WEBVTT - Get more organized, with Laurie Palau

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura, Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>episode is going to be a longer one part of

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<v Speaker 1>the series where I interview fascinating people about how they

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<v Speaker 1>take their days from great to awesome and any advice

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<v Speaker 1>they have for the rest of us. So today I

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<v Speaker 1>am delighted to welcome Lauri Palau to the show. She

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<v Speaker 1>is the host of the Organized Life podcast, author of

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<v Speaker 1>the book Hot Mess, owner of the business Simply Be Organized. So, Laurie,

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<v Speaker 1>welcome to the show.

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<v Speaker 2>Thank you so much. It's a pleasure to be here.

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<v Speaker 2>I love sitting on the other side of a podcast.

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<v Speaker 1>Most absolutely, it's a totally different experience. So why don't

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<v Speaker 1>you tell our listeners a little bit about yourself?

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<v Speaker 2>Okay, well, I'll try to give it the quick, short version.

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<v Speaker 2>So I'm a mom to two grown ish kids. I

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<v Speaker 2>have a almost twenty two year old and year old,

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<v Speaker 2>so kind of in a new season of.

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<v Speaker 3>Life for my youngest.

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<v Speaker 2>Just graduated college and so that's bringing on a whole

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<v Speaker 2>different type of mothering. And then professionally, I run a

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<v Speaker 2>company called Simply Be Organized, where I write teach speak

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<v Speaker 2>all about decluttering all parts of your life, whether it's

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<v Speaker 2>the physical stuff in your home, whether it's more of

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<v Speaker 2>the productivity side of things where you're reducing things in

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<v Speaker 2>your calendar, or just kind of relational things that are

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<v Speaker 2>the mental block of keeping you stuck where you are.

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<v Speaker 2>And yeah, and I have a I had a podcast

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<v Speaker 2>for eight years, and I just made the decision that

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<v Speaker 2>when we talk about editing our lives and things that

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<v Speaker 2>you know we need to make changes, we just made

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<v Speaker 2>the decision that we are going to be ending our show,

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<v Speaker 2>which is scary and exciting all the things.

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<v Speaker 3>Also, that's kind of.

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<v Speaker 2>Where I am personally and professionally.

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<v Speaker 1>And how did you get involved in the organizing business?

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<v Speaker 2>So it was really by happenstance. I tell the story.

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<v Speaker 2>It was very anticlimactic in a sense that I was

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<v Speaker 2>just always somebody that was very organized. When my kids

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<v Speaker 2>were little, my husband traveled a ton, so I had

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<v Speaker 2>to create systems and strategies for my own sanity. That

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<v Speaker 2>was it, And I guess my brain just works that way.

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<v Speaker 2>And my past life, I was an executive recruiter and

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<v Speaker 2>I loved working with people. I always liked working with

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<v Speaker 2>people and finding out what motivated them, And in my

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<v Speaker 2>old world, it was although what motivated them for changing

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<v Speaker 2>their careers?

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<v Speaker 3>Was it freedom? Was it?

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<v Speaker 2>Status?

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<v Speaker 3>Was it? You know?

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<v Speaker 2>Fill in the blank. And in the recession of two

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<v Speaker 2>thousand and eight two thousand and nine, much of my

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<v Speaker 2>client work was impacted and a friend of mine who's

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<v Speaker 2>an interior designer, made the recommendation of like, hey, you

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<v Speaker 2>might want to try doing this professionally. And I really

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<v Speaker 2>took the skills that I was using with recruiting and

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<v Speaker 2>just applied them in a different realm. And so I

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<v Speaker 2>started working with people to find out about their motivation

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<v Speaker 2>for holding onto things or wanting to get rid of things.

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<v Speaker 2>And I found that there was a lot of overlap

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<v Speaker 2>in the work that I was doing.

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<v Speaker 3>It was just showing up differently.

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<v Speaker 1>Yeah, And one of the things you talk about, I

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<v Speaker 1>love the big phrase on your website, it's not about

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<v Speaker 1>the bins. So for those of us who think that organization,

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<v Speaker 1>you know, we like our bins, perhaps why is it

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<v Speaker 1>not about the bins?

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<v Speaker 2>Because for me, and this is where I always put

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<v Speaker 2>the disclaimer that I pretend I'm a fake therapist, I'm

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<v Speaker 2>really not.

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<v Speaker 3>So with all and.

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<v Speaker 2>The utmost respect to anybody that has letters after their name.

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<v Speaker 3>I do not.

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<v Speaker 2>But after doing this for fifteen years and just kind

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<v Speaker 2>of being a student of personalities and human development, I

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<v Speaker 2>really find that clutter is the symptom and disorganization is

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<v Speaker 2>the symptom.

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<v Speaker 3>And really I can give you the tools to meeting

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<v Speaker 3>the bin, the.

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<v Speaker 2>Basket, the filing, cabinet, whatever, and we can create those systems,

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<v Speaker 2>but ultimately it's about how it makes us feel. How

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<v Speaker 2>does this stuff make us feel? What is driving our

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<v Speaker 2>behavior to make the decisions or not make the decisions

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<v Speaker 2>to either act or not act on our stuff. And

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<v Speaker 2>once we have that light bulb switch, that's when change

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<v Speaker 2>really happens. And so many people think, if I just

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<v Speaker 2>had and I know for myself, right, if I just

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<v Speaker 2>had the beautiful built in closet, if I just had

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<v Speaker 2>the custom budroom, if I just had the fill in

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<v Speaker 2>the blank, then my problems wouldn't be there. And we

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<v Speaker 2>all know this in so many different aspects of our lives.

