WEBVTT - And We're Live! 0:00:00.160 --> 0:00:07.160 Brought to you by Toyota. Let's go places. Welcome to 0:00:07.360 --> 0:00:14.800 Forward Thinking. Hey there, and welcome to Forward Thinking, the 0:00:14.960 --> 0:00:17.720 podcast that looks at the future and says they might 0:00:17.720 --> 0:00:19.639 be better off. I think the way it seems to 0:00:19.680 --> 0:00:22.200 me making up their own shows, which might be better 0:00:22.360 --> 0:00:25.720 than TV. I'm Jonathan Strickland and I'm Joe McCormick, and 0:00:25.760 --> 0:00:28.320 our other regular host, Lauren Boge. Obama is not with 0:00:28.400 --> 0:00:31.400 us today because she is off. What's she doing. I 0:00:31.440 --> 0:00:34.520 think she is walking on the surface of Jupiter's moon 0:00:34.560 --> 0:00:38.920 Europa today. Yeah, she is unavailable, but she did submit 0:00:39.040 --> 0:00:42.280 some information that we will be covering in today's episode. 0:00:42.720 --> 0:00:45.640 It's really too bad that she's all the way out 0:00:45.680 --> 0:00:49.440 in Europa because there's no WiFi there and if she, 0:00:49.720 --> 0:00:54.680 if she had WiFi, she could live cast into this 0:00:54.920 --> 0:00:58.040 podcast and then we'd still have her here. She could 0:00:58.080 --> 0:01:01.040 like periscope from up there. Except to guess, there would 0:01:01.080 --> 0:01:04.920 probably be a very long delay, A significant delay. Yes, 0:01:05.040 --> 0:01:07.160 so maybe more than twenty minutes. I don't know how 0:01:07.200 --> 0:01:09.480 long exactly it would be. It would be pretty long, 0:01:09.720 --> 0:01:12.440 and so you wouldn't get your comments answered. It would 0:01:12.440 --> 0:01:14.679 be a pretty crappy live stream. Let's be Frank, she 0:01:14.680 --> 0:01:19.000 would be constantly interrupting us with with things that are 0:01:19.000 --> 0:01:21.880 twenty minutes out of out of alignment with the rest 0:01:21.920 --> 0:01:25.040 of the show. So we're gonna talk today about live 0:01:25.120 --> 0:01:28.959 casting or live streaming because it's one of those things 0:01:29.000 --> 0:01:33.720 that has become increasingly more popular. Uh, I'd say really 0:01:33.760 --> 0:01:36.320 over the last year, in particular as it's as it's 0:01:36.319 --> 0:01:39.280 taken over mobile platforms. Yeah, and you might be able 0:01:39.280 --> 0:01:43.000 to debate why exactly it has become so popular, like 0:01:43.160 --> 0:01:46.400 is this an organic popularity that comes out of people's 0:01:46.440 --> 0:01:49.600 desire to see live things happening over the internet, or 0:01:49.720 --> 0:01:53.080 is it a sort of top down popularity because it's 0:01:53.120 --> 0:01:56.040 being promoted by the platforms on which it happened. And 0:01:56.120 --> 0:01:58.640 it may very well be a combination of the two. 0:01:58.720 --> 0:02:01.320 You'll just have to listen and to hear what we think. 0:02:01.400 --> 0:02:04.040 But I guess we need to define what this is. 0:02:04.120 --> 0:02:06.760 And really it's all in the name. It's broadcasting, right, 0:02:06.840 --> 0:02:10.400 live casting or live streaming. Either way, it's about using 0:02:10.560 --> 0:02:14.920 some service or app or whatever in order to stream 0:02:15.120 --> 0:02:19.520 live video and audio from a device up to the 0:02:19.560 --> 0:02:24.880 Internet and then down to an audiences group of devices 0:02:24.960 --> 0:02:26.960 and whatever they may be. Yeah, and there are actually 0:02:27.000 --> 0:02:29.560 a lot of tools out there to do this today. Now, 0:02:29.639 --> 0:02:32.000 we actually have talked about this on the podcast before, 0:02:32.040 --> 0:02:34.160 but this is one area where I feel like there 0:02:34.200 --> 0:02:36.720 has been significant growth since the last time we talked 0:02:36.760 --> 0:02:40.120 about it. Yeah, the episode we did was back in 0:02:40.200 --> 0:02:44.120 May of My So called Life casting Who came up 0:02:44.120 --> 0:02:47.040 with that title? Always a good question, it's an excellent 0:02:47.080 --> 0:02:51.240 well it since it's three years ago, I'm not entirely sure. Uh, 0:02:51.280 --> 0:02:54.600 