WEBVTT - Hard Data: Can Your Erections Predict a Heart Attack? 0:00:00.600 --> 0:00:01.680 Let's talk about it. 0:00:03.680 --> 0:00:05.479 Let's talk about the Maro. 0:00:08.840 --> 0:00:09.960 Let's talk about it. 0:00:11.920 --> 0:00:18.200 Let's talk about the Man Hero. Welcome to the Man, 0:00:19.920 --> 0:00:23.080 Welcome back to the mail room. Jordan Runt with me as. 0:00:22.960 --> 0:00:26.440 Always, Hello everybody, So good to see you, always good 0:00:26.480 --> 0:00:26.960 to see you. 0:00:27.280 --> 0:00:29.040 Yeah, I'm gonna ask you a question before I introduce 0:00:29.120 --> 0:00:31.480 our guest. What's that When you were in high school 0:00:31.480 --> 0:00:32.200 and you were thinking. 0:00:32.040 --> 0:00:34.280 About what you want to do with your life. 0:00:34.440 --> 0:00:36.200 Was there ever a part of you that said, one 0:00:36.280 --> 0:00:38.879 day I might be co hosting your show and producing 0:00:38.920 --> 0:00:42.520 your show. We're gonna be talking about tech enabled cock rings. 0:00:42.800 --> 0:00:43.760 Did that ever come up? 0:00:44.760 --> 0:00:44.919 Well? 0:00:44.960 --> 0:00:46.640 I wasn't really ever thinking about what I want to 0:00:46.680 --> 0:00:49.120 do with my life in that era at all, but oh, 0:00:49.159 --> 0:00:51.840 I got it. If I considered it, that probably would 0:00:51.840 --> 0:00:53.600 have been on my top ten maybe. 0:00:53.560 --> 0:00:56.240 Really Okay, No, So that was interesting because I was 0:00:56.360 --> 0:00:58.280 very rock and roll. Yeah, when I did that Myers 0:00:58.280 --> 0:00:59.680 Briggs thing, I think I was either supposed to be 0:00:59.680 --> 0:01:03.520 a police officer or a minister, you know. And so 0:01:03.520 --> 0:01:06.560 so I'm preaching the gospel of good men's health, and 0:01:06.600 --> 0:01:09.280 I'm preaching and I'm making sure people are staying in line, 0:01:09.680 --> 0:01:11.759 you know, when they are coming into my clinic and 0:01:12.120 --> 0:01:16.000 their nutrition is good, then I'm the nutrition cop, I guess. 0:01:16.000 --> 0:01:19.720 But yeah, never preaching to the perverted, that's right exactly. 0:01:20.240 --> 0:01:22.680 So with that in mind, I would ask doctor Justin 0:01:22.720 --> 0:01:24.760 the same question, like you know, when he was at 0:01:24.800 --> 0:01:27.000 high school and he was in medical school. I want 0:01:27.000 --> 0:01:29.920 to know the career pathways he took. Because doctor Justin 0:01:30.000 --> 0:01:32.080 is a CEO and founder at firm Tech, which is 0:01:32.080 --> 0:01:34.720 the first sex tech company dedicated to improving men's of 0:01:34.760 --> 0:01:38.119 rectile fitness, and he has a background in emergency medicine, 0:01:38.200 --> 0:01:40.240 and as you know, a lot of what we talk 0:01:40.280 --> 0:01:43.360 about in men's health is wrecked out. His function is 0:01:43.520 --> 0:01:47.640 sort of the first sign of some more serious health conditions, 0:01:47.880 --> 0:01:50.800 and it's also usually an association in otherwise guys don't 0:01:50.880 --> 0:01:53.040 just get ed without something else going on. And so 0:01:53.080 --> 0:01:55.480 I'm going to really unpack that with him today, based 0:01:55.520 --> 0:01:59.000 on the fact that he has a cardiovascular band to 0:01:59.040 --> 0:02:00.840 what he does, since that's a lot of guys go 0:02:00.880 --> 0:02:03.240 to the AR with not erect out dysfunction, but with 0:02:03.480 --> 0:02:06.320 substernal crushing chest pains. So we're gonna get into that 0:02:06.440 --> 0:02:09.400 with him. And he's a serial healthcare entrepreneur. He's founded 0:02:09.440 --> 0:02:12.720 and sold Pegasus Emergency Group and Swift MD, and provided 0:02:12.720 --> 0:02:17.560 guidance to various services tell himedicine and tech startups. Interestingly enough, 0:02:17.600 --> 0:02:20.080 we have some common ground as well. So doctor Justin 0:02:20.560 --> 0:02:24.000 was a Slavic studies major at Harvard and I was, 0:02:24.040 --> 0:02:26.440 as you know, a Russian literature major in UCLA. 0:02:26.560 --> 0:02:28.239 And so here we are. So we might do the 0:02:28.280 --> 0:02:29.600 whole episode Paruski. 