1
00:00:00,080 --> 00:00:02,080
Speaker 1: Man, we got allowed to talk about man, Let's talk

2
00:00:02,080 --> 00:00:05,160
Speaker 1: about Let's not even waste no time man, first and foremost.

3
00:00:05,240 --> 00:00:08,160
Speaker 1: Congratulations two hundred million dollars. That was the headline.

4
00:00:08,200 --> 00:00:11,600
Speaker 2: Trump called me a racist sleeves bag with low IQ.

5
00:00:11,680 --> 00:00:13,680
Speaker 3: Is he allowed to say he's the best rapp.

6
00:00:13,280 --> 00:00:14,920
Speaker 2: There is no Big three no more. There was a

7
00:00:14,920 --> 00:00:16,360
Speaker 2: big three? Who is it? You? Boy?

8
00:00:16,480 --> 00:00:19,400
Speaker 1: Is the only rappers that selling out arenas with the

9
00:00:19,400 --> 00:00:22,560
Speaker 1: cultural audience with all black people there. When Trump had

10
00:00:22,600 --> 00:00:24,759
Speaker 1: that tweet about you, did that impact you it anyway?

11
00:00:25,360 --> 00:00:30,200
Speaker 4: I feel like celebrity podcasting ruin the game probably gonna

12
00:00:30,200 --> 00:00:30,800
Speaker 4: retire with I.

13
00:00:31,120 --> 00:00:34,240
Speaker 1: And it's like they put the black face on something

14
00:00:34,280 --> 00:00:34,880
Speaker 1: that's white on.

15
00:00:35,159 --> 00:00:38,159
Speaker 4: Like we know how to build an audience, we just

16
00:00:38,200 --> 00:00:40,080
Speaker 4: don't necessarily know how to monetize an audience.

17
00:00:40,159 --> 00:00:42,280
Speaker 2: When I did the podcast with you all, I was

18
00:00:42,320 --> 00:00:47,599
Speaker 2: telling you probably the most impactful interview I've done in

19
00:00:47,640 --> 00:00:52,879
Speaker 2: my career. He wrote, he was shot to truck talk

20
00:00:52,960 --> 00:00:55,639
Speaker 2: about the tax lett about science.

21
00:00:55,920 --> 00:00:58,120
Speaker 3: But we talk in a language that is common to

22
00:00:58,200 --> 00:01:00,360
Speaker 3: the people that's from the Funes that we welcome.

23
00:01:00,440 --> 00:01:04,880
Speaker 2: You all are the bright spot, Thank you, Thank Dowership.

24
00:01:04,920 --> 00:01:09,039
Speaker 2: For black Americans. This is the knowledge that actually matters

25
00:01:09,959 --> 00:01:11,040
Speaker 2: both of you for this. Thank you.

26
00:01:12,040 --> 00:01:15,319
Speaker 5: Isn't it a country issue. It's not an American issue,

27
00:01:15,360 --> 00:01:16,080
Speaker 5: It's a world issue.

28
00:01:16,160 --> 00:01:26,280
Speaker 2: He came to earn Lisia. All Right, y'all, welcome back.

29
00:01:26,600 --> 00:01:30,840
Speaker 1: Yeah, special episode, man, this is what the people have

30
00:01:30,959 --> 00:01:35,360
Speaker 1: been waiting for, highly anticipated all the years we've known

31
00:01:35,400 --> 00:01:38,800
Speaker 1: each other. He never we never had a conversation, man,

32
00:01:41,120 --> 00:01:41,560
Speaker 1: first time.

33
00:01:41,640 --> 00:01:42,480
Speaker 2: I crazy.

34
00:01:42,680 --> 00:01:44,960
Speaker 3: Yeah, Man, Sometimes you arise and star. It's tough to

35
00:01:45,000 --> 00:01:45,360
Speaker 3: catch them.

36
00:01:47,080 --> 00:01:51,600
Speaker 2: I pray, I shout out to black effect.

37
00:01:52,240 --> 00:01:54,160
Speaker 4: Hey, I guess because I talked to y'all so much.

38
00:01:54,840 --> 00:01:57,320
Speaker 4: Sho talk all the time. And you know, we definitely

39
00:01:57,360 --> 00:01:59,000
Speaker 4: did Breakfast club together a million times.

40
00:01:59,000 --> 00:02:01,120
Speaker 2: I never thought about it the fact you did.

41
00:02:01,280 --> 00:02:04,680
Speaker 1: Obviously did. You didn't invest fast for us. So we've

42
00:02:04,720 --> 00:02:07,480
Speaker 1: done a bunch of things, but we never actually had

43
00:02:07,520 --> 00:02:08,600
Speaker 1: to sit down conversation.

44
00:02:08,919 --> 00:02:11,120
Speaker 2: That's grazy. Welcome, happy to be here, man.

45
00:02:11,200 --> 00:02:13,320
Speaker 4: Ernie Lijia one of the biggest podcasts in the game.

46
00:02:13,400 --> 00:02:16,840
Speaker 4: Definitely the biggest financial literacy podcast in the game, without question.

47
00:02:17,680 --> 00:02:20,240
Speaker 4: You know, I always tell y'all, y'all ushered in, y'all

48
00:02:20,360 --> 00:02:23,400
Speaker 4: ushered in the wave of the conversation of financial literally

49
00:02:23,600 --> 00:02:26,680
Speaker 4: I'll always say, like that dam dashing of you how

50
00:02:26,760 --> 00:02:30,120
Speaker 4: many years ago now eleven properly at this point it

51
00:02:30,280 --> 00:02:34,359
Speaker 4: started a conversation, but nobody ever told people the how,

52
00:02:35,360 --> 00:02:37,400
Speaker 4: and y'all came in and filled the gap of the

53
00:02:38,040 --> 00:02:39,799
Speaker 4: the how. It's like, yeah, okay, you want to be

54
00:02:39,919 --> 00:02:43,200
Speaker 4: on boss, you want to be an entrepreneur, but how

55
00:02:43,720 --> 00:02:45,560
Speaker 4: y'all came in and filled the how.

56
00:02:45,960 --> 00:02:49,000
Speaker 1: Appreciate that, my brother, And before we start, wanting to

57
00:02:49,080 --> 00:02:51,799
Speaker 1: say thank you for always being a strong ally for

58
00:02:51,960 --> 00:02:53,799
Speaker 1: us as far as the breakfast club, like I said,

59
00:02:53,840 --> 00:02:56,520
Speaker 1: invest fast and just even offline we talk all the time.

60
00:02:56,560 --> 00:02:58,120
Speaker 1: As far as you know, we developed a friendship on

61
00:02:58,200 --> 00:03:00,560
Speaker 1: our own, but you know, just been a real solid

62
00:03:00,639 --> 00:03:04,280
Speaker 1: stand up person and have always supported us and helped us.

63
00:03:04,400 --> 00:03:06,680
Speaker 1: So definitely been a major part in our in our

64
00:03:06,840 --> 00:03:07,840
Speaker 1: in our journey for sure.

65
00:03:07,919 --> 00:03:08,959
Speaker 2: So thank you. Yeah.

66
00:03:09,760 --> 00:03:14,040
Speaker 5: I still remember the phone call when you first called, like, hey,

67
00:03:14,160 --> 00:03:16,560
Speaker 5: we got this this network we're trying to do. I'm like, yo,

68
00:03:16,639 --> 00:03:18,840
Speaker 5: shiny storm, so I can record. I want to hear

69
00:03:18,880 --> 00:03:21,200
Speaker 5: this and we recorded. It was like a moment for us.

70
00:03:21,960 --> 00:03:24,639
Speaker 2: Chad eighty five shout the chat yeah.

71
00:03:24,560 --> 00:03:26,680
Speaker 4: Yeah yeah, and weheezy chat and Weezy used to sing

72
00:03:26,800 --> 00:03:29,600
Speaker 4: y'all praises all the time. I mean, I definitely had

73
00:03:29,680 --> 00:03:31,320
Speaker 4: heard of y'all, but they was like, no, I'm telling

74
00:03:31,360 --> 00:03:33,680
Speaker 4: you you need to really tap into what they're doing.

75
00:03:33,760 --> 00:03:36,080
Speaker 4: What they're doing nobody else is doing in our space.

76
00:03:36,640 --> 00:03:39,120
Speaker 2: And I was just like, I'm gonna reach out. It

77
00:03:39,200 --> 00:03:39,480
Speaker 2: was dope.

78
00:03:39,520 --> 00:03:40,800
Speaker 3: I was like, Yo, that's the home we want to

79
00:03:40,840 --> 00:03:41,680
Speaker 3: live at. Man, that's dope.

80
00:03:42,480 --> 00:03:45,560
Speaker 1: Charlemagne to God, Yes, sir man, we got allowed to

81
00:03:45,600 --> 00:03:48,080
Speaker 1: talk about. Man, let's talk about let's not even waste

82
00:03:48,120 --> 00:03:51,960
Speaker 1: no time. Man, first and foremost, congratulations, two hundred million dollars.

83
00:03:52,120 --> 00:03:52,840
Speaker 1: That was the headline.

84
00:03:52,880 --> 00:03:56,480
Speaker 2: I don't know nothing about no numbers that that was

85
00:03:56,520 --> 00:03:59,920
Speaker 2: the headline. You're already the numbers has already been numbers,

86
00:04:00,120 --> 00:04:00,400
Speaker 2: thank you.

87
00:04:00,440 --> 00:04:03,240
Speaker 3: Though, Yeah, yeah, yeah, yeah, the numbers was it?

88
00:04:03,400 --> 00:04:05,400
Speaker 2: I don't know. No, it's not about numbers. Everybody wants

89
00:04:05,520 --> 00:04:09,120
Speaker 2: not in our world. It is about numbers. Kind of

90
00:04:09,240 --> 00:04:11,720
Speaker 2: is about numbers in all world, for every every every world.

91
00:04:11,840 --> 00:04:13,920
Speaker 1: We just seen Cobby Lane. I think that's how I'm

92
00:04:13,920 --> 00:04:16,520
Speaker 1: pronouncing his name correctly. The nine hundred and fifty million

93
00:04:16,520 --> 00:04:20,320
Speaker 1: I had to actually research with that actually entailed because

94
00:04:20,360 --> 00:04:23,280
Speaker 1: I'm like a billion dollars, Like what does it actually entail?

95
00:04:23,320 --> 00:04:25,160
Speaker 1: But it made me actually research. I got some good

96
00:04:25,160 --> 00:04:25,800
Speaker 1: information from it.

97
00:04:25,880 --> 00:04:27,000
Speaker 2: What was it? I saw that too. It so it

98
00:04:27,120 --> 00:04:28,400
Speaker 2: was for his content or something.

99
00:04:28,560 --> 00:04:33,320
Speaker 1: Yeah, so apparently paraphrasing like he has a company around

100
00:04:33,360 --> 00:04:36,360
Speaker 1: his content creation, which includes his merge, which includes you know,

101
00:04:36,640 --> 00:04:39,480
Speaker 1: his brand endorsement deals, which includes all of the stuff.

102
00:04:39,880 --> 00:04:43,520
Speaker 1: So they brought equity stakes. So it's not a cash deal.

103
00:04:43,600 --> 00:04:45,919
Speaker 1: It's an equity deal. I think the company is already

104
00:04:45,960 --> 00:04:48,440
Speaker 1: a publicly traded company, and it's like a thirty six

105
00:04:48,520 --> 00:04:49,920
Speaker 1: month deal they have.

106
00:04:50,640 --> 00:04:51,080
Speaker 2: They're going to.

107
00:04:51,120 --> 00:04:56,880
Speaker 1: Create AI images of him in like different languages, which

108
00:04:56,920 --> 00:05:00,440
Speaker 1: is ironic because he doesn't talk, so they they're gonna

109
00:05:00,560 --> 00:05:03,159
Speaker 1: So so it's like they brought into his whole media

110
00:05:03,240 --> 00:05:06,560
Speaker 1: company and I guess he got equity in the company

111
00:05:07,160 --> 00:05:09,239
Speaker 1: and the total deal is valued at like nine hundred

112
00:05:09,240 --> 00:05:09,799
Speaker 1: million dollars.

113
00:05:10,080 --> 00:05:12,520
Speaker 2: Congratulations to him. I never heard him say a word.

114
00:05:13,000 --> 00:05:15,240
Speaker 2: Yeah I met We met him. Yeah, he actually said

115
00:05:15,279 --> 00:05:16,520
Speaker 2: he spoke to us. He does.

116
00:05:16,680 --> 00:05:20,720
Speaker 5: Yeah, yeah, yeah, he's cool. Cool Because I was like,

117
00:05:20,839 --> 00:05:22,520
Speaker 5: can we take a picture? I want to send it

118
00:05:22,600 --> 00:05:24,400
Speaker 5: to my kids, and he was like sure, and he

119
00:05:24,520 --> 00:05:26,240
Speaker 5: was like we were calling it and I was like, well,

120
00:05:26,279 --> 00:05:28,480
Speaker 5: he's speaking, should we Like this might mess up the brand?

121
00:05:29,480 --> 00:05:29,640
Speaker 2: You know.

122
00:05:29,800 --> 00:05:32,400
Speaker 4: I love guys like him because I don't know what

123
00:05:32,560 --> 00:05:34,800
Speaker 4: it is that he does. I don't even think I've

124
00:05:34,800 --> 00:05:38,920
Speaker 4: ever even heard any of his content, but it doesn't matter. Like, like,

125
00:05:39,000 --> 00:05:41,080
Speaker 4: we live in a world where everything is so it's

126
00:05:41,120 --> 00:05:43,239
Speaker 4: so niche. But I don't even like that word niche

127
00:05:43,760 --> 00:05:46,680
Speaker 4: because no, everybody just has an audience nowadays, Like there's

128
00:05:46,760 --> 00:05:50,720
Speaker 4: not one, you know, individual that has you know, just

129
00:05:51,040 --> 00:05:53,880
Speaker 4: just one audience that everybody is tuned into. You can

130
00:05:53,920 --> 00:05:55,600
Speaker 4: be a person that I've never heard of that got

131
00:05:55,680 --> 00:05:58,480
Speaker 4: like twenty million people checking for you every week, and

132
00:05:58,600 --> 00:06:00,279
Speaker 4: that's really all you need is that audience.

133
00:06:00,279 --> 00:06:01,480
Speaker 2: You don't even need twenty man, you can have a

134
00:06:01,560 --> 00:06:03,960
Speaker 2: million people checking for you. And you know how much

135
00:06:04,000 --> 00:06:06,680
Speaker 2: a million people is, Yeah, a lot, man, one hundred

136
00:06:06,720 --> 00:06:08,760
Speaker 2: thousand people, one hundred thousand people.

137
00:06:09,480 --> 00:06:11,680
Speaker 4: Just if a hundred tis people outside this building right now,

138
00:06:11,720 --> 00:06:14,040
Speaker 4: we'll be trying to national conduits about it.

139
00:06:14,200 --> 00:06:17,080
Speaker 2: That's like Michigan's football arena, you know what I'm saying.

140
00:06:17,680 --> 00:06:19,320
Speaker 2: And it's like so gods like him, like they got

141
00:06:19,360 --> 00:06:21,960
Speaker 2: an audience and some people know that and they tap

142
00:06:22,040 --> 00:06:23,800
Speaker 2: into it, tap into him and pay for his audience.

143
00:06:24,360 --> 00:06:27,360
Speaker 1: So yeah, with that being said, all right, so we

144
00:06:27,440 --> 00:06:29,320
Speaker 1: see a headline. You don't have to break down the whole.

145
00:06:29,400 --> 00:06:32,560
Speaker 1: But it's done. It's done in different stages, right, like

146
00:06:32,640 --> 00:06:35,080
Speaker 1: it's money for the podcast network.

147
00:06:35,279 --> 00:06:37,200
Speaker 2: No, I don't know why everybody keeps saying. I keep saying,

148
00:06:37,240 --> 00:06:39,080
Speaker 2: that's why we're here, man. Yeah, I keep seeing people

149
00:06:39,200 --> 00:06:39,440
Speaker 2: say that.

150
00:06:39,520 --> 00:06:42,400
Speaker 4: It's just like my partner is iHeart, like that is

151
00:06:42,480 --> 00:06:46,000
Speaker 4: who We already have the infrastructure there.

152
00:06:46,760 --> 00:06:49,120
Speaker 2: So you just got two hundred millions. I don't know

153
00:06:49,600 --> 00:06:52,520
Speaker 2: about numbers because I don't know how about no numbers.

154
00:06:52,600 --> 00:06:55,520
Speaker 5: How I looked at it was like you're already at

155
00:06:55,600 --> 00:06:58,400
Speaker 5: our heart obviously through the Breakfast Club Black Effect.

156
00:06:58,480 --> 00:06:59,680
Speaker 2: Oh but you can't speed past that.

157
00:07:00,160 --> 00:07:03,120
Speaker 5: I don't want I'm paraphrasing to see like what I

158
00:07:03,279 --> 00:07:06,360
Speaker 5: thought what happened in the deal, right, that encompasses your

159
00:07:06,440 --> 00:07:10,120
Speaker 5: deal at Breakfast Club, That encompasses perhaps what's happening at

160
00:07:10,120 --> 00:07:14,280
Speaker 5: Black Effect and maybe some other creative content that would

161
00:07:14,280 --> 00:07:15,880
Speaker 5: be created in the future.

162
00:07:15,760 --> 00:07:16,800
Speaker 2: One hundred percent. OK.

163
00:07:17,000 --> 00:07:20,080
Speaker 4: Yeah, that's why y'all are eyl You know, when people

164
00:07:20,160 --> 00:07:22,240
Speaker 4: talk about Black Effect. They forget I'm the CEO of

165
00:07:22,280 --> 00:07:25,880
Speaker 4: Black Effects, correct, Right, what do CEOs get salary?

166
00:07:26,040 --> 00:07:27,760
Speaker 2: Exactly? You know what I'm saying.

167
00:07:28,120 --> 00:07:30,960
Speaker 4: And I'm also a talent at Breakfast Club, Right, what

168
00:07:31,120 --> 00:07:33,880
Speaker 4: do talents get? Yeah, So if you look at you know,

169
00:07:34,000 --> 00:07:36,560
Speaker 4: Breakfast Club, Breakfast Club has been around for fifteen years,

170
00:07:36,640 --> 00:07:41,120
Speaker 4: you know, number one nationally syndicated morning show in the country, right,

171
00:07:41,320 --> 00:07:43,280
Speaker 4: Like you know, over the last couple of years, we've

172
00:07:43,320 --> 00:07:46,480
Speaker 4: been blessed to be number one in all demographics like

173
00:07:46,600 --> 00:07:49,280
Speaker 4: eighteen to twenty four, eighteen and thirty four, twenty five

174
00:07:49,400 --> 00:07:52,040
Speaker 4: or forty nine, you know, wearing one hundred plus markets

175
00:07:52,240 --> 00:07:54,360
Speaker 4: throughout the country. It's a show that you can take

176
00:07:54,400 --> 00:07:56,600
Speaker 4: and do all type of licensing deals with, whether it's

177
00:07:56,680 --> 00:07:58,640
Speaker 4: been with Revolt, whether it's been with two B, whether

178
00:07:58,720 --> 00:08:02,360
Speaker 4: it's been on BT now we're on Netflix. Like how

179
00:08:02,480 --> 00:08:06,840
Speaker 4: much is an anchor of that show worth the value

180
00:08:06,840 --> 00:08:08,400
Speaker 4: of it? That's all I'm saying. That's all I'm saying. Like,

181
00:08:08,440 --> 00:08:09,960
Speaker 4: you know, you got to think about think about that

182
00:08:10,000 --> 00:08:11,800
Speaker 4: as well. Then you think about a company like Black

183
00:08:11,800 --> 00:08:14,440
Speaker 4: Effect that is having you know, tremendous success. You know,

184
00:08:15,000 --> 00:08:17,960
Speaker 4: congra Thank you sir. What is the CEO salary for that.

185
00:08:18,080 --> 00:08:20,920
Speaker 4: So it's just like that is where you know. But

186
00:08:21,720 --> 00:08:23,280
Speaker 4: whatever numbers, they're thrown out there.

187
00:08:23,320 --> 00:08:25,680
Speaker 1: But when those numbers get announced, because it's enounce like

188
00:08:25,880 --> 00:08:28,880
Speaker 1: when Joe Budden announced those numbers, it was done strategically

189
00:08:29,000 --> 00:08:32,000
Speaker 1: right like even copy like people announced numbers because they

190
00:08:32,200 --> 00:08:34,840
Speaker 1: want people to know. So when that number gets announced,

191
00:08:34,880 --> 00:08:37,240
Speaker 1: is that from your side or is that from iHeart sized.

192
00:08:37,040 --> 00:08:38,160
Speaker 2: I don't never want nobody to know.

193
00:08:38,280 --> 00:08:40,040
Speaker 1: So you you didn't have anything to do with the announcement.

194
00:08:40,240 --> 00:08:40,520
Speaker 2: I don't.

195
00:08:40,600 --> 00:08:42,559
Speaker 4: I don't ever want anybody to know what I was

196
00:08:42,960 --> 00:08:46,760
Speaker 4: Forbes salut the Forbes my Goadjabari Young. He did the article,

197
00:08:46,920 --> 00:08:49,560
Speaker 4: and I thought it was a deal. I mean, an

198
00:08:49,640 --> 00:08:53,520
Speaker 4: article highlighting everything that I got going on. It wasn't

199
00:08:53,559 --> 00:08:54,920
Speaker 4: just about beause if you read the article, it is

200
00:08:55,000 --> 00:08:56,679
Speaker 4: about everything that I got going on. It's not just

201
00:08:56,720 --> 00:08:59,720
Speaker 4: about you know, iHeart and Black Effect. But just so happened,

202
00:09:00,120 --> 00:09:02,319
Speaker 4: you know, not only was it the five ye anniversary

203
00:09:02,360 --> 00:09:05,360
Speaker 4: of Black Effect, I was re signing with iHeart, and

204
00:09:05,400 --> 00:09:07,240
Speaker 4: it's like all of the pieces just in line, Like

205
00:09:07,320 --> 00:09:09,800
Speaker 4: you know, I did an interview with Axios back in September,

206
00:09:10,360 --> 00:09:12,560
Speaker 4: and the young lady asked me about my deal being

207
00:09:12,640 --> 00:09:15,240
Speaker 4: up in December, and I'm just like that was wow,

208
00:09:15,360 --> 00:09:17,680
Speaker 4: that's a wild question, right, you know what I'm saying.

209
00:09:18,040 --> 00:09:19,800
Speaker 4: And so I did the same thing I'm doing with

210
00:09:19,920 --> 00:09:21,760
Speaker 4: y'all now, you know, ducking the question.

211
00:09:23,320 --> 00:09:24,439
Speaker 2: Here's what was left out of it.

212
00:09:24,679 --> 00:09:27,719
Speaker 5: And when you compare it to sports, you can see

213
00:09:27,760 --> 00:09:31,439
Speaker 5: obviously somebody signs for amount, but at the timeframe, so

214
00:09:32,600 --> 00:09:33,439
Speaker 5: are you coming here?

215
00:09:35,320 --> 00:09:38,160
Speaker 2: Multi? Yeah, so that means more than two, but yeah,

216
00:09:38,160 --> 00:09:40,680
Speaker 2: definitely more than two. Definitely. I think they reported five.

217
00:09:41,320 --> 00:09:50,239
Speaker 2: They reported that, and you say election listen, I'm probably.

218
00:09:50,000 --> 00:09:52,839
Speaker 4: Gonna retire with iHeart, like I no, I know I'm

219
00:09:52,840 --> 00:09:54,920
Speaker 4: going to retire with First of all, iHeart has been

220
00:09:55,240 --> 00:09:58,439
Speaker 4: you know, great partners, right Like they watched me come

221
00:09:58,520 --> 00:10:01,160
Speaker 4: in as a talent, and you know, we've grown the

222
00:10:01,200 --> 00:10:04,160
Speaker 4: Breakfast Club and you know, when I came to them

223
00:10:04,200 --> 00:10:06,800
Speaker 4: with the idea for the Black Effect five years ago,

224
00:10:07,320 --> 00:10:10,319
Speaker 4: my deal was up then, you know, and I just

225
00:10:10,440 --> 00:10:14,040
Speaker 4: wanted to be able to launch a network somewhere and

226
00:10:14,160 --> 00:10:16,800
Speaker 4: you know, iHeart already believed in me as a talent.

227
00:10:17,160 --> 00:10:18,679
Speaker 4: You know, they saw the vision that I had for

228
00:10:18,760 --> 00:10:20,440
Speaker 4: the network, and they gave me something that a lot

229
00:10:20,480 --> 00:10:24,000
Speaker 4: of these corporations don't give you real ownership, real equity.

230
00:10:24,040 --> 00:10:26,640
Speaker 4: I'm a fifty one percent owner of the Black Effects

231
00:10:26,640 --> 00:10:29,240
Speaker 4: podcast Network. That's not that's that's on that's on paper.

232
00:10:29,360 --> 00:10:32,280
Speaker 4: That's not you know something that I'm just saying because

233
00:10:32,320 --> 00:10:32,840
Speaker 4: it sounds good.

234
00:10:32,880 --> 00:10:34,360
Speaker 1: Well, let's talk about that, because me and you speak

235
00:10:34,360 --> 00:10:36,680
Speaker 1: about that a lot as far as educating, really educating

236
00:10:36,720 --> 00:10:39,760
Speaker 1: our community that partnerships are not bad. You don't have

237
00:10:39,960 --> 00:10:43,240
Speaker 1: to have one hundred percent ownership in everything, right, and

238
00:10:43,360 --> 00:10:47,600
Speaker 1: sometimes that narrative gets put out there kind of discredit

239
00:10:48,280 --> 00:10:51,520
Speaker 1: certain individuals. Yeah, so talk about your relationship with iHeart

240
00:10:51,640 --> 00:10:53,439
Speaker 1: and the Black Effect Network.

241
00:10:53,679 --> 00:10:53,920
Speaker 2: Listen.

242
00:10:53,960 --> 00:10:56,079
Speaker 4: I'm a JV type of guy. I'm the type of

243
00:10:56,120 --> 00:10:58,199
Speaker 4: guy that's like, Yo, where's the joint bench at? Like,

244
00:10:58,280 --> 00:11:00,360
Speaker 4: that's that's what I want to do. And I said,

245
00:11:00,400 --> 00:11:02,800
Speaker 4: iHeart has always believed in me as a talent. You know,

246
00:11:03,080 --> 00:11:05,720
Speaker 4: I can, you know, go to somebody like Bob Pittman,

247
00:11:05,720 --> 00:11:07,400
Speaker 4: who's the CEO of the company, go to somebody like

248
00:11:07,520 --> 00:11:10,640
Speaker 4: Rich Bresler and share with them these ideas, and I

249
00:11:10,720 --> 00:11:13,760
Speaker 4: mean they do with anybody who's in those positions and

250
00:11:14,040 --> 00:11:19,560
Speaker 4: isn't afraid of the next person. You know, they empower me, right,

251
00:11:19,640 --> 00:11:22,120
Speaker 4: like people only don't empower you and they're afraid you

252
00:11:22,400 --> 00:11:23,920
Speaker 4: don't never notice that. Like you can go to a

253
00:11:23,960 --> 00:11:26,360
Speaker 4: lot of people who are in positions of power with

254
00:11:26,559 --> 00:11:29,000
Speaker 4: some great ideas and they'll either want to take it

255
00:11:29,080 --> 00:11:32,440
Speaker 4: for theirself or you know, do you hear the stories

256
00:11:32,480 --> 00:11:34,800
Speaker 4: about shigning people and putting them on the shelf, like

257
00:11:34,880 --> 00:11:37,760
Speaker 4: for them to say, you know what, I love that idea,

258
00:11:38,440 --> 00:11:40,439
Speaker 4: let's do it, like they didn't have to do that.

259
00:11:40,559 --> 00:11:42,640
Speaker 4: Like that's why, that's why I hate when people say

260
00:11:42,720 --> 00:11:46,000
Speaker 4: things like they'd be like, ah, you know, you got

261
00:11:46,040 --> 00:11:48,640
Speaker 4: the machine behind you. I'm not the first talent to

262
00:11:48,679 --> 00:11:49,880
Speaker 4: have a machine behind.

263
00:11:49,640 --> 00:11:52,280
Speaker 1: Me or you the face of something that's that's a

264
00:11:52,360 --> 00:11:54,200
Speaker 1: common not to you. But I'm just saying just in general,

265
00:11:54,200 --> 00:11:54,880
Speaker 1: people say that a lot.

266
00:11:56,360 --> 00:11:59,400
Speaker 2: I think people act like that's a bad thing because

267
00:11:59,440 --> 00:12:02,199
Speaker 2: the narrative it's mean like no real ownership exact, no

268
00:12:02,320 --> 00:12:04,360
Speaker 2: real power or no real decision making.

269
00:12:04,440 --> 00:12:07,680
Speaker 1: It's like they put the black face on something that's

270
00:12:07,720 --> 00:12:08,240
Speaker 1: white owned.

271
00:12:08,320 --> 00:12:10,160
Speaker 2: Oh I'll give you, I'll give you a great story.

272
00:12:10,400 --> 00:12:14,480
Speaker 4: When five years ago when I launched Black Effects, like

273
00:12:14,559 --> 00:12:18,160
Speaker 4: I said, you know, my deal was coming up right

274
00:12:18,280 --> 00:12:21,800
Speaker 4: about to be up, and radio was in such a

275
00:12:21,880 --> 00:12:25,880
Speaker 4: different space. Radio didn't see the YouTube's come in and

276
00:12:26,000 --> 00:12:28,720
Speaker 4: the podcast come in and all of these different things coming.

