1 00:00:00,160 --> 00:00:04,680 Speaker 1: Quest Love Supreme is a production of iHeartRadio. 2 00:00:06,559 --> 00:00:08,399 Speaker 2: Hey y'all, this is on paid bill from Team Supreme. 3 00:00:08,640 --> 00:00:10,719 Speaker 2: We're back with part two of our QLs interview with 4 00:00:10,800 --> 00:00:13,640 Speaker 2: Chris Robinson. Part one. Chris spoke about growing up in 5 00:00:13,680 --> 00:00:16,040 Speaker 2: Baltimore and cultivating a career as one of the biggest 6 00:00:16,120 --> 00:00:18,760 Speaker 2: music video directors of the nineteen nineties and two thousands. 7 00:00:19,120 --> 00:00:22,200 Speaker 2: He shared some secrets about working with Eric Abadu, Lord Treka, 8 00:00:22,239 --> 00:00:24,880 Speaker 2: Peter Gunns, and Ella Cool Jay. He also discussed his 9 00:00:24,920 --> 00:00:28,320 Speaker 2: new project, Shooting Stars, which covers the upbringing of bron James. 10 00:00:28,360 --> 00:00:30,800 Speaker 2: If you haven't already, please check out that episode. Now 11 00:00:30,840 --> 00:00:33,000 Speaker 2: here's part two. 12 00:00:35,800 --> 00:00:37,239 Speaker 3: I want to hear if there's a way that you 13 00:00:37,280 --> 00:00:41,080 Speaker 3: can give cautionary tales without compromising your position or your 14 00:00:41,120 --> 00:00:45,159 Speaker 3: relationships and whatnot. But this is a theory that I 15 00:00:45,200 --> 00:00:47,839 Speaker 3: have now at this stage of my life, which is 16 00:00:49,120 --> 00:00:55,200 Speaker 3: I think when we turn thirty or forty, this is 17 00:00:55,240 --> 00:00:57,800 Speaker 3: when we start to become experts. And I don't think 18 00:00:57,800 --> 00:01:00,480 Speaker 3: it's more or less that we become experts more than then. 19 00:01:01,120 --> 00:01:03,240 Speaker 3: I think in the first twenty twenty five thirty years 20 00:01:03,280 --> 00:01:06,000 Speaker 3: of our life we take an assessment of Okay, this 21 00:01:06,160 --> 00:01:10,200 Speaker 3: is pleasurable and this is painful, and so we basically 22 00:01:10,319 --> 00:01:13,000 Speaker 3: want to just do the greatest hits and just take 23 00:01:13,040 --> 00:01:15,800 Speaker 3: a compilation of all the pleasurable things and then apply 24 00:01:15,880 --> 00:01:18,520 Speaker 3: that to it, and then we become experts, Like we 25 00:01:18,640 --> 00:01:21,479 Speaker 3: know that you know, if you touch the soul if you're. 26 00:01:21,400 --> 00:01:22,040 Speaker 4: Going to get burnt. 27 00:01:22,120 --> 00:01:24,000 Speaker 3: You know, if you walk across the street without looking 28 00:01:24,000 --> 00:01:26,760 Speaker 3: both ways, you're going to get hit. So basically, you 29 00:01:26,760 --> 00:01:29,800 Speaker 3: know it's a compilation of life lessons, and then that's 30 00:01:29,800 --> 00:01:32,240 Speaker 3: how you're supposed to proceed on from forty and above. 31 00:01:32,760 --> 00:01:41,360 Speaker 3: So for you are there never again moments for directing 32 00:01:42,160 --> 00:01:44,520 Speaker 3: in terms of and I don't mean like I'll never 33 00:01:44,560 --> 00:01:47,760 Speaker 3: work with this particular person again, but you already know that, 34 00:01:48,000 --> 00:01:52,400 Speaker 3: Like all right, I can't double book that, Like what 35 00:01:52,400 --> 00:01:55,240 Speaker 3: what lessons have you learned that are like never again? 36 00:01:55,640 --> 00:02:02,560 Speaker 5: That's a crazy question. Open my brain up. It's wanting 37 00:02:03,360 --> 00:02:10,800 Speaker 5: the gigs so bad that you compromise what your vision is. 38 00:02:11,840 --> 00:02:16,400 Speaker 5: It is never ever, ever, ever ever worked for me, Right. 39 00:02:16,520 --> 00:02:20,680 Speaker 3: And so you said yes to an artist before you 40 00:02:20,919 --> 00:02:23,920 Speaker 3: even have a solid creative vision for it. 41 00:02:24,520 --> 00:02:28,320 Speaker 5: Oh, I've definitely done that and that's worked out. That 42 00:02:28,400 --> 00:02:31,120 Speaker 5: might be a timing thing right. What I what I'm 43 00:02:31,160 --> 00:02:35,919 Speaker 5: talking about is like, you have to take this job, 44 00:02:37,120 --> 00:02:40,440 Speaker 5: but you have to use this DP and you have 45 00:02:40,520 --> 00:02:44,799 Speaker 5: to shoot in this city, or you have to use 46 00:02:45,160 --> 00:02:49,959 Speaker 5: use this use either use someone or put a patina 47 00:02:50,040 --> 00:02:53,079 Speaker 5: on it that we want it to be right now. 48 00:02:53,080 --> 00:02:55,640 Speaker 5: Commercials are different, right because an ad agency works on 49 00:02:55,680 --> 00:02:58,320 Speaker 5: that for a year before you ever get a phone call, 50 00:02:58,440 --> 00:03:01,840 Speaker 5: so we understand their vision of what they're looking for. 51 00:03:01,840 --> 00:03:06,200 Speaker 5: But when it comes to something creative, anytime I've attempted 52 00:03:06,240 --> 00:03:13,160 Speaker 5: to do it it it didn't work or it wasn't satisfying. 53 00:03:13,200 --> 00:03:18,840 Speaker 5: So my advice would be, never compromise your your your 54 00:03:19,040 --> 00:03:23,840 Speaker 5: thought for the money. You know it just doesn't work. 55 00:03:24,080 --> 00:03:28,040 Speaker 5: I have a dad thing, as I always tell my son, 56 00:03:28,120 --> 00:03:32,040 Speaker 5: I go okay. When I was on JV, I could kick, 57 00:03:32,840 --> 00:03:35,040 Speaker 5: like so we were just in practice and I was kicking, 58 00:03:35,120 --> 00:03:39,000 Speaker 5: booming the ball and the coach was like, Robinson, you 59 00:03:39,040 --> 00:03:41,320 Speaker 5: could kick, you're aligneman. I ain't never seen a lineman kick. 60 00:03:41,320 --> 00:03:43,400 Speaker 5: I go, yeah, I can kick, so he gives me 61 00:03:43,480 --> 00:03:47,120 Speaker 5: the job. I'm kicking off. So before that, a coach 62 00:03:47,160 --> 00:03:48,560 Speaker 5: comes up to me and he goes, hey, man, you're 63 00:03:48,600 --> 00:03:51,400 Speaker 5: planning your foot all wrong. You got to put your 64 00:03:51,400 --> 00:03:53,480 Speaker 5: foot closer to the ball so you can get more 65 00:03:53,560 --> 00:03:57,160 Speaker 5: lyft on. So here we go our first scrimmage against 66 00:03:57,200 --> 00:04:00,680 Speaker 5: our high school rival, and I go out to the coach. 67 00:04:00,760 --> 00:04:02,480 Speaker 5: I plant my footwear, he tells me, and the ball 68 00:04:02,560 --> 00:04:06,720 Speaker 5: goes straight up and straight down, and I get fired. 69 00:04:06,840 --> 00:04:09,720 Speaker 5: I'm no longer kicking the ball, And that, to me 70 00:04:09,880 --> 00:04:13,440 Speaker 5: is the metaphor of when I'm listening, I'm in my flow. 71 00:04:13,560 --> 00:04:15,320 Speaker 5: I know how to do this, I know the people 72 00:04:15,360 --> 00:04:18,120 Speaker 5: I want to use, because it's a it's a business 73 00:04:18,360 --> 00:04:22,120 Speaker 5: in an art form where you you collaborate, but then 74 00:04:22,160 --> 00:04:25,600 Speaker 5: somebody tells you not to do what you do with 75 00:04:25,760 --> 00:04:28,560 Speaker 5: you working for you. And the reason you called me 76 00:04:29,160 --> 00:04:32,560 Speaker 5: because this is what I do, and I've done it 77 00:04:32,640 --> 00:04:36,719 Speaker 5: a couple times regretfully, because the opportunity was so big. 78 00:04:37,360 --> 00:04:39,560 Speaker 5: And so when they come at you, when they go, hey, man, 79 00:04:39,600 --> 00:04:42,720 Speaker 5: this opportunity is big. You're going to do what we say. 80 00:04:43,880 --> 00:04:46,920 Speaker 5: It's difficult to turn it down, you know, and if 81 00:04:46,920 --> 00:04:49,480 Speaker 5: you have enough political acumen, then you know how to 82 00:04:49,520 --> 00:04:51,599 Speaker 5: twist it and turn it to still do what you 83 00:04:51,640 --> 00:04:55,719 Speaker 5: want to do. Cool. I really don't have that gift, 84 00:04:56,200 --> 00:04:59,000 Speaker 5: you know what I mean. I'm like I'm true to 85 00:04:59,520 --> 00:05:03,600 Speaker 5: whatever that so I would say, never ever do that. 86 00:05:04,200 --> 00:05:06,480 Speaker 5: And I know it's a difficult thing, you know, because 87 00:05:06,480 --> 00:05:09,400 Speaker 5: the opportunities are what they are. But I think that 88 00:05:09,520 --> 00:05:10,720 Speaker 5: for me is the biggest one. 89 00:05:11,240 --> 00:05:12,920 Speaker 4: Are you the type of director? 90 00:05:13,680 --> 00:05:16,400 Speaker 3: And I don't mean micromanaging that annoying way, like always 91 00:05:16,400 --> 00:05:19,800 Speaker 3: over your shoulder looking, But for me, I feel like 92 00:05:19,920 --> 00:05:24,800 Speaker 3: at the editing is the most important part of your presentation, 93 00:05:26,080 --> 00:05:29,800 Speaker 3: like because editing can be I know, for some what's say, well, no, 94 00:05:30,400 --> 00:05:32,520 Speaker 3: the story concepts the most important part. And some people 95 00:05:32,520 --> 00:05:34,800 Speaker 3: would say no, it's actually the look of it, like 96 00:05:34,839 --> 00:05:37,760 Speaker 3: the art, direction, the lighting. Some people say the SHOT's 97 00:05:37,760 --> 00:05:40,080 Speaker 3: the most important part. For me, I fall in love 98 00:05:40,080 --> 00:05:41,800 Speaker 3: with the editing. I mean a lot of you know, 99 00:05:41,960 --> 00:05:45,120 Speaker 3: nine times out of ten, I'm working with footage that 100 00:05:45,200 --> 00:05:47,200 Speaker 3: already exists already, so it's not like I have to 101 00:05:47,240 --> 00:05:53,919 Speaker 3: shoot all my content. But in terms of storytelling, do 102 00:05:54,040 --> 00:06:00,320 Speaker 3: you allow your lighting person, your linsman, your editor, do 103 00:06:00,400 --> 00:06:03,160 Speaker 3: you give them free reign to do what they do? 104 00:06:03,440 --> 00:06:07,400 Speaker 3: Or are you always over their shoulder from soup to nuts, 105 00:06:08,000 --> 00:06:11,960 Speaker 3: like micromanaging what it is. 106 00:06:11,960 --> 00:06:18,880 Speaker 5: Like I do in that I'm giving everyone the vision. 107 00:06:19,400 --> 00:06:22,200 Speaker 5: I'm going, Hey, this is how I see it before 108 00:06:22,200 --> 00:06:24,200 Speaker 5: we ever get out there on the playing field, and 109 00:06:24,480 --> 00:06:28,880 Speaker 5: before we ever roll one second of zeros and ones. 110 00:06:28,920 --> 00:06:33,000 Speaker 5: It's not film anymore. So I always like to meet. 111 00:06:33,160 --> 00:06:35,440 Speaker 5: I like pre pro I like setting down, I like 112 00:06:35,480 --> 00:06:40,920 Speaker 5: looking at references, and I include the editor in that, right, 113 00:06:41,120 --> 00:06:43,520 Speaker 5: I'll send the treatment. If it was a video, I 114 00:06:43,520 --> 00:06:46,839 Speaker 5: would send the treatment to the editor before we ever shot, 115 00:06:47,000 --> 00:06:49,680 Speaker 5: you know. And there were certain guys like Jeff Sellers, 116 00:06:50,160 --> 00:06:54,640 Speaker 5: amazing dude, and he was like Scorsesees editor to me 117 00:06:54,880 --> 00:06:57,800 Speaker 5: because I could give him, you know, when we were 118 00:06:57,800 --> 00:07:00,960 Speaker 5: shooting two videos a week back in the day, I 119 00:07:01,000 --> 00:07:03,599 Speaker 5: had to have trust, you know, to go all right, 120 00:07:03,680 --> 00:07:06,200 Speaker 5: here's this, I'm going to shoot this. When I get back, 121 00:07:06,279 --> 00:07:11,320 Speaker 5: we'll talk. And Jeff ninety percent of the time, you know, 122 00:07:11,440 --> 00:07:14,600 Speaker 5: he would hit it, you know. So, But those kind 123 00:07:14,600 --> 00:07:19,360 Speaker 5: of relationships are few and far between, right, So in videos, 124 00:07:19,600 --> 00:07:21,880 Speaker 5: I worked with like four or five different editors. 125 00:07:22,160 --> 00:07:23,840 Speaker 3: When you were in the in the eye of the 126 00:07:23,880 --> 00:07:29,400 Speaker 3: storm of video making, how many videos, well, you said 127 00:07:29,400 --> 00:07:31,760 Speaker 3: a week, how many videos a month would you book? 128 00:07:35,200 --> 00:07:38,520 Speaker 5: Well, I know this, for three years in a row, 129 00:07:39,880 --> 00:07:43,560 Speaker 5: I hit between forty eight and fifty. 