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Speaker 1: Brought to you by the reinvented two thousand twelve Camray.

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Speaker 1: It's ready. Are you get in touch with technology? With

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Speaker 1: tech Stuff from how stuff works dot com. Hello again, everyone,

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Speaker 1: Welcome to tech Stuff. My name is Chris Polite and

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Speaker 1: I'm an editor how stuff works dot Com, sitting across

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Speaker 1: from me as usual as senior writer Jonathan Strickland. All

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Speaker 1: I wanted was to be the big shot for once.

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Speaker 1: Take my remote. Nice. That was a good choice for

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Speaker 1: today's episode, which is going to be about a topic

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Speaker 1: we have been asked about, um several times, more so recently. Yes.

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Speaker 1: And that topic is Apple TV. Yes. And the reason

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Speaker 1: why I think it's been more interesting recently than it

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Speaker 1: used to be in the past was this thing's been

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Speaker 1: around for four years now and uh, inn't really I mean,

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Speaker 1: it's it's always been a hobbyists kind of device. Steve

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Speaker 1: jobs is even kind of referred to it as sort

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Speaker 1: of a hobby Yeah, that's true. Um, but and it's

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Speaker 1: and I think it's it's fair to say, Uh, we're

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Speaker 1: not really going to focus We're going to focus on

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Speaker 1: the Apple TV, but that's not going to be the

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Speaker 1: only type of device like it. We're going to talk

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Speaker 1: about because Jonathan and I agreed that the functionality of

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Speaker 1: the current generation of Apple TV is one of really

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Speaker 1: several different, reasonably similar devices. Um. But Apple TV uh

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Speaker 1: started out as let's see what's what's the best way

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Speaker 1: to put it. It's not really a DVR, UM and

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Speaker 1: it's not really Uh it doesn't play DVDs. UM, it's

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Speaker 1: not really it doesn't record stuff, but it will let you, uh,

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Speaker 1: it will let you download and um play shows on

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Speaker 1: your t Well, technically the first one would let you

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Speaker 1: download and play shows on your TV. The current one

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Speaker 1: allows you to play shows on your TV that you've

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Speaker 1: downloaded to a computer. Yes, and we'll we'll get into that. Yeah.

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Speaker 1: The first the first generation, actually the first couple of

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Speaker 1: generations of the Apple TV were uh, fairly large devices. Um.

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Speaker 1: And they were really intended to be used with the

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Speaker 1: iTunes store. Yeah. It's a set top box. So it's

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Speaker 1: similar to things like you know, you think of your

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Speaker 1: VCR if you have an ancient technology in your home

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Speaker 1: and I do, or DVD player or Blu ray player

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Speaker 1: or Heaven help you, your HD DVD player UM or

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Speaker 1: cable box, cable box. Yeah, these are all set top boxes.

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Speaker 1: I mean, we're any any home theater enthusiast is very

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Speaker 1: familiar with this kind of stuff. It's the stuff you

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Speaker 1: plug into your TV, right, that gives you access to

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Speaker 1: extra content. And Apple TV is kind of uh, well,

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Speaker 1: it's it's Internet protocol TV device. That's that's true, and

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Speaker 1: but it's a very specific focused one, right, Like you

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Speaker 1: were saying, it really had a lot to do with

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Speaker 1: the iTunes Store, Yeah, it was specifically. That was one

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Speaker 1: of the things I think that Apple wanted to do

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Speaker 1: when it first started to add video content to the

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Speaker 1: Apple Store the iTunes Store, because um, you could watch

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Speaker 1: those shows on your computer. Um. But I think that

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Speaker 1: Apple was smart in realizing that not everyone wants to

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Speaker 1: do that, or at least not all of the time,

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Speaker 1: especially if you want to watch something with a group

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Speaker 1: of people. Uh, most computers, depending on I mean, if

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Speaker 1: you have an iMac, then you may have a computer

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Speaker 1: with a screen large enough so it's like a small TV. Sure,

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Speaker 1: but but most folks would would say, you know, there's

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Speaker 1: all this great content that Apple has access to, but

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Speaker 1: I can't watch it the way I want to, which

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Speaker 1: is on the biggest screen in my house, and for

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Speaker 1: most of us, that's the TV. Yep. Yeah, and um yeah,

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Speaker 1: I mean there they were. They were offering uh rentals

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Speaker 1: and uh even shows and movies that you could buy

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Speaker 1: and download to your computer. But the question is, how

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Speaker 1: do you get that to your TV? Like I want

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Speaker 1: to watch this and I want to watch it on

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Speaker 1: my TV. And those shows were in HD well seven

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Speaker 1: twenty uh you know, not the full ten eight e UM,

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Speaker 1: so I mean they were they were good enough to

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Speaker 1: watch on a TV, but like, how do you do that?

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Speaker 1: I mean, you could plug your computer and your TV,

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Speaker 1: but I mean, what a what a headache? And the

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Speaker 1: Apple TV was the original Apple TV was intended to

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Speaker 1: facilitate that, Yeah, because we were still in an era

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Speaker 1: where a lot of people find the idea of hooking

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Speaker 1: a TV or hooking a laptop or any kind of

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Speaker 1: computer to a TV to be intimidating. Yeah, and it's

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Speaker 1: and the connections are not always don't always make sense.

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Speaker 1: And there's usually some sort of setting you need to

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Speaker 1: put on your computer so that the display show is

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Speaker 1: up properly. And then you know, depending on the type

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Speaker 1: of computer you have, you may choose one setting and

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Speaker 1: suddenly you don't have a screen on your computer anymore.

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Speaker 1: It's up on the TV, but it's harder to navigate.

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Speaker 1: There are a lot of reasons why people have avoided it.

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Speaker 1: And uh and the set top box approach just takes

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Speaker 1: all that guesswork out, so it makes it much more

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Speaker 1: consumer friendly. Yes, yes, now if this, if this sounds

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Speaker 1: silly to you, you may be techier than a lot

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Speaker 1: of other people. And then there there's a wide range

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Speaker 1: of uh, technical expertise out there, and and this, this

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Speaker 1: device is supposed to make it easier for people who

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Speaker 1: aren't comfortable, um, navigating that or or setting up their

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Speaker 1: own myth TV DVR at home. Um. So uh, you know,

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Speaker 1: and faced the original Apple TV faced quite a few limitations.

