WEBVTT - Bloomberg Businessweek Weekend - August 20th, 2021

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<v Speaker 1>This is Bloomberg Business Week Inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business, finance and tech news as it happened Sloomberg

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<v Speaker 1>Business Week with Carol Messier and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hi, everyone, Welcome to the weekend

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<v Speaker 1>edition of Bloomberg Business Week. This week overshadowed by geopolitical

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<v Speaker 1>concerns with the United States withdrawing from Afghanistan, and of

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<v Speaker 1>course Tim the delta variants stoking more fears with COVID

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<v Speaker 1>cases rising present by urging all unvaccinated Americans who are

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<v Speaker 1>eligible to do it now. It's not just those who

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<v Speaker 1>haven't been vaccinated, Carol. The White House also saying that

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<v Speaker 1>booster shots for both people who have received MODERNA and

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<v Speaker 1>VISOR vaccines, they should be taken about eight months after

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<v Speaker 1>one got that second does so well. We are still

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<v Speaker 1>waiting to hear guidance on recipients from the Johnson Johnson shot.

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<v Speaker 1>Expect to start to see people who got those m

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<v Speaker 1>R and A vaccines getting those boosters come September. I'm

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<v Speaker 1>looking at my calendar, marking my calendar. When do I

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<v Speaker 1>got a few more months. I still have a few

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<v Speaker 1>more months, right, but we're all kind of just figuring out,

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<v Speaker 1>all right, when do we get that booster shot. As

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<v Speaker 1>for market's a bit of a mixed bag for retail

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<v Speaker 1>earnings this week retail traders as well, with robin Hood

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<v Speaker 1>disappointing after releasing its first result since going public. If

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<v Speaker 1>you want to know more, just check out the Bloomberg

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<v Speaker 1>terminal and Bloomberg dot Com. Yeah a little hint though,

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<v Speaker 1>strong revenue coming from Crypto, but they be warning of

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<v Speaker 1>seasonality when it comes to trading patterns, so yeah, check

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<v Speaker 1>out the terminal for more on that. Meanwhile, a strong

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<v Speaker 1>second quarter for pet store owner and operator pet Co.

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<v Speaker 1>We're going to talk to the CEO, Ron Coglin, all

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<v Speaker 1>about the numbers and his new colleague in the C suite.

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<v Speaker 1>All right, yep, and just a little hint there, people

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<v Speaker 1>are still buying lots of stuff for their pets. We're

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<v Speaker 1>alsoting kitched up with renowned civil rights activist Laura Murphy

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<v Speaker 1>and her transition from the a C l U to

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<v Speaker 1>navigating the corporate world and how she is helping other

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<v Speaker 1>companies tim track racism at their institutions. Yeah. What she's

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<v Speaker 1>done is she's developed a new audit method to get

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<v Speaker 1>companies to confront their own roles in perpetuating racial disparities.

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<v Speaker 1>We're going to talk about the results at the likes

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<v Speaker 1>of Facebook and Airbnb. Yeah, exactly. She spent a lot

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<v Speaker 1>of time with both companies. All that to come, we

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<v Speaker 1>begin with a look at this week's issue of Bloomberg

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<v Speaker 1>Business Week magazine. The cover story you're gonna hear a

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<v Speaker 1>little bit more later on about it. It's all about

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<v Speaker 1>entry level wages on Wall Street. Big name investment banks

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<v Speaker 1>are doling out unprecedented salaries to help attract new talent,

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<v Speaker 1>but younger workers are demanding more of a work life

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<v Speaker 1>balance and balking one work weeks. Can I tell you

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<v Speaker 1>one of the things I love about this story is

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<v Speaker 1>essentially how the older guys on Wall Street, the former CEOs,

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<v Speaker 1>are like, Uh, this is what it's supposed to be about.

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<v Speaker 1>You put in a lot of time upfront, and then

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<v Speaker 1>you kind of reap the rewards in later years. That's

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<v Speaker 1>just how it works. In fact, one person that Shri

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<v Speaker 1>not Rajan spoke to for this story said, I would

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<v Speaker 1>have paid to get the experience that I got. It

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<v Speaker 1>when personally you're talking about Lloyd blankly. Yeah, I know,

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<v Speaker 1>I am a very important person. I didn't want to

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<v Speaker 1>give too much away, Carol, but it is interesting you

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<v Speaker 1>think about different occupations. If you go to be a doctor, it's,

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<v Speaker 1>you know, so difficult in those early years, right, You're

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<v Speaker 1>you know, on shifts all the time, you're barely getting sleep,

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<v Speaker 1>and then you reap the rewards later. I mean, I

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<v Speaker 1>think that's true for a lot of occupations. I think

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<v Speaker 1>it is too And I think the difference that we're

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<v Speaker 1>seeing right now is the remote work element. And so

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<v Speaker 1>many of these young employees were working remotely and isolated

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<v Speaker 1>for such a long period of time when the deal

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<v Speaker 1>started to come in, and I think that there is

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<v Speaker 1>something to be said about the camaraderie that happens in

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<v Speaker 1>a workplace when people are physically there. Another story that

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<v Speaker 1>you should definitely check out in the magazine get Ready

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<v Speaker 1>for the back attacks backs the companies they take public.

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<v Speaker 1>We know that that has been one of the big trends.

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<v Speaker 1>They're not new, but they really took off again in

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<v Speaker 1>the last year year and a half or so. They're

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<v Speaker 1>already becoming a feeding ground though for short sellers and

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<v Speaker 1>activist shareholders apparently aren't far behind, so says our Scott Devot. Yeah.

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<v Speaker 1>As of July sixteenth, Carol, total short interest in active

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<v Speaker 1>SPACK securities hit more than two point three billion dollars.

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<v Speaker 1>That's up more than threefold from the start of year.

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<v Speaker 1>That's according to data compiled by S three Partners. One

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<v Speaker 1>other element of this is that spacks traditionally and in general,

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<v Speaker 1>have this twenty four month period where they have to

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<v Speaker 1>go and find a company to buy. They have to

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<v Speaker 1>put that money to use that they've raised from investors.

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<v Speaker 1>So as we do get to the twelve eighty four

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<v Speaker 1>month mark out from when these companies and these SPACs

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<v Speaker 1>have raised money, what do the companies then look like

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<v Speaker 1>that they end up going to buy? The clock is

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<v Speaker 1>kind of ticking. So do we see this trend continue

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<v Speaker 1>where investors say, wait a second, I don't think the

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<v Speaker 1>company that you bought is up to snuff. We're going

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<v Speaker 1>to short that position. So that's a good story to

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<v Speaker 1>check out. The other thing is I always like you

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<v Speaker 1>love I know what you're gonna say, Carol. I knew

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<v Speaker 1>you were going to say you love pursuits. I do too,

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<v Speaker 1>you know, it's just fun things that are going on

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<v Speaker 1>our world. We all need, uh, you know, to kind

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<v Speaker 1>of spread out some of our readings. We get kind

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<v Speaker 1>of dragged down in a lot of We'll just say

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<v Speaker 1>we all need to go on a journey on one

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<v Speaker 1>of these ayahuasca trips. This vacation is a real trip.

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<v Speaker 1>That's the cover of pursuits and it's talking about psychedelic

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<v Speaker 1>experiences are beginning to play an integral role at luxury resorts.

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<v Speaker 1>It's not just about massages and body scrums, but it

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<v Speaker 1>is about wellness, yes, and that's I think a really

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<v Speaker 1>important theme here. And they're not the people who do

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<v Speaker 1>these don't necessarily like to call them quote unquote trips, right.

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<v Speaker 1>They want to call them journeys. They want these to

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<v Speaker 1>be guided experiences, and the idea is for it to

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<v Speaker 1>be holistic. And I think we're seeing a lot of

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<v Speaker 1>experimentation with these substances and to what extent they actually

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<v Speaker 1>do make someone feel better. It's all about spiritual healing

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<v Speaker 1>and metaphysical self discovery of guided plant based psychedelic experiences. Uh.

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<v Speaker 1>And they are called we know, trips, but most practitioners

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<v Speaker 1>prefer the term, as you said, journey. You read this

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<v Speaker 1>story I read the story. Yeah, I liked it. Um,

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<v Speaker 1>I liked it a lot. You took a trip, No,

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<v Speaker 1>I did not. I did not, um. But it is

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<v Speaker 1>interesting to see this and regulations change around this. Uh

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<v Speaker 1>and where you can actually legally do this? Hey, and

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<v Speaker 1>one other thing. In Pursuits by Hannah Elliott, she covers

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<v Speaker 1>all things cars for us here at Pursuits, she profiles

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<v Speaker 1>the individual who helps billionaires and manufacturers get their collectibles

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<v Speaker 1>delivered on time. When they're buying some high end cars,

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<v Speaker 1>whether they bought him at auction or what have you,

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<v Speaker 1>she's the person who actually makes the delivery. Yeah, if

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<v Speaker 1>you've got a million dollar Ferrari or perhaps a Boogatti

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<v Speaker 1>and you want to get into it from California to Florida,

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<v Speaker 1>this is the person to call. Yeah, exactly. So be

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<v Speaker 1>sure to check out the new issue of Bloomberg Business

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<v Speaker 1>Week magazine. It's online at Bloomberg dot com, on newsstands

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<v Speaker 1>and on the Bloomberg Terminal. Coming up, a man who

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<v Speaker 1>predicted the need for COVID booster shots months ago is

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<v Speaker 1>now seeing his words come to fruition. We get the

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<v Speaker 1>latest on vaccine durability in the next chapter of this

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<v Speaker 1>pandemic from Access Health International Chair and President Dr William Hasselteam.

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<v Speaker 1>You're listening to Bloomberg Business Week, and this is Bloomberg.

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<v Speaker 1>This is Bloomberg Business Week with Carol Messer and Bloomberg

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<v Speaker 1>Quick Takes. Tim Stenovik from Bloomberg Radio. Back in May,

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<v Speaker 1>our next guest said he expected the need for COVID

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<v Speaker 1>vaccine booster shots despite their high rate of effectiveness against

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<v Speaker 1>the virus. Well now his prediction it's coming true with

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<v Speaker 1>the pandemic still raging. Tim, we know that and variants

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<v Speaker 1>putting more lives at risk, even those who have been inoculated.

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<v Speaker 1>This week, the Biden administration unbuild its plan for vaccine

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<v Speaker 1>boosters starting in September for eligible recipients eight months clear

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<v Speaker 1>of their second dose of the MODERNA or Fiser vaccines.

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<v Speaker 1>My administration of planning for this possibility in this scenario

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<v Speaker 1>for months. We purchased enough vaccine and vaccine supplies so

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<v Speaker 1>that when you're eight month mark comes up, you'll be

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<v Speaker 1>ready to get your vaccination free at booster shot free.

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<v Speaker 1>We have it available now. Dr William has Altine is

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<v Speaker 1>back with us to tell us what's next when it

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<v Speaker 1>comes to fight against COVID nineteen. He also lays out

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<v Speaker 1>a plan to deal with the trauma that we've experienced

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<v Speaker 1>throughout the pandemic. He's got another book out, Carol, and

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<v Speaker 1>it focuses on the effects of what he calls c

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<v Speaker 1>v PTSD. I think it's very clear now, and that's

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<v Speaker 1>why the government has moved to the way it is.

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<v Speaker 1>It's very clear now that to protect against serious illness

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<v Speaker 1>where most people are going to need a booster, they've

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<v Speaker 1>paid that at about eight months. It's probably about right

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<v Speaker 1>for most people. For people who are older, it's probably

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<v Speaker 1>a little shorter than that. Six months will do. And

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<v Speaker 1>so I would stand by my statement that six months

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<v Speaker 1>from my last vaccine, I'm certainly planning to get another booster.

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<v Speaker 1>And I think the government's official recommendation now is every

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<v Speaker 1>adult uh get a booster beginning eight months from the

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<v Speaker 1>last vaccination. This isn't magic. This is kind of like

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<v Speaker 1>the flu. I mean, it isn't new to us. We

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<v Speaker 1>said every year we have to get a new flu vaccine.

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<v Speaker 1>I don't know what's so special about this why people

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<v Speaker 1>are so surprised. And every few years we do have

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<v Speaker 1>to get boosters for for other vaccines as well, I mean,

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<v Speaker 1>you certainly have to do that. I think perhaps the

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<v Speaker 1>question that people would have about this is is it

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<v Speaker 1>specifically related to the Delta variant or is it the

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<v Speaker 1>durability of the vaccine de clients regardless of whether or

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<v Speaker 1>not we're being hit with new variants. You know, that's

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<v Speaker 1>a good question. The answer is yes to both. Delta

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<v Speaker 1>is better at evading the vaccines, but as time goes on,

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<v Speaker 1>the vaccines will wane in effectiveness against all variants, even

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<v Speaker 1>the original ones. So that's to be expected. You know,

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<v Speaker 1>if you go back and look at what I was

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<v Speaker 1>writing a year ago, I was predicting that any vaccine

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<v Speaker 1>that would be developed would be of relatively short duration.

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<v Speaker 1>That's because we have a lot of experience with viruses

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<v Speaker 1>like this, particularly the flu. I think the more people

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<v Speaker 1>start thinking about this is a very dangerous virus like

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<v Speaker 1>the flu, much more like the flu than anything else.

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<v Speaker 1>The better off will be something that has to be observed,

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<v Speaker 1>will come back every year, maybe twice a year. The

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<v Speaker 1>odd thing about this one is coming back in the

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<v Speaker 1>United States in the summer and the winter, and so

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<v Speaker 1>it's a little different in that respect. It's more lethal.

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<v Speaker 1>So we've got to be more careful, but we've probably

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<v Speaker 1>got to keep up with our vaccines every six months

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<v Speaker 1>to every year. That's not terror well, but it's not.

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<v Speaker 1>It's not the best news, but it's not the worst either.

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<v Speaker 1>Vaccines are still only approved under emergencies authorization for people

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<v Speaker 1>over the age of twelve. How do we get past

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<v Speaker 1>this pandemic, especially as kids go back to school, when

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<v Speaker 1>millions of children cannot be vaccinated? We start vaccinating our

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<v Speaker 1>children as soon as possible. How soon can I think

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<v Speaker 1>that's going to I think that once the results are in,

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<v Speaker 1>I'm pretty confident that this vaccine will be safe for children.

