WEBVTT - Never Boring 0:00:15.316 --> 0:00:25.636 Pushkin. In August of twenty eleven, Lexus held a special 0:00:25.676 --> 0:00:29.556 event at the Concours de Elegance in Pebble Beach, California. 0:00:31.156 --> 0:00:34.516 The Concours de Elegance is maybe the most important vintage 0:00:34.516 --> 0:00:37.476 car show in the world, ground zero for the most 0:00:37.516 --> 0:00:41.116 serious car enthusiasts. To give you a sense, here are 0:00:41.116 --> 0:00:45.036 the most recent Best in Show nominees. A nineteen thirty 0:00:45.036 --> 0:00:49.796 eight Talbot Logo, Teardrop cabriolet, a nineteen thirty six Mercedes 0:00:49.796 --> 0:00:53.956 five forty K and in nineteen sixty two Aston Martin 0:00:54.116 --> 0:00:58.356 dbfore GT Zagatto coupe in English Racing Green. I would 0:00:58.396 --> 0:01:02.596 seriously trade all of my earthly possessions for nineteen sixty 0:01:02.596 --> 0:01:06.276 two Aston Martin dbfour GT Zagato coupe in English Racing 0:01:06.276 --> 0:01:10.996 Green anyway, and the winner is the nineteen thirty four 0:01:11.676 --> 0:01:18.716 wasn't owned by Peter Maland it's the concourse the Elegance 0:01:19.076 --> 0:01:22.476 of twenty eleven, and Lexus wants to give the gearheads 0:01:22.516 --> 0:01:26.796 a sneak peek at their twenty thirteen Lexus GS three fifty. 0:01:27.156 --> 0:01:32.076 They're all new sports Sedan. The CEO of Toyota, Akio Toyota, 0:01:32.196 --> 0:01:35.476 is on hand Akiosan, by the way, is a serious 0:01:35.636 --> 0:01:39.156 race car driver competes all the time. Just last year, 0:01:39.396 --> 0:01:42.036 he snuck into the twenty four hour Induro at the 0:01:42.076 --> 0:01:45.756 famed German Nurburgring as part of the Toyota team under 0:01:45.796 --> 0:01:50.356 an assumed name mister Marizo. I mean, how great is that? 0:01:50.716 --> 0:01:53.236 It's kind of like if the CEO of Nike had 0:01:53.276 --> 0:01:57.916 a side gig as an Olympic marathoner. The GS is 0:01:58.116 --> 0:02:02.596 as the symbol of the new generation of the Lexus. 0:02:03.076 --> 0:02:07.196 This vehicle has the spindle, unique grill and that we 0:02:07.396 --> 0:02:11.996 all pay much attention for elevating the big pahomas that 0:02:12.156 --> 0:02:17.516 driving signature. That's Koji Sato, who everyone calls Satosan, president 0:02:17.796 --> 0:02:22.796 of Lexus International. So we all the team member is 0:02:22.916 --> 0:02:26.476 so proud that because we could create a new generation 0:02:26.636 --> 0:02:33.476 Lexus appealing to the market. So the announcement on the 0:02:33.756 --> 0:02:39.156 introduction is success rita well received. We could we could 0:02:39.196 --> 0:02:42.156 get a big up rose. Oh it's beautiful, it's a 0:02:42.276 --> 0:02:46.716 nice car. Then Akio Toyota meets with the trade journalists 0:02:46.916 --> 0:02:50.116 and what he's expecting is a coronation. The GS is 0:02:50.116 --> 0:02:53.636 a hit. Lexus is remaking its image. They've just had 0:02:53.676 --> 0:02:57.076 a wave of applause. So akia Son asks the gathered 0:02:57.116 --> 0:03:01.596 auto writers the Carnets, for their impressions of Lexus. Please 0:03:01.716 --> 0:03:04.956 feel free to say to me so he said. The 0:03:05.076 --> 0:03:10.356 one of the generalists told to Akio, oh, thank you, 0:03:10.996 --> 0:03:14.156 so that I know the Lexus a long time. So 0:03:14.836 --> 0:03:19.356 Lexus is a nice