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Speaker 1: I mean, really there was you were you were stuck

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Speaker 1: with predominantly iTunes content. Not that there wasn't, you know,

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Speaker 1: fair a fair amount of it, but I mean, in

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Speaker 1: the intervening years he saw a number of other developments

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Speaker 1: like Netflix offering streaming movies for example. That that was

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Speaker 1: most recently the probably one of the most recent additions

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Speaker 1: to the Apple TV line, that happened back in September.

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Speaker 1: But before that, you like you were saying it was

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Speaker 1: mostly iTunes. You had some YouTube and Flicker accessibility as well.

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Speaker 1: I'm thank you for saying that, because I wanted to

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Speaker 1: point out that I should have pointed out, or that

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Speaker 1: you weren't limited just a video. If you had photos

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Speaker 1: on your computer that you wanted to do it. Maybe

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Speaker 1: you're having a party in honor of somebody, about wedding shower,

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Speaker 1: for example, and you wanted to show photos of the

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Speaker 1: couple on your TV. You could do that with Apple

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Speaker 1: TV because it would read you know, your photo library

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Speaker 1: that's on your computer, and you could you could set

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Speaker 1: up a slide show or or you know, play music

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Speaker 1: from your iTunes thing through your TV was so it

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Speaker 1: wasn't It wasn't just for video. It's just that, Hey,

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Speaker 1: it's your TV. That's what you use it for. Right.

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Speaker 1: But but yeah, and we we saw Hulu, the debut

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Speaker 1: of lou Um for computers and other streaming media different

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Speaker 1: than networks. A lot of them offer some content, either

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Speaker 1: clips or even full shows recent shows. And as this

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Speaker 1: went on, I think Apple's said, you know, was going well,

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Speaker 1: the device works pretty well. A lot of people, actually,

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Speaker 1: depundits have been declaring Apple TV dead for years. They

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Speaker 1: kept wondering when Apple was gonna cut it loose and

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Speaker 1: then let go. Every time there's been another announcement, there's

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Speaker 1: been a prediction that the one thing that will not

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Speaker 1: get an update is Apple TV. And of course, you know,

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Speaker 1: we saw that in twenty ten that Apple TV had

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Speaker 1: a major update. So Apple is not ready to pull

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Speaker 1: the plug just yet. Yeah, and then the newest Apple

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Speaker 1: TV is significantly different. It's it's considerably smaller. It's it's

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Speaker 1: meant to stream content. Yea. So when it wasn't necessarily

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Speaker 1: before it it had some on board storage before, but

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Speaker 1: now it's it's an interface, right. Yeah. The previous the

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Speaker 1: original Apple TV had forty gigabytes of storage space, so

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Speaker 1: you would actually store media on that device and then

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Speaker 1: watch it directly to your TV. And the big, big

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Speaker 1: benefit to that is that with with something that's stored

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Speaker 1: that's saved to the device, you don't have to worry

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Speaker 1: about buffering as much as it can stream the content

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Speaker 1: directly to the display. Yes, and if someone with with

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Speaker 1: young kids, I can tell you that buffering is really

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Speaker 1: irritating to young kids. It's not. It's kind of irritating

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Speaker 1: to me too, I know. But whenever I watch anything

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Speaker 1: where there's a buffer, and I'm like, oh, come on,

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Speaker 1: I want my gratification to be instant like my oatmeal.

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Speaker 1: You know that sounds remarkably like what my kids say,

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Speaker 1: except for the oatmeal and instant gratification. Gen x er

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Speaker 1: I never grew up so at any rate. The the

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Speaker 1: forty gigabyte model was eventually replaced, actually not that long afterwards,

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Speaker 1: with a hundred sixty gigabyte model, So then you had

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Speaker 1: a model that could store even more media. So you

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Speaker 1: know that that had because the forty gigabytes. It sounds

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Speaker 1: like a lot, but if you want to have a

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Speaker 1: lot of movies on their television shows, especially if you

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Speaker 1: want something that's in high definition, that space gets eaten

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Speaker 1: up pretty quickly. Yeah, and it did. Um. Even the

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Speaker 1: first generations of of Apple TV before last year's major

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Speaker 1: update required a sixteen sixteen by nine HD form factor

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Speaker 1: um and a DV I or h d M I

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Speaker 1: or at least a composite cable the original ones did. Yeah,

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Speaker 1: so that pretty much rules me out because I am

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Speaker 1: still using a standard definition TV at home right. Yeah,

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Speaker 1: So in order to watch Apple TV, you had to

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Speaker 1: have an h D t V. You could not You

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Speaker 1: couldn't watch it without an HDTV and there I remember

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Speaker 1: one of the criticisms I read of Apple TV was

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Speaker 1: that not all the content that you would get from

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Speaker 1: Apple TV really took advantage of that HDTV. So, in

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Speaker 1: other words, the content you're watching was not necessarily high definition,

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Speaker 1: even though you were required to have a high definition

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Speaker 1: television to watch it. That that is correct, And I

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Speaker 1: know there and before people write in and say, well,

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Speaker 1: I have a you know, standard definition TV, and I

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Speaker 1: can watch it. Yes, I know that technically it is

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Speaker 1: possible to use at least the earlier Apple TVs with

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Speaker 1: a standard definition TV, but it wasn't really intended to

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Speaker 1: do that and wouldn't necessarily be the best experience I

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Speaker 1: have seen people actually make it happen. Um and yeah.

