1 00:00:00,960 --> 00:00:03,000 Speaker 1: Welcome to Good Game with Sarah Spain, where we're back 2 00:00:03,040 --> 00:00:08,200 Speaker 1: in beautiful Ohai, California for the espnW Summit, rebin elbows 3 00:00:08,240 --> 00:00:12,600 Speaker 1: with legendary athletes, sipin' wine with big wig execs, and 4 00:00:12,680 --> 00:00:15,520 Speaker 1: strategizing the best way to trap Alonamar in a room 5 00:00:15,560 --> 00:00:18,480 Speaker 1: for twenty minutes to chat with us before she's swept 6 00:00:18,480 --> 00:00:21,640 Speaker 1: away for another big event or red carpet. Wish us luck. 7 00:00:22,120 --> 00:00:24,599 Speaker 1: It's Tuesday, October twentieth, and on today's show, we'll be 8 00:00:24,600 --> 00:00:26,279 Speaker 1: skipping the need to know and getting straight to my 9 00:00:26,360 --> 00:00:30,040 Speaker 1: conversation with Thayer Lavil, managing director at the Collective, the 10 00:00:30,080 --> 00:00:33,760 Speaker 1: Women's Division of the Wasserman Talent Agency. We discuss how 11 00:00:33,800 --> 00:00:36,920 Speaker 1: research has helped accelerate investment in women's sports, the effect 12 00:00:37,000 --> 00:00:39,479 Speaker 1: of more and more brands getting into the space, and 13 00:00:39,520 --> 00:00:42,320 Speaker 1: the value of understanding the behavior and purchase power of 14 00:00:42,400 --> 00:00:45,920 Speaker 1: fans of women's sport. That conversation's coming up right after this. 15 00:00:50,960 --> 00:00:53,520 Speaker 1: Joining us now, she's the managing director at the Collective, 16 00:00:53,600 --> 00:00:57,120 Speaker 1: the Women's Division of the Wasserman Talent Agency. She's negotiated 17 00:00:57,160 --> 00:00:59,920 Speaker 1: over two hundred and fifty million dollars worth of talent, brand, 18 00:01:00,040 --> 00:01:02,720 Speaker 1: property and venue deals. In sports and entertainment, and at 19 00:01:02,760 --> 00:01:05,800 Speaker 1: the Collective, she's changing the way brands, investors, agents, athletes, 20 00:01:05,800 --> 00:01:08,279 Speaker 1: and fans see and work in the women's sports space. 21 00:01:08,560 --> 00:01:11,240 Speaker 1: We've put our heads together for the Gatorade Women's Advisory Board. 22 00:01:11,240 --> 00:01:13,720 Speaker 1: We've soaked up the sun together in Ohi, California. We've 23 00:01:13,720 --> 00:01:16,280 Speaker 1: bonded at Barclays watching the New York Liberty, and we 24 00:01:16,319 --> 00:01:18,160 Speaker 1: have a kernel of an idea for a children's book 25 00:01:18,200 --> 00:01:20,039 Speaker 1: that we can't say a single thing more about until 26 00:01:20,040 --> 00:01:22,720 Speaker 1: it races up the bestseller charts, which would require us 27 00:01:22,720 --> 00:01:25,440 Speaker 1: to actually write it and produce it. It's there, l'aveal hi. 28 00:01:25,480 --> 00:01:29,040 Speaker 2: There, hi, Sarah, nice to be here, Thanks for having me, 29 00:01:29,319 --> 00:01:31,959 Speaker 2: Thanks for coming on. We do need to get on 30 00:01:32,000 --> 00:01:32,680 Speaker 2: that book idea. 31 00:01:32,760 --> 00:01:34,399 Speaker 1: For sure, someone else is going to get to it 32 00:01:34,440 --> 00:01:36,280 Speaker 1: if we don't. And with all of our free time, 33 00:01:36,319 --> 00:01:38,039 Speaker 1: I don't know what we're just sitting around doing. 34 00:01:38,280 --> 00:01:40,880 Speaker 2: Would that's right? Exactly? Just trying to save the world, 35 00:01:41,160 --> 00:01:43,000 Speaker 2: one team at a time. 36 00:01:42,920 --> 00:01:46,480 Speaker 1: That's right. So tell our listeners about the Collective, When 37 00:01:46,560 --> 00:01:47,760 Speaker 1: was it formed, what does it do? 38 00:01:48,440 --> 00:01:53,160 Speaker 2: Yeah? So the Collective is essentially part of Wasserman's broader 39 00:01:53,200 --> 00:01:55,840 Speaker 2: group that's really focused on just advancing the power of women, 40 00:01:55,840 --> 00:01:57,720 Speaker 2: and we do that through kind of the core businesses 41 00:01:57,720 --> 00:02:01,720 Speaker 2: that we have, which one side is talent representation across sport, music, 42 00:02:01,840 --> 00:02:04,600 Speaker 2: and entertainment, and the other side is really through our 43 00:02:04,760 --> 00:02:09,080 Speaker 2: consultative and sales businesses, and our group is really just 44 00:02:09,160 --> 00:02:12,320 Speaker 2: looking to provide the business rational to invest in women, 45 00:02:12,360 --> 00:02:14,960 Speaker 2: and so we do that largely through advocacy, work of 46 00:02:15,000 --> 00:02:17,280 Speaker 2: research and insights. How do we just basically go convince 47 00:02:17,360 --> 00:02:19,840 Speaker 2: people to invest in women, because by the way, unfortunately 48 00:02:19,919 --> 00:02:24,640 Speaker 2: we need proof for that repeatedly, and so we do it. 49 00:02:24,680 --> 00:02:26,840 Speaker 2: We spend a lot of time trying to figure out 50 00:02:27,040 --> 00:02:29,520 Speaker 2: answers to questions that might be helpful for people to 51 00:02:29,520 --> 00:02:31,960 Speaker 2: actually drive investment. And then in doing that and working 52 00:02:32,000 --> 00:02:34,200 Speaker 2: through a lot of brands and rights holders, we're able 53 00:02:34,240 --> 00:02:37,680 Speaker 2: to unlock millions of dollars in kind of funding towards women, 54 00:02:38,160 --> 00:02:40,919 Speaker 2: whether that's as consumers, as fans, as artists, as athletes, 55 00:02:41,400 --> 00:02:44,040 Speaker 2: as teams, leagues, whatever that looks like. So it's a 56 00:02:44,040 --> 00:02:46,480 Speaker 2: really unique business model that we have, but it's one 57 00:02:46,520 --> 00:02:49,919 Speaker 2: that that works for us and our company and how 58 00:02:49,960 --> 00:02:52,200 Speaker 2: we're structured, and really we've kind of found our sweet 59 00:02:52,200 --> 00:02:53,079 Speaker 2: spot and how to do that. 60 00:02:54,000 --> 00:02:57,280 Speaker 1: Yeah, I love to ligne on the Collective page that 61 00:02:57,320 --> 00:03:01,480 Speaker 1: says credibility comes with expertise, which is from that research 62 00:03:01,520 --> 00:03:03,680 Speaker 1: that you're doing, but also the experience you have working 63 00:03:03,680 --> 00:03:06,240 Speaker 1: with female athletes. You've been working with them since two 64 00:03:06,280 --> 00:03:08,920 Speaker 1: thousand and three and then didn't start the Collective till 65 00:03:08,960 --> 00:03:11,919 Speaker 1: twenty nineteen, so you'd had all this time to understand 66 00:03:11,960 --> 00:03:14,520 Speaker 1: how brands needed to be pitched to work with those athletes, 67 00:03:14,560 --> 00:03:17,440 Speaker 1: how the women's leagues maybe operate differently in the sports 68 00:03:17,440 --> 00:03:20,120 Speaker 1: industrial complex. And then you know, I mentioned earlier that 69 00:03:20,160 --> 00:03:23,320 Speaker 1: Wasserman is a talent agency. How does the day in 70 00:03:23,360 --> 00:03:26,600 Speaker 1: and day out of being an agency that reps athletes 71 00:03:27,360 --> 00:03:31,240 Speaker 1: change or influence what you end up creating with the Collective. 72 00:03:32,200 --> 00:03:34,480 Speaker 2: Yeah, so it's it's a great question. And the Collective 73 00:03:34,560 --> 00:03:38,920 Speaker 2: was really born out of the credibility that the agency 74 00:03:38,920 --> 00:03:41,920 Speaker 2: and the agents that started this company alongside Casey in 75 00:03:41,960 --> 00:03:45,400 Speaker 2: two thousand and two and started representing some of the 76 00:03:45,440 --> 00:03:49,080 Speaker 2: best action sports athletes, and then into you know, women's 77 00:03:49,120 --> 00:03:51,520 Speaker 2: basketball long before it was popular, and women's soccer long 78 00:03:51,560 --> 00:03:55,960 Speaker 2: before it was popular, to be able to now kind 79 00:03:56,000 --> 00:03:59,600 Speaker 2: of galvanize that into a much more global business across 80 00:03:59,800 --> 00:04:05,320 Speaker 2: moultiple continents across multiple sports for women for women athletes, 81 00:04:05,360 --> 00:04:09,400 Speaker 2: and then evolving into two artists and entertainers as well 82 00:04:10,280 --> 00:04:12,240 Speaker 2: for the collective. You know, our goal is to sit 83 00:04:12,320 --> 00:04:14,800 Speaker 2: within the center of the company and actually provide the 84 00:04:14,880 --> 00:04:19,599 Speaker 2: resources that help support our agents, which then sit in 85 00:04:19,600 --> 00:04:22,160 Speaker 2: support of the talent. So how do we better inform 86 00:04:22,160 --> 00:04:24,360 Speaker 2: our agents to be smarter about the value of their 87 00:04:24,720 --> 00:04:27,760 Speaker 2: of their clients. How do we help them, you know, 88 00:04:28,000 --> 00:04:33,320 Speaker 2: understand different formalities around inclusion writers, or maternity clauses or 89 