1 00:00:01,800 --> 00:00:04,320 Speaker 1: Also media. 2 00:00:06,160 --> 00:00:10,360 Speaker 2: Oh boy, welcome back to Behind the Bastards, a podcast 3 00:00:10,680 --> 00:00:17,360 Speaker 2: about Steve Jobs. You know, the founder, co founder of 4 00:00:17,480 --> 00:00:20,560 Speaker 2: Apple and in a lot of ways, the founder of 5 00:00:20,720 --> 00:00:24,200 Speaker 2: a lot of the most irritating parts of our modern world. 6 00:00:24,280 --> 00:00:27,320 Speaker 2: The guy Sam Altman pretends to be when he looks 7 00:00:27,360 --> 00:00:30,320 Speaker 2: in the mirror in the morning. The guy Elizabeth Holmes 8 00:00:30,360 --> 00:00:32,880 Speaker 2: pretended to be when she was executing one of the 9 00:00:32,960 --> 00:00:36,559 Speaker 2: most infamous cons in corporate history. For someone who's not 10 00:00:36,880 --> 00:00:41,520 Speaker 2: a con artist or Elizabeth Holmes, last time I checked Exitron, Hello, 11 00:00:43,000 --> 00:00:45,040 Speaker 2: and is it true that you are not, in fact 12 00:00:45,040 --> 00:00:45,760 Speaker 2: Elizabeth Holmes. 13 00:00:45,760 --> 00:00:48,159 Speaker 3: I'm not Elizabeth Holmes. A lot of people ask me this. 14 00:00:48,240 --> 00:00:52,920 Speaker 3: I am not Elizabeth Holmes. How do you feel about turtlenecks. Yeah, no, 15 00:00:53,040 --> 00:00:55,160 Speaker 3: not for me. It makes me look weird, makes me 16 00:00:55,200 --> 00:00:56,600 Speaker 3: look fatter than I usually am. 17 00:00:57,320 --> 00:01:00,480 Speaker 2: Okay, okay, Sophie, let's try to get back on the 18 00:01:00,480 --> 00:01:02,680 Speaker 2: phone with Elizabeth Holmes. Though I do want a green 19 00:01:02,720 --> 00:01:04,679 Speaker 2: light green light her podcast. 20 00:01:04,240 --> 00:01:07,880 Speaker 3: Still I wish, Yeah, I wish I could have offline. 21 00:01:08,000 --> 00:01:10,800 Speaker 2: Yeah, it's a great shack. I love to talk to her. 22 00:01:11,080 --> 00:01:13,480 Speaker 3: Hello. Yes, it's me Elizabeth Holmes. 23 00:01:13,720 --> 00:01:16,679 Speaker 2: It's time to give her another chance. So when we 24 00:01:16,760 --> 00:01:20,440 Speaker 2: last left off right, Steve has gone and come back 25 00:01:20,959 --> 00:01:24,480 Speaker 2: from India. He's stolen a bunch of money from his 26 00:01:24,560 --> 00:01:27,360 Speaker 2: best friend, Steve Wosneyak, who's the guy who actually knows 27 00:01:27,400 --> 00:01:29,640 Speaker 2: how to do the stuff that Steve is getting paid for, 28 00:01:29,959 --> 00:01:32,720 Speaker 2: and he has some plans for that money. He's going 29 00:01:32,800 --> 00:01:35,399 Speaker 2: to have some plans for that money. So the thing 30 00:01:35,440 --> 00:01:38,320 Speaker 2: that's also happening at this time nineteen seventy five that's 31 00:01:38,400 --> 00:01:41,280 Speaker 2: kind of most noteworthy in the computer world is that 32 00:01:41,360 --> 00:01:45,080 Speaker 2: al Taire has released the eighty eight hundred micro computer, 33 00:01:45,600 --> 00:01:47,800 Speaker 2: now the all Tear eighty eight hundred. You would not 34 00:01:47,880 --> 00:01:52,040 Speaker 2: call it useful in terms that modern computers are useful for, right. 35 00:01:52,120 --> 00:01:53,560 Speaker 2: It is not a thing that you're going to get 36 00:01:53,560 --> 00:01:56,200 Speaker 2: a huge amount of productive work out of. But what's 37 00:01:56,240 --> 00:01:58,840 Speaker 2: noteworthy about it is that it's basically the first product 38 00:01:58,840 --> 00:02:02,080 Speaker 2: that you can buy a symbol that will give a 39 00:02:02,160 --> 00:02:05,480 Speaker 2: regular individual. You still need a lot more knowledge about 40 00:02:05,520 --> 00:02:08,200 Speaker 2: stuff like soldering and whatnot than like a normal person has, 41 00:02:08,200 --> 00:02:11,800 Speaker 2: but a relatively normal person can buy the Altair eighty 42 00:02:11,800 --> 00:02:15,360 Speaker 2: eight hundred a symbol it and have a computer that 43 00:02:15,400 --> 00:02:17,880 Speaker 2: you don't have to be super rich or working for 44 00:02:17,919 --> 00:02:21,320 Speaker 2: a large corporation to have access to right. So, even 45 00:02:21,360 --> 00:02:24,400 Speaker 2: though this device is we would call this extremely limited 46 00:02:24,520 --> 00:02:28,080 Speaker 2: in modern terms, it is a foundational moment for modern 47 00:02:28,120 --> 00:02:32,040 Speaker 2: big tech. Bill Gates reads an ad for the Altair 48 00:02:32,080 --> 00:02:34,240 Speaker 2: eighty eight hundred and this causes him to drop out 49 00:02:34,280 --> 00:02:37,560 Speaker 2: of Harvard and start Microsoft Right, which initially codes software 50 00:02:37,600 --> 00:02:41,480 Speaker 2: for the Altair. Wosniak has a different reaction to seeing 51 00:02:41,480 --> 00:02:45,160 Speaker 2: this product advertised because, unlike Bill Gates, Wosniak is an 52 00:02:45,200 --> 00:02:48,000 Speaker 2: actual genius, and his immediate reaction to hearing about this 53 00:02:48,120 --> 00:02:50,919 Speaker 2: is like, well, fuck, I've built computers that are as 54 00:02:50,919 --> 00:02:53,680 Speaker 2: good as this for fun at home, Like this isn't 55 00:02:53,680 --> 00:02:56,880 Speaker 2: that impressive? I could make something better than this, right, 56 00:02:57,280 --> 00:03:00,280 Speaker 2: And in fact he can. He's about to, you know. 57 00:03:00,520 --> 00:03:02,760 Speaker 2: So he talks to Steve Jobs about this, because he 58 00:03:02,800 --> 00:03:05,000 Speaker 2: does about everything. Steve is his best friend, and we 59 00:03:05,000 --> 00:03:08,040 Speaker 2: can kind of imagine Steve Jobs like steepling his hands 60 00:03:08,120 --> 00:03:10,160 Speaker 2: like the Grinch while his lips curl up into a 61 00:03:10,200 --> 00:03:13,560 Speaker 2: big sea being up the place too. Oh absolutely yes, 62 00:03:13,639 --> 00:03:19,120 Speaker 2: smelling so bad now, Jobs in Wosniak both would sometimes 63 00:03:19,120 --> 00:03:22,040 Speaker 2: attend meetings of a group called the Homebrew Computer Club. 64 00:03:22,919 --> 00:03:24,960 Speaker 2: Jobs is a lot less technical, right, and he's not 65 00:03:25,000 --> 00:03:27,600 Speaker 2: really interested in exploring what this new tech can do, 66 00:03:27,720 --> 00:03:30,440 Speaker 2: which is why Wosniak is into it, right. But he 67 00:03:30,480 --> 00:03:33,440 Speaker 2: does see the club as a potential test market, and 68 00:03:33,480 --> 00:03:35,920 Speaker 2: he and Waws work out a plan to sell circuit 69 00:03:35,920 --> 00:03:39,960 Speaker 2: boards that people can make into micro computers. This works 70 00:03:40,000 --> 00:03:43,360 Speaker 2: pretty well, This gets them enough money that Jobs decides 71 00:03:43,760 --> 00:03:46,520 Speaker 2: the next step is to form a proper corporation and 72 00:03:46,560 --> 00:03:49,240 Speaker 2: decide to get funding to put out a device of 73 00:03:49,280 --> 00:03:51,160 Speaker 2: their own, which is going to be like the first 74 00:03:51,280 --> 00:03:54,280 Speaker 2: true personal computer. Right, has a little bit debate, do 75 00:03:54,360 --> 00:03:57,760 Speaker 2: you consider like the chipset basically that Wosniak puts together 76 00:03:57,800 --> 00:04:01,160 Speaker 2: first the first person computer or this divi But either way, 77 00:04:01,320 --> 00:04:03,440 Speaker 2: it's not really a thing that people can buy at 78 00:04:03,440 --> 00:04:06,720 Speaker 2: this point, right, Wosniak is going to have to make this, 79 00:04:07,200 --> 00:04:09,760 Speaker 2: and it's extremely unclear as to whether or not it's 80 00:04:09,800 --> 00:04:12,280 Speaker 2: really possible to do this at a price point that 81 00:04:12,280 --> 00:04:15,280 Speaker 2: people can afford, and whether they'd be able to produce 82 00:04:15,480 --> 00:04:18,640 Speaker 2: such a device at all. Jobs ignores the fact that 83 00:04:18,880 --> 00:04:21,680 Speaker 2: it's not really clear if this can be done. His 84 00:04:21,839 --> 00:04:24,440 Speaker 2: role in this is to motivate Wosniak to figure out 85 00:04:24,440 --> 00:04:26,760 Speaker 2: how to do it right and at the same time 86 00:04:26,880 --> 00:04:29,839 Speaker 2: convince wealthier and more experienced people to get on board 87 00:04:29,880 --> 00:04:31,840 Speaker 2: and help them figure out how to actually like, produce 88 00:04:31,839 --> 00:04:35,480 Speaker 2: and sell a product. So at this stage his role here, 89 00:04:35,760 --> 00:04:38,880 Speaker 2: he's effectively being a con man, right. He needs to 90 00:04:38,920 --> 00:04:41,760 Speaker 2: get people to buy into a vision that is far 91 00:04:41,800 --> 00:04:44,719 Speaker 2: from proven by basically telling them, oh, yeah, we already 92 00:04:44,720 --> 00:04:47,320 Speaker 2: have this figured out, when Wosneiac does not really have 93 00:04:47,400 --> 00:04:49,880 Speaker 2: the device figured out yet, you know, and that is 94 00:04:50,080 --> 00:04:53,080 Speaker 2: he is kind of doing a con here, right, It's 95 00:04:53,120 --> 00:04:54,320 Speaker 2: one that's going to work out. 96 00:04:54,080 --> 00:04:58,200 Speaker 3: What would otherwise be known today as just stought up funding. 97 00:04:58,400 --> 00:05:01,000 Speaker 2: Yes, startup funding. This is how it all works. Now, 98 00:05:01,720 --> 00:05:05,360 Speaker 2: this is what Elizabeth Holmes does, Right, She doesn't know 99 00:05:05,400 --> 00:05:08,520 Speaker 2: how to make a blood testing device. She finds a 100 00:05:08,560 --> 00:05:11,760 Speaker 2: guy who is a genius that she thinks is her Wosniak, 101 00:05:12,120 --> 00:05:13,960 Speaker 2: and she sees her job as if I've got to 102 00:05:14,040 --> 00:05:16,560 Speaker 2: keep the lie going until he figures out how to 103 00:05:16,560 --> 00:05:19,840 Speaker 2: make the product. Jobs is doing the same thing. He's 104 00:05:19,839 --> 00:05:23,320 Speaker 2: just doing it with a much more modest kind of development. Right. 105 00:05:23,600 --> 00:05:26,320 Speaker 2: They're a lot closer to the personal computer when he 106 00:05:26,360 --> 00:05:29,400 Speaker 2: starts making these promises than we were to a blood 107 00:05:29,400 --> 00:05:32,280 Speaker 2: testing device like the one Holmes was promising, which may 108 00:05:32,360 --> 00:05:35,039 Speaker 2: never be possible to be fair like, that may not 109 00:05:35,120 --> 00:05:37,240 Speaker 2: be a thing we ever do, just because of some 110 00:05:37,279 --> 00:05:42,320 Speaker 2: certain limitations in the way Blood is. I'm not an 111 00:05:42,320 --> 00:05:44,920 Speaker 2: expert on this stuff, but they sure in a blood guy. 112 00:05:45,040 --> 00:05:48,760 Speaker 2: But you can see what she is doing is pattern 113 00:05:48,839 --> 00:05:51,240 Speaker 2: off of what Jobs did. But he is better at 114 00:05:51,360 --> 00:05:54,080 Speaker 2: judging what kind of risks to take, right, because this 115 00:05:54,200 --> 00:05:57,680 Speaker 2: is an achievable risk. And in fact, Wosniak is going 116 00:05:57,720 --> 00:06:00,520 Speaker 2: to make the thing that he's promising. Everybody while is 117 00:06:00,560 --> 00:06:04,280 Speaker 2: going to make. And there's an interesting quote in Isaacson's 118 00:06:04,279 --> 00:06:06,680 Speaker 2: book from Noah Bushnell, who's jobs as old boss at 119 00:06:06,680 --> 00:06:10,920 Speaker 2: Atari and something of a mentor to Jobs quote, There's 120 00:06:10,920 --> 00:06:14,599 Speaker 2: something indefinable in an entrepreneur, and I saw that in Steve. 121 00:06:14,839 --> 00:06:17,200 Speaker 2: He was interested not just in engineering but also in 122 00:06:17,240 --> 00:06:19,680 Speaker 2: business aspects. I taught him that if you act like 123 00:06:19,720 --> 00:06:22,440 Speaker 2: you can do something, then it will work. I told him, 124 00:06:22,560 --> 00:06:25,400 Speaker 2: pretend to be completely in control, and people will assume 125 00:06:25,440 --> 00:06:29,520 Speaker 2: that you are. And that is how all of these 126 00:06:29,560 --> 00:06:32,760 Speaker 2: people are. That is what Steve is going to do. Atari, 127 00:06:32,800 --> 00:06:34,599 Speaker 2: by the way, is going to go tits up not 128 00:06:34,680 --> 00:06:37,760 Speaker 2: long after this, in part because of some of the 129 00:06:37,800 --> 00:06:43,280 Speaker 2: decisions Bushnell makes. But this is the attitude that Jobs embraces, 130 00:06:43,279 --> 00:06:45,680 Speaker 2: and the attitude that everyone who follows him is going 131 00:06:45,720 --> 00:06:49,160 Speaker 2: to take on right, like move fast and break things, 132 00:06:49,400 --> 00:06:51,800 Speaker 2: make promises that you don't know if you can keep. 133 00:06:51,920 --> 00:06:54,279 Speaker 2: You know, what matters is keeping balls. 134 00:06:53,960 --> 00:06:56,479 Speaker 3: In the h also, I think. But that's the thing. 135 00:06:56,640 --> 00:06:59,560 Speaker 3: I think Jobs's big difference and the reason that puppeting 136 00:06:59,640 --> 00:07:03,960 Speaker 3: him is so stupid is he seemed to actually, like, 137 00:07:04,080 --> 00:07:05,880 Speaker 3: I think he thought was could do it. 138 00:07:06,000 --> 00:07:08,360 Speaker 2: Yes, yes, and he was right. Yeah. 139 00:07:08,640 --> 00:07:10,920 Speaker 3: Less so that he was right. I think he's still 140 00:07:10,920 --> 00:07:13,120 Speaker 3: doing the thing that most founders do where they're just like, 141 00:07:13,160 --> 00:07:16,160 Speaker 3: I think this is possible. But he at least knew 142 00:07:16,160 --> 00:07:18,520 Speaker 3: that was could do this, and his yah, his idea 143 00:07:18,640 --> 00:07:22,480 Speaker 3: was at least somewhat modest, Yeah, compared to all sorts 144 00:07:22,520 --> 00:07:25,840 Speaker 3: of like there's the startup that claims it could beam 145 00:07:26,240 --> 00:07:29,800 Speaker 3: energy between products, the one that's just been completely faked forever, 146 00:07:30,000 --> 00:07:31,400 Speaker 3: that one's still going somehow. 147 00:07:31,640 --> 00:07:34,240 Speaker 2: Yeah. Well, I think it's also, as you were, kind 148 00:07:34,240 --> 00:07:37,840 Speaker 2: of like intimating Jobs knows everyone knows. Everyone who knows 149 00:07:37,840 --> 00:07:40,560 Speaker 2: anything about computers knows that what Waznak is trying to do, 150 00:07:41,240 --> 00:07:44,600 Speaker 2: we're eighty percent of the way there. Right. That twenty 151 00:07:44,640 --> 00:07:48,520 Speaker 2: percent is a significant gap still, but it's not nearly 152 00:07:48,600 --> 00:07:51,400 Speaker 2: the kind of gap that Holmes had to clear with Therahose. Right, 153 00:07:51,720 --> 00:07:54,840 Speaker 2: nothing even a little bit like the device Theramost was promising. 154 00:07:54,920 --> 00:07:56,880 Speaker 3: He was just chemistry. 