130 00:07:43,760 --> 00:07:44,680 Speaker 4: Wait, wait. 131 00:07:47,880 --> 00:07:51,400 Speaker 5: For three years in a row, right, I noticed because 132 00:07:51,800 --> 00:07:54,800 Speaker 5: that's when I had left part as in left HSI 133 00:07:54,880 --> 00:07:59,600 Speaker 5: and I had my own company. I did between fifty 134 00:08:00,480 --> 00:08:05,280 Speaker 5: videos a year to fifty. Probably the year I did 135 00:08:05,280 --> 00:08:08,840 Speaker 5: the most videos were like fifty six, so that was 136 00:08:09,040 --> 00:08:13,160 Speaker 5: doing a video one by the video with and Had. 137 00:08:13,600 --> 00:08:17,400 Speaker 5: I had three rotating producers who only worked with me. 138 00:08:18,120 --> 00:08:24,240 Speaker 5: I had about five rotating editors and my executive producer Roseanne, 139 00:08:24,280 --> 00:08:29,840 Speaker 5: which too early as well. He really managed all that well. 140 00:08:30,600 --> 00:08:33,720 Speaker 5: And it was go ahead, Chris, get on a plane, 141 00:08:34,600 --> 00:08:37,199 Speaker 5: go and I would have to show up and do 142 00:08:37,320 --> 00:08:42,000 Speaker 5: my job. And I you know, it was such a 143 00:08:42,040 --> 00:08:47,280 Speaker 5: beautiful time that we were able to do it and 144 00:08:47,320 --> 00:08:50,560 Speaker 5: still keep the integrity of the art right, because that 145 00:08:50,679 --> 00:08:51,520 Speaker 5: was big on that too. 146 00:08:51,720 --> 00:08:54,520 Speaker 6: No vacation, No vacation Crystal in three years. 147 00:08:54,960 --> 00:09:00,520 Speaker 5: Let me tell you, I was upset, but wanted to 148 00:09:00,559 --> 00:09:01,360 Speaker 5: take a vacation. 149 00:09:02,120 --> 00:09:04,960 Speaker 4: I remember listens. 150 00:09:07,320 --> 00:09:10,600 Speaker 5: I had this guy Michael Lucero. I don't know if 151 00:09:10,640 --> 00:09:15,080 Speaker 5: you guys know, yeah, Michael Sarah was amazing. He's passed, 152 00:09:15,400 --> 00:09:19,839 Speaker 5: you know, rec in pees. Michael Lucero did ninety three 153 00:09:19,880 --> 00:09:26,120 Speaker 5: to Infinity. Yes, he did busting dirty. And when I 154 00:09:26,200 --> 00:09:29,520 Speaker 5: when I first had a company interested in me, which 155 00:09:29,520 --> 00:09:32,760 Speaker 5: is where I met Roseanne. She was the executive producer 156 00:09:32,880 --> 00:09:34,800 Speaker 5: of his company. It was called What You See Is 157 00:09:34,840 --> 00:09:39,080 Speaker 5: What You Get, and they were in San Francisco, so 158 00:09:39,160 --> 00:09:41,800 Speaker 5: I flew out from Baltimore to San Francisco, met them, 159 00:09:42,360 --> 00:09:45,480 Speaker 5: and the whole nine. Well. He was such a good dude. 160 00:09:45,600 --> 00:09:47,720 Speaker 5: He was kind of like a you know, one of 161 00:09:47,720 --> 00:09:50,800 Speaker 5: these guys who climbed mountains and you know, kind of 162 00:09:50,920 --> 00:09:53,360 Speaker 5: kind of that kind of dude, but an amazing direction. 163 00:09:53,160 --> 00:09:56,160 Speaker 4: As that video. Okay, Yeah, learned. 164 00:09:55,960 --> 00:09:58,520 Speaker 5: A lot from him, learned a lot from him, learned 165 00:09:58,520 --> 00:10:01,560 Speaker 5: how to write treatments. Was such a such a good man. 166 00:10:01,880 --> 00:10:04,960 Speaker 5: But he every year he would take us on vacation 167 00:10:05,720 --> 00:10:07,560 Speaker 5: and we would going to Mexico. He would take the 168 00:10:07,600 --> 00:10:11,000 Speaker 5: company on vacation. And the first year I was there, 169 00:10:11,559 --> 00:10:14,319 Speaker 5: I wasn't really you know, getting a lot of work. 170 00:10:14,960 --> 00:10:18,000 Speaker 5: And I was pissed that they wanted to take a 171 00:10:18,080 --> 00:10:20,160 Speaker 5: vacation and he wanted to fly me in, pay for it, 172 00:10:20,240 --> 00:10:22,800 Speaker 5: pay for my room, and I did not go. And 173 00:10:22,880 --> 00:10:27,040 Speaker 5: I was like, who's taking a vacation. We need to work. 174 00:10:27,120 --> 00:10:30,200 Speaker 5: So I was a little over indexing. I was sitting 175 00:10:30,280 --> 00:10:33,560 Speaker 5: back then because I wanted it so bad. And you know, 176 00:10:33,640 --> 00:10:37,920 Speaker 5: there's great photos that Robin Frank, who was my rep, 177 00:10:38,160 --> 00:10:40,840 Speaker 5: has sent to me recently, like of that trip that 178 00:10:40,920 --> 00:10:44,600 Speaker 5: I missed that that I could have been at. You know, well, 179 00:10:44,880 --> 00:10:48,360 Speaker 5: I was sitting at home in Baltimore convention about you know, 180 00:10:49,080 --> 00:10:52,280 Speaker 5: not working instead of going on vacation exactly. 181 00:10:52,640 --> 00:10:58,320 Speaker 3: So can you walk me through the process, because I'm 182 00:10:58,400 --> 00:11:02,840 Speaker 3: learning now that in order to be creative, you should 183 00:11:02,880 --> 00:11:05,880 Speaker 3: really dedicate, or at least for me, what works for 184 00:11:05,960 --> 00:11:10,840 Speaker 3: me is a lot of silence, a lot of soulas 185 00:11:10,880 --> 00:11:12,840 Speaker 3: a lot of silence. I used to be the type 186 00:11:12,880 --> 00:11:20,680 Speaker 3: of person that sort of reveled and chaos, but I realized, like, oh, 187 00:11:21,160 --> 00:11:23,560 Speaker 3: like during the pandemic, then every idea came to me 188 00:11:24,360 --> 00:11:28,640 Speaker 3: and suddenly inspiration came. So okay, so in the eye 189 00:11:28,640 --> 00:11:31,840 Speaker 3: of that storm, So all right, let's go to let's 190 00:11:31,880 --> 00:11:36,640 Speaker 3: go to two thousand and five. Okay, right, Like, how 191 00:11:36,760 --> 00:11:42,000 Speaker 3: long do you sit with And I'm going back to 192 00:11:42,080 --> 00:11:45,320 Speaker 3: videos because I feel like video I feel like videos 193 00:11:45,320 --> 00:11:48,040 Speaker 3: are harder than movies because you basically have four minutes 194 00:11:48,080 --> 00:11:51,720 Speaker 3: to tell a story and really knock it out the park. 195 00:11:52,200 --> 00:11:54,960 Speaker 3: So what is your process? How long do you sit 196 00:11:55,000 --> 00:11:57,120 Speaker 3: with the song. Do you sit with a team of 197 00:11:57,160 --> 00:11:59,680 Speaker 3: people and think of ideas? Do you look at the 198 00:11:59,679 --> 00:12:02,880 Speaker 3: physical build to the person. Do you do you get 199 00:12:02,880 --> 00:12:04,719 Speaker 3: to know them and see if they're athletic, if they 200 00:12:04,720 --> 00:12:06,000 Speaker 3: know how to run, if they know how to drive 201 00:12:06,040 --> 00:12:06,360 Speaker 3: a car? 202 00:12:06,559 --> 00:12:10,280 Speaker 4: Like what they're in Walk me through the basic like. 203 00:12:10,200 --> 00:12:12,719 Speaker 3: How long do you sit with the song before you 204 00:12:12,800 --> 00:12:14,719 Speaker 3: suddenly see what it is? 205 00:12:16,160 --> 00:12:23,520 Speaker 5: It for music videos? Man? It is? It was. It's different. 206 00:12:23,880 --> 00:12:28,719 Speaker 5: It depends on what the song. The song truly inspired me, right, 207 00:12:29,000 --> 00:12:32,080 Speaker 5: So a script will inspire you, but the song really 208 00:12:32,120 --> 00:12:37,560 Speaker 5: inspired would inspire me. For instance, you know when I 209 00:12:37,600 --> 00:12:44,959 Speaker 5: heard you know, I received Nojega song what what what? What? What? What? What? 210 00:12:45,840 --> 00:12:49,360 Speaker 5: So super Thug? I got super Doug. I wrote that 211 00:12:49,400 --> 00:12:52,520 Speaker 5: in twenty minutes because I had had this idea about 212 00:12:52,559 --> 00:12:55,440 Speaker 5: camels in the desert and it had been around for 213 00:12:55,480 --> 00:12:58,320 Speaker 5: a long time in my head, is rolling around in 214 00:12:58,320 --> 00:13:01,920 Speaker 5: my head. So I wrote that. And it's funny because 215 00:13:01,920 --> 00:13:04,440 Speaker 5: my rep was like, this is the quickest treatment you've 216 00:13:04,440 --> 00:13:07,560 Speaker 5: ever written. Are you sure you want me to turn 217 00:13:07,600 --> 00:13:09,120 Speaker 5: this in? And I was like, yeah, this is it. 218 00:13:09,720 --> 00:13:12,240 Speaker 5: Because I was a little notorious for sending in a 219 00:13:12,320 --> 00:13:16,560 Speaker 5: treatment late because of exactly what you're describing or taking 220 00:13:16,600 --> 00:13:20,720 Speaker 5: your time living with it. So when I did, I 221 00:13:20,800 --> 00:13:26,319 Speaker 5: received you don't know my Name from Alicia. I remember 222 00:13:27,040 --> 00:13:32,439 Speaker 5: sitting in the house eight hours just listening to it, 223 00:13:33,120 --> 00:13:35,560 Speaker 5: and I kept almost s getting it. Then I flew 224 00:13:35,600 --> 00:13:38,560 Speaker 5: to La and I had an assistant. Her name was 225 00:13:38,640 --> 00:13:42,080 Speaker 5: Nia Andrews. She's in music like her dad was in 226 00:13:44,000 --> 00:13:48,680 Speaker 5: He wrote all freak out like he's part of that legacy. 227 00:13:49,200 --> 00:13:53,600 Speaker 5: So we drove around LA for eight hours. I remember 228 00:13:53,600 --> 00:13:56,640 Speaker 5: we went to Mallebook. We just were listening to this 229 00:13:56,800 --> 00:14:02,040 Speaker 5: song on repeat. And then later that night she called 230 00:14:02,080 --> 00:14:05,360 Speaker 5: me and she goes, well, what about you know? And 231 00:14:05,400 --> 00:14:08,360 Speaker 5: then the idea so she it would pingpong back and forth. 232 00:14:09,000 --> 00:14:12,320 Speaker 5: So there's some things I would do totally solo. There's 233 00:14:12,320 --> 00:14:15,720 Speaker 5: some things. Jesse Terrero used to be my assistant, good 234 00:14:15,760 --> 00:14:19,600 Speaker 5: brother and one of my best friends, and he would 235 00:14:19,640 --> 00:14:22,560 Speaker 5: he may come up with something. Neil Feldman was an 236 00:14:22,600 --> 00:14:26,360 Speaker 5: assistant minor. I'd given the outline and do it. But 237 00:14:26,480 --> 00:14:30,600 Speaker 5: about I'd say a good seventy percent of the time 238 00:14:31,080 --> 00:14:34,960 Speaker 5: it was just me dipping out. You know. I got 239 00:14:34,960 --> 00:14:38,520 Speaker 5: a house in Maryland, sitting on the back porch and 240 00:14:38,720 --> 00:14:42,400 Speaker 5: playing it in the headphones and just vibing and sometimes 241 00:14:42,440 --> 00:14:44,920 Speaker 5: that could take me two days, three days. 242 00:14:45,040 --> 00:14:47,120 Speaker 6: And I just say, says, you mentioned Alicia Keys video. 243 00:14:47,440 --> 00:14:49,520 Speaker 7: Did did you have everything in your head even the 244 00:14:49,560 --> 00:14:52,480 Speaker 7: casting of that video when you were thinking of the concept. 245 00:14:52,720 --> 00:14:53,520 Speaker 7: You don't know my name? 246 00:14:53,760 --> 00:14:55,480 Speaker 4: And did most steps show up on time? 247 00:14:57,880 --> 00:15:08,600 Speaker 5: Listen? I don't remember, Listen. He's an artist, brother, he 248 00:15:11,000 --> 00:15:13,160 Speaker 5: was never on schedule, always on time. 249 00:15:16,040 --> 00:15:18,360 Speaker 6: But yeah, but did you think so in your mind? 250 00:15:18,440 --> 00:15:20,320 Speaker 7: Is that did that come out the deck directly way 251 00:15:20,360 --> 00:15:21,960 Speaker 7: you wanted it to players and everything, or that just 252 00:15:22,000 --> 00:15:22,720 Speaker 7: came later. 253 00:15:24,000 --> 00:15:28,480 Speaker 5: Most, however, I really truly can't remember how most became involved. 