WEBVTT - #374 - BERNER 0:00:03.960 --> 0:00:06.760 All right, Man Boulet Camp podcasts all the way in 0:00:06.800 --> 0:00:07.760 the Bay Area. 0:00:08.760 --> 0:00:09.720 Keep out here to fuck. 0:00:09.560 --> 0:00:13.399 With my got Burner Man Special Edition special edition at 0:00:13.400 --> 0:00:16.600 your first of all, it's new compound you have. It 0:00:16.680 --> 0:00:19.320 is a man I wish well listen, We're gonna do 0:00:19.360 --> 0:00:21.160 a tour on the YouTube channels. People will be able 0:00:21.200 --> 0:00:23.079 to see it. But man, this shit is crazy, dog like. 0:00:23.880 --> 0:00:26.720 This is is some real like as you would like 0:00:26.760 --> 0:00:27.960 to say, some real mafia shit. 0:00:28.240 --> 0:00:30.160 It's life ghost shit, dog like shit. 0:00:30.240 --> 0:00:33.199 We built everything you've seen today from the house on 0:00:33.280 --> 0:00:35.760 the couch in the front room, pacing in the house, 0:00:35.800 --> 0:00:38.680 and so you know, landlords could be a pain in 0:00:38.720 --> 0:00:39.200 the ass. 0:00:39.240 --> 0:00:41.280 So I wanted to wait to build something like this 0:00:41.400 --> 0:00:42.120 until I was a. 0:00:42.080 --> 0:00:44.040 Landlord, until I could buy the building and kind of 0:00:44.080 --> 0:00:46.000 decide what I want to do. I want to do it, 0:00:46.560 --> 0:00:48.519 you know, and just not have to answer anyone. I've 0:00:48.640 --> 0:00:52.560 seen a lot of big businesses, even in this area, 0:00:52.800 --> 0:00:54.440 being pushed out by their landlord. 0:00:54.560 --> 0:00:57.560 Yeah, and that shit. I would never do that. Ever. 0:00:58.040 --> 0:01:00.160 I was gonna say, like you've always had like like 0:01:01.000 --> 0:01:05.280 you know, you're always diversified, to say the very least, right, 0:01:05.319 --> 0:01:07.080 But in terms of like the content space. 0:01:07.120 --> 0:01:10.080 You've always you know, I think back. 0:01:09.920 --> 0:01:11.840 To the days where you were like going viral on 0:01:11.920 --> 0:01:14.880 World Star, you know what I'm saying, like for wild 0:01:14.920 --> 0:01:18.280 Things all the way to now Wh're like, you know, 0:01:18.319 --> 0:01:20.919 you had a show like Burners Round Table that was dope. 0:01:21.680 --> 0:01:23.000 I don't know if you're bringing that back or not. 0:01:23.120 --> 0:01:24.760 Are you planning bringing them? Yeah? 0:01:24.840 --> 0:01:27.160 You know, like podcasts for me is like a little tough, 0:01:27.240 --> 0:01:30.120 Like it's just like it's kind of like you have 0:01:30.160 --> 0:01:33.480 to be really consistent, and you've been super consistent, so 0:01:33.520 --> 0:01:35.800 I give you props on that. But for me, it's 0:01:35.880 --> 0:01:38.920 like I think the cookings were the hearts at not 0:01:39.080 --> 0:01:41.280 for sure, Like and I really like a lot of 0:01:41.280 --> 0:01:42.959 people like, you know, he's just doing a cooking show, 0:01:43.000 --> 0:01:44.760 and I see a lot of people doing cooking shows 0:01:44.760 --> 0:01:45.720 and doing cooking content. 0:01:45.800 --> 0:01:47.360 But I grew up in a kitchen. My father had 0:01:47.400 --> 0:01:49.720 a restaurant growing up. You know that that's a beast 0:01:49.720 --> 0:01:52.120 of a cook. He's a good cook. And then but 0:01:52.200 --> 0:01:55.400 I feel like, besides the cooking show, I think that. 0:01:55.360 --> 0:01:57.400 Like we want to build like the Urban Food Network, 0:01:57.400 --> 0:01:58.640 and that's what I'm trying to do over here. That's 0:01:58.640 --> 0:02:03.040 why I see this building completely empty. The warehouse you 0:02:03.120 --> 0:02:05.400 saw is completely empty. I'm trying to get some capital, 0:02:05.560 --> 0:02:08.640 some serious partners and understand the vision to kind of 0:02:08.639 --> 0:02:11.320 create like what we'd like to watch on the Food Network. 0:02:11.360 --> 0:02:14.080 I mean, the Food Network is dope. We all get 0:02:14.160 --> 0:02:16.520 stuck watching it for hours, but it's repetitive. It's the 0:02:16.560 --> 0:02:19.560 same chefs, its sky Fieri shout out to him, and 0:02:19.639 --> 0:02:20.840 it's for a certain crowd. 0:02:21.000 --> 0:02:21.919 It's a certain crowd. 0:02:21.960 --> 0:02:25.280 But like there's a whole world out there, like viral Instagram, 0:02:25.360 --> 0:02:26.120 chefs killing it. 0:02:26.120 --> 0:02:28.400 There's a whole world of like you know, just. 0:02:28.320 --> 0:02:30.400 The black and brown community doing their thing, and just 0:02:30.440 --> 0:02:33.959 in the food world, it's being ignored by the mainstream television. 0:02:34.000 --> 0:02:36.280 So our goal is to build a network. And so 0:02:36.320 --> 0:02:39.600 I said, just like podcasting is cool, but I'm in 0:02:39.639 --> 0:02:42.200 the Bay one. Not many people roll through here, and too, 0:02:42.320 --> 0:02:43.720 I don't really know if I want to share this 0:02:43.760 --> 0:02:46.239 place with that many people. Kind of want to keep it, yeah, 0:02:46.280 --> 0:02:47.800 do you have too many people coming in and out? 0:02:47.880 --> 0:02:50.320 Like you said, like this is a special place. It's 0:02:50.440 --> 0:02:52.160 pure right now, right, you know, I got to keep 0:02:52.200 --> 0:02:54.320 a little yah, know what I mean. I'm like here, 0:02:54.360 --> 0:02:55.920 but that's good with me, Like I don't want to 0:02:55.919 --> 0:02:58.480 have food security out and not be able to sleep. 0:02:58.480 --> 0:03:00.720 But I like it the way it is now, and 0:03:00.760 --> 0:03:02.359 I think food content is pretty pure. 0:03:02.520 --> 0:03:03.839 You guys gonna say with the food shit. 0:03:03.919 --> 0:03:06.600 So the goal initial, like really is like to eventually 0:03:06.960 --> 0:03:10.360 try to have a channel that's on TV. 0:03:10.880 --> 0:03:14.880 Yeah, you know, either like a channel on TV or 0:03:14.919 --> 0:03:19.000 like building my own network that consists of like a 0:03:19.040 --> 0:03:22.320 food segment of things, like a like a true crime 0:03:22.400 --> 0:03:26.680 series kind of you know style content, short films that 0:03:26.720 --> 0:03:27.239 we debut. 0:03:27.400 --> 0:03:28.400 I really want to build. 0:03:28.240 --> 0:03:30.920 My own network really, yeah, And I got some good 0:03:30.919 --> 0:03:31.760 things going on. 0:03:32.639 --> 0:03:34.600 We spoke about I don't know the last. 0:03:34.440 --> 0:03:36.560 Time I haven't scripted series, and it works a really 0:03:36.600 --> 0:03:40.040 big network and it's a big budget, and I think 0:03:40.040 --> 0:03:41.240 it's going to do really well. 0:03:41.800 --> 0:03:42.600 And I feel like. 0:03:42.800 --> 0:03:45.160 While I'm in those doors, you know me, I'm a wiggle. 0:03:45.160 --> 0:03:47.040 I'm gonna get to know people. I'm gonna be able 0:03:47.040 --> 0:03:49.120 to shake hands, rub shoulders with the right people. And 0:03:49.880 --> 0:03:52.600 I feel like if I have a portfolio content that 0:03:52.720 --> 0:03:56.760 ranges from like the food space to true crime documentaries, 0:03:57.040 --> 0:04:00.760 documentary yeah too, you know, the short film that could 0:04:00.760 --> 0:04:03.880 be proof of concepts for real films and maybe there's 0:04:03.960 --> 0:04:06.360 like a network partnership, or maybe there's a partnership with 0:04:06.400 --> 0:04:09.200 like a bigger network or something like that. So I 0:04:09.360 --> 0:04:11.320 just kind of seen what fifty did, and I respect 0:04:11.360 --> 0:04:13.080 the fuck out what he did, but I don't want 0:04:13.120 --> 0:04:15.160 to have to rely on like networks the whole time. 0:04:15.160 --> 0:04:17.080 I would rather kind of build my own portfolio in 0:04:17.120 --> 0:04:20.520 the background and do a partnership with the network of 0:04:21.520 --> 0:04:23.440 content that I own and produce myself. 0:04:23.560 --> 0:04:25.840 I was gonna say, I think we had talked about. 0:04:25.640 --> 0:04:28.080 You maybe doing a movie or something that kind of 0:04:28.080 --> 0:04:30.360 covered the bitpin aspect of the Bay Yeah. 0:04:30.520 --> 0:04:33.200 Actually, my partners in that the script is done. It 0:04:33.360 --> 0:04:35.320 called it's called a Splash City. 0:04:35.680 --> 0:04:38.080 They're coming here. They'll probably be here in like thirty mans. 0:04:38.080 --> 0:04:39.880 So as soon as we're done with our interview and tour, 0:04:39.920 --> 0:04:42.080 then I'm gonna sit down with them or view this script. 0:04:42.200 --> 0:04:46.440 But that script's ready. There's another script ready as well, 0:04:46.600 --> 0:04:49.000 so it just you know, take them on time to 0:04:49.040 --> 0:04:49.599 fuck what it do. 0:04:49.800 --> 0:04:51.280 Yeah, I feel like, you know, that is like one 0:04:51.320 --> 0:04:54.160 of the things that like is so Bay Area specific 0:04:54.200 --> 0:04:56.800 that when I talk to people like they don't know 0:04:56.880 --> 0:04:58.720 even they've never even heard the word BIP and the 0:04:59.200 --> 0:05:00.719 fact is that it's how. 0:05:00.600 --> 0:05:02.240 They get here and they get their ship hitting. 0:05:02.560 --> 0:05:04.320 I feel like it's gonna be like the New School 0:05:04.320 --> 0:05:07.760 in New Jersey drive almost and it's gonna be dope 0:05:07.800 --> 0:05:10.240 because no one's a really covering the Barry. And that's 0:05:10.320 --> 0:05:12.200 kind of my goal. I feel like, all right, I 0:05:12.320 --> 0:05:14.120 made it to a certain status. I feel like I 0:05:14.160 --> 0:05:16.279 put on hard with the music as much as I could, 0:05:16.360 --> 0:05:18.080 and I'm gonna still fuck with it. But I feel 0:05:18.080 --> 0:05:21.000 like my ultimate goal is to kind of put the 0:05:21.000 --> 0:05:22.719 Bay in my back in the sense of telling some 0:05:22.800 --> 0:05:26.960 of these stories, tapping into some of this untold content, 0:05:27.080 --> 0:05:29.600 like no one's ever attacked to the Bay, Like all 0:05:29.640 --> 0:05:34.680 the crime films and movies are based on New York, LA, Chicago, Boston, 0:05:35.400 --> 0:05:37.800 you know, like where's the barrier stories at? 0:05:38.080 --> 0:05:39.520 Right? And so I. 0:05:39.440 --> 0:05:42.840 Feel like I'm trying to get into a position financially 0:05:43.000 --> 0:05:46.000 hands you know, just Respectilise where people will trust me 0:05:46.000 --> 0:05:46.679 with those stories. 0:05:46.920 --> 0:05:50.120 That'd be hard, dude, I haven't we haven't talked on 0:05:50.160 --> 0:05:52.359 camera since you made the Forbes magazine. So I just 0:05:52.360 --> 0:05:54.960 want to say congrats, thank you. That shit is pretty 0:05:54.960 --> 0:05:57.440 gnarly to like be like, yeah, my boys, like my 0:05:57.480 --> 0:05:58.120 friend is on. 0:05:58.080 --> 0:05:58.920 The cover of Forbes. 0:06:00.120 --> 0:06:01.920 The cool thing about that, it's like there's people that 0:06:01.960 --> 0:06:04.520 are way richer than me, and there's people that built 0:06:04.520 --> 0:06:07.960 way bigger businesses. But to touch that cover is like 0:06:08.120 --> 0:06:10.440 every businessman, entrepreneur's dream. 0:06:10.720 --> 0:06:11.000 Yeah. 0:06:11.160 --> 0:06:13.279 So I have guys that worth like hundreds of millions 0:06:13.320 --> 0:06:15.000 of dollars. They gave me like, oh, you did it, 0:06:15.080 --> 0:06:17.320 And I'm like, bro, you did it, mother, you did it. 0:06:17.360 --> 0:06:19.880 For real, you got it, got it right now? Liquid. 0:06:19.920 --> 0:06:22.600 But I just think it's a it's a really cool 0:06:22.640 --> 0:06:24.880 thing to come out of cancer and then touch that 0:06:24.960 --> 0:06:27.520 cover and then get the Age Award and get a 0:06:27.560 --> 0:06:29.760 couple other things that we got, Like it's just really 0:06:29.800 --> 0:06:33.839 cool and it's just good morale for like the kind of. 0:06:33.880 --> 0:06:34.560 Industry I'm in. 0:06:34.640 --> 0:06:36.480 I was gonna say, how does that change your life 0:06:36.520 --> 0:06:38.560 being on that cover, because I'm sure it makes people 0:06:38.560 --> 0:06:40.160 look at you in a lot different Two ways. 0:06:40.240 --> 0:06:43.320 Yeah, No, I mean one, people put more respect on 0:06:43.400 --> 0:06:44.840 the business conversations. 0:06:44.839 --> 0:06:46.479 But two, everyone thinks. 0:06:46.320 --> 0:06:48.680 You just got it, got it, got it, Like they 0:06:48.800 --> 0:06:51.440 just seen that word like four hundred million dollars. 0:06:52.120 --> 0:06:52.640 Motherfucker. 0:06:52.680 --> 0:06:55.320 You could tell me, let me get a half a meal, 0:06:55.440 --> 0:06:59.520 let me get let me bo man like, manvest is 0:06:59.560 --> 0:07:01.840 two mil behind my company. I know you guys's like 0:07:01.920 --> 0:07:06.400 bro like yo, like this this this evaluation that they're 0:07:06.400 --> 0:07:09.400 putting on me as a person, you know kind of 0:07:09.400 --> 0:07:13.040 like relies on the businesses performing, executing and like you know, 0:07:13.480 --> 0:07:17.120 exiting one day, right, that's what the value of my businesses. 0:07:17.160 --> 0:07:18.760 And so it was kind of put a lot of 0:07:18.760 --> 0:07:21.160 things in perspective. You see even the rich rapper list 0:07:21.880 --> 0:07:24.040 that shit was trippy to that's just crazy because that 0:07:24.520 --> 0:07:28.360 fourth or fifth I was in before crazy. And then 0:07:28.360 --> 0:07:32.640 you put yourself next to rappers like yeah, Doctor dre 0:07:32.880 --> 0:07:37.520 jay Z, Kanye Diddy and like people like well, man 0:07:37.560 --> 0:07:39.960 Bird's not really rapper. I'm like, wait a minute, hold up, 0:07:40.120 --> 0:07:42.680 I do got forty nine albums out. I've been rapping 0:07:42.680 --> 0:07:45.080 since two thousand and six. People are saying, well, he 0:07:45.120 --> 0:07:46.840 got other businesses, wall so that. 0:07:47.400 --> 0:07:50.440 Everybody else, everybody else got, you know, at the times 0:07:50.440 --> 0:07:54.080 to rock and you know roten Nation and I mean yeah, 0:07:54.240 --> 0:07:55.600 all kind of different. 0:07:55.400 --> 0:07:57.760 A whatever you call it, same thing. 0:07:58.000 --> 0:08:01.320 It's the same exact thing, except differences in Mexican and 0:08:01.440 --> 0:08:04.000 a fucking low key underdog and so it's it's cool 0:08:04.000 --> 0:08:07.200 as fun to see that they recognized me on that list, 0:08:07.240 --> 0:08:10.640 because that list. I always dreamed about about being on 0:08:10.640 --> 0:08:12.680 a list like that, and I always said that that 0:08:13.400 --> 0:08:15.760 people are overlooking what I built. And I just remember 0:08:15.760 --> 0:08:17.840 one day kind of throwing a fit on Twitter, like, man, 0:08:17.840 --> 0:08:20.320 I wish they would look at my ship. And so 0:08:20.360 --> 0:08:22.440 when I actually was like, well, i'd beat down to audio. 0:08:22.520 --> 0:08:24.400 And that's a really deep audit. They have to look 0:08:24.400 --> 0:08:27.760 at everything that you have, your assets, your businesses. It's 0:08:27.800 --> 0:08:29.440 like a real They can't just put that ship out 0:08:29.440 --> 0:08:29.840 to make the. 0:08:29.800 --> 0:08:34.720 Cash, isn't They call it not just just hip hop's health, 0:08:34.800 --> 0:08:37.200 you know, wealthiest whatever, maybe. 0:08:37.960 --> 0:08:41.040 Top five wealthiest, you know. So they did that and 0:08:41.360 --> 0:08:42.120 yeah that ship hit. 0:08:42.200 --> 0:08:45.240 So they like really like they turn over all the 0:08:45.280 --> 0:08:47.360 pages and look into your ship for real, for real. 0:08:47.480 --> 0:08:50.240 Yeah, they do, like a real AUDITIVI for sure. Oh wow, 0:08:50.960 --> 0:08:53.120 it ain't no for gazy ass number going out here. 0:08:53.360 --> 0:08:55.920 No, no, hell no, No, that's that's a real number. 0:08:56.000 --> 0:08:59.520 It's a real situation. It's a real it's just all 0:08:59.520 --> 0:09:02.320 around like they're not gonna they're not gonna play you 0:09:02.360 --> 0:09:04.840 on that like they're not gonna play themselves. It's real 0:09:04.880 --> 0:09:08.640 publications with real credible writers and just you know, they're 0:09:08.679 --> 0:09:10.880 they're not playing they're not playing no games with that list. 0:09:10.880 --> 0:09:13.560 That list is very strategic, it's very they do a 0:09:13.559 --> 0:09:14.960 good job of due diligence. 0:09:15.080 --> 0:09:15.280 You know. 0:09:15.320 --> 0:09:18.199 I had to have them talk to like business managers 0:09:18.240 --> 0:09:21.800 and the people that do my taxes, and yeah, that's 0:09:21.960 --> 0:09:22.280 just real. 0:09:22.720 --> 0:09:24.520 They're like talking to CPA and all that. 0:09:24.840 --> 0:09:27.280 CPAs are looking at like properties, they're looking at the 0:09:27.320 --> 0:09:29.840 actual like are you say your business sport this Like, 0:09:29.960 --> 0:09:32.160 let's let'sten to the actual audit of your businesses to 0:09:32.400 --> 0:09:33.440 you know, let's get it proper. 0:09:33.840 --> 0:09:34.559 What what did you. 0:09:34.600 --> 0:09:37.480 Raise at last time you raise? You know, like it's 0:09:37.520 --> 0:09:38.280 it's real as fun. 0:09:38.840 --> 0:09:43.240 It's crazy because you've obviously, you know, we've kind of 0:09:43.240 --> 0:09:46.880 seen cookies go from like you know, I remember the 0:09:46.920 --> 0:09:49.440 first time I smoked cookies was with two chains and 0:09:49.520 --> 0:09:50.479 probably two. 0:09:50.320 --> 0:09:52.400 Thousands ten shout out to ty. 0:09:53.880 --> 0:09:56.800 That was around the time Yoko was getting played on 0:09:56.800 --> 0:09:58.679 the radio out there when I was on the That 0:09:58.760 --> 0:10:00.439 was that was around that time. And I remember you 0:10:00.520 --> 0:10:02.400 be coming out the Vegas kicking with Franny and shit, 0:10:03.280 --> 0:10:05.680 and I kind of had. 0:10:05.559 --> 0:10:06.640 Like really got hit to you. 0:10:06.679 --> 0:10:10.440 But it's just wild to see like the like, was 0:10:10.480 --> 0:10:12.920 there ever a point in time, let's say in twenty 0:10:13.000 --> 0:10:16.520 ten eleven, where you ever could imagine that you'd. 0:10:16.360 --> 0:10:18.360 Be turning down some of the exits. 0:10:18.360 --> 0:10:21.000 I'm sure you've already been offered and you'd be on 0:10:21.040 --> 0:10:23.000 the cover of a publication like Forbes. 0:10:23.000 --> 0:10:24.760 Did you ever see it? Nah? 0:10:24.800 --> 0:10:26.360 But I always knew too, Like at the end of 0:10:26.360 --> 0:10:27.920 the day, it's all about how much work you put 0:10:27.960 --> 0:10:30.280 into your craft, right, like if you stayed dedicated to 0:10:30.320 --> 0:10:33.640 your craft. Man, Like even last night, Dude, I got 0:10:33.640 --> 0:10:36.200 home last night and I just passed the fuck out 0:10:36.280 --> 0:10:40.000 hard nine pm, out like dead body. 0:10:40.040 --> 0:10:42.800 My girls will goodness, Morney, do you remember how you fell? Steve? 0:10:42.800 --> 0:10:44.960 I'm like, nah, Like, man, you were fucking out. 0:10:45.000 --> 0:10:47.960 And just because I just work all day long, so 0:10:49.360 --> 0:10:51.360 I never a pictured be in this position because I 0:10:51.400 --> 0:10:53.160 was always an underdog. I felt like I always had 0:10:53.160 --> 0:10:55.040 to prove myself to somebody. I always had to work 0:10:55.080 --> 0:10:57.959 harder than others. But I also knew that like one 0:10:57.960 --> 0:11:00.680 of my first true believers and what I do, like 0:11:00.720 --> 0:11:04.800 one of my first actual investors and partners, and you know, 0:11:04.880 --> 0:11:06.959 he told me, he's like, bro, Like I don't really 0:11:07.040 --> 0:11:08.439 quite know where you're trying to go with the rap. 0:11:08.480 --> 0:11:09.480 But I do know one thing. 