155 00:07:57,600 --> 00:08:00,480 Speaker 2: Yes, yes, so it was not nearly a much of 156 00:08:00,520 --> 00:08:03,000 Speaker 2: a jump. It is again that twenty percent is not trivial, 157 00:08:03,160 --> 00:08:06,240 Speaker 2: which is why people consider Wosniak one of the greatest 158 00:08:06,280 --> 00:08:11,080 Speaker 2: engineers who ever lived. His accomplishment is significant, but it's 159 00:08:11,120 --> 00:08:13,440 Speaker 2: not nearly as much of a jump that you have 160 00:08:13,480 --> 00:08:17,600 Speaker 2: to make now. Job still does have to convince Wosniak, 161 00:08:17,640 --> 00:08:19,720 Speaker 2: who has again is the only person who's going to 162 00:08:19,760 --> 00:08:22,760 Speaker 2: make this possible to devote hours of his time to 163 00:08:22,960 --> 00:08:26,320 Speaker 2: doing this, and was just got married. He has this 164 00:08:26,440 --> 00:08:29,240 Speaker 2: career that he's just starting, and he's broke all the time. 165 00:08:29,320 --> 00:08:31,720 Speaker 2: Steve Wosniak is one of the worst people with money 166 00:08:31,720 --> 00:08:34,320 Speaker 2: who will ever live. As a spoiler, He's going to 167 00:08:34,360 --> 00:08:36,640 Speaker 2: get crazy rich off of Apple and then burn a 168 00:08:36,720 --> 00:08:39,600 Speaker 2: huge chunk of that money failing to run a series 169 00:08:39,640 --> 00:08:43,240 Speaker 2: of concerts like he is horrible with his money, and 170 00:08:43,760 --> 00:08:47,400 Speaker 2: so it's not a trivial challenge for Jobs to motivate 171 00:08:47,480 --> 00:08:49,679 Speaker 2: him to put the kind of time in that it's 172 00:08:49,720 --> 00:08:51,840 Speaker 2: going to take him to achieve this goal, and he's 173 00:08:51,880 --> 00:08:55,280 Speaker 2: able to do that by lying to Wosniak. Here's how 174 00:08:55,320 --> 00:08:58,840 Speaker 2: Isaacson describes their conversation. He didn't argue that they were 175 00:08:58,880 --> 00:09:00,880 Speaker 2: sure to make money, said that they would have a 176 00:09:00,920 --> 00:09:03,680 Speaker 2: fun adventure. Even if we lose our money, We'll have 177 00:09:03,720 --> 00:09:05,880 Speaker 2: a company, said Jobs, as they were driving in his 178 00:09:05,960 --> 00:09:09,120 Speaker 2: Volkswagen bus. For once in our lives, we'll have a company. 179 00:09:09,520 --> 00:09:12,280 Speaker 2: This was enticing to Osniak, even more than any prospect 180 00:09:12,280 --> 00:09:15,120 Speaker 2: of getting rich. He recalled, I was excited to think 181 00:09:15,160 --> 00:09:17,800 Speaker 2: about us like that, to be two best friends starting 182 00:09:17,840 --> 00:09:20,880 Speaker 2: a company. Wow. I knew right then that I do it. 183 00:09:21,080 --> 00:09:25,320 Speaker 2: How could I not? And that's sad because like that 184 00:09:25,480 --> 00:09:30,280 Speaker 2: is purely Jobs gaslighting him. Jobs does not think of 185 00:09:30,360 --> 00:09:35,160 Speaker 2: him this way. Right, Jobs wants a company for himself. 186 00:09:35,360 --> 00:09:38,160 Speaker 2: He doesn't consider Bosniak to be an even partner in this. 187 00:09:38,400 --> 00:09:41,040 Speaker 2: Right he knows Wosniak is herreplaceable, and he will treat 188 00:09:41,040 --> 00:09:44,839 Speaker 2: Wosniak better than most people because of that, but he 189 00:09:44,880 --> 00:09:47,360 Speaker 2: does not see this as two best friends embarking on 190 00:09:47,440 --> 00:09:50,960 Speaker 2: an adventure together. Steve sees this as this is my chance, right, 191 00:09:51,559 --> 00:09:52,320 Speaker 2: my chance. 192 00:09:52,400 --> 00:09:55,480 Speaker 3: It's I'm said how the jeweling narratives clearly went and 193 00:09:56,960 --> 00:10:00,000 Speaker 3: like I love my friend Steve, I love doing computers. 194 00:10:00,000 --> 00:10:02,080 Speaker 3: It was with my friends Steve and Steve Jobs sitting 195 00:10:02,120 --> 00:10:03,880 Speaker 3: there going, I can't wait to take all the money 196 00:10:03,920 --> 00:10:05,000 Speaker 3: from Steve wasn act. 197 00:10:05,280 --> 00:10:07,320 Speaker 2: I'm gonna fuck this guy and everybody else. 198 00:10:07,400 --> 00:10:10,160 Speaker 4: I can't wait to fuck over this idiot, just like 199 00:10:11,520 --> 00:10:14,200 Speaker 4: it's funny you see all the stuff with his children, 200 00:10:14,520 --> 00:10:17,240 Speaker 4: disgusting and how he acted to his staff, but it 201 00:10:17,280 --> 00:10:20,560 Speaker 4: feels like he was somehow more evil before. 202 00:10:21,080 --> 00:10:23,640 Speaker 2: Yeah, he's worse to them than he is to Washnak 203 00:10:23,720 --> 00:10:27,760 Speaker 2: because he needs Wosniak and he's not dumb right, Jobs 204 00:10:27,840 --> 00:10:30,880 Speaker 2: is not dumb. Jobs understands maybe the only person in 205 00:10:30,880 --> 00:10:33,719 Speaker 2: his life until he meets Joni Ives Right, who's the 206 00:10:34,000 --> 00:10:37,640 Speaker 2: big uh industrial designer who is kind of probably the 207 00:10:37,880 --> 00:10:40,360 Speaker 2: single most important person in like how Apple products look 208 00:10:40,360 --> 00:10:44,280 Speaker 2: and feel today. That's I've iv is irreplaceable. Wozniak was irreplaceable, 209 00:10:44,360 --> 00:10:46,600 Speaker 2: right because these guys have a skill that no one 210 00:10:46,640 --> 00:10:49,120 Speaker 2: else can come close to, So he can't be shitty 211 00:10:49,120 --> 00:10:51,360 Speaker 2: to them in the same way he is to everybody else, 212 00:10:51,520 --> 00:10:56,160 Speaker 2: but he's still deeply manipulative to Wozniak, right, like that 213 00:10:56,320 --> 00:10:59,960 Speaker 2: is beyond argument. I think so the wah was believe 214 00:11:00,320 --> 00:11:02,960 Speaker 2: his friend. And for the next few weeks he works 215 00:11:02,960 --> 00:11:05,320 Speaker 2: at HP during the day and at night he solders 216 00:11:05,400 --> 00:11:07,520 Speaker 2: and codes software by hand because he doesn't have direct 217 00:11:07,559 --> 00:11:11,120 Speaker 2: access to a machine, right, he can't. This is to 218 00:11:11,200 --> 00:11:13,840 Speaker 2: understand the degree of his achievement. He doesn't have a 219 00:11:13,880 --> 00:11:17,240 Speaker 2: computer that he can code this computer in He is 220 00:11:17,320 --> 00:11:21,120 Speaker 2: sitting up with paper and writing code by hand. And 221 00:11:21,160 --> 00:11:23,520 Speaker 2: the first time he knows when it works is when 222 00:11:23,520 --> 00:11:25,720 Speaker 2: he puts all of this together and builds the device 223 00:11:25,840 --> 00:11:31,440 Speaker 2: and tries to run it. Jesus yes, Like this is 224 00:11:31,640 --> 00:11:35,160 Speaker 2: a whole different planet from what coders do today. 225 00:11:35,640 --> 00:11:39,120 Speaker 3: Like so a level of genius the I don't think 226 00:11:39,400 --> 00:11:43,880 Speaker 3: was actually guests no credit for he is so fucking 227 00:11:43,880 --> 00:11:45,240 Speaker 3: good at this it's nuts. 228 00:11:45,880 --> 00:11:49,560 Speaker 2: Jobs registers Apple as a California business partnership on April first, 229 00:11:49,640 --> 00:11:53,000 Speaker 2: nineteen seventy six. Their initial logo is drawn by the 230 00:11:53,080 --> 00:11:55,920 Speaker 2: guy who is briefly the third founder of the company, 231 00:11:56,160 --> 00:11:59,440 Speaker 2: Ronald Wayne. Wayne is an Atari engineer who they brought 232 00:11:59,440 --> 00:12:01,360 Speaker 2: in to kind of be the adult in the room. Right, 233 00:12:01,920 --> 00:12:04,600 Speaker 2: one thing Jobs is good at that you wouldn't expect 234 00:12:04,600 --> 00:12:07,679 Speaker 2: me to be good at. He has certain kinds of humility. 235 00:12:08,120 --> 00:12:11,640 Speaker 2: He understands for a long period of time, I want 236 00:12:11,679 --> 00:12:14,800 Speaker 2: to be the CEO, but I'm not ready to do 237 00:12:14,920 --> 00:12:17,959 Speaker 2: that job. Right. His first pick, he's going to pick 238 00:12:17,960 --> 00:12:19,679 Speaker 2: a few people for this role. And he's bad at 239 00:12:19,679 --> 00:12:21,640 Speaker 2: picking people for this role, by the way, but he 240 00:12:21,640 --> 00:12:24,000 Speaker 2: does understand I'm not ready to do this, which is 241 00:12:24,000 --> 00:12:27,280 Speaker 2: interesting to me. You usually see a guy like Jobs. Yeah, 242 00:12:27,320 --> 00:12:29,319 Speaker 2: weird for him to have that level of understanding of 243 00:12:29,320 --> 00:12:33,080 Speaker 2: at least one of his limitations. Now, Wayne makes the 244 00:12:33,120 --> 00:12:36,040 Speaker 2: first logo for Apple, which Steve Jobs loves. And this 245 00:12:36,200 --> 00:12:39,120 Speaker 2: first logo is an etching of Isaac Newton beneath an 246 00:12:39,120 --> 00:12:43,760 Speaker 2: apple tree. It's very pretentious. Jobs loves it because he 247 00:12:43,840 --> 00:12:46,720 Speaker 2: is pretentious. But like I will guarantee you Apple would 248 00:12:46,760 --> 00:12:49,040 Speaker 2: not have worked out had that been their logo. Right. 249 00:12:49,360 --> 00:12:52,280 Speaker 2: The Apple logo today is maybe the most valuable logo 250 00:12:52,320 --> 00:12:54,360 Speaker 2: on the planet. There is a reason why it is 251 00:12:54,440 --> 00:12:58,439 Speaker 2: so front and center in like the back of every device. Right, 252 00:12:58,600 --> 00:13:01,480 Speaker 2: it's what you see when people you know someone's using 253 00:13:01,520 --> 00:13:06,840 Speaker 2: an Apple. Right. It's an undeniably successful design, and Jobs 254 00:13:06,880 --> 00:13:10,440 Speaker 2: wants this like pretentious ass Isaac Newton design because he 255 00:13:10,520 --> 00:13:13,880 Speaker 2: thinks it's smarter. Right. They do eventually jettison it before 256 00:13:13,880 --> 00:13:17,080 Speaker 2: the company, you know, comes out within it logo. 257 00:13:17,160 --> 00:13:19,280 Speaker 3: By the way, the thing you're not describing is that 258 00:13:20,360 --> 00:13:23,240 Speaker 3: it's got Apple computer co on it. It looks like 259 00:13:23,320 --> 00:13:25,680 Speaker 3: the label from an eighteen hundreds. 260 00:13:25,880 --> 00:13:30,160 Speaker 2: Yeah. Yeah, like medicine, Like someone's kind of sell you medicine. 261 00:13:30,240 --> 00:13:33,800 Speaker 3: Stay coil logo. It's all stippled as well at Wall 262 00:13:33,880 --> 00:13:37,560 Speaker 3: Street Journal style. Yeah, this is this isn't just bad. 263 00:13:37,640 --> 00:13:38,760 Speaker 3: This is like dog shit. 264 00:13:39,160 --> 00:13:41,840 Speaker 2: It's dog shit. It's going to get replaced very quickly. 265 00:13:42,280 --> 00:13:44,360 Speaker 2: Wayne is going to leave the company, and like he 266 00:13:44,440 --> 00:13:46,880 Speaker 2: has like a third of the company, has a stake 267 00:13:46,920 --> 00:13:48,280 Speaker 2: in it that he like sells for I think like 268 00:13:48,320 --> 00:13:52,240 Speaker 2: a thousand bucks or some shit like. But what it 269 00:13:52,320 --> 00:13:54,440 Speaker 2: says a lot about how shitty Steve Jobs is to 270 00:13:54,480 --> 00:13:57,440 Speaker 2: work with that. Years later, when Wayne is interviewed about this, 271 00:13:57,559 --> 00:14:00,000 Speaker 2: he's like, yeah, I just thought it would be too strong. 272 00:14:00,400 --> 00:14:02,120 Speaker 2: I'm glad I quit the job because it wouldn't have 273 00:14:02,160 --> 00:14:05,040 Speaker 2: been worth the stress. Like this man looks at the 274 00:14:05,040 --> 00:14:07,319 Speaker 2: possibility of having one hundreds of millions of dollars. It 275 00:14:07,440 --> 00:14:08,960 Speaker 2: is like, but I wouldn't have had to stay in 276 00:14:08,960 --> 00:14:11,960 Speaker 2: a room with Steve Jobs. Not worth it. The smell 277 00:14:12,400 --> 00:14:14,800 Speaker 2: not worth it. Yeah, the smell alone, it's not worth 278 00:14:14,840 --> 00:14:15,360 Speaker 2: that money. 279 00:14:16,840 --> 00:14:17,439 Speaker 3: Oh boy. 280 00:14:17,880 --> 00:14:21,320 Speaker 2: So Wahs succeeds and the device he makes becomes the 281 00:14:21,360 --> 00:14:24,240 Speaker 2: Apple One. It's basically just this is not what we 282 00:14:24,280 --> 00:14:28,880 Speaker 2: would consider a full computer. It is a microprocessor, a CPU, 283 00:14:29,000 --> 00:14:32,480 Speaker 2: a power supply, and some memory chips on a circuit board. Right. 284 00:14:32,840 --> 00:14:34,800 Speaker 2: You put it in a box like you get a 285 00:14:34,840 --> 00:14:37,520 Speaker 2: cigar box, and you stick this fucker in there, and 286 00:14:37,560 --> 00:14:39,480 Speaker 2: you hook it up to a monitor and a keyboard, 287 00:14:39,520 --> 00:14:41,200 Speaker 2: and then you've got a computer you can use in 288 00:14:41,240 --> 00:14:44,280 Speaker 2: your home. The Apple One is not a big hit 289 00:14:44,400 --> 00:14:47,400 Speaker 2: among the computer geeks at the homebrew club. They wanted 290 00:14:47,440 --> 00:14:50,320 Speaker 2: to hack and cobble, and they liked sharing schematics and 291 00:14:50,360 --> 00:14:53,200 Speaker 2: stuff for free. The fact that Jobs is trying to 292 00:14:53,280 --> 00:14:56,680 Speaker 2: sell this idea to them for money rubs everyone the 293 00:14:56,720 --> 00:15:00,120 Speaker 2: wrong way. But in this instance, Jobs understands the future 294 00:15:00,160 --> 00:15:02,760 Speaker 2: better than they do. He knows that it lays in 295 00:15:02,960 --> 00:15:07,000 Speaker 2: selling a computer regular people want to buy. So he 296 00:15:07,080 --> 00:15:09,280 Speaker 2: finds a guy who owns a computer shop, and he 297 00:15:09,320 --> 00:15:11,160 Speaker 2: works at a deal to sell a bunch of these 298 00:15:11,200 --> 00:15:13,960 Speaker 2: boards for five hundred bucks a pop. He brings in 299 00:15:14,000 --> 00:15:16,240 Speaker 2: a bunch of his friends from around California and elsewhere 300 00:15:16,240 --> 00:15:17,880 Speaker 2: to help them make the boards, and he hires his 301 00:15:18,000 --> 00:15:21,120 Speaker 2: mom to manage the phones. Elizabeth Holmes is one of 302 00:15:21,200 --> 00:15:24,520 Speaker 2: Apple's first employees and does finance work for them. And 303 00:15:24,840 --> 00:15:27,760 Speaker 2: this is where the legendary story of Apple being formed 304 00:15:27,800 --> 00:15:31,239 Speaker 2: out of a family garage comes from. Jobs in Wozniak 305 00:15:31,320 --> 00:15:34,120 Speaker 2: Rope in their friends jobs's adopted sister works there. They 306 00:15:34,120 --> 00:15:36,680 Speaker 2: bring in their friends girlfriends. Right you know, Elizabeth Holmes 307 00:15:36,680 --> 00:15:39,880 Speaker 2: is Dan Kottke's girlfriend. He has them like soldering a 308 00:15:39,920 --> 00:15:43,240 Speaker 2: bunch of boards together. Right. Kotkey moves down from Oregon 309 00:15:43,280 --> 00:15:45,680 Speaker 2: for the summer to help. And this is the first 310 00:15:45,680 --> 00:15:49,440 Speaker 2: time that people get exposed to Steve's temper. Brince Schlender 311 00:15:49,480 --> 00:15:53,080 Speaker 2: writes he prodded the team ceaselessly when things went wrong. 312 00:15:53,160 --> 00:15:55,800 Speaker 2: He moved fast. After an old girlfriend failed to solder 313 00:15:55,840 --> 00:15:58,360 Speaker 2: a few chips correctly, he made her the team's bookkeeper. 314 00:15:58,640 --> 00:16:01,000 Speaker 2: His temper was short, and he never hesitated to belittle 315 00:16:01,000 --> 00:16:03,640 Speaker 2: their work when something went wrong. As a child, Steve 316 00:16:03,680 --> 00:16:05,600 Speaker 2: had rarely been given any reason to hold back his 317 00:16:05,640 --> 00:16:08,080 Speaker 2: honest feelings. Now he began to learn one of his 318 00:16:08,120 --> 00:16:12,040 Speaker 2: first management lessons, namely that his temper, properly targeted, could 319 00:16:12,080 --> 00:16:16,840 Speaker 2: actually be a very effective motivational tool. Right, people will 320 00:16:16,880 --> 00:16:19,640 Speaker 2: work hard to avoid me screaming at them because it's 321 00:16:19,680 --> 00:16:23,480 Speaker 2: such an unpleasant experience. Ooh, that does say a lot 322 00:16:23,520 --> 00:16:26,560 Speaker 2: about this guy. So they come out with this thing, 323 00:16:26,680 --> 00:16:30,320 Speaker 2: this legitimately revolutionary device, the Apple one, and it kind 324 00:16:30,360 --> 00:16:34,000 Speaker 2: of flops. Right. They sell, They make a good amount 325 00:16:34,040 --> 00:16:37,000 Speaker 2: of money off the first batch of sales to the store, 326 00:16:37,360 --> 00:16:40,680 Speaker 2: but the store can't move them. Right. Part of the 327 00:16:40,680 --> 00:16:43,680 Speaker 2: problem is timing the first twenty five devices hit the 328 00:16:43,720 --> 00:16:46,960 Speaker 2: store right at the same time as a more established 329 00:16:46,960 --> 00:16:53,000 Speaker 2: company puts out its first personal computer, the IMSAI eighty eighty, 330 00:16:53,240 --> 00:16:55,840 Speaker 2: which would become the first personal computer to sell more 331 00:16:55,840 --> 00:16:59,280 Speaker 2: than a million dollars worth of product in a single month. Right. 