WEBVTT - Gary Vee 0:00:01.160 --> 0:00:04.960 Welcome back, everybody to a brand new episode of Big 0:00:05.080 --> 0:00:08.600 Money Energy, where we talked to super successful and self 0:00:08.640 --> 0:00:11.640 made people to find out exactly how they did it, 0:00:11.760 --> 0:00:15.160 how they went from nothing to something. I'm Ryan, sirhand, 0:00:15.240 --> 0:00:20.680 and today I am joined by the effervescent Gary V. 0:00:20.880 --> 0:00:22.920 You all know who he is. You see him everywhere. 0:00:23.000 --> 0:00:25.319 He's been ranting at you for years and years and 0:00:25.400 --> 0:00:27.760 years and years and years. He is a media mogul, 0:00:27.840 --> 0:00:32.000 angel investor, Chairman of Interact, CEO of Intermedia, multi time 0:00:32.040 --> 0:00:35.800 best selling author, and so much more. And we go 0:00:35.880 --> 0:00:38.360 through a lot. We talk about the importance of letting 0:00:38.360 --> 0:00:42.000 the people you hired do their jobs. We talk about 0:00:42.000 --> 0:00:45.159 why you're branding will always outpace your sales, and we 0:00:45.200 --> 0:00:48.040 talked about how to build a business empire using social 0:00:48.080 --> 0:00:50.680 media because obviously we've got to go through that with Gary, 0:00:50.760 --> 0:00:52.560 that's what he's known for, That's how he built such 0:00:52.600 --> 0:00:56.040 an amazing, amazing, amazing platform. So let's get into it. 0:00:56.280 --> 0:01:03.760 Welcome to another episode. Today is a very very special 0:01:03.840 --> 0:01:06.039 day because I'm sitting down with one of my favorite people, 0:01:06.160 --> 0:01:09.160 a huge influences to why I'm even here talking to 0:01:09.240 --> 0:01:12.520 you right now, a media mogul, investor, multi time New 0:01:12.600 --> 0:01:16.039 York Times best selling author, Gary Vaynerchuk. And there really 0:01:16.240 --> 0:01:18.520 isn't a whole lot that this guy hasn't done. He 0:01:18.600 --> 0:01:21.119 is a leading entrepreneur, he is an angel investor, he's 0:01:21.160 --> 0:01:23.600 chairman of Ainner Acts, he's CEO of Ayner Media. There's 0:01:23.600 --> 0:01:26.800 probably fifteen thousand other things that he's done during quarantine 0:01:26.880 --> 0:01:29.679 and probably this morning already. He's one of the most 0:01:29.760 --> 0:01:33.560 innovative and influential people in the world. Welcome Gary v. 0:01:33.720 --> 0:01:36.120 How you doing, man, I'm doing extremely well. It's really 0:01:36.120 --> 0:01:37.800 good to be here with you. Ryanan. I hope you're 0:01:37.800 --> 0:01:40.520 super well and I'm excited to get into it. Yeah. Man, 0:01:40.840 --> 0:01:43.440 So this is your fault, just to let you know, right. 0:01:43.480 --> 0:01:45.360 I don't know if people say that to you all 0:01:45.400 --> 0:01:47.440 the time, but I remember a couple of years ago 0:01:47.560 --> 0:01:51.360 when we were having breakfast, yeah, at the Mercer Hotel, 0:01:51.520 --> 0:01:54.000 and you pointed to the cameras and everybody, and you said, 0:01:54.040 --> 0:01:55.800 this is what's going to happen, right, and it's gonna 0:01:55.840 --> 0:01:58.120 be everybody and now here it is. Yeah, you know, 0:01:58.200 --> 0:02:00.240 I think, um, so many of the nice things you 0:02:00.320 --> 0:02:02.720 set up front, I had. I have done some things 0:02:02.720 --> 0:02:05.040 this morning. I had a meeting with my Singapore office 0:02:05.080 --> 0:02:07.640 this morning, and I was talking to an employee who's 0:02:07.720 --> 0:02:09.800 just joined, and I said, you know, I have a 0:02:09.919 --> 0:02:15.839 very very very narrow super skill surrounded by other skills, 0:02:15.880 --> 0:02:18.960 competencies solid we all have, you know, kind of like 0:02:19.000 --> 0:02:21.400 different ladders done, like what we're good at and what 0:02:21.440 --> 0:02:24.800 we're bad at. But I do have a great intuition 0:02:25.040 --> 0:02:30.959 around what people are going to do and where attention is. 0:02:31.000 --> 0:02:33.120 It's really interesting to talk to you. I actually use 0:02:33.280 --> 0:02:36.480 the analogy of real