254 00:15:28,800 --> 00:15:34,000 Speaker 5: But Alicia's very she still isn't she was? She lives 255 00:15:34,040 --> 00:15:37,800 Speaker 5: that whole complete life, right, So she wasn't just down 256 00:15:37,840 --> 00:15:42,520 Speaker 5: for some video model, you know, coming through. She wasn't 257 00:15:42,560 --> 00:15:45,640 Speaker 5: down for people all up in her mouth kissing her, 258 00:15:46,080 --> 00:15:48,200 Speaker 5: you know, even no matter what the concept was. She 259 00:15:48,360 --> 00:15:52,560 Speaker 5: was very focused on, you know, being authentic telling the story, 260 00:15:52,560 --> 00:15:56,360 Speaker 5: but also being respectful in her life versus just just 261 00:15:56,400 --> 00:16:01,040 Speaker 5: the art. And I don't I I've known most through 262 00:16:01,040 --> 00:16:04,120 Speaker 5: my boy Set Free another Philly Cat for. 263 00:16:04,320 --> 00:16:10,000 Speaker 8: Minutes Free, shout out to set Free and I truly 264 00:16:10,040 --> 00:16:12,640 Speaker 8: can't remember, but when he came through, I was so 265 00:16:12,720 --> 00:16:15,800 Speaker 8: happy because I love the movies he'd been in, and 266 00:16:15,840 --> 00:16:16,480 Speaker 8: he was down. 267 00:16:17,000 --> 00:16:18,720 Speaker 5: You know. It was not a lot of money involved 268 00:16:18,720 --> 00:16:20,520 Speaker 5: in it or anything like that. He just came through 269 00:16:20,520 --> 00:16:24,400 Speaker 5: and represented. And you know, I still think that video 270 00:16:24,520 --> 00:16:29,400 Speaker 5: I should create a movie. I love Frank Frankie and Johnny. 271 00:16:31,080 --> 00:16:34,440 Speaker 5: I think it would be so dope to to, you know, 272 00:16:34,520 --> 00:16:37,400 Speaker 5: do that. And we shot it pan Pan in Harlem, 273 00:16:37,920 --> 00:16:41,720 Speaker 5: and Pan Pan's not there anymore, right, So that brother 274 00:16:41,760 --> 00:16:44,960 Speaker 5: made the best sans yeah, Pam Pan was Do. 275 00:16:46,880 --> 00:16:47,920 Speaker 6: You mentioned that? Chris? 276 00:16:47,960 --> 00:16:49,720 Speaker 7: What's another video you feel that way about that? You 277 00:16:49,720 --> 00:16:51,360 Speaker 7: could have just continued on and it could have been 278 00:16:51,400 --> 00:16:58,760 Speaker 7: a whole like Christy, break You off to so many videos. 279 00:16:58,920 --> 00:17:01,720 Speaker 4: Chris did so many videos. I forgot he did my video. 280 00:17:02,800 --> 00:17:04,960 Speaker 3: I'm sitting here like, wait a minute, I think Chris 281 00:17:04,960 --> 00:17:07,920 Speaker 3: directed the Roots video and I just oh, ship because 282 00:17:07,920 --> 00:17:09,840 Speaker 3: when you said the wire I was like, wait a minute, 283 00:17:10,400 --> 00:17:12,080 Speaker 3: A couple of wire cats are in my video for 284 00:17:12,160 --> 00:17:14,000 Speaker 3: break You And then that's right. 285 00:17:14,119 --> 00:17:20,359 Speaker 5: But I produced that video, so I was, and we 286 00:17:20,400 --> 00:17:22,000 Speaker 5: did the thing under the bed and the whole joy, 287 00:17:22,080 --> 00:17:24,960 Speaker 5: but it was that was no I love that video. 288 00:17:25,480 --> 00:17:27,560 Speaker 9: You know, the era of kind of the big budget 289 00:17:27,640 --> 00:17:32,359 Speaker 9: videos just kind of pretty much evaporated. How did you 290 00:17:32,440 --> 00:17:35,359 Speaker 9: and the other directors how did y'all transition during that period? 291 00:17:35,760 --> 00:17:36,560 Speaker 4: Went to movies? 292 00:17:37,440 --> 00:17:38,560 Speaker 5: Listen? Listen? 293 00:17:39,040 --> 00:17:39,840 Speaker 4: And what was that like? 294 00:17:39,960 --> 00:17:40,160 Speaker 5: Man? 295 00:17:40,240 --> 00:17:43,240 Speaker 9: Kind of seeing that that ecosystem just kind of dwindle. 296 00:17:44,000 --> 00:17:45,960 Speaker 5: You are, man, it's such a great question. 297 00:17:46,160 --> 00:17:48,920 Speaker 4: And it's YouTube your Napster. 298 00:17:50,280 --> 00:17:54,199 Speaker 5: Oh yeah, Napster is my Napster because Napster is the 299 00:17:54,200 --> 00:17:59,720 Speaker 5: reason the video budgets disappeared too. And I'll tell you man, 300 00:17:59,880 --> 00:18:02,760 Speaker 5: I once again, I wish I could say I saw 301 00:18:02,760 --> 00:18:07,760 Speaker 5: it coming, but we did not. And we I remember 302 00:18:08,560 --> 00:18:14,680 Speaker 5: literally there was there was like a week where the 303 00:18:14,720 --> 00:18:18,760 Speaker 5: bottom dropped out. I think fortunately I had already like 304 00:18:18,880 --> 00:18:22,679 Speaker 5: maybe started working with Kevin on Real Husbands or whatever 305 00:18:22,720 --> 00:18:27,320 Speaker 5: it was. But you know, my bread and butter, it 306 00:18:27,400 --> 00:18:31,200 Speaker 5: was chopped at the knees. And it was very much 307 00:18:31,320 --> 00:18:35,280 Speaker 5: like almost thinking it was a joke at first, Like 308 00:18:35,440 --> 00:18:38,320 Speaker 5: you know, labels would call and go, yeah we got X, 309 00:18:38,359 --> 00:18:41,399 Speaker 5: and I'd be like, really, now we're okay, so what 310 00:18:41,480 --> 00:18:43,399 Speaker 5: is it really? Because you know who you know this 311 00:18:43,600 --> 00:18:46,280 Speaker 5: artist and what they you know, the budget you're telling 312 00:18:46,320 --> 00:18:49,200 Speaker 5: me is what they need for their you know writer, 313 00:18:49,960 --> 00:18:53,320 Speaker 5: you know, like what this artist is. So I think, 314 00:18:53,920 --> 00:18:57,840 Speaker 5: you know, for me, it was just a it was 315 00:18:57,960 --> 00:19:04,120 Speaker 5: just a very difficult switch. But I started to understand it, 316 00:19:04,680 --> 00:19:07,359 Speaker 5: and I actually would call people. I'd call all the 317 00:19:07,359 --> 00:19:10,080 Speaker 5: people I met over the years and go like, Yo, 318 00:19:10,680 --> 00:19:13,480 Speaker 5: what's going on, Like what's happening? Like I didn't understand 319 00:19:13,520 --> 00:19:17,880 Speaker 5: the ramifications of napster and digital and all that time, 320 00:19:19,240 --> 00:19:21,920 Speaker 5: I was still going to the record store getting CDs. 321 00:19:22,240 --> 00:19:26,199 Speaker 3: Yeah, you know, see, I think or you know, in 322 00:19:26,240 --> 00:19:30,560 Speaker 3: the music business, many people look at Usher's Confessions as 323 00:19:30,600 --> 00:19:34,240 Speaker 3: the last album of that era. I mean, it was 324 00:19:34,280 --> 00:19:38,000 Speaker 3: the last album. It's the last brick and mortar album 325 00:19:38,600 --> 00:19:40,480 Speaker 3: where it sold ten million units. 326 00:19:40,800 --> 00:19:41,040 Speaker 4: Wow. 327 00:19:41,240 --> 00:19:43,240 Speaker 3: And then you know, like it came on two thousand 328 00:19:43,240 --> 00:19:46,840 Speaker 3: and three and then the age of ripping and all 329 00:19:46,880 --> 00:19:52,160 Speaker 3: that stuff really came into play. But I also feel 330 00:19:52,200 --> 00:19:55,679 Speaker 3: like I have a theory that maybe for the video world, 331 00:19:56,960 --> 00:20:02,240 Speaker 3: even though it wasn't financially responsible, I kind of feel 332 00:20:02,280 --> 00:20:09,200 Speaker 3: like the Rock the Boat video really marked an end, 333 00:20:09,359 --> 00:20:13,120 Speaker 3: even though other opulent videos were made kind of after. 334 00:20:14,200 --> 00:20:16,359 Speaker 3: But I feel like the effect of the Rock the 335 00:20:16,400 --> 00:20:20,119 Speaker 3: Boat video and kind of what it represented like just 336 00:20:20,160 --> 00:20:25,000 Speaker 3: the whole thing with the Leah's death flying to other locations, 337 00:20:25,160 --> 00:20:26,160 Speaker 3: private planes. 338 00:20:25,880 --> 00:20:28,199 Speaker 4: Da da da, Big Boxers, Dad on a boat on 339 00:20:28,240 --> 00:20:29,040 Speaker 4: a yacht, Da da Da. 340 00:20:29,720 --> 00:20:32,199 Speaker 3: I definitely remember a moment where that just kind of 341 00:20:33,440 --> 00:20:37,040 Speaker 3: paused the whole entire industry for a second. So even 342 00:20:37,040 --> 00:20:38,800 Speaker 3: though it wasn't like a direct thing where it's like, 343 00:20:39,440 --> 00:20:41,720 Speaker 3: you know, like a nine to eleven thing that changes 344 00:20:41,760 --> 00:20:46,119 Speaker 3: the world, or a January sixth thing like where you 345 00:20:46,160 --> 00:20:48,960 Speaker 3: can literally see a tangible thing, but I kind of 346 00:20:49,119 --> 00:20:54,120 Speaker 3: always wanted to know, like in the video world, was 347 00:20:54,119 --> 00:20:57,160 Speaker 3: was that a moment that gave you personal pause. 348 00:20:56,920 --> 00:21:00,479 Speaker 5: Like like your your soul, like your soul was like 349 00:21:00,600 --> 00:21:04,160 Speaker 5: put on pause. And I think we all had been 350 00:21:04,200 --> 00:21:06,639 Speaker 5: moving at one hundred miles an hour for so many 351 00:21:06,720 --> 00:21:10,239 Speaker 5: years and have had all these relationships and were so 352 00:21:10,520 --> 00:21:15,359 Speaker 5: deeply entrenched and you know, going for excellence that we 353 00:21:15,440 --> 00:21:21,400 Speaker 5: didn't realize the you know, how precious life is right 354 00:21:21,840 --> 00:21:27,919 Speaker 5: because we were so indexed on working. An example is 355 00:21:28,440 --> 00:21:32,640 Speaker 5: when the pandemic happened and I was home for three 356 00:21:32,680 --> 00:21:37,080 Speaker 5: weeks and I was bugging out a little bit. I 357 00:21:37,160 --> 00:21:41,280 Speaker 5: realized that I hadn't been anywhere for more than two 358 00:21:41,320 --> 00:21:46,480 Speaker 5: weeks for twenty years, right, so I had to stop 359 00:21:46,520 --> 00:21:49,280 Speaker 5: moving around. And I'm sure you guys went through that 360 00:21:49,400 --> 00:21:52,679 Speaker 5: same thing. And to your point, you know, when that 361 00:21:52,920 --> 00:21:56,720 Speaker 5: video happened and all those things happened, there was a 362 00:21:56,840 --> 00:22:02,159 Speaker 5: real the party will almost stopped, right, There was a 363 00:22:02,280 --> 00:22:06,040 Speaker 5: there was a halt, and because we all felt like 364 00:22:06,040 --> 00:22:10,040 Speaker 5: a Leo was our little sister, a little cousin, and 365 00:22:10,119 --> 00:22:12,040 Speaker 5: we loved it. It was a different kind of a 366 00:22:12,080 --> 00:22:15,520 Speaker 5: feeling when that happened. And and you know, we're all 367 00:22:15,600 --> 00:22:18,959 Speaker 5: jumping on planes and jumping on private planes and we're moving. 368 00:22:19,119 --> 00:22:22,040 Speaker 5: You know, we've been to I've been to Brazil to shoot. 369 00:22:22,280 --> 00:22:27,760 Speaker 5: We never really took We never thought about it about 370 00:22:28,040 --> 00:22:31,080 Speaker 5: safety and what could happen. And I think, look, that's 371 00:22:31,119 --> 00:22:34,480 Speaker 5: just something that happens in life. And I think it 372 00:22:34,640 --> 00:22:39,159 Speaker 5: just was business as usual for us to achieve a 373 00:22:39,200 --> 00:22:41,520 Speaker 5: great art form. I think we're hype. I think that 374 00:22:41,920 --> 00:22:46,040 Speaker 5: video is beautiful, and I think, of course, like you know, 375 00:22:46,920 --> 00:22:49,320 Speaker 5: you know, Hype himself as an artist wasn't only a 376 00:22:49,440 --> 00:22:52,880 Speaker 5: music video director. He was like our north star, and 377 00:22:52,960 --> 00:22:56,080 Speaker 5: he was tight with these artists and had relationships with 378 00:22:56,119 --> 00:22:59,719 Speaker 5: these artists in a way where you know, hi Williams 379 00:22:59,760 --> 00:23:02,880 Speaker 5: video could change in life as a musical artist, right, 380 00:23:03,400 --> 00:23:07,400 Speaker 5: And it just felt like all of our business, all 381 00:23:07,400 --> 00:23:11,080 Speaker 5: of our craft, had took a moment to breathe in 382 00:23:11,880 --> 00:23:14,520 Speaker 5: when that happened. So I agree with you, man, it 383 00:23:14,600 --> 00:23:19,440 Speaker 5: was It was tragic and beautiful at the same time. 384 00:23:24,400 --> 00:23:26,800 Speaker 3: I always wanted to know, if you can name a name, 385 00:23:27,359 --> 00:23:30,040 Speaker 3: what artist always makes you go back to the drawing 386 00:23:30,119 --> 00:23:37,000 Speaker 3: board and re does Like for me, I will say 387 00:23:37,040 --> 00:23:39,840 Speaker 3: that I was in a situation where I know never 388 00:23:39,880 --> 00:23:41,560 Speaker 3: to give the song that I want to give Jill 389 00:23:41,600 --> 00:23:46,800 Speaker 3: Scott or ericabad As the first song, like I actually 390 00:23:46,800 --> 00:23:50,960 Speaker 3: create and sometimes trek like it's always it's almost like 391 00:23:51,000 --> 00:23:53,000 Speaker 3: I had to do a horse and pony show, like 392 00:23:53,400 --> 00:23:55,600 Speaker 3: all right, here's the song, and it's not the song, 393 00:23:55,800 --> 00:23:57,119 Speaker 3: and then I'll do a second song. All right, I 394 00:23:57,440 --> 00:23:59,639 Speaker 3: tried hard, here's the song, and then I'll do the 395 00:23:59,680 --> 00:24:00,840 Speaker 3: song really want to give you. 396 00:24:00,880 --> 00:24:03,040 Speaker 4: All right, here's a song that like, yeah, this is 397 00:24:03,040 --> 00:24:03,400 Speaker 4: the one. 398 00:24:04,280 --> 00:24:07,080 Speaker 3: So is there an artist that always makes you go 399 00:24:07,160 --> 00:24:08,680 Speaker 3: back to the drawing board to read I don't like 400 00:24:08,760 --> 00:24:11,840 Speaker 3: this treatment. I don't like this treatment or where you 401 00:24:11,960 --> 00:24:15,560 Speaker 3: have to explain to them like in other word, okay, well, 402 00:24:15,600 --> 00:24:17,840 Speaker 3: I guess with the Honey video and you said Erica, 403 00:24:18,880 --> 00:24:20,280 Speaker 3: you didn't say she's michaeromanergy. 