WEBVTT - #447 - Damizza 0:00:00.520 --> 0:00:01.640 Y'all. What up, It's Tomizza. 0:00:01.760 --> 0:00:04.400 Check me out on the Bootleg Cab podcast. 0:00:04.640 --> 0:00:10.119 That right, Hey Boulet Cab Podcast. 0:00:10.200 --> 0:00:15.560 Man special guests here a legend in the game, Domizza 0:00:15.600 --> 0:00:16.960 aka Damien Young. 0:00:17.480 --> 0:00:21.239 Legend in my own mind. Welcome, Thank you, sir. I 0:00:21.280 --> 0:00:22.159 appreciate you having me. 0:00:22.200 --> 0:00:22.400 Man. 0:00:22.480 --> 0:00:24.119 You know what's crazy is like as a kid, I 0:00:24.160 --> 0:00:27.920 knew your name. I wasn't in radio as a kid, obviously, 0:00:29.520 --> 0:00:31.800 so I didn't know that you were the program director 0:00:31.960 --> 0:00:33.720 of Power six. 0:00:34.280 --> 0:00:37.280 Well, you know, that's actually kind of a it's interesting 0:00:37.320 --> 0:00:39.280 because I was the senior director of programming. 0:00:39.320 --> 0:00:40.800 Okay, Yeah, what were you doing at Power to six? 0:00:40.840 --> 0:00:41.360 And what years? 0:00:41.440 --> 0:00:43.320 Because I just remember you from the shade shie shit. 0:00:43.520 --> 0:00:45.960 Okay, Well it's actually a little longer story. 0:00:46.159 --> 0:00:49.920 Yeah, I okay, I was doing I was in Santa 0:00:49.920 --> 0:00:51.320 Barbara doing alternative radio. 0:00:51.520 --> 0:00:51.800 Okay. 0:00:51.960 --> 0:00:54.800 I started twelve years old under Michael Newman and Steve Smith. 0:00:55.000 --> 0:00:57.840 Ye rest p Steve Smith, Yes, rest in peace. 0:00:57.680 --> 0:00:58.880 Big dog Steve Smith. 0:00:59.120 --> 0:01:03.520 And they were the local program director of music directors. 0:01:03.640 --> 0:01:06.840 So I would just call up and bug Michael Newman, 0:01:06.880 --> 0:01:09.600 who was the night jock. I just call and a 0:01:09.640 --> 0:01:11.800 fan wanted to win stuff and stuff, and finally I 0:01:11.840 --> 0:01:17.200 became his intern, and at seventeen, I became the program 0:01:17.240 --> 0:01:19.959 director of that radio station Jesus and I broke a 0:01:19.959 --> 0:01:21.199 group called Garbage. 0:01:21.600 --> 0:01:22.360 Shout to Garbage. 0:01:22.440 --> 0:01:27.360 Yeah, Garbage was dope chicks, Yeah, Shirley Manson Syns. And 0:01:27.959 --> 0:01:32.319 you know when what I noticed was is the producer, 0:01:32.600 --> 0:01:35.800 you know, Butch Vig, who did Nevermind for Nirvana and 0:01:35.840 --> 0:01:39.039 then Smashing Pumpkin Siamese Dream. I said, well, wait a minute, 0:01:39.040 --> 0:01:42.559 if he just did those records, then this little demo 0:01:42.680 --> 0:01:45.800 that I got from Almo Sounds that just said produced 0:01:45.800 --> 0:01:48.480 by Butch Vig, it means it's probably going to be 0:01:48.480 --> 0:01:51.160 pretty big, right, you know what I mean? Yeah, So 0:01:51.200 --> 0:01:53.280 I was like, okay, well, and that's the first time 0:01:53.320 --> 0:01:55.880 I realized, okay, so producers. 0:01:55.480 --> 0:01:58.200 You know what I mean. That's when it clicked about producers. 0:01:58.720 --> 0:02:01.200 So I was like, okay, well, well I'm gonna take 0:02:01.240 --> 0:02:03.760 three songs off that album. You'll start playing them, right, 0:02:03.800 --> 0:02:06.000 you know what I mean? And so the label was like, yo, 0:02:06.120 --> 0:02:09.040 you broke Garbage. So when they blew up and they 0:02:09.040 --> 0:02:11.880 went platinum, they said, well, we owe you a favor. 0:02:12.560 --> 0:02:14.519 What do you want you want to do? Like a Flyaway. 0:02:14.680 --> 0:02:16.480 You know, they're doing the Weenie Roast, They're going on 0:02:16.520 --> 0:02:19.480 tourards Smashing Pumpkins. You know, you want to do something. 0:02:19.480 --> 0:02:21.040 I said, no, I want them to come to Santa 0:02:21.040 --> 0:02:25.040 Barbara and do this two hundred person club. And they said, 0:02:25.440 --> 0:02:28.720 I don't think you heard us. They went platinum. They're 0:02:28.760 --> 0:02:31.960 going on tour with Smashing Pumpkins and they're doing that. 0:02:32.000 --> 0:02:34.160 And I said, well, I guess you guys aren't. Your 0:02:34.200 --> 0:02:39.079 word doesn't mean anything. And they were like, so they 0:02:39.120 --> 0:02:41.800 called Butch Big and they said, there's this like seventeen 0:02:41.840 --> 0:02:44.640 year old, eighteen year old program director in Santa Barbara Broke, 0:02:44.880 --> 0:02:47.560 you know, the records and all this kind of stuff, 0:02:47.560 --> 0:02:49.760 because even like Kevin Weatherley at k Rock and all 0:02:49.800 --> 0:02:52.480 those guys would drive to Santa Barbara, right, and they'd 0:02:52.480 --> 0:02:55.400 hear this alternative station and they'd hear these records, and 0:02:55.720 --> 0:02:57.880 you know, I'd be pulling, like when i'd go to 0:02:57.919 --> 0:03:01.320 London or something. I'd hear like pennies, ever, my pennies 0:03:01.320 --> 0:03:02.560 from Smashing Pumpkins. 0:03:02.760 --> 0:03:03.800 It was like an import. 0:03:03.840 --> 0:03:05.840 And then I'd make it a current on our station 0:03:06.360 --> 0:03:08.840 as exclusive content, and everybody would be like, where the 0:03:08.840 --> 0:03:11.360 hell is he finding these records and doing stuff like that. 0:03:11.919 --> 0:03:15.440 So that's also where I learned about exclusive content. You know, 0:03:15.760 --> 0:03:19.600 investing in artists early and having exclusive content was like 0:03:19.720 --> 0:03:20.359 the key. 0:03:20.400 --> 0:03:22.440 Especially back then because radio was like, really were you 0:03:23.360 --> 0:03:27.120 that's where you heard stuff first? Yeah, there was no internet, 0:03:27.200 --> 0:03:31.160 there's no Yeah it was yeah, it was what it 0:03:31.200 --> 0:03:32.720 was like. You read about it in the source, and 0:03:32.720 --> 0:03:34.280 then you heard about it on the radio, you saw 0:03:34.320 --> 0:03:35.240 it on BT. 0:03:35.640 --> 0:03:40.240 You know, it was nuts. So anyways, Butch Figg said, well, 0:03:40.280 --> 0:03:43.320 did you make the promise? And the rep said yes, 0:03:43.360 --> 0:03:45.839 And I said, well, I guess the one day off 0:03:45.920 --> 0:03:49.520 that we have between the Winnie Roast and the Smashing 0:03:49.560 --> 0:03:52.680 Pumpkins tour, we're doing a show in Santa Barbara. So 0:03:53.040 --> 0:03:56.120 the whole industry was like, how did this seventeen year old, 0:03:56.400 --> 0:04:01.880 you know get a platinum approaching double Butch vig in 0:04:01.960 --> 0:04:04.200 a two hundred seat club that's sold out in half 0:04:04.200 --> 0:04:07.280 a minute, and the streets flooded, and you know, all 0:04:07.280 --> 0:04:08.840 of this news press and all this. 0:04:08.960 --> 0:04:11.520 So Bruce Saint James came to that show. 0:04:11.640 --> 0:04:14.000 Bruce is who was my first p PD ever. 0:04:14.440 --> 0:04:17.520 Oh wow, I love Bruce Saint James. Hell well, he 0:04:17.640 --> 0:04:21.080 got me my job at Power. So I saw Bruce 0:04:21.120 --> 0:04:23.400 there and I said, look, I you know, I love 0:04:23.440 --> 0:04:26.279 all well. I had to do alternative because it was 0:04:26.279 --> 0:04:28.840 a rock town. I wanted to do hip hop first, right, 0:04:29.000 --> 0:04:31.520 but they said that's just not going to work. And 0:04:31.560 --> 0:04:34.679 even in LA when we wanted to switch to doing 0:04:34.920 --> 0:04:36.279 you know, West Coast s rap. I mean, you have 0:04:36.279 --> 0:04:38.719 to remember when I got to Power, they were playing 0:04:38.760 --> 0:04:42.599 everything from boys to Men one second, then Mob Deep, 0:04:42.720 --> 0:04:45.640 then Already the One Man Party, then you know, Richard 0:04:45.720 --> 0:04:48.640 Humpty vision for one show, shout out with Richard Humpty vision, 0:04:48.720 --> 0:04:53.840 my dog, bad Boy Bill, all of them. So they said, 0:04:53.880 --> 0:04:56.799 all we have is this Sunday night coach to Coast 0:04:56.839 --> 0:04:59.720 show boardop position and I was like, great, I'll take it. 0:05:00.320 --> 0:05:01.760 And they're like, so wait a minute, let me get 0:05:01.760 --> 0:05:04.599 this straight. You're programming two stations in Santa Barbara, but 0:05:04.720 --> 0:05:07.719 you want to come and board up on Sunday nights 0:05:07.720 --> 0:05:09.560 at Power and I six, I said, look, I'll sweep 0:05:09.600 --> 0:05:13.880 the damn floors, like whatever you want me to do, whatever, whatever. 0:05:13.960 --> 0:05:16.919 So I walk in to board op for this show 0:05:17.520 --> 0:05:18.960 and there's Curtis Blow. 0:05:19.160 --> 0:05:25.520 Oh shit, and I was like, so, what year is this. 0:05:25.080 --> 0:05:27.360 This is God ninety five ninety six. 0:05:28.080 --> 0:05:30.960 So Curtis saw how nervous I was and stuff, and 0:05:31.000 --> 0:05:33.360 he was like, look, just don't mess up, and I 0:05:33.360 --> 0:05:35.400 will tell you a story of hip hop every night 0:05:35.440 --> 0:05:38.760 after the show. And I was like kid in a 0:05:38.800 --> 0:05:42.880 candy store. So fast forward about a year Curtis leaves. 0:05:43.040 --> 0:05:44.640 The next one to come in to do that show 0:05:44.720 --> 0:05:49.839 is Iced Tea Crazy. His engineer for like Rickochet and 0:05:49.839 --> 0:05:52.400 all that was this guy named Vachek where when I 0:05:52.480 --> 0:05:54.880 was like fourteen, I wanted to be a rapper. So 0:05:55.080 --> 0:05:58.760 I was working in Burbank at the studio called Malagro, 0:05:59.440 --> 0:06:01.840 and the back of that studio was a studio called 0:06:01.920 --> 0:06:05.279 back Room where battle Cat was working and he was 0:06:05.320 --> 0:06:08.159 doing stuff like Quote and Tom Jones and all this 0:06:08.279 --> 0:06:10.600 kind of stuff. So like, you know, and this is 0:06:10.600 --> 0:06:12.960 why I say about mentorship. You know, this is where 0:06:12.960 --> 0:06:15.800 I learned mentorship from is because there was this one 0:06:15.920 --> 0:06:17.120 night where battle. 0:06:16.760 --> 0:06:18.839 Cat erased all of his sounds. 0:06:19.040 --> 0:06:21.159 You know, He's in the back and he's like I 0:06:21.279 --> 0:06:24.640 just lost every sound I ever made, you know, flipping out, 0:06:24.680 --> 0:06:26.480 And here comes this little kid wanting to be a 0:06:26.560 --> 0:06:30.240 rapper with white kid from Santa Barbara. You know and says, hey, 0:06:30.520 --> 0:06:33.320 but what was that guitar song sound you used on quote? 0:06:33.560 --> 0:06:36.320 Oh well, wait a minute, Michael Jackson sent over the 0:06:36.360 --> 0:06:39.000 tape and dah da da da da and totally stops 0:06:39.560 --> 0:06:42.520 all of it and takes the time to tell this kid, 0:06:42.920 --> 0:06:46.120 you know some game, right, And I'm like, click another 0:06:46.160 --> 0:06:49.120 one about mentorship Steve Smith, Michael Newman, Battlecat. 0:06:49.440 --> 0:06:52.480 You know that's okay. You know that's how that works, 0:06:52.560 --> 0:06:53.200 you know what I mean. 0:06:53.320 --> 0:06:56.120 Like, and seeing interviews with Michael Jackson was saying, like, 0:06:56.520 --> 0:06:58.080 you know where I come from, in the school I 0:06:58.200 --> 0:07:00.320 come from. If you know, a kid comes up and says, 0:07:00.360 --> 0:07:02.000 that's a night shirt, you take it off and you 0:07:02.080 --> 0:07:04.040 hand it to him, right, you know what I mean? Like, 0:07:04.120 --> 0:07:08.240 that's the the artist and mentorship school that I came 0:07:08.320 --> 0:07:10.800 up in, you know what I mean. So anyways, Ice 0:07:10.840 --> 0:07:14.240 Tea does the same thing vod check. Like what I 0:07:14.280 --> 0:07:18.000 was saying about vod Check is the engineer happened to be, 0:07:18.200 --> 0:07:19.640 you know, the Iced Tea's engineer. 0:07:19.960 --> 0:07:20.560 So when I. 0:07:20.480 --> 0:07:22.360 Saw ic T the first time, I said, oh, I 0:07:22.400 --> 0:07:24.680 know Vacheck. Then we started talking and you know, blah 0:07:24.680 --> 0:07:25.760 blah blah blah blah. 0:07:26.120 --> 0:07:28.840 So Ice T started teaching me. Well, Bruce gets ready 0:07:28.840 --> 0:07:29.360 to leave. 0:07:29.200 --> 0:07:32.000 Power one o six to go to KKFAR, to go 0:07:32.040 --> 0:07:35.400 to KKFR as the PD, and he says to Michelle Mercer, 0:07:35.680 --> 0:07:38.040 you might want to talk to that kid from Santa Barbara. 0:07:38.680 --> 0:07:40.600 You know, I saw him at this garbage show. I 0:07:40.600 --> 0:07:43.320 think he might have you know whatever, whatever, So shout 0:07:43.320 --> 0:07:44.320 out to Bruce Saint James. 0:07:44.360 --> 0:07:46.119 He got me my job at powerwin six. 0:07:46.400 --> 0:07:46.760 Crazy. 0:07:46.800 --> 0:07:50.080 So then I became the music director at Powerwino six. 0:07:50.560 --> 0:07:53.440 So you were the MD. Who is the PD, Jimmy Steele. 0:07:53.320 --> 0:07:57.400 No, Michelle mercerche Mercer comings had just left and Michelle 0:07:57.440 --> 0:07:59.640 Mercer was the PD. 0:08:00.000 --> 0:08:00.520 So what's it like? 0:08:00.840 --> 0:08:05.200 Because I feel like people don't really grasp like radio 0:08:05.280 --> 0:08:09.360 obviously nowadays is a whole different ballgame, but in the nineties, 0:08:09.400 --> 0:08:11.560 like doing hip hop radio a Power one oh six, 0:08:11.680 --> 0:08:15.240 like that had to be like just the politics you 0:08:15.280 --> 0:08:15.880 had to deal with. 0:08:15.960 --> 0:08:16.280 Dude. 0:08:16.400 --> 0:08:18.480 When I walked in the first time, the first people 0:08:18.480 --> 0:08:21.880 that I met was like Chalk and c minus shout 0:08:21.960 --> 0:08:25.679 the fucking all mighty freaking roughnecks. Yeah, the Baker Boys, 0:08:25.880 --> 0:08:27.760 you know what I mean, shout out Nick and Eric, 0:08:27.840 --> 0:08:30.600 I mean all of it, because these were the guys that, like, 0:08:31.240 --> 0:08:33.040 I mean, I grew I used to be that kid 0:08:33.080 --> 0:08:35.600 that would drive up just far enough to listen to 0:08:35.679 --> 0:08:38.839 Kdam you know, and Julio G shout out Tony G 0:08:39.040 --> 0:08:41.720 and the original mixmasters. I mean that was what I 0:08:41.720 --> 0:08:43.480 would do, you know what I mean. I was such 0:08:43.520 --> 0:08:46.280 a fan of it, you know. And then when Michelle 0:08:46.440 --> 0:08:50.160 and even the Beat and Easy and Julio and recipes 0:08:50.200 --> 0:08:54.319 ez and and Westside Radio and you know, just all 0:08:54.320 --> 0:08:55.880 of that stuff and those icons. 0:08:55.920 --> 0:08:57.040 That's what I grew up on. 0:08:57.600 --> 0:09:00.240 So you're the music director for how long? Well? 0:09:01.120 --> 0:09:02.200 Well, uh. 0:09:03.679 --> 0:09:06.920 Well, the format of the station when we first started 0:09:07.120 --> 0:09:08.000 wasn't hip hop. 0:09:08.280 --> 0:09:11.719 It was just you know, I mean, it was doing this. 0:09:12.320 --> 0:09:16.080 It was it was yeah, chr kind of but it 0:09:16.200 --> 0:09:18.679 was like already the one man Party, the Voice to 0:09:18.760 --> 0:09:21.240 Men and Mob Deep and you know, it's kind of 0:09:21.280 --> 0:09:23.160 all over the place. And I was like, we need 0:09:23.160 --> 0:09:25.720 to go straight West Coast Kankster Rep. That's what we 0:09:25.760 --> 0:09:28.559 need to do. And they told me you're fucking crazy, 0:09:29.160 --> 0:09:30.800 you know what I mean. They just I was like, dude, 0:09:30.840 --> 0:09:32.440 I want to put eight No Fun in Morning Drive. 0:09:33.040 --> 0:09:36.040 And they were like, dude, what about all about you? 0:09:36.080 --> 0:09:38.920 What about life goes on? What about you know, all 0:09:38.960 --> 0:09:41.160 of these records that I knew were huge in the 0:09:41.160 --> 0:09:43.079 street because you have to remember, I started off as 0:09:43.080 --> 0:09:45.560 a DJ. I started off, you know, my first job 0:09:45.600 --> 0:09:49.280 at Khduy and Santa Barbara after being an intern. 0:09:49.120 --> 0:09:49.920 Was the night jock. 0:09:50.000 --> 0:09:52.360 So I'm going to high school, you know what I mean, 0:09:52.559 --> 0:09:55.839 as the night jock programming my own show Crazy. So 0:09:55.960 --> 0:09:59.160 I knew what the streets were listening. Plus all of 0:09:59.200 --> 0:10:01.560 my friends, you know, growing up in Santa Barbara. 0:10:01.720 --> 0:10:02.960 You know, yeah, I'm. 0:10:02.880 --> 0:10:08.160 White, but you know, it was basically identifying as young Mexican, 0:10:08.440 --> 0:10:11.200 you know what I mean, Like it was just that 0:10:11.360 --> 0:10:12.280 was all my friends. 0:10:12.320 --> 0:10:13.880 So growing up, you know. 0:10:14.240 --> 0:10:17.320 The first tape I heard, you know that blew my 0:10:17.440 --> 0:10:20.000 mind was Gangster Gangster, you know what I mean. 0:10:20.280 --> 0:10:21.160 And I an. 0:10:21.000 --> 0:10:23.520 Easy ease, So I stole that tape, you know what 0:10:23.520 --> 0:10:26.280 I mean, And that's what my friends were listening to. 0:10:26.360 --> 0:10:28.560 So when I got to Power, that was my mission. 0:10:29.000 --> 0:10:31.240 It was like, We're going to make West Coast rap 0:10:31.760 --> 0:10:34.319 the number one format in the world. And they said 0:10:34.400 --> 0:10:35.480 that just won't happen. 0:10:35.960 --> 0:10:39.760 So this is around the time of ninety seven, So 0:10:39.960 --> 0:10:42.200 ninety seven, so this is I mean, this is. 0:10:43.679 --> 0:10:45.920 Pocking big ee past. 0:10:46.160 --> 0:10:48.960 No, no, okay. So when I'm in Santa. 0:10:48.600 --> 0:10:51.040 Barbara, because that was a Biggie died what March ninety seven. 0:10:51.480 --> 0:10:54.080 Biggie was sitting in my office the morning before he died. 0:10:54.480 --> 0:10:58.280 What he had done a radio run and he literally. 0:10:57.920 --> 0:11:00.960 Because we always see like that legendary cameo stuff he had. 0:11:01.760 --> 0:11:03.199 So then he obviously he was in La. 0:11:03.480 --> 0:11:06.439 Yeah, so he went to the Baker Boys show and 0:11:06.480 --> 0:11:09.040 he was on crutches because you know, he'd gotten out 0:11:09.040 --> 0:11:11.880 the car accident, was seized. And what we actually what 0:11:12.080 --> 0:11:16.320 happened was is he did the beating. He played Bone 0:11:16.360 --> 0:11:19.000 Thugs in Harmony and I heard it the night before 0:11:19.600 --> 0:11:22.920 and yeah, and I flipped and I called Puffy and 0:11:22.960 --> 0:11:26.920 I was like, bro, I was like, Homie, One, bone 0:11:26.960 --> 0:11:29.720 Thugs in Harmony is a power one on six artists 0:11:30.280 --> 0:11:33.920 and two we got the Baker Boys, So what are 0:11:33.960 --> 0:11:36.480 you doing? And he goes, we'll be there tomorrow morning, miss, 0:11:36.800 --> 0:11:38.760 And that was that, you know what I mean. So 0:11:39.120 --> 0:11:43.400 he came on and he played like hypnotized notorious thugs, 0:11:43.559 --> 0:11:48.160 kicking the doors break. He was just playing all of them, so, 0:11:48.559 --> 0:11:52.160 I mean, it was like crazy. And then he comes 0:11:52.200 --> 0:11:55.080 down the thing and he's on his crutches and he 0:11:55.160 --> 0:11:57.040 looks in the thing and this is the second time 0:11:57.040 --> 0:11:58.520 I met him, because we had a show at the 0:11:58.600 --> 0:12:01.360 Palace in Hollywood the night before. And I don't think 0:12:01.600 --> 0:12:03.800 you know, Snoop doesn't get enough credit for trying to 0:12:03.880 --> 0:12:07.200 kill the East West Beef. I mean literally, the night 0:12:07.480 --> 0:12:10.520 that we had this show at the Palace, Biggie's on 0:12:10.720 --> 0:12:13.520 stage in the middle of all of this stuff. 0:12:13.600 --> 0:12:15.360 He just got booted the Source rewards. 0:12:15.640 --> 0:12:17.880 I had the dog Pound on stage and I'm like, yo, 0:12:18.600 --> 0:12:20.840 guys stop by and they're like, I don't know, you know, 0:12:20.880 --> 0:12:23.120 it's a little hot, and I'm like, dude, I. 0:12:23.080 --> 0:12:24.600 Got this, just come come. 0:12:25.000 --> 0:12:28.000 Biggie gets out of the car, you know, Puffy Mace, 0:12:28.160 --> 0:12:30.440 all of them get out of the car and they 0:12:30.440 --> 0:12:32.640 come out, and I'm like, this is Snoop, this is 0:12:32.720 --> 0:12:35.200 Da Da Da. And I start realizing, like by just 0:12:35.240 --> 0:12:37.719 introducing everybody and everybody's gonna be cool. We had ice 0:12:37.800 --> 0:12:39.480 q Dare. We have all these people there, so I'm 0:12:39.480 --> 0:12:43.000 introducing everybody. Everybody's cool. Biggie goes out on stage. I 0:12:43.040 --> 0:12:45.880 go to e man heye with the bigs on stage. 0:12:45.920 --> 0:12:47.560 He's like, do not even bring any records. I didn't 0:12:47.559 --> 0:12:50.120 think he was gonna show. So he just plays crush 0:12:50.200 --> 0:12:54.000 on you, and Big does what he wrote for Little Kim, 0:12:54.480 --> 0:12:57.240 you know what I mean, stuff like that, and Snoop 0:12:57.320 --> 0:13:01.360 comes out in the back and just starts dancing, and 0:13:01.400 --> 0:13:01.800 I'm like. 0:13:02.200 --> 0:13:03.120 He's West Beef. 0:13:03.160 --> 0:13:05.240 What this is in the middle of the beef, in 0:13:05.280 --> 0:13:07.120 the middle of all of it, Yeah, you know what 0:13:07.120 --> 0:13:09.120 I mean. And I had met Pac before that, and 0:13:09.200 --> 0:13:11.720 you know, I mean when I was doing Alternative. You know, 0:13:12.320 --> 0:13:15.320 they had they'd have these after the Grammys, you know 0:13:15.320 --> 0:13:17.280 they have those parties and stuff like that. Well, they 0:13:17.640 --> 0:13:20.440 MCA had one at the Four Seasons. It's a famous 0:13:20.480 --> 0:13:23.720 one where PUC was in the versace with kiss and 0:13:23.760 --> 0:13:26.040 all that. And afterwards they came to the Four Seasons, 0:13:26.040 --> 0:13:28.920 well Sugar Night and Pock and everybody comes running in. 0:13:29.280 --> 0:13:32.440 Everybody hits the walls. But I'm like, fuck, that's pucking sug. 0:13:33.040 --> 0:13:35.040 So I just walk up and I'm like, hey, Poc, 0:13:35.200 --> 0:13:37.720 nice to meet you. Should He's like, He's like, nice 0:13:37.720 --> 0:13:39.360 to meet you. He said, I love the new album. 0:13:39.640 --> 0:13:43.320 And it goes from this happy to the album doesn't 0:13:43.360 --> 0:13:45.400 come out till Monday, how the hell. 0:13:45.200 --> 0:13:45.880 Did you get it? 0:13:46.760 --> 0:13:50.440 And I was like what, and he goes, how did 0:13:50.480 --> 0:13:51.640 you get my album? 0:13:52.000 --> 0:13:52.360 Sug? 0:13:53.679 --> 0:13:55.640 Somebody got the album before release? 0:13:56.559 --> 0:13:57.839 Well, then you had you had to explain I'm a 0:13:57.920 --> 0:14:02.720 radio guy labels hit, so I'm like, I'm an alternative 0:14:02.800 --> 0:14:04.840 radio so they know we're not going to play it. 0:14:04.880 --> 0:14:07.720 They sent it to me on the Friday before the release. 