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<v Speaker 1>But until you've done the studies, you don't know. I

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<v Speaker 1>know our government is working as fast as possible to

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<v Speaker 1>get those studies done. I hope it's done. Let's say

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<v Speaker 1>by Thanksgiving. I would certainly hope so. And I think

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<v Speaker 1>by that time we'll have um actual approval for the

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<v Speaker 1>MODERNA and the fives are vaccines will have a real approval,

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<v Speaker 1>not just emergency use authorization. Do you think that will

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<v Speaker 1>have approval for or emergency use authorization for twelve to

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<v Speaker 1>ages zero to twelve or does it start with like

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<v Speaker 1>zero but maybe three or two to to twelve. Yes,

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<v Speaker 1>I think that's what we're heading for. I know that

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<v Speaker 1>people are working as hard as they can to get

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<v Speaker 1>that data so they can, if possible, if which proves

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<v Speaker 1>to be safe, to go ahead and do it. And

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<v Speaker 1>my guess is it looks like it will be safe. Well. Look,

0:11:13.559 --> 0:11:15.839
<v Speaker 1>it has been a tough year for many many people,

0:11:16.400 --> 0:11:19.160
<v Speaker 1>not just specifically because of COVID. If they got it,

0:11:19.240 --> 0:11:22.000
<v Speaker 1>or even if they didn't get it, perhaps they've suffered

0:11:22.040 --> 0:11:26.040
<v Speaker 1>from what you describe as uh cv PTSD. You write

0:11:26.040 --> 0:11:28.559
<v Speaker 1>that it encompasses the full effects of all that we've

0:11:28.640 --> 0:11:31.319
<v Speaker 1>endured over the past year and a half, manifested daily

0:11:31.360 --> 0:11:34.679
<v Speaker 1>and rising rates of depression, anxiety, and drug addiction, and

0:11:34.720 --> 0:11:38.520
<v Speaker 1>the ongoing loss of academic opportunities for the young. I

0:11:38.600 --> 0:11:41.840
<v Speaker 1>wonder how we get past this. If you say that

0:11:42.120 --> 0:11:44.160
<v Speaker 1>COVID is going to be endemic like the flu, how

0:11:44.160 --> 0:11:46.640
<v Speaker 1>do we get past COVID PTSD. Well, the first thing

0:11:46.679 --> 0:11:49.880
<v Speaker 1>we have to recognize that it exists both for individuals

0:11:50.520 --> 0:11:53.760
<v Speaker 1>and actually for the whole society. Uh. In addition to

0:11:53.880 --> 0:11:57.520
<v Speaker 1>the normal stresses that we undergo, this has been a

0:11:57.559 --> 0:12:01.200
<v Speaker 1>tremendous economic stress. It's been a stress, the fear of

0:12:01.360 --> 0:12:04.960
<v Speaker 1>getting the disease. There's been a lot of conflicting messages,

0:12:05.960 --> 0:12:12.480
<v Speaker 1>both official conflicting messages and unofficial click conflicting messages. It's

0:12:12.520 --> 0:12:17.719
<v Speaker 1>it's it's like the perfect storm for creating stress and anxiety.

0:12:18.120 --> 0:12:20.520
<v Speaker 1>And if you look at the numbers of people who

0:12:20.600 --> 0:12:29.400
<v Speaker 1>report anxiety, it's close to people who report UH depression,

0:12:29.880 --> 0:12:33.319
<v Speaker 1>much much higher. A lot of young people are feeling

0:12:33.520 --> 0:12:36.200
<v Speaker 1>especially stressed. Now, what can you do about it? As

0:12:36.240 --> 0:12:38.280
<v Speaker 1>they say, the first thing is to recognize it. You know,

0:12:38.720 --> 0:12:44.839
<v Speaker 1>we didn't recognize combat post traumatic stress disorder until we

0:12:45.000 --> 0:12:48.640
<v Speaker 1>called it shell shock or malingering, get all sorts of

0:12:48.760 --> 0:12:51.000
<v Speaker 1>names for it. Once we had a name for it

0:12:51.000 --> 0:12:55.040
<v Speaker 1>and we recognized what it was, we began to develop treatments.

0:12:55.160 --> 0:12:58.719
<v Speaker 1>And there's a very well developed treatment program UH in

0:12:58.840 --> 0:13:03.720
<v Speaker 1>Paradigm for post traumatic stress disorder. The Veterans Administration uses

0:13:03.760 --> 0:13:07.719
<v Speaker 1>it all the time, and it involves counseling, recognition of

0:13:07.800 --> 0:13:12.400
<v Speaker 1>what's happened, and then UH there's sometimes some drugs that help.

0:13:12.880 --> 0:13:16.880
<v Speaker 1>But I would say, for what's happening now, let's take

0:13:16.920 --> 0:13:19.040
<v Speaker 1>to schools. For example, all the kids are going back

0:13:19.080 --> 0:13:21.839
<v Speaker 1>to schools, the teachers are stressed, and they're going to

0:13:21.920 --> 0:13:24.520
<v Speaker 1>be dealing with a lot of stressed children. I think

0:13:24.559 --> 0:13:28.880
<v Speaker 1>we have to support our teachers and our children with

0:13:28.960 --> 0:13:34.480
<v Speaker 1>additional social work and psychiatric social work in our schools

0:13:34.480 --> 0:13:37.800
<v Speaker 1>because that's where we're going to see it first. As

0:13:37.800 --> 0:13:39.439
<v Speaker 1>the children go back to school, they're going to be

0:13:39.600 --> 0:13:43.800
<v Speaker 1>learning problems of the behavioral problems they can manifest themselves

0:13:43.840 --> 0:13:49.120
<v Speaker 1>as people who are totally withdrawn or totally unruly. You

0:13:49.240 --> 0:13:52.200
<v Speaker 1>get both extremes as a result of this, and we're

0:13:52.240 --> 0:13:55.560
<v Speaker 1>gonna have to recognize it as more and more people

0:13:55.600 --> 0:13:58.440
<v Speaker 1>get back to work. I think many big businesses are

0:13:58.440 --> 0:14:02.920
<v Speaker 1>going to have to how up their employees with the

0:14:03.160 --> 0:14:06.240
<v Speaker 1>special counselor, and it's it's going to be really important

0:14:06.280 --> 0:14:08.720
<v Speaker 1>to do that to get over this, both as an

0:14:08.760 --> 0:14:11.800
<v Speaker 1>individual and as a society. That was Dr William Hazl Teen,

0:14:11.880 --> 0:14:14.960
<v Speaker 1>the chairman and President of Access Health International, coming up

0:14:15.000 --> 0:14:17.800
<v Speaker 1>next to survivors of sexual assault, are helping to reverse

0:14:17.840 --> 0:14:21.880
<v Speaker 1>an unpopular policy at Airbnb, why the platform is changing

0:14:21.880 --> 0:14:24.160
<v Speaker 1>its ways, and how a recent business we cover story.

0:14:24.520 --> 0:14:27.400
<v Speaker 1>Tim Definitely I gotta say later, all yeah, when we

0:14:27.400 --> 0:14:29.760
<v Speaker 1>talking about impact journalism, and this was certainly an example

0:14:29.840 --> 0:14:37.440
<v Speaker 1>of that. This is Bloomberg broadcasting from the financial capital

0:14:37.520 --> 0:14:41.320
<v Speaker 1>of the world Bloomberg eleven Frio in New York to Washington,

0:14:41.400 --> 0:14:45.520
<v Speaker 1>d C. Bloomberg to Boston, Bloomberg one O six one

0:14:45.600 --> 0:14:49.080
<v Speaker 1>to San Francisco, Bloomberg nine sixty to the country Sirius

0:14:49.240 --> 0:14:51.840
<v Speaker 1>XM Chado one nine team, and around the globe the

0:14:51.840 --> 0:14:56.120
<v Speaker 1>Bloomberg Business app and Bloomberg Radio dot Com. This is

0:14:56.200 --> 0:15:00.080
<v Speaker 1>Bloomberg Business Week, So several weeks ago, Bloomberg bus As

0:15:00.120 --> 0:15:02.760
<v Speaker 1>Week cover story broke down how the popular rental home

0:15:02.800 --> 0:15:06.640
<v Speaker 1>platform Airbnb makes nightmares go away. The company's ten thousand

0:15:06.760 --> 0:15:10.040
<v Speaker 1>word terms of service agreement has for years included a

0:15:10.040 --> 0:15:13.720
<v Speaker 1>mandatory arbitration clause that prevented victims of violent crimes that

0:15:13.800 --> 0:15:17.120
<v Speaker 1>take place in Airbnb listings from holding the company responsible.

0:15:17.400 --> 0:15:20.280
<v Speaker 1>But that's about to change. Blomber Technology report Olivia Carvel

0:15:20.360 --> 0:15:22.440
<v Speaker 1>has been all over this from the start. Her cover

0:15:22.600 --> 0:15:24.760
<v Speaker 1>story shed light on some of the rare but chilling

0:15:24.800 --> 0:15:27.880
<v Speaker 1>incidents that have taken place on the company's watch, and

0:15:27.960 --> 0:15:31.000
<v Speaker 1>her follow up spotlights a pair of sexual assault survivors

0:15:31.040 --> 0:15:34.480
<v Speaker 1>that are spurring a key policy reversal. These two women

0:15:34.480 --> 0:15:37.600
<v Speaker 1>are incredibly brave. One is Sherry Dooley, She's a fifty

0:15:37.640 --> 0:15:40.600
<v Speaker 1>five year old woman from Portland, Oregon. She's a food

0:15:40.640 --> 0:15:43.960
<v Speaker 1>truck worker and she traveled down to Kalima and Mexico,

0:15:44.400 --> 0:15:47.200
<v Speaker 1>where she sees she was raped by an intruder who

0:15:47.240 --> 0:15:50.120
<v Speaker 1>climbed through a window that wouldn't lock in the Airbnb

0:15:50.240 --> 0:15:54.240
<v Speaker 1>apartment that she had rented. The second woman is Natalie White.

0:15:54.560 --> 0:15:58.040
<v Speaker 1>She's twenty three. She's from Atlantic City in New Jersey,

0:15:58.200 --> 0:16:00.560
<v Speaker 1>and she sees that during his stay and an Airbnb

0:16:00.720 --> 0:16:03.840
<v Speaker 1>property and February of this year, as she was packing

0:16:03.880 --> 0:16:06.920
<v Speaker 1>up her belongings to leave, the host arrived at the

0:16:06.960 --> 0:16:10.600
<v Speaker 1>property and sexually assaulted her. He pinned her down, he

0:16:10.640 --> 0:16:13.080
<v Speaker 1>tried to tear her clothes off as she tried to

0:16:13.080 --> 0:16:17.200
<v Speaker 1>resist him. Both of these women filed lawsuits against Airbnb

0:16:17.320 --> 0:16:19.960
<v Speaker 1>in recent months. And what was their experience though in

0:16:20.080 --> 0:16:23.720
<v Speaker 1>terms of dealing with the company after those assaults. Well,

0:16:23.760 --> 0:16:28.360
<v Speaker 1>the company has a an elite safety team that immediately

0:16:28.560 --> 0:16:32.880
<v Speaker 1>activates to help survivors when things go wrong inside their listings.

0:16:32.920 --> 0:16:35.760
<v Speaker 1>So the company did support both of these women. They

0:16:35.760 --> 0:16:38.920
<v Speaker 1>helped pay for their flights home, they refunded the trips,

0:16:38.960 --> 0:16:43.440
<v Speaker 1>they offered health counseling costs, sounds really great, Yeah it does.

0:16:43.720 --> 0:16:47.560
<v Speaker 1>And then you know, months later after the attack, when

0:16:47.600 --> 0:16:51.000
<v Speaker 1>they're dealing with the PTSD and thinking about what happened

0:16:51.040 --> 0:16:55.320
<v Speaker 1>and questioning Airbnb's role in all this, both women decided

0:16:55.400 --> 0:16:57.880
<v Speaker 1>that they did want to file claims against the company

0:16:57.920 --> 0:17:00.560
<v Speaker 1>for damages. But what is the fine print when you

0:17:00.600 --> 0:17:04.280
<v Speaker 1>agree to stay in an Airbnb about how Airbnb is

0:17:04.320 --> 0:17:07.040
<v Speaker 1>held liable? And that's the crux of this whole story

0:17:07.320 --> 0:17:11.199
<v Speaker 1>is that buried inside the ten thousand word terms of

0:17:11.240 --> 0:17:14.199
<v Speaker 1>service agreement that every user who has ever signed up

0:17:14.200 --> 0:17:17.280
<v Speaker 1>for the platform signed. Look, I've used Airbnb, I'd ever

0:17:17.280 --> 0:17:19.879
<v Speaker 1>read it in click it, and you agree to it,

0:17:20.000 --> 0:17:21.840
<v Speaker 1>so do I. Because you have to rate in order

0:17:21.880 --> 0:17:24.880
<v Speaker 1>to use a service and service exactly. And this isn't

0:17:24.960 --> 0:17:27.239
<v Speaker 1>just an Airbnb thing. It's when you sign up for

0:17:27.280 --> 0:17:30.680
<v Speaker 1>apps online. There's terms of service agreements that you sign.

0:17:30.720 --> 0:17:33.040
<v Speaker 1>The problem is that their forty pages long, and who

0:17:33.080 --> 0:17:35.240
<v Speaker 1>has time to read through them when you just want

0:17:35.240 --> 0:17:38.080
<v Speaker 1>to book a property for a holiday. So you know,

0:17:38.160 --> 0:17:40.879
<v Speaker 1>both of these women signed the terms of service without

0:17:40.880 --> 0:17:44.879
<v Speaker 1>realizing that it comes with a binding arbitration agreement. What

0:17:45.040 --> 0:17:48.680
<v Speaker 1>that means is that if there's any dispute with the company.

