WEBVTT - Candid Convo: Sali Christeson: Outfitting Ambition

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<v Speaker 1>Welcome back to Sheep Pivots. I'm Sally Christisen. Welcome back

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<v Speaker 1>to Sheep Pivots. I'm your host, Emily Tish Sussman. When

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<v Speaker 1>I was planning this season, I wanted to make sure

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<v Speaker 1>she pivots was a means for building connections. I said

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<v Speaker 1>during our season launch party that we're the generation of

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<v Speaker 1>women who build bridges and don't tear each other down.

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<v Speaker 2>And she pivots as a way to empower women to.

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<v Speaker 1>Look inward, to find success for themselves and not buy

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<v Speaker 1>society standards.

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<v Speaker 2>And it's working.

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<v Speaker 1>We're seeing a substantial change in the way women think

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<v Speaker 1>about and talk about their lives and their careers. I'm

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<v Speaker 1>so excited to dig deeper into these pivotal moments through

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<v Speaker 1>these shorter, more conversational.

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<v Speaker 2>Candid conbos this season. Let's jump right in.

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<v Speaker 1>If you know me, you know I love an argent

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<v Speaker 1>suit and I'm so excited to have these. Sally Christison

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<v Speaker 1>on the show today to talk about how she's transforming

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<v Speaker 1>the businesswear industry for women. Her famous hot pink suit

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<v Speaker 1>has been worn by Kerrie Washington, Ashley Graham, Governor Gretchen Whitmar,

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<v Speaker 1>or Big Gretch, and so many more. She's truly defined

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<v Speaker 1>how women think about work wear, and she doesn't seem

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<v Speaker 1>to be slowing down. Stay tuned for another inspiring and

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<v Speaker 1>cantid conversation.

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<v Speaker 3>My name is Sally Christensen. I'm the founder and CEO

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<v Speaker 3>of Argent.

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<v Speaker 1>Okay, so we'll do we'll just do like a little

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<v Speaker 1>like just a quick background here. Where did you grow up?

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<v Speaker 1>What did you see yourself doing when you grew up?

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<v Speaker 1>Were you dancing around in suits?

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<v Speaker 2>Not at all.

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<v Speaker 3>I grew up in Hardyville, South Carolina, on a farm.

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<v Speaker 3>I spent my summers in Turkey. So my dad's Turkish

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<v Speaker 3>and my mom is very Southern, and that combination shaped

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<v Speaker 3>a lot of who I am. Entrepreneurial, That's what I am.

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<v Speaker 3>With that said, I think that my upbringing shaped a

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<v Speaker 3>lot of what I'm doing now because I grew up

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<v Speaker 3>in a place that I didn't feel like I had

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<v Speaker 3>a lot of modeling or options in terms of what

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<v Speaker 3>career could look like because I was in the Southeast,

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<v Speaker 3>which is really banking, law and healthcare.

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<v Speaker 1>Well, when you say that that your your dad being

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<v Speaker 1>Turkish and your mom being very Southern shaped you like,

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<v Speaker 1>what traits of theirs?

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<v Speaker 2>Was it their relationship. Was it each of their own

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<v Speaker 2>traits that shaped.

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<v Speaker 3>You well, I think having the perspective that I did,

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<v Speaker 3>like from traveling to Turkey quite frequently. I just it's

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<v Speaker 3>a completely different culture. It's much more familial. My dad's

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<v Speaker 3>one of ten siblings. I have one bajillion cousins. And

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<v Speaker 3>we would spend our summers in Kumba and we'd all

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<v Speaker 3>stay in this one apartment building. Kumba is a small

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<v Speaker 3>beach town outside of Istanbul, and we would spend our

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<v Speaker 3>days going from one floor to the other to the

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<v Speaker 3>other and seeing different aunts and uncles, seeing my grandmother,

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<v Speaker 3>seeing like our great aunt, and it was just so special,

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<v Speaker 3>and it gave me such an appreciation for Islam, for

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<v Speaker 3>the Middle East, just for you know, all of these

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<v Speaker 3>things that I grew up, you know, that was half

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<v Speaker 3>of who I am. And I also grew up speaking Turkish,

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<v Speaker 3>so it just really is a huge part of me.

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<v Speaker 3>And then the South is the South. I'm really grateful

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<v Speaker 3>to have had that because I think it gives me

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<v Speaker 3>a deep understanding of what's happening in our country right now.

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<v Speaker 3>But it was a really special place. Like I spent

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<v Speaker 3>most of my days outdoors. I would go jump on

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<v Speaker 3>a horse and ride bareback, like been doing very dangerous things,

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<v Speaker 3>very adventurous things, but as a really spirited child. But

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<v Speaker 3>I think that like a lot of people don't really

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<v Speaker 3>get out of South Carolina. So the fact that I

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<v Speaker 3>got the option to do that with these trips to

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<v Speaker 3>Turkey really gave me perspective.

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<v Speaker 2>Yeah, a spirited child, I have one of those. I

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<v Speaker 2>know that two of those. I know how that goes.

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<v Speaker 1>That's so interesting. First of all, one of ten siblings

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<v Speaker 1>my mind. But I mean Argent is about the work woman,

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<v Speaker 1>which is so interesting. What I loved that broadsheet, Like,

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<v Speaker 1>I love the way the broadsheet was framed by the

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<v Speaker 1>way like you are honing in on that, and I'm

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<v Speaker 1>going to get back to that later.

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<v Speaker 2>Was your mom a professional? Did she wear suits?

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<v Speaker 3>No? My mom was, and this was pretty consistent with

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<v Speaker 3>all of my friends. She was a mom and she

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<v Speaker 3>was the best, and she very much shaped who I am.

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<v Speaker 3>She's she right now works the farm, like that's her

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<v Speaker 3>dream as to drive a tractor and to be on

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<v Speaker 3>her own. And she's very tough, and I think that

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<v Speaker 3>she inspired a lot of who I am. But no,

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<v Speaker 3>I think that the modeling that I saw from a

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<v Speaker 3>work perspective came more from television, my dad, my parents

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<v Speaker 3>raising me without really putting gender norms on me, and

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<v Speaker 3>so I used to my dad's a he's an entrepreneur.

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<v Speaker 3>He had a rug shop that he which is pretty

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<v Speaker 3>typical that he ran out of our house when I

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<v Speaker 3>was really young and then had a shop in Hilton Head,

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<v Speaker 3>South Carolina, and I used to go with him, and

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<v Speaker 3>it was there that I remember being like, all I

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<v Speaker 3>want is like a stapler and a desk, like the

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<v Speaker 3>Internet didn't even exist, but I was like, I just

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<v Speaker 3>want to work, like this is this speaks to me.

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<v Speaker 1>Do you remember who it was on TV that modeled

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<v Speaker 1>for you, Like I feel like maybe Murphy Brown, Katie Kuric,

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<v Speaker 1>Katie Kuric.

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<v Speaker 3>But I also watched like the NBA is as you know,

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<v Speaker 3>it's like one of my favorite things on the planet.

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<v Speaker 3>But also watching Men and Women. I think I think

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<v Speaker 3>both were modeling for me. But I've grew up, you know,

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<v Speaker 3>at the age of five watching Michael Jordan and Scottie Pippen,

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<v Speaker 3>et Cetera, Rosio O'Donnell. But I was really just consuming

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<v Speaker 3>a lot of magazines, reading a lot of books, all

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<v Speaker 3>kinds of things. There's no one person that really jumps out.

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<v Speaker 3>But it was really like men and women that I

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<v Speaker 3>was you know, it's pretty typical of kids our age.

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<v Speaker 1>I feel, yeah, okay, I was thinking a lot about

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<v Speaker 1>this in preparing for this conversation with you. You all

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<v Speaker 1>please describe your father as an entrepreneur, which like when

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<v Speaker 1>does someone get the title of entrepreneur?

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<v Speaker 2>Like what about it? Did you give him the title?

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<v Speaker 1>Like what makes someone an entrepreneur versus a small business

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<v Speaker 1>owner versus like opening a lot of business or one business?

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<v Speaker 3>Like why do you describe him that way? So I

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<v Speaker 3>actually think my mom will hate this. But my dad

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<v Speaker 3>grew up with no running water. They would share clothes

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<v Speaker 3>to be able to go to school, and he started

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<v Speaker 3>selling water in the Turkish bazaars at the age of five,

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<v Speaker 3>and he was constantly having to hustle to make money

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<v Speaker 3>for his family in order for them to put food

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<v Speaker 3>on the table. And through doing that, he learned so

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<v Speaker 3>many languages. I mean, he is such a lovely, special

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<v Speaker 3>human being, and he learned so much about people and

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<v Speaker 3>different cultures. And I was just such an ambitious person

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<v Speaker 3>by necessity, to be honest, But he is the third

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<v Speaker 3>in the family, and there's a lot of pressure on men,

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<v Speaker 3>especially you know, antiquated, outdated gender and expectations. But there

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<v Speaker 3>was a lot of pressure on him to provide for

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<v Speaker 3>the family. And so then, you know, he worked his

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<v Speaker 3>entire life and then he worked in the bazaars and

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<v Speaker 3>Turkey selling rugs eventually, and that's where he met my

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<v Speaker 3>mom and they I mean.

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<v Speaker 2>That's the whole story in and of itself. It's fantastic.

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<v Speaker 3>But then he moved back with her eventually and opened

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<v Speaker 3>his own rugshop. But I mean, just the sheer nature

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<v Speaker 3>of what he's always done is like, define whatever it

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<v Speaker 3>is that he's going to be selling, and he owns

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<v Speaker 3>the entire experience and process of that and the good

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<v Speaker 3>and the bad that comes with that.

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<v Speaker 2>Okay, but now I want to hear about how your

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<v Speaker 2>parent's met.

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<v Speaker 3>So my mom she comes from a more privileged background,

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<v Speaker 3>so I'll say that, so their backgrounds are very, very.

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<v Speaker 2>Different, which is also shaped who I am.

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<v Speaker 3>She went abroad after graduating from college with a group

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<v Speaker 3>of friends and they did this six month trek through Europe.

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<v Speaker 3>They went into Russia and they were in Turkey for

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<v Speaker 3>a short stint and while they were there, their tour guide,

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<v Speaker 3>who was Turkish, was bringing them through Istanbul, and my

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<v Speaker 3>dad saw my mom at a post office and asked

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<v Speaker 3>her to go out with him, and she politely declined.

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<v Speaker 3>And then later that day they were in the bazaar

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<v Speaker 3>and he saw her again and asked her out, and

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<v Speaker 3>she'd declined again, and then he convinced the tour guide

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<v Speaker 3>to ask her best friend so they could do a

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<v Speaker 3>double date to make her more comfortable. They went out

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<v Speaker 3>that night. He took her rowing his big grower, and

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<v Speaker 3>then they finished. My mom and her group finished their

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<v Speaker 3>trip and she ended up moving back to Turkey in

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<v Speaker 3>with my dad, which she used to be the story

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<v Speaker 3>I told us if it's normal, and now that I'm

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<v Speaker 3>an adult, I'm like, oh, that's wild. Wild, I'm like, yeah, totally.

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<v Speaker 3>Then she just moved in with him and stayed there

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<v Speaker 3>for a year to the wait where my very traditional

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<v Speaker 3>grandfather was writing letters to Turkey threatening my dad to

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<v Speaker 3>like send his daughter home, and then they ended up

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<v Speaker 3>moving back to Asheville, North Carolina, which is where my parents.

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<v Speaker 3>My grandparents were in retirement and eventually got married. But

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<v Speaker 3>they're still married forty something plus years.

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<v Speaker 2>I could do the Math forty eight.

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<v Speaker 3>But the best part of the story is actually that

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<v Speaker 3>the other couple is also married living in Ashville, North Carolina.

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<v Speaker 2>No, that is wild. Yeah.

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<v Speaker 1>Wow, the matches that happen in a Turkish bazaar are

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<v Speaker 1>like better than mumble, Like, this is unbelievable.

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<v Speaker 2>Yeah.

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<v Speaker 3>So that's really what I hope to take away of

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<v Speaker 3>this episode to be is for everyone to rush to

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<v Speaker 3>Turkey to the bazaar that's looking for a relationship.

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<v Speaker 2>It's there.

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<v Speaker 1>Do you think that that's sort of like pick up

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<v Speaker 1>and move, like pick up and go story, really, like

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<v Speaker 1>you really internalize that, like as a normal thing to do,

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<v Speaker 1>because when you graduated college, you just picked up and

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<v Speaker 1>moved to Chicago like you didn't know anyone, you didn't

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<v Speaker 1>have a job.

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<v Speaker 3>Yes, I'm probably inspired by my parents for sure. I

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<v Speaker 3>think that they did a really great job raising me.

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<v Speaker 2>I just I love them very much.

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<v Speaker 3>I have an older brother, and they gave me the

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<v Speaker 3>confidence to just pursue whatever felt right.

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<v Speaker 2>And I think my entire upbringing.

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<v Speaker 3>As much as I appreciate and loved being raised in

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<v Speaker 3>the Southeast, it was obviously that's not really where I

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<v Speaker 3>was meant to be. Long Like in my adulthood, and

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<v Speaker 3>so after college, I knew I wanted a big city,

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<v Speaker 3>and everyone kept saying New York was way too big,

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<v Speaker 3>which I would have loved New York, you know, but

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<v Speaker 3>I was like, Okay, what's like the next next option?

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<v Speaker 2>So I just chose Chicago and moved there sight unseen.

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<v Speaker 2>Were you prepared for the wind? Yes, you knew it

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<v Speaker 2>was coming. Nope, I was prepared for whatever was going

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<v Speaker 2>to come my way. I figured it out. How did

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<v Speaker 2>you figure it? Like? Did you get off the plane

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<v Speaker 2>and went where I'd scout? Did so.

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<v Speaker 3>Through I studied abroad my senior year in college, and

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<v Speaker 3>I met kids from all over the country, and when

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<v Speaker 3>we came back, we would do these reunions. And one

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<v Speaker 3>of those reunions took place in the University of Oregon

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<v Speaker 3>and one of my best friends from studying abroad was

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<v Speaker 3>his best friend from growing up is now my husband.

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<v Speaker 3>But I met him during one of those trips. Was

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<v Speaker 3>the last week of college, Dave. Dave moved to Chicago.

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<v Speaker 3>So Dave, who I met one time, was in Chicago

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<v Speaker 3>and I was like, can I come check out apartments?