0:14:07.480 --> 0:14:11.280 Day and she goes a hah ha and just turns 0:14:11.280 --> 0:14:13.480 around and Pop goes, what's your favorite song? 0:14:14.080 --> 0:14:16.720 And I go, oh, song, this too. 0:14:16.640 --> 0:14:18.880 A million pair of eyes, look your heart. And he 0:14:19.120 --> 0:14:22.280 finishes the same with me and slaps my hand and. 0:14:22.240 --> 0:14:22.880 Goes to Jimmy. 0:14:23.000 --> 0:14:24.360 Snoop, did you meet so and So? 0:14:24.520 --> 0:14:27.040 You met Nate, you met Da Da Da da mc hammer? 0:14:27.080 --> 0:14:31.880 I was like EMC hammer with you guys. Yeah, you 0:14:31.920 --> 0:14:34.880 know what it was like hip hop fan overload, you. 0:14:34.920 --> 0:14:36.760 Know what I mean, Like nobody's interesting you. 0:14:36.920 --> 0:14:40.520 I'm gonna go back to the show that like, imagine 0:14:41.160 --> 0:14:46.680 if Instagram existed then and you would see Snoop dance. 0:14:46.960 --> 0:14:48.200 On stage with Biggie. 0:14:48.360 --> 0:14:51.320 Yeah, but that was a moment. That's a moment. So 0:14:51.520 --> 0:14:53.000 while Snoop's there, I say. 0:14:52.920 --> 0:14:57.000 I'm assuming that this show transpired after Pop died. 0:14:58.320 --> 0:15:02.720 Yes, yes, yes, this is probably around February and March 0:15:02.920 --> 0:15:03.920 ninety seven. 0:15:03.840 --> 0:15:04.680 Right, so this is okay? 0:15:04.800 --> 0:15:05.480 It was It was. 0:15:05.960 --> 0:15:11.120 It was March sixth, fifth, ninety seven, was just a. 0:15:11.560 --> 0:15:15.120 Four days before three four Big was gone. So he 0:15:15.240 --> 0:15:17.520 was doing that radio run or whatever, and he came in. 0:15:18.200 --> 0:15:20.520 He just sat down, and then Nick and Eric come 0:15:20.520 --> 0:15:22.440 in and go, we need him to record a freestyle. 0:15:23.080 --> 0:15:25.520 And I was like oh, and he's like, oh man, 0:15:25.560 --> 0:15:26.320 my legs, damn. 0:15:26.320 --> 0:15:27.680 Can I just sit here for a little while? 0:15:28.040 --> 0:15:30.280 And I was, and Nick and Eric go, look, why 0:15:30.320 --> 0:15:33.600 don't you record it when he gets when he feels 0:15:33.640 --> 0:15:37.640 like it and whatever whatever. So Big sitting there, he 0:15:37.680 --> 0:15:40.360 looks over and he just says, God, I love being 0:15:40.400 --> 0:15:43.160 in California. And I'm like what and he goes the 0:15:43.200 --> 0:15:46.360 women the weed. He goes, man, I just got I'm 0:15:46.400 --> 0:15:48.680 going home soon. I just got good with faith again. 0:15:48.680 --> 0:15:51.880 I'm gonna go see my daughter, you know, man. I 0:15:52.000 --> 0:15:54.440 just man, I love it. And we just sat there 0:15:54.440 --> 0:15:58.000 and we talked for like thirty minutes just about all this, 0:15:58.120 --> 0:15:59.880 and he's like, all right, man, let's go do this Dame. 0:16:00.120 --> 0:16:04.120 And I was like all right, cool, So we go 0:16:04.200 --> 0:16:05.840 in there and I go, do you need a piece 0:16:05.840 --> 0:16:07.520 of paper? And he goes, nah, I write everything in 0:16:07.520 --> 0:16:09.800 my head right, And I was like what and he goes, 0:16:10.200 --> 0:16:12.800 I'll just do the verse from Victory. He goes, pop 0:16:12.840 --> 0:16:14.880 album coming out, I wrote some stuff. I'll just do 0:16:14.920 --> 0:16:17.120 the verse from Victory, and I was like, all right. 0:16:17.200 --> 0:16:17.480 Cool. 0:16:17.520 --> 0:16:19.200 So I'm sitting there and he goes in the booth. 0:16:19.600 --> 0:16:22.000 He's like, yeah, one, two, and two. Put the headphones on. 0:16:22.120 --> 0:16:27.040 I'm watching this icon wrap and I'm just going like yo, 0:16:27.240 --> 0:16:28.880 and he's like, so what you think of that? And 0:16:28.880 --> 0:16:32.040 I'm just like, oh, yeah, great, great. 0:16:32.160 --> 0:16:32.320 You know. 0:16:32.440 --> 0:16:34.400 It's like he goes, you need me to run it again? 0:16:34.440 --> 0:16:35.960 Da da da da da. I'm like cool. He's like 0:16:36.080 --> 0:16:37.960 not cool, left and whatever whatever. 0:16:38.440 --> 0:16:41.320 So E won. The next night I was I went 0:16:41.360 --> 0:16:42.000 I was going. 0:16:41.800 --> 0:16:44.120 To the Outcast party because Outcasts had just gone platinum 0:16:44.160 --> 0:16:47.920 or whatever it was with at Aliens or something yeah 0:16:48.000 --> 0:16:49.359 or our Quaminin or whatever. 0:16:51.120 --> 0:16:51.680 Or whatever. 0:16:51.880 --> 0:16:55.560 So I love those guys and shout out good kept goodie. 0:16:56.120 --> 0:17:00.640 But anyways, so I go home to bed because they 0:17:00.680 --> 0:17:03.440 didn't let me into the Roxbury because I had tennis 0:17:03.440 --> 0:17:06.159 shoes on and blue jeans and I didn't even know 0:17:06.160 --> 0:17:08.040 about the Quincy Jones party, you know what I mean, 0:17:08.080 --> 0:17:11.320 the Peterson autun Museum party. I was just like, well, 0:17:11.560 --> 0:17:14.000 I knew, but I was like, look, if they're not 0:17:14.000 --> 0:17:15.560 gonna let me into this, I'm sure it's I'm not 0:17:15.560 --> 0:17:17.000 going to get into that. So I just went home 0:17:17.040 --> 0:17:19.760 and went to sleep, and about twelve thirty one calls 0:17:19.800 --> 0:17:21.840 me up. Shout out he one mad pro and nerve 0:17:21.920 --> 0:17:23.440 and all of that. He calls me up and he goes, 0:17:23.440 --> 0:17:26.200 they got Big and I was like what And he goes, 0:17:26.640 --> 0:17:29.440 they got big and I'm like, what are you talking about? 0:17:29.560 --> 0:17:32.160 I hear Puffy wailing in the background. He goes, I'm 0:17:32.160 --> 0:17:35.560 at the hospital. Puffy's on the phone with Biggie's mother 0:17:35.680 --> 0:17:38.400 right now telling him that. And I was like, wait, 0:17:38.480 --> 0:17:42.199 don't tell me. And he goes, Big is dead, and 0:17:42.240 --> 0:17:48.439 I was like, what just happened? The dude was just 0:17:48.640 --> 0:17:53.000 like here. And that was like, you know, meeting Pac 0:17:53.119 --> 0:17:57.120 and then Poc dying and then seeing Big and then 0:17:57.160 --> 0:17:57.840 Big dying. 0:17:58.040 --> 0:17:58.680 It was like. 0:18:01.800 --> 0:18:06.160 What's going on? Like right, wow? 0:18:06.520 --> 0:18:10.439 And that was kind of how I my introduction to 0:18:10.760 --> 0:18:13.159 what was happening in the street and Death Row. 0:18:14.920 --> 0:18:15.800 And Sugar Night. 0:18:17.240 --> 0:18:20.240 So I gotta ask you because. 0:18:20.960 --> 0:18:22.360 There's a lot. 0:18:22.480 --> 0:18:25.159 Well, I'm curious because you would always hear that, like 0:18:26.280 --> 0:18:30.879 you know, the magazines where radio hosts were adding gasoline 0:18:31.000 --> 0:18:35.320 to the beef. But you always would hear about like 0:18:35.920 --> 0:18:38.200 it on the hot ninety seven side. I never really 0:18:38.200 --> 0:18:40.399 heard of like the Baker Boys or anybody like stirring 0:18:40.440 --> 0:18:42.919 up the East Coast West coast beef. What was like 0:18:43.000 --> 0:18:48.640 the temperature like after Pop dies, You're obviously in there, biggies, 0:18:48.720 --> 0:18:51.960 Biggies thriving, He's about to put out, you know, life 0:18:52.000 --> 0:18:55.359 after death. And what was the temperature like being at 0:18:55.359 --> 0:18:58.240 the radio station it's the hip hop station quote unquote 0:18:58.240 --> 0:19:00.639 in La during that. 0:19:01.960 --> 0:19:03.320 How I tell you why that started. 0:19:03.359 --> 0:19:05.360 I'll tell you why that started on a radio sign 0:19:06.000 --> 0:19:07.920 because power one oh six was breaking. All these East 0:19:07.920 --> 0:19:11.520 Coast writers and the artists were going back to ninety 0:19:11.560 --> 0:19:15.719 seven saying, what the fuck? Biggie was broken in Los Angeles, 0:19:15.840 --> 0:19:19.480 Puffy was broken, but in Los Angeles, Mace was broken 0:19:19.520 --> 0:19:22.159 in Los Angeles, Big Pun was brest in Peace was 0:19:22.200 --> 0:19:24.200 broken in Los Angeles. I mean, you have to remember, 0:19:24.240 --> 0:19:27.199 Steve Rifkin comes in my office, puts in a tape 0:19:27.280 --> 0:19:29.200 of the video of I'm Not a Player by Big 0:19:29.240 --> 0:19:31.120 pun Right, and I go, oh, that's dope. 0:19:31.119 --> 0:19:33.640 Hold on a second. I popped the VHS tape out. 0:19:34.000 --> 0:19:35.840 I walk in the production room and take it from 0:19:35.840 --> 0:19:38.800 the VHS tape, put it on a CD. I walk 0:19:38.880 --> 0:19:40.800 on in the air and I sit handed to them 0:19:40.840 --> 0:19:43.800 and say play this next. I come back in hand 0:19:43.880 --> 0:19:45.760 him his video tape and he's like, what did you 0:19:45.840 --> 0:19:46.160 just do? 0:19:46.920 --> 0:19:49.280 And I'm like, oh, nothing, you know, just chilling. That 0:19:49.400 --> 0:19:50.000 song ends. 0:19:50.040 --> 0:19:52.439 All of a sudden, not a Player comes on and 0:19:52.440 --> 0:19:56.240 Steve's like, well, are you playing that on the radio 0:19:56.680 --> 0:19:59.639 And I'm like, yeah, dope song. He goes, dude, we 0:19:59.640 --> 0:20:02.160 don't have CDs press yet nine seven. I haven't even 0:20:02.160 --> 0:20:02.840 played it for UD. 0:20:02.920 --> 0:20:04.320 Yeah, yeah, you know what I mean. 0:20:04.440 --> 0:20:08.280 So what do you think? You know what I mean? 0:20:08.359 --> 0:20:10.840 And then you know, like what Josh said, and I 0:20:10.880 --> 0:20:13.360 love John IRV. And why I love them so much 0:20:13.400 --> 0:20:16.440 is even when my own coast forgot about me, no 0:20:16.480 --> 0:20:21.159 matter what, Jah and IRV would always, no matter what 0:20:21.160 --> 0:20:23.879 they were doing any other you know, breakfast club or 0:20:24.200 --> 0:20:28.000 or drank champs or anything, they'd be like, I got 0:20:28.040 --> 0:20:30.360 broken on the West Coast, you know what I mean, 0:20:30.600 --> 0:20:34.480 Like at New York with me brought Halla Holla and 0:20:34.520 --> 0:20:37.000 can I Get It and all of that stuff to 0:20:36.680 --> 0:20:39.240 to thank you Damien, you know what I mean. And 0:20:39.359 --> 0:20:42.760 jay Z and all of them was like his first 0:20:42.760 --> 0:20:45.800 like solo, well know it how many what it was? 0:20:46.280 --> 0:20:48.960 Oh well, I meant to my actual hit that I 0:20:49.080 --> 0:20:51.320 kind of like, you know, broke through as like a 0:20:51.480 --> 0:20:52.359 But we tried. 0:20:52.080 --> 0:20:55.200 With hallahala first because you have to remember IRV produced 0:20:55.440 --> 0:20:57.359 Hotspot for Foxy Brown. 0:20:57.760 --> 0:20:58.879 Then he did can I Get a? 0:20:59.520 --> 0:21:03.320 So Jay Brown brought and brought me Dame Dash and 0:21:03.440 --> 0:21:06.600 jay Z and we tried like five singles on jay 0:21:06.720 --> 0:21:11.040 Z before some cart before Hard Knock Life, you know 0:21:11.119 --> 0:21:12.840 what I'm saying, Like and it would it got to 0:21:12.880 --> 0:21:15.000 the point where Def Jam was talking about not renewing 0:21:15.119 --> 0:21:16.320 his budget and you. 0:21:16.240 --> 0:21:18.600 Know, well yeah, because like Volume one was like you know, 0:21:18.880 --> 0:21:21.080 but there was a lot of records and big videos 0:21:21.080 --> 0:21:21.919 that got shot like a. 0:21:22.440 --> 0:21:26.120 Sunshine shine his mind and I mean who he wit 0:21:26.560 --> 0:21:29.200 and none of those like really hit, none of the 0:21:29.320 --> 0:21:31.680 real we tried on the radio, every single one of them. 0:21:31.680 --> 0:21:33.800 It didn't work, you know what I mean. So there 0:21:33.840 --> 0:21:35.399 was a lot of that, but you know. 0:21:35.520 --> 0:21:37.600 Those were the days that like you went into the 0:21:37.640 --> 0:21:40.679 studio because you were making a radio record, and the 0:21:40.720 --> 0:21:44.240 money that you put into that radio record and the video. 0:21:44.840 --> 0:21:47.760 It was substantial. Well for the investment probably had to 0:21:47.800 --> 0:21:48.760 be so crazy. 0:21:49.000 --> 0:21:51.800 And they literally said, we're not going to renew his budget. Yeah, 0:21:51.840 --> 0:21:55.920 you know. But then IRV pops up with a soundtrack record. 0:21:55.840 --> 0:21:57.640 Can I get on a Nutty Professor? 0:21:57.720 --> 0:21:57.880 Yeah? 0:21:58.440 --> 0:22:01.880 I think I don't remember, but Brettner was also managing. 0:22:01.520 --> 0:22:03.840 No, no, no, no, no. Can I get a eight? 0:22:03.920 --> 0:22:04.000 No? 0:22:04.280 --> 0:22:04.439 Was a. 0:22:06.480 --> 0:22:08.520 Eight? I don't remember? Was on Nutty Professors? 0:22:08.640 --> 0:22:11.480 Plenty? Yeah, I think it was Plenty sound Truck. 0:22:11.560 --> 0:22:12.679 Yeah, yeah A no was? 0:22:12.880 --> 0:22:16.760 Uh was on Nutty Professor? Which and that was which 0:22:16.800 --> 0:22:17.800 was before volume. 0:22:17.520 --> 0:22:20.280 One, which I think was Quest, which was Jay Brown. 0:22:20.400 --> 0:22:20.600 Yeah. 0:22:21.080 --> 0:22:25.280 So anyways, so Jay Brown keeps asking me to keep 0:22:25.280 --> 0:22:27.720 investing in this artist because he really believes in him, and. 0:22:27.680 --> 0:22:28.199 It's Jay Z. 0:22:28.880 --> 0:22:31.560 So he comes with can I get it? Can I 0:22:31.600 --> 0:22:35.520 get a? Does great for radio? Another record broke on 0:22:35.520 --> 0:22:38.280 the West Coast? You know what I'm saying, Like through 0:22:38.280 --> 0:22:41.960 a meeting IRV, you know what I'm saying. Then Jermaine 0:22:42.160 --> 0:22:45.280 comes along, does money Ain't a Thing? And all of 0:22:45.320 --> 0:22:48.119 these records and you know, all of that kind of stuff, 0:22:48.119 --> 0:22:50.399 and Jay builds brand all of this kind of stuff, 0:22:50.440 --> 0:22:53.439 does Hard Knock Life. Steve Smith comes in to me 0:22:53.680 --> 0:22:57.880 because now Michelle Mercer is gone, It's just me. And 0:22:58.440 --> 0:23:00.280 he goes, wait a minute, you're that twelve year old 0:23:01.280 --> 0:23:04.760 that I helped in Santa Barbara and Michael and I 0:23:04.800 --> 0:23:08.600 still have a consultancy. I'm still running Hot ninety seven. 0:23:09.160 --> 0:23:11.720 I got thirty two stations in the middle. Tell you 0:23:11.760 --> 0:23:14.760 what you know you're doing all this crazy promotions and 0:23:14.880 --> 0:23:18.120 Hawaii stuff and all this crazy stuff. He goes, I'll 0:23:18.119 --> 0:23:22.160 tell you what. Work with Michael on the consultancy. I'll 0:23:22.200 --> 0:23:24.080 give you Power one o six. You do whatever you 0:23:24.080 --> 0:23:26.320 want with Power one oh six, and I'll work on 0:23:26.359 --> 0:23:29.560 Hot ninety seven. Just help me with the consultancy with Michael. 0:23:29.920 --> 0:23:32.199 So I would literally do the conference calls for the 0:23:32.240 --> 0:23:36.399 thirty two stations with them and Steve and Michael and 0:23:36.440 --> 0:23:39.000 all this kind of stuff. So Steve on the conference 0:23:39.000 --> 0:23:42.280 call says, Jay Z's Hard Knock Life is not getting 0:23:42.320 --> 0:23:47.720 any research, pull it across the country, and I can't 0:23:47.720 --> 0:23:50.639 say anything outshine the master on the you know what 0:23:50.680 --> 0:23:53.200 I mean? On the call and say, wait a minute, Steve, 0:23:53.280 --> 0:23:55.240 you know, da da da da da, because you know, 0:23:55.320 --> 0:23:58.000 I'm not gonna ever disrespect my boss, you know what 0:23:58.040 --> 0:24:00.640 I mean. Like, So after the call, I go running 0:24:00.680 --> 0:24:03.159 into his office and say, Yo, it's number fifteen in 0:24:03.200 --> 0:24:06.280 Los Angeles. You know we're starting to get call out 0:24:06.280 --> 0:24:08.800 and we're two weeks ahead of New York, right, so 0:24:08.920 --> 0:24:11.560 give it a second, bro. So literally made him get 0:24:11.560 --> 0:24:15.280 on with every single program directory hold off and say 0:24:15.320 --> 0:24:17.480 hold off, give it two more weeks, that hard Knock 0:24:17.640 --> 0:24:21.600 Life record, give it two more weeks, and that shit popped, 0:24:22.320 --> 0:24:24.840 you know what I'm saying. So then I start seeing 0:24:24.840 --> 0:24:27.280 all this and I'm like, at the time, I had 0:24:27.320 --> 0:24:29.879 met Mariah Carey and there was all that crap going on. 0:24:30.080 --> 0:24:31.920 So I'm like, you know what. 0:24:31.600 --> 0:24:33.680 What's all that crap going on? Well, she was. 0:24:33.640 --> 0:24:35.840 Coming off with Sony, Okay, you know what I mean. 0:24:36.080 --> 0:24:40.520 And you know, Tommy Mottola was her husband, and you know, 0:24:41.000 --> 0:24:43.960 when you're a star of that stature and you're also 0:24:44.040 --> 0:24:46.679 going to be a free agent and a record you know, 0:24:46.880 --> 0:24:51.960 and okay, so let me rewind. So Mariah Carey goes 0:24:52.000 --> 0:24:55.600 to release Honey right, and it wasn't a power one 0:24:55.640 --> 0:24:57.840 of six record. We're a rap station, now, you know, 0:24:57.920 --> 0:25:01.040 I'd successfully like, for instance, they ain't no fun. 0:25:01.000 --> 0:25:02.280 Stuff till the remix comes. 0:25:02.440 --> 0:25:05.919 Well, okay, So what happened was what had happened was 0:25:06.560 --> 0:25:09.159 is ain't no fun and stuff like that. They told me, 0:25:09.440 --> 0:25:12.760 if I put those in our research and stuff like that, 0:25:13.080 --> 0:25:16.919 the auditorium testing, which is how radio stations decide what 0:25:17.040 --> 0:25:20.080 they're going to play as the recurrents and the gold 0:25:20.119 --> 0:25:22.600 records and the oldies and all of that, they said, 0:25:22.600 --> 0:25:24.440 if I put ain't no fun in those records, they 0:25:24.480 --> 0:25:26.439 just fire me, you know what I mean, because they 0:25:26.480 --> 0:25:27.200 were never. 0:25:27.000 --> 0:25:28.680 Going to play ain't no fun in those kind of 0:25:28.680 --> 0:25:29.560 records or more, which is. 0:25:29.480 --> 0:25:32.360 Crazy because it's fucking by ninety seven that's a classic, 0:25:32.720 --> 0:25:33.480 but not on. 0:25:33.400 --> 0:25:34.040 The radio three. 0:25:34.119 --> 0:25:36.720 But they were never radio records. So you got to 0:25:36.760 --> 0:25:39.240 remember radio. The way that it was driven back then 0:25:40.080 --> 0:25:44.439 is if it was not played as a radio or 0:25:44.640 --> 0:25:48.000 sent out as a single, then a radio station would 0:25:48.000 --> 0:25:48.560 not play it. 0:25:49.560 --> 0:25:50.200 Do you know what I mean? 0:25:50.240 --> 0:25:53.000 You weren't playing just cuts because you wanted. 0:25:52.680 --> 0:25:54.359 To write like I like track seven. 0:25:55.359 --> 0:25:58.399 But that's what made me famous in Santa Barbara, is 0:25:58.400 --> 0:26:01.880 that you were pulling as an alternative was such a 0:26:01.920 --> 0:26:04.720 young format that we had a huge gold base of 0:26:04.800 --> 0:26:07.240 David Bowie and all these kind of things, but we 0:26:07.240 --> 0:26:09.320 didn't have many new records, you know what I mean. 0:26:09.400 --> 0:26:12.320 So if something like Nirvana came out, I take four 0:26:12.400 --> 0:26:15.600 cuts off the album playing his currents, and then slowly, 0:26:16.520 --> 0:26:18.360 you know what I mean, run through them and literally 0:26:18.440 --> 0:26:21.639 decide the singles basically for the labels, you know what 0:26:21.640 --> 0:26:22.000 I mean. 0:26:22.359 --> 0:26:24.159 And that's what I did with Power Is. 0:26:24.200 --> 0:26:28.679 I took album orientated rock and said, let's make it 0:26:28.800 --> 0:26:33.080 album orientated rock, but let's put a gangster twist on it. 0:26:34.480 --> 0:26:37.000 So that show with Biggie, I asked Snoop to come 0:26:37.040 --> 0:26:40.240 to weekends on Power one six. 0:26:40.800 --> 0:26:42.960 Had his radio show what was it called? I remember 0:26:43.000 --> 0:26:44.360 it was on in Phoenix for a little bit. 0:26:45.000 --> 0:26:47.919 Well this is before that, this is before all of that. 0:26:48.560 --> 0:26:51.880 So Fuzzy was Fuzzy wanted to do a show called 0:26:51.920 --> 0:26:57.240 Curb Serving Shout Out Fuzzy Shot, which connected us to 0:26:57.400 --> 0:27:00.439 Snoop Dogg. You know, because if it wasn't for Fuzzy 0:27:00.440 --> 0:27:03.239 introducing Snoop dog and bringing him to that show at 0:27:03.240 --> 0:27:06.119 the Palace, then none of it would have happened. 0:27:06.480 --> 0:27:09.960 Crazy, you know, that's I just raised with him. A 0:27:10.000 --> 0:27:11.480 couple of weeks ago. He brought he brought the dog 0:27:11.520 --> 0:27:13.440 Pound up here. Yeah, I love I love Fuzzy. Yeah. 0:27:13.600 --> 0:27:17.520 And so Fuzzy had this idea for Curb Serving, and 0:27:17.520 --> 0:27:20.800 everybody was like that West Coast gangster raps. I was like, well, 0:27:20.840 --> 0:27:23.520 what about right after Friday Night Flavors, you know, so 0:27:23.560 --> 0:27:25.640 it's like twelve o'clock, win o'clock at night, you. 0:27:25.600 --> 0:27:27.320 Know, give him the shot and see what happened. 0:27:27.920 --> 0:27:31.000 But we would get all of this exclusive content out 0:27:31.040 --> 0:27:34.480 of those shows Friday Night Flavors, and you know, Curb Serving, 0:27:34.520 --> 0:27:35.520 we would get like mid Night. 0:27:35.560 --> 0:27:37.080 He'd bring me Midnight Love. 0:27:37.280 --> 0:27:40.800 You know, they had Snoop and and Raphael Sidiq and 0:27:40.880 --> 0:27:42.640 you know, all of this kind of stuff. And I'd 0:27:42.680 --> 0:27:44.560 play him as currents, you know what I mean. They 0:27:44.560 --> 0:27:46.080 bring him to me and I'd be like, oh, let's 0:27:46.160 --> 0:27:48.439 let's play that as a current. So Snoop starts hearing 0:27:49.000 --> 0:27:51.360 this stuff, you know, like what are these guys doing? 0:27:51.480 --> 0:27:52.960 So I was like, yo, want to meet you know, 0:27:53.040 --> 0:27:56.000 da da da da come work for us, and and 0:27:56.320 --> 0:27:57.760 we put him on Saturdays. 0:27:58.000 --> 0:27:58.159 You know. 0:27:58.240 --> 0:28:00.200 I saw him at that show and I said, what's 0:28:00.240 --> 0:28:02.000 going on? It's like I just got off death row. 0:28:02.119 --> 0:28:03.560 They cut off my stipend. 0:28:03.680 --> 0:28:06.000 D H yeah, yeah, because that was kind of like right, 0:28:06.119 --> 0:28:08.359 rough no limit shit happened, and. 0:28:08.280 --> 0:28:10.120 I'm like, dude, well, why don't you come to work 0:28:10.160 --> 0:28:11.679 for us a power and say you can players? 