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Speaker 1: People trading and shipping fuels to our customers, and people

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Speaker 1: across the country. Learn more at VP dot com. Slash

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Speaker 1: investing in America.

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Speaker 2: And one thing about me is those who take chances

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Speaker 2: make advances. I'm a seize the opportunity if it's in

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Speaker 2: front of my face. So he was on a zoom

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Speaker 2: and I'm like, hey, Steve, my name is Pinky and

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Speaker 2: you don't know me, but you need to look me up.

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Speaker 2: And I think that we need to do a shoe

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Speaker 2: deal because there is no shoe deal in the restaurant

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Speaker 2: vegan space. And I think that this will be a

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Speaker 2: game changer and it'll be massive. And you know what

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Speaker 2: he said, He said, I love it. He said, let's.

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Speaker 3: Set that shit up.

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Speaker 2: He said, I'm gonna send you my assistant email, let's

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Speaker 2: do it. And that's exactly how it happened, all because

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Speaker 2: I opened up my mouth.

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Speaker 4: And asked.

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Speaker 5: My graduates from my school being forced back drop.

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Speaker 3: Bag drop, Mike drop back, drop drop.

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Speaker 6: All right, guys, welcome back e y L Atlanta Headquarters. Yeah,

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Speaker 6: this is something that we've been looking forward to for

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Speaker 6: a long time. Tried to make it happen several times

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Speaker 6: in the past.

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Speaker 3: But the day was January twenty one. Nothing, nothing happened.

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Speaker 3: Nothing happens before it's time.

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Speaker 6: So uh, Pinky Cole, the legendary owner of Slutty Vegan.

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Speaker 6: If you have never eate Slutty Vegan doing yourself.

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Speaker 3: With your minuts this service, let's start there.

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Speaker 6: And I've only actually had it a few times because

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Speaker 6: one of the reasons is that I always heard the

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Speaker 6: line is like on the block and you can't actually

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Speaker 6: get in the problems.

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Speaker 3: So, but just an amazing story we're going to talk about.

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Speaker 6: But you probably heard recently in the news that just

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Speaker 6: finished your series A congratulations, raised twenty five million dollars,

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Speaker 6: I believe for twenty four percent of the company, which

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Speaker 6: gave you a valuation of one hundred million dollars for

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Speaker 6: your brand with plans I believe to expand to twenty

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Speaker 6: locations nationwide.

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Speaker 4: You did your research.

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Speaker 3: We've been known too. We're the biggest for a reason.

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Speaker 6: You know, you got collaboration, brand partnerships, and it's just

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Speaker 6: a really inspiring story starting from you know, humble beginnings

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Speaker 6: and scaling to you know, national global brand and have

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Speaker 6: become a rock star in the space. As far as

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Speaker 6: for entrepreneurships, we were just talking about that. I always

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Speaker 6: had a vision that you know, entrepreneurs is going to

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Speaker 6: become the new superstars like athletes and rappers, and you're

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Speaker 6: definitely one of those people. Rap snacks. I believe you

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Speaker 6: have your own rap. That was a moment for Jean

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Speaker 6: Lindsay and the team over there.

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Speaker 7: We went to the headquarters and we were saying like, yeah,

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Speaker 7: we should have a bag, and then we.

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Speaker 3: Looked, yeah, I should definitely have a bad and we

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Speaker 3: saw your face on the bag. We're like, yeah, we

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Speaker 3: definitely should have a bag. So thank you for the inspiration.

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Speaker 3: And you're doing all of this while still being a mother.

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Speaker 3: You're actually pregnant right.

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Speaker 6: Eight, baby, don't worry.

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Speaker 3: We got the van outside ready to go to be

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Speaker 3: legendary moment now her at all.

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Speaker 6: So this this is going to be a dorope interesy.

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Speaker 6: So first and foremost, thank you for joining us, appreciate.

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Speaker 4: It, thank you for having me.

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Speaker 2: I watch you guys, and I'm proud of y'all, and

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Speaker 2: I'm happy to be here. And I think this is

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Speaker 2: going to be a real dope conversation.

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Speaker 3: Yes, yes, it has legendary sucking feeling. So let's get

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Speaker 3: into this.

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Speaker 6: For anybody that might not have heard your story before,

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Speaker 6: can you just you know, talk about the backstor a

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Speaker 6: little bit like what made you want to start the

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Speaker 6: Slutty Vegan franchise? What made you actually want to go vegan?

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Speaker 6: And how did you, you know, get your foot up

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Speaker 6: and running with you know what you do.

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Speaker 4: So it depends on what back mean I could go all.

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Speaker 2: So, you know, my story is very interesting and unique

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Speaker 2: to say the least.

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Speaker 4: So the day that I was born.

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Speaker 2: I was born December eighth, nineteen eighty seven, and the

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Speaker 2: day that I was born, my father was being sentenced

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Speaker 2: to thirty plus. He is in prison, so he was

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Speaker 2: getting his sentence in the day that I was coming

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Speaker 2: out the womb. So I already came into the world

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Speaker 2: with the short end of the stick based on what

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Speaker 2: society telling you. Right in Baltimore, right, So, growing up,

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Speaker 2: I saw my mother, who was raising five children, take

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Speaker 2: care of everybody right with limited resources.

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Speaker 4: She had between four to five jobs.

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Speaker 2: My mother was a musician, she worked at the bank,

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Speaker 2: she worked at McDonald's. At one point she was processing payroll.

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Speaker 2: She was doing everything. But one thing she made sure

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Speaker 2: of is that the lights were always on, that we

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Speaker 2: always had food on the table, that I ain't never

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Speaker 2: had to beg borrow still from nobody, and she always

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Speaker 2: made sure that I was go to federal prison with

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Speaker 2: my siblings to go see my daddy.

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Speaker 4: Right.

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Speaker 2: So here I am growing up, going to hagerstowness Up, Maryland,

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Speaker 2: having a little wan as a kid, being limited to

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Speaker 2: two hours at a time to see my father. But

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Speaker 2: what it did it was teaching me a valuable lesson

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Speaker 2: that ain't nothing in the world like freedom. So throughout

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Speaker 2: my life I aim to get the level of freedom

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Speaker 2: where nobody had to tell me what to do or

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Speaker 2: I didn't have to answer to nobody, And that is

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Speaker 2: how I became a hustler. So in high school I

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Speaker 2: started throwing parties. I was the youngest promoter in Baltimore, Maryland.

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Speaker 2: I was selling.

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Speaker 4: Candy, frozen cups, mc chickens, you name it. I would

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Speaker 4: sell for real.

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Speaker 2: I would go to McDonald's and buy m chickens for

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Speaker 2: a dollar and come back in the cafeteria in high

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Speaker 2: school and sell them for two dollars. My mindset was

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Speaker 2: make money, create opportunity, make people feel good. And I

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Speaker 2: did that throughout the years. And when I graduated college.

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Speaker 2: When I graduated high school, I saw Ludacris on TV

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Speaker 2: and I'm like, Oh, he's at Clark Atlande University.

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Speaker 4: I'm going there, and fast forward.

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Speaker 2: My entrepreneurial journey just continued to rise and rise and rise.

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Speaker 2: Went to Clark Atlanta, became Miss Clark and Lande University.

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Speaker 2: Packed up my bags. After I graduated, moved.

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Speaker 4: To Los Angeles, California, because I had these big.

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Speaker 2: Dreams of being an actress. Staddict work out, but I'm

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Speaker 2: glad that the didy. And while I was in LA,

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Speaker 2: I got an opportunity to work as a television producer

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Speaker 2: a PA at the time. And if you know anything

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Speaker 2: about TV, like you gotta be really really good to

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Speaker 2: get promoted.

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Speaker 4: So one thing I know how to do well is

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Speaker 4: run my mouth.

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Speaker 2: So while I was in LA I was working as

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Speaker 2: a production assistant and I got a call to work

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Speaker 2: in New York, packed up my bags, moved to New York.

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Speaker 2: While I was in New York, became a producer, got

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Speaker 2: another call to work at the Moury Show. While I

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Speaker 2: was at the Moray Show, I saved up my four

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Speaker 2: to one K, and here I am twenty six years old,

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Speaker 2: don't know the first thing about four to one K

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Speaker 2: except for contribute and be money in there. I pulled

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Speaker 2: my four one k out and I opened up my

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Speaker 2: first restaurant, and it was called Pinkies Jamaican, an American restaurant.

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Speaker 4: This is in Harlem.

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Speaker 3: Much money was in your four one k that you

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Speaker 3: took out?

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Speaker 2: I had twenty seven thousand at the time, which was

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Speaker 2: a lot of money for me. Right, somebody in the

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Speaker 2: early twenties, like I was brawling, Like I.

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Speaker 3: Kind of had a time in the world.

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Speaker 4: Right, But I've always been a risk taker.

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Speaker 2: So I pulled it right, not knowing that I was

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Speaker 2: going to be taxed on it later, right, But I

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Speaker 2: pulled it out, got a family friend to give me

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Speaker 2: a loan, and I opened up my first restaurant and

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Speaker 2: it was called Pinkies to make it an American restaurant,

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Speaker 2: and it did seemingly well for somebody.

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Speaker 4: Who didn't know what the hell they were doing, right.

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Speaker 2: And when I had that restaurant, I had a grease

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Speaker 2: fire after about two years, and I want to stop

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Speaker 2: here because that was like the best thing that could

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Speaker 2: have happened to me, because it propelled me to be

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Speaker 2: able to create what we now know is Sludy Vegan

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Speaker 2: because what looked like failure wasn't failure to me at all, right.

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Speaker 2: It was really an opportunity to say, Okay, all right,

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Speaker 2: this look a little fucked up, but I'm gonna do

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Speaker 2: this again, and when I do it again, it's gonna

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Speaker 2: be right.

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Speaker 4: And it was right.

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Speaker 2: Because after I lost everything, car, got repolled, got evicted

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Speaker 2: out of my apartment, went flat, broke, failed relationships, I

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Speaker 2: got an opportunity to work as a casting director. And

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Speaker 2: the reason why I'm telling y'all this story because I

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Speaker 2: want to make it full circle, right. So I got

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Speaker 2: an opportunity to work as a casting director in Los

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Speaker 2: Angeles on a own network show. And while I was there,

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Speaker 2: they're like, Pinky, we need you to go to Atlanta,

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Speaker 2: and I'm.

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Speaker 4: Like, I don't really want to go to Atlanta. Like

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Speaker 4: I went to school there.

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Speaker 2: Yeah, my sorority sisters are there, but that's not where

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Speaker 2: I want to be. But I did it, and I

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Speaker 2: was only supposed to be there for three months, y'all.

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Speaker 2: And when I went to Atlanta, I was in my

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Speaker 2: bedroom and I was hungry and I wanted some Vegan

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Speaker 2: comfort food. Now I'm like, y'all, I am a conscious thinker.

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Speaker 2: I'm always trying to feed myself, always trying to learn more.

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Speaker 2: So at the time, I was running every single day,

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Speaker 2: reading a book every single day. Right, everybody told me

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Speaker 2: I was crazy. I just knew that I was preparing

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Speaker 2: for something. And when I was in my bedroom, Sludy

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Speaker 2: Vegan hit me like a light bulb, Like no rhyme,

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Speaker 2: no reason, no like precursor, no nothing. It just hit

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Speaker 2: me out of nowhere, and I'm like, Damn, that's a dope,

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Speaker 2: b add name. So I called my friends up and

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Speaker 2: I'm like, what y'all think about this name? And it

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Speaker 2: was like, I love, you need to do something with it.

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Speaker 2: So I went to Google and I went to YouTube

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Speaker 2: and I just started researching and what I realized is

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Speaker 2: I didn't know.

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Speaker 4: The first thing about burgers and fries because I'm jamaking.

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Speaker 2: Right, So like I didn't grow up eating that, but

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Speaker 2: this was something that was missing in the marketplace, coupled

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Speaker 2: with an experience.

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Speaker 4: So no business plan, no real plan.

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Speaker 2: I just started researching, opened up this ghost kitchen, and

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Speaker 2: literally the rest is history.

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Speaker 7: There's a lot to impact that. There's a lot because

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Speaker 7: obviously the background in TV. Is that what you studied

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Speaker 7: when you were at Clark Was it audio engineering and

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Speaker 7: TV production?

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Speaker 3: Well?

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Speaker 2: I was supposed to study that, but I never had

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Speaker 2: an intern ship in my life.

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Speaker 7: So how do we shift to culinary? Is that something

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Speaker 7: that you have been doing growing up? Obviously being in

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Speaker 7: a Jamaica home that like especially like my mom cuts

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Speaker 7: all the time and I could cook a little bit.

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Speaker 7: Somebody argue that, but is that something that you just

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Speaker 7: naturally would gift to that being a chef.

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Speaker 4: I ain't no chef.

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Speaker 2: I really don't think I can cook that well, like

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Speaker 2: I think you know, my food takes good to me.

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Speaker 2: But I didn't go to school to be a chef.

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Speaker 2: I have no formal training and it really just happened

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Speaker 2: that way, And that's what life does right, Like life

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Speaker 2: just happened sometimes and it became a passion project for me.

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Speaker 2: So when people call me a chef, I'm like, yoall,

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Speaker 2: I'm not a chef. Like this is just a passion

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Speaker 2: project for me. And TV was something that I fell

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Speaker 2: into that I became really really good at. So I'm

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Speaker 2: happy that I got the opportunity to work in TV

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Speaker 2: because what happened was is it taught me how to

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Speaker 2: meet people where they are. One thing that I can

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Speaker 2: do really, really well, is I know how to connect people.

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Speaker 2: I don't care if you make a billion dollars, I

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Speaker 2: don't care if you make five dollars. I can put

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Speaker 2: everybody in a room and make everybody feel welcome and

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Speaker 2: like they are important. And I learned that working in TV.

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Speaker 2: So I coupled my TV experience with the fact that

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Speaker 2: I'm a foodie and I love to eat, and I

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Speaker 2: merged those two most pleasurable experiences in life.

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Speaker 4: That's sex and that's food.

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Speaker 2: And I built this concept to make people love it

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Speaker 2: even if they didn't like the name. And literally everything

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Speaker 2: has been up from there.

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Speaker 6: So let's talk about this ghost kitchen situation. Shots to

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Speaker 6: my boy Nacho Benger. He's the first person on our

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Speaker 6: platform talk about Ghost Kitchen, another Baltimore native. So ghost

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Speaker 6: Kitchen is very interesting and a lot of people still

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Speaker 6: aren't really familiar with ghost kitchens. But from my understanding,

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Speaker 6: the ghost kitchen is you don't have a physical restaurant,

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Speaker 6: but you have like, let's say, like an industrial kitchen,

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Speaker 6: and out of that kitchen you can cook and have

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Speaker 6: your food sent on Uber Eats or door Dash. And

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Speaker 6: the good thing with the ghost kitchens is that nobody

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Speaker 6: really knows, Like when you order Uber Eats, you don't

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Speaker 6: really necessarily know where you're ordering it from.

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Speaker 4: Even though where you're ordering what it looked like, it clean,

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Speaker 4: nothing what you take.

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Speaker 2: But the good thing about ghost kitchens, and it's funny

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Speaker 2: because when I came to Atlanta, they weren't really familiar

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Speaker 2: with ghost kitchens. They're like, what's this And I'm like, listen,

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Speaker 2: they do this in La. You know, La was a

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Speaker 2: little bit more advanced, and I'm like, they do this

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Speaker 2: in La, let me duplicate it here. So I was

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Speaker 2: like the guinea pig in Atlanta. And the one thing

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Speaker 2: that I liked about the ghost kitchen is is not

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Speaker 2: a lot of overhead they charge you. I mean, the

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Speaker 2: prices are different now, but they at the time they

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Speaker 2: were charging me thirty percent right to be on the platform.

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Speaker 2: I'm on uber Eats, I'm on door Dash, I'm on

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Speaker 2: grub Hub, I'm on Postmates, and every time somebody ordered food.

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Speaker 4: All I did was fulfilled to order.

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Speaker 2: What happened with Sleddy Vegan is that people started dming

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Speaker 2: me their orders and I started fulfilling on DM right,

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Speaker 2: So I'm like, all right, So now I got this

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Speaker 2: e commerce platform on Instagram that just happened by mistake,

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Speaker 2: and it actually worked out because the first week I

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Speaker 2: had about four people, and the week after that I

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Speaker 2: had about thirty people, and every single week it started

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Speaker 2: building and building. Soon after, I had between like one

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Speaker 2: hundred and fifty to three hundred to five hundred people

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Speaker 2: standing out the door trying to get food, sending messages

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Speaker 2: on Instagram. So for the people who are watching this,

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Speaker 2: ghost kitchens are absolutely a good opportunity to get into

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Speaker 2: the business if you want to do a restaurant concept,

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Speaker 2: because you can test it and don't have to worry

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Speaker 2: about putting all the risk in. Sometimes we feel like

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Speaker 2: we won't be successful until we get a brick and mortar,

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Speaker 2: that ain't the truth because brick and mortars cost money.

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Speaker 2: You gotta pay light bill, you gotta pay water bill.

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Speaker 2: If you're roof cave in, you got to pay all

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Speaker 2: of that stuff. There's so much bills that come behind it.

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Speaker 2: But a ghost kitchen will allow you the opportunity to

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Speaker 2: test your concept and if it works, then you can

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Speaker 2: move forward with the you know, all the other things.

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Speaker 3: So were you actually cooking? I was the cook.

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Speaker 2: The janitor was everything. I was accounts payable, accounts receivable.

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Speaker 2: I literally did everything, and I did everything for the

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Speaker 2: first two years of the business me items.

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Speaker 3: Did you have an a menium nine? Okay, number, So

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Speaker 3: that's a great number.

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Speaker 4: I'm a nine actually in my sorority. That's a great number.

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Speaker 7: Yeah.

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Speaker 6: Another owner from RESTAURANTWN from Baltimore said he keeps it

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Speaker 6: at seven. Well, we can talk about that later on.

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Speaker 6: We talked about the restaurant. But okay, so let's get

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Speaker 6: this sleg conversation going. So you have an idea to

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Speaker 6: have you can buy sex with food, which is interesting,

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Speaker 6: and then you give these dishes like names, like can

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Speaker 6: you talk about some of their names?

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Speaker 3: Absolutely, let's start with my favorite.

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Speaker 4: What's your favorite?

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Speaker 3: The Fussy has It's my favorite, easily listen.

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Speaker 2: When I created this concept, I'm like, food needs personality.

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Speaker 4: Right.

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Speaker 2: I don't know about y'all, but when I go to

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Speaker 2: a restaurant, I eat with my eyes. But I said,

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Speaker 2: how about making people not only eat with their eyes,

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Speaker 2: but eating with their ears too, So when they hear

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Speaker 2: the name of the food, it makes.

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Speaker 4: Them like, oh, what is that? I want to try it?

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Speaker 2: So we have the one night Stand, which is our

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Speaker 2: most popular burger, right, and the one night stand is

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Speaker 2: the patty with the bacon, the sauce, the onions and tomato.

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Speaker 2: But like, when you think about a one night stand,

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Speaker 2: what do you think about? Like, are you fork experience?

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Speaker 2: It happens once. It's crazy. It's kind of taboo, and

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Speaker 2: everybody wants to be a part of that taboo experience,

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Speaker 2: which is why it is the number one seller.

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Speaker 3: Right.

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Speaker 4: Then we have the Sloppy.

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Speaker 3: Toppy Sloppy to I.

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Speaker 2: Don't know if kids watching this, but I'm sure we've

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Speaker 2: all given or received some slippy copy.

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Speaker 4: Right, So it's tax.

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Speaker 3: True, true to the taboo mine that may yeah, taxed

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Speaker 3: into that culture and.

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Speaker 4: Literally black people it's all people.

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Speaker 2: Then we have the fussy hussy what you love, and

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Speaker 2: that's like the all American, right, Like you go to

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Speaker 2: a McDonald's, you go to a Burger King, everybody got

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Speaker 2: a sandwich with pickles on it, right, But we have

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Speaker 2: a plethora for plethora of names of burgers. But I

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Speaker 2: really specifically did that because when you come to my restaurant,

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Speaker 2: I don't want you.

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Speaker 4: To be like, well, let me get the one number

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Speaker 4: four with the five and nah.

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Speaker 2: I wanted you to remember this experience so that by

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Speaker 2: the time you leave, you thinking about it, and then

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Speaker 2: you're telling people like, damn, I remember when I went there.

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Speaker 2: I specifically had this, And what it is is free

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Speaker 2: marketing and advertising. For me, I've never had to pay

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Speaker 2: for it because people like y'all who come to my

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Speaker 2: restaurants like, yo, you have sluddy vegan, like I gotta

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Speaker 2: go try study vegan, and I had the one night stand.

