Speaker 1: Welcome back, everybody to a brand new episode of Big
Speaker 1: Money Energy, where we talked to super successful and self
Speaker 1: made people to find out exactly how they did it,
Speaker 1: how they went from nothing to something. I'm Ryan, sirhand,
Speaker 1: and today I am joined by the effervescent Gary V.
Speaker 1: You all know who he is. You see him everywhere.
Speaker 1: He's been ranting at you for years and years and
Speaker 1: years and years and years. He is a media mogul,
Speaker 1: angel investor, Chairman of Interact, CEO of Intermedia, multi time
Speaker 1: best selling author, and so much more. And we go
Speaker 1: through a lot. We talk about the importance of letting
Speaker 1: the people you hired do their jobs. We talk about
Speaker 1: why you're branding will always outpace your sales, and we
Speaker 1: talked about how to build a business empire using social
Speaker 1: media because obviously we've got to go through that with Gary,
Speaker 1: that's what he's known for, That's how he built such
Speaker 1: an amazing, amazing, amazing platform. So let's get into it.
Speaker 1: Welcome to another episode. Today is a very very special
Speaker 1: day because I'm sitting down with one of my favorite people,
Speaker 1: a huge influences to why I'm even here talking to
Speaker 1: you right now, a media mogul, investor, multi time New
Speaker 1: York Times best selling author, Gary Vaynerchuk. And there really
Speaker 1: isn't a whole lot that this guy hasn't done. He
Speaker 1: is a leading entrepreneur, he is an angel investor, he's
Speaker 1: chairman of Ainner Acts, he's CEO of Ayner Media. There's
Speaker 1: probably fifteen thousand other things that he's done during quarantine
Speaker 1: and probably this morning already. He's one of the most
Speaker 1: innovative and influential people in the world. Welcome Gary v.
Speaker 1: How you doing, man, I'm doing extremely well. It's really
Speaker 1: good to be here with you. Ryanan. I hope you're
Speaker 1: super well and I'm excited to get into it. Yeah. Man,
Speaker 1: So this is your fault, just to let you know, right.
Speaker 1: I don't know if people say that to you all
Speaker 1: the time, but I remember a couple of years ago
Speaker 1: when we were having breakfast, yeah, at the Mercer Hotel,
Speaker 1: and you pointed to the cameras and everybody, and you said,
Speaker 1: this is what's going to happen, right, and it's gonna
Speaker 1: be everybody and now here it is. Yeah, you know,
Speaker 1: I think, um, so many of the nice things you
Speaker 1: set up front, I had. I have done some things
Speaker 1: this morning. I had a meeting with my Singapore office
Speaker 1: this morning, and I was talking to an employee who's
Speaker 1: just joined, and I said, you know, I have a
Speaker 1: very very very narrow super skill surrounded by other skills,
Speaker 1: competencies solid we all have, you know, kind of like
Speaker 1: different ladders done, like what we're good at and what
Speaker 1: we're bad at. But I do have a great intuition
Speaker 1: around what people are going to do and where attention is.
Speaker 1: It's really interesting to talk to you. I actually use
Speaker 1: the analogy of real estate development a lot in my
Speaker 1: own head and kind of sometimes in public, which is
Speaker 1: I almost trade attention the way a great real estate
Speaker 1: developer real estate agent trades neighborhoods. You know, I'm able
Speaker 1: to see something and say, oh, not guessing, not long
Speaker 1: term twenty nine years from now, oh in the next
Speaker 1: thirty six to forty eight months, quote unquote, this neighborhood
Speaker 1: is about to turn, or this neighborhood is about to develop.
Speaker 1: And sometimes that neighborhood is podcasting, and sometimes that neighborhood
Speaker 1: is TikTok, and sometimes that neighborhood is Facebook. And then
Speaker 1: by the way, the reverse, you know, this is something
Speaker 1: you know and probably a lot of people in the audience,
Speaker 1: but I know your audience is broad. Like mind. Sometimes
Speaker 1: the neighborhood goes from super hot to not as hot.
Speaker 1: You know, Facebook ten years ago was the hottest thing
Speaker 1: for twenty four year old to be on and now
Speaker 1: it is really sixty seventy eight year old behavior. Those
Speaker 1: are the conversations I have every day with developers trying
Speaker 1: to predict the future. Right, where do we invest now?
