Speaker 1: Welcome to All the Smoke, a production of The Black
Speaker 1: Effect and our Heart Radio and partnership with Showtime m Man.
Speaker 1: Today we gotta guest Us Man, someone I started listening
Speaker 1: to as a teenager on the radio waves and Sacramento Uh,
Speaker 1: and has worked his way to the top. Man, Welcome
Speaker 1: to the show. He bro also one of the smartest brothers. Man.
Speaker 1: He was just gaming us off camera. Man, how's life?
Speaker 1: How's your family? I know you're working a lot still,
Speaker 1: but uh talks a little bit about just what's the
Speaker 1: brow up to last? Man. You know, my lady's great,
Speaker 1: my daughter's great. Health is great. You know they still
Speaker 1: like me. My key working at home. You know what
Speaker 1: I'm saying, I'm like throwing nothing and body yelling. I
Speaker 1: sleep great. You know I can't. You know, I really
Speaker 1: would have to work hard to complain. So you're working.
Speaker 1: You're shooting two shows a day, five days a week. Yeah.
Speaker 1: I do the morning show for Hot every day, Hot
Speaker 1: Night seven hand New York ebraw in the morning, and
Speaker 1: and then I do Apple Radio show in afternoons, which
Speaker 1: is live from here in New York. We've got a
Speaker 1: few facilities here, um, and that's mostly music and then
Speaker 1: I do interviews for both shows too, graduation stuff. Yeah. So,
Speaker 1: and then I do some other administrative stuff for Apple
Speaker 1: to help manage a team of playlist programmers around the world. Really,
Speaker 1: you know, I wasn't working with Apple. It's great. Yeah,
Speaker 1: it's great. Um, great team, Brave Vibes, great company, you know, chilling.
Speaker 1: You know, it's a great situation playing a lot of music,
Speaker 1: get to connect with artists from all over the world. Um,
Speaker 1: you know, get to help artists try to get noticed,
Speaker 1: you know, help them build, build a plan, get their
Speaker 1: music to people all out you know. So it's a
Speaker 1: good deal. Black music months the future. Why is that
Speaker 1: so important to you? Um? Well, we came up with
Speaker 1: that because you know, we spend a lot of time
Speaker 1: obviously my team and Apple, which is the hip hop
Speaker 1: and R and B team, just talking about and protecting
Speaker 1: and creating space for black music. Right. Um, we have
Speaker 1: a unique opportunity, I believe with streaming, where you know,
Speaker 1: when you look at our elders and the musicians and
Speaker 1: artists that came before us, they didn't really have the
Speaker 1: ability to protect their music. Some of them obviously couldn't
Speaker 1: even own it, didn't even own it. Um, you know,
Speaker 1: the way systems were set up with record labels, a
Speaker 1: lot of black artists got robbed. I mean, we know
Speaker 1: all the stories, right, and we heard all the stories.
Speaker 1: Um at this point, now we could create space in
Speaker 1: the service for not only the artists in the future,
Speaker 1: but making sure that we tell the stories of the
Speaker 1: past too, and that we pushed that, you know, create
Speaker 1: space and create noise and create opportunities so that we
Speaker 1: and make sure that the stories don't get lost. And
Speaker 1: you know, people like to remix stories and change stories,
Speaker 1: so we got to make sure that stay true. We
Speaker 1: keep telling the stories at home. It's a beautiful place
Speaker 1: in the area I was. I was born in Berkeley, California,
Speaker 1: out to Bates. UM. I went to school at the
Speaker 1: Hoousand Oaks Elementary, Cornell Elementary, and Albany. I went to
Speaker 1: UH Willard Junior High School in Berkeley for a little while.
Speaker 1: UM I got family all over Oakland and my parents
Speaker 1: split up. My mom moved to Sacramento and I went
Speaker 1: to some school there too. I went to Sierra Oaks.
Speaker 1: I was back and forth a lot. It was a
Speaker 1: lot going on. UM. So I went to Sierra Oaks.
Speaker 1: I went to UH Cottage. I went to a number
Speaker 1: of schools growing up, Art and Junior High school El Camino. Um,
Speaker 1: he went to Del Campo, right, Yeah, we used to
Speaker 1: whoopay y'all. I graduated ninety three though, okay, yeah, because
Speaker 1: I was ninety we didn't take went to high school
Speaker 1: with Derek Lee, went on the play baseball and graduated together. Um,
Speaker 1: shout to Damian Gilbert. Gilbert the favorite family. So a
Speaker 1: lot of cats came out of our school over there too.
Speaker 1: But yeah, so I was in and I started radio
Speaker 1: when I was like fifteen years old and started internship.
Speaker 1: El Comino, the high school I went to had a
Speaker 1: radio station. I never worked in the class, but I
Speaker 1: got school credit. This back in the day where you
Speaker 1: could leave school early if you had good grades and
Speaker 1: they would give your school credit. I went to radio station. Yeah,
Speaker 1: I don't know nothing about that. That's different time. That's
Speaker 1: a different time. You want to afforded those privileges. That
Speaker 1: wasn't one of my presents. And then, uh, let me see. Um.
Speaker 1: I also worked at Art and Mall for a while
Speaker 1: when I was young. I was you know, I was donning,
Speaker 1: I was out here moving. I worked at oak Tree
Speaker 1: and I don't know, y'all. Y'all young, So y'alln't remember
Speaker 1: oak Tree and Merry go around when they used to
Speaker 1: sell you know, there was closing stores, cross colors, Cross Colors, Yeah,
Speaker 1: cross colors, Jabo Gas. Yeah. We just talking about yea,
Speaker 1: um what else we had in there? Zcfici's and all
Speaker 1: of that. So I came up in that time and then, um,
Speaker 1: I've been in radio since I was fifteen. So what
Speaker 1: artists made you fall in love with music? Though? Made
Speaker 1: you want to be in love with music growing up?
Speaker 1: I remember my cousin Crystal seaw me the Off the
Speaker 1: Wall album and playing it for me and me being like,
Speaker 1: oh this is I mean I was and I was
Speaker 1: like four or five years old. You know what I'm saying.
Speaker 1: I'm young. You know the album? I remember my mom
Speaker 1: bought me Um run DMC raising Hell. We used to
Speaker 1: live in this building in uh Sacramento. That's uh, it's
Speaker 1: called Arden, you know about Arden, and out to art
Speaker 1: in this one little area. There was a store across
Speaker 1: the street called jim Coe, which is like a Target now,
Speaker 1: I think you know, one of them like generically big
Speaker 1: box stores or whatever. So it was always music you
Speaker 1: know what I'm saying, Like Shaka Khan, remember buying those tapes.
Speaker 1: We used to go to the store because we couldn't
Speaker 1: get tapes, like it wasn't in New York. So you
Speaker 1: went to the store and you would buy like a
Speaker 1: tape and I had a bunch of singles on it,
Speaker 1: and you got a poster that came with it and
Speaker 1: all that. I bought my first Ralph Sampson, Puma's Back,
Speaker 1: then the Ralph Samson, the black and reds with the
Speaker 1: fat laces. I was that the whole era. I came
Speaker 1: up under that. So it was seeing all of that. Man,
Speaker 1: I remember going to the movies see Crushed Groove. But
Speaker 1: it was probably I would say, um, I'll probably say
Speaker 1: between New Addition that was like from my era. New
Speaker 1: Edition and Candy Girl came out and Popcorn Love and
Speaker 1: all that uh L L cool J Rock, the Bells
Speaker 1: and my radio and all of that era. So that
Speaker 1: was probably like, you know, my little zone. But I
Speaker 1: was definitely listened to a lot of music growing up.
Speaker 1: Dad was listening to George Duke and Chuck Man Gioni
Speaker 1: and Smokey Robinson. I was always playing um mom was
Speaker 1: what was mom listening to Mom's listening to Tina Marie.
Speaker 1: I need a baker, I need a Baker's when ye
Speaker 1: was at eight four five, yeah, eighty six, Yeah, all
Speaker 1: out sports fan? Yeah what teams you're growing up? Raiders
Speaker 1: since forever? Good good good. But when you're from that there,
Speaker 1: I mean some people are die hard, but I had
Speaker 1: left for both. I just like to see various sports
Speaker 1: teams do well, but niners on my team. You know that.
Speaker 1: Raiders fans we don't talk like that. Yeah, because we've
Speaker 1: experienced We've experienced a lot of winnings, so we're not
Speaker 1: we don't get mad when other people win. No, we're
Speaker 1: not mad. You know, listen first first, absolutely not, no
Speaker 1: Raiders fans get mad. We have been had championships before
Speaker 1: you'll even got championships and not even that. Oh yeah
Speaker 1: that y'all had championships and the gear there's a shirt
Speaker 1: in it, right, I didn't even have to look for
Speaker 1: I'm not you know, things have been. We have some
Speaker 1: you know, off times recently, but we've had some great times.
Speaker 1: His story, Yeah, but we talk about team evaluate how
Speaker 1: many how many stories of the Raiders do you personally know?
Speaker 1: Not even as a fan about players, the coach, and
Speaker 1: the owner. Yeah, I just know a lot of losing.
