WEBVTT - Bloomberg Tech Screentime Special 

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. Bloomberg Tech is live

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<v Speaker 1>from coast to coast with Carolline Hyde in New York

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<v Speaker 1>and Eva Low in sentences.

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<v Speaker 2>Go Welcome to a special edition of Bloomberg Tech Live

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<v Speaker 2>from Bloomberg screen Time in Los Angeles. Coming up this hour,

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<v Speaker 2>we're going to bring you conversations with some of the

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<v Speaker 2>biggest names in the entertainment industry.

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<v Speaker 3>We'll we're speaking with top celebrities, ed the entrepreneurs, with

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<v Speaker 3>the leaders across this very much changing media landscape. And

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<v Speaker 3>we first go to the talk of the town here

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<v Speaker 3>at screen Time, of course, it was Jimmy Kimmel, the

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<v Speaker 3>late night show host, sat down on Bloomberg's Lucas Shaw

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<v Speaker 3>and explained how he thinks his comments about the conservative

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<v Speaker 3>activist Charlie Kirk were mischaracterized by the political right. Take

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<v Speaker 3>a listen.

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<v Speaker 4>I didn't think there was a big problem, I you know,

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<v Speaker 4>I just saw it as distortion on the part of

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<v Speaker 4>some of the right wing media networks, and I.

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<v Speaker 5>Was I aimed to correct it.

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<v Speaker 4>I have problems like all the time, and it's kind

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<v Speaker 4>of funny because sometimes you think, oh, this is not

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<v Speaker 4>a problem, and then it turns into a big problem.

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<v Speaker 4>And then sometimes it goes the other way where you

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<v Speaker 4>think like, oh, oh, this is gonna be a problem

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<v Speaker 4>nobody really notices.

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<v Speaker 6>And so at what point did you realize this was

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<v Speaker 6>a problem?

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<v Speaker 4>I think when when they pulled the show off the air, Well,

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<v Speaker 4>that's unusual.

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<v Speaker 5>Yeah, And what.

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<v Speaker 6>Were the conversations that Data and Bob that led to that.

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<v Speaker 4>I hate to disappoint you, but they were really good conversations.

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<v Speaker 4>I'm not a thinking I mean, like really good conversations

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<v Speaker 4>they are. These are people that I've known for a

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<v Speaker 4>long time and who I like very much much, and

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<v Speaker 4>who were you know, who wanted we all wanted this

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<v Speaker 4>to work out best. And I will tell you like

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<v Speaker 4>I mean, first of all, I ruined Dana's weekend. It

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<v Speaker 4>was just NonStop phone calls all weekend. But I don't

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<v Speaker 4>think what I don't think the result, which I think

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<v Speaker 4>turned out to be very positive, would have been as

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<v Speaker 4>positive if I hadn't talked to Dana as much as

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<v Speaker 4>I did, because it helped me think everything through and

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<v Speaker 4>it helped me just kind of understand where everyone was

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<v Speaker 4>coming from. I can sometimes be reactionary, I can sometimes

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<v Speaker 4>be aggressive, and I can sometimes be unpleasant, and I

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<v Speaker 4>think that it helped me. Really having those days to

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<v Speaker 4>think about it was helpful.

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<v Speaker 6>I have a dumb question about this as someone who

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<v Speaker 6>is kind of reporting on it in real time, trying

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<v Speaker 6>to figure out what's happening. So the show goes up there,

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<v Speaker 6>you have all these conversations and when you made it

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<v Speaker 6>or when you made a decision put the show back

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<v Speaker 6>on the air, as my understanding at the time was,

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<v Speaker 6>it still wasn't exactly clear what you were going to say.

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<v Speaker 6>They still hadn't resolved the issues with the affiliates. So

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<v Speaker 6>what do you resolve in those conversations to know you're

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<v Speaker 6>going back if you haven't figured out a lot of

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<v Speaker 6>the things that come out of it.

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<v Speaker 5>I think just the.

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<v Speaker 4>Spirit of what I'm going to say rather than specifically

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<v Speaker 4>what I was going to say, And I think that's

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<v Speaker 4>something that we all agreed on, and I think that.

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<v Speaker 5>Ultimately I wanted to kind of.

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<v Speaker 4>Cover every base if I could, and sometimes you can

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<v Speaker 4>do that and sometimes you can't do that. And it

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<v Speaker 4>was something really that had to come from inside me.

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<v Speaker 5>It had to be truthful.

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<v Speaker 4>And I had to lay it all out there and

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<v Speaker 4>just be honest about what I was feeling and what

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<v Speaker 4>I'd experienced, and I think I did, and I think

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<v Speaker 4>that it probably went about as well as it could go.

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<v Speaker 4>I knew that it wasn't going to be perfect, and

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<v Speaker 4>there were always going to be people that didn't like

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<v Speaker 4>it and didn't accept it. But the important thing to

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<v Speaker 4>me was that I was able to explain what I

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<v Speaker 4>was saying, what I was trying to say.

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<v Speaker 5>You felt like your.

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<v Speaker 6>Initial comments had been mischaracterized.

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<v Speaker 5>I didn't feel like it they were.

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<v Speaker 4>It was intentionally and I think maliciously mischaracterized.

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<v Speaker 2>Yeah, there was Jimmy Kimmel there with Bloombog screen time

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<v Speaker 2>host Lucas Shaw, who joins us now this morning. The

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<v Speaker 2>story around Jimmy Kimmel is one of the most read

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<v Speaker 2>on the Bloomberg terminal and the website, and it's being

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<v Speaker 2>shared across the industry. I think that's not that surprising, right, Lucas.

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<v Speaker 2>The headline is really straightforward. He thought that the show

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<v Speaker 2>was done, and in the course of what we just heard,

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<v Speaker 2>he explained everything that happened in the days that followed

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<v Speaker 2>being taken off air, confirming quite a lot of your reporting.

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<v Speaker 2>I just invite you to take it from there. And

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<v Speaker 2>the main takeaways from you from the conversation.

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<v Speaker 6>Well, I guess I was a little surprised on respect

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<v Speaker 6>not shocked by how effusive his praise was for Disney,

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<v Speaker 6>just because in the moment, my sense from people around

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<v Speaker 6>him was that he was pretty pissed off at them,

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<v Speaker 6>right they had taken him off the air. You heard

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<v Speaker 6>him say, I didn't think I did anything that wrong.

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<v Speaker 6>My comments got sort of weaponized by right wing media,

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<v Speaker 6>and yet he's had nothing but positive things to say

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<v Speaker 6>about CEO Bob Bieger, about entertainment coachair Dana Walden. He

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<v Speaker 6>sort of somewhat endorsed Dana Walden to succeed Bob Byger,

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<v Speaker 6>which you know, I don't know that he or Dana

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<v Speaker 6>were expecting to happen last night, But this turn from

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<v Speaker 6>what could have been a really sad, ugly episode in

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<v Speaker 6>his career to something that has made him something of

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<v Speaker 6>a hero. And so I you know, this was I

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<v Speaker 6>guess a little bit of a victory lap for him, a.

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<v Speaker 3>Victory lap, which then you get to the nittigritty of numbers,

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<v Speaker 3>because that's what BlueBag does and you're trying to present

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<v Speaker 3>him that. Ultimately, yes, he record bump in terms of numbers,

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<v Speaker 3>but the numbers haven't been great for late night television

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<v Speaker 3>full stop. How did he navigate what he thinks is

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<v Speaker 3>the revenue positive or negatives right now for him?

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<v Speaker 6>Well, twofold one, he was like, look, there was a

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<v Speaker 6>lot of reporting about how much his peer, Stephen Colbert's

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<v Speaker 6>show was losing. He thinks that that's wrong. He knows

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<v Speaker 6>how much money these shows cost to make. You know

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<v Speaker 6>generally how much they bring in. I think he said

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<v Speaker 6>last night it cost about one hundred and twenty million

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<v Speaker 6>dollars to do one of these shows. But he also said, look,

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<v Speaker 6>if they were losing money, they'd go off there. Stephen

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<v Speaker 6>Colbert show is going off the air. We don't know

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<v Speaker 6>the future of Kimmel's show. His contract is up next year.

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<v Speaker 6>I think most people assume that he'll be around for

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<v Speaker 6>a little bit longer. They don't want to At a minimum,

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<v Speaker 6>they're not going to fire him in the same way

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<v Speaker 6>that CBS did Coldert. But obviously the big challenge for

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<v Speaker 6>late night is that there's just so much more consumption

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<v Speaker 6>happening online and you can't monetize it in the same way.

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<v Speaker 2>Found that's so interesting, Like his insight into how the

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<v Speaker 2>industry works, budgets, talent costs, losses or not losses, because

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<v Speaker 2>that's kind of the point of the rest of the day.

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<v Speaker 5>We have many very.

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<v Speaker 2>High profile speakers across entertainment and media generally, but just

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<v Speaker 2>for you, what is your next big focus after last night?

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<v Speaker 6>My first interview is David Allison, who I think is,

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<v Speaker 6>other than Kim Well, probably the biggest interview of the conference,

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<v Speaker 6>just because he hasn't done a big interview since taking

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<v Speaker 6>over Paramounts Guidance. He seems to be in the news

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<v Speaker 6>every other day. He bought Barry Weiss's The Free Press.

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<v Speaker 6>He may or may not be trying to buy Warner

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<v Speaker 6>Brothers Discovery. We'll talk about both those things with him.

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<v Speaker 3>And you've got Warner Brothers Discovery at the table as well.

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<v Speaker 3>That's gonna be fascinating considering the conversation you have with

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<v Speaker 3>Greg Peters ocosio Netflix about how ultimately he's not after M.

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<v Speaker 7>And A WBD, That's gonna be a fascinating conversation.

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<v Speaker 6>Yeah, the code chairs of their movie studio, I'm sure

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<v Speaker 6>that they will avoid talking about any big corporate matters

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<v Speaker 6>and kind of refer that to their leadership. But look,

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<v Speaker 6>they will be great to talk about the movie business with.

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<v Speaker 6>They have been on a real hot streak with Sinners,

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<v Speaker 6>with Minecraft, many other hits over the summer, Weapons and

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<v Speaker 6>then the new Ppa movie which probably isn't a commercial

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<v Speaker 6>hit but looks like an Oscar front runner.

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<v Speaker 2>All right, Bloombe's Lucas. Sure, who's leading our coverage here

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<v Speaker 2>at Bloomberg screen time in Los Angeles? Thank you very much.

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<v Speaker 2>But actually here on Bloomberg Tech carry so much more.

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<v Speaker 3>Coming up, we're going to be speaking with Catherine Meyer,

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<v Speaker 3>NPR CEO. Look, public media faces threats, particularly under the

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<v Speaker 3>Trump administration. Right now, what is the future of funding

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<v Speaker 3>sick with us?

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<v Speaker 7>This is a BlueBag tech.

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<v Speaker 8>See, that's what happens when people get activated.

