WEBVTT - MICHAEL KAYE: Michael Kaye will help you find love! 0:00:00.240 --> 0:00:13.440 At cary Lone. She's a queen of the talking Hey 0:00:13.640 --> 0:00:17.560 a song. You know, she's getting really not afraid to 0:00:17.560 --> 0:00:20.079 feel taxis so just let it flow. 0:00:20.600 --> 0:00:27.000 No one can do we qud cary Lone is sounding calne. 0:00:27.360 --> 0:00:31.440 I'm pretty excited about this interview with Michael Hey, who 0:00:31.560 --> 0:00:36.440 is the head of Gulf Goook below bull communications with okay. 0:00:36.520 --> 0:00:40.000 Cupid like one of the largest dating apps in the world, 0:00:40.200 --> 0:00:45.040 and y'all's app is the only one that like faces 0:00:45.159 --> 0:00:49.000 your matches based off like tons of questions that are asked. 0:00:49.040 --> 0:00:51.199 You like, do a big survey ahead of time? Is 0:00:51.200 --> 0:00:51.600 that right? 0:00:52.120 --> 0:00:52.280 I have? 0:00:52.560 --> 0:00:54.440 I've always been obsessed with love in dating and I'm 0:00:54.480 --> 0:00:56.200 so far out of the loop now because I've been 0:00:56.200 --> 0:00:58.880 married forever, but like I cannot wait to hear about 0:00:58.920 --> 0:01:00.400 what is happening there. 0:01:00.560 --> 0:01:03.160 Yeah, so we were the only dating app that matches 0:01:03.200 --> 0:01:07.200 you on what matters through in app questions and there's thousands. 0:01:07.200 --> 0:01:10.080 They've also been answered more than five hundred million times 0:01:10.160 --> 0:01:11.080 last year alone. 0:01:11.240 --> 0:01:12.679 Wait, okay, so break that down. 0:01:12.959 --> 0:01:16.000 So when you download a cub it, you have to 0:01:16.040 --> 0:01:19.240 answer at least fifteen of our in app questions. 0:01:19.040 --> 0:01:20.880 And to answer that. 0:01:21.400 --> 0:01:23.640 Okay, so tell me what those questions are, Like, what 0:01:23.720 --> 0:01:25.800 are those kind of questions that you're asking? 0:01:26.000 --> 0:01:28.319 How are we setting this stage here? 0:01:29.120 --> 0:01:33.160 Yeah, so the beginning questions are pretty standard. Are you, 0:01:33.680 --> 0:01:35.600 how religious are you? What are you looking for in 0:01:35.680 --> 0:01:41.160 a partner? Sort of those like really basic questions that 0:01:41.200 --> 0:01:44.440 you would expect, how long you want your next relationship 0:01:44.480 --> 0:01:49.600 to last, choose a better romantic activity, things like that. 0:01:49.880 --> 0:01:53.480 But most people go on to answer dozens and dozens more. 0:01:53.920 --> 0:01:58.400 So that's how we connect people. And the more questions 0:01:58.440 --> 0:02:01.400 you answer, the more com hatible your matches are going 0:02:01.480 --> 0:02:04.919 to be. Because whenever we show you another user on Okaycupid, 0:02:04.960 --> 0:02:07.160 you're actually going to see a match percentage with them, 0:02:07.680 --> 0:02:10.360 and if you click that match percentage, which is like 0:02:10.440 --> 0:02:12.880 my favorite part of the app, you get to see 0:02:12.880 --> 0:02:16.200 where you agree and disagree. Because there are certain things 0:02:16.240 --> 0:02:19.560 that aren't really that important, like I love coffee and 0:02:19.600 --> 0:02:23.000 horror movies, my boyfriend does not. We're going on nine years. 0:02:23.040 --> 0:02:27.560 It's pretty much okay. However, there are deal breakers, especially 0:02:27.600 --> 0:02:31.600 when it comes to politics and some of the bigger 0:02:31.639 --> 0:02:34.600 issues face we're facing today, like climate change, on Black 0:02:34.600 --> 0:02:38.160 Lives Matter, and marriage equality. Certain deal breakers for people, 0:02:38.160 --> 0:02:40.600 So you get to see what you agree on and 0:02:40.600 --> 0:02:42.639 what you disagree on. You also get to rank how 0:02:42.680 --> 0:02:44.000 important a question is to you. 0:02:44.200 --> 0:02:45.840 Oh my god, this. 0:02:45.639 --> 0:02:48.400 Is another like layer of it that's kind. 0:02:48.200 --> 0:02:52.000 Of awesome because they're just saving yourself the trouble. I 0:02:52.000 --> 0:02:54.120 feel like this is where dating app would be so helpful, 0:02:54.240 --> 0:02:57.040 Like if I was like right before dating apps hit, 0:02:57.600 --> 0:02:59.880 but I feel like dating apps would be so help 0:03:00.240 --> 0:03:02.720 because now it's not like embarrassing to be on a 0:03:02.800 --> 0:03:03.239 dating app. 0:03:03.240 --> 0:03:05.560 It's kind of like the way to date. And now 0:03:05.600 --> 0:03:06.000 it's like. 0:03:06.120 --> 0:03:09.880 So effective because you can go ahead and just see 0:03:10.040 --> 0:03:11.600 the big points that you know are going to be 0:03:11.680 --> 0:03:13.480 deal breakers for you. And instead of like going on 0:03:13.560 --> 0:03:15.680 three days and trying to like slowly get to know 0:03:15.760 --> 0:03:18.399 someone and like tell your story and what matters to you, 0:03:18.400 --> 0:03:21.120 you can just see, Okay, let's just skip to the 0:03:21.120 --> 0:03:23.079 heart of the matter here. Do we even have anything 0:03:23.080 --> 0:03:25.040 in common in the first place, And if we have 0:03:25.120 --> 0:03:28.320 these massive things that are deal breakers, let's not even 0:03:28.360 --> 0:03:31.040 like start this process one hundred percent. 0:03:31.080 --> 0:03:34.200 And honestly, like some of those questions are a little 0:03:34.200 --> 0:03:37.160 bit divisive and honestly sometimes boring, So we want to 0:03:37.160 --> 0:03:39.240 make sure that before you even get to drinks or 0:03:39.320 --> 0:03:42.320 coffee or a walk in the park. Whenever y'all are doing. 0:03:42.920 --> 0:03:45.800 We give you enough information about the person that you 0:03:45.840 --> 0:03:48.200 can make a decision ahead of time whether you want 0:03:48.240 --> 0:03:50.640 to meet with them or not. So we kind of 0:03:50.680 --> 0:03:54.040 like strip that part of the date away for you. Yeah, 0:03:54.040 --> 0:03:56.560 they're also busy, like we don't want to waste our time. 0:03:57.200 --> 0:03:58.760 I want to go through some of these questions. You 0:03:58.840 --> 0:04:01.680 sent me this on some of the questions and maybe 0:04:01.760 --> 0:04:04.760 you know them that are the most important questions for 0:04:04.920 --> 0:04:08.880 like the people dating right now, and they were so great. 0:04:08.960 --> 0:04:11.160 So here's some of these questions that people are asking 0:04:11.200 --> 0:04:12.800 on the dating app, which I think is so cool 0:04:12.840 --> 0:04:16.320 and ten billion responses to okay cupids in app. 0:04:16.160 --> 0:04:18.279 So people are all about y'all. Are y'all the biggest 0:04:18.360 --> 0:04:19.200 dating up out there? 0:04:19.960 --> 0:04:23.000 We are not, but we're one of the ogs. I mean, 0:04:23.000 --> 0:04:25.359 we've been around for almost twenty years at this. 0:04:25.520 --> 0:04:28.120 Okay, So y'all got something working. Okay. 0:04:28.160 --> 0:04:30.880 So here's the questions in twenty two that were the 0:04:30.920 --> 0:04:32.280 most answered new questions. 0:04:32.320 --> 0:04:33.960 Okay, So who comes up with these questions? Do you 0:04:34.000 --> 0:04:35.120 come up with these questions? 0:04:35.680 --> 0:04:39.880 Yours truly? So I am sitting at my desks, pretending 0:04:39.920 --> 0:04:44.480 to work but really just having fun adding in new questions. Basically, 0:04:44.920 --> 0:04:47.560 if I'm talking about something with my friends or my 0:04:47.720 --> 0:04:53.240 coworkers or I don't know whomver, it's probably something daters 0:04:53.360 --> 0:04:58.240 want to talk about. So that's what really inspires our questions. 