estate development a lot in my 0:02:36.520 --> 0:02:39.640 own head and kind of sometimes in public, which is 0:02:39.840 --> 0:02:43.919 I almost trade attention the way a great real estate 0:02:43.960 --> 0:02:48.160 developer real estate agent trades neighborhoods. You know, I'm able 0:02:48.200 --> 0:02:52.120 to see something and say, oh, not guessing, not long 0:02:52.280 --> 0:02:54.880 term twenty nine years from now, oh in the next 0:02:54.960 --> 0:02:58.640 thirty six to forty eight months, quote unquote, this neighborhood 0:02:58.720 --> 0:03:02.120 is about to turn, or this neighborhood is about to develop. 0:03:02.160 --> 0:03:04.880 And sometimes that neighborhood is podcasting, and sometimes that neighborhood 0:03:04.919 --> 0:03:07.799 is TikTok, and sometimes that neighborhood is Facebook. And then 0:03:08.000 --> 0:03:10.959 by the way, the reverse, you know, this is something 0:03:11.040 --> 0:03:12.840 you know and probably a lot of people in the audience, 0:03:12.840 --> 0:03:15.079 but I know your audience is broad. Like mind. Sometimes 0:03:15.120 --> 0:03:17.480 the neighborhood goes from super hot to not as hot. 0:03:17.520 --> 0:03:19.760 You know, Facebook ten years ago was the hottest thing 0:03:19.800 --> 0:03:22.000 for twenty four year old to be on and now 0:03:22.200 --> 0:03:25.240 it is really sixty seventy eight year old behavior. Those 0:03:25.280 --> 0:03:27.839 are the conversations I have every day with developers trying 0:03:27.880 --> 0:03:30.040 to predict the future. Right, where do we invest now? 0:03:30.160 --> 0:03:32.519 And it's not just our attention, right, it's a significant 0:03:32.520 --> 0:03:34.480 amount of money. So where do we put our dollars 0:03:34.480 --> 0:03:36.120 and where's the market going to be? And that's that's 0:03:36.160 --> 0:03:37.800 the issue with the real estate market we have right now, 0:03:37.840 --> 0:03:39.800 and by the way, it's the issue with what I 0:03:39.880 --> 0:03:42.160 do for a living. The reasons so many people struggle 0:03:42.200 --> 0:03:44.880 with content building brand, both as a human or as 0:03:44.920 --> 0:03:47.600 a business, is it is money too. Just because you 0:03:47.680 --> 0:03:50.400 decide that you're going to go all in on TikTok, 0:03:50.640 --> 0:03:53.640 you have to spend money, whether it's adds, whether it's 0:03:53.720 --> 0:03:56.400 people producing the content, whether it's your own time that 0:03:56.480 --> 0:03:59.200 becomes valuable. I think one of the challenges for individuals 0:03:59.240 --> 0:04:02.160 like yourself who are successful at the point of that 0:04:02.320 --> 0:04:05.720 breakfast at the mercer hotel. Is that it takes a 0:04:05.760 --> 0:04:10.200 real fight commitment because you were now allocating hours doing 0:04:10.240 --> 0:04:13.440 this that used to be analyzing data around the neighborhood, 0:04:13.520 --> 0:04:17.400 showing something, recruiting someone building a relately. I know it. 0:04:17.480 --> 0:04:20.080 I mean I run a lot of businesses, Yet there 0:04:20.200 --> 0:04:23.040 is times when I'm writing a book speaking on stage. 0:04:23.120 --> 0:04:25.599 How do you justify the time between Gary Vynerchuk the 0:04:25.600 --> 0:04:28.240 CEO and Gary V the celebrity that everybody knows, Like, 0:04:28.279 --> 0:04:30.040 how are you? How are you even here right now 0:04:30.200 --> 0:04:32.200 doing this time? If you have all of these people 0:04:32.200 --> 0:04:36.560 in Singapore all over the world, easy brand always outpaces sales. 