00:04:33,400 --> 00:04:36,000 Speaker 2: things that might work across the board, just to make 90 00:04:36,040 --> 00:04:39,560 Speaker 2: the world a better place for women. So that's what 91 00:04:39,600 --> 00:04:41,520 Speaker 2: we look to do within the talent space. We are 92 00:04:42,440 --> 00:04:46,040 Speaker 2: incredibly fortunate to have some of the best agents in 93 00:04:46,080 --> 00:04:48,440 Speaker 2: the business since the get go, who are out there 94 00:04:49,040 --> 00:04:52,520 Speaker 2: representing women who are really looking to make change across 95 00:04:52,600 --> 00:04:55,040 Speaker 2: the ecosystem on behalf of women. And I would say, 96 00:04:55,120 --> 00:04:57,320 Speaker 2: and I think some of our other agents would say, 97 00:04:57,600 --> 00:04:59,960 Speaker 2: you know, we've really built our own competition. We've created 98 00:05:00,040 --> 00:05:03,080 Speaker 2: at our own competition, improving that we can actually make 99 00:05:03,120 --> 00:05:05,480 Speaker 2: money off of this, but also and do good work 100 00:05:05,560 --> 00:05:10,159 Speaker 2: through providing our athletes with incredible opportunities to create change 101 00:05:10,200 --> 00:05:11,920 Speaker 2: for generations behind them. 102 00:05:12,320 --> 00:05:15,400 Speaker 1: Yeah, I mean there's so much work that follows once 103 00:05:15,440 --> 00:05:18,640 Speaker 1: you set a standard with the athletes with whom you work. 104 00:05:18,680 --> 00:05:21,240 Speaker 1: But there's also a lot of stuff that the collective 105 00:05:21,320 --> 00:05:26,880 Speaker 1: does that is informing everyone else in the space so 106 00:05:26,880 --> 00:05:29,599 Speaker 1: that they're not just copycatting, you're actually educating them. I 107 00:05:29,640 --> 00:05:31,240 Speaker 1: want to talk about that in a second, but you know, 108 00:05:31,279 --> 00:05:34,080 Speaker 1: I think the business argument for me is clear for 109 00:05:34,200 --> 00:05:37,400 Speaker 1: those in the know now, but culturally you also have 110 00:05:37,440 --> 00:05:40,080 Speaker 1: to be the place to meet that moment and be 111 00:05:40,160 --> 00:05:42,360 Speaker 1: in position to launch it and be trusted with the work. 112 00:05:42,480 --> 00:05:44,760 Speaker 1: So can you tell me some of those early things 113 00:05:44,800 --> 00:05:49,400 Speaker 1: you did, whether that's shoe deals, brand connections to athletes, 114 00:05:50,120 --> 00:05:52,120 Speaker 1: things like that, early on in the game, that sort 115 00:05:52,120 --> 00:05:54,280 Speaker 1: of when it was time to start the collective you said, 116 00:05:54,360 --> 00:05:56,520 Speaker 1: we're well equipped and we're the right people to do this. 117 00:05:57,360 --> 00:06:01,640 Speaker 2: Yeah, I mean yes, so long before the collective was 118 00:06:01,680 --> 00:06:05,280 Speaker 2: actually formed, early on, some of our agents were responsible 119 00:06:05,320 --> 00:06:07,960 Speaker 2: for doing, you know, the first shoe deal with a 120 00:06:08,040 --> 00:06:12,200 Speaker 2: with an openly gay athlete with Britney Griner, to creating 121 00:06:12,800 --> 00:06:16,040 Speaker 2: or putting a woman on the cover and EA sports 122 00:06:16,080 --> 00:06:18,640 Speaker 2: you know game essentially, and I think it was twenty 123 00:06:18,760 --> 00:06:22,720 Speaker 2: fifteen with Alex Morgan, to creating the first barbie that 124 00:06:22,839 --> 00:06:29,040 Speaker 2: wore a hit job with ifdhaj Muhammad, to you know, iterate, iterate, iterate, iterate, 125 00:06:29,160 --> 00:06:32,880 Speaker 2: Like there's just so many firsts one after another, to 126 00:06:33,080 --> 00:06:37,080 Speaker 2: having the first inclusion rider with Simone Manuel with tear swimsuits, 127 00:06:37,080 --> 00:06:40,280 Speaker 2: so like one thing after another after another, and those 128 00:06:40,320 --> 00:06:43,240 Speaker 2: are those are elements which are important to our clients 129 00:06:43,560 --> 00:06:45,440 Speaker 2: first and foremants, so our agents are always acting on 130 00:06:45,440 --> 00:06:47,599 Speaker 2: behalf of the client. But it's also happens to be 131 00:06:47,600 --> 00:06:50,240 Speaker 2: groundbreaking for the rest of the business, which is you know, 132 00:06:50,279 --> 00:06:54,680 Speaker 2: equally exciting, and every agent and every you know, athlete 133 00:06:54,680 --> 00:06:57,279 Speaker 2: beyond them should be grateful for that in some ways 134 00:06:57,360 --> 00:06:59,720 Speaker 2: because we were able to kind of open up the 135 00:06:59,760 --> 00:07:01,800 Speaker 2: door that may not have been opened before. 136 00:07:02,480 --> 00:07:04,520 Speaker 1: Yeah. I think what's so interesting about like almost all 137 00:07:04,560 --> 00:07:06,680 Speaker 1: of those two is it's not as simple as just 138 00:07:06,760 --> 00:07:10,120 Speaker 1: saying the first woman to do this thing. Maybe that's 139 00:07:10,160 --> 00:07:13,000 Speaker 1: the case for Alex Morgan and the video game, but 140 00:07:13,160 --> 00:07:15,760 Speaker 1: for Britney Griner and it being an openly gay athlete, 141 00:07:16,000 --> 00:07:18,560 Speaker 1: for Simon Manuel and it being a black swimmer who 142 00:07:18,560 --> 00:07:20,960 Speaker 1: needed particular needs. For it to be Ibdhajh who needed 143 00:07:21,000 --> 00:07:23,880 Speaker 1: particular needs that relate to she is. It's the intersectionality 144 00:07:23,880 --> 00:07:26,560 Speaker 1: of women's sports that you have to understand in order 145 00:07:26,600 --> 00:07:30,640 Speaker 1: to serve your clients and the space. I have a friend, SJ. 146 00:07:30,880 --> 00:07:32,960 Speaker 1: Sarah Johnson, who I used to work with the ESPN 147 00:07:33,000 --> 00:07:35,360 Speaker 1: that just started this new company called Yes and Media, 148 00:07:35,640 --> 00:07:37,000 Speaker 1: and the whole goal of it is to be able 149 00:07:37,040 --> 00:07:39,160 Speaker 1: to say to people, are you using the right lighting 150 00:07:39,680 --> 00:07:44,280 Speaker 1: for black athletes? Are you introducing the right content for 151 00:07:44,440 --> 00:07:48,520 Speaker 1: gay and queer athletes? Are you thinking about who's on 152 00:07:48,640 --> 00:07:50,600 Speaker 1: set for the women that are going to be the 153 00:07:50,640 --> 00:07:53,120 Speaker 1: models or the spokespeople for the product that you have, 154 00:07:53,280 --> 00:07:54,920 Speaker 1: or are you setting it up like it's a shoot 155 00:07:54,920 --> 00:07:57,960 Speaker 1: for men? And so much of that is just forgotten 156 00:07:58,000 --> 00:08:01,360 Speaker 1: when people try to treat women like small men instead 157 00:08:01,400 --> 00:08:03,960 Speaker 1: of really understanding the space. And so I think it 158 00:08:04,000 --> 00:08:05,720 Speaker 1: makes sense that you would look at all those little 159 00:08:05,760 --> 00:08:07,840 Speaker 1: steps and then say, all right, we need a bigger 160 00:08:07,880 --> 00:08:11,760 Speaker 1: thing that addresses these needs and also informs and educates 161 00:08:11,800 --> 00:08:13,800 Speaker 1: others so that they show up in the space and 162 00:08:13,840 --> 00:08:15,880 Speaker 1: do it right. Because for me, part of the problem 163 00:08:15,960 --> 00:08:18,200 Speaker 1: in women's sports has always been people blame the product 164 00:08:18,240 --> 00:08:21,560 Speaker 1: when it's a failure of imagination or preparation from the 165 00:08:21,640 --> 00:08:25,400 Speaker 1: brand's sponsors, leagues, et cetera that are trying to operate 166 00:08:25,400 --> 00:08:28,040 Speaker 1: within it. So tell me about this collective think tank, 167 00:08:28,120 --> 00:08:29,880 Speaker 1: because I think that's the core of so much of 168 00:08:29,920 --> 00:08:32,160 Speaker 1: what the collective wants to do, and that is to 169 00:08:32,280 --> 00:08:35,400 Speaker 1: educate others, even if it means educating your competition. 170 00:08:35,760 --> 00:08:38,120 Speaker 2: Even if it does mean that, because ultimately, you know, 171 00:08:38,200 --> 00:08:41,200 Speaker 2: we all rise when we all are doing better. It's 172 00:08:41,200 --> 00:08:44,080 Speaker 2: not like we're going to solve gender equity tomorrow. And yeah, 173 00:08:44,240 --> 00:08:46,240 Speaker 2: the collective like it's going to take all of us 174 00:08:46,240 --> 00:08:49,640 Speaker 2: and it's probably not going to be tomorrow, so but 175 00:08:49,800 --> 00:08:52,760 Speaker 2: let's keep at it. And so yeah, we we you know, 176 00:08:52,760 --> 00:08:55,320 Speaker 2: when we first started the collective knowing that we were 177 00:08:55,360 --> 00:08:57,400 Speaker 2: already doing the work and talent, knowing that we were 178 00:08:57,440 --> 00:09:00,440 Speaker 2: already working alongside some of the most incredibly informed and 179 00:09:00,480 --> 00:09:03,520 Speaker 2: talented cmos and CEOs who were women on our brand side. 180 00:09:03,800 --> 00:09:07,000 Speaker 2: And that's so much of our leadership within Wasserman are women. 