1 00:00:00,040 --> 00:00:03,600 Speaker 1: An illegal alien from Guatemala charged with raping a child 2 00:00:03,680 --> 00:00:07,480 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 3 00:00:07,720 --> 00:00:11,840 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 4 00:00:11,920 --> 00:00:15,840 Speaker 1: filming and selling child pornography in Michigan. These are just 5 00:00:15,920 --> 00:00:19,680 Speaker 1: some of the heinous migrant criminals caught because of President 6 00:00:19,720 --> 00:00:23,320 Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States 7 00:00:23,320 --> 00:00:28,120 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 8 00:00:28,160 --> 00:00:31,680 Speaker 1: crossings are at the lowest levels ever recorded, and over 9 00:00:31,760 --> 00:00:34,960 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 10 00:00:35,040 --> 00:00:38,920 Speaker 1: are here illegally, your next you will be fined nearly 11 00:00:39,000 --> 00:00:43,000 Speaker 1: one thousand dollars a day, imprisoned, and deported. You will 12 00:00:43,040 --> 00:00:46,680 Speaker 1: never return. But if you register using our CBP home 13 00:00:46,720 --> 00:00:50,120 Speaker 1: app and leave now, you could be allowed to return legally. 14 00:00:50,479 --> 00:00:55,240 Speaker 1: Do what's right. Leave now. Under President Trump, America's laws, 15 00:00:55,400 --> 00:00:57,840 Speaker 1: border and families will be protected. 16 00:00:57,920 --> 00:01:00,560 Speaker 2: Sponsored by the United States Department of Homeland Security Earners. 17 00:01:00,600 --> 00:01:01,160 Speaker 3: What's going on? 18 00:01:01,320 --> 00:01:05,959 Speaker 4: Listen, eylu is relaunching, revamping, retooing. That's why we're creating 19 00:01:06,000 --> 00:01:08,720 Speaker 4: a new educational experience that's more expensive. 20 00:01:08,920 --> 00:01:09,120 Speaker 3: Shot. 21 00:01:09,280 --> 00:01:12,360 Speaker 5: Tell what we got, Yes, twenty twenty three. We got 22 00:01:12,360 --> 00:01:14,520 Speaker 5: a lot in still a lot playing for you guys. 23 00:01:14,600 --> 00:01:18,520 Speaker 5: So you know that EYLU already includes monthly financial planning 24 00:01:18,520 --> 00:01:21,679 Speaker 5: calls with Me, book club calls with Troy, real estate 25 00:01:21,720 --> 00:01:24,520 Speaker 5: calls with MG the Mortgage Guy, access to the Home 26 00:01:24,560 --> 00:01:27,080 Speaker 5: Buying Blueprint Volume one and Volume two. 27 00:01:27,360 --> 00:01:27,880 Speaker 3: Part of the. 28 00:01:27,920 --> 00:01:31,760 Speaker 5: Revamp will include twenty seven local chapters from across the 29 00:01:31,920 --> 00:01:35,959 Speaker 5: United States, live interactive teaching hands on not just pre 30 00:01:36,000 --> 00:01:40,840 Speaker 5: recorded videos, plus fifteen brand new curriculums. 31 00:01:40,840 --> 00:01:42,479 Speaker 3: The biggest just got bigger. 32 00:01:42,959 --> 00:01:46,360 Speaker 6: Head over to e y L university dot com. That's 33 00:01:46,480 --> 00:01:51,200 Speaker 6: EYL you n I V E R s I T 34 00:01:51,600 --> 00:01:53,320 Speaker 6: Y dot com. 35 00:01:53,600 --> 00:01:56,480 Speaker 3: See you there, all right, guys, welcome back? Yes, yes, 36 00:01:57,280 --> 00:02:00,360 Speaker 3: what up? Though, we got a special episode today. Amen. 37 00:02:00,440 --> 00:02:03,080 Speaker 7: Shout out to Detroit all He showed us a lot 38 00:02:03,080 --> 00:02:05,680 Speaker 7: I love every time we go to Detroit. So Detroit 39 00:02:05,760 --> 00:02:08,880 Speaker 7: Versus Everybody is a brand that started to see probably 40 00:02:08,880 --> 00:02:10,320 Speaker 7: like a couple of years ago and kind of just 41 00:02:10,320 --> 00:02:14,760 Speaker 7: going viral on social media and just you know, through 42 00:02:14,760 --> 00:02:18,760 Speaker 7: the culture and has expanded to a lifestyle brand that 43 00:02:18,880 --> 00:02:23,400 Speaker 7: encompasses more than just the original Detroit versus Everybody. You 44 00:02:23,480 --> 00:02:28,760 Speaker 7: got Africa Versus Everybody got all kinds of stuff and 45 00:02:28,840 --> 00:02:34,560 Speaker 7: we have today we actually have the CEOs CO CEOs founders. 46 00:02:35,480 --> 00:02:38,080 Speaker 8: We actually just switched over to Shan's CEO over the 47 00:02:38,120 --> 00:02:42,280 Speaker 8: past eight months. Week they transitioned, we. 48 00:02:42,240 --> 00:02:43,680 Speaker 3: Got to talk. They ain't do to me, so they 49 00:02:43,680 --> 00:02:44,200 Speaker 3: got to talk. 50 00:02:46,720 --> 00:02:49,200 Speaker 8: Over the past eight months, Sean's transitioned in the CEO. 51 00:02:49,480 --> 00:02:52,360 Speaker 8: I'm a fully of a creative and that's where we 52 00:02:52,360 --> 00:02:52,800 Speaker 8: are right now. 53 00:02:52,840 --> 00:02:55,560 Speaker 3: Yeah, we never really dealt in titles. It was just weird, 54 00:02:55,680 --> 00:02:58,760 Speaker 3: but you know, yeah, yeah, so were hustling. But then 55 00:02:58,840 --> 00:03:01,320 Speaker 3: our you know, in the business where that stuff matters, 56 00:03:01,360 --> 00:03:01,960 Speaker 3: I guess. 57 00:03:03,080 --> 00:03:06,880 Speaker 7: Sometimes Showbia Williams and Tommy Walkes, Junr. Thank you for 58 00:03:06,960 --> 00:03:08,840 Speaker 7: joining us, appreciate it, thanks for having you got to 59 00:03:08,840 --> 00:03:10,160 Speaker 7: give a shout to Bully King. 60 00:03:10,280 --> 00:03:14,120 Speaker 3: Then what up though, putting this together? That's a fact, man, 61 00:03:14,200 --> 00:03:17,880 Speaker 3: That's that's Detroit hometown. Welcoming for sure. Sorry, So you 62 00:03:17,919 --> 00:03:21,519 Speaker 3: guys start it starts as a T shirt line, right 63 00:03:21,600 --> 00:03:23,600 Speaker 3: Detroit first, everybody, right. 64 00:03:23,800 --> 00:03:25,880 Speaker 8: Yeah, it starts as in twenty twelve. 65 00:03:26,160 --> 00:03:28,840 Speaker 3: You just want the story, Yeah, so. 66 00:03:28,800 --> 00:03:32,000 Speaker 8: In twenty twelve. Okay, So me personally as a designer. 