0:04:36.800 --> 0:04:39.040 You know this. I mean you've lived in It's been 0:04:39.080 --> 0:04:43.240 the ark of your life. So I really believe in brand, 0:04:43.320 --> 0:04:46.160 and I think I also believe in karma. I like 0:04:46.320 --> 0:04:49.240 you intuitively from the when we met. We haven't had 0:04:49.240 --> 0:04:51.320 the luxury because we're both busy to spend like the 0:04:51.400 --> 0:04:52.920 kind of time that makes me say, oh my god, 0:04:52.960 --> 0:04:54.640 I fully know this person that you know, but I 0:04:54.680 --> 0:04:57.719 always have good feelings towards it. I believe in Karmen 0:04:57.800 --> 0:04:59.839 doing good things, like when you asked me to be 0:04:59.880 --> 0:05:02.160 on the show. I want to get some people that 0:05:02.200 --> 0:05:04.120 have never heard of me or here's something new for 0:05:04.240 --> 0:05:06.039 me on this podcast that are in your world. I 0:05:06.080 --> 0:05:07.599 want to do it for you because I know a 0:05:07.640 --> 0:05:10.280 lot of people find wherever I am on the internet 0:05:10.279 --> 0:05:13.240 that's good for you. I'm so fascinated by people's ability 0:05:13.320 --> 0:05:16.320 to be so narrow on just transactional. I have to 0:05:16.320 --> 0:05:18.480 do this. This makes me money. Now, this is more 0:05:18.560 --> 0:05:21.039 valuable than anything else. That's wild. I actually think it's 0:05:21.080 --> 0:05:26.200 the third most valuable to building brand and to building karma, serendipity, 0:05:26.240 --> 0:05:29.200 just living life. How do you structure your day? Though, 0:05:29.200 --> 0:05:32.200 as totally logistical question as we kind of get into this, 0:05:32.320 --> 0:05:34.160 you have a family, you know, you live in patent, 0:05:34.320 --> 0:05:36.839 You run these businesses. How many assistance do you have 0:05:36.880 --> 0:05:39.360 who structures your calendar? How do you know is every 0:05:39.440 --> 0:05:42.920 day completely different? How do you structure your goals going 0:05:42.960 --> 0:05:45.039 into the year? Walk me through that process. I have 0:05:45.080 --> 0:05:48.520 two full time admins just for me, so Alexandra and 0:05:48.640 --> 0:05:52.800 Lou are incredible there. Oh, it's always on business, you know, 0:05:52.839 --> 0:05:55.240 which is to the young kids. I have the luxury 0:05:55.320 --> 0:05:57.520 at this point in my career. Two of my former 0:05:57.560 --> 0:06:00.040 assistance and interns went on to be my partner's and 0:06:00.080 --> 0:06:02.520 Empathy wines and a couple of months ago we sold 0:06:02.520 --> 0:06:05.200 that company to Constellation and those guys became millionaires. And 0:06:05.360 --> 0:06:08.640 my other assistance are in my ecosystem and doing extremely well. 0:06:08.800 --> 0:06:12.960 So you know, being my admin it's really hard, I think, 0:06:13.000 --> 0:06:15.840 because it's kind of it's always on its stress. There's 0:06:15.839 --> 0:06:18.680 just a lot going on. However, it's an incredible springboard 0:06:18.680 --> 0:06:20.720 to a career. A lot of people into colonel or 0:06:20.760 --> 0:06:23.279 next early. We're always trying to get that job. But 0:06:23.440 --> 0:06:26.400 even though I know it's a springboard, I'm still uncomfortably 0:06:26.440 --> 0:06:29.080 appreciative every time somebody holds that role because I know 0:06:29.160 --> 0:06:33.279 that for some I'm on actively on usually for twelve, thirteen, 0:06:33.320 --> 0:06:35.640 fourteen hours in a day, and then the inbox and 0:06:35.720 --> 0:06:38.360 things are happening twenty four hours a day London, Singapore, 0:06:38.960 --> 0:06:41.120 you know, just my life. So it's a it's a 0:06:41.200 --> 0:06:43.680 high intensity job. So I have those two and they 0:06:43.720 --> 0:06:47.520 cover my inbox and my calendar. When you texted me yesterday, 0:06:47.920 --> 0:06:50.280 you could have paid billion dollars. I wouldn't have known 0:06:50.320 --> 0:06:52.360 that we're doing this today. I only know what I'm 0:06:52.360 --> 0:06:54.440 doing the morning I wake up and look at my calendar. 