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Speaker 1: In other words, that's not an out of the box thing, no, no,

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Speaker 1: um and um and getting to the bridge between the

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Speaker 1: debt the versions um. In addition to the content itself,

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Speaker 1: other people started introducing things and it started becoming more common,

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Speaker 1: as as Jonathan and I did a podcast some time

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Speaker 1: ago on building your own DVR, and and as more

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Speaker 1: people did that, Uh, some people started making open source

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Speaker 1: software for doing that, and uh, people like Boxy started

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Speaker 1: developing similar devices the Boxy Box. But even you know,

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Speaker 1: I have Boxy on my Macintosh at home, and you

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Speaker 1: can stream video content on the computer and listen to

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Speaker 1: Pandora and do all those kinds of things. Jonathan and

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Speaker 1: I can can tell you too from c E s

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Speaker 1: experience that people were already were experimenting with how are

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Speaker 1: you going to get your you know, how can you

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Speaker 1: watch YouTube on your plain old regular TV just connected

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Speaker 1: to the internet and you know, update your widgets and

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Speaker 1: find out what the weather is and look at your

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Speaker 1: photos and do all these things. And I think, um,

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Speaker 1: you know, with with this, Apple saw the writing on

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Speaker 1: the wall and it was time to update the Apple

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Speaker 1: TV and make it a different type of device, which

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Speaker 1: is why now it is what it is. But that

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Speaker 1: that's that's also spawned so many different devices like the

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Speaker 1: Roku player and the Boxy Box and homebrew, uh DVRs

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Speaker 1: and all kinds of other stuff. Yeah, so the the

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Speaker 1: new one, uh you know, the old one you could

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Speaker 1: store the media on, like we said, you could also

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Speaker 1: stream media your computer from your computer through the Apple

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Speaker 1: TV to your television, so it kind of acted as

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Speaker 1: a middleman in that situation, and you could do both

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Speaker 1: a wired or wireless connection. The new one is um does.

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Speaker 1: It's got some new features, but it's also a little

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Speaker 1: more limited. It's it's like a square. I mean it's

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Speaker 1: like a four inch square, although not I don't think

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Speaker 1: it's quite four inches. If you if you go to

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Speaker 1: the Apple website um to look at the Apple TV,

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Speaker 1: one of the press photos that they have on the

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Speaker 1: side is somebody holding it in the palm of their hand.

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Speaker 1: It's it's considerably smaller than the original, has no fan

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Speaker 1: in it, right, so it doesn't make any noise. It's uh. Yeah,

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Speaker 1: So some people would say it's underpowered, but really Apple

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Speaker 1: would say, no, no, we don't want to crank the

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Speaker 1: power up for two reasons. One, it's not necessary because

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Speaker 1: it's it's a thin interface. And to if you crank

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Speaker 1: up the power, you generate more heat, and it can

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Speaker 1: generate more heat, then you need a fan, which means

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Speaker 1: then you have to add more elements to it, which

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Speaker 1: means it has to be larger. So this was a

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Speaker 1: calculated move on Apple's part. Uh. And as for connections,

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Speaker 1: it has an Ethernet port, so you can you can

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Speaker 1: hardwire it to your your home network. It's also has

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Speaker 1: Wi WiFi capability, so you don't have to do it

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Speaker 1: that way. Um. It's got h D M I so

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Speaker 1: that's that's your your output to whatever device you have.

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Speaker 1: It also has optical audio ports, yes, so it's it's

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Speaker 1: designed for uh, newer media, you know. It's it's designed

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Speaker 1: for high quality, high definition viewing experience. And it's not

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Speaker 1: limited anymore, as as Jonathan pointed out earlier to uh

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Speaker 1: to just iTunes, you have the ability to check out

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Speaker 1: movies and I mean rent movies and and to um

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Speaker 1: uh and buy them movies and TV shows through iTunes

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Speaker 1: as you were before. But they've added uh, you know,

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Speaker 1: Netflix to the the account. Flicker you can also use

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Speaker 1: with it um and of course Apple is mobile me yes,

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Speaker 1: um so if you have content there online you can

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Speaker 1: you can stream it from the cloud and YouTube. UM.

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Speaker 1: So it's definitely not a an Apple only device anymore,

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Speaker 1: although people would still probably argue, in fact, I have

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Speaker 1: heard this argued as as recently as yesterday, that the

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Speaker 1: Apple TV device is really best for people who have

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Speaker 1: kind of the Apple ecosystem going on. So it's like

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Speaker 1: all Apple products really. Apple's apples famous for these closed

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Speaker 1: systems where they develop technology that works really well within

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Speaker 1: that closed system, but are not necessarily designed to allow

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Speaker 1: outside uh influences into that system. For example, with Apple TV, yes,

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Speaker 1: you get access to Web two content that's on the web,

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Speaker 1: so for example the Netflix streaming stuff or even the

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Speaker 1: iTunes stuff, you have access to Internet content, but you

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Speaker 1: don't have unfettered access. In other words, you're not going

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Speaker 1: to be surfing the Web through Apple TV on your

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Speaker 1: television because that's not what that's designed to do. Now.

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Speaker 1: And it's it's funny that you that you would say

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Speaker 1: that about the the ecosystem, because I mean, it's no

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Speaker 1: secret that Apple um keeps everything very closed UM. But

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Speaker 1: I think that the the idea of the ecosystem and

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Speaker 1: having the products work together is certainly not an Apple

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Speaker 1: specific thing. I mean, if you look at the way

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Speaker 1: the Google products work together and the way Microsoft uh,

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Speaker 1: you know, Internet Explorer was bundled in, but it worked

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Speaker 1: very well within Window, works very well within Windows and

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Speaker 1: and Microsoft Office, and they all have the similar look

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Speaker 1: and feel. I think they've all learned from one another

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Speaker 1: and once maybe if it once they open it up,

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Speaker 1: they realize, you know, well, yeah, people want it open.

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Speaker 1: But if we make it you know, where everything works

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Speaker 1: together just so they'll come in and they won't want

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Speaker 1: to leave. So I mean that that's that's it's a

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Speaker 1: it's a balancing act, right, it's a criticism against Apple,

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Speaker 1: but it's not that that idea is not Here's what

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Speaker 1: I'll say about Apple, although well, in a few minutes

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Speaker 1: will probably end up talking about how this could change too. Um. Apple,

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Speaker 1: I think of them as a pioneer of this ecosystem idea. Okay,

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Speaker 1: the idea of if you buy our computers, and if

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Speaker 1: you buy our personal electronics, and if you buy our

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Speaker 1: television uh streaming solution, then you're gonna have the best experience.

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Speaker 1: So you should just buy our stuff. Sure, right, But

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Speaker 1: a lot of other stuff will still work with other systems.

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Speaker 1: For example, you can use an iPod with an IBM,

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Speaker 1: right um, And you can stream content from iTunes to

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Speaker 1: an Apple TV even if you're not running a Mac.

