1 00:00:00,040 --> 00:00:02,679 Speaker 1: Welcome to Money Making Conversations Masterclass. I am your host, 2 00:00:02,720 --> 00:00:06,880 Speaker 1: Rashaan McDonald, a host is weekly every week. I'm here 3 00:00:07,200 --> 00:00:10,960 Speaker 1: giving you different information. The information and the interviews that 4 00:00:11,039 --> 00:00:13,800 Speaker 1: this show provides off for everyone. It's time to stop 5 00:00:13,840 --> 00:00:17,000 Speaker 1: reading other people's success stories and start living your own. 6 00:00:17,560 --> 00:00:18,959 Speaker 1: If you want to be a guest on my show, 7 00:00:19,000 --> 00:00:23,079 Speaker 1: please visit our website, Moneymakingconversations dot com and click the 8 00:00:23,160 --> 00:00:24,200 Speaker 1: be a Guest button. 9 00:00:25,000 --> 00:00:25,799 Speaker 2: Let's get started. 10 00:00:26,239 --> 00:00:29,120 Speaker 1: My guess is the director of Small Business Success at 11 00:00:29,160 --> 00:00:33,800 Speaker 1: Constant Contact, which provides powerful tools to simplify and amplify 12 00:00:33,920 --> 00:00:37,559 Speaker 1: digital marketing for businesses. He has good insight into the 13 00:00:37,680 --> 00:00:40,760 Speaker 1: entrepreneur boom that is happening right now and tips around 14 00:00:40,800 --> 00:00:44,599 Speaker 1: getting new businesses off the ground, which is important, including 15 00:00:44,680 --> 00:00:48,280 Speaker 1: mistakes got to learn about that many people make, and 16 00:00:48,320 --> 00:00:50,400 Speaker 1: he wants to advise you on what to focus on 17 00:00:50,479 --> 00:00:53,600 Speaker 1: first when you're launching your new business. Please welcome the 18 00:00:53,600 --> 00:00:56,840 Speaker 1: Money Making Conversations Masterclass. This is not his first, not 19 00:00:56,960 --> 00:01:00,280 Speaker 1: his second, but his third appearance on our show. Please 20 00:01:00,320 --> 00:01:02,000 Speaker 1: welcome Dave Scharis. 21 00:01:02,160 --> 00:01:05,559 Speaker 3: How are you doing, Dave Rashan, I'm doing fantastic. 22 00:01:05,600 --> 00:01:06,840 Speaker 4: How great it is to be with you. 23 00:01:06,880 --> 00:01:08,200 Speaker 3: Here again. Thank you so much for. 24 00:01:08,160 --> 00:01:09,320 Speaker 2: Having me appreciate it. 25 00:01:09,680 --> 00:01:12,160 Speaker 1: You know, you know, I first of the year, and 26 00:01:12,200 --> 00:01:14,120 Speaker 1: I want to get it out. You know, the new administration, 27 00:01:14,800 --> 00:01:16,600 Speaker 1: they have different ways they're going to do business. They 28 00:01:16,640 --> 00:01:20,640 Speaker 1: say for an entrepreneurial world, this is an administration that 29 00:01:20,680 --> 00:01:24,640 Speaker 1: we should be looking at building opportunities. 30 00:01:23,880 --> 00:01:25,720 Speaker 2: For people who have that spirit. 31 00:01:25,920 --> 00:01:28,520 Speaker 1: Talk about what's really happening right now, not from a 32 00:01:28,560 --> 00:01:32,479 Speaker 1: political standflold, but from a business standpoint for entrepreneurs as 33 00:01:32,520 --> 00:01:33,199 Speaker 1: we move into. 34 00:01:33,120 --> 00:01:33,600 Speaker 2: The new year. 35 00:01:35,040 --> 00:01:37,679 Speaker 4: Yeah, you know, I think what was in twenty twenty four, 36 00:01:37,800 --> 00:01:40,479 Speaker 4: we saw some record breaking numbers in terms of new 37 00:01:40,480 --> 00:01:42,920 Speaker 4: businesses being started. I think it was something like five 38 00:01:42,920 --> 00:01:45,840 Speaker 4: point five million, I should say twenty twenty three. Moving 39 00:01:45,840 --> 00:01:49,800 Speaker 4: into twenty twenty four, yes, last year, last year around 40 00:01:49,800 --> 00:01:52,080 Speaker 4: mid December. We're still waiting for the final numbers to 41 00:01:52,120 --> 00:01:54,280 Speaker 4: come in, but what we saw was over four point 42 00:01:54,360 --> 00:01:58,240 Speaker 4: seven million new business applications were recorded, so still a 43 00:01:58,280 --> 00:02:01,480 Speaker 4: pretty sizable num, right, And I think this comes to 44 00:02:02,080 --> 00:02:04,160 Speaker 4: is your point again not to get political, but just 45 00:02:04,240 --> 00:02:08,520 Speaker 4: even among concerns right of economic concertainty, really what we're 46 00:02:08,560 --> 00:02:11,840 Speaker 4: seeing is just people are determined to become their own bosses. 47 00:02:11,880 --> 00:02:14,720 Speaker 4: Whether they're turning side hustles into full time work or 48 00:02:14,720 --> 00:02:17,080 Speaker 4: really just you know, taking that step to start their 49 00:02:17,120 --> 00:02:21,320 Speaker 4: own business. They're ready to take that step and hang 50 00:02:21,360 --> 00:02:23,280 Speaker 4: a shingle out, so to speak. 51 00:02:23,600 --> 00:02:26,720 Speaker 1: Now, it's important that I introduced to people who you 52 00:02:26,760 --> 00:02:31,040 Speaker 1: are missing. I mentioned Constant Contact. So you are a marketer, 53 00:02:31,240 --> 00:02:34,160 Speaker 1: you'll pee if you engage with people. Tell everybody exactly 54 00:02:34,200 --> 00:02:37,480 Speaker 1: what Constant Contact does and your role at the business, 55 00:02:37,639 --> 00:02:40,720 Speaker 1: so we can really narrow down and get in detail 56 00:02:40,800 --> 00:02:44,800 Speaker 1: of how you really have the pulse owned startups and 57 00:02:44,880 --> 00:02:48,480 Speaker 1: companies that are actually successful as entrepreneurs and small businesses 58 00:02:48,520 --> 00:02:49,120 Speaker 1: and large. 59 00:02:50,160 --> 00:02:53,720 Speaker 4: Yeah, so Constant Contact we're celebrating our thirtieth year in business. 60 00:02:54,680 --> 00:02:58,360 Speaker 4: We have been around for quite some time really with 61 00:02:58,440 --> 00:03:00,480 Speaker 4: the focus on helping small business right. 62 00:03:00,520 --> 00:03:01,519 Speaker 3: Our mission is to help. 63 00:03:01,400 --> 00:03:05,359 Speaker 4: The small standpall and we do that by providing education 64 00:03:05,600 --> 00:03:11,720 Speaker 4: resources along with tools designed to help small business owners 65 00:03:11,720 --> 00:03:15,440 Speaker 4: who are typically you know, small business owners first marketers 66 00:03:15,440 --> 00:03:18,160 Speaker 4: by necessity. We're providing tools that are easy to use 67 00:03:18,160 --> 00:03:20,120 Speaker 4: for them. You don't need to have a technical background, 68 00:03:20,160 --> 00:03:22,920 Speaker 4: so you have the same tools that allow you to 69 00:03:22,919 --> 00:03:24,920 Speaker 4: compete with the big businesses that are out there. So 70 00:03:25,120 --> 00:03:29,120 Speaker 4: we're talking email marketing, social media marketing, SMS, text marketing, 71 00:03:30,120 --> 00:03:32,840 Speaker 4: all of those types of things. And of course, now 72 00:03:33,360 --> 00:03:35,440 Speaker 4: you know this is a big time I think twenty 73 00:03:35,480 --> 00:03:37,560 Speaker 4: twenty five will be a really interesting year in terms 74 00:03:37,600 --> 00:03:40,840 Speaker 4: of just integration with like AI for example, and helping 75 00:03:40,880 --> 00:03:45,800 Speaker 4: you create content for your marketing pieces and all of that. 76 00:03:45,880 --> 00:03:47,520 Speaker 3: But yeah, and so my. 77 00:03:47,600 --> 00:03:50,360 Speaker 4: Role at the company, I'm the director of Small Business Success, 78 00:03:50,360 --> 00:03:53,760 Speaker 4: as you mentioned, and I'm also the host of our 79 00:03:53,840 --> 00:03:58,840 Speaker 4: Bio Marketer podcast, and I travel globally speaking to small 80 00:03:58,880 --> 00:04:03,720 Speaker 4: business audiences talking about and helping them make sense of 81 00:04:03,840 --> 00:04:05,840 Speaker 4: online marketing and what are the things that they need 82 00:04:05,880 --> 00:04:07,440 Speaker 4: to do, what are the steps that they need to take, 83 00:04:07,680 --> 00:04:09,080 Speaker 4: and how does it feel manageable? 