181 00:09:07,120 --> 00:09:10,520 Speaker 2: We you know, have just an incredible roster of top 182 00:09:10,520 --> 00:09:13,360 Speaker 2: executives at this company who are leading within the space. 183 00:09:13,720 --> 00:09:15,560 Speaker 2: And so how could we go out and create something 184 00:09:15,600 --> 00:09:19,240 Speaker 2: that actually really thoughtfully starts to push forward for women, 185 00:09:19,280 --> 00:09:21,440 Speaker 2: and part of that was just getting curious about, well 186 00:09:21,440 --> 00:09:23,840 Speaker 2: what exists, And really what it came down to at 187 00:09:23,880 --> 00:09:26,640 Speaker 2: the time was we did a lot of research and 188 00:09:26,640 --> 00:09:28,760 Speaker 2: looked at you know, well, women are at that point, 189 00:09:28,800 --> 00:09:31,080 Speaker 2: you know, almost half of a sport fan base, and 190 00:09:31,120 --> 00:09:33,520 Speaker 2: we're more than half of a music fan base, and 191 00:09:33,520 --> 00:09:36,839 Speaker 2: we're driving so much of a household purchase eighty five 192 00:09:36,840 --> 00:09:38,960 Speaker 2: percent of household purchases, And like, why are we being 193 00:09:38,960 --> 00:09:41,839 Speaker 2: marketed to the same as each other, as our dads, 194 00:09:41,840 --> 00:09:45,080 Speaker 2: our brothers, our husbands, our sons literally, and could we 195 00:09:45,120 --> 00:09:47,640 Speaker 2: as an industry be a little bit more informed about 196 00:09:47,640 --> 00:09:51,680 Speaker 2: what we need as fans and as athletes, et cetera. 197 00:09:51,720 --> 00:09:53,560 Speaker 2: And when you start to go down that rabbit hole, 198 00:09:53,800 --> 00:09:56,000 Speaker 2: how much fun there are to look at all these 199 00:09:56,080 --> 00:09:58,440 Speaker 2: different things. And it's everything from like, well what do 200 00:09:58,520 --> 00:10:01,520 Speaker 2: women athletes need, from like shoes that actually fit them, 201 00:10:01,600 --> 00:10:05,280 Speaker 2: to you know, looking at their menstrual cycles for better performance, 202 00:10:05,400 --> 00:10:10,079 Speaker 2: to they may need childcare in their CBA to then 203 00:10:10,160 --> 00:10:12,160 Speaker 2: look at you know, what do these teams needs. They 204 00:10:12,160 --> 00:10:14,080 Speaker 2: need to be up valued, they need to have a 205 00:10:14,200 --> 00:10:15,800 Speaker 2: kind of a leg up in terms of how they're 206 00:10:15,920 --> 00:10:19,120 Speaker 2: looking to commercialize their assets, and so That's where the 207 00:10:19,720 --> 00:10:22,960 Speaker 2: structure of Wasserman really comes into play from a consulting side, 208 00:10:23,000 --> 00:10:25,400 Speaker 2: because we already do a lot of these things, and 209 00:10:25,480 --> 00:10:27,240 Speaker 2: so we're able to then stop and say, how do 210 00:10:27,280 --> 00:10:29,280 Speaker 2: we look at that through the lens of women with 211 00:10:29,480 --> 00:10:34,120 Speaker 2: the only aim is to create more revenue and investment 212 00:10:34,200 --> 00:10:36,360 Speaker 2: in women. So how do we take the things that 213 00:10:36,400 --> 00:10:40,800 Speaker 2: we're doing, create defensible math around valuations, create defensible ways 214 00:10:40,840 --> 00:10:45,079 Speaker 2: to look at up valuing and up you know, uh, well, 215 00:10:45,120 --> 00:10:48,120 Speaker 2: I guess value on every level, not just mathematically, h 216 00:10:48,720 --> 00:10:51,920 Speaker 2: the ecosystem so that women come out ahead of where 217 00:10:51,960 --> 00:10:54,760 Speaker 2: they were before. And so that's truly what our goal is. 218 00:10:55,240 --> 00:10:58,679 Speaker 2: And if that entails allowing our competition to have some 219 00:10:58,720 --> 00:11:01,160 Speaker 2: of the insights that we're having, or anybody to have that, 220 00:11:01,240 --> 00:11:03,839 Speaker 2: then that's okay because ultimately they're able to run within 221 00:11:03,880 --> 00:11:08,400 Speaker 2: and do better than go team. You know, there's there's 222 00:11:08,400 --> 00:11:09,720 Speaker 2: plenty of work for everybody here. 223 00:11:10,600 --> 00:11:13,480 Speaker 1: Yeah, And I think, you know, I like the idea 224 00:11:13,480 --> 00:11:16,040 Speaker 1: of defensible math because for a long time it was 225 00:11:16,080 --> 00:11:20,000 Speaker 1: a sort of subjective argument that bordered on what you 226 00:11:20,120 --> 00:11:23,160 Speaker 1: might say to pitch someone on charity. And part of 227 00:11:23,160 --> 00:11:26,120 Speaker 1: that was that there weren't the researchers, the reporters, and 228 00:11:26,160 --> 00:11:28,760 Speaker 1: the folks getting the data that was necessary to walk 229 00:11:28,800 --> 00:11:31,760 Speaker 1: into spaces and say, here's the business decision that goes 230 00:11:31,800 --> 00:11:34,720 Speaker 1: behind this. So you take this think tank, twenty colleges 231 00:11:34,760 --> 00:11:37,480 Speaker 1: and universities represented from around the world, these folks who 232 00:11:37,480 --> 00:11:41,520 Speaker 1: collaborate and create this research. And what's been really cool 233 00:11:41,559 --> 00:11:44,400 Speaker 1: about it As you roll out these different reports, there's 234 00:11:44,440 --> 00:11:47,640 Speaker 1: some really great data points that every person can use 235 00:11:47,800 --> 00:11:50,760 Speaker 1: in their meetings with their boss or their clients or 236 00:11:50,800 --> 00:11:53,599 Speaker 1: folks that they want to work with. And the conclusions 237 00:11:53,600 --> 00:11:55,880 Speaker 1: that you've come to can really change the way people 238 00:11:55,920 --> 00:11:58,040 Speaker 1: behave within the space. So I want to hear about 239 00:11:58,080 --> 00:11:59,800 Speaker 1: some of those, and I want to start with the 240 00:11:59,840 --> 00:12:02,760 Speaker 1: research that you did on women who are fans of sports, 241 00:12:02,840 --> 00:12:05,600 Speaker 1: whether men's or women's sports. What do we know about 242 00:12:05,600 --> 00:12:08,920 Speaker 1: their spending power and how it's trending upward and yet 243 00:12:08,960 --> 00:12:12,440 Speaker 1: they aren't really being harnessed or sold to. This is 244 00:12:12,440 --> 00:12:14,280 Speaker 1: my favorite thing because I'm always saying, how come we 245 00:12:14,280 --> 00:12:16,840 Speaker 1: always say bitches be shopping and then we're not like, hey, 246 00:12:17,360 --> 00:12:19,800 Speaker 1: let's get them to shop with us. We just make 247 00:12:19,840 --> 00:12:21,640 Speaker 1: fun of it and don't even acknowledge it. And then 248 00:12:21,640 --> 00:12:24,040 Speaker 1: we're still like men eighteen to forty nine. That's all 249 00:12:24,080 --> 00:12:24,560 Speaker 1: we care. 250 00:12:24,440 --> 00:12:27,760 Speaker 2: About, yeah, or we look at it from a point 251 00:12:27,760 --> 00:12:31,559 Speaker 2: of view of we're not sure. I don't think it's 252 00:12:31,600 --> 00:12:35,319 Speaker 2: a matter of rights holders or brands not being creative enough. 253 00:12:35,320 --> 00:12:37,400 Speaker 2: I think it's just a matter of time and trying 254 00:12:37,400 --> 00:12:40,280 Speaker 2: to Like it's literally feels like reinventing the wheel in 255 00:12:40,320 --> 00:12:43,200 Speaker 2: some ways. And so our goal in this latest research, which, 256 00:12:43,480 --> 00:12:45,719 Speaker 2: by the way, to answer your other questions, sorry for that. 257 00:12:45,840 --> 00:12:48,880 Speaker 2: The think tank is like such a gem because it 258 00:12:48,920 --> 00:12:50,680 Speaker 2: brings together some of the most we're up to I 259 00:12:50,679 --> 00:12:54,439 Speaker 2: think thirty three different schools today globally, and it brings 260 00:12:54,440 --> 00:12:57,720 Speaker 2: together some of the greatest thought leaders and researchers across 261 00:12:57,760 --> 00:13:00,360 Speaker 2: the women's ecosystem. So it's not just women's sports, like hey, 262 00:13:00,400 --> 00:13:02,480 Speaker 2: I'm interested in women in leadership, or hey, I'm interested 263 00:13:02,520 --> 00:13:05,200 Speaker 2: in women in sport romance, or hey, I'm interested in whatever, 264 00:13:05,559 --> 00:13:08,760 Speaker 2: and those people are coming together to work together on 265 00:13:08,840 --> 00:13:13,600 Speaker 2: research or to pollinate, you know, cross pollinate on certain ideas, 266 00:13:13,880 --> 00:13:16,280 Speaker 2: which is the point is just to bring people together 267 00:13:16,320 --> 00:13:18,080 Speaker 2: in a collective to try to learn from each other 268 00:13:18,400 --> 00:13:21,719 Speaker 2: and grow. Sometimes we produce research together sometimes, which was 269 00:13:21,840 --> 00:13:24,320 Speaker 2: this isofan study that we did which we can talk about, 270 00:13:25,280 --> 00:13:27,520 Speaker 2: and other times we are helping them to create op 271 00:13:27,679 --> 00:13:30,080 Speaker 2: eds and then pitching those to get their drum beat 272 00:13:30,120 --> 00:13:35,640 Speaker 2: out of their ideas out of an academic file, if 273 00:13:35,640 --> 00:13:38,480 Speaker 2: you will, an academic publication, and more to a bite 274 00:13:38,559 --> 00:13:43,120 Speaker 2: size idea than twelve thousand words that sets you know, 275 00:13:43,280 --> 00:13:47,160 Speaker 2: in the university. But this research that we just did 276 00:13:47,400 --> 00:13:50,160 Speaker 2: was really coming out of this idea of like, hey, 277 00:13:50,240 --> 00:13:53,520 Speaker 2: if we know that women are really the most important consumer, 278 00:13:53,600 --> 00:13:58,280 Speaker 2: we're driving you know, huge amounts of household spend eighty 279 00:13:58,320 --> 00:14:00,760 Speaker 2: five percent around the world. We're going to own seventy 280 00:14:00,760 --> 00:14:02,600 Speaker 2: five percent of discretionary spend. 