332 00:16:59,760 --> 00:17:03,360 Speaker 2: Un Like the Apple one, the IMSAI eighty eighty is 333 00:17:03,400 --> 00:17:06,560 Speaker 2: a complete machine. It's in a box, like an actual 334 00:17:06,640 --> 00:17:10,720 Speaker 2: professional box, not some box that a dude found, right. 335 00:17:10,920 --> 00:17:12,679 Speaker 2: And it's not just so. It's not just a circuit 336 00:17:12,680 --> 00:17:15,640 Speaker 2: board with some kookie branding. Right. It's something that's more 337 00:17:15,680 --> 00:17:18,520 Speaker 2: recognizable to a normal person as a product, and particularly 338 00:17:18,600 --> 00:17:21,159 Speaker 2: to like somebody buying a computer for their business, right 339 00:17:21,200 --> 00:17:23,040 Speaker 2: because that is still the bulk of the of the 340 00:17:23,240 --> 00:17:27,119 Speaker 2: of the market right now. Now. The other issue is 341 00:17:27,240 --> 00:17:30,520 Speaker 2: employees at the one store that Apple's first product is 342 00:17:30,560 --> 00:17:33,800 Speaker 2: in hate Jobs. Whenever he comes down to try to 343 00:17:33,800 --> 00:17:35,960 Speaker 2: get them to buy more, to try to like get 344 00:17:35,960 --> 00:17:38,320 Speaker 2: them to change the prominence with which the Apple one 345 00:17:38,359 --> 00:17:41,160 Speaker 2: is put up in their store, He's like, he hasn't showered. 346 00:17:41,200 --> 00:17:42,440 Speaker 2: He stinks to high heaven. 347 00:17:42,480 --> 00:17:45,720 Speaker 3: He looks at the ways of him the pig pen, right. 348 00:17:45,680 --> 00:17:48,159 Speaker 2: And yeah, they're all just like why are we why 349 00:17:48,240 --> 00:17:52,480 Speaker 2: are we taking Yes, And they're these guys at these 350 00:17:52,560 --> 00:17:54,560 Speaker 2: these early stores that he's trying to get to buy 351 00:17:54,600 --> 00:17:56,760 Speaker 2: his product are like, why would we take a risk 352 00:17:56,880 --> 00:17:57,200 Speaker 2: on this? 353 00:17:57,320 --> 00:17:57,600 Speaker 4: Dude? 354 00:17:58,240 --> 00:18:01,199 Speaker 2: He doesn't look serious. This is not a guy who 355 00:18:01,280 --> 00:18:06,239 Speaker 2: can run a real company. Right. So the fact that 356 00:18:06,280 --> 00:18:09,840 Speaker 2: this fails, the fact that Jobs is not able to 357 00:18:10,560 --> 00:18:13,160 Speaker 2: make this product move, and that it starts to become 358 00:18:13,160 --> 00:18:16,919 Speaker 2: really clear that the company's approaching a serious cash crunch. 359 00:18:17,240 --> 00:18:20,160 Speaker 2: This causes Jobs to have something of a personal crisis. 360 00:18:20,600 --> 00:18:23,320 Speaker 2: When they sell that first those first twenty five units, 361 00:18:23,320 --> 00:18:25,359 Speaker 2: they make a good amount of money off of that, right, Like, 362 00:18:25,400 --> 00:18:27,520 Speaker 2: that's a lot of money for them, and that makes 363 00:18:27,520 --> 00:18:30,199 Speaker 2: them feel like we're on the cusp of success. And 364 00:18:30,240 --> 00:18:33,520 Speaker 2: then they stop selling additional units. He had initially thought 365 00:18:33,520 --> 00:18:36,320 Speaker 2: with the early success they had, jobs had convinced himself, 366 00:18:36,840 --> 00:18:40,760 Speaker 2: I have hacked a new kind of enlightened Buddhist capitalism. Right. 367 00:18:41,160 --> 00:18:43,440 Speaker 2: The fact that we're going to be a hit means 368 00:18:43,480 --> 00:18:46,600 Speaker 2: that I have figured out a better, a more ethical, enlightened, 369 00:18:46,680 --> 00:18:50,000 Speaker 2: spiritual way of being a caut his employees, one where 370 00:18:50,000 --> 00:18:53,320 Speaker 2: he screams abuses his girlfriend for not being as good 371 00:18:53,320 --> 00:18:55,280 Speaker 2: at soldering as he wants it to be. As soon 372 00:18:55,320 --> 00:18:57,600 Speaker 2: as he becomes convinced like I am the new Buddhist 373 00:18:57,600 --> 00:19:01,240 Speaker 2: founder CEO, he orders production of one hundred more Apple 374 00:19:01,320 --> 00:19:05,280 Speaker 2: Ones that they can't sell, and so he burns the 375 00:19:05,320 --> 00:19:08,480 Speaker 2: money they've made in this first sale on this disastrous 376 00:19:08,680 --> 00:19:12,280 Speaker 2: second push of products that people don't want to buy, 377 00:19:12,640 --> 00:19:16,399 Speaker 2: and so the company finds itself in an existential cash crunch. 378 00:19:16,600 --> 00:19:18,640 Speaker 2: They cannot move the units that they're making, and they're 379 00:19:18,680 --> 00:19:20,679 Speaker 2: running out of money to pay his friends, some of 380 00:19:20,680 --> 00:19:23,280 Speaker 2: whom have quit other work and moved to California, like 381 00:19:23,359 --> 00:19:26,560 Speaker 2: Daniel Kottke for the summer to help. For the first 382 00:19:26,560 --> 00:19:29,320 Speaker 2: time and not the last. The company headed towards a 383 00:19:29,320 --> 00:19:35,880 Speaker 2: disaster entirely architected by Jobs. And speaking of disasters, your 384 00:19:35,960 --> 00:19:38,679 Speaker 2: life will be a disaster if you don't invest in 385 00:19:38,680 --> 00:19:50,919 Speaker 2: the products and services that support this podcast. Oh we're back. So, 386 00:19:51,680 --> 00:19:55,680 Speaker 2: as Apple is careening towards the abyss, Jobs reaches out 387 00:19:55,720 --> 00:19:58,359 Speaker 2: to Chris Anne, his old girlfriend, and again they're kind 388 00:19:58,359 --> 00:20:01,080 Speaker 2: of on again, off again. Right, He'll come back into 389 00:20:01,119 --> 00:20:02,960 Speaker 2: her life and this is going to be a thing 390 00:20:03,000 --> 00:20:05,480 Speaker 2: for like twenty years. He gets more and more kind 391 00:20:05,520 --> 00:20:08,479 Speaker 2: of close to her every time he fails. Right, he 392 00:20:08,520 --> 00:20:11,280 Speaker 2: will never admit this, and he is constantly shitty to her, 393 00:20:11,560 --> 00:20:13,760 Speaker 2: but she is for decades going to be a crucial 394 00:20:13,760 --> 00:20:15,320 Speaker 2: part of his emotional support network. 395 00:20:15,440 --> 00:20:15,600 Speaker 3: Right. 396 00:20:15,840 --> 00:20:18,399 Speaker 2: She's someone he feels safe with when he's failing, and 397 00:20:18,440 --> 00:20:21,080 Speaker 2: when he succeeds, he wants nothing from her. Does that 398 00:20:21,119 --> 00:20:21,639 Speaker 2: make sense? 399 00:20:22,000 --> 00:20:23,639 Speaker 3: Yeah, that sounds like Steve Jobs. 400 00:20:23,760 --> 00:20:26,199 Speaker 2: That sounds like the Steve Jobs I know. Yeah. So 401 00:20:26,800 --> 00:20:29,239 Speaker 2: he's like he bears his soul to her and she 402 00:20:29,280 --> 00:20:31,240 Speaker 2: advises her because she is into the same kind of 403 00:20:31,280 --> 00:20:35,240 Speaker 2: Eastern religion that he is. There's this local Zen Buddhist 404 00:20:35,280 --> 00:20:38,080 Speaker 2: monk that they're both kind of friends with Cobin Chino, 405 00:20:38,440 --> 00:20:41,160 Speaker 2: and she's like, hey, go talk to Cobin and get 406 00:20:41,200 --> 00:20:44,640 Speaker 2: some advice from him. Right. The following story comes from 407 00:20:44,640 --> 00:20:48,960 Speaker 2: the excellent book Infinite Loop. Wouldn't it be better? Jobs asked, 408 00:20:48,960 --> 00:20:50,760 Speaker 2: and this is n't talking to Cobin if he were 409 00:20:50,800 --> 00:20:53,600 Speaker 2: to drop this capitalist deceit and head for a monastery 410 00:20:53,640 --> 00:20:56,639 Speaker 2: in Japan. The monk laughed and told Jobs he would 411 00:20:56,640 --> 00:20:59,679 Speaker 2: not find much difference between the two, a statement that 412 00:20:59,680 --> 00:21:02,200 Speaker 2: showed the monk had incredible insight into either the nature 413 00:21:02,200 --> 00:21:05,360 Speaker 2: of entrepreneurship or the personality of Steve Jobs. 414 00:21:05,680 --> 00:21:10,160 Speaker 3: Well, just the thing that he said still absolutely nothing. 415 00:21:10,560 --> 00:21:13,840 Speaker 2: I think what the monk is saying, you will not 416 00:21:13,840 --> 00:21:16,439 Speaker 2: notice a difference between being a monk and a monastery 417 00:21:16,520 --> 00:21:18,440 Speaker 2: or running a company, because it's still you. 418 00:21:18,480 --> 00:21:21,600 Speaker 3: You to watch Bakkaroo banside that where you go there 419 00:21:21,640 --> 00:21:22,119 Speaker 3: you are. 420 00:21:22,280 --> 00:21:25,520 Speaker 2: Yeah, exactly exactly. You will be like if you want to. 421 00:21:25,880 --> 00:21:28,160 Speaker 2: If you feel like you're doing something wrong, it's because 422 00:21:28,160 --> 00:21:30,159 Speaker 2: of who you are and how you treat things, not 423 00:21:30,240 --> 00:21:31,879 Speaker 2: because of what you're doing right, which I think is 424 00:21:31,880 --> 00:21:36,800 Speaker 2: a legitimate insight. That quote continues. Afterward, Jobs confided to 425 00:21:36,840 --> 00:21:39,360 Speaker 2: his old girlfriend that he was afraid Apple would turn 426 00:21:39,440 --> 00:21:44,440 Speaker 2: him into a monster, and boy, howdie is that one 427 00:21:44,440 --> 00:21:51,320 Speaker 2: of those Dune moments. So by this point, Apple had 428 00:21:51,359 --> 00:21:54,040 Speaker 2: switched to the now famous Apple logo from the pretentious 429 00:21:54,040 --> 00:21:56,920 Speaker 2: one Jobs had loved. At one point, he flew into 430 00:21:56,960 --> 00:22:00,199 Speaker 2: a rage with their only customers so far about the 431 00:22:00,240 --> 00:22:03,600 Speaker 2: logo that the guy owning the shop has no choice 432 00:22:03,600 --> 00:22:06,119 Speaker 2: in the logo, but Job screams at him, people that 433 00:22:06,240 --> 00:22:09,159 Speaker 2: gets horseshit, We've got to change the name. And he 434 00:22:09,240 --> 00:22:11,880 Speaker 2: actually gets talked out of that by the client. Right, 435 00:22:12,160 --> 00:22:15,119 Speaker 2: Steve Jobs tries to jettison the name and logo for 436 00:22:15,200 --> 00:22:16,399 Speaker 2: Apple Computers. 437 00:22:17,720 --> 00:22:18,919 Speaker 3: Do we have to find out what he was going 438 00:22:19,000 --> 00:22:19,560 Speaker 3: to change it to? 439 00:22:19,680 --> 00:22:23,000 Speaker 2: But it was like, I'm sure it's something pretentious, Buddhist capitalism, 440 00:22:23,040 --> 00:22:27,280 Speaker 2: anchor some shit. I don't know. Yeah, Now there are 441 00:22:27,320 --> 00:22:30,800 Speaker 2: some additional weird issues that Apple has to confront early 442 00:22:30,880 --> 00:22:34,080 Speaker 2: on this one. I did not see coming. The same 443 00:22:34,119 --> 00:22:36,639 Speaker 2: summer they're trying to make this the Apple one work. 444 00:22:36,880 --> 00:22:40,120 Speaker 2: The Omen comes out, you know the movie The Omen, Right, Yes, 445 00:22:41,080 --> 00:22:43,000 Speaker 2: I know what you're asking. Again, what the fuck does 446 00:22:43,000 --> 00:22:45,080 Speaker 2: that have to do? It's selling it. I can't wait 447 00:22:45,119 --> 00:22:48,040 Speaker 2: to find out well, for reasons, I've never heard a 448 00:22:48,040 --> 00:22:50,960 Speaker 2: good explanation for jobs sells the Apple one for six 449 00:22:51,080 --> 00:22:55,439 Speaker 2: hundred and sixty six dollars and sixty six man owns 450 00:22:55,680 --> 00:22:58,560 Speaker 2: the Bible, That one's right in the Bible. Yeah, I'm 451 00:22:58,600 --> 00:23:01,879 Speaker 2: sure now. Well, Oddly though, it's not Christians that this 452 00:23:01,920 --> 00:23:04,600 Speaker 2: pisses off. It's a group of Sikhs who organize a 453 00:23:04,640 --> 00:23:08,520 Speaker 2: campaign to like protest against Apple that like drowns the 454 00:23:08,840 --> 00:23:12,040 Speaker 2: job's household, which is Apple's office, like his mom's running 455 00:23:12,040 --> 00:23:15,320 Speaker 2: the phones, and they just get deluged in complaints about 456 00:23:15,320 --> 00:23:17,960 Speaker 2: like the fact that they're clearly selling a satanic product. 457 00:23:18,280 --> 00:23:20,920 Speaker 2: It's very weird the way this moral panic works out. 458 00:23:20,920 --> 00:23:23,440 Speaker 2: I guess it's it shows how different the times are. 459 00:23:23,760 --> 00:23:27,680 Speaker 2: Go figure Jesus Christ. Yeah, what a weird issue to have. 460 00:23:28,680 --> 00:23:30,320 Speaker 2: That one's not his fault. Who could know? 461 00:23:30,560 --> 00:23:33,479 Speaker 3: Right, I'm sorry, Yes, it is his full Why are 462 00:23:33,480 --> 00:23:35,720 Speaker 3: you selling it for six hundred and sixty six dollars? 463 00:23:35,960 --> 00:23:38,960 Speaker 2: Yeah? It must have been on purpose, right. 464 00:23:39,160 --> 00:23:42,280 Speaker 3: Yeah, there's no real Did he just leave his finger 465 00:23:42,320 --> 00:23:44,680 Speaker 3: on a key? Like no, he was like, oh yeah, 466 00:23:44,720 --> 00:23:47,920 Speaker 3: this will be Yeah, this version of Elon Musk's doing 467 00:23:47,960 --> 00:23:49,760 Speaker 3: four twenty jokes it is. 468 00:23:50,320 --> 00:23:52,640 Speaker 2: I didn't think about that, but he is that guy. 469 00:23:52,720 --> 00:23:55,840 Speaker 2: It is the same kind of dude, right, wouldn't this 470 00:23:55,920 --> 00:24:01,200 Speaker 2: be funny? That's amazing. Eventually Jobs is able to secure 471 00:24:01,280 --> 00:24:03,400 Speaker 2: a few more months of funding by getting a loan 472 00:24:03,520 --> 00:24:06,960 Speaker 2: from some friends of Wosniak. Now, these guys, these people 473 00:24:07,000 --> 00:24:10,400 Speaker 2: who are good friends of Steve Wosneyak, they are not rich, right, 474 00:24:10,440 --> 00:24:12,119 Speaker 2: And in fact, one of them is going through like 475 00:24:12,359 --> 00:24:15,640 Speaker 2: dire financial straits at the moment. And when they're interviewed later, 476 00:24:15,840 --> 00:24:18,280 Speaker 2: they're both like, I don't actually know why we gave 477 00:24:18,280 --> 00:24:20,880 Speaker 2: Steve Jobs five thousand dollars, right, it doesn't make any 478 00:24:20,880 --> 00:24:23,120 Speaker 2: sense that we would have made this investment. All one 479 00:24:23,119 --> 00:24:25,880 Speaker 2: of them could later say is Steve had a silver tongue. 480 00:24:25,960 --> 00:24:29,800 Speaker 2: He could talk anybody into anything. Right, Again, from the 481 00:24:29,800 --> 00:24:32,640 Speaker 2: cult leaders sort of thing he is. He is really 482 00:24:32,680 --> 00:24:35,360 Speaker 2: good at convincing people to do what he wants them 483 00:24:35,400 --> 00:24:37,520 Speaker 2: to do, to a point where they're like baffled by 484 00:24:37,600 --> 00:24:39,480 Speaker 2: why they do it themselves. Right. 