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Speaker 1: Welcome to this week's version of a Cowboy Life, the

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Speaker 1: Storytelling Podcast, brought to you by Smoothie King. Blending goodness

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Speaker 1: to fuel your greatness. I'm Brady Tinker. Today's story is

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Speaker 1: about a man you all no doubt feel close to

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Speaker 1: because he's been calling your Dallas Cowboy football games since

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Speaker 1: nineteen seventy six. Brad Schamp has always been that voice

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Speaker 1: of the Dallas Cowboys. You can hear his love for

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Speaker 1: the team no matter how well or badly they're playing.

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Speaker 1: Brad has always been the one commentator that understood the

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Speaker 1: way I played, and he seemed to have an insight

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Speaker 1: to all the players and what our weaknesses were and

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Speaker 1: what our strength were. And he was the first person

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Speaker 1: that understood what my mentality was as I played. He

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Speaker 1: was the only commentator that knew what was going on

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Speaker 1: in my head when that ball was in the air

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Speaker 1: and I was king in on it to getting an interception.

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Speaker 1: That alone impressed me, the fact that Brad Sham knew

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Speaker 1: exactly I was thinking of what I was feeling before

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Speaker 1: I would make a play on the ball, and I

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Speaker 1: have never ever tried to tell him about it. He

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Speaker 1: told me about how I looked when I'm about to

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Speaker 1: get an interception. I didn't know that it was visually

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Speaker 1: visible to me. That lets me know how well not

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Speaker 1: only does he knows football, how well he knows the

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Speaker 1: football players. Very nice of you, Everson Walls, and well said.

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Speaker 1: You know. Sports broadcasters and fans have a relationship. Broadcasters

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Speaker 1: paint the game's picture for us, of the setting and

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Speaker 1: about our players. They're players too, but we don't listen

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Speaker 1: all that closely about them. The men who announced our games,

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Speaker 1: about our teams, they are us. They are regular people

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Speaker 1: who have the world's best job, hanging out around our

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Speaker 1: team during the week, only to be on site as

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Speaker 1: the games begin. We depend on them to tell us

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Speaker 1: the truth, to report on the game taking place in

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Speaker 1: front of them to the best of their ability, and

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Speaker 1: we know they do because they are family. Hey, Cowboys, fans,

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Speaker 1: meet your uncle, Brad. Hey unc, where are you from?

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Speaker 1: All over the place? Britty from Chicago. My dad's job

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Speaker 1: as an optometrist took him to various places, mostly but

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Speaker 1: not exclusively, in the Midwest. He would go to a

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Speaker 1: place for about two years, then they'd move them somewhere else,

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Speaker 1: with Kansas twice, Tapeka Mobile Alabama, San Juan, Puerto Rico

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Speaker 1: before we went back to the Chicago area of where

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Speaker 1: I went to high school. In case you haven't figured

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Speaker 1: it out yet, that is the soothing voice of Cowboys

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Speaker 1: play by play man and the voice of the Dallas Cowboys,

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Speaker 1: Brad Sham. Brad, as you heard, was Ray's quote all

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Speaker 1: over the place, but called Chicago home. He is an

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Speaker 1: eleven time Texas Broadcaster of the Year and is in

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Speaker 1: the Texas Radio Hall of Fame. But about that part

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Speaker 1: of your youth when your family was bouncing around quite

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Speaker 1: a bit, how hard was that? Everybody else had all

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Speaker 1: kinds of friends that they knew all through school and

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Speaker 1: I never had that because we moved, like I said,

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Speaker 1: every two years. So that was that was hard. Chicago

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Speaker 1: was better than I went three years of high school there,

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Speaker 1: so that's that's still home. So high school in Chicago,

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Speaker 1: then onto the University of Missouri and their school of journalism.

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Speaker 1: Do you know what you wanted to do? Absolutely? I

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Speaker 1: wanted to be a baseball announcer. We were living in

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Speaker 1: Chicago and I watched the Cubs in white Sox every day.

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Speaker 1: I figured out about the age of fourteen I was

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Speaker 1: not going to be playing center field for the White Sox,

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Speaker 1: and I literally had an epiphany one day. It'd be

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Speaker 1: two games a day on I would watch both games.