0:28:12.080 --> 0:28:12.439 What was? 0:28:12.600 --> 0:28:15.520 What was like, what is the paycheck for Snoop Dogg 0:28:15.520 --> 0:28:17.600 to do radio show in ninety si dollars an hour? 0:28:17.800 --> 0:28:18.760 Fifty dollars an hour? 0:28:18.880 --> 0:28:21.080 I mean he literally came and filled out the application 0:28:21.160 --> 0:28:22.440 and did it. 0:28:22.480 --> 0:28:23.840 But it was fifty dollars an hour? 0:28:23.880 --> 0:28:25.879 And he it was this was a two hour specialty 0:28:25.920 --> 0:28:27.760 show or was it? Was it longer? I was I 0:28:27.800 --> 0:28:30.239 think for two four, two to four whatever it was? 0:28:30.720 --> 0:28:32.840 And who was programming the music? Was Snoop or was 0:28:32.840 --> 0:28:33.000 it you? 0:28:33.160 --> 0:28:35.080 He was he'll do whatever he wanted. 0:28:35.480 --> 0:28:36.600 So would he submit the song? 0:28:36.720 --> 0:28:39.320 Jeff Garcia? And you know the Flavor Unit Junior? 0:28:40.720 --> 0:28:42.440 So who was editing the songs that Snoop? And bring 0:28:42.480 --> 0:28:45.120 in Jeff Garcia? So Jeff was was was? 0:28:45.280 --> 0:28:46.640 I love Jeff? Jeff's my guy? 0:28:47.160 --> 0:28:47.440 Great? 0:28:47.600 --> 0:28:49.480 So we thought who would be the best producer for 0:28:49.520 --> 0:28:51.800 Snoop show? The first time we heard it, We're like, 0:28:53.440 --> 0:28:55.400 we need to have Jeff Garcia do this because Jeff 0:28:55.520 --> 0:28:56.320 is literally. 0:28:56.200 --> 0:28:57.680 The producer period. 0:28:58.040 --> 0:29:02.120 It's bar nothing, yes, who then became our production director. 0:29:02.280 --> 0:29:04.920 But if Cruse ever in him, ever break up, I'm 0:29:04.960 --> 0:29:05.440 taking Jeff. 0:29:05.720 --> 0:29:08.160 And I love Chris, I love Jeff Man, but Jeff 0:29:08.360 --> 0:29:12.360 is well. But he made that show work, you know 0:29:12.440 --> 0:29:17.360 what I'm saying. And I mean, so Snoops in there 0:29:17.960 --> 0:29:20.480 have funny story. So Snoop's in there working one day 0:29:20.560 --> 0:29:22.880 and I walk in and I'm like, so, what's up 0:29:22.920 --> 0:29:23.080 with you? 0:29:23.320 --> 0:29:23.480 Dry? 0:29:23.960 --> 0:29:24.840 You know what's going on? 0:29:25.240 --> 0:29:26.880 And he's like, oh, I just ain't talk to him 0:29:26.880 --> 0:29:30.800 and and all this kind of stuff. Okay, So master 0:29:30.920 --> 0:29:33.760 P had been coming by the station like every morning, 0:29:34.080 --> 0:29:37.360 you know, trying to get No Limit records on Power 0:29:37.360 --> 0:29:39.200 one O six, And he says to me, He's like, hey, 0:29:39.360 --> 0:29:42.880 Snoops doing weekends. And I said, yeah, what's he doing right? 0:29:42.960 --> 0:29:45.520 And I'm like, you know whatever, whatever he goes, I 0:29:45.520 --> 0:29:48.920 heard that song. I heard that song. I guess Snoop 0:29:48.960 --> 0:29:51.800 runs into mystical or something like that. And then you know, 0:29:52.120 --> 0:29:55.520 he Masterpiece says, let me get the hotline number. No, 0:29:55.680 --> 0:29:57.200 let me get the hotline number so I can call 0:29:57.240 --> 0:30:00.239 the DJs and I want to talk to now. 0:30:00.760 --> 0:30:02.680 When you say the hotline number, are talking about like 0:30:02.680 --> 0:30:04.480 the number the back door. 0:30:05.240 --> 0:30:06.480 Because you know what's so crazy. 0:30:06.200 --> 0:30:08.320 About the hotline? There's the warm line and then there's not. 0:30:08.680 --> 0:30:11.880 Let me tell you about master P. Master P when 0:30:11.920 --> 0:30:16.080 he wants something like he would show up literally every 0:30:16.480 --> 0:30:18.560 morning to Power one O six. Like when I got 0:30:18.560 --> 0:30:20.840 to work, he'd be in the lobby. Dame, I got 0:30:20.840 --> 0:30:22.200 this record, what about this one? 0:30:22.800 --> 0:30:23.000 Dame? 0:30:23.080 --> 0:30:24.920 I got to go to the studio, come back, Dame, 0:30:24.960 --> 0:30:26.480 I got this record? What about it? 0:30:26.600 --> 0:30:26.680 Like? 0:30:26.760 --> 0:30:28.880 His goal was to get a record on powerwe six. 0:30:29.120 --> 0:30:30.800 It got to the point where I would not come 0:30:30.840 --> 0:30:32.800 through the lobby. I started going through the back door, 0:30:32.840 --> 0:30:34.880 trying to avoid Mastery because I was trying to avoid 0:30:34.920 --> 0:30:37.120 master No. But this is how crazy master P is 0:30:37.360 --> 0:30:40.200 in a good way. He figured it out. He'd wait 0:30:40.240 --> 0:30:42.600 at the back door crazy, so I would be coming 0:30:42.600 --> 0:30:43.360 in through the back door. 0:30:43.320 --> 0:30:44.880 Did you guys make him say huh? 0:30:45.040 --> 0:30:45.920 That's what did it? 0:30:46.120 --> 0:30:48.400 Nick and Eric from the Baker Boys were championing so 0:30:48.520 --> 0:30:51.600 hard master P finally brought me make him say uh? 0:30:51.640 --> 0:30:53.920 He but every morning he'd sit there, show me how 0:30:53.920 --> 0:30:56.760 the research works. Why do you make these decisions. How 0:30:56.800 --> 0:31:00.120 do you make the decision? Always the nicest guy, you 0:31:00.160 --> 0:31:02.959 know what I mean? And I had met Pete originally 0:31:03.040 --> 0:31:05.800 through a guy named Mark Benish. Rest in Peace a priority, 0:31:06.200 --> 0:31:08.040 you know, way back in the day, you know what 0:31:08.080 --> 0:31:11.400 I mean, when they first did the first deal with 0:31:11.800 --> 0:31:16.640 Independent and you know, doing it that way and Brian Shafton, Yeah, 0:31:16.680 --> 0:31:19.360 Brian my guy. I mean, I literally just got the 0:31:19.360 --> 0:31:26.120 following him. Brian was their finance well and and man 0:31:26.640 --> 0:31:28.880 just I mean all of them, you know what I mean, 0:31:29.880 --> 0:31:34.840 justin but he was their finance guy. So I'd run 0:31:34.880 --> 0:31:38.080 into him in the hallway and stuff, you know. So anyways, 0:31:38.600 --> 0:31:41.680 and all this plays into a bigger story later. But 0:31:41.680 --> 0:31:44.040 but anyways, yeah, Pete would do that. Snoop was doing that. 0:31:44.160 --> 0:31:47.320 And then Nino Cucinello calls me up and says, hey, 0:31:47.640 --> 0:31:50.840 doctor Dre is shooting a video zoom zoom with cool Jay. 0:31:51.120 --> 0:31:53.880 Remember that record? What soundtrack was that? Was that bull Worth? 0:31:54.080 --> 0:31:55.560 I don't whatever. 0:31:55.880 --> 0:31:59.440 That was the Bullwarts soundtrack I think with uh yeah, 0:31:59.440 --> 0:32:01.640 it was Bullward with halle Berry with her fine as 0:32:02.000 --> 0:32:03.120 young halle Berry was in that. 0:32:03.320 --> 0:32:05.920 Oh my god, Yeah. 0:32:05.040 --> 0:32:08.080 That was a great soundtrack that I had the Ghetto 0:32:08.120 --> 0:32:09.280 Superstar Proz and. 0:32:09.320 --> 0:32:10.520 Oh yeah we played those two. 0:32:10.680 --> 0:32:10.880 Yeah. 0:32:11.200 --> 0:32:14.600 But to me, it was about I'm trying to get 0:32:14.720 --> 0:32:20.000 Doctor Dre and Snoop dog back together some way, some shape, 0:32:20.480 --> 0:32:23.560 whether it's coming on his show. I mean, this was 0:32:23.600 --> 0:32:27.040 my master plan because I just I am a Doctor 0:32:27.120 --> 0:32:29.520 Dre and Snoop. 0:32:29.280 --> 0:32:32.120 Dogg fan, Like I just wanted to see the show. 0:32:32.600 --> 0:32:34.680 Like if I could get these two in the same 0:32:34.840 --> 0:32:38.560 room and get a picture, then my life couldn't. If 0:32:38.560 --> 0:32:41.360 I meet DJ Quick, shout out DJ Quick, and I 0:32:41.440 --> 0:32:43.560 meet Doctor Dre and Snoop Dogg and get a picture 0:32:43.600 --> 0:32:46.320 with all three, so cool, you know, my I can 0:32:46.400 --> 0:32:47.720 in my career right there, and I'm straight. 0:32:48.480 --> 0:32:51.120 So they go coming, you know whatever. 0:32:51.280 --> 0:32:54.000 So Doctor Dre shooting zoom zoom and he goes, this 0:32:54.080 --> 0:32:56.920 is Damien and I said zoom zoom. 0:32:57.080 --> 0:32:59.280 I said, what the fuck is this? And Dre looks 0:32:59.280 --> 0:33:00.640 over at me and he's like what. 0:33:00.840 --> 0:33:02.800 And I go, where's the one with Snoop Dogg on 0:33:02.800 --> 0:33:04.360 it that you lead to the Compton that's lost and 0:33:04.360 --> 0:33:08.560 swap me And he's like what, And I said, this 0:33:08.640 --> 0:33:11.960 had Snoop on It was released to the Compton, And 0:33:12.280 --> 0:33:14.680 how do you know that I said, dude, I'm a 0:33:14.760 --> 0:33:18.400 rap fan, and he's like, whoa. So we just started 0:33:18.400 --> 0:33:22.360 talking about rap music, and I knew everything that this 0:33:22.440 --> 0:33:24.800 guy did going to the DC shout out DC by 0:33:24.840 --> 0:33:28.840 the way, and I you know, I mean it just 0:33:29.080 --> 0:33:31.440 that's what started me on rap was gangster, gangster. So 0:33:31.480 --> 0:33:34.320 I knew everything this guy did, going back to the 0:33:34.360 --> 0:33:36.400 world Class Wrecking Crew and all that kind of stuff. 0:33:36.440 --> 0:33:39.000 So I started asking those questions. I said, Yo, let's 0:33:39.000 --> 0:33:42.680 swap and I dude, I man. When I said yo, 0:33:42.920 --> 0:33:46.720 let's swap numbers, I caught myself and just went, oh shit, 0:33:46.840 --> 0:33:48.280 you just asked doctor Drey. 0:33:48.040 --> 0:33:49.959 For his number, like whatever. 0:33:50.040 --> 0:33:52.320 So I was walking around the station and a funny 0:33:52.360 --> 0:33:54.960 story about that, as he said, and I said, Yo, 0:33:55.080 --> 0:33:56.840 what assistant is this to And he goes, this is 0:33:56.880 --> 0:33:59.480 my headphone. It rings next to my head, so don't 0:33:59.520 --> 0:34:02.040 call to her, you know what I mean. Like I 0:34:02.080 --> 0:34:03.800 was like, Wow, he gave me whatever. 0:34:03.880 --> 0:34:04.160 Whatever. 0:34:04.320 --> 0:34:07.480 So he had just had the aftermath and the firm thing, 0:34:07.680 --> 0:34:09.920 and him and Jimmy weren't talking, none of that kind 0:34:09.920 --> 0:34:12.400 of stuff. So I was like, I was like, I 0:34:12.440 --> 0:34:15.640 need an excuse to call doctor Dre. So I went 0:34:15.640 --> 0:34:18.640 back in the studio and I said, hey, Snoop, I 0:34:18.680 --> 0:34:22.000 heard doctor Dre wants to work with you again. And 0:34:22.200 --> 0:34:25.080 Snoop looks at me and says, yeah, I put that 0:34:25.120 --> 0:34:29.719 food back on. And I was like okay, And so 0:34:29.800 --> 0:34:32.719 I'm like, how am I going to do this? And 0:34:32.760 --> 0:34:34.640 I go and I called Drey and I'm like, hey, 0:34:34.680 --> 0:34:37.040 what's going on? Even Damien for power Da da da 0:34:37.080 --> 0:34:37.520 da da. 0:34:37.560 --> 0:34:37.759 Hey. 0:34:37.800 --> 0:34:39.279 You know, you know, it's kind of crazy. I was 0:34:39.280 --> 0:34:41.080 talking to Snoop yesterday. He said he wanted to work 0:34:41.080 --> 0:34:44.600 with you again, and he said the exact same thing. 0:34:45.400 --> 0:34:48.799 I put that fool back on, you know what. And 0:34:48.880 --> 0:34:50.440 that's how it happened, you know. 0:34:50.520 --> 0:34:53.959 And then it and it was crazy because he's like, hey, 0:34:53.960 --> 0:34:55.440 you know, no limit or something like that and this 0:34:55.520 --> 0:34:57.600 kind of stuff. I said, well, we have a Powerhouse 0:34:57.640 --> 0:35:01.520 coming up, and Snoop is playing at the Powerhouse. Why 0:35:01.600 --> 0:35:04.680 don't you come to the Powerhouse and just be my guest? 0:35:05.040 --> 0:35:07.759 And he's like, ah, think about it. So I'm like 0:35:07.880 --> 0:35:11.120 calling talking to his wife, you know, when she answered 0:35:11.120 --> 0:35:12.440 the phone before he gives it to Dre. 0:35:12.640 --> 0:35:14.200 Hey, man, I'm really trying to get him come the show. 0:35:14.200 --> 0:35:14.919 You should come to the show. 0:35:14.920 --> 0:35:15.080 Blah. 0:35:15.080 --> 0:35:16.759 Blah blah blah blah, this is what I'm trying to do. 0:35:17.080 --> 0:35:18.200 And you know, she was great. 0:35:18.239 --> 0:35:19.880 She was like, oh, he needs that, you know, da 0:35:19.960 --> 0:35:21.640 da da all this, he needs to get out do 0:35:21.719 --> 0:35:23.600 this stuff, and you know, and it was, you know, 0:35:23.760 --> 0:35:26.440 I mean it was they both were in that phase, 0:35:26.600 --> 0:35:28.319 you know what I mean, in between you know, and 0:35:28.360 --> 0:35:30.799 the death Row thing, and they just had not seen 0:35:30.800 --> 0:35:31.640 each other since it. 0:35:31.680 --> 0:35:32.879 But there was no bad bea. 0:35:33.640 --> 0:35:37.960 So what happened was is Snoop comes in and I 0:35:38.000 --> 0:35:40.240 set up his dressing room and shout out to Diana 0:35:40.280 --> 0:35:46.480 Obermeyer genius lady promotion like. She puts the name Snoop 0:35:46.480 --> 0:35:48.480 Dogg on the dressing room door, and I said, yo, 0:35:48.560 --> 0:35:51.040 I need a dressing room right next door for doctor Dre. 0:35:51.760 --> 0:35:53.759 So as soon as Snoop walks in, I switched the 0:35:53.800 --> 0:35:57.440 freaking the Doctor Drey and Snoop Dogg. 0:35:58.880 --> 0:36:01.560 Name flates, and Drake comes in. He's got two. 0:36:01.400 --> 0:36:02.000 Balls of taking. 0:36:02.040 --> 0:36:04.680 Hey damn, I'm here, you know whatever whatever, and I'm like, 0:36:04.719 --> 0:36:06.640 there's your dressing room. I opened up the door and 0:36:06.760 --> 0:36:11.480 literally just went like that, and Dad's corrupt Snoop Drey, 0:36:11.760 --> 0:36:14.640 you know, like, and they all started talking. 0:36:14.920 --> 0:36:16.359 That was the first time they had seen each other 0:36:16.440 --> 0:36:18.680 since Death Wrong the Death Row. Yeah. 0:36:18.719 --> 0:36:22.359 So I'm over there conspiring with DJ jam you know who. 0:36:22.360 --> 0:36:24.839 I love DJ jam My Dog, and I'm like, Jam, 0:36:24.840 --> 0:36:26.040 we gotta find a way to get him do a 0:36:26.040 --> 0:36:26.880 song on stage. 0:36:27.160 --> 0:36:28.120 It's powerhouse, you know. 0:36:28.160 --> 0:36:29.759 If Dray go out there and do deep cover and 0:36:29.800 --> 0:36:32.680 nothing but a g thang, Oh we got off this thing, Like, 0:36:33.040 --> 0:36:35.640 come on, bro, let's do this. And Jam's like, dang, 0:36:35.719 --> 0:36:37.960 they started the conversation, but just don't work like that. 0:36:38.160 --> 0:36:40.839 Just chill out, chill out, It'll happen, but chill out. 0:36:41.200 --> 0:36:43.239 I'm like, nah, I'm gonna make this happen. Fuck that, 0:36:43.480 --> 0:36:46.080 you know, like all this stuff. So Dre's sitting on 0:36:46.120 --> 0:36:47.920 the side of the stage on a road case. Snoop 0:36:48.040 --> 0:36:50.839 is out there performing, and I walk over to Jam. 0:36:50.880 --> 0:36:53.480 I'm like, just play deep Cover. Play deep Cover. 0:36:53.360 --> 0:36:56.000 And He's like, damn. The conversation started, but I'm not 0:36:56.000 --> 0:36:58.200 gonna do that. I'm like fuck this, And I walk 0:36:58.280 --> 0:37:00.480 over and I grabbed two mics from the guy and 0:37:00.520 --> 0:37:02.919 I hold up in front of Dre and I go, Dre, 0:37:04.280 --> 0:37:06.759 do it, like fucking do it. 0:37:06.840 --> 0:37:09.960 Look at this, Like if you walk out there right now. 0:37:10.480 --> 0:37:12.120 Do you realize what's gonna happen? 0:37:12.160 --> 0:37:14.040 He goes, ah, fuck this, and he grabs the two 0:37:14.040 --> 0:37:15.759 mics out of my hand and I look at Jam 0:37:15.760 --> 0:37:19.360 and I'm like, he's got the mikes. He's got the mics, 0:37:19.480 --> 0:37:21.319 and Jam's just like, ah fuck it. 0:37:21.360 --> 0:37:24.200 Puts it on. Fucking Dre comes out, what up? Snoop? 0:37:24.280 --> 0:37:27.279 Surprised as fuck. He's like, what the Fu's us going on? 0:37:27.440 --> 0:37:29.759 Like you know what I mean? It's like, oh hell yeah, 0:37:30.080 --> 0:37:31.239 like and they did it. 0:37:31.280 --> 0:37:33.000 So Dre walks up to me right after you, and 0:37:33.080 --> 0:37:34.400 he hands me back to mics and goes that what 0:37:34.480 --> 0:37:36.720 you wanted, motherfucker. I said no, I want an album, 0:37:36.920 --> 0:37:39.280 and he goes, don't push your luck like you know whatever. 0:37:39.360 --> 0:37:40.680 He's like, I'm out of here. 0:37:40.560 --> 0:37:43.399 And he fucking took off. But that started the relationship 0:37:43.400 --> 0:37:46.759 with doctor Dre. So then Nino calls me again. He goes, 0:37:46.800 --> 0:37:48.680 you need to come to office. You need to come 0:37:48.760 --> 0:37:50.640 to office. I'm like, all right, cool, So I go 0:37:50.680 --> 0:37:52.200 to interscope because then you know, and I have really 0:37:52.239 --> 0:37:55.560 good friends, man, so you need to come to the office. 0:37:55.680 --> 0:37:57.960 We're going up to Jimmy Iven's office. So I'm like, 0:37:58.000 --> 0:38:01.000 oh god, here we go, you know, you know something 0:38:01.080 --> 0:38:04.080 like that. Oh I forgot one one little thing. So 0:38:04.400 --> 0:38:08.000 when when after that performance, I said, we need to 0:38:08.000 --> 0:38:11.239 do a show, like we need it to be just 0:38:11.360 --> 0:38:12.759 Doctor Dre and Snoop Dogg. 0:38:13.840 --> 0:38:17.000 And he's like, well, you know where are we gonna 0:38:17.040 --> 0:38:17.319 do it. 0:38:17.360 --> 0:38:19.719 We can't do it in La No venue ensure that, 0:38:20.239 --> 0:38:22.480 you know, no venue will take a West Coast kingster 0:38:22.600 --> 0:38:24.680 rap show like that. You're never going to get Snoop 0:38:24.680 --> 0:38:26.719 Dogg and Doctor Dre in a venue in La. Right, 0:38:27.160 --> 0:38:29.440 And we don't have a current single, you know, the 0:38:29.920 --> 0:38:31.920 da Da Da Da Da. I'm like, well, you know 0:38:32.360 --> 0:38:36.799 you're making an album, you know, Da da da Da. 0:38:37.160 --> 0:38:40.279 So you know, Dre sneaks over and starts making a 0:38:40.280 --> 0:38:43.080 song with the Master Pete thing, all this kind of thing, 0:38:44.000 --> 0:38:45.680 and I'm like, this. 0:38:45.719 --> 0:38:49.600 Is probably No Limit Top Dog era. 0:38:50.239 --> 0:38:55.600 Second No Limit album, I think the first No Limit album. 0:38:55.760 --> 0:38:59.319 Yeah, well it was it like they were talking about it, 0:38:59.560 --> 0:38:59.960 you know what I mean. 0:39:00.000 --> 0:39:03.920 I mean like and he started recording because Bitch Please 0:39:04.080 --> 0:39:05.080 Too was. 0:39:05.040 --> 0:39:09.480 On Well, Top Dog, I'm trying to roll that first 0:39:09.520 --> 0:39:10.920 Snoop Dog album on No Limit. 0:39:11.000 --> 0:39:13.920 I was not a yeah, but it was kind of 0:39:13.920 --> 0:39:17.040 like the conversation was starting, so you know, maybe there 0:39:17.080 --> 0:39:17.840 was some sessions. 0:39:17.880 --> 0:39:19.920 Maybe there was in the road to two thousand and 0:39:19.960 --> 0:39:20.520 one happens. 0:39:20.680 --> 0:39:26.000 Well, so then it was let's do a show, like, 0:39:26.200 --> 0:39:30.920 let's let's get this together. And Dre is like, I 0:39:30.920 --> 0:39:33.759 don't fucking do it right, And I'm like, Snoop, what 0:39:33.800 --> 0:39:35.799 do you think. He's like, all right, I'll fucking do it, 0:39:35.840 --> 0:39:37.640 and then I'll go to the and then we go around. 0:39:37.680 --> 0:39:41.040 We can't get nobody to do it so right, so 0:39:41.200 --> 0:39:43.560 I'm like, just hang out. We're going to do this 0:39:43.560 --> 0:39:48.640 this this Puffy in Paradise showing in Hawaii. If the 0:39:48.680 --> 0:39:50.880 Baker Boys came up with that idea, if we do 0:39:50.960 --> 0:39:54.560 it in Hawaii, then maybe we can fly with the 0:39:54.600 --> 0:39:57.319 winners to Hawaii like we did with this, and then 0:39:57.320 --> 0:40:00.360 we can skate past the whole venue thing do it 0:40:00.360 --> 0:40:00.840 in Hawaii. 0:40:01.280 --> 0:40:03.200 So then they're like, yeah, that's a good idea, let's 0:40:03.239 --> 0:40:03.480 do that. 0:40:04.239 --> 0:40:09.319 Well, when Drake cut the promos, Snoop cuts the promos, 0:40:09.600 --> 0:40:12.280 I go on the air with it. Jimmy Ivin calls 0:40:12.360 --> 0:40:16.440 me and he's like, bro, what are you doing? And 0:40:16.480 --> 0:40:23.120 I'm like, Jimmy Iveen Hi, like you're Jimmy Iven and 0:40:23.160 --> 0:40:25.279 he goes, Bro, he goes, I have a bill on 0:40:25.320 --> 0:40:28.320 my desk for two hundred and fifty thousand dollars, thank you, 0:40:28.440 --> 0:40:31.040 Nino for a promotion. 0:40:31.040 --> 0:40:34.479 In Hawaii that I'm hearing on the radio that. 0:40:34.600 --> 0:40:37.520 Has a producer that doesn't produce and an artist that 0:40:37.560 --> 0:40:40.279 I haven't seen since Death Row. And how the fuck 0:40:40.400 --> 0:40:42.960 did you get doctor Dre's number? I don't even have it. 0:40:44.680 --> 0:40:47.239 Like I'm trying to sell this label, blah blah blah 0:40:47.280 --> 0:40:51.239 blah blah. And I mean the rumor was that he 0:40:51.400 --> 0:40:54.600 was going to sell Aftermath because of after the. 0:40:54.520 --> 0:40:56.719 Firm and the Aftermath album and. 0:40:56.640 --> 0:40:59.640 The Aftermath album, so it was kind of like and 0:40:59.680 --> 0:41:02.120 he and I was like, look, bro, you'll get your album. 0:41:02.960 --> 0:41:05.440 Trust me, like, you're gonna get it. I've been to 0:41:05.480 --> 0:41:08.319 the studio. I know he's working on something. You know, 0:41:08.480 --> 0:41:10.560 it was the early stages of Melman and all of 0:41:10.560 --> 0:41:13.440 that kind of stuff, And just trust me, you're going 0:41:13.520 --> 0:41:15.640 to get it. And he goes, well, if this doesn't happen, 0:41:15.760 --> 0:41:17.400 I'm going to sue you for the two hundred and 0:41:17.440 --> 0:41:21.680 fifty grand, but go ahead and do it. And then 0:41:21.960 --> 0:41:24.560 I get a call from Dre saying you need to 0:41:24.560 --> 0:41:27.279 come to the house, and I was like what. And 0:41:27.280 --> 0:41:30.520 We're in the middle of all this, you know, like it's. 0:41:30.320 --> 0:41:33.080 All how's already on the air, and he. 0:41:33.080 --> 0:41:36.080 Goes, you need to come to the house. And I'm like, like, 0:41:36.120 --> 0:41:37.760 I know where you live. You have a fucking stalker, 0:41:37.840 --> 0:41:40.160 like you know whatever. So I end up coming to 0:41:40.200 --> 0:41:42.480 the house. I walk in and there's this little white 0:41:42.520 --> 0:41:44.840 kid in the booth going slim shady you a base 0:41:44.920 --> 0:41:47.719 head while your face red. And I was like, oh, 0:41:47.719 --> 0:41:51.759 wait a minute, he's writing for you. And he goes, ah, 0:41:51.840 --> 0:41:53.799 let me talk to you outside for a second, and 0:41:53.840 --> 0:41:56.239 I'm like what. He goes, let me talk to you 0:41:56.280 --> 0:41:59.800 outside for a second. I'm like, oh, no, you signed 0:41:59.880 --> 0:42:03.200 the White Boy. And he goes, how do I break 0:42:03.239 --> 0:42:05.839 the White Kid? And I was like, haven't you never 0:42:05.840 --> 0:42:08.680 heard of an hour ice? And he goes, bro, how 0:42:08.680 --> 0:42:11.040 do I break the White Kid? And I was like, 0:42:11.719 --> 0:42:14.400 all right, I'll tell you what you tell me the 0:42:14.440 --> 0:42:16.799 story of NWA from beginning to end, and I want 0:42:16.840 --> 0:42:19.840 to know if everything from the World Class Wrecking Crew Lonzo, 0:42:20.040 --> 0:42:23.400 what the room was like, when Easy did Freaking Boys 0:42:23.400 --> 0:42:25.680 in the Hood, when Cube wrote it, who wrote this 0:42:25.840 --> 0:42:28.960 who did that? What happened with Doc blah blah blah 0:42:28.960 --> 0:42:30.839 blah blah blah blah. He goes, dude, you got all night. 