84 00:04:09,280 --> 00:04:09,400 Speaker 3: Right? 85 00:04:09,440 --> 00:04:12,920 Speaker 4: I hope to inspire them to do something, move forward 86 00:04:12,920 --> 00:04:15,400 Speaker 4: and see some type of results so that they can 87 00:04:15,840 --> 00:04:18,120 Speaker 4: then start to build on that and get even more 88 00:04:18,160 --> 00:04:19,560 Speaker 4: results from the things that they do. 89 00:04:19,680 --> 00:04:22,960 Speaker 3: COOLCT And I also, yeah, I'm sorry, right, I want 90 00:04:22,960 --> 00:04:23,160 Speaker 3: to I. 91 00:04:23,080 --> 00:04:25,320 Speaker 1: Want to no, no, I wanted to stop you for 92 00:04:25,400 --> 00:04:28,840 Speaker 1: a minute because you said social and you said emails. 93 00:04:29,120 --> 00:04:30,360 Speaker 2: Now I have email. 94 00:04:30,720 --> 00:04:33,960 Speaker 1: I got to I got like sixty five thousand emails 95 00:04:33,960 --> 00:04:37,039 Speaker 1: and my membership fan club base and then I have 96 00:04:37,240 --> 00:04:41,599 Speaker 1: like a more total of a million social media followers. Now, 97 00:04:42,360 --> 00:04:44,760 Speaker 1: for some reason in my mind, I feel these sixty 98 00:04:44,760 --> 00:04:48,479 Speaker 1: five thousand has more value than the one million because 99 00:04:48,520 --> 00:04:51,640 Speaker 1: these people have registered and they I can send there, 100 00:04:51,680 --> 00:04:54,119 Speaker 1: and they can click, they can open. So talk about 101 00:04:54,160 --> 00:04:59,720 Speaker 1: if you would talk about the value models of emailing 102 00:05:00,120 --> 00:05:01,360 Speaker 1: versus social. 103 00:05:02,040 --> 00:05:04,040 Speaker 4: Yeah, well, well there's a couple of things to talk 104 00:05:04,080 --> 00:05:06,760 Speaker 4: about here, right, So we can talk about the stats, right, 105 00:05:06,839 --> 00:05:09,200 Speaker 4: Like typically there's like a thirty six dollars return on 106 00:05:09,279 --> 00:05:11,800 Speaker 4: it for every one dollar invested in email marketing. But 107 00:05:11,839 --> 00:05:13,920 Speaker 4: that doesn't really make it real, right, Like, okay, cool, 108 00:05:13,920 --> 00:05:16,560 Speaker 4: that sounds good on paper, but if we think about 109 00:05:16,680 --> 00:05:19,840 Speaker 4: what's just been happening recently. Let's talk about TikTok. Right, 110 00:05:19,880 --> 00:05:22,800 Speaker 4: TikTok was banned, it's brought back. We still really don't 111 00:05:22,800 --> 00:05:25,880 Speaker 4: know what's going to happen with that. The reality is 112 00:05:26,040 --> 00:05:28,320 Speaker 4: those people that have built up these followings, that have 113 00:05:28,400 --> 00:05:31,000 Speaker 4: had these things, if that goes away, where are all 114 00:05:31,080 --> 00:05:32,479 Speaker 4: those Where's all that following now? 115 00:05:32,720 --> 00:05:33,120 Speaker 2: Right? 116 00:05:33,200 --> 00:05:35,279 Speaker 3: Right? You don't have that immediate access. 117 00:05:35,279 --> 00:05:39,080 Speaker 4: And I think that's the thing that's interesting about email marketing, 118 00:05:39,240 --> 00:05:42,760 Speaker 4: even text marketing. Those are channels where to your point, 119 00:05:42,880 --> 00:05:45,120 Speaker 4: someone raises their hand to say, yes, I want to 120 00:05:45,160 --> 00:05:46,960 Speaker 4: be connected to you, and I want to learn more 121 00:05:46,960 --> 00:05:50,320 Speaker 4: about your business. You have a direct line to your customer. 122 00:05:50,520 --> 00:05:52,279 Speaker 4: I mean, there's that old saying, right, the money is 123 00:05:52,320 --> 00:05:54,400 Speaker 4: in the list. If you have context that you can 124 00:05:54,440 --> 00:05:58,200 Speaker 4: reach out to and you know, connect with and engage 125 00:05:58,240 --> 00:06:01,920 Speaker 4: with and build those relationships with, that is always going 126 00:06:02,000 --> 00:06:05,520 Speaker 4: to be more beneficial to you than a kind of 127 00:06:05,520 --> 00:06:08,680 Speaker 4: fleeting connection, right, which I often think social media can be. 128 00:06:09,200 --> 00:06:10,280 Speaker 3: I think it's great. 129 00:06:10,040 --> 00:06:12,440 Speaker 4: Because they can allow you to reach new people, but 130 00:06:12,560 --> 00:06:17,080 Speaker 4: your goal should always be trying to move those people 131 00:06:17,160 --> 00:06:19,400 Speaker 4: to those channels that you own. One of the things 132 00:06:19,400 --> 00:06:22,800 Speaker 4: that we've always seen is those connections and those relationships 133 00:06:22,839 --> 00:06:24,880 Speaker 4: that you build with the people that are beneficial to 134 00:06:24,920 --> 00:06:28,120 Speaker 4: your business. Those are that's always going to be the same. 135 00:06:28,320 --> 00:06:30,800 Speaker 4: Social media channels are going to change an algorithm, they're 136 00:06:30,800 --> 00:06:33,400 Speaker 4: going to be banned, they're going to move, they're gonna 137 00:06:33,480 --> 00:06:35,400 Speaker 4: you know, something new is going to pop up. Those 138 00:06:35,440 --> 00:06:38,600 Speaker 4: are always going to change. But what stays constant is 139 00:06:38,640 --> 00:06:42,760 Speaker 4: that direct relationship that you can have with your customers 140 00:06:42,760 --> 00:06:44,000 Speaker 4: and prospects. 141 00:06:44,480 --> 00:06:47,640 Speaker 1: Yeah, and so that's why I feel comfortable with that 142 00:06:47,760 --> 00:06:50,560 Speaker 1: and so as people are listening to the show, I've 143 00:06:50,560 --> 00:06:54,680 Speaker 1: always recommended to people who have social media follows to 144 00:06:54,760 --> 00:06:58,599 Speaker 1: immediately start email fan base. I always say, you know, 145 00:06:59,160 --> 00:07:01,520 Speaker 1: you know, and now you shared with me a story 146 00:07:01,600 --> 00:07:04,280 Speaker 1: last time on the show about you don't have to 147 00:07:04,320 --> 00:07:07,599 Speaker 1: have large numbers to be effective and if you could 148 00:07:07,600 --> 00:07:12,120 Speaker 1: share some examples of how one could be effective with 149 00:07:12,320 --> 00:07:17,280 Speaker 1: just a few email band club members versus having hundreds 150 00:07:17,280 --> 00:07:19,840 Speaker 1: of thousands. And that's what people get caught up in 151 00:07:20,160 --> 00:07:22,320 Speaker 1: when they see the social media engagement. 