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Speaker 1: The podcast playground, I'm Buzsnight on the next Taking a

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Speaker 1: Walk podcast. One of the topics I often talk about

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Speaker 1: with guests is leadership, and today's guest is an expert

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Speaker 1: in that area. Glad to be taking a walk with

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Speaker 1: Charlene Lee. Hello, Charlene, hey bus. Well, you know I

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Speaker 1: come out of the media business, and particularly the radio business,

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Speaker 1: and how can media companies and radio companies be boulder

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Speaker 1: at a time when they maybe need to be shifting

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Speaker 1: their thinking? Well, I think again, the biggest problem with

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Speaker 1: media companies is what kind of business are they in?

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Speaker 1: Are they in the radio business, are they in the

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Speaker 1: TV business? Are they in the newspaper business? Because if

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Speaker 1: you think about it only as the channel even though

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Speaker 1: all of these mediums are also digital today, if that's

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Speaker 1: the core of what you do, then you're saying the

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Speaker 1: larger relationship that you're building with these people, what do

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Speaker 1: they depend on you for? What kind of relationship do

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Speaker 1: you want to have with them? What kind of relationship

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Speaker 1: do they have with you? And when you can at

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Speaker 1: the court understand what needs you are fulfilling for them

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Speaker 1: and then discover new ways of potentially meeting those things,

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Speaker 1: that shifts the perspective where it's no longer just listeners

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Speaker 1: or readers. These are people who need information to be

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Speaker 1: doing something or what is that something that's next time

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Speaker 1: I'm taking a walk.