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Speaker 1: I literally had this epiphany one day that the announcers

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Speaker 1: were the same announcers that I was hearing every day,

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Speaker 1: and that meant they had to be at the ball

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Speaker 1: game every day. I'd like to go to the ball

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Speaker 1: game every day. That was my home motivation. So I

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Speaker 1: had to go into college at Missouri to be a journalist.

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Speaker 1: Serve you, everybody in the journalism school had to take

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Speaker 1: everything that I found helpful, not at the time, but ultimately,

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Speaker 1: you know, you kind of understood the reasoning for it.

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Speaker 1: When I got into the radio and TV business, one

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Speaker 1: of the first things my producer, Hammond Reynolds said to

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Speaker 1: me was say yes to everything. I too, now understand

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Speaker 1: the reasoning for it. If I knew what the photogs

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Speaker 1: and the camera guys did, and the writers and the editors,

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Speaker 1: I would be better at my job in the end.

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Speaker 1: So tell me more about your time at Missouri, please.

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Speaker 1: In my senior year, I had the opportunity to work

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Speaker 1: the first semester a commercial radio station as the news reporter.

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Speaker 1: The second semester I worked for the television station in Columbia, Missouri.

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Speaker 1: I actually did the seven twenty five am local news

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Speaker 1: in the Today Show on Tuesdays and Thursdays in the

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Speaker 1: second semester of my senior year. The publication, The College

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Speaker 1: Gazette currently ranks the journalism school at the University of

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Speaker 1: Missouri in Columbia, Missouri, the second best in the nation.

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Speaker 1: Brad got a great opportunity and he made them most

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Speaker 1: of it. But I have another question, So did you

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Speaker 1: take to that right away? Were you comfortable with that rightaway? Yeah,

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Speaker 1: I'd had my high school had a radio station, a

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Speaker 1: commercial station. I started. The first broadcasting of any kind

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Speaker 1: I ever did. Was then I did a scoreboard show

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Speaker 1: for football my sophomore year in high school, and my

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Speaker 1: senior year I did play by play for baseball and basketball.

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Speaker 1: I was on the path then of that this is

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Speaker 1: what I want to do, So I was comfortable with it.

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Speaker 1: So no nerves at all doing live or radio and

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Speaker 1: TV shows to thousands and thousands of homes. I can't

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Speaker 1: see any little red light comes on. If you can

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Speaker 1: follow directions, you can do it. It's not as simple

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Speaker 1: as that, I assure you the thing that will make

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Speaker 1: you calm before going live on TV or radio. Preparation.

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Speaker 1: If you know everything about your topic, then you can relax,

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Speaker 1: right Brad. And the funny thing about the preparation is

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Speaker 1: it's not because everything goes the way you prepared for it.

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Speaker 1: It's just that when things don't go the way you

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Speaker 1: prepared for it, you're prepared. That's a great fun of

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Speaker 1: the job. You don't know what's going to happen. You're

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Speaker 1: just prepared for the unexpected. Got it. So everything is

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Speaker 1: going as planned. You've been to a great school, made

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Speaker 1: the most of your opportunities, and you feel ready for

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Speaker 1: what's next. But what was it you said about the unexpected?

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Speaker 1: I was at the in the first year of the lottery,

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Speaker 1: so I missed my graduation and my roommate's wedding to

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Speaker 1: spend the summer of nineteen seventy at Fort Polk, Louisiana.

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Speaker 1: No I do not recommend summering at Fort Polk, but

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Speaker 1: there I was nonetheless infantry. When I got out, the

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Speaker 1: draftees and enlisted men in my company were on their

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Speaker 1: way to Vietnam, and those of us who were National

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Speaker 1: guardsmen and reservists went home and home then became Dallas.

