1 00:00:04,960 --> 00:00:06,519 Speaker 1: Welcome to money Making Conversations. 2 00:00:06,600 --> 00:00:08,400 Speaker 2: It's to show that she is the secrets of success 3 00:00:08,440 --> 00:00:11,960 Speaker 2: experience firsthand by marketing and Brandon expert Rashan McDonald. I 4 00:00:12,000 --> 00:00:14,400 Speaker 2: will know he's giving me advice on many occasions. In 5 00:00:14,400 --> 00:00:17,400 Speaker 2: the case she didn't notice, I'm not broke. You know, 6 00:00:17,480 --> 00:00:21,040 Speaker 2: he'll be interviewing celebrity CEOs and entrepreneurs and industry decision 7 00:00:21,079 --> 00:00:22,480 Speaker 2: make because it's what he likes to do. 8 00:00:22,720 --> 00:00:23,920 Speaker 1: It's what he likes to share. 9 00:00:24,320 --> 00:00:27,280 Speaker 2: Now it's time to hear from my man, Rashan McDonald 10 00:00:27,440 --> 00:00:28,680 Speaker 2: money Making Conversations. 11 00:00:28,960 --> 00:00:29,520 Speaker 1: Here we come. 12 00:00:30,840 --> 00:00:34,400 Speaker 3: I guess as Jermaine Bowles Lethridge. She's the founder of 13 00:00:34,440 --> 00:00:38,159 Speaker 3: I Know Skincare. Her travelazing spirit and commitment to excellence 14 00:00:38,159 --> 00:00:41,000 Speaker 3: continues to inspire, shining as a radiant beacon with I 15 00:00:41,200 --> 00:00:42,880 Speaker 3: Know Skin tear treatment solutions. 16 00:00:43,159 --> 00:00:45,159 Speaker 1: It was inspired Brahma. You know. 17 00:00:45,240 --> 00:00:47,599 Speaker 3: The inspiration compisable from somewhere and it's her late mother 18 00:00:47,640 --> 00:00:50,080 Speaker 3: who inspired this. Their goal is to create a community 19 00:00:50,159 --> 00:00:53,640 Speaker 3: and embraces and support the movement of hashtag real age. 20 00:00:54,520 --> 00:00:57,280 Speaker 3: I've never subscribed to the marketing concept of anti agent. 21 00:00:57,320 --> 00:00:58,000 Speaker 1: That's what she says. 22 00:00:57,960 --> 00:01:01,280 Speaker 3: It's anti means to go against it. If you're anti agent, 23 00:01:01,320 --> 00:01:03,480 Speaker 3: you're not evolving and no longer existing. 24 00:01:04,240 --> 00:01:05,160 Speaker 1: Charlene theorem. 25 00:01:05,240 --> 00:01:08,319 Speaker 3: The actress had a big story about that recently, when 26 00:01:08,319 --> 00:01:09,520 Speaker 3: people was talking about she. 27 00:01:09,480 --> 00:01:11,720 Speaker 1: Was aging, she said, I'm getting old. Dealing with it. 28 00:01:11,840 --> 00:01:13,160 Speaker 1: I'm getting old. Okay. 29 00:01:13,440 --> 00:01:16,679 Speaker 3: The pro agent means moving forward and embracing their journey. Please, 30 00:01:16,720 --> 00:01:20,080 Speaker 3: welcome to the Money Making Conversations Master Class. Jermaine Bow's Letharige. 31 00:01:20,120 --> 00:01:22,920 Speaker 4: How you doing, I'm wonderful. How are you? 32 00:01:23,240 --> 00:01:23,440 Speaker 1: Yeah? 33 00:01:23,480 --> 00:01:25,840 Speaker 3: It was perfect timing because I was you know, you know, 34 00:01:26,240 --> 00:01:29,000 Speaker 3: I always served the internet and I came across this 35 00:01:29,160 --> 00:01:33,440 Speaker 3: article with Charlene and one of my favorite actresses out there. 36 00:01:33,480 --> 00:01:37,080 Speaker 3: You know, she has a serious movie on Netflix I 37 00:01:37,080 --> 00:01:39,679 Speaker 3: watched over and over called Old Guard because she's very 38 00:01:39,680 --> 00:01:42,360 Speaker 3: physical and she can do she's a former model and 39 00:01:42,440 --> 00:01:45,039 Speaker 3: she was and people make people accusing her of plastic 40 00:01:45,080 --> 00:01:48,640 Speaker 3: surgery and all these things. She would say, Hey, deal 41 00:01:48,680 --> 00:01:53,360 Speaker 3: with it. I gotta get old sometimes, okay, sometimes along 42 00:01:53,440 --> 00:01:56,520 Speaker 3: the way some people try to try to stop that 43 00:01:56,560 --> 00:02:00,560 Speaker 3: through plastic surgery. But in this and I don't. I've 44 00:02:00,560 --> 00:02:02,840 Speaker 3: never had plessor. I'm not against anybody who does have 45 00:02:02,880 --> 00:02:08,000 Speaker 3: PLESSU surgeon, but you against the pro talk of anti aging, correct, I. 46 00:02:08,480 --> 00:02:13,640 Speaker 4: Totally am, because that's an unachievable objective. If you know, 47 00:02:14,080 --> 00:02:17,480 Speaker 4: really every day that God allows you to wake up, 48 00:02:17,680 --> 00:02:21,519 Speaker 4: you're getting older. And so when you have that kind 49 00:02:21,560 --> 00:02:25,760 Speaker 4: of mindset, that's when depression sets in, right, that's when 50 00:02:25,800 --> 00:02:30,880 Speaker 4: you start living because you can't achieve that objective. It's 51 00:02:30,880 --> 00:02:34,520 Speaker 4: not sustainable. You know, however you choose to. You know, 52 00:02:34,639 --> 00:02:36,280 Speaker 4: if you want to do both talks, if you want 53 00:02:36,320 --> 00:02:39,320 Speaker 4: to do those things, that's fine, but still know you're 54 00:02:39,360 --> 00:02:42,200 Speaker 4: still aging. And you know we got a change it 55 00:02:42,280 --> 00:02:48,200 Speaker 4: with Sean. It's a privilege to get older, and I'm great. 