152 00:07:23,600 --> 00:07:25,400 Speaker 4: Yeah, you know, so it's funny that you say this. 153 00:07:25,400 --> 00:07:27,560 Speaker 4: I'm actually going to give you a personal example here 154 00:07:27,800 --> 00:07:31,360 Speaker 4: real quick, because I know I focus on the channel 155 00:07:31,360 --> 00:07:33,600 Speaker 4: that I focus on is on LinkedIn. If any your 156 00:07:33,600 --> 00:07:35,600 Speaker 4: listeners want to connect with me, they're happy to do that, 157 00:07:35,640 --> 00:07:39,600 Speaker 4: So please to reach out. I'm doing that all the time, 158 00:07:39,640 --> 00:07:41,040 Speaker 4: and that's where I'm kind of doing most of my 159 00:07:41,120 --> 00:07:44,040 Speaker 4: social activity. So we actually posted a video that talked 160 00:07:44,040 --> 00:07:46,840 Speaker 4: about this TikTok thing happening. It was a short clip, 161 00:07:46,880 --> 00:07:49,840 Speaker 4: couple of minute video. Somehow that got picked up in 162 00:07:49,840 --> 00:07:53,160 Speaker 4: the algorithm and it ended up with close to forty 163 00:07:53,200 --> 00:07:57,760 Speaker 4: thousand impressions. Okay, now that's more than any impressions that 164 00:07:57,800 --> 00:08:01,160 Speaker 4: I've ever gotten in any posts before bots, if we 165 00:08:01,240 --> 00:08:04,320 Speaker 4: actually look at what happened through those impressions, like okay, cool, 166 00:08:04,400 --> 00:08:06,560 Speaker 4: you get seduced by that a little bit. But I 167 00:08:06,600 --> 00:08:09,440 Speaker 4: only got like maybe three new followers. 168 00:08:08,880 --> 00:08:10,239 Speaker 3: And then maybe. 169 00:08:11,480 --> 00:08:14,560 Speaker 4: Three or four like engagements with that post. And I 170 00:08:14,600 --> 00:08:18,240 Speaker 4: was looking at that compared to smaller numbers of things 171 00:08:18,280 --> 00:08:20,280 Speaker 4: where I've had, you know, maybe you know, over a 172 00:08:20,400 --> 00:08:24,200 Speaker 4: thousand particular you know, impressions on a post, but I had, 173 00:08:24,240 --> 00:08:27,760 Speaker 4: you know, multiple comments, more people following me, right, because 174 00:08:27,760 --> 00:08:31,679 Speaker 4: there's a more concentrated and engaged audience at that point 175 00:08:31,760 --> 00:08:34,240 Speaker 4: versus something that was being kind of pushed out to the. 176 00:08:34,200 --> 00:08:35,040 Speaker 3: Masses, if you will. 177 00:08:35,280 --> 00:08:37,200 Speaker 4: Right, that's just the simper example, and you know, not 178 00:08:37,240 --> 00:08:39,560 Speaker 4: the difference between email or whatever, but just showing you 179 00:08:39,600 --> 00:08:41,920 Speaker 4: the power of a smaller number. It can actually be 180 00:08:41,960 --> 00:08:44,400 Speaker 4: more beneficial to you because you have more of the 181 00:08:44,520 --> 00:08:47,520 Speaker 4: right people versus a whole bunch of the wrong people. 182 00:08:47,600 --> 00:08:49,400 Speaker 4: And I think that's the big difference. And so we 183 00:08:49,520 --> 00:08:53,040 Speaker 4: mentioned that idea of somebody raising their hand in a 184 00:08:53,240 --> 00:08:56,160 Speaker 4: in an email perspective to give you permission to contact them, 185 00:08:56,640 --> 00:08:59,520 Speaker 4: and so that op in is very powerful because they're interested, 186 00:08:59,559 --> 00:09:01,320 Speaker 4: they want to hear more from you, and so they're 187 00:09:01,360 --> 00:09:04,400 Speaker 4: already one step closer to that place where they may 188 00:09:04,480 --> 00:09:07,640 Speaker 4: end up doing business with you. And again it depends 189 00:09:07,640 --> 00:09:09,360 Speaker 4: on the nature of your business. Right, So when you 190 00:09:09,400 --> 00:09:11,760 Speaker 4: think of I think one of the things that small 191 00:09:11,800 --> 00:09:15,000 Speaker 4: businesses have as an advantage over the big businesses is 192 00:09:15,040 --> 00:09:18,880 Speaker 4: that you often have those direct relationships with their customers. 193 00:09:18,880 --> 00:09:19,600 Speaker 3: So if you have a. 194 00:09:19,720 --> 00:09:21,880 Speaker 4: If you have a store, for example, you see these 195 00:09:21,920 --> 00:09:24,000 Speaker 4: people coming in and out every day or every week 196 00:09:24,080 --> 00:09:28,720 Speaker 4: or whatever it may be. And so that digital becomes 197 00:09:29,280 --> 00:09:33,840 Speaker 4: the digital communication becomes an extension of those real relationships 198 00:09:33,840 --> 00:09:36,960 Speaker 4: that you have with people. And you know, your big 199 00:09:37,000 --> 00:09:39,200 Speaker 4: box stores are going to need the numbers because they're 200 00:09:39,240 --> 00:09:40,160 Speaker 4: just playing the averages. 201 00:09:40,200 --> 00:09:40,320 Speaker 3: Right. 202 00:09:40,360 --> 00:09:42,839 Speaker 4: The more people I have, the more people might really 203 00:09:42,920 --> 00:09:46,760 Speaker 4: low you know, percentage rate of people opening and cooking 204 00:09:46,800 --> 00:09:50,520 Speaker 4: can come through. But those smaller numbers, those are people 205 00:09:50,559 --> 00:09:53,800 Speaker 4: that actually care, they're interested, and they have those connections 206 00:09:53,840 --> 00:09:55,720 Speaker 4: with you, and you can you can see you know, 207 00:09:55,800 --> 00:09:58,320 Speaker 4: fifty percent open rates, if not more, right, you can 208 00:09:58,360 --> 00:10:00,720 Speaker 4: see you know, four to five percent click through rates 209 00:10:00,720 --> 00:10:03,440 Speaker 4: and those types of things. Because again it's a concentrated audience, 210 00:10:03,720 --> 00:10:07,160 Speaker 4: an audience that either believes in what you're doing, has 211 00:10:07,200 --> 00:10:09,520 Speaker 4: a real interest in the products and services that you have, 212 00:10:09,760 --> 00:10:12,120 Speaker 4: or has a real relationship with you. And I think 213 00:10:12,559 --> 00:10:14,440 Speaker 4: that's really the big difference. You don't really need the 214 00:10:14,480 --> 00:10:18,520 Speaker 4: big numbers, especially depending on the nature of your business. 215 00:10:18,520 --> 00:10:22,480 Speaker 4: If you've got like a longer sales cycle, for example. 216 00:10:22,160 --> 00:10:24,160 Speaker 3: Maybe you're selling a bigger ticket. 217 00:10:23,920 --> 00:10:28,120 Speaker 4: Item type of thing, right, it really allows you to 218 00:10:28,160 --> 00:10:31,800 Speaker 4: build those relationships and move those people closer and closer 219 00:10:31,800 --> 00:10:35,160 Speaker 4: to you as you do that over time, It's almost 220 00:10:35,200 --> 00:10:36,800 Speaker 4: like having a salesperson that's working for. 221 00:10:36,760 --> 00:10:37,320 Speaker 3: You all the time. 222 00:10:37,520 --> 00:10:40,200 Speaker 2: I mentioned as Dave you know, you know I'm talking 223 00:10:40,240 --> 00:10:40,559 Speaker 2: to Dave. 224 00:10:40,640 --> 00:10:44,240 Speaker 1: He's the director of the Small Business Success at Constant Contact, 225 00:10:44,240 --> 00:10:45,920 Speaker 1: and I brought them on to the show to really, 226 00:10:46,400 --> 00:10:48,520 Speaker 1: you know, from a market because we always wear about marketing. 