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Speaker 1: Bloomberg Audio Studios, Podcasts, radio news. Bloomberg Tech is live

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Speaker 1: from coast to coast with Carolline Hyde in New York

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Speaker 1: and Eva Low in sentences.

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Speaker 2: Go Welcome to a special edition of Bloomberg Tech Live

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Speaker 2: from Bloomberg screen Time in Los Angeles. Coming up this hour,

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Speaker 2: we're going to bring you conversations with some of the

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Speaker 2: biggest names in the entertainment industry.

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Speaker 3: We'll we're speaking with top celebrities, ed the entrepreneurs, with

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Speaker 3: the leaders across this very much changing media landscape. And

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Speaker 3: we first go to the talk of the town here

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Speaker 3: at screen Time, of course, it was Jimmy Kimmel, the

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Speaker 3: late night show host, sat down on Bloomberg's Lucas Shaw

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Speaker 3: and explained how he thinks his comments about the conservative

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Speaker 3: activist Charlie Kirk were mischaracterized by the political right. Take

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Speaker 3: a listen.

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Speaker 4: I didn't think there was a big problem, I you know,

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Speaker 4: I just saw it as distortion on the part of

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Speaker 4: some of the right wing media networks, and I.

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Speaker 5: Was I aimed to correct it.

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Speaker 4: I have problems like all the time, and it's kind

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Speaker 4: of funny because sometimes you think, oh, this is not

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Speaker 4: a problem, and then it turns into a big problem.

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Speaker 4: And then sometimes it goes the other way where you

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Speaker 4: think like, oh, oh, this is gonna be a problem

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Speaker 4: nobody really notices.

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Speaker 6: And so at what point did you realize this was

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Speaker 6: a problem?

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Speaker 4: I think when when they pulled the show off the air, Well,

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Speaker 4: that's unusual.

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Speaker 5: Yeah, And what.

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Speaker 6: Were the conversations that Data and Bob that led to that.

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Speaker 4: I hate to disappoint you, but they were really good conversations.

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Speaker 4: I'm not a thinking I mean, like really good conversations

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Speaker 4: they are. These are people that I've known for a

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Speaker 4: long time and who I like very much much, and

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Speaker 4: who were you know, who wanted we all wanted this

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Speaker 4: to work out best. And I will tell you like

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Speaker 4: I mean, first of all, I ruined Dana's weekend. It

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Speaker 4: was just NonStop phone calls all weekend. But I don't

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Speaker 4: think what I don't think the result, which I think

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Speaker 4: turned out to be very positive, would have been as

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Speaker 4: positive if I hadn't talked to Dana as much as

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Speaker 4: I did, because it helped me think everything through and

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Speaker 4: it helped me just kind of understand where everyone was

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Speaker 4: coming from. I can sometimes be reactionary, I can sometimes

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Speaker 4: be aggressive, and I can sometimes be unpleasant, and I

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Speaker 4: think that it helped me. Really having those days to

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Speaker 4: think about it was helpful.

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Speaker 6: I have a dumb question about this as someone who

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Speaker 6: is kind of reporting on it in real time, trying

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Speaker 6: to figure out what's happening. So the show goes up there,

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Speaker 6: you have all these conversations and when you made it

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Speaker 6: or when you made a decision put the show back

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Speaker 6: on the air, as my understanding at the time was,

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Speaker 6: it still wasn't exactly clear what you were going to say.

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Speaker 6: They still hadn't resolved the issues with the affiliates. So

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Speaker 6: what do you resolve in those conversations to know you're

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Speaker 6: going back if you haven't figured out a lot of

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Speaker 6: the things that come out of it.

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Speaker 5: I think just the.

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Speaker 4: Spirit of what I'm going to say rather than specifically

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Speaker 4: what I was going to say, And I think that's

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Speaker 4: something that we all agreed on, and I think that.

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Speaker 5: Ultimately I wanted to kind of.

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Speaker 4: Cover every base if I could, and sometimes you can

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Speaker 4: do that and sometimes you can't do that. And it

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Speaker 4: was something really that had to come from inside me.

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Speaker 5: It had to be truthful.

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Speaker 4: And I had to lay it all out there and

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Speaker 4: just be honest about what I was feeling and what

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Speaker 4: I'd experienced, and I think I did, and I think

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Speaker 4: that it probably went about as well as it could go.

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Speaker 4: I knew that it wasn't going to be perfect, and

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Speaker 4: there were always going to be people that didn't like

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Speaker 4: it and didn't accept it. But the important thing to

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Speaker 4: me was that I was able to explain what I

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Speaker 4: was saying, what I was trying to say.

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Speaker 5: You felt like your.

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Speaker 6: Initial comments had been mischaracterized.

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Speaker 5: I didn't feel like it they were.

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Speaker 4: It was intentionally and I think maliciously mischaracterized.

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Speaker 2: Yeah, there was Jimmy Kimmel there with Bloombog screen time

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Speaker 2: host Lucas Shaw, who joins us now this morning. The

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Speaker 2: story around Jimmy Kimmel is one of the most read

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Speaker 2: on the Bloomberg terminal and the website, and it's being

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Speaker 2: shared across the industry. I think that's not that surprising, right, Lucas.

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Speaker 2: The headline is really straightforward. He thought that the show

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Speaker 2: was done, and in the course of what we just heard,

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Speaker 2: he explained everything that happened in the days that followed

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Speaker 2: being taken off air, confirming quite a lot of your reporting.

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Speaker 2: I just invite you to take it from there. And

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Speaker 2: the main takeaways from you from the conversation.

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Speaker 6: Well, I guess I was a little surprised on respect

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Speaker 6: not shocked by how effusive his praise was for Disney,

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Speaker 6: just because in the moment, my sense from people around

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Speaker 6: him was that he was pretty pissed off at them,

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Speaker 6: right they had taken him off the air. You heard

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Speaker 6: him say, I didn't think I did anything that wrong.

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Speaker 6: My comments got sort of weaponized by right wing media,

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Speaker 6: and yet he's had nothing but positive things to say

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Speaker 6: about CEO Bob Bieger, about entertainment coachair Dana Walden. He

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Speaker 6: sort of somewhat endorsed Dana Walden to succeed Bob Byger,

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Speaker 6: which you know, I don't know that he or Dana

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Speaker 6: were expecting to happen last night, But this turn from

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Speaker 6: what could have been a really sad, ugly episode in

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Speaker 6: his career to something that has made him something of

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Speaker 6: a hero. And so I you know, this was I

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Speaker 6: guess a little bit of a victory lap for him, a.

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Speaker 3: Victory lap, which then you get to the nittigritty of numbers,

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Speaker 3: because that's what BlueBag does and you're trying to present

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Speaker 3: him that. Ultimately, yes, he record bump in terms of numbers,

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Speaker 3: but the numbers haven't been great for late night television

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Speaker 3: full stop. How did he navigate what he thinks is

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Speaker 3: the revenue positive or negatives right now for him?

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Speaker 6: Well, twofold one, he was like, look, there was a

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Speaker 6: lot of reporting about how much his peer, Stephen Colbert's

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Speaker 6: show was losing. He thinks that that's wrong. He knows

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Speaker 6: how much money these shows cost to make. You know

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Speaker 6: generally how much they bring in. I think he said

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Speaker 6: last night it cost about one hundred and twenty million

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Speaker 6: dollars to do one of these shows. But he also said, look,

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Speaker 6: if they were losing money, they'd go off there. Stephen

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Speaker 6: Colbert show is going off the air. We don't know

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Speaker 6: the future of Kimmel's show. His contract is up next year.

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Speaker 6: I think most people assume that he'll be around for

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Speaker 6: a little bit longer. They don't want to At a minimum,

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Speaker 6: they're not going to fire him in the same way

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Speaker 6: that CBS did Coldert. But obviously the big challenge for

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Speaker 6: late night is that there's just so much more consumption

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Speaker 6: happening online and you can't monetize it in the same way.

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Speaker 2: Found that's so interesting, Like his insight into how the

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Speaker 2: industry works, budgets, talent costs, losses or not losses, because

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Speaker 2: that's kind of the point of the rest of the day.

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Speaker 5: We have many very.

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Speaker 2: High profile speakers across entertainment and media generally, but just

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Speaker 2: for you, what is your next big focus after last night?

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Speaker 6: My first interview is David Allison, who I think is,

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Speaker 6: other than Kim Well, probably the biggest interview of the conference,

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Speaker 6: just because he hasn't done a big interview since taking

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Speaker 6: over Paramounts Guidance. He seems to be in the news

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Speaker 6: every other day. He bought Barry Weiss's The Free Press.

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Speaker 6: He may or may not be trying to buy Warner

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Speaker 6: Brothers Discovery. We'll talk about both those things with him.

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Speaker 3: And you've got Warner Brothers Discovery at the table as well.

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Speaker 3: That's gonna be fascinating considering the conversation you have with

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Speaker 3: Greg Peters ocosio Netflix about how ultimately he's not after M.

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Speaker 7: And A WBD, That's gonna be a fascinating conversation.

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Speaker 6: Yeah, the code chairs of their movie studio, I'm sure

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Speaker 6: that they will avoid talking about any big corporate matters

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Speaker 6: and kind of refer that to their leadership. But look,

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Speaker 6: they will be great to talk about the movie business with.

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Speaker 6: They have been on a real hot streak with Sinners,

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Speaker 6: with Minecraft, many other hits over the summer, Weapons and

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Speaker 6: then the new Ppa movie which probably isn't a commercial

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Speaker 6: hit but looks like an Oscar front runner.