0:04:58.279 --> 0:05:01.360 We want them to be conver station starters, we want 0:05:01.360 --> 0:05:03.880 them to be deal breakers. We want we use them 0:05:03.880 --> 0:05:06.640 actually to make the experience like so much better. So 0:05:06.800 --> 0:05:10.520 it's real people in their twenties thirties who are like 0:05:11.040 --> 0:05:13.360 asking all these questions or adding all these questions to 0:05:13.400 --> 0:05:14.480 the app, which is really fun. 0:05:15.360 --> 0:05:18.040 But okay, Michael, Like, do you realize the impact you're 0:05:18.040 --> 0:05:21.440 having on people like you coming up with these questions 0:05:21.440 --> 0:05:24.560 that ten billion people are answering or I don't know 0:05:24.560 --> 0:05:26.880 how many the number is whatever, Like so many people 0:05:26.880 --> 0:05:29.240 on the app are answering these questions, Like you are 0:05:29.560 --> 0:05:33.560 helping to shape so many relationships, and you're putting such 0:05:33.640 --> 0:05:36.640 thoughtful questions out into the app, which is awesome, Like, 0:05:36.680 --> 0:05:38.719 I this is so cool. Like I hope you know 0:05:38.760 --> 0:05:42.800 how influential you are. Okay, so the questions are are 0:05:42.839 --> 0:05:45.680 you sensitive? Love that? Like? 0:05:45.720 --> 0:05:48.920 These are the top questions answered on that are you sentimental. 0:05:49.440 --> 0:05:52.440 So people are wanting to be sensitive and sentimental like 0:05:52.520 --> 0:05:56.080 they're wanting. They don't want just like some hot stud 0:05:56.240 --> 0:05:57.400 or beautiful woman. 0:05:57.480 --> 0:05:59.279 They want their people are after the heart of the 0:05:59.320 --> 0:06:00.120 matter here. 0:06:00.440 --> 0:06:03.640 Absolutely, and again I mean there obviously has to be 0:06:04.279 --> 0:06:07.320 mutual physical attraction that's never really going to go away. 0:06:07.680 --> 0:06:10.480 But when I've been at the brand for almost four 0:06:10.560 --> 0:06:13.279 years at this point, and when I first joined in 0:06:13.279 --> 0:06:15.400 twenty nineteen, I looked at some of the most popular 0:06:15.520 --> 0:06:18.560 questions from that year, like what questions that year were 0:06:18.600 --> 0:06:20.920 people answering the most, and a lot of them were 0:06:20.960 --> 0:06:24.640 around if you like coffee dates, if you like cuddling, 0:06:24.920 --> 0:06:29.599 like really high level things. Then we got slammed with 0:06:29.600 --> 0:06:33.280 the global pandemic and everyone took a moment to take 0:06:33.320 --> 0:06:36.719 a step back, take a break from dating, learn more 0:06:36.720 --> 0:06:39.640 about themselves, and figure out like what's important to them, 0:06:39.720 --> 0:06:44.400 and we saw a huge shift in the most popular questions. 0:06:44.560 --> 0:06:47.200 So one of the things that I looked into at 0:06:47.240 --> 0:06:49.440 the beginning of this year in twenty twenty three was 0:06:50.240 --> 0:06:53.720 and this was around the fiftieth anniversary of Robi Wade, 0:06:54.000 --> 0:06:58.160 but I wanted to know what questions were women asking 0:06:58.520 --> 0:07:00.919 or answering the most this year, what's really top of 0:07:00.960 --> 0:07:03.800 mind for them from the past year. And those questions 0:07:03.800 --> 0:07:07.160 were not about coffee dates. They were should the government 0:07:07.279 --> 0:07:11.119 defund planned parenthood? Are you pro choice? Is mental health 0:07:11.200 --> 0:07:15.400 as important as physical health? They were answering questions about 0:07:15.720 --> 0:07:20.640 self love and global warming and you know, discussing mental 0:07:20.640 --> 0:07:24.280 health with a partner. So we've seen a big shift 0:07:24.400 --> 0:07:28.240 in dating behaviors over the years, and I think a 0:07:28.280 --> 0:07:30.560 shift in a in a really positive direction too. 0:07:31.440 --> 0:07:34.280 It's almost like this new generation of dating is so 0:07:34.440 --> 0:07:38.680 much more intentional, Like it's like they've seen like the 0:07:38.720 --> 0:07:42.000 sex drug rock and roll, getting drunk dating, hooking up, 0:07:42.080 --> 0:07:45.160 not really getting deep with all the information right off 0:07:45.160 --> 0:07:47.239 the back kind of play out, and it's. 0:07:47.080 --> 0:07:49.880 Like they're sort of like evolved beyond. 