56 00:02:49,160 --> 00:02:54,160 Speaker 1: I'm great opportism, Jamaine. It's hard though. Society. 57 00:02:54,240 --> 00:02:56,920 Speaker 3: It's a society pushing that the youth in front of 58 00:02:56,960 --> 00:02:59,079 Speaker 3: you because they know that's how they make money if 59 00:02:59,080 --> 00:03:02,160 Speaker 3: they if they can come vish you that you can 60 00:03:02,240 --> 00:03:06,040 Speaker 3: look younger by wearing you know what is the little 61 00:03:06,120 --> 00:03:09,720 Speaker 3: skim type clothes and keep your quote unquote in shape 62 00:03:09,960 --> 00:03:14,000 Speaker 3: or or or plastic surgery or or or that little 63 00:03:14,160 --> 00:03:16,720 Speaker 3: And I'm telling you, I'm always tempted. I'm tell you something, 64 00:03:16,760 --> 00:03:18,520 Speaker 3: and I'm not a vain person at all, but boy, 65 00:03:18,800 --> 00:03:21,240 Speaker 3: I'll be looking at them them them late night commercial 66 00:03:21,240 --> 00:03:23,480 Speaker 3: when they talked about tipening up them wrinkles under your eyes, 67 00:03:23,520 --> 00:03:24,640 Speaker 3: I'll be so tempted. 68 00:03:25,200 --> 00:03:26,000 Speaker 1: I'd be so. 69 00:03:31,160 --> 00:03:35,120 Speaker 4: And it's fine, but you still have to be really realistic, right, 70 00:03:35,240 --> 00:03:39,960 Speaker 4: you're still and what happens is and that's why I 71 00:03:40,040 --> 00:03:45,680 Speaker 4: am really leading this band with people understanding that the 72 00:03:45,720 --> 00:03:49,440 Speaker 4: wind happens in the fourth quarter and you can do 73 00:03:49,600 --> 00:03:54,200 Speaker 4: well up until your forty, but it's how you accept 74 00:03:54,240 --> 00:03:57,800 Speaker 4: this aging process will determine how you leave out of 75 00:03:57,840 --> 00:04:03,400 Speaker 4: here and its society t advertisers. Everybody wants that twenty 76 00:04:03,440 --> 00:04:06,920 Speaker 4: five to fifty four and the hecky with everybody else, 77 00:04:07,360 --> 00:04:10,280 Speaker 4: But if they really look at you know, I just 78 00:04:10,360 --> 00:04:16,000 Speaker 4: came back from Martha's Vineyard and the demographics there is 79 00:04:16,040 --> 00:04:19,719 Speaker 4: the more mature forty in up right, and we're spending 80 00:04:19,880 --> 00:04:23,320 Speaker 4: a lot of money. We want what we want, We're 81 00:04:23,400 --> 00:04:27,520 Speaker 4: drinking the finest of wines, and we will spend money 82 00:04:28,040 --> 00:04:32,480 Speaker 4: for the things we desire. They are missing a boatload 83 00:04:32,560 --> 00:04:35,720 Speaker 4: of money because I'm not spending my money with anybody 84 00:04:36,000 --> 00:04:39,520 Speaker 4: that's going to advertise a young girl with her short 85 00:04:39,640 --> 00:04:43,840 Speaker 4: dress on. I'm not gonna look at your site. So 86 00:04:43,880 --> 00:04:46,719 Speaker 4: you're missing that, you know, they got to understand this 87 00:04:47,040 --> 00:04:48,520 Speaker 4: Auntie for lot. 88 00:04:48,760 --> 00:04:53,560 Speaker 3: So you're saying, so you're saying that advertisers because my 89 00:04:53,640 --> 00:04:56,120 Speaker 3: guests owned several weeks ago, and I was saying, Wow, 90 00:04:56,240 --> 00:04:59,200 Speaker 3: it's just so many people over sixty five walking around. 91 00:04:59,240 --> 00:05:01,360 Speaker 3: Then I realized, I'm one of those people. Okay, walk 92 00:05:01,520 --> 00:05:04,560 Speaker 3: just walk around. It's so many of us that you know, 93 00:05:04,839 --> 00:05:07,480 Speaker 3: you know, I would I would just tell you this, Jermaine, 94 00:05:07,680 --> 00:05:09,240 Speaker 3: my mind said, because you know, I don't even think 95 00:05:09,279 --> 00:05:11,440 Speaker 3: about age. And so sometimes I've been talking about the 96 00:05:11,440 --> 00:05:14,800 Speaker 3: old people. If you're talking about you, Jell, but you 97 00:05:14,880 --> 00:05:16,600 Speaker 3: need to look in the mirror. You one of those 98 00:05:16,640 --> 00:05:19,760 Speaker 3: old people you're talking about because of the fact that Jamaine, 99 00:05:20,560 --> 00:05:22,919 Speaker 3: sometimes it is a mindset. And so so when I 100 00:05:23,000 --> 00:05:24,719 Speaker 3: was when I when the opportunity to come on my 101 00:05:24,839 --> 00:05:27,800 Speaker 3: show was presented, and you was talking about the anti 102 00:05:27,880 --> 00:05:31,040 Speaker 3: agent talk, real age and all that. It is really 103 00:05:31,320 --> 00:05:33,680 Speaker 3: what people have to think. If you get caught up 104 00:05:34,240 --> 00:05:37,280 Speaker 3: in a number, and that's where people go wrong, get 105 00:05:37,279 --> 00:05:39,479 Speaker 3: caught up in a number, that's when you start to lose. 106 00:05:39,560 --> 00:05:43,520 Speaker 4: Am I right, you absolutely are. And I'm a Delta 107 00:05:43,960 --> 00:05:46,680 Speaker 4: and we have this thing called Delta Deers and it 108 00:05:46,800 --> 00:05:50,599 Speaker 4: starts to sitting and when we had in face meeting, 109 00:05:50,640 --> 00:05:52,599 Speaker 4: they were like, well, the Delta deers go up front, 110 00:05:52,800 --> 00:05:55,200 Speaker 4: and I was like, oh, the Delta deers get upfront. 