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Speaker 2: All right, Bloombe's Lucas. Sure, who's leading our coverage here

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Speaker 2: at Bloomberg screen time in Los Angeles? Thank you very much.

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Speaker 2: But actually here on Bloomberg Tech carry so much more.

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Speaker 3: Coming up, we're going to be speaking with Catherine Meyer,

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Speaker 3: NPR CEO. Look, public media faces threats, particularly under the

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Speaker 3: Trump administration. Right now, what is the future of funding

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Speaker 3: sick with us?

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Speaker 7: This is a BlueBag tech.

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Speaker 8: See, that's what happens when people get activated.

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Speaker 5: People got activated.

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Speaker 8: And demanded that Jimmy Kimmel come back on the air.

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Speaker 8: And I think that there was a great victory. So

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Speaker 8: sometimes you know, when you're struggling and you're going through

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Speaker 8: all these changes because of the madness in DC, it's

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Speaker 8: important to realize when you do win, when you have

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Speaker 8: a victory, and I think Jimmy Kimmel being back on

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Speaker 8: the air was a victory for all.

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Speaker 3: Of us Los Angeles mayor there Karen Bass reacting to

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Speaker 3: Jimmy Kimmel's return, of course, to the air after a

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Speaker 3: brief suspension of what he described as a mischaracterization of

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Speaker 3: his comments about Charlie Kirk. Meanwhile, look, public broadcasting as

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Speaker 3: a whole is facing new challenges. Outlets PBS, NPR, for example,

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Speaker 3: seeing their share in federal funding cut by Congress over

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Speaker 3: the summer, and raisest questions about the future. The viability

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Speaker 3: at the center of the debate is MPR CEO Katmah,

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Speaker 3: who we're pleased to say not only has just been

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Speaker 3: is joining us, having already been called before the Oversight

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Speaker 3: Committee earlier this year. Kevin, how how do you navigate

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Speaker 3: this time? How are you seeing the ability for MPR

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Speaker 3: to thrive and drive forward?

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Speaker 9: Well, there's certainly no roadmap for this moment in time.

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Speaker 9: I think this represents a step change for all public broadcasting.

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Speaker 9: It's not just here in the United States. We recognize

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Speaker 9: that public broadcasters around the world are under and increasing

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Speaker 9: scrutiny and pressure. The good new for us is that

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Speaker 9: we have a viable model because we've built audiences over

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Speaker 9: the fifty years we've been in existence. We have forty

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Speaker 9: six million listeners a week, and so as we look

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Speaker 9: to the future, we're looking at all, right, this is

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Speaker 9: a change. It doesn't change our public service mandate, It

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Speaker 9: doesn't change our mission and our obligation to the American public.

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Speaker 9: It just probably will change how we have.

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Speaker 6: To do our work.

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Speaker 3: When you say how you do your work, does it

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Speaker 3: ultimately mean that you have to think about the resources

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Speaker 3: that you put to work there? Can you be as

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Speaker 3: expansive in the coverage that you have in for so

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Speaker 3: many years.

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Speaker 5: It's a good question.

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Speaker 9: It's something we're trying to figure out. NPR received traditionally

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Speaker 9: about one percent of our budget directly from the federal government,

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Speaker 9: but we have just one percent. But we have a

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Speaker 9: network of around two hundred and fifty member stations which

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Speaker 9: received as much as seventy percent in rural parts of

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Speaker 9: the country, and so we're waiting to see what some

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Speaker 9: of the fallout will be for those stations. We have projections.

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Speaker 9: We're concerned about this, and we're looking at how we

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Speaker 9: can buttress some of their work by cutting fees to

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Speaker 9: them and thinking about how to make a dollar stretch

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Speaker 9: a little bit further to continue to serve local community Cavin.

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Speaker 2: I think there would be a lot of value in

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Speaker 2: you explaining the business model.

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Speaker 5: It is amazing.

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Speaker 2: Well, the reason I ask actually is in preparation for today,

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Speaker 2: I suddenly stopped and looked at mprs following on social

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Speaker 2: platforms for example. It's very very big. Yes, you know,

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Speaker 2: how do I consume some MPR content like on YouTube

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Speaker 2: for example, But that isn't necessarily a big, big income generator.

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Speaker 2: View is that? Is that right?

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Speaker 10: Right?

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Speaker 5: So?

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Speaker 9: I think people think of us as radio because that's

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Speaker 9: our origin, but in fact, fifty percent of our listening

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Speaker 9: comes from digital platforms. It comes through podcasts, it comes

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Speaker 9: through YouTube, it actually comes through reading online. And you

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Speaker 9: can see in our numbers that our demographics are actually

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Speaker 9: very well distributed. We've been accused of being too liberal,

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Speaker 9: but what I can tell you is that when we

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Speaker 9: look at the audience data as to who comes to us,

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Speaker 9: it's actually a very represent representative distribution of the American public.

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Speaker 9: So fifty percent of what we're doing is for digital audiences,

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Speaker 9: and fifty percent of what we're doing is for radio audiences.

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Speaker 9: On the radio side, we have these roughly two hundred

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Speaker 9: for fifty members across the country. They serve ninety nine

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Speaker 9: point seven percent of the American public, So in some

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Speaker 9: ways we are one of the largest national networks. And

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Speaker 9: we have three thousand local journalists around the country who

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Speaker 9: then serve back into the network with stories that they're

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Speaker 9: filing for their local communities and for their states.

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Speaker 3: How does it make them feel when they're deemed to

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Speaker 3: be too liberal.

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Speaker 2: And how not good?

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Speaker 5: Yeah?

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Speaker 9: Really not good. I mean, we have reporters who are

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Speaker 9: covering tribal areas who are primarily focused on the issues

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Speaker 9: of Native American communities. We have reporters in rural Alaska

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Speaker 9: who are focusing on the issues that their communities face,

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Speaker 9: some of the issues around for example, fishing and access

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Speaker 9: to access to the sorry the National Wildlife Preserve and

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Speaker 9: what does that mean for economic opportunity for Alaskans. They're

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Speaker 9: having nuanced conversations that represent the full spectrum of the

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Speaker 9: American debate on any of these issues, and so to

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Speaker 9: be called liberal or to be demeaned in that way

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Speaker 9: is really a misrepresentation of the work that they do.

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Speaker 7: Nuanced is a great word, maed more of it.

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Speaker 9: Well, we try to make sure that we're hearing from

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Speaker 9: all sides of the story. In every story, and that

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Speaker 9: means that we are representing sure, of course communities in

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Speaker 9: California that perhaps have one point of view, but also

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Speaker 9: communities in Indiana that have a different point of view.

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Speaker 2: You know, we talked about this as a team, and

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Speaker 2: one of our producers, Oreie Thomas, brought up the idea

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Speaker 2: that there is like the NPR strategy, and then there's

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Speaker 2: what the local stations are doing on the politics side

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Speaker 2: of things. You know, how are the local stations reacting,

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Speaker 2: for example, if a lot of their listener base did

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Speaker 2: vote for President Trump, you know, with what's going on,

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Speaker 2: how are you factoring that in? But also, like in

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Speaker 2: the business model, do you end up sort of also

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Speaker 2: competing at the MPR level with the local station level

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Speaker 2: because you're trying to pursue different subscribers things like that.

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Speaker 9: Well, those are sort of two very different questions. I mean,

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Speaker 9: we aim to serve the entire spectrum of American conversation, right, So,

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Speaker 9: we had the White House Press Secretary on just last

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Speaker 9: week speaking directly to the American public about the administrations

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Speaker 9: thinking on the current government shutdown. We invite members of

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Speaker 9: both parties on all the time. We invite independent voices

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Speaker 9: on all the time. This is important to us, but

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Speaker 9: it's not just our politics coverage. It's also coverage of

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Speaker 9: American life all of the cultural aspects that make up

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Speaker 9: our differences as well. And that is one of the

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Speaker 9: flexibilities of local reporting is it means that our station

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Speaker 9: in Utah can run stories about the local reaction to

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Speaker 9: the Charlie Kirk assassination as well as contributing to our

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Speaker 9: national coverage, so that Americans all across the country can

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Speaker 9: hear from those perspects.

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Speaker 2: What is the feedback from American from the American listeners

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Speaker 2: about everything that's happened, Well.

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Speaker 9: I mean on the news, of course. I think what

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Speaker 9: we hear very consistently is that this is a concerning time.

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Speaker 9: People dislike the amount of polarization. We do hear that

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Speaker 9: our coverage and the way that we approach things tends

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Speaker 9: to bring people closer to an understanding of their fellow

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Speaker 9: Americans because we really do focus on finding the personal story.

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Speaker 9: We'd like to say that everything that happens in America

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Speaker 9: happens somewhere, and so we're always trying to find this

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Speaker 9: somewhere that that is happening, whether it's the implications of

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Speaker 9: tearfs or you know the conversation that's happening around For example,

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Speaker 9: Jimmy Kimmel, who you were just recently referencing.

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Speaker 3: Listeners are so loyal you turn to them for funding.

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Speaker 3: Have you seen big billionaires, big donors wanting.

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Speaker 7: To step up into this moment.