404 00:24:20,359 --> 00:24:25,480 Speaker 5: But you know, I know, no, I am not saying 405 00:24:25,480 --> 00:24:28,679 Speaker 5: she's micro. She is of an amazing artist. 406 00:24:29,040 --> 00:24:32,040 Speaker 3: Yeah, we're going to recreate these classic album covers, which 407 00:24:32,359 --> 00:24:37,680 Speaker 3: looks good on paper, but absolutely what artist like makes 408 00:24:37,720 --> 00:24:40,240 Speaker 3: you always go back to the drawing board because they 409 00:24:40,480 --> 00:24:43,960 Speaker 3: just don't see it in the paragraph that you're. 410 00:24:45,720 --> 00:24:47,000 Speaker 6: Challenge. It's a good challenge. 411 00:24:47,040 --> 00:24:48,959 Speaker 4: Yeah, no, no, an annoying challenge. 412 00:24:49,000 --> 00:24:54,240 Speaker 5: I immediately know too. Artist one is busted. 413 00:24:53,920 --> 00:24:57,159 Speaker 7: By that's a good challenge, that's a good chanter. 414 00:24:57,359 --> 00:25:01,040 Speaker 5: Hymes is a visual he you want to talk about 415 00:25:01,040 --> 00:25:04,600 Speaker 5: somebody who's paying attention to the visual I mean, and 416 00:25:04,920 --> 00:25:07,480 Speaker 5: wants to call you at two a m. Because he's 417 00:25:07,520 --> 00:25:12,280 Speaker 5: on that time as a musician in the studio, exactly exactly. 418 00:25:12,600 --> 00:25:15,639 Speaker 5: I don't understand why you didn't pick the phone up 419 00:25:15,680 --> 00:25:20,399 Speaker 5: at two am like he is, you know, to his credit. 420 00:25:20,760 --> 00:25:23,320 Speaker 5: I mean, look at I just on his tribute. I 421 00:25:23,359 --> 00:25:26,200 Speaker 5: was looking at the Janet Jackson video that he did, 422 00:25:26,840 --> 00:25:33,640 Speaker 5: and that thing is is crazy just booha. Everything he 423 00:25:33,840 --> 00:25:37,520 Speaker 5: does has a visual component to it. So what happens 424 00:25:37,640 --> 00:25:42,679 Speaker 5: is he likes the first treatment too, But then you 425 00:25:42,760 --> 00:25:46,640 Speaker 5: get there and he's in the details. He's going classic classic, 426 00:25:46,680 --> 00:25:49,840 Speaker 5: busted rhymes and bust I love you, my man, and 427 00:25:49,840 --> 00:25:53,800 Speaker 5: we already know what it is, classics. But when we 428 00:25:53,960 --> 00:26:01,880 Speaker 5: did past the cavassier that was each set up was 429 00:26:02,000 --> 00:26:08,480 Speaker 5: a conversation like he classically, he didn't. He Diddy's fight 430 00:26:08,560 --> 00:26:12,360 Speaker 5: scene he felt was better than his fight scene, and 431 00:26:12,440 --> 00:26:16,520 Speaker 5: he wanted to rechoreograph the fight scene to make sure 432 00:26:16,880 --> 00:26:20,320 Speaker 5: that it's his video. So I get that we re 433 00:26:20,600 --> 00:26:26,200 Speaker 5: choreographed that that fight scene in that room. Now at 434 00:26:26,200 --> 00:26:29,960 Speaker 5: the time when the clock is ticking and you're gonna 435 00:26:30,000 --> 00:26:34,000 Speaker 5: go into overtime, and you've written the treatment, and you've 436 00:26:34,000 --> 00:26:38,280 Speaker 5: done the costume design, and you've got all the martial 437 00:26:38,359 --> 00:26:41,280 Speaker 5: artists who are going to be in it, and you 438 00:26:41,359 --> 00:26:45,320 Speaker 5: have the moment that seems like a request that is 439 00:26:46,960 --> 00:26:51,520 Speaker 5: gonna be tough to create, but it doesn't matter because 440 00:26:51,680 --> 00:26:55,720 Speaker 5: we still did it. And when you when you look 441 00:26:55,720 --> 00:26:57,879 Speaker 5: at that video, when I look at that video, I go, wow, 442 00:26:58,840 --> 00:27:04,199 Speaker 5: we probably had sixty five percent of that on paper, 443 00:27:04,880 --> 00:27:09,080 Speaker 5: sixty five percent of that plan. And what Buster will 444 00:27:09,160 --> 00:27:14,840 Speaker 5: will do is he's not just making arbitrary request. He's 445 00:27:14,880 --> 00:27:19,640 Speaker 5: so deep in it that he's pushing you. He's pushing 446 00:27:19,760 --> 00:27:22,600 Speaker 5: for greater, he's pushing for better. So he's not the 447 00:27:22,640 --> 00:27:25,800 Speaker 5: guy who just disappears and goes and smokes. He's on 448 00:27:25,840 --> 00:27:29,280 Speaker 5: the set setting in the director's chair, looking at playback. 449 00:27:29,760 --> 00:27:32,800 Speaker 5: And as you're moving through your data as a director, 450 00:27:34,040 --> 00:27:37,520 Speaker 5: you you know there's certain time things you have to hit. 451 00:27:37,960 --> 00:27:42,199 Speaker 5: But interestingly enough, I think we did shoot like an 452 00:27:42,200 --> 00:27:44,840 Speaker 5: extra eight hours on that video. 453 00:27:45,119 --> 00:27:47,800 Speaker 3: So do you already have overages written in the budget? 454 00:27:48,400 --> 00:27:50,359 Speaker 3: Do you already have overages written in the budget? 455 00:27:50,400 --> 00:27:53,360 Speaker 5: When you know that is what you try to do, 456 00:27:53,600 --> 00:27:57,520 Speaker 5: right and like once again my executive producer, Roseanne Cunning, 457 00:27:57,960 --> 00:28:01,359 Speaker 5: that's what you try to do. But the reality is 458 00:28:01,480 --> 00:28:06,359 Speaker 5: you cannot predict some things. Now, the tough conversation that 459 00:28:06,400 --> 00:28:09,520 Speaker 5: I've seen many times is when the producer goes over 460 00:28:09,600 --> 00:28:14,200 Speaker 5: to the you know, music video reping goes, okay, we're 461 00:28:14,200 --> 00:28:17,800 Speaker 5: having this is this much time? Or Chris wants a crane, 462 00:28:18,440 --> 00:28:20,320 Speaker 5: the crane broke and we have to bring in another 463 00:28:20,480 --> 00:28:23,600 Speaker 5: whatever that is. The record label has to sign off 464 00:28:24,200 --> 00:28:30,000 Speaker 5: to say, okay, you know cost plus if the crane 465 00:28:30,040 --> 00:28:33,119 Speaker 5: costs you another ten thousand dollars, we'll pay for it. 466 00:28:33,760 --> 00:28:37,800 Speaker 5: And usually that's where the power shifts, right, because the 467 00:28:37,840 --> 00:28:43,240 Speaker 5: power because we already have a contract. So no matter 468 00:28:43,280 --> 00:28:47,880 Speaker 5: what happens, I need to do what's on this treatment 469 00:28:48,520 --> 00:28:51,680 Speaker 5: to fulfill the contract to get paid. Like that's just 470 00:28:51,720 --> 00:28:55,320 Speaker 5: a reality of the business that it's really the only 471 00:28:55,360 --> 00:28:57,920 Speaker 5: way that you can do it right. You have to 472 00:28:57,960 --> 00:29:04,160 Speaker 5: make sure that it's done. But there's extenuating circumstances that 473 00:29:04,200 --> 00:29:07,960 Speaker 5: I've seen over the years. But if the artists in 474 00:29:08,040 --> 00:29:14,120 Speaker 5: the label are like down with you, right, you can 475 00:29:14,560 --> 00:29:17,640 Speaker 5: you can change things a little bit to accomplish the 476 00:29:17,680 --> 00:29:21,400 Speaker 5: same goal. But you know, I think I think Buster 477 00:29:21,840 --> 00:29:27,040 Speaker 5: is is you know, he understands it early. He understands like, Okay, 478 00:29:27,080 --> 00:29:30,440 Speaker 5: this even if this treatment is a we've got to 479 00:29:30,480 --> 00:29:33,120 Speaker 5: move quickly. So this treatment is a blueprint. We're going 480 00:29:33,200 --> 00:29:35,280 Speaker 5: to get it where it needs to be once we 481 00:29:35,360 --> 00:29:36,920 Speaker 5: get there, you know what I'm saying. 482 00:29:38,000 --> 00:29:42,120 Speaker 3: Okay, I vowed to never do this on this podcast, 483 00:29:42,640 --> 00:29:47,240 Speaker 3: but since you're here, I gotta know the politics. 484 00:29:48,600 --> 00:29:53,680 Speaker 4: Of video jawns. Come on. 485 00:29:53,760 --> 00:29:59,800 Speaker 3: Now, there's entire careers and Instagram accounts that have made 486 00:30:00,080 --> 00:30:04,600 Speaker 3: legends out of the right seven seconds in a. 487 00:30:04,680 --> 00:30:08,080 Speaker 6: Video is that still a thing? No, y'all think that. 488 00:30:09,280 --> 00:30:10,200 Speaker 4: I don't think videos are. 489 00:30:11,720 --> 00:30:16,080 Speaker 6: As the Baxter, you know, like I'm thinking of like so. 490 00:30:16,200 --> 00:30:19,520 Speaker 3: But the thing is that by this by this era, 491 00:30:21,080 --> 00:30:27,360 Speaker 3: you know, even video uh models have just as much 492 00:30:27,720 --> 00:30:34,120 Speaker 3: leverage as the artists themselves. And so is there how 493 00:30:34,120 --> 00:30:39,240 Speaker 3: do you wrangle like and I'm not trying to objectify, 494 00:30:39,360 --> 00:30:43,760 Speaker 3: like their product placement, but is it written ahead of time? 495 00:30:43,920 --> 00:30:48,440 Speaker 3: Like Okay, I'll make sure that you know when you're 496 00:30:48,440 --> 00:30:53,560 Speaker 3: wrangling with her manager whoever it is Gloria, like dude, 497 00:30:53,600 --> 00:30:56,880 Speaker 3: that when when Grace was a jib, like Grace was 498 00:30:57,080 --> 00:31:02,280 Speaker 3: responsible for like half from from Kreem. 499 00:31:02,080 --> 00:31:04,640 Speaker 4: All the way down, like all those videos. 500 00:31:05,200 --> 00:31:07,280 Speaker 3: So but but she told me that she was there 501 00:31:07,320 --> 00:31:09,720 Speaker 3: to ring, not only wrangle, but also to protect them, 502 00:31:09,880 --> 00:31:10,400 Speaker 3: you know what I mean. 503 00:31:11,160 --> 00:31:13,720 Speaker 4: And so, but I. 504 00:31:13,600 --> 00:31:19,240 Speaker 3: Didn't realize that there's like negotiations where this particular artist 505 00:31:19,320 --> 00:31:22,000 Speaker 3: has a certain cache and she wants to be featured 506 00:31:22,040 --> 00:31:25,200 Speaker 3: and da da da da da. Is that just is 507 00:31:25,240 --> 00:31:29,400 Speaker 3: that just decided or is it random or is it 508 00:31:29,440 --> 00:31:33,200 Speaker 3: already pre planned at the gate? Like Okay, we'll make 509 00:31:33,240 --> 00:31:35,239 Speaker 3: sure that you're the you're the featured and we're not 510 00:31:35,240 --> 00:31:37,600 Speaker 3: going to feature your rival that you might have beef 511 00:31:37,640 --> 00:31:41,239 Speaker 3: with and said video or is it just like up 512 00:31:41,280 --> 00:31:42,840 Speaker 3: to the artist who gets in or not. 513 00:31:44,120 --> 00:31:49,000 Speaker 5: Now Listen, in my experience, it's always been this is 514 00:31:49,040 --> 00:31:53,560 Speaker 5: gonna be a boring answer. It's always been like casting 515 00:31:53,600 --> 00:31:57,120 Speaker 5: on a feature film. Yeah, you would think like, oh, 516 00:31:57,280 --> 00:32:00,320 Speaker 5: that's kind of random, you know, or you look kidding, 517 00:32:00,360 --> 00:32:02,520 Speaker 5: you go, that must be random where they get all 518 00:32:02,560 --> 00:32:05,560 Speaker 5: old girls from a club. No, the answer is there's 519 00:32:05,600 --> 00:32:08,960 Speaker 5: a casting director. Ulysses Torero. Jesse's brother is one of 520 00:32:08,960 --> 00:32:12,920 Speaker 5: the best of every wow. And you know at that 521 00:32:13,120 --> 00:32:17,480 Speaker 5: in that point, there was an era where those young 522 00:32:17,560 --> 00:32:20,600 Speaker 5: ladies that were you know, video vixens or whatever you 523 00:32:20,600 --> 00:32:23,600 Speaker 5: want to call him. It was a portal. Right, so 524 00:32:23,720 --> 00:32:28,840 Speaker 5: now you decide, you know, like there's very memorable moments 525 00:32:28,440 --> 00:32:34,120 Speaker 5: of different video vixens in videos, right, So, but then 526 00:32:35,160 --> 00:32:38,040 Speaker 5: it was it's literally a portal. Like think about every 527 00:32:38,080 --> 00:32:42,160 Speaker 5: actress who does shot shout out to Melissa for it. 528 00:32:42,240 --> 00:32:45,280 Speaker 5: I mean, you want to talk about the hype Williams 529 00:32:45,280 --> 00:32:48,960 Speaker 5: of video vixens like he was she was go you 530 00:32:49,000 --> 00:32:52,600 Speaker 5: know that Datakis video knocked yourself out, like she's amazing. 