1 00:00:00,640 --> 00:00:04,360 Speaker 1: I'm off my game today. No, you're not. People are 2 00:00:04,360 --> 00:00:06,200 Speaker 1: going to have to start making better content. I think 3 00:00:06,200 --> 00:00:07,720 Speaker 1: we're gonna be talking about this for a long time. 4 00:00:07,800 --> 00:00:10,800 Speaker 1: When you program for everyone, you program for no one. 5 00:00:10,800 --> 00:00:12,879 Speaker 1: I think it's a were purpose driven platform. Like we're 6 00:00:12,880 --> 00:00:16,200 Speaker 1: trying to get to substance? How was that? Are you 7 00:00:16,239 --> 00:00:19,840 Speaker 1: happy with that? This is marketing therapy right now? And 8 00:00:19,880 --> 00:00:24,400 Speaker 1: it really is? What's up? I'm Laura Currency and I'm 9 00:00:24,400 --> 00:00:28,000 Speaker 1: Alexa Kristen. Welcome back to at Landia. Hey everybody. So 10 00:00:28,120 --> 00:00:33,360 Speaker 1: recently Laura, myself and Cam our producer and producer, we're 11 00:00:33,400 --> 00:00:37,880 Speaker 1: down in Keepiskene, Florida for the Washington Post Next conference. 12 00:00:38,040 --> 00:00:42,120 Speaker 1: We did a live recording and UM we had a 13 00:00:42,120 --> 00:00:44,320 Speaker 1: great conversation with some folks there. Yeah, I mean it 14 00:00:44,400 --> 00:00:47,120 Speaker 1: was really interesting to be front and center with Amelia 15 00:00:47,200 --> 00:00:50,080 Speaker 1: Garcia Ruez who is there managing editor, and Jed Hartman, 16 00:00:50,120 --> 00:00:52,800 Speaker 1: who is their chief revenue officer, and get the difference 17 00:00:52,800 --> 00:00:55,920 Speaker 1: in opinion on things like KPIs and the tension that 18 00:00:55,960 --> 00:01:00,120 Speaker 1: exists between brand experience UM for readers and technology. You 19 00:01:00,160 --> 00:01:02,400 Speaker 1: what they're doing to really kind of push the industry 20 00:01:02,440 --> 00:01:06,240 Speaker 1: forward and think differently about uh, new products. So Yeah, 21 00:01:06,240 --> 00:01:08,600 Speaker 1: we had a great time, So thank you Washington Post 22 00:01:08,680 --> 00:01:11,400 Speaker 1: for hosting us and furnishing probably one of the best 23 00:01:11,400 --> 00:01:14,000 Speaker 1: spicy margarita is I think we've had on the show. Yeah, 24 00:01:14,040 --> 00:01:16,000 Speaker 1: we definitely got through the second round the crowd and 25 00:01:16,000 --> 00:01:17,720 Speaker 1: I think they were very excited. I have to say 26 00:01:18,440 --> 00:01:23,160 Speaker 1: Amelio definitely hit the second one quickly. So this weekend 27 00:01:23,160 --> 00:01:27,120 Speaker 1: Atlandia UM coming back off my visit down to one of, 28 00:01:27,400 --> 00:01:32,240 Speaker 1: if not my favorite town outside of the Tri state, Austin, Texas. 29 00:01:32,360 --> 00:01:34,280 Speaker 1: I have to say something about Austin. I was like 30 00:01:34,360 --> 00:01:37,119 Speaker 1: totally skeptical of Austin, and then I went down like 31 00:01:37,440 --> 00:01:39,960 Speaker 1: a couple of years ago to visit friends and I 32 00:01:40,000 --> 00:01:45,080 Speaker 1: went to the Alamo Alamo Drafthouse, Fried Pickles, get them 33 00:01:45,360 --> 00:01:50,080 Speaker 1: watch a movie Crunch. Crunch It's the best thing in Texas. Underrated. 34 00:01:50,280 --> 00:01:52,480 Speaker 1: So I didn't have time to get to the Alamo Drafthouse, 35 00:01:52,520 --> 00:01:54,800 Speaker 1: but I did spend quite a bit of time downtown 36 00:01:54,840 --> 00:01:59,680 Speaker 1: south by Southwest and one of the big winners I saw. 37 00:01:59,680 --> 00:02:02,720 Speaker 1: And another reason why I think brands continue or need 38 00:02:02,760 --> 00:02:07,480 Speaker 1: to continue to show up at these sort of conferences 39 00:02:09,280 --> 00:02:12,440 Speaker 1: right is because it gives people both in the industry 40 00:02:12,440 --> 00:02:15,480 Speaker 1: and from a consumer standpoint, a chance to touch the 41 00:02:15,520 --> 00:02:20,520 Speaker 1: brand in a way that isn't always accessible through day 42 00:02:20,560 --> 00:02:23,280 Speaker 1: to day interaction. I also think to that point, and 43 00:02:23,320 --> 00:02:25,480 Speaker 1: when we were talking about this, when you were down there, 44 00:02:25,720 --> 00:02:27,960 Speaker 1: I had this moment where it was like, so many 45 00:02:28,040 --> 00:02:30,960 Speaker 1: brands actually, if they go down or if they're at 46 00:02:30,960 --> 00:02:33,639 Speaker 1: an event like south By, they actually have the opportunity 47 00:02:33,760 --> 00:02:36,040 Speaker 1: strike out and do something different than they would in 48 00:02:36,080 --> 00:02:39,320 Speaker 1: their full like marketing media mix. Right, it's a chance 49 00:02:39,320 --> 00:02:42,480 Speaker 1: to experiment for sure, and and and truly innovate. I 50 00:02:42,520 --> 00:02:44,800 Speaker 1: remember because we were That's why you said, because I 51 00:02:44,840 --> 00:02:46,600 Speaker 1: was talking to a couple of clients down there. And 52 00:02:46,639 --> 00:02:48,560 Speaker 1: it's funny. It's like, if there's ever a place to 53 00:02:48,720 --> 00:02:54,760 Speaker 1: test whether it's tech, art, science, data like Austin, is 54 00:02:54,760 --> 00:02:57,400 Speaker 1: the place in south By in particular where all of 55 00:02:57,440 --> 00:02:59,520 Speaker 1: those things intersect. So it's like, what do you have 56 00:02:59,600 --> 00:03:00,960 Speaker 1: to lose? You, what do you have to lose? I 57 00:03:01,000 --> 00:03:03,400 Speaker 1: agree with that, and and I love the idea that 58 00:03:03,400 --> 00:03:06,040 Speaker 1: you were talking about. Was like it's tangible, yeah, and 59 00:03:06,080 --> 00:03:08,000 Speaker 1: you can touch it. And so I'll give you a 60 00:03:08,080 --> 00:03:10,240 Speaker 1: list of some of the things that caught my eye 61 00:03:10,280 --> 00:03:12,519 Speaker 1: and and some of the things that I heard um 62 00:03:12,560 --> 00:03:15,359 Speaker 1: at the JW. Marriott that were some fan favorites. So 63 00:03:15,680 --> 00:03:19,480 Speaker 1: American Gods is a show on stars to this enormous bowl, 64 00:03:19,560 --> 00:03:21,519 Speaker 1: like you could not miss this ship. It was a 65 00:03:21,600 --> 00:03:26,960 Speaker 1: huge bull be all. It was a bowl and it 66 00:03:27,040 --> 00:03:31,440 Speaker 1: was a show stopping and arresting UM experience, whereas Prison, 67 00:03:32,000 --> 00:03:35,640 Speaker 1: Prison Break, UM did this escape room that I actually 68 00:03:35,680 --> 00:03:37,280 Speaker 1: didn't have a chance to go through, but a lot 69 00:03:37,320 --> 00:03:39,960 Speaker 1: of my colleagues did and said it was such unique experience. 70 00:03:40,000 --> 00:03:41,440 Speaker 1: You felt like you actually got in and around the 71 00:03:41,480 --> 00:03:43,440 Speaker 1: brand and felt like you were actually on the set, 72 00:03:43,480 --> 00:03:46,080 Speaker 1: which I think is another way to give people a 73 00:03:46,120 --> 00:03:49,000 Speaker 1: different perspective. One that I did get a chance to 74 00:03:49,040 --> 00:03:51,440 Speaker 1: see UM, which is right around the corner from a 75 00:03:51,440 --> 00:03:53,200 Speaker 1: place I actually used to bartend, so I know the 76 00:03:53,200 --> 00:03:57,400 Speaker 1: street very well, they know me well. Was breaking Bads, 77 00:03:57,480 --> 00:04:02,160 Speaker 1: Los Poilos Armanos set and actually two of the actors 78 00:04:02,200 --> 00:04:06,280 Speaker 1: gian Carlos Posito and Bob Auden Kirker Kirk, I'm going 79 00:04:06,320 --> 00:04:08,720 Speaker 1: to mess that up. Thank you actually came by and 80 00:04:08,760 --> 00:04:11,040 Speaker 1: again it's it's this really cool way to and and 81 00:04:11,120 --> 00:04:14,920 Speaker 1: also it's such a low key kick back vibe and 82 00:04:14,960 --> 00:04:17,120 Speaker 1: I think it gives you a chance to see, you know, 83 00:04:17,160 --> 00:04:20,200 Speaker 1: the celebrities getting into it, but again a very non 84 00:04:20,240 --> 00:04:25,120 Speaker 1: Hollywood glamorous because like three years ago, right, it was 85 00:04:25,200 --> 00:04:30,719 Speaker 1: like lines around the corner, celebrities everywhere, but it felt 86 00:04:30,760 --> 00:04:33,560 Speaker 1: like it was more plugged in, like more amped, and 87 00:04:33,680 --> 00:04:36,880 Speaker 1: almost like to a point where it got overamped, you know, 88 00:04:37,080 --> 00:04:39,080 Speaker 1: I feel like we're over the cliff, right, like some 89 00:04:39,200 --> 00:04:41,520 Speaker 1: of the foam has come down on the beer and 90 00:04:41,560 --> 00:04:44,600 Speaker 1: like it's a good drink. Well. I think that the 91 00:04:44,640 --> 00:04:46,840 Speaker 1: stars of south By were actually different this year. It 92 00:04:46,880 --> 00:04:50,400 Speaker 1: was a very politically charged south By UM so Cecil Richards, 93 00:04:50,400 --> 00:04:53,320 Speaker 1: the president Plan Parenthood, was down there talking a lot 94 00:04:53,400 --> 00:04:55,960 Speaker 1: about how tech stands with Planned Parenthood, which I thought 95 00:04:56,000 --> 00:04:58,560 Speaker 1: was really interesting. I did take a picture with her, 96 00:04:58,680 --> 00:05:02,000 Speaker 1: you can see it on her Instagram. A podcast Joe 97 00:05:02,000 --> 00:05:04,920 Speaker 1: Biden gave a huge talk down there relative to healthcare 98 00:05:05,320 --> 00:05:07,400 Speaker 1: camp cancer UM, and I would say the star of 99 00:05:07,400 --> 00:05:09,800 Speaker 1: the show, and I'm not biased because I am a 100 00:05:09,839 --> 00:05:12,800 Speaker 1: resident from New Jersey UM was Corey Booker, who had 101 00:05:12,800 --> 00:05:15,640 Speaker 1: a key note. From what I understand, there was overspill 102 00:05:16,080 --> 00:05:18,640 Speaker 1: that standing room only didn't even have an overspill room 103 00:05:18,760 --> 00:05:20,360 Speaker 1: or overflow. I should say, I'm not talking about me 104 00:05:20,360 --> 00:05:23,680 Speaker 1: and my gene so I think it was interesting to 105 00:05:23,720 --> 00:05:27,200 Speaker 1: see um a political leader come and obviously we've talked 106 00:05:27,240 --> 00:05:29,680 Speaker 1: about politics quite a bit on our show, but all 107 00:05:29,760 --> 00:05:31,800 Speaker 1: these worlds are really starting to blur. I was just 108 00:05:31,839 --> 00:05:35,880 Speaker 1: gonna say, issues causes blending now with tech, and I 109 00:05:35,880 --> 00:05:39,200 Speaker 1: wonder my question to you, was tech as responsive like 110 00:05:39,240 --> 00:05:43,799 Speaker 1: the tech crowd, as responsive to the politicians, the people 111 00:05:43,920 --> 00:05:45,840 Speaker 1: like the n g O s, those types of people 112 00:05:45,880 --> 00:05:49,120 Speaker 1: who showed up. Well, these organizations know that they need them, right, 113 00:05:49,160 --> 00:05:52,520 Speaker 1: They need advancements in tech to help scale their causes. 114 00:05:52,560 --> 00:05:55,479 Speaker 1: But it's always been that way. I also also conversations 115 00:05:55,520 --> 00:05:57,600 Speaker 1: that now tech has to get closer to d C, 116 00:05:58,040 --> 00:06:00,479 Speaker 1: the belt Way, right and I in a way that 117 00:06:00,520 --> 00:06:03,040 Speaker 1: they never have. This is a great kind of place 118 00:06:03,080 --> 00:06:05,800 Speaker 1: for them to me UM. One of the other things 119 00:06:05,839 --> 00:06:09,200 Speaker 1: that was really cool, UH was podcasting, how a presence, 120 00:06:09,240 --> 00:06:11,960 Speaker 1: I think for the first time UM and I think 121 00:06:12,000 --> 00:06:14,479 Speaker 1: they're still talking though about advertising. I mean, their general 122 00:06:14,520 --> 00:06:17,720 Speaker 1: which isn't a bad thing, right and it's early. It's 123 00:06:17,760 --> 00:06:20,960 Speaker 1: early days, is to say listen, brands need to start 124 00:06:21,200 --> 00:06:25,240 Speaker 1: experimenting with podcasting now because it's an easy way in right, 125 00:06:25,760 --> 00:06:29,240 Speaker 1: in branded content, in sure, in advertising, just straight up 126 00:06:29,279 --> 00:06:31,880 Speaker 1: advertising that's not a bad thing, it's a good thing. 127 00:06:32,520 --> 00:06:35,479 Speaker 1: But to get to a really comfortable place where you say, 128 00:06:35,520 --> 00:06:39,080 Speaker 1: wait a second, what's my brand's value in audio in 129 00:06:39,120 --> 00:06:44,159 Speaker 1: these conversational interfaces, when our lives become so programmed, right, 130 00:06:44,279 --> 00:06:50,400 Speaker 1: we tell our Alexa to only order tied. Right, I'm 131 00:06:50,400 --> 00:06:53,040 Speaker 1: not even kidding. So if it is getting there, you say, 132 00:06:53,200 --> 00:06:55,000 Speaker 1: I mean this is a simple example, right, you say, 133 00:06:55,120 --> 00:06:56,880 Speaker 1: only order tied. I don't want to hear about any 134 00:06:56,880 --> 00:07:00,960 Speaker 1: other laundry detergent definitely, And I think again it's it's 135 00:07:01,000 --> 00:07:04,159 Speaker 1: early days. Um. But it was just really exciting to 136 00:07:04,240 --> 00:07:07,719 Speaker 1: see so many great podcasters um, and people in the 137 00:07:07,760 --> 00:07:11,440 Speaker 1: podcast industry down at south By. That was a new one. Um. 138 00:07:11,480 --> 00:07:13,760 Speaker 1: I'll tell you what my favorite. One of my favorite 139 00:07:13,760 --> 00:07:19,080 Speaker 1: consumer things of south By was accessories. Um, everything old 140 00:07:19,160 --> 00:07:20,760 Speaker 1: is new again is something that I feel, like I've 141 00:07:20,760 --> 00:07:23,720 Speaker 1: said on the last two shows, but pins, like straight 142 00:07:23,800 --> 00:07:26,960 Speaker 1: up old school buttons and pins. They've been like they've 143 00:07:26,960 --> 00:07:30,600 Speaker 1: been getting really total nineties nostalgia. But my favorite thing 144 00:07:30,600 --> 00:07:33,680 Speaker 1: I came on with was a customed Jane jacket that 145 00:07:33,800 --> 00:07:37,080 Speaker 1: I designed with the Ladies of Soul Cycle. Um. So 146 00:07:37,120 --> 00:07:40,600 Speaker 1: it was total badass, like skull and crossbones Jeane Jacket 147 00:07:40,720 --> 00:07:43,240 Speaker 1: Levi's hello. I mean I thought it was like it 148 00:07:43,280 --> 00:07:44,680 Speaker 1: was No, it was so. It was not that kind 149 00:07:44,680 --> 00:07:48,400 Speaker 1: of skull cross it was. It was the sole cycle version. Um. 150 00:07:48,480 --> 00:07:51,920 Speaker 1: And they had these three young women who were um 151 00:07:52,400 --> 00:07:57,280 Speaker 1: seams artists and they were hand sewing and stitching these jackets. UM. 152 00:07:57,320 --> 00:07:59,040 Speaker 1: So the back of my jacket if you see a 153 00:07:59,080 --> 00:08:03,920 Speaker 1: girl walking around, you know, I thought about it. Maybe 154 00:08:03,920 --> 00:08:06,520 Speaker 1: that would be the next one. It says savage and 155 00:08:08,440 --> 00:08:12,560 Speaker 1: with some cactus patches. Anyhow, it was a lot of fun. 156 00:08:12,600 --> 00:08:14,760 Speaker 1: I'll tell you who the losers were really quickly. The weather. 157 00:08:14,880 --> 00:08:17,240 Speaker 1: The weather sucked and the weather totally brings down the 158 00:08:17,320 --> 00:08:18,880 Speaker 1: vibe and awesome because you just want to be outside 159 00:08:18,880 --> 00:08:22,280 Speaker 1: and walking around. And rain, which leads to my next 160 00:08:22,360 --> 00:08:25,320 Speaker 1: big loser. Car service apps, so Uber and Lyft for 161 00:08:25,320 --> 00:08:28,360 Speaker 1: those who don't know, is not often UM. So they 162 00:08:28,400 --> 00:08:30,680 Speaker 1: had these two that were I feel like jockeying for 163 00:08:30,760 --> 00:08:33,319 Speaker 1: like the Star of south By from a car service standpoint, 164 00:08:33,640 --> 00:08:36,800 Speaker 1: Fasten and Fair and both of them were failing miserably 165 00:08:36,800 --> 00:08:39,679 Speaker 1: in the rain. UM. And then the last big loser 166 00:08:40,760 --> 00:08:46,040 Speaker 1: were these panels that feel like a redundancy see of 167 00:08:46,160 --> 00:08:49,520 Speaker 1: same The panel, no speaking panels speaking, which is something 168 00:08:49,559 --> 00:08:51,800 Speaker 1: that you and I have talked about. I would definitely 169 00:08:51,960 --> 00:08:55,480 Speaker 1: challenge the industry a bit too, to reimagine putting four 170 00:08:55,520 --> 00:08:58,640 Speaker 1: people up on stools that are definitely look so uncomfortable. 