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Speaker 1: Welcome to how to Money. I'm Joel and I am

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Speaker 1: Matt and today we're talking Young and Profiting with Halla Taha.

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Speaker 2: That's right. We're joined today by Halla Taha and our

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Speaker 2: conversation is going to be all about making money and

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Speaker 2: getting paid. Hala is the host of the Young and

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Speaker 2: Profiting also known as yapp podcast, which is a top

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Speaker 2: business and entrepreneurship podcast across all the different apps, and

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Speaker 2: she is also the founder and CEO of YAP Media.

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Speaker 2: It's a podcast network. They've got a full service social

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Speaker 2: media podcast marketing agency for all the top podcasters out there,

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Speaker 2: including celebrities and CEOs, and that might be a part

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Speaker 2: of the reason why she's landed guests like Matthew McConaughey,

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Speaker 2: Damon John, Seth Godin, just to name a few. But

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Speaker 2: Halla is an expert on networking, marketing, side hustles and

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Speaker 2: personal branding as well. She's a LinkedIn pro and so

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Speaker 2: we've got a bunch of questions in that arena as well. Halla,

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Speaker 2: thank you so much for talking with us today.

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Speaker 3: I am so pumped for this conversation. You guys are

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Speaker 3: so fun and I can't wait.

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Speaker 1: We're pumped to a lot to get to a lot

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Speaker 1: of ground to cover. But the first question we got

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Speaker 1: to ask everybody who comes on the podcast is what

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Speaker 1: do they like to splurge on? Because Matt and I

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Speaker 1: we splorge on craft beer. We're drinking a good one

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Speaker 1: right now, and and sometimes craft beer costs, you know,

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Speaker 1: a pretty penny. What's the thing that you spend more

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Speaker 1: money than some people think of saying on while you're

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Speaker 1: doing the right thing and you're saving and investing for

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Speaker 1: your future.

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Speaker 3: It's definitely splurging on beauty expenses. I am dropping a

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Speaker 3: lot of cash at Sephora every single month. I am

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Speaker 3: getting facials, I'm getting my alashes done every week, my

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Speaker 3: nails done, And honestly, part of my brand is to

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Speaker 3: look young. And I feel my most confident when I

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Speaker 3: feel my most beautiful, and I feel like it just

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Speaker 3: helps me be a better, more productive person when I

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Speaker 3: take care of myself. So that also includes a gym

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Speaker 3: membership I pay for and oh yeah, yeah, just taking

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Speaker 3: care of myself.

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Speaker 4: I love it.

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Speaker 2: Okay, So does that that technically means that these are

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Speaker 2: business expenses?

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Speaker 4: Right?

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Speaker 3: I do get to expense some of it's going on

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Speaker 3: my business card for sure.

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Speaker 4: Yeah.

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Speaker 1: It doesn't mean it's free, right, but it is at

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Speaker 1: least helpful so that you're not like, yeah, yeah, you

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Speaker 1: say some taxation on that stuff.

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Speaker 2: I love it, okay haala. So you said that you've

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Speaker 2: had an entrepreneurial spirit ever since you were a little kid.

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Speaker 2: I think since you were four years old. Where did

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Speaker 2: that come from? And I mean, I guess specifically, I

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Speaker 2: want to know if it was nurture, if it was

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Speaker 2: a part of your family culture, or if it was

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Speaker 2: more just sort of nature, if it's just who you are.

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Speaker 3: I think it was certainly nature. I mean I came

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Speaker 3: from a family of doctor primarily and a family of

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Speaker 3: immigrants where they really thought that the only path to

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Speaker 3: success was to be a doctor, lawyer, engineer, go to

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Speaker 3: college and get a degree, take a test, and then

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Speaker 3: like go on this like set track. And in fact,

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Speaker 3: I was like the black sheep of my family because

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Speaker 3: I was not going on that track. And I'm literally

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Speaker 3: the only one out of my four siblings who did

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Speaker 3: not become a doctor. And I had cousins who lived

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Speaker 3: on the street, three of them who were basically like

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Speaker 3: my siblings, they all became doctors. So literally the only

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Speaker 3: one in my immediate family out of the quote unquote

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Speaker 3: kids that didn't become a doctor.

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Speaker 1: You're not alone in that, right. There's a lot of

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Speaker 1: immigrants who have a similar sort of story. We brought

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Speaker 1: just sing on the podcast. A long time ago I

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Speaker 1: met from minority mindset. He said the same thing, like,

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Speaker 1: he's been an incredible success and yet you know, his

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Speaker 1: parents were like, you're not a doctor or lawyer, so

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Speaker 1: it doesn't matter. So how's your family responded hat to you?

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Speaker 1: He said, do the black sheep. But seeing all the

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Speaker 1: success you've had and the ways you've been able to

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Speaker 1: kind of, like I don't know, create a pretty like

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Speaker 1: almost like an a media empire. How how does your

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Speaker 1: family think about you now that you're not a doctor

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Speaker 1: or lawyer but you're still successful.

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Speaker 3: Now they're asking me, can we sleep on your couch?

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Speaker 2: You know?

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Speaker 3: So no, I'm like, by far the most successful one

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Speaker 3: in my family now. So it all worked out, but

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Speaker 3: it did take. It was really hard in those years

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Speaker 3: when nobody believed in me. You know, there was probably

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Speaker 3: like five six years where everybody, even though I was

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Speaker 3: doing such cool things on the internet, nobody understood it,

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Speaker 3: and I was really looked down and like I would

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Speaker 3: go to the Thanksgiving and I feel like people were

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Speaker 3: really condescending to me and didn't understand what I did.

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Speaker 3: And it was really only until like I really just

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Speaker 3: had something to show for myself, that they started being

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Speaker 3: proud of me and like accepting what I was doing.

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Speaker 4: Why did you keep doing it?

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Speaker 1: And was there any point you wanted to quit when

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Speaker 1: you were kind of confronted with other people's disbelief along

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Speaker 1: the way, I.

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Speaker 2: Especially your family, I did quit.

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Speaker 3: I actually started my career on this journey in broadcasting

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Speaker 3: when I was nineteen years old. I quit college to

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Speaker 3: take an internship at Hot ninety seven and become Angie

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Speaker 3: Martinez's assistant for three years, and I didn't get paid

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Speaker 3: as cent. I made money like hosting hip hop showcases

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Speaker 3: at night, and I'd have all these like outside online

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Speaker 3: radio shows on the side to like hone my broadcasting chops,

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Speaker 3: And then I started a blog for three years that

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Speaker 3: became super popular, and I almost got to show on

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Speaker 3: MTV and that didn't work out, and so I had

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Speaker 3: a bunch of failures in a row, not getting a

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Speaker 3: job at radio that I worked really hard for and

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Speaker 3: worked for free for three years and then ended up

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Speaker 3: getting fired from my internship. Then I almost got to

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Speaker 3: show on MTV with this blog that I basically again

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Speaker 3: worked for free for three years just building this brand,

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Speaker 3: hosting parties and doing all these like odd jobs to

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Speaker 3: make it work. And then MTV dropped me and then

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Speaker 3: I did quit. I literally was like, okay, I got

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Speaker 3: to be a normal person. I gotta go, so maybe

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Speaker 3: get my MBA, do something different and just get a

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Speaker 3: regular job. And for four years before I started young

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Speaker 3: in profiting podcasts, I literally just had a normal corporate

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Speaker 3: job and I thought I'd never get back on the mic.

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Speaker 2: You seem to have like a drive, like you're tenacious,

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Speaker 2: and like, honestly, I'm curious to hear your take specifically

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Speaker 2: on immigrants and specifically I guess second generation immigrants in

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Speaker 2: Americas it seems like that they embrace and live out

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Speaker 2: the American dream. I think more than almost any other

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Speaker 2: segment in society. Do you think that's the case.

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Speaker 3: And yeah, Like I find purpose in work, and I

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Speaker 3: do find a lot of people who are like American American,

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Speaker 3: they don't they have more of a sense of entitlement

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Speaker 3: about their work. And for me, you know, I'm Palestinian American,

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Speaker 3: so really crazy time to be one hundred percent Palestinian.

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Speaker 3: So it's been a crazy time. But my dad basically

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Speaker 3: grew up in poverty, grew up in a war, ended

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Speaker 3: up becoming a doctor, ended up becoming a surgeon in America,

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Speaker 3: opened up a medical set, and he had like enormous

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Speaker 3: drive and literally came from nothing, had no electricity, had

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Speaker 3: like no running water, like literally came from nothing. So

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Speaker 3: for me, it's just like, you know, I wasn't really

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Speaker 3: spoiled growing up because my parents came from nothing, so

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Speaker 3: they didn't understand like luxury and like that they and

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Speaker 3: they donated a lot of their money, so like I

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Speaker 3: wasn't spoiled at all, even though we did really my

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Speaker 3: family did really well. But I saw like that anything

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Speaker 3: was possible, that you could literally create a lot from nothing.

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Speaker 3: And for me, it's just like, well, I basically had

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Speaker 3: a silver spoon in my mouth, and what's my excuse?

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Speaker 3: So how am I going to make a big impact?

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Speaker 3: And really what drives me is that there's really not

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Speaker 3: a lot of other girls that look like me that

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Speaker 3: are in my position. So now what drives me now

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Speaker 3: is the fact that all these brown girls keep messaging

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Speaker 3: me like, oh, like because of you, I feel like

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Speaker 3: I can be an entrepreneur because if you eve inspired

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Speaker 3: me and I need to fill that gap because there's

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Speaker 3: maybe there's like five other women that I can think

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Speaker 3: of that are in my position right now as a

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Speaker 3: brown person woman in America.

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Speaker 4: You mentioned your dad.

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Speaker 1: It certainly sounds like he's had an impact on you too,

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Speaker 1: And is that maybe where you think your work ethic

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Speaker 1: came from and your dedication is seeing him come from nothing.

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Speaker 1: We talk about like self made in America, Like there's

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Speaker 1: the myth of the self made man or something like that,

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Speaker 1: and it's a lot easier to become quote unquote self

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Speaker 1: made starting out on kind of the third base of

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Speaker 1: being in a really rich culture like we live in

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Speaker 1: versus actually kind of self made man. Like it says

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Speaker 1: like your dad was coming rising out of nothing. Yeah,

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Speaker 1: what sort of influence did he have on you?

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Speaker 2: Oh?

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Speaker 3: He was the best. So my dad actually passed away

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Speaker 3: during COVID and that was so tough on me because

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Speaker 3: he was just like the best human in the world.

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Speaker 3: And I think what my dad taught me was generosity

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Speaker 3: because he got so successful and he never stopped chopping

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Speaker 3: at sears. He like was just really humble and he

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Speaker 3: really made it his life's purpose to help everybody around him,

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Speaker 3: so he cared more about like his employees getting paid.

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Speaker 3: I remember, like if I had like a friend that

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Speaker 3: wasn't doing well, he used to give my friends money

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Speaker 3: when we'd go to the mall and not even tell me.

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Speaker 3: And they told me years later, like, hey, your dad

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Speaker 3: used to give me money to the mall, like you know,

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Speaker 3: and like he was just like so such a nice

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Speaker 3: generous guy. He put all my nieces and nephews through

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Speaker 3: college and Palestine and like pulled my whole family out

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Speaker 3: of poverty. So he taught me generosity and even now,

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Speaker 3: like I'm just like such a generous person, like anybody

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Speaker 3: who knows me personally, Like I'm always trying to help

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Speaker 3: my employee. Is like my goal of building my company

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Speaker 3: as big as possible is actually not I don't really

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Speaker 3: care about money, Like in fact, I invest almost everything

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Speaker 3: I make back into my company because I just want

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Speaker 3: to make an impact. I just want to help people.

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Speaker 3: I want to inspire people to live their most fulfilled,

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Speaker 3: purposeful lives. And we need powerful people who have money

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Speaker 3: to help improve our world. And like that that's my

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Speaker 3: drive is like I just want to make the world

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Speaker 3: a better place.

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Speaker 2: Okay, so you quickly ran through your early career and

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Speaker 2: you kind of went through like the blog and then

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Speaker 2: possibly the reality show taking off, But your podcast, it

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Speaker 2: seemed like that basically started out as a side hustle.

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Speaker 2: I think at the time you were working in marketing

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Speaker 2: at Disney. Yeah, I guess what was the spark that

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Speaker 2: made you want to actually start your own thing. Was

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Speaker 2: it that desire to have an impact on the world

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Speaker 2: or were you fed up with more the corporate nine

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Speaker 2: to five type of raw.

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Speaker 3: Honestly, like everything that I've ever done that amounted to

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Speaker 3: anything was always like like revenge, you know. So it's

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Speaker 3: like I didn't I was like working at Hewlett Packard

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Speaker 3: and I was doing great, and I actually thought that

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Speaker 3: I was going to be so far behind in corporate

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Speaker 3: because when I started my corporate career, I was already

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Speaker 3: like twenty eight years old and I literally had never

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Speaker 3: had a real job. My resume looked crazy like I

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Speaker 3: was interning at a radio station and I was blogging

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Speaker 3: for a hip hop website called The Sorority of hip Hop.

