1 00:00:02,120 --> 00:00:03,880 Speaker 1: Welcome to the Tutor Dixon Podcast. 2 00:00:03,960 --> 00:00:07,200 Speaker 2: You've all heard of Maha and we say we're Maha, 3 00:00:07,240 --> 00:00:10,160 Speaker 2: but we kind of wonder, how do you actually commit 4 00:00:10,200 --> 00:00:10,760 Speaker 2: to Maha. 5 00:00:10,840 --> 00:00:12,719 Speaker 1: I don't know, I feel that way. 6 00:00:12,840 --> 00:00:16,480 Speaker 2: So today we get to get that answer from Maha 7 00:00:16,600 --> 00:00:20,599 Speaker 2: inspired filmmakers Patrick and Ashley Sullivan. They have a new 8 00:00:20,680 --> 00:00:24,040 Speaker 2: documentary and it's called Breaking Big Food, and today they're 9 00:00:24,079 --> 00:00:26,400 Speaker 2: going to tell us, I think, not only how to 10 00:00:26,560 --> 00:00:30,040 Speaker 2: break big food, but also how to break our addiction. 11 00:00:30,200 --> 00:00:32,800 Speaker 2: I'm hoping how to break our addiction to big food 12 00:00:32,840 --> 00:00:36,320 Speaker 2: because as I was watching their documentary, which I tell 13 00:00:36,360 --> 00:00:39,280 Speaker 2: you you should go watch this because it really does 14 00:00:39,360 --> 00:00:42,800 Speaker 2: explain to you why you just can't eat one potato chip, 15 00:00:42,840 --> 00:00:44,920 Speaker 2: you have to eat like a million potato chips. So, 16 00:00:45,520 --> 00:00:48,240 Speaker 2: without further ado, I want to bring Patrick and Ashley 17 00:00:48,280 --> 00:00:48,800 Speaker 2: Sullivan in. 18 00:00:48,880 --> 00:00:50,560 Speaker 1: Thank you so much for joining me today. 19 00:00:51,280 --> 00:00:52,640 Speaker 3: Thank you so much for having us. 20 00:00:52,800 --> 00:00:54,720 Speaker 4: Yeah, this is wonderful to be on your show, Tutor. 21 00:00:54,800 --> 00:00:55,880 Speaker 4: Thank you well. 22 00:00:55,960 --> 00:00:59,840 Speaker 2: I actually this your movie starts out with like the 23 00:01:00,000 --> 00:01:03,400 Speaker 2: discussion of why you guys decided that you wanted to 24 00:01:03,480 --> 00:01:08,360 Speaker 2: open your own organic coffee shop and market in Scottsdale, Arizona, 25 00:01:08,640 --> 00:01:11,960 Speaker 2: and that was really because you were diagnosed with cancer 26 00:01:12,080 --> 00:01:14,839 Speaker 2: at a pretty young age. I'm also a cancer survivor, 27 00:01:15,480 --> 00:01:18,000 Speaker 2: and something you said really struck me. As you were like, 28 00:01:18,760 --> 00:01:20,680 Speaker 2: they told me how I can get rid of it, 29 00:01:20,760 --> 00:01:22,480 Speaker 2: but they didn't tell me how I got it. And 30 00:01:22,520 --> 00:01:24,600 Speaker 2: that was a question I had so many times, like 31 00:01:24,600 --> 00:01:26,520 Speaker 2: how did you get breast cancer at thirty eight? And 32 00:01:26,520 --> 00:01:30,240 Speaker 2: I was like, I'll ever know, But now maybe we 33 00:01:30,280 --> 00:01:31,120 Speaker 2: do kind of know. 34 00:01:32,400 --> 00:01:35,000 Speaker 4: I think that we have learned that our systems have 35 00:01:35,120 --> 00:01:40,319 Speaker 4: been being bombarded for the last four decades and it's 36 00:01:40,600 --> 00:01:44,640 Speaker 4: faster than our systems can detox. I was same age 37 00:01:44,680 --> 00:01:48,760 Speaker 4: when I was diagnosed with thyroid cancer, thirty eight maybe 38 00:01:48,760 --> 00:01:52,640 Speaker 4: thirty nine, and it was the worst feeling I think 39 00:01:52,760 --> 00:01:56,080 Speaker 4: you can have. We as a married couple, we were 40 00:01:56,160 --> 00:01:59,800 Speaker 4: just stressed for months, not because I felt that, but 41 00:02:00,200 --> 00:02:04,040 Speaker 4: this lingering I have cancer. I have cancer, this. 42 00:02:04,240 --> 00:02:07,240 Speaker 3: Like it's so scary, absolutely scary. 43 00:02:07,520 --> 00:02:10,519 Speaker 4: So I wish I could say that after I got 44 00:02:10,560 --> 00:02:14,519 Speaker 4: the thyroidectomy, which is where they removed the cancer surgically, 45 00:02:14,919 --> 00:02:16,960 Speaker 4: that I then woke up the next day and changed 46 00:02:17,000 --> 00:02:20,120 Speaker 4: my life. But that's not really the story. The story 47 00:02:20,200 --> 00:02:24,520 Speaker 4: is I kind of buried that whole time period because 48 00:02:24,560 --> 00:02:27,240 Speaker 4: it was so stressful, and I don't even think we 49 00:02:27,320 --> 00:02:31,919 Speaker 4: really started to change our diets in our approaches until 50 00:02:31,960 --> 00:02:35,200 Speaker 4: a couple of years ago, really two years ago, where 51 00:02:35,400 --> 00:02:38,880 Speaker 4: we just kind of had a new reckoning, a new 52 00:02:38,880 --> 00:02:42,120 Speaker 4: wake up, a new wake up call, and decided, you know, 53 00:02:42,160 --> 00:02:45,240 Speaker 4: we really do need to start cleaning up our food, 54 00:02:45,320 --> 00:02:47,720 Speaker 4: start cleaning up our diet. And that was part of 55 00:02:47,760 --> 00:02:49,840 Speaker 4: the inspiration for this movie, Breaking Big Food. 56 00:02:50,360 --> 00:02:53,400 Speaker 2: It's interesting the way you described that, because when I 57 00:02:53,560 --> 00:02:56,360 Speaker 2: was diagnosed, it was it's kind of similar. You go 58 00:02:56,440 --> 00:02:59,400 Speaker 2: through months of just kind of this fog of like, Okay, 59 00:02:59,480 --> 00:03:01,799 Speaker 2: what's next, how do I get rid of this? 60 00:03:02,120 --> 00:03:05,639 Speaker 1: How do I make myself healthy again? But your whole 61 00:03:06,120 --> 00:03:06,600 Speaker 1: I don't. 62 00:03:06,400 --> 00:03:08,359 Speaker 2: Know if you had this experience, Like I remember going 63 00:03:08,360 --> 00:03:10,520 Speaker 2: to the grocery store a few days after I was 64 00:03:10,560 --> 00:03:14,359 Speaker 2: diagnosed and feeling like cancer was printed across my forehead, 65 00:03:14,360 --> 00:03:16,960 Speaker 2: like I'm a different person. Now I'm changed, and I'm 66 00:03:17,000 --> 00:03:20,079 Speaker 2: broken and there's something wrong and I feel different, even 67 00:03:20,120 --> 00:03:22,760 Speaker 2: though I don't physically feel different, Like there's a lot 68 00:03:22,800 --> 00:03:25,800 Speaker 2: of emotions that go along with that. And I say 69 00:03:25,840 --> 00:03:28,080 Speaker 2: that because I think it's so important for people to 70 00:03:28,200 --> 00:03:32,320 Speaker 2: know that this is more common now than ever before. 