1
00:00:00,080 --> 00:00:02,280
Speaker 1: Hey guys, I'm Kaylie Shore and this is too much

2
00:00:02,320 --> 00:00:19,200
Speaker 1: to say A questions it out you. Okay, So I

3
00:00:19,239 --> 00:00:21,760
Speaker 1: got a little bit into this on last week's episode,

4
00:00:21,800 --> 00:00:24,200
Speaker 1: but I'm kind of ready to just go on a rampage.

5
00:00:24,400 --> 00:00:31,120
Speaker 1: Um fair warning. Um. So I posted on Instagram and

6
00:00:32,159 --> 00:00:35,800
Speaker 1: there was kind of this moment with songwriters that was

7
00:00:35,880 --> 00:00:38,720
Speaker 1: kicked off by an artist named Chelsea Cutler. And I'm

8
00:00:38,760 --> 00:00:40,600
Speaker 1: going to read you her post first because this is

9
00:00:40,640 --> 00:00:44,879
Speaker 1: what spawned me thinking about it and putting together the

10
00:00:44,920 --> 00:00:47,600
Speaker 1: post I made. But um, this is what she said.

11
00:00:47,680 --> 00:00:50,760
Speaker 1: She said honest thoughts. The music industry is confusing to

12
00:00:50,840 --> 00:00:53,000
Speaker 1: navigate as an artist right now. It seems like so

13
00:00:53,080 --> 00:00:56,760
Speaker 1: much music is being released and consumed so rapidly. Individual

14
00:00:56,840 --> 00:00:59,120
Speaker 1: songs are catching on social media, but it feels like

15
00:00:59,160 --> 00:01:02,040
Speaker 1: there's such a massive disconnect between listeners and artists that

16
00:01:02,080 --> 00:01:05,800
Speaker 1: I haven't experienced before. Even as a consumer of music,

17
00:01:05,840 --> 00:01:09,319
Speaker 1: I hear so many songs nowadays, particularly through TikTok, but

18
00:01:09,440 --> 00:01:12,360
Speaker 1: something's missing. In the last year, I've only discovered a

19
00:01:12,360 --> 00:01:14,919
Speaker 1: handful of artists I feel connected to and passionate about.

20
00:01:15,319 --> 00:01:18,640
Speaker 1: Albums and comprehensive storytelling seem less relevant as attention spans

21
00:01:18,680 --> 00:01:21,560
Speaker 1: are shorter. As an artist, I've struggled terribly the last

22
00:01:21,640 --> 00:01:23,200
Speaker 1: year or so with how to adopt to the way

23
00:01:23,240 --> 00:01:25,920
Speaker 1: the industry landscape has changed. I don't feel like a

24
00:01:25,959 --> 00:01:29,440
Speaker 1: content creator. I feel like a musician and performer. Instagram

25
00:01:29,480 --> 00:01:31,200
Speaker 1: and Twitter have always felt like a place to share

26
00:01:31,240 --> 00:01:33,720
Speaker 1: pieces of my life at a level that feels comfortable

27
00:01:33,720 --> 00:01:36,040
Speaker 1: and at a rate that feels manageable. With the way

28
00:01:36,080 --> 00:01:38,080
Speaker 1: social media has evolved the last year, I don't know

29
00:01:38,080 --> 00:01:40,440
Speaker 1: how to keep up with how insatiable our content culture

30
00:01:40,440 --> 00:01:43,560
Speaker 1: has become. It feels exhausting to be constantly thinking of

31
00:01:43,600 --> 00:01:46,160
Speaker 1: how to turn my daily life into quote unquote content,

32
00:01:46,640 --> 00:01:49,040
Speaker 1: especially knowing that I feel best mentally when I spend

33
00:01:49,120 --> 00:01:52,080
Speaker 1: less time on my phone. It also feels exhausting to

34
00:01:52,120 --> 00:01:54,360
Speaker 1: be told by everyone in the industry that this is

35
00:01:54,360 --> 00:01:56,960
Speaker 1: the only effective way to market music right now. I've

36
00:01:56,960 --> 00:01:59,480
Speaker 1: always loved my management team's approach of marketing my music

37
00:01:59,520 --> 00:02:02,120
Speaker 1: slowly and sustainably, creating a long term fan base that

38
00:02:02,160 --> 00:02:05,440
Speaker 1: feels like a community. This rapid cyclical culture that has

39
00:02:05,480 --> 00:02:08,280
Speaker 1: emerged feels like a tornado. It's become easier and easier

40
00:02:08,280 --> 00:02:10,720
Speaker 1: to compare yourself to others. I wouldn't trade my career

41
00:02:10,720 --> 00:02:13,040
Speaker 1: for anyone else's or for anything else. I remind myself

42
00:02:13,080 --> 00:02:18,600
Speaker 1: that as often as possible, and that was like, I mean,

43
00:02:18,639 --> 00:02:21,040
Speaker 1: I really couldn't have said it better myself, but I

44
00:02:21,080 --> 00:02:24,320
Speaker 1: think that a really important thing, um, for you guys

45
00:02:24,320 --> 00:02:26,360
Speaker 1: to know. And if you're musicians and you feel the