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Speaker 1: So Apple's less uh, they're they're less restrictive than some

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Speaker 1: other systems. Are systems. I saw at CES that ecosystem

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Speaker 1: would only work with one company's products. So, in other words,

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Speaker 1: like Apple's approach and even Google's approach, to some extent,

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Speaker 1: it's you're going to get the best experience if you

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Speaker 1: go with our stuff, but if you really want to,

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Speaker 1: you can mix it up, right, whereas other companies say no, no, no,

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Speaker 1: no no, our stuff will only work with our stuff,

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Speaker 1: so don't buy anything else because it won't work with

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Speaker 1: our system. So so there's something there. Now. When I

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Speaker 1: said we'll talk about it in a minute, there have

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Speaker 1: been some rumors that as early as this year, this

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Speaker 1: year being that Apple will unveil its own Apple branded

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Speaker 1: television set. Really, yes, I actually hadn't turned you hadn't, Okay,

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Speaker 1: So it doesn't surprise me though, because um, a few

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Speaker 1: years ago they did buy a screen manufacturer, and uh,

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Speaker 1: you know they they've been making their own monitors for years,

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Speaker 1: so they certainly know a lot about about the screen technology,

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Speaker 1: and they certainly know a lot about video content. And

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Speaker 1: on their on their most recent shareholder call, they out

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Speaker 1: about a four billion dollar that's billion with a buh

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Speaker 1: investment in display technology. That's kind of what set off

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Speaker 1: this rumor, and the rumor was pretty much started by

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Speaker 1: Gene Munster of Piper Jeffray and UM. He's an analyst

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Speaker 1: who in yeah, who said that that he just that

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Speaker 1: it appears that Apple is positioning itself to unveil a

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Speaker 1: big new product, and that his suggestion is, I'll quote directly,

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Speaker 1: we see potential for Apple to offer best in class

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Speaker 1: software and hardware and charge a premium, and that the

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Speaker 1: television was the next natural step. Now, if that were

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Speaker 1: the case, Apple would be following suit with some of

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Speaker 1: these other companies. I was talking about where you have

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Speaker 1: a full ecosystem, where you are highly encouraged to stay

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Speaker 1: within the brand in order to fill out that ecosystem.

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Speaker 1: So we're talking about you know, you have the same

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Speaker 1: brand television, computer, portable devices. So it makes sense from

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Speaker 1: that standpoint. I don't I don't know how confident I

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Speaker 1: would be in this particular um uh prediction. Yeah, I

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Speaker 1: don't know. Um, But there are a lot of predictions

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Speaker 1: if you follow tech as we do, and a lot

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Speaker 1: of you do. UM, there are a lot of predictions

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Speaker 1: that are completely off the wall. And I would say

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Speaker 1: that although I don't necessarily believe it will happen, that's

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Speaker 1: not so off the wall that that's within the realm

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Speaker 1: of possibility. And then it's not like predicting Apple would

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Speaker 1: come out with some sort of like tablet device or something. Okay,

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Speaker 1: So there is also a rumor going around that Apple

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Speaker 1: maybe getting using looking in a way to use the

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Speaker 1: Apple TV as a game device of some type, maybe

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Speaker 1: more like on Live where you can it isn't actually

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Speaker 1: a game console itself, but it will basically be I

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Speaker 1: guess what would you call it a network gateway. You

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Speaker 1: can use it to play games online, and it would

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Speaker 1: serve as the device that would allow you to do that.

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Speaker 1: It's kind of again sort of cloud based gaming where

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Speaker 1: the games are running on on the back end, and

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Speaker 1: the Apple TV would just act as a thin client

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Speaker 1: to allow you to access it. Uh. Yeah. This comes

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Speaker 1: out of a report from Engadget Ross Miller and uh

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Speaker 1: Miller said that some some a person who was working

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Speaker 1: with the iOS four point three beta release that's you know,

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Speaker 1: the operating bring system that Apple TV uses as well

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Speaker 1: as other devices. Um, I think iPads, io S four

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Speaker 1: right iPhone four too, I suppose. So the iOS four

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Speaker 1: point three beta release, according to some unnamed snooper um

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Speaker 1: there there are elements of code in there that hint

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Speaker 1: to some sort of online game mean experience. So this

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Speaker 1: has led people to suggest that we could see anything

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Speaker 1: from Angry Birds hitting televisions. So again we talk I

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Speaker 1: was thinking of some actual angry birds tis if you've

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Speaker 1: ever been in the house with a with a ticked

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Speaker 1: off cockatoo. Um. But no, no, no, the game angry Birds. Um,

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Speaker 1: there's been talk about something just as simple as that

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Speaker 1: we're talking about, like casual games. There's that possibility, and

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Speaker 1: then there are other possibilities that say, well, you know,

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Speaker 1: the the Apple TV. One of the other things that

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Speaker 1: has in it is a Bluetooth receivers transceivers, so you

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Speaker 1: could have a Bluetooth controller and uh, with the right firmware,

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Speaker 1: you just use the controller and you could play video games,

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Speaker 1: um through your Apple TV. Now the Apple TV, the

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Speaker 1: current one, you know, we talked about the first to

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Speaker 1: having forty gigabytes and then a hundred sixty gigabytes of storage.

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Speaker 1: The and one is much more limited. It only has

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Speaker 1: eight gigabytes because it's meant as a streaming device, not

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Speaker 1: as a storage device. So that suggests the whole cloud

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Speaker 1: based system for gaming, because if you were to download

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Speaker 1: a game, you would only be able to download a

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Speaker 1: few before you filled up that eight gigabytes. A gigabytes

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Speaker 1: still sounds like a lot to me because I grew

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Speaker 1: up in an era where a single gigabyte of storage

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Speaker 1: was unthinkable when I had my computers. Um, but today's world,

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Speaker 1: you look at some of the more advanced games and

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Speaker 1: a gigabyte is not even near enough to hold the

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Speaker 1: entire game. Yeah. Yeah, and um the new Speaking of streaming,

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Speaker 1: the the new Apple TV has the ability to work

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Speaker 1: with an iPod Touch or iPad or iPhone UM to

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Speaker 1: stream via airplay from that device. So if you have

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Speaker 1: movies or shows that you have downloaded to your other

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Speaker 1: iOS device, you can select airplay and send it to

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Speaker 1: your Apple TV and then watch it on your actual

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Speaker 1: TV instead. Um, which is which is a pretty neat

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Speaker 1: feature as well. Um. And really this seems to be

