1 00:00:02,520 --> 00:00:11,799 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. This is the Bloomberg 2 00:00:11,880 --> 00:00:15,080 Speaker 1: Daybreak euro podcast. Good morning. It's Thursday, the twenty first 3 00:00:15,080 --> 00:00:18,119 Speaker 1: of August. I'm Stephen, Carol and London. Coming up today. 4 00:00:18,520 --> 00:00:21,440 Speaker 1: Federal Reserve Governor Lisa Cook says she won't be bullied 5 00:00:21,480 --> 00:00:24,520 Speaker 1: into resigning after Donald Trump called for her to quit 6 00:00:24,680 --> 00:00:28,600 Speaker 1: over allegations of mortgage fraud. The UK's Chancellor, Rachel Reeves 7 00:00:28,640 --> 00:00:31,920 Speaker 1: considers taxing the sale of high value family homes to 8 00:00:31,920 --> 00:00:35,920 Speaker 1: plug a multi billion pound budget hole plus running out 9 00:00:35,920 --> 00:00:39,280 Speaker 1: of puff. New data shows the UK's ban on disposable 10 00:00:39,400 --> 00:00:44,520 Speaker 1: vapes has driven users to treating refillable devices as throwaway products. 11 00:00:44,920 --> 00:00:48,320 Speaker 1: Let's start with the roundup of our top stories. Federal 12 00:00:48,320 --> 00:00:50,920 Speaker 1: Reserve Governor Lisa Cook says she won't be bullied into 13 00:00:50,960 --> 00:00:53,920 Speaker 1: stepping down after calls by President Trump for her to 14 00:00:54,000 --> 00:00:57,440 Speaker 1: resign over allegations of mortgage fraud. In a statement, she 15 00:00:57,480 --> 00:01:01,040 Speaker 1: added that she's gathering accurate information to answer any legitimate 16 00:01:01,120 --> 00:01:05,160 Speaker 1: questions and provide the facts. That's after Federal Housing Finance 17 00:01:05,160 --> 00:01:09,679 Speaker 1: Agency Director Bill Pulty urged a Justice Department investigation of 18 00:01:09,760 --> 00:01:13,880 Speaker 1: Cook's mortgages. Speaking earlier to CNBC, Pulty said, nobody is 19 00:01:13,920 --> 00:01:14,640 Speaker 1: above the law. 20 00:01:15,120 --> 00:01:19,160 Speaker 2: We refer people every day criminally for mortgage fraud, and 21 00:01:19,360 --> 00:01:20,399 Speaker 2: no one is above the law. 22 00:01:20,440 --> 00:01:22,440 Speaker 3: And in this case, it happens to be a side governor, 23 00:01:22,720 --> 00:01:24,600 Speaker 3: and I have an obligation to do something about it. 24 00:01:24,640 --> 00:01:28,000 Speaker 4: So when we receive a tip, this is what we discovered. 25 00:01:28,440 --> 00:01:30,759 Speaker 1: Pulti told the NBC that the FED governor will either 26 00:01:30,760 --> 00:01:33,800 Speaker 1: have to resign or be fired if Cook were to 27 00:01:33,840 --> 00:01:36,360 Speaker 1: exit the position for any reason, it would create another 28 00:01:36,400 --> 00:01:39,520 Speaker 1: opening for Trump to fill on the Federal Reserves Board. 29 00:01:39,880 --> 00:01:42,480 Speaker 1: As the President pile's pressure on the Center Bank to 30 00:01:42,560 --> 00:01:46,440 Speaker 1: lower interest rates. FED officials saw inflation is a bigger 31 00:01:46,480 --> 00:01:49,760 Speaker 1: threat than job market weakness at their July meeting. According 32 00:01:49,800 --> 00:01:53,040 Speaker 1: to the latest minutes, the majority of policymakers judge the 33 00:01:53,160 --> 00:01:56,760 Speaker 1: upside risks to inflation as the greater of these two risks. 