WEBVTT - The World Is Getting Better (Really)

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<v Speaker 1>Pushkin.

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<v Speaker 2>Here are three statements that are all true. Statement number one,

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<v Speaker 2>the world is awful. This one is pretty self explanatory,

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<v Speaker 2>no need to dwell. Statement number two, the world is

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<v Speaker 2>better than it used to be. This one, in my experience,

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<v Speaker 2>tends to generate pushback that ranges from mild skepticism to

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<v Speaker 2>outright hostility. And yet along many dimensions, it is clearly true.

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<v Speaker 2>You know, just in the past few decades, the infant

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<v Speaker 2>mortality rate around the world has fallen by a lot,

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<v Speaker 2>as has the share of people living in extreme poverty.

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<v Speaker 2>Literacy rates are going up around the world. Lots of

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<v Speaker 2>things are getting better, so that is statement number two.

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<v Speaker 2>And then finally statement three, the world can be better.

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<v Speaker 2>The world can be better than it is now. This

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<v Speaker 2>one I find when I say it, people will sort

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<v Speaker 2>of go along with it.

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<v Speaker 1>But without conviction.

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<v Speaker 2>Right like, maybe theoretically the world can be better, but

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<v Speaker 2>they don't really believe it. And yet, as list item

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<v Speaker 2>number two reminds us, the world is better than it

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<v Speaker 2>used to be in many ways, it's true. The world

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<v Speaker 2>really can get better. I'm Jacob Goldstein, and this is

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<v Speaker 2>what's your problem. My guest today is Hannah Ritchie. Hannah

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<v Speaker 2>is a data scientist and the deputy editor of Our

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<v Speaker 2>World in Data, which is an amazing online publication home

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<v Speaker 2>of many great graphs about the world. And Hannah is

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<v Speaker 2>also the author of the relatively new book Not the

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<v Speaker 2>End of the World, How we Can be the First

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<v Speaker 2>generation to build a sustainable planet. The book uses that

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<v Speaker 2>three part framework I just talked about. Things are bad,

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<v Speaker 2>things are better than they used to be, things can

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<v Speaker 2>be better than they are now, and it presents a

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<v Speaker 2>fact based, non moralistic set of approaches to solving some

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<v Speaker 2>of the world's big problems. In our conversation, Hannah and

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<v Speaker 2>I wound up focusing on food, focusing on the way

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<v Speaker 2>we eat, because the way we eat is really tied

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<v Speaker 2>up with a lot of the big problems that Hannah

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<v Speaker 2>focuses on in the book, deforestation, biodiversity loss, and of

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<v Speaker 2>course climate change. But to start, I asked her about

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<v Speaker 2>part two of her framework, that idea that the world

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<v Speaker 2>is better than it used to be. In particular, I

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<v Speaker 2>was curious why she thinks that idea generates so much pushback.

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<v Speaker 2>It's interesting because when you say, when I say, in

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<v Speaker 2>my experience, the world is much better than it used

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<v Speaker 2>to be, people don't believe me, or they get mad,

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<v Speaker 2>which is interesting.

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<v Speaker 1>Has that been your experience at all?

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<v Speaker 3>Yeah, I think, I mean, I think the key thing

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<v Speaker 3>about this framework is that you really need to be

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<v Speaker 3>able to hold all feevings in your head at the

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<v Speaker 3>same time. I think naturally, it's just very difficult for

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<v Speaker 3>us to do. I think as soon as anyone says

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<v Speaker 3>anything positive, our mind automatically goes to the negative. Right,

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<v Speaker 3>So if I say we've made amazing progress on reducing

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<v Speaker 3>global hunger, your automatic reaction is to go to, well, yeah,

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<v Speaker 3>but there's still eight hundred million people that are hungry,

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<v Speaker 3>which is also absolutely true, right, But there is this

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<v Speaker 3>pool in us, and it's definitely had that reaction from

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<v Speaker 3>the book, that there is this gut reaction of wanting

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<v Speaker 3>to counter it with the kind of almost cynical or

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<v Speaker 3>protective kind of blanket of well, we shouldn't be complacent

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<v Speaker 3>about this because we've still got a massive problem.

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<v Speaker 1>Sometimes it goes even farther than that.

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<v Speaker 2>I mean, that is certainly true, and that is more

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<v Speaker 2>easy to understand, right, because as you say, one shouldn't

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<v Speaker 2>be complace, one shouldn't just live here comfortably in the

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<v Speaker 2>developed world and say Oh, everything's great, but people don't

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<v Speaker 2>even want to believe that things are good here relative

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<v Speaker 2>to one hundred years ago. And that one is a

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<v Speaker 2>little bit harder to understand, Like why do you think

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<v Speaker 2>people don't believe that things are better than they were

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<v Speaker 2>one hundred years ago?

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<v Speaker 3>Say, I mean, I think one thing is that we

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<v Speaker 3>just don't look at data.

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<v Speaker 1>Right.

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<v Speaker 3>You can only see this through data. Right, You're never

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<v Speaker 3>going to get this in the news because the news

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<v Speaker 3>covers what's happened in the last hour in the world.

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<v Speaker 3>So is an event, right, it's an event that can

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<v Speaker 3>make a headline. It's a natural disaster, it's a war,

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<v Speaker 3>it's a murder, it's a really, really bad event, which

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<v Speaker 3>is one of the reasons why the news skews negative,

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<v Speaker 3>whereas a lot of the progress we've made, you know,

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<v Speaker 3>there's no headline really you can run because it happens gradually,

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<v Speaker 3>day after day after day after day.

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<v Speaker 2>It's not a headline story that globally, infant mortality has

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<v Speaker 2>fallen a huge amount in the last thirty years, even

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<v Speaker 2>though in terms of human welfare it's one of the

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<v Speaker 2>most important things that happened this century so far.

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<v Speaker 3>Right, Yeah, and I think that's true for like most

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<v Speaker 3>of our progress stories that they happen incrementally over time,

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<v Speaker 3>but when you add that up over decades, you just

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<v Speaker 3>have this like profound change that's happened in the world.

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<v Speaker 3>And I think because it's just out of pace with

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<v Speaker 3>the news cycle, we just don't get it right. We

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<v Speaker 3>just don't see it. Especially in rich countries in the world.

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<v Speaker 3>We often have this patronizing perception that the rest of

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<v Speaker 3>the world has stagnated or hasn't moved forward, right, So

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<v Speaker 3>we think, okay, things might be okay where I am,

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<v Speaker 3>but you know, countries in Africa or countries in Asia,

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<v Speaker 3>they're just as poor and bad off as they were

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<v Speaker 3>fifty years ago, when actually they are. Child mortality rates

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<v Speaker 3>have fallen, more kids are getting vaccinated, hungered down, poverties down.

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<v Speaker 3>So I think we have this perception that many countries

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<v Speaker 3>in the world are stuck where they were fifty years ago,

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<v Speaker 3>and that's just not true. And it's because we often

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<v Speaker 3>again don't see these stories. And the news they're either

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<v Speaker 3>our news in the US or Europe, is very US

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<v Speaker 3>or Europe orientated, and the stuff we hear from other

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<v Speaker 3>parts of the world again attend to be these negative stories.

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<v Speaker 2>So the book, the book does talk about a lot

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<v Speaker 2>of stuff that's wrong, right.

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<v Speaker 1>The book is certainly not.

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<v Speaker 2>Pollyanna ish, I would say, but it approaches it with

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<v Speaker 2>a sort of practical like, let's figure out how to

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<v Speaker 2>solve this framework, and you step through most of the

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<v Speaker 2>big things that seem terribly wrong, or many of the

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<v Speaker 2>big things that seem terribly wrong climate change, over fishing, deforestation,

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<v Speaker 2>et cetera. I want to talk at some length about

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<v Speaker 2>one chapter in particular, because, as you say in the book,

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<v Speaker 2>it's sort of a nexus. It's a subject that touches

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<v Speaker 2>on all of these other subjects, really, and that is

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<v Speaker 2>food in part I mean, you know, obviously climate change

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<v Speaker 2>is the other one that is sort of this grand thing.

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<v Speaker 1>But food is.

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<v Speaker 2>Very important and very underdiscussed in the context of climate change. Right,

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<v Speaker 2>So let's talk about food at some length.

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<v Speaker 1>And let's start.

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<v Speaker 2>Let's use that framework that you use more generally with

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<v Speaker 2>the world is much better than it used to be

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<v Speaker 2>in many ways. The world is still bad in many ways,

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<v Speaker 2>and the world can be better. Let's apply that to food.

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<v Speaker 2>So how is food much better than it used to be?

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<v Speaker 3>So when you look at it through a human hunger lens.

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<v Speaker 3>So today around just under ten percent of the world

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<v Speaker 3>are sto go hungry, which means they just don't get

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<v Speaker 3>enough calories to eat. So that's around eight hundred million people.

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<v Speaker 1>That's the still very bad piece.

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<v Speaker 3>This is still very bad piece. But if you were

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<v Speaker 3>to go back a century, you know, the share of

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<v Speaker 3>the world that go hungry was way higher than it was.

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<v Speaker 2>Is there are there credible estimates for what it was

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<v Speaker 2>one hundred years ago.

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<v Speaker 3>The long term data on this is more shaky, i'd say,

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<v Speaker 3>but you're definitely talking about in most regions well over

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<v Speaker 3>a third if not more, people were not getting enough calories.

