WEBVTT - Suneera Madhani: Why Most Founders Fail—7 Things You Must Do to Succeed

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<v Speaker 1>Hey everyone, it's Jay Sheddy and I'm thrilled to announce

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<v Speaker 1>my podcast tour. For the first time ever, you can

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<v Speaker 1>could be a celebrity, top wellness expert, or a CEO

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<v Speaker 1>or business leader. We'll dive into experiences designed to experience growth,

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<v Speaker 2>I think it starts with don't just do know where

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<v Speaker 2>you want to go. So if you know where you

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<v Speaker 2>want to go, and this can be for your company,

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<v Speaker 2>this can be for your personal goals. This can be

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<v Speaker 2>for a hobby or an athletic goal you have, whatever

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<v Speaker 2>it is, you have to define what that ends goal

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<v Speaker 2>looks like so that you can work backwards. And I'm

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<v Speaker 2>a huge believer in the rule of three for everything.

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<v Speaker 2>I can't remember more than three things, Like everything is

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<v Speaker 2>about threes. For me, it's not just about getting everything done,

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<v Speaker 2>it's what are the three most important things that I'm

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<v Speaker 2>going to get done that are going to be towards

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<v Speaker 2>the goals that are going to get me there.

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<v Speaker 3>The number one health and Wellness podcast.

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<v Speaker 1>Jay Sheety Jay Sheddy See One Only j Shetty. Hey, everyone,

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<v Speaker 1>welcome back to On Purpose, the place you come to listen,

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<v Speaker 1>learn and grow. You know that on Purpose is the

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<v Speaker 1>home of deep, profound, powerful conversations with humans who've lived

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<v Speaker 1>extraordinary lives, achieved phenomenal things, but at the heart of it,

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<v Speaker 1>have a deep purpose. They also have the ability to

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<v Speaker 1>open their hearts, open their minds to share the true

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<v Speaker 1>failures the lessons that they've had on their journey. Today's

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<v Speaker 1>guest is someone that I'm so excited to introduce to you.

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<v Speaker 1>She's had truly a breathtaking journey and it's one that's

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<v Speaker 1>going to inspire you and help you learn how you

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<v Speaker 1>too can build an amazing business, understand what it feels

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<v Speaker 1>like to manage and balance family life through it all,

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<v Speaker 1>and at the same time go and pursue more even

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<v Speaker 1>after success. I'm speaking about the one and only Sonira Madani,

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<v Speaker 1>a true trailblazer in business world. Snira is the CEO

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<v Speaker 1>and co founder of fintech startup worth Ai Sonira previously

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<v Speaker 1>founded Stax Payments, where she took an idea and built

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<v Speaker 1>it first into the private startup with one hundred and

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<v Speaker 1>forty million dollars in recurring revenue, and then into a

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<v Speaker 1>business valued at over a billion dollars. Scenira is also

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<v Speaker 1>the founder of the CEO School podcast and the founder

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<v Speaker 1>of the CEO School Company. If you haven't subscribed, make

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<v Speaker 1>sure you do, because both of them empower women to

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<v Speaker 1>scale their businesses and change the landscape of the traditional

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<v Speaker 1>business world. Snira is the daughter of Kistani immigrants and

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<v Speaker 1>the first person in our family to attend college as well.

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<v Speaker 1>Please welcome to the show, Snira Madani Sanira. It is

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<v Speaker 1>such a joy to have you here. Your journey is

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<v Speaker 1>truly remarkable, and I'm so glad that we get to

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<v Speaker 1>share it here with the on Purpose community.

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<v Speaker 3>Jay, thank you so much for having me. I'm so

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<v Speaker 3>grateful to be here.

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<v Speaker 2>I'm so excited to just carry this amazing conversation that

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<v Speaker 2>we've already been having.

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<v Speaker 3>We're like, turn the cameras on. It's time.

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<v Speaker 1>I know I felt like, I was like, we're probably

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<v Speaker 1>gonna have to put some of that in, but I

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<v Speaker 1>want to start with this and it's probably nothing through

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<v Speaker 1>when I said, we were just about to talk about

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<v Speaker 1>but you are a self proclaimed highly caffeinated time hacker,

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<v Speaker 1>and I was like, my team and everyone's like, we

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<v Speaker 1>want to be that. Tell us what that means.

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<v Speaker 2>Oh, I've gotten so much more calm in the last

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<v Speaker 2>several years, but I'm definitely highly caffeinated, that's for sure.

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<v Speaker 2>I think productivity is something I've naturally just had to

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<v Speaker 2>get better at as a CEO and especially as a

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<v Speaker 2>working mother. I have an eight year old daughter and

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<v Speaker 2>a five year old daughter. I've been building companies since

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<v Speaker 2>I was twenty five years old and had kids along

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<v Speaker 2>the way, and so honestly, time is our most precious commodity,

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<v Speaker 2>and especially when you're a busy mom running business, you

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<v Speaker 2>have to be really mindful of that.

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<v Speaker 3>And so I feel like I've found.

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<v Speaker 2>Every which way to time hack, and I do think

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<v Speaker 2>that I've I'm a productivity expert for sure.

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<v Speaker 1>Okay, so we're going to need all of those toos

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<v Speaker 1>today for sure. I think there's a lot of our

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<v Speaker 1>audience that really wants to know how to use their

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<v Speaker 1>time more wisely, understand how to be more productive and effective.

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<v Speaker 1>But I want to start off, but actually, let's just

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<v Speaker 1>dive into that. Let's talk about that, like, what did

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<v Speaker 1>you used to believe time management was, and now, having

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<v Speaker 1>been so effective for this many years, what have you

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<v Speaker 1>now come to the conclusion that what time management actually is.

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<v Speaker 2>Freedom of dollar is what we all start to chase, right,

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<v Speaker 2>And there's nothing wrong with that. There's absolutely nothing wrong

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<v Speaker 2>with wanting financial success for yourself or your family. And

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<v Speaker 2>so freedom of dollar is something that when I started

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<v Speaker 2>my journey, that was one component of building the business,

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<v Speaker 2>but really it became about freedom of time. Even if

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<v Speaker 2>you have that level of success with freedom of dollar,

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<v Speaker 2>we still all have the same amount of time. And

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<v Speaker 2>so it really is about that freedom of time and

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<v Speaker 2>being able to enjoy the journey along the way.

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<v Speaker 3>I want to be able to do.

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<v Speaker 2>What I call thee thousand dollars tasks, not the ten

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<v Speaker 2>dollars task. And for me, a thousand dollars task is

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<v Speaker 2>when I get home, I want to cope with my family.

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<v Speaker 2>Can I outsource that? Absolutely, But that to me is

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<v Speaker 2>not a thousand dollars task. That's a ten that's a

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<v Speaker 2>ten dollars task for some others, but for me, spending

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<v Speaker 2>time with my family is like the number one most

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<v Speaker 2>important place where I'm trying to keep my time freedom.

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<v Speaker 2>It's really really important that I think about tasks in

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<v Speaker 2>that way. It's something I really encourage. I mentor so

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<v Speaker 2>many women in business, and we have a lot of responsibility,

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<v Speaker 2>Like there is this extra layer of responsibility I'm not saying.

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<v Speaker 2>I mean, I have such an incredible partner, such an

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<v Speaker 2>incredible husband, and we coparent, we do all the things.

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<v Speaker 2>But as a working mom, there's just that extra layer

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<v Speaker 2>of a million things that have to get done. As

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<v Speaker 2>a CEO, everyone wants a piece of your time. How

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<v Speaker 2>you spend your time is it's everything, and so really

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<v Speaker 2>thinking about what are your one thousand dollars task and

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<v Speaker 2>just focusing on those and everything else finding a way

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<v Speaker 2>to either delegate it or delete it.

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<v Speaker 3>Do you even like actually have to do it. I

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<v Speaker 3>have this process of like do delegate delete So every

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<v Speaker 3>couple of weeks, I'll do a time audit.

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<v Speaker 2>Yeah, I do a time audit because your seasons are changing,

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<v Speaker 2>like what you're doing right now, travels, insane, whatever else it.

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<v Speaker 3>Does do a time audits.

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<v Speaker 2>We do a time audit and I take a look

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<v Speaker 2>at how am I actually spending my time?

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<v Speaker 1>Is it?

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<v Speaker 2>And I'm intentional about my time? How do I want

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<v Speaker 2>to spend my time? And so if I see, you know,

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<v Speaker 2>certain habits and certain things and I'm like, okay, no,

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<v Speaker 2>this has to come off our plate. This can be

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<v Speaker 2>delegated off am I spending too much time in one area?

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<v Speaker 2>This can apply to anyone at any point. Is to

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<v Speaker 2>do a time audit and to take control back of it.

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<v Speaker 2>And it's also important, I think when you.

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<v Speaker 3>Ask the question of like how do I view time now?

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<v Speaker 2>I used to have this mantra that I used to

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<v Speaker 2>say every day because things are so crazy, busy and

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<v Speaker 2>running two companies, the podcast, the kids, all the stuff.

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<v Speaker 2>Every morning I'd wake up Jay and I'd say, I

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<v Speaker 2>have all the time in the world.

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<v Speaker 3>I have all the time in the world. I have

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<v Speaker 3>all the time in the world.

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<v Speaker 2>But I didn't and I didn't believe it inside because

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<v Speaker 2>I didn't have all the time in the world. And

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<v Speaker 2>now a lot has shifted where I actually do believe

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<v Speaker 2>I have all the time in the world. And that

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<v Speaker 2>just comes with presence that just means that wherever I'm

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<v Speaker 2>going to be, And I learned how to be really

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<v Speaker 2>present in everything that I was in, I was in

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<v Speaker 2>with such intention.

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<v Speaker 3>That I did have all the time in the world.

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<v Speaker 2>I think that those are some ways that have really

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<v Speaker 2>shifted my perspective about time. But I do think it's

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<v Speaker 2>the most important commodity that we have. It's the biggest

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<v Speaker 2>gift that you can give yourself to everyone around you.

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<v Speaker 2>And I think the world is changing so fast. We're

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<v Speaker 2>such an on demand everything.

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<v Speaker 3>Everything is so speedy, everything coming at us.

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<v Speaker 2>From social media to life to work. Everyone's life.

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<v Speaker 3>It's not a CEO's life that's busy.

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<v Speaker 2>Every single person that's probably listening feels exactly that feeling.

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<v Speaker 2>It's so busy, but is it Is it busy or

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<v Speaker 2>is it full?

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<v Speaker 1>Right?

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<v Speaker 3>And that's the shift.

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<v Speaker 2>I was busy before, and I learned how to make

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<v Speaker 2>my life going from busy to intentionally full with purpose.

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<v Speaker 1>When you're coming up with criteria for do delegate delete,

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<v Speaker 1>how do you decide? Because I find that often, especially

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<v Speaker 1>in the beginning, and I'm sure it's the same for you,

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<v Speaker 1>and we'll get to that in a second. But there's

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<v Speaker 1>a feeling like I have to do everything, and I

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<v Speaker 1>probably have to because I can't afford to delegate. You

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<v Speaker 1>may not have a team in the beginning, so when

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<v Speaker 1>you start growing or when you start building, how do

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<v Speaker 1>you find the ability to decide, Okay, this is what

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<v Speaker 1>I'm still going to do, this is what I delegate,

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<v Speaker 1>and this is what I delete. Because often founders and

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<v Speaker 1>start up owners or anyone will say to me, I

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<v Speaker 1>think everything's important. Yeah, how do I decide what's important

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<v Speaker 1>to do with my time?

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<v Speaker 2>It's one understanding where you want to go. So I

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<v Speaker 2>think it starts with don't just do know where you

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<v Speaker 2>want to go. So if you know where you want

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<v Speaker 2>to go, and this can be for your company, this

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<v Speaker 2>can be for your personal goals. This can be for

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<v Speaker 2>a hobby or an athletic goal you have, whatever it is,

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<v Speaker 2>you have to define what that end goal looks like

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<v Speaker 2>so that you can work backwards. And I think that

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<v Speaker 2>is an important part of even in business, especially as startups.

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<v Speaker 2>You want to do all the things, but you just can't.

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<v Speaker 2>So it's really deciding what are the three things.

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<v Speaker 3>And I'm a huge.

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<v Speaker 2>Believer in this, in the rule of three for everything.

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<v Speaker 2>I can't remember more than three things like everything is

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<v Speaker 2>about threes for me, and so it's three goals for

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<v Speaker 2>let's say it's for the quarter, for the year, how

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<v Speaker 2>do we work backwards that that's the goal?

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<v Speaker 3>And then everything else is a delete, it's a no.

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<v Speaker 2>And every day I look and I plan my needle

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<v Speaker 2>movers is like in business is you know, a very

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<v Speaker 2>common term, but it's not just about getting everything done.

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<v Speaker 2>It's what are the three most important things that I'm

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<v Speaker 2>going to get done that are going to be towards

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<v Speaker 2>the goals that are going to get me there. And

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<v Speaker 2>so you have to start getting really comfortable with saying no.

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<v Speaker 2>You have to start getting comfortable with you not being

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<v Speaker 2>the one to do it.

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<v Speaker 3>And even if you don't have a team, even if

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<v Speaker 3>you don't have the resources, it starts with you.

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<v Speaker 2>Right, you are the core nucleus of your company, of

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<v Speaker 2>your life, of the things that DNA then breeds into

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<v Speaker 2>the next your first hire that you're going to do

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<v Speaker 2>and the next hire that you're going to do. And

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<v Speaker 2>the job of a CEO is helping everyone prioritize, like

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<v Speaker 2>that's my job every day.

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<v Speaker 3>My job is not to do the rowing.

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<v Speaker 2>So I think about you know, in rowing club or

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<v Speaker 2>like the coxin this at the front of the boat,

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<v Speaker 2>his or her job is not actually to row, it's

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<v Speaker 2>to give direction, to cheer everyone on, to make sure

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<v Speaker 2>that we're going in the right direction. He or she's

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<v Speaker 2>not actually the one rowing, and so your job is

0:10:54.679 --> 0:10:57.760
<v Speaker 2>just to keep everyone rowing in the same direction and prioritizing.

0:10:57.760 --> 0:11:00.719
<v Speaker 2>And that's probably the hardest job as well, is what

0:11:00.880 --> 0:11:03.040
<v Speaker 2>is prior toy what you asked. But if you don't

0:11:03.080 --> 0:11:05.280
<v Speaker 2>know it, and if you're not in line with it,

0:11:05.480 --> 0:11:07.040
<v Speaker 2>then your team's not going to be in line with it,

0:11:07.080 --> 0:11:08.679
<v Speaker 2>your life is not going to be in line with it.

0:11:09.280 --> 0:11:12.040
<v Speaker 2>And this is something that I've realized that falls into

0:11:12.200 --> 0:11:16.080
<v Speaker 2>like the CEO part and the life part, always both

0:11:16.160 --> 0:11:16.760
<v Speaker 2>it's the same.

0:11:17.040 --> 0:11:19.040
<v Speaker 1>The thing that really hit me because I've been thinking

0:11:19.080 --> 0:11:22.640
<v Speaker 1>a lot about this is the needle moving part. Because

0:11:22.679 --> 0:11:25.360
<v Speaker 1>often what we think of delegation or roles as we

0:11:25.400 --> 0:11:27.040
<v Speaker 1>also think, oh, someone with else will take care of

0:11:27.120 --> 0:11:29.160
<v Speaker 1>all the little stuff out of the big stuff, and

0:11:29.160 --> 0:11:32.920
<v Speaker 1>actually you're then deprioritizing that person because you also want

0:11:32.960 --> 0:11:35.200
<v Speaker 1>them to be doing needle moving things and you may

0:11:35.240 --> 0:11:38.680
<v Speaker 1>be doing bigger, larger, more long term needle moving things,

0:11:38.679 --> 0:11:40.160
<v Speaker 1>but you don't want to be like, I'm going to

0:11:40.240 --> 0:11:42.240
<v Speaker 1>hand off all the little things to someone else to

0:11:42.280 --> 0:11:45.520
<v Speaker 1>deal with, because those little things may actually become a

0:11:45.520 --> 0:11:48.240
<v Speaker 1>distraction to you and that individual. So anyway, I want

0:11:48.240 --> 0:11:50.480
<v Speaker 1>to go back to when you start thinking about building

0:11:50.480 --> 0:11:56.720
<v Speaker 1>this billion dollar empire, and did you know the day

0:11:56.760 --> 0:11:59.160
<v Speaker 1>you started stacks that you wanted it to be a

0:11:59.200 --> 0:12:00.000
<v Speaker 1>billion dollar business.

0:12:00.400 --> 0:12:02.720
<v Speaker 2>I didn't know I could go build a million dollar business,

0:12:02.760 --> 0:12:04.000
<v Speaker 2>let alone a billion dollar one.

0:12:04.040 --> 0:12:05.200
<v Speaker 1>I love hearing that that's great.

0:12:05.280 --> 0:12:06.400
<v Speaker 3>I had no idea.

0:12:06.600 --> 0:12:10.040
<v Speaker 2>I was twenty six years old, no money in my

0:12:10.080 --> 0:12:13.920
<v Speaker 2>bank account. I was working for a financial services company.

0:12:13.960 --> 0:12:15.920
<v Speaker 3>I was the first person in my family to graduate college.

0:12:15.920 --> 0:12:20.280
<v Speaker 2>I grew up in the most incredible, incredible household. I

0:12:20.320 --> 0:12:22.200
<v Speaker 2>was getting my MBA without even knowing it. So my

0:12:22.280 --> 0:12:26.520
<v Speaker 2>parents were immigrants. They came from Karachi, Pakistan. I was

0:12:26.520 --> 0:12:28.679
<v Speaker 2>born in Chicago, so I was first generation here.

0:12:28.760 --> 0:12:29.760
<v Speaker 3>We moved to Texas.

0:12:29.960 --> 0:12:32.560
<v Speaker 2>I went to ten different schools in twelve years, which

0:12:32.600 --> 0:12:35.680
<v Speaker 2>is an insane part of my story, but it was

0:12:35.679 --> 0:12:38.320
<v Speaker 2>the pursuit of the American dream, and for my parents,

0:12:38.360 --> 0:12:42.120
<v Speaker 2>it was about allowing us an opportunity to be anything

0:12:42.160 --> 0:12:44.400
<v Speaker 2>we wanted to be, to get an education that is

0:12:44.440 --> 0:12:48.240
<v Speaker 2>one hundred percent every Indian, you know, Pakistani culture, Like

0:12:48.360 --> 0:12:51.560
<v Speaker 2>education is so important. So I was a really great student.

0:12:51.600 --> 0:12:55.040
<v Speaker 2>I'm the firstborn, eldest daughter, all the things. And I

0:12:55.080 --> 0:12:57.720
<v Speaker 2>loved my childhood like I loved you know. See, my

0:12:57.760 --> 0:13:02.040
<v Speaker 2>parents work really hard. Everything was perfect, but we had

0:13:02.120 --> 0:13:05.880
<v Speaker 2>the best family values. Like I was surrounded by so

0:13:06.040 --> 0:13:10.120
<v Speaker 2>much confidence around me. My dad would wake me and

0:13:10.120 --> 0:13:12.760
<v Speaker 2>my brother up every morning, and he was this like

0:13:12.960 --> 0:13:15.880
<v Speaker 2>loud energy, like four in the morning wake up kind

0:13:15.880 --> 0:13:19.280
<v Speaker 2>of guy. Every morning he'd wake us up and he'd say, Sonny,

0:13:19.320 --> 0:13:22.760
<v Speaker 2>that's my nickname. He'd say, you have it, Like that

0:13:22.960 --> 0:13:25.480
<v Speaker 2>is what I grew up around every single day, somebody

0:13:25.480 --> 0:13:27.680
<v Speaker 2>telling you that you have it, and it was the

0:13:27.679 --> 0:13:31.600
<v Speaker 2>most annoying thing. They're just our biggest champions, my brothers

0:13:31.600 --> 0:13:34.760
<v Speaker 2>and nice biggest champions, and so you carry that level

0:13:34.760 --> 0:13:37.920
<v Speaker 2>of like responsibility, you want to succeed, you want to

0:13:37.960 --> 0:13:41.480
<v Speaker 2>do well. And growing up in also a Muslim household,

0:13:41.760 --> 0:13:44.840
<v Speaker 2>like I didn't feel at all like my my gender,

0:13:44.960 --> 0:13:46.920
<v Speaker 2>Like I was just the eldest kid, and so that

0:13:46.960 --> 0:13:49.000
<v Speaker 2>meant that I got I got to do everything first.

0:13:49.040 --> 0:13:52.720
<v Speaker 2>Like I never felt my gender until I went into

0:13:52.720 --> 0:13:56.640
<v Speaker 2>the workforce wow, not even in college. In college, like

0:13:56.880 --> 0:13:58.800
<v Speaker 2>you know, I went to I went to University of Florida.

0:13:58.840 --> 0:14:01.720
<v Speaker 2>We had like three champions in my four years of college.

0:14:01.760 --> 0:14:05.040
<v Speaker 3>I studied abroad, I did all of these amazing cool things.

0:14:05.440 --> 0:14:07.640
<v Speaker 2>And then I get into the workforce and I saw

0:14:07.679 --> 0:14:10.920
<v Speaker 2>that there were no women in any of the companies

0:14:10.920 --> 0:14:13.080
<v Speaker 2>that I worked for. I worked for three different companies,

0:14:13.440 --> 0:14:16.200
<v Speaker 2>and the only women that I saw working in the

0:14:16.280 --> 0:14:20.120
<v Speaker 2>organizations were in either customer support or in admin roles.

0:14:20.240 --> 0:14:21.480
<v Speaker 3>There was nobody in technology.

0:14:21.520 --> 0:14:25.640
<v Speaker 2>There was nobody in anything else besides supporting roles. And

0:14:25.680 --> 0:14:28.000
<v Speaker 2>that was the first time that I was like, I'm different.

0:14:28.760 --> 0:14:31.480
<v Speaker 2>For the first time, I noticed my difference, and I

0:14:31.520 --> 0:14:35.120
<v Speaker 2>think it was that confidence. I never had that negative

0:14:35.160 --> 0:14:38.240
<v Speaker 2>self talk, and the self talk actually started to get

0:14:38.280 --> 0:14:41.520
<v Speaker 2>created at that point in my early twenties, but I

0:14:41.560 --> 0:14:44.000
<v Speaker 2>never had that going into it, and so I feel

0:14:44.040 --> 0:14:46.160
<v Speaker 2>super grateful, And I think that's how I try to

0:14:46.200 --> 0:14:49.360
<v Speaker 2>parent as well, is you can't overlove a kid like

0:14:49.400 --> 0:14:52.320
<v Speaker 2>That's where the confidence comes from, especially for young girls

0:14:52.600 --> 0:14:55.560
<v Speaker 2>because in a world like today, no one is telling them,

0:14:55.760 --> 0:14:58.360
<v Speaker 2>and then their negative self talk because of how the

0:14:58.360 --> 0:15:02.840
<v Speaker 2>world looks, because of the inequities that are plainly there.

0:15:04.000 --> 0:15:06.720
<v Speaker 2>We start to form those conversations in our own head.