34 00:01:56,920 --> 00:02:00,360 Speaker 1: Bloomberg economist Stuart Paul says there is a lot the 35 00:02:00,360 --> 00:02:02,160 Speaker 1: Fed minutes that stood out to him. 36 00:02:02,480 --> 00:02:06,160 Speaker 5: Several officials are concerned about slower real income growth, like 37 00:02:06,200 --> 00:02:07,640 Speaker 5: that's a little bit of a tip of the hat 38 00:02:07,720 --> 00:02:11,040 Speaker 5: that the majority that did vote to hold raid steady 39 00:02:11,280 --> 00:02:12,959 Speaker 5: could have been getting a little bit nervous about the 40 00:02:13,000 --> 00:02:16,639 Speaker 5: labor market even as they decided to hold Raid steady. 41 00:02:16,680 --> 00:02:19,240 Speaker 1: Stuart Paul speaking there as fed charger own Powell prepares 42 00:02:19,280 --> 00:02:22,880 Speaker 1: to deliver a closely watched speech at the Central Bankers 43 00:02:22,919 --> 00:02:26,080 Speaker 1: gathering in Jackson holl tomorrow. The Last Act declined for 44 00:02:26,080 --> 00:02:29,160 Speaker 1: a second straight day on Wednesday, with Max seven stocks 45 00:02:29,200 --> 00:02:32,880 Speaker 1: on their longest losing streak since April. Futures are currently 46 00:02:32,880 --> 00:02:35,079 Speaker 1: pointing higher for the Tech Heavy index, but this week's 47 00:02:35,080 --> 00:02:37,280 Speaker 1: dip has raised questions if the rally in the sector 48 00:02:37,280 --> 00:02:40,880 Speaker 1: has gone too far too fast. For oak Tree Capital 49 00:02:40,919 --> 00:02:44,040 Speaker 1: Management co founder Howard Marx, us stocks are in the 50 00:02:44,120 --> 00:02:45,840 Speaker 1: early days of a bubble. 51 00:02:46,400 --> 00:02:49,000 Speaker 3: I'm not raising an alarm bell, but I do think 52 00:02:49,080 --> 00:02:51,280 Speaker 3: it's time for some caution. No reason I think there'll 53 00:02:51,320 --> 00:02:55,320 Speaker 3: be a correction soon. But the point is that things 54 00:02:55,360 --> 00:02:58,440 Speaker 3: are expensive. They may go on to become more expensive, 55 00:02:58,480 --> 00:03:00,680 Speaker 3: but the fact that they're expensive it should. 56 00:03:00,440 --> 00:03:01,079 Speaker 6: Not be lost. 57 00:03:01,800 --> 00:03:04,800 Speaker 1: Marx aded that some technology stocks are quite highly valued 58 00:03:04,840 --> 00:03:08,959 Speaker 1: relative to history. Some strategists are warning the extra heavy 59 00:03:09,040 --> 00:03:12,520 Speaker 1: weighting of tech giants could turn any rotation out of 60 00:03:12,560 --> 00:03:16,320 Speaker 1: the sector into a broader route. Blomberg has learned that 61 00:03:16,320 --> 00:03:19,320 Speaker 1: the UK's Chancellor Rachel Reeves is considering taxing the sale 62 00:03:19,320 --> 00:03:22,120 Speaker 1: of high value family homes as she looks for ways 63 00:03:22,160 --> 00:03:25,320 Speaker 1: to raise revenue in the upcoming budget. Bloomberg's Euan Parts 64 00:03:25,320 --> 00:03:26,040 Speaker 1: has the details. 65 00:03:26,560 --> 00:03:28,959 Speaker 4: Private residence relief for long standing pillar of the tax 66 00:03:29,000 --> 00:03:32,200 Speaker 4: system saves homeowners thirty two billion pounds a year by 67 00:03:32,240 --> 00:03:35,920 Speaker 4: exempting primary properties from capital gains tax, which told the 68 00:03:36,000 --> 00:03:40,480 Speaker 4: underproposals being considered by officials, properties above a specified threshold, 69 00:03:40,480 --> 00:03:43,600 Speaker 4: potentially one and a half million pounds would be liable 70 00:03:43,600 --> 00:03:47,160 Speaker 4: for CGT at eighteen or twenty four percent. With the 71 00:03:47,200 --> 00:03:49,360 Speaker 4: budget months away, the Treasury is looking for ways to 72 00:03:49,440 --> 00:03:51,960 Speaker 4: raise as much as fifty one billion pounds to patch 73 00:03:52,040 --> 00:03:55,760 Speaker 4: up the public finances. Any moves to tax primary residencies 74 00:03:55,800 --> 00:03:59,440 Speaker 4: would likely prove highly controversial in London. I'm uning Pots 75 00:03:59,440 --> 00:04:00,000 Speaker 4: Blomberg Gray. 76 00:04:01,000 --> 00:04:05,440 Speaker 1: European leaders are discussing a NATO like security guarantee for Ukraine. 