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Speaker 3: Like I had the craziest resume. But I was actually

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Speaker 3: so talented. I was so tech savvy. I could hack

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Speaker 3: any social platform, I could video edit. I had all

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Speaker 3: these skills that I.

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Speaker 1: Had a jack of all trades to really like you know,

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Speaker 1: get all those things off the ground exactly.

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Speaker 3: So it's like I knew how to do so many things.

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Speaker 3: So actually when I got into corporate, I was like

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Speaker 3: skipping over people twice my age. And I had my

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Speaker 3: last job at Hewlett Packard, which was my first job.

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Speaker 3: I was like the C suites pet like doing all

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Speaker 3: the qbrs and like really rose up the ranks. And

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Speaker 3: at the same time, I was the same person. I

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Speaker 3: was the same haula interviewing the CEO and CMO at

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Speaker 3: the town hall and going getting flown to all the

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Speaker 3: events and on the mic. I was still like on

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Speaker 3: the mic all the time, but just in my marketing

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Speaker 3: corporate role. And I actually became like the face of

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Speaker 3: the young employees at Hewlett Packard, and I was president

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Speaker 3: of this thing called the Young Employee Network and I

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Speaker 3: did that for two years and it was basically like

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Speaker 3: a side hustle within my main job that I worked

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Speaker 3: super hard on. And then I wanted to be the

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Speaker 3: global young employee president and I was on the global

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Speaker 3: board and I had all the credentials, and then they

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Speaker 3: this lady who didn't like me, gave it to somebody

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Speaker 3: who literally had never been a part of the organization,

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Speaker 3: and they didn't even keep me on the board. And

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Speaker 3: I was just like mortified because I was like, I

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Speaker 3: just literally spent three years volunteering to become the president,

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Speaker 3: and everybody thought I was going to be the president.

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Speaker 3: And then I realized. I was like, man, I did

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Speaker 3: it again, Like I did it a hotday seven, work

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Speaker 3: for free, not my own brand. I did it a

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Speaker 3: you know, Strawberry want it was mine, but like whatever,

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Speaker 3: And then this thing I was working for free and

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Speaker 3: it didn't work out, and it was a gatekeeper that

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Speaker 3: told me no. And I was like, I'm not doing

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Speaker 3: this anymore. If I'm going to build something from now on,

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Speaker 3: it's going to be for myself. And so I decided

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Speaker 3: I was going to start this podcast. If I couldn't

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Speaker 3: lead the you know, seven thousand young employees at Hewlett Packard,

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Speaker 3: then I'd go lead all the professionals young professionals on LinkedIn.

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Speaker 4: Hey there's millions there, you know.

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Speaker 2: Yeah.

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Speaker 3: So I was like all right, I'll just do the

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Speaker 3: same thing I'm doing here helping all these young people. Now,

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Speaker 3: I'll just do it for the public and make my

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Speaker 3: own things. So young and profiting was probably inspired by

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Speaker 3: the Young Employee Network looking back, and I started this podcast,

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Speaker 3: and I started posting on LinkedIn, and then I became

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Speaker 3: really quickly an influencer on LinkedIn, and then shortly after

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Speaker 3: my podcast started getting some traction.

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Speaker 1: We have a lot of questions about LinkedIn that we're

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Speaker 1: going to get to in a little bit. But how

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Speaker 1: long before you ended up making money? And it's like

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Speaker 1: talking hearing your story. A lot of years you're working

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Speaker 1: your butt off, you're not really making much if anything.

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Speaker 1: How long would you tell someone to keep at it

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Speaker 1: before they decide to throw in the towel. When do

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Speaker 1: you know that your idea is a failure or how

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Speaker 1: do you know if it just needs more time.

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Speaker 3: It's so this is such a great question because I

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Speaker 3: feel like I'm so happy. I quit so many things

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Speaker 3: when I decided to quit, Like I had to quit

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Speaker 3: my job at one point to take my podcast to

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Speaker 3: the next level. I had to actually shut down my

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Speaker 3: blog in order to take on my corporate career. So

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Speaker 3: I've had lots of points in my life where I

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Speaker 3: had to quit and it made a lot of people upset.

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Speaker 3: But you've got to look at yourself right and what's

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Speaker 3: the best thing for yourself and future. So, for example,

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Speaker 3: with this blog, we were doing it for three years.

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Speaker 3: We hadn't really figured out how to monetize the blog

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Speaker 3: that well. We were hosting parties, but it was like

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Speaker 3: three years of like scraping by, and I was like,

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Speaker 3: I just can't see us getting out of this. Like

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Speaker 3: the only thing we had was this TV show that

304
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Speaker 3: could have given us some notoriety. Then we didn't get that,

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Speaker 3: and I was like, you know what, screw it. I

306
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Speaker 3: could keep at this for another three years or I can.

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Speaker 3: You know, for me, I had to find a way

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Speaker 3: to sustain myself, and that was corporate. That was an

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Speaker 3: easy like, Okay, I'm going to get a nine to

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Speaker 3: five job. It's not exactly what I want, but this

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Speaker 3: is what I need. I need to be able to

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Speaker 3: afford my rent Ford, my car, and build some wealth.

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Speaker 3: Because I did experiment for a while and it was

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Speaker 3: great and fun, but it wasn't sustainable, and so I

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Speaker 3: actually had to do something I did not want to

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Speaker 3: do in order to build a foundation. And then when

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Speaker 3: I worked into corporate, I quickly got to six figures,

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Speaker 3: like so quickly, and then I had a foundation finally,

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Speaker 3: and that's when I started my side hustle. And actually

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Speaker 3: I was very scarred for having a failed entrepreneurship experience

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Speaker 3: early on that it took me a really long time

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Speaker 3: to actually quit my job and become an entrepreneur. Even

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Speaker 3: though I was making like so much money and having

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Speaker 3: so much success, I was scared to quit my job.

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Speaker 4: And those were overlapping for a decent trunk.

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Speaker 2: Of time, right, it was yeah, okay, So what was

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Speaker 2: it then that allowed you to quit? Like was it

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Speaker 2: a certain dollar amount? Was it a psychological state that

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Speaker 2: you arrived in, Like when did you decide to take

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Speaker 2: the leap and transition to YAP full time? Because it

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Speaker 2: like it even sounds like you had like a massive

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Speaker 2: business with like I think I read it right, you

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Speaker 2: had over thirty employees by the time.

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Speaker 3: Yeah really quit, Oh my gosh, I really waited a

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Speaker 3: long time. My second client was paying US thirty thousand

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Speaker 3: dollars a month. That was my second client, and then

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Speaker 3: I and then I got like two other clients that size.

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Speaker 3: So by the time I quit Disney, I had thirty

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Speaker 3: employees around the world and we were making well over

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Speaker 3: one hundred thousand dollars a month. In the side hustle,

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Speaker 3: I was qotcizing my podcast did I was just all

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Speaker 3: the podcast guests that would come on my show. They

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Speaker 3: kept asking me for services, and then I just I

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Speaker 3: had a volunteer team, so I offered them. I turned

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Speaker 3: my volunteer team. This is actually pretty interesting, So I'll

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00:16:17,000 --> 00:16:21,360
Speaker 3: step back. When I started my podcast six years ago.

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Speaker 3: I started on LinkedIn, and I used to have super

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Speaker 3: fans that would reach out to me and they'd be like,

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Speaker 3: holl I changed my life, Like I've never heard like

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Speaker 3: I never like even listen to podcasts before, and now

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Speaker 3: I've done X, Y and Z, Like, how can I

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Speaker 3: help you? How can I make this bigger? I want

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Speaker 3: to learn from you. And again, I was this jack

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Speaker 3: of all trades. I could write, I could hack social media,

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Speaker 3: I could create websites, graphic design, video editing. I knew

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Speaker 3: how to do all the steps and so I would

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Speaker 3: just like start teaching people how to. I just started

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Speaker 3: recruiting these volunteers and interns, actually fans who would reach

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Speaker 3: out to me and I put them in a Slack

360
00:16:53,680 --> 00:16:56,760
Speaker 3: channel and for two years. This is how I was

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Speaker 3: able to have a really big podcast for two years

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Speaker 3: while working a very serious corporate job, is because I

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Speaker 3: had twenty volunteers who worked for free for me for

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Speaker 3: two years and super fans and they just wanted to

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Speaker 3: learn from me. And then once COVID hit and I

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00:17:13,680 --> 00:17:16,359
Speaker 3: found myself with a little bit more time, I started

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Speaker 3: to just pay attention to what everybody was asking me

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Speaker 3: because I started to not feel happy at Disney. I

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Speaker 3: felt like HP saw me growing up and like I

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Speaker 3: was like a rock start HP and really respected. When

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Speaker 3: I went to Disney, I look about ten years younger

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Speaker 3: than I really am, and I was treated like an

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Speaker 3: intern and I just felt like I didn't have any respect.

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Speaker 3: I felt like I was starting from scratch again, and

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Speaker 3: I was like, you know what, I need to just

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Speaker 3: go out on my own because I know my own

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Speaker 3: worth and Disney does not value me. And so I

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Speaker 3: started paying attention to what my audience was asking me.

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Speaker 3: And it was the guests who came on my show

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Speaker 3: at the end of the every almost every time they'd

381
00:17:50,880 --> 00:17:52,159
Speaker 3: be like, how did you go your LinkedIn, how did

382
00:17:52,160 --> 00:17:53,960
Speaker 3: you go your podcast? Can you do this for me?

383
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Speaker 3: And then finally one day Heather Monaghan, who was my

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Speaker 3: first client and still my client. She's a huge LinkedIn influencer.

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Speaker 3: She wouldn't leave me alone. She was like, uh, your

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00:18:04,880 --> 00:18:07,720
Speaker 3: videos are so awesome, Like you have to do my videos.

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Speaker 3: And then I told her like, hey, like I don't

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Speaker 3: have time. You know, I've got this like really stressful job,

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Speaker 3: but I can train you on the week I told

390
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Speaker 3: her I'll train her on the weekends. And so we

391
00:18:18,720 --> 00:18:21,120
Speaker 3: started having these like Saturday sessions where I was trying

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00:18:21,119 --> 00:18:22,400
Speaker 3: to teach her how to video at it and she's

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Speaker 3: like holla, like I'm not going to learn how to

394
00:18:24,240 --> 00:18:26,040
Speaker 3: do this. She's like I just had a call with

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Speaker 3: Gary Vee's team Vaynermedia. I can pay them more. I

396
00:18:29,640 --> 00:18:32,560
Speaker 3: can pay you like you've got a company. You just

397
00:18:32,600 --> 00:18:34,440
Speaker 3: showed me your slack, you have the team, Like I

398
00:18:34,440 --> 00:18:37,200
Speaker 3: don't understand, Like I'll be your first client. You don't

399
00:18:37,200 --> 00:18:39,080
Speaker 3: even like your job at Disney. She was like starting

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Speaker 3: to become my mentor. She was like just do it

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Speaker 3: and I was like okay. So she was my first

402
00:18:42,760 --> 00:18:45,320
Speaker 3: client and she paid us like nothing and then, like

403
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Speaker 3: I said, my second client was a billionaire and I

404
00:18:48,680 --> 00:18:51,920
Speaker 3: landed like a thirty thousand dollars monthly retainer with him

405
00:18:52,400 --> 00:18:56,879
Speaker 3: for like LinkedIn and podcast production. And then I was

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00:18:56,920 --> 00:18:59,679
Speaker 3: able to start hiring my volunteers and paying them and

407
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Speaker 3: start hiring more people. And then before I knew it,

408
00:19:01,680 --> 00:19:05,639
Speaker 3: six months later, thirty employees around the world, like super

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00:19:05,760 --> 00:19:08,560
Speaker 3: high level clients making over one hundred k month found

410
00:19:08,560 --> 00:19:10,560
Speaker 3: out I was going to be on the cover of

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Speaker 3: podcast magazine. And that's what true. I was like, well,

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Speaker 3: I mean I probably made it. If I'm getting on

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Speaker 3: the cover of podcast magazine, I should probably quit my job.

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Speaker 2: Now.

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Speaker 4: I love it.

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Speaker 1: Your story so inspiring, and I think there's a lot

417
00:19:23,200 --> 00:19:25,120
Speaker 1: we can learn just from you telling it. But then

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00:19:25,240 --> 00:19:26,800
Speaker 1: there's a lot of specifics we need to get into

419
00:19:26,840 --> 00:19:29,320
Speaker 1: as well. The jack of all trades I refer to,

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Speaker 1: you know a lot about a lot of things. We

421
00:19:31,240 --> 00:19:33,760
Speaker 1: want to talk about tips for other people starting their

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00:19:33,760 --> 00:19:35,840
Speaker 1: own business. We'll get to that and more right after this.

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Speaker 2: All right, we are back talking with Halla Taha, and

424
00:19:48,280 --> 00:19:50,440
Speaker 2: we want to kind of talk about starting your own business.