171 00:08:59,200 --> 00:09:01,040 Speaker 1: Like I mean, at the end of the day, you 172 00:09:01,080 --> 00:09:04,600 Speaker 1: need someone to have some point of view on something 173 00:09:04,640 --> 00:09:07,520 Speaker 1: that they've done, and you need some experience, right and 174 00:09:07,520 --> 00:09:09,679 Speaker 1: everyone think it's like how this applies to me in 175 00:09:09,720 --> 00:09:12,280 Speaker 1: the audience? Well, reason for being there. I mean for me, 176 00:09:12,440 --> 00:09:14,560 Speaker 1: what I would love to see is like a redo, 177 00:09:15,080 --> 00:09:18,480 Speaker 1: a different take on the format. Let's just three do 178 00:09:18,640 --> 00:09:21,080 Speaker 1: a different take on the format. I don't have an answer. 179 00:09:21,240 --> 00:09:22,640 Speaker 1: I don't know. We can think about this, I can 180 00:09:22,720 --> 00:09:26,280 Speaker 1: think about it. So I think that all in all, 181 00:09:26,440 --> 00:09:28,400 Speaker 1: you had a good time in south By. You didn't 182 00:09:28,400 --> 00:09:30,800 Speaker 1: have my fried pickles at the Aluma, but that's okay. 183 00:09:30,840 --> 00:09:32,760 Speaker 1: You go down there again. Because you're a hook them girl. 184 00:09:33,000 --> 00:09:37,280 Speaker 1: I am. I am a longhorn hook them Anyway, We're 185 00:09:37,280 --> 00:09:41,120 Speaker 1: going to roll into our live record that we did 186 00:09:41,240 --> 00:09:44,000 Speaker 1: with the Washington Post at the Washington Post next conference 187 00:09:44,040 --> 00:09:59,840 Speaker 1: and key a Biscayne, we'll be right back. Should as 188 00:09:59,880 --> 00:10:06,520 Speaker 1: a about to get so real, so I'm Laura Carenti, 189 00:10:06,640 --> 00:10:09,800 Speaker 1: I'm Alexa Christian and this is Atlandia. So we're super 190 00:10:09,840 --> 00:10:14,439 Speaker 1: excited to have two industry veterans join us today, Amilio 191 00:10:14,720 --> 00:10:18,360 Speaker 1: Garcia Ruez, who is the managing editor of The Washington Post, 192 00:10:18,840 --> 00:10:21,680 Speaker 1: and Jed Hartman, the c r O of the Washington Post. 193 00:10:22,120 --> 00:10:25,680 Speaker 1: So obviously the industry, um guys has been talking a 194 00:10:25,720 --> 00:10:30,640 Speaker 1: lot about your breaking tagline, democracy dies in the darkness. 195 00:10:30,679 --> 00:10:34,080 Speaker 1: Although Amelia, after last night, we're convinced that the darkness 196 00:10:34,080 --> 00:10:36,360 Speaker 1: also brings out the best of democracy after we saw 197 00:10:36,360 --> 00:10:43,000 Speaker 1: you on the dance floor, So yeah, are you going 198 00:10:43,040 --> 00:10:49,280 Speaker 1: to shake it? But we're we're, obviously like everybody here 199 00:10:49,320 --> 00:10:52,880 Speaker 1: with us today at the Washington Post Next Conference, enamored 200 00:10:52,960 --> 00:10:55,520 Speaker 1: with the courage and the bravery it took for a 201 00:10:55,559 --> 00:10:58,280 Speaker 1: hundred and thirty year brand to come out with a tagline. 202 00:10:58,520 --> 00:11:00,840 Speaker 1: And Alexa and I really just want to know why now? 203 00:11:01,679 --> 00:11:04,880 Speaker 1: So why now is has nothing to do with Donald Trump, 204 00:11:04,920 --> 00:11:08,520 Speaker 1: although the timing seems to be that way. We began 205 00:11:08,640 --> 00:11:12,240 Speaker 1: working on tagline branding thing a couple of years ago, 206 00:11:12,840 --> 00:11:16,920 Speaker 1: and newspapers or publishers, i should say, are terrible at 207 00:11:16,960 --> 00:11:18,600 Speaker 1: that sort of thing. We're just not very good at marketing. 208 00:11:18,640 --> 00:11:20,960 Speaker 1: We don't like doing it, and uh, it took us 209 00:11:21,000 --> 00:11:23,360 Speaker 1: a very long time. We had consultants come in, we 210 00:11:23,400 --> 00:11:25,800 Speaker 1: had meeting after meeting after meeting. Jed was a part 211 00:11:25,800 --> 00:11:28,640 Speaker 1: of the process, and we were sort of kind of stuck. 212 00:11:28,880 --> 00:11:32,280 Speaker 1: And eventually we got to this point where Jeff uh 213 00:11:32,280 --> 00:11:36,160 Speaker 1: in conversations with Bob Woodward, the fame journalist, came back 214 00:11:36,200 --> 00:11:39,000 Speaker 1: with this democracy dies in darkness thing. And you know, 215 00:11:39,280 --> 00:11:42,199 Speaker 1: newsrooms in general are very cynical places, so that is 216 00:11:42,240 --> 00:11:45,440 Speaker 1: you can imagine. The first reaction was, oh my god, really, 217 00:11:45,480 --> 00:11:47,760 Speaker 1: what else are you gonna come up with? But as 218 00:11:47,760 --> 00:11:49,920 Speaker 1: it time went on, we all sort of grew closer 219 00:11:49,920 --> 00:11:52,360 Speaker 1: to it. We look at a lot of alternatives, uh, 220 00:11:52,400 --> 00:11:55,719 Speaker 1: and nothing quite fit, and finally we settled on what 221 00:11:55,760 --> 00:11:57,800 Speaker 1: we settled on that came out a couple weeks ago. Yeah, 222 00:11:57,800 --> 00:11:59,720 Speaker 1: I mean, you know, Alexa and I have been talking 223 00:11:59,760 --> 00:12:01,400 Speaker 1: a lot over the last few days since we've been 224 00:12:01,559 --> 00:12:05,000 Speaker 1: down here in Miami, just about obviously the new cycle 225 00:12:05,040 --> 00:12:07,920 Speaker 1: and what um it's brought to the surface, which is 226 00:12:07,960 --> 00:12:11,960 Speaker 1: the credibility of journalism. UM. What we find interesting is 227 00:12:12,080 --> 00:12:16,960 Speaker 1: this kind of tension between scale um versus quality is 228 00:12:16,960 --> 00:12:19,760 Speaker 1: a truly a race to the bottom or is there 229 00:12:19,840 --> 00:12:22,480 Speaker 1: this more important time now than ever to kind of 230 00:12:22,480 --> 00:12:24,880 Speaker 1: separate yourselves from the pack and start thinking about how 231 00:12:24,880 --> 00:12:27,760 Speaker 1: you come to the market from a quality standpoint. Are 232 00:12:27,840 --> 00:12:30,600 Speaker 1: you speaking about a marketer coming from a quality standpoint 233 00:12:30,720 --> 00:12:34,480 Speaker 1: or a publisher? But then how do marketers how do 234 00:12:34,600 --> 00:12:37,959 Speaker 1: marketers spot you right quickly doing that, and how do 235 00:12:38,080 --> 00:12:43,480 Speaker 1: they engage with you doing that? Sure? So I think 236 00:12:43,559 --> 00:12:46,800 Speaker 1: it depends on what a marketer's true goals are with 237 00:12:46,880 --> 00:12:50,640 Speaker 1: the real kpi and not superficial kpi click through those 238 00:12:50,679 --> 00:12:53,839 Speaker 1: are all superficial kpi. No marketers, unless you're an add 239 00:12:53,840 --> 00:12:56,240 Speaker 1: tech company, make money on clickthrough, You make money on 240 00:12:56,280 --> 00:12:59,760 Speaker 1: something else, right, So it depends on your real KPI 241 00:13:00,760 --> 00:13:04,679 Speaker 1: to really leverage Washington Post or other publishers. It's to 242 00:13:04,760 --> 00:13:08,520 Speaker 1: understand what is the audience engaging with, what do they 243 00:13:08,720 --> 00:13:12,520 Speaker 1: on their own organically, and how does that intersect with 244 00:13:13,000 --> 00:13:16,760 Speaker 1: a marketer's objectives and do you look for a sweet 245 00:13:16,760 --> 00:13:19,560 Speaker 1: spot in there and then you capitalize it and it 246 00:13:19,559 --> 00:13:23,520 Speaker 1: which seems so easy, However, it can be very difficult 247 00:13:24,120 --> 00:13:27,400 Speaker 1: for a marketer sometimes to leave a core message to 248 00:13:27,480 --> 00:13:31,320 Speaker 1: get closer to what the publisher is organically engaging their 249 00:13:31,360 --> 00:13:33,720 Speaker 1: audience with So it's looking for that, and it's the 250 00:13:33,760 --> 00:13:36,840 Speaker 1: onus is on us to find that, and the onus 251 00:13:36,960 --> 00:13:40,680 Speaker 1: is on the marketer to look for that. I want 252 00:13:41,120 --> 00:13:44,440 Speaker 1: to want to want that and it Both of those 253 00:13:44,480 --> 00:13:46,600 Speaker 1: things are challenges. We have to find the right intersection 254 00:13:46,640 --> 00:13:48,559 Speaker 1: that, but but the marketers to say I want that intersection. 255 00:13:48,679 --> 00:13:52,199 Speaker 1: I don't want this just us talking about ourselves to 256 00:13:52,400 --> 00:13:54,280 Speaker 1: people who may or may not want to hear that. 257 00:13:54,320 --> 00:13:56,560 Speaker 1: I want to find where it intersects. So the focus 258 00:13:56,559 --> 00:13:59,480 Speaker 1: on technology with Washington Post, to focus on new products 259 00:13:59,480 --> 00:14:01,840 Speaker 1: with Washington tim Post. Has that made it easier to 260 00:14:02,000 --> 00:14:07,240 Speaker 1: get to that engagement metric? Absolutely? How so? I mean 261 00:14:07,840 --> 00:14:12,160 Speaker 1: for many years advertising has been about the marriage of 262 00:14:12,240 --> 00:14:15,280 Speaker 1: art and science. You could look at holding companies, websites. 