0:06:54.440 --> 0:06:57.600 For the first time, you start running and I just 0:06:57.680 --> 0:07:00.000 go I know that you know we had the exchange 0:07:00.160 --> 0:07:01.640 and I was and I said yes, and I couldn't 0:07:01.640 --> 0:07:03.280 wait to do it. But whether it was January seven 0:07:03.440 --> 0:07:06.480 or February nineteen, I would have no clue until the morning. Then. 0:07:06.520 --> 0:07:08.800 I have a chief of staff, Marcus Krasas, that has 0:07:08.839 --> 0:07:11.760 been with me for ten years, eleven years. He is 0:07:11.840 --> 0:07:15.280 really far more my right hand within the vainer X ecosystem, 0:07:15.320 --> 0:07:18.000 I would say Marcus and my two admins are the 0:07:18.040 --> 0:07:21.440 actual infrastructure, and my calendar is my boss. I say 0:07:21.520 --> 0:07:23.840 yes and no to things, for example tips. Something I 0:07:23.840 --> 0:07:26.160 implemented a year ago which has been game changing is 0:07:26.200 --> 0:07:28.600 I'll have an hour meeting with Marcus, my chief staff, 0:07:28.600 --> 0:07:31.000 and my two admins today and we will look at 0:07:31.040 --> 0:07:33.880 every single meeting next week and we will do things 0:07:33.920 --> 0:07:36.360 like at the time because what we used to rely 0:07:36.440 --> 0:07:40.320 on is my decision. But the problem is sometimes something 0:07:40.360 --> 0:07:42.520 that I said, hey, let's do this for thirty now 0:07:42.600 --> 0:07:45.840 needs fifteen now doesn't need to happen at all. So 0:07:45.880 --> 0:07:48.160 how do you then deal with Because you're the guy 0:07:48.400 --> 0:07:50.680 right the company is is your name, You're the guy 0:07:50.800 --> 0:07:53.520 people know you, and you spend so much time focused 0:07:53.560 --> 0:07:56.600 on brand how do you deal with founder dependency. I 0:07:56.600 --> 0:07:58.640 know you have great people around you and you promote 0:07:58.680 --> 0:08:03.280 from within, but how is gary multiply excremities on both sides. 0:08:03.360 --> 0:08:07.240 Let me explain. If you were to private investigate my organization, 0:08:07.440 --> 0:08:10.880 everybody listening would be on the ground how stunned they 0:08:10.880 --> 0:08:13.240 would be on how much I don't give a shit 0:08:13.320 --> 0:08:16.080 about and I'm completely uninvolved in. You get freedom, you 0:08:16.080 --> 0:08:18.400 get freedom to the people you hire again at a 0:08:18.480 --> 0:08:21.040 level that would supprise Like I mean it. I spend 0:08:21.640 --> 0:08:24.480 very little time with my CFO. There's things that I 0:08:24.600 --> 0:08:28.400 just delegate. Trust, show me that you're not the guy 0:08:28.480 --> 0:08:31.800 or girl, and then I'll make a decision on training 0:08:31.800 --> 0:08:34.920 you up or firing you. That's my responsibility. It's the 0:08:35.000 --> 0:08:40.800 extreme lack of micromanagement on one side. On and then 0:08:42.559 --> 0:08:47.720 I'm very involved in molding and touching, whether that's winning 0:08:47.720 --> 0:08:51.480 new business, whether that's innovating new products and services, whether 0:08:51.520 --> 0:08:55.320 that's global expansion, whether that's strategic m and A. I 0:08:55.360 --> 0:08:57.240 don't play in the middle, which I think a lot 0:08:57.240 --> 0:08:59.439 of founders do. They're in things they don't need to 0:08:59.480 --> 0:09:04.360 be injure out of insecurity or ego. I focus uncomfortably 0:09:04.400 --> 0:09:06.520 on growth. Now. I had a moment that I called 0:09:06.520 --> 0:09:10.000 counting the bananas on March twenty, which is, oh shit, 0:09:10.120 --> 0:09:12.800 here's COVID. Oh shit, I just got four emails from 0:09:12.800 --> 0:09:14.960 our humongous clients saying, yeah, we're not gonna pay you 0:09:15.040 --> 0:09:17.920 as fast anymore. We're not a very big company compared 0:09:17.960 --> 0:09:20.200 to Chase the Budweiser, so we have no leverage, I 0:09:20.280 --> 0:09:24.240 have overheads. Oh my god, is this stimulus thing going 0:09:24.320 --> 0:09:26.320 to play out the way I think, which is people 0:09:26.600 --> 0:09:29.840 you know, less revenue and way more revenue're gonna get checks. 0:09:29.840 --> 0:09:31.840 So we're not sure enough. That's what happened. We didn't 0:09:31.840 --> 0:09:34.079 get a penny, and so I'm like, I've got to 0:09:34.200 --> 0:09:37.320 navigate this, which makes me go into complete defense mode. 0:09:37.679 --> 0:09:40.800 So literally, for two weeks, I'm literally literally, I knew 0:09:40.800 --> 0:09:42.679 how much we were spending on snacks in the l 0:09:42.760 --> 0:09:45.840 A office, whereas two weeks earlier I couldn't tell you 0:09:45.880 --> 0:09:48.719 what we were spending on our leases, let alone the snacks. Right, 0:09:49.040 --> 0:09:52.480 So I'm very I'm very good at a couple of things. 