WEBVTT - Conversations About Brands & Sh*t (Vol. 2) 0:00:01.840 --> 0:00:04.400 Watch up and welcome back to another episode of No 0:00:04.519 --> 0:00:07.520 Sealer's podcast with your host. Now, fuck that with your 0:00:07.560 --> 0:00:16.760 low glasses, Malone ca what that is? 0:00:17.440 --> 0:00:18.880 My household? The same thing too. 0:00:20.360 --> 0:00:23.600 You don't know what? Huh? 0:00:23.960 --> 0:00:26.880 Trying that mother had that head of ordu. Charlotta Magne 0:00:26.920 --> 0:00:29.520 did a dope back because that that's really nice right there. 0:00:29.560 --> 0:00:31.560 Yeah, he paid, he paid some money. Hey, Charla, Man, 0:00:31.560 --> 0:00:36.440 you gotta autograph my ship, nigga, it's really nice the 0:00:36.440 --> 0:00:37.080 one you met. 0:00:38.040 --> 0:00:39.320 Yeah, that's hard. 0:00:40.280 --> 0:00:41.040 That's a good looking hat. 0:00:41.479 --> 0:00:44.479 Black effect and white effect. Peter here man, it's all up. 0:00:44.960 --> 0:00:47.880 I'm surprised you showed up on the Glasses podcast wearing 0:00:47.880 --> 0:00:49.839 a hat with a big letter B on it. 0:00:49.960 --> 0:00:55.360 Boy banging on niggas work too? 0:00:59.520 --> 0:01:02.280 Yeah? Peace. So Now that it's a good movie, like 0:01:02.360 --> 0:01:05.880 a dumb Money where they're teaching you about stocks and shit. 0:01:06.680 --> 0:01:09.000 It's kind of dope. It's like what it is on 0:01:09.040 --> 0:01:13.959 Apple TV. No, it's on Netflix. Dumb Money is about 0:01:14.360 --> 0:01:17.480 the film. It's a film about when kind of the 0:01:17.520 --> 0:01:21.720 public started fucking over like Wall Street with the game stock, 0:01:22.319 --> 0:01:24.720 the game stop Stock and it. 0:01:24.720 --> 0:01:26.319 Was they made a movie out of that. 0:01:26.760 --> 0:01:29.640 Yeah, and it's kind of cool. Because it kind of 0:01:29.680 --> 0:01:32.240 gives you some insights on how stocks work, but it's 0:01:32.240 --> 0:01:35.800 still very vague. Pete, this this your forte, because explain 0:01:35.880 --> 0:01:42.520 to us what happened. But in terms that niggas finances 0:01:42.520 --> 0:01:42.920 could get. 0:01:43.880 --> 0:01:48.880 Yeah, I think basically they had orders out to make purchases, 0:01:48.960 --> 0:01:54.000 like some institutional investors on some of these stocks that 0:01:54.160 --> 0:01:59.120 were projected to on pretty good you know analysis or 0:01:59.280 --> 0:02:01.640 leaked infot or however the hell they did it, they're 0:02:01.680 --> 0:02:06.440 supposed to go down. So a bunch of Internet slusive 0:02:06.800 --> 0:02:08.480 of sorts so to speak, or what do you want 0:02:08.480 --> 0:02:12.160 to call it, the Reddit you know crew, they all 0:02:12.200 --> 0:02:15.000 bought and because and then it just drove the price 0:02:15.120 --> 0:02:19.400 way up, which served you know them pretty well, but 0:02:19.560 --> 0:02:21.839 it also really screwed over the people who had order 0:02:22.320 --> 0:02:25.640 purchases in because you say, Okay, I'm gonna buy next 0:02:25.680 --> 0:02:29.200 week like one hundred thousand shares and you're expecting to 0:02:29.200 --> 0:02:30.840 get to be at six dollars, and all of a sudden, 0:02:30.840 --> 0:02:35.519 it's at forty five dollars. So your commitments you kind 0:02:35.520 --> 0:02:37.560 of kind of fork over a big fat check. 0:02:38.320 --> 0:02:40.920 What's crazy is it almost gave me the feel of 0:02:40.960 --> 0:02:45.280 a real like a revolution, like an economic revolution of sorts. 