227 00:10:48,520 --> 00:10:51,080 Speaker 1: We have these ideas, we have these products, and we 228 00:10:51,120 --> 00:10:54,160 Speaker 1: don't know what to do. We don't know social media. 229 00:10:54,200 --> 00:10:56,480 Speaker 1: We see it out there. We may post a video, 230 00:10:56,600 --> 00:10:59,520 Speaker 1: see some engagement. Does the engagement enhance the sale? Doesn't 231 00:10:59,559 --> 00:11:02,400 Speaker 1: engagement and have somebody come to your door to buy, 232 00:11:02,480 --> 00:11:05,000 Speaker 1: don't know at a pick up your product or or 233 00:11:05,040 --> 00:11:08,319 Speaker 1: participate in something you're trying to sell. Why do you think, 234 00:11:08,320 --> 00:11:11,439 Speaker 1: because you mentioned this earlier, why is there a spike in. 235 00:11:11,480 --> 00:11:13,120 Speaker 2: New business opportunities? 236 00:11:13,160 --> 00:11:18,079 Speaker 1: You know, is the forty hour week person becoming past 237 00:11:18,160 --> 00:11:19,839 Speaker 1: a talk to us? 238 00:11:20,840 --> 00:11:22,400 Speaker 4: Yeah, you know, I think there's a lot of things 239 00:11:22,440 --> 00:11:24,320 Speaker 4: going on here. I think you know, we talked to 240 00:11:24,400 --> 00:11:26,240 Speaker 4: and this is something that we have a new report 241 00:11:26,280 --> 00:11:27,120 Speaker 4: that's going to be coming up. 242 00:11:27,160 --> 00:11:28,000 Speaker 3: So this is a little bit of a. 243 00:11:28,000 --> 00:11:32,120 Speaker 4: Sneak peek for you, RuSHA. Our findings have found, like 244 00:11:32,120 --> 00:11:34,600 Speaker 4: you know, the top three reasons for starting a business. 245 00:11:34,880 --> 00:11:36,800 Speaker 4: I'll unpack some of this here, but the top three 246 00:11:36,840 --> 00:11:40,800 Speaker 4: are better work life balance, independence, right, they really don't 247 00:11:40,800 --> 00:11:44,200 Speaker 4: want to answer to someone else, and then financial potential. Okay, 248 00:11:44,600 --> 00:11:46,520 Speaker 4: now you mentioned the forty hour work week, right. I 249 00:11:46,520 --> 00:11:50,319 Speaker 4: think anybody that started a small business knows that you're. 250 00:11:50,120 --> 00:11:51,520 Speaker 3: Going to be spending more than forty hours. 251 00:11:51,960 --> 00:11:55,240 Speaker 4: Yes, right, So it's a bit of a misnomber when 252 00:11:55,280 --> 00:11:57,600 Speaker 4: you see like the number one reason is better work 253 00:11:57,600 --> 00:12:00,000 Speaker 4: life balance. But let me share a story with you 254 00:12:00,120 --> 00:12:00,880 Speaker 4: talking to somebody. 255 00:12:00,920 --> 00:12:02,040 Speaker 3: She owns a spa. 256 00:12:02,400 --> 00:12:05,880 Speaker 4: And she makes she makes wigs for like cancer patients 257 00:12:05,920 --> 00:12:10,120 Speaker 4: and things like that, and when she started her business, 258 00:12:10,240 --> 00:12:13,600 Speaker 4: she was working you know, as many hours as possibly. 259 00:12:13,679 --> 00:12:15,560 Speaker 4: You know, she could more than her typical nine to 260 00:12:15,600 --> 00:12:18,520 Speaker 4: five job that she was working before. And you know, 261 00:12:19,080 --> 00:12:21,360 Speaker 4: I asked her, you know, why does she do it 262 00:12:21,440 --> 00:12:23,199 Speaker 4: and all this, and she says, well, because. 263 00:12:23,080 --> 00:12:24,600 Speaker 3: I wanted a better work life balance. 264 00:12:24,640 --> 00:12:27,040 Speaker 4: And I was like, well, help me unpack the disconnect 265 00:12:27,040 --> 00:12:30,400 Speaker 4: there when you're saying you're working more hours than you 266 00:12:30,440 --> 00:12:33,480 Speaker 4: were working in your nine to five and she's like, yes, 267 00:12:33,600 --> 00:12:36,000 Speaker 4: but I was doing that so that I could get 268 00:12:36,040 --> 00:12:38,400 Speaker 4: to the point where I am now, where I only 269 00:12:38,440 --> 00:12:42,080 Speaker 4: work on Wednesdays and Fridays. Right, Wow, I only work now. 270 00:12:42,120 --> 00:12:44,840 Speaker 4: I get to choose my schedule. And so there's a 271 00:12:44,840 --> 00:12:49,040 Speaker 4: big difference between working your fingers to the bone for 272 00:12:49,320 --> 00:12:51,800 Speaker 4: whatever your salary is going to be and at the 273 00:12:51,880 --> 00:12:55,080 Speaker 4: end of the day you don't get that. Again that 274 00:12:55,120 --> 00:12:57,920 Speaker 4: third reason, the financial potential that you know that other 275 00:12:57,920 --> 00:12:59,720 Speaker 4: people are getting, and so there's a big difference to 276 00:13:00,120 --> 00:13:03,040 Speaker 4: going out on your own and putting that the blood 277 00:13:03,040 --> 00:13:06,320 Speaker 4: and sweat and time into it so that you know 278 00:13:06,480 --> 00:13:08,880 Speaker 4: you're going to get to another place that is a 279 00:13:08,960 --> 00:13:12,319 Speaker 4: more comfortable and a better balanced lifestyle for you. 280 00:13:12,600 --> 00:13:13,920 Speaker 2: Now, Dave, that's a great story. 281 00:13:14,120 --> 00:13:17,480 Speaker 1: Now, but if we make mistakes because because we see 282 00:13:17,520 --> 00:13:19,760 Speaker 1: that you know what I'm saying, we yeah, and that 283 00:13:19,960 --> 00:13:24,880 Speaker 1: is and your intro I talked about tips on launching 284 00:13:24,920 --> 00:13:29,319 Speaker 1: business or mistakes. Let's talk about a couple of mistakes 285 00:13:29,320 --> 00:13:32,520 Speaker 1: that you constantly see. The reason I say that because 286 00:13:32,600 --> 00:13:34,560 Speaker 1: that's what you do in constant contact. People come to you, 287 00:13:34,600 --> 00:13:39,240 Speaker 1: they get for education and talk about mistakes that individuals 288 00:13:39,280 --> 00:13:42,079 Speaker 1: can make when they just jump out there with an 289 00:13:42,120 --> 00:13:45,960 Speaker 1: idea and just no marketing concepts in place. 290 00:13:46,080 --> 00:13:48,880 Speaker 2: But let me not steal the headline. The floor is yours. 