0:42:30.920 --> 0:42:34.000 I was like, yeah, I do. And he's like, all right. 0:42:34.080 --> 0:42:37.240 So I sat on his washer and dryer. He sat 0:42:37.280 --> 0:42:40.439 on his stairs, and he proceeded to tell me the 0:42:40.640 --> 0:42:44.719 entire story of NWA from World Class Wrecking Crew and 0:42:44.840 --> 0:42:48.920 all and Warren in the house and you know Jinks 0:42:49.040 --> 0:42:53.520 and you know everything up until that point about six 0:42:53.560 --> 0:42:56.040 o'clock in the morning, and comes out and goes, look, guys, 0:42:56.600 --> 0:42:58.839 I'm going home. I've been sitting here for hours, y'all 0:42:58.840 --> 0:42:59.920 have been telling these stories. 0:43:00.280 --> 0:43:00.920 I'm out of here. 0:43:00.960 --> 0:43:02.799 I said, no, you're going to the Baker Boys show, 0:43:03.200 --> 0:43:04.880 and you're gonna announce that you're doing the Friday Night 0:43:04.920 --> 0:43:09.280 Flavors ten year anniversary and we're going to break that record. 0:43:09.320 --> 0:43:11.120 He goes, the record's not ready yet, so we'll at 0:43:11.160 --> 0:43:13.879 least go do the show, set it up, and we'll 0:43:13.880 --> 0:43:15.680 talk about this later when you have the record. 0:43:16.360 --> 0:43:18.560 And he was like cool. 0:43:19.040 --> 0:43:23.680 So then we added M to the show in Hawaii Crazy. 0:43:23.760 --> 0:43:26.040 So then M cut all all the drops and we 0:43:26.120 --> 0:43:28.440 added M to it. Dropped how my name is. 0:43:28.800 --> 0:43:30.560 So this was before Hi my name is? You already 0:43:30.560 --> 0:43:30.960 added in. 0:43:30.880 --> 0:43:34.200 By so well we did it right as we dropped 0:43:34.200 --> 0:43:35.880 how my name is? Because you really have to remember 0:43:36.000 --> 0:43:39.439 MTV for all intents and purposes, broke eminet for sure, 0:43:39.440 --> 0:43:41.360 you know what I mean. So you know, and I 0:43:41.400 --> 0:43:44.200 remember this one story. M came in my office and 0:43:44.360 --> 0:43:45.239 called me up and. 0:43:45.280 --> 0:43:47.839 Let me shout out to Sway and Tech who had 0:43:47.880 --> 0:43:48.239 him Oh. 0:43:48.239 --> 0:43:51.240 No, the early Oh yeah, I'm sorry. 0:43:51.760 --> 0:43:52.240 I mean. 0:43:53.600 --> 0:43:55.480 Sway and Tech and a wake up show all of that. 0:43:55.520 --> 0:43:58.719 But I'm saying my name is broken. You know what 0:43:58.719 --> 0:44:01.000 I'm saying, as as that which made us know who 0:44:01.000 --> 0:44:03.360 he is. Yet, so shoutouts were in Tech, no disrespect, 0:44:03.640 --> 0:44:08.439 you know. I love those guys, but they're getting ready 0:44:08.440 --> 0:44:10.600 to drop how my name is? And you know, EM 0:44:10.680 --> 0:44:12.480 used to call me a lot like what's this mean? 0:44:12.520 --> 0:44:14.799 What's that mean? You know, come to the studio and 0:44:14.840 --> 0:44:16.879 listen to this or you know, dre all of them did. 0:44:17.360 --> 0:44:19.759 So EM calls me up, he goes go, can I 0:44:19.760 --> 0:44:21.640 stat by the office? I was like yeah, I was like, 0:44:22.040 --> 0:44:24.680 Fo's going on? And it shows up. He's like, yo, 0:44:24.760 --> 0:44:27.040 what's a buzz clip? And I'm like, what do you mean, 0:44:27.400 --> 0:44:29.719 and he's like, what's a buzz clip? I mean, everybody's 0:44:29.719 --> 0:44:33.520 so excited at the office, They're all saying congratulations and shit, 0:44:33.719 --> 0:44:37.280 and that mean. I said, oh, dude, that's hot rotation 0:44:37.360 --> 0:44:40.560 at MTV. You're about to become a megastar. So if 0:44:40.560 --> 0:44:42.359 you want to go take your daughter to Taco Bell 0:44:42.560 --> 0:44:44.400 or McDonald's or whatever the hell you want to do 0:44:44.560 --> 0:44:47.400 right now, do it now because tomorrow morning you're not 0:44:47.400 --> 0:44:49.319 going to be able to go anywhere. And he's like, 0:44:50.480 --> 0:44:54.000 and he had this half look of like wow, I 0:44:54.120 --> 0:44:56.880 made it, and half kind of like wait a minute, 0:44:56.920 --> 0:44:57.480 what is that? 0:44:57.840 --> 0:44:58.080 Wait? 0:44:58.160 --> 0:45:01.960 I can't go out in public anymore? Right, And then 0:45:01.960 --> 0:45:05.360 he was like yeah, cool and he leaves. Right the 0:45:05.400 --> 0:45:09.080 next morning, m was everywhere and I get the record 0:45:09.520 --> 0:45:15.399 hot ninety or MTV just national, you know what I mean. 0:45:15.480 --> 0:45:17.560 So we broke it at the same time that they 0:45:17.600 --> 0:45:19.680 broke it on MTVA. They literally did it at the 0:45:19.680 --> 0:45:22.880 same time. So then we had him do the drops. 0:45:22.880 --> 0:45:24.520 I called him back, said get back over the area. We're 0:45:24.560 --> 0:45:27.040 add him to the show. Do the drops. And that 0:45:27.360 --> 0:45:29.960 was the Chronic two thousand and one tour. So when 0:45:29.960 --> 0:45:33.239 they got done with the Hawaii Showzy well, but check 0:45:33.280 --> 0:45:33.680 this out. 0:45:33.800 --> 0:45:36.200 So they and this is how synergy works. 0:45:36.360 --> 0:45:39.040 Okay, this is why I always say consistency and repetition 0:45:39.080 --> 0:45:39.960 breeds familiarity. 0:45:40.160 --> 0:45:41.799 Familiarity breads a relationship. 0:45:41.840 --> 0:45:46.720 A relationship reads teamwork or synergy, and synergy teamwork wins games. 0:45:47.160 --> 0:45:51.359 So we add him to the show, right then, Dre 0:45:51.600 --> 0:45:53.879 after the show calls me up and says, we want 0:45:53.880 --> 0:45:55.719 to take this on the road, but no venue will 0:45:55.719 --> 0:45:56.560 take us across the. 0:45:56.800 --> 0:46:00.680 So Hawaii was kind of the the braak, the test run, 0:46:00.719 --> 0:46:02.279 the test run of what ended up being up in 0:46:02.320 --> 0:46:07.439 Smoke Tour. Yeah, yeah, which I fucking I remember. I man, 0:46:07.640 --> 0:46:10.359 I've worked so hard as like a twelve year old 0:46:10.520 --> 0:46:13.160 kid or however old I was to get the money 0:46:13.160 --> 0:46:13.560 to go to the. 0:46:13.560 --> 0:46:14.840 Warehouse and buy those tickets. 0:46:15.000 --> 0:46:17.600 Yeah, and it sucks because the date I went to 0:46:17.640 --> 0:46:20.480 when Phoenix ice Cube wasn't on the tour, he wasn't 0:46:20.520 --> 0:46:23.040 on the But that shit was crazy, dude. It came out. 0:46:23.040 --> 0:46:26.759 Imagine being wait but watch this, imagine in Hawaii. It's 0:46:26.800 --> 0:46:28.280 two hundred and fifty people. 0:46:28.920 --> 0:46:31.960 Okay's it? Yeah, that's it in a hotel ballroom. 0:46:32.440 --> 0:46:34.480 So two hundred and fifty people got to see Eminem 0:46:34.560 --> 0:46:35.800 Dre and Snoop in Hawaii. 0:46:35.880 --> 0:46:37.200 Yeah, what the fuck? 0:46:37.520 --> 0:46:41.759 Exclusive content for Power one oh six that's crazy and 0:46:41.800 --> 0:46:44.440 the reunion and you've got m blowing up with how 0:46:44.480 --> 0:46:45.640 my name is at that time? 0:46:45.960 --> 0:46:46.440 Crazy? 0:46:46.600 --> 0:46:50.520 Then the records still dre okay. Now here's the funny 0:46:50.520 --> 0:46:52.200 thing about that. So Dra called me one night and 0:46:52.239 --> 0:46:54.600 he's like, yo, I think I got the record, and 0:46:54.640 --> 0:46:55.880 I was like what, and he goes, you need to 0:46:55.880 --> 0:46:57.719 come to the studio. I got the record and I 0:46:57.800 --> 0:47:00.000 was like, and keep in mind, during the recording process, 0:47:00.200 --> 0:47:03.320 jay Z wrote a song called Malibu Dre first okay, 0:47:04.000 --> 0:47:06.399 didn't come out right. So J's like, I'm not doing that, 0:47:06.560 --> 0:47:07.120 you know what I mean? 0:47:07.520 --> 0:47:08.160 For people wo don't know. 0:47:08.200 --> 0:47:11.439 Jay Z wrote, well, we'll get, we'll get. It's getting there. 0:47:11.920 --> 0:47:15.719 So so he's we're at A and M. He calls 0:47:15.760 --> 0:47:17.680 me to A and M. It's Scott Storch's first night 0:47:17.840 --> 0:47:19.640 and he's sitting in the back and smell man. I 0:47:19.640 --> 0:47:21.680 think Doc was there some other people and you hear 0:47:21.719 --> 0:47:24.040 him in the back just going bling bling bling bling 0:47:24.120 --> 0:47:27.319 bling bling bling bling bling bling bling and the drum 0:47:27.840 --> 0:47:29.800 beat is playing. But I'm sitting there just going like, 0:47:29.840 --> 0:47:31.960 what the hell is going on? And he goes, well, 0:47:32.640 --> 0:47:34.920 jay Z's supposed to write a song. I don't know 0:47:34.960 --> 0:47:36.680 about the mout. Do you remember the Mala Blue Dre 0:47:36.840 --> 0:47:39.400 I Am Malibu Dre was all right, d d Well, 0:47:39.400 --> 0:47:42.719 we're gonna give him another shot, you know Jay, you know, 0:47:43.400 --> 0:47:45.359 because I had just broken Jay, you know what I mean. 0:47:45.440 --> 0:47:48.640 So he was like, is this the beat? And I 0:47:48.760 --> 0:47:51.400 was like, oh, hell yeah, that's the beat. And he 0:47:51.400 --> 0:47:53.880 goes me and snoop and I'm like, oh, hell yeah, 0:47:53.960 --> 0:47:56.279 that's the beat. Here's you could tee off on this. 0:47:56.480 --> 0:48:00.359 I'm like that's the beat and he's like, okay, sign 0:48:00.440 --> 0:48:03.359 it off. Two days later, he calls me out goes, 0:48:03.400 --> 0:48:04.680 you need to come back by the studio. 0:48:05.000 --> 0:48:05.520 I'm like what. 0:48:05.640 --> 0:48:07.759 He goes, I think we got it and I was 0:48:07.840 --> 0:48:10.960 like what and he goes still d r E and 0:48:11.000 --> 0:48:13.960 I was like, what's still d r E? He goes 0:48:14.040 --> 0:48:18.560 the fucking single We got it and I was like, oh, 0:48:18.800 --> 0:48:19.480 I'm on my way. 0:48:19.640 --> 0:48:22.359 So we go to record one or encore one another two. 0:48:22.800 --> 0:48:24.600 I walk in, I hear that record and I said 0:48:24.719 --> 0:48:27.560 thank you, and I literally took it out of his hands. 0:48:27.560 --> 0:48:28.399 He's like, where are you going? 0:48:28.400 --> 0:48:31.760 I said, I'm gonna go play it, and he was like, okay, 0:48:32.920 --> 0:48:35.080 and that I just put it on the radio. 0:48:34.760 --> 0:48:37.240 I would love to hear the jay Z reference tracks 0:48:37.280 --> 0:48:40.040 to dr I've heard it crazy. 0:48:40.600 --> 0:48:44.399 It's hilarious to hear Jay doing it Andre's voice, right, 0:48:44.640 --> 0:48:47.000 you know, which is also kind of funny to hear 0:48:47.120 --> 0:48:51.839 em doing like you know, uh to a new house 0:48:51.880 --> 0:48:53.640 on a new hill and how would you feel a lift? 0:48:53.840 --> 0:48:54.399 You know what I mean? 0:48:54.640 --> 0:48:58.960 Right? I mean those references, you know what I mean, 0:48:59.080 --> 0:49:03.920 Like m wrote, I mean, uh, you know, what's the 0:49:03.920 --> 0:49:06.200 difference between me and you? You know, like all of 0:49:06.239 --> 0:49:08.279 those kinds of all that's that he wrote all that 0:49:08.280 --> 0:49:11.200 stuff for DRAG. I mean, think how genius eminem is, 0:49:11.360 --> 0:49:13.360 you know what I mean? Bitch Plea's part two. He 0:49:13.400 --> 0:49:15.440 wrote the whole fucking record, you know what I mean, 0:49:15.480 --> 0:49:18.279 snoops parts and his I think you know what I mean, 0:49:18.320 --> 0:49:19.960 he wrote the whole I know, he wrote Nate's part 0:49:20.120 --> 0:49:22.200 and they told me, you know what I mean, like 0:49:23.960 --> 0:49:27.520 that's crazy, And even until I collapse, he wrote that 0:49:27.680 --> 0:49:30.160 for Nate Nate and they just came in and sang it. 0:49:30.360 --> 0:49:33.200 I love doing my session work. Now I'm like going 0:49:33.200 --> 0:49:35.080 on to see I'm gonna go do my session work. 0:49:36.200 --> 0:49:39.280 Rest peace man to go one of my best friends 0:49:39.280 --> 0:49:40.480 ever and I loved him. 0:49:40.560 --> 0:49:41.600 Yeah he was great man. 0:49:41.640 --> 0:49:44.000 But yeah, so that's how it all started. And then 0:49:44.040 --> 0:49:47.759 I started playing. Literally that's when I realized how much 0:49:47.800 --> 0:49:52.440 power we had because I took Still dre handed it 0:49:52.440 --> 0:49:55.000 to Steve Smith and they played it on Hot ninety 0:49:55.040 --> 0:49:59.239 seven in New York. But it was like, just hit 0:49:59.320 --> 0:50:01.879 him over the head. But then Power win of five 0:50:01.960 --> 0:50:03.680 came on. This is a little bit later. Power one 0:50:03.719 --> 0:50:06.360 of five came on in New York and jay Z 0:50:06.480 --> 0:50:09.959 immediately went over there because you know, people weren't fucking 0:50:09.960 --> 0:50:11.839 with Hot ninety seven like that. They weren't breaking their 0:50:11.880 --> 0:50:14.120 records and they were threatened to take records off and 0:50:14.200 --> 0:50:15.840 they just had the little Kim shooting and. 0:50:15.840 --> 0:50:16.760 All this kind of stuff. 0:50:16.800 --> 0:50:19.719 So I get a call and it's like, yo, you 0:50:19.719 --> 0:50:21.400 need to go to Hot ninety seven and fix all 0:50:21.440 --> 0:50:23.719 this shit. And I was like what, and they go 0:50:24.120 --> 0:50:28.839 summer Jam's not booked, Flex won't sign his contract. Jay 0:50:28.920 --> 0:50:31.080 Z's on this new station called Power one on five 0:50:31.160 --> 0:50:34.840 saying fuck Hot ninety seven and they don't have a 0:50:34.920 --> 0:50:39.920 music director. And if you're going to New York, and 0:50:39.960 --> 0:50:43.120 so I went to New York and cleaned up the 0:50:43.200 --> 0:50:47.560 little kim stuff, finished booking, Summer Jam, pulled jay Z 0:50:47.680 --> 0:50:50.279 off a Hot ninety seven and got Flex to sign 0:50:50.280 --> 0:50:50.880 his contract. 0:50:51.719 --> 0:50:53.799 For people who don't know Power One of six and 0:50:53.800 --> 0:50:55.480 Hot ninety seven were owned by the same company for 0:50:55.480 --> 0:50:57.920 a long time called AMS Communications. 0:50:57.200 --> 0:51:00.799 But Steve was the consultant behind both of them. Now 0:51:00.880 --> 0:51:05.440 what's even crazier is so when Dre called me about 0:51:05.719 --> 0:51:08.640 the test run two thousand and one, keep in mind 0:51:08.719 --> 0:51:10.359 I was working at Summer Jam they did. 0:51:10.480 --> 0:51:11.320 Hot ninety seven. 0:51:11.440 --> 0:51:15.880 I see that Steve Smith owns the company with Brad 0:51:15.880 --> 0:51:19.640 Patrick and Randy Bizzelli that's doing all the staging. So 0:51:19.680 --> 0:51:22.440 that's what I used in Hawaii. Do you see what 0:51:22.440 --> 0:51:27.359 I'm saying? The Summer Jam infrastructure to do the chronic shit. Right, 0:51:27.800 --> 0:51:29.680 So when Dre said I want to go on tour, 0:51:30.239 --> 0:51:32.160 He's like, well, I'll just use the people that we 0:51:32.280 --> 0:51:35.520 used in Hawaii because that was a great test run. 0:51:35.800 --> 0:51:38.200 Now how do I get it across the country. Well, 0:51:38.239 --> 0:51:41.680 I'm like, wait a minute. I'm like Jay Brown, who 0:51:41.719 --> 0:51:45.400 manages jay Z. His wife works for Magic Johnson. So 0:51:45.440 --> 0:51:47.480 I'm like, well, why don't we get Magic Johnson to 0:51:47.520 --> 0:51:50.480 be the promoter and then he'll open up all the 0:51:50.520 --> 0:51:54.000 venues for us, because because he's fucking magic, you know 0:51:54.040 --> 0:51:56.560 what I mean. And he's like, good idea, can you 0:51:56.640 --> 0:52:00.480 make it happen? And I was like, yeah, Jay Brown Johnson, 0:52:00.480 --> 0:52:02.680 doctor Dry want to talk to him. 0:52:03.000 --> 0:52:04.640 And we were on the road. It's crazy. 0:52:06.800 --> 0:52:13.400 I wonder, tell me, did you ever have any you know, 0:52:13.600 --> 0:52:16.480 when you're in radio or specific give you a program director, 0:52:16.960 --> 0:52:20.360 artists labels takeshit personal? Did you ever have any beef 0:52:20.360 --> 0:52:22.839 with anybody or did anyone ever have beef with you 0:52:22.880 --> 0:52:23.239 when you. 0:52:23.200 --> 0:52:24.960 Were at the helms of power one of six. 0:52:25.719 --> 0:52:29.480 I wouldn't call it beef. I would say, like disagreement. Well, okay, 0:52:29.640 --> 0:52:33.160 I'll tell you a funny story. How I met Buster 0:52:33.320 --> 0:52:38.920 Rhymes Baker Boys broadcasting live from MTV Awards or something 0:52:39.000 --> 0:52:45.000 like that, and Buster is there and you know, he's 0:52:45.120 --> 0:52:48.319 doing the interview or whatever and are doing interviews and 0:52:48.440 --> 0:52:51.719 goes to Baker Boys and all of a sudden they're 0:52:51.719 --> 0:52:53.479 on the air doing the interview and I hear fuck 0:52:53.600 --> 0:52:56.719 Damian Young live on the air, and I'm like. 0:52:57.880 --> 0:52:59.880 What the fuck was that? So I walk in this 0:53:00.520 --> 0:53:00.959 what the fuck? 0:53:01.880 --> 0:53:04.880 And Baker's go talk back, you know, through through the 0:53:05.160 --> 0:53:08.239 you know whatever we the board or whatever. I don't 0:53:08.280 --> 0:53:10.239 know what happened with you and about rhymes, but da 0:53:10.320 --> 0:53:11.800 da da da da And I'm like, neither. 0:53:11.600 --> 0:53:12.560 Do I tell him come back? 0:53:12.600 --> 0:53:15.000 I want to talk to him right And he said 0:53:15.440 --> 0:53:19.000 he got back and he's there and I was like, yo, 0:53:19.160 --> 0:53:21.319 this is Damian Young and he's like, well fucking no, no, 0:53:21.360 --> 0:53:21.680 d D. 0:53:21.719 --> 0:53:22.880 I was like, whoa, whoa, whoa, whoa. 0:53:23.200 --> 0:53:26.360 I'm at twenty six hundred West Olive Avenue in Burbank. 0:53:27.040 --> 0:53:29.960 Come to the office, and whatever your issue is, let's 0:53:30.000 --> 0:53:35.120 discuss it in person. And he said well. I was like, stop, 0:53:35.880 --> 0:53:39.520 twenty six hundred West Olive. When you're done, come over 0:53:39.680 --> 0:53:42.600 and we will sit down and talk. Shows up to 0:53:42.640 --> 0:53:45.319 the station, shuts the door, blah blah blah blah blah. 0:53:45.320 --> 0:53:49.040 I was like, wait, what is the issue and he said, well, 0:53:49.040 --> 0:53:51.160 the label said, you said my new single, dadda. 0:53:51.239 --> 0:53:52.040 I said stop. 0:53:52.760 --> 0:53:55.239 I said, it's like my third fourth day, bro, I 0:53:55.239 --> 0:53:58.400 have not heard anything that you have put out. And 0:53:58.440 --> 0:54:01.360 he goes oh, I said do you have the single? 0:54:01.680 --> 0:54:06.040 He said, yeah, said bring it in, opens the door. 0:54:06.280 --> 0:54:08.920 Tells the rep give me a single, Okay, put the 0:54:08.960 --> 0:54:10.600 single in. I think it was like it was woo ha, 0:54:10.920 --> 0:54:13.360 or put your hands on my eyes can see something, 0:54:13.719 --> 0:54:16.840 or the flip mode record or one of those. I 0:54:16.920 --> 0:54:19.560 put it in and I go, hmmm, press a jack, 0:54:19.719 --> 0:54:21.719 take the CD out, hand it to him and he goes, 0:54:21.719 --> 0:54:23.279 what do you think? I said, well, I think you 0:54:23.320 --> 0:54:26.000 should stop at the on air studio on your way out, 0:54:26.080 --> 0:54:29.279 do an interview and play that motherfucker. And he's like, 0:54:29.400 --> 0:54:32.600 you like it? So I fucking love it? Right, I said, 0:54:32.640 --> 0:54:34.200 next time, just fucking call and ask. 0:54:34.880 --> 0:54:35.680 That's crazy. 0:54:35.880 --> 0:54:39.560 And I never you know, I never had an artist 0:54:40.080 --> 0:54:43.360 nobody ever. I never had an issue with anyone, you 0:54:43.400 --> 0:54:45.520 know what I mean? Like I was always you know, 0:54:45.560 --> 0:54:47.319 it doesn't matter whether it was the street, It doesn't 0:54:47.360 --> 0:54:50.239 matter that. I would never take Paola. I would never 0:54:50.360 --> 0:54:52.840 fucking play something that wasn't right for my radio station. 0:54:53.400 --> 0:54:57.080 I would never compromise. You couldn't intimidate me. You could not. 0:54:57.239 --> 0:54:58.640 I mean how many streets. 0:54:58.280 --> 0:54:59.759 Did a lot of people try to intimidate you? Oh? 0:54:59.800 --> 0:55:00.319 Fuck yeah? 0:55:00.320 --> 0:55:02.520 Because you know you have to understand every West Coast 0:55:02.560 --> 0:55:05.880 gangster rapper affiliated with a gang, So you know, the 0:55:05.920 --> 0:55:08.279 first thing that would happen is the intimidation thing, you 0:55:08.280 --> 0:55:10.440 know what I mean, I'd be like kickback, like, you know. 0:55:11.480 --> 0:55:13.759 Dude, did sug Knight ever feel the type of way 0:55:13.800 --> 0:55:18.920 that you were behind the scenes trying to obviously besides 0:55:18.920 --> 0:55:19.880 the Tupac story. 0:55:19.719 --> 0:55:22.200 Well, I met him through the Anaheim Police Department really 0:55:22.320 --> 0:55:25.600 oh yeah. So what happened was is we had Snoop 0:55:25.640 --> 0:55:29.239 and all these guys on Powerhouse, right Sugar gets out 0:55:29.239 --> 0:55:32.560 of jail and the Anaheim Police Department Diana show up 0:55:32.560 --> 0:55:34.720 to my office and they're like, we're going to cancel 0:55:34.800 --> 0:55:39.520 Powerhouse And I'm like, for what And they're like, sug 0:55:39.640 --> 0:55:41.880 Knight just got out of jail and there's a rumor 0:55:42.000 --> 0:55:44.000 that he's going to come to power one oh six 0:55:44.280 --> 0:55:46.839 and fuck up the show or the Powerhouse the show. 0:55:47.360 --> 0:55:49.839 I'm like, well, why didn't somebody call him, invite him? 0:55:49.880 --> 0:55:52.600 At least we'll know where he's at. And the way 0:55:52.640 --> 0:55:55.480 I got that idea is when we were in Hawaii, 0:55:56.080 --> 0:55:59.759 the Bua tribe showed up, you know tribe. 0:55:59.800 --> 0:56:01.680 Yeah, so that's how I met them. 0:56:03.040 --> 0:56:08.560 Rest in Peace, you know Read and Godfather and you know, Giant, 0:56:08.960 --> 0:56:11.560 one of my best friends like, I love giant giants 0:56:11.560 --> 0:56:14.200 come and stayed at my house, knew my grandma, came 0:56:14.200 --> 0:56:16.960 to grandma's funeral, you know what I mean? Like those guys, 0:56:17.000 --> 0:56:20.759 I love them, Cobra, you know great guys, Biggatti, love 0:56:20.800 --> 0:56:25.440 you bro, love you bro, Who've had my back unconditionally 0:56:25.520 --> 0:56:30.120 through everything, and I just I love those guys. So 0:56:30.200 --> 0:56:32.560 they show up, Snoop starts coming out and he's like, 0:56:32.600 --> 0:56:35.400 will you try downstairs? We're gonna go da da da 0:56:35.480 --> 0:56:37.480 da da. And I'm like, WHOA said, let me go 0:56:37.520 --> 0:56:40.040 deal with it because I had heard of the Buya 0:56:40.120 --> 0:56:42.520 tribe back when they did a record with. 0:56:42.640 --> 0:56:45.880 E YC on MCA, so I knew they were rappers. 