Speaker 1: And it's not just our attention, right, it's a significant
Speaker 1: amount of money. So where do we put our dollars
Speaker 1: and where's the market going to be? And that's that's
Speaker 1: the issue with the real estate market we have right now,
Speaker 1: and by the way, it's the issue with what I
Speaker 1: do for a living. The reasons so many people struggle
Speaker 1: with content building brand, both as a human or as
Speaker 1: a business, is it is money too. Just because you
Speaker 1: decide that you're going to go all in on TikTok,
Speaker 1: you have to spend money, whether it's adds, whether it's
Speaker 1: people producing the content, whether it's your own time that
Speaker 1: becomes valuable. I think one of the challenges for individuals
Speaker 1: like yourself who are successful at the point of that
Speaker 1: breakfast at the mercer hotel. Is that it takes a
Speaker 1: real fight commitment because you were now allocating hours doing
Speaker 1: this that used to be analyzing data around the neighborhood,
Speaker 1: showing something, recruiting someone building a relately. I know it.
Speaker 1: I mean I run a lot of businesses, Yet there
Speaker 1: is times when I'm writing a book speaking on stage.
Speaker 1: How do you justify the time between Gary Vynerchuk the
Speaker 1: CEO and Gary V the celebrity that everybody knows, Like,
Speaker 1: how are you? How are you even here right now
Speaker 1: doing this time? If you have all of these people
Speaker 1: in Singapore all over the world, easy brand always outpaces sales.
Speaker 1: You know this. I mean you've lived in It's been
Speaker 1: the ark of your life. So I really believe in brand,
Speaker 1: and I think I also believe in karma. I like
Speaker 1: you intuitively from the when we met. We haven't had
Speaker 1: the luxury because we're both busy to spend like the
Speaker 1: kind of time that makes me say, oh my god,
Speaker 1: I fully know this person that you know, but I
Speaker 1: always have good feelings towards it. I believe in Karmen
Speaker 1: doing good things, like when you asked me to be
Speaker 1: on the show. I want to get some people that
Speaker 1: have never heard of me or here's something new for
Speaker 1: me on this podcast that are in your world. I
Speaker 1: want to do it for you because I know a
Speaker 1: lot of people find wherever I am on the internet
Speaker 1: that's good for you. I'm so fascinated by people's ability
Speaker 1: to be so narrow on just transactional. I have to
Speaker 1: do this. This makes me money. Now, this is more
Speaker 1: valuable than anything else. That's wild. I actually think it's
Speaker 1: the third most valuable to building brand and to building karma, serendipity,
Speaker 1: just living life. How do you structure your day? Though,
Speaker 1: as totally logistical question as we kind of get into this,
Speaker 1: you have a family, you know, you live in patent,
Speaker 1: You run these businesses. How many assistance do you have
Speaker 1: who structures your calendar? How do you know is every
Speaker 1: day completely different? How do you structure your goals going
Speaker 1: into the year? Walk me through that process. I have
Speaker 1: two full time admins just for me, so Alexandra and
Speaker 1: Lou are incredible there. Oh, it's always on business, you know,
Speaker 1: which is to the young kids. I have the luxury
Speaker 1: at this point in my career. Two of my former
Speaker 1: assistance and interns went on to be my partner's and
Speaker 1: Empathy wines and a couple of months ago we sold
Speaker 1: that company to Constellation and those guys became millionaires. And
Speaker 1: my other assistance are in my ecosystem and doing extremely well.
Speaker 1: So you know, being my admin it's really hard, I think,
Speaker 1: because it's kind of it's always on its stress. There's
Speaker 1: just a lot going on. However, it's an incredible springboard
Speaker 1: to a career. A lot of people into colonel or
Speaker 1: next early. We're always trying to get that job. But
Speaker 1: even though I know it's a springboard, I'm still uncomfortably
Speaker 1: appreciative every time somebody holds that role because I know
Speaker 1: that for some I'm on actively on usually for twelve, thirteen,
Speaker 1: fourteen hours in a day, and then the inbox and
Speaker 1: things are happening twenty four hours a day London, Singapore,
Speaker 1: you know, just my life. So it's a it's a
Speaker 1: high intensity job. So I have those two and they
Speaker 1: cover my inbox and my calendar. When you texted me yesterday,
Speaker 1: you could have paid billion dollars. I wouldn't have known
Speaker 1: that we're doing this today. I only know what I'm
Speaker 1: doing the morning I wake up and look at my calendar.
Speaker 1: For the first time, you start running and I just
Speaker 1: go I know that you know we had the exchange
Speaker 1: and I was and I said yes, and I couldn't
Speaker 1: wait to do it. But whether it was January seven
Speaker 1: or February nineteen, I would have no clue until the morning. Then.