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Speaker 1: Quote home became Dallas because, as you might have guessed,

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Speaker 1: Brad's father had once again been transferred for his work

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Speaker 1: and had led them to the great state of Texas

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Speaker 1: in Dallas, home of the TV show Dallas and seven

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Speaker 1: eleven and White Rock Lake and Stevie Ravon and meat

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Speaker 1: Loaf the singer that is not the Food. As you know,

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Speaker 1: Dallas is also home to your Dallas Cowboys. But wait,

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Speaker 1: don't jump ahead yet. In December of nineteen seventy, I

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Speaker 1: saw an ad in the newspaper for a news reporter

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Speaker 1: opening at wr R AM on Frequency thirteen ten. It

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Speaker 1: was a very eclectic, unconventional mess of an operation, but

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Speaker 1: they had a news department, a pretty good one, and

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Speaker 1: the guy hired me because I would work for six

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Speaker 1: hundred dollars a month and I had a journalism degree

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Speaker 1: from Missouri. That's why I got hired. And the six

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Speaker 1: hundred dollars a month in December of nineteen seventy that

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Speaker 1: was enough to pay for a car an apartment. Good startup.

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Speaker 1: I was on the highest of the hogs at at

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Speaker 1: At t may temporaries located speach at the network. Specic

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Speaker 1: restrictions and exceptions may apply. Hi, I'm Clint Tillison with man,

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Speaker 1: I'm Jay Novachek, and we're both with Turf, the official

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Speaker 1: tractor provider of the Dallas Cowboys. So if you need

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Speaker 1: a tractor to bail some hey, I'm more to cut

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Speaker 1: some grass, or a gator to get some chores done,

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Speaker 1: get a John Deer at unanatag in Turf and then

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Speaker 1: let's get to work. Hey Jay, that's my line, well

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Speaker 1: package that's just right for you and your budget. Visit

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Speaker 1: unantaginturf dot com. Before there was a draft, you could

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Speaker 1: size up a cowboy by three simple factors. The crease

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Speaker 1: in his hat, the bend of his brim, and his

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Speaker 1: unbending attitude a man, Stetson didn't just protect him from

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Speaker 1: what life through at him. It projected a rugged, unstoppable spirit.

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Speaker 1: Stetson hats are still American, made with pride. Right here

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Speaker 1: in Texas. There's still the unofficial crown of all self

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Speaker 1: respecting cowboys, and Stetson is proud to be on the

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Speaker 1: field with America's team. Find a retailer nearest you at

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Speaker 1: stetson dot com. Slash Cowboys New Doctor Peppers zero sugar.

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Speaker 1: You deserve it. I do deserve that. You deserve decadent

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Speaker 1: flavor without sugar, and a day at the beach without

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Speaker 1: sand getting everywhere, and a relaxing bath that your children

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Speaker 1: don't interrupt. I deserve all that's least. A visual metaphor

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Speaker 1: for doctor Pepper zero sugar. Everything you want, nothing you don't.

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Speaker 1: A visual metaphor on the radio. I do deserve that

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Speaker 1: Doctor Pepper, zero sugar, the zero you deserve is finally here.

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Speaker 1: A little bit of history. W r AM in Dallas

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Speaker 1: was the first licensed broadcast station in the state of Texas,

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Speaker 1: first on the air in nineteen twenty one. It was

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Speaker 1: housed in the Dallas Fire Department and touted as the

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Speaker 1: latest in fire department communications. But you said news reporter,

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Speaker 1: opening right, aren't you a sports guy? Well? I was

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Speaker 1: at Missouri. I discovered journals, and I understood then that

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Speaker 1: there was a broader world than the one whose narrow

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Speaker 1: view I had pursued, and I liked it. And then

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Speaker 1: I discovered that you could combine the two. Sports are sports,

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Speaker 1: but news, which sports is often a part of, is

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Speaker 1: all encompassing. So how was it? I literally covered county

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Speaker 1: government when Lou Starrett was the judge, not the jail.

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Speaker 1: A little more history wl Lou Starrett served as a

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Speaker 1: Dallas County judge from nineteen forty eight to nineteen seventy nine.