485 00:24:39,680 --> 00:24:43,120 Speaker 3: I think he was convincing but also very annoying and 486 00:24:43,280 --> 00:24:46,639 Speaker 3: smelled And I keep mentioning the smell. But it's insane 487 00:24:46,680 --> 00:24:50,280 Speaker 3: to me that this just like stinky asshole was able 488 00:24:50,320 --> 00:24:51,520 Speaker 3: to con so many people. 489 00:24:51,640 --> 00:24:54,359 Speaker 2: Here's the thing, though, the stinky asshole who conned a 490 00:24:54,359 --> 00:24:57,160 Speaker 2: lot of people. That's also the description of Rasputen. Right. 491 00:24:59,600 --> 00:25:04,480 Speaker 2: Often human history turns on a smelly asshole who's man, 492 00:25:05,040 --> 00:25:07,680 Speaker 2: some stinky man who's good at convincing people to act 493 00:25:07,720 --> 00:25:12,040 Speaker 2: against their interests. Look, I can't imagine Hitler smelled great? Right, 494 00:25:12,440 --> 00:25:17,199 Speaker 2: you know they in the Boston smell zone. Yeah, what 495 00:25:17,240 --> 00:25:19,359 Speaker 2: did these guys smell like? Not great? Now? You know, 496 00:25:19,400 --> 00:25:22,239 Speaker 2: Saddam Hussein, there was a man who smelled good. I'm 497 00:25:22,240 --> 00:25:25,199 Speaker 2: going to guarantee that guy always smelled incredible. He just 498 00:25:25,280 --> 00:25:26,440 Speaker 2: has that vibe to him. 499 00:25:26,640 --> 00:25:26,840 Speaker 3: You know. 500 00:25:26,920 --> 00:25:30,920 Speaker 2: That's my head canon for Saddam and for Tito weirdly enough, 501 00:25:31,040 --> 00:25:35,920 Speaker 2: but not Stalin. So Steve was of course lying, right, 502 00:25:36,000 --> 00:25:38,400 Speaker 2: or at least he's at best he's getting by. He's 503 00:25:38,440 --> 00:25:40,919 Speaker 2: convincing these people to throw down their last bit of 504 00:25:40,960 --> 00:25:44,639 Speaker 2: cash on this investment, not based on his actual knowledge 505 00:25:44,680 --> 00:25:46,639 Speaker 2: that they are going to turn shit around, because he 506 00:25:46,720 --> 00:25:49,399 Speaker 2: has no ideas here, right, he basically has to go 507 00:25:49,440 --> 00:25:54,080 Speaker 2: to Wosniak and say, the Apple one, groundbreaking as it is, 508 00:25:54,080 --> 00:25:57,080 Speaker 2: is not selling. We have to figure something else out. 509 00:25:57,119 --> 00:26:00,320 Speaker 2: And he has to hope that Wosniak can do magic again. Right, 510 00:26:00,840 --> 00:26:03,399 Speaker 2: the Apple one is too weak that it doesn't have 511 00:26:03,440 --> 00:26:06,720 Speaker 2: a powerful enough processor. It can't really compete. It's the 512 00:26:06,920 --> 00:26:09,879 Speaker 2: technically the first I think, But like the PCs that 513 00:26:10,040 --> 00:26:15,560 Speaker 2: succeed before it does, you know, they have more horsepower. Right, 514 00:26:15,680 --> 00:26:18,200 Speaker 2: And so what initial buzz there had been around the 515 00:26:18,240 --> 00:26:20,480 Speaker 2: Apple One, it fades because everything else that comes out 516 00:26:20,560 --> 00:26:23,359 Speaker 2: immediately afterwards is a lot better. And so fixing this 517 00:26:23,520 --> 00:26:26,600 Speaker 2: is going to come down to Wosniak. And Wosniak is 518 00:26:26,640 --> 00:26:29,720 Speaker 2: not motivated by money. He never is. He is motivated, 519 00:26:29,840 --> 00:26:34,159 Speaker 2: like all genius nerds, by impressing other nerds. Specifically, he 520 00:26:34,240 --> 00:26:36,440 Speaker 2: wants to impress the guys at the home Brew club 521 00:26:36,480 --> 00:26:39,639 Speaker 2: who were not that impressed by his first creation. So 522 00:26:39,720 --> 00:26:43,240 Speaker 2: he decides to do the impossible, make an affordable PC 523 00:26:43,560 --> 00:26:46,640 Speaker 2: that's color TV compatible. And I'm going to quote again 524 00:26:46,680 --> 00:26:49,840 Speaker 2: from Infinite Loop here. The only problem was that most 525 00:26:49,840 --> 00:26:52,040 Speaker 2: designers figured out that to put color on a home 526 00:26:52,080 --> 00:26:55,640 Speaker 2: computer would require another board equal in size to the motherboard, 527 00:26:55,680 --> 00:26:58,800 Speaker 2: containing forty or more chips that would at least double 528 00:26:58,840 --> 00:27:01,240 Speaker 2: the price of the computer, not to mention, create all 529 00:27:01,280 --> 00:27:05,280 Speaker 2: sorts of new problems with reliability, power consumption, cooling, et cetera. 530 00:27:05,800 --> 00:27:08,919 Speaker 2: It was the perfect challenge for wa was nobody alive 531 00:27:09,000 --> 00:27:11,320 Speaker 2: could look at a chip design and simplify it by 532 00:27:11,520 --> 00:27:13,920 Speaker 2: factor of two or five or ten in the way 533 00:27:14,240 --> 00:27:17,360 Speaker 2: Was could, And now having announced his intentions, he set 534 00:27:17,359 --> 00:27:19,719 Speaker 2: out to do it. And being Wase, he also had 535 00:27:19,720 --> 00:27:22,959 Speaker 2: his own silly, eccentric reason for doing the impossible. He 536 00:27:23,000 --> 00:27:25,920 Speaker 2: wanted to play the game he devised for Atari Breakout 537 00:27:26,040 --> 00:27:28,639 Speaker 2: on his own computer and not just on an arcade player. 538 00:27:29,200 --> 00:27:33,080 Speaker 2: So again, Jobs is entirely motivated by wanting to succeed, 539 00:27:33,200 --> 00:27:35,680 Speaker 2: wanting to be influential, wanting to be rich and powerful. 540 00:27:36,080 --> 00:27:39,639 Speaker 2: Wozniak is motivated by wanting to impress some other nerds 541 00:27:39,680 --> 00:27:42,040 Speaker 2: and wanting to play a video game in his house. Right, 542 00:27:43,040 --> 00:27:45,920 Speaker 2: Why this theory is kind of a tragedy, Yes, it 543 00:27:47,119 --> 00:27:49,359 Speaker 2: really is. It's very sad. 544 00:27:49,720 --> 00:27:56,119 Speaker 3: This lovely, this lovely man who's lear I love doing computers. 545 00:27:56,320 --> 00:27:58,400 Speaker 3: I love doing computer so much. And this other guy 546 00:27:58,440 --> 00:28:02,120 Speaker 3: who's just like a Goplin he wants to make more 547 00:28:02,119 --> 00:28:02,880 Speaker 3: money than God. 548 00:28:03,440 --> 00:28:06,040 Speaker 2: And this is this is why I prefer the Fastbender 549 00:28:06,320 --> 00:28:09,520 Speaker 2: Rogan movie. Is that like Fastbender, it comes across as 550 00:28:09,560 --> 00:28:12,919 Speaker 2: like kind of sinister which Job was and seth Rogan 551 00:28:13,480 --> 00:28:19,280 Speaker 2: is wholesome right as Steve Wotsneyak, and it captures he's 552 00:28:19,320 --> 00:28:22,359 Speaker 2: playing Waws largely during the period when like Waz is 553 00:28:22,480 --> 00:28:24,919 Speaker 2: angry at Jobs, which is a thing that happens, right 554 00:28:24,920 --> 00:28:29,280 Speaker 2: because Jep justifiably yes, anyway, that's the one I would 555 00:28:29,280 --> 00:28:32,600 Speaker 2: recommend watching. So yeah, this does I think get to 556 00:28:32,640 --> 00:28:35,040 Speaker 2: the heart of what makes Apple work. Right. In one 557 00:28:35,040 --> 00:28:37,440 Speaker 2: corner you have Wohsniak. He's not interested in money or 558 00:28:37,480 --> 00:28:39,920 Speaker 2: doing anything for the money, and without him, Apple would 559 00:28:39,960 --> 00:28:42,080 Speaker 2: never have had a product. Now we've been making fun 560 00:28:42,120 --> 00:28:45,000 Speaker 2: of Steve and it is an unequal partnership up this point, 561 00:28:45,160 --> 00:28:49,080 Speaker 2: but Steve plays a critical role in why this works 562 00:28:49,080 --> 00:28:51,800 Speaker 2: out because the Waws is never going to build a business, 563 00:28:52,000 --> 00:28:54,920 Speaker 2: right He's probably, despite his genius, probably would not have 564 00:28:54,960 --> 00:28:58,560 Speaker 2: been very influential without Jobs, because Jobs is going to 565 00:28:58,640 --> 00:29:03,440 Speaker 2: force these brilliant things things he's making into the market, right, 566 00:29:03,960 --> 00:29:06,920 Speaker 2: that is the thing that wouldn't have happened without Jobs. 567 00:29:07,120 --> 00:29:12,320 Speaker 2: Right now, Remarkablyosniak solves the remarkable engineering hurdle that he 568 00:29:12,480 --> 00:29:14,440 Speaker 2: had been set for him, and in doing so, he 569 00:29:14,520 --> 00:29:18,840 Speaker 2: creates a device that integrates the display driver into the microprocessor. 570 00:29:19,440 --> 00:29:22,720 Speaker 2: This is probably I think there's some debate about this, 571 00:29:22,800 --> 00:29:24,800 Speaker 2: but I have heard it argue that this is the 572 00:29:24,880 --> 00:29:28,560 Speaker 2: single innovation that most makes mass market personal computer's possi. 573 00:29:28,560 --> 00:29:31,000 Speaker 3: It's quite literally the thing that makes them work. Yeah. 574 00:29:31,240 --> 00:29:34,720 Speaker 2: Yeah, it's a huge, huge deal. But he's saying that 575 00:29:34,760 --> 00:29:37,000 Speaker 2: he did it is just some guy. Yeah, some guy 576 00:29:37,040 --> 00:29:40,040 Speaker 2: who wants to play Breakout, and it's because of his innovation. 577 00:29:40,760 --> 00:29:43,000 Speaker 2: Nearly every part of a PC now is able to 578 00:29:43,040 --> 00:29:45,040 Speaker 2: be put on a single board that can display in 579 00:29:45,080 --> 00:29:47,680 Speaker 2: color and doesn't cost as much as a new fucking car. Right, 580 00:29:48,400 --> 00:29:51,720 Speaker 2: this is still not quite enough. In Apple lore, the 581 00:29:51,800 --> 00:29:56,480 Speaker 2: Apple two is usually described as Wasniac's brainchild. But the 582 00:29:56,480 --> 00:29:58,800 Speaker 2: whole thing needs to fit and be shipped in a 583 00:29:58,840 --> 00:30:02,120 Speaker 2: professional case, not a cigar box, which is what they'd 584 00:30:02,120 --> 00:30:04,480 Speaker 2: been doing. And as a result of that, it needs 585 00:30:04,480 --> 00:30:07,160 Speaker 2: a better power supply. And the Wahs doesn't know shit 586 00:30:07,200 --> 00:30:10,440 Speaker 2: about power supplies, right, this is outside of his wheelhouse. 587 00:30:11,040 --> 00:30:15,080 Speaker 2: Power supplies are analog devices. He is a digital guy, 588 00:30:15,120 --> 00:30:17,440 Speaker 2: And there's a weird kind of pride divide between the 589 00:30:17,520 --> 00:30:19,720 Speaker 2: dudes who are into the analog and the digital shit right. 590 00:30:20,280 --> 00:30:22,840 Speaker 2: So jobs has to ask a friend of Atari, who 591 00:30:22,880 --> 00:30:25,400 Speaker 2: do we bring in to figure out the power supply? 592 00:30:25,960 --> 00:30:29,640 Speaker 2: And the name they get is a Marxist mad scientist 593 00:30:29,800 --> 00:30:33,160 Speaker 2: named Frederick Holt. And this is a weird part of 594 00:30:33,200 --> 00:30:34,760 Speaker 2: the story. And I'm going to quote from the book 595 00:30:34,840 --> 00:30:37,360 Speaker 2: Return to the Little Kingdom here, which is the first 596 00:30:37,400 --> 00:30:40,200 Speaker 2: history of Apple that gets published. As a youth, he 597 00:30:40,240 --> 00:30:43,040 Speaker 2: had inherited the complete works of Lenin from his grandfather, 598 00:30:43,160 --> 00:30:46,000 Speaker 2: a revolutionary socialist who ran for governor of the state 599 00:30:46,040 --> 00:30:48,760 Speaker 2: of Maine on the Eugene Debs ticket. And though Lenin 600 00:30:48,840 --> 00:30:51,480 Speaker 2: came to share his teenage bookshelf with the works of Darwin, 601 00:30:51,760 --> 00:30:54,640 Speaker 2: Holt decided that the triumph of the proletariat was infinitely 602 00:30:54,640 --> 00:30:57,560 Speaker 2: preferable to the survival of the fittest. He found graduate 603 00:30:57,600 --> 00:31:00,360 Speaker 2: work in mathematics at Ohio State lonely it was like 604 00:31:00,360 --> 00:31:03,640 Speaker 2: playing chess with yourself, edited a free speech newspaper and 605 00:31:03,680 --> 00:31:06,920 Speaker 2: explored the private jealousies of radical left splinter groups. He 606 00:31:06,960 --> 00:31:10,000 Speaker 2: became national treasurer for the student portion of the National 607 00:31:10,040 --> 00:31:12,800 Speaker 2: Coalition Against the War in Vietnam, and was invited by 608 00:31:12,800 --> 00:31:14,760 Speaker 2: a small New York publisher to write a book about 609 00:31:14,800 --> 00:31:17,280 Speaker 2: the logic of Marxism, but he was diverted by the 610 00:31:17,280 --> 00:31:20,080 Speaker 2: call of politics. And in nineteen sixty five, when John 611 00:31:20,120 --> 00:31:22,920 Speaker 2: Lindsay ran from mayor of New York City, Holt managed 612 00:31:22,920 --> 00:31:25,680 Speaker 2: the rival campaign of a black taxi driver who stood 613 00:31:25,680 --> 00:31:29,200 Speaker 2: as a revolutionary socialist. The duo succeeded in drawing far 614 00:31:29,240 --> 00:31:31,680 Speaker 2: more attention from the FBI than the New York electorate. 615 00:31:32,400 --> 00:31:34,320 Speaker 2: This is the guy who's going to figure out the 616 00:31:34,360 --> 00:31:38,800 Speaker 2: apples power supply, right, And it's funny. That's such an 617 00:31:38,840 --> 00:31:40,160 Speaker 2: interesting backstory. 618 00:31:40,400 --> 00:31:44,400 Speaker 3: But also it's interesting how Steve Job seems to be 619 00:31:44,440 --> 00:31:48,440 Speaker 3: surrounded by people with relatively strong moral beliefs yes, despite 620 00:31:48,480 --> 00:31:50,520 Speaker 3: the fact he has none. No. 621 00:31:50,680 --> 00:31:54,240 Speaker 2: And he's good at manipulating them too. He manipulates these people. 622 00:31:54,360 --> 00:31:56,680 Speaker 2: These people believe in things and he does not. Yes. 623 00:31:57,160 --> 00:31:59,920 Speaker 2: And it's one thing that's funny. And the Ashton Kutcher 624 00:32:00,240 --> 00:32:03,200 Speaker 2: movie all of this that like that paragraph I read, 625 00:32:03,240 --> 00:32:06,320 Speaker 2: that's a fascinating backstory for a character, right, this like 626 00:32:06,440 --> 00:32:11,040 Speaker 2: genius engineer who comes into engineering as like a Marxist academic. 627 00:32:11,320 --> 00:32:13,880 Speaker 2: That's like, you can have a really interesting character. The 628 00:32:14,160 --> 00:32:17,160 Speaker 2: because the Jobs movie is written by Dipshitz, all the 629 00:32:17,200 --> 00:32:18,840 Speaker 2: only thing they can think of for him is like, 630 00:32:18,880 --> 00:32:21,000 Speaker 2: we'll give him a leather jacket and have him ride 631 00:32:21,000 --> 00:32:25,000 Speaker 2: a motorcycle. Like that's they make him. Then they make 632 00:32:25,080 --> 00:32:28,160 Speaker 2: him the Fosters, They don't. They don't even make him 633 00:32:28,160 --> 00:32:29,760 Speaker 2: a like they just don't know what to do with 634 00:32:29,840 --> 00:32:34,280 Speaker 2: the character because it's it's it's written by scrubs. Holt 635 00:32:34,320 --> 00:32:36,520 Speaker 2: is an interesting guy, though, and he doesn't want to 636 00:32:36,560 --> 00:32:40,200 Speaker 2: work for Apple. Initially, he tells the company basically, you 637 00:32:40,240 --> 00:32:43,320 Speaker 2: can't afford me, and Job says, no problem, we'll figure 638 00:32:43,360 --> 00:32:46,520 Speaker 2: it out. Holt. I don't really know the exact details 639 00:32:46,560 --> 00:32:49,160 Speaker 2: of the detail they work out. Holt would later just 640 00:32:49,200 --> 00:32:52,800 Speaker 2: say he conned me into working. So there you go. 641 00:32:53,560 --> 00:32:56,200 Speaker 2: The new and improved Apple one is a much better product, 642 00:32:56,360 --> 00:32:59,440 Speaker 2: and it starts selling. It starts selling like hotcakes, but 643 00:32:59,560 --> 00:33:03,960 Speaker 2: personally conflicts between Wosniak and Jobs nearly derail everything. Right. 