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Speaker 1: while there there are some similarities in this ecosystem from

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Speaker 1: the others there. Uh, Apple is kind of different in that,

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Speaker 1: I mean they they are serving as the content provider

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Speaker 1: and uh you know that the hardware uh provider as well,

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Speaker 1: like Google TV or the box EBox or you know,

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Speaker 1: Roku and some of the others, they're not providing. They're

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Speaker 1: not serving as a gateway for content. They partner with Netflix,

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Speaker 1: for example, to get you your content where you sign up,

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Speaker 1: It's like, well, we'll give you the hardware and software

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Speaker 1: and then you guys go get your stuff from Hulu

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Speaker 1: Plus or Netflix or somebody else. Um, and Apple seems

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Speaker 1: to have its fingers in you know, both pies if

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Speaker 1: you will. Yeah, we should also mention that, uh, kind

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Speaker 1: of like the Roku um and other devices of this nature,

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Speaker 1: Apple TV has a single purchase price. It's not like

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Speaker 1: a subscription based thing. That's true. The Apple TV itself

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Speaker 1: is not. You're not buying content from Apple right Well

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Speaker 1: you can, but you don't have to write right now,

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Speaker 1: I'm not I'm sorry, not on a regular basis. Like

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Speaker 1: if you're going to buy a subscription, you'd buy a

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Speaker 1: Netflix subscription. You wouldn't buy as of right now. Now.

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Speaker 1: There's there's that other rumor that has been going around

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Speaker 1: about that big data center that Apple is building in

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Speaker 1: North Carolina. Will that be streaming iTunes? Will I be

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Speaker 1: streaming video? Maybe it is, but we'll have to find

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Speaker 1: out the current Apple TV cost. Yes, and uh, for

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Speaker 1: that purchase price, you have the ability to stream anything

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Speaker 1: that's already on your computer through in iTunes, any anything

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Speaker 1: in nine Tunes. I should say to the Apple TV

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Speaker 1: and watch it on television. So if you already have

428
00:24:55,760 --> 00:24:58,399
Speaker 1: let's say that you're an Apple customer through iTunes store

429
00:24:58,800 --> 00:25:01,880
Speaker 1: and you've purchased a season or two of your favorite

430
00:25:01,880 --> 00:25:04,360
Speaker 1: television show, then as soon as you get an Apple TV,

431
00:25:04,480 --> 00:25:06,760
Speaker 1: you can just stream that information to the Apple TV

432
00:25:06,840 --> 00:25:10,040
Speaker 1: and watch it on your television. Um. Then you could

433
00:25:10,040 --> 00:25:13,119
Speaker 1: also if you're a Netflix subscriber and you have Netflix Instant,

434
00:25:13,160 --> 00:25:16,280
Speaker 1: you could watch Netflix Instant through your Apple TV on

435
00:25:16,359 --> 00:25:19,320
Speaker 1: your television. Uh, this is kind of similar, like I

436
00:25:19,359 --> 00:25:22,920
Speaker 1: said to Roku. Roku produces a set top box, actually

437
00:25:22,920 --> 00:25:25,040
Speaker 1: a series of set top boxes. There are different ones

438
00:25:25,080 --> 00:25:27,600
Speaker 1: depending upon you know, how high definition you want your

439
00:25:27,600 --> 00:25:33,240
Speaker 1: content to be. UM. And again with Roku, it's a

440
00:25:33,760 --> 00:25:36,000
Speaker 1: you know, you purchase your machine and you're done, but

441
00:25:36,040 --> 00:25:40,880
Speaker 1: then you have to subscribe to whatever content providers are

442
00:25:40,880 --> 00:25:44,160
Speaker 1: available if you want to actually get content on your Roku.

443
00:25:44,240 --> 00:25:47,640
Speaker 1: So if you are a Netflix Instant subscriber, you get

444
00:25:47,680 --> 00:25:51,560
Speaker 1: in that that access through Roku. But there's some stuff

445
00:25:51,600 --> 00:25:55,560
Speaker 1: that's free once you purchase a Roku, Like, UM, there's

446
00:25:55,640 --> 00:25:59,360
Speaker 1: some channels that are for podcasts, and there's a Pandora

447
00:25:59,480 --> 00:26:02,159
Speaker 1: station channel. Those sort of things you can get for

448
00:26:02,160 --> 00:26:04,240
Speaker 1: free you don't have to pay a subscription to. But

449
00:26:04,320 --> 00:26:06,560
Speaker 1: then again, you know that that content is stuff that

450
00:26:06,560 --> 00:26:11,400
Speaker 1: you wouldn't necessarily uh feel the need to watch on TV.

451
00:26:11,600 --> 00:26:13,560
Speaker 1: In most cases, it's something that you might be more

452
00:26:13,640 --> 00:26:16,520
Speaker 1: used to consuming in a portable format like an MP

453
00:26:16,640 --> 00:26:21,000
Speaker 1: three player or a smartphone. So, um, you know, the

454
00:26:21,320 --> 00:26:24,520
Speaker 1: compelling stuff you you gotta pay for. So in a way,

455
00:26:24,560 --> 00:26:26,800
Speaker 1: Apple TV has got a leg up on that if

456
00:26:26,840 --> 00:26:32,160
Speaker 1: you've already purchased content right right through iTunes again, because

457
00:26:32,160 --> 00:26:34,600
Speaker 1: again we have to be very specific if you if

458
00:26:34,600 --> 00:26:36,879
Speaker 1: it's if you bought it through some other method, you

459
00:26:36,960 --> 00:26:40,760
Speaker 1: may not be able to stream it to your Apple TV. Yeah.

460
00:26:40,840 --> 00:26:45,280
Speaker 1: I don't know if if that wall will come down again.