77 00:04:05,560 --> 00:04:08,320 Speaker 1: The plan is being pushed by Italy's Georgia Maloney and 78 00:04:08,360 --> 00:04:11,680 Speaker 1: would sign Key's allies up to providing military support if 79 00:04:11,840 --> 00:04:14,720 Speaker 1: Ukraine is attacked by Russia again. It's one of a 80 00:04:14,840 --> 00:04:17,560 Speaker 1: range of ideas being pitched by Europe to the White House, 81 00:04:17,680 --> 00:04:20,479 Speaker 1: which Vice President j. D. Vance says is grappling with 82 00:04:20,560 --> 00:04:21,520 Speaker 1: a problem. 83 00:04:21,920 --> 00:04:25,240 Speaker 2: Number one is Ukraine wants to know that it's not 84 00:04:25,240 --> 00:04:27,000 Speaker 2: going to get invaded again by Russia. Wants to know 85 00:04:27,040 --> 00:04:30,280 Speaker 2: that it's got territorial integrity long into the future. The 86 00:04:30,400 --> 00:04:35,159 Speaker 2: Russians want certain pieces of territory, most of which they've occupied, 87 00:04:35,160 --> 00:04:37,839 Speaker 2: but some of which they haven't, so that is really 88 00:04:38,000 --> 00:04:41,160 Speaker 2: where the meat of the negotiation is. The Ukrainians want 89 00:04:41,200 --> 00:04:44,440 Speaker 2: security guarantees, the Russians want a certain amount of territory. 90 00:04:45,120 --> 00:04:47,839 Speaker 1: Fanca's comments come after a meeting between Donald Trump and 91 00:04:47,880 --> 00:04:50,400 Speaker 1: European leaders at the White House led to a firmer 92 00:04:50,560 --> 00:04:54,440 Speaker 1: US commitment to security guarantees. At the same time, Trump 93 00:04:54,520 --> 00:04:57,320 Speaker 1: ruled out sending soldiers to Ukraine, but said the US 94 00:04:57,520 --> 00:05:02,000 Speaker 1: might provide air support. And Israel's military says it's taken 95 00:05:02,000 --> 00:05:04,440 Speaker 1: the first steps of a planned operation to take over 96 00:05:04,560 --> 00:05:08,320 Speaker 1: Gaza City. The state is calling up sixty thousand reservists 97 00:05:08,360 --> 00:05:10,920 Speaker 1: to prepare for the offensive, which one official said had 98 00:05:11,000 --> 00:05:15,400 Speaker 1: effectively already started. More than sixty two thousand Palestinians have 99 00:05:15,440 --> 00:05:17,400 Speaker 1: been killed in the war in Gaza, according to the 100 00:05:17,440 --> 00:05:21,160 Speaker 1: Hamas run Health Ministry. Earlier in the week, Camas accepted 101 00:05:21,160 --> 00:05:24,680 Speaker 1: a ceasefire plan put forward by Katar and Egypt, which 102 00:05:24,760 --> 00:05:28,880 Speaker 1: Israel has yet to formally respond to. And those are 103 00:05:28,880 --> 00:05:31,880 Speaker 1: your top stories on the markets. The Mscish Pacific Index 104 00:05:32,320 --> 00:05:34,400 Speaker 1: just flatter the down side of the moment. Terrostok's fifty 105 00:05:34,440 --> 00:05:36,400 Speaker 1: futures are down by a tenth of one percent. We're 106 00:05:36,400 --> 00:05:38,839 Speaker 1: watching NASDAG futures, which are a little higher now after 107 00:05:38,880 --> 00:05:41,400 Speaker 1: the selloff we've seen in tech shares over the past 108 00:05:41,440 --> 00:05:44,360 Speaker 1: couple of days. Tenure treasury yield holding steady at four 109 00:05:44,360 --> 00:05:46,760 Speaker 1: point twenty nine percent ahead of the start at the 110 00:05:46,839 --> 00:05:49,880 Speaker 1: Jackson Whole