WEBVTT - Bloomberg Businessweek Weekend-February 19, 2021

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<v Speaker 1>This is Bloomberg Business Week inside from the reporters and

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<v Speaker 1>editors who bring you America's most trusted business magazine, plus

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<v Speaker 1>global business finance and tech news as it happened. Bloomberg

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<v Speaker 1>Business Week with Carol Messer and Bloomberg Quick Takes. Tim

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<v Speaker 1>Stinovic on Bloomberg Radio. Hiom, Carol Masser, and I'm Tim Stanovik.

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<v Speaker 1>Welcome to the weekend edition of Bloomberg Business Week. Tim

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<v Speaker 1>week forty nine working from home still for many we

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<v Speaker 1>were mostly in the office of those snow kind of

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<v Speaker 1>set me home and you home a little bit as well.

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<v Speaker 1>It's a week though, where we saw stocks hitting records

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<v Speaker 1>and then backing off, Bitcoin taking out one record after another.

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<v Speaker 1>We did get some upbeat news and COVID cases, but

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<v Speaker 1>that was a little bit overshadowed by reports about inequities

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<v Speaker 1>of the vaccine rollout. That was just some of our

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<v Speaker 1>backdrop this week as we talked with all of our guests. Yeah,

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<v Speaker 1>it was a busy week and it included the president

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<v Speaker 1>of Impossible Foods. The company is cutting prices on quote

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<v Speaker 1>unquote me you know, put that in quotes because it's

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<v Speaker 1>not actually mean by as much as twenty percent Also

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<v Speaker 1>we caught up at the former editor in chief of

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<v Speaker 1>The Financial Times. He's got a new book out. It's

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<v Speaker 1>called The Powerful and the Damn Private Diaries Into Turbulent Times.

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<v Speaker 1>He has seen so much and he's written about it.

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<v Speaker 1>Plus Mackenzie Scott, the former Mrs Jeff Bezos and how

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<v Speaker 1>her big giveaway is transforming the family. Fortune's really changing

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<v Speaker 1>so much. They're all of that to come to him, though.

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<v Speaker 1>We begin with Dr Alaja Day Williams, Chief of Staff

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<v Speaker 1>of Neurology over at Columbia University. He's an NIH funded researcher,

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<v Speaker 1>a leaning health disparities expert with research focused on community

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<v Speaker 1>based behavioral interventions. He's also the founder, president in board

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<v Speaker 1>share of Hip Hop Public Health. By the way, Bloomberg

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<v Speaker 1>Philanthropies provided a granted Hip Hop Public Health. We began

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<v Speaker 1>by talking about what he's seeing in terms of cases

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<v Speaker 1>and getting the vaccine out to the people who need it.

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<v Speaker 1>The good news is that you know, we all seeing

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<v Speaker 1>um we're all seeing you know, the rates of COVID

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<v Speaker 1>in patients trickled down. Um our admission rate called down,

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<v Speaker 1>and we've been seeing that slowly but steadily. It's it's

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<v Speaker 1>a it's a it's a welcome relief given uh you know,

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<v Speaker 1>my experience on the front lines at the height of

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<v Speaker 1>the pandemic when it took uh New York City by surprise. UM.

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<v Speaker 1>But on on on another front, UM, I'm actually very

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<v Speaker 1>very concerned about about the vaccine coverage UM situation. UM

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<v Speaker 1>as you as you lead with in in this segment,

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<v Speaker 1>there are striking disparities, um again afflicting those who are

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<v Speaker 1>suffer suffer the most community of color, poor neighborhoods, uh,

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<v Speaker 1>disenfranchised Americans. They're the ones, really who have born the

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<v Speaker 1>brunt of the COVID death and morbidity rates. And and

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<v Speaker 1>they're the ones now UM really UM really, you know,

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<v Speaker 1>really not being engaged sufficiently uh in off and and

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<v Speaker 1>you know, sadily enough um too, you know in a

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<v Speaker 1>way that they would enable increased uptake of the vaccine.

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<v Speaker 1>You know, we we have to earn back trust, Kim

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<v Speaker 1>and Carol. UM. You know, trust was broken over hundreds

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<v Speaker 1>and hundreds of years of you know, of quite frankly

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<v Speaker 1>systemic inequities and structural racism and um and great mistrust

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<v Speaker 1>with the medical community. And we're seeing those effects now.

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<v Speaker 1>So we have to be more creative, and we have

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<v Speaker 1>to be more purposeful uh to earn back the trust

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<v Speaker 1>of these communities so that we can get back to

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<v Speaker 1>the nation coverage rate stuff. Because the bottom line is

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<v Speaker 1>we're all in this together and and we we are

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<v Speaker 1>all connected, and if one link in this chain UH

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<v Speaker 1>is not strong, then um, we won't be able to,

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<v Speaker 1>you know, climb our way out of this pandemic. Let's

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<v Speaker 1>talk about your website and and this organization that you've created,

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<v Speaker 1>hip Hop Public Health. It's very cool. I was watching

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<v Speaker 1>video US last night about HIV and eating healthy and

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<v Speaker 1>you guys do it in a fun way. I mean,

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<v Speaker 1>it's hip hop, it's a song, it's got lyrics, but

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<v Speaker 1>it's also got really strong messages that I think and

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<v Speaker 1>I'm assuming really stay with people. Tell me about this

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<v Speaker 1>organization and the impact that you that you find that

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<v Speaker 1>it's having and really reaching people. Sure, thank you. So,

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<v Speaker 1>you know, hip Hop Public Health was really borne out

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<v Speaker 1>of my frustration with the traditional public health messages in

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<v Speaker 1>the black community. I felt that the penetration of the

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<v Speaker 1>public health communication campaigns wasn't really sufficient and a lot

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<v Speaker 1>of the work we did working directly with community with

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<v Speaker 1>community members confirmed uh, this really poor translation of public

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<v Speaker 1>health into the community. And they really came up with

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<v Speaker 1>the suggestions for us to use a new model, and

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<v Speaker 1>hip hop really made a lot of sense, and it

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<v Speaker 1>was really pushed and promoted by the youth that we

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<v Speaker 1>were engaging around how best to do this. You know,

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<v Speaker 1>as a neurologist, Kim and Carol, I'm also um really

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<v Speaker 1>interested in music and it's roll in the brains. You know,

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<v Speaker 1>a lot of people don't realize that that music actually

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<v Speaker 1>occupies more real estate, more neural real estate in our

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<v Speaker 1>brains than language itself. You know, music, music augments learning,

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<v Speaker 1>it's it's it augments our memories. Music, it creates positive associations.

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<v Speaker 1>You know, music increases our attention to Music has such

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<v Speaker 1>powerful neurological uh strength and attributes that you know, it's

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<v Speaker 1>one of the reasons why if you think about how

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<v Speaker 1>we learned our abcs, we learned it to through song.

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<v Speaker 1>If you think about movies that we watch, right, if

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<v Speaker 1>the thing about Dark Vada, right, you know, he's imminent.

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<v Speaker 1>You know he's about to approach those emotions start rousing

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<v Speaker 1>as soon as you hear that that music. If you

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<v Speaker 1>think about Rocky the Rocky the Rocky series. You think

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<v Speaker 1>about that music that's played and how it connects with

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<v Speaker 1>your emotion and want it motivates you to go that

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<v Speaker 1>extra mile when you're on the treadmill. You know, music

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<v Speaker 1>has such powerful, powerful features. And even as a neurologist

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<v Speaker 1>looking at the stroke patients, we use a form of

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<v Speaker 1>musical music information therapy to help patients speak again, use

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<v Speaker 1>it in our nursing home to deal with agitation amongst dementia.

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<v Speaker 1>So our our position and hip hop public health is

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<v Speaker 1>that music has an incredibly transformative power right needs to

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<v Speaker 1>be better better leverage within public health. That was Dr

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<v Speaker 1>Alaga Day Williams, Chief of Staff of Neurology at Columbia

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<v Speaker 1>University talking about so much in that interview. For the

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<v Speaker 1>entire interview, check out the podcast and you loved and

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<v Speaker 1>we both love where he talked about the importance of

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<v Speaker 1>music therapy. I've I've read about this and the impact

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<v Speaker 1>that that can have on people with some severe injury,

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<v Speaker 1>especially neurological ones. Yeah, that was just fascinating me. This

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<v Speaker 1>is a medical doctor, somebody who studies neurology talking about

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<v Speaker 1>the importance of music in recovery and association as well.

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<v Speaker 1>A really important interview coming up. From getting vaccines to minorities,

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<v Speaker 1>something Dr Williams also talked about, to providing funding to

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<v Speaker 1>black and brown entrepreneurs. The founder and CEO of Black

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<v Speaker 1>Girl Ventures, she's coming up next. You're listening to Bloomberg

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<v Speaker 1>Business Week. This is Bloomberg. You're listening to Bloomberg Business

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<v Speaker 1>Week with Carol Messer and Bloomberg Quick Takes Tim Stinovic

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<v Speaker 1>on Bloomberg Radio. Well, this story that Bloomberg reported last year, Tim,

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<v Speaker 1>I gotta say it stayed with me. It's about how

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<v Speaker 1>the u S population it's black, and yet just four

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<v Speaker 1>per of the VC industry is African American. That data

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<v Speaker 1>came out on the year of from the National Venture

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<v Speaker 1>Capital Association. That's compared with three percent two years earlier.

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<v Speaker 1>It's not changing much, but one of the guests we

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<v Speaker 1>caught up this week is trying to change it, as

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<v Speaker 1>is Nike, who partnered with Black Girl Ventures to provide

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<v Speaker 1>half a million dollars to fund black and brown women

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<v Speaker 1>identifying founders of companies. Here with more on that and

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<v Speaker 1>the work that Black Girl Ventures has been doing since

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<v Speaker 1>it was founded back in ten is Shelley Bell, founder

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<v Speaker 1>and CEO at Black Girl Ventures. So with blackgirold Ventures,

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<v Speaker 1>we worked to create access to capital, capacity, and community

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<v Speaker 1>in order to help black and brown founders sustain and

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<v Speaker 1>grow their businesses. One of the ways we do this

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<v Speaker 1>is we have a unique way of providing capital through

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<v Speaker 1>our pitch competition. And that competition is like Kickstarter and

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<v Speaker 1>Sharp Pink put together. So women pitched their businesses and

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<v Speaker 1>it is crowdfunded, and so the audience actually votes with

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<v Speaker 1>their dollars for the pitch that they favor most, and

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<v Speaker 1>then we grant that capital through those winners. We've also

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<v Speaker 1>stretched across the city, so we're I'm across the country.

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<v Speaker 1>Wait wait, wait, wait wait, explain it. So so okay, so

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<v Speaker 1>I love it. Wait, I want you to break it

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<v Speaker 1>down for me. So you're telling me that entrepreneurs they

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<v Speaker 1>pitched to an audience and then the audience actually votes

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<v Speaker 1>with money. Yes, and Black Girl Ventures we we created

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<v Speaker 1>a crowd funded pitch competition. So you know, while you

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<v Speaker 1>know the status you just mentioned four percent of VC

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<v Speaker 1>industry being black, and you know, less than one percent

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<v Speaker 1>of black women or black black women receive access to

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<v Speaker 1>VC capital. You know, I'm just I was thinking to

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<v Speaker 1>myself or what can we do? And so I created

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<v Speaker 1>this unique way of engaging people democratizing assets to capital.

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<v Speaker 1>It is while we wait for everyone to become more equitable,

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<v Speaker 1>we still as underrepresented groups have to stay in business.

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<v Speaker 1>And so my thought was what could we do And

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<v Speaker 1>this is what we can do. We can activate people

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<v Speaker 1>to actually engage in people with people to vote with

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<v Speaker 1>their dollars to provide access to capital. Well and tell

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<v Speaker 1>me about this, because you've been doing it for a

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<v Speaker 1>few years now, what's been the payoff of this? Yeah?

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<v Speaker 1>I mean when we're doing just purely you know, access

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<v Speaker 1>to capital you can from in terms of like without

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<v Speaker 1>any sponsors, in the beginning, we were still able to

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<v Speaker 1>provide anywhere from a couple of hundred dollars or a

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<v Speaker 1>couple of thousand dollars. I mean now with with our

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<v Speaker 1>efforts becoming more visible at Black proventres and having awesome

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<v Speaker 1>partners like Nike, Visa, Warby Parker, Equilibria, Cool House like this,

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<v Speaker 1>amazing partners that we're able to work with an how

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<v Speaker 1>rare beauty burn and we're actually able to get our

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<v Speaker 1>our community more capital through the partnerships and connecting them

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<v Speaker 1>to bigger partners for example, with a very Beauty branch competition.

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<v Speaker 1>It was a clean beauty competition, the first one in

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<v Speaker 1>the country, and we partnered up with Ultra Beauty and

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<v Speaker 1>so the winner of that competition, not only did they

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<v Speaker 1>receive ten thousand dollars plus their crowdfunder capital, they got

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<v Speaker 1>an opportunity to sell their products on ultra beauty dot com. Wow.

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<v Speaker 1>So it is really a combination of Shark Tank, American Idol,

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<v Speaker 1>like all these things in terms of doing it. But

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<v Speaker 1>you know, it speaks to though, what is a very

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<v Speaker 1>significant problem and that there's not equal access to capital

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<v Speaker 1>or fundraising you know rounds for all individuals. No, there's not,

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<v Speaker 1>and I mean there's not equal access. There's not equity

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<v Speaker 1>when when it comes to loans, there's not equity when

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<v Speaker 1>it comes to UH capital for black role ventures. We

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<v Speaker 1>try to combat that with this out funding competition. On

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<v Speaker 1>top of that, we're all we also have a fellowship.

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<v Speaker 1>So with this Nike partnership we will be launching in Chicago.

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<v Speaker 1>It is a nine month fellowship not only focus on

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<v Speaker 1>business owners, but focus on business them becoming business leaders.

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<v Speaker 1>We need more voices at the table and that's what

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<v Speaker 1>I've learned throughout ever as a black revengures is that

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<v Speaker 1>having more voices at the table, voices in the community,

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<v Speaker 1>that I amplified visibility. We feel like people will be

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<v Speaker 1>able to engage in supporting these groups. Right, it's UM.

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<v Speaker 1>So it's been an amazing journey. Yeah, it's creating role

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<v Speaker 1>models for people to follow, but it's also creating a

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<v Speaker 1>network absolutely. So you know, each one teach ones a

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<v Speaker 1>fund one. It's a great way of saying it. Shelly,

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<v Speaker 1>you guys have funded um I think roughly dred and

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<v Speaker 1>thirty women and I'm just curious talk to me a

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<v Speaker 1>little bit more about what happens to these women where

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<v Speaker 1>by providing them with a little bit of funding, what

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<v Speaker 1>happens to them as an entrepreneur, what happens to them

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<v Speaker 1>as a business you know owner, what happens to them

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<v Speaker 1>maybe as someone who is able to kind of pass

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<v Speaker 1>it along in my men to somebody else. He had

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<v Speaker 1>a great question. We at Black Girl Ventures, we also

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<v Speaker 1>provide them with more resources after they pitch, and so

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<v Speaker 1>they get an opportunity to go through an accelerated program

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<v Speaker 1>to be a part of a larger community. They get

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<v Speaker 1>an opportunity to get access to Google cloud credits, Amazon

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<v Speaker 1>credits UM. Also we have different tech partners sales Force website.