461
00:26:45,320 --> 00:26:49,120
Speaker 1: As we've mentioned, you know, Apple is is usually sort

462
00:26:49,119 --> 00:26:52,439
Speaker 1: of resistant to that sort of thing. Ye Um. It

463
00:26:52,480 --> 00:26:56,240
Speaker 1: does make me wonder too, with this, uh, with the

464
00:26:56,359 --> 00:27:00,080
Speaker 1: change in Apple TV that came in late twenty in

465
00:27:00,240 --> 00:27:01,800
Speaker 1: or I should I should say, I guess mid to

466
00:27:01,880 --> 00:27:05,160
Speaker 1: late t um if that will change the way Google

467
00:27:05,200 --> 00:27:09,440
Speaker 1: TV functions in the future as well. Um, and whether

468
00:27:09,480 --> 00:27:15,000
Speaker 1: Google will get into you know, offering stuff for rent themselves. Um,

469
00:27:15,040 --> 00:27:18,919
Speaker 1: you know, they certainly would be probably the top competitor,

470
00:27:18,960 --> 00:27:23,440
Speaker 1: I would guess. And in terms of marketing muscle and uh,

471
00:27:23,520 --> 00:27:25,359
Speaker 1: you know, they do have partnerships with with Sony and

472
00:27:25,400 --> 00:27:29,480
Speaker 1: a number of other manufacturers as well, um to provide

473
00:27:29,600 --> 00:27:34,040
Speaker 1: uh the equipment, the actual hardware itself. So you know,

474
00:27:34,320 --> 00:27:37,600
Speaker 1: it's it's interesting to note that and I'm curious too

475
00:27:37,680 --> 00:27:41,240
Speaker 1: to see, um, whether or not they will get onto

476
00:27:41,400 --> 00:27:45,640
Speaker 1: other boxes. I mean, um, you know, people like Nintendo

477
00:27:45,720 --> 00:27:48,880
Speaker 1: with the we all three of the major gaming consoles

478
00:27:48,920 --> 00:27:52,960
Speaker 1: offer Netflix instant now. Um, so there's not there are

479
00:27:53,000 --> 00:27:57,760
Speaker 1: opportunities there to have some convergence with with somebody, and

480
00:27:57,800 --> 00:28:00,600
Speaker 1: it's it's not likely to be Apple if it's you know,

481
00:28:01,160 --> 00:28:03,000
Speaker 1: if Apple is gonna do anything, it's probably gonna be

482
00:28:03,320 --> 00:28:06,080
Speaker 1: some version of the Apple TV or you know, some

483
00:28:06,359 --> 00:28:09,480
Speaker 1: fork in the road for that product. But um, you know,

484
00:28:09,640 --> 00:28:12,320
Speaker 1: it may be very much like a you know, the

485
00:28:12,359 --> 00:28:16,679
Speaker 1: Android versus iOS thing, where you know, Google's got partnerships

486
00:28:16,680 --> 00:28:20,480
Speaker 1: with half a dozen or more manufacturers that make variations

487
00:28:20,480 --> 00:28:22,840
Speaker 1: on the product and they find some way to sell

488
00:28:22,880 --> 00:28:27,480
Speaker 1: the content. And plus you know you can't count Microsoft out, um,

489
00:28:27,520 --> 00:28:31,000
Speaker 1: you know with the Xbox three sixty and its functionality. Yeah,

490
00:28:31,000 --> 00:28:33,199
Speaker 1: they get some of the most some of the the

491
00:28:33,200 --> 00:28:35,720
Speaker 1: biggest innovations in Microsoft seemed to come out of that

492
00:28:35,760 --> 00:28:39,640
Speaker 1: particular department. Yeah, so you know, they're there's certainly people

493
00:28:39,760 --> 00:28:44,080
Speaker 1: competing with it and and other you know, smaller players

494
00:28:44,080 --> 00:28:48,320
Speaker 1: like like Roku and and Boxy. So um, it's it's

495
00:28:48,360 --> 00:28:51,520
Speaker 1: good stuff. It's provided a lot of avenues for us

496
00:28:51,560 --> 00:28:55,959
Speaker 1: to get content in different places, you know, on our

497
00:28:56,000 --> 00:28:58,640
Speaker 1: portable devices, on our computers and our TV and share

498
00:28:58,680 --> 00:29:01,320
Speaker 1: it between. Yeah, and we're we're seeing the market move

499
00:29:01,360 --> 00:29:04,600
Speaker 1: more and more toward what the consumer has been saying

500
00:29:05,400 --> 00:29:08,720
Speaker 1: that UH is the most desired outcome, which is to

501
00:29:08,760 --> 00:29:15,200
Speaker 1: be able to to consume UH content wherever that person

502
00:29:15,400 --> 00:29:19,719
Speaker 1: is and whenever that person wants on whatever form factor

503
00:29:19,760 --> 00:29:23,840
Speaker 1: that person currently has. So that's where that's again back

504
00:29:23,840 --> 00:29:26,880
Speaker 1: to the whole ecosystem thing. It's that idea of um,

505
00:29:26,960 --> 00:29:28,600
Speaker 1: you know, I want to be able to watch my

506
00:29:28,640 --> 00:29:32,840
Speaker 1: favorite show on my smartphone while I'm on the train,

507
00:29:33,040 --> 00:29:36,320
Speaker 1: or on a tablet computer or when I'm at my desk.

508
00:29:36,320 --> 00:29:38,040
Speaker 1: I want to be able to pop up and you know,

509
00:29:38,080 --> 00:29:41,960
Speaker 1: I was watching this one episode of my favorite show

510
00:29:42,320 --> 00:29:44,440
Speaker 1: and I've got ten minutes of time left in my

511
00:29:44,520 --> 00:29:47,440
Speaker 1: lunch break, I'm going to watch another ten minutes exactly

512
00:29:47,440 --> 00:29:49,120
Speaker 1: where I left off when I was at home, that

513
00:29:49,200 --> 00:29:51,640
Speaker 1: kind of thing. So we're moving closer and closer to

514
00:29:51,680 --> 00:29:55,320
Speaker 1: that ideal. And this could be Apple's way of of

515
00:29:55,360 --> 00:29:59,120
Speaker 1: sort of approaching that, although it is again, since it's Apple,

516
00:29:59,120 --> 00:30:02,040
Speaker 1: it's their own person to anyway. Uh. And I was

517
00:30:02,040 --> 00:30:04,880
Speaker 1: going to mention a couple of of drawbacks or not

518
00:30:04,920 --> 00:30:07,800
Speaker 1: maybe not drawbacks, but limitations to the Apple TV system,

519
00:30:08,120 --> 00:30:10,720
Speaker 1: one of which you already mentioned, which is that it

520
00:30:10,840 --> 00:30:13,240
Speaker 1: is not a video recorder, so you can't use it