67 00:03:32,440 --> 00:03:36,080 Speaker 8: So I started off as a graphic designer, I branded 68 00:03:36,560 --> 00:03:39,960 Speaker 8: big sean I worked on I was I was doing 69 00:03:40,000 --> 00:03:44,160 Speaker 8: like uh design work for Interscope, Death Jam Drive, you 70 00:03:44,160 --> 00:03:46,880 Speaker 8: know what I'm saying. When the labels were big during 71 00:03:46,880 --> 00:03:49,800 Speaker 8: that time. So I worked on like Lat's project, my 72 00:03:49,960 --> 00:03:53,680 Speaker 8: Postings project, like back to Cony Simpson project, you know 73 00:03:53,720 --> 00:03:58,520 Speaker 8: what I'm saying, Like and Kewayne you know, so mainly 74 00:03:58,560 --> 00:04:01,360 Speaker 8: anybody who came about of Detroit during that period of 75 00:04:01,360 --> 00:04:03,680 Speaker 8: time I worked on that project. Back on my spaces 76 00:04:03,760 --> 00:04:08,960 Speaker 8: was going good, you know what I'm saying. So, so 77 00:04:09,400 --> 00:04:14,840 Speaker 8: in twenty twelve, I got flown out to California to 78 00:04:16,120 --> 00:04:20,200 Speaker 8: work on a project with Interscope, and I got off 79 00:04:20,240 --> 00:04:23,200 Speaker 8: of the plane and went to the hotel and I 80 00:04:23,240 --> 00:04:26,880 Speaker 8: saw our Mayor, Kwame Kilpatrick. Now at that time, it 81 00:04:27,000 --> 00:04:30,520 Speaker 8: was the tail end of the It was a tail 82 00:04:30,600 --> 00:04:32,320 Speaker 8: end of like a little scandal that was going on, 83 00:04:32,440 --> 00:04:36,240 Speaker 8: you know what I'm saying. So it was you know, 84 00:04:36,320 --> 00:04:39,359 Speaker 8: front page news everywhere. But with it being the tail 85 00:04:39,480 --> 00:04:41,680 Speaker 8: end of it was I just thought it was weird 86 00:04:41,760 --> 00:04:45,080 Speaker 8: that I get off of the plane twenty two, one 87 00:04:45,160 --> 00:04:47,520 Speaker 8: hundred miles away from home and I see that when 88 00:04:47,520 --> 00:04:49,840 Speaker 8: I first get on go to the hotel, it was 89 00:04:49,960 --> 00:04:53,720 Speaker 8: odd to me, you know what I'm saying, and got 90 00:04:53,800 --> 00:04:56,480 Speaker 8: done with the trip, came back home, and it was 91 00:04:56,560 --> 00:04:59,560 Speaker 8: like a chippigrim to grow on my shoulder because during 92 00:04:59,560 --> 00:05:03,080 Speaker 8: that time we were like you know, I, me and 93 00:05:03,160 --> 00:05:07,600 Speaker 8: my folks and friends and you know, comrades. During that 94 00:05:07,640 --> 00:05:10,040 Speaker 8: period of time, we're on like the leading edge of 95 00:05:10,160 --> 00:05:12,680 Speaker 8: the creative revolution, that boom that's going on in the 96 00:05:12,680 --> 00:05:14,919 Speaker 8: city of Detroit right now, you know, like it was 97 00:05:14,960 --> 00:05:19,200 Speaker 8: going on before it was getting promoted, like before it 98 00:05:19,320 --> 00:05:22,719 Speaker 8: got any any light shine on it. It was still 99 00:05:22,920 --> 00:05:24,440 Speaker 8: while it was going on, they were they were talking 100 00:05:24,480 --> 00:05:26,479 Speaker 8: about us being a murder capital, and you know, it 101 00:05:26,560 --> 00:05:30,240 Speaker 8: was just all negative and all negative. So I wanted 102 00:05:30,279 --> 00:05:34,000 Speaker 8: to use, uh, you know, my platform that I was 103 00:05:34,000 --> 00:05:37,960 Speaker 8: getting out the attention I was getting to uh change 104 00:05:37,960 --> 00:05:41,200 Speaker 8: the narrative to the true narrative of of the of 105 00:05:41,200 --> 00:05:43,159 Speaker 8: what's going on in the city Detroit. And that's the 106 00:05:43,200 --> 00:05:48,560 Speaker 8: one that's uh being pushed now, you know globally. So 107 00:05:49,200 --> 00:05:51,080 Speaker 8: you know, Seanna and I we've been we've been best 108 00:05:51,120 --> 00:05:57,279 Speaker 8: friends in kindergarten. At that we had purchased a failing 109 00:05:57,320 --> 00:06:02,159 Speaker 8: screen printing company. 110 00:06:00,160 --> 00:06:03,560 Speaker 3: Be like twenty twenty eleven, twenty. 111 00:06:03,320 --> 00:06:07,359 Speaker 8: Eleven and uh, you know, just being Rhodes scholars. We 112 00:06:07,400 --> 00:06:11,440 Speaker 8: just jumped in and started printing shirts. You know, now 113 00:06:11,440 --> 00:06:13,760 Speaker 8: when you first get in there, you know you got 114 00:06:14,160 --> 00:06:17,640 Speaker 8: you know, big dreams, but you quickly find out that, 115 00:06:17,680 --> 00:06:21,039 Speaker 8: you know, manufacturing on your own warehouse is very expensive. 116 00:06:21,080 --> 00:06:25,600 Speaker 8: It's a you know, it's a expensive game. So we 117 00:06:25,600 --> 00:06:28,520 Speaker 8: we pumped our heads a couple of times and we 118 00:06:28,600 --> 00:06:31,880 Speaker 8: had to take a little step back and you know, 119 00:06:32,040 --> 00:06:35,360 Speaker 8: closed down for a small bit. So then we closed 120 00:06:35,400 --> 00:06:39,480 Speaker 8: down and took that time to like recalibrate. And that's 121 00:06:39,520 --> 00:06:42,520 Speaker 8: when I took that trip. Then I came back and 122 00:06:43,960 --> 00:06:46,240 Speaker 8: I was like, man, you know, just what are you 123 00:06:46,240 --> 00:06:48,240 Speaker 8: gonna do? You know what I'm saying, I got to 124 00:06:48,320 --> 00:06:49,920 Speaker 8: I got the idea. I like to say, I took 125 00:06:49,920 --> 00:06:51,600 Speaker 8: the temperature of the city, you know what I'm saying, 126 00:06:51,600 --> 00:06:55,120 Speaker 8: and diagnosed it the trait versus everybody, you know, but 127 00:06:55,560 --> 00:06:59,840 Speaker 8: the versus everybody moniker that the ideology is something that 128 00:07:00,720 --> 00:07:04,920 Speaker 8: I knew I would have a place in everybody's closet. 129 00:07:04,960 --> 00:07:08,159 Speaker 8: Like that was my idea, Like you know, what is 130 00:07:08,480 --> 00:07:10,840 Speaker 8: what can I create? That is that I had the 131 00:07:10,840 --> 00:07:13,480 Speaker 8: same effect as like the Rouff Lauren polo, Whereas like 132 00:07:13,600 --> 00:07:16,520 Speaker 8: if I if I, you know, I never not want 133 00:07:16,520 --> 00:07:18,040 Speaker 8: to wear it. I just want to get a clean one, 134 00:07:18,120 --> 00:07:22,720 Speaker 8: you know, and the versus Everybody brand was created. So uh, 135 00:07:22,840 --> 00:07:26,640 Speaker 8: that day when I, you know, had that idea, we 136 00:07:26,760 --> 00:07:31,920 Speaker 8: had took the I ha took the screenprint machine. I 137 00:07:32,040 --> 00:07:34,880 Speaker 8: left my my apartment. I went and got Aloft and 138 00:07:34,920 --> 00:07:36,800 Speaker 8: I lived with the with the equipment. One of my 139 00:07:36,840 --> 00:07:40,080 Speaker 8: mentors were like, if you live with that equipment every time, 140 00:07:40,120 --> 00:07:41,960 Speaker 8: every day you wake up, every time you come home, 141 00:07:42,240 --> 00:07:44,000 Speaker 8: it's going to be a reminder of you to get 142 00:07:44,000 --> 00:07:47,200 Speaker 8: that machine running. Get to keep that machine spinning. So 143 00:07:48,200 --> 00:07:52,200 Speaker 8: I went and got Aloft, and uh, I became a 144 00:07:52,280 --> 00:07:55,680 Speaker 8: roommate with that machine, and uh, one day, man, it 145 00:07:55,760 --> 00:08:00,280 Speaker 8: was just like the trait ras everybody and so I 146 00:08:00,320 --> 00:08:05,640 Speaker 8: went printed it up and one of my friends who's 147 00:08:05,680 --> 00:08:09,120 Speaker 8: a rapper, he was over that night and he was like, man, 148 00:08:09,200 --> 00:08:11,360 Speaker 8: let me go performing this. I