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<v Speaker 2>To eat, well over a third as opposed to ten percent.

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<v Speaker 2>So that is improvement. I mean, what if you go back,

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<v Speaker 2>if you go back two hundred years, what is the

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<v Speaker 2>rough estimate of what percentage of people on earth were

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<v Speaker 2>not getting enough to eat?

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<v Speaker 3>I mean, I'd say probably even higher still, and I'd

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<v Speaker 3>say most of the improvements in food and agricultural productivity

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<v Speaker 3>have came really in the last century, but in particular

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<v Speaker 3>in the last fifty years. So I think if you

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<v Speaker 3>were to look at hunger rates a century ago or

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<v Speaker 3>two centuries ago, they'd all be very very high. And

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<v Speaker 3>again i'd say estimates are fuzzy, but you'd say at

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<v Speaker 3>least well over a third, if not over half, of

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<v Speaker 3>people weren't getting.

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<v Speaker 2>Enough, yeah, as compared to today where it's something like

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<v Speaker 2>ninety percent of people are getting enough food to eat.

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<v Speaker 2>So I mean, obviously there are a few key breakthroughs

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<v Speaker 2>in like getting more food per acre of land per

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<v Speaker 2>unit of land, right, nitrogen fertilizer, and then the Haberbosch process,

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<v Speaker 2>which weirdly we just talked about on the show, for

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<v Speaker 2>synthesizing nitrogen fertilizer. And then there's this other moment, a

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<v Speaker 2>later moment that you talk about in the book, which

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<v Speaker 2>is basically one guy, one of these amazing one guy

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<v Speaker 2>changes the world stories, and it's Norman Borlog. So tell

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<v Speaker 2>me about Norman Borlog.

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<v Speaker 3>So, Norman Borlog was a kind of agricultural scientist, and

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<v Speaker 3>he was basically recruited initially to go to Mexico to

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<v Speaker 3>work out how Mexicans could grow more food per unit

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<v Speaker 3>of land, so how to increase agricultural productivity or crop

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<v Speaker 3>yield in Mexico. And he came at us for a

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<v Speaker 3>genet reading lens, so trying to work out what combination

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<v Speaker 3>of crop strains might be able to produce us and

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<v Speaker 3>it was a very long process. There's a lot of

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<v Speaker 3>trial and error.

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<v Speaker 2>Right, just to be clear, right, what this is like

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<v Speaker 2>the sixties. This is not like GMO, This is pregmo, right,

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<v Speaker 2>this is just like old school Mendelian crosses, farmer hybrid

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<v Speaker 2>like that, like the old school style.

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<v Speaker 1>Yeah, old school.

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<v Speaker 3>So lots of trial and error, lots of trying a

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<v Speaker 3>crop not performing well, trying another crop not performing well,

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<v Speaker 3>and kind of got to the stage where he was

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<v Speaker 3>kind of sent out on this mission and kind of

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<v Speaker 3>left there is like, oh, well, he'll be over there

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<v Speaker 3>trying to do this. We're kind of skeptical at of work,

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<v Speaker 3>but you know, he's got a job over there. Good luck,

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<v Speaker 3>And he finally cracks it and it makes a massive

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<v Speaker 3>difference to crop yields in Mexico, talking about a large,

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<v Speaker 3>large increase. Mexico moved from being a net importer of

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<v Speaker 3>food to a net exporter of food and from there

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<v Speaker 3>this really kicked off eat what we frame as kind

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<v Speaker 3>of agricultural revolution. And he went to South Asia in

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<v Speaker 3>Pakistan and India and did the same Right, so again

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<v Speaker 3>their crop yields were extremely low during that period. There

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<v Speaker 3>was lots of concerns about especially food shortage in that region,

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<v Speaker 3>but more broadly, there was lots of concerns at the

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<v Speaker 3>time about a global food shortage, huge famines, huge levels

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<v Speaker 3>of hunger.

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<v Speaker 1>Right.

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<v Speaker 2>Well, and you talk about Paul Erlik, the famous biologist

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<v Speaker 2>who in retrospect looks quite bad, right, who wrote this

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<v Speaker 2>best selling book essentially saying, we are screwed already. It's

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<v Speaker 2>baked in. A billion people are going to starve. We

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<v Speaker 2>just got to figure out who, because there's no way

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<v Speaker 2>we can grow enough food to feed all the people who.

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<v Speaker 1>Have just been born.

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<v Speaker 3>Right, So nineteen sixty eight he comes out with this book,

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<v Speaker 3>The Population Bomb, and yes, that was his thesis. There's

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<v Speaker 3>just far too many people on the planet. We've got

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<v Speaker 3>this major global food crisis coming and many men, many

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<v Speaker 3>people are going to die from this. That didn't happen.

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<v Speaker 3>One of the reasons it didn't happen was because of

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<v Speaker 3>Norman Blorog and the Green Revolution. So we we vastly

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<v Speaker 3>underestimated how much we could increase crop yields across the world.

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<v Speaker 2>So staying for a moment on the theme of the

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<v Speaker 2>world is much better than it.

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<v Speaker 1>Used to be. One thing that I.

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<v Speaker 2>Didn't know before I read your book that I learned

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<v Speaker 2>from the book is that the world has passed peak

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<v Speaker 2>fertilizer use and has passed or almost passed peak land

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<v Speaker 2>use for agriculture, which was surprising to me and encouraging.

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<v Speaker 2>Tell me about Tell me about those facts.

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<v Speaker 3>So peak fertilizer use, I wouldn't say definitively that we're

0:12:56.436 --> 0:12:58.396
<v Speaker 3>past the peak. I think we're kind of being on

0:12:58.396 --> 0:13:01.756
<v Speaker 3>this kind of plateau. We saw really really steep rise

0:13:01.796 --> 0:13:05.196
<v Speaker 3>in global fertilizer use in the nineteen nineties and especially

0:13:05.236 --> 0:13:08.156
<v Speaker 3>the early two thousands. If you look over the last

0:13:08.836 --> 0:13:11.556
<v Speaker 3>day care, so it's kind of been leveling off, which

0:13:11.556 --> 0:13:13.836
<v Speaker 3>I think goes against people's intuitions. I think they'd think,

0:13:14.116 --> 0:13:16.156
<v Speaker 3>you know, we're just still going through the roof. We're

0:13:16.196 --> 0:13:20.756
<v Speaker 3>using far more fertilizer than ever before. But no, we

0:13:20.836 --> 0:13:23.676
<v Speaker 3>look like we're kind of stabilizing, and and part of

0:13:23.716 --> 0:13:26.076
<v Speaker 3>that is due to some cooking hunters are still in

0:13:26.076 --> 0:13:27.836
<v Speaker 3>the increase, and I actually think it's good at their

0:13:27.836 --> 0:13:29.836
<v Speaker 3>still in the increase. As you said, like one of

0:13:29.876 --> 0:13:33.276
<v Speaker 3>the key innovations that have helped to feed the world

0:13:33.356 --> 0:13:36.836
<v Speaker 3>has been the use of fertilizer, and some countries still

0:13:36.956 --> 0:13:40.516
<v Speaker 3>don't have enough, but some countries definitely overuse it and

0:13:40.556 --> 0:13:42.996
<v Speaker 3>overuse it to the point where it's just not even

0:13:43.156 --> 0:13:46.556
<v Speaker 3>cost effective for farmers to be using that much. But

0:13:46.636 --> 0:13:49.636
<v Speaker 3>over the last few decades, some countries have dramatically reduced

0:13:49.716 --> 0:13:53.796
<v Speaker 3>fertilizer use without sacrificing you old right, So fertilizer use

0:13:54.196 --> 0:13:57.916
<v Speaker 3>in Europe in particular has gone down, and yields have

0:13:58.036 --> 0:14:01.956
<v Speaker 3>either stayed the same or have continued to increase, even

0:14:01.996 --> 0:14:04.276
<v Speaker 3>in China. So China, again it looks like it's now

0:14:04.396 --> 0:14:08.316
<v Speaker 3>past peak fertilizer use. So fertilizer use and pesticide use

0:14:08.396 --> 0:14:11.476
<v Speaker 3>in China has now been fallen, and I actually think

0:14:11.476 --> 0:14:14.596
<v Speaker 3>that that could fall quite quickly. And part of the

0:14:15.676 --> 0:14:17.836
<v Speaker 3>way that China has done that has actually been through

0:14:17.996 --> 0:14:22.196
<v Speaker 3>large scale education programs for farmers on how to use

0:14:22.236 --> 0:14:25.796
<v Speaker 3>this stuff more effectively. And again it's cost effective for

0:14:25.956 --> 0:14:27.916
<v Speaker 3>a farmer to learn that.

0:14:28.676 --> 0:14:31.716
<v Speaker 2>We're about to get to why the world is still

0:14:31.756 --> 0:14:33.876
<v Speaker 2>bad in terms of food, But before we do, is

0:14:33.876 --> 0:14:36.676
<v Speaker 2>there anything else we should do on why the world

0:14:36.796 --> 0:14:37.596
<v Speaker 2>is much better?