Speaker 1: I have a chief of staff, Marcus Krasas, that has
Speaker 1: been with me for ten years, eleven years. He is
Speaker 1: really far more my right hand within the vainer X ecosystem,
Speaker 1: I would say Marcus and my two admins are the
Speaker 1: actual infrastructure, and my calendar is my boss. I say
Speaker 1: yes and no to things, for example tips. Something I
Speaker 1: implemented a year ago which has been game changing is
Speaker 1: I'll have an hour meeting with Marcus, my chief staff,
Speaker 1: and my two admins today and we will look at
Speaker 1: every single meeting next week and we will do things
Speaker 1: like at the time because what we used to rely
Speaker 1: on is my decision. But the problem is sometimes something
Speaker 1: that I said, hey, let's do this for thirty now
Speaker 1: needs fifteen now doesn't need to happen at all. So
Speaker 1: how do you then deal with Because you're the guy
Speaker 1: right the company is is your name, You're the guy
Speaker 1: people know you, and you spend so much time focused
Speaker 1: on brand how do you deal with founder dependency. I
Speaker 1: know you have great people around you and you promote
Speaker 1: from within, but how is gary multiply excremities on both sides.
Speaker 1: Let me explain. If you were to private investigate my organization,
Speaker 1: everybody listening would be on the ground how stunned they
Speaker 1: would be on how much I don't give a shit
Speaker 1: about and I'm completely uninvolved in. You get freedom, you
Speaker 1: get freedom to the people you hire again at a
Speaker 1: level that would supprise Like I mean it. I spend
Speaker 1: very little time with my CFO. There's things that I
Speaker 1: just delegate. Trust, show me that you're not the guy
Speaker 1: or girl, and then I'll make a decision on training
Speaker 1: you up or firing you. That's my responsibility. It's the
Speaker 1: extreme lack of micromanagement on one side. On and then
Speaker 1: I'm very involved in molding and touching, whether that's winning
Speaker 1: new business, whether that's innovating new products and services, whether
Speaker 1: that's global expansion, whether that's strategic m and A. I
Speaker 1: don't play in the middle, which I think a lot
Speaker 1: of founders do. They're in things they don't need to
Speaker 1: be injure out of insecurity or ego. I focus uncomfortably
Speaker 1: on growth. Now. I had a moment that I called
Speaker 1: counting the bananas on March twenty, which is, oh shit,
Speaker 1: here's COVID. Oh shit, I just got four emails from
Speaker 1: our humongous clients saying, yeah, we're not gonna pay you
Speaker 1: as fast anymore. We're not a very big company compared
Speaker 1: to Chase the Budweiser, so we have no leverage, I
Speaker 1: have overheads. Oh my god, is this stimulus thing going
Speaker 1: to play out the way I think, which is people
Speaker 1: you know, less revenue and way more revenue're gonna get checks.
Speaker 1: So we're not sure enough. That's what happened. We didn't
Speaker 1: get a penny, and so I'm like, I've got to
Speaker 1: navigate this, which makes me go into complete defense mode.
Speaker 1: So literally, for two weeks, I'm literally literally, I knew
Speaker 1: how much we were spending on snacks in the l
Speaker 1: A office, whereas two weeks earlier I couldn't tell you
Speaker 1: what we were spending on our leases, let alone the snacks. Right,
Speaker 1: So I'm very I'm very good at a couple of things.
Speaker 1: One never putting myself in a massive vulnerability where I'll
Speaker 1: go out of business. So in the macro, I still
Speaker 1: have an incredible sense of what the reality of the
Speaker 1: business is. Are b when I have to switch and
Speaker 1: adjust to new information. I'm not ideological and say, well
Speaker 1: you guys and girls take care of this. You're in
Speaker 1: the details of defense. I go directly into hands dirty
Speaker 1: because I'm an operator by nature, and so that's how
Speaker 1: I kind of think about the world. So interesting talking
Speaker 1: to you now, even compared to the last couple of years, right,
Speaker 1: I feel like when I first met you, you know everything.
Speaker 1: Now you know even more, and I think you know
Speaker 1: are great. Here's I want great way earlier than you did. Man,
Speaker 1: But you have a very handsome face, so you've been
Speaker 1: able to pull it off for a long time. I think,
Speaker 1: doesn't it blow you away? Ryan? Everybody's listening, and I
Speaker 1: know there's a lot of winning operators, and winning comes
Speaker 1: in all different scales. I'm just gonna pose this question.
Speaker 1: I know a lot of people while they're running, while
Speaker 1: they're driving, while they're walking their dog, listening to this.
Speaker 1: It is just amazing. When you're a winning player, how
Speaker 1: much better you are twenty years later, fifteen years later,
Speaker 1: ten years later. Like I was a WHISKI I took
Speaker 1: my dad's liquor store business from a three to a
Speaker 1: sixty million dollar business in my early twenties. That's just facts.