71 00:03:32,560 --> 00:03:36,160 Speaker 2: We're seeing higher rates of cancer in younger people. That 72 00:03:36,200 --> 00:03:38,800 Speaker 2: feeling doesn't have to be there. But then there's also 73 00:03:39,200 --> 00:03:42,960 Speaker 2: other numbers that are terrifying. Fifty percent of teens are overweight, 74 00:03:43,280 --> 00:03:47,360 Speaker 2: thirty eight percent have pre diabetes, thirty eight percent of teens, 75 00:03:47,920 --> 00:03:50,720 Speaker 2: and the way your documentary talked about it was like, 76 00:03:50,920 --> 00:03:54,520 Speaker 2: we used to call this adult onset diabetes, and now 77 00:03:54,720 --> 00:03:59,120 Speaker 2: we just call it type two because so many young 78 00:03:59,160 --> 00:04:01,760 Speaker 2: people are getting it. So I think that being in 79 00:04:01,800 --> 00:04:07,080 Speaker 2: that category of broken with cancer is just really broken 80 00:04:07,160 --> 00:04:09,640 Speaker 2: with chronic disease now for so many of us. 81 00:04:11,400 --> 00:04:13,920 Speaker 5: Yes, and the foods I mean the foods that they 82 00:04:14,000 --> 00:04:16,720 Speaker 5: that we are getting marketed to. When you go to 83 00:04:16,800 --> 00:04:19,280 Speaker 5: the grocery store, you know, eighty percent of the. 84 00:04:19,240 --> 00:04:21,880 Speaker 3: Store has a seed oil in it. 85 00:04:22,760 --> 00:04:27,240 Speaker 5: And we had no idea how inflammatory and toxic our 86 00:04:27,240 --> 00:04:29,640 Speaker 5: food really was, and nobody really taught us how to 87 00:04:29,640 --> 00:04:32,800 Speaker 5: read nutrition labels. I used to shop for the household, 88 00:04:32,880 --> 00:04:35,880 Speaker 5: and I would buy hummus. I would buy you know, 89 00:04:35,960 --> 00:04:39,039 Speaker 5: protein drinks and all kinds of things that I saw 90 00:04:39,360 --> 00:04:42,640 Speaker 5: healthy salad dressings that I'm like, oh, well these are healthy. 91 00:04:42,640 --> 00:04:45,400 Speaker 5: I'm doing my best. I had no idea how to tell. 92 00:04:45,839 --> 00:04:49,239 Speaker 5: Wait a minute, there's like all kinds of inflammatory ingredients 93 00:04:49,279 --> 00:04:51,680 Speaker 5: in here and things that my body doesn't recognize and 94 00:04:51,760 --> 00:04:54,880 Speaker 5: my gut certainly doesn't recognize. So it's just it wreaks 95 00:04:54,920 --> 00:04:56,880 Speaker 5: havoc on your body in so many ways. 96 00:04:57,279 --> 00:05:00,160 Speaker 2: Because seeds are from nature. I mean, that's how oh 97 00:05:00,200 --> 00:05:02,359 Speaker 2: I think. I'm like, why is a seed oil bad? 98 00:05:02,560 --> 00:05:05,120 Speaker 2: You know, it comes it's a seed, as seed came 99 00:05:05,120 --> 00:05:07,159 Speaker 2: from nature. But these are all the things that we 100 00:05:07,240 --> 00:05:10,240 Speaker 2: have to decode. And that's where I feel like I'm 101 00:05:10,279 --> 00:05:14,440 Speaker 2: overwhelmed by this. Is if something called a seed oil, 102 00:05:14,520 --> 00:05:18,200 Speaker 2: which sounds healthy, is bad, how do I know what's bad? 103 00:05:18,960 --> 00:05:22,839 Speaker 4: Gosh, what a great question, you know, if you think 104 00:05:22,880 --> 00:05:28,560 Speaker 4: about it, seeds they have a sort of bias towards 105 00:05:28,600 --> 00:05:32,599 Speaker 4: not being eaten because they're offspring. They want their seeds 106 00:05:32,640 --> 00:05:35,360 Speaker 4: to make it into the ground. So those seeds are 107 00:05:35,360 --> 00:05:39,560 Speaker 4: actually not good for humans like us because the plants 108 00:05:39,560 --> 00:05:43,039 Speaker 4: don't really want us to eat them. And once you 109 00:05:43,120 --> 00:05:46,200 Speaker 4: start like thinking a little bit more along those lines, 110 00:05:46,960 --> 00:05:52,400 Speaker 4: you'll understand why just recently RFK Junior and the HHS 111 00:05:52,480 --> 00:05:58,039 Speaker 4: USDA flipped the food flipped the food pyramid upside down. 112 00:05:58,040 --> 00:06:01,159 Speaker 4: I almost said pood feramod. That's kind of what the 113 00:06:01,200 --> 00:06:02,240 Speaker 4: old one should have been called that. 114 00:06:02,360 --> 00:06:04,640 Speaker 6: Yeah, I think exactly, well, clip that put that as 115 00:06:04,680 --> 00:06:08,160 Speaker 6: a that's going viral, and they flipped it upside down 116 00:06:08,320 --> 00:06:13,119 Speaker 6: to promote proteins, dairy, full fat, dairy, by the way, 117 00:06:13,360 --> 00:06:14,640 Speaker 6: healthy oils. 118 00:06:14,320 --> 00:06:18,440 Speaker 4: Like olive oil, avocado, fruits and vegetables in wide variety, 119 00:06:18,720 --> 00:06:21,880 Speaker 4: and then put grains all the way at the bottom 120 00:06:22,000 --> 00:06:24,640 Speaker 4: of the pyramid. And I think the crazy thing is 121 00:06:24,680 --> 00:06:28,919 Speaker 4: the original food pyramid created in nineteen ninety two, really 122 00:06:28,960 --> 00:06:32,800 Speaker 4: had a lot of industry like here's what we need 123 00:06:32,839 --> 00:06:33,280 Speaker 4: to sell. 124 00:06:33,360 --> 00:06:35,520 Speaker 1: We mean lobbyists were involved. 125 00:06:35,800 --> 00:06:37,480 Speaker 4: Yes, you mean ding ding ding. 126 00:06:39,480 --> 00:06:40,039 Speaker 1: That's old. 127 00:06:40,120 --> 00:06:42,839 Speaker 2: And that's where I think people don't understand that there 128 00:06:42,880 --> 00:06:44,880 Speaker 2: are a lot of people that go to government. 129 00:06:45,240 --> 00:06:46,640 Speaker 1: So you make a great point. 130 00:06:46,680 --> 00:06:49,840 Speaker 2: Government puts out that food pyramid, but you have a 131 00:06:49,880 --> 00:06:51,920 Speaker 2: lobbyists that come around big government. 132 00:06:52,240 --> 00:06:52,960 Speaker 1: You've got big. 133 00:06:52,800 --> 00:06:55,960 Speaker 2: Government, you've got big food, you've got big pharma. There's 134 00:06:56,080 --> 00:06:59,960 Speaker 2: all of these big industries that have taken over. I mean, honestly, 135 00:07:00,400 --> 00:07:04,240 Speaker 2: I went to a doctor just recently and my doctor's 136 00:07:04,279 --> 00:07:06,040 Speaker 2: office is like, we don't we can't get you in. 137 00:07:06,080 --> 00:07:08,320 Speaker 2: We're going to send you to this other doctor's office 138 00:07:08,680 --> 00:07:11,320 Speaker 2: and they're in the same group as us. But it's 139 00:07:11,360 --> 00:07:16,920 Speaker 2: so so gigantic now, big health, big Pharma, big food, 140 00:07:17,400 --> 00:07:19,000 Speaker 2: You're no longer a person. 141 00:07:19,640 --> 00:07:22,600 Speaker 1: You as a person are no longer seen. 142 00:07:22,720 --> 00:07:26,080 Speaker 2: I feel like even government, I don't feel like my 143 00:07:26,560 --> 00:07:30,360 Speaker 2: representative sees me. It's whatever the politics are that they're 144 00:07:30,480 --> 00:07:34,040 Speaker 2: driven by. You know, when do you see the individual person? 145 00:07:34,360 --> 00:07:37,520 Speaker 2: And how do we break this cycle of individuals having 146 00:07:37,600 --> 00:07:39,200 Speaker 2: no voice? 147 00:07:39,400 --> 00:07:40,040 Speaker 3: Absolutely? 148 00:07:40,120 --> 00:07:42,960 Speaker 5: And you know that's why in our documentary, you know, 149 00:07:43,000 --> 00:07:45,840 Speaker 5: the name is Breaking Big Food, but the subtitle is 150 00:07:46,080 --> 00:07:49,200 Speaker 5: how the American Food System went rotten and how It's 151 00:07:49,240 --> 00:07:50,000 Speaker 5: being revived. 152 00:07:50,000 --> 00:07:52,720 Speaker 1: We really wanted to shine a light on. 153 00:07:53,960 --> 00:07:57,880 Speaker 5: The local companies, the people at a community, grassroots level 154 00:07:57,880 --> 00:08:00,960 Speaker 5: that are doing it differently, doing it better, and encouraging 155 00:08:00,960 --> 00:08:04,840 Speaker 5: people that really, to make change in your life, you 156 00:08:04,920 --> 00:08:07,400 Speaker 5: have to make better choices. We can't wait on government, 157 00:08:07,680 --> 00:08:09,840 Speaker 5: we can't wait on big food to make all the 158 00:08:09,920 --> 00:08:14,080 Speaker 5: right changes. We have to do that at home on 159 00:08:14,120 --> 00:08:15,160 Speaker 5: a community level. 