car, but I'm sorry it's boring, 0:03:20.436 --> 0:03:25.756 he said, boring. A journalist tells the CEO of Toyota 0:03:25.996 --> 0:03:29.796 on the sacred ground of Pebble Beach that the Lexus 0:03:29.796 --> 0:03:34.676 brand is boring. It's a really shocked for us. So 0:03:34.716 --> 0:03:38.236 we believe that we could create a bit of nice 0:03:38.276 --> 0:03:43.756 car in a luxurical segment. So our business landing was 0:03:43.956 --> 0:03:48.476 landing so good at that moment. So but one of 0:03:48.516 --> 0:03:53.836 the generalists still us, it's boring. It's really shocked to 0:03:54.076 --> 0:04:01.956 us why they think the Lexus is as boring From 0:04:02.036 --> 0:04:05.876 Pushkin Industries and Lexus. This is go and see our 0:04:05.956 --> 0:04:18.276 podcast about the many obsessions of Lexus. I'm Malcolm Gladwell. 0:04:18.876 --> 0:04:22.756 This episode, in fact, the next three episodes are about 0:04:22.796 --> 0:04:26.236 what you do if you are Akio Toyota and someone 0:04:26.316 --> 0:04:30.116 calls your car is boring. Now, in defense of that 0:04:30.316 --> 0:04:34.556 unnamed journalist, he wasn't being snarky. He was just stating 0:04:34.556 --> 0:04:38.036 a fact in the public mind. The signature Lexus will 0:04:38.076 --> 0:04:40.716 always be the first one that came to America in 0:04:40.796 --> 0:04:45.756 nineteen eighty nine, the LS four hundred, which was a simple, unadorned, 0:04:46.036 --> 0:04:50.556 elegant sedan a jewel box last forever. One of my 0:04:50.556 --> 0:04:54.236 neighbors has an original LS four hundred. He's been parking 0:04:54.236 --> 0:04:56.716 it on the streets of Manhattan for god knows how 0:04:56.756 --> 0:04:59.196 many years. The thing looks like it just rolled off 0:04:59.236 --> 0:05:03.396 the lot. It's an incredible car, but it is not exciting. 0:05:04.116 --> 0:05:07.476 It was not supposed to be exciting. It was supposed 0:05:07.516 --> 0:05:11.916 to be an object lesson in understated hardcore engineering brilliance. 0:05:12.756 --> 0:05:17.996 The phrase Sutosan used was left brain. Lexus was all 0:05:18.516 --> 0:05:23.196 left brain. And after the journalists rebuke, Satosan comes back 0:05:23.236 --> 0:05:26.756 and says, we need to be a little more right brain. 0:05:27.356 --> 0:05:30.796 And so when he came back, he said to all 0:05:30.836 --> 0:05:32.756 of these guys here, I don't ever want to hear 0:05:32.796 --> 0:05:35.996 that again. That's Paul Williamson, who was our guide when 0:05:35.996 --> 0:05:39.156 we were in Japan. Everyone at Lexus knows the Pebble 0:05:39.156 --> 0:05:45.596 Beach story. Kill Taylors, never boring, never boring. Okay, so 0:05:45.636 --> 0:05:48.596 imagine that you're Lexis. You don't want to be boring anymore. 0:05:49.156 --> 0:05:52.276 Where do you start? The obvious answer is that you 0:05:52.356 --> 0:05:56.276 make a sports car. All of Lexus's competitors have a 0:05:56.356 --> 0:05:59.596 serious sports car in their lineup, because sports cars are 0:05:59.636 --> 0:06:03.556 where you struct your stuff. Calvin Klein has an underwear line, 0:06:03.836 --> 0:06:06.796 and he has a tour line. In the car world, 0:06:07.036 --> 0:06:12.356 boxy four cylinder economy Sadan are underwear. Insanely fast sports 0:06:12.356 --> 0:06:16.476 cars are coutur. All the Germans have a coatur line. 0:06:16.716 --> 0:06:19.316 How he has the A eight, BMW has the I eight. 