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Speaker 1: This next thing I want to talk about is academics

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Speaker 1: going on flagrant too. He had a conversation about Charlemagne

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Speaker 1: and God in which I took and said, Yo, this

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Speaker 1: is nasty work. Oh my god, this is some of

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Speaker 1: the most nastiest work I done seen in a long time.

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Speaker 1: This conversation ensued and started in a place that I

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Speaker 1: think was interesting. Academics tends to come up and he

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Speaker 1: just fires people name off that he knows you kind

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Speaker 1: of don't like. I guess this is him updating the

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Speaker 1: fans as to where you guys stand. I think some

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Speaker 1: of the fans appreciate asking some of the things.

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Speaker 2: That may be off limits.

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Speaker 1: I think some of this shit need to be brought

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Speaker 1: to the light, to be honest, like, some of this

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Speaker 1: shit need to be talked about. But at the same time,

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Speaker 1: these conversations get him too a very weird place. And

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Speaker 1: so what is this conversation about. Andrew Show said Charlemagne

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Speaker 1: to God, it is the greatest radio host of all time.

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Speaker 1: Academics pushback. It's a lot of dynamic points being made

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Speaker 1: in this conversation. So this may be a long one.

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Speaker 1: Schultz was cooking at was looking I want us to

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Speaker 1: pay attention, y'all.

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Speaker 3: Cool the JDP Joe. Are we cool with him? No coming?

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Speaker 4: This is the white people shaving good town, white people.

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Speaker 5: Looking at shame when it's just honesty like cool with

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Speaker 5: no no. He gave you credit recently. Listen with all

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Speaker 5: with all due respect, Key, with all respect.

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Speaker 3: Think him and charlomage Be. I don't know what it is.

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Speaker 4: He came on podcast he said you're the star of

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Speaker 4: charlotat is your life?

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Speaker 5: Which I don't like that he's using my success to

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Speaker 5: get a Charlotte exactly. But Charlotte means the greatest radio

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Speaker 5: host in our generation with a lot of nobody's Wendy

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Speaker 5: doesn't come close. What just had a longer runner than

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Speaker 5: Charlotte when he was hit. Charlemagne is the greatest radio host.

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Speaker 5: Charlotte is the greatest radio problem our generation. Is not

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Speaker 5: a question and probably guaranteequly speaking, objectively speaking, probably the

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Speaker 5: greatest ever, if you really wanted to look at it,

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Speaker 5: probably the greatest. M It's only himmer Howard.

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Speaker 3: Listen, then you can talk. Wendy is the goat.

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Speaker 1: Let's do some context setting really quick before we move

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Speaker 1: any further. When I went on the Brillian idiots about

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Speaker 1: I would say five six months ago. That was a

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Speaker 1: conversation that ensued about me and academics. A lot of

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Speaker 1: these talking points you see pop.

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Speaker 2: Up now right. You see the they try to.

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Speaker 1: Sneak on me in without acting like you know, they

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Speaker 1: try to put the talking port in that where we

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Speaker 1: heard looms like just regurgitate that first thing. I thought

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Speaker 1: when I heard this, how can academics be the person

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Speaker 1: that argue against Charlmagne being the greatest of all time

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Speaker 1: in radio? Why would he argue that? A couple of

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Speaker 1: things went through my brain. I'm like, yo, this isn't

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Speaker 1: making sense to me, and then it wrong. Academics is

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Speaker 1: an habitual line stepper.

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Speaker 2: Pay attention.

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Speaker 4: Wendy Williams had a daytime TV show that she can

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Speaker 4: still go back to.

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Speaker 3: Now. You don't understand.

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Speaker 5: You want the internet too much.

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Speaker 3: But he's international, so you're hold on like sea means internet.

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Speaker 3: You're telling me that like you don't understand.

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Speaker 5: You don't understand.

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Speaker 2: Understand.

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Speaker 5: Let me tell you something. Wendy was popular at the

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Speaker 5: time where hip hop existed primarily and it was digested

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Speaker 5: primarily in America with the breakfast club in the YouTube channel,

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Speaker 5: The Breakfast Club was the only access to hip hop

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Speaker 5: commentary outside of America.

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Speaker 4: Oh, I talked about hip hop platforms, and I talked

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Speaker 4: about like, you know, like shady and shit like that.

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Speaker 4: For lay this well Wendy Williams had in terms of

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Speaker 4: when she went to mainstream TV, like like midday type

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Speaker 4: of shit. I'm sorry, hip hop doesn't come close. And

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Speaker 4: I'm talking for me and anybody that's been a hip

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Speaker 4: hop He's.

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Speaker 1: Just done on me that this guy believes he represents

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Speaker 1: all of hip hop. He keeps saying for me or

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Speaker 1: anybody in hip hop as if like he's the ceiling

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Speaker 1: as far as hip hop goes, Bro, wake up, reality

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Speaker 1: call DJ academics can't keep a fucking deal? What part

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Speaker 1: of that? Don't y'all understand? The math ain't never mathing.

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Speaker 1: This is why I don't like that Andrew Shoultz and

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Speaker 1: show says my gud think he's brilliant. I don't like

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Speaker 1: when he puts AC on this pedestal because I'm telling you,

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Speaker 1: act isn't one of the guys that understands this stuff.

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Speaker 1: Even if he understand music, culture is more than music.

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Speaker 1: Hip hop is more than music. Hip hop was breakdancing,

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Speaker 1: hip hop was be boxing, hip hop was a lot

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Speaker 1: of things that was outside of music.

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Speaker 2: Why the fuck will.

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Speaker 1: We listen to someone who has participated in none of

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Speaker 1: those things.

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Speaker 2: I can accept.

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Speaker 1: People say that's why I get my hip hop information

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Speaker 1: from great that's that. But the hip hop voice that

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Speaker 1: can't keep a deal charlamagne't been on twenty years or

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Speaker 1: some shit. I'm still waiting on somebody to explain to

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Speaker 1: me when I went on Brilliant Idiots and broke down

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Speaker 1: and DJ Academics cannot move his audience. DJ Academics is

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Speaker 1: only drama farming. I broke this stuff down. They said

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Speaker 1: I was hating. I. I never hated on the little dude.

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Speaker 1: He's a shrimp to me, like he's a no mustache

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Speaker 1: having with whiskers like a wreck compared to loon you whack.

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Speaker 1: So I never even viewed the little dude like that.

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Speaker 1: I look at the little dude like, yeah, he wanted

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Speaker 1: the little he wanted them, and I'm one of those.

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Speaker 2: You feel me.

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Speaker 1: So I was pondering in my mind why Academics had

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Speaker 1: this kind of flavor in his conversation as it pertained

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Speaker 1: to Charlamagne, Like what is he talking about Wendy Williams.

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Speaker 1: Wendy Williams shout out, Wendy Williams.

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Speaker 4: Does not come closer if you think it comes close. Otherwise,

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Speaker 4: if they came close, Charlie would be hosting a midday television.

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Speaker 2: To a TV show.

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Speaker 5: You're talking about a TV show.

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Speaker 3: Also, he said, he said.

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Speaker 2: He's the greatest radio host. You're talking about the TV show.

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Speaker 3: Well, we were talking about skill at that point.

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Speaker 5: No, I'm talking about greatest radio. The only person you

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Speaker 5: could compare Charlemagne to is Howard Stern.

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Speaker 3: I'd probably give it to Howard.

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Speaker 5: But that's now, here's the difference. Here's the difference. Howard

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Speaker 5: came up at a time where radio was way more dominant.

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Speaker 5: Charlotte found a way to take radio promm programming and

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Speaker 5: compete with everybody on the internet. He turned radio into TV. Now,

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Speaker 5: Howard had a TV show on e That's kind of

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Speaker 5: how most of us knew Howard.

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Speaker 3: The only thing I would push back with that.

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Speaker 5: Let me say this, and this with all do respect

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Speaker 5: to Howard. Put Charlemagne on radio at the same time

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Speaker 5: as Howard. Back in the day, nobody says the name

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Speaker 5: Howard Stern.

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Speaker 4: I'm going to pay this if we're talking about just

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Speaker 4: like that type of shit.

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Speaker 3: Inflammatory making a wave like Star was that?

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Speaker 2: Now you see academics reduce it down. The Star was that?

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Speaker 1: But he for some reason he didn't ask Starr for

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Speaker 1: his first interview. This is what I'm saying about selective memory.

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Speaker 1: This is what I mean about not remembering how you

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Speaker 1: got where you are, what walkways you took, what pathways

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Speaker 1: you took. You bitch, you add nigga forget your way,

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Speaker 1: and so I know you niggas don't know your way home.

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Speaker 1: You got lost on the way the way you were

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Speaker 1: going to where you forgot where you come from. You

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Speaker 1: was knocking on Charlemagne's door to get in the mix,

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Speaker 1: to have a conversation with him, not Wendy Williams. But

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Speaker 1: set that to the side, because that can be the

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Speaker 1: case and you still can feel how you want to feel.

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Speaker 1: I want to deal with some of the other things.

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Speaker 1: Number One, I went on brilliant niddiats with Andrew Schultz

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Speaker 1: Charlemagne to God, and I said, what the academics is

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Speaker 1: a beneficiary of right place in right time? I said,

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Speaker 1: there's no real value in what he does. It has

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Speaker 1: no playback value. And that's where all the real value is,

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Speaker 1: right the live thing. The AD don't really work for that.

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Speaker 1: What business model works for that? I don't know the

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Speaker 1: live thing right, and I'm not talking about once it's

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Speaker 1: tweaked in its current form the live thing.

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Speaker 2: What works? What business model work that? AD?

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Speaker 1: Companies would want to invest in that? Somebody let me know,

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Speaker 1: because I don't see it as of yet. Is there

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Speaker 1: money being made yes? Are there subscribers being bought, yes?

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Speaker 1: Are there subscribers being gifted? Are there donations coming?

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Speaker 2: Yes?

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Speaker 1: I'm speaking of in the rim that we all operate in,

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Speaker 1: where you can take it to sprite, where you can

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Speaker 1: take it to one of these big companies, and you're

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Speaker 1: not big as Consinati. If you somebody like academics that

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Speaker 1: deals with drama farming, how do you attach a company

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Speaker 1: to that? This is what I was saying the entire time,

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Speaker 1: and I spoke to that. We didn't have any notes

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Speaker 1: and so it was a freestyle conversation. Don't know if

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Speaker 1: it was lost in translation or not. I think that

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Speaker 1: some people took what they could from it, and others

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Speaker 1: took the fact that, oh, how did that happen so quick?

