1 00:00:06,920 --> 00:00:07,560 Speaker 1: Hey, welcome in. 2 00:00:07,560 --> 00:00:09,639 Speaker 2: I'm Doug Gottlieb and you're listening to All the Ball 3 00:00:10,080 --> 00:00:14,200 Speaker 2: and we're actually in Las Vegas, and this podcast was 4 00:00:14,200 --> 00:00:18,880 Speaker 2: recorded live at NBA Con. And you know, it's amazing 5 00:00:18,960 --> 00:00:22,960 Speaker 2: how my job works. And there are times in which 6 00:00:23,760 --> 00:00:26,760 Speaker 2: you get into the daily radio show, the Doug Gottlieb Show, 7 00:00:26,800 --> 00:00:30,640 Speaker 2: which is broadcast live every day from five eastern two Pacific, 8 00:00:31,200 --> 00:00:33,239 Speaker 2: two hour show that we do an hour podcast that's 9 00:00:33,280 --> 00:00:35,800 Speaker 2: called in the Bonus All. It's doing well, but you know, 10 00:00:35,800 --> 00:00:39,120 Speaker 2: you get in the summer and you're kinda you know, 11 00:00:39,280 --> 00:00:41,519 Speaker 2: you're kind of shuffling all wrong. How can I talk 12 00:00:41,560 --> 00:00:44,159 Speaker 2: about sports? Make it interesting? And then you come to 13 00:00:44,240 --> 00:00:48,560 Speaker 2: NBA Con and I was excited. We have we'll drop 14 00:00:48,560 --> 00:00:50,680 Speaker 2: a pod in a day or two with Josh Childress. 15 00:00:50,720 --> 00:00:53,280 Speaker 2: We have other great pods coming for you from Vegas. 16 00:00:53,280 --> 00:00:56,800 Speaker 2: I think you'll really enjoy. But Joey Graziano sat down 17 00:00:56,840 --> 00:00:59,720 Speaker 2: next to me. He is the SVP of Global Marketing 18 00:00:59,760 --> 00:01:04,640 Speaker 2: for the NBA, and I wanted to get into his 19 00:01:04,800 --> 00:01:09,920 Speaker 2: personal story in an effort to you know, he's a 20 00:01:09,959 --> 00:01:12,240 Speaker 2: college baseball player and one of the things I love 21 00:01:12,280 --> 00:01:15,880 Speaker 2: about college basketball, college baseball, college football, and it's not 22 00:01:15,920 --> 00:01:18,120 Speaker 2: that I pushed back on Yeah, I pushed back on anil, 23 00:01:18,160 --> 00:01:21,080 Speaker 2: But it's like, the real value is in the people 24 00:01:21,120 --> 00:01:22,800 Speaker 2: you meet, the things you have to do, and how 25 00:01:22,880 --> 00:01:26,000 Speaker 2: you get to have a great job in real life, 26 00:01:26,480 --> 00:01:29,520 Speaker 2: using not just the connections you make in your sport, 27 00:01:29,920 --> 00:01:32,600 Speaker 2: but also a lot of the little fundamentals of what 28 00:01:32,640 --> 00:01:34,560 Speaker 2: it takes to make it in sports, it takes to 29 00:01:34,600 --> 00:01:38,760 Speaker 2: make it in life. What you're about to hear is 30 00:01:39,319 --> 00:01:43,560 Speaker 2: not planned a completely organic conversation. Oh yeah, by the way, 31 00:01:43,800 --> 00:01:46,959 Speaker 2: the NBA's new NBA Cup is also his baby. It'll 32 00:01:47,000 --> 00:01:49,520 Speaker 2: also be in Las Vegas. We talked about it as well. 33 00:01:49,560 --> 00:01:52,200 Speaker 2: We kind of had to get it back to basketball 34 00:01:52,240 --> 00:01:55,880 Speaker 2: at some point. But I would love to tell you 35 00:01:56,000 --> 00:01:59,600 Speaker 2: that I had this planned out, that I knew his 36 00:01:59,680 --> 00:02:02,880 Speaker 2: person story, and that's what most of the pod would 37 00:02:02,880 --> 00:02:06,600 Speaker 2: be about. I cannot tell you how riveting this is, 38 00:02:07,760 --> 00:02:13,880 Speaker 2: how in many ways gut wrenching it is. And I'm 39 00:02:13,919 --> 00:02:16,560 Speaker 2: gonna promise I don't promise many things on this podcast. 40 00:02:17,440 --> 00:02:20,920 Speaker 2: I like to sometimes cut them up. You know, we 41 00:02:21,040 --> 00:02:24,640 Speaker 2: get the way it really works, Hey, it really works 42 00:02:24,720 --> 00:02:26,880 Speaker 2: is sometimes we get these and this is a really 43 00:02:26,919 --> 00:02:31,919 Speaker 2: long one. The way it really works is we cut 44 00:02:31,960 --> 00:02:34,400 Speaker 2: them up. We have an our hour and a half 45 00:02:34,400 --> 00:02:36,080 Speaker 2: long sashion. We cut them up, and if we get 46 00:02:36,120 --> 00:02:38,840 Speaker 2: three out of them, it's great. The numbers are great. 47 00:02:39,280 --> 00:02:42,440 Speaker 2: Numbers are great. You like it more, we make more money. 48 00:02:42,680 --> 00:02:46,720 Speaker 2: Everything is good. This is too good. And I would 49 00:02:46,760 --> 00:02:52,360 Speaker 2: just settle in and listen to this pod and maybe 50 00:02:52,480 --> 00:02:57,240 Speaker 2: grab a tissue. It's definitely going to make you think 51 00:02:57,520 --> 00:03:01,959 Speaker 2: some strong thoughts of your own. But I want to start, 52 00:03:02,200 --> 00:03:05,480 Speaker 2: like by thanking Joey because I mean, we just got 53 00:03:05,560 --> 00:03:07,840 Speaker 2: him to put down his cell phone because he's putting 54 00:03:07,840 --> 00:03:10,799 Speaker 2: out fires. This is a massive conference hall. We're in 55 00:03:11,280 --> 00:03:13,400 Speaker 2: at the Mendola Bay, which is going to be the 56 00:03:13,600 --> 00:03:16,440 Speaker 2: radio road site for the upcoming Super Bowl as well 57 00:03:16,480 --> 00:03:20,679 Speaker 2: as for the upcoming NBA Cup. It's it's gigantic. There's 58 00:03:20,720 --> 00:03:23,640 Speaker 2: a concert kind of going on. There's DJs, there's a 59 00:03:23,680 --> 00:03:28,440 Speaker 2: basketball court, there's drills, there's shoe shoe con is going 60 00:03:28,440 --> 00:03:30,720 Speaker 2: on as well down the hall. A lot of stuff 61 00:03:30,760 --> 00:03:34,079 Speaker 2: going on. And I think he thought we all thought 62 00:03:34,120 --> 00:03:35,680 Speaker 2: he's just going to promote the event and tell us 63 00:03:35,680 --> 00:03:39,720 Speaker 2: about the NBA Cup. We talked about that. But if 64 00:03:39,760 --> 00:03:44,280 Speaker 2: you want to hear personal stories and how your life 65 00:03:44,360 --> 00:03:48,600 Speaker 2: can change in a couple hours as a high school senior. 66 00:03:51,240 --> 00:03:54,560 Speaker 2: I think you'll I think you'll enjoy this pot without 67 00:03:54,640 --> 00:04:00,240 Speaker 2: further ado, here's our live pod from NBA Con. We're 68 00:04:00,280 --> 00:04:04,640 Speaker 2: live here at NBA Con. One who can say they 69 00:04:04,680 --> 00:04:06,480 Speaker 2: were at the first one. It's like the guy who's like, 70 00:04:06,600 --> 00:04:08,760 Speaker 2: I we sent to first. Remember that commercial with the 71 00:04:08,800 --> 00:04:10,280 Speaker 2: guys that have been to every super Bowl? They went 72 00:04:10,280 --> 00:04:12,240 Speaker 2: to the first super Bowl? Yeah, right, and the Super 73 00:04:12,280 --> 00:04:14,600 Speaker 2: Bowl started and they had like a marching band at 74 00:04:14,600 --> 00:04:19,040 Speaker 2: halftime right now performing at halftime. Hew Chris Stapleton's national 75 00:04:19,040 --> 00:04:21,480 Speaker 2: anthem is like the iconic national anthem of all time. 76 00:04:21,800 --> 00:04:23,520 Speaker 2: And that was this past super Bowl. By the way, 77 00:04:23,600 --> 00:04:26,200 Speaker 2: Vegas the site of I think this year's super Bowl, right, 78 00:04:26,279 --> 00:04:29,159 Speaker 2: that is so, And we're at the super Bowl, the 79 00:04:29,160 --> 00:04:31,400 Speaker 2: super Bowl of the NBA and the Super Bowl the NBA. 80 00:04:31,520 --> 00:04:35,200 Speaker 1: I think it's going to be here in December as well. 81 00:04:35,279 --> 00:04:36,839 Speaker 2: The guy to help us kind of break it down 82 00:04:36,839 --> 00:04:39,880 Speaker 2: for us is Joey Garciano, who is a senior vice 83 00:04:39,920 --> 00:04:45,600 Speaker 2: president of Global Events. Yeah, okay, and okay, so you're 84 00:04:45,600 --> 00:04:49,360 Speaker 2: a baseball player in college. Yep, you get done at Georgetown. Yeah, 85 00:04:49,480 --> 00:04:52,680 Speaker 2: what'd you do so I kept playing for a little while. 