0:17:48.720 --> 0:17:52.800
<v Speaker 1>Any problem that arises during a stay, you cannot file

0:17:52.880 --> 0:17:57.160
<v Speaker 1>damages in court. You are forced to arbitrate, and arbitration

0:17:57.320 --> 0:18:01.080
<v Speaker 1>means it's handled behind closed doors. It's not in the courts,

0:18:01.200 --> 0:18:03.920
<v Speaker 1>it is not in the public eye. And to be fair,

0:18:04.040 --> 0:18:08.600
<v Speaker 1>Airbnb in terms of binding arbitration, not the only company,

0:18:08.880 --> 0:18:11.040
<v Speaker 1>certainly in corporate America that does this. We've talked a

0:18:11.040 --> 0:18:14.440
<v Speaker 1>lot about financial community right that that uses this. It's

0:18:14.480 --> 0:18:17.280
<v Speaker 1>kind of a common practice, it seems at a lot

0:18:17.280 --> 0:18:20.600
<v Speaker 1>of companies once you either are employed, there right in

0:18:20.720 --> 0:18:23.960
<v Speaker 1>terms of your your rights going forward. In this case,

0:18:24.000 --> 0:18:27.600
<v Speaker 1>though it sounds like Airbnb because of these women, because

0:18:27.720 --> 0:18:31.760
<v Speaker 1>you're reporting, kind of had a change of thought. Yeah,

0:18:31.800 --> 0:18:34.800
<v Speaker 1>that's right. And mandatory arbitration has been a flash point

0:18:34.880 --> 0:18:37.960
<v Speaker 1>in corporate America. Even since the me to movement. We've

0:18:38.000 --> 0:18:41.960
<v Speaker 1>seen a lot of companies change the arbitration agreements, particularly

0:18:42.000 --> 0:18:45.880
<v Speaker 1>when it comes to sexual assault cases, because advocates say

0:18:46.000 --> 0:18:49.640
<v Speaker 1>that if you're going to push a survivor into arbitration

0:18:49.920 --> 0:18:52.920
<v Speaker 1>and not allow her to access the public court system,

0:18:53.280 --> 0:18:56.800
<v Speaker 1>you are in a way silencing her voice. Olivia. This reporting,

0:18:56.960 --> 0:19:00.440
<v Speaker 1>it's read, it's seen, it's heard far and wide since

0:19:00.480 --> 0:19:02.560
<v Speaker 1>you did that cover story for Bloomberg Business Week a

0:19:02.560 --> 0:19:05.720
<v Speaker 1>few months ago about this elite safety team. I'm wondering

0:19:05.760 --> 0:19:07.960
<v Speaker 1>what you've heard from survivors in the wake of this,

0:19:08.040 --> 0:19:09.920
<v Speaker 1>what you've heard from sources, what you've heard from from

0:19:09.960 --> 0:19:13.000
<v Speaker 1>companies as you continue to report this out. I think

0:19:13.040 --> 0:19:16.560
<v Speaker 1>for companies it's been a wake up call. Um. A

0:19:16.600 --> 0:19:20.119
<v Speaker 1>lot of other organizations and the short short term rental

0:19:20.240 --> 0:19:23.320
<v Speaker 1>space have been following closely to the coverage, and some

0:19:23.400 --> 0:19:27.280
<v Speaker 1>have actually changed their own internal policies. We saw Expedia

0:19:27.400 --> 0:19:31.200
<v Speaker 1>and trip Advisor both update their policies around the key

0:19:31.240 --> 0:19:35.560
<v Speaker 1>exchange process, which is how hosts and guests exchange keys,

0:19:35.880 --> 0:19:38.240
<v Speaker 1>to say that cannot be done in a public place,

0:19:38.359 --> 0:19:41.679
<v Speaker 1>because we reported about a young woman who was raped

0:19:41.840 --> 0:19:44.600
<v Speaker 1>when a man obtained a spear set of keys to

0:19:44.640 --> 0:19:47.280
<v Speaker 1>the airbnb she was staying in. So I think from

0:19:47.280 --> 0:19:50.359
<v Speaker 1>the corporation since they have been, you know, listening and

0:19:50.400 --> 0:19:53.760
<v Speaker 1>reading these stories and doing what they can to try

0:19:53.800 --> 0:19:58.600
<v Speaker 1>and strengthen their safety policies. From the survivor standpoint, I

0:19:58.600 --> 0:20:01.720
<v Speaker 1>think that for a lot of these then it's um

0:20:01.760 --> 0:20:05.240
<v Speaker 1>the feeling like the being heard, and some of them

0:20:05.240 --> 0:20:08.439
<v Speaker 1>felt like the way the company's policies was set up,

0:20:08.520 --> 0:20:13.080
<v Speaker 1>particularly around full st arbitration that it did silence the voice,

0:20:13.200 --> 0:20:15.679
<v Speaker 1>and that was Bloomberg News Technology reporter Olivia Karvill with

0:20:15.680 --> 0:20:18.639
<v Speaker 1>more great reporting on Airbnb and a story that continues

0:20:18.720 --> 0:20:21.879
<v Speaker 1>to evolve thanks in part to her coverage. You're listening

0:20:21.920 --> 0:20:24.520
<v Speaker 1>to Bloomberg Business Week. Up next, we'll talk to the

0:20:24.560 --> 0:20:27.359
<v Speaker 1>former director of the A c l U Legislative Office

0:20:27.359 --> 0:20:30.960
<v Speaker 1>and a former advisor to Airbnb, Laura Murphy. She discusses

0:20:30.960 --> 0:20:33.280
<v Speaker 1>her efforts to get companies to confront their role in

0:20:33.359 --> 0:20:36.840
<v Speaker 1>perpetuating racial disparities. You're listening to Bloomberg Business Week, and

0:20:36.920 --> 0:20:48.040
<v Speaker 1>this is Bloomberg. You're listening to Bloomberg Business Week with

0:20:48.119 --> 0:20:52.720
<v Speaker 1>Carol Messer and Bloomberg Quick Takes. Tim Stinovich from Bloomberg Radio.

0:20:54.040 --> 0:20:56.600
<v Speaker 1>Corporate America has been taking a hard look at itself

0:20:56.600 --> 0:20:59.440
<v Speaker 1>over the last year and will progress in diversifying the

0:20:59.520 --> 0:21:02.400
<v Speaker 1>ranks as been slow. There is a new tool for

0:21:02.440 --> 0:21:05.959
<v Speaker 1>getting companies to confront their role in perpetuating racial disparities.

0:21:06.000 --> 0:21:08.480
<v Speaker 1>Our next guest has spent her decades along career navigating

0:21:08.520 --> 0:21:10.840
<v Speaker 1>politics and policy, but now she's using her talent to

0:21:10.960 --> 0:21:15.760
<v Speaker 1>moderate conflicts between companies and advocates who criticize those companies

0:21:16.160 --> 0:21:19.960
<v Speaker 1>impact on racial and social justice. She's emerged as a

0:21:19.960 --> 0:21:22.639
<v Speaker 1>pioneer of what's been called the corporate civil rights audit.

0:21:22.920 --> 0:21:26.120
<v Speaker 1>Laura Murphy is president of Laura Murphy and Associates, also

0:21:26.160 --> 0:21:29.040
<v Speaker 1>the former director of the Legislative Office at the American

0:21:29.040 --> 0:21:32.000
<v Speaker 1>Civil Liberties Union. Murphy was featured in a story by

0:21:32.040 --> 0:21:34.760
<v Speaker 1>Naomi Nicks in the previous issue of Bloomberg business Week

0:21:35.080 --> 0:21:37.920
<v Speaker 1>that detailed her two year audit of Facebook. And we

0:21:38.000 --> 0:21:41.280
<v Speaker 1>began our conversation by discussing her time with Airbnb, which,

0:21:41.400 --> 0:21:44.399
<v Speaker 1>as you know, we just had that conversation with Olivia carvil. Uh.

0:21:44.480 --> 0:21:47.040
<v Speaker 1>The company just announced plans to allow victims of sexual

0:21:47.040 --> 0:21:51.160
<v Speaker 1>assaults and harassment and its listings to suit the company

0:21:51.240 --> 0:21:55.160
<v Speaker 1>by lifting that longstanding mandatory arbitration clause in its terms

0:21:55.200 --> 0:21:59.480
<v Speaker 1>of service. Well, I think it goes, um. I go

0:21:59.760 --> 0:22:05.879
<v Speaker 1>it goes a long way toward the California Statute UM

0:22:05.920 --> 0:22:11.119
<v Speaker 1>that UM allows women to sue under various circumstances. UM.

0:22:11.240 --> 0:22:15.520
<v Speaker 1>I think it's an outgrowth of a me too movement. UM.

0:22:15.560 --> 0:22:18.280
<v Speaker 1>I know that in talking to civil rights leaders they

0:22:18.280 --> 0:22:24.800
<v Speaker 1>would like UM the mandatory arbitration clauses to be listed

0:22:25.880 --> 0:22:30.560
<v Speaker 1>for race discrimination and other types of claims as well.

0:22:31.080 --> 0:22:35.119
<v Speaker 1>And so, um, it's a start for civil rights leaders,

0:22:35.160 --> 0:22:38.000
<v Speaker 1>but I think, you know, it's a welcome start, but

0:22:38.040 --> 0:22:40.640
<v Speaker 1>I don't think it's going to satisfy all of the critics.

0:22:40.960 --> 0:22:43.120
<v Speaker 1>It's interesting that you say that there was a Bloomberg

0:22:43.119 --> 0:22:46.280
<v Speaker 1>Business Week investigation cover story that talked a lot about

0:22:46.680 --> 0:22:48.960
<v Speaker 1>some of the crimes, violent crimes that have gone on

0:22:49.040 --> 0:22:52.320
<v Speaker 1>and how a lot of people have been prevented from

0:22:52.320 --> 0:22:54.639
<v Speaker 1>talking about it. You know, I want to dig deeper

0:22:54.680 --> 0:22:56.719
<v Speaker 1>and kind of your last thought there. I mean, how

0:22:56.720 --> 0:22:58.920
<v Speaker 1>did we get here in the corporate world of having

0:22:59.400 --> 0:23:02.720
<v Speaker 1>such bad policies on a lot of important issues, especially

0:23:02.720 --> 0:23:06.399
<v Speaker 1>when it comes to civil rights. I just think, um,

0:23:06.440 --> 0:23:11.880
<v Speaker 1>there's a tremendous lack of awareness, and it's not necessarily intentional,

0:23:12.520 --> 0:23:16.159
<v Speaker 1>but I don't think we get um very good education

0:23:16.480 --> 0:23:21.679
<v Speaker 1>generally in UM in civics in terms of rights and

0:23:21.760 --> 0:23:25.919
<v Speaker 1>liberties and what they mean in this country. And I

0:23:26.000 --> 0:23:29.840
<v Speaker 1>also think that, UM, so there's a lack of awareness,

0:23:29.880 --> 0:23:34.159
<v Speaker 1>but I also think it's so commonplace that it doesn't

0:23:34.200 --> 0:23:38.560
<v Speaker 1>stop you from becoming a billionaire. UM not having a

0:23:38.640 --> 0:23:44.240
<v Speaker 1>background and understanding of how policies and practices may exclude

0:23:44.320 --> 0:23:48.000
<v Speaker 1>certain people based on their race, or their religion, or

0:23:48.040 --> 0:23:53.199
<v Speaker 1>their sexual orientation, et cetera. So it's it's just a

0:23:53.280 --> 0:23:56.879
<v Speaker 1>fact of life. It's and and that's why I think

0:23:57.480 --> 0:24:01.040
<v Speaker 1>corporate civil rights audits or knee that because they're just

0:24:01.119 --> 0:24:04.200
<v Speaker 1>too many people in positions of power who aren't aware

0:24:05.160 --> 0:24:08.639
<v Speaker 1>of the laws. And if you ask them, okay, what

0:24:08.760 --> 0:24:13.080
<v Speaker 1>are what are my values? Value treating people equally and

0:24:13.119 --> 0:24:15.919
<v Speaker 1>all of that, people will give the right answers. But

0:24:16.840 --> 0:24:20.320
<v Speaker 1>where the where the rubber meets the road is is

0:24:20.520 --> 0:24:23.600
<v Speaker 1>in the implementation of those values. So I think a

0:24:23.600 --> 0:24:27.320
<v Speaker 1>lot of corporations embrace these values, but they don't test

0:24:27.400 --> 0:24:31.399
<v Speaker 1>their products to make sure that they don't violate the values.

0:24:31.480 --> 0:24:36.120
<v Speaker 1>For example, there's a lot of concern about facial recognition

0:24:36.280 --> 0:24:40.520
<v Speaker 1>software and the fact that it was tested on white

0:24:40.520 --> 0:24:44.600
<v Speaker 1>men and so it really doesn't work on people of

0:24:44.760 --> 0:24:49.560
<v Speaker 1>different races and even there are some gender differences. So

0:24:49.960 --> 0:24:54.000
<v Speaker 1>before these products are released to market, they should be

0:24:54.119 --> 0:24:59.440
<v Speaker 1>tested across a range of characteristics so that people are

0:24:59.480 --> 0:25:03.160
<v Speaker 1>not selling products that that harm people. I mean, such

0:25:03.200 --> 0:25:07.320
<v Speaker 1>a recognition is used by policing, you know, entities, and

0:25:07.400 --> 0:25:11.600
<v Speaker 1>so this, This has dire consequences if it's not right.

0:25:11.880 --> 0:25:15.280
<v Speaker 1>What is a corporate civil rights audit? A corporate civil

0:25:15.400 --> 0:25:21.080
<v Speaker 1>rights audit is an independent analysis of a company's business practices,

0:25:21.880 --> 0:25:28.159
<v Speaker 1>um to identify and correct practices that may have a

0:25:28.200 --> 0:25:33.840
<v Speaker 1>discriminatory effect. And that could be with their customers, with

0:25:33.880 --> 0:25:38.199
<v Speaker 1>their employees, with everything, with everything. It could be the

0:25:38.240 --> 0:25:42.280
<v Speaker 1>products that they sell. Uh, you know, is a is

0:25:42.280 --> 0:25:46.919
<v Speaker 1>a mortgage product you know sold by bank going to

0:25:46.960 --> 0:25:49.800
<v Speaker 1>have a different impact on one community than it has

0:25:49.880 --> 0:25:56.080
<v Speaker 1>on another, an unfair and different impact. Um. So yes,

0:25:56.320 --> 0:26:03.600
<v Speaker 1>it's products, it's personnel, company values, It's an assessment. The

0:26:03.720 --> 0:26:09.840
<v Speaker 1>civil rights audit first assesses how these different um, how

0:26:10.119 --> 0:26:14.400
<v Speaker 1>the different verticals within a company are affecting people, and

0:26:14.440 --> 0:26:18.080
<v Speaker 1>whether or not they're having a discriminatory impact, and whether

0:26:18.200 --> 0:26:21.399
<v Speaker 1>or not there's a remedy for them and what that

0:26:21.480 --> 0:26:25.760
<v Speaker 1>remedy is. Laura, talk to me about your time at Facebook,

0:26:25.800 --> 0:26:28.240
<v Speaker 1>because you spent several years with them. I'm always curious

0:26:28.280 --> 0:26:30.840
<v Speaker 1>when you first go into a company, why do they

0:26:30.880 --> 0:26:35.680
<v Speaker 1>bring you in? And you know, what's the initial conversations

0:26:35.760 --> 0:26:38.680
<v Speaker 1>you have with management that maybe tell you that their

0:26:38.720 --> 0:26:43.840
<v Speaker 1>way off the mark? Well, um, I was brought in

0:26:43.920 --> 0:26:47.720
<v Speaker 1>because I was suggested by civil rights leaders as someone

0:26:47.800 --> 0:26:55.119
<v Speaker 1>who could help Facebook um UH address a multitude of

0:26:55.600 --> 0:26:58.840
<v Speaker 1>concerns that had been voiced over the years by different

0:26:59.160 --> 0:27:05.000
<v Speaker 1>UM civil its organizations and um rout ranging from religious

0:27:05.040 --> 0:27:09.159
<v Speaker 1>groups to lgbt Q groups, to African American groups, to

0:27:09.240 --> 0:27:13.560
<v Speaker 1>people with disabilities, all of that and so UM you know,

0:27:13.680 --> 0:27:18.600
<v Speaker 1>there was there was a growing frustration in the overarching

0:27:18.680 --> 0:27:24.000
<v Speaker 1>civil rights community with Facebook, and UM you know, I

0:27:24.040 --> 0:27:27.600
<v Speaker 1>think a lot of the staff wanted the company to

0:27:27.680 --> 0:27:32.720
<v Speaker 1>address these issues in a much more substantive way. UM.