644 00:33:04,640 --> 00:33:08,520 Speaker 2: The cause was this this question of what are we 645 00:33:08,600 --> 00:33:10,880 Speaker 2: going how many expansion slots are we going to put 646 00:33:10,880 --> 00:33:13,719 Speaker 2: in the machine? Right? Wosniak wants eight, And these are 647 00:33:13,760 --> 00:33:15,480 Speaker 2: the slots that allow you eventually are going to allow 648 00:33:15,480 --> 00:33:17,920 Speaker 2: you to hook up like a printer in addition to 649 00:33:17,960 --> 00:33:19,760 Speaker 2: like cooking up a keyboard and a mouse, right, Jobs 650 00:33:19,800 --> 00:33:23,000 Speaker 2: is like, you need a keyboard and you need a monitor. 651 00:33:23,040 --> 00:33:25,040 Speaker 2: Those are the only slots you need. We don't want 652 00:33:25,080 --> 00:33:27,720 Speaker 2: to give people more because that makes it too big, 653 00:33:27,840 --> 00:33:30,880 Speaker 2: so it's not streamlined, and we don't want customers to 654 00:33:30,880 --> 00:33:34,080 Speaker 2: have control over the product. Right. This is he is 655 00:33:34,120 --> 00:33:37,000 Speaker 2: obsessed with simplicity and cutting down the degree of access 656 00:33:37,040 --> 00:33:39,520 Speaker 2: consumers have to modifying their own products. That is a 657 00:33:39,560 --> 00:33:43,920 Speaker 2: hallmark of Apple Stuff today. This exists at the beginning. 658 00:33:43,560 --> 00:33:48,400 Speaker 3: Of genuinely fascinate as Yes, going back to the original devices, 659 00:33:48,480 --> 00:33:50,520 Speaker 3: he had this world garden philosophy. 660 00:33:50,840 --> 00:33:53,440 Speaker 2: Yes, this is from this. He has always believed in this. 661 00:33:53,480 --> 00:33:55,479 Speaker 2: And what's fascinating about this to me? If he had 662 00:33:55,480 --> 00:33:57,360 Speaker 2: gotten his way because he loses this argument with wa. 663 00:33:57,520 --> 00:33:59,240 Speaker 2: If he's gotten this way in the first the Apple 664 00:33:59,240 --> 00:34:01,880 Speaker 2: and the Apple Too, the company would have failed. It 665 00:34:01,920 --> 00:34:04,000 Speaker 2: would not have worked as a product. The fact that 666 00:34:04,040 --> 00:34:07,960 Speaker 2: the Apple Too in particular is so modifiable and expandable 667 00:34:08,320 --> 00:34:10,960 Speaker 2: is why it has The Apple Too is the top 668 00:34:11,000 --> 00:34:14,520 Speaker 2: selling Apple product for like thirteen years, right because people 669 00:34:14,520 --> 00:34:18,040 Speaker 2: can modify it, you know. But Jobs would have been 670 00:34:18,040 --> 00:34:20,600 Speaker 2: disastrously wrong if he'd gotten his way in the short term. 671 00:34:20,640 --> 00:34:22,920 Speaker 2: In the long run, I think it's bad for all 672 00:34:22,960 --> 00:34:24,880 Speaker 2: of us that he's right about this, But he is 673 00:34:25,000 --> 00:34:28,080 Speaker 2: right that this is the smartest way to make a 674 00:34:28,200 --> 00:34:32,320 Speaker 2: profit in the tech industry is cutting down consumer access 675 00:34:32,520 --> 00:34:35,360 Speaker 2: and cutting down simplifying doing shit like cutting out the 676 00:34:35,360 --> 00:34:38,279 Speaker 2: headphone jack. Again, I'm angry at him for doing that, 677 00:34:38,640 --> 00:34:41,920 Speaker 2: but it works. You can't deny it. It is profitable 678 00:34:42,080 --> 00:34:43,960 Speaker 2: right to run your your tech. 679 00:34:44,080 --> 00:34:45,319 Speaker 3: But price sucks. 680 00:34:45,760 --> 00:34:48,120 Speaker 2: It sucks, ass. I don't like that it is, but 681 00:34:48,160 --> 00:34:48,760 Speaker 2: you can't. 682 00:34:48,600 --> 00:34:51,719 Speaker 3: Argue that we all use on a deal. Yes, I 683 00:34:51,760 --> 00:34:53,040 Speaker 3: love me Dongles. 684 00:34:53,680 --> 00:34:56,840 Speaker 2: I'm very frustrated by it. It is interesting to me 685 00:34:56,920 --> 00:35:00,960 Speaker 2: that he Dongles pilled. He sees what of eventually will 686 00:35:01,000 --> 00:35:03,759 Speaker 2: be the most profitable way to do things. He just 687 00:35:04,080 --> 00:35:06,200 Speaker 2: he has no understanding of the fact that that won't 688 00:35:06,239 --> 00:35:09,600 Speaker 2: work now, which is strange. I didn't expect that when 689 00:35:09,800 --> 00:35:14,920 Speaker 2: I started looking into this. Wosneiak's parents and family hated Jobs, 690 00:35:15,400 --> 00:35:17,560 Speaker 2: and this gives us some important outside context on the 691 00:35:17,600 --> 00:35:20,719 Speaker 2: man I've mentioned before. Jobs is basically a con man 692 00:35:20,760 --> 00:35:24,200 Speaker 2: who's con worked out right, and that is how Wosneak's 693 00:35:24,360 --> 00:35:28,319 Speaker 2: dad sees him. This guy, he sees what Jobs is doing. 694 00:35:28,400 --> 00:35:31,799 Speaker 2: He sees my boy is brilliant and sweet and naive, right, 695 00:35:32,080 --> 00:35:34,399 Speaker 2: and this man is making him, convincing him to work 696 00:35:34,440 --> 00:35:37,400 Speaker 2: long hours, to neglect his wife, to endanger his paying 697 00:35:37,440 --> 00:35:40,200 Speaker 2: career at HP for a pipe dream that's never going 698 00:35:40,239 --> 00:35:43,000 Speaker 2: to pay off. He's taking investments based on work my 699 00:35:43,080 --> 00:35:46,719 Speaker 2: boy hasn't even done yet, right, And he's right about this. 700 00:35:47,239 --> 00:35:50,239 Speaker 2: And then kind of at the height of this, Commodore, 701 00:35:50,520 --> 00:35:53,160 Speaker 2: one of the computing giants of the day, offers to 702 00:35:53,280 --> 00:35:56,840 Speaker 2: buy Apple Computer out. Basically, we will buy your company, 703 00:35:57,040 --> 00:35:59,400 Speaker 2: we will buy your product. You will get one hundred 704 00:35:59,440 --> 00:36:02,440 Speaker 2: thousand dollars to split up, plus each of you will 705 00:36:02,440 --> 00:36:04,799 Speaker 2: get a healthy salary like thirty six grand a year 706 00:36:04,840 --> 00:36:06,920 Speaker 2: at Commodore, right, which is a lot of money at 707 00:36:06,920 --> 00:36:09,120 Speaker 2: the time. This is a good deal, right, This would 708 00:36:09,160 --> 00:36:11,200 Speaker 2: make them both they're going to be crazy rich, but 709 00:36:11,239 --> 00:36:14,600 Speaker 2: this would make them both very comfortable. You know, on paper, 710 00:36:14,880 --> 00:36:17,799 Speaker 2: it's a solid deal. Now, Steve is going to fight 711 00:36:17,840 --> 00:36:21,239 Speaker 2: against taking this deal. And he's actually right about this 712 00:36:21,320 --> 00:36:23,879 Speaker 2: because Commodore, the people running it are shady as hell. 713 00:36:24,200 --> 00:36:26,080 Speaker 2: They are going to run their company into the ground 714 00:36:26,200 --> 00:36:28,760 Speaker 2: not too long from now. They probably would have fucked 715 00:36:28,800 --> 00:36:31,920 Speaker 2: him in Wosniak on the deal. It's smart that he 716 00:36:31,960 --> 00:36:35,080 Speaker 2: doesn't take this, but it doesn't seem like the smart call. 717 00:36:35,200 --> 00:36:37,960 Speaker 2: And Steve Jobs does the fucking around here, right, yes, 718 00:36:38,480 --> 00:36:40,880 Speaker 2: And this pisses off Wozniak's family. He was like, he 719 00:36:40,960 --> 00:36:43,480 Speaker 2: is going to this is the entire reason they have 720 00:36:43,480 --> 00:36:45,919 Speaker 2: a product to sell is our boy, and he's trying 721 00:36:45,960 --> 00:36:48,160 Speaker 2: to screw him out of a payday, right And I'm 722 00:36:48,160 --> 00:36:51,080 Speaker 2: going to quote again from Infinite Loop. It all came 723 00:36:51,120 --> 00:36:53,280 Speaker 2: to a head one evening in September, as the Apple 724 00:36:53,400 --> 00:36:56,800 Speaker 2: narrative shifted momentarily from the Jobs's house to the Wosney Acts. 725 00:36:57,040 --> 00:37:00,399 Speaker 2: Jerry Wosniak confronted Steve Jobs. He had told his son 726 00:37:00,480 --> 00:37:02,480 Speaker 2: Mark that he was going to make the little son 727 00:37:02,520 --> 00:37:05,040 Speaker 2: of a bitch cry and that'd be the end, and 728 00:37:05,080 --> 00:37:07,880 Speaker 2: that was what he did. He told Jobs, as Mark overheard, 729 00:37:08,120 --> 00:37:10,680 Speaker 2: you don't deserve shit. You haven't produced anything, you haven't 730 00:37:10,719 --> 00:37:14,400 Speaker 2: done anything. Jobs burst into tears. He told Jerry Wosniak 731 00:37:14,440 --> 00:37:16,880 Speaker 2: that the veteran engineer didn't appreciate all that he Steve 732 00:37:16,960 --> 00:37:19,480 Speaker 2: Jobs had done for the company. Then the tearful young 733 00:37:19,520 --> 00:37:22,160 Speaker 2: man turned to his partner and said, was if we're 734 00:37:22,160 --> 00:37:24,759 Speaker 2: not fifty to fifty. You can have the whole thing. 735 00:37:25,440 --> 00:37:28,680 Speaker 2: Whether Steve Jobs cried out of betrayal, surprise, or calculation 736 00:37:28,800 --> 00:37:31,200 Speaker 2: is impossible to know. But even though he cried, as 737 00:37:31,280 --> 00:37:34,239 Speaker 2: Jerry Wosniak had predicted, it was not the end. Through 738 00:37:34,280 --> 00:37:36,399 Speaker 2: the tears, he had called the bluff of this rather 739 00:37:36,520 --> 00:37:39,000 Speaker 2: unusual pairing of a middle aged man fighting in place 740 00:37:39,000 --> 00:37:41,000 Speaker 2: of his grown up son. And when it was over, 741 00:37:41,200 --> 00:37:43,920 Speaker 2: Steve Jobs was still in charge, and he still killed 742 00:37:43,920 --> 00:37:48,120 Speaker 2: the Commodore deal. Cool. And it's interesting to me that 743 00:37:48,120 --> 00:37:51,719 Speaker 2: he has figured out how to use crying as part 744 00:37:51,719 --> 00:37:54,400 Speaker 2: of a strategy of Like, it's not just belittling and 745 00:37:54,400 --> 00:37:56,680 Speaker 2: screaming at people. He knows that he can cry to 746 00:37:56,680 --> 00:38:00,520 Speaker 2: make himself seem sympathetic, and his friend Wozniak, who legitimately 747 00:38:00,560 --> 00:38:04,480 Speaker 2: loves him, will that will turn him around even though 748 00:38:04,520 --> 00:38:05,160 Speaker 2: we've been fighting. 749 00:38:05,239 --> 00:38:07,640 Speaker 3: What a fucking scumbag. 750 00:38:08,040 --> 00:38:11,080 Speaker 2: Yeah, it really is. He is always going to be 751 00:38:11,120 --> 00:38:14,280 Speaker 2: good at playing to Watsdak's sense of loyalty to this friendship, 752 00:38:14,320 --> 00:38:16,160 Speaker 2: which is going to be tested mightily in the years 753 00:38:16,160 --> 00:38:19,160 Speaker 2: to come. Steve is although he is right about killing 754 00:38:19,200 --> 00:38:21,359 Speaker 2: this deal right, it works out much better for them 755 00:38:21,360 --> 00:38:23,320 Speaker 2: both that he does, and so you do have to 756 00:38:23,360 --> 00:38:25,080 Speaker 2: give him credit for that he does not he doesn't 757 00:38:25,080 --> 00:38:27,080 Speaker 2: see this right now, maybe you can say he didn't 758 00:38:27,080 --> 00:38:28,799 Speaker 2: know that at the time. This is still him being 759 00:38:28,880 --> 00:38:31,400 Speaker 2: a con artist, but it does show his instincts are 760 00:38:31,400 --> 00:38:33,799 Speaker 2: pretty good about this sort of thing, right. And so 761 00:38:34,239 --> 00:38:36,600 Speaker 2: after he kills this deal, he sets up meetings with 762 00:38:36,640 --> 00:38:39,680 Speaker 2: a guy named Don Valentine who works at Sequoia Capital. 763 00:38:40,560 --> 00:38:44,000 Speaker 2: Don is a serious business man, right, and Jobs is 764 00:38:44,000 --> 00:38:47,720 Speaker 2: a smelly hippie. And so here's how Brent Schlinder describes 765 00:38:47,760 --> 00:38:50,640 Speaker 2: the way Jobs shows up to this meeting. His jeans 766 00:38:50,680 --> 00:38:53,280 Speaker 2: had holes, his hair was unbrushed, he wore no shoes, 767 00:38:53,320 --> 00:38:57,400 Speaker 2: and he smelled. They only get the meeting because Jobs 768 00:38:57,760 --> 00:39:01,480 Speaker 2: he'll massage his own bare in meetings. 769 00:39:01,320 --> 00:39:05,440 Speaker 3: Like he's so off putting the people's the disgusting goblin. 770 00:39:05,960 --> 00:39:08,600 Speaker 2: They only get this meeting because Jobs talks a marketer, 771 00:39:08,880 --> 00:39:12,839 Speaker 2: Regis McKenna into setting it up. Right, And after this meeting, 772 00:39:12,920 --> 00:39:16,040 Speaker 2: Valentine asks McKenna, why did you send me these renegades 773 00:39:16,080 --> 00:39:20,359 Speaker 2: from the human race? But he says this, he's still 774 00:39:20,400 --> 00:39:22,920 Speaker 2: impressed enough by what they're saying that he connects them 775 00:39:22,960 --> 00:39:26,680 Speaker 2: to an investor, a guy named Mike Markula and Markola 776 00:39:27,200 --> 00:39:29,839 Speaker 2: winds up both investing a bunch of money. He puts 777 00:39:29,880 --> 00:39:32,040 Speaker 2: like one hundred grand of his own money into Apple, 778 00:39:32,280 --> 00:39:36,120 Speaker 2: and he also he basically signs with them for a 779 00:39:36,160 --> 00:39:38,520 Speaker 2: line of credit with Bank of America for like a 780 00:39:38,600 --> 00:39:41,600 Speaker 2: quarter of a million dollars. And in exchange for putting 781 00:39:41,640 --> 00:39:43,960 Speaker 2: this money in and for being the guaranter of this 782 00:39:44,040 --> 00:39:46,560 Speaker 2: line of credit, he gets a third of the company, 783 00:39:46,640 --> 00:39:49,200 Speaker 2: which is, by the way, Mike does very well off 784 00:39:49,239 --> 00:39:53,120 Speaker 2: this deal, right, makes a couple dollars a third of Apple, 785 00:39:54,080 --> 00:39:56,680 Speaker 2: quite a lot of money. His one condition is that 786 00:39:56,719 --> 00:39:59,640 Speaker 2: Wosniak has to quit HP, right, And this is the 787 00:40:00,239 --> 00:40:02,600 Speaker 2: this is a smart thing. Yeah, what Mike's like, If 788 00:40:02,600 --> 00:40:05,359 Speaker 2: I'm gonna put this much money in Wozniak, you got 789 00:40:05,360 --> 00:40:06,719 Speaker 2: to shit or get off the pot. You know. 790 00:40:08,080 --> 00:40:10,200 Speaker 3: This is the saying that Wozniak has done all of 791 00:40:10,239 --> 00:40:13,000 Speaker 3: the things you said without leaving his day job. 792 00:40:13,160 --> 00:40:15,640 Speaker 2: No, No, he's doing this in like evenings when he 793 00:40:15,760 --> 00:40:17,440 Speaker 2: and kind of he's ignoring his wife. 794 00:40:17,320 --> 00:40:19,399 Speaker 3: Niley fucking a podcast. Jesus Christ. 795 00:40:19,600 --> 00:40:22,600 Speaker 2: Yeah, I know, right, he is. He is very uh 796 00:40:22,760 --> 00:40:25,440 Speaker 2: and they're young too, which which makes it easier to 797 00:40:25,800 --> 00:40:26,719 Speaker 2: work out stuff like this. 798 00:40:26,920 --> 00:40:27,600 Speaker 3: That's definitely it. 799 00:40:28,040 --> 00:40:33,080 Speaker 2: And you know who's forever young. The sponsors of our podcast, 800 00:40:33,239 --> 00:40:36,080 Speaker 2: none of them age, and you too will stop aging 801 00:40:36,280 --> 00:40:38,960 Speaker 2: if you buy whatever it is they're selling. The Fountain 802 00:40:38,960 --> 00:40:49,000 Speaker 2: of Youth is here advertising on our show. And we're back, 803 00:40:49,360 --> 00:40:53,080 Speaker 2: having conquered aging. Let's continue the story of Steve Jobs. 804 00:40:53,160 --> 00:40:54,440 Speaker 2: Our cameras are off today. 