was like, all right, 149 00:08:11,400 --> 00:08:13,320 Speaker 8: for sure, now we still just printing up shirts, and like, 150 00:08:13,600 --> 00:08:15,800 Speaker 8: let me performing this. And he took it and then 151 00:08:15,880 --> 00:08:17,840 Speaker 8: called me from the show like, man, I just I 152 00:08:17,920 --> 00:08:19,320 Speaker 8: just gave it away. Is it a cool if I 153 00:08:19,360 --> 00:08:21,600 Speaker 8: get these people your number? I was like yeah, cool. 154 00:08:22,240 --> 00:08:25,280 Speaker 8: And then from that moment, it's just being a snowball effect, 155 00:08:25,400 --> 00:08:28,920 Speaker 8: you know what I'm saying, of people reaching out to us. 156 00:08:29,360 --> 00:08:31,600 Speaker 9: So it was more like a rally cry, right, so 157 00:08:31,640 --> 00:08:33,240 Speaker 9: it's a battle cry. It was a battle cry for 158 00:08:33,280 --> 00:08:33,640 Speaker 9: the city. 159 00:08:33,840 --> 00:08:35,960 Speaker 8: Yeah, and it was perfect time because you know, like 160 00:08:36,000 --> 00:08:37,920 Speaker 8: I said, like the researchers of the city to track 161 00:08:38,920 --> 00:08:40,880 Speaker 8: was just beginning, you know what I'm saying. 162 00:08:40,840 --> 00:08:43,240 Speaker 9: Like Big Seawan is now about to become somebody like 163 00:08:43,400 --> 00:08:45,959 Speaker 9: the guy oh this yeah, this was like his after 164 00:08:46,000 --> 00:08:47,400 Speaker 9: his first album, after the first one. 165 00:08:47,760 --> 00:08:50,240 Speaker 8: Yeah, I did all of his mixtapes, did all the 166 00:08:50,320 --> 00:08:55,160 Speaker 8: mixtape artworks up until the album. 167 00:08:56,000 --> 00:08:57,880 Speaker 3: What year was that mat that album was like twenty 168 00:08:58,480 --> 00:08:59,760 Speaker 3: ten is twenty eleven? 169 00:08:59,840 --> 00:08:59,880 Speaker 9: Is? 170 00:09:00,320 --> 00:09:02,920 Speaker 8: So we had were he was already making making noise 171 00:09:02,960 --> 00:09:03,880 Speaker 8: in the industry. 172 00:09:03,600 --> 00:09:06,480 Speaker 3: Right and his first concert was actually oh yeah, that 173 00:09:06,520 --> 00:09:09,679 Speaker 3: was our first that was so I'm working so all 174 00:09:09,960 --> 00:09:12,439 Speaker 3: this is happening. We get the screening business, but I'm 175 00:09:12,520 --> 00:09:16,400 Speaker 3: like working corporate, Like I'm so. I studied economics actuary 176 00:09:16,440 --> 00:09:18,839 Speaker 3: of science, went to work as an actuary at Blue 177 00:09:18,880 --> 00:09:21,400 Speaker 3: Cross and so we're doing this like on the side, 178 00:09:21,440 --> 00:09:23,679 Speaker 3: Like I'm doing this on the side, like I'm going 179 00:09:23,720 --> 00:09:26,240 Speaker 3: to work. I got ink in my hair. He's laughing 180 00:09:26,280 --> 00:09:30,760 Speaker 3: at me, like, and so the brand started to move 181 00:09:30,840 --> 00:09:34,920 Speaker 3: right and so like Big Sean's first concert was like December, 182 00:09:35,720 --> 00:09:37,600 Speaker 3: we took he let us take some mercer to sell 183 00:09:38,760 --> 00:09:41,079 Speaker 3: and we saw it out an intermission and that's me 184 00:09:41,240 --> 00:09:43,400 Speaker 3: was like he caught me like the next day like, Sean, 185 00:09:44,200 --> 00:09:46,000 Speaker 3: you gotta quit, man, you gotta quit your job. So 186 00:09:46,160 --> 00:09:47,520 Speaker 3: like I put my two week notice in on that 187 00:09:47,600 --> 00:09:50,960 Speaker 3: month Monday. They walked me out that Friday because it 188 00:09:51,040 --> 00:09:53,400 Speaker 3: was like cause I'm still like kind of moving around 189 00:09:53,440 --> 00:09:54,720 Speaker 3: like with the business. So they're like, you know, you 190 00:09:54,760 --> 00:09:56,880 Speaker 3: just can't keep doing this, like you gotta get out 191 00:09:56,880 --> 00:09:59,920 Speaker 3: of there. So that's after that moment, after that Big 192 00:10:00,080 --> 00:10:02,920 Speaker 3: Our concert, that's why we really started to explode. This 193 00:10:03,000 --> 00:10:05,360 Speaker 3: is interesting because this is a similar scenario. I remember 194 00:10:05,400 --> 00:10:07,319 Speaker 3: when we were doing this, and so I was like, yo, man, 195 00:10:07,320 --> 00:10:10,040 Speaker 3: you guys, you can't go down more get more valuable 196 00:10:10,200 --> 00:10:11,840 Speaker 3: doing this. So it's interesting. 197 00:10:11,840 --> 00:10:15,000 Speaker 9: You're studying economics, so you know, like, hey, I need 198 00:10:15,040 --> 00:10:16,800 Speaker 9: to have a certain amount of money before I can 199 00:10:16,840 --> 00:10:18,600 Speaker 9: do it, or you just say, you know what, I'm 200 00:10:18,600 --> 00:10:19,520 Speaker 9: watching these sales. 201 00:10:19,880 --> 00:10:22,559 Speaker 3: I'm going with my gun here. I'm not even seting 202 00:10:22,559 --> 00:10:24,760 Speaker 3: the calls. We're just going no. I went. It was 203 00:10:24,800 --> 00:10:26,559 Speaker 3: it was hard. You know, I got a family, you 204 00:10:26,600 --> 00:10:28,600 Speaker 3: know I got at this time, I got two kids, 205 00:10:29,840 --> 00:10:32,040 Speaker 3: and I had health good help insureance. I'm working for 206 00:10:32,040 --> 00:10:34,480 Speaker 3: an insurance company, so got good health insurance. I got 207 00:10:34,480 --> 00:10:37,439 Speaker 3: good benefits all of this. And it's like he's like, man, 208 00:10:38,760 --> 00:10:40,960 Speaker 3: forget that. Man like, let's go like this. And I'm like, 209 00:10:41,520 --> 00:10:43,600 Speaker 3: I guess I have to make a decision. And I 210 00:10:43,640 --> 00:10:44,920 Speaker 3: just did it. I'm like I just went with my 211 00:10:44,920 --> 00:10:47,560 Speaker 3: gut trusted him. It was a lot of trusts. I'm like, man, 212 00:10:47,600 --> 00:10:50,559 Speaker 3: I believe in you to make it work. There's a 213 00:10:50,600 --> 00:10:53,959 Speaker 3: lot of trust. That's what it is. 214 00:10:54,080 --> 00:10:56,800 Speaker 8: Like, Man, I recognized, like I didn't have kids out 215 00:10:56,920 --> 00:10:59,640 Speaker 8: that time. I got one daughter now. But I was like, man, 216 00:11:00,080 --> 00:11:03,520 Speaker 8: you know, like I think we waited into a little 217 00:11:03,520 --> 00:11:05,520 Speaker 8: bit until we could like match, Like he didn't like 218 00:11:05,880 --> 00:11:08,080 Speaker 8: get out completely until we like matched it. 219 00:11:08,640 --> 00:11:08,840 Speaker 6: Uh. 220 00:11:09,320 --> 00:11:12,560 Speaker 3: But it was after the Big Sea. Yeah. And then 221 00:11:12,880 --> 00:11:15,400 Speaker 3: I didn't tell my parents for like six months because 222 00:11:15,440 --> 00:11:17,719 Speaker 3: my parents were like my mom was like African, she 223 00:11:17,880 --> 00:11:21,680 Speaker 3: like gotta be doctor, lawyer all that. And I didn't 224 00:11:21,679 --> 00:11:23,240 Speaker 3: even do not none of that. So she's still kind 225 00:11:23,240 --> 00:11:25,400 Speaker 3: of disappointed that I didn't go that route. So it 226 00:11:25,520 --> 00:11:27,280 Speaker 3: was like kind of hard telling them that I'm about 227 00:11:27,320 --> 00:11:31,000 Speaker 3: to go through, you know, make T shirts. Yeah. 228 00:11:31,080 --> 00:11:33,160 Speaker 7: So all right, so Big Sean wis on stage and 229 00:11:33,160 --> 00:11:39,120 Speaker 7: it blows up, right, Well, well we saw that his concert. 