it's possible it was me, but I don't know. I 0:02:54.639 --> 0:02:57.320 definitely was aware of my so called life and watched 0:02:57.400 --> 0:03:00.000 all of it. Now, why does she go with him? 0:03:00.120 --> 0:03:02.760 I mean she didn't have to or never mind, I'm 0:03:02.800 --> 0:03:05.320 just gonna it's the perennial question people have been asking 0:03:05.360 --> 0:03:10.480 since Little Women. Yeah, that's true, exactly before before MTV. Okay, 0:03:10.480 --> 0:03:12.920 but anyway, So we talked about some things. We talked 0:03:12.919 --> 0:03:16.400 about Google glass and apparently we talked about the word 0:03:16.560 --> 0:03:20.680 vlog too much tittering and amusement. Yeah, we talked a 0:03:20.720 --> 0:03:26.359 lot about stuff that is uh is quaint today just 0:03:26.360 --> 0:03:28.840 just a mirror three years later. I think the idea 0:03:28.880 --> 0:03:32.519 back then was we were talking about the question of 0:03:32.520 --> 0:03:35.840 of recording our whole lives well. And we also talked 0:03:35.840 --> 0:03:37.840 a little bit about broadcasting, because we talked a little 0:03:37.840 --> 0:03:40.880 bit about things like justin TV and that sort of stuff, 0:03:40.920 --> 0:03:44.360 that the platforms that were out there that allow people 0:03:44.520 --> 0:03:47.880 to kind of turn their lives into a reality television 0:03:47.880 --> 0:03:52.640 show or the equivalent thereof. But back then, which is 0:03:52.640 --> 0:03:54.840 weird to say for something that was only three years ago, 0:03:55.600 --> 0:03:59.640 primarily you did that through a desktop or laptop computer 0:03:59.720 --> 0:04:02.720 that had a webcam and a microphone. Right. You didn't 0:04:02.840 --> 0:04:06.000 really have a an easy way to do that in 0:04:06.040 --> 0:04:09.560 a mobile application for a couple of different reasons. I mean, 0:04:09.600 --> 0:04:13.520 you had to have the right camera quality, microphone quality, 0:04:13.760 --> 0:04:16.360 you had to have the right U upload bit rate. Yeah, 0:04:16.400 --> 0:04:19.479 that was a big one. Was waiting for the cellular 0:04:19.520 --> 0:04:22.800 and WiFi businesses to get to a point where you 0:04:22.800 --> 0:04:27.719 would have the throughput to upload live video a stream 0:04:27.760 --> 0:04:30.640 of live video, and also to be able to consume 0:04:30.680 --> 0:04:33.560 that live video. But we've gotten to that point now, 0:04:33.720 --> 0:04:36.560 and I would say that the mobile approach has has 0:04:36.720 --> 0:04:42.559 really pushed this live experience thing um much more into 0:04:42.600 --> 0:04:46.719 the public thought than it had been three years ago. Yeah, 0:04:46.880 --> 0:04:48.720 I would agree with that, and I would also say 0:04:48.760 --> 0:04:51.560 that if you go with certain models of live casting, 0:04:51.560 --> 0:04:54.640 because we can talk about the different ways the the 0:04:54.720 --> 0:04:57.920 live casters have approached to this. If you go with 0:04:57.960 --> 0:05:01.520 the model that was envisioned by, say, the founder of Periscope, 0:05:01.880 --> 0:05:06.480 the mobile aspect is especially important. Yes, yeah, and uh 0:05:06.560 --> 0:05:09.800 and so, and in fact, there are certain ones like 0:05:09.880 --> 0:05:13.560 Periscope where if you aren't on a mobile platform you 0:05:13.600 --> 0:05:17.280 have a severe disadvantage on the service. Like you can 0:05:17.320 --> 0:05:22.560 watch a Periscope livestream on a desktop computer, but when 0:05:22.560 --> 0:05:24.679 it comes to things like commenting and that sort of stuff, 0:05:24.680 --> 0:05:26.600 you need to be on the mobile app in order 0:05:26.640 --> 0:05:29.880 to have that kind of experience. Yeah, now we probably 0:05:29.880 --> 0:05:32.000 don't need to explain this to you, but just to 0:05:32.200 --> 0:05:35.320 briefly map the ground on which we stand. It is 0:05:35.560 --> 0:05:39.480 not a recent thing being able to broadcast video live. 0:05:39.600 --> 0:05:42.320 This is something that goes way back to you know, 0:05:42.480 --> 0:05:45.640 live live news program really goes back to the birth 