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Speaker 2: And who is that and why did he say it?

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Speaker 2: They'll catch on later.

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Speaker 1: We don't have time to continue to explain who we

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Speaker 1: are and what we do. If you can't feel it,

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Speaker 1: then you ain't got to have it. But I brought

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Speaker 1: to the forefront that Yo. I believe he's a right place,

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Speaker 1: right time guy before the tech was developed, before it

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Speaker 1: was crowded in the paint. Again, I contribute myself as

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Speaker 1: being one of the only podcasters that came up, matter

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Speaker 1: of fact, the only podcaster that came up without a

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Speaker 1: co host while it was crowded in the paint oversaturated market,

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Speaker 1: and still made my way up the letter of this

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Speaker 1: podcast industry, the only one to do that. He was

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Speaker 1: a benefactor of the right place, right time. You know,

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Speaker 1: sometimes you get the girl because you work with him

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Speaker 1: right Sometimes you meet the love of your life at work,

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Speaker 1: and she wouldn't have got with you if you met

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Speaker 1: at the mall, if you would have met at at

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Speaker 1: the club, she wouldn't have never even fucked with you

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Speaker 1: like that. But because you met her at the job,

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Speaker 1: and she spent so much time at the job and

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Speaker 1: she got familiar you with you, you've been placed in

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Speaker 1: a great situation. Now, this next part of the conversation

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Speaker 1: is where I think it really gets slippery. I think

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Speaker 1: scholts and academics back and forth was interesting. Shows make

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Speaker 1: great points, and so I want to give him an

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Speaker 1: opportunity to place his point out there and academics place

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Speaker 1: his rebuttal. Let's do some context setting around this. What

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Speaker 1: happens is Andrew Shoultz continues to reiterate and explain to Yo,

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Speaker 1: Charlemagne to God is in position to be the only

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Speaker 1: one him in the Breakfast Club entourage were the only

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Speaker 1: ones that were able to take that audience from radio

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Speaker 1: and put it on YouTube.

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Speaker 2: Let's get in the middle of that conversation. In that too,

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Speaker 2: it pay attention.

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Speaker 4: But Son, hold long, Charlemagne is the evolved, better version

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Speaker 4: of that.

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Speaker 5: White people didn't know who Star was. Asians didn't know

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Speaker 5: who Star was. Indian didn't know who Star was. Hold

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Speaker 5: on and listen, and I would want look up to

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Speaker 5: Starr every morning when you compare people to Howard Stern.

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Speaker 4: Now we got to talk about the ability to move

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Speaker 4: an audience, because Howard Stern said, Hey, I'm going to

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Speaker 4: motherfucking serious, everybody come there. Now, we got to talk

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Speaker 4: about impact in terms of that so now you have

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Speaker 4: to equate anybody you're gonna mention with Howard Stern in

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Speaker 4: moving moving to audience. And the only thing that's why

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Speaker 4: I said Wendy is because Wendy was operating on daytime

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Speaker 4: or whatever, like whatever her slot was, and she.

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Speaker 3: Brought people to TV.

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Speaker 4: You now have to tell me anybody else besides Howard

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Speaker 4: Stern who has brought an audience from A to B, which.

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Speaker 5: Is a different means YouTube is TV.

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Speaker 1: Like when I hear the conversations they come up in

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Speaker 1: the coaches surrounding content, right, and the contracts and some

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Speaker 1: of the stipulations right. Sometimes I even go into these

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Speaker 1: arenas and I try to even dumb down my understanding

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Speaker 1: because I'm trying to see about what people know. When

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Speaker 1: I hear them speak about this, I'm just like, I'm

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Speaker 1: so befuddled. I'm flabbergasted. I would argue that Charlemagne and

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Speaker 1: a Breakfast Club taking that audience from YouTube was significant,

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Speaker 1: if not more challenging, because again it's essential to consider

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Speaker 1: a couple of different things. You have to consider the

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Speaker 1: context of media consumption at the time. Although it was changing,

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Speaker 1: this change involved what not only transition to audience and

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Speaker 1: moving audience. But now you got to cater the content

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Speaker 1: differently for people that digest the content on YouTube. This

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Speaker 1: is a younger audience. You got to be more savvy.

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Speaker 1: This speaks to how savvy and digital savvy. They were

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Speaker 1: even flex and a lot of them people, but in

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Speaker 1: particular Charlemagne and Breakfast Club. So you don't just change

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Speaker 1: the platform. You have to adapt the audience, adapt the

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Speaker 1: content style. You have to do two things to be

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Speaker 1: able to do that. And it's rough for me to

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Speaker 1: hear people that don't consider that. They say moving audience.

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Speaker 1: These people that's listening, they're not even looking. And of

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Speaker 1: course some people will be interested in some of the

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Speaker 1: dynamic interviews. But we was batting a thousand. We were

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Speaker 1: creating people on that.

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Speaker 2: People to come through.

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Speaker 1: That with a little name, and it'll elevate them because

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Speaker 1: people were watching to see those conversations. That mean we

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Speaker 1: catered the style of that content for the consumption of

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Speaker 1: that audience on YouTube as well as simultaneously serving that

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Speaker 1: audience that listens to us every day without the visual

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Speaker 1: element of our content. This is my point about that

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Speaker 1: pay attention.

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Speaker 3: I know about moving audience. Yeah, I know how difficult.

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Speaker 1: Also before we move on to this next point, let

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Speaker 1: me let me rebuttal and push it back on another point.

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Speaker 1: The academic said he spoke to Wendy Williams and her

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Speaker 1: pop up on TV and how she was able to

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Speaker 1: move her radio audience to TV, and then shows argue,

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Speaker 1: you said, Yo, you know, YouTube is the new TV.

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Speaker 1: So I think it's like nearly four out of ten people,

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Speaker 1: so nearly half the people consider content that they watch

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Speaker 1: on YouTube is the same as TV. That's why some

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Speaker 1: YouTube people are running out in public and people say,

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Speaker 1: that's the dude from TV. Even children, that's the dude

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Speaker 1: from TV.

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Speaker 2: Even you. They look at YouTube like that.

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Speaker 1: Some people are messed with the people on YouTube, especially

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Speaker 1: the younger generation, quicker than they're mess with the people

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Speaker 1: on TV. And so the impact of YouTube and those

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Speaker 1: visual elements outside of traditional vod is is paramount right now.

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Speaker 4: I'm not saying the Breakfast Club didn't exist and still

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Speaker 4: exists and they're amazing on YouTube.

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Speaker 5: I don't think you know the strong like, where'd you

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Speaker 5: grow up?

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Speaker 3: Plus up?

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Speaker 5: I don't even know where you were a kid.

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Speaker 3: Well, at least in America.

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Speaker 5: I was in Jersey, so you grew up listening Hotty

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Speaker 5: seven and either how old both yes, all the way up. Okay,

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Speaker 5: so you grew up listening because that's why I grew up. Seven.

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Speaker 5: I mean is a shell of what it was because

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Speaker 5: of one human being. No, of course his name is Charlemagne,

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Speaker 5: Wendy Wendy's run. We're talking about hebro in the morning,

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Speaker 5: like I'm sorry to say it, like bros. Now we're

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Speaker 5: talking about and standing hip hop seven.

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Speaker 4: Like Charloma was compared to compete with with with at

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Speaker 4: the same time, Let's.

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Speaker 5: Be honest, he was safe. It sounds Rosenberg.

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Speaker 4: Come on, bro, like, come on, I'll kick them around

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Speaker 4: that like, come on.

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Speaker 1: I'm gonna be completely honest with you. For some reason,

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Speaker 1: when Andrews Shouls is talking about Charlemagne and Wendy Williams

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Speaker 1: and some of these kind of names, the academics Nigga

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Speaker 1: keep popping up out of know. Well, man, I wish

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Speaker 1: I would can pop up man every time he's like

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Speaker 1: yo Joe.

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Speaker 2: But every time they.

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Speaker 1: Talk about yo Charlemagne and Wendy Williams, well, I couldn't

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Speaker 1: even get your motherfucking ass back in there. Get your

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Speaker 1: motherfucking ass back in there. It's like he popping out,

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Speaker 1: what what djaca, Get your motherfucking ass back in there?

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Speaker 1: He popa about trying to tell somebody being man, you know, diddy,

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Speaker 1: get your motherfucking ass back in there.

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Speaker 2: He popped back out.

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Speaker 1: Man, you know the record, get your motherfucking ass back here.

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Speaker 2: Nobody listening to that.

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Speaker 1: Get your mother You ain't can't competitive what these guys doing.

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Speaker 1: They selling our ship. You can't keep a deal. Get

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Speaker 1: your motherfucking ass. Every time she was making me mad.

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Speaker 1: The motherfucker. I kept hearing him compare hisself to man,

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Speaker 1: get your motherfucking as, you know, like a little his

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Speaker 1: head popping off, Get your motherfucking ass back in there.

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Speaker 4: When I'm talking about Howard Stern, he moved us all

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Speaker 4: this from Charloman was compared to compete with with with

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Speaker 4: them at the same time.

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Speaker 5: Let's be he was safe. It sounds Rosenberg.

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Speaker 4: Come on, bro, like come on, I'll kick them around

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Speaker 4: that like come on, Here's what I'm trying to say.

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Speaker 1: They go again, Get your motherfucking ass back kiding now,

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Speaker 1: Get your mother fucking ass back in Every time he

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Speaker 1: probably little head up trying to compass her. Get your

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Speaker 1: motherfucking ass back in now.

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Speaker 3: I wonder I'll kick them around that, like, come on.

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Speaker 2: Get your motherfucking ass back, kidding.

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Speaker 4: Now, I'll kick them around that, like come on.

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Speaker 2: Get your motherfucking ass back kidding.

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Speaker 3: Now, I'll kick them around that.

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00:17:31,200 --> 00:17:35,080
Speaker 1: Like come on, get your motherfucking ass back, kidding now.

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Speaker 3: I'll kick them around that, like come on.

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Speaker 1: Get your motherfucking ass back kiding now Now, I won't

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Speaker 1: act like academics ain't got no market, shall him more?