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<v Speaker 3>And like, will you just show me around? He was

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<v Speaker 3>definitely not interested. In a relationship at that point and

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<v Speaker 3>had a lot of growth in front of him. But

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<v Speaker 3>that was like my only real connection to the city.

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<v Speaker 3>And I found an apartment, went home, packed up my car,

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<v Speaker 3>drove to the city, and then just started networking.

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<v Speaker 2>Wait, okay, this is a new element of this.

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<v Speaker 1>Was there an underlying there that you were like, well,

0:12:01.320 --> 0:12:02.760
<v Speaker 1>let me just see what happens if I'm in the

0:12:02.760 --> 0:12:04.640
<v Speaker 1>same city as Dave or not, even like it was

0:12:04.679 --> 0:12:05.520
<v Speaker 1>totally platonic.

0:12:06.200 --> 0:12:07.160
<v Speaker 2>I think it was more.

0:12:07.360 --> 0:12:10.520
<v Speaker 3>I think I was more focused on my career at

0:12:10.520 --> 0:12:14.200
<v Speaker 3>that point, and that the happy coincidence of where things

0:12:14.200 --> 0:12:17.400
<v Speaker 3>have gone with Dave is, you know, just the upside

0:12:17.480 --> 0:12:18.320
<v Speaker 3>of that choice.

0:12:18.400 --> 0:12:21.440
<v Speaker 1>So did it take a while before you guys started years?

0:12:21.720 --> 0:12:23.559
<v Speaker 2>Years before? Did you say friends the whole time? Are

0:12:23.559 --> 0:12:25.680
<v Speaker 2>you just again at a Turkish bazaar to run?

0:12:27.000 --> 0:12:30.280
<v Speaker 3>We both went to Turkey, but we we a lot

0:12:30.320 --> 0:12:34.440
<v Speaker 3>of my friend group was formed through Dave's friend group

0:12:34.480 --> 0:12:36.800
<v Speaker 3>as well, So like a friend of theirs growing up

0:12:36.840 --> 0:12:38.640
<v Speaker 3>had gone to Northwestern, so we became friends with a

0:12:38.679 --> 0:12:39.880
<v Speaker 3>lot of kids from Northwestern.

0:12:40.679 --> 0:12:42.040
<v Speaker 2>I was just really social at.

0:12:41.920 --> 0:12:43.920
<v Speaker 3>That stage, and we didn't have phones, we didn't use

0:12:43.920 --> 0:12:45.560
<v Speaker 3>technology in the same way, so we were really like

0:12:45.640 --> 0:12:49.400
<v Speaker 3>forced to get out and just be social. Yeah, and

0:12:49.720 --> 0:12:51.360
<v Speaker 3>those were some of the best years of my life

0:12:51.400 --> 0:12:54.880
<v Speaker 3>because you're not close enough to family, so your friends

0:12:55.000 --> 0:12:58.679
<v Speaker 3>become your family and you have to really I mean,

0:12:58.679 --> 0:13:02.800
<v Speaker 3>there's so much learning your early twenties. And I actually

0:13:02.800 --> 0:13:05.480
<v Speaker 3>sat around after college for a long time waiting for

0:13:05.520 --> 0:13:07.760
<v Speaker 3>someone who would live with me, and I was so

0:13:07.800 --> 0:13:10.280
<v Speaker 3>annoyed because everyone would like fake commit and then just

0:13:10.360 --> 0:13:13.280
<v Speaker 3>not really not really like do it. And so I

0:13:13.320 --> 0:13:15.280
<v Speaker 3>finally just did it on my own because I was

0:13:15.280 --> 0:13:18.000
<v Speaker 3>so annoyed by that. I have a very real bias

0:13:18.040 --> 0:13:20.439
<v Speaker 3>for action. And it was the best decision I ever made.

0:13:20.440 --> 0:13:21.760
<v Speaker 3>Its firt of set me on the past that I

0:13:22.120 --> 0:13:24.200
<v Speaker 3>this journey and we've moved a lot though since then,

0:13:24.240 --> 0:13:26.199
<v Speaker 3>but it just sort of gave me the confidence, I think,

0:13:26.240 --> 0:13:29.680
<v Speaker 3>to just take big risks and put myself out there and.

0:13:29.840 --> 0:13:30.559
<v Speaker 2>It all works out.

0:13:30.840 --> 0:13:32.559
<v Speaker 1>I feel like you just put language to something that

0:13:32.600 --> 0:13:34.480
<v Speaker 1>I felt my entire life and never known how to

0:13:34.559 --> 0:13:37.960
<v Speaker 1>articulate a bias for action. Oh yeah, did you come

0:13:38.040 --> 0:13:39.800
<v Speaker 1>up with that term yourself? I really feel that.

0:13:39.920 --> 0:13:40.600
<v Speaker 2>I sure didn't.

0:13:41.240 --> 0:13:45.200
<v Speaker 3>There was my manager at Cisco used that to describe

0:13:45.200 --> 0:13:46.880
<v Speaker 3>me once and I was like, what does it mean?

0:13:48.520 --> 0:13:53.719
<v Speaker 3>So so then I figured out what it meant and

0:13:53.760 --> 0:13:55.240
<v Speaker 3>I was like, oh, yeah that's me.

0:13:55.720 --> 0:13:59.200
<v Speaker 1>So yeah, that's incredible. I love that came from a manager.

0:13:59.240 --> 0:14:02.760
<v Speaker 1>I feel like I got like the negative version of

0:14:02.800 --> 0:14:08.040
<v Speaker 1>that in performance reviews. That was like you're always jumping

0:14:08.040 --> 0:14:11.560
<v Speaker 1>ahead of everyone, Like why don't you let the process

0:14:11.600 --> 0:14:12.120
<v Speaker 1>play out?

0:14:12.520 --> 0:14:13.000
<v Speaker 2>Isn't that?

0:14:13.040 --> 0:14:15.760
<v Speaker 3>So like female specific though, I feel like we get

0:14:15.800 --> 0:14:20.760
<v Speaker 3>the worst professional like guidance sometimes stay in your lane,

0:14:21.120 --> 0:14:25.560
<v Speaker 3>do less, you know, just be perfect cool, great.

0:14:25.760 --> 0:14:29.280
<v Speaker 1>Totally, so okay, so you got you were always thinking

0:14:29.280 --> 0:14:31.440
<v Speaker 1>about yourself, like you wanted the stapler, the desk, you

0:14:31.480 --> 0:14:34.800
<v Speaker 1>wanted the job, like I love thinking about Like young Sally,

0:14:34.800 --> 0:14:37.040
<v Speaker 1>You're like, I'm here to network and I'm also here

0:14:37.080 --> 0:14:38.960
<v Speaker 1>to be a corporate boss.

0:14:39.280 --> 0:14:40.120
<v Speaker 2>You know what's funny.

0:14:40.240 --> 0:14:42.080
<v Speaker 3>I was actually in Chicago to have a good time.

0:14:42.200 --> 0:14:46.600
<v Speaker 3>So undergrad, I was the worst student on the planet.

0:14:46.840 --> 0:14:50.960
<v Speaker 3>I've really just banked on my like I'm smart enough.

0:14:51.160 --> 0:14:52.960
<v Speaker 3>I like didn't apply myself. So I was like i'll

0:14:52.960 --> 0:14:54.880
<v Speaker 3>get I'll be fine, I'll get like b's and c's

0:14:54.920 --> 0:14:55.760
<v Speaker 3>and we'll call it a day.

0:14:56.160 --> 0:14:58.320
<v Speaker 2>But I was very social, and I.

0:14:58.240 --> 0:15:00.760
<v Speaker 3>Actually think that that was is one of the best

0:15:00.760 --> 0:15:03.800
<v Speaker 3>decisions I have made. Granted, I'll think, oh, I wish

0:15:03.800 --> 0:15:05.440
<v Speaker 3>I'd spent more time in the library, because that's not

0:15:05.600 --> 0:15:08.200
<v Speaker 3>what I love. Like, I love learning. I'm a total introvert,

0:15:08.600 --> 0:15:11.840
<v Speaker 3>you know. I've really accepted who I am more. But

0:15:12.640 --> 0:15:15.360
<v Speaker 3>in those days, it was a great exercise of like

0:15:15.720 --> 0:15:19.160
<v Speaker 3>human learning, and that I think is like sixty percent

0:15:19.240 --> 0:15:22.160
<v Speaker 3>of success, if not more, is understanding people and how

0:15:22.160 --> 0:15:27.440
<v Speaker 3>people operate, and like understanding like your self and how

0:15:27.480 --> 0:15:30.520
<v Speaker 3>to interact with different people and just sort of navigating

0:15:31.000 --> 0:15:33.680
<v Speaker 3>and like the networking aspect of things and the life

0:15:33.680 --> 0:15:36.600
<v Speaker 3>aspect of things, and understanding people's motivations, et cetera. So

0:15:36.800 --> 0:15:40.680
<v Speaker 3>I actually think that was really a huge takeaway from undergrad,

0:15:40.680 --> 0:15:43.000
<v Speaker 3>which I then applied to Chicago because my plan was

0:15:43.000 --> 0:15:44.480
<v Speaker 3>to go back to grad school and I knew that,

0:15:44.520 --> 0:15:47.440
<v Speaker 3>so I just wanted a job that I was learning

0:15:47.480 --> 0:15:50.920
<v Speaker 3>from because I am always wanting to just be learning.

0:15:50.960 --> 0:15:54.000
<v Speaker 3>That's like a that's a trend that you'll see throughout

0:15:54.040 --> 0:15:57.000
<v Speaker 3>all my career choices. But in Chicago, I spent more

0:15:57.040 --> 0:15:59.960
<v Speaker 3>time being social as well. And then once I got

0:16:00.080 --> 0:16:02.480
<v Speaker 3>back into grad school, top of the class, I feel like.

0:16:02.480 --> 0:16:06.240
<v Speaker 1>I am learning so much about myself in this conversation.

0:16:07.800 --> 0:16:08.400
<v Speaker 3>I have like.

0:16:08.320 --> 0:16:11.560
<v Speaker 2>These ways that you are illuminating.

0:16:10.800 --> 0:16:14.320
<v Speaker 1>And reframing choices that I made, like are making me

0:16:14.440 --> 0:16:15.160
<v Speaker 1>reflect on this.

0:16:15.240 --> 0:16:18.200
<v Speaker 2>Like. Similarly, I did not do like I was terrible

0:16:18.240 --> 0:16:18.680
<v Speaker 2>in college.

0:16:18.720 --> 0:16:23.080
<v Speaker 1>I was just partying and I but I've never looked

0:16:23.160 --> 0:16:25.800
<v Speaker 1>upon that favorably, like I don't tend to look back

0:16:25.840 --> 0:16:27.600
<v Speaker 1>on my own choices with a lot of regret. Like

0:16:27.640 --> 0:16:29.400
<v Speaker 1>I think that regret is sort of like a wasted

0:16:29.760 --> 0:16:32.720
<v Speaker 1>agree a wasted feeling, because I think you learn something

0:16:32.720 --> 0:16:34.760
<v Speaker 1>out of all of it. The one thing I do

0:16:35.040 --> 0:16:38.080
<v Speaker 1>kind of regret is really how little I applied myself

0:16:38.120 --> 0:16:38.600
<v Speaker 1>in college.

0:16:38.800 --> 0:16:41.400
<v Speaker 2>I really missed a lot of opportunity.

0:16:41.400 --> 0:16:43.600
<v Speaker 1>I don't think I was doing any like particularly sophisticated

0:16:43.600 --> 0:16:45.840
<v Speaker 1>thinking about navigating interpersonal relationships.

0:16:45.880 --> 0:16:47.640
<v Speaker 2>I think I was just partying all of the time.

0:16:48.120 --> 0:16:51.160
<v Speaker 1>But then similarly, I went to law school and I

0:16:51.240 --> 0:16:53.760
<v Speaker 1>was like a different person, Like it turned on for me.

0:16:53.840 --> 0:16:56.400
<v Speaker 1>I was applied in the first time and similarly graduated

0:16:56.400 --> 0:16:57.600
<v Speaker 1>in the top of my class because I was a

0:16:57.680 --> 0:16:58.280
<v Speaker 1>different person.

0:16:58.680 --> 0:16:58.920
<v Speaker 2>Yep.

0:16:59.400 --> 0:17:01.400
<v Speaker 1>But I didn't know I was going to go to

0:17:01.440 --> 0:17:03.560
<v Speaker 1>grad school. I thought I wasn't smart because I had

0:17:03.560 --> 0:17:06.800
<v Speaker 1>done so badly in college. So what about you gave

0:17:06.800 --> 0:17:09.280
<v Speaker 1>you that confidence to think like, oh, I'll just turn

0:17:09.320 --> 0:17:10.159
<v Speaker 1>it on to grad school.

0:17:10.640 --> 0:17:12.439
<v Speaker 3>I don't know if it was intentional, like, yeah, I'm

0:17:12.480 --> 0:17:16.440
<v Speaker 3>benefiting from hindsight and these stories. But I have always

0:17:16.520 --> 0:17:19.640
<v Speaker 3>my parents will say, I've always been confident. And it's

0:17:19.640 --> 0:17:21.840
<v Speaker 3>similar to what you said about regret, Like I think

0:17:21.880 --> 0:17:25.920
<v Speaker 3>there's certain things where we own these emotions and we

0:17:26.320 --> 0:17:28.960
<v Speaker 3>deserve to be like kind to ourselves. We deserve to

0:17:28.960 --> 0:17:32.159
<v Speaker 3>be confident, and it's a learned trait for some people,

0:17:32.240 --> 0:17:35.919
<v Speaker 3>you know, but we waste we waste a lot of

0:17:36.040 --> 0:17:41.160
<v Speaker 3>energy on guilt, on shame, on all sorts of things.

0:17:41.160 --> 0:17:44.199
<v Speaker 3>And so it's I don't know, probably like I have

0:17:44.280 --> 0:17:47.880
<v Speaker 3>a natural tendency toward like to be confident, but it's

0:17:47.880 --> 0:17:51.359
<v Speaker 3>something that I wish for everyone because it does shape

0:17:51.480 --> 0:17:53.600
<v Speaker 3>kind of your life experience, you know, But I don't.