0:02:32.280 --> 0:02:37.240 The lucha Paruski will vidiums. But anyway, we'll have some 0:02:37.280 --> 0:02:39.920 people translate to talk about what I just said there. 0:02:39.919 --> 0:02:40.880 But this is really cool. 0:02:41.040 --> 0:02:43.080 He's been married for thirty five years, so he's got 0:02:43.160 --> 0:02:47.040 me beat by exactly three to his wife. And they 0:02:47.040 --> 0:02:51.720 live in Montana, God's Country, riding horses and managing chickens. 0:02:51.760 --> 0:02:54.880 I imagine, are you I'm gonna just go into this, 0:02:55.000 --> 0:02:56.920 but I mean, my my pressing question is how do 0:02:56.919 --> 0:02:59.200 you keep the wolves away from your chickens in Montana? 0:02:59.240 --> 0:02:59.920 Doctor Justin? 0:03:00.560 --> 0:03:03.760 Well, last year our chickens rejoined the circle of life. 0:03:04.040 --> 0:03:06.720 Oh boy, so so the edges, you don't. 0:03:06.880 --> 0:03:10.680 Well, actually they stopped laying eggs. We had a whole flock. 0:03:11.400 --> 0:03:14.560 And I'm not particularly sentimental about chickens the way I'm 0:03:14.560 --> 0:03:17.280 about my dog and my horses. So I we just 0:03:17.320 --> 0:03:19.519 decided that, you know, let's just leave the coop door 0:03:19.560 --> 0:03:22.400 open over the winter and. 0:03:22.280 --> 0:03:24.119 Let the chicks fall where they may. 0:03:25.000 --> 0:03:27.280 I love that, yea. So anyway, thanks for joying the 0:03:27.280 --> 0:03:29.840 circle of life with Elvis. The roofs to being the 0:03:29.880 --> 0:03:32.880 last one to go down, and I think there was 0:03:32.919 --> 0:03:37.160 you know, a combination of mostly pie coyotes, you know them. 0:03:37.400 --> 0:03:41.040 Elvis has left the coop. That is uh, we joined 0:03:41.040 --> 0:03:41.880 the circle of life. 0:03:42.000 --> 0:03:42.640 Is beautiful? 0:03:43.000 --> 0:03:46.040 Really, Yeah, that's an incredible way to break bad news 0:03:46.080 --> 0:03:46.760 about pants. 0:03:46.840 --> 0:03:48.960 Yes, I think we really need a moment to mourn 0:03:49.000 --> 0:03:52.160 the chickens. Yeah, we had a similar thing. I lived 0:03:52.200 --> 0:03:54.480 on my parents had this property in Missouri, and when 0:03:54.480 --> 0:03:56.080 I was in grad school, my wife and I moved 0:03:56.080 --> 0:03:59.160 in with them. And we had My parents both born 0:03:59.160 --> 0:04:02.040 and raised in farms, and my dad very unsemental because 0:04:02.080 --> 0:04:03.440 he did all the farm work as a kid, and 0:04:03.960 --> 0:04:06.400 he and my mom convinced him to get a flock 0:04:06.440 --> 0:04:09.160 of guineas and we had guinea hns same way, and 0:04:10.080 --> 0:04:13.280 they had a great Pyrenees which protected the guineas from 0:04:13.320 --> 0:04:16.240 all kinds of wild animals. In the Missouri wilderness and 0:04:16.240 --> 0:04:19.400 they did pretty well until the guineas. Unfortunately, the Pyrenees 0:04:19.400 --> 0:04:21.160 had to go into boarding while my parents were out 0:04:21.160 --> 0:04:25.040 of town, and not a guinea survived when the Pyrenees 0:04:25.120 --> 0:04:28.440 came back. And I think he was professionally devastated by it, 0:04:28.480 --> 0:04:32.240 like he let this whole flock down, because never once 0:04:32.560 --> 0:04:34.719 did we have any infiltrators, but we had bald eagles 0:04:34.720 --> 0:04:36.720 and hawks and coyotes and all kinds of stuff. So 0:04:37.279 --> 0:04:38.760 I don't know how we got on this, but we 0:04:38.800 --> 0:04:41.919 are going to actually talk about something totally different but 0:04:42.000 --> 0:04:45.640 also health related today, and that is the idea of 0:04:45.880 --> 0:04:49.480 how do we get tech into our healthcare because we 0:04:49.560 --> 0:04:54.080 have all kinds of devices from cgms or continuous glucose monitors, 0:04:54.360 --> 0:04:55.719 which I see a lot of people in my gym 0:04:55.760 --> 0:04:58.280 