WEBVTT - Learning to Live for the Future Now 0:00:02.480 --> 0:00:08.600 Bloomberg Audio Studios, podcasts, radio news. You're listening to Bloomberg 0:00:08.680 --> 0:00:26.560 BusinessWeek with Carol Messer and Tim Stenebek on Bloomberg Radio. 0:00:27.720 --> 0:00:31.319 Carol, see if I can redeem myself here. I don't 0:00:31.440 --> 0:00:33.640 know if you saw this elio today. There's some not 0:00:33.760 --> 0:00:37.120 some great news for maybe year in name. Sarita Rye, 0:00:37.120 --> 0:00:39.760 who covers AI in Asia, wrote in the Bloomberg Tech 0:00:39.840 --> 0:00:42.720 Daily newsletter about how there are some pretty astonishing virtual 0:00:42.800 --> 0:00:45.760 anchors in India. What from the public broadcast here, Here's 0:00:45.760 --> 0:00:49.400 what they do. They prefer weather forecasts, commodity prices, farming trends, 0:00:49.440 --> 0:00:53.000 and updates on agri research to in state welfare programs 0:00:53.040 --> 0:00:56.280 to millions of farmers. She said she's pretty astonished by them, 0:00:56.280 --> 0:00:58.720 and she writes that the same tech behind fake videos 0:00:58.760 --> 0:01:02.560 of Ukrainian President Bolotomyr Zelensky surrendering to Russia or fake 0:01:02.560 --> 0:01:06.319 Taylor Swift supporting Donald Trump is also being harnessed to 0:01:06.319 --> 0:01:09.319 fill airwaves with legitimate news around the world. 0:01:09.680 --> 0:01:13.240 Virtual anchors are one thing. I was gonna say, Taylor Swift, 0:01:13.280 --> 0:01:15.760 Fake Taylor Swifts are one thing. But fake anchors, Yes, 0:01:16.240 --> 0:01:18.600 virtual anchors. Now we've got a problem. 0:01:18.600 --> 0:01:20.119 Should we be uneasy about the future. 0:01:20.640 --> 0:01:22.240 I think maybe fair to say there's a lot of 0:01:22.280 --> 0:01:25.080 uncertainties about the future, about what comes next, but knowing 0:01:25.080 --> 0:01:28.920 what the future holds was our next guests job, Tim. 0:01:29.000 --> 0:01:31.720 We got with us doctor Frederick Fert. He's founder of 0:01:31.880 --> 0:01:36.520 Google's Innovation Lab and he was Google's first chief innovation analyst. 0:01:36.680 --> 0:01:39.480 He's got a new book out, What's Next is Now 0:01:39.680 --> 0:01:42.960 how to Live Future Ready? He joins us from Santa Cruz, 0:01:43.000 --> 0:01:46.280 doctor Furt. Good to have you on the program. I 0:01:46.319 --> 0:01:48.920 love the idea of this book, the fact that people 0:01:49.000 --> 0:01:52.600 are so concerned about the future, and literally your job 0:01:52.760 --> 0:01:56.560 was to explain the future too, folks at Google, and 0:01:56.560 --> 0:01:59.320 that's exactly where I want to start. What does it 0:01:59.400 --> 0:02:03.000 mean to be the chief innovation evangelist and founder of 0:02:03.040 --> 0:02:04.880 Google's Innovation Lab. What did you do there? 0:02:06.880 --> 0:02:10.280 Yes, Carol and Tim, thanks for having me today. I, 0:02:10.520 --> 0:02:12.560 you know, love to dive into the future with you. 0:02:14.080 --> 0:02:18.760 So what I really did is observing people how they 0:02:18.800 --> 0:02:21.520 build the future and how they build a better future 0:02:21.600 --> 0:02:25.000 for everyone. Right, So I spend time with you know, 0:02:25.160 --> 0:02:29.960 thousands of people and trying to really figure out, like, 0:02:30.480 --> 0:02:33.960 how can you create a better future for yourself and 0:02:34.000 --> 0:02:36.040 that was really the driving question for me. 0:02:37.320 --> 0:02:41.160 Well, you know, it's interesting. So when we think about that, 0:02:41.320 --> 0:02:44.400 like creating a better future for ourselves, how much is 0:02:44.440 --> 0:02:46.280 really in our control? How much is not? 0:02:48.680 --> 0:02:51.359 Yeah, you make a great point, right. People often talk 0:02:51.400 --> 0:02:54.360 about the past rather than the future because it's just 0:02:54.480 --> 0:02:59.000 familiar and certain as it already has happened. Right. The 0:02:59.040 --> 0:03:02.280 past really provides it's a sense of security and predictability, 0:03:02.320 --> 0:03:05.760 which is comforting for our minds to be honest, However, 0:03:05.880 --> 0:03:09.080 constantly thinking and dwelling on the past really limits our 0:03:09.120 --> 0:03:13.560 ability to imagine and create a better future. So you 0:03:13.639 --> 0:03:17.600 mentioned previously when it comes to our future, we love predictions, right, 0:03:17.639 --> 0:03:21.040 We love predictions like the weather. And you know what's 0:03:21.600 --> 0:03:24.359 what some futurists or other people might predict. 