WEBVTT - Boeing’s Turbulent Year, 2025 Restaurant Outlook, Generation Beta

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<v Speaker 1>Bloomberg Audio Studios, Podcasts, radio news. This is Bloomberg business Week,

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<v Speaker 1>Insight from the reporters and editors that bring you America's

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<v Speaker 1>most trusted business magazine, plus global business, finance and tech news.

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<v Speaker 1>The Bloomberg Business Week Podcast with Carol Masser and Tim

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<v Speaker 1>Stenebeck on Bloomberg Radio.

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<v Speaker 2>No question the idea of safety on a lot of

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<v Speaker 2>minds after the events over.

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<v Speaker 3>The last few days.

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<v Speaker 4>Absolutely okay.

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<v Speaker 2>We heard from law enforcementerience stuff, law enforcement folks in

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<v Speaker 2>Las Vegas a little earlier today. They talked about what

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<v Speaker 2>happened in Las Vegas. We heard earlier in the day

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<v Speaker 2>too about what happened in New Orleans. The event New

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<v Speaker 2>Orleans talking that one specifically being called terrorism. FBI officials

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<v Speaker 2>say they haven't found evidence linking separate deadly New Year's

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<v Speaker 2>attacks in New Orleans and Las Vegas. Those are still unfolding,

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<v Speaker 2>though the details there. The two incidents, though, rattling Americans

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<v Speaker 2>as they rang in New Year's, prompting heightened concerns over

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<v Speaker 2>US security less than three weeks before Donald Trump is

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<v Speaker 2>set to take over as president.

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<v Speaker 5>And then there was the spate of plane crashes late

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<v Speaker 5>last month. The Azerbadjhan Airlines flight that crashed in Kazakhstan

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<v Speaker 5>on Christmas Day, and then you also had the flight

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<v Speaker 5>that crashed in South Korea, killing all but two on board.

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<v Speaker 5>There's a lot of things going on that make us

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<v Speaker 5>question safety security in today's environment.

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<v Speaker 2>It's something Sean Galloway is always thinking about. He's CEO

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<v Speaker 2>at Proacts Safety. It's a consulting firm that for more

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<v Speaker 2>than thirty years has provided strategies for improving safety within

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<v Speaker 2>different organizations, including organizations such as Boeing. He joins us

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<v Speaker 2>from Houston, Texas. Sean, good to have you with us.

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<v Speaker 2>Give us an idea of how you think about events

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<v Speaker 2>over the last week, because what I just shared, we're

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<v Speaker 2>certainly they really run the gamut of things that affect

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<v Speaker 2>a person's safety and individual safety. But they're also rare, but

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<v Speaker 2>they're top of mind because they're in the news. How

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<v Speaker 2>do you think about events such as these?

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<v Speaker 6>These are Carrollton, thank you for having me on here.

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<v Speaker 6>These are some of these black swan events that you

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<v Speaker 6>rarely see coming. However, they're often indicators. And what I've

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<v Speaker 6>often said is anytime you're surprised by a significant event

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<v Speaker 6>or a tragedy. Either you weren't paying attention to the indicators,

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<v Speaker 6>you weren't giving them the attention that was necessary. It's

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<v Speaker 6>it's unfortunate that events like this have to have to

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<v Speaker 6>necessitate a change. If you look and there's a lot

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<v Speaker 6>of great people that work for Boeing, I know many

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<v Speaker 6>of them personally, and if you go back over a

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<v Speaker 6>decade two thousand and five and several years later, you

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<v Speaker 6>look at what happened with the BP events, the Texas

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<v Speaker 6>City explosion in March of five that fifteen people lost

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<v Speaker 6>their lives and over one hundred cerrusly injured. Then we

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<v Speaker 6>had deep Water Horizon, the Waconda incident, both of those

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<v Speaker 6>moments before, days before both of those locations, the rig

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<v Speaker 6>and the plant vpleehip was there to give them an

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<v Speaker 6>award for their safety performance, and then both of those

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<v Speaker 6>tragedies occurred. It's the same situation kind of here. In

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<v Speaker 6>my opinion with what's happening with Boeing is that they're

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<v Speaker 6>a great organization, a legacy organization again in my opinion,

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<v Speaker 6>with a lot of wonderful people with great intent. They also,

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<v Speaker 6>from what I've seen, went from an organization that I

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<v Speaker 6>would refer to having strong signals to an organization that

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<v Speaker 6>had weak signals. It was an organization run by engineers.

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<v Speaker 6>Engineering was often on the floor, people could talk about things,

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<v Speaker 6>and unfortunately, over time it seem some of that became suppressed.

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<v Speaker 5>Sel and take a step back for us, because we

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<v Speaker 5>are intrigued by your relationship or your workings, your company's

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<v Speaker 5>workings with Boeing in particular. Tell us how long you've

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<v Speaker 5>been involved with the company. Tell us about kind of

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<v Speaker 5>maybe the changes that you've seen and your involvement in

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<v Speaker 5>helping them get through what has felt like crisis after

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<v Speaker 5>crisis after crisis. Although things seem to be getting better,

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<v Speaker 5>but it does feel like there's still a lot of

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<v Speaker 5>questions to be answered.

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<v Speaker 6>Yeah, I can't speak to the detailed specifics of the

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<v Speaker 6>type of work that I do with organizations like Boeing.

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<v Speaker 6>My work focuses on the pursuit of excellence and safety.

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<v Speaker 6>So that's both performance and that's culture. So organizations like

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<v Speaker 6>Boeing will bring people like me in from time to

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<v Speaker 6>time to make sure they're not breathing their own exhaust,

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<v Speaker 6>to make sure they're truly seeing things as they are,

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<v Speaker 6>So they like an objective. Third party individual take a

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<v Speaker 6>look at things. They also bring in people like me

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<v Speaker 6>to keynote it at some of their events.

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<v Speaker 4>What does that mean? What does that mean to keynote it?

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<v Speaker 5>What does that mean when you come into Boeing and

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<v Speaker 5>a company that's dealing with some really serious issues, what

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<v Speaker 5>does it mean to keynote it.

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<v Speaker 6>So this was in twenty seventeen, so it was prior

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<v Speaker 6>to prior to the catastrophic events that happened in twenty

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<v Speaker 6>eighteen twenty nineteen with the with the plane crashes. Keynoting

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<v Speaker 6>a private event, so company leadership was there together to

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<v Speaker 6>look at their long term safety strategy, look at their

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<v Speaker 6>their business strategy. And at the time I had just

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<v Speaker 6>authored a book called Forecasting Tomorrow, kind of looking at

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<v Speaker 6>making predictions over the next ten years. So they brought

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<v Speaker 6>me in to serve as a keynote speaker to that

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<v Speaker 6>and that's what led to me having the privilege of

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<v Speaker 6>walking the seven thirty seven Max factory floor in the

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<v Speaker 6>end of February twenty seventeen. So for me personally, it's

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<v Speaker 6>always stuck with me. Did I see one of those

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<v Speaker 6>two planes in the assembly process? Obviously I'll never know,

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<v Speaker 6>but it's It's something that's always resonated with me because

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<v Speaker 6>most of my work is on the proactive side. That's

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<v Speaker 6>the name of our company. However, we are brought in

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<v Speaker 6>from time to time on either side of litigation, but

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<v Speaker 6>primarily I'm brought in from the company standpoint to make

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<v Speaker 6>sure events like this are they want to offer it

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<v Speaker 6>so before.

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<v Speaker 5>It goes so, before anything goes wrong, right to say,

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<v Speaker 5>hey guys, here's what you need to be thinking about.

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<v Speaker 6>That's exactly right. And sometimes this is done through attorney

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<v Speaker 6>privileged documents so we can be fully transparent and tell them,

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<v Speaker 6>you know, these are the issues. This is because culture

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<v Speaker 6>is a byproduct. And now the FA and now all

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<v Speaker 6>of these third party investigations are identifying these cultural deficits,

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<v Speaker 6>some things that aren't where they want them to be

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<v Speaker 6>as an organization. But every company of substance of size

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<v Speaker 6>is going to have opportunities to improve culture. But culture

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<v Speaker 6>is a by product. You can't directly manage the byproduct

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<v Speaker 6>of culture, just like the results of an organization or

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<v Speaker 6>byproducts sometimes of collective intentionality or sometimes luck.

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<v Speaker 5>Son, you know, I do wonder you know Boing went

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<v Speaker 5>through a lot of changes corporate culture. We talked about

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<v Speaker 5>the changing of headquarters and senior management then not being

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<v Speaker 5>you know, very far from you know, their main plant,

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<v Speaker 5>to add on the west.

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<v Speaker 4>Coast and so on and so forth.

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<v Speaker 5>But I am wondering, when you keynoted the address or anything,

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<v Speaker 5>did you start to see some changes did you give

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<v Speaker 5>the company and it kind of heads up, like, wait

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<v Speaker 5>a minute, you guys might want to rethink some of

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<v Speaker 5>your strategy here.

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<v Speaker 6>I think they had a good plan at the time.

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<v Speaker 6>I didn't have insight into the potential business distructors of

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<v Speaker 6>that plan because the safety strategy can't be a standalone

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<v Speaker 6>concept or plan for an organization. The safety strategy has

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<v Speaker 6>to support the overall business trajectory, but it also has

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<v Speaker 6>to protect against internal and external risks that might affect

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<v Speaker 6>that plan. So my work was primarily on the safety

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<v Speaker 6>strategy side of things. The business strategy and organizations like Boeing,

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<v Speaker 6>they typically are forecasting several decades out because they're looking

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<v Speaker 6>at the next platform. They're looking at, you know, what's

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<v Speaker 6>going to be coming twenty years from now. I saw

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<v Speaker 6>some I saw a lot of great leaders with wonderful

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<v Speaker 6>plans to execute on. But I think the erosion of

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<v Speaker 6>trust and the erosion of communication and speaking up about

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<v Speaker 6>quality or safety concerns. What seems in my opinion to

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<v Speaker 6>have been unintentionally but suppressed over time is what led

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<v Speaker 6>to one of the big contributing factors of kind of

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<v Speaker 6>what's happening today that, as you mentioned, distancing senior leadership,

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<v Speaker 6>who are ultimately responsible for any organizational culture, even though

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<v Speaker 6>they're not really part of the culture because they're too

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<v Speaker 6>far removed, they're responsible for it. And when I look

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<v Speaker 6>at the plan that they have today, that's one thing

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<v Speaker 6>that I would offer some advice on is that if

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<v Speaker 6>you look at what they're focusing on, it's primarily around

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<v Speaker 6>changing employee behavior versus what are the leadership truly being

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<v Speaker 6>held account.