263 00:14:16,080 --> 00:14:18,000 Speaker 1: It has. I would argue though, that there are many 264 00:14:18,200 --> 00:14:22,800 Speaker 1: new news uh publishers that would say they're leading for 265 00:14:22,840 --> 00:14:24,880 Speaker 1: scale because they're relying on tech. We were having this 266 00:14:24,920 --> 00:14:27,680 Speaker 1: really interesting conversation about the fact that you're tied to 267 00:14:28,200 --> 00:14:31,120 Speaker 1: this rich legacy of investigative journalism that was born out 268 00:14:31,120 --> 00:14:33,920 Speaker 1: of the Beltway. Um, now you've been able to use 269 00:14:33,960 --> 00:14:36,640 Speaker 1: technology to help scale. I actually think that's not even 270 00:14:36,640 --> 00:14:39,080 Speaker 1: giving you enough credit. So this is where I think 271 00:14:39,120 --> 00:14:42,160 Speaker 1: you're not even giving us endit. No, no, like this 272 00:14:42,160 --> 00:14:43,760 Speaker 1: this is the show, right, this is what we do. 273 00:14:43,840 --> 00:14:46,000 Speaker 1: But like, I actually think that you've thought about journalism 274 00:14:46,000 --> 00:14:50,840 Speaker 1: and technology together first. It's what's the experience? Right, I 275 00:14:50,840 --> 00:14:52,320 Speaker 1: think I think you got to go to the evolution 276 00:14:52,320 --> 00:14:54,360 Speaker 1: of this, right, And my team is tired of me 277 00:14:54,800 --> 00:14:57,200 Speaker 1: hearing me say this. But for years, on one side 278 00:14:57,200 --> 00:15:00,640 Speaker 1: of the spectrum, you had the traditional public. Here's the Post, 279 00:15:00,680 --> 00:15:03,120 Speaker 1: the Times, the Wall Street Journal, l A Times are 280 00:15:03,120 --> 00:15:05,400 Speaker 1: over here. And then you had the disruptors come in, right, 281 00:15:05,440 --> 00:15:09,360 Speaker 1: the Huffington Post, buzz Feeds, people like that. And so 282 00:15:09,480 --> 00:15:11,960 Speaker 1: we existed in these sort of parallel universes for a 283 00:15:11,960 --> 00:15:15,160 Speaker 1: while until we began to learn from them the audience 284 00:15:15,160 --> 00:15:17,880 Speaker 1: acquisition techniques that work. So how do you make sure 285 00:15:17,880 --> 00:15:20,640 Speaker 1: your headlines work on Facebook? Your Google search terms are right? 286 00:15:20,880 --> 00:15:23,440 Speaker 1: And all of a sudden, we saw our audiences grow. They, 287 00:15:23,480 --> 00:15:25,240 Speaker 1: on the other hand, decided, we'll wait a minute, we 288 00:15:25,280 --> 00:15:27,880 Speaker 1: need to do more quality. We can't just be only 289 00:15:27,920 --> 00:15:31,600 Speaker 1: about scale, So they began hiring newsrooms. BuzzFeed has a 290 00:15:31,640 --> 00:15:34,160 Speaker 1: pretty large newsroom now, and there is this meeting in 291 00:15:34,200 --> 00:15:36,840 Speaker 1: the middle that is going to happen uh, and that 292 00:15:37,000 --> 00:15:39,080 Speaker 1: is happening now, and I think that's what you're seeing. 293 00:15:39,400 --> 00:15:42,360 Speaker 1: So the reason, the reason we're coming at it from 294 00:15:42,400 --> 00:15:44,960 Speaker 1: a content point is that that's where we started on 295 00:15:45,000 --> 00:15:47,520 Speaker 1: the road. Then we learned the techniques, we added the 296 00:15:47,520 --> 00:15:50,880 Speaker 1: great technology, and we are now sort of ready to rumble. 297 00:15:51,160 --> 00:15:52,920 Speaker 1: On the other side, which you have is people who 298 00:15:52,920 --> 00:15:55,320 Speaker 1: are just now learning the journalism. And you've seen with 299 00:15:55,480 --> 00:15:58,360 Speaker 1: like the problem BuzzFeed had with the UH, with the 300 00:15:58,440 --> 00:16:02,000 Speaker 1: document they chose to make public. Journalism is hard. It's 301 00:16:02,080 --> 00:16:04,760 Speaker 1: just as hard as the technology and the audience audience 302 00:16:04,760 --> 00:16:10,400 Speaker 1: acquisition parts were. But they are and they are the Trump, 303 00:16:10,520 --> 00:16:13,120 Speaker 1: the Trump Dosier, the Yah. Yeah. When they did the 304 00:16:13,160 --> 00:16:15,720 Speaker 1: Trump dossier, they made it public and that was the 305 00:16:15,760 --> 00:16:18,560 Speaker 1: first time you really saw BuzzFeed take big time heat 306 00:16:18,600 --> 00:16:21,600 Speaker 1: for a journalistic decision. Right. So there's a meeting in 307 00:16:21,640 --> 00:16:24,480 Speaker 1: the middle. We're getting closer and closer, and here comes 308 00:16:24,520 --> 00:16:27,080 Speaker 1: the mother of all battles to see who survives. And 309 00:16:27,240 --> 00:16:29,520 Speaker 1: I don't think everybody's gonna be able to survive. I 310 00:16:29,560 --> 00:16:32,120 Speaker 1: think it's the people that have the best technique, audience 311 00:16:32,160 --> 00:16:36,320 Speaker 1: acquisition techniques, the best content and the best technology who 312 00:16:36,320 --> 00:16:38,640 Speaker 1: were going to succeed. And I think that's why Jeff 313 00:16:38,680 --> 00:16:40,960 Speaker 1: believes were so well positioned right now because of the 314 00:16:41,000 --> 00:16:44,520 Speaker 1: three Uh, we think we're the best. Final point is 315 00:16:44,520 --> 00:16:48,640 Speaker 1: if you go back to October, dropped back to October 316 00:16:48,720 --> 00:16:50,720 Speaker 1: and you look at what happened right, this huge story 317 00:16:50,800 --> 00:16:53,920 Speaker 1: was going on in the country, the election was going nuts. Uh, 318 00:16:53,960 --> 00:16:56,720 Speaker 1: and here we are the traditional publishers. And if you 319 00:16:56,720 --> 00:16:59,600 Speaker 1: look at com Score for October, what happened right the 320 00:16:59,680 --> 00:17:03,560 Speaker 1: trade sational publishers, the disrupted actually kick the ass of 321 00:17:03,640 --> 00:17:08,119 Speaker 1: the disruptors. You had US, CNN and The Times leading 322 00:17:08,240 --> 00:17:12,000 Speaker 1: com Score, BuzzFeed and Huffball below. What happened. What happened 323 00:17:12,080 --> 00:17:15,160 Speaker 1: was the story became so important and so big that 324 00:17:15,160 --> 00:17:16,880 Speaker 1: that's what you had to have and we just had 325 00:17:16,880 --> 00:17:19,760 Speaker 1: it better. Alex and I did some homework, um between 326 00:17:19,960 --> 00:17:22,520 Speaker 1: last night and this morning, just about going bring this 327 00:17:22,640 --> 00:17:25,480 Speaker 1: back to the I P. So your partnership with Storied 328 00:17:25,480 --> 00:17:28,360 Speaker 1: Media Group, can you talk about like I P and 329 00:17:28,440 --> 00:17:32,959 Speaker 1: now how it's more important because of technology. So for years, 330 00:17:33,600 --> 00:17:36,560 Speaker 1: if you worked in the newsroom, you had this experience. 331 00:17:36,720 --> 00:17:40,119 Speaker 1: We would write a story and then a the phone 332 00:17:40,119 --> 00:17:42,200 Speaker 1: would ring and it would be somebody claiming to be 333 00:17:42,240 --> 00:17:46,000 Speaker 1: a pulp a producer in Hollywood, and they would say, 334 00:17:46,000 --> 00:17:48,879 Speaker 1: I saw your story on X I would like to 335 00:17:48,920 --> 00:17:53,640 Speaker 1: buy that story. And we all would go, okay, you're 336 00:17:53,640 --> 00:17:55,480 Speaker 1: gonna buy the story. We already wrote the story. What 337 00:17:55,560 --> 00:17:57,119 Speaker 1: do you want to buy the story? And then they 338 00:17:57,119 --> 00:17:58,600 Speaker 1: would say no, no no, we want to do the rights 339 00:17:58,640 --> 00:18:00,480 Speaker 1: to this story. We want to we to make a 340 00:18:00,560 --> 00:18:02,639 Speaker 1: movie or make a TV show out of that. And 341 00:18:02,640 --> 00:18:06,879 Speaker 1: we're like, okay, what are you gonna give us? You know, 342 00:18:06,920 --> 00:18:09,440 Speaker 1: they'd say four dollars and we'd said okay, we'll take 343 00:18:09,440 --> 00:18:12,120 Speaker 1: four dollars. Uh, and that was it and off they went. 344 00:18:13,080 --> 00:18:15,800 Speaker 1: And maybe it got made, maybe it didn't. Maybe they 345 00:18:15,840 --> 00:18:17,600 Speaker 1: reached out to the reporter, or maybe they didn't. It 