111 00:05:56,760 --> 00:06:01,000 Speaker 4: You do know, Jermain, you are a Delta deer. But 112 00:06:01,360 --> 00:06:05,840 Speaker 4: also because you said but they're in the process of 113 00:06:06,040 --> 00:06:14,080 Speaker 4: changing changing that number because you don't reflect a Delta deer. 114 00:06:14,720 --> 00:06:17,039 Speaker 4: And so and I always say, I'm going to be 115 00:06:17,080 --> 00:06:20,800 Speaker 4: the oldest youngest person in every world, right. 116 00:06:20,760 --> 00:06:22,640 Speaker 3: Right, right, right right, Well, you know, you know the 117 00:06:22,680 --> 00:06:25,000 Speaker 3: thing about it is that I'm talking to my girl. 118 00:06:25,160 --> 00:06:28,000 Speaker 3: You know, see I had AKA early. Now I got 119 00:06:28,040 --> 00:06:30,120 Speaker 3: Delta that so I'm not trying. I didn't book it 120 00:06:30,200 --> 00:06:32,240 Speaker 3: like that. I just found out that you know, this 121 00:06:32,400 --> 00:06:34,320 Speaker 3: is a you know, Sarargi fraternity show. 122 00:06:34,320 --> 00:06:35,039 Speaker 1: You know what I'm saying. 123 00:06:35,240 --> 00:06:40,040 Speaker 3: But Jermaine, you know, I know skincare treatment. Your late 124 00:06:40,080 --> 00:06:44,320 Speaker 3: mom inspired this. Tell us about what is I know skincare? 125 00:06:46,040 --> 00:06:48,160 Speaker 4: Okay, Well, you know, ra Sean, I've been in the 126 00:06:48,200 --> 00:06:52,120 Speaker 4: beauty space for over thirty years, right, helping build a 127 00:06:52,160 --> 00:06:56,320 Speaker 4: lot of brands and working with them, Mayel being one, 128 00:06:56,560 --> 00:07:01,120 Speaker 4: to Leo Wajid, Kenyon, Kenya more hair kids, and it's 129 00:07:01,200 --> 00:07:05,679 Speaker 4: always been my privilege and honor to help other people 130 00:07:05,800 --> 00:07:10,800 Speaker 4: realize their dreams and to create legacy wealth for their family, 131 00:07:11,040 --> 00:07:16,840 Speaker 4: and in turn, I make my money, you know. I mean, 132 00:07:16,880 --> 00:07:20,320 Speaker 4: I'm not doing it for free, but money is not 133 00:07:20,520 --> 00:07:24,480 Speaker 4: what I look at first when you operate in excellence 134 00:07:24,560 --> 00:07:26,680 Speaker 4: and you really want to see other people when your 135 00:07:26,720 --> 00:07:32,600 Speaker 4: money comes. And so I've always wanted to do something 136 00:07:32,800 --> 00:07:35,680 Speaker 4: for myself, but I always felt it was a conflict 137 00:07:35,720 --> 00:07:38,920 Speaker 4: of interest. How do you push yourself and push others 138 00:07:39,000 --> 00:07:43,160 Speaker 4: at the same time. And so I was going through this. 139 00:07:43,920 --> 00:07:46,000 Speaker 4: I did some focus groups when I was in my 140 00:07:46,240 --> 00:07:49,680 Speaker 4: late forties, trying to get some of my brands to 141 00:07:49,880 --> 00:07:53,880 Speaker 4: really look at the importance of this of the baby boomer, 142 00:07:54,280 --> 00:07:58,040 Speaker 4: and really no one was really interested in it that much. 143 00:07:58,080 --> 00:08:01,360 Speaker 4: A little bit Gary Gardner with as and. 144 00:08:03,240 --> 00:08:05,440 Speaker 1: Marketing space space for for. 145 00:08:05,400 --> 00:08:08,480 Speaker 4: A long time because I was getting older. And what 146 00:08:08,800 --> 00:08:13,440 Speaker 4: happened my stylust when, like I said, I was forty nine, 147 00:08:13,640 --> 00:08:16,520 Speaker 4: my stylus was spraying something on my hair and I said, 148 00:08:16,560 --> 00:08:18,520 Speaker 4: what is that? She said, Paul Mitchell came up with 149 00:08:18,560 --> 00:08:22,080 Speaker 4: this product called Younger Looking Hair. I said, really, she 150 00:08:22,160 --> 00:08:25,720 Speaker 4: said yeah. They said that the women were complaining that 151 00:08:25,800 --> 00:08:29,720 Speaker 4: the product no longer worked. But what they discovered is 152 00:08:29,760 --> 00:08:32,800 Speaker 4: it wasn't that the product didn't work, that the consumer 153 00:08:33,080 --> 00:08:38,359 Speaker 4: is changing and you know, DHT is hitting the follicle 154 00:08:38,760 --> 00:08:42,760 Speaker 4: and thinning the hair out. So they had to now 155 00:08:43,280 --> 00:08:49,760 Speaker 4: address this growing customer consumer base, her now her new needs. 