0:09:52.520 --> 0:09:55.400 One never putting myself in a massive vulnerability where I'll 0:09:55.440 --> 0:09:57.600 go out of business. So in the macro, I still 0:09:57.600 --> 0:09:59.520 have an incredible sense of what the reality of the 0:09:59.559 --> 0:10:02.400 business is. Are b when I have to switch and 0:10:02.440 --> 0:10:07.120 adjust to new information. I'm not ideological and say, well 0:10:07.160 --> 0:10:09.960 you guys and girls take care of this. You're in 0:10:10.000 --> 0:10:13.280 the details of defense. I go directly into hands dirty 0:10:13.320 --> 0:10:16.360 because I'm an operator by nature, and so that's how 0:10:16.400 --> 0:10:25.040 I kind of think about the world. So interesting talking 0:10:25.040 --> 0:10:27.640 to you now, even compared to the last couple of years, right, 0:10:27.679 --> 0:10:30.040 I feel like when I first met you, you know everything. 0:10:30.120 --> 0:10:32.720 Now you know even more, and I think you know 0:10:32.760 --> 0:10:35.679 are great. Here's I want great way earlier than you did. Man, 0:10:35.800 --> 0:10:37.400 But you have a very handsome face, so you've been 0:10:37.400 --> 0:10:39.000 able to pull it off for a long time. I think, 0:10:39.160 --> 0:10:42.400 doesn't it blow you away? Ryan? Everybody's listening, and I 0:10:42.440 --> 0:10:45.360 know there's a lot of winning operators, and winning comes 0:10:45.360 --> 0:10:47.680 in all different scales. I'm just gonna pose this question. 0:10:47.720 --> 0:10:49.480 I know a lot of people while they're running, while 0:10:49.480 --> 0:10:51.800 they're driving, while they're walking their dog, listening to this. 0:10:52.040 --> 0:10:55.040 It is just amazing. When you're a winning player, how 0:10:55.160 --> 0:10:59.080 much better you are twenty years later, fifteen years later, 0:10:59.120 --> 0:11:01.760 ten years later. Like I was a WHISKI I took 0:11:01.760 --> 0:11:03.720 my dad's liquor store business from a three to a 0:11:03.760 --> 0:11:07.439 sixty million dollar business in my early twenties. That's just facts. 0:11:07.480 --> 0:11:10.000 So I knew I had that in me because I've 0:11:10.080 --> 0:11:12.440 been doing the business stuff since I was six, and 0:11:12.480 --> 0:11:15.439 at fourteen eighteen, I really figured it out with sports cards, 0:11:15.800 --> 0:11:18.000 and I knew I had it in me. Yet I 0:11:18.040 --> 0:11:21.600 came into that business with Kobe Bryant like Bravado and 0:11:21.720 --> 0:11:25.600 pulled it off. Yet I cannot believe how the forty 0:11:25.600 --> 0:11:28.400 five year old me would run circles around that twenty 0:11:28.440 --> 0:11:31.600 five year old like circles. And that's called experience. And 0:11:31.679 --> 0:11:34.000 so to your point, you're right, because so much of 0:11:34.040 --> 0:11:36.960 your life is also very very public. What's something that 0:11:37.000 --> 0:11:40.640 people do not know about you? Anything in my personal life? 0:11:41.200 --> 0:11:44.080 Made that decision? It kind of I'd be lying if 0:11:44.080 --> 0:11:46.560 I said there was some big decision. It's just you 0:11:46.600 --> 0:11:48.160 know what I actually think The answer is. Actually, I'll 0:11:48.160 --> 0:11:50.960 give you the answer. I was born in the Soviet Union, 0:11:52.160 --> 0:11:56.120 and I was raised in a household that overly valued 0:11:56.160 --> 0:12:01.320 personal privacy. The end my parents grew up the society 0:12:01.400 --> 0:12:04.480 where people rant it on each other and people went 0:12:04.520 --> 0:12:09.160 to jail. I wish Americans really knew what communism and 0:12:09.200 --> 0:12:12.360 socialism really was. There is such a naive but especially 0:12:12.360 --> 0:12:15.280 in the current political climate, paying higher taxes and you know, 0:12:15.360 --> 0:12:20.440 having universal healthcare or university is not what my parents 0:12:20.720 --> 0:12:23.959 lived in. You're talking about my great it's really