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<v Speaker 1>We also connect them to people. But one of the

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<v Speaker 1>things that I would say that they can do with

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<v Speaker 1>the capital, especially in today's society where everything gets um

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<v Speaker 1>so connected to tech, is they can market you know,

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<v Speaker 1>they give put the money and to add um, they

0:12:35.679 --> 0:12:38.360
<v Speaker 1>can actually hire or keep on a freelancer for another

0:12:38.400 --> 0:12:41.120
<v Speaker 1>month or two um And those kinds of things extend

0:12:41.120 --> 0:12:44.760
<v Speaker 1>their capacity and you know, and also so capital capacity

0:12:45.000 --> 0:12:47.320
<v Speaker 1>and community and Black girl vengers well, and I'm guessing

0:12:47.360 --> 0:12:50.560
<v Speaker 1>that there is also a sensitivity and maybe a um,

0:12:50.600 --> 0:12:53.400
<v Speaker 1>a deliberate net you know, being deliberate in terms of

0:12:53.960 --> 0:12:56.360
<v Speaker 1>their supply chains. Because one of the conversations Shelley, that

0:12:56.360 --> 0:12:59.839
<v Speaker 1>we've had, uh certainly here at Bloomberg, especially in light

0:13:00.040 --> 0:13:02.440
<v Speaker 1>of what happened to George Floyd and just trying to

0:13:02.520 --> 0:13:06.760
<v Speaker 1>understand the racism within you know, the society at large,

0:13:07.040 --> 0:13:10.840
<v Speaker 1>is the importance of companies, big companies that when they're

0:13:10.840 --> 0:13:14.160
<v Speaker 1>thinking about their supply chain to make sure it's diverse.

0:13:14.320 --> 0:13:17.120
<v Speaker 1>Like you know that money talks, essentially, and that's how

0:13:17.160 --> 0:13:21.920
<v Speaker 1>we're going to move the needle here. I mean access

0:13:21.920 --> 0:13:24.800
<v Speaker 1>the capital can look like a few things and black overstors.

0:13:24.880 --> 0:13:28.600
<v Speaker 1>We believe that acts the capital could be a larger customer, right,

0:13:28.640 --> 0:13:31.720
<v Speaker 1>And so when you talk about diversifying the supply chain,

0:13:31.800 --> 0:13:33.760
<v Speaker 1>that's what we're looking at. People being able to get

0:13:33.760 --> 0:13:37.319
<v Speaker 1>into supply diversity efforts that allow them to get access

0:13:37.320 --> 0:13:40.280
<v Speaker 1>to a larger customer. And this is why the government,

0:13:40.320 --> 0:13:44.520
<v Speaker 1>the US government's efforts around um supplier and around like

0:13:44.600 --> 0:13:47.160
<v Speaker 1>contract is so important because they're being able to get

0:13:47.160 --> 0:13:50.880
<v Speaker 1>access to the government even as a customer is super

0:13:50.880 --> 0:13:54.120
<v Speaker 1>important to diversifying and being able to level up your company.

0:13:54.120 --> 0:13:56.880
<v Speaker 1>I mean, prior to me operating Black Girl Ventures, I

0:13:56.920 --> 0:13:59.200
<v Speaker 1>owned the print shop and I was able to level

0:13:59.280 --> 0:14:02.880
<v Speaker 1>up by doing uh swag and merch orders for Amazon

0:14:02.920 --> 0:14:05.760
<v Speaker 1>and Google. And I mean, you know, considering that journey

0:14:05.840 --> 0:14:09.080
<v Speaker 1>took that invested in what is Black Girl Ventures today.

0:14:09.440 --> 0:14:12.960
<v Speaker 1>The growth is as a nonprofit really focused on creating

0:14:12.960 --> 0:14:15.400
<v Speaker 1>more access more women. So if you look at that

0:14:15.520 --> 0:14:18.880
<v Speaker 1>thread right now, me learning how to do that through

0:14:18.960 --> 0:14:21.920
<v Speaker 1>like working with Google and work with Amazon, and also

0:14:22.360 --> 0:14:25.600
<v Speaker 1>getting a bigger customer through Google and Amazon, right and

0:14:25.640 --> 0:14:28.680
<v Speaker 1>then moving into creating this which now has created as

0:14:28.800 --> 0:14:32.160
<v Speaker 1>as the capital for a hundred thirty and counting women

0:14:32.280 --> 0:14:34.760
<v Speaker 1>across the country. And that was Shelley Bell, founder and

0:14:34.800 --> 0:14:36.800
<v Speaker 1>CEO Black Girl Ventures. And listen, one of the things

0:14:36.840 --> 0:14:39.280
<v Speaker 1>we got into the conversation, Tim, it's just that whole

0:14:39.280 --> 0:14:41.440
<v Speaker 1>idea of that a lot of minorities don't have the

0:14:41.440 --> 0:14:45.320
<v Speaker 1>same access to capital that white investors and entrepreneurs do,

0:14:46.000 --> 0:14:49.000
<v Speaker 1>and so she's really trying to change that. Move the needle,

0:14:49.360 --> 0:14:52.280
<v Speaker 1>all right, still ahead. What's troubling workers? A survey ranks

0:14:52.400 --> 0:14:55.960
<v Speaker 1>their concerns. You're listening to Bloomberg Business Week. This is Bloomberg.

0:15:02.480 --> 0:15:06.000
<v Speaker 1>You're listening to Bloomberg Business Week with Carol Masser and

0:15:06.080 --> 0:15:10.800
<v Speaker 1>Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio. So, Tim,

0:15:10.840 --> 0:15:13.000
<v Speaker 1>the American worker, you know, you've talked about a lot.

0:15:13.040 --> 0:15:15.120
<v Speaker 1>I've talked about a lot. It's something that Bloomberg has

0:15:15.160 --> 0:15:17.800
<v Speaker 1>really kept close tabs on, and long before the pandemic,

0:15:17.880 --> 0:15:21.040
<v Speaker 1>we know that US workers productivity in their medium pay,

0:15:21.120 --> 0:15:23.880
<v Speaker 1>which once rose in tant and went through an acrimonious

0:15:23.880 --> 0:15:26.840
<v Speaker 1>divorce compensation, especially in some of the country's fastest growing

0:15:26.840 --> 0:15:30.320
<v Speaker 1>industry as well, it's stagnated while the cost of housing, healthcare,

0:15:30.600 --> 0:15:33.560
<v Speaker 1>and education TI we know this decidedly have not. And

0:15:33.640 --> 0:15:35.440
<v Speaker 1>one thing that we talk a lot about is is

0:15:35.480 --> 0:15:38.680
<v Speaker 1>workers goals of financial security. Here with insight on that

0:15:38.800 --> 0:15:41.920
<v Speaker 1>is Rob Thousand, vice chair at Prudential Financial and a

0:15:42.000 --> 0:15:44.880
<v Speaker 1>member of Prudential's Board of directors, with the company's latest

0:15:44.920 --> 0:15:47.520
<v Speaker 1>survey of the workforce. Yeah. So this is actually the

0:15:47.520 --> 0:15:49.880
<v Speaker 1>eleventh in our series that both free dates and then

0:15:49.960 --> 0:15:54.000
<v Speaker 1>subsequent to the to the pandemic. UM. Some interesting things

0:15:54.040 --> 0:15:56.760
<v Speaker 1>coming out of this most recent survey. Where I found

0:15:57.240 --> 0:16:00.160
<v Speaker 1>most interesting, not necessarily surprising to me at least, but

0:16:00.240 --> 0:16:03.600
<v Speaker 1>interesting is, um, how you know you think about how

0:16:03.640 --> 0:16:08.200
<v Speaker 1>stress reveals cracks and foundations. Um, this stress, the economic

0:16:08.240 --> 0:16:10.440
<v Speaker 1>stress and the pandemic stress that we've been going through

0:16:10.480 --> 0:16:14.560
<v Speaker 1>is actually, you know, I think revealed conditions that existed

0:16:14.680 --> 0:16:17.760
<v Speaker 1>well before the pandemic in terms of the lack of

0:16:17.800 --> 0:16:22.160
<v Speaker 1>financial resiliency that exists with you know, amongst American workers

0:16:22.160 --> 0:16:24.800
<v Speaker 1>in the In the survey, over half of the individual

0:16:24.880 --> 0:16:28.840
<v Speaker 1>survey indicated that they recognize that since the pandemic they

0:16:28.840 --> 0:16:32.360
<v Speaker 1>actually were not well prepared going into the pandemic from

0:16:32.360 --> 0:16:34.920
<v Speaker 1>the standpoint of sort of their their own financial sort

0:16:34.920 --> 0:16:37.640
<v Speaker 1>of well being. Uh. And I think that was quite interesting.

0:16:37.680 --> 0:16:40.120
<v Speaker 1>So we talk about the pandemic, it's made it much worse.

0:16:40.520 --> 0:16:43.440
<v Speaker 1>So now seven intent are not well prepared, but but

0:16:43.520 --> 0:16:46.480
<v Speaker 1>fully half those were not in great shape heading into

0:16:46.520 --> 0:16:48.280
<v Speaker 1>the pandemic, which I think speaks to some of the

0:16:48.320 --> 0:16:51.040
<v Speaker 1>foundational and fundamental things that need to be addressed. Yeah,

0:16:51.120 --> 0:16:52.880
<v Speaker 1>so so we rob we talk a lot about this

0:16:52.920 --> 0:16:55.680
<v Speaker 1>idea of the case shaped recovery, that so many Americans

0:16:56.120 --> 0:16:58.240
<v Speaker 1>are out of work right now and they're having a

0:16:58.280 --> 0:17:00.760
<v Speaker 1>really tough time getting back to work. At the same time,

0:17:00.840 --> 0:17:04.440
<v Speaker 1>we're seeing the stock market flirt with record highs and

0:17:04.640 --> 0:17:06.800
<v Speaker 1>people who are at the top end of the income

0:17:06.840 --> 0:17:10.480
<v Speaker 1>spectrum are doing pretty well. And I'm wondering what you

0:17:10.520 --> 0:17:15.320
<v Speaker 1>saw in your research that actually confirms and and confirms

0:17:15.320 --> 0:17:19.560
<v Speaker 1>to conforms to that. Well, what it showed is that

0:17:19.640 --> 0:17:22.119
<v Speaker 1>you know, there's a there's a high level of anxiety

0:17:22.160 --> 0:17:24.159
<v Speaker 1>amongst American workers. And you know, if you sort of

0:17:24.160 --> 0:17:26.400
<v Speaker 1>think about it's the broad based American workers you're talking

0:17:26.440 --> 0:17:29.000
<v Speaker 1>about Middle America, uh, in this kind of a survey.

0:17:29.040 --> 0:17:30.840
<v Speaker 1>So there, you know, the people who may have some

0:17:30.960 --> 0:17:33.840
<v Speaker 1>level of savings but obviously insufficient based on what the

0:17:33.880 --> 0:17:37.120
<v Speaker 1>survey has said. And so the benefit that they've received

0:17:37.119 --> 0:17:40.000
<v Speaker 1>by virtue of the uplift in financial markets has been

0:17:40.080 --> 0:17:43.760
<v Speaker 1>dwarfed by the insecurity they're feeling because of around job

0:17:43.840 --> 0:17:48.040
<v Speaker 1>security and benefit security and the reality of UM. Whatever

0:17:48.240 --> 0:17:51.160
<v Speaker 1>they were making and saving before the pandemic hasn't been

0:17:51.280 --> 0:17:54.080
<v Speaker 1>enough UM. And I thought was it was interesting kim

0:17:54.240 --> 0:17:56.480
<v Speaker 1>is um in the survey had showed that, you know,

0:17:56.600 --> 0:18:01.760
<v Speaker 1>one in four had actually exhausted UM or substantially depleted

0:18:01.760 --> 0:18:05.159
<v Speaker 1>their emergency savings, and now one in five were behind

0:18:05.359 --> 0:18:08.440
<v Speaker 1>on their bills and two thirds said they couldn't they

0:18:08.600 --> 0:18:11.199
<v Speaker 1>could not finance a or pay for any kind of

0:18:11.200 --> 0:18:14.399
<v Speaker 1>an emergency repair or you know, need for cash that

0:18:14.520 --> 0:18:16.440
<v Speaker 1>might come up. So I think there's you know, there's

0:18:16.520 --> 0:18:20.000
<v Speaker 1>very much this dichotomy of of individuals who are who

0:18:20.280 --> 0:18:23.280
<v Speaker 1>who have not participated in the financial markets are are

0:18:23.359 --> 0:18:25.840
<v Speaker 1>actually quite vulnerable. Hey, I do under Rob too. Were

0:18:25.880 --> 0:18:31.160
<v Speaker 1>there any differences in terms of ages millennials versus older workers? Yeah,

0:18:31.400 --> 0:18:33.760
<v Speaker 1>interesting question, Carol. We did look at that, particularly in

0:18:33.760 --> 0:18:36.639
<v Speaker 1>this survey, we looked at millennials and it was actually worse,

0:18:37.040 --> 0:18:39.399
<v Speaker 1>which was kind of interesting when I thought about it,

0:18:39.480 --> 0:18:42.120
<v Speaker 1>perhaps not surprising. I mean, let's remember millennials now we're

0:18:42.160 --> 0:18:44.960
<v Speaker 1>the biggest component of the workforce. So whatever we're seeing

0:18:44.960 --> 0:18:48.760
<v Speaker 1>in the data, it's gonna reflect how millennials are are

0:18:48.760 --> 0:18:53.159
<v Speaker 1>are also experiencing the current environment. But also when you

0:18:53.240 --> 0:18:55.879
<v Speaker 1>think about where they the millennial is, UM from the

0:18:55.880 --> 0:18:58.840
<v Speaker 1>standpoint of sort of the life cycle. You know, they're

0:18:58.880 --> 0:19:03.800
<v Speaker 1>heading into household formation, UM, you know, buying homes, getting mortgages, UM,

0:19:03.880 --> 0:19:06.160
<v Speaker 1>raising children. Uh. And so there are points in their

0:19:06.160 --> 0:19:09.280
<v Speaker 1>career when actually, UM, there are probably the most stressful

0:19:09.280 --> 0:19:11.800
<v Speaker 1>points in their career in terms of their need for resiliency.

0:19:12.240 --> 0:19:14.959
<v Speaker 1>Yet are faced with an environment where it's you know,

0:19:15.119 --> 0:19:17.520
<v Speaker 1>not not particularly available, and I think it has them

0:19:17.640 --> 0:19:21.280
<v Speaker 1>more stressed over the current circumstances than the general population.