0:15:07.360 --> 0:15:11.200
<v Speaker 2>And so I'm so grateful that I had super cheerleaders

0:15:11.200 --> 0:15:13.280
<v Speaker 2>and I didn't even know that I was rolling my

0:15:13.360 --> 0:15:15.960
<v Speaker 2>eyes at that really carried me through where I was like, no,

0:15:16.360 --> 0:15:18.360
<v Speaker 2>I am different and I do have it and I

0:15:18.400 --> 0:15:21.320
<v Speaker 2>can see things differently. So I was that bad employee.

0:15:21.640 --> 0:15:25.280
<v Speaker 2>I would challenge the status quo. And then I had

0:15:25.320 --> 0:15:28.560
<v Speaker 2>this really amazing idea to go start a subscription based

0:15:28.680 --> 0:15:31.520
<v Speaker 2>processing system. And I took it back to my mail

0:15:31.560 --> 0:15:35.240
<v Speaker 2>bosses and I was pretty much laughed out of the room,

0:15:35.520 --> 0:15:38.880
<v Speaker 2>like it was, you know, a little girl, great ideas,

0:15:39.640 --> 0:15:42.200
<v Speaker 2>but this is not going to work. And so I

0:15:42.280 --> 0:15:45.600
<v Speaker 2>came back home and I flew back from Houston to

0:15:45.880 --> 0:15:48.240
<v Speaker 2>with family dinners. That was always something we always were

0:15:48.280 --> 0:15:51.280
<v Speaker 2>around food and family. And my dad looks to me,

0:15:51.360 --> 0:15:53.920
<v Speaker 2>and you know, I was so disappointed in how the

0:15:53.960 --> 0:15:56.880
<v Speaker 2>conversation went, and he said, Sonny, he goes, why don't

0:15:56.920 --> 0:15:58.240
<v Speaker 2>you just go start the company?

0:15:58.480 --> 0:16:01.360
<v Speaker 3>And I said, Dad, where do I go find visa?

0:16:01.640 --> 0:16:02.840
<v Speaker 3>How twenty five?

0:16:02.960 --> 0:16:03.000
<v Speaker 4>Like?

0:16:03.040 --> 0:16:05.000
<v Speaker 3>Where do I go build a fintech? I don't have

0:16:05.120 --> 0:16:06.960
<v Speaker 3>I don't know And he said, you'll figure it.

0:16:07.000 --> 0:16:09.440
<v Speaker 2>Out, and so that's exactly what I did, and I

0:16:09.520 --> 0:16:12.480
<v Speaker 2>moved back into my parents' house and he was like,

0:16:12.480 --> 0:16:13.680
<v Speaker 2>and if you don't in six.

0:16:13.520 --> 0:16:14.480
<v Speaker 3>Months, you'll get your MBA.

0:16:14.880 --> 0:16:15.080
<v Speaker 1>Right.

0:16:16.520 --> 0:16:18.480
<v Speaker 3>That was it. That was It was as easy as that.

0:16:19.000 --> 0:16:21.080
<v Speaker 1>Amazing. I want to unpack so many things, so now

0:16:21.120 --> 0:16:24.280
<v Speaker 1>you've given me enough stuff to just grapple with. I

0:16:24.320 --> 0:16:27.600
<v Speaker 1>loved what you said about the idea that you can't

0:16:27.800 --> 0:16:31.360
<v Speaker 1>overlove someone like That's beautiful to hear. And I always

0:16:31.360 --> 0:16:34.160
<v Speaker 1>feel that my mom's love was like that for me.

0:16:34.440 --> 0:16:37.520
<v Speaker 1>I always grew up believing I was lovable. My mom's

0:16:37.560 --> 0:16:40.840
<v Speaker 1>love shielded me from so much of the other pain

0:16:40.920 --> 0:16:43.840
<v Speaker 1>and stress and everything else I saw happening around me.

0:16:44.840 --> 0:16:46.840
<v Speaker 1>And a lot of what you just said about women

0:16:46.880 --> 0:16:50.480
<v Speaker 1>I see to be so true today because I've seen

0:16:50.520 --> 0:16:53.080
<v Speaker 1>research and studies that show that if a man sees

0:16:53.200 --> 0:16:56.920
<v Speaker 1>a job specification and can do less than half of it,

0:16:57.320 --> 0:17:00.280
<v Speaker 1>he'll still apply. And if a woman sees some and

0:17:00.280 --> 0:17:02.400
<v Speaker 1>even if she can do eighty percent of it, she

0:17:02.440 --> 0:17:05.480
<v Speaker 1>won't apply because she can't do the twenty percent remaining.

0:17:06.080 --> 0:17:08.960
<v Speaker 1>And so even when I talk to my male friends

0:17:08.960 --> 0:17:11.080
<v Speaker 1>today and I know a lot of their wives and

0:17:11.119 --> 0:17:14.240
<v Speaker 1>partners and girlfriends and whatever else it may be. They

0:17:14.359 --> 0:17:17.159
<v Speaker 1>all find that so many women are scared to go

0:17:17.160 --> 0:17:19.080
<v Speaker 1>out there and start a company. They're scared to take

0:17:19.119 --> 0:17:21.640
<v Speaker 1>that risk. They're fearful that they can't, or they're waiting

0:17:21.800 --> 0:17:24.560
<v Speaker 1>till they have everything, like all their ducks in a row,

0:17:24.640 --> 0:17:28.239
<v Speaker 1>before they give themselves an opportunity. How did early on

0:17:28.280 --> 0:17:32.560
<v Speaker 1>in your life your dad saying this repetitive statement to you,

0:17:32.760 --> 0:17:35.720
<v Speaker 1>How did that not become a pressure and how did

0:17:35.760 --> 0:17:39.440
<v Speaker 1>it feel empowering? Because I feel that sometimes if you're

0:17:39.440 --> 0:17:42.199
<v Speaker 1>told you've got it, you can do this, a lot

0:17:42.280 --> 0:17:44.040
<v Speaker 1>of people see that as pressure and then they feel

0:17:44.080 --> 0:17:46.560
<v Speaker 1>they can't live up to it. What was different about

0:17:46.600 --> 0:17:48.720
<v Speaker 1>the parenting aspect of that, because I think a lot

0:17:48.760 --> 0:17:50.879
<v Speaker 1>of parents listening may take a lot from what your

0:17:50.920 --> 0:17:51.320
<v Speaker 1>dad did.

0:17:51.359 --> 0:17:51.560
<v Speaker 3>Right.

0:17:51.800 --> 0:17:53.840
<v Speaker 2>I was always brought in on all the conversations. I

0:17:53.880 --> 0:17:57.119
<v Speaker 2>think something that my parents did. We had struggles, and

0:17:57.160 --> 0:17:59.159
<v Speaker 2>we had challenges, and we had to move and we

0:17:59.200 --> 0:18:02.159
<v Speaker 2>had to various business, but we were always at the

0:18:02.200 --> 0:18:05.639
<v Speaker 2>dinner table having the hard conversations. You know, if there

0:18:05.680 --> 0:18:07.879
<v Speaker 2>were hard things that were you know, taking place about

0:18:07.960 --> 0:18:11.920
<v Speaker 2>money or about business or about family, we were solving

0:18:11.960 --> 0:18:16.080
<v Speaker 2>problems together so my parents would always ask our perspective.

0:18:16.560 --> 0:18:18.919
<v Speaker 2>That is something that I do feel is very interesting

0:18:19.480 --> 0:18:21.000
<v Speaker 2>just as a child. I try to do that with

0:18:21.080 --> 0:18:23.840
<v Speaker 2>my daughters at the dinner table now, is to ask them,

0:18:23.880 --> 0:18:27.399
<v Speaker 2>like what they think so thinking about solutions versus you know,

0:18:27.440 --> 0:18:29.240
<v Speaker 2>how they would think about solving it. So I feel

0:18:29.240 --> 0:18:32.800
<v Speaker 2>like I was really involved in hearing my voice felt heard,

0:18:33.280 --> 0:18:36.719
<v Speaker 2>and I think that's important because as women, I do

0:18:36.760 --> 0:18:39.199
<v Speaker 2>feel like we're you know, our voice isn't heard. And

0:18:39.240 --> 0:18:41.040
<v Speaker 2>so I grew up in a place where my voice

0:18:41.080 --> 0:18:43.359
<v Speaker 2>was not just heard, it was really valued and my

0:18:43.480 --> 0:18:46.720
<v Speaker 2>perspective was valued. And just like so many memories that

0:18:46.760 --> 0:18:49.000
<v Speaker 2>I can think of, I had such an amazing, amazing

0:18:49.080 --> 0:18:51.320
<v Speaker 2>childhood and I know a lot of people don't have that.

0:18:51.840 --> 0:18:54.399
<v Speaker 2>On my seventeenth birthday, this is really crazy. So we

0:18:54.480 --> 0:18:58.040
<v Speaker 2>went to Atlantic City for a Bollywood concert. It was

0:18:58.080 --> 0:19:00.359
<v Speaker 2>like a Charlotte Cohn concert then when they would come

0:19:00.400 --> 0:19:03.720
<v Speaker 2>out and do the shows. We went to Atlantic City

0:19:03.760 --> 0:19:06.400
<v Speaker 2>for this concert and you know, there was a casino.

0:19:07.040 --> 0:19:10.080
<v Speaker 3>I'm not even of legal age to great gamble.

0:19:10.200 --> 0:19:12.520
<v Speaker 2>And my dad takes me to the blackjack table, okay,

0:19:12.560 --> 0:19:14.800
<v Speaker 2>and he was an avid like he definitely had not

0:19:14.920 --> 0:19:17.840
<v Speaker 2>the best habits as well, and it's important to see,

0:19:17.880 --> 0:19:19.720
<v Speaker 2>like you can see both sides if your parents things

0:19:19.760 --> 0:19:22.520
<v Speaker 2>weren't perfect. I look back and I think about mostly

0:19:22.520 --> 0:19:25.800
<v Speaker 2>the positive. But sitting at this blackjack table, so I'm

0:19:25.800 --> 0:19:27.600
<v Speaker 2>all dressed up to go to this concert, I'm sitting

0:19:27.640 --> 0:19:28.160
<v Speaker 2>next to him.

0:19:28.320 --> 0:19:29.480
<v Speaker 3>My parents were also really young.

0:19:29.480 --> 0:19:31.280
<v Speaker 2>They had me when they were like twenty and so

0:19:31.320 --> 0:19:34.040
<v Speaker 2>people are probably assuming I'm like his girlfriend or something,

0:19:34.080 --> 0:19:36.240
<v Speaker 2>and you know, but I'm sitting at the blackjack table

0:19:36.280 --> 0:19:38.080
<v Speaker 2>next to him, and he hands me a pile of

0:19:38.160 --> 0:19:42.399
<v Speaker 2>chips and he's like that, and in my head, I'm like,

0:19:42.680 --> 0:19:43.480
<v Speaker 2>how much is this?

0:19:44.040 --> 0:19:44.119
<v Speaker 4>Like?

0:19:44.200 --> 0:19:46.320
<v Speaker 3>Am I going to lose the money? You know?

0:19:46.400 --> 0:19:50.479
<v Speaker 2>What's the value? And his response he goes, just feel it.

0:19:50.800 --> 0:19:53.040
<v Speaker 2>He's like, if you feel like you're gonna win that more,

0:19:53.480 --> 0:19:55.280
<v Speaker 2>if you feel like you're not going to win, pull

0:19:55.359 --> 0:19:58.399
<v Speaker 2>back My ability to now take risks and listen to

0:19:58.480 --> 0:20:01.560
<v Speaker 2>my gut and not wor about you know, like scared

0:20:01.600 --> 0:20:04.560
<v Speaker 2>money doesn't make money as well, right, so my ability

0:20:04.560 --> 0:20:06.520
<v Speaker 2>to be able to say, Okay, I feel.

0:20:06.880 --> 0:20:08.480
<v Speaker 3>Like I'm gonna win. I feel like.

0:20:08.520 --> 0:20:10.560
<v Speaker 2>Look at looking at the hands or learning blackjack, and

0:20:10.560 --> 0:20:12.600
<v Speaker 2>I was great at math and I can get this

0:20:12.720 --> 0:20:15.639
<v Speaker 2>concept that was one of my like a core memory

0:20:15.640 --> 0:20:18.080
<v Speaker 2>that I can think of. But I was always involved

0:20:18.280 --> 0:20:20.920
<v Speaker 2>in the conversation. I feel like it was more tactical

0:20:21.000 --> 0:20:22.640
<v Speaker 2>with action, not just.

0:20:22.560 --> 0:20:25.679
<v Speaker 3>Being told that you should go do this. I definitely

0:20:25.680 --> 0:20:27.639
<v Speaker 3>feel very blessed that I did have that. And now

0:20:27.680 --> 0:20:30.040
<v Speaker 3>my mom lives literally across the street from me.

0:20:30.119 --> 0:20:33.000
<v Speaker 2>She's like one rock away, and we get to she

0:20:33.040 --> 0:20:34.320
<v Speaker 2>gets to raise my kids with me.

0:20:34.440 --> 0:20:35.560
<v Speaker 3>So it's wonderful.

0:20:35.680 --> 0:20:38.639
<v Speaker 1>It's amazing when you when you go from pitching your

0:20:38.680 --> 0:20:41.359
<v Speaker 1>idea to all of your bosses and they kind of

0:20:41.359 --> 0:20:43.720
<v Speaker 1>look at you like, this is going to fail, this

0:20:43.760 --> 0:20:46.480
<v Speaker 1>isn't going to work, and then obviously your dad gives

0:20:46.520 --> 0:20:48.880
<v Speaker 1>you that encouraging statement. You said that you moved back home.

0:20:48.920 --> 0:20:52.439
<v Speaker 1>Then yeah, so I'm imagining that you were making a

0:20:52.440 --> 0:20:55.359
<v Speaker 1>decent amount of money working at a financial services firm,

0:20:56.200 --> 0:20:58.280
<v Speaker 1>and when you choose to start a company, I'm guessing

0:20:58.320 --> 0:21:01.879
<v Speaker 1>you took a massive pay here and I assume you

0:21:01.880 --> 0:21:03.719
<v Speaker 1>were living out and then you move back home. Now,

0:21:03.760 --> 0:21:07.080
<v Speaker 1>the reason why I'm pinpointing that moment is because I

0:21:07.160 --> 0:21:10.920
<v Speaker 1>think those golden handcuffs that so many of us tie

0:21:10.960 --> 0:21:14.000
<v Speaker 1>around ourselves with the safe corporate job. And when you've

0:21:14.000 --> 0:21:16.400
<v Speaker 1>got a great degree and you finally get that job

0:21:16.480 --> 0:21:19.639
<v Speaker 1>you've been waiting to get for like eighteen years of

0:21:19.680 --> 0:21:22.240
<v Speaker 1>your life and everyone respects you for it, it looks

0:21:22.240 --> 0:21:25.359
<v Speaker 1>good on your LinkedIn and your resume. I found so

0:21:25.400 --> 0:21:27.760
<v Speaker 1>many people struggle at that point to say, well, I'm

0:21:27.800 --> 0:21:32.280
<v Speaker 1>willing to take less money, I'm willing to downgrade my lifestyle.

0:21:32.680 --> 0:21:36.320
<v Speaker 1>I'm willing to postpone and delay the gratification of having

0:21:36.400 --> 0:21:38.840
<v Speaker 1>nice things because chances are if I live with my

0:21:38.920 --> 0:21:42.680
<v Speaker 1>parents and I'm not making the money anymore, life changes.

0:21:43.000 --> 0:21:46.600
<v Speaker 1>Walk me through deeply that decision, because I think for

0:21:46.680 --> 0:21:48.840
<v Speaker 1>so many of our community listening and so many people

0:21:48.840 --> 0:21:51.879
<v Speaker 1>that I mentor coach speak to, this seems to be

0:21:51.880 --> 0:21:53.720
<v Speaker 1>one of the most pivotal moments of their life. That

0:21:54.240 --> 0:21:57.800
<v Speaker 1>were you willing to go two steps backwards in order

0:21:57.880 --> 0:22:00.919
<v Speaker 1>to go five steps forward? And so many of us

0:22:00.920 --> 0:22:03.760
<v Speaker 1>are so scared to go two steps backwards because we've

0:22:03.760 --> 0:22:06.639
<v Speaker 1>got so used to a certain level of lifestyle. So

0:22:06.720 --> 0:22:09.000
<v Speaker 1>walk us through that key decision point.

0:22:09.080 --> 0:22:11.960
<v Speaker 3>I actually ask myself would I do it again?

0:22:12.720 --> 0:22:16.440
<v Speaker 2>And I think that it also depends on It's the

0:22:16.560 --> 0:22:17.840
<v Speaker 2>risk taking ability, right, It.

0:22:17.800 --> 0:22:19.840
<v Speaker 3>Takes courage to take risk.

0:22:20.160 --> 0:22:22.760
<v Speaker 2>One of my favorite, most favorite books that I've recently

0:22:22.800 --> 0:22:23.920
<v Speaker 2>read is Die with Zero.

0:22:24.640 --> 0:22:27.800
<v Speaker 3>It is such an incredible book. It's this crazy concept

0:22:27.960 --> 0:22:29.119
<v Speaker 3>of just.

0:22:29.160 --> 0:22:31.880
<v Speaker 2>Taking risks and you have your golden years of your life,

0:22:31.880 --> 0:22:34.040
<v Speaker 2>like we should be spending our money doing our things

0:22:34.040 --> 0:22:35.200
<v Speaker 2>in our prime and.

0:22:35.119 --> 0:22:36.200
<v Speaker 3>That makes complete sense.

0:22:36.440 --> 0:22:39.880
<v Speaker 2>And the risk tolerance that you can take also changes

0:22:40.119 --> 0:22:42.439
<v Speaker 2>with your age. Would I take these risks if I

0:22:42.480 --> 0:22:44.359
<v Speaker 2>had two daughters at home and maybe if I was

0:22:44.359 --> 0:22:47.440
<v Speaker 2>a sole breadwinner or where I don't know, And so

0:22:47.800 --> 0:22:49.200
<v Speaker 2>I can look back and say I.

0:22:49.119 --> 0:22:51.120
<v Speaker 3>Didn't have much to lose, and it was a level

0:22:51.119 --> 0:22:51.480
<v Speaker 3>of risk.

0:22:51.560 --> 0:22:54.439
<v Speaker 2>I had a steady job, I was on a career

0:22:54.520 --> 0:22:58.000
<v Speaker 2>path I could have totally miserably failed. I think you

0:22:58.119 --> 0:23:01.359
<v Speaker 2>have to think about not what is the risk in

0:23:01.560 --> 0:23:03.800
<v Speaker 2>doing it? I think you have to think about what

0:23:03.880 --> 0:23:06.520
<v Speaker 2>is the risk in not doing it right? So what

0:23:06.680 --> 0:23:09.159
<v Speaker 2>is a risk if you don't do the thing? And

0:23:09.200 --> 0:23:10.800
<v Speaker 2>that's kind of how I try to make those the

0:23:10.880 --> 0:23:14.280
<v Speaker 2>risky decisions today. And I know we're going to talk

0:23:14.320 --> 0:23:16.119
<v Speaker 2>more and this journey is going to come full circle

0:23:16.160 --> 0:23:19.760
<v Speaker 2>in ten years. I left my company at the most

0:23:20.080 --> 0:23:24.159
<v Speaker 2>record high of the company, but the risk of me

0:23:24.359 --> 0:23:29.120
<v Speaker 2>staying was a detriment to my health and my burnout

0:23:29.240 --> 0:23:32.160
<v Speaker 2>and all the things that I had left to go accomplish.

0:23:32.200 --> 0:23:35.399
<v Speaker 3>And so it's really about the risk of not doing

0:23:35.440 --> 0:23:35.919
<v Speaker 3>the action.

0:23:36.600 --> 0:23:38.560
<v Speaker 2>But at that time I think it was I was

0:23:38.640 --> 0:23:41.760
<v Speaker 2>young and I could and you do have to take

0:23:42.119 --> 0:23:44.280
<v Speaker 2>a step back, and I would say, I think social

0:23:44.320 --> 0:23:48.400
<v Speaker 2>media does a horrible job of showing us success. There's

0:23:48.440 --> 0:23:52.639
<v Speaker 2>so much saturation of success. There's not enough failures that

0:23:52.680 --> 0:23:53.359
<v Speaker 2>are being shown.

0:23:53.400 --> 0:23:54.080
<v Speaker 3>It's not enough.

0:23:54.200 --> 0:23:57.120
<v Speaker 2>It is hard to build a business. You know, less

0:23:57.160 --> 0:23:59.639
<v Speaker 2>than two percent of female founders ever even break a

0:23:59.680 --> 0:24:00.840
<v Speaker 2>million in revenue.

0:24:01.280 --> 0:24:03.520
<v Speaker 3>That is the most insane statistic.

0:24:03.680 --> 0:24:07.199
<v Speaker 2>Men are eight times more likely to achieve that venture capital, Right,

0:24:07.240 --> 0:24:10.080
<v Speaker 2>I'm going to go build a fintech less than Currently

0:24:10.119 --> 0:24:13.680
<v Speaker 2>twenty twenty three, less than three percent of capital goes

0:24:13.680 --> 0:24:16.800
<v Speaker 2>to women founders, less than one percent, it's in the

0:24:16.880 --> 0:24:18.920
<v Speaker 2>decimals goes to minority founders.

0:24:19.320 --> 0:24:20.920
<v Speaker 3>What was I even thinking trying to go.

0:24:20.920 --> 0:24:24.640
<v Speaker 2>Raise capital out of Orlando, Florida, not even Silicon Valley, Right,

0:24:25.119 --> 0:24:27.960
<v Speaker 2>And so I think there's a naivete when you're young,

0:24:28.320 --> 0:24:29.440
<v Speaker 2>and I think it's beautiful.

0:24:29.800 --> 0:24:31.920
<v Speaker 3>I think that it's the most amazing thing.

0:24:32.040 --> 0:24:34.640
<v Speaker 2>Like I even think about parenting, like, oh my god,

0:24:34.680 --> 0:24:35.640
<v Speaker 2>Now if I knew all the.

0:24:35.520 --> 0:24:37.280
<v Speaker 3>Things that I knew right when we were young and

0:24:37.640 --> 0:24:38.439
<v Speaker 3>doing the things.

0:24:38.800 --> 0:24:42.040
<v Speaker 2>I think that having a little bit of not knowing

0:24:42.080 --> 0:24:45.360
<v Speaker 2>what's on the other side is actually really beautiful too,

0:24:45.720 --> 0:24:48.760
<v Speaker 2>Like embrace that now that I know I'm building second

0:24:48.760 --> 0:24:51.439
<v Speaker 2>time again and I'm building from experience, which means I

0:24:51.440 --> 0:24:54.360
<v Speaker 2>can catapult faster and do things differently, but.

0:24:54.400 --> 0:24:55.560
<v Speaker 3>I also know what's ahead.