277
00:12:28,800 --> 00:12:31,760
Speaker 4: So there's a lot of different platforms out there that

278
00:12:31,880 --> 00:12:35,360
Speaker 4: weren't necessarily radio stations, right because when you are signed

279
00:12:35,360 --> 00:12:36,960
Speaker 4: to a radio station, you had these things called non

280
00:12:37,000 --> 00:12:39,920
Speaker 4: compete clauses, So you can't talk to other radio stations.

281
00:12:40,360 --> 00:12:43,160
Speaker 4: That do mean you can't talk to other companies, right,

282
00:12:43,200 --> 00:12:45,640
Speaker 4: because there's all of these new platforms that exist, whether

283
00:12:45,679 --> 00:12:48,520
Speaker 4: it's the apples, whether it's the Spotify's, I mean you

284
00:12:48,600 --> 00:12:50,880
Speaker 4: name them, like all of these different you know, I

285
00:12:50,920 --> 00:12:53,000
Speaker 4: guess what you call them, tech tech companies or whatever, right,

286
00:12:53,400 --> 00:12:56,520
Speaker 4: so they won't you know, there was companies that were

287
00:12:57,600 --> 00:12:59,319
Speaker 4: trying to see where I was at and when I

288
00:12:59,360 --> 00:13:00,840
Speaker 4: would go in there and you know, we would talk

289
00:13:00,880 --> 00:13:04,680
Speaker 4: about these different things, like a podcast network. That's exactly

290
00:13:04,760 --> 00:13:06,640
Speaker 4: what they wanted to do. They wanted to give you

291
00:13:06,760 --> 00:13:09,480
Speaker 4: the face, the face like oh yeah, yeah you can,

292
00:13:09,600 --> 00:13:12,680
Speaker 4: yeah we could do that. But you know, snow ownership,

293
00:13:13,280 --> 00:13:16,760
Speaker 4: snow equity. You know, we get first writer refusal on

294
00:13:16,960 --> 00:13:18,800
Speaker 4: you know, the podcast.

295
00:13:18,400 --> 00:13:19,280
Speaker 2: That you want to bring in.

296
00:13:19,720 --> 00:13:21,520
Speaker 4: That's why if you notice, you see there's people that

297
00:13:21,640 --> 00:13:25,520
Speaker 4: launched those type of situations at other companies. You never

298
00:13:25,559 --> 00:13:27,760
Speaker 4: saw anything come from it, you know what I'm saying,

299
00:13:28,120 --> 00:13:29,599
Speaker 4: Like you never saw anything come from it, and I

300
00:13:29,640 --> 00:13:32,000
Speaker 4: would be sitting back looking like, oh that person is

301
00:13:32,120 --> 00:13:34,880
Speaker 4: just the face like that person, you know, it's a

302
00:13:34,960 --> 00:13:37,800
Speaker 4: vanity a vanity company, right, Like I didn't want that.

303
00:13:37,880 --> 00:13:40,920
Speaker 4: I wanted real equity, real ownership. And plus iHeart really

304
00:13:40,960 --> 00:13:42,559
Speaker 4: truly is the best place to do that. When it

305
00:13:42,600 --> 00:13:43,720
Speaker 4: comes to audio, you.

306
00:13:43,800 --> 00:13:46,720
Speaker 5: Guys, obviously five years we were part of the family,

307
00:13:47,360 --> 00:13:49,679
Speaker 5: but podcasting has changed over the past five years, very

308
00:13:49,800 --> 00:13:54,840
Speaker 5: monetization standpoint. From a listenership standpoint, Why has Black Effect

309
00:13:55,120 --> 00:13:59,760
Speaker 5: been so selective or successful with their selection and how

310
00:14:00,040 --> 00:14:02,319
Speaker 5: has selection changed over the course of the five years

311
00:14:02,360 --> 00:14:02,920
Speaker 5: since it started.

312
00:14:04,640 --> 00:14:06,679
Speaker 4: Man, I think we've been successful because we were for

313
00:14:06,760 --> 00:14:10,840
Speaker 4: us to market, that's that's number one. And I also

314
00:14:10,960 --> 00:14:12,280
Speaker 4: think that, you know, you got to really have the

315
00:14:12,360 --> 00:14:14,439
Speaker 4: right team around you, like, you know, being able to

316
00:14:15,160 --> 00:14:17,480
Speaker 4: you know, go grab my girl, Dollary Bishop, who's the

317
00:14:17,520 --> 00:14:20,520
Speaker 4: president of the network, who's already you know, really good

318
00:14:20,640 --> 00:14:23,080
Speaker 4: with talent, like you know, she's been a manager for

319
00:14:23,200 --> 00:14:25,640
Speaker 4: different artists. She's been a producer for different artists, Like

320
00:14:25,720 --> 00:14:28,320
Speaker 4: she knows just how to you know.

321
00:14:28,440 --> 00:14:29,080
Speaker 2: Deal with talent.

322
00:14:29,160 --> 00:14:31,280
Speaker 4: And I think, you know, one thing that we were

323
00:14:31,320 --> 00:14:35,240
Speaker 4: doing in the the as black people in podcasting, like

324
00:14:35,360 --> 00:14:38,440
Speaker 4: we know how to build an audience, we just don't

325
00:14:38,440 --> 00:14:40,120
Speaker 4: necessarily know how to monetize an audience.

326
00:14:40,160 --> 00:14:41,200
Speaker 2: And that was always my thing.

327
00:14:41,280 --> 00:14:44,640
Speaker 4: Like I saw different podcasts that weren't even really podcasts,

328
00:14:44,680 --> 00:14:46,920
Speaker 4: they were vodcasts, Like they were putting out their video

329
00:14:47,000 --> 00:14:49,320
Speaker 4: and their video was doing more than their audio numbers.

330
00:14:49,600 --> 00:14:52,920
Speaker 4: And I'm like, man, bring your audio over here. Let

331
00:14:53,000 --> 00:14:55,400
Speaker 4: iHeart sales team because that's the other thing you got

332
00:14:55,480 --> 00:14:57,520
Speaker 4: to remember. I Heart has a massive sales team all

333
00:14:57,880 --> 00:15:00,480
Speaker 4: all throughout the country. Let them come connect the dots,

334
00:15:00,760 --> 00:15:03,160
Speaker 4: you know, with the adveratisers, and we're just going to

335
00:15:03,280 --> 00:15:05,880
Speaker 4: help to build your audio up, which we did. Like

336
00:15:06,000 --> 00:15:07,760
Speaker 4: we don't never have a problem getting in front of

337
00:15:07,840 --> 00:15:10,360
Speaker 4: these cameras and you know, bringing people to the youtubes

338
00:15:10,400 --> 00:15:12,600
Speaker 4: and what the platforms those are. But when it comes

339
00:15:12,640 --> 00:15:16,200
Speaker 4: to the listening, that is what a lot of you know, podcasts,

340
00:15:16,280 --> 00:15:17,840
Speaker 4: especially with black holes, needed help with.

341
00:15:17,920 --> 00:15:19,360
Speaker 2: And that's what we did, like you know, and we

342
00:15:19,480 --> 00:15:21,680
Speaker 2: got the great tool of radios.

343
00:15:21,720 --> 00:15:23,400
Speaker 4: And when you ask how we successful because we can

344
00:15:23,480 --> 00:15:26,240
Speaker 4: take you know, earn eu Lisia and promote Earn eu

345
00:15:26,280 --> 00:15:28,960
Speaker 4: Lisia on one hundred plus markets throughout the country just

346
00:15:29,040 --> 00:15:31,200
Speaker 4: by you know, running promos and a lot of people

347
00:15:31,280 --> 00:15:33,840
Speaker 4: already know who y'all are, right because of the podcast.

348
00:15:33,880 --> 00:15:35,920
Speaker 4: But now in hearing on the radio, Oh shoot yeah,

349
00:15:35,960 --> 00:15:36,920
Speaker 4: earn your Lisia podcasts.

350
00:15:36,920 --> 00:15:37,520
Speaker 2: I heard about that.

351
00:15:37,760 --> 00:15:39,760
Speaker 4: You might just go subscribe off the Humble and you

352
00:15:39,880 --> 00:15:42,640
Speaker 4: got the Breakfast Club. The Breakfast Club, I mean, I mean,

353
00:15:42,720 --> 00:15:46,400
Speaker 4: come on, man, that's a massive show. It's been a

354
00:15:46,440 --> 00:15:49,280
Speaker 4: massive show for fifteen years. Like we're doing ten million

355
00:15:49,800 --> 00:15:53,280
Speaker 4: weekly listeners right then you add in another I don't know,

356
00:15:53,400 --> 00:15:56,480
Speaker 4: fifteen million audio downloads from the podcast a month, and

357
00:15:56,560 --> 00:15:58,960
Speaker 4: you talk about the social media clips in the YouTube

358
00:15:59,000 --> 00:16:00,800
Speaker 4: and all of that stuff like that, Like we get

359
00:16:00,880 --> 00:16:03,360
Speaker 4: a lot of years. So being able to use that

360
00:16:03,560 --> 00:16:06,880
Speaker 4: platform along with you know, all the iHeart radio stations

361
00:16:06,960 --> 00:16:09,640
Speaker 4: to promote all of the various podcasts, promote you know,

362
00:16:09,920 --> 00:16:11,280
Speaker 4: just the black effectors the network.

363
00:16:11,560 --> 00:16:13,120
Speaker 2: I don't see how we couldn't have had success.

364
00:16:13,560 --> 00:16:16,160
Speaker 5: You also built individual ip during that time, right, So

365
00:16:16,480 --> 00:16:19,840
Speaker 5: Brilliant Idiots is happening. Are you making that conscious decision, Like, hey,

366
00:16:20,320 --> 00:16:22,400
Speaker 5: in the event that this goes the other way, we

367
00:16:22,480 --> 00:16:24,560
Speaker 5: still have this ip that we can build upon and

368
00:16:24,720 --> 00:16:25,760
Speaker 5: eventually combined.

369
00:16:25,840 --> 00:16:27,880
Speaker 4: Yeah, we've been doing Brian need this for thirteen years, right,

370
00:16:28,120 --> 00:16:30,280
Speaker 4: Me and Andy Show started that podcast thirteen years ago

371
00:16:30,360 --> 00:16:32,680
Speaker 4: for that exact reason. And I was arrogant when my

372
00:16:32,800 --> 00:16:34,840
Speaker 4: man christ Moro first came to me and was like, Yo,

373
00:16:34,880 --> 00:16:36,520
Speaker 4: there's two things you need to do. You need to

374
00:16:36,560 --> 00:16:38,240
Speaker 4: start a podcast and you need to write a book.

375
00:16:38,560 --> 00:16:40,040
Speaker 4: I always wanted to write a book. My mom was

376
00:16:40,080 --> 00:16:42,200
Speaker 4: an English teacher. I love reading, I love writing. That

377
00:16:42,360 --> 00:16:45,040
Speaker 4: was a no brainer, you know, plus a lot of

378
00:16:45,120 --> 00:16:48,080
Speaker 4: raial personalities that I grew up you know, being inspired by.

379
00:16:48,120 --> 00:16:49,760
Speaker 4: They already had books, you know, whether it was Wendy

380
00:16:49,800 --> 00:16:51,800
Speaker 4: Williams of the World, the Howard Sterns. They already have

381
00:16:51,880 --> 00:16:54,040
Speaker 4: books out and so that was a no brainer. But

382
00:16:54,080 --> 00:16:57,080
Speaker 4: I was like a podcast. I'm like, podcasts for people

383
00:16:57,080 --> 00:16:59,160
Speaker 4: who can't do what I'm doing. That's literally what what

384
00:16:59,240 --> 00:17:01,160
Speaker 4: my mind sat was podcasts with people who can't get

385
00:17:01,160 --> 00:17:01,600
Speaker 4: on the radio.

386
00:17:01,640 --> 00:17:02,600
Speaker 2: Why do I need a podcast?

387
00:17:03,080 --> 00:17:05,400
Speaker 4: And then he was like, yo, man, I'm just saying

388
00:17:05,440 --> 00:17:07,560
Speaker 4: you've been fired four times from radio, and I'm like,

389
00:17:07,640 --> 00:17:09,359
Speaker 4: you know what, You're right, so.

390
00:17:09,440 --> 00:17:10,200
Speaker 2: Why not try it?

391
00:17:10,440 --> 00:17:14,439
Speaker 4: And that was so scary because I didn't know if

392
00:17:14,440 --> 00:17:17,119
Speaker 4: people wanted to hear me outside of me being on

393
00:17:17,240 --> 00:17:20,400
Speaker 4: the radio. That was like my first time stepping out

394
00:17:20,480 --> 00:17:21,840
Speaker 4: there and saying, you know what, let me get in

395
00:17:21,880 --> 00:17:24,600
Speaker 4: front of a microphone and do something on my own

396
00:17:24,720 --> 00:17:27,040
Speaker 4: and see if we can garner our audience. And you know, Andrew,

397
00:17:27,320 --> 00:17:29,600
Speaker 4: you know, we been you know, partner since you know

398
00:17:29,840 --> 00:17:31,920
Speaker 4: guy Code back in the day, right, And so he's

399
00:17:32,160 --> 00:17:34,160
Speaker 4: was here in New York. I was hearing New York

400
00:17:34,200 --> 00:17:36,080
Speaker 4: all the time, like, that's my friend. We always have

401
00:17:36,200 --> 00:17:38,840
Speaker 4: these great conversations. Why not bring him, you know, on

402
00:17:38,960 --> 00:17:41,280
Speaker 4: the podcast and start this thing called Brilliant Idiots. And

403
00:17:41,320 --> 00:17:43,560
Speaker 4: I remember the first episode of Brilliant Idiots we ever

404
00:17:43,680 --> 00:17:45,639
Speaker 4: did it is when we used to put it on

405
00:17:45,800 --> 00:17:48,879
Speaker 4: SoundCloud and they got like fifty six thousand views, and

406
00:17:49,040 --> 00:17:50,960
Speaker 4: I mean fifty six thousand listeners in a weekend.

407
00:17:51,240 --> 00:17:54,080
Speaker 2: And I'm like, oh shit, fifty six thousand people just

408
00:17:54,119 --> 00:17:54,520
Speaker 2: listen to this.

409
00:17:54,560 --> 00:17:57,320
Speaker 4: To me, I mean, I've never looked at any type

410
00:17:57,320 --> 00:17:58,680
Speaker 4: of numbers and been like, oh, that's too smart.

411
00:17:58,720 --> 00:18:00,200
Speaker 2: I was like fifty six thousand, and then I that

412
00:18:00,359 --> 00:18:00,640
Speaker 2: this one.

413
00:18:01,240 --> 00:18:03,800
Speaker 4: You know, if you know anything about podcasting, whenever you

414
00:18:03,920 --> 00:18:07,280
Speaker 4: debut a new podcast, the algorithm on Apple.

415
00:18:07,119 --> 00:18:08,160
Speaker 2: Like tends to favorite.

416
00:18:08,560 --> 00:18:10,960
Speaker 4: So we were like number one on the Apple Podcast

417
00:18:11,080 --> 00:18:14,200
Speaker 4: charts and I'm like, oh, we got something here. And

418
00:18:14,320 --> 00:18:16,280
Speaker 4: so every week we just kept doing it and doing

419
00:18:16,359 --> 00:18:18,240
Speaker 4: it and doing it. And then I remember that first check,

420
00:18:18,880 --> 00:18:20,919
Speaker 4: and I remember how happy Andrew was when we got

421
00:18:20,960 --> 00:18:23,000
Speaker 4: that first check. Andrew was like, oh my god, it's

422
00:18:23,040 --> 00:18:25,320
Speaker 4: like we're printing our own money. Like we just coming

423
00:18:25,320 --> 00:18:27,600
Speaker 4: in here talking and we getting the check. And you know,

424
00:18:27,760 --> 00:18:31,800
Speaker 4: now thirteen years later, it's been a seven figure revenue

425
00:18:31,840 --> 00:18:33,560
Speaker 4: business for a decade.

426
00:18:33,640 --> 00:18:37,120
Speaker 1: Now, what's more important the video component of a podcast

427
00:18:37,240 --> 00:18:39,960
Speaker 1: or audio component audio?

428
00:18:40,560 --> 00:18:40,760
Speaker 2: Why?

429
00:18:41,080 --> 00:18:44,600
Speaker 4: Because that's what that's where the money is now. Video

430
00:18:44,720 --> 00:18:48,240
Speaker 4: podcasting is new, like this is podcasting. It's new in

431
00:18:48,359 --> 00:18:53,399
Speaker 4: the form of it's starting to make money now because

432
00:18:53,680 --> 00:18:55,119
Speaker 4: people are licensing the content.

433
00:18:55,280 --> 00:18:56,360
Speaker 2: Like it's a big deal.

434
00:18:56,800 --> 00:18:58,879
Speaker 4: When you got folks like Netflix saying I want to

435
00:18:59,000 --> 00:19:02,720
Speaker 4: license the videos for podcasts. They not rocking with the audio,

436
00:19:02,880 --> 00:19:05,919
Speaker 4: Like you still over here making your money off the audio, right,

437
00:19:06,080 --> 00:19:07,680
Speaker 4: you still doing that?

438
00:19:07,880 --> 00:19:12,840
Speaker 2: But they want to invest in your video. That's a

439
00:19:12,920 --> 00:19:15,480
Speaker 2: big deal to be able to license your video IP

440
00:19:16,359 --> 00:19:18,800
Speaker 2: to any streaming platform. Breakfast Club been doing it for years.

441
00:19:18,800 --> 00:19:19,679
Speaker 2: Like I said, we had Revote.

442
00:19:19,680 --> 00:19:22,280
Speaker 4: We was on Revote Live for years, then we was

443
00:19:22,359 --> 00:19:25,520
Speaker 4: on BT for a moment, now we on Netflix. Just

444
00:19:25,680 --> 00:19:28,480
Speaker 4: off one form of how people consume our content.

445
00:19:28,760 --> 00:19:31,080
Speaker 5: The person who starts the podcast in twenty twenty five

446
00:19:31,200 --> 00:19:33,360
Speaker 5: does it in twenty twenty six. You still think that's

447
00:19:33,400 --> 00:19:37,199
Speaker 5: true because I could imagine somebody listening to it and saying, yeah, well,

448
00:19:37,200 --> 00:19:39,600
Speaker 5: if you got the machine behind you, you're gonna get

449
00:19:39,640 --> 00:19:41,560
Speaker 5: the state farms and the American expresses of the world.

450
00:19:41,880 --> 00:19:43,840
Speaker 5: If I'm starting out and I might have an audience,

451
00:19:43,880 --> 00:19:46,080
Speaker 5: it's tough to get corporate like you do this independently,

452
00:19:46,440 --> 00:19:48,119
Speaker 5: it's tough to go that rout. So like, what do

453
00:19:48,200 --> 00:19:50,359
Speaker 5: you say to that person who's like up and becoming,

454
00:19:50,560 --> 00:19:53,640
Speaker 5: who might be on Black Effects Radar but hasn't gotten

455
00:19:53,680 --> 00:19:54,000
Speaker 5: it yet.

456
00:19:54,080 --> 00:19:58,760
Speaker 4: Well, you're using the video to promote and market your audio,

457
00:19:59,359 --> 00:20:01,280
Speaker 4: like because you know there's people that might be on YouTube.

458
00:20:01,280 --> 00:20:03,320
Speaker 4: But that's why it's important to say, yo, make sure

459
00:20:03,359 --> 00:20:07,480
Speaker 4: you go, you know, subscribe to earn your Liji on

460
00:20:07,800 --> 00:20:10,359
Speaker 4: wherever you listen to podcasts, like, it's always important to

461
00:20:10,400 --> 00:20:13,199
Speaker 4: take it back to the audio because podcasting is an

462
00:20:13,240 --> 00:20:14,720
Speaker 4: audio medium that's not changing.

463
00:20:14,800 --> 00:20:16,720
Speaker 2: It's like, you know, you might look at Breakfast Club

464
00:20:16,760 --> 00:20:17,200
Speaker 2: on YouTube.

465
00:20:17,240 --> 00:20:20,320
Speaker 4: Breakfast Club is a radio show, like podcasting is a

466
00:20:20,560 --> 00:20:23,400
Speaker 4: audio medium. That's why it's so funny when you look

467
00:20:23,440 --> 00:20:25,720
Speaker 4: at like these some of these huge shows, right, some

468
00:20:25,800 --> 00:20:28,600
Speaker 4: of the biggest shows in the world, people like I've

469
00:20:28,600 --> 00:20:31,520
Speaker 4: never even heard of that. It's because they may not

470
00:20:31,640 --> 00:20:33,960
Speaker 4: have video or because they may not go viral. But

471
00:20:34,040 --> 00:20:36,520
Speaker 4: guess what, tens and millions of people are listening to

472
00:20:36,640 --> 00:20:39,040
Speaker 4: this show every single week.

473
00:20:39,880 --> 00:20:40,080
Speaker 2: Yeah.

474
00:20:40,359 --> 00:20:43,280
Speaker 1: I mean me personally, I watch more visual than I

475
00:20:43,400 --> 00:20:46,560
Speaker 1: listened to audio. Like I'm never really I never listened

476
00:20:46,560 --> 00:20:49,280
Speaker 1: to the Breakfast Club from an audio podcast. I watched

477
00:20:49,320 --> 00:20:52,200
Speaker 1: the Breakfast Club on YouTube all the time. But this

478
00:20:52,359 --> 00:20:55,040
Speaker 1: brings to this, let's have this YouTube conversation because we

479
00:20:55,119 --> 00:20:59,359
Speaker 1: had a conversation a few weeks ago. YouTube is entering

480
00:20:59,440 --> 00:21:04,840
Speaker 1: the podcast space. They acquired some podcasts from iHeart Netflix,

481
00:21:04,840 --> 00:21:08,520
Speaker 1: a YouTube Netflix. Netflix is entering the podcast space. They

482
00:21:08,560 --> 00:21:15,040
Speaker 1: acquire some podcasts from iHeart So okay, some people think

483
00:21:15,119 --> 00:21:18,080
Speaker 1: that this is done from a standpoint of the creators

484
00:21:18,160 --> 00:21:20,840
Speaker 1: don't really have a say and with their show is

485
00:21:21,000 --> 00:21:26,280
Speaker 1: they don't have the control over that IP. But you

486
00:21:26,480 --> 00:21:28,480
Speaker 1: you shedded some light on it as far as that

487
00:21:28,800 --> 00:21:32,400
Speaker 1: it's a licensing deal. So you guys are now on Netflix,

488
00:21:32,440 --> 00:21:36,000
Speaker 1: so can you give us some insight on how that

489
00:21:36,119 --> 00:21:36,960
Speaker 1: actually is working?

490
00:21:37,240 --> 00:21:40,200
Speaker 2: Yeah? I could. I watched the other episode with Ian

491
00:21:40,640 --> 00:21:42,120
Speaker 2: and Troy.

492
00:21:42,200 --> 00:21:44,760
Speaker 4: You were bringing up the conversation you've had with iHeart,

493
00:21:44,800 --> 00:21:47,879
Speaker 4: and y'all have been in the iHeart before five years ago,

494
00:21:47,920 --> 00:21:49,560
Speaker 4: they wasn't asking for no video were here now?

495
00:21:50,119 --> 00:21:50,280
Speaker 2: Yeah?

496
00:21:50,359 --> 00:21:52,240
Speaker 4: Yeah, exactly, I'm saying five years ago they weren't asking

497
00:21:52,280 --> 00:21:55,920
Speaker 4: for videos, true, So that means that that's a new thing.

498
00:21:56,640 --> 00:22:00,520
Speaker 4: So most of the podcasts that they had with them,

499
00:22:01,200 --> 00:22:04,720
Speaker 4: they didn't have any type of video rights. But if

500
00:22:04,760 --> 00:22:10,760
Speaker 4: you're an iHeart podcast with the audio and now iHeart

501
00:22:11,000 --> 00:22:15,120
Speaker 4: who didn't have a video component before right now has

502
00:22:15,520 --> 00:22:20,160
Speaker 4: a video partnership with somebody like Netflix, that's more incentive

503
00:22:20,560 --> 00:22:21,680
Speaker 4: to sign with an iHeart.

504
00:22:21,880 --> 00:22:25,760
Speaker 2: But y'all have the rights to your video already.

505
00:22:25,840 --> 00:22:27,960
Speaker 4: So now you got to do a deal with an

506
00:22:28,000 --> 00:22:31,080
Speaker 4: iHeart and then go do a deal with a Netflix

507
00:22:31,520 --> 00:22:34,520
Speaker 4: like there's no packaged deal. Hey, we're just gonna give

508
00:22:34,520 --> 00:22:37,679
Speaker 4: you these fifteen podcasts Netflix because.

509
00:22:37,400 --> 00:22:38,960
Speaker 1: That didn't happen. That didn't happen.

510
00:22:39,119 --> 00:22:41,560
Speaker 4: No, and I listen, I can't speak for everybody, but

511
00:22:42,119 --> 00:22:47,920
Speaker 4: come on, man, think about somebody like Chelsea Handler, who's

512
00:22:48,000 --> 00:22:52,280
Speaker 4: had stand up specials, you know, with Netflix, a late

513
00:22:52,400 --> 00:22:55,760
Speaker 4: night talk show with Netflix. Like, you don't think she

514
00:22:55,880 --> 00:22:59,600
Speaker 4: knows how to negotiate her own situation with an iHeart

515
00:22:59,680 --> 00:23:01,840
Speaker 4: and a Netflix like.

516
00:23:01,960 --> 00:23:04,520
Speaker 2: It's just it's just some some common sense needs to

517
00:23:04,520 --> 00:23:06,720
Speaker 2: happen here, you know what I'm saying. And I get it.

518
00:23:06,760 --> 00:23:09,200
Speaker 4: Everybody looks at these call the corporations. They you know,

519
00:23:09,240 --> 00:23:12,640
Speaker 4: they got monopoly over everything. Like No, I think everybody

520
00:23:12,720 --> 00:23:16,680
Speaker 4: gets treated very fair. And I think that everybody's capable

521
00:23:16,760 --> 00:23:19,639
Speaker 4: of doing their their own negotiating.

522
00:23:19,119 --> 00:23:23,640
Speaker 1: So licensing not ownership. Flix doesn't own all these shows.

523
00:23:24,160 --> 00:23:25,560
Speaker 4: I don't know what the link for a lot of

524
00:23:25,600 --> 00:23:28,120
Speaker 4: these people's you know, situations are. But let's just say

525
00:23:28,160 --> 00:23:28,760
Speaker 4: it's a.

526
00:23:28,880 --> 00:23:31,280
Speaker 2: Year licensing deal or a two year licensing deal.

527
00:23:32,119 --> 00:23:35,200
Speaker 4: If it works out, great, Netflix may want to do

528
00:23:35,280 --> 00:23:37,840
Speaker 4: it again, or you may not decide, you know what,

529
00:23:37,960 --> 00:23:39,760
Speaker 4: I would rather go back and do what I was

530
00:23:39,840 --> 00:23:41,120
Speaker 4: doing on YouTube.

531
00:23:41,160 --> 00:23:43,719
Speaker 2: It's just streat licensing. That's the beauty of this business

532
00:23:43,800 --> 00:23:44,200
Speaker 2: that we're in.

533
00:23:44,560 --> 00:23:47,520
Speaker 4: When it comes to podcasting, it really truly is for

534
00:23:47,680 --> 00:23:50,439
Speaker 4: the entrepreneur because you can be making money off your

535
00:23:50,520 --> 00:23:53,000
Speaker 4: audio over here. You could be making money off your

536
00:23:53,200 --> 00:23:55,119
Speaker 4: video over here. You could be making money with your

537
00:23:55,160 --> 00:23:56,760
Speaker 4: merch over here. You can be making money with your

538
00:23:56,840 --> 00:23:58,320
Speaker 4: live events over here. But do you all think people

539
00:23:58,320 --> 00:23:59,240
Speaker 4: doing three sixty deals?

540
00:23:59,280 --> 00:24:04,040
Speaker 3: And like everybody got you're saying it are No, we

541
00:24:04,080 --> 00:24:05,560
Speaker 3: don't know, we don't know, we don't know.

542
00:24:05,600 --> 00:24:08,440
Speaker 4: If you'll now listen, I don't Once again, I don't

543
00:24:08,480 --> 00:24:10,400
Speaker 4: know what type of deals people are signing, but those

544
00:24:10,440 --> 00:24:11,760
Speaker 4: are the type of deals that we signed.

545
00:24:11,840 --> 00:24:13,879
Speaker 1: So you know, to your knowledge, you don't know of

546
00:24:13,960 --> 00:24:15,880
Speaker 1: any podcast that signed a three sixty deal.

547
00:24:16,119 --> 00:24:18,920
Speaker 2: No, I don't even think they have the podcast three sixty.

548
00:24:18,680 --> 00:24:20,919
Speaker 3: Yet, we've we've heard, we've heard some stories.

549
00:24:21,000 --> 00:24:22,879
Speaker 2: You've heard a podcast three sixty we have.

550
00:24:24,400 --> 00:24:27,840
Speaker 5: We'll talk about it after Yeah, who's the podcast? We

551
00:24:28,000 --> 00:24:31,160
Speaker 5: have signed away your rights before you even have anything.