Speaker 1: So I knew I had that in me because I've
Speaker 1: been doing the business stuff since I was six, and
Speaker 1: at fourteen eighteen, I really figured it out with sports cards,
Speaker 1: and I knew I had it in me. Yet I
Speaker 1: came into that business with Kobe Bryant like Bravado and
Speaker 1: pulled it off. Yet I cannot believe how the forty
Speaker 1: five year old me would run circles around that twenty
Speaker 1: five year old like circles. And that's called experience. And
Speaker 1: so to your point, you're right, because so much of
Speaker 1: your life is also very very public. What's something that
Speaker 1: people do not know about you? Anything in my personal life?
Speaker 1: Made that decision? It kind of I'd be lying if
Speaker 1: I said there was some big decision. It's just you
Speaker 1: know what I actually think The answer is. Actually, I'll
Speaker 1: give you the answer. I was born in the Soviet Union,
Speaker 1: and I was raised in a household that overly valued
Speaker 1: personal privacy. The end my parents grew up the society
Speaker 1: where people rant it on each other and people went
Speaker 1: to jail. I wish Americans really knew what communism and
Speaker 1: socialism really was. There is such a naive but especially
Speaker 1: in the current political climate, paying higher taxes and you know,
Speaker 1: having universal healthcare or university is not what my parents
Speaker 1: lived in. You're talking about my great it's really ironic
Speaker 1: that we went here. I don't talk about this a lot.
Speaker 1: I literally posted one minute before we went here on
Speaker 1: my Instagram. I'm gonna show you and I literally literally
Speaker 1: I've never done this. Is never have done this. Posted
Speaker 1: a picture both my grandfather's and my great grandfather. I
Speaker 1: never met my dad's dad. He died when my dad
Speaker 1: was fifteen, as you can see by this picture. I
Speaker 1: did meet my mom's dad, but I was too and
Speaker 1: I never I don't remember him, and I didn't know
Speaker 1: my great grandfather, who came to America with us, immigrated
Speaker 1: in his seventies. I recall him a little bit, but
Speaker 1: he also died when I was five. But both of
Speaker 1: my grandfather's spent time in jail, including my mom's dad
Speaker 1: spending ten or twelve ryan for doing entrepreneurial stuff on
Speaker 1: the side, which, oh, by the way, every human in
Speaker 1: Russia did, because that's what happens in communism. Speak to
Speaker 1: anybody in Venezuela, Cuba or Russia that lived in it.
Speaker 1: I think that's one factor. I also think I'm good
Speaker 1: at predicting, and I think that people have come to
Speaker 1: learn that when you exploit your children or tell everybody
Speaker 1: everything about your business, it might be fun for a
Speaker 1: couple of likes on Instagram at the time, but it
Speaker 1: comes with enormous amounts of baggage and stresses. And so
Speaker 1: I think we have you know as as you know
Speaker 1: my family as well. Right we we people know us
Speaker 1: because of a reality television show that focuses more in
Speaker 1: our personal life than it does our actual work. But
Speaker 1: we made a decision a while ago that due to business,
Speaker 1: I sell a significant amount of real estate because of
Speaker 1: what people know about my family. Because they know me.
Speaker 1: For you, and everyone has their own situations, you felt
Speaker 1: like the trade could work itself out. And that's amazing.
Speaker 1: And by the way, for everybody listening who's posting pictures
Speaker 1: of their babies or doing the social media a version
Speaker 1: of a reality show that you lived through, because a
Speaker 1: lot of people are as you know, it's okay to
Speaker 1: do it when it works for you. It's okay to
Speaker 1: change your mind. I'll tell you another thing when we
Speaker 1: touched on it. I do not think because of the
Speaker 1: Gary B persona and most of the content this podcast speeches,
Speaker 1: which is a different version of me than the operator,
Speaker 1: I don't think people really understand me as a businessman.
Speaker 1: For example, in fifteen months, I've created a nine figure
Speaker 1: exit for a direct consumer wine brand. Some solid amount
Speaker 1: of my audience knows. Almost nobody outside of my audience
Speaker 1: knows I co founded, co created, funded something called Rezzie.