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<v Speaker 2>We only have about thirty seconds left, but I open

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<v Speaker 2>talking about the incidents on New Year's even New Year's

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<v Speaker 2>Day in New Orleans and Las Vegas, respectively. How would

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<v Speaker 2>you advise large municipalities just in thirty seconds to keep

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<v Speaker 2>people safe during events such as these are during New

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<v Speaker 2>Year's stuff like that.

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<v Speaker 6>I think it's largely around having the showing the force,

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<v Speaker 6>but it's also situational awareness. When I'd served in the military,

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<v Speaker 6>keeping your head on a swivel. You have to pay

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<v Speaker 6>attention happening around you at all times. You also have

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<v Speaker 6>to have contingency plans. And if you look at this

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<v Speaker 6>recent crash running into a wall, unfortunately, you know that

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<v Speaker 6>wasn't part of the contingency thinking. So I think you

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<v Speaker 6>have to have a proactive side of things, but you

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<v Speaker 6>also have to have emergency response and reactive because things

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<v Speaker 6>will not go to plan. And if and when things

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<v Speaker 6>don't's what's the next step. What happens afterwards. So it's

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<v Speaker 6>not all about prevention, it's also about recovery, all.

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<v Speaker 5>Right, Gonna leave it on that note, Sean, Thank you

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<v Speaker 5>so much, appreciate it. Sean Galloway, you CEO Proacts Safety.

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<v Speaker 5>Joining us from Houston, Texas.

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<v Speaker 1>You're listening to the Bloomberg Business Week podcast. Catch us

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<v Speaker 1>live weekday afternoons from two to five these during listen

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<v Speaker 3>Cheryl get this.

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<v Speaker 2>Yeah, did a deep dive into the USDA's economic statistics.

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<v Speaker 2>I was just thinking about Mike McKee the whole time,

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<v Speaker 2>because I know he like knows all this stuff.

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<v Speaker 4>All right, what of that deep dives.

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<v Speaker 2>Okay, fine food purchase and consumed outside the so think restaurants, fast,

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<v Speaker 2>casual bars, hospital, schools, delis.

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<v Speaker 3>Yes, they have this information. It's a category.

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<v Speaker 2>Accounted for close to sixty percent of food expenditures in

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<v Speaker 2>the US in twenty twenty three.

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<v Speaker 3>Food away from home. It's a lot of money, right,

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<v Speaker 3>a lot.

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<v Speaker 4>Yeah.

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<v Speaker 2>Food away from home spending climbed from one point three

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<v Speaker 2>trillion in twenty twenty two to one point five trillion

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<v Speaker 2>in twenty twenty three. This is according to the USDA's

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<v Speaker 2>Economic Research Surface. I didn't know that even existed. It's

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<v Speaker 2>pretty cool.

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<v Speaker 4>Makes sense though.

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<v Speaker 2>Phil Catharacis watches this number closely. He's the president and

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<v Speaker 2>CEO over at IFMA, the Food Away from Home Association.

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<v Speaker 2>It's a trade group for the food service industry. He

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<v Speaker 2>joins US from Washington, d C.

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<v Speaker 3>Phil.

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<v Speaker 7>How are you good, great, Tim, Thanks for having me.

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<v Speaker 2>Hey, good to have you on the program this afternoon.

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<v Speaker 2>Food away from Home. I did decide to sort of

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<v Speaker 2>deep dive into this because I had never looked closely

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<v Speaker 2>into this category. But it really is exactly what it

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<v Speaker 2>sounds like. Anything that you buy outside the house to

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<v Speaker 2>consume outside the house. So bars, hospital, pre made fooded

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<v Speaker 2>delis everything, right.

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<v Speaker 8>Yes, It's a term that's been used by the government

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<v Speaker 8>to report and we as an industry just started using

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<v Speaker 8>it as we transformed our seventy year old organization from

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<v Speaker 8>being a manufacturer driven to the food away from home,

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<v Speaker 8>which includes everything you just mentioned, from food manufacturers to

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<v Speaker 8>the distribution companies, the restaurants, independent restaurant chain restaurants, casual dining, hospitals,

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<v Speaker 8>kiosks even now delivery is a component of all of this.

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<v Speaker 3>That's what I wanted to ask.

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<v Speaker 2>Yeah, so it includes like Uber eats, door dash, if

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<v Speaker 2>I call the local Taie food place and they deliver

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<v Speaker 2>on their own, it includes that as well.

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<v Speaker 7>Yeah, delivery.

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<v Speaker 8>You know, coming out of the pandemic, everybody was so

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<v Speaker 8>caught up with how we were going to transform the business,

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<v Speaker 8>and the resiliency of the restaurant industry just keeps surprising people.

0:11:52.600 --> 0:11:56.720
<v Speaker 8>But delivery has become an incredible part of what's taken

0:11:56.800 --> 0:11:59.600
<v Speaker 8>place and facilitated food away from home.

0:11:59.840 --> 0:12:01.320
<v Speaker 2>This is a question that when I was talking to

0:12:01.360 --> 0:12:03.120
<v Speaker 2>Carol about this during prep. This is a question that

0:12:03.360 --> 0:12:05.880
<v Speaker 2>she had when I told her this number. She said,

0:12:05.920 --> 0:12:08.400
<v Speaker 2>is this all about prices? Going up or is it

0:12:08.520 --> 0:12:12.360
<v Speaker 2>people actually eating more outside the home like transaction?

0:12:12.559 --> 0:12:13.480
<v Speaker 3>Yeah, what's happening here?

0:12:14.080 --> 0:12:14.280
<v Speaker 7>Yeah?

0:12:14.400 --> 0:12:17.800
<v Speaker 8>Yeah, of course, of course she has the it's both.

0:12:18.320 --> 0:12:22.200
<v Speaker 8>Traffic has been a very stable, i would call it.

0:12:22.240 --> 0:12:27.040
<v Speaker 8>In some instances, depending on the segment, it's been down. However,

0:12:27.160 --> 0:12:30.800
<v Speaker 8>because prices have gone up and because of the promotional activity,

0:12:31.120 --> 0:12:35.240
<v Speaker 8>you are getting more meals, higher check averages, and depending

0:12:35.240 --> 0:12:38.160
<v Speaker 8>on the segment, you'll get more traffic. I'll give you

0:12:38.200 --> 0:12:40.840
<v Speaker 8>an example, great organization in Darden and the way they

0:12:40.920 --> 0:12:44.720
<v Speaker 8>run their business. They have multiple brands, you know, Olive Garden,

0:12:44.960 --> 0:12:46.400
<v Speaker 8>and they have all the steakhouses.

0:12:46.760 --> 0:12:47.720
<v Speaker 7>So when you look.

0:12:47.520 --> 0:12:51.160
<v Speaker 8>At what they do at Olive Garden with the never

0:12:51.280 --> 0:12:53.880
<v Speaker 8>ending pasta to get people back into their restaurants at

0:12:53.880 --> 0:12:56.600
<v Speaker 8>thirteen ninety nine, that's a pretty good price point. So

0:12:56.640 --> 0:12:59.960
<v Speaker 8>they're getting traffic, they're getting a higher check average because

0:13:00.160 --> 0:13:03.240
<v Speaker 8>they're adding four ninety nine if you put some shrimp

0:13:03.320 --> 0:13:04.320
<v Speaker 8>or protein.

0:13:04.120 --> 0:13:06.439
<v Speaker 7>On that meal occasion.

0:13:06.559 --> 0:13:09.040
<v Speaker 8>So the restaurant industry has been able to do some

0:13:09.120 --> 0:13:14.040
<v Speaker 8>things to keep traffic up and also drive their check averages. However,

0:13:14.640 --> 0:13:16.480
<v Speaker 8>you know there is a downside to all this, and

0:13:16.520 --> 0:13:19.040
<v Speaker 8>we'll I'm sure talk about you know, pricing and inflation.

0:13:19.320 --> 0:13:21.480
<v Speaker 5>Well, I'm the one that that DAWs my husband crazy

0:13:21.480 --> 0:13:23.040
<v Speaker 5>and I'm like, yeah, let's get this. And then I'm

0:13:23.040 --> 0:13:24.720
<v Speaker 5>like get this and the this, and they had this,

0:13:24.800 --> 0:13:26.560
<v Speaker 5>and then like a simple salad all sudden is like

0:13:26.559 --> 0:13:27.319
<v Speaker 5>forty bucks no.

0:13:27.320 --> 0:13:29.040
<v Speaker 2>And then I'm like, I'm not going to get this delivered.

0:13:29.040 --> 0:13:30.600
<v Speaker 2>I'm going to go pick it up myself and save

0:13:30.679 --> 0:13:33.320
<v Speaker 2>twenty five percent because the delivery feel the tip.

0:13:33.720 --> 0:13:36.160
<v Speaker 5>We do that all the time, or increasingly, not all

0:13:36.160 --> 0:13:37.720
<v Speaker 5>the time, but increasingly if we can.

0:13:38.040 --> 0:13:39.559
<v Speaker 4>All right, so what's the downside.

0:13:40.600 --> 0:13:42.520
<v Speaker 8>Well, the other side of this is we got the

0:13:42.760 --> 0:13:45.000
<v Speaker 8>inflation monsters roaring the beginning of the year.