0:03:24.280 --> 0:03:29.040 Back to the future part too great movie come true? 0:03:29.800 --> 0:03:30.320 Exactly. 0:03:30.400 --> 0:03:32.720 Yes, nothing of that might come true, right, But our 0:03:32.760 --> 0:03:35.920 minds really crave these forecasts because they create a sense 0:03:35.960 --> 0:03:39.160 of certainty. And this certainty, I think is a false 0:03:39.200 --> 0:03:42.440 one because no one can predict the future. And so 0:03:42.920 --> 0:03:44.960 what people are doing is they tend to adopt a 0:03:45.080 --> 0:03:48.240 passive stance, right, waiting to see what happens next, feeling 0:03:48.240 --> 0:03:50.600 that the future is something that happens to them rather 0:03:50.640 --> 0:03:54.080 than something that they can influence. And so I'm now 0:03:54.200 --> 0:03:58.280 challenging us to rethink our relationship with the future instead 0:03:58.280 --> 0:04:02.000 of past. Yeah, go ahead, sorry please, Yeah, what might happen? 0:04:02.440 --> 0:04:05.040 You know, I want us to actively participate in shaving 0:04:05.040 --> 0:04:05.800 what will happen? 0:04:05.960 --> 0:04:06.120 Right? 0:04:06.320 --> 0:04:08.880 And I think the shift in perspective is crucial for 0:04:09.000 --> 0:04:12.120 overcoming this inertia that keeps us tethered to the past. 0:04:12.320 --> 0:04:14.960 But this is not simply about framing. It's not simply 0:04:15.000 --> 0:04:18.040 about how you choose to look at the future. It's 0:04:18.080 --> 0:04:21.080 actually about being an active role in changing the way 0:04:21.120 --> 0:04:22.120 the future comes. 0:04:21.839 --> 0:04:26.200 To you, right, exactly. Yes, So moving away from that 0:04:26.279 --> 0:04:30.240 question what will the future bring? That question we all love, right, 0:04:30.279 --> 0:04:32.520 But I want us to move away from that question 0:04:32.600 --> 0:04:35.640 towards what future do I want to create? Because that 0:04:35.720 --> 0:04:39.919 empowers us to take ownership of our destinies. And so 0:04:40.680 --> 0:04:43.559 most of what's happening in the you know, so called 0:04:43.640 --> 0:04:46.120 outer world, and you described a little bit about you know, 0:04:47.240 --> 0:04:51.280 we see fake news and all of those we can't control. 0:04:51.640 --> 0:04:54.520 But what we can control is our inner world. How 0:04:54.560 --> 0:04:56.720 I like to describe it, how we respond to the 0:04:56.760 --> 0:04:59.560 things that are happening to us and also what choices 0:04:59.640 --> 0:05:02.479 we make in the moment, and this is really our 0:05:02.600 --> 0:05:05.040 inner agency where the true power lies. 0:05:06.480 --> 0:05:08.039 So having said that, you know, I'm listening to you 0:05:08.120 --> 0:05:10.839 talk and I'm thinking, Okay, you understand the tech world 0:05:11.440 --> 0:05:14.760 in a way like nobody else does. So there's open 0:05:14.800 --> 0:05:18.839 source models and then there's closed ecosystems. Both can have value. 