521
00:30:13,320 --> 00:30:16,280
Speaker 1: to capture content that you're getting on your television and

522
00:30:16,320 --> 00:30:19,160
Speaker 1: then view it later. It's not a DVR of any type,

523
00:30:19,200 --> 00:30:23,560
Speaker 1: so you can't do that. And also if you rent

524
00:30:24,000 --> 00:30:27,000
Speaker 1: a show on Apple TV, if you're using the Apple

525
00:30:27,040 --> 00:30:30,680
Speaker 1: TV interface to rent a show, you can only watch

526
00:30:30,760 --> 00:30:35,000
Speaker 1: that on Apple TV. But if you were to do

527
00:30:35,040 --> 00:30:38,120
Speaker 1: the same thing through the iTunes store, you'd be able

528
00:30:38,120 --> 00:30:42,280
Speaker 1: to access that show on whichever devices are hooked up

529
00:30:42,280 --> 00:30:44,800
Speaker 1: through your iTunes. So if you had, you know, an

530
00:30:44,800 --> 00:30:47,640
Speaker 1: iPhone or an iPod H, you would be able to

531
00:30:47,640 --> 00:30:50,240
Speaker 1: watch the show that way. You know, you just synchronize

532
00:30:50,240 --> 00:30:52,480
Speaker 1: your device to your computer. And you'll be able to

533
00:30:52,720 --> 00:30:55,200
Speaker 1: access the information, or you could stream it to the

534
00:30:55,200 --> 00:30:58,120
Speaker 1: Apple TV and watch it on television, whereas if you

535
00:30:58,200 --> 00:31:00,920
Speaker 1: just went through the TV system, you'd be stuck with TV.

536
00:31:01,000 --> 00:31:02,520
Speaker 1: You wouldn't be able to watch it on your on

537
00:31:02,560 --> 00:31:06,800
Speaker 1: your iPod or anything like that. Right, So, I'm sure

538
00:31:06,880 --> 00:31:10,280
Speaker 1: that we'll probably see I would imagine we'd see that

539
00:31:10,400 --> 00:31:13,080
Speaker 1: change within the next generation of Apple TV, assuming that

540
00:31:13,120 --> 00:31:16,200
Speaker 1: Apple continues to support it. Now, if Apple actually does

541
00:31:16,440 --> 00:31:20,480
Speaker 1: build a true television, it's just still I am a

542
00:31:20,480 --> 00:31:22,640
Speaker 1: little skeptical about. But I think it's fair to be

543
00:31:22,760 --> 00:31:24,680
Speaker 1: skeptical of that. But if they were to do it,

544
00:31:24,680 --> 00:31:27,520
Speaker 1: I would imagine that a lot of the capabilities that

545
00:31:27,560 --> 00:31:30,040
Speaker 1: are in the Apple TV set top box would be

546
00:31:30,040 --> 00:31:33,600
Speaker 1: built directly into the television system so that you would

547
00:31:33,600 --> 00:31:36,760
Speaker 1: have that iTunes connectivity. I mean, I can't imagine Apple

548
00:31:36,800 --> 00:31:39,640
Speaker 1: building a product like that and not including some sort

549
00:31:39,640 --> 00:31:42,760
Speaker 1: of iTunes connectivity in it. No, I'm sure, I'm sure

550
00:31:42,760 --> 00:31:46,040
Speaker 1: they would. And um, I think it's funny because you know,

551
00:31:46,160 --> 00:31:49,480
Speaker 1: for years, the Apple TV, the original Apple TVs were

552
00:31:49,560 --> 00:31:53,360
Speaker 1: kind of bashed as something like, well, it's kind of cool,

553
00:31:53,560 --> 00:31:56,440
Speaker 1: but I mean, who's gonna buy this? Thing and the

554
00:31:56,480 --> 00:31:58,480
Speaker 1: new the new version of the Apple TV announced in

555
00:31:59,080 --> 00:32:02,800
Speaker 1: and released in twenty ten, UM got much more critical acclaim.

556
00:32:03,240 --> 00:32:05,960
Speaker 1: But I think it's not so much that really isn't

557
00:32:06,000 --> 00:32:09,040
Speaker 1: really as much about Apple as it is about where

558
00:32:09,080 --> 00:32:12,080
Speaker 1: the market is and that the functionality is more in

559
00:32:12,160 --> 00:32:15,640
Speaker 1: line now with what the market is interested in having.

560
00:32:15,760 --> 00:32:18,040
Speaker 1: And I think they said, well that now now they're

561
00:32:18,120 --> 00:32:19,960
Speaker 1: kind of doing it right, They're doing what we want

562
00:32:20,000 --> 00:32:22,840
Speaker 1: them to do. So yeah, I think Apple TV was

563
00:32:22,880 --> 00:32:25,400
Speaker 1: definitely ahead of the curve. It was. It came out

564
00:32:25,400 --> 00:32:30,080
Speaker 1: before before the set top box thing had really started

565
00:32:30,080 --> 00:32:32,800
Speaker 1: to take off. Like you had the early adopters who

566
00:32:32,840 --> 00:32:36,080
Speaker 1: were looking into although true early adopters had just hooked

567
00:32:36,120 --> 00:32:39,280
Speaker 1: up their computers to the first place, but you had

568
00:32:39,280 --> 00:32:43,600
Speaker 1: early adopters who were interested in this this internet streaming

569
00:32:44,160 --> 00:32:47,120
Speaker 1: device that would allow you to access this content on

570
00:32:47,200 --> 00:32:50,880
Speaker 1: a television. But apart from those early adopters, it just

571
00:32:51,040 --> 00:32:53,840
Speaker 1: wasn't there was really no strong market for it. So

572
00:32:53,880 --> 00:32:56,440
Speaker 1: when Apple TV first came out, a lot of folks

573
00:32:56,480 --> 00:32:59,400
Speaker 1: just didn't know what to make of it. And now

574
00:32:59,520 --> 00:33:02,760
Speaker 1: now that things like Roku and Boxy, especially things like

575
00:33:02,800 --> 00:33:06,200
Speaker 1: Rocco and the gaming consoles like you mentioned now that

576
00:33:06,240 --> 00:33:10,600
Speaker 1: those have incorporated some of these features into them, Um,

577
00:33:10,680 --> 00:33:12,760
Speaker 1: people are more aware of them, and a lot of