wearing even though they don't have diabetes. But I think 0:04:58.320 --> 0:05:01.039 it kind of helps them decide whether they can have 0:05:01.120 --> 0:05:04.599 a blueberry muffin or a handful of blueberries, because obviously, 0:05:04.880 --> 0:05:06.960 you know, they need a CGM to tell them that 0:05:07.040 --> 0:05:08.960 instead of knowing that you should probably always have the 0:05:08.960 --> 0:05:12.080 blueberry muffin because life is short. But now we're talking 0:05:12.080 --> 0:05:15.480 about sex in the bedroom and sex wearables and devices 0:05:15.520 --> 0:05:16.000 in the bedroom. 0:05:16.040 --> 0:05:17.560 And that's what we're bringing doctor Justin on. 0:05:17.520 --> 0:05:20.680 Because he has helped develop this device with some of 0:05:20.680 --> 0:05:23.200 my colleagues who actually know very well to start this 0:05:23.279 --> 0:05:26.920 company called Firm Tech. So let's just we love creation stories, 0:05:26.960 --> 0:05:30.279 doctor Justin, So talk to me about where this all started, 0:05:30.320 --> 0:05:32.680 what was the great idea where you said, and then 0:05:32.720 --> 0:05:36.120 also just explain what your device does it specifically at 0:05:36.240 --> 0:05:40.000 least your wearable penile ring, and just you know, kind 0:05:40.000 --> 0:05:41.640 of give us a little history one on one on 0:05:41.960 --> 0:05:42.880 where this came from. 0:05:43.080 --> 0:05:45.520 Well four years ago, if you told me, doufor Justin, 0:05:45.560 --> 0:05:48.039 you'll be talking about direction rings the rest of your life. 0:05:48.080 --> 0:05:50.520 I would have said, like most of been, no fucking way, 0:05:50.560 --> 0:05:52.520 I don't need it. I'm good. And I realized it's 0:05:52.520 --> 0:05:54.480 not about being good, it's about being great. It's not 0:05:54.520 --> 0:05:57.479 about needing something, it's about wanting something. So all men 0:05:57.640 --> 0:06:01.040 I spend with you, David, all men can optimize usher performers, 0:06:01.080 --> 0:06:03.960 not just with data but with the Russian rings. But 0:06:04.080 --> 0:06:06.479 going way back, I think I'm the only doctor I 0:06:06.560 --> 0:06:09.000 know whose mother took them to see urologists twice from 0:06:09.040 --> 0:06:12.679 their teenager because she thought their masturbation happens would prevent 0:06:12.720 --> 0:06:15.920 them from getting into college. Was that okay, were you 0:06:15.960 --> 0:06:17.080 were you? Were you one of those guys? 0:06:17.160 --> 0:06:20.280 No, no, no, yeah, I can't say that that that 0:06:20.360 --> 0:06:21.920 ever made it up in the Mill's household. 0:06:21.960 --> 0:06:24.599 So very strange. But we were good Quakers, you know. 0:06:24.760 --> 0:06:28.240 Here I are, mom and so. Uh. And actually their 0:06:28.320 --> 0:06:30.160 last last business kind of amused me because it was 0:06:30.200 --> 0:06:32.440 like the end of the junior year. Uh. And the 0:06:32.560 --> 0:06:36.240 doctor chastised me in front of my mother for saying, 0:06:36.240 --> 0:06:38.720 you know, several times a day, man, that's that's excessive. 0:06:39.200 --> 0:06:39.320 Uh. 0:06:39.360 --> 0:06:40.920 And then he called back into the office after she 0:06:41.000 --> 0:06:43.599 left this and said, oh, by the way, Elliott, a 0:06:43.680 --> 0:06:45.919 year from now you'll be in college and they'll have 0:06:45.920 --> 0:06:48.920 to put up with her again. So uh, then skipping 0:06:48.960 --> 0:06:51.159 your head to medical school. My first day medical school, 0:06:51.160 --> 0:06:54.560 I looked around, thought, these are not my people. You 0:06:54.680 --> 0:06:56.080 look like you're little bit young than me. But there 0:06:56.120 --> 0:06:59.599 used be this thing called Index Medicus was endian of 0:06:59.640 --> 0:07:02.560 all the articles there, you know, that research oficles throughout 0:07:02.640 --> 0:07:05.800 medicine from the year before, before there was computers, these 0:07:06.000 --> 0:07:08.839 large volumes. So I looked around the classroom and looked 0:07:08.839 --> 0:07:11.560 around the auditorium and went to the medical library and 0:07:12.200 --> 0:07:14.600 went to the A volume after dc X, I had 0:07:14.600 --> 0:07:15.920 to read about it. I want to know if the 0:07:15.960 --> 0:07:18.040 doctors are keeping something from us. 0:07:18.440 --> 0:07:20.760 Right, where's that Spanish fly that's right? 