156 00:08:49,960 --> 00:08:54,040 Speaker 4: And so that really sparked my interest. And so in 157 00:08:54,200 --> 00:08:56,800 Speaker 4: just looking, you know, my my prayer every morning is 158 00:08:56,880 --> 00:08:59,600 Speaker 4: God give me new visions so that I can always 159 00:08:59,640 --> 00:09:04,839 Speaker 4: see the opportunity. And so when my mom was transitioning, 160 00:09:05,400 --> 00:09:09,440 Speaker 4: everybody talked that walked into that hospital room. They talked 161 00:09:09,440 --> 00:09:13,000 Speaker 4: about how beautiful a skin was. She always told if 162 00:09:13,000 --> 00:09:14,920 Speaker 4: you take care of your skin now, to take care 163 00:09:14,960 --> 00:09:18,400 Speaker 4: of you later. And so I was in there, I 164 00:09:18,480 --> 00:09:21,400 Speaker 4: was like, and it just when you're seeing someone that 165 00:09:21,480 --> 00:09:26,439 Speaker 4: you love, you know, leave this earth. It's like, if 166 00:09:26,480 --> 00:09:30,440 Speaker 4: I don't do something for myself now, when will I. 167 00:09:30,440 --> 00:09:35,280 Speaker 4: I had purchased Amby, and but I didn't start that. 168 00:09:36,000 --> 00:09:40,360 Speaker 3: You know, yeah, I. 169 00:09:40,240 --> 00:09:44,280 Speaker 4: Had already, it was already created, it already had the distribution. 170 00:09:44,600 --> 00:09:48,480 Speaker 4: I wanted to start something from its infancy stage, from 171 00:09:48,520 --> 00:09:52,840 Speaker 4: the concept and how if I helped other people do it, 172 00:09:52,920 --> 00:09:57,480 Speaker 4: could I do it for myself? So when my mom passed. 173 00:09:57,640 --> 00:10:00,520 Speaker 4: It was like, oh my god, what I know is 174 00:10:00,960 --> 00:10:03,920 Speaker 4: and the name came up for Sean. I'm like, you know, 175 00:10:03,920 --> 00:10:05,920 Speaker 4: when you get a certain age, you know what you know? 176 00:10:06,400 --> 00:10:08,960 Speaker 4: You know. It's like I know who I don't want 177 00:10:09,000 --> 00:10:12,400 Speaker 4: in my space, I know what I shouldn't eat because 178 00:10:12,400 --> 00:10:16,119 Speaker 4: I'm a gain that ten pounds. If your whole foundation 179 00:10:16,360 --> 00:10:20,400 Speaker 4: is based on your I knows right. And so that's 180 00:10:20,400 --> 00:10:21,600 Speaker 4: how the name came up. 181 00:10:22,160 --> 00:10:24,480 Speaker 1: And funny in the way because that's how we know. 182 00:10:24,640 --> 00:10:28,320 Speaker 3: You know, you know, you know, you know, you know right, 183 00:10:28,440 --> 00:10:32,040 Speaker 3: And in this situation, I know, I know, I. 184 00:10:31,960 --> 00:10:36,880 Speaker 4: Know if that's affirming, that's affirming, I know that, and 185 00:10:36,960 --> 00:10:40,880 Speaker 4: it puts you in a mindset like I am I 186 00:10:40,960 --> 00:10:45,559 Speaker 4: know that I'm gonna get non figures from this brand 187 00:10:46,000 --> 00:10:50,439 Speaker 4: because it's an market. I know that I'm going to 188 00:10:50,559 --> 00:10:53,240 Speaker 4: keep myself healthy that so that you will never be 189 00:10:53,280 --> 00:10:56,560 Speaker 4: able to guess my age, you know. So it's a 190 00:10:56,600 --> 00:10:59,480 Speaker 4: lot of things that you know. And we have the 191 00:10:59,559 --> 00:11:04,920 Speaker 4: dragon fly because in my my lowest point of grief, 192 00:11:05,720 --> 00:11:08,960 Speaker 4: the dragonfly just hovered over the hood of my car 193 00:11:09,640 --> 00:11:12,000 Speaker 4: and I looked it up and it was saying that 194 00:11:12,080 --> 00:11:16,200 Speaker 4: this the dragonfly is born in the water and then 195 00:11:16,400 --> 00:11:19,600 Speaker 4: it gets takes flight and becomes the creature of the air. 196 00:11:20,520 --> 00:11:23,920 Speaker 4: And if you look at the dragonfly, it's pivoting constantly. 197 00:11:24,960 --> 00:11:27,400 Speaker 1: Get you know, the interesting when you say that. 198 00:11:27,480 --> 00:11:29,800 Speaker 3: The interesting thing when you say that is that you 199 00:11:29,840 --> 00:11:32,559 Speaker 3: know it's when you say hovering over, you know, looking 200 00:11:32,640 --> 00:11:36,480 Speaker 3: over a transformation with your butter cocoon to a butterfly. 201 00:11:36,880 --> 00:11:40,240 Speaker 3: It's always a transformation. That's what your product is about. 202 00:11:40,480 --> 00:11:41,840 Speaker 3: But you know the thing about it and that we're 203 00:11:41,840 --> 00:11:43,400 Speaker 3: gonna we're gonna go to break because I don't want 204 00:11:43,400 --> 00:11:46,800 Speaker 3: to get too extended on this thought process. But it 205 00:11:46,920 --> 00:11:52,600 Speaker 3: comes back to accepting you. You know, I know this 206 00:11:52,679 --> 00:11:55,840 Speaker 3: is who I am because I'm telling you and anybody 207 00:11:55,880 --> 00:11:59,680 Speaker 3: who's listening to me. As you get older, you get questioned, 208 00:11:59,720 --> 00:12:02,520 Speaker 3: you get beat up, you get told what you can't do. 209 00:12:02,559 --> 00:12:06,240 Speaker 3: They you know, they tell you you're gonna your dreams stop, stop, 210 00:12:06,320 --> 00:12:07,080 Speaker 3: stop dreaming. 211 00:12:07,200 --> 00:12:09,960 Speaker 1: You know you can't start a business. You know, you 212 00:12:10,000 --> 00:12:10,839 Speaker 1: know they have you. 213 00:12:10,840 --> 00:12:14,200 Speaker 3: Walking around this whole planet, you know, telling you just 214 00:12:14,320 --> 00:12:14,880 Speaker 3: keep walking. 