1 00:00:08,320 --> 00:00:12,440 Speaker 1: The Dallas Cowboys Present. These boots are made for talking 2 00:00:13,119 --> 00:00:18,600 Speaker 1: the official podcast of the Dallas Cowboys Cheerleaders. No, your hosts, 3 00:00:18,920 --> 00:00:24,239 Speaker 1: Courtney McKenna and Shannon Gross. Well, it's not Thursday. It's 4 00:00:24,280 --> 00:00:26,640 Speaker 1: not Thursday, but it's a good day. What is today? 5 00:00:26,640 --> 00:00:28,600 Speaker 1: I don't even know what today is? Tuesday, but it 6 00:00:28,640 --> 00:00:31,240 Speaker 1: feels like a nobody No, I don't know what it 7 00:00:31,720 --> 00:00:35,720 Speaker 1: feels like Wednesday because we play on Thursday. It's weird. 8 00:00:36,040 --> 00:00:38,760 Speaker 1: I don't know what's going on with these headphones louder quiet, 9 00:00:38,920 --> 00:00:44,400 Speaker 1: I don't know the balance is off anyway, what's happening? Well, 10 00:00:45,320 --> 00:00:47,960 Speaker 1: I have puffy and heavy eyes from all the crying 11 00:00:48,000 --> 00:00:50,560 Speaker 1: I've been doing this morning. Oh we'll get into that 12 00:00:50,600 --> 00:00:53,680 Speaker 1: in a minute. But first, we're on a special day, 13 00:00:53,800 --> 00:00:56,920 Speaker 1: a different day for a special reason, and we have 14 00:00:56,960 --> 00:01:01,720 Speaker 1: a special guest. Two special guests, one super special, once 15 00:01:01,840 --> 00:01:04,479 Speaker 1: been on the show before, she's still special in her 16 00:01:04,520 --> 00:01:07,880 Speaker 1: own way. We'd like to welcome to the show. First, Tasha, 17 00:01:07,959 --> 00:01:12,839 Speaker 1: how are you good? I'm great? How are things? Things 18 00:01:12,840 --> 00:01:16,240 Speaker 1: are busy but super good? Yeah, one time year. And 19 00:01:16,280 --> 00:01:19,040 Speaker 1: the reason why we are on on a special day 20 00:01:19,120 --> 00:01:22,840 Speaker 1: at a special time is because Randy Steele the director 21 00:01:22,880 --> 00:01:26,880 Speaker 1: of Partnership Marketing for Luke Casey Boots, is joining us today. 22 00:01:26,880 --> 00:01:29,440 Speaker 1: How's it going, Randy. It's great. It's an honor to 23 00:01:29,480 --> 00:01:32,480 Speaker 1: be here. Yeah, awesome, Thanks for coming on. So we 24 00:01:32,560 --> 00:01:34,800 Speaker 1: have this special thing going on, Courtney. You want to 25 00:01:34,800 --> 00:01:39,200 Speaker 1: tell us why Randy is here? I would love to. So. Actually, 26 00:01:39,240 --> 00:01:43,160 Speaker 1: as of today, all of the NFL teams have started 27 00:01:44,400 --> 00:01:49,040 Speaker 1: They're My Cause My Cleats campaign, an NFL initiative where 28 00:01:49,080 --> 00:01:52,960 Speaker 1: players have custom made cleats to represent a cause that's 29 00:01:53,040 --> 00:01:56,000 Speaker 1: near under their heart and can literally be anything that's 30 00:01:56,000 --> 00:01:59,360 Speaker 1: important to them. So Dallas Cowboys players came out with 31 00:01:59,520 --> 00:02:03,400 Speaker 1: their day you know, zeked the SPCA and Dak has 32 00:02:03,520 --> 00:02:07,400 Speaker 1: his fight, faith finished, foundation, is that in the correct 33 00:02:07,480 --> 00:02:11,640 Speaker 1: order and everything in between. So last year Dallas Cowboys 34 00:02:11,720 --> 00:02:15,400 Speaker 1: cheerleaders started along the same lines of them Cause My 35 00:02:15,480 --> 00:02:19,160 Speaker 1: Boots campaign, where every cheerleader gets to pick a color 36 00:02:19,200 --> 00:02:21,440 Speaker 1: of the star on their boot to be changed for 37 00:02:21,520 --> 00:02:24,359 Speaker 1: that game to represent a cause that's near and dear 38 00:02:24,400 --> 00:02:26,920 Speaker 1: to their heart. So it's the second year around and 39 00:02:27,000 --> 00:02:31,600 Speaker 1: we are filming this week the video vignettes that will 40 00:02:31,639 --> 00:02:34,960 Speaker 1: be put out for the cheerleaders, all of their causes, 41 00:02:35,080 --> 00:02:37,720 Speaker 1: all of the above, and Randy drove up from Austin. 42 00:02:38,320 --> 00:02:40,760 Speaker 1: So where are we filming these this year? Because that's different. 43 00:02:40,919 --> 00:02:43,240 Speaker 1: This is different. We are filming them inside the Luke 44 00:02:43,280 --> 00:02:46,120 Speaker 1: Casey store at the Star in Frisco. Yes, so Randy 45 00:02:46,240 --> 00:02:49,520 Speaker 1: drove up here to help oversee all that, right, Randy, Well, 46 00:02:49,560 --> 00:02:54,440 Speaker 1: I'm just an honored participant in it, an observer. These 47 00:02:54,440 --> 00:02:59,000 Speaker 1: are the stars. So Randy and Courtney and Carrie have 48 00:02:59,120 --> 00:03:02,440 Speaker 1: been opening the store at what time every morning this 49 00:03:02,440 --> 00:03:05,280 Speaker 1: week six thirty in the morning, six thirty in the 50 00:03:05,320 --> 00:03:09,040 Speaker 1: morning and beating the sun to the punch, shooting until 51 00:03:09,560 --> 00:03:11,640 Speaker 1: the store closes, and then we have one more shoot 52 00:03:11,760 --> 00:03:13,680 Speaker 1: later this week for the girls that can't make it 53 00:03:13,720 --> 00:03:16,760 Speaker 1: in the mornings in the afternoon. So Randy and the 54 00:03:16,840 --> 00:03:19,200 Speaker 1: people over it the Luke Casey Store have been more 55 00:03:19,200 --> 00:03:22,040 Speaker 1: than accommodating. We really appreciate you guys doing that. We 56 00:03:22,639 --> 00:03:25,040 Speaker 1: wanted to, you know, carry had this carries one of 57 00:03:25,040 --> 00:03:27,840 Speaker 1: our videographers that does a lot of stuff, in fact, 58 00:03:27,840 --> 00:03:30,040 Speaker 1: most of the stuff for all of our social media 59 00:03:30,080 --> 00:03:33,640 Speaker 1: for the cheerleaders and cowboys, and we wanted to take 60 00:03:33,680 --> 00:03:36,040 Speaker 1: these to the next level because they were so good 61 00:03:36,160 --> 00:03:38,720 Speaker 1: last year. We wanted to mix it up a little 62 00:03:38,760 --> 00:03:40,839 Speaker 1: bit and do something different. He had the idea, let's 63 00:03:40,840 --> 00:03:42,560 Speaker 1: go scout the store and see what it looks like. 64 00:03:42,600 --> 00:03:45,240 Speaker 1: And we went over and looked and it looked great, 65 00:03:45,680 --> 00:03:47,640 Speaker 1: and it looks even better the way after he got 66 00:03:47,640 --> 00:03:50,840 Speaker 1: it set up. So we really appreciate y'all helping us out. 67 00:03:50,920 --> 00:03:54,240 Speaker 1: So tell us, Randy, how did this come? How did 68 00:03:54,360 --> 00:03:57,040 Speaker 1: first off tell us about this great partnership you guys 69 00:03:57,040 --> 00:03:59,400 Speaker 1: have with the cheerleaders. How did that start? Well, it 70 00:03:59,560 --> 00:04:05,000 Speaker 1: started about eight years ago. We've really that's not true. 71 00:04:05,880 --> 00:04:09,480 Speaker 1: The partnership of the relationship with the Dallas Cowboys and 72 00:04:09,600 --> 00:04:13,440 Speaker 1: Luke Casey Bootmaker actually started in the spring of nineteen 73 00:04:13,600 --> 00:04:18,720 Speaker 1: sixty when Tech Shram contacted Luke Casey about making some 74 00:04:18,800 --> 00:04:23,200 Speaker 1: Dallas Cowboy boots and we made them for the administration, 75 00:04:23,480 --> 00:04:28,479 Speaker 1: including Coach Landry several players. There's some photographs of the boots. 