0:06:19.716 --> 0:06:26.396 Mercedes has esl ladies and gentlemen interducing the all new 0:06:26.596 --> 0:06:32.156 Lexus Elsie five. The LC five hundred is more than 0:06:32.196 --> 0:06:35.676 a new luxury bottel. It's a new flagship sports coupe 0:06:35.876 --> 0:06:40.636 for a new Lexus. So, just over four years after 0:06:40.716 --> 0:06:45.916 Pebble Beach at the Detroit Auto Show, Lexus introduces the LC. 0:06:47.156 --> 0:06:50.916 If you don't know what an ELC looks like, stop everything. 0:06:51.396 --> 0:06:54.036 Google it now if you don't want to, I'm just 0:06:54.116 --> 0:06:56.076 going to read to you what my friend Dan wrote 0:06:56.156 --> 0:07:00.076 me after I asked him about the LC. Understand that 0:07:00.196 --> 0:07:03.036 Dan is the most serious car guy I have ever met. 0:07:03.356 --> 0:07:06.676 He is a garage full of every single car you 0:07:06.716 --> 0:07:11.996 would ever want. Nine to eleven's Clarence Ferrari's Chevy SS, 0:07:12.036 --> 0:07:14.796 which is like the insider's inside a car and a 0:07:14.876 --> 0:07:18.516 car that I want very badly. Anyway, Dan writes me, 0:07:19.276 --> 0:07:22.276 I think the LC is the best Japanese design car 0:07:22.316 --> 0:07:27.956 in decades. Stunning hate the sound system controls, but nearly perfect. 0:07:28.036 --> 0:07:32.356 Otherwise Porsche would charge twenty five k more for that 0:07:32.476 --> 0:07:36.796 level interior. The only thing that Dan Dan can find 0:07:36.836 --> 0:07:42.036 wrong with the LC is the sound system controls. Now, 0:07:42.276 --> 0:07:45.156 what do people like Dan like about the LC? It's 0:07:45.156 --> 0:07:47.916 hard to pick one thing. The car is low slung, 0:07:48.196 --> 0:07:52.116 has an impossibly long hood, accent notes behind the doors, 0:07:52.596 --> 0:07:56.476 tear drop rear lights. Oh my, but a beautiful car 0:07:56.716 --> 0:07:59.796 is only half the battle against the fatal accusation of boring. 0:08:00.716 --> 0:08:04.396 For years, Lexus made a coup called the sc which 0:08:04.516 --> 0:08:06.796 was on the Car and Driver ten Best Cars list 0:08:07.116 --> 0:08:10.396 for a long stretch in the nineteen nine The sc 0:08:11.076 --> 0:08:13.756 was beautiful, but no one ever took the sc Out 0:08:13.756 --> 0:08:17.076 on winding, rolling back roads early on a Sunday morning 0:08:17.356 --> 0:08:22.396 to test its limits. So what happens when Lexus intentionally 0:08:22.436 --> 0:08:26.356 sets out to do exciting the Lexus way, which is 0:08:26.396 --> 0:08:29.516 to say, with the same kind of obsessive dedication that 0:08:29.676 --> 0:08:32.876 leads to car windows that close like Nigeri Gucci doors. 0:08:33.876 --> 0:08:36.396 Over the next three episodes, I'm going to try and 0:08:36.396 --> 0:09:05.236 answer that question, but it starts with this. When I 0:09:05.316 --> 0:09:08.796 stought I was the chief engineer with the LC, so 0:09:10.076 --> 0:09:14.596 when when I start development of LC, I'm going around 0:09:14.716 --> 0:09:18.516 in the United States, the many praise Sato Son Again. 