0:17:53.840 --> 0:17:55.560
<v Speaker 2>I just have had it. I don't know. I don't

0:17:55.600 --> 0:17:55.960
<v Speaker 2>know why.

0:17:56.560 --> 0:17:59.159
<v Speaker 1>Okay, so you didn't just go to graduate school. You

0:17:59.200 --> 0:18:03.280
<v Speaker 1>went to get your MBA. That's really serious. That's a

0:18:03.359 --> 0:18:04.560
<v Speaker 1>really serious question.

0:18:04.480 --> 0:18:08.600
<v Speaker 2>In law school's not Yeah, but I thought I was

0:18:08.640 --> 0:18:09.439
<v Speaker 2>going to be a lawyer.

0:18:09.840 --> 0:18:11.320
<v Speaker 1>Oh yeah, And I thought I had to go to

0:18:11.400 --> 0:18:13.639
<v Speaker 1>law school because I was going to be a lawyer. Sure,

0:18:13.760 --> 0:18:15.440
<v Speaker 1>Like NBA is just like, well, I think I'm good

0:18:15.440 --> 0:18:18.080
<v Speaker 1>at business, and I want to be really good at business.

0:18:18.280 --> 0:18:19.199
<v Speaker 2>You know what it is for me.

0:18:19.480 --> 0:18:22.560
<v Speaker 3>So the way that I operate is I really need context.

0:18:22.680 --> 0:18:24.199
<v Speaker 3>So if you just come at me with like a

0:18:24.240 --> 0:18:27.199
<v Speaker 3>story and it's a piece of something, I struggle a

0:18:27.200 --> 0:18:29.639
<v Speaker 3>little bit if I don't have like full context. So

0:18:29.880 --> 0:18:34.919
<v Speaker 3>knowing that about myself, I wanted to get some experience

0:18:35.040 --> 0:18:37.480
<v Speaker 3>after undergrad and I studied business and undergrad as well,

0:18:37.880 --> 0:18:40.240
<v Speaker 3>I wanted some applied experience and I wanted to take

0:18:40.280 --> 0:18:41.760
<v Speaker 3>that back into getting an.

0:18:41.720 --> 0:18:44.000
<v Speaker 2>MBA because I needed a better.

0:18:43.960 --> 0:18:47.679
<v Speaker 3>Understanding of like the major functions of business and in

0:18:47.720 --> 0:18:49.560
<v Speaker 3>your twenties, you know nothing like I think back to

0:18:49.560 --> 0:18:51.840
<v Speaker 3>some of the questions I asked in interviews as if

0:18:51.840 --> 0:18:53.600
<v Speaker 3>I was smart, and I'm like, oh, I sounded just

0:18:53.720 --> 0:18:56.879
<v Speaker 3>so young, you know. And so then I had that

0:18:57.000 --> 0:18:59.680
<v Speaker 3>experience and as part of that, I lived abroad in

0:18:59.720 --> 0:19:01.840
<v Speaker 3>German for a year, which was the draw to this

0:19:01.880 --> 0:19:04.679
<v Speaker 3>particular program. It's the International MBA Program at the University

0:19:04.680 --> 0:19:07.160
<v Speaker 3>of South Carolina, and so I got to live in Germany,

0:19:07.440 --> 0:19:09.360
<v Speaker 3>and then I worked at Daimler as part of that

0:19:10.080 --> 0:19:13.120
<v Speaker 3>and came back got hired at Cisco Systems and they

0:19:13.160 --> 0:19:16.919
<v Speaker 3>have a leadership rotational program. And again it was like

0:19:17.200 --> 0:19:20.720
<v Speaker 3>me wanting to have applied experience on the heels of

0:19:20.840 --> 0:19:25.040
<v Speaker 3>academic experience. All of these choices were intentional to try

0:19:25.080 --> 0:19:28.080
<v Speaker 3>and de risk starting my own company, and so I

0:19:28.119 --> 0:19:30.679
<v Speaker 3>spent about ten years just trying to understand business as

0:19:30.720 --> 0:19:33.359
<v Speaker 3>best I could and then took the lead.

0:19:33.800 --> 0:19:36.200
<v Speaker 1>So you were always thinking there would be a company

0:19:36.240 --> 0:19:37.960
<v Speaker 1>that you had found. In the end, it wasn't like

0:19:38.000 --> 0:19:39.320
<v Speaker 1>I think some people come to this with like a

0:19:39.359 --> 0:19:42.240
<v Speaker 1>specific product in mind or specific function in mind. You

0:19:42.280 --> 0:19:46.000
<v Speaker 1>were thinking about skill building. Were you also looking to

0:19:46.080 --> 0:19:48.679
<v Speaker 1>find what that company was going to be or you

0:19:48.720 --> 0:19:49.880
<v Speaker 1>just felt like it would come to you.

0:19:50.520 --> 0:19:52.600
<v Speaker 2>This was skill building. I love that articulation.

0:19:52.800 --> 0:19:55.439
<v Speaker 3>That is certainly like it was in the back of

0:19:55.480 --> 0:19:57.159
<v Speaker 3>my mind that I wanted to start a company.

0:19:57.280 --> 0:19:57.680
<v Speaker 2>Period.

0:19:57.960 --> 0:20:01.719
<v Speaker 3>I was passively there. I was not actively thinking what

0:20:01.760 --> 0:20:03.840
<v Speaker 3>company should it be. I just assumed that it would

0:20:03.880 --> 0:20:07.159
<v Speaker 3>present itself and the timing would present itself. And I

0:20:07.240 --> 0:20:10.440
<v Speaker 3>actually actively tried to not start the company I ended

0:20:10.480 --> 0:20:13.119
<v Speaker 3>up starting because I was like, I really like apparel

0:20:13.160 --> 0:20:16.520
<v Speaker 3>seems tough, you know, and this is not what I do,

0:20:16.640 --> 0:20:19.359
<v Speaker 3>et cetera, et cetera. But it was just sort of

0:20:19.400 --> 0:20:22.040
<v Speaker 3>like undeniably slapping me on the face that this was

0:20:22.080 --> 0:20:22.560
<v Speaker 3>my calling.

0:20:22.720 --> 0:20:25.200
<v Speaker 1>So here we are, Okay, we're gonna get there, and

0:20:25.240 --> 0:20:27.480
<v Speaker 1>what's get to the founding? But what skills do you

0:20:27.520 --> 0:20:29.560
<v Speaker 1>think that you did get? You know, whether it was

0:20:29.600 --> 0:20:32.359
<v Speaker 1>to the international MBA like let's foreshadow a little bit,

0:20:32.440 --> 0:20:34.040
<v Speaker 1>or whether it's like, I mean, ten years at Cisco

0:20:34.119 --> 0:20:34.400
<v Speaker 1>is nothing.

0:20:34.400 --> 0:20:36.360
<v Speaker 2>It slapped it like that's a serious.

0:20:36.119 --> 0:20:38.320
<v Speaker 1>Not at Cisco, ten years across all of these oh,

0:20:38.359 --> 0:20:39.960
<v Speaker 1>ten years across all of them, but like that's real

0:20:40.000 --> 0:20:42.280
<v Speaker 1>time you put in there, Like what you know, if

0:20:42.280 --> 0:20:44.359
<v Speaker 1>the premise of the show is like everything builds us

0:20:44.359 --> 0:20:47.160
<v Speaker 1>to the next thing, Like what skills do you look

0:20:47.200 --> 0:20:49.320
<v Speaker 1>back on now? And you were like, thank goodness, I

0:20:49.440 --> 0:20:54.280
<v Speaker 1>did international what's it called like import export or you

0:20:54.320 --> 0:20:55.399
<v Speaker 1>know whatever the thing was.

0:20:55.520 --> 0:20:58.040
<v Speaker 3>Yeah, yeah, I mean there's so many examples of it.

0:20:58.080 --> 0:20:59.879
<v Speaker 3>I think we already touched on the piece about just

0:21:00.040 --> 0:21:01.000
<v Speaker 3>interpersonal skills.

0:21:01.040 --> 0:21:01.480
<v Speaker 2>All of that.

0:21:01.840 --> 0:21:05.000
<v Speaker 3>I ended up in client facing roles generally and across

0:21:05.040 --> 0:21:08.800
<v Speaker 3>all of my experiences, and I think that was sort

0:21:08.800 --> 0:21:11.639
<v Speaker 3>of an obvious thing for me with a background like

0:21:11.680 --> 0:21:15.080
<v Speaker 3>waiting tables, et cetera, you know, in my childhood and

0:21:15.160 --> 0:21:17.879
<v Speaker 3>so in Chicago, I think there was a lot of

0:21:17.880 --> 0:21:21.400
<v Speaker 3>personal development that needed to happen and growth. And then

0:21:21.560 --> 0:21:25.520
<v Speaker 3>going into my MBA, I was an adult at twenty four.

0:21:25.680 --> 0:21:27.639
<v Speaker 3>You know, we all were just I feel like we

0:21:27.680 --> 0:21:29.880
<v Speaker 3>all reached that stage where we're like, I know everything.

0:21:30.240 --> 0:21:33.159
<v Speaker 3>But then it was the grad school that I was

0:21:33.200 --> 0:21:37.080
<v Speaker 3>forced into different groups and different projects, you know, carrying

0:21:37.119 --> 0:21:40.199
<v Speaker 3>some weight of the team sometimes you know, like mixed

0:21:40.560 --> 0:21:43.560
<v Speaker 3>caliber of partners, but they're like forcing you. And that's

0:21:43.600 --> 0:21:45.000
<v Speaker 3>what all you do in grad school is just work

0:21:45.000 --> 0:21:47.119
<v Speaker 3>together on projects, and so you're like carrying the load

0:21:47.240 --> 0:21:49.160
<v Speaker 3>or the weight of the team sometimes and other times

0:21:49.200 --> 0:21:50.520
<v Speaker 3>you've got like shared load.

0:21:51.000 --> 0:21:53.000
<v Speaker 2>Well let's hope they listen to this podcast and feel

0:21:53.000 --> 0:21:55.920
<v Speaker 2>called out. I just want to name, I'd just like

0:21:56.000 --> 0:22:00.600
<v Speaker 2>to call out I want some accountability for you groups

0:22:00.600 --> 0:22:01.320
<v Speaker 2>in this podcast.

0:22:01.359 --> 0:22:03.320
<v Speaker 3>I've actually been building up to this moment where I

0:22:03.359 --> 0:22:05.520
<v Speaker 3>can call out the people that forced me to do

0:22:05.680 --> 0:22:06.320
<v Speaker 3>the projects.

0:22:06.600 --> 0:22:09.879
<v Speaker 2>Company, the stores, the l profile. It was all building

0:22:09.920 --> 0:22:12.600
<v Speaker 2>to this moment to call out your people.

0:22:13.119 --> 0:22:15.240
<v Speaker 3>I mean, I just learned so much. Where I learned

0:22:15.280 --> 0:22:18.960
<v Speaker 3>the most though, was definitely Cisco. So Cisco was I

0:22:19.080 --> 0:22:22.960
<v Speaker 3>chose a program. It's Leadership Development rotational program for NBA students.

0:22:22.960 --> 0:22:25.760
<v Speaker 3>They put four people in this program every year and

0:22:25.800 --> 0:22:28.159
<v Speaker 3>you do six months and all the major functions of

0:22:28.160 --> 0:22:30.840
<v Speaker 3>supply chain and Cisco as a top ten gartner supply chain.

0:22:31.400 --> 0:22:34.960
<v Speaker 3>So in addition to that, because there's like an executive

0:22:35.600 --> 0:22:37.800
<v Speaker 3>course that goes along with that where you're getting exposure

0:22:37.840 --> 0:22:40.840
<v Speaker 3>to all the like top management at Cisco, which incorporate environments.

0:22:40.880 --> 0:22:42.400
<v Speaker 3>I don't know if you've had experience with this, those

0:22:42.400 --> 0:22:47.280
<v Speaker 3>are like celebrities, you know, like it's like the weirdest dynamic.

0:22:47.840 --> 0:22:51.160
<v Speaker 3>But it was so good because executives in tech at

0:22:51.160 --> 0:22:54.760
<v Speaker 3>that level are excellent at what they do, Like they're

0:22:54.920 --> 0:22:58.680
<v Speaker 3>so smart. They pushed me so much, and I cultivated

0:22:58.720 --> 0:23:03.080
<v Speaker 3>these relationships with individuals that really helped me grow personally

0:23:03.080 --> 0:23:07.240
<v Speaker 3>and professionally. I also really like honed my skills, my

0:23:07.240 --> 0:23:11.080
<v Speaker 3>skills set around communication. My favorite saying is, if I'd

0:23:11.080 --> 0:23:13.000
<v Speaker 3>had more time, I would have written you a shorter email.

0:23:14.640 --> 0:23:17.719
<v Speaker 3>So good, so good, because it's like you have to

0:23:17.720 --> 0:23:20.760
<v Speaker 3>take into consideration like who you're communicating with and how

0:23:20.840 --> 0:23:23.239
<v Speaker 3>you and what you communicate and how much detail they

0:23:23.280 --> 0:23:25.360
<v Speaker 3>need or how you distill it to like one sentence,

0:23:25.359 --> 0:23:29.160
<v Speaker 3>because it's the CEO who is receiving a billion emails,

0:23:29.240 --> 0:23:32.240
<v Speaker 3>you know. Yeah, so that consideration is probably what came

0:23:32.240 --> 0:23:32.840
<v Speaker 3>from Cisco.

0:23:33.119 --> 0:23:33.560
<v Speaker 2>Yeah.

0:23:33.720 --> 0:23:37.480
<v Speaker 3>The last one is that at Cisco, I made the

0:23:37.520 --> 0:23:41.119
<v Speaker 3>intentional choice to join the Cloud Group as which was

0:23:41.160 --> 0:23:45.639
<v Speaker 3>a new initiative. They invested two billion dollars into Cloud

0:23:45.680 --> 0:23:47.760
<v Speaker 3>they relate to the game, and I was the seventh

0:23:47.760 --> 0:23:49.320
<v Speaker 3>person on a team that grew to two fifty in

0:23:49.359 --> 0:23:49.760
<v Speaker 3>a year.

0:23:51.240 --> 0:23:54.000
<v Speaker 2>And that was entrepreneurship. It was you know, I.