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Speaker 2: You should try it. Guess what they do? They come

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Speaker 2: to slightly began and say, you know what, my friend had,

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Speaker 2: what's that one night Burget that one night stand?

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Speaker 4: Let me try that.

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Speaker 2: And that's how it's worked, and that's how we've been

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Speaker 2: having lines down the block.

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Speaker 3: It's like, what's that spot in Miami? They call me

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Speaker 3: a cab all of that on South Beach Willis Willillies.

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Speaker 7: Yeah, or in you know former alumni, our dudes from Tennessee.

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Speaker 7: Oh yeah, slim slim, very similar. They infuse hip hop,

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Speaker 7: you infuse sex. Yeah, absolutely, both cultural favorites.

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Speaker 6: So okay, so you got a nice thing going with

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Speaker 6: this ghost kitchen situation. You're building up traction on social media,

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Speaker 6: you're making money. What's the next step?

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Speaker 3: Food truck?

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Speaker 4: So yeah, so there was a lot of next steps

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Speaker 4: in between that.

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Speaker 2: But I was in this prep kitchen and they told

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Speaker 2: me that I had to leave because I had too

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Speaker 2: many people coming, and the tenants were upset about it,

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Speaker 2: and I'm like, well, what am I supposed to do?

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Speaker 3: Is it just you and the prep kitchen still with

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Speaker 3: the five hundred people outs.

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Speaker 7: Everyone has an opinion when it comes to the foods

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Speaker 7: we eat. This fod's good for you, this one's bad

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00:17:01,560 --> 00:17:04,400
Speaker 7: for you, this diet works best. But who actually has

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00:17:04,400 --> 00:17:06,840
Speaker 7: the right answer. You don't need rules to lose weight,

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00:17:06,920 --> 00:17:10,360
Speaker 7: You just need proper information to build smarter, more sustainable habits.

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Speaker 7: NOOM is here to change the way we view food

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Speaker 7: by not only looking at what we eat, but also

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Speaker 7: how we eat. Instead of making you feel guilt, NOOM

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00:17:18,720 --> 00:17:21,480
Speaker 7: empowers you to keep going. Not everyone wants to be

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Speaker 7: on a strict diet, do five days a week at

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00:17:23,920 --> 00:17:27,440
Speaker 7: the gym, or have daily smoothies and crushable teas. Noom

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00:17:27,520 --> 00:17:30,520
Speaker 7: uses a psychology based approach to find healthier balance that's

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00:17:30,560 --> 00:17:34,320
Speaker 7: more suitable for your life and as a result, more sustainable. Look,

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Speaker 7: Nooma's already influenced the way I shot for food, which

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00:17:36,880 --> 00:17:39,159
Speaker 7: has not only saved me money, It's also given me

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Speaker 7: a clearer understanding of the foods I'm consuming, which has

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Speaker 7: made me sharper and more energetic.

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Speaker 3: You have to try it out.

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Speaker 7: Look, there are no food restrictions in the program, which

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00:17:47,640 --> 00:17:51,679
Speaker 7: makes the process more flexible for your lifestyle. Everybody's journey

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00:17:51,720 --> 00:17:55,760
Speaker 7: is different. Noom believes in progress, not perfection. Seventy five

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00:17:55,800 --> 00:17:58,560
Speaker 7: percent of Noom users finish the program, and more than

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00:17:58,640 --> 00:18:01,280
Speaker 7: sixty percent of users in Gig with the program keep

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00:18:01,320 --> 00:18:04,040
Speaker 7: the weight off for a year or even more. With

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Speaker 7: newm all you need is a daily ten minute check in.

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00:18:07,080 --> 00:18:10,080
Speaker 7: No grueling early mornings or huge chunks out of your day.

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00:18:10,720 --> 00:18:13,160
Speaker 7: Are you ready to start building better habits for healthier

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00:18:13,320 --> 00:18:15,840
Speaker 7: long term results. Sign up for a Noom trial at

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00:18:15,880 --> 00:18:22,040
Speaker 7: noon dot com slash leisure. That's nm dot com slash leisure.

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00:18:22,160 --> 00:18:24,480
Speaker 7: Don't wait, don't hesitate over there now.

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Speaker 2: Yeah, it's me and the prepkitchen, and then there are

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Speaker 2: other tenants. So you know, a prepkitchen. There's probably like

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Speaker 2: one hundred and fifty people that are registered to this unit,

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Speaker 2: and they schedule time to be in the space. So

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Speaker 2: I was impeding on their business because I had so

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Speaker 2: many people supporting mine, which was a good problem for me,

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Speaker 2: but to other people, they probably like, Okay, well, I

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Speaker 2: can't make no money if all of your people standing

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Speaker 2: in front like this. And they told me that I

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Speaker 2: had to leave. And you know, it's so interesting life,

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Speaker 2: right because now all of this is like full circle

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Speaker 2: moments to me. Even as I'm sitting here, I realized

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Speaker 2: that if they would have never evicted me, because it

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Speaker 2: was like a pseudo eviction, I would have been here

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Speaker 2: having this conversation with y'all because it wouldn't have pushed

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Speaker 2: me to have to get a food truck.

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Speaker 4: Right. I had to get a food truck, not because

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Speaker 4: I wanted to.

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Speaker 2: I never would have gotten a food truck unless they

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Speaker 2: until they put me out, and I needed to get

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Speaker 2: a food truck so that I can continue on with

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Speaker 2: the audience that I had. So I went and got

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Speaker 2: a food truck. It was a limit, let's be clear,

440
00:19:20,160 --> 00:19:21,520
Speaker 2: but it was a good limit because it made me

441
00:19:21,560 --> 00:19:23,880
Speaker 2: a lot of money. So I put ten thousand dollars

442
00:19:23,920 --> 00:19:26,520
Speaker 2: on a food truck, got it wrapped. Never been on

443
00:19:26,520 --> 00:19:28,960
Speaker 2: a food truck, damn. They never ate from a food truck.

444
00:19:29,160 --> 00:19:30,800
Speaker 2: But I needed to do something so that I can

445
00:19:30,840 --> 00:19:33,639
Speaker 2: continue to leverage this audience. But it was because of

446
00:19:33,640 --> 00:19:35,840
Speaker 2: that facility that told me that you gotta go that

447
00:19:35,920 --> 00:19:38,040
Speaker 2: made me want to do that. So like, I'm forever

448
00:19:38,200 --> 00:19:40,240
Speaker 2: grateful for them, because I'm like, you don't even realize

449
00:19:40,280 --> 00:19:43,399
Speaker 2: what you did. So with that food truck, people just

450
00:19:43,400 --> 00:19:45,959
Speaker 2: started following me from the East Side to the West side.

451
00:19:46,200 --> 00:19:49,480
Speaker 2: Three hours before I pulled my food truck up. I

452
00:19:49,480 --> 00:19:52,359
Speaker 2: would post an address, that's it. And when I tell you,

453
00:19:52,440 --> 00:19:54,479
Speaker 2: people was running like I was Lil Wayne, like it

454
00:19:54,520 --> 00:19:57,600
Speaker 2: was a concert. Every single day with lawn chairs with

455
00:19:57,880 --> 00:20:01,080
Speaker 2: umbrellas with their kids at the school, patiently waiting.

456
00:20:01,119 --> 00:20:02,720
Speaker 4: And you know, black people don't wait for nothing.

457
00:20:02,760 --> 00:20:04,679
Speaker 3: That's a fact. You understand.

458
00:20:04,760 --> 00:20:05,800
Speaker 4: We ain't waiting for nothing.

459
00:20:05,880 --> 00:20:11,000
Speaker 7: So except for Jordan's So are you putting this on

460
00:20:11,040 --> 00:20:13,680
Speaker 7: social media like you're putting it out like a pose, like, Hey,

461
00:20:13,680 --> 00:20:15,560
Speaker 7: I'm gonna be at this addressed today three o'clock.

462
00:20:16,080 --> 00:20:21,600
Speaker 2: It was fifty four seventy two Johnson Road, three pm.

463
00:20:21,720 --> 00:20:22,240
Speaker 3: That's it.

464
00:20:22,280 --> 00:20:24,600
Speaker 6: But that's another marketing strategy because it's like you're not

465
00:20:24,640 --> 00:20:26,400
Speaker 6: going to the same location every single day.

466
00:20:26,520 --> 00:20:28,480
Speaker 2: Not only are you not going to the same location.

467
00:20:28,560 --> 00:20:31,440
Speaker 2: What I learned about the psyche of people is that

468
00:20:31,640 --> 00:20:33,640
Speaker 2: when you keep things from people, it makes them want

469
00:20:33,640 --> 00:20:37,080
Speaker 2: it more. We want to be spoon fed. Nobody will

470
00:20:37,080 --> 00:20:39,400
Speaker 2: ever admit that, but like people love to just get

471
00:20:39,440 --> 00:20:40,440
Speaker 2: a little bit at a time.

472
00:20:41,040 --> 00:20:43,840
Speaker 4: It's like a relationship. If I give you everything in.

473
00:20:43,840 --> 00:20:47,040
Speaker 2: A relationship, realistically, sometimes people are gonna get bored. But

474
00:20:47,080 --> 00:20:49,199
Speaker 2: if you set some boundaries and say, okay, this is

475
00:20:49,200 --> 00:20:52,160
Speaker 2: what I'm going to give you and like transparently do that,

476
00:20:52,400 --> 00:20:54,520
Speaker 2: then people gonna keep coming. And they kept coming because

477
00:20:54,560 --> 00:20:58,399
Speaker 2: I kept the relationship spicy. Everything had a sexual undertone

478
00:20:58,640 --> 00:20:59,680
Speaker 2: but had nothing.

479
00:20:59,400 --> 00:21:00,200
Speaker 4: To do with sex.

480
00:21:00,640 --> 00:21:03,040
Speaker 2: Yeah, right, So it was like it was kind of confusing,

481
00:21:03,080 --> 00:21:04,960
Speaker 2: but it wasn't. So it made people want to ask questions.

482
00:21:05,240 --> 00:21:07,920
Speaker 2: And then I realized that this is bigger than food.

483
00:21:08,400 --> 00:21:11,280
Speaker 2: This is bigger than burgers, pots and fries. I've created

484
00:21:11,320 --> 00:21:13,960
Speaker 2: a movement that people are proud to be a part

485
00:21:13,960 --> 00:21:16,520
Speaker 2: of because now when I really tore the minds up

486
00:21:16,640 --> 00:21:20,159
Speaker 2: is I started my foundation, and with my foundation, I

487
00:21:20,200 --> 00:21:22,560
Speaker 2: started doing community work. So now what you're gonna say,

488
00:21:22,600 --> 00:21:24,879
Speaker 2: I got a sexy name for a business, but I'm

489
00:21:24,920 --> 00:21:27,080
Speaker 2: also helping out the whole entire community.

490
00:21:27,320 --> 00:21:29,879
Speaker 4: I'm donating money, I'm paying the balances.

491
00:21:29,359 --> 00:21:31,560
Speaker 2: Of students in school. What are you really gonna say

492
00:21:31,720 --> 00:21:33,200
Speaker 2: that your kids can't go in there? Your kids on

493
00:21:33,240 --> 00:21:38,480
Speaker 2: TikTok every day. And it worked. So now I have Muslims, Christians,

494
00:21:38,800 --> 00:21:42,240
Speaker 2: white people, black people, old people, young people coming to

495
00:21:42,280 --> 00:21:45,399
Speaker 2: support my brand and they realize that it has nothing

496
00:21:45,440 --> 00:21:47,800
Speaker 2: to do with sex, and it's not just about food.

497
00:21:48,080 --> 00:21:50,480
Speaker 4: I'm building an ecosystem that everybody could be a part of.

498
00:21:50,800 --> 00:21:54,159
Speaker 7: Yeah, so you obviously, I mean that's incredible using the

499
00:21:54,160 --> 00:21:57,280
Speaker 7: cultural capital. So we went from the ghost kitchen, we

500
00:21:57,320 --> 00:21:59,760
Speaker 7: got to the food truck. At this time, you're still

501
00:21:59,760 --> 00:22:02,520
Speaker 7: not a chef, So what is the recess that you're

502
00:22:02,520 --> 00:22:05,480
Speaker 7: doing on the foods right, because being a vegan is

503
00:22:05,520 --> 00:22:08,720
Speaker 7: not an easy task. So what's that process like of

504
00:22:08,760 --> 00:22:11,600
Speaker 7: actually researching and finding the types of foods and what

505
00:22:11,600 --> 00:22:12,840
Speaker 7: you can use and what you can't use.

506
00:22:13,200 --> 00:22:14,920
Speaker 2: I got the same menu that I've been had from

507
00:22:14,920 --> 00:22:17,439
Speaker 2: the beginning. Okay, so like I didn't change the thing.

508
00:22:17,480 --> 00:22:20,240
Speaker 2: I probably changed like one little thing. But once I

509
00:22:20,320 --> 00:22:22,960
Speaker 2: did that menu the first time, if it ain't broke,

510
00:22:23,000 --> 00:22:25,359
Speaker 2: don't fix it. Why would I change something else? I

511
00:22:25,400 --> 00:22:27,119
Speaker 2: got all of these people standing in line, So I

512
00:22:27,160 --> 00:22:30,719
Speaker 2: didn't change anything. What I did was I streamlined the

513
00:22:30,720 --> 00:22:31,800
Speaker 2: products in the business.

514
00:22:31,840 --> 00:22:32,680
Speaker 4: So in the.

515
00:22:32,640 --> 00:22:35,639
Speaker 2: Beginning, I had my brother whipping up sauce every single

516
00:22:35,720 --> 00:22:37,160
Speaker 2: day for five hundred people.

517
00:22:37,160 --> 00:22:38,920
Speaker 4: Now you gotta do that because I got a copacker.

518
00:22:39,160 --> 00:22:42,119
Speaker 2: Right, fry season I used to make my fry season

519
00:22:42,160 --> 00:22:43,000
Speaker 2: and every single day.

520
00:22:43,119 --> 00:22:44,919
Speaker 4: Now I don't have to do that because I have

521
00:22:44,960 --> 00:22:45,639
Speaker 4: a co packer.

522
00:22:45,960 --> 00:22:48,600
Speaker 2: But the most that I've done outside of starting the

523
00:22:48,640 --> 00:22:52,240
Speaker 2: business with these same recipes is streamlined it with cod packers,

524
00:22:52,320 --> 00:22:54,639
Speaker 2: so I can make my process easier and keep the

525
00:22:54,680 --> 00:22:57,520
Speaker 2: consistency of the business of what people fell in love with.

526
00:22:57,840 --> 00:22:59,920
Speaker 7: You also trademark obviously the name study being you trade.

527
00:23:00,320 --> 00:23:02,560
Speaker 7: But the items on the menu you trademark. I knows

528
00:23:02,840 --> 00:23:03,480
Speaker 7: how does that work?

529
00:23:03,760 --> 00:23:05,639
Speaker 4: Every single thing? It's funny.

530
00:23:05,760 --> 00:23:08,080
Speaker 2: I just posted something, so I say bang and banging.

531
00:23:08,119 --> 00:23:09,840
Speaker 2: If you like Slutty Vegan, it is a banging began.

532
00:23:09,920 --> 00:23:10,520
Speaker 4: I ask you that.

533
00:23:10,880 --> 00:23:13,040
Speaker 2: And if they don't say it's bang and banging, then

534
00:23:13,080 --> 00:23:16,840
Speaker 2: it's not good. But every single item is trademark, every

535
00:23:16,920 --> 00:23:19,520
Speaker 2: single catchphrase is trademark.

536
00:23:19,720 --> 00:23:21,320
Speaker 4: We got trademarks overseas.

537
00:23:21,800 --> 00:23:21,960
Speaker 7: Now.

538
00:23:22,000 --> 00:23:23,760
Speaker 2: It costs a lot of money. Let's be clear, if

539
00:23:23,760 --> 00:23:26,959
Speaker 2: you're watching this, this is not cheap. But I realize

540
00:23:27,280 --> 00:23:29,160
Speaker 2: doing it in the beginning, when you do it right,

541
00:23:29,480 --> 00:23:31,879
Speaker 2: you never got to do it twice. And I knew

542
00:23:31,960 --> 00:23:34,200
Speaker 2: in my spirit, you know how something like you think

543
00:23:34,240 --> 00:23:36,119
Speaker 2: of something and you know this gonna be that thing.

544
00:23:36,280 --> 00:23:38,080
Speaker 2: I knew Slutty Vegan was gonna be that thing. So

545
00:23:38,119 --> 00:23:40,920
Speaker 2: at the very beginning, I told my attorney I want

546
00:23:40,960 --> 00:23:43,359
Speaker 2: to trademark every single thing that I could trademark, and

547
00:23:43,400 --> 00:23:45,320
Speaker 2: I did that. There's not one thing in my company

548
00:23:45,359 --> 00:23:48,280
Speaker 2: that is not trademark, not one thing. Every single thing

549
00:23:48,359 --> 00:23:48,840
Speaker 2: is trademark.

550
00:23:48,920 --> 00:23:51,120
Speaker 3: Very important, very very important.

551
00:23:51,320 --> 00:23:54,240
Speaker 2: And it's important because what I realized is is that

552
00:23:54,600 --> 00:23:57,720
Speaker 2: there are people who see a business growing and they

553
00:23:57,720 --> 00:24:00,199
Speaker 2: don't think that you have those level of smarts, so

554
00:24:00,480 --> 00:24:02,840
Speaker 2: they want to use your name, they want to try

555
00:24:02,840 --> 00:24:04,480
Speaker 2: to get the websites, they want to do all of

556
00:24:04,480 --> 00:24:07,040
Speaker 2: these things. But I'm like, nah, like I protected my

557
00:24:07,119 --> 00:24:10,200
Speaker 2: business and I learned that early on, especially having the

558
00:24:10,600 --> 00:24:13,800
Speaker 2: restaurant in New York. I didn't have fire insurance, so

559
00:24:13,840 --> 00:24:15,720
Speaker 2: I didn't get no money from that grease fire.

560
00:24:15,840 --> 00:24:16,040
Speaker 3: Wow.

561
00:24:16,520 --> 00:24:18,119
Speaker 2: And I said, and that's why I said in the

562
00:24:18,160 --> 00:24:22,040
Speaker 2: beginning of my conversations, sometimes when bad things happen, that's

563
00:24:22,080 --> 00:24:25,000
Speaker 2: the best thing that could happen for us. Because if

564
00:24:25,040 --> 00:24:26,879
Speaker 2: my restaurant wanted to call it on fire and I

565
00:24:26,920 --> 00:24:28,960
Speaker 2: realized I didn't have fire insurance to be able to

566
00:24:28,960 --> 00:24:31,720
Speaker 2: protect myself, I want to been like, Okay, this new business.

567
00:24:31,760 --> 00:24:33,520
Speaker 2: I got to make sure that my accountant is good,

568
00:24:33,800 --> 00:24:36,719
Speaker 2: my lawyer is good, that I got all the insurances

569
00:24:36,720 --> 00:24:38,879
Speaker 2: that I need, that I'm protected. I got NDA's, I

570
00:24:38,920 --> 00:24:43,040
Speaker 2: got confidentiality agreements, things that creatives don't really want to

571
00:24:43,040 --> 00:24:45,719
Speaker 2: talk about, because let's keep it real, you know, creatives

572
00:24:45,760 --> 00:24:47,240
Speaker 2: really and I'm talking about myself.

573
00:24:47,440 --> 00:24:49,880
Speaker 4: I'm a creative, Like that stuff to me is born.

574
00:24:49,960 --> 00:24:52,359
Speaker 2: I just like to pursue and be great and manifest

575
00:24:52,440 --> 00:24:54,200
Speaker 2: and do all of these spiritual.

576
00:24:53,720 --> 00:24:56,879
Speaker 4: Things and like be great. But business got to happen.

577
00:24:57,359 --> 00:24:59,480
Speaker 2: And in order for business to take place and to grow,

578
00:24:59,520 --> 00:25:01,480
Speaker 2: you got to make sure that you were always buttoned up.

579
00:25:01,520 --> 00:25:03,080
Speaker 4: And I did that with Slutty Vegan, and I'm so

580
00:25:03,119 --> 00:25:03,639
Speaker 4: glad that I did.

581
00:25:03,920 --> 00:25:06,360
Speaker 3: You trademark domestic and international.

582
00:25:05,840 --> 00:25:07,760
Speaker 4: Domestic and internationally.

583
00:25:07,480 --> 00:25:08,800
Speaker 3: Google expansion and soon coming.

584
00:25:09,080 --> 00:25:12,080
Speaker 4: Oh. I wasn't playing. I knew it was that thing.