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Speaker 9: We have seen a outpouring of support, absolutely so. New

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Speaker 9: Hampshire Public Radio for example, raised a million dollars in

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Speaker 9: response to the defunding efforts and over the course of

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Speaker 9: a short period of weeks. We really appreciative of this,

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Speaker 9: but that won't fill the gap for these rural communities

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Speaker 9: that are already sizzy economically strapped. There's a reason they

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Speaker 9: have been federally funded. We know that for sorry, we

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Speaker 9: know that twenty percent of Americans live without local news.

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Speaker 9: There's a reason for that. The market cognitions don't allow it,

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Speaker 9: and that's where public media has filled in the gap.

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Speaker 9: So that still remains a challenge.

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Speaker 10: We have seen a.

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Speaker 9: Lot of support, of course, across the board for public radio.

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Speaker 9: I think there were three million people who wrote into

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Speaker 9: Congress to support the to support us at the time

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Speaker 9: of defunding.

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Speaker 7: But it won't be enough.

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Speaker 9: To fill one hundred and twenty million dollar gap relative

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Speaker 9: to the defending of your.

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Speaker 7: Own background is so fascinating.

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Speaker 3: Having been for a stint with the Web Summit, making huge,

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Speaker 3: big events and for a tech community, you're on the

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Speaker 3: chair of the Signal Foundation, You're also been at Wikipedia.

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Speaker 3: I'm interested as to how in this moment of belt tightening,

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Speaker 3: your technological savvy comes into all of it.

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Speaker 9: Well, I actually think that technology is an enormous advantage

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Speaker 9: for the complex structure that you have. You asked me

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Speaker 9: about the business model earlier, and I think it's a

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Speaker 9: great lead into this.

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Speaker 7: Right, there is a.

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Speaker 9: Way in which we could be in competition all of

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Speaker 9: these local stations seeking to now transform their work for

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Speaker 9: a national audience. Technology actually offers us the place to

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Speaker 9: bring all of that aggregate reporting together. And so if

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Speaker 9: somebody is running a really great story here in LA

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Speaker 9: about a local band that is about to go on tour,

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Speaker 9: and I reference that because music is a big part

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Speaker 9: of what we do at NPR, we now have the

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Speaker 9: ability to serve that to any audience member anywhere across

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Speaker 9: the country who might be interested in what that.

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Speaker 2: Band is about to do.

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Speaker 9: Right, we wouldn't have been able to do that in

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Speaker 9: a previous era, but the ability of digital platforms, the

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Speaker 9: affordances for us to serve audiences seamlessly. They don't think

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Speaker 9: of us as our local station versus our local station.

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Speaker 9: They think of us as one public media experience, and

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Speaker 9: that's really what we're leaning into.

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Speaker 2: So, Sweden, what are you going to do differently are

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Speaker 2: in this environment? What are you going to change to

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Speaker 2: bring in more money that you need?

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Speaker 9: Well, certainly investing pretty heavily in the fundraising piece. I mean,

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Speaker 9: I don't think that that's dissimilar from what we've seen

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Speaker 9: in nonprofit news as a whole. We've seen tremendous success

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Speaker 9: in the nonprofit news sector in building subscriptions and building memberships.

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Speaker 9: That's an opportunity for us, and in fact, we've been

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Speaker 9: doing it for a long time. We have millions and

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Speaker 9: millions of loyal donors across the country. It's time to

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Speaker 9: bring in the next generation. You mentioned I come from Wikipedia.

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Speaker 9: We have a little experience in this right, So that's

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Speaker 9: one piece of it. I also think that it's an

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Speaker 9: opportunity for us to think about how we're doing our

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Speaker 9: news gathering and news production more effectively. And so we

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Speaker 9: have all these journalists across the country. What does it

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Speaker 9: mean to do the national editorial planning where we're really

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Speaker 9: thinking about how to elevate these conversations that are happening

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Speaker 9: around the country into the national story. And then of

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Speaker 9: course we have this great international and national reporting that

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Speaker 9: we mean to now weave.

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Speaker 2: Into the next Cafreine mayor MPR CEO, thank you very

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Speaker 2: much for being with us here at Bloomberg's screen Time. Meanwhile,

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Speaker 2: Warner Music Group is said to be in close agreement

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Speaker 2: with Netflix to create a slate of movies and documentaries

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Speaker 2: based on the record labels catalog of artists and songs.

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Speaker 2: That's according to sources. Here's what Warner Music Group CEO

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Speaker 2: Robert Kilhle said about a potential deal.

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Speaker 11: I cannot confirm anything, but but the you know, if

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Speaker 11: you step back and think about this, it makes a lot.

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Speaker 11: You know, our company has tremendous catalog, Prince Madonna, Fleetwood,

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Speaker 11: Mac and it's just it just goes on and on

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Speaker 11: and on. The stories that we have are incredible and

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Speaker 11: they haven't really been topped.

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Speaker 5: It more like Marvel for music.

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Speaker 11: I said, that's that's that's where we are and it

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Speaker 11: will be unlocked and so it makes a lot of

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Speaker 11: sense for us to partner with a company that can

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Speaker 11: bring it to life all around the world. And it's

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Speaker 11: exciting both for acts who are no longer with us,

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Speaker 11: but we make their estates happy and satisfied, but also

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Speaker 11: for acts who are with us, who then can actually

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Speaker 11: help bring young audiences to the streaming platforms.

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Speaker 3: Robert kinsil One, a music group CEO.

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Speaker 12: Then I think it's it's hard for any brand that

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Speaker 12: has a deep, you know, consumer sense of what are

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Speaker 12: you doing for me? Right, and then you're like, well,

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Speaker 12: I'm going to do this as well, and you have

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Speaker 12: it takes a while to really build up that.

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Speaker 5: Sense of what's happening.

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Speaker 12: But it's not it's not that dissimilar to let's say

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Speaker 12: we were launched, you know, in a new country, like

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Speaker 12: you know, you went to Japan, right, So when we

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Speaker 12: started in Japan, two percent of the Japanese population it

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Speaker 12: ever heard of Netflix, So nobody knew what wo But

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Speaker 12: you can nobody even know your name much let's be

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Speaker 12: able to tell you what we were doing. And we're

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Speaker 12: doing pay TV service in a country that doesn't really

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Speaker 12: have a great PayTV you know, operation we're doing over

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Speaker 12: the internet in a way that was totally new, and

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Speaker 12: so you've got to every day build a little bit

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Speaker 12: of like what are we doing, who we are, what

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Speaker 12: are we you know, how are we here to serve you?

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Speaker 12: So that ten year journey, let's say, you know, just

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Speaker 12: at the tenth anniversary in Japan. You know, tremendous progress

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Speaker 12: over ten years, but it took us a long time.

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Speaker 12: And I think, you know, the gaming situation is not

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Speaker 12: dissimilar to that.

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Speaker 6: How much is it an impediment that for the most

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Speaker 6: part now you can only play it on on your phone?

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Speaker 12: Well, I would say, you know, the phone is what's

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Speaker 12: great about it is it's a well developed gaming ecosystem,

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Speaker 12: right so you know, folks notifying games there. But it's

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Speaker 12: also a highly competitive gaming ecosystem, so it's developed. This

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Speaker 12: gives you both that upside and the downside. But what's

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Speaker 12: exciting is that now we are moving beyond the phone

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Speaker 12: to the TV. So I mentioned like one of the

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Speaker 12: big gaming areas we're going after. One of the big

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Speaker 12: gaming areas we're going after now is you know, so

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Speaker 12: gaming experiences. It will show up on your TV. So

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Speaker 12: we are now announcing we're announced here actually that we're

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Speaker 12: going to have these social party games, a pack of

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Speaker 12: social party games that you can play on your TV

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Speaker 12: with your phone as the controller. And it's things like

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Speaker 12: you know, recognizable games like Boggle. You got Pictionary, We've

440
00:21:17,400 --> 00:21:20,679
Speaker 12: got a Lego party game, We've got Tetris, We've got

441
00:21:20,800 --> 00:21:24,000
Speaker 12: like a Mafia style Who've done it? This is this

442
00:21:24,080 --> 00:21:28,160
Speaker 12: is me and our CTO Elizabeth playing Boggle here, which

443
00:21:28,200 --> 00:21:32,680
Speaker 12: is it's we're two very competitive people, so it got

444
00:21:32,800 --> 00:21:33,720
Speaker 12: it got pretty ugly.

445
00:21:33,880 --> 00:21:37,000
Speaker 6: Who I'm not going to say that means he lost?

446
00:21:38,200 --> 00:21:40,400
Speaker 5: Oh does it why she watched a video? My friend?

447
00:21:42,080 --> 00:21:43,320
Speaker 5: You triggered my competitors.

448
00:21:45,080 --> 00:21:46,719
Speaker 12: But this is again, this is you know, so it's

449
00:21:46,760 --> 00:21:49,000
Speaker 12: your phone, which is an incredible device, and there's all

450
00:21:49,040 --> 00:21:50,199
Speaker 12: sorts of things that you're going to be able to

451
00:21:50,200 --> 00:21:52,840
Speaker 12: do on your phone that you can't do on a

452
00:21:52,880 --> 00:21:56,000
Speaker 12: normal controller like touch screen. And this is us basically

453
00:21:56,400 --> 00:21:59,120
Speaker 12: picking our words on that, and it's you know, it's

454
00:21:59,200 --> 00:22:02,560
Speaker 12: dead simple to use, it's intuitive. And then this is

455
00:22:03,200 --> 00:22:06,400
Speaker 12: us on the earliest days of how we actually can

456
00:22:06,520 --> 00:22:08,600
Speaker 12: use that. And if we you know, basically are going

457
00:22:08,680 --> 00:22:10,600
Speaker 12: to like unleash this with a bunch of creators and

458
00:22:10,600 --> 00:22:13,080
Speaker 12: they're going to go figure out stuff that we didn't

459
00:22:13,119 --> 00:22:17,840
Speaker 12: even imagine that they can do with that interactivity.