Speaker 1: But I'm okay with it because I, like I said,
Speaker 1: I like when they do well, Like when Jerry Rice
Speaker 1: went over there, they went to the Yeah Raiders. No,
Speaker 1: hell no, Madden's Raiders coach. What are you talking about?
Speaker 1: You play tech Mobowl? Maybe the Raiders of both Jackson
Speaker 1: Brand Madden. Madden that you know and love it is
Speaker 1: because of the Raiders. He was a head coach for
Speaker 1: the Yeah, I'm not know that, and then went on
Speaker 1: to become who he is. But he was a personality
Speaker 1: for the Raiders. That's all Raiders. That's facts, facts, And
Speaker 1: I don't even watch football like that. Like, so, why
Speaker 1: y'all got me in this sport? When we talk about evaluations? Recently,
Speaker 1: the Cowboys had the biggest evaluation, So y'all try to
Speaker 1: get your money up. Listen, I don't even entertain Cowboys
Speaker 1: fans you talking about. Hey, I know y'all y'all on
Speaker 1: TV all the time for no reason, So you just
Speaker 1: get money over there. That's like them in the Lions
Speaker 1: for for some reason, the Lions play on Thanksgiving all
Speaker 1: the time for no reason. There you go what's your
Speaker 1: thoughts on the Lakers right this second? Don't the gym
Speaker 1: right now? What you're gonna do? No draft picks, no
Speaker 1: cap space. You just hired a new coach. He brought
Speaker 1: Chet Wallace with him. I heard about all of this.
Speaker 1: If I'm the GM right now, I'm glad I do
Speaker 1: radio because I don't know what the funk I would do.
Speaker 1: And be honest with you, because it's you, really, honestly.
Speaker 1: You you got Lebron, you got Westbrook, you got Davis.
Speaker 1: It sounds like you got some great players that are underachieving.
Speaker 1: Not Lebron specifically, but as a unit underachieving. So it
Speaker 1: looks like some serious eye contact need to happened and
Speaker 1: people need to have some honest conversation about do we
Speaker 1: want to win games or do we want to and
Speaker 1: protect legacies and do what we're doing, or we all
Speaker 1: here just going for itself Because you know y'all, y'all
Speaker 1: did high levels. I said it was the coach. I
Speaker 1: think they're good. Now maybe we'll see the good accountability.
Speaker 1: I think they're being accountability. That's what you mentioned. I think,
Speaker 1: to be honest with you, but you know you probably
Speaker 1: know the brother better than me right, here's how the dude, dude,
Speaker 1: and he's gonna hold everybody accountable. And he said that
Speaker 1: the press comes from russ to Lebron to a d everybody.
Speaker 1: And I think he's in a position to where he
Speaker 1: got to start this way though. If somebody not performing,
Speaker 1: he can't be afraid to say somebody and be honest.
Speaker 1: I don't even feel like I should be having this
Speaker 1: conversation with y'all, like y'all should have this convotion. I don't.
Speaker 1: I've never played a professional sports fan though, absolutely, and
Speaker 1: I'm a sports fan and I'll talk about sports with
Speaker 1: non sports people, but when sports people that actually didn't
Speaker 1: know what you're talking about, I kind of just ask questions.
Speaker 1: You know what you're talking about, you know what you're
Speaker 1: talking about. But yeah, I would say accountability and and
Speaker 1: and the level of commitment is any anything you're trying
Speaker 1: to do as a unit and get a win, Like
Speaker 1: you know what I'm saying, that's anything. It's like, yo,
Speaker 1: we agree on a plan. We everybody focus on their strengths,
Speaker 1: and we support people in their weak areas, and we're
Speaker 1: honest about our weaknesses and ship where we're sucking up
Speaker 1: and we we go out here and we go to war.
Speaker 1: Let's get it. Let's do it accountability. We asked people
Speaker 1: speaking of the NBA what kind of what they're welcome
Speaker 1: to the NBA moment was what was your welcome to
Speaker 1: the to the music in the in the radio industry
Speaker 1: moments you feel like, well, I've always said that, um,
Speaker 1: being in radio, we're not really in the music industry.
Speaker 1: We're in the media business. Um, So I've never really
Speaker 1: I would never say that I was in the music business.
Speaker 1: I'm not in the business of making music selling music.
Speaker 1: I'm in the business of helping people hear music, you
Speaker 1: know what I'm saying, and and and that sort of thing.
Speaker 1: So um, but yeah, it was my internship at radio,
Speaker 1: you know what I mean, that really got me to
Speaker 1: the business part. Um. But that's of media, um, you know,
Speaker 1: falling in love with music. Like we said, I was
Speaker 1: kind of always like around, but I had no idea
Speaker 1: of the business of commerce and marketing and understanding you know,
Speaker 1: social interests and you know, you know all that stuff.
Speaker 1: You know what I mean, passive and uh you know,
Speaker 1: passive audience and all of that, you know, just marketing, sociology. Ship,
Speaker 1: you know what I'm saying because a lot of it
Speaker 1: is that media is a lot of dealing with sociology
Speaker 1: and understanding of how people relate to one another, the
Speaker 1: things that they love and and and things that they
Speaker 1: love versus like verse dislike, you know, and understand how
Speaker 1: to get them more of the stuff that they really
Speaker 1: like and love versus the stuff that they dislike. You know,
Speaker 1: that's a lot of what the game is about. For
Speaker 1: those who don't know, break your journey down, um, because
Speaker 1: it's been a grind from the you know, from where
Speaker 1: you started at too. You know obviously what you are
Speaker 1: doing now you explaining the beginning the show, but tell
Speaker 1: us a little bit about the beginning and just kind
Speaker 1: of once you had to go through the you know,
Speaker 1: achieving to keep climbing to where you at today. Um.
Speaker 1: I started as an intern. I was fifteen. Um I
Speaker 1: got the job at CASSFMM two point five. Shout to Sonya,
Speaker 1: him in As and uh and Kimberly. Um, you know
Speaker 1: they didn't hire do I did call out research like
Speaker 1: I was the guy who would call people's houses, will
Speaker 1: be like, hey, what's your favorite song? And who WHOA?
Speaker 1: And they paid me a little bit. I think back
Speaker 1: then we was making four dollars and five cents an hour.
Speaker 1: They said my voice was too deep to to get
Speaker 1: the job, but Sonya gave me the job. Anyway, I
Speaker 1: changed my name. My name was Cameron when I would
Speaker 1: call your house because you know, they felt like my
Speaker 1: name was too ethnic, and nobody would actually pick up
Speaker 1: the phone because it would be like, who's his deep voice,
Speaker 1: dude name ebro So was the first time I kind
Speaker 1: of was encountered with like, okay in the business sense,
Speaker 1: you know, um dealing with race and and and those
Speaker 1: cultural issues. You know, my mom's Jewish, my father you know,
Speaker 1: black from Oakland. So growing up in and around panthers
Speaker 1: and activism in Berkeley, in the Bay and just all
Speaker 1: of that was a part of my life. So I
Speaker 1: knew it was out there, but I had never experienced
Speaker 1: had it in a work scenario before, right where it
Speaker 1: was so overt. But it taught me a lot, you
Speaker 1: know what I mean, And it was It also taught
Speaker 1: me that it wasn't personal. It wasn't about the people
Speaker 1: I'm calling. It was. I took it personal, but it
Speaker 1: was about me achieving a metric on the page. The
Speaker 1: job was me signing up to actually get these calls
Speaker 1: and this information done, and so that's what they was
Speaker 1: paying me to do. So it's not personal. What's gonna
Speaker 1: make people stay on the phone and give me this
Speaker 1: information so I get this little hourly way so I
Speaker 1: can go in the other room after I do two
Speaker 1: hours in here and pick the music and being the studio.
Speaker 1: That was really my in game at the time was
Speaker 1: to be like, okay, it's a radio thing. Like you know,
Speaker 1: I never had never had radio aspirations or DJ aspirations.
Speaker 1: I just love music and me and my brother used
Speaker 1: to make pause tapes, you know, back in the day
Speaker 1: where you get all the music first you make a
Speaker 1: little pause tape at home where you record from the radio.
Speaker 1: Then you you know, I was doing that and like
Speaker 1: hand them out. But I was just sharing music with
Speaker 1: my friends. But long before I was on the radio,
Speaker 1: right you know what I'm saying, everybody got the song whatever, whatever.
Speaker 1: So that was kind of like if I didn't know
Speaker 1: what I was doing. Yeah, yeah, I did the internship
Speaker 1: and next thing, you know, shout to Marcut Sallen. You know,
Speaker 1: Marcus Sallen. He actually put me on the radio because
Speaker 1: I was the guy answering the phones, and he'd be like, yo, bro,
Speaker 1: what they're saying on the phones. Then I was the
Speaker 1: guy that was doing the shoutouts. Then I was the
Speaker 1: guy that they have a movie premiere, and it was
Speaker 1: like you got to wear the salmon outfit. Cassing from
Speaker 1: one on two point five had a jam in Salmon.