585
00:25:12,119 --> 00:25:14,159
Speaker 4: When I was a kid, I said, I'm would be

586
00:25:14,200 --> 00:25:15,800
Speaker 4: a star. I ain't know what that meant.

587
00:25:16,200 --> 00:25:16,480
Speaker 3: I said.

588
00:25:16,520 --> 00:25:19,080
Speaker 2: I was watching Golden Girls with my grandmother every day

589
00:25:19,640 --> 00:25:21,600
Speaker 2: and while my friends was outside playing. I didn't grow

590
00:25:21,640 --> 00:25:23,439
Speaker 2: up playing with Barbie dolls. I didn't grow up doing

591
00:25:23,480 --> 00:25:25,520
Speaker 2: none of that. But I knew that I had a gift,

592
00:25:25,920 --> 00:25:27,480
Speaker 2: and I didn't know that what that gift was. I

593
00:25:27,480 --> 00:25:29,600
Speaker 2: didn't know how to sing, I barely knew how to dance,

594
00:25:29,640 --> 00:25:31,840
Speaker 2: but I knew I had this, and as long as

595
00:25:31,840 --> 00:25:34,040
Speaker 2: I had this, it was gonna take me places. So

596
00:25:34,080 --> 00:25:36,600
Speaker 2: when Slutty Vegan came, I felt it in my spirit

597
00:25:36,640 --> 00:25:38,720
Speaker 2: that Slutty Vegan was gonna be a billion dollar brand.

598
00:25:38,920 --> 00:25:40,480
Speaker 2: And I speak that every single day, and I know

599
00:25:40,520 --> 00:25:41,399
Speaker 2: it's gonna manifest this.

600
00:25:41,960 --> 00:25:46,600
Speaker 6: So okay, So you're doing the like scavenger hunt marketing

601
00:25:46,600 --> 00:25:48,880
Speaker 6: strategy with the with the food trucks. How often were

602
00:25:48,880 --> 00:25:50,359
Speaker 6: you in the streets with the food truck every day

603
00:25:50,520 --> 00:25:53,080
Speaker 6: or every single with different locations, every single.

604
00:25:52,880 --> 00:25:54,120
Speaker 4: Day, every single day?

605
00:25:54,280 --> 00:25:57,359
Speaker 3: Okay? So at what point does that scale into a

606
00:25:57,359 --> 00:25:58,760
Speaker 3: physical restaurant?

607
00:25:59,080 --> 00:26:00,000
Speaker 4: Well, how it scared.

608
00:26:01,000 --> 00:26:03,600
Speaker 2: I was working as the cast and director still with

609
00:26:03,640 --> 00:26:07,080
Speaker 2: the food truck, and I got fired. And I'm so

610
00:26:07,160 --> 00:26:09,080
Speaker 2: happy that I got fired. Thank you to the person

611
00:26:09,119 --> 00:26:12,399
Speaker 2: who fired me. But when I got fired, let me

612
00:26:12,400 --> 00:26:14,879
Speaker 2: tell y'all this funny story. The day that I got fired,

613
00:26:14,920 --> 00:26:16,960
Speaker 2: I went to JJU. If you live in Atlanta, JJU

614
00:26:17,080 --> 00:26:19,360
Speaker 2: is a twenty four hour spar right, and I took

615
00:26:19,440 --> 00:26:21,639
Speaker 2: my left hand and my right hand, the people that

616
00:26:21,680 --> 00:26:23,639
Speaker 2: were helping me to run the company, and we had

617
00:26:23,680 --> 00:26:25,760
Speaker 2: just gotten out the shower while we were eating some noodles,

618
00:26:26,160 --> 00:26:29,600
Speaker 2: and I got a call from Jermaine dupri and he like, look,

619
00:26:29,880 --> 00:26:32,199
Speaker 2: I got Snoop Dogg and little Duvo here, they want

620
00:26:32,280 --> 00:26:32,679
Speaker 2: some food.

621
00:26:32,960 --> 00:26:34,399
Speaker 4: It was one am in the morning.

622
00:26:35,000 --> 00:26:37,600
Speaker 2: We had just settled down from being out all day

623
00:26:37,800 --> 00:26:39,280
Speaker 2: and I looked at my team, I'm like, yo, we

624
00:26:39,320 --> 00:26:40,440
Speaker 2: gotta go do this thing like pinky.

625
00:26:40,480 --> 00:26:42,960
Speaker 4: We tired, I said, listen, I said, nothing was tried

626
00:26:43,000 --> 00:26:43,520
Speaker 4: but the failure.

627
00:26:43,560 --> 00:26:45,760
Speaker 2: You want to win. Put your clothes on. Let's go

628
00:26:46,080 --> 00:26:48,720
Speaker 2: and we put our clothes on and we fast snoop dog.

629
00:26:48,760 --> 00:26:51,159
Speaker 2: That was the day that I got fired. And do

630
00:26:51,280 --> 00:26:53,640
Speaker 2: you know, ever since that happened, I had to get

631
00:26:53,680 --> 00:26:55,639
Speaker 2: a brick and mortar because I couldn't keep up with

632
00:26:55,640 --> 00:26:56,119
Speaker 2: the demand.

633
00:26:56,200 --> 00:26:58,840
Speaker 3: Oh he posted it, Yes, he.

634
00:26:58,920 --> 00:27:02,440
Speaker 2: Posted it, posted it, and everything shot up from there.

635
00:27:02,760 --> 00:27:04,359
Speaker 2: So the best thing that could have happened was me

636
00:27:04,400 --> 00:27:07,680
Speaker 2: getting fired because it gave me an opportunity to feed it.

637
00:27:07,680 --> 00:27:11,280
Speaker 2: And all he ate was Friese on camera that cultural

638
00:27:11,320 --> 00:27:12,080
Speaker 2: capital is real.

639
00:27:13,560 --> 00:27:15,840
Speaker 7: I mean even that part. So I'm thinking that you're

640
00:27:15,840 --> 00:27:18,280
Speaker 7: doing this full time. You actually had the casting that

641
00:27:18,359 --> 00:27:20,040
Speaker 7: was like a nine to five situation while you were

642
00:27:20,080 --> 00:27:20,560
Speaker 7: doing this.

643
00:27:20,440 --> 00:27:22,959
Speaker 4: Well, I mean TV's not really nine to five, but yeah.

644
00:27:23,000 --> 00:27:25,720
Speaker 2: So I had a team of seven that I was

645
00:27:25,800 --> 00:27:28,920
Speaker 2: running and still working at Slutdy Vegan, and I didn't

646
00:27:28,920 --> 00:27:30,840
Speaker 2: even tell people that I had Slutdy Vegan because I

647
00:27:30,840 --> 00:27:31,600
Speaker 2: didn't want them to know.

648
00:27:33,040 --> 00:27:35,000
Speaker 4: But when I got swat excuse me.

649
00:27:35,000 --> 00:27:37,480
Speaker 2: But when I got fired, I went all in and

650
00:27:37,760 --> 00:27:40,639
Speaker 2: because I couldn't keep up with the demand, somebody sent

651
00:27:40,680 --> 00:27:43,000
Speaker 2: me a message on Instagram and they said, hey, we

652
00:27:43,040 --> 00:27:44,160
Speaker 2: got a location for you.

653
00:27:44,480 --> 00:27:46,640
Speaker 4: Somebody's getting evicted. Do you want it. I'm like yeah.

654
00:27:46,760 --> 00:27:50,520
Speaker 2: The space was six hundred thirty square feet six hundred

655
00:27:50,560 --> 00:27:54,159
Speaker 2: and thirty square feet, and the landlord, initially he was

656
00:27:54,200 --> 00:27:55,359
Speaker 2: just like, well, I don't know if you got a

657
00:27:55,359 --> 00:27:56,879
Speaker 2: good business. I don't know if this is going to work,

658
00:27:56,920 --> 00:27:58,720
Speaker 2: if it's just trendy. I said, listen, I said, you

659
00:27:58,720 --> 00:28:00,639
Speaker 2: gotta give me a chance. I said, and if it

660
00:28:00,680 --> 00:28:02,600
Speaker 2: don't work out, I will give you all your money back.

661
00:28:02,920 --> 00:28:04,800
Speaker 2: And he gave me a chance. And my grain opening,

662
00:28:04,880 --> 00:28:09,320
Speaker 2: I had twelve hundred people standing outside for hours, eight

663
00:28:09,359 --> 00:28:12,080
Speaker 2: hours to patronize my business in a six hundred and

664
00:28:12,160 --> 00:28:14,280
Speaker 2: thirty feet square foot space.

665
00:28:14,880 --> 00:28:16,080
Speaker 3: So you built it.

666
00:28:16,240 --> 00:28:18,200
Speaker 6: You built it with the Ghost Kitchen, you built the buzz,

667
00:28:18,240 --> 00:28:19,720
Speaker 6: then you built the buzz with the Food Trust. So

668
00:28:19,760 --> 00:28:21,879
Speaker 6: by the time you had the physical location, you already

669
00:28:21,880 --> 00:28:24,760
Speaker 6: had a cult following. So they just happy aid at

670
00:28:24,800 --> 00:28:26,840
Speaker 6: you to see your growth. They've it's kind of similar

671
00:28:26,840 --> 00:28:29,879
Speaker 6: to our story. What they've watched our growth. They've watched

672
00:28:29,880 --> 00:28:33,640
Speaker 6: your growth, and now it's like you just didn't start

673
00:28:33,640 --> 00:28:36,159
Speaker 6: a restaurant from nobody knowing you trying to build it.

674
00:28:36,200 --> 00:28:38,320
Speaker 6: You already did the groundwork. So by the time you

675
00:28:38,320 --> 00:28:41,080
Speaker 6: got the restaurant, the buzz is already there.

676
00:28:41,280 --> 00:28:43,000
Speaker 4: Yep, the buzz was there.

677
00:28:43,280 --> 00:28:46,200
Speaker 2: The people would support me, and even till this day,

678
00:28:46,240 --> 00:28:48,800
Speaker 2: I still got that location. It's my first location, still

679
00:28:48,800 --> 00:28:49,160
Speaker 2: got it.

680
00:28:49,720 --> 00:28:50,880
Speaker 4: And what I.

681
00:28:50,880 --> 00:28:55,880
Speaker 2: Realized is being transparent in business is so key. Oftentimes

682
00:28:55,920 --> 00:28:57,960
Speaker 2: people just want to show you the final product, like Okay,

683
00:28:58,000 --> 00:28:59,040
Speaker 2: this looks good, it's pretty.

684
00:28:59,080 --> 00:29:01,200
Speaker 4: I never did that. I showed the moments where I

685
00:29:01,240 --> 00:29:01,760
Speaker 4: was tired.

686
00:29:01,960 --> 00:29:04,800
Speaker 2: I would post pictures tied in my car sleeping, like hey,

687
00:29:04,800 --> 00:29:07,120
Speaker 2: the grind don't stop. But people felt like they were

688
00:29:07,160 --> 00:29:09,800
Speaker 2: a part of that journey with me. Something else that

689
00:29:09,880 --> 00:29:12,880
Speaker 2: I did that's really good for entrepreneurs. My bag, you've

690
00:29:12,920 --> 00:29:14,080
Speaker 2: been in my restaurant before, so.

691
00:29:14,200 --> 00:29:18,280
Speaker 3: I haven't you haven't you ate it? I atelt They

692
00:29:18,280 --> 00:29:19,440
Speaker 3: gave oh, yes, you said that.

693
00:29:19,720 --> 00:29:21,960
Speaker 2: So if you look at Sludy Vegan bags where they

694
00:29:21,960 --> 00:29:24,440
Speaker 2: put the food in, that was from a winner from

695
00:29:24,440 --> 00:29:27,320
Speaker 2: a competition that I did on Instagram. So I found

696
00:29:27,400 --> 00:29:30,600
Speaker 2: all the opportunities to include my customers. Hey, we have

697
00:29:30,880 --> 00:29:33,960
Speaker 2: a bad competition, can you design a bag sending your

698
00:29:34,040 --> 00:29:36,640
Speaker 2: favorite designs and we're gonna pick a winner and we're

699
00:29:36,640 --> 00:29:38,200
Speaker 2: gonna pay you and it's gonna be our bag for

700
00:29:38,240 --> 00:29:40,920
Speaker 2: Sludy Vegan. And I did that with almost everything in

701
00:29:40,960 --> 00:29:44,640
Speaker 2: the business. So now I'm including people in the journey

702
00:29:44,960 --> 00:29:46,240
Speaker 2: and growing at the same time.

703
00:29:46,320 --> 00:29:47,200
Speaker 4: So people felt like.

704
00:29:47,160 --> 00:29:48,720
Speaker 3: They were a part of the building a community.

705
00:29:48,760 --> 00:29:49,520
Speaker 4: Building a community.

706
00:29:49,520 --> 00:29:51,600
Speaker 6: It's a lot of parallels, Like even like our journey,

707
00:29:51,680 --> 00:29:53,280
Speaker 6: I feel like, you know, people ask all the time,

708
00:29:53,400 --> 00:29:56,920
Speaker 6: like when we started the show with podcasts, they they

709
00:29:56,960 --> 00:29:59,440
Speaker 6: look at like it was an automatic success, but it

710
00:29:59,520 --> 00:30:01,719
Speaker 6: was like it was a backstory behind that. Like we

711
00:30:01,760 --> 00:30:05,280
Speaker 6: was on social media doing social media for two years before,

712
00:30:05,920 --> 00:30:10,120
Speaker 6: so by the time we started the podcast, the Instagram

713
00:30:10,160 --> 00:30:11,320
Speaker 6: following was already there.

714
00:30:11,960 --> 00:30:13,320
Speaker 3: So it's not like we.

715
00:30:13,240 --> 00:30:16,120
Speaker 6: Just started a random podcast where no followers anything, Like

716
00:30:16,160 --> 00:30:18,400
Speaker 6: we had done work for two years to build an

717
00:30:18,400 --> 00:30:21,440
Speaker 6: Instagram following and then drop the podcast.

718
00:30:21,480 --> 00:30:24,160
Speaker 3: Where you similar I think, like, you know, it's.

719
00:30:24,040 --> 00:30:25,960
Speaker 6: Like a lot of people come out with a restaurant

720
00:30:26,480 --> 00:30:28,320
Speaker 6: and nobody knows them from scratch.

721
00:30:28,400 --> 00:30:29,360
Speaker 3: It's hard to build that.

722
00:30:29,440 --> 00:30:31,720
Speaker 6: But you started from the ghost kitchen to the food

723
00:30:31,720 --> 00:30:35,080
Speaker 6: truck to the restaurant, which automatically gave you the momentum.

724
00:30:35,120 --> 00:30:38,840
Speaker 6: And another parallel in our stories is the community. So

725
00:30:38,880 --> 00:30:40,720
Speaker 6: that was real big for us to actually have a

726
00:30:40,760 --> 00:30:44,959
Speaker 6: community online, giving them names, call them earners, and you know,

727
00:30:45,000 --> 00:30:47,040
Speaker 6: asking questions what do you think about this?

728
00:30:47,120 --> 00:30:49,120
Speaker 3: So I remember my gout MG the mortgage.

729
00:30:49,240 --> 00:30:50,760
Speaker 6: He said early on, He's like, your page is like

730
00:30:50,800 --> 00:30:53,480
Speaker 6: the shave of financial literacy because people going back and

731
00:30:53,520 --> 00:30:56,000
Speaker 6: forth in the comments, arguing with each other. The engagement

732
00:30:56,040 --> 00:30:58,680
Speaker 6: was crazy, and it'd be like a social media like

733
00:30:59,160 --> 00:31:02,360
Speaker 6: firestorm for financial literacy. So because that's the first time

734
00:31:02,360 --> 00:31:04,080
Speaker 6: that I really heard about you a few years ago

735
00:31:04,240 --> 00:31:07,440
Speaker 6: was I forgot who told me? It might have been Mike,

736
00:31:07,560 --> 00:31:10,040
Speaker 6: but I heard about the name, and then I started

737
00:31:10,040 --> 00:31:13,080
Speaker 6: following the pay and then your followers was just going crazy.

738
00:31:13,080 --> 00:31:15,520
Speaker 6: It was like ten thousand followers every week. You was

739
00:31:15,600 --> 00:31:19,720
Speaker 6: just gaining followers ten thousand and five thousand and fifty Yeah, yeah,

740
00:31:21,000 --> 00:31:21,680
Speaker 6: what are they doing?

741
00:31:21,760 --> 00:31:21,840
Speaker 2: Like?

742
00:31:21,920 --> 00:31:25,360
Speaker 6: It was just like the momentum on social media was

743
00:31:25,440 --> 00:31:27,640
Speaker 6: just going crazy. So talk about that from a marketing

744
00:31:27,680 --> 00:31:31,520
Speaker 6: perspective as far as leveraging social media and doing organic

745
00:31:31,560 --> 00:31:33,880
Speaker 6: marketing authenticity.

746
00:31:34,000 --> 00:31:34,520
Speaker 4: You know, I was.

747
00:31:34,600 --> 00:31:38,040
Speaker 2: I was with a really big company yesterday and I

748
00:31:38,160 --> 00:31:40,080
Speaker 2: was telling them it's funny. I was talking to them

749
00:31:40,120 --> 00:31:42,040
Speaker 2: and I said, listen. I said, the next time y'all

750
00:31:42,080 --> 00:31:45,120
Speaker 2: have a board meeting, take a regular camera phone and

751
00:31:45,200 --> 00:31:47,920
Speaker 2: just video the board meeting and then post it on

752
00:31:47,960 --> 00:31:50,120
Speaker 2: your page. And they said, well, why would we do that.

753
00:31:50,200 --> 00:31:52,480
Speaker 2: I said, well, do that because it's showing that y'all

754
00:31:52,520 --> 00:31:54,720
Speaker 2: are real people, that people can touch you. And I

755
00:31:54,760 --> 00:31:59,040
Speaker 2: think oftentimes what makes businesses successful is when people feel

756
00:31:59,040 --> 00:32:02,200
Speaker 2: like you're tangible, and that's exactly how Slutty Vegan was

757
00:32:02,200 --> 00:32:05,760
Speaker 2: able to grow. Like everything about us is authentic. It's real,

758
00:32:06,200 --> 00:32:08,680
Speaker 2: Like we're pleasant in the comments, so we're gonna give

759
00:32:08,680 --> 00:32:11,560
Speaker 2: you like some bougetto right, like were pleasant in the comments,

760
00:32:11,800 --> 00:32:14,520
Speaker 2: like we respond our customer services a one, like we

761
00:32:14,560 --> 00:32:17,160
Speaker 2: got twenty four hour customer service. But we're gonna get

762
00:32:17,200 --> 00:32:19,800
Speaker 2: with you and meet you where you are. And that

763
00:32:20,000 --> 00:32:23,280
Speaker 2: social media has allowed us to gain more traffic in

764
00:32:23,320 --> 00:32:26,640
Speaker 2: the business because people like realness, they like rawness, they

765
00:32:26,760 --> 00:32:30,480
Speaker 2: like authenticity. And when I created the Slutty Vegan page,

766
00:32:30,560 --> 00:32:32,800
Speaker 2: I'm like, all right, so I'm gonna do three things.

767
00:32:32,920 --> 00:32:35,480
Speaker 2: I'm gonna make people laugh, I'm gonna make them proud,

768
00:32:35,520 --> 00:32:38,040
Speaker 2: and I'm gonna give them information, which I believe all

769
00:32:38,080 --> 00:32:41,440
Speaker 2: social media business pages should do. Make people laugh, right,

770
00:32:41,680 --> 00:32:44,440
Speaker 2: and that's the engagement because they're gonna talk, make them laugh,

771
00:32:44,520 --> 00:32:46,840
Speaker 2: something funny that's a mean, make them proud.

772
00:32:46,920 --> 00:32:47,760
Speaker 4: The accomplishments.

773
00:32:47,760 --> 00:32:49,680
Speaker 2: What are you doing, what are you doing in the community,

774
00:32:49,800 --> 00:32:51,280
Speaker 2: what's the next phase in your journey?

775
00:32:51,520 --> 00:32:53,959
Speaker 4: And give them information. What's some of the menu today?

776
00:32:54,240 --> 00:32:56,800
Speaker 2: What's happening with Slutty Vegan, Like are we opening a

777
00:32:56,800 --> 00:32:59,240
Speaker 2: new location? And because I've done that and been very

778
00:32:59,280 --> 00:33:01,719
Speaker 2: consistent with that, it has worked.

779
00:33:01,880 --> 00:33:04,680
Speaker 4: I post at the same times every day and have been.