425
00:19:50,440 --> 00:19:53,119
Speaker 2: We want to talk about entrepreneurship before we transition to

426
00:19:53,160 --> 00:19:56,360
Speaker 2: that I'm curious you quickly glossed over the fact that

427
00:19:55,760 --> 00:19:58,720
Speaker 2: you that you went back to get your MBA. So,

428
00:19:59,080 --> 00:20:01,840
Speaker 2: if I heard you right, dropped out of school to

429
00:20:01,920 --> 00:20:05,359
Speaker 2: take that initial radio internship, but then somehow you ended

430
00:20:05,440 --> 00:20:07,040
Speaker 2: up with your MBA. How did all that come together?

431
00:20:07,600 --> 00:20:09,720
Speaker 3: I have to say, my college career is a hot mess.

432
00:20:09,760 --> 00:20:13,879
Speaker 3: So I got to college and I went to a

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00:20:14,040 --> 00:20:18,560
Speaker 3: very nerdy tech school and I was like miss popular.

434
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Speaker 3: But you know, it was a new feeling for me

435
00:20:21,000 --> 00:20:23,840
Speaker 3: because in high school, like when I was in high school,

436
00:20:23,880 --> 00:20:27,600
Speaker 3: nine to eleven happened and I'm Arabic, and it was

437
00:20:27,640 --> 00:20:30,359
Speaker 3: like really weird, like like the teachers were weird to me,

438
00:20:30,520 --> 00:20:33,600
Speaker 3: Like I never really got opportunities, Like I tried out

439
00:20:33,640 --> 00:20:35,160
Speaker 3: for the cheerleading team, I didn't make it. I tried

440
00:20:35,160 --> 00:20:36,680
Speaker 3: out for the volleyball team, I didn't make it. I

441
00:20:37,280 --> 00:20:39,119
Speaker 3: used to be the lead in all my school plays

442
00:20:39,119 --> 00:20:41,600
Speaker 3: in middle school, and in high school they wouldn't even

443
00:20:41,680 --> 00:20:43,520
Speaker 3: let me in the talent show. And I literally had

444
00:20:43,520 --> 00:20:46,760
Speaker 3: the best voice in school, but my hands down, it

445
00:20:46,880 --> 00:20:49,399
Speaker 3: was really like a like they were really racist, Like

446
00:20:49,400 --> 00:20:51,080
Speaker 3: I was one of the only brown people in school.

447
00:20:51,080 --> 00:20:54,960
Speaker 3: It was like totally like a really white town. And

448
00:20:55,040 --> 00:20:57,000
Speaker 3: so when I got to college, I went to a

449
00:20:57,040 --> 00:20:59,600
Speaker 3: really diverse college and then suddenly it was like an

450
00:20:59,640 --> 00:21:04,159
Speaker 3: equal playing field, and I just was like overwhelmed with

451
00:21:04,200 --> 00:21:06,199
Speaker 3: wanting to do every activity. So I was like in

452
00:21:06,240 --> 00:21:08,560
Speaker 3: the radio club, I was captain of the cheerleading team,

453
00:21:08,640 --> 00:21:10,879
Speaker 3: I was in my like on the board of my sorority.

454
00:21:10,960 --> 00:21:15,280
Speaker 3: I did everything but go to class. Literally did not

455
00:21:15,320 --> 00:21:18,639
Speaker 3: go to class. I never went to class. And I

456
00:21:18,760 --> 00:21:22,120
Speaker 3: did really well working, but I wasn't good at being

457
00:21:22,119 --> 00:21:25,320
Speaker 3: a student. I was like obsessed with this job at

458
00:21:25,320 --> 00:21:27,480
Speaker 3: Hot ninety seven and this internship, and I became like

459
00:21:27,560 --> 00:21:29,880
Speaker 3: super obsessed with it. They asked me to start coming

460
00:21:29,880 --> 00:21:32,240
Speaker 3: in every day. The way that it works in radio

461
00:21:32,320 --> 00:21:34,720
Speaker 3: is you basically just pay your dues for many years

462
00:21:35,080 --> 00:21:38,040
Speaker 3: at least a Hot any seven and it's essentially an

463
00:21:38,040 --> 00:21:41,000
Speaker 3: illegal internship, right, so they just kept Angie was like

464
00:21:41,040 --> 00:21:42,680
Speaker 3: can you come here every day? And I was like sure,

465
00:21:42,720 --> 00:21:45,119
Speaker 3: And then I just dropped out of school. And I

466
00:21:45,240 --> 00:21:48,480
Speaker 3: was already I was doing really bad in school anyway,

467
00:21:48,560 --> 00:21:50,879
Speaker 3: so I felt like, okay, I'm I'm failing out of

468
00:21:50,880 --> 00:21:53,280
Speaker 3: school anyway. I think I had like a two points.

469
00:21:53,400 --> 00:21:56,640
Speaker 3: I had the worst GPA, like a two point something GPA,

470
00:21:56,920 --> 00:21:59,320
Speaker 3: like I was a hot mess. But I was doing

471
00:21:59,400 --> 00:22:03,919
Speaker 3: amazing at hot ninety seven and actually I've sang my

472
00:22:03,960 --> 00:22:06,159
Speaker 3: whole life, like I was saying. So I thought that

473
00:22:06,240 --> 00:22:08,119
Speaker 3: I was going to be at Hot ninety seven and

474
00:22:08,160 --> 00:22:10,959
Speaker 3: I was pushing my music. I was singing and songwriting,

475
00:22:11,280 --> 00:22:13,840
Speaker 3: and I was pushing my music on the DJs, and

476
00:22:13,920 --> 00:22:16,640
Speaker 3: I thought that I was taking that internship to become

477
00:22:16,680 --> 00:22:19,480
Speaker 3: a singer and make it. But then I fell in

478
00:22:19,520 --> 00:22:22,080
Speaker 3: love with broadcasting and I wanted to be like the

479
00:22:22,119 --> 00:22:25,680
Speaker 3: next Angie Martinez, and they had me doing commercials and

480
00:22:25,720 --> 00:22:28,040
Speaker 3: then that's that's how I became, like this love of

481
00:22:28,160 --> 00:22:29,679
Speaker 3: being what I do today, right.

482
00:22:29,720 --> 00:22:32,680
Speaker 2: You and Joel both with the love of broadcast.

483
00:22:32,720 --> 00:22:33,760
Speaker 4: Yeah, the radio background.

484
00:22:33,880 --> 00:22:36,040
Speaker 1: I used to fall asleep listening to talk radio, which

485
00:22:36,080 --> 00:22:38,600
Speaker 1: is the weirdest thing. Like everyone thinks that I'm psychotic

486
00:22:38,640 --> 00:22:41,119
Speaker 1: because of that, but I would fall asleep listening to

487
00:22:41,520 --> 00:22:44,080
Speaker 1: to boring AM talk radio. I just loved it, and

488
00:22:44,160 --> 00:22:46,879
Speaker 1: I loved that kind of medium of communication, long form audio.

489
00:22:47,000 --> 00:22:50,040
Speaker 1: It just has a power to it that television doesn't

490
00:22:50,040 --> 00:22:52,560
Speaker 1: even have. So yeah, I get it. I get it,

491
00:22:52,560 --> 00:22:54,679
Speaker 1: and there is a bond a connection you can have

492
00:22:54,720 --> 00:22:56,879
Speaker 1: with your audience. I think when they hear you in

493
00:22:56,920 --> 00:22:59,919
Speaker 1: their ear holes for like three hours a week or

494
00:23:00,040 --> 00:23:01,399
Speaker 1: you know, a lot of our listeners it was like

495
00:23:01,440 --> 00:23:03,280
Speaker 1: one episode out of three or whatever. But however much

496
00:23:03,320 --> 00:23:06,320
Speaker 1: you listened to, you get to know us because you

497
00:23:06,359 --> 00:23:08,520
Speaker 1: can't help, but get to know that person, which I

498
00:23:08,520 --> 00:23:10,800
Speaker 1: think is beautiful about totally audio.

499
00:23:11,040 --> 00:23:13,040
Speaker 3: And then just like back to your original question and

500
00:23:13,040 --> 00:23:14,560
Speaker 3: I'll be really fast. I know this was like a

501
00:23:14,560 --> 00:23:19,000
Speaker 3: long winded answer, but I ended up getting fired from

502
00:23:19,000 --> 00:23:23,040
Speaker 3: Hot ninety seven. So imagine getting fired from a free internship. Yeah,

503
00:23:23,080 --> 00:23:25,359
Speaker 3: and I was like the queen of the interns, I

504
00:23:25,680 --> 00:23:29,439
Speaker 3: please leave the Obviously they obviously valued me. But what

505
00:23:29,560 --> 00:23:32,359
Speaker 3: happened was is that a paid job opened up and

506
00:23:32,400 --> 00:23:36,639
Speaker 3: I basically texted my friend who got the job, and

507
00:23:36,680 --> 00:23:39,119
Speaker 3: I was supposed to train him even though I was

508
00:23:39,160 --> 00:23:41,240
Speaker 3: working for free. They wanted me to go into work

509
00:23:41,880 --> 00:23:44,679
Speaker 3: and train the person who they're going to pay to

510
00:23:44,720 --> 00:23:46,960
Speaker 3: do the job that I was already doing for free.

511
00:23:47,400 --> 00:23:49,080
Speaker 2: It's pretty cold, yeah, it was cold.

512
00:23:49,320 --> 00:23:50,879
Speaker 3: Yeah, And so then I was like, sorry, guys. I

513
00:23:51,560 --> 00:23:53,879
Speaker 3: was like, his name is Drewskie. Sorry, Drewskie. If you

514
00:23:53,920 --> 00:23:55,960
Speaker 3: want to learn how to be the producer. Learn it

515
00:23:56,000 --> 00:23:57,800
Speaker 3: on your own. I'm not going to work, and she

516
00:23:57,880 --> 00:24:00,840
Speaker 3: cut off my key cards. She also didn't like. It

517
00:24:00,920 --> 00:24:03,000
Speaker 3: was really cruel. She didn't let me say bye to anyone.

518
00:24:03,240 --> 00:24:05,560
Speaker 3: She told everybody they can't talk to me anymore. These

519
00:24:05,560 --> 00:24:07,879
Speaker 3: were all my best friends, my mentors. I literally dropped

520
00:24:07,880 --> 00:24:11,120
Speaker 3: out of school for them, and so it was devastating,

521
00:24:12,040 --> 00:24:15,080
Speaker 3: and I just remember feeling like a part of me

522
00:24:15,240 --> 00:24:18,320
Speaker 3: died because I had branded myself as Holla from Hot

523
00:24:18,440 --> 00:24:20,639
Speaker 3: ninety seven. This is what everybody knew me as all

524
00:24:20,680 --> 00:24:23,280
Speaker 3: my social handles were halla from Hot niny seven, and

525
00:24:23,320 --> 00:24:26,639
Speaker 3: it literally felt like somebody died. But then I quickly

526
00:24:26,640 --> 00:24:28,760
Speaker 3: thought of this other idea to start this blog. And

527
00:24:28,840 --> 00:24:32,000
Speaker 3: at that point I went back to school and I

528
00:24:32,160 --> 00:24:35,520
Speaker 3: was a totally different person. I was a completely different person.

529
00:24:35,800 --> 00:24:38,919
Speaker 3: All of a sudden, I was getting straight a's. I

530
00:24:38,960 --> 00:24:41,640
Speaker 3: graduated my senior year straight a's. Now to get into

531
00:24:41,760 --> 00:24:45,480
Speaker 3: my MBA, my GPA was still so terrible. I actually

532
00:24:45,480 --> 00:24:50,159
Speaker 3: had to convince our director of Graduate Studies to allow

533
00:24:50,240 --> 00:24:54,639
Speaker 3: me in the program. I lobbied myself and I would

534
00:24:54,640 --> 00:24:57,240
Speaker 3: write her emails, and then finally she agreed to have

535
00:24:57,320 --> 00:24:59,399
Speaker 3: coffee with me, and then I told her my story

536
00:24:59,400 --> 00:25:00,960
Speaker 3: and she was in rest and she was like, okay,

537
00:25:00,960 --> 00:25:03,719
Speaker 3: I'll let you in the program. She's like, especially if

538
00:25:03,720 --> 00:25:05,960
Speaker 3: you can maintain a four point oh. And I was like,

539
00:25:05,960 --> 00:25:08,119
Speaker 3: all right, I'll do it. I promise I'll get a

540
00:25:08,160 --> 00:25:09,800
Speaker 3: four point Oh. I got a four point oh, and

541
00:25:09,800 --> 00:25:11,960
Speaker 3: I graduated number one in my class and that's how

542
00:25:12,000 --> 00:25:13,040
Speaker 3: I got into corporate.

543
00:25:13,240 --> 00:25:14,040
Speaker 4: So nice.

544
00:25:14,200 --> 00:25:17,680
Speaker 1: Okay, this shows so much persistence and hustle and grind.