460
00:22:20,119 --> 00:22:23,760
Speaker 2: That was Netflix co CEO Greg Peter's key conversations coming

461
00:22:23,840 --> 00:22:27,680
Speaker 2: up gaming with Twitch CEO Dan Clancy, Unice Lee of

462
00:22:27,800 --> 00:22:30,359
Speaker 2: Scope Lee. One of the top streamers out there is

463
00:22:30,400 --> 00:22:33,520
Speaker 2: Poke Maine. So much more from Los Angeles and Bloomberg

464
00:22:33,560 --> 00:22:48,199
Speaker 2: screen Time. This is Bloomberg Tech. Welcome back to a

465
00:22:48,200 --> 00:22:51,119
Speaker 2: special edition of Bloomberg Tech. We live from Bloomberg screen

466
00:22:51,160 --> 00:22:55,760
Speaker 2: Time in Los Angeles. Amazon streaming platform Twitch. It's growing

467
00:22:55,840 --> 00:22:58,840
Speaker 2: online stars by the minute. It's averaging more than one

468
00:22:58,920 --> 00:23:02,840
Speaker 2: hundred and five million monthly visitors globally. And here to

469
00:23:02,880 --> 00:23:05,760
Speaker 2: discuss the current state but also the future state of

470
00:23:05,800 --> 00:23:09,800
Speaker 2: the live streaming business model is Twitch CEO Dan Clancy.

471
00:23:10,119 --> 00:23:11,760
Speaker 10: Thank you for having me. It's great to be here.

472
00:23:11,840 --> 00:23:16,160
Speaker 2: So Twitch is such an interesting thing, an entity. There

473
00:23:16,160 --> 00:23:18,080
Speaker 2: are loads of people out there that aren't familiar with it,

474
00:23:18,119 --> 00:23:20,160
Speaker 2: and actually I thought the most sensible place to start

475
00:23:20,240 --> 00:23:22,680
Speaker 2: is like, can you just explain what Twitch is, how

476
00:23:22,680 --> 00:23:23,359
Speaker 2: it works.

477
00:23:23,320 --> 00:23:25,720
Speaker 10: Hopefully for those so simple space.

478
00:23:25,800 --> 00:23:29,840
Speaker 13: So Twitch is a live streaming platform where people go live. Okay,

479
00:23:29,880 --> 00:23:32,240
Speaker 13: and so if you say it's a live version of

480
00:23:32,280 --> 00:23:34,640
Speaker 13: YouTube or something like that. But the thing that really

481
00:23:34,680 --> 00:23:38,399
Speaker 13: makes Twitch unique in the kind of need that it

482
00:23:38,440 --> 00:23:41,800
Speaker 13: meets in people is as human beings, we are all

483
00:23:41,880 --> 00:23:44,600
Speaker 13: yearning for community. And what happens on Twitch is people

484
00:23:44,640 --> 00:23:46,920
Speaker 13: go live and they basically share their lives. They let

485
00:23:46,920 --> 00:23:49,600
Speaker 13: people into their living room, they go out in the.

486
00:23:49,520 --> 00:23:51,399
Speaker 10: World, and they explore, they gain.

487
00:23:51,640 --> 00:23:54,760
Speaker 13: And then what they do is very authentically engage with

488
00:23:54,800 --> 00:23:57,280
Speaker 13: those people that are watching. And since people spend a

489
00:23:57,320 --> 00:24:01,520
Speaker 13: fair amount of time watching these people, community forms between

490
00:24:01,840 --> 00:24:04,639
Speaker 13: the folks that are watching, and I think that is

491
00:24:04,680 --> 00:24:07,720
Speaker 13: really the magic of Twitch and which distinguishes Twitch from

492
00:24:07,720 --> 00:24:10,119
Speaker 13: many other platforms that have live streaming. The phrase I

493
00:24:10,280 --> 00:24:13,800
Speaker 13: use is we're community centric live streaming because people find

494
00:24:13,840 --> 00:24:14,760
Speaker 13: a place where they belong.

495
00:24:14,920 --> 00:24:17,359
Speaker 2: So the simple origin was like people would be playing

496
00:24:17,440 --> 00:24:20,080
Speaker 2: video games in simple terms, and they would be filming

497
00:24:20,119 --> 00:24:23,080
Speaker 2: and streaming themselves playing this game, sometimes with others. But

498
00:24:23,119 --> 00:24:26,720
Speaker 2: it's kind of evolved into a much broader set of

499
00:24:26,720 --> 00:24:30,760
Speaker 2: content irl or just chatting. Is the things that you

500
00:24:30,760 --> 00:24:33,920
Speaker 2: know I'm following on the platform. Is there a still

501
00:24:33,920 --> 00:24:37,280
Speaker 2: a heavy proportion of activity that's gaming related or is

502
00:24:37,320 --> 00:24:38,560
Speaker 2: it now much more diverse?

503
00:24:38,680 --> 00:24:41,280
Speaker 13: Well, it's very diverse, and the interesting story is even

504
00:24:41,320 --> 00:24:44,720
Speaker 13: before Twitch, Twitch started as justin TV, and in justin

505
00:24:44,840 --> 00:24:47,520
Speaker 13: TV it was life casting, so in fact it wasn't

506
00:24:47,520 --> 00:24:51,320
Speaker 13: about gaming, okay, and then Twitch life life casting is

507
00:24:51,359 --> 00:24:52,960
Speaker 13: what they called it back then, where you were just

508
00:24:53,720 --> 00:24:58,359
Speaker 13: casting your life, and then Twitch pivoted and focused on

509
00:24:58,400 --> 00:25:00,879
Speaker 13: gaming and that's when it really took off. And now

510
00:25:00,920 --> 00:25:03,320
Speaker 13: it's kind of come full circle because while gaming is

511
00:25:03,320 --> 00:25:05,240
Speaker 13: still a big part of Twitch and will always be

512
00:25:05,240 --> 00:25:08,040
Speaker 13: a big part of Twitch, more and more creators are

513
00:25:08,040 --> 00:25:11,040
Speaker 13: out there just doing all sorts of things you said, IRL,

514
00:25:11,080 --> 00:25:13,000
Speaker 13: which is in real life, which means you go out

515
00:25:13,040 --> 00:25:15,399
Speaker 13: on the streets, you go climbing a mountain.

516
00:25:15,440 --> 00:25:19,160
Speaker 2: I've watched you stream from a water slide in a doughnut. Yes,

517
00:25:20,520 --> 00:25:22,240
Speaker 2: content that irl, that's ir.

518
00:25:22,760 --> 00:25:23,919
Speaker 10: It's in real life.

519
00:25:24,080 --> 00:25:27,560
Speaker 3: DJ Cancy, I think, is who you're streaming as I'm

520
00:25:27,640 --> 00:25:30,119
Speaker 3: interested though, like it does such a great job on

521
00:25:30,160 --> 00:25:32,119
Speaker 3: the show reminding us of the sheer scale in the

522
00:25:32,119 --> 00:25:34,160
Speaker 3: power of numbers of gaming. When we think about big

523
00:25:34,160 --> 00:25:36,520
Speaker 3: movie hits, it pales into comparison of the amount of

524
00:25:36,560 --> 00:25:39,960
Speaker 3: money earned by James versus video games. And what amazes

525
00:25:40,000 --> 00:25:43,359
Speaker 3: me is how much the content creators are winning in

526
00:25:43,440 --> 00:25:46,880
Speaker 3: terms of content. They are getting one hundred million dollar

527
00:25:46,960 --> 00:25:50,560
Speaker 3: contracts to jump from you to kick or from Kick

528
00:25:50,760 --> 00:25:54,160
Speaker 3: to you or to YouTube more than Lebron James is earning.

529
00:25:54,600 --> 00:25:57,080
Speaker 3: Can you go to actually who your competition therefore is,

530
00:25:57,119 --> 00:25:59,119
Speaker 3: and how you fight for that content in this moment.

531
00:25:59,200 --> 00:26:01,200
Speaker 13: Yeah, the way I look at it astually, we're fairly

532
00:26:01,320 --> 00:26:03,119
Speaker 13: unique in this space, and I don't focus on the

533
00:26:03,160 --> 00:26:07,080
Speaker 13: competition because as a live streaming platform at our scale,

534
00:26:07,119 --> 00:26:08,040
Speaker 13: they're smaller ones.

535
00:26:08,080 --> 00:26:10,440
Speaker 10: But you know, really, when we think of the social.

536
00:26:10,240 --> 00:26:12,840
Speaker 13: Media space, you have YouTube, you have TikTok, you have Instagram,

537
00:26:13,119 --> 00:26:16,560
Speaker 13: but Twitch is really the only one that solely focuses

538
00:26:16,560 --> 00:26:19,480
Speaker 13: on this community centric live streaming experience. And the way

539
00:26:19,480 --> 00:26:22,520
Speaker 13: I describe it sometimes is we actually are a long

540
00:26:22,600 --> 00:26:25,080
Speaker 13: form platform and that people sit there and watch for

541
00:26:25,119 --> 00:26:27,760
Speaker 13: one hour two hours. So in that sense, we're like

542
00:26:27,840 --> 00:26:31,240
Speaker 13: Prime Video and Netflix, but we're social, so we're sort

543
00:26:31,280 --> 00:26:33,080
Speaker 13: of right in the middle of what I'll call the

544
00:26:33,440 --> 00:26:37,280
Speaker 13: streaming platforms and the social media platforms. We're really a

545
00:26:37,320 --> 00:26:38,800
Speaker 13: long form social media platform.