0:07:21.000 --> 0:07:24.560 And THEO himbe and all the other Anyway, I kind 0:07:24.560 --> 0:07:26.280 of worked through this list. It's got a lot of 0:07:26.280 --> 0:07:29.040 the same stuff it's around today, because when it comes 0:07:29.040 --> 0:07:32.000 to retel dysfunction or reptile health, you know where the hopes, 0:07:32.000 --> 0:07:34.120 they're dopes and guys will walk on broken glass to 0:07:34.280 --> 0:07:37.280 you know, optimize or improve the performance. So sorry, from 0:07:37.280 --> 0:07:40.320 the Spanish flying and hymbe, there was a large neil 0:07:40.360 --> 0:07:42.720 citralan macar u Honi gogried all the same things that 0:07:42.760 --> 0:07:44.880 are in the Celtnes today, and I'll share with you 0:07:44.920 --> 0:07:47.480 that we have tested a lot of them and we 0:07:47.520 --> 0:07:50.160 have not found anything to improve octurnal blood float to 0:07:50.240 --> 0:07:54.520 projective marker, skipping ahead other than Montana. I ride horses. 0:07:54.640 --> 0:07:56.680 My wife says I ride like a fifteen year old. 0:07:57.240 --> 0:07:59.080 Let's say I ride with least the maturity, but twenty 0:07:59.120 --> 0:08:02.920 five year old. But I sometimes had this illusion down 0:08:02.960 --> 0:08:05.360 in my centaur. Then I'm one with my horse. I 0:08:05.360 --> 0:08:06.840 don't know if you guys ride horses, but this is 0:08:07.120 --> 0:08:09.400 it's like think you're like you're like one with your motorcycle. 0:08:10.240 --> 0:08:12.680 So in the valley over from where we live, by 0:08:12.680 --> 0:08:14.600 the way, it's called Paradise Valley, I was riding a 0:08:14.680 --> 0:08:17.680 Paris valley and some do good or had cut a 0:08:17.680 --> 0:08:19.200 tree that had fallen over a trail so you could 0:08:19.360 --> 0:08:22.320 walk underneath it, but you couldn't ride a horse underneath it, 0:08:22.400 --> 0:08:25.280 especially if you're going along fecklessly, full out about thirty 0:08:25.320 --> 0:08:27.480 five miles per hour, having a lot of fun. So 0:08:27.520 --> 0:08:29.840 I came around this curve and here was this tree, limb, 0:08:30.320 --> 0:08:33.360 trunk really and I shattered that at the pieces. I'm 0:08:33.360 --> 0:08:35.160 certain there's still the tree is still talking about me 0:08:35.200 --> 0:08:37.559 in that forest. But he also broke six ribs and 0:08:37.559 --> 0:08:40.840 six vertebrae, and I was always lying there on the ground. 0:08:41.240 --> 0:08:44.040 I thought it was my spinacle damaged. Do you know 0:08:44.040 --> 0:08:45.040 about the cock up sign? 0:08:45.320 --> 0:08:49.680 Yeah, tell me yes, Yeah, it has two three four. 0:08:49.840 --> 0:08:53.160 Assume me a breathing and you're not bleeding out. It's 0:08:53.200 --> 0:08:56.880 important for everyone who's concerned about spinakle injuries know that 0:08:57.080 --> 0:08:59.080 if you can cock your big toe back, you can 0:08:59.120 --> 0:09:02.800 defecate your nite. The Big three. So my wife came 0:09:02.880 --> 0:09:04.640 riding up behind me god of a horse and said, 0:09:04.679 --> 0:09:06.640 you're gonna die, And I said, no, I'm not gonna die, 0:09:07.040 --> 0:09:09.680 but I'm in. It's gonna be really bad. It's gonna 0:09:09.679 --> 0:09:11.560 be like very nineteenth century experience. So I had to 0:09:12.640 --> 0:09:14.840 walk out for about I don't know, six seven miles 0:09:14.880 --> 0:09:17.079 to a clearing or to get helicoptered out. Anyway, as 0:09:17.120 --> 0:09:19.120 I was making this very slow walk, I thought, she 0:09:19.240 --> 0:09:22.040 what's been done to real bility sexual function in men 0:09:22.080 --> 0:09:23.920 and women who have had a spawnal cood injury or 0:09:24.000 --> 0:09:29.280 spina core disease. So there were six papers in the 0:09:29.400 --> 0:09:33.079 medical literature, certainly after COVID. We all should laugh about 0:09:33.080 --> 0:09:35.800 that phrase medical literature, because the literature is largely fiction, 0:09:36.960 --> 0:09:40.400 and most medical research is probably logic fiction as well too, 0:09:40.480 --> 0:09:42.880 not reproducible at least to give them the benefit the doubt. 