Speaker 1: So I had to put on the salmon suit and
Speaker 1: go to the movie premiere, jam and Salmon, Jam and Salmon.
Speaker 1: So you know, I'm in the suit. Everybody else at
Speaker 1: the radio station're making fun of me, you know, but
Speaker 1: that's even paying dudes coming up. Um. But it was
Speaker 1: a lot of it was a lot of a lot
Speaker 1: of that, but it was it was love though. It
Speaker 1: was love, you know. And I was at the time
Speaker 1: when you know, radio was independently owned, so it was
Speaker 1: like I forget who owned the radio station then. But
Speaker 1: it wasn't like you had these big conglomerates like you
Speaker 1: have now. So I've seen some crazy ship too, you know,
Speaker 1: some dope. It was some you know what I mean,
Speaker 1: It was definitely some some crazy ship and always trippers
Speaker 1: and all that ship. This was long before you had
Speaker 1: an HR department, and yeah, none of that ship. The
Speaker 1: nice You know, I'm in the club fifteen, sixteen years old,
Speaker 1: so and so getting top in the station van I'm sixteen,
Speaker 1: you know, not even supposed to be there, you know.
Speaker 1: So I came up in that time. But eventually, Um,
Speaker 1: one of the guys, it's like, if I played you
Speaker 1: his voice, his name is Dave Ferguson. Um he actually
Speaker 1: I wanted. I came in one day and if I
Speaker 1: played he's like he does voiceovers for a lot of
Speaker 1: radio stags. He liked that deep voice like you know
Speaker 1: you're listening to you know where Bob lives. He wanted
Speaker 1: them dudes, and he's been doing that for a long time.
Speaker 1: And he actually, uh, let me get my first hip
Speaker 1: hop show. But he told me, and this is another
Speaker 1: learning lesson for me. I went to him and I
Speaker 1: was like, you know, they're playing pop music and all
Speaker 1: this ship. I was like I was one of them kids.
Speaker 1: I was like, nobody listening ship. You know what I mean?
Speaker 1: Like this ship is that's not what anybody listening to anymore,
Speaker 1: you know what I'm saying. It's so think about what's
Speaker 1: out in that time. You got trial called quests, you
Speaker 1: got father mcs, you got all of this that you know,
Speaker 1: Heavy D and the boys you got, you know, h E. P. M. D.
Speaker 1: You got all this stuff is coming, you know, late
Speaker 1: eighties nineties, Big Daddy came. You're coming off, you know,
Speaker 1: paid in full what rock him and all that ship
Speaker 1: was doing. And it was most of the station's radio
Speaker 1: stations that come. We didn't play rap music until like this.
Speaker 1: So he was like, listen, I'll give you a show,
Speaker 1: but you gotta show me who is listening to this music,
Speaker 1: Like who are these people, where they live, where they
Speaker 1: go to school, what they look like. So he made
Speaker 1: me go to the mall and actually do like a
Speaker 1: presentation to him of like why I should have a
Speaker 1: hip hop show, and that taught me a lot. That
Speaker 1: was like really getting into some imagine I'm back there
Speaker 1: calling people's houses, having to change my name to get
Speaker 1: what they're actually listening to. So I'm seeing what they're
Speaker 1: saying they're listening to. I'm going into the meetings where
Speaker 1: they're analyzing all of that information and deciding what makes
Speaker 1: it onto the radio based on that information. Now I'm
Speaker 1: going to the mall and seeing who's listening to what,
Speaker 1: So that I'm sixteen seventeen years old at this time.
Speaker 1: You know what I'm saying seeing all this, So that
Speaker 1: was like my intro to the business. In two thousand three. Yeah,
Speaker 1: I won the championship. You joined Hot ninety seven? I
Speaker 1: won the championship. I wanted the championship. I was like,
Speaker 1: I want, I said the year I won the championship?
Speaker 1: Who wanted you join? Three? Was that's your first position? No?
Speaker 1: No, no no, no, I Um, I was cancer femine. I
Speaker 1: did when Davy D. We Me and Davy D had
Speaker 1: a night show for many years from ninety and this
Speaker 1: is Davy D from Q ninety three in New Orleans.
Speaker 1: Shout to wild Wayne and everybody down in New Orleans.
Speaker 1: He moved. He had got a job out in New
Speaker 1: Orleans and Sacramento. Bro. Yeah, Davey D. And you know
Speaker 1: how I might have been ninety two to nineties five
Speaker 1: six in that time because I was like twelve thirteen. So, um,
Speaker 1: we had a night show. We had numbers crazy the
Speaker 1: dice on the radio. Just coming into to high schools.
Speaker 1: You know, the football game is going on. I'm getting
Speaker 1: shout out, you know from everybody. I was that guy.
Speaker 1: We was playing you know, the Hot records was getting
Speaker 1: into some some rap records in the early nineties before
Speaker 1: it was an else. Remember a lot of people don't
Speaker 1: remember this. The radio station did not play rap records
Speaker 1: until six seven o'clock at night, you know what I mean.
Speaker 1: Cam Yell in San Francisco on high Night seven in
Speaker 1: New York was the first play rap records all day long.
Speaker 1: And uh and and it actually create a format doing
Speaker 1: it on a national scale, you know. But yeah, So
Speaker 1: I started there, did nights, then I got moved to mornings.
Speaker 1: Then I went back and did nights. Then one or
Speaker 1: three point five Kbnb, a black woman had got a
Speaker 1: radio license and um, she wanted to do hip hop
Speaker 1: and I had at the time, I had a street team.
Speaker 1: We was doing parties Shout to My Conscience Vibes family
Speaker 1: over in Sacramento. We was bringing karras Won the Town,
Speaker 1: you know boot camp, click to town. By doing the
Speaker 1: roots to town. We should do a lot of those
Speaker 1: concerts in the nineties. I went to her and was like, basically,
Speaker 1: I want to market your radio stage. You're black on
Speaker 1: radio station, so I want to help you get the
Speaker 1: word out. And they was playing like Tom Joiner in
Speaker 1: the morning. It was playing more adult at the time,
Speaker 1: and um, So I didn't think it was nothing for
Speaker 1: me to work there because they was doing an adult format,
Speaker 1: but I wanted to help get the word out. She
Speaker 1: was like, now we're switching formats. I want you to
Speaker 1: come work here. I'll pay you whatever you're making right now,
Speaker 1: and you come work here. So I went back to
Speaker 1: kids So Film. I told him what they was offering,
Speaker 1: and they didn't want to follow it up. They didn't
Speaker 1: think we was a threat. So I went over there.
Speaker 1: Um davy d was like, man, you gotta go. You're
Speaker 1: gonna be the man. You go over there. That changed
Speaker 1: it out there too, because that was a straight hip
Speaker 1: hop station went number one in like eighteen months. He
Speaker 1: was in the street. You know, I'm from there, so
Speaker 1: I knew all the that. We was in the hood.
Speaker 1: We was in the streets doing parties, you know, doing everything,
Speaker 1: and we took over the city. And I was nine
Speaker 1: and I was a program director and doing afternoons at
Speaker 1: the time. And then I got another offer to go
Speaker 1: to Portland's UM and they was turned on the hip
Speaker 1: hop station called Jamming ninety five point five in Portland.
Speaker 1: This was like nine and the whole story went shout
Speaker 1: to Rashi Wallace. The whole story. Paul Allen wanted the
Speaker 1: AM station to play the Blazers, Portland Trailblazers and the
Speaker 1: Seattle Seahawks games. So he bought an AM station and
Speaker 1: came with an FM station. Rashi Wallace was like, have
Speaker 1: been saying, I want to do radio, but the station
Speaker 1: that I was out there was like a pop station.
Speaker 1: So Paul Allen took this FM station. Basically was like,
Speaker 1: we're gonna play hip hop because Raschi Wallace want to
Speaker 1: do a radio show. And so I went there and
Speaker 1: I worked there. I did mornings there for a little while,
Speaker 1: and then eventually I was going back and forth when
Speaker 1: they're in Sacramento. And then after about two years there,
Speaker 1: I got hired to Hot ninety seven. What was the
Speaker 1: state of hip hop like when you got without ninety seven?
Speaker 1: When I got there, Yeah, what was the state of
Speaker 1: hip hop? Like? I mean, it was great. You know,
Speaker 1: it's two thousand and three, you know, ship, it was happy,
Speaker 1: n J fat, you know, fifty was heating up, dep
Speaker 1: setting all that was getting the streets together out here.
Speaker 1: South was coming on strong. Yeah, South was coming on
Speaker 1: strong because you know things. He obviously p had the
Speaker 1: nineties that took us into what Bertman and then was doing.
Speaker 1: You know all that that was a great time, the
Speaker 1: rough Rodus, that's that's a great time. Who are some
Speaker 1: of your mentors and ogs? When you got when you
Speaker 1: got to the big stage up here? Hot should everybody
Speaker 1: show love? You know? But I'm a West Coast you know,
Speaker 1: they're like, who this motherfucker? Like that's that's standard. But
Speaker 1: you know, they they had I known some of the
Speaker 1: some of the players. I didn't know flex Um, I
Speaker 1: didn't know seeing Angie, but I knew some of the people,
Speaker 1: you know, and they hired me to do a job.