0:14:39.956 --> 0:14:42.636
<v Speaker 3>I think what people underestimate and I actually think this

0:14:42.716 --> 0:14:45.876
<v Speaker 3>is a good and a bad thing. I think people

0:14:46.116 --> 0:14:50.276
<v Speaker 3>just underestimate how good we've got producing food. I think

0:14:50.276 --> 0:14:52.516
<v Speaker 3>they don't have a sense of scale in their head

0:14:52.636 --> 0:14:56.836
<v Speaker 3>about how much food we can actually produce. So if

0:14:56.836 --> 0:14:59.396
<v Speaker 3>you say that the average person in the world needs

0:15:00.316 --> 0:15:03.156
<v Speaker 3>around two thousand to two and a half thousand calories

0:15:03.196 --> 0:15:05.876
<v Speaker 3>per person per day, depending on their size and gender,

0:15:05.876 --> 0:15:11.716
<v Speaker 3>et cetera. Because we know that some people don't get

0:15:11.796 --> 0:15:15.396
<v Speaker 3>enough calories and some people probably over consume a bit, right,

0:15:15.476 --> 0:15:18.396
<v Speaker 3>we might assume that that just about levels off, right,

0:15:18.476 --> 0:15:21.356
<v Speaker 3>balances each other out, so we maybe produce just enough

0:15:21.356 --> 0:15:23.316
<v Speaker 3>calories for everyone in the world, so maybe two and

0:15:23.316 --> 0:15:27.156
<v Speaker 3>a half thousand per person per day. The reality is

0:15:27.196 --> 0:15:32.076
<v Speaker 3>that we probably produce around twice as much as that, right,

0:15:32.156 --> 0:15:34.196
<v Speaker 3>So you're probably talking about four and a half to

0:15:34.276 --> 0:15:37.516
<v Speaker 3>five thousand calories per person per day if you were

0:15:37.556 --> 0:15:40.836
<v Speaker 3>to split it all equally. So we just are capable

0:15:40.836 --> 0:15:43.196
<v Speaker 3>of producing huge amounts of food.

0:15:43.596 --> 0:15:47.276
<v Speaker 2>So we produce enough food if we didn't waste any

0:15:47.756 --> 0:15:50.516
<v Speaker 2>to feed twice as many people as are on Earth today,

0:15:50.996 --> 0:15:53.756
<v Speaker 2>which is probably more people than we'll ever live on

0:15:53.796 --> 0:15:55.556
<v Speaker 2>Earth at once. Right, We're probably not going to get

0:15:55.596 --> 0:15:57.036
<v Speaker 2>to two x current population.

0:15:57.356 --> 0:15:59.236
<v Speaker 3>Right, So if you were to get to zero waste

0:15:59.556 --> 0:16:01.956
<v Speaker 3>food systems, and again this is not just about I

0:16:01.956 --> 0:16:04.316
<v Speaker 3>think what people think about as food waste, but if

0:16:04.316 --> 0:16:10.476
<v Speaker 3>you were to have a really really efficient distribution system,

0:16:10.996 --> 0:16:13.836
<v Speaker 3>we could Yeah, we could definitely feed ten billion, which

0:16:13.836 --> 0:16:15.836
<v Speaker 3>is what people are looking at in the future.

0:16:16.076 --> 0:16:16.716
<v Speaker 1>Yeah.

0:16:16.916 --> 0:16:19.996
<v Speaker 2>So right, So that's happy from the point of view

0:16:19.996 --> 0:16:24.036
<v Speaker 2>of there's definitely enough food. We have the technology to

0:16:24.156 --> 0:16:26.636
<v Speaker 2>know how the land to grow as much food as

0:16:26.636 --> 0:16:31.756
<v Speaker 2>we will need to feed people when we hit peak population. Okay,

0:16:31.836 --> 0:16:36.796
<v Speaker 2>let's talk about what's bad what's bad with food today?

0:16:37.116 --> 0:16:40.316
<v Speaker 2>And I think the place to start there is how

0:16:40.396 --> 0:16:44.156
<v Speaker 2>much of the earth we use for food, and in particular,

0:16:44.236 --> 0:16:46.956
<v Speaker 2>how much of the habitable land mass of the earth

0:16:46.956 --> 0:16:47.476
<v Speaker 2>we use for.

0:16:47.436 --> 0:16:49.516
<v Speaker 3>Food is a lot. So if you were to take

0:16:49.516 --> 0:16:53.356
<v Speaker 3>the world habitable land, which is basically land that's not

0:16:53.516 --> 0:16:57.796
<v Speaker 3>desert or not ice, then we use around half of

0:16:57.836 --> 0:16:58.716
<v Speaker 3>that for farming.

0:17:00.716 --> 0:17:03.116
<v Speaker 2>Half the Earth's land mass we use for growing food.

0:17:03.596 --> 0:17:06.556
<v Speaker 2>What share of that is for cows, either for growing

0:17:06.596 --> 0:17:10.036
<v Speaker 2>cows you know, rangeland or for growing food to feed cows.

0:17:10.916 --> 0:17:15.636
<v Speaker 3>So for Kaus specifically, it's probably around sixty.

0:17:15.356 --> 0:17:20.396
<v Speaker 2>Percent sixty percent of all agricultural land, so more than

0:17:20.436 --> 0:17:23.236
<v Speaker 2>a quarter of the habitable land mass of the earth

0:17:23.956 --> 0:17:26.756
<v Speaker 2>goes to growing cows and growing.

0:17:26.476 --> 0:17:27.236
<v Speaker 1>Food for cows.

0:17:27.436 --> 0:17:31.716
<v Speaker 2>Yeap, Zelli, That's that I think is the central wild

0:17:31.796 --> 0:17:34.436
<v Speaker 2>fact of your book to me, right, I think as

0:17:34.476 --> 0:17:36.956
<v Speaker 2>I read this chapter of your book and the book

0:17:36.996 --> 0:17:40.036
<v Speaker 2>more broadly, because this seems like the central chapter, cows

0:17:40.116 --> 0:17:44.156
<v Speaker 2>come out as the villain. Uh Is that a fair read?

0:17:45.956 --> 0:17:46.556
<v Speaker 3>A fair read?

0:17:46.916 --> 0:17:47.196
<v Speaker 1>Yeah?

0:17:47.276 --> 0:17:49.236
<v Speaker 2>I mean, villain is a moral word, right, and I

0:17:49.236 --> 0:17:51.996
<v Speaker 2>would like to use a non moral as my fault.

0:17:52.316 --> 0:17:55.116
<v Speaker 2>But like, I appreciate that you are not moralistic in

0:17:55.156 --> 0:17:57.236
<v Speaker 2>your telling. It's one of the things I particularly like

0:17:57.276 --> 0:17:59.956
<v Speaker 2>about this book. It's not like, here are the evil

0:17:59.996 --> 0:18:02.396
<v Speaker 2>people and I'm the good person exposing them. It's a

0:18:02.476 --> 0:18:06.796
<v Speaker 2>much more sort of clinical, what feels to me, more

0:18:06.876 --> 0:18:09.036
<v Speaker 2>rational approach of just like, look, let's just lay out

0:18:09.036 --> 0:18:11.196
<v Speaker 2>the facts. But when you lay out the facts, I'm

0:18:11.236 --> 0:18:16.716
<v Speaker 2>like cows man cows, Like, if we just if it

0:18:16.796 --> 0:18:19.196
<v Speaker 2>wasn't for cows. I don't want to say we'd be fine,

0:18:19.236 --> 0:18:21.316
<v Speaker 2>like we'd still have the energy transition fossil fuel, but

0:18:21.356 --> 0:18:23.436
<v Speaker 2>it seems like if we could solve beef, we could

0:18:23.476 --> 0:18:24.116
<v Speaker 2>solve a lot.

0:18:25.156 --> 0:18:29.596
<v Speaker 3>Yeah, if we were to significantly regious global beef consumption,

0:18:29.956 --> 0:18:33.836
<v Speaker 3>it would have a massive environmental impact and a positive

0:18:33.916 --> 0:18:38.356
<v Speaker 3>environmental impact. So when you look at the range of

0:18:38.476 --> 0:18:42.316
<v Speaker 3>environmental problems we face, beef and cattle come out really strongly.

0:18:42.796 --> 0:18:46.276
<v Speaker 3>So it's a really large driver of climate change. It's

0:18:46.316 --> 0:18:51.756
<v Speaker 3>the leading driver of deforestation, it's the as a result

0:18:51.796 --> 0:18:54.956
<v Speaker 3>of deforestation. It's then one of the leading drivers of

0:18:54.956 --> 0:18:59.996
<v Speaker 3>biodiversity laws. So yes, cattle and beef consumption specifically straddle

0:19:00.036 --> 0:19:02.636
<v Speaker 3>a large number of our problems. And then for many

0:19:02.636 --> 0:19:04.916
<v Speaker 3>of these problems are really like the leading cause.

0:19:06.196 --> 0:19:10.276
<v Speaker 2>And just can you just articulate the link between beef

0:19:10.316 --> 0:19:12.236
<v Speaker 2>and climate change a little more.

0:19:12.916 --> 0:19:17.276
<v Speaker 3>Yeah, So there's two key ways that beef contributes to

0:19:17.276 --> 0:19:20.756
<v Speaker 3>climate change. One is about land juice, right, So when

0:19:20.836 --> 0:19:25.476
<v Speaker 3>we have deforestation or other land juice changes, that's a

0:19:25.556 --> 0:19:29.036
<v Speaker 3>driver of CO two emissions, So that contributes to CO

0:19:29.276 --> 0:19:32.716
<v Speaker 3>two through land juice changes. And then the second one

0:19:33.076 --> 0:19:36.236
<v Speaker 3>is really about cows burping. Right, So cows burp and

0:19:36.276 --> 0:19:41.676
<v Speaker 3>the bark mephane and mephe is a very powerful greenhouse gas.