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Speaker 1: The city then named the new jail in Dallas after

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Speaker 1: him in nineteen ninety three. But news was okay, that

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Speaker 1: was fine. I told them from the beginning that I

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Speaker 1: wanted to do sports, and they really didn't have much

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Speaker 1: of a presence. Some for some reason, wr RFM had

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Speaker 1: SMU basketball. A man by the name of Eddie Hill

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Speaker 1: did those games. So I was a news reporter, and

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Speaker 1: I kept wanting to do sports, and I kept bothering

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Speaker 1: them but making sure I did my job first, and finally,

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Speaker 1: after a period of some months, they got tired of

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Speaker 1: me pestering and they said, okay, we had a thirty

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Speaker 1: minute newsblock at noon Monday through Friday. I said, okay,

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Speaker 1: we'll give you five minutes at the end of the

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Speaker 1: newsblock to do sports, but we're not paying you anymore.

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Speaker 1: I think at the time, Brady I was making ten

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Speaker 1: thousand dollars a year, and I said, I don't care.

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Speaker 1: I was thrilled now we're talking, but were you really

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Speaker 1: ready for all the sports in Dallas? In addition to

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Speaker 1: doing my news job, I got myself credentialed at everything

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Speaker 1: in town, and the Cowboys was the most important and

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Speaker 1: the least for me to pursue because everybody was doing that.

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Speaker 1: I would go cover everything that moved, say yes to everything,

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Speaker 1: and then go out and do everything. After they allowed

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Speaker 1: me to do that sportscast for probably a year or so,

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Speaker 1: I then went to them and said, you know, when

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Speaker 1: I was growing up in Chicago, they did radio shows

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Speaker 1: in the evening where they would have the sports stars

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Speaker 1: on the radio and people could call in and talk

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Speaker 1: to them. And they said, well, we don't have anything

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Speaker 1: like that. I said, I know we should have that.

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Speaker 1: You can dog the people you work for about something

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Speaker 1: else that you want to do, but only if you're

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Speaker 1: doing your current job at a high level. I think.

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Speaker 1: Tell me this worked out. They eventually said, okay. In

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Speaker 1: ninth sometime, I'm pretty sure it was nineteen seventy two,

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Speaker 1: they said, we will give you an hour on Sunday night,

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Speaker 1: six o'clock Sunday night, but we're not paying you anymore.

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Speaker 1: I said, I don't care, so I added that to

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Speaker 1: my repertoire. Now this part is important. I know. You

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Speaker 1: just hear a young kid asking for more sports to

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Speaker 1: be added to his job description. But when they said

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Speaker 1: yes and w r R added a call in sports

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Speaker 1: talk show, it was the very first of its kind

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Speaker 1: in Dallas. It was called sports Line Dallas and callers

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Speaker 1: could call in and talk to Bradsham and other athletes

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Speaker 1: that came all the way to downtown Dallas to the

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Speaker 1: studio on Sunday nights to talk to local sports fans.

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Speaker 1: It was huge, and it opened the door for guys

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Speaker 1: you know, like Norm Hitskis and Randy Galloway and Brad

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Speaker 1: plays it cool here, but it was huge. Still doing

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Speaker 1: news too, still had the news job. I was doing

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Speaker 1: celebrity in reviews of the stars of productions who came

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Speaker 1: through town for the data summer musicals. I interviewed John

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Speaker 1: Davidson and Milton Burrow and Joan Rivers and all kinds

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Speaker 1: of people. So you interviewed Milton Burrell, Uncle Miltie, and

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Speaker 1: Joan Rivers, and you were I was a punk kid

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Speaker 1: in his twenties. These people were all major show business

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Speaker 1: stars who sprinkled the likes of me on their breakfast cereal.

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Speaker 1: Milton Burrow was an icon. I was quite in awe

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Speaker 1: sitting and talking to him, which I'm sure he could tell.

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Speaker 1: And he was kind. He had a reputation for not

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Speaker 1: being so kind all the time, but he was very

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Speaker 1: He was very kind to me. Actor comedian Milton Burrow

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Speaker 1: was so big in the fifties that NBC in nineteen

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Speaker 1: fifty one, Mind You signed him to a thirty year

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Speaker 1: contract at one million dollars a year in nineteen fifty one.

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Speaker 1: That was monster money. And Joan was she kind to you.