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<v Speaker 2>That's just not the case. We have to really kind

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<v Speaker 2>of get in beneath the surface.

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<v Speaker 1>Well, what is cluttery symptom of? Then if that's the

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<v Speaker 1>if that's the symptom, what is it. Yeah.

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<v Speaker 2>I mean I think for a lot of people, it

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<v Speaker 2>can range right, it can range anywhere from it's a

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<v Speaker 2>symptom of chaos. It's a symptom of control. It's a

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<v Speaker 2>symptom of you know, I have like these like five

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<v Speaker 2>kind of c's. You know, it's confusion, it is, you know,

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<v Speaker 2>people are paralyzed where they are. There's all of these

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<v Speaker 2>different reasons. There's not just one reason why we get stuck.

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<v Speaker 2>And you know, I think the key to unlocking what

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<v Speaker 2>clutter where your own clutter pitfall is is doing some

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<v Speaker 2>self discovery. And sometimes, you know, when I go deep

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<v Speaker 2>and we look at sometimes it is situational. I call

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<v Speaker 2>it like situational clutter versus crime clutter. Situational clutter is Listen,

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<v Speaker 2>we're in a busy season of life. We've got kids,

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<v Speaker 2>we're running around, We're using our home as it drop zone.

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<v Speaker 2>So we're not really spending the time to put this

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<v Speaker 2>stuff away, put the laundry, you know, do the laundry,

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<v Speaker 2>put it away, go through the mail, and we just

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<v Speaker 2>need to kind of get back on track. That's situational clutter.

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<v Speaker 2>And maybe it is something as benign as hey, let's

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<v Speaker 2>get this bin or basket, and it's gonna solve the problem.

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<v Speaker 2>But what where it starts to become a pain point

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<v Speaker 2>for people is when it becomes goes into more of

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<v Speaker 2>the chronic, like this is an ongoing issue in our home,

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<v Speaker 2>and this is I'm constantly the only one, you know,

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<v Speaker 2>I'm filling in the blank, right, I'm the only one

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<v Speaker 2>that cleans up after everybody or nobody listens to me,

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<v Speaker 2>or you know, why can't I No matter how much

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<v Speaker 2>I declutter, it just keeps creeping back. And then it's

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<v Speaker 2>let's look at, well, what are the patterns of behavior?

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<v Speaker 2>How you communicating? Is it a problem with yourself? Is

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<v Speaker 2>something that you're not holding yourself accountable? Is it I'm

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<v Speaker 2>not communicating the expectation clearly with the other people in

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<v Speaker 2>my house, which is oftentimes the case. And so when

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<v Speaker 2>we look at kind of all the different nuances, that's

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<v Speaker 2>when we can start to develop an actual system that

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<v Speaker 2>is going to hopefully be sustainable for you.

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<v Speaker 1>I must say, is one of those c's children, yea,

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<v Speaker 1>because I feel like, I mean, I can have a

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<v Speaker 1>good grasp on my own stuff and it's fine, but

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<v Speaker 1>I have many many other people bringing things into the house.

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<v Speaker 2>Yeah, and that, and that's real, and that's a struggle

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<v Speaker 2>that most of my clients and most of the people

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<v Speaker 2>that I work with are struggling with.

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<v Speaker 3>And I get it, you.

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<v Speaker 2>Know, and that's why I always kind of lead with.

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<v Speaker 2>And I only had two humans. You have five kids,

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<v Speaker 2>you know, and so everyone's coming with their own stuff

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<v Speaker 2>literally and figuratively. That is going to get in the

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<v Speaker 2>way of how you want to get that done.

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<v Speaker 1>Yeah, all right, Well we're going to take a quick

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<v Speaker 1>ad break and then I will be back with more

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<v Speaker 1>from Louri Palou. Well, I am back talking with Louri Palau,

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<v Speaker 1>who's the owner of the business simply be organized, all right,

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<v Speaker 1>So I love practical tips on this show. We've talked

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<v Speaker 1>about the deeper issues of clutter. But if somebody's like, Okay,

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<v Speaker 1>I want, you know, some quick solutions, some things that

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<v Speaker 1>I can do maybe today to help with the organization

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<v Speaker 1>in my life, whether that's you know, stuff or whether

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<v Speaker 1>it's temporal or whatever it is, what do you have

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<v Speaker 1>for us?

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<v Speaker 3>Okay?

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<v Speaker 2>So, I mean there are some basics which are I

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<v Speaker 2>really think doing a sweep of your house on the

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<v Speaker 2>regular is really important, and that could mean you know, sweeping,

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<v Speaker 2>getting if you have little ones at home getting the toys,

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<v Speaker 2>you know, corralled and wrangled. And I'm not saying you

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<v Speaker 2>have to be doing it ten times a day, but

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<v Speaker 2>have a couple of like design pockets in your day,

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<v Speaker 2>whether it's first thing in the morning, obviously before bed.