0:19:42.076 --> 0:19:45.116
<v Speaker 3>So that's the second way that they mostly contribute. There's

0:19:45.116 --> 0:19:47.916
<v Speaker 3>a hard way, which is that their manure also releases

0:19:48.556 --> 0:19:49.436
<v Speaker 3>greenhouse gases.

0:19:49.716 --> 0:19:52.676
<v Speaker 2>Yeah, I want to get to the world can be

0:19:52.756 --> 0:19:57.036
<v Speaker 2>better section of the food conversation. But before we do, Like, so,

0:19:57.196 --> 0:20:03.196
<v Speaker 2>cows are clearly the biggest food problem, it seems, are

0:20:03.236 --> 0:20:06.996
<v Speaker 2>there other what else is on the very short list

0:20:07.036 --> 0:20:10.236
<v Speaker 2>of big food related problems we need to solve?

0:20:10.636 --> 0:20:14.076
<v Speaker 3>I mean, I think I think one final framing of

0:20:14.116 --> 0:20:16.196
<v Speaker 3>the world as bad as it is now is that

0:20:16.236 --> 0:20:18.876
<v Speaker 3>we still have eight hundred million people in the world

0:20:19.116 --> 0:20:22.196
<v Speaker 3>don't get enough food to eat. And actually, when you

0:20:22.356 --> 0:20:26.436
<v Speaker 3>look at it, beyond calories, so not just getting enough energy,

0:20:26.476 --> 0:20:30.156
<v Speaker 3>but getting enough of all of the micronutrients that we need.

0:20:30.556 --> 0:20:33.356
<v Speaker 3>You're actually talking about billions of people in the world

0:20:33.556 --> 0:20:37.076
<v Speaker 3>are defined as being malnourished. So even if you can

0:20:37.156 --> 0:20:40.236
<v Speaker 3>get enough calories, and you can usually do that through

0:20:40.356 --> 0:20:45.196
<v Speaker 3>stable crops like cereals or cassava, etc. You might be

0:20:45.236 --> 0:20:47.116
<v Speaker 3>able to get enough calories, but you're not getting the

0:20:47.116 --> 0:20:49.596
<v Speaker 3>full spectrum of nutrients that we need.

0:20:54.356 --> 0:20:57.156
<v Speaker 2>After the break, we get to the world can be

0:20:57.236 --> 0:20:58.996
<v Speaker 2>better part of the conversation.

0:21:11.076 --> 0:21:15.796
<v Speaker 1>Okay, so let's solve these problems.

0:21:17.356 --> 0:21:21.956
<v Speaker 2>Let's start with people going hungry and not getting enough nutrition.

0:21:23.676 --> 0:21:24.436
<v Speaker 1>How do we solve that?

0:21:26.076 --> 0:21:31.276
<v Speaker 3>One key way is that, especially for many of the

0:21:31.316 --> 0:21:33.916
<v Speaker 3>poorest countries in the world, we just need to work

0:21:34.036 --> 0:21:38.116
<v Speaker 3>again on the agricultural productivity problem. And here I'm really

0:21:38.116 --> 0:21:42.796
<v Speaker 3>specifically talking about Sub Saharan Africa. Most farmers and subs

0:21:42.916 --> 0:21:45.876
<v Speaker 3>in Africa got very low crop yields, much lower than

0:21:45.876 --> 0:21:48.516
<v Speaker 3>the global average and much much much lower than say

0:21:48.556 --> 0:21:49.516
<v Speaker 3>you'd get in the US.

0:21:49.756 --> 0:21:53.356
<v Speaker 2>Sure, are there examples of places, you know, if you

0:21:53.596 --> 0:21:57.476
<v Speaker 2>set aside this kind of one off green revolution, are

0:21:57.516 --> 0:22:00.836
<v Speaker 2>there examples of places where crop yields go up independent

0:22:00.956 --> 0:22:03.836
<v Speaker 2>of economic growth? Or is the typical story that economic

0:22:03.916 --> 0:22:07.676
<v Speaker 2>growth sort of causes crop yields to go up when

0:22:07.796 --> 0:22:09.676
<v Speaker 2>countries are not at the economic different tier.

0:22:11.036 --> 0:22:16.556
<v Speaker 3>It is very strongly correlated. So as countries get richer, yes,

0:22:16.636 --> 0:22:20.636
<v Speaker 3>you tend to get increased productivity, but I think there

0:22:20.636 --> 0:22:23.876
<v Speaker 3>are still differences there. I think I think government policies

0:22:23.876 --> 0:22:27.836
<v Speaker 3>play a role, land reforms play a role, access to

0:22:27.916 --> 0:22:30.076
<v Speaker 3>markets player role. So I don't think this is purely

0:22:30.196 --> 0:22:32.756
<v Speaker 3>just about stimulate economic growth and this happens. I think

0:22:32.756 --> 0:22:36.636
<v Speaker 3>there are things that that governments can do to stimulate

0:22:36.676 --> 0:22:40.956
<v Speaker 3>that and make that go faster. Providing subsidies for farmers

0:22:40.956 --> 0:22:43.836
<v Speaker 3>to be able to afford the crucial inputs like better

0:22:43.876 --> 0:22:48.916
<v Speaker 3>seeds or more fertilizer or irrigation really helps a lot.

0:22:48.956 --> 0:22:50.956
<v Speaker 3>That's one key key way to do it.

0:22:52.836 --> 0:22:56.836
<v Speaker 2>Okay, Well, what are we going to do about meat

0:22:58.036 --> 0:22:59.156
<v Speaker 2>and deef in particular?

0:23:00.516 --> 0:23:04.556
<v Speaker 3>So I think if we're to solve these big environmental

0:23:04.556 --> 0:23:08.156
<v Speaker 3>problems globally, we need to reduce make consumption. And I

0:23:08.196 --> 0:23:12.716
<v Speaker 3>say globally because I think when I see reducing meat consumption,

0:23:12.916 --> 0:23:16.436
<v Speaker 3>people say, oh, should the person that's in a few

0:23:16.516 --> 0:23:19.436
<v Speaker 3>kilograms a year and that's crucial to the nutrition, should

0:23:19.436 --> 0:23:21.836
<v Speaker 3>they be cutting back? And they always askers no. Right here,

0:23:21.876 --> 0:23:25.396
<v Speaker 3>I'm really mostly talking about people in middle income to

0:23:25.516 --> 0:23:29.796
<v Speaker 3>rich countries where meat consumption is very high. Of course,

0:23:29.836 --> 0:23:33.436
<v Speaker 3>to solve these problems, we would need to reduce global

0:23:33.436 --> 0:23:34.076
<v Speaker 3>meat consumption.

0:23:34.596 --> 0:23:40.556
<v Speaker 2>Yes, I mean that's the again almost tautological answer of like,

0:23:40.636 --> 0:23:42.436
<v Speaker 2>the way to solve the problem of too much meat

0:23:42.476 --> 0:23:43.636
<v Speaker 2>it's to have people eat less meat.

0:23:43.676 --> 0:23:45.076
<v Speaker 1>But how do you do that?

0:23:45.156 --> 0:23:45.276
<v Speaker 3>Right?

0:23:45.316 --> 0:23:47.636
<v Speaker 2>I mean you're talking the book about like individual behavior

0:23:47.716 --> 0:23:52.756
<v Speaker 2>change doesn't matter basically in the aggregate, right, it may

0:23:52.796 --> 0:23:55.316
<v Speaker 2>be useful for kind of moral reasons. Or in the abstract,

0:23:55.356 --> 0:23:58.036
<v Speaker 2>but on the level of like climate change by a

0:23:58.076 --> 0:24:02.316
<v Speaker 2>diversity laws, deforestation, the things we're talking about here, it

0:24:02.436 --> 0:24:05.996
<v Speaker 2>seems like individual behavior change is not going to do

0:24:06.116 --> 0:24:10.636
<v Speaker 2>it right. So like, what are the moves, what are

0:24:10.676 --> 0:24:13.396
<v Speaker 2>the macro moves that might drive things in the right direction.

0:24:14.356 --> 0:24:17.116
<v Speaker 3>So individual behavior change on its own is not going

0:24:17.156 --> 0:24:19.916
<v Speaker 3>to change anything. I still advocate for that, and I'm

0:24:19.996 --> 0:24:23.556
<v Speaker 3>vegan myself, so I tried to take that on. I

0:24:23.596 --> 0:24:25.876
<v Speaker 3>think people too often said, I.

0:24:26.236 --> 0:24:28.836
<v Speaker 1>Have to be right after writing that chapter, you kind

0:24:28.836 --> 0:24:29.916
<v Speaker 1>of have to be sure.

0:24:32.316 --> 0:24:35.316
<v Speaker 3>But I think I think people too often set up

0:24:35.356 --> 0:24:39.876
<v Speaker 3>this false dichotomy of individual behavior change and wider systemic change.

0:24:40.636 --> 0:24:42.636
<v Speaker 3>As an individual, you are part of the system.

0:24:43.196 --> 0:24:46.596
<v Speaker 1>Fair, you're putting me on the hook, And that's totally reasonable.

0:24:47.396 --> 0:24:51.196
<v Speaker 3>So so yes, even if you were to go vegan tomorrow,

0:24:51.756 --> 0:24:54.476
<v Speaker 3>the world global make consumption is not going to notice.