Speaker 1: When the most successful restaurant app that has come out
Speaker 1: since Open Table, we exited that in a full cash
Speaker 1: deal hefty nine figures to American Express. Not on my
Speaker 1: resume when the Gary B name gets brought up. So
Speaker 1: I think my persona and personality probably similar to the
Speaker 1: way you feel as a quote unquote reality star who's
Speaker 1: actually a real professional. I think the thing that most
Speaker 1: people don't know is vain or X holding company. If
Speaker 1: I ever sell, it is going to be a billion
Speaker 1: dollar exit on a bad day. I don't think people
Speaker 1: have calibrated my business success and acuum. I don't like
Speaker 1: talking about being smart or being good at business. I
Speaker 1: like talking about, Hey, do you see this opportunity and
Speaker 1: you understand why you're not taking it. It's usually tied
Speaker 1: into insecurity or internal things. So a focus on that
Speaker 1: and be Once you focus on that, you have to
Speaker 1: make content on these things. It's going to you just
Speaker 1: articulated that awareness to you has led to success currently
Speaker 1: it's professional success as you evolved, and this is my
Speaker 1: intuition about you. It may be around the social issues
Speaker 1: you care about, the nonprofits you want to support, the
Speaker 1: disease that takes someone that you love to curate. Political aspirate,
Speaker 1: who the heck you're You're a young man for me,
Speaker 1: that's what I want everybody understand. You don't need Bravo's
Speaker 1: co sign. There's something called TikTok, YouTube, Facebook, Spotify, in perpetuity.
Speaker 1: It's called the Internet. You will play out this way,
Speaker 1: take advantage of it because you can then get happier.
Speaker 1: Walk me through empathy, wines quickly, the idea, the building,
Speaker 1: what it became. It's a great question. It's my life's work.
Speaker 1: I learned about wine when I was fourteen. I would
Speaker 1: sit behind the register of Shoppers Discount Liquors in Springfield Millburn,
Speaker 1: New Jersey, and I would read The Wine Spectator and
Speaker 1: Robert Parker for two or three four hours. I would
Speaker 1: read The wind Spectator in high school. So in a
Speaker 1: lot of ways, it's my life's work. In a lot
Speaker 1: of ways, it took twenty one months to create a
Speaker 1: nine figure exit. But let me break it down for you.
Speaker 1: My life's work. I learned I build a huge business.
Speaker 1: I really no wine like uncomfortably well. I also am
Speaker 1: a very good dude in business, which gave me the
Speaker 1: leverage when I decided to start my own brand to
Speaker 1: go to farmers and get unconscious deals on the grapes
Speaker 1: because of all the beautiful things I did for them
Speaker 1: over the last twenty five years, which allowed me to
Speaker 1: do what I wanted, which was to create the best
Speaker 1: twenty dollar wine in the world. So that was the
Speaker 1: business plan, create the best wine in the world, direct
Speaker 1: to consumer, no shelves, no restaurants, not even my dad's
Speaker 1: story with people people order ship correct subscription, niece. We
Speaker 1: will create a rose, a white, a red, and you
Speaker 1: will get it when it comes out, so you don't
Speaker 1: have to think because people actually don't want to think
Speaker 1: about what wine to buy. Then there's another part of
Speaker 1: the story. My partners in that business Nature Rhodor and
Speaker 1: John Troutman. John Troutman met me at the Boston Wine
Speaker 1: Expo the first year Wine Library TV exploded in two
Speaker 1: thousand seven, and I went up to Boston and I
Speaker 1: had a table where every table at this expo was
Speaker 1: people serving their wines. And I had a table with
Speaker 1: four laptops on it, and I was handing out DVDs
Speaker 1: of my nine best episodes that I put on YouTube.
Speaker 1: And John Troutman was a fan of the show because
Speaker 1: his dad owned a restaurant. He wanted to learn about wine,
Speaker 1: and he helped me hand out DVDs. He then became
Speaker 1: an intern for a wine social network that I bought
Speaker 1: that we failed at, and then became a employee of
Speaker 1: Binner Media in its earliest days. Then I got him
Speaker 1: a mom at a wine distributor that I was friends with.
Speaker 1: He worked there for a year. He decided to come
Speaker 1: back to Biner Media and ended up being at the
Speaker 1: end of his binor media time. In my chief of staff,
Speaker 1: what before I had a chief of staff. I had
Speaker 1: a four person team trying to do what I told
Speaker 1: you earlier called the office of the CEO. It was inefficient.
Speaker 1: I realized that, and so John and Nate Nate was
Speaker 1: another kid at Arizona State who want to learn about wine.
Speaker 1: Found me on YouTube. This is all these young kids
Speaker 1: met me in two thousand six seven on YouTube because
Speaker 1: nobody was doing it, sent an email, got an internship
Speaker 1: at Wine Library. I interacted with him twice during his
Speaker 1: whole internship. I just started Veiner Media with my brother.
Speaker 1: He was interning for Wine Library. I was only there
Speaker 1: once a week because the transformation was happening. He said,
Speaker 1: can I spend some time with you? I said yes.
Speaker 1: I decided to take the fifteen person Beiner Media company
Speaker 1: to Vermont for like a family, kind of like offsite.
Speaker 1: We competed the whole weekend because that's all I loved.