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<v Speaker 5>People got activated.

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<v Speaker 8>And demanded that Jimmy Kimmel come back on the air.

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<v Speaker 8>And I think that there was a great victory. So

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<v Speaker 8>sometimes you know, when you're struggling and you're going through

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<v Speaker 8>all these changes because of the madness in DC, it's

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<v Speaker 8>important to realize when you do win, when you have

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<v Speaker 8>a victory, and I think Jimmy Kimmel being back on

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<v Speaker 8>the air was a victory for all.

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<v Speaker 3>Of us Los Angeles mayor there Karen Bass reacting to

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<v Speaker 3>Jimmy Kimmel's return, of course, to the air after a

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<v Speaker 3>brief suspension of what he described as a mischaracterization of

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<v Speaker 3>his comments about Charlie Kirk. Meanwhile, look, public broadcasting as

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<v Speaker 3>a whole is facing new challenges. Outlets PBS, NPR, for example,

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<v Speaker 3>seeing their share in federal funding cut by Congress over

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<v Speaker 3>the summer, and raisest questions about the future. The viability

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<v Speaker 3>at the center of the debate is MPR CEO Katmah,

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<v Speaker 3>who we're pleased to say not only has just been

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<v Speaker 3>is joining us, having already been called before the Oversight

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<v Speaker 3>Committee earlier this year. Kevin, how how do you navigate

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<v Speaker 3>this time? How are you seeing the ability for MPR

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<v Speaker 3>to thrive and drive forward?

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<v Speaker 9>Well, there's certainly no roadmap for this moment in time.

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<v Speaker 9>I think this represents a step change for all public broadcasting.

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<v Speaker 9>It's not just here in the United States. We recognize

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<v Speaker 9>that public broadcasters around the world are under and increasing

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<v Speaker 9>scrutiny and pressure. The good new for us is that

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<v Speaker 9>we have a viable model because we've built audiences over

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<v Speaker 9>the fifty years we've been in existence. We have forty

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<v Speaker 9>six million listeners a week, and so as we look

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<v Speaker 9>to the future, we're looking at all, right, this is

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<v Speaker 9>a change. It doesn't change our public service mandate, It

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<v Speaker 9>doesn't change our mission and our obligation to the American public.

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<v Speaker 9>It just probably will change how we have.

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<v Speaker 6>To do our work.

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<v Speaker 3>When you say how you do your work, does it

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<v Speaker 3>ultimately mean that you have to think about the resources

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<v Speaker 3>that you put to work there? Can you be as

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<v Speaker 3>expansive in the coverage that you have in for so

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<v Speaker 3>many years.

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<v Speaker 5>It's a good question.

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<v Speaker 9>It's something we're trying to figure out. NPR received traditionally

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<v Speaker 9>about one percent of our budget directly from the federal government,

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<v Speaker 9>but we have just one percent. But we have a

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<v Speaker 9>network of around two hundred and fifty member stations which

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<v Speaker 9>received as much as seventy percent in rural parts of

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<v Speaker 9>the country, and so we're waiting to see what some

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<v Speaker 9>of the fallout will be for those stations. We have projections.

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<v Speaker 9>We're concerned about this, and we're looking at how we

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<v Speaker 9>can buttress some of their work by cutting fees to

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<v Speaker 9>them and thinking about how to make a dollar stretch

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<v Speaker 9>a little bit further to continue to serve local community Cavin.

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<v Speaker 2>I think there would be a lot of value in

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<v Speaker 2>you explaining the business model.

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<v Speaker 5>It is amazing.

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<v Speaker 2>Well, the reason I ask actually is in preparation for today,

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<v Speaker 2>I suddenly stopped and looked at mprs following on social

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<v Speaker 2>platforms for example. It's very very big. Yes, you know,

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<v Speaker 2>how do I consume some MPR content like on YouTube

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<v Speaker 2>for example, But that isn't necessarily a big, big income generator.

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<v Speaker 2>View is that? Is that right?

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<v Speaker 10>Right?

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<v Speaker 5>So?

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<v Speaker 9>I think people think of us as radio because that's

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<v Speaker 9>our origin, but in fact, fifty percent of our listening

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<v Speaker 9>comes from digital platforms. It comes through podcasts, it comes

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<v Speaker 9>through YouTube, it actually comes through reading online. And you

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<v Speaker 9>can see in our numbers that our demographics are actually

0:11:39.640 --> 0:11:42.160
<v Speaker 9>very well distributed. We've been accused of being too liberal,

0:11:42.160 --> 0:11:43.960
<v Speaker 9>but what I can tell you is that when we

0:11:44.000 --> 0:11:46.040
<v Speaker 9>look at the audience data as to who comes to us,

0:11:46.040 --> 0:11:50.240
<v Speaker 9>it's actually a very represent representative distribution of the American public.

0:11:50.520 --> 0:11:53.240
<v Speaker 9>So fifty percent of what we're doing is for digital audiences,

0:11:53.240 --> 0:11:56.000
<v Speaker 9>and fifty percent of what we're doing is for radio audiences.

0:11:56.320 --> 0:11:58.440
<v Speaker 9>On the radio side, we have these roughly two hundred

0:11:58.480 --> 0:12:01.840
<v Speaker 9>for fifty members across the country. They serve ninety nine

0:12:01.880 --> 0:12:04.640
<v Speaker 9>point seven percent of the American public, So in some

0:12:04.679 --> 0:12:07.640
<v Speaker 9>ways we are one of the largest national networks. And

0:12:07.679 --> 0:12:10.880
<v Speaker 9>we have three thousand local journalists around the country who

0:12:10.920 --> 0:12:13.800
<v Speaker 9>then serve back into the network with stories that they're

0:12:13.840 --> 0:12:16.600
<v Speaker 9>filing for their local communities and for their states.

0:12:16.679 --> 0:12:19.840
<v Speaker 3>How does it make them feel when they're deemed to

0:12:19.880 --> 0:12:21.280
<v Speaker 3>be too liberal.

0:12:21.200 --> 0:12:22.360
<v Speaker 2>And how not good?

0:12:22.559 --> 0:12:22.800
<v Speaker 5>Yeah?

0:12:22.840 --> 0:12:25.000
<v Speaker 9>Really not good. I mean, we have reporters who are

0:12:25.000 --> 0:12:28.280
<v Speaker 9>covering tribal areas who are primarily focused on the issues

0:12:28.280 --> 0:12:31.320
<v Speaker 9>of Native American communities. We have reporters in rural Alaska

0:12:31.360 --> 0:12:34.280
<v Speaker 9>who are focusing on the issues that their communities face,

0:12:34.360 --> 0:12:37.559
<v Speaker 9>some of the issues around for example, fishing and access

0:12:37.600 --> 0:12:43.520
<v Speaker 9>to access to the sorry the National Wildlife Preserve and

0:12:43.559 --> 0:12:46.720
<v Speaker 9>what does that mean for economic opportunity for Alaskans. They're

0:12:46.720 --> 0:12:49.920
<v Speaker 9>having nuanced conversations that represent the full spectrum of the

0:12:49.960 --> 0:12:53.120
<v Speaker 9>American debate on any of these issues, and so to

0:12:53.360 --> 0:12:55.680
<v Speaker 9>be called liberal or to be demeaned in that way

0:12:55.760 --> 0:12:58.000
<v Speaker 9>is really a misrepresentation of the work that they do.

0:12:58.559 --> 0:13:00.960
<v Speaker 7>Nuanced is a great word, maed more of it.

0:13:01.040 --> 0:13:02.800
<v Speaker 9>Well, we try to make sure that we're hearing from

0:13:02.840 --> 0:13:04.959
<v Speaker 9>all sides of the story. In every story, and that

0:13:05.000 --> 0:13:08.160
<v Speaker 9>means that we are representing sure, of course communities in

0:13:08.160 --> 0:13:10.560
<v Speaker 9>California that perhaps have one point of view, but also

0:13:10.600 --> 0:13:12.760
<v Speaker 9>communities in Indiana that have a different point of view.

0:13:13.400 --> 0:13:15.120
<v Speaker 2>You know, we talked about this as a team, and

0:13:15.720 --> 0:13:17.720
<v Speaker 2>one of our producers, Oreie Thomas, brought up the idea

0:13:17.760 --> 0:13:20.240
<v Speaker 2>that there is like the NPR strategy, and then there's

0:13:20.240 --> 0:13:24.440
<v Speaker 2>what the local stations are doing on the politics side

0:13:24.440 --> 0:13:27.840
<v Speaker 2>of things. You know, how are the local stations reacting,

0:13:27.880 --> 0:13:30.720
<v Speaker 2>for example, if a lot of their listener base did

0:13:30.840 --> 0:13:33.679
<v Speaker 2>vote for President Trump, you know, with what's going on,

0:13:33.760 --> 0:13:36.360
<v Speaker 2>how are you factoring that in? But also, like in

0:13:36.400 --> 0:13:39.360
<v Speaker 2>the business model, do you end up sort of also

0:13:39.440 --> 0:13:42.920
<v Speaker 2>competing at the MPR level with the local station level

0:13:42.920 --> 0:13:47.160
<v Speaker 2>because you're trying to pursue different subscribers things like that.

0:13:47.240 --> 0:13:49.520
<v Speaker 9>Well, those are sort of two very different questions. I mean,

0:13:49.720 --> 0:13:53.520
<v Speaker 9>we aim to serve the entire spectrum of American conversation, right, So,

0:13:53.559 --> 0:13:56.040
<v Speaker 9>we had the White House Press Secretary on just last

0:13:56.040 --> 0:13:59.479
<v Speaker 9>week speaking directly to the American public about the administrations

0:13:59.520 --> 0:14:02.560
<v Speaker 9>thinking on the current government shutdown. We invite members of

0:14:02.600 --> 0:14:05.720
<v Speaker 9>both parties on all the time. We invite independent voices

0:14:05.760 --> 0:14:07.960
<v Speaker 9>on all the time. This is important to us, but

0:14:08.000 --> 0:14:10.319
<v Speaker 9>it's not just our politics coverage. It's also coverage of

0:14:10.360 --> 0:14:13.560
<v Speaker 9>American life all of the cultural aspects that make up

0:14:13.559 --> 0:14:15.560
<v Speaker 9>our differences as well. And that is one of the

0:14:15.600 --> 0:14:18.839
<v Speaker 9>flexibilities of local reporting is it means that our station

0:14:18.960 --> 0:14:22.160
<v Speaker 9>in Utah can run stories about the local reaction to

0:14:22.160 --> 0:14:25.440
<v Speaker 9>the Charlie Kirk assassination as well as contributing to our

0:14:25.560 --> 0:14:28.280
<v Speaker 9>national coverage, so that Americans all across the country can

0:14:28.320 --> 0:14:29.200
<v Speaker 9>hear from those perspects.