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<v Speaker 2>Maybe there's a midday sweep if you're home, just to

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<v Speaker 2>kind of keep things at bay. I'm a big fan

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<v Speaker 2>also of not having dirty dishes in the sink. That

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<v Speaker 2>might be my thing. I like to create a system

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<v Speaker 2>for running the dishwasher. And it's funny now that I

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<v Speaker 2>used to always, you know, say, run the dishwasher every day,

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<v Speaker 2>run the dishrusher every day, and when I had a

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<v Speaker 2>busy household with lots of people, that was a no brainer.

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<v Speaker 2>Now when it's just my husband and myself, we're not

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<v Speaker 2>necessarily running it every day, but I still get in

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<v Speaker 2>the habit of running it at night when I do

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<v Speaker 2>run it, and so that way it gets unloaded first

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<v Speaker 2>thing in the morning, and so any dirty dishes throughout

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<v Speaker 2>the day can just funnel themselves into there. Another quick

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<v Speaker 2>tip that I have for people is go through the

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<v Speaker 2>mail every day. I try not to even bring in

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<v Speaker 2>the junk mail. I would put it right in the

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<v Speaker 2>recycling bin. But I go through the mail every day

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<v Speaker 2>and if you and this is obviously space dependent, but

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<v Speaker 2>one of the things that was a huge game changer

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<v Speaker 2>when it came to that paper clutter was we moved

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<v Speaker 2>our shredder downstairs into our I have a desk command

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<v Speaker 2>center in my kitchen. Totally get it that not everybody

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<v Speaker 2>has this space, but I moved my shredder there, and

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<v Speaker 2>that eliminated that extra step of going, oh, I need

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<v Speaker 2>to go up to my home office and have this

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<v Speaker 2>pile of stuff to shred. I could just do it

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<v Speaker 2>on the spot. So just making things super, super convenient

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<v Speaker 2>and easy so that you're adding fewer steps to get

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<v Speaker 2>your stuff.

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<v Speaker 1>Done, yeah, because if it takes a lot of time

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<v Speaker 1>and effort, you're.

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<v Speaker 3>Not going to do it right.

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<v Speaker 1>Absolutely, Yeah, No, I love that. That's good. I'm curious

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<v Speaker 1>if you have any particular routines that make you more productive.

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<v Speaker 1>I mean, so we start to transition into scheduling here.

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<v Speaker 2>Yeah, I mean this, And again I always feel like

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<v Speaker 2>this sounds so obvious, but maybe it doesn't.

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<v Speaker 3>I'm not sure.

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<v Speaker 2>I have always gotten up earlier than my kids. I've

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<v Speaker 2>always created an extra buffer. I'm a morning person, but

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<v Speaker 2>I like to have that even if it's fifteen to

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<v Speaker 2>thirty minutes, where I could have a cup of coffee,

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<v Speaker 2>I could just sit with my thoughts. I've gone through

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<v Speaker 2>different seasons of my life. Sometimes I would journal, sometimes

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<v Speaker 2>I would read, sometimes I would scroll. Whatever it is

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<v Speaker 2>that you are going to do for me. Having that

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<v Speaker 2>little buffer allows me to then when I had a

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<v Speaker 2>kick into mom mode or going off to work mode

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<v Speaker 2>or mode or whatever it was, I could then flip

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<v Speaker 2>that switch.

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<v Speaker 3>But I needed that break.

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<v Speaker 2>I call it putting the margin in my day, and

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<v Speaker 2>so that always has helped me. So that's kind of

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<v Speaker 2>like my morning routine. And then I'm a big time blocker.

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<v Speaker 2>And I know you're a productivity person, so I'm sure

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<v Speaker 2>your listeners are familiar with that.

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<v Speaker 3>But I like to just chunk my time into so that.

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<v Speaker 2>I I know, when I know, like I'm in work mode,

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<v Speaker 2>short of an emergency that's coming up, I will just

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<v Speaker 2>tailor any personal stuff or volunteer stuff or stuff that's

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<v Speaker 2>not related to work later. And I give myself that

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<v Speaker 2>permission because I know that this window of time, whatever

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<v Speaker 2>that window of time is, allows me to be focused

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<v Speaker 2>in on that task, and I do the same when

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<v Speaker 2>it comes to decluttering a space. You know, I'm giving

0:12:53.280 --> 0:12:57.320
<v Speaker 2>myself x amount of time, whether it's twenty minutes, thirty minutes,

0:12:57.360 --> 0:13:02.440
<v Speaker 2>an hour, four hours, whatever that window is. I'm like,

0:13:02.679 --> 0:13:06.240
<v Speaker 2>I'm setting aside this time to do this task and

0:13:07.280 --> 0:13:10.600
<v Speaker 2>everything else can wait. That means laundry, meal prep whatever.

0:13:11.080 --> 0:13:14.080
<v Speaker 1>Do people wind up with cluttered schedules in the same

0:13:14.120 --> 0:13:15.840
<v Speaker 1>way that they wind up with cluttered homes.

0:13:15.880 --> 0:13:17.160
<v Speaker 3>Oh? Absolutely. We call it.