552
00:24:31,520 --> 00:24:35,800
Speaker 5: But as you're speaking, I'm thinking to myself, it's interesting

553
00:24:35,880 --> 00:24:40,840
Speaker 5: because technically the breakfast club alongst to iHeart, you don't

554
00:24:40,960 --> 00:24:42,760
Speaker 5: you guys don't own that. So like the part of

555
00:24:42,800 --> 00:24:46,760
Speaker 5: the negotiation is between iHeart and Netflix, and that's that's standpoint.

556
00:24:47,000 --> 00:24:49,160
Speaker 5: Do they come back to the host and say, hey, guys,

557
00:24:49,720 --> 00:24:53,080
Speaker 5: we're thinking about doing this, right, Like that incentivized now

558
00:24:53,119 --> 00:24:55,879
Speaker 5: when you're negotiating, Hey, if we're going here, you know,

559
00:24:55,960 --> 00:24:59,080
Speaker 5: we got to renegotiate these things. Or and does it

560
00:24:59,160 --> 00:25:01,560
Speaker 5: now make it more advotation to say, hey, you know,

561
00:25:01,680 --> 00:25:04,080
Speaker 5: we got this this other ip that I have that

562
00:25:04,160 --> 00:25:05,640
Speaker 5: could potentially be on that platform.

563
00:25:05,800 --> 00:25:08,520
Speaker 4: Absolutely, and everybody. It's funny when people say things like

564
00:25:09,520 --> 00:25:12,520
Speaker 4: they own Breakfast Club. It's how can you own hosts?

565
00:25:13,680 --> 00:25:16,680
Speaker 4: Like like like like that's the difference, right, like we

566
00:25:16,760 --> 00:25:19,760
Speaker 4: are it's not like I hate, I don't want to

567
00:25:19,760 --> 00:25:21,399
Speaker 4: say it like this, but it's not like an NBA

568
00:25:21,560 --> 00:25:26,119
Speaker 4: team where it's a franchise, right, Like a franchise is

569
00:25:26,280 --> 00:25:30,360
Speaker 4: valuable regardless of who's playing in New Jersey, Right, it's

570
00:25:30,400 --> 00:25:35,560
Speaker 4: the franchise, Like Breakfast Club is valuable because of the hosts.

571
00:25:35,760 --> 00:25:40,760
Speaker 4: So you gotta go do your deals with the individual hosts,

572
00:25:41,119 --> 00:25:43,000
Speaker 4: like you just you just have to. And I mean,

573
00:25:43,080 --> 00:25:45,360
Speaker 4: you know, for me, I'm this was a great year

574
00:25:45,440 --> 00:25:46,320
Speaker 4: for me all around.

575
00:25:46,440 --> 00:25:48,520
Speaker 2: Because it was my reup years.

576
00:25:48,640 --> 00:25:51,840
Speaker 1: So so each each individual host has their own separate

577
00:25:51,880 --> 00:25:54,040
Speaker 1: contract and that's I would hope.

578
00:25:54,119 --> 00:25:55,720
Speaker 4: So I can't by the way, I can't speak for

579
00:25:55,760 --> 00:25:57,320
Speaker 4: each individual host. I can only speak for me. I

580
00:25:57,359 --> 00:25:58,640
Speaker 4: can speak for me. You just know that the guy

581
00:25:58,680 --> 00:26:03,359
Speaker 4: on the cover of furbes that I can only speak

582
00:26:03,440 --> 00:26:05,480
Speaker 4: for me in that situation. And this was a you know,

583
00:26:05,600 --> 00:26:07,080
Speaker 4: this was a great year for me, because it's not

584
00:26:07,200 --> 00:26:09,400
Speaker 4: like that's the other thing you hear these stories about

585
00:26:09,440 --> 00:26:11,840
Speaker 4: like the cast of Friends, right, they all go in

586
00:26:11,960 --> 00:26:15,719
Speaker 4: and negotiate together as one unit. That's just never been

587
00:26:16,359 --> 00:26:18,160
Speaker 4: the way it's been set up at Breakfast Club because

588
00:26:18,200 --> 00:26:21,080
Speaker 4: MB was already there when me and Angelie you know,

589
00:26:21,240 --> 00:26:24,399
Speaker 4: you got there, and everybody's you know, deal is up

590
00:26:24,440 --> 00:26:27,000
Speaker 4: at different times cause it's different terms, like you know,

591
00:26:27,080 --> 00:26:29,399
Speaker 4: you might have two with the option, you might have

592
00:26:29,520 --> 00:26:32,240
Speaker 4: a five, you might have a you know, more.

593
00:26:32,119 --> 00:26:33,920
Speaker 2: Than a five. You just never know. So it's just

594
00:26:34,000 --> 00:26:36,600
Speaker 2: like my my my stuff never you know, landed do.

595
00:26:36,680 --> 00:26:38,320
Speaker 5: We discussed that as a unit, right, Like I would

596
00:26:38,320 --> 00:26:41,200
Speaker 5: imagine if being try to go into negotiation as partners

597
00:26:41,280 --> 00:26:43,240
Speaker 5: number one, I'm like, yo, hey, this is what they're offering.

598
00:26:43,520 --> 00:26:44,600
Speaker 2: Are we having that conversation.

599
00:26:44,680 --> 00:26:46,439
Speaker 5: That's one of the things we say that's missing, right

600
00:26:46,560 --> 00:26:48,840
Speaker 5: like in this space is that we don't know what

601
00:26:49,080 --> 00:26:51,960
Speaker 5: somebody's getting. And that works for so a lot of

602
00:26:52,000 --> 00:26:53,840
Speaker 5: times it works against us, right because then we could

603
00:26:53,840 --> 00:26:55,960
Speaker 5: get low balls in that situation. Do you guys sit

604
00:26:56,040 --> 00:26:57,600
Speaker 5: down as a team and say, like, hey, here's what

605
00:26:57,720 --> 00:27:00,439
Speaker 5: we're thinking, here's maybe some some some for you when

606
00:27:00,480 --> 00:27:01,080
Speaker 5: you go into yours.

607
00:27:01,320 --> 00:27:08,000
Speaker 2: None, No, I just don't. I don't mean it like that,

608
00:27:08,960 --> 00:27:15,480
Speaker 2: Like y'all, y e y l is it? No e

609
00:27:15,680 --> 00:27:18,680
Speaker 2: y l. It is a different machine. Everybody you know

610
00:27:18,960 --> 00:27:23,119
Speaker 2: brings a different you know thing to the situation, like you,

611
00:27:23,359 --> 00:27:25,280
Speaker 2: I can't. I can't that. I don't even know. I

612
00:27:25,320 --> 00:27:25,760
Speaker 2: don't even know.

613
00:27:25,960 --> 00:27:29,000
Speaker 4: How that would work for us. Like like it's different,

614
00:27:29,080 --> 00:27:33,000
Speaker 4: like y'all earn your legion. Everybody knows, y'all a unit

615
00:27:33,280 --> 00:27:35,480
Speaker 4: like you know, ours is different. It's it's a lot

616
00:27:35,600 --> 00:27:38,080
Speaker 4: more Wu tang, right, Like it's like all of these

617
00:27:38,160 --> 00:27:41,240
Speaker 4: different individuals that, by the way, stand on their own

618
00:27:41,359 --> 00:27:45,160
Speaker 4: an incredible ways. You see what Envy does as an entity.

619
00:27:45,240 --> 00:27:47,840
Speaker 4: You see what Jess Hilarious does as an entity. Laura

620
00:27:47,920 --> 00:27:51,080
Speaker 4: le Rossi, She's becoming her own entity, even prior Angelie

621
00:27:51,320 --> 00:27:52,120
Speaker 4: was her own entity.

622
00:27:52,200 --> 00:27:55,040
Speaker 2: I don't even know how you would wait at like,

623
00:27:55,119 --> 00:27:56,959
Speaker 2: I don't even know how that would how that would work.

624
00:27:57,000 --> 00:27:58,359
Speaker 2: I'm not saying that it couldn't, but.

625
00:27:58,600 --> 00:28:01,120
Speaker 1: It's like a sports team like Lebron's not gonna get

626
00:28:01,119 --> 00:28:01,800
Speaker 1: the same ass.

627
00:28:01,960 --> 00:28:02,680
Speaker 2: That's all I said.

628
00:28:02,680 --> 00:28:04,600
Speaker 1: We're going to this gonna be Luca, and then Luca's

629
00:28:04,640 --> 00:28:07,560
Speaker 1: not gonna get the same as ANTHELI of the situation,

630
00:28:07,680 --> 00:28:08,520
Speaker 1: Austin reeve, I mean.

631
00:28:08,840 --> 00:28:09,880
Speaker 2: About to get paid though.

632
00:28:09,960 --> 00:28:11,000
Speaker 3: He ain't paid yet though.

633
00:28:11,119 --> 00:28:13,960
Speaker 2: But he he's shown up. He about to get a

634
00:28:14,040 --> 00:28:16,520
Speaker 2: bag and he may not get it with the Lakers,

635
00:28:16,560 --> 00:28:18,520
Speaker 2: but he gonna get it somewhere he's played as well.

636
00:28:18,680 --> 00:28:20,000
Speaker 2: That's that's that's it did.

637
00:28:20,040 --> 00:28:23,520
Speaker 1: Did Dame dash conversation have any Did it trigger anything

638
00:28:23,600 --> 00:28:26,000
Speaker 1: inside of you to be like, I really need to

639
00:28:26,000 --> 00:28:30,600
Speaker 1: look at this entrepreneurship thing. No, that's another narrative. People

640
00:28:30,640 --> 00:28:33,159
Speaker 1: were saying, like a lot of y'all leveled up, and

641
00:28:33,280 --> 00:28:36,320
Speaker 1: they saying it was around that time when Dame had

642
00:28:36,359 --> 00:28:37,080
Speaker 1: that delivery.

643
00:28:37,240 --> 00:28:39,800
Speaker 4: I would say that people weren't already they weren't paying attention.

644
00:28:40,400 --> 00:28:42,720
Speaker 4: If people were already paying attention. They would have saw

645
00:28:43,360 --> 00:28:47,040
Speaker 4: the entrepreneurship from everybody in that room at the time.

646
00:28:47,080 --> 00:28:50,160
Speaker 2: It was myself, Angelie and DJ Andvy like that's that's

647
00:28:50,200 --> 00:28:51,600
Speaker 2: what I grew up with.

648
00:28:52,040 --> 00:28:54,680
Speaker 4: Like my dad, you know, owned the fish market and

649
00:28:54,720 --> 00:28:57,480
Speaker 4: the monks going to South Carolina called Max Seafood like

650
00:28:57,560 --> 00:28:59,120
Speaker 4: him and my uncle used to own a fish market.

651
00:28:59,160 --> 00:29:01,400
Speaker 4: I used to be in the fish market as a kid, like,

652
00:29:01,480 --> 00:29:04,000
Speaker 4: you know, watching them run their fish market on Main

653
00:29:04,080 --> 00:29:06,440
Speaker 4: Street and Monks Corner. Like my dad had his own

654
00:29:06,680 --> 00:29:09,960
Speaker 4: construction company right like, so he would always do you know,

655
00:29:10,640 --> 00:29:12,800
Speaker 4: you know, independent contracting.

656
00:29:12,920 --> 00:29:15,440
Speaker 2: Like my dad had a like a what we call

657
00:29:16,160 --> 00:29:17,200
Speaker 2: a juke joint, right like.

658
00:29:17,240 --> 00:29:19,080
Speaker 4: The little sugar shack in the hood where you can

659
00:29:19,160 --> 00:29:21,680
Speaker 4: go buy your candy and you know, your alcohol and

660
00:29:21,760 --> 00:29:23,120
Speaker 4: everything else you play pool.

661
00:29:23,280 --> 00:29:26,680
Speaker 2: Like my dad always was on his entrepreneurial grind.

662
00:29:26,720 --> 00:29:30,000
Speaker 1: So that was always on your on your you always

663
00:29:30,800 --> 00:29:33,240
Speaker 1: was an entrepreneur, even though you was because that was

664
00:29:33,280 --> 00:29:35,000
Speaker 1: the narrative of like y'all was workers.

665
00:29:35,560 --> 00:29:36,800
Speaker 2: I don't have a by the way, I don't have

666
00:29:36,840 --> 00:29:38,000
Speaker 2: a problem being a worker either.

667
00:29:38,200 --> 00:29:40,640
Speaker 4: Like I think that we you know, put these labels

668
00:29:40,760 --> 00:29:44,480
Speaker 4: on things that and call them negative when they shouldn't be.

669
00:29:44,560 --> 00:29:45,800
Speaker 4: I think that you should know how to be a

670
00:29:45,880 --> 00:29:48,240
Speaker 4: soldier in certain situations, and you should know how to

671
00:29:48,280 --> 00:29:50,960
Speaker 4: be a general in certain situations. Right, Like I don't

672
00:29:51,000 --> 00:29:56,200
Speaker 4: have a problem working with a multi billion dollar company

673
00:29:56,600 --> 00:29:59,960
Speaker 4: and you know, getting paid handsomely to work there while

674
00:30:00,160 --> 00:30:05,440
Speaker 4: simultaneously building things on my own, Like I've been doing

675
00:30:05,480 --> 00:30:07,480
Speaker 4: Brokle's Club for fifteen years. I've been doing Million Idiots

676
00:30:07,480 --> 00:30:07,840
Speaker 4: for thirty.

677
00:30:08,520 --> 00:30:10,560
Speaker 2: But you also did it in a way.

678
00:30:10,680 --> 00:30:13,800
Speaker 1: There's other people in radio, even in the city that

679
00:30:14,600 --> 00:30:16,520
Speaker 1: worked that has placed for a long time, and they

680
00:30:16,680 --> 00:30:19,800
Speaker 1: never did anything other than work at the place for

681
00:30:19,840 --> 00:30:20,320
Speaker 1: a long time.

682
00:30:20,440 --> 00:30:25,880
Speaker 2: Shame on them, but shame on them. But they didn't

683
00:30:25,880 --> 00:30:28,040
Speaker 2: see nothing. They didn't see nothing that I didn't see.

684
00:30:28,080 --> 00:30:30,080
Speaker 1: But that's important you talk about that though, because you

685
00:30:30,200 --> 00:30:32,719
Speaker 1: had the vision to say, Okay, I'm gonna work here,

686
00:30:32,760 --> 00:30:35,680
Speaker 1: but I'm gonna collaborate. I'm gonna use the infrastructure that's

687
00:30:35,680 --> 00:30:37,840
Speaker 1: already here in place, so when I'm coming I'm not

688
00:30:38,000 --> 00:30:39,920
Speaker 1: just going to just be a freelance just win. Like

689
00:30:40,480 --> 00:30:43,840
Speaker 1: That's that's important for people in any corporate environment to

690
00:30:44,040 --> 00:30:49,400
Speaker 1: kind of look at entrepreneur like being an entrepreneur inside

691
00:30:49,440 --> 00:30:51,280
Speaker 1: of a system that's already successful.

692
00:30:51,360 --> 00:30:53,920
Speaker 4: Yeah, I don't understand why we get in these machines

693
00:30:54,000 --> 00:30:57,040
Speaker 4: and then rage against them and rebel against them.

694
00:30:57,040 --> 00:30:59,920
Speaker 2: You should be in these machines to learn from.

695
00:31:00,360 --> 00:31:03,680
Speaker 4: She'd be in these machines to utilize the infrastructure and

696
00:31:03,720 --> 00:31:07,440
Speaker 4: the resources that they have. Like, I don't understand you

697
00:31:07,560 --> 00:31:09,880
Speaker 4: know when you are and I'm not trying to throw

698
00:31:09,920 --> 00:31:11,400
Speaker 4: them under the bus, but when you're a Kanye West

699
00:31:11,400 --> 00:31:12,720
Speaker 4: and you get into business.

700
00:31:12,480 --> 00:31:13,080
Speaker 2: That's crazy.

701
00:31:13,240 --> 00:31:15,360
Speaker 3: As you said that, I was thinking what Yay was

702
00:31:15,360 --> 00:31:16,320
Speaker 3: saying about the fashion world.

703
00:31:16,880 --> 00:31:20,120
Speaker 4: I don't understand that you finally got the opportunity to

704
00:31:20,360 --> 00:31:22,480
Speaker 4: do everything that is that you want to do.

705
00:31:23,000 --> 00:31:24,240
Speaker 2: Just continue to grow from that.

706
00:31:24,400 --> 00:31:26,040
Speaker 4: Like I always look at the Oprah model, right, Like

707
00:31:26,080 --> 00:31:28,280
Speaker 4: you hear these stories about Oprah, you know when she

708
00:31:28,400 --> 00:31:32,280
Speaker 4: first started her talk show. You know, I guess from

709
00:31:32,360 --> 00:31:34,640
Speaker 4: what the stories I read, they didn't necessarily believe in

710
00:31:34,760 --> 00:31:37,360
Speaker 4: her all the way. So instead of taking a whole

711
00:31:37,360 --> 00:31:38,959
Speaker 4: bunch of money up front, she took a little bit

712
00:31:39,200 --> 00:31:41,960
Speaker 4: of equity and then it was successful, and then she

713
00:31:42,160 --> 00:31:44,040
Speaker 4: continued to be successful. So every time she was in

714
00:31:44,720 --> 00:31:48,360
Speaker 4: up for the renegotiations, she would just renegotiate for more equity,

715
00:31:48,440 --> 00:31:51,000
Speaker 4: more equity, more equity, and then eventually she becomes this

716
00:31:51,440 --> 00:31:54,400
Speaker 4: entity Oprah and she starts Harpo Productions, and then she

717
00:31:54,840 --> 00:31:57,680
Speaker 4: launches Doctor Phil and Doctor Oz and I think it

718
00:31:57,760 --> 00:32:00,360
Speaker 4: was Rachel Ray, And you know, like, like that is

719
00:32:00,440 --> 00:32:02,560
Speaker 4: what That's how I look at things. I have no

720
00:32:02,680 --> 00:32:05,480
Speaker 4: problem being a part of a system, being a part

721
00:32:05,520 --> 00:32:08,400
Speaker 4: of a machine, helping that machine make money and do

722
00:32:08,480 --> 00:32:11,080
Speaker 4: what it's supposed to do. But also I'm learning and

723
00:32:11,280 --> 00:32:14,640
Speaker 4: using their infrastructure and using their resources and growing and

724
00:32:14,760 --> 00:32:16,360
Speaker 4: building my own thing too.

725
00:32:16,760 --> 00:32:19,080
Speaker 5: This is key because a lot of people see that,

726
00:32:19,200 --> 00:32:20,800
Speaker 5: and I think they look at us like that. They

727
00:32:20,840 --> 00:32:23,400
Speaker 5: see us around a lot of successful people. They see

728
00:32:23,440 --> 00:32:25,520
Speaker 5: us with some corporate entities, and they wonder how do

729
00:32:25,640 --> 00:32:29,160
Speaker 5: you navigate in these environments? Like as you've been in

730
00:32:29,240 --> 00:32:32,360
Speaker 5: this space obviously working with iHeart, we'll talk about Simon

731
00:32:32,360 --> 00:32:34,920
Speaker 5: and Schuster because that's important as well. Being in these

732
00:32:35,240 --> 00:32:38,800
Speaker 5: hugely successful conglomerates. How w do you navigate it? Is

733
00:32:38,840 --> 00:32:40,720
Speaker 5: there like a team of people that you make sure

734
00:32:41,040 --> 00:32:42,760
Speaker 5: that you have to see, Like you mentioned the sales team,

735
00:32:42,760 --> 00:32:45,360
Speaker 5: I know that's important, Like who else do you make

736
00:32:45,440 --> 00:32:47,520
Speaker 5: sure that you have direct contact with when you get

737
00:32:47,520 --> 00:32:48,200
Speaker 5: inside these machines.

738
00:32:48,200 --> 00:32:49,880
Speaker 4: Oh well, first of all, I got I have my

739
00:32:50,120 --> 00:32:53,520
Speaker 4: own team for every situation. Like you know, my business

740
00:32:53,560 --> 00:32:55,920
Speaker 4: partner is my girl, Karen. She don't even like to

741
00:32:55,960 --> 00:32:58,440
Speaker 4: be mentioned, you know what I mean, but she's my

742
00:32:58,520 --> 00:33:01,040
Speaker 4: business partner. But then we have Black Effect. Dolly's the

743
00:33:01,080 --> 00:33:03,840
Speaker 4: president of Black Effect. When I'm at you know, Simon

744
00:33:03,880 --> 00:33:05,920
Speaker 4: and Schust to Black Privilege Publishing. Yes, they got their

745
00:33:05,960 --> 00:33:08,360
Speaker 4: own people, right, like people like shy It at work

746
00:33:08,440 --> 00:33:12,560
Speaker 4: over there, and Libby and Melissa like like those that

747
00:33:12,720 --> 00:33:14,840
Speaker 4: are like and Nick was like our first editor, so

748
00:33:15,040 --> 00:33:16,800
Speaker 4: they're already in the building.

749
00:33:17,000 --> 00:33:19,560
Speaker 2: Like that situation is a little bit different because.

750
00:33:19,640 --> 00:33:24,760
Speaker 4: All I'm doing is writing my own books and telling them, hey, man,

751
00:33:25,240 --> 00:33:28,280
Speaker 4: read this manuscript. This is somebody that y'all should you know,

752
00:33:28,800 --> 00:33:31,840
Speaker 4: do a book on, Like I really believe in this project,

753
00:33:31,920 --> 00:33:35,680
Speaker 4: and you know, sometimes they agree with me, sometimes they don't.

754
00:33:36,000 --> 00:33:38,520
Speaker 4: So that situation is a little bit different. But even

755
00:33:38,600 --> 00:33:41,480
Speaker 4: in that, it's just like me and my team are

756
00:33:42,320 --> 00:33:46,160
Speaker 4: connected with them and their team. And the book industry

757
00:33:46,280 --> 00:33:48,200
Speaker 4: is different because, like one thing I've learned about the

758
00:33:48,240 --> 00:33:51,280
Speaker 4: book industry, you're not changing that system. Like the book

759
00:33:51,360 --> 00:33:54,640
Speaker 4: industry is what it is, So you really do need

760
00:33:54,720 --> 00:33:56,560
Speaker 4: to have your own team when you're launching a book.

761
00:33:56,600 --> 00:33:58,720
Speaker 2: If you sign a book deal, don't think that this

762
00:33:58,840 --> 00:33:59,040
Speaker 2: is like.

763
00:33:59,040 --> 00:34:02,120
Speaker 4: A record label to give you a marketing budget, y'all know, y'all,

764
00:34:02,440 --> 00:34:05,320
Speaker 4: you know you're like a marketing budget and a promotion budget.

765
00:34:05,400 --> 00:34:07,400
Speaker 4: Like you're gonna really have to go out there and

766
00:34:07,600 --> 00:34:09,279
Speaker 4: do the work on your own. Like they do have

767
00:34:09,360 --> 00:34:11,839
Speaker 4: a publicist that you know, might help you book some things,

768
00:34:11,880 --> 00:34:14,080
Speaker 4: but even with that, that's hard to do if you're

769
00:34:14,160 --> 00:34:17,080
Speaker 4: not already somebody. Like if you bring in like an

770
00:34:17,160 --> 00:34:20,200
Speaker 4: author that just has a really good story, but they

771
00:34:20,239 --> 00:34:22,920
Speaker 4: don't really have like the name brand recognition.

772
00:34:22,920 --> 00:34:26,279
Speaker 2: Man, it's try to get them booked on a TV show,

773
00:34:26,360 --> 00:34:28,480
Speaker 2: try to get them booked on radio or podcast, Like

774
00:34:28,480 --> 00:34:29,360
Speaker 2: I don't even know who that is.

775
00:34:29,800 --> 00:34:32,360
Speaker 4: So that's the most difficult part of the book industry.

776
00:34:32,440 --> 00:34:34,000
Speaker 4: But then like the company me and Kevin har got

777
00:34:34,080 --> 00:34:37,120
Speaker 4: with Audible, we do audio scripted. My girl Nicole Shelton,

778
00:34:37,480 --> 00:34:39,920
Speaker 4: she runs that, so she's the person that's day to

779
00:34:40,040 --> 00:34:42,120
Speaker 4: day with all of the different creatives that we may

780
00:34:42,160 --> 00:34:44,279
Speaker 4: be doing, you know, audio scripted with. So you got

781
00:34:44,400 --> 00:34:47,680
Speaker 4: to always have your own team that connects with the

782
00:34:47,760 --> 00:34:50,520
Speaker 4: team you know inside of these systems.

783
00:34:50,719 --> 00:34:52,560
Speaker 1: I want to talk about the book industry. But my

784
00:34:52,640 --> 00:34:55,560
Speaker 1: last question about this podcast Netflix. Do you think that

785
00:34:56,080 --> 00:34:58,759
Speaker 1: people are going to watch podcasts on Netflix? Because, like

786
00:34:58,840 --> 00:35:01,520
Speaker 1: me personally, right, I watched The Breakfast Club a lot

787
00:35:01,560 --> 00:35:05,000
Speaker 1: on YouTube. I probably won't be watching as much Breakfast

788
00:35:05,040 --> 00:35:08,680
Speaker 1: Club on No we're friends. No, I'm just saying. I'm

789
00:35:08,680 --> 00:35:11,879
Speaker 1: just saying honestly, because not because of the content. It's

790
00:35:11,920 --> 00:35:14,640
Speaker 1: because the barrier of entry. Like I'm a Netflix guy.

791
00:35:14,840 --> 00:35:17,719
Speaker 1: Only watch Netflix at nine o'clock ten o'clock at night

792
00:35:18,239 --> 00:35:20,120
Speaker 1: in my living room in front of a television. I

793
00:35:20,120 --> 00:35:22,080
Speaker 1: don't watch Netflix on my phone unless I'm on like

794
00:35:22,120 --> 00:35:25,839
Speaker 1: a plane, but I watch YouTube on my phone when

795
00:35:25,840 --> 00:35:29,080
Speaker 1: I'm driving. I watch YouTube all the time, like you

796
00:35:29,120 --> 00:35:31,799
Speaker 1: know what I mean. So there's a barrier of entry

797
00:35:32,320 --> 00:35:35,520
Speaker 1: that kind of makes it harder for somebody to actually

798
00:35:35,600 --> 00:35:37,960
Speaker 1: watch it. So how do you think that's going to

799
00:35:38,000 --> 00:35:39,280
Speaker 1: play out as far as podcasts.

800
00:35:39,480 --> 00:35:39,840
Speaker 2: I don't know.

801
00:35:40,520 --> 00:35:43,920
Speaker 4: And you know the reality of the situation is, I

802
00:35:44,000 --> 00:35:46,200
Speaker 4: think back, I think back to everything, right, think back

803
00:35:46,239 --> 00:35:49,680
Speaker 4: to when cable, I mean when TV only had three channels,

804
00:35:49,680 --> 00:35:53,359
Speaker 4: three four channels, and then cable came around, and now

805
00:35:54,239 --> 00:35:56,759
Speaker 4: everybody had a cable box in their house, right and then,

806
00:35:57,280 --> 00:35:59,399
Speaker 4: you know, I think about the Internet when we used

807
00:35:59,440 --> 00:36:02,560
Speaker 4: to going to dial up and be on everybody dot com.

808
00:36:02,680 --> 00:36:04,279
Speaker 4: So I'm sure there was a point where people was like,

809
00:36:04,440 --> 00:36:06,040
Speaker 4: I ain't never going on the Internet, you know what

810
00:36:06,080 --> 00:36:07,520
Speaker 4: I'm saying. And then when you tried to go on

811
00:36:07,520 --> 00:36:08,960
Speaker 4: the internet, that shit would take mad long and the

812
00:36:09,040 --> 00:36:11,480
Speaker 4: noise would be beeping black. You're like this, I don't

813
00:36:11,520 --> 00:36:13,880
Speaker 4: have the patience for this. But eventually everybody went to

814
00:36:13,920 --> 00:36:17,040
Speaker 4: the Internet. I can go back to radio. You know,

815
00:36:17,760 --> 00:36:22,320
Speaker 4: eighteen nineteen years ago, there was people saying, what is

816
00:36:22,400 --> 00:36:24,120
Speaker 4: that Twitter? I'm never getting on that Twitter. I'm not

817
00:36:24,120 --> 00:36:25,319
Speaker 4: gonna spend my time on Twitter.

818
00:36:25,480 --> 00:36:29,040
Speaker 2: Right then, when we started recording our interviews for radio

819
00:36:29,480 --> 00:36:33,360
Speaker 2: and putting them online, there was so many personalities.

820
00:36:32,719 --> 00:36:35,239
Speaker 4: Like I'm not doing that. I'm not ever gonna do that.

821
00:36:35,520 --> 00:36:37,799
Speaker 4: Those people ended up getting left behind. I can think

822
00:36:37,800 --> 00:36:41,640
Speaker 4: about I can think about being with Viacom when YouTube

823
00:36:41,719 --> 00:36:44,520
Speaker 4: first came out, Viacom not wanting to didn't want to

824
00:36:44,520 --> 00:36:46,040
Speaker 4: put none of their content on YouTube.

825
00:36:46,480 --> 00:36:48,279
Speaker 2: Ah, nobody's gonna watch that. We need to keep them

826
00:36:48,320 --> 00:36:52,320
Speaker 2: coming back, you know, to the TV radio.