0:05:45.680 --> 0:05:49.000 of television, because when TV first started, it was cheaper 0:05:49.240 --> 0:05:52.240 to to just broadcast than it was to try and 0:05:52.320 --> 0:05:55.720 store things on a medium, and so it made way 0:05:55.720 --> 0:06:00.000 more sense that television was just this kind of uh, 0:06:00.040 --> 0:06:02.680 ephemeral thing that if you weren't there to if you 0:06:02.720 --> 0:06:06.160 weren't there to witness it. You missed it her kids, 0:06:06.200 --> 0:06:09.880 Here's a very slow and awkward puppet show. Yeah, seriously, 0:06:10.040 --> 0:06:12.680 there's a great there's a great sequence of skits on 0:06:12.920 --> 0:06:14.760 uh and I talked about the show all the time. 0:06:14.800 --> 0:06:17.360 But that Mitchell and web look which British sketch show 0:06:17.839 --> 0:06:20.520 where they they do this whole thing where it's the 0:06:20.600 --> 0:06:24.880 birth of television and everyone is incredibly awkward, and they say, 0:06:24.960 --> 0:06:27.440 it's so early now, we aren't even certain if we 0:06:27.480 --> 0:06:30.039 should be facing you or in profile. So for the 0:06:30.080 --> 0:06:32.720 rest of this I will be facing to my left 0:06:32.839 --> 0:06:35.520 and he just turns and and then they told us 0:06:35.880 --> 0:06:38.320 we we I know that you can hear us, but 0:06:38.400 --> 0:06:41.240 we don't yet know if we can hear you. So 0:06:41.760 --> 0:06:44.800 if you could shout I hear you when I say this, 0:06:45.160 --> 0:06:49.880 that would be very helpful. And he says, hello, oh 0:06:50.000 --> 0:06:51.960 I heard that. Oh wait, that's just the set in 0:06:51.960 --> 0:06:55.479 the next room. So this whole idea that TV is 0:06:55.520 --> 0:06:57.480 so new that they don't even know how to use 0:06:57.520 --> 0:06:59.120 it yet. Well, in the way we're kind of in 0:06:59.120 --> 0:07:01.320 that with the lives streaming on the internet. Despite the 0:07:01.320 --> 0:07:05.159 fact that we've been dealing with live broadcast a video 0:07:05.240 --> 0:07:08.760 for quite some time, yeah. But of course, the this 0:07:08.800 --> 0:07:11.400 goes on into the age where most programs are taped 0:07:11.440 --> 0:07:13.440 ahead of time, and even a lot of times you 0:07:13.440 --> 0:07:16.800 have the semi live situations right where something is sort 0:07:16.800 --> 0:07:19.720 of live but on a maybe very brief delay. Seven 0:07:19.760 --> 0:07:23.240 second delay is the standard you hear bandied about. That's 0:07:23.280 --> 0:07:27.720 that's there in case something unexpected happens, in case one 0:07:27.720 --> 0:07:31.760 of the newscasters gets a little wild, right, or or 0:07:32.040 --> 0:07:34.680 or something like if it's an anchor who's out there 0:07:34.720 --> 0:07:37.119 on a live report, if something happens in the frame 0:07:37.200 --> 0:07:40.320 that they feel is not something that they want to broadcast, 0:07:40.360 --> 0:07:43.440 they'll interrupted and come back. That kind of thing. It's 0:07:43.480 --> 0:07:47.640 a a protective measure. But let's talk about how the 0:07:48.040 --> 0:07:52.240 transition over into the digital version of live casting and 0:07:52.280 --> 0:07:56.280 live streaming, how that's had a big advantage over the 0:07:56.320 --> 0:08:00.440 traditional media, the television and radio, which you know that 0:08:00.560 --> 0:08:04.560 that's set the standard or live broadcast. Well, one obvious 0:08:04.640 --> 0:08:07.320 advantage is going to be accessibility. You and I do 0:08:07.440 --> 0:08:11.080 not have the equipment to live broadcast on television because 0:08:11.120 --> 0:08:14.160 we do not have a television station and and antenna 0:08:14.200 --> 0:08:16.520 and all those things we would need. But it turns 0:08:16.560 --> 0:08:19.320 out these days if you have a smartphone, you can 0:08:19.400 --> 0:08:22.800 broadcast on the internet. Yeah. Yeah, if you have either 0:08:22.960 --> 0:08:26.520 a computer with that webcam and microphone and an Internet connection, 0:08:26.680 --> 0:08:30.320 or just a smartphone, you can walk around and and 0:08:31.000 --> 0:08:34.720 carry with you a live broadcast studio. But I must say, 0:08:34.840 --> 0:08:37.320 even even today, wouldn't it be really cool to have 0:08:37.360 --> 0:08:41.440 a television broadcast van. Yeah no, I mean I've seen 0:08:41.480 --> 0:08:43.760 one parked in front of my house a couple of times. 