0:02:45.600 --> 0:02:47.920 Yeah, yeah, that was the feel. 0:02:47.680 --> 0:02:49.840 I got from watching the film. Make sure I check 0:02:49.919 --> 0:02:53.520 that out. Though dumb money. It's dope as fast as 0:02:53.520 --> 0:02:56.120 a motherfucker as far as how you got to pick 0:02:56.200 --> 0:02:58.160 up stocks, and if you don't know much about stocks, 0:02:58.200 --> 0:02:59.960 it's a bit weird, but they give you a decent 0:03:00.200 --> 0:03:03.000 insight to enjoy it. It's I'm fuck with you, gotta 0:03:03.080 --> 0:03:05.480 keep you, gotta pay attention, cub, but just open your eys. 0:03:05.520 --> 0:03:06.240 It'll be fine. 0:03:08.520 --> 0:03:09.920 So I can stay in the house and I go 0:03:09.960 --> 0:03:11.440 outside to spend money. 0:03:11.720 --> 0:03:15.320 Man, Cuse, every day I lead this motherfucker Cuz it's 0:03:15.320 --> 0:03:21.079 one hundred dollars to start. Wow, I'm not exaggerating. Somehow, 0:03:21.360 --> 0:03:22.200 one hundred. 0:03:21.960 --> 0:03:24.280 Dollars You go to the strip club in Palm Delle 0:03:24.280 --> 0:03:24.960 every day. 0:03:25.480 --> 0:03:29.040 Bruh, No fucking way I would even go at all. 0:03:29.560 --> 0:03:32.680 It's just life, man. Fucking I fill up my gas tank. 0:03:32.760 --> 0:03:34.320 I don't know how to just put ten to twenty 0:03:34.360 --> 0:03:37.600 dollars in everywhere I go, and then if I get 0:03:37.640 --> 0:03:41.080 some food, I eat that shit thirty dollars somehow, Like 0:03:41.160 --> 0:03:43.360 I can get grilled chicken. Bro it's a spot that 0:03:43.480 --> 0:03:46.840 sell grilled chicken with rice and beans. Right, I have 0:03:47.040 --> 0:03:52.240 played this twenty two dollars. A double cheese burger combo 0:03:53.000 --> 0:03:56.840 with no onions and extra sauce from doubles cost seventeen 0:03:56.920 --> 0:03:58.480 dollars and eighty six cents. 0:03:58.880 --> 0:04:03.440 Man Chick fil A meals is twenty five dollars, and 0:04:03.600 --> 0:04:04.320 that's cheap. 0:04:05.800 --> 0:04:08.560 Yeah for fast Harden. It's tough. 0:04:09.000 --> 0:04:11.160 It's hard out here for a player, bro. And even 0:04:11.240 --> 0:04:14.920 the gas, like every time I find gas, the gas beat, 0:04:15.800 --> 0:04:20.080 you know. Then I eat Orange Ruffy, you know what 0:04:20.080 --> 0:04:23.520 I mean. Orge Ruffy is fifteen dollars a pounds, so 0:04:23.520 --> 0:04:25.840 you get two pounds of fish, you know what I mean? 0:04:25.880 --> 0:04:27.800 That motherfucker forty dollars. 0:04:27.960 --> 0:04:29.320 They fried for you. 0:04:29.360 --> 0:04:33.160 No, you got fried that shit yourself because it be fresh. 0:04:34.400 --> 0:04:37.400 Yeah, the far raise, huh. 0:04:37.520 --> 0:04:40.839 I mean, Orge Ruffy is just a better fish. I 0:04:40.920 --> 0:04:43.360 don't fuck with tilapia cause that shit came out when 0:04:43.880 --> 0:04:45.880 I remember when they dropped that shit. Then come to 0:04:45.920 --> 0:04:48.479 find out it really is a fake fish. And I 0:04:48.520 --> 0:04:50.760 don't like half fish cause cast fish got skinned like 0:04:50.839 --> 0:04:54.840 humans and they have periods. And then the red snapper, Bro, 0:04:54.920 --> 0:04:57.000 it ain't what it used to be. It ain't snapping 0:04:57.080 --> 0:04:57.440 no more. 0:04:58.400 --> 0:05:01.200 Damn man, so I stayed. 0:05:00.920 --> 0:05:03.039 With the orange ruffy you know what I mean, which 0:05:03.080 --> 0:05:06.039 is a deep c perch, so really could fish, but 0:05:06.040 --> 0:05:10.039 it cost a couple of dollars. When we were talking 0:05:10.040 --> 0:05:12.560 about something earlier, Joey and it was we had a 0:05:12.600 --> 0:05:19.880 great conversation about content, and it just made me think, 0:05:19.960 --> 0:05:23.599 like I've been seeing the West Coast under heavy criticism 0:05:24.160 --> 0:05:30.880 from its own its own media, you know what I mean, 0:05:30.960 --> 0:05:35.599 like its own media, a ton of criticism about what's wrong, 0:05:35.920 --> 0:05:38.360 you know, I mean, it's broken, it's broken, it's broken, 0:05:39.320 --> 0:05:42.159 and it just I want to pick up from that 0:05:42.279 --> 0:05:46.239 same conversation. That's why I brought you back right about 0:05:46.320 --> 0:05:50.600 content right and understanding the record business? Right? Business? Is 0:05:51.279 --> 0:05:53.920 it fair to say it's about commerce to some degree, right, Pete, 0:05:54.080 --> 0:05:57.000 some kind of commerce, that's all's happening for it to 0:05:57.040 --> 0:06:01.520 be business. So if you're not selling records, what are 0:06:01.560 --> 0:06:05.400 you marketing? And I think everybody is in the in 0:06:05.480 --> 0:06:09.400 the publicity like the publicity lottery. Everybody wants to blow 0:06:09.480 --> 0:06:10.760 up and sell themselves. 