230 00:11:39,600 --> 00:11:41,160 Speaker 7: That was the first that we were like we were 231 00:11:41,760 --> 00:11:44,040 Speaker 7: he didn't didn't wear it on stage, not at that time, 232 00:11:44,120 --> 00:11:46,520 Speaker 7: not in that show, the next, the next couple of 233 00:11:46,520 --> 00:11:49,200 Speaker 7: the next shows. He's been one of our biggest supporters 234 00:11:49,240 --> 00:11:52,320 Speaker 7: from the from the beginning. He said, yeah, he actually 235 00:11:52,360 --> 00:11:53,520 Speaker 7: was in the song you know we did that. 236 00:11:54,559 --> 00:11:56,240 Speaker 3: Yeah, yeah, but then we. 237 00:11:56,200 --> 00:11:59,920 Speaker 8: Had the T versus Everybody's song too, remember that eminem 238 00:12:00,080 --> 00:12:03,760 Speaker 8: age love big Shote. Yeah, y'all put Denny Brown, Yeah yeah, 239 00:12:03,800 --> 00:12:05,040 Speaker 8: yeah in a little bit. 240 00:12:05,040 --> 00:12:05,319 Speaker 3: All right. 241 00:12:05,360 --> 00:12:09,840 Speaker 7: So okay, so you sell and the demand like what 242 00:12:09,880 --> 00:12:14,280 Speaker 7: did them did the man go to? Like from pre 243 00:12:14,320 --> 00:12:16,280 Speaker 7: selling at his show to after selling that show? 244 00:12:16,480 --> 00:12:19,600 Speaker 3: Well, it started going crazy, right, but it was it 245 00:12:19,679 --> 00:12:21,360 Speaker 3: was like solely was shortly picking up, Like we had 246 00:12:21,360 --> 00:12:23,000 Speaker 3: to get a store because we were selling out of 247 00:12:23,040 --> 00:12:23,360 Speaker 3: the lock. 248 00:12:23,720 --> 00:12:25,920 Speaker 8: It was out of lock on four Street. 249 00:12:25,960 --> 00:12:27,840 Speaker 3: So people it was safe, which is called up. 250 00:12:28,280 --> 00:12:30,640 Speaker 8: They were call this Texas where you know, have a bunch. 251 00:12:30,440 --> 00:12:32,720 Speaker 3: Of shirts made, and then you were just selling. 252 00:12:32,559 --> 00:12:34,880 Speaker 8: He run downstairs all day, We went up and up 253 00:12:34,880 --> 00:12:36,559 Speaker 8: and down the steps. How much you selling shirts for 254 00:12:37,280 --> 00:12:40,680 Speaker 8: at that time thirty bucks? Yeah yeah, or just two 255 00:12:40,679 --> 00:12:42,480 Speaker 8: shirts hoo these te's hoodies and. 256 00:12:44,160 --> 00:12:48,079 Speaker 7: For women and Manahan and then at one point you 257 00:12:48,240 --> 00:12:49,680 Speaker 7: decided that you got to get a store. 258 00:12:49,800 --> 00:12:50,480 Speaker 8: Six months in. 259 00:12:51,800 --> 00:12:53,800 Speaker 3: We got the store right right after the concert. Because 260 00:12:53,800 --> 00:12:57,800 Speaker 3: it's like, I think it was like December twelfth or 261 00:12:57,880 --> 00:12:59,560 Speaker 3: something like that when we got the store and we 262 00:12:59,600 --> 00:13:03,680 Speaker 3: had a partner of ours that just believed in us, 263 00:13:04,520 --> 00:13:06,960 Speaker 3: and he's like, man, I get like and he owned 264 00:13:07,000 --> 00:13:09,240 Speaker 3: like like his family owned like the Greek town. Yeah 265 00:13:09,320 --> 00:13:11,720 Speaker 3: yeah yeah christ and yeah Christos and he gave us. 266 00:13:11,800 --> 00:13:14,280 Speaker 3: He gave us the Christos shout out to Christus. 267 00:13:14,640 --> 00:13:17,760 Speaker 9: My guy, are y'all figuring out because you said thirty dollars, 268 00:13:17,760 --> 00:13:19,920 Speaker 9: So like at this point you're understanding in the business 269 00:13:19,920 --> 00:13:21,520 Speaker 9: of it, like this is how much we have to 270 00:13:21,520 --> 00:13:22,880 Speaker 9: sell it for it to making profit or. 271 00:13:22,800 --> 00:13:24,360 Speaker 3: You just think them like, no, we're not thinking none 272 00:13:24,360 --> 00:13:24,800 Speaker 3: of this. Something. 273 00:13:24,800 --> 00:13:26,200 Speaker 9: People just like y'a, I'm gonna sell it at thirty 274 00:13:26,240 --> 00:13:28,400 Speaker 9: They realizing how much he even cost to make it. 275 00:13:28,760 --> 00:13:31,000 Speaker 8: Well, we were doing it. We were pressing it up ourselves, 276 00:13:31,080 --> 00:13:33,000 Speaker 8: you know what I'm saying. So because we are on 277 00:13:33,640 --> 00:13:36,360 Speaker 8: the spring pressing machines, we had already purchased that building 278 00:13:36,360 --> 00:13:39,880 Speaker 8: a company, So at that time we focused on just 279 00:13:40,160 --> 00:13:42,679 Speaker 8: getting it out there, just serving people as possible, you 280 00:13:42,679 --> 00:13:44,520 Speaker 8: know what I'm saying, making sure that our quality is good, 281 00:13:44,880 --> 00:13:47,839 Speaker 8: and making sure that our presence on Instagram and stuff 282 00:13:47,920 --> 00:13:50,000 Speaker 8: was good. Like we had like the trait versus everybody 283 00:13:50,320 --> 00:13:53,120 Speaker 8: hashtag that was going on. So it was just really 284 00:13:53,920 --> 00:13:56,800 Speaker 8: it was snowball and there's something that neither one of 285 00:13:56,880 --> 00:13:57,800 Speaker 8: us could ever imagined. 286 00:13:57,800 --> 00:14:01,360 Speaker 3: And money's coming in right and and we have to 287 00:14:01,400 --> 00:14:04,840 Speaker 3: think about our safety. And right now, I'm like, I'm 288 00:14:04,840 --> 00:14:07,360 Speaker 3: still kind of in the corporate and I'm in law 289 00:14:07,360 --> 00:14:10,480 Speaker 3: school too. I'm doing weekend law classes. So that's when 290 00:14:10,520 --> 00:14:13,880 Speaker 3: we started thinking about the trademark. So I'm going like, man, 291 00:14:13,880 --> 00:14:16,559 Speaker 3: we got to protect this. So we do that, we 292 00:14:16,920 --> 00:14:18,880 Speaker 3: come out of I mean, we do the concert, we 293 00:14:18,880 --> 00:14:21,320 Speaker 3: get the store, And in one particular day, I think 294 00:14:21,360 --> 00:14:25,960 Speaker 3: it was like maybe March March twenty thirteen, I get 295 00:14:26,000 --> 00:14:28,640 Speaker 3: a call from like just random person, like I'm at 296 00:14:28,680 --> 00:14:31,600 Speaker 3: the store working. He's like, I like the place of order, 297 00:14:31,840 --> 00:14:36,760 Speaker 3: overnight order to California. I'm like, okay, cool. So she 298 00:14:36,840 --> 00:14:38,960 Speaker 3: places