ironic 0:12:24.000 --> 0:12:25.800 that we went here. I don't talk about this a lot. 0:12:26.000 --> 0:12:28.280 I literally posted one minute before we went here on 0:12:28.280 --> 0:12:31.280 my Instagram. I'm gonna show you and I literally literally 0:12:31.320 --> 0:12:34.000 I've never done this. Is never have done this. Posted 0:12:34.000 --> 0:12:36.560 a picture both my grandfather's and my great grandfather. I 0:12:36.640 --> 0:12:38.920 never met my dad's dad. He died when my dad 0:12:38.960 --> 0:12:41.320 was fifteen, as you can see by this picture. I 0:12:41.360 --> 0:12:43.960 did meet my mom's dad, but I was too and 0:12:44.000 --> 0:12:45.880 I never I don't remember him, and I didn't know 0:12:45.960 --> 0:12:48.959 my great grandfather, who came to America with us, immigrated 0:12:48.960 --> 0:12:50.960 in his seventies. I recall him a little bit, but 0:12:50.960 --> 0:12:53.320 he also died when I was five. But both of 0:12:53.360 --> 0:12:57.040 my grandfather's spent time in jail, including my mom's dad 0:12:57.160 --> 0:13:02.960 spending ten or twelve ryan for doing entrepreneurial stuff on 0:13:02.960 --> 0:13:04.760 the side, which, oh, by the way, every human in 0:13:04.840 --> 0:13:07.880 Russia did, because that's what happens in communism. Speak to 0:13:07.880 --> 0:13:10.840 anybody in Venezuela, Cuba or Russia that lived in it. 0:13:10.960 --> 0:13:14.160 I think that's one factor. I also think I'm good 0:13:14.160 --> 0:13:17.080 at predicting, and I think that people have come to 0:13:17.160 --> 0:13:20.680 learn that when you exploit your children or tell everybody 0:13:20.720 --> 0:13:23.120 everything about your business, it might be fun for a 0:13:23.120 --> 0:13:25.360 couple of likes on Instagram at the time, but it 0:13:25.400 --> 0:13:28.800 comes with enormous amounts of baggage and stresses. And so 0:13:29.320 --> 0:13:32.600 I think we have you know as as you know 0:13:32.720 --> 0:13:34.920 my family as well. Right we we people know us 0:13:35.080 --> 0:13:38.160 because of a reality television show that focuses more in 0:13:38.160 --> 0:13:40.280 our personal life than it does our actual work. But 0:13:40.320 --> 0:13:43.600 we made a decision a while ago that due to business, 0:13:43.720 --> 0:13:46.680 I sell a significant amount of real estate because of 0:13:46.840 --> 0:13:48.959 what people know about my family. Because they know me. 0:13:49.400 --> 0:13:52.800 For you, and everyone has their own situations, you felt 0:13:52.840 --> 0:13:55.760 like the trade could work itself out. And that's amazing. 0:13:55.760 --> 0:13:57.920 And by the way, for everybody listening who's posting pictures 0:13:58.000 --> 0:14:00.480 of their babies or doing the social media a version 0:14:00.480 --> 0:14:02.280 of a reality show that you lived through, because a 0:14:02.320 --> 0:14:04.400 lot of people are as you know, it's okay to 0:14:04.440 --> 0:14:06.000 do it when it works for you. It's okay to 0:14:06.080 --> 0:14:08.000 change your mind. I'll tell you another thing when we 0:14:08.040 --> 0:14:10.280 touched on it. I do not think because of the 0:14:10.320 --> 0:14:13.880 Gary B persona and most of the content this podcast speeches, 0:14:13.960 --> 0:14:16.160 which is a different version of me than the operator, 0:14:16.640 --> 0:14:19.000 I don't think people really understand me as a businessman. 0:14:19.080 --> 0:14:22.040 For example, in fifteen months, I've created a nine figure 0:14:22.080 --> 0:14:25.600 exit for a direct consumer wine brand. Some solid amount 0:14:25.640 --> 0:14:28.880 of my audience knows. Almost nobody outside of my audience 0:14:28.920 --> 0:14:34.120 knows I co founded, co created, funded something called Rezzie. 