86 00:04:52,720 --> 00:04:55,920 Speaker 2: I moved to the Dominican Republic. Had a nonprofit there 87 00:04:55,920 --> 00:04:59,080 Speaker 2: called Baseball a Libros. The idea was to be able 88 00:04:59,120 --> 00:05:00,880 Speaker 2: to grow up in your city was playing ball. 89 00:05:00,920 --> 00:05:02,400 Speaker 3: My dad was in New York City fireman, so I spent 90 00:05:02,480 --> 00:05:04,640 Speaker 3: a bunch of time in Spanish Harlem, and the thought 91 00:05:04,800 --> 00:05:06,640 Speaker 3: was I wanted to be able to sort of reconnect 92 00:05:06,640 --> 00:05:06,920 Speaker 3: with that. 93 00:05:07,440 --> 00:05:09,960 Speaker 1: And we built a school there to be able. 94 00:05:09,839 --> 00:05:13,839 Speaker 3: To incentivize literacy mathematics. Convinced kids that you could be 95 00:05:13,839 --> 00:05:16,040 Speaker 3: able to play baseball at a high level without having 96 00:05:16,080 --> 00:05:18,080 Speaker 3: to forego the academic side. 97 00:05:18,839 --> 00:05:21,080 Speaker 1: From there, went to Georgetown Law School. 98 00:05:21,120 --> 00:05:24,080 Speaker 2: But hold on, wait, you opened some doors there was Yeah, 99 00:05:24,120 --> 00:05:27,640 Speaker 2: because Georgetown was two thousand and two to two thousand 100 00:05:27,640 --> 00:05:30,920 Speaker 2: and five. Dad was a New York City firefighter. Yes, 101 00:05:31,000 --> 00:05:33,400 Speaker 2: so that means two thousand and one. Yes, you're in 102 00:05:33,480 --> 00:05:34,040 Speaker 2: high school. 103 00:05:34,120 --> 00:05:34,440 Speaker 3: I was. 104 00:05:34,520 --> 00:05:36,040 Speaker 1: You said I could ask you anything, You could ask 105 00:05:36,080 --> 00:05:39,200 Speaker 1: me anything. Where were you at nine to eleven? Yeah? 106 00:05:40,200 --> 00:05:40,520 Speaker 1: I was. 107 00:05:40,600 --> 00:05:44,920 Speaker 3: I was a senior in high school. My father was 108 00:05:44,960 --> 00:05:47,640 Speaker 3: a fireman, an engine twenty two latter thirteen, Upper East 109 00:05:47,640 --> 00:05:50,760 Speaker 3: Side of Manhattan. My father is the last person to 110 00:05:50,800 --> 00:05:54,479 Speaker 3: leave any Twin Tower alive. My dad's entire firehouse passed away. 111 00:05:55,560 --> 00:05:59,880 Speaker 3: I lost incredible incredible men were in great, very close. 112 00:06:00,120 --> 00:06:03,800 Speaker 3: I spent my early years at Randalls Island in New York. 113 00:06:04,800 --> 00:06:07,919 Speaker 3: You know, we were playing softball every Thursdays and not 114 00:06:08,080 --> 00:06:09,640 Speaker 3: to not go to school. That was the one rule 115 00:06:09,680 --> 00:06:10,600 Speaker 3: in our house was you don't have to go to 116 00:06:10,640 --> 00:06:12,720 Speaker 3: school on Thursdays if you wanted to go watch dad 117 00:06:12,760 --> 00:06:13,400 Speaker 3: play softball. 118 00:06:13,400 --> 00:06:16,080 Speaker 1: So my heroes, you know, growing up, we're not. 119 00:06:16,560 --> 00:06:19,919 Speaker 3: We're not, you know, Dave Winfield and Don Mattingly, but 120 00:06:20,080 --> 00:06:24,080 Speaker 3: they were. They were these giants you can name them, Yeah, 121 00:06:24,120 --> 00:06:27,320 Speaker 3: they're I mean, incredible names. You know, Greg stay Jack 122 00:06:27,320 --> 00:06:29,320 Speaker 3: who was a pitcher at Saint John's who you know, 123 00:06:29,400 --> 00:06:32,039 Speaker 3: taught me how to play ball and then you know, 124 00:06:32,880 --> 00:06:35,039 Speaker 3: ended up being somebody I can remember watching one of 125 00:06:35,040 --> 00:06:37,080 Speaker 3: my high school games when I was a junior in 126 00:06:37,120 --> 00:06:39,400 Speaker 3: the state championship. Was there at that game? Last game 127 00:06:39,400 --> 00:06:42,760 Speaker 3: you ever saw me play? The following the following fall. Obviously, 128 00:06:42,920 --> 00:06:46,120 Speaker 3: things change. So names like that that, you know, mean 129 00:06:46,160 --> 00:06:49,440 Speaker 3: a lot to me. The guys of the guys of 130 00:06:49,640 --> 00:06:53,479 Speaker 3: Engine twenty two, latter thirteen and their families are you know, 131 00:06:53,760 --> 00:06:56,320 Speaker 3: a driving force in in my everyday reality. 132 00:06:56,400 --> 00:06:57,240 Speaker 1: It's incredible, you know. 133 00:06:57,320 --> 00:07:01,800 Speaker 2: I I I was, actually I was a professional basketball player. 134 00:07:01,800 --> 00:07:02,760 Speaker 1: I played a year in Russia. 135 00:07:02,920 --> 00:07:05,359 Speaker 2: Yeah, and I came back and I played with the 136 00:07:05,400 --> 00:07:06,279 Speaker 2: Lakers in the Summer league. 137 00:07:06,279 --> 00:07:07,920 Speaker 1: Summer league was at Olympic State back then. 138 00:07:08,680 --> 00:07:14,160 Speaker 2: And then I came back to Oklahoma and I trained 139 00:07:14,360 --> 00:07:15,160 Speaker 2: at Oklahoma State. 140 00:07:15,200 --> 00:07:17,600 Speaker 1: And what I would do is I would go and 141 00:07:17,640 --> 00:07:19,000 Speaker 1: do fill in radio. 142 00:07:19,800 --> 00:07:22,400 Speaker 2: And the guy who was the big afternoon drive host 143 00:07:22,480 --> 00:07:25,160 Speaker 2: theres a guy named Jim Traper, and he had been 144 00:07:25,320 --> 00:07:27,640 Speaker 2: he played for the Orioles and he was like a 145 00:07:27,640 --> 00:07:31,520 Speaker 2: local legend and he was the color guy for the Diamondbacks. 146 00:07:31,960 --> 00:07:34,240 Speaker 2: So the Diamonbacks won the World Series, right, They were 147 00:07:34,240 --> 00:07:36,960 Speaker 2: really good back then, and so it was they broke 148 00:07:37,040 --> 00:07:40,640 Speaker 2: Yankee fan's heart that year. They mean they Louise Gonzales. 149 00:07:40,120 --> 00:07:42,920 Speaker 3: Like, yeah, I mean my dad, my dad threw out 150 00:07:42,960 --> 00:07:47,800 Speaker 3: the first pitch of that ALCS. My dad's a baseball guy. 151 00:07:48,200 --> 00:07:51,000 Speaker 3: That was That was the That was the Jeter you know, 152 00:07:51,120 --> 00:07:54,320 Speaker 3: saved the series. One of the greatest plays of all time. Yes, 153 00:07:54,480 --> 00:07:56,320 Speaker 3: that was that series. My dad throughout the first pitch 154 00:07:56,560 --> 00:08:00,000 Speaker 3: at Yankee Stadium on I'm that serious. 155 00:08:00,080 --> 00:08:01,800 Speaker 2: Well, then that makes it that the greatest first pitch 156 00:08:01,840 --> 00:08:03,480 Speaker 2: in Yankee Stand because I was thinking I was gonna 157 00:08:03,480 --> 00:08:05,880 Speaker 2: ask about the George Bush first pitch Yankee Stad, which 158 00:08:05,920 --> 00:08:09,560 Speaker 2: is a very icon iconic as well. But I mean, 159 00:08:09,600 --> 00:08:11,800 Speaker 2: I I remember, I mean, look, I remember that day 160 00:08:11,800 --> 00:08:14,960 Speaker 2: and then later obviously working ESPN, the ones at CBS. 161 00:08:15,000 --> 00:08:16,679 Speaker 2: We lived in Westport, and so many of those families 162 00:08:16,680 --> 00:08:21,880 Speaker 2: were affected. Uh by nine to eleven. Uh man, I 163 00:08:22,200 --> 00:08:24,480 Speaker 2: can't imagine, and I can imagine why you went away 164 00:08:24,560 --> 00:08:27,080 Speaker 2: from home to go to to go to Georgetown, you know, 165 00:08:27,400 --> 00:08:30,160 Speaker 2: instead of playing for for Saint John's. So you're you're 166 00:08:30,200 --> 00:08:32,640 Speaker 2: doing a nonprofit, you're playing ball, You're in the Dominican 167 00:08:33,240 --> 00:08:34,720 Speaker 2: how'd you get to the league? Uh? 168 00:08:35,080 --> 00:08:38,240 Speaker 3: So I ended up leaving, I was. I went and 169 00:08:38,360 --> 00:08:40,559 Speaker 3: went went to law school. So I was at Georgetown 170 00:08:40,600 --> 00:08:42,679 Speaker 3: Law School for a number of years. Thought that's probably 171 00:08:42,679 --> 00:08:45,360 Speaker 3: where I would spend some time. I was fortunate enough 172 00:08:45,400 --> 00:08:47,480 Speaker 3: I want a fellowship and moved to Ireland. 