0:24:56.000 --> 0:24:58.040
<v Speaker 2>I loved when I didn't know what was coming, so

0:24:58.080 --> 0:25:00.240
<v Speaker 2>I didn't know that I could go build that million

0:25:00.280 --> 0:25:02.600
<v Speaker 2>dollar business, and all I did was focus on putting

0:25:02.600 --> 0:25:04.480
<v Speaker 2>one step, one foot in front of the other.

0:25:04.600 --> 0:25:06.200
<v Speaker 3>Every day I showed.

0:25:05.960 --> 0:25:08.560
<v Speaker 2>Up for a job, I always say this, that was

0:25:08.760 --> 0:25:11.280
<v Speaker 2>harder than the one I had yesterday. Every day I

0:25:11.320 --> 0:25:13.240
<v Speaker 2>had a job that was hard because the company was growing,

0:25:13.400 --> 0:25:17.000
<v Speaker 2>something else was happening. That's a pretty cool place to

0:25:17.119 --> 0:25:20.679
<v Speaker 2>be in from a young growth perspective. So if you

0:25:20.840 --> 0:25:23.800
<v Speaker 2>enjoy that, then entrepreneurship is for you, because it doesn't

0:25:23.800 --> 0:25:24.440
<v Speaker 2>get easier.

0:25:25.160 --> 0:25:27.520
<v Speaker 3>You get better, but it doesn't get easier.

0:25:27.680 --> 0:25:30.320
<v Speaker 1>I actually think what you said makes a lot of

0:25:30.359 --> 0:25:34.000
<v Speaker 1>sense that at that time there was a sense of

0:25:34.160 --> 0:25:38.439
<v Speaker 1>you didn't have the pressure of the success story that

0:25:38.520 --> 0:25:41.399
<v Speaker 1>social media puts around you, and so now it's like

0:25:41.680 --> 0:25:45.880
<v Speaker 1>everyone thinks to themselves, I have to build a million dollar,

0:25:45.960 --> 0:25:49.000
<v Speaker 1>billion dollar business, And as soon as you say that,

0:25:49.600 --> 0:25:52.240
<v Speaker 1>it's so hard because it's such a long journey to

0:25:52.280 --> 0:25:55.720
<v Speaker 1>get there, that it's such an overwhelming mountain and it's

0:25:55.720 --> 0:25:57.679
<v Speaker 1>almost like you're standing at the base of a mountain

0:25:57.760 --> 0:26:00.239
<v Speaker 1>and it looks so high and you're just like, how

0:26:00.280 --> 0:26:02.320
<v Speaker 1>am I ever going to get to the top. And

0:26:02.359 --> 0:26:04.560
<v Speaker 1>I remember the same like when we launched our podcast.

0:26:04.920 --> 0:26:07.359
<v Speaker 1>I didn't have a number of downloads I was trying

0:26:07.359 --> 0:26:09.879
<v Speaker 1>to reach, or I didn't have a number of followers

0:26:09.920 --> 0:26:12.359
<v Speaker 1>that I was like, oh, this would be success. It

0:26:12.400 --> 0:26:13.919
<v Speaker 1>was like, this is what I love, this is the

0:26:13.960 --> 0:26:16.120
<v Speaker 1>stories I want to tell, this is how we want

0:26:16.119 --> 0:26:18.840
<v Speaker 1>to serve our community, this is the experience we want

0:26:18.880 --> 0:26:21.159
<v Speaker 1>to build. And that's how we started. And then of

0:26:21.200 --> 0:26:23.359
<v Speaker 1>course everything got more strategic because we developed and we

0:26:23.480 --> 0:26:25.800
<v Speaker 1>learned more and everything. But I didn't have that pressure

0:26:25.840 --> 0:26:28.040
<v Speaker 1>on day one, and I think if I did, I

0:26:28.119 --> 0:26:29.880
<v Speaker 1>may never have put out a video and it would

0:26:29.920 --> 0:26:32.919
<v Speaker 1>never have put out a piece of content because it

0:26:32.960 --> 0:26:36.119
<v Speaker 1>was going to be years or months or days until

0:26:36.160 --> 0:26:39.720
<v Speaker 1>you actually reached this false goal you set yourself. So

0:26:40.480 --> 0:26:43.959
<v Speaker 1>when you're starting out, how do you set goals that

0:26:44.200 --> 0:26:47.919
<v Speaker 1>are empowering and not deabilitating Because I see a lot

0:26:47.960 --> 0:26:50.639
<v Speaker 1>of founders setting very deabilitating goals.

0:26:50.800 --> 0:26:52.880
<v Speaker 2>I think the goals have to be in line with

0:26:53.400 --> 0:26:55.840
<v Speaker 2>why are you doing what you're doing. I think that

0:26:55.920 --> 0:26:59.760
<v Speaker 2>the numerical success will come from it. But if that's

0:26:59.800 --> 0:27:03.120
<v Speaker 2>what defining as your goals up front, you're not gonna

0:27:03.200 --> 0:27:05.960
<v Speaker 2>like that's that's where the mountain gets really high, versus

0:27:06.040 --> 0:27:09.239
<v Speaker 2>if you're really just showing up to go serve the

0:27:09.359 --> 0:27:11.280
<v Speaker 2>five audience members that you were like, Hey, I just

0:27:11.320 --> 0:27:13.399
<v Speaker 2>want to do this podcast, and I just whoever listens

0:27:13.440 --> 0:27:15.600
<v Speaker 2>listens like this is what I want to do. When

0:27:15.600 --> 0:27:17.840
<v Speaker 2>I first started the business, I knew that there was

0:27:17.880 --> 0:27:19.600
<v Speaker 2>a gap in what I was what we were doing.

0:27:19.880 --> 0:27:24.000
<v Speaker 2>I literally sold the first one hundred customers out of

0:27:24.040 --> 0:27:25.760
<v Speaker 2>the trunk of my car. This is when like payment

0:27:25.840 --> 0:27:28.240
<v Speaker 2>terminals were like a real thing, and I would carry

0:27:28.280 --> 0:27:31.320
<v Speaker 2>them in that my car. I'd go around shopping plazas.

0:27:31.760 --> 0:27:33.280
<v Speaker 2>It was just a completely different wry. I had to

0:27:33.280 --> 0:27:36.200
<v Speaker 2>go meet my customers where they were at and every day.

0:27:36.359 --> 0:27:38.879
<v Speaker 2>My goal was I just want one person to say.

0:27:38.760 --> 0:27:39.680
<v Speaker 3>Yes, that was it.

0:27:40.240 --> 0:27:41.639
<v Speaker 1>That's a great goal, that's it.

0:27:41.680 --> 0:27:43.399
<v Speaker 2>And so if and I knew what I wanted to

0:27:43.440 --> 0:27:45.840
<v Speaker 2>serve small business, I had such a passion. I knew

0:27:45.840 --> 0:27:48.240
<v Speaker 2>what I could help them with. And so it's really

0:27:48.280 --> 0:27:50.600
<v Speaker 2>important to stay focused on that. And it's hard, Like

0:27:50.800 --> 0:27:52.919
<v Speaker 2>I really that empathy comes from a place because I

0:27:52.920 --> 0:27:55.720
<v Speaker 2>find myself in that now, because I think social media

0:27:55.760 --> 0:27:58.439
<v Speaker 2>makes it really really difficult. We see living in this

0:27:58.560 --> 0:28:01.320
<v Speaker 2>comparison culture living in it's hard not to when you

0:28:01.400 --> 0:28:02.720
<v Speaker 2>see and it's nice.

0:28:02.760 --> 0:28:05.280
<v Speaker 3>It's also nice to see success because you're like, hey,

0:28:05.280 --> 0:28:08.840
<v Speaker 3>that's possible for me. There's an amazing truth in that.

0:28:08.880 --> 0:28:10.760
<v Speaker 2>And you should have I have my I make my

0:28:10.840 --> 0:28:13.440
<v Speaker 2>vision board every year, right, and if I'm not gonna

0:28:13.480 --> 0:28:16.399
<v Speaker 2>have big visions and big goals, like I do believe

0:28:16.440 --> 0:28:20.159
<v Speaker 2>in the power of dreaming big, but you have to

0:28:20.160 --> 0:28:23.959
<v Speaker 2>stay rooted in showing up for that one person or

0:28:23.960 --> 0:28:28.840
<v Speaker 2>that one customer and building your product and solutions set

0:28:28.880 --> 0:28:31.280
<v Speaker 2>to really serve. I think that that's where most of

0:28:31.320 --> 0:28:33.640
<v Speaker 2>the most successful companies come from.

0:28:33.680 --> 0:28:35.840
<v Speaker 3>And that's why I love women in business, like.

0:28:35.920 --> 0:28:39.959
<v Speaker 2>I love love meeting and I get an opportunity with

0:28:40.080 --> 0:28:43.360
<v Speaker 2>everything that I do with a podcast and CEO school

0:28:43.440 --> 0:28:43.880
<v Speaker 2>to just.

0:28:44.000 --> 0:28:46.000
<v Speaker 3>Meet and mentor so many women.

0:28:46.560 --> 0:28:49.560
<v Speaker 2>I never meet a woman who's just started the business

0:28:49.680 --> 0:28:52.320
<v Speaker 2>or a business for the sake of it. Every woman

0:28:52.360 --> 0:28:55.960
<v Speaker 2>I meet is building a business because somebody wasn't solving

0:28:56.000 --> 0:28:59.680
<v Speaker 2>something for their kids' school, somebody wasn't solving something for

0:28:59.760 --> 0:29:03.280
<v Speaker 2>their industry. There is a technology that they see this

0:29:03.320 --> 0:29:05.320
<v Speaker 2>world in a different way that no one's solving for.

0:29:05.440 --> 0:29:08.720
<v Speaker 2>There's a greater purpose, and she's the last one. She's

0:29:08.760 --> 0:29:12.760
<v Speaker 2>so exhausted from nobody solving it. She's like, screw it,

0:29:12.840 --> 0:29:13.479
<v Speaker 2>I gotta do it.

0:29:13.560 --> 0:29:14.239
<v Speaker 3>I got to do it.

0:29:14.600 --> 0:29:17.720
<v Speaker 2>And that's literally how women are starting businesses. We're not

0:29:17.760 --> 0:29:21.080
<v Speaker 2>first to raise our hands to say, oh yeah, entrepreneurship.

0:29:20.360 --> 0:29:21.400
<v Speaker 3>Is where we're at.

0:29:21.520 --> 0:29:24.840
<v Speaker 2>We're solving real problems because we really care. And I

0:29:24.880 --> 0:29:27.400
<v Speaker 2>think that's the the empathetic.

0:29:26.920 --> 0:29:29.720
<v Speaker 3>Part, the nurturing part, the problem solving part of.

0:29:29.720 --> 0:29:34.160
<v Speaker 2>Women, and women actually end up becoming the most successful

0:29:34.200 --> 0:29:38.280
<v Speaker 2>investments for a venture capitalists. Women actually end up becoming

0:29:39.000 --> 0:29:43.000
<v Speaker 2>the most incredible leaders in organizations. I do think that

0:29:43.040 --> 0:29:46.320
<v Speaker 2>the world would look very, very different in the environment

0:29:46.400 --> 0:29:47.320
<v Speaker 2>that we are in today.

0:29:47.960 --> 0:29:50.920
<v Speaker 3>If we had more women at the top across the

0:29:50.920 --> 0:29:52.600
<v Speaker 3>world on a global standpoint.

0:29:52.920 --> 0:29:56.000
<v Speaker 2>So it is important because women build with purpose, and

0:29:56.720 --> 0:29:58.160
<v Speaker 2>I think that that's what you have to You have

0:29:58.200 --> 0:30:00.400
<v Speaker 2>to stay grounded and it's nothing's going to take you there.

0:30:00.600 --> 0:30:03.800
<v Speaker 2>Because when you talk about those goals, Jay, as soon

0:30:03.800 --> 0:30:05.520
<v Speaker 2>as you start to reach, if it's just the goal,

0:30:05.920 --> 0:30:08.160
<v Speaker 2>before you even get to the goal, you're raising the

0:30:08.160 --> 0:30:10.200
<v Speaker 2>goal again. Before you get to the next goal, you're

0:30:10.280 --> 0:30:12.680
<v Speaker 2>raising that goal again. You have to check yourself in that.

0:30:12.720 --> 0:30:15.240
<v Speaker 2>And I fell into that trap. So once we started

0:30:15.240 --> 0:30:17.640
<v Speaker 2>to get the success and we started to grow the business.

0:30:18.080 --> 0:30:20.880
<v Speaker 2>Our first year we did five million in payments through

0:30:20.880 --> 0:30:24.000
<v Speaker 2>our ecosystem. Within year five we did five billion. It

0:30:24.120 --> 0:30:28.000
<v Speaker 2>was real, it was hard, it was fast. We were scaling,

0:30:28.000 --> 0:30:31.160
<v Speaker 2>we were growing. And then I just became a product

0:30:31.360 --> 0:30:37.040
<v Speaker 2>of living in this fintech boys club and defining success

0:30:37.040 --> 0:30:40.440
<v Speaker 2>on everyone else's terms, and I stopped checking in with

0:30:40.480 --> 0:30:43.040
<v Speaker 2>what I actually want. I stopped checking in with what

0:30:43.080 --> 0:30:45.280
<v Speaker 2>my customers really wanted. I stopped checking in. I was

0:30:45.320 --> 0:30:48.200
<v Speaker 2>just building because now there was this playbook, of this

0:30:48.600 --> 0:30:51.240
<v Speaker 2>tech playbook. This is how we have this is Series

0:30:51.240 --> 0:30:53.600
<v Speaker 2>A B C. Here's what's next. Here's how it's all

0:30:53.640 --> 0:30:57.600
<v Speaker 2>about value. It's all about this, It's about acquisitions, and

0:30:57.920 --> 0:31:01.160
<v Speaker 2>I definitely have a lot of lessons from building in

0:31:01.200 --> 0:31:03.840
<v Speaker 2>that way that I had to really check myself when

0:31:03.880 --> 0:31:04.600
<v Speaker 2>we reach the top.

0:31:05.000 --> 0:31:07.960
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<v Speaker 1>you mentioned a couple of moments ago about the number

0:32:35.480 --> 0:32:39.040
<v Speaker 1>of female founders funding going to female founders, those are

0:32:39.040 --> 0:32:44.480
<v Speaker 1>so alarming and they're not even close to being good now,

0:32:44.600 --> 0:32:47.480
<v Speaker 1>Like they're so far behind. What was some of the

0:32:47.560 --> 0:32:51.520
<v Speaker 1>blocks and the barriers you saw for women that you

0:32:51.680 --> 0:32:54.840
<v Speaker 1>had to learn to navigate and how would you encourage

0:32:54.840 --> 0:32:57.320
<v Speaker 1>women are in that space right now, because it can

0:32:57.360 --> 0:32:59.960
<v Speaker 1>get so easy to get discouraged, it's so easy to

0:33:00.160 --> 0:33:04.480
<v Speaker 1>become bitter, it's so easy to become completely disempowered. And

0:33:04.520 --> 0:33:06.640
<v Speaker 1>by the way, all of that would be extremely valid

0:33:06.960 --> 0:33:10.000
<v Speaker 1>based on the statistics you just shared. What did you

0:33:10.160 --> 0:33:14.000
<v Speaker 1>learn that if you were like, here are three lessons masterclasses,

0:33:14.080 --> 0:33:17.160
<v Speaker 1>moments of navigation that I learned that helped me play

0:33:17.200 --> 0:33:20.480
<v Speaker 1>the game and figure it out as opposed to give

0:33:20.560 --> 0:33:22.560
<v Speaker 1>up on the game and quit because it was too hard.

0:33:22.840 --> 0:33:24.760
<v Speaker 1>What would you say with the biggest three things that

0:33:24.800 --> 0:33:26.760
<v Speaker 1>you were Like, these three things taught me how to

0:33:26.800 --> 0:33:29.080
<v Speaker 1>play the game, and I had to learn to navigate

0:33:29.080 --> 0:33:30.560
<v Speaker 1>these in order to win in this world.

0:33:30.760 --> 0:33:33.680
<v Speaker 2>I would say the first thing is to build your network.

0:33:34.120 --> 0:33:35.760
<v Speaker 2>Like that is the number one thing. I think what

0:33:35.840 --> 0:33:39.560
<v Speaker 2>has made the Boys Club so successful is they do

0:33:39.600 --> 0:33:43.160
<v Speaker 2>business on the golf courses and through relationships and through

0:33:43.360 --> 0:33:45.320
<v Speaker 2>this college. And they went to this school, and there

0:33:45.360 --> 0:33:48.680
<v Speaker 2>is a network. There is a Boys Club network. We

0:33:48.880 --> 0:33:51.120
<v Speaker 2>haven't had an opportunity to build a network. We've only

0:33:51.160 --> 0:33:54.160
<v Speaker 2>been in the workforce, you know since the nineteen forties, fifties,

0:33:54.200 --> 0:33:56.760
<v Speaker 2>since post World War, Like, the business world has not

0:33:56.800 --> 0:33:59.360
<v Speaker 2>been designed for women in mind, and so it is

0:33:59.400 --> 0:34:03.040
<v Speaker 2>important to to start building that network immediately.

0:34:03.480 --> 0:34:06.680
<v Speaker 3>And so get out of the screen, get into the room.

0:34:06.960 --> 0:34:09.320
<v Speaker 2>So that's like the number one first piece of advice

0:34:09.360 --> 0:34:12.399
<v Speaker 2>that I have for every woman building everywhere is build

0:34:12.440 --> 0:34:16.759
<v Speaker 2>your network. And the Boys Club isn't bad, right, and

0:34:16.840 --> 0:34:20.880
<v Speaker 2>so find the right supporters find the right allies. And

0:34:20.960 --> 0:34:24.160
<v Speaker 2>so I had the most incredibly two male co founders,

0:34:24.560 --> 0:34:27.600
<v Speaker 2>my brother and my other brother, and so we built alongside.

0:34:27.640 --> 0:34:30.759
<v Speaker 2>And I had the most amazing mentors, male mentors that

0:34:30.920 --> 0:34:33.399
<v Speaker 2>had been there, done that. And so I do think

0:34:33.400 --> 0:34:37.279
<v Speaker 2>that you have to find the right men around you

0:34:37.360 --> 0:34:38.319
<v Speaker 2>for support as well.

0:34:38.360 --> 0:34:42.000
<v Speaker 3>So seek allies and ask for help, because the world

0:34:42.120 --> 0:34:44.759
<v Speaker 3>isn't one or the other. People do want to help.

0:34:44.800 --> 0:34:47.200
<v Speaker 2>And I think as women, this goes back to, like

0:34:47.239 --> 0:34:50.200
<v Speaker 2>the number two is that we carry all of the burden.

0:34:50.280 --> 0:34:52.880
<v Speaker 2>We carry all of this extra mental pressure. We carry

0:34:52.920 --> 0:34:56.440
<v Speaker 2>all of this self talk, the doubt and again all valid.

0:34:56.800 --> 0:34:59.759
<v Speaker 2>But we never were the last to ask for help.

0:35:00.160 --> 0:35:02.560
<v Speaker 2>We're always pouring into everyone. I see this from my

0:35:02.640 --> 0:35:04.600
<v Speaker 2>own mother. I see this me as a mother. I

0:35:04.600 --> 0:35:07.560
<v Speaker 2>have to remind myself that I need to be poured

0:35:07.560 --> 0:35:08.360
<v Speaker 2>into as well.

0:35:08.640 --> 0:35:11.120
<v Speaker 3>We're just That's how our DNA.

0:35:10.800 --> 0:35:13.920
<v Speaker 2>Is, this is how we've been physically designed and built

0:35:14.160 --> 0:35:16.480
<v Speaker 2>from our privetive years.

0:35:16.160 --> 0:35:18.600
<v Speaker 3>And days, you know, from the stone ages. That's what

0:35:18.640 --> 0:35:19.040
<v Speaker 3>our jobs.

0:35:19.080 --> 0:35:21.799
<v Speaker 2>We're nurturer is we're part of But we were part

0:35:21.840 --> 0:35:24.480
<v Speaker 2>of the village, right, We didn't have to do it

0:35:24.520 --> 0:35:27.120
<v Speaker 2>alone in this world. Why do we feel like we

0:35:27.200 --> 0:35:30.239
<v Speaker 2>have to do it alone, and so get comfortable with

0:35:30.400 --> 0:35:34.080
<v Speaker 2>asking for help. So getting those allies super super important.

0:35:34.760 --> 0:35:38.160
<v Speaker 2>Third piece of advice that I have for female founders

0:35:38.600 --> 0:35:41.800
<v Speaker 2>is to do it anyway, Like go for it anyway.

0:35:42.320 --> 0:35:44.040
<v Speaker 2>And so there's going to be a lot of noise.

0:35:44.560 --> 0:35:46.040
<v Speaker 2>There's going to be a lot of people that are

0:35:46.040 --> 0:35:48.359
<v Speaker 2>going to doubt you. Every time you're going to step

0:35:48.360 --> 0:35:50.120
<v Speaker 2>into our room, there's going to be somebody. And I've

0:35:50.200 --> 0:35:53.680
<v Speaker 2>experienced this in every room that I've been and I

0:35:53.680 --> 0:35:58.040
<v Speaker 2>can name countless stories of the misogyny, of the sexism,

0:35:58.640 --> 0:36:01.440
<v Speaker 2>of the racism, and even the agism.

0:36:01.800 --> 0:36:03.680
<v Speaker 3>Right like, even being young, you'er doubted.

0:36:03.880 --> 0:36:07.120
<v Speaker 2>I can think of my first CEO conference when I

0:36:07.360 --> 0:36:10.319
<v Speaker 2>got investors with you know, venture backed, you know, and

0:36:10.360 --> 0:36:12.080
<v Speaker 2>it's not anyone's fault, it's just I was the first

0:36:12.120 --> 0:36:14.520
<v Speaker 2>portfolio company that was founded like that was a female

0:36:14.560 --> 0:36:15.600
<v Speaker 2>founded portfolio company.

0:36:15.600 --> 0:36:17.560
<v Speaker 3>And I arrived to this conference.

0:36:17.600 --> 0:36:21.160
<v Speaker 2>And every CEO walking in through the door stopped me

0:36:21.200 --> 0:36:23.160
<v Speaker 2>and was like, Hey, where's the event?

0:36:23.440 --> 0:36:24.960
<v Speaker 3>Hey where do I get my name badge?

0:36:25.040 --> 0:36:26.759
<v Speaker 2>Hey, where do I get They just assumed that I

0:36:26.840 --> 0:36:29.920
<v Speaker 2>was like the event manager until you know, one of.

0:36:29.920 --> 0:36:32.959
<v Speaker 3>The LP's was like and welcoming our newest portfolio CEO.

0:36:32.760 --> 0:36:37.080
<v Speaker 2>Sceneria and their faces, right, and so just ignore it

0:36:37.480 --> 0:36:40.160
<v Speaker 2>as best as you can, and you just have to

0:36:40.320 --> 0:36:44.600
<v Speaker 2>keep showing up in those rooms and be authentically you, Right.