545
00:25:17,960 --> 00:25:20,800
Speaker 1: And I guess I'm curious because there's been a lot

546
00:25:20,800 --> 00:25:23,280
Speaker 1: of kind of poo pooing on hustle culture, you know,

547
00:25:23,440 --> 00:25:26,720
Speaker 1: and they're to a certain extent, I totally see where

548
00:25:26,720 --> 00:25:29,840
Speaker 1: that comes from. That it's possible to overdo it right

549
00:25:29,920 --> 00:25:31,840
Speaker 1: And a lot of people are tired of hearing the

550
00:25:32,160 --> 00:25:36,439
Speaker 1: hustle culture pitch. But you were, you know, grinding in

551
00:25:36,520 --> 00:25:38,840
Speaker 1: all these side hustles you were, you were working without pay,

552
00:25:39,160 --> 00:25:41,439
Speaker 1: and then you were also like, look what you did

553
00:25:41,440 --> 00:25:43,680
Speaker 1: to get your MBA. I mean, it's so impressive. What's

554
00:25:43,720 --> 00:25:47,119
Speaker 1: your take on hustle culture? Is it overdone? Is it underdone?

555
00:25:47,160 --> 00:25:48,520
Speaker 1: Like we have we kind of missed the same.

556
00:25:48,560 --> 00:25:50,359
Speaker 3: I think there has to be a point in your

557
00:25:50,400 --> 00:25:54,840
Speaker 3: life where you are hustling. And for me and even

558
00:25:54,960 --> 00:25:57,280
Speaker 3: in your twenties and Gary Visa's this all the time,

559
00:25:57,640 --> 00:26:00,880
Speaker 3: like you can hustle and make no money. But for example,

560
00:26:00,920 --> 00:26:03,760
Speaker 3: like my company's on track to make ten million dollars

561
00:26:03,920 --> 00:26:07,960
Speaker 3: next year, and that would not be possible had I

562
00:26:08,040 --> 00:26:11,600
Speaker 3: not worked for free in my twenties and learned all

563
00:26:11,600 --> 00:26:13,439
Speaker 3: the skills that I did, had I not worked in

564
00:26:13,480 --> 00:26:16,040
Speaker 3: the mall and learned all the skills that I did.

565
00:26:16,200 --> 00:26:21,280
Speaker 3: Like so for me, it's like, there's like you need

566
00:26:21,320 --> 00:26:23,560
Speaker 3: to hustle because you need to get the skills. And

567
00:26:23,560 --> 00:26:25,400
Speaker 3: that's the thing that I feel like is missing from

568
00:26:25,440 --> 00:26:28,280
Speaker 3: all these young people. They're not taking the time to

569
00:26:28,320 --> 00:26:31,160
Speaker 3: get the skills. They want all the shortcuts. But you

570
00:26:31,280 --> 00:26:35,480
Speaker 3: build the character and the and the skills and the

571
00:26:35,560 --> 00:26:40,479
Speaker 3: expertise through all the grunt work that you do. And

572
00:26:40,600 --> 00:26:43,919
Speaker 3: so for me, it was like, I'm so thankful for

573
00:26:44,000 --> 00:26:46,560
Speaker 3: all those experiences, even though they didn't pan out to anything,

574
00:26:46,600 --> 00:26:50,000
Speaker 3: because that's how I'm making millions today. It's from all

575
00:26:50,040 --> 00:26:52,359
Speaker 3: the hard work that I did years ago and didn't

576
00:26:52,359 --> 00:26:53,080
Speaker 3: get paid for.

577
00:26:53,359 --> 00:26:55,439
Speaker 2: That makes sense I hadn't. You know. It's funny because

578
00:26:56,000 --> 00:26:58,600
Speaker 2: I feel like the hustle culture grinding it out that was.

579
00:26:58,840 --> 00:27:01,600
Speaker 2: I feel like it really got big five, six, seven

580
00:27:01,680 --> 00:27:04,400
Speaker 2: years ago and everyone was picking up side gigs. They're

581
00:27:04,440 --> 00:27:07,760
Speaker 2: side hustling, and I feel like it's almost fallen out

582
00:27:07,760 --> 00:27:09,639
Speaker 2: of favor to a certain extent because folks are like,

583
00:27:09,800 --> 00:27:12,040
Speaker 2: who wants to do that? You know, folks are quiet

584
00:27:12,080 --> 00:27:14,600
Speaker 2: quitting now. But I hadn't thought about it from the

585
00:27:14,640 --> 00:27:17,240
Speaker 2: standpoint that you are, which almost is more from like

586
00:27:17,280 --> 00:27:21,240
Speaker 2: a social cultural side of things, like and even us

587
00:27:21,280 --> 00:27:24,159
Speaker 2: me as an adult, like, our patience is not what

588
00:27:24,200 --> 00:27:27,280
Speaker 2: it used to be. The immediate gratification that we can

589
00:27:27,359 --> 00:27:31,080
Speaker 2: receive by how responsive an app is on our phone,

590
00:27:31,560 --> 00:27:34,400
Speaker 2: the ability to post something and immediately see alike. That

591
00:27:34,680 --> 00:27:38,040
Speaker 2: isn't good for our psychees, right. It erodes our ability

592
00:27:38,119 --> 00:27:39,879
Speaker 2: to persevere, I think, And I think that's one of

593
00:27:39,920 --> 00:27:43,520
Speaker 2: the downsides of technology specifically. But I had not thought

594
00:27:43,560 --> 00:27:48,399
Speaker 2: about side hustling as just a means of formation and

595
00:27:48,400 --> 00:27:51,359
Speaker 2: the ability for youth, especially to I guess, to be

596
00:27:51,359 --> 00:27:52,639
Speaker 2: able to learn from that.

597
00:27:52,680 --> 00:27:54,639
Speaker 1: It's almost like you're a Swiss Swiss army knife of

598
00:27:54,640 --> 00:27:56,520
Speaker 1: a human being too, because it's all these like disparate

599
00:27:56,560 --> 00:27:58,560
Speaker 1: skills that you pick up along the way and you're like, well,

600
00:27:58,560 --> 00:28:00,600
Speaker 1: this one in and of itself isn't tear valuable, but

601
00:28:00,600 --> 00:28:02,640
Speaker 1: when it's combined with these other four things, it makes

602
00:28:02,640 --> 00:28:05,320
Speaker 1: me like superhuman and now I can run a podcast network.

603
00:28:05,320 --> 00:28:07,040
Speaker 1: I mean, And I think that's what we fail to

604
00:28:07,240 --> 00:28:09,880
Speaker 1: maybe see in the moment sometimes is that each one

605
00:28:09,880 --> 00:28:12,320
Speaker 1: of those skills, as we're acquiring them, is going to

606
00:28:12,440 --> 00:28:15,720
Speaker 1: lead to something bigger and brighter, even if it's not

607
00:28:15,880 --> 00:28:17,280
Speaker 1: like the one thing we're going to coast on for

608
00:28:17,320 --> 00:28:18,040
Speaker 1: the rest of our lives.

609
00:28:18,040 --> 00:28:18,919
Speaker 4: I will say. So.

610
00:28:18,960 --> 00:28:21,719
Speaker 2: The difference that as well, between the side gig apps

611
00:28:21,840 --> 00:28:24,080
Speaker 2: and what it is that Halla is doing is that

612
00:28:24,119 --> 00:28:27,560
Speaker 2: she's like, you were pursuing things that were incredibly meaningful

613
00:28:27,600 --> 00:28:29,719
Speaker 2: to you, were that would hopefully lead to something bigger.

614
00:28:29,960 --> 00:28:31,760
Speaker 2: You weren't just trading your time for money.

615
00:28:31,880 --> 00:28:34,840
Speaker 3: Yeah, And there's so many things that I want to say.

616
00:28:35,160 --> 00:28:37,159
Speaker 3: One thing related to what you guys said is like,

617
00:28:37,520 --> 00:28:40,120
Speaker 3: this is something that Jason Pfeiffer taught me, and looking

618
00:28:40,160 --> 00:28:43,240
Speaker 3: back at my story, I always did this. You have

619
00:28:43,280 --> 00:28:46,560
Speaker 3: an opportunity set A and an opportunity set B and

620
00:28:46,720 --> 00:28:50,480
Speaker 3: everything that you do. So for example, when I worked

621
00:28:50,560 --> 00:28:54,560
Speaker 3: at Hewlett Packard. My opportunity set A was the job

622
00:28:54,600 --> 00:28:57,720
Speaker 3: they paid me for. Opportunity set B was all the

623
00:28:57,760 --> 00:29:00,480
Speaker 3: other stuff that I was doing. I was president of

624
00:29:00,480 --> 00:29:03,840
Speaker 3: the Young Employee Network, planning the holiday party, planning the

625
00:29:03,840 --> 00:29:07,400
Speaker 3: summer picnic, going to all these other events. When I

626
00:29:07,400 --> 00:29:10,200
Speaker 3: worked at Hot ninety seven, my opportunities at A was

627
00:29:10,280 --> 00:29:13,760
Speaker 3: being Angie Martinez, his intern. But on the side, I

628
00:29:13,800 --> 00:29:17,240
Speaker 3: had online radio shows. I was blogging for DJ and off,

629
00:29:17,320 --> 00:29:20,040
Speaker 3: I was hosting showcases at night. So it's like I

630
00:29:20,200 --> 00:29:24,000
Speaker 3: always looked at like, not only the opportunity that they're

631
00:29:24,040 --> 00:29:27,040
Speaker 3: paying me for, but what are the opportunities to learn

632
00:29:27,240 --> 00:29:28,040
Speaker 3: and grow?

633
00:29:28,280 --> 00:29:30,200
Speaker 4: You know, you probably don't get the opportunity to do

634
00:29:30,240 --> 00:29:31,560
Speaker 4: some of those radio shows.

635
00:29:31,240 --> 00:29:33,960
Speaker 1: Without being the intern, right, Like that is the foot

636
00:29:34,000 --> 00:29:37,160
Speaker 1: in the door to get the extra opportunity. And so yeah,

637
00:29:37,320 --> 00:29:39,320
Speaker 1: I did an unpaid internship in radio as well. And

638
00:29:39,320 --> 00:29:44,280
Speaker 1: some people would say that's unconscortable to make somebody work free,

639
00:29:44,440 --> 00:29:45,440
Speaker 1: but are you kidding me?

640
00:29:45,560 --> 00:29:49,440
Speaker 4: Like it gave me the opportunity in so many ways.

641
00:29:49,440 --> 00:29:51,560
Speaker 1: It could give me the connections and the working experience,

642
00:29:51,600 --> 00:29:54,000
Speaker 1: and it was crucial to who I am. Now let's

643
00:29:54,000 --> 00:29:58,840
Speaker 1: talk about marketing. Okay, your podcast is great, and the

644
00:29:58,880 --> 00:30:02,840
Speaker 1: product is of course crucial to success, but given the

645
00:30:02,840 --> 00:30:05,560
Speaker 1: amount of noise in the podcasting space, like even a

646
00:30:05,600 --> 00:30:08,120
Speaker 1: great podcast could wallow in obscurity, I think, and a

647
00:30:08,120 --> 00:30:10,000
Speaker 1: lot of times these days, just given how many there are,

648
00:30:10,320 --> 00:30:12,120
Speaker 1: talk to us about the marketing piece of the puzzle,

649
00:30:12,160 --> 00:30:16,040
Speaker 1: and maybe then how we can extrapolate that to everyone

650
00:30:16,040 --> 00:30:18,240
Speaker 1: else out there listening who doesn't have a podcast but

651
00:30:18,320 --> 00:30:21,400
Speaker 1: has something marketable, whether it's themselves or a business they owned.

652
00:30:21,880 --> 00:30:25,720
Speaker 3: Yeah, so really it's all about like creative problem solving.

653
00:30:26,040 --> 00:30:30,360
Speaker 3: Right When I first started in podcasts, for two years,

654
00:30:30,400 --> 00:30:33,360
Speaker 3: it was like very slow, steady growth because I just

655
00:30:33,440 --> 00:30:35,640
Speaker 3: kept doing the same thing that everybody else was doing,

656
00:30:35,680 --> 00:30:38,680
Speaker 3: like trying to rank on Apple. All I cared about

657
00:30:38,800 --> 00:30:41,760
Speaker 3: was Apple because it had like seventy percent of the

658
00:30:41,800 --> 00:30:44,480
Speaker 3: market share, maybe it was sixty percent of the market share,

659
00:30:44,520 --> 00:30:47,240
Speaker 3: and that's all I paid attention to. And then I

660
00:30:47,280 --> 00:30:50,640
Speaker 3: started thinking about, like, what are the other ways that

661
00:30:50,680 --> 00:30:53,280
Speaker 3: I can be a successful podcaster, Like does being a

662
00:30:53,280 --> 00:30:56,040
Speaker 3: successful podcaster mean that I have to be the top

663
00:30:56,600 --> 00:30:59,960
Speaker 3: of the charts on Apple or could it mean something else?

664
00:31:00,560 --> 00:31:03,880
Speaker 3: And then I started realizing, well, there's seventy other apps

665
00:31:03,920 --> 00:31:09,480
Speaker 3: out there. There's Spotify, there's Google Play, there's cast Box,

666
00:31:09,520 --> 00:31:11,600
Speaker 3: there's player from there's all these other apps. What if

667
00:31:11,640 --> 00:31:14,920
Speaker 3: I reached out to them and see if they want

668
00:31:14,920 --> 00:31:18,400
Speaker 3: to collaborate. Because I had grown a platform on LinkedIn,

669
00:31:18,440 --> 00:31:20,400
Speaker 3: I had grown an audience on LinkedIn, and I thought

670
00:31:20,440 --> 00:31:23,600
Speaker 3: I can leverage LinkedIn in order to grow my podcast.