780
00:33:04,520 --> 00:33:07,760
Speaker 2: Posting like that since twenty eighteen, so now people are

781
00:33:07,880 --> 00:33:10,800
Speaker 2: accustomed to getting that text. When you see it every day,

782
00:33:11,040 --> 00:33:12,960
Speaker 2: it's almost like if we miss a moment and we

783
00:33:13,000 --> 00:33:14,440
Speaker 2: don't post, they like, well, what happened why?

784
00:33:15,680 --> 00:33:17,560
Speaker 4: People like that level of consistency.

785
00:33:17,960 --> 00:33:21,240
Speaker 2: But we've been able to do something that made people

786
00:33:21,400 --> 00:33:23,080
Speaker 2: love our social media so much.

787
00:33:23,120 --> 00:33:24,760
Speaker 4: They're like, I've got to go see what the hype

788
00:33:24,840 --> 00:33:25,280
Speaker 4: is about.

789
00:33:25,600 --> 00:33:28,680
Speaker 2: If the restaurant is anything like this social media, then

790
00:33:28,680 --> 00:33:30,360
Speaker 2: I want to be a part of it, and it

791
00:33:30,400 --> 00:33:32,840
Speaker 2: has worked for us since the very very beginning, and

792
00:33:32,880 --> 00:33:35,120
Speaker 2: we had in house marketing, like we don't pay an

793
00:33:35,120 --> 00:33:36,520
Speaker 2: agency outside to do it.

794
00:33:36,560 --> 00:33:38,840
Speaker 4: We just sit around like this and like all right,

795
00:33:38,880 --> 00:33:39,440
Speaker 4: we should.

796
00:33:39,240 --> 00:33:41,760
Speaker 2: Do this, like boom, like what we're going to do today?

797
00:33:41,800 --> 00:33:45,480
Speaker 2: Like I'll give you an example. We just did a

798
00:33:45,520 --> 00:33:49,800
Speaker 2: deal with Steve Matten which I could talk about.

799
00:33:48,840 --> 00:33:49,480
Speaker 4: Thank you so much.

800
00:33:49,520 --> 00:33:52,320
Speaker 2: It's a shoe deal and it's the first of its kind,

801
00:33:52,440 --> 00:33:54,880
Speaker 2: the first shoe deal back by Pedo, which is really

802
00:33:54,920 --> 00:33:57,680
Speaker 2: big because you know, Peter don't play, and it's the

803
00:33:57,680 --> 00:33:59,800
Speaker 2: first shoe deal of Fludy Degan, a restaurant with a.

804
00:33:59,760 --> 00:34:01,240
Speaker 4: Shoe, Like, how does that happen?

805
00:34:01,320 --> 00:34:01,560
Speaker 3: Right?

806
00:34:01,840 --> 00:34:04,560
Speaker 2: But we realize that we are a lifestyle brand first

807
00:34:04,920 --> 00:34:09,480
Speaker 2: that happens to sell burgers, pies and fries. So what

808
00:34:09,520 --> 00:34:11,320
Speaker 2: I did was we were sitting at the table and

809
00:34:11,360 --> 00:34:12,919
Speaker 2: I said, you know what we're gonna do. We're gonna

810
00:34:12,960 --> 00:34:15,400
Speaker 2: do a high fashion Vogue shoot. But guess what, We're

811
00:34:15,400 --> 00:34:16,879
Speaker 2: gonna use employees.

812
00:34:17,960 --> 00:34:18,560
Speaker 4: So we did a.

813
00:34:18,560 --> 00:34:22,680
Speaker 2: High fashion editorial Vogue l type shoot with all of

814
00:34:22,719 --> 00:34:24,520
Speaker 2: our employees. So you got the fry cook, you got

815
00:34:24,560 --> 00:34:27,920
Speaker 2: the managers, you got the hr assistant and high Fashion

816
00:34:27,960 --> 00:34:30,640
Speaker 2: hairstyled up Done, and now we're pitching it to the

817
00:34:30,680 --> 00:34:34,440
Speaker 2: high class magazines because we're giving them opportunities and we

818
00:34:34,560 --> 00:34:37,120
Speaker 2: sit around and think about stuff like that. Every single

819
00:34:37,120 --> 00:34:39,520
Speaker 2: person that you see on the social media page is

820
00:34:39,520 --> 00:34:42,600
Speaker 2: an employee. So all the dreamers, all the people who

821
00:34:42,600 --> 00:34:45,200
Speaker 2: want to be rappers, singers, artists, painters.

822
00:34:45,400 --> 00:34:47,600
Speaker 4: You ain't got to flip burgers all day. What you know,

823
00:34:47,680 --> 00:34:49,200
Speaker 4: how to do? You know how to dance? Come on,

824
00:34:49,280 --> 00:34:51,040
Speaker 4: do this video and we're gonna put you on a page.

825
00:34:51,360 --> 00:34:54,680
Speaker 2: And it makes it feel like a collective because they're

826
00:34:54,680 --> 00:34:57,760
Speaker 2: not just employees. They become talent and people have gotten

827
00:34:57,800 --> 00:35:00,720
Speaker 2: so many opportunities from that. So that level with marketing

828
00:35:00,800 --> 00:35:03,000
Speaker 2: has really helped us a lot and people love it

829
00:35:03,040 --> 00:35:03,840
Speaker 2: and it's been working.

830
00:35:03,960 --> 00:35:06,080
Speaker 3: So how do you go I mean that's amazing. Number one?

831
00:35:06,200 --> 00:35:08,080
Speaker 7: First of all, to Steve Mandeal, how do you go

832
00:35:08,160 --> 00:35:11,600
Speaker 7: about creating brand partnerships? Obviously you have to shakeshack situation

833
00:35:12,080 --> 00:35:14,920
Speaker 7: Steve Manning, Now, what's the criteria do?

834
00:35:15,040 --> 00:35:16,360
Speaker 3: What do you go into it? Look at or just

835
00:35:16,400 --> 00:35:17,359
Speaker 3: have to be a natural fit.

836
00:35:17,360 --> 00:35:20,600
Speaker 7: Obviously you're building a community, So what are you looking

837
00:35:20,600 --> 00:35:22,040
Speaker 7: for when you're trying to find a brand partner.

838
00:35:22,800 --> 00:35:25,960
Speaker 2: So I'm not the average CEO, right, So, like I

839
00:35:26,000 --> 00:35:27,160
Speaker 2: do everything with my gut.

840
00:35:27,360 --> 00:35:28,440
Speaker 4: It gotta feel good in my.

841
00:35:28,480 --> 00:35:31,800
Speaker 2: Spirit, right, And I got to realize that, like is

842
00:35:31,840 --> 00:35:34,040
Speaker 2: it just a benefit for them or is it also

843
00:35:34,080 --> 00:35:37,160
Speaker 2: a benefit for us? You know, oftentimes small businesses, we'll

844
00:35:37,200 --> 00:35:39,080
Speaker 2: do something just to benefit the other side because we

845
00:35:39,120 --> 00:35:41,080
Speaker 2: want an opportunity. But we ain't got to do that

846
00:35:41,160 --> 00:35:43,600
Speaker 2: no more, especially with everything that has happened in the

847
00:35:43,640 --> 00:35:47,440
Speaker 2: last two years, Like fine opportunities that will equally benefit

848
00:35:47,480 --> 00:35:49,600
Speaker 2: you as well because you got to put in the work.

849
00:35:49,640 --> 00:35:51,400
Speaker 2: You gotta put in the time and the energy and

850
00:35:51,440 --> 00:35:54,080
Speaker 2: the money. So when I did the Shakeshack deal, I

851
00:35:54,160 --> 00:35:56,080
Speaker 2: knew that was a no brainer for me. It was

852
00:35:56,080 --> 00:35:58,279
Speaker 2: going to expose me to a new audience, and who

853
00:35:58,320 --> 00:36:00,440
Speaker 2: doesn't like to be exposed to a new audience, right,

854
00:36:00,680 --> 00:36:02,480
Speaker 2: So it exposed me to people who have never heard

855
00:36:02,520 --> 00:36:04,920
Speaker 2: of the brand, and it allowed me the ability to

856
00:36:04,920 --> 00:36:08,040
Speaker 2: build relationships with people who I'm now professionally in bed

857
00:36:08,080 --> 00:36:09,040
Speaker 2: with doing business.

858
00:36:09,560 --> 00:36:10,160
Speaker 4: So when the.

859
00:36:10,080 --> 00:36:13,560
Speaker 2: Steve Mann opportunity came on, it was funny because I

860
00:36:13,600 --> 00:36:16,760
Speaker 2: did like a summit and Steve Mann was on the summit.

861
00:36:16,920 --> 00:36:19,920
Speaker 2: And one thing about me is those who take chances

862
00:36:19,960 --> 00:36:22,160
Speaker 2: make advances. I'm gonna seize the opportunity if it's in

863
00:36:22,160 --> 00:36:24,200
Speaker 2: front of my face. So he was on the zoom

864
00:36:24,239 --> 00:36:27,560
Speaker 2: and I'm like, hey, Steve, my name is Pinky and

865
00:36:27,640 --> 00:36:28,200
Speaker 2: you don't.

866
00:36:28,040 --> 00:36:29,879
Speaker 4: Know me, but you need to look me up.

867
00:36:30,040 --> 00:36:31,400
Speaker 2: And I think that we need to do a shoe

868
00:36:31,400 --> 00:36:33,960
Speaker 2: deal because there is no shoe deal in the restaurant,

869
00:36:33,880 --> 00:36:35,880
Speaker 2: a vegan space. And I think that this will be

870
00:36:35,880 --> 00:36:37,920
Speaker 2: a game changer and it'll be massive. And you know,

871
00:36:38,040 --> 00:36:40,680
Speaker 2: he said, he said, I love it. He said, let's.

872
00:36:40,520 --> 00:36:41,359
Speaker 3: Set that shit up.

873
00:36:41,680 --> 00:36:43,960
Speaker 4: He said, I'm gonna send you my assistant email. Let's

874
00:36:44,000 --> 00:36:44,279
Speaker 4: do it.

875
00:36:44,680 --> 00:36:47,120
Speaker 2: And that's exactly how it happened, all because I opened

876
00:36:47,160 --> 00:36:48,160
Speaker 2: up my mouth and asked.

877
00:36:48,719 --> 00:36:50,080
Speaker 4: And you know, I think that.

878
00:36:50,080 --> 00:36:54,560
Speaker 2: That is a big part of partnerships and creating opportunities

879
00:36:54,560 --> 00:36:58,040
Speaker 2: for your business is asking right and not being afraid

880
00:36:58,080 --> 00:37:00,320
Speaker 2: to ask no. It don't hurt me, And don't nobody

881
00:37:00,360 --> 00:37:02,440
Speaker 2: scared be enough where I don't want to ask you

882
00:37:02,440 --> 00:37:04,440
Speaker 2: a question. I'm gonna ask you and if you say no,

883
00:37:04,560 --> 00:37:06,160
Speaker 2: it's fine. It's just putting a bat ring on my

884
00:37:06,160 --> 00:37:08,880
Speaker 2: back to keep going. And I did that and the

885
00:37:09,000 --> 00:37:12,760
Speaker 2: opportunity was It's an amazing opportunity, Like it's so historic,

886
00:37:12,880 --> 00:37:15,640
Speaker 2: especially with all of the stuff this Lett Vegan is doing.

887
00:37:15,640 --> 00:37:17,319
Speaker 2: And I'm so happy that we get to do it

888
00:37:17,640 --> 00:37:18,680
Speaker 2: because it's.

889
00:37:18,520 --> 00:37:22,879
Speaker 4: Gonna be big. It's a sneaker, It's a sneaker, all

890
00:37:22,960 --> 00:37:23,880
Speaker 4: Vegan leather.

891
00:37:24,160 --> 00:37:24,759
Speaker 3: Vegan leather.

892
00:37:25,280 --> 00:37:27,560
Speaker 7: It's like, I feel like I'm glad you bought the

893
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895
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897
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898
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Speaker 3: It's like banking with P and C Bank.

899
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900
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907
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909
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910
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911
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915
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921
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922
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923
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924
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925
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926
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942
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Speaker 7: So like when we do something, we have a moment,

943
00:40:22,760 --> 00:40:24,879
Speaker 7: people salute it and they cheer it, and I feel

944
00:40:24,880 --> 00:40:26,480
Speaker 7: like it's very similar with you, because like even when

945
00:40:26,640 --> 00:40:29,640
Speaker 7: I heard about the Sha Shack situation, obviously with your

946
00:40:29,640 --> 00:40:32,120
Speaker 7: series A, we were ruined for it, Like yes, and

947
00:40:32,239 --> 00:40:34,080
Speaker 7: we did. Before I even knew what you looked like,

948
00:40:34,120 --> 00:40:36,120
Speaker 7: I knew who you were, and I knew what study

949
00:40:36,160 --> 00:40:38,680
Speaker 7: Veghan was because it was that like, wait, everybody's and

950
00:40:38,719 --> 00:40:40,600
Speaker 7: the culture knows what this thing is, they've tasted it.

951
00:40:40,840 --> 00:40:41,680
Speaker 3: How do I not know?

952
00:40:42,360 --> 00:40:45,279
Speaker 7: So do you feel like now, I mean even just

953
00:40:45,280 --> 00:40:47,440
Speaker 7: two thousd I mean twenty eighteen was only four years ago,

954
00:40:47,520 --> 00:40:50,279
Speaker 7: which is like incredible for this. At some point, are

955
00:40:50,280 --> 00:40:53,120
Speaker 7: the people coming to get the experience of being around

956
00:40:53,160 --> 00:40:56,160
Speaker 7: you or the food or like what is it?

957
00:40:56,280 --> 00:40:56,440
Speaker 3: Like?

958
00:40:56,760 --> 00:40:57,680
Speaker 4: You know, that's a good question.

959
00:40:57,680 --> 00:41:00,200
Speaker 2: I'm still trying to figure that out too, because I

960
00:41:00,280 --> 00:41:02,799
Speaker 2: know that people love me, and I'm humble to say that, right,

961
00:41:02,840 --> 00:41:05,600
Speaker 2: that's a good feeling, right, And I also know that

962
00:41:05,640 --> 00:41:08,719
Speaker 2: people love my business. But what I'm realizing is that

963
00:41:08,840 --> 00:41:11,160
Speaker 2: there is a group of people that love Pinky Coal,

964
00:41:11,520 --> 00:41:13,839
Speaker 2: and there's the people that love Slutdy Vegan. I think

965
00:41:13,880 --> 00:41:16,640
Speaker 2: people know who the owner of Fludy Vegan is because

966
00:41:16,640 --> 00:41:18,360
Speaker 2: they are so enamored.

967
00:41:18,000 --> 00:41:18,920
Speaker 4: With this business.

968
00:41:19,520 --> 00:41:22,000
Speaker 2: But then they also are getting to know me now, right,

969
00:41:22,040 --> 00:41:24,560
Speaker 2: So like you start to see Pinky Coal everywhere because

970
00:41:24,600 --> 00:41:26,960
Speaker 2: all of the thought leadership and the interviews I'm doing,

971
00:41:26,960 --> 00:41:29,320
Speaker 2: I'm the only person that speaks on behalf of my business.

972
00:41:30,640 --> 00:41:33,040
Speaker 2: But whatever it is, I ain't complaining because it's good,

973
00:41:33,200 --> 00:41:36,560
Speaker 2: right because I get to capitalize and not just off money, right,

974
00:41:36,600 --> 00:41:40,000
Speaker 2: I get to utilize these two audiences and merge them

975
00:41:40,040 --> 00:41:41,320
Speaker 2: together and make something beautiful.

976
00:41:41,440 --> 00:41:41,600
Speaker 9: Right.

977
00:41:41,800 --> 00:41:44,319
Speaker 2: And that's through my cookbook, that's through all the things

978
00:41:44,320 --> 00:41:47,000
Speaker 2: that I have going on, that's through the accomplishments. When

979
00:41:47,000 --> 00:41:50,000
Speaker 2: people see me, they see themselves, right, they see hope,

980
00:41:50,080 --> 00:41:52,640
Speaker 2: they see the idea of possibility. They see the fact

981
00:41:52,680 --> 00:41:55,160
Speaker 2: that you can be a regular deglar girl from around

982
00:41:55,160 --> 00:41:57,880
Speaker 2: the way and achieve and follow all your dreams. And

983
00:41:57,920 --> 00:42:00,840
Speaker 2: people see me and I'm motivation to them. So whether

984
00:42:00,880 --> 00:42:03,400
Speaker 2: it comes to the vessel of Slutty Vegan or the

985
00:42:03,440 --> 00:42:06,520
Speaker 2: Pinky Cold brand, is still a win because everybody wins

986
00:42:06,560 --> 00:42:08,080
Speaker 2: at the end of the day. And I like to

987
00:42:08,080 --> 00:42:10,160
Speaker 2: motivate people. I want people to see me and like, damn,

988
00:42:10,160 --> 00:42:12,200
Speaker 2: Pinky did it. Oh, I can do it like there's

989
00:42:12,239 --> 00:42:14,279
Speaker 2: nothing impossible because this girl did it.

990
00:42:14,480 --> 00:42:15,960
Speaker 4: And this is just this is me.

991
00:42:16,320 --> 00:42:16,480
Speaker 3: Right.

992
00:42:16,520 --> 00:42:18,399
Speaker 2: I've been pregnant for the last two years. I got

993
00:42:18,400 --> 00:42:20,239
Speaker 2: locks in my head and I'm brown skin. I don't

994
00:42:20,280 --> 00:42:23,280
Speaker 2: fit the sadus quo, right, Like I don't talk proper.

995
00:42:23,800 --> 00:42:26,200
Speaker 2: I'm a sale on a tongue sometimes, but I myself,

996
00:42:26,680 --> 00:42:29,560
Speaker 2: and people see that you can now be yourself and

997
00:42:29,600 --> 00:42:32,839
Speaker 2: be in business and build multimillion dollar businesses. Once upon

998
00:42:32,920 --> 00:42:35,040
Speaker 2: a time you had to pocket yourself and you had

999
00:42:35,040 --> 00:42:36,400
Speaker 2: to reserve your said, you ain't got to do that

1000
00:42:36,400 --> 00:42:38,640
Speaker 2: shit no more. You could be whoever you want to

1001
00:42:38,680 --> 00:42:43,279
Speaker 2: be and be uber successful in your right mind and

1002
00:42:43,400 --> 00:42:45,200
Speaker 2: do all the things that you want to do without

1003
00:42:45,200 --> 00:42:48,240
Speaker 2: having to turtle or cover yourself for anybody.

1004
00:42:48,400 --> 00:42:48,839
Speaker 3: That's right.

1005
00:42:51,239 --> 00:42:56,080
Speaker 6: That was key, you said, the pinky cold brand, vegan brand.

1006
00:42:56,480 --> 00:42:59,520
Speaker 6: How important is that for business owners in your opinion,

1007
00:43:00,120 --> 00:43:05,120
Speaker 6: to have their own personal brand outside of the business brand.

1008
00:43:05,160 --> 00:43:07,239
Speaker 6: The reason why I ask is a good friend of mine,

1009
00:43:07,360 --> 00:43:08,359
Speaker 6: Ronnie Brown, you know.

1010
00:43:08,360 --> 00:43:09,480
Speaker 4: Her, that's my girl.

1011
00:43:09,840 --> 00:43:12,919
Speaker 6: Was her for like an hour, Okay, yeah, she told

1012
00:43:12,920 --> 00:43:15,080
Speaker 6: me like a year ago. She was like, because when

1013
00:43:15,120 --> 00:43:17,120
Speaker 6: we first started, before we started earning Leadia, I had

1014
00:43:17,160 --> 00:43:20,279
Speaker 6: my own personal page that helped build the buzz, was

1015
00:43:20,360 --> 00:43:22,239
Speaker 6: for early Legion. But when once we got Early Legia,

1016
00:43:22,239 --> 00:43:24,840
Speaker 6: it became so popular, became bigger than my own personal page,

1017
00:43:24,960 --> 00:43:26,920
Speaker 6: and then it kind of morphed so like a lot

1018
00:43:26,920 --> 00:43:29,080
Speaker 6: of the content that was on my own personal pages

1019
00:43:29,120 --> 00:43:30,960
Speaker 6: on early leisions page kind of the same thing. So

1020
00:43:30,960 --> 00:43:32,400
Speaker 6: she was telling me, She's like, I'm looking at your

1021
00:43:32,440 --> 00:43:34,640
Speaker 6: page and it looks like early Leisures page. It's like

1022
00:43:34,719 --> 00:43:39,280
Speaker 6: you need to have more stuff like backstories, different things

1023
00:43:39,320 --> 00:43:42,880
Speaker 6: that's like unique to you and not necessarily the same

1024
00:43:42,920 --> 00:43:45,560
Speaker 6: thing that's on early Lesia. So I did that, and

1025
00:43:45,600 --> 00:43:48,240
Speaker 6: I started like doing different things like my wardrobe, different

1026
00:43:48,239 --> 00:43:49,840
Speaker 6: stuff like that, just to kind of build more of

1027
00:43:49,840 --> 00:43:53,520
Speaker 6: a personality on that. And that's actually been successful. So

1028
00:43:54,800 --> 00:43:57,880
Speaker 6: talk about that, like you having your own personal brand

1029
00:43:57,920 --> 00:44:01,200
Speaker 6: and you having study vegan brand and balancing the two.