0:11:09.520 --> 0:11:11.760 He's like, Bro, you don't stop, and people that don't 0:11:11.760 --> 0:11:13.440 stop and no queer are the ones that hit. So 0:11:13.440 --> 0:11:16.120 I'm gonna stick with you. You should just stick with the pack. 0:11:16.200 --> 0:11:18.800 You're good at selling pack. I want bags from you, 0:11:18.880 --> 0:11:21.280 and I think that you'd be better. I've just focused 0:11:21.320 --> 0:11:23.920 on selling bud But like, man, you just won't stop 0:11:23.920 --> 0:11:25.440 with this rap shit, and so I have to stay 0:11:25.440 --> 0:11:27.839 behind you. I'm gonna keep pushing you because that's what 0:11:28.200 --> 0:11:30.240 motherfuckers like you aren't gonna lose. 0:11:30.240 --> 0:11:31.679 And that's stuck with me. I'm like, you're right. 0:11:32.400 --> 0:11:34.320 Even the current state of cannabis right now, like the 0:11:34.320 --> 0:11:37.920 wee game is fucked up, a lot of people falling out, 0:11:37.960 --> 0:11:39.480 a lot of people suing each other, a lot of 0:11:39.480 --> 0:11:42.720 people hating each other, a lot of businesses going under, 0:11:42.720 --> 0:11:45.000 a lot of grows failing, a lot of stores failing. 0:11:46.520 --> 0:11:48.920 You know, but we're still relevant as hell. We're still 0:11:48.920 --> 0:11:51.120 going because we still put that passion into it, Like 0:11:51.160 --> 0:11:52.320 we still care about this shit. 0:11:52.480 --> 0:11:53.440 Do you think it's awesome? 0:11:53.440 --> 0:11:56.120 Because you guys have a dope business model I think too, 0:11:56.280 --> 0:11:59.960 which is not necessarily dependent on any because I'm sure 0:12:00.080 --> 0:12:02.800 where if people don't understand, like you guys will part 0:12:02.960 --> 0:12:04.800 Like you guys have partners all over the country. Right, 0:12:04.880 --> 0:12:07.600 It's not like if you see a cookie store in Detroit, 0:12:07.640 --> 0:12:08.360 it's the same as. 0:12:08.280 --> 0:12:09.440 The cookie store in Oklahoma. 0:12:10.080 --> 0:12:13.120 Well, and I'm sure some places it is the same partnership, right, 0:12:13.600 --> 0:12:15.800 But for you guys, like you guys have kind of 0:12:15.800 --> 0:12:18.440 like put put together such an incredible business model on 0:12:18.520 --> 0:12:22.079 the storefront side, at least where you know it's a 0:12:22.160 --> 0:12:25.200 quality control situation where you obviously have to vet whoever 0:12:25.240 --> 0:12:28.280 you partner with. But at the same time, it kind 0:12:28.280 --> 0:12:30.360 of puts you guys in a position where you know 0:12:31.080 --> 0:12:33.920 people are buying into the name and the brand because 0:12:34.040 --> 0:12:35.319 the brand is so prestigious. 0:12:35.760 --> 0:12:38.720 It's like it's an asset light business model. We're not 0:12:38.800 --> 0:12:41.280 raising hundreds and millions of dollars, which allows me to 0:12:41.280 --> 0:12:43.600 stay in control. A lot of other people that raise 0:12:43.720 --> 0:12:46.000 hundreds and millions of dollars in the skin, yeah, they 0:12:46.040 --> 0:12:48.680 lose all their equity. I've maintained a lot of equity 0:12:48.760 --> 0:12:51.160 bro a lot. And but what it does is like 0:12:51.200 --> 0:12:52.000 it does three things. 0:12:52.040 --> 0:12:52.600 We're able to. 0:12:52.520 --> 0:12:56.280 Say asset light, we're able to expand faster anyone else. 0:12:56.840 --> 0:12:59.360 We're also able to cherry pick the best operators and 0:13:00.280 --> 0:13:03.280 in each market as they open up. So you know, 0:13:03.840 --> 0:13:06.640 albert Querque, New Mexico, we opened up eleven three right 0:13:06.840 --> 0:13:09.800 November three. That's probably one of our best menus in 0:13:09.840 --> 0:13:13.120 the whole country that we looks almost better than some 0:13:13.160 --> 0:13:16.160 of the weed in California. The menu is extensive, thirty 0:13:16.280 --> 0:13:19.200 genetics on the menu, store fully built out like we 0:13:19.280 --> 0:13:22.760 got cherry picked those partners that were dedicated us Nirvana 0:13:22.760 --> 0:13:23.280 and Arizona. 0:13:23.440 --> 0:13:24.920 I'm gonna say it took you a very long time 0:13:24.920 --> 0:13:26.840 to get the Arizona and that was a passionate. 0:13:27.800 --> 0:13:29.640 You know, we fucked up the first time we did 0:13:30.080 --> 0:13:31.719 a deal with the only players in the game, and 0:13:31.720 --> 0:13:34.520 they pretty much just shelved they fucked the weaed up, 0:13:34.559 --> 0:13:37.160 but they also shelved our growth. But now we found 0:13:37.160 --> 0:13:40.000 some independent guys that you know, the team in Nirvana 0:13:40.040 --> 0:13:43.240 that understand what this brand means. They put the quality 0:13:43.600 --> 0:13:45.880 and we turned down enough badges until it was time 0:13:45.920 --> 0:13:48.320 to go, like, bro, it's not hiding, it's not boom. 0:13:48.400 --> 0:13:51.240 You got it and they doubt it, and they doubted 0:13:51.200 --> 0:13:54.160 it even more from the opening, and so it allows 0:13:54.240 --> 0:13:56.360 us to partner with the right people all around the country. 0:13:57.040 --> 0:13:59.400 And a lot of people say it's like a franchise. 0:13:59.440 --> 0:14:03.000 It's not like a franchise because anyone can open up McDonald's. Yeah, 0:14:03.080 --> 0:14:05.560 you guys are being selective on who you're gonna let 0:14:05.720 --> 0:14:08.000 We're being selective on who we're gonna fuck with. We're 0:14:08.040 --> 0:14:11.079 being selected on which markets are mature enough to open up. 0:14:11.160 --> 0:14:14.760 And we're also just really understanding that, like, there's nothing 0:14:14.800 --> 0:14:19.200 easy about managing hundreds of partners, right, It'd be easier 0:14:19.240 --> 0:14:21.440 to raise the money and to build out your shit 0:14:21.480 --> 0:14:23.600 yourself in theory, because then you're the one. 0:14:23.440 --> 0:14:24.120 Controlling all that. 0:14:24.520 --> 0:14:27.040 There's a lot of egos, there's a lot of there's 0:14:27.080 --> 0:14:30.880 a lot of politics, there's a lot of personal you know, 0:14:31.000 --> 0:14:33.120 interaction you have to do when you have that many partners. 0:14:33.120 --> 0:14:34.200 But I like that shit. 0:14:34.720 --> 0:14:38.440 Yeah, And it also kind of removes the like bureaucracy 0:14:38.480 --> 0:14:40.240 that you would have to deal with in each city 0:14:40.280 --> 0:14:42.280 and market because at the end of the day, like 0:14:42.320 --> 0:14:45.320 you said in the week Game, unfortunately it's full of 0:14:45.560 --> 0:14:48.080 like a lot of cool people, but it's also full 0:14:48.080 --> 0:14:49.600 of like on the corporate side, bro. 0:14:49.520 --> 0:14:50.640 Like this trash bro. 0:14:50.720 --> 0:14:54.520 Like I missed the medical days so much. You know, 0:14:54.560 --> 0:14:56.720 when it was medical, it was a big risk till 0:14:56.720 --> 0:14:58.560 when people were having to put their neck on the 0:14:58.600 --> 0:15:00.880 line and it just was a lot more pure. As 0:15:00.920 --> 0:15:03.600 soon as it went legal, A bunch of people that 0:15:03.640 --> 0:15:06.080 had no business being in this business got in this business, 0:15:06.080 --> 0:15:09.320 and they started getting in you know, partnerships with legacy 0:15:09.400 --> 0:15:11.440 guys and kind of changing the way that they think. 0:15:11.480 --> 0:15:14.720 And what's really the real goal. I mean, if you 0:15:14.720 --> 0:15:17.040 look at the two things I'm truly passionate about food 0:15:17.560 --> 0:15:21.880 and weed, it's there's two things that really bring people together. 0:15:22.000 --> 0:15:23.880 No matter where you're from, no matter where you're at 0:15:23.920 --> 0:15:26.440 in the world, you can connect over food or we right, 0:15:26.520 --> 0:15:28.680 so like, I'm in it for a bigger purpose. 0:15:29.080 --> 0:15:30.240 I know the brand has value. 0:15:30.280 --> 0:15:32.320 I know there's going to be some money associated with this, 0:15:32.800 --> 0:15:35.320 with this position later on life. But for right now, 0:15:35.320 --> 0:15:38.560 it's a struggle to maintain, to stay relevant, to deal 0:15:38.600 --> 0:15:41.800 with all these different partners, make sure everyone's happy, everyone 0:15:41.800 --> 0:15:45.160 feels like they're getting the attention in need. But I 0:15:45.200 --> 0:15:47.480 wouldn't change our business model or the situation we have 0:15:47.640 --> 0:15:50.320 over anything. It's cool to connect with people all over 0:15:50.360 --> 0:15:52.440 the world. And you said it not just in the country. 0:15:52.200 --> 0:15:53.120 But all over the world. 0:15:53.720 --> 0:15:57.160 From Thailand, we got Thailand. We're about to open up London, 0:15:58.440 --> 0:16:02.240 you know, medical side of London. We're in Spain, We're 0:16:02.240 --> 0:16:05.400 in Amsterdam, We're in Israel. We're selling weed in Germany 0:16:05.480 --> 0:16:08.720 right now. Like it's cool to connect with people all 0:16:08.720 --> 0:16:11.280 over the world over something you created. 0:16:11.000 --> 0:16:13.520 From you know, the ground up in your house. It's 0:16:13.560 --> 0:16:14.840 cool es, it's wild. Man. 0:16:15.280 --> 0:16:17.880 You obviously went through like some public disputes with some 0:16:17.920 --> 0:16:20.640 old partners that were coming out trying to sue you. 0:16:21.960 --> 0:16:23.200 Did you end up getting any of that? 0:16:23.240 --> 0:16:25.280 Resolve? Was the latest with that? Nah? 0:16:25.320 --> 0:16:28.160 Those things take years, and those things are like mentally 0:16:28.240 --> 0:16:31.960 training and financially training. But like you know, I said it, 0:16:32.000 --> 0:16:34.120 and I can only talk very little on it, but 0:16:34.160 --> 0:16:36.000 like I know one hundred percent that we're in the 0:16:36.080 --> 0:16:38.320 right and that when everything comes to life, people will 0:16:38.360 --> 0:16:40.720 be like, damn, that boy went through all that for 0:16:40.840 --> 0:16:44.000 what right? And so I feel very confident where we are. 0:16:44.520 --> 0:16:47.240 No one's gonna come take cookies for me. I am 0:16:47.360 --> 0:16:49.200 cookies right. No one's going to remove any of the 0:16:49.240 --> 0:16:52.360 partners that helped me build this along the way, And 0:16:52.600 --> 0:16:54.800 I think that's part of the unfortunate thing about building 0:16:54.840 --> 0:16:57.160 something big is when you build something big, people will 0:16:57.200 --> 0:17:00.080 try to come take that shit. But growing up, I 0:17:00.120 --> 0:17:02.520 didn't give up my lunch at school. I'm not going 0:17:02.600 --> 0:17:05.159 to start doing it now. And I'm also not going 0:17:05.160 --> 0:17:07.920 to jeopardize what we all build together as a community 0:17:07.920 --> 0:17:11.040 because a lot of people feel attached to Cookies and 0:17:11.080 --> 0:17:11.400 I mean. 0:17:11.280 --> 0:17:12.840 A lot of people got tattoos. 0:17:12.640 --> 0:17:15.200 There's a man in Tucson right now with your portrait 0:17:15.240 --> 0:17:16.280 and the Cookies logo. 0:17:16.040 --> 0:17:19.120 On his belly. Yeah, that's real, right, that's a real 0:17:19.200 --> 0:17:20.600 human being. I sold my own eyes. 0:17:20.800 --> 0:17:22.760 Yeah, And so the easy way out would be just 0:17:22.840 --> 0:17:25.199 to bow down and take something from them and just 0:17:25.200 --> 0:17:27.959 step But like, no, dude, people are fully invested in 0:17:27.960 --> 0:17:30.679 this vision and this brand and what we built together. 0:17:30.720 --> 0:17:33.680 It's not just my shit, it's our shit. All these 0:17:33.760 --> 0:17:37.720 operators around the world, they believed in what we built together. Right, 0:17:37.800 --> 0:17:40.280 So I'm fighting for it, bro, and I feel like 0:17:40.280 --> 0:17:41.359 we're gonna win at the end of the day. I 0:17:41.359 --> 0:17:43.200 feel like we're going to come out on top. It's 0:17:43.200 --> 0:17:44.880 just going to take a lot of mental strength, It's 0:17:44.880 --> 0:17:48.000 going to take a lot of capital, right right. That's 0:17:48.000 --> 0:17:51.200 why I stay grinding and it's gonna just take dedication 0:17:51.560 --> 0:17:52.920 and loyalty. 0:17:52.760 --> 0:17:54.440 From me and my partners. That's it. Man. 0:17:54.480 --> 0:17:57.160 How do you deal with coming out of getting through 0:17:57.160 --> 0:18:00.600 cancer and then having to deal with just a whole 0:18:00.600 --> 0:18:02.520 another hurdle. Obviously you got, you know, stuff in your 0:18:02.520 --> 0:18:05.320 personal life going on as well. You know, you're you 0:18:05.400 --> 0:18:07.480 it just you know, you got to have some mental 0:18:07.520 --> 0:18:10.399 fortitude to really get on the other side of a 0:18:10.440 --> 0:18:11.320 battle with cancer. 0:18:11.600 --> 0:18:14.679 Well, the fucked up thing is that that lawsuit started 0:18:14.760 --> 0:18:17.159 as soon as I got sick, so that so they 0:18:17.160 --> 0:18:20.000 were both happening at the same time. Yeah, I was like, well, 0:18:20.000 --> 0:18:21.439 when I found out I was sick, the kind of 0:18:21.440 --> 0:18:23.639 conversations kind of happened when I was knee deep in 0:18:23.720 --> 0:18:24.360 chemo and I. 0:18:24.320 --> 0:18:27.400 Was really, really, really sick. It's ain't a sympathy card 0:18:27.400 --> 0:18:27.639 at all. 0:18:27.640 --> 0:18:29.800 It's just like, you know, people could relate to what 0:18:29.880 --> 0:18:32.320 it feels like being sick and thinking you're going to 0:18:32.440 --> 0:18:35.080 die and also having the threats of your business being 0:18:35.119 --> 0:18:38.879 taken right like it was on purpose, hey man, wild 0:18:38.920 --> 0:18:42.000 timing on their end, right, right. Maybe they didn't plant 0:18:42.000 --> 0:18:43.480 it that way, but that's the way it worked out. 0:18:43.480 --> 0:18:44.960 And so it was kind of tough but like it 0:18:45.080 --> 0:18:47.720 really put everything in perspective for me. I'm like, well, 0:18:47.760 --> 0:18:50.600 first of all, I really got to stick around, right, like, 0:18:50.680 --> 0:18:51.720 I'm really not gonna have to. 0:18:51.680 --> 0:18:52.800 I can't go nowhere now. 0:18:53.440 --> 0:18:56.080 And it's really really made me realize like the good, 0:18:56.119 --> 0:19:00.240 precious moments, like you know, with pure things outside of business. 0:19:00.359 --> 0:19:03.639 And so, you know, for me, that's why the cubs 0:19:03.720 --> 0:19:05.960 that Forbes cover felt good coming out of that ship. 0:19:06.400 --> 0:19:08.639 It was like a band. I'm being recognized. I'm getting 0:19:08.640 --> 0:19:11.639 my flowers while I'm here. That's why the Adage Award, 0:19:11.640 --> 0:19:14.240 the Klio Ward, these are all big, you know, big 0:19:15.200 --> 0:19:18.879 fucking globally recognized platforms that recognize what we're doing. And 0:19:18.960 --> 0:19:21.439 so it just was the motivation I needed to keep fighting. 0:19:21.480 --> 0:19:23.840 But cancer was really really hard on me. I have 0:19:24.000 --> 0:19:27.520 major PTSD from that shit, and I'm noticing more and 0:19:27.600 --> 0:19:30.240 more people getting colon cancer at a young ass age 0:19:30.960 --> 0:19:34.040 and it's just scary, bro. It's just like really really 0:19:34.080 --> 0:19:35.600 and like a lot of men don't go and get 0:19:35.680 --> 0:19:39.199 checked for that shit, no, because the symptoms are so 0:19:39.359 --> 0:19:42.359 I didn't have zero symptoms. I had early sagetree colon cancer. 0:19:42.640 --> 0:19:45.320 That means another six months of letting that ride. It 0:19:45.320 --> 0:19:48.560 would have took my ass out, So I probably would 0:19:48.560 --> 0:19:50.159 have had a year or so. If I would have 0:19:50.200 --> 0:19:52.359 waited six months or more to even get checked, I 0:19:52.359 --> 0:19:54.680 probably would have had a year or two years at most. 0:19:55.200 --> 0:19:56.160 The hardest thing for me. 0:19:56.160 --> 0:19:58.959 Watch was like the brother, you know, a shout out 0:19:58.960 --> 0:20:02.080 to his whole family, his kids and his wife. He 0:20:02.200 --> 0:20:04.360 but you know, seeing the inky boys go through that 0:20:04.680 --> 0:20:07.200 we found out at the same time, you know what 0:20:07.280 --> 0:20:10.199 I mean. And I'm just like, damn, bro, like that 0:20:10.280 --> 0:20:12.760 shit hurt and it hit hard because I'm like, damn, 0:20:12.960 --> 0:20:15.639 everyone's gonna have a chance to make it through this. 0:20:15.800 --> 0:20:18.520 And so I just take a lot more calmer approach 0:20:18.560 --> 0:20:21.520 on life and like stress and I just I feel 0:20:21.520 --> 0:20:23.280 blessed to even be here, bro. And that's why I 0:20:23.280 --> 0:20:25.359 try to tell people when people get stressed out about 0:20:25.359 --> 0:20:28.240 money and things that's going on. But today's world, I'm like, bro, 0:20:28.320 --> 0:20:30.840 like it's just stuff with You're alive, man, Like you 0:20:30.920 --> 0:20:35.000 can't you can't even downplay how big that is right now? 0:20:35.280 --> 0:20:35.720 For sure? 0:20:35.840 --> 0:20:38.400 Brother, that is I think that some people forget that 0:20:38.480 --> 0:20:42.520 what was the like what made you get tested for it? 0:20:42.720 --> 0:20:43.360 Was it just like a. 0:20:43.440 --> 0:20:47.040 Normal run of the male doctor's visit, nah, because I 0:20:47.160 --> 0:20:49.920 was with the doctor already that wouldn't even have ever 0:20:50.119 --> 0:20:50.639 looked for that. 0:20:50.720 --> 0:20:54.359 It was like some weird, like universal gut feeling I 0:20:55.000 --> 0:20:57.520 just had. I just woke up one day, was looking 0:20:57.520 --> 0:20:59.520 at my window. I'm like, damn, I actually got a 0:20:59.560 --> 0:21:03.879 good life here. Things are going good. I'm successful. I 0:21:03.880 --> 0:21:06.080 feel like Cookies is going to be something incredible that's 0:21:06.080 --> 0:21:07.840 going to live forever. Like what am I actually missing 0:21:07.920 --> 0:21:09.400 in life? That where am I missing at? 0:21:09.480 --> 0:21:09.840 I'm like. 0:21:11.520 --> 0:21:13.840 Maybe health, Like I'm you know, I'm losing a little weight, 0:21:13.920 --> 0:21:15.240 I'm not as big as I used to be. But 0:21:15.320 --> 0:21:17.560 maybe I should like get myself a private doctor to 0:21:17.600 --> 0:21:20.800 really look into what I got going on, because you know, 0:21:21.119 --> 0:21:23.280 I just want to make sure I'm good. It's crazy 0:21:23.280 --> 0:21:26.000 because five years before this, I had a fear of 0:21:26.119 --> 0:21:28.600 having Summit cancer like my mom. I went and got 0:21:28.600 --> 0:21:31.840 a kolonosk be one hundred percent clean. Wow five years. 0:21:32.040 --> 0:21:35.400 So in five years, in five years that cancer developed 0:21:35.520 --> 0:21:36.880 and got to early stage three. 0:21:36.920 --> 0:21:39.200 And so I picked a random mass. 0:21:39.960 --> 0:21:42.639 I picked a random ass day to call my partner 0:21:42.680 --> 0:21:45.000 or Parker and asked them, do we know any concier doctors, 0:21:45.000 --> 0:21:47.960 any private doctors that could actually care about me as 0:21:47.960 --> 0:21:50.640 a human and really looking at me. And we found 0:21:50.680 --> 0:21:53.800 a doctor that was not only you know, willing to 0:21:53.800 --> 0:21:56.200 take me on, but he's also an investor into our business, 0:21:56.920 --> 0:21:59.800 and he's the only doctor in the country that did 0:22:00.520 --> 0:22:04.000 does this test, the gallery test. So when I went 0:22:04.040 --> 0:22:05.760 to go see me, it's like, yo, we can run 0:22:05.840 --> 0:22:07.800 you know, all your blood work and make sure it 0:22:07.880 --> 0:22:10.720 could But like this new test came out two months ago, 0:22:10.760 --> 0:22:12.359 I want to run on you and test for cancer 0:22:12.520 --> 0:22:14.680 for fifty types of cancer student blood. I'm like, let's 0:22:14.720 --> 0:22:18.040 run it. That's how you find this shit. And an 0:22:18.119 --> 0:22:20.120 article came out like maybe like three weeks ago. I'm 0:22:20.200 --> 0:22:22.240 kind of like one of the first people that publicly 0:22:22.280 --> 0:22:26.240 took that test, found that I had cancer, addressed it, 0:22:26.280 --> 0:22:29.440 and made it through the situation. So there's a big 0:22:29.480 --> 0:22:31.239 debate about this test right now, and not a lot 0:22:31.280 --> 0:22:35.520 of doctors want to take it on because false positives. 