46
00:02:26,440 --> 00:02:28,880
Speaker 1: same way like, these are the people who commented on

47
00:02:28,919 --> 00:02:30,960
Speaker 1: it and said something like I relate or I feel

48
00:02:30,960 --> 00:02:36,120
Speaker 1: as deeply um. J B. Sachs, Jolian Michael's, Sasha Sloan,

49
00:02:36,200 --> 00:02:41,560
Speaker 1: Olivia O'Brien, Black Bear, Fletcher, Marion Morris, Mazie Peters, Hailey,

50
00:02:41,600 --> 00:02:46,720
Speaker 1: Kiyoko low Low, Adam Doliak, Jordy, Lauren Wintrob Charlotte Sands,

51
00:02:46,760 --> 00:02:51,000
Speaker 1: Daniel Bradberry, Taylor Acorn. You get the idea, Um, basically

52
00:02:51,040 --> 00:02:53,880
Speaker 1: all of your faiths feel like this. And I read

53
00:02:53,919 --> 00:02:56,239
Speaker 1: that post and I was like, holy fucking shit, Like,

54
00:02:56,680 --> 00:02:59,280
Speaker 1: I'm not a content creator. I don't. I don't want

55
00:02:59,280 --> 00:03:01,760
Speaker 1: to be a content creator. Why am I like living

56
00:03:01,800 --> 00:03:04,960
Speaker 1: my life and spending my energy as if I'm a

57
00:03:05,000 --> 00:03:07,800
Speaker 1: fucking TikTok er. I'm not. I'm literally I'm not just

58
00:03:07,880 --> 00:03:09,959
Speaker 1: not a TikToker Like, I think it's a really great

59
00:03:10,000 --> 00:03:13,400
Speaker 1: medium and I'm so thankful that I've found so many

60
00:03:13,400 --> 00:03:16,080
Speaker 1: fans and listeners from my music through it. But I

61
00:03:16,120 --> 00:03:19,440
Speaker 1: can utilize it to promote my music without being a

62
00:03:19,520 --> 00:03:24,560
Speaker 1: fucking TikToker, you know. So this is what I've hosted

63
00:03:24,760 --> 00:03:27,600
Speaker 1: kind of as a response, if not just like a

64
00:03:27,600 --> 00:03:31,480
Speaker 1: continuation of the thought process. But I said, I had

65
00:03:31,480 --> 00:03:33,760
Speaker 1: an epiphany that I'm not a content creator, nor did

66
00:03:33,840 --> 00:03:35,440
Speaker 1: I ever want to be. I want to be a

67
00:03:35,440 --> 00:03:38,360
Speaker 1: song creator. I'm so so exhausted of being told that

68
00:03:38,400 --> 00:03:41,040
Speaker 1: the only marketing strategy from my music is to make

69
00:03:41,080 --> 00:03:43,280
Speaker 1: it go viral on TikTok. Can you tell me who

70
00:03:43,280 --> 00:03:45,160
Speaker 1: sings a viral song? Or can you only sing the

71
00:03:45,160 --> 00:03:47,080
Speaker 1: two lines in the pre course that became a trend?

72
00:03:47,440 --> 00:03:49,080
Speaker 1: Have you ever bought a shirt or going to a

73
00:03:49,080 --> 00:03:51,440
Speaker 1: concert for someone from one of those trends? How are

74
00:03:51,480 --> 00:03:53,640
Speaker 1: we told this all the time? Yet Taylor Swift went

75
00:03:53,760 --> 00:03:55,640
Speaker 1: number one with a ten minute long song that was

76
00:03:55,720 --> 00:03:58,000
Speaker 1: nine years old. How many of these people are being

77
00:03:58,040 --> 00:04:01,640
Speaker 1: nominated for Grammys or ing s NL. I'm being sold

78
00:04:01,640 --> 00:04:03,480
Speaker 1: a career I don't want. I don't want to stare

79
00:04:03,520 --> 00:04:05,160
Speaker 1: at my screen for hours a day when I could

80
00:04:05,160 --> 00:04:07,680
Speaker 1: be reading, journaling and living a life that's worth writing

81
00:04:07,680 --> 00:04:10,640
Speaker 1: songs about. I'm fucking tired. I know I have to

82
00:04:10,680 --> 00:04:13,560
Speaker 1: be willing to change strategies with the ever evolving music industry,

83
00:04:13,600 --> 00:04:15,600
Speaker 1: but I'm not going to chase a completely different career

84
00:04:15,880 --> 00:04:17,680
Speaker 1: and be so tired by the end of making a

85
00:04:17,720 --> 00:04:20,159
Speaker 1: TikTok that takes four hours to film and edit that

86
00:04:20,200 --> 00:04:22,000
Speaker 1: I don't even want to write a song. I feel

87
00:04:22,000 --> 00:04:23,800
Speaker 1: like artists have been back into a corner and some

88
00:04:23,839 --> 00:04:26,039
Speaker 1: of the ship we supposedly have to do as downright

89
00:04:26,080 --> 00:04:28,000
Speaker 1: cringe e. I'm going to go write a song now,