0:09:43.520 --> 0:09:46.319 So there were six papers per reviewed of course, saying 0:09:46.320 --> 0:09:49.280 that they were able to neuromodulate human sexual response. So 0:09:49.400 --> 0:09:53.199 neuromodulation like client paste makings and planting electrode and producing 0:09:53.240 --> 0:09:55.800 a neurological response, we can make the heart beat after death. 0:09:56.000 --> 0:09:58.200 Imagine if we could, well, I don't want to talk 0:09:58.200 --> 0:10:00.760 about getting the carrons after death, but imagine if we 0:10:00.800 --> 0:10:04.360 could actually use no modulation to restore or maintain sex 0:10:04.679 --> 0:10:07.720 sexual function, especially in Asian population. So this interested me. 0:10:08.360 --> 0:10:11.920 I tried out on two rams two male sheep at 0:10:11.960 --> 0:10:15.800 a lap here in California, and we identified the podental 0:10:15.800 --> 0:10:18.840 and cabinist nerves, everyone's two favorite nerves that no one's 0:10:18.880 --> 0:10:22.000 ever heard about. The nerves are responsible for arousal and 0:10:22.320 --> 0:10:25.000 climax and men and women, and we got direction and 0:10:25.080 --> 0:10:29.120 ejaculation in the two rams, but we also got defecation urination, 0:10:29.720 --> 0:10:33.800 so it wasn't quite bedroom friendly unless you're it's certain 0:10:33.800 --> 0:10:37.000 neighborhoods in La San Francisco, maybe sit near London. 0:10:37.120 --> 0:10:40.559 That's right, or disgraced wrap in pop stars, but yes. 0:10:40.360 --> 0:10:44.679 Exactly exactly. I thought, Gee, it's too opten to here. 0:10:44.679 --> 0:10:46.160 I can either go out and go to the Valley 0:10:46.280 --> 0:10:48.520 or Ballet or New York and raise fifteen twenty five 0:10:48.520 --> 0:10:52.240 million dollars and go down to Nigeria or Brazil and 0:10:52.360 --> 0:10:55.120 find twenty five guys VT and put electrodes in them. 0:10:55.320 --> 0:10:58.679 Or I could try it out myself. So I had 0:10:58.679 --> 0:11:00.920 a friend of mine, Errolic, just went to a surge 0:11:00.920 --> 0:11:04.000 of center outside of San Jose. By the way, there 0:11:04.040 --> 0:11:05.080 was no consent form for this. 0:11:05.280 --> 0:11:09.000 Yeah, I was going to say, this is yeah, is Carlors. 0:11:09.040 --> 0:11:11.120 You get a little tight here at iHeart radio, But yeah, 0:11:11.200 --> 0:11:12.920 keep going and we. 0:11:13.120 --> 0:11:15.959 Implant to electro implanted to electrode by my potental in 0:11:16.000 --> 0:11:19.840 cabinets news and we tried all different amplitudes, frequencies, voltages, 0:11:19.880 --> 0:11:22.840 and I felt nothing of tatally from electricity. I actually 0:11:22.880 --> 0:11:26.520 don't think we understand the neurophysiology of human sexuality. There are 0:11:26.720 --> 0:11:30.360 you know, claims literature about Paris Sympic nervouses and blah 0:11:30.360 --> 0:11:33.760 blah blah. So I called a project oh for obvious reasons. 0:11:33.800 --> 0:11:36.240 I tried to get it published unsuccessfully. You know, you 0:11:36.240 --> 0:11:39.439 know negative studies almost never get published, especially negative study 0:11:39.480 --> 0:11:42.840 is done by an emergency meta position without a consent 0:11:42.960 --> 0:11:45.560 form and a surch of center in San Jose. 0:11:45.640 --> 0:11:47.000 When I reb yeah, that's right. 