0:22:35.920 --> 0:22:38.479 That's the craziest shit I've ever heard in my life. 0:22:38.760 --> 0:22:41.159 I saw a work for me, saved me. That's why 0:22:41.200 --> 0:22:43.959 I'm here right now. And I appreciate about this. Every 0:22:44.000 --> 0:22:46.480 time I get a chance that that test should be available. 0:22:47.200 --> 0:22:49.040 I mean, it feels like an easy test to take too, 0:22:49.160 --> 0:22:51.600 Like in terms of like do you think, like, yeah, 0:22:51.600 --> 0:22:54.200 it's a blood test, blood test, and I would rather 0:22:54.240 --> 0:22:56.199 get a false positive and think I'm going to have 0:22:56.280 --> 0:22:57.919 cancer for a week and a half until they go 0:22:57.960 --> 0:23:00.400 look inside my body and then find out them. 0:23:00.480 --> 0:23:02.680 Good, right then like not know anything at all. 0:23:02.760 --> 0:23:06.800 Yeah, because you got doctors that are doctors are I mean, man, 0:23:07.840 --> 0:23:09.800 you got good doctors. You got doctors are just getting 0:23:09.920 --> 0:23:13.119 checked like teachers doctors and teachers kind of it's like 0:23:13.200 --> 0:23:16.240 anything in business, doctors being a doctor's business. 0:23:16.320 --> 0:23:19.520 And you know, some of the institutions like even though 0:23:19.560 --> 0:23:21.840 they're good doctors, they just don't have the bandwidth. Like 0:23:21.880 --> 0:23:26.159 if you're at Kaiser Permanente, you're seeing four thousand patients, right. 0:23:26.520 --> 0:23:28.600 How could you actually truly keep up with one of 0:23:28.640 --> 0:23:29.320 those patients? 0:23:29.440 --> 0:23:32.240 Facts like, even if you're a really good person, even 0:23:32.240 --> 0:23:34.360 if you don't have a hidden agender, you're not getting raid. 0:23:35.320 --> 0:23:37.959 Yeah you can't. Your bandwidth is going to be done. 0:23:38.160 --> 0:23:39.960 You're not gonna be able to keep track of average. 0:23:40.520 --> 0:23:42.320 And so you know, for all my people out there 0:23:42.320 --> 0:23:45.159 with money that got money that care about their health, 0:23:45.760 --> 0:23:49.840 you know, the new flex is getting concer doctor Yeah, 0:23:50.280 --> 0:23:52.600 all the rad cats out there living fast on the road, 0:23:52.800 --> 0:23:56.399 not eating so well, Like, you know, fuck that Gucci belt, 0:23:57.080 --> 0:23:59.919 fuck that fuck that new whip, you know, fuck that 0:24:00.160 --> 0:24:00.680 new chain. 0:24:01.160 --> 0:24:01.680 Motherfucker. 0:24:01.720 --> 0:24:03.680 Get yourself a concier doctor and make sure you pay 0:24:03.720 --> 0:24:06.440 attention to your health. That's the new flex. Really, that's 0:24:06.480 --> 0:24:07.040 some real shit. 0:24:07.080 --> 0:24:09.520 And so you've you've made so much money over the years, 0:24:09.520 --> 0:24:11.840 what are some of the I always wonder when people 0:24:11.920 --> 0:24:15.480 because I started to make like money, where I need 0:24:15.480 --> 0:24:17.120 to figure. 0:24:16.840 --> 0:24:19.640 Out every year how to not pay taxes. 0:24:20.960 --> 0:24:24.200 What are some of the tips the tidbits you've picked 0:24:24.280 --> 0:24:27.200 up in the last decade or so since you've been 0:24:27.440 --> 0:24:30.280 dealing with you know, certain quantities of legal money. 0:24:30.680 --> 0:24:30.879 You know. 0:24:30.960 --> 0:24:33.399 The thing is, I know a lot of shit you 0:24:33.440 --> 0:24:36.000 could do, but I'm just too stubborn to change my lifestyle. 0:24:36.040 --> 0:24:38.640 Like you could live in Miami, you could live in Nevada, 0:24:38.840 --> 0:24:40.560 you could live in places where state tax. 0:24:40.680 --> 0:24:43.320 You could live in Puerto Rican pays zero tax. But like, 0:24:43.520 --> 0:24:45.680 do I want to change the quality of my lifestyle 0:24:45.720 --> 0:24:47.479 to save a little bit of bread after cancer? 0:24:47.680 --> 0:24:48.160 Especially? 0:24:48.560 --> 0:24:51.320 Hell no, Yeah, I'm just gonna pay. You know, it 0:24:51.359 --> 0:24:53.400 is frustrating. You get a million dollar check, you got 0:24:53.440 --> 0:24:55.200 to give over a fifty percent of that to the 0:24:55.240 --> 0:24:58.240 government right up the top. Like if I got twenty 0:24:58.280 --> 0:25:00.440 million dollars right now, I'm a to give over ten 0:25:00.480 --> 0:25:01.400 million dollars to the. 0:25:01.320 --> 0:25:06.280 Government right now for what right, But I'm not going 0:25:06.320 --> 0:25:07.520 to use in those tricks now. 0:25:07.600 --> 0:25:09.560 The one thing I just learned recently is that you're 0:25:09.560 --> 0:25:12.720 allowed to gift up to X amount of money a year, 0:25:13.560 --> 0:25:16.439 you know, without it without it being taxed, you know, 0:25:16.520 --> 0:25:18.440 to someone you love. So I'm gonna start making sure 0:25:18.480 --> 0:25:20.320 every year I put X amount of money as a 0:25:20.359 --> 0:25:23.920 gift aside from my kid as tax free at least 0:25:23.920 --> 0:25:24.600 you could have that. 0:25:25.320 --> 0:25:27.600 So that's one thing I learned, you know. 0:25:27.680 --> 0:25:31.479 But otherwise, like it's really all about like where you 0:25:31.520 --> 0:25:33.960 live and where you reside and like things you could 0:25:33.960 --> 0:25:36.160 write off. And the fucked up thing is because I'm 0:25:36.200 --> 0:25:39.480 burned because I'm cookies. I get audited every year anyway, 0:25:39.640 --> 0:25:41.119 so I'm sure they just find it. 0:25:41.400 --> 0:25:44.199 Your has to be like super buttoned up. But you know, 0:25:44.200 --> 0:25:45.919 if you get a tour bus, like your bus, that's 0:25:45.960 --> 0:25:47.040 a big ass right off. 0:25:46.880 --> 0:25:49.080 You know. Yeah, No, it is for the business. It is. 0:25:49.200 --> 0:25:50.240 It's a good way to travel. 0:25:50.240 --> 0:25:51.840 It's a good way to brand your shit too, So 0:25:52.600 --> 0:25:55.199 you know, I would just say, like, look, man, just 0:25:55.240 --> 0:25:57.520 pay attention to your ship. If you go out eat, 0:25:57.720 --> 0:26:00.480 take pictures of your receipts. If you're paying cash. You 0:26:00.560 --> 0:26:02.520 can write off a lot of things as it entertainer 0:26:02.600 --> 0:26:03.800 your outfits. 0:26:03.359 --> 0:26:05.199 You know, some of the things you gotta do. 0:26:05.359 --> 0:26:11.280 Yeah, yeah, for sure, Yo, I gotta ask you. 0:26:11.280 --> 0:26:12.440 You're a big alien guy. 0:26:12.560 --> 0:26:15.720 And recently things have gotten like it feels like, for 0:26:15.840 --> 0:26:19.520 whatever reason, the last like twelve to eighteen months, they 0:26:19.600 --> 0:26:24.280 keep kind of just like sprinkling little like breadcrumbs, preparing 0:26:24.359 --> 0:26:26.240 us for the inevitable. 0:26:26.280 --> 0:26:30.160 In my opinion, you know, whether it's the. 0:26:31.240 --> 0:26:34.199 That hearing with that dude who blew the you know, 0:26:34.240 --> 0:26:38.680 the pretty much said that we're in possession of alien 0:26:39.400 --> 0:26:42.960 aircraft or whatever the hell. And then there's the Mexican 0:26:43.760 --> 0:26:46.720 to look. I don't know, I don't know how legit 0:26:46.800 --> 0:26:48.720 that one was. I believe that shit. 0:26:49.040 --> 0:26:50.680 I believe it too. I believe it. 0:26:51.119 --> 0:26:52.880 I mean, look, if you go back, like maybe seven 0:26:52.960 --> 0:26:54.399 or eight years ago, there was that guy who was 0:26:54.400 --> 0:26:58.160 in the Canadian Parliament talking about it. But yeah, man, 0:26:58.720 --> 0:27:00.080 like this shit is crazy, Like we used to all 0:27:00.160 --> 0:27:02.879 the Mexican aliens, like what were your thoughts? Because they 0:27:02.920 --> 0:27:06.480 really bowled them out like an official Mexican government. 0:27:06.119 --> 0:27:08.800 Like, now that shit's official. Here's the problem with the world. 0:27:09.359 --> 0:27:11.480 We've been lied to and fucked with us for so 0:27:11.680 --> 0:27:14.600 long that every single time someone posted something, it's just 0:27:14.760 --> 0:27:16.480 memes and and people. 0:27:16.320 --> 0:27:19.879 Just social media jokes, and that's what they want. 0:27:20.359 --> 0:27:22.360 They don't want us to think, like, you know, there's 0:27:22.119 --> 0:27:24.479 a there's a bigger purpose out there. There's something that 0:27:24.520 --> 0:27:27.280 we totally don't even know about. There's not there's something 0:27:27.320 --> 0:27:32.760 that maybe higher people in our civilization actually communicate with 0:27:32.840 --> 0:27:33.640 and get game from. 0:27:33.640 --> 0:27:35.080 If you look how fast the world grew. 0:27:35.119 --> 0:27:38.080 It went from fucking riding horses to whips and iPhones 0:27:38.119 --> 0:27:39.960 and shit for in a small amount of time. 0:27:40.640 --> 0:27:41.760 That's coming from somewhere. 0:27:41.880 --> 0:27:44.720 Some geniuses just wake up, like I can fucking make 0:27:44.720 --> 0:27:46.960 it till we can bomb them. Now we're getting gained 0:27:47.000 --> 0:27:50.480 from somewhere, right, And so I believe that shit. I 0:27:50.560 --> 0:27:53.040 also believe that they're never going to tell us what's real. 0:27:53.560 --> 0:27:55.440 They're probably just trying to prepare us for some kind 0:27:55.480 --> 0:27:58.679 of bullshit agenda. But there's a lot of truth in 0:27:58.800 --> 0:28:01.520 some of that bullshit as well. So I if it's 0:28:01.560 --> 0:28:04.600 me talking, I know there's a bigger purpose out here. 0:28:04.680 --> 0:28:07.080 The gut feeling I got that day to go find 0:28:07.080 --> 0:28:08.320 a conc here doctor Brom. 0:28:08.960 --> 0:28:09.600 What the fuck? 0:28:09.720 --> 0:28:12.359 Like that was bigger than just like me thinking that 0:28:12.400 --> 0:28:14.360 I should get a private doctor. There's no reason why 0:28:14.480 --> 0:28:16.800 on that day I even felt that in here, in 0:28:16.840 --> 0:28:20.119 your gut, your second brain, right. I've been watching like 0:28:20.119 --> 0:28:23.439 a lot of near death experience stuff because obviously I 0:28:23.440 --> 0:28:25.840 had a near death experience in my opinion, I didn't 0:28:25.880 --> 0:28:27.840 just die and wake up, but like I came close 0:28:27.880 --> 0:28:28.119 to it. 0:28:28.240 --> 0:28:30.760 So in watching all that stuff, I just. 0:28:30.760 --> 0:28:34.800 Understand there's bigger purpose as as conscious as like the 0:28:34.920 --> 0:28:35.600 universe goes. 0:28:35.600 --> 0:28:38.440 And so I believe that little alien was real. 0:28:39.080 --> 0:28:41.200 I believe that Mexico was the first one is actually 0:28:41.240 --> 0:28:44.280 so something they've been holding. I feel like all these 0:28:44.320 --> 0:28:48.080 civilizations are uncovering, like and and you know in the 0:28:48.160 --> 0:28:51.120 Jungles and ship, all these different pyramids were seeking man 0:28:51.240 --> 0:28:52.560 and no humans built that shit. 0:28:52.640 --> 0:28:55.000 Bro fuck out of here, bro. Yeah, it's crazy. 0:28:55.200 --> 0:28:57.479 Like it's crazy too that like some of them are 0:28:57.520 --> 0:29:00.240 so they match up other pyramids that are so. 0:29:00.240 --> 0:29:03.160 Far apart, well, they align with the stars perfectly. 0:29:03.240 --> 0:29:07.120 They're all like in strategic guys, you know places in 0:29:07.160 --> 0:29:09.280 the world that like will line up with like the 0:29:09.400 --> 0:29:10.440 universe perfectly. 0:29:10.480 --> 0:29:13.400 And I mean whatever. Also, I know. 0:29:13.360 --> 0:29:15.920 That humans have dumbed down hard since back in the day. 0:29:15.960 --> 0:29:19.080 It's like and that's what they want. Like, they put 0:29:19.120 --> 0:29:22.320 so much bullshit in propaganda, and they've created the word 0:29:22.440 --> 0:29:26.080 like conspiracy theories and all that stuff so that way 0:29:26.160 --> 0:29:28.120 that things that are real, Like look at all the 0:29:28.160 --> 0:29:30.120 people in my seeing UFOs back in the days, it 0:29:30.160 --> 0:29:32.440 made them seem like fucking looney bins, dude. 0:29:32.360 --> 0:29:32.760 For sure. 0:29:32.880 --> 0:29:34.800 I mean I think they're like just like if you 0:29:34.840 --> 0:29:36.360 were to go back twenty years and if some of 0:29:36.360 --> 0:29:38.840 this news would have broke, how big of a deal 0:29:38.840 --> 0:29:39.280 it would. 0:29:39.080 --> 0:29:40.440 Be compared to now. 0:29:40.600 --> 0:29:42.640 And now it's like no one cares because no one 0:29:42.680 --> 0:29:44.840 gives a fucking whatever bullshit. 0:29:45.080 --> 0:29:47.040 They're worried about like how to make the next dollar, 0:29:47.200 --> 0:29:50.600 who's bitch cheese on who? Or fucking what Kim Kardashian 0:29:50.680 --> 0:29:54.360 is doing. Yeah, they're worried about some shit that's like, Yo, 0:29:54.480 --> 0:29:56.560 my man, they just showed an alien from. 0:29:56.440 --> 0:29:57.520 A thousand aliens. 0:29:57.600 --> 0:30:00.080 There's a thousand years ago proofs were not alone a 0:30:00.120 --> 0:30:01.440 little motherfucker look real. 0:30:01.280 --> 0:30:05.000 As fucked and like they're happy seeing them comments right now. 0:30:05.240 --> 0:30:07.680 The thing is is, like I think once people really 0:30:07.760 --> 0:30:10.920 like have to realize, there'll be a moment where they 0:30:10.960 --> 0:30:13.600 have to really like be like, oh, it kind of 0:30:13.680 --> 0:30:16.800 like it, you know, for me, I know it's gonna 0:30:16.800 --> 0:30:19.080 make a lot of people who grew up super religious, 0:30:19.120 --> 0:30:21.360 who grew up believing certain things. It's gonna kind of 0:30:21.680 --> 0:30:24.120 poke a lot of random holes in the dude. Besides 0:30:24.160 --> 0:30:26.320 on that, have you ever seen Judah in the Black Onside? 0:30:26.680 --> 0:30:26.920 Yeah? 0:30:27.040 --> 0:30:29.240 All right, Like, look how the government did them? Bro, 0:30:29.320 --> 0:30:32.120 Look how they did the panthers? Right, Like, Bro, they 0:30:32.120 --> 0:30:35.160 will do things to fuck you off, right, Like, I'm 0:30:35.200 --> 0:30:36.719 not gonna say no names. I don't want to know 0:30:36.720 --> 0:30:38.960 smoke with nobody. But I think there's people in our 0:30:39.280 --> 0:30:42.160 in our culture right now that cause a lot of 0:30:42.160 --> 0:30:45.280 trouble on the end, on the internet and with other celebrities. 0:30:45.680 --> 0:30:48.840 I believe they're working for the CIA. That's that's my 0:30:48.880 --> 0:30:51.040 honest being. I'm like, Yo, there's no way this guy 0:30:51.120 --> 0:30:53.720 is constantly trying to tempt people and throw people out 0:30:53.760 --> 0:30:55.720 their game and get them to say or do other 0:30:55.800 --> 0:30:58.080 things that might put them in jail. It's been their 0:30:58.080 --> 0:31:00.000 agenda against minorities for a long time. 0:31:00.680 --> 0:31:01.720 Yeah, it's crazy. 0:31:01.720 --> 0:31:03.640 I think like there is some sort of like and 0:31:03.960 --> 0:31:08.040 like you said, that word conspiracy theorist has gotten. It's 0:31:08.040 --> 0:31:12.200 gotten to the point where like you can't question anything 0:31:12.200 --> 0:31:13.360 without being called crazy. 0:31:13.840 --> 0:31:15.840 Do that have fact checkers doom? Well? 0:31:15.880 --> 0:31:19.280 And to me, it's like, you know, I remember when 0:31:20.160 --> 0:31:22.840 conspiracy theories were like. 0:31:23.160 --> 0:31:25.640 Nine to eleven and you'd be like, oh, you know, 0:31:25.840 --> 0:31:26.640 let me look into this. 0:31:26.760 --> 0:31:31.560 But now it's like if you question anything, they put 0:31:31.600 --> 0:31:34.200 you in that box. Like I look at you know, 0:31:34.360 --> 0:31:38.040 RFK Junior, who's somebody who I think it's dope. You know, 0:31:38.080 --> 0:31:40.240 I've watched his interviews and I don't think he's said 0:31:40.240 --> 0:31:42.080 anything crazy, you know what I mean. I just think 0:31:42.120 --> 0:31:44.240 he's just a curious dude who's wants to question shit. 0:31:44.560 --> 0:31:48.360 But they are so they just put him in that box. 0:31:48.600 --> 0:31:51.920 And then people who don't do the work or the 0:31:52.080 --> 0:31:53.880 like my mom, Like I told my mom, I was like, hey, 0:31:54.080 --> 0:31:55.320 I fuck with RFK, and she. 0:31:55.400 --> 0:31:58.959 Was like, he's a fucking kook, he's crazy. And I 0:31:59.000 --> 0:32:01.760 was like, have you ever heard him speak like. 0:32:01.880 --> 0:32:05.680 He's asking he's at least addressing the real world issues. Yeah, 0:32:05.840 --> 0:32:10.000 he's addressing the fact that like multiple corporations really run everything. 0:32:09.800 --> 0:32:10.560 Which is crazy. 0:32:10.600 --> 0:32:13.920 That's a concern which should be the number one thing 0:32:14.000 --> 0:32:15.160 everyone should be worried about. 0:32:15.160 --> 0:32:18.800 That's a concern. Monopoly sucks. Yeah, the Guard, the Black Rock, 0:32:18.880 --> 0:32:19.880 and State Street. 0:32:19.600 --> 0:32:23.040 Are like kind of running your entire life and no 0:32:23.080 --> 0:32:25.360 one's talking about it. But but but that also might 0:32:25.400 --> 0:32:28.520 be the reason why he's he's getting boxed out, you know. 0:32:28.760 --> 0:32:31.680 I mean, he's the only presidential candidate that doesn't have 0:32:31.800 --> 0:32:34.080 secret service at his disposal. 0:32:33.560 --> 0:32:36.000 And someone trying to just run a bom. Yeah. So 0:32:36.840 --> 0:32:39.280 you know, the world is full of hidden agendas. 0:32:39.720 --> 0:32:42.920 The more older you get, more money, you touch some 0:32:43.000 --> 0:32:45.600 more bull should you deal with like this, Shaw, I'm 0:32:45.640 --> 0:32:48.560 jahn with with these lawsuits and powerful groups and big 0:32:48.600 --> 0:32:51.000 money guys. You realize that, Yo, this shit's real dog 0:32:51.160 --> 0:32:55.560 Like it's different. Like it's different, It's definitely different. You 0:32:55.600 --> 0:32:58.000 mentioned having forty nine albums. I always say this. 0:32:59.440 --> 0:33:03.800 When we talk about just consistency as an MC, as 0:33:03.840 --> 0:33:05.040 a rapper, as an artist. 0:33:05.360 --> 0:33:07.200 I feel like you're one of the most consistent guys 0:33:07.200 --> 0:33:07.640 in the game. 0:33:07.680 --> 0:33:10.920 You've always been extremely I mean no matter what was 0:33:10.960 --> 0:33:13.160 going on in your life, you always have the time 0:33:13.240 --> 0:33:16.440 to you know, hone in and create and make an album, 0:33:16.520 --> 0:33:20.280 more collabor with an artists to make a project for you. 0:33:21.840 --> 0:33:24.040 Like you know, obviously it's a passion thing. 0:33:24.120 --> 0:33:27.240 But like for whatever reason, is it's still bother you 0:33:27.280 --> 0:33:31.600 that maybe you don't get the acknowledgement or the accolades 0:33:31.880 --> 0:33:32.480 or the. 0:33:32.280 --> 0:33:34.640 Flowers as a rapper that you do for all the 0:33:34.680 --> 0:33:35.080 other shit. 0:33:35.720 --> 0:33:37.920 Nah, because I knew if I put one hundred percent 0:33:38.080 --> 0:33:40.600 energy behind music, it'd probably be a lot bigger, right. 0:33:40.880 --> 0:33:43.640 And I argue with my DJ, you know tep on 0:33:43.680 --> 0:33:46.360 this too, about changing our setup and trying new things. 0:33:47.160 --> 0:33:49.240 I just told my I said, bro, it's a bandwidth issue 0:33:49.280 --> 0:33:51.520 at this point. Like I'm running cookies, clothing. I'm running 0:33:51.560 --> 0:33:55.080 cookies and we business. I'm running vibes, papers, I'm running 0:33:55.320 --> 0:33:57.320 you know, this compound and our media as you know 0:33:57.920 --> 0:34:00.280 company that we're trying to build, and I have so 0:34:00.320 --> 0:34:02.840 much time for music. I told the music is my therapy, bro, 0:34:02.960 --> 0:34:05.040 Like I don't really look at like it's my business. 