0:06:11.279 --> 0:06:14.760 Yeah yeah, Oh, there's only two. There are two things 0:06:14.800 --> 0:06:20.839 you can sell musically. You can sell recordings and you 0:06:20.880 --> 0:06:27.000 can sell live performance. That's it. Anything else is ancillary 0:06:27.600 --> 0:06:30.960 and most of them or. 0:06:30.960 --> 0:06:35.960 Their live performances, they're not even selling those. Most niggas 0:06:35.960 --> 0:06:38.560 that's trying to do it, they're not. They're not trying to. 0:06:38.560 --> 0:06:41.840 They're monetizing themselves. And look at me, I know how 0:06:41.839 --> 0:06:48.159 to wrap. Look I'm dope. Look at my clothes. I'm popping. 0:06:49.120 --> 0:06:53.480 It's like where's the music? Though, Like where can we go? 0:06:54.920 --> 0:06:58.000 It's crazy? Man, he's got like five jobs. 0:06:58.720 --> 0:07:01.800 I had a real interesting conversation with Head probably two 0:07:01.800 --> 0:07:06.039 months ago, and like when I first met Head DJ, 0:07:06.120 --> 0:07:08.719 Head shout out to Head. Head wasn't a DJ. He 0:07:08.920 --> 0:07:12.280 was a radio host at Sorito's College. He used to 0:07:12.320 --> 0:07:15.960 do radio at Sorito's College. And him and the homie 0:07:16.000 --> 0:07:20.160 Teddy shout out to the homy Teddy, Uh Teddy cheating 0:07:20.880 --> 0:07:26.720 Teddy is dope. It's my nigga. But again, like I've 0:07:26.720 --> 0:07:28.720 said this a few times, I convinced had to be 0:07:28.760 --> 0:07:33.360 a DJ. But Head was gifted and he's had a skill. 0:07:33.760 --> 0:07:36.240 And I was telling him two months ago, I said, Head, look, man, 0:07:36.280 --> 0:07:38.680 I know you. You know you're doing all this other 0:07:38.720 --> 0:07:43.720 shit based off personality, but yo, you got an actual skill. 0:07:44.160 --> 0:07:46.400 Like Head is a dope DJ. And when I tell 0:07:46.440 --> 0:07:49.360 you this motherfucker picked it up quick, I mean lightning 0:07:49.360 --> 0:07:51.960 it fast. He could read the room and know how 0:07:52.000 --> 0:07:56.040 to move everybody to which you know, way he wanted 0:07:56.040 --> 0:07:59.120 them to do. Like when I used to have head Bro, 0:07:59.200 --> 0:08:02.200 I wouldn't even have to really do a set, Like 0:08:02.320 --> 0:08:05.640 I would rehearse all my songs and Head would guide 0:08:05.680 --> 0:08:09.280 me in my songs. He would figure out what's popping. 0:08:09.960 --> 0:08:12.280 He'll figure out the room, play records, get the room, 0:08:12.360 --> 0:08:14.600 and he'll say, Okay, these are the records we're gonna do. 0:08:14.840 --> 0:08:18.520 Not tell me. He'll just start playing the motherfuckers and 0:08:18.600 --> 0:08:22.040 I just know how they bring in and do every record. 0:08:23.120 --> 0:08:25.640 But that's how good he got. And I was telling him, 0:08:26.160 --> 0:08:28.360 like roughly sixty days ago, I say, man, you gotta 0:08:28.400 --> 0:08:30.920 get back to DJ in like I get you know, 0:08:31.080 --> 0:08:33.600 everything going on with what you're trying to do with 0:08:33.760 --> 0:08:37.640 publicity and your brand as DJ head the person, I said, 0:08:37.640 --> 0:08:42.559 but you skilled as a DJ that always opened every door. 0:08:43.280 --> 0:08:45.720 Every door for him was open because he was such 0:08:45.720 --> 0:08:49.200 a really good DJ. And I don't think