Speaker 1: But you know that comes with the territory ship. I
Speaker 1: dressed up in a fish outfit. I'll be I you
Speaker 1: know what I'm saying. I'll bet you've interviewed a lot
Speaker 1: of people. Any interviews left you at all? I mean,
Speaker 1: I'm I'm nerdy like this, but I interviewed, uh Lee
Speaker 1: Scratch Perry. Um. If you don't know who Lee Scratch
Speaker 1: Perry is, He's kind of like the the music and
Speaker 1: sound man behind what we know today is reggae music
Speaker 1: and dance hall. And you know, like the sound clash
Speaker 1: and the sound systems and the sound effects, and you
Speaker 1: know the way Bob Marley's legend albums was mixed and
Speaker 1: made and asked Lee Scratch Perry Um. He recently passed away,
Speaker 1: but I had a chance to interview him before he passed.
Speaker 1: So that was kind of like for me, out of
Speaker 1: all the artists that you've been around world through the interview,
Speaker 1: what what artists that you feel like really stamped you?
Speaker 1: If I may not saying you needed it, but what
Speaker 1: artists feel like really put you on stamps you? They
Speaker 1: showed you that love. Oh man, a lot of people
Speaker 1: show love early. Um Buster always Busters always showed them love.
Speaker 1: LLL you know what I'm saying. We started Kbnb, LLL
Speaker 1: pulled up in Sacramento. LLL cool J came performed for
Speaker 1: a new radio station in Sacramento. We had ll shout
Speaker 1: the big pun. Big pun was there or even back
Speaker 1: when k Arrest, you know, booking k Arrest one like
Speaker 1: we was just an independent you know, tark And and
Speaker 1: quest Love and the whole roots for a lot of them.
Speaker 1: You know what I'm saying. I was, uh Steve Rifkin,
Speaker 1: you know when they first started loud. You know, I
Speaker 1: was me. It was me, the Baker Boys, Swaying Tech.
Speaker 1: When we played your records, you know, you got airplay,
Speaker 1: you know what I'm saying. So people would come to
Speaker 1: Sacramento just because I was playing their records. Red Man,
Speaker 1: you know what I'm saying. You know. And then obviously
Speaker 1: the Bay Area family where you got E forty and
Speaker 1: be Legit and d Shot and Sugar T and those
Speaker 1: all that's all family like too short, uh, social mischief, Um, Sophia,
Speaker 1: you know what I'm saying. Like Matt Drey, you know
Speaker 1: all that was love. That's I came up with all them.
Speaker 1: You've been known for speaking your mind and kind of
Speaker 1: being to the point, and you know, obviously it's been
Speaker 1: seeing that. You know, there's some artists who don't like
Speaker 1: that I have it. But how important do you think
Speaker 1: it is to stay obviously true to yourself, but really
Speaker 1: kind of just I'm gonna have the same conversation with
Speaker 1: you whether we're on or off the camera. That's why
Speaker 1: you're riding hi hunt of Miles staying in shape. Yeah,
Speaker 1: ready to put somebody on the back. I don't I
Speaker 1: don't believe there's anything I'm talking about that we would
Speaker 1: want to fight over with regard to music, like, I'm
Speaker 1: not talking street business. I don't delve into those things.
Speaker 1: I don't think that's something to be played with. I
Speaker 1: don't talk about people's uh wives and kids. You know
Speaker 1: what I'm saying. I'm not passing. I'm not even a
Speaker 1: type of do this passing judgment on what you really
Speaker 1: doing with your personal life unless you harm it somebody else,
Speaker 1: you know what I'm saying, And you're harming other people
Speaker 1: and making it look like it's just all this all
Speaker 1: just all good. And I've seen shows where people were
Speaker 1: trying to downplay stuff that was really serious and it
Speaker 1: didn't go right, you know what I'm saying. But I
Speaker 1: respect you for that. Bro, rec you're speaking about that
Speaker 1: black specifically, I think, yeah, I had no intention of
Speaker 1: that being received from him that way that way. I
Speaker 1: actually was trying to address something that I knew we
Speaker 1: couldn't really delve into, but acknowledge that when it got
Speaker 1: straightened out, I want you to come back because we
Speaker 1: take that serious. I think all he received was we
Speaker 1: take that serious as if I was coming at him.
Speaker 1: That wasn't my intent at all. But then when it's
Speaker 1: firals so fast and you're gonna you ain't just cussing
Speaker 1: out my room. Like, we're not doing that. You're not
Speaker 1: just yelling at the girl on the show. He didn't
Speaker 1: even curse at me. He cursed at them. And I,
Speaker 1: you know, it's my show, so these people work on
Speaker 1: my team, like I gotta step up from but like,
Speaker 1: we're not doing that. That's never going to happen, right,
Speaker 1: and not even in something we gotta fight. That's why
Speaker 1: I just ended the interview. He was like, well, this
Speaker 1: is the you know where the interview going sother interviews.
Speaker 1: So the songs, yeah, straight up talk about the importance
Speaker 1: of using your platform to not only do music, but
Speaker 1: touch on social issues and things you're passionate about. I think,
Speaker 1: you know, that's just I don't. I don't. I don't
Speaker 1: think everyone has to talk about the things that I
Speaker 1: feel are important or think need to be shared. Nor
Speaker 1: do I feel like I spent all my time on
Speaker 1: those topics because I try to we you know how
Speaker 1: how they seven the Morris Morning show Man. People trying
Speaker 1: to get their kids to school, they're trying to uh
Speaker 1: make lunch. You know, they're about to be in traffic.
Speaker 1: They're dealing with real life things. How kind of we
Speaker 1: We'll be trying to have fun first. Obviously there's gonna
Speaker 1: be days that aren't fun. That's just real life. And
Speaker 1: we're gonna be as a team as us as the
Speaker 1: hosts and y'all as the listeners. It's a funked up day.
Speaker 1: Let's let's figure this sh it out. You know what
Speaker 1: I'm saying. Get a couple of records on talk about
Speaker 1: the information that we have that's you know, useful productive.
Speaker 1: Um So, yeah, that's you know, um, all of that.
Speaker 1: But I would say the greater societal issues in America
Speaker 1: are most of my passion points. If that's what you're
Speaker 1: asking White supremacy specifically, Um, what that is? The architecture
Speaker 1: of that and like the ways it moves and works,
Speaker 1: and you know, dealing with, um, the trauma of our
Speaker 1: ancestors being enslaved and and how to unpack that, you know,
Speaker 1: because when you take the con structive white supremacy and
Speaker 1: you overlay it with our trauma, and then you're dealing
Speaker 1: with capitalism and you're dealing with all of these things,
Speaker 1: and these mechanisms are moving in concert, you know. Um
Speaker 1: So There's there's a lot there obviously that you when
Speaker 1: you delve into those items. But yeah, those are passion
Speaker 1: points for me to try to like see see right here,
Speaker 1: you see what they're doing right here, You see right here?
Speaker 1: Now you know what this is right here? Right? You know,
Speaker 1: I operate in that space a lot of trying to
Speaker 1: you know, need to play see the play folding, what's next,
Speaker 1: you know, so we can try to not go where
Speaker 1: they're at, but we gotta go where they're going, where
Speaker 1: they're going. That's user breaking down the atlantaship very clearly
Speaker 1: to us earlier. You've been in music for so long,
Speaker 1: obviously it's changed and it's supposed to change. There any
Speaker 1: constant you feel like there's been in music consistently since
Speaker 1: you started to this today constant um, I mean hip
Speaker 1: hop has been a constant. So I would say it's
Speaker 1: the most successful, longest running chart dominating music genre. And
Speaker 1: they got a late start too, what you mean late,
Speaker 1: like I said, wasn't really getting airplay util but it
Speaker 1: was already moving though. You know, I don't just because
Speaker 1: it ain't on the charts and on the radio don't
Speaker 1: mean it's not affecting culture and people don't having success,
Speaker 1: you know what I mean. You know, Curtis Blow was
Speaker 1: on this you know, Sugar Hill Gang was on the radio,
Speaker 1: but it was a song. At the time, it wasn't
Speaker 1: like a full format of music with multiple artists hadn't
Speaker 1: become that yet. Curtis Blow, you know, the first, like dude,
Speaker 1: they say it was the first, like hip hop superstar,
Speaker 1: you know, like he was out here and moving curs
Speaker 1: but was popping. So rap had moments before it became
Speaker 1: like a you know what I'm saying, playing all day long,
Speaker 1: you know, but make no mistake, there was a time
Speaker 1: when the message Mellie mel Grandmass flashing Furies five. They
Speaker 1: did not want to play that on the radio. When
Speaker 1: you go look up the the history of black radio,
Speaker 1: especially in New York. I don't want to speak for everywhere,
Speaker 1: but New York black radio stations didn't want to play
Speaker 1: rap music either. Didn't want to play that street music,
Speaker 1: you know what they It was definitely like those messages,
Speaker 1: you know, that was considered gangster rap. What do you
Speaker 1: feel like the turning point was other places trying it
Speaker 1: and they're seeing the boy was corporate. They saw the
Speaker 1: white kids was buying it. They saw the white kids
Speaker 1: was going to the concerts. They saw that. You know, um,
Speaker 1: this was money. Like you know, we live in America, man,
Speaker 1: they see money happening. Money's happening. You know it's gonna happen.