291 00:13:49,840 --> 00:13:52,200 Speaker 4: Sure, So I think one of the big things is 292 00:13:53,160 --> 00:13:55,880 Speaker 4: really trying to do too much all at once, right, 293 00:13:55,880 --> 00:13:57,880 Speaker 4: That's one of the big things that we see. It's 294 00:13:57,920 --> 00:14:01,160 Speaker 4: really about doing a couple of things, about doing your 295 00:14:01,160 --> 00:14:03,200 Speaker 4: homework right, make sure that you understand you have a 296 00:14:03,200 --> 00:14:06,160 Speaker 4: good idea right, you're you know you've got something that 297 00:14:06,200 --> 00:14:08,040 Speaker 4: will work as a market for and all of that. 298 00:14:08,440 --> 00:14:11,760 Speaker 4: But then it's really about starting small. And so I 299 00:14:11,800 --> 00:14:14,840 Speaker 4: think it's about getting that foundation in place. And so 300 00:14:15,400 --> 00:14:17,360 Speaker 4: again we've been talking a lot about this idea of 301 00:14:17,400 --> 00:14:19,800 Speaker 4: reaching your audience directly, and so that's what it's one 302 00:14:19,840 --> 00:14:22,040 Speaker 4: of the things I like about email marketing, for example, 303 00:14:22,320 --> 00:14:25,440 Speaker 4: then you can start small. It just means building that 304 00:14:25,520 --> 00:14:27,520 Speaker 4: list and then maybe saying Okay, I'm going to send 305 00:14:27,520 --> 00:14:29,920 Speaker 4: an email once a week or every other week, or 306 00:14:30,040 --> 00:14:33,360 Speaker 4: finding some consistency and that will do something for you. 307 00:14:33,960 --> 00:14:35,960 Speaker 4: I think the other mistake that you see there is 308 00:14:36,120 --> 00:14:38,560 Speaker 4: sometimes you feel like okay, yeah, you get really excited 309 00:14:38,600 --> 00:14:40,880 Speaker 4: and you start to pick, oh, I'm going to send 310 00:14:40,920 --> 00:14:43,200 Speaker 4: an email like every other day, or you can get 311 00:14:43,960 --> 00:14:46,320 Speaker 4: you do something that's actually not something that you can 312 00:14:46,360 --> 00:14:48,520 Speaker 4: do consistently, right, So I think that's something that. 313 00:14:48,480 --> 00:14:49,520 Speaker 3: We see that as a mistake. 314 00:14:50,840 --> 00:14:54,960 Speaker 4: I think the other thing is, oftentimes and this is 315 00:14:54,960 --> 00:14:58,440 Speaker 4: I think more prone to digital businesses, but like we 316 00:14:58,520 --> 00:15:02,720 Speaker 4: do everything from behind these screams, that you often forget 317 00:15:02,760 --> 00:15:09,040 Speaker 4: about community and the importance of real connections, particularly if. 318 00:15:08,880 --> 00:15:10,760 Speaker 3: You are in a local business. Right. 319 00:15:10,840 --> 00:15:13,720 Speaker 4: So you're right, the businesses that we see that are 320 00:15:13,720 --> 00:15:18,320 Speaker 4: successful really do focus on building those strong community relationships. 321 00:15:18,400 --> 00:15:23,280 Speaker 4: And that's with other businesses around them, with their customers, 322 00:15:23,400 --> 00:15:26,760 Speaker 4: it's with you know, just people within the local economy 323 00:15:27,160 --> 00:15:28,040 Speaker 4: in general. 324 00:15:28,120 --> 00:15:30,040 Speaker 3: Right, It's they're building those relationships. 325 00:15:31,360 --> 00:15:34,360 Speaker 4: The other thing that I think is a thing that 326 00:15:34,360 --> 00:15:38,160 Speaker 4: we see is that folks actually don't adopt the tools 327 00:15:38,680 --> 00:15:41,200 Speaker 4: right right, So I start thinking about automation tools for 328 00:15:41,240 --> 00:15:42,000 Speaker 4: example marketing. 329 00:15:42,440 --> 00:15:43,320 Speaker 2: What hold an idea right there? 330 00:15:43,320 --> 00:15:44,800 Speaker 1: Because I want to go to break and I want 331 00:15:44,800 --> 00:15:45,920 Speaker 1: to come back and I want to make sure you 332 00:15:45,960 --> 00:15:49,120 Speaker 1: complete that thought. We're talking to Dave Tyris. He's the 333 00:15:50,360 --> 00:15:55,480 Speaker 1: Small Business Director of Small Business Success at Content Constant Contact, and. 334 00:15:55,400 --> 00:15:56,680 Speaker 2: We will hear more of him. 335 00:15:56,840 --> 00:16:00,560 Speaker 1: We will come back with more money Making Conversations Class. 336 00:16:01,240 --> 00:16:04,400 Speaker 5: Please don't go anywhere, We'll be right back with more 337 00:16:04,480 --> 00:16:14,880 Speaker 5: money Making Conversations Masterclass. Welcome back to the Money Making 338 00:16:14,960 --> 00:16:20,680 Speaker 5: Conversations Masterclass hosted by Rashan McDonald. Money Making Conversations Masterclass 339 00:16:20,720 --> 00:16:25,320 Speaker 5: continues online at Moneymakingconversations dot com and follow money Making 340 00:16:25,360 --> 00:16:29,000 Speaker 5: Conversations Masterclass on Facebook, Twitter and Instagram. 341 00:16:29,320 --> 00:16:31,680 Speaker 2: Hey there, everybody, and let me bring everybody up the speed. 342 00:16:31,960 --> 00:16:35,160 Speaker 1: We're talking to the director a Small Business Success a 343 00:16:35,280 --> 00:16:39,320 Speaker 1: Constant Contact. He provides powerful tools to simplify and amplify 344 00:16:39,440 --> 00:16:42,200 Speaker 1: digital marketing for businesses. The reason I brought them on 345 00:16:42,320 --> 00:16:45,040 Speaker 1: because a lot of people make mistakes and launching their business, 346 00:16:45,040 --> 00:16:47,040 Speaker 1: they'll know how to market their business, and so I 347 00:16:47,040 --> 00:16:50,440 Speaker 1: wanted to bring an expert, especially they have email marketing. 348 00:16:50,480 --> 00:16:53,000 Speaker 1: They have a social media and I delve into that. 349 00:16:53,080 --> 00:16:55,720 Speaker 1: My company kind of does that, kind of it does 350 00:16:55,760 --> 00:16:58,800 Speaker 1: that as well from a standpoint of customers come to 351 00:16:58,880 --> 00:17:03,360 Speaker 1: us and asked us how to amplify their businesses through 352 00:17:03,840 --> 00:17:09,480 Speaker 1: these particular platforms, email marketing and social media. Now, Dave, 353 00:17:09,600 --> 00:17:13,240 Speaker 1: I built up my brand, and like I said, it's 354 00:17:13,280 --> 00:17:15,600 Speaker 1: all about trust, it's all about reaction. I do have 355 00:17:15,640 --> 00:17:17,800 Speaker 1: a LinkedIn account. I I think I have ten thousand 356 00:17:18,320 --> 00:17:22,240 Speaker 1: followers on my LinkedIn account. But each audience plays a 357 00:17:22,280 --> 00:17:25,280 Speaker 1: different role for insince Instagram. We know it's a little 358 00:17:25,359 --> 00:17:29,360 Speaker 1: younger than Facebook. And then you have x which used 359 00:17:29,400 --> 00:17:32,000 Speaker 1: to be Twitter and so all, and then you have, 360 00:17:32,200 --> 00:17:35,840 Speaker 1: like you mentioned earlier, TikTok. How do you sit down 361 00:17:35,880 --> 00:17:38,920 Speaker 1: as a person who's trying to market their brand make 362 00:17:38,960 --> 00:17:40,560 Speaker 1: a decision on where to go. 363 00:17:43,160 --> 00:17:44,760 Speaker 4: So, I think there's a couple of things here. So 364 00:17:44,800 --> 00:17:47,160 Speaker 4: to your point, each of the channels, they're a little 365 00:17:47,160 --> 00:17:49,520 Speaker 4: bit different, right, Like each channel has its own kind 366 00:17:49,560 --> 00:17:52,320 Speaker 4: of audience and has its own quirks and things that 367 00:17:52,359 --> 00:17:54,960 Speaker 4: work on those channels. And so I think it's twofold. 