805 00:40:54,440 --> 00:40:57,600 Speaker 3: But just no, I did not enjoy that ad pivot. 806 00:40:57,800 --> 00:40:58,520 Speaker 2: Well I'm proud of it. 807 00:40:58,560 --> 00:40:59,719 Speaker 3: So yeah, this we're fine. 808 00:40:59,840 --> 00:41:02,560 Speaker 2: I'm proud that we have conquered the fountain of youth, 809 00:41:02,760 --> 00:41:07,400 Speaker 2: you know, like the conquistadors of old. So this is 810 00:41:07,400 --> 00:41:09,080 Speaker 2: the point at which Apple starts to turn into a 811 00:41:09,120 --> 00:41:11,759 Speaker 2: real company. They move out of that famous garage, they 812 00:41:11,760 --> 00:41:13,600 Speaker 2: get a real board of directors, and they get their 813 00:41:13,600 --> 00:41:18,840 Speaker 2: first professional CEO, who is coincidentally named Michael Scott. Again 814 00:41:19,320 --> 00:41:21,920 Speaker 2: the number of people with names that are prominent for 815 00:41:21,960 --> 00:41:25,640 Speaker 2: some other reason. That's the first Apple CEO is literally 816 00:41:25,680 --> 00:41:28,319 Speaker 2: Michael Scott, and he is I will say he is 817 00:41:28,360 --> 00:41:31,120 Speaker 2: as bad at this as the Michael Scott from the offices, 818 00:41:31,480 --> 00:41:35,399 Speaker 2: Like he is not good at this job. Incredible, It's 819 00:41:35,560 --> 00:41:37,720 Speaker 2: very funny. 820 00:41:37,840 --> 00:41:40,200 Speaker 3: Your history is oh Yeah, I'm the guy who couldn't 821 00:41:40,280 --> 00:41:40,800 Speaker 3: run Apple. 822 00:41:41,120 --> 00:41:44,120 Speaker 2: There's so many guys who have that job title, actually, 823 00:41:44,239 --> 00:41:47,520 Speaker 2: including Steve Jobs, including Steve Jobs for a spell. Yeah. 824 00:41:47,680 --> 00:41:51,600 Speaker 2: So Apple begins its rise to global prominence after this point. 825 00:41:51,880 --> 00:41:54,520 Speaker 2: Steve Jobs, now they're making money right, moves into a 826 00:41:54,600 --> 00:41:58,480 Speaker 2: ranch style house in Coupertino alongside his buddy Dan. Now 827 00:41:58,600 --> 00:42:01,279 Speaker 2: Chris Ann works at Apple in the packing department at 828 00:42:01,280 --> 00:42:04,160 Speaker 2: this point, and she's living with Jobs and with Dan Kottkey. 829 00:42:04,640 --> 00:42:06,680 Speaker 2: And this is where we get to an interesting discrepancy 830 00:42:06,760 --> 00:42:10,400 Speaker 2: between the account Isaacson writes based on Steve's recollections, and 831 00:42:10,480 --> 00:42:13,799 Speaker 2: the account Steve's daughter, Lisa Wrights, based on her mother 832 00:42:13,920 --> 00:42:18,280 Speaker 2: Chrisan's recollections. And this is, by the way, my sources 833 00:42:18,280 --> 00:42:20,840 Speaker 2: for this. There's the book Becoming Steve Jobs. There's Isaacson 834 00:42:20,920 --> 00:42:24,360 Speaker 2: Steve's Jobs. There's the book Infinite Loop. There's Inside the 835 00:42:24,400 --> 00:42:28,080 Speaker 2: Magic Kingdom by I think Moritz is his name. Those 836 00:42:28,120 --> 00:42:31,680 Speaker 2: are like my business history book sources for the Steve 837 00:42:31,800 --> 00:42:36,000 Speaker 2: Jobs story. The best book I read preparing for this series, 838 00:42:36,120 --> 00:42:37,759 Speaker 2: and I read this thing cover to cover in about 839 00:42:37,760 --> 00:42:41,720 Speaker 2: a day is Lisa Jobs. Is Lisa I forget exactly 840 00:42:41,760 --> 00:42:43,560 Speaker 2: what her last name is it's like a hyphenated one. 841 00:42:43,560 --> 00:42:46,400 Speaker 2: I think it's Brennan Jobs. She's a really good writer. 842 00:42:46,600 --> 00:42:50,120 Speaker 2: It's something about like, you know, Steve's sister is a 843 00:42:50,160 --> 00:42:53,480 Speaker 2: famous Mota Simpson is a great novelist. Steve thinks he 844 00:42:53,520 --> 00:42:55,120 Speaker 2: could have been a poet. Maybe he could have been 845 00:42:55,160 --> 00:42:57,960 Speaker 2: because like his daughter's actually like, this is not just 846 00:42:58,080 --> 00:43:00,600 Speaker 2: interesting because of the insights. It hasn't a jo It's 847 00:43:00,640 --> 00:43:05,280 Speaker 2: like legitimately an extremely well written and emotionally affecting book. 848 00:43:05,600 --> 00:43:09,239 Speaker 2: Like her story of this, her relationship with this guy 849 00:43:09,320 --> 00:43:12,239 Speaker 2: who is at times abusive and deeply neglective to her 850 00:43:12,320 --> 00:43:16,399 Speaker 2: is like really like moved me. I actually very much 851 00:43:16,480 --> 00:43:21,120 Speaker 2: recommend reading Lisa's book. It's quite good. And in that 852 00:43:21,200 --> 00:43:24,399 Speaker 2: book kind of recalling her mother's recollections of this time 853 00:43:24,440 --> 00:43:27,800 Speaker 2: because Lisa's obviously not around yet, Lisa writes, my parents 854 00:43:27,800 --> 00:43:30,000 Speaker 2: were a couple again, living in a dark brown ranch 855 00:43:30,040 --> 00:43:32,839 Speaker 2: style house in Cooper, Tino, together with a man named Daniel, who, 856 00:43:32,880 --> 00:43:37,640 Speaker 2: along with my parents, also worked at Apple. Isaacson's recollection 857 00:43:37,680 --> 00:43:39,880 Speaker 2: of this makes it sound more like Jobs brought in 858 00:43:39,960 --> 00:43:42,840 Speaker 2: Chris Ann as an afterthought, right. Chris San's recollection is 859 00:43:42,840 --> 00:43:44,720 Speaker 2: we all moved in together and we were all close. 860 00:43:45,640 --> 00:43:48,040 Speaker 2: The way Isaacson describes it, you know, we're hosting all 861 00:43:48,080 --> 00:43:50,600 Speaker 2: sorts of crazy people, is the way that, like I 862 00:43:50,680 --> 00:43:53,120 Speaker 2: think Daniel describes it, And that's kind of the quote 863 00:43:53,120 --> 00:43:55,920 Speaker 2: Isaacson uses that, like they move in together, but it's 864 00:43:55,920 --> 00:43:59,200 Speaker 2: not really that meaningful to Jobs, I feel like chris 865 00:43:59,239 --> 00:44:03,080 Speaker 2: San's probably closer to the truth. But the relationship is tumultuous, 866 00:44:03,160 --> 00:44:06,200 Speaker 2: and chris Anne claims she eventually decides to end it, right, 867 00:44:06,280 --> 00:44:09,200 Speaker 2: She's going to quit Apple, break up with Steve, move 868 00:44:09,280 --> 00:44:11,960 Speaker 2: out to go do something else. We don't know if 869 00:44:12,000 --> 00:44:14,120 Speaker 2: that's true, right. This is you get different accounts of 870 00:44:14,440 --> 00:44:17,480 Speaker 2: from different people about relationships, and to it a certain point, 871 00:44:17,560 --> 00:44:20,120 Speaker 2: you can't really know. It does seem like it's one 872 00:44:20,120 --> 00:44:22,799 Speaker 2: of those things where neither of them is able to 873 00:44:22,880 --> 00:44:25,719 Speaker 2: actually finally break things off. Right. Maybe there's a little 874 00:44:25,719 --> 00:44:28,400 Speaker 2: bit of codependency or something going on here. I don't know, 875 00:44:28,880 --> 00:44:31,719 Speaker 2: But chris Anne says she is planning to leave, and 876 00:44:31,760 --> 00:44:36,160 Speaker 2: before she can her IUD gets expelled without her knowledge 877 00:44:36,400 --> 00:44:39,200 Speaker 2: and she gets pregnant. Right. This is how Lisa Brennan 878 00:44:39,280 --> 00:44:42,160 Speaker 2: Jobs describes what came next, which is her conception right. 879 00:44:42,680 --> 00:44:44,920 Speaker 2: She told my father the next day that she was 880 00:44:44,960 --> 00:44:47,080 Speaker 2: pregnant when they were standing in the middle of a 881 00:44:47,160 --> 00:44:49,960 Speaker 2: room off the kitchen. There was no furniture, just a rug. 882 00:44:50,280 --> 00:44:52,799 Speaker 2: When she told him, he looked furious, clinched his jaw, 883 00:44:52,880 --> 00:44:54,920 Speaker 2: and then ran out the front door and slammed it 884 00:44:54,960 --> 00:44:57,520 Speaker 2: behind him. He drove off. She thought he must have 885 00:44:57,520 --> 00:44:59,480 Speaker 2: gone to talk with an attorney who told him not 886 00:44:59,560 --> 00:45:02,160 Speaker 2: to talk to her, because after that he wouldn't say 887 00:45:02,160 --> 00:45:04,960 Speaker 2: a word. She quit her job in the packing department 888 00:45:05,040 --> 00:45:07,920 Speaker 2: at Apple, too embarrassed to be pregnant with my father's 889 00:45:08,000 --> 00:45:10,239 Speaker 2: child and working at his company, and went to stay 890 00:45:10,280 --> 00:45:13,120 Speaker 2: at different friends' houses. She went on welfare. She had 891 00:45:13,120 --> 00:45:15,680 Speaker 2: no car, no income. She thought of having an abortion, 892 00:45:15,800 --> 00:45:18,040 Speaker 2: but decided not to after a recurring dream of a 893 00:45:18,040 --> 00:45:24,799 Speaker 2: blowtorch between her legs. And that is it's perfectly understandable 894 00:45:24,840 --> 00:45:27,640 Speaker 2: that being told that, like by surprise, you have gotten 895 00:45:27,680 --> 00:45:31,239 Speaker 2: someone pregnant, to have like an initial emotional reaction to it. 896 00:45:31,800 --> 00:45:33,759 Speaker 2: The fact that he never comes back, that he will 897 00:45:33,800 --> 00:45:35,880 Speaker 2: not talk to her about this, that he treats it 898 00:45:35,920 --> 00:45:39,920 Speaker 2: as entirely her fault, is deeply cruel and fucked up. 899 00:45:39,960 --> 00:45:43,680 Speaker 3: Because I think he might actually be worse than Elon Musk. Yes, 900 00:45:44,320 --> 00:45:46,120 Speaker 3: what a fucking monster it is. 901 00:45:46,480 --> 00:45:50,240 Speaker 2: It gets a lot worse. We're just starting here. So Jobs, 902 00:45:50,600 --> 00:45:53,360 Speaker 2: he is enraged at Chris Anne for having the temerity 903 00:45:53,400 --> 00:45:55,480 Speaker 2: to get pregnant. And I think that's important. 904 00:45:56,000 --> 00:45:57,960 Speaker 3: How does the sperm get this levee? 905 00:45:58,160 --> 00:46:01,319 Speaker 2: Where did the sperm come from? In this situation. It's 906 00:46:01,320 --> 00:46:04,800 Speaker 2: important to note he doesn't seem to be specifically pissed 907 00:46:05,040 --> 00:46:08,799 Speaker 2: that she chooses to go through with the pregnancy, right, 908 00:46:09,040 --> 00:46:12,719 Speaker 2: and in fact, he may have supported the idea of 909 00:46:12,760 --> 00:46:14,920 Speaker 2: her going through with the pregnancy. And this is something 910 00:46:15,160 --> 00:46:17,920 Speaker 2: you will not find. First off, I'm going to continue. 911 00:46:18,080 --> 00:46:20,440 Speaker 2: This is a quote from one of Jobs's friends, Greg Calhoun. 912 00:46:20,520 --> 00:46:22,640 Speaker 2: This is what he tells Isaacson at the time about 913 00:46:22,880 --> 00:46:25,880 Speaker 2: why Jobs is so weird about this. Steve was not 914 00:46:26,040 --> 00:46:28,319 Speaker 2: just dealing with Chrisanner or the pregnancy. He could be 915 00:46:28,440 --> 00:46:31,400 Speaker 2: very engaged with you in one moment, but then very disengaged. 916 00:46:31,800 --> 00:46:34,560 Speaker 2: There was a side to him that was frighteningly cold, right, 917 00:46:34,960 --> 00:46:36,600 Speaker 2: And this is the attitude of his friends. He's just 918 00:46:36,719 --> 00:46:40,000 Speaker 2: this guy who compartmentalizes, so he just shuts off in 919 00:46:40,040 --> 00:46:43,040 Speaker 2: his head the possibility that this kid is his and 920 00:46:43,040 --> 00:46:46,160 Speaker 2: that he has any responsibility to it, and he's he's 921 00:46:46,200 --> 00:46:49,319 Speaker 2: so good at doing that that he never revisits that, 922 00:46:49,719 --> 00:46:51,759 Speaker 2: you know, at least not for a very long time. 923 00:46:51,840 --> 00:46:54,279 Speaker 3: A very convenient way to live one's life. 924 00:46:54,520 --> 00:46:56,959 Speaker 2: I don't think that's act. We're building to that, though. 925 00:46:57,320 --> 00:46:59,279 Speaker 2: He begins to tell his coworkers and friends, who all 926 00:46:59,320 --> 00:47:02,600 Speaker 2: knew Chris Anne, that the baby is not his. Decades later, 927 00:47:02,640 --> 00:47:05,680 Speaker 2: he even told Isaacson, I was pretty sure I wasn't 928 00:47:05,680 --> 00:47:11,320 Speaker 2: the only one she was sleeping with, which the number 929 00:47:11,360 --> 00:47:13,399 Speaker 2: of times he will basically say, well, if you weren't 930 00:47:13,440 --> 00:47:15,359 Speaker 2: such a whore, this wouldn't have happened. That is what 931 00:47:15,440 --> 00:47:18,080 Speaker 2: he says, right, I'm not saying that about it like 932 00:47:18,120 --> 00:47:21,400 Speaker 2: that is what Steve says. He's very much blunt and 933 00:47:21,480 --> 00:47:22,680 Speaker 2: cruel about that to her. 934 00:47:22,880 --> 00:47:24,520 Speaker 3: Yeah, I was there when you were saying that. I 935 00:47:24,560 --> 00:47:28,080 Speaker 3: was like, is he blatantly like, oh. 936 00:47:28,040 --> 00:47:31,480 Speaker 2: He's going to tell Time that, and like he's going 937 00:47:31,520 --> 00:47:35,400 Speaker 2: to tell Time magazine that we're building to this. His 938 00:47:35,480 --> 00:47:38,560 Speaker 2: friend Daniel Kottkey describes this, and I think Daniel actually 939 00:47:38,560 --> 00:47:40,600 Speaker 2: does have the measure of jobs here. He describes this 940 00:47:40,640 --> 00:47:43,120 Speaker 2: as a case of jobs using his reality distortion field 941 00:47:43,120 --> 00:47:46,720 Speaker 2: on himself, and Elizabeth Holmes said he considered the option 942 00:47:46,760 --> 00:47:49,439 Speaker 2: of parenthood and considered the option of not being a parent, 943 00:47:49,440 --> 00:47:51,640 Speaker 2: and he decided to believe the latter. He had other 944 00:47:51,640 --> 00:47:55,240 Speaker 2: plans for his life. I think part of that is accurate. 945 00:47:55,360 --> 00:47:58,920 Speaker 2: But this misses an important detail, and it's a detail 946 00:47:58,960 --> 00:48:01,799 Speaker 2: I've only run into and Lisa Brennan Jobs's book, Right, 947 00:48:01,840 --> 00:48:03,600 Speaker 2: you don't get this from Isaacson. You don't get this 948 00:48:03,680 --> 00:48:06,200 Speaker 2: from from Schlender, you don't get this from Moritz, right, 949 00:48:06,440 --> 00:48:12,799 Speaker 2: And this is very important. Right. So Jobs may have 950 00:48:12,880 --> 00:48:16,000 Speaker 2: been on board with the potential of having a certain 951 00:48:16,160 --> 00:48:19,640 Speaker 2: kind of child. Right. And this story is very ably 952 00:48:19,719 --> 00:48:22,480 Speaker 2: told in the book Small Fry by Lisa Brennan Jobs. 953 00:48:22,719 --> 00:48:25,080 Speaker 2: When it comes to the question of how did Chris 954 00:48:25,120 --> 00:48:27,880 Speaker 2: Anne decide to keep the baby? Here is what Jobs 955 00:48:27,920 --> 00:48:31,120 Speaker 2: told Isaacson. First. This is what Jobs says to Isaacson 956 00:48:31,400 --> 00:48:33,560 Speaker 2: late in life when he is the great Steve Jobs 957 00:48:33,600 --> 00:48:35,919 Speaker 2: about this. I was all in favor of her getting 958 00:48:35,920 --> 00:48:38,080 Speaker 2: an abortion, but she didn't know what to do. She 959 00:48:38,160 --> 00:48:40,640 Speaker 2: thought about it repeatedly and decided not to or I 960 00:48:40,640 --> 00:48:42,759 Speaker 2: don't know that she ever really decided. I think time 961 00:48:42,840 --> 00:48:46,280 Speaker 2: just decided for her. That is what Job says. I wanted. 962 00:48:46,400 --> 00:48:48,719 Speaker 2: I thought she should she should get an abortion. She 963 00:48:48,920 --> 00:48:51,440 Speaker 2: just kind of waited until that wasn't an option anymore. 