0:56:46.600 --> 0:56:48.840 So I was like, look, at some point they're going 0:56:48.920 --> 0:56:51.080 to want the record played, you know. So the best 0:56:51.120 --> 0:56:52.919 way to do this is for me to go down 0:56:53.200 --> 0:56:57.600 to introduce myself, you know, acknowledge and show them respect 0:56:57.920 --> 0:57:00.160 and maybe they will do the same, do you know 0:57:00.200 --> 0:57:00.680 what I'm saying? 0:57:00.800 --> 0:57:00.920 Right? 0:57:01.760 --> 0:57:03.799 So I go down the thing and I think it 0:57:03.840 --> 0:57:06.759 was a giant was standing right there and he was. 0:57:07.080 --> 0:57:11.120 I come down the escalator and they're arguing with the 0:57:11.120 --> 0:57:13.319 police department to let them in or whatever it is. 0:57:13.360 --> 0:57:16.000 In Hawaii and I say, back out, motherfucker before I 0:57:16.080 --> 0:57:18.600 knock you out to the biggest one that I see. 0:57:18.680 --> 0:57:21.320 You know, just little kid, white kid thought it would 0:57:21.360 --> 0:57:23.480 be funny, you know what I mean, like whatever whatever, 0:57:23.520 --> 0:57:25.680 and they're like what and I'm like, yo, I remember 0:57:25.680 --> 0:57:28.120 when you guys were making records with E YC. I said, 0:57:28.120 --> 0:57:31.720 you on the Janet Jackson video, you know Cobra, you know, 0:57:31.800 --> 0:57:34.440 And that's the way love goes like, yeah, what's going 0:57:34.440 --> 0:57:35.160 on with your music? 0:57:35.160 --> 0:57:36.760 By the way, and who the fuck are you? 0:57:37.320 --> 0:57:39.680 I said, I'm Damian Young And then Godfather comes out 0:57:39.720 --> 0:57:41.680 through the middle rest in peace and he's like, ah, 0:57:41.720 --> 0:57:44.479 we have heard of you, and I was like yes, 0:57:44.760 --> 0:57:46.720 And I said, are you guys ever going to put 0:57:46.720 --> 0:57:47.440 another record out? 0:57:47.880 --> 0:57:50.240 And they said well, yeah, da da da da da. 0:57:50.240 --> 0:57:51.920 And I'm like, well, why don't you guys come in 0:57:51.960 --> 0:57:55.360 as my guest and the next time you have a record, 0:57:55.440 --> 0:57:59.600 you won't have a problem, right, And they're like, come 0:57:59.640 --> 0:58:03.560 inside as a guest, and I'm like yeah. So they 0:58:03.560 --> 0:58:06.160 came in and I didn't know them yet, you know 0:58:06.200 --> 0:58:08.600 what I mean. So I was like to the police department, 0:58:08.640 --> 0:58:13.280 I'm like, you should put security around them because they're famous, 0:58:13.280 --> 0:58:15.040 and I don't want any fans to fuck with. 0:58:15.040 --> 0:58:19.240 Them, got it? Smart? 0:58:21.080 --> 0:58:25.240 Yeah, So the police put a thing around them and 0:58:25.320 --> 0:58:28.160 I go backstage and Snoop goes, you know what happened 0:58:28.200 --> 0:58:28.920 to bulliad tribe? 0:58:29.360 --> 0:58:31.280 And I was like, it's handled And he was like, 0:58:31.320 --> 0:58:32.080 what are you talking about? 0:58:32.080 --> 0:58:32.720 Where are they? 0:58:32.800 --> 0:58:34.520 And I said they're in the audience and he goes 0:58:34.520 --> 0:58:37.160 what And I was like, dog, at least we know 0:58:37.200 --> 0:58:40.200 where they are. They have a look through the thing, 0:58:40.560 --> 0:58:42.240 they have police all the way around them. 0:58:42.520 --> 0:58:45.080 They'll just enjoy the show. I took care of it. 0:58:45.160 --> 0:58:46.760 And he goes, well, if you sure, da da da 0:58:46.800 --> 0:58:48.720 da da, well I'll trust you because blah blah blah 0:58:48.720 --> 0:58:51.720 blah blah. You know, went off without a hitch. But 0:58:51.760 --> 0:58:54.400 from then on, the Bullard tribe and I were great. Yeah, 0:58:54.720 --> 0:58:57.040 you know what I mean. So no, I've never had 0:58:57.080 --> 0:58:57.960 an issue with anyone. 0:58:58.120 --> 0:58:58.840 That's interesting. 0:58:58.960 --> 0:59:01.400 But you know, through that, I met everybody. I met, 0:59:01.400 --> 0:59:03.720 big U, I met you know mugs that ran with 0:59:03.840 --> 0:59:04.360 Mac ten. 0:59:05.720 --> 0:59:06.840 Yeah, Englewood Muggs. 0:59:06.920 --> 0:59:08.840 One of my mentors, you know what I mean, Like, 0:59:09.200 --> 0:59:11.120 and you know, they would make jokes like the white 0:59:11.120 --> 0:59:12.520 boy you want to come to the hood and you know, 0:59:12.600 --> 0:59:13.240 dah da da dah. 0:59:13.320 --> 0:59:14.360 So I'm like, yeah, let's go. 0:59:14.760 --> 0:59:17.120 So Mugs one time we go over see Gotti, you know, 0:59:17.200 --> 0:59:19.880 at the at the shop, and then we're standing on 0:59:20.000 --> 0:59:23.520 Mugs's porch. I just met Muggs's mom and we're standing 0:59:23.600 --> 0:59:26.120 in Inglewood and I was scared for my life, so 0:59:26.160 --> 0:59:28.280 I had a gun and the weed on me just 0:59:28.400 --> 0:59:30.560 in case, you know what I mean, because I didn't 0:59:30.560 --> 0:59:30.960 know where the. 0:59:30.880 --> 0:59:32.800 Fuck they were taking me. I just met these guys, 0:59:32.880 --> 0:59:34.240 I know they're you know. 0:59:34.360 --> 0:59:36.600 How I met him was through mac ten and it 0:59:36.680 --> 0:59:40.360 started kind of with an argument, you know, not an argument, 0:59:40.440 --> 0:59:42.480 but like you know, you ain't da da da da 0:59:42.520 --> 0:59:45.800 you afraid you white program director won't come here all this. 0:59:45.920 --> 0:59:48.120 I'm like, fuck it, let's go. So Mugs picks me 0:59:48.200 --> 0:59:50.120 up one day. It takes me to Inglewood to his 0:59:50.240 --> 0:59:52.880 house to meet you know, all of his friends and 0:59:52.960 --> 0:59:54.880 you know, all of that kind of stuff. So we're 0:59:54.920 --> 0:59:58.120 standing in his driveway and rest in peace to his mom. 0:59:58.840 --> 1:00:03.439 We're standing there the driveway and a freaking lapd cart 1:00:03.560 --> 1:00:08.720 pulls up and just stops and hops out and they 1:00:08.760 --> 1:00:11.880 look at Mugs, they look at everybody, and then they 1:00:11.920 --> 1:00:14.040 look over at me and they're confused, like. 1:00:15.720 --> 1:00:16.720 The hell is going on? 1:00:16.960 --> 1:00:20.480 And back then, I wore tan Dickies, Casewiss shoes and 1:00:20.480 --> 1:00:22.440 a white T shirt to everything. 1:00:22.560 --> 1:00:24.720 That's just what I wore, you know what I mean. 1:00:24.920 --> 1:00:28.520 And they just got back in the car and took off, 1:00:29.120 --> 1:00:31.320 and Muggs tells a funny story. It's like yeah, and 1:00:31.320 --> 1:00:33.160 he's the one that had the guns and weed on him, 1:00:33.200 --> 1:00:35.360 like you know what I mean. And if that would 1:00:35.360 --> 1:00:37.200 have gone down, my career would have been over, you 1:00:37.240 --> 1:00:39.240 know what I mean. But that's what it was. 1:00:39.520 --> 1:00:39.880 Crazy. 1:00:40.800 --> 1:00:43.680 You've mentioned Paola, like I think that the I'll please 1:00:43.760 --> 1:00:44.520 bring this up. 1:00:44.760 --> 1:00:45.400 Well, I think that. 1:00:45.480 --> 1:00:48.840 Back in the day, like you know, the the I 1:00:48.840 --> 1:00:53.880 think you know, Paola was widely known, that it was 1:00:53.920 --> 1:00:55.800 happening at a high level. 1:00:55.960 --> 1:00:58.560 Oh yeah, you know. 1:00:58.560 --> 1:01:00.400 I always hear like yo back in the day, Like 1:01:00.440 --> 1:01:02.800 you would like rock radio back in the day, you 1:01:02.880 --> 1:01:04.840 drop off like a fucking eight ball coke to the 1:01:04.840 --> 1:01:08.840 PD or to the DJ or But I'm like, how 1:01:09.040 --> 1:01:15.280 how much of Payola in the nineties early two thousands 1:01:15.760 --> 1:01:18.960 was actually happening? And you know, like you said, you 1:01:19.000 --> 1:01:20.760 if you say you never took Paola, that's. 1:01:20.600 --> 1:01:21.200 Like that shit. 1:01:21.320 --> 1:01:22.800 To be in the nineties and then not take any 1:01:22.840 --> 1:01:25.600 money is crazy because it felt like everybody was doing 1:01:25.680 --> 1:01:26.640 it back then, right. 1:01:27.360 --> 1:01:30.680 Let me explain it to you like this, I don't know, 1:01:31.200 --> 1:01:34.320 and you know why, because since the time that I 1:01:34.440 --> 1:01:38.600 was seventeen, every label knew you can't buy him, right, 1:01:38.760 --> 1:01:41.360 He's gonna do what he's gonna do, right, Like you're 1:01:41.400 --> 1:01:43.880 not like you're playing album cuts. I'm playing album cuts. 1:01:43.920 --> 1:01:46.080 I'm going crazy. Well, how can we get Damian to 1:01:46.080 --> 1:01:46.280 do this? 1:01:46.640 --> 1:01:48.040 Like, oh, this is the priority? Well what if I 1:01:48.080 --> 1:01:48.960 don't want to play the priority? 1:01:49.040 --> 1:01:51.040 Well yeah, And that was the thing, is, like they 1:01:51.080 --> 1:01:53.240 may give me a single, but when I heard the album, 1:01:54.880 --> 1:01:56.800 you know, I'd be like, fuck it, I'm not playing that, 1:01:56.840 --> 1:01:58.680 but I'll play this right, you know what I mean? 1:01:58.880 --> 1:02:02.240 And so I started kind of getting a name for 1:02:02.400 --> 1:02:04.800 just being this guy that just would do whatever the 1:02:04.800 --> 1:02:06.480 fuck he wants and you better just get on board, 1:02:06.920 --> 1:02:09.440 you know what I mean. So honestly, I swear to 1:02:09.600 --> 1:02:13.360 God on my grandmother's soul that I've no one has 1:02:13.480 --> 1:02:17.320 ever approached me and offered the money because they just 1:02:17.440 --> 1:02:20.120 knew better, you know what I mean. And then after 1:02:20.160 --> 1:02:22.640 the things like with mugs or meeting Big You or 1:02:22.920 --> 1:02:24.720 you know, any of these kind of things they knew 1:02:24.760 --> 1:02:27.280 are and the Bluyah tribe thing or any of this 1:02:27.360 --> 1:02:30.120 kind of stuff. They're like, Okay, well, we can't intimidate him. 1:02:30.920 --> 1:02:33.200 We're not going to be able to buy him, so 1:02:33.320 --> 1:02:35.880 maybe we should just back this motherfucker, you know what 1:02:35.920 --> 1:02:36.240 I mean. 1:02:36.360 --> 1:02:37.960 So, and I would every. 1:02:37.840 --> 1:02:41.080 Year at Powerhouse, I would not only invite all of 1:02:41.120 --> 1:02:43.760 the artists, but I'd say bring your homies to you 1:02:43.760 --> 1:02:47.040 know what I mean. So I'd be running around introducing everybody. 1:02:47.160 --> 1:02:50.280 So I'd hear like this person is beefing with that person, 1:02:50.360 --> 1:02:52.320 or this set doesn't get along with that set, and 1:02:52.360 --> 1:02:55.200 be careful putting you know snoops homies next to you know, 1:02:55.280 --> 1:02:57.439 these people's homies. And I the first thing I would 1:02:57.440 --> 1:02:59.720 do is say which ones? And then I'd walk up 1:02:59.720 --> 1:03:02.560 and in those two people right and say I'm Damien 1:03:02.600 --> 1:03:04.520 from power blah blah blah blah blah, nice to meet you. 1:03:04.560 --> 1:03:06.360 Oh you're so and so. Oh do you know so 1:03:06.440 --> 1:03:08.600 and so from so and so? You know what I mean. 1:03:08.760 --> 1:03:12.680 So that started to get around too. So then Stan Shephard, 1:03:12.960 --> 1:03:14.960 good friend of mine. God bless you. Stan, I'm glad 1:03:14.960 --> 1:03:17.360 you're feeling better. He calls me up one day because 1:03:17.400 --> 1:03:21.120 he's managing DJ Quick and I just want to be Quick. 1:03:21.160 --> 1:03:24.320 But Quick was a beat artist, you know, THEO who 1:03:24.400 --> 1:03:27.240 worked at the Beat and Quick were hella close and 1:03:27.480 --> 1:03:29.800 I needed Quick on Power, like that. 1:03:29.840 --> 1:03:30.880 Was another one I needed. 1:03:31.320 --> 1:03:34.160 And Stan saw the stuff happening, and I was talking 1:03:34.160 --> 1:03:38.160 to Stan one day, and you know, we brought Quick 1:03:38.280 --> 1:03:42.280 to Power one oh six and Stan. If you don't 1:03:42.280 --> 1:03:47.760 know Stan's history, Stan's father, I mean, black music was 1:03:47.840 --> 1:03:53.480 basically created the in Stan's basement. His dad was Bunkie Shepherd. 1:03:53.560 --> 1:03:56.960 I mean they did bad Mammajama in his basement, you know. 1:03:57.160 --> 1:04:00.600 So Stan was deeply rooted. I mean he he ran 1:04:00.720 --> 1:04:03.320 Jackson Communications for the Jacksons, you know. 1:04:03.440 --> 1:04:04.880 So he calls me up one day and he goes, 1:04:04.920 --> 1:04:06.240 come to this address on Haven Hurt. 1:04:06.280 --> 1:04:09.120 So I pull up the freaking Michael Jackson's estate, you know, 1:04:09.160 --> 1:04:13.000 the Jackson House, and I'm like, the hell is going 1:04:13.040 --> 1:04:16.120 on here? Like what what are we doing? You know, 1:04:16.560 --> 1:04:18.960 like what's up? And he goes, I want you to 1:04:19.000 --> 1:04:21.520 go to this address on Sunset Plaza And I'm like, 1:04:22.120 --> 1:04:23.640 for what, And he goes, I want you to meet 1:04:23.640 --> 1:04:27.320 this guy Jim Brown. And I said, Jim Brown, Who's 1:04:27.360 --> 1:04:29.760 Jim Brown? And everybody in the room like looks at me, like, 1:04:30.160 --> 1:04:31.040 I'm not a sports guy. 1:04:31.080 --> 1:04:32.360 I don't know nothing about. 1:04:32.080 --> 1:04:34.120 Sports the legendary running back. 1:04:34.120 --> 1:04:37.720 Right, So they all look at me like, it's Jim Brown, 1:04:37.840 --> 1:04:40.640 right whatever. So I show up in the room, is 1:04:40.760 --> 1:04:45.520 Jim Brown, Harry Belafante rest in Peace and James Ingram 1:04:45.600 --> 1:04:48.320 rest in peace? And I'm like, James Ingram will p 1:04:48.600 --> 1:04:53.120 yt from Michael Jackson. Harry Belafonti wrote deo And Okay, 1:04:53.200 --> 1:04:55.520 Jim Brown is this guy from that I've seen in the. 1:04:55.480 --> 1:04:57.760 Movies with Ojack? Do you know what I mean? 1:04:58.280 --> 1:04:59.960 And I walk out in the back and they've got 1:05:00.280 --> 1:05:03.000 all of the gang leaders sitting there and the or 1:05:03.040 --> 1:05:05.600 some of the gang leaders sitting there at a table 1:05:06.040 --> 1:05:09.120 and they go, we just started the American Foundation. It 1:05:09.240 --> 1:05:13.320 does gang intervention. What do you think? And that's what 1:05:13.360 --> 1:05:15.880 you've been basically doing at these shows and putting all 1:05:15.880 --> 1:05:18.680 these people together and you're, you know, mixing up all 1:05:18.680 --> 1:05:20.800 these colors. Like what are you thinking? I said, I 1:05:20.840 --> 1:05:24.280 think they're like, how do we label it? And I said, 1:05:24.560 --> 1:05:28.120 you don't fucking label it. It's gang intervention, you know 1:05:28.160 --> 1:05:30.240 what I mean, Just fucking do it, you know what 1:05:30.320 --> 1:05:33.840 I mean. Stop saying about it, you know, just that's 1:05:33.920 --> 1:05:35.960 what it is, you know what I'm saying. And they 1:05:36.000 --> 1:05:38.040 were like, Jim looks over at me and goes, I 1:05:38.160 --> 1:05:39.760 never knew when you were gonna come. 1:05:39.600 --> 1:05:41.280 But here you are. 1:05:42.320 --> 1:05:44.960 And from then on, you know, Jim and I were 1:05:45.040 --> 1:05:50.560 great friends. And Harry and Stan and Connie Rice and 1:05:50.680 --> 1:05:54.840 Harry Belafontee's daughter was recording her you know thang and 1:05:54.960 --> 1:05:56.320 you know, I mean, just all of that kind of 1:05:56.320 --> 1:05:57.120 stuff happened. 1:05:57.160 --> 1:06:01.160 So how crazy was like the radio war between the 1:06:01.160 --> 1:06:05.160 Beat and Power? Was it ever like a beau because man, 1:06:05.760 --> 1:06:09.280 I've been a part of a one radio real beef. 1:06:09.640 --> 1:06:12.680 There was beef there, you know. That was on the 1:06:12.760 --> 1:06:13.280 court though. 1:06:13.320 --> 1:06:15.240 But what was so funny is like Michelle last is 1:06:15.280 --> 1:06:17.280 one of my best friends, you know what I mean. 1:06:17.360 --> 1:06:19.960 But when we were on the court, we played ball, 1:06:20.240 --> 1:06:24.040 you know what I'm saying. No, it was back radio 1:06:24.080 --> 1:06:27.080 beef was crazy. But here's the thing is, I got 1:06:27.080 --> 1:06:29.360 along with everybody. I didn't give a fuck about nothing, 1:06:29.440 --> 1:06:31.000 you know what I mean. It was like, look, we 1:06:31.040 --> 1:06:34.680 play hard on the field and yeah, I you know, 1:06:34.840 --> 1:06:37.320 I just made it, so I mean i'd cut them out. Like, 1:06:37.360 --> 1:06:41.200 for instance, because Doctor Dre, I helped Doctor Dre with. 1:06:41.120 --> 1:06:41.840 Two thousand and one. 1:06:41.880 --> 1:06:44.240 The two two thousand and one shows that were in 1:06:44.360 --> 1:06:46.200 LT were powerhouses. 1:06:46.760 --> 1:06:48.520 They weren't up, they weren't up and smoke. 1:06:48.600 --> 1:06:49.760 They were powerhouses. 1:06:49.840 --> 1:06:52.600 Because I was literally on the phone with Dre as 1:06:52.680 --> 1:06:55.280 the first one selling out, with Dre saying when do 1:06:55.360 --> 1:06:56.960 I have the second show? They're asked me about a 1:06:57.000 --> 1:06:59.760 second show. Hold On, I'm checking ticket Master. There's still 1:06:59.760 --> 1:07:03.080 sea available. Hold on, well guess what. They just sold 1:07:03.120 --> 1:07:05.160 out the first one. Go ahead and make that call. 1:07:05.200 --> 1:07:06.840 And he goes, yeah, that one's a powerhouse too. And 1:07:06.840 --> 1:07:09.720 I was like, wait, wait, wait, I said, Dre, wait wait, 1:07:10.280 --> 1:07:12.960 I said, dude, you just did Hawaii for us. 1:07:13.760 --> 1:07:14.560 You just did this. 1:07:15.040 --> 1:07:19.400 I would not be mad if it was a neutral show, Like, 1:07:19.880 --> 1:07:22.080 you don't have to do that for us, you know 1:07:22.120 --> 1:07:23.760 what I mean? Like, I know that's going to put 1:07:23.800 --> 1:07:26.880 you in political hot water with the other stations, right, Like, 1:07:26.920 --> 1:07:31.160 I appreciate what you did, but I'm not trying to 1:07:32.160 --> 1:07:32.960 fuck your shit up. 1:07:33.120 --> 1:07:37.160 And he was like, fuck, damn, click powerhouse, you. 1:07:37.120 --> 1:07:37.640 Know what I mean? 1:07:37.760 --> 1:07:40.520 And that was how the relationship was done. 1:07:40.720 --> 1:07:43.760 And so I was literally in every sessions we were, 1:07:43.800 --> 1:07:46.320 and we were basically the radio because we had so 1:07:46.360 --> 1:07:47.120 many stations. 1:07:47.120 --> 1:07:50.880 Would something like that affect because EMUs at that time 1:07:50.960 --> 1:07:52.560 is a lot bigger than what it is obviously, would 1:07:52.560 --> 1:07:56.600 it end up? Benbah would like a decision like that affect? 1:07:57.600 --> 1:08:00.440 How still dri did nationwide a clear channel? 1:08:00.720 --> 1:08:00.919 Well? 1:08:01.040 --> 1:08:04.120 Really, you have to also have to remember we had 1:08:04.200 --> 1:08:06.800 Power on six Hot ninety seven thirty two stations and 1:08:06.840 --> 1:08:08.680 Mint we had Power ninety two in Phoenix. 1:08:09.160 --> 1:08:14.000 Oh we had owned bis. No, you're right, Emmis was 1:08:14.040 --> 1:08:16.360 that fucking we were a beast. 1:08:16.400 --> 1:08:18.280 You especially if you were a hip hop artist? 1:08:18.360 --> 1:08:20.840 Oh yeah, you had and we were breaking the record. 1:08:20.960 --> 1:08:21.479 Yeah, you're right. 1:08:21.720 --> 1:08:22.439 Do you know what I'm saying? 1:08:23.439 --> 1:08:26.360 Okay, so for instance, format you don't wears off. 1:08:26.400 --> 1:08:28.640 So let's go back to joh rule between me and 1:08:28.680 --> 1:08:32.439 you for instance, So after Hallahalla, I break between me 1:08:32.479 --> 1:08:34.840 and you, and I'm in the video and I pop 1:08:35.000 --> 1:08:38.040 my collar and it's a power one on six logo. 1:08:38.560 --> 1:08:38.960 Okay. 1:08:39.080 --> 1:08:43.360 In the video walking with Shade checks and Kevin Lyles 1:08:43.360 --> 1:08:46.080 gets on the phone and he's like, God, damn it, 1:08:46.200 --> 1:08:49.920 Damien Radio One, which owned the Beat and all these others. 1:08:50.120 --> 1:08:52.599 They're gonna drop all Clear Channel whatever it is. They're 1:08:52.600 --> 1:08:55.280 gonna drop all of our records across the country. Because 1:08:55.320 --> 1:08:56.960 you're in the video with a power one on six 1:08:57.040 --> 1:09:02.519 logo and I'm like, blurre it just blur it and that. 1:09:02.560 --> 1:09:04.479 Was that is it blurred? Yeah? 1:09:04.560 --> 1:09:07.639 So I mean it was my suggestion. Nerves like fuck them. 1:09:07.720 --> 1:09:10.160 I then dropped my record, you know what I mean, 1:09:10.280 --> 1:09:13.360 Damien's been loyal, so drop the record. But see, even 1:09:13.479 --> 1:09:15.280 like with the street shit and you know, all of 1:09:15.320 --> 1:09:17.479 this kind of stuff. I mean, I knew everybody, So 1:09:17.520 --> 1:09:20.920 everybody just knew that guy's untouchable, you know what I mean, 1:09:21.360 --> 1:09:23.559 if something happened, you wouldn't know where it came from. 1:09:23.680 --> 1:09:27.120 He's friends with the Buoya Tribe's helped start murdering Rockefeller 1:09:27.280 --> 1:09:32.240 and aftermath like, so there wasn't much anyone could say, 1:09:32.800 --> 1:09:34.000 you know what I mean, like what are you going 1:09:34.040 --> 1:09:37.559 to drop every hot artist across They played the records 1:09:37.560 --> 1:09:40.160 they had to play like you know, and just to 1:09:40.200 --> 1:09:43.120 say like for instance, even like when Ja Ruled did 1:09:43.160 --> 1:09:46.120 the Jennifer Lopez record, you know, they literally stole that 1:09:46.160 --> 1:09:48.839 record from Glitter you know, when I was rebuilding Mariah, 1:09:49.200 --> 1:09:52.640 you know, and Tommy did that to sabotage Mariah, and 1:09:52.680 --> 1:09:55.960 it just happened to be the song that I. 1:09:55.160 --> 1:09:58.360 Made with Jaw and brought Jaw to the table. 1:09:58.880 --> 1:10:01.200 And then Tommy said, well, okay, well I'm gonna make 1:10:01.280 --> 1:10:04.639 JA do this record with Jennifer Lopez to fuck Mariah. 