meeting. Bloomberg Dollar Spot Index up by a 111 00:05:49,920 --> 00:05:53,120 Speaker 1: tenth of one percent. In a moment, we'll bring you 112 00:05:53,120 --> 00:05:55,200 Speaker 1: more on the pressure on the FED from Donald Trump, 113 00:05:55,240 --> 00:05:58,720 Speaker 1: plus why the UK's ban on disposable vapes doesn't seem 114 00:05:58,760 --> 00:06:02,599 Speaker 1: to be changing Umer behavior. But first, another story that 115 00:06:02,600 --> 00:06:05,440 Speaker 1: I've been reading this morning on how visitors to Japan 116 00:06:05,720 --> 00:06:08,920 Speaker 1: are driving the revival of a fashion brand made famous 117 00:06:08,960 --> 00:06:11,800 Speaker 1: by the film Killed Bill Blimbergminllions. Grod Redi has been 118 00:06:11,800 --> 00:06:14,800 Speaker 1: writing about the record sales of an on Ittsuka tiger 119 00:06:14,920 --> 00:06:18,919 Speaker 1: shoes worn by Uma Thurman's character in bright yellow in 120 00:06:19,000 --> 00:06:21,360 Speaker 1: the two thousand and three Tarantino film. Now, the more 121 00:06:21,360 --> 00:06:24,800 Speaker 1: recent spike in popularity has come from visitors to Japan. 122 00:06:24,839 --> 00:06:27,600 Speaker 1: It's actually doubled revenue for the brand in a year 123 00:06:27,640 --> 00:06:30,800 Speaker 1: and pushed its owner assets to open shops especially dedicated 124 00:06:30,800 --> 00:06:34,080 Speaker 1: to this brand in Paris and in the United States. 125 00:06:34,440 --> 00:06:36,840 Speaker 1: Growd rights that this is the flip side of some 126 00:06:36,880 --> 00:06:38,960 Speaker 1: of the complaints that have been made in Japan about 127 00:06:39,080 --> 00:06:43,200 Speaker 1: over tourism. Think about companies like Sanrio, famous for Hello Kitty, 128 00:06:43,279 --> 00:06:46,240 Speaker 1: that are seeing tourist drive forty percent of its sales 129 00:06:46,520 --> 00:06:49,800 Speaker 1: in Japan. Now, this is part of a broader popularity 130 00:06:49,800 --> 00:06:51,920 Speaker 1: of some of these brands that have made success at 131 00:06:51,920 --> 00:06:54,200 Speaker 1: home thanks to those people who are visiting. Of course, 132 00:06:54,240 --> 00:06:56,359 Speaker 1: a lot of that related to the weaker yen, but 133 00:06:56,480 --> 00:07:00,120 Speaker 1: also the broader aspirations that consumers have around a four 134 00:07:00,200 --> 00:07:04,640 Speaker 1: ability high quality as an esthetic minimalism that consumers are 135 00:07:04,680 --> 00:07:08,960 Speaker 1: associating with Japan. Think about the likes of Uniclo capitalizing 136 00:07:08,960 --> 00:07:12,320 Speaker 1: on this globally. Its overseas revenues overtook what it earns 137 00:07:12,360 --> 00:07:15,640 Speaker 1: in Japan in twenty twenty two. So perhaps the influx 138 00:07:15,680 --> 00:07:18,880 Speaker 1: of Taurus isn't so bad. After all, the brands are 139 00:07:19,080 --> 00:07:22,400 Speaker 1: positioned to perhaps benefit over the longer and broader term 140 00:07:22,800 --> 00:07:26,400 Speaker 1: from this surge in numbers and visitors to Japan, as 141 00:07:26,400 --> 00:07:30,960 Speaker 1: GROAD really puts it, turning Japan's soft power into hard profits. 