346 00:18:17,680 --> 00:18:21,040 Speaker 1: just sort of happens. Uh. There was a guy smarter 347 00:18:21,160 --> 00:18:24,800 Speaker 1: than me, unfortunately in Hollywood, had been an agent for 348 00:18:24,800 --> 00:18:26,400 Speaker 1: a long time. We said, wait, wait, wait, every day 349 00:18:26,480 --> 00:18:30,120 Speaker 1: publishers are creating this unbelievable amount of content. I'm gonna 350 00:18:30,200 --> 00:18:31,840 Speaker 1: hire a bunch of people who are gonna sit in 351 00:18:31,920 --> 00:18:33,919 Speaker 1: my office and they're gonna go through all of the 352 00:18:33,960 --> 00:18:36,639 Speaker 1: publisher's content. They're gonna take that content, they're gonna put 353 00:18:36,640 --> 00:18:40,440 Speaker 1: it into a giant database, and they're gonna make the database, uh, 354 00:18:40,880 --> 00:18:45,200 Speaker 1: based on different types of stories. So, uh, story about 355 00:18:45,320 --> 00:18:48,760 Speaker 1: a single woman overcoming long odds, story of trouble family, 356 00:18:48,880 --> 00:18:51,760 Speaker 1: story of refugee, story of whatever. And they're gonna create 357 00:18:51,800 --> 00:18:54,880 Speaker 1: this sort of giant matrix of all the content being 358 00:18:54,920 --> 00:18:57,439 Speaker 1: created in in the country and they're gonna flip it 359 00:18:57,440 --> 00:18:59,479 Speaker 1: and they're gonna say to Hollywood, Hey, you need an 360 00:18:59,480 --> 00:19:02,520 Speaker 1: idea for something, Come on in. Do you think the 361 00:19:02,600 --> 00:19:04,240 Speaker 1: brands have a right to play in that with you? 362 00:19:05,080 --> 00:19:07,600 Speaker 1: Do they have a right to play in it with us? 363 00:19:07,800 --> 00:19:10,040 Speaker 1: I think they do. Ever, I think I think the 364 00:19:10,080 --> 00:19:11,639 Speaker 1: reason I'm up here and the reason I come to 365 00:19:11,720 --> 00:19:14,199 Speaker 1: this event is that we need to explore this right. 366 00:19:14,200 --> 00:19:17,200 Speaker 1: We need to open this dialogue. Uh. So we now 367 00:19:17,240 --> 00:19:20,240 Speaker 1: have this company's representing us in Hollywood, uh, and they 368 00:19:20,240 --> 00:19:23,840 Speaker 1: are going to sell our our stuff. We talked earlier 369 00:19:23,840 --> 00:19:26,000 Speaker 1: about The Butler. The Butler was a story that ran 370 00:19:26,040 --> 00:19:28,120 Speaker 1: in the Washington Post that a producer read that made 371 00:19:28,160 --> 00:19:30,399 Speaker 1: that phone call, and next thing you know, it became 372 00:19:30,560 --> 00:19:33,720 Speaker 1: a movie that I think Oprah did right producing folks. 373 00:19:33,760 --> 00:19:35,720 Speaker 1: So this happens all the time. So what else can 374 00:19:35,800 --> 00:19:38,879 Speaker 1: we do with our i P so that we do 375 00:19:38,960 --> 00:19:41,800 Speaker 1: more than just the one article. Let's try to redefine 376 00:19:41,840 --> 00:19:44,880 Speaker 1: it and let's make it far more effective, sharpened, sharpen 377 00:19:44,960 --> 00:19:47,640 Speaker 1: the sword so that we can hit a specific audience. 378 00:19:47,760 --> 00:19:49,480 Speaker 1: You all can do the same thing with your with 379 00:19:49,560 --> 00:19:52,120 Speaker 1: your branded content. Right instead of trying to put out 380 00:19:52,119 --> 00:19:55,120 Speaker 1: the piece that will appeal to the most people, think 381 00:19:55,160 --> 00:19:57,399 Speaker 1: about it in terms of I'm going to create it 382 00:19:57,480 --> 00:19:59,480 Speaker 1: this way to appeal to these people, this way to 383 00:19:59,520 --> 00:20:01,879 Speaker 1: appeal to the those people, and then put it where 384 00:20:01,920 --> 00:20:04,160 Speaker 1: they are. And if you do those two things that 385 00:20:04,160 --> 00:20:06,120 Speaker 1: that's going to be our strategy going forward. I think 386 00:20:06,119 --> 00:20:08,360 Speaker 1: you'll find a big audience. But how do brands then 387 00:20:08,880 --> 00:20:11,199 Speaker 1: come to you and say, I don't want to just 388 00:20:11,280 --> 00:20:14,520 Speaker 1: do branded content. I don't just want to sponsor something. 389 00:20:14,720 --> 00:20:16,320 Speaker 1: I want to partner with you in a different one. 390 00:20:16,320 --> 00:20:18,679 Speaker 1: I don't just want to I want I want to 391 00:20:18,680 --> 00:20:21,000 Speaker 1: go co produce. What does that look like in this 392 00:20:21,040 --> 00:20:24,680 Speaker 1: new world where i P is focused. It's very difficult. 393 00:20:25,119 --> 00:20:27,960 Speaker 1: Uh And And there is a line between the newsroom 394 00:20:28,000 --> 00:20:30,720 Speaker 1: and advertising, and the line is very simple. We make 395 00:20:30,760 --> 00:20:34,359 Speaker 1: our decisions based on journalistic reasons, not financial reasons. So 396 00:20:34,520 --> 00:20:37,920 Speaker 1: once you get a marketer into that conversation, it can 397 00:20:37,960 --> 00:20:41,720 Speaker 1: become very tricky. Is it impossible. No, We've seen a 398 00:20:41,720 --> 00:20:43,680 Speaker 1: lot of things in the past few years that work fine, 399 00:20:44,040 --> 00:20:46,800 Speaker 1: satisfying both sides of the wall. But you do have 400 00:20:46,880 --> 00:20:49,720 Speaker 1: to be careful, and we need brands and marketers and 401 00:20:49,760 --> 00:20:52,639 Speaker 1: agencies to be respectful of the fact that this is 402 00:20:52,760 --> 00:20:55,080 Speaker 1: what we do, and this is the single most important 403 00:20:55,119 --> 00:20:58,000 Speaker 1: thing in our industry is the fact that we make 404 00:20:58,040 --> 00:21:01,960 Speaker 1: decisions based on journalism. If that were to falter, if 405 00:21:02,000 --> 00:21:05,200 Speaker 1: we were seen as making decisions based for financial reasons 406 00:21:05,359 --> 00:21:07,800 Speaker 1: and doing stories because a marketer wants us to do it, 407 00:21:07,920 --> 00:21:10,080 Speaker 1: our industry has gone in five minutes. What if a 408 00:21:10,119 --> 00:21:12,440 Speaker 1: brand said, listen, I feel like I have I P, 409 00:21:12,760 --> 00:21:15,040 Speaker 1: you have I P. Let's combine. Let's go create a 410 00:21:15,040 --> 00:21:18,040 Speaker 1: product together. So we've tried a couple of different things 411 00:21:18,680 --> 00:21:21,000 Speaker 1: in that space. We like. We love it in the 412 00:21:21,040 --> 00:21:24,800 Speaker 1: hardware space. So if you are a technology company that 413 00:21:24,800 --> 00:21:27,320 Speaker 1: that is building hardware, we'd love to be able to 414 00:21:27,400 --> 00:21:30,240 Speaker 1: take your hardware and then use it for journalistic purposes 415 00:21:30,240 --> 00:21:33,080 Speaker 1: and tell a really cool story. We had a very 416 00:21:33,119 --> 00:21:38,480 Speaker 1: long drawn out conversation with a major hardware producer last year, 417 00:21:38,520 --> 00:21:43,720 Speaker 1: about ten months about actually taking something that they were building, 418 00:21:44,280 --> 00:21:46,760 Speaker 1: taking it to the space station for journalistic reasons and 419 00:21:46,760 --> 00:21:48,800 Speaker 1: being able to tell a story that way that didn't happen, 420 00:21:49,000 --> 00:21:51,280 Speaker 1: didn't quite work out. But I think there are partnership 421 00:21:51,359 --> 00:21:54,080 Speaker 1: opportunities work and work, but we got to be very careful, 422 00:21:54,600 --> 00:22:00,359 Speaker 1: I mean agreement. And I've evolved a lot on this um. 423 00:22:00,400 --> 00:22:05,240 Speaker 1: I've pushed many editors hard on not to say a 424 00:22:05,320 --> 00:22:08,280 Speaker 1: nice thing about a client, but it but and this 425 00:22:08,359 --> 00:22:11,879 Speaker 1: is years ago, not certainly recently, but on topics like 426 00:22:11,960 --> 00:22:13,600 Speaker 1: doesn't it make sense to cover this topic? I have 427 00:22:13,600 --> 00:22:15,760 Speaker 1: a market that wants to sponsor it. Even that is 428 00:22:15,840 --> 00:22:22,119 Speaker 1: dangerous and uh, I would never think to try to 429 00:22:22,280 --> 00:22:25,920 Speaker 1: influence in any way anything that The Washington Post is 430 00:22:25,920 --> 00:22:29,640 Speaker 1: going to do from a journalistic perspective, they I sell 431 00:22:29,720 --> 00:22:32,840 Speaker 1: ads next to their stuff. That's why you have a 432 00:22:32,880 --> 00:22:35,639 Speaker 1: brand studio, and that's why exactly a brand studio. And 433 00:22:35,760 --> 00:22:38,320 Speaker 1: very importantly, it has to be transparent of where the 434 00:22:38,320 --> 00:22:41,720 Speaker 1: content is coming from. It needs to be labeled clearly 435 00:22:42,000 --> 00:22:44,200 Speaker 1: what it is. So this drives us. I also think 436 00:22:45,760 --> 00:22:48,639 Speaker 1: you gotta remember there's a one point of information. The 437 00:22:48,640 --> 00:22:52,720 Speaker 1: biggest complaint we get in the newsroom is when we 438 00:22:52,800 --> 00:22:58,240 Speaker 1: do not label stories correctly as opinion or analysis. This 439 00:22:58,359 --> 00:23:03,000 Speaker 1: drives readers nuts. And we might think that a label 440 00:23:03,119 --> 00:23:05,800 Speaker 1: is a u X negative. I think it actually is 441 00:23:05,840 --> 00:23:10,960 Speaker 1: a u X signal that is helpful, but there has distinction. 