1:10:04.800 --> 1:10:07.000 But it put me in the middle of it. And 1:10:07.080 --> 1:10:08.600 IRV came to me and he goes, what do I do. 1:10:08.640 --> 1:10:10.799 We've never been offered two hundred and fifty five hundred 1:10:10.800 --> 1:10:13.439 thousand dollars for two songs, you know what do I do? 1:10:13.560 --> 1:10:16.040 I said, you do the fucking song. And they came 1:10:16.080 --> 1:10:18.439 to me and they said, well are we gonna play? 1:10:18.720 --> 1:10:20.960 Steve called me into a meeting and he goes, well, 1:10:21.000 --> 1:10:24.280 Jennifer Lopez just released this song. I know the background 1:10:24.320 --> 1:10:26.679 story because he was there when I told him what happened, 1:10:27.240 --> 1:10:29.200 you know, And he's like, and I said, it's right 1:10:29.240 --> 1:10:31.519 for the radio station. We have to play it, right, 1:10:31.560 --> 1:10:35.720 you know what I mean. So I've never engaged in 1:10:35.880 --> 1:10:38.680 any bullshit. I just won't do it, you know what 1:10:38.680 --> 1:10:41.600 I mean. That's just who I am. So whether it's that, 1:10:41.880 --> 1:10:45.600 whether it's I just that's not me. 1:10:46.280 --> 1:10:48.120 So I saw something you said. 1:10:48.200 --> 1:10:51.759 I didn't know because I had always sat with Shade Schist, 1:10:51.920 --> 1:10:53.000 your artist. 1:10:52.760 --> 1:10:55.080 Who signed to MS Broadcasting. 1:10:55.560 --> 1:10:58.920 Which is crazy to think that. So I start producing 1:10:58.960 --> 1:11:01.559 records from right, it'd be like if like Apple had 1:11:01.600 --> 1:11:03.479 like a record label or so. 1:11:03.600 --> 1:11:07.080 Rick Cummings comes to me and he says, look, there's 1:11:07.120 --> 1:11:10.559 all this outside money that you're making, and I was like, no, 1:11:10.640 --> 1:11:13.280 I didn't charge for for I still believe I'm not 1:11:13.520 --> 1:11:17.440 accepting any money for production. Like when I produced records, 1:11:17.640 --> 1:11:19.800 I'd say, no, I'm not taking any money because I. 1:11:19.760 --> 1:11:20.200 Don't want to. 1:11:20.600 --> 1:11:24.200 You're THEOL program directory and I don't a music director. 1:11:24.680 --> 1:11:27.080 A music Steve Smith was the program direct you were. 1:11:27.080 --> 1:11:28.599 But you were controlling the music of Power. 1:11:28.439 --> 1:11:31.040 Of six yet, so I never wanted it to be. 1:11:31.160 --> 1:11:33.360 And that's why I wasn't the program director of Power 1:11:33.360 --> 1:11:36.920 one oh six Okay, because I was producing records. I 1:11:36.960 --> 1:11:40.559 did not want to be the final say right, okay, clear, 1:11:40.920 --> 1:11:44.479 got it, so cover in your ass and my deal 1:11:44.520 --> 1:11:45.479 went through the FCC. 1:11:45.720 --> 1:11:47.360 When I renegotiated my deal. 1:11:47.479 --> 1:11:51.559 When I started producing records, I contacted the FCC through 1:11:51.600 --> 1:11:54.839 my attorney and said, is this a conflict of interest 1:11:55.920 --> 1:11:58.920 that I'm producing records and hold this possession. They said, 1:11:58.960 --> 1:12:01.800 as long as you are not the final say, then 1:12:01.840 --> 1:12:03.439 it is not a conflict of interest. 1:12:03.720 --> 1:12:05.440 Ah. 1:12:05.920 --> 1:12:08.960 So Shade is somebody that I met, you know, just 1:12:09.280 --> 1:12:11.200 on the and we'd hang out on the weekends and 1:12:11.240 --> 1:12:14.759 do records and you know whatever whatever, just as fun producer, 1:12:14.840 --> 1:12:16.920 you know what I mean. Mariah Carey says to me 1:12:17.000 --> 1:12:18.679 one day, Hey, what else. 1:12:18.520 --> 1:12:18.880 Do you do? 1:12:18.960 --> 1:12:20.920 I said, oh, you know, play with beats, you know, 1:12:21.240 --> 1:12:22.840 and da da da da. Oh send me a tape. 1:12:22.840 --> 1:12:23.000 You know. 1:12:23.120 --> 1:12:25.000 Well, one of them became I still believe, you know, 1:12:25.040 --> 1:12:26.719 with her Crazy Bone in the Brath, the first record 1:12:26.760 --> 1:12:28.760 I ever produced, shout out of Mariah, thank you for 1:12:28.800 --> 1:12:30.960 giving me my shot, you know, all of this kind 1:12:31.000 --> 1:12:34.800 of stuff. So they see that, and Rick comes to 1:12:34.880 --> 1:12:37.880 me and goes, well, you produced on Jah Rule. You 1:12:37.920 --> 1:12:41.599 did this record with Mariah Carey, Like, you know, are 1:12:41.600 --> 1:12:45.280 they making offers for labels? Like you know, we want 1:12:45.280 --> 1:12:49.240 to cut this, you know what I mean. And I'm like, well, okay, 1:12:49.280 --> 1:12:51.760 it goes well, we'll make you the senior director of programming. 1:12:52.000 --> 1:12:55.160 We'll bring in someone else to be the program director, 1:12:55.920 --> 1:12:58.320 and you keep doing what you're doing, but we want 1:12:58.320 --> 1:13:01.360 to label. Find out how much much you could get 1:13:01.439 --> 1:13:04.400 for us getting a label, and I said, well you 1:13:04.560 --> 1:13:06.960 need an artist, and they go, well, who's that kid 1:13:06.960 --> 1:13:07.720 that you hang out with? 1:13:08.560 --> 1:13:09.200 And I'm like what. 1:13:09.680 --> 1:13:12.479 And it was that simple, like you make some records 1:13:12.479 --> 1:13:15.760 with some kid, right, And I'm like, yeah, Shade, that's 1:13:15.800 --> 1:13:18.519 my friend. He's like, well, he's the artist. Go find 1:13:18.520 --> 1:13:21.400 out if you can get him a deal. And I'm like. 1:13:22.960 --> 1:13:23.280 Okay. 1:13:23.720 --> 1:13:26.920 So I go and I ask Fred Davis, who's Clive 1:13:27.000 --> 1:13:29.880 Davis's son, who was my lawyer. I said, what do 1:13:29.880 --> 1:13:32.360 you think? He goes, send me four songs and call me, 1:13:32.520 --> 1:13:35.960 you know, in a week. So I go and I 1:13:36.040 --> 1:13:38.479 make Where I Want to Be? Okay, I put Shade 1:13:38.479 --> 1:13:42.360 on it. I go and make a song of Corrupt, 1:13:42.400 --> 1:13:44.880 another song of Corrupt, a couple other songs you know 1:13:44.880 --> 1:13:47.240 in KG from Naughty by Nature. So when they gave 1:13:47.240 --> 1:13:49.120 me the beat for Where I Want to Be, you know, 1:13:49.320 --> 1:13:51.760 he produced the beat, I just put the vocals on it. 1:13:53.320 --> 1:13:55.799 And then I said, I, well, here's a couple of songs. 1:13:56.080 --> 1:14:01.080 Fred Davis calls and says, London Sire wants will give 1:14:01.120 --> 1:14:04.519 you seven hundred and fifty thousand dollars, and so I 1:14:04.600 --> 1:14:07.400 go to Brick Cummings and say seven hundred and fifty 1:14:07.400 --> 1:14:07.960 thousand dollars. 1:14:08.000 --> 1:14:08.360 And by the. 1:14:08.320 --> 1:14:12.839 Way, IRV Gotti says, they'll give us another you know whatever, 1:14:13.880 --> 1:14:17.320 forty fifty grand to give him the Nate Dog song 1:14:17.360 --> 1:14:21.080 that we're not using. And this other song that I 1:14:21.080 --> 1:14:23.600 did with jah Rule called Life Ain't a Game. But 1:14:23.720 --> 1:14:26.439 I'll do it under the MS deal because I don't 1:14:26.479 --> 1:14:29.320 want to, you know, I don't want to, you know, 1:14:29.920 --> 1:14:33.040 look like I'm taking the money for producing and I'll 1:14:33.080 --> 1:14:35.799 just do it all everything that I'm doing under MS, 1:14:36.080 --> 1:14:38.799 you know what I mean, outside you know whatever. 1:14:38.880 --> 1:14:39.200 Whatever. 1:14:39.800 --> 1:14:42.920 So they're like, yeah, great, well Where I Want to 1:14:42.960 --> 1:14:45.479 Be comes out, it's the number one rap single in 1:14:45.560 --> 1:14:54.840 the fucking country, and London Sire goes bankrupt and I'm like, shit, 1:14:55.360 --> 1:14:56.040 what do I do? 1:14:56.800 --> 1:14:58.240 So they say, but. 1:14:58.240 --> 1:15:00.679 You guys already got the seven to fifty right, Yeah. 1:15:00.720 --> 1:15:04.200 So and the single's out and it's all over the place. 1:15:04.760 --> 1:15:07.880 So I say, look, I'm not going to put Shade out. 1:15:08.000 --> 1:15:10.800 Let's just call it a Domesic Presents album and say 1:15:10.840 --> 1:15:13.200 it's just you know, a one off whatever whatever. 1:15:13.560 --> 1:15:14.760 And then I was just presenting a. 1:15:14.680 --> 1:15:16.800 Bunch of artists because that's what Flex does on his 1:15:16.920 --> 1:15:19.720 mixtapes or you know whatever whatever, So let's just call 1:15:19.760 --> 1:15:21.720 it that. That way, it won't burn the artist's name, 1:15:21.800 --> 1:15:24.280 and it just it'll fall on me and we'll just 1:15:24.400 --> 1:15:30.200 keep moving. And then MCA pops up and says, we'll 1:15:30.200 --> 1:15:34.920 give you a million dollars and I'm like what. And 1:15:34.960 --> 1:15:37.479 they're like, we'll give you a million dollars for Shade Shist, 1:15:37.840 --> 1:15:41.519 plus another two hundred and fifty for the video. So 1:15:41.560 --> 1:15:43.559 I go to Rick Cummings and I go, well, here's 1:15:43.560 --> 1:15:47.760 another one point too, and he's like do it and 1:15:47.840 --> 1:15:48.839 so I'm like all right. 1:15:49.000 --> 1:15:52.920 And this was so all that money was going to MS. 1:15:53.200 --> 1:15:57.200 Yeah, they say fifty cent was the first artist to 1:15:57.200 --> 1:15:58.080 get a million dollars. 1:15:58.479 --> 1:15:59.720 No, Shade Shist was. 1:16:02.280 --> 1:16:05.400 One point seven when it was all said and done, 1:16:06.120 --> 1:16:08.840 two million between two albums. 1:16:09.200 --> 1:16:11.760 That's crazy. I mean, how much of that did he 1:16:11.760 --> 1:16:14.120 get to keep? Huh? How much of that did he keep? Though? 1:16:14.640 --> 1:16:16.080 Like what was his like, what was his deal? 1:16:17.280 --> 1:16:18.840 No, he got the regular artist deal. 1:16:18.880 --> 1:16:21.000 He got like what twenty five to fifty grand up 1:16:21.000 --> 1:16:24.000 front for each project, you know, something like that. So 1:16:24.080 --> 1:16:26.240 he did all right, amis was eating Oh they were 1:16:26.280 --> 1:16:28.400 eating crazy because not only that, but I was giving 1:16:28.439 --> 1:16:29.880 them all my production I was doing. 1:16:30.040 --> 1:16:31.080 Dude, you got to think about it. 1:16:31.120 --> 1:16:34.120 This the Drey and Snooper union promotion, right, think about 1:16:34.160 --> 1:16:36.640 that alone. They were selling it as packages to the 1:16:36.680 --> 1:16:40.280 rest of the country under the consultancy and taking their 1:16:40.360 --> 1:16:42.519 tax on it. Do you know what I'm saying, the 1:16:42.560 --> 1:16:44.599 two power Look when Dre said they were the two 1:16:44.680 --> 1:16:47.519 powerhouses in Los Angeles, you don't think the sales department 1:16:47.560 --> 1:16:50.479 sold that and made like thirty million each one. 1:16:50.760 --> 1:16:54.400 And then if you're the consultancy, you can say. 1:16:54.240 --> 1:16:57.960 Hey, you know, we'll fly you in if you're in Rally, 1:16:58.000 --> 1:17:00.200 North Carolina and we're you want to you want your 1:17:00.240 --> 1:17:00.720 folks to go. 1:17:00.640 --> 1:17:03.200 To Why I made a lot of people rich. Let's 1:17:03.240 --> 1:17:03.760 just say that. 1:17:03.840 --> 1:17:08.920 Do you regret moving in that way? No? 1:17:09.520 --> 1:17:12.600 Do you know why? My grandma raised me and I 1:17:12.680 --> 1:17:14.599 looked her in the face till the day she died. 1:17:16.920 --> 1:17:18.599 I just think in terms of the MS thing, it's. 1:17:18.520 --> 1:17:21.000 Like, I don't give a fuck because I never did 1:17:21.000 --> 1:17:22.960 this for money. I did this, Yo. 1:17:23.040 --> 1:17:25.960 There's a funny story about doctor Dre. Doctor Dre was 1:17:26.000 --> 1:17:28.280 on stage when they were at the two thousand and 1:17:28.320 --> 1:17:32.120 one reunion, they walked out on stage right and I 1:17:32.160 --> 1:17:34.439 took off. I said, my job is done. I took 1:17:34.479 --> 1:17:36.280 off my pass and I went to the front row. 1:17:36.520 --> 1:17:40.639 I started losing my fucking mind. Doctor Dre almost falls 1:17:40.720 --> 1:17:43.200 over the monitor looking down, going what's wrong? 1:17:43.400 --> 1:17:45.160 What's wrong? Right? You know what I mean? 1:17:45.240 --> 1:17:47.040 Like, and I'm sitting there just going like, what are 1:17:47.080 --> 1:17:50.719 you talking about? Everything's right? He's like, what's wrong? What's wrong? 1:17:50.800 --> 1:17:52.920 And I'm like, oh shit. He thinks like I'm trying 1:17:52.960 --> 1:17:55.360 to get his attention. Like, so I ran to the 1:17:55.400 --> 1:17:58.439 back of the thing to watch. Right after the show, 1:17:58.520 --> 1:17:59.920 Dre walks up to me and he goes, Yo, what 1:18:00.000 --> 1:18:00.720 what the fuck was that? 1:18:00.760 --> 1:18:01.479 What was a sound? 1:18:01.520 --> 1:18:02.519 Fucked up? What happened? 1:18:02.760 --> 1:18:04.479 I go, Bro, you think I did this because I 1:18:04.520 --> 1:18:08.000 wanted to make money? I said, bro, I wanted to 1:18:08.000 --> 1:18:12.920 see the fucking show, you know what I mean? So no, 1:18:13.720 --> 1:18:16.599 I don't regret shit because I know I can sleep 1:18:16.640 --> 1:18:19.559 at night and I know my Grandma raised me right, 1:18:20.040 --> 1:18:24.320 and know what, Look, I don't care what the fuck 1:18:24.360 --> 1:18:30.120 the narrative is. I have never taken an artist dime 1:18:30.200 --> 1:18:31.160 from a motherfucker. 1:18:31.560 --> 1:18:33.840 I have never done anything that is not right for 1:18:34.120 --> 1:18:34.679 hip hop. 1:18:35.000 --> 1:18:38.919 And when I came back and when she died January sixth, 1:18:39.080 --> 1:18:42.240 by January eighth, I was back in California. When I 1:18:42.280 --> 1:18:45.080 got here, I turned on the radio and when it 1:18:45.160 --> 1:18:48.559 was like a dad coming home off of vacation and 1:18:48.600 --> 1:18:52.160 the kids trashed the motherfucking house. When I left, DJ 1:18:52.320 --> 1:18:56.240 Quick had the very first independent deal through Fontana where 1:18:56.320 --> 1:18:59.080 he owned his master's and eighty percent of the revenue 1:18:59.160 --> 1:19:02.880 and got an advance ants with Brian Shafton. Because when 1:19:02.920 --> 1:19:08.599 Brian and Fontana started that independent distribution shit DJ Quick, 1:19:08.680 --> 1:19:10.599 they came to me and said, who's the first artist 1:19:10.600 --> 1:19:12.680 that had sound scan history that you could put through this. 1:19:13.080 --> 1:19:18.320 I said, oh, DJ Quick, mad science, Astevan Oriole cartoon 1:19:18.360 --> 1:19:19.920 doing the logo the red vinyl. 1:19:20.080 --> 1:19:22.120 That's all me crazy. 1:19:22.200 --> 1:19:24.639 So I said, here we go, and I said, now 1:19:24.680 --> 1:19:28.080 the artist is straight. I had enough power to create 1:19:28.120 --> 1:19:30.360 the independent deal for the artists where they own their 1:19:30.360 --> 1:19:33.360 own fucking masters, they're getting a higher eighty percent of 1:19:33.360 --> 1:19:37.920 the revenue, and the fucking I was pissed when I 1:19:37.960 --> 1:19:38.400 got home. 1:19:38.560 --> 1:19:41.439 Let's just say that crazy. 1:19:40.920 --> 1:19:43.640 And I went, okay, so this is the narrative, this 1:19:43.680 --> 1:19:46.800 is what's going on Hi. Then I hit that little 1:19:46.800 --> 1:19:48.320 button on Instagram and here we are. 1:19:49.840 --> 1:19:54.400 So let me ask you this, like you're obviously, you know, 1:19:55.600 --> 1:19:59.599 break down because you left powerwin oh six on your own, will. 1:20:00.880 --> 1:20:02.360 Or give me? Give me because I know. 1:20:02.320 --> 1:20:04.360 You would win it because I saw you you pretty 1:20:04.400 --> 1:20:05.400 much wud to go work with Mariah. 1:20:05.439 --> 1:20:07.680 Right, I'm not gonna get in the Ryan story. That's 1:20:07.720 --> 1:20:10.040 way too long. Will be here all night. But what 1:20:10.240 --> 1:20:14.040 happened was is when they brought in Jimmy Steele and 1:20:14.080 --> 1:20:19.240 vow Mackie. Okay, Mackie, this is two thousand and two 1:20:19.439 --> 1:20:23.080 ish one ish whatever. Everything had already happened, the drad 1:20:23.240 --> 1:20:26.719 Snoop stuff, and you know all of that history, and 1:20:26.840 --> 1:20:29.240 you know all the big promotions. We're already number one 1:20:29.360 --> 1:20:32.120 and we basically went number one before any of these 1:20:32.160 --> 1:20:37.040 motherfuckers got there, right, So they come in and. 1:20:38.560 --> 1:20:42.800 The first thing that I noticed is Val says. 1:20:42.680 --> 1:20:45.880 The DJ or the mixers, they should be paying us 1:20:47.320 --> 1:20:50.559 because they're going to Hollywood and getting all these gigs 1:20:51.320 --> 1:20:53.320 a cut of that, and why should I mean they 1:20:53.320 --> 1:20:57.000 should be paying us? And I'm like, Yo, this bitch 1:20:57.040 --> 1:20:59.840 don't get it. And we started it for the love 1:20:59.880 --> 1:21:01.640 of hip hop, you know what I mean. And I 1:21:01.720 --> 1:21:04.840 start to realize that that's not the game anymore. This 1:21:04.960 --> 1:21:07.840 is now corporate, right, And my first meeting with him, 1:21:08.000 --> 1:21:10.840 she looks at me and goes, I can't equate you 1:21:10.880 --> 1:21:11.599 to a number. 1:21:11.640 --> 1:21:15.040 What do you do here? You're like what? 1:21:16.880 --> 1:21:18.320 And I'm like what do you mean? 1:21:19.360 --> 1:21:21.679 And they're like, what, you picked the songs or something, 1:21:22.520 --> 1:21:27.000 and I'm like, oh, okay, so this is how this 1:21:27.040 --> 1:21:27.439 is going. 1:21:28.160 --> 1:21:30.080 Jimmy Steele comes in from an AC. 1:21:30.040 --> 1:21:34.479 Station, the Cougar and Dallas, and I said okay, and 1:21:34.520 --> 1:21:36.599 he's like, oh, I hear you're the most important person 1:21:36.640 --> 1:21:38.680 at the station, but I don't understand what you do. 1:21:39.560 --> 1:21:42.080 And for instance, before them, they brought in Mike Tierney. 1:21:42.439 --> 1:21:42.799 Okay. 1:21:43.040 --> 1:21:45.880 Mike Tierney comes in, stays about a week. At the 1:21:45.960 --> 1:21:47.680 end of the week, he goes, dude, what did they 1:21:47.680 --> 1:21:48.479 expecting me to do here? 1:21:48.520 --> 1:21:50.720 Babysit you? And I'm like, what do you mean? 1:21:50.760 --> 1:21:52.599 He goes, well, you're making all the decisions, you're doing 1:21:52.640 --> 1:21:56.560 all the promotions, like I mean, they hired a babysitter. 1:21:56.640 --> 1:21:59.679 And he just and then he goes. He just leaves. 1:22:00.080 --> 1:22:03.760 He doesn't resign, doesn't do nothing, just fucking leaves. So 1:22:03.880 --> 1:22:08.200 Val Macki comes in and says, Yo, anybody heard from 1:22:08.240 --> 1:22:11.840 Mike Tierney And I'm like no, and he's like, well, 1:22:11.920 --> 1:22:13.559 he hasn't showed up for a week. And I'm like, 1:22:14.000 --> 1:22:16.160 I don't know. So I finally get a hold of 1:22:16.200 --> 1:22:18.160 Mike Tierney and goes, Dude, that bitch don't know what 1:22:18.200 --> 1:22:21.200 she's doing. Dog Like she's telling me all this crazy shit, 1:22:21.240 --> 1:22:23.320 how we need to cut this and charge mixes this, 1:22:23.520 --> 1:22:27.320 and babysit's crazy, you know, like doesn't understand what you 1:22:27.400 --> 1:22:30.680 do and why you're making this, and why we have 1:22:30.760 --> 1:22:34.080 a record label, and you know, wants to take the 1:22:34.120 --> 1:22:36.160 record company money and just put it straight to the 1:22:36.160 --> 1:22:38.960 bottom line, and why you're working in a studio, and 1:22:39.200 --> 1:22:41.400 why don't we just make a studio at the office 1:22:41.520 --> 1:22:44.120 and make the artists do the songs, and you know, 1:22:44.160 --> 1:22:45.800 all this kind of shit. And I'm like, I go 1:22:45.880 --> 1:22:48.479 to Rick Commans, I'm like, bro, you got her running 1:22:48.479 --> 1:22:51.680 the record company with me. Now do you see what 1:22:51.680 --> 1:22:55.960 I'm saying and telling me this stuff and trying to 1:22:56.120 --> 1:22:58.680 A and R the records and tell me what I 1:22:58.720 --> 1:23:00.960 need to be doing and now all of it. So 1:23:01.040 --> 1:23:06.280 the label folds and well, keep in mind, when I 1:23:06.360 --> 1:23:10.679 started helping Mariah Carey and we started the record label, 1:23:11.760 --> 1:23:13.160 some people in New York got mad. 1:23:13.200 --> 1:23:14.960 We'll just leave it at that, Okay. 1:23:15.120 --> 1:23:17.559 So they call their friends at the LA Times and 1:23:17.600 --> 1:23:22.240 they plaster on the LA Times airplay raises disclosure issue 1:23:23.240 --> 1:23:26.080 and they say I'm more powerful than Radio Disney and 1:23:26.120 --> 1:23:29.439 that Shade Schie is my artist, and I'm getting all 1:23:29.479 --> 1:23:32.160 this money from Mariah Carey and all these people in 1:23:32.280 --> 1:23:34.800 dah da da and blast me on the fucking thing. 1:23:35.120 --> 1:23:38.920 Rick Cummings doesn't back me up. He doesn't say Shade 1:23:39.080 --> 1:23:41.400 like really like that, go out there and bang and 1:23:41.439 --> 1:23:44.799 say no, it's our artist. He throws me under the bus, 1:23:45.680 --> 1:23:49.640 and I'm like, oh, this is how this is gonna go. 1:23:50.240 --> 1:23:52.160 Okay, you don't know what you're doing. 1:23:53.120 --> 1:23:56.920 You're my new babysitter, and this bitch is crazy, all right, 1:23:57.000 --> 1:23:59.680 So I'm like whatever whatever. So then they come to 1:23:59.720 --> 1:24:01.680 me and he says to me, He goes, We're going 1:24:01.760 --> 1:24:05.120 to flip the country station and make it MEGA, and 1:24:05.160 --> 1:24:08.439 I'm like, no, I don't think you should do that 1:24:08.520 --> 1:24:11.320 because then it would be an upper demo R and 1:24:11.320 --> 1:24:15.320 B station, which would take our upper demo at Power 1:24:15.360 --> 1:24:18.920 one oh six. Ah, you don't know what you're talking about. 1:24:19.080 --> 1:24:22.760 I'm like, okay, you do that, we're going to have 1:24:22.760 --> 1:24:23.280 a problem. 1:24:24.360 --> 1:24:24.759 Nah. 1:24:24.800 --> 1:24:26.559 And by the way, I rented a spot on the 1:24:26.600 --> 1:24:29.519 stick and I'm like, what, I rented a spot on 1:24:29.560 --> 1:24:32.320 the antenna. We're getting like five thousand dollars a month 1:24:32.640 --> 1:24:35.040 from another station that's going to come on the air. 1:24:35.080 --> 1:24:41.160 And I said, well, we're x percentage Hispanic in Los Angeles. 1:24:41.680 --> 1:24:44.240 You don't think whatever they put on that signal is 1:24:44.280 --> 1:24:47.840 going to come at us because we're the number one 1:24:47.960 --> 1:24:52.880 Latino rhythmic station. The beat is a black station, so 1:24:52.960 --> 1:24:55.800 you don't think that's going to come right at us. 1:24:56.320 --> 1:24:58.880 And he goes, nah, we have a contract with him, 1:24:59.320 --> 1:25:02.160 and I said, so we'llsue them if they do. And 1:25:02.200 --> 1:25:04.880 I go, well, how did you put racism in a contract? 1:25:05.920 --> 1:25:08.639 And he's like, well, they just can't do anything Latino, 1:25:08.680 --> 1:25:12.320 trust me. Latino ninety sixty three comes on the air. 1:25:12.400 --> 1:25:18.880 Next I look at him everybody and I'm going, oh 1:25:18.920 --> 1:25:21.720 my god, like what the fuck is going on? 1:25:23.360 --> 1:25:25.720 And then it was Thanksgiving. 