0:13:45.040 --> 0:13:46.560
<v Speaker 7>The commodity prices are soaring.

0:13:47.160 --> 0:13:49.520
<v Speaker 8>I mean just when you think about coffee and chocolate

0:13:49.559 --> 0:13:52.000
<v Speaker 8>alone and cacao and the coffee beans.

0:13:52.040 --> 0:13:53.200
<v Speaker 7>But you know protein.

0:13:53.520 --> 0:13:55.400
<v Speaker 8>If you go try to get a steak i ain OU's,

0:13:56.000 --> 0:13:58.719
<v Speaker 8>you know filet somewhere depending on back to the dart

0:13:58.720 --> 0:14:00.599
<v Speaker 8>and if you go to Ruth Chris you're going to

0:14:00.640 --> 0:14:02.760
<v Speaker 8>pay eight ounces. You're probably going to get it for

0:14:02.800 --> 0:14:05.360
<v Speaker 8>close to like fifty sixty bucks. If you're going to

0:14:05.360 --> 0:14:07.920
<v Speaker 8>go to Longhorn, you can get a Texas t bone

0:14:07.960 --> 0:14:11.000
<v Speaker 8>for twenty one to twenty two dollars. So, depending again

0:14:11.040 --> 0:14:13.160
<v Speaker 8>on what you're looking for and what you're going to get,

0:14:13.360 --> 0:14:16.000
<v Speaker 8>the concepts and the restaurant tours have been able a

0:14:16.040 --> 0:14:19.520
<v Speaker 8>price accordingly. The problem though, is we've got costs in

0:14:19.560 --> 0:14:22.560
<v Speaker 8>the supply chain. We've got not only commodity costs, but

0:14:22.600 --> 0:14:26.000
<v Speaker 8>we also have organizational issues with not only the labor

0:14:26.040 --> 0:14:28.760
<v Speaker 8>coming back, but labor is an issue when you think

0:14:28.760 --> 0:14:33.760
<v Speaker 8>about just in cash and fast fast food in California

0:14:33.800 --> 0:14:37.560
<v Speaker 8>starting it for one this year, twenty dollars minimum for

0:14:37.680 --> 0:14:40.560
<v Speaker 8>being behind the counter at a McDonald's or a Burger King.

0:14:41.200 --> 0:14:45.720
<v Speaker 8>So not only is it just availability of talent, but

0:14:45.840 --> 0:14:48.480
<v Speaker 8>it also costs some money to be able to get

0:14:49.840 --> 0:14:53.040
<v Speaker 8>the right people in the restaurant and make sure that

0:14:53.120 --> 0:14:54.760
<v Speaker 8>the service is where you want it to be and

0:14:54.800 --> 0:14:57.560
<v Speaker 8>they're trained and you don't have any problems.

0:14:57.600 --> 0:14:58.200
<v Speaker 3>Hey, hey, I.

0:14:58.120 --> 0:15:00.440
<v Speaker 2>Want to jump in real quick, twenty dollars minut wage

0:15:00.440 --> 0:15:03.320
<v Speaker 2>for fast food workers in California. With the hindsight of

0:15:03.360 --> 0:15:05.520
<v Speaker 2>a few months after that has been implemented, How has

0:15:05.560 --> 0:15:06.840
<v Speaker 2>that worked out in your view.

0:15:07.080 --> 0:15:09.080
<v Speaker 4>And how does the industry your members like? Are they

0:15:09.080 --> 0:15:09.760
<v Speaker 4>happy about it?

0:15:10.440 --> 0:15:12.320
<v Speaker 7>Yeah? No, no, one's happy about it, and.

0:15:12.280 --> 0:15:13.960
<v Speaker 3>Then maybe the people who are working are happy.

0:15:14.600 --> 0:15:16.680
<v Speaker 8>Right, the people that are working are happy about it,

0:15:16.640 --> 0:15:18.520
<v Speaker 8>and it's not about that. I mean, we want to

0:15:18.560 --> 0:15:22.320
<v Speaker 8>make sure workers are getting paid fairly, and you know,

0:15:22.800 --> 0:15:25.520
<v Speaker 8>there's a balance here so that employment doesn't go down

0:15:25.560 --> 0:15:28.480
<v Speaker 8>and people don't close restaurants because some have because of

0:15:28.520 --> 0:15:31.440
<v Speaker 8>the labor problem. But you've got a situation in California

0:15:31.480 --> 0:15:35.160
<v Speaker 8>where there's a panel of industry experts apparently that are

0:15:35.160 --> 0:15:36.960
<v Speaker 8>going to determine what the rates are going to be,

0:15:37.240 --> 0:15:40.080
<v Speaker 8>and it's a little bit awkward. Everybody's been trying to

0:15:40.080 --> 0:15:43.440
<v Speaker 8>find a way to manage it properly, to keep to

0:15:43.520 --> 0:15:46.880
<v Speaker 8>keep the staff, you know, feeling good about what's going on.

0:15:47.000 --> 0:15:50.160
<v Speaker 8>But at the same time is a regulatory issue that

0:15:50.400 --> 0:15:53.160
<v Speaker 8>is going to cause havoc and confusion as it goes

0:15:53.160 --> 0:15:57.080
<v Speaker 8>across the states. Because there's also a tax credit a

0:15:57.080 --> 0:16:00.640
<v Speaker 8>tip credit problem coming down the road. So when you

0:16:00.640 --> 0:16:02.880
<v Speaker 8>start the factor that out and then you see what's

0:16:02.920 --> 0:16:06.960
<v Speaker 8>happened with organized labor, people are paying attention to restaurant

0:16:08.240 --> 0:16:12.160
<v Speaker 8>staff and servers and the back of the house and everybody.

0:16:12.160 --> 0:16:15.280
<v Speaker 8>You need to be part of a happy, go lucky

0:16:15.320 --> 0:16:17.480
<v Speaker 8>team that provides a great experience.

0:16:18.120 --> 0:16:21.680
<v Speaker 5>Listen, we know, certainly coming off the pandemic, what a

0:16:21.720 --> 0:16:26.400
<v Speaker 5>tough industry it is, the restaurant industry overall, even some

0:16:26.440 --> 0:16:30.160
<v Speaker 5>of the really established names, the well known chefs and

0:16:30.200 --> 0:16:33.040
<v Speaker 5>their organizations. I mean, it was not an easy environment,

0:16:33.080 --> 0:16:36.280
<v Speaker 5>to say the least. Having said that, I mean, what

0:16:36.520 --> 0:16:40.320
<v Speaker 5>is top of mind for the members of your organization

0:16:40.600 --> 0:16:43.160
<v Speaker 5>as they look at twenty twenty five? Is it food costs?

0:16:43.200 --> 0:16:46.000
<v Speaker 5>Is it labor costs? Is it the administration? Is it

0:16:46.040 --> 0:16:50.120
<v Speaker 5>regulatory oversight? Is it concerns about the economy, the US

0:16:50.200 --> 0:16:52.040
<v Speaker 5>economy and consumers pulling back?

0:16:52.080 --> 0:16:52.680
<v Speaker 4>What is it?

0:16:53.880 --> 0:16:55.880
<v Speaker 7>Oh my god, Carol, you named it all.

0:16:55.920 --> 0:16:58.000
<v Speaker 8>I mean, part of what we talk about here is

0:16:58.480 --> 0:17:02.120
<v Speaker 8>the VUCA environment when things or you know, there's volatility

0:17:02.160 --> 0:17:06.399
<v Speaker 8>on certainty, complexity and ambiguity coming together. Well, that was

0:17:06.440 --> 0:17:09.160
<v Speaker 8>happening when we came out of COVID. But now you've

0:17:09.160 --> 0:17:13.720
<v Speaker 8>got you know, attention deficit disorder meets LUKA. Right now

0:17:13.800 --> 0:17:15.800
<v Speaker 8>you have to be focused on what's going on in

0:17:15.800 --> 0:17:18.879
<v Speaker 8>your restaurant, meaning that you've got to be careful with

0:17:19.240 --> 0:17:22.119
<v Speaker 8>what's happening with your costs, your menu costs.

0:17:22.119 --> 0:17:23.520
<v Speaker 7>You've got to be careful with what you've got on

0:17:23.520 --> 0:17:23.960
<v Speaker 7>your menu.

0:17:24.200 --> 0:17:26.840
<v Speaker 8>You got to have happy people restaurant in your restaurant,

0:17:27.200 --> 0:17:29.800
<v Speaker 8>creating a service environment that people love. You've got to

0:17:29.800 --> 0:17:32.480
<v Speaker 8>be on top of your promotional activity.

0:17:32.040 --> 0:17:32.960
<v Speaker 7>To balance that out.

0:17:33.400 --> 0:17:35.600
<v Speaker 8>You've got to be a good partner with your supply

0:17:35.720 --> 0:17:39.000
<v Speaker 8>chain and the distribution community that's serving you and the

0:17:39.080 --> 0:17:42.200
<v Speaker 8>manufacturers that are trying to get you product. You cannot

0:17:43.119 --> 0:17:48.879
<v Speaker 8>be caught up in all this anticipatory, you know, distractions

0:17:48.960 --> 0:17:52.760
<v Speaker 8>around tariffs and the immigration policy and some of these

0:17:52.760 --> 0:17:55.520
<v Speaker 8>things that have been chatted about. Everybody's a little bit

0:17:56.040 --> 0:17:58.760
<v Speaker 8>worried about what might happen. But you know, right now,

0:17:58.800 --> 0:18:03.560
<v Speaker 8>I think everybody's spoken is really beyond the regulatory environment,

0:18:03.640 --> 0:18:06.080
<v Speaker 8>and we have things in a regulatory that are taking

0:18:06.119 --> 0:18:09.600
<v Speaker 8>place already that we've got to worry about. But it's

0:18:09.680 --> 0:18:12.520
<v Speaker 8>those factors that again make up your P and L

0:18:12.560 --> 0:18:15.119
<v Speaker 8>and make sure that the industry is not going to

0:18:15.200 --> 0:18:18.400
<v Speaker 8>get caught up in some whipsaw because somebody is expecting

0:18:18.400 --> 0:18:19.080
<v Speaker 8>that there might be.