the order and then she said, I need this 299 00:14:39,000 --> 00:14:41,760 Speaker 3: overnight it like tomorrow and neath this here. And I'm like, well, 300 00:14:41,800 --> 00:14:43,120 Speaker 3: I don't know how much that cost. You're like, well, 301 00:14:43,120 --> 00:14:45,040 Speaker 3: don't worry about it. I'll just pay whatever. Just take 302 00:14:45,080 --> 00:14:47,840 Speaker 3: my number and when you go ship it off, you know, 303 00:14:47,960 --> 00:14:50,000 Speaker 3: I'll pay you whatever. I'm like, all right, cool. So 304 00:14:50,040 --> 00:14:52,880 Speaker 3: we did it and I called him. I'm like, hey, man, 305 00:14:52,920 --> 00:14:55,840 Speaker 3: it's got the random weird order. They needed a shirt 306 00:14:55,880 --> 00:14:58,640 Speaker 3: overnight it to Cali. Does that something? Oh? So like, 307 00:14:58,760 --> 00:15:00,640 Speaker 3: is that something that you said? No? Because he had 308 00:15:00,680 --> 00:15:02,080 Speaker 3: just came from CALLI a couple of months ago, so 309 00:15:02,080 --> 00:15:05,560 Speaker 3: I'm like, maybe that's something he put together. So the 310 00:15:05,600 --> 00:15:08,880 Speaker 3: next day they get the shirt. Lady called me. She says, 311 00:15:09,240 --> 00:15:11,080 Speaker 3: I don't know if you guys watch American Idol, but 312 00:15:11,120 --> 00:15:12,880 Speaker 3: you might want to watch it tonight. It's not the 313 00:15:12,880 --> 00:15:15,600 Speaker 3: blue hangs out the blue and it hangs up. So 314 00:15:16,440 --> 00:15:18,480 Speaker 3: I tell him, I tell our other partner at the time, like, 315 00:15:18,640 --> 00:15:20,320 Speaker 3: man just comes to the story. We're gonna watch American 316 00:15:20,360 --> 00:15:23,000 Speaker 3: Idol tonight. Probably something big, and so we get it. 317 00:15:23,080 --> 00:15:25,240 Speaker 3: We get to the story return on American Idol and 318 00:15:25,320 --> 00:15:28,520 Speaker 3: it was motors. It was Motown week and Keith Urban, 319 00:15:29,520 --> 00:15:32,280 Speaker 3: so I sent him a white shirt. He died bird 320 00:15:32,560 --> 00:15:35,600 Speaker 3: and he had our shirt on and it was like 321 00:15:39,320 --> 00:15:42,200 Speaker 3: he was it was Motome week. So you decided to 322 00:15:42,200 --> 00:15:44,480 Speaker 3: word to detrait. They did like this whole Motown thing 323 00:15:44,520 --> 00:15:46,800 Speaker 3: before like lead up, he had the shirt on, and 324 00:15:46,880 --> 00:15:49,280 Speaker 3: after that, like we couldn't keep up with orders. 325 00:15:49,360 --> 00:15:51,960 Speaker 8: The next week after that, maybe the next week after that. 326 00:15:52,080 --> 00:15:55,800 Speaker 8: Then we're then the Colbert. We're on the Colbert Combert 327 00:15:56,360 --> 00:16:00,560 Speaker 8: Cold Beer Report. Who was Stephen Jackson, who is the 328 00:16:00,680 --> 00:16:03,760 Speaker 8: editor at Detroit Free Press word on the Cobad Report. 329 00:16:03,800 --> 00:16:05,920 Speaker 8: And that's where and it's just snowballs where it's like 330 00:16:06,240 --> 00:16:09,560 Speaker 8: it's something that visitors wanted to come, wanted to have 331 00:16:09,640 --> 00:16:12,280 Speaker 8: to show that they've been in Detroit, and then travelers 332 00:16:12,320 --> 00:16:14,400 Speaker 8: wanted to show that they're from Detroit. 333 00:16:14,840 --> 00:16:15,400 Speaker 3: You know what I'm saying. 334 00:16:15,400 --> 00:16:18,840 Speaker 7: So did you ever think about all right, so they 335 00:16:19,480 --> 00:16:21,560 Speaker 7: just googled the trait versu. Everybody in your website came 336 00:16:21,560 --> 00:16:24,560 Speaker 7: out right cool, Like when you said that Keith Urban Warrior, 337 00:16:24,640 --> 00:16:26,800 Speaker 7: I'm he didn't tell where he got it from, like no, 338 00:16:26,960 --> 00:16:30,200 Speaker 7: would have ye. Yeah, they googled Detroit versus Everybody and 339 00:16:30,200 --> 00:16:33,120 Speaker 7: then your guts website on Instagram. Yeah, yeah, have you 340 00:16:33,160 --> 00:16:35,480 Speaker 7: did you trademark it at this point? So that's when 341 00:16:35,720 --> 00:16:36,240 Speaker 7: I'm working. 342 00:16:36,280 --> 00:16:37,840 Speaker 3: So I'm in like I said, I'm in law school 343 00:16:37,880 --> 00:16:41,200 Speaker 3: at the time, and I talked to one of my 344 00:16:41,240 --> 00:16:44,120 Speaker 3: professors about doing it and they said, that's simple, Like 345 00:16:44,160 --> 00:16:45,440 Speaker 3: I can show you how to do it. So sap 346 00:16:45,480 --> 00:16:48,680 Speaker 3: me down, showed me the USPT of site and made 347 00:16:48,720 --> 00:16:50,680 Speaker 3: me an expert at because it was just it's just 348 00:16:51,760 --> 00:16:53,600 Speaker 3: put it in. So I did it. I did our 349 00:16:53,600 --> 00:16:56,640 Speaker 3: first two trade marks, like versus everybody versus everybody. 350 00:16:56,320 --> 00:16:59,360 Speaker 7: So you trademarked Detroit versus Everybody and versus everybody and 351 00:16:59,400 --> 00:17:03,119 Speaker 7: versus everybody versus in everybody. That's a little bit more complicated, 352 00:17:03,200 --> 00:17:06,080 Speaker 7: right because that leads to anything to be versus That 353 00:17:06,240 --> 00:17:08,160 Speaker 7: was it easy trademark versus everybody? 354 00:17:08,280 --> 00:17:10,679 Speaker 3: I mean yeah, Like they went through and it's just 355 00:17:10,680 --> 00:17:12,800 Speaker 3: a matter of having your specimens and all that stuff, 356 00:17:12,880 --> 00:17:13,920 Speaker 3: like the application type. 357 00:17:13,920 --> 00:17:15,760 Speaker 9: So the specimens, it's like you got to have proofs 358 00:17:15,760 --> 00:17:17,280 Speaker 9: that you have to use it, that you're using that 359 00:17:18,160 --> 00:17:20,960 Speaker 9: with the tag on it. It's a few times. But 360 00:17:21,240 --> 00:17:24,240 Speaker 9: this is the interesting part because when you do something 361 00:17:24,400 --> 00:17:27,919 Speaker 9: so wide scale, it usually becomes expensive. Was it was 362 00:17:27,920 --> 00:17:30,600 Speaker 9: it pricey to get? I know, Detroit Versus Everybody is 363 00:17:30,680 --> 00:17:33,640 Speaker 9: very specific, but the covers it could be pretty much 364 00:17:33,720 --> 00:17:36,679 Speaker 9: universal anything. Yeah, it really is yours? So was it 365 00:17:36,720 --> 00:17:37,720 Speaker 9: was it pricier to do that? 366 00:17:37,760 --> 00:17:40,800 Speaker 3: One? It's pricey not an upfront, but it's pricey on 367 00:17:40,840 --> 00:17:43,119 Speaker 3: the back end. Fighting all the season desist so our 368 00:17:43,200 --> 00:17:45,919 Speaker 3: legal fees. And that's why we when we do anything 369 00:17:46,000 --> 00:17:49,320 Speaker 3: licensing like we do like a versus Everybody for somebody like, 370 00:17:49,320 --> 00:17:51,240 Speaker 3: we can't do it for free because there's gonna be 371 00:17:51,240 --> 00:17:54,959 Speaker 3: a lot of like legal stuff, paperwork and dealing with 372 00:17:54,960 --> 00:17:58,000 Speaker 3: my lawyers that's going to go with that. So on 373 00:17:58,080 --> 00:17:59,680 Speaker 3: the back end, it's very expensive. 