173 00:08:47,080 --> 00:08:48,240 Speaker 1: For a little over a year. 174 00:08:48,800 --> 00:08:51,360 Speaker 3: In the middle of my law school, I boxed professionally. Actually, 175 00:08:51,400 --> 00:08:53,880 Speaker 3: the first time I got to play hoops again was 176 00:08:53,920 --> 00:08:57,040 Speaker 3: I played. I played for the Galway Collegiate basketball teams. 177 00:08:57,040 --> 00:08:58,959 Speaker 3: You can imagine, like I've got a bunch of. 178 00:08:59,480 --> 00:09:01,640 Speaker 2: A good friend of mine, Dave Revson, works for the 179 00:09:01,640 --> 00:09:05,040 Speaker 2: Big Ten network. He went and he studied abroad and 180 00:09:05,080 --> 00:09:07,400 Speaker 2: he played basketball in Ireland too, and that was where 181 00:09:07,400 --> 00:09:08,680 Speaker 2: he told me. And I don't know if this is true. 182 00:09:08,800 --> 00:09:10,680 Speaker 2: He said, you know they say in Ireland, and it's 183 00:09:11,120 --> 00:09:17,439 Speaker 2: that the closer you are to the gain where they 184 00:09:17,440 --> 00:09:19,200 Speaker 2: make the guinness, the better the beer is. 185 00:09:19,640 --> 00:09:20,840 Speaker 1: I think that's right? Is it true? 186 00:09:20,840 --> 00:09:22,480 Speaker 3: I think I mean I was drinking more of the whiskey, 187 00:09:22,559 --> 00:09:25,760 Speaker 3: but uh, you know, but but yeah, I think that. 188 00:09:25,800 --> 00:09:27,520 Speaker 1: I think that's a hundred pcent. So you got a fellow. 189 00:09:27,520 --> 00:09:28,960 Speaker 1: Should you go to Ireland? Yeah, go to Ireland. 190 00:09:29,040 --> 00:09:31,560 Speaker 3: I come back and then I'm now a practicing attorney 191 00:09:31,640 --> 00:09:34,680 Speaker 3: and I practiced at Jones today. I expected to probably 192 00:09:34,720 --> 00:09:37,120 Speaker 3: spend a big portion of my career there. It was 193 00:09:37,120 --> 00:09:38,760 Speaker 3: a great firm. I learned a bunch I had, I 194 00:09:38,760 --> 00:09:43,280 Speaker 3: had great law. So I was white collar criminal defense work. Yeah, 195 00:09:43,720 --> 00:09:47,920 Speaker 3: saving saving kids, and uh, and I thought, I you know, 196 00:09:48,000 --> 00:09:49,520 Speaker 3: I thought I would be there for a while. And 197 00:09:49,640 --> 00:09:51,960 Speaker 3: there was a family who was very instrumental to my 198 00:09:52,080 --> 00:09:54,160 Speaker 3: family during nine to eleven. They're the reason I got 199 00:09:54,160 --> 00:09:57,160 Speaker 3: to go to college, and that family they happened to 200 00:09:57,160 --> 00:10:01,000 Speaker 3: own a small business in d C. And guy asked 201 00:10:01,040 --> 00:10:03,320 Speaker 3: me to have coffee with him. He said he was 202 00:10:03,600 --> 00:10:05,440 Speaker 3: going through a bet the company litigation. There was a 203 00:10:05,480 --> 00:10:08,320 Speaker 3: fraud issue with the CEO, and he was like, I 204 00:10:08,320 --> 00:10:10,480 Speaker 3: need you to leave the law firm and come work 205 00:10:10,520 --> 00:10:12,600 Speaker 3: for me, and we're gonna have to rebuild this entire thing. 206 00:10:12,640 --> 00:10:14,960 Speaker 3: And so my dad's rule in our house growing up 207 00:10:15,040 --> 00:10:17,000 Speaker 3: was if your neighbor's house is on fire, you run 208 00:10:17,000 --> 00:10:19,439 Speaker 3: towards the fire. It's the only rule he ever gave us. 209 00:10:19,640 --> 00:10:22,160 Speaker 3: He didn't believe in anything else. Simple man, simple rules. 210 00:10:22,600 --> 00:10:24,880 Speaker 3: And so I left. I went to the managing partner's 211 00:10:24,880 --> 00:10:27,520 Speaker 3: office that afternoon and gave my two weeks notice, walked 212 00:10:27,520 --> 00:10:29,240 Speaker 3: out of a law firm in a big pang job 213 00:10:29,280 --> 00:10:31,760 Speaker 3: and ended up at a company that had twenty employees 214 00:10:31,800 --> 00:10:34,440 Speaker 3: and nowherel office with a beta company litigation that was 215 00:10:34,480 --> 00:10:37,040 Speaker 3: on the front page of the Washington Post on my 216 00:10:37,120 --> 00:10:39,760 Speaker 3: first day. It was a small business that was taking 217 00:10:39,800 --> 00:10:43,680 Speaker 3: care of kids, and so allegations of fraud in a 218 00:10:43,760 --> 00:10:46,840 Speaker 3: very popular small town become a very very big deal, 219 00:10:47,200 --> 00:10:51,080 Speaker 3: and we rebuilt that company. I became their chief operating officer, 220 00:10:51,200 --> 00:10:53,679 Speaker 3: went from twenty employees down to one, took it back 221 00:10:53,760 --> 00:10:57,240 Speaker 3: up to one thousand, wild successful creating immersive versions of Disney, 222 00:10:57,280 --> 00:11:00,400 Speaker 3: hyperlocalized versions of Disney World around sports to the Major 223 00:11:00,440 --> 00:11:04,959 Speaker 3: League Baseball IP the head First Companies, and then five 224 00:11:05,040 --> 00:11:07,720 Speaker 3: years later left and was thinking I was gonna I 225 00:11:07,720 --> 00:11:09,560 Speaker 3: was going back to New York and I was gonna 226 00:11:09,679 --> 00:11:11,600 Speaker 3: take some time. It had been a crazy run, and 227 00:11:11,640 --> 00:11:13,600 Speaker 3: I was gonna write this story about my dad's firehouse. 228 00:11:13,840 --> 00:11:15,240 Speaker 3: That's what I wanted to do. I was coming back 229 00:11:15,240 --> 00:11:17,480 Speaker 3: to do the interviews, to start taking the notes. I 230 00:11:17,480 --> 00:11:19,040 Speaker 3: wanted to write this story right. I didn't know what 231 00:11:19,040 --> 00:11:20,120 Speaker 3: I was going to do with the story, but I 232 00:11:20,120 --> 00:11:23,160 Speaker 3: wanted to write it. And while I was there, someone 233 00:11:23,200 --> 00:11:25,440 Speaker 3: asked me, would you go having an interview with my 234 00:11:25,480 --> 00:11:28,480 Speaker 3: boss at the NBA, Kelly Flato, And about ten minutes 235 00:11:28,480 --> 00:11:30,880 Speaker 3: into the interview, she said, can I bring hr in? 236 00:11:31,480 --> 00:11:34,520 Speaker 3: And next thing you know, I'm talking about a job 237 00:11:34,520 --> 00:11:37,400 Speaker 3: with the NBA. In a way I was never years. 238 00:11:37,200 --> 00:11:38,480 Speaker 3: This was five years ago. 239 00:11:40,000 --> 00:11:42,240 Speaker 1: That's amazing. Yeah. So and at the NBA, I've had 240 00:11:42,280 --> 00:11:42,760 Speaker 1: I mean. 241 00:11:42,960 --> 00:11:44,280 Speaker 2: I don't want to dwell on the nine to eleven 242 00:11:44,280 --> 00:11:45,640 Speaker 2: because I know it's so emotional. 243 00:11:45,880 --> 00:11:48,160 Speaker 1: Have you have you ever asked your dad about the day. 244 00:11:48,640 --> 00:11:52,840 Speaker 3: Yeah, So I've gotten into one fight with my fot. 245 00:11:52,920 --> 00:11:57,240 Speaker 2: I appreciate this, by the way, I truly do. I've 246 00:11:57,240 --> 00:11:59,240 Speaker 2: gotten into one fight with my dad. It happened to 247 00:11:59,280 --> 00:12:03,080 Speaker 2: be on September ten. As you know, as a senior, 248 00:12:03,120 --> 00:12:05,000 Speaker 2: you were an athlete. I was an athlete. I was 249 00:12:05,200 --> 00:12:07,560 Speaker 2: at that point thought I was I was good. I 250 00:12:07,600 --> 00:12:09,320 Speaker 2: wasn't good at anything, but I thought I was good. 251 00:12:10,400 --> 00:12:12,080 Speaker 2: And my my father. 