160 00:08:15,640 --> 00:08:18,880 Speaker 2: We've let this happen, though, I mean, I think somewhat 161 00:08:18,920 --> 00:08:23,680 Speaker 2: through convenience and just the confusion of mom and dad 162 00:08:23,720 --> 00:08:26,800 Speaker 2: both working. Life is so busy, all of these things 163 00:08:27,040 --> 00:08:30,440 Speaker 2: felt like they were good conveniences at the time. As 164 00:08:30,480 --> 00:08:33,400 Speaker 2: these industries began to grow, and then I heard in 165 00:08:33,440 --> 00:08:36,960 Speaker 2: your documentary someone saying, we're the greatest country in the world. 166 00:08:37,440 --> 00:08:40,000 Speaker 2: We shouldn't have secondhand food. And I'm like, how do 167 00:08:40,120 --> 00:08:43,000 Speaker 2: we have secondhand food? I was thinking we had the 168 00:08:43,040 --> 00:08:45,240 Speaker 2: best food, you know, we have the best farms, we 169 00:08:45,280 --> 00:08:46,480 Speaker 2: have the best of everything. 170 00:08:46,720 --> 00:08:49,280 Speaker 1: But then as I was running for office. 171 00:08:49,240 --> 00:08:51,719 Speaker 2: When I was running for office here in Michigan, I'm 172 00:08:51,760 --> 00:08:55,320 Speaker 2: hearing from family farms saying we can't compete with the 173 00:08:55,360 --> 00:08:56,360 Speaker 2: big food farms. 174 00:08:56,679 --> 00:08:59,479 Speaker 1: The big food farms. 175 00:08:59,120 --> 00:09:02,320 Speaker 2: Get all of this from government. Government is protecting them, 176 00:09:02,679 --> 00:09:05,400 Speaker 2: and the family farms are dying off. But then there's 177 00:09:05,480 --> 00:09:09,960 Speaker 2: nobody that's actually just like the family doctor is dying off, 178 00:09:10,000 --> 00:09:12,040 Speaker 2: and they're part of the big health conglomerate and they 179 00:09:12,080 --> 00:09:15,760 Speaker 2: don't care about who I am. My farmer is just 180 00:09:15,920 --> 00:09:19,360 Speaker 2: selling to the other big industries. They're not selling to 181 00:09:19,440 --> 00:09:20,199 Speaker 2: me anymore. 182 00:09:20,480 --> 00:09:22,520 Speaker 1: So how do we fight back against that? 183 00:09:23,880 --> 00:09:28,640 Speaker 4: I think we in Phoenix, where this documentary is mostly focused, 184 00:09:28,720 --> 00:09:33,160 Speaker 4: are seeing a revival, a revival because people are wanting 185 00:09:33,160 --> 00:09:37,439 Speaker 4: to scratch their own itch and realizing that they weren't 186 00:09:37,440 --> 00:09:41,000 Speaker 4: eating healthy, that the eggs they were getting were not healthy, 187 00:09:41,040 --> 00:09:43,880 Speaker 4: the ground beef they were buying wasn't healthy. The milk 188 00:09:43,920 --> 00:09:47,160 Speaker 4: they were getting from the big grocery store chains, et cetera, 189 00:09:47,600 --> 00:09:52,120 Speaker 4: even that wasn't great. And what you're finding is this 190 00:09:52,440 --> 00:09:56,560 Speaker 4: local revival, which I think is happening across the country. 191 00:09:56,760 --> 00:10:02,240 Speaker 4: Why wouldn't it be of communities cropping up to support 192 00:10:02,280 --> 00:10:05,400 Speaker 4: each other. Where you have the food producer, you have 193 00:10:05,480 --> 00:10:09,000 Speaker 4: the consumer that is now becoming more knowledgeable, saying, gosh, 194 00:10:09,320 --> 00:10:11,480 Speaker 4: it sure would be nice to get all that stuff, 195 00:10:11,480 --> 00:10:13,360 Speaker 4: but I don't have time to drive around to all 196 00:10:13,400 --> 00:10:16,439 Speaker 4: these places. And then you have the middleman, the markets, 197 00:10:16,880 --> 00:10:20,800 Speaker 4: these micro markets that are sourcing from all these great places, 198 00:10:20,840 --> 00:10:24,720 Speaker 4: farms from around their community, for people from around their community. 199 00:10:25,000 --> 00:10:29,280 Speaker 4: Amazon's not involved, free shipping isn't involved. It's about going 200 00:10:29,360 --> 00:10:32,840 Speaker 4: to the store. One of the places in particular that 201 00:10:33,040 --> 00:10:37,280 Speaker 4: really inspired this film was in our neighborhood of Fountain Hills, Arizona. 202 00:10:37,679 --> 00:10:41,599 Speaker 4: Good Living Greens. Jill and Jeremy Keith, featured in the documentary, 203 00:10:42,080 --> 00:10:44,959 Speaker 4: started buying all these things for themselves and had their 204 00:10:44,960 --> 00:10:47,160 Speaker 4: neighbors saying, would you pick some up for me? And 205 00:10:47,200 --> 00:10:49,000 Speaker 4: so they said well, why don't we just start a shop, 206 00:10:49,400 --> 00:10:51,480 Speaker 4: And that was part of what inspired Ashley and I 207 00:10:51,559 --> 00:10:55,280 Speaker 4: to make this film and then at our business in 208 00:10:55,320 --> 00:10:58,240 Speaker 4: Scottsdale to open up one of those suites and turn 209 00:10:58,280 --> 00:11:03,120 Speaker 4: it into Firefly Organic Coffee and Market, because there needs 210 00:11:03,160 --> 00:11:07,520 Speaker 4: to be tens of thousands of markets around the United 211 00:11:07,559 --> 00:11:13,319 Speaker 4: States that are sourcing for consumers from local regenerative farms. 212 00:11:13,440 --> 00:11:15,360 Speaker 4: I think it's possible. It's going to take time, but 213 00:11:15,440 --> 00:11:16,480 Speaker 4: I do think it's possible. 214 00:11:16,600 --> 00:11:19,280 Speaker 1: Let's take a quick commercial break. We'll continue next on 215 00:11:19,320 --> 00:11:21,160 Speaker 1: the Tutor Dixon podcast. 216 00:11:24,559 --> 00:11:27,720 Speaker 2: In the film, you even talk about in our coffee 217 00:11:27,760 --> 00:11:31,640 Speaker 2: we have all of this mold and in our regular coffee, 218 00:11:31,640 --> 00:11:35,360 Speaker 2: we're getting a bunch of junk, And I'm like, I 219 00:11:35,400 --> 00:11:38,760 Speaker 2: would never have even considered that. You know, I am 220 00:11:38,840 --> 00:11:41,200 Speaker 2: so used to just going to the grocery store and 221 00:11:41,200 --> 00:11:44,200 Speaker 2: buying what's there, and then I get this panic about 222 00:11:44,200 --> 00:11:47,839 Speaker 2: how much this costs. I mean, you go to a 223 00:11:47,880 --> 00:11:52,199 Speaker 2: farmer's a cheese farmer. He's a goat farmer in the documentary, 224 00:11:52,559 --> 00:11:55,679 Speaker 2: and he makes the point, I know my customers are 225 00:11:55,720 --> 00:11:58,360 Speaker 2: wealthy because they have to be able to pay me 226 00:11:58,880 --> 00:12:01,680 Speaker 2: to make the best possible cheese. And I can't do 227 00:12:01,800 --> 00:12:05,760 Speaker 2: it on a massive scale. I can't sell to enough 228 00:12:05,840 --> 00:12:08,959 Speaker 2: people that I can make it really low cost. So 229 00:12:09,160 --> 00:12:12,880 Speaker 2: what happens? I mean, we honestly then do have a 230 00:12:13,040 --> 00:12:17,760 Speaker 2: huge health problem for people who can't afford this, that 231 00:12:17,840 --> 00:12:20,560 Speaker 2: are just going to continue to be sicker and sicker. 232 00:12:20,720 --> 00:12:25,040 Speaker 2: Is it the idea that eventually you can break Big Food? 233 00:12:25,080 --> 00:12:26,280 Speaker 1: Is that even possible? 