374 00:18:00,160 --> 00:18:02,080 Speaker 8: Talking something expensive, you know what I'm saying. 375 00:18:02,160 --> 00:18:02,720 Speaker 3: Frustrating. 376 00:18:02,800 --> 00:18:05,560 Speaker 7: So when you got with Detroit Versus Everybody, were there 377 00:18:05,600 --> 00:18:08,080 Speaker 7: other people that started making Detroit Force Everybody's shirts? 378 00:18:08,440 --> 00:18:12,040 Speaker 3: Yes, that happens. They like. What you learned is that 379 00:18:12,119 --> 00:18:12,480 Speaker 3: it's a. 380 00:18:12,440 --> 00:18:18,280 Speaker 8: Whole it's a whole like industry of people that that's 381 00:18:18,080 --> 00:18:24,280 Speaker 8: that's that stand on the outskirts, looking at what's about 382 00:18:24,359 --> 00:18:24,840 Speaker 8: to happen. 383 00:18:24,920 --> 00:18:27,800 Speaker 3: Yeah, those domain buyers like by domain. You know, those 384 00:18:27,840 --> 00:18:30,439 Speaker 3: guys like they sit there and they do this on purpose. 385 00:18:30,840 --> 00:18:35,120 Speaker 3: They talk about how you guys dealt with that. It's 386 00:18:35,200 --> 00:18:37,480 Speaker 3: so now, I mean it's it's it's annoying, but we 387 00:18:37,880 --> 00:18:40,080 Speaker 3: I kind of settled in with it. Like I mean, 388 00:18:40,080 --> 00:18:41,399 Speaker 3: at the end of the day, it's getting the message 389 00:18:41,400 --> 00:18:44,480 Speaker 3: out there, right. And then sometimes they've returned into opportunities 390 00:18:44,520 --> 00:18:47,600 Speaker 3: like we had a situation with the USA Soccer Women's soccer. 391 00:18:48,400 --> 00:18:51,199 Speaker 3: Two of the players did a USA versus Everybody and 392 00:18:51,240 --> 00:18:53,960 Speaker 3: they were selling crazy. So we went to them like 393 00:18:54,080 --> 00:18:56,000 Speaker 3: you say, look, this is our brand, this is our 394 00:18:56,160 --> 00:18:58,960 Speaker 3: our I P. We're not coming after you, but like 395 00:18:59,000 --> 00:19:01,639 Speaker 3: let's just settle off on the deal. So they set up, 396 00:19:01,640 --> 00:19:04,320 Speaker 3: We settled with them, and they paid us out and 397 00:19:04,320 --> 00:19:05,919 Speaker 3: then we just let them keep going and they was 398 00:19:05,960 --> 00:19:07,760 Speaker 3: just they gave us a royalty. So sometimes you get 399 00:19:07,800 --> 00:19:11,200 Speaker 3: opportunities like that, like even with the NBA that happened 400 00:19:11,200 --> 00:19:12,840 Speaker 3: a couple of times. Like know you they didn't know 401 00:19:12,880 --> 00:19:16,560 Speaker 3: your versus everybody, We didn'tsume. We just said let's just settle, 402 00:19:16,680 --> 00:19:18,920 Speaker 3: like pay us out and then give it to like 403 00:19:18,960 --> 00:19:19,800 Speaker 3: a charity. 404 00:19:19,640 --> 00:19:22,879 Speaker 8: And that's the thing is like if you the you know, 405 00:19:22,960 --> 00:19:25,240 Speaker 8: if they have a big name or you know, they're 406 00:19:25,280 --> 00:19:30,119 Speaker 8: like a team that they can't run, then it's a 407 00:19:30,160 --> 00:19:33,439 Speaker 8: lot easier and it's more successful on the end with 408 00:19:33,480 --> 00:19:37,280 Speaker 8: a payout. But it's like it's the you know, the 409 00:19:37,280 --> 00:19:39,560 Speaker 8: people that selling out their trump. They're the ones who 410 00:19:39,600 --> 00:19:41,600 Speaker 8: are like the half or they're just like it's just 411 00:19:43,720 --> 00:19:45,520 Speaker 8: and they know that you know what I'm saying, and 412 00:19:45,560 --> 00:19:48,920 Speaker 8: they'll build their whole life around that. Like this one guy, 413 00:19:49,080 --> 00:19:52,280 Speaker 8: you know, I opened up email and he's like, man, hey, man, listen, 414 00:19:52,320 --> 00:19:55,879 Speaker 8: I know this is wrong for man, I know this 415 00:19:56,000 --> 00:19:57,560 Speaker 8: is wrong, man, but I just appreciate you. 416 00:19:57,640 --> 00:19:57,800 Speaker 7: Man. 417 00:19:57,880 --> 00:20:00,280 Speaker 8: You y'all helped me get my daughter through preschool. Man, 418 00:20:00,359 --> 00:20:03,000 Speaker 8: Like I appreciate I mean through private school. And it's 419 00:20:03,040 --> 00:20:04,960 Speaker 8: like I don't know how to feel about that, you know, like, 420 00:20:05,359 --> 00:20:07,480 Speaker 8: is it honorable for you to tell us that you 421 00:20:07,480 --> 00:20:09,719 Speaker 8: you know what I'm saying, Like, is it Am I 422 00:20:09,720 --> 00:20:11,600 Speaker 8: grateful to the most high that I was able to 423 00:20:11,640 --> 00:20:13,959 Speaker 8: help a child get through a private school? You know, 424 00:20:14,000 --> 00:20:15,719 Speaker 8: because at the end of the day, that's you know, 425 00:20:15,840 --> 00:20:18,680 Speaker 8: that's our funds. But it's just a dirty game, that's 426 00:20:18,680 --> 00:20:21,160 Speaker 8: what you realize is that it's just it's dirty and 427 00:20:21,560 --> 00:20:23,880 Speaker 8: you got to fight it, whether or not you want. 428 00:20:23,640 --> 00:20:25,560 Speaker 3: To or not. How much money do you spending legal fees? 429 00:20:30,200 --> 00:20:32,520 Speaker 3: It all depends like what's happening. Like we've been kind 430 00:20:32,520 --> 00:20:34,840 Speaker 3: of dormant the past, I would say two years ago 431 00:20:34,960 --> 00:20:39,200 Speaker 3: at our peak, man, we're probably spending like at least 432 00:20:39,200 --> 00:20:41,680 Speaker 3: on top of the retainer, like at least fifteen k 433 00:20:42,359 --> 00:20:44,760 Speaker 3: a mon. Yeah, because I'm looking at it, it's like 434 00:20:44,840 --> 00:20:47,280 Speaker 3: this is crazy, like we're paying like in the lawyer, 435 00:20:47,320 --> 00:20:50,920 Speaker 3: he's happy because but eats it so fun. Yeah, yeah, 436 00:20:51,240 --> 00:20:51,480 Speaker 3: I ain't. 437 00:20:51,880 --> 00:20:54,480 Speaker 9: Like I wore this shirt that you have on in 438 00:20:54,520 --> 00:20:58,240 Speaker 9: Africa and we were went to Jamestown. 