0:23:53.960 --> 0:23:59.200
<v Speaker 3>Had the luxury of like you know, endless cash essentially

0:23:59.600 --> 0:24:01.919
<v Speaker 3>and being able to learn on Cisco's dime. But I

0:24:02.000 --> 0:24:04.720
<v Speaker 3>got to build a team, to find a team, grow

0:24:04.720 --> 0:24:07.120
<v Speaker 3>a team, manage people for the first time, which is

0:24:07.520 --> 0:24:09.919
<v Speaker 3>really you know, you learn a ton from doing that.

0:24:10.840 --> 0:24:13.600
<v Speaker 3>And then I gained some confidence in myself through doing

0:24:13.640 --> 0:24:16.119
<v Speaker 3>that and felt like, okay, this is the point, Like

0:24:16.160 --> 0:24:17.040
<v Speaker 3>I'm ready.

0:24:17.240 --> 0:24:21.240
<v Speaker 1>Like I've essentially launched a business without my own risk

0:24:21.359 --> 0:24:21.600
<v Speaker 1>in it.

0:24:21.840 --> 0:24:25.040
<v Speaker 3>Yeah, Like I feel like I understand all that I

0:24:25.200 --> 0:24:26.760
<v Speaker 3>needed to to go start something.

0:24:27.160 --> 0:24:30.479
<v Speaker 1>I feel like what I'm hearing from you is when

0:24:30.520 --> 0:24:32.359
<v Speaker 1>you say you know you love the context for something.

0:24:32.400 --> 0:24:35.920
<v Speaker 1>I also think you give yourself context because if you're

0:24:35.960 --> 0:24:38.320
<v Speaker 1>moving through all of these like this rotational program, in

0:24:38.359 --> 0:24:41.520
<v Speaker 1>these different positions, where you go into it with the

0:24:41.560 --> 0:24:45.080
<v Speaker 1>mindset of learning, that takes away some of the sting

0:24:45.200 --> 0:24:48.200
<v Speaker 1>of like putting our own egos in it, of being like, oh,

0:24:48.280 --> 0:24:51.520
<v Speaker 1>I got feedback and I didn't do it right, and

0:24:51.560 --> 0:24:53.040
<v Speaker 1>I'm trying or you know, like or maybe I'm trying

0:24:53.080 --> 0:24:54.600
<v Speaker 1>to stay in the same position because i know that

0:24:54.600 --> 0:24:55.920
<v Speaker 1>I'm doing it really well and I'm too scared to

0:24:55.960 --> 0:25:00.240
<v Speaker 1>try something else. We're going to take a short break

0:25:00.280 --> 0:25:07.760
<v Speaker 1>for some ads. Now back to the show. But like,

0:25:07.760 --> 0:25:10.800
<v Speaker 1>I hear your mindset going into it as a learning mindset,

0:25:10.840 --> 0:25:12.600
<v Speaker 1>and then I think you were able to get so

0:25:12.680 --> 0:25:13.479
<v Speaker 1>much more from it.

0:25:13.800 --> 0:25:14.919
<v Speaker 2>I love that observation.

0:25:15.280 --> 0:25:18.359
<v Speaker 3>Yeah, I think that we give up too much power

0:25:18.440 --> 0:25:23.000
<v Speaker 3>sometimes to our jobs and to our employers and it

0:25:23.080 --> 0:25:28.080
<v Speaker 3>should be a mutually beneficial relationship. And for me, and

0:25:28.119 --> 0:25:29.919
<v Speaker 3>we've touched on the fact that I'm a confident person,

0:25:30.000 --> 0:25:33.080
<v Speaker 3>but I do walk in with confidence that if it's

0:25:33.160 --> 0:25:35.480
<v Speaker 3>not working out, and let's say I do lose my job,

0:25:35.520 --> 0:25:38.639
<v Speaker 3>then I can find another job, no harm, no foul.

0:25:38.800 --> 0:25:42.520
<v Speaker 3>But if I'm not my like authentic self and speaking

0:25:42.560 --> 0:25:45.520
<v Speaker 3>my mind and going after problems and trying to learn

0:25:45.560 --> 0:25:48.240
<v Speaker 3>and doing all these things, like, that's not fulfilling to me.

0:25:48.840 --> 0:25:50.920
<v Speaker 3>And on the flip side, to walk in scared that

0:25:50.960 --> 0:25:53.159
<v Speaker 3>I'm going to lose my job is just not a

0:25:53.200 --> 0:25:58.320
<v Speaker 3>great dynamic. And so I think my approach to employment

0:25:58.400 --> 0:26:01.119
<v Speaker 3>has always been how many jobs in the world are they? Like?

0:26:01.160 --> 0:26:03.159
<v Speaker 3>Can I just get a like this is going to

0:26:03.200 --> 0:26:05.919
<v Speaker 3>be a good experience, and I'm going to learn from it,

0:26:05.960 --> 0:26:07.240
<v Speaker 3>And I always want to make sure that I'm in

0:26:07.240 --> 0:26:08.280
<v Speaker 3>a position where I'm learning.

0:26:08.680 --> 0:26:08.920
<v Speaker 2>Well.

0:26:08.960 --> 0:26:11.399
<v Speaker 1>Starting your own company is definitely being in a position

0:26:11.440 --> 0:26:16.399
<v Speaker 1>of constantly learning, but you do become very attached to it,

0:26:16.440 --> 0:26:19.639
<v Speaker 1>like it is your vision. So you went through this,

0:26:19.800 --> 0:26:23.560
<v Speaker 1>you felt prepared for it. How did the specific product

0:26:24.000 --> 0:26:25.600
<v Speaker 1>lane come to you in that moment?

0:26:25.880 --> 0:26:27.720
<v Speaker 2>You mean, how did I land on Argent? Yeah? Like,

0:26:27.720 --> 0:26:28.720
<v Speaker 2>how did you land on Argent?

0:26:29.359 --> 0:26:33.280
<v Speaker 3>I have always been frustrated by the fact that nobody

0:26:33.720 --> 0:26:38.119
<v Speaker 3>is catering to the professional woman from a war droming perspective.

0:26:38.119 --> 0:26:40.119
<v Speaker 3>My mom will tell you, like we went to a

0:26:40.200 --> 0:26:43.399
<v Speaker 3>number of places for my first job interview to just

0:26:43.440 --> 0:26:45.440
<v Speaker 3>find a suit, and how much I would complain about

0:26:45.440 --> 0:26:47.840
<v Speaker 3>it because there was just it was such an afterthought

0:26:48.080 --> 0:26:52.399
<v Speaker 3>for these legacy brands, and you know, I was just

0:26:52.440 --> 0:26:54.280
<v Speaker 3>always sort of sour about it, and I think about

0:26:54.320 --> 0:26:56.879
<v Speaker 3>what I wore across all my experiences, and I was

0:26:56.960 --> 0:27:00.320
<v Speaker 3>never deriving confidence from it. It was always such a

0:27:00.359 --> 0:27:03.240
<v Speaker 3>time suck to find anything, let alone something I felt

0:27:03.480 --> 0:27:06.320
<v Speaker 3>decent in. And I worked across different industries that all

0:27:06.320 --> 0:27:08.440
<v Speaker 3>call for different dress codes, like it was a whole thing,

0:27:08.600 --> 0:27:10.879
<v Speaker 3>you know. And then when I was at Cisco, I

0:27:10.880 --> 0:27:12.800
<v Speaker 3>read a study that showed that women are judge based

0:27:12.840 --> 0:27:15.080
<v Speaker 3>on appearance, and I quantified the impact of what you

0:27:15.160 --> 0:27:16.400
<v Speaker 3>wear on your bottom.

0:27:16.040 --> 0:27:19.040
<v Speaker 2>Line of your lifetime and that was all it took.

0:27:19.119 --> 0:27:22.480
<v Speaker 3>I was like, Okay, you know what, I have thought

0:27:22.480 --> 0:27:25.760
<v Speaker 3>about this long enough. In a decade, no one has

0:27:25.800 --> 0:27:28.360
<v Speaker 3>innovated the category from a product perspective, and I see

0:27:28.359 --> 0:27:30.840
<v Speaker 3>an opportunity to do that. I'm at the forefront of

0:27:30.840 --> 0:27:34.600
<v Speaker 3>the casualization of the workforce. Women in tech are really

0:27:34.640 --> 0:27:37.000
<v Speaker 3>being left to their own devices because there is no

0:27:37.160 --> 0:27:39.879
<v Speaker 3>model of dress in tech. No one's setting the dress

0:27:39.920 --> 0:27:43.639
<v Speaker 3>code outside of a few men. I just saw a

0:27:43.680 --> 0:27:48.960
<v Speaker 3>real opportunity to create a work where authority that was

0:27:48.960 --> 0:27:54.280
<v Speaker 3>a resource to these powerhouse women across you know, every industry,

0:27:54.400 --> 0:27:58.200
<v Speaker 3>every city, and really it's a time constrained, ambitious woman

0:27:58.240 --> 0:27:59.720
<v Speaker 3>that doesn't really want to be thinking about it, but

0:27:59.720 --> 0:28:01.480
<v Speaker 3>she does want to wear something.

0:28:01.520 --> 0:28:02.240
<v Speaker 2>She goes grat in.

0:28:02.520 --> 0:28:05.200
<v Speaker 3>Everyone does because we derive confidence from what we wear.

0:28:05.520 --> 0:28:08.119
<v Speaker 3>So I think I saw an opportunity from a product perspective,

0:28:08.440 --> 0:28:12.560
<v Speaker 3>and then I'm sure as obvious now on the mission side,

0:28:13.160 --> 0:28:17.440
<v Speaker 3>I had a front receipt to a lot of misogyny

0:28:17.520 --> 0:28:25.440
<v Speaker 3>throughout my childhood into my career, and I'm very, very

0:28:25.560 --> 0:28:28.879
<v Speaker 3>much I mean, someone who just loves women and feels

0:28:28.920 --> 0:28:34.159
<v Speaker 3>that they deserve equal opportunities. And I saw how that

0:28:34.200 --> 0:28:37.439
<v Speaker 3>conversation was being handled and how everyone was sort of

0:28:37.480 --> 0:28:40.560
<v Speaker 3>checking boxes, but it didn't feel like anything was really

0:28:40.840 --> 0:28:45.719
<v Speaker 3>changing the narrative and impacting in a meaningful way. And

0:28:45.760 --> 0:28:48.080
<v Speaker 3>this was in twenty fifteen, and it almost got to

0:28:48.160 --> 0:28:50.120
<v Speaker 3>the point where we were talking about it so much

0:28:50.360 --> 0:28:55.040
<v Speaker 3>that people assumed that change had happened, but it wasn't happening.

0:28:55.120 --> 0:28:57.440
<v Speaker 3>And I'd like remember talking to people about this idea

0:28:57.560 --> 0:28:59.960
<v Speaker 3>for Argent in twenty fifteen, and they're like, Oh, We're

0:29:00.000 --> 0:29:02.080
<v Speaker 3>about to have our first female president. How could you

0:29:02.160 --> 0:29:05.920
<v Speaker 3>say that so many people, But to me, the conversation

0:29:06.200 --> 0:29:09.920
<v Speaker 3>just wasn't nuanced in any capacity. And I saw an

0:29:09.920 --> 0:29:12.480
<v Speaker 3>opportunity to do that through a brand, because I think

0:29:12.480 --> 0:29:14.760
<v Speaker 3>that brands are the most powerful thing in the world

0:29:15.360 --> 0:29:18.400
<v Speaker 3>and can have very real impact with their platforms.

0:29:19.080 --> 0:29:21.560
<v Speaker 2>And the gap that I touched on.

0:29:21.520 --> 0:29:25.560
<v Speaker 3>Earlier that I saw was that no one was catering

0:29:25.600 --> 0:29:28.600
<v Speaker 3>to the professional woman from a product perspective, but also

0:29:28.760 --> 0:29:32.720
<v Speaker 3>no one was capturing those women through their visuals. No

0:29:32.800 --> 0:29:35.239
<v Speaker 3>one was celebrating the women that I was seeing at

0:29:35.280 --> 0:29:38.320
<v Speaker 3>Cisco day and day out, and like telling their story

0:29:38.440 --> 0:29:42.640
<v Speaker 3>in a way that encourages women to just pursue whatever

0:29:42.680 --> 0:29:45.480
<v Speaker 3>it is that they want to and gave them representation

0:29:45.880 --> 0:29:48.440
<v Speaker 3>and allowed them to see themselves in all walks of life.

0:29:48.480 --> 0:29:50.040
<v Speaker 3>And so I wanted to do that through the brand

0:29:50.080 --> 0:29:51.360
<v Speaker 3>and really serve as a resource.

0:29:51.880 --> 0:29:54.400
<v Speaker 1>As you're again, you're making me think about, like reflecting

0:29:54.480 --> 0:29:56.400
<v Speaker 1>so much in my own life, like the choices that

0:29:56.440 --> 0:29:58.960
<v Speaker 1>I've made. I always wanted to be a costume designer.

0:29:59.280 --> 0:30:01.080
<v Speaker 1>What I almost went to art school.

0:30:01.280 --> 0:30:02.320
<v Speaker 2>Oh, I love that.

0:30:02.400 --> 0:30:06.160
<v Speaker 1>Yeah, I feel very strongly about how that you put

0:30:06.200 --> 0:30:09.240
<v Speaker 1>on your armor, like you are reflecting the way you

0:30:09.240 --> 0:30:11.080
<v Speaker 1>want to feel, the confidence you want to bring into

0:30:11.120 --> 0:30:13.320
<v Speaker 1>a room. And so I've always I kind of fluctuated

0:30:13.320 --> 0:30:14.840
<v Speaker 1>in the way that I've dressed, like either like very

0:30:14.840 --> 0:30:18.040
<v Speaker 1>wild or then I was like, now I'm a law student,

0:30:18.120 --> 0:30:19.160
<v Speaker 1>this is corporate me.

0:30:19.360 --> 0:30:21.080
<v Speaker 2>And so I don't think I ever told this.