0:27:32.760 --> 0:27:37.560
<v Speaker 1>I was greeted UM with enthusiasm by many of the

0:27:37.640 --> 0:27:42.080
<v Speaker 1>middle managers who had been fielding these concerns for years,

0:27:42.119 --> 0:27:45.679
<v Speaker 1>and it took some time to get the attention of

0:27:45.840 --> 0:27:51.960
<v Speaker 1>the upper leadership. But once we did get their attention, UM,

0:27:52.040 --> 0:27:55.399
<v Speaker 1>we really got down to business and I started meeting

0:27:55.600 --> 0:28:01.800
<v Speaker 1>with leaders in different verticals and UM you know, people

0:28:01.800 --> 0:28:06.280
<v Speaker 1>who created products, people who were responsible for advertising and marketing,

0:28:06.680 --> 0:28:13.680
<v Speaker 1>people who were responsible for enforcing the community standards. UM.

0:28:13.720 --> 0:28:17.879
<v Speaker 1>It was a multi year, multi pronged product where we

0:28:18.000 --> 0:28:22.639
<v Speaker 1>looked at the impact of these products and policies and

0:28:22.720 --> 0:28:28.399
<v Speaker 1>practices on different constituencies and users. Of Facebook, and we

0:28:28.560 --> 0:28:33.200
<v Speaker 1>found that there were some discrepancies and how people were treated.

0:28:33.800 --> 0:28:41.880
<v Speaker 1>And again, UM, this was a very um consultative process.

0:28:41.920 --> 0:28:48.600
<v Speaker 1>This was not an antagonistic process. This was uh ME saying, Okay,

0:28:48.640 --> 0:28:52.239
<v Speaker 1>you've got the following three allegations. Let's find out if

0:28:52.280 --> 0:28:54.800
<v Speaker 1>they're true. If they're true, what do you want to

0:28:54.840 --> 0:28:59.480
<v Speaker 1>do about them? Um? And because are my recommendations? What

0:28:59.560 --> 0:29:03.480
<v Speaker 1>are your recommendations? And you know, a process of consultation

0:29:04.120 --> 0:29:07.480
<v Speaker 1>to to fix problems. I like to see myself as

0:29:07.520 --> 0:29:13.400
<v Speaker 1>a as a problem solver, not someone who just identifies problems, right,

0:29:14.280 --> 0:29:17.320
<v Speaker 1>which is much more productive. Right Ultimately, and trying to

0:29:17.320 --> 0:29:20.200
<v Speaker 1>figure out how do we get from maybe point A

0:29:20.400 --> 0:29:23.440
<v Speaker 1>to point z. H if you will, hey, tell us

0:29:23.440 --> 0:29:26.640
<v Speaker 1>a little bit about a meeting that you put that

0:29:27.160 --> 0:29:32.840
<v Speaker 1>you helped. I guess the conversation between Facebook executives and

0:29:32.960 --> 0:29:38.280
<v Speaker 1>civil rights groups, Carol. I'm going to answer that question. Um,

0:29:38.360 --> 0:29:41.600
<v Speaker 1>but I want to say something about the process being productive.

0:29:42.120 --> 0:29:45.960
<v Speaker 1>This is a far more productive process than having a

0:29:46.080 --> 0:29:50.960
<v Speaker 1>regulation come down from a federal agency or litigation. Um,

0:29:51.120 --> 0:29:57.160
<v Speaker 1>results happened sooner, You're not in you're not caught in antagonism.

0:29:57.200 --> 0:30:00.360
<v Speaker 1>You know that keeps you warring with each other. Um,

0:30:00.400 --> 0:30:03.520
<v Speaker 1>you're not caught up in the machinations of the legal system.

0:30:03.640 --> 0:30:07.760
<v Speaker 1>So I think this is a preferable process to some

0:30:07.880 --> 0:30:10.480
<v Speaker 1>of the other processes that have been used over the

0:30:10.560 --> 0:30:14.400
<v Speaker 1>years to advance civil rights. Now, I think civil rights

0:30:14.440 --> 0:30:18.240
<v Speaker 1>litigation is important, and lawsuits are important, and regulation are important.

0:30:18.280 --> 0:30:21.600
<v Speaker 1>I'm not saying I'm anti any of that. Actually worked

0:30:21.640 --> 0:30:24.520
<v Speaker 1>for a lot of those laws to come to fruition,

0:30:25.080 --> 0:30:28.960
<v Speaker 1>but I am saying, in terms of really attacking the

0:30:29.040 --> 0:30:32.520
<v Speaker 1>problems with the level of immediacy, this is I think

0:30:32.560 --> 0:30:34.720
<v Speaker 1>this is a good way to go. That's Laura Murphy,

0:30:34.760 --> 0:30:36.680
<v Speaker 1>the president of Laura Murphy and Associate. It's also a

0:30:36.720 --> 0:30:39.080
<v Speaker 1>former director of the A c l U Legislative Office.

0:30:39.320 --> 0:30:42.240
<v Speaker 1>She's also a senior advisor to Airbnb. And that wraps

0:30:42.320 --> 0:30:44.080
<v Speaker 1>up the first hour of the weekend. Addition to Bloomberg

0:30:44.080 --> 0:30:46.560
<v Speaker 1>Business Week from Bloomberg Radio, I'm Karl Masser and Tim

0:30:46.560 --> 0:30:49.320
<v Speaker 1>Stanak coming up in our next hour. Our cover story,

0:30:49.520 --> 0:30:51.719
<v Speaker 1>a wage war is broken out on Wall Street as

0:30:51.800 --> 0:30:54.720
<v Speaker 1>top investment banks vy for the best young talent, but

0:30:54.800 --> 0:30:57.760
<v Speaker 1>in some cases six figure salaries, well they're not enough

0:30:57.840 --> 0:31:00.920
<v Speaker 1>for this next generation of junior bankers who are definitely

0:31:00.960 --> 0:31:03.000
<v Speaker 1>in the driver's seat when it comes to jobs. Right now,

0:31:03.560 --> 0:31:06.720
<v Speaker 1>when you are the best and everyone's falling over each

0:31:06.760 --> 0:31:09.360
<v Speaker 1>other to get ahold of you, you have a bunch

0:31:09.360 --> 0:31:13.040
<v Speaker 1>of options, and finance necessarily isn't the number one choice

0:31:13.080 --> 0:31:15.720
<v Speaker 1>for you. And that is why the banks have to

0:31:15.760 --> 0:31:19.440
<v Speaker 1>do everything in their ability to make sure that talent

0:31:19.560 --> 0:31:22.200
<v Speaker 1>still comes towards the way and not just talent the

0:31:22.240 --> 0:31:25.520
<v Speaker 1>top talent. Let's take a look at the continued acceleration

0:31:25.560 --> 0:31:27.920
<v Speaker 1>the pet care category. We're all buying lots of stuff

0:31:27.920 --> 0:31:30.960
<v Speaker 1>for Fido pet go. Ce Ron Coglin stopping by to

0:31:30.960 --> 0:31:33.440
<v Speaker 1>talk about a strong second quarter for customer growth. We're

0:31:33.440 --> 0:31:35.080
<v Speaker 1>also going to gear up for the return of one

0:31:35.120 --> 0:31:37.800
<v Speaker 1>of the New York City's most star studded comedy events

0:31:37.840 --> 0:31:41.240
<v Speaker 1>with Caroline Hirsch of Carolines on Broadway. Talk about somewhat

0:31:41.280 --> 0:31:44.680
<v Speaker 1>of a return to normalcy. Carol exactly love that and

0:31:44.760 --> 0:31:48.640
<v Speaker 1>preparing your business for everything, especially the unexpected we'll have

0:31:48.760 --> 0:31:58.120
<v Speaker 1>that is well, this is Bloomberg. This is Bloomberg Business

0:31:58.160 --> 0:32:01.360
<v Speaker 1>Week inside from the reporters and editors who bring you

0:32:01.400 --> 0:32:05.760
<v Speaker 1>America's most trusted business magazine, plus global business finance and

0:32:05.800 --> 0:32:09.520
<v Speaker 1>Tech News as it happened, Sloomberg Business Week with Carol

0:32:09.600 --> 0:32:15.000
<v Speaker 1>Messer and Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio. Hi,

0:32:15.080 --> 0:32:17.920
<v Speaker 1>I'm Carol Masser and plenty And in our second hour

0:32:17.920 --> 0:32:20.440
<v Speaker 1>of the weekend edition of Bloomberg Business Week, including the

0:32:20.480 --> 0:32:24.240
<v Speaker 1>CEO of Petco, he talks about his company's eleventh consecutive

0:32:24.280 --> 0:32:27.000
<v Speaker 1>quarter of revenue growth. Also a taste for normalcy for

0:32:27.160 --> 0:32:29.840
<v Speaker 1>those looking for last Carolines on Broadway is preparing for

0:32:29.840 --> 0:32:32.080
<v Speaker 1>the return of the New York City Comedy Festival later

0:32:32.120 --> 0:32:34.200
<v Speaker 1>this year. We're gonna hear from the club's founder and owner,

0:32:34.400 --> 0:32:37.320
<v Speaker 1>Caroline Hirsh first up this hour. This week's cover story

0:32:37.320 --> 0:32:39.400
<v Speaker 1>of Bloomberg Business Week magazine was also one of the

0:32:39.440 --> 0:32:42.200
<v Speaker 1>most read stories on the Bloomberg terminal this week. It's

0:32:42.200 --> 0:32:44.680
<v Speaker 1>about Wall Street breaking out the money cannon in the

0:32:44.800 --> 0:32:47.960
<v Speaker 1>race to bring in junior bankers and apparently six figure

0:32:48.000 --> 0:32:50.560
<v Speaker 1>salaries while they are not always enough for some of

0:32:50.600 --> 0:32:53.400
<v Speaker 1>the newest entrants into the finance world when it means

0:32:53.440 --> 0:32:56.800
<v Speaker 1>one work weeks and a goodbye to the old work

0:32:56.840 --> 0:32:59.400
<v Speaker 1>life balance. Business Week editor Joe Weber and one of

0:32:59.400 --> 0:33:01.920
<v Speaker 1>the stories co writers Bloomberg News finance reporters Tree not

0:33:02.040 --> 0:33:04.920
<v Speaker 1>a Raja and stopping by to breakdown the investment banking

0:33:05.080 --> 0:33:07.000
<v Speaker 1>wage war. Well, let's go back to the start of

0:33:07.000 --> 0:33:08.960
<v Speaker 1>the year when this really became an issue. It was

0:33:09.000 --> 0:33:12.480
<v Speaker 1>the leaked presentation out of Goldman SAX where thirteen first

0:33:12.560 --> 0:33:16.280
<v Speaker 1>year analysts put together this report that detailed the rigors

0:33:16.320 --> 0:33:20.080
<v Speaker 1>of their work life, the hundred hour weeks um endless

0:33:20.480 --> 0:33:25.200
<v Speaker 1>uh day's just working on boring presentations and slide decks

0:33:25.200 --> 0:33:28.040
<v Speaker 1>again and again and again, and always trying to respond

0:33:28.040 --> 0:33:30.400
<v Speaker 1>to the demands of the clients irrespective of the time

0:33:30.440 --> 0:33:34.160
<v Speaker 1>of the day. The outlined a bunch of changes including

0:33:34.200 --> 0:33:37.760
<v Speaker 1>you know, protected weekends, lesser lesser hours in a day.

0:33:38.840 --> 0:33:42.040
<v Speaker 1>Not once did they mention anything about pay. The main

0:33:42.080 --> 0:33:45.080
<v Speaker 1>complaint at the start of the year wasn't less pay. However,

0:33:45.120 --> 0:33:49.000
<v Speaker 1>that seems to be the solution that everyone's gravitated towards

0:33:49.080 --> 0:33:52.440
<v Speaker 1>and crowded around, because that's the easiest thing to change.

0:33:52.680 --> 0:33:55.120
<v Speaker 1>You're in an industry with the banks are always trying

0:33:55.160 --> 0:33:57.800
<v Speaker 1>to please the client. The client comes up with an

0:33:57.800 --> 0:34:00.000
<v Speaker 1>idea and want something at breakfast, you want to make

0:34:00.000 --> 0:34:02.880
<v Speaker 1>show that they get a glittering slide deck by lunch.

0:34:03.280 --> 0:34:05.720
<v Speaker 1>When it is a race to bottom like that, it

0:34:05.840 --> 0:34:09.880
<v Speaker 1>is very hard to change the fundamentals of their work structure.

0:34:10.680 --> 0:34:13.239
<v Speaker 1>So the best option that they have at their disposal,

0:34:13.760 --> 0:34:16.080
<v Speaker 1>there's a lot of money laying around, throw it in

0:34:16.120 --> 0:34:19.640
<v Speaker 1>their direction and hope that they don't complain anymore. And

0:34:19.680 --> 0:34:22.080
<v Speaker 1>as you point out in your pstree, it's basically a

0:34:22.160 --> 0:34:24.920
<v Speaker 1>rounding our for these companies as far as salaries go.

0:34:24.920 --> 0:34:26.880
<v Speaker 1>I want to bring in Joel Webber, editor of Bloomberg

0:34:26.880 --> 0:34:29.759
<v Speaker 1>Business Week. He joined us now on the remote from Massachusetts. Sure,

0:34:30.080 --> 0:34:32.680
<v Speaker 1>as I was reading this piece and hearing from veterans

0:34:32.840 --> 0:34:35.279
<v Speaker 1>in the industry, some big names who are quoted in here,

0:34:35.320 --> 0:34:37.400
<v Speaker 1>I'm thinking to myself, Wait a second, isn't this just

0:34:37.600 --> 0:34:39.719
<v Speaker 1>part of the life that people signed up for. This

0:34:39.760 --> 0:34:43.759
<v Speaker 1>is how history majors indeed become billion dollar dealmakers. Well,

0:34:43.800 --> 0:34:46.520
<v Speaker 1>and that's been one way that the you know, the

0:34:46.719 --> 0:34:49.640
<v Speaker 1>the industry has has thrived. Right. It's sort of this

0:34:50.280 --> 0:34:53.520
<v Speaker 1>gauntlet that junior bankers go through and and then you

0:34:53.560 --> 0:34:54.920
<v Speaker 1>get on the other side, but you know, all the

0:34:55.000 --> 0:34:57.200
<v Speaker 1>ropes and and this is kind of a write of passage,

0:34:57.200 --> 0:35:00.480
<v Speaker 1>and um, yeah, there are some big names in the story.