0:18:19.080 --> 0:18:20.960
<v Speaker 7>Terriffs or there might not be terriffs.

0:18:21.320 --> 0:18:23.919
<v Speaker 8>There are things for us, particularly regulatory right now, that

0:18:23.960 --> 0:18:27.000
<v Speaker 8>are taking place that are important to focus on that

0:18:27.040 --> 0:18:30.760
<v Speaker 8>will cost restauranteurs in the supply chain and our members' money.

0:18:31.119 --> 0:18:32.760
<v Speaker 5>Hey, one of the things Tim and I spend a

0:18:32.760 --> 0:18:36.000
<v Speaker 5>lot of time talking about is the global food supply

0:18:36.119 --> 0:18:38.320
<v Speaker 5>chain and the impact climate change has had on all

0:18:38.359 --> 0:18:42.399
<v Speaker 5>of it. I am curious too that what you are

0:18:42.400 --> 0:18:44.680
<v Speaker 5>hearing from members on that front how it is getting

0:18:44.720 --> 0:18:48.520
<v Speaker 5>more difficult in terms of accessing the necessary food supplies

0:18:48.520 --> 0:18:51.320
<v Speaker 5>that they need, and then how that potentially plays into

0:18:51.720 --> 0:18:54.080
<v Speaker 5>inflationary pressures sticking around longer.

0:18:55.560 --> 0:18:58.399
<v Speaker 7>Yeah, that's thank you for asking that question. One of

0:18:58.480 --> 0:18:59.920
<v Speaker 7>the things that's going on right now.

0:19:00.040 --> 0:19:01.679
<v Speaker 8>You're hearing a lot about it, and I've heard some

0:19:01.720 --> 0:19:05.000
<v Speaker 8>of your experts talk about a cocoa and coffee. I

0:19:05.040 --> 0:19:08.360
<v Speaker 8>mean the weather effects across the world. Are the adverse

0:19:08.400 --> 0:19:11.040
<v Speaker 8>weather conditions that are taking place, particularly in the South

0:19:11.480 --> 0:19:14.160
<v Speaker 8>in South America right now. The things that are happening,

0:19:14.160 --> 0:19:19.440
<v Speaker 8>that drought in Brazil, the situation out in the Ivory

0:19:19.480 --> 0:19:24.080
<v Speaker 8>Coast again not only crazy weather patterns but also a

0:19:24.160 --> 0:19:26.840
<v Speaker 8>disease and the crop. When you're starting to look at

0:19:26.840 --> 0:19:29.960
<v Speaker 8>those type of effects in the supply chain with raw

0:19:30.040 --> 0:19:33.600
<v Speaker 8>materials that we import, that does drive prices to all

0:19:33.680 --> 0:19:37.320
<v Speaker 8>time high, especially when you think about cocoa, and it

0:19:37.359 --> 0:19:40.760
<v Speaker 8>also causes problems because you can't recover very quickly.

0:19:41.040 --> 0:19:44.480
<v Speaker 7>In some of these instances. There's a thing called swollen.

0:19:44.480 --> 0:19:48.879
<v Speaker 8>Swollen shoot disease that goes into the vines, and to

0:19:48.960 --> 0:19:52.399
<v Speaker 8>replant coco something might take five years. So there's an

0:19:52.440 --> 0:19:55.480
<v Speaker 8>effect with that. And then, of course the effect being

0:19:55.640 --> 0:19:58.399
<v Speaker 8>halfway around the world is the supply chain, the cost

0:19:58.480 --> 0:20:01.920
<v Speaker 8>of moving product from one end of it to the other,

0:20:02.359 --> 0:20:06.280
<v Speaker 8>and that continues to be a point of concern when

0:20:06.320 --> 0:20:10.080
<v Speaker 8>you're thinking about long term and you're thinking about short term,

0:20:10.160 --> 0:20:11.440
<v Speaker 8>particularly when you're trying.

0:20:11.240 --> 0:20:13.280
<v Speaker 7>To get bill coffee for less than five bucks.

0:20:13.280 --> 0:20:16.840
<v Speaker 2>We only have thirty seconds left bird flu. How concerned

0:20:16.840 --> 0:20:19.440
<v Speaker 2>are your customer? How concerned are your members about bird flu?

0:20:20.160 --> 0:20:20.400
<v Speaker 7>Yeah?

0:20:20.480 --> 0:20:23.119
<v Speaker 8>Since come up, everybody's a little freaked out about it

0:20:23.160 --> 0:20:25.240
<v Speaker 8>because we did have it before the holidays.

0:20:26.000 --> 0:20:27.760
<v Speaker 7>Folks are managing it.

0:20:28.240 --> 0:20:31.439
<v Speaker 8>It's very localized, and at this point in time, it

0:20:31.480 --> 0:20:35.440
<v Speaker 8>doesn't it hasn't created any major issues right now in

0:20:35.440 --> 0:20:36.240
<v Speaker 8>the supply chain.

0:20:36.520 --> 0:20:38.560
<v Speaker 3>We're all watching it, Okay, Phil, We're gonna have to

0:20:38.600 --> 0:20:39.400
<v Speaker 3>leave it there. Hopefully.

0:20:39.440 --> 0:20:41.280
<v Speaker 2>That's the extent of what happens when it comes to

0:20:41.320 --> 0:20:45.400
<v Speaker 2>bird flu. Phil Cafaracus. He is president and CEO over

0:20:45.440 --> 0:20:49.120
<v Speaker 2>at IFMA, the Food Away from Home Association, a trade

0:20:49.119 --> 0:20:53.200
<v Speaker 2>group for the food services industry.

0:20:53.720 --> 0:20:57.360
<v Speaker 1>This is the Bloomberg Business Week Podcast. Listen live each

0:20:57.400 --> 0:21:00.280
<v Speaker 1>weekday starting at two pm Eastern on Apple car Play

0:21:00.320 --> 0:21:03.120
<v Speaker 1>an Android Auto with the Bloomberg Business app. You can

0:21:03.160 --> 0:21:06.640
<v Speaker 1>also listen live on Amazon Alexa from our flagship New

0:21:06.680 --> 0:21:10.439
<v Speaker 1>York station. Just say Alexa play Bloomberg eleven thirty.

0:21:11.560 --> 0:21:14.920
<v Speaker 2>Okay, we know about the Greatest Generation. Check the Silent Generation.

0:21:15.160 --> 0:21:15.360
<v Speaker 3>Check.

0:21:15.560 --> 0:21:17.320
<v Speaker 2>Do you know there's someone there's a generation before the

0:21:17.320 --> 0:21:20.240
<v Speaker 2>Greatest Generation? What is it they are called?

0:21:20.520 --> 0:21:21.159
<v Speaker 4>Are you serious?

0:21:21.280 --> 0:21:22.400
<v Speaker 3>Yeah? The Lost Generation?

0:21:22.480 --> 0:21:24.080
<v Speaker 4>Oh, I do know that. I do know that.

0:21:24.400 --> 0:21:26.200
<v Speaker 2>And then I guess we forget about everyone before that.

0:21:26.440 --> 0:21:29.040
<v Speaker 4>Right, And then there's right that's neither here, sorry everybody.

0:21:29.080 --> 0:21:30.119
<v Speaker 4>And then there's the massive.

0:21:29.840 --> 0:21:32.720
<v Speaker 3>Boomers boomers, Gen X, Gen X.

0:21:32.680 --> 0:21:35.760
<v Speaker 4>Millennials yep, Gen Z yep. Then where else?

0:21:35.840 --> 0:21:38.560
<v Speaker 2>Then it gets a little complicated. Yeah, Gen Alpha that's

0:21:38.600 --> 0:21:41.920
<v Speaker 2>twenty thirteen to mid twenty twenties. Okay, those are my kids,

0:21:41.920 --> 0:21:44.280
<v Speaker 2>I guess. Okay, and then now that we're in the

0:21:44.280 --> 0:21:48.760
<v Speaker 2>mid twenty twenties, it's time for the next generation. We're

0:21:48.760 --> 0:21:52.800
<v Speaker 2>talking Generation Beta. Okay, and they're born from twenty twenty

0:21:52.800 --> 0:21:55.200
<v Speaker 2>five to twenty thirty nine, so most of them aren't even.

0:21:55.000 --> 0:21:57.359
<v Speaker 5>Alive yet, all right, so we're waiting, but we're wait

0:21:57.440 --> 0:21:59.080
<v Speaker 5>ejecting what there are a few of them, what they're

0:21:59.080 --> 0:21:59.520
<v Speaker 5>going to be like?

0:21:59.520 --> 0:22:00.520
<v Speaker 3>Okay, birthday to them.

0:22:01.280 --> 0:22:03.520
<v Speaker 2>Despite that, PGM set out to figure out what this

0:22:03.640 --> 0:22:06.800
<v Speaker 2>generation would look like. They interviewed doctors, scientists, parents, and

0:22:06.840 --> 0:22:10.200
<v Speaker 2>more two thousand Americans to get predictions for the future

0:22:10.400 --> 0:22:11.359
<v Speaker 2>of Generation Beta.

0:22:11.520 --> 0:22:14.439
<v Speaker 5>David Blanchett is managing Director, portfolio manager, and head of

0:22:14.440 --> 0:22:17.879
<v Speaker 5>Retirement Research at PGIM. He joins us from Lexington, Kentucky. David,

0:22:17.880 --> 0:22:19.800
<v Speaker 5>Happy New Year. Great to have you here with Tim

0:22:20.320 --> 0:22:23.600
<v Speaker 5>and myself. So tell us about this project because we

0:22:23.720 --> 0:22:27.600
<v Speaker 5>really haven't talked about this next generation, Generation Beta. So

0:22:27.640 --> 0:22:28.800
<v Speaker 5>tell us what you set out to do.