252 00:12:13,720 --> 00:12:15,800 Speaker 3: Said that the coach from Haverford was one of the 253 00:12:15,800 --> 00:12:17,920 Speaker 3: all Dave Beckeria, one of the all time great human 254 00:12:17,960 --> 00:12:20,559 Speaker 3: beings on earth, had been reaching out, reaching out, reaching 255 00:12:20,600 --> 00:12:23,360 Speaker 3: out and trying to recruit me. And I was like, 256 00:12:23,440 --> 00:12:29,240 Speaker 3: Haverford a vision based Yeah, and I didn't and I 257 00:12:29,320 --> 00:12:31,560 Speaker 3: and I wasn't being respectful in my responses back. 258 00:12:31,800 --> 00:12:33,800 Speaker 1: I was just letting him reach out and not respond. 259 00:12:33,800 --> 00:12:37,240 Speaker 3: And my father told me that you know in this house, 260 00:12:37,320 --> 00:12:39,240 Speaker 3: like if somebody offers you like you call him back 261 00:12:39,280 --> 00:12:39,800 Speaker 3: and you say no. 262 00:12:40,280 --> 00:12:42,040 Speaker 1: And you could say no, but you say no as 263 00:12:42,080 --> 00:12:43,000 Speaker 1: a man when you call him. 264 00:12:43,559 --> 00:12:45,720 Speaker 3: And I refused to and I told him that he 265 00:12:45,760 --> 00:12:46,720 Speaker 3: never went to college. 266 00:12:47,040 --> 00:12:48,920 Speaker 1: He doesn't know what the heck he's talking about. 267 00:12:49,320 --> 00:12:52,200 Speaker 3: And and that's how I slammed the door. I said 268 00:12:52,200 --> 00:12:55,440 Speaker 3: a bunch of other expletive words as I walked up 269 00:12:55,480 --> 00:12:57,360 Speaker 3: the door, and my father went to work before I 270 00:12:57,400 --> 00:13:01,720 Speaker 3: saw him again. So I I thought my father had 271 00:13:01,720 --> 00:13:04,959 Speaker 3: passed away until the next into the twelfth was when 272 00:13:05,000 --> 00:13:07,040 Speaker 3: we figured finally found out my dad was alive. 273 00:13:07,240 --> 00:13:07,679 Speaker 1: So, so. 274 00:13:09,400 --> 00:13:11,040 Speaker 2: Where are you on the eleventh year in high I'm 275 00:13:11,040 --> 00:13:13,000 Speaker 2: a senior in high school. Yeah, and then how did 276 00:13:13,120 --> 00:13:15,560 Speaker 2: how did you guys find out? Because I was I 277 00:13:15,640 --> 00:13:19,439 Speaker 2: was driving in a car from Stillwater, Oklahoma to Oklahoma 278 00:13:19,440 --> 00:13:21,520 Speaker 2: City and I heard it on the radio and I 279 00:13:21,559 --> 00:13:23,120 Speaker 2: thought it was like a spoof of War of the 280 00:13:23,120 --> 00:13:25,760 Speaker 2: World's Yeah, and I walked upstairs at the radio station 281 00:13:26,240 --> 00:13:28,560 Speaker 2: and that's when the towers run fire and I saw 282 00:13:28,600 --> 00:13:29,360 Speaker 2: them both come down. 283 00:13:30,120 --> 00:13:31,520 Speaker 1: Paint the picture for me for that day. 284 00:13:31,600 --> 00:13:33,200 Speaker 3: Yeah, I mean, I was in I was in I 285 00:13:33,240 --> 00:13:34,920 Speaker 3: was in school. We were in a sign. I mean, 286 00:13:35,120 --> 00:13:37,480 Speaker 3: I can remember taking a biology test, took a test. 287 00:13:37,800 --> 00:13:40,040 Speaker 3: We like we get noticed that something had happened and 288 00:13:40,040 --> 00:13:42,360 Speaker 3: that if your parents were or in the World Trade Center, 289 00:13:42,400 --> 00:13:45,319 Speaker 3: you could come down to the library for the guidance counselor, 290 00:13:45,320 --> 00:13:47,720 Speaker 3: and my dad had been at the ninety six World 291 00:13:47,800 --> 00:13:50,040 Speaker 3: Trade Center bombing. I knew my dad was working that day, 292 00:13:50,040 --> 00:13:51,600 Speaker 3: but I didn't think anything of it. I just was like, 293 00:13:52,160 --> 00:13:55,080 Speaker 3: keep going to school, kept going to school. At lunch, 294 00:13:55,320 --> 00:13:57,600 Speaker 3: I saw the first video the news of the of 295 00:13:57,679 --> 00:13:59,560 Speaker 3: the towers and things like, and I was like, this 296 00:13:59,600 --> 00:14:02,600 Speaker 3: is not good good, But I again didn't recognize how 297 00:14:02,640 --> 00:14:06,719 Speaker 3: bad it was. My best friend, his mom worked in 298 00:14:07,559 --> 00:14:09,679 Speaker 3: one of the other smaller towers, and I was more 299 00:14:09,679 --> 00:14:12,840 Speaker 3: worried about her. So we went. He picked me up 300 00:14:12,880 --> 00:14:14,439 Speaker 3: like we went to school together. He drove me home. 301 00:14:14,480 --> 00:14:18,360 Speaker 3: We first went to check on to check on his father. 302 00:14:18,640 --> 00:14:21,200 Speaker 3: He went to his father, who's a Garden City High 303 00:14:21,200 --> 00:14:23,640 Speaker 3: school guidance counsel We stopped over there was like, is 304 00:14:23,640 --> 00:14:24,640 Speaker 3: everything okay with the mom? 305 00:14:24,720 --> 00:14:25,360 Speaker 1: She was fine. 306 00:14:26,080 --> 00:14:27,280 Speaker 3: But then we get home to my house and I 307 00:14:27,360 --> 00:14:29,520 Speaker 3: knew things were wrong the minute I got home, because 308 00:14:30,000 --> 00:14:31,800 Speaker 3: the cars were lined up in my driveway. 309 00:14:33,760 --> 00:14:35,240 Speaker 1: This is before cell phones, Like, I didn't know on 310 00:14:35,280 --> 00:14:36,720 Speaker 1: a cell phone, so there's no way. 311 00:14:36,600 --> 00:14:38,160 Speaker 3: To me to get ahold of anybody. And I knew 312 00:14:38,200 --> 00:14:40,400 Speaker 3: and my mother was cooking. My mom does not cook 313 00:14:40,440 --> 00:14:43,560 Speaker 3: small irishwoman like, we don't we do takeout, we don't cook, 314 00:14:44,480 --> 00:14:47,840 Speaker 3: and she was cooking. And when I walked in and 315 00:14:47,880 --> 00:14:50,840 Speaker 3: my aunts were in the kitchen, and I knew immediately 316 00:14:50,840 --> 00:14:53,760 Speaker 3: stuff was things were not good. My mom had heard 317 00:14:53,760 --> 00:14:55,240 Speaker 3: from my dad early in the morning and then that 318 00:14:55,320 --> 00:14:58,520 Speaker 3: was that was the end, and we ended up now 319 00:14:58,520 --> 00:15:01,920 Speaker 3: finding out for hours later when somebody said they thought 320 00:15:01,960 --> 00:15:05,720 Speaker 3: they saw my father and then it wasn't until he 321 00:15:05,760 --> 00:15:08,560 Speaker 3: came home after, you know, about two thirty in the morning. 322 00:15:08,840 --> 00:15:10,600 Speaker 3: So my dad had been carrying somebody out from the 323 00:15:10,640 --> 00:15:13,720 Speaker 3: twenty fourth floor. He had met the rest of his 324 00:15:13,760 --> 00:15:16,960 Speaker 3: firehouse in the lobby, and he was carrying somebody who 325 00:15:16,960 --> 00:15:19,600 Speaker 3: had a heart condition. He kept carrying that man. He 326 00:15:19,680 --> 00:15:21,640 Speaker 3: jumped on top of the man building came down. My 327 00:15:21,760 --> 00:15:25,080 Speaker 3: dad was outside. My dad's fireman and fellow firemen were 328 00:15:25,080 --> 00:15:28,240 Speaker 3: inside the tower in the lobby. So my dad, I've 329 00:15:28,240 --> 00:15:30,160 Speaker 3: seen the video. My dad was my dad was buried 330 00:15:30,160 --> 00:15:33,320 Speaker 3: alive and then ended up and ended up being able 331 00:15:33,320 --> 00:15:35,760 Speaker 3: to get out. And and you know, his fell a fireman, 332 00:15:35,800 --> 00:15:36,080 Speaker 3: were not. 333 00:15:37,720 --> 00:15:39,480 Speaker 1: Two thirty in the morning. He still have like soot 334 00:15:39,480 --> 00:15:41,840 Speaker 1: and dirt. I'll like, I'm yeah over, yeah. 335 00:15:41,880 --> 00:15:44,400 Speaker 3: He came home, and I can remember the first thing 336 00:15:44,680 --> 00:15:47,120 Speaker 3: he said to me was they're all gone. That was 337 00:15:47,240 --> 00:15:50,200 Speaker 3: That was the first words I've had. My father and 338 00:15:50,200 --> 00:15:54,920 Speaker 3: I have had one real protracted, very long conversation about it, 339 00:15:54,960 --> 00:15:58,280 Speaker 3: which I sat with him. Was a night we were together, 340 00:15:58,480 --> 00:16:00,200 Speaker 3: just the two of us in Florida and talked for 341 00:16:00,240 --> 00:16:03,160 Speaker 3: a very long period of time about it. But that's 342 00:16:03,200 --> 00:16:06,800 Speaker 3: probably the extent we've ever talked about all the details. 