215 00:12:14,920 --> 00:12:17,960 Speaker 1: But what you're walking for? What what the walk gonna. 216 00:12:17,760 --> 00:12:20,400 Speaker 3: Do for you? You know? What goals are you allowing me 217 00:12:20,440 --> 00:12:23,080 Speaker 3: to have? And I find that I find the I 218 00:12:23,280 --> 00:12:26,320 Speaker 3: Know mantra so inspiring. When we come back, We're gonna 219 00:12:26,320 --> 00:12:28,800 Speaker 3: continue this conversation because I really want to get into 220 00:12:28,800 --> 00:12:32,280 Speaker 3: the whole you know, anti age, the real talk of 221 00:12:32,320 --> 00:12:35,400 Speaker 3: what real age is about. Because not only your project 222 00:12:35,520 --> 00:12:39,720 Speaker 3: is your product. I say, your product, facial product is motivational, 223 00:12:39,800 --> 00:12:41,560 Speaker 3: but it lends itself to how we should look at 224 00:12:41,559 --> 00:12:44,880 Speaker 3: life in general. Right back for more Money Making Conversation Masterclass. 225 00:12:45,280 --> 00:12:46,840 Speaker 1: Thank you. This is ra Sean McDonald. 226 00:12:52,240 --> 00:12:55,280 Speaker 5: Programming is made possible in part by support from thirty 227 00:12:55,320 --> 00:12:58,760 Speaker 5: eight to fifteen Media, led by Emmy and nuble ACP 228 00:12:59,040 --> 00:13:03,400 Speaker 5: Image Award winn television producer Rashaan McDonald. Thirty eight fifteen 229 00:13:03,480 --> 00:13:08,840 Speaker 5: Media offers social media management, podcast production, designs logos, and 230 00:13:09,000 --> 00:13:15,239 Speaker 5: develops websites. Additional services include brand management and career development 231 00:13:15,360 --> 00:13:19,880 Speaker 5: consulting services. More information is available at four seven zero 232 00:13:20,240 --> 00:13:23,640 Speaker 5: six eight eight three eight one five or via email 233 00:13:23,720 --> 00:13:27,439 Speaker 5: at info at thirty eight fifteen media dot com. 234 00:13:27,559 --> 00:13:28,200 Speaker 1: Keep winning. 235 00:13:31,080 --> 00:13:34,520 Speaker 6: You are now tuned into the Money Making Conversations. Minute 236 00:13:34,559 --> 00:13:36,640 Speaker 6: of Inspiration with Rashawn McDonald. 237 00:13:36,720 --> 00:13:40,880 Speaker 7: Grammar Award nominated singer Kiera Sheer Kelly's new book, Big 238 00:13:40,920 --> 00:13:43,840 Speaker 7: Bowl and Beautiful Owning the Woman God Made You to 239 00:13:43,880 --> 00:13:46,840 Speaker 7: be is a must read as she shares her advice 240 00:13:46,920 --> 00:13:50,640 Speaker 7: on body positivity, goal setting, and leading with your gifts. 241 00:13:50,960 --> 00:13:54,120 Speaker 8: Everything should not be taken personally. So I absolutely agree 242 00:13:54,160 --> 00:13:56,080 Speaker 8: with you. And if we don't have that understanding, and 243 00:13:56,120 --> 00:13:59,400 Speaker 8: if we're always taking things personally, we'll always be responding 244 00:13:59,440 --> 00:14:02,240 Speaker 8: to any and everything to where it'll take so much 245 00:14:02,360 --> 00:14:05,200 Speaker 8: energy it'll shift our focus off of what we really 246 00:14:05,240 --> 00:14:07,680 Speaker 8: should be focused on. And so I have had to 247 00:14:07,760 --> 00:14:09,319 Speaker 8: learn that the picture. 248 00:14:09,080 --> 00:14:09,760 Speaker 1: Is bigger than me. 249 00:14:10,080 --> 00:14:13,840 Speaker 8: It's so far beyond one moment, like be a student 250 00:14:13,880 --> 00:14:17,160 Speaker 8: at every opportunity you get. But even in the book 251 00:14:17,200 --> 00:14:19,880 Speaker 8: I talk about, it's a chapter called making the most 252 00:14:19,920 --> 00:14:21,080 Speaker 8: of Every Opportunity. 253 00:14:21,520 --> 00:14:23,480 Speaker 7: If you were to hear this full interview with Kira 254 00:14:23,600 --> 00:14:26,840 Speaker 7: shared Kelly, visit money Making Conversations dot com. 255 00:14:26,960 --> 00:14:27,440 Speaker 1: Keep winning. 256 00:14:30,560 --> 00:14:35,520 Speaker 6: Now let's return to Money Making Conversations Masterclass with Rashaan McDonald. 257 00:14:35,960 --> 00:14:38,920 Speaker 3: You know I'm talking to Jermaine. She is a product 258 00:14:39,000 --> 00:14:43,040 Speaker 3: called I know, a product of Facial Treatment of treatment brand. 