0:35:00.640 --> 0:35:03.520
<v Speaker 1>John mac lloyd Blank find that that three you know,

0:35:03.719 --> 0:35:05.560
<v Speaker 1>like three does he just calls up whoever he wants

0:35:05.560 --> 0:35:08.520
<v Speaker 1>and gets great quotes from them. Uh. And and you know,

0:35:08.560 --> 0:35:10.319
<v Speaker 1>I think that one of the sentiments there was just

0:35:10.360 --> 0:35:12.760
<v Speaker 1>like boy, times have changed, Like there was a moment

0:35:13.239 --> 0:35:17.040
<v Speaker 1>in time and investment banking not so long ago, um

0:35:17.160 --> 0:35:20.359
<v Speaker 1>where this was viewed as something that you just you know,

0:35:20.520 --> 0:35:22.840
<v Speaker 1>you stomached and did and got to the other side

0:35:22.880 --> 0:35:25.200
<v Speaker 1>and and you know you were thankful that you got

0:35:25.239 --> 0:35:28.279
<v Speaker 1>paid at all. Um. And so I think it does

0:35:28.320 --> 0:35:32.400
<v Speaker 1>speak to sort of uh, this generation. But you know

0:35:32.400 --> 0:35:35.480
<v Speaker 1>it's bigger than that, because these are really smart kids

0:35:35.560 --> 0:35:37.560
<v Speaker 1>and they could have you know, their choice of jobs.

0:35:37.560 --> 0:35:39.800
<v Speaker 1>And I think what three points out in the story

0:35:39.840 --> 0:35:41.600
<v Speaker 1>is that, you know, don't forget like you can go

0:35:41.680 --> 0:35:44.640
<v Speaker 1>work and tech and get paid as much as this.

0:35:44.920 --> 0:35:47.480
<v Speaker 1>So yeah, there's a lot of things these people could

0:35:47.520 --> 0:35:50.320
<v Speaker 1>be doing that's not working on Wall Street and and

0:35:50.440 --> 0:35:53.120
<v Speaker 1>Wall streets. You know, when when Wall Street's got a problem,

0:35:53.440 --> 0:35:55.160
<v Speaker 1>it does what Wall Street does, which is, you know,

0:35:55.200 --> 0:35:57.360
<v Speaker 1>throw money at it. I think that's extremely important what

0:35:57.440 --> 0:36:00.680
<v Speaker 1>you mentioned right there, the big, big, big different trans Yes,

0:36:01.040 --> 0:36:03.239
<v Speaker 1>you know, the perception has been you know what you're

0:36:03.239 --> 0:36:05.120
<v Speaker 1>signing up for. You know this is what your life

0:36:05.160 --> 0:36:07.040
<v Speaker 1>is going to be. But what is the difference between

0:36:07.040 --> 0:36:10.320
<v Speaker 1>the Wall Street of one and the Wall Street of nine.

0:36:11.920 --> 0:36:14.960
<v Speaker 1>There was no tech industry. There was no real internet

0:36:15.000 --> 0:36:18.880
<v Speaker 1>to Facebook or Amazon looking for Facebook, Amazon, Google. So

0:36:18.920 --> 0:36:22.000
<v Speaker 1>no established big name tech players looking for that talent.

0:36:22.320 --> 0:36:25.719
<v Speaker 1>No no potential for great startups that were relying on

0:36:25.719 --> 0:36:28.880
<v Speaker 1>the Internet to suddenly become these multiple in dollar companies.

0:36:28.880 --> 0:36:33.000
<v Speaker 1>So if you are the most talented of your graduating class,

0:36:33.360 --> 0:36:36.279
<v Speaker 1>you would waltz into a job into banking because you

0:36:36.360 --> 0:36:39.600
<v Speaker 1>knew that after a few years of struggle, it was

0:36:39.680 --> 0:36:43.440
<v Speaker 1>a lifestyle of corporate jet setting and lavish pay days,

0:36:44.080 --> 0:36:47.319
<v Speaker 1>it's not the only game in town anymore. When you

0:36:47.480 --> 0:36:50.279
<v Speaker 1>are the best and everyone's falling over each other to

0:36:50.360 --> 0:36:53.200
<v Speaker 1>get ahold of you, you have a bunch of options,

0:36:53.320 --> 0:36:56.600
<v Speaker 1>and finance necessarily isn't the number one choice for you.

0:36:56.920 --> 0:36:59.600
<v Speaker 1>And that is why the banks have to do everything

0:36:59.600 --> 0:37:03.400
<v Speaker 1>in their ability to make sure that talent still comes

0:37:03.440 --> 0:37:06.720
<v Speaker 1>towards their way, and not just talent, the top talent. Okay,

0:37:06.719 --> 0:37:08.960
<v Speaker 1>so so there's top talent, and you got to speak

0:37:09.000 --> 0:37:11.480
<v Speaker 1>to obviously the max of the blank finds of the world.

0:37:12.400 --> 0:37:14.160
<v Speaker 1>Can you tell us about the the other guy that

0:37:14.200 --> 0:37:16.560
<v Speaker 1>you talked to? Yeah, I mean and again, if you

0:37:16.640 --> 0:37:18.640
<v Speaker 1>read the story there is you get the view from

0:37:18.640 --> 0:37:21.440
<v Speaker 1>the top, you get you get the two latest former

0:37:21.560 --> 0:37:25.120
<v Speaker 1>CEOs of Morgan Stanley and Goldman Sachs, arguably the two

0:37:25.400 --> 0:37:29.399
<v Speaker 1>most important investment banking franchises out there. But we also

0:37:29.400 --> 0:37:32.480
<v Speaker 1>spoke to a junior banker who worked at Goldman Sachs

0:37:32.600 --> 0:37:35.799
<v Speaker 1>until the summer of last year and left. What did

0:37:35.880 --> 0:37:39.200
<v Speaker 1>he do to cope with the strains? Put on his headset,

0:37:40.080 --> 0:37:43.640
<v Speaker 1>blasted fake rain noise, went into a bathroom stall in

0:37:43.680 --> 0:37:45.880
<v Speaker 1>the thirty second floor of two hundred West Strade, the

0:37:45.920 --> 0:37:49.600
<v Speaker 1>global headquarters of Goldman Sachs, and took power naps in there.

0:37:49.640 --> 0:37:52.000
<v Speaker 1>These were stories we read in the Michael Lewis book

0:37:52.040 --> 0:37:55.040
<v Speaker 1>Liar Spoker, from years and years and years ago, and

0:37:55.120 --> 0:37:57.080
<v Speaker 1>yet that is still very much the reality. And he

0:37:57.120 --> 0:38:00.680
<v Speaker 1>pointed out, look, there's a lot of negative reperta Ushian Stewart.

0:38:00.880 --> 0:38:03.800
<v Speaker 1>He wishes there were other changes that people would propose,

0:38:04.000 --> 0:38:07.040
<v Speaker 1>but because those changes are not easy, you see the

0:38:07.040 --> 0:38:09.759
<v Speaker 1>pay solution as the one that everyone feels comfortable with,

0:38:09.840 --> 0:38:12.319
<v Speaker 1>even though they're making all the right noises about work

0:38:12.400 --> 0:38:17.600
<v Speaker 1>life balance and being more understanding, reality doesn't necessarily reflect that.

0:38:17.600 --> 0:38:20.600
<v Speaker 1>That was Bloomberg News Senior Finance reporter Srina Rajon he

0:38:20.680 --> 0:38:23.239
<v Speaker 1>co wrote this week's cover story. She joining us with

0:38:23.320 --> 0:38:26.120
<v Speaker 1>the editor of Bloomberg Business Week, Joel Weber. You're listening

0:38:26.120 --> 0:38:28.480
<v Speaker 1>to Bloomberg Business Week. Coming up, some companies that have

0:38:28.520 --> 0:38:31.880
<v Speaker 1>been forging ahead with return to office plans now thinking twice.

0:38:32.320 --> 0:38:34.040
<v Speaker 1>And on the earnings front, it was a big quarter

0:38:34.080 --> 0:38:36.319
<v Speaker 1>for one of North America's biggest pet store chains. We're

0:38:36.320 --> 0:38:39.400
<v Speaker 1>talking about Petco. We'll check in with the company's CEO.

0:38:40.000 --> 0:38:53.120
<v Speaker 1>This is Bloomberg. This is Bloomberg Business Week with Carol

0:38:53.200 --> 0:38:57.400
<v Speaker 1>Masser and Bloomberg Quick Takes Tim Stenovik from Bloomberg Radio.

0:38:58.880 --> 0:39:01.040
<v Speaker 1>So as we continue to navigate the pandemic, him one

0:39:01.040 --> 0:39:03.080
<v Speaker 1>corner of the market that continues to thrive as pet care.

0:39:03.080 --> 0:39:05.360
<v Speaker 1>I have to say, yep, we get bark boxes to

0:39:05.400 --> 0:39:07.600
<v Speaker 1>our house delivered every month, and throughout the pandemic is

0:39:07.600 --> 0:39:10.560
<v Speaker 1>I would walk the street walking my scout. There was

0:39:10.760 --> 0:39:16.280
<v Speaker 1>tons of Chewy and petc and you name it boxes

0:39:16.440 --> 0:39:18.680
<v Speaker 1>on the curve. There's a reason that people aren't really

0:39:18.680 --> 0:39:21.840
<v Speaker 1>called pet owners anymore. Right, they're called pet parents because

0:39:21.840 --> 0:39:24.360
<v Speaker 1>they treat their pets like kids, and that means spending

0:39:24.440 --> 0:39:26.120
<v Speaker 1>more and more money on them. So a little pet

0:39:26.120 --> 0:39:27.800
<v Speaker 1>and baby carriage this morning, I'm just going to put that.

0:39:28.080 --> 0:39:30.719
<v Speaker 1>That's what I'm talking about. Well. Ron Coglin is the

0:39:30.800 --> 0:39:34.240
<v Speaker 1>chief executive officer for Petco, a leading pet specialty retailer.

0:39:34.280 --> 0:39:36.920
<v Speaker 1>He joined us to talk all about his company's pet

0:39:36.960 --> 0:39:40.440
<v Speaker 1>health and wellness ecosystem, the company's most recent earnings report,

0:39:40.680 --> 0:39:43.520
<v Speaker 1>and also what investors should be expecting going forward. If

0:39:43.520 --> 0:39:45.560
<v Speaker 1>you look at our e commerce are e commerce was

0:39:45.640 --> 0:39:49.240
<v Speaker 1>up double digit on top of being up prior quarter.

0:39:49.600 --> 0:39:52.680
<v Speaker 1>Are two year stack honey commerce is up a hundred

0:39:52.760 --> 0:39:56.400
<v Speaker 1>fifty percent, which is just incredible. But you know, the

0:39:56.480 --> 0:40:00.440
<v Speaker 1>real thing was there was all these theories that people

0:40:00.440 --> 0:40:03.239
<v Speaker 1>would shift online during the lockdown because they had to,

0:40:03.400 --> 0:40:06.440
<v Speaker 1>and then they wouldn't come back to stores. And our

0:40:06.480 --> 0:40:09.759
<v Speaker 1>stores were up sevent because people love coming to our

0:40:09.800 --> 0:40:12.520
<v Speaker 1>pet care centers. Are people are great. They get groom,

0:40:12.640 --> 0:40:15.680
<v Speaker 1>they get veterinary care, they get trained there, and it

0:40:15.760 --> 0:40:17.879
<v Speaker 1>was the return to the stores that was the real

0:40:17.960 --> 0:40:22.840
<v Speaker 1>real story. In addition, we also put down another fifteen

0:40:22.960 --> 0:40:25.800
<v Speaker 1>veterinary hospitals, bringing our total to a hundred and fifty

0:40:25.840 --> 0:40:28.160
<v Speaker 1>five hospitals. And wherever we do that, we're seeing a

0:40:28.200 --> 0:40:31.400
<v Speaker 1>fortified point lift on our merchandise sales. So it's a

0:40:31.480 --> 0:40:33.480
<v Speaker 1>good good for us. I was just gonna ask you

0:40:33.520 --> 0:40:35.600
<v Speaker 1>how much of because you guys really have pivoted into

0:40:35.600 --> 0:40:37.239
<v Speaker 1>health and wellness in a big way. And I know

0:40:37.320 --> 0:40:39.400
<v Speaker 1>here at Bloomberg we've done a lot of stories about

0:40:39.400 --> 0:40:41.840
<v Speaker 1>how that is really a growth area for the industry.

0:40:42.000 --> 0:40:45.279
<v Speaker 1>How much of that ultimately is so key to top

0:40:45.280 --> 0:40:48.440
<v Speaker 1>and bottom line metrics. Oh, it's the centerpiece. If you

0:40:48.440 --> 0:40:52.480
<v Speaker 1>look at our portfolio, We've shifted our portfolio to healthier

0:40:52.560 --> 0:40:55.600
<v Speaker 1>products and more premium products by ten points in the

0:40:55.680 --> 0:40:59.480
<v Speaker 1>last three years. Margins better, margins much better in the

0:40:59.520 --> 0:41:01.840
<v Speaker 1>in these and I'll come to frozen fresh because that

0:41:01.960 --> 0:41:04.040
<v Speaker 1>to me is the embodiment from a food standpoint. But

0:41:04.040 --> 0:41:05.600
<v Speaker 1>one of the first decisions I made was to get

0:41:05.680 --> 0:41:08.279
<v Speaker 1>rid of artificial ingredients. Out of all officers, were still

0:41:08.320 --> 0:41:12.080
<v Speaker 1>the only out of we sell no no food, no

0:41:12.239 --> 0:41:14.840
<v Speaker 1>snacks with artificial ingredients. We're still the only retailer to

0:41:14.880 --> 0:41:17.160
<v Speaker 1>do that, major retailer to do that. Then we got

0:41:17.280 --> 0:41:19.840
<v Speaker 1>rid of shock collars last year. So we're dedicated to

0:41:19.880 --> 0:41:23.560
<v Speaker 1>pet wellness, so that helps us. From a food standpoint,

0:41:24.000 --> 0:41:28.040
<v Speaker 1>we're a market maker on fresh frozen, which you know,

0:41:28.239 --> 0:41:32.400
<v Speaker 1>my guy eats yummy, has fish and sweet potatoes. I'd

0:41:32.440 --> 0:41:34.480
<v Speaker 1>have a lot less cholesterolified. Wait, that's what I had

0:41:34.480 --> 0:41:36.319
<v Speaker 1>for dinner last I know, I'm just kidding. That's the

0:41:36.320 --> 0:41:40.040
<v Speaker 1>whole theory that human grade food. And we're the number

0:41:40.080 --> 0:41:43.440
<v Speaker 1>one retailer for for that fresh and fresh frozen space,

0:41:43.560 --> 0:41:46.120
<v Speaker 1>and we're being market makers on that growth in that

0:41:46.160 --> 0:41:49.359
<v Speaker 1>particular part of the market. It's supposed to go from

0:41:49.400 --> 0:41:52.120
<v Speaker 1>one billion to four billion between now and two thousand

0:41:52.120 --> 0:41:55.239
<v Speaker 1>and twenty five. And then you get into vet care right,

0:41:55.400 --> 0:41:58.839
<v Speaker 1>and we're driving affordable vet care because we want more

0:41:58.840 --> 0:42:00.800
<v Speaker 1>pets to get the right care. This is for the

0:42:00.880 --> 0:42:02.920
<v Speaker 1>quarter that ended at the end of July. What can

0:42:02.960 --> 0:42:06.000
<v Speaker 1>you tell us right now about real time data with

0:42:06.080 --> 0:42:09.480
<v Speaker 1>what you're seeing with customer behavior as the delta variant

0:42:09.480 --> 0:42:13.919
<v Speaker 1>continues to spread. Sadly, that is true on a good side.