343 00:16:07,960 --> 00:16:12,280 Speaker 1: Thanks for sharing that. No, I don't know how I 344 00:16:12,320 --> 00:16:16,040 Speaker 1: transitioned to the NBA, but I'm gonna have to a 345 00:16:16,360 --> 00:16:19,760 Speaker 1: second A You're good, now, I'm good? Okay, So you 346 00:16:19,840 --> 00:16:22,840 Speaker 1: get so they offer you a job? They did? Did 347 00:16:22,840 --> 00:16:23,800 Speaker 1: they tell you what you're gonna do? 348 00:16:24,720 --> 00:16:26,600 Speaker 3: I mean, I think as much as any place like 349 00:16:26,640 --> 00:16:28,440 Speaker 3: they referenced. It was in our global events we were 350 00:16:28,480 --> 00:16:30,920 Speaker 3: talking about how do you how we were making larger 351 00:16:30,960 --> 00:16:34,800 Speaker 3: direct to consumer transition at the NBA, identifying more ways 352 00:16:34,840 --> 00:16:37,160 Speaker 3: to be fan first because our teams have always been 353 00:16:37,440 --> 00:16:40,560 Speaker 3: incredibly fanned first, but the league has been different. And 354 00:16:41,160 --> 00:16:43,440 Speaker 3: as we're making that transition, we've talked a lot about it. 355 00:16:43,440 --> 00:16:44,720 Speaker 1: Can it be more than just content? 356 00:16:44,920 --> 00:16:47,880 Speaker 3: You got to get fans experiential opportunities and That's obviously 357 00:16:47,920 --> 00:16:49,560 Speaker 3: what I had spent the last couple of years at 358 00:16:49,800 --> 00:16:54,440 Speaker 3: Headfirst doing was building this very big experiential business and 359 00:16:54,440 --> 00:16:56,240 Speaker 3: that was exciting, and the ability to be able to 360 00:16:56,240 --> 00:16:59,280 Speaker 3: do it globally was the thing that probably hooked me in. 361 00:17:00,120 --> 00:17:01,840 Speaker 3: And you know, on day four at the NBA, I 362 00:17:01,880 --> 00:17:04,199 Speaker 3: was on a flight to move by India. You know, 363 00:17:04,200 --> 00:17:06,480 Speaker 3: we put on the first first ever North American Professional 364 00:17:06,480 --> 00:17:07,800 Speaker 3: Sports League games in India. 365 00:17:08,720 --> 00:17:10,680 Speaker 1: So is those kinds of opportunities. I was in. 366 00:17:10,640 --> 00:17:15,719 Speaker 3: China, you know, when when our business opportunities changed and 367 00:17:15,760 --> 00:17:18,080 Speaker 3: we had to react there, I was, you know, on 368 00:17:18,119 --> 00:17:21,040 Speaker 3: the ground ground, first person to tender Florida for the bubble, 369 00:17:21,119 --> 00:17:22,040 Speaker 3: the last person to leave. 370 00:17:22,560 --> 00:17:24,840 Speaker 1: So I think it's been these kinds of incredible opportunities. 371 00:17:24,840 --> 00:17:27,480 Speaker 3: And now we're at another one launching a brand new business, 372 00:17:27,480 --> 00:17:29,600 Speaker 3: our second big experiential business of the year. We launch 373 00:17:29,600 --> 00:17:33,280 Speaker 3: a business called NBA Experiences, which is our premium experiential business, 374 00:17:33,840 --> 00:17:35,680 Speaker 3: giving fans from around the world the opportunity to be 375 00:17:35,720 --> 00:17:37,760 Speaker 3: able to come to NBA events and interact with our 376 00:17:37,800 --> 00:17:40,320 Speaker 3: fans and our players in unique ways. 377 00:17:41,359 --> 00:17:44,560 Speaker 4: And now NBA conor Fox Sports Radio has the best 378 00:17:44,560 --> 00:17:47,399 Speaker 4: sports talk lineup in the nation. Catch all of our 379 00:17:47,440 --> 00:17:51,880 Speaker 4: shows at Foxsports Radio dot com and within the iHeartRadio app. 380 00:17:51,960 --> 00:17:54,080 Speaker 4: Search FSR to listen live. 381 00:17:54,920 --> 00:17:57,840 Speaker 1: How challenging is it? 382 00:17:57,880 --> 00:17:59,560 Speaker 2: Because I think it's all tied together, right, I want 383 00:17:59,560 --> 00:18:01,639 Speaker 2: to talk about the basketball tournament that you guys got 384 00:18:01,720 --> 00:18:04,159 Speaker 2: to have. How challenging is it to build out this 385 00:18:04,240 --> 00:18:09,040 Speaker 2: business of experiences? People paying thousands of dollars and you're 386 00:18:09,040 --> 00:18:14,400 Speaker 2: in this wave of load management in the NBA? Like wait, sorry, dude, 387 00:18:14,440 --> 00:18:16,919 Speaker 2: we got these people come in and you got play tonight? 388 00:18:17,160 --> 00:18:18,199 Speaker 1: Yeah, what is that like? 389 00:18:18,280 --> 00:18:21,359 Speaker 3: From where you sit, I think a lot of it is. 390 00:18:21,600 --> 00:18:24,840 Speaker 3: We're really excited about all the facets of the NBA, right, 391 00:18:24,920 --> 00:18:26,480 Speaker 3: Like I mean, there's so many ways for our fans 392 00:18:26,480 --> 00:18:28,560 Speaker 3: to be able to connect, and we know from my side, 393 00:18:28,600 --> 00:18:31,960 Speaker 3: our fans are as interested for all the dynamic reasons 394 00:18:31,960 --> 00:18:33,800 Speaker 3: of our players. I think of our players as investors, 395 00:18:33,840 --> 00:18:37,040 Speaker 3: as entrepreneurs, as social justice advocates, and when we build experiences, 396 00:18:37,080 --> 00:18:38,760 Speaker 3: I want to target all of those things. So I 397 00:18:38,840 --> 00:18:40,600 Speaker 3: love I love our on the court product. Nothing is 398 00:18:40,640 --> 00:18:42,520 Speaker 3: more important than the on the court product and everything 399 00:18:42,520 --> 00:18:44,800 Speaker 3: that we can do to ensure it is at the 400 00:18:44,880 --> 00:18:47,040 Speaker 3: highest levels, which DNC's and TERMO, which were announcing is 401 00:18:47,040 --> 00:18:49,240 Speaker 3: another way we're trying to do that add more competition 402 00:18:49,280 --> 00:18:51,720 Speaker 3: and at every level. But I also think it's it's 403 00:18:51,720 --> 00:18:55,239 Speaker 3: as important to recognize the complex humanity of our of 404 00:18:55,280 --> 00:18:58,040 Speaker 3: our players and to give our fans an opportunity to 405 00:18:58,040 --> 00:18:59,240 Speaker 3: be able to get close to that. And so when 406 00:18:59,240 --> 00:19:01,560 Speaker 3: we think about building a experiences, you know, you get 407 00:19:01,560 --> 00:19:03,240 Speaker 3: a we're in We're in Paris and we're doing a 408 00:19:03,240 --> 00:19:07,160 Speaker 3: shoot around on the court with Tony Parker, Like that's 409 00:19:07,200 --> 00:19:10,639 Speaker 3: an experience that, in my opinion, this priceless. You're talking 410 00:19:10,760 --> 00:19:13,159 Speaker 3: in his home country in that moment, being able to 411 00:19:13,160 --> 00:19:15,000 Speaker 3: give twelve fans that opportunity be able to connect to 412 00:19:15,000 --> 00:19:17,359 Speaker 3: that level. The behind the scenes access that we can 413 00:19:17,400 --> 00:19:19,840 Speaker 3: offer is you build things. I think fans are craving 414 00:19:19,880 --> 00:19:22,919 Speaker 3: that extra authenticity. They want to know the raw moments, 415 00:19:22,920 --> 00:19:25,200 Speaker 3: and I think a business like NBA experience is able 416 00:19:25,200 --> 00:19:27,920 Speaker 3: to offer our fans a number of those raw moments 417 00:19:28,160 --> 00:19:30,879 Speaker 3: as we build things, as we as we interact, and 418 00:19:30,880 --> 00:19:33,119 Speaker 3: and so I think we rely on that entirety of 419 00:19:33,119 --> 00:19:33,680 Speaker 3: the experience. 