90
00:04:28,000 --> 00:04:30,120
Speaker 1: because you know that's what my fucking job is. I

91
00:04:30,120 --> 00:04:31,720
Speaker 1: love you guys. Thanks for always being nice to me,

92
00:04:31,760 --> 00:04:33,800
Speaker 1: in coming to shows and helping me seela past the

93
00:04:33,839 --> 00:04:36,599
Speaker 1: proverbial suits of the music industry. You guys have anchored

94
00:04:36,600 --> 00:04:38,159
Speaker 1: me to reality in a time where so much of

95
00:04:38,160 --> 00:04:41,880
Speaker 1: our existence exists on our phones. And it's so funny

96
00:04:41,920 --> 00:04:46,320
Speaker 1: to me because like my Instagram likes have been struggling,

97
00:04:46,600 --> 00:04:49,839
Speaker 1: and then that one got like twice as many legs

98
00:04:49,880 --> 00:04:52,320
Speaker 1: as any of my pictures have gone recently, which is nice.

99
00:04:52,320 --> 00:04:55,000
Speaker 1: It's resharing it's like, oh wow, people like my brain.

100
00:04:55,080 --> 00:04:57,240
Speaker 1: That's so nice. They don't just like bikini pictures. And

101
00:04:57,320 --> 00:04:59,679
Speaker 1: maybe that's what my Instagram is struggling is because bikini

102
00:04:59,720 --> 00:05:02,120
Speaker 1: season it is over. But go in l A next week,

103
00:05:02,160 --> 00:05:04,760
Speaker 1: so we'll see. We'll do a little social media experiment.

104
00:05:04,800 --> 00:05:06,520
Speaker 1: I think I know how it's going to go. But

105
00:05:07,400 --> 00:05:10,600
Speaker 1: it was has like two something comments and it's all

106
00:05:10,720 --> 00:05:13,000
Speaker 1: artists being like holy shit, and like people are sharing it,

107
00:05:13,040 --> 00:05:14,839
Speaker 1: and I was just like I felt so much less

108
00:05:14,880 --> 00:05:18,680
Speaker 1: alone because of that, because it's hard, and I felt like,

109
00:05:19,560 --> 00:05:22,560
Speaker 1: I mean, I only have so much creative energy. Like

110
00:05:22,680 --> 00:05:25,080
Speaker 1: let's say I have like a well that's fed by

111
00:05:25,120 --> 00:05:27,400
Speaker 1: a spring, and the spring kind of comes and goes

112
00:05:27,440 --> 00:05:30,120
Speaker 1: as it wants, but like the well does always eventually

113
00:05:30,160 --> 00:05:32,960
Speaker 1: get full. But if I'm pulling from it every single

114
00:05:33,040 --> 00:05:36,320
Speaker 1: fucking day, then I'm eventually going to run out. And

115
00:05:36,320 --> 00:05:38,520
Speaker 1: it's like what I was talking on last week's podcast about,

116
00:05:38,520 --> 00:05:42,400
Speaker 1: which is John Mayer and him saying like, if I'm tweeting,

117
00:05:42,400 --> 00:05:45,080
Speaker 1: I'm not writing songs and whatnot, and it's because it

118
00:05:45,160 --> 00:05:47,080
Speaker 1: uses the same part of your brain. So I mean,

119
00:05:47,120 --> 00:05:50,320
Speaker 1: I do this podcast every single week and it requires

120
00:05:50,360 --> 00:05:52,360
Speaker 1: a lot of creative energy, and it requires, like I mean,

121
00:05:52,360 --> 00:05:55,320
Speaker 1: I'm talking for thirty minutes straight. You have sometimes forty

122
00:05:55,320 --> 00:05:58,479
Speaker 1: five if I'm feeling frisky, and so it's it's using

123
00:05:58,520 --> 00:06:01,560
Speaker 1: my brain to create something that didn't exist before. And like,

124
00:06:01,600 --> 00:06:03,599
Speaker 1: I know, it's a podcast and I'm just talking to

125
00:06:03,600 --> 00:06:07,479
Speaker 1: a microphone, but it still does use up part of

126
00:06:07,520 --> 00:06:09,760
Speaker 1: the well of what I have to say that week.

127
00:06:10,240 --> 00:06:14,120
Speaker 1: And so that's already time consuming, but it's worth it.

128
00:06:14,480 --> 00:06:16,920
Speaker 1: And then songwriting is just basically sitting in a room

129
00:06:16,960 --> 00:06:18,680
Speaker 1: beating your head against a wall for five hours and

130
00:06:18,680 --> 00:06:21,440
Speaker 1: then walking out with hopefully something you're proud of, and

131
00:06:21,560 --> 00:06:24,559
Speaker 1: that is my favorite thing in the world. It's also

132
00:06:24,600 --> 00:06:27,320
Speaker 1: really exhausting, especially if you're not getting a good song

133
00:06:27,440 --> 00:06:30,039
Speaker 1: or you're writing with people who aren't a great creative fit.

