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Speaker 1: This is the Bloomberg Business of Sports show, but we

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Speaker 1: explore the big money issues in the world of sports.

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Speaker 1: I'm Michael Lawn, I'm Scarlett Poo, and I'm Mike Lynch.

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Speaker 1: We have a couple of topics to talk about today,

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Speaker 1: and let's just say one involves the Final four. It

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Speaker 1: is all set. Duke is in it, Kansas is in it.

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Speaker 1: North Carolina plays Duke. That is going to be one

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Speaker 1: whale of a matchup. Kansas plays Villa Nova Thatt your

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Speaker 1: final four. North Carolina beat the Cinderella team of the tournament. St.

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Speaker 1: Peter's Jersey City. They were the first fifteen seed to

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Speaker 1: make it to the Elite AIDS. Girl, I didn't even

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Speaker 1: know where St. Peter's was, and I'm sure I'm not

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Speaker 1: the only one. Lynch and I were just talking about

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Speaker 1: this about how many Google searches must have been on St.

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Speaker 1: Peter's over the weekend, and we checked and according to

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Speaker 1: Google Trends, St. Peter's on Saturday got two million plus hits.

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Speaker 1: So people are wondering what the school is, what it's

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Speaker 1: all about. It's a Jesuit university in Jersey City, New Jersey.

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Speaker 1: Twenty students something like that, tiny, tiny, tiny tiny. Yeah.

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Speaker 1: If you see their court size and then you compare

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Speaker 1: it to all the teams they knocked out, like Kentucky

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Speaker 1: and so forth, you're like, oh my god, let see

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Speaker 1: how how did this team do it? John Calipari's contract

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Speaker 1: is more than the entire school budget for st years.

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Speaker 1: So but this is, you know, it's the it was

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Speaker 1: the feel good and still is to me, the feel

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Speaker 1: good story of this tournament. And every year, this seems

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Speaker 1: to be every two or three years, seems to be

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Speaker 1: one of these stories. Florida Gulf Coast University, Butler University, UM,

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Speaker 1: you know, Virginia Commonwealth, that George Mason, and you know

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Speaker 1: your route for them, and you want them. And Friday

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Speaker 1: night when they upset Perdue, I mean I was sitting

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Speaker 1: on my couch and just screaming. I mean, just like

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Speaker 1: like like invested interest. I gotta tell you, you you talk,

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Speaker 1: you brought up John Caliparia. Let me tell you what

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Speaker 1: the difference is. John Calipari makes more than eight million

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Speaker 1: dollars per year. His top assistant makes hundred fifty tho

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Speaker 1: dollars a year. Now, the coach for the Peacocks, Jaheen Holloway,

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Speaker 1: reportedly makes two hundred sixty tho dollars a year, and

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Speaker 1: it is amazing all that money and this little team

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Speaker 1: that could did scar. It's great when you have a

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Speaker 1: story that pushes back against the machinery of n C

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Speaker 1: Double A teams and what they're able to do when

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Speaker 1: they have big budgets. People love the story of People

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Speaker 1: love getting on board with an underdog and Lynch. If

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Speaker 1: they did advanced to the Final four, they would have

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Speaker 1: gotten a lot more money from the n C Double

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Speaker 1: A going forward. Right, Um, it's once you get to

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Speaker 1: the final four it actually stops. Um. Oh okay, so

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Speaker 1: up until this point, for each game you appear in,

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Speaker 1: you get one unit and each unit is worth three

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Speaker 1: nine thousand dollars. So for st um St Peter's they

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Speaker 1: earned one point three five six million dollars for their conference,

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Speaker 1: not for themselves, and that will be paid out each

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Speaker 1: year for the next six years. So the total to

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Speaker 1: be split is eight point one million dollars. Now there

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Speaker 1: are eleven teams in the Metro Atlantic Athletic Conference. The

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Speaker 1: n C Double A urges the conferences to split the

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Speaker 1: money equally among all teams in your conference, but they

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Speaker 1: are not compelled to do so. So the athletic director

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Speaker 1: at St. Peter's is hoping maybe we can get a

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Speaker 1: little bigger piece of that pie every year. Since we're

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Speaker 1: the one that brought the attention to the league, they

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Speaker 1: haven't had a team, you know, advanced since two thousand nine.