0:13:17.240 --> 0:13:20.280
<v Speaker 2>Yes, we call it calendar clutter. Here when I teach

0:13:20.280 --> 0:13:23.800
<v Speaker 2>about clutter, I talk about three main types. The physical clutter,

0:13:23.840 --> 0:13:26.040
<v Speaker 2>which is the stuff that you see, the emotional clutter,

0:13:26.080 --> 0:13:29.000
<v Speaker 2>which is like guilt or fear that holds people back,

0:13:29.040 --> 0:13:31.960
<v Speaker 2>and then calendar clutter. Obviously there's other clutter, like digital

0:13:31.960 --> 0:13:36.040
<v Speaker 2>clutter and things like that. But those three areas if

0:13:36.080 --> 0:13:38.760
<v Speaker 2>you were to look at like a you know, a

0:13:38.840 --> 0:13:42.640
<v Speaker 2>diagram like, you would see them as like concentric circles overlapping.

0:13:42.720 --> 0:13:44.720
<v Speaker 2>That's kind of the visual that I give to people,

0:13:45.240 --> 0:13:50.760
<v Speaker 2>and that calendar clutter will indirectly oftentimes lead to the

0:13:50.800 --> 0:13:53.560
<v Speaker 2>physical clutter because if you are so busy and you

0:13:53.600 --> 0:13:57.680
<v Speaker 2>are constantly on the go, it doesn't leave time for

0:13:57.760 --> 0:14:02.600
<v Speaker 2>you to address the physical stuff that needs attending to laundry, dishes, mail,

0:14:03.320 --> 0:14:03.880
<v Speaker 2>what have you.

0:14:04.400 --> 0:14:05.800
<v Speaker 1>So how can we get rid of some of that

0:14:05.840 --> 0:14:06.600
<v Speaker 1>schedule clutter.

0:14:07.360 --> 0:14:09.480
<v Speaker 2>I think it comes down to prioritizing what are your

0:14:09.480 --> 0:14:16.360
<v Speaker 2>goals really and how important is this thing to you?

0:14:16.360 --> 0:14:20.000
<v Speaker 2>You know, I make a lot of analogies about working

0:14:20.040 --> 0:14:26.440
<v Speaker 2>out and you know, health and fitness to decluttering your life,

0:14:26.800 --> 0:14:31.600
<v Speaker 2>whatever that looks like. And if you're you know, something's

0:14:31.640 --> 0:14:34.280
<v Speaker 2>going to give. And I'm always here to tell people,

0:14:34.320 --> 0:14:37.960
<v Speaker 2>like listen, if you want to be scheduled constantly, then

0:14:38.000 --> 0:14:42.120
<v Speaker 2>you have to be okay with either outsourcing and paying

0:14:42.160 --> 0:14:44.440
<v Speaker 2>somebody to do the things that need to get done,

0:14:45.160 --> 0:14:47.960
<v Speaker 2>or come to a piece of acceptance that you're.

0:14:47.760 --> 0:14:49.720
<v Speaker 3>Going to have that if you are.

0:14:49.800 --> 0:14:53.120
<v Speaker 2>And like, you know, a realistic analogy would be it's

0:14:53.160 --> 0:14:55.960
<v Speaker 2>summertime now, at least at the time that we're recording this,

0:14:56.480 --> 0:14:57.720
<v Speaker 2>people want to be outside.

0:14:57.840 --> 0:14:58.240
<v Speaker 3>I get it.

0:14:58.280 --> 0:14:59.320
<v Speaker 2>You want to go to the beach, you want to

0:14:59.320 --> 0:15:01.800
<v Speaker 2>go to the lake, you want to or wherever. And

0:15:01.840 --> 0:15:05.400
<v Speaker 2>if you're gone all weekend, every single weekend, and you

0:15:05.520 --> 0:15:09.320
<v Speaker 2>work during the week, that leaves you little time to

0:15:09.360 --> 0:15:12.400
<v Speaker 2>get done those things. So maybe giving yourself a past

0:15:12.440 --> 0:15:14.080
<v Speaker 2>that Okay, our house is going to be a little

0:15:14.080 --> 0:15:15.920
<v Speaker 2>bit more messy, but if that stresses you out, then

0:15:15.960 --> 0:15:19.720
<v Speaker 2>you have to be intentional. I have that discipline because

0:15:19.920 --> 0:15:24.040
<v Speaker 2>really so much of organizing, once you find that system

0:15:24.080 --> 0:15:26.920
<v Speaker 2>and strategy that works for you, it's really just about

0:15:27.000 --> 0:15:30.280
<v Speaker 2>Vinson repeat, it's the discipline of doing it. Just like

0:15:30.440 --> 0:15:34.080
<v Speaker 2>if you were to work out or eat healthy, it's

0:15:34.200 --> 0:15:36.480
<v Speaker 2>just to say, Okay, I'm not going to eat the

0:15:36.520 --> 0:15:38.280
<v Speaker 2>ice cream, or I'm not gonna have dessert, or maybe

0:15:38.280 --> 0:15:40.320
<v Speaker 2>you want to have it, and that's okay, but then

0:15:40.360 --> 0:15:42.960
<v Speaker 2>you have to just accept the fact that maybe the

0:15:43.000 --> 0:15:44.480
<v Speaker 2>scale is not going to move in the direction I

0:15:44.520 --> 0:15:47.000
<v Speaker 2>wanted to, but I enjoyed the ice cream. So you

0:15:47.040 --> 0:15:51.080
<v Speaker 2>just have to kind of recognize you you necessarily can't

0:15:51.120 --> 0:15:53.240
<v Speaker 2>have both things at the same time.