0:22:29.960 --> 0:22:32.119
<v Speaker 9>Well, you know, first you all kind of introduced this

0:22:32.200 --> 0:22:35.840
<v Speaker 9>idea of generations, and you mentioned Baby Boomers.

0:22:35.880 --> 0:22:37.800
<v Speaker 10>They were actually the first generation to kind of have

0:22:37.800 --> 0:22:38.240
<v Speaker 10>a name.

0:22:38.680 --> 0:22:40.760
<v Speaker 9>It was essentially a group of individuals at a certain

0:22:40.800 --> 0:22:42.479
<v Speaker 9>age and right, so we've kind of moved forward to

0:22:42.560 --> 0:22:45.600
<v Speaker 9>the time you mentioned the Boomers, gen X, millennials.

0:22:45.720 --> 0:22:48.040
<v Speaker 10>You know, the Alphas. Now we have the Beta.

0:22:48.119 --> 0:22:51.919
<v Speaker 9>So everyone born on January first, twenty twenty five for

0:22:51.960 --> 0:22:53.960
<v Speaker 9>the next fifteen years is going to be part of

0:22:54.000 --> 0:22:58.000
<v Speaker 9>Generation Alpha. And obviously there's still a lot of those

0:22:58.040 --> 0:23:01.280
<v Speaker 9>babies to come. But you know, we were curious, like,

0:23:01.359 --> 0:23:03.520
<v Speaker 9>what what might the future hole? Like what are we

0:23:03.560 --> 0:23:06.880
<v Speaker 9>looking at in terms of this newest generation? So, as

0:23:06.880 --> 0:23:11.439
<v Speaker 9>you all mentioned, a pretty exhaustive survey, you know, reviewing

0:23:11.520 --> 0:23:14.680
<v Speaker 9>kind of expert opinions, surveying two thousand Americans and lots

0:23:14.680 --> 0:23:17.639
<v Speaker 9>of interesting perspectives people have about you know, things like

0:23:18.760 --> 0:23:23.040
<v Speaker 9>life in general, retirement, longevity, just lots of interesting predictions

0:23:23.080 --> 0:23:23.919
<v Speaker 9>about the future.

0:23:24.560 --> 0:23:25.960
<v Speaker 2>I mean, don't you think if you went back in

0:23:25.960 --> 0:23:27.840
<v Speaker 2>time I'm just trying to figure out a corollary here

0:23:27.840 --> 0:23:30.040
<v Speaker 2>that makes sense. But if you went back in time,

0:23:30.400 --> 0:23:33.080
<v Speaker 2>you know, to the to the nineteen seventies and said

0:23:33.080 --> 0:23:35.840
<v Speaker 2>to folks, what do you think people born, you know,

0:23:35.880 --> 0:23:39.000
<v Speaker 2>in the nineteen eighties to the two thousands would experience

0:23:39.000 --> 0:23:40.800
<v Speaker 2>in life, Like they're not going to be talking about

0:23:41.280 --> 0:23:45.080
<v Speaker 2>smartphones and you know, AI, they're going to be talking

0:23:45.119 --> 0:23:48.280
<v Speaker 2>about flying cars, because that's what we thought would happen. Right,

0:23:48.600 --> 0:23:52.440
<v Speaker 2>There's this disconnect between predictions and what actually happens right well,

0:23:52.480 --> 0:23:52.840
<v Speaker 2>and as.

0:23:52.840 --> 0:23:54.920
<v Speaker 9>I think that that's why like this is I think

0:23:54.960 --> 0:23:58.480
<v Speaker 9>this is informative, it's useful, but it's really difficult to

0:23:58.480 --> 0:24:00.199
<v Speaker 9>think about what's going to happen in the future. So

0:24:00.240 --> 0:24:02.600
<v Speaker 9>you know, for example, you know, one of the questions

0:24:02.640 --> 0:24:05.080
<v Speaker 9>in the survey was like, what would you call this generation?

0:24:05.200 --> 0:24:07.359
<v Speaker 9>And you just said it a second ago, but like

0:24:07.359 --> 0:24:10.880
<v Speaker 9>the most common nickname was Generation AI, like even even

0:24:10.920 --> 0:24:12.840
<v Speaker 9>three or four years ago, that probably isn't the name

0:24:12.840 --> 0:24:16.320
<v Speaker 9>that we'd used to describe this later, this latest cohort.

0:24:16.359 --> 0:24:18.440
<v Speaker 9>So I do think there is a lot of things

0:24:18.480 --> 0:24:20.679
<v Speaker 9>that are changing, but to me, like this idea of

0:24:20.840 --> 0:24:25.080
<v Speaker 9>change was probably the biggest theme in the survey, where

0:24:25.080 --> 0:24:27.639
<v Speaker 9>there is lots of expectations where you know, kind of

0:24:27.680 --> 0:24:32.920
<v Speaker 9>every facet of raising children, of saving for retirement, of planning.

0:24:32.560 --> 0:24:33.200
<v Speaker 10>For health care.

0:24:33.920 --> 0:24:38.080
<v Speaker 9>People partople change in the future, especially for this generation BETA.

0:24:38.200 --> 0:24:40.320
<v Speaker 5>What about in terms of I'm really curious about how

0:24:40.320 --> 0:24:43.280
<v Speaker 5>we work right here, we are four years off the pandemic.

0:24:43.359 --> 0:24:45.480
<v Speaker 5>We thought it was going to be transformational, and I

0:24:45.480 --> 0:24:48.040
<v Speaker 5>guess for some who are still working from home, it is,

0:24:48.080 --> 0:24:50.640
<v Speaker 5>but there's a lot more people who are being pressured

0:24:50.640 --> 0:24:53.440
<v Speaker 5>to come back to the office. How do you think

0:24:53.480 --> 0:24:55.639
<v Speaker 5>about this generation or what did you hear about how

0:24:55.680 --> 0:24:57.520
<v Speaker 5>they think they will be working?

0:24:58.680 --> 0:25:02.200
<v Speaker 9>Sure, so eighty three percent of respondents thought that retirement

0:25:02.160 --> 0:25:03.440
<v Speaker 9>will look completely different for.

0:25:03.520 --> 0:25:05.879
<v Speaker 10>Generation Beta, And well, why is that?

0:25:05.920 --> 0:25:09.639
<v Speaker 9>It's because there's idea of many retirements and this idea

0:25:09.640 --> 0:25:13.120
<v Speaker 9>that as we kind of evolve through the workforce, we're.

0:25:12.920 --> 0:25:15.199
<v Speaker 10>Going to be changing changing jobs.

0:25:15.240 --> 0:25:19.240
<v Speaker 9>So, you know, other stats would be that seventy four

0:25:19.280 --> 0:25:21.680
<v Speaker 9>percent of people thought that Generation Beta would work less

0:25:21.680 --> 0:25:24.920
<v Speaker 9>than five days a week. Eighty percent of respondents thought

0:25:24.920 --> 0:25:28.080
<v Speaker 9>that people would have three distinct career paths over time.

0:25:28.119 --> 0:25:30.320
<v Speaker 9>So I think that there is this kind of emerging

0:25:30.359 --> 0:25:33.680
<v Speaker 9>perspective that this idea of having kind of one job

0:25:33.760 --> 0:25:36.760
<v Speaker 9>and one profession for you know, thirty or forty years,

0:25:36.960 --> 0:25:39.960
<v Speaker 9>isn't the future of work based upon how things are changing?

0:25:40.080 --> 0:25:40.320
<v Speaker 1>David?

0:25:40.359 --> 0:25:41.560
<v Speaker 4>Is that because we're going to be living to one

0:25:41.640 --> 0:25:42.280
<v Speaker 4>hundred and fifty.

0:25:42.320 --> 0:25:44.160
<v Speaker 5>So yeah, we're going to have these many retirements, We're

0:25:44.160 --> 0:25:47.200
<v Speaker 5>going to have these many you know, transformations in our careers.

0:25:48.200 --> 0:25:50.639
<v Speaker 9>So I think that people will be living longer, you know,

0:25:50.880 --> 0:25:53.360
<v Speaker 9>So I focus on retirement research and I don't think

0:25:53.359 --> 0:25:55.280
<v Speaker 9>we're going to have most people living to one hundred

0:25:55.280 --> 0:25:58.280
<v Speaker 9>and fifty, but we are going to see improvements in longevity, right,

0:25:58.359 --> 0:26:02.840
<v Speaker 9>and those improvements kind of radically create complexity around me

0:26:03.600 --> 0:26:05.399
<v Speaker 9>on how we plan for retirement. And so to me,

0:26:05.760 --> 0:26:08.399
<v Speaker 9>it isn't all that surprising that there's this perspective that,

0:26:08.440 --> 0:26:10.800
<v Speaker 9>you know, Generation Beta isn't going to retire right to

0:26:10.840 --> 0:26:13.439
<v Speaker 9>the extent that we can. We can you know, create

0:26:13.600 --> 0:26:16.880
<v Speaker 9>jobs and create abilities to work longer. Lots of folks

0:26:16.920 --> 0:26:19.240
<v Speaker 9>that want to retire. Actually, personally, I don't love the

0:26:19.240 --> 0:26:22.000
<v Speaker 9>word retirement out the word financial independence. What we want

0:26:22.000 --> 0:26:23.520
<v Speaker 9>to be able to do is is to save money

0:26:23.800 --> 0:26:27.160
<v Speaker 9>and eventually stop working. And I think that's where we're

0:26:27.200 --> 0:26:29.879
<v Speaker 9>seeing this perspective around Generation Beta, where they're going to

0:26:29.880 --> 0:26:33.600
<v Speaker 9>be this in theory, this group of individuals that doesn't

0:26:33.600 --> 0:26:35.920
<v Speaker 9>have the same retirement as everyone else. That being said,

0:26:35.960 --> 0:26:37.760
<v Speaker 9>you know, it's that that blows my mind, is that

0:26:37.800 --> 0:26:40.359
<v Speaker 9>they're not going to be you know, eight seventy until

0:26:40.359 --> 0:26:43.960
<v Speaker 9>the you're twenty ninety five, So retirement in seventy years

0:26:44.119 --> 0:26:45.600
<v Speaker 9>is going to be very different than it is today.