76 00:04:28,520 --> 00:04:32,520 Speaker 1: I actually believe that y'all own Coach Landry's boots, and 77 00:04:32,800 --> 00:04:37,600 Speaker 1: they're amazing. And it's been a relationship that wasn't necessarily official, 78 00:04:37,680 --> 00:04:42,800 Speaker 1: but ongoing for decades, and then about eight years ago 79 00:04:43,279 --> 00:04:46,480 Speaker 1: we became official partners together and we've had the great 80 00:04:46,520 --> 00:04:51,360 Speaker 1: honor of providing the DCC with their white boots, their 81 00:04:51,600 --> 00:04:55,799 Speaker 1: iconic white right right, that's very cool. And then you guys, 82 00:04:55,839 --> 00:04:58,040 Speaker 1: so eight years ago you started making them and then 83 00:04:58,240 --> 00:05:01,040 Speaker 1: that partnership just continu you to go. And then tell 84 00:05:01,080 --> 00:05:04,000 Speaker 1: us a little bit about when you first heard about 85 00:05:04,000 --> 00:05:07,120 Speaker 1: the My Cause, My Boots campaign. Well, it actually came 86 00:05:07,440 --> 00:05:10,760 Speaker 1: from the Dallas Cowboy Cheerleaders. They had the idea, as 87 00:05:10,800 --> 00:05:14,440 Speaker 1: you were saying, Courtney, about the my Cause, My cleats, 88 00:05:14,839 --> 00:05:18,640 Speaker 1: and it sort of morphed over to my Cause, My Boots, 89 00:05:18,640 --> 00:05:21,000 Speaker 1: and they approached us about it. We thought it was 90 00:05:21,000 --> 00:05:25,080 Speaker 1: an incredible opportunity. Didn't have any idea how big it 91 00:05:25,080 --> 00:05:28,120 Speaker 1: would become, but we just thought it would be fun. 92 00:05:28,200 --> 00:05:31,960 Speaker 1: Where each of the Dallas Cowboy Cheerleader boots have a 93 00:05:32,000 --> 00:05:36,160 Speaker 1: silver star on their pool strap, and for this we 94 00:05:36,160 --> 00:05:38,359 Speaker 1: were going to change the color of the star to 95 00:05:38,520 --> 00:05:41,320 Speaker 1: represent the cause that each of the members of the 96 00:05:41,440 --> 00:05:46,279 Speaker 1: DCC were supporting. Nice and how many colors do we 97 00:05:46,360 --> 00:05:48,839 Speaker 1: have this year? Do you know, Courtney? I don't know 98 00:05:48,880 --> 00:05:50,599 Speaker 1: the exact number off the top of my head, but 99 00:05:50,680 --> 00:05:55,839 Speaker 1: there are colors, and there are multicolored ones, there are 100 00:05:56,040 --> 00:06:00,200 Speaker 1: patterned ones. They went above and beyond. It may King 101 00:06:00,279 --> 00:06:02,600 Speaker 1: sure that it was perfect. It wasn't like, oh, this 102 00:06:02,680 --> 00:06:06,200 Speaker 1: cause has read it was what color red? Or this 103 00:06:06,320 --> 00:06:09,240 Speaker 1: cause has a lot of different colors, but which one 104 00:06:09,320 --> 00:06:11,920 Speaker 1: is the most accurate for what this girl is supporting. 105 00:06:13,279 --> 00:06:15,479 Speaker 1: They wanted it to make sure it was spot on 106 00:06:15,600 --> 00:06:18,680 Speaker 1: and perfect. It wasn't even just like the list that 107 00:06:18,760 --> 00:06:21,120 Speaker 1: was sent over to Luke Casey. Luke Casey then took 108 00:06:21,160 --> 00:06:25,400 Speaker 1: that list to make sure it was perfect. And I 109 00:06:25,440 --> 00:06:27,280 Speaker 1: haven't seen all of the boots this year. I've only 110 00:06:27,320 --> 00:06:30,120 Speaker 1: seen one and it was pretty. The girls still haven't 111 00:06:30,160 --> 00:06:34,400 Speaker 1: even seen him, but their top notch amazing. When when 112 00:06:34,400 --> 00:06:36,640 Speaker 1: do the girls get to see them? I don't even 113 00:06:36,680 --> 00:06:39,160 Speaker 1: know if it's been decided by anybody. I thought there 114 00:06:39,200 --> 00:06:42,880 Speaker 1: was an unboxing last night. No, there was going to be, 115 00:06:42,960 --> 00:06:47,640 Speaker 1: but a changing schedule and so right now it's undetermined. 116 00:06:47,640 --> 00:06:50,560 Speaker 1: We're with holding them from them right now, but there 117 00:06:50,680 --> 00:06:53,360 Speaker 1: could be a special event for it all. It isn't 118 00:06:53,360 --> 00:06:57,440 Speaker 1: a really, it's really an amazing opportunity to see it. 119 00:06:57,839 --> 00:07:01,000 Speaker 1: So Tasha, what is your what is your color? And 120 00:07:01,080 --> 00:07:04,200 Speaker 1: your calls? So last year I actually did dementia for 121 00:07:04,279 --> 00:07:07,600 Speaker 1: my grandpa who's suffered from mensa for six years now. 122 00:07:08,000 --> 00:07:10,640 Speaker 1: And this year I did the color lavender for my 123 00:07:10,680 --> 00:07:14,080 Speaker 1: grandmother who's actually the caregiver. For her, Lavender stands for 124 00:07:14,240 --> 00:07:19,240 Speaker 1: caregiver awareness and appreciation. So you know, it was amazing 125 00:07:19,320 --> 00:07:21,600 Speaker 1: last year to do it, and I think especially for 126 00:07:22,640 --> 00:07:24,240 Speaker 1: I mean for all of us, but being how to 127 00:07:24,280 --> 00:07:26,920 Speaker 1: stay and not being able to be with my grandpa family, 128 00:07:26,960 --> 00:07:29,120 Speaker 1: it was a really big deal to show them like, 129 00:07:30,200 --> 00:07:33,000 Speaker 1: I'm doing everything possible to help you out and to 130 00:07:33,160 --> 00:07:34,680 Speaker 1: let you know I'm here and I love you. And 131 00:07:35,040 --> 00:07:37,680 Speaker 1: we're so happy that Randy's letting us do this because 132 00:07:37,680 --> 00:07:41,400 Speaker 1: it's so nice to have a platform. And so this year, 133 00:07:41,440 --> 00:07:44,480 Speaker 1: I'm just really excited to honor my grandmother and she 134 00:07:44,640 --> 00:07:47,120 Speaker 1: just does an amazing job. She's such a strong person. 135 00:07:47,200 --> 00:07:50,120 Speaker 1: And love her so much and she's an amazing caregiver. Yeah, 136 00:07:50,240 --> 00:07:52,880 Speaker 1: have you shot your video yet? I did? Yeah? Did 137 00:07:52,920 --> 00:07:56,880 Speaker 1: carry make you cry? He made girls cry? When I 138 00:07:56,920 --> 00:07:58,560 Speaker 1: was in there, he was making girls cry, and I 139 00:07:58,600 --> 00:08:01,120 Speaker 1: wasn't real happy with him. Yeah, there's a lot of 140 00:08:01,200 --> 00:08:04,000 Speaker 1: us that got very emotional. Yes, I can imagine, because 141 00:08:04,000 --> 00:08:07,840 Speaker 1: it's like every cause is something that really hits home, 142 00:08:07,920 --> 00:08:09,920 Speaker 1: and it's like a lot of times you don't realize 143 00:08:09,960 --> 00:08:11,880 Speaker 1: that until you start talking about it, and then like 144 00:08:12,920 --> 00:08:16,000 Speaker 1: all this stuff comes from nowhere, and it's like the 145 00:08:16,080 --> 00:08:17,600 Speaker 1: couple of people I was in the room for it 146 00:08:17,640 --> 00:08:20,960 Speaker 1: was like, Okay, this is making me really uncomfortable. I'm 147 00:08:20,960 --> 00:08:22,840 Speaker 1: gonna go back across the street and go to work. 148 00:08:22,920 --> 00:08:24,720 Speaker 1: But it's I mean, it's for a great cause. And 149 00:08:25,400 --> 00:08:28,280 Speaker 1: so Randy tell us about the colors. How long does 150 00:08:28,280 --> 00:08:30,680 Speaker 1: it take to make a star a different color? How 151 00:08:30,680 --> 00:08:33,880 Speaker 1: do you, oh tell them? How long it actually takes 152 00:08:33,880 --> 00:08:36,920 Speaker 1: to make a DCC boot compared to how fast you 153 00:08:36,960 --> 00:08:40,720 Speaker 1: guys make these ones. It's it's fast. It's really interesting 154 00:08:40,840 --> 00:08:43,880 Speaker 1: to take make a normal pair of boots for us, 155 00:08:44,920 --> 00:08:47,360 Speaker 1: and we are on the higher end of things. We 156 00:08:47,760 --> 00:08:50,280 Speaker 1: are known by the best of the best when it 157 00:08:50,280 --> 00:08:54,280 Speaker 