234 00:12:27,640 --> 00:12:29,839 Speaker 4: A couple of different ways to handle that. In the 235 00:12:29,840 --> 00:12:35,360 Speaker 4: film Alex Clark of Culture Apothecary podcast we featured her 236 00:12:35,400 --> 00:12:39,640 Speaker 4: and she made a great point about feeling overwhelmed as 237 00:12:39,679 --> 00:12:43,640 Speaker 4: you learn about how to eat healthier, and one of 238 00:12:43,640 --> 00:12:46,920 Speaker 4: the things that she says is like step one is 239 00:12:47,000 --> 00:12:52,920 Speaker 4: going from putting the doridos down to ground beef, and 240 00:12:53,360 --> 00:12:58,000 Speaker 4: if you can't afford organic, it's still better to have 241 00:12:58,320 --> 00:13:03,360 Speaker 4: non organic ground beef than to eat ultraprocessed foods. Also, 242 00:13:03,920 --> 00:13:10,000 Speaker 4: real food is generally less expensive because you're eating less 243 00:13:10,160 --> 00:13:12,920 Speaker 4: of it. You mentioned early on, I think when you're 244 00:13:12,960 --> 00:13:16,839 Speaker 4: introducing us the popular Las commercial about no one can 245 00:13:16,880 --> 00:13:22,520 Speaker 4: eat just one and no wonder. Big Tobacco took over 246 00:13:22,960 --> 00:13:27,400 Speaker 4: Big Food in the nineteen eighties and said to their scientists, Hey, 247 00:13:27,800 --> 00:13:30,360 Speaker 4: we need to sell more food make them eat more 248 00:13:30,360 --> 00:13:31,959 Speaker 4: of it. So when you know they figured out how 249 00:13:31,960 --> 00:13:34,959 Speaker 4: to make the food more addictive and less nutrient dense. 250 00:13:35,040 --> 00:13:37,560 Speaker 4: So when you really start to look at pound for 251 00:13:37,640 --> 00:13:41,480 Speaker 4: pound cost, and I think pound for pound benefit of 252 00:13:41,520 --> 00:13:46,400 Speaker 4: switching to real food, which the new food pyramid heavily promotes, 253 00:13:46,880 --> 00:13:49,600 Speaker 4: what you'll find is that it may not be as 254 00:13:49,640 --> 00:13:52,960 Speaker 4: expensive as you think it is. I would like to 255 00:13:53,000 --> 00:13:58,160 Speaker 4: believe that longer term, organic is going to become less expensive, 256 00:13:58,600 --> 00:14:02,080 Speaker 4: simply because that's how markets always seemed to work. The 257 00:14:02,160 --> 00:14:07,040 Speaker 4: original plasma screen TV was fifteen thousand dollars, and now 258 00:14:07,040 --> 00:14:10,200 Speaker 4: you can buy a seventy five inch TV for seven 259 00:14:10,280 --> 00:14:15,319 Speaker 4: hundred dollars. Right. My hope is that innovation driven by 260 00:14:15,480 --> 00:14:21,080 Speaker 4: consumer demand will in fact also lower prices. I don't 261 00:14:21,080 --> 00:14:24,960 Speaker 4: think it's going to happen overnight, but I absolutely believe 262 00:14:25,040 --> 00:14:29,360 Speaker 4: that we can get there. One hundred years ago, this 263 00:14:29,400 --> 00:14:33,520 Speaker 4: is how everyone ate. Everyone didn't eat organic. It didn't 264 00:14:33,520 --> 00:14:36,000 Speaker 4: have an organic label. It just was organic. It's like 265 00:14:36,720 --> 00:14:39,600 Speaker 4: there wasn't There wasn't such a thing as these big 266 00:14:39,640 --> 00:14:41,040 Speaker 4: giant food conglomerates. 267 00:14:42,000 --> 00:14:44,960 Speaker 2: When you have kids, though, it does feel overwhelming, like 268 00:14:45,240 --> 00:14:48,560 Speaker 2: as I was watching your documentary I'm like, I love 269 00:14:49,000 --> 00:14:51,320 Speaker 2: what these people are doing, and I love the fact 270 00:14:51,360 --> 00:14:53,720 Speaker 2: that there is a shop right there where people can 271 00:14:53,760 --> 00:14:56,680 Speaker 2: go and they go, Okay, here's all the ingredients I need. 272 00:14:56,680 --> 00:14:59,320 Speaker 2: But if you don't live near a store like that 273 00:15:00,280 --> 00:15:02,280 Speaker 2: feel overwhelming, Like how do. 274 00:15:02,840 --> 00:15:03,720 Speaker 1: How do I avoid it? 275 00:15:03,760 --> 00:15:06,360 Speaker 2: I mean even last night I was thinking, Okay, so 276 00:15:06,600 --> 00:15:10,400 Speaker 2: I made pork tenderloin with this mustard sauce. 277 00:15:10,160 --> 00:15:12,240 Speaker 1: And I'm like, do I know what was in the mustard? 278 00:15:12,480 --> 00:15:15,840 Speaker 2: Like I made the sauce by my you know, like 279 00:15:15,880 --> 00:15:19,320 Speaker 2: from scratch, I think, but not really because I used mustard, 280 00:15:19,400 --> 00:15:20,960 Speaker 2: you know, and like what wasn't there was there? 281 00:15:21,280 --> 00:15:23,320 Speaker 1: Who knows? I should look at that and see. 282 00:15:23,320 --> 00:15:25,520 Speaker 2: But it's like then I feel like, oh my goodness, 283 00:15:25,520 --> 00:15:29,160 Speaker 2: I'm so overwhelmed by the amount of labels I have 284 00:15:29,240 --> 00:15:31,600 Speaker 2: to read and the distrust I have to have for 285 00:15:31,680 --> 00:15:35,880 Speaker 2: the system, and I just I'm concerned that it's so 286 00:15:36,080 --> 00:15:38,040 Speaker 2: overwhelming that we can't break it. 287 00:15:38,120 --> 00:15:40,680 Speaker 1: We have to. We really need support. How do you 288 00:15:40,760 --> 00:15:42,160 Speaker 1: find that support locally? 289 00:15:44,160 --> 00:15:44,400 Speaker 3: Well? 290 00:15:44,440 --> 00:15:47,160 Speaker 5: The first thing I like to say about the conversation 291 00:15:47,200 --> 00:15:49,600 Speaker 5: of overwhelming, because I feel like it's it's just so 292 00:15:49,760 --> 00:15:52,040 Speaker 5: real and everybody feels it, especially when it's like kind 293 00:15:52,080 --> 00:15:54,520 Speaker 5: of your first time hearing this message and you start 294 00:15:54,560 --> 00:15:57,360 Speaker 5: to then do look at the labels in your pantry 295 00:15:57,360 --> 00:15:58,960 Speaker 5: and you're like, I have to purge everything I have 296 00:15:59,000 --> 00:16:01,520 Speaker 5: to do, and it's like hold on. That is the 297 00:16:01,640 --> 00:16:05,640 Speaker 5: natural reaction, But I would recommend start slow. 298 00:16:05,760 --> 00:16:10,080 Speaker 3: It's okay. Any improvement is a good improvement. Make small swaps. 299 00:16:10,120 --> 00:16:12,400 Speaker 5: Now that it's in your head, though, next time you 300 00:16:12,440 --> 00:16:14,440 Speaker 5: go to the store and you buy a solad dressing 301 00:16:14,560 --> 00:16:17,040 Speaker 5: or you buy mustard or whatever you're looking for, you're 302 00:16:17,080 --> 00:16:17,320 Speaker 5: going to. 303 00:16:17,320 --> 00:16:19,120 Speaker 3: Look at the back and pretty soon it'll just be 304 00:16:19,720 --> 00:16:20,640 Speaker 3: second nature to you. 305 00:16:20,800 --> 00:16:23,120 Speaker 5: So I would just say, give yourself a break and 306 00:16:23,560 --> 00:16:27,119 Speaker 5: don't stress yourself over having to do like this whole overhaul, 307 00:16:27,200 --> 00:16:28,920 Speaker 5: because stress is also bad. 308 00:16:29,480 --> 00:16:32,760 Speaker 2: So maybe, but it does seem like the system. I mean, 309 00:16:32,840 --> 00:16:37,160 Speaker 2: you made it the point that that Big Tobacco eventually, 310 00:16:37,240 --> 00:16:40,080 Speaker 2: you know, when Big Tobacco was told you can't advertise anymore. 