827
00:36:52,640 --> 00:36:54,840
Speaker 4: I remember when we was putting all breakfast club interviews

828
00:36:54,880 --> 00:36:56,960
Speaker 4: on Power one O five one FM dot com and

829
00:36:57,040 --> 00:36:59,359
Speaker 4: we were just putting the clips on YouTube. I'm like, yo,

830
00:36:59,440 --> 00:37:00,719
Speaker 4: we need to be on on YouTube. We need to

831
00:37:00,760 --> 00:37:02,239
Speaker 4: be on YouTube. No, we need to keep people coming

832
00:37:02,239 --> 00:37:05,040
Speaker 4: back to the dot com. No, the world has changed,

833
00:37:05,120 --> 00:37:07,840
Speaker 4: we need to be on YouTube. The week that we

834
00:37:07,960 --> 00:37:10,320
Speaker 4: had Hillary Clinton hot sauce in her bag on a

835
00:37:10,400 --> 00:37:13,719
Speaker 4: Monday and Birdman put some respect on my name on

836
00:37:13,840 --> 00:37:17,120
Speaker 4: a Friday, the numbers were so I remember somebody had

837
00:37:17,160 --> 00:37:19,920
Speaker 4: took that Birdman clip and put it online and they

838
00:37:20,000 --> 00:37:22,040
Speaker 4: had like seventy two million views. This is when we

839
00:37:22,120 --> 00:37:24,040
Speaker 4: was on Revolt at the time, so you could like

840
00:37:24,160 --> 00:37:25,320
Speaker 4: screen record and stuff like that.

841
00:37:25,520 --> 00:37:25,920
Speaker 2: They had like.

842
00:37:26,000 --> 00:37:29,680
Speaker 4: Seventy two million views in twenty four hours. They were like,

843
00:37:29,680 --> 00:37:31,600
Speaker 4: all right, we're gonna be going on you know, YouTube

844
00:37:31,640 --> 00:37:34,239
Speaker 4: from now on. So my point is there's always gonna

845
00:37:34,280 --> 00:37:37,200
Speaker 4: be changed, right, and there's always gonna be people who.

846
00:37:37,239 --> 00:37:38,680
Speaker 2: Be like, I don't think I'm gonna go out.

847
00:37:38,719 --> 00:37:39,919
Speaker 1: Ya wasn't on YouTube at that time.

848
00:37:40,280 --> 00:37:41,120
Speaker 2: No, just with clips.

849
00:37:41,640 --> 00:37:43,759
Speaker 1: Oh to the Birdman one was the reason why y'all

850
00:37:43,760 --> 00:37:46,040
Speaker 1: started going on YouTube, Birdman and Hillary, So that Birdman

851
00:37:46,120 --> 00:37:48,400
Speaker 1: one that oh y'all didn't put y'all put it on

852
00:37:48,440 --> 00:37:49,920
Speaker 1: YouTube after because it's on your YouTube.

853
00:37:50,000 --> 00:37:50,839
Speaker 2: It's on YouTube now.

854
00:37:51,000 --> 00:37:53,239
Speaker 4: But the first first to put it on YouTube was

855
00:37:53,280 --> 00:37:55,680
Speaker 4: this somebody a clipper who yeah, was watching it live

856
00:37:55,840 --> 00:37:56,560
Speaker 4: on revote.

857
00:37:56,840 --> 00:37:57,640
Speaker 2: And so that's what I'm saying.

858
00:37:57,640 --> 00:38:00,320
Speaker 4: I think that, you know, Netflix is literally just another

859
00:38:00,440 --> 00:38:04,800
Speaker 4: platform for people to watch content, like we watch content

860
00:38:04,880 --> 00:38:07,320
Speaker 4: on so many different things now and and listen. It

861
00:38:07,400 --> 00:38:09,880
Speaker 4: would scare me if it was probably any other screaming

862
00:38:09,960 --> 00:38:13,359
Speaker 4: service other than Netflix. I'm willing to take a chance

863
00:38:13,400 --> 00:38:15,920
Speaker 4: with Netflix. Like Netflix is in everybody's home. Netflix is

864
00:38:16,000 --> 00:38:19,000
Speaker 4: on remote controls, Netflix is in hotels, Netflix is all

865
00:38:19,040 --> 00:38:19,600
Speaker 4: around the world.

866
00:38:19,680 --> 00:38:21,759
Speaker 2: If it was any other screaming platform, I'll be like,

867
00:38:22,360 --> 00:38:22,840
Speaker 2: I don't know.

868
00:38:23,280 --> 00:38:25,320
Speaker 3: Any other streaming platform is not the number one platform.

869
00:38:25,400 --> 00:38:27,520
Speaker 4: That's what I'm saying Netflix, I'm willing to take the chance.

870
00:38:27,600 --> 00:38:30,719
Speaker 4: And also it's not like we're not on social media

871
00:38:30,840 --> 00:38:31,720
Speaker 4: or YouTube anymore.

872
00:38:32,080 --> 00:38:32,960
Speaker 2: Are you still on YouTube?

873
00:38:33,200 --> 00:38:37,080
Speaker 4: Yeah, but it's just different, like, uh, we're putting clips

874
00:38:37,160 --> 00:38:39,239
Speaker 4: of things on YouTube clips, So the.

875
00:38:39,400 --> 00:38:41,640
Speaker 5: Entire episodes is it daily that it's gonna be it's

876
00:38:41,640 --> 00:38:44,279
Speaker 5: on Netflix every day every I think that's why I

877
00:38:44,320 --> 00:38:46,400
Speaker 5: think The Breakfast Clubs has a chance. Like I was

878
00:38:46,719 --> 00:38:49,080
Speaker 5: and even I watched you on Instagram remind us that yo,

879
00:38:49,239 --> 00:38:50,880
Speaker 5: so on this date is on this date? We know

880
00:38:51,000 --> 00:38:52,960
Speaker 5: that the Breakfast Club is coming on every day? Right,

881
00:38:53,040 --> 00:38:54,719
Speaker 5: some of these shows, I have no idea when they

882
00:38:54,840 --> 00:38:58,480
Speaker 5: come out. So it's like if I won't say the name,

883
00:38:58,520 --> 00:39:00,000
Speaker 5: but like a show comes out, it's like, y'all see

884
00:39:00,040 --> 00:39:00,760
Speaker 5: clip on Instagram.

885
00:39:00,800 --> 00:39:02,520
Speaker 3: I don't know when the episode came out. I just

886
00:39:02,600 --> 00:39:04,840
Speaker 3: know I saw the clip, like this is gonna use you.

887
00:39:04,960 --> 00:39:07,080
Speaker 2: Joe and Jada Rory Like who is, like A, I don't.

888
00:39:08,000 --> 00:39:09,440
Speaker 1: There's a bunch of them, so I mean, yeah, the

889
00:39:09,520 --> 00:39:12,360
Speaker 1: Joe and Jada Showler say Joe and Jada versus the

890
00:39:12,400 --> 00:39:14,759
Speaker 1: Breakfast Club. The Breakfast Club is a daily show that

891
00:39:14,880 --> 00:39:17,040
Speaker 1: comes out that's part of people's routines. If you drive

892
00:39:17,120 --> 00:39:19,120
Speaker 1: and you know you're listening to the show. Joe and

893
00:39:19,239 --> 00:39:22,040
Speaker 1: Jada is a weekly podcast that's extremely successful, but it

894
00:39:22,120 --> 00:39:24,600
Speaker 1: comes out once a week. Those are different the different

895
00:39:24,880 --> 00:39:27,759
Speaker 1: models here. Yes, the weekly podcast that comes out once

896
00:39:27,800 --> 00:39:30,919
Speaker 1: a week versus the daily show that comes out every

897
00:39:30,960 --> 00:39:33,560
Speaker 1: single day. So you're saying that the daily show that

898
00:39:33,640 --> 00:39:36,279
Speaker 1: comes out every single day has a greater advantage over

899
00:39:36,360 --> 00:39:38,200
Speaker 1: the weekly show that comes out once a week, right,

900
00:39:38,239 --> 00:39:40,640
Speaker 1: because but they also put their past episodes.

901
00:39:40,760 --> 00:39:41,359
Speaker 2: I saw that too.

902
00:39:41,880 --> 00:39:44,200
Speaker 1: Joe and Jada put all of the episodes is now on.

903
00:39:45,760 --> 00:39:45,920
Speaker 2: Them.

904
00:39:46,000 --> 00:39:47,640
Speaker 4: That was a choice though, because like I think that's

905
00:39:47,640 --> 00:39:50,920
Speaker 4: another thing. Two people think that like they're taking catalog.

906
00:39:51,000 --> 00:39:53,760
Speaker 2: They know they're not all all. Netflix wanted a new episodes.

907
00:39:53,800 --> 00:39:56,279
Speaker 4: So if you choose to put you know, your back

908
00:39:56,320 --> 00:39:58,759
Speaker 4: catalog on there, that's not schold to do that. But

909
00:39:58,800 --> 00:40:00,960
Speaker 4: they didn't take it off YouTube. That on Netflix, those

910
00:40:01,040 --> 00:40:01,759
Speaker 4: on both, it's on both.

911
00:40:01,800 --> 00:40:04,239
Speaker 5: Those are deal points that people should know, right, like, hey,

912
00:40:04,440 --> 00:40:07,280
Speaker 5: what is the contractual agreement?

913
00:40:07,400 --> 00:40:09,279
Speaker 3: Is it one episode every week?

914
00:40:09,400 --> 00:40:10,160
Speaker 2: Do we have to do too?

915
00:40:10,320 --> 00:40:13,120
Speaker 3: Do we have to put two hours of media up?

916
00:40:13,200 --> 00:40:13,279
Speaker 2: Right?

917
00:40:13,280 --> 00:40:14,960
Speaker 5: Because it could just be one episode? Like those are

918
00:40:15,000 --> 00:40:17,080
Speaker 5: the deal points that most people don't read the Five

919
00:40:17,160 --> 00:40:17,520
Speaker 5: Linds to know.

920
00:40:17,960 --> 00:40:19,800
Speaker 4: I mean, from what I was told they wanted and

921
00:40:19,920 --> 00:40:21,960
Speaker 4: from what I saw for us, I can't speak I said,

922
00:40:21,960 --> 00:40:24,800
Speaker 4: I can't speak for nobody else. They wanted to reflect

923
00:40:25,000 --> 00:40:28,840
Speaker 4: your podcast distribution. So if you put out a daily

924
00:40:28,960 --> 00:40:33,359
Speaker 4: podcast and you put it out as an audio and video.

925
00:40:33,560 --> 00:40:36,000
Speaker 4: They want you to put it out on Netflix as

926
00:40:36,000 --> 00:40:38,719
Speaker 4: a daily podcast. If you do, you know, once a

927
00:40:38,800 --> 00:40:42,120
Speaker 4: week every Thursday. They want that podcast once.

928
00:40:41,960 --> 00:40:44,319
Speaker 5: A week, you know, and Thursday and shot too, because

929
00:40:44,320 --> 00:40:46,440
Speaker 5: it's certain cameras that Netflix won't allow to be on

930
00:40:46,600 --> 00:40:48,239
Speaker 5: their platform, so it has to be shot in a

931
00:40:48,320 --> 00:40:48,719
Speaker 5: certain way.

932
00:40:48,920 --> 00:40:50,680
Speaker 1: I mean, well, I don't know about that now, because

933
00:40:50,719 --> 00:40:52,840
Speaker 1: I said I saw some night I saw some lifetime

934
00:40:52,920 --> 00:40:55,560
Speaker 1: movies on Netflix. So I feel like they opened up

935
00:40:55,560 --> 00:40:56,560
Speaker 1: floodgates as far as quite.

936
00:40:56,560 --> 00:40:58,919
Speaker 2: No, I know what you talk about the conversations. Yeah,

937
00:40:59,280 --> 00:41:00,760
Speaker 2: but if it's.

938
00:41:00,680 --> 00:41:04,640
Speaker 1: Cheaper, that's another aspect from a business standpoint. Its Netflix

939
00:41:05,040 --> 00:41:10,400
Speaker 1: has very thin revenue. They have very very thin margins

940
00:41:10,680 --> 00:41:13,600
Speaker 1: on their revenue because they spend so much money on content.

941
00:41:13,680 --> 00:41:15,759
Speaker 1: They spend more money on content than anybody else. Now

942
00:41:16,000 --> 00:41:16,960
Speaker 1: that's not sustainable.

943
00:41:17,239 --> 00:41:19,960
Speaker 5: Well, that's why the ad business is so important to them, right,

944
00:41:20,040 --> 00:41:23,279
Speaker 5: But that's also why low costing content is important as well.

945
00:41:24,320 --> 00:41:27,520
Speaker 1: It's a low costing content compared to one hundred series.

946
00:41:27,719 --> 00:41:29,360
Speaker 5: It doesn't cost as much. Right, Like we had to

947
00:41:29,400 --> 00:41:31,440
Speaker 5: wait four years for Stranger Things to come back. All

948
00:41:31,440 --> 00:41:33,319
Speaker 5: I gotta wait is a day to watch President again.

949
00:41:33,400 --> 00:41:33,520
Speaker 2: Man.

950
00:41:33,520 --> 00:41:37,120
Speaker 4: When the last writer's crike happened, I hit my team

951
00:41:37,239 --> 00:41:41,840
Speaker 4: up and I said, yo, I remember when the writer's

952
00:41:41,880 --> 00:41:44,520
Speaker 4: cranked previously, before the last one happened, it was the

953
00:41:44,680 --> 00:41:48,560
Speaker 4: rise of reality reality television, And so I said, this

954
00:41:48,719 --> 00:41:53,040
Speaker 4: writer's crik should be the rise of podcasters.

955
00:41:54,040 --> 00:41:55,399
Speaker 2: And they were like, what do you mean?

956
00:41:55,480 --> 00:41:58,839
Speaker 4: I said, because we're already doing exactly like this right here,

957
00:41:58,920 --> 00:42:02,439
Speaker 4: like sitting here on set of Earning your Lisia, we're

958
00:42:02,480 --> 00:42:03,000
Speaker 4: recording it.

959
00:42:03,040 --> 00:42:05,439
Speaker 2: It's going to go out. They're already doing that type

960
00:42:05,440 --> 00:42:05,880
Speaker 2: of content.

961
00:42:05,960 --> 00:42:08,600
Speaker 4: Why not just do licensing deals with them while the

962
00:42:08,680 --> 00:42:11,400
Speaker 4: riders strike is going on and put that content on? Like,

963
00:42:11,520 --> 00:42:14,200
Speaker 4: I don't see why. I honestly don't see why it wouldn't,

964
00:42:14,560 --> 00:42:15,800
Speaker 4: you know, Garner eyeballs.

965
00:42:15,880 --> 00:42:17,600
Speaker 5: You think about what the number one show is during

966
00:42:17,680 --> 00:42:22,080
Speaker 5: the pandemic with suits, right, it was shot five years ago.

967
00:42:22,400 --> 00:42:24,719
Speaker 2: Yep. They just showed the bad catalog of what they had.

968
00:42:24,800 --> 00:42:26,960
Speaker 5: It was like, oh, this is already produced, you're right,

969
00:42:27,080 --> 00:42:30,279
Speaker 5: so like it's there right, so like all these I

970
00:42:30,320 --> 00:42:32,319
Speaker 5: don't even want to call it, like the video podcasts, right,

971
00:42:32,440 --> 00:42:35,160
Speaker 5: Like they have to treat what they're creating as a

972
00:42:35,200 --> 00:42:37,120
Speaker 5: catalog because it is going to be that like in

973
00:42:37,239 --> 00:42:39,520
Speaker 5: three four years, like somebody might say, hey, we went

974
00:42:39,719 --> 00:42:42,040
Speaker 5: all of the information and that's why we've made.

975
00:42:41,920 --> 00:42:42,640
Speaker 3: It a considered effort.

976
00:42:42,680 --> 00:42:44,440
Speaker 5: It was like a lot of the content needs to

977
00:42:44,480 --> 00:42:46,560
Speaker 5: be evergreen, like some of these topics need to live forever,

978
00:42:46,680 --> 00:42:49,520
Speaker 5: Like whatever's happening that's treasured in this moment three years

979
00:42:49,520 --> 00:42:50,960
Speaker 5: from now, like you're not gonna care.

980
00:42:51,000 --> 00:42:54,200
Speaker 3: But like if it's an evergreen topics informational that was forever.

981
00:42:54,400 --> 00:42:55,000
Speaker 2: Content is king.

982
00:42:55,040 --> 00:42:57,600
Speaker 4: I don't even think people realize the gold. Somebody like

983
00:42:57,640 --> 00:43:00,600
Speaker 4: Breakfast Club is sitting on our blad TV. The guy

984
00:43:00,680 --> 00:43:02,600
Speaker 4: he was just talking about he just sold, you know,

985
00:43:02,760 --> 00:43:05,759
Speaker 4: not all the money, just just for content, right, Like

986
00:43:05,880 --> 00:43:08,800
Speaker 4: you know, I'll be seeing all of these Like I

987
00:43:08,840 --> 00:43:11,040
Speaker 4: saw a MTV they deleted. I guess it was their

988
00:43:11,160 --> 00:43:13,560
Speaker 4: MTV news or like Hip Hop DX just deleted all

989
00:43:13,600 --> 00:43:16,279
Speaker 4: of their past interviews and I found this out. I

990
00:43:16,360 --> 00:43:17,880
Speaker 4: hit my man Trent because I was thinking about a

991
00:43:18,840 --> 00:43:22,840
Speaker 4: Nipsey interview because I guess when when Jay Cole dropped,

992
00:43:22,960 --> 00:43:24,360
Speaker 4: I didn't see it, but I guess the what the

993
00:43:24,719 --> 00:43:26,560
Speaker 4: mixtape was. You could pay what you want, Yeah, yeah,

994
00:43:28,120 --> 00:43:30,720
Speaker 4: l Russell models, but Lrussell got that model from Nipsey.

995
00:43:31,200 --> 00:43:33,880
Speaker 4: It was the proud to pay, and so I hit

996
00:43:33,960 --> 00:43:35,799
Speaker 4: my man, Trent Trent Clark. I'm like, yo, I said,

997
00:43:35,840 --> 00:43:37,719
Speaker 4: what that interview with Nipsey man? Because Nipsey was in

998
00:43:37,800 --> 00:43:41,279
Speaker 4: the interview saying how I told him I love him,

999
00:43:41,320 --> 00:43:43,080
Speaker 4: I wouldn't pay pay one hundred dollars for his album,

1000
00:43:43,080 --> 00:43:44,719
Speaker 4: a thousand dollars for his album or whatever I said.

1001
00:43:44,719 --> 00:43:44,880
Speaker 2: I want.

1002
00:43:44,880 --> 00:43:46,920
Speaker 4: I'm trying to find that clip, and he sent me

1003
00:43:47,040 --> 00:43:50,120
Speaker 4: to the story of how Hip Hop DX or whoever

1004
00:43:50,160 --> 00:43:52,280
Speaker 4: it is. I guess's hip Hop X uprocks and somebody

1005
00:43:52,360 --> 00:43:57,560
Speaker 4: deleted twenty years of content. I'm like, I have no idea,

1006
00:43:57,960 --> 00:44:02,000
Speaker 4: but my point is like, do you understand what you're deleting.

1007
00:44:02,320 --> 00:44:06,920
Speaker 4: You're literally deleting probably tens of millions of dollars hundreds

1008
00:44:06,920 --> 00:44:10,560
Speaker 4: of millions of dollars of just straight up content, especially

1009
00:44:10,640 --> 00:44:12,600
Speaker 4: something like an EMPTV. I remember when MTV News did that.

1010
00:44:12,680 --> 00:44:14,080
Speaker 4: I'm like, yo, they bugging. There was a time where

1011
00:44:14,080 --> 00:44:15,080
Speaker 4: they were the only source.

1012
00:44:17,520 --> 00:44:19,319
Speaker 1: So you think that there's a time when we're really

1013
00:44:19,360 --> 00:44:23,120
Speaker 1: going to see not just people checking old interviews, but syndication.

1014
00:44:23,560 --> 00:44:27,400
Speaker 1: Netflix really putting out like how Seinfeld made millions of

1015
00:44:27,440 --> 00:44:31,160
Speaker 1: dollars in syndication. Like you think like podcasts can fall

1016
00:44:31,200 --> 00:44:32,640
Speaker 1: into syndication.

1017
00:44:32,440 --> 00:44:34,680
Speaker 2: Yes, if you got there, if you got the right catalog.

1018
00:44:34,800 --> 00:44:38,560
Speaker 4: I mean, I mean everything is so it's so scattered, right,

1019
00:44:38,600 --> 00:44:40,160
Speaker 4: Like everything is all over the place as far as

1020
00:44:40,400 --> 00:44:42,919
Speaker 4: people's contents, So it would be really hard to it'd

1021
00:44:42,960 --> 00:44:45,399
Speaker 4: be really hard to try to bring get Breakfast Club

1022
00:44:45,520 --> 00:44:48,239
Speaker 4: all the past fifteen years. They say, we want all

1023
00:44:48,320 --> 00:44:50,680
Speaker 4: this bad catalog and you can only find it here.

1024
00:44:50,800 --> 00:44:52,279
Speaker 4: But I feel like, yeah, that's gonna be a thing

1025
00:44:52,320 --> 00:44:55,360
Speaker 4: because Netflix isn't just acquiring podcasts that exists.

1026
00:44:55,360 --> 00:44:56,920
Speaker 2: They're launching original podcasts.

1027
00:44:57,040 --> 00:45:00,600
Speaker 4: Yeah, and they got the Michael Irvin, Pete Davison Like,

1028
00:45:00,719 --> 00:45:04,080
Speaker 4: they're launching my original podcasts. So that's going to be

1029
00:45:04,440 --> 00:45:07,399
Speaker 4: their own catalog, and their model is actually smart. Let's

1030
00:45:07,440 --> 00:45:10,200
Speaker 4: go get these established people that folks are going to

1031
00:45:10,280 --> 00:45:12,000
Speaker 4: come here for, and then also let's present them with

1032
00:45:12,520 --> 00:45:13,480
Speaker 4: some new shit as well.

1033
00:45:13,719 --> 00:45:13,879
Speaker 2: Well.

1034
00:45:13,920 --> 00:45:17,960
Speaker 1: That's the thing. Yeah, the established thing. You meant established

1035
00:45:17,960 --> 00:45:20,560
Speaker 1: as far as the show, but even established. The podcast

1036
00:45:20,680 --> 00:45:24,759
Speaker 1: industry is kind of we talked about this before. It's

1037
00:45:24,840 --> 00:45:26,960
Speaker 1: hard to break through as a podcast that if you're

1038
00:45:27,000 --> 00:45:29,480
Speaker 1: not a celebrity right now, that's.

1039
00:45:29,400 --> 00:45:34,320
Speaker 2: Tough to say. Man, I feel like celebrity podcasting ruined

1040
00:45:34,400 --> 00:45:34,759
Speaker 2: the game.

1041
00:45:34,960 --> 00:45:39,640
Speaker 4: That was one thing Ian said here that I agreed with,

1042
00:45:39,800 --> 00:45:44,800
Speaker 4: because people's names did cause a lot of these podcasters

1043
00:45:45,719 --> 00:45:48,640
Speaker 4: to dump a lot of money fast, right. And that's

1044
00:45:48,680 --> 00:45:51,760
Speaker 4: actually the wildest thing about podcasting. Five years ago, everybody

1045
00:45:51,880 --> 00:45:53,719
Speaker 4: was just guessing. You know what I'm saying. You were

1046
00:45:53,760 --> 00:45:55,640
Speaker 4: just guessing, like you was like, all right, let's give

1047
00:45:55,680 --> 00:45:57,319
Speaker 4: this person this and give this person that, let's try

1048
00:45:57,320 --> 00:45:59,040
Speaker 4: to negotiate this for that because you didn't really know,

1049
00:45:59,680 --> 00:46:02,680
Speaker 4: you know, what certain podcasts should be making.

1050
00:46:02,800 --> 00:46:04,919
Speaker 2: Now you got five years later, you got all this data.

1051
00:46:05,320 --> 00:46:07,719
Speaker 4: You know how much if it's a podcast is doing

1052
00:46:07,800 --> 00:46:09,640
Speaker 4: let's say one hundred thousand downloads and month, you know

1053
00:46:09,760 --> 00:46:11,399
Speaker 4: what that person should be paid.

1054
00:46:11,400 --> 00:46:13,239
Speaker 2: You know what kind of ad revenue you're gonna get

1055
00:46:13,280 --> 00:46:13,560
Speaker 2: back for that.

1056
00:46:13,640 --> 00:46:16,719
Speaker 4: If a person's doing you know, three four million annually,

1057
00:46:16,960 --> 00:46:18,919
Speaker 4: you know what a person should be getting paid because

1058
00:46:18,920 --> 00:46:20,759
Speaker 4: you know what kind of ad revenue you should get

1059
00:46:20,760 --> 00:46:22,560
Speaker 4: you should get back for that. When you're doing these

1060
00:46:22,600 --> 00:46:24,640
Speaker 4: deals with these celebrities, you're really just dumping a lot

1061
00:46:24,680 --> 00:46:26,560
Speaker 4: of money into a name. That don't mean it's gonna

1062
00:46:26,560 --> 00:46:28,839
Speaker 4: translate into actual audio down works.

1063
00:46:29,000 --> 00:46:31,840
Speaker 2: And I still have yet to see.

1064
00:46:33,680 --> 00:46:37,880
Speaker 4: The super celebrity who launches the podcast. And they're having

1065
00:46:38,440 --> 00:46:43,799
Speaker 4: as much success as Earn Your Leisure or Decisions Decisions

1066
00:46:44,040 --> 00:46:45,640
Speaker 4: or like right now, look look them up. Look at

1067
00:46:45,640 --> 00:46:50,839
Speaker 4: Deontay Kyle like he's driving trucks. He's cutting through way

1068
00:46:50,920 --> 00:46:52,560
Speaker 4: more than a lot of these celebrities are.

1069
00:46:52,600 --> 00:46:55,280
Speaker 1: That's a fact. I mean, Joe and Jaya, they obviously

1070
00:46:55,320 --> 00:46:59,200
Speaker 1: a successful. Their celebrities, Cam Ron and Mace, they's successful.

1071
00:46:59,400 --> 00:46:59,920
Speaker 2: What do you cause it?

1072
00:47:00,080 --> 00:47:01,960
Speaker 4: Seth And I'm not sure Cam and Mason's can I can?

1073
00:47:02,040 --> 00:47:04,280
Speaker 4: I can tell you right now, Cam and Mason's successful

1074
00:47:04,320 --> 00:47:05,239
Speaker 4: audio and video.

1075
00:47:06,360 --> 00:47:08,359
Speaker 1: All you're saying the audio numbers is looking a little shake.

1076
00:47:08,400 --> 00:47:10,000
Speaker 4: Cam and Mace audio is crazy. I mean know their

1077
00:47:10,080 --> 00:47:12,919
Speaker 4: audio numbers are crazy. I'm saying audio and video, Cam

1078
00:47:13,000 --> 00:47:15,360
Speaker 4: and Mace are super successful. But then you might have

1079
00:47:15,800 --> 00:47:18,719
Speaker 4: like Joe and Jada might have moderate success. Not saying

1080
00:47:18,719 --> 00:47:20,479
Speaker 4: that they're not grown. But they only been around six months.

1081
00:47:20,600 --> 00:47:22,759
Speaker 2: Oh so the audio numbers for them are not it's

1082
00:47:23,160 --> 00:47:27,480
Speaker 2: they've only been around six months. They've only been around

1083
00:47:27,560 --> 00:47:30,320
Speaker 2: six months. But but but I know you're saying that

1084
00:47:30,360 --> 00:47:32,560
Speaker 2: they're super successful because you see them every right, Okay,

1085
00:47:32,680 --> 00:47:37,040
Speaker 2: that's fair. Virality doesn't always equate to That's all I'm saying.

1086
00:47:37,560 --> 00:47:38,920
Speaker 2: That's the conversation. The rap up.

1087
00:47:39,000 --> 00:47:42,360
Speaker 5: Let's rap about it, right like we see it. And

1088
00:47:42,520 --> 00:47:44,000
Speaker 5: I've looked at the charge there in the top ten,

1089
00:47:44,120 --> 00:47:44,759
Speaker 5: so let's rap.

1090
00:47:44,880 --> 00:47:47,480
Speaker 2: Let's rap about it. Audio start or what and the

1091
00:47:47,560 --> 00:47:50,200
Speaker 2: music art? Oh okay on Apple, but yo, go look

1092
00:47:50,239 --> 00:47:51,400
Speaker 2: at like like like.

1093
00:47:51,480 --> 00:47:56,520
Speaker 4: Bloomberg just published the top fifty podcasts podcast go look

1094
00:47:56,520 --> 00:47:59,239
Speaker 4: at those, like those are the numbers like that And

1095
00:47:59,320 --> 00:48:02,839
Speaker 4: that's not that's black everybody.

1096
00:48:02,400 --> 00:48:05,640
Speaker 2: Across the board, you know, crime, that's what we that's

1097
00:48:05,880 --> 00:48:10,320
Speaker 2: he just said, do we do that? That do that?