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Speaker 1: There are eleven teams in the league. All of them

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Speaker 1: would kill they have the money. On the other hand,

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Speaker 1: you take a league like the Big Ten, so they

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Speaker 1: had nine teams in the tournament, so that's nine units

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Speaker 1: right away before they even win a game. They eventually

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Speaker 1: with all the teams before they all got knocked out,

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Speaker 1: seventeen units. So that is thirty four point six million

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Speaker 1: dollars for the Big Ten Conference versus just eight million

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Speaker 1: dollars for the Metro Atlantic Conference where St. Peter's place.

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Speaker 1: So it pays to have more teams in the tournament,

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Speaker 1: so you don't get paid individually as a team from

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Speaker 1: each win. Everything is shared by your conference and there's

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Speaker 1: a pool of a hundred seventy million dollars which is

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Speaker 1: divided up among the teams in the men's tournament. I

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Speaker 1: have to be honest, I had never heard of the

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Speaker 1: m A a C. Before this it's not a powerhouse

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Speaker 1: of basketball, isn't college Well, you know, fair Fields a

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Speaker 1: pretty good, pretty good team. Um. Over the years, Sienna

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Speaker 1: has been in the tournament, the Jaspers of Manhattan have

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Speaker 1: been in there. Iona's coach fred Rick Patino, Quinnipia. Yeah, Marist,

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Speaker 1: which is what by Vassar right up? Um? Yeah, it

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Speaker 1: feels like the real stars in college basketball, bar are

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Speaker 1: the coaches? Right? Well, it goes down to with you know,

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Speaker 1: speaking of that coach k uh this is swan song

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Speaker 1: here and he's still in it. And I mean, what

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Speaker 1: a great story it would be if he went all

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Speaker 1: the way. He's got to get through first of all,

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Speaker 1: he's got to get through North Carolina, by the way,

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Speaker 1: that storied match up. Just this is the first time

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Speaker 1: they've ever met, by the way, in the final four,

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Speaker 1: those two teams, and it's I mean they play all

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Speaker 1: the time, but this is the first time they've met

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Speaker 1: in the final four. Stars always like to go out

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Speaker 1: on top, coach k tom Brady. I mean, he didn't

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Speaker 1: go out on top, so that's why he's coming back.

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Speaker 1: The shades of Al McGuire nineteen seventy seven. Coach Marquette,

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Speaker 1: this is my last year and they never want to

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Speaker 1: turn and they won the whole thing, and um, it

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Speaker 1: was really just it was it was a very emotional

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Speaker 1: rod And uh, the games are on TBS on Saturday

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Speaker 1: and Monday, and you can bet your lucky stars at

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Speaker 1: every every move that Mike Shachowski makes this week is

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Speaker 1: going to be chronicled and probably most of the nation,

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Speaker 1: other than people in Chapel Hill, are gonna be pulling

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Speaker 1: for coach k to pull this thing off and head

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Speaker 1: off into the sunset, as with another with his sixth

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Speaker 1: n C double a championship by the way. St. Peter's

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Speaker 1: head coach, Heeen Holloway, as we mentioned earlier, Uh, with

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Speaker 1: his peacocks, it's a small school. And he said this,

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Speaker 1: and it was a great quote. He said this several

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Speaker 1: days ago. I've got guys from New Jer's in New

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Speaker 1: York City. You think we're scared of anything? That Now

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Speaker 1: that's confidence. I like that. That's my man. He is

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Speaker 1: he going to stay with the team, you think? But yeah,

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Speaker 1: they asked him that and he kind of brushed that

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Speaker 1: question off. He said, right now, he was trying to

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Speaker 1: console players at the moment, you know, but it wouldn't

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Speaker 1: surprise me if someone said, hey, Shane, come over here,

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Speaker 1: coach Seton Hall. Those pirates of Seton Hall have not

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Speaker 1: they vacancy. They haven't said anything. He played at Seton Hall.