0:19:21.359 --> 0:19:23.119
<v Speaker 1>And forgive me for your bringing this on YouTube, but

0:19:23.160 --> 0:19:25.720
<v Speaker 1>I am curious in terms of pulling the research and

0:19:25.760 --> 0:19:28.840
<v Speaker 1>pulling it together. UM, any differences when they dig a

0:19:28.880 --> 0:19:33.760
<v Speaker 1>little bit deeper into UM backgrounds and demographics blacks versus whites, Like,

0:19:33.840 --> 0:19:37.720
<v Speaker 1>any differences there? Yeah, our our survey didn't. We haven't

0:19:37.760 --> 0:19:40.399
<v Speaker 1>parced the data out from the survey that way. You know,

0:19:40.440 --> 0:19:43.280
<v Speaker 1>I think it's fair to say, um, Carol that you know,

0:19:43.280 --> 0:19:45.439
<v Speaker 1>when you look at both the first order effects of

0:19:45.440 --> 0:19:48.680
<v Speaker 1>the pandemic from a health standpoint and then the second

0:19:48.760 --> 0:19:51.959
<v Speaker 1>order effects from an economic standpoint. It's been a very

0:19:52.040 --> 0:19:55.560
<v Speaker 1>unequal experience in our society. Uh, and you know, from

0:19:55.560 --> 0:19:59.080
<v Speaker 1>a socioeconomic demographic standpoint, so for both a racial standpoint

0:19:59.280 --> 0:20:01.159
<v Speaker 1>and frankly from a gender standpoint to One of the

0:20:01.200 --> 0:20:03.600
<v Speaker 1>things we do see is um in other surveys that

0:20:03.600 --> 0:20:06.240
<v Speaker 1>we've done related to this, is that you know, women

0:20:06.240 --> 0:20:09.959
<v Speaker 1>are experiencing this from a stress standpoint more extremely than

0:20:10.000 --> 0:20:11.520
<v Speaker 1>men are as a result of you know, what the

0:20:11.520 --> 0:20:14.160
<v Speaker 1>pandemic has done to the personal demands in the household

0:20:14.160 --> 0:20:16.000
<v Speaker 1>and you know, all the benefits of remote work. And

0:20:16.080 --> 0:20:19.080
<v Speaker 1>we've talked about this before with some of the burdens

0:20:19.119 --> 0:20:20.879
<v Speaker 1>of being at home and that has to do with

0:20:21.000 --> 0:20:23.120
<v Speaker 1>you know, the child care and home and home schooling

0:20:23.160 --> 0:20:26.639
<v Speaker 1>and uh and you know, associated activities. So it's interesting

0:20:26.680 --> 0:20:28.560
<v Speaker 1>to hear you know, what Rob had to say, Tim,

0:20:28.560 --> 0:20:31.439
<v Speaker 1>because you know, sometimes workers are concerned about just keeping

0:20:31.480 --> 0:20:35.440
<v Speaker 1>their jobs. Sometimes they're worried about getting you know, pay increases.

0:20:35.520 --> 0:20:38.800
<v Speaker 1>This time it really was largely about financial security, So

0:20:38.880 --> 0:20:41.280
<v Speaker 1>good to get uh some thoughts on that. And that

0:20:41.359 --> 0:20:43.159
<v Speaker 1>of course was Rob Fouls and he's vice chair at

0:20:43.160 --> 0:20:46.080
<v Speaker 1>Prudential Financial. He's also a member of Prudential's board of Directors.

0:20:46.400 --> 0:20:49.720
<v Speaker 1>You're listening to Bloomberg Business Week. Up next, someone who's

0:20:49.720 --> 0:20:52.160
<v Speaker 1>had a front seat to so much, the former editor

0:20:52.160 --> 0:20:54.840
<v Speaker 1>in chief of The Financial Times, all about the biggest

0:20:54.840 --> 0:20:58.120
<v Speaker 1>business stories of his career. You're listening to Bloomberg Business Week.

0:20:58.520 --> 0:21:08.680
<v Speaker 1>This is Bloomberg. You're listening to Bloomberg Business Week with

0:21:08.760 --> 0:21:13.439
<v Speaker 1>Carol Masser and Bloomberg Quick Takes. Tim Stinovik on Bloomberg Radio.

0:21:14.480 --> 0:21:17.440
<v Speaker 1>He spent fifteen years as the editor of the Financial Times,

0:21:17.680 --> 0:21:20.600
<v Speaker 1>front row seat to the big business, economic and political

0:21:20.640 --> 0:21:23.760
<v Speaker 1>stories of our times and the power players behind them all.

0:21:23.960 --> 0:21:25.679
<v Speaker 1>I love talking to people like this, to him and

0:21:25.800 --> 0:21:29.240
<v Speaker 1>his observations, his access, it's all detailed in a new book.

0:21:29.240 --> 0:21:31.400
<v Speaker 1>It's a diary, if you will, of what he saw.

0:21:31.520 --> 0:21:34.280
<v Speaker 1>The book is entitled The Powerful and the Damned Private

0:21:34.280 --> 0:21:37.920
<v Speaker 1>Diaries in Turbulent Times, and the author Lionel Barber, former

0:21:38.040 --> 0:21:40.879
<v Speaker 1>FT editor in Chief. Check it out well. Great to

0:21:40.920 --> 0:21:43.080
<v Speaker 1>be with you, Carol. I wanted to have a book

0:21:43.119 --> 0:21:47.520
<v Speaker 1>about power, people in power, how they made decisions, what

0:21:47.600 --> 0:21:51.680
<v Speaker 1>were they like up close and personal, like Mohammed bin

0:21:51.760 --> 0:21:55.800
<v Speaker 1>Sulman in Riad or Vladimir Putin in the Kremlin, or

0:21:55.840 --> 0:22:00.560
<v Speaker 1>are the president Trump and Obama sort of snapshots of

0:22:00.680 --> 0:22:04.439
<v Speaker 1>the personalities and on Wall Street obviously some of the

0:22:04.440 --> 0:22:06.240
<v Speaker 1>big bankers who are in the middle of the global

0:22:06.280 --> 0:22:09.600
<v Speaker 1>financial crisis. And I had a privileged seat, as you say,

0:22:09.720 --> 0:22:12.600
<v Speaker 1>as editor of the Financial Time, so up close and

0:22:12.680 --> 0:22:16.640
<v Speaker 1>personal in diary form in terms of we got about

0:22:16.680 --> 0:22:19.480
<v Speaker 1>thirty seconds, then we'll come back. Everybody who has power

0:22:19.640 --> 0:22:21.560
<v Speaker 1>not the same though in terms of how they use

0:22:21.640 --> 0:22:24.280
<v Speaker 1>it or how they I don't know how they are

0:22:24.400 --> 0:22:28.160
<v Speaker 1>frees to face well. I I think that the big

0:22:28.240 --> 0:22:31.800
<v Speaker 1>change that happened in the under my aditorship was obviously

0:22:31.800 --> 0:22:37.440
<v Speaker 1>the digital revolution, and that really changed the power balance

0:22:37.520 --> 0:22:43.520
<v Speaker 1>between readers and and producers of news. The news industry fragmented.

0:22:43.560 --> 0:22:46.239
<v Speaker 1>There were new ways of reaching readers. You saw that

0:22:46.640 --> 0:22:51.200
<v Speaker 1>with Twitter and politicians, and and also the rise of China.

0:22:51.320 --> 0:22:54.679
<v Speaker 1>That was the other huge phenomenon. There was a change,

0:22:54.720 --> 0:22:57.960
<v Speaker 1>frankly in the economic balance about between East and West.

0:22:58.240 --> 0:23:00.399
<v Speaker 1>So one thing I want to ask you, Littel, especially

0:23:00.400 --> 0:23:02.080
<v Speaker 1>on a day where we were kind of glued to

0:23:02.119 --> 0:23:06.840
<v Speaker 1>the hearings in Washington, the game stop meme stock trading,

0:23:07.359 --> 0:23:10.200
<v Speaker 1>the Reddit rise. Um, is it a story that you

0:23:10.280 --> 0:23:15.200
<v Speaker 1>missed reporting on? Oh? Yeah, I mean this was one

0:23:15.200 --> 0:23:18.720
<v Speaker 1>of the best market stories. Was better than the Taper

0:23:18.800 --> 0:23:22.320
<v Speaker 1>trand tantrum. Maybe not quite as dramatic as when we

0:23:22.320 --> 0:23:25.960
<v Speaker 1>were watching the world's financial system almost melt down in

0:23:26.040 --> 0:23:29.239
<v Speaker 1>two thousand and eight, But it had everything, didn't it.

0:23:29.320 --> 0:23:34.960
<v Speaker 1>The small time trader, the hedge funds making millions, and

0:23:34.960 --> 0:23:37.000
<v Speaker 1>and one or two companies that you and I thought

0:23:37.280 --> 0:23:39.800
<v Speaker 1>were not much better than Penny Stock suddenly going through

0:23:39.840 --> 0:23:42.400
<v Speaker 1>the roof. I'd love to have been in the newsroom.

0:23:42.520 --> 0:23:44.879
<v Speaker 1>Who is the powerful and who's the damned in that story?

0:23:46.880 --> 0:23:51.200
<v Speaker 1>In in the game stop, Well, there were one or

0:23:51.200 --> 0:23:54.000
<v Speaker 1>two people who are going to caught short, who are

0:23:54.000 --> 0:23:56.520
<v Speaker 1>definitely going to be damned. But I think there's some

0:23:56.600 --> 0:24:00.680
<v Speaker 1>questions about the integrity of the trading platform. I think

0:24:00.720 --> 0:24:06.240
<v Speaker 1>there's uh, the powerful maybe at least in the short term.

0:24:06.359 --> 0:24:10.879
<v Speaker 1>The the the the small time retail investor clubbing together was

0:24:10.920 --> 0:24:13.679
<v Speaker 1>a bit more powerful than we ever imagined. So I

0:24:13.720 --> 0:24:15.800
<v Speaker 1>want to go through I have. I could talk to

0:24:15.840 --> 0:24:19.400
<v Speaker 1>you for hours, Um, the tech boom. What comes to mind?

0:24:19.440 --> 0:24:23.480
<v Speaker 1>Who was the power player? That just epitomizes that that

0:24:23.760 --> 0:24:27.800
<v Speaker 1>that time you have to say that it's the Big four,

0:24:27.880 --> 0:24:31.200
<v Speaker 1>isn't it. I think jeff bees are some amazing transformation

0:24:31.280 --> 0:24:36.360
<v Speaker 1>of Amazon facebooks and questions about their model, the way

0:24:36.400 --> 0:24:40.040
<v Speaker 1>they they they they contribution to the sort of civic

0:24:40.119 --> 0:24:45.280
<v Speaker 1>discourse and role in elections being their platforms being abused.

0:24:46.000 --> 0:24:50.680
<v Speaker 1>Google massive amount of influence over the news business. I mean,

0:24:50.720 --> 0:24:54.160
<v Speaker 1>for for the Ft, it was critical because we built

0:24:54.160 --> 0:24:58.119
<v Speaker 1>a subscription model. I see if you have followed that

0:24:58.320 --> 0:25:01.800
<v Speaker 1>over across the bond um for the you know, having

0:25:02.040 --> 0:25:06.000
<v Speaker 1>a reasonable relationship and making the tech giants understand and

0:25:06.000 --> 0:25:08.720
<v Speaker 1>that included Apple that you know, we couldn't just hand

0:25:08.760 --> 0:25:11.760
<v Speaker 1>over our data on our customers. We needed to sort

0:25:11.800 --> 0:25:14.960
<v Speaker 1>of establish our brand and not be discriminated against, and

0:25:15.000 --> 0:25:17.320
<v Speaker 1>that that was a big story. But the powerful was

0:25:17.400 --> 0:25:21.200
<v Speaker 1>certainly and still are the big tech four in America. Yeah,

0:25:21.200 --> 0:25:24.560
<v Speaker 1>I think it's interesting the way in China. Yeah. Well absolutely.

0:25:24.600 --> 0:25:27.119
<v Speaker 1>We talked earlier about Facebook and what's going on in

0:25:27.160 --> 0:25:30.879
<v Speaker 1>Australia right now. Um, I do wonder, you know, what

0:25:31.080 --> 0:25:34.080
<v Speaker 1>is the survival of mainstream media when you've got social

0:25:34.119 --> 0:25:40.160
<v Speaker 1>media and it's where increasingly everyone goes for their news. Well,

0:25:40.320 --> 0:25:43.400
<v Speaker 1>true Carol and in the period I was editor, there's

0:25:43.400 --> 0:25:47.479
<v Speaker 1>no question that the media landscape fragmented in a dramatic way,

0:25:47.720 --> 0:25:51.399
<v Speaker 1>and social media became terribly important. But as long as

0:25:51.400 --> 0:25:53.440
<v Speaker 1>you're not caught in the muddled middle, and you've got

0:25:53.440 --> 0:25:56.719
<v Speaker 1>a strong brand, and I would consider Bloomberg, the New

0:25:56.800 --> 0:26:00.199
<v Speaker 1>York Times, the Worlcester Journal, and the Financial Times. We

0:26:00.200 --> 0:26:02.640
<v Speaker 1>were known when I was in Washington twenty five years

0:26:02.680 --> 0:26:05.320
<v Speaker 1>ago as the Financial Times in London no more it

0:26:05.400 --> 0:26:08.119
<v Speaker 1>was the ft Pink brand. If you've got a strong

0:26:08.240 --> 0:26:11.879
<v Speaker 1>brand and a good business model, which is a subscription business,

0:26:12.320 --> 0:26:14.560
<v Speaker 1>you know you can thrive. And we the FT did

0:26:15.040 --> 0:26:17.520
<v Speaker 1>get more than a million paying readers. We double our

0:26:17.560 --> 0:26:20.720
<v Speaker 1>audience and readership in the fifteen years I was editor.

0:26:21.000 --> 0:26:23.040
<v Speaker 1>It was a must read for all of us when

0:26:23.040 --> 0:26:25.879
<v Speaker 1>it came to anything going on in the world of

0:26:25.920 --> 0:26:29.320
<v Speaker 1>business and beyond and the market. Let me let me

0:26:29.320 --> 0:26:31.960
<v Speaker 1>go through a couple of other big stories, um, the

0:26:31.960 --> 0:26:36.159
<v Speaker 1>global financial crisis. Who's one power player that you were

0:26:36.200 --> 0:26:38.400
<v Speaker 1>in their office or on the phone with that just

0:26:38.600 --> 0:26:40.400
<v Speaker 1>when you think of that time, that's who you think of.

0:26:41.600 --> 0:26:45.000
<v Speaker 1>I think that Jamie Diamond, because he was tactically very

0:26:45.080 --> 0:26:48.399
<v Speaker 1>so astute, and look they got bigger and more and

0:26:48.760 --> 0:26:52.840
<v Speaker 1>they managed their risk very well. I think of Steve Schwartzman,

0:26:53.560 --> 0:26:58.119
<v Speaker 1>who epitomizes the role of rise of private equity. His

0:26:58.200 --> 0:27:03.359
<v Speaker 1>market timing going public was impeccable, and they manage risk well.