1030
00:44:01,320 --> 00:44:02,440
Speaker 4: That's a really good question.

1031
00:44:03,200 --> 00:44:06,279
Speaker 2: So I believe that your personal brand needs to have

1032
00:44:06,719 --> 00:44:11,160
Speaker 2: just as much of a personality as your business because

1033
00:44:11,400 --> 00:44:15,160
Speaker 2: when people look up your business for an inquisitive mind

1034
00:44:15,239 --> 00:44:17,680
Speaker 2: like myself, I want to know who's behind the business.

1035
00:44:18,000 --> 00:44:20,319
Speaker 2: And when I start looking behind the business, now I'm

1036
00:44:20,360 --> 00:44:21,799
Speaker 2: starting to look at like what do you do for

1037
00:44:21,840 --> 00:44:24,440
Speaker 2: a limit? I'll give you an example. So I love

1038
00:44:24,480 --> 00:44:26,640
Speaker 2: to invest. Real estate is my new thing. Like I'm

1039
00:44:26,640 --> 00:44:30,600
Speaker 2: addicted to real estate. It's like tattoos. Right. So this

1040
00:44:30,680 --> 00:44:33,040
Speaker 2: guy sent me a DM and he wanted to He

1041
00:44:33,120 --> 00:44:34,960
Speaker 2: was looking for a partner to do Airbnb. He was

1042
00:44:34,960 --> 00:44:38,560
Speaker 2: looking for an investor, right, so the business page was fantastic.

1043
00:44:38,680 --> 00:44:41,040
Speaker 2: I'm like, oh, this looks good. Then when I went

1044
00:44:41,080 --> 00:44:44,280
Speaker 2: to his personal page, his pants sagging, he got guns

1045
00:44:44,320 --> 00:44:44,880
Speaker 2: in the camera.

1046
00:44:44,960 --> 00:44:46,840
Speaker 4: I'm like, hold up, wait a minute.

1047
00:44:47,080 --> 00:44:49,480
Speaker 2: But what I realized, and I told him straight up,

1048
00:44:49,480 --> 00:44:52,520
Speaker 2: I'm like, hey, your business looks great, but in order

1049
00:44:52,520 --> 00:44:54,040
Speaker 2: for me to ever want to do business with you,

1050
00:44:54,160 --> 00:44:56,200
Speaker 2: like I would never do business with somebody who shows

1051
00:44:56,320 --> 00:44:59,759
Speaker 2: up this way personally, because you are a reflection of

1052
00:44:59,800 --> 00:45:02,600
Speaker 2: your business. So no, you don't have to be as

1053
00:45:02,640 --> 00:45:04,960
Speaker 2: famous as what your business is, but you got to

1054
00:45:04,960 --> 00:45:07,600
Speaker 2: have some class, some tech, and how you show up

1055
00:45:07,640 --> 00:45:10,640
Speaker 2: as a reflection of how people assume your business and

1056
00:45:10,680 --> 00:45:12,880
Speaker 2: how they see it. So, just like you on my

1057
00:45:12,920 --> 00:45:15,360
Speaker 2: personal page, I show you the behind the scenes of

1058
00:45:15,400 --> 00:45:17,760
Speaker 2: the behind the scenes, right, I show you the behind

1059
00:45:17,800 --> 00:45:20,080
Speaker 2: the build. I show you the accomplishments, the things that

1060
00:45:20,120 --> 00:45:22,520
Speaker 2: I don't necessarily put on a slutty vegan page, but

1061
00:45:22,600 --> 00:45:24,279
Speaker 2: I want you to get the idea of what the

1062
00:45:24,320 --> 00:45:26,719
Speaker 2: backstory looks like, and then you get to know who

1063
00:45:26,760 --> 00:45:29,080
Speaker 2: I am. The speaking engagements, like I don't even put

1064
00:45:29,080 --> 00:45:31,799
Speaker 2: my speaking engagements on a sludy vegan page because I

1065
00:45:31,800 --> 00:45:33,680
Speaker 2: wanted to have a life of his own. But I

1066
00:45:33,719 --> 00:45:35,839
Speaker 2: want you to know where that life came from, and

1067
00:45:35,880 --> 00:45:36,880
Speaker 2: that life came from.

1068
00:45:36,719 --> 00:45:37,440
Speaker 4: Me, the owner.

1069
00:45:37,760 --> 00:45:39,520
Speaker 2: But I make sure that how I show up on

1070
00:45:39,520 --> 00:45:42,239
Speaker 2: my page is tactful. I'm not doing a lot of

1071
00:45:42,239 --> 00:45:45,280
Speaker 2: person on my page cursing, but not a lot of cursing.

1072
00:45:45,280 --> 00:45:46,560
Speaker 4: You know what I'm saying. How I'm showing up.

1073
00:45:46,600 --> 00:45:48,360
Speaker 2: You see a little bit of family, you see a

1074
00:45:48,400 --> 00:45:50,600
Speaker 2: little bit of my relationship, but you also see how

1075
00:45:50,640 --> 00:45:53,160
Speaker 2: I build on the back end. So it's very necessary

1076
00:45:53,400 --> 00:45:56,200
Speaker 2: to basically show up with respect to your own personal

1077
00:45:56,239 --> 00:45:58,960
Speaker 2: brand because people are paying attention to that and most

1078
00:45:59,000 --> 00:46:02,120
Speaker 2: times these big investors, if you are looking for investors,

1079
00:46:02,280 --> 00:46:04,480
Speaker 2: that's the kind of research that they do. They'll go

1080
00:46:04,520 --> 00:46:07,600
Speaker 2: to Instagram and don't believe it or not, people actually

1081
00:46:07,640 --> 00:46:10,320
Speaker 2: still go to Facebook, right And although my Facebook is

1082
00:46:10,360 --> 00:46:12,920
Speaker 2: not active, there are people that go to my Facebook

1083
00:46:13,080 --> 00:46:15,560
Speaker 2: to figure out who I used to be, right like,

1084
00:46:15,600 --> 00:46:17,400
Speaker 2: where I came from, what I did in high school.

1085
00:46:17,680 --> 00:46:19,800
Speaker 2: People do that kind of research. So just make sure

1086
00:46:20,040 --> 00:46:23,319
Speaker 2: that your personal brand speaks to your business brand as well,

1087
00:46:23,400 --> 00:46:24,880
Speaker 2: especially if you want to be successful.

1088
00:46:24,920 --> 00:46:27,440
Speaker 7: So, speaking of your personal brand, you got a new

1089
00:46:27,440 --> 00:46:28,439
Speaker 7: brand title mother.

1090
00:46:29,640 --> 00:46:30,600
Speaker 3: What has that been like?

1091
00:46:30,640 --> 00:46:32,839
Speaker 7: Over the past two years, obviously having a child and

1092
00:46:33,280 --> 00:46:34,560
Speaker 7: you know another one on the way.

1093
00:46:34,760 --> 00:46:35,799
Speaker 3: So what is that like?

1094
00:46:35,880 --> 00:46:38,920
Speaker 7: Because business has been booming and it doesn't look like

1095
00:46:38,960 --> 00:46:40,960
Speaker 7: it's going to slow down at any time, So what

1096
00:46:41,080 --> 00:46:42,719
Speaker 7: is that chapter been like for you?

1097
00:46:43,840 --> 00:46:46,919
Speaker 2: It's hard. And I used to lie to myself like, yeah,

1098
00:46:46,920 --> 00:46:49,600
Speaker 2: it's easy. It's easy because I got a nanny, right, Like,

1099
00:46:49,640 --> 00:46:53,120
Speaker 2: my mom helps, and I have a good support system

1100
00:46:53,120 --> 00:46:56,240
Speaker 2: and my partner is present. But it is not easy

1101
00:46:56,719 --> 00:46:59,160
Speaker 2: being a entrepreneur and a mother.

1102
00:46:59,320 --> 00:47:00,839
Speaker 4: Is it possible? Absolutely?

1103
00:47:01,239 --> 00:47:03,200
Speaker 2: Some people don't have as much help as I do,

1104
00:47:03,520 --> 00:47:05,239
Speaker 2: and if I didn't have this level of help, it

1105
00:47:05,280 --> 00:47:08,920
Speaker 2: probably would even be harder. So I commend mothers around

1106
00:47:08,960 --> 00:47:11,400
Speaker 2: the world who have to take care of their kids,

1107
00:47:11,440 --> 00:47:13,200
Speaker 2: go to work, do all of this stuff and don't

1108
00:47:13,239 --> 00:47:15,479
Speaker 2: even have the support that they need because they shit.

1109
00:47:15,480 --> 00:47:18,120
Speaker 2: Ain't no joke, Like, it's not a joke because what

1110
00:47:18,200 --> 00:47:20,799
Speaker 2: I realized is, and I'm being totally transparent here, as

1111
00:47:20,840 --> 00:47:24,360
Speaker 2: a woman and a mother, my dream is to be

1112
00:47:24,400 --> 00:47:27,680
Speaker 2: a super uber successful entrepreneur, but it was also my

1113
00:47:27,760 --> 00:47:30,439
Speaker 2: dream to be a mother, right, So as a mother,

1114
00:47:30,960 --> 00:47:33,239
Speaker 2: I realized that I can't be one hundred percent in

1115
00:47:33,239 --> 00:47:33,960
Speaker 2: both areas.

1116
00:47:34,160 --> 00:47:37,000
Speaker 4: So sometimes I fall short in the mother department and.

1117
00:47:36,960 --> 00:47:38,960
Speaker 2: I have mother guilt. And I know I'm not the

1118
00:47:38,960 --> 00:47:40,839
Speaker 2: only person that feels like this. And what mother guilt

1119
00:47:40,880 --> 00:47:43,239
Speaker 2: looks like is I see my mother baby sitting my

1120
00:47:43,320 --> 00:47:45,240
Speaker 2: daughter while I'm working. And I got like five different

1121
00:47:45,239 --> 00:47:46,839
Speaker 2: meetings and then I got a step back and like,

1122
00:47:46,880 --> 00:47:47,399
Speaker 2: all right, you.

1123
00:47:47,360 --> 00:47:48,320
Speaker 4: Need to spend some time.

1124
00:47:48,760 --> 00:47:50,680
Speaker 2: But then I also realized I don't want to have

1125
00:47:50,760 --> 00:47:53,799
Speaker 2: to compromise. I don't want to have to just be

1126
00:47:53,880 --> 00:47:55,840
Speaker 2: a mother and I can't be a businesswoman or be

1127
00:47:55,880 --> 00:47:58,279
Speaker 2: a business woman and I can't be a mother. I

1128
00:47:58,320 --> 00:48:00,399
Speaker 2: feel like women should be able to do and.

1129
00:48:00,320 --> 00:48:03,360
Speaker 4: Have it all. It's just about balance, and I'm adjusting.

1130
00:48:03,560 --> 00:48:04,560
Speaker 4: It's a good adjustment.

1131
00:48:04,840 --> 00:48:06,800
Speaker 2: But I'm finally at a place where I can openly

1132
00:48:06,800 --> 00:48:09,680
Speaker 2: and transparently say that because everybody won't tell the truth

1133
00:48:09,680 --> 00:48:12,640
Speaker 2: about that, right, Like I literally I have about four

1134
00:48:13,040 --> 00:48:15,880
Speaker 2: three to four interviews every single day. Then I'm in

1135
00:48:15,880 --> 00:48:18,200
Speaker 2: a relationship, so you got to keep the relationship spicy.

1136
00:48:18,560 --> 00:48:22,360
Speaker 2: Right then, I still have to be a philanthropist, a leader.

1137
00:48:22,800 --> 00:48:26,520
Speaker 2: I have over two hundred employees in my company, so

1138
00:48:26,719 --> 00:48:28,480
Speaker 2: I still got to be the CEO to them. So

1139
00:48:28,520 --> 00:48:30,480
Speaker 2: that they can feel safe and do all the things

1140
00:48:30,520 --> 00:48:32,440
Speaker 2: that they want to do in the business. So I

1141
00:48:32,480 --> 00:48:35,040
Speaker 2: wear a lot of hats and now I'm just making

1142
00:48:35,080 --> 00:48:38,560
Speaker 2: sure that I'm not spreading myself too thin with those hats.

1143
00:48:38,719 --> 00:48:40,839
Speaker 2: And that's why I start bringing in the right team,

1144
00:48:41,600 --> 00:48:42,800
Speaker 2: which is very important.

1145
00:48:43,200 --> 00:48:46,400
Speaker 3: Extremely let's talk about this. The moment we all been

1146
00:48:46,440 --> 00:48:46,920
Speaker 3: waiting for.

1147
00:48:47,600 --> 00:48:50,719
Speaker 6: Twenty five million dollars was raised in your Series A round,

1148
00:48:50,719 --> 00:48:53,600
Speaker 6: which gave you one hundred million dollars valuation. People see

1149
00:48:53,600 --> 00:48:55,400
Speaker 6: the headlines, A lot of people don't even know what

1150
00:48:55,480 --> 00:48:57,799
Speaker 6: the Series eight is, right, They might not even know

1151
00:48:57,840 --> 00:49:00,760
Speaker 6: why you actually even raise the money. What's the plan?

1152
00:49:01,080 --> 00:49:03,759
Speaker 6: So I have an idea of it, but I want

1153
00:49:03,760 --> 00:49:08,520
Speaker 6: to hear from you. When did you realize you're constantly scaling?

1154
00:49:08,640 --> 00:49:08,799
Speaker 3: Right?

1155
00:49:08,840 --> 00:49:11,880
Speaker 6: So you start, you started the goals kitchen, then you

1156
00:49:11,920 --> 00:49:15,000
Speaker 6: go to a food truck, then you go to a restaurant.

1157
00:49:15,280 --> 00:49:17,960
Speaker 6: Now you're in the VC world where you're raising a

1158
00:49:17,960 --> 00:49:21,280
Speaker 6: lot of money to take this thing, you know, national,

1159
00:49:21,560 --> 00:49:22,719
Speaker 6: possibly even globally.

1160
00:49:23,600 --> 00:49:26,720
Speaker 3: When did you get that mindset of Okay.

1161
00:49:26,400 --> 00:49:29,200
Speaker 6: I want to raise money because you don't probably necessarily

1162
00:49:29,280 --> 00:49:31,719
Speaker 6: need the money to scale, but it's going to help

1163
00:49:31,760 --> 00:49:33,640
Speaker 6: you scale at a faster pace and the relationship.

1164
00:49:33,719 --> 00:49:37,400
Speaker 3: So who turned you on to that? How did that

1165
00:49:37,440 --> 00:49:39,360
Speaker 3: thinking happen? What was it deal with that?

1166
00:49:39,920 --> 00:49:42,319
Speaker 2: So since the very beginning, I had people knocking on

1167
00:49:42,320 --> 00:49:45,320
Speaker 2: my door to give me money, like knocking, still knocking.

1168
00:49:45,360 --> 00:49:50,280
Speaker 6: Dcs, the biggest CEOs are the biggest companies, the places

1169
00:49:50,320 --> 00:49:53,080
Speaker 6: we eat every single day, knocking on my door saying, hey,

1170
00:49:53,120 --> 00:49:54,360
Speaker 6: can we buy the business?

1171
00:49:54,719 --> 00:49:57,000
Speaker 4: Can we invest in the business? Can we be a partner?

1172
00:49:57,480 --> 00:49:59,640
Speaker 2: And it felt so good to be able to say no,

1173
00:49:59,680 --> 00:50:03,040
Speaker 2: not right now, right because I had something that was

1174
00:50:03,080 --> 00:50:05,839
Speaker 2: growing and still building. So many people even still want

1175
00:50:05,840 --> 00:50:08,759
Speaker 2: to franchise the business. But when I realized that I

1176
00:50:08,800 --> 00:50:12,799
Speaker 2: needed to not just raise money, but I needed to

1177
00:50:12,840 --> 00:50:16,920
Speaker 2: bring in support of an outside party is when I

1178
00:50:17,040 --> 00:50:19,080
Speaker 2: learned that the business started being bigger than me. Do

1179
00:50:19,120 --> 00:50:21,000
Speaker 2: you know what I mean when I say that when

1180
00:50:21,000 --> 00:50:24,120
Speaker 2: you are scaling a company you start you have to

1181
00:50:24,160 --> 00:50:27,520
Speaker 2: start bringing in the level of expertise that you don't have. Right, So,

1182
00:50:27,600 --> 00:50:29,800
Speaker 2: remember what I told you in the beginning, This was

1183
00:50:29,840 --> 00:50:33,200
Speaker 2: a passion project for me. And as a passion project, right,

1184
00:50:33,480 --> 00:50:35,880
Speaker 2: I'm not a restaurant tour I just happened to be

1185
00:50:35,960 --> 00:50:39,080
Speaker 2: that way. And I know so much as I know,

1186
00:50:39,600 --> 00:50:41,520
Speaker 2: but there comes a time where in order to open

1187
00:50:41,600 --> 00:50:43,840
Speaker 2: up all of these restaurants, I need to start bringing

1188
00:50:43,840 --> 00:50:46,600
Speaker 2: people on my team that have scaled restaurants. Because I'd

1189
00:50:46,600 --> 00:50:48,120
Speaker 2: sit here and be lying to you if I said

1190
00:50:48,120 --> 00:50:50,000
Speaker 2: that I just do all of this myself. Do I

1191
00:50:50,239 --> 00:50:53,160
Speaker 2: read books to get better and become a better CEO. Absolutely,

1192
00:50:53,440 --> 00:50:56,040
Speaker 2: But it wasn't just a money play. It was strategic

1193
00:50:56,080 --> 00:50:59,440
Speaker 2: partnerships because I wanted to have people come into my

1194
00:50:59,480 --> 00:51:02,040
Speaker 2: business that I've done this before, that have built billion

1195
00:51:02,040 --> 00:51:04,880
Speaker 2: dollar companies that can help me build my billion dollar company.

1196
00:51:04,920 --> 00:51:06,960
Speaker 2: And that's why I did it, and I'm happy that

1197
00:51:07,000 --> 00:51:09,399
Speaker 2: I did it. For a long time, I'm like.

1198
00:51:09,400 --> 00:51:11,759
Speaker 4: No, me my like I'm not sharing, like this is

1199
00:51:11,800 --> 00:51:12,320
Speaker 4: my business.

1200
00:51:12,400 --> 00:51:13,239
Speaker 3: I'm not going under that.

1201
00:51:13,520 --> 00:51:16,200
Speaker 2: I think that every entrepreneur goes through that that has

1202
00:51:16,280 --> 00:51:19,000
Speaker 2: like a budding business that's growing. I was very selfish

1203
00:51:19,040 --> 00:51:21,719
Speaker 2: with my business, as I should be, right, but I

1204
00:51:21,800 --> 00:51:25,080
Speaker 2: realized that you go stronger together, and that was a

1205
00:51:25,160 --> 00:51:27,440
Speaker 2: very hard lesson for me to learn. We've always been

1206
00:51:27,440 --> 00:51:30,400
Speaker 2: cash flow positive, we've always been good, but I realized,

1207
00:51:30,440 --> 00:51:32,640
Speaker 2: if you really want to grow this company and create

1208
00:51:32,719 --> 00:51:34,280
Speaker 2: generational wealth for your family.

1209
00:51:34,800 --> 00:51:36,879
Speaker 4: You got to get on a money team. You got

1210
00:51:36,880 --> 00:51:37,839
Speaker 4: to get on a winning team.

1211
00:51:37,880 --> 00:51:41,160
Speaker 2: And a winning team looks like operational support from a

1212
00:51:41,280 --> 00:51:44,920
Speaker 2: Danny Meyer who has created and grown Shakeshack to the

1213
00:51:44,920 --> 00:51:47,799
Speaker 2: billion dollar company that it is. And then my leave

1214
00:51:47,960 --> 00:51:51,919
Speaker 2: Richie Ludennis, who owns Essence magazine at Essence Festival, he's

1215
00:51:51,960 --> 00:51:55,200
Speaker 2: the marketing guru, right, Like, that's access to a whole

1216
00:51:55,239 --> 00:51:58,200
Speaker 2: new audience that I can always tap into as my investor.