0:36:44.640 --> 0:36:46.399
<v Speaker 3>I think that's if I like, that's the third piece

0:36:46.440 --> 0:36:48.200
<v Speaker 3>of advice. Is it took me so.

0:36:48.400 --> 0:36:53.960
<v Speaker 2>Long to get comfortable with fully showing up as myself.

0:36:54.040 --> 0:36:55.520
<v Speaker 3>And I mean, it's not my fault. I had to

0:36:55.520 --> 0:36:56.560
<v Speaker 3>put on a lot of armor.

0:36:56.640 --> 0:36:59.400
<v Speaker 2>I was one of the only women in the boys club,

0:36:59.440 --> 0:37:02.279
<v Speaker 2>and there's so many stories of how I would show up.

0:37:02.600 --> 0:37:04.759
<v Speaker 2>I called myself a man and a skirt, so like

0:37:04.800 --> 0:37:07.880
<v Speaker 2>how I would dress. I could not eat another steak

0:37:08.360 --> 0:37:11.280
<v Speaker 2>at a steakhouse like it was like I was doing

0:37:11.320 --> 0:37:13.359
<v Speaker 2>all the things to fit in. And that's natural, that's

0:37:13.440 --> 0:37:15.680
<v Speaker 2>human tendency. You want to be part of the club.

0:37:15.719 --> 0:37:19.160
<v Speaker 2>So I'm not going to disrupt the norm. But you know,

0:37:19.239 --> 0:37:21.400
<v Speaker 2>I think that where the change really happened for me

0:37:21.680 --> 0:37:24.560
<v Speaker 2>was standing up to my board and to the team

0:37:24.640 --> 0:37:28.000
<v Speaker 2>and being comfortable and leading the way that as scenia.

0:37:28.800 --> 0:37:31.279
<v Speaker 2>That came later for me, and it came through confidence, right,

0:37:31.280 --> 0:37:33.239
<v Speaker 2>It came through like doing it and finding the like

0:37:33.320 --> 0:37:35.880
<v Speaker 2>the courage to be confidence in my own ability, but

0:37:35.960 --> 0:37:38.560
<v Speaker 2>I wish I found that sooner. So my third piece

0:37:38.560 --> 0:37:41.040
<v Speaker 2>of advice is to just to do it anyway. Show

0:37:41.120 --> 0:37:43.680
<v Speaker 2>up in the rooms and show up as you. You

0:37:43.719 --> 0:37:45.640
<v Speaker 2>don't have to be a man and a skirt, like,

0:37:45.800 --> 0:37:47.279
<v Speaker 2>be exactly how you are.

0:37:47.360 --> 0:37:49.399
<v Speaker 3>And I think that the world is is. I think

0:37:49.400 --> 0:37:52.560
<v Speaker 3>it's changing, Jay, So I think it is. It's getting better.

0:37:52.800 --> 0:37:55.160
<v Speaker 2>The statistics aren't there, and I've got thoughts on why

0:37:55.160 --> 0:37:58.160
<v Speaker 2>the stats aren't there, and it's because we're not holding

0:37:58.160 --> 0:38:01.560
<v Speaker 2>institutions accountable. There is an accountability component. Shit does not

0:38:01.760 --> 0:38:05.840
<v Speaker 2>change unless you hold somebody accountable to it. So venture capitalist,

0:38:06.120 --> 0:38:08.440
<v Speaker 2>you know, where is the funding going? Why aren't we

0:38:08.960 --> 0:38:12.360
<v Speaker 2>mandating that at least percentages of these funds go towards

0:38:12.400 --> 0:38:16.640
<v Speaker 2>women owned businesses, lending banking. That's exactly why we're building

0:38:16.680 --> 0:38:18.880
<v Speaker 2>worth Again, I did not want to go be a

0:38:18.920 --> 0:38:19.920
<v Speaker 2>serial entrepreneur.

0:38:20.000 --> 0:38:22.319
<v Speaker 3>I am exhausted of building businesses.

0:38:22.760 --> 0:38:26.680
<v Speaker 2>But there isn't an equitable landscape, and we have to

0:38:26.719 --> 0:38:29.799
<v Speaker 2>hold institutions accountable as well, and so I'm trying to

0:38:29.840 --> 0:38:33.040
<v Speaker 2>do that by standardizing the business credit score and holding

0:38:33.040 --> 0:38:37.919
<v Speaker 2>institutions accountable for equitable lending and for an equitable financial ecosystem.

0:38:38.320 --> 0:38:41.120
<v Speaker 2>But I think that those things have to change as

0:38:41.160 --> 0:38:44.120
<v Speaker 2>well as our consumer behaves as well as so many things.

0:38:44.239 --> 0:38:45.840
<v Speaker 3>There's so many things that have to change.

0:38:46.280 --> 0:38:49.000
<v Speaker 2>And I do believe that the dialogue is happening, which

0:38:49.040 --> 0:38:53.240
<v Speaker 2>is important. That's where it starts. But action comes from doing,

0:38:54.000 --> 0:38:56.040
<v Speaker 2>and so that's going to be the next big step

0:38:56.080 --> 0:38:59.239
<v Speaker 2>and I'm really curious to see how we're going to

0:38:59.320 --> 0:39:01.759
<v Speaker 2>do that in you know, in my generation, I want

0:39:01.760 --> 0:39:05.280
<v Speaker 2>my daughter's generations. I want my kids to have two daughters,

0:39:05.280 --> 0:39:07.160
<v Speaker 2>for them to grow up in a world that they

0:39:07.200 --> 0:39:10.400
<v Speaker 2>can be and do and right now, they have no concept,

0:39:10.520 --> 0:39:11.160
<v Speaker 2>just like I did.

0:39:11.600 --> 0:39:13.439
<v Speaker 3>Right and so I'm raising them in the same way.

0:39:13.520 --> 0:39:17.360
<v Speaker 2>And they're so strong and so independent and so cool

0:39:17.480 --> 0:39:21.600
<v Speaker 2>and so different and all the things. And I hope

0:39:21.640 --> 0:39:24.200
<v Speaker 2>that that continues, like they can always continue to be

0:39:24.239 --> 0:39:27.600
<v Speaker 2>themselves and have that positive dialogue not just from me

0:39:27.640 --> 0:39:29.920
<v Speaker 2>as a parent, but from their own from their own self,

0:39:30.560 --> 0:39:32.719
<v Speaker 2>because the world hopefully looks different for them.

0:39:32.920 --> 0:39:35.400
<v Speaker 1>Yeah. No, great advice. And you reminded me of a

0:39:35.440 --> 0:39:37.799
<v Speaker 1>story I heard when I was in England. I heard

0:39:37.800 --> 0:39:40.719
<v Speaker 1>the speaker talking about and I may get the date wrong,

0:39:40.760 --> 0:39:42.440
<v Speaker 1>but I think she built a big tech company in

0:39:42.480 --> 0:39:47.279
<v Speaker 1>the eighties in England. She talked about how when she

0:39:47.440 --> 0:39:53.280
<v Speaker 1>started out, she used to call other CEOs and she'd

0:39:53.280 --> 0:39:56.719
<v Speaker 1>pretend to be her own assistant and she'd say, I'm

0:39:56.760 --> 0:39:59.560
<v Speaker 1>setting up a meeting for Steve Shirley. Her name was

0:39:59.560 --> 0:40:02.720
<v Speaker 1>stephan and she'd be like, Hey, I'm calling on behalf

0:40:02.760 --> 0:40:04.799
<v Speaker 1>of Steve Shirley. Steve Shirley would love to come and

0:40:04.800 --> 0:40:07.239
<v Speaker 1>meet you. The person would book in the appointment and

0:40:07.239 --> 0:40:09.279
<v Speaker 1>then she'd turn up as a woman and they'd be like, wait,

0:40:09.320 --> 0:40:11.040
<v Speaker 1>how's your name Steve. She's like, oh, they go, I

0:40:11.080 --> 0:40:14.080
<v Speaker 1>go by Steve because I'm Stephanie. And her name became

0:40:14.160 --> 0:40:17.279
<v Speaker 1>Steve Shirley because that's what she was known as. And

0:40:17.320 --> 0:40:20.160
<v Speaker 1>that's what it took. And now I'm hoping times are

0:40:20.239 --> 0:40:23.399
<v Speaker 1>changing and things are shifting, of course drastically since then,

0:40:23.480 --> 0:40:26.640
<v Speaker 1>but still that feeling of women feeling like I have

0:40:26.719 --> 0:40:28.640
<v Speaker 1>to go to a steakhouse, maybe I have to hang

0:40:28.640 --> 0:40:31.480
<v Speaker 1>out here. We're hoping culture is changing. But if we're

0:40:31.520 --> 0:40:34.520
<v Speaker 1>completely honest, if you didn't do those things, would you

0:40:34.600 --> 0:40:36.240
<v Speaker 1>be successful today?

0:40:36.440 --> 0:40:37.000
<v Speaker 3>I don't know.

0:40:37.280 --> 0:40:39.359
<v Speaker 2>And she's being honest, Yeah, no, it's and it's such

0:40:39.360 --> 0:40:41.160
<v Speaker 2>a valid point. This is a conversation we're having with

0:40:41.160 --> 0:40:43.960
<v Speaker 2>friends last night at dinner, you know, a friend asked,

0:40:44.239 --> 0:40:47.319
<v Speaker 2>what would I look back and do different? And so

0:40:47.440 --> 0:40:49.480
<v Speaker 2>many things is what I want to say, right hindsight

0:40:49.560 --> 0:40:52.960
<v Speaker 2>twenty twenty. But the truth is nothing right, because it

0:40:53.320 --> 0:40:54.840
<v Speaker 2>took me to the next step, and it took me

0:40:54.880 --> 0:40:56.239
<v Speaker 2>to the next room, and it took me to the

0:40:56.280 --> 0:41:00.000
<v Speaker 2>next table on the next conversation, and it made whatever

0:41:00.120 --> 0:41:03.000
<v Speaker 2>decisions I made allowed me to for me to get

0:41:03.040 --> 0:41:05.400
<v Speaker 2>that land that customer, to me to land that partnership

0:41:05.440 --> 0:41:07.880
<v Speaker 2>and that investor. And I do think that it is

0:41:07.920 --> 0:41:11.040
<v Speaker 2>important not to lose yourself though, And so although I

0:41:11.120 --> 0:41:13.200
<v Speaker 2>was showing up at the steakhouse and at the things,

0:41:13.320 --> 0:41:16.719
<v Speaker 2>like I would invite my counterparts to come, like to

0:41:16.760 --> 0:41:19.040
<v Speaker 2>see it from a different lens. And I'm always like

0:41:19.320 --> 0:41:22.040
<v Speaker 2>every one of like my investors' mentors, like they're all

0:41:22.040 --> 0:41:24.080
<v Speaker 2>probably rolling their eyes laughing at like this is the

0:41:24.160 --> 0:41:27.920
<v Speaker 2>like typical scenario conversation is like how they can be

0:41:27.920 --> 0:41:30.239
<v Speaker 2>better for us to like, okay next time instead, And

0:41:30.239 --> 0:41:33.640
<v Speaker 2>so the next year at that conference, my wonderful investor

0:41:33.680 --> 0:41:35.800
<v Speaker 2>and they're so incredible, so that was not their.

0:41:35.640 --> 0:41:37.880
<v Speaker 3>Intention to make me feel left out. And it was

0:41:37.920 --> 0:41:40.120
<v Speaker 3>a golf tournament on the second day. Of course, it's

0:41:40.120 --> 0:41:41.480
<v Speaker 3>a golf tournament on the second day.

0:41:42.040 --> 0:41:44.520
<v Speaker 2>And so they set me up at a SPA appointment,

0:41:44.560 --> 0:41:45.839
<v Speaker 2>which was so sweet of them.

0:41:46.200 --> 0:41:47.759
<v Speaker 3>But I'm not here to go to the spot.

0:41:47.800 --> 0:41:50.759
<v Speaker 2>I'm here to network with other CEOs and get business done, right,

0:41:51.080 --> 0:41:53.680
<v Speaker 2>And so I ended up just writing the golf carts, right,

0:41:53.840 --> 0:41:55.239
<v Speaker 2>And I ended up writing the golf carts and we

0:41:55.280 --> 0:41:58.200
<v Speaker 2>had such a great time, and like by the end

0:41:58.280 --> 0:42:00.319
<v Speaker 2>of it, you know, next year, they're like, what we

0:42:00.360 --> 0:42:02.319
<v Speaker 2>do different? And I'm like, nothing, Just invite me to

0:42:02.360 --> 0:42:04.520
<v Speaker 2>the golf course, right, And maybe I'm not going to

0:42:04.600 --> 0:42:07.080
<v Speaker 2>golf and maybe I may leave early from a dinner.

0:42:07.160 --> 0:42:09.200
<v Speaker 2>Maybe I won't stay overnight at a conference because I've

0:42:09.200 --> 0:42:10.799
<v Speaker 2>got my kids to go, like to get home to.

0:42:11.840 --> 0:42:13.560
<v Speaker 2>But I want to be invited to that, like I

0:42:13.600 --> 0:42:14.200
<v Speaker 2>want to just be.

0:42:14.200 --> 0:42:14.799
<v Speaker 3>Part of the thing.

0:42:14.800 --> 0:42:18.080
<v Speaker 2>I don't want to have this like curated extra experience.

0:42:18.120 --> 0:42:20.480
<v Speaker 2>And so I'd always invite them, like they would invite

0:42:20.480 --> 0:42:22.840
<v Speaker 2>me back into that conversation of what they could do better.

0:42:23.160 --> 0:42:25.280
<v Speaker 2>But I don't think if I voiced it, they wouldn't

0:42:25.320 --> 0:42:27.920
<v Speaker 2>have known if I just went to the SPA didn't

0:42:27.960 --> 0:42:30.640
<v Speaker 2>say anything right, And so I do.

0:42:30.560 --> 0:42:31.480
<v Speaker 3>Think that that's where I was.

0:42:31.640 --> 0:42:34.160
<v Speaker 2>You know, the early parts of having your voice heard

0:42:34.280 --> 0:42:37.120
<v Speaker 2>is important. You can't make change if you're not going

0:42:37.200 --> 0:42:40.680
<v Speaker 2>to express those ideas. So you have to get comfortable.

0:42:40.680 --> 0:42:42.919
<v Speaker 2>And it's hard. I know, it's so much easier said

0:42:42.960 --> 0:42:44.759
<v Speaker 2>it takes courage to do that.

0:42:45.280 --> 0:42:46.920
<v Speaker 3>But I think if you do it in a.

0:42:46.880 --> 0:42:49.120
<v Speaker 2>Way that's kind, and if you do it in a

0:42:49.120 --> 0:42:50.400
<v Speaker 2>way that's loving it, if you do it in a

0:42:50.440 --> 0:42:53.520
<v Speaker 2>way that's empathetic, and it's not belittling, and it's not oh,

0:42:53.560 --> 0:42:56.680
<v Speaker 2>you made me feel, it's not you language.

0:42:56.200 --> 0:42:59.759
<v Speaker 3>It's I'm really excited for this. And I see a

0:42:59.800 --> 0:43:01.120
<v Speaker 3>lot of good in people.

0:43:01.640 --> 0:43:05.520
<v Speaker 2>And even though I faced a lot of the things

0:43:05.520 --> 0:43:09.360
<v Speaker 2>that I faced, I knew that very very few times

0:43:09.520 --> 0:43:12.440
<v Speaker 2>where I felt that I was malicious or intentional, but

0:43:12.520 --> 0:43:13.840
<v Speaker 2>most of the time it wasn't.

0:43:13.840 --> 0:43:16.920
<v Speaker 3>They just don't know. They just don't know. And so

0:43:16.960 --> 0:43:19.520
<v Speaker 3>I think if you invite people into.

0:43:18.960 --> 0:43:23.759
<v Speaker 2>A proactive conversation, a co created conversation, that change can

0:43:23.800 --> 0:43:25.840
<v Speaker 2>happen that way. And that's how I was able to

0:43:25.960 --> 0:43:29.319
<v Speaker 2>navigate the Boys Club once doing it again.

0:43:29.400 --> 0:43:30.399
<v Speaker 3>I mean, fine, it still hasn't.

0:43:30.440 --> 0:43:34.319
<v Speaker 2>The fact the fintech space is it's different, but I

0:43:34.360 --> 0:43:37.920
<v Speaker 2>do think that we can co create a more beautiful

0:43:38.120 --> 0:43:39.040
<v Speaker 2>experience for all.

0:43:39.360 --> 0:43:41.160
<v Speaker 1>Yeah. No, thank you for being so honest as well,

0:43:41.200 --> 0:43:43.759
<v Speaker 1>because I think it's like you said, it's been ten

0:43:43.840 --> 0:43:46.360
<v Speaker 1>years and it still hasn't changed drastically. It's changed a

0:43:46.360 --> 0:43:50.040
<v Speaker 1>little bit, but your ability to deal with it positively

0:43:50.520 --> 0:43:53.320
<v Speaker 1>and proactively has helped you move along. And one of

0:43:53.360 --> 0:43:54.680
<v Speaker 1>the things you did, and you said to me, like

0:43:54.719 --> 0:43:58.480
<v Speaker 1>you built your business with family. Yeah, and that's rare

0:43:58.640 --> 0:44:00.640
<v Speaker 1>I feel as well. In this day. I feel like

0:44:00.680 --> 0:44:03.960
<v Speaker 1>there were companies like a century ago which were family built,

0:44:04.000 --> 0:44:07.439
<v Speaker 1>family owned, they passed it down through generations. Family built

0:44:07.480 --> 0:44:09.840
<v Speaker 1>businesses are more rare now. And I've even had a

0:44:09.840 --> 0:44:11.840
<v Speaker 1>lot of friends and family members that I know that

0:44:11.920 --> 0:44:15.759
<v Speaker 1>have built things with their friends, investments, companies, and at

0:44:15.800 --> 0:44:19.799
<v Speaker 1>some point there's a breakof there's a breakdown in communication,

0:44:20.080 --> 0:44:24.520
<v Speaker 1>there's potentially distance that's created, and I think people can

0:44:24.560 --> 0:44:27.400
<v Speaker 1>sometimes be quite naive and trusting when they go into

0:44:27.920 --> 0:44:32.320
<v Speaker 1>family based or friend based businesses, and at some point

0:44:32.680 --> 0:44:35.960
<v Speaker 1>the friendship kind of changes because of money. The family

0:44:36.000 --> 0:44:38.680
<v Speaker 1>falls out over money. Generally, money seems to be this

0:44:39.360 --> 0:44:41.560
<v Speaker 1>force that has the power to break some of the

0:44:41.600 --> 0:44:46.279
<v Speaker 1>deepest bonds. As someone who's built a successful relationship with

0:44:46.440 --> 0:44:48.800
<v Speaker 1>their family and built a business at the same time,

0:44:49.280 --> 0:44:54.799
<v Speaker 1>what three warnings or cautions or clarifications would you put

0:44:54.800 --> 0:44:58.040
<v Speaker 1>into place for anyone listening right now thinking I'm starting

0:44:58.040 --> 0:44:59.759
<v Speaker 1>this with my friend, I'm super excited, we love each other,

0:45:00.239 --> 0:45:03.160
<v Speaker 1>need anything, contracts forget it, or someone with their families,

0:45:03.200 --> 0:45:05.680
<v Speaker 1>just like, of course I trust my family. What would

0:45:05.719 --> 0:45:07.440
<v Speaker 1>you be three things you'd lay out for them to say,

0:45:07.480 --> 0:45:09.759
<v Speaker 1>here's how to get it right, and here's what we did.

0:45:10.000 --> 0:45:12.880
<v Speaker 2>It's definitely very rare so and I've seen it with

0:45:12.960 --> 0:45:14.279
<v Speaker 2>my own friends firsthand.

0:45:14.480 --> 0:45:15.759
<v Speaker 3>Of what you're saying is.

0:45:15.680 --> 0:45:18.120
<v Speaker 2>So treat because you go into it with that level

0:45:18.120 --> 0:45:21.879
<v Speaker 2>of trust, that excitement. With my brother when he came

0:45:21.880 --> 0:45:23.839
<v Speaker 2>into that, he came into the business a year after

0:45:23.920 --> 0:45:26.560
<v Speaker 2>almost a year after he was supporting me on a

0:45:26.640 --> 0:45:29.279
<v Speaker 2>back end, and then when things really started taking like

0:45:29.320 --> 0:45:31.719
<v Speaker 2>taking off, I needed help, I needed to grow, and

0:45:31.760 --> 0:45:33.719
<v Speaker 2>he was an expert in different things. And I think

0:45:33.760 --> 0:45:36.600
<v Speaker 2>advice number one is don't just partner up for the

0:45:36.640 --> 0:45:37.440
<v Speaker 2>sake of partnering.

0:45:37.520 --> 0:45:37.680
<v Speaker 4>Up.

0:45:37.880 --> 0:45:40.360
<v Speaker 2>We definitely had so much trust to me and we

0:45:40.400 --> 0:45:43.080
<v Speaker 2>have the same DNA, right, Like there's like same value

0:45:43.120 --> 0:45:45.960
<v Speaker 2>system every Like there's nobody in my life that has

0:45:46.000 --> 0:45:49.960
<v Speaker 2>gone through almost every life experience with me than my brother.

0:45:50.400 --> 0:45:53.520
<v Speaker 2>Like that's such a cool bond as siblings that you

0:45:53.560 --> 0:45:56.360
<v Speaker 2>get to have, right, They really understand all of the

0:45:56.680 --> 0:46:00.200
<v Speaker 2>craziness the families of the They're really your you know,

0:46:00.280 --> 0:46:02.400
<v Speaker 2>the other half of you in a different way in

0:46:02.440 --> 0:46:04.920
<v Speaker 2>your the primary part of your growing up. So we

0:46:05.000 --> 0:46:08.279
<v Speaker 2>had so much trust. Everything that made me great made

0:46:08.360 --> 0:46:11.000
<v Speaker 2>him great. Everything that you know, would be things that

0:46:11.480 --> 0:46:13.600
<v Speaker 2>maybe messed us up, messed him up. Right, So we

0:46:13.680 --> 0:46:17.319
<v Speaker 2>had this true bond. But he was different in his

0:46:17.400 --> 0:46:20.880
<v Speaker 2>skill set. I had really strong strength and people and

0:46:21.239 --> 0:46:25.759
<v Speaker 2>brand and marketing and just the ability to inspire and

0:46:25.840 --> 0:46:28.640
<v Speaker 2>get talent and drive. He was so great at sales

0:46:28.640 --> 0:46:31.680
<v Speaker 2>and operations and that was the skill set that I needed.

0:46:32.040 --> 0:46:35.600
<v Speaker 3>And so I think advice number one is stay in

0:46:35.640 --> 0:46:36.240
<v Speaker 3>your lanes.

0:46:36.719 --> 0:46:38.839
<v Speaker 2>So I think where what happens is like when you're

0:46:39.040 --> 0:46:41.719
<v Speaker 2>you know, in each other's lanes, that's where it becomes tough.