0:14:29.280 --> 0:14:32.600
<v Speaker 2>What is the feedback from American from the American listeners

0:14:32.600 --> 0:14:34.600
<v Speaker 2>about everything that's happened, Well.

0:14:34.840 --> 0:14:37.040
<v Speaker 9>I mean on the news, of course. I think what

0:14:37.080 --> 0:14:40.400
<v Speaker 9>we hear very consistently is that this is a concerning time.

0:14:40.440 --> 0:14:43.800
<v Speaker 9>People dislike the amount of polarization. We do hear that

0:14:43.880 --> 0:14:46.160
<v Speaker 9>our coverage and the way that we approach things tends

0:14:46.160 --> 0:14:49.240
<v Speaker 9>to bring people closer to an understanding of their fellow

0:14:49.280 --> 0:14:52.600
<v Speaker 9>Americans because we really do focus on finding the personal story.

0:14:52.640 --> 0:14:54.600
<v Speaker 9>We'd like to say that everything that happens in America

0:14:54.600 --> 0:14:56.800
<v Speaker 9>happens somewhere, and so we're always trying to find this

0:14:56.840 --> 0:14:59.720
<v Speaker 9>somewhere that that is happening, whether it's the implications of

0:14:59.800 --> 0:15:03.520
<v Speaker 9>tearfs or you know the conversation that's happening around For example,

0:15:03.600 --> 0:15:05.960
<v Speaker 9>Jimmy Kimmel, who you were just recently referencing.

0:15:05.920 --> 0:15:08.920
<v Speaker 3>Listeners are so loyal you turn to them for funding.

0:15:09.120 --> 0:15:12.400
<v Speaker 3>Have you seen big billionaires, big donors wanting.

0:15:12.120 --> 0:15:13.320
<v Speaker 7>To step up into this moment.

0:15:14.640 --> 0:15:18.320
<v Speaker 9>We have seen a outpouring of support, absolutely so. New

0:15:18.320 --> 0:15:21.480
<v Speaker 9>Hampshire Public Radio for example, raised a million dollars in

0:15:21.520 --> 0:15:24.400
<v Speaker 9>response to the defunding efforts and over the course of

0:15:24.440 --> 0:15:27.560
<v Speaker 9>a short period of weeks. We really appreciative of this,

0:15:27.680 --> 0:15:30.440
<v Speaker 9>but that won't fill the gap for these rural communities

0:15:30.440 --> 0:15:34.440
<v Speaker 9>that are already sizzy economically strapped. There's a reason they

0:15:34.440 --> 0:15:36.960
<v Speaker 9>have been federally funded. We know that for sorry, we

0:15:36.960 --> 0:15:40.080
<v Speaker 9>know that twenty percent of Americans live without local news.

0:15:40.080 --> 0:15:42.760
<v Speaker 9>There's a reason for that. The market cognitions don't allow it,

0:15:43.000 --> 0:15:45.240
<v Speaker 9>and that's where public media has filled in the gap.

0:15:45.360 --> 0:15:47.640
<v Speaker 9>So that still remains a challenge.

0:15:47.680 --> 0:15:48.480
<v Speaker 10>We have seen a.

0:15:48.440 --> 0:15:51.040
<v Speaker 9>Lot of support, of course, across the board for public radio.

0:15:51.320 --> 0:15:53.360
<v Speaker 9>I think there were three million people who wrote into

0:15:53.400 --> 0:15:55.800
<v Speaker 9>Congress to support the to support us at the time

0:15:55.840 --> 0:15:56.560
<v Speaker 9>of defunding.

0:15:57.160 --> 0:15:58.200
<v Speaker 7>But it won't be enough.

0:15:58.080 --> 0:16:00.600
<v Speaker 9>To fill one hundred and twenty million dollar gap relative

0:16:00.640 --> 0:16:01.840
<v Speaker 9>to the defending of your.

0:16:01.760 --> 0:16:03.320
<v Speaker 7>Own background is so fascinating.

0:16:03.520 --> 0:16:06.200
<v Speaker 3>Having been for a stint with the Web Summit, making huge,

0:16:06.320 --> 0:16:10.880
<v Speaker 3>big events and for a tech community, you're on the

0:16:11.000 --> 0:16:14.040
<v Speaker 3>chair of the Signal Foundation, You're also been at Wikipedia.

0:16:14.840 --> 0:16:18.200
<v Speaker 3>I'm interested as to how in this moment of belt tightening,

0:16:18.440 --> 0:16:20.680
<v Speaker 3>your technological savvy comes into all of it.

0:16:20.760 --> 0:16:23.280
<v Speaker 9>Well, I actually think that technology is an enormous advantage

0:16:23.360 --> 0:16:25.640
<v Speaker 9>for the complex structure that you have. You asked me

0:16:25.680 --> 0:16:28.080
<v Speaker 9>about the business model earlier, and I think it's a

0:16:28.080 --> 0:16:28.960
<v Speaker 9>great lead into this.

0:16:29.120 --> 0:16:29.840
<v Speaker 7>Right, there is a.

0:16:29.920 --> 0:16:32.080
<v Speaker 9>Way in which we could be in competition all of

0:16:32.080 --> 0:16:36.440
<v Speaker 9>these local stations seeking to now transform their work for

0:16:36.480 --> 0:16:39.560
<v Speaker 9>a national audience. Technology actually offers us the place to

0:16:39.600 --> 0:16:42.240
<v Speaker 9>bring all of that aggregate reporting together. And so if

0:16:42.280 --> 0:16:44.680
<v Speaker 9>somebody is running a really great story here in LA

0:16:44.760 --> 0:16:47.360
<v Speaker 9>about a local band that is about to go on tour,

0:16:47.800 --> 0:16:50.080
<v Speaker 9>and I reference that because music is a big part

0:16:50.080 --> 0:16:52.960
<v Speaker 9>of what we do at NPR, we now have the

0:16:53.000 --> 0:16:55.920
<v Speaker 9>ability to serve that to any audience member anywhere across

0:16:55.920 --> 0:16:57.720
<v Speaker 9>the country who might be interested in what that.

0:16:57.640 --> 0:16:58.440
<v Speaker 2>Band is about to do.

0:16:58.960 --> 0:17:00.720
<v Speaker 9>Right, we wouldn't have been able to do that in

0:17:00.760 --> 0:17:04.000
<v Speaker 9>a previous era, but the ability of digital platforms, the

0:17:04.040 --> 0:17:06.760
<v Speaker 9>affordances for us to serve audiences seamlessly. They don't think

0:17:06.760 --> 0:17:08.879
<v Speaker 9>of us as our local station versus our local station.

0:17:09.200 --> 0:17:11.760
<v Speaker 9>They think of us as one public media experience, and

0:17:11.800 --> 0:17:13.160
<v Speaker 9>that's really what we're leaning into.

0:17:13.320 --> 0:17:15.520
<v Speaker 2>So, Sweden, what are you going to do differently are

0:17:15.520 --> 0:17:17.440
<v Speaker 2>in this environment? What are you going to change to

0:17:18.200 --> 0:17:19.920
<v Speaker 2>bring in more money that you need?

0:17:20.200 --> 0:17:23.280
<v Speaker 9>Well, certainly investing pretty heavily in the fundraising piece. I mean,

0:17:23.280 --> 0:17:25.200
<v Speaker 9>I don't think that that's dissimilar from what we've seen

0:17:25.200 --> 0:17:28.320
<v Speaker 9>in nonprofit news as a whole. We've seen tremendous success

0:17:28.440 --> 0:17:32.400
<v Speaker 9>in the nonprofit news sector in building subscriptions and building memberships.

0:17:32.640 --> 0:17:34.439
<v Speaker 9>That's an opportunity for us, and in fact, we've been

0:17:34.480 --> 0:17:36.280
<v Speaker 9>doing it for a long time. We have millions and

0:17:36.320 --> 0:17:38.920
<v Speaker 9>millions of loyal donors across the country. It's time to

0:17:38.920 --> 0:17:41.360
<v Speaker 9>bring in the next generation. You mentioned I come from Wikipedia.

0:17:41.400 --> 0:17:44.320
<v Speaker 9>We have a little experience in this right, So that's

0:17:44.359 --> 0:17:45.879
<v Speaker 9>one piece of it. I also think that it's an

0:17:45.920 --> 0:17:48.120
<v Speaker 9>opportunity for us to think about how we're doing our

0:17:48.200 --> 0:17:51.399
<v Speaker 9>news gathering and news production more effectively. And so we

0:17:51.440 --> 0:17:53.639
<v Speaker 9>have all these journalists across the country. What does it

0:17:53.720 --> 0:17:56.040
<v Speaker 9>mean to do the national editorial planning where we're really

0:17:56.080 --> 0:17:58.879
<v Speaker 9>thinking about how to elevate these conversations that are happening

0:17:58.960 --> 0:18:01.959
<v Speaker 9>around the country into the national story. And then of

0:18:02.000 --> 0:18:04.720
<v Speaker 9>course we have this great international and national reporting that

0:18:04.720 --> 0:18:05.880
<v Speaker 9>we mean to now weave.

0:18:05.680 --> 0:18:08.840
<v Speaker 2>Into the next Cafreine mayor MPR CEO, thank you very

0:18:08.880 --> 0:18:11.240
<v Speaker 2>much for being with us here at Bloomberg's screen Time. Meanwhile,

0:18:11.680 --> 0:18:14.120
<v Speaker 2>Warner Music Group is said to be in close agreement

0:18:14.160 --> 0:18:17.640
<v Speaker 2>with Netflix to create a slate of movies and documentaries

0:18:17.680 --> 0:18:20.800
<v Speaker 2>based on the record labels catalog of artists and songs.

0:18:21.000 --> 0:18:24.200
<v Speaker 2>That's according to sources. Here's what Warner Music Group CEO

0:18:24.320 --> 0:18:27.240
<v Speaker 2>Robert Kilhle said about a potential deal.

0:18:28.600 --> 0:18:33.040
<v Speaker 11>I cannot confirm anything, but but the you know, if

0:18:33.040 --> 0:18:36.360
<v Speaker 11>you step back and think about this, it makes a lot.

0:18:36.440 --> 0:18:43.960
<v Speaker 11>You know, our company has tremendous catalog, Prince Madonna, Fleetwood,

0:18:44.040 --> 0:18:46.199
<v Speaker 11>Mac and it's just it just goes on and on

0:18:46.240 --> 0:18:51.119
<v Speaker 11>and on. The stories that we have are incredible and

0:18:51.240 --> 0:18:52.439
<v Speaker 11>they haven't really been topped.

0:18:53.960 --> 0:18:56.200
<v Speaker 5>It more like Marvel for music.