0:27:03.440 --> 0:27:06.960
<v Speaker 1>And also I think of Larry think that quiet but

0:27:07.280 --> 0:27:10.560
<v Speaker 1>immense power in asset management. Those are the three. Maybe

0:27:10.560 --> 0:27:13.879
<v Speaker 1>Goldman Lloyd Blank find he was always great fun to

0:27:13.920 --> 0:27:17.280
<v Speaker 1>talk to, very astute lionel. If you put out a

0:27:17.320 --> 0:27:22.080
<v Speaker 1>phone call to anybody, did everyone always call you back? Uh,

0:27:22.080 --> 0:27:24.639
<v Speaker 1>well they called me back. Maybe not in five minutes,

0:27:24.720 --> 0:27:27.840
<v Speaker 1>but at the end of half an hour. Yeah, people

0:27:27.880 --> 0:27:31.119
<v Speaker 1>return my calls. Was there any call that you were

0:27:31.160 --> 0:27:33.840
<v Speaker 1>ever nervous talking to someone because it was a delicate

0:27:33.880 --> 0:27:37.760
<v Speaker 1>story or I don't know, I'm curious. Oh you always

0:27:38.080 --> 0:27:41.680
<v Speaker 1>worry a bit that um when when that heavy breathing

0:27:41.760 --> 0:27:44.199
<v Speaker 1>comes on the line and you think, well, you know

0:27:44.560 --> 0:27:46.719
<v Speaker 1>what we you don't know, what have you messed up

0:27:46.800 --> 0:27:48.960
<v Speaker 1>or something? You're a bit wary. But then you've got

0:27:48.960 --> 0:27:52.520
<v Speaker 1>to be able to bounce, you know, uh, strike back

0:27:52.680 --> 0:27:57.320
<v Speaker 1>politely of course. But now I wasn't really nervous. Um

0:27:57.320 --> 0:28:00.360
<v Speaker 1>obviously in our country we've got libel risk are things

0:28:00.400 --> 0:28:03.160
<v Speaker 1>like that, and look, frankly, there were occasions when things

0:28:03.160 --> 0:28:05.320
<v Speaker 1>got a bit heated on the phone, but this is

0:28:05.359 --> 0:28:08.760
<v Speaker 1>a family broadcast, so I don't want to go into it. Well,

0:28:08.760 --> 0:28:11.040
<v Speaker 1>there's great details in the book The Rise of China.

0:28:11.119 --> 0:28:14.040
<v Speaker 1>It's something we tease before the break. Um. I feel

0:28:14.040 --> 0:28:17.600
<v Speaker 1>like this is a story. We've certainly been covering it,

0:28:17.680 --> 0:28:21.160
<v Speaker 1>but I think we don't realize how big China has

0:28:21.200 --> 0:28:24.040
<v Speaker 1>become and how significant they become in our global economy.

0:28:24.080 --> 0:28:28.040
<v Speaker 1>It's it's above and beyond the numbers. You're so right,

0:28:28.119 --> 0:28:31.199
<v Speaker 1>I mean, I I think this was really belongs to

0:28:31.280 --> 0:28:33.600
<v Speaker 1>the one or two biggest stories of my time as editor.

0:28:33.640 --> 0:28:37.000
<v Speaker 1>And the difference, of course was the change in power

0:28:37.200 --> 0:28:41.080
<v Speaker 1>when Cheesing Ping came to power and decided to go

0:28:41.200 --> 0:28:45.480
<v Speaker 1>beyond the natural two terms. And you know that old

0:28:45.520 --> 0:28:50.600
<v Speaker 1>phrase that Dung Sholping said that China should bide its

0:28:50.640 --> 0:28:53.960
<v Speaker 1>time and hide its power. Well, under Shijing thing that

0:28:54.200 --> 0:28:56.760
<v Speaker 1>they're not biding their time and they're certainly not hiding

0:28:56.800 --> 0:28:59.480
<v Speaker 1>their power. And I think the other thing that I

0:28:59.560 --> 0:29:02.600
<v Speaker 1>noticed than I remember right going spending three days in

0:29:02.680 --> 0:29:06.360
<v Speaker 1>Washington just to get a sense of what the establishment,

0:29:06.440 --> 0:29:10.880
<v Speaker 1>political stagiment across democrats and Republicans, and the intelligence and

0:29:10.960 --> 0:29:13.760
<v Speaker 1>security establishment felt And it was clear to me at

0:29:13.800 --> 0:29:17.360
<v Speaker 1>that point in two thousand and seventeen eighteen that the

0:29:17.440 --> 0:29:20.120
<v Speaker 1>whole atmosphere had changed and this was going to be

0:29:20.160 --> 0:29:23.920
<v Speaker 1>an age of confrontation across the board, and it is.

0:29:24.000 --> 0:29:27.160
<v Speaker 1>You're you're back to sort of almost nineteenth century great

0:29:27.320 --> 0:29:30.960
<v Speaker 1>our rivalry, favorite person that you had a conversation with

0:29:31.320 --> 0:29:33.400
<v Speaker 1>in your in your tenure and just got about a

0:29:33.480 --> 0:29:39.480
<v Speaker 1>minute left. Well, I do remember sitting in opposite Vladimir

0:29:39.520 --> 0:29:42.479
<v Speaker 1>Putin in the Kremlin, and there's a picture of that

0:29:42.560 --> 0:29:46.760
<v Speaker 1>in the book. Ye. Well, he's a very icy character

0:29:46.800 --> 0:29:50.680
<v Speaker 1>and he's a little scary character, and interviewing him with

0:29:50.920 --> 0:29:54.000
<v Speaker 1>us is the master of destabilization. He's always trying to

0:29:54.040 --> 0:29:57.600
<v Speaker 1>put you off balance. So that was memorable. And you know,

0:29:57.800 --> 0:30:01.680
<v Speaker 1>actually the probably the most memorable was sitting for three

0:30:01.760 --> 0:30:04.240
<v Speaker 1>and a half thousand I have to say my backside

0:30:04.280 --> 0:30:08.120
<v Speaker 1>was getting a bit sore in Rwanda talking to Paul Kagami,

0:30:08.560 --> 0:30:12.120
<v Speaker 1>who's transformed that country. That was memorable. And forgive me,

0:30:12.160 --> 0:30:13.280
<v Speaker 1>I said a picture in the book, but it was

0:30:13.280 --> 0:30:15.360
<v Speaker 1>actually a picture in some of the coverage of your

0:30:15.360 --> 0:30:17.800
<v Speaker 1>book that I came across with you sitting down with

0:30:17.880 --> 0:30:20.760
<v Speaker 1>Vladimir Putin. Um. I hope you will come back. I'd

0:30:20.760 --> 0:30:22.440
<v Speaker 1>love to talk more about what's in the book and

0:30:22.520 --> 0:30:25.200
<v Speaker 1>your observations of of some of the big stories that

0:30:25.400 --> 0:30:28.160
<v Speaker 1>continue in our time. Thank you so much and good

0:30:28.200 --> 0:30:31.840
<v Speaker 1>luck with it. Lionel Barber. That's Lionel Barber, the former

0:30:31.920 --> 0:30:34.280
<v Speaker 1>editor in chief of The Financial Times. A lot has

0:30:34.280 --> 0:30:36.640
<v Speaker 1>happened to him in the last decade or so. Yeah,

0:30:36.760 --> 0:30:38.640
<v Speaker 1>it really has. And you know, having a front row

0:30:38.760 --> 0:30:40.680
<v Speaker 1>seat to all of these stories, it really reminds me

0:30:40.720 --> 0:30:42.520
<v Speaker 1>of why I wanted to become a journalist. I mean,

0:30:42.520 --> 0:30:44.520
<v Speaker 1>we get to witness history in the making. It's just

0:30:44.640 --> 0:30:46.960
<v Speaker 1>it's so cool. Yeah, I agree. And that wraps up

0:30:47.000 --> 0:30:49.000
<v Speaker 1>the first hour of the weekend edition of Bloomberg Business

0:30:49.000 --> 0:30:51.960
<v Speaker 1>Week from Bloomberg Radio. I'm Carol Masser and I'm Tim Stanivic.

0:30:52.080 --> 0:30:54.600
<v Speaker 1>More ahead in our next hour, including a conversation with

0:30:54.640 --> 0:30:57.840
<v Speaker 1>the president of Impossible Foods and the food innovation to come,

0:30:58.000 --> 0:31:00.560
<v Speaker 1>A lot is Changing, and the founder of Adam and

0:31:00.600 --> 0:31:04.680
<v Speaker 1>Matter on radically sustainable jewelry, plus the individual transforming the

0:31:04.720 --> 0:31:07.800
<v Speaker 1>fortune created by billionaire and founder of Amazon Jeff Bezos.

0:31:07.880 --> 0:31:10.880
<v Speaker 1>We're talking about his ex wife Mackenzie Scott. Love this story.

0:31:10.920 --> 0:31:13.920
<v Speaker 1>You're listening to Bloomberg Business Week and this is Bloomberg.

0:31:20.720 --> 0:31:24.240
<v Speaker 1>You're listening to Bloomberg Business Week with Carol Masser and

0:31:24.320 --> 0:31:29.239
<v Speaker 1>Bloomberg Quick Takes Tim stenovic on Bloomberg Radio. Hi am

0:31:29.280 --> 0:31:31.840
<v Speaker 1>Carol Masser and I'm Tim Stenovik. Plenty ahead in our

0:31:31.840 --> 0:31:34.160
<v Speaker 1>second hour of the weekend edition of Bloomberg Business Week,

0:31:34.240 --> 0:31:37.120
<v Speaker 1>including the president of Impossible Foods on price cuts and

0:31:37.120 --> 0:31:39.720
<v Speaker 1>food innovation. There's more to come, Blass. We're going to

0:31:39.800 --> 0:31:42.360
<v Speaker 1>hear about an influencer who turned her passion into a

0:31:42.440 --> 0:31:46.400
<v Speaker 1>business and Booze delivery. We were all drinking a lot

0:31:46.480 --> 0:31:49.440
<v Speaker 1>during the pandemic and getting it delivered to our home.

0:31:49.600 --> 0:31:52.080
<v Speaker 1>It's definitely one of the booms during the health crisis.

0:31:52.320 --> 0:31:54.480
<v Speaker 1>First though, in the magazine this week, a story that

0:31:54.520 --> 0:31:56.400
<v Speaker 1>was among the most read on the Bloomberg when it

0:31:56.480 --> 0:32:00.000
<v Speaker 1>crossed about the individual transforming the fortune created by billionaire

0:32:00.000 --> 0:32:02.800
<v Speaker 1>and founder of Amazon Jeff Bezos, or of course, talking

0:32:02.840 --> 0:32:05.400
<v Speaker 1>about his ex wife Mackenzie Scott. We got more from

0:32:05.400 --> 0:32:08.920
<v Speaker 1>Bloomberg News Wealth Team reporter Sophie Alexander and Bloomberg Business

0:32:08.920 --> 0:32:12.160
<v Speaker 1>Week editor Jill Weber what we've seen since their divorce

0:32:12.760 --> 0:32:18.120
<v Speaker 1>and really um uh most recently um, largely because of Mackenzie,

0:32:18.720 --> 0:32:22.440
<v Speaker 1>has been um this real uh change. And you know

0:32:22.520 --> 0:32:26.800
<v Speaker 1>the six billion figure that so uh and and been

0:32:26.960 --> 0:32:29.360
<v Speaker 1>right about um that's attributed to her, we think is

0:32:29.400 --> 0:32:34.240
<v Speaker 1>the largest single, uh, single amount that anyone's ever given

0:32:34.440 --> 0:32:38.600
<v Speaker 1>to philanthropies in in a in a calendar year, um.

0:32:38.720 --> 0:32:41.920
<v Speaker 1>And so Sophie like, can you walk us through you know,

0:32:41.960 --> 0:32:45.400
<v Speaker 1>the significance of what that means for the Amazon fortune

0:32:45.960 --> 0:32:49.240
<v Speaker 1>going forward? The six billion dollars is just such an

0:32:49.320 --> 0:32:54.360
<v Speaker 1>immense figure. And when we're talking about philanthropy historically, you know,

0:32:54.720 --> 0:32:59.600
<v Speaker 1>one of the main criticisms of billionaire philanthropists, or one

0:32:59.640 --> 0:33:04.200
<v Speaker 1>of their reasons rather of not giving away enough money faster,

0:33:04.680 --> 0:33:06.920
<v Speaker 1>is that, you know, it takes time to be thoughtful

0:33:07.480 --> 0:33:09.760
<v Speaker 1>and it takes time to give away this these huge

0:33:09.760 --> 0:33:12.880
<v Speaker 1>amounts of money, you know, billions of dollars. But Mackenzie

0:33:12.920 --> 0:33:16.080
<v Speaker 1>sort of disproving that and what this could mean for

0:33:16.120 --> 0:33:18.920
<v Speaker 1>the future is you know, Mackenzie is only just getting started.

0:33:18.960 --> 0:33:21.640
<v Speaker 1>She's playing the giving pledge. She's pledged to give away

0:33:21.680 --> 0:33:24.560
<v Speaker 1>the majority of her fortune UM, which at this point

0:33:25.160 --> 0:33:29.480
<v Speaker 1>is nearing sixty billion dollars and so UM that that's

0:33:29.520 --> 0:33:32.200
<v Speaker 1>just a huge amount of money that could be given away.

0:33:32.480 --> 0:33:34.959
<v Speaker 1>And then when we're talking about Jeff who recently stepped

0:33:35.000 --> 0:33:37.440
<v Speaker 1>down or enough that he would be stepping down from

0:33:37.480 --> 0:33:41.560
<v Speaker 1>Amazon as CEO, UM, that's sort of a sign that

0:33:41.640 --> 0:33:45.160
<v Speaker 1>he's probably going to focus more on his giving and

0:33:45.200 --> 0:33:47.200
<v Speaker 1>that we could be seeing more from him in the

0:33:47.240 --> 0:33:50.720
<v Speaker 1>Philo philosophical space coming forward. And to be fair, I mean,

0:33:50.800 --> 0:33:53.320
<v Speaker 1>he did give away money before, right, but it's not

0:33:53.640 --> 0:33:58.400
<v Speaker 1>as quickly as his former wife has. Definitely, UM, I

0:33:58.440 --> 0:34:01.960
<v Speaker 1>think that the to be fair to Jeff UM. When

0:34:01.960 --> 0:34:04.720
<v Speaker 1>we talk about Bill Gates, you know, one of the

0:34:04.760 --> 0:34:08.960
<v Speaker 1>most impressive philanthropists in history, he didn't start giving away

0:34:09.480 --> 0:34:12.920
<v Speaker 1>very much until he stepped down from Microsoft. UM. And

0:34:12.960 --> 0:34:15.640
<v Speaker 1>so Jeff has been giving money. But you know, when

0:34:15.719 --> 0:34:17.759
<v Speaker 1>you put it in the context of how much wealth

0:34:17.800 --> 0:34:20.560
<v Speaker 1>he really have, it's it's a very small amount. We're

0:34:20.560 --> 0:34:24.640
<v Speaker 1>talking about uh, single digit millions, UM, tens of millions

0:34:24.680 --> 0:34:28.560
<v Speaker 1>sometimes and more recently sure hundreds of millions of dollars.

0:34:28.600 --> 0:34:31.279
<v Speaker 1>But where he's really had the biggest figures are in

0:34:31.400 --> 0:34:33.839
<v Speaker 1>his commitment. You know, he's made the two billion dollar

0:34:33.920 --> 0:34:37.600
<v Speaker 1>commitment for the Day One Fund and then the ten

0:34:37.640 --> 0:34:40.239
<v Speaker 1>billion dollar commitments for the Earth's Times, So those are

0:34:40.280 --> 0:34:43.200
<v Speaker 1>huge numbers, but we're not actually seeing that money deployed yet.