0:05:18.920 --> 0:05:20.520 So where's the balance of all of us as we 0:05:20.560 --> 0:05:22.479 try to figure out our future and kind of thinking 0:05:22.520 --> 0:05:23.120 it about it? 0:05:23.160 --> 0:05:28.520 Maybe that way, yes, So when it comes to the future, right, 0:05:28.880 --> 0:05:33.159 I feel like it's more important to really focus on 0:05:33.640 --> 0:05:36.839 again what I describe as a mind state, Right, So 0:05:37.000 --> 0:05:39.920 that is your perspective if you have in any moment, 0:05:40.080 --> 0:05:43.440 and how you experience the present. So it doesn't mean 0:05:43.560 --> 0:05:45.720 like that, you know, we should focus on like what's 0:05:45.760 --> 0:05:49.240 the next tech or what's the next application, or you know, 0:05:49.279 --> 0:05:52.120 what are some of the predictions. Focus on what you 0:05:52.160 --> 0:05:55.279 can control, and this is your relationship with technology where 0:05:55.279 --> 0:05:59.080 you can make choices and trying to experiment with new 0:05:59.120 --> 0:06:03.880 technology things out to really figure out like does what 0:06:03.960 --> 0:06:05.560 works for you and what doesn't work for you? 0:06:06.800 --> 0:06:09.560 I think about this a lot. The idea of sort 0:06:09.560 --> 0:06:14.120 of the inevitable tech that comes to us from so 0:06:14.160 --> 0:06:16.400 many of the companies that Carol and I talk about 0:06:16.800 --> 0:06:19.839 on our program each and every day. And I'm wondering 0:06:20.560 --> 0:06:23.240 if there's ever, in your view, going to be a 0:06:23.320 --> 0:06:27.480 time when we reject a piece of consumer technology, or 0:06:27.800 --> 0:06:32.680 we reject some sort of innovation because as people, we 0:06:32.760 --> 0:06:36.080 don't want it to come to us. And I'm thinking 0:06:36.120 --> 0:06:39.880 of something like the AI world that is coming regardless 0:06:39.880 --> 0:06:41.280 of whether we want it to be here or not. 0:06:41.400 --> 0:06:45.040 The fake robot calls that come during the political campaigns, 0:06:45.560 --> 0:06:49.520 the stuff we see on social media that are deep fakes. 0:06:49.680 --> 0:06:50.640 What about that stuff? 0:06:52.480 --> 0:06:57.720 Absolutely great points? Again, what I argue for is that 0:06:57.880 --> 0:07:00.520 we should not focus on the tech itself. We should 0:07:00.560 --> 0:07:03.080 focus on what we can control, and that is our 0:07:03.200 --> 0:07:03.719 mind state. 0:07:03.839 --> 0:07:04.000 Right. 0:07:04.040 --> 0:07:07.760 That means, like, what is our perspective on these things, 0:07:07.960 --> 0:07:11.120 and how can we, for example, be open towards these 0:07:11.160 --> 0:07:14.480 technologies to really figure out like what works and what 0:07:14.520 --> 0:07:18.320 doesn't work for us, right, and trying to experiment to 0:07:18.480 --> 0:07:21.920 really learn how these things work and then make a 0:07:21.960 --> 0:07:25.200 decision afterwards. Right. I feel like most of our times, 0:07:25.360 --> 0:07:30.320 we you know, follow our what I call a negativity bias. Right, 0:07:30.440 --> 0:07:32.680 that is kind of like deeply ingrained in us where 0:07:32.680 --> 0:07:34.760 we trying to figure out like what are the flaws 0:07:34.840 --> 0:07:37.400 or what are the mistakes or the things that might 0:07:37.480 --> 0:07:41.040 go wrong right, instead of like just being open in 0:07:41.040 --> 0:07:43.000 the first place and say like, hey, what can this 0:07:43.120 --> 0:07:45.480 technology do for me? And how can I leverage to 0:07:46.080 --> 0:07:48.480 you know, something that I want to accomplish in my life. 0:07:48.800 --> 0:07:50.680 Before I make a decision and say like, you know, 0:07:51.280 --> 0:07:53.960 I don't want to use that personally or in my 0:07:54.120 --> 0:07:55.480 in my professional. 0:07:55.000 --> 0:07:56.720 Work, I have to say I feel like I'm in 0:07:56.720 --> 0:07:58.600 a yoga class, which I really kind of love, because 0:07:58.600 --> 0:08:00.360 that's the whole idea of kind of getting your mind, 0:08:01.080 --> 0:08:03.240 you know, in the right place if you will, or 0:08:04.000 --> 0:08:06.480 letting go right. That's kind of what can be tough 0:08:06.520 --> 0:08:08.600 with meditation, right you constantly have stuff coming in and 0:08:08.640 --> 0:08:10.200 you've got to be like put that on the shelf 0:08:10.240 --> 0:08:11.560 for a while because I've just got to kind of 0:08:11.600 --> 0:08:15.520 take a moment. Having said that, can you get in 0:08:15.640 --> 0:08:20.800 the right mind state as an employee thinking about their 0:08:20.840 --> 0:08:24.680 future if your management is not that way or vice versa, 0:08:25.040 --> 0:08:27.680 as a manager or company, if you don't have your 0:08:27.680 --> 0:08:31.400 employer's employees that way, can you not kind of achieve 0:08:31.440 --> 0:08:32.360 the goals you need to. 0:08:35.240 --> 0:08:37.600 Yeah, Carol, that's a great point, and thanks for sharing 0:08:37.640 --> 0:08:41.800 your story on your yoga experience. Again, like, I think 0:08:41.840 --> 0:08:44.439 what we've learned is that the best things we can 0:08:44.559 --> 0:08:48.400 control is our own mind state. Right, instead of focusing 0:08:48.600 --> 0:08:52.360 on someone else and the choices that you make, right, 0:08:52.520 --> 0:08:55.480 focus on the choices that are you making in the moment. 0:08:56.160 --> 0:08:57.439 And you can make these. 0:08:57.320 --> 0:09:00.520 Choices driven by you know, what I call radical optimism 0:09:00.720 --> 0:09:05.440 or unreserved openness or compulsive curiosity. Right, these could be 0:09:05.640 --> 0:09:08.640 helpful in a way that you look at situations just 0:09:08.679 --> 0:09:11.240 in a different way and then figure out, like you 0:09:11.280 --> 0:09:14.760 can actually have much more control of what's going to 0:09:14.800 --> 0:09:18.200 happen next instead of trying to change someone else like 0:09:18.240 --> 0:09:21.840 your manager, or change someone else in your team, trying 0:09:21.880 --> 0:09:25.800 to you know, focus on what you can control, because 0:09:25.840 --> 0:09:30.280 that I think is going to determine your future. 0:09:31.320 --> 0:09:33.080 We only have about thirty seconds left and then we're 0:09:33.080 --> 0:09:35.040 going to do some news and we're going to come 0:09:35.080 --> 0:09:38.600 back with you, doctor Fert, But leave us just with 0:09:39.120 --> 0:09:43.880 thirty seconds on one thing that everybody should do between 0:09:44.440 --> 0:09:47.079 now and let's say I don't know the next few 0:09:47.120 --> 0:09:48.960 weeks to prepare themselves for the future. 0:09:49.120 --> 0:09:55.280 Yeah, yes, So for me, what's really important is that 0:09:55.400 --> 0:10:00.400 you're trying to imagine. Imagine is that human super power 0:10:00.600 --> 0:10:02.880 that we all have, right, but we don't use it 0:10:03.000 --> 0:10:06.760 enough right to really trying to figure out, like, not 0:10:06.840 --> 0:10:08.680 just what I want to be in the future, but 0:10:08.800 --> 0:10:10.520 how do I want to be in the future, and 0:10:10.600 --> 0:10:14.440 ask yourself that question, because that might reveal that you know, 0:10:14.480 --> 0:10:16.880 you want to have qualities in the future that are 0:10:16.920 --> 0:10:23.960 related to compassion, kindness, openness, curiosity, optimism, and so forth. 0:10:24.400 --> 0:10:27.280 So rather imagining like what I want to get in 0:10:27.360 --> 0:10:30.600 like my next years, trying to imagine how do you 0:10:30.600 --> 0:10:30.960 want to be? 0:10:31.160 --> 0:10:32.640 I want to get back to our guest. We're talking 0:10:32.679 --> 0:10:35.520 with doctor Frederick Ferd. He is founder of Google's Innovation 0:10:35.640 --> 0:10:38.959 Lab and Google's first chief innovation evangelist. Is also the 0:10:39.000 --> 0:10:41.160 author of the new book What's Next is Now How 0:10:41.200 --> 0:10:45.480 to Live Future Ready. He's still with us from Santa Cruz, California. 