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Speaker 2: Joe Budden can't fuck with me, and they both know that.

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Speaker 2: Trust me.

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Speaker 1: Y'all may not know it now. Some of y'all do.

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Speaker 1: Some of y'all can. Some of y'all kept the files.

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Speaker 1: Some of y'all is doing the science, and I love

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Speaker 1: y'all for that, but they know they can't fuck with me.

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Speaker 1: They watching right now. Both you niggas know you can't

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Speaker 1: fuck with me. And I say this respectfully hopefully to

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Speaker 1: my audiency. Don't come off his cocky. But it's high

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Speaker 1: level competition going on. Indeed, nigga copying me, I'm leading

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Speaker 1: the race. Inded nigga, don't run out of the nigga

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Speaker 1: washed up, but get back to academics right now. Today,

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Speaker 1: my numbers are better than DJ Academics on his interviews

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Speaker 1: right now today, it's up that podcasting off the record,

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Speaker 1: my numbers are better than his as it pertains to

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Speaker 1: interview drops in regards to podcast any appearance he does

359
00:18:33,720 --> 00:18:36,199
Speaker 1: on his own platform, with any of those podcasts, my

360
00:18:36,240 --> 00:18:39,040
Speaker 1: shits smoking that I'm damnar doing bigger numbers.

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Speaker 2: I'm right there with Joe Budden.

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Speaker 1: I'm doing two seventy five, two fifty, two hundred, like

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Speaker 1: the low number be two hundred. If I see one

364
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Speaker 1: seventy five on one of them motherfuckers, I'm saying, damn,

365
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Speaker 1: trying to figure out what what happened? Right, So we're

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Speaker 1: growing expeditiously and so they can't say all of that

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Speaker 1: shit to me. But when I hear this nigga trying

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Speaker 1: to compass it to some of the greats, I'm saying,

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Speaker 1: they ain't doing the science.

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Speaker 2: Yo.

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Speaker 1: They said I was hating when I went on breathing idios. Yo,

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Speaker 1: I'm just paying attention to the game. I come from where.

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Speaker 1: If you don't pay attention, you lose everything you work for.

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Speaker 1: I know that DJ Academics done had several deals, got

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Speaker 1: a lot of Internet markets. Shaid it don't translate nowhere,

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00:19:20,359 --> 00:19:23,159
Speaker 1: he had several deals, he done lost every jersey he

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Speaker 1: don't put on the boys hip hop Trevor Ariza DJ

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Speaker 1: Academics is hip hop. Trevor reason he can't keep a

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Speaker 1: deal and he want to get on there and pop

380
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Speaker 1: all this shit. This is why I'm telling y'all these

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Speaker 1: labels just dumb and stupid. Don't you niggas think could

382
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Speaker 1: the label paying nobody that make no nigga, no powerful nigga,

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Speaker 1: that just make them get money from stupid people.

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Speaker 2: These labels dumb and stupid. They all fudging.

385
00:19:51,320 --> 00:19:54,119
Speaker 1: They don't know where say at whoever they think going.

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Speaker 1: That's where they going. I've never lost a deal all

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Speaker 1: right now, have several deals on this table right now.

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Speaker 1: While they say in the game and slow, I got

389
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Speaker 1: several deals on the table right now today as we speak.

390
00:20:05,680 --> 00:20:06,520
Speaker 2: I can prove them.

391
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Speaker 1: Somebody bet me a hundred k any one of you

392
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Speaker 1: podcast niggas, I can prove I got several deals right

393
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Speaker 1: now I'm talking about while I'm in deals, got I

394
00:20:15,600 --> 00:20:18,879
Speaker 1: got people that's sending me offers for things, a certain

395
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Speaker 1: things right now today.

396
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Speaker 2: And these niggas losing.

397
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Speaker 1: Deals and they comparing them theselves that people that don't

398
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Speaker 1: maintain on radio waves. What a competition is high for

399
00:20:29,880 --> 00:20:33,360
Speaker 1: ten or fifteen fucking years? And you show sold our

400
00:20:33,400 --> 00:20:36,000
Speaker 1: medicine square Garden two times? And then I don't know

401
00:20:36,040 --> 00:20:38,560
Speaker 1: why they put academics up there. They need to stop

402
00:20:38,600 --> 00:20:43,919
Speaker 1: that because unnecessary flattering is sat tire, and you're dealing

403
00:20:43,920 --> 00:20:51,920
Speaker 1: with comedians. I say that again, unnecessary flattering is sat tire,

404
00:20:52,240 --> 00:20:55,600
Speaker 1: and you're dealing with comedians. If you run hip hop?

405
00:20:55,600 --> 00:20:59,920
Speaker 1: Why you can't keep a deal if you run hip hop?

406
00:21:00,040 --> 00:21:03,400
Speaker 1: Why you can't move your audience? Why you can't activate

407
00:21:03,440 --> 00:21:05,760
Speaker 1: a brand, Why you can't activate a product if you

408
00:21:05,840 --> 00:21:08,040
Speaker 1: run hip hop? Why you can't show up? No we

409
00:21:08,200 --> 00:21:11,520
Speaker 1: but on the internet drama farming. Somebody help me understand,

410
00:21:11,600 --> 00:21:14,840
Speaker 1: because I put game down. Go check the comments. Go

411
00:21:14,960 --> 00:21:18,639
Speaker 1: check the fucking comments, and watch them young niggas and

412
00:21:18,720 --> 00:21:21,000
Speaker 1: them old niggas, and them young women and them old

413
00:21:21,040 --> 00:21:25,240
Speaker 1: women in them comments saying long, this is real game. Finally,

414
00:21:25,400 --> 00:21:30,280
Speaker 1: somebody putting game down, walk it and talk it am

415
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Speaker 1: the truth. So somebody explain to me why you lose

416
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Speaker 1: every deal?

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Speaker 2: You know?

418
00:21:35,160 --> 00:21:40,520
Speaker 1: They say, a cowboy and a cowboy without his horse. Nah,

419
00:21:40,680 --> 00:21:46,320
Speaker 1: police ain't a police without his bad. This nigga doing

420
00:21:46,359 --> 00:21:49,800
Speaker 1: hobo deals every other year. I'm the hobo de hobo hobo. Hey,

421
00:21:49,880 --> 00:21:55,200
Speaker 1: hey will work, We'll work, We'll work. Nothing substantial comes

422
00:21:55,240 --> 00:21:57,960
Speaker 1: out of it. Nobody ever reads up. There's nobody that

423
00:21:57,960 --> 00:22:01,160
Speaker 1: ever says, yo, you got all this on the internet.

424
00:22:01,240 --> 00:22:07,440
Speaker 1: Let's continue to do business. I called it six months ago,

425
00:22:07,520 --> 00:22:08,800
Speaker 1: me and roor Rey podcast.

426
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Speaker 2: Go do the file.

427
00:22:09,560 --> 00:22:11,760
Speaker 1: I say, yo, the academics deal is over. When I

428
00:22:11,840 --> 00:22:14,560
Speaker 1: was on Brilliant Nitta, Yo, the academics deal is over.

429
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Speaker 1: The numbers ain't numbering. He jump off the porch with

430
00:22:18,240 --> 00:22:20,960
Speaker 1: the Takashi six ' ninety certain shit like that.

431
00:22:22,000 --> 00:22:24,240
Speaker 2: He ruined all his relationships.

432
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Speaker 1: Now he's exposing that his brand isn't powerful because what

433
00:22:28,600 --> 00:22:32,040
Speaker 1: he's doing is he's doing a lot of mid tier

434
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Speaker 1: interviews and my numbers is tripling.

435
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Speaker 2: This shit.

436
00:22:35,440 --> 00:22:37,800
Speaker 1: And then on top of that, he's claiming that you

437
00:22:37,800 --> 00:22:39,880
Speaker 1: see all of these dudes, they come and sit down

438
00:22:39,880 --> 00:22:42,080
Speaker 1: with me after they had problems with me. He'll name

439
00:22:42,160 --> 00:22:46,359
Speaker 1: somebody like the guy from Chicago, light skinned guy.

440
00:22:48,240 --> 00:22:53,439
Speaker 2: What's the dude named from Chicago? Vic Minsa?

441
00:22:53,560 --> 00:22:56,439
Speaker 1: He'll name Vic Mensa and Shaque Lizzie like them niggas

442
00:22:56,480 --> 00:22:58,720
Speaker 1: had to come talk to me. I've run this shit well.

443
00:22:58,720 --> 00:23:00,840
Speaker 1: When they came and talk to you, they numbers didn't move.

444
00:23:01,440 --> 00:23:03,800
Speaker 1: When a nigga go sit with academics, that shit don't

445
00:23:03,800 --> 00:23:07,919
Speaker 1: go viral. These little clicks and YouTube and TikTok niggas

446
00:23:07,960 --> 00:23:10,520
Speaker 1: don't take it and make motivational shit out of it

447
00:23:10,680 --> 00:23:12,920
Speaker 1: like they do my shit, and a couple of these

448
00:23:12,960 --> 00:23:15,120
Speaker 1: other guys in the in the industry shit like bro,

449
00:23:15,320 --> 00:23:16,120
Speaker 1: let's keep it real.

450
00:23:16,200 --> 00:23:17,240
Speaker 2: What a value is?

451
00:23:17,280 --> 00:23:20,440
Speaker 1: I was saying locating value, and I told you niggas

452
00:23:20,440 --> 00:23:23,840
Speaker 1: that this ship will age perfectly. I was talking about

453
00:23:23,880 --> 00:23:28,320
Speaker 1: locating value. Now, let's get into this other conversation, because

454
00:23:28,400 --> 00:23:32,360
Speaker 1: this is where I think it gets intentionally, and it's

455
00:23:32,400 --> 00:23:36,240
Speaker 1: convenient for him to leave out facts and misunderstand what's

456
00:23:36,280 --> 00:23:36,800
Speaker 1: being said.

457
00:23:36,840 --> 00:23:37,440
Speaker 2: Pay attention.

458
00:23:38,280 --> 00:23:40,679
Speaker 4: When I'm talking about Howard Stern, he moves all his

459
00:23:40,800 --> 00:23:44,920
Speaker 4: from FMAM to all the way too serious, right, I see?