964 00:48:51,480 --> 00:48:52,600 Speaker 3: Except he didn't talk to us. 965 00:48:52,719 --> 00:48:55,359 Speaker 2: How would he except how would he know? Right? This 966 00:48:55,400 --> 00:48:58,440 Speaker 2: is not what chris Anne says. Chris Anne tells Lisa 967 00:48:58,680 --> 00:49:00,880 Speaker 2: that to make the decision about whether or not to 968 00:49:01,000 --> 00:49:05,319 Speaker 2: keep this embryo, she consults with a Buddhist monk. Her 969 00:49:05,360 --> 00:49:09,480 Speaker 2: parents knew. Come, come on right, this paragraph you will 970 00:49:09,520 --> 00:49:13,000 Speaker 2: not catch in any of these more popular biographies of jobs, 971 00:49:13,320 --> 00:49:17,120 Speaker 2: quote have the child. Cobun had advised, if you need help, 972 00:49:17,200 --> 00:49:19,719 Speaker 2: I'll help you, but in the intervening years he had 973 00:49:19,719 --> 00:49:22,120 Speaker 2: not offered any help. No one had promised as much 974 00:49:22,160 --> 00:49:24,279 Speaker 2: as Kobun or had seemed to my mother at the 975 00:49:24,280 --> 00:49:27,359 Speaker 2: time as trustworthy. At the time, my young father had 976 00:49:27,400 --> 00:49:30,160 Speaker 2: also trusted Cobun, who told him that if I turned 977 00:49:30,160 --> 00:49:32,120 Speaker 2: out to be a boy, I would be part of 978 00:49:32,120 --> 00:49:35,520 Speaker 2: a spiritual patrimony, and in that case my father should 979 00:49:35,520 --> 00:49:38,000 Speaker 2: claim me and support me when it turned out I 980 00:49:38,080 --> 00:49:40,479 Speaker 2: was a girl. My mother later found out from others 981 00:49:40,480 --> 00:49:43,520 Speaker 2: in the community. Cobun had told my father he had 982 00:49:43,560 --> 00:49:48,640 Speaker 2: no obligation to care for my mother and me. Oh, 983 00:49:48,920 --> 00:49:51,720 Speaker 2: that is a very different story than Jobs gets. 984 00:49:52,120 --> 00:49:54,759 Speaker 3: I think Steve Job says why he thought it was 985 00:49:54,800 --> 00:49:55,320 Speaker 3: too kind? 986 00:49:56,280 --> 00:50:00,440 Speaker 2: Yeah, yeah, it was not a very good person. 987 00:50:00,680 --> 00:50:05,239 Speaker 3: That is. Yes, I realized the title of this show. 988 00:50:05,320 --> 00:50:06,520 Speaker 3: But yeh fucking christ. 989 00:50:06,680 --> 00:50:09,840 Speaker 2: Yeah, it's so much worse than you get in the 990 00:50:09,880 --> 00:50:12,439 Speaker 2: other versions of this story. And you know, I can't 991 00:50:12,480 --> 00:50:15,720 Speaker 2: say who is totally right, you know, but but Lisa 992 00:50:15,719 --> 00:50:17,880 Speaker 2: Brennan Jobs' book rings truer to me. 993 00:50:18,320 --> 00:50:21,719 Speaker 3: I would be shocked if the answer was the nice story. 994 00:50:22,239 --> 00:50:24,759 Speaker 2: And this is consistent with the stories Jobs tells about 995 00:50:24,800 --> 00:50:27,200 Speaker 2: all of the other times that he was He based 996 00:50:27,200 --> 00:50:28,960 Speaker 2: his life on these kind of decisions based in his 997 00:50:29,000 --> 00:50:32,759 Speaker 2: spiritual beliefs, right, it is very consistent with that. So 998 00:50:34,000 --> 00:50:36,719 Speaker 2: chris Anne has the baby. She has it on their 999 00:50:36,760 --> 00:50:39,960 Speaker 2: friend Robert's farm up in Oregon, and Steve arrives a 1000 00:50:40,000 --> 00:50:42,640 Speaker 2: couple of days after the birth, at which point he 1001 00:50:42,719 --> 00:50:45,279 Speaker 2: proceeds to tell all their old friends he is there 1002 00:50:45,360 --> 00:50:47,719 Speaker 2: to see his child, and he tells all of his 1003 00:50:47,800 --> 00:50:50,400 Speaker 2: old friends on the farm, it's not my kid. And 1004 00:50:50,440 --> 00:50:53,759 Speaker 2: again Robert Friedland, who owns the farm, not a great man. 1005 00:50:53,800 --> 00:50:57,239 Speaker 2: This man becomes a mining billionaire. But Robert's like, dude, 1006 00:50:57,239 --> 00:50:59,400 Speaker 2: what are you talking about? She looks just like you, Like, 1007 00:50:59,640 --> 00:51:02,720 Speaker 2: come on, man, like we've all seen you two together. 1008 00:51:03,040 --> 00:51:06,120 Speaker 2: She looks exactly like you. This is obviously your kid. 1009 00:51:06,280 --> 00:51:09,440 Speaker 2: Stop fucking being bullshitting around about this. 1010 00:51:09,640 --> 00:51:11,600 Speaker 3: You know that this is like not the guy you 1011 00:51:11,640 --> 00:51:13,160 Speaker 3: want to be the moral power gone age. 1012 00:51:13,320 --> 00:51:16,400 Speaker 2: Yes, no, And it does seem everyone who is friends 1013 00:51:16,400 --> 00:51:19,680 Speaker 2: with Jobs who knows him, and Chris Anne immediately is like, well, yeah, 1014 00:51:19,680 --> 00:51:22,759 Speaker 2: this is obviously his kid, right, you just don't take 1015 00:51:22,760 --> 00:51:30,200 Speaker 2: one look at her. Yeah exactly. And credit to Schwarzenegger, 1016 00:51:30,239 --> 00:51:32,719 Speaker 2: He's made a lot of morally compromised decisions in his life. 1017 00:51:32,719 --> 00:51:35,200 Speaker 2: He immediately was like, yeah, I mean this is my kid. 1018 00:51:35,200 --> 00:51:35,760 Speaker 3: That's mine. 1019 00:51:36,040 --> 00:51:40,160 Speaker 2: This is my kid, and I'm never going to yeah exactly. 1020 00:51:42,680 --> 00:51:45,760 Speaker 2: The Apple Too had been released not long before Lisa's birth, 1021 00:51:45,800 --> 00:51:49,880 Speaker 2: again based on Wosneiak's original design, and it very quickly 1022 00:51:49,880 --> 00:51:52,480 Speaker 2: becomes the most successful piece of its day. It's going 1023 00:51:52,520 --> 00:51:55,160 Speaker 2: to spell sell more than six million units over the 1024 00:51:55,160 --> 00:51:56,960 Speaker 2: course of a decade and a half on the market 1025 00:51:57,040 --> 00:52:00,160 Speaker 2: in varying forms, and the rocket like success of The 1026 00:52:00,200 --> 00:52:03,160 Speaker 2: Apple Too prompts a run of investments in Apple, and 1027 00:52:03,200 --> 00:52:06,719 Speaker 2: the company goes public in nineteen eighty, and in that 1028 00:52:06,800 --> 00:52:09,520 Speaker 2: whole time period from the Apple twos release, which roughly 1029 00:52:09,560 --> 00:52:14,400 Speaker 2: coincides with Chrisanne's pregnancy, to the IPO, Steve pretends the 1030 00:52:14,520 --> 00:52:18,560 Speaker 2: daughter he'd named was not his. He repeatedly denies her 1031 00:52:18,600 --> 00:52:21,760 Speaker 2: and denies he as any responsibility to this kid, Chris Sanne. 1032 00:52:21,760 --> 00:52:23,840 Speaker 2: For the first three years or so, Lisa's alive is 1033 00:52:23,880 --> 00:52:26,840 Speaker 2: barely getting by. She baby sits at a daycare, She 1034 00:52:27,040 --> 00:52:30,320 Speaker 2: lives off welfare and odd waitressing jobs. At one point, 1035 00:52:30,360 --> 00:52:32,360 Speaker 2: she has to move into a group home for women 1036 00:52:32,400 --> 00:52:36,400 Speaker 2: who are considering adoption right because she just cannot support 1037 00:52:36,400 --> 00:52:39,399 Speaker 2: herself and Steve Jobs's kid otherwise. 1038 00:52:39,840 --> 00:52:43,720 Speaker 3: As she watches the kid's father just get insanely. 1039 00:52:43,120 --> 00:52:46,600 Speaker 2: Well, yeah, he about to. He hasn't gone public yet. 1040 00:52:46,600 --> 00:52:49,480 Speaker 2: This is criticism way this time's out. It is about to, 1041 00:52:49,560 --> 00:52:51,600 Speaker 2: and he's doing quite well. He's certainly doing well enough 1042 00:52:51,640 --> 00:52:53,600 Speaker 2: to help her not be in poverty. 1043 00:52:53,280 --> 00:52:54,799 Speaker 3: Right to pay in any way. 1044 00:52:55,440 --> 00:52:59,800 Speaker 2: Jobs is forced to take responsibility for Lisa in nineteen 1045 00:52:59,840 --> 00:53:04,000 Speaker 2: eight because the state of California finds out that the 1046 00:53:04,000 --> 00:53:07,520 Speaker 2: mother of Steve Jobs's child is on welfare and it's 1047 00:53:07,520 --> 00:53:10,560 Speaker 2: basically like, why is the state of California paying for 1048 00:53:10,640 --> 00:53:13,600 Speaker 2: this kid when you're Steve Jobs? And so the District 1049 00:53:13,600 --> 00:53:16,960 Speaker 2: Attorney of San Mateo County sues him for child support. 1050 00:53:17,280 --> 00:53:20,360 Speaker 2: Fuck yeah, California's attitude is like, yeah, we shouldn't be 1051 00:53:20,360 --> 00:53:24,040 Speaker 2: paying for this right, Jobs deny his paternity. He's like, well, 1052 00:53:24,080 --> 00:53:27,160 Speaker 2: I'm sterile, it couldn't be my kid, And so the 1053 00:53:27,239 --> 00:53:29,720 Speaker 2: State's like, well, then let's have you take a fucking 1054 00:53:29,800 --> 00:53:33,040 Speaker 2: DNA test. Why is he lying when science exists? 1055 00:53:33,080 --> 00:53:36,920 Speaker 3: Why is he lying? It's why this is the Guru 1056 00:53:37,080 --> 00:53:41,160 Speaker 3: told him he wouldn't have any responsibility, and he's a 1057 00:53:41,239 --> 00:53:44,920 Speaker 3: huge asshole, and most people based on this history have 1058 00:53:45,040 --> 00:53:47,040 Speaker 3: never just gone prove it, Steve you. 1059 00:53:47,120 --> 00:53:49,759 Speaker 2: Fuck you fucking asshole, asshole. 1060 00:53:49,840 --> 00:53:53,080 Speaker 3: But he's also like dumb. 1061 00:53:53,360 --> 00:53:56,600 Speaker 2: Well this is I'll say, not in defense of him, 1062 00:53:56,680 --> 00:53:59,520 Speaker 2: but this is basically the first moment at which he 1063 00:53:59,600 --> 00:54:02,080 Speaker 2: could be made to take a DNA test. They have 1064 00:54:02,360 --> 00:54:05,160 Speaker 2: just that's just become a thing. And in fact, the 1065 00:54:05,200 --> 00:54:08,360 Speaker 2: maximum that a DNA test can like say that a 1066 00:54:08,440 --> 00:54:11,319 Speaker 2: kid is likely your kid is like a ninety four 1067 00:54:11,440 --> 00:54:14,000 Speaker 2: percent something like that rate of confidence, Right, that's as 1068 00:54:14,040 --> 00:54:16,160 Speaker 2: high as it will go at the time, and that's 1069 00:54:16,160 --> 00:54:19,200 Speaker 2: how highly confident the test is that this is his kid, right, 1070 00:54:19,880 --> 00:54:22,000 Speaker 2: Like he's like, it's not mine. The States like take 1071 00:54:22,000 --> 00:54:24,160 Speaker 2: a DNA test, and the DNA test says like, this 1072 00:54:24,320 --> 00:54:27,680 Speaker 2: is definitely his fucking child. And as a fucked up aside, 1073 00:54:28,160 --> 00:54:31,080 Speaker 2: Lisa is so small when they do this that they 1074 00:54:31,120 --> 00:54:34,080 Speaker 2: have to like try several times to draw blood from her. 1075 00:54:34,080 --> 00:54:36,400 Speaker 2: They have to keep poking her because she's she's so 1076 00:54:36,560 --> 00:54:38,759 Speaker 2: tiny that it's hard for them to get a vein. 1077 00:54:39,760 --> 00:54:43,759 Speaker 2: So he puts her through this too, his child. The 1078 00:54:43,800 --> 00:54:46,080 Speaker 2: test does prove that she's his, and so the court 1079 00:54:46,120 --> 00:54:49,000 Speaker 2: requires him to pay them back for past welfare payments 1080 00:54:49,000 --> 00:54:52,000 Speaker 2: made to Chris Ann, and it authorizes child support payments 1081 00:54:52,000 --> 00:54:55,000 Speaker 2: of five hundred dollars a month, plus it requires him 1082 00:54:55,000 --> 00:54:58,239 Speaker 2: to provide medical insurance for the child. The case is 1083 00:54:58,280 --> 00:55:02,839 Speaker 2: finalized in December of nineteen, right before Apple's IPO, and 1084 00:55:03,080 --> 00:55:05,880 Speaker 2: it's kind of surprising to Chris Anne at first that, like, 1085 00:55:06,000 --> 00:55:10,840 Speaker 2: after literally months of delaying this case, suddenly his lawyers 1086 00:55:10,880 --> 00:55:14,200 Speaker 2: are like, yes, let's sign, let's lock this down right now. 1087 00:55:14,600 --> 00:55:16,839 Speaker 2: And the reason why they suddenly change is that four 1088 00:55:16,920 --> 00:55:20,920 Speaker 2: days after they sign the papers, Apple goes public and 1089 00:55:21,000 --> 00:55:23,440 Speaker 2: overnight Steve Jobs is worth nearly a quarter of a 1090 00:55:23,440 --> 00:55:27,880 Speaker 2: billion dollars. They needed to settle this before that happened, 1091 00:55:28,200 --> 00:55:31,120 Speaker 2: so he didn't have to pay more money to support 1092 00:55:31,160 --> 00:55:41,120 Speaker 2: his child. Hm. Cool guy, great, great dude. So before 1093 00:55:41,120 --> 00:55:43,759 Speaker 2: the IPO hits, he actually has to inform members of 1094 00:55:43,800 --> 00:55:47,360 Speaker 2: the Apple board that he's fighting this child support case, 1095 00:55:47,520 --> 00:55:49,880 Speaker 2: right and even at this late moment, months before he 1096 00:55:49,920 --> 00:55:53,120 Speaker 2: will accept paternity for this child, board member Arthur Rock 1097 00:55:53,200 --> 00:55:56,640 Speaker 2: recalls he kept insisting that there was a large probability 1098 00:55:56,640 --> 00:56:01,280 Speaker 2: that he wasn't the father. He was delusional. So Apple 1099 00:56:01,320 --> 00:56:04,279 Speaker 2: goes public and it's it's huge news. Number one, they're 1100 00:56:04,320 --> 00:56:07,560 Speaker 2: selling computers faster than anyone ever has. They make personal 1101 00:56:07,560 --> 00:56:12,960 Speaker 2: computing like a massive industry, right. And number two, the 1102 00:56:13,000 --> 00:56:16,720 Speaker 2: Apple going public, Like three hundred people become millionaires overnight, 1103 00:56:16,800 --> 00:56:19,560 Speaker 2: This has never happened before. All of the way that 1104 00:56:19,640 --> 00:56:23,280 Speaker 2: all startups are obsessed with this IPO, with like everyone 1105 00:56:23,320 --> 00:56:25,560 Speaker 2: getting rich overnight. You know, all the reasons open Ai 1106 00:56:25,680 --> 00:56:27,560 Speaker 2: is making decisions it's making so it can get that 1107 00:56:27,640 --> 00:56:31,200 Speaker 2: eighty billion dollar whatever evaluation, and all of the early 1108 00:56:31,200 --> 00:56:34,399 Speaker 2: employees who have who have stock right now will get rich. 1109 00:56:34,920 --> 00:56:37,920 Speaker 2: All of like that whole part of Silicon Valley culture 1110 00:56:38,239 --> 00:56:40,839 Speaker 2: starts as a result of the mythic role of this 1111 00:56:40,960 --> 00:56:43,759 Speaker 2: Apple IPO is going to have in everybody's mind. Right, 1112 00:56:44,160 --> 00:56:46,520 Speaker 2: this is such a crucial moment for how the tech 1113 00:56:46,560 --> 00:56:50,080 Speaker 2: industry winds up being what it is today. Right, And 1114 00:56:50,160 --> 00:56:52,400 Speaker 2: so because this is such a huge story, Jobs is 1115 00:56:52,440 --> 00:56:56,239 Speaker 2: a celebrity after the IPO, and Michael Moritz, who is 1116 00:56:56,280 --> 00:56:58,279 Speaker 2: going to write the first book about Apple, writes an 1117 00:56:58,400 --> 00:57:01,480 Speaker 2: article about him for Time magazine and it's it's funny. 