1:25:25.920 --> 1:25:29.920 Between Thanksgiving and Christmas, I go home have Thanksgiving with 1:25:30.000 --> 1:25:33.720 my grandma and she falls down putting down. She was 1:25:33.840 --> 1:25:37.320 getting out the she was putting away the Thanksgiving stuff, 1:25:37.479 --> 1:25:39.240 and she was taking down the Christmas stuff, and she 1:25:39.400 --> 1:25:43.960 fell and I just said, okay, I'm done. I said, 1:25:44.000 --> 1:25:46.840 from now on, I'm taking care of Grandma. Remember when 1:25:46.840 --> 1:25:48.240 I said, Look when I was a year old, I 1:25:48.280 --> 1:25:50.800 was abandoned on her doorstep. When I was seven years old. 1:25:51.080 --> 1:25:53.000 I told her, you take care of me. Now I'll 1:25:53.040 --> 1:25:55.120 take care of you. Then the second she hit the ground, 1:25:55.400 --> 1:25:58.559 I said, I'm done with all of it. Then I started. 1:25:59.120 --> 1:26:02.480 I just started being her full time caregiver, her bodyguard, 1:26:02.600 --> 1:26:04.719 or whatever the hell you want to call it, her whatever, 1:26:04.760 --> 1:26:07.200 and just started hopping around the house. Well, my two 1:26:07.240 --> 1:26:09.599 little brothers are in high school. They all have friends 1:26:09.640 --> 1:26:11.840 that are rappers and shit. They come to me. They 1:26:11.880 --> 1:26:13.680 start bringing all the kids. I start w here, you 1:26:13.720 --> 1:26:16.320 guys are hanging out with gangs in Santa Barbara. They 1:26:16.360 --> 1:26:19.400 start stealing my plaques and shit. So I'm like, look, oh, 1:26:19.479 --> 1:26:21.480 doctor dre Plack, Oh go ahead. 1:26:21.240 --> 1:26:21.599 Take that. 1:26:22.280 --> 1:26:23.519 Just stay the fuck out of the street. 1:26:24.800 --> 1:26:28.639 And I start producing these kids, start doing gang intervention 1:26:28.720 --> 1:26:30.400 what I was doing with Jim and all this stuff 1:26:30.520 --> 1:26:34.559 at home. My friend Wino comes along, rest in Peace 1:26:35.120 --> 1:26:39.720 introduces me to Bams and Skippy, and you know that's 1:26:39.760 --> 1:26:43.439 how it all started. BAM's parents were both incarcerated. He 1:26:43.560 --> 1:26:46.080 starts staying with us. Next thing, you know, I meet 1:26:46.080 --> 1:26:50.000 my best friend. You know what I'm saying, start developing him. Yeah, 1:26:50.080 --> 1:26:51.719 you know what I mean. That's how long it took 1:26:51.760 --> 1:26:55.760 to develop Bams. I left in two thousand and four 1:26:55.840 --> 1:26:59.320 or five something like that. But Bams wasn't a rap, 1:26:59.479 --> 1:26:59.760 just a. 1:26:59.760 --> 1:27:03.120 Rap so four o five And when you leave the station, 1:27:03.360 --> 1:27:07.040 do you also just like mentally check out from like everything, 1:27:07.280 --> 1:27:07.960 just all the music. 1:27:08.160 --> 1:27:11.599 It just became about Grandma. I literally resigned. And that's 1:27:11.640 --> 1:27:14.240 why I like, you know, people dislike me so much. 1:27:14.360 --> 1:27:17.840 You know, is I just I literally told Mariah, I 1:27:17.880 --> 1:27:23.120 put Mariah with Benny Medina and fixed all that stuff. 1:27:23.600 --> 1:27:26.120 Senator to Atlanta and said, bring me back an usher record. 1:27:26.439 --> 1:27:28.360 Have Jermaine just do we belong? And that was we 1:27:28.479 --> 1:27:31.759 Belong together, set her up with Benny Medina and said bye, 1:27:32.240 --> 1:27:35.439 then power one oh six. Obviously you guys are the 1:27:35.520 --> 1:27:37.840 Titanic at this point, I can't even do anything with that. 1:27:38.400 --> 1:27:39.519 Bye, you know. 1:27:39.560 --> 1:27:42.240 And Drey and Snoop, it was just like they were 1:27:42.280 --> 1:27:43.679 already doing what they were doing. 1:27:44.000 --> 1:27:44.160 You know. 1:27:44.200 --> 1:27:46.120 The last thing I did with Dray and Snooper in 1:27:46.200 --> 1:27:48.280 that group is Eminem calls me up and says, do 1:27:48.320 --> 1:27:50.360 you know fifty cent? It's like, no, he goes, I 1:27:50.360 --> 1:27:53.280 need to do a kmart shoppers on Power one oh six, And. 1:27:53.240 --> 1:27:54.200 I'm like, what's that meaning? 1:27:54.240 --> 1:27:56.240 He goes, I need to go on Power one oh 1:27:56.320 --> 1:27:59.720 six and say somebody find me fifty cent. That was 1:27:59.760 --> 1:28:02.920 the last thing that I did, I think in that click, 1:28:03.680 --> 1:28:05.519 you know. And so then I just walked away from 1:28:05.520 --> 1:28:08.240 everything and it became about my grandma. My dad, would 1:28:08.280 --> 1:28:11.240 you know, was still a biker, he was drunk, you know, 1:28:12.200 --> 1:28:15.200 their mom whatever, whatever, you know. But my little brothers 1:28:15.280 --> 1:28:17.040 ended up coming living with me. So I ended up 1:28:17.080 --> 1:28:19.280 raising my little brothers and taking care of my grandma. 1:28:19.479 --> 1:28:22.000 The only thing I cared about the music business is 1:28:22.080 --> 1:28:25.400 when I could use the music business or what I 1:28:25.439 --> 1:28:28.400 had done in the music to help get the kids 1:28:28.439 --> 1:28:29.000 off the street. 1:28:29.520 --> 1:28:30.320 Do you know what I'm saying. 1:28:30.439 --> 1:28:32.479 So if there was a concert like Little rob would 1:28:32.479 --> 1:28:34.280 come through Santa Barbara or something like that, and all 1:28:34.280 --> 1:28:36.400 the kids would get excited that I'd make a phone 1:28:36.400 --> 1:28:38.439 call the fingers and say Hey, could you hook this up? 1:28:38.960 --> 1:28:39.519 You know what I mean? 1:28:39.560 --> 1:28:42.439 Because the kids want to go. Yeah, that was the 1:28:42.479 --> 1:28:43.120 extent of it. 1:28:43.760 --> 1:28:44.439 That's crazy. 1:28:44.680 --> 1:28:47.760 Were you able to parlay your production stuff into like 1:28:47.880 --> 1:28:49.720 pubs situations or no? 1:28:51.120 --> 1:28:56.599 Because every cent that I made during my record time, 1:28:56.680 --> 1:28:59.240 you have to remember, first off, I made it the 1:28:59.280 --> 1:29:01.640 height of my career of power one o six, I 1:29:01.640 --> 1:29:04.680 was making two hundred and fifty grand, maybe three hundred. I 1:29:04.720 --> 1:29:08.640 never took the only money that I ever took was 1:29:08.680 --> 1:29:10.920 to fix glitter, and that was like two hundred and 1:29:10.920 --> 1:29:11.880 fifty you know what I mean. 1:29:11.960 --> 1:29:13.320 So I probably made five hundred. 1:29:13.560 --> 1:29:15.519 But most of the people around me were embezzling and 1:29:15.560 --> 1:29:18.120 doing all kinds of crazy shit anyway, So sure you know, 1:29:18.240 --> 1:29:21.120 I literally nighties are crazy, yeah, you know, but you 1:29:21.160 --> 1:29:23.160 know I had little royalties like mix. 1:29:23.040 --> 1:29:26.200 Your Power Summing I heard was nuts. You don't even know. 1:29:26.400 --> 1:29:28.120 Oh no, I've heard. I heard there was like a 1:29:28.200 --> 1:29:30.400 room full of fucking dude. 1:29:31.680 --> 1:29:32.800 There was all kinds of shit. 1:29:33.240 --> 1:29:35.280 But you know, but you know, you would you go 1:29:35.320 --> 1:29:37.439 to Obviously I went to all of them gap But 1:29:37.479 --> 1:29:38.439 that's the thing about you know. 1:29:38.680 --> 1:29:41.080 The lookers are real thing? Oh hell yeah, yeah, I 1:29:41.120 --> 1:29:42.599 mean it was part of the whole, you know. 1:29:42.680 --> 1:29:44.040 Like I heard if you went to mix some power 1:29:44.040 --> 1:29:46.479 somewhere back in the day, like and they were just 1:29:46.520 --> 1:29:49.040 a room and like everybody was fucking like, yeah, go 1:29:49.080 --> 1:29:50.479 grab you a bitch the l I. 1:29:50.479 --> 1:29:51.720 Know what any of those you know. 1:29:51.760 --> 1:29:54.519 Someone asked me about Puffy the other day, and someone asked, 1:29:54.560 --> 1:29:56.720 you know, did you ever see anything or did you 1:29:56.760 --> 1:29:57.559 ever go to those parts? 1:29:57.680 --> 1:29:59.599 No, it's just not who I am. 1:29:59.720 --> 1:29:59.920 I did. 1:30:00.120 --> 1:30:02.800 I went to work. When the job was done, I 1:30:02.840 --> 1:30:03.320 went home. 1:30:03.880 --> 1:30:04.400 Yeah, I mean. 1:30:04.400 --> 1:30:06.880 And the thing with Puffy too is like I know 1:30:07.000 --> 1:30:09.200 hell of people that have been to ditty parties. It's 1:30:09.240 --> 1:30:11.439 not like just because you went to a diddy party. 1:30:11.640 --> 1:30:13.880 Let me tell you this did He looked out for 1:30:13.920 --> 1:30:15.599 me a lot, you know what I mean? And I'm 1:30:15.600 --> 1:30:18.000 not look what happened with Cassie and all that shit. 1:30:18.040 --> 1:30:21.040 Of course he deserves whatever, you know, whatever, whatever, But 1:30:21.800 --> 1:30:23.840 and his kids don't. By the way, I agree, do 1:30:23.840 --> 1:30:25.880 you know what I'm saying, Like, don't treat the sins 1:30:25.880 --> 1:30:28.240 of your father. I love Quincy. Quincy and I talk 1:30:28.280 --> 1:30:30.160 a lot, you know what I mean. I love his 1:30:30.240 --> 1:30:33.280 son Christians. Another friend of mine, Miles Gaines, works with 1:30:33.280 --> 1:30:34.400 with with Christian a. 1:30:34.360 --> 1:30:35.240 Lot, you know what I mean. 1:30:35.360 --> 1:30:38.040 Like, so you know, I look whatever whatever, and I 1:30:38.080 --> 1:30:38.920 love and. 1:30:38.720 --> 1:30:40.719 Let me just say daughters that are in high school. 1:30:40.720 --> 1:30:42.000 But check this out. 1:30:42.520 --> 1:30:47.559 When my grandma had to have knee surgeries, right, Puffy 1:30:47.560 --> 1:30:48.800 and I were supposed to have a meeting, and I 1:30:48.800 --> 1:30:50.280 said to Puff, I can't go. I got to go 1:30:50.280 --> 1:30:52.680 to Santa Barbara. I gotta go do this thing. You know, 1:30:52.800 --> 1:30:54.960 my grandma's in the hospital, so what's wrong? How her 1:30:55.040 --> 1:30:55.360 needs done? 1:30:55.360 --> 1:30:55.400 No? 1:30:55.680 --> 1:30:57.439 Da, He's like, oh no, no, go ahead, go ahead. 1:30:57.479 --> 1:31:01.719 What hospitals someplace, cottage hospital, you know whatever went dude. 1:31:01.720 --> 1:31:04.519 When I got from LA to Santa Barbara, the whole 1:31:04.520 --> 1:31:07.439 floor was buzzing, and I'm like, what the hell's going on? 1:31:08.200 --> 1:31:11.880 Flowers everywhere and all this stuff, and nurses or two 1:31:11.960 --> 1:31:14.240 nurses are in there like taking care of grandma, and 1:31:14.320 --> 1:31:17.200 Grandma's like smiling and shit, and I'm like, the hell 1:31:17.320 --> 1:31:21.320 just happened? And she's like, Puffy called and I was 1:31:21.400 --> 1:31:25.120 like what she goes? Puffy called the nurses sent me 1:31:25.200 --> 1:31:28.200 flowers and said I needed to be treated very special 1:31:28.280 --> 1:31:32.880 because I'm an important person. That's the kind of shit 1:31:32.920 --> 1:31:35.439 he did, you know what I mean? So this guy 1:31:35.680 --> 1:31:37.680 I don't know, you know what I mean. So what 1:31:37.760 --> 1:31:41.599 I saw, I was mortified because I've never seen that guy, right, 1:31:41.720 --> 1:31:43.960 you know what I mean. So, but I know when 1:31:44.000 --> 1:31:46.400 I wanted to do Puffy and Paradise back in the day, 1:31:46.439 --> 1:31:49.439 which was my first big promotion, I know, he put 1:31:49.439 --> 1:31:51.960 two hundred and fifty grand behind me to do it right, 1:31:52.240 --> 1:31:55.559 you know, or the station, not me, excuse me, you know, 1:31:55.640 --> 1:31:57.760 and paid for the promotion, you know what I mean. 1:31:58.439 --> 1:31:59.960 And that's how I met Benny Medina. 1:32:00.160 --> 1:32:04.280 So fast forward when he left Jennifer Lopez right after 1:32:04.320 --> 1:32:07.960 Glitter with Mariah Carey. I knew him through Will Smith too, 1:32:09.240 --> 1:32:12.320 So I just said, perfect thing to do here is 1:32:12.400 --> 1:32:15.400 put Benny and right together. 1:32:16.680 --> 1:32:17.559 That sh it's crazy. 1:32:17.640 --> 1:32:19.479 And did jay Z's first number one too, put jay 1:32:19.520 --> 1:32:20.959 Z and Riah together for Heartbreaker. 1:32:23.080 --> 1:32:25.240 Come on, bro, we don't play over here. 1:32:26.040 --> 1:32:26.680 What do you? What do you? 1:32:27.080 --> 1:32:30.000 What are your thoughts nowadays when you hear you know, 1:32:30.240 --> 1:32:32.320 LA radio, like, what are your thoughts? Just radio in general? 1:32:32.320 --> 1:32:34.559 Obviously you were a part of an era of radio that. 1:32:34.600 --> 1:32:36.920 Was why do you think I came back so tough? 1:32:38.520 --> 1:32:40.559 I was just gonna just come back and hang out, 1:32:40.640 --> 1:32:42.759 and you know, slowly get back, you know, to figure 1:32:42.760 --> 1:32:44.759 out what I wanted to do. My grandma just died 1:32:44.840 --> 1:32:47.120 two months before that, Rest in peace, angel. My little 1:32:47.160 --> 1:32:51.360 nephew dies overdoses. My dad died the year before. When 1:32:51.400 --> 1:32:54.160 I came back. Two weeks after that, when I from 1:32:54.200 --> 1:32:58.080 getting home, my dog dies, you know, the poodle, Grandma's poodle, 1:32:58.160 --> 1:32:59.439 realizes that she's dead. 1:32:59.680 --> 1:33:02.599 She guys. You know, thank God for bam skipping. 1:33:02.600 --> 1:33:06.160 My family, my friends, Gabe, you know, everybody, his wife, 1:33:06.200 --> 1:33:08.920 Talia and everybody that you know. When I got I 1:33:09.040 --> 1:33:12.240 was a wreck when I got back, right, you know 1:33:12.240 --> 1:33:12.679 what I mean? 1:33:12.800 --> 1:33:16.559 Like, come on, that's my it's granny, you know what 1:33:16.560 --> 1:33:16.880 I mean. 1:33:17.040 --> 1:33:20.760 Like the last five years I spent in Louisiana just 1:33:20.920 --> 1:33:24.160 hur and me in the house, being a full time caregiver. 1:33:24.479 --> 1:33:25.000 That's it. 1:33:25.200 --> 1:33:28.360 We didn't really have internet like that because in rural Louisiana, 1:33:28.360 --> 1:33:30.320 a town of two hundred, it's a cloud in the sky. 1:33:30.360 --> 1:33:32.439 You don't get fucking internet, you don't get direct TV. 1:33:32.960 --> 1:33:34.680 So it's just me and a ninety six year old 1:33:34.720 --> 1:33:37.559 lady just sitting there rapping. But that's my dog, that's 1:33:37.640 --> 1:33:40.240 my grandma, that's the homie. You know what I mean like, 1:33:40.600 --> 1:33:42.840 so we had a blast, we made it the best 1:33:42.840 --> 1:33:44.519 of anything, you know what I mean? 1:33:44.600 --> 1:33:46.679 So I whatever. 1:33:46.760 --> 1:33:48.879 So I get back, I hear all this shit, I'm like, God, 1:33:48.920 --> 1:33:50.439 what the fuck did y'all do? 1:33:51.280 --> 1:33:51.360 Like? 1:33:51.439 --> 1:33:53.680 And I just start tearing off, like what do I 1:33:53.720 --> 1:33:57.040 think of it? I think, dude, the same Rick is 1:33:57.040 --> 1:33:57.479 still in. 1:33:57.520 --> 1:34:01.240 Charge of of power. 1:34:01.479 --> 1:34:03.840 Oh yeah, you don't know who the consultants are? Rick 1:34:03.880 --> 1:34:04.360 and Jimmy. 1:34:04.880 --> 1:34:05.200 Yeah, I know. 1:34:05.280 --> 1:34:06.200 Jimmy was a consultant. 1:34:06.439 --> 1:34:10.760 They ad into what two years right, because. 1:34:10.520 --> 1:34:13.320 No one will zones it now and yeah they're. 1:34:13.360 --> 1:34:14.120 Okay'm gonna shut up. 1:34:14.120 --> 1:34:16.000 I don't want to listen. They want to be negative. 1:34:15.720 --> 1:34:19.320 Their leadership, you know. And I'm real tight with the man. 1:34:19.400 --> 1:34:20.000 That's my dog. 1:34:20.080 --> 1:34:23.799 Look, I love I thought into it from a mixture 1:34:23.880 --> 1:34:24.879 into the music. 1:34:24.760 --> 1:34:27.679 That kills the PD. Now great, Yeah, but they didn't 1:34:27.720 --> 1:34:28.920 have a PD for a while, and it was like, 1:34:28.920 --> 1:34:29.559 why what't you guys? 1:34:29.600 --> 1:34:32.280 Okay, but look at the Hot ninety seven's ratings right 1:34:32.320 --> 1:34:34.120 now and tell me that was a good move. 1:34:34.520 --> 1:34:38.759 Yeah, I am not hip two Hot ninety sevens ratings, 1:34:38.760 --> 1:34:39.719 So I can't tell you. 1:34:39.640 --> 1:34:42.519 Okay, but I'm going to leave it at that. I'm 1:34:42.520 --> 1:34:46.320 just gonna say radio is not programmed correctly. And you 1:34:46.439 --> 1:34:49.479 have to understand the reason why we have not had 1:34:49.520 --> 1:34:53.240 a hit in the fifty one years of hip hop 1:34:53.280 --> 1:34:57.200 or fifty years anniversary of hip hop is because only 1:34:57.280 --> 1:35:01.480 twenty six percent of Americans have in inner city neighborhoods 1:35:01.479 --> 1:35:05.519 and low income areas and rural areas like I came from, have. 1:35:05.600 --> 1:35:07.200 Data plans on their phones. 1:35:08.439 --> 1:35:11.639 Right, So they're not sitting on TikTok, they're not sitting 1:35:11.680 --> 1:35:14.559 on Spotify. They can't afford YouTube and all of those 1:35:14.720 --> 1:35:16.280 because they're at work every day. 1:35:16.680 --> 1:35:17.360 What do they have? 1:35:17.560 --> 1:35:20.200 Ninety six percent of America still listens to the radio. 1:35:20.520 --> 1:35:23.639 Radio is not breaking records, it's automated. And they fired 1:35:23.640 --> 1:35:26.280 all the DJs. The record company has fired all the 1:35:26.400 --> 1:35:29.920 radio promotion people, and radio is programmed like shit. 1:35:30.360 --> 1:35:34.799 I think that the main issue, though, is a revenue 1:35:34.840 --> 1:35:36.519 and radio has fallen off of a cliff. 1:35:36.880 --> 1:35:38.800 Do you know why it's fallen off of a cliff? Well, 1:35:38.800 --> 1:35:39.519 it kind of started. 1:35:39.600 --> 1:35:43.719 How many DJs do you know that's under twenty Well 1:35:43.920 --> 1:35:45.760 in the core demo, how many people you know in 1:35:45.800 --> 1:35:48.759 the court that are programming radio in the core demo 1:35:48.880 --> 1:35:53.160 of any of these radio stations. U A few for 1:35:53.240 --> 1:35:56.880 sure that are in the cord that regionally, not programming regionally, 1:35:57.200 --> 1:36:00.559 that are sitting in the radio station in the demo, 1:36:00.760 --> 1:36:04.960 programming to the audience that will go out in the 1:36:05.000 --> 1:36:07.479 streets and know what that radio station is. 1:36:07.800 --> 1:36:10.240 There's a few, there's but I would say, I would 1:36:10.240 --> 1:36:11.639 say this, I'd see Big Bear. 1:36:11.720 --> 1:36:15.559 Maybe you're not in the demo, but he knows what 1:36:15.600 --> 1:36:16.000 he's doing. 1:36:16.040 --> 1:36:18.120 DJN and dj AO, Oh no, those. 1:36:17.920 --> 1:36:20.720 Guys, those two look, there's probably. 1:36:20.400 --> 1:36:20.800 I think this. 1:36:20.960 --> 1:36:22.360 I think you gotta like I think. 1:36:22.360 --> 1:36:23.960 Rate they're programming regionally. 1:36:24.560 --> 1:36:28.080 Well, they're also programming locally like Amen Handles Real ninety 1:36:28.080 --> 1:36:28.479 two three. 1:36:28.520 --> 1:36:30.559 Oh, I'm not talking about that one, no, no, But 1:36:30.600 --> 1:36:32.799 what I'm saying is what Doc does is fucking amazing. 1:36:32.840 --> 1:36:37.200 What I'm saying is uh, with the revenue in terms 1:36:37.200 --> 1:36:40.920 of like these networks and the and the buys that 1:36:41.000 --> 1:36:44.040 used to happen back in the day. It's just when 1:36:44.120 --> 1:36:47.120 I say, it's not the met like the qumate there anymore. Right, 1:36:47.160 --> 1:36:49.240 So the cube is falling off of a cliff. The 1:36:49.320 --> 1:36:52.639 listenership is falling off of a cliff because you know, listen, 1:36:52.680 --> 1:36:56.640 there's it hasn't evolved. That's why it hasn't evolved. But 1:36:56.720 --> 1:37:00.639 also like the competition is at a high your level, 1:37:00.760 --> 1:37:02.960 because like you said, obviously ninety six percent of people 1:37:03.000 --> 1:37:04.599 still listen to radio, whether they know it or not. 1:37:04.640 --> 1:37:06.200 They might hop an uber, but they might be in 1:37:06.240 --> 1:37:06.679 a cab. 1:37:06.760 --> 1:37:08.320 Look. But at the same. 1:37:08.120 --> 1:37:14.439 Time, you know, like it's very very like you. I 1:37:14.479 --> 1:37:17.080 feel like YouTube is the new radio because it's free. 1:37:17.320 --> 1:37:18.920 Spotify you gotta pay for you, got it? 1:37:19.000 --> 1:37:20.439 But I feel like radio is free. 1:37:20.880 --> 1:37:22.720 I understand that, but radio is like. 1:37:24.240 --> 1:37:27.080 Almost like I'll say this, there's kids in gods are 1:37:27.080 --> 1:37:30.160 popping on TikTok right now, got it? Because they're able 1:37:30.160 --> 1:37:31.480 to document what's happening. 1:37:31.160 --> 1:37:35.840 On their understand most people have access. 1:37:35.560 --> 1:37:36.080 To their phone. 1:37:36.600 --> 1:37:38.840 Is that fair to say? Let me let me put 1:37:38.880 --> 1:37:41.400 it to you like this. I'm not going to give 1:37:41.560 --> 1:37:44.800 them the prescription on this show, but I will tell 1:37:44.840 --> 1:37:46.760 you right now, there is a way to do it. 1:37:46.880 --> 1:37:46.960 No. 1:37:47.080 --> 1:37:54.000 I think that radio unfortunately has become overly simplified. 1:37:54.960 --> 1:37:57.880 Yeah, Astradized is the way to put it. 1:37:57.800 --> 1:38:04.479 As to where there isn't necessarily a one size fits 1:38:04.520 --> 1:38:08.479 all fixed to every radio station, and at times they're 1:38:08.720 --> 1:38:09.880 treated like. 1:38:09.880 --> 1:38:11.760 Well, if we do it here, we do it here, 1:38:11.760 --> 1:38:14.280 we do it here. It's gonna work as opposed to you. 1:38:14.280 --> 1:38:16.559 Remember ninety seven, it was the same thing. 1:38:17.560 --> 1:38:19.960 Oh why ninety seven? I was ten, But I'm just 1:38:20.000 --> 1:38:22.960 saying it was the same thing. It was fragmented like that. 1:38:23.160 --> 1:38:23.439 Yeah, and. 1:38:25.000 --> 1:38:29.800 I do think you know, radio is heading to a 1:38:29.840 --> 1:38:33.439 place where most stations are depreciating assets. So you have 1:38:33.479 --> 1:38:36.080 to figure out ways to try to just increase. Like 1:38:36.120 --> 1:38:38.800 you said, you figured that out when that lady came 1:38:38.840 --> 1:38:40.599 in and said, well, I can't put a dollar figure 1:38:40.640 --> 1:38:43.240 on what you do. And unfortunately, at the end of 1:38:43.280 --> 1:38:46.519 the day, most of these radio stations are corporately owned. 1:38:46.840 --> 1:38:52.200 They are businesses, and the culture aspect, or the edges 1:38:52.240 --> 1:38:57.040 that make it make sense aren't necessarily understood or quantified 1:38:57.600 --> 1:39:01.599 in a dollars and cents spreadshet where it's like, hey, 1:39:01.640 --> 1:39:04.400 well we know if we can cut this and we 1:39:04.439 --> 1:39:07.400 can have this, we can make X amount of money 1:39:07.400 --> 1:39:08.800 and we're profitable. 