460
00:23:45,800 --> 00:23:48,879
Speaker 3: We see also Wendy do it here if he.

461
00:23:48,880 --> 00:23:51,320
Speaker 4: Would do it to daytime TV, or he would do

462
00:23:51,359 --> 00:23:55,479
Speaker 4: it in not the same program hold on like for example,

463
00:23:55,520 --> 00:23:57,200
Speaker 4: because I know I've struggled with that too.

464
00:23:57,560 --> 00:24:01,560
Speaker 3: That's just reality. People like people like people.

465
00:24:01,280 --> 00:24:04,399
Speaker 4: Like for example, Okay, great, I'm little on YouTube, but

466
00:24:04,520 --> 00:24:07,000
Speaker 4: then does it translate to every different medium?

467
00:24:07,040 --> 00:24:07,800
Speaker 3: It's really hard.

468
00:24:08,040 --> 00:24:08,600
Speaker 2: I don't like that.

469
00:24:08,680 --> 00:24:11,480
Speaker 1: He continues to say that, like, you know, I even

470
00:24:11,520 --> 00:24:13,239
Speaker 1: struggle with that and I can't do it. And I

471
00:24:13,280 --> 00:24:15,960
Speaker 1: know you speak from your perspective, but now you're projecting

472
00:24:17,280 --> 00:24:19,840
Speaker 1: or you don't understand business. And this is what I

473
00:24:19,880 --> 00:24:24,640
Speaker 1: know about academics. He doesn't understand business, right, you say, Lon,

474
00:24:24,680 --> 00:24:26,840
Speaker 1: why do you think that? I look at his business now,

475
00:24:26,880 --> 00:24:30,359
Speaker 1: and I'll give this tip bit of information because to me,

476
00:24:30,440 --> 00:24:33,399
Speaker 1: it's the obvious. I look at him now and I

477
00:24:33,400 --> 00:24:36,439
Speaker 1: see him scrambling for deals. I see him scrambling to

478
00:24:36,520 --> 00:24:39,240
Speaker 1: do all of this other shit he jump in the

479
00:24:39,359 --> 00:24:42,639
Speaker 1: podcast and live stream and he won't even take the

480
00:24:42,720 --> 00:24:45,680
Speaker 1: streams and do them shit, like, oh my god, it's

481
00:24:45,680 --> 00:24:51,840
Speaker 1: so much involved. But think about this, if Academics had

482
00:24:51,920 --> 00:24:55,399
Speaker 1: any business sense, do you know what he would have

483
00:24:55,440 --> 00:24:57,680
Speaker 1: been at if he continued to do the news thing

484
00:24:57,760 --> 00:24:58,560
Speaker 1: he was doing.

485
00:25:00,920 --> 00:25:02,240
Speaker 2: These last three or four years.

486
00:25:02,280 --> 00:25:05,320
Speaker 1: Had he still built out the news element of his

487
00:25:05,440 --> 00:25:10,359
Speaker 1: show on some TMZ ship with all these trials that

488
00:25:10,480 --> 00:25:12,639
Speaker 1: was going on, like he just completely dropped the bottom

489
00:25:12,680 --> 00:25:15,040
Speaker 1: over here podcast and chasing what these other niggas doing

490
00:25:16,080 --> 00:25:19,639
Speaker 1: when you had a complete head start over there. But

491
00:25:19,720 --> 00:25:22,200
Speaker 1: he doesn't have any businesses, and don't mind me. I'm

492
00:25:22,240 --> 00:25:24,200
Speaker 1: just somebody that came in the game and got mine

493
00:25:24,200 --> 00:25:27,199
Speaker 1: off the rip. So don't nobody mind me. If they

494
00:25:27,200 --> 00:25:29,960
Speaker 1: don't think I know what I'm talking about, don't mind me.

495
00:25:30,040 --> 00:25:32,280
Speaker 1: But let's get into this Howar's stern point.

496
00:25:32,280 --> 00:25:34,840
Speaker 5: Like, I don't think you're giving enough credit to transitioning

497
00:25:34,880 --> 00:25:39,040
Speaker 5: the audience from one platform to another, meaning radio to YouTube.

498
00:25:39,200 --> 00:25:41,200
Speaker 5: You have a natural hold on.

499
00:25:41,240 --> 00:25:44,760
Speaker 4: I'm gonna tell you why I was, because it's the

500
00:25:44,760 --> 00:25:45,520
Speaker 4: reason why existed.

501
00:25:45,720 --> 00:25:47,440
Speaker 5: You're moving the gold post.

502
00:25:47,480 --> 00:25:48,800
Speaker 3: No, I'm not moving as.

503
00:25:50,160 --> 00:25:53,560
Speaker 4: If that question, I wouldn't be a think if I

504
00:25:53,880 --> 00:25:57,000
Speaker 4: was compete with radio when the audience was only at radio,

505
00:25:58,000 --> 00:25:59,720
Speaker 4: the audience was already coming here.

506
00:26:00,600 --> 00:26:03,920
Speaker 3: That's the way you know, to go internet to internet.

507
00:26:04,080 --> 00:26:06,080
Speaker 3: It's hard to go radio to internet.

508
00:26:08,359 --> 00:26:10,160
Speaker 5: Was just a button thing.

509
00:26:10,640 --> 00:26:13,000
Speaker 3: Is the top two or three? We'll come to black people.

510
00:26:13,720 --> 00:26:15,800
Speaker 5: It's top two and he's not to all people.

511
00:26:15,880 --> 00:26:17,800
Speaker 4: No, No, he's top two. Would go to black people because

512
00:26:17,800 --> 00:26:21,480
Speaker 4: Wendy's always on one. For me, he's top three. He

513
00:26:22,160 --> 00:26:27,840
Speaker 4: was about like like your you're bigger, but it's not cultural.

514
00:26:29,560 --> 00:26:29,840
Speaker 2: Moment.

515
00:26:29,880 --> 00:26:30,840
Speaker 3: When Wendy brought.

516
00:26:30,760 --> 00:26:34,920
Speaker 4: Charlotmagne in, it was because Charlemagne himself would never sit

517
00:26:35,040 --> 00:26:39,440
Speaker 4: on any camera and say that Wendy is the blueprint.

518
00:26:39,520 --> 00:26:41,520
Speaker 3: I'm telling you this because it's a fact.

519
00:26:41,840 --> 00:26:44,600
Speaker 4: The only thing with Charlomage I would say is different

520
00:26:44,720 --> 00:26:47,480
Speaker 4: than the other two people about it. This is rarefied air,

521
00:26:47,560 --> 00:26:54,480
Speaker 4: So it's not rarefied air because of respective I'm talking about.

522
00:26:54,480 --> 00:26:56,000
Speaker 4: You got to be able to mobilize and move an

523
00:26:56,000 --> 00:26:59,880
Speaker 4: audience if you could tell me, like Howard Sharton moved

524
00:26:59,880 --> 00:27:01,560
Speaker 4: the audience to fucking serious.

525
00:27:01,840 --> 00:27:04,639
Speaker 3: I seen Wendy moving on in Todaytime TV. You have

526
00:27:04,720 --> 00:27:05,879
Speaker 3: to tell me what Charltte moved it on.

527
00:27:05,920 --> 00:27:08,359
Speaker 2: This to me, this point right here has no merit.

528
00:27:08,560 --> 00:27:10,680
Speaker 1: I look at it and I say, yo, he has

529
00:27:10,760 --> 00:27:14,200
Speaker 1: selective memory or he again does not understand the business.

530
00:27:14,320 --> 00:27:17,800
Speaker 2: And where's my thing? He keeps talking about him moving

531
00:27:17,800 --> 00:27:18,240
Speaker 2: the audience.

532
00:27:18,320 --> 00:27:21,840
Speaker 1: Get your ass back, die, now, get your bitch as

533
00:27:21,960 --> 00:27:25,720
Speaker 1: back die. Now just put this nigga back in his place.

534
00:27:27,160 --> 00:27:30,840
Speaker 1: What we have here is DJ Academics champion and Howard

535
00:27:30,880 --> 00:27:36,439
Speaker 1: Sterns moved to serious exem and denouncing Charlemagne's move from

536
00:27:36,560 --> 00:27:41,119
Speaker 1: radio to YouTube, just so we're clear, and he continues

537
00:27:41,160 --> 00:27:44,440
Speaker 1: to talk about moving this audience, moving this audience, because

538
00:27:44,480 --> 00:27:46,879
Speaker 1: he's basically telling you what I said about him on

539
00:27:47,000 --> 00:27:49,600
Speaker 1: Brilliant It is, Yo. The boy can't move an audience.

540
00:27:49,640 --> 00:27:51,560
Speaker 1: So that's why we don't know if the audience is

541
00:27:51,600 --> 00:27:54,520
Speaker 1: real as some people at some point. But that speaks

542
00:27:54,560 --> 00:27:57,399
Speaker 1: to his value in real life when we deal with

543
00:27:57,480 --> 00:28:00,640
Speaker 1: him on the internet. I'm almost ready to say cap

544
00:28:00,680 --> 00:28:02,960
Speaker 1: because I can't see any value in real life.

545
00:28:03,359 --> 00:28:05,480
Speaker 2: You heard me speak to yo. Is this just a

546
00:28:05,520 --> 00:28:08,200
Speaker 2: shadow we're looking at? What is this?

547
00:28:08,520 --> 00:28:13,159
Speaker 1: If they won't move? I spoke to the Twitch deal, Yo,

548
00:28:13,200 --> 00:28:16,119
Speaker 1: we had a Twitch deal. They took his deal away

549
00:28:16,520 --> 00:28:19,720
Speaker 1: and he stayed over there. Why would you pay her

550
00:28:20,119 --> 00:28:21,560
Speaker 1: for the pull name and when she give it.

551
00:28:21,480 --> 00:28:22,040
Speaker 2: To you free?

552
00:28:22,320 --> 00:28:22,520
Speaker 5: Right?

553
00:28:22,720 --> 00:28:26,600
Speaker 1: Just don't make sense. And then I don't really see

554
00:28:26,600 --> 00:28:30,520
Speaker 1: the impact. Nobody is seeing the impact, right. So here's

555
00:28:30,560 --> 00:28:34,600
Speaker 1: the trick with business, you guys, to see the real numbers.

