1 00:00:00,160 --> 00:00:04,240 Speaker 1: For years, the food Nazis have pressured cereal companies to 2 00:00:04,240 --> 00:00:07,400 Speaker 1: get rid of sugar in order to fight childhood obesity. 3 00:00:07,440 --> 00:00:10,559 Speaker 1: So cereal makers ditched the sugar, but the kids still 4 00:00:10,640 --> 00:00:13,880 Speaker 1: got fat. And it looks like the days of appeasement 5 00:00:13,960 --> 00:00:16,200 Speaker 1: are over now because the Wall Street Journal says that 6 00:00:16,280 --> 00:00:20,599 Speaker 1: sugar is coming back. Kellogg's killed off its lower sugar 7 00:00:20,720 --> 00:00:24,560 Speaker 1: version of frosted flakes. After a backlash, General Mills scrapped 8 00:00:24,640 --> 00:00:28,480 Speaker 1: it's all natural tricks and brought back the original, complete 9 00:00:28,480 --> 00:00:31,640 Speaker 1: with artificial colors and artificial flavors the way it ought 10 00:00:31,680 --> 00:00:35,640 Speaker 1: to be. Catering to the food Nazis hurt the cereal 11 00:00:35,680 --> 00:00:40,280 Speaker 1: maker's bottom line. Cereals created to attract the health conscious, 12 00:00:40,280 --> 00:00:43,920 Speaker 1: like cheerios with added protein or frosted flakes with high fiber. 13 00:00:44,360 --> 00:00:47,440 Speaker 1: He didn't sell nobody bottom Over the last five years, 14 00:00:47,440 --> 00:00:51,879 Speaker 1: cereal sales dropped, even so sugar is coming back to 15 00:00:51,920 --> 00:00:54,880 Speaker 1: sweeten things up now. These cereal makers could have saved 16 00:00:54,880 --> 00:00:57,960 Speaker 1: themselves a lot of grief if they had simply paid 17 00:00:57,960 --> 00:01:00,680 Speaker 1: attention to me years ago, or to Ma Shelle Obama's 18 00:01:00,680 --> 00:01:04,080 Speaker 1: school lunches. She replaced the foods that kids like with 19 00:01:04,120 --> 00:01:06,880 Speaker 1: what she thought they should eat, and they ended up 20 00:01:06,920 --> 00:01:10,400 Speaker 1: dumping her healthy choices into the garbage and sneaking off 21 00:01:10,400 --> 00:01:14,960 Speaker 1: to fast food places. Consumers want cheerios. It tastes like cherios, 22 00:01:15,000 --> 00:01:20,440 Speaker 1: tricks with artificial colors, frosted flakes, frosted with sugar, and 23 00:01:20,480 --> 00:01:23,160 Speaker 1: they're going to get all of that again. It's a 24 00:01:23,200 --> 00:01:26,840 Speaker 1: great day in America for you and for sugar, and 25 00:01:26,920 --> 00:01:29,319 Speaker 1: hopefully a first step to more stuff like this.