311 00:16:40,160 --> 00:16:42,440 Speaker 2: We're going to try to like, you know, get this 312 00:16:42,600 --> 00:16:46,520 Speaker 2: out of the mainstream media that smoking is okay. And 313 00:16:46,560 --> 00:16:49,240 Speaker 2: they really, you know that really ratcheted back their sales 314 00:16:49,280 --> 00:16:52,000 Speaker 2: and their ability to market their products. They said, oh, 315 00:16:52,040 --> 00:16:55,400 Speaker 2: we're going to buy up Big food. And for those 316 00:16:55,440 --> 00:16:58,880 Speaker 2: of us who weren't paying any attention, they were doing 317 00:16:58,920 --> 00:17:01,520 Speaker 2: things like, Okay, how can we make this more addictive, 318 00:17:01,560 --> 00:17:04,160 Speaker 2: how can we make them buy more? From their standpoint, 319 00:17:04,160 --> 00:17:08,159 Speaker 2: it was just about selling more product. But from our standpoint, 320 00:17:08,200 --> 00:17:13,919 Speaker 2: this has changed the really changed American bodies. I just 321 00:17:13,960 --> 00:17:15,720 Speaker 2: came back from Europe and I have to tell you 322 00:17:15,840 --> 00:17:17,439 Speaker 2: I did not see overweight people. 323 00:17:17,600 --> 00:17:19,640 Speaker 1: I was in France. There was no one. 324 00:17:19,920 --> 00:17:23,240 Speaker 2: Literally I made the comment, look around us, there is 325 00:17:23,359 --> 00:17:27,359 Speaker 2: not a single person here that looks like an American that. 326 00:17:27,240 --> 00:17:28,560 Speaker 3: Any croissants every day? 327 00:17:29,200 --> 00:17:29,480 Speaker 1: Yeah? 328 00:17:29,600 --> 00:17:32,560 Speaker 2: Yes, I'm like, I've not seen a single thing that 329 00:17:32,600 --> 00:17:35,920 Speaker 2: I would consider healthy food here. Like every corner has 330 00:17:36,040 --> 00:17:39,040 Speaker 2: something that looks delicious on it, you know, and people 331 00:17:39,040 --> 00:17:42,720 Speaker 2: are stopping at the cafe and they're having fresh bread 332 00:17:42,880 --> 00:17:46,040 Speaker 2: and they're having a very biography. 333 00:17:46,119 --> 00:17:46,639 Speaker 1: I'll say. 334 00:17:46,680 --> 00:17:48,720 Speaker 2: The coffee there is like this big I was say, 335 00:17:49,000 --> 00:17:50,480 Speaker 2: I'll have a latte and they give you. 336 00:17:50,440 --> 00:17:52,600 Speaker 3: A cup and I'm like, oh, you're like keep them coming. 337 00:17:53,280 --> 00:17:56,960 Speaker 2: I was like, can I like seventeen of these? But 338 00:17:57,400 --> 00:17:59,840 Speaker 2: also I think is this just an American thing? Do 339 00:18:00,119 --> 00:18:03,359 Speaker 2: we just have this problem in America? 340 00:18:03,600 --> 00:18:07,560 Speaker 4: Yes? I think it's a lot to do with the 341 00:18:07,600 --> 00:18:11,640 Speaker 4: way most of the food is grown. We probably don't 342 00:18:11,680 --> 00:18:14,320 Speaker 4: want to go too deep down the glyphisate hole in 343 00:18:14,400 --> 00:18:17,919 Speaker 4: this episode, but that's starting to become a very popular 344 00:18:18,000 --> 00:18:21,840 Speaker 4: topic on X A trending topic something I've been aware 345 00:18:21,880 --> 00:18:24,800 Speaker 4: of for a long time. But glyphas sate is round 346 00:18:24,920 --> 00:18:28,280 Speaker 4: up the weed killer that most people will think of 347 00:18:28,320 --> 00:18:30,880 Speaker 4: and think, oh, yeah, I sprayed that. Well. Glyphas sate 348 00:18:31,080 --> 00:18:35,959 Speaker 4: is sprayed on crops and wheat, especially to desiccate it 349 00:18:36,000 --> 00:18:40,000 Speaker 4: to dry it at harvest time, and that glyphis sate 350 00:18:40,880 --> 00:18:44,639 Speaker 4: likely is contributing in a very bad way to inflammation 351 00:18:44,920 --> 00:18:49,080 Speaker 4: and other chronic diseases. And glypha sate is banned in 352 00:18:49,200 --> 00:18:55,080 Speaker 4: most other European countries, so they're getting essentially cleaner food. 353 00:18:56,320 --> 00:18:59,159 Speaker 4: One comment I will make in I feel like we 354 00:18:59,280 --> 00:19:01,280 Speaker 4: have hope for the first time in a very long 355 00:19:01,320 --> 00:19:05,359 Speaker 4: time with RFK as the head of HHS. When he 356 00:19:05,480 --> 00:19:08,359 Speaker 4: first came, when he first got the job, you know, 357 00:19:08,480 --> 00:19:12,359 Speaker 4: spring of twenty twenty five, there were some discussions that 358 00:19:12,400 --> 00:19:15,760 Speaker 4: they held with Big Food, some early meetings, and you 359 00:19:15,800 --> 00:19:18,320 Speaker 4: may recall that one of the first topics they started 360 00:19:18,359 --> 00:19:22,040 Speaker 4: to address was food dies. Food dies another thing that 361 00:19:22,160 --> 00:19:28,000 Speaker 4: is generally outlawed in most European countries, and the topic 362 00:19:28,040 --> 00:19:31,560 Speaker 4: here at least the insiders were saying that these food 363 00:19:31,560 --> 00:19:36,920 Speaker 4: companies were basically saying, Bobby, please regulate us, please make 364 00:19:37,080 --> 00:19:40,560 Speaker 4: these food dies go away, because the problem is if 365 00:19:40,640 --> 00:19:45,600 Speaker 4: Nobisco can use them, but Kellogg's decides that they're not 366 00:19:45,680 --> 00:19:49,439 Speaker 4: going to Kellogg's is now at this disadvantage of Okay, well, 367 00:19:49,520 --> 00:19:53,120 Speaker 4: Nibisco has a brighter food and it's cheaper because they're 368 00:19:53,200 --> 00:19:57,640 Speaker 4: using petroleum dyes. So the title of our food breaking 369 00:19:57,680 --> 00:20:01,280 Speaker 4: big Food kind of sounds salacious. All along many times 370 00:20:01,320 --> 00:20:04,440 Speaker 4: I have said our hope is that big food will 371 00:20:04,480 --> 00:20:08,399 Speaker 4: actually see the light, get some good regulations in place, 372 00:20:08,840 --> 00:20:13,160 Speaker 4: and start to actually pivot how they are making food, 373 00:20:13,200 --> 00:20:17,440 Speaker 4: the ingredients that they're using, and really start to improve 374 00:20:17,800 --> 00:20:21,399 Speaker 4: the entire food system, because Lord knows, there's going to 375 00:20:21,440 --> 00:20:23,679 Speaker 4: be a lot of good people working there, and they 376 00:20:23,720 --> 00:20:28,919 Speaker 4: have a lot of infrastructure in place to utilize and 377 00:20:28,960 --> 00:20:33,040 Speaker 4: if they just stop using food dyes, as one potential 378 00:20:33,080 --> 00:20:35,920 Speaker 4: example is that if they stop using glycostate, I think 379 00:20:35,960 --> 00:20:39,880 Speaker 4: that we in America have a chance to rescue big food, 380 00:20:40,000 --> 00:20:41,560 Speaker 4: for big food to rescue itself. 