he noticed 0:08:49.240 --> 0:08:52.680 it at first. And ironically we talked today and he 0:08:52.800 --> 0:08:55.880 was talking about how he really noticed it and really 0:08:55.960 --> 0:09:01.720 saw it for the first time. No sellers. Gl got 0:09:01.720 --> 0:09:04.840 my man Pete in the house. We're doing some we're 0:09:04.840 --> 0:09:07.320 doing some work. I brought my man Joey Westside back 0:09:07.320 --> 0:09:11.600 from the La Giants. If you heard the conversation about content, 0:09:12.480 --> 0:09:15.199 we're picking up on that conversation about content creating. We're 0:09:15.200 --> 0:09:18.200 picking up on that conversation, you know when it comes 0:09:18.200 --> 0:09:22.040 to marketing. So he's telling me how you went to 0:09:22.120 --> 0:09:24.880 OKAC and just rocked it, and that's head is like 0:09:24.960 --> 0:09:27.640 that fucking up. So he was like, yeah, man, I'm 0:09:27.640 --> 0:09:30.439 finna really get back into it. And I'm like, man, 0:09:30.480 --> 0:09:32.280 you a build a set that you could, you know, 0:09:32.360 --> 0:09:34.960 have five ten thousand people come see you do because 0:09:35.000 --> 0:09:38.160 that's how good you are with your personality. But it 0:09:38.320 --> 0:09:43.120 hit me during this conversation that everybody is in the 0:09:43.200 --> 0:09:47.839 personality lottery. They like, Okay, I want to just hit 0:09:47.880 --> 0:09:52.840 it big and just be popular. And then I understand 0:09:53.120 --> 0:09:56.400 where the record business is going as far as the majors. 0:09:57.000 --> 0:10:04.000 That's why they're just getting popular people and giving records. Right. 0:10:04.720 --> 0:10:09.800 They're finding artists who they know will become popular or 0:10:09.880 --> 0:10:13.640 that that is popular and give them the hit and 0:10:13.679 --> 0:10:14.280 give them hit. 0:10:14.640 --> 0:10:17.680 And put it in and put it behind them, push them, 0:10:17.679 --> 0:10:18.400 make it work. 0:10:19.000 --> 0:10:22.520 So that's the business that the three majors are in. 0:10:22.960 --> 0:10:26.520 So you got everybody trying to follow that business. But 0:10:26.640 --> 0:10:29.680 they don't have the kind of promotional budgets for the 0:10:29.760 --> 0:10:35.800 social media's, whether Spotify, YouTube, and Instagram, none of them. 0:10:36.160 --> 0:10:42.360 They don't have the money to pay, you know, none 0:10:42.360 --> 0:10:44.920 of the looks. They don't have access to the playlisting, 0:10:45.559 --> 0:10:49.880 they don't have access to anything. They don't have access 0:10:49.920 --> 0:10:56.080 to anything. And it's been hitting me over and over, 0:10:56.200 --> 0:11:01.920 dog over and fucking over, like this is what's wrong 0:11:01.960 --> 0:11:09.560 with the West Coast. Like, so it's simply the records 0:11:09.600 --> 0:11:12.520 are not good enough, right, But we're also in a 0:11:12.559 --> 0:11:15.520 weird time where people don't know how to judge music, 0:11:16.040 --> 0:11:17.920 Like we're in a weird time where people don't know 0:11:17.920 --> 0:11:23.240 how to judge food. If you ask most people what's 0:11:23.280 --> 0:11:27.880 the best restaurant, it's probably gonna be some buzzshit. How 0:11:27.920 --> 0:11:30.800 do you argue if somebody say McDonald's is the best restaurant, 0:11:30.880 --> 0:11:34.680 it's the most populated, it's the one everybody goes spend 0:11:34.720 --> 0:11:37.720 their money at. It's the one that got fucking dried. 0:11:38.000 --> 0:11:40.600 Right now, if I go to the motherfucker the motherfucking line. 0:11:40.600 --> 0:11:44.440 It's out the motherfucking drive through. We could try to 0:11:44.440 --> 0:11:47.280 blame it on the marketing. No, it's marketing better, it's available. 