671
00:31:23,960 --> 00:31:26,160
Speaker 3: And that's how you have to think. If you have

672
00:31:26,280 --> 00:31:32,200
Speaker 3: any sort of business, you can trade audiences with people.

673
00:31:32,960 --> 00:31:35,640
Speaker 3: And the key to do that is to have one

674
00:31:36,360 --> 00:31:38,840
Speaker 3: thing that you can leverage. And this is the mistake

675
00:31:38,920 --> 00:31:42,520
Speaker 3: that people make. They go omni channel right away and

676
00:31:42,560 --> 00:31:45,000
Speaker 3: they're like, Okay, I'm gonna be on YouTube, Instagram, TikTok,

677
00:31:45,280 --> 00:31:48,360
Speaker 3: email list da da da da. When I first started,

678
00:31:49,120 --> 00:31:52,040
Speaker 3: all I cared about was LinkedIn. I didn't even post

679
00:31:52,080 --> 00:31:53,680
Speaker 3: on Instagram. I was like, I'm going to be the

680
00:31:53,760 --> 00:31:56,680
Speaker 3: number one podcaster on LinkedIn. And I figured out how

681
00:31:56,720 --> 00:31:59,360
Speaker 3: the algorithm worked, I figured out how the features worked,

682
00:31:59,440 --> 00:32:02,000
Speaker 3: I figured out out how to build a community proactively,

683
00:32:02,280 --> 00:32:04,360
Speaker 3: and then all of a sudden, I figure that out

684
00:32:04,360 --> 00:32:08,120
Speaker 3: before podcasting even and so suddenly I had sixty thousand followers.

685
00:32:08,160 --> 00:32:10,000
Speaker 3: Now I have way more. But back then I had

686
00:32:10,080 --> 00:32:12,760
Speaker 3: sixty thousand. That was something that I could now trade.

687
00:32:12,840 --> 00:32:15,120
Speaker 1: Why'd you choose LinkedIn? Like, for anybody who's out there

688
00:32:15,160 --> 00:32:17,200
Speaker 1: listening and they're saying, I thought LinkedIn for was like

689
00:32:17,400 --> 00:32:18,560
Speaker 1: my dad's suit photo?

690
00:32:18,800 --> 00:32:19,280
Speaker 4: Why guys?

691
00:32:19,360 --> 00:32:22,280
Speaker 1: Yeah yeah yeah to why linked it just seems so

692
00:32:22,640 --> 00:32:24,760
Speaker 1: the hot places are TikTok and Instagram tala.

693
00:32:24,800 --> 00:32:26,200
Speaker 4: Don't you know that? Like why LinkedIn?

694
00:32:26,360 --> 00:32:28,760
Speaker 3: LinkedIn is so great? There's one hundred and thirty five

695
00:32:28,800 --> 00:32:32,080
Speaker 3: million active users on LinkedIn, and only six percent of

696
00:32:32,120 --> 00:32:36,760
Speaker 3: them are original content creators, so there's very little competition.

697
00:32:36,960 --> 00:32:39,800
Speaker 3: There's lots of eyeballs on LinkedIn. It's also an amazing

698
00:32:39,800 --> 00:32:42,280
Speaker 3: place to be an entrepreneur because people are primed for

699
00:32:42,360 --> 00:32:46,280
Speaker 3: sales conversations. It's a professional platform. People are actually using

700
00:32:46,400 --> 00:32:51,640
Speaker 3: LinkedIn LinkedIn in their research for their buying journeys, and

701
00:32:52,440 --> 00:32:54,880
Speaker 3: because it's branded as this professional network where people are

702
00:32:54,920 --> 00:32:58,640
Speaker 3: going to learn and solve their problems, having a sales

703
00:32:58,680 --> 00:33:02,000
Speaker 3: conversation is really welcomed on that platform, where if you

704
00:33:02,040 --> 00:33:04,200
Speaker 3: try to have a sales conversation on Instagram, it's a

705
00:33:04,200 --> 00:33:06,920
Speaker 3: little weird because it's so personal. Right, Lincoln is a

706
00:33:06,960 --> 00:33:12,280
Speaker 3: professional platform that does have a feed and has a

707
00:33:12,320 --> 00:33:16,880
Speaker 3: social algorithm just like any other platform. So LinkedIn's absolutely

708
00:33:16,880 --> 00:33:19,920
Speaker 3: amazing and it changed my life, Like, I'm so thankful

709
00:33:19,920 --> 00:33:22,080
Speaker 3: that I started my journey on LinkedIn. And then the

710
00:33:22,120 --> 00:33:25,640
Speaker 3: other reason was just pure luck. I was shadow band

711
00:33:25,840 --> 00:33:29,080
Speaker 3: on Instagram for because a Palestinian. They've been shadow banning

712
00:33:29,080 --> 00:33:30,760
Speaker 3: Palestinians for years.

713
00:33:30,880 --> 00:33:31,479
Speaker 4: That's crazy.

714
00:33:31,640 --> 00:33:34,920
Speaker 2: Yeah, fascinating to hear so much adversity that you've faced,

715
00:33:35,000 --> 00:33:37,160
Speaker 2: I mean, starting in basically high school.

716
00:33:37,240 --> 00:33:38,200
Speaker 4: Yeah for you.

717
00:33:38,200 --> 00:33:41,200
Speaker 2: But I mean I really do want to hear more

718
00:33:41,200 --> 00:33:43,920
Speaker 2: about LinkedIn though, and specifically it makes so much sense

719
00:33:44,400 --> 00:33:47,800
Speaker 2: because it's fertile ground for business transactions to take place.

720
00:33:47,840 --> 00:33:49,320
Speaker 4: And so we're going to take a quick break.

721
00:33:49,360 --> 00:33:51,520
Speaker 2: But after that, we've got a bunch more questions about

722
00:33:51,560 --> 00:33:53,720
Speaker 2: LinkedIn and we'll get to all that right after this.

723
00:34:01,800 --> 00:34:03,960
Speaker 4: Har we're back. We're still talking with Tala Taha.

724
00:34:04,040 --> 00:34:07,320
Speaker 1: We're talking about building a podcast, building a brand, marketing,

725
00:34:07,400 --> 00:34:09,000
Speaker 1: getting the word out there. And it is one thing

726
00:34:09,040 --> 00:34:11,840
Speaker 1: to create a great product, and that is difficult in

727
00:34:11,880 --> 00:34:14,399
Speaker 1: and of itself, to create something consistently good that people

728
00:34:14,440 --> 00:34:17,160
Speaker 1: want to listen to or that people want to engage with. Holly,

729
00:34:17,160 --> 00:34:20,680
Speaker 1: you're talking about using LinkedIn to actually reach your audience,

730
00:34:20,760 --> 00:34:22,600
Speaker 1: and for a lot of people, that's the toughest thing.

731
00:34:22,719 --> 00:34:26,200
Speaker 1: And it feels like especially social media, man, if you

732
00:34:26,239 --> 00:34:28,920
Speaker 1: strike it, if you strike gold, you can hit the

733
00:34:28,960 --> 00:34:32,000
Speaker 1: algorithm right and you'll be rewarded and you might help

734
00:34:32,120 --> 00:34:34,080
Speaker 1: they might help you find your audience. But you're saying

735
00:34:34,120 --> 00:34:37,160
Speaker 1: that LinkedIn was the place for that. How okay? Talking

736
00:34:37,160 --> 00:34:39,200
Speaker 1: about maybe through some of the nitty gritty what are

737
00:34:39,200 --> 00:34:40,960
Speaker 1: you posting, how are you engaging? What does it look

738
00:34:41,000 --> 00:34:43,320
Speaker 1: like for you to actually grow your podcast on LinkedIn.

739
00:34:43,360 --> 00:34:46,400
Speaker 3: In terms of like right now? I mean, my strategies

740
00:34:46,400 --> 00:34:49,200
Speaker 3: were really different. Right. So, initially when I was trying

741
00:34:49,200 --> 00:34:51,720
Speaker 3: to grow my podcast, what I did is I traded

742
00:34:51,719 --> 00:34:53,719
Speaker 3: my audience. So what I did is I reached out

743
00:34:53,760 --> 00:34:56,919
Speaker 3: to all the different podcast players out there, all every

744
00:34:56,960 --> 00:35:00,840
Speaker 3: single tool I used, my hosting provider, my like recording

745
00:35:00,840 --> 00:35:04,480
Speaker 3: platform riverside that we're on right now. I literally reached

746
00:35:04,480 --> 00:35:09,120
Speaker 3: out to every single podcast, brand player or not, and

747
00:35:09,200 --> 00:35:12,040
Speaker 3: I was like, Hey, I'm the biggest podcaster on LinkedIn.

748
00:35:12,200 --> 00:35:14,480
Speaker 3: I'd love to write a post about you in exchange

749
00:35:14,520 --> 00:35:17,160
Speaker 3: for you posting me on your website featuring me and

750
00:35:17,200 --> 00:35:21,279
Speaker 3: your app, putting out an email blast for me. That's

751
00:35:21,320 --> 00:35:24,240
Speaker 3: when my podcast blew up because suddenly I was getting

752
00:35:24,239 --> 00:35:27,200
Speaker 3: all this exposure outside of LinkedIn, and I was trading

753
00:35:27,239 --> 00:35:29,000
Speaker 3: my audience. So that's the first way that I grew

754
00:35:29,040 --> 00:35:33,160
Speaker 3: my podcast. Now, you know the best way to grow anything,

755
00:35:33,200 --> 00:35:36,000
Speaker 3: forget about a podcast, let's just talk about any business

756
00:35:36,080 --> 00:35:42,680
Speaker 3: and anything that anybody has, is to re target your content. Okay,

757
00:35:42,760 --> 00:35:44,920
Speaker 3: so what does that mean? You put up a post

758
00:35:45,000 --> 00:35:47,440
Speaker 3: and it's about your podcast, or you put up a

759
00:35:47,480 --> 00:35:50,640
Speaker 3: live stream of your fully edited podcast, which is my

760
00:35:50,719 --> 00:35:53,960
Speaker 3: favorite thing to do on LinkedIn. Anybody who likes comments

761
00:35:54,120 --> 00:35:56,680
Speaker 3: or shares is basically raising their hand and saying like,

762
00:35:56,880 --> 00:36:00,440
Speaker 3: you've got permission to dm me. I took the first action.

763
00:36:00,960 --> 00:36:03,880
Speaker 3: I took the first behavior here, and you have permission

764
00:36:03,880 --> 00:36:05,600
Speaker 3: to dm me. And no matter what you say, you're

765
00:36:05,640 --> 00:36:08,480
Speaker 3: not going to be spammy or salesy because I took

766
00:36:08,520 --> 00:36:11,120
Speaker 3: the first action. So you would say something like, hey,

767
00:36:11,200 --> 00:36:14,080
Speaker 3: I noticed that you just engaged on my live stream.

768
00:36:14,080 --> 00:36:16,000
Speaker 3: If you want to check out the full episode, here's

769
00:36:16,000 --> 00:36:18,600
Speaker 3: the link. We'd love to hear back from you, you know,

770
00:36:18,680 --> 00:36:21,480
Speaker 3: then they write back something positive, Oh, thank you so much.

771
00:36:21,480 --> 00:36:23,920
Speaker 3: Can you copy and paste that as an Apple podcast review.

772
00:36:24,160 --> 00:36:28,160
Speaker 3: Really appreciate it. So creating all these drip campaigns are

773
00:36:28,200 --> 00:36:32,120
Speaker 3: called where you retarget your posts. So you could do

774
00:36:32,160 --> 00:36:34,040
Speaker 3: this with anything. If you could put up a poll

775
00:36:34,120 --> 00:36:37,000
Speaker 3: on LinkedIn and say, like, let's say you're a real

776
00:36:37,120 --> 00:36:39,040
Speaker 3: estate agent, you could say, are you in the market

777
00:36:39,080 --> 00:36:39,760
Speaker 3: for a new house?

778
00:36:39,920 --> 00:36:40,040
Speaker 4: Yes?

779
00:36:40,200 --> 00:36:42,600
Speaker 3: Or no? Anybody who says yes, you can say, hey,

780
00:36:42,640 --> 00:36:44,440
Speaker 3: I noticed that you engaged on my pole that you're

781
00:36:44,480 --> 00:36:46,799
Speaker 3: looking for a new house. I'd love to help you.

782
00:36:46,800 --> 00:36:49,319
Speaker 3: Here's a free resource and you can drive them down

783
00:36:49,360 --> 00:36:52,640
Speaker 3: your funnel. So retargeting your own posts is a really

784
00:36:52,680 --> 00:36:56,000
Speaker 3: great way to drive sales and momentum. And yeah, like

785
00:36:56,080 --> 00:36:59,000
Speaker 3: I know everything about LinkedIn, so happy to talk about algorithms,

786
00:36:59,320 --> 00:37:01,360
Speaker 3: engagement wherever you want to go.