281 00:14:02,800 --> 00:14:06,960 Speaker 1: Glo, wow, wow, seventy five percent. Listen to that. Women 282 00:14:07,720 --> 00:14:12,000 Speaker 1: will control seventy five percent of global discretionary spending by 283 00:14:12,000 --> 00:14:12,640 Speaker 1: twenty thirty. 284 00:14:13,200 --> 00:14:15,960 Speaker 2: By twenty thirty, and then we will also have one 285 00:14:16,000 --> 00:14:18,960 Speaker 2: hundred trillion dollars kind of of wealth transferred to us 286 00:14:19,000 --> 00:14:22,360 Speaker 2: by twenty forty eight. So like, hello, pay attention, We've 287 00:14:22,400 --> 00:14:25,280 Speaker 2: got money. And by the way, we are super big 288 00:14:25,360 --> 00:14:28,520 Speaker 2: sports fans. Our study last year really looked at women 289 00:14:28,520 --> 00:14:31,800 Speaker 2: as just fans of sport, and seventy two percent of 290 00:14:31,880 --> 00:14:34,560 Speaker 2: US globally said, hey, we're avid fans. We're not just 291 00:14:34,640 --> 00:14:36,520 Speaker 2: like kind of fans. We're advance And by the way, 292 00:14:37,360 --> 00:14:40,040 Speaker 2: like a third of those came in the last three years, 293 00:14:40,640 --> 00:14:43,320 Speaker 2: so like we are all leaned in into sport. And 294 00:14:43,360 --> 00:14:45,480 Speaker 2: so this is exciting for us as an industry to 295 00:14:45,520 --> 00:14:47,640 Speaker 2: stop and go, how do we actually capitalize on her? 296 00:14:48,120 --> 00:14:51,960 Speaker 2: The challenge becomes that we are fans, and we are 297 00:14:52,560 --> 00:14:54,560 Speaker 2: you know, have the money, but what we don't have, Sarah, 298 00:14:54,600 --> 00:14:57,560 Speaker 2: is time. Whether you're married or single, kids or no kids. 299 00:14:57,800 --> 00:15:00,760 Speaker 2: We are just doing more unpaid work, are just doing 300 00:15:00,800 --> 00:15:04,720 Speaker 2: more of the things that need to be done that 301 00:15:04,800 --> 00:15:07,680 Speaker 2: men are not necessarily responsible for or it's just kind 302 00:15:07,680 --> 00:15:11,640 Speaker 2: of societally and culturally has not really happened. And so they're. 303 00:15:11,480 --> 00:15:14,720 Speaker 1: Thirteen percent, right, wasn't it a crazy number? Like women 304 00:15:14,760 --> 00:15:17,720 Speaker 1: have thirteen percent less free time than men. 305 00:15:18,040 --> 00:15:20,720 Speaker 2: In the US? Yeah, in the US, that's correct. It's 306 00:15:20,760 --> 00:15:24,000 Speaker 2: like we do two point five hours a day more 307 00:15:24,040 --> 00:15:26,560 Speaker 2: than men of unpaid labor. 308 00:15:27,440 --> 00:15:27,800 Speaker 1: Wow. 309 00:15:28,440 --> 00:15:35,320 Speaker 2: Yeah, So we're tired and we're overworked, and you're asking 310 00:15:35,400 --> 00:15:38,000 Speaker 2: us to fan the same way that men have fanned 311 00:15:38,040 --> 00:15:43,000 Speaker 2: for generations. And the most original ideas are like, well, 312 00:15:43,040 --> 00:15:45,200 Speaker 2: let's make it pink and badazzle it and then they'll 313 00:15:45,200 --> 00:15:48,120 Speaker 2: come or whatever that is. And I do I say 314 00:15:48,160 --> 00:15:50,280 Speaker 2: that kind of tongue in cheek because there are many 315 00:15:50,320 --> 00:15:53,160 Speaker 2: brands and many properties who are trying new things and 316 00:15:53,200 --> 00:15:56,880 Speaker 2: who are really trying to see her quote unquote differently 317 00:15:57,800 --> 00:16:00,880 Speaker 2: and succeeding, although I would say it's in pockets and 318 00:16:00,920 --> 00:16:05,240 Speaker 2: not in totality. And so our premise is actually these 319 00:16:05,560 --> 00:16:08,520 Speaker 2: rights holders in principle need to go from these kind 320 00:16:08,520 --> 00:16:10,560 Speaker 2: of general operators of like I just need to sell 321 00:16:10,600 --> 00:16:12,280 Speaker 2: tickets and put a team on the field, and like 322 00:16:12,320 --> 00:16:14,880 Speaker 2: win championships, which yes, you still need to do that 323 00:16:15,360 --> 00:16:17,440 Speaker 2: to you actually just need to see yourself as a 324 00:16:17,480 --> 00:16:20,200 Speaker 2: fan let engagement company, and that is where you need 325 00:16:20,240 --> 00:16:23,160 Speaker 2: to focus because ultimately, if you're driving her and satisfying 326 00:16:23,160 --> 00:16:26,040 Speaker 2: her both in venue and out of venue, which is 327 00:16:26,080 --> 00:16:29,640 Speaker 2: the real crux and the real kind of creative idea is, 328 00:16:29,680 --> 00:16:32,080 Speaker 2: then you'll really win her over. So in venue, you 329 00:16:32,120 --> 00:16:34,320 Speaker 2: could say like, hey, how do you, as a mom, 330 00:16:34,760 --> 00:16:36,440 Speaker 2: just make this seamless for me? Like we're only as 331 00:16:36,480 --> 00:16:39,920 Speaker 2: happy as our least happy child, truly, so just make 332 00:16:39,960 --> 00:16:43,040 Speaker 2: it totally easy from soup to nuts, from parking lot 333 00:16:43,400 --> 00:16:45,720 Speaker 2: to everything that we're eating where I don't feel awful 334 00:16:45,720 --> 00:16:47,880 Speaker 2: about it. They're not their bellies donate, they're not whining. 335 00:16:47,920 --> 00:16:50,880 Speaker 2: We feel like we're cared for, like all of the things. Two, 336 00:16:51,120 --> 00:16:52,720 Speaker 2: I'm there with my friends and I want to feel 337 00:16:52,720 --> 00:16:54,760 Speaker 2: like I'm not just sitting side by side, but we're 338 00:16:54,760 --> 00:16:57,080 Speaker 2: hanging out in pot whatever the things are, that it 339 00:16:57,080 --> 00:16:58,920 Speaker 2: feels like a really fun night out and that it's 340 00:16:58,920 --> 00:17:01,040 Speaker 2: a good investment of my time, and then I want 341 00:17:01,040 --> 00:17:03,400 Speaker 2: to go back again, whether I'm there with my family 342 00:17:03,560 --> 00:17:06,040 Speaker 2: or my friends. The second piece of that is like 343 00:17:06,160 --> 00:17:09,159 Speaker 2: out of the venue, how can we actually reach her 344 00:17:09,200 --> 00:17:12,080 Speaker 2: where she is? And what I mean by that is, I, 345 00:17:12,960 --> 00:17:16,439 Speaker 2: you know, have three kids that have gone through a 346 00:17:16,480 --> 00:17:19,159 Speaker 2: soccer club that's tied to another soccer club, like a 347 00:17:19,160 --> 00:17:23,119 Speaker 2: professional club, And wouldn't it be cool And here's a 348 00:17:23,160 --> 00:17:27,600 Speaker 2: great idea if we could like be seen for the 349 00:17:27,640 --> 00:17:29,760 Speaker 2: fact that we're running our kids all over the state 350 00:17:30,240 --> 00:17:33,880 Speaker 2: six days, seven days a week, and do a deal 351 00:17:33,920 --> 00:17:37,840 Speaker 2: with HelloFresh and that Hello Fresh sees me every week 352 00:17:37,960 --> 00:17:40,160 Speaker 2: or every month and says, here's a free meal because 353 00:17:40,160 --> 00:17:42,399 Speaker 2: we see you. We see that you're trying to like 354 00:17:42,480 --> 00:17:44,840 Speaker 2: be all things to all people. And that for me 355 00:17:45,200 --> 00:17:49,120 Speaker 2: creates loyalty. And that's a silly idea, and maybe I'll 356 00:17:49,119 --> 00:17:52,840 Speaker 2: go help them sell that in but it's just a 357 00:17:52,920 --> 00:17:55,320 Speaker 2: single idea of like, you know, we just want to 358 00:17:55,320 --> 00:17:57,840 Speaker 2: feel kind of cared for. If you make fandom a chore, 359 00:17:58,680 --> 00:18:00,840 Speaker 2: we're not. It's just like you're not going to get 360 00:18:00,840 --> 00:18:01,240 Speaker 2: our money. 