0:18:56.760 --> 0:19:00.199
<v Speaker 11>I said, that's that's that's where we are and it

0:19:00.400 --> 0:19:04.040
<v Speaker 11>will be unlocked and so it makes a lot of

0:19:04.080 --> 0:19:07.680
<v Speaker 11>sense for us to partner with a company that can

0:19:07.720 --> 0:19:10.600
<v Speaker 11>bring it to life all around the world. And it's

0:19:10.640 --> 0:19:14.400
<v Speaker 11>exciting both for acts who are no longer with us,

0:19:15.840 --> 0:19:18.920
<v Speaker 11>but we make their estates happy and satisfied, but also

0:19:18.960 --> 0:19:21.600
<v Speaker 11>for acts who are with us, who then can actually

0:19:21.600 --> 0:19:25.240
<v Speaker 11>help bring young audiences to the streaming platforms.

0:19:25.840 --> 0:19:27.719
<v Speaker 3>Robert kinsil One, a music group CEO.

0:19:27.800 --> 0:19:33.800
<v Speaker 12>Then I think it's it's hard for any brand that

0:19:33.880 --> 0:19:37.159
<v Speaker 12>has a deep, you know, consumer sense of what are

0:19:37.200 --> 0:19:39.600
<v Speaker 12>you doing for me? Right, and then you're like, well,

0:19:39.600 --> 0:19:42.000
<v Speaker 12>I'm going to do this as well, and you have

0:19:42.160 --> 0:19:44.720
<v Speaker 12>it takes a while to really build up that.

0:19:44.680 --> 0:19:45.600
<v Speaker 5>Sense of what's happening.

0:19:45.680 --> 0:19:48.639
<v Speaker 12>But it's not it's not that dissimilar to let's say

0:19:48.680 --> 0:19:50.840
<v Speaker 12>we were launched, you know, in a new country, like

0:19:51.560 --> 0:19:53.879
<v Speaker 12>you know, you went to Japan, right, So when we

0:19:53.920 --> 0:19:57.159
<v Speaker 12>started in Japan, two percent of the Japanese population it

0:19:57.240 --> 0:20:00.080
<v Speaker 12>ever heard of Netflix, So nobody knew what wo But

0:20:00.160 --> 0:20:02.199
<v Speaker 12>you can nobody even know your name much let's be

0:20:02.200 --> 0:20:03.680
<v Speaker 12>able to tell you what we were doing. And we're

0:20:03.720 --> 0:20:05.640
<v Speaker 12>doing pay TV service in a country that doesn't really

0:20:05.680 --> 0:20:07.639
<v Speaker 12>have a great PayTV you know, operation we're doing over

0:20:07.680 --> 0:20:09.359
<v Speaker 12>the internet in a way that was totally new, and

0:20:09.440 --> 0:20:12.679
<v Speaker 12>so you've got to every day build a little bit

0:20:12.720 --> 0:20:14.399
<v Speaker 12>of like what are we doing, who we are, what

0:20:14.440 --> 0:20:16.000
<v Speaker 12>are we you know, how are we here to serve you?

0:20:16.280 --> 0:20:18.280
<v Speaker 12>So that ten year journey, let's say, you know, just

0:20:18.560 --> 0:20:21.439
<v Speaker 12>at the tenth anniversary in Japan. You know, tremendous progress

0:20:21.480 --> 0:20:23.320
<v Speaker 12>over ten years, but it took us a long time.

0:20:23.359 --> 0:20:25.560
<v Speaker 12>And I think, you know, the gaming situation is not

0:20:25.800 --> 0:20:26.760
<v Speaker 12>dissimilar to that.

0:20:27.280 --> 0:20:29.720
<v Speaker 6>How much is it an impediment that for the most

0:20:29.720 --> 0:20:32.760
<v Speaker 6>part now you can only play it on on your phone?

0:20:33.160 --> 0:20:37.000
<v Speaker 12>Well, I would say, you know, the phone is what's

0:20:37.000 --> 0:20:40.240
<v Speaker 12>great about it is it's a well developed gaming ecosystem,

0:20:40.359 --> 0:20:43.600
<v Speaker 12>right so you know, folks notifying games there. But it's

0:20:43.600 --> 0:20:47.800
<v Speaker 12>also a highly competitive gaming ecosystem, so it's developed. This

0:20:47.920 --> 0:20:50.040
<v Speaker 12>gives you both that upside and the downside. But what's

0:20:50.080 --> 0:20:53.280
<v Speaker 12>exciting is that now we are moving beyond the phone

0:20:53.520 --> 0:20:55.480
<v Speaker 12>to the TV. So I mentioned like one of the

0:20:55.480 --> 0:20:57.040
<v Speaker 12>big gaming areas we're going after. One of the big

0:20:57.040 --> 0:20:59.840
<v Speaker 12>gaming areas we're going after now is you know, so

0:21:00.560 --> 0:21:03.320
<v Speaker 12>gaming experiences. It will show up on your TV. So

0:21:04.119 --> 0:21:06.920
<v Speaker 12>we are now announcing we're announced here actually that we're

0:21:06.920 --> 0:21:08.800
<v Speaker 12>going to have these social party games, a pack of

0:21:08.840 --> 0:21:11.480
<v Speaker 12>social party games that you can play on your TV

0:21:11.680 --> 0:21:14.399
<v Speaker 12>with your phone as the controller. And it's things like

0:21:14.480 --> 0:21:17.360
<v Speaker 12>you know, recognizable games like Boggle. You got Pictionary, We've

0:21:17.400 --> 0:21:20.679
<v Speaker 12>got a Lego party game, We've got Tetris, We've got

0:21:20.800 --> 0:21:24.000
<v Speaker 12>like a Mafia style Who've done it? This is this

0:21:24.080 --> 0:21:28.160
<v Speaker 12>is me and our CTO Elizabeth playing Boggle here, which

0:21:28.200 --> 0:21:32.680
<v Speaker 12>is it's we're two very competitive people, so it got

0:21:32.800 --> 0:21:33.720
<v Speaker 12>it got pretty ugly.

0:21:33.880 --> 0:21:37.000
<v Speaker 6>Who I'm not going to say that means he lost?

0:21:38.200 --> 0:21:40.400
<v Speaker 5>Oh does it why she watched a video? My friend?

0:21:42.080 --> 0:21:43.320
<v Speaker 5>You triggered my competitors.

0:21:45.080 --> 0:21:46.719
<v Speaker 12>But this is again, this is you know, so it's

0:21:46.760 --> 0:21:49.000
<v Speaker 12>your phone, which is an incredible device, and there's all

0:21:49.040 --> 0:21:50.199
<v Speaker 12>sorts of things that you're going to be able to

0:21:50.200 --> 0:21:52.840
<v Speaker 12>do on your phone that you can't do on a

0:21:52.880 --> 0:21:56.000
<v Speaker 12>normal controller like touch screen. And this is us basically

0:21:56.400 --> 0:21:59.120
<v Speaker 12>picking our words on that, and it's you know, it's

0:21:59.200 --> 0:22:02.560
<v Speaker 12>dead simple to use, it's intuitive. And then this is

0:22:03.200 --> 0:22:06.400
<v Speaker 12>us on the earliest days of how we actually can

0:22:06.520 --> 0:22:08.600
<v Speaker 12>use that. And if we you know, basically are going

0:22:08.680 --> 0:22:10.600
<v Speaker 12>to like unleash this with a bunch of creators and

0:22:10.600 --> 0:22:13.080
<v Speaker 12>they're going to go figure out stuff that we didn't

0:22:13.119 --> 0:22:17.840
<v Speaker 12>even imagine that they can do with that interactivity.

0:22:20.119 --> 0:22:23.760
<v Speaker 2>That was Netflix co CEO Greg Peter's key conversations coming

0:22:23.840 --> 0:22:27.680
<v Speaker 2>up gaming with Twitch CEO Dan Clancy, Unice Lee of

0:22:27.800 --> 0:22:30.359
<v Speaker 2>Scope Lee. One of the top streamers out there is

0:22:30.400 --> 0:22:33.520
<v Speaker 2>Poke Maine. So much more from Los Angeles and Bloomberg

0:22:33.560 --> 0:22:48.199
<v Speaker 2>screen Time. This is Bloomberg Tech. Welcome back to a

0:22:48.200 --> 0:22:51.119
<v Speaker 2>special edition of Bloomberg Tech. We live from Bloomberg screen

0:22:51.160 --> 0:22:55.760
<v Speaker 2>Time in Los Angeles. Amazon streaming platform Twitch. It's growing

0:22:55.840 --> 0:22:58.840
<v Speaker 2>online stars by the minute. It's averaging more than one

0:22:58.920 --> 0:23:02.840
<v Speaker 2>hundred and five million monthly visitors globally. And here to

0:23:02.880 --> 0:23:05.760
<v Speaker 2>discuss the current state but also the future state of

0:23:05.800 --> 0:23:09.800
<v Speaker 2>the live streaming business model is Twitch CEO Dan Clancy.

0:23:10.119 --> 0:23:11.760
<v Speaker 10>Thank you for having me. It's great to be here.

0:23:11.840 --> 0:23:16.160
<v Speaker 2>So Twitch is such an interesting thing, an entity. There

0:23:16.160 --> 0:23:18.080
<v Speaker 2>are loads of people out there that aren't familiar with it,

0:23:18.119 --> 0:23:20.160
<v Speaker 2>and actually I thought the most sensible place to start

0:23:20.240 --> 0:23:22.680
<v Speaker 2>is like, can you just explain what Twitch is, how

0:23:22.680 --> 0:23:23.359
<v Speaker 2>it works.

0:23:23.320 --> 0:23:25.720
<v Speaker 10>Hopefully for those so simple space.

0:23:25.800 --> 0:23:29.840
<v Speaker 13>So Twitch is a live streaming platform where people go live. Okay,

0:23:29.880 --> 0:23:32.240
<v Speaker 13>and so if you say it's a live version of

0:23:32.280 --> 0:23:34.640
<v Speaker 13>YouTube or something like that. But the thing that really

0:23:34.680 --> 0:23:38.399
<v Speaker 13>makes Twitch unique in the kind of need that it

0:23:38.440 --> 0:23:41.800
<v Speaker 13>meets in people is as human beings, we are all

0:23:41.880 --> 0:23:44.600
<v Speaker 13>yearning for community. And what happens on Twitch is people

0:23:44.640 --> 0:23:46.920
<v Speaker 13>go live and they basically share their lives. They let

0:23:46.920 --> 0:23:49.600
<v Speaker 13>people into their living room, they go out in the.

0:23:49.520 --> 0:23:51.399
<v Speaker 10>World, and they explore, they gain.

0:23:51.640 --> 0:23:54.760
<v Speaker 13>And then what they do is very authentically engage with

0:23:54.800 --> 0:23:57.280
<v Speaker 13>those people that are watching. And since people spend a

0:23:57.320 --> 0:24:01.520
<v Speaker 13>fair amount of time watching these people, community forms between

0:24:01.840 --> 0:24:04.639
<v Speaker 13>the folks that are watching, and I think that is

0:24:04.680 --> 0:24:07.720
<v Speaker 13>really the magic of Twitch and which distinguishes Twitch from

0:24:07.720 --> 0:24:10.119
<v Speaker 13>many other platforms that have live streaming. The phrase I

0:24:10.280 --> 0:24:13.800
<v Speaker 13>use is we're community centric live streaming because people find

0:24:13.840 --> 0:24:14.760
<v Speaker 13>a place where they belong.