0:30:21.640 --> 0:30:23.480
<v Speaker 1>You know how people like notoriously take the bar in

0:30:23.520 --> 0:30:26.600
<v Speaker 1>their pajamas, like people like that, Oh, this is like

0:30:26.640 --> 0:30:28.760
<v Speaker 1>a thing. They're like, oh god, I've been like studying

0:30:28.800 --> 0:30:31.280
<v Speaker 1>so hard I can't even get dressed. Yeah, well, I

0:30:31.320 --> 0:30:33.600
<v Speaker 1>did the exact opposite that. I had to look like

0:30:33.680 --> 0:30:36.479
<v Speaker 1>a lawyer, and so I took my only suit and

0:30:36.520 --> 0:30:38.600
<v Speaker 1>I wore it to every single exam I took in

0:30:38.640 --> 0:30:40.560
<v Speaker 1>law school, and I wore it to every single day

0:30:40.600 --> 0:30:40.960
<v Speaker 1>of the bar.

0:30:41.440 --> 0:30:42.240
<v Speaker 2>Head to toe.

0:30:42.280 --> 0:30:44.959
<v Speaker 1>I wore a suit, I wore a shirt, I wore heels,

0:30:45.040 --> 0:30:46.600
<v Speaker 1>I wore jewelry that I would have to take off

0:30:46.600 --> 0:30:48.880
<v Speaker 1>so we didn't bang on the desk when I wrote

0:30:48.920 --> 0:30:50.640
<v Speaker 1>in because I had to dress like it. And then

0:30:50.640 --> 0:30:52.160
<v Speaker 1>you know, I moved to Washington and I worked in

0:30:52.200 --> 0:30:54.360
<v Speaker 1>military policy and so I had like an all black

0:30:54.400 --> 0:30:57.880
<v Speaker 1>suit look for that, probably a lot of Ann Taylor.

0:30:58.000 --> 0:30:59.880
<v Speaker 1>I feel like that's just generally people who were wearing

0:30:59.880 --> 0:31:01.800
<v Speaker 1>a Washington. And then as soon as I left the

0:31:01.800 --> 0:31:04.680
<v Speaker 1>military policy job, I was like, well, now I'll dress

0:31:04.720 --> 0:31:07.160
<v Speaker 1>the way I want, although not really so Washington, but

0:31:07.560 --> 0:31:08.720
<v Speaker 1>there was no middle ground for me.

0:31:09.400 --> 0:31:12.440
<v Speaker 3>Yeah. Oh that's so fascinating. Also, let's not write off

0:31:12.480 --> 0:31:15.480
<v Speaker 3>costume designing. Thank you so much. Yeah, just saying I

0:31:15.520 --> 0:31:16.600
<v Speaker 3>still kind of dress.

0:31:16.400 --> 0:31:17.080
<v Speaker 2>Like I'm in costume.

0:31:17.520 --> 0:31:20.960
<v Speaker 3>I think that though, is like when I talk about

0:31:21.040 --> 0:31:23.320
<v Speaker 3>the study and like awareness of the fact that you're

0:31:23.360 --> 0:31:26.880
<v Speaker 3>being judge based on appearance. I think that it's good

0:31:26.920 --> 0:31:30.200
<v Speaker 3>to be aware that there is very much gender inequity

0:31:30.280 --> 0:31:33.240
<v Speaker 3>in our society. But I also think we've tried to

0:31:33.280 --> 0:31:37.200
<v Speaker 3>flip that to focusing on giving women confidence and what

0:31:37.200 --> 0:31:41.920
<v Speaker 3>they're wearing and giving them options that make them feel

0:31:42.000 --> 0:31:45.320
<v Speaker 3>like their best self. Yeah, and like their authentic self.

0:31:45.360 --> 0:31:48.320
<v Speaker 3>And it also serves as armor. So it's like, you know,

0:31:48.360 --> 0:31:50.880
<v Speaker 3>when you step into and this was me at Cisco,

0:31:51.160 --> 0:31:53.680
<v Speaker 3>a room full of men and you're the only woman.

0:31:54.240 --> 0:31:56.440
<v Speaker 3>You want to feel the part you want to look,

0:31:56.480 --> 0:31:58.479
<v Speaker 3>the part you want to feel. Your best, you know,

0:31:58.760 --> 0:32:01.520
<v Speaker 3>and I can dissect also of you know, things that

0:32:01.600 --> 0:32:04.800
<v Speaker 3>happen and why it matters around that. But I think

0:32:04.840 --> 0:32:07.040
<v Speaker 3>that it is so important that we find clothes that

0:32:07.120 --> 0:32:10.160
<v Speaker 3>make us feel our best into and we can use

0:32:10.200 --> 0:32:12.200
<v Speaker 3>that to our advantage, especially in like a corporate setting.

0:32:12.680 --> 0:32:14.240
<v Speaker 2>Yeah, I mean, you want to feel your best.

0:32:14.280 --> 0:32:18.000
<v Speaker 1>But I think the era of the black suit, you know,

0:32:18.000 --> 0:32:20.400
<v Speaker 1>when I was doing it, when I had to as

0:32:20.440 --> 0:32:23.200
<v Speaker 1>a lobbyist and a military policy, I didn't feel like

0:32:23.200 --> 0:32:26.440
<v Speaker 1>I could bring any of myself into it. Yeah, and

0:32:26.520 --> 0:32:29.880
<v Speaker 1>so I think I was downplaying my own perspective and experiences,

0:32:29.880 --> 0:32:34.800
<v Speaker 1>like I was only there as a vessel to.

0:32:33.760 --> 0:32:36.520
<v Speaker 2>Communicate on behalf of our clients.

0:32:36.800 --> 0:32:38.680
<v Speaker 1>I think if I had had something where I could

0:32:39.000 --> 0:32:42.200
<v Speaker 1>feel like I was dressing more aligned with myself, then

0:32:42.240 --> 0:32:44.240
<v Speaker 1>maybe I would have had more confidence to bring my

0:32:44.280 --> 0:32:45.480
<v Speaker 1>own perspective into it as well.

0:32:45.560 --> 0:32:45.800
<v Speaker 3>Yes.

0:32:46.200 --> 0:32:48.280
<v Speaker 1>And by the way, my kids wear uniforms and Fridays

0:32:48.280 --> 0:32:49.880
<v Speaker 1>are dressed down days, and my four year old was

0:32:49.880 --> 0:32:52.960
<v Speaker 1>a costume every single Friday.

0:32:53.680 --> 0:32:55.680
<v Speaker 2>Is that your spirited one? She's my spirited Yeah?

0:32:55.840 --> 0:32:58.720
<v Speaker 3>Are okay? Our daughter is daughters? Yeah, it would be

0:32:58.840 --> 0:33:02.560
<v Speaker 3>of course. Yeah, best mines on four two, and she

0:33:02.760 --> 0:33:05.280
<v Speaker 3>is a lot of costumes, a lot of costumes.

0:33:05.640 --> 0:33:05.880
<v Speaker 1>Love.

0:33:06.080 --> 0:33:07.400
<v Speaker 2>I encourage. I think it's great.

0:33:07.480 --> 0:33:08.680
<v Speaker 1>Like, if this is how you feel you want to

0:33:08.680 --> 0:33:11.720
<v Speaker 1>express yourself today, it's Unicorn day, it's mermaid. I actually

0:33:11.720 --> 0:33:14.280
<v Speaker 1>today she went to school in a wolf costume.

0:33:14.520 --> 0:33:15.040
<v Speaker 2>That's great.

0:33:15.520 --> 0:33:18.440
<v Speaker 1>Yeah, it's perfect. Okay, So you entered a new category

0:33:18.920 --> 0:33:20.959
<v Speaker 1>of apparel. This is not I mean, even though you

0:33:21.000 --> 0:33:25.320
<v Speaker 1>had sort of entrepreneurship, a lot of tactical experience, leadership experience,

0:33:25.320 --> 0:33:29.880
<v Speaker 1>apparel was new. And I feel like, maybe I'm maybe

0:33:29.920 --> 0:33:31.640
<v Speaker 1>generalizing here, but I feel like most people that go

0:33:31.640 --> 0:33:33.640
<v Speaker 1>into a pail actually don't come from a business background.

0:33:33.680 --> 0:33:35.760
<v Speaker 2>They come from like a design background. That's right.

0:33:36.160 --> 0:33:38.520
<v Speaker 1>Yeah, So how do you think you had unique challenges?

0:33:38.560 --> 0:33:40.720
<v Speaker 1>And then how could you have solved them with your background?

0:33:40.800 --> 0:33:41.680
<v Speaker 1>How did you solve them?

0:33:41.800 --> 0:33:42.040
<v Speaker 2>Yeah?

0:33:42.080 --> 0:33:48.880
<v Speaker 3>So I think that business is sometimes like underappreciated or undervalued,

0:33:49.000 --> 0:33:54.080
<v Speaker 3>and it's important in every business, business and business. But uh,

0:33:54.120 --> 0:33:57.600
<v Speaker 3>but I do think that my skill set could be

0:33:57.720 --> 0:34:00.280
<v Speaker 3>applied to a lot of different categories. Like that's just

0:34:00.280 --> 0:34:02.880
<v Speaker 3>the sheer nature of business and that excites me. That's

0:34:02.880 --> 0:34:06.200
<v Speaker 3>why I was drawn to it. When it comes to apparel,

0:34:06.400 --> 0:34:09.040
<v Speaker 3>it is a very challenging category. And I had seen

0:34:09.200 --> 0:34:13.120
<v Speaker 3>a lot of people actually start businesses focused on women's work,

0:34:13.160 --> 0:34:18.279
<v Speaker 3>were they all looked the same. No one was innovating,

0:34:18.520 --> 0:34:22.799
<v Speaker 3>and it felt as if oftentimes the consumer was then

0:34:22.960 --> 0:34:25.680
<v Speaker 3>designing the product, so it would be the equivalent of

0:34:25.760 --> 0:34:30.000
<v Speaker 3>me then designing the product, which is I would not

0:34:30.120 --> 0:34:33.000
<v Speaker 3>be here if I had done it that way, because nobody's.

0:34:32.600 --> 0:34:33.960
<v Speaker 2>Going to want to wear what I'm designing.

0:34:34.200 --> 0:34:36.440
<v Speaker 3>Similar to our careers and like you know how we've

0:34:36.800 --> 0:34:39.799
<v Speaker 3>taken a not so linear path, but like everything's built

0:34:39.840 --> 0:34:43.560
<v Speaker 3>up to this point, there are so many talented men

0:34:43.600 --> 0:34:48.240
<v Speaker 3>and women who are pursuing creative careers focused on product design,

0:34:48.960 --> 0:34:52.640
<v Speaker 3>and you know, they are creative aspects of any business

0:34:52.680 --> 0:34:54.920
<v Speaker 3>that go hand in hand with that skill set. And

0:34:54.960 --> 0:34:56.759
<v Speaker 3>so I knew out of the gates that I was

0:34:56.800 --> 0:35:01.960
<v Speaker 3>going to need to find creative counterpart, and that's always

0:35:01.960 --> 0:35:05.360
<v Speaker 3>been represented with an argent Our creative director now she

0:35:05.440 --> 0:35:08.480
<v Speaker 3>joined us three years ago, is unbelievably talented. I mean,

0:35:08.520 --> 0:35:13.040
<v Speaker 3>she's twenty plus years in design, She's worked across a

0:35:13.160 --> 0:35:17.920
<v Speaker 3>number of incredible companies, and she's designing the product. She's

0:35:18.000 --> 0:35:20.640
<v Speaker 3>picking the color palette, et cetera. And I'm the consumer

0:35:20.760 --> 0:35:24.839
<v Speaker 3>and it's very much collaborative, but I'm pretty hands off,

0:35:24.920 --> 0:35:27.319
<v Speaker 3>like she's the expert. And I think you have to

0:35:27.360 --> 0:35:29.640
<v Speaker 3>recognize what you know and what your blind spots are.

0:35:29.760 --> 0:35:32.440
<v Speaker 3>And I was very aware that that was pretty critical

0:35:32.840 --> 0:35:37.920
<v Speaker 3>to building a product led company. Can you talk us through?

0:35:38.239 --> 0:35:41.960
<v Speaker 1>I mean, what every entrepreneur says is that the things

0:35:42.000 --> 0:35:45.319
<v Speaker 1>they don't know once they start end up kind of

0:35:45.360 --> 0:35:47.960
<v Speaker 1>defining the first couple of years.

0:35:49.160 --> 0:35:51.759
<v Speaker 2>Okay, let me set up. Yeah, yeah, yeah, come here.

0:35:53.600 --> 0:35:55.400
<v Speaker 1>Can you talk us through a couple of those Like,

0:35:55.440 --> 0:35:58.279
<v Speaker 1>you know, you decided to produce in the US, which

0:35:58.400 --> 0:36:01.200
<v Speaker 1>was not happening a ton there. You had to change

0:36:01.200 --> 0:36:03.839
<v Speaker 1>creative directors at different points, like can you talk us

0:36:03.840 --> 0:36:06.120
<v Speaker 1>through some of those pieces where you thought, Okay, I

0:36:06.200 --> 0:36:06.560
<v Speaker 1>might be.

0:36:06.520 --> 0:36:07.319
<v Speaker 2>Out of my death here.

0:36:07.800 --> 0:36:13.320
<v Speaker 3>Yeah. I think that it's incredibly important to be able

0:36:13.400 --> 0:36:18.680
<v Speaker 3>to have micro failures. And that's true of any career.

0:36:19.480 --> 0:36:22.360
<v Speaker 3>It's especially true when you're building something because there's no

0:36:22.480 --> 0:36:26.360
<v Speaker 3>way that you're going to come out perfectly in every

0:36:26.480 --> 0:36:28.720
<v Speaker 3>you know, like in every aspect of what you're building.

0:36:28.960 --> 0:36:31.560
<v Speaker 3>And there's a lot of personal growth and development that

0:36:31.640 --> 0:36:34.759
<v Speaker 3>comes along with this. You have to when you make

0:36:34.800 --> 0:36:36.640
<v Speaker 3>the decision to take the leap and start a company,

0:36:37.000 --> 0:36:39.560
<v Speaker 3>you have to have conviction and vision in terms of

0:36:39.560 --> 0:36:42.000
<v Speaker 3>what the end goal is. And I tell people, if

0:36:42.040 --> 0:36:43.880
<v Speaker 3>you have that, then you will make it. That's the

0:36:43.960 --> 0:36:46.040
<v Speaker 3>only way you'll make it. If you do not have that,

0:36:46.120 --> 0:36:50.400
<v Speaker 3>do not start. Because how naive I felt going into

0:36:50.400 --> 0:36:54.080
<v Speaker 3>this journey was pretty startling. You just there are so

0:36:54.320 --> 0:36:57.600
<v Speaker 3>many things that you have to figure out and get

0:36:57.640 --> 0:37:03.000
<v Speaker 3>through and it takes very thick skin. And with that said,

0:37:03.200 --> 0:37:05.880
<v Speaker 3>back to the failure piece, like, it's just part of

0:37:05.960 --> 0:37:09.040
<v Speaker 3>the journey that you make mistakes and that are correcting

0:37:09.360 --> 0:37:09.920
<v Speaker 3>from those.