1:39:08.920 --> 1:39:11.560 I understand what you're saying. So telling you there is 1:39:11.600 --> 1:39:12.240 a way to do. 1:39:12.240 --> 1:39:15.479 It, I'm not saying that there's not. I'm not saying 1:39:15.520 --> 1:39:17.200 that there's not. And again, this is. 1:39:17.280 --> 1:39:20.000 We're talking hip hop radio. There's so many formats around. 1:39:20.080 --> 1:39:23.880 There's AMFN, but there's a there's a look everybody is. 1:39:24.120 --> 1:39:27.040 Like you said when we first sat down there, you 1:39:27.080 --> 1:39:29.760 saw a video of mine where I said, it's absolute, 1:39:29.840 --> 1:39:34.120 it's either red or blue, Republican, Democrat, blood crypt there's 1:39:34.160 --> 1:39:35.320 nothing in the fucking. 1:39:35.040 --> 1:39:37.960 Middle, right, and you're right about black with radio. The 1:39:38.040 --> 1:39:39.400 answer somewhere in the middle. 1:39:39.240 --> 1:39:41.519 Right between tech and radio. 1:39:41.640 --> 1:39:44.559 There is a handshake and there is a way that 1:39:44.640 --> 1:39:49.519 it could happen very easily. Yeah you're asking, I mean literally, 1:39:49.800 --> 1:39:53.920 like I know exactly what to do, and everybody would 1:39:53.960 --> 1:39:54.479 make money. 1:39:54.560 --> 1:39:56.200 But the problem. 1:39:56.000 --> 1:40:00.920 Is is these corporations are attached to the DSPs, and 1:40:01.160 --> 1:40:04.599 the DSPs are putting out a narrative that there is 1:40:04.640 --> 1:40:05.920 no resurrection to radio. 1:40:06.920 --> 1:40:09.840 Yeah, no, DSPs, definitely it is in there. It's in 1:40:09.920 --> 1:40:12.360 DSP's best interest if radio is dead. 1:40:12.680 --> 1:40:15.639 Okay, So two days ago, Jermaine Dupree and I were 1:40:15.800 --> 1:40:19.240 having a discussion on or he was having a discussion 1:40:19.680 --> 1:40:23.080 and Tega shout out, Tega want taga. The mobster posts 1:40:23.160 --> 1:40:27.920 a thing tags me and Jermaine and it says I'd 1:40:27.920 --> 1:40:30.799 like to be broken on radio and immediately gets flagged 1:40:30.800 --> 1:40:31.559 and taken down. 1:40:34.160 --> 1:40:35.680 On Instagram. 1:40:36.640 --> 1:40:37.160 It's weird. 1:40:37.560 --> 1:40:40.559 Yeah, for what I posted on my thing, take a 1:40:40.560 --> 1:40:44.080 look at it sometime. But the narrative of I bet 1:40:44.120 --> 1:40:45.760 you Facebook's going to try to come up with something. 1:40:45.800 --> 1:40:49.880 But whatever, I would say this, like Spotify doesn't want. 1:40:49.720 --> 1:40:50.599 You listening to the radio. 1:40:50.680 --> 1:40:52.880 Let's say that a lot of a lot of those 1:40:52.880 --> 1:40:54.960 platforms do not want you listening to the radio. 1:40:55.000 --> 1:40:57.360 I don't disagree with that because it's against their I mean, 1:40:57.360 --> 1:40:58.559 they want people on their platform. 1:40:58.560 --> 1:41:00.040 Why would I want people listening to the radio. I 1:41:00.160 --> 1:41:03.360 have them listening to my product, and vice versa. 1:41:03.640 --> 1:41:06.440 What I'm telling you is if I'm if I'm iHeartRadio, 1:41:06.560 --> 1:41:08.920 I want you listening to my ship and not listening 1:41:09.000 --> 1:41:13.519 to a playlist on Spotify. And so that's my thing 1:41:13.640 --> 1:41:15.720 is like nowadays, like yo, like at the end of 1:41:15.760 --> 1:41:17.719 the day, like you said, you know, you got you got, 1:41:17.760 --> 1:41:21.320 you got your answer. It's it's just an interesting time 1:41:21.360 --> 1:41:24.640 because we've never had to compete with so much. Like 1:41:24.720 --> 1:41:28.280 as a radio personality, you have to compete with. 1:41:29.880 --> 1:41:32.160 All of this. I totally understand what you know. 1:41:32.200 --> 1:41:36.519 The the bandwidth grab of people's attention is like everyone's 1:41:36.560 --> 1:41:37.639 attention is up for grabs. 1:41:37.760 --> 1:41:39.200 I totally understand what you're saying. 1:41:39.200 --> 1:41:41.479 It's like, well, like I lay down at night and 1:41:41.720 --> 1:41:44.000 I might put Netflix on or play my PS five, 1:41:44.680 --> 1:41:48.160 but my wife is scrolling on TikTok just looking at bullshit, 1:41:48.280 --> 1:41:51.000 you know, and I'm. 1:41:50.880 --> 1:41:55.240 Like, yo, let's watch this movie. It's it's it's just in. 1:41:55.200 --> 1:41:58.160 All forms of entertainment, man, the bandwidth is up for 1:41:58.200 --> 1:42:00.640 grabs more than ever, right, So, like, how do you 1:42:00.720 --> 1:42:01.400 make radios? 1:42:01.479 --> 1:42:04.400 And also there's also a very big hole that could 1:42:04.400 --> 1:42:08.960 be filled. And that's all I'm saying. It might just 1:42:09.040 --> 1:42:09.599 happen soon. 1:42:10.920 --> 1:42:13.120 I look forward to seeing what you got up your sleeve, sir. 1:42:15.920 --> 1:42:17.800 What else are you working on? Obviously you're working with 1:42:17.800 --> 1:42:18.800 with BAMS man. 1:42:18.880 --> 1:42:21.479 I'm just you know what, I've met soulists and left 1:42:21.479 --> 1:42:26.599 the gun Play and OTR, and you know, I've had 1:42:26.600 --> 1:42:28.240 a lot of fun work with them. I have fun 1:42:28.320 --> 1:42:30.600 doing some projects with Poon, I'm having friends with, you know, 1:42:30.720 --> 1:42:31.960 just all kinds of fun stuff. 1:42:32.280 --> 1:42:33.920 So but really my focus is BAMS. 1:42:33.960 --> 1:42:36.840 You know. I enjoy making music. I enjoy doing that kind. 1:42:36.680 --> 1:42:40.880 Of stuff, working on some I'm gonna in October, I'm 1:42:40.920 --> 1:42:44.400 going to be doing a synergy marketing seminar in Los Angeles, 1:42:44.800 --> 1:42:49.080 Michelle S and Power Talent Agencies helping. 1:42:48.800 --> 1:42:49.479 Me put it together. 1:42:49.560 --> 1:42:52.400 But what I've basically done with the Instagram thing and 1:42:52.400 --> 1:42:55.720 giving up the game, I'm going to do with Syracuse 1:42:55.840 --> 1:43:01.439 University and where Michelle teaches. Uh, they have a campus 1:43:01.479 --> 1:43:05.759 here in Los Angeles. I hope that everything goes as planned. 1:43:05.840 --> 1:43:10.920 And Michelle S and myself and Power Talent and kool 1:43:10.920 --> 1:43:11.920 Aid and. 1:43:12.320 --> 1:43:17.120 I just saw you do yesterday. Yeah, we're gonna We're 1:43:17.120 --> 1:43:22.240 gonna do some work. Yeah, that's cool. It's one of 1:43:22.240 --> 1:43:22.880 my best friends. 1:43:23.040 --> 1:43:24.559 First time I ever got paid to do anything in 1:43:24.640 --> 1:43:26.960 radio that wasn't set up a tent was to be 1:43:27.040 --> 1:43:30.160 a board up to throw her show on Board upped 1:43:30.240 --> 1:43:31.120 Pocost Pedal. 1:43:30.920 --> 1:43:34.439 Locals and when you know when it was funny because 1:43:34.439 --> 1:43:37.519 when I when quill Aid first brought Pocost Pedal Locos, 1:43:37.520 --> 1:43:40.800 they said no, And that was one of the first 1:43:40.800 --> 1:43:44.479 specialty shows. I mean, it's very special to me because 1:43:44.479 --> 1:43:46.719 it was a project that I got green lighted. 1:43:47.160 --> 1:43:51.360 Yeah, I think that, I think right now. The another 1:43:51.439 --> 1:43:54.760 thing they told me, there was absolutely to that. I 1:43:54.800 --> 1:43:57.160 told you did that yesterday. I was like, yo, Like 1:44:00.800 --> 1:44:02.320 the Mexican Rapture is hotter than ever. 1:44:02.400 --> 1:44:03.519 Right now, there might be a. 1:44:05.800 --> 1:44:07.360 Missing specialty show. 1:44:08.040 --> 1:44:09.600 It's definitely something missing. 1:44:09.520 --> 1:44:12.360 Yeah for sure. Man, So all right, we'll go follow 1:44:12.640 --> 1:44:15.639 this guy. You know, appreciate some of the stories. 1:44:16.960 --> 1:44:20.960 Didn't mean I know you got some crazy stories, oh crazy. 1:44:20.640 --> 1:44:22.120 Many more? Would you ever write a book or anything 1:44:22.160 --> 1:44:22.320 like that? 1:44:22.360 --> 1:44:24.320 I did write a book. You didn't write by association. 1:44:24.400 --> 1:44:26.200 And you know what's funny is I wrote Guilty by 1:44:26.240 --> 1:44:31.559 association and you know it. It was like twenty twelve, fourteen. 1:44:31.840 --> 1:44:33.519 But as soon as I said I was writing a book, 1:44:33.680 --> 1:44:35.000 you know, they said, oh, it's going to be a 1:44:35.000 --> 1:44:36.840 tell all on my Riah Kerry always going to get 1:44:36.920 --> 1:44:38.599 you know, do write a tell? I was like, bro, 1:44:40.120 --> 1:44:43.800 there's different chapters about the twelve chapters, you know, it's 1:44:43.880 --> 1:44:45.800 not even like that, Like it was just a story 1:44:45.800 --> 1:44:47.840 about a kid from Santa Barbara write a dream that 1:44:47.920 --> 1:44:50.240 made it, you know what I mean. Like, for instance, 1:44:50.280 --> 1:44:53.640 my friend Pharaoh in the juvenile detention centers here in 1:44:53.800 --> 1:44:57.760 Los Angeles during COVID, they gave my book to the 1:44:57.800 --> 1:44:59.680 kids in the juvenile hall and then I went to 1:44:59.800 --> 1:45:02.680 so to talk. I mean, I'm heavily involved in the 1:45:02.760 --> 1:45:05.719 juvenile system, like I mean, I mean, I've been working 1:45:05.720 --> 1:45:09.680 in gang intervention and the systems since Jim Brown, right, 1:45:09.880 --> 1:45:11.880 you know what I mean. And Pharaoh, who happened to 1:45:11.880 --> 1:45:13.920 be an intern for me at Baby Ree when he 1:45:14.000 --> 1:45:16.759 was a kid it you know, now works in the system. 1:45:16.920 --> 1:45:21.439 For people who aren't aware. What was your relationship with 1:45:21.560 --> 1:45:24.680 Mariah for the people who don't know, obviously outside of 1:45:24.680 --> 1:45:25.400 working with her. 1:45:27.240 --> 1:45:32.080 Uh, that's an interesting question. We were. 1:45:35.360 --> 1:45:39.400 Anything that you could say happened, you know, whether it 1:45:39.479 --> 1:45:42.040 be friendship, whether it be working, whether it was dating, 1:45:42.120 --> 1:45:43.240 whatever the fuck it was. 1:45:43.760 --> 1:45:44.559 It all went down. 1:45:44.800 --> 1:45:48.240 Yeah, we were best friends and it turned into something 1:45:48.320 --> 1:45:52.280 really cool that ended up being bullshit. I mean, I 1:45:52.680 --> 1:45:55.080 started around the time of Glitter. I even introduced her 1:45:55.120 --> 1:45:57.280 to eminem and went through all of that, and. 1:45:57.240 --> 1:46:00.000 She essentially went to working with her to get in romance. 1:46:00.680 --> 1:46:03.160 Everything we were in the hall, we were the best 1:46:03.200 --> 1:46:05.840 friends that ended up in a and then we were 1:46:05.880 --> 1:46:08.559 both being attacked from two different sides. And when I 1:46:08.760 --> 1:46:12.639 chose to help her, I went against the system, the 1:46:12.680 --> 1:46:15.960 Sony system to begin with, do you see what I'm saying. 1:46:16.280 --> 1:46:18.640 So that's where a lot of the narrative of some 1:46:18.720 --> 1:46:21.360 of the bullshit started. You know is when I the 1:46:21.360 --> 1:46:24.280 first Okay, let me I'll tell you one Mariah Carey story. 1:46:25.000 --> 1:46:27.439 The first time I went to dinner in New York 1:46:27.479 --> 1:46:30.240 with Mariah Carey. I get a phone call from Steve 1:46:30.320 --> 1:46:33.639 Stout and he was the president of Black music for Sony, 1:46:34.000 --> 1:46:35.400 and he says, what are you doing in New York? 1:46:36.160 --> 1:46:38.040 And I'm like, what are you talking about? Do you 1:46:38.080 --> 1:46:41.000 having dinner with Mariah Carey right now? And I said, what, 1:46:43.280 --> 1:46:44.880 how do you know that I'm in New York? And 1:46:44.920 --> 1:46:46.880 how do you know who I'm having dinner with? He goes, 1:46:46.880 --> 1:46:49.200 come next door, I want you to meet somebody? 1:46:49.840 --> 1:46:50.599 Said who? 1:46:50.760 --> 1:46:53.040 I walk in and Tommy Mottola is sitting there. The 1:46:53.080 --> 1:46:54.760 first thing out of his mouth that says, so you 1:46:54.760 --> 1:46:57.639 know my ex wife? I was like, yeah, he goes, 1:46:57.720 --> 1:47:03.760 you fucking her? That's how that started. And if you 1:47:03.920 --> 1:47:07.439 know me, you know that, like yo, I'm all about 1:47:07.479 --> 1:47:08.160 the underdog. 1:47:08.600 --> 1:47:09.960 I helped the kids in the street. 1:47:10.160 --> 1:47:12.880 If I see somebody you know, first shot, you know, 1:47:12.920 --> 1:47:14.680 I give them advice. I sit there and give up 1:47:14.720 --> 1:47:17.320 free game all day on my Instagram. If I see 1:47:17.360 --> 1:47:19.560 something wrong like that, and especially when it comes to 1:47:19.640 --> 1:47:23.439 a woman and someone that is a kid a woman, 1:47:23.880 --> 1:47:27.920 you know, an unfair advantage which I feel this music 1:47:27.960 --> 1:47:31.200 business is. I sit there and I talk about it. 1:47:31.560 --> 1:47:36.439 And that's how we became friends. And when glitter happened, 1:47:36.760 --> 1:47:38.960 she said, look, I need you to help me fix this. 1:47:39.720 --> 1:47:44.960 So I literally spent the next however long up to 1:47:45.040 --> 1:47:48.360 we belong together, helping her rebuild that career. Now along 1:47:48.439 --> 1:47:52.519 that path, we became best friends. Right, that turned into 1:47:52.560 --> 1:47:56.880 something a little more right. It happens when you spend 1:47:56.960 --> 1:47:58.880 twenty four hours a day and seven days a week 1:47:58.920 --> 1:48:01.120 with a person like I would. If I was in 1:48:01.160 --> 1:48:02.800 New York. I was staying at her house. Then I 1:48:02.880 --> 1:48:04.559 go to hot I walked to hot in ninety seven. 1:48:05.240 --> 1:48:07.559 You know what I'm saying. If she was in La 1:48:07.760 --> 1:48:09.600 she say at the Beverly Hills Hotel, I stay with 1:48:09.640 --> 1:48:11.479 her and go to work at Power when I was six, 1:48:11.960 --> 1:48:13.720 you know what I'm saying. Like it just that's what 1:48:13.800 --> 1:48:14.160 it was. 1:48:14.560 --> 1:48:18.800 What resulted in you guys parting, if you. 1:48:18.760 --> 1:48:24.920 Will, because I said I'm leaving. I'm going home to 1:48:25.040 --> 1:48:29.760 Santa Barbara to take care of my grandmother. Yeah, and 1:48:30.160 --> 1:48:33.280 I don't want to be in this situation anymore. Became 1:48:33.760 --> 1:48:35.800 that was Look, I could not sit there and take 1:48:35.800 --> 1:48:37.400 care of my grandma and also take care of the 1:48:37.479 --> 1:48:41.000 highest maintenance artist in the world, and she could not 1:48:41.160 --> 1:48:41.840 process that. 1:48:43.439 --> 1:48:45.240 And then everything became like, for. 1:48:45.120 --> 1:48:46.880 Instance, when I said I want to write a book, 1:48:46.880 --> 1:48:48.719 I get a lawyer, a letter from her lawyer. 1:48:48.840 --> 1:48:51.559 I'm like, yeah, make sure, yeah yeah, and I'm. 1:48:51.360 --> 1:48:52.040 Like, I put it up. 1:48:52.200 --> 1:48:53.800 I thought it was a joke at first, so I 1:48:53.880 --> 1:48:57.559 made it my MySpace fucking profile picture. And then I 1:48:57.600 --> 1:48:59.479 find out she thinks that I'm going to go spill 1:48:59.560 --> 1:49:02.760 her being means like you obviously didn't know me, bitch, right, 1:49:02.880 --> 1:49:03.439 you know what I mean? 1:49:03.760 --> 1:49:05.160 Sorry, you know what I mean? 1:49:05.280 --> 1:49:09.160 Like you, I'm the best friend you've ever had, Like 1:49:09.240 --> 1:49:12.000 I know what really happened, and I've kept all of you, 1:49:12.240 --> 1:49:14.639 all of these people's secrets, and you're out there talking 1:49:14.680 --> 1:49:15.280 shit about me. 1:49:15.320 --> 1:49:15.519 Bro. 1:49:16.120 --> 1:49:19.040 That's what I'm finding out now, because since I've been back, 1:49:19.080 --> 1:49:19.959 I start hearing. 1:49:19.760 --> 1:49:22.519 All this shit. I'm like, oh, that's the narrative. Oh 1:49:22.560 --> 1:49:23.519 that's what happened. 1:49:24.280 --> 1:49:26.720 Oh okay, Like I ain't like you, so I'm not 1:49:26.720 --> 1:49:28.840 gonna go out there and start spilling shit. But when 1:49:28.840 --> 1:49:30.720 I see you, let's see you try to say that 1:49:30.760 --> 1:49:32.960 to me. You know what I'm saying. Let's see what 1:49:33.000 --> 1:49:36.840 they say when I see you in your face because 1:49:36.880 --> 1:49:38.000 the dog. 1:49:39.320 --> 1:49:40.439 Nah crazy. 1:49:40.960 --> 1:49:43.680 Well listen, man, you've had a I look forward to 1:49:43.800 --> 1:49:45.679 see you obviously have had a legendary run. 1:49:45.920 --> 1:49:48.880 Sorry to get serious, I really but let me say this. 1:49:49.280 --> 1:49:51.400 When I had breakfast with Big Boy when I first 1:49:51.479 --> 1:49:53.479 came back, and I love big You know what I'm saying, 1:49:53.479 --> 1:49:56.920 because great guy, greatest guy on the planet. And when 1:49:56.920 --> 1:49:58.960 I came back, you know, kool Aid is the first 1:49:58.960 --> 1:50:01.360 person I sat down with and I was in an 1:50:01.400 --> 1:50:03.840 emotional director. She said, you just got to keep showing up, 1:50:04.040 --> 1:50:07.599 keep showing up, just go, just work, do something, and 1:50:07.640 --> 1:50:08.759 she got me off the couch. 1:50:09.360 --> 1:50:10.360 I went and saw a. 1:50:10.280 --> 1:50:14.280 Big Boy and Big Boy brought you up, like literally 1:50:14.439 --> 1:50:15.479 two seconds after. 1:50:15.560 --> 1:50:15.960 It was high. 1:50:16.000 --> 1:50:16.840 How you're doing and stuff. 1:50:16.880 --> 1:50:19.800 Your biggest fan is big Boy, big Man and so 1:50:20.160 --> 1:50:20.799 and I love. 1:50:20.680 --> 1:50:24.599 What you're doing. I watch what you're doing, yo, dude, 1:50:24.640 --> 1:50:25.400 you're doing it right. 1:50:25.439 --> 1:50:26.680 Appreciate it, buddy, Thank you. 1:50:26.720 --> 1:50:28.799 And I love the syndication stuff you're doing. 1:50:29.200 --> 1:50:30.400 I love all of it. 1:50:30.800 --> 1:50:32.559 And you have a and from the people that I 1:50:32.640 --> 1:50:34.200 run into, you're doing it right. 1:50:34.320 --> 1:50:35.120 I appreciate it. Man. 1:50:35.439 --> 1:50:36.240 Trying all of. 1:50:36.200 --> 1:50:38.479 These other places and some podcasts and stuff. They have 1:50:38.520 --> 1:50:41.559 the internal stuff whatever whatever. You always keep it clean 1:50:41.560 --> 1:50:44.360 and I appreciate it. What you're doing for hip hop, 1:50:44.520 --> 1:50:45.400 I appreciate well. 1:50:45.400 --> 1:50:47.400 I appreciate you man. Thank you for pulling up and. 1:50:47.720 --> 1:50:49.160 Sharing it, and thank you for what you did for 1:50:49.280 --> 1:50:49.880 my little brother. 1:50:50.120 --> 1:50:53.720 Yeah, because my grandma and BAM's or my grandma and 1:50:53.720 --> 1:50:58.679 Whino and sweet Pea is the little doggie is happy 1:50:58.680 --> 1:51:00.200 as shita. 1:51:00.760 --> 1:51:01.280 Know what I mean. 1:51:02.920 --> 1:51:04.840 Yeah, big bands and big skips. 1:51:04.479 --> 1:51:07.639 We'll look be on the lookout for your summit obviously 1:51:07.800 --> 1:51:10.040 if you're not following this guy with your igs with people, 1:51:10.040 --> 1:51:11.439 because you've you've been giving out a lot of dope 1:51:11.479 --> 1:51:13.240 game on online. 1:51:13.200 --> 1:51:18.599 At the Mizza on Instagram, Uh the Mizza Presents on 1:51:18.600 --> 1:51:20.880 on YouTube and. 1:51:20.640 --> 1:51:23.960 At the Mizza on Twitter or Shade Tristet no idea. 1:51:24.680 --> 1:51:26.559 At some point, you know, when I did it was 1:51:26.600 --> 1:51:28.880 funny when we did what would you Do? That's where 1:51:28.880 --> 1:51:33.840 the split was when we did what would you Do? Uh, 1:51:33.960 --> 1:51:36.720 he did not like that song. He said, I said, 1:51:36.760 --> 1:51:39.040 it's Mariah Carry and Nate Dog. You know, you know, 1:51:39.400 --> 1:51:42.559 when we were talking about another artist and substances and stuff, 1:51:42.600 --> 1:51:44.960 like that. I think at that point in his life, 1:51:45.200 --> 1:51:47.559 you know, there was some stuff going on and he 1:51:47.600 --> 1:51:49.559 said I don't like that song, and I was like, 1:51:49.640 --> 1:51:50.960 he goes, you write it, I'll do it. 1:51:51.120 --> 1:51:53.679 I was like, all right, So I wrote what would 1:51:53.680 --> 1:51:54.000 you do? 1:51:54.320 --> 1:51:54.479 Right? 1:51:54.720 --> 1:51:55.120 Crazy? 1:51:55.200 --> 1:51:56.559 I laid the reference vocal. 1:51:56.680 --> 1:51:58.640 He said, I'll do the third verse, you stay on 1:51:58.680 --> 1:52:00.559 the first verse and whatever. 1:52:00.760 --> 1:52:02.000 So that's me rapping what. 1:52:01.920 --> 1:52:04.400 Would you do? That's fucking crazy and. 1:52:04.479 --> 1:52:08.400 Cruising and well, forget it, crazy man. 1:52:09.840 --> 1:52:11.400 Last question, just random? 1:52:11.439 --> 1:52:14.519 Was there a few records I wrote that nobody knows 1:52:14.560 --> 1:52:16.679 for a lot of artists during that era? 1:52:16.960 --> 1:52:17.679 That's crazy. 1:52:18.640 --> 1:52:22.519 Who's the biggest what if could have? Should have would 1:52:22.520 --> 1:52:23.919 have been artist? In your opinion? 1:52:24.360 --> 1:52:24.880 What do you mean? 1:52:25.200 --> 1:52:27.840 Like, which artist do you feel like had everything that 1:52:27.880 --> 1:52:31.280 it took to be just massive but either got in 1:52:31.320 --> 1:52:33.880 their own way or shit got cut sure or. 1:52:34.160 --> 1:52:35.880 I'd never put someone on blasts like that. 1:52:37.000 --> 1:52:38.760 I'm not about put somebody on blasts, like you know, 1:52:38.800 --> 1:52:40.960 I think to myself, like, you know, I just you know, 1:52:41.120 --> 1:52:44.080 but there's there's artists like in my like not even 1:52:44.120 --> 1:52:45.600 like necess I will I'll take out there, you know 1:52:45.600 --> 1:52:46.880 what I was talking about this, I'll take out the 1:52:46.960 --> 1:52:48.880 narrative of getting in their own way as hard as 1:52:48.920 --> 1:52:49.880 you think should have been bigger. 1:52:49.920 --> 1:52:53.960 Okay, Nate Dog rest in peace because if he had lived, 1:52:54.760 --> 1:52:56.200 none of this ship would be happening. 1:52:56.479 --> 1:52:56.919 Yeah. 1:52:57.360 --> 1:53:00.240 And Andhale, his son is a fucking beast. 1:53:00.439 --> 1:53:04.320 Yeah yeah, Nay, I mean shit, dude, Nige is a beast. 1:53:04.560 --> 1:53:08.960 Yeah, Loson, Nate Dog just changed like what a lot 1:53:08.960 --> 1:53:11.120 of people's radio records would sound like for years. 1:53:11.120 --> 1:53:13.280 And I don't hear it enough. Nate Dog rest in peace. 1:53:13.320 --> 1:53:13.920 And I love you. 1:53:14.160 --> 1:53:15.639 Yeah. Shout out to Dimiss. 1:53:15.680 --> 1:53:19.040 Appreciate you man, Thank you, sir, Yes, sir, Fire, thanks you. 1:53:19.400 --> 1:53:19.920 Boom