0:08:44.000 --> 0:08:45.920 I guess it's just an area where they like to 0:08:46.000 --> 0:08:49.360 report about. Across the street from me, there's a train 0:08:49.440 --> 0:08:52.600 yard where often they shoot a lot of I know 0:08:52.679 --> 0:08:54.920 exactly what you're talking about. I walked past that with 0:08:54.960 --> 0:08:58.199 my dog. Yeah, so that train yard ends up being 0:08:58.200 --> 0:09:01.160 a movie set, movie product and said a lot. So 0:09:01.679 --> 0:09:03.440 I see these and every time I see when, I 0:09:03.440 --> 0:09:06.400 think I'd like I'd like to have one of those. 0:09:06.440 --> 0:09:09.439 But but not having one. But having a smartphone that's 0:09:09.480 --> 0:09:12.920 capable of broadcasting live video is pretty cool, especially since 0:09:13.200 --> 0:09:15.559 I can reach people I know. And in fact, this 0:09:15.640 --> 0:09:19.560 is another big advantage that live streaming on digital has 0:09:19.760 --> 0:09:24.920 over traditional media. Traditional media like that that sketch I 0:09:25.040 --> 0:09:28.000 talked about earlier. It's one way communication. Yeah, you say, 0:09:28.040 --> 0:09:30.800 can you hear me, and they actually can say yes, 0:09:30.880 --> 0:09:33.360 we can hear you, because they can comment on the 0:09:33.440 --> 0:09:37.440 video as you're broadcasting. Yeah, almost every live streaming app 0:09:37.520 --> 0:09:40.240 or service out there has some sort of comment or 0:09:40.360 --> 0:09:45.160 chat component to it, So you've got this interactive feature 0:09:45.240 --> 0:09:48.840 that is absent in traditional media, and that's a very 0:09:48.960 --> 0:09:52.040 engaging experience when you are especially if you're a fan 0:09:52.720 --> 0:09:55.560 of somebody and you're watching them live and then you 0:09:55.600 --> 0:09:57.960 get a chance to say something to that person and 0:09:58.000 --> 0:10:00.240 they might react to that. That there's a bit of 0:10:00.280 --> 0:10:04.200 a and a rush that comes along with that. And 0:10:04.320 --> 0:10:08.000 we've seen that just as just we're not celebrities by 0:10:08.000 --> 0:10:11.320 any stretch of the imagination, but I've had experiences where 0:10:11.360 --> 0:10:16.440 I've responded to someone mentioning something online and uh in 0:10:16.520 --> 0:10:22.480 real time and they freak out, which is odd but fun. Yeah. Well, 0:10:22.520 --> 0:10:24.080 the other thing I would say is that I think 0:10:24.160 --> 0:10:29.120 the commenting back and forth aspect, it introduces an element 0:10:29.200 --> 0:10:34.000 of unpredictability and sort of a wild card variation to 0:10:34.280 --> 0:10:37.600 what's going to happen live. So imagine somebody here at 0:10:37.640 --> 0:10:40.920 how Stuff Works is doing a live broadcast on something 0:10:40.920 --> 0:10:43.200 they talked about on their podcast that week, and then 0:10:43.200 --> 0:10:46.280 the user says, hey, did you read about this thing 0:10:46.320 --> 0:10:49.439 that's pertinent into what you're talking about? And the host says, oh, no, 0:10:49.480 --> 0:10:52.640 I didn't. And then there's actual constructive back and forth 0:10:52.679 --> 0:10:56.760 going on between content creator and their audience, and they're 0:10:56.760 --> 0:10:59.560 they're learning from one another. It's wonderful. And on the 0:10:59.559 --> 0:11:02.800 other hand, you've got maybe trolls who want to come 0:11:02.800 --> 0:11:05.360 in and say, hey, I don't like your face. You know, 0:11:05.760 --> 0:11:09.120 you're whatever, And they both kind of play on the 0:11:09.200 --> 0:11:11.360 same thing. I mean, obviously one is good and one 0:11:11.440 --> 0:11:15.680 is bad, but both introduce this element of unpredictability. There's 0:11:15.720 --> 0:11:19.240 something real happening right now. Well, yeah, it's it's more 0:11:19.280 --> 0:11:22.839 akin to live theater than it is to your traditional 0:11:22.880 --> 0:11:25.640 television show, right because you've actually got an audience that 0:11:26.280 --> 0:11:30.840 can impact the course of the live event. Are they 0:11:30.840 --> 0:11:33.600 gonna laugh? Are they going to clap? Are they gonna heckle? Right? 