0:34:43.239 --> 0:34:47.160
<v Speaker 1>Bill Gates didn't start giving significantly until he left Microsoft

0:34:47.239 --> 0:34:49.920
<v Speaker 1>as CEO, which which I thought was a really important

0:34:49.920 --> 0:34:53.400
<v Speaker 1>point and not something that I had considered. Um, I

0:34:53.440 --> 0:34:55.359
<v Speaker 1>wonder if that's what we're going to start seeing from

0:34:55.440 --> 0:34:58.239
<v Speaker 1>Jeff Bezos now that he has stepped down, or he

0:34:58.320 --> 0:35:00.200
<v Speaker 1>said he would step down and that will happen later

0:35:00.239 --> 0:35:02.440
<v Speaker 1>this year and hand off the reins to to somebody

0:35:02.440 --> 0:35:05.120
<v Speaker 1>else at Amazon. Are we going to start seeing Jeff

0:35:05.120 --> 0:35:09.480
<v Speaker 1>Bezos give away more money? That is sort of the

0:35:09.520 --> 0:35:12.239
<v Speaker 1>big question, you know. In his letter announcing that he

0:35:12.280 --> 0:35:15.520
<v Speaker 1>would be stepping down, he mentioned the Day One Fund

0:35:15.560 --> 0:35:17.640
<v Speaker 1>and he mentioned the Earth Fund as two of the

0:35:17.680 --> 0:35:20.920
<v Speaker 1>things that he plans to focus on more. So, you know,

0:35:21.080 --> 0:35:24.879
<v Speaker 1>it's been a few years now since he made those

0:35:24.920 --> 0:35:27.520
<v Speaker 1>announcements that he started would start the Day one Fund,

0:35:27.520 --> 0:35:30.480
<v Speaker 1>and he announced the Earth Fund last year, but really

0:35:30.520 --> 0:35:32.960
<v Speaker 1>has only given about a billion dollars of the twelve

0:35:33.000 --> 0:35:35.680
<v Speaker 1>billion dollars that he's committed to giving and he's set

0:35:35.680 --> 0:35:39.000
<v Speaker 1>no timeline for himself, so you know, he's not really

0:35:39.040 --> 0:35:43.520
<v Speaker 1>going to be held to anything um, but we could

0:35:43.600 --> 0:35:46.400
<v Speaker 1>see more from him coming soon. Well, I think you

0:35:46.400 --> 0:35:49.400
<v Speaker 1>know that's it's an interesting point here because they're the

0:35:49.480 --> 0:35:53.080
<v Speaker 1>Chronicle of Philanthropy came out with some big numbers from

0:35:53.120 --> 0:35:56.600
<v Speaker 1>from Bezos and Scott and others, and and one of

0:35:56.640 --> 0:35:58.840
<v Speaker 1>the things that is interesting there is that, you know,

0:35:58.920 --> 0:36:00.719
<v Speaker 1>Bezos his name was that at the top of that

0:36:00.800 --> 0:36:03.799
<v Speaker 1>list because of what he's pledged, but not actually what

0:36:03.880 --> 0:36:05.920
<v Speaker 1>he's given. And that I think is that one of

0:36:05.960 --> 0:36:07.839
<v Speaker 1>the things that is really important to keep in mind

0:36:07.920 --> 0:36:10.400
<v Speaker 1>what what Sophie and Ben did a great job of

0:36:10.880 --> 0:36:13.319
<v Speaker 1>underscoring in this is like one thing to pledge and

0:36:13.360 --> 0:36:16.520
<v Speaker 1>it's another thing to actually do. And what she you know,

0:36:16.680 --> 0:36:19.520
<v Speaker 1>really showed here is is uh that you can do

0:36:19.600 --> 0:36:23.600
<v Speaker 1>something big and dramatic and do it actually fast. And

0:36:23.640 --> 0:36:26.120
<v Speaker 1>that that I think is the thing that everyone in

0:36:26.120 --> 0:36:28.720
<v Speaker 1>the flanthropy world has looked at her and said, Wow,

0:36:28.800 --> 0:36:30.799
<v Speaker 1>this is something. So my last question for you is

0:36:31.000 --> 0:36:34.120
<v Speaker 1>how competitive does it get when your ex life give

0:36:34.160 --> 0:36:36.759
<v Speaker 1>it away six billion? Like you, that's something you have

0:36:36.800 --> 0:36:39.080
<v Speaker 1>to kind of like the sort of kindle a fire

0:36:39.200 --> 0:36:42.520
<v Speaker 1>in your belly to be like, did you really do that?

0:36:43.840 --> 0:36:45.719
<v Speaker 1>You know, it just it happens. It's like you can

0:36:45.760 --> 0:36:50.640
<v Speaker 1>hear an echo in here. That's a real laugh from Joel.

0:36:50.640 --> 0:36:52.600
<v Speaker 1>I like, all right, you guys just be quiet. Go ahead,

0:36:52.640 --> 0:36:56.919
<v Speaker 1>Sophie answer. I was just gonna say. I mean, it's

0:36:57.040 --> 0:36:59.839
<v Speaker 1>impossible to say what the relationship is now and how

0:37:00.160 --> 0:37:03.279
<v Speaker 1>her giving impact his giving. You know, she's been a

0:37:03.320 --> 0:37:06.160
<v Speaker 1>giving pledge, she hasn't, and he's been sort of knocked

0:37:06.200 --> 0:37:09.879
<v Speaker 1>for that. Um But and it's also impossible to say

0:37:09.920 --> 0:37:13.640
<v Speaker 1>what their philanthropic giving, you know, who did what while

0:37:13.680 --> 0:37:16.239
<v Speaker 1>they were together? Was I talked to an expert about such?

0:37:16.360 --> 0:37:18.120
<v Speaker 1>So it's really hard to say. You know, it's very

0:37:18.120 --> 0:37:20.480
<v Speaker 1>from couple to couple. Um So, we just don't really

0:37:20.520 --> 0:37:23.759
<v Speaker 1>know enough about their individual personalities to be able to

0:37:23.880 --> 0:37:26.520
<v Speaker 1>say much more on that. But you've got to think that,

0:37:26.560 --> 0:37:29.080
<v Speaker 1>you know, when people are talking about the Amazon fortune

0:37:29.360 --> 0:37:32.200
<v Speaker 1>and seeing these things that, you know, he might feel

0:37:32.239 --> 0:37:34.600
<v Speaker 1>a certain responsibility to sort of step it up. It's

0:37:34.600 --> 0:37:39.040
<v Speaker 1>gonna be a prime topic that comes up. We're a

0:37:39.160 --> 0:37:41.520
<v Speaker 1>great team. I'm just gonna say it. That's Bloomberg News

0:37:41.520 --> 0:37:44.600
<v Speaker 1>Wealth Team reporters Sophie Alexander and Bloomberg Business Week editor

0:37:44.680 --> 0:37:47.319
<v Speaker 1>Joel Webber. You're listening to Bloomberg Business Week, coming out

0:37:47.360 --> 0:37:50.200
<v Speaker 1>the social media influencer who is now using her influence

0:37:50.200 --> 0:37:53.520
<v Speaker 1>to help others and creating a sustainable jewelry company along

0:37:53.520 --> 0:37:57.040
<v Speaker 1>the way. You're listening to Bloomberg Business Week. This is Bloomberg.

0:38:04.640 --> 0:38:08.160
<v Speaker 1>You're listening to Bloomberg Business Week with Carol Masser and

0:38:08.239 --> 0:38:13.480
<v Speaker 1>Bloomberg Quick Takes Tim Stinovic on Bloomberg Radio. So to remember,

0:38:13.560 --> 0:38:16.120
<v Speaker 1>last week we highlighted an interview we did with journalist

0:38:16.160 --> 0:38:19.080
<v Speaker 1>Nick Milton. It was about his new HBO Max documentary

0:38:19.200 --> 0:38:23.239
<v Speaker 1>and that was all about creating Instagram and social media influencers. Yeah.

0:38:23.280 --> 0:38:26.400
<v Speaker 1>I loved being able to interview Nick. The documentary left

0:38:26.400 --> 0:38:29.440
<v Speaker 1>me sort of feeling like, oh, this is the world

0:38:29.480 --> 0:38:31.440
<v Speaker 1>we live in. We have to accept it. It It was

0:38:31.440 --> 0:38:34.160
<v Speaker 1>a little scary, yeah, no doubt about it. And and

0:38:34.200 --> 0:38:36.160
<v Speaker 1>this week we actually caught up with one of those

0:38:36.200 --> 0:38:40.640
<v Speaker 1>influencers who is nearly five million Twitter followers, she's got

0:38:40.680 --> 0:38:44.680
<v Speaker 1>four point six million followers on Instagram. She has someone, though, Tim,

0:38:44.719 --> 0:38:46.920
<v Speaker 1>who has stepped away from social media, at least for

0:38:46.960 --> 0:38:49.480
<v Speaker 1>a while. She was named the most influential person on

0:38:49.480 --> 0:38:51.840
<v Speaker 1>the Internet by Time two years in a row and

0:38:51.920 --> 0:38:55.440
<v Speaker 1>Forbes thirty Under thirty. Her latest venture creating a direct

0:38:55.480 --> 0:38:59.480
<v Speaker 1>consumer jewelry company that uses recycled sterling silver sustainably and

0:38:59.520 --> 0:39:03.560
<v Speaker 1>ethically crafted in Thailand, which went online last November. Bethany

0:39:03.600 --> 0:39:07.000
<v Speaker 1>moda founder of Adam and Matter. So my company we

0:39:07.160 --> 0:39:11.440
<v Speaker 1>launched in November. It's called Adam and Matter, so it

0:39:11.560 --> 0:39:15.440
<v Speaker 1>is a jewelry brand. And I had done some stuff

0:39:15.440 --> 0:39:18.239
<v Speaker 1>in like the fashion space before, when I had a

0:39:18.280 --> 0:39:21.720
<v Speaker 1>clothing line with air Postal that was a few years ago, um,

0:39:21.719 --> 0:39:23.840
<v Speaker 1>and we did get a little jewelry in that collection.

0:39:23.880 --> 0:39:27.200
<v Speaker 1>But I always really wanted to offer something in the

0:39:27.280 --> 0:39:30.000
<v Speaker 1>jewelry space that, you know, maybe was a little bit

0:39:30.080 --> 0:39:32.279
<v Speaker 1>more expensive than what I've done in the past, but

0:39:32.480 --> 0:39:36.800
<v Speaker 1>for good reason. And that's why designing all of these products.

0:39:36.840 --> 0:39:39.600
<v Speaker 1>I was also able to work with former Tiffany and

0:39:39.600 --> 0:39:42.360
<v Speaker 1>co designer you and Jolie, and she helped kind of

0:39:42.400 --> 0:39:46.440
<v Speaker 1>guide me in making you know, sustainable products that are

0:39:46.480 --> 0:39:48.399
<v Speaker 1>going to last a really long time, so you don't

0:39:48.440 --> 0:39:50.440
<v Speaker 1>buy it because it's trendy and then you throw it

0:39:50.480 --> 0:39:53.200
<v Speaker 1>away a few months later. I really wanted to make

0:39:53.280 --> 0:39:55.879
<v Speaker 1>products that can actually become a part of your life

0:39:55.880 --> 0:39:57.960
<v Speaker 1>because I know, for me, some of my favorite jewelry

0:39:57.960 --> 0:40:00.839
<v Speaker 1>pieces even growing up, it's like I would keep them

0:40:00.880 --> 0:40:04.800
<v Speaker 1>for years and they are kind of like I compare

0:40:04.800 --> 0:40:07.040
<v Speaker 1>it to tattoos a lot. I feel like when you

0:40:07.120 --> 0:40:10.880
<v Speaker 1>really love a specific piece of jewelry, whether someone special,

0:40:10.920 --> 0:40:14.400
<v Speaker 1>gay to you, or just means something, um, you know,

0:40:14.480 --> 0:40:16.600
<v Speaker 1>it has a personality and it and it kind of

0:40:16.600 --> 0:40:18.480
<v Speaker 1>defines you in a way whenever you put it on

0:40:18.560 --> 0:40:21.560
<v Speaker 1>and acts as like a reminder for something significant. So

0:40:21.600 --> 0:40:24.239
<v Speaker 1>that was kind of my overall sool with this collection. Well,

0:40:24.239 --> 0:40:26.040
<v Speaker 1>it's interesting. I do think this year two, we've thought

0:40:26.040 --> 0:40:28.760
<v Speaker 1>a lot a lot more about our impact on the environment.

0:40:28.840 --> 0:40:32.160
<v Speaker 1>Right we saw as the world shut down, skies were clear,

0:40:33.200 --> 0:40:36.440
<v Speaker 1>you could see mountain ranges. It was pretty remarkable. But

0:40:36.480 --> 0:40:38.799
<v Speaker 1>I do think about we've become such a society where

0:40:38.840 --> 0:40:41.320
<v Speaker 1>we were something a couple of times throw it away,

0:40:41.400 --> 0:40:44.080
<v Speaker 1>we like, you know, so disposable. So it's interesting to

0:40:44.120 --> 0:40:47.120
<v Speaker 1>hear you say about that sustainability, though I feel like

0:40:47.640 --> 0:40:49.719
<v Speaker 1>the metrics around it can be kind of fuzzy. What

0:40:49.760 --> 0:40:53.040
<v Speaker 1>does sustainability mean to your company? So I mean we

0:40:53.040 --> 0:40:55.080
<v Speaker 1>were a new brand and we're still learning and we're

0:40:55.080 --> 0:40:59.080
<v Speaker 1>always open to new ways that we can improve. Um

0:40:59.120 --> 0:41:02.640
<v Speaker 1>some of the ways I'm mean we use recycled and hypoallergenic,

0:41:02.800 --> 0:41:05.560
<v Speaker 1>lead free materials, so like recycled metals and all of

0:41:05.560 --> 0:41:09.000
<v Speaker 1>that for our products. And then also for me, it

0:41:09.080 --> 0:41:11.760
<v Speaker 1>came down to even just the packaging that it comes

0:41:11.760 --> 0:41:14.560
<v Speaker 1>in was really important for me because I know sometimes

0:41:14.640 --> 0:41:16.480
<v Speaker 1>you'll get jewelry and it comes on like a little

0:41:16.520 --> 0:41:18.720
<v Speaker 1>card or something that you just tossed in the trash.

0:41:19.200 --> 0:41:21.960
<v Speaker 1>So I wanted to make sure that each box that

0:41:22.160 --> 0:41:26.560
<v Speaker 1>our pieces come in is sturdy enough, and again using

0:41:26.600 --> 0:41:29.359
<v Speaker 1>like all sustainable materials and making sure it's something that

0:41:29.440 --> 0:41:31.360
<v Speaker 1>you don't want to just toss but you could actually

0:41:31.480 --> 0:41:35.680
<v Speaker 1>use as a jewelry box for the item that you bought.

0:41:35.760 --> 0:41:39.080
<v Speaker 1>So all of our past is meant. It's also kind

0:41:39.080 --> 0:41:41.279
<v Speaker 1>of like a collectible sort of thing, Like I have

0:41:41.400 --> 0:41:43.279
<v Speaker 1>all of my box for all the jewelry, and it

0:41:43.280 --> 0:41:45.520
<v Speaker 1>looked really pretty on your vanity. So that was my thing,

0:41:45.600 --> 0:41:48.319
<v Speaker 1>is like, let's make this look really nice and make

0:41:48.360 --> 0:41:52.240
<v Speaker 1>it sturdy and reliable so that people get this they realize,

0:41:52.280 --> 0:41:54.080
<v Speaker 1>you know, oh, I can keep this and I can

0:41:54.120 --> 0:41:56.960
<v Speaker 1>store all of my jewelry or even other things outside

0:41:56.960 --> 0:41:58.600
<v Speaker 1>of it. And what I understand they're also part of it.