1098
00:48:10,360 --> 00:48:12,200
Speaker 4: A black and the company men and Kevin harg got

1099
00:48:12,320 --> 00:48:15,280
Speaker 4: SBH like Finding Tamika, you know Suoit to Eric Alexander

1100
00:48:15,320 --> 00:48:17,240
Speaker 4: and Color Farm. That was the first one we launched

1101
00:48:17,520 --> 00:48:20,480
Speaker 4: under SBH man. You know, it told the story about

1102
00:48:20,480 --> 00:48:23,320
Speaker 4: a young woman named Tamika Houston who went missing in

1103
00:48:23,440 --> 00:48:25,600
Speaker 4: South Carolina in the early two thousands. And I mean

1104
00:48:25,640 --> 00:48:29,160
Speaker 4: it's such a dope story because you know, it blends

1105
00:48:29,239 --> 00:48:32,680
Speaker 4: the supernatural, if you know, just the plight of you know,

1106
00:48:32,960 --> 00:48:35,040
Speaker 4: black women who go missing in this country and how

1107
00:48:35,080 --> 00:48:37,160
Speaker 4: they don't get the media attention that white women get.

1108
00:48:37,239 --> 00:48:39,040
Speaker 2: And it was just it was just a great story

1109
00:48:39,120 --> 00:48:39,680
Speaker 2: that was told.

1110
00:48:39,920 --> 00:48:42,560
Speaker 4: Not only did the dude super successful, man, we won

1111
00:48:42,680 --> 00:48:45,520
Speaker 4: so many we won like every audio award fire for that,

1112
00:48:45,880 --> 00:48:48,239
Speaker 4: for that truth and it's audible. Yeah, and see that's

1113
00:48:48,320 --> 00:48:54,600
Speaker 4: the true crime sports business. Those are like the top

1114
00:48:54,719 --> 00:48:57,400
Speaker 4: genres for podcasting. I think sometimes we get caught up

1115
00:48:57,400 --> 00:49:00,400
Speaker 4: in our own hip hop bubbles and we think, because

1116
00:49:00,440 --> 00:49:03,239
Speaker 4: our algorithm tells us that all of these shows, we

1117
00:49:03,360 --> 00:49:04,360
Speaker 4: see these shows all the.

1118
00:49:04,400 --> 00:49:08,160
Speaker 2: Time, those aren't the ones doing them. The list on

1119
00:49:08,280 --> 00:49:10,440
Speaker 2: that top fifty, how many black shows was on that

1120
00:49:10,520 --> 00:49:14,359
Speaker 2: top fifty list. Joe was on there, Joe Biden yep.

1121
00:49:15,040 --> 00:49:18,000
Speaker 2: Breakfast Club Breakfast Club number fifteen were the highest, and.

1122
00:49:19,000 --> 00:49:20,640
Speaker 3: One of Shannon's joints was on Club.

1123
00:49:21,040 --> 00:49:21,400
Speaker 2: Was on there.

1124
00:49:21,600 --> 00:49:23,960
Speaker 4: A million dollars worth of game was on there. Brink

1125
00:49:24,040 --> 00:49:27,879
Speaker 4: Champions is usually on there. There's something going on, well man, Yeah,

1126
00:49:28,000 --> 00:49:29,279
Speaker 4: but they drink.

1127
00:49:30,400 --> 00:49:31,200
Speaker 2: They usually on there.

1128
00:49:31,440 --> 00:49:34,280
Speaker 4: And about this about to call it a black podcast,

1129
00:49:34,680 --> 00:49:41,000
Speaker 4: No Jumper was on it, but they're black. They black, Yeah,

1130
00:49:41,040 --> 00:49:42,160
Speaker 4: with a lot of black content.

1131
00:49:43,400 --> 00:49:43,719
Speaker 2: We won.

1132
00:49:43,840 --> 00:49:44,880
Speaker 3: He's like boxing mass right.

1133
00:49:45,680 --> 00:49:46,279
Speaker 2: I did see that.

1134
00:49:46,560 --> 00:49:48,720
Speaker 4: Actually, know I think that I thought that was dope.

1135
00:49:49,200 --> 00:49:52,080
Speaker 4: I think that all of those white guys who make

1136
00:49:52,320 --> 00:49:56,279
Speaker 4: content off black culture need I mean make money off

1137
00:49:56,320 --> 00:49:58,240
Speaker 4: black culture and create content off black culture.

1138
00:49:58,280 --> 00:50:00,640
Speaker 2: They need to fight a black man fictly ye right, well,

1139
00:50:00,680 --> 00:50:01,759
Speaker 2: now I can tell me say he wants you to

1140
00:50:02,320 --> 00:50:03,640
Speaker 2: a little baby. I don't want to say you show

1141
00:50:03,680 --> 00:50:05,200
Speaker 2: the question he asked him in the ring a little

1142
00:50:05,239 --> 00:50:09,080
Speaker 2: baby about his wife. I would, I would, that would

1143
00:50:09,080 --> 00:50:09,399
Speaker 2: be cool.

1144
00:50:09,440 --> 00:50:11,839
Speaker 4: That's kind of like a tax, have like a cultural tax.

1145
00:50:11,960 --> 00:50:13,319
Speaker 4: You got to fight a black man in the ring

1146
00:50:14,120 --> 00:50:17,360
Speaker 4: twice a year. Cultural I think that'd be dope. I

1147
00:50:17,480 --> 00:50:18,239
Speaker 4: think that'd be dope.

1148
00:50:18,320 --> 00:50:19,800
Speaker 2: But at that knockout.

1149
00:50:20,520 --> 00:50:22,920
Speaker 4: My point is with those top fifty podcasts as you

1150
00:50:23,040 --> 00:50:26,080
Speaker 4: saw in America, a lot of the ones that we

1151
00:50:26,200 --> 00:50:30,239
Speaker 4: see with the virality weren't on there because people like

1152
00:50:30,480 --> 00:50:32,800
Speaker 4: to actually listen and when you become a habit, and

1153
00:50:32,840 --> 00:50:35,160
Speaker 4: I'm not saying that these guys can't become a habit right. Like,

1154
00:50:36,040 --> 00:50:37,960
Speaker 4: like I said, John J, only have been around six months,

1155
00:50:38,360 --> 00:50:39,759
Speaker 4: you know what I mean? It is what it is,

1156
00:50:39,840 --> 00:50:42,400
Speaker 4: been around a lot longer. But they are booming, Like

1157
00:50:42,520 --> 00:50:44,960
Speaker 4: I like, I fully expect to see camp In Macee

1158
00:50:45,360 --> 00:50:47,640
Speaker 4: on those lists in a minute.

1159
00:50:47,719 --> 00:50:50,480
Speaker 2: But that is to me, those are those are the

1160
00:50:50,560 --> 00:50:51,360
Speaker 2: things that matters.

1161
00:50:51,440 --> 00:50:55,040
Speaker 4: Like I hear people have these conversations and you know, oh, way,

1162
00:50:55,080 --> 00:50:56,440
Speaker 4: the biggest blah blah blah.

1163
00:50:56,320 --> 00:50:58,359
Speaker 2: Is that you can open the numbers are right there

1164
00:50:58,400 --> 00:51:00,640
Speaker 2: if you want to look at him in see from

1165
00:51:00,719 --> 00:51:02,560
Speaker 2: that standpoint, that's it. What books.

1166
00:51:02,640 --> 00:51:04,919
Speaker 1: Let's talk about the books, because you're right, this book

1167
00:51:04,960 --> 00:51:08,560
Speaker 1: industry is something that's crazy because I gotta call all

1168
00:51:08,600 --> 00:51:11,040
Speaker 1: the day for somebody hip hop icon and it was

1169
00:51:11,080 --> 00:51:13,320
Speaker 1: asking about a book, and I'm just kind of explained

1170
00:51:13,320 --> 00:51:17,440
Speaker 1: to him, like it's not like music, like it the independent, right,

1171
00:51:17,480 --> 00:51:20,360
Speaker 1: because we do the independent but then have the major

1172
00:51:20,920 --> 00:51:22,799
Speaker 1: as like the distribution. I'm like, that's not I don't

1173
00:51:22,800 --> 00:51:25,360
Speaker 1: think that's really how it works. Like we're publishing and

1174
00:51:25,920 --> 00:51:29,040
Speaker 1: they want to self published. Yeah, they wanted to self publish,

1175
00:51:29,080 --> 00:51:30,760
Speaker 1: but they wanted to have the backing of a major.

1176
00:51:31,719 --> 00:51:33,359
Speaker 1: I'm like, I don't think you can have your cake

1177
00:51:33,360 --> 00:51:34,680
Speaker 1: and eat it too in that in that regard, but

1178
00:51:34,760 --> 00:51:36,960
Speaker 1: then we had to realize that you can't be on

1179
00:51:37,040 --> 00:51:39,240
Speaker 1: the New York Times list if you if you're self published,

1180
00:51:41,719 --> 00:51:44,160
Speaker 1: you can't. There's a variety of different things that it's like,

1181
00:51:44,320 --> 00:51:47,400
Speaker 1: it's a real you want to tell them why though, stranglehold,

1182
00:51:47,480 --> 00:51:48,080
Speaker 1: Like that's that's.

1183
00:51:48,000 --> 00:51:48,920
Speaker 3: The education itself.

1184
00:51:49,000 --> 00:51:51,080
Speaker 5: It was like when you realize, I'm like, well, how

1185
00:51:51,080 --> 00:51:52,960
Speaker 5: do they make up the New York Times Best Sellers list?

1186
00:51:53,040 --> 00:51:53,880
Speaker 2: Nobody knows what.

1187
00:51:53,960 --> 00:51:56,000
Speaker 3: They told some of the formula some of the formula.

1188
00:51:56,080 --> 00:51:58,840
Speaker 5: So it's like, you have to have a diversification of

1189
00:51:58,960 --> 00:52:01,719
Speaker 5: outlets that are having your book on sales, right, so

1190
00:52:02,280 --> 00:52:05,480
Speaker 5: like it could be Walmart, it could be Amazon, it

1191
00:52:05,560 --> 00:52:08,440
Speaker 5: could be Barnes and Nobles, mom and popob and pop shops.

1192
00:52:08,560 --> 00:52:12,319
Speaker 5: Like when you combine all those things together, then it'll

1193
00:52:12,400 --> 00:52:13,359
Speaker 5: account for the New York Times.

1194
00:52:13,400 --> 00:52:14,360
Speaker 3: Myself's the tough thing and the.

1195
00:52:14,360 --> 00:52:16,120
Speaker 5: First week, the first week, right, That's why the pre

1196
00:52:16,239 --> 00:52:18,359
Speaker 5: orders are important, exactly because itcounts for the first I'm

1197
00:52:18,400 --> 00:52:19,080
Speaker 5: doing it independently.

1198
00:52:19,160 --> 00:52:22,239
Speaker 3: How do I get into you know, one of the

1199
00:52:22,400 --> 00:52:25,480
Speaker 3: major four? How do I How do I get there?

1200
00:52:25,520 --> 00:52:27,400
Speaker 5: It's almost impossible to get there, So it's tough to

1201
00:52:27,719 --> 00:52:28,560
Speaker 5: even make it to the list.

1202
00:52:28,640 --> 00:52:31,400
Speaker 4: I've seen that though I've seen people have the diversification

1203
00:52:33,000 --> 00:52:35,800
Speaker 4: sell fifteen twenty thousand in the first week. Then you

1204
00:52:35,880 --> 00:52:38,399
Speaker 4: go look at the Times charts and they've sold more

1205
00:52:38,480 --> 00:52:41,359
Speaker 4: than ten of the books that's on there and still

1206
00:52:41,400 --> 00:52:43,360
Speaker 4: didn't make it. Still New York Times is just a

1207
00:52:43,440 --> 00:52:47,800
Speaker 4: political list. I want a list that is just weighted sales.

1208
00:52:48,280 --> 00:52:51,080
Speaker 4: That's it, nothing more than nothing less where the lists

1209
00:52:51,360 --> 00:52:53,200
Speaker 4: and I don't even think us I think US say

1210
00:52:53,239 --> 00:52:55,919
Speaker 4: that day might just be straight sales. I'm not sure

1211
00:52:56,320 --> 00:52:58,040
Speaker 4: I think it is. But that's what you want. You

1212
00:52:58,160 --> 00:53:00,719
Speaker 4: just want a list that just gives you scraped sales.

1213
00:53:00,760 --> 00:53:04,919
Speaker 4: New York Times got way too many politics with their list.

1214
00:53:05,040 --> 00:53:06,359
Speaker 4: I don't know how you make it well.

1215
00:53:06,360 --> 00:53:06,480
Speaker 2: You know.

1216
00:53:06,560 --> 00:53:09,560
Speaker 1: It's also like that the Apple podcast charts. There's nobody

1217
00:53:09,600 --> 00:53:11,560
Speaker 1: really knows the fumbler for Apple podcast charts.

1218
00:53:11,400 --> 00:53:14,160
Speaker 4: Either, you know, because they they, like I said earlier,

1219
00:53:14,200 --> 00:53:17,000
Speaker 4: they favor new podcast right.

1220
00:53:17,160 --> 00:53:21,480
Speaker 1: Like subscript The comments a bunch of different.

1221
00:53:22,120 --> 00:53:25,000
Speaker 2: Yeah, that's why. That's why all these things. That's why

1222
00:53:25,040 --> 00:53:29,160
Speaker 2: I like raw data. Show me the numbers. Don't tell

1223
00:53:29,239 --> 00:53:31,359
Speaker 2: me what you feel somebody is doing.

1224
00:53:31,880 --> 00:53:34,480
Speaker 4: Don't show me that you know you number one on

1225
00:53:34,600 --> 00:53:37,480
Speaker 4: a on on on a list out of ten podcasts,

1226
00:53:37,480 --> 00:53:39,959
Speaker 4: because it'd be like, well, you might just be number

1227
00:53:40,000 --> 00:53:42,840
Speaker 4: one on that network. Just show me the raw numbers.

1228
00:53:42,880 --> 00:53:44,879
Speaker 4: I want to see the raw data. When you see

1229
00:53:44,880 --> 00:53:47,200
Speaker 4: the raw data, you can actually see what's what's going with.

1230
00:53:47,320 --> 00:53:50,960
Speaker 3: You've made the list with both books three three books.

1231
00:53:51,239 --> 00:53:55,080
Speaker 2: And no, actually did I Black Privilege?

1232
00:53:55,120 --> 00:53:58,880
Speaker 4: Definitely? The other two were national bestsellers, So I'm not

1233
00:53:58,920 --> 00:54:00,799
Speaker 4: sure you I thought I thought too, but maybe it's

1234
00:54:00,800 --> 00:54:01,600
Speaker 4: through I don't remember.

1235
00:54:01,800 --> 00:54:04,560
Speaker 5: But I want to talk about the publishing part, where

1236
00:54:04,560 --> 00:54:07,680
Speaker 5: you're actually giving voices or the people who have voices

1237
00:54:07,719 --> 00:54:09,960
Speaker 5: opportunity create booksho out to our sister Timi Ca Mallory.

1238
00:54:10,600 --> 00:54:12,800
Speaker 5: Her book is actually on my post to changes is

1239
00:54:12,880 --> 00:54:15,080
Speaker 5: on the way. But I want to talk about our

1240
00:54:15,080 --> 00:54:18,160
Speaker 5: senior hall Man. Senior Hall, I heard you talk about

1241
00:54:18,160 --> 00:54:20,279
Speaker 5: it and how proud to be a part of it

1242
00:54:20,360 --> 00:54:22,799
Speaker 5: that you were, and for our generation that means something,

1243
00:54:22,880 --> 00:54:24,920
Speaker 5: right like this is a guy that we watched, or

1244
00:54:25,000 --> 00:54:26,839
Speaker 5: we were if we were lucky we could stay up

1245
00:54:26,840 --> 00:54:27,160
Speaker 5: to watch.

1246
00:54:27,239 --> 00:54:29,600
Speaker 3: But like, talk about that process and reaching out and

1247
00:54:29,800 --> 00:54:30,440
Speaker 3: what that's been like.

1248
00:54:30,640 --> 00:54:32,160
Speaker 4: No, I reached out to him, man, because you know,

1249
00:54:32,200 --> 00:54:35,759
Speaker 4: I got four people in this entertainment business who have

1250
00:54:35,960 --> 00:54:38,959
Speaker 4: just always inspired me. And you know Clarence Avon, of course,

1251
00:54:39,040 --> 00:54:42,360
Speaker 4: the Black Godfather, pe D. Green, you know who was

1252
00:54:42,400 --> 00:54:44,839
Speaker 4: a radio personality from DC. I never got a chance

1253
00:54:44,880 --> 00:54:47,560
Speaker 4: to meet him. You know, he's passed away. Reciputes to

1254
00:54:47,560 --> 00:54:49,840
Speaker 4: Clarence avan as well, but Peter Green. They got a

1255
00:54:49,880 --> 00:54:52,279
Speaker 4: dope movie about him called Talk to Me that starts

1256
00:54:52,360 --> 00:54:53,520
Speaker 4: don cheating to Roger be Hinson.

1257
00:54:53,560 --> 00:54:56,960
Speaker 2: Y'all check that out. And then uh jay Z.

1258
00:54:57,080 --> 00:55:00,480
Speaker 4: Of course, and our Senior Hall, because I don't think

1259
00:55:00,520 --> 00:55:04,520
Speaker 4: people really truly understand what Our Senior Hall was to

1260
00:55:04,640 --> 00:55:07,680
Speaker 4: Black culture. Like I saw an episode of bag Fel

1261
00:55:07,719 --> 00:55:09,680
Speaker 4: where they were debating whether or not Our Senior Hall

1262
00:55:09,840 --> 00:55:15,640
Speaker 4: was hip hop. Our Senor Hall was Black popular culture period.

1263
00:55:16,320 --> 00:55:19,640
Speaker 4: Hip hop probably doesn't even grow the way it does

1264
00:55:19,760 --> 00:55:22,480
Speaker 4: if you don't have somebody like our Senior Hall with

1265
00:55:22,640 --> 00:55:26,440
Speaker 4: a mainstream platform like he had putting the artists on

1266
00:55:26,760 --> 00:55:27,640
Speaker 4: that he was putting on.

1267
00:55:27,760 --> 00:55:30,399
Speaker 2: What else would you have seen Wu Tang back then?

1268
00:55:30,800 --> 00:55:32,879
Speaker 2: You know what I mean? Everybody was not Snoop Dogg.

1269
00:55:33,360 --> 00:55:36,080
Speaker 4: Like I think people forget how new hip hop is

1270
00:55:36,160 --> 00:55:39,600
Speaker 4: and how those guys were just breaking into the mainstream and.

1271
00:55:39,760 --> 00:55:43,840
Speaker 2: Like the late eighties, early nineties.

1272
00:55:43,440 --> 00:55:45,440
Speaker 4: And our Senior Hall was giving all those people's platforms,

1273
00:55:45,560 --> 00:55:48,960
Speaker 4: not even just hip hop. Man, the cast are living single.

1274
00:55:49,680 --> 00:55:53,160
Speaker 4: You know, the Honorable Minister Lewis Farrenkhon, like he was

1275
00:55:53,320 --> 00:55:56,920
Speaker 4: platforming black people at a time where black people didn't have.

1276
00:55:56,960 --> 00:55:59,200
Speaker 2: A place to be platform So that was just always

1277
00:55:59,400 --> 00:56:00,799
Speaker 2: super inspira to me. Man.

1278
00:56:00,880 --> 00:56:02,560
Speaker 3: And you know I was to say President Sue that

1279
00:56:02,680 --> 00:56:05,680
Speaker 3: the Bill Clinton sac in the saxophone.

1280
00:56:05,560 --> 00:56:08,520
Speaker 2: The Democrats started pandering the black people on our Senior

1281
00:56:08,640 --> 00:56:11,279
Speaker 2: Hall show, you know what I mean. And so for

1282
00:56:11,400 --> 00:56:15,000
Speaker 2: me it was like, man, I remember I always wanted

1283
00:56:15,000 --> 00:56:17,000
Speaker 2: to do late night television because Ar Senior Hall. So

1284
00:56:17,320 --> 00:56:19,560
Speaker 2: I'm older, so I come from a generation where it's

1285
00:56:19,560 --> 00:56:21,640
Speaker 2: certain things you feel like you gotta do. You know,

1286
00:56:21,840 --> 00:56:23,320
Speaker 2: in this business, if I get the opportunity to do

1287
00:56:23,400 --> 00:56:24,560
Speaker 2: late night, I want to do late night because our

1288
00:56:24,600 --> 00:56:25,120
Speaker 2: Senio did it.

1289
00:56:25,560 --> 00:56:27,840
Speaker 4: And man, I remember Ar Senior was doing an interview

1290
00:56:27,920 --> 00:56:32,080
Speaker 4: for Coming to America Part two and they asked him

1291
00:56:32,160 --> 00:56:35,840
Speaker 4: who is the Ar Senior Hall of this generation? He said, Man,

1292
00:56:35,880 --> 00:56:39,000
Speaker 4: I'll probably have to say somebody like Charlemagne, because you

1293
00:56:39,080 --> 00:56:42,040
Speaker 4: know Charlamagne. You know, he's got a radio show, but

1294
00:56:42,120 --> 00:56:44,520
Speaker 4: it comes out on YouTube, and you know, people watch

1295
00:56:44,560 --> 00:56:47,200
Speaker 4: it and he has a you know, variety of guests

1296
00:56:47,280 --> 00:56:49,040
Speaker 4: and like, you know, it's like the episode of Black

1297
00:56:49,080 --> 00:56:51,200
Speaker 4: Culture and that's why I get my news and I'm like, oh,

1298
00:56:52,040 --> 00:56:54,680
Speaker 4: and that was so freeing to me because I'm like, yo,

1299
00:56:54,760 --> 00:56:57,640
Speaker 4: the guy that I'm aspiring to be like in this

1300
00:56:57,800 --> 00:57:01,160
Speaker 4: late night space. It's saying that what I'm already doing

1301
00:57:01,280 --> 00:57:04,200
Speaker 4: is enough. Like you know, that's it's a different eraror

1302
00:57:04,239 --> 00:57:05,560
Speaker 4: that we're in. You don't necessarily have to be on

1303
00:57:05,640 --> 00:57:08,000
Speaker 4: late night TV. So that is what made me even

1304
00:57:08,120 --> 00:57:09,560
Speaker 4: just like I got to reach out to our senior

1305
00:57:09,600 --> 00:57:11,160
Speaker 4: because I mean, I think I had I had did

1306
00:57:11,200 --> 00:57:13,080
Speaker 4: this show once before when his talk show ID came back,

1307
00:57:13,080 --> 00:57:15,680
Speaker 4: but we didn't have like a relationship relationship. And so

1308
00:57:15,840 --> 00:57:18,080
Speaker 4: when I got the book in print, man, that's what

1309
00:57:18,200 --> 00:57:20,040
Speaker 4: I want to do. I want to tell those kind

1310
00:57:20,080 --> 00:57:23,480
Speaker 4: of stories, those people that inspired a generation. So it's

1311
00:57:23,520 --> 00:57:27,280
Speaker 4: just like, Yo, Sinio, you want to do a book,

1312
00:57:28,160 --> 00:57:30,480
Speaker 4: and he wanted to write a book. That's That's that's

1313
00:57:30,520 --> 00:57:32,880
Speaker 4: why it's important to have people like us in those

1314
00:57:32,920 --> 00:57:35,880
Speaker 4: spaces because Senior is about to be seventy years old.

1315
00:57:36,520 --> 00:57:39,160
Speaker 2: Crazy he could have did his memoir twenty years ago.

1316
00:57:39,920 --> 00:57:42,440
Speaker 4: Nobody reached out to ar Sinio to do a memoir

1317
00:57:42,960 --> 00:57:44,960
Speaker 4: in all of these years, Like I got to be

1318
00:57:45,040 --> 00:57:45,680
Speaker 4: the first person.

1319
00:57:46,040 --> 00:57:47,439
Speaker 2: And I don't even know if I was the first person.

1320
00:57:47,480 --> 00:57:48,640
Speaker 4: I'm just saying I feel like it would have got

1321
00:57:48,680 --> 00:57:50,720
Speaker 4: done already, and you know if somebody.

1322
00:57:50,640 --> 00:57:52,680
Speaker 1: Else had, Well, that's why you're hear you in a

1323
00:57:52,680 --> 00:57:53,760
Speaker 1: position the power and you're using it.

1324
00:57:53,800 --> 00:57:55,600
Speaker 2: The right way. But let's give some information to be

1325
00:57:55,640 --> 00:57:57,720
Speaker 2: out in April. T you can go preorder that right now, right.

1326
00:57:57,680 --> 00:58:00,120
Speaker 1: Now, the book game because the first person that that

1327
00:58:00,400 --> 00:58:02,320
Speaker 1: educated us on the book game with ash Cash, you

1328
00:58:02,360 --> 00:58:07,000
Speaker 1: know him as he educated us on the independence side, and.

1329
00:58:07,000 --> 00:58:07,960
Speaker 2: He gave us a lot of game.

1330
00:58:08,880 --> 00:58:11,840
Speaker 1: And then when we got you know, our book deal

1331
00:58:11,920 --> 00:58:14,000
Speaker 1: and we started working, then we got educated on how

1332
00:58:14,040 --> 00:58:16,280
Speaker 1: it worked from a system standpoint, working with you know,

1333
00:58:16,440 --> 00:58:19,120
Speaker 1: major publishers, and there's so much stuff that people don't like,

1334
00:58:19,200 --> 00:58:21,960
Speaker 1: even like all right, most the self help books are

1335
00:58:22,040 --> 00:58:25,160
Speaker 1: going to probably sell more than a memoir yeah the time, right,

1336
00:58:25,560 --> 00:58:26,120
Speaker 1: And it's like.

1337
00:58:26,640 --> 00:58:28,080
Speaker 2: For you to get on that list too, because self

1338
00:58:28,120 --> 00:58:28,560
Speaker 2: help is like.

1339
00:58:28,720 --> 00:58:31,440
Speaker 1: Yeah, problem yeah, Because even even a week that we

1340
00:58:31,560 --> 00:58:35,480
Speaker 1: made the New York Times Bestsellers list, the number one

1341
00:58:35,560 --> 00:58:37,760
Speaker 1: book for that week was remember when the dude read

1342
00:58:37,800 --> 00:58:38,760
Speaker 1: the book on the sideline?

1343
00:58:38,960 --> 00:58:41,720
Speaker 3: AJ Brown brought the book out at the playoff game.

1344
00:58:41,800 --> 00:58:42,640
Speaker 2: Oh think you girl rich?

1345
00:58:42,880 --> 00:58:46,280
Speaker 1: No, it was a book that had been dormant for

1346
00:58:46,400 --> 00:58:50,160
Speaker 1: like a year. It wasn't it was a book that

1347
00:58:50,240 --> 00:58:51,000
Speaker 1: nobody I don't want to know.

1348
00:58:51,080 --> 00:58:53,520
Speaker 5: He was working on his mental health. So during the

1349
00:58:53,960 --> 00:58:55,920
Speaker 5: like there was a time during the season where he,

1350
00:58:56,160 --> 00:58:58,680
Speaker 5: you know, the ball wasn't coming his way. He takes

1351
00:58:58,720 --> 00:59:00,960
Speaker 5: out the book during the playoff game and starts reading

1352
00:59:01,000 --> 00:59:03,760
Speaker 5: on the sideline. So that becomes the moment, right, they

1353
00:59:03,840 --> 00:59:05,880
Speaker 5: won the playoff game, out they win a super Bowl.

1354
00:59:05,920 --> 00:59:08,440
Speaker 5: But like that happened the same week we dropped it,

1355
00:59:08,600 --> 00:59:11,560
Speaker 5: and that that moment watch that I think they had

1356
00:59:11,640 --> 00:59:12,680
Speaker 5: like one hundred thousands.

1357
00:59:12,840 --> 00:59:14,920
Speaker 1: It wasn't crazy crazy so random stuff like that. But

1358
00:59:15,320 --> 00:59:17,600
Speaker 1: we had to learn so much as far as like, okay,

1359
00:59:18,680 --> 00:59:20,840
Speaker 1: you get you get the upfront money right, then you

1360
00:59:20,960 --> 00:59:22,960
Speaker 1: got the percentages on the back end. Then there's the

1361
00:59:23,120 --> 00:59:25,920
Speaker 1: audio side of a book, which is different from the

1362
00:59:26,640 --> 00:59:29,440
Speaker 1: hard copy. Then hard copies are different from paper. Our

1363
00:59:29,480 --> 00:59:32,360
Speaker 1: paperback just came back out a year after the hard

1364
00:59:32,440 --> 00:59:33,040
Speaker 1: copy came out.

1365
00:59:33,160 --> 00:59:33,560
Speaker 2: Large print.

1366
00:59:33,600 --> 00:59:35,680
Speaker 4: They got a juice. They gotta squeeze and juice that

1367
00:59:35,840 --> 00:59:38,760
Speaker 4: hard copy. Hard copy cast so much to print. I mean,

1368
00:59:38,760 --> 00:59:39,840
Speaker 4: we got to make sure we get all of this

1369
00:59:39,960 --> 00:59:41,320
Speaker 4: out before you introduce the paper.

1370
00:59:41,200 --> 00:59:43,920
Speaker 1: And then the translations, like now the English. The Spanish

1371
00:59:44,000 --> 00:59:46,720
Speaker 1: version came out like ten months after the English. So

1372
00:59:46,840 --> 00:59:50,400
Speaker 1: there's so much stuff. Please the book, the book, Like,

1373
00:59:50,880 --> 00:59:53,080
Speaker 1: what's some key points you think people need to really

1374
00:59:53,160 --> 00:59:55,920
Speaker 1: know if they're trying to, you know, become an author.