531 00:32:52,720 --> 00:32:55,840 Speaker 5: But but let's let's talk about her the portal. Now 532 00:32:55,880 --> 00:32:58,520 Speaker 5: she is in another part of the business. Now she 533 00:32:58,560 --> 00:33:01,840 Speaker 5: does podcasts. Now she's she she was, you know, part 534 00:33:01,840 --> 00:33:06,880 Speaker 5: of that era with the magazine with Daytwine Thomas and 535 00:33:08,760 --> 00:33:11,040 Speaker 5: you know what I mean. And then let's talk about 536 00:33:11,120 --> 00:33:15,040 Speaker 5: Lauren London. The first thing she did was she was 537 00:33:15,040 --> 00:33:19,120 Speaker 5: Paul Hunter's assistant number one. He was in Drop It 538 00:33:19,200 --> 00:33:21,160 Speaker 5: Like It's Hot, which is a new video. She was 539 00:33:21,200 --> 00:33:26,320 Speaker 5: in Parell's video. Right, and my assistant at the time, 540 00:33:26,520 --> 00:33:31,680 Speaker 5: brother named Carl Reid. They were friends and he goes, Chris, 541 00:33:32,800 --> 00:33:37,520 Speaker 5: you should you should audition Lauren for atl And I 542 00:33:37,600 --> 00:33:42,080 Speaker 5: said absolutely, No, No, I'm not. I'm not I'm going 543 00:33:42,120 --> 00:33:44,240 Speaker 5: I'm not having a video girl. I'm trying to be 544 00:33:44,280 --> 00:33:47,000 Speaker 5: a serious filmmaker. But he was like, look, man, you 545 00:33:47,080 --> 00:33:48,680 Speaker 5: got to just be a good brother, man. You got 546 00:33:48,680 --> 00:33:50,320 Speaker 5: to get her a shot. She wants to be an actress. 547 00:33:50,600 --> 00:33:54,120 Speaker 5: And she came in and it's a great story because 548 00:33:54,160 --> 00:33:57,040 Speaker 5: she came in and she was late. We had packed 549 00:33:57,080 --> 00:34:00,720 Speaker 5: the film equipment up right. She she came and she goes, 550 00:34:00,760 --> 00:34:02,600 Speaker 5: I got a pee, I got a pine. Can I 551 00:34:02,600 --> 00:34:05,800 Speaker 5: go to the bathroom? So she delayed us further in 552 00:34:05,800 --> 00:34:08,840 Speaker 5: the bathroom. Okay. So I'm just sitting there looking a 553 00:34:08,920 --> 00:34:15,759 Speaker 5: car like see okay, and we said action and I 554 00:34:15,800 --> 00:34:19,960 Speaker 5: had been looking for new, new for probably eight to 555 00:34:20,000 --> 00:34:22,040 Speaker 5: ten weeks. Wow, and it was her. 556 00:34:24,080 --> 00:34:24,520 Speaker 4: Wow. 557 00:34:25,040 --> 00:34:27,799 Speaker 9: Was it true in the ATL that a lot of 558 00:34:27,840 --> 00:34:30,400 Speaker 9: big boys lines that heat improv a lot of that 559 00:34:30,640 --> 00:34:31,840 Speaker 9: or how did how did that? 560 00:34:32,400 --> 00:34:33,160 Speaker 4: Because we got it? 561 00:34:33,480 --> 00:34:36,279 Speaker 3: I wanted to ask about it. 562 00:34:37,320 --> 00:34:39,680 Speaker 5: Let me tell you something. What he said, you do 563 00:34:40,040 --> 00:34:44,439 Speaker 5: that money in my face, like try not to let 564 00:34:45,080 --> 00:34:49,799 Speaker 5: Big Boy is genius with his his ad libs. And 565 00:34:49,840 --> 00:34:53,080 Speaker 5: the way big Boy was moving was, you know, he's 566 00:34:53,120 --> 00:34:57,759 Speaker 5: big boys from outcast. He didn't really understand you know, 567 00:34:58,400 --> 00:35:00,600 Speaker 5: oh it's a six am call, Yeah, to be there 568 00:35:00,640 --> 00:35:03,279 Speaker 5: all these things. And he would come directly from the 569 00:35:03,320 --> 00:35:07,359 Speaker 5: studio to set, not having slept or whatever it was. 570 00:35:07,600 --> 00:35:11,680 Speaker 5: And every day I'd be worried. Every day he delivered 571 00:35:12,360 --> 00:35:17,920 Speaker 5: every scene. Uh, you know he always added that extra 572 00:35:19,200 --> 00:35:21,120 Speaker 5: that was beyond the script. Yeah, he had lived a 573 00:35:21,160 --> 00:35:21,840 Speaker 5: lot of that stuff. 574 00:35:21,840 --> 00:35:26,120 Speaker 4: And how was it with I? Was that was him? 575 00:35:26,560 --> 00:35:28,319 Speaker 4: I don't think that was his first Was that his 576 00:35:28,360 --> 00:35:28,960 Speaker 4: first feature? 577 00:35:29,440 --> 00:35:35,799 Speaker 5: It was? It was? It was It was similar in 578 00:35:35,840 --> 00:35:41,240 Speaker 5: the fact that he wasn't he didn't he never worked 579 00:35:41,239 --> 00:35:45,279 Speaker 5: on a set before, so you know, me and him, 580 00:35:45,360 --> 00:35:50,280 Speaker 5: I had done his very first video I'm serious before 581 00:35:51,000 --> 00:35:55,960 Speaker 5: before exactly, so so I was always like, man, this 582 00:35:56,040 --> 00:35:58,359 Speaker 5: kid is dope and Dallas awesome. Was like, I think 583 00:35:58,400 --> 00:36:01,879 Speaker 5: t I could really play the scroll, So Tim would 584 00:36:02,120 --> 00:36:04,080 Speaker 5: I think. He came in the first day in a 585 00:36:04,200 --> 00:36:07,560 Speaker 5: Rose Royce and he came to said he pulled up 586 00:36:07,600 --> 00:36:11,319 Speaker 5: for the set was a Rose roy and then he 587 00:36:11,440 --> 00:36:14,440 Speaker 5: had a big like you know, when it's a movie, 588 00:36:14,600 --> 00:36:18,120 Speaker 5: it's favorite nation, So every actor has the same kind 589 00:36:18,160 --> 00:36:21,000 Speaker 5: of a trailer, and he had he had his own 590 00:36:21,040 --> 00:36:23,759 Speaker 5: winner bagel and all the other actors were in like 591 00:36:23,760 --> 00:36:26,799 Speaker 5: a two banger. So you know, I talked to him 592 00:36:26,840 --> 00:36:31,120 Speaker 5: and I said, brother, you know you're leading this like 593 00:36:31,360 --> 00:36:34,640 Speaker 5: this is everybody's looking to you. You are number one 594 00:36:34,680 --> 00:36:39,040 Speaker 5: on the call shoot, So I mean in our other world, 595 00:36:39,120 --> 00:36:41,680 Speaker 5: in your music world, because he's in the studio every 596 00:36:41,719 --> 00:36:44,360 Speaker 5: night too. He's super popular. He's becoming the king of 597 00:36:44,400 --> 00:36:48,239 Speaker 5: the South. I just had a conversation with him and 598 00:36:48,280 --> 00:36:53,520 Speaker 5: we just got on the same page about work ethic, 599 00:36:54,239 --> 00:36:59,000 Speaker 5: coming in being the leader because we're all looking to you, 600 00:36:59,719 --> 00:37:04,080 Speaker 5: and is the lead in this picture and you know 601 00:37:04,480 --> 00:37:08,440 Speaker 5: he I think the hardest part for any artist is 602 00:37:08,760 --> 00:37:14,120 Speaker 5: not being ti or being tipped to your audience. Being 603 00:37:14,160 --> 00:37:17,879 Speaker 5: with Shad, who is the high school a guy who 604 00:37:17,920 --> 00:37:20,239 Speaker 5: just got out of high school, who has got to 605 00:37:20,239 --> 00:37:24,640 Speaker 5: show vulnerability. But I think what we both learned for 606 00:37:25,080 --> 00:37:28,120 Speaker 5: each other because both of our you know, you can 607 00:37:28,160 --> 00:37:32,319 Speaker 5: never do your first movie again, right, so everything was 608 00:37:32,320 --> 00:37:35,359 Speaker 5: bet on Tip for me. Everything for Tip was bet 609 00:37:35,440 --> 00:37:38,239 Speaker 5: on me. Like, so we both had to you know, 610 00:37:38,360 --> 00:37:40,960 Speaker 5: we're gonna win the super Bowl. The quarterback and the 611 00:37:41,000 --> 00:37:47,359 Speaker 5: receiver better be connected. All references, so, you know, we 612 00:37:47,560 --> 00:37:49,480 Speaker 5: I think we did a good job. I think it's 613 00:37:50,120 --> 00:37:52,440 Speaker 5: you know, people still reference it and still love it. 614 00:37:53,080 --> 00:37:58,640 Speaker 5: And I watched him turn into a superstar. That's the 615 00:37:58,680 --> 00:38:02,880 Speaker 5: one human being our watch turned from a really hot 616 00:38:02,960 --> 00:38:07,520 Speaker 5: commodity into a superstar through that process. That was up. 617 00:38:08,120 --> 00:38:09,880 Speaker 4: How did you know that Evan Ross was right for 618 00:38:09,960 --> 00:38:11,040 Speaker 4: that role? Hm? 619 00:38:11,080 --> 00:38:11,239 Speaker 7: Hmm. 620 00:38:11,680 --> 00:38:14,840 Speaker 5: He you know what he came, he came into the audition. 621 00:38:15,000 --> 00:38:16,920 Speaker 5: I didn't know who he was. I met him in 622 00:38:16,920 --> 00:38:21,239 Speaker 5: the Los Angeles and and I didn't know he was 623 00:38:21,280 --> 00:38:26,040 Speaker 5: Diana Ross's son until we were shooting. Okay, really good, good, 624 00:38:26,200 --> 00:38:30,759 Speaker 5: but yeah, I just was Evan as a restaurant out here. Now, 625 00:38:30,840 --> 00:38:36,960 Speaker 5: Evan's look, good man, Evans, what the restaurant leons? 626 00:38:36,440 --> 00:38:37,560 Speaker 6: Leons? Okay, thank you. 627 00:38:38,520 --> 00:38:41,560 Speaker 5: It's on Venture and he has a club called Warwick 628 00:38:42,040 --> 00:38:42,800 Speaker 5: on Sunset. 629 00:38:43,400 --> 00:38:45,759 Speaker 7: Then there didn't didn't know that was his People will 630 00:38:45,800 --> 00:38:47,399 Speaker 7: look at Evan Ross and like, what is he doing 631 00:38:47,560 --> 00:38:49,000 Speaker 7: besides being married to Ashley Simpson. 632 00:38:49,040 --> 00:38:50,160 Speaker 5: That's dope counting. 633 00:38:53,960 --> 00:38:58,560 Speaker 3: I have one more question about videos mhm, and be 634 00:38:58,680 --> 00:39:00,760 Speaker 3: honest about the mind state of directors. 635 00:39:00,800 --> 00:39:04,040 Speaker 4: I know you're saying I can only speak for myself, but. 636 00:39:05,560 --> 00:39:11,319 Speaker 3: Half the time, do you guys already have treatments in 637 00:39:11,360 --> 00:39:17,839 Speaker 3: your head or stock footage pre shot already that you're 638 00:39:17,880 --> 00:39:20,120 Speaker 3: just waiting for the right artist to sell that one? 639 00:39:22,719 --> 00:39:22,799 Speaker 7: Like? 640 00:39:22,840 --> 00:39:27,560 Speaker 3: In other words, is every video a bespoke kind of 641 00:39:29,200 --> 00:39:34,040 Speaker 3: customized video. I'm only asking this because you know, I 642 00:39:34,320 --> 00:39:36,319 Speaker 3: had a situation with I don't know, I don't know 643 00:39:36,320 --> 00:39:40,600 Speaker 3: if you know who Sanji is. He did far size, 644 00:39:40,640 --> 00:39:45,920 Speaker 3: passed me by yep, and a dude always wanted to 645 00:39:45,920 --> 00:39:49,400 Speaker 3: work with Sanji and we finally got a chance to 646 00:39:49,440 --> 00:39:55,400 Speaker 3: work with them on our Tipping Point record, and my 647 00:39:55,560 --> 00:39:59,800 Speaker 3: manager was always like summing right here, like what a 648 00:40:00,000 --> 00:40:00,239 Speaker 3: we were? 649 00:40:00,280 --> 00:40:00,400 Speaker 4: Like? 650 00:40:00,800 --> 00:40:01,319 Speaker 6: Hold up? 651 00:40:01,719 --> 00:40:03,880 Speaker 4: Wait a minute, we did the Star video. 