0:41:58.680 --> 0:42:02.600
<v Speaker 1>Is it called the Response Little Jewelry Council. Yeah, because

0:42:02.760 --> 0:42:05.560
<v Speaker 1>you know, when it comes to manufacturers, we obviously want

0:42:05.600 --> 0:42:08.839
<v Speaker 1>to make sure that we trust the manufacturer that we're

0:42:08.880 --> 0:42:11.960
<v Speaker 1>working with and you know, it's good working conditions and

0:42:12.040 --> 0:42:14.680
<v Speaker 1>that you know, we are supplying the best products for

0:42:14.719 --> 0:42:17.640
<v Speaker 1>our customers, but also that behind the scenes everything else

0:42:17.760 --> 0:42:20.920
<v Speaker 1>is also very you know, ethical and and great behind

0:42:20.960 --> 0:42:23.920
<v Speaker 1>the scenes. So that is basically what that means is

0:42:23.960 --> 0:42:26.440
<v Speaker 1>that we've done our research in making sure that the

0:42:26.480 --> 0:42:29.839
<v Speaker 1>manufacturer that we're in business with is up to our standards,

0:42:30.239 --> 0:42:32.400
<v Speaker 1>um and vice versa. And and it also is a

0:42:32.440 --> 0:42:35.160
<v Speaker 1>give back program, right because everything that is sold there's

0:42:35.160 --> 0:42:40.040
<v Speaker 1>a donation made to an organization dedicated to female empowerment.

0:42:40.040 --> 0:42:41.440
<v Speaker 1>Talk to us a little bit about that, because that's

0:42:41.480 --> 0:42:44.080
<v Speaker 1>part of it, right. Yeah, So I knew that was

0:42:44.120 --> 0:42:47.320
<v Speaker 1>something that I definitely wanted to incorporate as well. UM,

0:42:47.360 --> 0:42:50.640
<v Speaker 1>giving back to something that I feel like if we all,

0:42:50.680 --> 0:42:53.000
<v Speaker 1>any of us ever have the opportunity to do so,

0:42:53.040 --> 0:42:55.640
<v Speaker 1>I think it's incredible to do so. And so I

0:42:55.680 --> 0:42:58.120
<v Speaker 1>wanted to incorporate that into the brand. So we are

0:42:58.160 --> 0:43:01.440
<v Speaker 1>working with Step Up and Cross them. So both of

0:43:01.480 --> 0:43:06.400
<v Speaker 1>these organizations, they're just very dedicated to help propel girls

0:43:06.400 --> 0:43:10.399
<v Speaker 1>from under resource communities to fulfill their full potential UM

0:43:10.440 --> 0:43:14.360
<v Speaker 1>whether it's like different programs, educational programs, and just helping

0:43:14.360 --> 0:43:17.319
<v Speaker 1>them reach their dreams and their overall goals. UM So

0:43:17.360 --> 0:43:20.080
<v Speaker 1>I'm really happy to be in partnership with them and

0:43:20.640 --> 0:43:23.680
<v Speaker 1>um finding different ways to work together. Yeah, it's really great.

0:43:23.960 --> 0:43:26.600
<v Speaker 1>I love it when we find an entrepreneur who then

0:43:26.800 --> 0:43:29.960
<v Speaker 1>ultimately who has done well, figured it out and then

0:43:30.080 --> 0:43:32.239
<v Speaker 1>is helping others to do the same, and that's really

0:43:32.239 --> 0:43:34.759
<v Speaker 1>what you're doing. Yeah, and that's definitely it kind of

0:43:34.840 --> 0:43:37.000
<v Speaker 1>is a full circle and goes back to what the

0:43:37.080 --> 0:43:40.080
<v Speaker 1>brand stands for is we want us to be, you know,

0:43:40.120 --> 0:43:43.240
<v Speaker 1>an empowering brand, and we wanted to inspire other people.

0:43:43.520 --> 0:43:44.920
<v Speaker 1>And you know, at the end of the day, this

0:43:45.000 --> 0:43:48.080
<v Speaker 1>is something that I genuinely never thought would be possible

0:43:48.160 --> 0:43:50.680
<v Speaker 1>for me, especially like as a thirteen year old girl

0:43:50.760 --> 0:43:53.719
<v Speaker 1>when I started YouTube like so many years ago, I

0:43:53.760 --> 0:43:55.960
<v Speaker 1>never would have thought that I'd be able to launch

0:43:55.960 --> 0:43:59.600
<v Speaker 1>a brand like this. Um So it also itself is

0:43:59.600 --> 0:44:02.600
<v Speaker 1>a repers tentation, especially now in the social media world,

0:44:02.719 --> 0:44:05.480
<v Speaker 1>is so accessible for anybody to have that dream and

0:44:05.520 --> 0:44:09.399
<v Speaker 1>for it to actually be accomplished. UM. So yeah, it's

0:44:09.440 --> 0:44:11.440
<v Speaker 1>kind of like goes back to the whole deeper meaning

0:44:11.440 --> 0:44:14.640
<v Speaker 1>of empowering everybody to go after what they want because

0:44:14.640 --> 0:44:18.120
<v Speaker 1>it is possible. You were and you are an influencer.

0:44:18.160 --> 0:44:21.040
<v Speaker 1>You have a lot of followers on social media, but

0:44:21.080 --> 0:44:23.480
<v Speaker 1>you stepped away from it. Tell me why, I mean?

0:44:23.640 --> 0:44:25.920
<v Speaker 1>And I am curious because you're back on social media.

0:44:26.320 --> 0:44:28.800
<v Speaker 1>How do you How do you see social media? Is

0:44:28.800 --> 0:44:30.560
<v Speaker 1>it good? Is it bad? Is it not so black

0:44:30.560 --> 0:44:33.480
<v Speaker 1>and white? Um? I think social media can be as

0:44:33.560 --> 0:44:36.560
<v Speaker 1>good or as bad as you wanted to be. Um.

0:44:36.600 --> 0:44:38.759
<v Speaker 1>And that's something that I had to learn and is

0:44:38.840 --> 0:44:42.000
<v Speaker 1>also what contributed to me deciding to take a break.

0:44:42.040 --> 0:44:45.720
<v Speaker 1>I took a break, um, kind of when social media

0:44:45.760 --> 0:44:48.239
<v Speaker 1>burnout wasn't being talked about as much, so I thought

0:44:48.280 --> 0:44:51.279
<v Speaker 1>I was the only one experiencing it. Um. I think

0:44:51.320 --> 0:44:53.000
<v Speaker 1>at the end of the day, to be an influencer,

0:44:53.080 --> 0:44:55.640
<v Speaker 1>you have to have somewhat of an ego, and I

0:44:55.680 --> 0:44:59.120
<v Speaker 1>think that my ego at a point got a little

0:44:59.280 --> 0:45:02.160
<v Speaker 1>out of control. Role in ways that I felt like

0:45:02.280 --> 0:45:04.080
<v Speaker 1>I didn't know why I was doing what I was

0:45:04.120 --> 0:45:07.200
<v Speaker 1>doing anymore. I think when you start out, especially for me,

0:45:07.239 --> 0:45:09.960
<v Speaker 1>you know, so many years ago, when social media wasn't

0:45:10.000 --> 0:45:12.520
<v Speaker 1>looked at as a career, I did it fully out

0:45:12.520 --> 0:45:15.960
<v Speaker 1>of passion and so um, Somewhere along the lines when

0:45:16.000 --> 0:45:17.960
<v Speaker 1>it becomes a career, it can get a little confusing

0:45:18.000 --> 0:45:19.640
<v Speaker 1>of like, wait, am I doing this because I love it?

0:45:19.719 --> 0:45:22.080
<v Speaker 1>Or is it just for money? And like that's why

0:45:22.080 --> 0:45:23.680
<v Speaker 1>I had to kind of step away to find the

0:45:23.719 --> 0:45:27.360
<v Speaker 1>balance again of my passion for it um, so that

0:45:27.400 --> 0:45:29.440
<v Speaker 1>I could feel like, Okay, I am giving my most

0:45:29.480 --> 0:45:32.400
<v Speaker 1>authentic spells to my audience, and I don't feel like

0:45:32.560 --> 0:45:35.880
<v Speaker 1>I am being inauthentic for the sake of my career.

0:45:36.280 --> 0:45:39.120
<v Speaker 1>That's Adam and Matter founder Bethany Moda still the comma.

0:45:39.120 --> 0:45:41.680
<v Speaker 1>Bloomberg business Week, the boom and Booze delivery in the

0:45:41.719 --> 0:45:44.520
<v Speaker 1>world of covid. You're listening to Bloomberg Business Week. This

0:45:44.840 --> 0:45:57.920
<v Speaker 1>is Bloomberg. You're listening to Bloomberg Business Week with Carol

0:45:57.960 --> 0:46:02.280
<v Speaker 1>Masser and Bloomberg Quick takes Him's genov on Bloomberg Radio.

0:46:03.239 --> 0:46:05.160
<v Speaker 1>So Tim I tweeted up this tour when it came

0:46:05.200 --> 0:46:07.640
<v Speaker 1>at It's about how Covid brought booze to your door,

0:46:07.719 --> 0:46:11.040
<v Speaker 1>my door, everyone's doors, making the online liquor sales and

0:46:11.080 --> 0:46:14.000
<v Speaker 1>delivery business worth billions of dollars. Yeah, it's grown so

0:46:14.080 --> 0:46:15.880
<v Speaker 1>much in the United States over the last year. The

0:46:15.880 --> 0:46:18.280
<v Speaker 1>story and the current issue of Bloomberg Business Week magazine

0:46:18.320 --> 0:46:21.360
<v Speaker 1>now on news stands, online, and on the Bloomberg Bloomberg

0:46:21.360 --> 0:46:24.160
<v Speaker 1>News consumer reporter Tiffany Cary, Yeah, that's right. I mean

0:46:24.200 --> 0:46:27.040
<v Speaker 1>some of the alcohol companies they've obviously had a hard

0:46:27.080 --> 0:46:29.839
<v Speaker 1>time with all the bars and restaurants being closed. But

0:46:30.719 --> 0:46:33.919
<v Speaker 1>you know, necessity is the mother of inventions. So here,

0:46:34.120 --> 0:46:36.440
<v Speaker 1>you know a lot of them are investing in e

0:46:36.560 --> 0:46:40.080
<v Speaker 1>commerce more and and we're seeing these platforms that can

0:46:40.080 --> 0:46:42.680
<v Speaker 1>deliver booze really take off. Okay, but what about the

0:46:42.680 --> 0:46:45.880
<v Speaker 1>regulatory framework here, because your story goes into some history

0:46:45.920 --> 0:46:48.600
<v Speaker 1>that I really didn't know about the delivery of alcohol

0:46:48.640 --> 0:46:52.319
<v Speaker 1>that goes all the way back to prohibition. Yes, crazy, right.

0:46:52.360 --> 0:46:54.680
<v Speaker 1>They had to break up the bootleggers, so they created

0:46:54.680 --> 0:46:57.360
<v Speaker 1>this sort of three tier system where they weren't going

0:46:57.400 --> 0:47:00.799
<v Speaker 1>to have anyone own all three parts of of the

0:47:00.920 --> 0:47:06.479
<v Speaker 1>you know, distributor, retailer, wholesale or chain. And so there's

0:47:06.520 --> 0:47:09.480
<v Speaker 1>this legacy where no one could own all these three parts.

0:47:09.800 --> 0:47:11.799
<v Speaker 1>So it's really hard to do this sort of direct

0:47:11.880 --> 0:47:15.719
<v Speaker 1>to commerce, direct to consumer that we've seen in all

0:47:15.760 --> 0:47:19.279
<v Speaker 1>these other industries. It's really held online sales of alcohol back.

0:47:20.160 --> 0:47:24.400
<v Speaker 1>So let's talk about because we saw you know, Drizzly

0:47:24.560 --> 0:47:27.279
<v Speaker 1>and uber like. So how does this maybe change the

0:47:27.360 --> 0:47:30.920
<v Speaker 1>dynamics of the players in the industry and how much

0:47:30.960 --> 0:47:33.600
<v Speaker 1>this business maybe grows going forward. Well, I mean these

0:47:33.640 --> 0:47:36.279
<v Speaker 1>are big names, right, everyone knows Uber if they don't

0:47:36.280 --> 0:47:38.239
<v Speaker 1>know Drizzly. So I think it's helped bring a lot

0:47:38.239 --> 0:47:40.480
<v Speaker 1>of attention to this, which is important because I think

0:47:40.480 --> 0:47:43.520
<v Speaker 1>a lot of people haven't even realized that they can

0:47:43.880 --> 0:47:46.719
<v Speaker 1>order alcohol online. I think there was a statistic, you

0:47:46.760 --> 0:47:50.280
<v Speaker 1>know that only of people before the pandemic even realized

0:47:50.320 --> 0:47:53.560
<v Speaker 1>they could order beer online. So now you know, consumers

0:47:53.600 --> 0:47:55.960
<v Speaker 1>are more aware. I think it's going to take off

0:47:55.960 --> 0:47:58.200
<v Speaker 1>because really, who wants to go all the way to

0:47:58.239 --> 0:48:00.200
<v Speaker 1>the store just to get a six pack or a

0:48:00.200 --> 0:48:03.799
<v Speaker 1>bottle of wine or liquor. So there's a there's a

0:48:03.880 --> 0:48:07.480
<v Speaker 1>host of companies apart from Jerusale, speakeasy Thirsty bev Shop,

0:48:07.600 --> 0:48:10.799
<v Speaker 1>Casking Barrel Club, and Passion Spirits. And some of them

0:48:10.840 --> 0:48:13.279
<v Speaker 1>are similar to one another, some have a minor differences.

0:48:13.960 --> 0:48:16.680
<v Speaker 1>They've done pretty well throughout the pandemic. But what does

0:48:16.719 --> 0:48:18.520
<v Speaker 1>it look like on the other side of the pandemic

0:48:18.560 --> 0:48:20.880
<v Speaker 1>when people are saying, okay, wait a second, I'm okay

0:48:20.920 --> 0:48:23.440
<v Speaker 1>with actually, you know, going to restaurants and going to

0:48:23.480 --> 0:48:27.600
<v Speaker 1>bars again, I'm not drinking at home as much. Well.

0:48:27.640 --> 0:48:31.719
<v Speaker 1>I think people have always, you know, had alcohol at home.

0:48:31.800 --> 0:48:34.200
<v Speaker 1>I think people will continue to buy it online. And

0:48:34.239 --> 0:48:36.920
<v Speaker 1>there's actually some interesting talk about, you know, what will

0:48:36.920 --> 0:48:40.239
<v Speaker 1>happen to liquor stores here if people don't need to

0:48:40.239 --> 0:48:42.040
<v Speaker 1>go to the liquor store to buy the alcohol, if

0:48:42.080 --> 0:48:44.320
<v Speaker 1>they can buy it online like they buy their groceries.

0:48:44.320 --> 0:48:47.560
<v Speaker 1>Did these become like tasting rooms or something very different?