0:24:14.920 --> 0:24:17.359
<v Speaker 2>So the simple origin was like people would be playing

0:24:17.440 --> 0:24:20.080
<v Speaker 2>video games in simple terms, and they would be filming

0:24:20.119 --> 0:24:23.080
<v Speaker 2>and streaming themselves playing this game, sometimes with others. But

0:24:23.119 --> 0:24:26.720
<v Speaker 2>it's kind of evolved into a much broader set of

0:24:26.720 --> 0:24:30.760
<v Speaker 2>content irl or just chatting. Is the things that you

0:24:30.760 --> 0:24:33.920
<v Speaker 2>know I'm following on the platform. Is there a still

0:24:33.920 --> 0:24:37.280
<v Speaker 2>a heavy proportion of activity that's gaming related or is

0:24:37.320 --> 0:24:38.560
<v Speaker 2>it now much more diverse?

0:24:38.680 --> 0:24:41.280
<v Speaker 13>Well, it's very diverse, and the interesting story is even

0:24:41.320 --> 0:24:44.720
<v Speaker 13>before Twitch, Twitch started as justin TV, and in justin

0:24:44.840 --> 0:24:47.520
<v Speaker 13>TV it was life casting, so in fact it wasn't

0:24:47.520 --> 0:24:51.320
<v Speaker 13>about gaming, okay, and then Twitch life life casting is

0:24:51.359 --> 0:24:52.960
<v Speaker 13>what they called it back then, where you were just

0:24:53.720 --> 0:24:58.359
<v Speaker 13>casting your life, and then Twitch pivoted and focused on

0:24:58.400 --> 0:25:00.879
<v Speaker 13>gaming and that's when it really took off. And now

0:25:00.920 --> 0:25:03.320
<v Speaker 13>it's kind of come full circle because while gaming is

0:25:03.320 --> 0:25:05.240
<v Speaker 13>still a big part of Twitch and will always be

0:25:05.240 --> 0:25:08.040
<v Speaker 13>a big part of Twitch, more and more creators are

0:25:08.040 --> 0:25:11.040
<v Speaker 13>out there just doing all sorts of things you said, IRL,

0:25:11.080 --> 0:25:13.000
<v Speaker 13>which is in real life, which means you go out

0:25:13.040 --> 0:25:15.399
<v Speaker 13>on the streets, you go climbing a mountain.

0:25:15.440 --> 0:25:19.160
<v Speaker 2>I've watched you stream from a water slide in a doughnut. Yes,

0:25:20.520 --> 0:25:22.240
<v Speaker 2>content that irl, that's ir.

0:25:22.760 --> 0:25:23.919
<v Speaker 10>It's in real life.

0:25:24.080 --> 0:25:27.560
<v Speaker 3>DJ Cancy, I think, is who you're streaming as I'm

0:25:27.640 --> 0:25:30.119
<v Speaker 3>interested though, like it does such a great job on

0:25:30.160 --> 0:25:32.119
<v Speaker 3>the show reminding us of the sheer scale in the

0:25:32.119 --> 0:25:34.160
<v Speaker 3>power of numbers of gaming. When we think about big

0:25:34.160 --> 0:25:36.520
<v Speaker 3>movie hits, it pales into comparison of the amount of

0:25:36.560 --> 0:25:39.960
<v Speaker 3>money earned by James versus video games. And what amazes

0:25:40.000 --> 0:25:43.359
<v Speaker 3>me is how much the content creators are winning in

0:25:43.440 --> 0:25:46.880
<v Speaker 3>terms of content. They are getting one hundred million dollar

0:25:46.960 --> 0:25:50.560
<v Speaker 3>contracts to jump from you to kick or from Kick

0:25:50.760 --> 0:25:54.160
<v Speaker 3>to you or to YouTube more than Lebron James is earning.

0:25:54.600 --> 0:25:57.080
<v Speaker 3>Can you go to actually who your competition therefore is,

0:25:57.119 --> 0:25:59.119
<v Speaker 3>and how you fight for that content in this moment.

0:25:59.200 --> 0:26:01.200
<v Speaker 13>Yeah, the way I look at it astually, we're fairly

0:26:01.320 --> 0:26:03.119
<v Speaker 13>unique in this space, and I don't focus on the

0:26:03.160 --> 0:26:07.080
<v Speaker 13>competition because as a live streaming platform at our scale,

0:26:07.119 --> 0:26:08.040
<v Speaker 13>they're smaller ones.

0:26:08.080 --> 0:26:10.440
<v Speaker 10>But you know, really, when we think of the social.

0:26:10.240 --> 0:26:12.840
<v Speaker 13>Media space, you have YouTube, you have TikTok, you have Instagram,

0:26:13.119 --> 0:26:16.560
<v Speaker 13>but Twitch is really the only one that solely focuses

0:26:16.560 --> 0:26:19.480
<v Speaker 13>on this community centric live streaming experience. And the way

0:26:19.480 --> 0:26:22.520
<v Speaker 13>I describe it sometimes is we actually are a long

0:26:22.600 --> 0:26:25.080
<v Speaker 13>form platform and that people sit there and watch for

0:26:25.119 --> 0:26:27.760
<v Speaker 13>one hour two hours. So in that sense, we're like

0:26:27.840 --> 0:26:31.240
<v Speaker 13>Prime Video and Netflix, but we're social, so we're sort

0:26:31.280 --> 0:26:33.080
<v Speaker 13>of right in the middle of what I'll call the

0:26:33.440 --> 0:26:37.280
<v Speaker 13>streaming platforms and the social media platforms. We're really a

0:26:37.320 --> 0:26:38.800
<v Speaker 13>long form social media platform.

0:26:38.800 --> 0:26:40.320
<v Speaker 3>They're also, dare I say, right in the middle of

0:26:40.359 --> 0:26:41.280
<v Speaker 3>the culture wars.

0:26:41.440 --> 0:26:42.200
<v Speaker 7>And I'm just really.

0:26:42.119 --> 0:26:45.920
<v Speaker 3>Interested as to how you navigate that in leadership when

0:26:45.960 --> 0:26:48.800
<v Speaker 3>people are bringing them into their homes in a more

0:26:48.840 --> 0:26:51.000
<v Speaker 3>intimate setting and feel that they can share anything that

0:26:51.000 --> 0:26:53.200
<v Speaker 3>they feel, but that then can blow up in many

0:26:53.200 --> 0:26:53.840
<v Speaker 3>different ways.

0:26:54.000 --> 0:26:56.399
<v Speaker 13>Yeah, so, first of all, it's very important that we

0:26:56.440 --> 0:26:58.240
<v Speaker 13>take it very seriously in terms of having a set

0:26:58.240 --> 0:27:00.560
<v Speaker 13>of guidelines and what's appropriate on Twitch and what's not,

0:27:01.800 --> 0:27:03.920
<v Speaker 13>And so we spend a lot of time thinking about

0:27:03.960 --> 0:27:06.399
<v Speaker 13>that and letting our creators do what they need to

0:27:06.400 --> 0:27:07.359
<v Speaker 13>do to protect themselves.

0:27:07.400 --> 0:27:09.000
<v Speaker 3>And you kick them off too if they take them

0:27:09.000 --> 0:27:09.360
<v Speaker 3>off if.

0:27:09.280 --> 0:27:11.960
<v Speaker 13>They're not adhering to them. That's really important for our platform.

0:27:12.280 --> 0:27:14.320
<v Speaker 13>But really what it is is that's just one of

0:27:14.359 --> 0:27:16.120
<v Speaker 13>the things you have to deal with if you want

0:27:16.160 --> 0:27:19.639
<v Speaker 13>to get that authenticity because this key difference between Twitch

0:27:19.720 --> 0:27:23.760
<v Speaker 13>and many other short form platforms. If you're just making

0:27:24.680 --> 0:27:27.320
<v Speaker 13>a short clip, you can put on a mask. When

0:27:27.359 --> 0:27:29.280
<v Speaker 13>you're live streaming, you can't put on a mask. And

0:27:29.680 --> 0:27:34.800
<v Speaker 13>one thing that's been leading a lot of celebrities, entertainers, athletes,

0:27:34.920 --> 0:27:37.760
<v Speaker 13>influence all sorts of people now to live streaming is

0:27:37.800 --> 0:27:41.840
<v Speaker 13>they want that authentic, honest connection with their fans and

0:27:41.880 --> 0:27:43.320
<v Speaker 13>turn those fans into community.

0:27:43.520 --> 0:27:46.240
<v Speaker 2>Done to interrupt team, Let's bring up the Gavin Newsom

0:27:46.359 --> 0:27:48.600
<v Speaker 2>session then and just play a little bit of it

0:27:49.040 --> 0:27:52.680
<v Speaker 2>if we can. There's some sound associated with it, Dan,

0:27:52.760 --> 0:27:55.760
<v Speaker 2>But in very simple terms, Gavin Newsome went on the

0:27:55.760 --> 0:27:59.680
<v Speaker 2>twitchcsion and not providing due process, went on the Twitch platform.

0:28:00.040 --> 0:28:02.000
<v Speaker 2>My understanding is that you know he was engaging with

0:28:02.560 --> 0:28:05.840
<v Speaker 2>one of his children's favorite content creators, that that's the

0:28:05.880 --> 0:28:10.640
<v Speaker 2>governor of California using Twitch to communicate. Just explain how

0:28:10.680 --> 0:28:11.560
<v Speaker 2>you feel about that.

0:28:11.760 --> 0:28:13.520
<v Speaker 13>Yeah, the way I think of it, what he's doing

0:28:13.800 --> 0:28:19.280
<v Speaker 13>is he's he's just authentically interacting with you know, those

0:28:19.320 --> 0:28:21.520
<v Speaker 13>people that may have an interest in him, right, And

0:28:21.560 --> 0:28:23.520
<v Speaker 13>I do that myself. I stream and have a great

0:28:23.560 --> 0:28:25.960
<v Speaker 13>time doing it, And when you do it, you realize

0:28:25.960 --> 0:28:30.320
<v Speaker 13>there's like there's something really special about having that impact

0:28:30.359 --> 0:28:34.120
<v Speaker 13>on people and having that feedback, that visceral feeling of

0:28:34.280 --> 0:28:35.800
<v Speaker 13>you know when I when I stream, I'll play the

0:28:35.800 --> 0:28:37.840
<v Speaker 13>piano and sing and they'll say, oh, I love that song,

0:28:38.120 --> 0:28:40.800
<v Speaker 13>and it really kind of makes It's very different than

0:28:40.920 --> 0:28:43.920
<v Speaker 13>just looking at metrics like you do on other social media.