368 00:17:55,440 --> 00:18:00,320 Speaker 4: It's one really figuring out, like Okay, where is my audience? Right, 369 00:18:00,359 --> 00:18:03,120 Speaker 4: And that could just be from asking your customers like, hey, 370 00:18:03,320 --> 00:18:04,800 Speaker 4: do you hang out here? Do you hang out there? 371 00:18:04,880 --> 00:18:05,480 Speaker 3: Do you do that thing? 372 00:18:05,520 --> 00:18:07,639 Speaker 4: It's also about kind of getting your feet wet in 373 00:18:07,680 --> 00:18:10,280 Speaker 4: each of them and trying them. But then also you 374 00:18:10,359 --> 00:18:14,280 Speaker 4: have to couple that with doing or using a channel 375 00:18:14,400 --> 00:18:16,880 Speaker 4: in terms of marketing that you're going to be comfortable 376 00:18:16,920 --> 00:18:19,840 Speaker 4: doing on a consistent basis. I think this is the 377 00:18:19,880 --> 00:18:22,320 Speaker 4: big thing that we've learned time and time again since 378 00:18:22,400 --> 00:18:26,280 Speaker 4: the dawn of marketing, right is consistency is the big thing. 379 00:18:26,160 --> 00:18:27,119 Speaker 3: That makes it work. 380 00:18:27,160 --> 00:18:29,680 Speaker 4: And so that means you're showing up, you're there, people 381 00:18:29,720 --> 00:18:31,560 Speaker 4: are seeing you all the time. You know that. What's 382 00:18:31,560 --> 00:18:33,280 Speaker 4: that old thing, right, If you're out of site, you're 383 00:18:33,280 --> 00:18:36,400 Speaker 4: out of mind. And so really marketing at its simplest 384 00:18:36,480 --> 00:18:39,200 Speaker 4: level is about just keeping your business top of mind 385 00:18:39,600 --> 00:18:42,480 Speaker 4: so that when people are looking for what you offer, 386 00:18:42,520 --> 00:18:43,720 Speaker 4: they're going to think of you first. 387 00:18:43,960 --> 00:18:45,360 Speaker 3: Or if somebody asks. 388 00:18:45,160 --> 00:18:47,000 Speaker 4: Them, hey, do you know somebody does such and such, 389 00:18:47,160 --> 00:18:49,000 Speaker 4: you're also going to come to mind first. And so 390 00:18:49,640 --> 00:18:51,840 Speaker 4: when you start looking at those different channels, right, So 391 00:18:51,880 --> 00:18:53,960 Speaker 4: I mentioned LinkedIn is the one that I like to use, 392 00:18:54,000 --> 00:18:56,960 Speaker 4: and so that's really more of a professional network. Right, 393 00:18:57,000 --> 00:19:00,000 Speaker 4: So I'm talking about business. I'm talking about other busines 394 00:19:00,080 --> 00:19:02,520 Speaker 4: this is and sharing the things that they've done so 395 00:19:02,560 --> 00:19:05,080 Speaker 4: to see success and how you can start to implement 396 00:19:05,119 --> 00:19:05,920 Speaker 4: that for yourself. 397 00:19:06,359 --> 00:19:06,520 Speaker 3: Right. 398 00:19:06,560 --> 00:19:09,000 Speaker 4: Whereas if I was on TikTok, where that's like kind 399 00:19:09,000 --> 00:19:11,879 Speaker 4: of like a more entertaining, fun type of you know, 400 00:19:11,920 --> 00:19:15,520 Speaker 4: short short form video type of thing, well, I might 401 00:19:16,000 --> 00:19:18,840 Speaker 4: think of ways to do that, but do it in 402 00:19:18,880 --> 00:19:21,480 Speaker 4: a completely different way, and that's really not my style, 403 00:19:21,520 --> 00:19:23,399 Speaker 4: Like I don't have the time to be investing in 404 00:19:23,440 --> 00:19:25,320 Speaker 4: that to think of it like that, right, And so 405 00:19:25,800 --> 00:19:27,560 Speaker 4: that's not something I'm going to do. So that's not 406 00:19:27,560 --> 00:19:31,320 Speaker 4: going to be where I'm going to invest that energy. Instagram, 407 00:19:31,400 --> 00:19:33,720 Speaker 4: I think, is you know, a place where it's also 408 00:19:33,840 --> 00:19:36,040 Speaker 4: more visual. You can do some of the video stuff, 409 00:19:36,080 --> 00:19:38,119 Speaker 4: but I like to use that as a way to 410 00:19:38,640 --> 00:19:41,160 Speaker 4: share maybe where I'm going, where I'm speaking next, right, 411 00:19:41,240 --> 00:19:43,400 Speaker 4: take some pictures out on the road, like where things 412 00:19:43,440 --> 00:19:46,159 Speaker 4: are happening there. And so I'm meaning into kind of 413 00:19:46,160 --> 00:19:48,880 Speaker 4: the strengths of each of those channels so that I'm 414 00:19:49,160 --> 00:19:51,680 Speaker 4: reaching people with the message that I'm trying to get across, 415 00:19:51,680 --> 00:19:53,720 Speaker 4: but in slightly different ways. And so I think it's 416 00:19:53,720 --> 00:19:57,240 Speaker 4: about looking at where your audience is and then where 417 00:19:57,240 --> 00:20:00,399 Speaker 4: do you feel most comfortable, Because if you are not 418 00:20:00,480 --> 00:20:02,639 Speaker 4: feeling comfortable about it, guess what, it's going to be 419 00:20:02,680 --> 00:20:04,360 Speaker 4: very easy for you not to do it. 420 00:20:04,520 --> 00:20:06,640 Speaker 2: Right, you know, cause cause I tell you, I don't 421 00:20:07,080 --> 00:20:09,000 Speaker 2: I have an X account. I don't. 422 00:20:09,160 --> 00:20:11,760 Speaker 1: I rarely use it because I don't feel comfortable over there, 423 00:20:11,840 --> 00:20:15,840 Speaker 1: you know. And then but it's really interesting because it's 424 00:20:15,880 --> 00:20:17,280 Speaker 1: all about building your brand. 425 00:20:17,440 --> 00:20:20,320 Speaker 2: And like a lot of people know, I love to bake. 426 00:20:20,400 --> 00:20:23,760 Speaker 1: I love to cook, and I am I would tell you, Dave, 427 00:20:24,359 --> 00:20:26,320 Speaker 1: I could be at the airport, I could be walking 428 00:20:26,359 --> 00:20:28,480 Speaker 1: in the store and people will come up to me 429 00:20:28,520 --> 00:20:32,320 Speaker 1: because I bake, not because I managed famous talent, not 430 00:20:32,440 --> 00:20:36,440 Speaker 1: because I've done extraordinary things in the entertainment business as 431 00:20:36,480 --> 00:20:40,639 Speaker 1: a Hollywood writer or produced shows in Las Vegas. You 432 00:20:40,760 --> 00:20:44,320 Speaker 1: that guy at bake right, I like your Okay, can 433 00:20:44,320 --> 00:20:47,280 Speaker 1: you give me a recipe? So I do know that's 434 00:20:47,400 --> 00:20:50,479 Speaker 1: if you do it consistently, you can build a brand 435 00:20:50,840 --> 00:20:52,480 Speaker 1: and the relationship with your audience. 436 00:20:52,560 --> 00:20:55,880 Speaker 4: Correct, absolutely, I mean I think that's the big thing. 437 00:20:56,119 --> 00:20:57,840 Speaker 4: And I think you know to your point about you know, 438 00:20:57,880 --> 00:21:00,280 Speaker 4: baking and things like that, like it's those things that 439 00:21:00,440 --> 00:21:03,120 Speaker 4: make us human, that connect us all. And I think 440 00:21:03,200 --> 00:21:05,679 Speaker 4: there's there's ways. I mean, it's called social media for 441 00:21:05,720 --> 00:21:08,919 Speaker 4: a reason, right, We're trying to find people that we like. 442 00:21:09,920 --> 00:21:12,080 Speaker 4: I often describe it kind of like I call it 443 00:21:12,119 --> 00:21:15,600 Speaker 4: the party principle, right, But think about social media as 444 00:21:15,640 --> 00:21:17,600 Speaker 4: this big party. There's a lot of people out there, 445 00:21:17,600 --> 00:21:20,080 Speaker 4: and what we're really trying to do is find the 446 00:21:20,119 --> 00:21:22,040 Speaker 4: people that we like. So if you think about if 447 00:21:22,040 --> 00:21:24,360 Speaker 4: you went to a party, you do the same thing. 