1: comes to Western inspired luxury footwear. It takes us about 158 00:08:54,280 --> 00:08:56,920 Speaker 1: four to five months to make a pair of boots 159 00:08:56,920 --> 00:09:00,680 Speaker 1: from start to finish. Really, these are made in a 160 00:09:00,720 --> 00:09:05,400 Speaker 1: matter of weeks because we stop production to make these 161 00:09:05,440 --> 00:09:10,160 Speaker 1: particular boots. I order the white boots that come for fall, 162 00:09:10,520 --> 00:09:13,800 Speaker 1: I order those in January, the first week of January, 163 00:09:13,880 --> 00:09:17,360 Speaker 1: so they'll be ready in August. But on these boots 164 00:09:17,520 --> 00:09:19,880 Speaker 1: we wait till we hear from them and if I 165 00:09:20,000 --> 00:09:23,040 Speaker 1: made and I'd like to just say one point about 166 00:09:23,840 --> 00:09:29,679 Speaker 1: their stories. When it comes to the might cause my boots, 167 00:09:30,240 --> 00:09:34,440 Speaker 1: I personally think that it's the exclamation point on the 168 00:09:34,520 --> 00:09:39,240 Speaker 1: relationship between the Dallas Cowboys, the Dallas Cowboy Cheerleaders and 169 00:09:39,360 --> 00:09:43,160 Speaker 1: Luke Casey Bootmaker. Here's wine. We all have a story. 170 00:09:43,800 --> 00:09:49,920 Speaker 1: There's thirty six incredibly beautiful, incredibly talented women who make 171 00:09:50,040 --> 00:09:53,560 Speaker 1: up the Dallas Cowboy Cheerleaders. Each one of those young 172 00:09:53,640 --> 00:09:58,439 Speaker 1: ladies have a story. This is their opportunity to share 173 00:09:58,480 --> 00:10:02,160 Speaker 1: a piece of them with all of us about what's important, 174 00:10:02,600 --> 00:10:06,040 Speaker 1: what they're cause. It may be about animals, it may 175 00:10:06,040 --> 00:10:08,720 Speaker 1: be about their grandparents, it may be about their mom 176 00:10:08,720 --> 00:10:11,920 Speaker 1: and dad, may be about a family friend. And to 177 00:10:12,040 --> 00:10:15,640 Speaker 1: hear those stories and to know that that night they 178 00:10:15,679 --> 00:10:19,160 Speaker 1: take the field, when they do, they're taking a piece 179 00:10:19,200 --> 00:10:23,880 Speaker 1: of them with them in those boots. It's an amazing opportunity. 180 00:10:24,400 --> 00:10:31,000 Speaker 1: We want our relationships to be natural relationships, not necessarily transactional. 181 00:10:31,640 --> 00:10:35,600 Speaker 1: Anybody can have that. It's really important who we partner with, 182 00:10:36,040 --> 00:10:39,720 Speaker 1: and it's just a terrific honor to have the relationship 183 00:10:39,760 --> 00:10:43,920 Speaker 1: with the Dallas Cowboys organization. But this one, this event 184 00:10:44,720 --> 00:10:48,920 Speaker 1: is the exclamation point because we get to see the boots, 185 00:10:49,160 --> 00:10:51,200 Speaker 1: we get to see the girls, and we get to 186 00:10:51,240 --> 00:10:54,680 Speaker 1: hear the stories, and they're on the side of their boots, 187 00:10:54,880 --> 00:10:56,760 Speaker 1: and they're in their hearts and they're on the field, 188 00:10:56,800 --> 00:11:00,360 Speaker 1: and it's everything. It encompass all that we're about. Yeah, 189 00:11:00,400 --> 00:11:04,480 Speaker 1: that's awesome. So last year, Tasha, when you guys got 190 00:11:04,480 --> 00:11:07,120 Speaker 1: the boots, how did they let you see them? Was 191 00:11:07,160 --> 00:11:09,560 Speaker 1: it like everybody opened them at the same time. How 192 00:11:09,880 --> 00:11:11,960 Speaker 1: did they present them to you guys? Yes, we actually 193 00:11:11,960 --> 00:11:14,600 Speaker 1: did a big unboxing in our locker room and they 194 00:11:14,640 --> 00:11:17,280 Speaker 1: had them all out, yes, the locker room here at 195 00:11:17,320 --> 00:11:20,200 Speaker 1: the Star, and they were all in a circle and 196 00:11:20,280 --> 00:11:22,280 Speaker 1: we had our names on them and we got to 197 00:11:22,280 --> 00:11:24,880 Speaker 1: open them up at the same time, and we each 198 00:11:24,920 --> 00:11:28,400 Speaker 1: actually took turns going around the entire room and sharing 199 00:11:28,880 --> 00:11:31,520 Speaker 1: the color that we chose and why. And it was 200 00:11:31,559 --> 00:11:33,880 Speaker 1: just a really special moment, Especially this time of year, 201 00:11:33,920 --> 00:11:36,160 Speaker 1: we get so caught up in you know, the holidays, 202 00:11:36,200 --> 00:11:38,040 Speaker 1: and it's you know, busy with the football season and 203 00:11:38,080 --> 00:11:40,840 Speaker 1: practice and you know work and outside lives, and it 204 00:11:40,920 --> 00:11:44,240 Speaker 1: was so good just to take a moment and realize 205 00:11:44,240 --> 00:11:46,760 Speaker 1: what everybody else is going going through. You know, in 206 00:11:46,760 --> 00:11:49,400 Speaker 1: their personal lives, and we just loved doing it because 207 00:11:49,440 --> 00:11:51,800 Speaker 1: for us cheerleaders, yes, you know, we share on the 208 00:11:51,840 --> 00:11:55,320 Speaker 1: football field, and it's like our moment to have a voice, 209 00:11:55,960 --> 00:11:58,440 Speaker 1: you know, and to raise awareness for something that's really 210 00:11:58,440 --> 00:12:01,520 Speaker 1: really special to us. Imagine that's and this is me 211 00:12:01,600 --> 00:12:04,120 Speaker 1: from the outside looking him, but you probably learned it's 212 00:12:04,160 --> 00:12:06,920 Speaker 1: probably like a huge bonding experience because you probably learned 213 00:12:07,000 --> 00:12:10,199 Speaker 1: so much about all your teammates that you didn't know, like, oh, 214 00:12:10,240 --> 00:12:11,520 Speaker 1: I didn't know you were going through that, or I 215 00:12:11,559 --> 00:12:14,160 Speaker 1: didn't know that this is what was going on in 216 00:12:14,160 --> 00:12:15,920 Speaker 1: your life. So I can imagine that was just like 217 00:12:15,960 --> 00:12:19,600 Speaker 1: a huge like oh, yes, absolutely it was. It was 218 00:12:19,640 --> 00:12:22,200 Speaker 1: good to see, you know, people bonding over things that 219 00:12:22,240 --> 00:12:25,720 Speaker 1: they've either been through or currently going through and knowing 220 00:12:25,720 --> 00:12:27,600 Speaker 1: that you have that person to go to that maybe 221 00:12:27,600 --> 00:12:30,760 Speaker 1: you wouldn't normally speak up about something like that. So yeah, 222 00:12:30,800 --> 00:12:33,480 Speaker 1: it was just an amazing overall experience and I'm so 223 00:12:33,480 --> 00:12:35,960 Speaker 1: happy we're doing it again. Yeah, that's really cool. And 224 00:12:35,960 --> 00:12:38,480 Speaker 1: you were involved last year and shooting all the videos 225 00:12:38,559 --> 00:12:42,880 Speaker 1: and organizing all that. What was the biggest the biggest 226 00:12:42,880 --> 00:12:44,959 Speaker 1: wow moment for you being a part of that from 227 00:12:45,040 --> 00:12:47,439 Speaker 1: kind of start to finish. I guess the biggest thing 228 00:12:47,559 --> 00:12:51,840 Speaker 1: is it's so relatable and in every sense, every person 229 00:12:51,960 --> 00:12:55,160 Speaker 1: has a story. Every person has their why, and a 230 00:12:55,200 --> 00:12:59,000 Speaker 1: lot of this is their why and their driving factors 231 00:12:59,240 --> 00:13:02,880 Speaker 1: as to how they live their lives or how they 232 00:13:02,920 --> 00:13:06,360 Speaker 1: want to be as caretakers and mothers or friends, or 233 00:13:07,120 --> 00:13:11,319 Speaker 1: this person has everything going against them, but they still 234 00:13:11,360 --> 00:13:16,880 Speaker 1: manage to live happy in exciting life for them. When 235 00:13:16,920 --> 00:13:18,560 Speaker 1: we look at things and we're like, if we were 236 00:13:19,440 --> 00:13:21,040 Speaker 1: we might have a terrible day, and we're like, ah, 237 00:13:21,080 --> 00:13:23,319 Speaker 1: this sucks and this and that. But I hear so 238 00:13:23,400 --> 00:13:26,240 Speaker 1: many of the girls talking these past couple of days 239 00:13:26,240 --> 00:13:30,000 Speaker 1: and it just puts everything into perspective. It's like this 240 00:13:30,040 --> 00:13:34,400 Speaker 1: person lost their limbs or their chained to a wheelchair essentially, 241 00:13:34,800 --> 00:13:37,439 Speaker 1: but their outlook on life is so much even more 242 00:13:37,480 --> 00:13:40,480 Speaker 1: positive than ours. And we have everything to be excited 243 00:13:40,520 --> 00:13:43,760 Speaker 1: and happy for, so it makes everything relatable. And we 244 00:13:43,760 --> 00:13:47,000 Speaker 1: were talking with Maddie. She did down syndrome last year 245 00:13:47,160 --> 00:13:51,720 Speaker 1: and she's doing it again this year, and it's a 246 00:13:51,760 --> 00:13:57,040 Speaker 1: different and more unfortunate set of circumstances for her. Last year, 247 00:13:57,320 --> 00:14:00,000 Speaker 1: she talked about her best friend Matt and how he's 248 00:14:00,160 --> 00:14:03,760 Speaker 1: help shape her life and help her really in all 249 00:14:03,800 --> 00:14:07,400 Speaker 1: aspects of life, and unfortunately he's recently passed away. So 250 00:14:07,480 --> 00:14:11,760 Speaker 1: now she's talking about how through him she hopes to 251 00:14:11,800 --> 00:14:16,320 Speaker 1: carry on his legacy and one his outlook on life 252 00:14:16,360 --> 00:14:19,080 Speaker 1: has changed her outlook on life forever. But she hopes 253 00:14:19,120 --> 00:14:23,080 Speaker 1: that she can continue to influence people like he influenced her. 254 00:14:23,320 --> 00:14:25,720 Speaker 1: And it's crazy because she said people would reach out 255 00:14:25,720 --> 00:14:27,560 Speaker 1: to her and talk to her all the time about it. 256 00:14:27,920 --> 00:14:30,040 Speaker 1: Or she said that I think it was a month 257 00:14:30,080 --> 00:14:34,080 Speaker 1: of October was National down Syndrome Month, and so every 258 00:14:34,160 --> 00:14:37,880 Speaker 1: day during October she would post a fact about down syndrome. 259 00:14:38,160 --> 00:14:40,560 Speaker 1: And she said she did had it not been for 260 00:14:40,640 --> 00:14:43,000 Speaker 1: my cos My Boots last year, she doesn't feel like 261 00:14:43,040 --> 00:14:47,000 Speaker 1: she would have been comfortable or capable of posting things 262 00:14:47,040 --> 00:14:50,520 Speaker 1: like that because the platform has her allowed to do that. 263 00:14:50,560 --> 00:14:53,440 Speaker 1: And she even was invited to go to I don't 264 00:14:53,440 --> 00:14:55,440 Speaker 1: want to get this wrong, she's going to New York 265 00:14:55,960 --> 00:14:59,120 Speaker 1: for do you know exactly what it was. It's a 266 00:14:59,240 --> 00:15:01,480 Speaker 1: gala in New York and they're going to need to 267 00:15:01,520 --> 00:15:08,920 Speaker 1: auction off her boots. Oh that's really cool down and gala. Yeah, 268 00:15:09,040 --> 00:15:12,600 Speaker 1: that's awesome. So it affect it's it really does affect 269 00:15:12,600 --> 00:15:15,720 Speaker 1: people and people notice it. Or even like Gina was 270 00:15:15,720 --> 00:15:18,600 Speaker 1: in a sorority and she chose the philanthropy of her 271 00:15:18,600 --> 00:15:21,440 Speaker 1: sorority last year and the national sorority picked it up 272 00:15:21,440 --> 00:15:25,680 Speaker 1: and invited Gina to do stuff with the national sorority. 273 00:15:25,680 --> 00:15:29,040 Speaker 1: And it's interesting and it's cool, and it just resonates 274 00:15:29,040 --> 00:15:34,120 Speaker 1: with one person or another. Whether this person picked diabetes 275 00:15:34,120 --> 00:15:36,280 Speaker 1: and you don't really have anybody in your family or 276 00:15:36,400 --> 00:15:40,280 Speaker 1: friends circle who has diabetes, there's going to be another 277 00:15:40,360 --> 00:15:44,040 Speaker 1: cheerleader with something that resonates with you. Or even if 278 00:15:44,320 --> 00:15:46,480 Speaker 1: what resonates with you is a rare disease. One of 279 00:15:46,480 --> 00:15:49,080 Speaker 1: the rookies is talking about a rare disease where her 280 00:15:49,120 --> 00:15:52,600 Speaker 1: friends were the twelfth and thirteenth person in the world 281 00:15:52,680 --> 00:15:55,320 Speaker 1: ever to be diagnosed with a disease, and it's just 282 00:15:55,400 --> 00:15:58,680 Speaker 1: like you can't relate with that, but you know other 283 00:15:58,680 --> 00:16:02,560 Speaker 1: people suffering, and it's just it's crazy. And everybody has 284 00:16:02,560 --> 00:16:04,960 Speaker 1: a story. The biggest thing is everybody has a story. 285 00:16:05,280 --> 00:16:08,520 Speaker 1: You know what's interesting. I would add to that, what 286 00:16:08,600 --> 00:16:13,000 Speaker 1: Courtney's saying is is that where we live in Texas, 287 00:16:13,480 --> 00:16:17,800 Speaker 1: there's a romanticism about cowboy boots, especially when they're worn 288 00:16:17,960 --> 00:16:21,760 Speaker 1: by an iconic team like the Dallas Cowboy cheerleaders. There's 289 00:16:21,840 --> 00:16:25,720 Speaker 1: stories behind boots. People rarely save a pair of shoes 290 00:16:25,720 --> 00:16:28,240 Speaker 1: and say these are the ones that my uncle wore 291 00:16:28,320 --> 00:16:31,160 Speaker 1: to the accounting office or whatever it may be. But 292 00:16:31,240 --> 00:16:35,400 Speaker 1: there's a romanticism about cowboy boots that people say these 293 00:16:35,440 --> 00:16:39,080 Speaker 1: belong to my grandmother or my grandpa or whatever. Again 294 00:16:39,720 --> 00:16:44,840 Speaker 1: elevated to unbelievable levels. The DCC puts these on and 295 00:16:44,920 --> 00:16:47,720 Speaker 1: these are some thirty six of the most beautiful, talented 296 00:16:47,760 --> 00:16:50,480 Speaker 1: girls on the planet, and then all of a sudden 297 00:16:50,520 --> 00:16:54,600 Speaker 1: they share a part of themselves that everybody can relate to. 298 00:16:55,080 --> 00:16:58,760 Speaker 1: And the stories told through a pair of cowboy boots, 299 00:16:59,160 --> 00:17:01,800 Speaker 1: it's an amazing thing to be a part of. Yeah, 300 00:17:01,840 --> 00:17:04,560 Speaker 1: this thing kind of just started off as an idea 301 00:17:04,680 --> 00:17:08,280 Speaker 1: last year, spinning off of the My Cause, My cleats 302 00:17:08,840 --> 00:17:11,480 Speaker 1: And then so when they came to you with this idea, 303 00:17:11,600 --> 00:17:14,119 Speaker 1: what was your first You know, this is something that 304 00:17:14,160 --> 00:17:16,800 Speaker 1: they've never done one, they've never changed the color of 305 00:17:16,800 --> 00:17:20,320 Speaker 1: the boot from you know, bright and silver. This was 306 00:17:20,400 --> 00:17:23,280 Speaker 1: kind of an out of the box type thinking. First off, 307 00:17:23,400 --> 00:17:25,719 Speaker 1: what what did you think when they first brought you 308 00:17:25,760 --> 00:17:29,040 Speaker 1: this idea, and how a lot of times these ideas 309 00:17:29,080 --> 00:17:30,760 Speaker 1: start off and it's like, well, let's just go try this, 310 00:17:30,800 --> 00:17:33,879 Speaker 1: and it's almost like comparing this to the Christmas Spectacular. 