0:24:55.596 --> 0:24:59.476
<v Speaker 3>I would I would say that what you choose to

0:24:59.556 --> 0:25:03.436
<v Speaker 3>eat actually is one behavior change that actually can have

0:25:03.796 --> 0:25:07.036
<v Speaker 3>a small direct impact in some way, especially when you

0:25:07.076 --> 0:25:09.756
<v Speaker 3>look at it in terms of animal welfare. Yeah, so

0:25:10.356 --> 0:25:13.756
<v Speaker 3>you eat unless meat does actually potentially reduce the number

0:25:13.796 --> 0:25:16.676
<v Speaker 3>of animals that are probably raised in pretty poor conditions

0:25:16.756 --> 0:25:18.316
<v Speaker 3>and killed from consumption.

0:25:18.756 --> 0:25:21.516
<v Speaker 2>Yes, that is plainly directly true. I mean, the moral

0:25:21.556 --> 0:25:27.036
<v Speaker 2>dimension of eating meat is real and significant, and we

0:25:27.076 --> 0:25:29.876
<v Speaker 2>have not been discussing that piece of it to this point.

0:25:29.916 --> 0:25:35.156
<v Speaker 2>But clearly the individual choice about eating meat, that moral

0:25:35.196 --> 0:25:41.196
<v Speaker 2>dimension is obviously significant, but it is notable in your book.

0:25:41.236 --> 0:25:42.836
<v Speaker 2>And let's just talk about this for a second. It's

0:25:42.836 --> 0:25:44.636
<v Speaker 2>a little digressive, but let's just do it here. Like

0:25:45.676 --> 0:25:49.556
<v Speaker 2>you know, you talk about like which behavior changes people

0:25:49.676 --> 0:25:53.716
<v Speaker 2>make are meaningful at what magnitude? Right, And clearly eating

0:25:53.756 --> 0:25:57.636
<v Speaker 2>meat and even more so eating beef relative to other

0:25:57.716 --> 0:26:02.676
<v Speaker 2>individual choices is quite significant, and I think it kind

0:26:02.676 --> 0:26:04.916
<v Speaker 2>of punches above its weight in terms of what people

0:26:04.956 --> 0:26:08.716
<v Speaker 2>think about. Right, So, like, just for a minute talk

0:26:08.716 --> 0:26:11.836
<v Speaker 2>about that, Like, in terms of individual choices, what are

0:26:11.876 --> 0:26:14.236
<v Speaker 2>things that are kind of underrated that people don't think

0:26:14.236 --> 0:26:16.116
<v Speaker 2>about enough that make a big difference? And then what

0:26:16.156 --> 0:26:19.236
<v Speaker 2>are things are overrated that people talk about or care

0:26:19.276 --> 0:26:21.756
<v Speaker 2>about but actually don't really matter that much.

0:26:22.436 --> 0:26:25.876
<v Speaker 3>Right, So the things that people overrate And this is

0:26:25.876 --> 0:26:28.196
<v Speaker 3>basically when you ask people what are you doing for

0:26:28.196 --> 0:26:31.476
<v Speaker 3>the environment, this is what they see. They see the recycle,

0:26:32.236 --> 0:26:36.596
<v Speaker 3>they get light, they get energy efficient light bulbs, and

0:26:36.636 --> 0:26:38.916
<v Speaker 3>they try to avoid single use plastics like that. Those

0:26:38.916 --> 0:26:41.756
<v Speaker 3>are the key things that people see when you ask

0:26:41.796 --> 0:26:44.236
<v Speaker 3>what they're doing for the environment, and the reality is

0:26:44.236 --> 0:26:47.436
<v Speaker 3>that the impart that they have is tiny, right, any

0:26:47.476 --> 0:26:49.436
<v Speaker 3>tiny fraction of your footprint.

0:26:49.676 --> 0:26:54.796
<v Speaker 2>Yeah, recycling wildly overrated. Right, good for cans, but for

0:26:54.836 --> 0:26:59.756
<v Speaker 2>everything else it doesn't matter really, But so okay, so

0:26:59.876 --> 0:27:00.636
<v Speaker 2>what does matter?

0:27:00.956 --> 0:27:02.116
<v Speaker 1>Eating meat? What else?

0:27:02.156 --> 0:27:05.676
<v Speaker 2>What are other actual meaningful changes, at least relative to

0:27:05.716 --> 0:27:06.676
<v Speaker 2>the scale of one person.

0:27:07.236 --> 0:27:09.836
<v Speaker 3>So if you were to look at what except probably

0:27:09.836 --> 0:27:12.476
<v Speaker 3>eighty percent of your footprint, it's what you eat. And

0:27:12.516 --> 0:27:14.516
<v Speaker 3>the biggest thing you can do there is eat less

0:27:14.556 --> 0:27:17.956
<v Speaker 3>meat and dairy. In your house, it's heating or cooling,

0:27:18.436 --> 0:27:21.836
<v Speaker 3>so right, so like heating or air con. So if

0:27:21.836 --> 0:27:24.276
<v Speaker 3>you have a gas boiler, switching to an electric heat

0:27:24.276 --> 0:27:27.516
<v Speaker 3>pump and make a massive difference to your footprint. And

0:27:27.556 --> 0:27:30.076
<v Speaker 3>then the other two big things are travel. So like

0:27:30.276 --> 0:27:32.356
<v Speaker 3>if you have a car, your car is a massive

0:27:32.396 --> 0:27:37.076
<v Speaker 3>part of your footprint, so either obviously walking and cycling

0:27:37.236 --> 0:27:40.036
<v Speaker 3>is best. Going to an electric car is way better

0:27:40.076 --> 0:27:42.476
<v Speaker 3>than a petrol car. And then the final thing, if

0:27:42.516 --> 0:27:46.156
<v Speaker 3>you fly, is flying. And if you add up those things,

0:27:46.196 --> 0:27:50.996
<v Speaker 3>you're getting to the majority of your environmental footprint.

0:27:52.076 --> 0:27:52.356
<v Speaker 1>Good.

0:27:52.476 --> 0:27:56.396
<v Speaker 2>Okay, back to meat. What do we do about meat

0:27:56.476 --> 0:27:59.316
<v Speaker 2>on a.

0:27:58.076 --> 0:28:02.756
<v Speaker 1>Non individual level? Right? What are the macro ways we

0:28:02.916 --> 0:28:04.716
<v Speaker 1>can reduce meat consumption?

0:28:05.796 --> 0:28:08.756
<v Speaker 3>So I'll go to the macro and then I'll say why,

0:28:08.796 --> 0:28:11.996
<v Speaker 3>having individuals play a role in that. So when you

0:28:12.036 --> 0:28:15.796
<v Speaker 3>look at the macro trends in meat consumption globally, they're

0:28:15.836 --> 0:28:19.476
<v Speaker 3>going up. And even when you look at a country level,

0:28:20.196 --> 0:28:22.756
<v Speaker 3>there are very very few examples where meat consumption is

0:28:22.796 --> 0:28:25.636
<v Speaker 3>going down. Right, So we're just really not making much

0:28:25.676 --> 0:28:27.356
<v Speaker 3>progress on this problem.

0:28:27.476 --> 0:28:30.716
<v Speaker 2>We're making regress. And what about beef in particular, I mean,

0:28:30.756 --> 0:28:34.116
<v Speaker 2>presumably a shift from beef to chicken. Obviously it's not

0:28:34.156 --> 0:28:35.796
<v Speaker 2>as good for the world as a shift from beef

0:28:35.836 --> 0:28:40.196
<v Speaker 2>to SOI, but it's pretty good, right, And I feel

0:28:40.236 --> 0:28:44.276
<v Speaker 2>like anecdotally in the US, chicken has risen and beef

0:28:44.316 --> 0:28:47.876
<v Speaker 2>has fallen, not for environmental reasons but for health reasons basically, Right,

0:28:47.916 --> 0:28:49.436
<v Speaker 2>people grew more wary of red meat.

0:28:49.556 --> 0:28:51.596
<v Speaker 1>Is that true empirically?

0:28:51.796 --> 0:28:54.516
<v Speaker 2>Like what has happened with beef consumption in America in

0:28:54.556 --> 0:28:56.556
<v Speaker 2>the last whatever fifty years or something?

0:28:56.836 --> 0:28:59.116
<v Speaker 3>Yeah, that's true. If you look at America, or you

0:28:59.156 --> 0:29:03.516
<v Speaker 3>look at Europe, red meat consumption specifically, beef consumption has

0:29:03.516 --> 0:29:06.396
<v Speaker 3>gone down a bit and in its place, chicken consumption

0:29:06.556 --> 0:29:10.636
<v Speaker 3>has gone up. As you say, that's witch is probably

0:29:10.756 --> 0:29:14.836
<v Speaker 3>very underrated as a climate solution, right, It actually makes

0:29:14.836 --> 0:29:18.156
<v Speaker 3>a big difference to your footprint switching from beef to chicken.

0:29:18.876 --> 0:29:23.436
<v Speaker 3>So environmentally that's a very very good swap. I'd argue

0:29:23.436 --> 0:29:26.796
<v Speaker 3>that the animal welfare cost of that or the opposite, right.

0:29:26.756 --> 0:29:29.076
<v Speaker 2>If you value the life of a chicken at the

0:29:29.156 --> 0:29:31.036
<v Speaker 2>same as you value the life of a cow, it's

0:29:31.076 --> 0:29:32.956
<v Speaker 2>clearly much worse for and more.