578
00:33:12,760 --> 00:33:14,520
Speaker 1: people to say, hey, you know, I want to be

579
00:33:14,520 --> 00:33:17,240
Speaker 1: able to have access to that stuff. And so the

580
00:33:17,280 --> 00:33:20,080
Speaker 1: Apple TV is a much more viable product now, I

581
00:33:20,120 --> 00:33:23,280
Speaker 1: think than when it was when it first debuted. Yeah, yeah,

582
00:33:23,320 --> 00:33:25,640
Speaker 1: and and and it's much more of a competitor to

583
00:33:25,920 --> 00:33:28,240
Speaker 1: the other products that are out there and the others

584
00:33:28,400 --> 00:33:32,160
Speaker 1: and vice versa. Um, so I think they will sort

585
00:33:32,160 --> 00:33:35,160
Speaker 1: of mutually advance and add more features that more people

586
00:33:35,160 --> 00:33:37,680
Speaker 1: are interested in. Now, watch tomorrow, We're going to hear

587
00:33:37,720 --> 00:33:40,080
Speaker 1: an announcement from Apple that they're no longer carrying the

588
00:33:40,080 --> 00:33:42,440
Speaker 1: Apple TV after we've done this full episode about it,

589
00:33:42,520 --> 00:33:45,680
Speaker 1: probably because that's the way we roll. So go back

590
00:33:45,680 --> 00:33:48,520
Speaker 1: and edit this in your head, they was and were

591
00:33:48,880 --> 00:33:53,600
Speaker 1: Apple TV was this device that did do these things. Um.

592
00:33:53,760 --> 00:33:56,480
Speaker 1: I don't imagine that will happen, but but you you

593
00:33:56,640 --> 00:33:58,720
Speaker 1: it is easy to say that Apple TV, out of

594
00:33:58,760 --> 00:34:02,280
Speaker 1: the line of products that Apple produces, tends to be

595
00:34:02,400 --> 00:34:06,480
Speaker 1: the one that gets the least amount of attention directed

596
00:34:06,520 --> 00:34:09,640
Speaker 1: toward it. Normally. Yeah, once in a while, they'll do

597
00:34:09,680 --> 00:34:12,319
Speaker 1: an event like the September thing where they spend some

598
00:34:12,360 --> 00:34:14,719
Speaker 1: time on Apple TV. But more often than not, it

599
00:34:14,760 --> 00:34:19,680
Speaker 1: just feels like, oh, we also do this, you said September, right,

600
00:34:19,960 --> 00:34:23,440
Speaker 1: Apple is known for doing and now the certain announcements

601
00:34:23,440 --> 00:34:25,640
Speaker 1: at certain times, like the iPhone announcement is usually in

602
00:34:25,920 --> 00:34:29,320
Speaker 1: the early summer, like June. I've heard that there's a

603
00:34:29,360 --> 00:34:31,919
Speaker 1: big announcement coming for this fall, and some people said

604
00:34:31,920 --> 00:34:33,960
Speaker 1: it's the iPad three, which is funny because the iPad

605
00:34:34,000 --> 00:34:37,240
Speaker 1: two isn't. Now, maybe it's the TV thing. Yeah, Actually,

606
00:34:37,480 --> 00:34:40,160
Speaker 1: we could have done an entire episode about how crazy

607
00:34:40,239 --> 00:34:42,560
Speaker 1: I am that people are predicting the iPad three would

608
00:34:42,560 --> 00:34:45,120
Speaker 1: be announced in the fall when the iPad two hasn't

609
00:34:45,120 --> 00:34:48,320
Speaker 1: come out yet, because that would be shooting your own foot.

610
00:34:48,360 --> 00:34:50,239
Speaker 1: If you've known for a fact that the iPad three

611
00:34:50,280 --> 00:34:51,960
Speaker 1: is going to be announced, why would anyone go out

612
00:34:51,960 --> 00:34:55,040
Speaker 1: and buy the iPad two. Yeah, heck, skip the iPad two,

613
00:34:55,120 --> 00:34:59,040
Speaker 1: let's just go straight to three. Yeah. Well, at anyway,

614
00:34:59,120 --> 00:35:01,120
Speaker 1: that's a different discussion. Yeah, and I think we'll probably

615
00:35:01,200 --> 00:35:04,719
Speaker 1: will probably skip Apple for a few weeks since we've

616
00:35:04,760 --> 00:35:07,600
Speaker 1: kind of been apply lately. But yeah, yeah, I think

617
00:35:07,719 --> 00:35:10,320
Speaker 1: I think, uh, I think we've we're keeping the doctor

618
00:35:10,360 --> 00:35:12,880
Speaker 1: away for a while now, yeah, yeah, all right, So

619
00:35:13,000 --> 00:35:15,120
Speaker 1: let's wrap this up. If you guys have any comments

620
00:35:15,200 --> 00:35:17,640
Speaker 1: or questions, if you own an Apple TV and you

621
00:35:17,719 --> 00:35:19,960
Speaker 1: think you have you know, your own experiences to share,

622
00:35:20,040 --> 00:35:23,200
Speaker 1: let us know. You can contact us on Facebook and

623
00:35:23,200 --> 00:35:27,080
Speaker 1: Twitter are handled. There is tech Stuff hs W, or

624
00:35:27,160 --> 00:35:30,040
Speaker 1: you can send us an email. That address is tech

625
00:35:30,120 --> 00:35:32,920
Speaker 1: stuff at how stuff works dot com and Chris and

626
00:35:32,920 --> 00:35:37,239
Speaker 1: I will talk to you again really soon. For more

627
00:35:37,320 --> 00:35:39,480
Speaker 1: on this and thousands of other topics. Is it how

628
00:35:39,520 --> 00:35:42,200
Speaker 1: stuff works dot com. To learn more about the podcast,

629
00:35:42,400 --> 00:35:44,920
Speaker 1: click on the podcast icon in the upper right corner

630
00:35:44,960 --> 00:35:49,080
Speaker 1: of our homepage. The house stuff Works iPhone app has arrived.

631
00:35:49,200 --> 00:35:56,440
Speaker 1: Download it today on iTunes. Brought to you by the

632
00:35:56,480 --> 00:35:59,839
Speaker 1: reinvented two thousand twelve camera. It's ready, are you