0:09:19.076 --> 0:09:23.116 He's talking about a longstanding practice at Lexus. Lexus began 0:09:23.236 --> 0:09:26.156 in the late nineteen eighties as a brand sold only 0:09:26.196 --> 0:09:29.796 the North American market. Toyota conceived of it as a 0:09:29.916 --> 0:09:34.316 Japanese luxury car for Americans. For years, Lexus would send 0:09:34.356 --> 0:09:38.036 teams of people to the US, particularly southern California, to 0:09:38.196 --> 0:09:42.356 immerse themselves in American car culture. We say, go and 0:09:42.476 --> 0:09:46.796 see the genji game is a very important thing for us. 0:09:46.556 --> 0:09:49.476 What the what's the word, what's the Japanese word? Gain 0:09:49.676 --> 0:09:56.396 chi game? But gain chi means go you should go there. Yeah, 0:09:56.436 --> 0:10:00.876 you should see something by yourself. This is a very 0:10:00.876 --> 0:10:07.156 important thing for us to create something new. I met 0:10:07.356 --> 0:10:12.196 many of the car guys in the United States sometimes 0:10:12.196 --> 0:10:17.676 going to kas and the coffee. So the older praise 0:10:18.036 --> 0:10:21.676 that people tell in tearing me, how they love to call, 0:10:23.796 --> 0:10:30.076 how they feel I'm proud of their engine noise that 0:10:30.156 --> 0:10:34.836 sometimes they appeal into me. Oh, hey you please hear 0:10:34.876 --> 0:10:40.396 my engine sound? Wow? How you write it? Yeah, This 0:10:40.676 --> 0:10:47.636 kind of emotional things as very mortumate me. Oh, this 0:10:47.756 --> 0:10:53.116 is the culture. This is the car culture for the 0:10:53.196 --> 0:10:56.436 car guys. Now, for those of you unfamiliar with the 0:10:56.436 --> 0:11:01.436 world of automobile obsessives, cars and coffee is an essential ritual. 0:11:01.956 --> 0:11:04.916 We're on Sunday or Saturday morning all across the world, 0:11:05.196 --> 0:11:08.516 all the Porsche nine eleven people, or the Corvette people 0:11:08.796 --> 0:11:11.956 or the Mustang people gather in parking lots to talk 0:11:11.996 --> 0:11:15.556 about their cars and obsess about their cars, and drive 0:11:15.596 --> 0:11:19.236 their cars and drink coffee. I once spent a guy 0:11:19.276 --> 0:11:21.076 on an airplane who met up with all of his 0:11:21.196 --> 0:11:24.716 Ferrari friends every Sunday morning to roam the back roads 0:11:24.756 --> 0:11:28.556 of rural New Jersey. He invited me to join them. 0:11:28.636 --> 0:11:34.636 I lost his number. I will never live that down anyway. Satosan, 0:11:34.956 --> 0:11:38.356 a senior guy one of the world's biggest car manufacturers, 0:11:38.676 --> 0:11:42.436 starts showing up at random cars and coffee meetups, which 0:11:42.516 --> 0:11:44.476 is like if you went to your local pickup game 0:11:44.836 --> 0:11:48.756 and there was Lebron James crazy And what does Satosan 0:11:48.876 --> 0:11:54.276 learn at Alexis he'd spent years obsessing over engine refinement 0:11:54.556 --> 0:12:00.596 because we always think thet DNA is the kind of 0:12:00.636 --> 0:12:03.676 the quietness is one of the strong points of the 0:12:03.716 --> 0:12:09.116 Alexis broun because of that, all the chief engineer believes 0:12:09.476 --> 0:12:14.116 quite the it's bitter who is but no one was 0:12:14.156 --> 0:12:18.476 talking about quiet refined engines at cars and Coffee. But 0:12:19.756 --> 0:12:24.396 I'm really surprised that many car guys love the noisy engines, 0:12:25.156 --> 0:12:29.156 but they smile, make a peak smile. So his first 0:12:29.196 --> 0:12:31.556 thought when he flew back to Japan to build a 0:12:31.556 --> 0:12:35.036 more exciting Lexus was what should our beautiful sports car 0:12:35.556 --> 0:12:46.916 sound like? Okay, let's go very deep into the world 0:12:46.916 --> 0:12:50.596 of engines and sound, and trust me, it is a 0:12:50.676 --> 0:12:55.516 world first question. If what you are thinking about is excitement, 0:12:56.076 --> 0:13:00.236 do you or don't you turbo charge your engine? Turbo 0:13:00.316 --> 0:13:02.876 Charging is a way of boosting the power of an engine. 