0:15:53.520 --> 0:15:57.440
<v Speaker 1>Yeah, I mean, it's the reality that household management and

0:15:57.520 --> 0:16:01.600
<v Speaker 1>life administration take time, and we can tell ourselves that

0:16:01.640 --> 0:16:05.600
<v Speaker 1>they don't, but then they're going to stack up and

0:16:05.960 --> 0:16:08.240
<v Speaker 1>create this this sort of schedule clutter, or you can

0:16:08.280 --> 0:16:11.320
<v Speaker 1>sort of have the time built in to deal with

0:16:11.360 --> 0:16:13.720
<v Speaker 1>them and understand that this. You know, if you don't

0:16:13.720 --> 0:16:15.840
<v Speaker 1>want it to take time, that doesn't really matter. It's

0:16:15.840 --> 0:16:17.600
<v Speaker 1>like it's either your time or somebody's time.

0:16:17.880 --> 0:16:19.840
<v Speaker 3>Right, Absolutely, absolutely.

0:16:19.920 --> 0:16:23.200
<v Speaker 2>I used to I haven't said it much recently, but

0:16:23.280 --> 0:16:27.280
<v Speaker 2>I used to talk really about be looking at yourself

0:16:27.280 --> 0:16:30.320
<v Speaker 2>as the CEO of your home, and the CEO of

0:16:30.520 --> 0:16:34.360
<v Speaker 2>like in any business, oversees everything and then they have

0:16:34.520 --> 0:16:39.880
<v Speaker 2>different people that facilitate different aspects of the business. And

0:16:39.920 --> 0:16:41.640
<v Speaker 2>if you look at your home that way, and you

0:16:41.680 --> 0:16:46.200
<v Speaker 2>can itemize, okay, who is being in charge of this

0:16:46.280 --> 0:16:49.920
<v Speaker 2>particular area and maybe that's you, maybe that's a pay professional,

0:16:50.120 --> 0:16:52.560
<v Speaker 2>maybe that's your kids, maybe that's your spouse, whatever that

0:16:52.600 --> 0:16:57.080
<v Speaker 2>looks like, but really identifying it because we can't do

0:16:57.360 --> 0:16:59.280
<v Speaker 2>all of the things all the time, just like a

0:16:59.680 --> 0:17:01.840
<v Speaker 2>just like in a business, you can't have one person

0:17:01.880 --> 0:17:02.640
<v Speaker 2>just running the show.

0:17:02.800 --> 0:17:05.000
<v Speaker 1>Absolutely, all right, We're going to take one more quick

0:17:05.040 --> 0:17:06.880
<v Speaker 1>ad break and then i'll be back with more from

0:17:07.000 --> 0:17:16.960
<v Speaker 1>Louri Palou. Well, I am back talking with Lauri Palou,

0:17:17.000 --> 0:17:19.959
<v Speaker 1>who's the owner of the Simply Be Organized business and

0:17:20.000 --> 0:17:22.720
<v Speaker 1>has also been the host of the Disorganized Life podcast.

0:17:22.760 --> 0:17:26.119
<v Speaker 1>But we learned earlier that you are you know, going

0:17:26.160 --> 0:17:28.520
<v Speaker 1>to be ending that I wonder if you can talk

0:17:28.520 --> 0:17:29.360
<v Speaker 1>about that decision.

0:17:30.040 --> 0:17:33.280
<v Speaker 2>Yeah, It was probably one of the hardest professional decisions

0:17:33.320 --> 0:17:35.960
<v Speaker 2>I've had to make. So I don't know if there's

0:17:36.000 --> 0:17:38.480
<v Speaker 2>a lot of you know, entrepreneurs that are listening to

0:17:38.520 --> 0:17:38.800
<v Speaker 2>your show.

0:17:38.840 --> 0:17:40.000
<v Speaker 3>I'm imagining that there are.

0:17:41.000 --> 0:17:43.280
<v Speaker 2>But anytime you have to walk away from something that

0:17:43.320 --> 0:17:50.240
<v Speaker 2>you like and that you are good at is really hard.

0:17:50.600 --> 0:17:54.840
<v Speaker 2>And you know, I wrote an article afterwards, you know,

0:17:54.880 --> 0:17:57.520
<v Speaker 2>I wrote a letter to my to my listeners to

0:17:57.840 --> 0:18:00.040
<v Speaker 2>just again not only thank them, but to say I

0:18:01.400 --> 0:18:04.960
<v Speaker 2>really put my organizer hat on and try to channel

0:18:05.240 --> 0:18:08.520
<v Speaker 2>how my clients feel about getting rid of things that

0:18:08.560 --> 0:18:12.080
<v Speaker 2>they might still love but maybe aren't serving them the

0:18:12.119 --> 0:18:13.360
<v Speaker 2>way they once were.

0:18:14.040 --> 0:18:16.119
<v Speaker 3>And it's okay to grieve that.