361 00:18:01,560 --> 00:18:03,280 Speaker 1: Well, And for such a long time there were barriers 362 00:18:03,280 --> 00:18:05,439 Speaker 1: to entry, both in terms of expectation, like if you 363 00:18:05,520 --> 00:18:08,240 Speaker 1: don't fan this way the way we see the avid 364 00:18:08,240 --> 00:18:10,800 Speaker 1: male fan, then you're not a real fan. And also 365 00:18:10,840 --> 00:18:13,440 Speaker 1: I think, you know, we dealt with this at espnW 366 00:18:13,640 --> 00:18:17,080 Speaker 1: a decade plus ago, this idea of like, yes, there 367 00:18:17,080 --> 00:18:20,919 Speaker 1: are some women served by sports as is, and that's great, 368 00:18:21,160 --> 00:18:23,359 Speaker 1: and here's a bunch of research on other women that 369 00:18:23,440 --> 00:18:26,159 Speaker 1: might be served differently. And instead of it feeling like 370 00:18:26,200 --> 00:18:28,800 Speaker 1: an affront to women everywhere and to super fans, when 371 00:18:28,840 --> 00:18:31,479 Speaker 1: we offer up the opportunity for a different experience, instead 372 00:18:31,520 --> 00:18:34,320 Speaker 1: say the more the merrier. If those people are not 373 00:18:34,359 --> 00:18:36,879 Speaker 1: served by the current experience they're having, let's offer up 374 00:18:36,920 --> 00:18:38,800 Speaker 1: some other ways. And I think that's getting easier now 375 00:18:38,840 --> 00:18:42,040 Speaker 1: because there's more acceptance as opposed to before when it 376 00:18:42,080 --> 00:18:44,560 Speaker 1: felt like we were forced to pink and bidazzle our 377 00:18:44,560 --> 00:18:46,800 Speaker 1: way into it as women, and that was the only 378 00:18:46,840 --> 00:18:49,880 Speaker 1: option because that's how everyone saw us. Now, thankfully, we're 379 00:18:49,920 --> 00:18:53,840 Speaker 1: seeing women and every single fan as this not a monolith, 380 00:18:53,960 --> 00:18:57,479 Speaker 1: but as super multifaceted. Even one single person one day 381 00:18:57,520 --> 00:18:59,120 Speaker 1: can be a mom with her kids and, like you said, 382 00:18:59,160 --> 00:19:00,879 Speaker 1: the next day want to go drink with her friends 383 00:19:00,880 --> 00:19:02,840 Speaker 1: at the game, And that's a different product that you're 384 00:19:02,840 --> 00:19:06,200 Speaker 1: trying to serve. So women fans of sport are different 385 00:19:06,480 --> 00:19:10,920 Speaker 1: than fans of women's sport. Those folks are male, female, 386 00:19:11,240 --> 00:19:14,200 Speaker 1: non binary. What did you learn about fans of women's 387 00:19:14,200 --> 00:19:16,879 Speaker 1: sport in that many phases of fandom report that you 388 00:19:16,880 --> 00:19:17,720 Speaker 1: put out. 389 00:19:17,800 --> 00:19:23,360 Speaker 2: We learn that there is a real interesting nuance between 390 00:19:23,920 --> 00:19:26,520 Speaker 2: the men and women that are watching, in that they're 391 00:19:26,560 --> 00:19:32,320 Speaker 2: both equally passionate about women's sports in general, but they 392 00:19:32,480 --> 00:19:40,280 Speaker 2: are they are fanning, perhaps similarly or differently, because that's 393 00:19:40,280 --> 00:19:43,119 Speaker 2: what the club is serving up to them per se, Like, 394 00:19:43,320 --> 00:19:46,640 Speaker 2: here's the experience we're offering to you, and so maybe 395 00:19:46,640 --> 00:19:49,040 Speaker 2: there are other experiences based on the new study that 396 00:19:49,080 --> 00:19:52,119 Speaker 2: they could try test and learn with. But then in 397 00:19:52,119 --> 00:19:54,919 Speaker 2: addition to that, we learn that seventy two percent of 398 00:19:54,960 --> 00:19:59,760 Speaker 2: these women are avid sport fans and a huge percentage 399 00:19:59,760 --> 00:20:03,679 Speaker 2: of them are women's sports fans. They believe in that, 400 00:20:03,840 --> 00:20:06,400 Speaker 2: and they also believe that they will buy. They will 401 00:20:06,400 --> 00:20:08,120 Speaker 2: over index in buying. I think it was like fifty 402 00:20:08,160 --> 00:20:12,000 Speaker 2: eight percent will buy more products that are supporting women's sports. 403 00:20:12,520 --> 00:20:16,600 Speaker 2: So we are, as women fans of women's sports, more 404 00:20:16,680 --> 00:20:19,840 Speaker 2: prone to say, we see you supporting us, and so 405 00:20:19,920 --> 00:20:23,040 Speaker 2: we will over index as loyal consumers to what you're 406 00:20:23,080 --> 00:20:26,879 Speaker 2: trying to do. The men will also do that because 407 00:20:26,880 --> 00:20:29,919 Speaker 2: they are women's sports fans. It's an interesting moment, and 408 00:20:29,960 --> 00:20:33,880 Speaker 2: it's been an interesting journey from the kind of inception 409 00:20:33,960 --> 00:20:36,320 Speaker 2: of the collective in twenty nineteen to see how far 410 00:20:36,480 --> 00:20:38,920 Speaker 2: women's sports has come just in the past, you know, 411 00:20:39,119 --> 00:20:42,119 Speaker 2: six seven years since we've been been doing this is 412 00:20:42,160 --> 00:20:46,200 Speaker 2: really around you know, the growth of the leagues and 413 00:20:46,240 --> 00:20:48,240 Speaker 2: the teams and the fandom, but also this kind of 414 00:20:48,240 --> 00:20:50,360 Speaker 2: and I'd love your take on this, like the precious 415 00:20:50,920 --> 00:20:55,520 Speaker 2: original og you know, fan and like, how do we 416 00:20:55,600 --> 00:20:58,280 Speaker 2: now that we have billionaires really like okay, wait, we 417 00:20:58,320 --> 00:21:01,440 Speaker 2: see staff here, we're investing, we're leaning in, which means 418 00:21:01,440 --> 00:21:04,399 Speaker 2: that there's something here. How do we ensure that that 419 00:21:04,520 --> 00:21:11,000 Speaker 2: precious center of culture and and you know kind of 420 00:21:11,080 --> 00:21:14,680 Speaker 2: fandom maintains itself as we continue to go that big 421 00:21:14,720 --> 00:21:15,399 Speaker 2: money doesn't. 422 00:21:16,000 --> 00:21:18,400 Speaker 1: Yeah, the purity of what we say we love about 423 00:21:18,400 --> 00:21:21,480 Speaker 1: women's sports and how it's different could very easily go 424 00:21:21,720 --> 00:21:24,000 Speaker 1: when we end up becoming more like the men in 425 00:21:24,080 --> 00:21:26,399 Speaker 1: terms of investment and who's running things. And also we 426 00:21:26,440 --> 00:21:28,400 Speaker 1: talked about this on a previous show with Big Citrus, 427 00:21:28,800 --> 00:21:30,880 Speaker 1: is how do you make sure you're not pricing out 428 00:21:30,920 --> 00:21:33,920 Speaker 1: the people who have been there since day one and 429 00:21:34,160 --> 00:21:37,320 Speaker 1: make sure that you still have the most dedicated folks 430 00:21:37,320 --> 00:21:39,280 Speaker 1: and not just the ones who are there because it's 431 00:21:39,320 --> 00:21:41,199 Speaker 1: a cool place to be seen. Before we move on, 432 00:21:41,240 --> 00:21:43,040 Speaker 1: I want to say in that Understanding Fans of Women's 433 00:21:43,040 --> 00:21:47,040 Speaker 1: Sport report, you touched on something that we had another 434 00:21:47,080 --> 00:21:50,280 Speaker 1: researcher Resa on a month or so ago talking about this, 435 00:21:50,600 --> 00:21:52,879 Speaker 1: that there are so many fans of women's sport who 436 00:21:52,920 --> 00:21:55,879 Speaker 1: are watching alone and so you separated them into isofan 437 00:21:56,040 --> 00:21:59,159 Speaker 1: duo fan and social fan. Can you tell me about 438 00:21:59,320 --> 00:22:02,920 Speaker 1: those things and why it matters to understand the differences 439 00:22:02,960 --> 00:22:04,399 Speaker 1: in how they behave in the space. 440 00:22:05,040 --> 00:22:08,280 Speaker 2: Yeah, Reese is amazing and we love the work that 441 00:22:08,320 --> 00:22:10,560 Speaker 2: she does and that she's doing now with Parity, which 442 00:22:10,640 --> 00:22:15,440 Speaker 2: is an awesome organization. And she and another professor out 443 00:22:15,480 --> 00:22:18,119 Speaker 2: of UMass at the time did a study I think 444 00:22:18,160 --> 00:22:21,320 Speaker 2: it was in twenty nineteen that basically, you know, queried 445 00:22:22,040 --> 00:22:24,359 Speaker 2: WNBA fans for like, hey, how are you watching this? 446 00:22:24,400 --> 00:22:25,919 Speaker 2: And I don't remember all of the questions, but it 447 00:22:25,920 --> 00:22:28,240 Speaker 2: turned out like twenty eight percent of them were watching alone. 