0:26:45.960 --> 0:26:48.880
<v Speaker 2>To be young born in twenty thirty nine, sure would

0:26:48.880 --> 0:26:52.360
<v Speaker 2>be nice already, right, already, I'm thinking about it. One

0:26:52.359 --> 0:26:54.560
<v Speaker 2>thing that I was surprised and you're reminding me about

0:26:54.600 --> 0:26:57.840
<v Speaker 2>this is in a history class in college I remember studying.

0:26:57.880 --> 0:27:00.000
<v Speaker 2>I believe it was in like the nineteen twenties, maybe

0:27:00.080 --> 0:27:03.119
<v Speaker 2>the rise of leisure and the fact that people had

0:27:03.680 --> 0:27:06.800
<v Speaker 2>they weren't stuck in the fields, you know, twelve hours

0:27:06.840 --> 0:27:09.040
<v Speaker 2>a day, seven days a week, three hundred and sixty

0:27:09.040 --> 0:27:13.200
<v Speaker 2>five days a year for the first time ever. So

0:27:13.200 --> 0:27:15.280
<v Speaker 2>there are certain things started happening, and I could be

0:27:15.320 --> 0:27:17.520
<v Speaker 2>getting the dates wrong, and I know I'm over generalizing here,

0:27:17.520 --> 0:27:19.560
<v Speaker 2>but I think if they were to look at our

0:27:19.600 --> 0:27:22.560
<v Speaker 2>lives now, they'd say that, oh wow, those people never work.

0:27:22.640 --> 0:27:23.959
<v Speaker 2>But when are we going to have like a four

0:27:24.040 --> 0:27:25.879
<v Speaker 2>day work week or a three day work week because

0:27:25.920 --> 0:27:28.960
<v Speaker 2>automation is going to be doing such a good job.

0:27:29.000 --> 0:27:30.199
<v Speaker 4>Are you asking for them or for you?

0:27:30.280 --> 0:27:31.320
<v Speaker 3>I'm asking for me. One.

0:27:31.320 --> 0:27:32.960
<v Speaker 2>Are the markets going to only be open four days

0:27:32.960 --> 0:27:34.239
<v Speaker 2>a week and then we only have to work four

0:27:34.280 --> 0:27:34.800
<v Speaker 2>days a week?

0:27:34.840 --> 0:27:35.639
<v Speaker 3>That's what I want to know.

0:27:36.640 --> 0:27:39.000
<v Speaker 9>So, you know, seventy four percent of respondence in the

0:27:39.040 --> 0:27:42.159
<v Speaker 9>survey thought that Generation BETA would work less than five

0:27:42.240 --> 0:27:43.919
<v Speaker 9>days a week, and so I think that again, there

0:27:43.960 --> 0:27:48.040
<v Speaker 9>is this idea of work becoming more fluid versus this

0:27:48.119 --> 0:27:50.600
<v Speaker 9>kind of structured nine to five thing. Obviously, we saw,

0:27:51.040 --> 0:27:53.160
<v Speaker 9>you know, during COVID, a rise of remote work people

0:27:53.160 --> 0:27:54.639
<v Speaker 9>and not even be in the office through their jobs,

0:27:54.680 --> 0:27:56.520
<v Speaker 9>and a lot of companies going to pull people back

0:27:56.560 --> 0:27:59.200
<v Speaker 9>into the office. I think that there is this emerging

0:27:59.240 --> 0:28:03.119
<v Speaker 9>perspective that this requirement to be you know, in at

0:28:03.119 --> 0:28:05.560
<v Speaker 9>a desk in an office five days a week, it's

0:28:05.600 --> 0:28:08.840
<v Speaker 9>not gone, but it's kind of slowly evolving into something

0:28:08.840 --> 0:28:10.320
<v Speaker 9>else that is a lot more flexible.

0:28:11.160 --> 0:28:12.560
<v Speaker 4>One thing I want to talk about is healthcare.

0:28:12.560 --> 0:28:15.159
<v Speaker 5>We talked about longevity, and I feel like there's a

0:28:15.200 --> 0:28:17.800
<v Speaker 5>bunch of things here in terms of your findings. Half

0:28:17.840 --> 0:28:21.159
<v Speaker 5>of adults believing that cancer will be cured by gen beta,

0:28:22.640 --> 0:28:25.800
<v Speaker 5>percent predicting that gen beta will have individualized healthcare based

0:28:25.800 --> 0:28:28.640
<v Speaker 5>on their DNA, And I feel like we continually are

0:28:28.680 --> 0:28:32.639
<v Speaker 5>increasingly tim are having conversations about individualized medicine. Talk to

0:28:32.680 --> 0:28:35.840
<v Speaker 5>us a little bit about more about that, because it's

0:28:35.880 --> 0:28:39.440
<v Speaker 5>an incredible cost to society, it's an incredible cost to

0:28:39.480 --> 0:28:41.960
<v Speaker 5>individuals that we still haven't figured out some of these

0:28:41.960 --> 0:28:45.000
<v Speaker 5>major ailments. So pull that together for us.

0:28:45.640 --> 0:28:46.920
<v Speaker 10>Yeah, I mean I think that that's kind of an

0:28:46.960 --> 0:28:48.080
<v Speaker 10>optimistic perspective.

0:28:48.080 --> 0:28:50.680
<v Speaker 9>You know, I too saw the fifty one percent stat

0:28:50.720 --> 0:28:53.120
<v Speaker 9>of thinking that Generation made would cure cancer that I

0:28:53.120 --> 0:28:56.680
<v Speaker 9>think that that to me, what what resonates looking across

0:28:56.720 --> 0:28:58.880
<v Speaker 9>the response is just this idea again of kind of

0:28:58.920 --> 0:29:02.680
<v Speaker 9>like the evolving state of healthcare. I think the idea

0:29:02.840 --> 0:29:06.400
<v Speaker 9>of personalized medicine. You know, there's some questions about like

0:29:06.440 --> 0:29:09.400
<v Speaker 9>AI things like that. I think the way that individuals

0:29:09.400 --> 0:29:13.120
<v Speaker 9>can receive you know, treatment is going to change, and

0:29:13.160 --> 0:29:16.320
<v Speaker 9>I think that that was a key theme among the

0:29:16.360 --> 0:29:17.280
<v Speaker 9>responders in the survey.

0:29:17.320 --> 0:29:17.880
<v Speaker 10>So healthcare.

0:29:17.920 --> 0:29:19.320
<v Speaker 9>I think that people think it's going to evolve in

0:29:19.360 --> 0:29:22.240
<v Speaker 9>the future and radically affect Generation MADA in terms of

0:29:22.280 --> 0:29:25.040
<v Speaker 9>how they enjoy their lives and also when they eventually.

0:29:24.680 --> 0:29:29.320
<v Speaker 2>Retire, okay, get better, get to work. I was kind

0:29:29.320 --> 0:29:31.120
<v Speaker 2>of hoping cancer would be cured before then.

0:29:31.320 --> 0:29:33.520
<v Speaker 5>Fingers crossed. I would love to see that. The other

0:29:33.560 --> 0:29:35.040
<v Speaker 5>thing is just one more stat on all of this.

0:29:35.120 --> 0:29:38.400
<v Speaker 5>Fifty nine percent think AI artificial intelligence will be able

0:29:38.400 --> 0:29:42.600
<v Speaker 5>to predict and prevent health issues before symptoms appear. And

0:29:42.880 --> 0:29:45.120
<v Speaker 5>you know, it's just as you know, where you have

0:29:45.200 --> 0:29:47.280
<v Speaker 5>spent you're in the investment world the last two years

0:29:47.280 --> 0:29:51.280
<v Speaker 5>talking about nothing but AI, generative AI, large language models,

0:29:51.640 --> 0:29:53.840
<v Speaker 5>and so on. In the impact, although I think people

0:29:53.880 --> 0:29:56.760
<v Speaker 5>are thinking it's going to take a while for all

0:29:56.800 --> 0:29:58.840
<v Speaker 5>of this to pay off and be put to work.

0:30:00.400 --> 0:30:02.239
<v Speaker 9>Yeah, I mean, I think one of the questions was,

0:30:02.240 --> 0:30:04.320
<v Speaker 9>like sinctiorsent responds think that AI is going to raise

0:30:04.360 --> 0:30:07.080
<v Speaker 9>their kids, and so I think that that there's a

0:30:07.120 --> 0:30:10.320
<v Speaker 9>lot of a lot of a lot of positive expectations

0:30:10.360 --> 0:30:14.000
<v Speaker 9>in here around artificial intelligence and how you know, it's

0:30:14.120 --> 0:30:16.640
<v Speaker 9>role in terms of of of education, in terms of

0:30:16.640 --> 0:30:20.560
<v Speaker 9>the role of kind of helping individuals have better personalized

0:30:20.560 --> 0:30:23.160
<v Speaker 9>experiences based upon their unique preferences.

0:30:24.800 --> 0:30:28.280
<v Speaker 2>I'm wondering about technology because and the folks you interviewed,

0:30:28.840 --> 0:30:30.760
<v Speaker 2>how did their how did their answers vary based on

0:30:30.760 --> 0:30:32.480
<v Speaker 2>who you talk to? Because you talked to doctors, you

0:30:32.480 --> 0:30:36.000
<v Speaker 2>talk to parents, you talked to technologists, you talk to scientists.

0:30:36.280 --> 0:30:38.480
<v Speaker 2>How did they think differently about different generations?