0:14:34.480 --> 0:14:38.520 When the most successful restaurant app that has come out 0:14:38.560 --> 0:14:41.560 since Open Table, we exited that in a full cash 0:14:41.640 --> 0:14:45.240 deal hefty nine figures to American Express. Not on my 0:14:45.360 --> 0:14:48.320 resume when the Gary B name gets brought up. So 0:14:48.440 --> 0:14:51.840 I think my persona and personality probably similar to the 0:14:51.840 --> 0:14:55.080 way you feel as a quote unquote reality star who's 0:14:55.080 --> 0:14:57.640 actually a real professional. I think the thing that most 0:14:57.680 --> 0:15:01.040 people don't know is vain or X holding company. If 0:15:01.040 --> 0:15:02.880 I ever sell, it is going to be a billion 0:15:02.960 --> 0:15:05.760 dollar exit on a bad day. I don't think people 0:15:05.800 --> 0:15:10.640 have calibrated my business success and acuum. I don't like 0:15:10.800 --> 0:15:14.760 talking about being smart or being good at business. I 0:15:14.840 --> 0:15:18.480 like talking about, Hey, do you see this opportunity and 0:15:18.600 --> 0:15:21.320 you understand why you're not taking it. It's usually tied 0:15:21.360 --> 0:15:26.560 into insecurity or internal things. So a focus on that 0:15:26.720 --> 0:15:29.000 and be Once you focus on that, you have to 0:15:29.040 --> 0:15:31.600 make content on these things. It's going to you just 0:15:31.920 --> 0:15:38.080 articulated that awareness to you has led to success currently 0:15:38.120 --> 0:15:40.960 it's professional success as you evolved, and this is my 0:15:41.000 --> 0:15:44.520 intuition about you. It may be around the social issues 0:15:44.560 --> 0:15:47.480 you care about, the nonprofits you want to support, the 0:15:47.560 --> 0:15:51.800 disease that takes someone that you love to curate. Political aspirate, 0:15:51.880 --> 0:15:54.880 who the heck you're You're a young man for me, 0:15:55.280 --> 0:15:57.880 that's what I want everybody understand. You don't need Bravo's 0:15:57.960 --> 0:16:02.920 co sign. There's something called TikTok, YouTube, Facebook, Spotify, in perpetuity. 0:16:02.960 --> 0:16:05.240 It's called the Internet. You will play out this way, 0:16:05.480 --> 0:16:08.640 take advantage of it because you can then get happier. 0:16:09.000 --> 0:16:12.400 Walk me through empathy, wines quickly, the idea, the building, 0:16:12.760 --> 0:16:16.280 what it became. It's a great question. It's my life's work. 0:16:16.560 --> 0:16:18.880 I learned about wine when I was fourteen. I would 0:16:18.920 --> 0:16:22.840 sit behind the register of Shoppers Discount Liquors in Springfield Millburn, 0:16:22.880 --> 0:16:25.120 New Jersey, and I would read The Wine Spectator and 0:16:25.240 --> 0:16:27.520 Robert Parker for two or three four hours. I would 0:16:27.520 --> 0:16:30.040 read The wind Spectator in high school. So in a 0:16:30.080 --> 0:16:31.720 lot of ways, it's my life's work. In a lot 0:16:31.720 --> 0:16:33.520 of ways, it took twenty one months to create a 0:16:33.600 --> 0:16:35.800 nine figure exit. But let me break it down for you. 0:16:35.920 --> 0:16:38.000 My life's work. I learned I build a huge business. 0:16:38.120 --> 0:16:41.560 I really no wine like uncomfortably well. I also am 0:16:41.600 --> 0:16:44.280 a very good dude in business, which gave me the 0:16:44.400 --> 0:16:46.400 leverage when I decided to start my own brand to 0:16:46.440 --> 0:16:50.520 go to farmers and get unconscious deals on the grapes 0:16:50.720 --> 0:16:52.680 because of all the beautiful things I did for them 0:16:52.680 --> 0:16:55.200 over the last twenty five years, which allowed me to 0:16:55.280 --> 0:16:57.560 do what I wanted, which was to create the best 0:16:57.560 --> 0:16:59.480 twenty dollar wine in the world. So that was the 0:16:59.520 --> 0:17:02.160 business plan, create the best wine in the world, direct 0:17:02.200 --> 0:17:05.399 to consumer, no shelves, no restaurants, not even my dad's 0:17:05.400 --> 0:17:10.480 story with people people order ship correct subscription, niece. We 0:17:10.520 --> 0:17:12.840 will create a rose, a white, a red, and you 0:17:12.880 --> 0:17:14.760 will get it when it comes out, so you don't 0:17:14.760 --> 0:17:17.400 have to think because people actually don't want to think 0:17:17.440 --> 0:17:19.480 about what wine to buy. Then there's another part of 0:17:19.480 --> 0:17:22.359 the story. My partners in that business Nature Rhodor and 0:17:22.440 --> 0:17:26.520 John Troutman. John Troutman met me at the Boston Wine 0:17:26.520 --> 0:17:29.240 Expo the first year Wine Library TV exploded in two 0:17:29.240 --> 0:17:31.720 thousand seven, and I went up to Boston and I 0:17:31.800 --> 0:17:34.679 had a table where every table at this expo was 0:17:34.880 --> 0:17:37.439 people serving their wines. And I had a table with 0:17:37.480 --> 0:17:40.840 four laptops on it, and I was handing out DVDs 0:17:40.840 --> 0:17:43.480 of my nine best episodes that I put on YouTube. 