652 00:40:04,520 --> 00:40:06,279 Speaker 6: Oh, I was wondering which one okay? 653 00:40:06,320 --> 00:40:10,279 Speaker 3: And Rich is like, why do I feel like he 654 00:40:10,360 --> 00:40:12,800 Speaker 3: shot this video already and just basically sold us a 655 00:40:12,880 --> 00:40:15,080 Speaker 3: bit because the thing was we weren't there for it. 656 00:40:15,200 --> 00:40:18,279 Speaker 3: When you talked about shooting your b shots without the 657 00:40:18,360 --> 00:40:23,520 Speaker 3: artist first, I was like, wait a minute, that might 658 00:40:23,600 --> 00:40:28,880 Speaker 3: be a Sandy trick from which it's my manager, Rich Nichols, 659 00:40:28,880 --> 00:40:31,360 Speaker 3: rest in peace. It's this assessment that we got got 660 00:40:31,880 --> 00:40:35,880 Speaker 3: and basically like he had already shot the video already 661 00:40:36,520 --> 00:40:40,160 Speaker 3: and sold it to us, and we just shot our 662 00:40:40,160 --> 00:40:42,200 Speaker 3: shots like at the end for a day or whatever. 663 00:40:42,360 --> 00:40:47,600 Speaker 3: But like, do you do stock shooting of stuff, you know, 664 00:40:47,800 --> 00:40:52,640 Speaker 3: like neighborhood shots or just random things that doesn't have 665 00:40:52,719 --> 00:40:53,440 Speaker 3: a home yet. 666 00:40:53,920 --> 00:40:54,520 Speaker 4: Is that a thing? 667 00:40:55,640 --> 00:41:00,680 Speaker 5: No? I listened in my experience. I'm just kidding. 668 00:41:02,080 --> 00:41:03,640 Speaker 6: I don't go watch this video again. 669 00:41:03,719 --> 00:41:03,879 Speaker 5: Chris. 670 00:41:03,960 --> 00:41:06,439 Speaker 6: I think they might've got got a look. 671 00:41:07,000 --> 00:41:11,840 Speaker 5: I think they're all Everything is bespoke for every director. 672 00:41:12,440 --> 00:41:16,000 Speaker 5: One reason is, you know, the label owns everything. So 673 00:41:16,280 --> 00:41:19,840 Speaker 5: we would finish a video, you would see two thousand 674 00:41:19,840 --> 00:41:23,160 Speaker 5: feet of it, but we'd send the whole twenty thousand 675 00:41:23,160 --> 00:41:25,480 Speaker 5: feet of film to the label. So I don't know 676 00:41:25,480 --> 00:41:28,000 Speaker 5: if they that's when we were shooting film, but the 677 00:41:28,080 --> 00:41:31,880 Speaker 5: label owns everything, period, point blank. 678 00:41:32,040 --> 00:41:35,840 Speaker 4: But yeah, but I mean, like right, okay, back in 679 00:41:35,880 --> 00:41:36,760 Speaker 4: the day, like all. 680 00:41:36,600 --> 00:41:39,560 Speaker 3: My reels go to the label. But now by turning 681 00:41:39,640 --> 00:41:42,600 Speaker 3: a record, I'm just turning that record. They're not getting 682 00:41:42,600 --> 00:41:45,399 Speaker 3: the demos and the stuff that didn't make the record, right, 683 00:41:45,680 --> 00:41:47,719 Speaker 3: they're opposed to you. 684 00:41:48,680 --> 00:41:51,520 Speaker 5: I always here's what's funny. I always talk to my 685 00:41:51,640 --> 00:41:54,719 Speaker 5: producer and I say, you know, we should do and 686 00:41:54,760 --> 00:41:57,640 Speaker 5: it's exactly what you said. I said, when we shoot 687 00:41:57,640 --> 00:42:01,680 Speaker 5: a video, why don't we have this conset? Because let's 688 00:42:01,680 --> 00:42:09,560 Speaker 5: say this, for every video you shoot, you wrote five 689 00:42:09,680 --> 00:42:14,040 Speaker 5: treat there's five videos I didn't get right. I'm battling 690 00:42:14,120 --> 00:42:18,719 Speaker 5: hype Benny. We're all battling each other. So for every 691 00:42:18,800 --> 00:42:23,440 Speaker 5: video I did, there were five concepts that are setting 692 00:42:23,440 --> 00:42:27,200 Speaker 5: on my shelf. I always thought it would be a 693 00:42:27,239 --> 00:42:30,920 Speaker 5: genius idea to shoot all the components of the video 694 00:42:31,000 --> 00:42:35,200 Speaker 5: and then put the artist in it. But you never 695 00:42:35,400 --> 00:42:39,080 Speaker 5: really could do it because everything has a certain vibe. 696 00:42:39,160 --> 00:42:42,560 Speaker 5: Every song had a certain vibe. Like I said, I 697 00:42:42,640 --> 00:42:45,560 Speaker 5: thought that would be a great, great idea and maybe 698 00:42:45,640 --> 00:42:48,280 Speaker 5: artists would like it where you could go, hey, here's 699 00:42:48,280 --> 00:42:50,880 Speaker 5: a video, and here's how we would insert you in it. 700 00:42:51,280 --> 00:42:54,399 Speaker 5: I always wondered that never had the opportunity to do it. 701 00:42:54,800 --> 00:43:01,160 Speaker 4: But it's got watched because I hate roots videos. 702 00:43:01,400 --> 00:43:10,160 Speaker 10: Just rewatched it. I was like, wait, anyway, let's talk 703 00:43:10,200 --> 00:43:12,080 Speaker 10: New Edition wrap up. 704 00:43:15,719 --> 00:43:17,960 Speaker 7: I just wanted to know about New Audition as a 705 00:43:17,960 --> 00:43:20,960 Speaker 7: director from your vision. First of all, what were the 706 00:43:21,440 --> 00:43:23,560 Speaker 7: You have to have these things in place for you 707 00:43:23,600 --> 00:43:26,640 Speaker 7: to direct this project. You have to have power over this, 708 00:43:26,760 --> 00:43:28,760 Speaker 7: Like did you have any of those those moments? 709 00:43:29,880 --> 00:43:31,000 Speaker 4: Can I answer them to your question? 710 00:43:31,320 --> 00:43:32,880 Speaker 6: Yeah? Before please? 711 00:43:33,360 --> 00:43:33,640 Speaker 4: All right? 712 00:43:33,680 --> 00:43:37,879 Speaker 3: You remember the guy who did the bel Air thing 713 00:43:38,040 --> 00:43:41,040 Speaker 3: like actually pitched, hey, why don't we do it you, Matt? 714 00:43:41,120 --> 00:43:44,800 Speaker 4: And he did like a real or a fake trailer? 715 00:43:45,680 --> 00:43:49,279 Speaker 3: Yes, there was once a fake trailer for the New 716 00:43:49,400 --> 00:43:52,840 Speaker 3: Edition biopic that was like roaming on you in the 717 00:43:52,880 --> 00:43:55,160 Speaker 3: early days of YouTube, like back in two thousand and six. 718 00:43:55,320 --> 00:43:56,520 Speaker 4: Did you have anything to do with that? 719 00:43:57,400 --> 00:43:58,960 Speaker 5: I did not, did you do? 720 00:43:59,000 --> 00:44:00,000 Speaker 4: You know what I'm talking about? 721 00:44:00,480 --> 00:44:04,920 Speaker 5: Absolutely? And I met the brother? All right, I met 722 00:44:04,920 --> 00:44:07,319 Speaker 5: the brother and let me tell you what else. He 723 00:44:07,480 --> 00:44:15,200 Speaker 5: showed up on set with Maurice Starr oh wow. So 724 00:44:15,360 --> 00:44:19,560 Speaker 5: look he uh look, God bless him. That's a Hollywood 725 00:44:19,640 --> 00:44:22,359 Speaker 5: lesson man like we are. I've been the same way 726 00:44:22,440 --> 00:44:24,720 Speaker 5: early in my career, like yo, I'm just gonna shoot 727 00:44:24,719 --> 00:44:27,760 Speaker 5: the sizzle and then they'll know that. 728 00:44:28,040 --> 00:44:28,520 Speaker 4: I'm a guy. 729 00:44:29,560 --> 00:44:32,520 Speaker 5: I did it seven eight years ago. I shot at 730 00:44:32,560 --> 00:44:37,840 Speaker 5: at L two trailer. I got everybody together, paid for 731 00:44:38,320 --> 00:44:44,120 Speaker 5: me and titall. Okay, we're trying to get We're trying to, 732 00:44:44,280 --> 00:44:48,080 Speaker 5: you know, create momentum. So you know studio would say, hey, man, 733 00:44:48,160 --> 00:44:50,000 Speaker 5: yeah we'll make it. You know, it just was it 734 00:44:50,040 --> 00:44:53,320 Speaker 5: was an effort to you know, show all those people 735 00:44:53,320 --> 00:44:57,080 Speaker 5: together again. So nothing has come of it as of yet. 736 00:44:57,360 --> 00:45:01,200 Speaker 5: We hope that we can make ATL two. But I 737 00:45:01,200 --> 00:45:04,360 Speaker 5: do remember that quest and I met that brother, and 738 00:45:04,800 --> 00:45:08,319 Speaker 5: he was a young director and he was really dedicated 739 00:45:08,360 --> 00:45:13,360 Speaker 5: to wanting to make that happen. And you know, I 740 00:45:13,400 --> 00:45:16,520 Speaker 5: didn't have anything to do with it, but I do 741 00:45:16,719 --> 00:45:20,000 Speaker 5: know that he he got so far as he showed 742 00:45:20,040 --> 00:45:20,359 Speaker 5: up with. 743 00:45:21,600 --> 00:45:23,799 Speaker 6: And what did they want? 744 00:45:23,840 --> 00:45:26,360 Speaker 5: Well, Westar of course we invited him and said okay, 745 00:45:26,440 --> 00:45:29,480 Speaker 5: you know, to see to watch. But he was there 746 00:45:29,480 --> 00:45:31,399 Speaker 5: with him and I actually had a conversation with him. 747 00:45:31,680 --> 00:45:33,160 Speaker 6: His heart must have been broken. 748 00:45:33,360 --> 00:45:36,560 Speaker 5: Oh lord, it's tough. It's it's tough. But that is 749 00:45:36,600 --> 00:45:40,239 Speaker 5: a that is a Hollywood one oh one lesson. That's 750 00:45:40,320 --> 00:45:44,600 Speaker 5: hard to get. But I think he's still like, he's 751 00:45:44,600 --> 00:45:49,080 Speaker 5: still pursuing the art, he's still pursuing directing, and and uh, 752 00:45:49,520 --> 00:45:52,960 Speaker 5: I think he's I think, look, it was dope for 753 00:45:53,040 --> 00:45:55,680 Speaker 5: him to do that, right, he had to love and 754 00:45:55,760 --> 00:45:57,759 Speaker 5: he just kind of came up with it and he goes, 755 00:45:57,800 --> 00:45:59,399 Speaker 5: I'm going to do this. The fact that he made 756 00:45:59,400 --> 00:46:01,399 Speaker 5: that happen and I got to go back and look 757 00:46:01,400 --> 00:46:03,919 Speaker 5: at it, but I remember thinking, this is pretty good, 758 00:46:04,840 --> 00:46:06,920 Speaker 5: you know what I mean, before I was over involved 759 00:46:06,960 --> 00:46:09,360 Speaker 5: in any any New Edition project. 760 00:46:09,200 --> 00:46:13,160 Speaker 3: I kind of thought that was the impetus that allowed 761 00:46:13,160 --> 00:46:17,040 Speaker 3: this to happen, because that thing was so viral that 762 00:46:18,960 --> 00:46:21,440 Speaker 3: about a year or two later then it was like, Yo, 763 00:46:21,560 --> 00:46:23,680 Speaker 3: we're really going to make this happen. I thought he 764 00:46:23,880 --> 00:46:24,440 Speaker 3: was a part of that. 765 00:46:24,640 --> 00:46:28,200 Speaker 5: So no, you know what I knew about this project, 766 00:46:28,560 --> 00:46:32,920 Speaker 5: Jesse Collins produced it. So Jesse, Jesse told me about 767 00:46:33,320 --> 00:46:40,319 Speaker 5: this maybe seven years before we shot it, but he 768 00:46:40,440 --> 00:46:43,000 Speaker 5: had the project obviously, you know, he does BT awards 769 00:46:43,040 --> 00:46:46,360 Speaker 5: and everything, and so he got with them, so you 770 00:46:46,360 --> 00:46:49,680 Speaker 5: can imagine in order to develop it with all those 771 00:46:49,960 --> 00:46:53,280 Speaker 5: human beings, to do the life rights and to come together. 772 00:46:53,840 --> 00:46:56,799 Speaker 5: It took that long. So about seven eight years later, 773 00:46:57,200 --> 00:46:59,600 Speaker 5: I mean no, I remember the New Edition was my 774 00:46:59,680 --> 00:47:06,279 Speaker 5: first concert fifteen Spectrum Philadelphia. I went to see New 775 00:47:06,440 --> 00:47:09,240 Speaker 5: Edition Lisa Lisa Coult jam and they was a fresh 776 00:47:09,280 --> 00:47:13,440 Speaker 5: fst and you know, stole the car from my parents. 777 00:47:13,480 --> 00:47:15,080 Speaker 5: Did the whole thing so. 778 00:47:16,239 --> 00:47:21,600 Speaker 3: Well, you can't just casually say that what what? 779 00:47:23,120 --> 00:47:23,440 Speaker 9: Yeah? 780 00:47:23,640 --> 00:47:26,080 Speaker 5: That That was my first concert as a kid, like 781 00:47:26,680 --> 00:47:27,759 Speaker 5: I love the New Edition. 782 00:47:27,800 --> 00:47:29,239 Speaker 4: At that point, did you get away with it? 783 00:47:29,600 --> 00:47:30,080 Speaker 5: I did not? 784 00:47:30,719 --> 00:47:32,800 Speaker 4: We uh was the bunishment? 785 00:47:33,120 --> 00:47:36,200 Speaker 5: I didn't steal the car. I took the car when 786 00:47:36,200 --> 00:47:38,760 Speaker 5: they told me no, and I drove all my cousins 787 00:47:38,840 --> 00:47:42,160 Speaker 5: up there. Worst we gets man, We got the car 788 00:47:42,360 --> 00:47:45,880 Speaker 5: told one of my uncles had to drive from Maryland 789 00:47:45,880 --> 00:47:48,640 Speaker 5: to Philadelphia to get us some silence on the way back. 790 00:47:48,800 --> 00:47:51,000 Speaker 5: It was worse than Vanessa on The Cosby Show. 791 00:47:51,480 --> 00:47:54,560 Speaker 6: I'm thinking about that episode. Literally, think about that episode. 