0:18:16.240 --> 0:18:18.800
<v Speaker 2>And so for me, it really came down to the

0:18:18.800 --> 0:18:23.159
<v Speaker 2>fact that I was entering this new season of life

0:18:23.280 --> 0:18:25.040
<v Speaker 2>I've been talking about on the show and also on

0:18:25.040 --> 0:18:28.320
<v Speaker 2>my social media. We bought a little cottage that we've

0:18:28.320 --> 0:18:32.040
<v Speaker 2>been renovating, and that is taking up a lot of

0:18:32.080 --> 0:18:36.920
<v Speaker 2>my time and attention, and I needed to create space

0:18:37.560 --> 0:18:40.920
<v Speaker 2>for something new and I don't even know what that is,

0:18:41.160 --> 0:18:45.480
<v Speaker 2>and that's really scary also in its own right. But

0:18:45.600 --> 0:18:49.199
<v Speaker 2>I knew that my calendar was full with all the

0:18:49.240 --> 0:18:51.960
<v Speaker 2>things that I was doing and what was required of

0:18:52.000 --> 0:18:56.119
<v Speaker 2>the podcast, And as much as I love it, I

0:18:56.240 --> 0:18:59.160
<v Speaker 2>felt to a degree, I've said all of the key

0:18:59.240 --> 0:19:01.320
<v Speaker 2>things I want wanted to be a resource for people,

0:19:01.359 --> 0:19:06.720
<v Speaker 2>and it's still there. But I needed to say, Okay,

0:19:06.960 --> 0:19:09.320
<v Speaker 2>let's let's give space for something new.

0:19:09.680 --> 0:19:10.960
<v Speaker 3>And so it was.

0:19:10.960 --> 0:19:15.520
<v Speaker 2>Really hard and we're i'll see what. I'll see what happens.

0:19:15.520 --> 0:19:19.840
<v Speaker 2>I always say, never say never. I love this medium,

0:19:19.880 --> 0:19:22.919
<v Speaker 2>I love this platform. I mean, I love helping people.

0:19:23.000 --> 0:19:24.560
<v Speaker 3>So we'll see. Yeah.

0:19:24.840 --> 0:19:28.240
<v Speaker 1>Well, I say that open space invites opportunity in a

0:19:28.280 --> 0:19:30.639
<v Speaker 1>way that a cluttered calendar can. I mean, it's just

0:19:30.680 --> 0:19:33.639
<v Speaker 1>you can't say yes to new things if you feel

0:19:33.640 --> 0:19:36.040
<v Speaker 1>like every minute is spoken for. So I mean, it's

0:19:36.080 --> 0:19:38.840
<v Speaker 1>always exciting to see what comes next. But I've been

0:19:38.840 --> 0:19:40.840
<v Speaker 1>interesting to see with your business. I mean because with

0:19:40.920 --> 0:19:44.280
<v Speaker 1>a business like organizing, obviously, there's only so much that

0:19:44.359 --> 0:19:46.600
<v Speaker 1>you personally can do right and if you you know,

0:19:46.600 --> 0:19:48.560
<v Speaker 1>there's only so much it can grow if you are

0:19:48.840 --> 0:19:51.639
<v Speaker 1>you know, in people's houses for a certain amount of time.

0:19:52.280 --> 0:19:54.400
<v Speaker 1>And so you've you've come up with some interesting ways

0:19:54.400 --> 0:19:58.800
<v Speaker 1>to scale a business that is based around you. So

0:19:58.840 --> 0:20:00.399
<v Speaker 1>I wonder if you could talk a little bit about that.

0:20:01.000 --> 0:20:05.600
<v Speaker 2>Yeah, thanks, And I it's very interesting because I started

0:20:05.680 --> 0:20:08.159
<v Speaker 2>in this business in two thousand and nine, and I

0:20:08.240 --> 0:20:11.960
<v Speaker 2>tell people all the time, especially for newer organizers, just

0:20:12.000 --> 0:20:14.720
<v Speaker 2>to put it in context, there was no Instagram and

0:20:14.760 --> 0:20:18.120
<v Speaker 2>there was no Pinterest when I started. So you think

0:20:18.160 --> 0:20:22.760
<v Speaker 2>about how these platforms, especially in my world of organizing,

0:20:23.080 --> 0:20:26.040
<v Speaker 2>have helped people start, scale and grow their businesses like

0:20:26.080 --> 0:20:30.679
<v Speaker 2>that didn't even exist back when I started. And you know,

0:20:30.760 --> 0:20:33.840
<v Speaker 2>I think when you're in any type of hands on

0:20:33.960 --> 0:20:39.199
<v Speaker 2>business where it's a time for money trade, scaling has

0:20:39.240 --> 0:20:40.679
<v Speaker 2>a couple of different ways they can do it. You

0:20:40.720 --> 0:20:43.360
<v Speaker 2>can either scale it by bringing in a team and

0:20:43.480 --> 0:20:47.719
<v Speaker 2>basically duplicating yourself or other versions of yourself. And I

0:20:47.760 --> 0:20:50.879
<v Speaker 2>didn't necessarily. I had assistance, but I didn't want to

0:20:50.920 --> 0:20:54.600
<v Speaker 2>necessarily go that route because then your life becomes a

0:20:54.600 --> 0:20:57.280
<v Speaker 2>lot of management and project management.

0:20:57.560 --> 0:20:58.320
<v Speaker 3>Of other people.