0:10:45.679 --> 0:10:47.680 Doctor fer One of the things I was curious about, 0:10:47.720 --> 0:10:50.160 and it kind of plays off a story that we 0:10:50.200 --> 0:10:54.040 have talked about here at Bloomberg that's talked about how 0:10:54.080 --> 0:10:58.560 Google how they have combined their research labs, and this 0:10:58.679 --> 0:11:03.400 was specifically combining the two labs their Google Brain and 0:11:03.440 --> 0:11:05.320 deep Mine, and now they have an AI super unit 0:11:05.440 --> 0:11:07.440 called Google deep Mine. And they get into a lot 0:11:07.480 --> 0:11:09.480 of the reasons why and why it made sense, and 0:11:09.880 --> 0:11:11.240 some of it had to do with, you know, the 0:11:11.280 --> 0:11:15.200 AI competitive raise and you're seeing some upstarts and that 0:11:15.240 --> 0:11:18.800 seem to be more nimble. So I am curious this 0:11:19.000 --> 0:11:23.920 idea in a company that's as innovative as Google and 0:11:24.040 --> 0:11:26.600 Alphabet and this idea of being in that kind of 0:11:26.640 --> 0:11:30.160 right mind state. Is it more difficult as you become 0:11:30.200 --> 0:11:34.320 a more established, older technology company to be nimble and 0:11:34.400 --> 0:11:37.360 be as innovative. Is it a little bit tougher or 0:11:37.400 --> 0:11:43.000 to rally the troops to be that way. 0:11:43.120 --> 0:11:46.160 So I've spent about twelve and a half years at 0:11:46.200 --> 0:11:48.680 Google really trying to figure out like what's the what's 0:11:48.679 --> 0:11:49.960 the Google way to innovate? 0:11:50.080 --> 0:11:50.240 Right? 0:11:50.559 --> 0:11:54.000 And in my first eighteen months, I traveled to about 0:11:54.000 --> 0:11:57.360 twenty seven offices and worked with you know, hundreds of 0:11:58.240 --> 0:12:01.319 employees Googlers to reach figure out like what's the Google 0:12:01.360 --> 0:12:04.400 way to innovate? And what I found is that every 0:12:04.480 --> 0:12:10.960 time I, you know, saw some groundbreaking technology or idea, 0:12:11.120 --> 0:12:14.160 that it's not about the resources people have it's not 0:12:14.240 --> 0:12:17.199 about the environment they're in, it's not about the time 0:12:17.240 --> 0:12:20.720 they're spending on these, it's their mind state, right, It's 0:12:20.800 --> 0:12:24.920 how they are radically optimistic, how they're open curious, how 0:12:25.000 --> 0:12:28.040 they experiment, and how they show empathy. These are, for me, 0:12:28.160 --> 0:12:31.120 the five dimensions what I call of a future ready 0:12:31.200 --> 0:12:34.240 mind state. So when these are at play, right, I 0:12:34.280 --> 0:12:39.920 always saw that something radically innovative and different is going 0:12:40.000 --> 0:12:43.600 to emerge. And so for me, the question is always like, 0:12:43.679 --> 0:12:49.760 how can we all learn these dimensions of a future 0:12:49.760 --> 0:12:52.840 ready mindset and practice them so that we all, you know, 0:12:52.880 --> 0:12:56.719 are capable of shaping our future that we want to 0:12:56.760 --> 0:12:57.400 see happening. 0:12:59.000 --> 0:13:02.000 But I kind of want to go back to Carol's question. 0:13:02.679 --> 0:13:07.840 Does that mindset still come to people who work at 0:13:07.880 --> 0:13:13.320 a company that is now giving dividends to shareholders or 0:13:14.040 --> 0:13:18.040 that has grown so big that you're not necessarily interacting 0:13:18.120 --> 0:13:21.160 with those teams all over the world. Maybe it's more 0:13:21.240 --> 0:13:23.360 siloed in this day and age. 0:13:25.800 --> 0:13:29.000 So what's interesting is that we see the same things 0:13:29.000 --> 0:13:32.920 that happen in organizations actually happen to people, right, and 0:13:33.000 --> 0:13:37.920 human beings. Let's put a focus on curiosity, right, Curiosity 0:13:38.000 --> 0:13:40.959 drives us to explore and really understand our world better, 0:13:41.040 --> 0:13:44.840 which is really crucial in our rapidly changing environment. So 0:13:44.880 --> 0:13:49.559 we're all born with curiosity, and we have that natural 0:13:49.640 --> 0:13:53.640 curiosity that actually goes dormant over time right as we 0:13:53.679 --> 0:13:56.120 grow up. So the good news is that we can 0:13:56.200 --> 0:13:59.360 reawaken it by continuously questioning and seeking to learn more 0:13:59.400 --> 0:14:02.679 about everything around us. Right, So that's true for human beings. 