1118 00:57:01,800 --> 00:57:04,439 Speaker 2: Jobs hates Moritz because of how this works out, because 1119 00:57:04,480 --> 00:57:07,359 Speaker 2: he is convinced that he was promised he was going 1120 00:57:07,360 --> 00:57:10,080 Speaker 2: to be Times Man of the Year, and Time winds 1121 00:57:10,200 --> 00:57:13,520 Speaker 2: up making the Personal Computer Man of the Year and 1122 00:57:13,600 --> 00:57:17,120 Speaker 2: just writes a very fawning story about Jobs. Jobs is 1123 00:57:17,160 --> 00:57:21,120 Speaker 2: convinced it's because Daniel Kottkey, basically says, tells part of 1124 00:57:21,160 --> 00:57:22,919 Speaker 2: the story of the fact that he has this kid 1125 00:57:22,960 --> 00:57:25,760 Speaker 2: and is pretending it's not his right. He says that 1126 00:57:25,800 --> 00:57:28,800 Speaker 2: in his interview effectively, and Job is convinced that's why 1127 00:57:28,840 --> 00:57:31,200 Speaker 2: Time didn't make me, so he never won. He never 1128 00:57:31,240 --> 00:57:35,360 Speaker 2: forgives kott Key forgure this, and he blacklists Morris Moritz for. 1129 00:57:35,320 --> 00:57:37,920 Speaker 3: All the time. I like that it's not because he 1130 00:57:38,040 --> 00:57:40,640 Speaker 3: did the thing. It's that he told someone. Yes, like 1131 00:57:40,680 --> 00:57:43,120 Speaker 3: it's yes, it's not that time was like, hey, that 1132 00:57:43,240 --> 00:57:44,760 Speaker 3: sounds morally reprehensible. 1133 00:57:45,000 --> 00:57:48,320 Speaker 2: Yeah, it's that they knew at all. Yeah. And it's 1134 00:57:48,360 --> 00:57:52,120 Speaker 2: in this time interview because Moritz brings up you know, 1135 00:57:52,160 --> 00:57:54,880 Speaker 2: I've heard about this kid and that you're deny paternity. 1136 00:57:55,680 --> 00:57:59,439 Speaker 2: Jobs says to Moritz for this time article, that's going 1137 00:57:59,480 --> 00:58:03,040 Speaker 2: to be like everywhere in the United States, twenty eight 1138 00:58:03,040 --> 00:58:05,680 Speaker 2: percent of the male population in the United States could 1139 00:58:05,680 --> 00:58:08,960 Speaker 2: be the father. He does this like tortured math based 1140 00:58:09,000 --> 00:58:11,439 Speaker 2: on the DNA test to be like, well, the tests 1141 00:58:11,440 --> 00:58:15,000 Speaker 2: aren't very good and technically a quarter is what he's says. Hun, 1142 00:58:16,680 --> 00:58:19,160 Speaker 2: That's what he is trying to say, is like the 1143 00:58:19,200 --> 00:58:22,200 Speaker 2: test is so inaccurate, a bunch of people could be 1144 00:58:22,240 --> 00:58:25,280 Speaker 2: the father. It's not conclusive. What people interpret it is 1145 00:58:25,320 --> 00:58:27,200 Speaker 2: the way you interpret it and the way Chris Anne 1146 00:58:27,200 --> 00:58:30,680 Speaker 2: interprets it, which is that he's saying she's a slut, right, 1147 00:58:31,000 --> 00:58:34,800 Speaker 2: And that is how Lisa in her book relates her 1148 00:58:34,880 --> 00:58:40,240 Speaker 2: mom reading this article and it just destroys her for days, 1149 00:58:40,320 --> 00:58:44,160 Speaker 2: for weeks, she is like depressed like it is that 1150 00:58:44,360 --> 00:58:48,240 Speaker 2: it goes this article in Lisa's childhood is like a bomb, 1151 00:58:48,720 --> 00:58:51,160 Speaker 2: and like, how does how does your mom explain to 1152 00:58:51,200 --> 00:58:53,920 Speaker 2: you that your dad is staying saying stuff like that 1153 00:58:54,000 --> 00:58:58,880 Speaker 2: about you? You know, like that is beyond cruel, Like 1154 00:58:58,960 --> 00:59:02,280 Speaker 2: it's such an evil, evil way to treat not just 1155 00:59:02,360 --> 00:59:05,280 Speaker 2: the mother of your child, but a child. You know, 1156 00:59:05,920 --> 00:59:10,240 Speaker 2: it's it's pretty vile shit. So I'm going to quote 1157 00:59:10,280 --> 00:59:13,680 Speaker 2: again from Liz's book, and this is her describing not 1158 00:59:13,760 --> 00:59:16,240 Speaker 2: long after this, you know, right after the IPO and 1159 00:59:16,280 --> 00:59:20,120 Speaker 2: after the case gets finalized, her first meeting with her father. 1160 00:59:20,880 --> 00:59:23,120 Speaker 2: Just after the court case was finalized, my father came 1161 00:59:23,120 --> 00:59:25,200 Speaker 2: to visit me once at our house in Menlo Park, 1162 00:59:25,240 --> 00:59:27,840 Speaker 2: where we had rented a detached studio. It was the 1163 00:59:27,840 --> 00:59:29,880 Speaker 2: first time I'd seen him since I'd been a newborn 1164 00:59:29,880 --> 00:59:32,600 Speaker 2: in Oregon. You know who I am, he asked, He 1165 00:59:32,600 --> 00:59:34,600 Speaker 2: flipped his hair out of his eyes. I was three 1166 00:59:34,680 --> 00:59:38,000 Speaker 2: years old. I didn't I'm your father like he was 1167 00:59:38,080 --> 00:59:40,200 Speaker 2: Darth Vader, my mother said later when she told me 1168 00:59:40,240 --> 00:59:42,960 Speaker 2: the story, I'm one of the most important people you 1169 00:59:43,000 --> 00:59:43,600 Speaker 2: will ever know. 1170 00:59:43,720 --> 00:59:48,160 Speaker 1: He's sorry here, I know, you fucking asshole. What a 1171 00:59:48,240 --> 00:59:51,720 Speaker 1: fucking asshole, piece of shit moon where to dump to 1172 00:59:51,760 --> 00:59:57,120 Speaker 1: your diary daughter for the first time. Fucking hell, the 1173 00:59:57,120 --> 01:00:01,120 Speaker 1: most precious gift you could ever have, and treating it 1174 01:00:01,160 --> 01:00:06,520 Speaker 1: this way just outrageous. So this is not the end 1175 01:00:06,520 --> 01:00:09,960 Speaker 1: of the Steve Jobs being an asshole. Around nineteen eighty story, 1176 01:00:10,400 --> 01:00:13,200 Speaker 1: several other people get fucked over in the Apple IPO. 1177 01:00:13,320 --> 01:00:17,440 Speaker 2: Again. This is like the foundational myth of Silicon Valley. 1178 01:00:17,760 --> 01:00:21,200 Speaker 2: Basically all of startup and VC culture revolves around the 1179 01:00:21,280 --> 01:00:24,160 Speaker 2: resonance of this moment. But not everyone who had built 1180 01:00:24,200 --> 01:00:26,440 Speaker 2: Apple got rich. Steve had brought in a lot of 1181 01:00:26,480 --> 01:00:29,160 Speaker 2: brilliant people to do crucial work as contractors. He had 1182 01:00:29,160 --> 01:00:31,440 Speaker 2: pushed them all to told them the work we're doing, 1183 01:00:31,440 --> 01:00:34,080 Speaker 2: we are changing the world, this is crucial work. And 1184 01:00:34,080 --> 01:00:36,320 Speaker 2: then when they finished their task, He's like, why would 1185 01:00:36,320 --> 01:00:38,280 Speaker 2: I cut any of these guys in on stock? I 1186 01:00:38,320 --> 01:00:40,680 Speaker 2: don't like fuck them, you know they already did the 1187 01:00:40,680 --> 01:00:43,520 Speaker 2: thing I need from them. One of these people was 1188 01:00:43,640 --> 01:00:47,800 Speaker 2: Daniel Kottke, his former best friend and roommate. Kotkey had 1189 01:00:47,840 --> 01:00:49,240 Speaker 2: been like a couple of times, been like, hey, am 1190 01:00:49,240 --> 01:00:51,480 Speaker 2: I going to get any stock, and Jobs was like, 1191 01:00:51,600 --> 01:00:53,760 Speaker 2: it'll be fine, don't worry about it, and he was like, 1192 01:00:53,800 --> 01:00:58,560 Speaker 2: I trusted him, so I didn't push for anything. In reality, 1193 01:00:59,080 --> 01:01:03,880 Speaker 2: Jobs ensured was cut out entirely right. And when Isaacson 1194 01:01:03,960 --> 01:01:06,480 Speaker 2: interviewed some of Jobs's friends who worked at Apple about this, 1195 01:01:06,600 --> 01:01:09,040 Speaker 2: one of them said that Jobs is quote anti loyal. 1196 01:01:09,120 --> 01:01:12,760 Speaker 2: He has to abandon the people that he's close to, and. 1197 01:01:12,880 --> 01:01:14,120 Speaker 3: The fuck does that mean? 1198 01:01:14,280 --> 01:01:14,880 Speaker 2: What the fuck? 1199 01:01:15,960 --> 01:01:19,160 Speaker 3: Just Eve an asshole. He's a selfish piece of shit. 1200 01:01:19,560 --> 01:01:22,160 Speaker 2: He is a differently He's not the kind of asshole 1201 01:01:22,200 --> 01:01:24,240 Speaker 2: everyone else at Apple is. Right, And for an example 1202 01:01:24,240 --> 01:01:27,400 Speaker 2: of how singular a piece of shit he is, Rod Holt, 1203 01:01:27,560 --> 01:01:29,760 Speaker 2: the Marxist who built the power supply. He gets a 1204 01:01:29,760 --> 01:01:32,040 Speaker 2: lot of options, right, He's going to be very rich 1205 01:01:32,040 --> 01:01:34,200 Speaker 2: as a result of this. And he goes to Jobs 1206 01:01:34,240 --> 01:01:36,400 Speaker 2: and he's like, look, man, how about I'm going to 1207 01:01:36,440 --> 01:01:38,640 Speaker 2: give Cockkey some of my options. It's not right to 1208 01:01:38,640 --> 01:01:40,280 Speaker 2: cut him out. He's been with us since the beginning. 1209 01:01:40,280 --> 01:01:42,240 Speaker 2: I'm going to give him some of mine if you'll 1210 01:01:42,320 --> 01:01:44,840 Speaker 2: match them, right, if you'll equal the number of options 1211 01:01:44,880 --> 01:01:46,760 Speaker 2: I'm going to give him. And Job says, okay, I'll 1212 01:01:46,800 --> 01:01:52,080 Speaker 2: give him zero. Now. The savior of the day here 1213 01:01:52,360 --> 01:01:56,880 Speaker 2: is Steve Wozniak before the IPO, even before Kotkey gets 1214 01:01:56,880 --> 01:01:59,439 Speaker 2: cut out, Wozniak realizes that a lot of like these, 1215 01:01:59,760 --> 01:02:02,400 Speaker 2: a lot of these contractors are getting fucked and he 1216 01:02:02,440 --> 01:02:05,120 Speaker 2: has a bunch of these like founder's stock options, and 1217 01:02:05,160 --> 01:02:08,240 Speaker 2: so he he takes two thousands of these options and 1218 01:02:08,280 --> 01:02:11,480 Speaker 2: he gives sells them for basically pennies to forty mid 1219 01:02:11,560 --> 01:02:14,360 Speaker 2: level employees who he thought had gotten screwed, and most 1220 01:02:14,360 --> 01:02:16,520 Speaker 2: of them wind up with enough money to buy a house. Right. 1221 01:02:16,560 --> 01:02:19,520 Speaker 2: They don't get rich, but they they get something as 1222 01:02:19,520 --> 01:02:22,840 Speaker 2: a result of this because of Wosniac. And when Wosniak 1223 01:02:22,920 --> 01:02:25,320 Speaker 2: finds out that cot Key has been fucked out, he 1224 01:02:25,400 --> 01:02:27,880 Speaker 2: straight up gives Kotkey a bunch of his options. He 1225 01:02:27,920 --> 01:02:30,680 Speaker 2: does this to several people that job screws out, right 1226 01:02:31,160 --> 01:02:33,680 Speaker 2: like Wosnik. There's like jokes at Apple that Wosniak's going 1227 01:02:33,720 --> 01:02:36,480 Speaker 2: to go broke himself because he gives so many of 1228 01:02:36,520 --> 01:02:39,680 Speaker 2: his options to people that jobs cut out of the 1229 01:02:39,840 --> 01:02:43,280 Speaker 2: of the IPO, which says a lot about Wosniak and 1230 01:02:43,320 --> 01:02:47,680 Speaker 2: his attitudes as much as the Angels above the Angels 1231 01:02:47,680 --> 01:02:51,760 Speaker 2: the Steve Wosniac story, right, yeah, and it says a 1232 01:02:51,800 --> 01:02:54,919 Speaker 2: lot obviously about Jobs too. But yeah, that's uh, that's 1233 01:02:54,960 --> 01:02:56,320 Speaker 2: part two. How you feel it ed. 1234 01:02:58,000 --> 01:03:01,040 Speaker 3: I feel bad. I feel bad about Steve Jobs because 1235 01:03:01,040 --> 01:03:03,080 Speaker 3: I already knew he was a deadbeat dad. I knew 1236 01:03:03,080 --> 01:03:05,400 Speaker 3: he was a horror show of a person, an abusive 1237 01:03:05,600 --> 01:03:08,880 Speaker 3: manager who used to He famously screamed at the mobile 1238 01:03:09,000 --> 01:03:11,480 Speaker 3: Me team, and there were people the first version of 1239 01:03:11,680 --> 01:03:15,040 Speaker 3: iCloud effectively screamed at them, would fire people in elevators, 1240 01:03:16,120 --> 01:03:18,280 Speaker 3: and I didn't think he would be so I knew 1241 01:03:18,280 --> 01:03:22,680 Speaker 3: it'd be bad. I didn't know he was this. By comparison, 1242 01:03:22,840 --> 01:03:26,080 Speaker 3: most of these Silicon Valley people who are aspiring to 1243 01:03:26,120 --> 01:03:29,920 Speaker 3: be Steve Jobs are actually nailing the personality. 1244 01:03:29,360 --> 01:03:31,160 Speaker 2: Yeah, just not the execution. 1245 01:03:31,760 --> 01:03:36,120 Speaker 3: Yes, they don't see because I think that he from 1246 01:03:36,120 --> 01:03:39,400 Speaker 3: what you've told me, he was quite an impressive orator, 1247 01:03:39,400 --> 01:03:41,160 Speaker 3: and you could tell that from his presentations as well. 1248 01:03:41,200 --> 01:03:44,600 Speaker 3: But also he knew when not to piss people off 1249 01:03:45,040 --> 01:03:47,760 Speaker 3: and when to be nice. Yea, even if that was 1250 01:03:47,840 --> 01:03:52,120 Speaker 3: quite rare, making him so much worse like Mark Andresen 1251 01:03:54,040 --> 01:03:59,080 Speaker 3: by comparison. Actually, no, we don't know his past either, 1252 01:03:59,200 --> 01:04:01,479 Speaker 3: Like we'll probably get a that proves him just as bad. 1253 01:04:01,560 --> 01:04:04,240 Speaker 3: But all of these people right now, they're really like 1254 01:04:04,320 --> 01:04:07,440 Speaker 3: micro jobs, is they don't They lacked his sociopathy. 1255 01:04:08,200 --> 01:04:14,040 Speaker 2: Yeah, they lacked the mix of sociopathy and actually understanding 1256 01:04:14,080 --> 01:04:14,800 Speaker 2: human nature. 1257 01:04:15,280 --> 01:04:17,320 Speaker 3: Yes, And that's the thing. I think that that is 1258 01:04:17,360 --> 01:04:20,520 Speaker 3: the real thing that while these people today have his 1259 01:04:20,600 --> 01:04:23,960 Speaker 3: sociopathy or his narcissism or what have you, they lack 1260 01:04:24,520 --> 01:04:28,240 Speaker 3: his actual ability to understand people and understand that He 1261 01:04:28,280 --> 01:04:29,760 Speaker 3: could cry or yell. 1262 01:04:30,720 --> 01:04:38,040 Speaker 2: Yeah, yeah, andreson cry. Yeah, that's all cool. Good, good shit. 1263 01:04:38,560 --> 01:04:41,160 Speaker 2: Well ed, do you have a have anything you gotta 1264 01:04:41,200 --> 01:04:41,640 Speaker 2: plug here? 1265 01:04:42,120 --> 01:04:45,040 Speaker 3: Well, I have a podcast on cool Zone Media called 1266 01:04:45,160 --> 01:04:47,520 Speaker 3: Better Offline. It's a weekly tech show about some of 1267 01:04:47,520 --> 01:04:50,000 Speaker 3: the Silicon Valley people that you might have heard us 1268 01:04:50,000 --> 01:04:52,919 Speaker 3: discuss today and tech in general. And you can find 1269 01:04:52,960 --> 01:04:56,040 Speaker 3: it on iHeartRadio on every other place where you can 1270 01:04:56,040 --> 01:04:57,920 Speaker 3: find your podcasts. 1271 01:04:57,960 --> 01:05:01,959 Speaker 2: Hell yeah, well you can find us at this show. 1272 01:05:02,200 --> 01:05:04,880 Speaker 2: We have a subreddit. If you google behind the Bastards 1273 01:05:04,920 --> 01:05:08,840 Speaker 2: reddit you can find that there too. You can buy 1274 01:05:08,960 --> 01:05:11,120 Speaker 2: a subscription if you don't want to have ads. At 1275 01:05:11,240 --> 01:05:14,240 Speaker 2: cooler Zone Media, all of these things are possible. 1276 01:05:14,320 --> 01:05:16,800 Speaker 3: So you just get things about Robert talking about the 1277 01:05:16,800 --> 01:05:17,920 Speaker 3: eternal font of life. 1278 01:05:18,200 --> 01:05:20,880 Speaker 2: Yeah, that's exactly it right and how can you too 1279 01:05:21,000 --> 01:05:26,320 Speaker 2: can become immortal? So check all that out and most importantly, 1280 01:05:26,600 --> 01:05:27,880 Speaker 2: go to Hell. I Love you. 1281 01:05:31,600 --> 01:05:34,320 Speaker 3: Behind the Bastards is a production of cool Zone Media. 1282 01:05:34,640 --> 01:05:37,920 Speaker 3: For more from cool Zone Media, visit our website coolzonemedia 1283 01:05:38,120 --> 01:05:41,320 Speaker 3: dot com, or check us out on the iHeartRadio app, 1284 01:05:41,400 --> 01:05:43,680 Speaker 3: Apple Podcasts, or wherever you get your podcast