556
00:28:34,680 --> 00:28:36,919
Speaker 1: We get in the business together, because if I pay you,

557
00:28:37,119 --> 00:28:39,160
Speaker 1: at least you can do is let me see exactly

558
00:28:39,200 --> 00:28:43,120
Speaker 1: what's going on. Every single person that goes on the

559
00:28:43,160 --> 00:28:46,840
Speaker 1: back end with DJA academics leaves the deal.

560
00:28:47,440 --> 00:28:49,840
Speaker 2: He is hip hop. Trevor Reso, I.

561
00:28:49,800 --> 00:28:52,000
Speaker 1: Think we failed to mention as well with this Howard

562
00:28:52,000 --> 00:28:57,000
Speaker 1: Stern and Charlemagne argument that Howard Stern's move was still

563
00:28:57,040 --> 00:29:00,239
Speaker 1: in the radio ecosystem, so it was from f him

564
00:29:00,240 --> 00:29:04,600
Speaker 1: an AM to satellite radio. Granted, this was a significant

565
00:29:04,640 --> 00:29:08,840
Speaker 1: leap right it was subscription based free radio to subscription base,

566
00:29:09,240 --> 00:29:12,080
Speaker 1: but the audience was already prepared, the listener was already

567
00:29:12,120 --> 00:29:15,840
Speaker 1: prepared for that kind of content and how to digest it. Now,

568
00:29:15,960 --> 00:29:20,200
Speaker 1: the move Stern made to me with groundbreaking. I do

569
00:29:20,320 --> 00:29:23,160
Speaker 1: want to give him credit. These move were groundbreaking moves.

570
00:29:23,640 --> 00:29:25,840
Speaker 1: But what Stern does was still it was still a

571
00:29:25,960 --> 00:29:30,040
Speaker 1: radio format. It was still a listenership he moved. What

572
00:29:30,200 --> 00:29:33,479
Speaker 1: Charlemagne done was take listeners and make them open their eyes.

573
00:29:34,400 --> 00:29:36,920
Speaker 1: What how Was Stern done was like taking the regular

574
00:29:37,000 --> 00:29:40,600
Speaker 1: Cheetos and throwing flaming hot on them, right, taking the

575
00:29:40,640 --> 00:29:45,760
Speaker 1: regular Cheetos and throwing some holapino on them. That's what

576
00:29:45,880 --> 00:29:49,360
Speaker 1: Howard Stern done. With Charlemagne done was yo, y'all like cheetos.

577
00:29:49,520 --> 00:29:51,520
Speaker 1: Wait till you see when I put this cheese on

578
00:29:51,560 --> 00:29:53,880
Speaker 1: it over here? It was something different, put it together,

579
00:29:54,400 --> 00:29:58,520
Speaker 1: made it a meal I ain't take right. This is

580
00:29:58,560 --> 00:30:01,280
Speaker 1: the difference. If you follow me, I always speak about

581
00:30:01,320 --> 00:30:04,880
Speaker 1: customer acquisition, not viewer acquisition, because they come and God,

582
00:30:04,880 --> 00:30:07,800
Speaker 1: I said customer acquisition. This is why my Patreon is

583
00:30:08,400 --> 00:30:11,000
Speaker 1: catered to in the way it is. That's why I

584
00:30:11,040 --> 00:30:14,600
Speaker 1: appreciate my people on Patreon, patreon dot com, it's up

585
00:30:14,640 --> 00:30:19,760
Speaker 1: their podcast is because these are my people people, these

586
00:30:19,760 --> 00:30:23,239
Speaker 1: are my supporters. And then all of this rubbish just

587
00:30:23,280 --> 00:30:27,240
Speaker 1: like searching for a needle in a haystack, and a

588
00:30:27,240 --> 00:30:29,360
Speaker 1: lot of these guys just got a lot of hay stacks.

589
00:30:29,360 --> 00:30:30,760
Speaker 2: They don't know what the needles are.

590
00:30:31,320 --> 00:30:33,520
Speaker 1: And then these companies come because they see the hay

591
00:30:33,520 --> 00:30:35,520
Speaker 1: stacks and they just know it's some needles in there.

592
00:30:35,560 --> 00:30:38,160
Speaker 1: They know, man, it's some people in there spinning. Then

593
00:30:38,200 --> 00:30:40,200
Speaker 1: they get in bidding and will it ain't nobody spinning.

594
00:30:40,680 --> 00:30:43,320
Speaker 1: But you got people that may got like me, two

595
00:30:43,440 --> 00:30:47,120
Speaker 1: three hundred thousand people, and they got twenty thousand people.

596
00:30:46,880 --> 00:30:49,440
Speaker 2: That that'll moved with him. Pay attention.

597
00:30:50,440 --> 00:30:53,400
Speaker 4: No, my nigga, it's the same program. People just start

598
00:30:53,400 --> 00:30:54,840
Speaker 4: consuming the same property.

599
00:30:57,040 --> 00:31:02,000
Speaker 5: People argument why it's the same program, right, Well, how

600
00:31:02,120 --> 00:31:03,560
Speaker 5: is radio the same as YouTube.

601
00:31:03,760 --> 00:31:07,480
Speaker 4: Okay, So let me go on your bullshit point. Okay,

602
00:31:07,520 --> 00:31:09,720
Speaker 4: So if you move them to YouTube, then they should

603
00:31:09,760 --> 00:31:12,160
Speaker 4: go to the YouTube of the other shows that he does.

604
00:31:12,920 --> 00:31:16,960
Speaker 5: I don't think you've done anything outside of the Internet space, agreed.

605
00:31:17,200 --> 00:31:20,880
Speaker 5: So you don't understand the difference between the Internet space

606
00:31:21,360 --> 00:31:26,440
Speaker 5: and the traditional media space. Charlemagne comes from the traditional

607
00:31:26,480 --> 00:31:30,280
Speaker 5: media space. I don't know if you would have the

608
00:31:30,320 --> 00:31:36,320
Speaker 5: same success going from the unbelievable achievements that you've made

609
00:31:36,440 --> 00:31:40,560
Speaker 5: on Internet two, a more water down platform.

610
00:31:40,640 --> 00:31:44,440
Speaker 3: Now, hold on, I agree so much.

611
00:31:45,080 --> 00:31:47,960
Speaker 4: That's why I think y'all don't like when I'm pointing

612
00:31:47,960 --> 00:31:48,840
Speaker 4: the same thing at him.

613
00:31:49,080 --> 00:31:51,960
Speaker 5: No, because what we're saying is the opposite. He has

614
00:31:52,000 --> 00:31:55,280
Speaker 5: the ability to go from the traditional media space where

615
00:31:55,320 --> 00:31:58,080
Speaker 5: he made the biggest radio show ever. We acknowledge within

616
00:31:58,160 --> 00:32:02,080
Speaker 5: his generation the greatest radio hosts. Right, we already acknowledge

617
00:32:02,120 --> 00:32:04,760
Speaker 5: he's done it the best over here with the handcuffs,

618
00:32:05,240 --> 00:32:07,520
Speaker 5: and then when you take the handcuffs off on the

619
00:32:07,600 --> 00:32:12,280
Speaker 5: full and unedited interview on YouTube, it becomes hip hop

620
00:32:13,240 --> 00:32:15,840
Speaker 5: media exists on YouTube because of him.

621
00:32:16,080 --> 00:32:17,000
Speaker 3: Just you no tell me who.

622
00:32:16,960 --> 00:32:19,360
Speaker 4: Thig A breakfast club was a byproduct to the Internet.

623
00:32:19,520 --> 00:32:21,160
Speaker 3: You go to get Internet.

624
00:32:20,920 --> 00:32:23,200
Speaker 2: Chainshit bro, here's what you find.

625
00:32:23,200 --> 00:32:25,520
Speaker 1: Also, with a lot of content creators, they only have

626
00:32:25,680 --> 00:32:30,520
Speaker 1: one gear, so they don't appreciate what I'm explaining. Not

627
00:32:30,600 --> 00:32:34,040
Speaker 1: only did the Breakfast Club and Charlomagne have to transition

628
00:32:34,120 --> 00:32:37,480
Speaker 1: from audio to YouTube, they had to cater the content

629
00:32:37,880 --> 00:32:42,680
Speaker 1: to the visual consumer. You now have a visual element

630
00:32:42,760 --> 00:32:46,240
Speaker 1: to consider radio. You didn't have to really consider the

631
00:32:46,320 --> 00:32:49,480
Speaker 1: visual element. Now the questions are different, The setup is

632
00:32:49,520 --> 00:32:51,840
Speaker 1: different now, the dynamic is different. Where I see it

633
00:32:51,880 --> 00:32:55,400
Speaker 1: plays into it right Now, it's a different skill set.

634
00:32:55,440 --> 00:32:58,080
Speaker 1: We got to talk to these people thirty forty five minutes.

635
00:32:58,120 --> 00:33:01,160
Speaker 1: We would just do segments quickius in and outs, in

636
00:33:01,240 --> 00:33:01,800
Speaker 1: and outs.

637
00:33:02,160 --> 00:33:02,360
Speaker 2: Right.

638
00:33:02,680 --> 00:33:04,800
Speaker 1: If you've never done these things, you really don't have

639
00:33:04,840 --> 00:33:09,600
Speaker 1: an appreciation for him. This is the conundrum you find

640
00:33:09,640 --> 00:33:12,320
Speaker 1: yourself in. And so somebody like this guy. It's the

641
00:33:12,320 --> 00:33:14,680
Speaker 1: reason why he fails every time he goes somewhere because

642
00:33:14,680 --> 00:33:19,240
Speaker 1: he take their streaming academics everywhere you go. So he

643
00:33:19,280 --> 00:33:22,840
Speaker 1: take that streaming academics over the podcast, and then it fails.

644
00:33:24,880 --> 00:33:25,800
Speaker 2: Over the complex.

645
00:33:25,840 --> 00:33:27,959
Speaker 1: If it's next to Joe Budden, maybe he can balance

646
00:33:28,000 --> 00:33:30,200
Speaker 1: it out and format it in a way where it works.

647
00:33:30,200 --> 00:33:33,280
Speaker 1: That's what Joe does good with the people that's over

648
00:33:33,320 --> 00:33:36,840
Speaker 1: with him, we'll address them in a minute. But he

649
00:33:36,960 --> 00:33:39,600
Speaker 1: kind of formats that stuff because if you listen, they'll

650
00:33:39,640 --> 00:33:41,440
Speaker 1: just be telling you be like, what the fuck was that?