259 00:14:43,320 --> 00:14:45,440 Speaker 3: And you know, Jermaine, you got me so fired up 260 00:14:45,480 --> 00:14:47,360 Speaker 3: by this anti agent. I'm about to turn around and 261 00:14:47,360 --> 00:14:49,560 Speaker 3: go said loud, you're blacking you're proud and I don't 262 00:14:49,600 --> 00:14:52,240 Speaker 3: want to like shift while you came to the show. 263 00:14:52,400 --> 00:14:53,400 Speaker 1: One of the show was. 264 00:14:53,400 --> 00:14:56,480 Speaker 3: To introduce your product to my listening brasis because of 265 00:14:56,520 --> 00:14:59,760 Speaker 3: the fact that we're so caught up in what is 266 00:14:59,800 --> 00:15:03,520 Speaker 3: being offer to us, and it's usually you know, to 267 00:15:03,560 --> 00:15:06,280 Speaker 3: the younger generation, and they kind of push us to 268 00:15:06,320 --> 00:15:09,000 Speaker 3: the back because they don't think of anybody over fifty 269 00:15:09,000 --> 00:15:12,160 Speaker 3: five has buying power as buying powered. All right, and 270 00:15:12,200 --> 00:15:13,880 Speaker 3: we but then you turn around and you see the 271 00:15:14,080 --> 00:15:17,080 Speaker 3: number of billions of dollars that we're spending. But then 272 00:15:18,000 --> 00:15:23,200 Speaker 3: so we're not getting respect, we're not showcased about what 273 00:15:23,320 --> 00:15:26,920 Speaker 3: we should consistently be valued as shoppers and consumers. And 274 00:15:27,000 --> 00:15:29,520 Speaker 3: so you came up with this product. I know that 275 00:15:29,600 --> 00:15:33,400 Speaker 3: it's geared towards my age group audience, male and females. 276 00:15:33,440 --> 00:15:38,920 Speaker 4: Correct, yes, primarily females. But as what has happened is 277 00:15:39,840 --> 00:15:43,600 Speaker 4: men can use it absolutely. But when you have limited 278 00:15:43,880 --> 00:15:46,440 Speaker 4: marketing dollar, you can't speak to everyone. 279 00:15:46,720 --> 00:15:49,440 Speaker 3: Say that again, stuff right there, A lot of people 280 00:15:49,480 --> 00:15:54,359 Speaker 3: need to hear that. Okay, if you can't sell everything 281 00:15:54,400 --> 00:15:56,760 Speaker 3: to everybody, even though you got a lot of ideas, 282 00:15:56,960 --> 00:16:00,800 Speaker 3: a lot of small businesses make that mistake, pick your poison, 283 00:16:01,200 --> 00:16:02,120 Speaker 3: pick your product. 284 00:16:02,640 --> 00:16:09,600 Speaker 4: Yes, absolutely, And for me because my mom is black, 285 00:16:09,720 --> 00:16:13,040 Speaker 4: my mom was black, I'm a black woman and that's 286 00:16:13,320 --> 00:16:16,320 Speaker 4: surround me. But anybody can use it. A third of 287 00:16:16,360 --> 00:16:19,840 Speaker 4: my customers are Caucasian women, and I've had to have 288 00:16:20,000 --> 00:16:25,360 Speaker 4: conversations with them. I'm not anti anyone, it's because that 289 00:16:25,480 --> 00:16:29,600 Speaker 4: means again to go against I am pro black women. 290 00:16:30,280 --> 00:16:33,680 Speaker 4: And the reasoning is that no one has ever really 291 00:16:33,720 --> 00:16:38,800 Speaker 4: been intentional about serving us and been in the beauty 292 00:16:38,800 --> 00:16:42,640 Speaker 4: space forever. If you look at commercials, they will splatter 293 00:16:42,840 --> 00:16:46,600 Speaker 4: a black woman in but it's very obvious who their 294 00:16:46,640 --> 00:16:50,800 Speaker 4: target market is. And I'm okay with that because my 295 00:16:51,000 --> 00:16:53,960 Speaker 4: Caucasian sisters, they spend a lot of money on skincare. 296 00:16:54,360 --> 00:16:58,240 Speaker 4: Our numbers are about five hundred millions. That's in some 297 00:16:58,280 --> 00:17:01,680 Speaker 4: people's mind that's a lot, but it's really not. Uh 298 00:17:01,720 --> 00:17:05,240 Speaker 4: and so, but black women now are starting more to 299 00:17:05,359 --> 00:17:08,520 Speaker 4: take care of themselves. They see the importance of not 300 00:17:08,640 --> 00:17:13,240 Speaker 4: being selfish but putting themselves first, and so I wanted 301 00:17:13,280 --> 00:17:18,159 Speaker 4: to be very intentional about who I was talking to. 302 00:17:19,040 --> 00:17:23,960 Speaker 4: My clinical study was done on black women everything and 303 00:17:24,000 --> 00:17:27,240 Speaker 4: people A lot of people don't know this. Our our 304 00:17:27,280 --> 00:17:31,000 Speaker 4: Caucasian sisters. They wrinkle, but we sag so a lot 305 00:17:31,080 --> 00:17:33,840 Speaker 4: of the ingredients that have been put into the product. 306 00:17:34,119 --> 00:17:38,280 Speaker 4: It's all about plumping us up, making sure that our 307 00:17:38,359 --> 00:17:42,280 Speaker 4: skin is vibrant, to have that glow and to love 308 00:17:42,320 --> 00:17:42,720 Speaker 4: with things. 309 00:17:43,760 --> 00:17:47,159 Speaker 3: I want to make sure you said we we sag? 310 00:17:47,200 --> 00:17:48,560 Speaker 3: What what do you mean we say sad? 311 00:17:49,119 --> 00:17:55,040 Speaker 4: The skin starts drooping down, you know, and and often 312 00:17:55,240 --> 00:17:58,439 Speaker 4: so now. And we should start this very early. My 313 00:17:58,480 --> 00:18:00,679 Speaker 4: mother tried to tell me this when I was in 314 00:18:00,720 --> 00:18:03,879 Speaker 4: my twenties. Never pull your skin down when you're putting 315 00:18:03,920 --> 00:18:08,159 Speaker 4: on lotion or moisturizer on your face. You always should 316 00:18:08,200 --> 00:18:11,960 Speaker 4: stroke up. Everything should go up because gravity, gravity is 317 00:18:12,040 --> 00:18:16,160 Speaker 4: taking place. And but it's okay. All of those things, 318 00:18:16,200 --> 00:18:19,119 Speaker 4: the wrinkles, the cell you like, all those things. I 319 00:18:19,200 --> 00:18:22,040 Speaker 4: work hard at trying to keep them at bay. But 320 00:18:22,520 --> 00:18:25,360 Speaker 4: you know, it depends on what you eat, how you exercise. 