0:29:33.836 --> 0:29:37.556
<v Speaker 3>But yeah, I think this meat switchain has been a

0:29:37.636 --> 0:29:42.356
<v Speaker 3>key transition in many countries and environmentally positive.

0:29:42.716 --> 0:29:46.756
<v Speaker 2>But globally, beef consumption is rising, presumably because as very

0:29:46.796 --> 0:29:48.756
<v Speaker 2>poor people get richer, they eat more meat.

0:29:49.036 --> 0:29:49.876
<v Speaker 1>Understandably.

0:29:50.196 --> 0:29:53.636
<v Speaker 2>Yeah, okay, so still bad. We're not yet to how

0:29:53.676 --> 0:29:54.516
<v Speaker 2>do we make it better?

0:29:54.596 --> 0:29:56.716
<v Speaker 1>Let's get there? What do we got to do? Or

0:29:56.796 --> 0:29:58.876
<v Speaker 1>you know, how do we go in the right direction? Right?

0:29:58.916 --> 0:30:01.116
<v Speaker 3>So we've made little progress, and one of the reasons

0:30:01.236 --> 0:30:04.116
<v Speaker 3>we've made a little progress is because people are not

0:30:04.276 --> 0:30:08.636
<v Speaker 3>willing to switch to the previous alternatives we had as

0:30:08.676 --> 0:30:11.796
<v Speaker 3>a protein right. People were not switching from a beef

0:30:11.836 --> 0:30:17.316
<v Speaker 3>burger to lentils or tofu or beans. Right. People just

0:30:17.316 --> 0:30:19.276
<v Speaker 3>didn't want to make that switch. That seemed like a

0:30:19.316 --> 0:30:20.316
<v Speaker 3>step backwards.

0:30:20.396 --> 0:30:20.516
<v Speaker 2>Right.

0:30:21.756 --> 0:30:24.796
<v Speaker 3>The way we solve this, and the only way I

0:30:24.836 --> 0:30:26.996
<v Speaker 3>see with that, we solve this, is to make a

0:30:27.276 --> 0:30:30.596
<v Speaker 3>like for like switch so that people can still have

0:30:30.676 --> 0:30:33.716
<v Speaker 3>the beef burger or something really close to a beef

0:30:33.716 --> 0:30:37.556
<v Speaker 3>burger without the cow. Right. That's the only way I

0:30:37.596 --> 0:30:39.516
<v Speaker 3>see a route out of this, or a way to

0:30:39.636 --> 0:30:43.996
<v Speaker 3>reduce global meat consumption is to basically produce meat substitutes

0:30:44.436 --> 0:30:48.716
<v Speaker 3>that provide the same texture, the same nutrition, the same experience,

0:30:49.076 --> 0:30:51.596
<v Speaker 3>just without the cow or the chicken, and with much

0:30:51.716 --> 0:30:53.076
<v Speaker 3>lower environmental footprint.

0:30:53.196 --> 0:30:54.876
<v Speaker 1>It's basically lab grown meat.

0:30:56.276 --> 0:31:00.036
<v Speaker 3>Some of the plant based meat substitutes I think are

0:31:00.076 --> 0:31:02.676
<v Speaker 3>getting pretty good, although I'm probably biased.

0:31:03.436 --> 0:31:06.716
<v Speaker 2>No, I mean, I had a lot of impossible beef,

0:31:08.476 --> 0:31:13.996
<v Speaker 2>certainly way more than beef beef, but it's clearly not

0:31:16.116 --> 0:31:19.436
<v Speaker 2>good enough, right. I Mean, you know, people are trying

0:31:19.516 --> 0:31:23.156
<v Speaker 2>sort of sell culture like sort of meat as a

0:31:23.156 --> 0:31:27.916
<v Speaker 2>biotech problem is fundamentally what you're talking about on some level, right,

0:31:27.996 --> 0:31:32.676
<v Speaker 2>And it does seem like fundamentally that's appealing because it

0:31:32.756 --> 0:31:38.516
<v Speaker 2>doesn't require people to change their behavior ultimately, right, Ultimately

0:31:38.716 --> 0:31:43.116
<v Speaker 2>we want a solution based on people just acting indifferently

0:31:43.196 --> 0:31:44.236
<v Speaker 2>or in their own self interest.

0:31:44.356 --> 0:31:47.276
<v Speaker 1>Like, that's the kind of solution I can believe in, right.

0:31:47.716 --> 0:31:53.556
<v Speaker 2>And and you know, I've heard counter arguments that like, oh,

0:31:53.676 --> 0:31:56.716
<v Speaker 2>people won't trust it, or people are attached to you know,

0:31:57.036 --> 0:31:59.516
<v Speaker 2>beef that comes from an animal. But I feel like

0:31:59.596 --> 0:32:01.836
<v Speaker 2>that's going to be the minority of people, right. I

0:32:01.836 --> 0:32:05.036
<v Speaker 2>feel like most people don't care about any particular thing

0:32:05.116 --> 0:32:07.756
<v Speaker 2>in the world and they just want something like with energy,

0:32:08.356 --> 0:32:10.236
<v Speaker 2>they just want something that's reliable and cheap.

0:32:10.276 --> 0:32:11.476
<v Speaker 1>And so if somebody could make.

0:32:11.396 --> 0:32:16.076
<v Speaker 2>Lab ground meat that was the same as beef and

0:32:16.836 --> 0:32:18.956
<v Speaker 2>one penny cheaper, it would win.

0:32:21.516 --> 0:32:25.596
<v Speaker 3>I think initially people might be hesitant and skeptical, but

0:32:25.596 --> 0:32:28.396
<v Speaker 3>I think that's the case with most new technologies. Like

0:32:28.436 --> 0:32:31.316
<v Speaker 3>if you look at electric cars, for example, I think

0:32:31.476 --> 0:32:35.596
<v Speaker 3>initially many many people were skeptical because they didn't know

0:32:35.716 --> 0:32:38.796
<v Speaker 3>anyone that had an electric car, right, They didn't know

0:32:39.116 --> 0:32:42.516
<v Speaker 3>how it ran, whether you broke down on the highway,

0:32:42.916 --> 0:32:45.516
<v Speaker 3>like was it easy to charge, was it expensive to charge? Like,

0:32:45.716 --> 0:32:48.676
<v Speaker 3>no one really knew that apart from a really small minority.

0:32:48.836 --> 0:32:51.036
<v Speaker 3>I think with electric vehicles, we're now getting to the

0:32:51.076 --> 0:32:54.276
<v Speaker 3>stage where most of us know someone that has won

0:32:54.476 --> 0:32:56.716
<v Speaker 3>and they get by fine and actually really like it.

0:32:57.036 --> 0:33:00.396
<v Speaker 3>And I feel like with new technologies like lab grown meat,

0:33:00.396 --> 0:33:03.316
<v Speaker 3>for example, it might be the same. Like uptake rates

0:33:03.356 --> 0:33:05.796
<v Speaker 3>at the very start might be slow, but I think

0:33:05.796 --> 0:33:10.076
<v Speaker 3>it would very very slowly start to become normalized. And

0:33:10.116 --> 0:33:12.276
<v Speaker 3>as you say, I think people at some point would

0:33:12.316 --> 0:33:14.356
<v Speaker 3>just switch and they'd be very happy to just have

0:33:14.436 --> 0:33:16.476
<v Speaker 3>something that tastes like a burger, has a texture of

0:33:16.516 --> 0:33:19.236
<v Speaker 3>a burger, asious as a burger. I think cost will

0:33:19.236 --> 0:33:21.156
<v Speaker 3>be key. They will not pay more for it than

0:33:21.196 --> 0:33:23.956
<v Speaker 3>they be for a beef burger. So that's really really key,

0:33:24.036 --> 0:33:27.276
<v Speaker 3>is that we need to scale these technologies, but we

0:33:27.316 --> 0:33:29.956
<v Speaker 3>also need to make sure that they are undercut in

0:33:30.036 --> 0:33:31.556
<v Speaker 3>the current cost of meat.

0:33:31.956 --> 0:33:34.876
<v Speaker 2>Well, you know the I talked to the guy who

0:33:34.956 --> 0:33:39.196
<v Speaker 2>started Impossible Foods and he makes the point that from

0:33:39.356 --> 0:33:45.996
<v Speaker 2>first principles, meat made without animals should be cheaper. Right

0:33:46.116 --> 0:33:48.636
<v Speaker 2>for the same reason that animals are such a problem

0:33:48.636 --> 0:33:51.996
<v Speaker 2>for the world, which is they're wildly inefficient. Like, yes,

0:33:52.356 --> 0:33:55.796
<v Speaker 2>industrial agriculture has become very efficient at growing cows and

0:33:55.836 --> 0:33:58.156
<v Speaker 2>at growing the corn to feed cows. But from first

0:33:58.196 --> 0:34:00.876
<v Speaker 2>principles it's still crazy, right, like the fact that you

0:34:01.036 --> 0:34:06.156
<v Speaker 2>only get one calorie of beef for every whatever ninety

0:34:06.156 --> 0:34:08.196
<v Speaker 2>five calories of corn you put in, and you have

0:34:08.236 --> 0:34:11.996
<v Speaker 2>to raise a whole caw. Like, theoretically there should be

0:34:11.996 --> 0:34:14.356
<v Speaker 2>a much more efficient way to get beef than going

0:34:14.396 --> 0:34:17.596
<v Speaker 2>through all that work of making a cow, right, And

0:34:17.676 --> 0:34:21.556
<v Speaker 2>so that makes me optimistic in an abstract way, if

0:34:21.556 --> 0:34:22.596
<v Speaker 2>not in a practical way.