134
00:06:30,680 --> 00:06:34,039
Speaker 1: I love it, but it's exhausting. And then you know,

135
00:06:34,080 --> 00:06:37,040
Speaker 1: I have to do interviews, which is talking like in

136
00:06:37,080 --> 00:06:39,880
Speaker 1: the same sense as a podcast, and and that uses

137
00:06:40,000 --> 00:06:43,480
Speaker 1: part of my creative energy. And then um, you know,

138
00:06:44,040 --> 00:06:46,599
Speaker 1: God forbid, I feel emotional and I want to journal,

139
00:06:46,680 --> 00:06:48,880
Speaker 1: Like I find that what struggles the most when I'm

140
00:06:48,880 --> 00:06:53,119
Speaker 1: feeling like overwhelmed is I don't journal, and I really

141
00:06:53,160 --> 00:06:55,679
Speaker 1: need to be doing that because it's so fucking helpful

142
00:06:55,720 --> 00:06:58,400
Speaker 1: to just write my thoughts and feelings down and to

143
00:06:58,560 --> 00:07:02,159
Speaker 1: just not have to like write them so that people

144
00:07:02,160 --> 00:07:04,680
Speaker 1: will hear them. It's just like absolute nonsense that makes

145
00:07:04,680 --> 00:07:07,240
Speaker 1: me feel better by the end of writing it. And

146
00:07:07,279 --> 00:07:08,840
Speaker 1: I just like I get so tired and I don't

147
00:07:08,880 --> 00:07:12,600
Speaker 1: want to journal, and I so on top of like

148
00:07:12,760 --> 00:07:14,920
Speaker 1: all of that, and not to mention just like actual

149
00:07:15,000 --> 00:07:18,560
Speaker 1: work like writing and recording and you know, um stuff

150
00:07:18,600 --> 00:07:22,800
Speaker 1: like that, Um, doing my fucking taxes or helping my

151
00:07:22,840 --> 00:07:26,840
Speaker 1: business manager with things that I am behind on like

152
00:07:27,160 --> 00:07:29,320
Speaker 1: so bad, so we can pay my taxes because I

153
00:07:29,360 --> 00:07:32,400
Speaker 1: pay quarterly because it's easier if you're something BLOWD highly

154
00:07:32,440 --> 00:07:35,000
Speaker 1: recommend doing that anyways. But like there's like so much

155
00:07:35,000 --> 00:07:37,200
Speaker 1: ship that goes into being an artis that people don't realize.

156
00:07:37,400 --> 00:07:40,520
Speaker 1: And so then on top of it, out of nowhere

157
00:07:41,120 --> 00:07:43,960
Speaker 1: have like becoming a full time tick talk to talker,

158
00:07:46,680 --> 00:07:48,840
Speaker 1: becoming a full time tik talker. On top of all

159
00:07:48,880 --> 00:07:53,920
Speaker 1: of that, it's like Jesus, I can't do this, and um,

160
00:07:53,960 --> 00:07:57,679
Speaker 1: it's just yeah, it's hard, and I already have a career.

161
00:07:58,000 --> 00:08:03,120
Speaker 1: I already have something that I do and it's just

162
00:08:03,320 --> 00:08:05,120
Speaker 1: it makes me, it makes me really tired. So I'll

163
00:08:05,160 --> 00:08:06,920
Speaker 1: talk more about like what that process looks like, but

164
00:08:06,920 --> 00:08:08,440
Speaker 1: we're gonna take a quick break. We'll be right that.

165
00:08:20,320 --> 00:08:23,720
Speaker 1: So I also feel like I feel like there's this

166
00:08:23,720 --> 00:08:28,320
Speaker 1: phenomenon where the busier you talk about being, the like

167
00:08:28,600 --> 00:08:32,120
Speaker 1: less people believe you. And like, truthfully, it's not until

168
00:08:32,160 --> 00:08:35,720
Speaker 1: people see your actual schedule that they understand how busy

169
00:08:35,760 --> 00:08:38,040
Speaker 1: you are. And there's a time period where my managers

170
00:08:38,040 --> 00:08:41,040
Speaker 1: are kind of frustrated that I wasn't producing enough content

171
00:08:41,679 --> 00:08:44,000
Speaker 1: and um, you know, then they had pressure from the

172
00:08:44,080 --> 00:08:46,760
Speaker 1: label and whatnot, and there's you know, pressure to follow

173
00:08:46,840 --> 00:08:49,080
Speaker 1: up a me and so they felt like I wasn't

174
00:08:49,840 --> 00:08:54,480
Speaker 1: doing enough. And I started to input in my calendar

175
00:08:54,960 --> 00:08:57,560
Speaker 1: like exactly what I was doing every minute of the

176
00:08:57,640 --> 00:09:00,760
Speaker 1: day because like, okay, my calendar said right, and then

177
00:09:00,800 --> 00:09:04,240
Speaker 1: a show that night. What wasn't in the calendar is

178
00:09:04,280 --> 00:09:08,760
Speaker 1: like wake up, send my business manager what we're personal

179
00:09:09,200 --> 00:09:12,320
Speaker 1: deposits and what we're like business deposits, and go through

180
00:09:12,720 --> 00:09:17,840
Speaker 1: three months of like bank statements and then um, oh,

181
00:09:17,880 --> 00:09:19,720
Speaker 1: I don't know, maybe try to go for a walk