546
00:26:38,800 --> 00:26:40,320
Speaker 3: They're also, dare I say, right in the middle of

547
00:26:40,359 --> 00:26:41,280
Speaker 3: the culture wars.

548
00:26:41,440 --> 00:26:42,200
Speaker 7: And I'm just really.

549
00:26:42,119 --> 00:26:45,920
Speaker 3: Interested as to how you navigate that in leadership when

550
00:26:45,960 --> 00:26:48,800
Speaker 3: people are bringing them into their homes in a more

551
00:26:48,840 --> 00:26:51,000
Speaker 3: intimate setting and feel that they can share anything that

552
00:26:51,000 --> 00:26:53,200
Speaker 3: they feel, but that then can blow up in many

553
00:26:53,200 --> 00:26:53,840
Speaker 3: different ways.

554
00:26:54,000 --> 00:26:56,399
Speaker 13: Yeah, so, first of all, it's very important that we

555
00:26:56,440 --> 00:26:58,240
Speaker 13: take it very seriously in terms of having a set

556
00:26:58,240 --> 00:27:00,560
Speaker 13: of guidelines and what's appropriate on Twitch and what's not,

557
00:27:01,800 --> 00:27:03,920
Speaker 13: And so we spend a lot of time thinking about

558
00:27:03,960 --> 00:27:06,399
Speaker 13: that and letting our creators do what they need to

559
00:27:06,400 --> 00:27:07,359
Speaker 13: do to protect themselves.

560
00:27:07,400 --> 00:27:09,000
Speaker 3: And you kick them off too if they take them

561
00:27:09,000 --> 00:27:09,360
Speaker 3: off if.

562
00:27:09,280 --> 00:27:11,960
Speaker 13: They're not adhering to them. That's really important for our platform.

563
00:27:12,280 --> 00:27:14,320
Speaker 13: But really what it is is that's just one of

564
00:27:14,359 --> 00:27:16,120
Speaker 13: the things you have to deal with if you want

565
00:27:16,160 --> 00:27:19,639
Speaker 13: to get that authenticity because this key difference between Twitch

566
00:27:19,720 --> 00:27:23,760
Speaker 13: and many other short form platforms. If you're just making

567
00:27:24,680 --> 00:27:27,320
Speaker 13: a short clip, you can put on a mask. When

568
00:27:27,359 --> 00:27:29,280
Speaker 13: you're live streaming, you can't put on a mask. And

569
00:27:29,680 --> 00:27:34,800
Speaker 13: one thing that's been leading a lot of celebrities, entertainers, athletes,

570
00:27:34,920 --> 00:27:37,760
Speaker 13: influence all sorts of people now to live streaming is

571
00:27:37,800 --> 00:27:41,840
Speaker 13: they want that authentic, honest connection with their fans and

572
00:27:41,880 --> 00:27:43,320
Speaker 13: turn those fans into community.

573
00:27:43,520 --> 00:27:46,240
Speaker 2: Done to interrupt team, Let's bring up the Gavin Newsom

574
00:27:46,359 --> 00:27:48,600
Speaker 2: session then and just play a little bit of it

575
00:27:49,040 --> 00:27:52,680
Speaker 2: if we can. There's some sound associated with it, Dan,

576
00:27:52,760 --> 00:27:55,760
Speaker 2: But in very simple terms, Gavin Newsome went on the

577
00:27:55,760 --> 00:27:59,680
Speaker 2: twitchcsion and not providing due process, went on the Twitch platform.

578
00:28:00,040 --> 00:28:02,000
Speaker 2: My understanding is that you know he was engaging with

579
00:28:02,560 --> 00:28:05,840
Speaker 2: one of his children's favorite content creators, that that's the

580
00:28:05,880 --> 00:28:10,640
Speaker 2: governor of California using Twitch to communicate. Just explain how

581
00:28:10,680 --> 00:28:11,560
Speaker 2: you feel about that.

582
00:28:11,760 --> 00:28:13,520
Speaker 13: Yeah, the way I think of it, what he's doing

583
00:28:13,800 --> 00:28:19,280
Speaker 13: is he's he's just authentically interacting with you know, those

584
00:28:19,320 --> 00:28:21,520
Speaker 13: people that may have an interest in him, right, And

585
00:28:21,560 --> 00:28:23,520
Speaker 13: I do that myself. I stream and have a great

586
00:28:23,560 --> 00:28:25,960
Speaker 13: time doing it, And when you do it, you realize

587
00:28:25,960 --> 00:28:30,320
Speaker 13: there's like there's something really special about having that impact

588
00:28:30,359 --> 00:28:34,120
Speaker 13: on people and having that feedback, that visceral feeling of

589
00:28:34,280 --> 00:28:35,800
Speaker 13: you know when I when I stream, I'll play the

590
00:28:35,800 --> 00:28:37,840
Speaker 13: piano and sing and they'll say, oh, I love that song,

591
00:28:38,120 --> 00:28:40,800
Speaker 13: and it really kind of makes It's very different than

592
00:28:40,920 --> 00:28:43,920
Speaker 13: just looking at metrics like you do on other social media.

593
00:28:44,040 --> 00:28:47,160
Speaker 2: You've been really clear there are guidelines for the content creators,

594
00:28:47,480 --> 00:28:50,360
Speaker 2: there are guidelines for the viewers in how they interact,

595
00:28:50,760 --> 00:28:53,160
Speaker 2: but Twitch is one of a number of platforms that

596
00:28:53,280 --> 00:28:56,160
Speaker 2: is caught up in a wider discussion about people that

597
00:28:56,240 --> 00:29:00,600
Speaker 2: want to talk politics or even in the context of radickzation.

598
00:29:01,440 --> 00:29:04,280
Speaker 2: Just give us your sort of blanket policy and approach

599
00:29:04,720 --> 00:29:08,000
Speaker 2: to managing that environment on the Twitch platform, please, because

600
00:29:08,080 --> 00:29:11,280
Speaker 2: DC is paying attention not just to Twitch. I get that,

601
00:29:11,360 --> 00:29:13,360
Speaker 2: but it is important well.

602
00:29:13,200 --> 00:29:15,720
Speaker 13: This show, I'd say, like, first of all, our policy

603
00:29:15,960 --> 00:29:19,280
Speaker 13: is you know, you could freely express your views. It's

604
00:29:19,360 --> 00:29:21,560
Speaker 13: how you say it that's important that you should not

605
00:29:21,680 --> 00:29:25,800
Speaker 13: be attacking and hate and harassment is not allowed on

606
00:29:25,840 --> 00:29:27,560
Speaker 13: our platform, and we're very clear about that.

607
00:29:27,880 --> 00:29:29,600
Speaker 10: But we understand that people are going to.

608
00:29:29,600 --> 00:29:31,560
Speaker 2: Get super quick who adjudicates that.

609
00:29:32,000 --> 00:29:35,240
Speaker 13: We have both automated techniques and we have a large

610
00:29:35,280 --> 00:29:38,880
Speaker 13: group of people that work whenever something's reported to then

611
00:29:39,080 --> 00:29:41,720
Speaker 13: analyze it and see if it did hearst our community guidelines,

612
00:29:42,000 --> 00:29:44,520
Speaker 13: and then if there's a violation, we take an enforcement action.

613
00:29:45,120 --> 00:29:46,760
Speaker 3: What's so great as you two are going to be

614
00:29:46,800 --> 00:29:49,800
Speaker 3: on stage together a little bit later, Twitch CEO Dan Clancy,

615
00:29:49,920 --> 00:29:51,640
Speaker 3: we so thank you for your time with us on

616
00:29:51,680 --> 00:29:54,040
Speaker 3: the show as well. Now coming up, we're going to

617
00:29:54,080 --> 00:29:57,200
Speaker 3: be speaking with scopely Coo UNEs Lee about the growth

618
00:29:57,200 --> 00:30:16,800
Speaker 3: and competition in the mobile gaming industry tech. In the

619
00:30:16,840 --> 00:30:20,160
Speaker 3: realm of mobile gaming, there are a few key players

620
00:30:20,480 --> 00:30:23,400
Speaker 3: increasingly dominating the space. One of those is Scopefully. It's

621
00:30:23,400 --> 00:30:27,000
Speaker 3: the publisher behind Marvel Strikeforce, yat see with Buddies Pokemon,

622
00:30:27,440 --> 00:30:30,960
Speaker 3: my kid's favorite. Scope Ly Chief operating officer Unis League

623
00:30:31,040 --> 00:30:31,720
Speaker 3: joins us.

624
00:30:31,680 --> 00:30:34,560
Speaker 7: Now and we see.

625
00:30:34,280 --> 00:30:37,000
Speaker 3: That ip and it stands out so much units. But

626
00:30:37,320 --> 00:30:40,880
Speaker 3: competition is really building. How do you see that as

627
00:30:40,920 --> 00:30:45,280
Speaker 3: a really helping you focus on the business, scale the business,

628
00:30:45,280 --> 00:30:47,440
Speaker 3: but also drive off those competitors.