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Speaker 1: Joan Rivers, I remember distinctly because I had such tremendous

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Speaker 1: respect for what she could do with an audience, and

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Speaker 1: I remember thinking as we sat down and started to

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Speaker 1: talk that I would I would parry with her. I would,

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Speaker 1: I'll trade barbs with her. And she sized me up

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Speaker 1: in about five seconds and bloodlessly diced me into small

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Speaker 1: pieces in about the next twenty seconds, and I realized

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Speaker 1: that I better just play it straight. She was really

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Speaker 1: she was great. So that's a no on Joan being kind.

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Speaker 1: But she was herself and she had fun with our

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Speaker 1: young man, Bradsham. Not bad kid. Back to sports Line Dallas, please,

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Speaker 1: And then I did this calling show that was the

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Speaker 1: first one in the area. Sports Line Dallas was a

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Speaker 1: great show. Now, maybe Brad didn't know it at the time.

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Speaker 1: He was young and he was just doing what came

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Speaker 1: naturally and what he'd heard back in Chicago as a team.

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Speaker 1: But this show was groundbreaking in the city of Dallas,

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Speaker 1: and it was good. Just asked longtime WFAA sports anchor

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Speaker 1: Dale Hanson. When I was driving to Dallas. I was

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Speaker 1: coming down thirty five, got my car filled up with

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Speaker 1: what few possessions I had, and I'm coming to work

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Speaker 1: at KDFW, and I'm listening to Bradsham on Carold and

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Speaker 1: they were doing this. They were doing the Writers Roundtable

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Speaker 1: show after the Cowboys, and I swear to god, I

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Speaker 1: almost turned my car around because I knew I couldn't

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Speaker 1: do that. I knew they were so much better than

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Speaker 1: anything I had ever heard on radio, and my insecurity

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Speaker 1: was such that I thought, I need to turn this

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Speaker 1: car around. I can't do this. Oh my god, it

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Speaker 1: it was just incredible. Dale will be in Brad's story

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Speaker 1: again here shortly, and we appreciate the two times Sportscaster

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Speaker 1: of the Year for joining in with his friend's story.

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Speaker 1: So sports Line Dallas was great and put Brad Sham

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Speaker 1: on the map. Everything else that's happened to me professionally

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Speaker 1: kind of took off from there. So then what because

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Speaker 1: I sent something different In March of seventy five, I

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Speaker 1: had a bunch of stuff going on in my life.

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Speaker 1: I needed a change and a lovely, lovely man named

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Speaker 1: Joe Chelle, who was an employee of Lamar Hunts and

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Speaker 1: was the general manager of the Dallas Tornado, who I

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Speaker 1: also covered. Although I knew nothing about soccer. When I

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Speaker 1: say nothing, I'm not being kind to myself. I'm being

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Speaker 1: quite literal. Joe took a job as the general manager

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Speaker 1: of the Denver Dynamo of the North American Soccer Lake

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Speaker 1: and he asked me to come with him to be

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Speaker 1: the PR person. So I did that and I had

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Speaker 1: an experience as the PR director of a professional soccer team.

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Speaker 1: That team folded after that one season, and after being

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Speaker 1: unemployed for three months and being that close to going

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Speaker 1: to law school, which my dad said, no, you will

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Speaker 1: not wait. Why would't your dad support your desire to

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Speaker 1: go to law school. I always thought that that would

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Speaker 1: have been my second choice of a profession. And it

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Speaker 1: wasn't that he had anything against law school, but he

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Speaker 1: did not believe that I had played out the string

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Speaker 1: on my dream. I think that he had more faith

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Speaker 1: in my ability to do what I wound up doing

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Speaker 1: than I did. He just was not gonna let me

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Speaker 1: quit I needed. That's one of the one of the

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Speaker 1: best things he ever did for me. I love that story.

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Speaker 1: That is parenting. I want to use what the pros use.