182
00:09:19,760 --> 00:09:21,880
Speaker 1: and clear my head, and like I put that in

183
00:09:21,920 --> 00:09:25,120
Speaker 1: the calendar, and then there was um, talk to my

184
00:09:25,200 --> 00:09:28,480
Speaker 1: father about schooling decisions for my little brother and sister

185
00:09:28,600 --> 00:09:30,840
Speaker 1: on the phone for forty five minutes, and then there

186
00:09:30,960 --> 00:09:36,160
Speaker 1: was um, uh do a vocal at home before my right,

187
00:09:36,640 --> 00:09:41,480
Speaker 1: go into my right, come home, do a like rehearse

188
00:09:41,559 --> 00:09:43,679
Speaker 1: for the show that night, and like you know, spend

189
00:09:43,679 --> 00:09:46,960
Speaker 1: like probably an hour practicing. Then there's an hour of

190
00:09:47,000 --> 00:09:49,200
Speaker 1: doing my hair and makeup. Then I do the show.

191
00:09:49,280 --> 00:09:53,200
Speaker 1: Then I go get drinks afterwards with somebody, um, like

192
00:09:53,240 --> 00:09:55,120
Speaker 1: a business connection who came to the show. And then

193
00:09:55,120 --> 00:09:57,120
Speaker 1: I get home is a leven PM, and I'm tired

194
00:09:57,120 --> 00:09:59,200
Speaker 1: because I've been working since eight in the morning. And

195
00:09:59,240 --> 00:10:02,800
Speaker 1: so they like saw it and they were like, oh yeah, yeah,

196
00:10:02,960 --> 00:10:04,720
Speaker 1: I'm like, guys, yeah, just because I put the show

197
00:10:04,760 --> 00:10:07,000
Speaker 1: in for seven pm to a p M, Like that

198
00:10:07,040 --> 00:10:09,480
Speaker 1: doesn't mean that that's when my also a meet and greet.

199
00:10:09,520 --> 00:10:11,320
Speaker 1: I mean that takes like an hour. If you guys

200
00:10:11,320 --> 00:10:13,200
Speaker 1: have ever been to a meet and greet, you know

201
00:10:13,240 --> 00:10:16,040
Speaker 1: that I take the longest time talking to everybody. So

202
00:10:16,120 --> 00:10:18,800
Speaker 1: like that already adds and it's like and I already

203
00:10:18,840 --> 00:10:20,920
Speaker 1: sound ridiculous right now, and being like I'm so busy

204
00:10:21,000 --> 00:10:23,520
Speaker 1: because nobody wants to hear how busy you are. It's

205
00:10:23,559 --> 00:10:26,959
Speaker 1: just I don't know, it's like but so they got

206
00:10:27,000 --> 00:10:30,600
Speaker 1: some perspective seeing that, but they're like, well, why couldn't

207
00:10:30,600 --> 00:10:32,200
Speaker 1: you just post a TikTok that day? And I'm like,

208
00:10:33,280 --> 00:10:37,200
Speaker 1: because it takes so long. Like I don't think anybody

209
00:10:37,440 --> 00:10:40,960
Speaker 1: realizes how long it takes. Like the editing process for

210
00:10:41,040 --> 00:10:44,600
Speaker 1: TikTok is not very user friendly, and um, you know,

211
00:10:44,640 --> 00:10:46,920
Speaker 1: you have to do the lyrics and like put on

212
00:10:47,000 --> 00:10:49,440
Speaker 1: makeup and film it a certain amount of times until

213
00:10:49,480 --> 00:10:51,280
Speaker 1: you get it right, and then you have to like

214
00:10:51,400 --> 00:10:54,280
Speaker 1: crop it or like edit in the song if you're

215
00:10:54,320 --> 00:10:56,800
Speaker 1: doing one of those like weird lip syncy videos that

216
00:10:56,840 --> 00:10:59,200
Speaker 1: I have to do, And like, it's just it takes

217
00:10:59,200 --> 00:11:01,600
Speaker 1: so long, like the one that Sam had go viral

218
00:11:01,640 --> 00:11:03,920
Speaker 1: with My boyfriend, Sam had go viral that we wrote

219
00:11:03,960 --> 00:11:06,959
Speaker 1: together called fall Down. He spent probably six hours making

220
00:11:06,960 --> 00:11:09,439
Speaker 1: that TikTok, and so it's like it takes up your

221
00:11:09,440 --> 00:11:12,800
Speaker 1: whole day and they're like, oh, like yeah, I don't

222
00:11:12,800 --> 00:11:15,040
Speaker 1: just like sit down, Like it sounds so easy to

223
00:11:15,120 --> 00:11:17,480
Speaker 1: just sit in front of a camera, but like it's not,

224
00:11:18,640 --> 00:11:20,120
Speaker 1: and you also have to post it at the right

225
00:11:20,160 --> 00:11:22,880
Speaker 1: time of day, and like it's just it's I don't

226
00:11:23,200 --> 00:11:25,000
Speaker 1: I don't want to be thinking about these things. I

227
00:11:25,000 --> 00:11:26,679
Speaker 1: want to be thinking about what I have to say