448 00:21:24,440 --> 00:21:26,280 Speaker 4: There's a big group of people there, You say hello 449 00:21:26,320 --> 00:21:28,520 Speaker 4: to the people that you recognize, you might meet somebody 450 00:21:28,600 --> 00:21:31,239 Speaker 4: new and have a conversation with those people. And then 451 00:21:31,280 --> 00:21:33,120 Speaker 4: when you start to think about like, okay, like if 452 00:21:33,119 --> 00:21:36,280 Speaker 4: our goal as marketers is to move people closer, right, well, 453 00:21:37,160 --> 00:21:39,399 Speaker 4: after the party dies down, there might be some people 454 00:21:39,560 --> 00:21:42,080 Speaker 4: that hang around, right, It's kind of like the after party, right. Well, 455 00:21:42,280 --> 00:21:44,680 Speaker 4: that's like your email list, right, those people that move 456 00:21:44,720 --> 00:21:46,840 Speaker 4: a little bit closer to you. And then you know, 457 00:21:46,880 --> 00:21:49,400 Speaker 4: maybe when you're leaving, you know, like you exchange phone 458 00:21:49,480 --> 00:21:51,680 Speaker 4: numbers with people, these are people that you want to have, 459 00:21:51,760 --> 00:21:54,520 Speaker 4: you know, stay connected to, you have instant access to. 460 00:21:54,600 --> 00:21:57,480 Speaker 4: That's like the SMS channel. Right, that's the VIP party 461 00:21:57,480 --> 00:21:59,680 Speaker 4: because people are giving you instant access to them in 462 00:21:59,680 --> 00:22:03,280 Speaker 4: that and so it's really, yeah, it's doing those things 463 00:22:03,280 --> 00:22:06,760 Speaker 4: that connect us as humans, but also sharing and letting 464 00:22:06,840 --> 00:22:08,720 Speaker 4: them know that, hey, these are the ways that I 465 00:22:08,760 --> 00:22:12,560 Speaker 4: can help you professionally as well that really allow you 466 00:22:12,600 --> 00:22:14,440 Speaker 4: to open up those opportunities. 467 00:22:13,880 --> 00:22:15,560 Speaker 1: They You know, we've been sharing a lot of good 468 00:22:15,600 --> 00:22:18,199 Speaker 1: news when you came out of twenty twenty three. You 469 00:22:18,240 --> 00:22:21,520 Speaker 1: talk about twenty twenty four, the explosion of the entrepreneurs 470 00:22:22,160 --> 00:22:25,800 Speaker 1: in twenty twenty five, But what challenges when new entrepreneurs 471 00:22:25,800 --> 00:22:28,960 Speaker 1: face this year they weren't on the radar in twenty 472 00:22:29,000 --> 00:22:29,600 Speaker 1: twenty four. 473 00:22:31,840 --> 00:22:35,840 Speaker 4: Well, you know, it's interesting. I think a lot of 474 00:22:35,840 --> 00:22:37,680 Speaker 4: them are still, but I think things are going to 475 00:22:37,760 --> 00:22:39,840 Speaker 4: happen a lot quicker. And I think, right, you know, 476 00:22:39,880 --> 00:22:42,280 Speaker 4: one of the things that where people get left behind 477 00:22:42,400 --> 00:22:44,680 Speaker 4: is really by not paying. 478 00:22:44,440 --> 00:22:46,400 Speaker 3: Attention to what's happening. Right, And I'm just. 479 00:22:46,359 --> 00:22:49,439 Speaker 4: Talking just in terms of technology even right, I think 480 00:22:49,480 --> 00:22:51,240 Speaker 4: this is going to be a really big year for AI, 481 00:22:51,359 --> 00:22:53,800 Speaker 4: as I think I mentioned, But I think if you're 482 00:22:53,880 --> 00:22:56,359 Speaker 4: not paying attention, you don't have to do all the 483 00:22:56,440 --> 00:22:58,840 Speaker 4: things right. You just have to be paying attention enough 484 00:22:58,880 --> 00:23:02,440 Speaker 4: to know, like, hey, you're just open to continually educating 485 00:23:02,440 --> 00:23:05,560 Speaker 4: yourself to what's coming up in terms of new technologies. 486 00:23:05,720 --> 00:23:08,520 Speaker 4: What can you know you start doing to better adapt 487 00:23:08,560 --> 00:23:11,040 Speaker 4: to changes in the in the landscape. And it's really 488 00:23:11,080 --> 00:23:15,000 Speaker 4: about being proactive and that really allows you to overcome 489 00:23:15,080 --> 00:23:17,879 Speaker 4: those challenges with what's happening out there. And I think 490 00:23:18,280 --> 00:23:20,440 Speaker 4: that's a big thing that that that needs to happen. 491 00:23:20,480 --> 00:23:23,240 Speaker 4: And I think the thing that we've learned time and 492 00:23:23,280 --> 00:23:26,199 Speaker 4: time again, no matter what happens, no matter what changes 493 00:23:26,240 --> 00:23:29,639 Speaker 4: come up, small business owners are resilient and they find 494 00:23:29,680 --> 00:23:32,920 Speaker 4: a way to keep going because these folks often don't 495 00:23:32,960 --> 00:23:35,119 Speaker 4: there isn't a plan be the plan A is to 496 00:23:35,160 --> 00:23:38,680 Speaker 4: own this business and they'll be they'll be Uh, they'll 497 00:23:38,680 --> 00:23:41,639 Speaker 4: they'll they'll stay with it until that you know, something 498 00:23:41,800 --> 00:23:45,120 Speaker 4: really makes them have to stop now and they adopt 499 00:23:45,280 --> 00:23:45,719 Speaker 4: right now. 500 00:23:46,200 --> 00:23:49,320 Speaker 1: And then Dave, as we close up, you mentioned your podcasts. Uh, 501 00:23:49,800 --> 00:23:52,400 Speaker 1: where we can find that and what do the type 502 00:23:52,400 --> 00:23:55,360 Speaker 1: of information do you deliver from your podcast that will 503 00:23:55,400 --> 00:23:58,320 Speaker 1: help out my my fans who listen to my show. 504 00:23:59,320 --> 00:24:00,960 Speaker 4: Yeah, the the name of the show is the Be 505 00:24:01,040 --> 00:24:03,440 Speaker 4: a Marketer Podcast. You can find that wherever you listen 506 00:24:03,440 --> 00:24:05,040 Speaker 4: to your podcast, if you just search to be a 507 00:24:05,080 --> 00:24:08,520 Speaker 4: marketer podcast, that will come up as well. And really 508 00:24:08,520 --> 00:24:12,119 Speaker 4: the premise of the show is we talk to successful 509 00:24:12,160 --> 00:24:14,080 Speaker 4: small business owners so you can find out what it 510 00:24:14,119 --> 00:24:17,120 Speaker 4: really means to market your business, even if marketing isn't 511 00:24:17,119 --> 00:24:20,439 Speaker 4: your thing. And so, yeah, it's a It was a 512 00:24:20,560 --> 00:24:23,840 Speaker 4: twenty twenty four Web Award hon a Ree, and we're 513 00:24:23,920 --> 00:24:24,480 Speaker 4: very proud of it. 514 00:24:24,680 --> 00:24:25,760 Speaker 3: Thank you so much, Thank you. 515 00:24:26,720 --> 00:24:30,120 Speaker 4: We talked to really great people that you know, really 516 00:24:30,119 --> 00:24:31,760 Speaker 4: have seen some success and share a lot of great 517 00:24:31,760 --> 00:24:33,920 Speaker 4: tips that are beneficial to any other business owner. 