0:42:13.920 --> 0:42:17.000
<v Speaker 1>From our business standpoint, there you see no impact. I

0:42:17.080 --> 0:42:21.359
<v Speaker 1>have gone and looked for correlations between COVID and COVID penetrations.

0:42:21.400 --> 0:42:24.759
<v Speaker 1>I'll give you a real microcosm of it. I asked

0:42:24.760 --> 0:42:26.800
<v Speaker 1>the team to look at Florida. How is our business

0:42:26.800 --> 0:42:29.640
<v Speaker 1>doing in Florida where the penetration is higher. Florida is

0:42:29.640 --> 0:42:32.759
<v Speaker 1>out performing rest of chain right now, so we're not

0:42:32.880 --> 0:42:36.080
<v Speaker 1>seeing that correlation. And I will tell you our business

0:42:36.640 --> 0:42:40.600
<v Speaker 1>accelerated on a two year camp in the second at

0:42:40.600 --> 0:42:44.080
<v Speaker 1>the end of Q two and it's continued through Q three,

0:42:44.239 --> 0:42:47.200
<v Speaker 1>So it's very strong and we're not seeing The only

0:42:47.520 --> 0:42:50.760
<v Speaker 1>time we got impacted, quite frankly, sadly as a New Yorker,

0:42:50.880 --> 0:42:53.560
<v Speaker 1>was when New York shutdown. Then we got impacted because

0:42:53.560 --> 0:42:57.080
<v Speaker 1>it was pretty much a complete shutdown. Nowhere else, nowhere else.

0:42:57.160 --> 0:43:00.360
<v Speaker 1>Have we found a correlation between our business it's shifts

0:43:00.400 --> 0:43:03.400
<v Speaker 1>to more online, back to the pet care centers, But

0:43:03.480 --> 0:43:07.120
<v Speaker 1>we didn't see a business decline. So are you all

0:43:07.160 --> 0:43:09.480
<v Speaker 1>nervous that if New York starts to kind of roll

0:43:09.560 --> 0:43:11.560
<v Speaker 1>back there, that that would be an impact on your

0:43:11.600 --> 0:43:14.319
<v Speaker 1>business if you had the degree of shutdown. But I

0:43:14.360 --> 0:43:17.160
<v Speaker 1>think at a fifty vacks or whatever New York is

0:43:17.239 --> 0:43:19.560
<v Speaker 1>now would be hard to imagine going back to where

0:43:19.600 --> 0:43:22.040
<v Speaker 1>that was. Why why do you think this is? Why?

0:43:22.120 --> 0:43:24.200
<v Speaker 1>Why do you think we're seeing fewer people travel, We're

0:43:24.200 --> 0:43:26.920
<v Speaker 1>seeing we anticipate we'll see fewer people eat out in

0:43:26.960 --> 0:43:29.600
<v Speaker 1>restaurants as they have to you know, show proof of vaccination.

0:43:29.800 --> 0:43:32.759
<v Speaker 1>Why are they still shopping for their pets? Yeah, in

0:43:32.800 --> 0:43:36.280
<v Speaker 1>person rather than just online. You know. As the reopening started,

0:43:36.400 --> 0:43:40.600
<v Speaker 1>I called our unicorn when people, you know, stayed at

0:43:40.640 --> 0:43:43.960
<v Speaker 1>home and the family. Um, the appreciation for family, which

0:43:43.960 --> 0:43:46.279
<v Speaker 1>was one of the nice things about pandemic is being

0:43:46.280 --> 0:43:48.840
<v Speaker 1>at home with your family, spending more time, and pets

0:43:48.880 --> 0:43:50.680
<v Speaker 1>were central to that, and I think they helped us

0:43:50.680 --> 0:43:53.399
<v Speaker 1>from an emotional stampoint. I really believe that. But then

0:43:53.400 --> 0:43:56.080
<v Speaker 1>when we had reopening, all of a sudden, you're getting leashes,

0:43:56.120 --> 0:43:58.759
<v Speaker 1>you're getting leads. But guess what, you're also going back

0:43:58.800 --> 0:44:01.440
<v Speaker 1>into our pet care centers, and in our pet care centers,

0:44:01.719 --> 0:44:04.399
<v Speaker 1>you're spending more and quite frankly, our margins higher because

0:44:04.400 --> 0:44:06.960
<v Speaker 1>we're not shipping to you. So we're winners on both

0:44:07.000 --> 0:44:11.680
<v Speaker 1>sides of this thing. UM. But I just think that UM,

0:44:11.880 --> 0:44:16.200
<v Speaker 1>pets were so central to human beings making it through

0:44:16.239 --> 0:44:19.520
<v Speaker 1>this pandemic. What about in terms of finding workers? Is

0:44:19.560 --> 0:44:22.560
<v Speaker 1>that a problem? Yeah, it's it's a great question. Um

0:44:22.600 --> 0:44:25.880
<v Speaker 1>So it's absolutely type market. But at the same time,

0:44:25.880 --> 0:44:29.120
<v Speaker 1>we've done a lot of work on our employer value proposition,

0:44:29.160 --> 0:44:31.520
<v Speaker 1>if you will, So we've done a lot of work

0:44:31.520 --> 0:44:33.920
<v Speaker 1>on improving our compensation and benefits. We've done a lot

0:44:33.920 --> 0:44:37.160
<v Speaker 1>of work on our mission. We're the only pet company

0:44:37.160 --> 0:44:39.560
<v Speaker 1>in our space whose mission is improving lives. You think

0:44:39.600 --> 0:44:41.320
<v Speaker 1>all the companies were the only one who has a

0:44:41.320 --> 0:44:44.680
<v Speaker 1>mission improving lives for so for pet lovers who want

0:44:44.680 --> 0:44:47.799
<v Speaker 1>a great work experience, we're unique. I can say that.

0:44:47.840 --> 0:44:50.120
<v Speaker 1>But here's the proof of the putting. Our applications are

0:44:50.239 --> 0:44:53.680
<v Speaker 1>up six since the beginning of the year. Our retention

0:44:53.800 --> 0:44:56.280
<v Speaker 1>is up. We've never had more groomers working for Petco

0:44:56.360 --> 0:44:59.440
<v Speaker 1>than we have today. So yes, it's tight, but we

0:44:59.480 --> 0:45:01.520
<v Speaker 1>feel really good about our ability to navigate. It's been

0:45:01.520 --> 0:45:03.640
<v Speaker 1>a crazy year, to say the least year and a half,

0:45:03.680 --> 0:45:05.279
<v Speaker 1>and a lot of times when we have a leader

0:45:05.320 --> 0:45:08.320
<v Speaker 1>on or CEO on, we ask about leadership lessons because

0:45:08.440 --> 0:45:11.440
<v Speaker 1>we didn't have a playbook about any of this. No. Uh.

0:45:12.880 --> 0:45:15.840
<v Speaker 1>This year has been unique on two fronts. The first

0:45:15.880 --> 0:45:20.200
<v Speaker 1>one is as a leader having to say that the

0:45:20.320 --> 0:45:23.640
<v Speaker 1>health and wellness of my employees is first and foremost,

0:45:23.640 --> 0:45:26.640
<v Speaker 1>and you're making decisions real time that affect their health.

0:45:26.680 --> 0:45:28.200
<v Speaker 1>Are they going to wear masks? Aren't they going to

0:45:28.280 --> 0:45:31.839
<v Speaker 1>wear masks? Last week we put vaccination trucks in our

0:45:31.880 --> 0:45:34.400
<v Speaker 1>distribution centers to get people vaccinated. Are they going to

0:45:34.440 --> 0:45:37.400
<v Speaker 1>take them up or not? And you know, it was

0:45:37.440 --> 0:45:40.640
<v Speaker 1>a real moment of truth for us as a leadership team.

0:45:40.680 --> 0:45:42.400
<v Speaker 1>But I will tell you lots of people like to

0:45:42.400 --> 0:45:45.799
<v Speaker 1>criticize the p firms. Every single decision I made to

0:45:45.840 --> 0:45:49.160
<v Speaker 1>spend money to take care of our people, they supported. Uh.

0:45:49.160 --> 0:45:51.440
<v Speaker 1>And when you make the right decisions for your people,

0:45:51.520 --> 0:45:54.359
<v Speaker 1>guess what happens. Your people are loyal to you. And

0:45:54.400 --> 0:45:58.000
<v Speaker 1>so we talked earlier about our our ability to hire,

0:45:58.360 --> 0:46:00.839
<v Speaker 1>our retention is up and get a buzz in. Your

0:46:00.880 --> 0:46:02.880
<v Speaker 1>type of comedy takes care of people. And it was

0:46:02.920 --> 0:46:06.600
<v Speaker 1>a real lesson. That's Ron Coglin, chief executive officer at Petco.

0:46:06.680 --> 0:46:11.280
<v Speaker 1>Have you yet, No, just stuffed animals for a little goldfish? Nothing?

0:46:11.400 --> 0:46:15.560
<v Speaker 1>Right now? One child is enough? Alright, alright, alright maybe

0:46:15.560 --> 0:46:18.200
<v Speaker 1>in the future, maybe, all right? Coming up. Caroline Hurst,

0:46:18.239 --> 0:46:20.880
<v Speaker 1>founder and owner of the famed Carolines on Broadway, on

0:46:20.920 --> 0:46:23.279
<v Speaker 1>the return of the New York Comedy Festival, Tim, It

0:46:23.360 --> 0:46:25.719
<v Speaker 1>didn't happen last year because of COVID, like so much,

0:46:25.800 --> 0:46:28.160
<v Speaker 1>it was shut down. But it is back little return

0:46:28.239 --> 0:46:31.040
<v Speaker 1>to normalcy, at least in some sense here in the

0:46:31.120 --> 0:46:38.560
<v Speaker 1>city and for the comedy community. This is Bloomberg Broadcasting

0:46:38.680 --> 0:46:42.200
<v Speaker 1>from the financial capital of the world, Bloomberg eleven Frio

0:46:42.520 --> 0:46:46.520
<v Speaker 1>in New York to Washington, d C. Bloomberg to Boston,

0:46:46.600 --> 0:46:50.040
<v Speaker 1>Bloomberg one oh six one to San Francisco, Bloomberg nine

0:46:50.120 --> 0:46:53.160
<v Speaker 1>six to the country Sirius XM Chado one nine team,

0:46:53.280 --> 0:46:56.440
<v Speaker 1>and around the globe the Bloomberg Business app and Bloomberg

0:46:56.520 --> 0:47:01.759
<v Speaker 1>Radio dot Com. This is Bloomberg Business. So Timm, if

0:47:01.760 --> 0:47:03.359
<v Speaker 1>there's one thing we can all use these days, it's

0:47:03.360 --> 0:47:06.319
<v Speaker 1>a good laugh. Yeah later is the best medicine, I think,

0:47:06.400 --> 0:47:08.319
<v Speaker 1>is what they say, such a great cure all. And

0:47:08.760 --> 0:47:10.600
<v Speaker 1>we've actually caught up with someone who knows a lot

0:47:10.680 --> 0:47:13.319
<v Speaker 1>about that. She's the most successful businesswoman in comedy and

0:47:13.320 --> 0:47:15.400
<v Speaker 1>she's ready to bring some good times back to the

0:47:15.440 --> 0:47:17.719
<v Speaker 1>Big Apple. Caroline hersh is who we're talking about. She's

0:47:17.719 --> 0:47:20.280
<v Speaker 1>the founder and owner of Carolines on Broadway. She spoke

0:47:20.280 --> 0:47:22.880
<v Speaker 1>with you, Carol all about the long awaited return of

0:47:22.920 --> 0:47:26.680
<v Speaker 1>the new York Comedy Festival following that pandemic hiatus. Yes,

0:47:26.719 --> 0:47:28.799
<v Speaker 1>we're back, and we're happy to be back after we

0:47:28.840 --> 0:47:32.080
<v Speaker 1>took a break last year and coming back stronger than

0:47:32.280 --> 0:47:35.400
<v Speaker 1>than ever. We announced some of our lineup, which are

0:47:35.440 --> 0:47:39.840
<v Speaker 1>seventeen headliner shows, which then will be followed with over

0:47:40.120 --> 0:47:43.640
<v Speaker 1>you know, two hundred comedians performing in the festival with

0:47:43.680 --> 0:47:46.360
<v Speaker 1>a hundred shows which will be announced later on in September.

0:47:46.560 --> 0:47:48.919
<v Speaker 1>That's a lot really happy, and it's and it's gonna

0:47:48.920 --> 0:47:51.799
<v Speaker 1>be happening in November, correct, a week long, November eighth

0:47:51.880 --> 0:47:56.080
<v Speaker 1>through So it starts Monday night, November eight through Sunday

0:47:56.160 --> 0:47:59.719
<v Speaker 1>night four. And we're really happy and excited and to

0:47:59.760 --> 0:48:03.399
<v Speaker 1>get back into business and to have some more laughs

0:48:03.440 --> 0:48:05.920
<v Speaker 1>in New York City. Oh my god, bring it on. Hey, Caroline,

0:48:06.000 --> 0:48:07.480
<v Speaker 1>let me ask you. Let me just take a step back,

0:48:07.480 --> 0:48:09.920
<v Speaker 1>if I may, the past year for comedians, I mean,

0:48:10.680 --> 0:48:12.640
<v Speaker 1>what has it been like? What have you heard from

0:48:12.680 --> 0:48:16.200
<v Speaker 1>that community about what it's been like. We know that

0:48:16.480 --> 0:48:19.759
<v Speaker 1>the higher profile comics are hosts, you know, who are

0:48:19.760 --> 0:48:21.960
<v Speaker 1>on broadcast, they were able to pivot, but that's not

0:48:22.000 --> 0:48:25.080
<v Speaker 1>always the case for every comedian. No, lots of the

0:48:25.120 --> 0:48:28.760
<v Speaker 1>emerging talent that we deal with. You know, they weren't working,

0:48:28.840 --> 0:48:32.279
<v Speaker 1>but a lot of them, um are now so happy.