792 00:47:56,200 --> 00:47:59,400 Speaker 4: It was explained Bill and Steve Good. I watched the 793 00:47:59,440 --> 00:48:00,000 Speaker 4: Cosby Show. 794 00:48:04,000 --> 00:48:07,279 Speaker 6: It was ship. What was your question about, Oh, oh 795 00:48:07,800 --> 00:48:08,879 Speaker 6: did you get away with it? 796 00:48:09,680 --> 00:48:14,440 Speaker 5: Oh? No? Did not did not. But when I finally 797 00:48:14,480 --> 00:48:18,080 Speaker 5: did it, I made sure my uncle and my dad 798 00:48:18,239 --> 00:48:20,799 Speaker 5: got to see it, and they were like, Okay, it 799 00:48:20,840 --> 00:48:22,600 Speaker 5: was worth it, you know what I mean? 800 00:48:23,080 --> 00:48:27,280 Speaker 3: How long was your initial treatment because I'm almost certain 801 00:48:27,320 --> 00:48:28,240 Speaker 3: it was the three parter. 802 00:48:28,200 --> 00:48:30,520 Speaker 5: Right, three nights. 803 00:48:30,560 --> 00:48:35,719 Speaker 3: I'm almost certain that you had enough content for almost 804 00:48:35,760 --> 00:48:38,480 Speaker 3: an entire week, like your original vision. 805 00:48:38,520 --> 00:48:39,680 Speaker 4: How long would it have been? 806 00:48:40,440 --> 00:48:47,000 Speaker 5: Well, the script it was. The original script was one 807 00:48:47,160 --> 00:48:50,520 Speaker 5: big script, right, it was like one hundred and sixty pages. 808 00:48:51,080 --> 00:48:53,640 Speaker 5: And then Stephen Hill and Bet said, look, we want 809 00:48:53,640 --> 00:48:55,520 Speaker 5: this to be like an event. We want this to 810 00:48:55,560 --> 00:49:01,279 Speaker 5: be three nights. So the writer Abdul, who's amazing, we 811 00:49:01,360 --> 00:49:04,919 Speaker 5: started that process. So Jesse told me about it seven 812 00:49:04,960 --> 00:49:07,439 Speaker 5: years Prior all those seven years, I was like, man, 813 00:49:07,480 --> 00:49:09,560 Speaker 5: I wish he would I wish I could do that 814 00:49:09,600 --> 00:49:12,440 Speaker 5: new edition movie. And then he asked me, would you 815 00:49:12,480 --> 00:49:15,680 Speaker 5: be interested in doing this? I was like yes. So 816 00:49:18,040 --> 00:49:22,200 Speaker 5: it's interesting because I was just I this was two 817 00:49:22,280 --> 00:49:27,080 Speaker 5: thousand and fifteen, sixteen. I just decided to move back 818 00:49:27,080 --> 00:49:29,440 Speaker 5: to the East Coast. So at a house, I hear 819 00:49:29,480 --> 00:49:32,920 Speaker 5: the whole thing. We shut the house down, you know, 820 00:49:33,000 --> 00:49:36,000 Speaker 5: gave up the lease, and I was headed to the 821 00:49:36,040 --> 00:49:39,520 Speaker 5: airport when he called me to say, would you want 822 00:49:39,520 --> 00:49:42,000 Speaker 5: to do this movie? It's a green light with BT 823 00:49:42,520 --> 00:49:45,560 Speaker 5: We start next week. So I had to change everything 824 00:49:45,600 --> 00:49:50,440 Speaker 5: that I was doing, stay out of there, and but 825 00:49:51,280 --> 00:49:54,840 Speaker 5: so then it happened, and then we worked for maybe 826 00:49:54,920 --> 00:49:59,719 Speaker 5: six months before we started shooting. So I think the 827 00:50:00,040 --> 00:50:01,839 Speaker 5: one of the questions was how did we pull all 828 00:50:01,840 --> 00:50:06,719 Speaker 5: those actors and what not together? And that was a 829 00:50:06,880 --> 00:50:13,239 Speaker 5: real casting thing with Robbie Reid. We'd have Robbie Reid, 830 00:50:13,280 --> 00:50:18,279 Speaker 5: Spike Lee's casting agent for years and years the show. Yeah, 831 00:50:18,280 --> 00:50:22,040 Speaker 5: she's amazing. She's amazing, And it's just so for each 832 00:50:22,160 --> 00:50:27,200 Speaker 5: person like wood Woody McLean, who's now you know, doing 833 00:50:27,200 --> 00:50:30,239 Speaker 5: the thing, he's killing him. He used to be he 834 00:50:30,320 --> 00:50:31,960 Speaker 5: used to be a dancer for Chris Brown. 835 00:50:32,600 --> 00:50:34,680 Speaker 6: What wait wait wait wait wait wait. 836 00:50:35,160 --> 00:50:37,520 Speaker 5: He was dancing for Chris Brown before he had ever 837 00:50:37,719 --> 00:50:41,520 Speaker 5: acted in anything. So I had called for Tima Robinson 838 00:50:41,560 --> 00:50:45,120 Speaker 5: to go, hey, do you know anybody who I'm looking 839 00:50:45,160 --> 00:50:48,760 Speaker 5: for Bobby Brown, and she gave the reco for Woodie. 840 00:50:49,440 --> 00:50:54,239 Speaker 5: Then we saw Woody and wood was really like he 841 00:50:54,320 --> 00:50:57,120 Speaker 5: was a dancer, so he wasn't used to acting. He 842 00:50:57,239 --> 00:51:00,200 Speaker 5: was rather shy, but he could dance his asshle, you 843 00:51:00,200 --> 00:51:04,920 Speaker 5: could do all the Bobby Brown stuff. And we had 844 00:51:04,920 --> 00:51:07,920 Speaker 5: the conversation and I just was like, listen, I'm going 845 00:51:07,960 --> 00:51:09,920 Speaker 5: to bring you back for like the third audition, be 846 00:51:10,040 --> 00:51:10,960 Speaker 5: bold brother. 847 00:51:10,840 --> 00:51:13,279 Speaker 6: Like he's not an actor, believe it. 848 00:51:13,960 --> 00:51:17,560 Speaker 5: And then he's but but look what he's done. That's 849 00:51:17,600 --> 00:51:19,640 Speaker 5: what I always say, Like, you know, that's something that 850 00:51:19,640 --> 00:51:21,840 Speaker 5: me and Jesse Terrell always said, like a lot of 851 00:51:21,880 --> 00:51:24,040 Speaker 5: times we weren't able to work with the big actors 852 00:51:24,080 --> 00:51:27,560 Speaker 5: in our career, like they weren't checking for us as directors, 853 00:51:27,560 --> 00:51:30,319 Speaker 5: that they always looked at us as video directors. So 854 00:51:30,360 --> 00:51:34,480 Speaker 5: we said, let's make our own star, right. And I'm 855 00:51:34,560 --> 00:51:38,640 Speaker 5: glad that we, you know, had that that kind of 856 00:51:38,640 --> 00:51:41,360 Speaker 5: blockade because it spawned. 857 00:51:40,920 --> 00:51:43,120 Speaker 7: Of the thing because he was Bobby for a long 858 00:51:43,160 --> 00:51:44,880 Speaker 7: time to the point where when he got to Power, 859 00:51:44,960 --> 00:51:46,560 Speaker 7: I was like, I don't know, but now he's Kane. 860 00:51:48,160 --> 00:51:49,880 Speaker 5: He did a new addition and then he did the 861 00:51:49,880 --> 00:51:53,000 Speaker 5: Bobby Brown. Yeah he killed it. 862 00:51:54,040 --> 00:51:54,960 Speaker 6: You feel I feel the same. 863 00:51:55,239 --> 00:51:57,520 Speaker 7: I guess you must have felt very strongly about Algae 864 00:51:57,520 --> 00:51:59,960 Speaker 7: in that way, the actor that played Ralph Transvant, because 865 00:52:00,440 --> 00:52:03,680 Speaker 7: you've circumvented him back into a couple of projects. Right, 866 00:52:03,680 --> 00:52:05,440 Speaker 7: at least I know he was in Shooting Stars. 867 00:52:06,000 --> 00:52:10,160 Speaker 5: Yeah. No, listen, it's always a curveball, right. I was like, 868 00:52:10,520 --> 00:52:14,120 Speaker 5: I didn't see it. I didn't see Algie as Ralph 869 00:52:14,160 --> 00:52:18,040 Speaker 5: tress Man because there were people that looked exactly, looked 870 00:52:18,040 --> 00:52:20,160 Speaker 5: a lot more like Ralph Treasvan. I could see that, 871 00:52:20,680 --> 00:52:24,800 Speaker 5: and I didn't see it. But then Jesse really believed 872 00:52:24,800 --> 00:52:27,719 Speaker 5: in it, and I was like, okay. And then when 873 00:52:27,719 --> 00:52:29,440 Speaker 5: he came to the park in the audition where they 874 00:52:29,480 --> 00:52:33,319 Speaker 5: would sing else you can sing, and I was like, 875 00:52:33,920 --> 00:52:36,560 Speaker 5: I mean, listen, I was torn all the way up 876 00:52:36,640 --> 00:52:41,120 Speaker 5: until we were shooting, and then he just did it 877 00:52:41,200 --> 00:52:41,920 Speaker 5: like he killed it. 878 00:52:42,200 --> 00:52:46,880 Speaker 4: So even free shooting, you weren't you still weren't sure. 879 00:52:47,360 --> 00:52:50,960 Speaker 5: I wasn't sure. I wasn't sure because we had let 880 00:52:50,960 --> 00:52:53,920 Speaker 5: this guy go that I'm talking about if there was 881 00:52:53,960 --> 00:52:59,040 Speaker 5: a Ralph Treasvan twin. But obviously Algae embodied the character. 882 00:52:59,680 --> 00:53:05,080 Speaker 5: He had. He had a sensitivity, no pun uh, he had, 883 00:53:04,760 --> 00:53:08,840 Speaker 5: he could dance, he could sing, and even the tone 884 00:53:08,880 --> 00:53:12,000 Speaker 5: of his voice was just perfect. 885 00:53:12,320 --> 00:53:13,839 Speaker 6: I need something specific from you, Chris. 886 00:53:13,880 --> 00:53:16,120 Speaker 7: I'm so sorry, and as you're telling these stories about 887 00:53:16,120 --> 00:53:18,319 Speaker 7: this casting, I need you to please tell the story 888 00:53:18,360 --> 00:53:21,160 Speaker 7: why you casted Dustin Felder for Jimmy jam May he 889 00:53:21,239 --> 00:53:26,520 Speaker 7: rest in paradise for fucking ever, like please, please, please please. 890 00:53:27,600 --> 00:53:31,400 Speaker 5: Listen Dustin Felder is it was just he's He was 891 00:53:32,640 --> 00:53:41,799 Speaker 5: our acting coach for the Right, and his energy was 892 00:53:42,680 --> 00:53:45,640 Speaker 5: it was just grounded and real, like the exact kind 893 00:53:45,640 --> 00:53:47,800 Speaker 5: of person that I the way I wanted to communicate 894 00:53:47,840 --> 00:53:50,760 Speaker 5: to the boys, and I would we would have sessions 895 00:53:50,760 --> 00:53:53,120 Speaker 5: where I would just be in the corner quiet, and 896 00:53:53,160 --> 00:53:54,920 Speaker 5: the way he spoke to them and the way he 897 00:53:55,000 --> 00:53:59,759 Speaker 5: talked to them about performance and being real if you 898 00:54:00,080 --> 00:54:02,279 Speaker 5: watch them more, because these were all guys who were 899 00:54:02,320 --> 00:54:06,360 Speaker 5: kind of afraid, right because not only is this material 900 00:54:06,960 --> 00:54:13,360 Speaker 5: material tough, the real guys are visiting rehearsal like they did, 901 00:54:13,640 --> 00:54:17,000 Speaker 5: like you know what I'm saying, And then what Dustin 902 00:54:17,040 --> 00:54:20,960 Speaker 5: would do would be amazing. And we were looking for 903 00:54:21,960 --> 00:54:24,560 Speaker 5: like Jimmy James, Terry Lewis, and I would look at 904 00:54:24,600 --> 00:54:28,120 Speaker 5: him every day ago, man, you could be Jimmy Jail. 905 00:54:28,560 --> 00:54:30,640 Speaker 5: You know what I'm saying, You could do it and 906 00:54:30,719 --> 00:54:33,439 Speaker 5: we'd laugh about it. And then one day he wore 907 00:54:33,560 --> 00:54:35,000 Speaker 5: for Dora and I go. 908 00:54:35,080 --> 00:54:42,040 Speaker 11: It's and all the boys were like campaigning for him too, 909 00:54:42,400 --> 00:54:44,400 Speaker 11: like all the all the all the guys who were 910 00:54:44,920 --> 00:54:47,319 Speaker 11: you know, played New addition, they were campaigning for him too, 911 00:54:47,360 --> 00:54:48,640 Speaker 11: and it was a natural fit. 912 00:54:48,920 --> 00:54:51,440 Speaker 7: He's really coached some amazing black actors out of l A. 913 00:54:51,600 --> 00:54:54,080 Speaker 7: Like there's a very a generation of black actors that 914 00:54:54,160 --> 00:54:55,640 Speaker 7: have a lot to give to him. 915 00:54:55,680 --> 00:55:01,040 Speaker 5: So I didn't even know that. That's what's up, good brother. 916 00:55:01,520 --> 00:55:04,520 Speaker 3: I heard a rumor that you were Were you one 917 00:55:04,560 --> 00:55:09,320 Speaker 3: of the initial actors that I guess for a long time, 918 00:55:09,600 --> 00:55:13,160 Speaker 3: both Will Smith and Kevin Hart. We're going to do 919 00:55:13,440 --> 00:55:16,560 Speaker 3: Uptown Saturday Night. You do not hear your name tossed 920 00:55:16,600 --> 00:55:17,640 Speaker 3: in there as a director. 