518 00:24:34,200 --> 00:24:35,360 Speaker 2: Now you mentioned AI. 519 00:24:35,400 --> 00:24:37,359 Speaker 1: I can't let you get off this phone because you 520 00:24:37,880 --> 00:24:39,840 Speaker 1: kind of like whispered it down in the beginning. Need 521 00:24:39,880 --> 00:24:42,080 Speaker 1: you dropped it in the middle of any view? A 522 00:24:42,400 --> 00:24:45,600 Speaker 1: how does AI players role in marketing? 523 00:24:47,600 --> 00:24:49,480 Speaker 4: Yeah, so if I start thinking about some of the 524 00:24:49,520 --> 00:24:53,280 Speaker 4: ways that Constant Contact is using it today, sir, this 525 00:24:53,359 --> 00:24:55,120 Speaker 4: is a this is a great way to start thinking 526 00:24:55,200 --> 00:24:57,600 Speaker 4: about you know, again, I mentioned a lot of small 527 00:24:57,640 --> 00:24:59,840 Speaker 4: business owners aren't marketers, and so it becomes like al 528 00:25:00,200 --> 00:25:01,480 Speaker 4: page part like what do I. 529 00:25:01,400 --> 00:25:02,720 Speaker 3: Say in this email? Right? Like? 530 00:25:02,720 --> 00:25:05,080 Speaker 4: How do I write that content? We have a content 531 00:25:05,200 --> 00:25:07,760 Speaker 4: generator that you give it a few ideas of what 532 00:25:07,800 --> 00:25:10,680 Speaker 4: you're trying to do, and then it will create something 533 00:25:10,720 --> 00:25:12,280 Speaker 4: for you that you can edit if you need to, 534 00:25:12,359 --> 00:25:14,760 Speaker 4: but you're going to have a decently written email right 535 00:25:14,840 --> 00:25:16,760 Speaker 4: that can help you can. Then you can then take 536 00:25:16,800 --> 00:25:19,639 Speaker 4: that content and then summarize it for social media, you 537 00:25:19,640 --> 00:25:22,000 Speaker 4: can use it for text marketing. And I think where 538 00:25:22,040 --> 00:25:23,639 Speaker 4: things are going to start to get I mean, we 539 00:25:23,720 --> 00:25:27,200 Speaker 4: even have a content generator, I should say, a campaign 540 00:25:27,200 --> 00:25:29,760 Speaker 4: builder that allows you to say, hey, I'm trying to 541 00:25:29,760 --> 00:25:32,680 Speaker 4: do this type of thing, and it will create a 542 00:25:33,240 --> 00:25:37,399 Speaker 4: basically a marketing strategy across you know, social email, whatever 543 00:25:37,440 --> 00:25:39,439 Speaker 4: it is that you're trying to do, and give you 544 00:25:39,520 --> 00:25:42,120 Speaker 4: the timeline and start to help you schedule those things 545 00:25:42,119 --> 00:25:44,600 Speaker 4: so you have a full marketing campaign that you can 546 00:25:44,600 --> 00:25:45,080 Speaker 4: get out there. 547 00:25:45,080 --> 00:25:46,800 Speaker 3: And so this is all stuff that's just going to 548 00:25:46,840 --> 00:25:48,200 Speaker 3: save you time so that. 549 00:25:48,160 --> 00:25:49,919 Speaker 4: You can get back to those things that you would 550 00:25:50,119 --> 00:25:52,800 Speaker 4: rather be doing. I think what's most interesting and I 551 00:25:52,800 --> 00:25:54,359 Speaker 4: think this is where we're going to start to see 552 00:25:54,400 --> 00:25:57,080 Speaker 4: things go, is what you can start to do with 553 00:25:57,200 --> 00:25:59,320 Speaker 4: the data that you have in your account, soor you 554 00:25:59,359 --> 00:26:01,880 Speaker 4: think of you think of your sixty five thousand email 555 00:26:01,960 --> 00:26:04,000 Speaker 4: subscribers are doing certain things. 556 00:26:04,040 --> 00:26:05,879 Speaker 3: You start to learn more about them. They have certain 557 00:26:05,880 --> 00:26:07,960 Speaker 3: interests beyond just you and your. 558 00:26:07,800 --> 00:26:11,560 Speaker 4: Business right right, And if you can AI can really 559 00:26:11,640 --> 00:26:16,520 Speaker 4: analyze that information much faster than we can as humans, 560 00:26:16,920 --> 00:26:19,639 Speaker 4: and then start to look at that recognize patterns and 561 00:26:19,680 --> 00:26:23,240 Speaker 4: then make recommendations to you as to next steps or 562 00:26:23,280 --> 00:26:26,320 Speaker 4: things that you should do, and really open up new 563 00:26:26,359 --> 00:26:29,280 Speaker 4: avenues for your business that you never would have found otherwise. 564 00:26:29,320 --> 00:26:31,479 Speaker 4: And I think that's what's really exciting and really interesting. 565 00:26:31,480 --> 00:26:32,760 Speaker 4: As we move into the new year. 566 00:26:32,800 --> 00:26:35,320 Speaker 1: They kill about how to reach you. May you just 567 00:26:35,600 --> 00:26:37,520 Speaker 1: I should have started out with that question. May you 568 00:26:37,560 --> 00:26:37,840 Speaker 1: got me? 569 00:26:37,960 --> 00:26:38,320 Speaker 2: Hype that? 570 00:26:38,880 --> 00:26:40,919 Speaker 1: Because I got sixty five thousand people, I don't know 571 00:26:40,920 --> 00:26:43,080 Speaker 1: what to do with them sometimes because sometimes they open 572 00:26:43,160 --> 00:26:46,000 Speaker 1: up my emails, sometimes they don't open up my emails. 573 00:26:46,240 --> 00:26:48,560 Speaker 1: So this d consistency is all I'm trying to get. 574 00:26:48,600 --> 00:26:51,240 Speaker 1: But again, you came through with a lot of great information, 575 00:26:51,320 --> 00:26:53,639 Speaker 1: And thank you again and Dave for coming on Money 576 00:26:53,680 --> 00:26:55,960 Speaker 1: Making Conversations, Master Glad, and you know I'm going to 577 00:26:55,960 --> 00:26:56,480 Speaker 1: bring you back. 578 00:26:57,320 --> 00:26:59,560 Speaker 4: Yeah, it's always a pleasure. I hope you will. 579 00:27:00,240 --> 00:27:01,200 Speaker 3: You know, please check. 580 00:27:01,000 --> 00:27:03,240 Speaker 4: Out Constant Contact and find out more about the resources 581 00:27:03,240 --> 00:27:04,560 Speaker 4: and the tools that we have and if you want 582 00:27:04,560 --> 00:27:06,840 Speaker 4: to connect with me, you can find me on LinkedIn. 583 00:27:06,920 --> 00:27:09,840 Speaker 4: It's Dave Chasta, that's c h A r E. S. T. 584 00:27:10,600 --> 00:27:12,440 Speaker 4: So thanks again, Rashana, hope to see you again soon. 585 00:27:12,560 --> 00:27:14,000 Speaker 2: Ah my friends, stay safe now. 586 00:27:14,240 --> 00:27:17,440 Speaker 6: This has been another edition of Money Making Conversation Masterclass 587 00:27:17,520 --> 00:27:20,679 Speaker 6: hosted by me Rushaun McDonald. Thank you to our guests 588 00:27:20,680 --> 00:27:23,320 Speaker 6: on the show today and thank you listening to your 589 00:27:23,320 --> 00:27:25,760 Speaker 6: audience now. If you want to listen to any episode 590 00:27:25,800 --> 00:27:27,840 Speaker 6: I want to be a guest on the show, visit 591 00:27:28,119 --> 00:27:32,879 Speaker 6: Moneymakingconversations dot com. Our social media handle is money Making Conversation. 592 00:27:33,320 --> 00:27:35,719 Speaker 6: Join us next week and remember to always leave with 593 00:27:35,760 --> 00:27:36,320 Speaker 6: your gifts. 594 00:27:36,640 --> 00:27:37,240 Speaker 2: Keep winning.