Speaker 1: We played volleyball. I liked the way that Nate played
Speaker 1: volleyball competitively and offered him a job based on how
Speaker 1: he played volleyball. He became my admin, my second ever admin.
Speaker 1: He crushed at it. He then became a j's right
Speaker 1: handed and he then became an office of CEO. I
Speaker 1: had this idea that I was ready to do a
Speaker 1: director consumer wine brand, that I could do it, that
Speaker 1: I could do the twenty other thing that Vainer Media
Speaker 1: was getting big enough that I could take some talent
Speaker 1: from that, and I knew that I had John and Nate.
Speaker 1: I made them my partners. They ran the business along
Speaker 1: with me. And so from the moment I thought about
Speaker 1: it to the day we sold to Consolation was less
Speaker 1: than two years. But really, if you listen carefully, it
Speaker 1: was twelve years on two men. It was my whole life.
Speaker 1: It was all the learnings I picked up on advertising
Speaker 1: on social media, directed consumers, shopify understanding. So that's how
Speaker 1: I think it works, right. I think everything I've accomplished,
Speaker 1: and I mean this with all my soul, everything that
Speaker 1: I've accomplished professionally up to this second of doing this
Speaker 1: podcast will almost be forgotten and dwarfed. But what I
Speaker 1: do between fifty and sixty five, I really believe that
Speaker 1: what was the work for those months? He you had
Speaker 1: your whole life about wine. You knew it. You knew
Speaker 1: the guys with the grapes. It's direct to consumers. You're
Speaker 1: not bottling, is it? We we had We had the yes.
Speaker 1: But that was easy because I can do that every day.
Speaker 1: I mean, I believe that tomorrow I can start a
Speaker 1: subscription base for most products about least ten thousand people
Speaker 1: on the back of just telling my community I'm doing it.
Speaker 1: What was the cost, because I don't know for empathy,
Speaker 1: they were being two hundred forty three times a year
Speaker 1: for twenty bottle of wine, times twelve for a case,
Speaker 1: and so you were paying seven twenty a year for
Speaker 1: the subscription. The biggest parts of that business were building
Speaker 1: the tech stack, the shopify, the email infrastructure. Did you
Speaker 1: do that with people in house at van or did
Speaker 1: you hire outside? Everything was internal. This is the whole
Speaker 1: punch line of everything. I'm up to having the capabilities
Speaker 1: to do this for blueberries and for scarfs and for hats,
Speaker 1: and picking the right talent internally to jump on this
Speaker 1: side that wouldn't hurt Vain or media because you know
Speaker 1: that's also the mothership to do the creative and the
Speaker 1: media spend to acquire customers that have ever heard of
Speaker 1: Gary v and just wanted twenty dollar wine. The biggest part,
Speaker 1: I think, actually in my opinion, was finding the incredible
Speaker 1: people at crush Pad who were the infrastructure of making
Speaker 1: the wine, making that deal and actually tasting a stunning
Speaker 1: amount of red white I was saying red and white
Speaker 1: grapes to make those three wines and really feel like
Speaker 1: I could nail America's palette. That was actual work. But
Speaker 1: Constellation by did they bought the subscription base. You know
Speaker 1: what they bought. They bought recurring revenue, they bought me
Speaker 1: and they bought. What they really bought is a ecosystem
Speaker 1: that now they can instill into all their incredible brands,
Speaker 1: like Robert Mandavi, the Prisoner this one. When you sell
Speaker 1: wine direct consumer, you make a dollar on the dollar.
Speaker 1: When you sell it the normal way that almost every
Speaker 1: single person buys wine, which is usually at a restaurant
Speaker 1: or retailer, the winery sells it to a distributor for
Speaker 1: fifty cents on the dollar. Those are very big economics.
Speaker 1: What do you think about the fact that I left
Speaker 1: the real estate brokerage I was at for twelve years
Speaker 1: plenty of real estate all overhead covered by everybody else's great,
Speaker 1: top of the game, top selling team across the country
Speaker 1: three years in a row. Blew it all up and
Speaker 1: started my own real estate company in the middle of
Speaker 1: a pandemic and announced it in September. To be very frank,
Speaker 1: when I hear you articulate that again, the only thing
Speaker 1: that went through my mind was practicality. You had gotten
Speaker 1: to a place because of the leverage you've created for
Speaker 1: yourself through the decisions and work that you made for yourself,
Speaker 1: that you have been now on the other side of
Speaker 1: the equation where the trade of that infrastructure overhead the
Speaker 1: brand was no longer as remarkable in return to what
Speaker 1: you were getting. And so instead of garnering resentment against
Speaker 1: that institution and infrastructure and yourself for not having the
Speaker 1: balls to do it, you decided to do the smart,
Speaker 1: emotional thing and do it for yourself. Because even if
Speaker 1: you fucking fail, thank god at eight one, you won't
Speaker 1: have the resentment or the regret of not jumping when
Speaker 1: it was black and white obvious that you should jump.