787
00:37:01,560 --> 00:37:04,160
Speaker 2: I'm curious to know do you think everybody, regardless of

788
00:37:04,160 --> 00:37:07,680
Speaker 2: what they do, should everybody have a LinkedIn profile? Because

789
00:37:07,680 --> 00:37:11,600
Speaker 2: I'll be honest in presence right like, I don't. I'm

790
00:37:11,600 --> 00:37:14,279
Speaker 2: not up there at all. You never even created I

791
00:37:14,280 --> 00:37:16,320
Speaker 2: think I've created a profile, but I cannot remember the

792
00:37:16,400 --> 00:37:17,680
Speaker 2: last time I've logged in there.

793
00:37:17,560 --> 00:37:19,640
Speaker 4: So I've created all. I don't think I've ever posted

794
00:37:19,760 --> 00:37:21,600
Speaker 4: and raked me over the coals yeah.

795
00:37:21,640 --> 00:37:24,759
Speaker 3: I mean, if you're not going to bother posting or

796
00:37:24,800 --> 00:37:27,080
Speaker 3: taking care of it, don't bother at all. You know,

797
00:37:27,280 --> 00:37:29,600
Speaker 3: like you're not going to get any traction if you're

798
00:37:29,600 --> 00:37:31,719
Speaker 3: not going to invest the time. So I would say, like,

799
00:37:32,000 --> 00:37:34,440
Speaker 3: until you're ready to start posting at least three times

800
00:37:34,440 --> 00:37:37,400
Speaker 3: a week, I wouldn't even bother because you're just not

801
00:37:37,400 --> 00:37:38,080
Speaker 3: going to get anywhere.

802
00:37:38,080 --> 00:37:39,440
Speaker 4: Okay, So you need to post regularly.

803
00:37:39,480 --> 00:37:41,280
Speaker 1: What else do you need to do to drive engagement

804
00:37:41,400 --> 00:37:44,120
Speaker 1: if you're looking to kind of yeah, grow your presence, grow.

805
00:37:44,000 --> 00:37:44,560
Speaker 4: Your reach there.

806
00:37:44,960 --> 00:37:50,120
Speaker 3: Okay, so a couple things. Let's talk about utilizing the features.

807
00:37:50,160 --> 00:37:55,400
Speaker 3: So every social media platform has different features that they're prioritizing. Okay,

808
00:37:55,880 --> 00:37:59,239
Speaker 3: So on LinkedIn, it's actually not a video first platform.

809
00:37:59,360 --> 00:38:03,360
Speaker 3: It's not trying to compete with Instagram and TikTok and

810
00:38:03,440 --> 00:38:07,640
Speaker 3: so video content actually performs pretty poorly on that platform.

811
00:38:08,000 --> 00:38:12,319
Speaker 3: So the assets that do perform well are typically pictures

812
00:38:13,080 --> 00:38:15,680
Speaker 3: with like some sort of story that goes along with it,

813
00:38:16,160 --> 00:38:19,319
Speaker 3: a quote card that's like a really easy to read,

814
00:38:19,480 --> 00:38:25,560
Speaker 3: skimmable quote. Okay. Live streams work well on LinkedIn. Polls Okay,

815
00:38:25,680 --> 00:38:29,880
Speaker 3: So it's understanding the features that work for every single platform.

816
00:38:29,920 --> 00:38:33,920
Speaker 3: That's super key. The other thing to think about is

817
00:38:34,160 --> 00:38:36,560
Speaker 3: people are on their phone, okay, so when it comes

818
00:38:36,560 --> 00:38:40,120
Speaker 3: to your assets, video or graphic, you want to make

819
00:38:40,120 --> 00:38:42,719
Speaker 3: them vertical and take up as much real estate as

820
00:38:42,760 --> 00:38:45,120
Speaker 3: possible so that when people are scrolling in their feed,

821
00:38:45,120 --> 00:38:48,160
Speaker 3: they're scrolling through about nine posts that you're actually taking

822
00:38:48,239 --> 00:38:51,560
Speaker 3: up a lot of real estate on the feed a

823
00:38:51,640 --> 00:38:53,839
Speaker 3: crowd everybody else out exactly, so it's going to draw

824
00:38:53,880 --> 00:38:56,440
Speaker 3: more attention, people have more to look at. You actually

825
00:38:56,480 --> 00:38:59,080
Speaker 3: get ranked based on how much time people spend on

826
00:38:59,120 --> 00:39:00,840
Speaker 3: your posts, so it's like they've or to look at,

827
00:39:01,080 --> 00:39:03,560
Speaker 3: So it's really important to do that. The other thing is,

828
00:39:04,680 --> 00:39:08,560
Speaker 3: you know, being skimmable. Okay, if you look on LinkedIn,

829
00:39:08,640 --> 00:39:11,160
Speaker 3: you'll see a lot of the influencers are doing this

830
00:39:11,280 --> 00:39:16,080
Speaker 3: like line by line copywriting. It's called brow atry, and

831
00:39:18,040 --> 00:39:23,640
Speaker 3: that's actually on purpose. LinkedIn's algorithm is actually scanning for formatting,

832
00:39:23,760 --> 00:39:26,200
Speaker 3: and if you have big, chunky paragraphs that are really

833
00:39:26,239 --> 00:39:29,280
Speaker 3: hard to read, nobody wants to do work on social media.

834
00:39:29,320 --> 00:39:33,200
Speaker 3: That's like being the boring person who's lecturing at a party, right,

835
00:39:33,320 --> 00:39:37,680
Speaker 3: So being skimmable right is really important. And the last

836
00:39:37,760 --> 00:39:41,560
Speaker 3: tip that I'll give is that keywords are becoming increasingly important.

837
00:39:41,640 --> 00:39:46,560
Speaker 3: So LinkedIn's moving away from just basing things on engagement.

838
00:39:46,719 --> 00:39:50,640
Speaker 3: So in the past, anything motivational inspirational would go like

839
00:39:50,800 --> 00:39:53,319
Speaker 3: skyrocket on LinkedIn, like you could be like, you know,

840
00:39:53,440 --> 00:39:55,680
Speaker 3: sky's the limit, get a million likes, you know, like

841
00:39:55,960 --> 00:39:59,120
Speaker 3: it was just like anything motivational did amazing, right, And

842
00:40:00,080 --> 00:40:05,080
Speaker 3: now it's all about experts and interest relevancy. So they're

843
00:40:05,120 --> 00:40:07,839
Speaker 3: basically doing a lot of keyword matching, so you've got

844
00:40:07,880 --> 00:40:09,680
Speaker 3: to have more. It's more seu.

845
00:40:09,760 --> 00:40:12,160
Speaker 2: It's like linked sounds like it's turning into Google exactly.

846
00:40:12,400 --> 00:40:15,239
Speaker 3: So it's like you need to infuse your profile with

847
00:40:15,400 --> 00:40:18,880
Speaker 3: keywords that might be found in your target audience's profile,

848
00:40:19,200 --> 00:40:21,319
Speaker 3: and then you need to infuse those keywords in your

849
00:40:21,360 --> 00:40:24,000
Speaker 3: actual posts. And then LinkedIn is doing a better job

850
00:40:24,040 --> 00:40:28,360
Speaker 3: of matching people who want similar content with your content,

851
00:40:28,520 --> 00:40:32,880
Speaker 3: especially if you're somebody that they've identified as an expert

852
00:40:33,120 --> 00:40:36,000
Speaker 3: in the topic that you're talking about, so you might

853
00:40:36,040 --> 00:40:39,000
Speaker 3: have that like LinkedIn top voice badge, or even if

854
00:40:39,040 --> 00:40:42,600
Speaker 3: like your past job history has the same keywords, or

855
00:40:42,640 --> 00:40:46,239
Speaker 3: you've been like recommended for skills in that area, they'll

856
00:40:46,239 --> 00:40:48,760
Speaker 3: identify you as an expert and start serving your content

857
00:40:48,800 --> 00:40:52,440
Speaker 3: to people who want it. So keywords are becoming increasingly important,

858
00:40:52,560 --> 00:40:52,959
Speaker 3: very cool.

859
00:40:53,000 --> 00:40:56,719
Speaker 2: Specifically, you're talking to content creators, folks who might be

860
00:40:56,800 --> 00:41:00,200
Speaker 2: trying to gather together an audience. Do these same tactics

861
00:41:00,239 --> 00:41:02,800
Speaker 2: and utilizing some of these same features. Does that also

862
00:41:02,840 --> 00:41:06,319
Speaker 2: work for someone who's basically looking for just a great

863
00:41:06,440 --> 00:41:08,799
Speaker 2: paying job with a like more of a corporate gig.

864
00:41:08,800 --> 00:41:10,200
Speaker 2: Does that Does it also translate?

865
00:41:10,640 --> 00:41:12,759
Speaker 3: Yeah, So a lot of the people that I work with,

866
00:41:12,840 --> 00:41:17,880
Speaker 3: I have a LinkedIn masterclass, and most of them are entrepreneurs, coaches,

867
00:41:19,080 --> 00:41:21,400
Speaker 3: They've got some sort of small business. But then I

868
00:41:21,480 --> 00:41:25,080
Speaker 3: do have a lot of corporate professionals. And what happens

869
00:41:25,160 --> 00:41:28,360
Speaker 3: is that it gives you more stability in the corporate world.

870
00:41:28,480 --> 00:41:31,399
Speaker 3: I even started my journey on LinkedIn in the corporate world,

871
00:41:31,480 --> 00:41:36,040
Speaker 3: and I remember immediately that, like I started getting more opportunities,

872
00:41:36,040 --> 00:41:39,640
Speaker 3: more exposure. I was getting noticed by higher ups and

873
00:41:39,719 --> 00:41:42,600
Speaker 3: even somebody today. I have a mastermind. Her name's Anita.

874
00:41:42,719 --> 00:41:45,279
Speaker 3: She was telling me that she in her job that

875
00:41:45,360 --> 00:41:48,480
Speaker 3: like everyone now is taking notice and asking her about LinkedIn,

876
00:41:48,560 --> 00:41:52,200
Speaker 3: and she's getting more visibility from higher ups because of

877
00:41:52,239 --> 00:41:54,480
Speaker 3: everything that she's doing on LinkedIn. So a lot of

878
00:41:54,480 --> 00:41:58,399
Speaker 3: people get scared of using their LinkedIn for their own

879
00:41:58,480 --> 00:42:02,600
Speaker 3: personal benefit, But that is a transferable asset. You've got

880
00:42:02,640 --> 00:42:04,920
Speaker 3: to think that if you're in corporate you might want

881
00:42:04,960 --> 00:42:07,239
Speaker 3: to switch jobs one day, you might want to start

882
00:42:07,239 --> 00:42:09,880
Speaker 3: your own thing. This is your way to start building

883
00:42:09,920 --> 00:42:12,799
Speaker 3: that foundation while you have the stability of a full

884
00:42:12,840 --> 00:42:15,720
Speaker 3: time job. So I always encourage people to start building

885
00:42:15,719 --> 00:42:18,520
Speaker 3: their personal brand. You need that more than ever now.

886
00:42:18,640 --> 00:42:20,719
Speaker 3: Even when people are looking to give you a job,

887
00:42:20,760 --> 00:42:23,080
Speaker 3: they want to see you having some sort of personal

888
00:42:23,080 --> 00:42:25,920
Speaker 3: brand and presence. So I think it's a win win

889
00:42:25,960 --> 00:42:26,600
Speaker 3: for everybody.

890
00:42:26,800 --> 00:42:29,279
Speaker 1: Yeah, taking some time to be regular, to kind of

891
00:42:29,280 --> 00:42:31,440
Speaker 1: become a thought leader in your industry, it's only going

892
00:42:31,520 --> 00:42:33,319
Speaker 1: to be good for you. It's only going to bring

893
00:42:33,320 --> 00:42:36,799
Speaker 1: you connections and potentially job offers as well. Question for

894
00:42:36,880 --> 00:42:40,759
Speaker 1: you when you're posting on somebody else's site, especially one

895
00:42:40,800 --> 00:42:43,480
Speaker 1: of these tech companies, and the algorithm determines what everyone's

896
00:42:43,480 --> 00:42:46,439
Speaker 1: going to see you're alluding to it. That can change, right,

897
00:42:46,480 --> 00:42:49,320
Speaker 1: and so it favors one thing over another at different times,

898
00:42:49,640 --> 00:42:51,919
Speaker 1: and it can diminish your voice too, and it can

899
00:42:52,120 --> 00:42:55,080
Speaker 1: really after you've spent years building something, it can kind

900
00:42:55,080 --> 00:42:56,239
Speaker 1: of pull the rug out from under you. I was

901
00:42:56,239 --> 00:42:58,160
Speaker 1: talking to someone the other day and they built up

902
00:42:58,200 --> 00:43:01,680
Speaker 1: a pretty substantial Twitter following and then boom, Twitter changes

903
00:43:01,719 --> 00:43:04,880
Speaker 1: the algorithm and it feels like their post is yelling

904
00:43:04,880 --> 00:43:07,000
Speaker 1: into the void. So how do you think about And

905
00:43:07,080 --> 00:43:10,080
Speaker 1: I think that's why people have prioritized newsletters because it's

906
00:43:10,080 --> 00:43:12,640
Speaker 1: this direct connection to your audience. Full control, Yeah, nobody

907
00:43:12,640 --> 00:43:14,280
Speaker 1: can really take away. So how do you think about

908
00:43:14,640 --> 00:43:17,040
Speaker 1: building and spending so much time creating on the platform

909
00:43:17,040 --> 00:43:18,239
Speaker 1: that you don't have as much control of.