0:14:02.800 --> 0:14:06.080 We probably see the same in organizations right where we 0:14:06.160 --> 0:14:09.760 see that startups actually are the most curious, right. They 0:14:09.760 --> 0:14:13.920 don't have, you know, an established way of working, They 0:14:14.040 --> 0:14:17.840 usually don't have big funding. They have an idea, and 0:14:17.880 --> 0:14:23.040 they're curious about developing or growing this idea. And so 0:14:23.120 --> 0:14:27.480 for me, it's really about helping people to rediscover something 0:14:27.520 --> 0:14:31.320 that is deeply human, which is their optimism, their openness, 0:14:31.720 --> 0:14:35.520 and also their curiosity and their sense to experiment and 0:14:35.560 --> 0:14:38.320 try things out right. And if we humans can do 0:14:38.360 --> 0:14:42.520 that and reawaken that, I have full confidence that organizations 0:14:42.520 --> 0:14:43.200 can do that too. 0:14:43.360 --> 0:14:45.080 Do you think it's broken down when you look at 0:14:45.120 --> 0:14:46.800 the political environment globally? 0:14:49.640 --> 0:14:52.400 Again, Like what I feel like is for me, probably 0:14:52.440 --> 0:14:55.640 one of the most important dimensions of a future ready 0:14:55.720 --> 0:15:00.080 mindset is what I call expensive empathy. Right. What I 0:15:00.120 --> 0:15:03.120 mean by that is understanding and connecting with the experience 0:15:03.120 --> 0:15:07.160 of others. Right. It really enriches our interactions and decisions 0:15:07.400 --> 0:15:11.560 and ensuring that they are considerate and inclusive, which is 0:15:11.640 --> 0:15:15.240 really essential in a diverse global environment. So I feel 0:15:15.320 --> 0:15:18.160 if we all show more empathy, right, and that means 0:15:18.680 --> 0:15:21.800 you as a parent, as a as a journalist or 0:15:21.800 --> 0:15:25.880 a reporter, or as a teacher or a politician, right, 0:15:26.320 --> 0:15:30.000 you have more empathy for each other. I think we 0:15:30.080 --> 0:15:32.280 all see that the better future will actually happen. 0:15:32.560 --> 0:15:37.800 It's it's I love the optimism, but but that's struck down. Yeah, yeah, 0:15:37.840 --> 0:15:39.960 I mean we don't live in a world. I mean, 0:15:40.040 --> 0:15:42.480 look at the look at just politics right now, there's 0:15:43.040 --> 0:15:45.240 a real lack of empathy. I would say in Washington, 0:15:45.360 --> 0:15:49.920 d C. Among colleagues, members of the House, who continually 0:15:49.920 --> 0:15:53.000 scream at each other. There's a lack of decorum that 0:15:53.120 --> 0:15:57.000 was present just a generation ago, Doctor Fert, How can 0:15:57.040 --> 0:15:59.760 you say that we're in a place where you're optimistic 0:15:59.760 --> 0:16:02.200 about empathy exactly? 0:16:02.200 --> 0:16:04.680 So I'm optimistic that we all can rediscover it and 0:16:04.720 --> 0:16:06.360 we can actually practice and train it. 0:16:06.520 --> 0:16:06.720 Right. 0:16:06.920 --> 0:16:09.680 So there is a way you can learn to be 0:16:09.760 --> 0:16:13.280 more optimistic. There's also a way that you can reawaken 0:16:13.320 --> 0:16:17.400 your curiosity, and there's a way that you can practice empathy, right, 0:16:17.560 --> 0:16:21.000 And it's something you're absolutely right, tim that we need 0:16:21.040 --> 0:16:24.840 to all develop and grow more. And in my book, 0:16:24.880 --> 0:16:27.920 I actually give practices that we all can try out 0:16:28.480 --> 0:16:32.600 to become more empathetic, to become more optimistic, to become 0:16:32.640 --> 0:16:35.800 more open and curious. And so if we all use 0:16:35.880 --> 0:16:39.040 those practices and at the same time learn from these 0:16:39.080 --> 0:16:41.600 stories that I share, I think we have a good 0:16:41.720 --> 0:16:44.440 chance that you know, we see a better future happening. 0:16:44.680 --> 0:16:46.400 There's a great I got to say at page one 0:16:46.480 --> 0:16:48.800 seventy nine, change your mind state note, And it's an 0:16:48.800 --> 0:16:51.280 experiment can do kind of you say, writing a public 0:16:51.320 --> 0:16:54.520 transportation and you know, sometimes I look around and just 0:16:54.640 --> 0:16:58.920 everybody's buried in their phones and nobody has any awareness 0:16:58.960 --> 0:17:01.800 of anybody technology that's doing that, And that's technology. 