Speaker 1: There's a there's a thing. I don't know where it
Speaker 1: is because we came into this office not too long ago.
Speaker 1: I have like a little plaque here. It's one of
Speaker 1: my favorite quotes that I'd rather regret the things I
Speaker 1: did and the things I never tried. The whole reason
Speaker 1: I went to New York City to try to be
Speaker 1: an actor and gave myself two years because if I
Speaker 1: don't do this, I will regret it for the rest
Speaker 1: of my life. I think this subject that we're touching
Speaker 1: on right now needs a lot more attention. I think
Speaker 1: people would live their lives differently if they actually understood
Speaker 1: that there is an enormous amount of underlying depression and
Speaker 1: sadness in what I would call the sixty year old
Speaker 1: set around regret. Yeah, I remember distinctly. I was on
Speaker 1: the West Side Highway. The Hudson River Park had a
Speaker 1: new piece of grass, and that's where I was with
Speaker 1: fifteen unpaid actors doing the worst performance ever of Romeo
Speaker 1: and Juliet. And I remember standing next to the guy
Speaker 1: that was playing Father Capulets, who was I think seventy four,
Speaker 1: and he was so excited. He was talking about how
Speaker 1: this was going to be his big break. He was
Speaker 1: inviting all these people, and in my head, I was like, man,
Speaker 1: we just almost got hit by a dump truck. We're
Speaker 1: on the side of the highway. You know. I appreciate it.
Speaker 1: I appreciate the huts, but I appreciate all that. But
Speaker 1: I need to start making moves because I do not
Speaker 1: want to be you when I'm seventy five. Unless what
Speaker 1: you were doing on the side of the West Side
Speaker 1: Highway playing Father calpulate to people walking their dogs who
Speaker 1: don't care makes you absolutely happy. Happiness has to come
Speaker 1: first no matter what we do in business and what
Speaker 1: we do in life. And for me, I just knew
Speaker 1: that being that old on the side of the West
Speaker 1: Side Highway wasn't going to make me happy, so I
Speaker 1: had to do something else, you know, the end. What's
Speaker 1: the money mean to you? Then? From the exit and
Speaker 1: the money you've made for investments and the money that
Speaker 1: you have into Vener, you're talking about a significant amount
Speaker 1: of dollars. I think you've lived below your means clearly.
Speaker 1: What does money mean to you? What's the power choice?
Speaker 1: I think that people who make eighty tho dollars a
Speaker 1: year or who make eighty million a year have the
Speaker 1: same opportunity to have choice. It completely is predicated on
Speaker 1: living within the structure. To your point, I am fascinated
Speaker 1: by the ability to be able to save money to
Speaker 1: give you incredible choice because it's about saving money, right.
Speaker 1: It's like, hey, I can do something new for four
Speaker 1: years and if it doesn't work, I can still pay
Speaker 1: my rent, my mortgage, feed my kids my car bill.
Speaker 1: Like it's about saving money. And I think that that
Speaker 1: has gone completely away, which is why people don't have choice.
Speaker 1: I'm sure you know this. Ryan. You see this all
Speaker 1: the time because you sell high network homes and you
Speaker 1: see people who actually can't do it all cash deal
Speaker 1: and you're like, how is that possible? Look at who
Speaker 1: this person is or what it seems they have done.
Speaker 1: It's because they have made a decision. By the way,
Speaker 1: I don't demonize this. If you want to fly private
Speaker 1: and have a yacht and all this, muscletov live your life.
Speaker 1: But for me, what money means is not that, though
Speaker 1: I'm not scared to do it occasionally for special things.
Speaker 1: It's around choice, and that's all it means to me.
Speaker 1: The ability that if tomorrow I want to meditate for
Speaker 1: eighteen months and then come out of it and become
Speaker 1: a politician, a teacher, a Buddha, or triple down on
Speaker 1: being a capitalist entrepreneur, all of it is in choice
Speaker 1: because of what I've been able to create. And I
Speaker 1: don't think that's a millionaire's gift. I really do believe
Speaker 1: because I know these people, because I spend time with
Speaker 1: these people, because a lot of them are my friends
Speaker 1: I grew up with. End or people have been affected
Speaker 1: by my conversation around saving money. I believe almost everybody
Speaker 1: has a salary and then lives above it with credit
Speaker 1: cards and credit I think if people learned at sixty
Speaker 1: three thousand a year twenty to live below it and
Speaker 1: bank savings, that they be shocked how that makes them feel.