910
00:43:18,880 --> 00:43:21,200
Speaker 3: It's a really good point, and it's something that you know,

911
00:43:21,840 --> 00:43:25,239
Speaker 3: I've been thinking about a lot because even I'm LinkedIn's

912
00:43:25,320 --> 00:43:28,200
Speaker 3: like one of their top creators, and they've even done

913
00:43:28,239 --> 00:43:31,680
Speaker 3: like some shadow banning with me recently because of like

914
00:43:31,719 --> 00:43:35,359
Speaker 3: the whole war that's going on or it's tough, and

915
00:43:35,640 --> 00:43:39,000
Speaker 3: I am a really big advocate of email lists, so

916
00:43:39,239 --> 00:43:42,839
Speaker 3: I've been like driving all of my following to webinars

917
00:43:43,640 --> 00:43:47,040
Speaker 3: where I'm collecting everybody's email and like rapidly growing my

918
00:43:47,120 --> 00:43:51,880
Speaker 3: email list. Because it's true these platforms can change. They

919
00:43:51,880 --> 00:43:56,800
Speaker 3: can also decide to specifically target you based on your beliefs,

920
00:43:56,840 --> 00:44:00,520
Speaker 3: which is really crazy, Like one day we're going to

921
00:44:00,560 --> 00:44:03,640
Speaker 3: look back and we're gonna we won't be able to

922
00:44:03,680 --> 00:44:06,080
Speaker 3: believe that all of this was legal. To be honest,

923
00:44:06,680 --> 00:44:09,000
Speaker 3: it is really really messed up what they're doing to

924
00:44:09,040 --> 00:44:13,040
Speaker 3: people based on beliefs, which is like totally unfair.

925
00:44:13,080 --> 00:44:15,000
Speaker 1: I think it's amazing how a few people working at

926
00:44:15,040 --> 00:44:17,279
Speaker 1: a tech company can have such a domino effect on

927
00:44:17,400 --> 00:44:19,480
Speaker 1: all the rest of us and we just think, oh,

928
00:44:19,480 --> 00:44:22,320
Speaker 1: this is the way the technology operates, but no, there's

929
00:44:22,400 --> 00:44:25,920
Speaker 1: human control and human input into how it operates exactly.

930
00:44:26,080 --> 00:44:29,320
Speaker 3: But long story short, and this is actually going to

931
00:44:29,360 --> 00:44:32,560
Speaker 3: be the topic of my first book, is that algorithms

932
00:44:32,560 --> 00:44:37,560
Speaker 3: always change, but human behavior doesn't. So algorithms change all

933
00:44:37,600 --> 00:44:40,560
Speaker 3: the time, but a lot of the stuff that I

934
00:44:40,640 --> 00:44:43,560
Speaker 3: teach in marketing and and my classes and stuff is

935
00:44:43,640 --> 00:44:47,240
Speaker 3: human behavior because human behavior never changes. And LinkedIn literally

936
00:44:47,280 --> 00:44:50,560
Speaker 3: has a goal to make sure that when something goes viral,

937
00:44:50,960 --> 00:44:53,440
Speaker 3: they are actually studying it to find out how that

938
00:44:53,520 --> 00:44:56,920
Speaker 3: happens so it doesn't happen again. They don't want like,

939
00:44:57,400 --> 00:44:59,719
Speaker 3: you know, just one percent of the creators having all

940
00:44:59,760 --> 00:45:02,759
Speaker 3: the impressions. They want it to be more flat, where

941
00:45:02,760 --> 00:45:06,000
Speaker 3: it's just like experts delivering content to people who want it, right,

942
00:45:06,640 --> 00:45:09,799
Speaker 3: So they're actually not wanting people to go viral, but

943
00:45:10,200 --> 00:45:12,480
Speaker 3: they can't control at the end of the day, what

944
00:45:12,640 --> 00:45:15,399
Speaker 3: makes people click the share button. Yeah, they can try

945
00:45:15,440 --> 00:45:19,359
Speaker 3: all they want, but human behavior doesn't change. Right, So

946
00:45:19,400 --> 00:45:21,440
Speaker 3: it's just like understanding what are the things that I

947
00:45:21,480 --> 00:45:24,759
Speaker 3: need to do that are evergreen that no matter what

948
00:45:24,800 --> 00:45:27,640
Speaker 3: platform might go on, it's going to work because human

949
00:45:27,640 --> 00:45:28,880
Speaker 3: psychology doesn't change.

950
00:45:28,960 --> 00:45:31,080
Speaker 2: I love the things that serve and help people selves,

951
00:45:31,280 --> 00:45:35,760
Speaker 2: Like a promising book is what us sounds like? Yeah, okay, okay,

952
00:45:35,800 --> 00:45:38,000
Speaker 2: So on your podcast, you always ask folks what is

953
00:45:38,040 --> 00:45:41,680
Speaker 2: the secret to profiting in life? Oh, so we're gonna

954
00:45:42,120 --> 00:45:44,839
Speaker 2: actually turn the tables back on you a little bit.

955
00:45:44,920 --> 00:45:48,279
Speaker 2: We're curious to hear your response. What is it that

956
00:45:48,400 --> 00:45:50,720
Speaker 2: allows folks to profit the most of life?

957
00:45:50,880 --> 00:45:54,040
Speaker 3: What is the secret to profiting in life? I think

958
00:45:54,080 --> 00:45:56,799
Speaker 3: I'm going to tie it back to what we were

959
00:45:56,840 --> 00:46:02,240
Speaker 3: talking about earlier, and that's I think the reason why

960
00:46:02,520 --> 00:46:09,120
Speaker 3: I've been really successful is because I fully absorbed myself

961
00:46:09,840 --> 00:46:13,279
Speaker 3: in whatever I'm doing. When I started a podcast, I

962
00:46:13,320 --> 00:46:16,520
Speaker 3: didn't just learn how to be a good interviewer. I

963
00:46:16,560 --> 00:46:20,080
Speaker 3: didn't just learn how to put on the recording software

964
00:46:20,120 --> 00:46:23,920
Speaker 3: and figure out the equipment, and I looked at everything.

965
00:46:24,080 --> 00:46:27,200
Speaker 3: How can I grow, How can I monetize, How can

966
00:46:27,239 --> 00:46:32,000
Speaker 3: I you know, create a business out of this? I

967
00:46:32,040 --> 00:46:35,440
Speaker 3: looked at every single nook and cranny and figured it

968
00:46:35,480 --> 00:46:39,600
Speaker 3: all out. And that's how I became successful. I wasn't

969
00:46:39,640 --> 00:46:42,399
Speaker 3: the best podcast host. I'm still not the best podcast host,

970
00:46:42,480 --> 00:46:46,240
Speaker 3: but I'm literally like number eighty seven podcast in the world.

971
00:46:46,520 --> 00:46:49,680
Speaker 3: Why because I just figured I figured out what I

972
00:46:49,760 --> 00:46:53,040
Speaker 3: am good at within the whole realm of podcasting, and

973
00:46:53,120 --> 00:46:56,279
Speaker 3: I just milked every little inch that I could and

974
00:46:56,400 --> 00:46:59,440
Speaker 3: figured it all out, you know. So it's like I

975
00:46:59,480 --> 00:47:01,440
Speaker 3: meet a lot of podcasters now, for example, that like

976
00:47:01,680 --> 00:47:03,640
Speaker 3: don't know how to monetize or don't and to me,

977
00:47:03,719 --> 00:47:08,040
Speaker 3: it's like mind boggling how they didn't learn their entire industry,

978
00:47:08,120 --> 00:47:10,360
Speaker 3: even if they're not the best at every single part,

979
00:47:10,640 --> 00:47:13,760
Speaker 3: but like fully understanding the landscape of what they're trying

980
00:47:13,760 --> 00:47:14,440
Speaker 3: to play.

981
00:47:14,160 --> 00:47:14,680
Speaker 1: In, right.

982
00:47:14,960 --> 00:47:16,160
Speaker 3: And I think a lot of that has to do

983
00:47:16,200 --> 00:47:19,160
Speaker 3: with like absorbing yourself, not being afraid to learn, like,

984
00:47:19,880 --> 00:47:23,120
Speaker 3: you know, being willing to roll up your sleeves and

985
00:47:23,160 --> 00:47:26,600
Speaker 3: do the nitty gritty, like eventually you can outsource things,

986
00:47:26,640 --> 00:47:29,000
Speaker 3: but you should know how to do everything yourself first,

987
00:47:29,200 --> 00:47:32,520
Speaker 3: you know, So it's like learning the skills, really absorbing yourself,

988
00:47:32,600 --> 00:47:36,200
Speaker 3: not being afraid to learn, and just again like learning

989
00:47:36,200 --> 00:47:39,400
Speaker 3: things A to Z and not trying to find shortcuts

990
00:47:40,160 --> 00:47:40,960
Speaker 3: to your success.

991
00:47:41,360 --> 00:47:43,799
Speaker 1: That's great advice, Paula, thank you, thank you so much

992
00:47:43,840 --> 00:47:46,239
Speaker 1: for joining us today. Where can our listeners find out

993
00:47:46,239 --> 00:47:47,360
Speaker 1: more about you and what you're up to?

994
00:47:47,560 --> 00:47:50,040
Speaker 3: Thanks guys, I really had a great time. Young and

995
00:47:50,120 --> 00:47:53,279
Speaker 3: Profiting is the name of my show. I interview the

996
00:47:53,280 --> 00:47:56,319
Speaker 3: brightest minds in the world, and it is a fantastic show.

997
00:47:56,360 --> 00:47:59,040
Speaker 3: You can listen, learn and profit over there. You can

998
00:47:59,120 --> 00:48:02,440
Speaker 3: also find out more about my company at yapp Media

999
00:48:02,560 --> 00:48:06,759
Speaker 3: that's Yapmedia dot io. And there you can find out

1000
00:48:06,800 --> 00:48:09,799
Speaker 3: about my social agency, my podcast network, which is the

1001
00:48:09,880 --> 00:48:12,560
Speaker 3: number one business and self improvement podcast network. I've got

1002
00:48:12,640 --> 00:48:16,640
Speaker 3: podcasters like Jenna Kutcher, John Lee Dumas, Amy Porterfield and

1003
00:48:16,719 --> 00:48:19,319
Speaker 3: my networks, so it's really growing fast. And then if

1004
00:48:19,360 --> 00:48:21,480
Speaker 3: you guys want to learn about LinkedIn, I have a

1005
00:48:21,520 --> 00:48:24,719
Speaker 3: two day workshop. You guys can actually use code h

1006
00:48:25,040 --> 00:48:29,000
Speaker 3: TM for thirty five percent off at Yapmedia dot Io.

1007
00:48:29,040 --> 00:48:30,680
Speaker 3: Slash course that's.

1008
00:48:30,640 --> 00:48:32,319
Speaker 2: Right, and we'll make sure to link to all of

1009
00:48:32,320 --> 00:48:35,239
Speaker 2: that in our show notes. Halla, thank you so much

1010
00:48:35,239 --> 00:48:37,080
Speaker 2: for taking the time to speak with us today.

1011
00:48:37,280 --> 00:48:38,239
Speaker 3: Thank you guys so much.

1012
00:48:38,520 --> 00:48:40,799
Speaker 4: All Right, man, that was a good one. There's a

1013
00:48:40,800 --> 00:48:41,600
Speaker 4: lot of good take Owa.

1014
00:48:41,640 --> 00:48:43,560
Speaker 1: I was like talking to people who do stuff that's

1015
00:48:43,719 --> 00:48:47,280
Speaker 1: outside of my area of expertise and like LinkedIn are linked,

1016
00:48:47,680 --> 00:48:49,880
Speaker 1: I'm on there have I I don't know if I,

1017
00:48:49,960 --> 00:48:52,120
Speaker 1: like I said, ever posted a single thing, So I

1018
00:48:52,160 --> 00:48:53,879
Speaker 1: think I exist in the ether there.

1019
00:48:53,960 --> 00:48:55,600
Speaker 2: I think I did at one point and it was

1020
00:48:55,680 --> 00:48:58,000
Speaker 2: literally it's funny enough it was. I think it was

1021
00:48:58,040 --> 00:49:00,919
Speaker 2: for SEO purposes and this is like fifteen years ago,

1022
00:49:01,040 --> 00:49:04,920
Speaker 2: but just as far as getting certain domains registered, not

1023
00:49:04,920 --> 00:49:07,680
Speaker 2: domains registered, but accounts registered, just to be able to

1024
00:49:07,680 --> 00:49:10,480
Speaker 2: point to certain resource. But like she mentioned, it doesn't

1025
00:49:10,480 --> 00:49:14,040
Speaker 2: really matter unless you are active. It takes it takes

1026
00:49:14,080 --> 00:49:16,600
Speaker 2: a rolling up your sleeves and doing the work, which

1027
00:49:16,719 --> 00:49:18,960
Speaker 2: and she's the kind of person lose to my takeaway.