0:46:41.800 --> 0:46:46.080
<v Speaker 2>So having clear roles and responsibilities and then that's where

0:46:46.080 --> 0:46:48.160
<v Speaker 2>the trust component comes in because if you really trust

0:46:48.160 --> 0:46:51.880
<v Speaker 2>each other, then you have to let them run it

0:46:51.960 --> 0:46:53.560
<v Speaker 2>the way that they would run it, and they have

0:46:53.640 --> 0:46:55.520
<v Speaker 2>to trust to you in running that lane the way

0:46:55.520 --> 0:46:57.360
<v Speaker 2>that I would like that you're going to run it.

0:46:57.760 --> 0:46:59.360
<v Speaker 2>And so I think that that's Number one is to

0:46:59.400 --> 0:47:00.280
<v Speaker 2>divide in Conker.

0:47:00.760 --> 0:47:05.120
<v Speaker 3>Number two, you brought up money. Money is it's tough.

0:47:05.320 --> 0:47:08.000
<v Speaker 2>Right, and so in it that is truly what has

0:47:08.040 --> 0:47:13.239
<v Speaker 2>I've seen broken families and relationships. And one thing that

0:47:13.600 --> 0:47:16.080
<v Speaker 2>you know, when Seal came on board, I could have

0:47:16.480 --> 0:47:19.120
<v Speaker 2>maybe offered a different equity stake or when we were

0:47:19.160 --> 0:47:20.759
<v Speaker 2>like trying to figure out how we're going to do this,

0:47:21.560 --> 0:47:22.640
<v Speaker 2>and it.

0:47:22.600 --> 0:47:24.520
<v Speaker 3>Was fifty to fifty, it wasn't even a question.

0:47:24.640 --> 0:47:27.560
<v Speaker 2>And even though I was started, like started the company first,

0:47:27.560 --> 0:47:31.440
<v Speaker 2>whatever it was, but I knew that I never wanted

0:47:31.719 --> 0:47:35.319
<v Speaker 2>money to be our relationship is the most important thing,

0:47:35.800 --> 0:47:37.600
<v Speaker 2>and so I never wanted to build like what if

0:47:37.680 --> 0:47:39.280
<v Speaker 2>the business is going to fail, we're gonna have success,

0:47:39.320 --> 0:47:40.520
<v Speaker 2>We're going to fail, We're going to I didn't know

0:47:40.600 --> 0:47:43.400
<v Speaker 2>what was going to be the outcome, but family is forever,

0:47:43.520 --> 0:47:45.840
<v Speaker 2>Like I didn't want to ruin that. And so to

0:47:45.960 --> 0:47:48.640
<v Speaker 2>avoid not letting money come in the way. And I

0:47:48.680 --> 0:47:51.840
<v Speaker 2>know this isn't practical for many people, but that was

0:47:51.840 --> 0:47:55.000
<v Speaker 2>the reason why it was fifty to fifty. I got

0:47:55.000 --> 0:47:57.800
<v Speaker 2>two percent more because I'm two years older, so older

0:47:57.840 --> 0:48:00.280
<v Speaker 2>sister all like that.

0:48:00.440 --> 0:48:01.040
<v Speaker 3>That was the deal.

0:48:01.040 --> 0:48:04.040
<v Speaker 2>And actually this company now we're building again together and

0:48:04.040 --> 0:48:06.160
<v Speaker 2>this time he has two percent more to make life fair.

0:48:07.200 --> 0:48:07.480
<v Speaker 3>Yeah.

0:48:07.520 --> 0:48:10.400
<v Speaker 2>So, but we came from a place and with that allowed,

0:48:10.680 --> 0:48:13.560
<v Speaker 2>it wasn't about me feeling great or him feeling great.

0:48:14.239 --> 0:48:16.399
<v Speaker 3>We both came from a sense of partnership.

0:48:16.800 --> 0:48:19.399
<v Speaker 2>And so every decision that you make, and whether that's

0:48:19.440 --> 0:48:21.799
<v Speaker 2>with your friend or with your spouse or whoever you're

0:48:21.800 --> 0:48:24.799
<v Speaker 2>doing a business partner that you're doing business with, if

0:48:24.800 --> 0:48:28.840
<v Speaker 2>you guys are coming at it from this same equitable lens,

0:48:29.520 --> 0:48:32.239
<v Speaker 2>then you know that like there's that extra level of

0:48:32.239 --> 0:48:35.400
<v Speaker 2>trust because there isn't any other gain or benefit for

0:48:35.560 --> 0:48:38.239
<v Speaker 2>sal or for myself there we're always coming at it

0:48:38.400 --> 0:48:41.080
<v Speaker 2>for the same outcome. And I know that's not perfect

0:48:41.160 --> 0:48:44.600
<v Speaker 2>for all kinds of businesses, but it's all about value, right.

0:48:44.640 --> 0:48:47.280
<v Speaker 2>Where there's not that disconnect is when someone doesn't feel

0:48:47.360 --> 0:48:50.400
<v Speaker 2>their value and so really sitting down and understanding the

0:48:50.480 --> 0:48:54.239
<v Speaker 2>value component of it, it's super critical and then just

0:48:54.280 --> 0:48:56.880
<v Speaker 2>advice that it is important to talk about what happens

0:48:56.920 --> 0:49:00.560
<v Speaker 2>if it doesn't go well, right, So to have have

0:49:00.640 --> 0:49:03.640
<v Speaker 2>that conversation and to have things in place to say,

0:49:03.680 --> 0:49:06.160
<v Speaker 2>if it doesn't go well, here's how we're going to

0:49:06.480 --> 0:49:07.200
<v Speaker 2>solve through it.

0:49:07.640 --> 0:49:09.560
<v Speaker 3>But I think it's it's not just having the end

0:49:09.560 --> 0:49:09.919
<v Speaker 3>in mind.

0:49:10.080 --> 0:49:13.080
<v Speaker 2>We actually never signed a like a contract, so that's

0:49:13.120 --> 0:49:16.200
<v Speaker 2>actually I'm giving the advice. I never took the advice,

0:49:16.840 --> 0:49:19.560
<v Speaker 2>and I will say what did get us through it

0:49:19.640 --> 0:49:25.279
<v Speaker 2>is any business partnership. Business is personal like period. It's

0:49:25.280 --> 0:49:29.240
<v Speaker 2>a relationship. I mean, you were the guru of relationship advice,

0:49:29.320 --> 0:49:31.719
<v Speaker 2>like it is. You have to nurture this relationship. You

0:49:31.719 --> 0:49:33.160
<v Speaker 2>have to spend time in this relationship.

0:49:33.520 --> 0:49:34.040
<v Speaker 3>It's a relation.

0:49:34.239 --> 0:49:38.320
<v Speaker 2>You have to ensure that the other person is feeling seen, heard, valued,

0:49:38.360 --> 0:49:41.440
<v Speaker 2>and you've got to ensure that there's strong communication in

0:49:41.480 --> 0:49:42.239
<v Speaker 2>the relationship.

0:49:42.680 --> 0:49:45.279
<v Speaker 3>So Sally and I we're siblings.

0:49:45.640 --> 0:49:49.120
<v Speaker 2>We fight more than any like it is NonStop, Like

0:49:49.160 --> 0:49:51.200
<v Speaker 2>I disagree with him a one hundred times a day,

0:49:51.440 --> 0:49:53.120
<v Speaker 2>one hundred times a day, but we.

0:49:53.120 --> 0:49:54.400
<v Speaker 3>Also make up very quickly.

0:49:54.440 --> 0:49:56.480
<v Speaker 2>Because the way that I talk to my brother, there's

0:49:56.480 --> 0:49:58.040
<v Speaker 2>probably nobody in the world I could ever talk to

0:49:58.280 --> 0:50:01.000
<v Speaker 2>that is like, it's just how a siblings work. But

0:50:01.120 --> 0:50:04.279
<v Speaker 2>we have great level of communication and we got an

0:50:04.360 --> 0:50:07.400
<v Speaker 2>incredible coach to support us. We had almost like a therapist,

0:50:07.440 --> 0:50:10.839
<v Speaker 2>a business therapist, because that's what this is. It's a relationship.

0:50:11.120 --> 0:50:13.080
<v Speaker 2>And so I think it's never too early. So if

0:50:13.080 --> 0:50:16.440
<v Speaker 2>you do have a partnership to have a third party

0:50:16.480 --> 0:50:19.520
<v Speaker 2>that you can communicate, just like couple's therapy, right, that

0:50:19.560 --> 0:50:21.320
<v Speaker 2>you can go to and you're like, we're both committed

0:50:21.320 --> 0:50:23.799
<v Speaker 2>to making this work, but it's so annoying when she

0:50:23.880 --> 0:50:26.000
<v Speaker 2>does this, or it's so annoying when he does that,

0:50:26.480 --> 0:50:29.160
<v Speaker 2>And so it's not coming from a lens of me

0:50:29.280 --> 0:50:31.760
<v Speaker 2>against him, and that there is like a third party

0:50:31.760 --> 0:50:35.480
<v Speaker 2>there that's been super helpful and just building upon that communication.

0:50:35.560 --> 0:50:38.799
<v Speaker 2>So trust is super important and not in that communication.

0:50:39.080 --> 0:50:40.960
<v Speaker 2>It's where it goes wrong is when you start brushing

0:50:41.000 --> 0:50:43.319
<v Speaker 2>it under the rug, right when you're like, that's where

0:50:43.400 --> 0:50:48.600
<v Speaker 2>resentment forms, where relationships fail, business relationships, personal relationship, it's resentment.

0:50:48.840 --> 0:50:52.239
<v Speaker 2>We don't talk about it, we're not addressing it, we're

0:50:52.239 --> 0:50:54.960
<v Speaker 2>not co we're not finding a solution for it. And

0:50:55.000 --> 0:50:57.040
<v Speaker 2>then the next time it happens you're like, oh, remember

0:50:57.040 --> 0:50:59.759
<v Speaker 2>that last time that that happened. Remember so all of

0:50:59.800 --> 0:51:02.520
<v Speaker 2>this triangulation, that negative conversation.

0:51:02.719 --> 0:51:03.960
<v Speaker 3>I'm a huge believer.

0:51:04.840 --> 0:51:08.000
<v Speaker 2>I'm like always hard on my sleeve always, And so

0:51:08.360 --> 0:51:10.680
<v Speaker 2>that's what's worked, to just be honest and have those

0:51:10.719 --> 0:51:13.279
<v Speaker 2>conversations and if you need help, and get that third

0:51:13.320 --> 0:51:16.239
<v Speaker 2>person involved. But that's been what's worked really well for us.

0:51:16.520 --> 0:51:19.120
<v Speaker 1>I think there's something to be said for relationships where

0:51:19.160 --> 0:51:21.399
<v Speaker 1>you already have a deep understanding of each other. When

0:51:21.480 --> 0:51:23.359
<v Speaker 1>Radi and I start a Jouni together, which is our

0:51:23.400 --> 0:51:28.120
<v Speaker 1>tea company, it was so much about leaning into each

0:51:28.160 --> 0:51:30.920
<v Speaker 1>other's strengths and trusting each other with what we knew.

0:51:31.280 --> 0:51:34.360
<v Speaker 1>So I know that Radi deeply understands flavor profile, she

0:51:34.400 --> 0:51:37.560
<v Speaker 1>really understands ingredients, she knows what's good for people's health.

0:51:37.920 --> 0:51:41.640
<v Speaker 1>She's that's her world, Like, that's that's what she's dedicated

0:51:41.640 --> 0:51:43.799
<v Speaker 1>her life to. She's a nutrition is, she's a dietitian.

0:51:44.200 --> 0:51:47.160
<v Speaker 1>She has a background in that, and so I can

0:51:47.200 --> 0:51:50.480
<v Speaker 1>trust her with that. And then I love storytelling, I

0:51:50.520 --> 0:51:53.239
<v Speaker 1>love symbolism, I love aesthetics like that that's my world.

0:51:53.400 --> 0:51:56.279
<v Speaker 1>And I love the idea of how something can become

0:51:56.320 --> 0:51:58.520
<v Speaker 1>a part of someone's routine, and you know, we have

0:51:58.560 --> 0:52:00.520
<v Speaker 1>a Jouny for the morning and a Junie the evening

0:52:00.560 --> 0:52:02.640
<v Speaker 1>and a Juni for midday pick me up. And I

0:52:02.719 --> 0:52:05.520
<v Speaker 1>understand how people need to use products in order to

0:52:05.560 --> 0:52:09.319
<v Speaker 1>feel better. And when there's that trust and that understanding,

0:52:09.360 --> 0:52:10.880
<v Speaker 1>now it's like, Okay, we don't need to tread on

0:52:10.920 --> 0:52:14.120
<v Speaker 1>each other's toes. But we've been together for probably like

0:52:15.239 --> 0:52:18.480
<v Speaker 1>nine ten years when we started something together, so there's

0:52:18.520 --> 0:52:20.560
<v Speaker 1>such a deep understanding, whereas if we started it in

0:52:20.640 --> 0:52:23.839
<v Speaker 1>year one, chances are been a lot more difficult. And

0:52:23.880 --> 0:52:25.799
<v Speaker 1>so I think if you are building something with someone,

0:52:25.840 --> 0:52:28.600
<v Speaker 1>you know, if you know them well enough, it's more

0:52:28.800 --> 0:52:31.279
<v Speaker 1>likely to be effective as opposed to like, oh, we

0:52:31.360 --> 0:52:33.640
<v Speaker 1>just hit it off and we kind of got some

0:52:33.760 --> 0:52:36.200
<v Speaker 1>chemistry and then you know you don't really know them

0:52:36.200 --> 0:52:38.479
<v Speaker 1>well enough. But I wanted to ask you something, something

0:52:38.520 --> 0:52:41.520
<v Speaker 1>that I want to pivot slightly because I think it's

0:52:41.520 --> 0:52:43.280
<v Speaker 1>something that I talk to a lot of people about

0:52:44.120 --> 0:52:46.560
<v Speaker 1>and I think you've nailed in and we kind of

0:52:46.640 --> 0:52:50.200
<v Speaker 1>touched on it in our previous conversation before we started recording.

0:52:50.520 --> 0:52:54.680
<v Speaker 1>You built a business in what is a background product

0:52:55.280 --> 0:52:58.320
<v Speaker 1>right in the sense of it's not consumer facing directly,

0:52:58.400 --> 0:53:02.080
<v Speaker 1>it's not something that everyone would come across sexy. Yeah,

0:53:02.160 --> 0:53:04.399
<v Speaker 1>it's I call it un sexy money, and it's and

0:53:04.440 --> 0:53:06.920
<v Speaker 1>I think it's the coolest type of money. There's a

0:53:06.920 --> 0:53:08.840
<v Speaker 1>lot of pressure these days where everyone thinks I have

0:53:08.880 --> 0:53:11.359
<v Speaker 1>to have a social media following, I have to build

0:53:11.400 --> 0:53:14.319
<v Speaker 1>a brand that's known online. I need a viral brand.

0:53:14.360 --> 0:53:16.880
<v Speaker 1>If it's going to make money, it has to be consumed,

0:53:16.960 --> 0:53:19.719
<v Speaker 1>like we put this weird pressure. And I always think

0:53:19.719 --> 0:53:21.840
<v Speaker 1>about like I used to work at Accentua, and I

0:53:21.920 --> 0:53:24.200
<v Speaker 1>used to think about the amount of things that Accentua required,

0:53:24.239 --> 0:53:26.520
<v Speaker 1>things that extensual works with. I was like, no one's

0:53:26.560 --> 0:53:29.239
<v Speaker 1>ever heard of these companies, and there are founders here

0:53:29.120 --> 0:53:32.480
<v Speaker 1>are winning massively, and I feel like this generation might

0:53:32.520 --> 0:53:36.279
<v Speaker 1>be missing out on the businesses that solve real problems

0:53:36.600 --> 0:53:40.000
<v Speaker 1>that affects millions of people behind the scenes, that the

0:53:40.040 --> 0:53:42.640
<v Speaker 1>opportunity to scale really really fast because we're too busy

0:53:42.680 --> 0:53:45.600
<v Speaker 1>trying to grow an online following. And so walk us

0:53:45.600 --> 0:53:49.480
<v Speaker 1>through that understanding of how you encourage founders to find

0:53:49.520 --> 0:53:52.279
<v Speaker 1>their niche and build their product and think about what

0:53:52.280 --> 0:53:54.520
<v Speaker 1>they're doing, because today it's been like, oh, well, if

0:53:54.560 --> 0:53:56.960
<v Speaker 1>my brand hasn't had a viral video yet, it probably

0:53:57.000 --> 0:53:59.160
<v Speaker 1>won't become big, So so walk us through that a

0:53:59.160 --> 0:53:59.600
<v Speaker 1>little bit.

0:53:59.760 --> 0:54:02.480
<v Speaker 2>It's done so much good, but it's ruined us, right like,

0:54:02.520 --> 0:54:06.000
<v Speaker 2>it's ruined us in so so many ways. We have

0:54:06.080 --> 0:54:09.839
<v Speaker 2>to stop doing things for the gram it is. It

0:54:09.920 --> 0:54:14.359
<v Speaker 2>is our mentality of building companies, products, services that if

0:54:14.360 --> 0:54:16.720
<v Speaker 2>it's not this, then it's not that. And I also

0:54:16.760 --> 0:54:18.640
<v Speaker 2>think that it's important for us to have a social

0:54:18.680 --> 0:54:20.640
<v Speaker 2>presence and to utilize all these.

0:54:20.520 --> 0:54:21.120
<v Speaker 3>Tools that we have.

0:54:21.200 --> 0:54:23.359
<v Speaker 2>So there's so much good that can come from it,

0:54:23.640 --> 0:54:25.960
<v Speaker 2>but it doesn't have to be all of it, and

0:54:26.040 --> 0:54:28.600
<v Speaker 2>so I do think it's important. There's so much opportunity

0:54:28.600 --> 0:54:33.719
<v Speaker 2>out there. Most entrepreneurs that I know of personally that

0:54:33.800 --> 0:54:36.839
<v Speaker 2>have been really successful came from a corporate position that

0:54:36.920 --> 0:54:39.640
<v Speaker 2>like saw something and then they wanted to go tackle

0:54:39.680 --> 0:54:43.840
<v Speaker 2>this one unique problem. And these unsexy businesses are solving

0:54:43.880 --> 0:54:46.640
<v Speaker 2>the most complex problems for us. So we did forty

0:54:46.719 --> 0:54:49.320
<v Speaker 2>billion dollars in payments through this ecosystem that I almost

0:54:49.320 --> 0:54:52.480
<v Speaker 2>didn't start. If I didn't build it, we we solved

0:54:52.840 --> 0:54:56.240
<v Speaker 2>huge problems in this It was so unsexy. Card present

0:54:56.320 --> 0:54:59.960
<v Speaker 2>versus card not present so Stripe was focused on digital transactions,

0:55:00.040 --> 0:55:01.960
<v Speaker 2>where was focused on in person transactions.

0:55:02.000 --> 0:55:03.879
<v Speaker 3>Guess what, there was nobody bridging the gap for.

0:55:03.920 --> 0:55:08.600
<v Speaker 2>Like dentist offices that needed both in person and online transactions.

0:55:08.920 --> 0:55:09.400
<v Speaker 3>Boom.

0:55:09.480 --> 0:55:12.640
<v Speaker 2>There was the opportunity that nobody saw on building that tech.

0:55:13.280 --> 0:55:15.200
<v Speaker 2>And it's not about I didn't have the background. I

0:55:15.239 --> 0:55:18.440
<v Speaker 2>wasn't a coder, I wasn't an engineer, but I could

0:55:18.480 --> 0:55:21.200
<v Speaker 2>see where the world was going. And I think that's

0:55:21.239 --> 0:55:24.799
<v Speaker 2>what entrepreneurship is. It's the spirit of solving for problems.

0:55:25.160 --> 0:55:28.920
<v Speaker 2>It's not for show. Success will come if you just

0:55:29.840 --> 0:55:32.080
<v Speaker 2>let go of that. And you can also have a

0:55:32.120 --> 0:55:35.040
<v Speaker 2>social following and build a great band and have the

0:55:35.080 --> 0:55:37.520
<v Speaker 2>podcast and do the things to go reach more people.

0:55:37.840 --> 0:55:40.440
<v Speaker 2>But you can solve if you just focus on solving

0:55:40.480 --> 0:55:43.719
<v Speaker 2>the problem and seeing it uniquely. And if it's one

0:55:43.719 --> 0:55:45.799
<v Speaker 2>of you, you're really like it's resonating with you because

0:55:45.840 --> 0:55:49.200
<v Speaker 2>you're like, I am that person. I'm always finding Like

0:55:49.239 --> 0:55:51.040
<v Speaker 2>you're in the shower and you're like, this should be better,

0:55:51.520 --> 0:55:54.360
<v Speaker 2>this could be better. Right, You're you're always finding the

0:55:54.400 --> 0:55:58.000
<v Speaker 2>next thing. But ideas don't make you an entrepreneur.

0:55:58.160 --> 0:56:02.760
<v Speaker 3>Execution does, right. Everybody has ideas. It's really about execution.

0:56:03.480 --> 0:56:05.200
<v Speaker 2>And that's the thing I feel like, that's the thing

0:56:05.200 --> 0:56:08.439
<v Speaker 2>that I saw maybe in like Salini growing up, was.

0:56:08.360 --> 0:56:09.840
<v Speaker 3>Like got to put in the work.

0:56:10.239 --> 0:56:13.000
<v Speaker 2>Even after everything that I have, I show up every

0:56:13.040 --> 0:56:15.719
<v Speaker 2>single day and I work. I put my head down

0:56:15.719 --> 0:56:17.319
<v Speaker 2>at night and I ask myself, did I like give

0:56:17.320 --> 0:56:19.240
<v Speaker 2>my one hundred and tent? I work so hard still

0:56:19.840 --> 0:56:22.439
<v Speaker 2>and it's just part of and yes, I work smart too,

0:56:22.520 --> 0:56:24.799
<v Speaker 2>so it's not that I'm not just grinding my way.

0:56:25.040 --> 0:56:26.080
<v Speaker 3>I'm being intentional, but.

0:56:26.200 --> 0:56:29.000
<v Speaker 2>Hard work is a huge part of it. Because there's

0:56:29.040 --> 0:56:31.279
<v Speaker 2>no such thing as a billion dollar idea. It's a

0:56:31.320 --> 0:56:32.239
<v Speaker 2>billion dollar.

0:56:32.040 --> 0:56:35.600
<v Speaker 3>Execution, and to execute it's every single day.

0:56:35.600 --> 0:56:38.000
<v Speaker 2>You just got to keep showing up and like that mountain,

0:56:38.360 --> 0:56:39.919
<v Speaker 2>the mountain's going to be there, and then you're gonna

0:56:39.920 --> 0:56:41.560
<v Speaker 2>climb it, and guess what, You're gonna get to the top.

0:56:41.880 --> 0:56:42.520
<v Speaker 3>And you're gonna.

0:56:42.320 --> 0:56:45.000
<v Speaker 2>Climb this thing the next the next day, there's another mountain,

0:56:45.239 --> 0:56:49.080
<v Speaker 2>and there's another mountain. So you've got to love that challenge.