Speaker 1: I have two more questions for you, and then gonna
Speaker 1: let you go and run all your companies. One, when
Speaker 1: I told you that I was doing this podcast and
Speaker 1: it was called Big Money Energy, what did that mean
Speaker 1: to you? The first take I had is it's a
Speaker 1: flashy headline that I hope that people come on it
Speaker 1: and break down the non obvious. I believe that almost
Speaker 1: everything I do is the non obvious to the big
Speaker 1: money Energy thing, which allows me probably at the end
Speaker 1: of the day, to be way up there in big
Speaker 1: money Energy. And so my take was, this is gonna
Speaker 1: have that kind of positioning. And then if Ryan does
Speaker 1: a good job, and obviously he's asking me to be
Speaker 1: on it, so I'm he's giving me indicators that he's
Speaker 1: going to if he can juxtaposition that title with thoughtful
Speaker 1: conversation of how you actually get there in the in
Speaker 1: the way that almost everybody doesn't understand. Everybody's complete misunderstanding
Speaker 1: around flash and keeping up with the Joneses and perception
Speaker 1: is reality. I think if you can round that out
Speaker 1: with thoughtfulness, I think it could be really cool. I
Speaker 1: appreciate that last question. When are we gonna go fight
Speaker 1: a house? You know, listen, I'm pretty pumped right, Like,
Speaker 1: I'm a Manhattan boy. I know what market is right
Speaker 1: for you. I remember when we were at the next game, right,
Speaker 1: and honestly, do you guys, how is the market is
Speaker 1: a top? I'm like, yeah, there's blood everywhere, and sit down.
Speaker 1: I want to talk about the blood that was before
Speaker 1: all this. Yeah. I love that you're ending with this
Speaker 1: because it's it's what I of about you. You are
Speaker 1: in pocket with me, brother, I am watching there is
Speaker 1: real collateral damage between COVID and the political climate around
Speaker 1: taxes that I think Manhattan residential real estate. And then
Speaker 1: you also know, like I'm a simple boy, I'm about
Speaker 1: supply and demand. Not only are there a lot of
Speaker 1: people thinking about taxes or have learned that they can
Speaker 1: live a different life outside of the island, there's also
Speaker 1: that's in juxtaposition to the fact that on the super
Speaker 1: high end, the amount of inventory that was being created
Speaker 1: for the five to seven years prior has me awfully
Speaker 1: excited about getting serious about this conversation. But honestly, I'll
Speaker 1: give you a preview. Everybody, I want you to hear this.
Speaker 1: I will be calling Ryan fors Or this second. I
Speaker 1: have a better understanding of timing of like, for example,
Speaker 1: I think this whole year COVID wise is still a
Speaker 1: much bigger wash than most people think, and so I
Speaker 1: think I just want to figure that part out. Plus
Speaker 1: the recruitment that might have you seen what's going on
Speaker 1: with the Miami mayor and like histopfulness about recruiting tech
Speaker 1: come Like Ryan, I'm stunned how many of my business
Speaker 1: contemporation moving from California to Texas. Yeah. Now we've done
Speaker 1: the business that we're doing now between Texas and and
Speaker 1: Florida back and forth, and the communities that we're building
Speaker 1: there with with agents and salespeople. It's crazy, and we're
Speaker 1: doing those We're doing a lot of these deals completely virtually.
Speaker 1: These are big money deals there to million dollar deals
Speaker 1: over the phone. I believe that comes at the detriment
Speaker 1: of Manhattan in the short term, and that excites me
Speaker 1: because I love this. I need the action I'm more
Speaker 1: than happy to give up fifty of my money to
Speaker 1: sit in the city that has this center. I don't
Speaker 1: you know, Miami's cute and all I mean, but let
Speaker 1: there be no confusion. This is fucking the epicenter of
Speaker 1: the universe. You're the man. I want to end on
Speaker 1: that line. Thank you so much for being here, Thanks
Speaker 1: for being on the Padcast. I'll talk soon. Thanks damn.
Speaker 1: If you're ready to take action today based on Gary
Speaker 1: V's entire blueprint for how he got to where he is,
Speaker 1: go to Big Money Energy dot com slash podcast to
Speaker 1: download an action plan and I put together for you
Speaker 1: as well as the show notes. That's Big Money Energy
Speaker 1: dot com slash podcast. Find more podcasts like Big Money
Speaker 1: Energy on the I Heart Radio app or wherever you
Speaker 1: get your podcasts. Big Money Energy is hosted by me
Speaker 1: Ryan Sirhint. It's produced by Mike Costarelli and Joe Lorsca
Speaker 1: and executive produced by Christina Everett.