629
00:30:47,560 --> 00:30:51,240
Speaker 14: Sure, I mean it's always great to have competition because

630
00:30:51,280 --> 00:30:55,000
Speaker 14: it only fuels that drive to innovate and to you know,

631
00:30:55,080 --> 00:30:58,440
Speaker 14: exceed expectations. For us, we welcome all of it. I

632
00:30:58,480 --> 00:31:02,040
Speaker 14: think scope Ly and forarticular, is always focused on a

633
00:31:02,040 --> 00:31:05,560
Speaker 14: community first approach, and so the games that we're building,

634
00:31:05,600 --> 00:31:08,600
Speaker 14: we think about how are we creating these highly social

635
00:31:08,720 --> 00:31:12,000
Speaker 14: engaging experiences. And I think that's what sets us apart

636
00:31:12,080 --> 00:31:14,440
Speaker 14: ultimately because we always start from that core premise.

637
00:31:14,640 --> 00:31:17,600
Speaker 3: I'm that highly social engagement drives revenue. I'm assume mean

638
00:31:17,640 --> 00:31:18,720
Speaker 3: just talk us through the business model.

639
00:31:18,920 --> 00:31:22,760
Speaker 14: Sure, I mean it's pretty astounding. Last year, we achieved

640
00:31:22,880 --> 00:31:25,280
Speaker 14: over ten billion dollars in lifetime revenue.

641
00:31:25,960 --> 00:31:27,160
Speaker 6: We're really excited about that.

642
00:31:27,200 --> 00:31:31,760
Speaker 14: We have five hundred million plus daily active users touching

643
00:31:31,760 --> 00:31:35,320
Speaker 14: our games in the last twelve months. There's just amazing

644
00:31:35,360 --> 00:31:38,880
Speaker 14: things happening, and we're so excited about adding Pokemon Go

645
00:31:39,040 --> 00:31:42,720
Speaker 14: to our stable or amazing portfolio of games. They continue

646
00:31:42,720 --> 00:31:46,080
Speaker 14: to grow and reach new players every day, and so yeah,

647
00:31:46,120 --> 00:31:47,040
Speaker 14: it's pretty amazing.

648
00:31:47,560 --> 00:31:50,480
Speaker 2: Unis terribloembog screen time. There's been a lot of industry news.

649
00:31:50,760 --> 00:31:52,400
Speaker 2: I wondered if we could run through some of it.

650
00:31:52,560 --> 00:31:58,120
Speaker 2: So like last night, Netflix to me basically demoed a

651
00:31:58,280 --> 00:32:02,160
Speaker 2: technology that casts a mobile game from your phone to

652
00:32:02,160 --> 00:32:05,360
Speaker 2: your TV screen. As a hardcore gamer in many different

653
00:32:05,360 --> 00:32:09,000
Speaker 2: domains and formats, wasn't blown away by that? What do

654
00:32:09,040 --> 00:32:11,560
Speaker 2: you make of that concept and idea. I mean, it's

655
00:32:11,600 --> 00:32:14,240
Speaker 2: a mobile game cast to the television.

656
00:32:14,520 --> 00:32:17,880
Speaker 14: I'm also a hardcore gamer, so I feel you. I

657
00:32:17,920 --> 00:32:20,120
Speaker 14: think at the end of the day, we're trying to

658
00:32:20,160 --> 00:32:25,200
Speaker 14: create again, highly social, engaging experiences and for our scope,

659
00:32:25,280 --> 00:32:27,840
Speaker 14: Lee it's about trying to be on the different mediums

660
00:32:27,840 --> 00:32:30,239
Speaker 14: where our players want to be, and even bringing our

661
00:32:30,280 --> 00:32:32,960
Speaker 14: community together in real life as we have with the

662
00:32:33,040 --> 00:32:37,120
Speaker 14: Go Fest, which is for Pokemon Go community. So I

663
00:32:37,160 --> 00:32:39,960
Speaker 14: think for us, we're just look, we're going to always

664
00:32:40,000 --> 00:32:42,239
Speaker 14: keep an eye on where people are playing, how they

665
00:32:42,240 --> 00:32:44,600
Speaker 14: want to engage with our content, and try to serve

666
00:32:44,840 --> 00:32:46,000
Speaker 14: that up to our community.

667
00:32:46,120 --> 00:32:50,120
Speaker 2: The industry has seen seismic shifts in the last two years.

668
00:32:50,160 --> 00:32:54,200
Speaker 2: I think that's a completely fair statement. You have some

669
00:32:54,840 --> 00:33:00,280
Speaker 2: financial relationship with Saudi through various investments that they've made.

670
00:33:00,440 --> 00:33:03,080
Speaker 2: The biggest, most recent use is the take private of

671
00:33:03,120 --> 00:33:08,360
Speaker 2: Electronic Arts. My question is very simple. Have you had

672
00:33:08,400 --> 00:33:12,120
Speaker 2: discussions about cooperating with EA? You know, you are very

673
00:33:12,160 --> 00:33:15,440
Speaker 2: strong in mobile gaming. EA is not so strong in

674
00:33:15,480 --> 00:33:16,200
Speaker 2: mobile gaming.

675
00:33:17,280 --> 00:33:17,600
Speaker 10: We are.

676
00:33:17,840 --> 00:33:19,640
Speaker 14: We have so much respect for what EA has been

677
00:33:19,680 --> 00:33:22,720
Speaker 14: able to do and the amazing you know, brands and

678
00:33:22,800 --> 00:33:25,280
Speaker 14: ips that they've built, so we have we come from

679
00:33:25,320 --> 00:33:29,120
Speaker 14: that place first. Right now, we're not in specific discussions,

680
00:33:29,120 --> 00:33:32,480
Speaker 14: but post deal, if those opportunities arrive, we're definitely open

681
00:33:32,560 --> 00:33:34,120
Speaker 14: to discussions for sure.

682
00:33:34,400 --> 00:33:36,760
Speaker 3: And we think about ultimately where you've come from the

683
00:33:36,760 --> 00:33:39,200
Speaker 3: fact that you were busy over an activision with Call

684
00:33:39,240 --> 00:33:39,720
Speaker 3: of Duty.

685
00:33:39,800 --> 00:33:42,000
Speaker 7: You are someone who calls yourself a hardcore gamer.

686
00:33:43,000 --> 00:33:44,920
Speaker 3: Where do you think the balance shifts in terms of

687
00:33:44,960 --> 00:33:48,520
Speaker 3: mobile versus console. How do you see that continuing to evolve?

688
00:33:48,760 --> 00:33:53,080
Speaker 14: Honestly, I think our community, our players want to access

689
00:33:53,120 --> 00:33:56,000
Speaker 14: our content in different ways and it's not this huge

690
00:33:56,040 --> 00:33:58,719
Speaker 14: battle so much. But again, as I mentioned earlier, it's

691
00:33:58,760 --> 00:34:01,640
Speaker 14: about serving our community where they want to engage with

692
00:34:01,680 --> 00:34:04,080
Speaker 14: our content, where they want to play, and I think

693
00:34:04,080 --> 00:34:06,400
Speaker 14: there's a place for all of it. We are also

694
00:34:06,600 --> 00:34:08,640
Speaker 14: we have several things which you can't talk about but

695
00:34:08,680 --> 00:34:11,759
Speaker 14: in development that are a cross platform and across platforms

696
00:34:11,760 --> 00:34:13,240
Speaker 14: you may not expect from scopeing.

697
00:34:13,719 --> 00:34:16,560
Speaker 3: Okay, keep us tuned on that respect, but we can

698
00:34:16,600 --> 00:34:19,000
Speaker 3: go global with you because you're a woman who is international,

699
00:34:19,560 --> 00:34:22,360
Speaker 3: very core. You've been in London, you studied in Asia,

700
00:34:22,400 --> 00:34:25,600
Speaker 3: and I'm thinking about how things change from global aera

701
00:34:25,640 --> 00:34:27,960
Speaker 3: to global air. Pokemon go inherently for us a very

702
00:34:28,040 --> 00:34:31,240
Speaker 3: Japanese bit of IP that has become a typical global phenomenal.

703
00:34:31,400 --> 00:34:34,400
Speaker 14: Yes, absolutely, I mean for us again, it's there's a

704
00:34:34,400 --> 00:34:37,360
Speaker 14: whole wide world to appeal to. And what the beauty

705
00:34:37,400 --> 00:34:40,240
Speaker 14: of games is that it brings these folks together across

706
00:34:40,280 --> 00:34:45,760
Speaker 14: the globe. It transcends geographies, cultures, and that's super exciting

707
00:34:45,800 --> 00:34:48,160
Speaker 14: for us and that's that social connection part that we

708
00:34:48,239 --> 00:34:50,640
Speaker 14: want to continue to promote and continue to see.

709
00:34:50,680 --> 00:34:53,399
Speaker 2: So we're talking about this thing right, the mobile right,

710
00:34:53,560 --> 00:34:56,880
Speaker 2: and gaming is one thing I can do on my

711
00:34:56,920 --> 00:35:00,920
Speaker 2: mobile phone. Do you guys consider your rivals to be TikTok?

712
00:35:01,040 --> 00:35:01,360
Speaker 5: Literally?

713
00:35:01,360 --> 00:35:04,080
Speaker 2: This is Bloomberg screen time? You know, how do you

714
00:35:04,120 --> 00:35:07,719
Speaker 2: assess a marketplace where the competition for eyeballs isn't necessarily

715
00:35:07,719 --> 00:35:09,960
Speaker 2: in the time spent on gaming?