0:13:03.036 --> 0:13:06.836 It works by recirculating waste energy back into the combustion 0:13:06.916 --> 0:13:11.716 process super efficient. But it means and forgive me, because 0:13:11.756 --> 0:13:16.156 this is a gross simplification that you extracted energy from 0:13:16.316 --> 0:13:19.756 the exhaust pipes. Imagine the biggest pipes of a pipe 0:13:19.836 --> 0:13:22.916 organ they're played by the organist's feet to sustain the 0:13:22.996 --> 0:13:26.436 low notes. If a child plays those keys with less force, 0:13:26.996 --> 0:13:30.396 they're not going to sound the same. That's what happens 0:13:30.916 --> 0:13:34.396 when you turbo charge. Just listen. Here's a portion of 0:13:34.476 --> 0:13:51.716 nine eleven without a turbo, what's called naturally aspirated. Here's 0:13:51.716 --> 0:14:02.996 a portion of nine eleven turbo. Here. The difference here 0:14:03.076 --> 0:14:07.596 the wine or the turbo spooling up. Now, reasonable minds 0:14:07.636 --> 0:14:09.876 may differ on this, and there are lots of people 0:14:09.876 --> 0:14:14.196 who love that turbo sound, but purists not so much. 0:14:14.996 --> 0:14:18.516 My other favorite car obsessive, my cousin Jeremy, equates a 0:14:18.516 --> 0:14:21.796 turbocharger on an engine to eating sushi with a fork. 0:14:22.316 --> 0:14:28.476 It works, but something's not right, So you want naturally aspirated, 0:14:28.676 --> 0:14:34.956 not turbocharged. Next question, what sounds best a four cylinder engine, 0:14:35.596 --> 0:14:39.516 six cylinder or eight cylinder. Now, this question, of course 0:14:39.596 --> 0:14:43.556 is rhetorical because the answer has to be eight, because 0:14:44.036 --> 0:14:48.236 nothing sounds like an eight cylinder. It's like Pavarotti for yours. 0:14:48.236 --> 0:14:51.276 One of the world's greatest tenors. Pavarotti was not some 0:14:51.396 --> 0:14:54.716 skinny dude like me. Short skinny dudes do not sing 0:14:54.756 --> 0:14:58.716 with power and authority. Big guys do. This is what 0:14:58.876 --> 0:15:15.196 four cylinders sounds like. This, on the other hand, is 0:15:15.236 --> 0:15:28.676 what a naturally aspirated V eight sounds like. No contest, 0:15:29.436 --> 0:15:33.276 so you want a naturally aspirated V eight, But we're 0:15:33.316 --> 0:15:36.396 not done. A V eight is two sets of four 0:15:36.436 --> 0:15:40.316 cylinders arrayed in a V shape, firing up and down 0:15:40.596 --> 0:15:42.836 one at a time in order to spin around a 0:15:42.916 --> 0:15:45.796 long shaft sitting at the base of the engine. That 0:15:45.956 --> 0:15:49.156 shaft is the crankshaft, and it's the spinning of the 0:15:49.196 --> 0:15:53.196 crankshaft that makes the wheels go round. V eights, though, 0:15:53.476 --> 0:15:57.596 can have very different kinds of crank chafts. One is 0:15:57.596 --> 0:16:00.956 called a flat plane. Flat plane crank chafts are light, 0:16:01.196 --> 0:16:06.196 They spin incredibly fast. The pistons fire evenly left, right, left, right. 