420 00:19:33,800 --> 00:19:37,480 Speaker 2: Okay, so who was the who is the lady or 421 00:19:37,560 --> 00:19:43,119 Speaker 2: man who said I got it? NBA cun Like was 422 00:19:43,160 --> 00:19:46,760 Speaker 2: there you guys having a you know, barnstorm is a 423 00:19:47,240 --> 00:19:50,040 Speaker 2: brainstorming session, right, you got a whiteboard up there, and like, 424 00:19:50,080 --> 00:19:53,280 Speaker 2: what do you think, Like, let's do NBA Island? Like no, 425 00:19:54,000 --> 00:19:57,800 Speaker 2: let's do the Bachelor NBA. Like no, let's do NBA 426 00:19:57,920 --> 00:19:58,520 Speaker 2: cun Like. 427 00:19:59,000 --> 00:20:00,680 Speaker 1: Huh at work? Who was it? 428 00:20:00,800 --> 00:20:03,879 Speaker 3: So it's it's an interesting story. There was a couple 429 00:20:04,280 --> 00:20:06,240 Speaker 3: over four years ago we've been working on this concept 430 00:20:06,680 --> 00:20:09,080 Speaker 3: to try to launch this new business. So there's a 431 00:20:09,119 --> 00:20:11,240 Speaker 3: gentleman here and a guy named Ron Walden spent his 432 00:20:11,280 --> 00:20:16,240 Speaker 3: career at Nike and at Jordan and he had before 433 00:20:16,280 --> 00:20:19,600 Speaker 3: I got to the NBA, flown to China to meet 434 00:20:19,840 --> 00:20:22,639 Speaker 3: my boss Kelly and convince her that this was a 435 00:20:22,680 --> 00:20:25,400 Speaker 3: great concept. And he had, you know, an old slide 436 00:20:25,400 --> 00:20:28,080 Speaker 3: deck which I still have talking about. And when I 437 00:20:28,119 --> 00:20:30,000 Speaker 3: got here, one of the first things Kelly handed to 438 00:20:30,040 --> 00:20:30,560 Speaker 3: me was like a deck. 439 00:20:30,600 --> 00:20:33,680 Speaker 1: She was like, is there anything here? And and it was. 440 00:20:33,640 --> 00:20:35,159 Speaker 3: Some you know, as we were thinking about all these 441 00:20:35,200 --> 00:20:37,479 Speaker 3: new businesses, I was like, I think there could be 442 00:20:37,480 --> 00:20:41,000 Speaker 3: maybe there's something here and uh and NBA con was 443 00:20:41,000 --> 00:20:43,360 Speaker 3: written on that deck. So it's a name that came 444 00:20:43,359 --> 00:20:45,679 Speaker 3: from Ron and he had spent some time building some 445 00:20:45,720 --> 00:20:48,480 Speaker 3: of these other business complex con and I think he 446 00:20:48,600 --> 00:20:49,040 Speaker 3: thought that. 447 00:20:49,000 --> 00:20:52,120 Speaker 1: There was there was is comic Con the first con? Yeah, 448 00:20:52,160 --> 00:20:53,680 Speaker 1: comic Con is a comic CON's. 449 00:20:53,480 --> 00:20:53,800 Speaker 3: The O G. 450 00:20:54,080 --> 00:20:57,080 Speaker 2: Yeah, because like like Watergate is the first scandal and 451 00:20:57,080 --> 00:20:59,480 Speaker 2: everybody goes gaate, So Comic Con is the o G. 452 00:20:59,680 --> 00:21:01,119 Speaker 1: Yeah, yea, yeah, yeah, yeah, I got it. 453 00:21:01,160 --> 00:21:02,920 Speaker 3: Like you know, you still want the old comic Con shirt. 454 00:21:02,960 --> 00:21:05,520 Speaker 3: And I think for us, we realized from our brand 455 00:21:06,119 --> 00:21:08,120 Speaker 3: there's some things that are a little bit more culturally 456 00:21:08,160 --> 00:21:10,679 Speaker 3: relevant and authentic in ways that we can showcase. And 457 00:21:10,680 --> 00:21:12,560 Speaker 3: that was sort of the desire And as you're looking around, 458 00:21:12,560 --> 00:21:15,120 Speaker 3: this is the start and the thought, you know, as 459 00:21:15,119 --> 00:21:17,320 Speaker 3: you know now New York City kid, I believe in 460 00:21:17,359 --> 00:21:20,159 Speaker 3: the neighborhood and that I always felt like when I 461 00:21:20,320 --> 00:21:21,639 Speaker 3: was you know, would go up to the Bronx, it 462 00:21:21,680 --> 00:21:24,120 Speaker 3: would feel different than when I was living in Queens, right, 463 00:21:24,160 --> 00:21:26,919 Speaker 3: Like every neighborhood feels different. And the thought of how 464 00:21:26,960 --> 00:21:29,560 Speaker 3: we could create these different neighborhoods for NBA fandom and 465 00:21:29,640 --> 00:21:33,000 Speaker 3: give fans a totally different vibe. Is the vision of 466 00:21:33,000 --> 00:21:35,520 Speaker 3: where NBA Con starting right now and is going to go, 467 00:21:35,560 --> 00:21:37,760 Speaker 3: is that each of these neighborhoods across fashion or Attech 468 00:21:38,320 --> 00:21:39,919 Speaker 3: or music or the park. 469 00:21:40,119 --> 00:21:41,439 Speaker 1: I want like that to feel like a New York 470 00:21:41,480 --> 00:21:41,880 Speaker 1: City park. 471 00:21:41,880 --> 00:21:43,600 Speaker 3: Like as I was walking around, like where's the person 472 00:21:43,640 --> 00:21:46,480 Speaker 3: pushing the shaved ice, where's the dudes playing chess? 473 00:21:46,880 --> 00:21:49,719 Speaker 2: Like that's a New York City park to me. And 474 00:21:49,800 --> 00:21:51,920 Speaker 2: so we're trying to see. So my dad was in 475 00:21:51,960 --> 00:21:53,840 Speaker 2: New Yorker, but that was from the Bronx with death 476 00:21:53,880 --> 00:21:56,800 Speaker 2: Long Island. He was like thirteen fourteen, and I grew 477 00:21:56,880 --> 00:21:58,960 Speaker 2: up in southern California. But he'd take me back. Did 478 00:21:58,960 --> 00:21:59,720 Speaker 2: he call you soft? 479 00:22:00,320 --> 00:22:00,600 Speaker 1: Uh? 480 00:22:00,880 --> 00:22:00,920 Speaker 2: No? 481 00:22:01,880 --> 00:22:02,000 Speaker 4: Uh? 482 00:22:02,200 --> 00:22:04,240 Speaker 2: But the only thing that he didn't get that I 483 00:22:04,320 --> 00:22:06,439 Speaker 2: would bitch about was we'd go and play in New 484 00:22:06,520 --> 00:22:08,240 Speaker 2: York City in the summers. He'd he'd get me on 485 00:22:08,280 --> 00:22:10,520 Speaker 2: the court at West Fourth or some of these other courts, 486 00:22:10,920 --> 00:22:12,880 Speaker 2: and I'm like, I hate playing there. It's like why 487 00:22:12,880 --> 00:22:14,600 Speaker 2: It's like, you know, outside of West Fourth, nobody has 488 00:22:14,640 --> 00:22:16,680 Speaker 2: any nets, Like I hate no nets. 489 00:22:17,320 --> 00:22:18,960 Speaker 3: You know, that's a great point. I can't take you 490 00:22:19,000 --> 00:22:20,600 Speaker 3: in the chain. I missed the chain. 491 00:22:20,880 --> 00:22:23,959 Speaker 2: I actually I hated the chain because when you're like 492 00:22:24,160 --> 00:22:26,560 Speaker 2: middle school, high school, before you can dunk, you know, 493 00:22:26,600 --> 00:22:29,520 Speaker 2: you go up and you could touch the netah, but yeah, 494 00:22:29,520 --> 00:22:31,760 Speaker 2: I mean there's something cool about hitting the swish for 495 00:22:31,800 --> 00:22:33,440 Speaker 2: the nets, especially your jumper. 496 00:22:33,440 --> 00:22:34,240 Speaker 3: I mean you could shoot. 497 00:22:34,280 --> 00:22:35,080 Speaker 1: It was no I could not. 498 00:22:35,160 --> 00:22:37,280 Speaker 2: That was that was I was like, I honestly, I 499 00:22:37,320 --> 00:22:39,680 Speaker 2: was a West Coast New York City point guard. You know, 500 00:22:39,720 --> 00:22:41,560 Speaker 2: I could dribble past all the fancy stuff, but. 501 00:22:41,520 --> 00:22:45,600 Speaker 1: I couldn't shoot. So anyway, so I do know. 502 00:22:45,720 --> 00:22:48,560 Speaker 2: So that was the So from four years ago, Ron 503 00:22:48,560 --> 00:22:50,000 Speaker 2: comes up to the day, Hey, please got a deck? 504 00:22:50,119 --> 00:22:51,560 Speaker 1: What do you think NBA con? Yeah? 505 00:22:51,600 --> 00:22:56,320 Speaker 2: Okay, So how did you decide on Summer League in Vegas? 506 00:22:56,560 --> 00:22:56,800 Speaker 3: Yeah? 507 00:22:56,800 --> 00:22:57,720 Speaker 1: And not in New York City. 508 00:22:57,920 --> 00:22:59,959 Speaker 3: I think the desire was, like each of our are 509 00:23:00,240 --> 00:23:02,760 Speaker 3: events have a different vibe when you when you want 510 00:23:02,760 --> 00:23:05,600 Speaker 3: to launch something here, it's it's the players. We've had 511 00:23:05,640 --> 00:23:08,680 Speaker 3: over one hundred separate appearances, more than sixty players walking 512 00:23:08,680 --> 00:23:11,800 Speaker 3: through here. I mean incredible, incredible live conversations. Later today 513 00:23:12,200 --> 00:23:16,600 Speaker 3: we're gonna roll Victor and Kareem. 