651
00:33:41,880 --> 00:33:44,120
Speaker 1: Where they going with that? This is why I'm saying

652
00:33:44,160 --> 00:33:46,720
Speaker 1: it's rough for niggas to fuck with me. It's rough

653
00:33:46,720 --> 00:33:49,520
Speaker 1: for them to craft arguments, go into arguments, come out

654
00:33:49,560 --> 00:33:52,840
Speaker 1: of arguments, go into topics, come out of topics. By theyself,

655
00:33:53,480 --> 00:33:57,120
Speaker 1: they better have four five people on the couch. That's

656
00:33:57,160 --> 00:33:59,120
Speaker 1: the only way you can carry this shit up through

657
00:33:59,160 --> 00:34:03,200
Speaker 1: the mountain. No, they We're gonna see how far I

658
00:34:03,280 --> 00:34:05,680
Speaker 1: can get with this ship. The mistake a lot of

659
00:34:05,680 --> 00:34:08,080
Speaker 1: these creators make is they don't care the content to

660
00:34:08,080 --> 00:34:08,719
Speaker 1: where they're going.

661
00:34:08,800 --> 00:34:11,280
Speaker 2: Like when you see me do TV, it ain't gonna.

662
00:34:11,040 --> 00:34:14,320
Speaker 1: Be like my podcast. I ain't gonna take the podcast

663
00:34:14,440 --> 00:34:17,600
Speaker 1: on in the TV. You take elements of it. You

664
00:34:17,600 --> 00:34:20,240
Speaker 1: don't take this same guy and take him over the TV.

665
00:34:21,320 --> 00:34:22,920
Speaker 1: It's a different medium.

666
00:34:23,280 --> 00:34:27,520
Speaker 4: You're trying to give Breakfast Club credit for creating YouTube

667
00:34:27,520 --> 00:34:30,879
Speaker 4: in terms of that content, they're a byproduct.

668
00:34:31,040 --> 00:34:32,320
Speaker 3: See they're a by product.

669
00:34:32,320 --> 00:34:35,080
Speaker 4: Here's the thing, the thing, and I'll take credit away

670
00:34:35,080 --> 00:34:37,960
Speaker 4: from him and say, if the Internet wasn't busting the

671
00:34:38,000 --> 00:34:39,680
Speaker 4: way it was, he wouldn't be as big as he is.

672
00:34:40,400 --> 00:34:42,520
Speaker 3: Oh so if you're taking that credit away like that,

673
00:34:43,200 --> 00:34:44,440
Speaker 3: you can't take it.

674
00:34:44,480 --> 00:34:47,640
Speaker 1: That's my argument. Done got to the boy. The boy

675
00:34:47,719 --> 00:34:50,359
Speaker 1: taking that argument, he can feel it what I told him.

676
00:34:50,400 --> 00:34:55,600
Speaker 5: By itself, no one person said we're going you're trying

677
00:34:55,640 --> 00:34:57,760
Speaker 5: to say, is there's an appetite for this content.

678
00:34:58,200 --> 00:35:01,799
Speaker 4: The only point I said is this. You're trying to say, oh,

679
00:35:01,880 --> 00:35:03,759
Speaker 4: it's him bringing it to YouTube. I'm telling you that

680
00:35:03,800 --> 00:35:05,280
Speaker 4: YouTube is inevitable for anything.

681
00:35:05,640 --> 00:35:07,920
Speaker 3: I am a product. I don't say I create.

682
00:35:08,200 --> 00:35:10,440
Speaker 4: Like when people give me credit for being a genius,

683
00:35:10,480 --> 00:35:15,640
Speaker 4: I said, I'm also the the but I'm the benefactorer

684
00:35:15,640 --> 00:35:18,759
Speaker 4: of place in time. How many people copyright, right, But

685
00:35:18,800 --> 00:35:21,040
Speaker 4: I'm also the benefactor. I am also, very honest, I'm

686
00:35:21,120 --> 00:35:24,759
Speaker 4: very the benefactor of being one of the first. But

687
00:35:25,200 --> 00:35:27,279
Speaker 4: that moment you hear what I'm trying to say. You

688
00:35:27,360 --> 00:35:28,839
Speaker 4: have to be able to move an audience. If we're

689
00:35:28,880 --> 00:35:31,279
Speaker 4: talking about Howard's Ttern, and my whole thing is is,

690
00:35:31,560 --> 00:35:35,480
Speaker 4: if listen, you keep talking about the airnet.

691
00:35:35,200 --> 00:35:36,280
Speaker 3: You hating dog.

692
00:35:36,520 --> 00:35:39,960
Speaker 4: If Charlotte Magnet moved the Breakfast Club audience to go

693
00:35:40,040 --> 00:35:42,080
Speaker 4: watch whatever TV show he got.

694
00:35:41,920 --> 00:35:44,000
Speaker 3: Going on Hell of a Week or anything else, now

695
00:35:44,040 --> 00:35:44,560
Speaker 3: he did.

696
00:35:44,360 --> 00:35:45,400
Speaker 2: It's unfortunate.

697
00:35:45,520 --> 00:35:47,560
Speaker 1: I gotta get his game to these guys, man, and

698
00:35:47,640 --> 00:35:51,520
Speaker 1: seemingly I've been here a short amount of time. There's

699
00:35:51,560 --> 00:35:54,520
Speaker 1: a difference, and I'm gonna give you the game. At

700
00:35:54,520 --> 00:35:58,960
Speaker 1: some point you think of moving or expanding, right to

701
00:35:59,080 --> 00:36:03,120
Speaker 1: shift to YouTube meant for Charlemagne, not moving an audience,

702
00:36:03,480 --> 00:36:08,960
Speaker 1: but expanding an audience. Now he makes Breakfast Club a

703
00:36:09,040 --> 00:36:13,400
Speaker 1: global product via YouTube, He's reaching a broader demographic than

704
00:36:13,480 --> 00:36:18,880
Speaker 1: traditional radio. Could you gotta remember this move required understanding

705
00:36:18,920 --> 00:36:22,560
Speaker 1: and leverage the nuances of digital content like viral marketing,

706
00:36:23,160 --> 00:36:27,800
Speaker 1: engagement with comments, and also being more frequent with content updates.

707
00:36:27,840 --> 00:36:31,200
Speaker 1: All these things were different. As it pertains to we

708
00:36:31,320 --> 00:36:34,640
Speaker 1: gotta now cater to this new medium. This is not

709
00:36:35,080 --> 00:36:38,680
Speaker 1: moving an audience, This is expanding the audience. You guys

710
00:36:38,760 --> 00:36:41,480
Speaker 1: have reached the pinnacle of what you can do. As

711
00:36:41,520 --> 00:36:44,520
Speaker 1: it pertains, the drama farming and it's hard to move

712
00:36:44,640 --> 00:36:47,759
Speaker 1: bad children. You know, to sell a nigga some bullshit,

713
00:36:47,800 --> 00:36:51,000
Speaker 1: you gotta kind of bring it to on. You gotta

714
00:36:51,040 --> 00:36:55,160
Speaker 1: get me bullshit real conveniently. If you got that real,

715
00:36:55,239 --> 00:36:57,680
Speaker 1: nigga go through hell to come get some of that real.

716
00:36:59,080 --> 00:37:01,360
Speaker 1: If it's that real shit, nigga go through hell to

717
00:37:01,400 --> 00:37:04,480
Speaker 1: come get it. And so they're selling bullshit. So they

718
00:37:04,480 --> 00:37:06,680
Speaker 1: got to bring it to where the people at They

719
00:37:06,719 --> 00:37:07,320
Speaker 1: can't say.

720
00:37:07,280 --> 00:37:10,680
Speaker 2: Yo, the real over here. I know what a reel act.

721
00:37:10,160 --> 00:37:13,800
Speaker 1: And it's a line around the coner because they drama farming.

722
00:37:15,440 --> 00:37:17,719
Speaker 1: And so now you can't move your audience when you

723
00:37:17,880 --> 00:37:21,680
Speaker 1: drama farming. And this wasn't a move audience. This was

724
00:37:21,719 --> 00:37:26,520
Speaker 1: an expansion of audience. And I'll say it again, Howard

725
00:37:26,560 --> 00:37:31,359
Speaker 1: Stern again, monumental move, subscription based model, moving and over

726
00:37:31,600 --> 00:37:35,880
Speaker 1: over the serious XEM. I think this was monumental for

727
00:37:35,920 --> 00:37:40,239
Speaker 1: the space legend. However, his audience was already accustomed to

728
00:37:40,280 --> 00:37:44,040
Speaker 1: an audio based format. And for me, that's less of

729
00:37:44,080 --> 00:37:47,319
Speaker 1: a cultural leap, because when we look at yo, these

730
00:37:47,360 --> 00:37:51,400
Speaker 1: people they ain't even listen. Think about how you consume radio.

731
00:37:51,440 --> 00:37:54,279
Speaker 1: Ain't nobody sitting at the computer consuming radio like this

732
00:37:54,480 --> 00:37:57,600
Speaker 1: right here, sitting on their phone consuming radio like this

733
00:37:57,800 --> 00:38:00,000
Speaker 1: right here, commenting on radio.

734
00:37:59,800 --> 00:38:02,480
Speaker 2: Like this right here. A lot of people ain't doing that.

735
00:38:02,719 --> 00:38:05,640
Speaker 1: You got to take the person from now being a

736
00:38:05,680 --> 00:38:09,879
Speaker 1: passive listener to an engaged listener. No, you gotta take

737
00:38:09,920 --> 00:38:13,000
Speaker 1: them from being a passive listener to an engaged viewer.

738
00:38:14,320 --> 00:38:16,439
Speaker 2: That's whatever percentage will move from radio.

739
00:38:16,640 --> 00:38:18,880
Speaker 1: But now we got to expand the audience and start

740
00:38:18,920 --> 00:38:21,400
Speaker 1: catering to not only the people that listen, but the

741
00:38:21,400 --> 00:38:22,360
Speaker 1: people that's watching.

742
00:38:22,920 --> 00:38:27,000
Speaker 2: Come on, man, come on, man, who don't.