0:34:05.440 --> 0:34:07.240 If I treat it more like a business, I probably 0:34:07.320 --> 0:34:09.480 make way more money, I probably get way more respect. 0:34:09.800 --> 0:34:11.439 I've had people like to chains to be like, bro, 0:34:11.520 --> 0:34:16.760 like why don't you be like our like Mexican version 0:34:16.760 --> 0:34:18.680 of Rick Bross, Like you got that talk, you got 0:34:18.680 --> 0:34:20.719 that respect, Like people fuck with you, but you're not 0:34:20.760 --> 0:34:23.040 putting enough respect on like your image and the way. 0:34:23.320 --> 0:34:25.000 I'm like, Bro, I'm just a real dude. Bro, I 0:34:25.040 --> 0:34:28.080 don't really be tripping off, like really trying to build 0:34:28.080 --> 0:34:31.440 myself as this big old facade. Yeah, like like you're 0:34:31.480 --> 0:34:34.040 not a character. No, I just feel like music is 0:34:34.080 --> 0:34:36.239 a good it's a good therapy for me. It's a 0:34:36.360 --> 0:34:38.400 challenge for me to still to try and stay relevant 0:34:38.440 --> 0:34:41.239 after all this time. It's a it's a way for me, 0:34:41.400 --> 0:34:44.080 like to be creative outside of like all this other stuff. 0:34:44.560 --> 0:34:46.239 I have fun doing it, but I don't treat like 0:34:46.280 --> 0:34:48.279 my number one priority. I feel like if I did, 0:34:48.280 --> 0:34:50.600 I could be like a French Montana or something like that. Right, 0:34:50.640 --> 0:34:53.960 Like I could be looked at as like a bigger artist, right, 0:34:54.000 --> 0:34:56.480 I could wear jewelry every day and glasses and be 0:34:56.520 --> 0:34:58.839 fitted up. But like, I'm comfortable in this rest shit 0:34:58.920 --> 0:35:02.600 right now. I'm rich, motherfucker. I don't need to show it, right, 0:35:02.680 --> 0:35:06.080 Like for what, Like my new flex is not the flex. 0:35:06.120 --> 0:35:07.560 I got a pair of earrings on, but I'm not 0:35:07.600 --> 0:35:10.680 worrying my you know, twenty different rings. I'm not wearing 0:35:10.680 --> 0:35:13.520 big old chains or I'm not really worried about my 0:35:13.600 --> 0:35:15.560 outfit so much. I don't give a fuck. All the 0:35:15.560 --> 0:35:18.759 billionaires I meet look like fucking bumps. They pull up 0:35:19.000 --> 0:35:22.040 looking real humble, and some dress down that shit. And 0:35:22.080 --> 0:35:24.000 that's how that's what I want to be like at 0:35:24.000 --> 0:35:26.600 this point. Like, bro, if you've seen the whip I'm 0:35:26.680 --> 0:35:28.960 driving in right now, I gave the mayback truck back. 0:35:28.960 --> 0:35:30.640 I'm like, bro, fuck all this flashy shit. 0:35:30.719 --> 0:35:31.200 I got it. 0:35:31.280 --> 0:35:34.200 There's the world knows I got it, so why even 0:35:34.239 --> 0:35:35.280 try to prove it anymore? 0:35:35.400 --> 0:35:37.000 Hey what elp, we gotta stop the interview to tell 0:35:37.000 --> 0:35:39.879 you about our folks and my bookie. That's right now. Look, 0:35:40.520 --> 0:35:44.920 I'm a big gambler. Love gambling, love sports gambling. I've 0:35:44.960 --> 0:35:48.240 been on a tear, but I ain't gonna lie to y'all. 0:35:48.719 --> 0:35:51.200 NFL season so far been real good to your boy. 0:35:51.719 --> 0:35:54.319 You could get down. Go to MyBookie dot ag sign 0:35:54.400 --> 0:35:57.759 up right now with that promo code Bootleg. 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Uh, 0:38:39.320 --> 0:38:42.279 it's all online the street packaging straight to your door 0:38:42.280 --> 0:38:45.440 in a chewable form Blue Cheo dot Com promo code Bootleg. 0:38:45.520 --> 0:38:46.440 Let's get back to the interview. 0:38:46.640 --> 0:38:48.120 Now, I feel you I'm on that safe shit when 0:38:48.200 --> 0:38:50.960 I mean, obviously I'm much lower over lower level, but. 0:38:51.040 --> 0:38:52.319 Like, yeah, I'm not. 0:38:53.520 --> 0:38:55.880 You know, I have ow a nightclub now and Scott's 0:38:55.840 --> 0:38:57.719 still you bet you were there. But my partners man, 0:38:57.760 --> 0:38:59.160 they love the beamers and they. 0:38:59.080 --> 0:39:02.359 Get that's just oh I feel like that's just you're 0:39:02.400 --> 0:39:03.959 just rubbing that shit in people's faces. 0:39:04.400 --> 0:39:07.200 Care Yeah, I don't care. My wife is a nice whip. 0:39:07.320 --> 0:39:11.440 I drive my car that I don't mind driving to 0:39:11.480 --> 0:39:14.040 the band and putting miles on, and you know, my 0:39:14.080 --> 0:39:15.640 wife is sitting nice. 0:39:15.440 --> 0:39:17.840 And I feel like I feel like right now we 0:39:18.080 --> 0:39:20.239 learn a lot like recipes to P and B bro 0:39:20.400 --> 0:39:22.640 like and recipes, so all these other situations, all these 0:39:22.640 --> 0:39:24.799 other people that are losing their lives, But like, I 0:39:24.840 --> 0:39:27.480 feel like, right now, the world's in the most fucked 0:39:27.520 --> 0:39:30.680 up position we've seen it in our generation. Besides two 0:39:30.719 --> 0:39:33.080 thousand and eight, people are broke, people are hurting. 0:39:33.160 --> 0:39:35.840 It feels it does feel though the energy is not 0:39:35.960 --> 0:39:38.640 the same in terms of like literal loss that's happening 0:39:38.680 --> 0:39:42.080 in a wait, but it feels almost like like you 0:39:42.120 --> 0:39:42.879 could feel it. 0:39:43.640 --> 0:39:45.560 The amount of calls to get every day for people 0:39:45.600 --> 0:39:47.239 trying to get money or trying to figure out ways 0:39:47.280 --> 0:39:50.040 to make money, or people feeling the loss of motion 0:39:50.760 --> 0:39:52.640 is crazy. And so I don't want to be the 0:39:52.680 --> 0:39:55.040 one to be rubbing no shit in people's faces right now. 0:39:55.200 --> 0:39:58.319 Rather just stay okey, do my thing. But as far 0:39:58.360 --> 0:40:01.160 as music goes, I'm gonna keep trying like I'm gonna 0:40:01.200 --> 0:40:02.880 keep doing my thing, having fun with it. I know, 0:40:02.920 --> 0:40:04.799 me and O Jeezi are locked in for next month 0:40:04.840 --> 0:40:07.160 to knock out a EP, which will be dope. 0:40:07.400 --> 0:40:10.040 Brings some good young energy around for sure. You know 0:40:10.120 --> 0:40:11.480 you let him use the bus before. 0:40:11.600 --> 0:40:14.239 Yeah, that's my little bro right and and I think 0:40:14.280 --> 0:40:16.600 he's super dope. And I'm like, let me get next 0:40:16.600 --> 0:40:18.080 to O Gz and just kind of soak up some 0:40:18.120 --> 0:40:20.080 of the energy real quick. I already got the beats 0:40:20.120 --> 0:40:22.920 picked out, you know. Rory called the other days like, Bro, like, 0:40:22.960 --> 0:40:24.600 do we need some man? They pick beats I'm like, bro, Bro, 0:40:25.080 --> 0:40:27.359 you are great. You are there's one thing you do well. 0:40:27.400 --> 0:40:28.480 You picked fucking. 0:40:28.160 --> 0:40:30.399 Beats man for me and no JEZ project. I got 0:40:30.400 --> 0:40:31.759 some ship. You are great. 0:40:32.120 --> 0:40:34.560 You're great an r Yeah, that's why I told Roy. Yes, 0:40:34.640 --> 0:40:37.160 I said, Bro, I don't like to say this too often, but. 0:40:37.200 --> 0:40:40.799 I got us that record you dropped, one of my 0:40:40.800 --> 0:40:42.160 favorite records you dropped recently. 0:40:42.239 --> 0:40:45.920 It was you, Conway Jayda. Who else was on that record? 0:40:46.200 --> 0:40:51.800 It was me, Conway, Mazi Mazi uh styles P. 0:40:52.280 --> 0:40:55.440 No, it wasn't Jaya styles and styles P And that 0:40:55.520 --> 0:40:56.200 shit was crazy. 0:40:56.280 --> 0:40:58.440 Yeah, sh it was hard, but I got the me 0:40:58.440 --> 0:41:00.719 and O g Z project lined up. I got me 0:41:00.760 --> 0:41:03.200 and Larry June want to do another one, but I wanted. 0:41:03.239 --> 0:41:04.680 I told them I want to take the time and 0:41:04.760 --> 0:41:07.200 have all live music being placed and we could performing 0:41:07.239 --> 0:41:10.399 that ship with the band Me and Mazzi got another 0:41:10.440 --> 0:41:12.880 one coming. I already got individuals too. Yeah, I already 0:41:12.920 --> 0:41:15.399 got the beats picked. Me and Bureau, got a full 0:41:15.400 --> 0:41:17.960 album already done, produced by Scott Storch. I just need 0:41:17.960 --> 0:41:20.480 to find the time to like added like two more hooks, 0:41:20.760 --> 0:41:22.440 maybe like three features. 0:41:22.080 --> 0:41:22.600 You would be real. 0:41:22.640 --> 0:41:24.399 Haven't done anything for a while, I mean at least 0:41:25.120 --> 0:41:26.440 what it's been like six seven. 0:41:26.239 --> 0:41:31.560 Years, no four now Lost Meadows was the last that 0:41:31.760 --> 0:41:32.720 was a great album. 0:41:32.880 --> 0:41:35.919 Just happened during COVID and we've got you know, yeah 0:41:36.560 --> 0:41:38.960 we got discouraged because the album was so good. But 0:41:39.000 --> 0:41:41.560 then for COVID, we just got fucked on the promo 0:41:41.760 --> 0:41:43.960 for it. But yeah, man, I got me and o 0:41:44.080 --> 0:41:45.960 g Zy, I got me, and Mazi got me, and 0:41:46.000 --> 0:41:48.759 Larry June, I got me, and be real, I'm gonna 0:41:48.760 --> 0:41:51.000 bring one back with my brother and Pacino, you know, 0:41:51.080 --> 0:41:54.719 for old school purposes, just old school mob sound. But 0:41:55.000 --> 0:41:57.879 I'm going all group projects right now for a while. 0:41:57.880 --> 0:41:59.640 I feel like I've done a good amount of solos. 0:41:59.719 --> 0:42:01.560 I'm just let me just go group projects and just 0:42:01.560 --> 0:42:02.680 bring different energies out. 0:42:03.440 --> 0:42:06.080 Have you had the opportunity to tap in or meet 0:42:06.239 --> 0:42:08.040 or at least check out Mexican Ot? 0:42:08.760 --> 0:42:12.160 Yeah, I mean I was supposed to be involved in 0:42:12.160 --> 0:42:14.560 this project. Something fell through the cracks. But I got 0:42:14.600 --> 0:42:16.920 a call by like, you know, potentially helping the A 0:42:17.000 --> 0:42:19.960 and R hist project and like sitting with him and 0:42:20.000 --> 0:42:22.320 helping pick beasts and come up with just like features 0:42:22.320 --> 0:42:24.840 and things like that because someone else recognized Chinese ships, 0:42:24.920 --> 0:42:28.160 recognized the talent for the year, but something got lost 0:42:28.160 --> 0:42:29.040 in communication. 0:42:29.280 --> 0:42:31.439 But he's a good kid. 0:42:31.520 --> 0:42:33.520 I still want the opportunity though, because I feel like 0:42:33.600 --> 0:42:35.840 he's a Doe Baz artist. He has a lot of potential. 0:42:35.880 --> 0:42:38.959 He's blowing the fuck up, and I feel like, you know, shit, 0:42:39.040 --> 0:42:41.520 if I just sat with him for one album, I like, 0:42:41.560 --> 0:42:43.000 I'll bring on some shit. He don't even know what 0:42:43.040 --> 0:42:45.560 he got yet. And I feel like he's got a 0:42:45.560 --> 0:42:47.520 good sound, he's got a good look, he's got like 0:42:47.640 --> 0:42:52.000 a good momentum. But shit, ot, I know the first project, 0:42:52.200 --> 0:42:55.720 things slipped through the cracks. I'm running a billion dollar business. 0:42:55.719 --> 0:42:58.560 It wasn't on purpose. If you hear this sit down 0:42:58.560 --> 0:43:00.640 with me for one project us, I bring a whole 0:43:00.640 --> 0:43:02.759 different world out for you brothers, just on some just 0:43:03.320 --> 0:43:06.719 whole different vibe with the production, with the features, with 0:43:06.800 --> 0:43:09.239 the rollout, like and you know, I think that. 0:43:09.280 --> 0:43:10.480 Kid's got a lot of potential. 0:43:10.600 --> 0:43:10.759 You know. 0:43:10.800 --> 0:43:13.040 I wonder like you sitting back and kind of seeing 0:43:13.040 --> 0:43:15.560 because we're talked about how like you know, for whatever reason, 0:43:15.560 --> 0:43:17.399 the Bay gets overlooked when you're thinking like. 0:43:18.080 --> 0:43:21.000 Stories and how you know, it gets covered. 0:43:21.080 --> 0:43:23.880 I mean, I think lately, unfortunately, most of the stuff 0:43:23.880 --> 0:43:25.920 we hear about the Bay and the news world like 0:43:26.000 --> 0:43:28.319 nationwide is real negative. You know what I'm saying, It's 0:43:28.320 --> 0:43:32.920 fucked up out here, whether it's the smashing grabs or 0:43:32.960 --> 0:43:36.239 the bippin or you know, whatever the case is. For you, Like, 0:43:37.040 --> 0:43:40.920 what do you think is you know, because because if 0:43:40.960 --> 0:43:43.120 you go through the city, if you go into San Francisco, 0:43:43.480 --> 0:43:45.000 it's a lot of different place than it wasn't five 0:43:45.080 --> 0:43:46.719 years ago, four years ago, you know what I mean? 0:43:47.120 --> 0:43:49.320 Like for you, what do you think is the remedy? 0:43:49.440 --> 0:43:51.080 And what do you think is the cause of kind 0:43:51.080 --> 0:43:53.160 of all the chaos in the. 0:43:53.120 --> 0:43:55.960 Bay right now? Man, it's gonna be a touchy subject. Bro. 0:43:56.000 --> 0:43:57.799 I'm just gonna be real, bro, because at the end 0:43:57.800 --> 0:43:59.440 of the day, I'm not I didn't make it as 0:43:59.440 --> 0:44:01.360 far to stay is about things. I think they just 0:44:01.440 --> 0:44:03.719 let the city go to shit on purpose. They gentified 0:44:03.800 --> 0:44:05.640 the fuck out of San Francisco. They moved all the 0:44:05.640 --> 0:44:09.200 people that are from there out of there, so the actual. 0:44:08.960 --> 0:44:10.600 Care and love is not really there anymore. 0:44:10.640 --> 0:44:13.080 From people that grew up in neighborhoods like Hunter's Point 0:44:13.160 --> 0:44:16.279 or Lakeview or the Filmore District or the Mission. They 0:44:16.360 --> 0:44:18.680 just moved everyone out. They brought big tech in. Big 0:44:18.760 --> 0:44:21.640 tech got spoiled, they got you know that, they start 0:44:21.800 --> 0:44:24.040 turning the city into what they want to. Even the 0:44:24.040 --> 0:44:27.279 neighborhood I grew up in on California and Feelmore. My 0:44:27.360 --> 0:44:29.319 dad's restaurant used to be on top of our on 0:44:29.360 --> 0:44:31.520 the bottom of our apartment complex, and then there'd be 0:44:31.560 --> 0:44:34.000 like a movie store, there'd be a pizza shop, there'd 0:44:34.040 --> 0:44:36.560 be a coffee shop, there'd be this Mexican restaurant. It's 0:44:36.560 --> 0:44:38.919 all boutie clothing stores around. I was like, who the fuck, 0:44:39.000 --> 0:44:41.440 what the fuck? This ain't the neighborhood no more. This 0:44:41.520 --> 0:44:44.040 is something like I in techie shit and so I 0:44:44.080 --> 0:44:46.000 think the biggest problem with SF is that I got 0:44:46.040 --> 0:44:49.160 gentrified and they got way too liberal. Like, Bro, I 0:44:49.280 --> 0:44:51.480 like how liberal the barry is. I grew up getting 0:44:51.520 --> 0:44:53.799 money because of the laws of how liberal it is. 0:44:53.840 --> 0:44:56.800 But Bro, they smash and grab shits some some chump 0:44:56.800 --> 0:44:58.920 ass shit. Bro, And like the fact they just let 0:44:59.000 --> 0:45:00.560 it ride like that, like the in fact you could 0:45:00.560 --> 0:45:03.279 walk into Walgreens and just take whatever you want and. 0:45:03.280 --> 0:45:05.719 Walk out and not worry about going to jail. 0:45:05.920 --> 0:45:07.799 It's bullshit because at the end of the day, Bro, 0:45:07.920 --> 0:45:10.359 we got kids, and I want my kids to feel 0:45:10.360 --> 0:45:11.879 safe when they go do their thing in the city. 0:45:12.080 --> 0:45:14.680 You like, if your daughter was eighteen nineteen, because she's 0:45:14.680 --> 0:45:19.040 getting there right sixteen, you know, you would not feel comfortable. 0:45:18.600 --> 0:45:20.600 With her going shopping by herself in San Francisco. 0:45:20.719 --> 0:45:22.719 I send somebody with her because I know what it is. 0:45:22.800 --> 0:45:24.320 I know that there's a risk for her car to 0:45:24.360 --> 0:45:26.319 get broken into. I know there's a risk for someone 0:45:26.320 --> 0:45:28.359 to steal someone out of her hand and just move. 0:45:28.440 --> 0:45:31.799 And so this is the bear area, y'all. We grew 0:45:31.880 --> 0:45:34.000 up selling packs, getting money out of the bitch. We 0:45:34.040 --> 0:45:35.680 grew up, you know, doing what we had to do. 0:45:35.719 --> 0:45:39.440 We're real hustlers with this home of the independent blueprint 0:45:39.440 --> 0:45:42.200 for sure. Forty JT. The bigger figure. We own our 0:45:42.239 --> 0:45:46.000 own masters. We were taught how to hustle from our mouthpiece. 0:45:46.520 --> 0:45:47.640 I feel like that's where I am. 0:45:47.640 --> 0:45:48.359 Where I am in life. 0:45:48.360 --> 0:45:50.279 It is because I was bred by the real ones, 0:45:50.320 --> 0:45:53.440 were real game. Bring it back to that, dude, go 0:45:53.480 --> 0:45:55.640 pick up, go go get back with this shit. 0:45:55.840 --> 0:45:56.040 Man. 0:45:56.080 --> 0:45:58.640 Go hate to say it as a father, if a 0:45:58.680 --> 0:46:02.919 teenage we go break a bitch, Go go go sell 0:46:02.960 --> 0:46:07.600 a pack, Go go build an independent fucking portfolio of music. 0:46:07.960 --> 0:46:09.719 Go do something dope. Man. 0:46:09.960 --> 0:46:11.960 All this other shit is hell a petty It just 0:46:12.040 --> 0:46:14.560 it's trash, and like, that's not what we represent. I 0:46:14.600 --> 0:46:17.480 see some big players speaking out on it, some real 0:46:17.520 --> 0:46:19.120 ones that did a lot of time out of the 0:46:19.120 --> 0:46:22.759 Oakland area shout to little d and shouts the real ones, 0:46:22.760 --> 0:46:25.080 the real players. We're players in the Bay area. We're 0:46:25.120 --> 0:46:28.920 go getters, we're independent husters. We're a different breath than 0:46:28.960 --> 0:46:31.279 anyone else. Just put that respect back on the area 0:46:31.360 --> 0:46:33.120 because right now we look like a bunch of little 0:46:33.120 --> 0:46:35.000 petty ASTs and that's not what it is. 0:46:35.640 --> 0:46:36.400 You know, it's crazy. 0:46:36.400 --> 0:46:38.080 I have just talk all the time, because you know, 0:46:38.080 --> 0:46:41.160 I'm a fucking pretty liberal dude. You know, like I 0:46:41.280 --> 0:46:44.759 voted Democrat most of my life, my whole life, me too, 0:46:46.080 --> 0:46:50.040 And you know it's like it's like, at what point 0:46:50.080 --> 0:46:52.719 in time, It's like, yo, what do they do? 0:46:52.920 --> 0:46:55.400 I feel like they're getting too liberal, bro, They're letting 0:46:55.440 --> 0:46:56.719 this ship fall and this is. 0:46:56.719 --> 0:46:59.640 My belle shit, Like it's like that's coming to La 0:46:59.840 --> 0:47:02.759 to first. I'm like, y'all think LA is bad right now? Yeah, 0:47:02.800 --> 0:47:03.680 but let me tell you why. 0:47:03.680 --> 0:47:07.200 Though I'm a preach man, I feel like they're doing 0:47:07.200 --> 0:47:10.120 this shit on purpose so they can implement other laws 0:47:10.160 --> 0:47:12.359 that weighs supersede any of this shes so y'all can 0:47:12.400 --> 0:47:15.319 get away with some bullshit right now. Keep sucking up 0:47:15.360 --> 0:47:18.160 our program, keep making us a look crazy, and they're. 0:47:17.960 --> 0:47:19.879 Gonna come They're gonna come in and be like. 0:47:19.840 --> 0:47:21.640 You know what, due to all this problems, we're going 0:47:21.680 --> 0:47:23.560 to put in this law right here that's boom boom 0:47:23.560 --> 0:47:27.359 boom boom boom running by WHOA, so everyone's to show 0:47:27.600 --> 0:47:28.520 you're scan your. 0:47:28.360 --> 0:47:30.080 ID before you even enter them all soon. 0:47:30.440 --> 0:47:33.640 It just I feel like China is leading the way 0:47:33.719 --> 0:47:37.080 for like the social credit score ship and they're leading 0:47:37.120 --> 0:47:43.240 the way for like this non real lifestyle, like they're monitoring. 