0:17:01.800 --> 0:17:04.119 To always wonder what Steve Jobs would think if he, 0:17:04.359 --> 0:17:06.919 you know, we're around today and just walked into a 0:17:06.920 --> 0:17:09.080 subway car and saw everybody just looking at their phones. 0:17:09.119 --> 0:17:10.760 Well, doctor Fird, is that part of the problem. We're 0:17:10.800 --> 0:17:13.480 so buried, we're still looking inward we're looking we're buried 0:17:13.480 --> 0:17:16.600 in our phones. I mean, we don't kind of think 0:17:16.640 --> 0:17:18.879 about the people around us and what's going on. And 0:17:18.920 --> 0:17:21.200 forgive us, we only have about thirty forty seconds here. 0:17:22.160 --> 0:17:24.280 Yes, so I think when we look on the phone, right, 0:17:24.320 --> 0:17:28.000 we're not looking inwards, right, That's the first thing. So Carol, 0:17:28.040 --> 0:17:30.520 I would argue in the same way with you, right, 0:17:30.640 --> 0:17:33.960 we should probably look more inwards. Right, and doing meditation 0:17:34.119 --> 0:17:37.919 practices and reflecting practices I think help us to really 0:17:38.520 --> 0:17:42.640 trying to discover what's going on in our inner world. Right, 0:17:42.800 --> 0:17:45.840 what is our mind state currently? Are we actually more closed, 0:17:45.920 --> 0:17:47.560 more afraid. 0:17:47.119 --> 0:17:47.840 More uncertain? 0:17:48.359 --> 0:17:51.200 And if we are, right, how can I shift? How 0:17:51.200 --> 0:17:53.800 can I change this mind state to be more open, 0:17:53.840 --> 0:17:56.480 to be more optimistic and more curious again. And I 0:17:56.520 --> 0:18:00.000 think if we are able to do that and practice 0:18:00.080 --> 0:18:02.520 that even more again, like I think, we're going to 0:18:02.560 --> 0:18:06.240 see a great future happening really interesting. 0:18:06.440 --> 0:18:08.480 I'm so glad we could get some time with you. 0:18:08.520 --> 0:18:11.200 Thank you so much, congratulations on the book. Good luck 0:18:11.200 --> 0:18:14.240 with it. Doctor Frederick fert He's founder of Google's Innovation Lab, 0:18:14.280 --> 0:18:18.000 Google's first chief innovation evangelist, and his new book that's out, 0:18:18.200 --> 0:18:20.680 What's next is now how to live future ready. We 0:18:20.800 --> 0:18:24.800 forgot to say he actually sends a packet of seeds. 0:18:25.000 --> 0:18:27.960 You can hear the seeds right now in. 0:18:27.920 --> 0:18:28.400 A little bag. 0:18:28.640 --> 0:18:29.600 Seeds for your future now. 0:18:29.680 --> 0:18:31.040 Yeah, very cool, kind of loving that. 0:18:31.280 --> 0:18:32.040 This is Bloomberg. 0:18:35.720 --> 0:18:40.119 This is Bloomberg Business Week inside from the reporters and 0:18:40.280 --> 0:18:43.840 editors who bring you America's most trusted business magazine plus 0:18:43.920 --> 0:18:47.840 global business, finance and tech news as it happens. Bloomberg 0:18:47.920 --> 0:18:52.960 Business Week with Carol Messer and Tim Stenebeck on Bloomberg Radio. 0:18:53.840 --> 0:18:56.560 It is Bloomberg Business Meet Carol. You'll remember on Friday 0:18:56.920 --> 0:18:59.520 we talked about this story about how everyone really is 0:18:59.680 --> 0:19:02.280 sick a lot more often in our post COVID world. 0:19:02.480 --> 0:19:04.439 Yeah, it kind of has been staying with me in 0:19:04.440 --> 0:19:06.359 a big way. I keep thinking about that, talking and 0:19:06.400 --> 0:19:08.880 having a lot of conversations in around the newsroom about it. Yeah. 0:19:08.880 --> 0:19:11.440 Here's the data that we were citing here. At least 0:19:11.440 --> 0:19:14.679 thirteen communicable diseases, from the common cold to measles and 0:19:14.680 --> 0:19:18.440 tuberculosis are surging past their pre pandemic levels in many regions, 0:19:18.560 --> 0:19:21.600 and often by significant margins. That's according to analysis by 0:19:21.600 --> 0:19:25.280 Bloomberg News and London based disease forecasting firm Affinity. 