448 00:22:28,240 --> 00:22:30,800 Speaker 2: They had nobody to share their fandom with. And so 449 00:22:30,880 --> 00:22:32,560 Speaker 2: they came to us and said, well, as part of 450 00:22:32,600 --> 00:22:35,320 Speaker 2: the think tank, what do you think about this? And 451 00:22:35,359 --> 00:22:37,680 Speaker 2: we were like, well, the entire world has changed since 452 00:22:37,680 --> 00:22:40,320 Speaker 2: twenty nineteen for women's sports, so let's go rerun that, 453 00:22:41,680 --> 00:22:45,200 Speaker 2: and let's rerun it and also look at NWSL and PWHL. 454 00:22:45,280 --> 00:22:47,800 Speaker 2: And what turns out is that we looked at not 455 00:22:47,880 --> 00:22:50,800 Speaker 2: only are they isofans as we termed them, how many 456 00:22:50,840 --> 00:22:53,120 Speaker 2: are they? But how do they fan? Do they want 457 00:22:53,160 --> 00:22:55,960 Speaker 2: to be isofans? Like is this something that they're okay with? 458 00:22:56,440 --> 00:22:59,160 Speaker 2: And on average, I mean, for the WNBA got better, 459 00:22:59,200 --> 00:23:01,719 Speaker 2: it was eighteen percent. So I think the fact that 460 00:23:01,760 --> 00:23:05,520 Speaker 2: the WNBA has culturally kind of been more accepted that 461 00:23:05,640 --> 00:23:08,560 Speaker 2: more fans were like Okay, I'm feeling good about my 462 00:23:08,720 --> 00:23:12,639 Speaker 2: fandom and I'm okay with sharing this, but still eighteen percent, 463 00:23:12,680 --> 00:23:15,360 Speaker 2: we're like, I'm cool, I'm good on my own. That's, 464 00:23:15,440 --> 00:23:20,439 Speaker 2: you know, almost twenty percent. Same thing around NWSL I 465 00:23:20,440 --> 00:23:22,959 Speaker 2: think it was, and then PWHL was twenty one percent. 466 00:23:23,720 --> 00:23:26,560 Speaker 2: But what's interesting about this is that we looked at, 467 00:23:26,880 --> 00:23:29,080 Speaker 2: if you're ISO fanning, do you want to isofan? Do 468 00:23:29,080 --> 00:23:31,720 Speaker 2: you still engage in purchasing behaviors? Do you still by merch? 469 00:23:31,800 --> 00:23:33,880 Speaker 2: They still do all of those things. They just want 470 00:23:33,920 --> 00:23:37,959 Speaker 2: to be kind of lurking, if you will, and like scrolling. 471 00:23:38,000 --> 00:23:41,199 Speaker 2: They don't necessarily want to be the poster. And then 472 00:23:41,240 --> 00:23:42,919 Speaker 2: you have duo fans, and those are the people that 473 00:23:42,960 --> 00:23:44,920 Speaker 2: are like, this is my girl or this is my guy, 474 00:23:45,000 --> 00:23:47,119 Speaker 2: and we're fans and we're going together and this is 475 00:23:47,160 --> 00:23:49,960 Speaker 2: our kind of mutual experience. And then we have social fans, 476 00:23:49,960 --> 00:23:52,399 Speaker 2: and the social fans are ones that go in groups 477 00:23:52,440 --> 00:23:54,159 Speaker 2: and it's a whole thing. And by the way, this 478 00:23:54,280 --> 00:23:56,879 Speaker 2: is important because teams and leagues can then stop and 479 00:23:56,920 --> 00:24:00,000 Speaker 2: look at, how should we be really targeting these fans 480 00:24:00,040 --> 00:24:01,920 Speaker 2: a little bit better, Like if we're able to dissect 481 00:24:01,960 --> 00:24:04,240 Speaker 2: and dive in a little bit more to who we 482 00:24:04,320 --> 00:24:07,360 Speaker 2: are as fans, then we're able to provide that service 483 00:24:07,359 --> 00:24:09,600 Speaker 2: in a unique way, and then we're able to get 484 00:24:09,640 --> 00:24:11,679 Speaker 2: more out of us, if you will, because we feel 485 00:24:11,720 --> 00:24:15,840 Speaker 2: more seen, more cared for, more excited about the entire experience, which, 486 00:24:15,880 --> 00:24:19,639 Speaker 2: by the way, going back to this kind of idea 487 00:24:19,680 --> 00:24:23,720 Speaker 2: around fandom of women, like we engage in that differently, 488 00:24:23,760 --> 00:24:26,439 Speaker 2: as you know from espnW, Like we want storytelling, we 489 00:24:26,480 --> 00:24:29,320 Speaker 2: want we want the whole surround. Sound like I don't 490 00:24:29,400 --> 00:24:31,320 Speaker 2: like when people say, oh, well, she only came into 491 00:24:31,320 --> 00:24:34,439 Speaker 2: the sport because of Taylor Swift. Well who cares. Yeah, 492 00:24:34,520 --> 00:24:38,639 Speaker 2: she's in welcome, like she's in and like that's awesome, 493 00:24:38,720 --> 00:24:40,480 Speaker 2: and she's she might not want to know how many 494 00:24:40,560 --> 00:24:43,520 Speaker 2: yards somebody carried for, but she's all about the game, 495 00:24:43,560 --> 00:24:45,320 Speaker 2: and she's all about the fantdom and she's buying your 496 00:24:45,359 --> 00:24:49,679 Speaker 2: merch thumbs up. So yeah, I just feel like it's 497 00:24:49,720 --> 00:24:52,000 Speaker 2: a whole new day, and the more we can dissect 498 00:24:52,160 --> 00:24:56,240 Speaker 2: and you know, make it easy for brands and properties 499 00:24:56,240 --> 00:24:58,040 Speaker 2: to really engage in, the better. 500 00:24:58,560 --> 00:25:00,040 Speaker 1: Yeah. There are a lot of male fans who I 501 00:25:00,119 --> 00:25:01,880 Speaker 1: just want to go to a Cubs game and drink beer, 502 00:25:01,920 --> 00:25:03,680 Speaker 1: and they kind of know what's going on, but they're 503 00:25:03,680 --> 00:25:05,720 Speaker 1: not looking at the stats the same way. And sometimes 504 00:25:05,720 --> 00:25:08,160 Speaker 1: they're asking me questions because I'm the one who can 505 00:25:08,160 --> 00:25:10,320 Speaker 1: tell them about which pitcher is doing X or Y. 506 00:25:10,960 --> 00:25:12,840 Speaker 1: And I think the judgment is there for fans of 507 00:25:12,840 --> 00:25:15,840 Speaker 1: women's sport, but not of men's I was just sitting 508 00:25:15,880 --> 00:25:19,760 Speaker 1: down with Super Slice. Actually, my friend Emma aka the 509 00:25:19,800 --> 00:25:22,320 Speaker 1: stitch God, and she went to the first women's sports 510 00:25:22,359 --> 00:25:24,240 Speaker 1: bar here in Chicago called Babes, and she was like, 511 00:25:24,280 --> 00:25:26,840 Speaker 1: I can't tell you what a unique and amazing experience 512 00:25:26,840 --> 00:25:28,960 Speaker 1: it was to be watching a WNBA finals game and 513 00:25:28,960 --> 00:25:31,359 Speaker 1: to turn to a table of strangers and be able 514 00:25:31,400 --> 00:25:34,160 Speaker 1: to talk to them about like Alyssa Thomas versus Asia 515 00:25:34,200 --> 00:25:36,280 Speaker 1: Wilson and what they were doing to cover, you know, 516 00:25:36,359 --> 00:25:38,840 Speaker 1: Jewel Lloyd or whatever. That is a rare experience for 517 00:25:38,920 --> 00:25:41,320 Speaker 1: so many fans of women's sports, and so the more 518 00:25:41,359 --> 00:25:44,720 Speaker 1: we can recognize that that's been missing and provide it, 519 00:25:45,119 --> 00:25:47,080 Speaker 1: not only will those fans that are already here be 520 00:25:47,160 --> 00:25:49,639 Speaker 1: so happy, but so many more will come in because 521 00:25:49,640 --> 00:25:53,359 Speaker 1: it's more fun when everybody somewhere is really passionately watching 522 00:25:53,400 --> 00:25:55,680 Speaker 1: something and excited about it. I always think about how, 523 00:25:55,960 --> 00:26:00,200 Speaker 1: for like decades, Americans were really wanting soccer because they 524 00:26:00,240 --> 00:26:03,000 Speaker 1: just saw that other countries had so much fun doing it. 525 00:26:04,240 --> 00:26:06,280 Speaker 1: We got to take a quick break more with there. 526 00:26:06,600 --> 00:26:12,960 Speaker 1: Right after this, Okay, last quick research I wanted to 527 00:26:13,000 --> 00:26:15,440 Speaker 1: point to. This is how brands are missing a major 528 00:26:15,480 --> 00:26:17,600 Speaker 1: investment opportunity when it comes to the women's sports space. 529 00:26:17,600 --> 00:26:19,240 Speaker 1: And this one's really fascinating for me because you have 530 00:26:19,720 --> 00:26:22,760 Speaker 1: so much capital with brands already, and then you have 531 00:26:22,800 --> 00:26:24,840 Speaker 1: all the athletes that you work with, So tell me 532 00:26:24,880 --> 00:26:27,240 Speaker 1: about the Athena pledge. I kind of love. It's like 533 00:26:27,520 --> 00:26:31,160 Speaker 1: it's like mildly like peer pressure. It's like a little 534 00:26:31,160 --> 00:26:33,360 Speaker 1: bit of shame, and we're wrapping it all up into 535 00:26:33,359 --> 00:26:35,679 Speaker 1: getting people to do something that makes sense for their business. 