0:47:43.440 --> 0:47:45.919 They're the real big brother right now. And I feel 0:47:45.960 --> 0:47:50.400 like what they're doing in the US, especially in democratic areas, 0:47:50.719 --> 0:47:53.279 is they're letting this ship fall apart on purpose so 0:47:53.280 --> 0:47:56.759 they can implement bigger laws that just affect and take 0:47:56.800 --> 0:47:59.319 all of our freedom away. That's just my opinion. I 0:47:59.360 --> 0:47:59.959 could be high. 0:48:00.080 --> 0:48:01.839 Maybe guys have been smoke a little too much fun. 0:48:03.000 --> 0:48:04.680 There is something to be said about like that social 0:48:04.760 --> 0:48:06.680 credit score ship, because it already kind of feels like 0:48:06.719 --> 0:48:07.240 it's happening. 0:48:07.360 --> 0:48:10.400 Like look, yeah, it's happening. Look at Instagram. Dog, you 0:48:10.480 --> 0:48:11.040 act wrong. 0:48:11.160 --> 0:48:12.480 You speak about something that I don't want you to 0:48:12.520 --> 0:48:15.480 speak about. You get shadow man. They tell you we're 0:48:15.520 --> 0:48:18.880 only showing your content to X. My Why who's designing 0:48:18.960 --> 0:48:21.440 this ship? That's that big brother shit. That's why you 0:48:21.440 --> 0:48:22.439 should join Social club. 0:48:22.520 --> 0:48:25.480 Motherfucker. Sh how social Club doing? It's too tough, bro, 0:48:26.360 --> 0:48:27.600 I mean bro. 0:48:27.760 --> 0:48:31.879 We built out an app that allows you to upload pictures, videos, 0:48:32.080 --> 0:48:35.960 text posts. You could put your whole menu if you're 0:48:35.960 --> 0:48:37.839 a trapper or if you have a story, you can 0:48:37.880 --> 0:48:40.680 put your whole menu of products in price for free. 0:48:41.040 --> 0:48:44.760 Attached to your profile or putting audio comments and audio 0:48:44.840 --> 0:48:48.440 caption right. No other platform has it, but doing we'll 0:48:48.480 --> 0:48:51.879 fuck with the platform. I'm burnt out on it. I'm 0:48:51.920 --> 0:48:53.879 thinking about giving up on it again. That's the one 0:48:53.880 --> 0:48:55.800 basics second fare out, which is tech. 0:48:56.560 --> 0:49:01.560 Because you're competing with like I mean, but think about this, though, 0:49:01.600 --> 0:49:04.160 we're competing with a platform that doesn't give a fuck 0:49:04.200 --> 0:49:04.920 about any of us. 0:49:04.960 --> 0:49:06.080 All shit shadow band. 0:49:06.760 --> 0:49:08.480 So when a Facebook tell me, yo, you got two 0:49:08.480 --> 0:49:11.000 million followers, you should be at thirteen million followers. But 0:49:11.080 --> 0:49:13.080 all the ways you've been in search for, all the 0:49:13.120 --> 0:49:15.520 stuff that you've done, the accomplishments you've made, there's no 0:49:15.560 --> 0:49:17.760 way I was stuck at one point nine million followers 0:49:17.760 --> 0:49:19.719 for two years. You mean to tell me I was 0:49:19.760 --> 0:49:21.840 on the cover of Forest magazine and my followers didn't 0:49:21.840 --> 0:49:23.120 go up one hundred thousand at all. 0:49:23.760 --> 0:49:24.120 Fuck that. 0:49:24.200 --> 0:49:26.399 She's like, you should be at thirteen million at least, 0:49:26.440 --> 0:49:27.560 but they're capping your growth. 0:49:27.600 --> 0:49:30.239 Well, I think what it is, man, is unfortunately, like 0:49:30.360 --> 0:49:33.680 everyone's gonna go where the attention is, right. So if 0:49:33.680 --> 0:49:36.400 you're like a fucking business owner, you want to be 0:49:36.480 --> 0:49:37.480 where everybody's at. 0:49:37.600 --> 0:49:38.560 It just is what it is. 0:49:38.600 --> 0:49:40.359 So it's like in the same way that like, you know, 0:49:41.680 --> 0:49:45.600 like YouTube. Unfortunately, you know, there's other YouTube competitors that 0:49:45.640 --> 0:49:48.120 have popped up that like Rumble and shit like that. 0:49:48.200 --> 0:49:50.400 But you know, it's like if you got to if 0:49:50.400 --> 0:49:52.799 you got a content channel, you kind of have to 0:49:52.840 --> 0:49:56.440 depend on YouTube in a certain way because you want, 0:49:56.520 --> 0:49:58.279 if you want your shit to scale for real. 0:49:58.920 --> 0:50:01.080 That's where the eyes are already get people to switch 0:50:01.120 --> 0:50:01.760 from Instagram. 0:50:01.880 --> 0:50:05.160 I've offered other celebrities equity and social club to help 0:50:05.200 --> 0:50:05.520 me build. 0:50:05.520 --> 0:50:07.799 It's like, nah man, it's not gonna work. You know. 0:50:07.840 --> 0:50:11.719 I'm like, bro, I put you know, over like two 0:50:11.760 --> 0:50:13.080 point five million dollars in. 0:50:13.040 --> 0:50:13.759 A social club toll. 0:50:13.760 --> 0:50:15.799 I'm trying to give away equity to people, just help 0:50:15.840 --> 0:50:16.239 me build it. 0:50:16.320 --> 0:50:17.839 Like, nah man, it's not gonna work. 0:50:18.320 --> 0:50:20.840 It's just tough because you're you're competing with these guys 0:50:20.880 --> 0:50:22.960 in Santa Clara and the Silking Valley, you know what 0:50:22.960 --> 0:50:24.040 I'm saying. 0:50:24.760 --> 0:50:26.359 I mean, at some point people are gonna get sick 0:50:26.680 --> 0:50:28.239 having their posts deleted, you know. 0:50:28.360 --> 0:50:29.439 So I think I think. 0:50:29.320 --> 0:50:32.560 What's gonna happen hopefully is once we probably becomes federally legal, 0:50:32.600 --> 0:50:34.440 there will be probably like a need for like a 0:50:34.480 --> 0:50:39.279 real platform like Social Club, because it's gonna be such 0:50:39.360 --> 0:50:42.439 a it's gonna be It's just I feel like there's 0:50:42.480 --> 0:50:43.120 there's there's. 0:50:42.920 --> 0:50:45.759 Gotta be it. There's gonna be a weed platform. 0:50:45.520 --> 0:50:47.560 Twenty years for well, if you sell weed, if you 0:50:47.600 --> 0:50:49.400 smoke weed, if you post weed. You should know this 0:50:49.560 --> 0:50:55.000 one hundred percent. Mark Zuckerberg fucking hate sweedes, not want Yeah, yeah, 0:50:55.120 --> 0:50:57.319 I mean I've heard it from the top. I'm from here, 0:50:57.360 --> 0:50:59.160 I live in the barrier. I know people that work 0:50:59.200 --> 0:51:02.480 with the homie and so basically he just doesn't like. 0:51:02.440 --> 0:51:05.720 We keeping keep wet off ig, don't want your pay. 0:51:06.360 --> 0:51:08.799 Or just join Social Club and post your weed there, Like, 0:51:08.960 --> 0:51:11.399 don't be a fucking pussy start up at the count. 0:51:11.800 --> 0:51:13.839 If you really claim you trap or die, ship, you've 0:51:13.840 --> 0:51:16.200 put your menu up for free right now on my ship. 0:51:16.440 --> 0:51:20.640 Yeah you know ship fuck with me, hey man, Social Club, 0:51:20.680 --> 0:51:22.480 I got a profile, will follow me on there? Now, 0:51:22.560 --> 0:51:24.640 I got a profile doing really interacts on there. That's 0:51:26.000 --> 0:51:28.239 I'll be honest place. It's gonna take us to build it, man, 0:51:28.239 --> 0:51:30.560 because I don't even like going there and getting like 0:51:30.640 --> 0:51:33.200 no response. I get like forty comments and ship, but 0:51:33.239 --> 0:51:35.200 like at the end it's a good platform. 0:51:35.280 --> 0:51:37.279 If we all move over there, then it's you know, 0:51:37.480 --> 0:51:38.440 ship is what it is. 0:51:38.520 --> 0:51:41.600 Yo, You've been so good at building brands. I just 0:51:41.640 --> 0:51:44.719 saw Vibes clothing launched. I got a pack shot to 0:51:44.800 --> 0:51:48.719 Helmie Luck sent me some gear. But you've just been 0:51:48.760 --> 0:51:51.759 so you have a knack for brand building, and that's 0:51:51.760 --> 0:51:52.280 the talent. 0:51:53.960 --> 0:51:54.160 You know. 0:51:54.239 --> 0:51:57.439 Cookies obviously is one of the most recognizable brands in the. 0:51:57.120 --> 0:52:02.200 World at this point. It's getting bootlegg everywhere to go 0:52:02.239 --> 0:52:04.759 to the santy alleys. There's so much fake cookie shit. 0:52:04.920 --> 0:52:08.080 Man, fuck it, let them be cheer right right right, Yeah, 0:52:08.080 --> 0:52:09.440 it's like a fucking billboard for you. 0:52:09.480 --> 0:52:11.160 At the end of the day, you go to the 0:52:11.160 --> 0:52:12.880 guy that whatever liquor store. 0:52:14.440 --> 0:52:17.800 Shady just empty bags for sale for a dollar a piece. 0:52:17.800 --> 0:52:19.560 You can get you your cookie bag and stuff whatever 0:52:19.600 --> 0:52:20.640 bullshit weaed in there. 0:52:21.120 --> 0:52:24.880 Shadiest fun you've seen those, right, Yeah, they even have 0:52:25.000 --> 0:52:29.120 like fake grinders and fink like fucking There's been some 0:52:29.200 --> 0:52:31.839 cool blue Legs Ship I've seen, but like, yeah, we 0:52:31.840 --> 0:52:34.200 we're probably like one of the most number one bout 0:52:34.239 --> 0:52:35.359 leg brands out there. 0:52:35.400 --> 0:52:38.040 But when the weed stace, you're definitely number one. 0:52:38.160 --> 0:52:40.959 Yeah, for sure, but even like on the clothing accessory side, 0:52:41.000 --> 0:52:43.520 like I'll see like fake bongs and all kinds of cages. 0:52:43.560 --> 0:52:45.920 But you know, at the end of day, it's like fluw, dude. 0:52:45.960 --> 0:52:47.879 That makes me feel good because if people really want 0:52:47.880 --> 0:52:50.120 to take their energy to kind of boot leg what 0:52:50.160 --> 0:52:52.640 I'm doing, then it's like that means you're doing something. 0:52:52.640 --> 0:52:55.080 If the brands are not getting bout legs something to 0:52:55.080 --> 0:52:55.560 worry about it. 0:52:55.520 --> 0:52:56.359 They should worry about that. 0:52:56.400 --> 0:52:58.279 I was gonna ask you though, in terms of like 0:52:58.320 --> 0:53:00.440 brand building, what are some of the things that like 0:53:01.120 --> 0:53:03.920 you could give some game on in terms of maybe 0:53:03.960 --> 0:53:06.520 if somebody is starting a new business, maybe it's a 0:53:06.520 --> 0:53:09.359 coffee shop, maybe it's a pastry line, maybe it's you know, 0:53:09.640 --> 0:53:12.120 what are the kind of the general things that you know, 0:53:12.440 --> 0:53:14.000 would you would say are important? 0:53:14.440 --> 0:53:16.520 Yeah, I'll give you guys like three and then the 0:53:16.520 --> 0:53:17.560 rest you gotta buy the book. 0:53:17.560 --> 0:53:19.360 I got a book on the way. 0:53:20.040 --> 0:53:22.360 But pretty much like first thing, first, you got to 0:53:22.400 --> 0:53:24.960 find your identity. You gotta find your logo and your identity. 0:53:25.000 --> 0:53:27.600 You see, cookies got that circle ce and we got 0:53:27.600 --> 0:53:29.520 to find on my hands. You want to find your script, 0:53:29.520 --> 0:53:31.759 You want to find your identity. I think second thing 0:53:31.880 --> 0:53:34.000 that's important is like, find a colorway that sticks out. 0:53:34.680 --> 0:53:36.440 We can paint that building blue and you know what 0:53:36.480 --> 0:53:38.799 it is. Even in markets where like they won't let 0:53:38.840 --> 0:53:41.600 us call the building cookies, not just painted blue. You know, 0:53:41.680 --> 0:53:43.960 if there's a medical market we opened up West Virginia, 0:53:44.000 --> 0:53:45.320 we couldn't put no signs. 0:53:45.120 --> 0:53:47.120 In there, but that bitch is blue. I know exactly 0:53:47.239 --> 0:53:47.840 know what is. 0:53:48.280 --> 0:53:51.040 So find your identity, find your script, find your color way. 0:53:51.040 --> 0:53:53.520 And I think the third thing is like you better 0:53:53.520 --> 0:53:55.400 be hands on with your shit, because if you're not 0:53:55.480 --> 0:53:57.440 hands on with your shit, you're never going to actually 0:53:57.440 --> 0:54:00.520 really own and understand your shit. You could pay agency 0:54:00.560 --> 0:54:02.359 to build this for, you can do that for. You 0:54:02.400 --> 0:54:04.640 can pay people to do marketing. But if you ain't 0:54:04.680 --> 0:54:06.839 really on the ground building that shit, then it's not real. 0:54:08.160 --> 0:54:10.439 That's the real shit. Most people like you said, though, 0:54:11.120 --> 0:54:11.839 I feel like a lot. 0:54:11.800 --> 0:54:13.920 Of people will settle for whatever shitty design to get 0:54:13.920 --> 0:54:15.919 back from the graphic designer they paid the first time. 0:54:17.719 --> 0:54:18.320 Even deeper. 0:54:18.360 --> 0:54:20.440 Now I got hundreds of employees, and some of their 0:54:20.520 --> 0:54:23.200 jobs will be like to go see quality and common 0:54:23.239 --> 0:54:25.279 in quality. But like when I see something, I'll be like, 0:54:25.280 --> 0:54:26.759 can you step a call with the partners from me, 0:54:26.840 --> 0:54:28.840 so I can call and be like, Yo, this looks 0:54:28.920 --> 0:54:31.640 really good and it burns pretty good, but I feel 0:54:31.640 --> 0:54:33.399 like we can do a little better, and I feel 0:54:33.440 --> 0:54:35.799 like we do abcfg that can really bring a whole 0:54:35.840 --> 0:54:40.040 new product out and yeah, but I don't really know 0:54:40.400 --> 0:54:42.560 like if I even have time for that, but I 0:54:42.640 --> 0:54:46.200 do it, and by calling them directly, they respect the 0:54:46.200 --> 0:54:48.440 fuck out of it and they're fired up that I'm 0:54:48.480 --> 0:54:50.759 even paying attention to what's coming out of a random. 0:54:50.480 --> 0:54:51.400 Market, right. 0:54:52.960 --> 0:54:54.840 And so I just feel like when you put that 0:54:54.880 --> 0:54:57.919 work in yourself, then people will respect you as as 0:54:57.960 --> 0:55:00.120 that brand and you'll actually know what's going on all 0:55:00.200 --> 0:55:02.800 with your brand. I could be clueless sitting in this 0:55:02.880 --> 0:55:04.839 building right now, but yeah, Cookies is great. 0:55:04.920 --> 0:55:05.120 Man. 0:55:05.160 --> 0:55:07.760 We're fucking the biggest and the best, and yeah, fucking 0:55:07.880 --> 0:55:09.359 rock on. Or it could be the way I am 0:55:09.480 --> 0:55:11.920 antal about everything. Let me see it, Oh man, we 0:55:11.960 --> 0:55:14.440 could change this, or this store feels good, but we 0:55:14.440 --> 0:55:16.799 should do this, or like, are are they doing sales 0:55:16.840 --> 0:55:18.920 every week? Are they you know, are they engaging with 0:55:18.960 --> 0:55:21.640 the customer. I'm so hands on with everything from like 0:55:21.719 --> 0:55:24.759 design to flower new products to launches, or products to 0:55:25.440 --> 0:55:29.160 partners to you know, drama going on here there. That's 0:55:29.160 --> 0:55:31.720 why the business is still what it is is because 0:55:31.719 --> 0:55:34.560 I know what's up. Yeah, lose touch your shit, You're fucked. 0:55:35.080 --> 0:55:36.919 That's some real shit. 0:55:37.000 --> 0:55:41.080 I was gonna ask you in terms of, you know, 0:55:42.440 --> 0:55:46.200 you've had a journey that we've all watched very closely, 0:55:46.320 --> 0:55:48.120 but there was like a point in time where you 0:55:48.160 --> 0:55:52.920 were still probably very much like one foot in, one 0:55:52.920 --> 0:55:56.280 foot out on, like still being the guy sending packs 0:55:56.320 --> 0:55:59.719 and trapping hard and and and and also the guy 0:55:59.760 --> 0:56:02.120 trying to build a business in a career as an artist. 0:56:03.000 --> 0:56:05.880 A lot of those things parallel with each other. Do 0:56:05.960 --> 0:56:10.480 you remember kind of when was the first time you 0:56:10.640 --> 0:56:14.000 kind of got like the peace sleep of like I'm 0:56:14.040 --> 0:56:16.480 out of that life, like because at the end of 0:56:16.480 --> 0:56:18.239 the day, we're still you're still in the weak game, right, 0:56:18.320 --> 0:56:19.920 So it's still the weak games. You're still gonna kind 0:56:19.960 --> 0:56:23.040 of be involved in certain type of around certain people 0:56:23.080 --> 0:56:26.200 and shit. But in terms of just like really being like, man, 0:56:26.239 --> 0:56:27.560 I got through that shit. 0:56:27.640 --> 0:56:29.480 You know what I mean, Like, yeah, when it hit 0:56:29.480 --> 0:56:32.719 that ten year mark, yeah, ten years right, I mean 0:56:32.760 --> 0:56:35.719 I think it's statue limitations, like seven years maybe it's 0:56:35.760 --> 0:56:38.160 ten years. I don't know, but after ten years, so 0:56:38.239 --> 0:56:40.919 like not being fucked with for anything ident the past, 0:56:40.960 --> 0:56:43.719 I felt good. I mean, we still get targeted and 0:56:43.800 --> 0:56:48.600 still get profile, still get questioned and have issues with 0:56:48.680 --> 0:56:51.760 banks and stuff like that, but like from the little 0:56:51.760 --> 0:56:55.560 shit I did prior in the very beginning of my career. Yeah, 0:56:55.640 --> 0:56:58.040 after that ten year of mark, you know, probably. 0:56:57.960 --> 0:56:59.560 You're like, hey, I ain't heard about it yet. I 0:56:59.560 --> 0:57:01.000 ain't gonna hear about it, you know. 0:57:01.640 --> 0:57:04.120 But I just chose to walk away at the right time. 0:57:04.320 --> 0:57:05.120 My mom died. 0:57:05.440 --> 0:57:07.120 There's gonna be no one else that could look after 0:57:07.280 --> 0:57:09.520 love my daughter the way I would or she would. Yeah, 0:57:09.520 --> 0:57:12.279 and I was like, I'm out. It's it took a 0:57:12.280 --> 0:57:14.319 lot of dedication. But that again, that's why I feel 0:57:14.360 --> 0:57:16.000 like the brand is what it is because I put 0:57:16.000 --> 0:57:18.560 it all onto that you could have one foot in 0:57:18.600 --> 0:57:22.000 and one foot out, but like you're only giving that 0:57:22.200 --> 0:57:26.480 one foot in half attention. Like, bro, I could be 0:57:26.560 --> 0:57:29.240 the brown bag boy right now. I could send packs. 0:57:29.320 --> 0:57:32.000 I could get more money for weed than anyone else 0:57:32.040 --> 0:57:33.920 I could be I know everybody. 0:57:34.000 --> 0:57:35.880 I could be killing it, But like, why would I 0:57:35.920 --> 0:57:36.680 do that when. 0:57:36.560 --> 0:57:39.360 I have cookies potentially being you know, one of the 0:57:39.400 --> 0:57:41.680 biggest canvas brands in the world as far as like 0:57:41.720 --> 0:57:44.720 being recognized everywhere, right, Like, why did I jeopardize that shit? 0:57:44.800 --> 0:57:47.280 And it's tough, it's tempting, and I missed the brown bag, 0:57:47.320 --> 0:57:49.720 and I missed hustling and whatnot, But like I just 0:57:49.760 --> 0:57:50.760 hustled a different way. 0:57:50.960 --> 0:57:55.000 Yeah, what would be your advice? Because we see guys 0:57:55.080 --> 0:57:56.480 like jay Z popped up. 0:57:56.440 --> 0:57:57.640 And had to be a brand and I don't know 0:57:57.680 --> 0:58:00.080 what happened with it, because I think it's called le 0:58:00.960 --> 0:58:01.200 came in. 0:58:02.400 --> 0:58:04.280 But we kind of see that a version of that 0:58:04.320 --> 0:58:07.640 happening a lot with artists, especially artists who don't necessarily 0:58:08.240 --> 0:58:12.720 even smoke with right, what would be like, you know, 0:58:12.960 --> 0:58:15.439 because because I do feel like there is a misconception 0:58:16.400 --> 0:58:18.640 that if you just get it, get your own strain, 0:58:19.680 --> 0:58:20.960 you know, man, you see it. 0:58:20.880 --> 0:58:22.480 All the time. We don't even got to say names. 0:58:22.520 --> 0:58:26.200 But there's so many rappers out here who have gone 0:58:26.320 --> 0:58:28.720 in and out of just strained deals and hoard themselves 0:58:28.720 --> 0:58:32.840 out to so many different guys, and they're on Instagram 0:58:32.880 --> 0:58:36.480 talking to doing posts for people about boxes and you 0:58:36.520 --> 0:58:41.200 see these terrible It's fucking crazy. There are these like, Yo, 0:58:41.400 --> 0:58:44.680 you're getting paid by the trapper in downtown LA to 0:58:44.760 --> 0:58:47.919 shout out their fucking telegram, like. 0:58:48.040 --> 0:58:50.560 What are we doing here? Like? Well, the first thing first, 0:58:50.680 --> 0:58:53.280 like if I if I was still sending boxes, I 0:58:53.280 --> 0:58:55.960 wouldn't pay anyone to shot me out at all. That's crazy. 0:58:56.040 --> 0:58:58.520 That's it's crazy. Yeah, you're snitching on yourself. 