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Speaker 1: He met his wife at Seton Hall, so there's an

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Speaker 1: emotional tie there. And he could make ten times. He

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Speaker 1: could make two and a half million dollars a year

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Speaker 1: coaching Seton Hall. Yeah, I think you mentioned earlier. He

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Speaker 1: makes more than two hundred fifty thousand, but less than

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Speaker 1: two hundred seventy thousand a year coaching. Apparently there are

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Speaker 1: four members of the basketball staff that are not even paid.

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Speaker 1: They're doing it on a volunteer basis. You know, we

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Speaker 1: said this, this is this is one of the sad

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Speaker 1: parts about about March Madness. His teams become a victim

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Speaker 1: of their own success. Remember Florida Gulf Coast University, they

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Speaker 1: just wowed everybody about ten years ago. And then coach

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Speaker 1: Andy Endfield got learned by Southern cal He left Brad

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Speaker 1: Stevens National Championship Game twice in two years in a row.

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Speaker 1: With Butler, the Celtics come around, they get him shock

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Speaker 1: as smart with Virginia Commonwealth in the Final four, he

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Speaker 1: goes to Texas, Jim Larenego, George Mason goes down to

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Speaker 1: the University of Miami. So it's part of life. It's

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Speaker 1: it's bitter sweet, and you know there'll be a team

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Speaker 1: meeting shortly. I think Seton Hall is not gonna waste

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Speaker 1: any time because recruiting is very important and that announcement

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Speaker 1: should be coming very very shortly. But what a great

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Speaker 1: run by sat Pizza. They busted a lot of brackets,

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Speaker 1: a lot a lot of people tearing up their sheets

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Speaker 1: and throwing them away and not watching, but brought a

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Speaker 1: lot of joy to a lot of people. Yeah, Goliathe

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Speaker 1: finally defeated David, but not before David had a really

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Speaker 1: long winning streak. Absolutely. By the way, before we move on,

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Speaker 1: how you guys doing any brackets? I knew, I knew

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Speaker 1: you bring up? Did you pick any of the final four?

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Speaker 1: I have two teams in the final four, okay, And

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Speaker 1: yeah you're that's why you're asking the question. Duke and Kansas.

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Speaker 1: All right, those are the two I have going to

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Speaker 1: the finals. Now that I've jinxed myself. Um, you know,

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Speaker 1: you see what my father always used to tell me.

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Speaker 1: See when you get the big head. This is what's

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Speaker 1: gonna happen, and everything is gonna blow apart. But but

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Speaker 1: I do, but I am serious about before we move on.

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Speaker 1: The ratings are very good for the n C Double

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Speaker 1: A and good for them. ESPN they're loving it. For

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Speaker 1: the women's tournament. The ratings also with CBS and TVs,

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Speaker 1: they're loving it. I mean, this is good for basketball

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Speaker 1: all around. And for the record, since Michael Barr won't

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Speaker 1: boast about himself, he is in second place in our

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Speaker 1: Bloomberg Brackets Challenge here with se UH and UH former

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Speaker 1: co host Jason Kelly tied with him and for second place,

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Speaker 1: and Scarlett is tied for ninth to Mike lynch Um

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Speaker 1: wearing out the skin of my thumb scrolling down Oh No.

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Speaker 1: Seven to we're number seventeen. Who did you pick to win? Again? Lynchy?