743
00:38:26,760 --> 00:38:31,480
Speaker 1: Know YouTube demand a different engagement strategy than audio listenership

744
00:38:32,160 --> 00:38:35,960
Speaker 1: who don't know that? And again, I recognize the challenges

745
00:38:36,000 --> 00:38:40,799
Speaker 1: of making people spend money, trust and believe I do.

746
00:38:41,880 --> 00:38:43,920
Speaker 1: That's a move of an audience and getting them to

747
00:38:43,920 --> 00:38:47,160
Speaker 1: spend something. That's a different conversation. But when we talk

748
00:38:47,200 --> 00:38:50,000
Speaker 1: about Charlemagne, this is an expansion of audience and it

749
00:38:50,040 --> 00:38:54,280
Speaker 1: should be viewed as such. Niggas keep talking about moving audience.

750
00:38:54,320 --> 00:38:56,239
Speaker 1: Dog when you catch me over here, a nigga, I'm

751
00:38:56,280 --> 00:39:00,319
Speaker 1: not moving my audience. I'm expanding my audience. This is

752
00:39:00,360 --> 00:39:01,600
Speaker 1: me spreading my wings.

753
00:39:01,719 --> 00:39:05,520
Speaker 2: Nigga. I'm traveling with this game. Nigga, I ain't sitting

754
00:39:05,600 --> 00:39:06,520
Speaker 2: still with this here.

755
00:39:07,160 --> 00:39:09,760
Speaker 1: Don't know, grass grow under my feet, Nigga, I'm steady

756
00:39:09,840 --> 00:39:12,919
Speaker 1: moving with this game, and you, nigga, telling about move

757
00:39:13,000 --> 00:39:17,239
Speaker 1: your audience. Nigga, I'm expanding audience by default. Some of

758
00:39:17,320 --> 00:39:20,640
Speaker 1: the folk move with me. I'm expanding audience. I'll show

759
00:39:20,680 --> 00:39:21,680
Speaker 1: you what to do with it.

760
00:39:22,040 --> 00:39:25,080
Speaker 4: But having people watch you on YouTube, Yo, they watch

761
00:39:25,120 --> 00:39:26,759
Speaker 4: Charleston White on YouTube, Like, what the fuck are we

762
00:39:26,840 --> 00:39:27,360
Speaker 4: talking about?

763
00:39:27,600 --> 00:39:28,160
Speaker 3: You know what I mean.

764
00:39:28,320 --> 00:39:30,680
Speaker 4: I'm not somebody who thinks that I move people. Do

765
00:39:31,160 --> 00:39:32,759
Speaker 4: you think I stand out and be like, yo, I

766
00:39:32,840 --> 00:39:35,600
Speaker 4: move people away from linear or whatever?

767
00:39:35,800 --> 00:39:36,239
Speaker 2: Just come to me.

768
00:39:36,440 --> 00:39:39,280
Speaker 3: No, that was That was a benefact of the time.

769
00:39:40,719 --> 00:39:40,919
Speaker 4: Show.

770
00:39:41,360 --> 00:39:42,600
Speaker 5: Name another radio show.

771
00:39:42,680 --> 00:39:46,400
Speaker 4: If Charlemagne gets does any other iteration.

772
00:39:46,480 --> 00:39:47,200
Speaker 3: The breakfast club.

773
00:39:47,400 --> 00:39:49,760
Speaker 4: And I hate this because it feels like I'm hating

774
00:39:49,760 --> 00:39:51,680
Speaker 4: it and you.

775
00:39:51,640 --> 00:39:53,040
Speaker 5: Kind of are because looking at I don't think you're

776
00:39:53,040 --> 00:39:56,560
Speaker 5: acknowledging the ability to take someone from traditional media. What

777
00:39:56,600 --> 00:39:58,319
Speaker 5: I think you're doing is you're looking at through.

778
00:39:58,480 --> 00:40:02,080
Speaker 4: But the reason why I'm calling bullshit on what you're

779
00:40:02,080 --> 00:40:06,120
Speaker 4: saying is because if this is documented fact, what is

780
00:40:06,200 --> 00:40:08,719
Speaker 4: what I'm saying is going to be documented fact?

781
00:40:09,120 --> 00:40:10,240
Speaker 2: Show me the other ringing.

782
00:40:11,000 --> 00:40:14,239
Speaker 4: Go and go to twenty seventeen, twenty eighteen. Hold, I

783
00:40:14,239 --> 00:40:16,719
Speaker 4: don't get my self the credit. If I don't get

784
00:40:16,760 --> 00:40:18,440
Speaker 4: my self the credit, I can't get him act.

785
00:40:18,560 --> 00:40:21,000
Speaker 5: That's your self loathing. What I'm going to tell you,

786
00:40:21,440 --> 00:40:23,520
Speaker 5: I don't get my self the credit for the self loathing.

787
00:40:23,840 --> 00:40:27,479
Speaker 5: How what I'm going to tell you is you don't

788
00:40:27,880 --> 00:40:31,960
Speaker 5: I was a part of a paradigm shift act yes

789
00:40:32,080 --> 00:40:33,520
Speaker 5: or no, I'm just who is?

790
00:40:34,239 --> 00:40:35,080
Speaker 3: I agree with you?

791
00:40:35,600 --> 00:40:39,239
Speaker 4: And I still look at that and I'm like, put

792
00:40:39,239 --> 00:40:43,640
Speaker 4: it like this, Yeah, just like Shawman is number one

793
00:40:43,640 --> 00:40:48,040
Speaker 4: at radio, but to really be number one, Like when

794
00:40:48,120 --> 00:40:51,280
Speaker 4: I see Howard and even even Wendy to a certain extent,

795
00:40:51,760 --> 00:40:54,400
Speaker 4: I see a number one. That's that it doesn't matter,

796
00:40:54,480 --> 00:40:58,120
Speaker 4: Like Wendy probably didn't even know she had a YouTube channel.

797
00:40:58,320 --> 00:41:04,719
Speaker 4: Everything in terms of how I'm like, you know, receiving everything,

798
00:41:04,760 --> 00:41:08,840
Speaker 4: Like I don't believe that I actually.

799
00:41:09,719 --> 00:41:12,040
Speaker 5: Whether people decide that you are you're not.

800
00:41:12,680 --> 00:41:14,800
Speaker 4: How do you when people keep hyping up the Warren

801
00:41:14,800 --> 00:41:17,799
Speaker 4: shrac Ara of me, I was like, bro, they had

802
00:41:17,880 --> 00:41:18,720
Speaker 4: no other option.

803
00:41:19,280 --> 00:41:21,319
Speaker 3: Bro, half the time, I didn't know what's going on.

804
00:41:21,960 --> 00:41:24,239
Speaker 2: Get your motherfucking ass back kiding.

805
00:41:24,239 --> 00:41:26,200
Speaker 4: Now? How do you when people keep hyping up the

806
00:41:26,200 --> 00:41:29,279
Speaker 4: Warren sharraq Ara of me, I was like, bro, they

807
00:41:29,320 --> 00:41:30,400
Speaker 4: had no other option.

808
00:41:30,960 --> 00:41:33,000
Speaker 3: Bro, half the time, I didn't know what's going on.

809
00:41:33,280 --> 00:41:36,480
Speaker 2: Get your motherfucking ass back kidding. Now you're gonna move

810
00:41:36,520 --> 00:41:37,839
Speaker 2: on to another topic, man.

811
00:41:37,920 --> 00:41:43,680
Speaker 1: So in closing, I do think that there's room for

812
00:41:43,719 --> 00:41:46,960
Speaker 1: a discussion on people who benefitted from radio stage for

813
00:41:47,200 --> 00:41:50,400
Speaker 1: council as it pertains to just having a choke hold

814
00:41:50,520 --> 00:41:53,680
Speaker 1: on the market. I think that being quick on your

815
00:41:53,680 --> 00:41:57,680
Speaker 1: feet and adapting to that change was paramount as it

816
00:41:57,719 --> 00:42:02,040
Speaker 1: pertains to success in that moment, and also not only shifting,

817
00:42:02,120 --> 00:42:06,320
Speaker 1: but again being able to hit that shot, being able

818
00:42:06,320 --> 00:42:09,400
Speaker 1: to hit that shot creating that shot, but being able

819
00:42:09,400 --> 00:42:11,960
Speaker 1: to hit that shot once you create it. And I

820
00:42:12,000 --> 00:42:16,279
Speaker 1: think Breakfast Club hit that shot as it pertains to

821
00:42:16,320 --> 00:42:19,719
Speaker 1: a lot of the Internet activity that we've seen I

822
00:42:19,800 --> 00:42:23,000
Speaker 1: do in academics does because he's heard me say it,

823
00:42:23,040 --> 00:42:24,799
Speaker 1: and as you see, he's adopted it.

824
00:42:24,840 --> 00:42:25,960
Speaker 2: Go listen to brilliant ID.

825
00:42:26,160 --> 00:42:30,120
Speaker 1: Is everything he's saying about itself is what I said verbatim.

826
00:42:31,200 --> 00:42:36,719
Speaker 1: Go listen to brilliant Idis. I spoke to. He's he

827
00:42:36,880 --> 00:42:43,960
Speaker 1: benefits from time and place. That's why nothing translates shots.

828
00:42:44,040 --> 00:42:47,080
Speaker 1: Know me, Alex, know me. Shout out to Alex Schultz,

829
00:42:47,160 --> 00:42:51,479
Speaker 1: A gosh, I respect those guys are like those guys.

830
00:42:51,520 --> 00:42:53,799
Speaker 1: They could have easily said, Yo, Loan said this, or

831
00:42:53,800 --> 00:42:54,479
Speaker 1: what about Loan?

832
00:42:54,640 --> 00:42:55,680
Speaker 2: Or why you right?

833
00:42:55,800 --> 00:42:57,480
Speaker 1: They could have asked him, but they didn't want to

834
00:42:57,560 --> 00:42:59,320
Speaker 1: do him how they do him. This is what I

835
00:42:59,560 --> 00:43:03,920
Speaker 1: don't really understand about content either. It's that Schultz and

836
00:43:04,120 --> 00:43:08,200
Speaker 1: Alex y'all know. He's sitting there asking y'all about fresh

837
00:43:08,280 --> 00:43:10,719
Speaker 1: and fiting, Joe Budden and certain things like that, and

838
00:43:10,760 --> 00:43:14,919
Speaker 1: so sometimes I wonder about, like Yo, It's clear that

839
00:43:15,000 --> 00:43:17,600
Speaker 1: what I've said to him has affected him. He's adopted

840
00:43:17,640 --> 00:43:20,840
Speaker 1: all the talking points and he's now projecting those on

841
00:43:20,880 --> 00:43:25,440
Speaker 1: the Charlemagne. He's now saying that Charlemagne can't move audience.