381 00:20:42,119 --> 00:20:45,000 Speaker 2: So how did we get so betrayed because I feel 382 00:20:45,160 --> 00:20:48,800 Speaker 2: betrayed by the FDA, and not this FDA, by the 383 00:20:48,880 --> 00:20:52,080 Speaker 2: FDA of the past, especially when you say that that 384 00:20:52,320 --> 00:20:55,359 Speaker 2: even Big Food has been like, hey, we can't do 385 00:20:55,480 --> 00:20:58,120 Speaker 2: one thing if everybody doesn't have to do that thing, 386 00:20:58,240 --> 00:21:02,120 Speaker 2: and so therefore we're willing to put something we know is. 387 00:21:02,200 --> 00:21:05,600 Speaker 1: Unsafe into our products because you're just letting us run amok. 388 00:21:06,119 --> 00:21:09,320 Speaker 1: I thought this was about safety. So who betrayed us? 389 00:21:09,880 --> 00:21:14,360 Speaker 4: I mean, is there any institution in the federal government 390 00:21:14,440 --> 00:21:17,159 Speaker 4: right now that we are like I feel like we 391 00:21:17,160 --> 00:21:18,880 Speaker 4: can trust. I mean, I know that there's a lot 392 00:21:18,920 --> 00:21:22,400 Speaker 4: of people from the Trump administration working hard to fight 393 00:21:22,520 --> 00:21:27,480 Speaker 4: and save these institutions. I would say that, Yes. Another 394 00:21:27,760 --> 00:21:29,840 Speaker 4: shout out to a great documentary that came out about 395 00:21:29,840 --> 00:21:34,560 Speaker 4: a year ago called To Die for Dye. It's a 396 00:21:34,720 --> 00:21:39,280 Speaker 4: story of a family whose young son was ad d 397 00:21:40,640 --> 00:21:44,679 Speaker 4: you know, lots of different problems. They heard from another family, 398 00:21:44,720 --> 00:21:47,080 Speaker 4: you should take out the red dye. Take out the 399 00:21:47,119 --> 00:21:50,840 Speaker 4: red dyes. Take out yeah. Stop, And within a couple 400 00:21:50,920 --> 00:21:53,600 Speaker 4: of days his behavior started to change, and so they 401 00:21:53,600 --> 00:21:57,960 Speaker 4: made this beautiful documentary about it. And one of the 402 00:21:57,960 --> 00:22:03,080 Speaker 4: things that they like targeted on was so red dye 403 00:22:03,280 --> 00:22:06,960 Speaker 4: was taken out of cosmetics in like the nineties because 404 00:22:07,320 --> 00:22:10,320 Speaker 4: it causes cancer when it's on your skin, but somehow 405 00:22:10,320 --> 00:22:15,680 Speaker 4: when you ingest it, it's fine. It's like the contradictions 406 00:22:15,680 --> 00:22:19,840 Speaker 4: that have existed for decades because I guess someone was 407 00:22:21,480 --> 00:22:24,800 Speaker 4: not strong enough in the regulatory bodies to put their 408 00:22:24,800 --> 00:22:28,760 Speaker 4: foot down until Bobby came along. I guess that's I 409 00:22:28,800 --> 00:22:32,760 Speaker 4: guess that's the story. Sadly enough, we we as Americans, 410 00:22:32,800 --> 00:22:36,119 Speaker 4: have been betrayed tudor, I think that is the right word. 411 00:22:37,240 --> 00:22:40,840 Speaker 2: Well, you talked somebody as I was watching your documentary. 412 00:22:40,880 --> 00:22:45,439 Speaker 2: Somebody said they didn't feel well, but they didn't know. 413 00:22:45,480 --> 00:22:48,000 Speaker 2: They can't remember if it was you or who. 414 00:22:48,080 --> 00:22:52,080 Speaker 5: Was probably land in flowers because he was, you know, 415 00:22:52,320 --> 00:22:53,560 Speaker 5: working out eating. 416 00:22:53,640 --> 00:22:57,199 Speaker 2: Yes, he didn't even know he didn't feel well until 417 00:22:57,320 --> 00:23:00,119 Speaker 2: he changed. And I thought, gosh, are we just I'm 418 00:23:00,160 --> 00:23:02,920 Speaker 2: so used to not feeling well? Are we so used 419 00:23:02,960 --> 00:23:06,359 Speaker 2: to chronic disease that we don't know that we've gotten sick? 420 00:23:07,680 --> 00:23:09,520 Speaker 4: Maybe we are the boiled frogs? 421 00:23:09,800 --> 00:23:12,080 Speaker 1: Yes, yes, exactly. 422 00:23:12,119 --> 00:23:14,360 Speaker 2: Well, and then the other interesting thing is the idea 423 00:23:14,440 --> 00:23:17,280 Speaker 2: that chronic disease is reversible. Because I go back to 424 00:23:17,400 --> 00:23:19,800 Speaker 2: also Big Health where it's like, oh, you have something, 425 00:23:20,080 --> 00:23:22,480 Speaker 2: let me add this medication, Let me add this medication, 426 00:23:22,560 --> 00:23:25,879 Speaker 2: Let me add this medication, and every medication it seems like, 427 00:23:26,240 --> 00:23:28,639 Speaker 2: has a domino effect. If you're on this, then you 428 00:23:28,680 --> 00:23:30,959 Speaker 2: need this to counteract that, and then you just end 429 00:23:31,040 --> 00:23:34,000 Speaker 2: up on so many. But then I watch your documentary 430 00:23:34,000 --> 00:23:36,520 Speaker 2: and I hear, well, chronic disease is reversible. 431 00:23:36,680 --> 00:23:37,160 Speaker 3: Wait what. 432 00:23:38,800 --> 00:23:39,520 Speaker 4: Through food? 433 00:23:40,240 --> 00:23:40,520 Speaker 5: Yes? 434 00:23:40,760 --> 00:23:43,680 Speaker 1: How I mean, why aren't we aware of this? 435 00:23:43,840 --> 00:23:47,040 Speaker 2: Why isn't this a discussion at the doctor's office? 436 00:23:47,320 --> 00:23:51,080 Speaker 4: So Callie means who is in the first really two 437 00:23:51,119 --> 00:23:53,720 Speaker 4: minutes of the documentary and then acts as somewhat the 438 00:23:53,840 --> 00:23:59,680 Speaker 4: narrator throughout. He really inspired us when we saw him 439 00:24:00,480 --> 00:24:03,320 Speaker 4: in the spring of twenty twenty four spring summer of 440 00:24:03,320 --> 00:24:06,200 Speaker 4: twenty twenty four, where he had just kind of put 441 00:24:06,280 --> 00:24:09,960 Speaker 4: the pieces all together about how we got here. CALLI 442 00:24:10,200 --> 00:24:13,880 Speaker 4: was a former lobbyist. You mentioned lobbyists, and he saw 443 00:24:14,080 --> 00:24:17,760 Speaker 4: sort of the backroom deals of Coca Cola getting a 444 00:24:17,800 --> 00:24:21,359 Speaker 4: blessing from the American Diabetes Association to say that like 445 00:24:21,440 --> 00:24:24,879 Speaker 4: it's okay for kids to drink coke. Oh okay, thanks 446 00:24:24,880 --> 00:24:26,280 Speaker 4: American Diabetes Association. 447 00:24:26,520 --> 00:24:28,720 Speaker 3: The betrayal, Yeah. 448 00:24:28,359 --> 00:24:34,840 Speaker 4: He well, he's reformed and able to talk about how 449 00:24:34,920 --> 00:24:39,200 Speaker 4: we got here, and to me, it was just an absolute, 450 00:24:39,320 --> 00:24:44,760 Speaker 4: like ash, I think we were inspired to amplify the message. 451 00:24:44,800 --> 00:24:47,240 Speaker 4: And this was before either of us or I think 452 00:24:47,280 --> 00:24:50,840 Speaker 4: really anybody had heard of Maha that we started pre 453 00:24:50,880 --> 00:24:54,680 Speaker 4: production on the film, and Maha has kind of built 454 00:24:54,880 --> 00:24:57,159 Speaker 4: as this was all happening, we were like, gosh, I 455 00:24:57,160 --> 00:24:59,719 Speaker 4: guess we caught this wave at just the right time. 456 00:25:00,160 --> 00:25:01,320 Speaker 4: And thank goodness. 457 00:25:01,760 --> 00:25:05,399 Speaker 5: Well, and keep in mind, the healthcare system is I 458 00:25:05,440 --> 00:25:08,240 Speaker 5: don't know the exact stats these days, but it's like 459 00:25:08,320 --> 00:25:12,239 Speaker 5: the number one source of revenue for the number one 460 00:25:12,359 --> 00:25:16,040 Speaker 5: part of our economy. Yes, so you know, sick people 461 00:25:16,119 --> 00:25:19,280 Speaker 5: help to fuel that economy. I'm just saying, yeah, so 462 00:25:19,359 --> 00:25:21,280 Speaker 5: where is the motivation? And you know, they always say 463 00:25:21,280 --> 00:25:23,639 Speaker 5: follow the money, and unfortunately a lot of times that 464 00:25:23,720 --> 00:25:26,399 Speaker 5: turns out to be true, whether it started as a 465 00:25:26,600 --> 00:25:28,960 Speaker 5: bad intention or not, or usually they start with good 466 00:25:28,960 --> 00:25:31,159 Speaker 5: intentions and then you just kind of like make some 467 00:25:31,280 --> 00:25:33,400 Speaker 5: compromises as you go along, and. 468 00:25:33,280 --> 00:25:35,840 Speaker 3: Then all of a sudden, it's just out of control. 