439 00:20:58,280 --> 00:21:02,640 Speaker 3: We were torn and into this art district and the dude, 440 00:21:02,800 --> 00:21:06,560 Speaker 3: you met my guy. That's my guy for she Yeah 441 00:21:06,720 --> 00:21:09,119 Speaker 3: he told you no, I saw so he posted it. 442 00:21:09,400 --> 00:21:11,240 Speaker 3: She's my guy when I when I when every time 443 00:21:11,240 --> 00:21:12,359 Speaker 3: I go to So, I go to gand I go 444 00:21:12,400 --> 00:21:14,960 Speaker 3: to Africa a lot, right, she's my god. Met him 445 00:21:14,960 --> 00:21:16,560 Speaker 3: in the art in the art district and gave him 446 00:21:16,560 --> 00:21:18,040 Speaker 3: and his guy some shirts. I'll show you the picture 447 00:21:18,080 --> 00:21:21,400 Speaker 3: that and now he's like he calls me like Shaun 448 00:21:21,440 --> 00:21:23,800 Speaker 3: Sean because we posted do some events. So he posted 449 00:21:23,840 --> 00:21:27,080 Speaker 3: on his WhatsApp okay, and I just giving you guys 450 00:21:27,080 --> 00:21:29,480 Speaker 3: the shirts. And I'm like, how do you know? That guy? 451 00:21:30,040 --> 00:21:31,639 Speaker 3: I said, to a picture and everything, how do you know? 452 00:21:31,720 --> 00:21:35,919 Speaker 3: You're like, yeah, man, you and I wore It's crazy. 453 00:21:35,960 --> 00:21:38,080 Speaker 3: So that day I wore it and he took the 454 00:21:38,080 --> 00:21:39,200 Speaker 3: picture and obviously sent to you. 455 00:21:39,320 --> 00:21:42,400 Speaker 9: But it made me think, like internationally, obviously you find 456 00:21:42,440 --> 00:21:45,840 Speaker 9: this domestically, but when you're trademarking, because even in business, 457 00:21:45,880 --> 00:21:48,440 Speaker 9: most people don't know that, right, they think they trademark. 458 00:21:48,080 --> 00:21:51,080 Speaker 3: And I own this forever. But it's a fight. It's 459 00:21:51,119 --> 00:21:54,680 Speaker 3: a fight domestically. But then you got to do a country. Yeah, 460 00:21:54,680 --> 00:21:57,480 Speaker 3: country too, so like what how's that process being? Obviously 461 00:21:57,560 --> 00:22:00,320 Speaker 3: not that Yeah, this is Africa verse everybody. So I've 462 00:22:00,320 --> 00:22:03,520 Speaker 3: been so the trick is we have like the we 463 00:22:03,560 --> 00:22:08,160 Speaker 3: have an international trademark right for like e commerce, right, 464 00:22:08,200 --> 00:22:10,320 Speaker 3: so we can sell we own the brand, like no 465 00:22:10,320 --> 00:22:12,120 Speaker 3: one can sell the line. We can shut them down. 466 00:22:12,440 --> 00:22:15,000 Speaker 3: But when you go into different territories or different spaces 467 00:22:15,080 --> 00:22:18,280 Speaker 3: or different like countries, you have to assign it if 468 00:22:18,280 --> 00:22:20,640 Speaker 3: you're selling there. So I've been going like as I've 469 00:22:20,640 --> 00:22:23,000 Speaker 3: been moving around I've been assigning a trademark, so I've 470 00:22:23,000 --> 00:22:25,800 Speaker 3: signed it in Liberia, I did it in Ghana, I'm 471 00:22:25,840 --> 00:22:28,920 Speaker 3: in the process of doing it in Nigeria and South Africa. 472 00:22:29,000 --> 00:22:34,359 Speaker 3: So it's that's important. But really the main territories that 473 00:22:34,400 --> 00:22:36,359 Speaker 3: you need to be protected in is like the UK, 474 00:22:36,960 --> 00:22:39,560 Speaker 3: US and the EU because that's where they're like most 475 00:22:39,840 --> 00:22:43,520 Speaker 3: about said China a lot of confidence. You can't really 476 00:22:43,520 --> 00:22:43,879 Speaker 3: fight that. 477 00:22:45,400 --> 00:22:47,080 Speaker 8: What you do is like what you find out though, 478 00:22:47,240 --> 00:22:48,800 Speaker 8: is that if you can show that you have prior 479 00:22:48,920 --> 00:22:52,160 Speaker 8: usage in any of these areas, if you can show 480 00:22:52,200 --> 00:22:55,680 Speaker 8: that you have prior usage in any of these different areas, 481 00:22:56,119 --> 00:22:57,879 Speaker 8: then you pretty much won the battle. 482 00:22:58,040 --> 00:23:00,679 Speaker 3: Yeah. And then like we're talking about some deal in 483 00:23:00,720 --> 00:23:03,159 Speaker 3: Dubai right now, and I asked the lawyer, like, so 484 00:23:03,240 --> 00:23:06,160 Speaker 3: what about the trademark. You're like, well, as long as 485 00:23:06,160 --> 00:23:08,840 Speaker 3: you get a business registration here, you don't have to 486 00:23:08,840 --> 00:23:11,480 Speaker 3: worry about that because they they govern their their trademarks 487 00:23:11,520 --> 00:23:14,639 Speaker 3: and stuff tap it differently. So what I've learned as 488 00:23:14,640 --> 00:23:16,720 Speaker 3: I've even been going on signing them, like as long 489 00:23:16,720 --> 00:23:21,080 Speaker 3: as I focus on US, EU, UK and make sure 490 00:23:21,119 --> 00:23:23,000 Speaker 3: that's tight, everything else will fall in line. 491 00:23:23,800 --> 00:23:31,399 Speaker 7: So okay, so you have Detroit first everybody. But what 492 00:23:31,600 --> 00:23:34,159 Speaker 7: made you have the foresight to do just versus Avery? 493 00:23:34,200 --> 00:23:36,800 Speaker 7: Because versus Everybody's going to be a much more broad 494 00:23:36,920 --> 00:23:40,639 Speaker 7: range situation as opposed to Detroit versus everybody. So who's 495 00:23:40,720 --> 00:23:45,120 Speaker 7: who's foresight with that to trademark or even envision verse 496 00:23:45,200 --> 00:23:47,240 Speaker 7: everybody just in general, it was it. 497 00:23:47,240 --> 00:23:51,600 Speaker 8: Was that was like, creatively, I always want to do 498 00:23:51,840 --> 00:23:54,680 Speaker 8: things that have legs, like you know what I mean. 499 00:23:54,800 --> 00:23:57,159 Speaker 8: Like one of my favorite shows it is like Seinfeld, 500 00:23:57,480 --> 00:23:59,760 Speaker 8: and it's crazy to me that it's like it's show 501 00:23:59,840 --> 00:24:02,520 Speaker 8: up nothing, you know, but it's like it's seriously, it's 502 00:24:02,560 --> 00:24:07,240 Speaker 8: an amazing show. So I just really before I like Brainstorm, 503 00:24:07,280 --> 00:24:09,199 Speaker 8: I'm like, okay, this I want. I want to have 504 00:24:09,480 --> 00:24:12,040 Speaker 8: a place in everybody's closet, you know what I'm saying, 505 00:24:12,200 --> 00:24:14,399 Speaker 8: no matter the age, I wanted it to be something 506 00:24:14,440 --> 00:24:16,679 Speaker 8: that doesn't get still, you know what I'm saying. I 507 00:24:16,680 --> 00:24:19,679 Speaker 8: want something that is reborn every year, you know. And 508 00:24:19,680 --> 00:24:22,679 Speaker 8: it's like our brand is you know, even outside of 509 00:24:22,760 --> 00:24:27,960 Speaker 8: fashion or just you know, fresh shit. It's a battle 510 00:24:27,960 --> 00:24:30,080 Speaker 8: cry for any sports team, you know what I'm saying, 511 00:24:30,080 --> 00:24:32,399 Speaker 8: for any company in any industry. I've never seen a 512 00:24:32,400 --> 00:24:34,040 Speaker 8: brand you know what I mean that has access to 513 00:24:34,160 --> 00:24:38,280 Speaker 8: as many different industries as we do. And yeah, I 514 00:24:38,359 --> 00:24:41,040 Speaker 8: just I just knew from the jump, like, Okay, if 515 00:24:41,160 --> 00:24:44,960 Speaker 8: if we can get this foundation with Detroit, uh, then 516 00:24:45,320 --> 00:24:48,040 Speaker 8: people are going to look from the outside end and 517 00:24:47,840 --> 00:24:50,919 Speaker 8: be and be drawn to that that uh, you know 518 00:24:51,080 --> 00:24:53,520 Speaker 8: message because it's pretty much just the underdog, the underdog 519 00:24:53,600 --> 00:24:55,600 Speaker 8: message to everybody. It's a moment in your life and 520 00:24:55,600 --> 00:24:57,240 Speaker 8: what you're gonna feel like you versus everybody? 