0:37:10.360 --> 0:37:12.239
<v Speaker 1>Were you able to have that perspective when you were

0:37:12.239 --> 0:37:14.840
<v Speaker 1>in it, similar to the way you went into learning

0:37:14.920 --> 0:37:17.120
<v Speaker 1>experiences like it's okay, I'm learning, Like were you able

0:37:17.160 --> 0:37:19.799
<v Speaker 1>to say, okay, this has been a microom mistake where

0:37:19.800 --> 0:37:20.919
<v Speaker 1>you're like, oh my god, it's over.

0:37:21.400 --> 0:37:23.440
<v Speaker 3>I never thought it was over, and I'll never think

0:37:23.520 --> 0:37:25.960
<v Speaker 3>it's I think that's what makes me a good entrepreneur.

0:37:26.280 --> 0:37:28.440
<v Speaker 3>There's a learning that's baked into that which we can

0:37:28.440 --> 0:37:31.680
<v Speaker 3>come back to as well. But for me, Argent will

0:37:31.719 --> 0:37:34.600
<v Speaker 3>succeed because I believe that women deserve it, So I

0:37:34.680 --> 0:37:38.000
<v Speaker 3>will do everything in my power to make that a reality,

0:37:38.640 --> 0:37:42.080
<v Speaker 3>and I have overcome things like COVID. Right, that was

0:37:42.120 --> 0:37:46.000
<v Speaker 3>an intentional choice of survival because the opposite was the

0:37:46.080 --> 0:37:48.319
<v Speaker 3>more obvious choice, which would be to just shutter the

0:37:48.320 --> 0:37:50.720
<v Speaker 3>company because we went to zero dollar days overnight.

0:37:51.080 --> 0:37:52.120
<v Speaker 2>I want to go back to COVID.

0:37:52.120 --> 0:37:54.160
<v Speaker 1>Can you because I have more questions about COVID, can

0:37:54.200 --> 0:37:56.800
<v Speaker 1>you give us more examples of like sort of micro failures.

0:37:56.920 --> 0:38:00.319
<v Speaker 3>Yeah, so some of mine. I think that starting thing

0:38:00.400 --> 0:38:04.680
<v Speaker 3>is really lonely, and it's become way less lonely for me.

0:38:04.719 --> 0:38:06.480
<v Speaker 3>I mean, I've been doing this for nine years, but

0:38:07.040 --> 0:38:10.600
<v Speaker 3>because it is lonely, you are a bit vulnerable.

0:38:11.280 --> 0:38:14.239
<v Speaker 2>And when you're hiring, and this.

0:38:14.400 --> 0:38:17.480
<v Speaker 3>Was mine, but you're I would project my enthusiasm and

0:38:17.520 --> 0:38:19.640
<v Speaker 3>my passion onto people that I was interviewing to the

0:38:19.640 --> 0:38:21.520
<v Speaker 3>point that I would convince myself that they were perfect

0:38:21.560 --> 0:38:23.680
<v Speaker 3>for the role, and they I wasn't letting them convince

0:38:23.760 --> 0:38:28.120
<v Speaker 3>me of that, And I allowed people into the company

0:38:28.360 --> 0:38:30.759
<v Speaker 3>or agencies into the company that were not the right fit.

0:38:30.800 --> 0:38:33.000
<v Speaker 2>But it was because I was so desperate.

0:38:32.600 --> 0:38:36.240
<v Speaker 3>For you know, rounding out a skill like the skills

0:38:36.239 --> 0:38:38.040
<v Speaker 3>that I did not have, because I was aware of,

0:38:38.080 --> 0:38:39.520
<v Speaker 3>like some of the things that I didn't know or

0:38:39.560 --> 0:38:41.960
<v Speaker 3>that I needed, So I think that was one for me.

0:38:42.000 --> 0:38:45.439
<v Speaker 3>It was rushing hiring decisions, and now we've gotten much

0:38:45.480 --> 0:38:49.440
<v Speaker 3>better at that higher slow fire fast fire fast is

0:38:49.520 --> 0:38:52.520
<v Speaker 3>probably another one that I have had to learn over time.

0:38:53.200 --> 0:38:55.759
<v Speaker 3>I used to give people the benefit of the doubt

0:38:56.120 --> 0:38:59.839
<v Speaker 3>or try and justify X y Z. But I've really

0:39:00.239 --> 0:39:02.759
<v Speaker 3>that muscle to recognize when someone's not working out, and

0:39:02.760 --> 0:39:05.680
<v Speaker 3>if they're not working out, you've just got to follow

0:39:05.680 --> 0:39:07.040
<v Speaker 3>your gut and do it quickly.

0:39:07.480 --> 0:39:09.480
<v Speaker 1>That's a topic we actually have not gotten into on

0:39:09.520 --> 0:39:11.719
<v Speaker 1>this show, so I'm really curious to talk a little

0:39:11.719 --> 0:39:15.400
<v Speaker 1>bit more about it. How long do you give them now?

0:39:15.719 --> 0:39:17.319
<v Speaker 1>What do the conversations look like.

0:39:17.840 --> 0:39:20.600
<v Speaker 3>It's really challenging and has been one of the hardest

0:39:20.640 --> 0:39:24.160
<v Speaker 3>parts of business, the personal piece, especially as a woman.

0:39:24.360 --> 0:39:27.480
<v Speaker 3>What I've noticed is that the second you give negative

0:39:27.480 --> 0:39:30.319
<v Speaker 3>feedback to an agency, or you fire an agency, or

0:39:30.320 --> 0:39:33.240
<v Speaker 3>you fire a person, it pivots from professional to personal.

0:39:33.760 --> 0:39:38.520
<v Speaker 3>And it's not a personal conversation. Anyone that we hire.

0:39:38.920 --> 0:39:42.200
<v Speaker 3>We have a business need for hiring that person, and

0:39:42.239 --> 0:39:45.640
<v Speaker 3>I want them to succeed If it doesn't work out.

0:39:46.080 --> 0:39:48.719
<v Speaker 3>I think two things are true. One, we should be

0:39:48.719 --> 0:39:50.759
<v Speaker 3>able to give very I should be able to give

0:39:50.840 --> 0:39:56.480
<v Speaker 3>very direct feedback and criticism on work or whatever and

0:39:56.520 --> 0:39:58.480
<v Speaker 3>not be judged personally for it.

0:39:58.920 --> 0:39:59.520
<v Speaker 2>That's more true.

0:39:59.520 --> 0:40:01.080
<v Speaker 3>On the age of side. I've had a lot of

0:40:01.120 --> 0:40:05.680
<v Speaker 3>experiences where you know, older men will become very I

0:40:05.680 --> 0:40:07.759
<v Speaker 3>don't even know what word to you. They're too emotionally

0:40:07.920 --> 0:40:09.440
<v Speaker 3>to lead. Men are too emotional to lead.

0:40:09.719 --> 0:40:13.040
<v Speaker 2>Unprofessional. Yeah, too emotional to lead. It's wild.

0:40:13.200 --> 0:40:15.879
<v Speaker 3>It is actually very true. So I've dealt with that,

0:40:16.239 --> 0:40:18.560
<v Speaker 3>and you just develop thick skin. Like I just said,

0:40:18.600 --> 0:40:20.600
<v Speaker 3>now see it for what it is. And then in

0:40:20.680 --> 0:40:23.880
<v Speaker 3>terms of firing fast, Argent is an extension of me,

0:40:24.800 --> 0:40:28.800
<v Speaker 3>and I'm the most tuned in on the cultural piece.

0:40:28.840 --> 0:40:31.719
<v Speaker 3>So we are very much trying to hire people that

0:40:31.760 --> 0:40:33.880
<v Speaker 3>are a fit for our culture. We are collaborative, we

0:40:33.920 --> 0:40:38.560
<v Speaker 3>are supportive, there's no room for politics. And just as

0:40:38.640 --> 0:40:42.080
<v Speaker 3>a sound bite, like they're the first ten hires at

0:40:42.239 --> 0:40:44.040
<v Speaker 3>any startup, shape your culture.

0:40:44.600 --> 0:40:47.440
<v Speaker 2>It is so important to what you're building. It is everything.

0:40:48.400 --> 0:40:52.080
<v Speaker 2>And then once someone starts, I'll start seeing things I

0:40:52.120 --> 0:40:55.399
<v Speaker 2>think I'm you know, it's either they're over delivering or

0:40:55.760 --> 0:40:58.760
<v Speaker 2>there might be some flags. It comes in at different points.

0:40:58.760 --> 0:41:01.640
<v Speaker 2>But the second I mean the second you realize that

0:41:01.680 --> 0:41:03.600
<v Speaker 2>it's not right, like you have the second you have

0:41:03.680 --> 0:41:08.000
<v Speaker 2>that thought, it's not going to change. It's only reinforced.

0:41:08.160 --> 0:41:10.880
<v Speaker 2>And so that's what I'm saying, Like from early days,

0:41:11.040 --> 0:41:14.360
<v Speaker 2>I would see those flags for years and not do

0:41:14.440 --> 0:41:17.440
<v Speaker 2>anything about it. And now I'll see I'll see a

0:41:17.440 --> 0:41:20.879
<v Speaker 2>flag and it's done the next day. Because the thing

0:41:20.960 --> 0:41:25.600
<v Speaker 2>that happens is that it sits with you, and time

0:41:25.719 --> 0:41:29.280
<v Speaker 2>is your most valuable resource. And I need to ensure

0:41:29.600 --> 0:41:32.400
<v Speaker 2>that not only for myself, but for the entire team,

0:41:32.640 --> 0:41:35.120
<v Speaker 2>that we're not distracted by someone that's not a fit,

0:41:35.640 --> 0:41:38.000
<v Speaker 2>and that we're not having to carry that load and

0:41:38.040 --> 0:41:40.239
<v Speaker 2>we're not getting caught up in the stresses that come

0:41:40.280 --> 0:41:44.279
<v Speaker 2>along with that. And so we'll make those decisions and

0:41:44.280 --> 0:41:45.880
<v Speaker 2>have those conversations very quickly.

0:41:46.360 --> 0:41:49.680
<v Speaker 3>It's not something I'm an expert at. I would say

0:41:50.480 --> 0:41:53.239
<v Speaker 3>I think that we've done both ways. We've tried to

0:41:53.320 --> 0:41:55.839
<v Speaker 3>coach people, you know, and get them to a place

0:41:55.880 --> 0:41:57.920
<v Speaker 3>where it could work. We've never had success with that,

0:41:58.560 --> 0:42:01.880
<v Speaker 3>and so I think think that we have had people

0:42:01.920 --> 0:42:04.560
<v Speaker 3>come in that have areas of opportunity that work out

0:42:04.600 --> 0:42:06.520
<v Speaker 3>long term. But I don't think we've ever had the

0:42:06.560 --> 0:42:09.040
<v Speaker 3>sense of, oh, it's not the right fit. I think

0:42:09.040 --> 0:42:11.160
<v Speaker 3>it's just that, oh, there's some development that can happen here,

0:42:11.160 --> 0:42:13.800
<v Speaker 3>and there's some learning thing can happen here. When it's

0:42:13.880 --> 0:42:16.640
<v Speaker 3>not the right fit. It's a pretty cut and dry conversation,

0:42:17.000 --> 0:42:18.919
<v Speaker 3>and that's where it can really go off the deep

0:42:19.040 --> 0:42:22.960
<v Speaker 3>end personally, and I've experienced that a number of times.

0:42:23.480 --> 0:42:26.400
<v Speaker 1>Yeah, it's so interesting. It's really interesting to hear you

0:42:26.480 --> 0:42:29.719
<v Speaker 1>talk through this. You know, the majority of my professional

0:42:29.719 --> 0:42:33.000
<v Speaker 1>career has been working in politics, and there's this sense

0:42:33.040 --> 0:42:35.960
<v Speaker 1>that I think because we are brought to the work

0:42:36.000 --> 0:42:39.839
<v Speaker 1>emotionally or not emotionally, but values based, it's a sort

0:42:39.840 --> 0:42:41.680
<v Speaker 1>of an extension. We're working on an extension of what

0:42:41.719 --> 0:42:45.799
<v Speaker 1>we believe in that it's so personal that there's also

0:42:45.840 --> 0:42:48.960
<v Speaker 1>the sense that you can't fire anybody. And I actually

0:42:48.960 --> 0:42:52.960
<v Speaker 1>think a big part of the dysfunction of politics is

0:42:53.000 --> 0:42:56.720
<v Speaker 1>that you can't fire people because it would be perceived

0:42:56.760 --> 0:43:00.279
<v Speaker 1>as rejecting them personally. And so I actually have like

0:43:00.480 --> 0:43:04.520
<v Speaker 1>no insight into how to run a corporate environment. And

0:43:04.719 --> 0:43:06.120
<v Speaker 1>my sister and I were sort of like coming up

0:43:06.160 --> 0:43:08.200
<v Speaker 1>at the same time, like She was very corporate and

0:43:08.200 --> 0:43:10.160
<v Speaker 1>I was working in politics, and she'd be like, Oh,

0:43:10.200 --> 0:43:11.560
<v Speaker 1>I had to fire someone again today, And I.

0:43:11.480 --> 0:43:12.280
<v Speaker 2>Was like, you can't.

0:43:12.719 --> 0:43:18.400
<v Speaker 4>Did they steal? Like did they murder your first board?

0:43:19.200 --> 0:43:21.920
<v Speaker 4>Like I thought that was the bar of firing somebody.

0:43:21.920 --> 0:43:25.040
<v Speaker 4>I just I had no sense of it. So I

0:43:25.120 --> 0:43:27.120
<v Speaker 4>see how it can actually be much healthier.