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Speaker 1: I picked foolishly. I picked Auburn, I picked Gonzaga. Those

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Speaker 1: weren't foolish, but I don't think they were foolish. I

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Speaker 1: didn't pick a I picked, so I'm gonna blame the computer.

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Speaker 1: Well done so far, Mr bar Well, we'll see now

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Speaker 1: that I've opened my mouth. But anything, we'll be rooting

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Speaker 1: for you. Thank you Miami Heat. They told RS and

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Speaker 1: not the show player altercations during the game broadcast, which

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Speaker 1: is very interesting because that also includes some of the

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Speaker 1: stuff that we've seen on Twitter when to Heat players

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Speaker 1: went at its car. Yeah, I don't know that sure,

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Speaker 1: regional sports networks m may heed that that request, but

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Speaker 1: you can't get people to stop. Ordinary people who are

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Speaker 1: at the game, for instance, to stop taping what what

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Speaker 1: they see, and they're going to post it on Twitter

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Speaker 1: and they're gonna get their fifteen minutes of fame, and

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Speaker 1: I suspect that's what's going to happen. It just drives

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Speaker 1: more viewers, more eyeballs to different platforms like Twitter, like TikTok,

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Speaker 1: like Instagram. You know, this is pretty much the norm

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Speaker 1: around local sports regional networks these days is that they

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Speaker 1: become partners with the teams, and the teams have a

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Speaker 1: vested interest in the in the broadcast outlet and vice versa,

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Speaker 1: and they don't want anything that's controversial that will shed

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Speaker 1: a bad light upon the team. And you know, if

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Speaker 1: it happened in independent broadcasting network, it would be called censorship.

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Speaker 1: But here it's they can show us whatever they want

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Speaker 1: to show us and if they don't want to show

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Speaker 1: us what's going on, they have the right to do it,

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Speaker 1: but it's the person that's The people that are robbed

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Speaker 1: are the viewing public. You know. They you said that

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Speaker 1: they want to steer clear of any kind of controversy.

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Speaker 1: Of course, other platforms like social media is completely the opposite.

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Speaker 1: Recording the controversy, more controversy. Bring it on right and

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Speaker 1: show it to us in different angles, re enacted if

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Speaker 1: you want. Well, remember years ago and they finally changed

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Speaker 1: this years ago. If some fool run out on the

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Speaker 1: court or run out on the football field, they show

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Speaker 1: the fool running out on the baseball field or whatever.

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Speaker 1: And then somebody finally said we need to knock this off.

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Speaker 1: And so the TVs they won't show it, but you

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Speaker 1: you can bet your bottom dollar you'll see it on

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Speaker 1: social media. You know, somebody running out on the field.

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Speaker 1: Morgana wouldn't have had a career if this was today.

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Speaker 1: She was a star. The camera always stayed on Morgana.

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Speaker 1: The Kissing Bandit. Oh man, Uh, this is the Bloomberg

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Speaker 1: Business of Sports podcast. I'm Michael bar along with Scarlet

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Speaker 1: Fu and Mike Lynch. Catch us here each and every Monday,

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Speaker 1: Wednesday and Thursday exploring the world of money in sports

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Speaker 1: and catch me on Twitter at Big Bar Sports. I'm

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Speaker 1: Scarlet Foud and you can find me on Twitter at

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Speaker 1: Scarlett Food. And thank you, by the way to the

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Speaker 1: folks who haven't tweeting us and saying that they enjoy

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Speaker 1: our interviews. I'm going to second that too, because I

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Speaker 1: saw a number of them this morning. I'm Mike Lynch,

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Speaker 1: currently seventeenth place in the Bloomberg n C Double A bracket,

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Speaker 1: but I will be coming in strong at two of

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Speaker 1: the final four teams and you can follow me at

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Speaker 1: Lynch a w CDV. Heyy'all getting some hugs, thanks for

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Speaker 1: the kind words. You're listening to Bloomberg Business with Sports

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Speaker 1: on Bloomberg Radio around the world. M