0:48:32.120 --> 0:48:34.600
<v Speaker 1>They are related. They're all over the place. I mean

0:48:34.600 --> 0:48:36.800
<v Speaker 1>that we're working in the streets, they work and wherever

0:48:36.840 --> 0:48:39.400
<v Speaker 1>they could be heard. Um, they tried to get a

0:48:39.440 --> 0:48:41.719
<v Speaker 1>job to do that. But now we're everybody's kind of

0:48:41.719 --> 0:48:44.880
<v Speaker 1>back in business. Clubs were allowed to open beginning of April,

0:48:45.400 --> 0:48:49.359
<v Speaker 1>so we're we've been Caroline has been open. Um we've

0:48:49.360 --> 0:48:52.359
<v Speaker 1>had you know, like Michael Chaseman there every Tuesday night

0:48:52.400 --> 0:48:55.000
<v Speaker 1>at the club doing a residency, and you know he

0:48:55.040 --> 0:48:58.000
<v Speaker 1>was telling jokes about you know, during COVID he said,

0:48:58.040 --> 0:49:00.239
<v Speaker 1>I had all of this material pent up to me.

0:49:00.560 --> 0:49:02.080
<v Speaker 1>He said, I get on the subway and I'd just

0:49:02.160 --> 0:49:04.200
<v Speaker 1>be talking to people and you know, telling them jokes

0:49:04.200 --> 0:49:07.040
<v Speaker 1>on the subway, which maybe probably appreciate it. We all

0:49:07.080 --> 0:49:10.240
<v Speaker 1>could use a good laugh, that's no doubt about it. UM,

0:49:10.440 --> 0:49:12.920
<v Speaker 1>tell us to you about remind us what's going on

0:49:12.960 --> 0:49:14.440
<v Speaker 1>in clubs. We've been doing a lot of stories here

0:49:14.480 --> 0:49:18.000
<v Speaker 1>at Bloomberg, certainly as restaurants have opened, as venues have

0:49:18.080 --> 0:49:20.600
<v Speaker 1>opened that yes you can come in, but you've got

0:49:20.600 --> 0:49:23.560
<v Speaker 1>to be vaccinated. And people are checking, so that will

0:49:23.600 --> 0:49:26.399
<v Speaker 1>go into effect. I believe in September that get goes.

0:49:26.480 --> 0:49:30.040
<v Speaker 1>We're doing vaccinated shows, so we're we're protecting the public.

0:49:30.120 --> 0:49:33.440
<v Speaker 1>We want to protect our staff um, and we are

0:49:33.840 --> 0:49:36.319
<v Speaker 1>that we're starting now all vaccinated shows and that's just

0:49:36.400 --> 0:49:39.640
<v Speaker 1>will be Look. Look, the clubs and the small venues

0:49:39.680 --> 0:49:42.759
<v Speaker 1>around the United States really suffered, they were shut down,

0:49:42.800 --> 0:49:46.000
<v Speaker 1>they were mandated to close. And this year during the festival,

0:49:46.280 --> 0:49:48.720
<v Speaker 1>we really want to highlight a lot of the smaller

0:49:48.760 --> 0:49:51.040
<v Speaker 1>clubs around the city. So we're going out of all

0:49:51.120 --> 0:49:54.600
<v Speaker 1>way to make sure that everybody participates this year on

0:49:54.680 --> 0:49:56.400
<v Speaker 1>the festival. So who's going to be there? Can you

0:49:56.400 --> 0:49:58.239
<v Speaker 1>tell us about some of the headliners? Oh, some of

0:49:58.239 --> 0:50:03.040
<v Speaker 1>the headliners well, Kim Dylan, Michelle Wolf, Nor McDonald, Ronny Chang,

0:50:03.520 --> 0:50:06.960
<v Speaker 1>Mark Marin, Brian Reagan, Gary Goldman, Bill Marra will be back,

0:50:07.120 --> 0:50:10.440
<v Speaker 1>Michelle Batteau, Andrew Santino is a new face for us.

0:50:11.000 --> 0:50:14.280
<v Speaker 1>So we have lots and lots of great talent um

0:50:14.280 --> 0:50:17.640
<v Speaker 1>appearing at you know everywhere from Town Hall to the

0:50:17.640 --> 0:50:20.959
<v Speaker 1>theater at Madison Square Garden. And we're also this year

0:50:21.280 --> 0:50:25.200
<v Speaker 1>we're doing something with City Bank City Presents Comedy included

0:50:26.120 --> 0:50:28.920
<v Speaker 1>and we're doing this to bring attention to hear diverse

0:50:29.040 --> 0:50:32.279
<v Speaker 1>voices in the industry, in the comedy industry. So we'll

0:50:32.280 --> 0:50:34.960
<v Speaker 1>have a two day panels going on in Carolines all

0:50:35.000 --> 0:50:37.640
<v Speaker 1>about what's going on in the business. Well, and I

0:50:37.680 --> 0:50:40.520
<v Speaker 1>do think about we've had so many different conversations with

0:50:40.640 --> 0:50:43.640
<v Speaker 1>leaders and heads of companies that it's hard not to

0:50:44.040 --> 0:50:47.360
<v Speaker 1>you know, there's no going back to quote unquote normal. You.

0:50:47.360 --> 0:50:49.279
<v Speaker 1>You know, we've been changed by the pandemic, We've been

0:50:49.360 --> 0:50:52.719
<v Speaker 1>changed by George Floyd, We've been changed by so much. Um,

0:50:52.880 --> 0:50:55.839
<v Speaker 1>comedy always feels that interesting spot that for a while

0:50:55.880 --> 0:50:58.520
<v Speaker 1>we can't talk about things, and then we can. I

0:50:58.520 --> 0:51:01.400
<v Speaker 1>think about after nine eleven it was really quiet and

0:51:01.400 --> 0:51:04.440
<v Speaker 1>then we needed humor to come back to help us

0:51:04.440 --> 0:51:07.040
<v Speaker 1>all find our way back. So how has the past

0:51:07.120 --> 0:51:09.360
<v Speaker 1>year and a half on so many different levels, I

0:51:09.400 --> 0:51:13.600
<v Speaker 1>mean and tough things like COVID, like George Floyd, like

0:51:13.680 --> 0:51:18.400
<v Speaker 1>inequities like diversity and inclusions, so many different issues. How

0:51:18.520 --> 0:51:21.319
<v Speaker 1>has that been incorporated into the festival that's coming up

0:51:21.320 --> 0:51:24.160
<v Speaker 1>in November. Well, we like, like I I said to you,

0:51:24.160 --> 0:51:27.360
<v Speaker 1>we're doing this two day event with City Presents, Comedy

0:51:27.400 --> 0:51:31.719
<v Speaker 1>Included and We'll have panel discussions, special performances. We'll hear

0:51:31.760 --> 0:51:35.360
<v Speaker 1>from industry leaders about, you know, bringing attention to to

0:51:35.560 --> 0:51:38.840
<v Speaker 1>hearing everybody's voice in comedy, which you know, comedy is

0:51:38.880 --> 0:51:41.880
<v Speaker 1>really pretty diverse, I have to say that, and Carolines

0:51:41.920 --> 0:51:44.760
<v Speaker 1>has always been on top of that. Whether it be female,

0:51:44.800 --> 0:51:49.960
<v Speaker 1>whether it be you know, um, gay comedy, whatever it was,

0:51:50.120 --> 0:51:52.759
<v Speaker 1>it was urban comedy with women. I tried to I

0:51:52.800 --> 0:51:56.040
<v Speaker 1>really tried to highlight all this early early on. So

0:51:56.080 --> 0:51:58.120
<v Speaker 1>we're going to do our best to even make it better.

0:51:58.320 --> 0:52:01.200
<v Speaker 1>That's Caroline Hurst, the founder and owner of Carolines on Broadway.

0:52:01.320 --> 0:52:03.799
<v Speaker 1>You're listening to Bloomberg Business Week coming up. Wouldn't it

0:52:03.840 --> 0:52:06.359
<v Speaker 1>be nice if your business was future proof? Did you see?

0:52:06.360 --> 0:52:07.759
<v Speaker 1>I was channeling a little bit of the beach boy

0:52:07.840 --> 0:52:10.879
<v Speaker 1>I did, and that's so well. I guess our next guest, though,

0:52:10.880 --> 0:52:12.600
<v Speaker 1>has a plan for you to ensure you're ready to

0:52:12.600 --> 0:52:15.080
<v Speaker 1>meet the challenges of an ever changing market. We're gonna

0:52:15.080 --> 0:52:17.800
<v Speaker 1>wrap up our show with Jonathan Brill, the former global

0:52:17.840 --> 0:52:20.319
<v Speaker 1>futurist at Hewlett Packard. He's gonna explain how to ride

0:52:20.320 --> 0:52:23.799
<v Speaker 1>the next what he calls rogue wave to success. Looking

0:52:23.880 --> 0:52:35.279
<v Speaker 1>forward to that, this is Bloomberg. You're listening to Bloomberg

0:52:35.320 --> 0:52:38.919
<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes Tim

0:52:39.000 --> 0:52:44.080
<v Speaker 1>Stinovik from Bloomberg Radio. So, over the last seventeen months, yeah,

0:52:44.160 --> 0:52:46.759
<v Speaker 1>we've seen some businesses thrive, others have been unable to

0:52:46.800 --> 0:52:49.200
<v Speaker 1>adapt to evolving market conditions, or at least not do

0:52:49.280 --> 0:52:51.719
<v Speaker 1>it fast enough. And our next guest has a playbook

0:52:51.719 --> 0:52:53.880
<v Speaker 1>to help you prepare your business for what he calls

0:52:54.200 --> 0:52:57.040
<v Speaker 1>the undercurrents of radical systemic change. I feel like we

0:52:57.080 --> 0:52:59.239
<v Speaker 1>need a dune dune done. I think we do too,

0:52:59.239 --> 0:53:01.080
<v Speaker 1>But you just did it, so we're set. He's the

0:53:01.120 --> 0:53:03.800
<v Speaker 1>former global futurist at Hewlett Packard. He's also the author

0:53:03.880 --> 0:53:06.920
<v Speaker 1>of Rogue Waves future Proof Your Business to Survive and

0:53:06.960 --> 0:53:10.160
<v Speaker 1>Profit from Radical Change. Jonathan Brill joined us on the

0:53:10.200 --> 0:53:12.399
<v Speaker 1>day that his book came out to talk all about

0:53:12.440 --> 0:53:17.440
<v Speaker 1>being ready to embrace emerging technologies, changing demographics, the data economy, automation,

0:53:17.840 --> 0:53:21.600
<v Speaker 1>and more. So. You've probably heard of black swan event.

0:53:21.640 --> 0:53:25.000
<v Speaker 1>These are completely unpredictable things that come out of nowhere,

0:53:25.080 --> 0:53:28.080
<v Speaker 1>and often CEO has used this as an excuse, but

0:53:28.160 --> 0:53:32.960
<v Speaker 1>the reality is that most radical disruptions are more knowable

0:53:33.040 --> 0:53:35.640
<v Speaker 1>than you might imagine the what I call rogue waves.

0:53:35.680 --> 0:53:39.560
<v Speaker 1>They're unmanageable, hundred foot waves of change that are caused

0:53:39.560 --> 0:53:43.759
<v Speaker 1>by the collision of individually manageable instructions. I mean, when

0:53:43.760 --> 0:53:46.880
<v Speaker 1>you think about something like COVID, of the fall of Couble,

0:53:47.120 --> 0:53:51.360
<v Speaker 1>the floods in Germany or China over the last couple

0:53:51.400 --> 0:53:56.600
<v Speaker 1>of months, they're important, but what really amplified them was

0:53:56.760 --> 0:54:02.120
<v Speaker 1>waves of social, economic, and technological change. And that's actually

0:54:02.160 --> 0:54:05.880
<v Speaker 1>what the disruption is. Right we opened up after after

0:54:05.920 --> 0:54:08.120
<v Speaker 1>the last round of COVID, and we're now seeing a

0:54:08.120 --> 0:54:10.440
<v Speaker 1>bit of a resurgence. There's a result of that. It's

0:54:10.480 --> 0:54:13.560
<v Speaker 1>all of the things around the pandemic that are causing

0:54:13.560 --> 0:54:17.080
<v Speaker 1>the impact, not just the pandemic itself. And the same

0:54:17.200 --> 0:54:20.760
<v Speaker 1>is true of opportunities. Over the last couple of years.

0:54:21.120 --> 0:54:24.239
<v Speaker 1>We've seen this explosion of m R and A vaccines,

0:54:24.280 --> 0:54:28.279
<v Speaker 1>for instance. The fall of Cobble is going to create opportunities,

0:54:28.320 --> 0:54:31.759
<v Speaker 1>maybe not for the United States, but for China, for UH,

0:54:31.880 --> 0:54:36.080
<v Speaker 1>which is searching for rarer resources which are common in Afghanistan,

0:54:36.719 --> 0:54:40.360
<v Speaker 1>and the flooding UH in Asia, and the miscalculation of

0:54:40.400 --> 0:54:43.440
<v Speaker 1>the likelihood of these hundred year thousand year floods is

0:54:43.440 --> 0:54:47.600
<v Speaker 1>going to create great rebuilding opportunities for some construction companies.

0:54:47.840 --> 0:54:51.040
<v Speaker 1>And so for the lesson here is that a lot

0:54:51.080 --> 0:54:54.640
<v Speaker 1>of times when you have volatility, when you have disruption, Uh,

0:54:54.640 --> 0:54:57.680
<v Speaker 1>it's a threat for some people, but it's an opportunity

0:54:57.719 --> 0:55:00.800
<v Speaker 1>for the ones that are prepared. So the question isn't

0:55:01.840 --> 0:55:06.480
<v Speaker 1>how do I respawnse to how do I understand and

0:55:06.560 --> 0:55:10.359
<v Speaker 1>predict every road wave? How do I respond when these

0:55:10.400 --> 0:55:13.440
<v Speaker 1>things hit my business? When they when they hit my finances,

0:55:13.600 --> 0:55:16.920
<v Speaker 1>my operations, they changed my external environment, or maybe they

0:55:16.920 --> 0:55:20.080
<v Speaker 1>impact my strategy. If you don't know what that rogue

0:55:20.120 --> 0:55:22.440
<v Speaker 1>wave will be, there's only so much you continue to

0:55:22.520 --> 0:55:24.960
<v Speaker 1>prepare for it. Right, Let's take COVID for example. Let's

0:55:24.960 --> 0:55:28.040
<v Speaker 1>say you're Jeff Bezos who was running Amazon until last month.

0:55:28.680 --> 0:55:30.640
<v Speaker 1>He didn't know that he had to get so much

0:55:30.680 --> 0:55:33.560
<v Speaker 1>ppe to provide to frontline workers, or know that there

0:55:33.600 --> 0:55:37.320
<v Speaker 1>would be a very rapid expansion and growth of of

0:55:37.640 --> 0:55:40.800
<v Speaker 1>Amazon grocery delivery, your whole Foods grocery delivery for example.