1375
00:59:55,800 --> 00:59:56,959
Speaker 2: Take less money up front.

1376
00:59:57,360 --> 01:00:00,160
Speaker 4: That's that's what I would do, like, and that's that's

1377
01:00:00,240 --> 01:00:02,080
Speaker 4: actually you know what I did, Like, you know, my

1378
01:00:02,160 --> 01:00:04,960
Speaker 4: first book deal was it was a moderate size advance.

1379
01:00:05,000 --> 01:00:07,120
Speaker 2: You know, it was decent, right, But.

1380
01:00:08,880 --> 01:00:11,840
Speaker 4: I Black Privilege did so well that I started getting

1381
01:00:11,920 --> 01:00:16,120
Speaker 4: roty checks immediately because I recouped what the advance was.

1382
01:00:16,240 --> 01:00:18,240
Speaker 4: And then, like I'm talking about a music I started

1383
01:00:18,280 --> 01:00:20,560
Speaker 4: getting black I started getting roty checks for Black Privilege

1384
01:00:20,880 --> 01:00:23,800
Speaker 4: the year it came out in twenty seventeen, which was

1385
01:00:24,120 --> 01:00:26,680
Speaker 4: like damn, Like I was kind of crazy, right, And

1386
01:00:26,880 --> 01:00:30,240
Speaker 4: so the next book comes out, the book advance is

1387
01:00:30,320 --> 01:00:34,320
Speaker 4: way bigger, right, So even though you might sell a

1388
01:00:34,440 --> 01:00:36,840
Speaker 4: lot of copies, you still trying to chop down this

1389
01:00:37,640 --> 01:00:38,560
Speaker 4: big as advance.

1390
01:00:38,960 --> 01:00:40,760
Speaker 2: Right, So when it came time for my third book,

1391
01:00:41,080 --> 01:00:45,360
Speaker 2: I was like, I don't want that big ass advance.

1392
01:00:45,400 --> 01:00:48,360
Speaker 4: I said, actually, what I want is just give me

1393
01:00:48,440 --> 01:00:49,880
Speaker 4: what I got for the last book, and I want

1394
01:00:49,880 --> 01:00:52,160
Speaker 4: a book in print because I want to be able

1395
01:00:52,240 --> 01:00:55,440
Speaker 4: to help other people, you know, put their books out.

1396
01:00:55,520 --> 01:00:57,560
Speaker 4: And you know, plus I was peeping how all the

1397
01:00:57,600 --> 01:00:59,640
Speaker 4: book publishing companies they'd like to bring the authors to

1398
01:00:59,640 --> 01:01:01,400
Speaker 4: Direakfast Club. Why they like bring the ausors to Berevers

1399
01:01:01,440 --> 01:01:03,520
Speaker 4: Club because they know Brethers Club can move books.

1400
01:01:03,720 --> 01:01:06,040
Speaker 2: So why not give a host on the Breakfast Club

1401
01:01:06,040 --> 01:01:08,320
Speaker 2: who's already an author a New York Times bestseller? Why

1402
01:01:08,400 --> 01:01:11,720
Speaker 2: not give that? You're right there with the podcast. That's it.

1403
01:01:12,080 --> 01:01:14,400
Speaker 4: You know, like, I'm never going to be in a

1404
01:01:14,560 --> 01:01:18,120
Speaker 4: business that I already haven't had a lot of experience

1405
01:01:18,200 --> 01:01:20,640
Speaker 4: in as a talent, because when you're a talent, you're

1406
01:01:20,680 --> 01:01:24,200
Speaker 4: seeing things from a different perspective. You're seeing things that

1407
01:01:24,360 --> 01:01:26,479
Speaker 4: you could do to continue to grow as a talent,

1408
01:01:26,520 --> 01:01:29,480
Speaker 4: but you're also seeing things that the executives could do

1409
01:01:29,920 --> 01:01:32,480
Speaker 4: for the talent, and so that puts you in a

1410
01:01:32,640 --> 01:01:35,320
Speaker 4: very unique space. I guess it's like a I guess

1411
01:01:35,360 --> 01:01:39,200
Speaker 4: like when you sign to like a a Rockefeller back

1412
01:01:39,280 --> 01:01:42,680
Speaker 4: in the day or a good music with Kanye. I

1413
01:01:42,720 --> 01:01:45,040
Speaker 4: mean that can it can it can be either or right.

1414
01:01:45,120 --> 01:01:47,440
Speaker 4: It can help or it can hurt. Like you might

1415
01:01:47,520 --> 01:01:50,520
Speaker 4: have the artist executive who understands how it is to

1416
01:01:50,560 --> 01:01:52,880
Speaker 4: be an artist and knows what executives do wrong so

1417
01:01:52,960 --> 01:01:54,840
Speaker 4: they can fill in all of the gaps. Or you

1418
01:01:54,960 --> 01:01:57,120
Speaker 4: might have an artist who just wants to be an

1419
01:01:57,120 --> 01:01:59,280
Speaker 4: executive because they see everybody else doing it, but they

1420
01:01:59,280 --> 01:02:02,320
Speaker 4: don't really know what it takes to be an executive

1421
01:02:02,360 --> 01:02:03,040
Speaker 4: and help artists.

1422
01:02:03,240 --> 01:02:05,240
Speaker 2: So for me, I just wanted my own imprint, and

1423
01:02:06,080 --> 01:02:07,680
Speaker 2: for the past five years, that's what we've been doing.

1424
01:02:07,720 --> 01:02:09,880
Speaker 2: We published eleven books over the last five years.

1425
01:02:09,920 --> 01:02:12,640
Speaker 1: Cause it's similar to black Effect, like you have like

1426
01:02:13,040 --> 01:02:14,280
Speaker 1: like fifty to fifty partner.

1427
01:02:14,880 --> 01:02:17,720
Speaker 2: I'm gonna be honest with y'all, and I've never said this.

1428
01:02:17,800 --> 01:02:22,160
Speaker 2: I don't make any money off publishing people's books because

1429
01:02:23,440 --> 01:02:26,680
Speaker 2: all the money goes to the author, as it should.

1430
01:02:26,880 --> 01:02:30,880
Speaker 2: Like I'm not get that. Give me five why, Like

1431
01:02:30,960 --> 01:02:32,320
Speaker 2: I'd rather you have the opportunity.

1432
01:02:32,360 --> 01:02:34,800
Speaker 4: I make all my money on the back end if

1433
01:02:34,840 --> 01:02:37,480
Speaker 4: you sell some the royalties you know what I mean,

1434
01:02:37,560 --> 01:02:40,360
Speaker 4: and I'm I'm cool with that like that, don't bother

1435
01:02:40,480 --> 01:02:42,120
Speaker 4: me in any way, shape or form, Like you know,

1436
01:02:42,240 --> 01:02:46,520
Speaker 4: let me help these different individuals get their books published.

1437
01:02:46,520 --> 01:02:49,640
Speaker 4: I mean, Cheryl McKissick, you know the black family who

1438
01:02:49,680 --> 01:02:51,480
Speaker 4: built America, being able to tell that story.

1439
01:02:51,800 --> 01:02:53,760
Speaker 2: You know, Mandy and Weezy with decisions, decisions.

1440
01:02:53,920 --> 01:02:57,680
Speaker 4: I was on vacation and my favorite island, Anguilla, when

1441
01:02:57,760 --> 01:02:59,560
Speaker 4: they when that news came through that day was on

1442
01:02:59,600 --> 01:03:02,320
Speaker 4: the New York Times Best Sellers list. You I got drunk,

1443
01:03:02,440 --> 01:03:05,120
Speaker 4: Like that felt great, like my girls on the New

1444
01:03:05,200 --> 01:03:09,000
Speaker 4: York Times best sellers list, Like that matters, Like Don Staley,

1445
01:03:09,480 --> 01:03:13,680
Speaker 4: legendary coach at the University of Calina, legendary w NBA

1446
01:03:13,800 --> 01:03:16,040
Speaker 4: player was It was literally a person who was playing

1447
01:03:16,080 --> 01:03:19,240
Speaker 4: in the w NBA and coaching at Temple at the

1448
01:03:19,280 --> 01:03:23,240
Speaker 4: same time. Like people don't even understand how iconic somebody

1449
01:03:23,360 --> 01:03:25,680
Speaker 4: like Don Staley is and me being from South Carolina

1450
01:03:25,920 --> 01:03:28,040
Speaker 4: and watching what she's done for my wife's Alma mata.

1451
01:03:28,320 --> 01:03:31,240
Speaker 2: It's like, yo, that I want to help you tell

1452
01:03:31,280 --> 01:03:32,760
Speaker 2: that story out was crazy too.

1453
01:03:32,840 --> 01:03:36,520
Speaker 5: You had Asia Wilson her at South Carolina. Yeah, incredible.

1454
01:03:36,600 --> 01:03:38,440
Speaker 4: That was incredible and she and she's off and on

1455
01:03:38,560 --> 01:03:40,880
Speaker 4: the New York Times bestsellers list all the time. But

1456
01:03:41,000 --> 01:03:43,080
Speaker 4: that goes that goes back to what I was talking about, right,

1457
01:03:43,160 --> 01:03:44,840
Speaker 4: Like she's already an iconic figure.

1458
01:03:45,080 --> 01:03:48,840
Speaker 1: So you so you probably you're the most influential person

1459
01:03:48,880 --> 01:03:49,440
Speaker 1: on our culture.

1460
01:03:49,720 --> 01:03:51,360
Speaker 2: No, I don't know. I don't think about that.

1461
01:03:51,480 --> 01:03:54,000
Speaker 1: You think like that, well because I'm should well, because

1462
01:03:54,000 --> 01:03:56,000
Speaker 1: I'm thinking, Okay, if you got a black of Harry

1463
01:03:56,000 --> 01:03:57,840
Speaker 1: People's on Black Effect, how many shows.

1464
01:03:58,840 --> 01:04:01,080
Speaker 2: I think we had, like sixty sixty something sixty?

1465
01:04:01,440 --> 01:04:02,880
Speaker 1: I think, all right, so you got so you got

1466
01:04:02,960 --> 01:04:05,160
Speaker 1: sixty and there's more because a lot of shows have

1467
01:04:05,520 --> 01:04:07,560
Speaker 1: two or three people. So let's say a one hundred

1468
01:04:07,600 --> 01:04:10,240
Speaker 1: creators on the Black Effect. How many peoples on your

1469
01:04:10,280 --> 01:04:10,880
Speaker 1: book published?

1470
01:04:10,880 --> 01:04:13,400
Speaker 4: You got a whole staff at Black Effect too, like people,

1471
01:04:13,520 --> 01:04:15,800
Speaker 4: it's not like Black Effect has its own staff, Like

1472
01:04:15,880 --> 01:04:17,480
Speaker 4: it's not, it's not.

1473
01:04:17,560 --> 01:04:22,360
Speaker 2: Ihearted, we got our own Ja Jauara, Chanelle, Nicole Cole,

1474
01:04:22,600 --> 01:04:25,600
Speaker 2: a King, you know what I'm saying, Like thee yeah, Taylor,

1475
01:04:25,720 --> 01:04:28,680
Speaker 2: like a bunch of congratulations graduation Taylor.

1476
01:04:28,760 --> 01:04:31,480
Speaker 1: And then on the book side, how many authors.

1477
01:04:32,160 --> 01:04:34,840
Speaker 4: We've published eleven books over the last five years and

1478
01:04:35,040 --> 01:04:38,760
Speaker 4: over the next three it'll it'll be another eleven because

1479
01:04:38,760 --> 01:04:40,680
Speaker 4: we got four this year. This year we got two

1480
01:04:40,760 --> 01:04:44,400
Speaker 4: chains coming out our Senior Hall and jess Larius and

1481
01:04:44,480 --> 01:04:47,720
Speaker 4: you're in the film in business. Yeah, me and my dude, Basil,

1482
01:04:47,800 --> 01:04:50,400
Speaker 4: I want it. We launched a film company called South

1483
01:04:50,520 --> 01:04:52,640
Speaker 4: south Land Film. See Basil is so ill and that

1484
01:04:53,800 --> 01:04:56,080
Speaker 4: I like to if I like to be with people

1485
01:04:56,080 --> 01:04:58,680
Speaker 4: who've already had success. If you know anything about Basil,

1486
01:04:58,800 --> 01:05:03,160
Speaker 4: I wanted the John With franchise. That's his franchise. You know,

1487
01:05:03,760 --> 01:05:05,400
Speaker 4: I think a star is born.

1488
01:05:05,920 --> 01:05:06,360
Speaker 2: That was his.

1489
01:05:06,680 --> 01:05:09,760
Speaker 4: You know, I think the town as well. But I

1490
01:05:10,000 --> 01:05:13,520
Speaker 4: like their model, right like Basil, he don't wait on nobody.

1491
01:05:13,800 --> 01:05:17,280
Speaker 4: Like Basil, goes out there, raises the money himself and

1492
01:05:17,960 --> 01:05:20,720
Speaker 4: goes to shoot. And everybody knows the story of you know,

1493
01:05:20,840 --> 01:05:23,640
Speaker 4: Eva Longoria with the first John Wick. Right like the

1494
01:05:23,680 --> 01:05:26,280
Speaker 4: first John Wick came out and like right before they

1495
01:05:26,360 --> 01:05:28,600
Speaker 4: was about to shoot, you know, the day before they

1496
01:05:28,640 --> 01:05:30,360
Speaker 4: was about to shoot, they would they ended up being

1497
01:05:30,400 --> 01:05:33,520
Speaker 4: short some money. They needed somebody to come in real

1498
01:05:33,640 --> 01:05:36,680
Speaker 4: quick with a bag, and Eva came through with a bag.

1499
01:05:37,360 --> 01:05:39,200
Speaker 4: And Evil will tell you right now that was her

1500
01:05:39,280 --> 01:05:44,320
Speaker 4: biggest ROI on anything part of the franchise, not the franchise,

1501
01:05:44,360 --> 01:05:48,880
Speaker 4: but that first and she flexed on us so crazy.

1502
01:05:49,000 --> 01:05:52,080
Speaker 4: We was in France last summer, Mandy and Weezy was there.

1503
01:05:52,080 --> 01:05:54,000
Speaker 4: They tell you we was in France and this the

1504
01:05:54,040 --> 01:05:56,080
Speaker 4: first time I met either because she has a network

1505
01:05:56,160 --> 01:05:57,040
Speaker 4: on iHeart.

1506
01:05:58,200 --> 01:06:00,640
Speaker 2: It's like it's like the brown effect. It's like for Latinos,

1507
01:06:00,640 --> 01:06:04,960
Speaker 2: you know what I mean. Right, But but she she

1508
01:06:05,680 --> 01:06:08,600
Speaker 2: she show. I was just talking to her and I'm like, yeah,

1509
01:06:08,640 --> 01:06:10,600
Speaker 2: you know me and Basil. You know that's we launched

1510
01:06:10,600 --> 01:06:11,120
Speaker 2: the film company.

1511
01:06:11,120 --> 01:06:12,480
Speaker 4: I was like, yo, he always tells me the story

1512
01:06:12,520 --> 01:06:14,240
Speaker 4: about how you came through and you know, save the

1513
01:06:14,320 --> 01:06:15,080
Speaker 4: day with the first job.

1514
01:06:15,280 --> 01:06:18,640
Speaker 2: And she was like, yeah, I just gotta The number

1515
01:06:18,720 --> 01:06:20,240
Speaker 2: was seven figures. She was just like I just got

1516
01:06:20,320 --> 01:06:24,080
Speaker 2: that check last week. And I was like, huh and

1517
01:06:24,200 --> 01:06:27,720
Speaker 2: she was like, yeah, you know, residuals. It's fourteen fifteen

1518
01:06:27,840 --> 01:06:29,440
Speaker 2: years later, you're still getting.

1519
01:06:29,160 --> 01:06:33,400
Speaker 4: Seven figure checks off a movie like that is the

1520
01:06:33,520 --> 01:06:36,880
Speaker 4: type of business that we need to be doing. So

1521
01:06:36,920 --> 01:06:39,320
Speaker 4: even when you talk about the book business, right, I

1522
01:06:39,400 --> 01:06:42,720
Speaker 4: don't care that I don't make any money off any

1523
01:06:42,760 --> 01:06:46,200
Speaker 4: of these books now, because these books aren't going anywhere.

1524
01:06:46,400 --> 01:06:49,080
Speaker 2: These books will be here forever. So it's a long

1525
01:06:49,160 --> 01:06:49,760
Speaker 2: it's a long game.

1526
01:06:49,880 --> 01:06:52,400
Speaker 4: I might not even be here in the future, and

1527
01:06:52,520 --> 01:06:54,920
Speaker 4: somebody in my family will be getting royalties, you know,

1528
01:06:55,040 --> 01:06:57,280
Speaker 4: not just from you know, my books, but you know

1529
01:06:57,360 --> 01:06:59,480
Speaker 4: books that I've helped the publish like that is.

1530
01:07:00,520 --> 01:07:02,720
Speaker 2: That's that's what I That's what I like to do.

1531
01:07:02,840 --> 01:07:05,720
Speaker 2: That's what I'm here for. So you're the biggest in

1532
01:07:05,800 --> 01:07:08,120
Speaker 2: the game. What are you talking about?

1533
01:07:08,360 --> 01:07:10,520
Speaker 1: What I'm saying, I want you to say it. I

1534
01:07:10,560 --> 01:07:13,720
Speaker 1: don't feel like you've empowered. You've empowered let's say, over

1535
01:07:13,760 --> 01:07:17,000
Speaker 1: one hundred and twenty people. As far as on just

1536
01:07:17,200 --> 01:07:20,200
Speaker 1: just creatives, just creative, Oh yeah, oh, just creative.

1537
01:07:19,880 --> 01:07:21,360
Speaker 2: Easily, easily, just creatives.

1538
01:07:21,600 --> 01:07:25,920
Speaker 4: Yeah, between Black Effects and SBH with Kevin and Blackfood

1539
01:07:26,000 --> 01:07:27,240
Speaker 4: was publishing, Yeah easily.

1540
01:07:27,120 --> 01:07:30,160
Speaker 1: That's a lot, right, Yeah, because I mean we had

1541
01:07:30,200 --> 01:07:32,160
Speaker 1: dinner with nas shot to him. They had a hell

1542
01:07:32,160 --> 01:07:33,800
Speaker 1: of a y at Massa Pill. As far as what

1543
01:07:33,880 --> 01:07:35,960
Speaker 1: they're doing on the music side of the fact, the

1544
01:07:36,000 --> 01:07:38,320
Speaker 1: only thing that you haven't done is music, right.

1545
01:07:38,760 --> 01:07:40,800
Speaker 2: I tried back in the day a record label.

1546
01:07:41,160 --> 01:07:43,160
Speaker 4: Yeah, I had a I put out a compilation album

1547
01:07:43,200 --> 01:07:46,360
Speaker 4: called South Crack the album back in the day, South Cracker,

1548
01:07:46,680 --> 01:07:50,160
Speaker 4: South Cracker, South Practice. It was a play on South

1549
01:07:50,280 --> 01:07:52,680
Speaker 4: East South Carolina and South Cak. It was a compilation

1550
01:07:52,760 --> 01:07:54,480
Speaker 4: album full of a bunch of South Carolina artists. We

1551
01:07:54,520 --> 01:07:56,320
Speaker 4: put it out through E and My. I did a

1552
01:07:56,360 --> 01:07:58,240
Speaker 4: P and D deal, you know, back in the day.

1553
01:07:58,240 --> 01:08:00,240
Speaker 4: It's when I was with Wendy and I mean it

1554
01:08:00,320 --> 01:08:03,080
Speaker 4: was cool because there it was a group that ended

1555
01:08:03,160 --> 01:08:04,560
Speaker 4: up getting signed because of that album. It was a

1556
01:08:04,600 --> 01:08:07,200
Speaker 4: group called US State House Records from Ardbird Soide Caroline

1557
01:08:07,200 --> 01:08:08,720
Speaker 4: and ended up signing the Grand Hustle. They had a

1558
01:08:08,760 --> 01:08:11,040
Speaker 4: song called Crank that Roy and Crank that Roy was

1559
01:08:11,080 --> 01:08:13,760
Speaker 4: on that on that project. And once again, I ain't

1560
01:08:13,760 --> 01:08:16,800
Speaker 4: make no money off that, but I was just using

1561
01:08:17,360 --> 01:08:21,640
Speaker 4: my position to create an opportunity for all this this

1562
01:08:21,800 --> 01:08:24,360
Speaker 4: whole beautiful state that I love that has all of

1563
01:08:24,400 --> 01:08:26,840
Speaker 4: these artists. I wasn't even able to pay nobody nothing

1564
01:08:27,320 --> 01:08:28,680
Speaker 4: from that album. The only thing I could do was

1565
01:08:28,680 --> 01:08:30,800
Speaker 4: give an opportunity. That's why I salute you know, all

1566
01:08:30,840 --> 01:08:33,439
Speaker 4: the artists who just gave me records, you know, to

1567
01:08:33,520 --> 01:08:35,599
Speaker 4: put on that album, right because I was just trying

1568
01:08:35,640 --> 01:08:38,000
Speaker 4: to get some exposure for US and I mean we

1569
01:08:38,200 --> 01:08:40,280
Speaker 4: and we did end up getting at least one person

1570
01:08:40,400 --> 01:08:43,519
Speaker 4: signed from that that project. But it's like, yo, man,

1571
01:08:43,600 --> 01:08:46,679
Speaker 4: we talk about taking risks and we talk about, you know, gambling.

1572
01:08:46,720 --> 01:08:49,560
Speaker 4: I always say, man, if what you build only benefits you,

1573
01:08:49,720 --> 01:08:52,160
Speaker 4: it's not big enough. So if I build something that's

1574
01:08:52,200 --> 01:08:53,960
Speaker 4: benefit that's trying to benefit a lot of people and

1575
01:08:54,200 --> 01:08:57,200
Speaker 4: it don't work, I'm happy with just the fact that

1576
01:08:57,280 --> 01:08:58,560
Speaker 4: we even tried.

1577
01:08:58,360 --> 01:09:02,360
Speaker 2: To do something for that's large amount of people.

1578
01:09:02,720 --> 01:09:05,479
Speaker 1: That's real before we leave. And in the culinary industry

1579
01:09:05,479 --> 01:09:05,960
Speaker 1: as well.

1580
01:09:06,560 --> 01:09:09,520
Speaker 4: Yeah, me and my wife have some fast food franchises.

1581
01:09:09,840 --> 01:09:11,559
Speaker 4: We invested in Crystal. Crystal.

1582
01:09:11,760 --> 01:09:14,400
Speaker 2: Crystal in South Carolina. Crystal is like the down south

1583
01:09:14,439 --> 01:09:16,360
Speaker 2: white caste. I think changes involved.

1584
01:09:16,800 --> 01:09:19,280
Speaker 4: That's how I got involved. And see this, this is

1585
01:09:19,320 --> 01:09:23,200
Speaker 4: why us talking to each other is important. Little Duval

1586
01:09:23,760 --> 01:09:26,160
Speaker 4: was having Duvall Day, big community event he does in

1587
01:09:26,240 --> 01:09:28,760
Speaker 4: his hometown in Jacksonville, and I just saw him with

1588
01:09:28,920 --> 01:09:31,759
Speaker 4: a bunch of crystal sliders and I hadn't seen crystals

1589
01:09:31,760 --> 01:09:32,080
Speaker 4: in the wire.

1590
01:09:32,080 --> 01:09:33,639
Speaker 2: Just hit him like, yo, where you get crystal from?

1591
01:09:34,080 --> 01:09:35,479
Speaker 2: And he was like, oh, you know too, change to

1592
01:09:35,600 --> 01:09:36,720
Speaker 2: change fuck with them to change.

1593
01:09:36,800 --> 01:09:38,519
Speaker 4: Got you know some type of situation with them to

1594
01:09:38,680 --> 01:09:40,680
Speaker 4: Changes like, I can't remember his exact title, it's like

1595
01:09:42,160 --> 01:09:44,280
Speaker 4: head of Cultural something. I don't I don't know remember

1596
01:09:44,280 --> 01:09:46,479
Speaker 4: what his exact title is. But I just hit chains

1597
01:09:46,560 --> 01:09:48,680
Speaker 4: up and Change was like, yeah, this is what I'm

1598
01:09:48,720 --> 01:09:51,000
Speaker 4: doing with them. He was like, I'm gonna plug you

1599
01:09:51,080 --> 01:09:54,479
Speaker 4: with you know, Jonathan who runs the whole company, and

1600
01:09:54,640 --> 01:09:56,519
Speaker 4: me and Jonathan and my man Billy Sleut to Billy.

1601
01:09:56,600 --> 01:09:59,080
Speaker 2: We got on the phone and the rest is history,

1602
01:09:59,280 --> 01:09:59,439
Speaker 2: you know.

1603
01:09:59,560 --> 01:10:01,960
Speaker 4: So we got we opened to already one in Argeburg,

1604
01:10:02,240 --> 01:10:04,639
Speaker 4: South Carolina one and walter Borough, and we got four

1605
01:10:04,720 --> 01:10:06,360
Speaker 4: more coming on to South Carolina.

1606
01:10:06,720 --> 01:10:11,559
Speaker 2: That's fire. What about politics? Politics? Man?

1607
01:10:11,720 --> 01:10:14,080
Speaker 5: When you said the biggest I thought that was the piece.

1608
01:10:14,160 --> 01:10:16,120
Speaker 5: It was like, who do people call when they need

1609
01:10:16,200 --> 01:10:18,400
Speaker 5: to have that interviews?

1610
01:10:18,439 --> 01:10:20,160
Speaker 1: Op fee of our generation?

1611
01:10:20,760 --> 01:10:23,439
Speaker 2: But Kanye said that ten years ago? Did he? Yeah,

1612
01:10:23,560 --> 01:10:24,840
Speaker 2: Kanye was said that years ago.

1613
01:10:26,640 --> 01:10:30,479
Speaker 1: But a lot of people it's a shortlist for serious

1614
01:10:30,560 --> 01:10:35,479
Speaker 1: for serious conversation. But you've you've Stephen A. Smith Is

1615
01:10:35,760 --> 01:10:39,679
Speaker 1: He's he's taking a different pathway, but he's he's coming

1616
01:10:39,720 --> 01:10:42,840
Speaker 1: into that lane too. He's coming into Alane Hard Pause.

1617
01:10:43,120 --> 01:10:47,280
Speaker 2: Hey, yo, I think Steven I think stephen said, I said,

1618
01:10:47,880 --> 01:10:48,120
Speaker 2: I think.

1619
01:10:48,120 --> 01:10:49,880
Speaker 4: I think the between me and stephen A is like

1620
01:10:50,040 --> 01:10:55,000
Speaker 4: I I genuinely enjoy having the conversation with people because

1621
01:10:55,000 --> 01:10:56,280
Speaker 4: I'm not an expert at any of this.

1622
01:10:56,520 --> 01:10:57,680
Speaker 2: You know what I'm saying. I'm not trying to be

1623
01:10:57,680 --> 01:10:58,519
Speaker 2: an expert any of this.

1624
01:10:58,600 --> 01:11:02,519
Speaker 4: I'm just a concern to Xpaige, citizen who looks around

1625
01:11:02,560 --> 01:11:06,439
Speaker 4: at the world, has questions and has the opportunity to

1626
01:11:06,680 --> 01:11:09,759
Speaker 4: ask the people who need to be asked the questions.

1627
01:11:09,920 --> 01:11:12,439
Speaker 4: That's how I've always even looked at like the entertainment game.

1628
01:11:12,520 --> 01:11:14,240
Speaker 4: Like when I got the chance to sit down with

1629
01:11:14,360 --> 01:11:17,599
Speaker 4: jay Z, we have all of these discussions about, oh, man,

1630
01:11:17,600 --> 01:11:19,639
Speaker 4: would jay Z still be around and Biggie was alive?

1631
01:11:19,720 --> 01:11:22,760
Speaker 4: Like why nobody ever asked Jayda? I never understood that

1632
01:11:22,840 --> 01:11:25,000
Speaker 4: I would rather ask ja Oh you think jay Z

1633
01:11:25,160 --> 01:11:28,400
Speaker 4: stole young Chris Pluck asked Jadad. So when I got

1634
01:11:28,400 --> 01:11:30,840
Speaker 4: the opportunity to interview j thirteen years ago, those were

1635
01:11:30,960 --> 01:11:34,720
Speaker 4: just regular random hood questions that we got I got

1636
01:11:34,760 --> 01:11:37,320
Speaker 4: the opportunity to ask them. I treat politics the same way,

1637
01:11:37,760 --> 01:11:39,320
Speaker 4: you know what I mean, Like, I'm not going to

1638
01:11:39,360 --> 01:11:41,240
Speaker 4: sit around and speculate on whether or not.

1639
01:11:41,560 --> 01:11:44,080
Speaker 2: You know, oh man, Kamala Harris locked up all these

1640
01:11:44,160 --> 01:11:47,360
Speaker 2: people from everyone. Let's ask her the questions.

1641
01:11:47,560 --> 01:11:51,519
Speaker 4: You know, Joe Biden was the author of the nineteen

1642
01:11:51,600 --> 01:11:54,560
Speaker 4: ninety four crime Bill, the eighty eight crack laws, the

1643
01:11:54,760 --> 01:11:57,800
Speaker 4: eighty six mandatory minimum. Let's talk to him about it.