1028
00:49:18,600 --> 00:49:20,200
Speaker 4: So that, yeah, go ahead.

1029
00:49:20,239 --> 00:49:22,120
Speaker 2: I think my big takeaway has to do with the

1030
00:49:22,120 --> 00:49:24,279
Speaker 2: fact that she was honing in on skills there at

1031
00:49:24,320 --> 00:49:26,560
Speaker 2: the end, like for her, that was that was going

1032
00:49:26,640 --> 00:49:29,440
Speaker 2: to be the secret to profiting and life and going

1033
00:49:29,520 --> 00:49:33,200
Speaker 2: back to internships and kind of doing the grunt work.

1034
00:49:33,440 --> 00:49:35,760
Speaker 2: A lot of times folks are looking for the shortcut.

1035
00:49:35,800 --> 00:49:38,560
Speaker 2: They're looking for the easiest way to arrive at the destination,

1036
00:49:38,800 --> 00:49:42,360
Speaker 2: and oftentimes that's a high paying position. But by taking

1037
00:49:42,360 --> 00:49:45,719
Speaker 2: the shortcuts, you've missed out on so many different opportunities

1038
00:49:45,760 --> 00:49:48,359
Speaker 2: to learn skills. And these are skills that are going

1039
00:49:48,400 --> 00:49:50,879
Speaker 2: to come in handy all throughout your life. I guess

1040
00:49:50,920 --> 00:49:52,960
Speaker 2: I really and I commented on that during our conversation

1041
00:49:53,000 --> 00:49:56,480
Speaker 2: with her, but I really appreciate her view towards hustling

1042
00:49:56,520 --> 00:49:59,760
Speaker 2: and working hard just as a way that we learn

1043
00:49:59,840 --> 00:50:02,640
Speaker 2: in and how we're formed as individuals. I thought that

1044
00:50:02,680 --> 00:50:03,200
Speaker 2: was really important.

1045
00:50:03,280 --> 00:50:04,799
Speaker 1: Yeah, Basically, I mean what you're referring to is it's

1046
00:50:04,880 --> 00:50:06,560
Speaker 1: kind of it's known as talent stacking, and I think

1047
00:50:06,600 --> 00:50:08,160
Speaker 1: it was the author Scott Adams that came up with

1048
00:50:08,200 --> 00:50:10,960
Speaker 1: that term. But that is it's a powerful thing to

1049
00:50:11,040 --> 00:50:13,759
Speaker 1: be able to say, oh, all these disparate things, well

1050
00:50:13,800 --> 00:50:15,880
Speaker 1: they randomly come together and make me really successful at

1051
00:50:15,920 --> 00:50:18,080
Speaker 1: this thing. And so you might already have a bunch

1052
00:50:18,120 --> 00:50:20,840
Speaker 1: of different talents, Well, it's wise to sit back and

1053
00:50:20,840 --> 00:50:23,200
Speaker 1: think how can I put those together in a way

1054
00:50:23,239 --> 00:50:25,239
Speaker 1: that's going to help me maybe do more with these

1055
00:50:25,239 --> 00:50:27,600
Speaker 1: talents that I'm currently doing. So lots of times you

1056
00:50:27,640 --> 00:50:29,520
Speaker 1: have the talents and you never know how they're going

1057
00:50:29,560 --> 00:50:31,520
Speaker 1: to come together. But it is Yeah, you're right, like

1058
00:50:31,520 --> 00:50:33,759
Speaker 1: putting in the hard work to develop those talents and

1059
00:50:33,800 --> 00:50:36,920
Speaker 1: then trying to fuse them into something maybe that's never

1060
00:50:36,960 --> 00:50:37,479
Speaker 1: been done before.

1061
00:50:37,600 --> 00:50:40,040
Speaker 2: Yeah, it has a multiplying effect, but at least in

1062
00:50:40,120 --> 00:50:42,600
Speaker 2: that way. Yeah, which I totally agree with what you're saying.

1063
00:50:42,640 --> 00:50:45,080
Speaker 2: But I guess my point though, is, don't be afraid

1064
00:50:45,160 --> 00:50:48,880
Speaker 2: of the hard work, especially early on when like we

1065
00:50:48,920 --> 00:50:51,839
Speaker 2: have visions of what success looks like. And what's hard

1066
00:50:51,880 --> 00:50:54,239
Speaker 2: to keep in context is the fact that the folks

1067
00:50:54,280 --> 00:50:56,000
Speaker 2: who arrived at that point, it took them a long

1068
00:50:56,040 --> 00:50:57,440
Speaker 2: time to get to that. It makes me even think

1069
00:50:57,440 --> 00:51:00,719
Speaker 2: of like our parents, think about the cars that they

1070
00:51:00,800 --> 00:51:02,839
Speaker 2: drive or the home that you grew up in, and

1071
00:51:02,840 --> 00:51:04,279
Speaker 2: you go out on your own and you think, well,

1072
00:51:04,400 --> 00:51:07,480
Speaker 2: I got to at least have something like that, except

1073
00:51:07,480 --> 00:51:09,320
Speaker 2: for you forget that it took them like fifteen or

1074
00:51:09,320 --> 00:51:11,000
Speaker 2: twenty years to get to that point, and we want

1075
00:51:11,000 --> 00:51:14,560
Speaker 2: it instantly against the peep of cryptocurrency, right, yes, yes,

1076
00:51:14,600 --> 00:51:17,760
Speaker 2: it's just it's the shortcuts that get rich quick schemes,

1077
00:51:18,200 --> 00:51:21,000
Speaker 2: and there's not enough being said about putting in the

1078
00:51:21,000 --> 00:51:21,959
Speaker 2: time and doing the hard work.

1079
00:51:22,040 --> 00:51:25,200
Speaker 1: Yep, all right, So people, I like when she said

1080
00:51:25,200 --> 00:51:27,840
Speaker 1: that you absorb yourself in the thing that like it

1081
00:51:27,880 --> 00:51:29,480
Speaker 1: was probably a lot of trial and error on LinkedIn

1082
00:51:29,719 --> 00:51:31,759
Speaker 1: for her to get where she is, but it's kind

1083
00:51:31,760 --> 00:51:33,279
Speaker 1: of the thing that anybody can do. You just have

1084
00:51:33,320 --> 00:51:35,560
Speaker 1: to absorb yourself in it. You have to really go

1085
00:51:35,600 --> 00:51:39,080
Speaker 1: after that task and you know, and fail sometimes in

1086
00:51:39,160 --> 00:51:43,120
Speaker 1: order to see the ultimate successes. So and Holla isn't

1087
00:51:43,120 --> 00:51:45,040
Speaker 1: afraid to admit that she failed a bunch of times

1088
00:51:45,080 --> 00:51:46,560
Speaker 1: along the way, or that she at least had some

1089
00:51:46,600 --> 00:51:48,680
Speaker 1: really tough times, had some years that she put in

1090
00:51:48,680 --> 00:51:50,040
Speaker 1: a lot of work and then didn't feel.

1091
00:51:49,800 --> 00:51:52,240
Speaker 2: Like she causted failure. Yeah, she was fired from her internship,

1092
00:51:52,320 --> 00:51:55,240
Speaker 2: like that's that's rough. Yeah, yeah, or failure in school

1093
00:51:55,480 --> 00:51:57,000
Speaker 2: and then going back and succeeding.

1094
00:51:57,080 --> 00:51:57,759
Speaker 4: So I don't know.

1095
00:51:57,960 --> 00:51:59,840
Speaker 1: I love this stick to itiveness. I love that she

1096
00:52:00,640 --> 00:52:04,440
Speaker 1: was absorbing yourself in in everything that she did and

1097
00:52:04,440 --> 00:52:07,000
Speaker 1: and willing to I like to it's not just the job,

1098
00:52:07,040 --> 00:52:10,239
Speaker 1: it's those secondary opportunities that came along. Whether it's in

1099
00:52:10,280 --> 00:52:13,080
Speaker 1: a professional career, whether it's in an internship, it's if

1100
00:52:13,080 --> 00:52:15,000
Speaker 1: you do the bare minimum, guess what, you're not gonna

1101
00:52:15,040 --> 00:52:17,319
Speaker 1: be rewarded in an incredible way. But if you're willing

1102
00:52:17,320 --> 00:52:19,480
Speaker 1: to go above and beyond and jump into those other things,

1103
00:52:19,600 --> 00:52:21,560
Speaker 1: it's not only potentially going to make you more visible

1104
00:52:21,640 --> 00:52:23,880
Speaker 1: within that work work environment, but it's also going to

1105
00:52:23,920 --> 00:52:25,440
Speaker 1: be adding to those talents you're developing too.

1106
00:52:25,560 --> 00:52:27,160
Speaker 4: Most most definitely, yeah.

1107
00:52:27,040 --> 00:52:30,279
Speaker 2: The opportunity set A, but don't forget about opportunity set

1108
00:52:30,280 --> 00:52:32,359
Speaker 2: B as well as lurking like right around the corner

1109
00:52:32,400 --> 00:52:34,760
Speaker 2: right there for you. But all right, man, let's quickly

1110
00:52:35,000 --> 00:52:37,560
Speaker 2: introduce the beer that you and I enjoyed during this

1111
00:52:37,600 --> 00:52:42,000
Speaker 2: episode was how do you say that? Chakaua? Yeah, Chakurra

1112
00:52:42,280 --> 00:52:45,360
Speaker 2: chak Rua. It's a barrel aged Imperial stouts and this

1113
00:52:45,480 --> 00:52:50,040
Speaker 2: is by a Moat Mountain Brewing Company in collaboration with

1114
00:52:50,080 --> 00:52:54,440
Speaker 2: Tamworth Distilling. Evidently because it was Asian and rye whiskey barrow. Yeah,

1115
00:52:54,480 --> 00:52:56,000
Speaker 2: that's must that must have been where they got their

1116
00:52:56,040 --> 00:52:58,160
Speaker 2: their barrels. So this beer was donated to the show

1117
00:52:58,200 --> 00:53:01,520
Speaker 2: by Todd who is in our old neighborhood.

1118
00:53:01,200 --> 00:53:03,320
Speaker 4: Lives literally right down on the same street that I

1119
00:53:03,360 --> 00:53:04,400
Speaker 4: lived on, literally.

1120
00:53:04,200 --> 00:53:07,520
Speaker 2: In between I think, in between you and me down

1121
00:53:07,560 --> 00:53:08,520
Speaker 2: there in Ormwood Park.

1122
00:53:08,600 --> 00:53:11,359
Speaker 1: Yeah, awesome, dude. He brought back a few beers from

1123
00:53:11,360 --> 00:53:13,160
Speaker 1: his trip to I want to say a New Hampshire.

1124
00:53:12,840 --> 00:53:15,480
Speaker 4: Is where this was from. I think, So, what did

1125
00:53:15,520 --> 00:53:16,439
Speaker 4: you dig it? I did?

1126
00:53:16,480 --> 00:53:19,000
Speaker 1: I really enjoyed it, so tasty. What's better than you know,

1127
00:53:19,480 --> 00:53:22,120
Speaker 1: a Rye whiskey barrel aig styt It was and Rye

1128
00:53:22,160 --> 00:53:25,839
Speaker 1: whiskey adds that pepless peppering right and a little spice action,

1129
00:53:25,960 --> 00:53:26,719
Speaker 1: so I feel.

1130
00:53:26,480 --> 00:53:30,080
Speaker 2: Like it offset the sweetness that you would typically sometimes

1131
00:53:30,200 --> 00:53:31,839
Speaker 2: is a little too much when it comes to an

1132
00:53:31,840 --> 00:53:34,240
Speaker 2: imperial style like this, Like obviously you've got the toasty,

1133
00:53:34,360 --> 00:53:37,200
Speaker 2: roasty notes, but sometimes with a higher ABV it can

1134
00:53:37,239 --> 00:53:38,080
Speaker 2: be a little sweet.

1135
00:53:38,120 --> 00:53:40,800
Speaker 4: But yeah, you get a touch of that rye a barrel.

1136
00:53:40,960 --> 00:53:43,280
Speaker 2: It just adds, adds so much more depth and flavor.

1137
00:53:43,400 --> 00:53:44,280
Speaker 2: It was fantastic.

1138
00:53:44,360 --> 00:53:46,520
Speaker 1: Yeah, thanks Todd, appreciate you, man. But that's going to

1139
00:53:46,600 --> 00:53:48,719
Speaker 1: do it for this one, Matt. Until next time, best friends,

1140
00:53:48,760 --> 00:53:50,479
Speaker 1: our best friends out.

1141
00:54:00,520 --> 00:54:02,360
Speaker 2: You can't fool