321 00:18:25,760 --> 00:18:28,600 Speaker 4: You got to do more things as we get older, 322 00:18:28,760 --> 00:18:31,679 Speaker 4: and it makes us feel better. Keep clarity, you know. 323 00:18:31,880 --> 00:18:34,280 Speaker 4: I you know, Rashan, most of the things that I've 324 00:18:34,280 --> 00:18:39,320 Speaker 4: accomplished in my life, I've done them over fifty and 325 00:18:39,400 --> 00:18:41,639 Speaker 4: so and I had to look at that. And so 326 00:18:42,000 --> 00:18:46,000 Speaker 4: the latter days are my greater days, you know, and 327 00:18:46,080 --> 00:18:50,320 Speaker 4: right now my goal is in creating this brand to 328 00:18:50,400 --> 00:18:53,240 Speaker 4: one day if my children want to sell it, that 329 00:18:53,720 --> 00:18:58,520 Speaker 4: I create generational wealth and that you know, and that 330 00:18:58,600 --> 00:19:02,760 Speaker 4: they remember my name, grandkids, grandkids, that they remember how 331 00:19:02,800 --> 00:19:03,720 Speaker 4: this all started. 332 00:19:04,000 --> 00:19:06,000 Speaker 1: Cool. I want to I know the running out of 333 00:19:06,040 --> 00:19:07,879 Speaker 1: the time on your interview, but I wanted to. It 334 00:19:07,960 --> 00:19:09,200 Speaker 1: was a couple of things. I want to make sure 335 00:19:09,200 --> 00:19:09,560 Speaker 1: the audience. 336 00:19:09,720 --> 00:19:12,800 Speaker 3: First of all, that was very motivational and very encouraging, 337 00:19:12,840 --> 00:19:16,000 Speaker 3: because you know, you have to know who you're talking to. 338 00:19:16,200 --> 00:19:20,880 Speaker 3: I remember a long time ago. You know, sometimes people say, 339 00:19:20,880 --> 00:19:23,200 Speaker 3: you know, you shouldn't narrow your audience, you know, and 340 00:19:23,440 --> 00:19:26,199 Speaker 3: you know, Steve Harwy's made a lot of money, you know, 341 00:19:27,119 --> 00:19:31,359 Speaker 3: being a guy who with black people. Black people, yeah, 342 00:19:31,520 --> 00:19:34,960 Speaker 3: because the family few, but his base was black. Okay, 343 00:19:35,240 --> 00:19:39,720 Speaker 3: Stephen A. Smith on first take. Half his audience on 344 00:19:39,800 --> 00:19:43,040 Speaker 3: first take is black, because you got to have a base. 345 00:19:43,200 --> 00:19:43,359 Speaker 4: You know. 346 00:19:44,640 --> 00:19:48,520 Speaker 3: Or the President Obama, he won the election because of 347 00:19:48,560 --> 00:19:53,320 Speaker 3: a black base. You know, he fouled an audience, supported 348 00:19:53,320 --> 00:19:56,280 Speaker 3: that audience, and an audience elected him to two terms 349 00:19:56,280 --> 00:19:59,960 Speaker 3: as president. And so what you're saying is, okay, identify 350 00:20:00,200 --> 00:20:05,080 Speaker 3: your customer. It's all right if they're blacks, it's okay. 351 00:20:05,600 --> 00:20:08,520 Speaker 3: You're not saying, hey, you can't buy my product, but 352 00:20:08,600 --> 00:20:11,480 Speaker 3: you better, you know how that much money focus on 353 00:20:11,560 --> 00:20:14,600 Speaker 3: who will buy your product and make sure they become 354 00:20:14,640 --> 00:20:17,800 Speaker 3: aware of the product. I remember, I remember, like I said, 355 00:20:17,960 --> 00:20:20,359 Speaker 3: you do comedy concerts, and you know I did Death 356 00:20:20,359 --> 00:20:22,600 Speaker 3: Comedy Jam and Deaf Johny Comedy Dam came out there, 357 00:20:22,600 --> 00:20:26,080 Speaker 3: and you know, you know, boom, black black comedy shows 358 00:20:26,160 --> 00:20:30,560 Speaker 3: were the rage. You know, it was an audience out 359 00:20:30,600 --> 00:20:33,479 Speaker 3: there that knew nothing about boy they could be entertained. 360 00:20:33,480 --> 00:20:36,800 Speaker 3: But suddenly three thousand seats, ten thousand seed, fifty thousand 361 00:20:36,840 --> 00:20:38,960 Speaker 3: seats were being sold by the Kings of Comedy, which 362 00:20:38,960 --> 00:20:42,840 Speaker 3: started Bernie mag And Dale Huglan cedric entertainer Steve Harvey. 363 00:20:43,119 --> 00:20:43,919 Speaker 1: So there's an. 364 00:20:43,800 --> 00:20:47,119 Speaker 3: Audience out there and you have to go find it, 365 00:20:47,200 --> 00:20:48,800 Speaker 3: you have to market to it. And that's what she's 366 00:20:48,800 --> 00:20:54,480 Speaker 3: saying with I know, she's identified her audience and you 367 00:20:54,560 --> 00:20:57,080 Speaker 3: cannot say, oh, I don't know, I don't want nobody 368 00:20:57,119 --> 00:21:02,119 Speaker 3: talk bad about me. Okay, okay, now, okay, there is 369 00:21:02,240 --> 00:21:05,160 Speaker 3: rock and roll, and there's R and B, and there's jazz. Yeah, 370 00:21:05,520 --> 00:21:08,439 Speaker 3: their market out there for everybody, even in music. You 371 00:21:08,440 --> 00:21:09,400 Speaker 3: can continue right quick. 