0:17:43.520 --> 0:17:45.440 And John Troutman was a fan of the show because 0:17:45.440 --> 0:17:47.440 his dad owned a restaurant. He wanted to learn about wine, 0:17:47.640 --> 0:17:50.400 and he helped me hand out DVDs. He then became 0:17:50.440 --> 0:17:53.080 an intern for a wine social network that I bought 0:17:53.200 --> 0:17:56.800 that we failed at, and then became a employee of 0:17:56.880 --> 0:17:59.800 Binner Media in its earliest days. Then I got him 0:17:59.800 --> 0:18:02.520 a mom at a wine distributor that I was friends with. 0:18:02.760 --> 0:18:04.640 He worked there for a year. He decided to come 0:18:04.680 --> 0:18:07.439 back to Biner Media and ended up being at the 0:18:07.560 --> 0:18:10.280 end of his binor media time. In my chief of staff, 0:18:10.400 --> 0:18:11.879 what before I had a chief of staff. I had 0:18:11.880 --> 0:18:13.880 a four person team trying to do what I told 0:18:13.880 --> 0:18:17.000 you earlier called the office of the CEO. It was inefficient. 0:18:17.440 --> 0:18:21.399 I realized that, and so John and Nate Nate was 0:18:21.640 --> 0:18:24.360 another kid at Arizona State who want to learn about wine. 0:18:24.400 --> 0:18:26.400 Found me on YouTube. This is all these young kids 0:18:26.440 --> 0:18:28.359 met me in two thousand six seven on YouTube because 0:18:28.359 --> 0:18:31.240 nobody was doing it, sent an email, got an internship 0:18:31.280 --> 0:18:34.399 at Wine Library. I interacted with him twice during his 0:18:34.440 --> 0:18:37.359 whole internship. I just started Veiner Media with my brother. 0:18:37.600 --> 0:18:39.600 He was interning for Wine Library. I was only there 0:18:39.640 --> 0:18:41.920 once a week because the transformation was happening. He said, 0:18:41.920 --> 0:18:43.680 can I spend some time with you? I said yes. 0:18:43.840 --> 0:18:46.639 I decided to take the fifteen person Beiner Media company 0:18:46.680 --> 0:18:49.960 to Vermont for like a family, kind of like offsite. 0:18:50.160 --> 0:18:52.440 We competed the whole weekend because that's all I loved. 0:18:52.560 --> 0:18:55.840 We played volleyball. I liked the way that Nate played 0:18:55.920 --> 0:18:59.680 volleyball competitively and offered him a job based on how 0:18:59.680 --> 0:19:03.639 he played volleyball. He became my admin, my second ever admin. 0:19:03.800 --> 0:19:06.639 He crushed at it. He then became a j's right 0:19:06.680 --> 0:19:09.560 handed and he then became an office of CEO. I 0:19:09.640 --> 0:19:11.480 had this idea that I was ready to do a 0:19:11.480 --> 0:19:13.679 director consumer wine brand, that I could do it, that 0:19:13.720 --> 0:19:15.760 I could do the twenty other thing that Vainer Media 0:19:15.800 --> 0:19:17.560 was getting big enough that I could take some talent 0:19:17.640 --> 0:19:19.560 from that, and I knew that I had John and Nate. 0:19:19.680 --> 0:19:23.320 I made them my partners. They ran the business along 0:19:23.359 --> 0:19:25.879 with me. And so from the moment I thought about 0:19:25.920 --> 0:19:28.280 it to the day we sold to Consolation was less 0:19:28.280 --> 0:19:31.600 than two years. But really, if you listen carefully, it 0:19:31.680 --> 0:19:34.440 was twelve years on two men. It was my whole life. 0:19:34.480 --> 0:19:37.320 It was all the learnings I picked up on advertising 0:19:37.359 --> 0:19:41.720 on social media, directed consumers, shopify understanding. So that's how 0:19:41.720 --> 0:19:44.640 I think it works, right. I think everything I've accomplished, 0:19:44.840 --> 0:19:47.520