0:11:47.720 --> 0:11:50.360 But wendyse don't got no motherfucking line, cause like when 0:11:50.360 --> 0:11:53.800 I go to McDonald's, Taco Bell don't got no lines, 0:11:54.040 --> 0:11:55.760 like when I'm trying to go to McDonald's to get 0:11:55.800 --> 0:11:58.959 some shit. So how could I argue in a time 0:11:59.040 --> 0:12:02.880 when most a lot of people, especially children who are driving, 0:12:02.880 --> 0:12:05.520 A lot of the conversations will tell you this is 0:12:05.559 --> 0:12:08.120 the best fool So how the fuck do we tell 0:12:08.120 --> 0:12:11.800 people what's good music, what's dope? M seeing? How the 0:12:11.840 --> 0:12:15.600 fuck do they know motherfucking McDonald's is the number one 0:12:15.720 --> 0:12:19.800 fucking fast food establishment in the country, if not the 0:12:19.840 --> 0:12:20.520 whole world. 0:12:22.200 --> 0:12:24.240 Mmm, makes sense. 0:12:28.040 --> 0:12:31.360 You, It's like, how do you how do you debate that? 0:12:31.440 --> 0:12:34.320 How do you how do you challenge that? It's like 0:12:34.920 --> 0:12:36.719 and that's how they look at it too, Like you say, 0:12:36.760 --> 0:12:40.000 even our media, they'd be like everybody going there and 0:12:40.040 --> 0:12:42.640 if you say something against that person where everybody's going 0:12:42.679 --> 0:12:44.959 to it, everybody can see you the hater. 0:12:46.559 --> 0:12:50.800 Man. I just saw motherfucker you interview. I explained to 0:12:50.840 --> 0:12:55.840 them Cardi b disc crips and I said, my response 0:12:55.880 --> 0:12:58.280 to that is if she caught on fire, I wouldn't 0:12:58.280 --> 0:13:00.600 pistol put her out. Do you know people are mad 0:13:00.600 --> 0:13:06.000 at me said she's somebody's mom. 0:13:06.480 --> 0:13:10.160 It's just this crip like like crips ain't got kids. 0:13:12.600 --> 0:13:15.440 And it just hit me that we live in a 0:13:15.559 --> 0:13:20.120 time because where everybody is in the I'm telling you, bro, 0:13:20.240 --> 0:13:22.920 they want to be viewed as righteous. So they want 0:13:22.960 --> 0:13:24.800 to stand in the space that they feel the rest 0:13:24.800 --> 0:13:27.520 of the general public will view them as righteous. That's 0:13:27.559 --> 0:13:31.840 what makes gangster raps so great today because we're in 0:13:31.880 --> 0:13:35.040 that time again where everybody's trying to look like they're righteous. 0:13:36.160 --> 0:13:38.960 So I'm asking you, Pete, because Pete, you fuck with 0:13:39.040 --> 0:13:41.880 music a lot more than everybody gives you credit. Why 0:13:41.920 --> 0:13:46.920 don't you listen to West Coast music as a West 0:13:46.960 --> 0:13:47.440 Coast guy? 0:13:49.480 --> 0:13:51.480 Uh, I just said, I don't. There's there's not a 0:13:51.480 --> 0:13:54.040 lot of very compelling artists. There's not a lot of 0:13:54.040 --> 0:13:59.080 compelling really much of anything. I mean as far as 0:13:59.120 --> 0:14:03.600 personalities go, as far as I mean a lot of it, 0:14:03.640 --> 0:14:06.000 I mean like a lot for a long time. Really, 0:14:07.960 --> 0:14:11.360 there were some some good personalities you know, like Snoop 0:14:11.440 --> 0:14:14.560 was a crazy good personality. Igh School was a great personality, 0:14:14.760 --> 0:14:19.240 you know, even like maybe not on a maybe not 0:14:19.400 --> 0:14:23.200 off off Wax, but like on the record, like why 0:14:23.280 --> 0:14:25.160 g had at least kind of a unique ish enough 0:14:25.200 --> 0:14:27.920 person I understand how he got popular, you know what 0:14:27.920 --> 0:14:31.080 I mean? Like I feel like ge Perico has a 0:14:31.080 --> 0:14:36.280 good on microphone personality, you know what I mean. So 0:14:36.320 --> 0:14:39.880 there are people like that, Uh, they're kind of fewing 0:14:39.920 --> 0:14:44.000 far between. I think it's I think some of it is, 0:14:44.080 --> 0:14:47.800 like and it was. It's interesting like we were in 0:14:47.840 --> 0:14:50.480 the in Atlanta and the drive through it like