0:11:48.920 --> 0:11:52.920 One so years passed. Four years ago. A Urolagship professor 0:11:52.920 --> 0:11:55.480 at the University of Utah, doctor Chancel Talent. He's not 0:11:55.600 --> 0:11:59.880 my chief medical officer. He heard about this tale from 0:12:00.040 --> 0:12:02.640 shul friend and he said, gee, I want to work 0:12:02.679 --> 0:12:07.400 with him. Jim had been trying to develop device to 0:12:07.440 --> 0:12:11.040 measure nocturnal erections for eight or nine years and unable 0:12:11.120 --> 0:12:14.439 to complete that development, and he wanted me to take this, 0:12:14.880 --> 0:12:18.360 you know forward. So he told me the number of 0:12:18.360 --> 0:12:21.080 nocturnal directions and a man are leading indicator of his 0:12:21.120 --> 0:12:23.920 cardiovascar health. That the penis is the canarian the coal 0:12:23.960 --> 0:12:27.280 mine of cardiofasquar disease. And just parenthetically, in the course 0:12:27.320 --> 0:12:30.160 of my career, I had developed expertise as a consultant 0:12:30.240 --> 0:12:32.800 the area of sense of technologies and ropati management technology, 0:12:32.840 --> 0:12:35.800 so it wasn't just some random thing here. And he said, 0:12:36.120 --> 0:12:38.360 noaturnal directions are lead indicator. That really took me back 0:12:38.400 --> 0:12:41.800 when I was ignorant about it. And two, in medicine, 0:12:41.840 --> 0:12:44.800 we don't have a lot of lead indicators. In medicine. 0:12:44.840 --> 0:12:47.640 We treat associations, and we treat associations as if they 0:12:47.679 --> 0:12:49.960 are lead the indicators. So lead indicators are things are 0:12:49.960 --> 0:12:54.320 actually predictive. So we treat high blood pressures associated with stroke, 0:12:54.400 --> 0:12:57.439 for example, but it's only predictive when it's really extreme. 0:12:57.480 --> 0:12:59.800 I mean, my blood pressure goes from you know, forty, 0:12:59.800 --> 0:13:01.920 it's I'm not telling me not to stroke my brush. 0:13:01.920 --> 0:13:04.160 Redical was one twenty to two forty. That's a problem. 0:13:04.280 --> 0:13:04.920 You're in trouble. 0:13:05.040 --> 0:13:06.680 And the same thing. We look proteins, and we often 0:13:06.760 --> 0:13:10.160 overtreat these these things because we treat these these minor 0:13:10.200 --> 0:13:13.640 signals being really significant. Doctor Hotelling told me and showed 0:13:13.679 --> 0:13:17.640 me research in the medical literature, quote literature indicating that 0:13:17.960 --> 0:13:20.040 the number of nocturnal directions of man has come down 0:13:20.120 --> 0:13:22.680 by fifty percent. The man has a quotes to fifty 0:13:22.720 --> 0:13:25.160 percent chance of having a Caldivascar event heart attack in 0:13:25.240 --> 0:13:28.040 China in the next two or three years, and that 0:13:28.040 --> 0:13:31.920 that's a powerful number. Especially as leading indicator rithology, I 0:13:31.960 --> 0:13:55.599 wanted to get involved in this. So that's the backstory. 0:13:56.800 --> 0:14:00.559 We talk a lot about the concept of the really 0:14:00.600 --> 0:14:04.840 the foundation of men's health as a discipline started in 0:14:04.960 --> 0:14:07.440 nineteen ninety eight with the advent of the little Blue pill. 0:14:07.520 --> 0:14:10.360 And we realized all those data that came out of 0:14:10.720 --> 0:14:14.040 Olmsted County, which is the Mayo Clinic data in Framingham, 0:14:14.080 --> 0:14:17.079 which is your alma mater at Harvard, looking at these 0:14:17.120 --> 0:14:20.280 cardiovascular indicators, and right, you know, any guy that had 0:14:20.600 --> 0:14:22.560 any degree of wrecked out his function in his forties 0:14:22.560 --> 0:14:24.880 has a two to threefold higher incident of a major 0:14:25.480 --> 0:14:29.000 associated cardiac event within those ensuing five to even ten years, 0:14:29.040 --> 0:14:31.240 and so right that we've always looked at that, and 0:14:31.960 --> 0:14:34.600 the way to a man's heart is probably not through 0:14:34.600 --> 0:14:37.160 his stomach but to his penis, honestly, and both from 0:14:37.160 --> 0:14:39.920 an incentive standpoint as well as from a cardiovascular arist 0:14:40.040 --> 0:14:41.160 ratification standpoint. 