0:43:27.520 --> 0:43:31.799
<v Speaker 3>It's necessary, and the best leaders, your sister is one

0:43:31.840 --> 0:43:34.919
<v Speaker 3>of them. The best leaders can do it, and they'll

0:43:34.920 --> 0:43:39.280
<v Speaker 3>do it quickly, and they'll do it unemotionally. It's pretty

0:43:39.280 --> 0:43:44.160
<v Speaker 3>cut and dry, and we just have to shield ourselves

0:43:44.200 --> 0:43:46.799
<v Speaker 3>as much as possible emotionally because I can recognize when

0:43:46.800 --> 0:43:51.480
<v Speaker 3>it's coming from someone's own baggage and it's not about me.

0:43:51.560 --> 0:43:53.600
<v Speaker 3>They're just sort of projecting onto me. But it's such

0:43:53.640 --> 0:43:56.680
<v Speaker 3>a bummer because you know, it's disappointing. Like I said,

0:43:56.719 --> 0:43:59.040
<v Speaker 3>we're hiring people that I like personally, and I've had

0:43:59.040 --> 0:44:01.440
<v Speaker 3>to let people go that I like a lot personally

0:44:01.719 --> 0:44:04.080
<v Speaker 3>but aren't the right fit for what we're building. And ultimately,

0:44:04.080 --> 0:44:07.000
<v Speaker 3>I'm a steward of Argent, and like, I have to

0:44:07.040 --> 0:44:09.440
<v Speaker 3>protect the company. That's my job and people have to

0:44:09.520 --> 0:44:11.800
<v Speaker 3>recognize that as well. And I have to protect the

0:44:11.840 --> 0:44:14.600
<v Speaker 3>people on the team that are delivering. I want to

0:44:14.640 --> 0:44:17.800
<v Speaker 3>also mention I think that it works out for both parties.

0:44:18.200 --> 0:44:21.360
<v Speaker 3>So I've seen people that do react really negatively, but

0:44:21.400 --> 0:44:23.560
<v Speaker 3>then they land on their feet elsewhere and somewhere that

0:44:23.680 --> 0:44:25.920
<v Speaker 3>is the right fit. So I don't think we are

0:44:26.040 --> 0:44:28.640
<v Speaker 3>for everyone. Like I don't think we're perfect either, and

0:44:28.680 --> 0:44:31.640
<v Speaker 3>I have learned from every instance where it hasn't worked

0:44:31.680 --> 0:44:34.560
<v Speaker 3>out because I'm definitely not perfect. I think we hold

0:44:34.880 --> 0:44:38.680
<v Speaker 3>women to such an impossibly high standard. With all of

0:44:38.719 --> 0:44:42.800
<v Speaker 3>that said, you just can't hold something like keep someone

0:44:43.200 --> 0:44:46.560
<v Speaker 3>that's not working, and you want to make sure that

0:44:47.040 --> 0:44:50.920
<v Speaker 3>you have perspective that where they land afterwards is going

0:44:50.960 --> 0:44:52.040
<v Speaker 3>to be a better fit for them.

0:44:52.160 --> 0:44:55.560
<v Speaker 2>You know, it always works out. It totally okay.

0:44:55.600 --> 0:44:58.479
<v Speaker 1>Well, this leads me into the team that you've built

0:44:58.480 --> 0:45:01.520
<v Speaker 1>as a whole, because that now also includes it's your husband.

0:45:01.760 --> 0:45:03.560
<v Speaker 2>Have you considered firing him? Never?

0:45:04.440 --> 0:45:07.000
<v Speaker 3>Oh my goodness, I'm like, please never leave us. I

0:45:07.040 --> 0:45:10.680
<v Speaker 3>was actually complimenting him this morning. We are opposites. We

0:45:10.760 --> 0:45:14.120
<v Speaker 3>took a personality test. This was something we took at

0:45:14.120 --> 0:45:15.839
<v Speaker 3>Cisco that I loved so much that we now do

0:45:15.840 --> 0:45:18.200
<v Speaker 3>it at Argent every year. And it's so good for

0:45:18.239 --> 0:45:20.560
<v Speaker 3>team building because we learned how we all like tick

0:45:20.640 --> 0:45:23.520
<v Speaker 3>and operate and communicate. And he and I took it

0:45:23.560 --> 0:45:27.520
<v Speaker 3>and we're like exact opposites, which I think I knew,

0:45:27.640 --> 0:45:30.239
<v Speaker 3>but to see it in black and white like that,

0:45:30.280 --> 0:45:33.440
<v Speaker 3>it was like pretty fun. But the beauty of it

0:45:33.480 --> 0:45:36.320
<v Speaker 3>is that I trust him completely and in our personal lives,

0:45:36.360 --> 0:45:39.600
<v Speaker 3>like he I know that he's going to take care

0:45:39.640 --> 0:45:41.239
<v Speaker 3>of things and do things and I don't even have

0:45:41.239 --> 0:45:43.359
<v Speaker 3>to think about it, and he doesn't stress about things

0:45:43.360 --> 0:45:46.000
<v Speaker 3>that I stress about, and vice versa. So like we're

0:45:46.040 --> 0:45:49.120
<v Speaker 3>just a really good balance. And for him to step

0:45:49.160 --> 0:45:54.160
<v Speaker 3>in professionally, that didn't happen until twenty nineteen. I launched

0:45:54.280 --> 0:45:56.800
<v Speaker 3>Argent in twenty sixteen. I started working at twenty fifteen.

0:45:58.000 --> 0:46:01.160
<v Speaker 3>I was looking for a mark. I was looking for

0:46:01.239 --> 0:46:03.520
<v Speaker 3>someone that has that CMO skill set, and I was

0:46:03.600 --> 0:46:07.000
<v Speaker 3>living with that person, but I was I was not

0:46:07.320 --> 0:46:11.120
<v Speaker 3>using Dave on the business because I needed an outlet,

0:46:11.120 --> 0:46:13.759
<v Speaker 3>and he was my outlet those first few years. And

0:46:13.840 --> 0:46:16.320
<v Speaker 3>so we got to this point where I'd been looking

0:46:16.320 --> 0:46:19.680
<v Speaker 3>for this role for a long time. I think it's

0:46:19.680 --> 0:46:23.160
<v Speaker 3>actually one of the hardest roles to fill, and he

0:46:23.600 --> 0:46:27.040
<v Speaker 3>slowly started taking you just slowly started like dipping his

0:46:27.120 --> 0:46:28.640
<v Speaker 3>toe and doing some of the work, and it was

0:46:28.680 --> 0:46:29.880
<v Speaker 3>obvious that he was the perfect fit.

0:46:29.920 --> 0:46:31.360
<v Speaker 2>I mean, he has the perfect background.

0:46:31.440 --> 0:46:35.560
<v Speaker 3>He has worked across electronic arts, Apple, Adidas, you know,

0:46:35.800 --> 0:46:38.319
<v Speaker 3>just McDonald's. He gets such a cool resume, such a

0:46:38.320 --> 0:46:41.840
<v Speaker 3>cool skill set, and yeah, he started in twenty nineteen

0:46:42.040 --> 0:46:44.840
<v Speaker 3>and it's been a wild ride because two kids have

0:46:44.880 --> 0:46:46.840
<v Speaker 3>also come, you know, along with that.

0:46:46.960 --> 0:46:48.360
<v Speaker 2>But it's it's perfect.

0:46:48.640 --> 0:46:52.200
<v Speaker 1>Do you guys have boundaries for keeping the professional and personal?

0:46:52.480 --> 0:46:54.319
<v Speaker 1>No boundaries perfect right now?

0:46:54.640 --> 0:46:58.759
<v Speaker 3>If you need to know anything about mindfulness and like

0:46:58.840 --> 0:47:01.959
<v Speaker 3>taking care of yourself and boundaries, I'm not your gal.

0:47:02.120 --> 0:47:05.080
<v Speaker 2>Okay, great, well I'm not either. I would even not

0:47:05.200 --> 0:47:08.760
<v Speaker 2>questions to ask. I think, I do think and people

0:47:08.760 --> 0:47:09.239
<v Speaker 2>talk about this.

0:47:09.320 --> 0:47:11.879
<v Speaker 3>It becomes really fluid when you start something because it

0:47:11.920 --> 0:47:15.240
<v Speaker 3>is fun. Like what I'm doing is really fun. So stressful,

0:47:15.400 --> 0:47:18.160
<v Speaker 3>there's so many times we're like, oh, like you know,

0:47:18.280 --> 0:47:21.600
<v Speaker 3>you think about quitting, like that's just the name of

0:47:21.600 --> 0:47:23.640
<v Speaker 3>the game. But at the end of the day, like

0:47:23.680 --> 0:47:26.759
<v Speaker 3>I'm always thinking about urgent and that's the beautiful thing

0:47:26.800 --> 0:47:28.360
<v Speaker 3>about it. But I have flexibility that I can go

0:47:28.400 --> 0:47:30.360
<v Speaker 3>pick my kids up at four thirty or even I

0:47:30.400 --> 0:47:33.520
<v Speaker 3>can go, you know, do something random on a Friday.

0:47:33.920 --> 0:47:36.440
<v Speaker 3>So it's it works for us. It's all very blended.

0:47:39.640 --> 0:47:41.800
<v Speaker 1>We're going to take a short break for some ads.

0:47:46.280 --> 0:47:49.600
<v Speaker 1>Now back to the show. When I looked at you know,

0:47:49.640 --> 0:47:53.040
<v Speaker 1>I look at your product of like suiting, work where office,

0:47:53.360 --> 0:47:55.880
<v Speaker 1>and I look at the timeline of starting in twenty sixteen,

0:47:56.360 --> 0:47:58.440
<v Speaker 1>I think I intellectually knew there must have been like

0:47:58.520 --> 0:48:00.600
<v Speaker 1>kind of a dip around COVID. But then I went

0:48:00.640 --> 0:48:02.880
<v Speaker 1>back to listen to interviews that you've done, and you

0:48:02.920 --> 0:48:07.600
<v Speaker 1>did a big podcast in twenty twenty, right before the

0:48:07.640 --> 0:48:10.960
<v Speaker 1>pandemic hit, and the punchline, like the kind of launching

0:48:10.960 --> 0:48:14.759
<v Speaker 1>pad of that podcast was we've never really you look

0:48:14.800 --> 0:48:18.319
<v Speaker 1>so uncomfortable right now. You've never really marketed, and we're

0:48:18.360 --> 0:48:20.960
<v Speaker 1>about to do a big marketing push.

0:48:21.280 --> 0:48:23.239
<v Speaker 2>And I felt it.

0:48:24.400 --> 0:48:28.840
<v Speaker 1>I was like, if she only knows what's coming, Oh yeah, okay,

0:48:28.920 --> 0:48:29.960
<v Speaker 1>so talk us through this.

0:48:30.960 --> 0:48:34.719
<v Speaker 3>So I am a slow and methodical person, and I

0:48:34.760 --> 0:48:38.400
<v Speaker 3>think building a company in apparel takes about seven years

0:48:38.440 --> 0:48:40.880
<v Speaker 3>to strike it all right. So it's like you're iterating

0:48:40.880 --> 0:48:46.960
<v Speaker 3>on product, photography, visuals, team, all the things and we

0:48:46.960 --> 0:48:49.279
<v Speaker 3>were on a more accelerated path, but I was always

0:48:49.280 --> 0:48:52.640
<v Speaker 3>a little bit slower to market. We got to twenty

0:48:52.680 --> 0:48:55.560
<v Speaker 3>twenty and it was like it was a time where

0:48:55.600 --> 0:48:57.799
<v Speaker 3>everyone was like gang bust. I don't know if you

0:48:57.840 --> 0:49:00.480
<v Speaker 3>remember this, but early twenty twenty and he was doing

0:49:00.520 --> 0:49:02.719
<v Speaker 3>great the economy of striving like it was a good time.

0:49:02.760 --> 0:49:05.560
<v Speaker 2>Honestly. I had a third baby in February of twenty twenty.

0:49:05.600 --> 0:49:06.480
<v Speaker 2>I don't remember much.

0:49:06.680 --> 0:49:10.840
<v Speaker 3>Oh, okay, May twenty twenty, but anyway, we were just

0:49:10.880 --> 0:49:13.120
<v Speaker 3>all of our metrics they were excellent, like we were

0:49:13.360 --> 0:49:15.600
<v Speaker 3>ready and we were going. And then eight and a

0:49:15.600 --> 0:49:19.560
<v Speaker 3>half months pregnant, March thirteenth, and the world shuts down

0:49:20.400 --> 0:49:23.440
<v Speaker 3>and everyone was writing emails like in two weeks we'll reopen,

0:49:23.600 --> 0:49:25.160
<v Speaker 3>and Dave and I had to have some really hard

0:49:25.160 --> 0:49:27.760
<v Speaker 3>conversations because I was thinking I was going on maternity

0:49:27.880 --> 0:49:29.319
<v Speaker 3>when I'm going to have like a proper break because

0:49:29.320 --> 0:49:31.840
<v Speaker 3>we had a nice team in place, and instead it

0:49:31.920 --> 0:49:35.160
<v Speaker 3>was like what's about to happen and how aggressive do

0:49:35.200 --> 0:49:36.399
<v Speaker 3>we want to be with it?

0:49:37.160 --> 0:49:38.799
<v Speaker 2>And it ranged from.

0:49:39.000 --> 0:49:44.200
<v Speaker 3>Do we quit to do we furlough the team, layoff

0:49:44.239 --> 0:49:47.120
<v Speaker 3>some team members, get out of all of our leases,

0:49:47.160 --> 0:49:49.200
<v Speaker 3>we had four stores at the time in an office,

0:49:50.040 --> 0:49:53.080
<v Speaker 3>and we went with that option, with the choice of

0:49:53.239 --> 0:49:57.920
<v Speaker 3>trying to survive and just gut it out, and it

0:49:58.080 --> 0:50:02.399
<v Speaker 3>ended up really working on our favor because we made

0:50:02.400 --> 0:50:04.680
<v Speaker 3>that choice when no one else saw what was coming,

0:50:05.160 --> 0:50:07.160
<v Speaker 3>and so it gave us a two week head start

0:50:07.200 --> 0:50:09.520
<v Speaker 3>and we got out of our leases, which allowed us

0:50:09.560 --> 0:50:13.400
<v Speaker 3>to survive. Then had a baby, which was actually a

0:50:13.480 --> 0:50:15.520
<v Speaker 3>nice escape because I had had like I had a

0:50:15.560 --> 0:50:18.799
<v Speaker 3>proper leave, but I mean a lot to unpack there

0:50:18.800 --> 0:50:20.080
<v Speaker 3>as well, because it was just the two of us

0:50:20.080 --> 0:50:21.920
<v Speaker 3>and two kids and just no help.