0:58:58.720 --> 0:59:00.880 So that's just I see that, and I'm like what, 0:59:01.440 --> 0:59:04.160 I'm like, Well, it's a commercial for them to come 0:59:04.160 --> 0:59:04.800 and get you, brother. 0:59:04.880 --> 0:59:05.080 Yeah. 0:59:05.200 --> 0:59:06.840 So you know, it's one thing to shout out like 0:59:06.840 --> 0:59:09.760 a different type of weed. Hey I'm smoking this, Like 0:59:09.800 --> 0:59:13.640 that's cool, but to say, hey, my guy guarantees touchdowns 0:59:13.640 --> 0:59:14.760 and boom boom BOMs. 0:59:14.800 --> 0:59:15.640 You need your boxes. 0:59:15.680 --> 0:59:17.760 Make sure you follow so and so bro like they 0:59:17.800 --> 0:59:19.160 always touch down, trust me. 0:59:19.240 --> 0:59:19.480 I know. 0:59:19.720 --> 0:59:20.560 So three things. 0:59:20.600 --> 0:59:23.560 One, if I was still trapping the Golden Rules, you 0:59:23.560 --> 0:59:25.560 don't even talk about that shit like that, right. 0:59:26.280 --> 0:59:28.600 Two, you don't know. 0:59:28.520 --> 0:59:32.000 Who the fuck you're validating. You might be validating someone 0:59:32.000 --> 0:59:33.120 that's got some crazy shit. 0:59:33.200 --> 0:59:35.360 So one can give you twenty five hundred dollars and 0:59:35.400 --> 0:59:38.280 a half a pounds a week for you stamping, who 0:59:38.320 --> 0:59:39.400 knows who the fuck they are? 0:59:39.640 --> 0:59:42.920 Yeah, so you know, artists find deals that are a 0:59:42.960 --> 0:59:45.560 little more pure, like maybe you get paid to stamp 0:59:45.600 --> 0:59:47.440 a different genetic or you get paid to. 0:59:47.520 --> 0:59:48.360 Endorse some brand. 0:59:48.440 --> 0:59:50.800 But like going back to a whole strained thing, like 0:59:50.880 --> 0:59:53.200 a strainer is only good if you have someone that 0:59:53.280 --> 0:59:57.040 can consistently grow good and could you know, help make 0:59:57.080 --> 0:59:59.000 it tangible in other markets. 0:59:59.040 --> 1:00:00.880 And I think but the problem is that a lot. 1:00:00.840 --> 1:00:03.280 Of people get in the week game have one never 1:00:03.360 --> 1:00:06.919 sold weed, two don't understand the weat industry, and three 1:00:07.000 --> 1:00:09.880 don't really have enough patience to see it through. They 1:00:09.920 --> 1:00:12.280 get paid a little bit of bread the biggest thing. Yeah, 1:00:12.320 --> 1:00:14.240 they get paid a little bit of bread. They put 1:00:14.240 --> 1:00:15.960 their brand on the shelf, they get a line for 1:00:16.000 --> 1:00:18.000 the first drop, and then they're not following up. 1:00:18.360 --> 1:00:19.560 And a lot of artists are so. 1:00:19.600 --> 1:00:21.800 Fucking get seated with their Instagrams that they won't even 1:00:21.840 --> 1:00:24.280 post the shit the way they're supposed to. They're like 1:00:24.360 --> 1:00:27.160 want to post like pictures of their chest and their. 1:00:27.520 --> 1:00:33.640 Their jewelry, fucking worried about their Instagram you know. Personestic Yeah, 1:00:33.800 --> 1:00:35.360 like you're a static bro. You got a brand. 1:00:35.440 --> 1:00:37.840 It's like, dude, like all right, So you know, I 1:00:37.880 --> 1:00:40.120 feel like if you're going to try to get in 1:00:40.120 --> 1:00:42.400 the we game. Understand what the week game is. First 1:00:42.400 --> 1:00:45.160 of all, Right, like I've been smoking weed forever. I've 1:00:45.160 --> 1:00:47.840 been in this game legally for like twenty one years already, 1:00:48.240 --> 1:00:52.000 so I have an unfair advantage of understanding what's going to. 1:00:52.040 --> 1:00:53.320 Work and what won't. 1:00:53.680 --> 1:00:56.160 You know, the perfect idea of a celebrity brand that 1:00:56.240 --> 1:00:58.800 worked is air Cup I do, and I'm gonna tell 1:00:58.800 --> 1:01:01.840 you why it worked because one, she took her time. 1:01:02.560 --> 1:01:04.479 I tried to approach her many years ago. She wasn't 1:01:04.520 --> 1:01:07.360 ready yet. She took her time to learn to understand 1:01:07.560 --> 1:01:10.560 the weed business. She took her time to understand the 1:01:10.600 --> 1:01:14.040 weed culture, right. She took her time to wait for 1:01:14.040 --> 1:01:17.520 a genetic that stood out, that made sense, that was different. 1:01:17.560 --> 1:01:19.400 She told me what kind of genetics she wanted. I 1:01:19.400 --> 1:01:21.120 told her, I said, Sis, we can give you something 1:01:21.120 --> 1:01:23.800 that's ready already. We can start breeding and try to 1:01:23.840 --> 1:01:26.880 find something that's that's really gonna check those boxes for you. 1:01:26.960 --> 1:01:29.160 She said, take your time, I'm in no rush. And 1:01:29.240 --> 1:01:31.440 so it took two years and we present her with Flour, 1:01:31.600 --> 1:01:34.920 which is like, is a lemon Cello cross that I 1:01:35.000 --> 1:01:36.040 really really really like? 1:01:36.160 --> 1:01:39.680 Right? So Erica has a real genetic right. 1:01:40.160 --> 1:01:44.360 Erica took time to understand the business, understands, you know, 1:01:44.480 --> 1:01:48.360 the culture. She took time to develop her genetics right. 1:01:48.880 --> 1:01:52.000 She also is hands on as fuck, and that goes 1:01:52.040 --> 1:01:54.200 back to what we talked about earlier. She's on every 1:01:54.240 --> 1:01:57.200 single call, every single creative call. She's a part of 1:01:57.200 --> 1:02:01.320 the design process. She's engaged. She's part of the store drops. 1:02:01.440 --> 1:02:03.520 She's part of like coming up with, you know, new 1:02:03.520 --> 1:02:05.160 products and new names for products. 1:02:05.520 --> 1:02:06.720 She actually gives a fuck. 1:02:07.240 --> 1:02:08.840 As a matter of fact, we're supposed to go live 1:02:08.880 --> 1:02:11.760 one day and promote one of the drops in the 1:02:11.800 --> 1:02:13.840 new market. She said, burn it and fucked around and 1:02:13.840 --> 1:02:16.400 he stop my live and shadow band my ass for posting. 1:02:16.520 --> 1:02:18.600 I said, you're Erica a bad dude. She said, I know. 1:02:18.600 --> 1:02:21.040 It ain't that a bit. It might be know what though, 1:02:21.080 --> 1:02:22.080 you're putting in the work. 1:02:22.160 --> 1:02:26.240 And so Erica's brand worked because she understood the purpose 1:02:26.280 --> 1:02:29.280 of it. She understands it's a medicine actually really connects people. 1:02:29.400 --> 1:02:31.880 She loves her, she loves her audience. 1:02:32.120 --> 1:02:32.880 It's not a lick. 1:02:33.000 --> 1:02:36.040 It's not a lick, but it's a lick. It's not 1:02:36.080 --> 1:02:38.680 about money for her at all. We've never I could 1:02:38.720 --> 1:02:40.880 be honest to say I've never discussed money with Eric 1:02:40.920 --> 1:02:43.960 Abadu about her we business all everyone once. All we 1:02:44.040 --> 1:02:46.760 talked about is it being great and resonating with the 1:02:46.800 --> 1:02:50.040 people and it being everywhere that we can put it. 1:02:50.080 --> 1:02:52.560 And that's all she cared about, right, And so her 1:02:52.600 --> 1:02:54.520 brand's going to continue to work, right, And we have 1:02:54.600 --> 1:02:57.600 some really cool products with her outside the flower, we 1:02:57.680 --> 1:03:01.120 got the mushroom tea with her, we got we got 1:03:01.120 --> 1:03:04.080 this crazy ass other flower formula that's kind of like 1:03:04.120 --> 1:03:06.240 a I think it's like a blue lotus or something 1:03:06.240 --> 1:03:10.160 like that that gets you feeling super trippy. She's the 1:03:10.240 --> 1:03:12.480 truth and like she took the time and put the 1:03:12.560 --> 1:03:16.320 respect for the culture and for her audience to educate 1:03:16.360 --> 1:03:19.200 them on what this actually is that she's selling anyone 1:03:19.240 --> 1:03:19.960 else doing that shit? 1:03:20.040 --> 1:03:22.640 Did you ever anticipate the Gary Payton thing becoming such 1:03:22.680 --> 1:03:23.000 a thing? 1:03:23.520 --> 1:03:25.720 No where people were like wrapping about a smoking out 1:03:25.720 --> 1:03:28.160 like Gary Payton, Like it's like was just a real 1:03:28.280 --> 1:03:28.880 like staple. 1:03:28.920 --> 1:03:30.480 Now it's just a bomb ass weed. 1:03:30.680 --> 1:03:33.760 Yeah, And Gary just made it like even cooler and 1:03:34.280 --> 1:03:36.120 you know the whole story how And that's again, it's 1:03:36.160 --> 1:03:40.400 an organic situation he's from Oakland, right, He's from Oakland. 1:03:40.680 --> 1:03:42.880 But like he didn't like, we didn't plan that out. 1:03:43.160 --> 1:03:46.120 That was just like happened random and organically as fu. 1:03:46.680 --> 1:03:49.080 Yeah, and then you see, I mean every basketball player 1:03:49.520 --> 1:03:50.919 has got their own strain now. 1:03:51.760 --> 1:03:55.400 Yeah, but like again when Gary, he just trusts the process. 1:03:55.040 --> 1:03:57.120 Has like anybody, like a guy like Kevin Durant reached 1:03:57.120 --> 1:03:58.520 out to you to try to kind of get some game, 1:03:58.560 --> 1:04:00.240 because I do see he's trying to get to the 1:04:00.240 --> 1:04:01.000 week game a bit. 1:04:01.600 --> 1:04:05.160 I've chilled with Kevin hell of times. Yeah, yeah, you know, 1:04:05.320 --> 1:04:08.480 like and I've smoked bubble Kevin. Now he's openly talking 1:04:08.520 --> 1:04:11.560 about that, right, Yeah, he's openly talking about it because 1:04:11.600 --> 1:04:12.439 now players can smoke. 1:04:12.560 --> 1:04:12.720 Yeah. 1:04:12.760 --> 1:04:15.000 I've gotten big high with Kevin Durant and I fuck 1:04:15.080 --> 1:04:17.200 with him a lot, and we have a game plan 1:04:17.320 --> 1:04:20.360 for something to do. It just depends whether he still 1:04:20.360 --> 1:04:21.840 wants to do it or not. But like I've sat 1:04:21.880 --> 1:04:24.520 with him, I've smoked with him, I've kind of presented 1:04:24.560 --> 1:04:26.560 a plan for him, and I foke with him because 1:04:27.080 --> 1:04:29.120 he actually really smokes big Yeah. 1:04:28.920 --> 1:04:30.640 Yeah for Haiti gets big high. 1:04:30.920 --> 1:04:32.320 Hey, we got to stop the interview to tell you 1:04:32.360 --> 1:04:34.919 about our partners at odd Socks. Maybe that's right. Shout 1:04:34.960 --> 1:04:36.320 out to our family of odd socks. 1:04:36.320 --> 1:04:36.520 Man. 1:04:36.560 --> 1:04:41.439 Look, the most comfortable socks in the entire world. Odd 1:04:41.520 --> 1:04:45.720 socksofficial dot Com. They just got the Coca Cola license, 1:04:46.320 --> 1:04:49.240 They got the Scarface license, they got the WWE license. 1:04:49.240 --> 1:04:51.600 They got fucking kool Aid socks. Chucky. You know what 1:04:51.640 --> 1:04:54.320 I'm saying, Halloween's coming, Get them fucking Chucky socks. Speaking 1:04:54.360 --> 1:04:57.960 of Halloween, what about the Ghostbuster joints? Man, what is 1:04:58.000 --> 1:05:02.160 our gas? They even got the Ghostbuster underwear. What I'm 1:05:02.160 --> 1:05:04.080 trying to tell you is whatever you're into, they got 1:05:04.120 --> 1:05:07.200 them at odd soxoddsocksoficial dot com. They just locked in 1:05:07.280 --> 1:05:13.320 the brand new saving what's it called? Well, look, they 1:05:13.320 --> 1:05:15.520 got transformers and power rangers. That's essentially what I'm sure. 1:05:15.520 --> 1:05:19.400 Oh Hasboro Hasboro license. All right, they got all the socks, draws, 1:05:19.520 --> 1:05:21.760 all that shit. Plus they got the odd Socks basics, 1:05:21.760 --> 1:05:24.040 which are my favorite just the normal guys. I mean, 1:05:24.040 --> 1:05:26.440 I wear them every single day in my life. They're 1:05:26.560 --> 1:05:29.120 literally the most comfortable socks. And don't forget about the underwear, 1:05:29.160 --> 1:05:31.240 ladies and gentlemen. The underwear there if you want to 1:05:31.240 --> 1:05:34.200 get twenty percent off at checkout, go to odd socksofficial 1:05:34.520 --> 1:05:38.680 dot com. Use that promo code Bootleg twenty percent off 1:05:38.720 --> 1:05:44.120 at checkout odd socksfofficial dot com. 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Just organic. 1:06:18.120 --> 1:06:20.680 I mean, this thing right here, this is like, it's natural. 1:06:20.720 --> 1:06:22.680 What I like about it, you know what I'm saying. Now? 1:06:22.720 --> 1:06:24.200 This is where I like about King Palms is I 1:06:24.280 --> 1:06:27.960 went from smoking just straight papers to strictly King palms, 1:06:28.000 --> 1:06:29.800 and I love it because I like the way they 1:06:29.880 --> 1:06:32.280 burn and I like the way they taste. Because What 1:06:32.360 --> 1:06:36.479 they do have are these Turpen flavor tips. Yes, they're 1:06:36.480 --> 1:06:40.720 infused on the tip, tobacco free. You squeeze the tip 1:06:42.000 --> 1:06:44.040 and it's a burst of flavor. These are the sugar 1:06:44.040 --> 1:06:46.640 punch of shot to Sugar Shan O'Malley. These are the 1:06:46.720 --> 1:06:50.880 dragon fruits. What we got here, we got grape. They 1:06:50.920 --> 1:06:53.520 got all kinds of flavors, I mean literally watermelon. 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Shout out 1:07:26.160 --> 1:07:26.800 to King Pom. 1:07:26.800 --> 1:07:26.920 Man. 1:07:26.960 --> 1:07:29.040 I'm about to smoke up right now after this podcast. 1:07:29.040 --> 1:07:30.520 All right, let's get back to the interview. 1:07:30.880 --> 1:07:32.920 Big I just saw him recently and he was smoking. 1:07:33.000 --> 1:07:34.960 It was like in public too. I was like, oh, 1:07:35.000 --> 1:07:36.920 you know, it's a give a fuck. I'm glad of you. 1:07:36.960 --> 1:07:38.640 Actually, that was one of the coolest people I've got 1:07:38.680 --> 1:07:40.800 highway that I couldn't say it before, but yeah, I've 1:07:40.880 --> 1:07:42.120 got a big. 1:07:41.720 --> 1:07:43.880 Who's the coolest person you've gotten with? This has got 1:07:43.880 --> 1:07:45.240 to be. I mean, you probably got on with everybody 1:07:45.240 --> 1:07:49.000 at this point. Somebody sticks out where you're like, Wow, 1:07:49.040 --> 1:07:50.920 I smoked with this person. That's fucking crazy. 1:07:51.200 --> 1:07:55.520 Dude, Dude to me, still be real, dude, Like I 1:07:55.520 --> 1:07:57.160 almost gonna be honest, like be real. 1:07:57.280 --> 1:07:57.680 Is a guy? 1:07:57.920 --> 1:08:00.320 Yeah, and he gets he gets really high, and like 1:08:00.320 --> 1:08:02.240 when I see him, it's like a reunion of like, 1:08:02.800 --> 1:08:05.280 here's the flavors I've been fucking with, here's the flavors 1:08:05.360 --> 1:08:08.760 he's been fucking with. We're just rolling back to back 1:08:08.840 --> 1:08:12.560 and you know, I just this childhood goal ship. It's 1:08:12.560 --> 1:08:15.840 also like he's a legendary weed man too, you know 1:08:15.920 --> 1:08:18.000 these years, so like my favorite person. 1:08:18.160 --> 1:08:20.559 You know I've gotten high with this be real straight up? 1:08:21.600 --> 1:08:25.000 Yeah, be real? Obviously tell me how because you was 1:08:25.040 --> 1:08:28.360 this Snoop Wiz tour. Was this your biggest tour you've done, 1:08:28.760 --> 1:08:30.800 or one of them. At least it felt like one 1:08:30.840 --> 1:08:34.639 of the biggest. I think it was still because everyone 1:08:34.720 --> 1:08:37.320 was canceling their tours and the tour dates. 1:08:37.400 --> 1:08:39.200 Yeah, no one wanted to mention that the Snoop Dogg, 1:08:39.240 --> 1:08:41.439 Whiz Khalif a two short, More and G and Burner 1:08:41.479 --> 1:08:42.839 tour sold out in every. 1:08:42.640 --> 1:08:45.400 Market like and in a time where nobody was selling 1:08:45.400 --> 1:08:46.720 out shows, everybody. 1:08:46.360 --> 1:08:47.839 Was everyone was canceling. 1:08:48.040 --> 1:08:50.120 And the coolest thing about this tour for me was 1:08:50.160 --> 1:08:53.360 I got the opening slot right. It was DJL shout 1:08:53.360 --> 1:08:56.080 to DJ Drama. Drama was there, Drama was there. He 1:08:56.160 --> 1:08:59.080 put on, but like it was DJ Drama than me 1:08:59.479 --> 1:09:04.479 and then be worn too short with Snoop. And when 1:09:04.520 --> 1:09:06.800 I first got offered this show, I was like, fuck, 1:09:06.840 --> 1:09:08.880 I got the opening slot about to be fucked. 1:09:08.920 --> 1:09:11.559 I'm like, fuck, yeah, because those opening slats of those 1:09:11.560 --> 1:09:13.400 ampitheater shows could be they could be interesting. 1:09:13.600 --> 1:09:15.599 Bro, I've seen it a hundred different ways too, I've 1:09:15.640 --> 1:09:15.920 seen it. 1:09:16.000 --> 1:09:18.680 Yeah, But the best thing about this show was that 1:09:18.760 --> 1:09:20.920 it was never like that. That bitch was eighty five 1:09:20.920 --> 1:09:23.720 percent full every time I went on. There's videos the 1:09:23.760 --> 1:09:25.800 whole tour. I go on to seven pm. 1:09:26.080 --> 1:09:29.040 That bitch is full rocking, nice grown, mature crowd getting 1:09:29.080 --> 1:09:32.400 there early, young and grown. But they were there early 1:09:32.520 --> 1:09:33.839 because they liked the lineup. 1:09:33.840 --> 1:09:35.800 They didn't want to miss They don't want to miss you, 1:09:35.800 --> 1:09:37.280 they didn't want to miss me, they didn't want to 1:09:37.280 --> 1:09:39.280 miss Warren g. They didn't want to miss too short. 1:09:39.320 --> 1:09:41.760 They wanted to see the whole show. And so you 1:09:41.800 --> 1:09:45.040 know that that tour was life changing for me. I 1:09:45.120 --> 1:09:49.080 thank Snoop so much for hand selecting that that lineup, 1:09:49.120 --> 1:09:51.960 because he didn't hand select that lineup, and I feel 1:09:52.000 --> 1:09:54.160 super grateful for that. I got a chance to bomb 1:09:54.200 --> 1:09:56.840 with some of my you know, mentors and some of 1:09:57.439 --> 1:09:59.240 the guys I grew up listening to and looking up to. 1:09:59.720 --> 1:10:01.519 Got chance to show with the tailor game. You know, 1:10:01.560 --> 1:10:02.160 that's family. 1:10:03.200 --> 1:10:05.160 Me and Snoop got some deals coming out that that 1:10:05.240 --> 1:10:07.599 tour that are pretty big. We got cookies by Cookies 1:10:07.640 --> 1:10:09.960 coming soon under his food umbrella. 1:10:10.560 --> 1:10:12.879 So word cookies, buy cookies. 1:10:13.000 --> 1:10:17.320 Yeah, just snacks, good snacks like that non confused Palmart. 1:10:16.840 --> 1:10:22.160 Baby yo for Snoop, like I feel like have you 1:10:22.240 --> 1:10:26.240 because because when we think of weed and hip hop, 1:10:26.360 --> 1:10:28.120 we think I think it's Snoop and then I think 1:10:28.120 --> 1:10:29.479 it is, and I think it'd be really I think 1:10:29.520 --> 1:10:31.719 of you. But in terms of just like the general public, 1:10:31.760 --> 1:10:34.479 everyone thinks a Snoop dogg Right, you've done some weed 1:10:34.479 --> 1:10:35.479 stuff with Snoop. 1:10:36.720 --> 1:10:39.800 For whatever reason, it feels like Snoop hasn't fully. 1:10:41.360 --> 1:10:44.599 Cracked off into space in a way that you would 1:10:44.640 --> 1:10:45.280 expect him to. 1:10:45.400 --> 1:10:46.719 I know you guys have done. 1:10:46.680 --> 1:10:51.240 Stuff, but have you have you like helped Snoop out 1:10:51.280 --> 1:10:52.120 at all in that. 1:10:52.360 --> 1:10:56.240 In that space we launched, we launched something together, did hella? Well, 1:10:56.880 --> 1:10:59.599 the doggy bag killed it. I mean when we dropped 1:10:59.640 --> 1:11:02.400 it and in LA the lines are down the block. 1:11:02.439 --> 1:11:04.360 We dropped it. In other markets, people loved it, was 1:11:04.360 --> 1:11:04.960 a good genetic. 1:11:05.040 --> 1:11:07.519 But I think the thing with Snoop is that he's 1:11:07.520 --> 1:11:10.080 way bigger than just focusing on a weed brand. He's 1:11:10.360 --> 1:11:13.960 he's an international fucking icon. It's crazy. 1:11:14.040 --> 1:11:16.200 I think he's I mean, always tells the people he's 1:11:16.200 --> 1:11:17.479 the most famous rapper in the world. 1:11:17.560 --> 1:11:19.639 I think he's like famous people. 