0:07:50.040 --> 0:07:52.520 It feels like, do you feel that like this new generation, 0:07:52.720 --> 0:07:56.080 like it's so much more than just that instant attraction. 0:07:56.200 --> 0:07:58.640 It's like, no, it is so much There are so 0:07:58.720 --> 0:08:02.600 many other things lay which obviously that all shakes out 0:08:02.600 --> 0:08:04.360 when you get into a relationship, but you realize all 0:08:04.400 --> 0:08:05.960 these other things at play. But it just feels like 0:08:06.000 --> 0:08:08.760 this new generation is a lot smarter to go ahead, 0:08:08.840 --> 0:08:11.000 and they know what they believe in a lot younger. 0:08:11.000 --> 0:08:12.720 It feels like maybe. 0:08:12.840 --> 0:08:16.400 You I think what people are looking for has changed, 0:08:16.760 --> 0:08:20.640 what they're prioritizing has changed, what they're talking about has changed. 0:08:20.720 --> 0:08:23.760 So in one thing we've seen, which I actually really love, 0:08:24.440 --> 0:08:27.960 is that discussions around mental health had become a huge 0:08:28.000 --> 0:08:31.800 turn on for daters. We're seeing that more than nine 0:08:31.800 --> 0:08:34.480 to ten daters on okay keep its say they're sensitive, 0:08:34.559 --> 0:08:38.680 and this is really paying off for people, especially men. 0:08:38.840 --> 0:08:42.880 So historically this was not something men were and probably 0:08:42.920 --> 0:08:47.240 straight men were really interested in talking about. But last year, 0:08:47.400 --> 0:08:50.640 men who said they are sensitive on okaykeep It received 0:08:50.920 --> 0:08:54.120 one hundred and seven percent more likes and eighty six 0:08:54.160 --> 0:08:57.400 percent more matches. They also had one hundred and thirteen 0:08:57.440 --> 0:09:01.120 percent more conversations than men who we're an admitting that 0:09:01.160 --> 0:09:05.679 they were sensitive at all. So this is something that historically, 0:09:05.840 --> 0:09:09.240 I would argue was seen as a weakness in men 0:09:09.400 --> 0:09:12.640 when we look at traditional gender roles. Now is one 0:09:12.679 --> 0:09:14.680 of the most attractive traits in men. 0:09:15.600 --> 0:09:17.840 Do you think people are players on okay keep it? 0:09:17.920 --> 0:09:19.760 Like once a guy figures out that his like percent 0:09:19.840 --> 0:09:21.760 and just go way up once he says he's sensitive 0:09:21.760 --> 0:09:23.760 and has all this like heartfelt stuff, but really he's 0:09:23.800 --> 0:09:27.080 just an asshole, like trying to like trick girls. I'm 0:09:27.080 --> 0:09:27.560 just kidding. 0:09:27.880 --> 0:09:32.640 No, we're we an't have good daters, I of course, 0:09:32.800 --> 0:09:36.640 like of absolutely. The good news is only you and 0:09:36.720 --> 0:09:38.800 I are looking at that data, so they can't see 0:09:38.800 --> 0:09:41.079 that on the app. Okay, okay, we have to keep 0:09:41.120 --> 0:09:41.840 that between us. 0:09:42.000 --> 0:09:47.720 Okay, well y'all listening. Don't tell anybody. Okay, this is 0:09:47.800 --> 0:09:51.440 just so fascinating. So how do people like to date? 0:09:51.520 --> 0:09:51.679 Now? 0:09:52.040 --> 0:09:54.240 And it's also like talking about like cooking up? Are 0:09:54.280 --> 0:09:57.320 people like cooking up right away? And you're saying people 0:09:57.400 --> 0:09:59.840 like to do like walking dates, like people aren't spending 0:10:00.080 --> 0:10:02.840 the money. There's a lot more sober dating, like what 0:10:03.040 --> 0:10:05.920 is the climate of a date now? Like how do 0:10:06.000 --> 0:10:07.839 people go on a date? Like how do you take 0:10:07.880 --> 0:10:10.080 it