442 00:23:12,320 --> 00:23:15,640 Speaker 1: But I know because the focus isn't here's this thing. 443 00:23:15,640 --> 00:23:18,880 Speaker 1: It drives are crazy because that's all there is. Right. 444 00:23:19,000 --> 00:23:20,760 Speaker 1: People are coming to the table and still saying, I 445 00:23:20,760 --> 00:23:24,240 Speaker 1: want a fifty with a label, right, and I'll have 446 00:23:24,320 --> 00:23:26,640 Speaker 1: this this bag. The conversation is that you asked about 447 00:23:26,720 --> 00:23:28,439 Speaker 1: u X yesterday, which I thought was the smart and 448 00:23:28,440 --> 00:23:31,160 Speaker 1: we just talked about this, which is such a smart question, 449 00:23:31,400 --> 00:23:35,560 Speaker 1: and the answer back to you was, Washington Post, we 450 00:23:35,640 --> 00:23:38,760 Speaker 1: need you to lead the way, right, We need you 451 00:23:38,960 --> 00:23:41,400 Speaker 1: to tell us what's available. How do we do this? 452 00:23:41,960 --> 00:23:45,119 Speaker 1: So I think we need to redefine the paradigm. Right. 453 00:23:45,119 --> 00:23:48,080 Speaker 1: We haven't changed the fundamental framework of the article page 454 00:23:48,400 --> 00:23:54,199 Speaker 1: since when the web first started, so we have not 455 00:23:54,359 --> 00:23:57,360 Speaker 1: made that change. But it is a very difficult thing 456 00:23:57,560 --> 00:24:00,320 Speaker 1: for us to change in the newsroom because I can't 457 00:24:00,640 --> 00:24:03,879 Speaker 1: and we we have these conversations where somebody in our 458 00:24:03,920 --> 00:24:06,280 Speaker 1: news room will go to Jed and say, you know what, man, 459 00:24:06,359 --> 00:24:08,679 Speaker 1: this article really looks great. Without any ads on it. 460 00:24:08,920 --> 00:24:10,840 Speaker 1: Can we just take the ads off, take the take 461 00:24:10,840 --> 00:24:13,320 Speaker 1: the banner off, and it would look really cool. Jennal said, well, 462 00:24:13,359 --> 00:24:15,240 Speaker 1: you can't do that that, you know, we we need 463 00:24:15,280 --> 00:24:19,320 Speaker 1: that revenue. So my people get frustrated. He gets frustrated 464 00:24:19,359 --> 00:24:21,920 Speaker 1: about the question. You know, we we missed an amazing 465 00:24:21,960 --> 00:24:24,960 Speaker 1: opportunity with the iPad. In my opinion, that was where 466 00:24:25,000 --> 00:24:26,920 Speaker 1: we all should have said, you know what, stop the ship. 467 00:24:27,400 --> 00:24:29,640 Speaker 1: Let's come up with an entirely new way of doing this. 468 00:24:30,000 --> 00:24:32,520 Speaker 1: Let's not make it feel like an interruption. Let's create 469 00:24:32,520 --> 00:24:34,280 Speaker 1: a whole new flow. And I think we blew it. 470 00:24:34,520 --> 00:24:37,480 Speaker 1: I think there's I think there's more opportunities. There's plenty 471 00:24:37,520 --> 00:24:41,320 Speaker 1: of opportunity, and that's what Jared's team is developing with 472 00:24:41,440 --> 00:24:44,320 Speaker 1: many of the new ad units, that are options for 473 00:24:44,400 --> 00:24:47,919 Speaker 1: marketers that lend to u X, that are light fast 474 00:24:48,000 --> 00:24:53,440 Speaker 1: and and UH capture attention. However, if for some reason, 475 00:24:53,520 --> 00:24:55,639 Speaker 1: if a three two fifty, if an agency and a 476 00:24:55,720 --> 00:24:58,400 Speaker 1: marketer want to invest money in it because it works 477 00:24:58,400 --> 00:25:01,640 Speaker 1: for their business, say I'm not going to tell them 478 00:25:01,640 --> 00:25:03,960 Speaker 1: not to. Now, there is a inherent problem with the 479 00:25:03,960 --> 00:25:06,919 Speaker 1: creation of of digital advertising. It's the only medium that 480 00:25:07,000 --> 00:25:09,000 Speaker 1: was really built on the fraction lad First of all, 481 00:25:10,440 --> 00:25:13,240 Speaker 1: every other medium, a thirty second spot gets the exact 482 00:25:13,280 --> 00:25:16,280 Speaker 1: same palette that the directors of the show gets. Right. 483 00:25:16,359 --> 00:25:20,040 Speaker 1: A magazine, everyone gets the same The editor, the advertiser 484 00:25:20,080 --> 00:25:22,680 Speaker 1: get the same thing. But the advent of the Internet, 485 00:25:23,200 --> 00:25:25,199 Speaker 1: the editors take all the good stuff and what they 486 00:25:25,240 --> 00:25:27,280 Speaker 1: don't want they toss the advertiser, and that's how ads 487 00:25:27,320 --> 00:25:30,119 Speaker 1: were created. And that's a problem. What a lot of 488 00:25:30,160 --> 00:25:32,879 Speaker 1: the issue is is what sits with inside that, what 489 00:25:32,920 --> 00:25:34,800 Speaker 1: you do and what you do with it, and how 490 00:25:34,960 --> 00:25:40,280 Speaker 1: marketers can work with publishers to understand platform by platform technology, 491 00:25:40,320 --> 00:25:43,679 Speaker 1: pike by technology, how they can take the best of 492 00:25:43,800 --> 00:25:46,560 Speaker 1: what they have to bring to an audience with the 493 00:25:47,280 --> 00:25:49,199 Speaker 1: needs and the desires of the people coming to the 494 00:25:49,280 --> 00:25:52,520 Speaker 1: post and create time spent that This is such a 495 00:25:52,520 --> 00:25:55,680 Speaker 1: critical conversation to have now because of the distributed platform's 496 00:25:55,760 --> 00:25:59,399 Speaker 1: right create a great experience. We solved Let's say we 497 00:25:59,440 --> 00:26:02,560 Speaker 1: solve the problem on Washington Post dot com. That's great, 498 00:26:02,760 --> 00:26:05,600 Speaker 1: But when then I send out that article to Apple News, 499 00:26:05,640 --> 00:26:08,879 Speaker 1: to Facebook, Instant, to Google AMP, all those ads get 500 00:26:08,920 --> 00:26:11,119 Speaker 1: stripped away and we're starting the game all over again. 501 00:26:11,280 --> 00:26:13,440 Speaker 1: You know, we had a great conversation with Apple News. 502 00:26:13,960 --> 00:26:17,040 Speaker 1: We were we were creating these beautiful projects and then 503 00:26:17,080 --> 00:26:18,520 Speaker 1: we were sending them to Apple News and they just 504 00:26:18,560 --> 00:26:21,160 Speaker 1: looked like shit. So we went to them and we said, 505 00:26:21,400 --> 00:26:24,240 Speaker 1: look look at look at what you're producing, and look 506 00:26:24,240 --> 00:26:27,520 Speaker 1: at what we're producing. And we expected them to push back. 507 00:26:27,560 --> 00:26:29,560 Speaker 1: We expected them to say, you know, we don't really care. 508 00:26:29,840 --> 00:26:32,359 Speaker 1: We just want the feed of content. We know better 509 00:26:32,400 --> 00:26:34,959 Speaker 1: than you. Apple News said, you know what, come to Cupertino. 510 00:26:35,119 --> 00:26:37,680 Speaker 1: Come to Cuppertino, sit down with our designers, and let's 511 00:26:37,680 --> 00:26:40,719 Speaker 1: try to solve this problem. These are the conversations we 512 00:26:40,760 --> 00:26:43,760 Speaker 1: have to have with the Facebook. You know, Facebook instant 513 00:26:43,800 --> 00:26:46,280 Speaker 1: is great. It's fast, it's fast. It's fast. It's fast 514 00:26:46,440 --> 00:26:48,560 Speaker 1: because the only thing they're loading is the article. They're 515 00:26:48,560 --> 00:26:50,800 Speaker 1: not loading head units. They're not doing all the other 516 00:26:50,840 --> 00:26:54,000 Speaker 1: stuff that actually slows the page down. That's not solving 517 00:26:54,040 --> 00:26:58,840 Speaker 1: the problem. When when you're starting on sorry, go ahead, 518 00:27:00,040 --> 00:27:04,920 Speaker 1: are we filling up glasses here or not? Than you 519 00:27:05,040 --> 00:27:11,000 Speaker 1: look at this servant, take so damn long, Thank you 520 00:27:11,040 --> 00:27:13,359 Speaker 1: so much, thank you, plea, don't let that happen again. 