514 00:23:15,480 --> 00:23:17,680 Speaker 2: Like, I mean, I want to sit in that room. 515 00:23:17,720 --> 00:23:19,800 Speaker 2: I've never like, how'd you guys get Kareem to come? 516 00:23:20,520 --> 00:23:22,000 Speaker 2: That guy right there? Michael Levine. 517 00:23:22,520 --> 00:23:24,760 Speaker 3: Michael Levin, who's our head of player marketing, who's an 518 00:23:24,760 --> 00:23:27,280 Speaker 3: incredible like built his entire career on the relationships that 519 00:23:27,320 --> 00:23:31,679 Speaker 3: he creates. Michael. Michael's got Kareem coming. He's built an 520 00:23:31,680 --> 00:23:34,760 Speaker 3: incredible relationship with Victor's team. So we've got Victor Kareem, 521 00:23:34,840 --> 00:23:38,159 Speaker 3: followed up by Carmelo and Scoop and then we're doing 522 00:23:38,160 --> 00:23:41,040 Speaker 3: the NTAs and tournam announcement. Like that's three hours as 523 00:23:41,080 --> 00:23:44,120 Speaker 3: a basketball fan, as a fan of the NBA, as 524 00:23:44,119 --> 00:23:45,560 Speaker 3: a fan of just great content. 525 00:23:46,600 --> 00:23:48,400 Speaker 1: Can I can I give you a suggestion for next year? 526 00:23:48,720 --> 00:23:50,479 Speaker 2: I want to hear it. I got I got a notebook, 527 00:23:50,480 --> 00:23:52,320 Speaker 2: I'll take No. Can you get the peach gam here? 528 00:23:52,320 --> 00:23:56,240 Speaker 2: Can you get the eybl here? Because because Lebron's coaching, 529 00:23:57,160 --> 00:24:00,760 Speaker 2: Russell Westbrook's coaching, Yeah, Chris Paul's coaching, and Chris Paul's 530 00:24:00,840 --> 00:24:02,480 Speaker 2: kid will be in it next year. He's he'll be 531 00:24:02,520 --> 00:24:05,840 Speaker 2: a ninth grader, right, Kayane Anthony is playing in it, Like, 532 00:24:06,320 --> 00:24:07,120 Speaker 2: can you imagine? 533 00:24:07,240 --> 00:24:07,600 Speaker 1: No, I know. 534 00:24:07,840 --> 00:24:09,600 Speaker 2: I can't imagine being high school kid and these guys 535 00:24:09,600 --> 00:24:12,520 Speaker 2: are coaching like Lebron James he is coaching an AAU team. 536 00:24:12,600 --> 00:24:15,000 Speaker 3: It's unbelievable, right, yes, I mean very different from when 537 00:24:15,040 --> 00:24:16,400 Speaker 3: we were we were playing, no doubt. 538 00:24:16,520 --> 00:24:18,800 Speaker 2: Yeah, I have like a dad who was coming off 539 00:24:18,800 --> 00:24:21,480 Speaker 2: a double shift. I played for I played for Kareem 540 00:24:21,480 --> 00:24:26,080 Speaker 2: by the way in the usbl really yes, yes, that's 541 00:24:26,119 --> 00:24:28,720 Speaker 2: that's crazy. Yes, that's crazy. 542 00:24:29,440 --> 00:24:30,480 Speaker 1: Wow, I mean. 543 00:24:30,440 --> 00:24:32,560 Speaker 2: In a shocking development. But it's a lot. But we've 544 00:24:32,880 --> 00:24:37,080 Speaker 2: made upset. But so NBA con comes to be now. 545 00:24:37,080 --> 00:24:39,680 Speaker 2: The announcement last week is okay, the ND seeds and 546 00:24:39,760 --> 00:24:41,840 Speaker 2: tournament is the next big step. 547 00:24:42,720 --> 00:24:44,640 Speaker 1: That's like the that's like the Cups. 548 00:24:44,720 --> 00:24:46,680 Speaker 2: And when you like I played in France, played in Europe, 549 00:24:46,720 --> 00:24:49,720 Speaker 2: playing in Israel, it's it's the cup format, right, So 550 00:24:50,560 --> 00:24:53,000 Speaker 2: I guess the idea is what to get people more? 551 00:24:53,280 --> 00:24:55,480 Speaker 2: You guys to play, to get people more enthused in 552 00:24:55,520 --> 00:24:56,440 Speaker 2: early season basketball? 553 00:24:56,440 --> 00:24:58,440 Speaker 1: What's the thinking behind it? I think it's just alternate 554 00:24:58,440 --> 00:24:59,440 Speaker 1: competitive formats. 555 00:24:59,720 --> 00:25:02,040 Speaker 3: I think all of us believe that when we put 556 00:25:02,040 --> 00:25:05,000 Speaker 3: our players in competitive in competitive environments like the game, 557 00:25:05,080 --> 00:25:08,320 Speaker 3: the game's amazing. And as our game has continued to grow, 558 00:25:08,320 --> 00:25:11,239 Speaker 3: it's more and more international, and our international players are 559 00:25:11,320 --> 00:25:13,760 Speaker 3: used to different types of competitive formats. They grew up 560 00:25:14,200 --> 00:25:16,119 Speaker 3: watching all of the things that have happened, you know, 561 00:25:16,240 --> 00:25:19,360 Speaker 3: in soccer and see and seeing the ways they put 562 00:25:19,359 --> 00:25:21,119 Speaker 3: it together. But I think we've also seen in the 563 00:25:21,200 --> 00:25:24,040 Speaker 3: US right the rise of March Madness and the continued 564 00:25:24,040 --> 00:25:26,560 Speaker 3: growth of the collegiate game. We've looked at the way 565 00:25:26,560 --> 00:25:29,520 Speaker 3: that college basketball has you know, built their you know, 566 00:25:29,520 --> 00:25:31,600 Speaker 3: all the holiday tournaments that they have. But even when 567 00:25:31,640 --> 00:25:33,400 Speaker 3: you come here to Summer League. Why I love Summer League. 568 00:25:33,520 --> 00:25:36,120 Speaker 3: I mean, it's ten days of really good basketball. Yeah, 569 00:25:36,200 --> 00:25:38,320 Speaker 3: it's not always pretty, as guys don't have you know, 570 00:25:38,359 --> 00:25:39,760 Speaker 3: they're not on the team for a long period of time, 571 00:25:39,800 --> 00:25:41,760 Speaker 3: they don't have time to run practice in the same way. 572 00:25:41,840 --> 00:25:43,320 Speaker 1: But guys play incredibly hard. 573 00:25:43,680 --> 00:25:45,520 Speaker 3: And that's why I I mean, I could sit and 574 00:25:45,560 --> 00:25:48,080 Speaker 3: watch ten hours of Summer League basketball every day of 575 00:25:48,080 --> 00:25:48,360 Speaker 3: the week. 576 00:25:48,560 --> 00:25:50,360 Speaker 1: We got to watch two practices. 577 00:25:49,920 --> 00:25:52,680 Speaker 3: Here yesterday and somebody came up to me and said, 578 00:25:53,080 --> 00:25:56,120 Speaker 3: I can't believe how hard the Cavs players are going 579 00:25:56,200 --> 00:25:58,680 Speaker 3: on a practice to make a team. Exactly right, right, 580 00:25:58,800 --> 00:25:59,720 Speaker 3: they're trying to make a team. 581 00:26:00,119 --> 00:26:01,680 Speaker 1: I tried to That's why I thought. 582 00:26:01,880 --> 00:26:04,120 Speaker 2: I thought, Webin Yama, that's a tough spot for him, 583 00:26:04,119 --> 00:26:06,479 Speaker 2: because you're going against a bunch of guys that are 584 00:26:06,480 --> 00:26:08,120 Speaker 2: trying to make a team, trying to make a name 585 00:26:08,160 --> 00:26:11,520 Speaker 2: for themselves, and he's clearly tired and doesn't know what 586 00:26:11,520 --> 00:26:12,439 Speaker 2: he's doing right. 587 00:26:12,760 --> 00:26:14,520 Speaker 3: And no better way for anybody to make the name 588 00:26:14,560 --> 00:26:18,439 Speaker 3: themselves right than to like, Yeah, but I think so 589 00:26:18,520 --> 00:26:21,199 Speaker 3: when we think about the n season tournament, that's that's 590 00:26:21,200 --> 00:26:23,480 Speaker 3: that's the desire is like can we can we create 591 00:26:23,520 --> 00:26:25,880 Speaker 3: more competitive environments? And so I think we're thinking about 592 00:26:25,880 --> 00:26:27,760 Speaker 3: it was the way we thought about the playing and 593 00:26:27,800 --> 00:26:29,840 Speaker 3: I think that's been an incredible success for the league. 