who 0:14:50.680 --> 0:14:52.720 go Church's Chicken or something like that. You were talking 0:14:52.720 --> 0:14:55.000 to a guy on the phone who was like, oh, 0:14:55.040 --> 0:14:57.760 when I want to hear a West Coast song, I 0:14:57.800 --> 0:15:01.600 want to sound like a West Coast song. Right at 0:15:01.640 --> 0:15:03.680 least is the only city that has to have a 0:15:03.800 --> 0:15:09.760 sound that sounds exactly the same forever, well, not other 0:15:09.880 --> 0:15:12.360 like like even like like Miami has a very had 0:15:12.480 --> 0:15:15.320 for a period of time, a very specific sound like 0:15:15.400 --> 0:15:19.480 the Luke the Luke sound that was not the same 0:15:19.480 --> 0:15:22.120 as the Trick sound, which was very specific for a 0:15:22.200 --> 0:15:24.120 very long time, and everybody down here sounded like that 0:15:24.160 --> 0:15:26.360 for like ten years, but then like Cool and Dre 0:15:26.560 --> 0:15:30.040 and those guys changed it up again, and the ones 0:15:30.120 --> 0:15:33.000 doesn't sound like the other. And I think there's a 0:15:33.040 --> 0:15:39.560 little bit of there's there, there's some strain there with 0:15:39.720 --> 0:15:44.200 the expectation or the if it's I don't know if 0:15:44.200 --> 0:15:46.040 it's an expectation or what it is. It's like it's 0:15:46.080 --> 0:15:52.560 it's like this schizophrenic consumer desire of always wanting something 0:15:52.600 --> 0:15:56.080 new and fresh and different, but at the same time 0:15:56.600 --> 0:16:00.080 really going here because you want something that's familiar, and 0:16:00.160 --> 0:16:05.400 you know what that that creates a real intersectional challenge, 0:16:05.800 --> 0:16:08.560 you know, for creativity and marketing. In my opinion, if 0:16:08.600 --> 0:16:11.440 that makes any sense, I can dig it. 0:16:11.640 --> 0:16:15.320 What about you West I You're you're you and deucemag 0:16:15.400 --> 0:16:18.440 make up the La Giants. You're artists, you know what 0:16:18.440 --> 0:16:21.560 I mean. Y'all been making music now for a while. 0:16:22.240 --> 0:16:25.120 Now you're becoming a professional, starting to be in the 0:16:25.200 --> 0:16:30.200 record business. What do you think is wrong with the West? 0:16:31.360 --> 0:16:33.400 Like we've just been talking about, I think a lot 0:16:33.440 --> 0:16:38.040 of dudes are It seemed like they don't know they 0:16:38.160 --> 0:16:41.680 did chase chasing that popularity, man not. I think a 0:16:41.680 --> 0:16:43.760 lot of them too. It seems like a lot of 0:16:43.840 --> 0:16:47.280 dudes are real amateur at it. Like when you listen 0:16:47.320 --> 0:16:52.160 to some dudes, you can hear the potential, but it's 0:16:52.160 --> 0:16:56.360 almost like they rap into it, be like a hustle, 0:16:57.360 --> 0:16:58.640 like you know what I'm saying, let me just put 0:16:58.680 --> 0:16:59.200 stuff out. 0:16:59.240 --> 0:16:59.800 I'm a rap. 0:16:59.840 --> 0:17:02.480 I'm like, I say, look at me. But it don't 0:17:02.720 --> 0:17:04.880 it be like it's like lacks of days ago. It's 0:17:04.880 --> 0:17:09.000 not like it's not produced well, you know, Russian, Russian 0:17:09.040 --> 0:17:12.240 to put it out, like you know, the conversation becomes 0:17:12.359 --> 0:17:15.600 putting out a lot of music maybe, or you know 0:17:15.600 --> 0:17:18.160 what I'm saying, or they feel like they need a feature, 0:17:18.280 --> 0:17:21.320 or sometimes niggas be thinking they got to dress a 0:17:21.359 --> 0:17:23.040 certain way, you know what I mean, they got to 0:17:23.160 --> 0:17:25.320 look a certain way in order for it to work. 0:17:25.720 --> 0:17:28.399 And it's like you more, you more into what you 0:17:28.480 --> 0:17:32.520 look like than being good at creating the music itself. 