0:56:49.320 --> 0:56:51.480
<v Speaker 2>That's what entrepreneurship is. It's not I didn't build a

0:56:51.520 --> 0:56:54.080
<v Speaker 2>billion dollar It took me twelve years to build that business.

0:56:54.120 --> 0:56:57.239
<v Speaker 2>Ten years to exit that business. It didn't happen overnight.

0:56:57.719 --> 0:57:00.600
<v Speaker 2>It happened because I just kept showing up. It wasn't

0:57:00.600 --> 0:57:03.120
<v Speaker 2>this magic formula. And people ask like, what was the

0:57:03.160 --> 0:57:05.319
<v Speaker 2>secret to the billion dollar success?

0:57:05.480 --> 0:57:07.839
<v Speaker 3>I didn't give up, Like I just somehow kept showing up.

0:57:08.000 --> 0:57:10.400
<v Speaker 3>I can name every founders, like every journey where we

0:57:10.400 --> 0:57:11.799
<v Speaker 3>almost going to make prayer roll. I had to put

0:57:11.840 --> 0:57:13.239
<v Speaker 3>my mortgage on the line. We had to do.

0:57:13.400 --> 0:57:16.440
<v Speaker 2>We didn't get the investors, we lost the customers. But

0:57:16.520 --> 0:57:19.400
<v Speaker 2>you just keep going, and so you have to find

0:57:19.400 --> 0:57:21.400
<v Speaker 2>out why to really power you through. And for me

0:57:21.480 --> 0:57:24.640
<v Speaker 2>it was I just love to solve really big problems.

0:57:24.920 --> 0:57:27.680
<v Speaker 2>And that's why even after exit, right, it's like here

0:57:27.720 --> 0:57:31.520
<v Speaker 2>I'm back again in building again. It's because I see

0:57:31.560 --> 0:57:34.760
<v Speaker 2>the problem and I know we can solve it.

0:57:35.000 --> 0:57:36.760
<v Speaker 1>Yeah. I think you're the right person. And asked this

0:57:36.840 --> 0:57:39.160
<v Speaker 1>question to you because you talked about working hard and

0:57:39.240 --> 0:57:42.520
<v Speaker 1>working smart, But what was the mindset shift in building

0:57:42.640 --> 0:57:46.000
<v Speaker 1>a million dollar business one hundred million and then getting

0:57:46.000 --> 0:57:49.480
<v Speaker 1>to a billion? Like what changed? Because I think there

0:57:49.480 --> 0:57:51.320
<v Speaker 1>may be people listening who've like built the million and

0:57:51.320 --> 0:57:52.880
<v Speaker 1>they're like, I want to get to ten or one hundred.

0:57:52.960 --> 0:57:55.320
<v Speaker 1>I don't know what what do I need to do differently?

0:57:55.720 --> 0:57:59.600
<v Speaker 1>Because I think at every level there's a different mindset,

0:57:59.720 --> 0:58:02.840
<v Speaker 1>different type of work that's required, and often we don't

0:58:02.880 --> 0:58:04.600
<v Speaker 1>talk about that enough, and so you keep doing the

0:58:04.600 --> 0:58:07.520
<v Speaker 1>same thing again and again expecting a different result, as

0:58:07.560 --> 0:58:10.920
<v Speaker 1>Einstein said, is insanity. What was different? What did you

0:58:11.000 --> 0:58:13.480
<v Speaker 1>find that you at to up level to go from

0:58:13.520 --> 0:58:15.560
<v Speaker 1>one to one hundred hundred to a billion?

0:58:15.800 --> 0:58:19.920
<v Speaker 2>You're brilliant because everything has to change. It's completely different

0:58:20.280 --> 0:58:23.360
<v Speaker 2>going from your zero to six figures, you know, getting

0:58:23.400 --> 0:58:26.000
<v Speaker 2>that validation of your it's a completely different journey from

0:58:26.080 --> 0:58:29.280
<v Speaker 2>zero to six, from six to seven, it's a completely

0:58:29.320 --> 0:58:32.760
<v Speaker 2>different journey. And everything breaks, and it's supposed to break.

0:58:32.840 --> 0:58:35.320
<v Speaker 3>Going from seven to eight figures in revenue, it's going

0:58:35.400 --> 0:58:35.959
<v Speaker 3>to break again.

0:58:36.040 --> 0:58:38.439
<v Speaker 2>Your systems are going to break. People are going to break.

0:58:38.480 --> 0:58:41.520
<v Speaker 2>It's going to break, because it's supposed to. Once you

0:58:41.240 --> 0:58:43.320
<v Speaker 2>get you know, you get things right, or you think

0:58:43.360 --> 0:58:45.200
<v Speaker 2>you get these things right. If you're doing what you've

0:58:45.200 --> 0:58:46.960
<v Speaker 2>set out to do, which is go get more customers,

0:58:47.000 --> 0:58:49.840
<v Speaker 2>go get more revenue, there's pressure on that system and

0:58:49.880 --> 0:58:52.560
<v Speaker 2>then you've got to recalibrate. You've got to recalibrate the

0:58:52.600 --> 0:58:56.000
<v Speaker 2>tools you've got to recalibrate the next level of scale,

0:58:56.360 --> 0:58:58.680
<v Speaker 2>and so it is supposed to break. But the one

0:58:58.680 --> 0:59:01.280
<v Speaker 2>thing that's not different if I look back, So we

0:59:01.320 --> 0:59:03.840
<v Speaker 2>had to change our mentality on growth. We had to

0:59:04.400 --> 0:59:07.520
<v Speaker 2>get new technology. It's scale is it's not simple. But

0:59:07.560 --> 0:59:09.160
<v Speaker 2>if I were to boil it down, it comes to

0:59:09.240 --> 0:59:12.160
<v Speaker 2>three things. It's people, process, and profit. You've got to

0:59:12.200 --> 0:59:14.400
<v Speaker 2>scale your people. You've got to scale your process, and

0:59:14.400 --> 0:59:17.040
<v Speaker 2>you've got to scale your profit. Most companies that go

0:59:17.200 --> 0:59:20.480
<v Speaker 2>beyond that market validation of million in revenue and you're

0:59:20.480 --> 0:59:21.880
<v Speaker 2>trying to get to the you know, or the one

0:59:21.960 --> 0:59:25.120
<v Speaker 2>hundred million in value, they have multiple lines of revenue

0:59:25.440 --> 0:59:27.160
<v Speaker 2>and so you're thinking outside of the box. So once

0:59:27.200 --> 0:59:31.000
<v Speaker 2>we were acquiring small businesses, we've shifted to an enterprise strategy.

0:59:31.240 --> 0:59:33.520
<v Speaker 2>Now I'm building again, we're selling directly to the banks.

0:59:33.560 --> 0:59:36.440
<v Speaker 2>We're going directly to enterprise first, because that was the

0:59:36.480 --> 0:59:38.600
<v Speaker 2>one to many that it took me seven years to

0:59:38.680 --> 0:59:40.760
<v Speaker 2>unlock that next and then I'm going to go.

0:59:40.680 --> 0:59:41.520
<v Speaker 3>To small businesses.

0:59:41.520 --> 0:59:44.040
<v Speaker 2>So you have to be able to tap into that

0:59:44.080 --> 0:59:47.360
<v Speaker 2>scale of people, process and profit. But the one thing

0:59:47.400 --> 0:59:49.680
<v Speaker 2>that I would say stayed exactly the same, and it

0:59:49.720 --> 0:59:51.600
<v Speaker 2>was so important for me. I wanted to be the

0:59:51.640 --> 0:59:53.440
<v Speaker 2>one to see the company through to exit. And I

0:59:53.480 --> 0:59:57.400
<v Speaker 2>worked so hard, oh being over prepared over all the

0:59:57.480 --> 0:59:58.439
<v Speaker 2>things so that.

0:59:58.360 --> 0:59:59.960
<v Speaker 3>I could be the best CEO that I could be.

1:00:00.080 --> 1:00:04.400
<v Speaker 2>Like, I put so much intentionality behind working really hard

1:00:04.520 --> 1:00:07.320
<v Speaker 2>to be the best leader that I could. And the

1:00:07.400 --> 1:00:10.040
<v Speaker 2>thing that carried me through that was exactly the same

1:00:10.640 --> 1:00:13.440
<v Speaker 2>was our values in the company. I think we hired

1:00:13.760 --> 1:00:17.959
<v Speaker 2>the right people, we fired the right people, and those

1:00:17.960 --> 1:00:21.400
<v Speaker 2>decisions are hard. And our culture was really built on

1:00:21.480 --> 1:00:23.760
<v Speaker 2>the value system. I mean, I have one Team tattooed

1:00:23.760 --> 1:00:26.680
<v Speaker 2>here on my arm. It comes from that meets me,

1:00:26.760 --> 1:00:29.640
<v Speaker 2>my brother. We're one team, we wan team, one dream like.

1:00:29.680 --> 1:00:32.120
<v Speaker 2>That's that's how it's been since we grew up. That's

1:00:32.160 --> 1:00:34.080
<v Speaker 2>what I wanted our team environment.

1:00:33.680 --> 1:00:34.160
<v Speaker 1>To be like.

1:00:34.840 --> 1:00:38.760
<v Speaker 2>And so building that the culture, the DNA value system

1:00:39.200 --> 1:00:44.120
<v Speaker 2>and those core values, those don't change. Those evolve, but

1:00:44.240 --> 1:00:47.640
<v Speaker 2>that needs to say grounded and the same as you're scaling,

1:00:48.160 --> 1:00:50.400
<v Speaker 2>then you just shift into those are just like it's

1:00:50.440 --> 1:00:53.280
<v Speaker 2>just the next playbook. It's a different heart at the

1:00:53.320 --> 1:00:55.960
<v Speaker 2>next level, but you can solve it and you can

1:00:56.000 --> 1:00:58.760
<v Speaker 2>find people to solve it. And then at that next stage,

1:00:58.880 --> 1:01:01.360
<v Speaker 2>we had amazing leaders at the you know, one hundred

1:01:01.360 --> 1:01:03.640
<v Speaker 2>million dollar mark. And when I started the company, the

1:01:03.720 --> 1:01:05.680
<v Speaker 2>name of the company was Fat Merchant, by the way.

1:01:05.920 --> 1:01:08.919
<v Speaker 3>Because I was twenty five, you know, it was it.

1:01:08.840 --> 1:01:11.560
<v Speaker 2>Was fun and we were disrupting the industry. But I

1:01:11.640 --> 1:01:15.560
<v Speaker 2>knew Fat Merchant was one hundred million dollar company. Stacks

1:01:15.640 --> 1:01:18.600
<v Speaker 2>was a billion dollar company. And I had to get comfortable,

1:01:18.600 --> 1:01:20.800
<v Speaker 2>even though it was to make those pivots, to make

1:01:20.840 --> 1:01:23.400
<v Speaker 2>those changes. And so you've got to see where it's going,

1:01:23.440 --> 1:01:25.480
<v Speaker 2>and you've got to be willing to just throw it

1:01:25.520 --> 1:01:27.800
<v Speaker 2>away and to start again at that, you know, to

1:01:27.840 --> 1:01:29.560
<v Speaker 2>bring in we had to bring in new leaders.

1:01:29.960 --> 1:01:30.439
<v Speaker 3>That's hard.

1:01:30.600 --> 1:01:33.880
<v Speaker 2>Change is hard for organizations, and so you've got to

1:01:33.920 --> 1:01:36.880
<v Speaker 2>go build and to be willing to willing to change.

1:01:36.920 --> 1:01:39.240
<v Speaker 2>It's supposed to break, So get comfortable with it breaking,

1:01:39.440 --> 1:01:40.440
<v Speaker 2>and you just get better.

1:01:40.480 --> 1:01:42.280
<v Speaker 3>It doesn't get easier, but you get better.

1:01:42.400 --> 1:01:44.520
<v Speaker 2>But as long as everybody that's coming in through that

1:01:44.600 --> 1:01:47.320
<v Speaker 2>door has that same that that value principle, and that's

1:01:47.320 --> 1:01:49.640
<v Speaker 2>something that I think it's the most important thing. I

1:01:49.720 --> 1:01:53.080
<v Speaker 2>was so tired of hearing my entire career scenario. You

1:01:53.120 --> 1:01:56.640
<v Speaker 2>take things too personally. Oh wow, And I do because

1:01:56.720 --> 1:01:59.840
<v Speaker 2>it is personal. It's the most personal thing I spent.

1:02:00.720 --> 1:02:03.360
<v Speaker 2>I had this company before I even had my children.

1:02:03.440 --> 1:02:05.840
<v Speaker 2>It's my first baby, right, Like I give that much

1:02:06.400 --> 1:02:09.439
<v Speaker 2>energy and love even for work. Right those that are

1:02:09.520 --> 1:02:11.840
<v Speaker 2>in the workforce, like you, spend more time at work

1:02:11.880 --> 1:02:14.600
<v Speaker 2>than you do anywhere else. It is personal. You don't

1:02:14.680 --> 1:02:17.760
<v Speaker 2>leave yourself at the door before you show up on Zoom.

1:02:18.080 --> 1:02:20.920
<v Speaker 2>You shouldn't be expected to. And I think that we

1:02:21.040 --> 1:02:23.840
<v Speaker 2>can create and I have this vision of a world

1:02:24.000 --> 1:02:27.200
<v Speaker 2>in you know, a working world where we do bring

1:02:27.240 --> 1:02:32.800
<v Speaker 2>the human first. And we had the most tremendous leadership

1:02:32.920 --> 1:02:36.640
<v Speaker 2>and people, and it's been so amazing to be able

1:02:36.680 --> 1:02:39.040
<v Speaker 2>to build again with that same value principle.

1:02:39.040 --> 1:02:41.320
<v Speaker 3>And it's just come. It's the first component of it.

1:02:41.800 --> 1:02:45.240
<v Speaker 2>And who like, you are the company you keep, Literally,

1:02:45.640 --> 1:02:47.520
<v Speaker 2>you are the company you keep.

1:02:48.080 --> 1:02:50.680
<v Speaker 3>And so that DNA is the most important, So don't change.

1:02:50.720 --> 1:02:53.560
<v Speaker 3>That has to be reflective of your value system. And

1:02:53.600 --> 1:02:54.840
<v Speaker 3>then the rest is just a pipe book.

1:02:55.680 --> 1:03:01.400
<v Speaker 1>I really appreciate your highlighting of just how many challenges

1:03:01.600 --> 1:03:05.480
<v Speaker 1>there are to solve and how it's actually normal for

1:03:05.560 --> 1:03:08.600
<v Speaker 1>things to break every time you upgrade and up level.

1:03:09.160 --> 1:03:12.160
<v Speaker 1>And by the way, this includes the team that's working too,

1:03:12.320 --> 1:03:14.840
<v Speaker 1>Like I look at I couldn't do anything without my team,

1:03:14.880 --> 1:03:17.920
<v Speaker 1>It just wouldn't be possible. And the people process profit

1:03:18.000 --> 1:03:21.440
<v Speaker 1>point is so brilliantly laid out for anyone who's listening

1:03:21.520 --> 1:03:24.040
<v Speaker 1>right now, Like I think those three things are so

1:03:24.200 --> 1:03:28.560
<v Speaker 1>pivotal in an organization. And people being able to constantly

1:03:28.680 --> 1:03:34.360
<v Speaker 1>solve after a break. That resilience and grit that's required

1:03:34.560 --> 1:03:36.800
<v Speaker 1>by the whole team, not just by the leader, by

1:03:36.800 --> 1:03:40.040
<v Speaker 1>the whole team. That's so pivotal. And I was going

1:03:40.120 --> 1:03:42.400
<v Speaker 1>to ask you, because I'm listening to you now and

1:03:42.440 --> 1:03:45.520
<v Speaker 1>I'm thinking there's probably at least, like I reckon, you

1:03:45.560 --> 1:03:48.880
<v Speaker 1>have a minimum of one hundred stories a year of

1:03:48.960 --> 1:03:51.200
<v Speaker 1>things going wrong. And I was going to ask you,

1:03:51.240 --> 1:03:53.560
<v Speaker 1>what was your darkest day as an entrepreneur, Like what

1:03:53.760 --> 1:03:58.720
<v Speaker 1>was the toughest day that you remember where? And how

1:03:58.720 --> 1:04:00.000
<v Speaker 1>did it feel and how did you deal with it?

1:04:00.760 --> 1:04:05.480
<v Speaker 2>Surprisingly, my toughest days were actually after I achieved the

1:04:05.520 --> 1:04:08.160
<v Speaker 2>billion dollar value. I sold the company twice, which is

1:04:08.200 --> 1:04:11.680
<v Speaker 2>also a very interesting journey, and I did the things

1:04:11.720 --> 1:04:13.280
<v Speaker 2>that I wanted to do for my team, so I

1:04:13.320 --> 1:04:16.360
<v Speaker 2>carried that my team with me. We made record breaking

1:04:16.400 --> 1:04:21.080
<v Speaker 2>success for our investors, for our team, all the things,

1:04:21.720 --> 1:04:24.200
<v Speaker 2>and then the next year we like I got distracted,

1:04:24.400 --> 1:04:26.800
<v Speaker 2>as I mentioned, like I was chasing something that I

1:04:26.840 --> 1:04:28.880
<v Speaker 2>didn't know that I wanted, and so it was like.

1:04:28.880 --> 1:04:29.680
<v Speaker 3>Boom, we did you know?

1:04:29.760 --> 1:04:31.640
<v Speaker 2>It was two hundred and twenty million, I think was

1:04:31.720 --> 1:04:35.400
<v Speaker 2>the twenty twenty valuation and exit where we cashed seventy

1:04:35.440 --> 1:04:36.400
<v Speaker 2>percent out of the company.

1:04:36.400 --> 1:04:38.760
<v Speaker 3>So whoever owned shares, like everybody made money.

1:04:38.840 --> 1:04:41.160
<v Speaker 2>It was and it wasn't just about the financial It

1:04:41.200 --> 1:04:43.720
<v Speaker 2>was meaningful in a sense of like when you get

1:04:43.760 --> 1:04:45.440
<v Speaker 2>to exit something, when you get to like take it

1:04:45.480 --> 1:04:49.280
<v Speaker 2>to completion, it feels so good, like it was just incredible.

1:04:50.120 --> 1:04:53.400
<v Speaker 2>And then got heads down because it was now what's next.

1:04:53.400 --> 1:04:55.680
<v Speaker 2>It's let's let's keep growing, let's get it to the billion,

1:04:55.760 --> 1:04:58.920
<v Speaker 2>let's IPO, let's go, you know, do what's next. And

1:04:59.200 --> 1:05:01.920
<v Speaker 2>I got heads down again in eighteen months, just building

1:05:01.920 --> 1:05:04.520
<v Speaker 2>and grinding and building and grinding. The only things in

1:05:04.520 --> 1:05:07.240
<v Speaker 2>my life were my company and my family, like that

1:05:07.400 --> 1:05:10.400
<v Speaker 2>was all all it was. My health was deteriorating. I

1:05:10.480 --> 1:05:14.480
<v Speaker 2>was at the worst worst health and I actually had

1:05:14.520 --> 1:05:17.280
<v Speaker 2>never gone to a doctor because I think women can

1:05:17.320 --> 1:05:19.280
<v Speaker 2>relate to this, Like my ob was my doctor for

1:05:19.360 --> 1:05:22.720
<v Speaker 2>like because I was having babies in between and Faisel

1:05:22.760 --> 1:05:24.520
<v Speaker 2>and I were you know, planning a family, and that

1:05:24.600 --> 1:05:27.120
<v Speaker 2>was it. So for five years, my only doctor was

1:05:27.120 --> 1:05:28.880
<v Speaker 2>my ob and I had to go to the doctor

1:05:29.000 --> 1:05:32.760
<v Speaker 2>because it's like not the most prideful thing I can say,

1:05:32.760 --> 1:05:35.600
<v Speaker 2>but we had to get like key Man life insurance

1:05:35.640 --> 1:05:37.560
<v Speaker 2>before our theories easy had to like do these insurance,

1:05:37.600 --> 1:05:39.920
<v Speaker 2>which which means that like I had to be tested

1:05:39.920 --> 1:05:41.760
<v Speaker 2>if I was healthy and what my insurance policy as

1:05:41.760 --> 1:05:44.240
<v Speaker 2>a CEO was. So I went to the doctor because

1:05:44.240 --> 1:05:46.560
<v Speaker 2>I was required to for work, and I got my

1:05:46.600 --> 1:05:50.200
<v Speaker 2>report card back, which was my health report, and I

1:05:50.360 --> 1:05:53.439
<v Speaker 2>was quite literally like a fifty seven year old man,

1:05:53.520 --> 1:05:57.440
<v Speaker 2>like I actually became the pale mail stale CEO, Like

1:05:57.480 --> 1:06:01.600
<v Speaker 2>I literally became him. And my health was my cholesterol,

1:06:01.760 --> 1:06:02.640
<v Speaker 2>my cortisol.

1:06:03.600 --> 1:06:06.360
<v Speaker 3>Everything was like I didn't even know, like I had

1:06:06.360 --> 1:06:09.479
<v Speaker 3>no clue, and you know, I had lost my father

1:06:09.640 --> 1:06:12.480
<v Speaker 3>the year before, and it was just hard. It was

1:06:12.520 --> 1:06:14.200
<v Speaker 3>like what am I What am I doing this for?

1:06:14.440 --> 1:06:16.280
<v Speaker 3>And we had our Series.

1:06:16.040 --> 1:06:18.800
<v Speaker 2>D coming up, and it's brutal, like going through some

1:06:18.840 --> 1:06:21.920
<v Speaker 2>of these fundraising like with big bankers and investment bankers.

1:06:22.320 --> 1:06:23.160
<v Speaker 3>I was on the road.

1:06:23.240 --> 1:06:26.720
<v Speaker 2>I had to do forty plus fireside chats with the

1:06:26.720 --> 1:06:30.360
<v Speaker 2>most incredible, you know, large private equities that like in finance,

1:06:30.400 --> 1:06:32.160
<v Speaker 2>you like you know you have your you're from essential,

1:06:32.200 --> 1:06:34.320
<v Speaker 2>like you dream of like being in front of like

1:06:34.560 --> 1:06:37.080
<v Speaker 2>the Black Rocks and the Kkrs and like it was

1:06:37.120 --> 1:06:39.400
<v Speaker 2>so fun and exhilarating in a different way, but.

1:06:39.400 --> 1:06:44.240
<v Speaker 3>It was hard. I was on the road and we accomplished.

1:06:44.520 --> 1:06:46.280
<v Speaker 2>What we set out to do was to go, you know,

1:06:46.320 --> 1:06:49.440
<v Speaker 2>close the series D bring in other minority investors. We

1:06:49.440 --> 1:06:51.680
<v Speaker 2>were one hundred plus million in revenue, and so it

1:06:51.680 --> 1:06:54.040
<v Speaker 2>wasn't even a fictitious value. It wasn't a value based

1:06:54.040 --> 1:06:56.960
<v Speaker 2>on like, oh, here's this tech value multiple. We had

1:06:57.000 --> 1:07:01.160
<v Speaker 2>a hundred plus million in revenue and we closed around

1:07:01.200 --> 1:07:04.200
<v Speaker 2>one point one billion. Everything I'd ever dreamed of the

1:07:04.240 --> 1:07:06.720
<v Speaker 2>whole We're we're an Orlando based company, which is a

1:07:06.800 --> 1:07:09.880
<v Speaker 2>huge deal. Or the first unicorn out of Orlando, out

1:07:09.920 --> 1:07:12.439
<v Speaker 2>of Florida, like so many big moments.