0:14:41.200 --> 0:14:42.680 So anything we can do to get. 0:14:42.720 --> 0:14:47.640 In early on this is really interesting, interesting advice. And 0:14:48.360 --> 0:14:51.120 we just got done with Men's Health Month, and you know, 0:14:51.160 --> 0:14:54.360 I always like to say that genital health is general health, 0:14:54.680 --> 0:14:57.480 and so you have something that is genital health that 0:14:57.760 --> 0:15:00.160 very much correlates to general health. So talk to me 0:15:00.200 --> 0:15:02.880 about why I'm gonna I'm going to set up a 0:15:02.920 --> 0:15:04.960 sales pitch for you and then and then I'll probably 0:15:04.960 --> 0:15:07.520 pull back because I'm skeptical and don't like selling things. 0:15:07.920 --> 0:15:10.280 But tell me why every guy you should have this 0:15:10.400 --> 0:15:12.920 device and explain what it does. Explain this to the technology, 0:15:12.920 --> 0:15:15.480 and explain the data that we get if we're wearing 0:15:15.800 --> 0:15:17.520 one of these pnile rings. 0:15:17.600 --> 0:15:20.040 Yeah, let's first just go back to biograph, just if 0:15:20.080 --> 0:15:24.120 I could for just one moment. Of course, so Vader 0:15:24.520 --> 0:15:27.280 was validated with subjective data. There's a scoring scheme as 0:15:27.280 --> 0:15:29.920 you know, called the ie F YEP. That's a bunch 0:15:29.960 --> 0:15:34.240 of questions about your sexual health. Well, it's subjective. For example, 0:15:34.480 --> 0:15:36.680 how is your sexual health over the last thirty days. Well, 0:15:36.840 --> 0:15:38.200 you know, if I'm putting a prison room with you, 0:15:38.280 --> 0:15:40.000 my secial health is going to be really bad over 0:15:39.680 --> 0:15:41.840 the next thirty days. Other hand, put me in a 0:15:41.920 --> 0:15:46.200 room with some some fashion, some model, it's going to 0:15:46.280 --> 0:15:48.200 be great. So when we start taking care of people 0:15:48.240 --> 0:15:51.640 on a base of subjective scoring systems, we make mistakes situational. 0:15:51.720 --> 0:15:54.040 So as I recall with fives were applying for viacara. 0:15:54.080 --> 0:15:56.960 There there was seven papers, two of which showed no 0:15:57.000 --> 0:15:59.000 more benefit of the placebo, and then one of them 0:15:59.080 --> 0:16:01.800 was the largest loge number of subjects in it. There's 0:16:01.840 --> 0:16:04.400 one paper that was just you know, had men with 0:16:04.440 --> 0:16:06.440 prostate disease that had the most response. I think we're 0:16:06.440 --> 0:16:09.360 seventy percent improvement on the ief. Well, most men that 0:16:09.440 --> 0:16:12.280 don't have prostate cans haven't had surgery in the prostate. 0:16:12.720 --> 0:16:15.040 And the other four papers show nor more benefit than 0:16:15.080 --> 0:16:18.080 the thirty five to forty percent range. Well placebos thirty percent, 0:16:18.200 --> 0:16:21.200 So we're not talking about a powerful boner pill here 0:16:21.240 --> 0:16:22.760 the way you know, the way the way you know, 0:16:22.800 --> 0:16:25.400 And we really have fallen into the trap of of 0:16:25.480 --> 0:16:29.120 succumbing to I think bad data, subjective data, and form 0:16:29.120 --> 0:16:31.920 of marketing when it comes to taking the pills for everyone. 0:16:32.040 --> 0:16:34.640 So what is our what do we do well? Minor 0:16:34.640 --> 0:16:36.640 harackers want to hack health, but you can't hack health 0:16:37.160 --> 0:16:39.560 unless you can track it. You can't really fix things, 0:16:39.600 --> 0:16:42.160 in my opinion, unless you can actually measure them and 0:16:42.200 --> 0:16:46.000 measure them objectively. So our device we embedded sensors into 0:16:46.040 --> 0:16:48.120 an erection ray. I don't like calling it a cock 0:16:48.200 --> 0:16:50.480 ring because that puts it in the context of a 0:16:50.520 --> 0:16:54.440 sex toward toward novelty. I suppose something that that is 0:16:55.000 --> 0:16:58.920 variable with valuable data, but also is a form that's 0:16:58.960 --> 0:17:02.160 going to optimize some sexual performance. So in better senses, 0:17:02.160 --> 0:17:04.760 into an direction ring. One overnight, we count the number 0:17:04.800 --> 0:17:09.199 optional directions, measure the duration and firmness. One during sexy 0:17:09.200 --> 0:17:12.440 measure duration and firmness. And with this information we give 0:17:12.520 --> 0:17:15.520 we provide people what we call an erect out fitness score. 