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Speaker 1: lip bomb. Go to get Jack Black dot com slash

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Speaker 1: Cowboys and use the code word team JB. That's get

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Speaker 1: Jack Black dot com slash Cowboys. Did Jack Black Starter

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Speaker 1: you deserve it for turning your living room into your

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Speaker 1: office and your gym for teaching. Grandma had a video

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Speaker 1: call and teaching her again. It's the button on your

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Speaker 1: left Nanna, Okay, your other laughs. It's not complicated. Everyone

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Speaker 1: speach of the network's basic restrictions and acceptance may apply. Hi,

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Speaker 1: I'm Clint Tillison with man, I'm Jay Novachek, and we're

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Speaker 1: both with Turf, the official tractor provider of the Dallas Cowboys.

340
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Speaker 1: So if you need a tractor to bail some hay,

341
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Speaker 1: a'm more to cut some grass, or a gator to

342
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Speaker 1: get some chores done, get a John Deer at unanatag

343
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Speaker 1: in turf and then let's get to work. Hey Jay,

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Speaker 1: that's my line, Well not today. Get to work with

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Speaker 1: a John Deeer tractor package that's just right for you

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347
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Speaker 1: a draft, you could sized up a cowboy by three

348
00:21:51,760 --> 00:21:54,359
Speaker 1: simple factors. The crease at his hat, the bend of

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00:21:54,440 --> 00:21:57,880
Speaker 1: his brim, and his unbending attitude a man. Stetson didn't

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Speaker 1: just protect him from what life through at him. It

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00:22:00,359 --> 00:22:04,879
Speaker 1: projected a rugged, unstoppable spirit. Stetson hats are still American,

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00:22:04,960 --> 00:22:07,800
Speaker 1: made with pride right here in Texas. There's still the

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00:22:07,920 --> 00:22:11,760
Speaker 1: unofficial crown of all self respecting cowboys, and Stetson is

354
00:22:11,800 --> 00:22:14,560
Speaker 1: proud to be on the field with America's team. Find

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Speaker 1: a retailer nearest hit Stetson dot com slash Cowboys. My

356
00:22:20,680 --> 00:22:24,440
Speaker 1: parents were great, Brady. My dad wanted my happiness. He

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Speaker 1: knew what I wanted to do, and I think perhaps

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Speaker 1: he could see that I had the ability to do it,

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00:22:29,960 --> 00:22:32,320
Speaker 1: but mostly he knew it was what I wanted to do.

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Speaker 1: He was very smart and very wise, not in the

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Speaker 1: least overbearing, very even handed. There are a lot of

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Speaker 1: times in my life when I made bad choices and

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Speaker 1: he left me, sat and watched me do it because

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Speaker 1: he thought it was something that I had to learn

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Speaker 1: how to do and we would maybe have a conversation

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Speaker 1: about it after the fact, But in this case, he said,

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Speaker 1: you're not quitting. Pretty cool, keep trying. Yeah, I mean,

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Speaker 1: I will forever be grateful to him for that. I

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Speaker 1: want to get back to you being the pr man

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Speaker 1: for a couple of different soccer teams and a couple

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Speaker 1: of different cities, Brad, because that's not where you really

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Speaker 1: saw yourself. I'm pretty sure I was starting to get

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Speaker 1: the itch. I'd been gone for a year and a half,

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Speaker 1: not quite from the business. I realized that I was

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Speaker 1: not in the business that I was supposed to be in.

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Speaker 1: A public relations director of a pro sports team works

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Speaker 1: non stop, mostly on internal things and things that make

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Speaker 1: your team look a certain way. But it's not sports.

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Speaker 1: It's management. And that's not what Brad Sham was pointing at,

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Speaker 1: and that's not what his father had. He insisted he

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Speaker 1: keep pushing towards. So what's next, because I know it

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Speaker 1: gets better. In the summer that dead summer of nineteen

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Speaker 1: seventy six, Al Whisk, coming right out of the University

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Speaker 1: of Michigan, was hired by KRLD and he worked with

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Speaker 1: Verne Lundquist and Frank Blieberg god rest his soul on

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Speaker 1: Cowboy broadcasts. Al he got in a fight with the

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Speaker 1: GM at KRLD and quit. When Al left, I was

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Speaker 1: actually interviewed for that job was in the middle of

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Speaker 1: the season of nineteen seventy six, the soccer season, and

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Speaker 1: I flew down and I talked to all of the

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Speaker 1: people at KRLD. I talked to Burn, I talked to Frank.