0:55:41.320 --> 0:55:45.759
<v Speaker 1>Um or did he write well, what he knew? I've

0:55:45.800 --> 0:55:50.360
<v Speaker 1>spent some time with leaders at Amazon. What they knew

0:55:50.600 --> 0:55:54.879
<v Speaker 1>was they had a really good systems model of their organization,

0:55:54.920 --> 0:55:57.920
<v Speaker 1>and they knew exactly how hard they could push or

0:55:57.960 --> 0:56:02.000
<v Speaker 1>pull the levers. And so the issue wasn't that they

0:56:02.000 --> 0:56:05.040
<v Speaker 1>were ready for a pandemic. They didn't pull out their

0:56:05.040 --> 0:56:09.520
<v Speaker 1>COVID playbook. They were really ready for everything. Most companies

0:56:09.960 --> 0:56:12.560
<v Speaker 1>really look internally at at the things they can control,

0:56:12.640 --> 0:56:17.480
<v Speaker 1>whether it's their finances or their operations. But the reality

0:56:17.600 --> 0:56:20.440
<v Speaker 1>is most of the things that caused sustained impact on

0:56:20.520 --> 0:56:24.360
<v Speaker 1>business value are external and strategic. So the question is

0:56:25.239 --> 0:56:30.600
<v Speaker 1>how would you respond when any of the major UH

0:56:30.880 --> 0:56:33.840
<v Speaker 1>risk levers are are hit or when they're hit in

0:56:33.840 --> 0:56:37.320
<v Speaker 1>different combinations. And one of the things that the Amazon

0:56:37.400 --> 0:56:40.680
<v Speaker 1>is particularly good at and that I'm an advocate of,

0:56:41.400 --> 0:56:45.799
<v Speaker 1>is gaming out what are those possibilities, pressure testing your

0:56:45.920 --> 0:56:51.080
<v Speaker 1>organization asking what would happen to something unimaginable hit us.

0:56:51.440 --> 0:56:53.840
<v Speaker 1>Because at the end of the day, Amazon had a

0:56:53.880 --> 0:56:56.400
<v Speaker 1>really good here, and it was because they weren't ready.

0:56:56.560 --> 0:56:58.880
<v Speaker 1>It wasn't because they were ready for COVID. It was

0:56:58.920 --> 0:57:02.200
<v Speaker 1>because they were ready for anything. Jonathan, I want to

0:57:02.200 --> 0:57:05.479
<v Speaker 1>talk about this the framework that you developed in this book,

0:57:05.520 --> 0:57:08.759
<v Speaker 1>the Resilient Growth Strategy UM. You call it the A

0:57:08.880 --> 0:57:12.959
<v Speaker 1>B c's of resilient growth take us through it. Yeah,

0:57:13.040 --> 0:57:16.600
<v Speaker 1>So when we think about companies that are consistently profitable

0:57:16.760 --> 0:57:21.920
<v Speaker 1>through radical changes, like like Covid, what we see is

0:57:21.960 --> 0:57:24.760
<v Speaker 1>that they have consistent characteristics way called the abc s

0:57:24.800 --> 0:57:28.280
<v Speaker 1>and resilient growth awareness. If your people don't know why

0:57:28.320 --> 0:57:31.440
<v Speaker 1>they need to change, obviously they're not getting do that.

0:57:31.600 --> 0:57:34.560
<v Speaker 1>So you need to focus on improving awareness of the

0:57:34.640 --> 0:57:38.400
<v Speaker 1>operating environment through the organization. You need to focus on behavior.

0:57:38.440 --> 0:57:41.160
<v Speaker 1>It doesn't really matter if your people know that as

0:57:41.160 --> 0:57:44.120
<v Speaker 1>tsunami is coming, if they don't have the skills to respond.

0:57:44.200 --> 0:57:46.960
<v Speaker 1>And so the question really is do your managers at

0:57:47.000 --> 0:57:49.800
<v Speaker 1>all levels have the ability to make sense of increased

0:57:49.840 --> 0:57:53.600
<v Speaker 1>resilience to and exploit radical change? And then to see

0:57:53.920 --> 0:57:57.840
<v Speaker 1>in the A B. C's is about creating a culture.

0:57:58.680 --> 0:58:01.920
<v Speaker 1>Do you have the processes and an incentives to encourage

0:58:02.320 --> 0:58:04.760
<v Speaker 1>employees to make decisions that balance both in your term

0:58:04.760 --> 0:58:08.080
<v Speaker 1>performance and long term growth that they if they don't.

0:58:08.360 --> 0:58:12.000
<v Speaker 1>If you don't, obviously they won't. So when you wrap

0:58:12.040 --> 0:58:16.640
<v Speaker 1>that up, you get a recipe for a more resilient organization.

0:58:16.840 --> 0:58:20.560
<v Speaker 1>We're talking earlier about a company like Amazon, and uh,

0:58:20.640 --> 0:58:22.919
<v Speaker 1>you know this is true for them, but it's also

0:58:22.960 --> 0:58:27.320
<v Speaker 1>true for a farmer that they work with in Ohio. Well,

0:58:27.320 --> 0:58:29.520
<v Speaker 1>that's what I wanted to talk about, because not everybody

0:58:29.640 --> 0:58:33.000
<v Speaker 1>is in charge of making decisions at a company like Amazon,

0:58:33.120 --> 0:58:35.120
<v Speaker 1>or in charge of a team even and has to

0:58:35.160 --> 0:58:37.920
<v Speaker 1>prepare a team for a rogue wave. What are some

0:58:38.000 --> 0:58:40.800
<v Speaker 1>lessons that that people can take away from this? Who

0:58:40.840 --> 0:58:44.360
<v Speaker 1>are managers, who are employees who are looking to become managers?

0:58:44.440 --> 0:58:49.959
<v Speaker 1>What are their takeaways? Yeah? Absolutely, I think that first

0:58:50.000 --> 0:58:51.920
<v Speaker 1>of all, you're you're right, not everybody can be in

0:58:52.000 --> 0:58:56.360
<v Speaker 1>charge of everything, but you can have provide clarity, clarity

0:58:56.400 --> 0:58:59.400
<v Speaker 1>around what it called risk bands. So this is a

0:58:59.520 --> 0:59:03.439
<v Speaker 1>simple sing when you ask somebody to do something, tell

0:59:03.480 --> 0:59:05.600
<v Speaker 1>them how much risk you want them to take, but

0:59:05.760 --> 0:59:08.720
<v Speaker 1>also tell them how little that you'll accept. If you

0:59:08.720 --> 0:59:12.200
<v Speaker 1>don't give that bump at the bottom, you know, inevitably

0:59:12.240 --> 0:59:15.440
<v Speaker 1>people will take the least risky path forward as opposed

0:59:15.480 --> 0:59:18.520
<v Speaker 1>to perhaps the best path forward, or that the one

0:59:18.560 --> 0:59:22.160
<v Speaker 1>that you can accept. What about when it comes to

0:59:22.760 --> 0:59:26.480
<v Speaker 1>people who are looking just for their own leadership lessons

0:59:26.520 --> 0:59:31.440
<v Speaker 1>here and how to lead through turbulent times. That's a

0:59:31.480 --> 0:59:34.600
<v Speaker 1>great question. So one of the things we talked about

0:59:34.600 --> 0:59:36.680
<v Speaker 1>in the book, and there are hundreds of ideas like

0:59:36.760 --> 0:59:41.760
<v Speaker 1>this is a communication method for leading under uncertainty when

0:59:41.800 --> 0:59:44.680
<v Speaker 1>you're not the boss, how do you talk to people

0:59:44.680 --> 0:59:47.000
<v Speaker 1>in a way that you'll be hurt? First you you

0:59:47.760 --> 0:59:50.200
<v Speaker 1>it's what I call the lead method, And first you say,

0:59:50.240 --> 0:59:53.040
<v Speaker 1>here's the logic of what I'm suggesting. The second is

0:59:53.080 --> 0:59:56.640
<v Speaker 1>about empathy, saying, hey, you know, I understand you may

0:59:56.680 --> 0:59:58.840
<v Speaker 1>have a different perspective, you might have different goals. I

0:59:58.920 --> 1:00:01.280
<v Speaker 1>understand where you're coming from. Let me just double check

1:00:01.320 --> 1:00:04.760
<v Speaker 1>on that. The third is authority, Right, even if I'm

1:00:04.800 --> 1:00:07.440
<v Speaker 1>not the boss, why do I have some experience in

1:00:07.480 --> 1:00:10.160
<v Speaker 1>this situation? And why might I be the person to

1:00:10.240 --> 1:00:14.240
<v Speaker 1>listen to? The fourth, the d M lead is about

1:00:14.240 --> 1:00:16.600
<v Speaker 1>the deadline. Right, how long do we have to make

1:00:16.600 --> 1:00:18.760
<v Speaker 1>a decision. We can decide who's going to do what

1:00:19.040 --> 1:00:21.720
<v Speaker 1>for however long, but at the end of the day,

1:00:21.760 --> 1:00:24.600
<v Speaker 1>by Tuesday, we actually need to close out on this

1:00:24.720 --> 1:00:27.360
<v Speaker 1>because if not, there will be an issue moving forward.

1:00:27.800 --> 1:00:33.080
<v Speaker 1>So if you just take those four pieces of information, logic, empathy, authority,

1:00:33.440 --> 1:00:37.360
<v Speaker 1>and deadline, you inoculate against most of the things, most

1:00:37.360 --> 1:00:41.480
<v Speaker 1>of the political issues this more senior managers might use

1:00:41.520 --> 1:00:44.360
<v Speaker 1>against you. Or that might cause you to not be

1:00:44.440 --> 1:00:47.360
<v Speaker 1>heard some more junior employee when you see kind of

1:00:47.400 --> 1:00:50.480
<v Speaker 1>that iceberg on the horizon. Well, speaking of the iceberg

1:00:50.520 --> 1:00:52.840
<v Speaker 1>on the horizon, I think a lot of people are

1:00:52.840 --> 1:00:55.840
<v Speaker 1>thinking about, Okay, well, the pandemic. Yes, that is something

1:00:55.880 --> 1:00:58.160
<v Speaker 1>that we need to be prepared for the next pandemic.

1:00:58.320 --> 1:01:03.680
<v Speaker 1>Perhaps or they can tenue evolution of this current pandemic. Um,

1:01:03.720 --> 1:01:06.040
<v Speaker 1>how do we get what are the other types of

1:01:06.040 --> 1:01:08.240
<v Speaker 1>shocks that companies need to be prepared for? What are

1:01:08.280 --> 1:01:11.760
<v Speaker 1>those what are those unknowns? That's a great question, and

1:01:12.200 --> 1:01:14.680
<v Speaker 1>I think one of the in the book we talk

1:01:14.800 --> 1:01:19.560
<v Speaker 1>about in major disruptions that are happening over the next decade.

1:01:19.960 --> 1:01:22.400
<v Speaker 1>When it was at HP, we spent several million dollars

1:01:22.480 --> 1:01:26.320
<v Speaker 1>researching the range of possible issues. Every year was one

1:01:26.360 --> 1:01:29.120
<v Speaker 1>of those a pandemic from down One of them was

1:01:29.120 --> 1:01:31.920
<v Speaker 1>was actually a pandemic. It's some of the sec risk violins.

1:01:31.960 --> 1:01:36.320
<v Speaker 1>So we've announced some some businesses that are coming out

1:01:36.320 --> 1:01:39.160
<v Speaker 1>of that research in their micro fluid I business. UH

1:01:39.200 --> 1:01:41.400
<v Speaker 1>and and we've been really looking at work from home

1:01:41.480 --> 1:01:46.240
<v Speaker 1>technologies and how we could uh shift the nature of

1:01:46.280 --> 1:01:50.880
<v Speaker 1>the business. UH not necessarily for COVID but if something

1:01:50.920 --> 1:01:54.280
<v Speaker 1>like this happens relatively quickly. The result of that is

1:01:54.320 --> 1:01:56.400
<v Speaker 1>if you take a look at Xerox over the last

1:01:56.520 --> 1:02:01.040
<v Speaker 1>year and their EPs versus HP, each piece has been

1:02:01.040 --> 1:02:05.240
<v Speaker 1>relatively stable versus Xerox as being down I think last

1:02:05.320 --> 1:02:09.240
<v Speaker 1>year something like six nine the gap. So the result is,

1:02:09.440 --> 1:02:10.840
<v Speaker 1>you know, if you take a look at those two

1:02:10.840 --> 1:02:15.160
<v Speaker 1>companies that should be pure companies have radically different results

1:02:15.520 --> 1:02:19.040
<v Speaker 1>because one of them took a resilient growth strategy, thought

1:02:19.040 --> 1:02:21.680
<v Speaker 1>really hard about rogue waves, and one of them I

1:02:21.720 --> 1:02:25.440
<v Speaker 1>believe at least optimized for the near term. What was

1:02:25.480 --> 1:02:28.080
<v Speaker 1>the moment over the last eighteen months when you realize

1:02:28.120 --> 1:02:29.800
<v Speaker 1>you needed to write a book about this. That's a

1:02:29.840 --> 1:02:35.240
<v Speaker 1>great question. I'm passionate about what's possible, uh, kind of

1:02:35.280 --> 1:02:39.640
<v Speaker 1>breakthrough questions. And I had a moment, uh, you know

1:02:39.800 --> 1:02:44.440
<v Speaker 1>last year. Uh, I guess eighteen months ago about this

1:02:44.520 --> 1:02:47.360
<v Speaker 1>time where I realized I knew these things. They had

1:02:47.520 --> 1:02:50.680
<v Speaker 1>had unique knowledge, and we had to we had to

1:02:50.720 --> 1:02:53.080
<v Speaker 1>get ahead of the future as a society, as his

1:02:53.160 --> 1:02:56.280
<v Speaker 1>companies and leaders. That was former global futurist at HP

1:02:56.440 --> 1:02:59.160
<v Speaker 1>Jonathan Brill. His new book, Rogue Waves Future Proof Your

1:02:59.200 --> 1:03:02.360
<v Speaker 1>Business to Survive and profit from Radical Change is out now,

1:03:02.680 --> 1:03:04.640
<v Speaker 1>and that wraps up the weekend edition of Bloomberg Business

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<v Speaker 1>Week from Bloomberg Radio. Thanks so much for joining us.

1:03:06.720 --> 1:03:08.840
<v Speaker 1>I'm Carol Masser and I'm Tim Stead. Be sure to

1:03:08.880 --> 1:03:11.640
<v Speaker 1>tune into our Bloomberg Business Week daily show Monday through Friday.

1:03:11.640 --> 1:03:14.200
<v Speaker 1>It starts at two pm Wall Street Time on Bloomberg Radio.

1:03:14.240 --> 1:03:16.320
<v Speaker 1>You can also watch our daily broadcast on YouTube. Just

1:03:16.360 --> 1:03:19.640
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1:03:19.640 --> 1:03:21.960
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1:03:21.960 --> 1:03:24.560
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1:03:24.600 --> 1:03:27.000
<v Speaker 1>on newsstands now, at Bloomberg dot com and on the

1:03:27.040 --> 1:03:29.280
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1:03:29.320 --> 1:03:32.080
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1:03:35.400 --> 1:03:37.280
<v Speaker 1>a great weekend everyone. This is Bloomberg