1217
00:51:58,480 --> 00:52:01,080
Speaker 4: So I had to be strategic about it. And now

1218
00:52:01,480 --> 00:52:02,160
Speaker 4: I got the too.

1219
00:52:02,239 --> 00:52:05,520
Speaker 2: Michael Jordan's on my team, the Michael Jordan of marketing.

1220
00:52:05,680 --> 00:52:07,440
Speaker 2: I got the Michael Jordan of food, and then you

1221
00:52:07,480 --> 00:52:10,319
Speaker 2: got pinky Cold. Like that's a recipe for success. So

1222
00:52:10,360 --> 00:52:13,320
Speaker 2: I'm so happy that I did it, and I'm looking

1223
00:52:13,360 --> 00:52:15,239
Speaker 2: forward to the level of growth that's about to take

1224
00:52:15,239 --> 00:52:15,880
Speaker 2: place because of this.

1225
00:52:16,040 --> 00:52:18,920
Speaker 6: So you when you were raised in the Capitol, we

1226
00:52:18,960 --> 00:52:23,879
Speaker 6: didn't get a call, by the way, yeah number So

1227
00:52:23,920 --> 00:52:26,040
Speaker 6: the plan all right? So now you have this capital

1228
00:52:26,600 --> 00:52:30,839
Speaker 6: and I've read somewhere twenty locations, that's the immediate goal.

1229
00:52:31,360 --> 00:52:35,520
Speaker 2: Speaking conservatively conservatives, So I rather when they say under

1230
00:52:36,760 --> 00:52:38,040
Speaker 2: something and over deliver.

1231
00:52:37,960 --> 00:52:39,959
Speaker 3: Under promise, over delivered yes, I'd rather.

1232
00:52:39,960 --> 00:52:41,320
Speaker 4: Under promise and over deliver.

1233
00:52:42,360 --> 00:52:45,880
Speaker 2: And what we're doing now is and being totally transparent.

1234
00:52:45,920 --> 00:52:48,920
Speaker 2: It cost me more than six hundred and fifty thousand

1235
00:52:48,960 --> 00:52:52,000
Speaker 2: dollars to build one location, right, but we're trying to

1236
00:52:52,000 --> 00:52:54,160
Speaker 2: find ways to lower that cause so that we can

1237
00:52:54,280 --> 00:52:55,520
Speaker 2: build more locations. Right.

1238
00:52:55,520 --> 00:52:56,880
Speaker 4: That's business, that's what you do.

1239
00:52:58,120 --> 00:53:01,680
Speaker 2: But hopefully it'll be more than twenty. But just speaking conservatively.

1240
00:53:01,960 --> 00:53:05,360
Speaker 7: So the goal is to obviously be a billion dollar company,

1241
00:53:05,880 --> 00:53:07,920
Speaker 7: and so real estate is one of your plays. And

1242
00:53:07,920 --> 00:53:10,000
Speaker 7: so I'm wondering how how do we get it from

1243
00:53:10,400 --> 00:53:13,040
Speaker 7: the one hundred million valuation to the billion dollar valuation?

1244
00:53:13,200 --> 00:53:14,080
Speaker 3: Is it now?

1245
00:53:14,239 --> 00:53:16,239
Speaker 7: Making it a real estate kind of out like what

1246
00:53:16,320 --> 00:53:19,319
Speaker 7: McDonald's has done. And real estate is the business, but

1247
00:53:19,600 --> 00:53:21,600
Speaker 7: the food is what brings you to the real estate.

1248
00:53:21,680 --> 00:53:26,160
Speaker 3: Is that what you're doing or it is from the beginning? Okay?

1249
00:53:26,560 --> 00:53:28,360
Speaker 3: Are we adding other things to make it? The evaluation

1250
00:53:28,440 --> 00:53:29,400
Speaker 3: go up? So that too.

1251
00:53:29,520 --> 00:53:32,279
Speaker 2: So we have a seventy percent thirty percent portfolio, so

1252
00:53:32,320 --> 00:53:35,400
Speaker 2: seventy percent of the proper sludy vegan businesses.

1253
00:53:35,680 --> 00:53:38,359
Speaker 4: I own the real estate, right, And.

1254
00:53:38,280 --> 00:53:40,720
Speaker 2: The reason why I did that is because I wanted

1255
00:53:40,760 --> 00:53:44,680
Speaker 2: to go in inner city communities, communities that developers aren't

1256
00:53:44,680 --> 00:53:47,120
Speaker 2: so attractive to, and areas that are right in the

1257
00:53:47,160 --> 00:53:50,120
Speaker 2: harder gentrification. And what slay Vegan does is go into

1258
00:53:50,120 --> 00:53:53,160
Speaker 2: the neighborhood, raise up the value of that community how

1259
00:53:53,280 --> 00:53:56,160
Speaker 2: other business owners because we always got lines down the block,

1260
00:53:56,200 --> 00:53:59,120
Speaker 2: so they win when we win, we win when they win, right,

1261
00:53:59,560 --> 00:54:01,799
Speaker 2: And that has worked for us, And I always said

1262
00:54:01,800 --> 00:54:04,440
Speaker 2: that if for whatever reason, Slutty Vegan does not work out,

1263
00:54:04,800 --> 00:54:07,040
Speaker 2: I own the real estate. So now we raise the

1264
00:54:07,120 --> 00:54:11,240
Speaker 2: value of the buildings that we own and it taps

1265
00:54:11,320 --> 00:54:13,200
Speaker 2: into what the overall company is worth.

1266
00:54:13,280 --> 00:54:13,840
Speaker 4: That's one.

1267
00:54:14,320 --> 00:54:18,760
Speaker 2: Secondly, I own Barvegan, and Barvegan is a sister concept

1268
00:54:18,760 --> 00:54:21,440
Speaker 2: of Slutty Vegan, which is doing extremely well in Atlanta.

1269
00:54:21,680 --> 00:54:24,359
Speaker 2: So we're also scaling Barvegan. So now I got two

1270
00:54:24,440 --> 00:54:28,279
Speaker 2: multimillion dollar companies. So I'm putting bar Vegan in big

1271
00:54:28,320 --> 00:54:31,439
Speaker 2: cities only, so it's a tourist attraction in big cities only.

1272
00:54:31,719 --> 00:54:34,759
Speaker 2: So the revenue from bar Vegan will tap into the

1273
00:54:34,800 --> 00:54:38,280
Speaker 2: Slutdy Vegan revenue and then it'll go to the overall valuation.

1274
00:54:38,600 --> 00:54:40,719
Speaker 2: So we're very strategic in how we do it. Oh,

1275
00:54:40,760 --> 00:54:42,839
Speaker 2: the other piece that I didn't even mention is we're

1276
00:54:42,880 --> 00:54:46,360
Speaker 2: now in targets with our dip. We got a chicken dip,

1277
00:54:46,800 --> 00:54:50,640
Speaker 2: and we got a chicken dip in a spinish dip.

1278
00:54:51,000 --> 00:54:52,879
Speaker 2: But what we're doing is now we have a whole

1279
00:54:52,920 --> 00:54:56,040
Speaker 2: retail department. So the retail business is a whole other

1280
00:54:56,160 --> 00:54:57,719
Speaker 2: business outside of.

1281
00:54:57,520 --> 00:54:59,839
Speaker 4: The burgers, fries, and pies. And we just.

1282
00:54:59,800 --> 00:55:02,480
Speaker 2: Got a big order from a really really big grocery

1283
00:55:02,560 --> 00:55:05,399
Speaker 2: chain and they order sixty thousand units of our depth.

1284
00:55:05,760 --> 00:55:08,839
Speaker 2: So as we continue to grow out that department, then

1285
00:55:08,880 --> 00:55:11,560
Speaker 2: we have the restaurants that we continue to scale. We

1286
00:55:11,640 --> 00:55:14,399
Speaker 2: have new concepts that we'll be building out. We got

1287
00:55:14,400 --> 00:55:17,120
Speaker 2: a movie in the works. We got a cookbook called

1288
00:55:17,160 --> 00:55:20,439
Speaker 2: Eat Plants, Bitch the dropping in November. All of these

1289
00:55:20,440 --> 00:55:22,120
Speaker 2: things will tie into the bigger picture.

1290
00:55:22,480 --> 00:55:23,840
Speaker 3: I saw CBD gummies.

1291
00:55:23,880 --> 00:55:24,880
Speaker 4: We got CBD gums.

1292
00:55:24,920 --> 00:55:25,719
Speaker 3: Let's not forget that.

1293
00:55:25,760 --> 00:55:27,960
Speaker 4: We got bacon, we got seasoning.

1294
00:55:28,440 --> 00:55:30,719
Speaker 2: We got a lot of stuff, right, which is why

1295
00:55:30,760 --> 00:55:34,360
Speaker 2: I'm confident about the fact that the company will continue

1296
00:55:34,360 --> 00:55:35,520
Speaker 2: to be uber successful.

1297
00:55:35,560 --> 00:55:38,160
Speaker 4: Like one hundred million dollar valuation.

1298
00:55:37,920 --> 00:55:40,000
Speaker 2: Is good, right, but if you in business, you know

1299
00:55:40,120 --> 00:55:41,839
Speaker 2: that we still got a long way to go.

1300
00:55:42,040 --> 00:55:44,360
Speaker 3: Touch that b right. We got to touch bav at

1301
00:55:44,440 --> 00:55:45,640
Speaker 3: least we got.

1302
00:55:45,400 --> 00:55:47,319
Speaker 4: To touch the b And it's not just about the money.

1303
00:55:47,320 --> 00:55:49,960
Speaker 2: It's about the impact and the legacy and the fact

1304
00:55:50,000 --> 00:55:52,000
Speaker 2: that we've been able to take this company from here

1305
00:55:52,440 --> 00:55:54,719
Speaker 2: all the way here and we can create something that

1306
00:55:54,760 --> 00:55:57,239
Speaker 2: people can really be proud of and all of those

1307
00:55:57,239 --> 00:55:59,080
Speaker 2: things that I told you will get us to that.

1308
00:55:59,480 --> 00:56:01,759
Speaker 2: And that's just on the business side now, on the

1309
00:56:01,800 --> 00:56:04,760
Speaker 2: Piggy Coot brand side. I also do real estate outside

1310
00:56:04,760 --> 00:56:08,880
Speaker 2: of the business, So currently I own about eighteen properties

1311
00:56:08,960 --> 00:56:11,480
Speaker 2: right now, closing on the property today.

1312
00:56:12,320 --> 00:56:16,200
Speaker 3: Graduates in Atlanta in Atlanta. All your properties in Atlanta.

1313
00:56:16,440 --> 00:56:18,279
Speaker 4: Most of them. I got some in Birmingham too.

1314
00:56:18,320 --> 00:56:19,880
Speaker 3: I got Birmham Aladema.

1315
00:56:20,160 --> 00:56:21,840
Speaker 4: Yeah, I got seven in Birmingham.

1316
00:56:22,080 --> 00:56:24,160
Speaker 3: Nice place we visited last year.

1317
00:56:24,200 --> 00:56:28,200
Speaker 4: Birmingham is a great place. But I realized that real

1318
00:56:28,239 --> 00:56:29,880
Speaker 4: wealth lies in real estate.

1319
00:56:30,160 --> 00:56:32,640
Speaker 2: So I'm gonna always be straight, whether it's through Slooty

1320
00:56:32,719 --> 00:56:34,080
Speaker 2: Vegan or whether it's through real estate.

1321
00:56:34,080 --> 00:56:35,239
Speaker 4: And I'm gonna always be doing.

1322
00:56:35,200 --> 00:56:37,360
Speaker 3: What's your strategy for real estate? How do you find properties?

1323
00:56:37,680 --> 00:56:38,520
Speaker 4: Instagram?

1324
00:56:40,280 --> 00:56:42,399
Speaker 2: So I'll put a message on my Instagram like let

1325
00:56:42,440 --> 00:56:44,879
Speaker 2: me buy your house, and people DM me and they

1326
00:56:44,880 --> 00:56:45,799
Speaker 2: tell me, Hey, I got a house.

1327
00:56:45,800 --> 00:56:46,440
Speaker 4: I'm trying to sell it.

1328
00:56:46,480 --> 00:56:49,080
Speaker 2: So I usually get to get the houses off market

1329
00:56:49,520 --> 00:56:51,600
Speaker 2: right at a lower cost, and I ain't got to

1330
00:56:51,600 --> 00:56:53,959
Speaker 2: pay the hoteys. Sometimes I pick cash, sometimes I don't,

1331
00:56:54,960 --> 00:56:57,360
Speaker 2: and it's worked out for me. And I'm doing the

1332
00:56:57,400 --> 00:57:00,640
Speaker 2: buying whole play, right. I got some tenants and I'm

1333
00:57:00,680 --> 00:57:03,120
Speaker 2: just holding on to these properties. And as I watch

1334
00:57:03,200 --> 00:57:05,799
Speaker 2: my equity raising value, I'm like, all right, cool, I'm

1335
00:57:05,800 --> 00:57:07,399
Speaker 2: gonna be straight. So by the time that I turn

1336
00:57:07,480 --> 00:57:11,040
Speaker 2: forty forty five, then all these streams will be coming

1337
00:57:11,080 --> 00:57:12,640
Speaker 2: from everywhere and I'll be always good.

1338
00:57:12,840 --> 00:57:15,720
Speaker 7: So you use your culture capital to build the generational wealth.

1339
00:57:15,760 --> 00:57:20,800
Speaker 3: Absolutely the power of instagent power instiger. Yeah.

1340
00:57:21,720 --> 00:57:24,800
Speaker 7: Can we talk about your philanthropy. Let's talk about that obviously.

1341
00:57:25,400 --> 00:57:28,160
Speaker 7: You know, we saw what you did with Clark Atlanta

1342
00:57:28,640 --> 00:57:32,280
Speaker 7: and you know, getting LLCs for the graduating class. But

1343
00:57:32,360 --> 00:57:34,440
Speaker 7: you have an initiative that you're about to start now

1344
00:57:34,440 --> 00:57:36,960
Speaker 7: with Barrel Bank the Food Trusts.

1345
00:57:36,960 --> 00:57:37,720
Speaker 3: Can you talk about that.

1346
00:57:38,040 --> 00:57:39,720
Speaker 2: Well, there's a lot of things I want to talk

1347
00:57:39,720 --> 00:57:43,919
Speaker 2: about here, and this is another important piece for entrepreneurs.

1348
00:57:44,400 --> 00:57:46,120
Speaker 2: You know, once upon a time you could just sell

1349
00:57:46,120 --> 00:57:47,880
Speaker 2: products and that was good enough.

1350
00:57:48,080 --> 00:57:49,840
Speaker 4: But it's not good enough just to sell products.

1351
00:57:49,840 --> 00:57:52,480
Speaker 2: And I think big corporations see that too, because they

1352
00:57:52,520 --> 00:57:55,520
Speaker 2: have to find ways to stand in solidarity with small

1353
00:57:55,560 --> 00:57:57,960
Speaker 2: businesses and communities. That's the only way that you can

1354
00:57:58,000 --> 00:58:02,400
Speaker 2: win now, right, So had this philanthropic arm. I saw

1355
00:58:02,440 --> 00:58:04,880
Speaker 2: my mother growing up helping everybody else j making so

1356
00:58:04,960 --> 00:58:07,080
Speaker 2: you understand and help everybody, right, Like I'll.

1357
00:58:06,920 --> 00:58:07,800
Speaker 4: Say, we who are you helping?

1358
00:58:07,800 --> 00:58:07,920
Speaker 1: Now?

1359
00:58:08,560 --> 00:58:11,440
Speaker 2: But I needed to see my mother do that because

1360
00:58:11,840 --> 00:58:13,800
Speaker 2: it brings me a level of fulfillment to know that

1361
00:58:13,840 --> 00:58:17,000
Speaker 2: I could use my resources and my platform to help people.

1362
00:58:17,360 --> 00:58:21,560
Speaker 2: So in twenty nineteen, I started this foundation, and like

1363
00:58:21,600 --> 00:58:24,440
Speaker 2: I said before, we've done so much. When Rashardbrooks was

1364
00:58:24,520 --> 00:58:27,360
Speaker 2: murdered in a Wendy's parking lot, myself and my partner

1365
00:58:27,400 --> 00:58:28,760
Speaker 2: we paid for life insurance.

1366
00:58:29,000 --> 00:58:30,720
Speaker 4: We bought a brand new car for the family.

1367
00:58:31,000 --> 00:58:33,360
Speaker 2: We partnered with CAU to provide six hundred thousand dollars

1368
00:58:33,400 --> 00:58:37,480
Speaker 2: worth of scholarships. I've paid the local rents of businesses,

1369
00:58:37,640 --> 00:58:41,120
Speaker 2: partner with Steve Harvey and Marjorie Harvey Foundation to provide

1370
00:58:41,160 --> 00:58:44,760
Speaker 2: lights for families. Myself and Derek just recently partnered with

1371
00:58:44,800 --> 00:58:48,520
Speaker 2: Prudential Life insurance to provide every single Black man in

1372
00:58:48,560 --> 00:58:51,760
Speaker 2: Atlanta that makes thirty thousand dollars or less life insurance

1373
00:58:51,760 --> 00:58:53,880
Speaker 2: that we pay for that they don't have to pay.

1374
00:58:53,760 --> 00:58:55,080
Speaker 3: For life got the Square one program.

1375
00:58:55,080 --> 00:58:57,360
Speaker 4: That's the Square one program, which.

1376
00:58:57,160 --> 00:58:59,520
Speaker 2: Is a really big deal because we really don't talk

1377
00:58:59,520 --> 00:59:01,200
Speaker 2: about life insurance in our communities.

1378
00:59:01,320 --> 00:59:03,160
Speaker 4: Right, so now we are being the change that we

1379
00:59:03,200 --> 00:59:03,880
Speaker 4: wish to see.

1380
00:59:03,680 --> 00:59:07,920
Speaker 2: To make that happen, the LLC's doing the commencement and

1381
00:59:07,960 --> 00:59:10,960
Speaker 2: providing all eight hundred and twenty four students with the

1382
00:59:11,000 --> 00:59:14,400
Speaker 2: path to entrepreneurship. Right that you know, we always say

1383
00:59:14,400 --> 00:59:16,760
Speaker 2: in our communities that we don't have access to information.

1384
00:59:16,840 --> 00:59:18,560
Speaker 4: Now you do. Here you go, and I'm not just

1385
00:59:18,560 --> 00:59:19,400
Speaker 4: giving you an LLC.

1386
00:59:19,520 --> 00:59:22,600
Speaker 2: I'm giving you the pathway to learn about financial literacy

1387
00:59:22,760 --> 00:59:24,600
Speaker 2: and what you could do with that LLC whether you

1388
00:59:24,720 --> 00:59:27,800
Speaker 2: work with somebody or not, and then borrow Bank. We're

1389
00:59:27,840 --> 00:59:31,600
Speaker 2: about to do a food truck tour where I'm continuing

1390
00:59:31,640 --> 00:59:32,600
Speaker 2: to offer LLC.

1391
00:59:32,840 --> 00:59:35,520
Speaker 4: Right like, freedom is what I talk to y'all about

1392
00:59:35,520 --> 00:59:36,160
Speaker 4: in the beginning.

1393
00:59:36,840 --> 00:59:40,560
Speaker 2: Right, freedom is the best feeling in the world because

1394
00:59:40,600 --> 00:59:42,920
Speaker 2: it allows you the ability to do all the things

1395
00:59:42,960 --> 00:59:45,800
Speaker 2: that you want to do on your time on your time,

1396
00:59:46,120 --> 00:59:49,320
Speaker 2: and if I can teach people how to capitalize off

1397
00:59:49,360 --> 00:59:52,480
Speaker 2: their own freedom, we'd have more entrepreneurs in the world.

1398
00:59:52,640 --> 00:59:54,960
Speaker 2: We will create more opportunities. And I'm not saying everybody

1399
00:59:55,000 --> 00:59:56,720
Speaker 2: I'll be an entrepreneur. I want to be very clear,

1400
00:59:57,040 --> 00:59:58,880
Speaker 2: because you know there's this thing that like, oh, well,

1401
00:59:58,880 --> 01:00:01,280
Speaker 2: some people want to work a nine. I absolutely, But

1402
01:00:01,360 --> 01:00:04,280
Speaker 2: for the people who want to create that level of

1403
01:00:04,320 --> 01:00:07,160
Speaker 2: freedom for themselves and build generational wealth, I want.

1404
01:00:07,000 --> 01:00:08,600
Speaker 4: To be able to help them tap into that.