521 00:27:14,080 --> 00:27:22,680 Speaker 1: Could see evaluation season that everybody's list. If you're long, 522 00:27:22,720 --> 00:27:26,040 Speaker 1: if you're starting a business from scratch, you don't have 523 00:27:26,119 --> 00:27:33,480 Speaker 1: certain legacy ties. There's a newspaper company inside legacy digital 524 00:27:33,520 --> 00:27:35,840 Speaker 1: companies and it's called the three fifty right. It's a 525 00:27:35,840 --> 00:27:40,000 Speaker 1: declining legacy medium that you can watch. You can look 526 00:27:40,000 --> 00:27:42,320 Speaker 1: at these enormous digital companies have been around for a 527 00:27:42,359 --> 00:27:47,040 Speaker 1: long time. They're doing great in native social programmatic, but 528 00:27:47,200 --> 00:27:50,760 Speaker 1: their businesses declined. Why because they have this legacy business 529 00:27:50,840 --> 00:27:53,640 Speaker 1: withinside them and it makes it doesn't make it hard. 530 00:27:53,760 --> 00:27:55,600 Speaker 1: You can't just shut it down. You don't want to. 531 00:27:55,640 --> 00:27:59,360 Speaker 1: You want the money. So again, that's what you try 532 00:27:59,400 --> 00:28:02,040 Speaker 1: to improve those units. You try to you try to 533 00:28:02,160 --> 00:28:07,280 Speaker 1: educate your marketing partners. That's a two way conversation. Alexa, 534 00:28:07,359 --> 00:28:10,680 Speaker 1: you hate programmatic, you hate you know these We don't 535 00:28:10,720 --> 00:28:12,639 Speaker 1: have an issue with efficiency. We don't have There are 536 00:28:12,640 --> 00:28:15,359 Speaker 1: certain brands who need scale. They need to get into 537 00:28:15,359 --> 00:28:19,520 Speaker 1: certain places, in certain mindsets and certain behaviors quickly. But 538 00:28:19,640 --> 00:28:24,320 Speaker 1: how we utilize that space has to change. It's also 539 00:28:24,440 --> 00:28:28,240 Speaker 1: we have to ask you for something else. It's it's 540 00:28:28,240 --> 00:28:31,879 Speaker 1: on both of them. No we did, we have to 541 00:28:31,920 --> 00:28:34,159 Speaker 1: ask for something else. And I will tell you that 542 00:28:34,240 --> 00:28:37,000 Speaker 1: some of the best ideas that we have done with 543 00:28:37,080 --> 00:28:40,800 Speaker 1: you guys. Was we came to the table. He said, no, RFP, 544 00:28:41,400 --> 00:28:43,440 Speaker 1: we know what you're good at, right, we have respect 545 00:28:43,480 --> 00:28:46,719 Speaker 1: for who you are. How can we build something together together? 546 00:28:46,760 --> 00:28:48,960 Speaker 1: That's it. It was truly that. And then we would 547 00:28:49,000 --> 00:28:51,200 Speaker 1: sit in a room for hours and just grind it up. 548 00:28:51,280 --> 00:28:53,160 Speaker 1: Grind I mean, just bang on it. I agree with 549 00:28:53,200 --> 00:28:56,800 Speaker 1: everything you guys are saying. It has to be a partnership. 550 00:28:57,800 --> 00:29:00,959 Speaker 1: The important thing is that the brand recognizes that we 551 00:29:01,000 --> 00:29:05,000 Speaker 1: know the audience well and we're gonna make recommendations so 552 00:29:05,120 --> 00:29:08,560 Speaker 1: your content performs best. And that can be very hard 553 00:29:09,000 --> 00:29:10,920 Speaker 1: when if a brand wants to stick to a certain 554 00:29:10,960 --> 00:29:13,960 Speaker 1: type of content and that's what they're they're they're very 555 00:29:13,960 --> 00:29:18,080 Speaker 1: close to that content. But we're saying that may not resonate. 556 00:29:18,200 --> 00:29:20,040 Speaker 1: And then and then there's a KPI to hit. So 557 00:29:20,120 --> 00:29:22,400 Speaker 1: I love. This is My challenge to the both of 558 00:29:22,440 --> 00:29:24,600 Speaker 1: you is to come to the next meeting we have. 559 00:29:25,080 --> 00:29:27,520 Speaker 1: Instead of it being a deck about your calm score, 560 00:29:27,600 --> 00:29:31,280 Speaker 1: reached numbers, the different verticals you have, etcetera. Tell me 561 00:29:31,360 --> 00:29:34,520 Speaker 1: what your audience needs and why I can help that conversation. 562 00:29:35,440 --> 00:29:37,640 Speaker 1: Come with that, you guys, Come with the we're getting 563 00:29:37,680 --> 00:29:40,160 Speaker 1: heads forever the sales and so we do. But you 564 00:29:40,200 --> 00:29:42,080 Speaker 1: have to say, you have to say no when they 565 00:29:42,320 --> 00:29:45,040 Speaker 1: when when people are asking for three, it doesn't say 566 00:29:47,400 --> 00:29:51,840 Speaker 1: but here's what we do. It's yes, that's true. I 567 00:29:52,120 --> 00:29:56,240 Speaker 1: want the IO and and the space is the client's space. 568 00:29:56,840 --> 00:29:59,760 Speaker 1: The space I can recommend. I could say this will 569 00:29:59,760 --> 00:30:02,160 Speaker 1: work better, but if the client wants to run something, 570 00:30:02,200 --> 00:30:04,160 Speaker 1: as long as not offense. I think all clients want 571 00:30:04,160 --> 00:30:07,320 Speaker 1: to know what problems we can solve for our audiences. 572 00:30:08,680 --> 00:30:10,960 Speaker 1: But if the more you understand the audience and what 573 00:30:11,000 --> 00:30:12,640 Speaker 1: their needs are, the better you're going to stand down. 574 00:30:15,600 --> 00:30:18,080 Speaker 1: What is most important to you, guys? Is it having 575 00:30:18,080 --> 00:30:21,440 Speaker 1: the splash and making the impact or respecting the time 576 00:30:21,760 --> 00:30:24,200 Speaker 1: and the needs of maybe the person who didn't want 577 00:30:24,200 --> 00:30:27,040 Speaker 1: to buy a car today. Yeah, I mean, I think 578 00:30:26,520 --> 00:30:33,320 Speaker 1: we can answer, but I want to anybody, anybody that 579 00:30:33,400 --> 00:30:35,960 Speaker 1: has an opinion on that, I think obviously answer. We 580 00:30:36,000 --> 00:30:38,240 Speaker 1: want to respect. We want to respect the reader. We 581 00:30:38,280 --> 00:30:42,160 Speaker 1: want to respect um your editorial relationship with those folks. 582 00:30:42,280 --> 00:30:45,200 Speaker 1: But we want to track what is eventually happening with 583 00:30:45,240 --> 00:30:47,640 Speaker 1: that person. So no, we don't want to have this 584 00:30:47,720 --> 00:30:51,520 Speaker 1: big disruptive experience. Every smart marketer in the world wants 585 00:30:51,560 --> 00:30:53,960 Speaker 1: to get away from that, right and to respect what 586 00:30:54,000 --> 00:30:55,800 Speaker 1: you guys are doing with them. But we need to 587 00:30:55,840 --> 00:30:58,280 Speaker 1: find a way to understand what really is happening. How 588 00:30:58,320 --> 00:31:00,440 Speaker 1: are we connecting with them? If you say, we're not 589 00:31:00,480 --> 00:31:03,280 Speaker 1: making an instant sales, so how are we successful there? 590 00:31:03,400 --> 00:31:05,280 Speaker 1: That's where we really could use you guys work. I 591 00:31:05,280 --> 00:31:08,120 Speaker 1: think that so I would sum that up as attribution, right, 592 00:31:08,480 --> 00:31:13,040 Speaker 1: like we can't we actually so, digital is trackable. Digital 593 00:31:13,120 --> 00:31:16,280 Speaker 1: is traceable. But you ask any brand marketer and you say, 594 00:31:16,360 --> 00:31:18,760 Speaker 1: did this really move the r O? I right, didn't 595 00:31:18,760 --> 00:31:21,640 Speaker 1: move the needle for you. They're gonna hem and haw 596 00:31:21,800 --> 00:31:24,280 Speaker 1: and say, well, we did this, we did this, and 597 00:31:24,320 --> 00:31:28,840 Speaker 1: we found this causal relationship. Am I right? Digital is trackable? Yes, 598 00:31:29,120 --> 00:31:30,840 Speaker 1: And that is a great thing about digital, and it's 599 00:31:30,840 --> 00:31:33,680 Speaker 1: a poor thing about digital. There was a you know, 600 00:31:33,720 --> 00:31:37,440 Speaker 1: I wanted a poor show when I was fifteen. It 601 00:31:37,560 --> 00:31:39,920 Speaker 1: meant something to me. I wanted. I had no money 602 00:31:39,920 --> 00:31:41,920 Speaker 1: and I had no driver's license, two things you need 603 00:31:42,000 --> 00:31:50,320 Speaker 1: the ideal customer. Right, There was no such thing as 604 00:31:50,360 --> 00:31:54,480 Speaker 1: the internet back then. Thirty years later, you got I 605 00:31:54,520 --> 00:31:57,600 Speaker 1: got one, A used one, but I got one. Go 606 00:31:57,760 --> 00:32:01,600 Speaker 1: follow my click stream. It's just not happening. There has 607 00:32:01,600 --> 00:32:04,240 Speaker 1: to be a comfort that some waste is okay to 608 00:32:04,360 --> 00:32:07,640 Speaker 1: develop brand and not everything has to be targeted work 609 00:32:07,680 --> 00:32:09,920 Speaker 1: down the funnel. There has to be some comfort the 610 00:32:09,920 --> 00:32:11,720 Speaker 1: old saying, I know half of my advertising works, I 611 00:32:11,840 --> 00:32:13,640 Speaker 1: just don't know what happened. So I actually when I 612 00:32:13,680 --> 00:32:17,920 Speaker 1: talked to partners, I don't say I have to. I 613 00:32:17,960 --> 00:32:20,360 Speaker 1: do say, Okay, how are we attributing some of this stuff? 