228
00:11:26,679 --> 00:11:28,080
Speaker 1: in a song and how I can put on the

229
00:11:28,080 --> 00:11:30,640
Speaker 1: best show possible and be nice to everybody around me

230
00:11:30,960 --> 00:11:35,400
Speaker 1: and get my business manager my receipts for meals on

231
00:11:35,480 --> 00:11:40,360
Speaker 1: tour on time. That's what I want. And um, I

232
00:11:40,400 --> 00:11:43,760
Speaker 1: totally understand that social media is a valuable strategy. Like

233
00:11:43,840 --> 00:11:48,760
Speaker 1: I've literally I understand it. I do like it. I

234
00:11:48,840 --> 00:11:52,280
Speaker 1: like it less and less as time goes on. Um,

235
00:11:52,360 --> 00:11:55,760
Speaker 1: but I do enjoy it, and I've I've wanted to

236
00:11:55,800 --> 00:11:59,200
Speaker 1: study it since I was younger. So, like, I've had

237
00:11:59,360 --> 00:12:03,240
Speaker 1: a post or a video or something go viral on

238
00:12:03,360 --> 00:12:07,720
Speaker 1: like pretty much every social media platform. So it started

239
00:12:07,720 --> 00:12:10,120
Speaker 1: with a viral YouTube video, um, when I was in

240
00:12:10,160 --> 00:12:13,160
Speaker 1: high school when I covered Friday by Rebecca Black. Then

241
00:12:13,200 --> 00:12:17,280
Speaker 1: I had a viral tumbler post on Taylor Swift Tumbler,

242
00:12:17,840 --> 00:12:21,120
Speaker 1: and then um, I've had like, you know, several viral

243
00:12:21,160 --> 00:12:24,720
Speaker 1: tweets Amy went viral on TikTok Um, I've had some

244
00:12:24,800 --> 00:12:28,280
Speaker 1: Facebook videos get like a ton of views, and um,

245
00:12:28,880 --> 00:12:30,960
Speaker 1: what am I forgetting oh, Instagram, Like I've had like,

246
00:12:31,080 --> 00:12:34,720
Speaker 1: you know, really big Instagram posts and whatnot, and so

247
00:12:34,960 --> 00:12:39,440
Speaker 1: it's like, well, actually my Instagram posts have been like

248
00:12:39,520 --> 00:12:42,040
Speaker 1: that have gone viral, have been screenshots of my tweets

249
00:12:42,040 --> 00:12:44,680
Speaker 1: that have gone viral and like different meme accounts, which

250
00:12:44,679 --> 00:12:47,920
Speaker 1: is hilarious. So, like, I understand social media. I know

251
00:12:48,000 --> 00:12:51,240
Speaker 1: it's valuable. I know how many followers I get when

252
00:12:51,280 --> 00:12:54,880
Speaker 1: one of those like happened. But I also don't think

253
00:12:55,120 --> 00:12:58,360
Speaker 1: that I make. I never make a more dedicated fan

254
00:12:58,400 --> 00:13:00,440
Speaker 1: than I do at a show. And so like all

255
00:13:00,440 --> 00:13:02,080
Speaker 1: of the all time low fans who saw me on

256
00:13:02,120 --> 00:13:04,720
Speaker 1: tour and followed me and joined my discord, which if

257
00:13:04,720 --> 00:13:06,480
Speaker 1: you guys want to join it, um, I'm gonna put

258
00:13:06,480 --> 00:13:08,920
Speaker 1: the link in the description. But it's just like a

259
00:13:09,000 --> 00:13:11,720
Speaker 1: chat room where we can talk, and I like it

260
00:13:12,000 --> 00:13:14,559
Speaker 1: so much more than social media. There's no pictures, like,

261
00:13:14,960 --> 00:13:17,920
Speaker 1: there's no notifications. I just go on and we just talk,

262
00:13:18,040 --> 00:13:20,720
Speaker 1: and so I've really liked that. But the it's a

263
00:13:20,760 --> 00:13:22,800
Speaker 1: good way to tell if someone's like a super fan,

264
00:13:22,880 --> 00:13:24,720
Speaker 1: as if they're going to my discord and taking the

265
00:13:24,760 --> 00:13:28,200
Speaker 1: time to like want to talk about stuff, and um,

266
00:13:28,240 --> 00:13:31,600
Speaker 1: it's like those kind of fans I make because I

267
00:13:31,640 --> 00:13:34,440
Speaker 1: meet in person, and like when I talked to people,

268
00:13:34,920 --> 00:13:37,120
Speaker 1: there's so many that have seen me, like toroth Leanne

269
00:13:37,160 --> 00:13:41,360
Speaker 1: Rhymes or whatever, and that it's just like there's nothing

270
00:13:41,400 --> 00:13:44,400
Speaker 1: more valuable than doing it the o G way, and

271
00:13:44,679 --> 00:13:47,560
Speaker 1: we're trying so hard. But like, of all the millions

272
00:13:47,600 --> 00:13:51,439
Speaker 1: of people who saw amy, like I mean, the three

273
00:13:51,480 --> 00:13:55,240
Speaker 1: million people who watched it, they didn't go, like I

274
00:13:55,240 --> 00:13:57,480
Speaker 1: don't have three million streams on it on Spotify, so

275
00:13:57,720 --> 00:14:01,120
Speaker 1: like how invested were they actually? Because like I'm such

276
00:14:01,160 --> 00:14:03,560
Speaker 1: a passive consumer of music, Like I mean, there's like

277
00:14:03,720 --> 00:14:05,920
Speaker 1: plenty of songs I listened to on TikTok all the time.