0:50:22.040 --> 0:50:23.960
<v Speaker 1>I'm also feeling super stressed out for you that a

0:50:24.000 --> 0:50:27.759
<v Speaker 1>newborn baby felt like a nice stressless release for you,

0:50:27.840 --> 0:50:29.640
<v Speaker 1>Like I'm concerned for your mental health care.

0:50:30.880 --> 0:50:32.279
<v Speaker 2>That's the right take a look.

0:50:32.680 --> 0:50:35.319
<v Speaker 3>But it gave me, like some joy at a time

0:50:35.360 --> 0:50:38.200
<v Speaker 3>that was so tough and brutal. And I got a

0:50:38.239 --> 0:50:41.680
<v Speaker 3>text from an investor I'll never forget there's an article

0:50:41.680 --> 0:50:44.799
<v Speaker 3>from CNN that said work where is dead forever and

0:50:44.880 --> 0:50:48.920
<v Speaker 3>she said we should talk. And I just didn't throw

0:50:48.920 --> 0:50:50.880
<v Speaker 3>on my phone, but I certainly could have. I was

0:50:50.920 --> 0:50:54.640
<v Speaker 3>so angry because it was so inconsiderate, like it lacked

0:50:54.680 --> 0:50:57.359
<v Speaker 3>such empathy for something that I've been building for such

0:50:57.360 --> 0:50:59.080
<v Speaker 3>a long time that I'd put my blood, sweat and

0:50:59.080 --> 0:51:01.920
<v Speaker 3>tears into Fast forward to now that person's like my

0:51:01.960 --> 0:51:05.680
<v Speaker 3>best friend and reposting and sharing and anyway love her.

0:51:06.160 --> 0:51:07.839
<v Speaker 3>But it was stuff like that where it was like,

0:51:07.920 --> 0:51:12.960
<v Speaker 3>I'm so focused and locked in right now on surviving

0:51:13.000 --> 0:51:16.040
<v Speaker 3>and how we're going to get there. We ended up

0:51:16.120 --> 0:51:19.600
<v Speaker 3>running a campaign in October of twenty twenty that made

0:51:19.640 --> 0:51:22.840
<v Speaker 3>our year in one day, the super Majority campaign, the

0:51:22.840 --> 0:51:26.560
<v Speaker 3>Hot Pigsuits. It went viral, billions of impressions. At the

0:51:26.560 --> 0:51:28.680
<v Speaker 3>height of the pandemic, we sold out of a hot pigsuit.

0:51:28.760 --> 0:51:33.080
<v Speaker 3>It was bananas. And behind the scenes, I'm walking around

0:51:33.200 --> 0:51:36.080
<v Speaker 3>with like a sleeping baby, you know, on my front,

0:51:36.160 --> 0:51:38.279
<v Speaker 3>and Dave's playing with a toddler somewhere, and it's like

0:51:38.320 --> 0:51:40.880
<v Speaker 3>the two of us really running this like massive campaign,

0:51:41.920 --> 0:51:44.200
<v Speaker 3>and that gave us, I think, some pep in our step,

0:51:44.480 --> 0:51:47.160
<v Speaker 3>and you know, fast forward to twenty twenty one. We

0:51:48.040 --> 0:51:51.799
<v Speaker 3>started seeing the return to certain industries, so we kind

0:51:51.800 --> 0:51:54.360
<v Speaker 3>of dressed women that were working at the White House throughout.

0:51:54.840 --> 0:51:58.880
<v Speaker 3>We then see, you know, some lawyers around that start

0:51:58.920 --> 0:52:00.960
<v Speaker 3>to return, and we just started seeing parts of the

0:52:01.000 --> 0:52:05.520
<v Speaker 3>country start to return. And so the beauty of COVID

0:52:05.760 --> 0:52:09.640
<v Speaker 3>is it it allowed us to step back and really

0:52:09.719 --> 0:52:13.040
<v Speaker 3>really restrategize on everything, and take all of our key

0:52:13.160 --> 0:52:17.120
<v Speaker 3>early learnings and apply them all at the same time

0:52:17.280 --> 0:52:19.319
<v Speaker 3>and just come out swinging. So in the fall of

0:52:19.320 --> 0:52:22.600
<v Speaker 3>twenty twenty two, I bet the farm on the return

0:52:22.640 --> 0:52:25.400
<v Speaker 3>to the category delayed consumerism. Women are going back to

0:52:25.400 --> 0:52:27.919
<v Speaker 3>the office. They haven't shopped for this in a long time.

0:52:28.000 --> 0:52:31.080
<v Speaker 3>Bodies have changed. The list is long, and that proved

0:52:31.080 --> 0:52:34.840
<v Speaker 3>to be true. And on the heels of that, I've then,

0:52:35.000 --> 0:52:40.000
<v Speaker 3>you know, raised some money and the rest is really

0:52:40.080 --> 0:52:41.800
<v Speaker 3>I mean, now we're just scaling and we've been trying

0:52:41.800 --> 0:52:43.440
<v Speaker 3>to catch up with demand and we're finally in a

0:52:43.440 --> 0:52:45.520
<v Speaker 3>position where I feel like we're slightly ahead of it.

0:52:45.640 --> 0:52:48.680
<v Speaker 3>And it's been so fun and it's been the opposite

0:52:48.680 --> 0:52:51.520
<v Speaker 3>experience of what COVID has and we're executing in a

0:52:51.520 --> 0:52:55.160
<v Speaker 3>different place and the competitive landscapes wiped out. There's a

0:52:55.200 --> 0:52:57.480
<v Speaker 3>lot of upside in COVID for us, but I'm sure

0:52:57.520 --> 0:52:59.040
<v Speaker 3>there's still a lot of trauma for me to unpackage.

0:52:59.080 --> 0:53:01.560
<v Speaker 2>I'n't dealt with, you know, someday will.

0:53:01.680 --> 0:53:06.120
<v Speaker 1>All of us that time at home with the kids. Yes, really,

0:53:06.520 --> 0:53:07.680
<v Speaker 1>so where do you think you're going?

0:53:08.320 --> 0:53:12.799
<v Speaker 3>So the vision of Argent is to provide tools and

0:53:12.840 --> 0:53:16.480
<v Speaker 3>resources to women to allow them to optimally navigate their career,

0:53:16.800 --> 0:53:21.839
<v Speaker 3>to remove barriers for women. And I think that for us,

0:53:21.920 --> 0:53:24.840
<v Speaker 3>our goal is to be the work where authority but

0:53:25.000 --> 0:53:28.960
<v Speaker 3>also to really own the office because nobody does. And

0:53:28.960 --> 0:53:31.120
<v Speaker 3>it's the thing that excites me the most in the

0:53:31.120 --> 0:53:35.759
<v Speaker 3>world learning women's stories, connecting them, bringing men into the

0:53:35.800 --> 0:53:39.480
<v Speaker 3>conversation in a meaningful and significant way. And so I

0:53:39.480 --> 0:53:42.160
<v Speaker 3>think for me, I want Argent to be synonymous with

0:53:42.640 --> 0:53:46.560
<v Speaker 3>working women, I mean just incredible women and reframing how

0:53:46.600 --> 0:53:49.439
<v Speaker 3>we think about what society looks like and having women

0:53:49.520 --> 0:53:54.160
<v Speaker 3>represented at all levels, and also reshaping how we talk

0:53:54.200 --> 0:53:56.760
<v Speaker 3>about moms because that's the hardest job in the world,

0:53:57.400 --> 0:54:00.520
<v Speaker 3>and so how do we establish some form of flexility

0:54:00.640 --> 0:54:03.680
<v Speaker 3>that supports them in those dark early days you know

0:54:04.360 --> 0:54:06.960
<v Speaker 3>that can be really demanding, and then also allows them

0:54:07.000 --> 0:54:08.640
<v Speaker 3>to put mom on their resume and then go back

0:54:08.640 --> 0:54:10.520
<v Speaker 3>into the workforce and speak with authority to the skill

0:54:10.560 --> 0:54:12.560
<v Speaker 3>set that they've taken from being a mom.

0:54:13.040 --> 0:54:14.480
<v Speaker 2>Yeah, I feel very strongly about that.

0:54:15.200 --> 0:54:17.239
<v Speaker 1>What is one thing that you look back and at

0:54:17.280 --> 0:54:19.560
<v Speaker 1>the time you thought, oh my god, this is the

0:54:19.600 --> 0:54:21.200
<v Speaker 1>worst thing that's ever happened to me. I'm not going

0:54:21.200 --> 0:54:23.239
<v Speaker 1>to make it out of this, and now in retrospect,

0:54:23.360 --> 0:54:25.439
<v Speaker 1>you see it as having really positioned you to where

0:54:25.440 --> 0:54:25.919
<v Speaker 1>you are now.

0:54:26.800 --> 0:54:27.560
<v Speaker 2>I mean, COVID.

0:54:27.640 --> 0:54:29.520
<v Speaker 3>I hate to answer with COVID since we just talked

0:54:29.520 --> 0:54:33.080
<v Speaker 3>about it, but in what scenario was I thinking, Oh wow?

0:54:33.120 --> 0:54:35.120
<v Speaker 3>And then there'll be that day where nobody goes to

0:54:35.200 --> 0:54:39.040
<v Speaker 3>an office, So you're like constantly assessing risk and you've

0:54:39.080 --> 0:54:42.160
<v Speaker 3>got your risk mitigation plan, whether it's formal or informal.

0:54:42.840 --> 0:54:45.960
<v Speaker 3>But my job is to ensure that no decision is fatal,

0:54:46.719 --> 0:54:50.040
<v Speaker 3>and so I'm always like hedging our bets. And so

0:54:50.120 --> 0:54:52.759
<v Speaker 3>I think the second it was obvious that women weren't

0:54:52.800 --> 0:54:54.719
<v Speaker 3>going to be going back into offices and who knew

0:54:54.719 --> 0:54:56.359
<v Speaker 3>when they'd be returning was a.

0:54:56.320 --> 0:54:57.600
<v Speaker 2>Pretty like a fuck moment.

0:54:58.000 --> 0:55:01.200
<v Speaker 3>And then getting past that, I mean, just the entire

0:55:01.560 --> 0:55:04.280
<v Speaker 3>that's a very stark example that does not happen for everyone,

0:55:04.320 --> 0:55:07.640
<v Speaker 3>but that exists in everyone's journey. There are moments where

0:55:07.640 --> 0:55:09.680
<v Speaker 3>you're like I just need to go watch Netflix, or

0:55:09.719 --> 0:55:11.680
<v Speaker 3>like I just don't want to fight through this. This

0:55:11.760 --> 0:55:16.440
<v Speaker 3>is so it's such a hard it's such a hard thing.

0:55:16.560 --> 0:55:17.880
<v Speaker 2>It's impossible to articulate.

0:55:17.920 --> 0:55:19.560
<v Speaker 3>And there are just those days or those weeks where

0:55:19.600 --> 0:55:22.840
<v Speaker 3>everything seems to be no everything like you just everything's

0:55:22.880 --> 0:55:25.799
<v Speaker 3>going against you, and you kind of learn how to

0:55:25.880 --> 0:55:29.040
<v Speaker 3>like navigate that over time and just allow it to

0:55:29.160 --> 0:55:31.680
<v Speaker 3>happen and just sort of take a back seat when

0:55:31.719 --> 0:55:33.759
<v Speaker 3>you need to, and then when things are going your

0:55:33.760 --> 0:55:35.800
<v Speaker 3>way to lean in all you know completely.

0:55:36.560 --> 0:55:37.359
<v Speaker 2>But it really all.

0:55:37.280 --> 0:55:40.200
<v Speaker 3>Goes back to the fact that Argent has to exist, period,

0:55:40.239 --> 0:55:42.200
<v Speaker 3>and I'll do anything to make that happen. And because

0:55:42.200 --> 0:55:44.759
<v Speaker 3>I feel that way, there's really like nothing that I'll

0:55:44.800 --> 0:55:46.640
<v Speaker 3>allow to take us out of the game.

0:55:46.880 --> 0:55:50.640
<v Speaker 2>I believe it. I believe it. Well, thank you, Sally,

0:55:50.800 --> 0:55:53.000
<v Speaker 2>thanks for having me. This is so fun, so fun.

0:55:55.880 --> 0:55:59.279
<v Speaker 1>Sally is still building her Powersuit empire and lives in

0:55:59.320 --> 0:56:02.359
<v Speaker 1>New York with her family. Be sure to shop all

0:56:02.400 --> 0:56:06.960
<v Speaker 1>the amazing Argent suits at argentwork dot com. Thanks for

0:56:07.040 --> 0:56:10.759
<v Speaker 1>listening to this candid convo episode of she Pivots. Check

0:56:10.880 --> 0:56:14.880
<v Speaker 1>back in weekly for more conversations with inspiring women. To

0:56:15.040 --> 0:56:17.919
<v Speaker 1>learn more about our guests, follow us on Instagram at

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<v Speaker 1>she Pivots. The podcast. Leave us a rating and comment

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<v Speaker 1>if you enjoyed this episode to help others learn about it.

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<v Speaker 1>Talk to you next week, Hey listeners, Before we close

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<v Speaker 1>out this episode, I just wanted to pop in and

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<v Speaker 1>let you know that, on top of having the pleasure

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<v Speaker 1>of interviewing Sally, I'm also a proud investor in Argent.

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<v Speaker 2>As I interview and meet people through.

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<v Speaker 5>She Pivots, I've been lucky enough to get involved with

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<v Speaker 5>a few of our guests and their brands, and Sally

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<v Speaker 5>and Argent being one of them. I'm so proud that

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<v Speaker 5>I'm able to invest in these incredible women own brands,

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<v Speaker 5>and I'm excited to continue to do my small part

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<v Speaker 5>in helping these women embrace their pivots. It's all for now,

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<v Speaker 5>Talk to you next week. Special thanks to the She

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<v Speaker 5>Pivots team, Executive producer Emily Edaveelosi, Associate producer and social

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<v Speaker 5>media connoisseur Hannah Cousins, Research director Christine Dickinson, Events and

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<v Speaker 5>logistics coordinator Madeline Sonovic, and audio editor and mixer Nina Pollock.

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<v Speaker 1>I endorse Cheap Presents