Speaker 1: So companies that had interest in selling advertising and getting
Speaker 1: the largest audience started playing rap music all day. Speaking
Speaker 1: of advertisement, when we were off camera, you were talking
Speaker 1: to me and Jack, you know, who were your sponsors
Speaker 1: and and and get that right. But then you also
Speaker 1: brought suth Esska. I want you to elaborate on, you know,
Speaker 1: just kind of the gym you were dropping before we
Speaker 1: got on camera about shining light on these black companies
Speaker 1: in the whole media. Play with that. Oh yeah. I
Speaker 1: just feel like there's so many people like yourselves that
Speaker 1: have are doing very well with your platform and extending
Speaker 1: a platform from podcast to videos and show Tom and
Speaker 1: Black Effect and Our Heart and the whole thing. Um
Speaker 1: that creating space for black entrepreneurs and black business to
Speaker 1: associate themselves with you guys is important or anybody that
Speaker 1: has a brand. You know, we did the same thing
Speaker 1: in radio, you know what I mean when somebody coming
Speaker 1: in we're trying to figure out based on what they
Speaker 1: can afford to get them into space. You know, if
Speaker 1: you see that, a lot of DJs are doing that
Speaker 1: across the country. But I was just saying specifically because
Speaker 1: the advertising dollar and where it's being spent is how
Speaker 1: platforms sustain. So if you're wondering why there's not a
Speaker 1: platform for this, or why this went away or this
Speaker 1: other thing didn't succeed or whatever, it is likely because
Speaker 1: they couldn't find money advertisers to associate with it. And
Speaker 1: so we need to find businesses as often as possible
Speaker 1: that represent what we represent right to give them a
Speaker 1: platform and make sure that they can sustain so that
Speaker 1: we can continue to flow the art within our ship,
Speaker 1: you know. And that could be a small thing, could
Speaker 1: be it could be a T shirt line, it could
Speaker 1: be even something larger like you was talking to other
Speaker 1: things he was talking to me about off the air.
Speaker 1: These other businesses, just a lot of them. So everybody
Speaker 1: should be trying to do that, right because I think
Speaker 1: black and brown time, like our level of engagement doesn't
Speaker 1: get the value it deserves, right because that's what people
Speaker 1: are doing. They're spending their time with something, and the
Speaker 1: advertiser if they don't feel its valuable. They're not spending
Speaker 1: money next to those things that they're spending time with,
Speaker 1: So I think that's important, um And I think the
Speaker 1: other level of it is is also just understanding that
Speaker 1: oftentimes these major conglomerates, whether it be I Heart and
Speaker 1: media outlets, whether it be Fox, whether that be ESPN,
Speaker 1: whether that be any of these things, they're pulling a
Speaker 1: lot of money off the table into their network because
Speaker 1: they have such far reaching tentacles. So an advertiser of
Speaker 1: Coca Cola, they're gonna spend a couple of dollars with
Speaker 1: the black media outlet, but they're gonna spend a bulk
Speaker 1: of their money with these bigger conglomerates, and so those
Speaker 1: things grow versus the smaller black, mostly black owned minority
Speaker 1: on outlets, you don't see them growing. It's because they're
Speaker 1: not paying the level of dollars obviously, because these things
Speaker 1: have more eyeballs. But they're gonna keep getting more eyeballs
Speaker 1: because they're getting more the money and they can reach
Speaker 1: their metric they're advertising metric, whatever they're trying to reach
Speaker 1: for cheap. So then that advertiser, the advertising agency gets
Speaker 1: to keep some dollars that they didn't spend They reached
Speaker 1: their metric, but they kept a couple of dollars. So
Speaker 1: they're about to get a bonus because they didn't spend
Speaker 1: all the money, you see what I'm saying. So they
Speaker 1: have you know, there's been mandates throughout you know, where
Speaker 1: advertising agencies are mandated to spend money with black and
Speaker 1: minority owned business, but they're on they're not spending like
Speaker 1: they should be spending for the amount of time and
Speaker 1: energy that we give to the things that we're consuming,
Speaker 1: you know what I'm saying. So it doesn't in that way,
Speaker 1: it doesn't play out. But the truth of the matter
Speaker 1: also is a lot of us aren't just consuming black content.
Speaker 1: We're consuming all different types of content right and so wherever,
Speaker 1: and they're monitoring how much time we spend with it.
Speaker 1: They see your behavior on your phone, they see what
Speaker 1: you're tweeting about. They're measuring whatever you're streaming on your
Speaker 1: apparatus at home, you're streaming Netflix. Netflix, see what you're doing.
Speaker 1: They see what you're watching. You know, they know what's
Speaker 1: going on a t l y. Why I say, on,
Speaker 1: young thug, yes, give me your thoughts on that. I
Speaker 1: think it's unfortunate because too many nomen to cut you off,
Speaker 1: but too many artists, it seems like these days. And
Speaker 1: I was talking about on my Instagram how they get
Speaker 1: money and turning gangster. And I'm not saying this situation
Speaker 1: with because I know thee there's a lot of that
Speaker 1: going on. Can you talking about that? I'm not, you know,
Speaker 1: that close to it to have expertise on this specific topic.
Speaker 1: I will say that what they're being charged with, rico
Speaker 1: charges and all of that is as American as apple pie.
Speaker 1: I want to remind people of that because often times
Speaker 1: we look at young black men doing crime in America
Speaker 1: and we kind of try to treat it like it's
Speaker 1: some abarition of like they're they're doing a behavior that
Speaker 1: America has never done before, or it's never happened before,
Speaker 1: or these black young people are have created this whole
Speaker 1: world all by themselves and there's never been guns and
Speaker 1: gangsters and murder and racketeering. They got a whole movies
Speaker 1: about this for how long we've been promoting this in
Speaker 1: our culture. So now you got some young people from
Speaker 1: the slums, from the bottom right that want to expedite
Speaker 1: the process to get into the ship we all brag
Speaker 1: about the money, the cars, the trips, the planes. They
Speaker 1: want to expedite that process, and that what you do
Speaker 1: in America. When you want to expedite that, people hit
Speaker 1: the streets. If they can't hoop, they can't play football.
Speaker 1: You know what I'm saying. You know, in these guys situation,
Speaker 1: they finessed and have some talent, start making some music. Now,
Speaker 1: if we want to talk about the other part of it,
Speaker 1: which is how their content is being used and their
Speaker 1: visuals are being used to them incriminate, authenticate, you know,
Speaker 1: I think that that's that's what's gonna happen when you
Speaker 1: get to start getting charged with rico charges and you're
Speaker 1: one ft and one fot out. If that's what the
Speaker 1: scenario is, we've seen it before. Listen, they made announcements,
Speaker 1: they ran news stories. Is that the district attorney down
Speaker 1: in Fulton County, her whole campaign leading into getting in
Speaker 1: office was to target this. So I think, like I said,
Speaker 1: it sucks, it's unfortunate. I don't want us to act
Speaker 1: like we should be treating young thug and and these
Speaker 1: individuals and what they're being accused of is like some
Speaker 1: rare thing in America. It's very common, and I think
Speaker 1: that is more of the conversation. In my opinion, we
Speaker 1: should look at ourselves in the mirror, and we should
Speaker 1: be indicting ourselves on our failures because some young dudes
Speaker 1: with talent and success still felt culturally or even like
Speaker 1: tied to being a part of something that could potentially
Speaker 1: get them these type of charges. You know, I don't know,
Speaker 1: you know, I don't know the facts that I'm not
Speaker 1: close to it, so I don't really know much about
Speaker 1: anything that's going on in Atlanta like that, So I
Speaker 1: only know what people are reporting on. So I hope
Speaker 1: what we're hearing ain't true. But I also don't want
Speaker 1: us to start We need to. We always screwed this
Speaker 1: up man as adults, you know what I'm saying. When
Speaker 1: I was young, it was the same thing with c
Speaker 1: the Loris Tucker and I want to take the parental
Speaker 1: stickers off and not wanting to play pop music, and
Speaker 1: they want to burn CDs, and they want to take
Speaker 1: us out, take young black men out in front of
Speaker 1: the government and put us on display like this is
Speaker 1: the problem. This is the problem. This is the problem.
Speaker 1: So I want to go back around to the fact
Speaker 1: that what they're being accused of, Young Thugg and m
Speaker 1: are being accused of is an emulation of things that
Speaker 1: have been happening in American culture since the beginning. So
Speaker 1: we gotta keep why we keep acting like this behavior
Speaker 1: is like not a part of the fabric of the
Speaker 1: society we live in, you know what I'm saying. So
Speaker 1: I think that part is I'd like to see some
Speaker 1: time spend on that from people, right. And I think sometimes,
Speaker 1: you know, it's so daunting of a thought you think
Speaker 1: of it in those terms that some people just they
Speaker 1: don't really know how to do the work to unravel that.