0:28:44.040 --> 0:28:47.160
<v Speaker 2>You've been really clear there are guidelines for the content creators,

0:28:47.480 --> 0:28:50.360
<v Speaker 2>there are guidelines for the viewers in how they interact,

0:28:50.760 --> 0:28:53.160
<v Speaker 2>but Twitch is one of a number of platforms that

0:28:53.280 --> 0:28:56.160
<v Speaker 2>is caught up in a wider discussion about people that

0:28:56.240 --> 0:29:00.600
<v Speaker 2>want to talk politics or even in the context of radickzation.

0:29:01.440 --> 0:29:04.280
<v Speaker 2>Just give us your sort of blanket policy and approach

0:29:04.720 --> 0:29:08.000
<v Speaker 2>to managing that environment on the Twitch platform, please, because

0:29:08.080 --> 0:29:11.280
<v Speaker 2>DC is paying attention not just to Twitch. I get that,

0:29:11.360 --> 0:29:13.360
<v Speaker 2>but it is important well.

0:29:13.200 --> 0:29:15.720
<v Speaker 13>This show, I'd say, like, first of all, our policy

0:29:15.960 --> 0:29:19.280
<v Speaker 13>is you know, you could freely express your views. It's

0:29:19.360 --> 0:29:21.560
<v Speaker 13>how you say it that's important that you should not

0:29:21.680 --> 0:29:25.800
<v Speaker 13>be attacking and hate and harassment is not allowed on

0:29:25.840 --> 0:29:27.560
<v Speaker 13>our platform, and we're very clear about that.

0:29:27.880 --> 0:29:29.600
<v Speaker 10>But we understand that people are going to.

0:29:29.600 --> 0:29:31.560
<v Speaker 2>Get super quick who adjudicates that.

0:29:32.000 --> 0:29:35.240
<v Speaker 13>We have both automated techniques and we have a large

0:29:35.280 --> 0:29:38.880
<v Speaker 13>group of people that work whenever something's reported to then

0:29:39.080 --> 0:29:41.720
<v Speaker 13>analyze it and see if it did hearst our community guidelines,

0:29:42.000 --> 0:29:44.520
<v Speaker 13>and then if there's a violation, we take an enforcement action.

0:29:45.120 --> 0:29:46.760
<v Speaker 3>What's so great as you two are going to be

0:29:46.800 --> 0:29:49.800
<v Speaker 3>on stage together a little bit later, Twitch CEO Dan Clancy,

0:29:49.920 --> 0:29:51.640
<v Speaker 3>we so thank you for your time with us on

0:29:51.680 --> 0:29:54.040
<v Speaker 3>the show as well. Now coming up, we're going to

0:29:54.080 --> 0:29:57.200
<v Speaker 3>be speaking with scopely Coo UNEs Lee about the growth

0:29:57.200 --> 0:30:16.800
<v Speaker 3>and competition in the mobile gaming industry tech. In the

0:30:16.840 --> 0:30:20.160
<v Speaker 3>realm of mobile gaming, there are a few key players

0:30:20.480 --> 0:30:23.400
<v Speaker 3>increasingly dominating the space. One of those is Scopefully. It's

0:30:23.400 --> 0:30:27.000
<v Speaker 3>the publisher behind Marvel Strikeforce, yat see with Buddies Pokemon,

0:30:27.440 --> 0:30:30.960
<v Speaker 3>my kid's favorite. Scope Ly Chief operating officer Unis League

0:30:31.040 --> 0:30:31.720
<v Speaker 3>joins us.

0:30:31.680 --> 0:30:34.560
<v Speaker 7>Now and we see.

0:30:34.280 --> 0:30:37.000
<v Speaker 3>That ip and it stands out so much units. But

0:30:37.320 --> 0:30:40.880
<v Speaker 3>competition is really building. How do you see that as

0:30:40.920 --> 0:30:45.280
<v Speaker 3>a really helping you focus on the business, scale the business,

0:30:45.280 --> 0:30:47.440
<v Speaker 3>but also drive off those competitors.

0:30:47.560 --> 0:30:51.240
<v Speaker 14>Sure, I mean it's always great to have competition because

0:30:51.280 --> 0:30:55.000
<v Speaker 14>it only fuels that drive to innovate and to you know,

0:30:55.080 --> 0:30:58.440
<v Speaker 14>exceed expectations. For us, we welcome all of it. I

0:30:58.480 --> 0:31:02.040
<v Speaker 14>think scope Ly and forarticular, is always focused on a

0:31:02.040 --> 0:31:05.560
<v Speaker 14>community first approach, and so the games that we're building,

0:31:05.600 --> 0:31:08.600
<v Speaker 14>we think about how are we creating these highly social

0:31:08.720 --> 0:31:12.000
<v Speaker 14>engaging experiences. And I think that's what sets us apart

0:31:12.080 --> 0:31:14.440
<v Speaker 14>ultimately because we always start from that core premise.

0:31:14.640 --> 0:31:17.600
<v Speaker 3>I'm that highly social engagement drives revenue. I'm assume mean

0:31:17.640 --> 0:31:18.720
<v Speaker 3>just talk us through the business model.

0:31:18.920 --> 0:31:22.760
<v Speaker 14>Sure, I mean it's pretty astounding. Last year, we achieved

0:31:22.880 --> 0:31:25.280
<v Speaker 14>over ten billion dollars in lifetime revenue.

0:31:25.960 --> 0:31:27.160
<v Speaker 6>We're really excited about that.

0:31:27.200 --> 0:31:31.760
<v Speaker 14>We have five hundred million plus daily active users touching

0:31:31.760 --> 0:31:35.320
<v Speaker 14>our games in the last twelve months. There's just amazing

0:31:35.360 --> 0:31:38.880
<v Speaker 14>things happening, and we're so excited about adding Pokemon Go

0:31:39.040 --> 0:31:42.720
<v Speaker 14>to our stable or amazing portfolio of games. They continue

0:31:42.720 --> 0:31:46.080
<v Speaker 14>to grow and reach new players every day, and so yeah,

0:31:46.120 --> 0:31:47.040
<v Speaker 14>it's pretty amazing.

0:31:47.560 --> 0:31:50.480
<v Speaker 2>Unis terribloembog screen time. There's been a lot of industry news.

0:31:50.760 --> 0:31:52.400
<v Speaker 2>I wondered if we could run through some of it.

0:31:52.560 --> 0:31:58.120
<v Speaker 2>So like last night, Netflix to me basically demoed a

0:31:58.280 --> 0:32:02.160
<v Speaker 2>technology that casts a mobile game from your phone to

0:32:02.160 --> 0:32:05.360
<v Speaker 2>your TV screen. As a hardcore gamer in many different

0:32:05.360 --> 0:32:09.000
<v Speaker 2>domains and formats, wasn't blown away by that? What do

0:32:09.040 --> 0:32:11.560
<v Speaker 2>you make of that concept and idea. I mean, it's

0:32:11.600 --> 0:32:14.240
<v Speaker 2>a mobile game cast to the television.

0:32:14.520 --> 0:32:17.880
<v Speaker 14>I'm also a hardcore gamer, so I feel you. I

0:32:17.920 --> 0:32:20.120
<v Speaker 14>think at the end of the day, we're trying to

0:32:20.160 --> 0:32:25.200
<v Speaker 14>create again, highly social, engaging experiences and for our scope,

0:32:25.280 --> 0:32:27.840
<v Speaker 14>Lee it's about trying to be on the different mediums

0:32:27.840 --> 0:32:30.239
<v Speaker 14>where our players want to be, and even bringing our

0:32:30.280 --> 0:32:32.960
<v Speaker 14>community together in real life as we have with the

0:32:33.040 --> 0:32:37.120
<v Speaker 14>Go Fest, which is for Pokemon Go community. So I

0:32:37.160 --> 0:32:39.960
<v Speaker 14>think for us, we're just look, we're going to always

0:32:40.000 --> 0:32:42.239
<v Speaker 14>keep an eye on where people are playing, how they

0:32:42.240 --> 0:32:44.600
<v Speaker 14>want to engage with our content, and try to serve

0:32:44.840 --> 0:32:46.000
<v Speaker 14>that up to our community.

0:32:46.120 --> 0:32:50.120
<v Speaker 2>The industry has seen seismic shifts in the last two years.

0:32:50.160 --> 0:32:54.200
<v Speaker 2>I think that's a completely fair statement. You have some

0:32:54.840 --> 0:33:00.280
<v Speaker 2>financial relationship with Saudi through various investments that they've made.

0:33:00.440 --> 0:33:03.080
<v Speaker 2>The biggest, most recent use is the take private of

0:33:03.120 --> 0:33:08.360
<v Speaker 2>Electronic Arts. My question is very simple. Have you had

0:33:08.400 --> 0:33:12.120
<v Speaker 2>discussions about cooperating with EA? You know, you are very

0:33:12.160 --> 0:33:15.440
<v Speaker 2>strong in mobile gaming. EA is not so strong in

0:33:15.480 --> 0:33:16.200
<v Speaker 2>mobile gaming.

0:33:17.280 --> 0:33:17.600
<v Speaker 10>We are.

0:33:17.840 --> 0:33:19.640
<v Speaker 14>We have so much respect for what EA has been

0:33:19.680 --> 0:33:22.720
<v Speaker 14>able to do and the amazing you know, brands and

0:33:22.800 --> 0:33:25.280
<v Speaker 14>ips that they've built, so we have we come from

0:33:25.320 --> 0:33:29.120
<v Speaker 14>that place first. Right now, we're not in specific discussions,

0:33:29.120 --> 0:33:32.480
<v Speaker 14>but post deal, if those opportunities arrive, we're definitely open

0:33:32.560 --> 0:33:34.120
<v Speaker 14>to discussions for sure.

0:33:34.400 --> 0:33:36.760
<v Speaker 3>And we think about ultimately where you've come from the

0:33:36.760 --> 0:33:39.200
<v Speaker 3>fact that you were busy over an activision with Call

0:33:39.240 --> 0:33:39.720
<v Speaker 3>of Duty.

0:33:39.800 --> 0:33:42.000
<v Speaker 7>You are someone who calls yourself a hardcore gamer.

0:33:43.000 --> 0:33:44.920
<v Speaker 3>Where do you think the balance shifts in terms of

0:33:44.960 --> 0:33:48.520
<v Speaker 3>mobile versus console. How do you see that continuing to evolve?