278
00:14:06,240 --> 00:14:09,520
Speaker 1: I don't know if I've ever actually listened to the

279
00:14:09,600 --> 00:14:12,200
Speaker 1: full Doja Kat song that's like viral right now, Like

280
00:14:12,200 --> 00:14:13,800
Speaker 1: I don't think I've ever actually listened to it, but

281
00:14:13,840 --> 00:14:16,040
Speaker 1: I hear it all the time. It took me forever

282
00:14:16,120 --> 00:14:18,880
Speaker 1: to go listen to Happier than Ever, the Billie Eilish

283
00:14:18,880 --> 00:14:21,560
Speaker 1: song Um, because I heard it so much on TikTok

284
00:14:21,640 --> 00:14:23,880
Speaker 1: and it's just like it's not like a bad thing

285
00:14:24,320 --> 00:14:27,520
Speaker 1: that anybody like that everybody isn't going to like stream

286
00:14:27,560 --> 00:14:29,720
Speaker 1: my song, but it's just like a point that like, Okay, well,

287
00:14:29,920 --> 00:14:33,640
Speaker 1: how many millions of streams on TikTok matter if you're

288
00:14:33,640 --> 00:14:48,480
Speaker 1: not getting them on Spotify and like whatever. And it's

289
00:14:48,480 --> 00:14:52,680
Speaker 1: just like numbers, and I hate numbers so much. They

290
00:14:52,720 --> 00:14:56,200
Speaker 1: make my head hurt. And I'm just not good at

291
00:14:56,200 --> 00:14:58,600
Speaker 1: them because I'm a writer. I'm a fucking artist, and

292
00:14:58,640 --> 00:15:00,840
Speaker 1: I'm not supposed to be good at number. Like I mean,

293
00:15:01,840 --> 00:15:03,840
Speaker 1: if you're good at both, I highly applade you, but

294
00:15:03,880 --> 00:15:07,560
Speaker 1: like I just them like really mathematically challenged. And so

295
00:15:07,680 --> 00:15:09,440
Speaker 1: having to dive into that and have that become a

296
00:15:09,520 --> 00:15:13,400
Speaker 1: huge component of my job, it's just so alarming. And

297
00:15:13,440 --> 00:15:19,040
Speaker 1: so seeing that happen literally overnight and be expected to

298
00:15:19,120 --> 00:15:23,800
Speaker 1: be Tanneman Joo Manju and like post on TikTok every

299
00:15:23,840 --> 00:15:27,120
Speaker 1: single day, I'm like, guys that can't do it, and

300
00:15:27,280 --> 00:15:29,640
Speaker 1: I sound lazy not being able to do it. But

301
00:15:29,680 --> 00:15:32,240
Speaker 1: it's also like my job is weird. I have to

302
00:15:32,400 --> 00:15:35,160
Speaker 1: pull shit out of thin air and make it into

303
00:15:35,200 --> 00:15:38,760
Speaker 1: something that people relate to, and like that's a weird job.

304
00:15:38,920 --> 00:15:42,360
Speaker 1: So there's weird things that go into it, like brain

305
00:15:42,520 --> 00:15:45,520
Speaker 1: power and just I mean, I'm doing a horrible job

306
00:15:45,600 --> 00:15:47,560
Speaker 1: explaining it, and maybe it's because I've written so many

307
00:15:47,560 --> 00:15:51,720
Speaker 1: songs this week then I'm like running on empty. But um,

308
00:15:51,840 --> 00:15:54,800
Speaker 1: songwriting is the one thing that I feel like I can,

309
00:15:55,680 --> 00:15:58,800
Speaker 1: like I go through phases and it's almost always in

310
00:15:59,120 --> 00:16:05,160
Speaker 1: January February, and my publisher and I decided to like

311
00:16:05,880 --> 00:16:07,960
Speaker 1: capture that by me going to l A. So I

312
00:16:08,040 --> 00:16:10,640
Speaker 1: leave this week and I'll be gone for a month

313
00:16:11,280 --> 00:16:13,320
Speaker 1: and just be able to immerse myself in writing and

314
00:16:13,320 --> 00:16:16,080
Speaker 1: I'm really looking forward to that. Um, I'm gonna be

315
00:16:16,240 --> 00:16:18,640
Speaker 1: I have like a show while I'm out there, Um,

316
00:16:19,120 --> 00:16:22,000
Speaker 1: February fourth at Hotel Cafe if you guys live in

317
00:16:22,160 --> 00:16:25,800
Speaker 1: the Los Angeles area and you want to come. Um,

318
00:16:25,800 --> 00:16:27,840
Speaker 1: It's with San Bargo and Cali Roadie. So that will