Speaker 1: That's hard to do. And with whack leadership, whack politicians,
Speaker 1: whack school system, you know, corruption and government people spending
Speaker 1: all types of money and all that ship, it's hard
Speaker 1: for people to see straight man gas prices. I like
Speaker 1: with Ebro, what you're talking about, fan, Like, I'm just
Speaker 1: trying to you've seen this seven dollars a gallon, fan,
Speaker 1: what you're talking about, Get somebody in here to fix
Speaker 1: this right now. And then they got you voting emotionally
Speaker 1: now now you know, now even't forgot about qualified immunity
Speaker 1: and police brutality and all this other ship they got
Speaker 1: you so wrapped up in gas prices and shells being
Speaker 1: empty and ship that you vote in. Who's gonna fix
Speaker 1: that tomorrow? Next thing? You know, you ain't even dealt
Speaker 1: with the fact that the George Floyd Bill took so
Speaker 1: long just got signed. You know what I'm saying. You
Speaker 1: ain't even dealt with the gun thing because you're like, yo, fam,
Speaker 1: these white boys is out here spraying people up. They
Speaker 1: went a man went and hunted black people, hunted them
Speaker 1: in Buffalo. He drove to the nearest black populated place
Speaker 1: with nigger spray written on his gun and started shooting
Speaker 1: black people. Did you did you know that one of
Speaker 1: the guys that that was killed that in Buffalo four
Speaker 1: days or like a week before, he was on a
Speaker 1: security man that made the engine that ran on water.
Speaker 1: I've seen it. I've seen tick man. I saw it.
Speaker 1: He just came up with that's crazy, se dog. What
Speaker 1: a coincidence, step man. So that's why I say, it's
Speaker 1: a lot of wheels turning. Man, It's a lot of
Speaker 1: wheels turning all the time. And so you know, you
Speaker 1: ask what I'm passionate about. So I touched on those items.
Speaker 1: You know what I mean. But I try not to
Speaker 1: beat the I don't want to be to know it all. God,
Speaker 1: I know a few things. I read a few things.
Speaker 1: I listened a lot, you know. I try to give
Speaker 1: people periodically some some things to think about, you know
Speaker 1: what I mean. But I don't. I don't claim to
Speaker 1: how to answers neither, though, you know what I'm saying.
Speaker 1: I would say that the best thing to do is
Speaker 1: own property and take your time and be patient out here. Man,
Speaker 1: it takes time to build wealth. You know, it takes time.
Speaker 1: And you know what I'm saying. Even y'all cats, you
Speaker 1: know what I'm saying. You got a lot of money, man,
Speaker 1: y'are rich, a lot of money, and y'all know people
Speaker 1: say that to you all and you're like, I mean,
Speaker 1: I'm doing good, I'm doing great relative, But it's a
Speaker 1: whole other level. Rich and wealthy is a big different
Speaker 1: wealth and generational and people that I mean, you'll know, kids, kids, kids, kids. Yeah,
Speaker 1: so we just got I think we gotta pace ourselves too.
Speaker 1: I want to put that message out there, man, you know,
Speaker 1: lock in and pace yourself. You know, we lost a
Speaker 1: lot Dolf King Vaughan, pop smoke artists, the young artists
Speaker 1: a getting a lot of money, man, And there's a
Speaker 1: lot of probably still involved in the streets. And I
Speaker 1: know when we came up, everything I did was for
Speaker 1: me to get out my environment. But it seemed like
Speaker 1: it's back was Now what advice would you give young
Speaker 1: artists coming up? They're starting to see a bag umid.
Speaker 1: I want to I want to say, hey, everything you mentioned,
Speaker 1: those brothers that whold all of them stories terrible. We
Speaker 1: love Dolf. I love what he was doing, his family,
Speaker 1: what he was trying to build, that trouble all that.
Speaker 1: Like shout to King Van he was getting getting his
Speaker 1: feet under and making great music. And and and there's
Speaker 1: been a lot of other little key recently and and
Speaker 1: and I don't want to say that because remember I've
Speaker 1: been watching this a long time at a local level
Speaker 1: in Rady, Yoh, and been in media since these things
Speaker 1: was happening. Then. It just they didn't have social media accounts. Right.
Speaker 1: There was inspiring music people aspiring rappers, but you wasn't
Speaker 1: even called an inspiring rapper back then. You wasn't able
Speaker 1: to have your stuff on a streaming service. When they
Speaker 1: could go look for your I G account where he
Speaker 1: was promoting your music. So you might have just been
Speaker 1: somebody around the way that they would just be like,
Speaker 1: you know, another black man shot, gang violence, altercation, robbery,
Speaker 1: grant them auto, you know, whatever the scenario is. But
Speaker 1: they might have really been trying to do their music
Speaker 1: thing on the side. We just you may not have
Speaker 1: known that. So I just want to say that once again,
Speaker 1: it's always hard for me to look at these terrible
Speaker 1: trends in our community and then our culture as isolated.
Speaker 1: It's always gotta go. But parking big you know, that happened,
Speaker 1: and I was traumatic for you know, biggest hartists in
Speaker 1: the world. They got killed, right, And we can come
Speaker 1: up with all the reasons and stories and all that,
Speaker 1: but the truth is they're not here. And so it's
Speaker 1: back to the culture of America, back to how we
Speaker 1: deal with one another, back to what we hold in
Speaker 1: place value on. I think that we're going through another
Speaker 1: period where it's important to pay attention to why these
Speaker 1: things happening. You know what I mean that socio economic
Speaker 1: circumstances around all of this. Coming out of the pandemic,
Speaker 1: the streets has dried up side hustles is tough, gentrification, joblessness,
Speaker 1: mental health. You know what I mean. These are societal factors,
Speaker 1: right because whether you wrapp in, hooping, towing cars, we're
Speaker 1: all dealing with the same kind stresses in society, you
Speaker 1: know what I mean. And and you know, obviously we
Speaker 1: talked about people who get killed who have more notoriety
Speaker 1: than you know, the young men in the neighborhood. But
Speaker 1: it's still a life, and it's still a black life,
Speaker 1: and it's still you know, people dealing with the same
Speaker 1: societal pressures and issues. A man decided to go kill
Speaker 1: trouble for whatever reason, A man decided to go kill
Speaker 1: Nipsey hustle, that that was what he was gonna do
Speaker 1: on that day. So sometimes you gotta because we'll all
Speaker 1: get emotional, right like it'll happen, But you gotta kind
Speaker 1: of sometimes too. And I do that for my own sanity.
Speaker 1: If I just go all emotion, what's what? How am
Speaker 1: I useful to my family? You know what I mean?
Speaker 1: To to my team I work with. If I just
Speaker 1: go all emotion, you know, I do it, But you know,
Speaker 1: I try to think more. Macro will try to takes practice.
Speaker 1: We'll wrapper stand out to you right now. I know
Speaker 1: is your is your guy right now? But why wouldn't
Speaker 1: you Kendrick? Yeah, well, I mean, I know it's hard work.
Speaker 1: It's hard work to listen to Kendrick. Kendrick make you work,
Speaker 1: and people need to go ahead and say it's cool. Man.
Speaker 1: I don't say you don't like it, say I didn't
Speaker 1: get it. And it was a lot for me. And
Speaker 1: there was a lot of chapters in that book, and
Speaker 1: I need to go back and listen again. But let's
Speaker 1: not act like it ain't good music and it ain't
Speaker 1: good rapping. We're not gonna do that, folks, We're not
Speaker 1: gonna do that. I wouldn't do that anyway, because some
Speaker 1: people would. I'm not saying y'all, but some people act
Speaker 1: like it's stop it over your head the first time.
Speaker 1: And that's cool. It's it's so cool that you didn't
Speaker 1: get whatever Kendrick was doing because I had to listen
Speaker 1: to a bunch to keep up. It's a lot, But
Speaker 1: I mean, I love what Cold is doing. Kanye has
Speaker 1: done some great things recently, even though you get on
Speaker 1: my nerves, you know, but still man, musically, yeah, say
Speaker 1: that again. Trying to think what else I like E
Speaker 1: S T G Y my boy right there. I listened
Speaker 1: to It's a lot man. Actually I love this kid.
Speaker 1: I d k out of Maryland, Denzel Curry. I don't
Speaker 1: know if you'll up on. Are you onto the Russell yet?
Speaker 1: I love the Russell? Yeah, he did a thing. I
Speaker 1: love him. He did a thing the other day. He
Speaker 1: was like, Yo, I'm raising money for something. I put
Speaker 1: some money on it. Like, I don't you know. He
Speaker 1: was like, buy one of these gold coins and do something.
Speaker 1: I didn't know. I don't even know what has happening
Speaker 1: with it, but shout to him, Hey, before we get
Speaker 1: to quick hitters. Um, obviously our girl, Britney Grinder has
Speaker 1: been detained free Bhi just thought so just kind of
Speaker 1: the overall because it's always a bigger picture of things. Um,
Speaker 1: it's fucked up and I hope it gets resolved. I'm assuming,
Speaker 1: based on the articles that I've read about Britney Grinding
Speaker 1: in the whole situation, that there's some sort of list
Speaker 1: of like prisoners that we have and prisoners that they have.