142 00:07:31,000 --> 00:07:33,000 Speaker 1: You can read the piece on Bloomberg dot com and 143 00:07:33,080 --> 00:07:35,400 Speaker 1: we'll put a link to it in our podcast show 144 00:07:35,400 --> 00:07:36,080 Speaker 1: notes as well. 145 00:07:37,040 --> 00:07:37,120 Speaker 6: Well. 146 00:07:37,200 --> 00:07:38,800 Speaker 1: Let's bring you more now in that meeting of central 147 00:07:38,840 --> 00:07:41,920 Speaker 1: bankers in Jackson Hall, Wyoming getting underway later on. This 148 00:07:42,040 --> 00:07:44,400 Speaker 1: comes as the US President has stepped up his attacks 149 00:07:44,600 --> 00:07:47,000 Speaker 1: on the FED Governor Lisa Cook, on top of his 150 00:07:47,120 --> 00:07:50,640 Speaker 1: campaign against the FED chair Jerome Powell. Bloomberg opinion columnist 151 00:07:50,680 --> 00:07:53,280 Speaker 1: Daniel Moss joins me now for more, Daniel, good to 152 00:07:53,320 --> 00:07:56,400 Speaker 1: talk to you. Is Donald Trump's call for Lisa Cook 153 00:07:56,440 --> 00:07:59,960 Speaker 1: to resign a major escalation of his attacks on the Fed. 154 00:08:00,880 --> 00:08:09,120 Speaker 7: Yes, it is, because the implication is that they are 155 00:08:09,200 --> 00:08:16,320 Speaker 7: prepared to delve into the fine print of the personal 156 00:08:16,640 --> 00:08:24,880 Speaker 7: affairs financially at least of FOMC officials, and they may 157 00:08:24,920 --> 00:08:30,200 Speaker 7: go beyond that. The existing vacancy on the board occurred 158 00:08:30,240 --> 00:08:35,079 Speaker 7: because Adrian Kugler, whose term was to expire in January, 159 00:08:35,960 --> 00:08:38,600 Speaker 7: announced she would step aside. Now, she had missed the 160 00:08:38,720 --> 00:08:44,880 Speaker 7: FOMC meeting immediately prior to that, citing personal reasons, So 161 00:08:44,960 --> 00:08:50,319 Speaker 7: I see this as being something in an altogether different category. 162 00:08:50,640 --> 00:08:54,880 Speaker 7: This is certainly a new front in the campaign. 163 00:08:56,200 --> 00:08:57,600 Speaker 1: Now, of course, a lot of this is happening as 164 00:08:57,760 --> 00:09:00,640 Speaker 1: Sandra Bancos are going to Jackson Holle for or their 165 00:09:00,720 --> 00:09:05,000 Speaker 1: annual symposium, officially focusing on the US labor market. But 166 00:09:05,320 --> 00:09:09,440 Speaker 1: with the global casts that's arriving in Wyoming, are they 167 00:09:09,480 --> 00:09:12,000 Speaker 1: going to be more worried about central bank independence than 168 00:09:12,040 --> 00:09:13,559 Speaker 1: perhaps some of the economic data. 169 00:09:14,640 --> 00:09:18,320 Speaker 7: Well, I think they'll be worrying about both. There's no 170 00:09:18,559 --> 00:09:25,200 Speaker 7: question that journalists, quite justifiably will be asking anyone they 171 00:09:25,280 --> 00:09:32,360 Speaker 7: run into their opinion on the heavying of the FED 172 00:09:32,840 --> 00:09:36,680 Speaker 7: by the White House. There's no question about that. What 173 00:09:36,800 --> 00:09:40,920 Speaker 7: else comes up at Jackson Hole, we'll see. It's not 174 00:09:41,000 --> 00:09:45,480 Speaker 7: a guarantee that the chair will tip his hand on 175 00:09:45,640 --> 00:09:50,800 Speaker 7: upcoming FOMC meetings. By the way, just before this conversation, 176 00:09:51,000 --> 00:09:56,440 Speaker 7: I was refreshing my memory about some famous Jackson Hole 177 00:09:56,520 --> 00:10:02,480 Speaker 7: addresses by then chairs, some of them that have lived 178 00:10:02,480 --> 00:10:06,760 Speaker 7: on through the years. We're not about tipping upcoming policy 179 00:10:06,840 --> 00:10:12,040 Speaker 7: meetings at all. Alan Greenspan was famous for us saying 180 00:10:12,120 --> 00:10:16,240 Speaker 7: that monetary policy shouldn't be used to prick asset bubbles. 