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Speaker 1: None of them wanted me, which I completely understood because

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Speaker 1: I was not always a joy to be around. You know,

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Speaker 1: you made a couple of references to you being tough

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Speaker 1: to deal with. Your boss is sort of permanently cranky

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Speaker 1: when you were young. You're telling us that your attitude sucked.

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Speaker 1: I guess, but I've known you for twenty years and

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Speaker 1: I've never seen any of that. What was up. We

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Speaker 1: don't really have time to get into a deep psychological

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Speaker 1: profile of me in my twenties, but I was very

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Speaker 1: insecure and did not have any sense of where I

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00:25:24,160 --> 00:25:29,119
Speaker 1: belonged in the world, and my dress and outward behavior

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00:25:29,359 --> 00:25:33,560
Speaker 1: manifested that circumstances forced me to grow up a little bit.

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00:25:34,280 --> 00:25:35,720
Speaker 1: They just didn't want to work with me. I was

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Speaker 1: unpleasant to be around. I don't blame them. Insecure and

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00:25:41,280 --> 00:25:43,960
Speaker 1: searching for your identity in your twenties, I'd say, we've

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00:25:43,960 --> 00:25:46,840
Speaker 1: all been forgiven for something along those lines. So you

408
00:25:46,960 --> 00:25:49,720
Speaker 1: finished your second soccer season in your second different city

409
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Speaker 1: than what happened. And when I got back, the manager

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00:25:53,320 --> 00:25:57,280
Speaker 1: at KRLD had called me and after having not hired

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Speaker 1: me during the summer, they now wanted to hire me. Huh,

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00:26:09,720 --> 00:26:14,680
Speaker 1: that's great. What changed? Well, what changed? What? They hired

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Speaker 1: someone else first, because all these people didn't want to

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Speaker 1: work with me. And the John Butler was the man's name,

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Speaker 1: May rest in peace. He was the general manager KARLD,

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00:26:24,960 --> 00:26:27,720
Speaker 1: and he had a different vision. He had heard me

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00:26:27,920 --> 00:26:31,440
Speaker 1: do the talk show on WRR and believed that I

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00:26:31,600 --> 00:26:35,359
Speaker 1: was the best person to continue to do it on KRLD,

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Speaker 1: so he overruled everybody. He said, no, I'm hiring him.

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00:26:39,880 --> 00:26:44,119
Speaker 1: You guys figured out, and that's what changed. Their boss said,

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00:26:44,400 --> 00:26:49,320
Speaker 1: deal with it. In the media broadcasting business, it often

422
00:26:49,359 --> 00:26:51,880
Speaker 1: comes down to one person's opinion about what they think

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00:26:52,000 --> 00:26:54,440
Speaker 1: you can do as an on air personality. Much of

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00:26:54,480 --> 00:26:57,919
Speaker 1: it can be luck or timing, or maybe someone steps

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00:26:58,000 --> 00:27:01,840
Speaker 1: up on your behalf. I'm not here. I'm not here

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00:27:01,880 --> 00:27:05,680
Speaker 1: having this conversation with you. Without John Butler believing that

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Speaker 1: I could do that job. Kr LD, who had the

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Speaker 1: Cowboys broadcast for the nineteen seventies and eighties and their

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Speaker 1: GM John Butler had a feeling. Despite some trepidation from others,

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Speaker 1: Butler went with Brad Sham to host the Call In

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Speaker 1: sports talk show on kr LD and to call Dallas

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Speaker 1: Cowboys football games. To this point in Brad's story, his

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Speaker 1: life has been a bit all over the place, but

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Speaker 1: he's been hired for a great job, and I promise

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Speaker 1: the second part of our story is also all over

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Speaker 1: the place. Because now Dale Hansen's inn it, Eric Naydale,

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Speaker 1: Babe Luffenberg, and Tony Romo. It's gonna be great. You're

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Speaker 1: gonna love it. Please check in next Monday for part

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Speaker 1: two of the Brad Sham story on a Cowboy life.

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Speaker 1: The Storytelling Podcast as always presented by Smoothie King, Blending

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Speaker 1: goodness to fuel your Greatness