716
00:35:10,719 --> 00:35:10,919
Speaker 6: Yeah?

717
00:35:10,960 --> 00:35:14,440
Speaker 14: I mean I think the gaming space itself is so

718
00:35:14,640 --> 00:35:19,480
Speaker 14: fast moving and evolves very quickly. So wherever eyeball's intention

719
00:35:19,640 --> 00:35:22,399
Speaker 14: is again, wherever our players are fans because they're looking

720
00:35:22,480 --> 00:35:26,040
Speaker 14: at IP through various mediums, so being conscious of that

721
00:35:26,120 --> 00:35:29,560
Speaker 14: it's not just through the game, there's different ways of

722
00:35:29,600 --> 00:35:32,480
Speaker 14: the IP coming to life, so us staying on top

723
00:35:32,520 --> 00:35:35,600
Speaker 14: of that is super important at scopely, again, how do

724
00:35:35,640 --> 00:35:38,440
Speaker 14: we connect with the community where they want to? Mobiles

725
00:35:38,480 --> 00:35:41,560
Speaker 14: one of the most tactile and easiest ways to do so,

726
00:35:41,760 --> 00:35:43,760
Speaker 14: but it's something that is always on our minds.

727
00:35:44,000 --> 00:35:47,040
Speaker 2: Roadblocks. C dem Zuki told us very recently that sometimes

728
00:35:47,080 --> 00:35:49,319
Speaker 2: on a Friday night their servers melt because of all

729
00:35:49,320 --> 00:35:52,600
Speaker 2: the condensed activity in the mobile gaming domain. Do you

730
00:35:52,600 --> 00:35:55,360
Speaker 2: ever come across like flash moments like that where the

731
00:35:55,360 --> 00:35:56,960
Speaker 2: world is just playing at the same time.

732
00:35:57,440 --> 00:36:01,920
Speaker 14: I mean, we have so many people engaging daily, hourly

733
00:36:02,400 --> 00:36:05,600
Speaker 14: with our products because of their deep love of these ips.

734
00:36:05,920 --> 00:36:09,000
Speaker 14: Star Trek Fleet Command is a great example. Yes, seventy

735
00:36:09,080 --> 00:36:12,200
Speaker 14: five percent of our players of that game, they are

736
00:36:12,400 --> 00:36:15,600
Speaker 14: touching it every single day, every single day, and in

737
00:36:15,719 --> 00:36:17,120
Speaker 14: meaningful amounts of time.

738
00:36:17,360 --> 00:36:18,560
Speaker 7: I mean, I know it's for your business.

739
00:36:18,600 --> 00:36:21,360
Speaker 14: I think for Star Trek fans, it's like amazing to

740
00:36:21,400 --> 00:36:24,080
Speaker 14: be able to be in that universe, and those are

741
00:36:24,160 --> 00:36:27,680
Speaker 14: hardcore fans that that IP attracts real loyalty, and so

742
00:36:28,400 --> 00:36:31,400
Speaker 14: our ability to do that, you know, for that community

743
00:36:31,480 --> 00:36:32,160
Speaker 14: is pretty special.

744
00:36:32,200 --> 00:36:34,799
Speaker 2: How many years has it been I've done like that

745
00:36:34,840 --> 00:36:39,640
Speaker 2: on television? Unis Chief Opera I have remember I did

746
00:36:39,640 --> 00:36:43,480
Speaker 2: do it once. Well, let's leave it. Unisslee, chief operating

747
00:36:43,480 --> 00:36:45,560
Speaker 2: Officer at SCOPEIA. It's great to have you on bluebo Tech.

748
00:36:45,600 --> 00:36:46,480
Speaker 2: Thank you so much.

749
00:36:55,920 --> 00:36:56,040
Speaker 5: So.

750
00:36:56,080 --> 00:36:58,960
Speaker 2: Hollywood's typically focused on the people in front of the camera,

751
00:36:59,160 --> 00:37:03,720
Speaker 2: but today increasingly we're talking about streamers, people like imin

752
00:37:03,800 --> 00:37:07,120
Speaker 2: anis more commonly known as poke Main. She's one of

753
00:37:07,200 --> 00:37:10,480
Speaker 2: the most popular streamers on Twitch, with nearly ten million

754
00:37:10,880 --> 00:37:14,480
Speaker 2: dedicated followers and another twenty million across other platforms. We're

755
00:37:14,520 --> 00:37:18,520
Speaker 2: talking YouTube x, Facebook, Insta and delighted to say that

756
00:37:18,560 --> 00:37:21,480
Speaker 2: Pokey joins us. Now we've been talking in recent weeks.

757
00:37:21,680 --> 00:37:24,880
Speaker 2: It's great to finally have you on Bloomberg Tech. Like guys, now,

758
00:37:24,920 --> 00:37:27,360
Speaker 2: bear with me on this one, but let's just start

759
00:37:27,360 --> 00:37:30,680
Speaker 2: by asking what is your day job? How would you

760
00:37:30,760 --> 00:37:32,000
Speaker 2: describe what it is that you.

761
00:37:32,000 --> 00:37:36,680
Speaker 15: Do in technical terms? I'm a content creator. How I

762
00:37:36,800 --> 00:37:39,440
Speaker 15: might want to describe it is just I love sharing

763
00:37:39,480 --> 00:37:42,600
Speaker 15: my life online. I love to entertain people. I love

764
00:37:42,600 --> 00:37:44,080
Speaker 15: to make people happy about it.

765
00:37:44,120 --> 00:37:47,759
Speaker 2: I'd say it started with video games on Twitch, like

766
00:37:47,840 --> 00:37:50,280
Speaker 2: quite a long time ago. You've got a long history

767
00:37:50,320 --> 00:37:53,920
Speaker 2: with Twitch, I sure do. Twenty thirteen, twenty thirteen and like,

768
00:37:54,800 --> 00:37:56,719
Speaker 2: and that's something we share in common. You know some

769
00:37:56,760 --> 00:37:59,680
Speaker 2: of the titles in particular, but we just had Dan

770
00:38:00,040 --> 00:38:04,040
Speaker 2: Fancy on the program earlier. For you in particular, it

771
00:38:04,120 --> 00:38:08,040
Speaker 2: is expanded to IRL and just chatting. Is there a

772
00:38:08,080 --> 00:38:11,640
Speaker 2: moment where that happened? It moved beyond video games?

773
00:38:12,120 --> 00:38:14,880
Speaker 15: I would say, interestingly enough, when I first started streaming,

774
00:38:15,160 --> 00:38:18,200
Speaker 15: you weren't even allowed to stream IRL or just chatting.

775
00:38:18,239 --> 00:38:21,439
Speaker 15: It was just games, right, anything else you might get

776
00:38:21,480 --> 00:38:24,560
Speaker 15: banned for a few days. And so as the platform

777
00:38:24,640 --> 00:38:27,960
Speaker 15: started not only allowing but supporting different types of content,

778
00:38:28,280 --> 00:38:30,920
Speaker 15: I of course only wanted to try out those different things.

779
00:38:31,160 --> 00:38:33,360
Speaker 15: And I also love how it allowed me to showcase

780
00:38:33,400 --> 00:38:36,080
Speaker 15: different parts of my life. Now instead of traveling and

781
00:38:36,120 --> 00:38:38,320
Speaker 15: feeling like, oh, I can't do my job, I can't game,

782
00:38:38,360 --> 00:38:40,880
Speaker 15: I can't speak to my community, I could travel and

783
00:38:40,920 --> 00:38:44,640
Speaker 15: stream myself in those different countries. So as both the

784
00:38:45,160 --> 00:38:49,080
Speaker 15: platform changed and what the audiences like and enjoy changed,

785
00:38:49,360 --> 00:38:51,239
Speaker 15: I followed in and I was able to explore so

786
00:38:51,239 --> 00:38:52,360
Speaker 15: many different types of content.

787
00:38:52,440 --> 00:38:53,960
Speaker 3: And then we've seen you go to crew, We've seen

788
00:38:54,000 --> 00:38:56,640
Speaker 3: you go to around the world. But what's so interesting, Pokey,

789
00:38:56,920 --> 00:38:59,920
Speaker 3: is that your demographic must have broadened from League of

790
00:39:00,080 --> 00:39:02,120
Speaker 3: Legends out to now wanting to see horse ride, talking

791
00:39:02,120 --> 00:39:04,879
Speaker 3: about some of your health stories. How can you break

792
00:39:04,920 --> 00:39:06,840
Speaker 3: down the demographics and who it is in your community?

793
00:39:07,080 --> 00:39:09,480
Speaker 15: Absolutely? What I find the most interesting is that it

794
00:39:09,719 --> 00:39:12,960
Speaker 15: entirely depends on the piece of content and the platform.

795
00:39:13,239 --> 00:39:16,360
Speaker 15: So on Twitch, of course, the platform itself is maybe

796
00:39:16,480 --> 00:39:19,719
Speaker 15: majority men, sometimes younger depending on the game or what

797
00:39:19,760 --> 00:39:20,400
Speaker 15: you're streaming.

798
00:39:20,560 --> 00:39:21,360
Speaker 7: But on TikTok.

799
00:39:21,560 --> 00:39:23,960
Speaker 15: A lot of my videos are like majority female. I

800
00:39:24,000 --> 00:39:26,960
Speaker 15: do get readies with me, makeup halls, all sorts of

801
00:39:26,960 --> 00:39:29,800
Speaker 15: different things, and I really adore that because it allows

802
00:39:29,840 --> 00:39:32,480
Speaker 15: me to really tap into and share all the different

803
00:39:32,520 --> 00:39:34,560
Speaker 15: facets of my hobbies and what I.