469 00:25:36,640 --> 00:25:40,399 Speaker 5: So I think the biggest message for Americans is you 470 00:25:40,440 --> 00:25:42,639 Speaker 5: are in charge of your health. You have to make 471 00:25:42,680 --> 00:25:45,560 Speaker 5: better choices for yourself and educate yourself for you and 472 00:25:45,600 --> 00:25:47,960 Speaker 5: your family so that then your kids know what to 473 00:25:48,000 --> 00:25:49,680 Speaker 5: do and they know what to do with their kids. 474 00:25:49,760 --> 00:25:51,320 Speaker 3: That's we have to take ownership. 475 00:25:51,440 --> 00:25:53,879 Speaker 4: And it starts with the food. That's really what Cali. 476 00:25:54,080 --> 00:25:56,719 Speaker 4: That's where I was going with talk about Cali is 477 00:25:57,400 --> 00:25:59,000 Speaker 4: it starts with the. 478 00:25:58,960 --> 00:26:02,640 Speaker 2: Food, not with Let's take a quick commercial break. We'll 479 00:26:02,680 --> 00:26:08,879 Speaker 2: continue next. On the Tutor Dixon podcast, you have someone 480 00:26:08,960 --> 00:26:13,280 Speaker 2: who makes the point that if you're asked, would you 481 00:26:13,320 --> 00:26:14,320 Speaker 2: give up your life for. 482 00:26:14,320 --> 00:26:16,320 Speaker 1: Someone you love? And she talks about her nephew. 483 00:26:16,359 --> 00:26:18,439 Speaker 2: You know, like, oh, yeah, I would die for my nephew, 484 00:26:18,560 --> 00:26:21,960 Speaker 2: of course, but will you live healthy for your nephew? 485 00:26:22,240 --> 00:26:25,320 Speaker 2: And she goes man, that was a way bigger choice, 486 00:26:25,400 --> 00:26:27,520 Speaker 2: and it is a way bigger choice. But as I'm 487 00:26:27,600 --> 00:26:31,000 Speaker 2: watching what you guys are doing and so many people, 488 00:26:31,000 --> 00:26:33,880 Speaker 2: what I loved about the documentary was that you were 489 00:26:33,920 --> 00:26:36,439 Speaker 2: showing so many people were starting this. This is a 490 00:26:36,480 --> 00:26:38,000 Speaker 2: bigger movement than we think. 491 00:26:38,480 --> 00:26:39,639 Speaker 1: I live in a small town. 492 00:26:39,880 --> 00:26:43,120 Speaker 2: We have a little market that just started, and they 493 00:26:43,160 --> 00:26:45,159 Speaker 2: were in my head the whole time, like, oh, I 494 00:26:45,160 --> 00:26:47,439 Speaker 2: got to go to CC's market and look at it 495 00:26:47,480 --> 00:26:50,560 Speaker 2: through a different lens now because now I've seen what 496 00:26:50,680 --> 00:26:54,480 Speaker 2: they're going through. But as I'm watching this, and I 497 00:26:54,520 --> 00:26:56,919 Speaker 2: was watching even your farmer who was talking about, you know, 498 00:26:56,960 --> 00:27:00,960 Speaker 2: this is expensive, I'm thinking to myself, how in a 499 00:27:01,040 --> 00:27:04,359 Speaker 2: small town where we don't have a ton of businesses 500 00:27:04,400 --> 00:27:07,199 Speaker 2: and people aren't extremely wealthy. You know, We're not in 501 00:27:07,240 --> 00:27:11,080 Speaker 2: a big metropolis where people are going to I mean, 502 00:27:11,160 --> 00:27:13,080 Speaker 2: we don't have a whole foods or anything like that 503 00:27:13,119 --> 00:27:15,320 Speaker 2: where people are just used to spending that kind of 504 00:27:15,320 --> 00:27:16,080 Speaker 2: money on food. 505 00:27:17,560 --> 00:27:21,840 Speaker 1: How do you a start a market like this? And 506 00:27:22,440 --> 00:27:24,840 Speaker 1: b do you have to be like personally wealthy? 507 00:27:24,880 --> 00:27:29,280 Speaker 2: Is it just is it just a hobby that you're like, oh, 508 00:27:29,320 --> 00:27:31,360 Speaker 2: I'm just going to bring food together for people to buy. 509 00:27:31,400 --> 00:27:33,520 Speaker 2: Or do you make money doing this? Because to me, 510 00:27:33,600 --> 00:27:35,880 Speaker 2: I'm like, how do they make money doing this? 511 00:27:37,359 --> 00:27:37,600 Speaker 6: Well? 512 00:27:38,040 --> 00:27:41,879 Speaker 4: We launched Firefly Coffee and Market in May of twenty 513 00:27:41,920 --> 00:27:45,200 Speaker 4: twenty five. We did lose money for about the first 514 00:27:45,320 --> 00:27:48,640 Speaker 4: eight months, just like any new business, trying to get 515 00:27:48,640 --> 00:27:52,480 Speaker 4: the word out to bring more customers in. But we 516 00:27:52,520 --> 00:27:56,359 Speaker 4: actually finally had in January our first month of profitability. 517 00:27:56,400 --> 00:28:01,080 Speaker 4: Not much but a little bit. And I would say, 518 00:28:01,200 --> 00:28:06,040 Speaker 4: just like any business, like profit motive is not greed profit. 519 00:28:06,119 --> 00:28:11,720 Speaker 4: Motive is Sustainability is sustainability, and it's it's like I'm 520 00:28:12,240 --> 00:28:15,560 Speaker 4: trying to Ashley and I are trying to find products 521 00:28:15,560 --> 00:28:18,280 Speaker 4: that we want to use it at our own house, 522 00:28:19,040 --> 00:28:22,240 Speaker 4: and we're getting we're sort of sending that signal out 523 00:28:22,520 --> 00:28:27,480 Speaker 4: to others in the Scottsdale Fountain Hills, Phoenix area of like, hey, 524 00:28:27,600 --> 00:28:31,200 Speaker 4: we're finding and sourcing these products that we're using ourselves. 525 00:28:31,520 --> 00:28:33,720 Speaker 4: If you want some, come and get it. 526 00:28:33,880 --> 00:28:36,879 Speaker 5: Yeah, it's items you can't find it the regular grocery 527 00:28:36,880 --> 00:28:39,120 Speaker 5: store or the raw milks and all fed beef, some 528 00:28:39,160 --> 00:28:41,560 Speaker 5: farm fresh eggs that haven't been fed, you know, soy 529 00:28:41,600 --> 00:28:44,840 Speaker 5: and corn and all the junk. But you know what's 530 00:28:44,880 --> 00:28:47,800 Speaker 5: happened has been really beautiful is we've seen a community 531 00:28:47,960 --> 00:28:51,240 Speaker 5: just bloom of people that have found out what we're doing, 532 00:28:51,720 --> 00:28:54,680 Speaker 5: that are also very passionate about this and that really 533 00:28:54,720 --> 00:28:57,880 Speaker 5: want to support it and they feel seen and understood. 534 00:28:58,200 --> 00:29:00,280 Speaker 3: So it's like, all of a sudden, this. 535 00:29:00,600 --> 00:29:03,480 Speaker 5: Amazing group of people that like it's spreading by word 536 00:29:03,480 --> 00:29:06,520 Speaker 5: of mouth and there are enough people that care that 537 00:29:06,560 --> 00:29:10,040 Speaker 5: can like help to get it going and then hopefully 538 00:29:10,040 --> 00:29:12,120 Speaker 5: more and more shops like this pop up, and like 539 00:29:12,200 --> 00:29:14,960 Speaker 5: Patrick was talking about, is the supply and demand thing. 540 00:29:15,400 --> 00:29:18,320 Speaker 5: So if you can support with your dollar, that is 541 00:29:18,360 --> 00:29:21,200 Speaker 5: the best thing you can do, and then hopefully we 542 00:29:21,240 --> 00:29:23,640 Speaker 5: can get prices down on some of these items. 