0:33:48.760 --> 0:33:53.080
<v Speaker 14>Honestly, I think our community, our players want to access

0:33:53.120 --> 0:33:56.000
<v Speaker 14>our content in different ways and it's not this huge

0:33:56.040 --> 0:33:58.719
<v Speaker 14>battle so much. But again, as I mentioned earlier, it's

0:33:58.760 --> 0:34:01.640
<v Speaker 14>about serving our community where they want to engage with

0:34:01.680 --> 0:34:04.080
<v Speaker 14>our content, where they want to play, and I think

0:34:04.080 --> 0:34:06.400
<v Speaker 14>there's a place for all of it. We are also

0:34:06.600 --> 0:34:08.640
<v Speaker 14>we have several things which you can't talk about but

0:34:08.680 --> 0:34:11.759
<v Speaker 14>in development that are a cross platform and across platforms

0:34:11.760 --> 0:34:13.240
<v Speaker 14>you may not expect from scopeing.

0:34:13.719 --> 0:34:16.560
<v Speaker 3>Okay, keep us tuned on that respect, but we can

0:34:16.600 --> 0:34:19.000
<v Speaker 3>go global with you because you're a woman who is international,

0:34:19.560 --> 0:34:22.360
<v Speaker 3>very core. You've been in London, you studied in Asia,

0:34:22.400 --> 0:34:25.600
<v Speaker 3>and I'm thinking about how things change from global aera

0:34:25.640 --> 0:34:27.960
<v Speaker 3>to global air. Pokemon go inherently for us a very

0:34:28.040 --> 0:34:31.240
<v Speaker 3>Japanese bit of IP that has become a typical global phenomenal.

0:34:31.400 --> 0:34:34.400
<v Speaker 14>Yes, absolutely, I mean for us again, it's there's a

0:34:34.400 --> 0:34:37.360
<v Speaker 14>whole wide world to appeal to. And what the beauty

0:34:37.400 --> 0:34:40.240
<v Speaker 14>of games is that it brings these folks together across

0:34:40.280 --> 0:34:45.760
<v Speaker 14>the globe. It transcends geographies, cultures, and that's super exciting

0:34:45.800 --> 0:34:48.160
<v Speaker 14>for us and that's that social connection part that we

0:34:48.239 --> 0:34:50.640
<v Speaker 14>want to continue to promote and continue to see.

0:34:50.680 --> 0:34:53.399
<v Speaker 2>So we're talking about this thing right, the mobile right,

0:34:53.560 --> 0:34:56.880
<v Speaker 2>and gaming is one thing I can do on my

0:34:56.920 --> 0:35:00.920
<v Speaker 2>mobile phone. Do you guys consider your rivals to be TikTok?

0:35:01.040 --> 0:35:01.360
<v Speaker 5>Literally?

0:35:01.360 --> 0:35:04.080
<v Speaker 2>This is Bloomberg screen time? You know, how do you

0:35:04.120 --> 0:35:07.719
<v Speaker 2>assess a marketplace where the competition for eyeballs isn't necessarily

0:35:07.719 --> 0:35:09.960
<v Speaker 2>in the time spent on gaming?

0:35:10.719 --> 0:35:10.919
<v Speaker 6>Yeah?

0:35:10.960 --> 0:35:14.440
<v Speaker 14>I mean I think the gaming space itself is so

0:35:14.640 --> 0:35:19.480
<v Speaker 14>fast moving and evolves very quickly. So wherever eyeball's intention

0:35:19.640 --> 0:35:22.399
<v Speaker 14>is again, wherever our players are fans because they're looking

0:35:22.480 --> 0:35:26.040
<v Speaker 14>at IP through various mediums, so being conscious of that

0:35:26.120 --> 0:35:29.560
<v Speaker 14>it's not just through the game, there's different ways of

0:35:29.600 --> 0:35:32.480
<v Speaker 14>the IP coming to life, so us staying on top

0:35:32.520 --> 0:35:35.600
<v Speaker 14>of that is super important at scopely, again, how do

0:35:35.640 --> 0:35:38.440
<v Speaker 14>we connect with the community where they want to? Mobiles

0:35:38.480 --> 0:35:41.560
<v Speaker 14>one of the most tactile and easiest ways to do so,

0:35:41.760 --> 0:35:43.760
<v Speaker 14>but it's something that is always on our minds.

0:35:44.000 --> 0:35:47.040
<v Speaker 2>Roadblocks. C dem Zuki told us very recently that sometimes

0:35:47.080 --> 0:35:49.319
<v Speaker 2>on a Friday night their servers melt because of all

0:35:49.320 --> 0:35:52.600
<v Speaker 2>the condensed activity in the mobile gaming domain. Do you

0:35:52.600 --> 0:35:55.360
<v Speaker 2>ever come across like flash moments like that where the

0:35:55.360 --> 0:35:56.960
<v Speaker 2>world is just playing at the same time.

0:35:57.440 --> 0:36:01.920
<v Speaker 14>I mean, we have so many people engaging daily, hourly

0:36:02.400 --> 0:36:05.600
<v Speaker 14>with our products because of their deep love of these ips.

0:36:05.920 --> 0:36:09.000
<v Speaker 14>Star Trek Fleet Command is a great example. Yes, seventy

0:36:09.080 --> 0:36:12.200
<v Speaker 14>five percent of our players of that game, they are

0:36:12.400 --> 0:36:15.600
<v Speaker 14>touching it every single day, every single day, and in

0:36:15.719 --> 0:36:17.120
<v Speaker 14>meaningful amounts of time.

0:36:17.360 --> 0:36:18.560
<v Speaker 7>I mean, I know it's for your business.

0:36:18.600 --> 0:36:21.360
<v Speaker 14>I think for Star Trek fans, it's like amazing to

0:36:21.400 --> 0:36:24.080
<v Speaker 14>be able to be in that universe, and those are

0:36:24.160 --> 0:36:27.680
<v Speaker 14>hardcore fans that that IP attracts real loyalty, and so

0:36:28.400 --> 0:36:31.400
<v Speaker 14>our ability to do that, you know, for that community

0:36:31.480 --> 0:36:32.160
<v Speaker 14>is pretty special.

0:36:32.200 --> 0:36:34.799
<v Speaker 2>How many years has it been I've done like that

0:36:34.840 --> 0:36:39.640
<v Speaker 2>on television? Unis Chief Opera I have remember I did

0:36:39.640 --> 0:36:43.480
<v Speaker 2>do it once. Well, let's leave it. Unisslee, chief operating

0:36:43.480 --> 0:36:45.560
<v Speaker 2>Officer at SCOPEIA. It's great to have you on bluebo Tech.

0:36:45.600 --> 0:36:46.480
<v Speaker 2>Thank you so much.

0:36:55.920 --> 0:36:56.040
<v Speaker 5>So.

0:36:56.080 --> 0:36:58.960
<v Speaker 2>Hollywood's typically focused on the people in front of the camera,

0:36:59.160 --> 0:37:03.720
<v Speaker 2>but today increasingly we're talking about streamers, people like imin

0:37:03.800 --> 0:37:07.120
<v Speaker 2>anis more commonly known as poke Main. She's one of

0:37:07.200 --> 0:37:10.480
<v Speaker 2>the most popular streamers on Twitch, with nearly ten million

0:37:10.880 --> 0:37:14.480
<v Speaker 2>dedicated followers and another twenty million across other platforms. We're

0:37:14.520 --> 0:37:18.520
<v Speaker 2>talking YouTube x, Facebook, Insta and delighted to say that

0:37:18.560 --> 0:37:21.480
<v Speaker 2>Pokey joins us. Now we've been talking in recent weeks.

0:37:21.680 --> 0:37:24.880
<v Speaker 2>It's great to finally have you on Bloomberg Tech. Like guys, now,

0:37:24.920 --> 0:37:27.360
<v Speaker 2>bear with me on this one, but let's just start

0:37:27.360 --> 0:37:30.680
<v Speaker 2>by asking what is your day job? How would you

0:37:30.760 --> 0:37:32.000
<v Speaker 2>describe what it is that you.

0:37:32.000 --> 0:37:36.680
<v Speaker 15>Do in technical terms? I'm a content creator. How I

0:37:36.800 --> 0:37:39.440
<v Speaker 15>might want to describe it is just I love sharing

0:37:39.480 --> 0:37:42.600
<v Speaker 15>my life online. I love to entertain people. I love

0:37:42.600 --> 0:37:44.080
<v Speaker 15>to make people happy about it.

0:37:44.120 --> 0:37:47.759
<v Speaker 2>I'd say it started with video games on Twitch, like

0:37:47.840 --> 0:37:50.280
<v Speaker 2>quite a long time ago. You've got a long history

0:37:50.320 --> 0:37:53.920
<v Speaker 2>with Twitch, I sure do. Twenty thirteen, twenty thirteen and like,

0:37:54.800 --> 0:37:56.719
<v Speaker 2>and that's something we share in common. You know some

0:37:56.760 --> 0:37:59.680
<v Speaker 2>of the titles in particular, but we just had Dan

0:38:00.040 --> 0:38:04.040
<v Speaker 2>Fancy on the program earlier. For you in particular, it

0:38:04.120 --> 0:38:08.040
<v Speaker 2>is expanded to IRL and just chatting. Is there a

0:38:08.080 --> 0:38:11.640
<v Speaker 2>moment where that happened? It moved beyond video games?

0:38:12.120 --> 0:38:14.880
<v Speaker 15>I would say, interestingly enough, when I first started streaming,

0:38:15.160 --> 0:38:18.200
<v Speaker 15>you weren't even allowed to stream IRL or just chatting.

0:38:18.239 --> 0:38:21.439
<v Speaker 15>It was just games, right, anything else you might get

0:38:21.480 --> 0:38:24.560
<v Speaker 15>banned for a few days. And so as the platform

0:38:24.640 --> 0:38:27.960
<v Speaker 15>started not only allowing but supporting different types of content,

0:38:28.280 --> 0:38:30.920
<v Speaker 15>I of course only wanted to try out those different things.

0:38:31.160 --> 0:38:33.360
<v Speaker 15>And I also love how it allowed me to showcase

0:38:33.400 --> 0:38:36.080
<v Speaker 15>different parts of my life. Now instead of traveling and

0:38:36.120 --> 0:38:38.320
<v Speaker 15>feeling like, oh, I can't do my job, I can't game,

0:38:38.360 --> 0:38:40.880
<v Speaker 15>I can't speak to my community, I could travel and

0:38:40.920 --> 0:38:44.640
<v Speaker 15>stream myself in those different countries. So as both the

0:38:45.160 --> 0:38:49.080
<v Speaker 15>platform changed and what the audiences like and enjoy changed,

0:38:49.360 --> 0:38:51.239
<v Speaker 15>I followed in and I was able to explore so

0:38:51.239 --> 0:38:52.360
<v Speaker 15>many different types of content.

0:38:52.440 --> 0:38:53.960
<v Speaker 3>And then we've seen you go to crew, We've seen

0:38:54.000 --> 0:38:56.640
<v Speaker 3>you go to around the world. But what's so interesting, Pokey,

0:38:56.920 --> 0:38:59.920
<v Speaker 3>is that your demographic must have broadened from League of

0:39:00.080 --> 0:39:02.120
<v Speaker 3>Legends out to now wanting to see horse ride, talking

0:39:02.120 --> 0:39:04.879
<v Speaker 3>about some of your health stories. How can you break

0:39:04.920 --> 0:39:06.840
<v Speaker 3>down the demographics and who it is in your community?