804
00:39:34,520 --> 00:39:34,880
Speaker 2: Like to do.

805
00:39:35,120 --> 00:39:37,920
Speaker 3: And you do share your community of friends, they appear

806
00:39:38,000 --> 00:39:40,040
Speaker 3: with you. There's also the perhaps your brother who doesn't

807
00:39:40,080 --> 00:39:42,719
Speaker 3: appear so much on screen, and you're here in LA.

808
00:39:43,400 --> 00:39:45,480
Speaker 3: There are safety concerns, whether it's in real life or

809
00:39:45,480 --> 00:39:46,520
Speaker 3: whether it's online as well.

810
00:39:46,560 --> 00:39:48,080
Speaker 7: How do you think about that navigating?

811
00:39:48,719 --> 00:39:52,800
Speaker 15: Oh my, it really depends on the exact safety concern

812
00:39:52,920 --> 00:39:57,120
Speaker 15: and what aspect it brings. So there's online safety and

813
00:39:57,160 --> 00:39:59,560
Speaker 15: there's also in person safety. So what you said earlier

814
00:39:59,560 --> 00:40:02,879
Speaker 15: about I L streaming, I typically don't IRL stream in

815
00:40:03,040 --> 00:40:06,279
Speaker 15: LA unless I have security with me, otherwise I feel

816
00:40:06,280 --> 00:40:09,719
Speaker 15: a little bit better streaming IRL in other countries. When

817
00:40:09,760 --> 00:40:12,760
Speaker 15: it comes to moderation online, oh, it's been a trial

818
00:40:12,760 --> 00:40:16,400
Speaker 15: and and error kind of situation learning how to moderate

819
00:40:16,440 --> 00:40:18,680
Speaker 15: my platforms, how to feel safe online, how to make

820
00:40:18,680 --> 00:40:20,120
Speaker 15: sure my community feel safe.

821
00:40:20,400 --> 00:40:23,080
Speaker 7: So it's really a lot.

822
00:40:22,920 --> 00:40:23,480
Speaker 6: Of different things.

823
00:40:23,920 --> 00:40:27,760
Speaker 2: Hochy is part of the IRL and just chatting content.

824
00:40:27,960 --> 00:40:30,600
Speaker 2: Sometimes you have discussed things that are more political or

825
00:40:30,640 --> 00:40:34,000
Speaker 2: societal issues. How do you choose those that you want

826
00:40:34,040 --> 00:40:37,000
Speaker 2: to weigh in on? And then the safety piece you

827
00:40:37,080 --> 00:40:38,799
Speaker 2: just explained how you factor that in.

828
00:40:39,440 --> 00:40:43,000
Speaker 15: I would say my priority for starters is of course

829
00:40:43,040 --> 00:40:46,200
Speaker 15: speaking to my direct experiences and how I know those

830
00:40:46,239 --> 00:40:49,520
Speaker 15: things affect others. For example, the safety issues that I

831
00:40:49,560 --> 00:40:52,080
Speaker 15: face online, I'm not the only one, and it's not

832
00:40:52,200 --> 00:40:56,320
Speaker 15: just creators. Any woman, any girl, frankly, any person online

833
00:40:56,640 --> 00:41:00,160
Speaker 15: can be victim to those same safety issues. So I

834
00:41:00,239 --> 00:41:01,759
Speaker 15: love to be a spokesperson for the things that I

835
00:41:01,840 --> 00:41:05,239
Speaker 15: have direct experience and knowledge in. And then secondly for

836
00:41:05,400 --> 00:41:10,399
Speaker 15: me political topics, what I really feel passionate speaking out

837
00:41:10,440 --> 00:41:14,480
Speaker 15: about is simply just human rights, respecting other people what

838
00:41:14,640 --> 00:41:16,200
Speaker 15: their rights should be in regards to the things that

839
00:41:16,239 --> 00:41:18,680
Speaker 15: they can say, that they can experience, that they can share.

840
00:41:19,000 --> 00:41:20,839
Speaker 15: I feel like that's what I.

841
00:41:20,800 --> 00:41:22,240
Speaker 7: Feel comfortable talking about.

842
00:41:22,640 --> 00:41:25,880
Speaker 15: And so aside from that, Luckily, the safety aspects that

843
00:41:25,920 --> 00:41:28,279
Speaker 15: I have in place right now allow me to feel

844
00:41:28,280 --> 00:41:29,440
Speaker 15: comfortable discussing anything.

845
00:41:29,440 --> 00:41:32,520
Speaker 2: Hook you've made a career of this, would you please

846
00:41:32,600 --> 00:41:35,000
Speaker 2: explain to our Bloomberg Tech audience you know how it

847
00:41:35,120 --> 00:41:38,520
Speaker 2: works how you make money with respect if you're able to,

848
00:41:38,640 --> 00:41:43,040
Speaker 2: Like you've also set up a talent agency for content creators.

849
00:41:43,120 --> 00:41:44,440
Speaker 2: You know how big a piece is that for you?

850
00:41:44,560 --> 00:41:46,520
Speaker 2: Is it different Twitch versus Instagram, for.

851
00:41:46,520 --> 00:41:51,560
Speaker 15: Example, so your streams of income do differ greatly depending

852
00:41:51,560 --> 00:41:54,000
Speaker 15: on the platform. I would say the unique thing about

853
00:41:54,040 --> 00:41:57,040
Speaker 15: Twitch is that there's a subscription model, which means, as

854
00:41:57,040 --> 00:41:59,160
Speaker 15: opposed to YouTube, where you can subscribe to someone for

855
00:41:59,200 --> 00:42:01,480
Speaker 15: free and your essential just following them, like you follow

856
00:42:01,520 --> 00:42:05,560
Speaker 15: someone on Instagram. For Twitch, when you subscribe, you're sending

857
00:42:05,600 --> 00:42:08,680
Speaker 15: them five dollars every month. It's a monthly subscription that

858
00:42:08,840 --> 00:42:12,680
Speaker 15: also generates income. But for me, the large, large, large

859
00:42:12,719 --> 00:42:17,080
Speaker 15: majority of my career income has come just from sponsorships

860
00:42:17,080 --> 00:42:20,440
Speaker 15: and contracts, and then probably the second largest piece has

861
00:42:20,440 --> 00:42:23,600
Speaker 15: come from business ventures, and then the third largest piece

862
00:42:23,680 --> 00:42:24,640
Speaker 15: might be subscriptions.

863
00:42:24,880 --> 00:42:26,239
Speaker 7: So I'd say that's the unique.

864
00:42:25,960 --> 00:42:28,680
Speaker 15: Piece that most people don't know about Twitch, but for

865
00:42:28,760 --> 00:42:31,960
Speaker 15: ig in most other platforms, it's primarily ads and sponsors.

866
00:42:32,560 --> 00:42:34,200
Speaker 3: We could talk to you for so much longer, and

867
00:42:34,239 --> 00:42:35,719
Speaker 3: I'm very pleased that it's going to.

868
00:42:35,640 --> 00:42:36,600
Speaker 7: Be on stage with you.

869
00:42:37,120 --> 00:42:41,360
Speaker 3: Imman Ais also known as Poke main with so pleased

870
00:42:41,400 --> 00:42:43,680
Speaker 3: that she joined the show, and what a show it

871
00:42:43,719 --> 00:42:44,960
Speaker 3: has been, because that.

872
00:42:44,920 --> 00:42:46,920
Speaker 7: Does it for this edition of Newbag Tech. But the

873
00:42:46,920 --> 00:42:48,680
Speaker 7: story doesn't stop. There are so many people going to

874
00:42:48,719 --> 00:42:50,960
Speaker 7: be on stage. I've got the Foster sisters, You've got a.

875
00:42:50,960 --> 00:42:53,320
Speaker 2: Great Pokey and Dan from Clancy, Like I want to

876
00:42:53,360 --> 00:42:55,960
Speaker 2: understand the content creator economy so much more because as

877
00:42:55,960 --> 00:42:59,560
Speaker 2: we just heard, it's so different. And then tomorrow, well

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Speaker 2: not miss this. We're going all in on defense technology.

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Speaker 2: We will speak with the leaders of Anderill, Palenteer and

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00:43:05,680 --> 00:43:08,800
Speaker 2: many other leaders in defense tech from Andreil's head quarters

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00:43:08,880 --> 00:43:11,120
Speaker 2: right here in California. You don't want to miss it.

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00:43:11,480 --> 00:43:13,759
Speaker 2: There is a lot to recap from the last hour.

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00:43:14,040 --> 00:43:16,000
Speaker 2: Check out the pod loads of you are listening to.

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00:43:16,040 --> 00:43:19,880
Speaker 2: It's super grateful for the feedback we've had. Listen on Apple, Spotify,

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00:43:19,960 --> 00:43:22,600
Speaker 2: iHeart and the Bloomberg platforms. Caro take us out.

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00:43:22,640 --> 00:43:24,480
Speaker 3: I mean, what an amazing array we can do right

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Speaker 3: here in Los Angeles and the world a content creation

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00:43:26,680 --> 00:43:28,280
Speaker 3: to the world of defense tech.

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Speaker 7: There's a lot to be had.

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Speaker 2: Yeah, this is Los Angeles and Bloombog screen time. This

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Speaker 2: is Bloomberg Tech