0:48:48.160 --> 0:48:51.480
<v Speaker 1>But do some of these services do they get fulfilled

0:48:51.680 --> 0:48:57.080
<v Speaker 1>by your neighborhood liquor store. They do. I mean, that's

0:48:57.080 --> 0:48:59.880
<v Speaker 1>so interesting about this because of this legacy of the

0:49:00.040 --> 0:49:04.280
<v Speaker 1>three tier models, it's been around since prohibitions. They can't

0:49:04.280 --> 0:49:06.319
<v Speaker 1>deliver it themselves, so they end up going through the

0:49:06.360 --> 0:49:09.000
<v Speaker 1>liquor stores. So there's definitely an important role here for

0:49:09.040 --> 0:49:12.080
<v Speaker 1>the small retailers. It's so interesting. We talked yesterday about

0:49:12.080 --> 0:49:14.640
<v Speaker 1>ghost kitchens Carol and the idea of the way that

0:49:14.640 --> 0:49:17.680
<v Speaker 1>that restaurants have changed and not having actual you know,

0:49:17.760 --> 0:49:19.960
<v Speaker 1>people sit in them right now because of the pandemic.

0:49:20.000 --> 0:49:24.560
<v Speaker 1>I wonder ghost liquor stores. That's what I'm wondering from.

0:49:24.560 --> 0:49:26.920
<v Speaker 1>People are like, oh, wait, you're in New Jersey. I

0:49:26.960 --> 0:49:28.560
<v Speaker 1>can't you get so I got to go to your

0:49:28.560 --> 0:49:31.440
<v Speaker 1>local liquor store to have them actually delivered to you.

0:49:31.480 --> 0:49:33.320
<v Speaker 1>I mean, that's a really good question. What do you

0:49:33.320 --> 0:49:37.160
<v Speaker 1>think is that what happens? Well, a lot of these

0:49:37.560 --> 0:49:40.759
<v Speaker 1>delivery services will not cross state lines just because of

0:49:40.800 --> 0:49:42.799
<v Speaker 1>the law. They do have to comply with the three

0:49:42.840 --> 0:49:45.279
<v Speaker 1>tier system, even though they're sort of disrupting it in

0:49:45.320 --> 0:49:48.399
<v Speaker 1>a way. Well, that's what I thought was interesting that

0:49:48.840 --> 0:49:52.160
<v Speaker 1>even though it sounds like it should be like direct

0:49:52.160 --> 0:49:55.319
<v Speaker 1>to consumer, it's not Tiffany right. Like I wrote in

0:49:55.320 --> 0:49:57.279
<v Speaker 1>my notes after reading your store, I'm like, there's still

0:49:57.400 --> 0:50:00.480
<v Speaker 1>layers to get that bottle of booze. You hit the button,

0:50:00.840 --> 0:50:03.240
<v Speaker 1>you know, excuse me on the website, but that doesn't

0:50:03.239 --> 0:50:07.280
<v Speaker 1>mean automatically that's who's going to give you the Booze.

0:50:08.520 --> 0:50:11.320
<v Speaker 1>That's right. There's a super complicated back end, and a

0:50:11.400 --> 0:50:14.120
<v Speaker 1>lot of these companies, you know, they don't consider themselves

0:50:14.480 --> 0:50:17.879
<v Speaker 1>delivery companies or you know, logistics companies. They talk about

0:50:17.880 --> 0:50:21.640
<v Speaker 1>themselves as software companies. They've really used technology just to

0:50:21.680 --> 0:50:24.600
<v Speaker 1>sort of solve this problem. So you go to a website,

0:50:24.640 --> 0:50:26.640
<v Speaker 1>you think you're buying it from the brand. You have

0:50:26.719 --> 0:50:29.080
<v Speaker 1>this sort of fluid experience as a consumer, but on

0:50:29.120 --> 0:50:31.719
<v Speaker 1>the back end, the software is taking you, you know,

0:50:31.800 --> 0:50:34.120
<v Speaker 1>to a different site and having me buy it somewhere

0:50:34.120 --> 0:50:37.080
<v Speaker 1>else and have it fulfilled by the liquor store. Really okay,

0:50:37.080 --> 0:50:38.960
<v Speaker 1>so how does Thirsty come into this. It's a little

0:50:38.960 --> 0:50:41.800
<v Speaker 1>different than Drizzly because Thirsty works with with major brands

0:50:42.000 --> 0:50:45.160
<v Speaker 1>and those owned by Constellation brands, and it's sort of,

0:50:45.280 --> 0:50:49.440
<v Speaker 1>as you describe this, this shopify for Booze. Yeah, it's

0:50:49.440 --> 0:50:52.320
<v Speaker 1>a little different because it Drizzly. It's like the experience

0:50:52.320 --> 0:50:54.040
<v Speaker 1>of going to a liquor store where you're seeing all

0:50:54.040 --> 0:50:56.520
<v Speaker 1>the brands next to each other. But I think, you know,

0:50:56.600 --> 0:50:59.560
<v Speaker 1>particularly amongst some brands that really want to stand out,

0:50:59.600 --> 0:51:02.520
<v Speaker 1>they don't want the consumer to be reminded of who

0:51:02.520 --> 0:51:06.160
<v Speaker 1>their competitors are, so this service really lets the consumer

0:51:06.239 --> 0:51:09.719
<v Speaker 1>go to you know, that website of the brand they

0:51:09.719 --> 0:51:11.640
<v Speaker 1>already know they want to buy, and just have that

0:51:11.719 --> 0:51:14.759
<v Speaker 1>sort of seamless experience and really mimic what what d

0:51:15.000 --> 0:51:17.560
<v Speaker 1>C does in other industries. So, Tim, certainly one of

0:51:17.560 --> 0:51:19.440
<v Speaker 1>the questions is what happens on the other side of

0:51:19.480 --> 0:51:21.239
<v Speaker 1>the pandemic. I mean, I feel like that's the case

0:51:21.320 --> 0:51:24.400
<v Speaker 1>for a lot of companies and trends that have happened

0:51:24.440 --> 0:51:27.000
<v Speaker 1>during the health crisis and the shutdown. It's curious if

0:51:27.080 --> 0:51:30.240
<v Speaker 1>we're all going to continue, you know, ordering booze online.

0:51:30.239 --> 0:51:31.640
<v Speaker 1>I don't know if time will hell yeah, I mean

0:51:31.640 --> 0:51:34.120
<v Speaker 1>maybe we'll be at bars and will be ordering ubers,

0:51:34.320 --> 0:51:36.400
<v Speaker 1>you know, the company that owns that will own Grizzly

0:51:36.480 --> 0:51:39.720
<v Speaker 1>soon and to get home right, Yeah, exactly. That's interesting

0:51:39.760 --> 0:51:42.040
<v Speaker 1>way of tying it all together. All right, that's Bloomberg

0:51:42.120 --> 0:51:45.560
<v Speaker 1>News Consumer reporter Tivity Kerry. You're listening to Bloomberg Business Week.

0:51:45.600 --> 0:51:47.640
<v Speaker 1>Innovation and how we buy our booze. We just covered

0:51:47.680 --> 0:51:50.880
<v Speaker 1>that up next, So innovation and food. It's just getting

0:51:50.920 --> 0:51:54.400
<v Speaker 1>started protecting with the president of Impossible Foods. You're listening

0:51:54.400 --> 0:52:04.040
<v Speaker 1>to Bloomberg Business Week. This is Bloomberg. You're listening to

0:52:04.200 --> 0:52:08.080
<v Speaker 1>Bloomberg Business Week with Carol Messer and Bloomberg Quick Takes

0:52:08.160 --> 0:52:13.400
<v Speaker 1>Tim Stinovic on Bloomberg Radio. So this week, Impossible Foods

0:52:13.480 --> 0:52:17.040
<v Speaker 1>kind of suggested retail prices by a US grocery stores.

0:52:17.120 --> 0:52:19.279
<v Speaker 1>Tim and the mood definitely seen as key by the

0:52:19.280 --> 0:52:22.239
<v Speaker 1>company's president. It's all about getting people to try the

0:52:22.320 --> 0:52:24.560
<v Speaker 1>brand him and keep on coming back. Well, we wanted

0:52:24.560 --> 0:52:26.920
<v Speaker 1>to know more, so we caught up with Impossible Foods

0:52:26.920 --> 0:52:31.319
<v Speaker 1>president Dennis Woodside. Dennis, by the way, former CEO of Dropbox.

0:52:31.360 --> 0:52:35.479
<v Speaker 1>He was also CEO of Motorola Mobility when Google owned it. Look,

0:52:35.600 --> 0:52:39.800
<v Speaker 1>you know, our mission is to completely replace animals in

0:52:40.200 --> 0:52:41.920
<v Speaker 1>your diet, and for us to do that, we have

0:52:42.000 --> 0:52:43.960
<v Speaker 1>to produce the product that tastes great. We have that,

0:52:44.400 --> 0:52:47.080
<v Speaker 1>but it has to be priced right and people consumers

0:52:47.080 --> 0:52:48.879
<v Speaker 1>are very price sensitive when it comes to their meat

0:52:49.480 --> 0:52:52.080
<v Speaker 1>and the meats that they purchased in grocery stores. We've

0:52:52.120 --> 0:52:54.440
<v Speaker 1>scaled so quickly over the last year, We've done from

0:52:54.440 --> 0:52:57.799
<v Speaker 1>two hundred grocery stores over seventeen thousand that we've been

0:52:57.800 --> 0:52:59.600
<v Speaker 1>able to get a lot of efficiencies in our supply

0:52:59.680 --> 0:53:02.239
<v Speaker 1>chain and UH drive our costs down, so we've we've

0:53:02.320 --> 0:53:05.279
<v Speaker 1>passed those costs onto our consumers in the form of

0:53:06.080 --> 0:53:08.320
<v Speaker 1>price decrease. We don't think this will be our last.

0:53:08.320 --> 0:53:10.839
<v Speaker 1>We have to compete with animal animal products that we're

0:53:10.840 --> 0:53:13.600
<v Speaker 1>gonna do that. So when will it be as cheap

0:53:13.680 --> 0:53:18.000
<v Speaker 1>as ground beef? Well, if you think about what we

0:53:18.080 --> 0:53:19.920
<v Speaker 1>what we do, We take plants and we turn them

0:53:19.960 --> 0:53:23.200
<v Speaker 1>directly into meat. And what the animal does, it's the

0:53:23.239 --> 0:53:27.040
<v Speaker 1>animals kind of an intermediary that uh that that requires

0:53:27.239 --> 0:53:29.399
<v Speaker 1>a lot more land, a lot of water, a lot

0:53:29.400 --> 0:53:32.600
<v Speaker 1>of labor, a lot of transportation oil gas to move

0:53:33.320 --> 0:53:36.200
<v Speaker 1>cows around, that sort of thing. So in theory our

0:53:36.200 --> 0:53:40.320
<v Speaker 1>products should be much lower priced than than cows over time,

0:53:40.719 --> 0:53:42.480
<v Speaker 1>but it just takes time for us to optimize the

0:53:42.520 --> 0:53:45.840
<v Speaker 1>supply chain to scale up. Uh. You know, animal based

0:53:46.200 --> 0:53:48.160
<v Speaker 1>meat today is less than one percent of total meat

0:53:48.360 --> 0:53:51.560
<v Speaker 1>consumed in the US. But that's gonna change pretty rapidly.

0:53:51.560 --> 0:53:53.480
<v Speaker 1>And as that does, the cost for the whole industry,

0:53:53.480 --> 0:53:55.120
<v Speaker 1>including US, will come down and we'll be able to

0:53:55.160 --> 0:53:58.399
<v Speaker 1>compete much more aggressively on price. But timeline wise, though,

0:53:58.440 --> 0:54:01.120
<v Speaker 1>is there are you thinking you know in years that

0:54:01.160 --> 0:54:03.239
<v Speaker 1>you can count on one hand or or is this

0:54:03.320 --> 0:54:07.160
<v Speaker 1>like a decades long progressively as absolutely years that you

0:54:07.160 --> 0:54:09.160
<v Speaker 1>can count on one hand. There are portions of our

0:54:09.200 --> 0:54:12.080
<v Speaker 1>product now or elements of our product now that are

0:54:12.120 --> 0:54:13.880
<v Speaker 1>are at the cost of the cow. But there's a

0:54:13.920 --> 0:54:16.680
<v Speaker 1>lot of uh. There's a lot of processing costs and

0:54:16.719 --> 0:54:20.120
<v Speaker 1>transportation costs, packaging, all those things that we have not

0:54:20.320 --> 0:54:23.319
<v Speaker 1>yet fully optimized and that take that just take time

0:54:23.320 --> 0:54:26.359
<v Speaker 1>and scale to get right. So the packaging, what what

0:54:26.440 --> 0:54:29.719
<v Speaker 1>the actual product shows up in on shelf. That's expensive.

0:54:30.320 --> 0:54:32.439
<v Speaker 1>But as you get bigger that those costs come down.

0:54:32.560 --> 0:54:33.840
<v Speaker 1>So that's what I was gonna ask you. Is it

0:54:33.920 --> 0:54:36.759
<v Speaker 1>just a case of when you're selling more Dennis, the

0:54:36.840 --> 0:54:39.520
<v Speaker 1>math just changes. When you're selling more product, the cost

0:54:39.560 --> 0:54:41.600
<v Speaker 1>go down. Is that what it comes down to? Or

0:54:41.640 --> 0:54:43.040
<v Speaker 1>is it is it a case of being able to

0:54:43.040 --> 0:54:46.160
<v Speaker 1>squeeze even more costs out of the current systems. It's

0:54:46.160 --> 0:54:47.759
<v Speaker 1>a little of both. So what we do, what we've

0:54:47.760 --> 0:54:49.279
<v Speaker 1>been able to do over the last year is go

0:54:49.360 --> 0:54:53.120
<v Speaker 1>back to our suppliers UH and negotiate better prices because

0:54:53.120 --> 0:54:56.160
<v Speaker 1>we're we're driving a big part of their growth. We've

0:54:56.200 --> 0:54:58.840
<v Speaker 1>also been able to get better utilization out of our factory,

0:54:58.920 --> 0:55:01.640
<v Speaker 1>so we're running three shifts to day instead of two. Uh,

0:55:01.680 --> 0:55:04.120
<v Speaker 1>and you advertize that fixed cost of the factory over

0:55:04.200 --> 0:55:06.600
<v Speaker 1>more products, and that allows you to take your take

0:55:06.640 --> 0:55:09.280
<v Speaker 1>your price down over time. Hey, I'm c'll see that stopping.

0:55:09.280 --> 0:55:11.440
<v Speaker 1>That's just going to continue. I'm curious to Dennis, have

0:55:11.480 --> 0:55:14.080
<v Speaker 1>you guys done some focus groups with customers are just like,

0:55:14.160 --> 0:55:16.520
<v Speaker 1>it's too expensive right now. It just I can't do it.

0:55:16.560 --> 0:55:20.080
<v Speaker 1>I want to do, but I can't. So people. So

0:55:20.160 --> 0:55:24.759
<v Speaker 1>first of all, over people who are trying impossible for

0:55:24.760 --> 0:55:27.520
<v Speaker 1>the first time, they're coming their meat eaters, so so

0:55:27.560 --> 0:55:31.719
<v Speaker 1>they are they are substituting impossible for for all kinds

0:55:31.760 --> 0:55:34.879
<v Speaker 1>of meat products, not just ground beef. But and when

0:55:34.880 --> 0:55:36.520
<v Speaker 1>we when they try it, the number one thing that

0:55:36.680 --> 0:55:38.480
<v Speaker 1>they say they love about the product is the taste.