319
00:16:27,880 --> 00:16:30,520
Speaker 1: be very very fun. But like, I have that show

320
00:16:30,680 --> 00:16:32,560
Speaker 1: and then I'll have probably a couple of meetings. But

321
00:16:32,600 --> 00:16:35,560
Speaker 1: other than that, it's just writing songs like sometimes twice

322
00:16:35,560 --> 00:16:38,120
Speaker 1: a day, So i will be writing for like nine

323
00:16:38,120 --> 00:16:41,800
Speaker 1: hours every day and I'm very very very excited about that. Um,

324
00:16:41,840 --> 00:16:43,480
Speaker 1: but you have to kind of, yeah, you have to

325
00:16:43,520 --> 00:16:47,120
Speaker 1: kind of protect your spark and protect your your creative

326
00:16:47,120 --> 00:16:50,120
Speaker 1: output and be discerning over what's worth it and what

327
00:16:50,360 --> 00:16:53,720
Speaker 1: isn't like because if I write a bunch of songs

328
00:16:53,800 --> 00:16:55,480
Speaker 1: I hate and then I have a huge righte with

329
00:16:55,560 --> 00:16:58,320
Speaker 1: an artist that could you know, cut it and have

330
00:16:58,440 --> 00:17:01,640
Speaker 1: it be a game changer from I've wasted that on

331
00:17:01,680 --> 00:17:05,160
Speaker 1: all these like other rights that are just not worth it,

332
00:17:05,400 --> 00:17:07,720
Speaker 1: Like we're not getting anything good. Nobody's gonna cut the song.

333
00:17:07,760 --> 00:17:09,199
Speaker 1: I'm not going to cut the song, like it just

334
00:17:09,440 --> 00:17:14,640
Speaker 1: goes to the song graveyard. And so it's, um, it's

335
00:17:14,640 --> 00:17:18,560
Speaker 1: an interesting and difficult process. But if you guys are

336
00:17:18,800 --> 00:17:22,840
Speaker 1: artists and feel exhausted by content culture, or if if

337
00:17:22,840 --> 00:17:25,960
Speaker 1: you're a musician and you're feeling overwhelmed by content culture

338
00:17:25,960 --> 00:17:27,880
Speaker 1: and the pressure to create, or if you're a fan

339
00:17:28,400 --> 00:17:32,119
Speaker 1: and you're watching your favorite artists do weird things online

340
00:17:32,160 --> 00:17:34,480
Speaker 1: because they're told to by their label. Like it's very

341
00:17:34,520 --> 00:17:37,159
Speaker 1: apparent when I'm doing something I don't necessarily want to

342
00:17:37,160 --> 00:17:40,800
Speaker 1: be doing, it's very apparent. And I am just going

343
00:17:40,840 --> 00:17:42,920
Speaker 1: to take a new approach to social media, and I'm

344
00:17:42,920 --> 00:17:46,040
Speaker 1: gonna protect my spark. I'm going to post on there,

345
00:17:46,080 --> 00:17:47,320
Speaker 1: but I'm only going to post one i feel like

346
00:17:47,320 --> 00:17:49,000
Speaker 1: I'm doing something genuine. I'm not going to post when

347
00:17:49,000 --> 00:17:52,160
Speaker 1: I feel like I have to, and I'm just gonna

348
00:17:52,240 --> 00:17:54,520
Speaker 1: abandon the thought that I'm a content creator or an

349
00:17:54,520 --> 00:17:57,639
Speaker 1: influencer because I'm not. Although I did get a free

350
00:17:57,760 --> 00:18:01,199
Speaker 1: mattress in bed from Nectar because I posted about it,

351
00:18:01,240 --> 00:18:03,440
Speaker 1: which was really really nice. It's also a great bed

352
00:18:03,640 --> 00:18:06,880
Speaker 1: um and um, so yeah, like I'm gonna do, I've

353
00:18:06,880 --> 00:18:09,120
Speaker 1: done the influencer stuff. It's really nice to be able

354
00:18:09,160 --> 00:18:11,400
Speaker 1: to take advantage of that because I couldn't afford any

355
00:18:11,440 --> 00:18:14,600
Speaker 1: bed so that was great. Um, but I don't want

356
00:18:14,600 --> 00:18:16,480
Speaker 1: to do that full time. I want to write songs.

357
00:18:16,600 --> 00:18:19,840
Speaker 1: So um. Thank you guys for listening. I really really

358
00:18:19,920 --> 00:18:22,159
Speaker 1: appreciate it. That's just a little peek behind the scenes

359
00:18:22,200 --> 00:18:24,959
Speaker 1: of what stresses me up on a daily basis, And

360
00:18:25,240 --> 00:18:27,200
Speaker 1: thank you so much. Next week's episode will be coming

361
00:18:27,200 --> 00:18:29,679
Speaker 1: to you from Los Angeles. Can't wait. I'll see you guys. Then.

362
00:18:29,760 --> 00:18:33,000
Speaker 1: I'm kayl Shore And this is too much to say,

363
00:18:34,760 --> 00:18:44,560
Speaker 1: asking question out you