Speaker 1: Crazy right, well right right, Because I just saw a
Speaker 1: story where there was some prisoner exchange. The prisoner exchanged
Speaker 1: and everybody was like, why not Brittany. So I had
Speaker 1: to go, Okay, well she might not just be on
Speaker 1: the top top of the list because these other people
Speaker 1: been in three years. I can tell you right now.
Speaker 1: I'm not in politics, and I've never met Vladimir Putin,
Speaker 1: but based on what's going on, I don't think he'd
Speaker 1: give a funk about nothing we're tweeting in any I
Speaker 1: think Joe Biden is saying or whatever petition I signed,
Speaker 1: because I signed the petitions too. Um, so it's fucked up.
Speaker 1: And she got it was like the worst time. It
Speaker 1: was the worst it was. I mean what she got
Speaker 1: to Russia and then up the next day and some
Speaker 1: wow ship. It's fucked up. So I just hope that
Speaker 1: she's uh as best as she possibly could be in
Speaker 1: this current situation and that it gets resolved quickly. And
Speaker 1: I do appreciate the convo of like, you know what
Speaker 1: if this was a Lebron James or somebody that had
Speaker 1: got caught up in this. I appreciate that thought because
Speaker 1: I actually said to myself, what what what? What what happened?
Speaker 1: What could happen? It wouldn't have been in jail. Still,
Speaker 1: well okay, but like, like, what we have been the
Speaker 1: thing with the war, assuming there's a Russia is literally
Speaker 1: bombing a nation that we support, killing kids and doing
Speaker 1: all type of while a war is going on right
Speaker 1: there right now. But so then you start too, why
Speaker 1: was Brittany Grinder, a superstar in the NBA having to
Speaker 1: travel the way she needed to travel? How comes she
Speaker 1: don't have the travel luxuries that the Lebron James or
Speaker 1: someone else, Because that's really what had come down to.
Speaker 1: Lebron James wouldn't have been going through no security thing, right,
Speaker 1: Steph wouldn't have been having to walk through a regular
Speaker 1: airport because go all the way back what they're getting paid. Yes,
Speaker 1: I said the big picture, So you gotta zoom out
Speaker 1: sometimes facts. So now we're talking about wage. Gay they
Speaker 1: just gave the women's soccer team the same as the men.
Speaker 1: They should make more. They are actually winning, Ben winning,
Speaker 1: Ben winning, been winning, So then you go and winn,
Speaker 1: so you see I go. So then you go into
Speaker 1: why is society more interested in watching men play even
Speaker 1: if they're losing, then watching women if they're winning. Why?
Speaker 1: I don't know if they want to have that conversation.
Speaker 1: I mean, it's the time to have it right. That's
Speaker 1: the only way you can fix it by having that conversation,
Speaker 1: those tough conversations, you know, and then you get into
Speaker 1: you know, who's moving faster, who's dunking the ball, and
Speaker 1: what's more exciting and blah blah blah blah. You know,
Speaker 1: you get off into it. I see, y'all see in
Speaker 1: Christ dangerous. It's over there. They gave me this is
Speaker 1: dangerous brother uncle to hands. So you go down. Yeah
Speaker 1: they dunk, they're dunking now, so we go now. You know,
Speaker 1: I like listening. So that's why I think about right,
Speaker 1: because it's hard for me once again to just be
Speaker 1: like yo, emotional about the Britney grinder thing without actually
Speaker 1: going all, right, what's what's taking place here, what's the
Speaker 1: root of it? How did we get how did she
Speaker 1: get in this predicament? Right? Because then there's a whole
Speaker 1: conversation about w NBA players having to play year round.
Speaker 1: They make enough money here during that season, they wouldn't
Speaker 1: have to go overseas once the season overhere to make
Speaker 1: ends meet. You know what I'm saying. They just make
Speaker 1: it here, but they don't have to go overseas, point
Speaker 1: blank and now to fix everything, but everything they can't
Speaker 1: make it here because they're not generating enough money because
Speaker 1: they don't have the eyeballs. Mm hm No, it's deep.
Speaker 1: That's why I said. I said, I said bigger picture
Speaker 1: when I asked you the question. Because it's a big picture.
Speaker 1: People think like you said, like you got to zoom
Speaker 1: out sometimes to zoom man to really kind of see
Speaker 1: the whole free b G Baby Free. You know I
Speaker 1: loved your family. What's the funniest artist you've interviewed or
Speaker 1: worked with? Artists like a like an artist, musician, musician,
Speaker 1: not a comedian. I was gonna be like, yo, he damned,
Speaker 1: so don't count about wake up funniest. I mean, Jay
Speaker 1: is obviously funny, y'all if y'all have been around Jay
Speaker 1: Z got jokes all the time. He laughing all the time.
Speaker 1: He got jokes. He don't take himself too serious. You
Speaker 1: know what I'm saying, He's great. You know what I'm saying,
Speaker 1: he's he's great. Kanye is very funny, like very funny.
Speaker 1: You know what I'm saying. Kanye has been very funny
Speaker 1: for a long time. I mean red Man, I was man.
Speaker 1: Obviously it's wow Keith Murray is funny as fuck. It's
Speaker 1: a lot of people are here man and just are
Speaker 1: great and funny. Okay, let me cardi b hilarious, real
Speaker 1: life hilarious, hilarious. Let me phrase question. You got somebody
Speaker 1: on your show, Yes, and they said something that got
Speaker 1: your laughing so hard that y'all go all off script. Well,
Speaker 1: we never on scripts. Always freestyle. There's literally no script.
Speaker 1: There's no Everything is all improv all the time, the
Speaker 1: whole show, the whole shows improvlems. I mean, there's certain
Speaker 1: things that are um, you know, bench what we call
Speaker 1: a benchmark. We're going into this segment. We got a
Speaker 1: routine and we go into it. If you ever listen
Speaker 1: to our morning show, we'll be singing. We got a
Speaker 1: little songs. We've been singing all types of ship having fun.
Speaker 1: Man his parents and kids in the car. Man as
Speaker 1: we're just trying to have fun. Fat Joe Kalid, I mean,
Speaker 1: Kali has been coming on, you know and giving us
Speaker 1: so many things. Another one. Like a lot of people
Speaker 1: don't know the relationship between our show and Khalid. Kalid
Speaker 1: was at a point went in his career where he
Speaker 1: was leveraging everything he had to make an album. I
Speaker 1: forget what your album it was. This was This might
Speaker 1: have been two thousand and fourteen or fifteen. Remember when
Speaker 1: Kalid got lost on the jet ski in the dark?
Speaker 1: Social media where it was at around that time. I
Speaker 1: was with the Clippers at the time, So yeah, what
Speaker 1: you are, we're talking fifteen with them? Got it so
Speaker 1: right before that, you know, and he was just getting
Speaker 1: on social media being himself. But Kaleg has always been funny,
Speaker 1: and so he never used to like coming on morning
Speaker 1: shows because he didn't like joking around. He'd be like,
Speaker 1: I don't like morning shows, man, I ain't you know
Speaker 1: coming up there that funny? And I used to be like,
Speaker 1: you don't know you're funny, like you college, you don't
Speaker 1: know you're funny, and you can't remember college a radio guy.
Speaker 1: So he did nights in Miami nine nine Jams. Also
Speaker 1: another funny person in Funk Flex. Funk Flex is hilarious,
Speaker 1: m hilarious. But they're just being themselves. So to them,
Speaker 1: it's not they're not doing routine, They're not you know
Speaker 1: what I'm saying. So there's a lot of things that
Speaker 1: Cali would come up to the show and we would
Speaker 1: take sound bites of what Kali was saying, and LUs
Speaker 1: were like another one, and like because he would just
Speaker 1: be talking, I'm making another hit. He would be like
Speaker 1: another one, and so we would just take it because
Speaker 1: it was funny to us. Remember the Remember the video
Speaker 1: with Kalid was like to the girl, he was like,
Speaker 1: you smart, Remember that whole ship. That was from a
Speaker 1: whole the whole thing. Man. So a lot of times,
Speaker 1: a lot of we have a lot of ship with
Speaker 1: Kali from over the years, all the way up through
Speaker 1: Congratulations you played yourself and all all of those things. Man,
Speaker 1: that's cut shops for goddamn. Sure, bro, I'll do it
Speaker 1: because I'm just glad I missed my shoes. I've been
Speaker 1: dodging bulls. I gotta take these motherfucker's off whites. Four
Speaker 1: dunk loths on white. Let me see the back. I'm special,
Speaker 1: They're special. Yeah, I want to suck them up. You
Speaker 1: can get more of those stranding on the island. Five albums,
Speaker 1: You're Taken with You, sho Greatest Hits, Bob Marley, Legend,
Speaker 1: Stevie Wonder Songs in the Key of Life. Oh I
Speaker 1: got a cheat coat. Prince put out this project once
Speaker 1: or I don't even know if Prince did it. Maybe
Speaker 1: the label did it when he was beating with him
Speaker 1: or whatever. It was called hits and B sides. That
Speaker 1: ship had like forty joints on them, bringing that ship. Yeah,
Speaker 1: this whole thing, bringing that and then I don't even know.