0:20:58.680 --> 0:21:01.640
<v Speaker 2>And I really love the relatetional piece that one on

0:21:01.640 --> 0:21:05.280
<v Speaker 2>one and so in order for me to scale, because

0:21:05.320 --> 0:21:07.159
<v Speaker 2>like you said, there are only so many hours in

0:21:07.200 --> 0:21:11.600
<v Speaker 2>a day, I had to basically develop other revenue streams

0:21:12.080 --> 0:21:18.000
<v Speaker 2>that could complement an offset, either peaks and valleys within

0:21:18.359 --> 0:21:22.680
<v Speaker 2>the business of like when times were, you know, slower

0:21:22.720 --> 0:21:27.240
<v Speaker 2>with clients, or just other ways that I could tap

0:21:27.280 --> 0:21:31.960
<v Speaker 2>into different markets. And so, in my specific case, I

0:21:32.160 --> 0:21:36.920
<v Speaker 2>started a speaker series called the Clutter Clinic, and it

0:21:37.000 --> 0:21:38.440
<v Speaker 2>was designed as a way.

0:21:39.000 --> 0:21:41.520
<v Speaker 3>I've noticed early on that.

0:21:41.400 --> 0:21:44.960
<v Speaker 2>There were a lot of people that were very interested

0:21:45.000 --> 0:21:47.440
<v Speaker 2>in what I was saying. They were that this is

0:21:47.480 --> 0:21:49.880
<v Speaker 2>back in the blog like when blogging was in its heyday.

0:21:50.640 --> 0:21:53.919
<v Speaker 2>They were subscribed to my blog, they were getting my email,

0:21:54.040 --> 0:21:56.720
<v Speaker 2>they were on my email list, all the things, but

0:21:56.800 --> 0:22:00.439
<v Speaker 2>they weren't converting to be a client. And maybe they

0:22:00.480 --> 0:22:04.199
<v Speaker 2>weren't converting to a client because of embarrassment. Maybe they

0:22:04.240 --> 0:22:08.119
<v Speaker 2>weren't converting client because of cost. Maybe it was another reason.

0:22:08.119 --> 0:22:09.760
<v Speaker 2>Maybe it was that I think I can do it myself,

0:22:09.920 --> 0:22:12.119
<v Speaker 2>or I want to do it myself. I want to

0:22:12.119 --> 0:22:14.200
<v Speaker 2>be a di wire. I just don't have the tools.

0:22:14.720 --> 0:22:17.320
<v Speaker 2>And so I said, how can I reach that market

0:22:17.400 --> 0:22:22.119
<v Speaker 2>and essentially monetize that market that isn't necessarily falling into

0:22:22.160 --> 0:22:25.159
<v Speaker 2>that textbook luxury client that wants you to come and

0:22:25.200 --> 0:22:27.600
<v Speaker 2>do it with them or for them. And so I said,

0:22:27.600 --> 0:22:29.720
<v Speaker 2>what if I developed this lunch and learned series where

0:22:29.720 --> 0:22:35.239
<v Speaker 2>people could pay, they get some content and have it

0:22:35.280 --> 0:22:38.600
<v Speaker 2>in a fun, very non threatening way and then leave

0:22:38.720 --> 0:22:43.400
<v Speaker 2>with some action steps. And so that wound up becoming

0:22:43.520 --> 0:22:45.879
<v Speaker 2>another revenue stream for me to and it was a

0:22:45.920 --> 0:22:49.160
<v Speaker 2>win win because I was able to access another market

0:22:49.480 --> 0:22:53.160
<v Speaker 2>and also be able to share kind of my strategies

0:22:53.160 --> 0:22:58.640
<v Speaker 2>and theories. And then once the podcast came about, it

0:22:58.640 --> 0:23:02.239
<v Speaker 2>opened up another door for which I hadn't originally thought of,

0:23:02.880 --> 0:23:04.840
<v Speaker 2>but it opened up the door to allow me to

0:23:05.440 --> 0:23:10.879
<v Speaker 2>mentor other professional organizers. And I started the podcast in

0:23:10.880 --> 0:23:14.080
<v Speaker 2>twenty seventeen and just again for contacts. That's when, like

0:23:14.119 --> 0:23:19.040
<v Speaker 2>Marie Condo started becoming really popular. And then once COVID

0:23:19.119 --> 0:23:21.480
<v Speaker 2>hit and a lot of people were trying to figure

0:23:21.520 --> 0:23:26.560
<v Speaker 2>out alternative ways to generate money. And with social media,

0:23:27.000 --> 0:23:29.480
<v Speaker 2>you know, there's a low bower of entry for the

0:23:29.520 --> 0:23:31.520
<v Speaker 2>professional organizing space, which is a good.

0:23:31.440 --> 0:23:32.120
<v Speaker 3>And a bad thing.

0:23:32.680 --> 0:23:34.240
<v Speaker 2>And so you had a lot of people that were

0:23:34.280 --> 0:23:37.440
<v Speaker 2>coming in and starting either side hustles or starting businesses.

0:23:37.920 --> 0:23:41.639
<v Speaker 2>But they really struggled with some of the tactical business acumen. Right,

0:23:41.640 --> 0:23:43.840
<v Speaker 2>they knew how to organized, that wasn't the issue. They

0:23:43.880 --> 0:23:48.080
<v Speaker 2>love that, but running a business, running an organizing business.

0:23:47.760 --> 0:23:50.000
<v Speaker 3>Was a little bit of a struggle and so the.