181 00:10:16,440 --> 00:10:19,120 Speaker 7: I'm sure you're familiar with that line that was said 182 00:10:19,120 --> 00:10:23,240 Speaker 7: at the nineteen ninety nine Jackson Hole. In the early 183 00:10:23,280 --> 00:10:28,480 Speaker 7: two thousands, he ruminated on the role of technology and 184 00:10:28,480 --> 00:10:33,600 Speaker 7: how it was changing the labor force. Ben Bernanke's final 185 00:10:33,679 --> 00:10:39,440 Speaker 7: Jackson Hole, he didn't even speak, So you know, let's 186 00:10:39,480 --> 00:10:42,640 Speaker 7: actually see what happens here. The formal topic is the 187 00:10:42,760 --> 00:10:46,160 Speaker 7: labor market and demographics, and that is a rich vein 188 00:10:46,240 --> 00:10:48,599 Speaker 7: to mine at the best of times. 189 00:10:49,800 --> 00:10:51,920 Speaker 1: I mean, this is coming at a time when the 190 00:10:52,040 --> 00:10:55,400 Speaker 1: data is starting to show them weakness in the labor market. 191 00:10:55,440 --> 00:10:57,680 Speaker 1: We did just have the meetings of the last Federal 192 00:10:57,760 --> 00:11:00,520 Speaker 1: as there of meetings showing the policymakers were more worried 193 00:11:01,040 --> 00:11:05,120 Speaker 1: about inflation than the labor market. Is that the duality 194 00:11:05,200 --> 00:11:08,160 Speaker 1: that FAD policymakers now need to focus on, and I 195 00:11:08,200 --> 00:11:10,600 Speaker 1: suppose how much could the balance have shifted since the 196 00:11:10,640 --> 00:11:11,280 Speaker 1: last meeting. 197 00:11:13,280 --> 00:11:17,280 Speaker 7: Well, look, it's important to remember that Congress, which created 198 00:11:17,320 --> 00:11:24,440 Speaker 7: the FED in nineteen thirteen, has given it a dual mandate. 199 00:11:24,520 --> 00:11:30,359 Speaker 7: Two primary mandates, price stability and the promotion of full employment. 200 00:11:30,440 --> 00:11:33,000 Speaker 7: Now the it's real employment is really a proxy for 201 00:11:33,080 --> 00:11:34,040 Speaker 7: economic growth. 202 00:11:35,080 --> 00:11:37,199 Speaker 4: And you know, the. 203 00:11:37,200 --> 00:11:42,880 Speaker 7: Last couple of job numbers, whether you contest the process 204 00:11:43,040 --> 00:11:47,200 Speaker 7: that led to their publication or not, were not good news. 205 00:11:47,600 --> 00:11:50,960 Speaker 7: They do point to a weakening labor market. And the 206 00:11:51,000 --> 00:11:54,439 Speaker 7: two FED governors who dissented at the last meeting may 207 00:11:54,520 --> 00:11:57,120 Speaker 7: clearly that was all about the labor market. The labor 208 00:11:57,200 --> 00:12:00,520 Speaker 7: market can't be ignored. It's never ignored. It's one of 209 00:12:00,559 --> 00:12:03,439 Speaker 7: the two pillars by which the FIT is supposed to 210 00:12:03,480 --> 00:12:04,240 Speaker 7: sit policy. 211 00:12:06,080 --> 00:12:09,280 Speaker 1: Okay, Daniel Mass, Bloomberg Opinion columnist, thank you very much 212 00:12:09,400 --> 00:12:12,000 Speaker 1: for joining this and you can read Daniel's latest writings 213 00:12:12,040 --> 00:12:16,640 Speaker 1: at Bloomberg dot com, Forward Slash Opinion. Stay with us. 214 00:12:16,720 --> 00:12:21,280 Speaker 1: More from Bloomberg Daybreak Europe coming up after this. Well, 215 00:12:21,320 --> 00:12:23,280 Speaker 1: let's turn here to the UK now when you figures 216 00:12:23,320 --> 00:12:26,200 Speaker 1: show that a ban on disposable vapes is failing to 217 00:12:26,240 --> 00:12:30,280 Speaker 1: limit the environmentally damaging waste from the devices. Data from 218 00:12:30,360 --> 00:12:34,800 Speaker 1: Nielsen IQ seen by Bloomberg show that consumer behavior doesn't 219 00:12:34,840 --> 00:12:37,559 Speaker 1: appear to have shifted since the ban came into effect 220 00:12:37,600 --> 00:12:40,000 Speaker 1: earlier this year. Our reporter Harry Black is here with 221 00:12:40,080 --> 00:12:43,240 Speaker 1: more on this story, Harry, good morning. Let's start them 222 00:12:43,280 --> 00:12:46,000 Speaker 1: with what the new data has told us. The ban 223 00:12:46,080 --> 00:12:49,559 Speaker 1: on disposable vapes came into force in June. What does 224 00:12:49,600 --> 00:12:51,440 Speaker 1: the data tell us about what's changed since? 