from the dating app to the date? 0:10:10.280 --> 0:10:10.400 What? 0:10:10.559 --> 0:10:12.760 And how does it advance? Like how do can you 0:10:12.800 --> 0:10:14.720 date more than one person at a time? I know 0:10:14.760 --> 0:10:17.440 you're saying too like people are a lot more open 0:10:17.520 --> 0:10:20.959 with having like open ethically open relationships, Like what does 0:10:20.960 --> 0:10:21.440 that mean? 0:10:21.559 --> 0:10:23.960 The kind of tell me? Like what happens next? 0:10:24.040 --> 0:10:27.400 Like you get on this app, you match up, you 0:10:27.440 --> 0:10:29.480 have you can really determine what you have in common. 0:10:29.480 --> 0:10:31.840 But then like, how do you how does dating look? 0:10:32.240 --> 0:10:34.040 What's the what's the steps? 0:10:34.360 --> 0:10:36.560 There's so much to unpack there. 0:10:36.720 --> 0:10:36.960 I know. 0:10:37.080 --> 0:10:40.040 Sorry, I'm going to go through like I'm just gonna 0:10:40.080 --> 0:10:42.760 like walk myself through the life stage. So first, when 0:10:42.760 --> 0:10:47.000 you're like on a dating app, you can probably assume 0:10:47.040 --> 0:10:50.040 at this point we're very data driven and Okaycupan, no surprise. 0:10:50.120 --> 0:10:52.960 We were actually founded by four math majors at Harvard, 0:10:54.320 --> 0:10:57.760 so we've always been very data driven. And one thing 0:10:57.800 --> 0:11:01.120 we started asking our dats recently was what is the 0:11:01.160 --> 0:11:03.680 best icebreaker? What do you want someone to open up 0:11:03.720 --> 0:11:06.080 with on a dating app? Because that's a question I 0:11:06.120 --> 0:11:08.679 get all the time, is like I don't want to 0:11:08.760 --> 0:11:11.720 say hey or hi. So if we look first at 0:11:11.960 --> 0:11:15.240 the first conversation you have on a dating app, we 0:11:15.640 --> 0:11:18.680 asked what the best icebreaker was, and we had about 0:11:18.720 --> 0:11:21.680 four and a half million to respond to this question already, 0:11:21.760 --> 0:11:24.960 so it's not a small sample size. Thirty percent said 0:11:25.240 --> 0:11:27.120 they really prefer when a data opens up with a 0:11:27.160 --> 0:11:29.800 simple introduction, So tell them a little bit more about yourself. 0:11:30.080 --> 0:11:32.679 You don't have to open with paragraphs and paragraphs of 0:11:32.679 --> 0:11:35.400 information and overwhelm them. But you have to put more 0:11:35.440 --> 0:11:39.160 effort into hay or high and just on that note 0:11:39.559 --> 0:11:42.600 and opening up with hey or hello or hi actually 0:11:42.640 --> 0:11:46.200 has like a seventy or eighty percent rate of being ignored. 0:11:46.880 --> 0:11:50.360 So yeah, I feel like that someone because even if, 0:11:50.400 --> 0:11:52.319 like on Instagram, if someone writes the message and it's 0:11:52.400 --> 0:11:54.959 like hey, it's like I have no desire whatever you 0:11:55.040 --> 0:11:57.040 want to talk about, not interested. 0:11:57.640 --> 0:12:01.880 It's nothing to feed off of another thirty percent, like 0:12:01.920 --> 0:12:05.880 when people ask the question twenty percent. Like when you 0:12:05.920 --> 0:12:08.880 open with a joke, I think this is so subjective 0:12:08.960 --> 0:12:11.560 because like what if you don't have the same humor, 0:12:11.600 --> 0:12:13.880 So like that one honestly makes me nervous, But it's 0:12:13.920 --> 0:12:15.959 the data. That's what the data shows, right, God. 0:12:15.920 --> 0:12:18.680 Opening with a joke on a dating app like what 0:12:18.760 --> 0:12:20.120 a joke goes wrong? 