0:23:51.800 --> 0:23:57.399
<v Speaker 2>Podcast attracted organically other people interested in the space, and

0:23:57.480 --> 0:24:01.439
<v Speaker 2>so that allowed me to then develop a mentorship program

0:24:01.480 --> 0:24:05.479
<v Speaker 2>where I do group in individual mentorship where I'm teaching

0:24:05.520 --> 0:24:08.720
<v Speaker 2>other organizers how to sustainably grow their businesses in their

0:24:08.760 --> 0:24:09.800
<v Speaker 2>respective markets.

0:24:09.920 --> 0:24:13.800
<v Speaker 1>Excellent, excellent, Well, Laurie, I always ask people on the

0:24:14.040 --> 0:24:16.680
<v Speaker 1>show this question, what is something you have done recently

0:24:17.119 --> 0:24:19.440
<v Speaker 1>to take a day from great to awesome?

0:24:21.960 --> 0:24:23.320
<v Speaker 3>That's a really good question.

0:24:28.119 --> 0:24:31.560
<v Speaker 2>I really think it comes down to gratitude and just

0:24:31.640 --> 0:24:35.760
<v Speaker 2>your mindset right of just recognizing.

0:24:35.640 --> 0:24:40.320
<v Speaker 3>That where you are is a gift. And you know, I.

0:24:40.440 --> 0:24:44.480
<v Speaker 2>Just came off of being having the luxury of being

0:24:44.520 --> 0:24:47.919
<v Speaker 2>away for almost a month at our beach house renovating it,

0:24:48.600 --> 0:24:51.840
<v Speaker 2>which I've never in my life been away for that long.

0:24:51.880 --> 0:24:55.320
<v Speaker 2>And I'll yes, I was working remotely, but I just

0:24:55.520 --> 0:24:59.720
<v Speaker 2>kept reminding myself, like how fortunate I am not only

0:24:59.720 --> 0:25:02.280
<v Speaker 2>to be to like be in this beautiful space, but

0:25:02.400 --> 0:25:05.600
<v Speaker 2>just like that I was healthy and that I had

0:25:05.960 --> 0:25:09.199
<v Speaker 2>you know, all of these I have great friendships and relationships,

0:25:09.560 --> 0:25:12.159
<v Speaker 2>and so wherever you are, even if you're not doing

0:25:13.240 --> 0:25:16.480
<v Speaker 2>that and you're in the weeds, trying to just take

0:25:16.520 --> 0:25:19.960
<v Speaker 2>that moment of gratitude for whatever it is that you're

0:25:20.000 --> 0:25:24.919
<v Speaker 2>grateful for. I think just really helps me to elevate

0:25:25.760 --> 0:25:28.919
<v Speaker 2>kind of what's going on, even when things don't necessarily

0:25:28.960 --> 0:25:30.520
<v Speaker 2>go exactly the way that you want.

0:25:31.119 --> 0:25:32.639
<v Speaker 3>That can really reframe.

0:25:33.040 --> 0:25:35.800
<v Speaker 1>Yeah, absolutely, you can savor the good things that are

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<v Speaker 1>happening and sure get through the bed. So, Laurie, where

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<v Speaker 1>can people find you?

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<v Speaker 2>So best place to find me is my website, which

0:25:43.359 --> 0:25:45.960
<v Speaker 2>is the hub of all the things, and that's simply

0:25:46.080 --> 0:25:50.480
<v Speaker 2>the letter B like Boyorganized dot com and you can

0:25:50.760 --> 0:25:53.399
<v Speaker 2>connect up. There's a link for the podcast because even

0:25:53.440 --> 0:25:56.600
<v Speaker 2>though we're not doing new episodes, we have over five

0:25:56.680 --> 0:26:01.199
<v Speaker 2>hundred episodes of all kinds of organizing stuff and there's

0:26:01.760 --> 0:26:04.160
<v Speaker 2>you know, the book and coaching and all that fun

0:26:04.200 --> 0:26:04.720
<v Speaker 2>stuff there.

0:26:04.920 --> 0:26:07.480
<v Speaker 1>Absolutely all right, Well, Laurie, thank you so much for

0:26:07.560 --> 0:26:10.439
<v Speaker 1>joining us. Thank you to everyone for listening. If you

0:26:10.480 --> 0:26:13.560
<v Speaker 1>have feedback about this or any other episode, you can

0:26:13.600 --> 0:26:17.080
<v Speaker 1>always reach me at Laura at Laura vandercam dot com.

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<v Speaker 1>And in the meantime, this is Laura. Thanks for listening,

0:26:20.880 --> 0:26:29.920
<v Speaker 1>and here's to making the most of our time. Thanks

0:26:29.960 --> 0:26:34.080
<v Speaker 1>for listening to Before Breakfast. If you've got questions, ideas

0:26:34.200 --> 0:26:37.640
<v Speaker 1>or feedback. You can reach me at Laura at Laura

0:26:37.720 --> 0:26:47.119
<v Speaker 1>vandercam dot com. Before Breakfast is a production of iHeartMedia.

0:26:47.720 --> 0:26:51.679
<v Speaker 1>For more podcasts from iHeartMedia, please visit the iHeartRadio app,

0:26:51.960 --> 0:27:04.560
<v Speaker 1>Apple Podcasts, or wherever you listen to your favorite shows.