311 00:17:33,960 --> 00:17:35,640 Speaker 1: Last year it was like, hey, let's throw a Christmas 312 00:17:35,640 --> 00:17:38,000 Speaker 1: show and it was really cool and it was neat, 313 00:17:38,040 --> 00:17:40,040 Speaker 1: and then it was like, let's take this to the 314 00:17:40,080 --> 00:17:42,440 Speaker 1: next level. And this year it's I haven't seen it yet, 315 00:17:42,440 --> 00:17:44,280 Speaker 1: I'm going this weekend, but I hear it's like over 316 00:17:44,320 --> 00:17:48,560 Speaker 1: the top, like insane, like crazy, so cool. And then 317 00:17:48,640 --> 00:17:51,439 Speaker 1: knowing Kelly's vision, in Charlotte's vision, I can see this 318 00:17:51,520 --> 00:17:54,959 Speaker 1: going from from here to here to here to like 319 00:17:55,119 --> 00:17:58,199 Speaker 1: just crazy. How can you see this going from just 320 00:17:58,240 --> 00:18:00,320 Speaker 1: a small idea? And then what how do you see 321 00:18:00,320 --> 00:18:03,080 Speaker 1: this kind of playing out over the next few years. Well, 322 00:18:04,320 --> 00:18:08,119 Speaker 1: from the Luke Casey's perspective, when we received the requests 323 00:18:08,240 --> 00:18:13,000 Speaker 1: from the DCC to make these boots, my first reaction was, well, 324 00:18:13,000 --> 00:18:15,719 Speaker 1: that's kind of cool, that's a neat, it's a different 325 00:18:16,040 --> 00:18:17,960 Speaker 1: and all that. The first thing I did is I 326 00:18:18,000 --> 00:18:21,399 Speaker 1: went back in research might cause my cleats and that 327 00:18:21,800 --> 00:18:26,119 Speaker 1: was intriguing to me. Okay, but Tasha is my eyewitness 328 00:18:26,600 --> 00:18:28,600 Speaker 1: when we came in, we delivered the boots, and we 329 00:18:28,640 --> 00:18:32,480 Speaker 1: did exactly as Courtney describe. We had debates and discussions 330 00:18:32,680 --> 00:18:36,080 Speaker 1: we inside our own company. But no, that pattern doesn't 331 00:18:36,119 --> 00:18:38,200 Speaker 1: look right. No, these colors need to go together. No, 332 00:18:38,320 --> 00:18:41,119 Speaker 1: there needs to be an outline. We're very passionate about 333 00:18:41,119 --> 00:18:43,480 Speaker 1: the product. As I like to say, lu Casey's one 334 00:18:43,520 --> 00:18:45,919 Speaker 1: hundred and thirty five years old, and we put one 335 00:18:46,000 --> 00:18:49,480 Speaker 1: hundred and thirty five years into every box we put 336 00:18:49,600 --> 00:18:51,800 Speaker 1: those boots in. And if you've never been to a 337 00:18:51,880 --> 00:18:55,000 Speaker 1: Luke Casey store and you're out at the Star, just 338 00:18:55,280 --> 00:18:57,679 Speaker 1: even if you don't have any interest in boots, it 339 00:18:57,800 --> 00:19:01,200 Speaker 1: is one, it's a beautiful store. Two, when you walk in, 340 00:19:01,320 --> 00:19:04,639 Speaker 1: it smells like I mean, it just smells amazing. It 341 00:19:04,680 --> 00:19:07,639 Speaker 1: smells like leather. But it's just awesome. And some of 342 00:19:07,640 --> 00:19:10,679 Speaker 1: the boots they have in there just insane. Even if 343 00:19:10,680 --> 00:19:12,840 Speaker 1: you don't like boots, some of them are just beautiful 344 00:19:12,960 --> 00:19:14,600 Speaker 1: and some of them are cool, some of them are 345 00:19:14,640 --> 00:19:16,680 Speaker 1: just so at least do yourself a favor and you 346 00:19:16,720 --> 00:19:18,359 Speaker 1: go check the store out if you're out here. So 347 00:19:19,040 --> 00:19:22,000 Speaker 1: they come in and approach us about making these boots, 348 00:19:22,400 --> 00:19:24,359 Speaker 1: and it was great, and we changed the color of 349 00:19:24,359 --> 00:19:25,879 Speaker 1: the stars, and we had to make them in a 350 00:19:25,960 --> 00:19:29,440 Speaker 1: very short window and we did that, but the magic 351 00:19:29,520 --> 00:19:32,679 Speaker 1: didn't happen there. The magic happened on the day we 352 00:19:32,760 --> 00:19:35,800 Speaker 1: delivered them. And again it's to the girls on the 353 00:19:35,840 --> 00:19:39,120 Speaker 1: squad because we go in there. It just as Tasha described. 354 00:19:39,440 --> 00:19:41,600 Speaker 1: We put them in the locker room, we set them 355 00:19:41,600 --> 00:19:44,800 Speaker 1: in a circle and all this, but everybody opened them 356 00:19:44,880 --> 00:19:48,280 Speaker 1: up and that was fun and festive. But what changed 357 00:19:48,800 --> 00:19:51,200 Speaker 1: is when you began to tell the stories, and that 358 00:19:51,280 --> 00:19:54,760 Speaker 1: was unscripted, and all of a sudden we got to hear, well, 359 00:19:54,760 --> 00:19:57,960 Speaker 1: this is why I chose this. And when we heard 360 00:19:58,000 --> 00:20:02,720 Speaker 1: the why, the collective jaws dropped onto the floor and 361 00:20:02,880 --> 00:20:05,880 Speaker 1: tears were flowing, and all of a sudden, there were 362 00:20:05,960 --> 00:20:09,439 Speaker 1: teammates who didn't know that they why they picked that 363 00:20:09,480 --> 00:20:13,080 Speaker 1: because my grandmother had that cancer or this cause is 364 00:20:13,119 --> 00:20:16,640 Speaker 1: important to me, or that when we heard that, that's 365 00:20:16,680 --> 00:20:19,439 Speaker 1: when it clicked and the light came on and I 366 00:20:19,480 --> 00:20:22,119 Speaker 1: can see to answer your question, it's just going to 367 00:20:22,200 --> 00:20:24,920 Speaker 1: get bigger and it's going to get better. And it's 368 00:20:25,000 --> 00:20:29,199 Speaker 1: interesting to me to have the veterans like Tasha come 369 00:20:29,240 --> 00:20:31,800 Speaker 1: back and say, well, this time I'm going to honor 370 00:20:31,880 --> 00:20:35,879 Speaker 1: this person or this cause. It's fun to see the 371 00:20:35,880 --> 00:20:38,800 Speaker 1: ones who come back who support the same cause or 372 00:20:38,960 --> 00:20:42,240 Speaker 1: change whatever they're going to support. And then it's fun 373 00:20:42,280 --> 00:20:44,600 Speaker 1: to see the rookies come in and be a part 374 00:20:44,600 --> 00:20:46,480 Speaker 1: of it. We heard a story this morning. I won't 375 00:20:46,520 --> 00:20:49,920 Speaker 1: say who said it, but one of the veterans or 376 00:20:49,960 --> 00:20:54,120 Speaker 1: I'm sorry, the rookies came in and said, my mom 377 00:20:54,160 --> 00:20:57,560 Speaker 1: asked me, if you were to make the DCC, which 378 00:20:57,600 --> 00:21:01,040 Speaker 1: cause would you support? And she didn't make it last 379 00:21:01,119 --> 00:21:05,000 Speaker 1: year because she's here now and she knew a year 380 00:21:05,000 --> 00:21:07,240 Speaker 1: and nine ask what she was going to do. That's 381 00:21:07,240 --> 00:21:10,360 Speaker 1: so cool. That's the touching part. That's what we want 382 00:21:10,359 --> 00:21:12,879 Speaker 1: to be a part of. It's it's just the beautiful 383 00:21:12,960 --> 00:21:14,960 Speaker 1: thing for all of us get an honor to be 384 00:21:15,000 --> 00:21:17,040 Speaker 1: a part of it. And you you probably last year 385 00:21:17,320 --> 00:21:19,680 Speaker 1: came in and were just like, Hey, I'm just delivering 386 00:21:19,720 --> 00:21:21,840 Speaker 1: the boots. I'm going to hang out, watch and enjoy them, 387 00:21:21,840 --> 00:21:23,679 Speaker 1: open them. And now you're a part of the story. 388 00:21:23,840 --> 00:21:28,119 Speaker 1: And now you're part of developing this, helped develop this story, 389 00:21:28,160 --> 00:21:31,400 Speaker 1: and you're you're right in the middle of it. That's 390 00:21:31,440 --> 00:21:33,919 Speaker 1: super cool. Well, it's a it's an honor to be 391 00:21:34,040 --> 00:21:37,520 Speaker 1: the messenger. From from my standpoint, Luke Casey is the 392 00:21:37,640 --> 00:21:41,560 Speaker 1: rock star, okay, And in this story, it's the DCC 393 00:21:41,880 --> 00:21:46,040 Speaker 1: that are the rock stars and their story and Luke Casey. 