0:12:20.280 --> 0:12:20.520 Oh? 0:12:20.760 --> 0:12:24.600 So literally the dating you're dating on the app first, 0:12:24.679 --> 0:12:26.760 But you really have to put your full effort into 0:12:26.800 --> 0:12:29.840 dating because like right when dating apps took off, before 0:12:30.000 --> 0:12:31.800 I got out of the dating world, like it was 0:12:31.800 --> 0:12:34.080 still people are kind. I'm not in a dating app. 0:12:34.120 --> 0:12:36.040 I'm too cool for dating app all that stuff, But 0:12:36.080 --> 0:12:38.079 now that's not it. So it's like people give their 0:12:38.120 --> 0:12:41.079 full effort right away, Like, you need to take this 0:12:41.120 --> 0:12:44.200 app seriously. People take it seriously because this is how 0:12:44.440 --> 0:12:48.800 you date now, Like, really, it's totally work. Yeah, you 0:12:48.840 --> 0:12:51.360 really got to give it your best shot all the time. 0:12:52.080 --> 0:12:56.800 You absolutely and eight percent of people like when you 0:12:56.840 --> 0:13:00.360 mentioned something on their profile. But to what you just said, work, 0:13:00.480 --> 0:13:03.280 Like I people are a little bit shocked when I 0:13:03.520 --> 0:13:05.440 say this because I think they expect me to say 0:13:05.480 --> 0:13:07.760 online dating is super easy. You can do it in 0:13:07.800 --> 0:13:10.440 your sleep. That's not the case. It's I like to 0:13:10.440 --> 0:13:12.199 think of it as a part time job. What you 0:13:12.240 --> 0:13:15.280 put into apt like okaycup it or Hinge or Tinder, 0:13:15.320 --> 0:13:18.000 whatever your app of choice is, that's exactly what you're 0:13:18.000 --> 0:13:19.840 going to get out of it. If you were not engaged, 0:13:19.880 --> 0:13:23.160 if you are disinterested, you're going to attract people who 0:13:23.240 --> 0:13:27.240 are not taking datings seriously, who are not really feeling it. 0:13:27.400 --> 0:13:31.120 I also tell people, if you're not a mindset to date, 0:13:31.240 --> 0:13:34.240 take a break. Either just don't open your app, or 0:13:34.320 --> 0:13:36.360 write in your bio that you're taking a quick break, 0:13:36.480 --> 0:13:39.520 or delete the app altogether. You have to have to 0:13:39.520 --> 0:13:41.080 be in the mindset to start dating. 0:13:41.320 --> 0:13:44.000 Man, that's so interesting, and this just goes back to 0:13:44.120 --> 0:13:48.400 the law of attraction in general, and it just applies everywhere, 0:13:48.520 --> 0:13:51.840 even on a dating app, Like you have to you 0:13:51.920 --> 0:13:53.320 get back what you put in. 0:13:53.360 --> 0:13:55.760 If you are really looking to have a relationship and 0:13:55.800 --> 0:13:57.719 you really want to have someone that you align with 0:13:57.800 --> 0:13:59.959 and you really have core values that you know are 0:14:00.040 --> 0:14:02.960 important to you, like, you can go out there and 0:14:03.040 --> 0:14:04.240 find it on the app. 0:14:04.320 --> 0:14:06.880 If you work hard enough and like you like you know, 0:14:07.040 --> 0:14:09.120 and you find other people who are working hard to 0:14:09.200 --> 0:14:11.280 match because they really want to be with someone, You're 0:14:11.320 --> 0:14:15.080 gonna at least get good interactions. You know, You're going 0:14:15.160 --> 0:14:17.240 to at least meet with people that you can like, 0:14:17.320 --> 0:14:19.480 have a good conversation with, and then if you do 0:14:19.520 --> 0:14:21.960 that enough, you'll probably land on someone that you really 0:14:22.080 --> 0:14:25.440 dee with. You know, is okay keepid is it like 0:14:25.760 --> 0:14:28.960 cause I know, like Tinder or Hinde or something of 0:14:29.040 --> 0:14:30.960 like I don't know, grinder with like the hookup app 0:14:31.040 --> 0:14:32.720 or something like what are y'all known for? Because like 0:14:32.760 --> 0:14:35.200 some people are like, oh, you just get on a 0:14:35.560 --> 0:14:36.880 grinder if you want to like hook up? 0:14:36.920 --> 0:14:38.680 Like what if people say about okay, keupid? What is 0:14:38.760 --> 0:14:40.800 y'alls like? Vibe? Get on okay? Keep it? If you 0:14:40.800 --> 0:14:41.320 want to get. 0:14:41.160 --> 0:14:44.720 Married, So we definitely bring in a higher inten dator 0:14:44.960 --> 0:14:48.120 and our product is designed to do that. So you 0:14:48.240 --> 0:14:50.840 can't just download our app and upload a photo and 0:14:51.000 --> 0:14:53.800 throw in your name and start seeing people. We really 0:14:53.800 --> 0:14:56.400 make you put in work. You have to add multiple photos, 0:14:56.400 --> 0:14:58.520 you have to respond to multiple proms, you have to 0:14:58.560 --> 0:15:02.160 answer at least fifteen of our questions. We want to 0:15:02.200 --> 0:15:04.480 make sure that it takes you a bit of time 0:15:04.520 --> 0:15:07.560 to set up your profile, so that you're being more mindful, 0:15:07.600 --> 0:15:10.600 and that the people coming into the app usually are 0:15:10.680 --> 0:15:13.360 people who are going to take dating more seriously. They're 0:15:13.400 --> 0:15:16.600 not you know, whatever you want to do, whether that's 0:15:16.600 --> 0:15:18.480 like Saturday night or Saturday night for the rest of 0:15:18.520 --> 0:15:20.880 your life, that's fine with us. But we do want 0:15:20.880 --> 0:15:23.800 to bring in a dater that's a bit more mindful, 0:15:23.960 --> 0:15:27.800 that is taking dating and relationships a bit more seriously. 0:15:28.320 --> 0:15:31.520 So that's how our app is designed. It's definitely not 0:15:31.600 --> 0:15:34.920 the easiest to just like download and start dating. 0:15:35.840 --> 0:15:36.920 Okay, I love it. 0:15:36.960 --> 0:15:38.960 Okay, So let's go back to unpacking that giant, big 0:15:39.000 --> 0:15:40.240 ball question I asked you earlier. 0:15:40.320 --> 0:15:44.640 Oh yes, yeah, So one of the things you mentioned 0:15:44.640 --> 0:15:47.520 which I find so interesting and something we recently looked 0:15:47.560 --> 0:15:51.040 into is how much people are spending on a date. 0:15:51.440 --> 0:15:54.600 So we're seeing that the economy is definitely having an 0:15:54.680 --> 0:15:57.760 impact on how people are dating. They're definitely still dating, 0:15:59.000 --> 0:16:03.320 but about four and ten of our daters are saying 0:16:03.480 --> 0:16:07.120 globally that, you know, what's happening in the economy, they're 0:16:07.240 --> 0:16:11.280 definitely feeling it. And we're seeing that a majority of 0:16:11.280 --> 0:16:13.960 people actually want to spend less than fifty dollars on 0:16:14.120 --> 0:16:18.040 a first date, and women are fifty seven percent more 0:16:18.120 --> 0:16:20.080 likely to want to spend less than fifty dollars on 0:16:20.120 --> 0:16:22.280 a first date. I actually don't think this is a 0:16:22.320 --> 0:16:25.040 bad thing. I don't think this is people being cheap. 0:16:25.280 --> 0:16:27.120 I say this as an opportunity for you to be 0:16:27.160 --> 0:16:33.960 really creative. Dinner, drinks, shore, fun, movie dates like that's 0:16:34.000 --> 0:16:36.600 an inexpensive date. Wouldn't recommend that for a first date 0:16:36.640 --> 0:16:38.960 because there's not a lot of conversation that's happening. 0:16:39.080 --> 0:16:40.840 And a little awkward because then you should have to sit 0:16:40.840 --> 0:16:42.200 there in silence next to someone. 0:16:42.280 --> 0:16:43.960 It's like, do we kind of hold hands? Do we not? 0:16:44.040 --> 0:16:45.360 I don't know. You know, you need to have some 0:16:45.480 --> 0:16:47.600 interaction on the first few dates. I feel like you 0:16:47.600 --> 0:16:48.320 need to be moving. 0:16:49.360 --> 0:16:53.200 I actually really like going for a walk or something. 0:16:53.520 --> 0:16:54.560 It's less pressure. 