1:11:20.360 --> 1:11:23.000 He's like the closest like and I say this this 1:11:23.120 --> 1:11:25.160 may be a weird say he's like the closest guy 1:11:25.200 --> 1:11:28.160 to Michael Jackson out there, Like he's knowing like Michael, 1:11:28.360 --> 1:11:31.160 everyone knows who snooped dogs everybody. I don't care where 1:11:31.160 --> 1:11:34.400 you go, you know who the dog is. You know 1:11:34.400 --> 1:11:36.639 who the dog is. So I think that the dog. 1:11:37.360 --> 1:11:40.040 I think that Soup loves weed. He's a fan of weed. 1:11:40.120 --> 1:11:42.479 He loves smoke good weed. I've gotten high with him 1:11:42.520 --> 1:11:46.120 for years. He's a multiple brands. I think that he's 1:11:46.120 --> 1:11:47.960 just so much bigger than trying to focus on a 1:11:47.960 --> 1:11:51.000 weed brand. He's focused on like the food category now 1:11:51.040 --> 1:11:53.439 with the ice cream and the cereal. Like, I think 1:11:53.439 --> 1:11:56.320 he's focused on just like bigger plays that he didn't 1:11:56.320 --> 1:11:58.479 really think he'd be able to do. You know when 1:11:58.520 --> 1:12:01.400 he was younger, Snoop and I think that Walmart, Yeah, 1:12:01.560 --> 1:12:03.839 like that. Yeah, I mean he's not only getting the Walmart, 1:12:03.880 --> 1:12:05.719 he's opening the doors for other people, Like he didn't 1:12:05.760 --> 1:12:06.960 have to open that door for me. That's why I 1:12:06.960 --> 1:12:09.200 bought him the Rolex at the last day of the tour, 1:12:09.240 --> 1:12:11.519 because I was like, you know, I don't even know 1:12:11.560 --> 1:12:13.519 if he'll ever wear this watch, but like, I'm so 1:12:13.640 --> 1:12:16.360 grateful that he opened up the door for me to 1:12:16.400 --> 1:12:20.080 help normalize my myself as a household name, and by 1:12:20.439 --> 1:12:26.080 introducing that partner to develop create cookies and to and 1:12:26.120 --> 1:12:29.400 to actually distributing into places like Walmart. That's big as 1:12:29.439 --> 1:12:31.400 fuck for me, and I'm grateful for that. And I 1:12:31.439 --> 1:12:34.040 think that I told him that day. I said, you're 1:12:34.040 --> 1:12:37.040 the only artist I know that gives back like this. Yeah, 1:12:37.120 --> 1:12:40.200 you share your platform, you don't want nothing back. He 1:12:40.280 --> 1:12:41.720 told me, Burn I'm simple. You could have brought me 1:12:41.720 --> 1:12:43.240 a little bag, and we say, I know I could have, 1:12:43.320 --> 1:12:44.720 but like, I wanted to give you this from the 1:12:44.720 --> 1:12:46.479 heart because this is what you know in my world, 1:12:46.600 --> 1:12:48.760 Like this is what I've always dreamed about being able 1:12:48.800 --> 1:12:51.280 to do something like this, and like this tour a 1:12:51.280 --> 1:12:53.040 bought a lot of happiness to my life in a 1:12:53.040 --> 1:12:56.680 really dark time. And this tour gave me motivation to 1:12:56.760 --> 1:12:59.920 keep making music. And it showed me that around the 1:13:00.040 --> 1:13:02.880 country I'm respected all in different markets. I never thought 1:13:02.880 --> 1:13:06.000 I would be. And shit, bro, like you opening up 1:13:06.000 --> 1:13:08.200 big doors for us. So shout out to Snoop. He's 1:13:08.200 --> 1:13:10.880 the only guy that actually really shares his platform and 1:13:10.960 --> 1:13:13.200 gets back and gives opportunities to other artists when he 1:13:13.200 --> 1:13:14.360 ain't got to do that shit at all. 1:13:14.680 --> 1:13:16.679 That's that's my role model, really, no Soup. 1:13:17.600 --> 1:13:19.519 I always see him popping up on up and coming 1:13:19.600 --> 1:13:23.880 artist shit too, Like just like just randomly, you'd be like, yeah, 1:13:24.080 --> 1:13:26.439 Snoop's on like a Zoeld Simmer remix, so he's on 1:13:26.600 --> 1:13:28.920 a Scarlet record, like and it's just like, oh he's 1:13:29.000 --> 1:13:31.920 not only is he like you know, he's just tapped 1:13:31.920 --> 1:13:34.599 in and I feel like he's generous with his energy. 1:13:34.640 --> 1:13:37.240 Man, Man, that dude ain't gonta do that. 1:13:37.320 --> 1:13:40.599 Dude's caked up for sure, Suop Dog is caked up, 1:13:40.840 --> 1:13:45.160 liquidly caked up, and like his money's not in equity wanted. 1:13:45.240 --> 1:13:47.400 He's caked up for real, for real, and he don't 1:13:47.439 --> 1:13:49.000 have to do none. That shit he's doing, he's doing 1:13:49.040 --> 1:13:51.120 because he loves it. And that's the dope thing about 1:13:51.120 --> 1:13:51.439 the dog. 1:13:51.640 --> 1:13:54.200 Have any of the like you. 1:13:54.160 --> 1:13:56.719 Know, like when we think of a guy like Diddy, 1:13:56.800 --> 1:13:58.760 or we think of a guy like oh, have you 1:13:58.840 --> 1:14:01.559 had any discussions with those guys are all about maybe 1:14:01.640 --> 1:14:03.320 just kind of gaming them up in terms of the space, 1:14:03.360 --> 1:14:06.280 because it is a space that you know, like you said, 1:14:06.960 --> 1:14:09.400 it helps to be somebody who came from that life, 1:14:09.479 --> 1:14:11.160 you know what I mean, someone who's a smoker, someone 1:14:11.160 --> 1:14:14.040 who cares about the culture of cannabis, you know what 1:14:14.040 --> 1:14:14.360 I mean. 1:14:14.760 --> 1:14:15.800 I've sat down with Diddy. 1:14:15.840 --> 1:14:19.760 I had like really really cool like sit down with 1:14:19.880 --> 1:14:24.400 him and had a good relationship with him personally. Dude's 1:14:24.400 --> 1:14:27.160 a fucking legend, bro, He's an iconic dude for sure. 1:14:27.720 --> 1:14:29.600 We actually had the opportunity to talk with jay Z 1:14:29.760 --> 1:14:32.880 as well, and you know, it was a very it's 1:14:32.960 --> 1:14:36.040 like a thirty minute call, but it was like goalshit. 1:14:36.640 --> 1:14:36.840 Yeah. 1:14:37.360 --> 1:14:41.320 Talk was that just about just about just like cannabis 1:14:41.320 --> 1:14:42.719 and like where cannabis is going. 1:14:42.800 --> 1:14:44.240 And he gave me a lot of game. 1:14:46.040 --> 1:14:48.920 You know, We're just were sharing thoughts about things and 1:14:48.960 --> 1:14:50.479 that's kind of told them that, you know, like my 1:14:50.560 --> 1:14:53.240 goal with this business is to leave it to my daughter, 1:14:54.160 --> 1:14:55.799 but I would like to find a way to exit 1:14:56.200 --> 1:14:58.160 one day and get some liquid. He actually get some 1:14:58.200 --> 1:15:01.400 real cash, a couple hundred million bucks. Be cool, and 1:15:01.439 --> 1:15:02.599 he gave me some more game on. 1:15:02.479 --> 1:15:03.080 How to do that. 1:15:03.240 --> 1:15:06.000 I'm grateful for that. I gave him some game. We 1:15:06.120 --> 1:15:08.840 talked about doing something. He just never really moved like that. 1:15:08.920 --> 1:15:11.360 But like I was on the fucking zoom with jay Z. 1:15:11.439 --> 1:15:13.280 It was pretty cool. It's crazy, you know what I mean. 1:15:13.400 --> 1:15:16.400 Like I'm pretty cool, you know, talked the whole salute 1:15:16.439 --> 1:15:19.200 to him. I'm grateful for the game he gave me. 1:15:19.280 --> 1:15:21.360 I hope that he found the game. I gave him valuable. 1:15:21.880 --> 1:15:23.679 I'm here if they ever want to chop it up again. 1:15:24.360 --> 1:15:26.960 You know, like gave Diddy some good game. He gave 1:15:27.000 --> 1:15:30.040 me some good game. You know. So I feel blessed. 1:15:30.080 --> 1:15:33.400 Like it's one thing to be on that list. I 1:15:33.439 --> 1:15:35.840 even just sat down with doctor Dre belt before. 1:15:36.120 --> 1:15:39.640 Really yeah, like face to face. Yeah, what was the 1:15:40.000 --> 1:15:43.040 to face Dre meeting? Like crazy, because that's really for 1:15:43.080 --> 1:15:43.880 someone to grow up with that. 1:15:44.240 --> 1:15:46.439 I told you, I told you I would give you 1:15:46.520 --> 1:15:46.960 gems on this. 1:15:47.240 --> 1:15:49.840 I fuck with you. You're very consistent with like caring 1:15:49.840 --> 1:15:51.880 about my story. But like, yeah, shout out to Slim 1:15:51.880 --> 1:15:54.679 the Mobster Man. He made a call back. 1:15:54.560 --> 1:15:58.200 In the days yo, Slim the mobster fuck. He went 1:15:58.240 --> 1:15:59.040 on aftermath. 1:15:59.240 --> 1:16:01.920 He was in jail and he made a call and 1:16:02.000 --> 1:16:04.599 from jail was on the phone, and. 1:16:04.240 --> 1:16:05.720 You know, I went and went to go sit down 1:16:05.720 --> 1:16:07.920 with Dre. They was like not man here, man here. 1:16:08.320 --> 1:16:10.240 It was like shooting me away. I was like, Slim, 1:16:10.280 --> 1:16:13.360 I'm here, bro, I ain't tried. He said, hold on, 1:16:14.200 --> 1:16:16.200 boom boom, boom, and I get let in and I 1:16:16.240 --> 1:16:19.559 go sit down, and uh Andre sat down with me 1:16:19.600 --> 1:16:21.800 and I and I showed him a jar of what 1:16:21.840 --> 1:16:23.639 we wanted to call the Chronic and it was by 1:16:23.680 --> 1:16:29.320 far the best looking weed we've ever produced. It was incredible, beautiful. 1:16:29.479 --> 1:16:31.920 It was orange, purple, funky, stanky. 1:16:32.240 --> 1:16:33.439 Just budd looked. 1:16:33.640 --> 1:16:35.160 It was like it looked like it was out of 1:16:35.160 --> 1:16:37.800 a fucking movie. How good is we looked? I showed 1:16:37.840 --> 1:16:40.920 him the Chronic and he was just like, yeah, I 1:16:40.960 --> 1:16:43.920 fucked with it. And I appreciate Slim putting this play together, 1:16:44.000 --> 1:16:46.519 and you know, we'll think about it, but like, I 1:16:46.520 --> 1:16:48.040 don't know if I really want to kind of put 1:16:48.040 --> 1:16:50.479 myself in the industry. And I got you know, he 1:16:50.560 --> 1:16:52.800 told me, I got money money, and I don't really 1:16:52.840 --> 1:16:55.479 want to play with that until you know, maybe it's 1:16:55.479 --> 1:16:56.240 federally illegal. 1:16:56.280 --> 1:16:57.680 I just don't want to risk it. I'm like, what 1:16:57.760 --> 1:16:58.720 year is this? 1:16:58.720 --> 1:17:01.960 This was like like three or four years ago? 1:17:02.080 --> 1:17:04.320 Oh shit, so not too far not too long ago. 1:17:04.439 --> 1:17:07.519 Yeah, And I said, I respect that, and I said, 1:17:07.560 --> 1:17:09.479 kind of leave this with you for yourself, for those 1:17:09.520 --> 1:17:11.960 who smoke. He's like for sure, And I got like 1:17:11.960 --> 1:17:14.799 a nervous picture with him. Fred Reck took the picture 1:17:14.840 --> 1:17:16.599 for me because he was there. Shott to fred Reck. 1:17:18.000 --> 1:17:20.559 But yeah, I think it's cool that like being on 1:17:20.600 --> 1:17:23.280 that hip hop list. I think it's cool because like 1:17:23.520 --> 1:17:25.720 Dre saw me, he had to see you, like, oh, 1:17:25.800 --> 1:17:29.280 let's I remember that guy he pitched me on this week. 1:17:29.479 --> 1:17:32.160 It's well, yeah, I guess it worked for him. 1:17:32.400 --> 1:17:33.920 I think it's cool because I got a chance to 1:17:33.920 --> 1:17:36.240 share moments with Diddy and I got a chance to 1:17:36.240 --> 1:17:39.759 share moments with jay Z and the top four. Yeah, 1:17:39.840 --> 1:17:41.439 and I didn't get I've never met. 1:17:41.280 --> 1:17:43.679 Kanye, you know, I don't know whatever. 1:17:43.720 --> 1:17:45.360 I have no opinion on that, but I'm just saying 1:17:45.400 --> 1:17:48.439 it's cool because I've ran into all those guys and 1:17:48.479 --> 1:17:50.320 I felt good for them to see me up there 1:17:50.360 --> 1:17:52.080 because I told them what I wanted to do and 1:17:52.120 --> 1:17:53.320 what I was building at the time. 1:17:53.479 --> 1:17:55.519 And now they see they see the list. 1:17:55.800 --> 1:17:58.520 Oh shit, because the same guy that does their evaluation 1:17:58.800 --> 1:18:01.439 and it's kind of making sure that you know their 1:18:01.720 --> 1:18:03.480 their their network. 1:18:03.280 --> 1:18:05.800 Is credible and relevant is doing mine. So it's real. 1:18:05.960 --> 1:18:09.200 You know, I was gonna say, when that happens, what 1:18:09.360 --> 1:18:14.000 is the whether it's the FORB or that list, what 1:18:14.520 --> 1:18:20.280 is like the influx in people just in your DMS 1:18:20.680 --> 1:18:22.960 or bothering you or all of a sudden trying to 1:18:23.000 --> 1:18:24.559 fuck with you, it's got to be crazy. 1:18:24.640 --> 1:18:28.080 It's crazy, bro, it's crazy. I'm not the answer to 1:18:28.120 --> 1:18:30.280 anyone's problems. I promise you. 1:18:30.160 --> 1:18:32.400 We're just like I would just see people like like 1:18:32.479 --> 1:18:35.439 posting that would just never ever like post about. 1:18:35.280 --> 1:18:38.080 You or like even like acknowledge your music or what 1:18:38.120 --> 1:18:38.880 you're doing, and. 1:18:38.800 --> 1:18:41.200 It's like, oh, now you know, now you know this 1:18:41.280 --> 1:18:43.679 guy's on the cover of Forbes, and now you know you're. 1:18:43.560 --> 1:18:46.320 Fucking I mean, it's kind of cool. You Obviously, the 1:18:46.320 --> 1:18:48.000 more successful you get, the more people are gonna come. 1:18:47.960 --> 1:18:50.960 To They're gonna come, They're gonna come and like recognize game. 1:18:51.000 --> 1:18:54.040 But like again, for me, it's just it's life goal shit. 1:18:54.120 --> 1:18:54.880 Because I grew up. 1:18:54.760 --> 1:18:56.559 Looking up to jay Z, I grew up looking up 1:18:56.600 --> 1:18:59.080 to Diddy, who didn't right, grew up looking up to 1:18:59.120 --> 1:19:02.800 Doctor Dre. Kanye is fucking No matter what anyone says 1:19:02.800 --> 1:19:05.120 about the guy, he's a fucking He's a legend, bro genius. 1:19:05.160 --> 1:19:06.400 He's he's a smart guy. 1:19:06.439 --> 1:19:08.680 He built he built out easy, hard, and so like 1:19:09.040 --> 1:19:11.160 his school sitting next to those guys. It's cool to 1:19:11.200 --> 1:19:14.080 like be acknowledged by the same guys that acknowledged him 1:19:14.080 --> 1:19:18.360 on a wealth, you know, side of things. But like, fuck, 1:19:18.400 --> 1:19:20.559 I just felt good when I came out. I was like, damn, 1:19:20.720 --> 1:19:22.960 I was talked multiply these guys. I told what I 1:19:22.960 --> 1:19:25.719 wanted to do. I think the coolest thing is, bro, I'm. 1:19:25.600 --> 1:19:26.519 Just getting started. 1:19:26.680 --> 1:19:29.400 Yeah, like we just I can't say what, but Vibes 1:19:29.520 --> 1:19:30.200 just locked. 1:19:29.960 --> 1:19:32.920 In something so big. No, the Vibes papers are going crazy. 1:19:33.000 --> 1:19:36.360 I feel like it's I mean, I feel like it's 1:19:36.520 --> 1:19:39.439 very hard to take off the top dog, and I 1:19:39.439 --> 1:19:41.599 feel like you guys have done a really good job 1:19:41.760 --> 1:19:45.800 of like like if I go to any smoke shop 1:19:46.120 --> 1:19:47.200 it used to be if I went. 1:19:47.120 --> 1:19:48.880 To a smoke shots shop and I saw Vibes, Oh 1:19:48.880 --> 1:19:51.759 you guys got vibes, that's fucking sick. You know, Burner's 1:19:51.760 --> 1:19:54.280 my friend. That's cool. It's everywhere. 1:19:54.560 --> 1:19:56.360 Yeah, But like the play we just locked in for 1:19:56.479 --> 1:19:59.559 Vibes is so next level, bro, Like and you know 1:19:59.680 --> 1:20:02.080 you as we'll see it two years from now because. 1:20:01.840 --> 1:20:03.280 I probably won't be able to talk about it for 1:20:03.320 --> 1:20:03.719 a while. 1:20:03.760 --> 1:20:06.800 But like it's one of those plays that like goes 1:20:06.840 --> 1:20:10.000 down to history, bro, and so like I'm just getting started. 1:20:10.040 --> 1:20:13.439 So if I made that list now, right, it's crazy 1:20:13.479 --> 1:20:18.599 because this alone, yeah a beast of a business. 1:20:18.760 --> 1:20:20.719 Yeah, mibes just about a hit hard. 1:20:20.880 --> 1:20:23.519 So like you know what, I feel like, Cookies is 1:20:23.560 --> 1:20:25.920 nowhere close to where it's going to be, especially because 1:20:25.920 --> 1:20:29.200 we haven't really added international as much as we could 1:20:29.439 --> 1:20:30.439 possibly in the future. 1:20:30.520 --> 1:20:33.280 So it's crazy because you've dealt with so many uphill 1:20:33.320 --> 1:20:36.040 battles in every single one of these spaces you're in, 1:20:36.200 --> 1:20:39.120 Like especially like I remember when you had the public 1:20:39.280 --> 1:20:44.439 falling out with Josh Raw because it feels like if 1:20:45.000 --> 1:20:49.200 I'm a guy who has a company that depends on 1:20:49.280 --> 1:20:53.920 weed users and Burner comes into that space, I'm freaking 1:20:54.000 --> 1:20:57.040 the fuck out because I know it's gonna work. 1:20:57.560 --> 1:20:59.599 Yeah, well, especially like if by coming to that space, 1:20:59.640 --> 1:21:02.120 I getting next to key players that actually make that business. 1:21:02.800 --> 1:21:05.320 What's about to be? Because I started getting next to 1:21:05.320 --> 1:21:09.519 everyone real quick, yeah, real quick. Like I didn't just 1:21:09.560 --> 1:21:11.640 say white label of a rolling paper for me. I 1:21:11.640 --> 1:21:14.840 went and found the best rolling paper producer. I went 1:21:14.880 --> 1:21:17.720 and found the best specialty I them producer, like the 1:21:17.800 --> 1:21:21.439 Cali the could you could have been lazy and did 1:21:21.479 --> 1:21:22.920 with a lot of people would have then just white 1:21:22.960 --> 1:21:25.320 label some ship. Yeah, yeah, we ain't doing none of that. 1:21:25.400 --> 1:21:27.040 And so the fact that we start getting close to 1:21:27.080 --> 1:21:31.000 real people I think made other rolling paper producers feel 1:21:31.000 --> 1:21:34.240 their threat. But that threat shouldn't have been felled till 1:21:34.320 --> 1:21:37.639 today because the document that came through my meal today 1:21:37.920 --> 1:21:40.680 it's serious. Yeah, motherfuckers better feel that threat because I'm 1:21:40.680 --> 1:21:42.920 coming for the top space and rolling paper business. And 1:21:43.240 --> 1:21:45.639 I say that with confidence when my balls hanging down 1:21:45.680 --> 1:21:47.360 to my feet right now, you know what I mean. 1:21:47.479 --> 1:21:50.800 Where do you feel like the shrewd game's going? 1:21:50.800 --> 1:21:52.880 Because it feels like, at least on the black market, 1:21:52.960 --> 1:21:56.000 it's the new packs, it's the new it's the new 1:21:56.000 --> 1:21:58.400 way to get margins, it's the new way to make 1:21:58.439 --> 1:22:03.960 some fucking serious money. Is out extremely illegal to psulicibin, 1:22:04.520 --> 1:22:07.439 but in certain places like Oakley. I think San Francisco 1:22:07.479 --> 1:22:10.160 now legal or decriminalized. I don't oh yeah, they don't 1:22:10.200 --> 1:22:12.439 give a shit about that. I think Strooms is about. 1:22:12.240 --> 1:22:13.200 To be a big wave. 1:22:13.360 --> 1:22:15.240 I think it's gonna be just like the cannabis swen. 1:22:15.240 --> 1:22:18.080 Seems like the next thing that's about to get hoord 1:22:18.120 --> 1:22:19.960 out quickly, get corny quickly. 1:22:21.520 --> 1:22:23.400 You know, there's obviously. 1:22:25.400 --> 1:22:29.200 High medicinal purposes for it, especially for therapeutics space. 1:22:29.840 --> 1:22:32.639 Like even without psilocybin, mushrooms are good for your body, 1:22:32.640 --> 1:22:34.760 that good for your for your for your mind. 1:22:34.800 --> 1:22:36.559 Because you have caps. 1:22:36.680 --> 1:22:39.360 You have caps, which is legal mushrooms that you could 1:22:39.360 --> 1:22:42.639 go buy at any I mean, I'm assuming any cookies dispensary. 