0:34:23.116 --> 0:34:25.436
<v Speaker 3>Yeah, I think so. I think this is also a

0:34:25.436 --> 0:34:27.436
<v Speaker 3>time thing, Like I think we'll get there. I think

0:34:27.476 --> 0:34:29.636
<v Speaker 3>it's really about how long it takes us. I think

0:34:29.636 --> 0:34:34.356
<v Speaker 3>what's key about agriculture is we've been refining and optimizing

0:34:34.396 --> 0:34:37.836
<v Speaker 3>these processes over a really, really long period of time,

0:34:38.076 --> 0:34:41.076
<v Speaker 3>whereas these new technologies are very much in their infancy.

0:34:41.516 --> 0:34:44.556
<v Speaker 2>Yeah, well, that makes me less hopeful when you put

0:34:44.556 --> 0:34:48.476
<v Speaker 2>it that way. I mean, I guess I am somewhat

0:34:48.556 --> 0:34:52.596
<v Speaker 2>less hopeful about meat, right, Like the energy transition seems

0:34:52.596 --> 0:34:56.356
<v Speaker 2>to be going better than almost anyone would have expected

0:34:56.356 --> 0:35:02.076
<v Speaker 2>ten years ago. Right, We're not having a meat transition.

0:35:02.316 --> 0:35:03.716
<v Speaker 2>It's just not happening yet.

0:35:04.316 --> 0:35:07.836
<v Speaker 1>Can you help me feel better about it?

0:35:11.396 --> 0:35:13.596
<v Speaker 3>I'm not sure, because I mean, I think the theme

0:35:13.596 --> 0:35:16.396
<v Speaker 3>that also comes from my book again is that I think,

0:35:16.716 --> 0:35:19.676
<v Speaker 3>again I'm optimistic on the energy story, and I think

0:35:19.676 --> 0:35:22.836
<v Speaker 3>we're making pretty rapid progress they are, and more progress

0:35:22.876 --> 0:35:25.796
<v Speaker 3>than people imagine. I think the way people discuss the

0:35:25.836 --> 0:35:28.996
<v Speaker 3>food chapter in my book is kind of that, it's

0:35:29.036 --> 0:35:32.476
<v Speaker 3>like the pessimistic side of the story. It's hard.

0:35:32.956 --> 0:35:36.636
<v Speaker 2>So if we managed to solve the food problem, if

0:35:36.636 --> 0:35:40.036
<v Speaker 2>we fundamentally managed to come up with like good cheap

0:35:40.156 --> 0:35:42.996
<v Speaker 2>fake meat, right, that's actually the answer.

0:35:44.636 --> 0:35:47.196
<v Speaker 1>How will the world change? Like? What is the what

0:35:47.316 --> 0:35:48.476
<v Speaker 1>is the happy outcome there?

0:35:49.476 --> 0:35:52.996
<v Speaker 3>So I think if we were to somehow magically and

0:35:53.556 --> 0:35:56.956
<v Speaker 3>beef production tomorrow. One is that we were dramatically reduced

0:35:56.956 --> 0:36:00.316
<v Speaker 3>the amount of land that we're using for agriculture, which

0:36:00.396 --> 0:36:05.476
<v Speaker 3>means that we could really start to restore all ecosystems

0:36:05.516 --> 0:36:09.356
<v Speaker 3>and our habitats that we basically took over with agricultural land. Right,

0:36:09.756 --> 0:36:13.196
<v Speaker 3>So that has biodiversity benefits, and it also has benefits

0:36:13.196 --> 0:36:16.956
<v Speaker 3>for climate change because you can start to restore and

0:36:17.036 --> 0:36:20.996
<v Speaker 3>sequest or carbon that we previously lost by deforcing that

0:36:21.156 --> 0:36:23.836
<v Speaker 3>land or taking away the well grassland. So that's a

0:36:23.956 --> 0:36:28.996
<v Speaker 3>huge huge positive because beef is also the leading cause

0:36:29.116 --> 0:36:32.036
<v Speaker 3>of deforestation. I think globally you would also see a

0:36:32.116 --> 0:36:35.596
<v Speaker 3>significant drop in rates of deforestation. It wouldn't go to

0:36:35.676 --> 0:36:38.116
<v Speaker 3>zero because there are other causes, but it was at

0:36:38.156 --> 0:36:41.556
<v Speaker 3>least significantly reduce those rates. And then the final one

0:36:41.596 --> 0:36:43.676
<v Speaker 3>is I think it would have a significant impact on

0:36:43.716 --> 0:36:47.236
<v Speaker 3>our greenhouse cast missions and climate change. So we were

0:36:47.236 --> 0:36:51.916
<v Speaker 3>to get rid of that mefing. So for context, livestock

0:36:52.036 --> 0:36:57.636
<v Speaker 3>and most of this is cattle contributes around fifteen percent

0:36:57.756 --> 0:36:59.396
<v Speaker 3>of global greenhouse cassome missions.

0:36:59.676 --> 0:37:01.436
<v Speaker 1>That's basically cow burps.

0:37:01.956 --> 0:37:04.316
<v Speaker 3>Cowburps and some of this land just change. But again

0:37:04.396 --> 0:37:07.156
<v Speaker 3>that a lot of that would go away. So I

0:37:07.236 --> 0:37:11.996
<v Speaker 3>think you would at least global greenhouse gas emissions by

0:37:12.036 --> 0:37:13.156
<v Speaker 3>five to ten percent.

0:37:13.676 --> 0:37:18.156
<v Speaker 2>Huh So if we zoom out even more. You know,

0:37:18.436 --> 0:37:21.756
<v Speaker 2>at the end of your book you sort of tell

0:37:21.796 --> 0:37:25.596
<v Speaker 2>the happy story, right like, if things go well, if

0:37:25.596 --> 0:37:28.796
<v Speaker 2>we make good on the things can be better piece

0:37:28.876 --> 0:37:35.356
<v Speaker 2>of your framework if things go well, not just with food,

0:37:35.436 --> 0:37:39.116
<v Speaker 2>but more generally with the big global problems you talk

0:37:39.156 --> 0:37:42.876
<v Speaker 2>about in the book, what will the world look like?

0:37:43.996 --> 0:37:46.556
<v Speaker 1>Well, you say in fifty years in the book, right, I.

0:37:46.476 --> 0:37:48.236
<v Speaker 3>Think there's two sayes to this, and I think it's

0:37:48.316 --> 0:37:52.396
<v Speaker 3>really important that we consider both sides. As an environmentalist,

0:37:52.796 --> 0:37:56.196
<v Speaker 3>I mean, again, we always focus on just the environmental metrics.

0:37:56.276 --> 0:37:58.156
<v Speaker 3>So it'd be very easy for me to sit here

0:37:58.196 --> 0:38:00.676
<v Speaker 3>and say, you know, just the best outcome would be

0:38:00.756 --> 0:38:04.196
<v Speaker 3>that there's no deforestation and we stop climate change, right,

0:38:04.276 --> 0:38:06.996
<v Speaker 3>and again I think those will be huge victories. But

0:38:07.036 --> 0:38:09.356
<v Speaker 3>at the same time, we also need to make sure

0:38:09.636 --> 0:38:12.556
<v Speaker 3>that we're providing a good life for the nine or

0:38:12.556 --> 0:38:14.876
<v Speaker 3>ten billion people that there will be on the planet.

0:38:15.516 --> 0:38:19.316
<v Speaker 3>So when I'm an old lady, what you know success

0:38:19.396 --> 0:38:23.116
<v Speaker 3>would look like is that we have nine or ten

0:38:23.156 --> 0:38:28.276
<v Speaker 3>billion people that don't live in extreme poverty, that are

0:38:28.316 --> 0:38:31.956
<v Speaker 3>not hungry, have access to energy for a good life,

0:38:32.036 --> 0:38:37.876
<v Speaker 3>they have access to healthcare, and we've eradicated diseases, and

0:38:38.116 --> 0:38:41.636
<v Speaker 3>they have clean water and sanitation, and we've done that,

0:38:41.756 --> 0:38:45.756
<v Speaker 3>so we've driven that huge amount of global human development

0:38:46.276 --> 0:38:49.836
<v Speaker 3>will also reducing our environmental impacts. So we've managed to

0:38:49.836 --> 0:38:52.276
<v Speaker 3>stop climate change, and there will still be climate damages.

0:38:52.316 --> 0:38:53.996
<v Speaker 3>There to be clear, like, we're not going to just

0:38:53.996 --> 0:38:56.956
<v Speaker 3>solve this and there'll be no impacts whatsoever, but we

0:38:56.996 --> 0:39:01.636
<v Speaker 3>can manage to deal with those negative impacts, and we've

0:39:02.396 --> 0:39:04.996
<v Speaker 3>really just freed up a huge amount of the planet

0:39:05.236 --> 0:39:08.756
<v Speaker 3>to be restored for biodiversity in nature. So we've stopped

0:39:08.756 --> 0:39:11.996
<v Speaker 3>cutting in forests, and forests are we growing. And we've

0:39:12.036 --> 0:39:14.756
<v Speaker 3>taken out a lot of the farmland that we currently

0:39:14.836 --> 0:39:19.196
<v Speaker 3>use and that's now being restored for weld ecosystems. So

0:39:19.516 --> 0:39:22.436
<v Speaker 3>we have nine or ten point people living really really good,

0:39:23.676 --> 0:39:27.396
<v Speaker 3>high welfare lives and we're using a much smaller amount

0:39:27.436 --> 0:39:28.596
<v Speaker 3>of the planet in order.