0:55:38.480 --> 0:55:42.000
<v Speaker 1>It tastes just like beef's Deftain nutritional profiles. The one

0:55:42.040 --> 0:55:44.000
<v Speaker 1>thing that they say that they don't like as much

0:55:44.000 --> 0:55:47.320
<v Speaker 1>as the price, and that is absolutely a barrier to

0:55:47.320 --> 0:55:51.080
<v Speaker 1>to repeat and repeat purchase and frequency of purchase. But

0:55:51.200 --> 0:55:52.799
<v Speaker 1>we can get the price right, you know, that's a

0:55:52.800 --> 0:55:55.319
<v Speaker 1>pretty pretty obvious lever to pull to to grow our

0:55:55.440 --> 0:55:58.200
<v Speaker 1>our volume and continue to scale. How do the habits

0:55:58.200 --> 0:56:01.560
<v Speaker 1>of how people are eating this type of product, How

0:56:01.600 --> 0:56:04.239
<v Speaker 1>did they change or have they changed during the pandemic. Well,

0:56:04.280 --> 0:56:06.840
<v Speaker 1>you know, so a year ago we weren't even available

0:56:06.840 --> 0:56:09.920
<v Speaker 1>in retail, and when the pandemic hit, we realized that

0:56:09.960 --> 0:56:12.960
<v Speaker 1>the retailer, we were available in two stores. We realized

0:56:12.960 --> 0:56:15.920
<v Speaker 1>that we needed to scale up really quickly. And what

0:56:15.920 --> 0:56:19.440
<v Speaker 1>we noticed was that consumers we were uh flocking to

0:56:19.600 --> 0:56:22.279
<v Speaker 1>plant based products. They were cooking more at home, and

0:56:22.280 --> 0:56:24.279
<v Speaker 1>they were willing to try something different. They had a

0:56:24.320 --> 0:56:25.840
<v Speaker 1>little maybe a little bit more time to cook or

0:56:25.840 --> 0:56:28.680
<v Speaker 1>they were cooking and in the past they were would

0:56:28.680 --> 0:56:31.279
<v Speaker 1>have been eating out. Uh, So they were open to

0:56:31.440 --> 0:56:34.560
<v Speaker 1>trying new products, and that's why our sales have really

0:56:34.560 --> 0:56:37.360
<v Speaker 1>taken off at retail. And what we're also noticing obviously

0:56:37.400 --> 0:56:41.680
<v Speaker 1>there's a lot more delivery activity, consumers buying impossible and

0:56:41.719 --> 0:56:45.480
<v Speaker 1>digital platforms, whether it's direct delivery from grocery through instatcart

0:56:45.600 --> 0:56:49.600
<v Speaker 1>or they're buying uh finished uh entrees through door to ask.

0:56:49.680 --> 0:56:52.520
<v Speaker 1>So so we're seeing growth across all of those areas.

0:56:52.560 --> 0:56:55.239
<v Speaker 1>The one area that's obviously been impacted quite a bit

0:56:55.239 --> 0:56:58.399
<v Speaker 1>are the smaller restaurants, which was really suffered. They talked

0:56:58.480 --> 0:57:01.680
<v Speaker 1>us to Dennis about collaborate rations. I'm curious what lasting

0:57:01.760 --> 0:57:04.960
<v Speaker 1>traction you are finding from some of the collaborations and

0:57:05.040 --> 0:57:08.279
<v Speaker 1>partnerships that you have been doing. We know, all the

0:57:08.280 --> 0:57:10.879
<v Speaker 1>folks in kind of the alt food space have been

0:57:11.040 --> 0:57:13.399
<v Speaker 1>linking up with the likes of whether it's a Taco Bell,

0:57:14.239 --> 0:57:18.160
<v Speaker 1>McDonald's and you guys, I know had teamed up last year. No,

0:57:18.240 --> 0:57:20.040
<v Speaker 1>in twenty nineteen, I think it was with Burger King

0:57:20.040 --> 0:57:22.880
<v Speaker 1>for Impossible Whoppers. So I'm just curious how those are

0:57:23.400 --> 0:57:27.120
<v Speaker 1>helping you in your mission. Yeah, so we we have

0:57:27.800 --> 0:57:31.360
<v Speaker 1>apostles now available pretty broadly in the U s b K.

0:57:32.080 --> 0:57:34.480
<v Speaker 1>You know you mentioned Burger King, White Castle, reb Rob

0:57:34.520 --> 0:57:38.240
<v Speaker 1>and Kidoga are just a handful. We added Starbucks Starbucks

0:57:38.240 --> 0:57:40.800
<v Speaker 1>Breakfast Sandwich in the middle of the pandemic in June

0:57:41.240 --> 0:57:44.680
<v Speaker 1>of last year, and we've we've seen that product do

0:57:44.760 --> 0:57:49.600
<v Speaker 1>incredibly well, exceeding both of our expectations. So these these

0:57:49.640 --> 0:57:53.400
<v Speaker 1>partnerships are very important, and every restaurant operator is realizing

0:57:53.400 --> 0:57:55.480
<v Speaker 1>they need to have a plant based meat option on

0:57:55.520 --> 0:57:59.200
<v Speaker 1>the menu. Consumers are are asking for for for choices

0:57:59.240 --> 0:58:02.320
<v Speaker 1>and asking for alternatives, and so it's at the top

0:58:02.360 --> 0:58:05.320
<v Speaker 1>of the top of agenda of every executive in the UH,

0:58:05.720 --> 0:58:08.040
<v Speaker 1>in the in the QO SR space that I that

0:58:08.120 --> 0:58:10.720
<v Speaker 1>I talked to for sure, UH and those who don't

0:58:10.760 --> 0:58:14.000
<v Speaker 1>have a plant based meat option now are absolutely considering one.

0:58:14.320 --> 0:58:17.960
<v Speaker 1>And Dennis, what is the difference between beyond meat and

0:58:18.000 --> 0:58:21.240
<v Speaker 1>impossible foods? Yeah. The two things that consumers tell us is,

0:58:21.520 --> 0:58:23.720
<v Speaker 1>first of all, taste our product taste just like me.

0:58:24.400 --> 0:58:27.960
<v Speaker 1>And survey after survey shows that the the liking scores

0:58:27.960 --> 0:58:30.640
<v Speaker 1>of preference scores for our product versus animal based meat

0:58:31.080 --> 0:58:33.360
<v Speaker 1>are relatively even, so people have a hard time telling

0:58:33.400 --> 0:58:36.360
<v Speaker 1>the too apart. The second thing that that steps tell

0:58:36.440 --> 0:58:40.240
<v Speaker 1>us is the product handles just like ground beef. The

0:58:40.480 --> 0:58:43.240
<v Speaker 1>color when it comes in raw, the way it transitions

0:58:43.280 --> 0:58:46.920
<v Speaker 1>from a pink or a reddish raw state to a

0:58:47.000 --> 0:58:49.360
<v Speaker 1>cooked state, the way it sizzles, the way it smokes,

0:58:49.400 --> 0:58:52.600
<v Speaker 1>all those things, and and and that's UH mostly due

0:58:52.600 --> 0:58:56.040
<v Speaker 1>to the intellectual property we have around an ingredient called

0:58:56.120 --> 0:58:58.600
<v Speaker 1>hem which is found in every animal, but we've been

0:58:58.640 --> 0:59:03.640
<v Speaker 1>able to to to ferment it from plants and use

0:59:03.720 --> 0:59:07.040
<v Speaker 1>that as the key ingredient that aids in the transition

0:59:07.240 --> 0:59:10.200
<v Speaker 1>of of the product and the color of the products

0:59:10.200 --> 0:59:12.800
<v Speaker 1>just so it's meteor like, it's more like me. It's

0:59:12.880 --> 0:59:15.720
<v Speaker 1>much meteor That's what we're trying to do. We're we're

0:59:15.760 --> 0:59:19.280
<v Speaker 1>we are simply trying to replicate the animal in every sense,

0:59:19.440 --> 0:59:23.200
<v Speaker 1>the nutritional profile over time better the animal. We need

0:59:23.240 --> 0:59:26.560
<v Speaker 1>to beat the beat the cows. What we say, well,

0:59:26.600 --> 0:59:28.520
<v Speaker 1>and I have to say that in our lunch offerings

0:59:28.520 --> 0:59:33.800
<v Speaker 1>here at Bloomberg, like often comes up some alternatives, right,

0:59:33.840 --> 0:59:36.960
<v Speaker 1>and I'm not quite sure who who they are, um so,

0:59:36.960 --> 0:59:39.200
<v Speaker 1>so I can't speak to that. What I am curious though,

0:59:39.240 --> 0:59:43.160
<v Speaker 1>to Dennis is you guys have been spending a lot

0:59:43.240 --> 0:59:45.360
<v Speaker 1>on R and D and you plan to double the

0:59:45.400 --> 0:59:48.360
<v Speaker 1>size of your R and D team. From what I understand,

0:59:48.800 --> 0:59:51.080
<v Speaker 1>what's the R and D focusing on? And does it

0:59:51.160 --> 0:59:54.160
<v Speaker 1>include anything like three D meat, which is something we've

0:59:54.160 --> 0:59:56.960
<v Speaker 1>started to talk about you hear the Bloomberg Yeah, yeah,

0:59:57.200 --> 0:59:59.960
<v Speaker 1>so so so what we're trying to do is rough

1:00:00.000 --> 1:00:04.240
<v Speaker 1>loocade every animal protein that you consume. Uh. There's well

1:00:04.280 --> 1:00:07.600
<v Speaker 1>over a trillion pounds of animal protein consumed every year.

1:00:07.600 --> 1:00:10.120
<v Speaker 1>So this market is absolutely massive. It's one of the

1:00:10.160 --> 1:00:13.520
<v Speaker 1>largest technology markets if you call it the technology uh,

1:00:13.560 --> 1:00:16.240
<v Speaker 1>in the world, and there hasn't been a whole lot

1:00:16.240 --> 1:00:19.080
<v Speaker 1>of innovation. We're eating kind of the same products our

1:00:19.120 --> 1:00:21.720
<v Speaker 1>grandparents date prepared kind of the same way with the

1:00:21.760 --> 1:00:25.600
<v Speaker 1>same nutritional profile. So we're we're one of the first

1:00:25.600 --> 1:00:29.200
<v Speaker 1>companies that's focused at the molecular level on re engineering

1:00:29.840 --> 1:00:32.280
<v Speaker 1>uh meat all from plats and so that's starting with

1:00:32.320 --> 1:00:36.520
<v Speaker 1>ground beef because it's such an iconic product for most Americans.

1:00:36.520 --> 1:00:38.760
<v Speaker 1>But focusing on pork. We have a pork product that

1:00:38.800 --> 1:00:42.160
<v Speaker 1>we shared at ce Yes last year. UH we sausages.

1:00:43.040 --> 1:00:48.840
<v Speaker 1>We have lab prototypes of basically every meat imaginable, including steak.

1:00:49.520 --> 1:00:51.800
<v Speaker 1>Uh and we see a day when we'll be able

1:00:51.800 --> 1:00:54.560
<v Speaker 1>to offer any protein on the menu in a plant

1:00:54.560 --> 1:00:56.560
<v Speaker 1>based form. It might take it will take a while

1:00:56.600 --> 1:00:58.919
<v Speaker 1>for us to get there, but that's what we're why

1:00:58.960 --> 1:01:00.760
<v Speaker 1>we're investing so heavily in R and D. Are you

1:01:00.800 --> 1:01:02.720
<v Speaker 1>going to go into also fish? And I know we've

1:01:02.720 --> 1:01:05.280
<v Speaker 1>got somebody we've been planning to get on the show

1:01:05.360 --> 1:01:07.560
<v Speaker 1>that's got plant based shrimp. So I'm just curious. Is

1:01:07.560 --> 1:01:12.520
<v Speaker 1>it just you can't go anywhere and do and will you? Yeah? Well, well,

1:01:12.560 --> 1:01:16.280
<v Speaker 1>we believe that the technology, we have, the intellectual property

1:01:16.280 --> 1:01:18.919
<v Speaker 1>around him, which is in every single type of meat

1:01:19.080 --> 1:01:22.280
<v Speaker 1>in the world as well as all we've learned in

1:01:22.320 --> 1:01:25.840
<v Speaker 1>building Impossible Burger gives us the opportunity to compete in

1:01:25.880 --> 1:01:29.080
<v Speaker 1>all those spaces. For now, it's our primary product is

1:01:29.120 --> 1:01:31.760
<v Speaker 1>ground beef, but that's going to change very rapidly. What's

1:01:31.800 --> 1:01:34.600
<v Speaker 1>the what's the exit plan here for for investors? You

1:01:34.640 --> 1:01:37.720
<v Speaker 1>and I were both thinking about this. Well, I mean, look,

1:01:37.760 --> 1:01:40.960
<v Speaker 1>you're you know beyond me. The the I would argue

1:01:41.000 --> 1:01:45.040
<v Speaker 1>the the chief rival UM is a publicly traded company. UM.

1:01:45.120 --> 1:01:46.800
<v Speaker 1>You've raised a lot of money from a lot of

1:01:46.840 --> 1:01:51.360
<v Speaker 1>significant investors. What's the I p O plan? Yeah, Well,

1:01:51.720 --> 1:01:54.400
<v Speaker 1>Pat Brown, our our founder and CEO, he has said

1:01:54.840 --> 1:01:57.680
<v Speaker 1>that eventually you know that we will we will need

1:01:57.720 --> 1:02:00.600
<v Speaker 1>to go public. We will want access to the public

1:02:00.600 --> 1:02:03.959
<v Speaker 1>market financings, will want to access to credit markets as well,

1:02:04.520 --> 1:02:06.640
<v Speaker 1>but we'll do that on our own timeline. We're well funded,

1:02:06.680 --> 1:02:08.800
<v Speaker 1>as you mentioned, We've got plenty of cash in the bank.

1:02:09.280 --> 1:02:11.439
<v Speaker 1>We have a number of big investments that we're gonna

1:02:11.440 --> 1:02:13.800
<v Speaker 1>be making over the next year in capacity, so in

1:02:14.080 --> 1:02:18.160
<v Speaker 1>manufacturing facilities UH and UH, and in new products that

1:02:18.200 --> 1:02:20.640
<v Speaker 1>we'll be launching. UM. At some point in time, it

1:02:20.680 --> 1:02:22.560
<v Speaker 1>will be the right time to make that kind of

1:02:22.560 --> 1:02:26.080
<v Speaker 1>public decision. But but for now, we're we're we're pressing

1:02:26.120 --> 1:02:28.480
<v Speaker 1>ahead as a private company and continuing to scale our

1:02:28.600 --> 1:02:31.760
<v Speaker 1>scale the business. That's Dennis Woodside, the president of Impossible Food,

1:02:31.840 --> 1:02:33.760
<v Speaker 1>and that reps up the weekend edition of Bloomberg Business

1:02:33.760 --> 1:02:36.040
<v Speaker 1>Week from Bloomberg Radio. Thanks so much for joining us.

1:02:36.080 --> 1:02:38.280
<v Speaker 1>I'm Carol Masser and I'm Tim Stanovk. Be sure to

1:02:38.320 --> 1:02:41.240
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1:02:41.320 --> 1:02:44.000
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1:03:10.080 --> 1:03:12.280
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