372 00:21:10,640 --> 00:21:13,440 Speaker 4: You know, we have to understand. I have a tagline. 373 00:21:13,440 --> 00:21:16,119 Speaker 4: I do a trade show and it's for black women 374 00:21:17,119 --> 00:21:20,879 Speaker 4: in DC, one of the largest beauty trade shows, Beauty, 375 00:21:20,880 --> 00:21:25,679 Speaker 4: Wellness and Health in DC. And I developed the tagline 376 00:21:25,760 --> 00:21:30,640 Speaker 4: the power of us if we only knew and really 377 00:21:30,960 --> 00:21:34,480 Speaker 4: develop that and build it and stop thinking to be 378 00:21:34,560 --> 00:21:41,720 Speaker 4: the only one and just understand our power, our buying power. 379 00:21:41,800 --> 00:21:44,960 Speaker 4: Look what Rosa Park did when they would not let 380 00:21:45,000 --> 00:21:48,639 Speaker 4: her get that is such a great case study and 381 00:21:48,640 --> 00:21:52,080 Speaker 4: for us to never forget that when they start walking, 382 00:21:52,119 --> 00:21:57,479 Speaker 4: we gave each other rides. It's economics. It's all about 383 00:21:57,520 --> 00:22:02,000 Speaker 4: the dollar. And I really it's all about recreating black 384 00:22:02,040 --> 00:22:05,840 Speaker 4: wall streets. And it's not anti anyone, you know. I 385 00:22:07,440 --> 00:22:12,000 Speaker 4: think about the Jewish when they wouldn't What are their 386 00:22:12,000 --> 00:22:14,520 Speaker 4: schools in their hospitals? What did they do? They built 387 00:22:14,520 --> 00:22:18,040 Speaker 4: their own right, And so we have to take a 388 00:22:18,080 --> 00:22:23,000 Speaker 4: look at that and mimic some of those success behavior. 389 00:22:23,960 --> 00:22:27,359 Speaker 4: And so for me, this is not just about me, 390 00:22:28,080 --> 00:22:28,640 Speaker 4: well it is. 391 00:22:29,359 --> 00:22:31,600 Speaker 3: It has to start with you. And it started being 392 00:22:31,680 --> 00:22:35,040 Speaker 3: inspired by your late mother on the reil. Yes, you know, 393 00:22:35,600 --> 00:22:37,400 Speaker 3: I can't take away your credit. I can't take away 394 00:22:37,440 --> 00:22:40,560 Speaker 3: your credit because you know, you know some you know 395 00:22:40,800 --> 00:22:41,720 Speaker 3: Martin Luther King. 396 00:22:43,160 --> 00:22:43,720 Speaker 1: Led us. 397 00:22:44,280 --> 00:22:46,040 Speaker 3: Sure there's a lot of people follow us, and sure 398 00:22:46,040 --> 00:22:48,280 Speaker 3: there's a lot of people in it, but you are 399 00:22:48,320 --> 00:22:51,359 Speaker 3: a leader, Jermaine, and I can't take that away from you. 400 00:22:51,720 --> 00:22:55,200 Speaker 3: And this I know brand. You know, it's really one 401 00:22:55,240 --> 00:22:57,920 Speaker 3: of the more interesting conversations I've had because we're talking 402 00:22:57,920 --> 00:23:02,120 Speaker 3: about a skincare product that it really is more than 403 00:23:02,240 --> 00:23:06,880 Speaker 3: just about skin. It's about it's about age, it's about discrimination, 404 00:23:07,000 --> 00:23:12,040 Speaker 3: it's about uh, it's about racial quality, it's about racial love, 405 00:23:12,280 --> 00:23:14,520 Speaker 3: it's about being that identifying your market. 406 00:23:14,600 --> 00:23:16,639 Speaker 4: And with Shan talk about it more because look at 407 00:23:16,680 --> 00:23:21,639 Speaker 4: Lin Winsfield Angel the set. These women are Viola Davis 408 00:23:21,680 --> 00:23:25,719 Speaker 4: as well. She's not no, she's from fifty. They're showing 409 00:23:25,840 --> 00:23:29,239 Speaker 4: how it's done. Look at their arms, but you can 410 00:23:31,000 --> 00:23:35,880 Speaker 4: I yeah, they're they're built, they're keeping them Discovery amazing. Yeah, 411 00:23:35,960 --> 00:23:40,639 Speaker 4: But I know skincare dot Com and an understanding hashtag 412 00:23:40,760 --> 00:23:45,120 Speaker 4: real age. Be proud of where you are and if 413 00:23:45,119 --> 00:23:48,199 Speaker 4: you don't like it, then do something about it. What 414 00:23:48,280 --> 00:23:50,679 Speaker 4: you're seeing that and do something about it, and you 415 00:23:50,720 --> 00:23:53,720 Speaker 4: can get that glow with I know skincare well. 416 00:23:53,720 --> 00:23:56,520 Speaker 3: Her name is Jermaine Bold's left forge and she is Bold. 417 00:23:56,640 --> 00:23:58,720 Speaker 3: I'm telling you right now again, thank you for coming 418 00:23:58,720 --> 00:24:01,399 Speaker 3: on Money Making Conversation, Master Glass. I appreciate you, Jamaine. 419 00:24:01,720 --> 00:24:04,840 Speaker 4: Thank you what you're doing. We appreciate you. Shawn, keep 420 00:24:04,840 --> 00:24:05,160 Speaker 4: it up. 421 00:24:08,320 --> 00:24:10,720 Speaker 6: Thank you for joining us for this edition of Money 422 00:24:10,720 --> 00:24:16,359 Speaker 6: Making Conversations Masterclass. 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