921 00:55:18,160 --> 00:55:20,680 Speaker 5: I'm glad you're telling me because I heard about that 922 00:55:20,880 --> 00:55:24,440 Speaker 5: project too. I think Will Packer was involved in it. 923 00:55:24,719 --> 00:55:28,160 Speaker 5: And that's one of my favorite movies of all time. Wow, 924 00:55:28,239 --> 00:55:31,440 Speaker 5: favorite movies of all time. And a couple of years 925 00:55:31,520 --> 00:55:33,480 Speaker 5: a few years ago, it was going around Hollywood that 926 00:55:33,520 --> 00:55:37,280 Speaker 5: that was happening. I haven't seen the script yet, but. 927 00:55:36,640 --> 00:55:39,359 Speaker 4: Yeah, yeah, I could have worn I heard your name 928 00:55:39,400 --> 00:55:39,960 Speaker 4: mentioned in it. 929 00:55:40,200 --> 00:55:42,120 Speaker 5: Thank you good, because you might be in some rooms 930 00:55:42,120 --> 00:55:42,560 Speaker 5: I'm not in. 931 00:55:43,000 --> 00:55:45,080 Speaker 4: That's a good that I love. Lord. 932 00:55:46,600 --> 00:55:49,200 Speaker 9: Speaking of script, Chris with the writer strike that's going 933 00:55:49,239 --> 00:55:52,759 Speaker 9: on now, how with you as a director? 934 00:55:54,040 --> 00:55:55,319 Speaker 4: How does that affect you? 935 00:55:55,440 --> 00:55:55,640 Speaker 5: One? 936 00:55:55,680 --> 00:55:56,040 Speaker 4: And two? 937 00:55:56,239 --> 00:55:58,799 Speaker 9: How do you think it affects the future of filmmaking 938 00:55:59,080 --> 00:56:01,520 Speaker 9: as a whole. Where do you think the game is 939 00:56:01,640 --> 00:56:03,279 Speaker 9: right now? And where do you think is eded? 940 00:56:04,440 --> 00:56:08,600 Speaker 5: I think we're having a napster moment and I think 941 00:56:08,640 --> 00:56:15,680 Speaker 5: it's it's completely People can't imagine what that the that 942 00:56:15,680 --> 00:56:20,400 Speaker 5: the industry would change, right, But you know writer strike, 943 00:56:20,440 --> 00:56:25,479 Speaker 5: for instance, right, I still get atl was eighteen years ago. 944 00:56:26,120 --> 00:56:30,040 Speaker 5: I still receive residuals from it from that, right, because 945 00:56:30,080 --> 00:56:33,400 Speaker 5: the business model was Okay, we saw it in the movies, 946 00:56:33,440 --> 00:56:35,480 Speaker 5: Now we see it on TV. Now, we see it 947 00:56:35,880 --> 00:56:39,279 Speaker 5: in the airplane, Now we see it in Africa. That's 948 00:56:39,320 --> 00:56:43,960 Speaker 5: the way TV has always worked. Now it's streaming, So 949 00:56:44,040 --> 00:56:48,279 Speaker 5: streaming for us two for Director's Guild, where everybody is well, 950 00:56:49,800 --> 00:56:52,719 Speaker 5: no streamer wants it to ever go anywhere else. It's 951 00:56:52,719 --> 00:56:56,560 Speaker 5: a subscription model. We want this is only available here. 952 00:56:57,120 --> 00:57:03,520 Speaker 5: So I think what we're looking at is going wow, 953 00:57:03,920 --> 00:57:07,239 Speaker 5: like the business change, what is it? How do you 954 00:57:07,280 --> 00:57:10,120 Speaker 5: figure it out? It's the wild wild West to a degree. 955 00:57:10,760 --> 00:57:15,560 Speaker 5: And I think there are some streamers who've got it 956 00:57:15,600 --> 00:57:17,680 Speaker 5: figured out at least the best that it can be, 957 00:57:18,200 --> 00:57:20,840 Speaker 5: but it will never be what it was what it was, 958 00:57:20,880 --> 00:57:24,800 Speaker 5: And I think, just like with videos, we it took 959 00:57:24,840 --> 00:57:29,200 Speaker 5: a long time to go. Maybe I should stop making 960 00:57:29,240 --> 00:57:32,520 Speaker 5: horseshoes because they're driving cars around and there needs to 961 00:57:32,560 --> 00:57:36,880 Speaker 5: be tired. Right, It's a long way to look at 962 00:57:37,480 --> 00:57:45,160 Speaker 5: how you the way content is valued. So what is that? 963 00:57:45,160 --> 00:57:47,480 Speaker 5: That's just what I'm telling you is just a realization 964 00:57:47,600 --> 00:57:51,520 Speaker 5: I had recently. Maybe you know, I've been so involved 965 00:57:51,600 --> 00:57:54,080 Speaker 5: in so in the marketing and everything with the shooting 966 00:57:54,160 --> 00:57:57,240 Speaker 5: stars and the edit right up until it came out 967 00:57:57,680 --> 00:58:00,160 Speaker 5: that I wasn't even really on the page. But when 968 00:58:00,200 --> 00:58:05,160 Speaker 5: I've been having some conversations, it's like I don't quite 969 00:58:05,280 --> 00:58:10,160 Speaker 5: understand the answer yet or what it means, you know. 970 00:58:10,760 --> 00:58:16,720 Speaker 5: So to answer quest question, the world is not my oyster, 971 00:58:17,160 --> 00:58:19,280 Speaker 5: you know what I mean? I don't think the world 972 00:58:19,320 --> 00:58:23,200 Speaker 5: is an oyster for anybody right now, because we don't know. 973 00:58:24,560 --> 00:58:30,400 Speaker 5: The opportunities are shrinking. Right. There's a statistic in the 974 00:58:30,680 --> 00:58:35,720 Speaker 5: in the DGA that of every member that makes a 975 00:58:35,720 --> 00:58:41,480 Speaker 5: feature film, eighty five percent only make one. Yeah this 976 00:58:41,520 --> 00:58:43,440 Speaker 5: is before any of this, right, So that tells you 977 00:58:43,480 --> 00:58:47,240 Speaker 5: how difficult it is to make a feature and how 978 00:58:47,560 --> 00:58:51,400 Speaker 5: slimny opportunities are. Eighty five percent of the union makes 979 00:58:51,600 --> 00:58:54,320 Speaker 5: one feature film and not another one. 980 00:58:54,360 --> 00:58:56,760 Speaker 9: It's almost the same on the sack side as well. 981 00:58:57,120 --> 00:59:00,360 Speaker 9: On our side you have your your tom Cruisers whatever. 982 00:59:00,400 --> 00:59:04,560 Speaker 9: But then the other is, you know, people struggling to 983 00:59:04,560 --> 00:59:05,680 Speaker 9: get commercials or whatever. 984 00:59:05,800 --> 00:59:08,000 Speaker 7: You know, that's why you got to keep your ear 985 00:59:08,040 --> 00:59:09,680 Speaker 7: to the street street because if you keep it in 986 00:59:09,680 --> 00:59:12,080 Speaker 7: the bubble, you're gonna think it's sweet. But nah, it's 987 00:59:12,080 --> 00:59:14,520 Speaker 7: it's people are out in la ship is changing and 988 00:59:14,560 --> 00:59:15,480 Speaker 7: it's you feel it. 989 00:59:16,480 --> 00:59:20,200 Speaker 5: Yeah, it's tough, you know, but it's interesting, right because 990 00:59:20,240 --> 00:59:23,880 Speaker 5: that's the thing. The thing about the business, even if 991 00:59:24,120 --> 00:59:26,120 Speaker 5: once you're in it for a long time, for me, 992 00:59:26,280 --> 00:59:31,280 Speaker 5: is that every day there's the opportunity for possibility, right, 993 00:59:31,840 --> 00:59:38,280 Speaker 5: and that can that can that can keep your motivation flowing, 994 00:59:38,600 --> 00:59:41,480 Speaker 5: It can keep your you wake up every morning, there's 995 00:59:41,520 --> 00:59:45,320 Speaker 5: a possibility of writing that script or moving forward. But 996 00:59:45,440 --> 00:59:48,280 Speaker 5: I think that what we have to look at are 997 00:59:48,280 --> 00:59:51,640 Speaker 5: great examples of the business aspect of it. You know, 998 00:59:51,720 --> 00:59:54,440 Speaker 5: when we look at Amir and how he does things, 999 00:59:54,480 --> 00:59:56,880 Speaker 5: how we look at Tyler Perry and he does things, 1000 00:59:57,520 --> 01:00:02,520 Speaker 5: Lee Daniels, these guys who have Kenya Barras, these guys 1001 01:00:02,560 --> 01:00:07,760 Speaker 5: who have taken their talent understood how it works in 1002 01:00:07,920 --> 01:00:12,600 Speaker 5: business and how to play the game. And me personally, 1003 01:00:12,640 --> 01:00:16,160 Speaker 5: I've always been leaning more towards the artist's side, right 1004 01:00:16,840 --> 01:00:20,040 Speaker 5: and having reps and agents and things, and just happy 1005 01:00:20,600 --> 01:00:24,080 Speaker 5: to be able to be created because at some point, 1006 01:00:24,360 --> 01:00:27,320 Speaker 5: as a creative, you go, man, I couldn't live any 1007 01:00:27,320 --> 01:00:29,600 Speaker 5: other way, Like I couldn't have another job, you know 1008 01:00:29,600 --> 01:00:33,920 Speaker 5: what I mean, and that satisfaction of when something that 1009 01:00:33,960 --> 01:00:39,040 Speaker 5: you create connects to your audience. Right. But I think 1010 01:00:39,160 --> 01:00:41,680 Speaker 5: that because of the way that the world and the 1011 01:00:41,720 --> 01:00:44,960 Speaker 5: technology is moving, it's more of a there needs to 1012 01:00:45,000 --> 01:00:49,000 Speaker 5: be more of a focus on understanding the business, not 1013 01:00:49,200 --> 01:00:52,120 Speaker 5: even just from a Hollywood perspective, but from a Wall 1014 01:00:52,160 --> 01:00:58,200 Speaker 5: Street perspective. You know, how content is being valued, how 1015 01:00:58,760 --> 01:01:07,040 Speaker 5: the business battle of subscriptions are different. 1016 01:01:07,520 --> 01:01:10,280 Speaker 9: Yeah, all the streaming companies are kind of collapsing into 1017 01:01:10,280 --> 01:01:13,520 Speaker 9: one another, like with Max becoming HBO becoming Max and 1018 01:01:14,360 --> 01:01:17,760 Speaker 9: Time Going collapsing into Paramount, And it just reminds me 1019 01:01:17,800 --> 01:01:19,720 Speaker 9: a lot of what happened with major labels, Like when 1020 01:01:19,720 --> 01:01:23,440 Speaker 9: you said naps the moment if it does the same 1021 01:01:23,440 --> 01:01:24,520 Speaker 9: thing to happen with label. 1022 01:01:26,360 --> 01:01:31,360 Speaker 4: Well, sir, thank you, this is long overdue. The next 1023 01:01:31,400 --> 01:01:34,120 Speaker 4: time we're in the Landa together, I'll treat you to 1024 01:01:34,720 --> 01:01:39,600 Speaker 4: follies or he's in l A. He's in l A, 1025 01:01:40,000 --> 01:01:41,360 Speaker 4: I said, the next time. 1026 01:01:41,240 --> 01:01:45,600 Speaker 5: We're in l A, hop on a plane. 1027 01:01:45,800 --> 01:01:49,760 Speaker 9: LA don't count you know, man, I just wanted to say, Chris, 1028 01:01:49,760 --> 01:01:51,640 Speaker 9: I really just appreciate your work man, and I love 1029 01:01:51,680 --> 01:01:54,000 Speaker 9: the way just to watch how you is you a 1030 01:01:54,000 --> 01:01:57,160 Speaker 9: lot of the directors I follow my guy set Man 1031 01:01:57,320 --> 01:02:02,040 Speaker 9: who I'm sure you know see uh yeah, the y 1032 01:02:02,240 --> 01:02:07,480 Speaker 9: C Anthony Heman way. Just y'all brothers. Man, I'm just 1033 01:02:07,600 --> 01:02:10,160 Speaker 9: really proud to see y'all like you know, transition and 1034 01:02:10,320 --> 01:02:11,200 Speaker 9: just keep working man. 1035 01:02:11,200 --> 01:02:12,120 Speaker 4: And I just love what y'all do. 1036 01:02:12,280 --> 01:02:15,959 Speaker 5: So thank you, brother, thank you. 1037 01:02:16,360 --> 01:02:17,520 Speaker 4: That's what's up on. 1038 01:02:17,640 --> 01:02:20,920 Speaker 3: Behalf of Sick Steve and Pete Bill and find Tickeolow 1039 01:02:21,600 --> 01:02:23,920 Speaker 3: and like you and the great Chris Robinson. 1040 01:02:24,960 --> 01:02:25,600 Speaker 4: I love your work. 1041 01:02:25,640 --> 01:02:27,280 Speaker 3: I love your songs that you do with your brother 1042 01:02:27,360 --> 01:02:29,160 Speaker 3: Rich and all the vics formula. 1043 01:02:29,760 --> 01:02:33,480 Speaker 6: All right, that was for Dustin. I just wanted to 1044 01:02:33,480 --> 01:02:34,360 Speaker 6: show it on the YouTube. 1045 01:02:35,480 --> 01:02:35,960 Speaker 4: That's right. 1046 01:02:36,000 --> 01:02:42,439 Speaker 3: We are on YouTube now damn congratulates. Yes, I still 1047 01:02:42,480 --> 01:02:44,280 Speaker 3: don't know how that works for us. We're still on 1048 01:02:44,280 --> 01:02:47,960 Speaker 3: our soft launch anyway. Uh this great Chris Robinson and 1049 01:02:48,000 --> 01:02:50,120 Speaker 3: then we'll see you on the next go around, y'all. 1050 01:02:49,880 --> 01:02:51,880 Speaker 5: Peace, my brother, Thank y'all. 1051 01:02:56,960 --> 01:03:09,160 Speaker 1: H mus Love Supreme is a production of iHeartRadio. For 1052 01:03:09,280 --> 01:03:13,840 Speaker 1: more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts, 1053 01:03:13,960 --> 01:03:15,640 Speaker 1: or wherever you listen to your favorite shows.