0:30:39.920 --> 0:30:42.480
<v Speaker 9>Well, you know, it's funny, you know, one of the

0:30:42.480 --> 0:30:45.720
<v Speaker 9>differences that I noticed with the responses was, like the

0:30:46.040 --> 0:30:51.640
<v Speaker 9>like the older generations, like boomers, we're as optimistic about

0:30:51.720 --> 0:30:57.400
<v Speaker 9>like the the possibilities the future of the Generation Beta,

0:30:58.200 --> 0:31:01.080
<v Speaker 9>you know, beyond that, you know, if you look at

0:31:01.160 --> 0:31:02.760
<v Speaker 9>just like maybe at a higher level, if you look

0:31:02.760 --> 0:31:09.920
<v Speaker 9>at things like like like regrets and the things that that.

0:31:09.120 --> 0:31:11.360
<v Speaker 10>People would change based upon their lifestyles.

0:31:11.680 --> 0:31:14.160
<v Speaker 9>You know, you have things like like saving for retirement

0:31:14.240 --> 0:31:16.040
<v Speaker 9>and spending time with kids, things like that, Like, you know,

0:31:16.080 --> 0:31:20.200
<v Speaker 9>those those were very different for older Americans versus younger Americans.

0:31:20.200 --> 0:31:21.800
<v Speaker 9>So a lot of the questions I didn't see big

0:31:21.800 --> 0:31:26.160
<v Speaker 9>differences in in terms of you know, looking at like boomers, millennials,

0:31:26.200 --> 0:31:27.840
<v Speaker 9>gen X, but you do see it in terms of

0:31:28.080 --> 0:31:30.080
<v Speaker 9>things people say, well, like what I wish I had

0:31:30.120 --> 0:31:32.120
<v Speaker 9>done differently looking back on my life.

0:31:33.920 --> 0:31:36.640
<v Speaker 5>Yeah, I mean it happens all the time, right whatever

0:31:36.760 --> 0:31:38.200
<v Speaker 5>generation it's called.

0:31:38.000 --> 0:31:39.480
<v Speaker 2>Right, Like, I think there's a lot of like social

0:31:39.480 --> 0:31:41.000
<v Speaker 2>media posts that go viral about that.

0:31:41.080 --> 0:31:41.280
<v Speaker 10>Now.

0:31:41.520 --> 0:31:44.000
<v Speaker 2>Yeah, you know, people who interview people at the end

0:31:44.040 --> 0:31:46.520
<v Speaker 2>of their lives about what they regret, what they want

0:31:46.520 --> 0:31:50.920
<v Speaker 2>to do more of, And it's never it's never let

0:31:50.960 --> 0:31:52.280
<v Speaker 2>me just say, it's never tweeting more.

0:31:52.400 --> 0:31:53.080
<v Speaker 3>That's what I'll tell you.

0:31:53.080 --> 0:31:54.479
<v Speaker 2>They never say I wish I would have spent more

0:31:54.480 --> 0:31:55.080
<v Speaker 2>time tweeting.

0:31:55.120 --> 0:31:57.360
<v Speaker 4>That was a safe play. That was a safe play. Hey.

0:31:57.440 --> 0:31:59.480
<v Speaker 5>Having said that, I was kind of drawn to a

0:31:59.520 --> 0:32:01.880
<v Speaker 5>statistic that you shared with our producer and our team.

0:32:02.240 --> 0:32:05.960
<v Speaker 5>The people surveyed estimate that Generation Beta will need approximately

0:32:05.960 --> 0:32:09.520
<v Speaker 5>one point eighty eight million dollars to sustain in retirement.

0:32:09.760 --> 0:32:11.480
<v Speaker 4>That seems like a low number.

0:32:12.760 --> 0:32:16.200
<v Speaker 9>It's well, I think it's all it's all relative. It's

0:32:16.240 --> 0:32:18.320
<v Speaker 9>it's a big number. But like I said, I mean,

0:32:18.320 --> 0:32:22.240
<v Speaker 9>we're talking about people retiring, you know, seventy sixty five

0:32:22.320 --> 0:32:23.840
<v Speaker 9>years from now. I think that I think there are

0:32:24.120 --> 0:32:26.520
<v Speaker 9>some really important things here, Like there was one I

0:32:26.520 --> 0:32:30.080
<v Speaker 9>think useful staff that like eighty percent you know, think

0:32:30.160 --> 0:32:33.400
<v Speaker 9>that Generation BETA should, like in a perfect world, start

0:32:33.440 --> 0:32:35.480
<v Speaker 9>saving for retirement as soon as the child's worn.

0:32:36.200 --> 0:32:37.640
<v Speaker 10>And that's probably not realistic.

0:32:37.720 --> 0:32:39.320
<v Speaker 9>I think most you know I have, I have, I

0:32:39.320 --> 0:32:42.760
<v Speaker 9>have four alphas myself, no betas, And that's that's tough.

0:32:42.840 --> 0:32:44.640
<v Speaker 3>Yeahta yet, no.

0:32:44.640 --> 0:32:47.920
<v Speaker 10>Bady's I know. I think I think I think no

0:32:47.960 --> 0:32:49.320
<v Speaker 10>Plan Beta is on our happ But I think.

0:32:49.360 --> 0:32:51.440
<v Speaker 4>I think that there is this no David, your wife

0:32:51.520 --> 0:32:52.200
<v Speaker 4>is calling.

0:32:53.720 --> 0:32:56.200
<v Speaker 9>Like, retirement's tough, right, And so I think that that

0:32:56.720 --> 0:32:59.480
<v Speaker 9>one thing that will make retirement tough is we talked

0:32:59.480 --> 0:33:02.720
<v Speaker 9>about earlier is this increasing longevity. But I also don't

0:33:02.760 --> 0:33:04.600
<v Speaker 9>love that word, Like I said, retirement. I think that

0:33:04.880 --> 0:33:06.680
<v Speaker 9>I think that it's going to be more possible for

0:33:06.760 --> 0:33:12.520
<v Speaker 9>us to do things that are economically additive at later ages, right,

0:33:12.600 --> 0:33:14.600
<v Speaker 9>and and I mean along those lines, like you know,

0:33:14.640 --> 0:33:17.760
<v Speaker 9>one of the important stats in the report was the

0:33:17.840 --> 0:33:22.080
<v Speaker 9>number one regret of all respondents was that they didn't

0:33:22.080 --> 0:33:26.080
<v Speaker 9>save enough for retirement. Okay, what's really interesting is is

0:33:26.240 --> 0:33:30.280
<v Speaker 9>that is never the highest regret of any of the generations.

0:33:30.320 --> 0:33:32.600
<v Speaker 9>So like not saving for retirement is this kind of

0:33:32.960 --> 0:33:36.240
<v Speaker 9>regret that kind of echoes across generations, but it's.

0:33:36.200 --> 0:33:36.920
<v Speaker 10>Never the biggest thing.

0:33:36.960 --> 0:33:38.960
<v Speaker 9>Like if you look at like like boomers, for example,

0:33:38.960 --> 0:33:41.160
<v Speaker 9>they wanted to you know, spend more time with their

0:33:41.200 --> 0:33:43.120
<v Speaker 9>loved ones and take care of their health things like that.

0:33:43.160 --> 0:33:45.000
<v Speaker 9>So that I think that, you know, we like there

0:33:45.080 --> 0:33:46.880
<v Speaker 9>is that big number, that one point eight eight million,

0:33:46.920 --> 0:33:49.560
<v Speaker 9>But I think what's important is is that is you know,

0:33:49.640 --> 0:33:52.120
<v Speaker 9>things like not saving for retirement you know, was actually

0:33:52.160 --> 0:33:55.920
<v Speaker 9>a bigger focus among younger respondents.

0:33:56.000 --> 0:33:57.160
<v Speaker 10>But they're worried about.

0:33:57.000 --> 0:33:59.920
<v Speaker 9>Like everything, like like they just have like regret scalore

0:34:00.200 --> 0:34:03.120
<v Speaker 9>As individuals get older, those regrets spayed away. But to

0:34:03.160 --> 0:34:07.000
<v Speaker 9>your question and point, retirement is very expensive. If we

0:34:07.040 --> 0:34:09.560
<v Speaker 9>start living to age one hundred and ten hundred and twenty,

0:34:09.680 --> 0:34:11.000
<v Speaker 9>it's even more expensive than today.

0:34:11.080 --> 0:34:12.839
<v Speaker 5>But is it also something that's more top of mind

0:34:12.840 --> 0:34:14.920
<v Speaker 5>maybe for younger generation because it's not like when my

0:34:15.040 --> 0:34:18.080
<v Speaker 5>dad retired and there was pension and VA benefits and

0:34:18.200 --> 0:34:20.839
<v Speaker 5>social security and investments. I mean, there was all these

0:34:20.840 --> 0:34:23.040
<v Speaker 5>different pools and it's a very different environment for a

0:34:23.080 --> 0:34:24.239
<v Speaker 5>lot of workers nowadays.

0:34:25.080 --> 0:34:25.440
<v Speaker 10>What it is.

0:34:25.480 --> 0:34:27.880
<v Speaker 9>I mean, so we've got I think, you know, like personally,

0:34:28.200 --> 0:34:30.279
<v Speaker 9>I don't love the fact that the trust fund for

0:34:30.360 --> 0:34:33.399
<v Speaker 9>Social Security is projected to go bankrupt in about about

0:34:33.400 --> 0:34:36.240
<v Speaker 9>ten years. It creates a lot of uncertainty around around

0:34:36.280 --> 0:34:39.280
<v Speaker 9>like the bedrock of our retirement being there. But also

0:34:39.440 --> 0:34:43.360
<v Speaker 9>like like we've we've entered a world of personal responsibility

0:34:43.400 --> 0:34:45.880
<v Speaker 9>for retirement savings. You've got to save your in your

0:34:45.920 --> 0:34:47.560
<v Speaker 9>four oh and K and your I E. Very things

0:34:47.560 --> 0:34:49.560
<v Speaker 9>like that. And I think that that's a really good

0:34:49.560 --> 0:34:53.400
<v Speaker 9>way to help individuals accumulate money for retirement, but you

0:34:53.440 --> 0:34:55.160
<v Speaker 9>need to make sure they have access to a plan.