614 00:32:20,360 --> 00:32:21,680 Speaker 1: How are we looking at it? But I put the 615 00:32:21,680 --> 00:32:25,000 Speaker 1: onus on me to think about completely different metrics to 616 00:32:25,080 --> 00:32:27,160 Speaker 1: what I'm trying to do. What I'm saying to you 617 00:32:27,440 --> 00:32:29,880 Speaker 1: I think is really interesting is a new conversation with 618 00:32:29,960 --> 00:32:34,280 Speaker 1: publisher and brand to say, think about it, maybe like 619 00:32:34,400 --> 00:32:38,400 Speaker 1: this and we'll see come with us. Right, We're open 620 00:32:38,440 --> 00:32:41,680 Speaker 1: to that conversation. Our article, next project, we will go anywhere. 621 00:32:41,680 --> 00:32:44,160 Speaker 1: We'll go on the road. You know Joey travels well 622 00:32:44,360 --> 00:32:48,400 Speaker 1: only to Miami. Right, it'll have to be a nice place. 623 00:32:50,320 --> 00:32:53,400 Speaker 1: I do think though, that the frustration too is the 624 00:32:53,440 --> 00:32:56,360 Speaker 1: one off solution. So we'll see a solution that you 625 00:32:56,400 --> 00:32:58,200 Speaker 1: guys come up with. Our people in this room are 626 00:32:58,200 --> 00:33:00,520 Speaker 1: really creative, come up with and we're like, this is 627 00:33:00,560 --> 00:33:02,240 Speaker 1: really cool and then we don't see anything like that 628 00:33:02,280 --> 00:33:04,560 Speaker 1: again for months. So maybe I put a challenge out 629 00:33:04,600 --> 00:33:07,400 Speaker 1: to the marketer side of this and the agency side 630 00:33:07,440 --> 00:33:12,440 Speaker 1: of this, because also we run generally generalizing on campaign cycles. 631 00:33:12,480 --> 00:33:14,880 Speaker 1: That's why we're fair weather. When you say I thought 632 00:33:14,960 --> 00:33:16,840 Speaker 1: it was great and then I never saw it again, 633 00:33:17,040 --> 00:33:19,640 Speaker 1: that's right we're doing. So maybe we have to change 634 00:33:19,640 --> 00:33:23,680 Speaker 1: the conversation. We it's about building audience over time and 635 00:33:23,760 --> 00:33:27,640 Speaker 1: having and having consistent relationship. So I think, I mean, 636 00:33:27,680 --> 00:33:30,200 Speaker 1: I take that on for all of us marketers. You 637 00:33:30,360 --> 00:33:32,480 Speaker 1: came up with a with a great ad unit and 638 00:33:32,520 --> 00:33:35,920 Speaker 1: a great idea that ran into campaign. Are there other 639 00:33:35,960 --> 00:33:37,880 Speaker 1: people out just to steal that idea and copy it 640 00:33:37,920 --> 00:33:39,640 Speaker 1: and do it themselves. I hope they do. If it 641 00:33:39,680 --> 00:33:41,480 Speaker 1: were Yeah, I hope they do. I agree with that. 642 00:33:42,000 --> 00:33:44,080 Speaker 1: So rarely do we let you have the last word, 643 00:33:44,120 --> 00:33:46,800 Speaker 1: but we're going to. Um, this is what we call 644 00:33:46,880 --> 00:33:53,120 Speaker 1: the last tweet. Uh, how has technology changed your career 645 00:33:53,160 --> 00:33:58,800 Speaker 1: personally for better or for worse? Okay, let me answer them. Uh, 646 00:33:58,920 --> 00:34:01,560 Speaker 1: it's without a doubt changed it for the better because 647 00:34:01,560 --> 00:34:06,640 Speaker 1: it's so exciting and so fun. Um, it's ever changing 648 00:34:07,600 --> 00:34:11,759 Speaker 1: and there's an unlimited amount of possibilities that you can 649 00:34:11,800 --> 00:34:15,399 Speaker 1: create with it, and so I think because of that, 650 00:34:15,480 --> 00:34:19,080 Speaker 1: you can only be excited about technology and as relates 651 00:34:19,120 --> 00:34:24,000 Speaker 1: to digital UM as opposed to analog UM. What I 652 00:34:24,000 --> 00:34:28,440 Speaker 1: would also say is that it's just well, you can 653 00:34:28,480 --> 00:34:32,839 Speaker 1: you can edit it down. The other thing I would 654 00:34:32,840 --> 00:34:38,360 Speaker 1: say in my next tweet would be alright, go ahead, 655 00:34:41,000 --> 00:34:44,560 Speaker 1: I and I can fix this. Uh. What what I 656 00:34:44,600 --> 00:34:47,640 Speaker 1: would say is, what I would say is that if 657 00:34:47,680 --> 00:34:51,480 Speaker 1: you feel your new school and you're thinking today it 658 00:34:51,480 --> 00:34:53,359 Speaker 1: it's sort of a blank slate Tomorrow, it doesn't mean 659 00:34:53,360 --> 00:34:56,920 Speaker 1: your new school tomorrow. Right, So every day you have 660 00:34:56,960 --> 00:35:01,120 Speaker 1: to you have to keep learning, uh, because that's just true. 661 00:35:01,200 --> 00:35:02,640 Speaker 1: So you can feel like, wow, I'm ahead of the 662 00:35:02,640 --> 00:35:04,920 Speaker 1: curve right now, you can wake up tomorrow and be 663 00:35:05,040 --> 00:35:07,200 Speaker 1: so far behind. Don't stop, get it, get it. You 664 00:35:07,239 --> 00:35:12,719 Speaker 1: could have just said that the fire sign and one 665 00:35:11,040 --> 00:35:18,880 Speaker 1: after the how about you? Uh? So what we do 666 00:35:18,960 --> 00:35:22,560 Speaker 1: is we tell stories. So I'm a storyteller. Technologies to paint. Uh, 667 00:35:22,719 --> 00:35:25,719 Speaker 1: it's the ink, it's the pencil. Uh, it's it's how 668 00:35:25,760 --> 00:35:29,040 Speaker 1: we tell the story. And because the more it devolves 669 00:35:29,040 --> 00:35:31,440 Speaker 1: and the more you embrace the evolution, the more colors 670 00:35:31,480 --> 00:35:34,279 Speaker 1: you have to paint with. It's truly that simple. Thank you. 671 00:35:34,560 --> 00:35:38,919 Speaker 1: I like your palette. Yeah, thank everybody, Thank you had fun, 672 00:35:40,080 --> 00:35:50,000 Speaker 1: Thank you, thank you care awesome. So that was spicy, spicy. 673 00:35:50,400 --> 00:35:54,840 Speaker 1: Third episode, last question, who runs the world? Girls? Girls? 674 00:35:55,280 --> 00:35:57,719 Speaker 1: So at Lanta, I have something really special that I've 675 00:35:57,719 --> 00:35:59,920 Speaker 1: been working on. We're talking about industry events. I'm act 676 00:36:00,000 --> 00:36:02,080 Speaker 1: really working on one with the ladies off she runs 677 00:36:02,080 --> 00:36:05,200 Speaker 1: It dot Org? Who runs it? She runs it to 678 00:36:05,400 --> 00:36:07,520 Speaker 1: put on one of the hottest lineups I've seen in 679 00:36:07,600 --> 00:36:11,400 Speaker 1: quite a long time, featuring women in marketing and advertising, 680 00:36:11,440 --> 00:36:15,520 Speaker 1: talk about everything from communications to experiential data and definitely 681 00:36:15,800 --> 00:36:18,480 Speaker 1: women's content. Check out the lineup on She runs It 682 00:36:18,560 --> 00:36:21,160 Speaker 1: dot Org. Tickets available now. We'll see out there in 683 00:36:21,200 --> 00:36:23,920 Speaker 1: March twenty nine. I'm excited. It's gonna be awesome, amazing. 684 00:36:24,280 --> 00:36:28,759 Speaker 1: But anyhow, here we are Episode three. Make sure you subscribe, download, 685 00:36:28,800 --> 00:36:31,480 Speaker 1: and definitely follow us on at Landia Podcast on Twitter, 686 00:36:31,560 --> 00:36:34,000 Speaker 1: Instagram and Facebook. As always, we'd like to thank our 687 00:36:34,040 --> 00:36:38,000 Speaker 1: family at Panoply, Cameron Drew's, Laura Mayor and Bowers, and 688 00:36:38,040 --> 00:36:41,279 Speaker 1: our secret EP Matt Turk, thanks for joining us this 689 00:36:41,320 --> 00:36:43,920 Speaker 1: weekend at Landia. We'll be back into Tuesdays with an 690 00:36:43,920 --> 00:36:58,480 Speaker 1: all new episode. Bye. Full Disclosure. Our opinions are our own.