225 00:12:52,000 --> 00:12:54,760 Speaker 8: So this Nielsen IQ data, it's part of why do 226 00:12:54,880 --> 00:12:57,480 Speaker 8: data set on groceries grocery shopping in the UK and 227 00:12:57,559 --> 00:13:01,000 Speaker 8: also includes online shops as well. It's a sample size. 228 00:13:01,120 --> 00:13:03,120 Speaker 8: So if you look at July in June, for example, 229 00:13:03,200 --> 00:13:06,560 Speaker 8: two months after the ban was introduced, the sales of 230 00:13:06,840 --> 00:13:10,199 Speaker 8: pods were actually a lot lower than the devices themselves, 231 00:13:10,440 --> 00:13:13,080 Speaker 8: and you would think post ban that because people are 232 00:13:13,080 --> 00:13:15,559 Speaker 8: reusing devices, you'd see a lot more pod sales. So 233 00:13:15,600 --> 00:13:17,800 Speaker 8: if you look at July, there was about seven point 234 00:13:17,840 --> 00:13:20,600 Speaker 8: eight million kits sold in this sample compared to about 235 00:13:20,640 --> 00:13:23,760 Speaker 8: five million pods. So not something we expected to see. 236 00:13:24,160 --> 00:13:27,600 Speaker 1: Yeah, and very interesting to indicate how consumers are responding 237 00:13:27,640 --> 00:13:31,040 Speaker 1: to that ban undisposable of vapes. What have the companies 238 00:13:31,040 --> 00:13:33,959 Speaker 1: involved in this, the big tobacco and vape manufacturers said 239 00:13:34,000 --> 00:13:34,400 Speaker 1: about it. 240 00:13:34,679 --> 00:13:38,000 Speaker 8: So the legacy big tobacco manufacturers have actually been quite 241 00:13:38,320 --> 00:13:40,920 Speaker 8: strong in their approach to this issue. They've always been 242 00:13:41,200 --> 00:13:44,439 Speaker 8: pro regulation with the government since even before the ban 243 00:13:44,600 --> 00:13:47,680 Speaker 8: was introduced. Imperial Brands actually sent in a letter to 244 00:13:47,720 --> 00:13:51,000 Speaker 8: DEFRA last month. They said they were looking for stronger 245 00:13:51,000 --> 00:13:53,600 Speaker 8: guidance from the government and one of the big loopholes 246 00:13:53,640 --> 00:13:55,520 Speaker 8: that they were trying to challenge was the fact that 247 00:13:55,840 --> 00:13:59,520 Speaker 8: convenience stores and supermarkets, although they're legally obligated to buy 248 00:14:00,200 --> 00:14:03,199 Speaker 8: usable vapes, they're not legally obligated to buy the pods 249 00:14:03,240 --> 00:14:05,240 Speaker 8: that go with them. So a lot of consumers are 250 00:14:05,240 --> 00:14:08,120 Speaker 8: finding they're buying these reasonable vapes, but they're not being 251 00:14:08,160 --> 00:14:09,680 Speaker 8: able to buy the pods that go with them, and 252 00:14:09,720 --> 00:14:13,079 Speaker 8: that's something Imperial saying. They've also said they said they 253 00:14:13,120 --> 00:14:16,480 Speaker 8: told me that sales for pods is not as big 254 00:14:16,520 --> 00:14:19,040 Speaker 8: as what they'd expected to see, so that was I 255 00:14:19,040 --> 00:14:23,120 Speaker 8: think quite striking. And then bat is also saying similar things, 256 00:14:23,440 --> 00:14:25,840 Speaker 8: and they're pushing on the government for stronger reform and 257 00:14:25,880 --> 00:14:27,680 Speaker 8: that's