1644
01:11:57,920 --> 01:12:00,680
Speaker 1: But you're more than just the interviewer. You you have

1645
01:12:00,880 --> 01:12:04,800
Speaker 1: become a political pundit. Also you have political views.

1646
01:12:05,720 --> 01:12:07,679
Speaker 2: Yeah, but I mean, I mean, no different than y'all.

1647
01:12:07,760 --> 01:12:10,479
Speaker 2: I know Trump tweeted about you. That was crazy.

1648
01:12:12,880 --> 01:12:17,080
Speaker 5: Spaces and your name comes up like in political settings

1649
01:12:17,479 --> 01:12:19,280
Speaker 5: and they're like, well, what is he going to think

1650
01:12:19,479 --> 01:12:20,160
Speaker 5: speaking about you?

1651
01:12:20,800 --> 01:12:23,160
Speaker 4: I'm like, damn, that's crazy. I didn't think we're all monolithic.

1652
01:12:24,160 --> 01:12:26,040
Speaker 4: L I don't know how would I know what he's

1653
01:12:26,080 --> 01:12:26,479
Speaker 4: gonna think.

1654
01:12:26,600 --> 01:12:29,120
Speaker 2: But yeah, I mean that's I mean, listen, that's a

1655
01:12:29,240 --> 01:12:31,840
Speaker 2: That's a cool space to be in for for any

1656
01:12:32,040 --> 01:12:35,280
Speaker 2: for no other reason other than that's the ship that matters,

1657
01:12:35,720 --> 01:12:37,200
Speaker 2: you know what I'm saying, Like, you always want to

1658
01:12:37,280 --> 01:12:41,439
Speaker 2: have a line two people who are involved in ship

1659
01:12:41,600 --> 01:12:43,160
Speaker 2: that matters, like you know. I was.

1660
01:12:43,200 --> 01:12:44,840
Speaker 4: It was funny because in one of my group chats

1661
01:12:44,880 --> 01:12:47,080
Speaker 4: earlier with a couple of my political homies.

1662
01:12:47,120 --> 01:12:50,559
Speaker 2: They posted something that and I'll say it, I don't care.

1663
01:12:50,840 --> 01:12:53,840
Speaker 4: They posted something that Governor Shapiro, Josh Shapiro, was talking

1664
01:12:53,880 --> 01:12:56,840
Speaker 4: about in regards to what's going on in Minnesota, and

1665
01:12:56,960 --> 01:12:58,519
Speaker 4: I said, that's funny because that's the first that's one

1666
01:12:58,520 --> 01:13:01,120
Speaker 4: of the that's the first person I reached, because you know,

1667
01:13:01,200 --> 01:13:03,400
Speaker 4: sometimes you see certain things and you just want to

1668
01:13:04,600 --> 01:13:08,160
Speaker 4: talk directly to somebody who you know that knows what

1669
01:13:08,240 --> 01:13:11,240
Speaker 4: the hell they talking about in regards to it, because man,

1670
01:13:11,360 --> 01:13:13,960
Speaker 4: what we do is very important, Like we have the

1671
01:13:14,120 --> 01:13:18,840
Speaker 4: ears of tens of millions of people all the time.

1672
01:13:19,560 --> 01:13:23,280
Speaker 4: So I'm not going to always be right, but I'm

1673
01:13:23,400 --> 01:13:26,000
Speaker 4: at least try to be as informed as possible. I

1674
01:13:26,040 --> 01:13:28,880
Speaker 4: don't want to be out there just guessing and speculating

1675
01:13:29,200 --> 01:13:31,080
Speaker 4: about certain things. I want to be able to have

1676
01:13:31,240 --> 01:13:36,759
Speaker 4: a informed opinion about what it is I'm talking about, even.

1677
01:13:36,560 --> 01:13:40,000
Speaker 2: If you, you know, disagree with me. It's fair.

1678
01:13:40,360 --> 01:13:43,000
Speaker 3: Is there anybody that you wouldn't sit down with at

1679
01:13:43,040 --> 01:13:43,360
Speaker 3: this point?

1680
01:13:44,800 --> 01:13:48,560
Speaker 2: Don't? I don't think so, because I never understood that.

1681
01:13:48,680 --> 01:13:51,200
Speaker 1: Man, Oh yeah, that's a good question to ask, talk

1682
01:13:51,240 --> 01:13:52,960
Speaker 1: about that. I think I know where you're going with this.

1683
01:13:53,160 --> 01:13:55,840
Speaker 4: I just never understood it because of I grew up

1684
01:13:55,880 --> 01:14:00,720
Speaker 4: watching Barbara Walters and Diane Sawyer and Oprah and Donahue,

1685
01:14:00,920 --> 01:14:06,760
Speaker 4: like the Grand Wizard of the KKK would be on

1686
01:14:06,880 --> 01:14:09,040
Speaker 4: those shows. They would go to the prisons and interview

1687
01:14:09,200 --> 01:14:12,080
Speaker 4: Charles Manson, Jeffrey Dahmer.

1688
01:14:12,240 --> 01:14:14,719
Speaker 1: He ate people like Also, I think it's the political

1689
01:14:14,800 --> 01:14:17,439
Speaker 1: climate that we're in right now with such dangerous rhetoric.

1690
01:14:18,479 --> 01:14:22,200
Speaker 1: People have criticized the Breakfast Club for platforming people that

1691
01:14:22,280 --> 01:14:26,760
Speaker 1: are dangerous, like Ben Shapiro, other people similar. They were like,

1692
01:14:26,800 --> 01:14:29,720
Speaker 1: why would you give him a platform? What's your what's

1693
01:14:29,760 --> 01:14:30,880
Speaker 1: your response to that?

1694
01:14:31,240 --> 01:14:36,120
Speaker 4: These guys already have massive platforms you're not giving Ben Shapiro.

1695
01:14:36,320 --> 01:14:38,400
Speaker 1: Well, I mean, you know, our to our culture may

1696
01:14:38,479 --> 01:14:40,680
Speaker 1: not be totally familiar with him, right, So when he

1697
01:14:40,760 --> 01:14:42,960
Speaker 1: comes on, and you know, he's an intelligent person, so

1698
01:14:43,040 --> 01:14:45,080
Speaker 1: he's gonna he's not gonna sound like an idiot when

1699
01:14:45,080 --> 01:14:46,439
Speaker 1: he goes on the Breakfast Club. So when it's like,

1700
01:14:46,520 --> 01:14:47,040
Speaker 1: oh yeah, I.

1701
01:14:47,080 --> 01:14:50,040
Speaker 4: Could, I think I think a lot of times people

1702
01:14:50,240 --> 01:14:52,640
Speaker 4: want they want to see us dunking.

1703
01:14:52,360 --> 01:14:56,160
Speaker 2: On folks not realizing just watch, if you watch.

1704
01:14:56,040 --> 01:14:59,400
Speaker 4: The interview, you'll see a healthy back and forth you'll

1705
01:14:59,400 --> 01:15:01,840
Speaker 4: see the pushback and stuff like that. And it's funny

1706
01:15:01,880 --> 01:15:04,360
Speaker 4: because when that's why I like to watch both worlds. Right,

1707
01:15:05,120 --> 01:15:07,160
Speaker 4: we'll bring somebody like Ben Shapiro and it'll just be

1708
01:15:07,280 --> 01:15:10,400
Speaker 4: people mad like why y'all got him on now? Should

1709
01:15:10,400 --> 01:15:12,200
Speaker 4: have told't get the fuck out of here, blah blah blah,

1710
01:15:12,240 --> 01:15:15,280
Speaker 4: this and that. But on his platform, he'll be like,

1711
01:15:16,280 --> 01:15:20,439
Speaker 4: it'll be like such and such versus are Ben Schapio

1712
01:15:20,479 --> 01:15:23,439
Speaker 4: debate Charlamagne on a bullshit like whatever whatever the topic

1713
01:15:23,880 --> 01:15:27,400
Speaker 4: may be. So they frame it a different way. So

1714
01:15:27,520 --> 01:15:29,439
Speaker 4: when it's framed a different way, you go watch it

1715
01:15:29,880 --> 01:15:31,760
Speaker 4: in a different way. But if you're already coming in,

1716
01:15:31,960 --> 01:15:33,880
Speaker 4: like I don't want that person on there, why is

1717
01:15:33,920 --> 01:15:35,840
Speaker 4: that person there? You're not even gonna listen to the

1718
01:15:35,920 --> 01:15:40,080
Speaker 4: conversation to see where there was pushback you know what

1719
01:15:40,240 --> 01:15:42,320
Speaker 4: we didn't agree on. Like, it's funny even when I

1720
01:15:42,360 --> 01:15:44,760
Speaker 4: go on places like Fox, dudes, people get mad just

1721
01:15:44,840 --> 01:15:47,800
Speaker 4: the optics. Did you even listen to what I said?

1722
01:15:47,800 --> 01:15:50,479
Speaker 2: It wasn't to tell Trump called me a racist sleeves

1723
01:15:50,560 --> 01:15:54,360
Speaker 2: bag with low iq that people was like, Oh, I

1724
01:15:54,439 --> 01:15:56,280
Speaker 2: didn't realize he'd be going on Fox News and be

1725
01:15:56,360 --> 01:15:58,559
Speaker 2: calling him out. I didn't. I didn't. I didn't understand.

1726
01:15:58,560 --> 01:16:00,479
Speaker 4: I didn't get that, Like I just you know, yeah,

1727
01:16:00,840 --> 01:16:03,040
Speaker 4: but when I'm on Fox, the Fox News view was

1728
01:16:03,080 --> 01:16:03,280
Speaker 4: get it.

1729
01:16:03,360 --> 01:16:03,680
Speaker 2: Trust me.

1730
01:16:03,720 --> 01:16:06,320
Speaker 4: You we see all the slander in the backlash, like

1731
01:16:06,720 --> 01:16:09,519
Speaker 4: why y'all bringing him up? And you see it both ways.

1732
01:16:09,560 --> 01:16:11,479
Speaker 4: You have the black people saying why do you go

1733
01:16:11,680 --> 01:16:14,760
Speaker 4: on there? And then you'll see their audience like why

1734
01:16:14,840 --> 01:16:17,439
Speaker 4: the fuck is he on? Yeah, he got Trumps arrangement syndrome.

1735
01:16:17,640 --> 01:16:19,679
Speaker 4: Then you have the people in the middle who actually

1736
01:16:19,800 --> 01:16:23,040
Speaker 4: listened and was like, that was actually a good point because.

1737
01:16:22,760 --> 01:16:26,519
Speaker 1: We got swept in last election cycle. They put an

1738
01:16:26,600 --> 01:16:29,040
Speaker 1: article out and said that, uh, that was crazy. Breakfast

1739
01:16:29,040 --> 01:16:32,479
Speaker 1: Club nineteen Keys earning Alesia a few other people have

1740
01:16:32,640 --> 01:16:37,720
Speaker 1: been pushing right wing agenda to black people and it's

1741
01:16:37,840 --> 01:16:40,240
Speaker 1: dangerous rhetoric. And I was just I think I might

1742
01:16:40,280 --> 01:16:41,600
Speaker 1: have spoke to the guy I wrote the article, and

1743
01:16:41,640 --> 01:16:44,920
Speaker 1: I'm just like, it's dangerous that you put that out there,

1744
01:16:45,000 --> 01:16:48,920
Speaker 1: because in that a is not true. But also like

1745
01:16:49,120 --> 01:16:51,599
Speaker 1: when you say something like that, you never know who's

1746
01:16:51,680 --> 01:16:53,320
Speaker 1: actually gonna believe that.

1747
01:16:54,240 --> 01:16:55,800
Speaker 2: What I realized is that.

1748
01:16:57,479 --> 01:17:01,559
Speaker 4: Those people who write those kind of are articles don't

1749
01:17:01,720 --> 01:17:04,559
Speaker 4: really have a lot of conversations with a diverse group

1750
01:17:04,640 --> 01:17:09,160
Speaker 4: of black people. They're in a bubble and they talked

1751
01:17:09,240 --> 01:17:12,040
Speaker 4: to a certain group of black people all the time,

1752
01:17:12,400 --> 01:17:16,360
Speaker 4: so they have no idea what black people think about

1753
01:17:16,479 --> 01:17:17,160
Speaker 4: certain things.

1754
01:17:17,280 --> 01:17:19,439
Speaker 2: And I bring this example up all the time. But

1755
01:17:19,560 --> 01:17:20,880
Speaker 2: MSNBC did that to me.

1756
01:17:21,439 --> 01:17:26,640
Speaker 4: In regards to the border, because it was three different situations.

1757
01:17:26,720 --> 01:17:29,280
Speaker 4: There was a parking attendant who used to work in

1758
01:17:29,360 --> 01:17:30,800
Speaker 4: the city that I used to see all the time,

1759
01:17:31,360 --> 01:17:33,400
Speaker 4: and he would come to me and complain to me

1760
01:17:34,000 --> 01:17:38,920
Speaker 4: about these gangs from other countries raising hell in his

1761
01:17:39,040 --> 01:17:41,600
Speaker 4: neighborhood and he wanted something done about it. And he

1762
01:17:41,760 --> 01:17:44,559
Speaker 4: I remember him saying, it's because Biden got that fucking

1763
01:17:44,680 --> 01:17:48,200
Speaker 4: border open the way that he come. Then, my people

1764
01:17:48,280 --> 01:17:51,880
Speaker 4: in Chicago, they were complaining to me just about how

1765
01:17:52,640 --> 01:17:54,759
Speaker 4: the migrants were getting more.

1766
01:17:54,640 --> 01:17:55,880
Speaker 2: Resources than they were.

1767
01:17:55,960 --> 01:17:58,400
Speaker 4: They felt like, Yo, you got people in the South

1768
01:17:58,439 --> 01:18:01,240
Speaker 4: side of Chicago, point just in Fransranchise who can't get

1769
01:18:01,400 --> 01:18:03,040
Speaker 4: nothing from this government.

1770
01:18:03,080 --> 01:18:05,880
Speaker 2: But they giving these people, you know, rooming board and

1771
01:18:06,640 --> 01:18:07,799
Speaker 2: money in some cases.

1772
01:18:08,360 --> 01:18:11,960
Speaker 4: So when I'm hearing these conversations, these are black people

1773
01:18:12,120 --> 01:18:14,479
Speaker 4: talking to me about this. So I'll never forget it.

1774
01:18:14,520 --> 01:18:16,920
Speaker 4: I did an interview with Fox News Digital and the

1775
01:18:17,000 --> 01:18:19,879
Speaker 4: guy simply asked me. He asked me a simple question, Charlamage,

1776
01:18:19,920 --> 01:18:21,640
Speaker 4: do you think the border is going to be an

1777
01:18:21,720 --> 01:18:22,719
Speaker 4: issue come November?

1778
01:18:23,479 --> 01:18:27,200
Speaker 2: And I was like, hell yeah. And literally I wasn't

1779
01:18:27,200 --> 01:18:29,120
Speaker 2: even expecting him to ask me that question. He just

1780
01:18:29,240 --> 01:18:29,519
Speaker 2: asked me.

1781
01:18:29,760 --> 01:18:31,880
Speaker 4: Immediately, I just start thinking about all of these people

1782
01:18:32,080 --> 01:18:34,080
Speaker 4: who have been talking to me. I think about when

1783
01:18:34,160 --> 01:18:37,840
Speaker 4: Mayor Adams, I forgot something that happened in the city

1784
01:18:38,479 --> 01:18:41,519
Speaker 4: and they made all the schools and they made they

1785
01:18:41,560 --> 01:18:44,800
Speaker 4: made a school. Uh, they made all the kids homeschool

1786
01:18:45,560 --> 01:18:46,600
Speaker 4: so the migrants could come in.

1787
01:18:46,680 --> 01:18:47,000
Speaker 2: I forgot.

1788
01:18:47,160 --> 01:18:48,360
Speaker 4: I don't know if it was a snow summing, it

1789
01:18:48,439 --> 01:18:50,439
Speaker 4: was something that happened in the city and they made

1790
01:18:50,520 --> 01:18:52,240
Speaker 4: all of them. They let all of the migrants stay

1791
01:18:52,240 --> 01:18:54,600
Speaker 4: in the school while the kids stayed home at homeschool.

1792
01:18:54,320 --> 01:18:57,439
Speaker 2: And parents called breakfast club wiln.

1793
01:18:57,680 --> 01:19:00,000
Speaker 4: So I'm just thinking about all of these different scenario

1794
01:19:00,520 --> 01:19:03,080
Speaker 4: and I say, yeah, but it's not because of you know,

1795
01:19:03,200 --> 01:19:08,080
Speaker 4: some prejudice towards brown people is because people see, you

1796
01:19:08,120 --> 01:19:11,560
Speaker 4: know people, some people feel a way about crime, and

1797
01:19:11,680 --> 01:19:13,640
Speaker 4: other people feel a way about the resources that they

1798
01:19:13,680 --> 01:19:15,720
Speaker 4: see a lot of these migrants getting so it's an

1799
01:19:15,720 --> 01:19:16,639
Speaker 4: economic issue.

1800
01:19:17,400 --> 01:19:17,599
Speaker 2: Man.

1801
01:19:17,760 --> 01:19:20,599
Speaker 4: I remember MSNBC took that and put Charlamagne to God

1802
01:19:20,960 --> 01:19:24,320
Speaker 4: is spreading maga messaging. The fuck that got to do

1803
01:19:24,400 --> 01:19:29,880
Speaker 4: with Maga? Everybody I talked to was black about this situation. Everybody.

1804
01:19:29,960 --> 01:19:33,120
Speaker 4: So it's just like y'all haven't spoken to anybody outside

1805
01:19:33,120 --> 01:19:37,200
Speaker 4: of your bubble, and y'all think certain issues are just

1806
01:19:37,439 --> 01:19:40,439
Speaker 4: naturally right wing issues. And then what happens a year later,

1807
01:19:40,600 --> 01:19:43,600
Speaker 4: what ended up being like the top two issue for

1808
01:19:43,760 --> 01:19:45,880
Speaker 4: people is the economy.

1809
01:19:45,680 --> 01:19:48,439
Speaker 2: In the border. That's it. That's one of the reasons

1810
01:19:48,479 --> 01:19:51,200
Speaker 2: that he was able to make America feel like they're

1811
01:19:51,280 --> 01:19:51,880
Speaker 2: not safe.

1812
01:19:52,000 --> 01:19:54,360
Speaker 4: And like I always say, man, any politician that can

1813
01:19:54,439 --> 01:19:56,600
Speaker 4: make you feel like they're gonna put more money in

1814
01:19:56,680 --> 01:19:58,920
Speaker 4: your pocket or make you feel safe.

1815
01:19:58,840 --> 01:20:02,240
Speaker 2: They gonna get you every single time. And that's what

1816
01:20:02,360 --> 01:20:02,599
Speaker 2: he did.

1817
01:20:02,720 --> 01:20:07,240
Speaker 4: He ran a great campaign. Now how he governs, everybody

1818
01:20:07,360 --> 01:20:09,720
Speaker 4: paying for that right now. But he ran he ran

1819
01:20:09,800 --> 01:20:12,960
Speaker 4: a campaign that called him to win an election.

1820
01:20:15,040 --> 01:20:18,000
Speaker 1: There you have it, ladies and gentlemen, Charlotte Man appreciate

1821
01:20:18,040 --> 01:20:19,920
Speaker 1: before we go, I got ask you who's your top

1822
01:20:20,000 --> 01:20:21,720
Speaker 1: five hip hop radio personalities?

1823
01:20:21,760 --> 01:20:22,240
Speaker 2: Of all time.

1824
01:20:24,160 --> 01:20:28,360
Speaker 4: Top five hip hop radio personalities of all time. I

1825
01:20:28,439 --> 01:20:30,559
Speaker 4: hate when I get asked this question because I gotta

1826
01:20:30,600 --> 01:20:33,800
Speaker 4: be objective and I gotta I gotta salute people who

1827
01:20:33,880 --> 01:20:35,160
Speaker 4: love kicking my back end.

1828
01:20:37,240 --> 01:20:39,240
Speaker 2: I mean definitely Wendy Williams for sure.

1829
01:20:39,320 --> 01:20:40,320
Speaker 1: And you can include yourself.

1830
01:20:40,600 --> 01:20:46,960
Speaker 4: No, I'm not including so Wendy Williams, Angie Martinez. You

1831
01:20:47,040 --> 01:20:48,200
Speaker 4: gotta put star in there.

1832
01:20:48,640 --> 01:20:51,599
Speaker 2: Star. You don't think so he's of everybody.

1833
01:20:51,720 --> 01:20:52,479
Speaker 3: He's not in your five.

1834
01:20:52,760 --> 01:20:57,960
Speaker 2: I mean top five all times. Finish your ed Lover, Okay,

1835
01:21:00,240 --> 01:21:04,640
Speaker 2: And see that's tough. It's a tough list, you know what.

1836
01:21:04,840 --> 01:21:07,479
Speaker 2: Hold on, let me back up a little bit. Is

1837
01:21:07,560 --> 01:21:09,760
Speaker 2: that love with Doctor dres One? Okayle me back up

1838
01:21:09,760 --> 01:21:15,400
Speaker 2: a little bit. Wendy Williams, Angie Martinez Sway Okay, Okay,

1839
01:21:15,520 --> 01:21:18,120
Speaker 2: Big Boy Okay, ed Love Okay.

1840
01:21:18,920 --> 01:21:21,080
Speaker 4: Then I would y add you're right then that then

1841
01:21:21,160 --> 01:21:22,920
Speaker 4: then it would be you can even edit that.

1842
01:21:23,040 --> 01:21:26,760
Speaker 2: That's my top five, my top five. That's my top five.

1843
01:21:26,920 --> 01:21:31,040
Speaker 4: My top five is Wendy Williams, Angie Martinez, Big Boy,

1844
01:21:31,360 --> 01:21:33,880
Speaker 4: Sway at Love. But that's the top five to me

1845
01:21:34,280 --> 01:21:35,880
Speaker 4: hip hop radio personalities.

1846
01:21:36,120 --> 01:21:38,479
Speaker 1: Yeah, I was definitely gonna put Big Boy in there

1847
01:21:38,520 --> 01:21:40,240
Speaker 1: for sure. I was gonna put you in there for sure,

1848
01:21:40,840 --> 01:21:44,080
Speaker 1: even flex I mean regardless.

1849
01:21:44,160 --> 01:21:46,240
Speaker 2: I can't put him over those five. And then you

1850
01:21:46,280 --> 01:21:47,120
Speaker 2: said personality.

1851
01:21:47,240 --> 01:21:49,520
Speaker 4: See, to me, it is a different between a personality

1852
01:21:49,560 --> 01:21:52,120
Speaker 4: and a DJ and I mean he's both, right, But

1853
01:21:52,240 --> 01:21:56,280
Speaker 4: I still those five. I mean you can go to

1854
01:21:57,479 --> 01:22:01,400
Speaker 4: iconic hues their eye, but you can go to iconic

1855
01:22:01,560 --> 01:22:05,320
Speaker 4: interviews from each and every one of them, like literally,

1856
01:22:05,920 --> 01:22:06,800
Speaker 4: like I mean.

1857
01:22:06,800 --> 01:22:09,479
Speaker 1: Boy, big Boy, yeah, because of the whole West Coast.

1858
01:22:09,720 --> 01:22:13,240
Speaker 5: Yeah, because I know he's a legend. He got a coast,

1859
01:22:13,400 --> 01:22:15,599
Speaker 5: he has an entire coast. I ain't grow up listening

1860
01:22:15,680 --> 01:22:17,360
Speaker 5: to it, Like we didn't have access to that. I

1861
01:22:17,479 --> 01:22:19,920
Speaker 5: understand he's a legend, but we grow up in the nineties.

1862
01:22:20,400 --> 01:22:22,120
Speaker 5: So like, yeah, people didn't gw up listening to Angie

1863
01:22:22,120 --> 01:22:24,240
Speaker 5: Martinez that he was in California. Yeah, I didn't grow up,

1864
01:22:24,240 --> 01:22:25,600
Speaker 5: but no, we did them. I was saying, it's all,

1865
01:22:25,680 --> 01:22:26,160
Speaker 5: it's all listen.

1866
01:22:26,240 --> 01:22:28,720
Speaker 2: I'm just it was in South Carolina, so I didn't

1867
01:22:28,760 --> 01:22:29,920
Speaker 2: hear none of them on regularly.

1868
01:22:30,120 --> 01:22:32,160
Speaker 4: Just but that's why I say those five to me,

1869
01:22:32,640 --> 01:22:36,280
Speaker 4: because they transcended whatever region is. And this was before

1870
01:22:36,360 --> 01:22:38,519
Speaker 4: the internet, you know what I mean. This was before

1871
01:22:39,080 --> 01:22:43,599
Speaker 4: national syndication. You just Big Boy was in movies, Sway

1872
01:22:43,800 --> 01:22:48,200
Speaker 4: was all over MTV. I really and you had interviews

1873
01:22:48,280 --> 01:22:50,400
Speaker 4: that you would hear about like you would hear about

1874
01:22:50,800 --> 01:22:53,080
Speaker 4: the locks went on there, wild out on Diddy.

1875
01:22:53,840 --> 01:22:53,960
Speaker 5: You know.

1876
01:22:54,200 --> 01:22:55,960
Speaker 4: R Kelly just came on and said he got pepper

1877
01:22:55,960 --> 01:22:59,880
Speaker 4: sprayed by jay Z. Like those are historic moments, right,

1878
01:23:00,080 --> 01:23:02,439
Speaker 4: Wendy was I mean, that was what I was saying.

1879
01:23:02,680 --> 01:23:05,760
Speaker 4: All the shock jock ship and every everything everybody's doing.

1880
01:23:05,880 --> 01:23:09,040
Speaker 2: Now, that's probably the first person Wendy ushered all that bullshit.

1881
01:23:09,400 --> 01:23:11,519
Speaker 5: We Breakfast Club is the biggest platform we've ever seen

1882
01:23:11,560 --> 01:23:14,000
Speaker 5: of all time. I think Whinny was the biggest personality.

1883
01:23:14,160 --> 01:23:16,439
Speaker 5: Like I remember listening this is like w b l s.

1884
01:23:16,600 --> 01:23:18,720
Speaker 5: It was like her and then like red Alert will

1885
01:23:18,760 --> 01:23:20,560
Speaker 5: come on and like this is the first time like

1886
01:23:21,120 --> 01:23:24,200
Speaker 5: cool hurt, like not col DJ, what's his name?

1887
01:23:25,600 --> 01:23:28,960
Speaker 2: Tub Rock DJ? Was j Mister Magic. No, it's probably too.

1888
01:23:29,000 --> 01:23:30,439
Speaker 5: Earlier than that, but I'm like, yo, this is like

1889
01:23:30,560 --> 01:23:33,000
Speaker 5: the first introduction to like radio, like before you even

1890
01:23:33,080 --> 01:23:35,200
Speaker 5: like find a Personalities and ed Love and those guys

1891
01:23:35,240 --> 01:23:36,559
Speaker 5: came Love.

1892
01:23:36,400 --> 01:23:39,240
Speaker 2: And doctor Dre had a movie like we forget that,

1893
01:23:39,360 --> 01:23:42,560
Speaker 2: Who's the Man? Like yo, these people were transcending the

1894
01:23:42,680 --> 01:23:44,200
Speaker 2: soundtrack with the soundtrack.

1895
01:23:44,360 --> 01:23:46,400
Speaker 1: But they also had MTV though too, so that was

1896
01:23:46,479 --> 01:23:48,799
Speaker 1: that they had that came.

1897
01:23:48,680 --> 01:23:52,080
Speaker 6: From radio like Real t Raps was first, I don't remember,

1898
01:23:52,120 --> 01:23:53,760
Speaker 6: and then they got Yeah, I think so because they

1899
01:23:53,800 --> 01:23:56,080
Speaker 6: was on Power one on five even before that was

1900
01:23:56,560 --> 01:23:58,840
Speaker 6: next seventh first, and then he went to Power on five.

1901
01:23:58,760 --> 01:24:01,240
Speaker 4: Like these guys, Like I always looked at the people

1902
01:24:01,800 --> 01:24:05,479
Speaker 4: who transcended radio, like who showed you that you can

1903
01:24:05,560 --> 01:24:07,160
Speaker 4: be more than a radio personality?

1904
01:24:07,240 --> 01:24:08,479
Speaker 2: Those are the people who influenced me.

1905
01:24:08,560 --> 01:24:10,519
Speaker 4: Like when I started getting into television and stuff, that

1906
01:24:10,720 --> 01:24:13,000
Speaker 4: wasn't a shock to me because I saw all those

1907
01:24:13,040 --> 01:24:15,519
Speaker 4: people I just named do it you know before me.

1908
01:24:15,560 --> 01:24:16,400
Speaker 2: When people were calling.

1909
01:24:16,280 --> 01:24:18,280
Speaker 4: Me to make cameos and movies and on TV shows,

1910
01:24:18,560 --> 01:24:20,840
Speaker 4: none of that surprised me because I saw everybody do

1911
01:24:20,960 --> 01:24:23,280
Speaker 4: that before me. To me, that was like the hip

1912
01:24:23,320 --> 01:24:27,360
Speaker 4: hop star radio kit, like you know, do you have

1913
01:24:27,479 --> 01:24:30,200
Speaker 4: a book? Have you made an appearance on the TV show?