1:07:12.080 --> 1:07:13.280
<v Speaker 3>We had the community.

1:07:13.280 --> 1:07:15.480
<v Speaker 2>It was a big milestone to celebrate. So we had

1:07:15.520 --> 1:07:18.880
<v Speaker 2>this huge the Mayor's like, everything's there, all this excitement

1:07:19.320 --> 1:07:22.320
<v Speaker 2>around this milestone, around this series, either around this valuation

1:07:22.440 --> 1:07:25.479
<v Speaker 2>and around this exit. And when the party was over,

1:07:25.600 --> 1:07:28.000
<v Speaker 2>it happened so fast, like it was like two weeks

1:07:28.000 --> 1:07:30.640
<v Speaker 2>of all of this and it was back to work

1:07:30.640 --> 1:07:32.400
<v Speaker 2>and I went to my next sport meeting and I

1:07:32.480 --> 1:07:34.880
<v Speaker 2>was like, here, here's the next Now it's two billion,

1:07:35.680 --> 1:07:37.600
<v Speaker 2>And it was the first time that I was like,

1:07:38.040 --> 1:07:40.280
<v Speaker 2>do I actually want to go do it again?

1:07:40.720 --> 1:07:40.800
<v Speaker 4>Like?

1:07:40.880 --> 1:07:43.800
<v Speaker 2>And I felt the most emptiest I had ever the

1:07:43.840 --> 1:07:47.440
<v Speaker 2>loneliest I had ever felt. And it's because what happens

1:07:47.480 --> 1:07:50.040
<v Speaker 2>when you aim for the moon but you actually land.

1:07:50.480 --> 1:07:52.480
<v Speaker 2>I have no goal, and I did everything that I

1:07:52.520 --> 1:07:55.360
<v Speaker 2>wanted to do, and so I did what most typical

1:07:55.360 --> 1:07:57.600
<v Speaker 2>tech founders do is I took a sabbatical, took my

1:07:57.640 --> 1:08:01.000
<v Speaker 2>family to Europe, and it was really just to spend

1:08:01.040 --> 1:08:04.000
<v Speaker 2>time with myself and to really ask myself the hard

1:08:04.080 --> 1:08:06.760
<v Speaker 2>questions of what is it that I want to do next?

1:08:07.200 --> 1:08:09.360
<v Speaker 2>And then you know, we had this big plan laid

1:08:09.360 --> 1:08:12.800
<v Speaker 2>out for the next transaction or maybe going to you know, IPO.

1:08:12.920 --> 1:08:14.480
<v Speaker 3>We had three.

1:08:14.200 --> 1:08:17.639
<v Speaker 2>Acquisitions at that time, and as like a student of learning,

1:08:17.680 --> 1:08:20.080
<v Speaker 2>like I get really excited about just learning, I'm like, oh,

1:08:20.080 --> 1:08:22.360
<v Speaker 2>I want to do something that I haven't done, and

1:08:22.640 --> 1:08:24.720
<v Speaker 2>going public with something that was just like on the

1:08:24.960 --> 1:08:28.080
<v Speaker 2>you know, on the checklist. But I came back and

1:08:28.560 --> 1:08:30.320
<v Speaker 2>decided that I was going to leave my job. I

1:08:30.360 --> 1:08:32.400
<v Speaker 2>was like, I have to, this is not for me anymore,

1:08:32.880 --> 1:08:35.240
<v Speaker 2>and that I was. And also the organization was quite large,

1:08:35.640 --> 1:08:37.479
<v Speaker 2>you know, as you can tell, I'm a people person.

1:08:37.920 --> 1:08:41.120
<v Speaker 2>My love language is quality time, and so it was

1:08:41.200 --> 1:08:44.160
<v Speaker 2>just time for me. They hand over to another team

1:08:44.560 --> 1:08:46.680
<v Speaker 2>that was going to take it from that billion to

1:08:46.720 --> 1:08:49.080
<v Speaker 2>two or to the next milestone and to the next level.

1:08:49.560 --> 1:08:52.719
<v Speaker 2>That was when the transition really began. And I've spent

1:08:53.160 --> 1:08:57.040
<v Speaker 2>my entire like adulthood to find like building this. My

1:08:57.200 --> 1:09:00.280
<v Speaker 2>work was my worth. It was my only identity and

1:09:00.560 --> 1:09:04.479
<v Speaker 2>it was so hard to shed, like what was next,

1:09:05.040 --> 1:09:08.320
<v Speaker 2>and so that was it. That was like the toughest moment.

1:09:08.400 --> 1:09:11.880
<v Speaker 2>It was the hardest decision. I had many people think

1:09:11.920 --> 1:09:13.640
<v Speaker 2>that that was like the craziest thing to leave at

1:09:13.640 --> 1:09:15.120
<v Speaker 2>that time. I left a lot of equity on the

1:09:15.160 --> 1:09:17.160
<v Speaker 2>tiam I'm still a huge I love this company. I'm

1:09:17.160 --> 1:09:19.640
<v Speaker 2>a big shareholder. It's always going to be part of

1:09:19.680 --> 1:09:21.719
<v Speaker 2>my story. I'm always going to be the founder of Stacks.

1:09:21.920 --> 1:09:25.200
<v Speaker 2>But I had more I wanted to do, and impact

1:09:25.360 --> 1:09:28.320
<v Speaker 2>was an important part of it and taking care of

1:09:28.360 --> 1:09:32.280
<v Speaker 2>myself and getting to know myself. And I lost a

1:09:32.400 --> 1:09:35.920
<v Speaker 2>decade and I wouldn't change it. Like we talked about,

1:09:35.960 --> 1:09:38.040
<v Speaker 2>I wouldn't go back and change it. It's like it's

1:09:38.040 --> 1:09:40.439
<v Speaker 2>literally given us the most incredible life. It's given me

1:09:40.520 --> 1:09:43.400
<v Speaker 2>all of these opportunities. I would do it over again

1:09:43.560 --> 1:09:46.720
<v Speaker 2>every single day. But now I just want to be

1:09:46.880 --> 1:09:49.479
<v Speaker 2>a lot more intentional and I get to come from

1:09:49.479 --> 1:09:52.040
<v Speaker 2>a place of where I get to build again. And

1:09:52.120 --> 1:09:54.679
<v Speaker 2>it's not about freedom of dollar anymore. It's about freedom

1:09:54.720 --> 1:09:57.280
<v Speaker 2>of impact. And I get to use my time and

1:09:57.320 --> 1:10:00.880
<v Speaker 2>my resources and my connections and the network and to

1:10:00.960 --> 1:10:04.080
<v Speaker 2>go build something incredible. And I thought maybe i'd retire

1:10:04.200 --> 1:10:05.800
<v Speaker 2>right after right so I was like, Okay, maybe I'm

1:10:05.800 --> 1:10:07.720
<v Speaker 2>gonna you know, come off, I've got the podcast. I

1:10:07.800 --> 1:10:11.200
<v Speaker 2>love meeting amazing women and supporting female founders.

1:10:12.000 --> 1:10:15.120
<v Speaker 3>But if I turn that into work, it would lose

1:10:15.120 --> 1:10:15.679
<v Speaker 3>its magic.

1:10:16.760 --> 1:10:19.360
<v Speaker 2>And so after a couple months, and this is where

1:10:19.360 --> 1:10:21.760
<v Speaker 2>serial entrepreneurship like kicks in and now I get it.

1:10:22.200 --> 1:10:24.400
<v Speaker 3>You get the next idea and then you can't eat.

1:10:24.400 --> 1:10:27.439
<v Speaker 2>Breathe, sleep, think about it in the shower, and that's

1:10:27.479 --> 1:10:30.000
<v Speaker 2>how it That's how it happened, and we got the

1:10:30.040 --> 1:10:32.280
<v Speaker 2>team back together, and we're gonna go We're gonna go

1:10:32.320 --> 1:10:34.840
<v Speaker 2>do it again because I'm thirty seven years old and like,

1:10:34.880 --> 1:10:35.960
<v Speaker 2>what else am I gonna do.

1:10:35.920 --> 1:10:36.559
<v Speaker 3>With my life?

1:10:37.240 --> 1:10:39.840
<v Speaker 2>And so I'm gonna I'm gonna go build. But this time,

1:10:39.840 --> 1:10:42.040
<v Speaker 2>I think I get to build with more confidence. I

1:10:42.080 --> 1:10:45.559
<v Speaker 2>get to build with a different network. I get to

1:10:45.600 --> 1:10:49.519
<v Speaker 2>build without having the dollar in mind or having that pressure,

1:10:50.560 --> 1:10:53.000
<v Speaker 2>and I get to take a different kind of risk.

1:10:53.760 --> 1:10:56.880
<v Speaker 2>And I'm really excited about the scenario two point zero.

1:10:57.000 --> 1:10:58.479
<v Speaker 1>Yeah, that's what I was gonna say, is that is

1:10:58.479 --> 1:10:59.800
<v Speaker 1>that scenario two point right now?

1:11:00.439 --> 1:11:03.200
<v Speaker 2>The I mean, it's been such an amazing journey of

1:11:03.280 --> 1:11:06.840
<v Speaker 2>just getting to know myself and finding time to really

1:11:06.880 --> 1:11:09.320
<v Speaker 2>think about what's important. And I was telling you that

1:11:09.360 --> 1:11:11.120
<v Speaker 2>mantra in the beginning of I have all the time

1:11:11.120 --> 1:11:13.240
<v Speaker 2>in the world, and I'm so busy.

1:11:13.280 --> 1:11:15.120
<v Speaker 3>It's back again. I've got all the million things.

1:11:15.160 --> 1:11:16.680
<v Speaker 2>But I really do believe I've all the time in

1:11:16.720 --> 1:11:18.559
<v Speaker 2>the world now because I get to choose it with

1:11:18.600 --> 1:11:19.000
<v Speaker 2>all the things.

1:11:19.040 --> 1:11:20.439
<v Speaker 3>I get to fill it with all the things that

1:11:20.520 --> 1:11:22.760
<v Speaker 3>I love. I took on my health head on.

1:11:23.280 --> 1:11:26.640
<v Speaker 2>I'm proud to report that my health is incredible, Like

1:11:26.680 --> 1:11:29.920
<v Speaker 2>I'm like everything is like I'm the healthiest I've literally

1:11:30.000 --> 1:11:34.080
<v Speaker 2>been since like before I had kids, and it feels

1:11:34.080 --> 1:11:36.240
<v Speaker 2>amazing and I feel so great inside.

1:11:36.280 --> 1:11:37.960
<v Speaker 3>And I have this amazing.

1:11:37.600 --> 1:11:40.560
<v Speaker 2>Energy in a different way, and I you know, prioritize

1:11:41.080 --> 1:11:44.160
<v Speaker 2>myself and my workouts and it used to feel like

1:11:44.200 --> 1:11:44.559
<v Speaker 2>a chore.

1:11:44.640 --> 1:11:46.200
<v Speaker 3>And now it's like I never.

1:11:46.040 --> 1:11:48.200
<v Speaker 2>Thought I would be that that girl that like loves

1:11:48.240 --> 1:11:50.280
<v Speaker 2>to work out, I mean, and I have different like

1:11:50.360 --> 1:11:52.839
<v Speaker 2>I love to walk and I love being in nature.

1:11:53.080 --> 1:11:56.040
<v Speaker 2>I've found I've always been a spiritual person, but I

1:11:56.160 --> 1:11:58.920
<v Speaker 2>lost that part of me because it's hard to make

1:11:58.920 --> 1:12:01.160
<v Speaker 2>the time right, it's hard to add all the things.

1:12:01.200 --> 1:12:04.400
<v Speaker 2>And I've really given that like a big part, a

1:12:04.400 --> 1:12:06.280
<v Speaker 2>big bucket in my life.

1:12:06.400 --> 1:12:08.719
<v Speaker 3>And I've really filled that bucket and.

1:12:09.160 --> 1:12:13.439
<v Speaker 2>Found ways to just go deep and be in peace.

1:12:13.640 --> 1:12:14.920
<v Speaker 3>And I'm so.

1:12:14.920 --> 1:12:17.320
<v Speaker 2>Much more calmer now, Like if you ask any of

1:12:17.360 --> 1:12:21.200
<v Speaker 2>my friends, like my energy is just in a different energy.

1:12:21.800 --> 1:12:23.240
<v Speaker 3>I'm so grateful, you know.

1:12:23.280 --> 1:12:24.960
<v Speaker 2>I was talking to Fhasal on the way here, and

1:12:24.960 --> 1:12:27.760
<v Speaker 2>it's like we think that everything's happening.

1:12:27.439 --> 1:12:29.920
<v Speaker 3>To us, right. It's so hard, it's so hard.

1:12:30.360 --> 1:12:33.240
<v Speaker 2>But when hard things happen. You have to trust then

1:12:33.280 --> 1:12:36.240
<v Speaker 2>it's happening for us. And I really do understand that now.

1:12:36.280 --> 1:12:39.680
<v Speaker 2>I think a lot of spiritual teachers, will you know,

1:12:39.760 --> 1:12:41.759
<v Speaker 2>share that that you to trust, you have to trust

1:12:41.840 --> 1:12:42.360
<v Speaker 2>in that.

1:12:42.280 --> 1:12:46.360
<v Speaker 3>There is a better plan. And I finally get it.

1:12:47.040 --> 1:12:49.519
<v Speaker 2>And now when I pray or when I look deep

1:12:49.560 --> 1:12:51.560
<v Speaker 2>and I ask, and I'm like, I want this or

1:12:51.600 --> 1:12:53.160
<v Speaker 2>I want to think about that, or allow me these

1:12:53.200 --> 1:12:57.599
<v Speaker 2>opportunities or something better. So when things don't happen exactly

1:12:58.080 --> 1:13:00.439
<v Speaker 2>the way, it's because the timing isn't right, because there's

1:13:00.479 --> 1:13:03.240
<v Speaker 2>something better, and you just have to trust in the

1:13:03.240 --> 1:13:05.360
<v Speaker 2>power of the universe. And I really do, I really

1:13:05.360 --> 1:13:07.280
<v Speaker 2>do believe that when you're in that frequency and it

1:13:07.360 --> 1:13:09.960
<v Speaker 2>sounds like so woo, but I get it.

1:13:10.120 --> 1:13:13.120
<v Speaker 3>And I feel really grateful that I was able to

1:13:13.120 --> 1:13:16.320
<v Speaker 3>take the time to put in the work. And you've

1:13:16.320 --> 1:13:17.360
<v Speaker 3>got to put in the work.

1:13:17.800 --> 1:13:20.920
<v Speaker 2>And it's hard to look deep and check your ego,

1:13:21.560 --> 1:13:24.200
<v Speaker 2>check you know, how you're actually living your life in

1:13:24.280 --> 1:13:26.360
<v Speaker 2>action and is that really aligning? And I can look

1:13:26.400 --> 1:13:28.519
<v Speaker 2>back and I also we said so many mistakes, so

1:13:28.560 --> 1:13:30.320
<v Speaker 2>many things I want to do over on that I

1:13:30.640 --> 1:13:34.120
<v Speaker 2>don't I won't change, but I think growth is a

1:13:34.120 --> 1:13:36.080
<v Speaker 2>big part of the journey, and I don't know what.

1:13:36.280 --> 1:13:38.759
<v Speaker 3>My destination is going to be. I think this time around,

1:13:39.120 --> 1:13:41.160
<v Speaker 3>I'm not going to just build a billion dollar business.

1:13:41.200 --> 1:13:43.360
<v Speaker 2>I'm probably going to build I don't know, something even greater.

1:13:43.840 --> 1:13:47.439
<v Speaker 2>But I'm not capping it, so just uncap it. And

1:13:47.520 --> 1:13:48.840
<v Speaker 2>I'm really excited about that.

1:13:48.840 --> 1:13:52.800
<v Speaker 1>That's so beautiful to hear. And it's so wonderful that

1:13:52.880 --> 1:13:56.280
<v Speaker 1>you were able to take lessons from the last ten

1:13:56.360 --> 1:13:59.719
<v Speaker 1>years and shift and make changes and use this transition

1:13:59.800 --> 1:14:04.880
<v Speaker 1>peer to have a more transformational journey now, because yeah,

1:14:04.920 --> 1:14:07.439
<v Speaker 1>you can get so lost and broken by something that

1:14:07.479 --> 1:14:09.600
<v Speaker 1>it's hard to do it again. And I think a

1:14:09.600 --> 1:14:11.599
<v Speaker 1>big part of that, from what I've learned from you

1:14:11.680 --> 1:14:15.240
<v Speaker 1>and private conversations, has been your relationship with fairs you've

1:14:15.280 --> 1:14:18.280
<v Speaker 1>been with them since you guys are twenty and your

1:14:18.360 --> 1:14:20.960
<v Speaker 1>children as well. And you know, I find like women

1:14:20.960 --> 1:14:22.800
<v Speaker 1>get asked this question more than anyone. It's like, how

1:14:22.800 --> 1:14:25.519
<v Speaker 1>do you do it all? Right? And it's one of

1:14:25.560 --> 1:14:30.120
<v Speaker 1>those unfair questions with the unfair pressure that falls on women.

1:14:30.200 --> 1:14:33.480
<v Speaker 1>And I wanted to ask you, though, for your relationship

1:14:34.200 --> 1:14:37.599
<v Speaker 1>and your relationship with your children, how you were telling

1:14:37.600 --> 1:14:39.679
<v Speaker 1>me this earlier, you were like, I think we're really

1:14:39.760 --> 1:14:41.960
<v Speaker 1>trying to do this right and raise great humans and

1:14:42.560 --> 1:14:46.679
<v Speaker 1>everything else. What have been the two most critical pieces

1:14:46.720 --> 1:14:49.240
<v Speaker 1>of being in love since you were twenty while you

1:14:49.280 --> 1:14:53.680
<v Speaker 1>build this thirty seven today and having two children five

1:14:53.720 --> 1:14:56.840
<v Speaker 1>and eight that's during all of this, right, like this

1:14:56.920 --> 1:14:59.560
<v Speaker 1>is all happening. We haven't even like that's all happening?

1:15:00.439 --> 1:15:04.760
<v Speaker 1>And was it perfectly balanced? What did balance look like?

1:15:05.640 --> 1:15:07.519
<v Speaker 1>And if you had to say here were two things

1:15:07.560 --> 1:15:10.360
<v Speaker 1>that were the two priorities that made sure that both

1:15:10.360 --> 1:15:12.320
<v Speaker 1>things stayed on track, what would they be.

1:15:12.600 --> 1:15:16.240
<v Speaker 2>I'm so grateful for my husband and my partner, and

1:15:16.560 --> 1:15:20.240
<v Speaker 2>you know, we met so young and we build our

1:15:20.280 --> 1:15:22.960
<v Speaker 2>lives together, and so I'm like super he's also an entrepreneur.

1:15:23.040 --> 1:15:26.320
<v Speaker 2>We're both like different personality types, but also just he's

1:15:26.360 --> 1:15:29.200
<v Speaker 2>the most incredible, loving human. You know, we have a

1:15:29.280 --> 1:15:31.479
<v Speaker 2>joke in our family that it's like everybody meets Sal,

1:15:31.600 --> 1:15:34.200
<v Speaker 2>my brother, and like everybody loves Sal, and Sal always goes,

1:15:34.200 --> 1:15:36.559
<v Speaker 2>and then they meet my sister, and then everybody loves Scenaria,

1:15:37.040 --> 1:15:39.400
<v Speaker 2>and then they meet Fasal and then we're like chopliver,

1:15:39.560 --> 1:15:42.040
<v Speaker 2>like everybody loves it it's everybody loves Raymond, but our

1:15:42.040 --> 1:15:44.640
<v Speaker 2>house is everybody loves like Fasal. So we've got a

1:15:44.680 --> 1:15:47.719
<v Speaker 2>house that's just full and it's filled with so much love.

1:15:48.680 --> 1:15:51.240
<v Speaker 2>And I think it goes back to the same things

1:15:51.240 --> 1:15:54.240
<v Speaker 2>of communication. And you know, I think we in the

1:15:54.360 --> 1:15:57.080
<v Speaker 2>in the beginning, we talked about productivity, and we just

1:15:57.120 --> 1:15:58.200
<v Speaker 2>communicate really well.

1:15:58.200 --> 1:16:01.400
<v Speaker 3>We're a team. The value system is of a team.

1:16:01.720 --> 1:16:05.000
<v Speaker 2>And never in our like we've always had to you know,

1:16:05.040 --> 1:16:07.240
<v Speaker 2>one person's been in the driver's seat, or one person's been,

1:16:07.560 --> 1:16:09.559
<v Speaker 2>you know, in the back. We've always been side by side,

1:16:09.600 --> 1:16:11.839
<v Speaker 2>even if our careers are taking us in different paths.

1:16:11.880 --> 1:16:14.320
<v Speaker 3>Like I do feel like I've had that.

1:16:14.280 --> 1:16:17.800
<v Speaker 2>Support system in my home life with him, and that

1:16:17.920 --> 1:16:19.760
<v Speaker 2>is something that I'm so grateful for to have a

1:16:19.800 --> 1:16:23.640
<v Speaker 2>partner that is not intimidated by the success or not

1:16:23.680 --> 1:16:27.839
<v Speaker 2>intimidated by like he's my biggest cheerleader, he's my biggest,

1:16:27.880 --> 1:16:31.280
<v Speaker 2>biggest fan, and it's that level of confidence.

1:16:31.320 --> 1:16:33.280
<v Speaker 3>I do think that I've been very fortunate to have

1:16:33.360 --> 1:16:35.080
<v Speaker 3>strong men in my life.

1:16:35.160 --> 1:16:38.160
<v Speaker 2>I've never had men that you know, I've had all

1:16:38.360 --> 1:16:42.080
<v Speaker 2>strong male models who treat women with like just the

1:16:42.120 --> 1:16:44.640
<v Speaker 2>most amazing things that we are, and I feel like

1:16:44.680 --> 1:16:46.800
<v Speaker 2>that has been a huge part of where I don't

1:16:46.800 --> 1:16:49.800
<v Speaker 2>see the world in that way, Like I feel empowered

1:16:49.840 --> 1:16:52.679
<v Speaker 2>because my home feels empowered. I know so many women

1:16:53.120 --> 1:16:57.120
<v Speaker 2>that they have to mask their success at home or

1:16:57.120 --> 1:16:59.320
<v Speaker 2>on a date. I have so many friends that are

1:16:59.439 --> 1:17:04.160
<v Speaker 2>struggling in dating life and they're so successful, they're so incredible,

1:17:04.640 --> 1:17:07.040
<v Speaker 2>and when they show up they have to it feels

1:17:07.040 --> 1:17:10.599
<v Speaker 2>emasculating because they have so much success or that they're

1:17:10.680 --> 1:17:13.160
<v Speaker 2>you know, maybe earning more money or have more accolades.