0:19:25.680 --> 0:19:29.160 So we are very curious what doctor Iman Abuzaid has 0:19:29.160 --> 0:19:30.760 to say about this. She's co founder and CEO at 0:19:30.800 --> 0:19:33.800 Incredible Health, there are marketplace that connects nurses to hospitals. 0:19:33.840 --> 0:19:35.920 She joins us from Austin, Texas. We've leaned on her 0:19:36.520 --> 0:19:39.879 coming out of the pandemic, during the pandemic, during the 0:19:39.880 --> 0:19:42.560 pandemic to really get a good gut check on what's 0:19:42.560 --> 0:19:45.640 going on among the healthcare community and in particular what's 0:19:45.640 --> 0:19:49.119 going on with nurses. Doctor Abouzaid, Great to have you 0:19:49.160 --> 0:19:51.040 back with us. We do want to kind of start 0:19:51.040 --> 0:19:54.160 there because you do. You're so good about telling us 0:19:54.240 --> 0:19:57.320 kind of what is top of mind for the nursing community. 0:19:57.359 --> 0:20:00.400 And I am curious about if they're seeing people more, 0:20:00.640 --> 0:20:04.159 you know, sick with kind of strange strange ailments, if 0:20:04.200 --> 0:20:09.600 you will, different communicable diseases. What are they seeing specifically. 0:20:10.040 --> 0:20:12.359 Yeah, thank you so much for having me. So, the 0:20:12.640 --> 0:20:16.600 US healthcare system is seeing increases in patient demand, right, so, 0:20:17.000 --> 0:20:20.880 the demand from patients and sicker patients continues to increase, 0:20:21.280 --> 0:20:23.680 and we're struggling to make sure that we have enough 0:20:23.680 --> 0:20:28.120 healthcare workers to support to support patients. In our most 0:20:28.160 --> 0:20:32.000 recent so our platform our two sided marketplace as hospitals 0:20:32.000 --> 0:20:34.240 and nurses. We work with over one million US nurses 0:20:34.240 --> 0:20:37.640 in the country and over oney five hundred hospitals. Our 0:20:37.680 --> 0:20:41.199 most recent study was actually of healthcare executive or hospital leaders. 0:20:42.400 --> 0:20:46.000 They are ninety percent of them are stating that they 0:20:46.040 --> 0:20:49.200 project the nursing shortage to worsen in the future years 0:20:49.640 --> 0:20:52.600 and only thirty two percent are satisfied with the ratio 0:20:52.880 --> 0:20:56.960 of nurses to patients on their units today. 0:20:58.119 --> 0:21:01.159 We care about how this looks over time, and we 0:21:01.200 --> 0:21:03.679 care about sort of the trend and whether or not 0:21:03.720 --> 0:21:06.480 things are getting better things are getting worse. What do 0:21:06.960 --> 0:21:07.720 the data tell you? 0:21:08.960 --> 0:21:11.679 So the thing the areas that are getting better is 0:21:11.680 --> 0:21:15.080 that we're there's a larger portion of nurses that are 0:21:15.119 --> 0:21:18.800 staying in the profession. So during COVID, we were seeing 0:21:18.840 --> 0:21:21.760 like an exodus not just out of the their current jobs, 0:21:21.760 --> 0:21:24.360 but out of that opting out of being nurses altogether. 0:21:24.680 --> 0:21:27.399 So we've definitely seen an improvement there, and we've also 0:21:27.400 --> 0:21:32.159 seen an improvement in mental health for nurses. The areas 0:21:32.160 --> 0:21:36.040 where we're not seeing much improvement is staffing and ensuring 0:21:36.080 --> 0:21:41.199 that there's enough nurses on the floors and so, and 0:21:41.240 --> 0:21:43.600 that's reflected by the fact that only thirty percent of 0:21:43.640 --> 0:21:46.440 hospital leaders are satisfied with the number of nurses that 0:21:46.480 --> 0:21:50.119 are on the floors given the volume of patients that 0:21:50.160 --> 0:21:51.320 they each need to take care of. 0:21:51.520 --> 0:21:53.600 You know, one of the things I want to ask 0:21:53.640 --> 0:21:55.280 you is, I feel like we've talked to you, you know, 0:21:55.520 --> 0:21:57.480 for a long time, and in terms of the trends, 0:21:57.560 --> 0:22:01.840