0:39:07.080 --> 0:39:09.480
<v Speaker 15>Absolutely? What I find the most interesting is that it

0:39:09.719 --> 0:39:12.960
<v Speaker 15>entirely depends on the piece of content and the platform.

0:39:13.239 --> 0:39:16.360
<v Speaker 15>So on Twitch, of course, the platform itself is maybe

0:39:16.480 --> 0:39:19.719
<v Speaker 15>majority men, sometimes younger depending on the game or what

0:39:19.760 --> 0:39:20.400
<v Speaker 15>you're streaming.

0:39:20.560 --> 0:39:21.360
<v Speaker 7>But on TikTok.

0:39:21.560 --> 0:39:23.960
<v Speaker 15>A lot of my videos are like majority female. I

0:39:24.000 --> 0:39:26.960
<v Speaker 15>do get readies with me, makeup halls, all sorts of

0:39:26.960 --> 0:39:29.800
<v Speaker 15>different things, and I really adore that because it allows

0:39:29.840 --> 0:39:32.480
<v Speaker 15>me to really tap into and share all the different

0:39:32.520 --> 0:39:34.560
<v Speaker 15>facets of my hobbies and what I.

0:39:34.520 --> 0:39:34.880
<v Speaker 2>Like to do.

0:39:35.120 --> 0:39:37.920
<v Speaker 3>And you do share your community of friends, they appear

0:39:38.000 --> 0:39:40.040
<v Speaker 3>with you. There's also the perhaps your brother who doesn't

0:39:40.080 --> 0:39:42.719
<v Speaker 3>appear so much on screen, and you're here in LA.

0:39:43.400 --> 0:39:45.480
<v Speaker 3>There are safety concerns, whether it's in real life or

0:39:45.480 --> 0:39:46.520
<v Speaker 3>whether it's online as well.

0:39:46.560 --> 0:39:48.080
<v Speaker 7>How do you think about that navigating?

0:39:48.719 --> 0:39:52.800
<v Speaker 15>Oh my, it really depends on the exact safety concern

0:39:52.920 --> 0:39:57.120
<v Speaker 15>and what aspect it brings. So there's online safety and

0:39:57.160 --> 0:39:59.560
<v Speaker 15>there's also in person safety. So what you said earlier

0:39:59.560 --> 0:40:02.879
<v Speaker 15>about I L streaming, I typically don't IRL stream in

0:40:03.040 --> 0:40:06.279
<v Speaker 15>LA unless I have security with me, otherwise I feel

0:40:06.280 --> 0:40:09.719
<v Speaker 15>a little bit better streaming IRL in other countries. When

0:40:09.760 --> 0:40:12.760
<v Speaker 15>it comes to moderation online, oh, it's been a trial

0:40:12.760 --> 0:40:16.400
<v Speaker 15>and and error kind of situation learning how to moderate

0:40:16.440 --> 0:40:18.680
<v Speaker 15>my platforms, how to feel safe online, how to make

0:40:18.680 --> 0:40:20.120
<v Speaker 15>sure my community feel safe.

0:40:20.400 --> 0:40:23.080
<v Speaker 7>So it's really a lot.

0:40:22.920 --> 0:40:23.480
<v Speaker 6>Of different things.

0:40:23.920 --> 0:40:27.760
<v Speaker 2>Hochy is part of the IRL and just chatting content.

0:40:27.960 --> 0:40:30.600
<v Speaker 2>Sometimes you have discussed things that are more political or

0:40:30.640 --> 0:40:34.000
<v Speaker 2>societal issues. How do you choose those that you want

0:40:34.040 --> 0:40:37.000
<v Speaker 2>to weigh in on? And then the safety piece you

0:40:37.080 --> 0:40:38.799
<v Speaker 2>just explained how you factor that in.

0:40:39.440 --> 0:40:43.000
<v Speaker 15>I would say my priority for starters is of course

0:40:43.040 --> 0:40:46.200
<v Speaker 15>speaking to my direct experiences and how I know those

0:40:46.239 --> 0:40:49.520
<v Speaker 15>things affect others. For example, the safety issues that I

0:40:49.560 --> 0:40:52.080
<v Speaker 15>face online, I'm not the only one, and it's not

0:40:52.200 --> 0:40:56.320
<v Speaker 15>just creators. Any woman, any girl, frankly, any person online

0:40:56.640 --> 0:41:00.160
<v Speaker 15>can be victim to those same safety issues. So I

0:41:00.239 --> 0:41:01.759
<v Speaker 15>love to be a spokesperson for the things that I

0:41:01.840 --> 0:41:05.239
<v Speaker 15>have direct experience and knowledge in. And then secondly for

0:41:05.400 --> 0:41:10.399
<v Speaker 15>me political topics, what I really feel passionate speaking out

0:41:10.440 --> 0:41:14.480
<v Speaker 15>about is simply just human rights, respecting other people what

0:41:14.640 --> 0:41:16.200
<v Speaker 15>their rights should be in regards to the things that

0:41:16.239 --> 0:41:18.680
<v Speaker 15>they can say, that they can experience, that they can share.

0:41:19.000 --> 0:41:20.839
<v Speaker 15>I feel like that's what I.

0:41:20.800 --> 0:41:22.240
<v Speaker 7>Feel comfortable talking about.

0:41:22.640 --> 0:41:25.880
<v Speaker 15>And so aside from that, Luckily, the safety aspects that

0:41:25.920 --> 0:41:28.279
<v Speaker 15>I have in place right now allow me to feel

0:41:28.280 --> 0:41:29.440
<v Speaker 15>comfortable discussing anything.

0:41:29.440 --> 0:41:32.520
<v Speaker 2>Hook you've made a career of this, would you please

0:41:32.600 --> 0:41:35.000
<v Speaker 2>explain to our Bloomberg Tech audience you know how it

0:41:35.120 --> 0:41:38.520
<v Speaker 2>works how you make money with respect if you're able to,

0:41:38.640 --> 0:41:43.040
<v Speaker 2>Like you've also set up a talent agency for content creators.

0:41:43.120 --> 0:41:44.440
<v Speaker 2>You know how big a piece is that for you?

0:41:44.560 --> 0:41:46.520
<v Speaker 2>Is it different Twitch versus Instagram, for.

0:41:46.520 --> 0:41:51.560
<v Speaker 15>Example, so your streams of income do differ greatly depending

0:41:51.560 --> 0:41:54.000
<v Speaker 15>on the platform. I would say the unique thing about

0:41:54.040 --> 0:41:57.040
<v Speaker 15>Twitch is that there's a subscription model, which means, as

0:41:57.040 --> 0:41:59.160
<v Speaker 15>opposed to YouTube, where you can subscribe to someone for

0:41:59.200 --> 0:42:01.480
<v Speaker 15>free and your essential just following them, like you follow

0:42:01.520 --> 0:42:05.560
<v Speaker 15>someone on Instagram. For Twitch, when you subscribe, you're sending

0:42:05.600 --> 0:42:08.680
<v Speaker 15>them five dollars every month. It's a monthly subscription that

0:42:08.840 --> 0:42:12.680
<v Speaker 15>also generates income. But for me, the large, large, large

0:42:12.719 --> 0:42:17.080
<v Speaker 15>majority of my career income has come just from sponsorships

0:42:17.080 --> 0:42:20.440
<v Speaker 15>and contracts, and then probably the second largest piece has

0:42:20.440 --> 0:42:23.600
<v Speaker 15>come from business ventures, and then the third largest piece

0:42:23.680 --> 0:42:24.640
<v Speaker 15>might be subscriptions.

0:42:24.880 --> 0:42:26.239
<v Speaker 7>So I'd say that's the unique.

0:42:25.960 --> 0:42:28.680
<v Speaker 15>Piece that most people don't know about Twitch, but for

0:42:28.760 --> 0:42:31.960
<v Speaker 15>ig in most other platforms, it's primarily ads and sponsors.

0:42:32.560 --> 0:42:34.200
<v Speaker 3>We could talk to you for so much longer, and

0:42:34.239 --> 0:42:35.719
<v Speaker 3>I'm very pleased that it's going to.

0:42:35.640 --> 0:42:36.600
<v Speaker 7>Be on stage with you.

0:42:37.120 --> 0:42:41.360
<v Speaker 3>Imman Ais also known as Poke main with so pleased

0:42:41.400 --> 0:42:43.680
<v Speaker 3>that she joined the show, and what a show it

0:42:43.719 --> 0:42:44.960
<v Speaker 3>has been, because that.

0:42:44.920 --> 0:42:46.920
<v Speaker 7>Does it for this edition of Newbag Tech. But the

0:42:46.920 --> 0:42:48.680
<v Speaker 7>story doesn't stop. There are so many people going to

0:42:48.719 --> 0:42:50.960
<v Speaker 7>be on stage. I've got the Foster sisters, You've got a.

0:42:50.960 --> 0:42:53.320
<v Speaker 2>Great Pokey and Dan from Clancy, Like I want to

0:42:53.360 --> 0:42:55.960
<v Speaker 2>understand the content creator economy so much more because as

0:42:55.960 --> 0:42:59.560
<v Speaker 2>we just heard, it's so different. And then tomorrow, well

0:43:00.080 --> 0:43:02.480
<v Speaker 2>not miss this. We're going all in on defense technology.

0:43:02.520 --> 0:43:05.640
<v Speaker 2>We will speak with the leaders of Anderill, Palenteer and

0:43:05.680 --> 0:43:08.800
<v Speaker 2>many other leaders in defense tech from Andreil's head quarters

0:43:08.880 --> 0:43:11.120
<v Speaker 2>right here in California. You don't want to miss it.

0:43:11.480 --> 0:43:13.759
<v Speaker 2>There is a lot to recap from the last hour.

0:43:14.040 --> 0:43:16.000
<v Speaker 2>Check out the pod loads of you are listening to.

0:43:16.040 --> 0:43:19.880
<v Speaker 2>It's super grateful for the feedback we've had. Listen on Apple, Spotify,

0:43:19.960 --> 0:43:22.600
<v Speaker 2>iHeart and the Bloomberg platforms. Caro take us out.

0:43:22.640 --> 0:43:24.480
<v Speaker 3>I mean, what an amazing array we can do right

0:43:24.480 --> 0:43:26.560
<v Speaker 3>here in Los Angeles and the world a content creation

0:43:26.680 --> 0:43:28.280
<v Speaker 3>to the world of defense tech.

0:43:28.560 --> 0:43:29.560
<v Speaker 7>There's a lot to be had.

0:43:29.840 --> 0:43:33.080
<v Speaker 2>Yeah, this is Los Angeles and Bloombog screen time. This

0:43:33.120 --> 0:43:34.000
<v Speaker 2>is Bloomberg Tech