0:11:33.800 --> 0:11:35.840 And uh? And that's a lot different than if you're 0:11:35.880 --> 0:11:38.800 just in front of a camera and you know there's 0:11:38.800 --> 0:11:41.480 a crew there that might snicker if you screw up 0:11:41.960 --> 0:11:46.400 or might they do they do every time, every darn time. 0:11:46.800 --> 0:11:51.280 But generally speaking, you don't have that that uh interaction. 0:11:51.320 --> 0:11:53.199 You could have with a live audience. Hey, I've got 0:11:53.960 --> 0:11:56.400 I've got another thing. What do you know? So, if 0:11:56.440 --> 0:11:59.200 you go on TV and you want to broadcast to people, 0:11:59.320 --> 0:12:01.920 there are limits on what you're allowed to do without 0:12:01.920 --> 0:12:05.000 having to pay some hefty fine. Yeah, unless you are 0:12:05.040 --> 0:12:08.120 on like a special cable network. But if you're on 0:12:08.160 --> 0:12:12.440 regular broadcast television, you have to bow to the whims 0:12:12.480 --> 0:12:15.000 of the f c C here in the United States, 0:12:15.640 --> 0:12:21.640 and they set down certain rules and regulations, particularly in 0:12:21.720 --> 0:12:26.679 regards to obscenity, in decency and profanity, So you are 0:12:26.760 --> 0:12:29.560 not allowed to say certain words. I mean, George Carlin 0:12:29.640 --> 0:12:33.360 had the magnificent comedic routine about the seven words you're 0:12:33.360 --> 0:12:35.840 not allowed to say. On television, you can say I'm all. 0:12:35.920 --> 0:12:39.679 On periscope you can. And now there's some platforms out 0:12:39.720 --> 0:12:43.760 there that have specific user agreements that say you will 0:12:43.840 --> 0:12:48.079 not broadcast like a sexual material, that kind of stuff 0:12:48.360 --> 0:12:50.880 on their platforms. They don't want to turn into a 0:12:50.960 --> 0:12:54.080 porn hosting right program, And if you you know, if 0:12:54.080 --> 0:12:56.240 you're using that service, it means that you had to 0:12:56.320 --> 0:12:59.199 agree to their terms of use, which means if you 0:12:59.440 --> 0:13:02.760 break that, if you go and broadcast something that goes 0:13:02.800 --> 0:13:06.200 against their terms of use. You could get banned or whatever, 0:13:06.440 --> 0:13:09.560 or you know, sanctioned in some way. UM. And it's 0:13:09.600 --> 0:13:11.800 not the same as the Feds coming in after you, 0:13:11.840 --> 0:13:14.199 but it it is something that's up to a platform 0:13:14.200 --> 0:13:18.199 by platform, and it's also contingent upon region of broadcast. 0:13:18.240 --> 0:13:21.560 I suppose. Yes, China recently got into the news, and 0:13:21.600 --> 0:13:25.000 by recently, I mean like the last week when we're 0:13:25.040 --> 0:13:28.880 recording the week before we're recording this, um, and the 0:13:28.920 --> 0:13:32.400 news was that the Chinese authorities had decided to ban 0:13:32.640 --> 0:13:36.240 a specific activity being streamed on live video and that 0:13:36.280 --> 0:13:39.480 activity wild be women eating bananas in a suggestive manner. 0:13:41.120 --> 0:13:45.200 This is I support free speech, but that is kind 0:13:45.240 --> 0:13:48.120 of a weird thing to stream. Yeah it well, I agree, 0:13:48.120 --> 0:13:50.160 it's a weird thing to stream. It's also a weird 0:13:50.240 --> 0:13:53.800 thing to really hone in on and say you can't 0:13:53.840 --> 0:13:56.360 do that in China. There are a lot of different 0:13:56.400 --> 0:14:00.200 regulations that have been passed recently, UM in regard it's 0:14:00.200 --> 0:14:03.040 to this live streaming service, because it's something that's really 0:14:03.080 --> 0:14:06.800 taking off in China. The Chinese market, of course, is enormous. 