394 00:21:46,160 --> 00:21:49,640 Speaker 1: And I'm happy to be one of the guys pushing 395 00:21:50,240 --> 00:21:53,240 Speaker 1: the boxes forward so that I can hear the stories 396 00:21:53,240 --> 00:21:56,119 Speaker 1: and see the stories and be lucky enough and blessed 397 00:21:56,200 --> 00:21:58,080 Speaker 1: enough to be on the front row to witness it. 398 00:21:58,240 --> 00:22:02,200 Speaker 1: This is just my this is just my crazy creative 399 00:22:02,600 --> 00:22:06,240 Speaker 1: brain thinking. But if it ever developed, or it ever 400 00:22:06,359 --> 00:22:09,520 Speaker 1: came up, could you make it the entire boot a 401 00:22:09,560 --> 00:22:13,560 Speaker 1: certain color or is that just I'm sure, I'm sure sure, 402 00:22:13,600 --> 00:22:19,400 Speaker 1: I mean it's custom. I learned so much about the 403 00:22:19,440 --> 00:22:22,040 Speaker 1: beauty of our brand, as I shared with Courtney, is 404 00:22:22,040 --> 00:22:24,800 Speaker 1: is that we not only make boots that you see 405 00:22:24,840 --> 00:22:28,120 Speaker 1: over there in the store. At our store, you can 406 00:22:28,160 --> 00:22:32,120 Speaker 1: be a designer today, right here today. You can come 407 00:22:32,119 --> 00:22:35,680 Speaker 1: in and say, I want a red top, I want 408 00:22:35,680 --> 00:22:38,760 Speaker 1: a black bottom, I want this color, side seam, the 409 00:22:38,920 --> 00:22:41,479 Speaker 1: thread colors, I want my brand, I want my logo. 410 00:22:41,840 --> 00:22:45,440 Speaker 1: As long as we have licensing approval, we can put 411 00:22:45,480 --> 00:22:49,040 Speaker 1: anything on it. Wow, as long as it's respectful. But 412 00:22:49,280 --> 00:22:52,600 Speaker 1: it's a neat thing it's an opportunity. Our boots tell 413 00:22:52,640 --> 00:22:56,840 Speaker 1: a story, they really do, and there's no better story 414 00:22:56,880 --> 00:22:59,359 Speaker 1: told than the one that these young ladies tell. And 415 00:22:59,440 --> 00:23:01,760 Speaker 1: I thought, you only design your own nikes. You can 416 00:23:01,800 --> 00:23:04,960 Speaker 1: design your own luczy boots, design your own boots. That's 417 00:23:04,960 --> 00:23:07,480 Speaker 1: pretty I said, I've learned so much more about boots. Yeah, 418 00:23:07,520 --> 00:23:10,080 Speaker 1: I didn't know you could design your own. So Tasha, 419 00:23:10,160 --> 00:23:12,159 Speaker 1: let me ask you this, how hard is it to 420 00:23:12,280 --> 00:23:15,320 Speaker 1: dance in a brand new pair of boots? It's actually 421 00:23:15,440 --> 00:23:17,080 Speaker 1: very hard. It's hard to dance in a pair of 422 00:23:17,119 --> 00:23:19,080 Speaker 1: boots in general. That I was going to ask you 423 00:23:19,080 --> 00:23:21,000 Speaker 1: that because one of the things I hear from from 424 00:23:21,320 --> 00:23:24,680 Speaker 1: you know, the rookies, is like, you don't realize how 425 00:23:24,680 --> 00:23:27,439 Speaker 1: hard it is to dance in a boot because you've 426 00:23:27,480 --> 00:23:30,280 Speaker 1: never done it before, and their actual cowboy boots. It's 427 00:23:30,320 --> 00:23:35,360 Speaker 1: not a dance shoe form of a boot. I remember 428 00:23:35,440 --> 00:23:38,280 Speaker 1: my first year going through training camp and getting to 429 00:23:38,320 --> 00:23:40,400 Speaker 1: the point where I knew the boots were coming, and 430 00:23:40,800 --> 00:23:43,600 Speaker 1: being so nervous because it was already so hard and 431 00:23:43,640 --> 00:23:46,320 Speaker 1: I couldn't think of putting a boot on and doing it. 432 00:23:46,400 --> 00:23:49,240 Speaker 1: So you start to get used to it and you 433 00:23:49,280 --> 00:23:50,960 Speaker 1: break them in so we have different ways that we 434 00:23:50,960 --> 00:23:53,680 Speaker 1: can kind of break them in. And now it almost 435 00:23:53,680 --> 00:23:56,000 Speaker 1: seems kind of weird to not dance in boots. Yeah, 436 00:23:56,040 --> 00:23:58,560 Speaker 1: so we just yeah, we've grown accustomed to it. And 437 00:23:58,640 --> 00:24:01,040 Speaker 1: even though it's hard, we love putting them on because 438 00:24:01,080 --> 00:24:06,359 Speaker 1: they are so iconic. So yeah, it's interesting dancing in woman. 439 00:24:06,520 --> 00:24:09,520 Speaker 1: And you can buy those boots, right, the white ones. Right? 440 00:24:09,720 --> 00:24:12,120 Speaker 1: You can online or where can you get good buy 441 00:24:12,119 --> 00:24:14,879 Speaker 1: them online or in the luke Case stores. Okay, we 442 00:24:15,000 --> 00:24:18,240 Speaker 1: have several stores in Texas and one in New Mexico, 443 00:24:18,320 --> 00:24:21,640 Speaker 1: one in Nashville, Tennessee, and you can buy them there 444 00:24:21,640 --> 00:24:24,960 Speaker 1: as well, and online dot com. How many pairs of 445 00:24:24,960 --> 00:24:31,280 Speaker 1: boots do you own personally? Yeah, the hundreds, No, sir, 446 00:24:32,560 --> 00:24:38,639 Speaker 1: it's about it's about today today. I'd say probably sixty pairs. 447 00:24:38,680 --> 00:24:43,719 Speaker 1: Do you really, I don't know any whole adult life though. Yeah, okay, 448 00:24:43,760 --> 00:24:48,399 Speaker 1: it's it's and they tell a story each pair. Yeah, 449 00:24:48,440 --> 00:24:51,320 Speaker 1: I have two pairs. I have one pair of Luke 450 00:24:51,359 --> 00:24:55,520 Speaker 1: Case and then I have one other just old leather pair. 451 00:24:55,960 --> 00:24:58,440 Speaker 1: I used to so back in my hockey talk days, 452 00:24:58,520 --> 00:25:01,639 Speaker 1: I used to be a big um lace up roper 453 00:25:01,680 --> 00:25:04,399 Speaker 1: guy because my my feet are my heels are real narrow. 454 00:25:04,560 --> 00:25:07,800 Speaker 1: What does that even mean? So it's basically it's basically 455 00:25:07,800 --> 00:25:09,520 Speaker 1: a boot, but you lace them up and they have 456 00:25:09,600 --> 00:25:12,879 Speaker 1: the little I don't even know tassel that's on it. 457 00:25:13,000 --> 00:25:15,240 Speaker 1: So and they were easier to dance him because you 458 00:25:15,240 --> 00:25:16,720 Speaker 1: you lace them up. And I used to be a 459 00:25:16,720 --> 00:25:22,960 Speaker 1: big two stepper and yeah, swear wranglers and cowboy hats 460 00:25:23,000 --> 00:25:26,680 Speaker 1: and brush poppers and yeah gallant hunt no no, no, 461 00:25:26,800 --> 00:25:29,080 Speaker 1: just regular hat. And then I want a couple of 462 00:25:29,080 --> 00:25:32,480 Speaker 1: two step contests back in the day, if I don't 463 00:25:32,520 --> 00:25:34,760 Speaker 1: say so myself. So you know who else is a 464 00:25:34,800 --> 00:25:37,760 Speaker 1: big boot guy that's on the team is Chris Jones, 465 00:25:37,800 --> 00:25:40,600 Speaker 1: the punter. He is he comes to the store a lot. 466 00:25:40,640 --> 00:25:42,639 Speaker 1: Then he is he's part of the Louke Casey family. 467 00:25:42,720 --> 00:25:44,760 Speaker 1: Yeah he's correct. He told me he's got about sixteen 468 00:25:44,800 --> 00:25:47,600 Speaker 1: pairs of boots. And then he just wanders over to 469 00:25:47,600 --> 00:25:49,880 Speaker 1: the store every once in a while and window shops 470 00:25:49,880 --> 00:25:54,480 Speaker 1: and usually leaves with a pat tell a story. They're 471 00:25:54,520 --> 00:25:59,360 Speaker 1: his trophies contests. Still have them, won't won't ever throw 472 00:25:59,400 --> 00:26:01,000 Speaker 1: them away? Even no, I don't think I would ever 473 00:26:01,040 --> 00:26:03,800 Speaker 1: wear those type of boots again. I literally have to 474 00:26:03,840 --> 00:26:05,840 Speaker 1: google I have no idea. You haven't ever seen a 475 00:26:05,880 --> 00:26:09,040 Speaker 1: pair of lace up ropers at all. I haven't either. 