0:17:16.240 --> 0:17:20.440 Where fitness oriented culture. We all of us, including both 0:17:20.520 --> 0:17:22.680 you young guys on this call, are on the road 0:17:22.760 --> 0:17:25.679 from erect out fitness to rect ale this function. And 0:17:25.880 --> 0:17:27.280 we don't know where we are on the road, and 0:17:27.400 --> 0:17:29.879 we drive a car, we have a dashboard. If you 0:17:29.880 --> 0:17:32.159 don't have a dashboard, we're likely to break down, crash 0:17:32.200 --> 0:17:34.879 around a gas you don't have problems. So we're giving 0:17:34.960 --> 0:17:38.480 men and the healthcare providers data that tells them where 0:17:38.520 --> 0:17:41.160 you are on that road, in addition to which we're 0:17:41.160 --> 0:17:44.879 also optimizing their performance. Because an effective erection ring is 0:17:44.920 --> 0:17:46.399 not one of these o rings that you see in 0:17:46.440 --> 0:17:50.680 sex toy stores that essentially like a gasket for your dick. 0:17:50.920 --> 0:17:52.240 You know you have to have you have to have 0:17:52.280 --> 0:17:54.360 an direction for it to work. You slide it down 0:17:54.359 --> 0:17:56.520 your penis. It chokes off your penis. It's like a 0:17:56.600 --> 0:17:59.720 relation of your penis. It's coming off teria of blood flow. Uh. 0:18:00.040 --> 0:18:02.000 And you know they're considered to be dangerous. They're wret 0:18:02.000 --> 0:18:04.199 for more than twenty to thirty minutes. It's probably more 0:18:04.240 --> 0:18:07.639 like an hour. But if people have diabetes, hypertension, compromised circulation, 0:18:08.160 --> 0:18:09.399 they can be quite problematic. 0:18:09.480 --> 0:18:12.240 Boy, do I have stories that involve dremal saws and 0:18:12.320 --> 0:18:15.400 late nights in the emergency room, bolt cutters, jaws of life. 0:18:15.720 --> 0:18:17.800 You're absolutely right. I'm sure you've seen it too as 0:18:17.800 --> 0:18:18.679 an er doctor. 0:18:18.800 --> 0:18:21.840 So we've documented a quarter million, two undred thousand directions 0:18:21.920 --> 0:18:25.000 lest time booked on four thousand men. We have the 0:18:25.000 --> 0:18:29.880 world's largest database, and researchers of mine that data to say, well, 0:18:30.000 --> 0:18:32.879 what really works, what doesn't work? And when comes to 0:18:32.960 --> 0:18:36.000 men's sexual health, a lot of the things that have 0:18:36.080 --> 0:18:39.320 been recommended have been either untested. Frank quite a few 0:18:39.400 --> 0:18:42.480 that don't work. And in addition to which you know, 0:18:42.520 --> 0:18:47.280 there are several papers underway right now correlating nocturnal erection 0:18:47.400 --> 0:18:51.600 parameters with CT calcium scores for cardiacal highbassue risk and 0:18:51.640 --> 0:18:54.399 the blood and the markets appob and other markets of 0:18:54.720 --> 0:18:59.200 cardiabasket health, and those papers will look them out. One 0:18:59.240 --> 0:19:01.359 will be presented this fall, the other ones will come 0:19:01.359 --> 0:19:04.359 out next year. As you know, the academic wheels of 0:19:04.400 --> 0:19:07.240 research turn slowly. But I can tell you what the 0:19:07.240 --> 0:19:09.800 research shows because the research the biggest. The big research 0:19:09.800 --> 0:19:12.240 shows but men and doctors think this leading cause of 0:19:12.320 --> 0:19:15.920 rattles function is actually the second leading cause. Do you 0:19:15.960 --> 0:19:16.320 want to know? 0:19:16.840 --> 0:19:19.280 Yeah, tell me what your thoughts are, because I definitely 0:19:19.320 --> 0:19:19.720 have thoughts. 0:19:19.800 --> 0:19:22.440