0:16:06.756 --> 0:16:10.476 What you get is a higher, seamless silk wine, almost 0:16:10.476 --> 0:16:14.116 like a turbine. The V eights in Italian supercars are 0:16:14.196 --> 0:16:18.516 often flat planes. Race cars have flat planes. The new 0:16:18.596 --> 0:16:23.316 Ford Mustang GT. Three fifty has a flat plane. Just listen. 0:16:30.676 --> 0:16:34.916 The ever kind is cross plane it's much heavier, spins 0:16:34.996 --> 0:16:37.916 more slowly. The pistons that drive it are far enough 0:16:37.916 --> 0:16:40.716 apart that all the noise of all those little explosions 0:16:40.756 --> 0:16:46.916 inside the engine are distinct. You can hear one, then another, boom, boom, boom. 0:16:46.956 --> 0:16:53.596 The pistons fire unevenly one, eight, four, three, six, five, seven, two, left, right, right, left, right, left, 0:16:53.676 --> 0:16:58.916 left right, burbling, bubbling, like a pot beginning to boil. Listen, 0:16:59.196 --> 0:17:02.036 this is a Ford Mustang g T five hundred, the 0:17:02.156 --> 0:17:13.836 cross plane sibling to the GT three fifty. That rumble, 0:17:14.276 --> 0:17:18.076 there's no mistaking it. That's a cross plane. V ad 0:17:18.916 --> 0:17:21.916 Now what's better. It's a matter of taste, of course, 0:17:22.356 --> 0:17:26.556 But serious car guys, serious ones go for the burble 0:17:26.676 --> 0:17:29.916 and the bubble of the cross plane. It's not some perfect, 0:17:30.276 --> 0:17:35.476 seamless jet engine. It's a human engine, complex, unpredictable, emotional. 0:17:36.476 --> 0:17:41.076 So where does Lexus start with its LCI engine naturally 0:17:41.116 --> 0:17:50.316 aspirated cross plane va Okay, next step. The sound coming 0:17:50.316 --> 0:17:52.196 out of an engine is a function of a lot 0:17:52.236 --> 0:17:55.156 more than the number of cylinders and the type of crankshaft. 0:17:55.876 --> 0:18:00.116 That sound is buffeted and altered and distorted by a 0:18:00.196 --> 0:18:03.836 thousand other factors as the sound ways twist their way 0:18:03.916 --> 0:18:06.676 to the pipes and tubes of the engine. If you 0:18:06.716 --> 0:18:09.596 look at the acoustic signature of an engine in its 0:18:09.716 --> 0:18:13.836 natural state, it would be jagged, lots of discordant notes 0:18:13.996 --> 0:18:17.956 mixed in with that marvelous undertone of rumble. So the 0:18:18.076 --> 0:18:21.196 job of the carmaker is then to tune that sound 0:18:21.556 --> 0:18:24.356 like a conductor brings together all the very different sounds 0:18:24.356 --> 0:18:27.876 of an orchestra. Now there's an easy way to do this. 0:18:28.516 --> 0:18:31.836 You could simply create an engine note with a synthesizer 0:18:32.156 --> 0:18:35.436 and pump it into the cabin through a speaker. Lots 0:18:35.436 --> 0:18:39.076 of carmakers do this. My daily driver, which I love, 0:18:39.156 --> 0:18:41.196 by the way, except for the thing I'm about to 0:18:41.196 --> 0:18:44.556 tell you, has a turbo four cylinder engine that tries 0:18:44.556 --> 0:18:48.356 to make up for its acoustic shortcomings by piping fake 0:18:48.436 --> 0:18:51.636 engine noise into the cabin through a little German gizmo 0:18:51.716 --> 0:19:04.236 called a sound ductor. Sound ductor sounds like sound dictator, 0:19:04.676 --> 0:19:08.196 drives me crazy. That's totally cheating. Who wants to spend 0:19:08.236 --> 0:19:11.036 thousands and thousands on a car only to have it 0:19:11.156 --> 0:19:14.596 