0:39:28.436 --> 0:39:35.156
<v Speaker 2>To do that. We'll be back in a minute with

0:39:35.236 --> 0:39:51.116
<v Speaker 2>the Lightning round. Let's finish with the Lightning round. What's

0:39:51.156 --> 0:39:53.196
<v Speaker 2>your favorite data set.

0:39:56.236 --> 0:39:59.356
<v Speaker 3>At the moment? The renewable energy day is it? I

0:39:59.356 --> 0:40:04.356
<v Speaker 3>think the biggest transition that's making me most optimistic about

0:40:04.396 --> 0:40:08.356
<v Speaker 3>the future is the rapid growth in renewables and the

0:40:08.396 --> 0:40:10.556
<v Speaker 3>plumbting costs of those energy sources.

0:40:10.796 --> 0:40:13.836
<v Speaker 2>It's amazing because like even I don't know, I did

0:40:13.836 --> 0:40:17.156
<v Speaker 2>a story seven years ago or something about oh my god,

0:40:17.196 --> 0:40:19.516
<v Speaker 2>solar got so cheap and people are getting solar power

0:40:19.516 --> 0:40:21.716
<v Speaker 2>who don't even care about the environment just because it's cheaper.

0:40:22.076 --> 0:40:24.756
<v Speaker 1>And then since then it's gotten so much cheaper.

0:40:24.956 --> 0:40:27.636
<v Speaker 3>Like just not stopping, it's not stopping yeah, but I

0:40:27.676 --> 0:40:30.156
<v Speaker 3>think combined with that, I think the next stage, which

0:40:30.276 --> 0:40:32.716
<v Speaker 3>is making me equally optimistic, is now the falling costs

0:40:32.716 --> 0:40:33.276
<v Speaker 3>of batteries.

0:40:36.196 --> 0:40:42.876
<v Speaker 2>What's a data set that you wish existed that doesn't exist.

0:40:43.596 --> 0:40:48.756
<v Speaker 3>Just a really really good global data set on bio diversity,

0:40:49.276 --> 0:40:51.996
<v Speaker 3>and by that I mean for every species in the world,

0:40:52.276 --> 0:40:54.836
<v Speaker 3>but just really far away from that because there's so

0:40:54.956 --> 0:40:58.156
<v Speaker 3>many species. And that was one of the struggles for

0:40:58.196 --> 0:41:01.236
<v Speaker 3>the biodiversity chapter is that I tried to base all

0:41:01.276 --> 0:41:04.876
<v Speaker 3>of my thinking on data. I mean, the data are scarce.

0:41:04.916 --> 0:41:06.916
<v Speaker 3>It's hard to get a really clear picture of what's

0:41:06.916 --> 0:41:09.476
<v Speaker 3>going on. So I think that's one day I would

0:41:09.476 --> 0:41:11.836
<v Speaker 3>love is just what on Earth's going on with global

0:41:11.876 --> 0:41:12.556
<v Speaker 3>bio diversity.

0:41:13.996 --> 0:41:15.996
<v Speaker 1>What's one thing I should do if I go to Falkirk.

0:41:18.156 --> 0:41:22.356
<v Speaker 3>We're famous for this massive wheel, so we have a

0:41:22.436 --> 0:41:25.196
<v Speaker 3>wheel like a wheel. It's called the Fallkirk wheel, right,

0:41:25.236 --> 0:41:28.636
<v Speaker 3>And when you say famous, I mean that's the only

0:41:28.716 --> 0:41:31.756
<v Speaker 3>thing we have. And the Queen opened it, so she

0:41:31.916 --> 0:41:34.756
<v Speaker 3>was there the opening of it. So in through full

0:41:34.796 --> 0:41:38.676
<v Speaker 3>Kirk we have these canal systems with boats and we

0:41:38.716 --> 0:41:42.636
<v Speaker 3>have this magical wheel where basically it takes the boat

0:41:42.716 --> 0:41:47.516
<v Speaker 3>from like ground level up to like a massive, massive

0:41:47.556 --> 0:41:49.116
<v Speaker 3>height so you can get on the new canal.

0:41:49.556 --> 0:41:51.796
<v Speaker 1>Wow. But like a ferris wheel?

0:41:51.956 --> 0:41:55.436
<v Speaker 2>Should I picture like at exactly?

0:41:55.996 --> 0:41:59.356
<v Speaker 3>But the exciting thing is that turning this massive wheel

0:41:59.436 --> 0:42:03.276
<v Speaker 3>with his boat on it takes less energy than boiling

0:42:03.316 --> 0:42:03.756
<v Speaker 3>a kettle.

0:42:04.516 --> 0:42:04.756
<v Speaker 1>Wow?

0:42:06.436 --> 0:42:10.236
<v Speaker 3>Brand you Yeah, so it utilizes potential energy and converts

0:42:10.236 --> 0:42:13.116
<v Speaker 3>it into kinetics. It's this really energy efficient wheel.

0:42:13.716 --> 0:42:14.916
<v Speaker 1>Wow. Okay.

0:42:16.836 --> 0:42:22.556
<v Speaker 2>Do you have any graph related pet peeves? Oh?

0:42:22.596 --> 0:42:26.956
<v Speaker 3>A lot. One key one is that people just make

0:42:26.996 --> 0:42:31.676
<v Speaker 3>them far too complicated. I think people try to cram

0:42:31.716 --> 0:42:34.316
<v Speaker 3>as much information in as they can, or they think

0:42:34.356 --> 0:42:37.636
<v Speaker 3>that it makes them look smarter to make a more

0:42:37.636 --> 0:42:41.396
<v Speaker 3>complicated graph, and that a line chart is just too

0:42:41.436 --> 0:42:44.956
<v Speaker 3>simple and yeah, but actually the simple line chart or

0:42:44.996 --> 0:42:47.276
<v Speaker 3>the simple bar chart that people can understand is just

0:42:47.356 --> 0:42:47.956
<v Speaker 3>way more of it.

0:42:48.356 --> 0:42:48.556
<v Speaker 1>Yeah.

0:42:48.596 --> 0:42:51.476
<v Speaker 2>A line chart with time on the x axis and

0:42:51.596 --> 0:42:54.596
<v Speaker 2>the variable you care about on the y axis, you

0:42:54.636 --> 0:42:57.956
<v Speaker 2>need to I look for those all the time. I'm

0:42:57.956 --> 0:43:01.476
<v Speaker 2>always googling, like time series whatever. And it's weird how

0:43:01.516 --> 0:43:06.316
<v Speaker 2>hard it is to find a time series. Your book

0:43:06.396 --> 0:43:09.076
<v Speaker 2>is full of facts. One of the things I appreciate

0:43:09.196 --> 0:43:12.956
<v Speaker 2>about the book, what just like one fact if you

0:43:12.996 --> 0:43:16.596
<v Speaker 2>want to take one fact from the book and tell everybody.

0:43:17.076 --> 0:43:17.756
<v Speaker 1>What is it.

0:43:21.156 --> 0:43:24.876
<v Speaker 3>That the price of solar power has fallen by around

0:43:25.236 --> 0:43:26.836
<v Speaker 3>ninety percent in the last decade.

0:43:28.116 --> 0:43:31.156
<v Speaker 1>That is an amazing fact and life.

0:43:30.996 --> 0:43:32.836
<v Speaker 3>Change in fact. I mean, I think this is just

0:43:32.956 --> 0:43:37.036
<v Speaker 3>this is just going to define the energy transition that

0:43:37.076 --> 0:43:40.796
<v Speaker 3>we just so crucially need to solve climate change. Without

0:43:40.796 --> 0:43:43.636
<v Speaker 3>this change, I'd be super severer pessimistic about this, And

0:43:43.716 --> 0:43:48.156
<v Speaker 3>with this change, I'm cautiously optimistic.

0:43:49.236 --> 0:43:55.276
<v Speaker 2>London versus Edinburgh, Edinburgh because people can understand what.

0:43:55.236 --> 0:44:00.756
<v Speaker 3>I'm saying because you speak the language, because I speak

0:44:00.756 --> 0:44:06.556
<v Speaker 3>the language. Yeah.

0:44:08.156 --> 0:44:10.596
<v Speaker 2>Hannah Ritchie is the author of Not the End of

0:44:10.636 --> 0:44:13.836
<v Speaker 2>the World and the deputy editor of Our World in Data.

0:44:14.556 --> 0:44:17.796
<v Speaker 2>Today's show was produced by Gabriel Hunter Chang. It was

0:44:18.076 --> 0:44:21.516
<v Speaker 2>edited by Lyddy Jean Kott and engineered by Sarah Bruguer.

0:44:22.036 --> 0:44:25.556
<v Speaker 2>You can email us at problem at Pushkin dot FM.

0:44:25.756 --> 0:44:28.076
<v Speaker 2>I'm Jacob Goldstein and we'll be back next week with

0:44:28.156 --> 0:44:40.636
<v Speaker 2>another episode of What's Your Problem.