0:17:33.440 --> 0:17:37.639 But to Pete, but to Pete's point, in a time 0:17:37.720 --> 0:17:42.880 where we see everything, uh first, before we hear everything back, 0:17:43.440 --> 0:17:46.560 you know, thirty years ago. You know it's nineteen ninety four, 0:17:46.720 --> 0:17:51.920 we heard everything first, so you had to be extra 0:17:53.000 --> 0:17:57.200 careful with what you put out sonically because we heard 0:17:57.200 --> 0:17:58.400 it first Coie and Pete. 0:17:59.280 --> 0:18:03.200 I think you hit on something that struck a nerve 0:18:03.280 --> 0:18:04.720 or be real quick and not in a bad way. 0:18:05.240 --> 0:18:13.440 But in LA hip hop is swept up and has 0:18:13.520 --> 0:18:16.320 been for a very long time in a very materialist 0:18:17.080 --> 0:18:22.560 sort of image. Right the West Coast has always hedged 0:18:22.600 --> 0:18:24.880 against that. Rappers from the West Coast look a lot 0:18:24.920 --> 0:18:27.680 more plain. They don't stun out a lot of the 0:18:27.720 --> 0:18:31.280 same stuff, and in LA that's not really a cool 0:18:31.320 --> 0:18:33.680 thing to do in general. And if you were gonna 0:18:33.760 --> 0:18:38.520 like really like, you know, do some eye popping, it's 0:18:38.560 --> 0:18:41.640 gonna have to be like seventy eight hundred thousand dollars, 0:18:42.480 --> 0:18:44.560 Whereas if you're coming out of Manifest or you're coming 0:18:44.560 --> 0:18:47.200 out of Louisville, you can do some twenty thousand dollars 0:18:47.280 --> 0:18:50.480 and look like you did some great shit, right, And 0:18:50.840 --> 0:18:55.879 there's maybe some relatability to some listening audience to go, oh, yeah, no, 0:18:55.960 --> 0:18:58.480 that's cool. I get that. I can almost kind of 0:18:58.520 --> 0:19:01.240 sort of relate that. Not like I'm gonna wear a 0:19:01.400 --> 0:19:03.680 pro club in khakis and hop out of a seven 0:19:03.800 --> 0:19:07.000 hundred thousand dollars car on a cliff and Malibu overlooking 0:19:07.000 --> 0:19:10.040 the ocean and a thirty million dollar mansion like that. 0:19:10.160 --> 0:19:13.320 It's too it's too far away from the minds of 0:19:13.359 --> 0:19:14.320 a lot of consumers. 0:19:14.320 --> 0:19:15.040 You know what I'm saying. 0:19:15.040 --> 0:19:17.480 To be impressive on the West Coast, to be impressive 0:19:17.480 --> 0:19:20.120 in other places that might be challenged too. 0:19:20.560 --> 0:19:23.480 I've thought about that too. I've talked about this. I've 0:19:23.520 --> 0:19:27.040 said one of the greatest blessings of the West and 0:19:27.119 --> 0:19:30.120 the reason it did so well was because it was 0:19:30.400 --> 0:19:34.960 the everyday humans rap. Right, you can be ice Q 0:19:35.240 --> 0:19:39.520 the first day you saw NWA even growing up, I've 0:19:39.520 --> 0:19:43.480 remember seeing Yeah, I remember seeing some of the ll 0:19:43.560 --> 0:19:46.760 coolj's outfitting. I'm a nigging like this shit. You know 0:19:46.800 --> 0:19:51.080 this nigga wear MCM and badly these is two hundred 0:19:51.119 --> 0:19:53.200 dollars shoes in the fucking eighties of more, you. 0:19:53.119 --> 0:19:53.600 Know what i mean. 0:19:53.720 --> 0:19:57.280 So like the way, Yeah and Adidas jumpsuit and a 0:19:57.400 --> 0:19:59.280 gold chain must cost a ton of money in the 0:19:59.320 --> 0:20:00.480 middte all. 0:20:00.400 --> 0:20:03.480 These gold change versus the first time you saw a Waight. 0:20:07.040 --> 0:20:09.120 But it goes to that point, Joey, We've been talking 0:20:09.160 --> 0:20:12.000 about that hip hop is the voice of the poor kids, 0:20:12.640 --> 0:20:15.240 the poor kids being the cool kids. It was the voice. 0:20:15.640 --> 0:20:19.000 So the first time you saw NWA. People don't realize 0:20:19.080 --> 0:20:23.080 why it was so polarizing because they looked like regular niggas. 