lip sync its way from zero to sixty? You have 0:19:14.636 --> 0:19:19.476 to keep it real noise shot. Yeah, there's basically a 0:19:19.476 --> 0:19:22.076 lot of variance and frequencies, so there's a lot of 0:19:22.156 --> 0:19:26.076 noise in between those frequencies. Yea, And you do you 0:19:26.076 --> 0:19:28.276 want us you want to smooth that out? Is that it? 0:19:28.676 --> 0:19:32.756 That's subtleus on again the head of lexus. Yeah, basically, 0:19:32.996 --> 0:19:39.516 but too much sumooz is not hits your heart. Yeah. 0:19:39.676 --> 0:19:44.676 You need some noise, Yeah, some sudden point. That's the point. 0:19:45.236 --> 0:19:49.796 So if it's too smooth, no exciting, you start with 0:19:49.916 --> 0:19:53.276 the underlying engine note, then we tune a little bit 0:19:53.996 --> 0:19:58.716 so and then create some harmony. It's like a piano 0:19:58.916 --> 0:20:02.196 or trumpet or something like. If you ride in an 0:20:02.356 --> 0:20:05.036 LC at high speeds and trust me, we'll get to that, 0:20:05.436 --> 0:20:08.356 you feel like you're in a concert hall. The sound 0:20:08.676 --> 0:20:12.556 starts at the front as the car first gets underway. 0:20:12.716 --> 0:20:16.116 Then that you push the slow through. Then you get 0:20:16.116 --> 0:20:23.796 the g force. Then gradually the engine sound of the 0:20:23.956 --> 0:20:28.916 intake and the exhaust is switched. It's kind of a 0:20:28.996 --> 0:20:31.996 move moves from the front to front and back. And 0:20:32.036 --> 0:20:34.876 how do you get this instrument to sound just right? 0:20:35.596 --> 0:20:39.276 There's no formula. You just do endless trial and error. 0:20:39.556 --> 0:20:41.996 You make the intake hose a little longer or a 0:20:42.036 --> 0:20:44.476 little shorter. You vary the angle of the valves and 0:20:44.516 --> 0:20:48.596 the exhaust pipes and repeat. I forgot how many times 0:20:48.676 --> 0:20:55.076 we tried? Many times, Many times we create a pro 0:20:55.236 --> 0:20:59.516 type parts and the hearing, hear the engine sound, and 0:20:59.556 --> 0:21:04.276 then check and then on a rise and the tune again. 0:21:06.676 --> 0:21:12.156 Many times we do. But how many can you m 0:21:14.156 --> 0:21:19.636 not the hundred more, two hundred, three hundred more over 0:21:19.716 --> 0:21:25.836 what period of time whole the totally that we spend 0:21:25.836 --> 0:21:32.356 a five years, five years, five years to create one car? Yeah, 0:21:33.916 --> 0:21:39.556 five years on the engine sound. That's a lot, but 0:21:39.676 --> 0:21:42.756 it's not all. On the next episode, I'll Go and 0:21:42.836 --> 0:21:46.316 See a little dive into music theory and why we 0:21:46.356 --> 0:21:50.956 respond to sounds, even mechanical sounds, the way we do. 0:21:56.116 --> 0:21:59.436 Go and See is produced by Jacob Smith with Emily 0:21:59.476 --> 0:22:04.436 Rostek and Carl Migliari, edited by Julia Barton. Evan Viola 0:22:04.516 --> 0:22:07.876 composed our theme music and mixed and mastered our episodes 0:22:08.156 --> 0:22:11.876 special thanks to Jacob Weisberg had a fame, Paul Williamson, 0:22:11.916 --> 0:22:16.636 the Mark Levinson engineers, and all the Lexus executives, engineers 0:22:16.636 --> 0:22:20.916 and designers who participated in our recordings. Go and See 0:22:21.476 --> 0:22:26.356 is a production of Lexus and Pushkin industries. I'm Mountain Rappo.