1:22:42.720 --> 1:22:44.479 We actually got like a some kind of like. 1:22:46.280 --> 1:22:47.840 Some kind of like not a war, but like some 1:22:47.960 --> 1:22:50.280 kind of like some kind of acknowledgment in men's health 1:22:50.320 --> 1:22:53.760 about caps. But I planned that seed where early caps. 1:22:53.560 --> 1:22:56.760 Right, because whenever psylicyber comes to be a thing, you 1:22:56.800 --> 1:22:57.559 already have caps. 1:22:57.600 --> 1:23:01.559 I already have caps, and you know, fucking I'll tell 1:23:01.600 --> 1:23:05.120 you and whatever. But like we already have a bunch 1:23:05.160 --> 1:23:07.240 of different like R and D going on with like 1:23:07.360 --> 1:23:11.120 really you know, psilocybin style mushrooms and like just finding 1:23:11.160 --> 1:23:13.280 the best, you know, the best type of mushroom and 1:23:13.800 --> 1:23:15.600 you know, just kind of like doing our research on 1:23:15.640 --> 1:23:17.680 a very small level in the background. So when that 1:23:17.760 --> 1:23:20.200 time comes we cheat just like genetics, like. 1:23:20.200 --> 1:23:23.160 Yeah, it's nothing, it's nothing different because there's penis envy, there's. 1:23:23.240 --> 1:23:25.880 Tidal waves, there's I mean there's a different strains that 1:23:25.920 --> 1:23:27.920 do different things that hit you differently that'll give you 1:23:27.960 --> 1:23:32.320 different emotional you know, reactions and visibilities. 1:23:32.360 --> 1:23:34.880 And so you know, we're just we're slow playing that. 1:23:35.000 --> 1:23:37.679 We got the legal side of mushrooms already on deck. 1:23:37.840 --> 1:23:40.040 And they're really good for your sleep and really good 1:23:40.040 --> 1:23:42.800 for your daytime, you know, I level, man, Yeah, they're 1:23:42.800 --> 1:23:45.000 good for you know, for like the mind and being 1:23:45.160 --> 1:23:48.759 sharp and when you know, recreational hits for psilocybin weren't 1:23:48.760 --> 1:23:51.280 positioned to introduce it to be ready and in a 1:23:51.400 --> 1:23:53.519 very good way with like purpose and like with good 1:23:53.560 --> 1:23:56.559 quality products. But I think that psilocybin would just be 1:23:56.760 --> 1:23:58.599 just like the canvas industry, All these chats. 1:23:58.360 --> 1:23:59.920 Are going to come in and try to fuck it up. 1:24:00.080 --> 1:24:03.280 They're kind of a I think that's actually happening right 1:24:03.320 --> 1:24:05.479 now because I I saw I just watch a YouTube 1:24:05.560 --> 1:24:12.599 video that someone's trying to trademark or copyright like psilocybin therapy, 1:24:12.640 --> 1:24:15.000 which is a weird thing to try to like, it's 1:24:15.120 --> 1:24:17.479 it's some weirdo shit going on already in that space. 1:24:18.160 --> 1:24:18.920 Fuck all that shit. 1:24:19.000 --> 1:24:21.559 I'm crazy, like like in your position right being in 1:24:21.800 --> 1:24:23.719 so many different cities, so many different markets. 1:24:23.840 --> 1:24:26.479 Do you ever have to deal with like any cause 1:24:26.600 --> 1:24:26.880 you know. 1:24:27.080 --> 1:24:29.200 I know right now there are lobbyists that are trying 1:24:29.240 --> 1:24:30.800 to get the psilocybin shit passed through. 1:24:30.800 --> 1:24:31.599 But do you ever have to. 1:24:31.560 --> 1:24:36.160 Deal with like politicians or anybody who's like it, because 1:24:36.200 --> 1:24:38.800 that's it feels like it feels like there's definitely gotta 1:24:38.840 --> 1:24:42.200 be uh a agenda or lobby on both sides to 1:24:42.240 --> 1:24:45.120 make it federally legal and or illegal, And it feels 1:24:45.120 --> 1:24:45.400 like you. 1:24:45.400 --> 1:24:47.880 Might have some sort of insight on what only like 1:24:47.920 --> 1:24:50.280 im like in s certain markets, like when they're holding 1:24:50.280 --> 1:24:51.960 back our license to open and store. 1:24:52.000 --> 1:24:55.840 I'll talk to like certain uh politicians and kind. 1:24:55.760 --> 1:24:58.000 Of just say hey, like what's going on, Like we'd 1:24:58.080 --> 1:25:00.599 love to build you and woo whooping get a chances 1:25:00.600 --> 1:25:01.200 to say hello. 1:25:01.240 --> 1:25:03.160 But I mean, bro, if I've ever invited to the 1:25:03.160 --> 1:25:04.439 White House or if. 1:25:04.280 --> 1:25:06.600 I'm ever invited somewhere around some of these lawmakers, I 1:25:06.600 --> 1:25:07.719 would love to give my input. 1:25:08.120 --> 1:25:11.080 I'm gonna say, do you think federally it's gonna happen soon? 1:25:11.520 --> 1:25:15.360 In terms of no, no, five years, ten years. 1:25:15.479 --> 1:25:17.240 I feel like I don't know why one of these 1:25:17.240 --> 1:25:21.080 fucking cocksuckers running for president doesn't just fucking say, guys, 1:25:22.000 --> 1:25:23.680 I'm gonna make weed league. 1:25:23.439 --> 1:25:26.760 Because there's too many old people. Position presidents are just puppets. 1:25:26.560 --> 1:25:28.040 It's just fucking crazy. 1:25:28.240 --> 1:25:30.400 You would think, like you you probably win the election, 1:25:30.800 --> 1:25:33.040 just run that you're making weed legal and you get 1:25:33.080 --> 1:25:34.760 a free fucking marijuana prisoners. 1:25:35.240 --> 1:25:37.000 It's crazy. They don't want to do that. 1:25:37.080 --> 1:25:40.120 There's too much money behind keeping people locked up, and 1:25:40.160 --> 1:25:43.799 there's too many old people with old thoughts and old 1:25:43.880 --> 1:25:47.000 agendas in position. We need some of these guys to 1:25:47.040 --> 1:25:49.639 kind of phase out and let the new generation take office. 1:25:49.720 --> 1:25:51.840 I give it ten years. I think ten years. 1:25:52.280 --> 1:25:54.400 I would love to be optimistic and say we can 1:25:54.479 --> 1:25:57.400 go legal students, I can really build my business away. 1:25:57.400 --> 1:25:59.200 It should be built, and we can get really these 1:25:59.240 --> 1:26:01.640 weird ass laws like two eighty and ship. But I 1:26:01.640 --> 1:26:03.880 don't see it happening anytime soon. That's why I spread 1:26:03.960 --> 1:26:07.759 my wings really hard and stay relevant and many other ways. 1:26:08.800 --> 1:26:14.799 Give me your top five rappers ever. Pock Uh. 1:26:16.360 --> 1:26:20.439 Bone Thugs is a group Crazy Bone trying for crazy 1:26:20.439 --> 1:26:21.200 Bone right now. 1:26:23.840 --> 1:26:30.679 Definitely Ship. This is tough. I'm biased, man, I'm fucking 1:26:30.720 --> 1:26:31.800 I'm an old school dog. 1:26:32.600 --> 1:26:39.840 I mean, snoop, you got pock Bone Snoop. I mean 1:26:39.880 --> 1:26:46.160 biggies in there for sure. And fuck, dude, this is tough. 1:26:47.000 --> 1:26:50.040 I'm so old school man, I'm so old school when 1:26:50.040 --> 1:26:51.240 it comes to music. Uh. 1:26:53.800 --> 1:27:01.680 Fuck, I don't get ridiculed for this list. Fifth person bro, DMX, 1:27:02.200 --> 1:27:05.040 DMX and you got to work with DMX Yeah for 1:27:05.160 --> 1:27:06.680 the best, which is crazy. 1:27:07.120 --> 1:27:09.240 I related to his ship a lot. Now there's a 1:27:09.280 --> 1:27:11.639 bunch of people I should have said politically and whatever, 1:27:11.680 --> 1:27:13.320 but that's just what comes to my head right out 1:27:13.360 --> 1:27:14.479 what I'm listening to right now. 1:27:15.000 --> 1:27:17.280 You didn't do the political Bay Area rapper of throwing there. 1:27:17.800 --> 1:27:20.760 That's his own list, you know, that's his own list. 1:27:21.680 --> 1:27:25.920 Fuck you know the jacka. 1:27:27.160 --> 1:27:32.320 The jacka Mac dra for sure, E forty san Quin 1:27:33.400 --> 1:27:36.280 and I mean, bro, you got to give two shortest. 1:27:35.920 --> 1:27:39.280 Probably too short. Yeah, yeah, it's crazy. 1:27:39.320 --> 1:27:42.760 I feel like people who aren't from the Bay will 1:27:43.160 --> 1:27:45.840 never quite understand Mac. 1:27:45.720 --> 1:27:49.360 Dre or san Quinn Quinn or even the Jack of 1:27:49.960 --> 1:27:50.479 the Jacker. 1:27:50.560 --> 1:27:53.040 That's one number one Bay Area You know, I'm one 1:27:53.040 --> 1:27:55.880 of his biggest fans, but the sand Quin is probably 1:27:55.880 --> 1:27:57.840 one of the best rappers out this out the Bay, 1:27:57.960 --> 1:27:59.479 I think out the West Coast. He just never got 1:27:59.520 --> 1:28:02.240 a chance to sean like that on a very very 1:28:02.320 --> 1:28:04.960 major level, but like Quinn showed that heat to this day. 1:28:05.240 --> 1:28:07.400 Yeah for sure. Now I think it's crazy because I 1:28:07.880 --> 1:28:08.559 had that talk with. 1:28:10.479 --> 1:28:12.800 Somebody else from debate that I won't mention, but we're 1:28:12.920 --> 1:28:17.920 we're kind of talking about how like, like I understand 1:28:18.120 --> 1:28:22.680 why mac dre is important. I understand, you know, I 1:28:23.439 --> 1:28:25.200 also understand from what a lot of people told me 1:28:25.240 --> 1:28:28.880 that people didn't really in terms of the streets funck 1:28:28.920 --> 1:28:32.200 with him and like like at least his error shit 1:28:32.320 --> 1:28:33.120 until he passed. 1:28:33.640 --> 1:28:35.120 It was more like some Berkeley ship. 1:28:35.240 --> 1:28:37.879 And then once he passed, people kind of really truly 1:28:37.880 --> 1:28:40.000 appreciated what he did. 1:28:40.080 --> 1:28:40.839 You know what I'm saying? 1:28:41.479 --> 1:28:43.599 All right, man, Well, hey before we go, can you 1:28:43.640 --> 1:28:45.280 give me the last time we hung out? 1:28:45.680 --> 1:28:46.360 You gave me. 1:28:48.880 --> 1:28:50.479 O G. H. 1:28:51.400 --> 1:28:56.200 Burner in the in the what I figured? What happened? 1:28:56.240 --> 1:28:58.799 You're afraid you were gonna get robbed in the mountains 1:28:58.800 --> 1:29:02.559 of Humble County. That shit went super viral. Let's dive 1:29:02.680 --> 1:29:05.839 back fifteen years, twenty years. Burn give me the another 1:29:06.040 --> 1:29:10.240 random just storytime with Bernard. Give me a crazy story 1:29:10.240 --> 1:29:13.479 about a situation that might have been dicey back in 1:29:13.520 --> 1:29:13.920 the day. 1:29:16.120 --> 1:29:17.680 It could have been in Humble County. It could have 1:29:17.720 --> 1:29:19.120 been in the streets in San Francisco. 1:29:19.200 --> 1:29:21.799 Give me, give me a little ancdot, a little tidbit, 1:29:21.920 --> 1:29:22.920 man before we go. 1:29:23.479 --> 1:29:29.000 Well, I guess a good one would be I let 1:29:29.080 --> 1:29:32.760 someone handle something for me one time. And you know, 1:29:32.800 --> 1:29:34.880 I just I felt to him my gut, that wouldn't 1:29:34.880 --> 1:29:36.640 be the right move. I said, bro, like, be it 1:29:36.760 --> 1:29:39.840 very attentive. These guys are kind of like, these guys 1:29:39.840 --> 1:29:41.920 are kind of shifting, and I don't think they're gonna 1:29:41.960 --> 1:29:43.960 rob you by gunpoint, but I feel like some's gonna 1:29:43.960 --> 1:29:45.800 go wrong. So you know, I'm gonna let you handle 1:29:45.880 --> 1:29:48.400 this because I'm not around, but like, be very attentive 1:29:48.439 --> 1:29:49.080 to what happens. 1:29:49.120 --> 1:29:50.640 He's like, for sure, I got you. 1:29:50.680 --> 1:29:52.240 So he goes to meet up with this guy in 1:29:52.240 --> 1:29:54.920 the hotel and he gives him the bags in a 1:29:54.960 --> 1:29:56.920 double bag, and the guy gives him the money. 1:29:57.080 --> 1:29:58.280 The money's vacuum. 1:29:58.000 --> 1:30:02.200 Sealed, and you know it looks right, hundreds on top 1:30:02.240 --> 1:30:05.680 and whatever, and there was two vacuum seal bags. And 1:30:06.520 --> 1:30:07.920 kind of made a joke like what you don't trust 1:30:07.960 --> 1:30:09.519 me want to count here? You really want to count 1:30:09.520 --> 1:30:09.880 it out here. 1:30:09.960 --> 1:30:11.040 I got to do, I got to move. 1:30:11.080 --> 1:30:12.840 I gotta go boxes up and get him out of here. 1:30:13.240 --> 1:30:15.240 And was like, yeah, you know he's a bro. At 1:30:15.320 --> 1:30:17.280 least bus open one, you can count it real quick. 1:30:17.280 --> 1:30:19.719 And the dude opened up for him with the vacuum 1:30:19.760 --> 1:30:22.120 seal back and hand him a stack and counted through 1:30:22.160 --> 1:30:22.679 the whole stack. 1:30:22.720 --> 1:30:24.360 It's all hunters. Boom boom boom. 1:30:24.439 --> 1:30:26.320 Cool put it back and he's like, bro, I gotta go, 1:30:26.320 --> 1:30:27.679 I gotta move, you know what I mean. 1:30:28.439 --> 1:30:29.040 Boom. 1:30:29.360 --> 1:30:32.760 My boy takes off, gets where he's going, opens up 1:30:32.760 --> 1:30:35.200 the vacuum seals and the rest of all the stacks 1:30:35.200 --> 1:30:36.120 are just one hundred on. 1:30:36.080 --> 1:30:38.880 Top of all ones. Oh, and I'm like. 1:30:39.600 --> 1:30:41.679 He calls me and tells me, like, bro, you really 1:30:41.760 --> 1:30:43.680 let this man pull out the stack and count it 1:30:43.760 --> 1:30:45.960 for you. Like I mean, he didn't count it for him, 1:30:45.960 --> 1:30:47.880 but you really let him open that pack up and 1:30:49.240 --> 1:30:51.920 probably you let him give you the right corner stack. 1:30:51.960 --> 1:30:53.960 He didn't go through anything else. He's like, bro, he's. 1:30:53.880 --> 1:30:56.759 Moving so fast. He was nervous. It was just seems shady. 1:30:56.800 --> 1:30:58.800 He was opening up the packs and starts smiling the room. 1:30:58.840 --> 1:30:59.920 I just want to get out of there with all 1:31:00.040 --> 1:31:02.080 that bread. And I was worried about getting robbed when 1:31:02.120 --> 1:31:04.720 I left. I might, but you're worried about getting robed 1:31:04.720 --> 1:31:07.000 when you left. But you got robbed right there. He's 1:31:07.040 --> 1:31:09.360 calling the Dukes phones for DU's phones out of service? 1:31:09.680 --> 1:31:12.519 How much? How much money we're talking. I don't even 1:31:12.520 --> 1:31:13.320 remember at the time. 1:31:13.360 --> 1:31:16.519 It was like probably like sixteen years ago or something 1:31:16.520 --> 1:31:18.960 like that, but I just know my boy got fucked 1:31:18.960 --> 1:31:20.680 big time and it fell on him. I'm like, bro, 1:31:20.840 --> 1:31:23.120 you were there to handle it. You were there to 1:31:23.120 --> 1:31:25.280 count the bread. I told you what to do. He 1:31:25.360 --> 1:31:27.360 didn't do it, So that's all you got to eat. 1:31:27.400 --> 1:31:30.360 That fucking hell. Yeah, he never claimed me back for it. 1:31:30.400 --> 1:31:32.280 But that was a random one. 1:31:32.400 --> 1:31:35.200 So for all them bad boys out there, if someone 1:31:35.240 --> 1:31:38.559 comes with a neatly stack of hundreds, all flattened out, 1:31:38.600 --> 1:31:40.240 perfect in the vacuum self, go through it. 1:31:40.320 --> 1:31:42.920 Yeah, you should never just take the vacuum seal of money. 1:31:43.120 --> 1:31:45.479 Just open it up, make sure it's that it's. 1:31:45.920 --> 1:31:49.320 I mean, you're already somewhere doing the deals. I mean, 1:31:49.360 --> 1:31:52.160 you're already invested in this situation, counted out. So you know, 1:31:52.760 --> 1:31:55.559 that's just a good old story that happened. Someone pulled 1:31:55.560 --> 1:31:57.639 a slick one of my little homie and a little 1:31:57.640 --> 1:31:58.679 homie is supposed to make. 1:31:58.600 --> 1:31:59.519 Me back, but he did not. 1:32:00.120 --> 1:32:02.439 The crazy shit is like right now in downtown La 1:32:03.600 --> 1:32:06.000 It's it's it's the wild wild West. Like, if you're 1:32:06.080 --> 1:32:09.040 downtown and you live in a high rise, I guarantee 1:32:09.040 --> 1:32:12.040 you there was a trapper on your floor. And if 1:32:12.080 --> 1:32:14.000 you see guys moving around with tons of luggage all 1:32:14.040 --> 1:32:15.000 the time, they're not traveling. 1:32:16.439 --> 1:32:17.479 LA is wild right. 1:32:17.400 --> 1:32:20.360 Now, Rappers, stop shouting out these these trap guys, man, 1:32:20.400 --> 1:32:22.760 let them, let them build it or getting following. This 1:32:22.920 --> 1:32:27.160 shit is crazy, fucking snitching dude, dog, It's like, yeah, 1:32:27.160 --> 1:32:28.240 it's crazy man. 1:32:28.960 --> 1:32:31.439 Well look man, obviously, uh people can go. 1:32:31.520 --> 1:32:33.920 I mean you got When's in New Mexico opening a 1:32:34.600 --> 1:32:38.160 November three, So November third, that's coming, new music coming, 1:32:38.640 --> 1:32:43.240 collap project with be Realong the Way, Mazie, Oh Jeezy, 1:32:43.720 --> 1:32:48.400 Larry Cookies, clothing is going crazier than ever. Yeah, I 1:32:48.400 --> 1:32:51.800 feel like you guys probably, I mean keeping Zoomies alive. 1:32:51.800 --> 1:32:55.000 At this point, Zoomie's has been a great party talking man, 1:32:55.120 --> 1:32:57.760 you guys are fucking front and center. Yeah, they've been 1:32:57.800 --> 1:32:58.360 a great party. 1:32:58.360 --> 1:33:02.479 We got two shoes coming out year with somebody. I'm like, Ia, Yeah, 1:33:02.760 --> 1:33:04.240 like sneakers are they fly? 1:33:04.960 --> 1:33:05.280 Yeah? 1:33:06.920 --> 1:33:12.400 Hhmm okay, I keep coming at you know, I keep 1:33:12.400 --> 1:33:12.960 coming with it. 1:33:13.000 --> 1:33:14.719 Man, A cookie sneaker coming. 1:33:14.880 --> 1:33:15.080 Yeah. 1:33:15.160 --> 1:33:17.160 They try to write me out, man, it's not happening. 1:33:17.240 --> 1:33:20.160 Cookies slides, Yeah, slides is good. But I'm talking about 1:33:20.160 --> 1:33:24.240 like a partnership with a bigger company, like a collab sneaker, 1:33:24.360 --> 1:33:25.400 a collapse sneaker. 1:33:25.479 --> 1:33:27.000 Yeah, it's not just that's putting out. 1:33:27.040 --> 1:33:31.000 No, it's a collab with a pretty big brand, relevant brand. 1:33:31.240 --> 1:33:34.040 And why do you guys stop doing denim? Or is 1:33:34.040 --> 1:33:36.360 it you guys not do it as much because you're 1:33:36.360 --> 1:33:37.160 a big gene guy. 1:33:37.479 --> 1:33:40.320 Yeah, I mean I don't know. It's just just tough. 1:33:40.360 --> 1:33:43.680 Focus on business. Yeah yeah, focus on what works man. Well, 1:33:44.240 --> 1:33:47.680 cookie shoes on the way. So much going on? Oh 1:33:47.720 --> 1:33:50.960 real quick? Uh? I know you're a big Maui guy. 1:33:51.880 --> 1:33:53.720 I had to be tough to see what happened in 1:33:53.800 --> 1:33:56.599 Maui because that's when I go to Maui, I stay 1:33:56.960 --> 1:33:58.800 like that's where I'm at. I'm always in in the 1:33:59.160 --> 1:34:01.200 of eating food, and you know, I go to that 1:34:01.200 --> 1:34:06.080 big ass tree and eat gold like, yeah. 1:34:04.800 --> 1:34:07.200 It's a terrible situation. Shout to everyone on the ground 1:34:07.200 --> 1:34:09.120 putting in that work out there in Maui. A lot 1:34:09.120 --> 1:34:10.960 of people are making sure that they're taken care of. 1:34:11.320 --> 1:34:13.479 I know that's kind of like you're like dream like 1:34:13.600 --> 1:34:17.639 if I retire, you always talk about like going to Maui. 1:34:18.120 --> 1:34:20.280 Yeah, I mean, I definitely want to be in Maui 1:34:20.360 --> 1:34:23.360 or Kawaii. But like, yeah, shout out to everyone in Maui. 1:34:23.800 --> 1:34:25.960 I've checked in, I've helped out. You know, I'm not good. 1:34:26.520 --> 1:34:28.439 I'm not one of those guys at publicly just post 1:34:28.439 --> 1:34:30.200 what I do for things. But you know I've helped 1:34:30.200 --> 1:34:32.000 out in the ways I can. And I know that 1:34:32.160 --> 1:34:33.960 there's good people on the ground making sure people are 1:34:33.960 --> 1:34:34.760 good out there for sure. 1:34:34.800 --> 1:34:36.680 Man, Well there it is, Big Burn. I appreciate you, 1:34:36.720 --> 1:34:40.160 really appreciate you. Bro. Yes sir, yes, sir. Hey what up? Man? 1:34:40.479 --> 1:34:43.040 You just watched another episode of the Blue leg Cap podcast, 1:34:43.240 --> 1:34:45.880 brought to you by Hard Dean. Baby. Shout out to 1:34:45.960 --> 1:34:49.360 the family at Hard Dean, don't forget make sure if 1:34:49.360 --> 1:34:51.120 you're in Las Vegas, you get into that taxi as 1:34:51.120 --> 1:34:52.639 soon as you land to get into that uber. Say 1:34:52.680 --> 1:34:54.800 take me to hard Dean. All Right, they gonna get 1:34:54.840 --> 1:34:57.680 you taken care of the most craziest premium selection of 1:34:57.760 --> 1:35:00.800 cannabis you'll ever find under one roof survive in there, 1:35:00.880 --> 1:35:03.639 the butt tenders, they gonna take care of you. Man, Listen, 1:35:03.640 --> 1:35:05.880 tell them I sent you. 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