0:20:23.720 --> 0:20:26.800 You could buy the outfit that they had on for 0:20:26.960 --> 0:20:30.600 twenty six dollars. The shoes was cheap. They wore a 0:20:30.720 --> 0:20:34.480 crew neck sweater, dickie work pants, work pants pants, and 0:20:34.520 --> 0:20:37.680 people that worked at the factory. Even when you got 0:20:37.720 --> 0:20:40.040 to death Row, you know what I mean. You see 0:20:40.080 --> 0:20:43.200 these dudes wearing penalties. They sold that at every corner 0:20:43.240 --> 0:20:47.160 store around the country. Dickies. They had these old cars 0:20:47.200 --> 0:20:49.199 that you push out the yard and you painted them 0:20:49.240 --> 0:20:53.640 and you fixed them up. Everything about it embraced being 0:20:53.840 --> 0:20:57.520 poured in a way nobody else had ever done it before. 0:20:58.600 --> 0:21:02.240 Nobody had ever done it before, Like that hip hop was, 0:21:02.600 --> 0:21:04.720 you know, in his earliest face. Even the first time 0:21:04.760 --> 0:21:08.880 you saw a million them, these dudes looked like real entertainers, 0:21:09.040 --> 0:21:10.600 you know what I'm saying. They was like they had 0:21:10.720 --> 0:21:14.560 custom outfits and ship and ll and you know Caine 0:21:14.720 --> 0:21:20.680 and look like money slick Rick. The niggas from the 0:21:20.760 --> 0:21:23.320 West No n w a Q quick. 0:21:25.480 --> 0:21:28.080 At the liquor stove and they look like it. 0:21:28.560 --> 0:21:32.400 And I guess that's why everybody related to them. Outside. 0:21:32.480 --> 0:21:37.920 Even the attitude was so free and to your point, Pete, 0:21:37.960 --> 0:21:40.480 fast forward thirty years. If you look at some of 0:21:40.520 --> 0:21:44.240 the videos, some of these houses are not obtainable. They're 0:21:44.320 --> 0:21:48.000 too far out the way, like cash money. It only 0:21:48.119 --> 0:21:50.639 worked with cash money. And the foreign cars because they 0:21:50.720 --> 0:21:54.879 looked like Project Niggas in foreign cars. They wasn't wearing designer. 0:21:55.600 --> 0:21:59.560 Well that not all those cars were crazy fucking expensive, 0:22:00.920 --> 0:22:02.879 you know, like some of those things were just like 0:22:03.000 --> 0:22:05.080 E class Mercedeses and shit like that. 0:22:05.520 --> 0:22:08.040 You know, as youngsters, we didn't know the difference. We 0:22:08.240 --> 0:22:10.840 just fans of what we see, you know what I'm saying. 0:22:11.600 --> 0:22:14.399 Like I was thinking about who's this HyG did a 0:22:14.480 --> 0:22:16.960 song and I only know it because like Maya Bliss, 0:22:17.200 --> 0:22:18.440 who I used to know from the Stars, and a 0:22:18.480 --> 0:22:20.680 couple other girls whose faces were familiar to me. I 0:22:20.720 --> 0:22:22.040 remember seeing the video because I was like, oh, I 0:22:22.119 --> 0:22:25.720 know those girls. But they're next to a fucking Phantom, 0:22:26.320 --> 0:22:29.440 and then they're next to a Lamborghini, and then and 0:22:29.720 --> 0:22:34.000 they're like at a house they rented in the hills 0:22:34.040 --> 0:22:36.719 somewhere that is an eight figure property. It's just it's 0:22:37.160 --> 0:22:41.200 way man, yea. And the other thing is it's there's 0:22:41.359 --> 0:22:43.640 no spectrum of it. It's not like, oh yeah, they're 0:22:43.640 --> 0:22:46.520 doing all this other stuff, but they got that cool watch. 0:22:46.640 --> 0:22:49.919 It's like a band and I want that. No, they 0:22:49.960 --> 0:22:52.119 don't have a watch on. All they have on is 0:22:52.200 --> 0:22:56.399 fifteen million dollars, so it's that or nothing, and then use. 0:22:56.320 --> 0:22:59.080 It sometimes don't even match the scenery. It's like because 0:22:59.160 --> 0:23:02.640 videos and music is supposed to be cohesive, and it's 0:23:02.720 --> 0:23:05.320 like a nigga can be. It's just a lot going on. 0:23:05.600 --> 0:23:08.719 You could tell people are really trying to mimic whoever 0:23:08.840 --> 0:23:09.480 they listen to. 0:23:10.200 --> 0:23:13.840