0:14:06.800 --> 0:14:09.679 The smartphone market is huge, so there's a lot of 0:14:09.720 --> 0:14:13.840 opportunity there. But The Chinese authorities, in their efforts to 0:14:14.520 --> 0:14:19.280 curtail what they see as being um offensive or unsuitable material, 0:14:19.680 --> 0:14:22.720 has gone on to ban not just that, but also 0:14:22.800 --> 0:14:26.280 things like you aren't allowed to appear on video wearing 0:14:26.320 --> 0:14:30.600 stockings and suspenders. They say, um, yeah, there's a lot 0:14:30.640 --> 0:14:33.400 of different things that are tends that tend to be 0:14:33.480 --> 0:14:37.640 identified as being sexually suggestive at least, what I hold on, 0:14:37.680 --> 0:14:40.520 what if you're wearing a Mickey Mouse costume that's got suspenders. 0:14:40.520 --> 0:14:42.080 What are you gonna do now? So why are you 0:14:42.120 --> 0:14:47.640 wearing the stockings? It's stockings and suspenders. I yeah, So 0:14:47.840 --> 0:14:49.880 see there's your problem. Then they say, well, now you've 0:14:50.240 --> 0:14:52.600 you've made Mickey Mouse wear stockings, and that's where we 0:14:52.720 --> 0:14:56.080 draw the line. Um, this is not a Mickey Mouse operation, 0:14:56.120 --> 0:14:59.480 as they would say. Well, apart from regulations being imposed 0:14:59.520 --> 0:15:03.080 from the outside by say government or organizations, there are 0:15:03.120 --> 0:15:06.480 also plenty of technical limitations on what has been possible 0:15:06.520 --> 0:15:09.120 in the past, and to some extent on what is 0:15:09.160 --> 0:15:13.720 still possible with live casting via digital devices right uh now. 0:15:13.960 --> 0:15:16.120 One of the things we mentioned earlier is the bit 0:15:16.240 --> 0:15:19.520 rate problems. I would suggest this is probably much more 0:15:19.520 --> 0:15:24.120 of a problem at the content creators end than the 0:15:24.160 --> 0:15:28.600 consumers end. Right, generally speaking, upload speeds are a tenth 0:15:28.640 --> 0:15:31.280 of what download speeds are, right, and you've got the 0:15:31.280 --> 0:15:33.800 problem there you have. If you have one viewer with 0:15:33.840 --> 0:15:36.640 a bad download speed, it just affects the one viewer. 0:15:36.680 --> 0:15:40.080 If you have one broadcaster with a bad upload speed, 0:15:40.080 --> 0:15:42.720 it affects all viewers. Right. So one way to get 0:15:42.760 --> 0:15:47.160 around that obviously is coming up with new compression strategies 0:15:47.160 --> 0:15:49.000 for video and audio. Right, So if you can come 0:15:49.080 --> 0:15:51.880 up with new ways to compress that live video so 0:15:51.920 --> 0:15:55.160 that it can fit in a smaller package data package 0:15:55.200 --> 0:15:57.680 as you send it up, that speeds things up. And 0:15:57.720 --> 0:16:01.800 then you know, assuming that your audience has the proper 0:16:01.960 --> 0:16:05.440 means of of decompressing that audio and video, which they 0:16:05.440 --> 0:16:09.000 would because they'd have whatever app is relevant to what 0:16:09.040 --> 0:16:12.760 you're using. Uh, everything's cool because then all the work 0:16:12.800 --> 0:16:16.640 is being done by the processors for the compression and decompression. 0:16:16.680 --> 0:16:20.800 But that that's just part of it. Obviously. Another big 0:16:20.840 --> 0:16:24.800 advantage was when we started seeing UH four G and 0:16:24.880 --> 0:16:31.360 better technologies for transmission for cellular data. WiFi obviously also 0:16:31.920 --> 0:16:36.800 has improved in its upload and download speeds. So until 0:16:36.880 --> 0:16:42.440 that happened, it was not really feasible to use devices, 0:16:42.480 --> 0:16:48.000 particularly mobile devices, to broadcast live video. You could more 0:16:48.160 --> 0:16:51.360 easily record a video and then upload it, but obviously 0:16:51.400 --> 0:16:53.000 that would take a lot of time depending on the 0:16:53.040 --> 0:16:56.000 limitations of whatever technology you were using, and at that 0:16:56.040 --> 0:16:58.960 point it's not live casting anymore. Yeah, now these days, 0:16:59.000 --> 0:17:02.320 like I can use and I have, I've used a 0:17:02.400 --> 0:17:06.879 live streaming service. I would specifically used Periscope