476 00:26:09,240 --> 00:26:15,280 Speaker 1: They're awesome. That's they're the best. Utah. So what's what's 477 00:26:15,320 --> 00:26:19,440 Speaker 1: the biggest difference this year in the program that we're 478 00:26:19,440 --> 00:26:21,679 Speaker 1: doing on social media and digital media? What's the biggest 479 00:26:21,680 --> 00:26:24,160 Speaker 1: difference between last year and this year and what we're 480 00:26:24,160 --> 00:26:27,760 Speaker 1: going to see? Stories? Stories obviously all be different, the 481 00:26:27,840 --> 00:26:30,679 Speaker 1: causes are I think I think the biggest thing is 482 00:26:31,359 --> 00:26:34,360 Speaker 1: just more emotion and all of it. It'll be similar 483 00:26:34,400 --> 00:26:36,120 Speaker 1: in the sense of what you'll see and what you'll 484 00:26:36,119 --> 00:26:40,359 Speaker 1: get to consume on social media. But last year was fresh, 485 00:26:40,400 --> 00:26:42,520 Speaker 1: just a brand new idea. Nobody knew what we were doing, 486 00:26:42,720 --> 00:26:44,399 Speaker 1: just kind of taking it and running with it. But 487 00:26:44,520 --> 00:26:48,199 Speaker 1: now the girls are excited to share their stories, and 488 00:26:49,280 --> 00:26:51,680 Speaker 1: not that there wasn't thought or effort put into it before, 489 00:26:51,760 --> 00:26:54,399 Speaker 1: but there definitely is even more this year. So you 490 00:26:54,520 --> 00:26:58,879 Speaker 1: just get to see more about them and their story. 491 00:26:58,960 --> 00:27:03,160 Speaker 1: We we were saying during the interviews, like, we don't 492 00:27:03,200 --> 00:27:06,400 Speaker 1: need to know the facts about lung cancer. Someone wants 493 00:27:06,440 --> 00:27:08,560 Speaker 1: to know about lung cancer, They're going to go and 494 00:27:08,600 --> 00:27:10,840 Speaker 1: google it, but they want to know year why about 495 00:27:10,960 --> 00:27:14,199 Speaker 1: lung cancer, Like why or how did that impact you 496 00:27:15,000 --> 00:27:19,239 Speaker 1: so much that you decided you had one opportunity to 497 00:27:19,280 --> 00:27:22,320 Speaker 1: represent something on your boot and why did you pick that? 498 00:27:22,640 --> 00:27:25,879 Speaker 1: So you'll definitely get a lot more emotion and delve 499 00:27:25,920 --> 00:27:29,679 Speaker 1: into more personal lives and stories and really get to 500 00:27:29,720 --> 00:27:33,240 Speaker 1: know the girls and I can't even remember who we're 501 00:27:33,240 --> 00:27:35,760 Speaker 1: talking about it with, but just get there other stories 502 00:27:35,760 --> 00:27:39,520 Speaker 1: and follow them and it's something to latch onto, not 503 00:27:39,600 --> 00:27:41,720 Speaker 1: as a fan but as a person. Yeah, So what 504 00:27:41,800 --> 00:27:44,640 Speaker 1: was last year you were part of the first year 505 00:27:44,640 --> 00:27:47,520 Speaker 1: to ever do this? This year you kind of knew 506 00:27:47,560 --> 00:27:49,159 Speaker 1: what was coming. How long did it take you to 507 00:27:49,200 --> 00:27:51,760 Speaker 1: decide on what your cause was going to be? And 508 00:27:51,960 --> 00:27:53,960 Speaker 1: how much thought did you put into that? You know, 509 00:27:54,080 --> 00:27:56,359 Speaker 1: there's actually a couple of different causes that I was 510 00:27:56,680 --> 00:28:00,639 Speaker 1: going between with some things in my family personally, and 511 00:28:01,320 --> 00:28:02,919 Speaker 1: so I was kind of having a hard time deciding 512 00:28:02,960 --> 00:28:04,520 Speaker 1: which one. I kind of wanted to do a few, 513 00:28:04,600 --> 00:28:08,760 Speaker 1: but how to pick one? So I, yeah, I decided 514 00:28:08,760 --> 00:28:11,840 Speaker 1: to do my grandma just because her and my grandpa 515 00:28:11,840 --> 00:28:16,480 Speaker 1: are like my everything. My grandpa was like my father 516 00:28:16,600 --> 00:28:20,040 Speaker 1: growing up, and they've always been like my biggest support 517 00:28:20,080 --> 00:28:23,240 Speaker 1: system through everything. So I felt like she is the 518 00:28:23,280 --> 00:28:26,280 Speaker 1: one that needed it the most, and especially because you 519 00:28:26,320 --> 00:28:30,080 Speaker 1: know we I think it's something that gets forgotten a lot, 520 00:28:30,240 --> 00:28:33,679 Speaker 1: is the caregivers for you know, a cancer patient or 521 00:28:33,720 --> 00:28:36,880 Speaker 1: someone suffering from dementia. You know, we sometimes focus on 522 00:28:37,359 --> 00:28:40,080 Speaker 1: the actual disease itself and the person affected by it, 523 00:28:40,120 --> 00:28:42,680 Speaker 1: and we tend to forget about the person that's actually 524 00:28:42,760 --> 00:28:46,200 Speaker 1: the one's taking care of them. And so yeah, that's 525 00:28:46,240 --> 00:28:49,240 Speaker 1: why I decided her. But it was it was tough 526 00:28:49,280 --> 00:28:52,800 Speaker 1: because there's a lot of causes out of love to represent. Yeah, 527 00:28:52,840 --> 00:28:55,880 Speaker 1: and if you think about it, what Tasha just said, 528 00:28:56,000 --> 00:29:01,400 Speaker 1: a caregiver is often a thankless position because they're sometimes 529 00:29:01,400 --> 00:29:05,200 Speaker 1: forgotten and rarely thinked about it, and they suffer it 530 00:29:05,520 --> 00:29:08,440 Speaker 1: as well. That's why when I hear that last year, 531 00:29:08,800 --> 00:29:11,240 Speaker 1: it was an event. We made these special boots. I 532 00:29:11,360 --> 00:29:14,360 Speaker 1: delivered them here to the Star. We opened them up. 533 00:29:14,680 --> 00:29:18,200 Speaker 1: Something incredible happened in that locker room. I was changed. 534 00:29:18,600 --> 00:29:22,680 Speaker 1: When I left that locker room, I thought, this is really, 535 00:29:22,720 --> 00:29:26,360 Speaker 1: really something I've been looking forward to this for a year. 536 00:29:26,920 --> 00:29:29,360 Speaker 1: To see it again and to watch what Courtney and 537 00:29:29,560 --> 00:29:34,120 Speaker 1: carry Katie and the staff, the girls, to see it 538 00:29:34,240 --> 00:29:38,760 Speaker 1: just bloom. This last two days has been amazing because 539 00:29:39,280 --> 00:29:43,600 Speaker 1: the Dallas Cowboy Cheerleaders are the standard for all of 540 00:29:43,640 --> 00:29:47,400 Speaker 1: the NFL, any girl who's interested in cheerleading. They have 541 00:29:47,880 --> 00:29:50,800 Speaker 1: long been for decades, the standard for the world. To 542 00:29:50,880 --> 00:29:55,080 Speaker 1: see this right here, the NFL adopts my cause, my cleats, 543 00:29:56,000 --> 00:30:00,160 Speaker 1: the DCC goes above and beyond, once again proving why 544 00:30:00,200 --> 00:30:03,600 Speaker 1: they're the standard. And to hear Tasha say that she 545 00:30:03,720 --> 00:30:06,480 Speaker 1: had already began thinking about what should I do this 546 00:30:06,600 --> 00:30:10,160 Speaker 1: or should I do that? That's when you know Tasha 547 00:30:10,200 --> 00:30:13,280 Speaker 1: and thirty five of her best friends are all in. 548 00:30:14,200 --> 00:30:16,400 Speaker 1: They were all in. And that's what I see over 549 00:30:16,440 --> 00:30:19,920 Speaker 1: there in this filming right now, is I hear the stories, 550 