Speaker 1: It'd be tough. Don't you listen to too much music?
Speaker 1: Catalog in his head is too big. But I'm saying
Speaker 1: here because I'm trying to figure out, like stranded strands
Speaker 1: the last you got four albums, no hip hop in
Speaker 1: there yet. Yeah, I didn't put no rapping there because
Speaker 1: if I'm stranded, you don't want to hear that ship.
Speaker 1: I want to hear that ship right now. Man, we're
Speaker 1: just trying to make it through. They don't stress me out,
Speaker 1: man with all that ship. But you might come to
Speaker 1: where you gotta you gotta survive, go through survival mode. No.
Speaker 1: I let Stevie sing, okay, all right, taking the church.
Speaker 1: Let Prince do his thing now. But I was thinking
Speaker 1: about I was thinking about what I bring. Uh, I
Speaker 1: might I might bring Biggie Life after Death because musically
Speaker 1: and the raps and the amount of hits on the projects,
Speaker 1: would you know what I mean? Because because if you noticed,
Speaker 1: I started thinking about, like I can't just have like
Speaker 1: little tense song albums and I'm stuff. I needed things
Speaker 1: that I need a little bit more larger swath of material.
Speaker 1: You know, favorite restaurant a dish in NYC oh restaurant
Speaker 1: or dish. There's too many, bro, I'll be playing myself years.
Speaker 1: You ain't got a favorite spot you go to? Nope.
Speaker 1: I don't like people knowing where I'm gonna be at
Speaker 1: home at that. I don't like being at the same
Speaker 1: place all the time. And you know, it's probably some
Speaker 1: amazing people to every type of food, type of food,
Speaker 1: favorite type of food. I probably top two is probably
Speaker 1: Japanese and Mexican. Yeah, not at that five dinner guess
Speaker 1: dead or alive. I mean, it's probably the same people
Speaker 1: I'm bringing the albums from. Okay, you know Steve Yeah
Speaker 1: and Prince Yeah and you cooling. We're gonna be on
Speaker 1: the piano singing songs. Br G. Cracking jokes. He's funny.
Speaker 1: What's press doing making pancakes? Trying to go out? If
Speaker 1: you could have one that's on our show, who would
Speaker 1: it be? But but on your show? On this show?
Speaker 1: But before you answer, you have to help us get
Speaker 1: your answer on the show. You know everybody too, you
Speaker 1: know everybody? Oh my god, Well, I want to first say,
Speaker 1: what's your budget? Whatever you need because if y'all got
Speaker 1: me working, y'all must have carved out a check. You know,
Speaker 1: we get yourself if you get it, and you know everybody,
Speaker 1: I would like to see y'all get and I gotta
Speaker 1: help you do it. Just a text. It ain't just attenative, bro,
Speaker 1: you know what it is. He's gonna have to make
Speaker 1: a call. He's giving us someone big jack. He's thinking
Speaker 1: right now because see this is this is why this
Speaker 1: is hard. Let me tell you why this is hard.
Speaker 1: I can't get him for y'all. Just say, yo, I
Speaker 1: know something. Jay Z has never even come on my show.
Speaker 1: That's crazy. I didn't know that. I didn't know that. Listen,
Speaker 1: consider him a friend. You can call him absolutely, he
Speaker 1: ain't coming. And you're a man in your word too.
Speaker 1: I'm looking forward to Yeah, trying to figure it out.
Speaker 1: Like if you say it, I guarantee it's gonna you
Speaker 1: are a man of your word. Yeah, try. I don't
Speaker 1: know if that's all we could ask, that's all we ask.
Speaker 1: If Oka said a whole bunch of names today. Huh, Kanye,
Speaker 1: I can try. I think me and him ain't really
Speaker 1: in a good space right now. We're kind of not
Speaker 1: really good now. We're not bad, but we're not good.
Speaker 1: I have opinions that you know what I'm saying. I'm
Speaker 1: not gonna just I probably agree with your opinions, so
Speaker 1: I feel you. Okay, it's two people, all right, Mad
Speaker 1: and Red Man. I don't do that for you can
Speaker 1: get him at the same time. We're gonna smoke out
Speaker 1: and have a crazy I can make that call because
Speaker 1: they're doing a read. They're probably doing a real high too.
Speaker 1: We ain't have a part of it though. I don't
Speaker 1: think though, are they. But we need to be the
Speaker 1: new method. We can do it. I like it. We
Speaker 1: can do that, Sack and Pedro. You know what, it
Speaker 1: would be great. You know what the wind is for
Speaker 1: y'all because you know meth in the gym and so
Speaker 1: it's Red Man. Ain't they might be better athletes than
Speaker 1: y'all too right now, Absolutely not at that. But I
Speaker 1: ain't that far away. No no, no, no, no, that's
Speaker 1: not happening. That's not happening. Might be stronger than me.
Speaker 1: Because living ways. But so I think because you got
Speaker 1: that energy right there, I think that is a great
Speaker 1: spinoff the showtime where met because they all smoked, they
Speaker 1: all got their little y'all want a little health smoking healthy. Yes,
Speaker 1: you know what I'm saying. So let's put it to
Speaker 1: the text. You want to eap it? No, he said, no,
Speaker 1: good that it is that. We appreciate that absolutely, watch promote. Yeah,
Speaker 1: have us all come on the show and talk ship.
Speaker 1: There was no reach out to him right and math,
Speaker 1: we need y'all you say right now, let me see
Speaker 1: if what this this is all the smoke spake ship
Speaker 1: coming in for landing free Bro coming through Bro, what's
Speaker 1: bro smurch sweatsuits? Especially twenty certificate of authenticity. There's only
Speaker 1: four and I do that. You know what I'm saying.
Speaker 1: You got the white one, the green one. You got
Speaker 1: the white. That's all that's hard. Don't smoke with that.
Speaker 1: You if you ask, you got to give me trouble.
Speaker 1: Gonna get dirty right away. You smoke, You're gonna waste
Speaker 1: the ashes on it. Yeah, this is fire though. Man man,
Speaker 1: congrats all man for just being cool. Dudes appreciate and
Speaker 1: you have a success after another chapter in life. That's
Speaker 1: the goal, right, People don't get that opportunity like that's
Speaker 1: a big y'all realize that's a big deal, right, appreciate that. Man,
Speaker 1: he didn't pick up me, didn't pick up my call. Man,
Speaker 1: you know we we know you want to texting right now.
Speaker 1: We trust you. But man, thank you for your time.
Speaker 1: I'm not gonna get it again because I lost my
Speaker 1: eye cloud. No, you lost everything. Yeah, but I didn't
Speaker 1: even call god hacks. My Instagram came back though, Bro,
Speaker 1: my Instagram came back. It was funked up at how
Speaker 1: I had to save just something. They pulled some bullshit.
Speaker 1: They don't want me. But anyway, man, that's nah. We
Speaker 1: appreciate you forgot his PASSWORDA we were we we're smoking
Speaker 1: too much weed, don't know its trying to call to
Speaker 1: and it was like, sir, we went way deeper than
Speaker 1: that out forever. Don't tell you your phone, tell you
Speaker 1: some ship like that. Log you out for suppress one
Speaker 1: more number. I dare you ask well, try to get
Speaker 1: us wrong? If anything, that would be my son playing
Speaker 1: my funk. But man, we already got you. We appreciate
Speaker 1: your time. Man, We appreciate what you do. In the space.
Speaker 1: Like I said, I've been a fan of you since
Speaker 1: I was a teenager. I appreciate you continue to press
Speaker 1: your message, be productive on the platform and showing people
Speaker 1: the way. Man. We appreciate you. B Yeah, you know listening.
Speaker 1: I gotta be honest. I might do another part I
Speaker 1: don't do. I've never been you know, get yourself out there.
Speaker 1: I was like this, get yourself out there. There ain't
Speaker 1: too many like ours though, So don't expect this ship
Speaker 1: when you go somewhere else. But what people need to hear?
Speaker 1: That for real. But you got to say, especially about
Speaker 1: what's going on, Bro, because a lot of the messages
Speaker 1: that that that's coming out are skilled and a lot
Speaker 1: of people that's given the messages aren't the people that
Speaker 1: should be giving the messages. So people not listening. But
Speaker 1: you people would listening for me, Bro, I would love
Speaker 1: for you to continue to be that Guy's important to
Speaker 1: stand up and speak us and to give those messages
Speaker 1: because you give them not only the right way, but
Speaker 1: to educate a way. And you say what people need
Speaker 1: to hear, not what they want to hear. And that's
Speaker 1: what we do. You know what I mean, it's it's
Speaker 1: it's it's needed, so man again, we thank you. You
Speaker 1: can catch this Showtime Basketball YouTube and the I Heart
Speaker 1: platform Black Effects. We'll see you all next week. Peace.
Speaker 1: This is all a smoke, A production of The Black
Speaker 1: Effect and Our Heart Radio in partnership with Showtime