probably something we're going to see soon. 258 00:14:28,280 --> 00:14:30,040 Speaker 1: Well, talk to me about how the UK government has 259 00:14:30,080 --> 00:14:33,080 Speaker 1: approached this issue and how they've responded to it. 260 00:14:33,920 --> 00:14:34,040 Speaker 3: Well. 261 00:14:34,040 --> 00:14:36,800 Speaker 8: The UK Government has said that the disposable vapes ban 262 00:14:37,040 --> 00:14:40,720 Speaker 8: was part of robust measures to ensure that we tackled 263 00:14:40,720 --> 00:14:43,600 Speaker 8: youth vaping in the country and to stop the environmental 264 00:14:43,680 --> 00:14:49,240 Speaker 8: damaging aspects of disposable vapes. Material Focus last year reported 265 00:14:49,240 --> 00:14:52,720 Speaker 8: that about eight million vapes being disposed of in the 266 00:14:52,760 --> 00:14:56,800 Speaker 8: wrong way last year, that's about the thirteen every second. 267 00:14:57,360 --> 00:15:00,760 Speaker 8: Every other day, there's been fires linked to vapes being 268 00:15:00,800 --> 00:15:06,120 Speaker 8: disposed of incorrectly because of the lithium ion battery. So 269 00:15:06,240 --> 00:15:08,480 Speaker 8: the government is saying they it was part of robust 270 00:15:08,560 --> 00:15:11,200 Speaker 8: measures that they took to combat some of these issues. 271 00:15:12,400 --> 00:15:16,440 Speaker 8: They've put more offices in trading standards to ensure that 272 00:15:16,840 --> 00:15:20,880 Speaker 8: convenience stores and these new rules are better enforced. But 273 00:15:21,080 --> 00:15:23,720 Speaker 8: of course everyone is obviously rating on the new Tobacco 274 00:15:23,720 --> 00:15:25,760 Speaker 8: and Vapes Bill which is going through Parliament at the moment. 275 00:15:26,120 --> 00:15:27,960 Speaker 1: Well, let's talk about a little bit about that bill 276 00:15:28,000 --> 00:15:31,160 Speaker 1: as well, currently committee stage at the House of Lords. 277 00:15:30,840 --> 00:15:34,960 Speaker 1: What could change with consumer behavior in that bill. So 278 00:15:35,000 --> 00:15:35,920 Speaker 1: the regulation for. 279 00:15:35,920 --> 00:15:38,880 Speaker 8: This new policy seems to be going to tear speed, 280 00:15:38,920 --> 00:15:40,720 Speaker 8: if that makes sense. So we had this ban come 281 00:15:40,760 --> 00:15:43,120 Speaker 8: in in June, but if you went into a vape 282 00:15:43,160 --> 00:15:45,760 Speaker 8: store or the supermarket, most of the vapes on the 283 00:15:45,760 --> 00:15:49,360 Speaker 8: shelves looked exactly the same. So what the government is 284 00:15:49,400 --> 00:15:51,200 Speaker 8: now trying to do with the tobacco and Vapes Bill. 285 00:15:51,400 --> 00:15:54,000 Speaker 8: It's past of broader legislation that's bringing in new rules 286 00:15:54,000 --> 00:15:58,840 Speaker 8: on smoking, youth smoking nicotine pouches, but vaping as well. 287 00:15:58,880 --> 00:16:02,680 Speaker 8: They're also trying to regular the packaging, the design, the taste, 288 00:16:03,000 --> 00:16:07,200 Speaker 8: the price, all those sorts of things which many people 289 00:16:07,200 --> 00:16:11,000 Speaker 8: are saying are leading to kids in the country starting 290 00:16:11,040 --> 00:16:15,240 Speaker 8: to vape. So you've got vape brands in the country 291 00:16:15,240 --> 00:16:18,720 Speaker 8: now with bright pink colors which are very appealing to children, 292 00:16:18,760 --> 00:16:20,520 Speaker 8: and that's something the government's trying to combat. 293 00:16:23,160 --> 00:16:25,880 Speaker 1: This is Bloomberg Daybreak Europe. 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