00:30:20,400 --> 00:30:22,840 Speaker 1: but I know that every one of them. Merlin. We've 551 00:30:22,920 --> 00:30:25,960 Speaker 1: we've given away lots of tissues in the last two 552 00:30:26,040 --> 00:30:30,200 Speaker 1: days as the stories were shared, and they're all in, 553 00:30:30,480 --> 00:30:32,840 Speaker 1: and it's an amazing thing. We get to see them 554 00:30:32,840 --> 00:30:36,000 Speaker 1: come on the field all the time, and it's special 555 00:30:36,120 --> 00:30:39,040 Speaker 1: each and every time they entered that field, but on 556 00:30:39,080 --> 00:30:42,160 Speaker 1: that night, it's going to be extra special. Yeah. So 557 00:30:42,280 --> 00:30:44,000 Speaker 1: when you when are you guys wearing the boots? Which 558 00:30:44,000 --> 00:30:49,120 Speaker 1: game is it? It's the Eagles to Summer Nights so 559 00:30:49,160 --> 00:30:51,880 Speaker 1: that's why we were doing this kind of kicking it off. 560 00:30:52,080 --> 00:30:55,880 Speaker 1: We started our filming, We're gonna get editing, and then 561 00:30:56,080 --> 00:30:59,480 Speaker 1: December ninth they hit the field. Ye same game first 562 00:30:59,480 --> 00:31:02,440 Speaker 1: and only, same game that the Cowboys wear their cleats. 563 00:31:02,920 --> 00:31:05,920 Speaker 1: So well, Courtney, thank you for I know you and 564 00:31:06,000 --> 00:31:08,360 Speaker 1: carry have been putting in some crazy hours trying to 565 00:31:08,400 --> 00:31:10,360 Speaker 1: get this done. They need to go home and ice 566 00:31:10,480 --> 00:31:13,680 Speaker 1: my eyes. Honestly, for everybody listening, if you're going to 567 00:31:13,720 --> 00:31:17,719 Speaker 1: watch these videos, watch them at home, don't watch the public. 568 00:31:18,080 --> 00:31:21,800 Speaker 1: And thanks to Cheryl and Katie and everybody that helped 569 00:31:22,640 --> 00:31:25,400 Speaker 1: helped organize this. Thanks to Kelly for letting us be 570 00:31:25,520 --> 00:31:29,240 Speaker 1: creative and try something different this year. And I think 571 00:31:29,400 --> 00:31:31,680 Speaker 1: everybody that watches these is really going to be impressed 572 00:31:31,720 --> 00:31:34,560 Speaker 1: with how they look and the setup and all that stuff. 573 00:31:34,600 --> 00:31:37,600 Speaker 1: And then Tasha, thank you guys and all the all 574 00:31:37,640 --> 00:31:40,760 Speaker 1: the DCC for letting us pull the curtain back and 575 00:31:41,440 --> 00:31:46,200 Speaker 1: really show raw emotion and trusting us to tell your stories. 576 00:31:46,280 --> 00:31:50,000 Speaker 1: And hopefully, hopefully this is just the beginning of something 577 00:31:50,080 --> 00:31:52,080 Speaker 1: we can make a lot bigger. I think from last 578 00:31:52,160 --> 00:31:55,040 Speaker 1: year to this year it's grown a lot. Hopefully we 579 00:31:55,080 --> 00:31:58,240 Speaker 1: can turn this into some kind of bigger program that's 580 00:31:58,280 --> 00:32:01,440 Speaker 1: bigger than what it is now and bigger than just 581 00:32:01,600 --> 00:32:04,040 Speaker 1: one game. It can and maybe turn into something that 582 00:32:04,200 --> 00:32:07,840 Speaker 1: you know, isn't just about one game and one cause 583 00:32:07,880 --> 00:32:09,880 Speaker 1: and all that. Maybe we can make it something bigger. 584 00:32:09,920 --> 00:32:12,560 Speaker 1: So thank you for letting us letting us do that. 585 00:32:12,640 --> 00:32:15,000 Speaker 1: And then and then Randy, thanks for being great partners. 586 00:32:15,040 --> 00:32:18,240 Speaker 1: First off, you guys go above and beyond what you're 587 00:32:18,440 --> 00:32:20,520 Speaker 1: what you need to do or what you're obligated to do. 588 00:32:20,560 --> 00:32:23,400 Speaker 1: And this is just one example of you know, you know, 589 00:32:23,480 --> 00:32:25,880 Speaker 1: it's like you know a lot of our our cheerleader 590 00:32:25,920 --> 00:32:29,080 Speaker 1: and Cowboy partnerships. Once you're a partner, you're part of 591 00:32:29,120 --> 00:32:32,040 Speaker 1: the family, and you know, and we'd like to thank 592 00:32:32,040 --> 00:32:34,080 Speaker 1: of you guys as family members. And what you've done 593 00:32:34,120 --> 00:32:37,800 Speaker 1: for this program alone is way above and beyond what 594 00:32:37,920 --> 00:32:40,160 Speaker 1: you had to do, and we appreciate you being a 595 00:32:40,200 --> 00:32:42,280 Speaker 1: part of it and letting Luke Casey be a part 596 00:32:42,320 --> 00:32:44,320 Speaker 1: of it as well. But I'll tell you this, we're 597 00:32:44,360 --> 00:32:47,800 Speaker 1: honored to be a part of the Dallas Cowboys organization 598 00:32:48,360 --> 00:32:52,600 Speaker 1: and the Dallas Cowboys cheerleaders. It's a great opportunity. We're 599 00:32:52,640 --> 00:32:56,800 Speaker 1: also blessed with great teammates in our in our administration, 600 00:32:57,280 --> 00:33:00,480 Speaker 1: in our factory, they see the then yet that these 601 00:33:00,520 --> 00:33:03,400 Speaker 1: young ladies create, and they get to see their product 602 00:33:03,440 --> 00:33:05,960 Speaker 1: and the stories behind my scent. All of last year's 603 00:33:06,040 --> 00:33:08,840 Speaker 1: back to the factory so they could see them and 604 00:33:08,920 --> 00:33:11,640 Speaker 1: they could understand the hands that touch those We have 605 00:33:11,800 --> 00:33:15,160 Speaker 1: real artisans. That's where the magic happens. Those boots are 606 00:33:15,160 --> 00:33:18,120 Speaker 1: built in El Paso, Texas, and those people get to 607 00:33:18,160 --> 00:33:21,080 Speaker 1: see what they're creating. They're a part of the story too. 608 00:33:21,600 --> 00:33:23,760 Speaker 1: We thank you for the opportunity to be a part 609 00:33:23,760 --> 00:33:26,959 Speaker 1: of the Dallas Cowboy family, and we welcome. We're blessed 610 00:33:26,960 --> 00:33:31,560 Speaker 1: to get extraordinary opportunities at Luke Casey Bootmaker. I can't 611 00:33:31,600 --> 00:33:34,640 Speaker 1: think of any more special than my cause, my boots, 612 00:33:34,920 --> 00:33:37,960 Speaker 1: and we're honored to be a part of it. Awesome. Well, Courtney, thanks, 613 00:33:38,160 --> 00:33:42,480 Speaker 1: we can't top that. So we got Tasha, Thanks, Randy. Thanks. 614 00:33:42,560 --> 00:33:44,600 Speaker 1: We will be back, I guess next week for our 615 00:33:44,640 --> 00:33:47,600 Speaker 1: normal show. Normal show. Finally back to normal next week 616 00:33:48,040 --> 00:33:50,480 Speaker 1: for a little bit. Anyway, Any idea who's on the 617 00:33:50,480 --> 00:33:54,479 Speaker 1: show next week? Okay, Rachel w for sure, and I 618 00:33:54,560 --> 00:33:57,440 Speaker 1: think it might be Gabby Okay, I don't know either. 619 00:33:57,480 --> 00:34:01,280 Speaker 1: One of those more rookies. Not aw I love it. 620 00:34:01,280 --> 00:34:03,400 Speaker 1: I don't know anything about even of the rookies, so 621 00:34:03,440 --> 00:34:06,280 Speaker 1: it's just like, let's go, we'll be fun. Well, thank 622 00:34:06,360 --> 00:34:08,279 Speaker 1: y'all so much. This is really awesome. Thanks for doing 623 00:34:08,280 --> 00:34:11,640 Speaker 1: this on short notice. Presley, thanks for pushing all the 624 00:34:11,680 --> 00:34:14,520 Speaker 1: buttons on short notice. Kent, thanks you, thank you, and 625 00:34:14,560 --> 00:34:16,719 Speaker 1: we'll be back next week on These boots are made 626 00:34:16,719 --> 00:34:20,000 Speaker 1: for talking. This has been a production of Dallas Cowboys 627 00:34:20,040 --> 00:34:22,719 Speaker 1: dot Com and the Dallas Cowboys Football Club.