to live 0:17:06.960 --> 0:17:09.680 cast when I was walking to or from the office, 0:17:10.040 --> 0:17:11.760 just so I could chat with folks, because that's a 0:17:11.800 --> 0:17:13.880 long walk for me, It's like an hour long walk. 0:17:14.280 --> 0:17:18.439 And occasionally I'll just turn what's your data plan? Oh, 0:17:18.480 --> 0:17:21.120 I have unloaded data, so I don't have to Yeah, 0:17:21.160 --> 0:17:23.760 if I didn't have unloaded that's another technical issue, right, 0:17:23.880 --> 0:17:27.920 data caps that really is a big issue both for Actually, 0:17:28.080 --> 0:17:30.480 I would have a more of a problem at home 0:17:31.400 --> 0:17:36.000 using my desktop, which has a data cap attached to 0:17:36.119 --> 0:17:39.199 it because of my home internet service, as opposed to 0:17:39.320 --> 0:17:43.080 using my phone, which has no data cap attached to it. Yeah, 0:17:43.080 --> 0:17:45.280 it's a little odd, but data caps are another technical 0:17:45.359 --> 0:17:49.240 that's not really a technical uh different challenge. Rather that's 0:17:49.280 --> 0:17:52.840 one that's imposed by It's more kind of like the FCC. Yeah, 0:17:52.840 --> 0:17:55.440 it's imposed by I s p s, by Internet service providers, 0:17:55.440 --> 0:17:59.720 but at any rate, Um, I I use this periscope 0:17:59.720 --> 0:18:02.480 while I'm walking. I'm using it on a cellular network, 0:18:03.400 --> 0:18:06.280 but there are sections on my walk where my cellular 0:18:06.359 --> 0:18:10.120 service starts to get a little wishy washy, and I'm 0:18:10.119 --> 0:18:12.320 thinking it must be at a point where there's a 0:18:12.359 --> 0:18:15.440 handshake happening. Handshake is when it's being passed from one 0:18:15.440 --> 0:18:19.200 cellular tower to another. And I have often like there's 0:18:19.320 --> 0:18:21.879 one specific spot on my walk where people are like 0:18:21.920 --> 0:18:24.320 the video has gotten terrible, or I can't hear what 0:18:24.359 --> 0:18:26.800 you're saying, or you're cutting in and out, and it's 0:18:26.800 --> 0:18:29.280 always in the same spot. So so that's where you're 0:18:29.280 --> 0:18:33.679 walking over the ancient cursed graveyards. Yeah, the Indian burial ground, Uh, obvious. 0:18:33.840 --> 0:18:36.000 Weirdly enough, it's actually at the bottom of a hill. 0:18:36.040 --> 0:18:38.800 So it's probably, like I said, right in between two 0:18:38.800 --> 0:18:41.960 cell towers where the handoff is happening the spirit of 0:18:41.960 --> 0:18:45.960 a bunch of prisoners from this former prison colony. Yeah. Yeah. 0:18:46.160 --> 0:18:49.520 And and there are other technical challenges to like, for example, 0:18:49.560 --> 0:18:53.520 the fact that if the service you're relying on ends 0:18:53.600 --> 0:18:56.959 up going down for whatever reason, then you you can 0:18:57.000 --> 0:19:00.480 no longer life cast. Right, So if Twitch were to 0:19:00.680 --> 0:19:04.960 crash for some reason, or if the servers that handle 0:19:05.080 --> 0:19:09.000 the traffic for Periscope or Facebook Live or anything like 0:19:09.040 --> 0:19:12.439 that were to suffer some problems, then that would prevent 0:19:12.520 --> 0:19:14.960 you from being able to live stream or live cast. 0:19:15.480 --> 0:19:18.000 Um And maybe that all the equipments working fine on 0:19:18.040 --> 0:19:20.440 the broadcaster side and on the audience side, but it's 0:19:20.480 --> 0:19:23.640 the stuff in the middle that's screwed up. So that's 0:19:23.640 --> 0:19:26.440 a possibility to well. So let's say you've got all 0:19:26.600 --> 0:19:29.200 that stuff locked down, you say, okay, we we figured 0:19:29.240 --> 0:19:31.240 out how to We've got good hardware, we've got good 0:19:31.320 --> 0:19:34.399 upload and download rates, we can compress videos so that 0:19:34.520 --> 0:19:37.240 it comes through all right and doesn't use too much data. 0:19:38.119 --> 0:19:41.800 But you can still have problems because when you have 0:19:41.920 --> 0:19:45.919 a service that's supposed to provide live video to people, 0:19:46.520 --> 0:19:50.040 the services more than just streaming the data from one 0:19:50.080 --> 0:19:53.399 place to another, Right, it's also stuff like how do 0:19:53.440 --> 0:19:56.640 you get the viewers to the place where they're gonna 0:19:56.680 --> 0:19:59.440 watch it and get them watching something that they want 0:19:59.480 --> 0:20:04.159 to watch. Yeah, there's definite discovery. Discovery is a huge challenge. 