536 00:26:35,680 --> 00:26:37,920 Speaker 2: And as yeah, I would say it's hardly that, actually 537 00:26:38,000 --> 00:26:40,520 Speaker 2: I would, but I see where you could see that 538 00:26:40,600 --> 00:26:43,399 Speaker 2: it's actually more about And it was a great idea 539 00:26:43,400 --> 00:26:45,840 Speaker 2: that was brought about by Pete Giorgio from Deloitte. What 540 00:26:46,000 --> 00:26:48,720 Speaker 2: happened was Pete was like, hey, how do we actually 541 00:26:48,760 --> 00:26:51,639 Speaker 2: if we're spending a certain threshold of money within women's sports, 542 00:26:51,680 --> 00:26:54,280 Speaker 2: how do we actually get other people to do that? 543 00:26:54,320 --> 00:26:58,120 Speaker 2: And how do we galvanize together to convince each other 544 00:26:59,200 --> 00:27:02,240 Speaker 2: of our best practice in best learnings, to continue to 545 00:27:02,280 --> 00:27:05,040 Speaker 2: iterate around spend, but also get more people in. So 546 00:27:05,240 --> 00:27:07,119 Speaker 2: it's like, hey, we're doing it. The water's warm, come 547 00:27:07,160 --> 00:27:11,720 Speaker 2: on in. And what that's really turned into with Deloitte 548 00:27:11,760 --> 00:27:16,679 Speaker 2: and Cisco and AT and T and cap one is 549 00:27:16,960 --> 00:27:21,520 Speaker 2: we've been able to actually create different learning summits and 550 00:27:21,680 --> 00:27:24,440 Speaker 2: monthly meetings where these brands are able to hear from 551 00:27:24,440 --> 00:27:26,840 Speaker 2: different properties, or they're able to hear from other brands, 552 00:27:26,920 --> 00:27:31,200 Speaker 2: are able to hear from athletes around what needs to change, 553 00:27:31,520 --> 00:27:34,720 Speaker 2: what is working, what are some of their best case studies. 554 00:27:35,840 --> 00:27:39,199 Speaker 2: Because ultimately, you know, these brands are invested heavily and 555 00:27:39,240 --> 00:27:42,919 Speaker 2: they want to they want to see change. They're not 556 00:27:43,080 --> 00:27:45,280 Speaker 2: just in it because they're I mean, these are some 557 00:27:45,320 --> 00:27:48,479 Speaker 2: of the most you know, OG brands that are in 558 00:27:48,520 --> 00:27:51,080 Speaker 2: women's sports, and so they really want to continue to 559 00:27:51,119 --> 00:27:53,480 Speaker 2: push and get other brands invested in it. And so 560 00:27:54,240 --> 00:27:56,560 Speaker 2: the collective kind of sits in the center of that 561 00:27:56,600 --> 00:27:59,840 Speaker 2: group as an operating partner, if you will. That helps 562 00:28:00,080 --> 00:28:02,840 Speaker 2: to create the content for those meetings, that helps to 563 00:28:02,960 --> 00:28:06,840 Speaker 2: create some of the ideas around how we organize and 564 00:28:06,880 --> 00:28:09,359 Speaker 2: it's such an honor, candidly and a privilege to be 565 00:28:09,400 --> 00:28:11,800 Speaker 2: able to sit in that spot and to be able 566 00:28:11,800 --> 00:28:14,720 Speaker 2: to work with other brands to try to convince them 567 00:28:14,920 --> 00:28:15,640 Speaker 2: to join up. 568 00:28:16,880 --> 00:28:19,280 Speaker 1: Can I ask what their impetus is for wanting other 569 00:28:19,600 --> 00:28:22,440 Speaker 1: brands to either compete in the space or fight them 570 00:28:22,480 --> 00:28:24,080 Speaker 1: for some of the contracts and deals. 571 00:28:24,080 --> 00:28:26,000 Speaker 2: I wouldn't even say it's fighting for. I think it's 572 00:28:26,040 --> 00:28:29,360 Speaker 2: more trying to demystify this idea around women's sports. So 573 00:28:29,400 --> 00:28:32,080 Speaker 2: it's I don't think it's so much, Hey, let's get 574 00:28:32,080 --> 00:28:34,119 Speaker 2: into a bidding war together, as much as it is. 575 00:28:35,520 --> 00:28:37,959 Speaker 2: Do you have questions about why you should be investing 576 00:28:38,000 --> 00:28:40,440 Speaker 2: in women's sports? We are a council of brands that 577 00:28:40,520 --> 00:28:42,880 Speaker 2: are here to be able to bring an ear and 578 00:28:43,000 --> 00:28:45,880 Speaker 2: a place and a resource for you to understand how 579 00:28:45,920 --> 00:28:48,400 Speaker 2: we've done it and why we're investing and the types 580 00:28:48,440 --> 00:28:48,800 Speaker 2: we're saying. 581 00:28:48,880 --> 00:28:51,240 Speaker 1: And I guess they want that so the brands and 582 00:28:51,320 --> 00:28:55,800 Speaker 1: leagues they already are invested in get even more financial support, 583 00:28:55,880 --> 00:28:59,240 Speaker 1: so they're more sustainable, more successful, seen on a bigger platform. 584 00:28:59,240 --> 00:29:02,360 Speaker 1: It serves their investment to have other people also bring 585 00:29:02,400 --> 00:29:05,719 Speaker 1: their money. Yeah, you know, one of the things that 586 00:29:05,920 --> 00:29:08,280 Speaker 1: so many of us love and appreciate about women's sports 587 00:29:08,440 --> 00:29:11,479 Speaker 1: is the intersectionality, the fact that fans and athletes are 588 00:29:11,480 --> 00:29:14,440 Speaker 1: able to show up as their authentic selves. It feels 589 00:29:14,480 --> 00:29:16,520 Speaker 1: like more than just sports a lot of the time. 590 00:29:16,560 --> 00:29:19,520 Speaker 1: But this is a really polarized environment. A lot of 591 00:29:19,560 --> 00:29:22,560 Speaker 1: brands and sponsors have sort of stepped back from previous 592 00:29:22,600 --> 00:29:25,600 Speaker 1: DEI commitments or have felt like they don't want to 593 00:29:25,600 --> 00:29:28,200 Speaker 1: put themselves out in a way that takes aside. Have 594 00:29:28,280 --> 00:29:30,520 Speaker 1: you seen any ripple effects in how brands are willing 595 00:29:30,560 --> 00:29:32,480 Speaker 1: to lean into women's sports as a results of the 596 00:29:32,520 --> 00:29:36,200 Speaker 1: fact that it sort of sometimes feels politicized, even if 597 00:29:36,240 --> 00:29:38,840 Speaker 1: they're not making any statements. 598 00:29:38,880 --> 00:29:44,880 Speaker 2: Not really. I think what where we have where we 599 00:29:45,080 --> 00:29:47,760 Speaker 2: the collective have really settled in on in which we 600 00:29:47,800 --> 00:29:50,959 Speaker 2: would also talk to our brands and rights older clients, 601 00:29:51,040 --> 00:29:53,120 Speaker 2: is like, it's actually more about the investment than it 602 00:29:53,160 --> 00:29:55,520 Speaker 2: is about the right thing, you know for because it's 603 00:29:55,520 --> 00:29:58,200 Speaker 2: a d and I it's not it's about good business 604 00:29:58,320 --> 00:30:00,440 Speaker 2: and let's talk about the business piece of it. And 605 00:30:00,480 --> 00:30:03,920 Speaker 2: I think in this current climate and environment, you're seeing 606 00:30:03,960 --> 00:30:06,719 Speaker 2: that even more brands and more investors are coming in, 607 00:30:06,800 --> 00:30:10,560 Speaker 2: so they're seeing the potential in the investment. And I mean, 608 00:30:10,560 --> 00:30:13,360 Speaker 2: I feel like every single week it's like new club launched, 609 00:30:13,560 --> 00:30:16,640 Speaker 2: new billionaire coming in, new thing happening, you know. So 610 00:30:16,760 --> 00:30:21,960 Speaker 2: this is all exciting, So I don't necessarily think it's 611 00:30:23,240 --> 00:30:26,400 Speaker 2: affecting it as much as one would think in the 612 00:30:26,440 --> 00:30:29,000 Speaker 2: investment of what's happening within the space. 613 00:30:30,040 --> 00:30:32,840 Speaker 1: Yeah. I want to close with a quote from your 614 00:30:33,000 --> 00:30:37,920 Speaker 1: Collective colleague, Elizabeth Lindsay, who is brilliant and hilarious. I 615 00:30:38,000 --> 00:30:40,400 Speaker 1: finally got the chance to hear a bunch from her 616 00:30:40,720 --> 00:30:42,800 Speaker 1: at a summit out in Portland, and I was like, Okay, 617 00:30:42,800 --> 00:30:44,240 Speaker 1: I want to hang with this lady, so you need 618 00:30:44,240 --> 00:30:46,160 Speaker 1: to bring her along to some of our adventures that 619 00:30:46,200 --> 00:30:50,120 Speaker 1: we've been on. She was awesome, but she told Variety 620 00:30:50,200 --> 00:30:52,920 Speaker 1: Magazine in the article about the five years of the 621 00:30:52,960 --> 00:30:56,680 Speaker 1: Collective quote, Casey Wasserman made a commitment to equal resources 622 00:30:56,680 --> 00:30:58,640 Speaker 1: for our group, and I'll tell you that the revenue 623 00:30:58,680 --> 00:31:01,200 Speaker 1: did not justify that commitment on that day. It was 624 00:31:01,240 --> 00:31:04,240 Speaker 1: an investment. And it was always an example of certainly vision, 625 00:31:04,680 --> 00:31:07,240 Speaker 1: but you can do good and also do great business. 626 00:31:07,240 --> 00:31:09,200 Speaker 1: And this was the perfect example of when those things 627 00:31:09,200 --> 00:31:11,360 Speaker 1: are really one and the same. It was never charity. 