1914
01:24:30,240 --> 01:24:31,880
Speaker 4: Like that is the type of stuff that I used

1915
01:24:31,920 --> 01:24:35,080
Speaker 4: to look at. So those that top five, to me,

1916
01:24:35,280 --> 01:24:36,800
Speaker 4: those are the ones that are golded. And when you

1917
01:24:36,840 --> 01:24:39,080
Speaker 4: look at somebody like Wendy Man. Wendy left hip hop

1918
01:24:39,240 --> 01:24:43,919
Speaker 4: radio and went to television and had a fourteen fifteen

1919
01:24:44,080 --> 01:24:47,840
Speaker 4: year run on national daytime TV.

1920
01:24:48,600 --> 01:24:52,120
Speaker 2: That was unprecedented. That's the fact. No, she's She's definitely

1921
01:24:52,200 --> 01:24:52,840
Speaker 2: up there for sure.

1922
01:24:53,000 --> 01:24:56,000
Speaker 4: And Angie, I mean, wait till Angie, Wait till Angie

1923
01:24:56,040 --> 01:25:00,080
Speaker 4: Martinez gets in her storytelling back. Wait tell somebody like

1924
01:25:00,120 --> 01:25:04,559
Speaker 4: Angie Martinez who was at the forefront of nineties culture,

1925
01:25:05,120 --> 01:25:09,360
Speaker 4: who is beloved by everybody, right, wait until she starts

1926
01:25:10,400 --> 01:25:13,560
Speaker 4: telling us those stories from the nineties, like you know,

1927
01:25:13,920 --> 01:25:16,800
Speaker 4: like the Tupac interview that she she's such a.

1928
01:25:17,600 --> 01:25:21,559
Speaker 3: You're gonna put out We are, like I text you, yeah,

1929
01:25:22,000 --> 01:25:22,439
Speaker 3: it's coming.

1930
01:25:22,560 --> 01:25:24,040
Speaker 2: No, no, no, It's like it's been.

1931
01:25:24,320 --> 01:25:27,040
Speaker 4: There's been a lot of conversations since then, and Angie's

1932
01:25:27,120 --> 01:25:29,280
Speaker 4: Angie's like, now, fuck that, y'all be on my head

1933
01:25:29,280 --> 01:25:30,439
Speaker 4: too much about this every time it.

1934
01:25:30,479 --> 01:25:33,320
Speaker 2: Even gets mentioned. And you got the right place. Yes see,

1935
01:25:33,360 --> 01:25:35,200
Speaker 2: it's definitely coming out. But you know, but Angie's got

1936
01:25:35,200 --> 01:25:37,679
Speaker 2: her own situations going on too, But it's definitely gonna.

1937
01:25:37,760 --> 01:25:40,040
Speaker 1: You know, she's one of the most talented people ever,

1938
01:25:40,200 --> 01:25:43,920
Speaker 1: Like even us being interviewed by heart. It's like it's

1939
01:25:43,960 --> 01:25:46,400
Speaker 1: a you could just realize like some people, it's just

1940
01:25:46,520 --> 01:25:48,840
Speaker 1: different level of interviewer because it's so easy.

1941
01:25:48,880 --> 01:25:50,120
Speaker 2: The conversation is so easy.

1942
01:25:50,320 --> 01:25:54,519
Speaker 4: I always said Angie's superpower is making people comfortable, and

1943
01:25:54,760 --> 01:25:56,840
Speaker 4: that is a very rare trait to have you talking

1944
01:25:56,840 --> 01:26:00,320
Speaker 4: about being the person that everybody goes to. Like read

1945
01:26:00,400 --> 01:26:04,320
Speaker 4: Angie's book. R Kelly gets pepper sprayed at the garden.

1946
01:26:05,080 --> 01:26:08,200
Speaker 4: You just got pepper sprayed at the garden. The first

1947
01:26:08,280 --> 01:26:11,040
Speaker 4: thing you want to do is go talk to Angie Martinez.

1948
01:26:11,080 --> 01:26:13,560
Speaker 4: Angie's not even on the air, so they got a

1949
01:26:13,640 --> 01:26:16,120
Speaker 4: bump who's ever off the air to put Angie on

1950
01:26:16,240 --> 01:26:17,800
Speaker 4: so R Kelly can come talk to him.

1951
01:26:18,160 --> 01:26:21,080
Speaker 2: And then as R. Kelly's there, Hole is like, I'm

1952
01:26:21,160 --> 01:26:23,240
Speaker 2: coming to the station. R Kelly, you got to go

1953
01:26:24,080 --> 01:26:26,799
Speaker 2: because you're talking about being pepper sprayed.

1954
01:26:28,439 --> 01:26:31,120
Speaker 4: Who pepper sprayed? He wants to talk about pepper spray

1955
01:26:31,120 --> 01:26:32,280
Speaker 4: And I'm not saying that that happened.

1956
01:26:32,280 --> 01:26:33,760
Speaker 3: I don't know, but that's what's in the book that

1957
01:26:33,840 --> 01:26:34,479
Speaker 3: actually happened.

1958
01:26:35,600 --> 01:26:36,040
Speaker 2: The next night.

1959
01:26:36,200 --> 01:26:38,000
Speaker 5: Really, it was a crazy show because he brought because

1960
01:26:38,040 --> 01:26:39,800
Speaker 5: he had to fill in all that time, so he

1961
01:26:39,880 --> 01:26:41,120
Speaker 5: brought like ti he brought that.

1962
01:26:41,320 --> 01:26:43,760
Speaker 2: I remember that Jai and Friend. But that's my point, Like, like,

1963
01:26:43,880 --> 01:26:46,200
Speaker 2: think about it. The Lox come on and want to

1964
01:26:46,280 --> 01:26:50,080
Speaker 2: talk about throwing a refrigerator off a roof? On Diddy?

1965
01:26:50,160 --> 01:26:52,280
Speaker 2: Did he got to come in with the contracts? On

1966
01:26:52,400 --> 01:26:53,000
Speaker 2: Angie Show.

1967
01:26:53,120 --> 01:26:56,160
Speaker 3: Got biggest moment is definitely take over Ethan like oh

1968
01:26:57,040 --> 01:26:57,559
Speaker 3: being up there.

1969
01:26:58,520 --> 01:26:59,280
Speaker 2: He played a part too.

1970
01:26:59,320 --> 01:27:00,800
Speaker 4: We don't even talk about that. We don't even talk

1971
01:27:00,840 --> 01:27:03,640
Speaker 4: about how many artists she helped break. She broke jay

1972
01:27:03,720 --> 01:27:05,559
Speaker 4: z first person that ever played a jay Z song

1973
01:27:05,600 --> 01:27:06,719
Speaker 4: on the radio was Angie Martina.

1974
01:27:07,640 --> 01:27:09,600
Speaker 2: She got the Battle of the Beach. I forgot what

1975
01:27:09,720 --> 01:27:11,320
Speaker 2: record it was, but it was Battle of the Beast.

1976
01:27:11,400 --> 01:27:17,640
Speaker 5: It was ain't no before, ain't nock and fast I

1977
01:27:17,680 --> 01:27:18,559
Speaker 5: gotta be in my mind, might.

1978
01:27:18,479 --> 01:27:20,479
Speaker 2: Have been in my lifetime, in my lifetime, I got

1979
01:27:20,600 --> 01:27:22,439
Speaker 2: I gotta I don't remember sitending the boat was.

1980
01:27:22,479 --> 01:27:25,000
Speaker 5: Retired though that one five nights in a Row it did. Yeah,

1981
01:27:25,040 --> 01:27:26,560
Speaker 5: I used to keep track of her five nights in

1982
01:27:26,560 --> 01:27:26,800
Speaker 5: a row.

1983
01:27:26,880 --> 01:27:28,160
Speaker 2: It was an't no, I don't. I just know it

1984
01:27:28,280 --> 01:27:30,000
Speaker 2: was whatever it was. It was jay Z's first time

1985
01:27:30,040 --> 01:27:30,920
Speaker 2: getting played on the radio.

1986
01:27:31,200 --> 01:27:33,120
Speaker 4: That's when him and Dane pulled up the Agie with

1987
01:27:33,200 --> 01:27:35,439
Speaker 4: the Rockefeller bends with the Rockefeller logo in the front,

1988
01:27:35,479 --> 01:27:35,760
Speaker 4: with Sham.

1989
01:27:36,120 --> 01:27:36,719
Speaker 2: It was fuse.

1990
01:27:36,720 --> 01:27:38,400
Speaker 1: I remember Flex told the money and Dame tried to

1991
01:27:38,439 --> 01:27:40,200
Speaker 1: pay him and he was like, look, I'm not gonna

1992
01:27:40,200 --> 01:27:41,160
Speaker 1: take the money, but I'm gonna.

1993
01:27:40,960 --> 01:27:44,639
Speaker 4: Play the record and Angie played. Angie played whole first.

1994
01:27:45,280 --> 01:27:47,960
Speaker 4: And that's what I'm saying, Angie, we don't give Angie

1995
01:27:48,000 --> 01:27:50,599
Speaker 4: Martinez the credit she deserves. I really, we don't give

1996
01:27:50,640 --> 01:27:54,679
Speaker 4: her her fly. She is an I and it's always

1997
01:27:54,720 --> 01:27:56,920
Speaker 4: been a person of integrity. Like you think about it.

1998
01:27:57,000 --> 01:27:59,639
Speaker 2: I don't want to put the Tupac interview out because

1999
01:28:00,160 --> 01:28:02,599
Speaker 2: I know what this can cause. How many people will

2000
01:28:02,640 --> 01:28:04,120
Speaker 2: do that? Now? All right now? They pointed it out

2001
01:28:04,120 --> 01:28:07,599
Speaker 2: and out before edited. They putting it out, thinking about

2002
01:28:07,600 --> 01:28:08,040
Speaker 2: it after.

2003
01:28:08,120 --> 01:28:11,120
Speaker 4: At the time, Big Tupac was as a as a

2004
01:28:11,240 --> 01:28:15,080
Speaker 4: star on it, talking filthy about everybody viral that was.

2005
01:28:15,360 --> 01:28:16,600
Speaker 2: That was a moment listening to her.

2006
01:28:17,520 --> 01:28:20,160
Speaker 5: We spoke to her about that story and the part

2007
01:28:20,280 --> 01:28:22,800
Speaker 5: where like he didn't really know who she was until

2008
01:28:22,840 --> 01:28:24,599
Speaker 5: he got to jail, because he's listening to her every

2009
01:28:24,640 --> 01:28:25,040
Speaker 5: day in jail.

2010
01:28:25,080 --> 01:28:25,720
Speaker 2: You see what I'm saying.

2011
01:28:25,760 --> 01:28:27,080
Speaker 3: He's like, Yo, I need to sit down with her.

2012
01:28:27,520 --> 01:28:30,280
Speaker 2: Yo. We talk about that, think about her being a

2013
01:28:30,360 --> 01:28:35,040
Speaker 2: judge on American Idol and then saying, I don't want

2014
01:28:35,040 --> 01:28:37,760
Speaker 2: to do it good. I'm good. I don't have to

2015
01:28:37,800 --> 01:28:39,080
Speaker 2: tell nobody she's not good.

2016
01:28:39,080 --> 01:28:41,000
Speaker 1: Just there for big too, like this big stories. And

2017
01:28:41,360 --> 01:28:43,240
Speaker 1: she never went bad on nobody.

2018
01:28:43,439 --> 01:28:43,679
Speaker 2: Never.

2019
01:28:44,240 --> 01:28:47,920
Speaker 1: Most radio personalities at some point they become the villain.

2020
01:28:47,960 --> 01:28:49,600
Speaker 1: You started out as the film was deaf. You were

2021
01:28:49,640 --> 01:28:51,200
Speaker 1: the villain, the ultra villain.

2022
01:28:51,360 --> 01:28:53,760
Speaker 2: I could still be if I want to. We pivoted, though.

2023
01:28:54,680 --> 01:28:56,880
Speaker 4: I pivoted because you know why, I started to realize

2024
01:28:56,960 --> 01:29:00,600
Speaker 4: I felt like I was punching down because when I

2025
01:29:00,680 --> 01:29:04,120
Speaker 4: first started, you know, I'm a little nigga from Monk's Corner,

2026
01:29:04,160 --> 01:29:07,559
Speaker 4: and it's like, yeah, I'm I'm going at the diddies

2027
01:29:07,560 --> 01:29:09,800
Speaker 4: and who I'm going at the people? That's way Now

2028
01:29:09,880 --> 01:29:11,720
Speaker 4: it's like when you get to a certain position, it's like,

2029
01:29:11,920 --> 01:29:14,040
Speaker 4: why am I shitting on this new young artist coming

2030
01:29:14,080 --> 01:29:17,040
Speaker 4: out of Atlanta fud It's like why, Like these are

2031
01:29:17,080 --> 01:29:19,080
Speaker 4: just young brothers and sisters trying to make it. I'm

2032
01:29:19,120 --> 01:29:21,240
Speaker 4: not supposed to like their music now because and that

2033
01:29:21,360 --> 01:29:24,240
Speaker 4: was something I even saw a lot of older personalities do.

2034
01:29:24,680 --> 01:29:26,240
Speaker 2: I used to listen to them, and you could see

2035
01:29:26,280 --> 01:29:26,880
Speaker 2: where they got.

2036
01:29:27,040 --> 01:29:31,519
Speaker 4: They turned into curmudgeons, and they didn't time had changed,

2037
01:29:31,880 --> 01:29:33,880
Speaker 4: and they didn't like the way times were changing.

2038
01:29:34,240 --> 01:29:36,000
Speaker 2: So you either evolve or die.

2039
01:29:36,160 --> 01:29:37,920
Speaker 4: So to me, if I ever get to the point

2040
01:29:37,920 --> 01:29:39,760
Speaker 4: where it's I'm really sick of this shit like this,

2041
01:29:40,000 --> 01:29:41,080
Speaker 4: I just won't do it no more.

2042
01:29:41,240 --> 01:29:44,200
Speaker 2: I'm not gonna be on the radio shitting on Soldier Boy. Why.

2043
01:29:44,680 --> 01:29:45,560
Speaker 2: And I used to hear that.

2044
01:29:45,720 --> 01:29:50,479
Speaker 4: I heard a whole og generation of personalities acting like

2045
01:29:50,600 --> 01:29:53,439
Speaker 4: Soldier Boy was the worst thing that ever happened. And

2046
01:29:53,560 --> 01:29:55,320
Speaker 4: that didn't make any sense to me because I'm like,

2047
01:29:55,520 --> 01:29:59,400
Speaker 4: you're not supposed to like that. You're forty almost fifty

2048
01:29:59,520 --> 01:30:01,599
Speaker 4: years old, So if you're going to be in the space,

2049
01:30:02,120 --> 01:30:04,760
Speaker 4: let them cook. And so it's like for me, it's like,

2050
01:30:04,800 --> 01:30:07,000
Speaker 4: I don't, I don't. I don't need to be that

2051
01:30:07,120 --> 01:30:08,960
Speaker 4: person no more. I'd rather go piss off the President.

2052
01:30:09,040 --> 01:30:13,559
Speaker 2: Now, piss off you know that's the new book the President.

2053
01:30:14,000 --> 01:30:15,720
Speaker 5: I got like two of the things last year off camera,

2054
01:30:15,800 --> 01:30:18,599
Speaker 5: but one of them is that the late night thing

2055
01:30:18,640 --> 01:30:20,879
Speaker 5: that you spoke of. Obviously our toy Hall, the influence

2056
01:30:21,120 --> 01:30:23,400
Speaker 5: we see you on the Daily Show. It feels like

2057
01:30:23,439 --> 01:30:24,120
Speaker 5: a natural thing.

2058
01:30:24,200 --> 01:30:24,360
Speaker 2: Man.

2059
01:30:24,520 --> 01:30:26,760
Speaker 4: I love doing to what's the dealth? I mean, you know,

2060
01:30:26,760 --> 01:30:28,720
Speaker 4: I have shoot the Comedy Central. I have my own

2061
01:30:28,760 --> 01:30:31,640
Speaker 4: show with Comedy Central, The God's on This Truth. Then

2062
01:30:31,640 --> 01:30:33,840
Speaker 4: we changed it to the Hell of a Week and

2063
01:30:34,400 --> 01:30:35,840
Speaker 4: I mean it was a cool show. You know, like

2064
01:30:35,880 --> 01:30:37,160
Speaker 4: a lot of the stuff that we talked about on

2065
01:30:37,200 --> 01:30:38,880
Speaker 4: the show is agent Well. I just put up a

2066
01:30:39,000 --> 01:30:43,080
Speaker 4: clip of it over the weekend about you know, denoxification, right,

2067
01:30:43,200 --> 01:30:45,080
Speaker 4: and how a lot of times we have a lot

2068
01:30:45,120 --> 01:30:48,400
Speaker 4: of these conversations about, oh this is nineteen We're going

2069
01:30:48,400 --> 01:30:50,360
Speaker 4: back to nineteen forties Germany, and you know, listen, there

2070
01:30:50,439 --> 01:30:52,000
Speaker 4: was a lot of death, there was a lot of loss,

2071
01:30:52,080 --> 01:30:54,560
Speaker 4: but the Nazis ultimately lost. I think we need to

2072
01:30:54,640 --> 01:30:56,760
Speaker 4: keep that in perspective, and when they lost, there was

2073
01:30:56,840 --> 01:31:00,280
Speaker 4: a denoxification of the whole Germany. Like, we're going to

2074
01:31:00,840 --> 01:31:02,760
Speaker 4: get to a point in America where that's gonna happen,

2075
01:31:02,800 --> 01:31:09,040
Speaker 4: because you know, whenever you have an anti democratic political movement,

2076
01:31:09,200 --> 01:31:14,320
Speaker 4: you're going to get pushback culturally, legally, and institutionally. It's

2077
01:31:14,400 --> 01:31:17,040
Speaker 4: just the natural thing. So there's gonna be a demagification

2078
01:31:17,080 --> 01:31:18,840
Speaker 4: of America. So a lot of the stuff we did

2079
01:31:18,920 --> 01:31:22,200
Speaker 4: on that show it aged well, but I mean it

2080
01:31:22,320 --> 01:31:23,840
Speaker 4: just didn't do well enough to.

2081
01:31:23,800 --> 01:31:24,400
Speaker 2: Stay on the air.

2082
01:31:24,560 --> 01:31:26,120
Speaker 4: So you know, you get you get two seasons of

2083
01:31:26,200 --> 01:31:30,360
Speaker 4: it and you move on. But they liked me in

2084
01:31:30,439 --> 01:31:32,160
Speaker 4: that space, and so when it came when the Daily

2085
01:31:32,200 --> 01:31:36,120
Speaker 4: Show was it was rotating hosts after Trevor Noah left,

2086
01:31:36,640 --> 01:31:40,160
Speaker 4: they bought me in to be a guest host. And yeah,

2087
01:31:40,280 --> 01:31:42,080
Speaker 4: it was just one of those things like, yeah, it

2088
01:31:42,240 --> 01:31:44,599
Speaker 4: just fit like a glove man, Like that's a well

2089
01:31:44,680 --> 01:31:46,720
Speaker 4: oiled machine over there at the Daily Show. Like you

2090
01:31:46,880 --> 01:31:49,920
Speaker 4: really got to be whack to not have success at

2091
01:31:49,920 --> 01:31:53,040
Speaker 4: the Daily Show. No, seriously, it's literally like probably playing

2092
01:31:53,080 --> 01:31:56,880
Speaker 4: for the Patriots in the nineties early two thousands are like.

2093
01:31:56,960 --> 01:31:58,360
Speaker 2: Playing for the Bulls in the nineties.

2094
01:31:58,479 --> 01:32:01,280
Speaker 4: It's just a system that you if you got talent,

2095
01:32:02,479 --> 01:32:04,320
Speaker 4: just going there and be a part of the system.

2096
01:32:04,400 --> 01:32:06,479
Speaker 4: And like, I can go in there with different ideas,

2097
01:32:06,640 --> 01:32:09,600
Speaker 4: different pov They might have been listening to me on

2098
01:32:09,680 --> 01:32:12,080
Speaker 4: the podcast or breakfast Club, heard me say something and say, yo,

2099
01:32:12,160 --> 01:32:13,000
Speaker 4: let's expound on.

2100
01:32:13,080 --> 01:32:13,760
Speaker 2: That, and.

2101
01:32:15,320 --> 01:32:17,400
Speaker 4: Like literally I can go in there in a day

2102
01:32:18,200 --> 01:32:21,120
Speaker 4: and come out with one of those monologues because you know,

2103
01:32:21,160 --> 01:32:23,320
Speaker 4: the writing team over there is so ill.

2104
01:32:23,760 --> 01:32:27,120
Speaker 2: You know, I got my own ideas. I write myself

2105
01:32:27,200 --> 01:32:29,920
Speaker 2: as well, and it's it's just it's just, yeah, I

2106
01:32:29,960 --> 01:32:31,720
Speaker 2: love the Daily Show. I love what they do over there.

2107
01:32:31,800 --> 01:32:34,200
Speaker 1: When Trump had that tweet about you, did that impact

2108
01:32:34,280 --> 01:32:37,439
Speaker 1: you it anyway? Like did you feel external pressure of

2109
01:32:37,479 --> 01:32:39,680
Speaker 1: people reaching out or you.

2110
01:32:39,720 --> 01:32:41,400
Speaker 4: Know, I mean, it's just like anything else. You wake

2111
01:32:41,479 --> 01:32:43,839
Speaker 4: up and you know, you see a bunch of text messages.

2112
01:32:44,360 --> 01:32:46,360
Speaker 4: You don't quite know what's going on because you literally

2113
01:32:46,479 --> 01:32:50,639
Speaker 4: you're just you're just waking up. And then it cause

2114
01:32:50,640 --> 01:32:52,320
Speaker 4: it's the President of the United States of America. You're like,

2115
01:32:52,800 --> 01:32:55,240
Speaker 4: oh ship, and then you take a deep breath and

2116
01:32:55,280 --> 01:32:57,720
Speaker 4: you're like this what you It's what you're here for.

2117
01:32:57,840 --> 01:32:58,400
Speaker 2: This is what you signed.

2118
01:32:58,479 --> 01:33:01,120
Speaker 1: So it didn't impact you in anyway, not that I

2119
01:33:01,240 --> 01:33:01,479
Speaker 1: know of.

2120
01:33:01,640 --> 01:33:03,280
Speaker 4: You know what I mean, But like, that's I mean,

2121
01:33:03,320 --> 01:33:05,559
Speaker 4: that's such a good point because there are a lot

2122
01:33:05,640 --> 01:33:10,720
Speaker 4: of things, especially when you're forget anything involved in hip hop,

2123
01:33:10,840 --> 01:33:13,040
Speaker 4: Like anything that can happen from that is nothing I've

2124
01:33:13,040 --> 01:33:13,599
Speaker 4: never seen before.

2125
01:33:13,640 --> 01:33:13,800
Speaker 2: Y'all.

2126
01:33:13,800 --> 01:33:15,080
Speaker 4: See you've seen me get punched in the back of

2127
01:33:15,120 --> 01:33:17,800
Speaker 4: the head on video and running down the street like

2128
01:33:17,840 --> 01:33:21,160
Speaker 4: you've seen, Like I've been coming out of the pharmacy

2129
01:33:21,240 --> 01:33:22,760
Speaker 4: in New York and people try to attack me, like

2130
01:33:22,800 --> 01:33:24,680
Speaker 4: you see stuff like that back in the day. But

2131
01:33:26,479 --> 01:33:32,240
Speaker 4: those different conversations, those political conversations are even coming to

2132
01:33:32,360 --> 01:33:37,760
Speaker 4: the defense of people who may be getting you know, attacked. Yeah,

2133
01:33:37,840 --> 01:33:40,439
Speaker 4: you'll see that show up in the real world. Like

2134
01:33:40,520 --> 01:33:44,240
Speaker 4: I remember there was one incident. There was one incident

2135
01:33:44,280 --> 01:33:45,960
Speaker 4: in particular. I'll tell y' all off here, but yeah,

2136
01:33:46,000 --> 01:33:49,840
Speaker 4: there was there was like some real what what you

2137
01:33:49,920 --> 01:33:52,200
Speaker 4: mean I can't get house insurance?

2138
01:33:57,640 --> 01:33:58,600
Speaker 2: Yea insurance?

2139
01:33:58,640 --> 01:34:01,920
Speaker 4: What like that's crazy, Yo, This ship is real, right,

2140
01:34:02,600 --> 01:34:05,479
Speaker 4: that's but but that's that's you know, when you when

2141
01:34:05,479 --> 01:34:08,240
Speaker 4: you have certain conversations and you know, you come to

2142
01:34:08,280 --> 01:34:10,800
Speaker 4: the defense of certain things like yeah, ship like that

2143
01:34:11,000 --> 01:34:13,960
Speaker 4: is gonna happen. So I don't you know, yeah, whatever

2144
01:34:14,960 --> 01:34:17,559
Speaker 4: I touch, Troy off Man, I don't want get nobody

2145
01:34:17,640 --> 01:34:18,040
Speaker 4: no ideas.

2146
01:34:18,160 --> 01:34:21,240
Speaker 1: Please, Yeah, all right, my brother, Well thank you man,

2147
01:34:21,320 --> 01:34:25,000
Speaker 1: thank you, Yes, sir, I'm glad we got a chance

2148
01:34:25,040 --> 01:34:25,320
Speaker 1: to do it.

2149
01:34:25,439 --> 01:34:27,040
Speaker 2: Like I said, we known each other for a long time,

2150
01:34:27,160 --> 01:34:29,000
Speaker 2: so long time. Great conversation.

2151
01:34:29,200 --> 01:34:31,200
Speaker 1: Yeah, yeah, but anything you want to tell the audience

2152
01:34:31,240 --> 01:34:32,120
Speaker 1: before before you finish.

2153
01:34:32,200 --> 01:34:34,479
Speaker 4: Yeah, make sure you check out the Breakfast Club on Netflix. Man,

2154
01:34:34,520 --> 01:34:37,439
Speaker 4: go to Netflix. Set your reminders. You know, you're still

2155
01:34:37,439 --> 01:34:39,479
Speaker 4: gonna see clips on social media. You still gonna see

2156
01:34:39,479 --> 01:34:41,760
Speaker 4: clips on YouTube. But if you want to see a

2157
01:34:41,760 --> 01:34:44,479
Speaker 4: lot of those full conversations, you're gonna have to, uh,

2158
01:34:44,640 --> 01:34:47,200
Speaker 4: you know, go on Netflix, and we're gonna see what happens.

2159
01:34:47,240 --> 01:34:49,479
Speaker 4: Like we're the first, you know, we're the first up

2160
01:34:49,520 --> 01:34:51,200
Speaker 4: to bat you know us and you know the Joe

2161
01:34:51,280 --> 01:34:53,160
Speaker 4: and Jada's and you know, I see Rich Paul and

2162
01:34:53,240 --> 01:34:57,000
Speaker 4: Max Kellerman on there. Now Royal Mall, boss Stul did

2163
01:34:57,479 --> 01:34:59,680
Speaker 4: Bollstule got some podcasts over there, I Heart got some

2164
01:34:59,800 --> 01:35:00,240
Speaker 4: over there.

2165
01:35:00,720 --> 01:35:03,120
Speaker 2: You know, Spotify got some over there. We just gonna

2166
01:35:03,120 --> 01:35:03,759
Speaker 2: see what happens.

2167
01:35:03,920 --> 01:35:05,840
Speaker 4: Like you, we don't know if something's gonna work or not,

2168
01:35:06,280 --> 01:35:08,280
Speaker 4: you know, but you know, like I don't, I think

2169
01:35:08,360 --> 01:35:12,479
Speaker 4: that we've we got enough cache that if you know,

2170
01:35:12,920 --> 01:35:14,599
Speaker 4: things don't go go right, will be okay.

2171
01:35:14,720 --> 01:35:15,639
Speaker 3: Yeah, I think he'll be fine.

2172
01:35:15,720 --> 01:35:17,599
Speaker 5: And y'all, yeah, it's been tested right like you went

2173
01:35:17,640 --> 01:35:20,800
Speaker 5: from Revolt like y'all, y'all moved around and people stayed.

2174
01:35:20,920 --> 01:35:22,920
Speaker 4: Yeah, we see it before I mean, even look at

2175
01:35:22,960 --> 01:35:25,200
Speaker 4: what Joe Rogan did with Spotify. Joe Rogan with Spotify,

2176
01:35:25,720 --> 01:35:28,200
Speaker 4: he was behind the paywall. You know, he still had

2177
01:35:28,240 --> 01:35:33,400
Speaker 4: ten million people, you know, watching him every month. Right,

2178
01:35:33,680 --> 01:35:36,479
Speaker 4: But then you know he came from he Spotify realized

2179
01:35:36,479 --> 01:35:38,640
Speaker 4: like that wasn't a good model for him to be

2180
01:35:39,080 --> 01:35:41,360
Speaker 4: behind the paywall with the video and everything else, and

2181
01:35:41,439 --> 01:35:43,280
Speaker 4: so they decided to go wide again.

2182
01:35:43,880 --> 01:35:47,640
Speaker 2: And I don't think Joe Rogan skipped the beat. I

2183
01:35:47,720 --> 01:35:48,160
Speaker 2: don't think so.

2184
01:35:48,240 --> 01:35:52,120
Speaker 1: Anyways, all right, y'all, Rail, We see you guys next week.

2185
01:35:52,200 --> 01:35:52,840
Speaker 2: Pace, Pace,