594 00:26:29,840 --> 00:26:32,840 Speaker 3: It is like just additional layers of competitive environments are 595 00:26:32,880 --> 00:26:35,320 Speaker 3: really good for are really good for our players, they're 596 00:26:35,359 --> 00:26:37,280 Speaker 3: good for the league, and they're incredible for the fans. 597 00:26:38,119 --> 00:26:40,960 Speaker 2: Last thing, you're the head of global events, right, so 598 00:26:41,000 --> 00:26:45,560 Speaker 2: when you travel globally, what are the names that resonate 599 00:26:45,840 --> 00:26:50,360 Speaker 2: the most? Like the people still is Jordan's still? I mean, yeah, 600 00:26:50,359 --> 00:26:51,760 Speaker 2: you threw out, you threw out the goat. I mean, 601 00:26:52,160 --> 00:26:52,720 Speaker 2: but is he is? 602 00:26:52,720 --> 00:26:52,800 Speaker 4: He? 603 00:26:52,960 --> 00:26:54,600 Speaker 1: Is he still that overseas? Or has? 604 00:26:54,840 --> 00:26:57,640 Speaker 2: Because I know how big Kobe was in China? Yeah right, 605 00:26:57,880 --> 00:27:00,800 Speaker 2: I know how big in Philippines as well, Giget the 606 00:27:00,880 --> 00:27:04,000 Speaker 2: Lakers fails. Like what is the pecking order when you 607 00:27:04,040 --> 00:27:05,000 Speaker 2: travel globally? 608 00:27:05,080 --> 00:27:07,119 Speaker 3: Well, I think the one thing that's really changed in 609 00:27:07,119 --> 00:27:08,880 Speaker 3: the last couple of years is people want to root 610 00:27:08,920 --> 00:27:11,600 Speaker 3: for their own, right, So I think where Jordan and 611 00:27:11,680 --> 00:27:14,919 Speaker 3: Kobe were, you know, truly transcending global stars and they 612 00:27:14,960 --> 00:27:17,159 Speaker 3: will be for forever, for you know, for all of history. 613 00:27:17,880 --> 00:27:21,359 Speaker 3: But now you've got Luca, right, You've got Jokis and 614 00:27:21,400 --> 00:27:23,639 Speaker 3: these are kind of names where when you're growing up, 615 00:27:23,640 --> 00:27:26,920 Speaker 3: like there's there's now an added level of pride, real pride. 616 00:27:26,920 --> 00:27:29,080 Speaker 3: That's my guy. And I don't think I think that 617 00:27:29,200 --> 00:27:31,400 Speaker 3: has been one of the real transformations over the last 618 00:27:31,400 --> 00:27:32,960 Speaker 3: couple of years. And I think that's going to be 619 00:27:33,000 --> 00:27:35,560 Speaker 3: the opportunity with Victor. You know, I'm sure at some 620 00:27:35,640 --> 00:27:37,800 Speaker 3: point we're going to have an incredible opportunity to take 621 00:27:38,000 --> 00:27:41,639 Speaker 3: the spurs at some point, you know, to Europe, Like 622 00:27:42,200 --> 00:27:44,600 Speaker 3: the amount of pride that people will have will feel 623 00:27:44,680 --> 00:27:46,840 Speaker 3: really different. And I think that started with I mean, 624 00:27:46,880 --> 00:27:50,280 Speaker 3: yeah in China and you know the way where people 625 00:27:50,359 --> 00:27:52,119 Speaker 3: feel like they you know, they want to root for 626 00:27:52,160 --> 00:27:53,479 Speaker 3: one of their own. And so I think that has 627 00:27:53,520 --> 00:27:56,480 Speaker 3: been one of the real changes that's been so exciting 628 00:27:56,480 --> 00:27:57,840 Speaker 3: about the growth of the international game. 629 00:27:58,040 --> 00:27:59,520 Speaker 1: This is probably the longest you'll be off your cell 630 00:27:59,520 --> 00:28:00,560 Speaker 1: phone for the entire week. 631 00:28:01,040 --> 00:28:03,040 Speaker 2: You got you. I gotta say, I tip my cap 632 00:28:03,119 --> 00:28:06,640 Speaker 2: to you. So this has been amazing. It's an amazing event. 633 00:28:06,800 --> 00:28:07,000 Speaker 1: Yeh. 634 00:28:07,040 --> 00:28:09,320 Speaker 2: I look forward to year two. I can't wait to 635 00:28:09,359 --> 00:28:11,720 Speaker 2: see in the growth. I appreciate you telling your story. 636 00:28:11,760 --> 00:28:13,080 Speaker 2: That means a lot to thank you. 637 00:28:13,200 --> 00:28:13,480 Speaker 1: Thank you. 638 00:28:13,520 --> 00:28:15,360 Speaker 3: Now we did we did number one, so that means 639 00:28:15,359 --> 00:28:17,480 Speaker 3: I got you for number two. Like definitely, Yeah, you're 640 00:28:17,480 --> 00:28:18,680 Speaker 3: a good man. Thank you, thanks much. 641 00:28:18,680 --> 00:28:19,320 Speaker 1: I appreciate it. 642 00:28:23,080 --> 00:28:25,200 Speaker 2: Well. Look, I have lots of thoughts on the NBA Cup, 643 00:28:25,760 --> 00:28:28,280 Speaker 2: having played in three foreign countries. 644 00:28:29,040 --> 00:28:30,240 Speaker 1: The Cup format I like. 645 00:28:30,280 --> 00:28:33,640 Speaker 2: Now. The difference in the Cup format in foreign countries 646 00:28:33,920 --> 00:28:38,880 Speaker 2: is that first and second division is I usually involved, right, 647 00:28:38,920 --> 00:28:40,880 Speaker 2: So like when you're playing in France and in the 648 00:28:40,880 --> 00:28:44,240 Speaker 2: French Cup in the regular season, pro B plays against PROA. 649 00:28:44,360 --> 00:28:46,640 Speaker 2: Now they usually get dusted, but occasionally there's an upset. 650 00:28:47,680 --> 00:28:50,720 Speaker 2: And so I like the format they have, the they 651 00:28:50,720 --> 00:28:53,960 Speaker 2: have the pools, the pod system. It's and with the 652 00:28:54,000 --> 00:28:57,440 Speaker 2: exception when you're play in a championship game, everybody's gonna 653 00:28:57,440 --> 00:28:59,920 Speaker 2: play eighty two, so only whoever plays in the champion 654 00:29:00,080 --> 00:29:02,600 Speaker 2: gameplay eighty three. And the idea is to bring more 655 00:29:02,640 --> 00:29:05,360 Speaker 2: attention to the NBA regular season. I obviously don't love 656 00:29:05,360 --> 00:29:10,360 Speaker 2: the timing of it. You know, although December is college 657 00:29:10,400 --> 00:29:14,680 Speaker 2: hoops with all the holiday hoops season going on, it 658 00:29:14,840 --> 00:29:19,320 Speaker 2: is also you know, college bowl season and college football 659 00:29:19,360 --> 00:29:23,960 Speaker 2: playoff season and I and of course the NFL is 660 00:29:24,000 --> 00:29:26,520 Speaker 2: at its peak and the NFL is king, So I 661 00:29:26,600 --> 00:29:27,640 Speaker 2: don't know how it'll work. 662 00:29:28,160 --> 00:29:32,360 Speaker 1: But I got to commend Adam Silver. Like I'm pretty 663 00:29:32,360 --> 00:29:33,120 Speaker 1: hard on Adam. 664 00:29:32,920 --> 00:29:36,520 Speaker 2: Silver sometimes, but if you think about it, trying to 665 00:29:36,560 --> 00:29:39,800 Speaker 2: do something different in a season that's been eighty two games, 666 00:29:39,920 --> 00:29:41,600 Speaker 2: I'm kind of mundane for our lifetime. 667 00:29:41,880 --> 00:29:42,600 Speaker 4: It's kind of cool. 668 00:29:43,440 --> 00:29:48,280 Speaker 2: So we'll talk more about it on the upcoming pods 669 00:29:48,640 --> 00:29:52,000 Speaker 2: here from NBA Con. But my thanks to Joey Graziano. 670 00:29:52,080 --> 00:29:58,360 Speaker 2: That was emotional, That was raw, that was real. That's 671 00:29:58,120 --> 00:30:01,560 Speaker 2: as good as I've ever been forced to be a 672 00:30:01,640 --> 00:30:06,160 Speaker 2: part of. And yeah, my brain when he had told 673 00:30:06,200 --> 00:30:09,840 Speaker 2: me at the before he when he sat down, we 674 00:30:09,920 --> 00:30:12,600 Speaker 2: started just kind of chit chatting, and he had told 675 00:30:12,600 --> 00:30:16,320 Speaker 2: me that he was a baseball player at Georgetown in 676 00:30:16,360 --> 00:30:18,160 Speaker 2: two thousand and two to two thousand and five, and 677 00:30:18,200 --> 00:30:21,400 Speaker 2: then he mentioned that his dad was a New York 678 00:30:21,400 --> 00:30:26,080 Speaker 2: City firefighter. My wheels were spinning and he let me in. 679 00:30:27,120 --> 00:30:30,160 Speaker 2: Hope you enjoyed it. I'm Doug Gottlieg. This is all ball.