842
00:43:26,560 --> 00:43:29,360
Speaker 1: I said on Britan Idiot's the same thing about him.

843
00:43:29,960 --> 00:43:34,239
Speaker 1: He lost the Complex deal after Joe Budden left. You

844
00:43:34,360 --> 00:43:37,200
Speaker 1: lost the Spotify deal, you lost the other Complex deal

845
00:43:37,280 --> 00:43:41,800
Speaker 1: with the off the sticks. I'm just giving you guys facts.

846
00:43:41,840 --> 00:43:43,440
Speaker 1: You have to watch the game to know where the

847
00:43:43,480 --> 00:43:47,680
Speaker 1: money is. You lost the Spotify deal, you lost your

848
00:43:47,760 --> 00:43:51,120
Speaker 1: Twitch deal. Bout now you're gonna lose your Rumble deal.

849
00:43:52,160 --> 00:43:56,000
Speaker 1: You help me understand what tycoon they think they talking about?

850
00:43:56,080 --> 00:43:59,800
Speaker 1: As it pertains to the business side of it, drama farming.

851
00:44:00,440 --> 00:44:03,319
Speaker 1: He got that because what I believe in what I

852
00:44:03,400 --> 00:44:06,360
Speaker 1: was trying to explain to Schultz is is I believe

853
00:44:06,360 --> 00:44:09,719
Speaker 1: there's an element to academics that the audience has, in

854
00:44:09,840 --> 00:44:14,839
Speaker 1: particular in hip hop, and I think it's the same

855
00:44:15,000 --> 00:44:18,360
Speaker 1: aura that a TMZ has, like they say like Atasha

856
00:44:18,480 --> 00:44:21,440
Speaker 1: k has like they may have the inside scoop, and

857
00:44:21,480 --> 00:44:23,400
Speaker 1: I think that they sit in and watch for that.

858
00:44:24,600 --> 00:44:28,000
Speaker 1: They watch for that, and again granted they keep somem watching,

859
00:44:28,080 --> 00:44:31,839
Speaker 1: but I don't think academics moves inventory. I don't think

860
00:44:31,880 --> 00:44:35,680
Speaker 1: academics can move an audience can create content like that

861
00:44:35,840 --> 00:44:38,360
Speaker 1: can sustain a deal anywhere. It has yet to be

862
00:44:38,480 --> 00:44:42,120
Speaker 1: seen to have five million followers on Instagram, to have

863
00:44:42,239 --> 00:44:45,799
Speaker 1: so many views moving around here, they're everywhere, all these

864
00:44:45,840 --> 00:44:48,279
Speaker 1: different elements you say you got, and to not be

865
00:44:48,360 --> 00:44:50,839
Speaker 1: able to sustain a deal just speaks to something being

866
00:44:50,880 --> 00:44:53,759
Speaker 1: off to me. I believe that when you get in

867
00:44:53,840 --> 00:44:55,880
Speaker 1: the building with these people, they get to see the

868
00:44:55,920 --> 00:44:59,120
Speaker 1: real numbers, and in seeing the real numbers, they don't

869
00:44:59,120 --> 00:45:02,359
Speaker 1: see enough value to continue to pay their premium that

870
00:45:02,440 --> 00:45:05,680
Speaker 1: you have established based on your market visibility, based on

871
00:45:05,760 --> 00:45:06,799
Speaker 1: how people look at you.

872
00:45:08,080 --> 00:45:09,200
Speaker 2: But I don't believe.

873
00:45:08,960 --> 00:45:12,560
Speaker 1: The real numbers to be numbering because these companies want

874
00:45:12,560 --> 00:45:14,080
Speaker 1: to be in bed with hip hop. They want to

875
00:45:14,080 --> 00:45:16,760
Speaker 1: be at the forefront of hip hop. And they've given

876
00:45:16,800 --> 00:45:19,239
Speaker 1: you millions. And if they give you millions and they

877
00:45:19,280 --> 00:45:22,320
Speaker 1: get behind the scenes and see, oh this shit is nothing.

878
00:45:23,000 --> 00:45:24,880
Speaker 1: This a whole bunch of bullshit. This is what I

879
00:45:24,960 --> 00:45:27,600
Speaker 1: was trying to tell shows. Hopefully this don't come off

880
00:45:27,640 --> 00:45:30,720
Speaker 1: its hate, because it ain't hate. I'm successful, I'm doing well,

881
00:45:30,800 --> 00:45:34,760
Speaker 1: I make great money, I'm doing fabulous. I can spend

882
00:45:34,800 --> 00:45:38,000
Speaker 1: any amount of money right now. I'm fabulous. I'm doing well,

883
00:45:38,880 --> 00:45:42,439
Speaker 1: so I'm not in the situation where I'm a sucker MC.

884
00:45:42,960 --> 00:45:44,920
Speaker 2: I'm telling niggas to pick the game up.

885
00:45:44,960 --> 00:45:48,720
Speaker 1: I'm putting down not only in content, but pay attention

886
00:45:48,760 --> 00:45:51,360
Speaker 1: to your surroundings in any being as you in because

887
00:45:51,360 --> 00:45:55,200
Speaker 1: they'll trick you into following the Heathens. Meek Mill told niggas,

888
00:45:55,200 --> 00:45:58,080
Speaker 1: don't follow the Heathens, these dudes that have you drama

889
00:45:58,120 --> 00:46:00,239
Speaker 1: form and knowing they can't move the audience with that.

890
00:46:01,440 --> 00:46:03,960
Speaker 1: With that alone, you cannot move the audience with just

891
00:46:04,040 --> 00:46:07,400
Speaker 1: drama farming, you cannot move your audience. I'm giving you

892
00:46:07,480 --> 00:46:11,960
Speaker 1: that game unless they downright fighting, jumping through tables and

893
00:46:11,960 --> 00:46:15,640
Speaker 1: now what happened when you get forty. You can guarantee

894
00:46:15,680 --> 00:46:18,399
Speaker 1: when some of these content niggas get forty five years old,

895
00:46:18,440 --> 00:46:21,840
Speaker 1: they'll look back and wonder why they back broke early

896
00:46:21,920 --> 00:46:25,000
Speaker 1: and they shit hurt. Then they fucked off. Cut dog.

897
00:46:25,120 --> 00:46:27,320
Speaker 1: Number one, you probably don't take care of yourself. And

898
00:46:27,360 --> 00:46:31,160
Speaker 1: then number two, you've been smashing yourself through tables for

899
00:46:31,360 --> 00:46:35,480
Speaker 1: pennies on the dollar. Yo, Instagram youtubeer shit, they pay

900
00:46:35,520 --> 00:46:37,880
Speaker 1: pennies on the dollar. The boys are set themself on

901
00:46:37,960 --> 00:46:40,839
Speaker 1: fire for this list shit and they think, I don't

902
00:46:40,840 --> 00:46:45,920
Speaker 1: see Queen's flip struggling over there, how you gonna debote

903
00:46:45,960 --> 00:46:46,560
Speaker 1: Joe Budden?

904
00:46:46,560 --> 00:46:49,399
Speaker 2: And you literally struggling over to keep your views up?

905
00:46:49,600 --> 00:46:54,120
Speaker 1: You getting twelve thousand and twenty thousand, not sitting next

906
00:46:54,120 --> 00:46:56,319
Speaker 1: to Joe with this is with you on camera, with

907
00:46:56,400 --> 00:46:59,240
Speaker 1: shampoo on camera, with your whole little setup on camera,

908
00:46:59,520 --> 00:47:02,040
Speaker 1: You getting twenty and thirty thousand views. Then you're going

909
00:47:02,080 --> 00:47:04,600
Speaker 1: over with Joe acting life. I got my own shit,

910
00:47:04,680 --> 00:47:07,200
Speaker 1: I can do this and that. Do what When show

911
00:47:07,200 --> 00:47:11,320
Speaker 1: a nigga, don't tell a nigga, nah, show a nigga,

912
00:47:11,360 --> 00:47:12,240
Speaker 1: don't tell a nigga.

913
00:47:13,120 --> 00:47:14,640
Speaker 2: Cause look like y'all getting.

914
00:47:14,400 --> 00:47:17,640
Speaker 1: Thirty thirty thousand views, which is good, but not when

915
00:47:17,680 --> 00:47:20,160
Speaker 1: you deboing a nigga talking about you want forty thousand

916
00:47:20,160 --> 00:47:22,560
Speaker 1: a month. We'll talk about that later because I'm get

917
00:47:22,560 --> 00:47:27,480
Speaker 1: into Joe Budden and this doctor Umar Johnson thing. I'm

918
00:47:27,480 --> 00:47:31,719
Speaker 1: gonna show y'all some proof that I showed and guaranteed

919
00:47:31,760 --> 00:47:35,680
Speaker 1: doctor Umar Johnson that after he sat with me, Joe

920
00:47:35,680 --> 00:47:40,760
Speaker 1: Buddener come running. I control these niggas. I control these niggas.

921
00:47:41,200 --> 00:47:47,000
Speaker 1: I guarantee doctor Umar Johnson. Yo, Joe Budden, I'm gonna

922
00:47:47,000 --> 00:47:49,960
Speaker 1: call you after this. They watching me. They want to

923
00:47:50,000 --> 00:47:54,040
Speaker 1: be like me. They want to be like me. They

924
00:47:54,080 --> 00:47:56,080
Speaker 1: even referenced the name in the show. But we'll get

925
00:47:56,080 --> 00:47:57,920
Speaker 1: to that in a minute. Let's listen to a little

926
00:47:58,280 --> 00:47:58,920
Speaker 1: Let's move on.

927
00:47:59,680 --> 00:48:02,680
Speaker 2: Watch it's the full video on its up There podcast, YouTube,

928
00:48:02,960 --> 00:48:05,799
Speaker 2: and exclusives on Patreon Get there Now.