543 00:29:23,720 --> 00:29:25,040 Speaker 3: You know, as we move along in this. 544 00:29:25,040 --> 00:29:27,560 Speaker 4: Process, I would say, if you are interested in starting 545 00:29:27,560 --> 00:29:31,640 Speaker 4: a market, step one is start looking at what kind 546 00:29:31,640 --> 00:29:38,760 Speaker 4: of farmers you could potentially source from, because those producers 547 00:29:38,840 --> 00:29:43,240 Speaker 4: are almost always looking for more customers. And so if 548 00:29:43,280 --> 00:29:45,920 Speaker 4: you can rent a little space somewhere in your city, 549 00:29:46,680 --> 00:29:49,760 Speaker 4: be the person that goes to bring all those things together. 550 00:29:49,920 --> 00:29:52,200 Speaker 4: This is kind of the Jill and Jeremy Keith Good 551 00:29:52,200 --> 00:29:56,200 Speaker 4: Living Greens model. You are picking up stuff for your neighbors. 552 00:29:56,760 --> 00:29:59,120 Speaker 4: Just the convenience of having it all in one place 553 00:29:59,480 --> 00:30:02,440 Speaker 4: I think deserves a mark up. The convenience is always, 554 00:30:02,480 --> 00:30:07,360 Speaker 4: almost always a great way of innovating. And then you 555 00:30:07,360 --> 00:30:10,880 Speaker 4: you know, kind of pass out flyers, tell your friends 556 00:30:10,880 --> 00:30:14,080 Speaker 4: at church, you know, go to the networking meetings, let 557 00:30:14,080 --> 00:30:17,040 Speaker 4: people know that the market is now open. And so 558 00:30:17,120 --> 00:30:19,600 Speaker 4: maybe you have to drive one hundred miles to go 559 00:30:19,680 --> 00:30:24,080 Speaker 4: get fresh eggs, Well you're doing that on behalf of 560 00:30:24,160 --> 00:30:27,280 Speaker 4: your whole community. Like when you go to pick that 561 00:30:27,440 --> 00:30:30,320 Speaker 4: up if you have to do that for greens or 562 00:30:30,360 --> 00:30:33,200 Speaker 4: you know, something like that. But being a purveyor is 563 00:30:33,240 --> 00:30:37,400 Speaker 4: like essentially being a curator. That's step one. You know, 564 00:30:37,520 --> 00:30:39,040 Speaker 4: can you how often. 565 00:30:38,760 --> 00:30:40,880 Speaker 1: Do you turn over your product? 566 00:30:41,200 --> 00:30:44,680 Speaker 2: I mean, I don't know anything about how long these 567 00:30:45,240 --> 00:30:47,800 Speaker 2: eggs last, or raw milk or raw milk seems like 568 00:30:47,840 --> 00:30:49,760 Speaker 2: in my mind, I'm like, well, you'd better drink it 569 00:30:49,800 --> 00:30:50,120 Speaker 2: that day. 570 00:30:50,160 --> 00:30:51,360 Speaker 1: I don't know anything about it. 571 00:30:51,440 --> 00:30:51,600 Speaker 4: You know. 572 00:30:53,240 --> 00:30:54,960 Speaker 3: Well, it's kind of funny. 573 00:30:55,000 --> 00:30:58,000 Speaker 5: We when we first opened the shop, we ordered raw milk. 574 00:30:58,040 --> 00:30:59,920 Speaker 5: I mean, we get everything delivered, so that's nice to 575 00:31:00,120 --> 00:31:03,480 Speaker 5: have to drive anywhere, but we ordered fifteen half gallons 576 00:31:03,520 --> 00:31:05,239 Speaker 5: of raw milkom We were like, I don't know how 577 00:31:05,240 --> 00:31:06,720 Speaker 5: many people are going to buy this, you know, we're 578 00:31:06,760 --> 00:31:07,200 Speaker 5: just opening. 579 00:31:07,200 --> 00:31:08,480 Speaker 3: We had no idea what to expect. 580 00:31:09,000 --> 00:31:11,600 Speaker 5: We didn't quite sell through them the first couple of weeks, 581 00:31:12,240 --> 00:31:15,760 Speaker 5: and then today, eight months in, we're ordering about ninety 582 00:31:15,840 --> 00:31:18,800 Speaker 5: five I think this coming week, and we sell out 583 00:31:18,840 --> 00:31:20,120 Speaker 5: within five days. 584 00:31:20,400 --> 00:31:24,840 Speaker 4: So one find purveyor's Step two. Buy some refrigerators and 585 00:31:24,880 --> 00:31:26,160 Speaker 4: some breezers. 586 00:31:25,720 --> 00:31:27,800 Speaker 5: And eggs actually last quite a while, but we sell 587 00:31:27,840 --> 00:31:30,120 Speaker 5: through those very quickly as well. So Once the word 588 00:31:30,160 --> 00:31:32,120 Speaker 5: of mouth starts going, people are like, all right, I'm 589 00:31:32,120 --> 00:31:32,720 Speaker 5: going there. 590 00:31:33,200 --> 00:31:35,480 Speaker 1: Interesting. So is there a place people can go to 591 00:31:35,640 --> 00:31:36,000 Speaker 1: kind of? 592 00:31:36,320 --> 00:31:38,840 Speaker 2: I mean, I know that your journey is in the documentary, 593 00:31:38,840 --> 00:31:41,240 Speaker 2: but do you have any place where people can go 594 00:31:41,360 --> 00:31:43,240 Speaker 2: just to get the advice because. 595 00:31:43,440 --> 00:31:46,160 Speaker 1: You're doing something so successful where you are. 596 00:31:46,200 --> 00:31:48,760 Speaker 2: But I know you're right about the fact that people 597 00:31:48,840 --> 00:31:50,640 Speaker 2: want to do this all across the country. 598 00:31:51,760 --> 00:31:55,440 Speaker 4: We haven't really put together a blueprint, so to speak, 599 00:31:55,480 --> 00:31:59,360 Speaker 4: and I'm not sure that we I don't know. Actually, 600 00:31:59,400 --> 00:32:02,280 Speaker 4: just sent me an email if you're really interested, I 601 00:32:02,440 --> 00:32:06,240 Speaker 4: will type up the details and then once someone one 602 00:32:06,280 --> 00:32:08,600 Speaker 4: person asked me, then I'll publish it. So Patrick at 603 00:32:08,680 --> 00:32:11,040 Speaker 4: jigsawhealth dot com you can send me an email. 604 00:32:10,800 --> 00:32:13,880 Speaker 5: I mean, or send an email to Firefly dot coffee shop. 605 00:32:13,920 --> 00:32:16,600 Speaker 5: We're happy to talk to anyone and share anything that 606 00:32:16,600 --> 00:32:18,760 Speaker 5: we've learned. We want to see more people doing this, 607 00:32:18,960 --> 00:32:20,960 Speaker 5: so we are absolutely happy to share our time and 608 00:32:21,000 --> 00:32:21,960 Speaker 5: anything that we've learned. 609 00:32:22,360 --> 00:32:25,080 Speaker 2: So they have to watch the documentary so they understand 610 00:32:25,160 --> 00:32:28,000 Speaker 2: how amazing this is, So tell them tell our audience 611 00:32:28,040 --> 00:32:30,560 Speaker 2: where they can see it. It's called breaking big food 612 00:32:31,200 --> 00:32:34,360 Speaker 2: and it has I mean, it really takes you on 613 00:32:34,440 --> 00:32:36,640 Speaker 2: this journey, so you'll see a big portion of it 614 00:32:36,720 --> 00:32:37,560 Speaker 2: in the documentary. 615 00:32:38,080 --> 00:32:41,440 Speaker 4: Yeah, and it's available right now on Apple TV and 616 00:32:41,600 --> 00:32:42,760 Speaker 4: Amazon Prime Video. 617 00:32:43,960 --> 00:32:46,920 Speaker 2: Thank you so much, Patrick and Ashley Sullivan. You guys 618 00:32:46,960 --> 00:32:49,520 Speaker 2: are doing amazing work. Thank you for being on today. 619 00:32:49,840 --> 00:32:51,960 Speaker 3: Thank you for having us. It was such a pleasure. 620 00:32:52,000 --> 00:32:52,360 Speaker 4: Thanks to you. 621 00:32:53,160 --> 00:32:55,400 Speaker 2: Thank you, and thank you all for listening to the 622 00:32:55,440 --> 00:32:58,560 Speaker 2: Tutor Dixon Podcast as always for this episode and others. 623 00:32:58,560 --> 00:33:00,680 Speaker 2: You can go to Tutor Dixon podcast dot com, the 624 00:33:00,720 --> 00:33:04,360 Speaker 2: iHeartRadio app, Apple Podcasts, or wherever you get your podcasts, 625 00:33:04,440 --> 00:33:06,560 Speaker 2: and you can watch the whole video on Rumble or 626 00:33:06,560 --> 00:33:08,040 Speaker 2: YouTube at tutor Dixon. 627 00:33:08,280 --> 00:33:11,440 Speaker 1: But make sure you join us and have a blessed day.