0:34:55.520 --> 0:34:58.440
<v Speaker 9>But you know, kind of a bigger problem to some

0:34:58.520 --> 0:35:01.000
<v Speaker 9>extent is Okay, you get to retireronment and you have

0:35:01.360 --> 0:35:04.520
<v Speaker 9>I don't know, half a million dollarsmars. It's like now

0:35:04.520 --> 0:35:07.720
<v Speaker 9>what like you train these people to say for thirty

0:35:07.800 --> 0:35:09.680
<v Speaker 9>or forty years, and all of a sudden you've got

0:35:09.719 --> 0:35:11.440
<v Speaker 9>to figure out how you're going to spend down that

0:35:11.480 --> 0:35:13.080
<v Speaker 9>money and you don't know how long you're going to live,

0:35:13.120 --> 0:35:15.280
<v Speaker 9>what the markets are going to do, and associreaated bankrupt

0:35:15.320 --> 0:35:17.279
<v Speaker 9>and so I think that we have we have a

0:35:17.280 --> 0:35:20.800
<v Speaker 9>pretty good system, but it places a lot of responsibility

0:35:20.880 --> 0:35:24.280
<v Speaker 9>on the shoulders of the average American. And that's where

0:35:24.440 --> 0:35:26.919
<v Speaker 9>you know, having help, having an advisor, using certain tools

0:35:27.000 --> 0:35:30.520
<v Speaker 9>resource I think that's really becoming more valuable because you

0:35:30.600 --> 0:35:32.959
<v Speaker 9>only have one shot at retirement. You can't screw up,

0:35:33.200 --> 0:35:35.919
<v Speaker 9>and so getting help to figure out what the best

0:35:35.920 --> 0:35:38.080
<v Speaker 9>thing to do is is just becoming I think more

0:35:38.080 --> 0:35:39.360
<v Speaker 9>important for all Americas.

0:35:39.440 --> 0:35:42.000
<v Speaker 2>Hey, are you concerned at all about a lack of

0:35:42.800 --> 0:35:47.080
<v Speaker 2>Generation BETA actually appearing? Because childcare has gotten so expensive

0:35:47.080 --> 0:35:48.600
<v Speaker 2>and it's so expensive to have kids. I know, I

0:35:48.600 --> 0:35:50.480
<v Speaker 2>don't need to tell you how much you have to

0:35:50.480 --> 0:35:53.920
<v Speaker 2>say for college considering you have four of them, but

0:35:55.080 --> 0:35:57.440
<v Speaker 2>it's just gotten so expensive, and I know my generation

0:35:57.520 --> 0:35:59.600
<v Speaker 2>fewer and fear people are having kids. Is that a concern?

0:36:00.480 --> 0:36:02.040
<v Speaker 10>It is? And so it was really interesting.

0:36:02.160 --> 0:36:04.560
<v Speaker 9>Is one of the questions they asked was, you know,

0:36:04.680 --> 0:36:08.120
<v Speaker 9>among those who aren't going to be having children, like

0:36:08.320 --> 0:36:11.440
<v Speaker 9>why is that? And so my wife is a veterinarian

0:36:11.880 --> 0:36:14.520
<v Speaker 9>and and you know, one of the top reasons was

0:36:14.560 --> 0:36:18.200
<v Speaker 9>people are viewing their pets as a child. And you know,

0:36:18.320 --> 0:36:20.640
<v Speaker 9>if you follow this trend in other countries, you see

0:36:20.640 --> 0:36:23.040
<v Speaker 9>this in other places where individuals are kind of substituting

0:36:23.400 --> 0:36:27.360
<v Speaker 9>having kids or having pets, and the number one sided

0:36:27.400 --> 0:36:30.719
<v Speaker 9>reason often is just the costs and the time it

0:36:30.760 --> 0:36:32.160
<v Speaker 9>takes to actually raise children.

0:36:33.239 --> 0:36:35.960
<v Speaker 5>All right, So we've just got a couple of minutes

0:36:36.040 --> 0:36:38.800
<v Speaker 5>left here, and I am curious with all that is

0:36:38.800 --> 0:36:40.400
<v Speaker 5>said and done, all that we've talked about.

0:36:40.840 --> 0:36:42.600
<v Speaker 4>You know what is kind of top.

0:36:42.440 --> 0:36:45.759
<v Speaker 5>Of mind for you guys, pigim you guys invest Like,

0:36:46.120 --> 0:36:48.680
<v Speaker 5>I don't know, what are you thinking about this next generation,

0:36:48.840 --> 0:36:49.840
<v Speaker 5>this beta generation?

0:36:51.080 --> 0:36:52.960
<v Speaker 9>So you know, to be perfectly honest, like, I'm not

0:36:53.000 --> 0:36:55.800
<v Speaker 9>incredibly worried about about one year one year old saving

0:36:55.840 --> 0:36:58.040
<v Speaker 9>for retirement, right, I think that it's gonna be it's

0:36:58.080 --> 0:37:00.040
<v Speaker 9>gonna be an issue. I think I think what I

0:37:00.120 --> 0:37:03.480
<v Speaker 9>am what I'm I'm more focused on as individuals who

0:37:03.520 --> 0:37:05.920
<v Speaker 9>are investing for today. So I spent a ton of

0:37:05.920 --> 0:37:09.279
<v Speaker 9>time thinking about, like, how do we create solutions for

0:37:09.360 --> 0:37:12.279
<v Speaker 9>individuals who around retirement and and to me, it does

0:37:12.320 --> 0:37:14.759
<v Speaker 9>get to this earlier point just about where you know,

0:37:14.800 --> 0:37:18.080
<v Speaker 9>everyone's retirement is their own right and for better or

0:37:18.160 --> 0:37:20.680
<v Speaker 9>for worse, we all have to worry about the markets

0:37:20.719 --> 0:37:23.319
<v Speaker 9>misbehaving about living a long time, and it's just it's

0:37:23.320 --> 0:37:24.640
<v Speaker 9>just really really complicated.

0:37:24.800 --> 0:37:27.000
<v Speaker 10>So I think, you know, at a high.

0:37:26.920 --> 0:37:29.680
<v Speaker 9>Level, the job of all of us needs to be

0:37:29.719 --> 0:37:32.879
<v Speaker 9>when we're young to make good financial choices, to save

0:37:32.880 --> 0:37:35.319
<v Speaker 9>in our four one K and invest well. But but

0:37:35.320 --> 0:37:36.960
<v Speaker 9>but the decisions you've got to make when you get

0:37:37.040 --> 0:37:39.839
<v Speaker 9>closer to your retirement just are really really complex. And

0:37:40.200 --> 0:37:42.480
<v Speaker 9>you know, I'd like to think that things are gonna

0:37:42.480 --> 0:37:45.600
<v Speaker 9>get easier for generation Beta, but it's probably the opposite.

0:37:45.680 --> 0:37:48.480
<v Speaker 9>And so hopefully, you know, we can learn from a

0:37:48.480 --> 0:37:50.120
<v Speaker 9>lot of the mistakes, for better or for worse, that

0:37:50.160 --> 0:37:53.400
<v Speaker 9>individuals make today so that future generations as they retire

0:37:53.640 --> 0:37:54.600
<v Speaker 9>have things a bit easy.

0:37:57.160 --> 0:38:00.879
<v Speaker 2>I did a college calculator while I was away break, and.

0:38:01.760 --> 0:38:02.920
<v Speaker 4>Oh, for what's going to cost you?

0:38:02.960 --> 0:38:03.560
<v Speaker 2>For your kids.

0:38:03.600 --> 0:38:04.160
<v Speaker 3>Not pretty.

0:38:04.840 --> 0:38:07.520
<v Speaker 2>What's the number you came up with more than six

0:38:07.640 --> 0:38:09.960
<v Speaker 2>hundred thousand dollars for a private if you want to

0:38:09.960 --> 0:38:10.960
<v Speaker 2>go to private school.

0:38:10.760 --> 0:38:12.479
<v Speaker 4>One or for both for one for one?

0:38:13.160 --> 0:38:16.719
<v Speaker 5>Good luck, honey, all right, David, we got to leave

0:38:16.719 --> 0:38:18.439
<v Speaker 5>it there. Hey, listen, Thanks so much. This was fun,

0:38:18.560 --> 0:38:22.920
<v Speaker 5>interesting and enlightening. David Blanchett, Managing director, portfolio manager and

0:38:22.960 --> 0:38:26.799
<v Speaker 5>head of Retirement Research at PGIM, joining us from Lexington, Kentucky. No, like,

0:38:26.880 --> 0:38:28.480
<v Speaker 5>that's one of the things we talk about all the time, right,

0:38:28.480 --> 0:38:29.360
<v Speaker 5>the cost of college.

0:38:29.560 --> 0:38:31.560
<v Speaker 3>Yeah, it's uh, it just keeps coming up.

0:38:31.440 --> 0:38:32.719
<v Speaker 4>And up and up. Intimidate.

0:38:32.760 --> 0:38:34.200
<v Speaker 3>Well, see they can keep going up and up and up.

0:38:34.200 --> 0:38:35.959
<v Speaker 2>I know twenty years ago you're probably saying that.

0:38:36.080 --> 0:38:37.560
<v Speaker 4>Yeah, exactly. I don't know.

0:38:37.600 --> 0:38:39.160
<v Speaker 5>I don't know that I ever thought it, but we've

0:38:39.160 --> 0:38:41.359
<v Speaker 5>talked so many times, like over the years about how

0:38:41.360 --> 0:38:43.840
<v Speaker 5>it's been outpacing inflation and it just continues to do so.

0:38:44.640 --> 0:38:49.799
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0:38:49.960 --> 0:38:54.000
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