1405
01:00:08,680 --> 01:00:11,800
Speaker 2: And I'm doing that with providing them with that pathway

1406
01:00:11,800 --> 01:00:14,360
Speaker 2: to be able to start their own awful.

1407
01:00:15,520 --> 01:00:18,800
Speaker 6: So let's talk about this conversation. We talked about your pole, Laby.

1408
01:00:18,800 --> 01:00:23,000
Speaker 6: Look at McDonald's all publicly traded companies. Is that a

1409
01:00:23,200 --> 01:00:25,360
Speaker 6: plan to take your company to the stock market?

1410
01:00:26,200 --> 01:00:28,560
Speaker 2: You know, I thought about that, And it's funny this

1411
01:00:28,680 --> 01:00:31,120
Speaker 2: part of the conversation is always so taboo because some

1412
01:00:31,160 --> 01:00:32,760
Speaker 2: people like, don't talk about that, don't tell them what

1413
01:00:32,760 --> 01:00:34,160
Speaker 2: you gonna do, You don't tell your plans.

1414
01:00:34,680 --> 01:00:35,800
Speaker 4: But I'm just.

1415
01:00:35,840 --> 01:00:39,040
Speaker 2: Rolling with it, right Like if you would have asked

1416
01:00:39,080 --> 01:00:41,840
Speaker 2: me that four years ago, I wouldn't know the answer

1417
01:00:41,880 --> 01:00:43,760
Speaker 2: to that. I wouldn't know that I would have all

1418
01:00:43,760 --> 01:00:46,200
Speaker 2: these locations and doing so well and raise this money.

1419
01:00:46,200 --> 01:00:46,880
Speaker 4: I wouldn't know that.

1420
01:00:47,400 --> 01:00:51,040
Speaker 2: But what I do know is that whatever happens, Sludyvegan

1421
01:00:51,080 --> 01:00:54,160
Speaker 2: will be a household name. Whatever happens, I'm going to

1422
01:00:54,200 --> 01:00:57,040
Speaker 2: create opportunity for other people. Some days I'm like, damn,

1423
01:00:57,040 --> 01:00:59,040
Speaker 2: this will be dope to go public as a company

1424
01:00:59,080 --> 01:01:01,760
Speaker 2: because I and who I am because of the community.

1425
01:01:01,800 --> 01:01:04,200
Speaker 2: Why not let the community tap into that. And then

1426
01:01:04,280 --> 01:01:06,080
Speaker 2: some days I'm like, Okay, maybe one day I will

1427
01:01:06,080 --> 01:01:06,760
Speaker 2: sell my company.

1428
01:01:06,760 --> 01:01:08,520
Speaker 4: Who knows? And the some days I'm like, I ain't

1429
01:01:08,560 --> 01:01:09,960
Speaker 4: selling shit. You know what I'm saying.

1430
01:01:10,000 --> 01:01:13,120
Speaker 2: I I'm just pass this down to my family. And

1431
01:01:13,840 --> 01:01:16,520
Speaker 2: all days I'm like, whatever it is. The beauty and

1432
01:01:16,680 --> 01:01:19,280
Speaker 2: the business is that I got options and I can

1433
01:01:19,320 --> 01:01:20,600
Speaker 2: make those decisions.

1434
01:01:20,240 --> 01:01:20,840
Speaker 4: If I want to.

1435
01:01:21,280 --> 01:01:25,240
Speaker 2: But I'm really focused on building the brand and scaling culture.

1436
01:01:25,680 --> 01:01:28,000
Speaker 2: The hardest thing in the world that I'm dealing with

1437
01:01:28,080 --> 01:01:32,360
Speaker 2: right now is learning how to scale culture. It sounds easy, right,

1438
01:01:32,680 --> 01:01:35,600
Speaker 2: but how do I make this experience at my Edgeate

1439
01:01:35,680 --> 01:01:39,920
Speaker 2: location be the same experience at my Gwenett location, my Athens,

1440
01:01:40,000 --> 01:01:43,520
Speaker 2: my New York location. Scaling culture is so important because

1441
01:01:43,960 --> 01:01:47,640
Speaker 2: that's really what the business relies on the culture, and

1442
01:01:47,640 --> 01:01:49,760
Speaker 2: if the culture is not there, then I have nothing.

1443
01:01:49,760 --> 01:01:51,680
Speaker 2: The food can be good all day long, but that

1444
01:01:51,760 --> 01:01:55,440
Speaker 2: culture is customer service. That culture is how the employees

1445
01:01:55,440 --> 01:01:58,800
Speaker 2: show up to the consumer. That culture is the internal customer,

1446
01:01:58,840 --> 01:02:00,920
Speaker 2: which is the employee. Make it sure where they're happy.

1447
01:02:01,400 --> 01:02:01,640
Speaker 4: You know.

1448
01:02:02,240 --> 01:02:05,720
Speaker 2: Right now, it's the biggest labor shortage in the market

1449
01:02:05,800 --> 01:02:07,640
Speaker 2: that we've ever had before. So I had to start

1450
01:02:07,680 --> 01:02:11,360
Speaker 2: incentiviizing my employees in a different way, raising a minimum wage,

1451
01:02:11,680 --> 01:02:14,919
Speaker 2: giving them life insurance, giving them full benefits if they're

1452
01:02:14,960 --> 01:02:16,160
Speaker 2: just crew members and making.

1453
01:02:16,000 --> 01:02:17,200
Speaker 4: Forty hours a week. Right.

1454
01:02:17,560 --> 01:02:20,400
Speaker 2: But I'm focused on scaling culture and once I can

1455
01:02:20,480 --> 01:02:23,160
Speaker 2: master that, then I'll start thinking about the other things.

1456
01:02:23,920 --> 01:02:27,960
Speaker 3: So it's this vegan conversation. There different side to this coin.

1457
01:02:28,080 --> 01:02:28,640
Speaker 3: I'm learning.

1458
01:02:30,800 --> 01:02:35,600
Speaker 6: There's like the plant based people who are like, they're

1459
01:02:35,640 --> 01:02:40,720
Speaker 6: like hardliners. Have you got pushed back from that community?

1460
01:02:41,480 --> 01:02:44,040
Speaker 2: What your meanity to say hardliners? Because I think you

1461
01:02:44,120 --> 01:02:46,080
Speaker 2: mean the vegans are the hard miners.

1462
01:02:48,240 --> 01:02:51,680
Speaker 6: Light So like my god, nineteen Keys, right, So nineteen

1463
01:02:51,720 --> 01:02:54,200
Speaker 6: Keys real big online thought leader. So he did a

1464
01:02:54,240 --> 01:02:56,800
Speaker 6: show with I forgot the gentleman's name, but he's in

1465
01:02:56,840 --> 01:02:59,400
Speaker 6: the nutrition, and he was like, I don't call myself vegan.

1466
01:03:00,120 --> 01:03:03,800
Speaker 6: I'm plant based because vegans, you technically you could be

1467
01:03:03,800 --> 01:03:06,400
Speaker 6: a vegan and eat, you know, French fries and drink

1468
01:03:06,440 --> 01:03:10,440
Speaker 6: beer and you know, you don't necessarily have to eat healthy.

1469
01:03:10,840 --> 01:03:13,720
Speaker 6: So some people say, like the soy products, your stuff

1470
01:03:14,160 --> 01:03:19,880
Speaker 6: may not necessarily be as healthy as like vegans that

1471
01:03:20,000 --> 01:03:25,320
Speaker 6: only eat like chickpeas and vegetables like raw vegetables. So

1472
01:03:26,440 --> 01:03:28,960
Speaker 6: have you had any push you back from that? What's

1473
01:03:29,000 --> 01:03:30,040
Speaker 6: your thoughts on that?

1474
01:03:30,080 --> 01:03:32,760
Speaker 4: I don't care. I'll tell you why I don't care.

1475
01:03:33,080 --> 01:03:36,800
Speaker 2: I think the problem has been with veganism for so

1476
01:03:36,920 --> 01:03:38,960
Speaker 2: long is that we put so many labels. And I

1477
01:03:38,960 --> 01:03:40,640
Speaker 2: can say it because I'm a part of the lifestyle.

1478
01:03:40,920 --> 01:03:43,680
Speaker 2: There's always been so many labels. I've seen vegans like, well,

1479
01:03:43,720 --> 01:03:45,560
Speaker 2: if you don't eat this, then you're gonna die, and

1480
01:03:45,600 --> 01:03:47,920
Speaker 2: like you're gonna like, I'm not that kind of vegan.

1481
01:03:48,120 --> 01:03:49,600
Speaker 2: If you want to eat a steak, that's up to you.

1482
01:03:49,880 --> 01:03:52,200
Speaker 2: But I'm here going to eat my chickpeas and i'ma

1483
01:03:52,240 --> 01:03:54,240
Speaker 2: had made my little process vegan burger here and there

1484
01:03:54,280 --> 01:03:56,520
Speaker 2: because I like to eat it right, and I'm gonna

1485
01:03:56,520 --> 01:03:58,800
Speaker 2: feel better about myself and you can feel better about

1486
01:03:58,800 --> 01:04:01,400
Speaker 2: yourself and there is no judge and we can coexist.

1487
01:04:01,800 --> 01:04:04,680
Speaker 2: My partner, who I have children with, is not vegan, right,

1488
01:04:04,760 --> 01:04:06,520
Speaker 2: and he can live how he want to live. I

1489
01:04:06,560 --> 01:04:08,040
Speaker 2: tell him the food that I eat if you want

1490
01:04:08,040 --> 01:04:10,320
Speaker 2: to eat what I'm eating, and that's cool. But what

1491
01:04:10,360 --> 01:04:13,560
Speaker 2: makes Lutdy Vegan successful is we don't push our agenda

1492
01:04:13,640 --> 01:04:16,600
Speaker 2: on anybody, right, And I think that that is what

1493
01:04:16,760 --> 01:04:19,320
Speaker 2: really separates us, because it doesn't feel like just a

1494
01:04:19,440 --> 01:04:22,919
Speaker 2: vegan concept and like, oh we're this glorified group that's

1495
01:04:22,920 --> 01:04:26,360
Speaker 2: better than everybody else. This ain't that my audience is

1496
01:04:26,360 --> 01:04:28,920
Speaker 2: not vegan. Ninety seven percent of the people who come

1497
01:04:28,960 --> 01:04:31,680
Speaker 2: to Slutty Vegan are meat eaters, and we like it

1498
01:04:31,680 --> 01:04:34,640
Speaker 2: that way. The name of my book is Eat Plants, Bitch,

1499
01:04:34,960 --> 01:04:38,000
Speaker 2: ninety one recipes to blow your meat loving mind. Like

1500
01:04:38,120 --> 01:04:41,640
Speaker 2: I'm tapping into the people who eat pork, chicken, beef,

1501
01:04:41,680 --> 01:04:45,280
Speaker 2: because if I can change your consciousness, whether it's with

1502
01:04:45,440 --> 01:04:48,360
Speaker 2: vegan burgers and fries, then I know I've done something right.

1503
01:04:48,760 --> 01:04:51,680
Speaker 2: And the goal is to do everything in moderation. I'm

1504
01:04:51,680 --> 01:04:52,720
Speaker 2: not going to sit here and tell you to eat

1505
01:04:52,760 --> 01:04:54,680
Speaker 2: lett vegan every single day, all day. That's just not

1506
01:04:54,720 --> 01:04:57,040
Speaker 2: what I'm going to do, and I'm always transparent about that,

1507
01:04:57,480 --> 01:05:00,480
Speaker 2: But I do want you to understand how vegan can

1508
01:05:00,520 --> 01:05:03,320
Speaker 2: be healthier, even if it starts at burgers and fries,

1509
01:05:03,440 --> 01:05:05,520
Speaker 2: even if you want to do it for the animals.

1510
01:05:05,600 --> 01:05:07,600
Speaker 2: There's so many reasons why you can do it. So

1511
01:05:07,680 --> 01:05:10,320
Speaker 2: I asked you about the hard line question is because

1512
01:05:10,600 --> 01:05:14,400
Speaker 2: there's a difference between vegan and plant based living. Vegans

1513
01:05:14,440 --> 01:05:17,320
Speaker 2: are people who don't eat, don't wear leather, they don't

1514
01:05:17,320 --> 01:05:20,880
Speaker 2: eat any animal products or any animal byproducts. Somebody who

1515
01:05:20,960 --> 01:05:23,920
Speaker 2: is plant based will wear leather, right, but will not

1516
01:05:23,960 --> 01:05:24,840
Speaker 2: eat meat, So.

1517
01:05:24,880 --> 01:05:25,680
Speaker 4: There's a difference.

1518
01:05:26,160 --> 01:05:29,160
Speaker 2: My mission is to remove all of those labels, whether

1519
01:05:29,160 --> 01:05:32,560
Speaker 2: you're flexitarian, vegetarian, meat eater, I just want you to

1520
01:05:32,600 --> 01:05:37,160
Speaker 2: have some options that didn't require an animal to be slaughtered, right,

1521
01:05:37,520 --> 01:05:39,360
Speaker 2: And if I can get you to try this vegan

1522
01:05:39,360 --> 01:05:41,280
Speaker 2: burger and fry and you like it, then I know

1523
01:05:41,320 --> 01:05:43,000
Speaker 2: you can go to the next restaurant and get an

1524
01:05:43,000 --> 01:05:45,480
Speaker 2: alkaline meal. Then you go to the next restaurant and say,

1525
01:05:45,480 --> 01:05:47,320
Speaker 2: you know, I have seldy vegan vegan food is actually

1526
01:05:47,360 --> 01:05:49,120
Speaker 2: kind of good. What y'all got this vegan on the menu,

1527
01:05:49,480 --> 01:05:51,840
Speaker 2: and that is the goal. And if I can can

1528
01:05:51,880 --> 01:05:54,400
Speaker 2: do that by meeting people where they are, then I

1529
01:05:54,480 --> 01:05:57,200
Speaker 2: know for sure that eventually we'll have more people that'll

1530
01:05:57,240 --> 01:06:00,000
Speaker 2: start to eat healthier or think about eating the deal

1531
01:06:00,080 --> 01:06:02,760
Speaker 2: for food and just transforming their lifestyles.

1532
01:06:03,120 --> 01:06:07,400
Speaker 7: So obviously, when the business scales and you have a

1533
01:06:07,440 --> 01:06:11,720
Speaker 7: bunch of locations franchises, right, is there a program for

1534
01:06:11,920 --> 01:06:15,280
Speaker 7: franchise ors? So if I wanted to have any No,

1535
01:06:16,040 --> 01:06:18,840
Speaker 7: So how the processes a private it's all private.

1536
01:06:18,760 --> 01:06:20,439
Speaker 3: Corporately old, Okay.

1537
01:06:20,240 --> 01:06:23,280
Speaker 2: I'm still building a brand. It's still a baby. Think

1538
01:06:23,320 --> 01:06:27,000
Speaker 2: about three and a half year old, still learning. You

1539
01:06:27,200 --> 01:06:29,080
Speaker 2: just started learning how to walk not too long ago.

1540
01:06:29,120 --> 01:06:32,000
Speaker 4: You know what I'm saying. We're still fixing our operation.

1541
01:06:32,520 --> 01:06:34,720
Speaker 2: We got speed bumps, We're still getting it right, which

1542
01:06:34,760 --> 01:06:36,920
Speaker 2: is why I brought in the operational support because we

1543
01:06:36,920 --> 01:06:37,840
Speaker 2: ain't got it all together.

1544
01:06:37,960 --> 01:06:40,560
Speaker 3: Yeah. Is that a vision though long term?

1545
01:06:41,560 --> 01:06:42,200
Speaker 4: Not right now?

1546
01:06:42,560 --> 01:06:44,560
Speaker 2: And if I do, it has to be an operator

1547
01:06:44,880 --> 01:06:46,920
Speaker 2: that has been in business for a while that it's

1548
01:06:47,040 --> 01:06:48,960
Speaker 2: proven to scale restaurants.

1549
01:06:49,600 --> 01:06:51,600
Speaker 4: And the reason why is because I ain't do this

1550
01:06:51,600 --> 01:06:52,120
Speaker 4: for money.

1551
01:06:52,280 --> 01:06:55,600
Speaker 2: Right right now, I could say, y'all, I'm franchising, and

1552
01:06:55,640 --> 01:06:59,560
Speaker 2: I could be a billionaire two day franchising my business, right,

1553
01:06:59,640 --> 01:07:00,000
Speaker 2: you know what I mean?

1554
01:07:00,040 --> 01:07:01,840
Speaker 4: People on a franchise Blood Vegan. I could do that

1555
01:07:01,960 --> 01:07:02,440
Speaker 4: right now.

1556
01:07:02,720 --> 01:07:05,120
Speaker 2: But I realized the bigger picture, and the bigger picture

1557
01:07:05,160 --> 01:07:08,000
Speaker 2: here is that I'm very intentional about what I do.

1558
01:07:08,280 --> 01:07:10,800
Speaker 4: And if I do that today, then the true essence of.

1559
01:07:10,800 --> 01:07:12,280
Speaker 3: The business I'm a losing get lost here.

1560
01:07:12,400 --> 01:07:14,520
Speaker 2: Yeah, I'd rather continue to build it and then who

1561
01:07:14,560 --> 01:07:16,280
Speaker 2: knows what may happen down the line. But right now

1562
01:07:16,520 --> 01:07:18,400
Speaker 2: I'm in a good space and I'm happy where I'm at.

1563
01:07:18,600 --> 01:07:19,680
Speaker 2: I'm happy about the build.

1564
01:07:19,760 --> 01:07:22,400
Speaker 7: So one of the things that our brothers that some

1565
01:07:22,520 --> 01:07:24,120
Speaker 7: of the Huskies they is they got Obviously you said

1566
01:07:24,120 --> 01:07:26,320
Speaker 7: you had to deal with Believe target right for the

1567
01:07:26,360 --> 01:07:32,640
Speaker 7: dip our frozen goods via like the sandwiches one of

1568
01:07:32,680 --> 01:07:34,720
Speaker 7: the vision or on the vision board, so that we

1569
01:07:34,760 --> 01:07:37,040
Speaker 7: can consume it if we can't come to atlant or

1570
01:07:37,040 --> 01:07:38,960
Speaker 7: we can't get to one of the locations hot pockets.

1571
01:07:39,080 --> 01:07:41,080
Speaker 3: Yeah, like we can actually get it in our grocery store.

1572
01:07:41,280 --> 01:07:43,800
Speaker 2: So you will be able to get something in the

1573
01:07:43,800 --> 01:07:46,480
Speaker 2: grocery store, but it will be our proprietary patty.

1574
01:07:46,960 --> 01:07:52,240
Speaker 7: Okay, okay, So the frozen like a beyond me type situation, Yeah, okay, because.

1575
01:07:51,960 --> 01:07:54,840
Speaker 4: I mean that that is where the real wealth fits.

1576
01:07:54,880 --> 01:07:56,920
Speaker 3: I'll take you. I'll take it all right out a

1577
01:07:57,000 --> 01:07:57,680
Speaker 3: little man.

1578
01:07:57,600 --> 01:08:00,480
Speaker 2: And obviously I have great partner shout out to possible

1579
01:08:00,520 --> 01:08:03,680
Speaker 2: and beyond me. But as we scale and grow, we

1580
01:08:03,800 --> 01:08:07,240
Speaker 2: realized that if we have our own proprietary patty, one

1581
01:08:07,320 --> 01:08:09,600
Speaker 2: day people will support it and they buy into it.

1582
01:08:09,680 --> 01:08:12,040
Speaker 2: So we're in the R and D phase working on

1583
01:08:12,080 --> 01:08:13,240
Speaker 2: some things and I'm.

1584
01:08:13,080 --> 01:08:15,800
Speaker 3: Excited about that. I'm excited that really big.

1585
01:08:16,320 --> 01:08:19,720
Speaker 2: Yes, Now we step into the marketplace with a whole

1586
01:08:19,760 --> 01:08:23,879
Speaker 2: new product that really created this whole conglomerate of a business,

1587
01:08:24,240 --> 01:08:27,320
Speaker 2: and once we become successful with that, the stores just

1588
01:08:27,360 --> 01:08:28,799
Speaker 2: become the face front.

1589
01:08:29,160 --> 01:08:31,200
Speaker 3: Well, I'll take it. I'll tell you. I'm be honest

1590
01:08:31,240 --> 01:08:31,400
Speaker 3: with you.

1591
01:08:31,439 --> 01:08:33,320
Speaker 7: When I told my wife that we were sitting down

1592
01:08:33,360 --> 01:08:36,559
Speaker 7: with you, she was like, can you bring back a burger?

1593
01:08:36,680 --> 01:08:37,920
Speaker 3: And I'm like, well, we're doing it.