628 00:31:11,360 --> 00:31:14,280 Speaker 1: We're not the Wasserman Foundation. This was a commitment to 629 00:31:14,320 --> 00:31:16,719 Speaker 1: growing a business. And I think now we're seeing proof 630 00:31:17,000 --> 00:31:20,240 Speaker 1: that that was a really smart bet end quote, and 631 00:31:20,280 --> 00:31:23,280 Speaker 1: that sounds like the historical path of women's sports, the 632 00:31:23,320 --> 00:31:26,520 Speaker 1: idea of like, this isn't a charity. And yet also 633 00:31:26,720 --> 00:31:29,240 Speaker 1: you can't expect it to pay off day one. If 634 00:31:29,240 --> 00:31:31,040 Speaker 1: you're not willing to put in the time and you're 635 00:31:31,040 --> 00:31:33,560 Speaker 1: not willing to see the vision, this isn't going to work. 636 00:31:33,640 --> 00:31:36,880 Speaker 1: So I just love that it feels like this is 637 00:31:36,920 --> 00:31:39,960 Speaker 1: in part the same kind of bet these other leagues 638 00:31:40,000 --> 00:31:42,800 Speaker 1: and brands are making, but also it's taking on this 639 00:31:42,880 --> 00:31:45,560 Speaker 1: incredible role of educating all those other people so that 640 00:31:45,600 --> 00:31:49,040 Speaker 1: they make sure that their bet works. I just want 641 00:31:49,080 --> 00:31:51,640 Speaker 1: to ask you as we close, like what your next 642 00:31:51,680 --> 00:31:54,800 Speaker 1: big idea is, because if this is kind of mirroring 643 00:31:54,840 --> 00:31:57,800 Speaker 1: the path of women's sports, how do you see the 644 00:31:57,920 --> 00:32:00,880 Speaker 1: rocketship of the collective or of your role in the space. 645 00:32:02,040 --> 00:32:05,920 Speaker 2: Yeah, And I will just say that Elizabeth is amazing 646 00:32:06,000 --> 00:32:08,440 Speaker 2: and I learned from literally learn from her every single day. 647 00:32:08,480 --> 00:32:13,360 Speaker 2: She's incredible. But you know, the collective, that journey that 648 00:32:13,400 --> 00:32:15,760 Speaker 2: we have been on is very similar to women's sport, 649 00:32:15,800 --> 00:32:18,200 Speaker 2: and we've been fortunate to be able to ride alongside 650 00:32:18,200 --> 00:32:22,440 Speaker 2: that and have a key role in that where we 651 00:32:22,960 --> 00:32:26,560 Speaker 2: because of how Wasserman is structured and where we continue 652 00:32:26,560 --> 00:32:29,160 Speaker 2: to grow, we the collective are able to now serve 653 00:32:29,400 --> 00:32:32,560 Speaker 2: much more broadly in terms of regions. So we're doing 654 00:32:32,600 --> 00:32:34,920 Speaker 2: a lot of work in other regions, whether that's in Europe, 655 00:32:35,000 --> 00:32:40,120 Speaker 2: the UK, Middle East, Asia, Australia, and so that is 656 00:32:40,360 --> 00:32:44,760 Speaker 2: essentially taking the ways of working that we've established and 657 00:32:44,840 --> 00:32:47,200 Speaker 2: being able to iterate those out so that we're able 658 00:32:47,240 --> 00:32:51,480 Speaker 2: to unlock new revenue across an investment across the women's 659 00:32:51,480 --> 00:32:54,440 Speaker 2: sports space, particularly in these other regions, which is exciting. 660 00:32:55,200 --> 00:32:59,719 Speaker 2: You know, when the collective is working on a new business, 661 00:32:59,720 --> 00:33:03,400 Speaker 2: whether that's particularly from the consulting side, sure there's revenue 662 00:33:03,440 --> 00:33:06,320 Speaker 2: coming into to the business, but ultimately we are actually 663 00:33:06,440 --> 00:33:09,200 Speaker 2: judging ourselves on what is the revenue we are unlocking 664 00:33:09,280 --> 00:33:11,760 Speaker 2: in the investment we are unlocking fork teams and for 665 00:33:11,920 --> 00:33:15,920 Speaker 2: athletes and for clubs through these brand particularly brand spends, 666 00:33:16,600 --> 00:33:18,800 Speaker 2: and that for us is the barometer by which we 667 00:33:18,840 --> 00:33:21,240 Speaker 2: really measure ourselves and so you know, we won't rest 668 00:33:21,360 --> 00:33:25,520 Speaker 2: until it's many, many hundreds of millions of dollars, and 669 00:33:25,640 --> 00:33:27,560 Speaker 2: so that's a huge focus for us. I would say, 670 00:33:27,600 --> 00:33:29,680 Speaker 2: you know, look out for us and other verticals of 671 00:33:29,720 --> 00:33:32,240 Speaker 2: where our business is. So we're you know, looking into 672 00:33:32,600 --> 00:33:35,400 Speaker 2: you know, we're launching a music and a couple other 673 00:33:35,440 --> 00:33:39,200 Speaker 2: areas of content and creator stuff. So it's going to 674 00:33:39,240 --> 00:33:40,800 Speaker 2: be it's going to be busy. 675 00:33:41,120 --> 00:33:42,840 Speaker 1: Going to be busy, and we of course still have 676 00:33:42,840 --> 00:33:45,240 Speaker 1: to find time to write that book, so you know, 677 00:33:45,400 --> 00:33:46,400 Speaker 1: keep your schedule open. 678 00:33:46,520 --> 00:33:49,120 Speaker 2: The more teams though, the more there are to WORRT 679 00:33:49,200 --> 00:33:49,520 Speaker 2: it with. 680 00:33:50,240 --> 00:33:54,480 Speaker 1: Don't be given away ideas what are you doing? No details, 681 00:33:54,520 --> 00:34:00,280 Speaker 1: no details. They are so great to have you, and 682 00:34:00,400 --> 00:34:02,920 Speaker 1: I assume we'll be up to some more adventures sometime soon. 683 00:34:02,960 --> 00:34:04,280 Speaker 1: So I'll see you wherever I see you. 684 00:34:04,760 --> 00:34:05,600 Speaker 2: I look forward to it. 685 00:34:05,640 --> 00:34:10,319 Speaker 1: Thank you, thanks again to they are for joining us. 686 00:34:10,400 --> 00:34:13,040 Speaker 1: We got to take another break when we return. Halloween 687 00:34:13,120 --> 00:34:19,680 Speaker 1: Hughes for the win, Welcome back slices. We always love 688 00:34:19,719 --> 00:34:21,200 Speaker 1: that you're listening, but we want you to get in 689 00:34:21,200 --> 00:34:23,479 Speaker 1: the game every day too, So here's our good game 690 00:34:23,520 --> 00:34:25,560 Speaker 1: play of the day. You can check out all the 691 00:34:25,600 --> 00:34:28,719 Speaker 1: research they are talked about by visiting the collective website, 692 00:34:28,800 --> 00:34:31,920 Speaker 1: where you can download the various reports. Use them to 693 00:34:32,000 --> 00:34:35,640 Speaker 1: inform your investments, pitch business, or just to talk shit 694 00:34:35,640 --> 00:34:37,560 Speaker 1: to jag offs who don't know their ass from their elbow. 695 00:34:37,600 --> 00:34:40,080 Speaker 1: When it comes to women's sports data, we'll link to 696 00:34:40,120 --> 00:34:42,360 Speaker 1: the site in our show notes. We always love to 697 00:34:42,400 --> 00:34:44,319 Speaker 1: hear from you. Hit us up on email, good game 698 00:34:44,360 --> 00:34:47,000 Speaker 1: at wondermedianetwork dot com, or leave us a voicemail at 699 00:34:47,040 --> 00:34:50,360 Speaker 1: eight seven two two four fifty seventy and don't forget 700 00:34:50,360 --> 00:34:52,919 Speaker 1: to subscribe, rate and review. Do it, Do it right now, 701 00:34:53,000 --> 00:34:57,480 Speaker 1: scroll down, click five stars. Tell us you'll love us. 702 00:34:57,719 --> 00:35:02,200 Speaker 1: It's really easy. Watch a time tinted trainer, a seasonally 703 00:35:02,280 --> 00:35:06,480 Speaker 1: shaded shoe, a haul Hugh Ween high top rating ten 704 00:35:06,480 --> 00:35:10,520 Speaker 1: out of ten. Clapbacks at the Haters review. As if 705 00:35:10,520 --> 00:35:13,359 Speaker 1: there weren't already enough reasons to love Asia, Wilson add 706 00:35:13,400 --> 00:35:15,280 Speaker 1: to the list that the Queen of Hoops is shining 707 00:35:15,280 --> 00:35:20,000 Speaker 1: a spotlight on delicious, delightful candy corn. Uh huh, I 708 00:35:20,120 --> 00:35:22,600 Speaker 1: said it. One of the many colorways for the A 709 00:35:22,760 --> 00:35:26,160 Speaker 1: one Nikes is called the Candy Corn Queen. The shoe 710 00:35:26,160 --> 00:35:28,359 Speaker 1: fades from white to orange to yellow with a little 711 00:35:28,400 --> 00:35:31,719 Speaker 1: gold swoosh. Put them on your feet, carry around a 712 00:35:31,800 --> 00:35:35,640 Speaker 1: bag of the sweets. Let the world know what's up. Now, 713 00:35:35,640 --> 00:35:38,759 Speaker 1: it's your turn, rate and review. Thanks for listening, See 714 00:35:38,760 --> 00:35:42,240 Speaker 1: you tomorrow. Good game There, Good game. Fans of women's 715 00:35:42,239 --> 00:35:45,640 Speaker 1: sport no matter how you watch you, people who talk 716 00:35:45,680 --> 00:35:49,719 Speaker 1: shit about candy corn let my chewy little triangle weirdos live. 717 00:35:55,239 --> 00:35:57,760 Speaker 1: Good Game with Sarah Spain is an iHeart women's sports 718 00:35:57,760 --> 00:36:00,920 Speaker 1: production in partnership with Deep Blue Sports and Entertainment. You 719 00:36:00,960 --> 00:36:03,680 Speaker 1: can find us on the iHeartRadio app, Apple Podcasts, or 720 00:36:03,719 --> 00:36:06,960 Speaker 1: wherever you get your podcasts. Production by Wonder Media Network, 721 00:36:07,000 --> 00:36:10,480 Speaker 1: our producers are alex Azzie Grace, Lynch, Taylor Williamson, and 722 00:36:10,560 --> 00:36:14,440 Speaker 1: Lucy Jones. Our executive producers are Christina Everett, Jesse Katz, 723 00:36:14,560 --> 00:36:17,799 Speaker 1: Jennie Kaplan and Emily Rutterer. Our editors are Emily Rutter, 724 00:36:17,920 --> 00:36:22,200 Speaker 1: Britney Martinez and Gianna Palmer. Production assistants from Avery Loftus 725 00:36:22,400 --> 00:36:24,000 Speaker 1: and I'm Your Host Sarah Spain