1:17:13.200 --> 1:17:16.559
<v Speaker 2>And I do think that, you know, it takes strong

1:17:16.600 --> 1:17:18.880
<v Speaker 2>men to be with strong women, and there are strong

1:17:18.920 --> 1:17:19.639
<v Speaker 2>men in this world.

1:17:20.400 --> 1:17:21.439
<v Speaker 3>I've been fortunate for that.

1:17:21.920 --> 1:17:24.080
<v Speaker 2>And the advice that I have on how we've been

1:17:24.120 --> 1:17:27.920
<v Speaker 2>able to co partner and co parent and do the

1:17:27.960 --> 1:17:31.040
<v Speaker 2>things is building a home with love and honesty and

1:17:31.160 --> 1:17:35.440
<v Speaker 2>trust and spending time together that productivity.

1:17:35.479 --> 1:17:37.680
<v Speaker 3>Like every Sunday we have this meeting, so we have

1:17:37.840 --> 1:17:40.200
<v Speaker 3>like my whole life has been CEO life that.

1:17:40.160 --> 1:17:43.600
<v Speaker 2>I like put into our systems at home, but we

1:17:43.640 --> 1:17:45.679
<v Speaker 2>have a Sunday meeting. We call it Sunday Zoom out.

1:17:45.800 --> 1:17:47.439
<v Speaker 2>And so my schedule is really busy. You have to

1:17:47.439 --> 1:17:50.400
<v Speaker 2>travel a lot for work. I'm speaking at conferences, he's

1:17:50.439 --> 1:17:52.920
<v Speaker 2>got his businesses. We're like two ships sometimes in the night.

1:17:53.200 --> 1:17:54.120
<v Speaker 3>And then we've got our kids.

1:17:54.120 --> 1:17:57.240
<v Speaker 2>We've got our girls their number one priority and each other,

1:17:57.400 --> 1:18:00.719
<v Speaker 2>like as a family unit, we're a priority. On Sundays,

1:18:00.720 --> 1:18:02.800
<v Speaker 2>we sit down and now Mila is old enough, she's

1:18:02.800 --> 1:18:05.080
<v Speaker 2>actually like she takes notes for us, and so the

1:18:05.160 --> 1:18:07.160
<v Speaker 2>kids are involved and it's like, here's the schedules for

1:18:07.200 --> 1:18:10.240
<v Speaker 2>the week, and here's what you know Mom's up to,

1:18:10.439 --> 1:18:13.200
<v Speaker 2>and here's what's what Dad's up to. And you know,

1:18:13.280 --> 1:18:16.080
<v Speaker 2>their schedules are crazy. They've got tennis and soccer and

1:18:16.240 --> 1:18:19.880
<v Speaker 2>piano and they're super overachievers with a full schedule as

1:18:19.880 --> 1:18:22.719
<v Speaker 2>well by their choosing, by the way, so by their choosing,

1:18:23.200 --> 1:18:23.640
<v Speaker 2>they get to.

1:18:23.600 --> 1:18:24.480
<v Speaker 3>Pick their activities.

1:18:24.520 --> 1:18:28.599
<v Speaker 2>And so every week we sit down and we just

1:18:28.880 --> 1:18:31.439
<v Speaker 2>were like, Okay, here's what's happening. And so that in

1:18:31.479 --> 1:18:34.559
<v Speaker 2>and of itself, that transparency. It's not like mom has.

1:18:34.439 --> 1:18:36.920
<v Speaker 3>To go to work. We're so excited.

1:18:36.479 --> 1:18:39.760
<v Speaker 2>Because mom is going to la to go do be

1:18:39.880 --> 1:18:42.280
<v Speaker 2>on this podcast. And then I'll show them a clip

1:18:42.280 --> 1:18:43.960
<v Speaker 2>of the podcast and they're like, oh, that's so cool.

1:18:44.560 --> 1:18:47.400
<v Speaker 2>Many times, like with if I have like so much travel.

1:18:47.720 --> 1:18:50.280
<v Speaker 3>The kids go with me. They have been on you know,

1:18:50.400 --> 1:18:51.120
<v Speaker 3>every stage.

1:18:51.120 --> 1:18:53.120
<v Speaker 2>They've gotten to meet the most incredible They got to

1:18:53.120 --> 1:18:56.479
<v Speaker 2>meet someone Biles at the Ernst and Young the Strategic

1:18:56.520 --> 1:18:58.160
<v Speaker 2>Girls from I was speaking at Strategic Growth.

1:18:58.000 --> 1:19:00.000
<v Speaker 3>For them and you know, I knew she was gonna

1:19:00.160 --> 1:19:00.360
<v Speaker 3>be there.

1:19:00.400 --> 1:19:03.840
<v Speaker 2>I brought the kids and I knew our path would coincide. Backstage,

1:19:03.960 --> 1:19:06.160
<v Speaker 2>the girls were with me, like, we just try to

1:19:06.200 --> 1:19:09.360
<v Speaker 2>incorporate the kids into everything as best as we can.

1:19:09.400 --> 1:19:12.120
<v Speaker 2>And it's not perfect parenting, right, they're gonna miss school,

1:19:12.120 --> 1:19:14.960
<v Speaker 2>they're going to do the things, but involve them and

1:19:15.000 --> 1:19:17.120
<v Speaker 2>so on Sundays we sit down as a family and

1:19:17.120 --> 1:19:20.040
<v Speaker 2>we're excited for each other. That takes the pressure off

1:19:20.080 --> 1:19:22.680
<v Speaker 2>of like it's not about the schedule, it's about what

1:19:22.720 --> 1:19:25.240
<v Speaker 2>are our wins for this week as a family, and

1:19:25.280 --> 1:19:28.200
<v Speaker 2>then we prioritize. Okay, so if this is what's happening,

1:19:28.200 --> 1:19:30.720
<v Speaker 2>and this is what's happening, then we go into like

1:19:30.760 --> 1:19:32.080
<v Speaker 2>the tacticality of it, right.

1:19:32.080 --> 1:19:33.800
<v Speaker 3>Who's doing pickup, who's doing drop off?

1:19:33.800 --> 1:19:35.680
<v Speaker 2>And I do want to make sure you know, the

1:19:35.680 --> 1:19:38.320
<v Speaker 2>women in the audience, especially here, I do have help

1:19:38.880 --> 1:19:41.560
<v Speaker 2>because that is it's impossible.

1:19:41.960 --> 1:19:44.720
<v Speaker 3>It is impossible. The weight of the things that we

1:19:44.800 --> 1:19:46.080
<v Speaker 3>have to do. Ask for help.

1:19:46.120 --> 1:19:49.439
<v Speaker 2>Whatever you can delegate off, even if it's the laundry,

1:19:49.479 --> 1:19:51.600
<v Speaker 2>even if it's And if you don't have the resources,

1:19:51.680 --> 1:19:55.160
<v Speaker 2>ask a friend, ask for help, trade share, do the things.

1:19:55.200 --> 1:19:58.360
<v Speaker 2>But help is a big part of how it all works.

1:19:58.760 --> 1:20:01.320
<v Speaker 2>And so I've got my mom and we've got support.

1:20:01.360 --> 1:20:03.840
<v Speaker 2>And just because I have support doesn't mean that Phasal

1:20:03.880 --> 1:20:05.960
<v Speaker 2>and I aren't the ones that are like the nucleus

1:20:06.000 --> 1:20:08.599
<v Speaker 2>of it, right, Like we fight over drop off, we

1:20:08.640 --> 1:20:11.799
<v Speaker 2>fight over it, and so we just divide and conquer,

1:20:11.840 --> 1:20:15.519
<v Speaker 2>and the kids are involved. And there really isn't perfect balance.

1:20:15.560 --> 1:20:17.400
<v Speaker 2>I think that's what It's a myth, you know, myth

1:20:17.479 --> 1:20:18.360
<v Speaker 2>balance is bullshit.

1:20:18.439 --> 1:20:18.840
<v Speaker 3>There isn't.

1:20:18.880 --> 1:20:21.559
<v Speaker 2>It's integration. And so we've just learned to integrate. We've

1:20:21.560 --> 1:20:23.599
<v Speaker 2>made our lives out of it. We travel so much,

1:20:23.640 --> 1:20:26.120
<v Speaker 2>we make it fun. That's how we do. And then

1:20:26.120 --> 1:20:29.240
<v Speaker 2>every week we prioritize time together for just him and

1:20:29.280 --> 1:20:31.360
<v Speaker 2>I and that's how we've been able to release say,

1:20:31.439 --> 1:20:33.479
<v Speaker 2>there's and it's not perfect. We've had our moments through

1:20:33.880 --> 1:20:36.720
<v Speaker 2>the years, like hard moments through the years, and every

1:20:36.720 --> 1:20:40.599
<v Speaker 2>time we have hard moments. It's because we've deprioritized ourselves.

1:20:40.600 --> 1:20:44.040
<v Speaker 2>We've deprioritized our relationship, and then when we don't have

1:20:44.120 --> 1:20:46.920
<v Speaker 2>date nights or or just even a walk right where

1:20:46.920 --> 1:20:49.680
<v Speaker 2>it's just one on one time and we're not connecting,

1:20:50.120 --> 1:20:52.680
<v Speaker 2>then we're annoyed at each other and we're bitter, and

1:20:52.720 --> 1:20:55.400
<v Speaker 2>then everything else falls in our place. So that Sunday

1:20:55.400 --> 1:20:59.360
<v Speaker 2>meeting is super super critical for our family. And you

1:20:59.439 --> 1:21:01.960
<v Speaker 2>can have all like you can. I was so tired

1:21:01.960 --> 1:21:04.719
<v Speaker 2>of hearing that you can't have it all. We often

1:21:04.760 --> 1:21:06.640
<v Speaker 2>hear that, and many successful people say you can't have

1:21:06.680 --> 1:21:09.280
<v Speaker 2>it all. I want to have it all, but I

1:21:09.320 --> 1:21:12.040
<v Speaker 2>want to define what all looks like. So for me,

1:21:12.120 --> 1:21:14.559
<v Speaker 2>it's that going back to the threes, I've got three buckets.

1:21:14.720 --> 1:21:15.360
<v Speaker 3>That's it.

1:21:15.400 --> 1:21:18.639
<v Speaker 2>So it's my family, it's my work, right and now

1:21:18.680 --> 1:21:22.040
<v Speaker 2>it's still building this company, and it's impact right. It's

1:21:22.240 --> 1:21:23.639
<v Speaker 2>it's the work that I get to do with women

1:21:23.680 --> 1:21:25.760
<v Speaker 2>in business. And I think that that's and that might change, right,

1:21:25.760 --> 1:21:28.799
<v Speaker 2>So your buckets might evolve, but those are the buckets

1:21:28.800 --> 1:21:29.360
<v Speaker 2>that I'm filling.

1:21:29.360 --> 1:21:31.080
<v Speaker 3>And it's not perfect on a day to day. So

1:21:31.120 --> 1:21:34.519
<v Speaker 3>when I'm here and I'm here for work, I'm fully

1:21:34.560 --> 1:21:36.760
<v Speaker 3>present here and I know everything is taken care of.

1:21:37.160 --> 1:21:39.479
<v Speaker 2>And when I'm home, I'm fully home. And that's why

1:21:39.560 --> 1:21:41.840
<v Speaker 2>I love going into the office. So I FaZe likes

1:21:41.840 --> 1:21:43.599
<v Speaker 2>to work from home. We can't work and like because

1:21:43.640 --> 1:21:46.360
<v Speaker 2>he's always cooking, he's always distracting me, like he's he

1:21:46.479 --> 1:21:48.960
<v Speaker 2>lives on Chronos time like he's he definitely has all

1:21:48.960 --> 1:21:51.320
<v Speaker 2>the time in the world and he's just so chill.

1:21:51.360 --> 1:21:54.400
<v Speaker 2>We're like so opposite, and so we work separate. Like

1:21:54.439 --> 1:21:56.439
<v Speaker 2>I go into the office because I like to go in.

1:21:56.600 --> 1:21:58.760
<v Speaker 2>I like to get my stuff done. But then when

1:21:58.760 --> 1:22:02.680
<v Speaker 2>I'm home home and everything is like it's all for them,

1:22:02.800 --> 1:22:05.200
<v Speaker 2>So I spend we spend quality time.

1:22:05.520 --> 1:22:06.600
<v Speaker 3>And I think that's what it is.

1:22:06.640 --> 1:22:08.880
<v Speaker 2>I think it's truly that, you know, living in the

1:22:08.960 --> 1:22:11.960
<v Speaker 2>now and living in the present and just enjoying We

1:22:12.000 --> 1:22:13.880
<v Speaker 2>can enjoy the journey today. We don't have to wait

1:22:13.920 --> 1:22:16.240
<v Speaker 2>for the milestone we have to wait for when we

1:22:16.320 --> 1:22:18.320
<v Speaker 2>have this house, or when we have this or when

1:22:18.320 --> 1:22:22.599
<v Speaker 2>we have that. People waste away their lives chasing waste

1:22:22.600 --> 1:22:24.400
<v Speaker 2>it all the way you have it in front of you.

1:22:24.840 --> 1:22:27.040
<v Speaker 1>Scenario has been such a joy talking to you today

1:22:27.080 --> 1:22:30.519
<v Speaker 1>and hearing about the incredible journey you've been on, and

1:22:30.560 --> 1:22:33.599
<v Speaker 1>I'm so excited to be your friend now and watch

1:22:33.680 --> 1:22:36.280
<v Speaker 1>the next phase and get to know you more through

1:22:36.320 --> 1:22:38.439
<v Speaker 1>this part. And we end every on Purpose episode with

1:22:38.520 --> 1:22:42.080
<v Speaker 1>a final five. Oh my goodness, which are the fast five?

1:22:42.240 --> 1:22:44.719
<v Speaker 1>So you have to answer every question in one word

1:22:44.760 --> 1:22:48.720
<v Speaker 1>to one sentence maximum. Okay, so scenaria madonnay. These are

1:22:48.800 --> 1:22:51.680
<v Speaker 1>your fast five. Final five. So the first question is

1:22:51.720 --> 1:22:54.240
<v Speaker 1>what is the best advice you've ever heard or received?

1:22:54.520 --> 1:22:56.960
<v Speaker 2>Everything isn't as good as it seems, and everything isn't

1:22:57.000 --> 1:22:58.000
<v Speaker 2>as bad as it seems.

1:22:58.120 --> 1:23:01.519
<v Speaker 1>Oh, that's great advice, all right. What is the worst

1:23:01.520 --> 1:23:02.960
<v Speaker 1>advice you've ever had or received?

1:23:03.240 --> 1:23:06.720
<v Speaker 2>I think the worst advice I've ever received is it's

1:23:06.720 --> 1:23:09.120
<v Speaker 2>honestly been the best advice in some way because it's

1:23:09.160 --> 1:23:12.400
<v Speaker 2>been the underestimating, like the underestimation of like that you

1:23:12.439 --> 1:23:13.719
<v Speaker 2>can't right.

1:23:13.800 --> 1:23:18.120
<v Speaker 3>Or not now? And why not now? Why not me?

1:23:18.640 --> 1:23:22.200
<v Speaker 1>Nice question number three? What's your freedom formula?

1:23:22.400 --> 1:23:24.200
<v Speaker 2>You know, freedom of dollar is important. You've got to

1:23:24.200 --> 1:23:26.640
<v Speaker 2>be able to have financial freedom. It doesn't mean that

1:23:26.680 --> 1:23:28.439
<v Speaker 2>you've got to have all the money in the bank,

1:23:28.479 --> 1:23:30.799
<v Speaker 2>but financial freedom is important so you can feel secure.

1:23:31.200 --> 1:23:33.479
<v Speaker 2>But it's freedom of time like, that's what we're living for.

1:23:33.800 --> 1:23:35.439
<v Speaker 2>And if you can get that freedom of time, then

1:23:35.479 --> 1:23:36.799
<v Speaker 2>hopefully you can focus on impacts.

1:23:36.840 --> 1:23:37.799
<v Speaker 3>It's freedom of impact.

1:23:37.840 --> 1:23:40.160
<v Speaker 2>So it's freedom of dollar, freedom of time, and freedom

1:23:40.160 --> 1:23:40.679
<v Speaker 2>of impact.

1:23:40.920 --> 1:23:44.160
<v Speaker 1>I love that question, numb before, how do you avoid

1:23:44.200 --> 1:23:45.000
<v Speaker 1>being lonely at.

1:23:44.920 --> 1:23:48.559
<v Speaker 2>The top, you surround yourself with real friends. You surround

1:23:48.560 --> 1:23:52.160
<v Speaker 2>yourself with people who also feel just as lonely or

1:23:52.200 --> 1:23:55.640
<v Speaker 2>in their fields, and you don't have You have a

1:23:55.680 --> 1:23:58.439
<v Speaker 2>small circle, but you have a meaningful circle.

1:23:58.680 --> 1:24:00.720
<v Speaker 1>And fifth and final question we asked every guest has

1:24:00.720 --> 1:24:03.040
<v Speaker 1>ever been on the show, if you could create one

1:24:03.160 --> 1:24:05.720
<v Speaker 1>law that everyone in the world had to follow, what

1:24:05.800 --> 1:24:06.320
<v Speaker 1>would it be?

1:24:06.680 --> 1:24:09.720
<v Speaker 2>The one law that I would like, The world needs

1:24:09.720 --> 1:24:12.559
<v Speaker 2>to be led with kindness. So before you say anything

1:24:12.600 --> 1:24:15.519
<v Speaker 2>shitty or nasty or something's about to come out of

1:24:15.520 --> 1:24:18.000
<v Speaker 2>your mouth like or even in your own for your

1:24:18.000 --> 1:24:20.400
<v Speaker 2>own self, just do it with love, like do it

1:24:20.439 --> 1:24:23.600
<v Speaker 2>with extra extra, extra, extra extra love. Because if we

1:24:23.720 --> 1:24:25.880
<v Speaker 2>just love on each other, if we love on ourselves,

1:24:25.920 --> 1:24:28.040
<v Speaker 2>I do think that the world would just it would

1:24:28.040 --> 1:24:28.960
<v Speaker 2>be perfect.

1:24:29.439 --> 1:24:32.320
<v Speaker 1>Sonia. I love your energy ever since the moment we met.

1:24:32.360 --> 1:24:34.040
<v Speaker 1>We met last year at the Baby to Baby Guard

1:24:35.000 --> 1:24:37.400
<v Speaker 1>and we just hit it off and started talking, and

1:24:37.400 --> 1:24:39.599
<v Speaker 1>I got to meet Faisal as well, and so us

1:24:39.640 --> 1:24:41.439
<v Speaker 1>three were hanging out. And every time I meet you

1:24:41.439 --> 1:24:43.759
<v Speaker 1>at four more in love with your energy and aura.

1:24:43.760 --> 1:24:46.120
<v Speaker 1>And I'm just so grateful for what you're doing for

1:24:46.280 --> 1:24:48.240
<v Speaker 1>entrepreneurs all over the world. And I hope everyone has

1:24:48.240 --> 1:24:51.680
<v Speaker 1>been listening and watching. Follow Sennor on social media, subscribe

1:24:51.720 --> 1:24:54.320
<v Speaker 1>to our podcast, watch out for what's next with their

1:24:54.360 --> 1:24:57.880
<v Speaker 1>journey with worth Ai and uh Sceneria. I'm truly grateful

1:24:57.880 --> 1:24:59.840
<v Speaker 1>to call you a friend, and I'm really really happy

1:24:59.880 --> 1:25:02.439
<v Speaker 1>that you came and trusted us to be on on purpose.

1:25:03.000 --> 1:25:06.360
<v Speaker 1>And I hope everyone's been listening and watching. Share your insights,

1:25:06.400 --> 1:25:08.360
<v Speaker 1>the things you're going to try, the nuggets of wisdom

1:25:08.400 --> 1:25:11.519
<v Speaker 1>that Sinnaria shared that resonated with you, share them on

1:25:11.560 --> 1:25:14.479
<v Speaker 1>stories on TikTok on Instagram. I'm always looking out to

1:25:14.560 --> 1:25:17.040
<v Speaker 1>see what really connected with your heart and your mind,

1:25:17.320 --> 1:25:19.559
<v Speaker 1>and I think there were so many amazing insights that

1:25:19.640 --> 1:25:21.679
<v Speaker 1>came out of today, Sinara. Thank you so much.

1:25:22.000 --> 1:25:24.040
<v Speaker 3>Thank you Jay. The feeling is so mutual.

1:25:24.360 --> 1:25:28.080
<v Speaker 2>You're incredible for those that of course your audience knows this,

1:25:28.320 --> 1:25:31.599
<v Speaker 2>but it's hard to meet your heroes because you don't

1:25:31.640 --> 1:25:34.280
<v Speaker 2>know what they're going to be like. And I've been

1:25:34.880 --> 1:25:38.479
<v Speaker 2>a true like I've always looked the amount of podcasts

1:25:38.520 --> 1:25:40.400
<v Speaker 2>that I've listened to, the amount of daily JS I've

1:25:40.439 --> 1:25:43.680
<v Speaker 2>heard in my you know, in my career. I was

1:25:43.720 --> 1:25:46.360
<v Speaker 2>almost afraid when I met you and I told you this,

1:25:47.080 --> 1:25:48.960
<v Speaker 2>I don't know, you know what it was going to

1:25:49.000 --> 1:25:51.559
<v Speaker 2>be like. But you were the same as what I

1:25:51.560 --> 1:25:54.120
<v Speaker 2>would have imagined, but if not better, you were just

1:25:54.160 --> 1:25:56.320
<v Speaker 2>so incredible and I wish you so much success. And

1:25:56.760 --> 1:25:59.760
<v Speaker 2>the world is rooting for you because we need more

1:25:59.760 --> 1:26:01.320
<v Speaker 2>people will like you rooting for us.

1:26:01.680 --> 1:26:04.600
<v Speaker 1>Thank you, Thank you so much, thank you. If you

1:26:04.680 --> 1:26:08.280
<v Speaker 1>love this episode, you'll enjoy my conversation with Megan Trainer

1:26:08.600 --> 1:26:12.559
<v Speaker 1>on breaking generational trauma and how to be confident from

1:26:12.640 --> 1:26:13.599
<v Speaker 1>the inside out.

1:26:13.720 --> 1:26:16.519
<v Speaker 4>My therapist told me stand in the mirror naked for

1:26:16.560 --> 1:26:18.439
<v Speaker 4>five minutes. It was already tough for me to love

1:26:18.439 --> 1:26:21.160
<v Speaker 4>my body, but after the C section scar with all

1:26:21.240 --> 1:26:23.519
<v Speaker 4>the stretch marks, now I'm looking at myself like I've

1:26:23.520 --> 1:26:26.080
<v Speaker 4>been hacked. But day three, when I did it, I

1:26:26.160 --> 1:26:27.840
<v Speaker 4>was like, you know what, her thighs are cute