1594
01:08:38,520 --> 01:08:40,240
Speaker 7: I said, we're doing it. I'm not coming home for

1595
01:08:40,280 --> 01:08:42,320
Speaker 7: five days. She was like, put it in Mikey's friends.

1596
01:08:42,320 --> 01:08:44,080
Speaker 7: I said, no, you got to come back to it.

1597
01:08:44,160 --> 01:08:46,680
Speaker 7: Let we can't do that.

1598
01:08:46,880 --> 01:08:49,240
Speaker 6: I mean, it's good. And to be honest, you know,

1599
01:08:49,680 --> 01:08:52,000
Speaker 6: that's kind of how my mom's vegetarian. She been a

1600
01:08:52,080 --> 01:08:54,800
Speaker 6: vegetarian pretty much my whole life, and she used to

1601
01:08:55,000 --> 01:08:57,840
Speaker 6: she always to this day she cooks like the with

1602
01:08:57,960 --> 01:09:00,840
Speaker 6: the bacon and the and the burger, isn't I never

1603
01:09:00,920 --> 01:09:02,800
Speaker 6: got into it because I'm like, it's fake.

1604
01:09:03,040 --> 01:09:06,200
Speaker 3: Like I said, that was my mindset, that was my mind.

1605
01:09:06,760 --> 01:09:09,400
Speaker 3: I'm like, that's true, but.

1606
01:09:11,200 --> 01:09:14,240
Speaker 6: I've changed that, Like eating your food, couple other people's

1607
01:09:14,240 --> 01:09:17,639
Speaker 6: food and I'm like, it's actually good. So like for years,

1608
01:09:17,720 --> 01:09:20,400
Speaker 6: I actually I would not eat it. For years, I

1609
01:09:20,439 --> 01:09:24,519
Speaker 6: would not eat the bacon and crazy.

1610
01:09:24,560 --> 01:09:26,320
Speaker 3: The first place I had turkey bags at your crib,

1611
01:09:26,479 --> 01:09:27,120
Speaker 3: well that's turkey.

1612
01:09:27,160 --> 01:09:27,320
Speaker 9: I know.

1613
01:09:27,360 --> 01:09:31,719
Speaker 3: I'm just saying I always got vegan bake, vegan baked.

1614
01:09:32,280 --> 01:09:36,640
Speaker 3: So I say that to say, that's not easy to do.

1615
01:09:36,720 --> 01:09:39,200
Speaker 6: You changed my mind on it, and my own mom

1616
01:09:39,320 --> 01:09:42,080
Speaker 6: didn't even I didn't taste her food for a long time.

1617
01:09:42,840 --> 01:09:47,639
Speaker 6: So that says a lot your cultural influence. And you're

1618
01:09:47,680 --> 01:09:51,000
Speaker 6: doing a great job. I think we got a classic interview.

1619
01:09:51,360 --> 01:09:52,960
Speaker 6: What do you guys think? I would say?

1620
01:09:52,960 --> 01:09:56,679
Speaker 3: So, I think you already I really appreciate you taking

1621
01:09:56,680 --> 01:09:57,240
Speaker 3: the time.

1622
01:09:59,000 --> 01:10:00,759
Speaker 7: That night when I was definitely was the first person

1623
01:10:00,800 --> 01:10:02,960
Speaker 7: that said it, And so they were like, before we go,

1624
01:10:03,080 --> 01:10:05,320
Speaker 7: we got to ask, is there like a front of

1625
01:10:05,360 --> 01:10:11,479
Speaker 7: the line passed? Leisia pulls off, they got a fun

1626
01:10:11,520 --> 01:10:12,320
Speaker 7: of the line.

1627
01:10:12,080 --> 01:10:14,439
Speaker 2: Pass It could be in front of the line passed.

1628
01:10:14,439 --> 01:10:16,320
Speaker 2: But you know, I'm a business woman first, so I'm like, well,

1629
01:10:16,360 --> 01:10:17,880
Speaker 2: how can we collaborate.

1630
01:10:18,880 --> 01:10:22,800
Speaker 6: Limited the limited edition Lisha Berger in store pop up?

1631
01:10:23,560 --> 01:10:25,640
Speaker 6: Oh that's major, and you're coming to New York, so

1632
01:10:25,720 --> 01:10:29,040
Speaker 6: you know, we got something crazy to New York.

1633
01:10:29,120 --> 01:10:31,240
Speaker 2: We having a black party. I already got the stand

1634
01:10:31,320 --> 01:10:34,280
Speaker 2: of approval from the mayor. Maybe y'all come and do

1635
01:10:34,360 --> 01:10:35,599
Speaker 2: an episode too.

1636
01:10:35,479 --> 01:10:41,479
Speaker 6: Easy this summer well July all right, yeah la day,

1637
01:10:41,680 --> 01:10:50,880
Speaker 6: Yeah in New York in Brooklyn, Okay, oh boy, yeah boy, let's.

1638
01:10:50,760 --> 01:10:52,880
Speaker 3: Figure that out. You can't come to New York without

1639
01:10:52,880 --> 01:10:54,160
Speaker 3: tapping with us.

1640
01:10:54,200 --> 01:10:56,240
Speaker 2: We definitely got to do that because let me tell

1641
01:10:56,240 --> 01:10:59,920
Speaker 2: you something, in the next five years, Sludy Vegan will

1642
01:11:00,040 --> 01:11:02,400
Speaker 2: in fact be a household name around the world.

1643
01:11:02,640 --> 01:11:03,879
Speaker 4: So this will be a classic.

1644
01:11:04,280 --> 01:11:05,800
Speaker 3: That's a fact. That's a fact.

1645
01:11:05,800 --> 01:11:07,839
Speaker 7: And you know when we go, when we go to Africa,

1646
01:11:08,320 --> 01:11:09,960
Speaker 7: we got to let you know, and so we can

1647
01:11:10,000 --> 01:11:10,400
Speaker 7: go together.

1648
01:11:10,600 --> 01:11:12,040
Speaker 6: I got something I want to ask you to off

1649
01:11:12,120 --> 01:11:15,040
Speaker 6: camera because you said closed mouths don't confete or something

1650
01:11:15,080 --> 01:11:15,360
Speaker 6: like that.

1651
01:11:16,600 --> 01:11:18,040
Speaker 3: But what would you like to tell the people?

1652
01:11:18,040 --> 01:11:22,600
Speaker 6: Any last words of social media handles, locations, website and

1653
01:11:22,640 --> 01:11:23,240
Speaker 6: all that stuff.

1654
01:11:23,680 --> 01:11:25,640
Speaker 4: Yeah, well not that, because I mean I.

1655
01:11:25,600 --> 01:11:27,000
Speaker 3: Feel like everybody al ready know that.

1656
01:11:27,560 --> 01:11:32,519
Speaker 2: But I specifically want to talk to entrepreneurs. You are

1657
01:11:32,600 --> 01:11:37,960
Speaker 2: literally looking at somebody who comes from humble beginnings. I'm

1658
01:11:38,000 --> 01:11:42,400
Speaker 2: the first to go to college. My father was incarcerated

1659
01:11:42,439 --> 01:11:46,080
Speaker 2: nearly all of my life. My mother put her dreams

1660
01:11:46,120 --> 01:11:48,839
Speaker 2: on hold to make sure that everybody was good. I literally,

1661
01:11:49,439 --> 01:11:51,800
Speaker 2: two years ago just paid my student loans off of

1662
01:11:51,880 --> 01:11:56,000
Speaker 2: one check with Miss Lucy and Nabby and two and sixty.

1663
01:11:55,720 --> 01:11:57,080
Speaker 4: Thousand dollars one time.

1664
01:11:58,160 --> 01:12:00,760
Speaker 2: And I say all that to say that, like, I

1665
01:12:00,800 --> 01:12:05,760
Speaker 2: am living proof that nothing is impossible. And if you

1666
01:12:05,840 --> 01:12:08,400
Speaker 2: got a dream, that thing that makes your belly leap,

1667
01:12:08,439 --> 01:12:10,880
Speaker 2: and it gets me emotional because you know how some

1668
01:12:10,880 --> 01:12:12,400
Speaker 2: people are like I made it, and I'm like every

1669
01:12:12,479 --> 01:12:14,799
Speaker 2: day I'm like, damn, I made it, and I'm nowhere

1670
01:12:14,800 --> 01:12:17,120
Speaker 2: where I want to be. But if you got a

1671
01:12:17,200 --> 01:12:20,479
Speaker 2: dream and you got that vision and make your belly leap.

1672
01:12:20,520 --> 01:12:22,840
Speaker 4: I don't give a fuck. Don't let nobody tell you

1673
01:12:22,880 --> 01:12:23,479
Speaker 4: can't do it.

1674
01:12:23,920 --> 01:12:25,840
Speaker 2: Don't let nobody tell you that your dream is not

1675
01:12:25,920 --> 01:12:27,559
Speaker 2: big enough, that it's too small.

1676
01:12:27,880 --> 01:12:29,360
Speaker 4: You gotta keep doing that thing.

1677
01:12:30,000 --> 01:12:33,479
Speaker 2: Because if I would have stopped at that restaurant at Halem,

1678
01:12:33,520 --> 01:12:34,439
Speaker 2: I would not be here.

1679
01:12:35,200 --> 01:12:36,320
Speaker 3: So that's my advice.

1680
01:12:36,360 --> 01:12:40,360
Speaker 2: I'm pregnant some pride, but that is my advice for

1681
01:12:40,560 --> 01:12:43,479
Speaker 2: entrepreneurs because every day I wake up.

1682
01:12:43,520 --> 01:12:44,400
Speaker 4: Let me tell you something.

1683
01:12:46,439 --> 01:12:49,240
Speaker 2: Have you ever in your life said that your wildest

1684
01:12:49,320 --> 01:12:53,280
Speaker 2: dreams came true? Literally, my wildest dreams have come true.

1685
01:12:53,600 --> 01:12:55,640
Speaker 2: It's not a dream that has not been fulfilled in

1686
01:12:55,640 --> 01:12:57,960
Speaker 2: my life. And not many people in the world could

1687
01:12:57,960 --> 01:13:01,479
Speaker 2: say that. And it's because of to nasty, it's because

1688
01:13:01,479 --> 01:13:04,720
Speaker 2: of grit, It's because I didn't give up. So if

1689
01:13:04,760 --> 01:13:08,599
Speaker 2: you are an entrepreneur, these are real tears from somebody

1690
01:13:08,600 --> 01:13:11,719
Speaker 2: who got it out the mud. And I will build

1691
01:13:11,720 --> 01:13:14,240
Speaker 2: a billion dollar brand and you can just believe me yourself,

1692
01:13:15,200 --> 01:13:15,719
Speaker 2: and you can.

1693
01:13:15,560 --> 01:13:16,720
Speaker 4: Find me on Google.

1694
01:13:20,000 --> 01:13:28,880
Speaker 3: Help me thereby. But now, y'all, let me tell you

1695
01:13:28,880 --> 01:13:29,479
Speaker 3: something for real.

1696
01:13:29,600 --> 01:13:32,080
Speaker 4: Man, Like you said something when I came in. He

1697
01:13:32,320 --> 01:13:33,960
Speaker 4: was like, Bolly, you're a celebrity. I'm like, no, I'm not.

1698
01:13:34,000 --> 01:13:37,240
Speaker 2: But and then I was a Good Morning American and

1699
01:13:37,280 --> 01:13:39,439
Speaker 2: it was like you like the Morning Day Oprah.

1700
01:13:39,439 --> 01:13:41,680
Speaker 4: I'm like, damn, like you put me in a sentence

1701
01:13:41,800 --> 01:13:43,759
Speaker 4: with people like that, like that's big.

1702
01:13:44,680 --> 01:13:45,639
Speaker 3: It's really big.

1703
01:13:46,360 --> 01:13:48,599
Speaker 4: And then I look at my bank account and I'm like.

1704
01:13:48,560 --> 01:13:51,040
Speaker 3: That I got one.

1705
01:13:53,600 --> 01:13:55,599
Speaker 4: I'm looking at rad was like damn, I got one

1706
01:13:55,600 --> 01:13:55,760
Speaker 4: of you.

1707
01:13:58,120 --> 01:14:01,200
Speaker 9: And it's so humbling and it's funny because the more

1708
01:14:01,240 --> 01:14:03,519
Speaker 9: money I got there, I'm so cheap. I'm cheap as

1709
01:14:03,880 --> 01:14:07,400
Speaker 9: like I'm frugal like and it's just a good feeling

1710
01:14:07,439 --> 01:14:10,360
Speaker 9: because I'm like I wish I could bottle this feeling

1711
01:14:10,479 --> 01:14:13,960
Speaker 9: up and sell it because I got so much gratitude,

1712
01:14:14,560 --> 01:14:17,320
Speaker 9: which is what I always see right by people, because

1713
01:14:17,400 --> 01:14:19,240
Speaker 9: I get blessings y'all back today.

1714
01:14:19,360 --> 01:14:22,960
Speaker 4: Every week is a blessing. Every single week I get

1715
01:14:23,000 --> 01:14:23,759
Speaker 4: a new blessing.

1716
01:14:23,880 --> 01:14:26,400
Speaker 2: Like I'm like, why me, Like I'm just me, but

1717
01:14:27,240 --> 01:14:30,679
Speaker 2: every single week something is good, something good is happening

1718
01:14:30,720 --> 01:14:33,320
Speaker 2: for me, and I'm just so grateful with like the

1719
01:14:33,400 --> 01:14:36,439
Speaker 2: support and to note that people really love me.

1720
01:14:36,479 --> 01:14:38,880
Speaker 4: Like I'm like what I do? You know what I'm saying,

1721
01:14:39,080 --> 01:14:41,080
Speaker 4: But it's a good feeling.

1722
01:14:41,120 --> 01:14:43,960
Speaker 3: He's becoming an inspiration. Yeah.

1723
01:14:44,640 --> 01:14:47,880
Speaker 6: When we did the Steve Harvey episode, I think we

1724
01:14:47,920 --> 01:14:48,519
Speaker 6: gotta have.

1725
01:14:50,840 --> 01:14:51,280
Speaker 2: He like me.

1726
01:14:51,800 --> 01:14:53,680
Speaker 6: When we did the Steve Harvey episode, I was like, Yo,

1727
01:14:53,720 --> 01:14:55,439
Speaker 6: we're gonna win an Emmy for this, Like this is

1728
01:14:55,479 --> 01:14:59,599
Speaker 6: an award winning journalism. I get this feeling from this

1729
01:14:59,680 --> 01:15:04,720
Speaker 6: EPI so that situation. I feel like this is a

1730
01:15:04,800 --> 01:15:11,679
Speaker 6: legendary situation every aspect, education, entertainment, inspiration, inspiration, and ending

1731
01:15:11,720 --> 01:15:13,840
Speaker 6: with just like a movie and items too.

1732
01:15:14,000 --> 01:15:15,519
Speaker 3: It's not a podcast, it's a movie.

1733
01:15:15,800 --> 01:15:18,840
Speaker 4: It's definitely a movie. I pray that everybody that watched

1734
01:15:18,880 --> 01:15:21,880
Speaker 4: just follows that movie. Yeah, because it's a sequel to

1735
01:15:21,920 --> 01:15:22,920
Speaker 4: this movie, is.

1736
01:15:23,040 --> 01:15:27,479
Speaker 6: Gonna keep going stay tuned. It's called stay tuned. So

1737
01:15:28,080 --> 01:15:31,840
Speaker 6: let us know about the block party. Definitely want to

1738
01:15:31,840 --> 01:15:33,439
Speaker 6: do that as long as we in town. That's that's

1739
01:15:33,479 --> 01:15:35,800
Speaker 6: too easy for us to do. And like I said,

1740
01:15:35,800 --> 01:15:38,000
Speaker 6: I want, I want, we got something big. I would

1741
01:15:38,080 --> 01:15:40,240
Speaker 6: like you to be a part of it if you can.

1742
01:15:41,720 --> 01:15:47,920
Speaker 2: Y'all got tears out of men crowd.

1743
01:15:47,240 --> 01:15:51,799
Speaker 3: America couldn't do that. It's called the Biggest Shroy housekeeping

1744
01:15:51,800 --> 01:15:53,360
Speaker 3: items man.

1745
01:15:53,520 --> 01:15:57,080
Speaker 7: I just I was touched and motivated and I'm extremely

1746
01:15:57,160 --> 01:16:00,360
Speaker 7: humbled by you being so authentic today. I just want

1747
01:16:00,400 --> 01:16:03,000
Speaker 7: to say, man, nothing happens before its time. Like I said,

1748
01:16:03,040 --> 01:16:05,519
Speaker 7: we've been trying to sit down for two years and

1749
01:16:05,560 --> 01:16:07,680
Speaker 7: we're just super patient about it. But the time it

1750
01:16:07,720 --> 01:16:09,960
Speaker 7: couldn't have been more right, more perfect than it is

1751
01:16:10,040 --> 01:16:12,439
Speaker 7: right now. So I want to salute and congratulate you

1752
01:16:12,479 --> 01:16:14,920
Speaker 7: for everything you've done and anything you're going to continue

1753
01:16:14,960 --> 01:16:16,799
Speaker 7: to do, because like you said, this is just the beginning,

1754
01:16:16,960 --> 01:16:19,599
Speaker 7: right four. We took him four years in business, so

1755
01:16:19,920 --> 01:16:24,519
Speaker 7: I mean, just imagine what Yeah, yeah, yeah, August six

1756
01:16:24,560 --> 01:16:27,400
Speaker 7: a good date. So yeah, just congratulations to you and

1757
01:16:27,479 --> 01:16:30,519
Speaker 7: the entire team and your partner. Uh you know, hopefully

1758
01:16:30,520 --> 01:16:35,400
Speaker 7: one day we'll get a chef steak. So I shout

1759
01:16:35,439 --> 01:16:38,200
Speaker 7: out to all our patrons and everybody on Eyo University,

1760
01:16:38,200 --> 01:16:40,160
Speaker 7: all earned, everybody that's supporting the merch, and everybody's just

1761
01:16:40,200 --> 01:16:43,160
Speaker 7: appointing us on a personal and professional level. We are

1762
01:16:43,280 --> 01:16:47,000
Speaker 7: extremely grateful and we will continue to speak for us

1763
01:16:47,080 --> 01:16:49,320
Speaker 7: and do the work that we've been bestow to do.

1764
01:16:49,880 --> 01:16:52,760
Speaker 3: So loves love, we appreciate y'all. Thank you guys for

1765
01:16:52,800 --> 01:16:57,120
Speaker 3: rock and what us. We'll see you next week. Peace, peace.

1766
01:17:01,320 --> 01:17:06,559
Speaker 5: My graduates from my school being force back drop drop

1767
01:17:07,200 --> 01:17:10,240
Speaker 5: Mike drotrop.

1768
01:17:09,439 --> 01:17:23,439
Speaker 10: Roft, an illegal alien from Guatemala charged with raping a

1769
01:17:23,520 --> 01:17:27,040
Speaker 10: child in Massachusetts. An MS thirteen gang member from Al

1770
01:17:27,080 --> 01:17:31,920
Speaker 10: Salvador accused of murdering a Texas man of Venezuelan charged

1771
01:17:31,960 --> 01:17:35,840
Speaker 10: with filming and selling child pornography in Michigan. These are

1772
01:17:35,920 --> 01:17:39,400
Speaker 10: just some of the heinous migrant criminals caught because of

1773
01:17:39,439 --> 01:17:43,160
Speaker 10: President Donald J. Trump's leadership. I'm Christy Noman, the United

1774
01:17:43,160 --> 01:17:47,920
Speaker 10: States Secretary of Homeland Security. Under President Trump, attempted illegal

1775
01:17:47,960 --> 01:17:51,600
Speaker 10: border crossings are at the lowest levels ever recorded, and

1776
01:17:51,640 --> 01:17:55,000
Speaker 10: over one hundred thousand illegal aliens have been arrested. If

1777
01:17:55,040 --> 01:17:58,679
Speaker 10: you are here illegally, your next you will be fine

1778
01:17:58,760 --> 01:18:02,880
Speaker 10: nearly one thousand dollars a day, imprisoned and deported, you

1779
01:18:02,920 --> 01:18:06,479
Speaker 10: will never return. But if you register using our CBP

1780
01:18:06,640 --> 01:18:09,360
Speaker 10: home app and leave now, you could be allowed to

1781
01:18:09,400 --> 01:18:14,240
Speaker 10: return legally. Do what's right, leave now. Under President Trump,

1782
01:18:14,400 --> 01:18:18,000
Speaker 10: America's laws, border and families will be protected.

1783
01:18:18,080 --> 01:18:20,240
Speaker 3: Sponsored by the United States Department of Homeland Security,