0:20:04.440 --> 0:20:07.160 I mean, it's well and that's gonna get harder. In fact, 0:20:07.160 --> 0:20:09.560 we're gonna we're gonna be talking later in this episode 0:20:09.560 --> 0:20:14.080 about kind of looking forward at live casting, and one 0:20:14.119 --> 0:20:16.200 of the things I would like to to think about 0:20:16.359 --> 0:20:20.840 is um and is live casting just gonna become similar 0:20:20.880 --> 0:20:23.560 to YouTube and that in the early days of YouTube, 0:20:23.920 --> 0:20:25.600 if you had a voice, and you had a really 0:20:25.640 --> 0:20:28.560 distinctive way of delivering your message, you had a really 0:20:28.600 --> 0:20:32.360 good chance of being discovered. Today, there's so much going 0:20:32.440 --> 0:20:34.480 up on YouTube, and I mean you know that, they say, 0:20:34.520 --> 0:20:37.480 like more than a hundred hours every minute goes up 0:20:37.480 --> 0:20:40.040 on YouTube. There's so much stuff going up on YouTube 0:20:40.080 --> 0:20:45.640 that getting discovered is incredibly challenging. I suspect that live 0:20:45.720 --> 0:20:48.159 casting is going to turn into the same thing, and 0:20:48.240 --> 0:20:52.320 probably on a much faster ramp up than YouTube did. Well, 0:20:52.400 --> 0:20:55.399 it's too many content providers, not enough eyeballs. Yeah, I 0:20:55.400 --> 0:20:59.440 mean yeah, I mean, if you It makes me think 0:20:59.440 --> 0:21:01.720 of some of the streams I've seen where I've commented 0:21:01.720 --> 0:21:03.920 on stuff, and then I start recognizing the other people 0:21:03.920 --> 0:21:07.159 who are commenting, and I realized we're all content providers 0:21:07.200 --> 0:21:10.280 commenting on another content provider. Have we just become this 0:21:10.440 --> 0:21:14.359 insular circular audience where all we're what doing is watching 0:21:14.359 --> 0:21:17.320 what each other is doing. Jonathan, can you even imagine 0:21:17.359 --> 0:21:19.880 the horror of those of you out there right now 0:21:19.880 --> 0:21:23.320 who just hear us bandying around words like content provider 0:21:23.680 --> 0:21:26.560 when really we should be saying artists. Yeah, I don't, 0:21:26.600 --> 0:21:29.960 I don't, I don't. Okay, there's certain words. There's certain 0:21:30.000 --> 0:21:32.400 words I don't like using, but I do because it's 0:21:32.400 --> 0:21:35.640 become the standard, right, content provider being one of them. 0:21:35.680 --> 0:21:39.240 But that is what it's called in the industry. If 0:21:39.280 --> 0:21:41.639 that other people look at on the internet, you're a 0:21:41.720 --> 0:21:45.200 content provide. Talent is another one I don't. I don't 0:21:45.240 --> 0:21:50.000 like being called the talent um for multiple reasons. But 0:21:50.080 --> 0:21:51.760 at any rate, there are a lot of words in 0:21:51.800 --> 0:21:55.520 the industry that I would prefer to use a synonyms for, 0:21:55.800 --> 0:21:58.399 but that's kind of the standards. Also, we should just 0:21:58.440 --> 0:22:00.479 point out that there's a lot of competition and already 0:22:00.480 --> 0:22:02.040 in this space right there are a lot of different 0:22:02.040 --> 0:22:05.359 providers offering up services that are similar to one another. 0:22:05.680 --> 0:22:08.840 And therein lies another problem because that divides the audience further. 0:22:09.200 --> 0:22:11.560 You know, not not everyone is going to have every 0:22:11.600 --> 0:22:14.560 live streaming app. You know, it's just not not something 0:22:14.600 --> 0:22:17.199 that most people are interested in, so your audience, you 0:22:17.200 --> 0:22:19.120 have to sit there and start making decisions like do 0:22:19.160 --> 0:22:21.960 I want most of my audience, do I think most 0:22:21.960 --> 0:22:23.520