0:16:55.000 --> 0:16:56.760 You don't have to get dress up, and you don't 0:16:56.760 --> 0:16:58.400 have to eat in front of someone like I feel 0:16:58.400 --> 0:17:00.520 like I remember like when I was dating, I always 0:17:00.520 --> 0:17:02.760 thould be so awkward eating in front of someone in 0:17:02.800 --> 0:17:04.040 the beginning. You know, like you don't want to have 0:17:04.119 --> 0:17:05.840 to be like because I really want need to cheeseburger 0:17:05.840 --> 0:17:07.320 with Rise and get a little messy with it. But 0:17:07.320 --> 0:17:09.400 like you're not going to do that on a first date, you. 0:17:09.359 --> 0:17:12.040 Know, no, you I mean, you can't have anything that's 0:17:12.080 --> 0:17:14.280 like too saucy. You can't have anything that's like going 0:17:14.280 --> 0:17:16.840 to get stuck in your teeth. There's like too many worlds. 0:17:18.520 --> 0:17:20.600 But I also, I'm like very into like a low 0:17:20.680 --> 0:17:25.040 pressure first date. So if you go on a walk, 0:17:25.080 --> 0:17:26.640 like I live in New York City, so I'm thinking 0:17:26.760 --> 0:17:29.960 Central Park right now, and you're not feeling it and 0:17:30.000 --> 0:17:31.880 you're like, eh, I'm ready for this to be over. 0:17:32.080 --> 0:17:34.760 You have the easiest out. You can just say, hey, 0:17:34.760 --> 0:17:38.240 I'm walking this way. It was great catching up, great 0:17:38.280 --> 0:17:41.120 meeting you, so great pressure. 0:17:41.640 --> 0:17:45.840 That is a wonderful first date because yeah, you're stretching 0:17:45.840 --> 0:17:48.240 your legs. You're kind of seeing how someone moves, like honestly, 0:17:48.280 --> 0:17:50.840 how someone physically moves and interacts with the world like 0:17:50.920 --> 0:17:52.679 you have. You kind of have to like vibe with that, 0:17:52.840 --> 0:17:55.879 you know. So there's so much so and then you 0:17:55.880 --> 0:17:57.119 can get out if you want. You need to have 0:17:57.119 --> 0:17:58.520 an escape plan for sure. 0:17:59.160 --> 0:18:02.000 Totally. I mean, and that like a walking date is 0:18:02.040 --> 0:18:06.920 something that's completely sober. And we're seeing that young dators 0:18:07.040 --> 0:18:12.720 are really causing an increase in so dating. In twenty twelve, 0:18:12.840 --> 0:18:15.600 so about ten years ago, eighty four percent of singles 0:18:15.600 --> 0:18:17.639 on Okay Keep It said they were open to dating 0:18:17.640 --> 0:18:23.680 someone who doesn't drink alcohol, but that actually jumped really 0:18:23.720 --> 0:18:26.720 high to ninety six percent of respondents in twenty twenty two. 0:18:28.080 --> 0:18:31.119 So we are definitely seeing this becoming a trend, and 0:18:31.160 --> 0:18:37.240 it's really driven by millennials and gen Zers, but specifically 0:18:37.320 --> 0:18:40.040 gen z. They're the ones saying, I don't need to 0:18:40.080 --> 0:18:42.720 be drinking on a date. I want to do something 0:18:42.720 --> 0:18:45.560 that doesn't involve alcohol. So that's like one of the 0:18:45.600 --> 0:18:49.920 trends we're seeing that generation drive. We're also seeing them 0:18:50.000 --> 0:18:53.560 drive a trend in not being in such a rush 0:18:53.600 --> 0:18:56.919 to sleep around. And this was actually something that I 0:18:57.160 --> 0:19:01.280 found really interesting when we were looking at the data 0:19:01.840 --> 0:19:06.320 that gen zers or gen z daters were the generation 0:19:06.440 --> 0:19:09.600 that was most likely to want to get to know 0:19:09.720 --> 0:19:13.920 someone first, and they were taking more time than millennials 0:19:13.960 --> 0:19:18.840 to move the relationship into a physical space more quickly. 0:19:18.960 --> 0:19:22.880 So that was something nice to see as well and interesting. 0:19:28.920 --> 0:19:31.840 The new generation doesn't just want to sleep around, doesn't 0:19:31.880 --> 0:19:33.919 just want to get drunk, doesn't just want to be 0:19:33.920 --> 0:19:36.359 physically attracted to someone and have adventures. 0:19:36.400 --> 0:19:37.840 They actually want to have a connection. 0:19:38.400 --> 0:19:40.840 They want to talk about mental health, They want to 0:19:40.880 --> 0:19:45.240 align with someone mentally, physically, spiritually, and like in their 0:19:45.280 --> 0:19:47.760