521 00:24:57,280 --> 00:24:57,840 Speaker 3: You know what I'm saying. 522 00:24:57,880 --> 00:25:00,440 Speaker 9: It's like a few moments just in culture with about 523 00:25:01,080 --> 00:25:05,399 Speaker 9: there's a slogan for resilience, like first everybody is definitely I. 524 00:25:05,359 --> 00:25:10,439 Speaker 3: Feel like not like us right now. It's one of those, right, yeah. 525 00:25:10,359 --> 00:25:13,080 Speaker 9: One of those ones. I saw it at the draft. 526 00:25:13,240 --> 00:25:15,159 Speaker 9: The draft was in Detroit. Yeah, I'm seeing the T 527 00:25:15,280 --> 00:25:17,960 Speaker 9: shirts every Yeah, I'm thinking about myself, how do you 528 00:25:18,040 --> 00:25:20,960 Speaker 9: approach partnerships? Right, obviously there's something that just fall into 529 00:25:20,960 --> 00:25:23,720 Speaker 9: your hands because of trademark issues, But how do y'all 530 00:25:23,720 --> 00:25:27,320 Speaker 9: approach partners Like if the NIXT go craziness like now 531 00:25:27,680 --> 00:25:29,919 Speaker 9: you know it's New York versus everybody, Like, how do 532 00:25:29,920 --> 00:25:30,679 Speaker 9: you guys go about that? 533 00:25:31,119 --> 00:25:35,240 Speaker 3: So I'm gonna use I'm gonna use U M Michigan, 534 00:25:35,640 --> 00:25:37,920 Speaker 3: University of Michigan. He went to Michigan. I'm in the 535 00:25:37,960 --> 00:25:42,840 Speaker 3: Michigan I just want you to say that that. So 536 00:25:43,640 --> 00:25:46,280 Speaker 3: we did U of M. Right, So we started maybe 537 00:25:46,359 --> 00:25:49,399 Speaker 3: out about two years ago. God by the name of 538 00:25:49,480 --> 00:25:52,199 Speaker 3: Jared Wangler, he works with the Value Group. He used 539 00:25:52,240 --> 00:25:54,399 Speaker 3: to play football for for U of him and he 540 00:25:54,440 --> 00:25:58,440 Speaker 3: started this marketing like this marketing front and he wanted 541 00:25:58,480 --> 00:26:01,880 Speaker 3: This was when Nil first started getting traction. He's like, man, 542 00:26:01,920 --> 00:26:03,439 Speaker 3: let's say we should do it. You know, we have 543 00:26:03,520 --> 00:26:06,760 Speaker 3: the Migigan license. Let's do a Michigan versus everybody and 544 00:26:06,760 --> 00:26:09,160 Speaker 3: then give some of the proceeds back to the athletes. 545 00:26:09,720 --> 00:26:11,520 Speaker 3: So we started, like we played around with it a 546 00:26:11,560 --> 00:26:16,400 Speaker 3: little bit, and it was it was hidden. So we 547 00:26:16,440 --> 00:26:20,000 Speaker 3: stopped it because like it was kind of hard for 548 00:26:20,080 --> 00:26:23,879 Speaker 3: us to police it. And we had a lot of 549 00:26:23,880 --> 00:26:25,679 Speaker 3: action at that time, Like we were going into the 550 00:26:25,720 --> 00:26:27,880 Speaker 3: deal with with Gucci. So we did a deal with Gucci, 551 00:26:28,080 --> 00:26:30,560 Speaker 3: the Gucci brand, and so we kind of pivoted from 552 00:26:30,600 --> 00:26:33,240 Speaker 3: that because like we got to focus on this Gucci stuff. 553 00:26:33,480 --> 00:26:36,159 Speaker 3: Like we put a lot of so we put a 554 00:26:36,160 --> 00:26:38,280 Speaker 3: lot of energy into that because I'm like, this is 555 00:26:38,359 --> 00:26:40,919 Speaker 3: like a partnership that could really help us in the future. 556 00:26:41,280 --> 00:26:43,440 Speaker 3: So we stopped the U of M play. But then 557 00:26:43,600 --> 00:26:46,520 Speaker 3: this year, no, no, in the last year Jim Harball 558 00:26:47,119 --> 00:26:49,320 Speaker 3: went through that scandal he got he got suspended for 559 00:26:49,359 --> 00:26:51,800 Speaker 3: like six games, and so Jared called me a Sean 560 00:26:52,400 --> 00:26:55,280 Speaker 3: gotta we gotta do this migigan versus everybody, and I'm like, 561 00:26:55,680 --> 00:26:57,320 Speaker 3: all right, well, you know, we just got to make 562 00:26:57,359 --> 00:27:00,120 Speaker 3: it make sense. But you know, let's listen. So we 563 00:27:00,119 --> 00:27:03,119 Speaker 3: we talked for like three days and then like the 564 00:27:03,160 --> 00:27:05,080 Speaker 3: game is coming. I think it was like the first game. 565 00:27:05,560 --> 00:27:06,720 Speaker 3: I think I want to say it with the Penn 566 00:27:06,760 --> 00:27:09,800 Speaker 3: State game. He's like, look, let's just do a short 567 00:27:09,880 --> 00:27:12,560 Speaker 3: term deal. Get it out there. So we did it 568 00:27:13,359 --> 00:27:18,000 Speaker 3: and it went crazy. So in that in that situation, 569 00:27:20,720 --> 00:27:22,359 Speaker 3: to answer you a question like how we how we 570 00:27:22,680 --> 00:27:25,239 Speaker 3: approach our partnerships, like we we we usually come at 571 00:27:25,280 --> 00:27:29,600 Speaker 3: it from we'll do like a licensing like payout like 572 00:27:29,160 --> 00:27:33,080 Speaker 3: a like a licensing fee. Sometimes companies don't want to 573 00:27:33,080 --> 00:27:35,000 Speaker 3: pay it up front, and we and we do that 574 00:27:35,080 --> 00:27:36,840 Speaker 3: because like we have to pay like the legal fees. 575 00:27:36,840 --> 00:27:38,239 Speaker 3: We got to go like and we were just going 576 00:27:38,240 --> 00:27:40,600 Speaker 3: to make sure we protected and that the brand is 577 00:27:40,840 --> 00:27:43,399 Speaker 3: just not out to misrepresented. So usually we start with 578 00:27:43,440 --> 00:27:46,080 Speaker 3: like a licensing fee, but sometimes we settle like with 579 00:27:46,240 --> 00:27:50,480 Speaker 3: profit sharing, or we'll do like plus, we'll do like 580 00:27:50,680 --> 00:27:52,600 Speaker 3: uh in con part Like right now we're doing in 581 00:27:52,640 --> 00:27:56,640 Speaker 3: con partnership with Affirmation, where we're just exchanging ips and 582 00:27:56,800 --> 00:28:00,720 Speaker 3: using it for visibility. So that's like how we attack 583 00:28:00,800 --> 00:28:03,240 Speaker 3: most most of them. But the at the at the 584 00:28:03,280 --> 00:28:06,240 Speaker 3: core of it, it's just we're doing like a license fee. 585 00:28:07,320 --> 00:28:11,760 Speaker 7: So what it's more profitable for you guys now the 586 00:28:11,920 --> 00:28:20,040 Speaker 7: verse everybody licensing fee or Detroit versus everybody. 587 00:28:20,119 --> 00:28:23,400 Speaker 3: It just it depends on the season. So like if 588 00:28:23,400 --> 00:28:26,959 Speaker 3: it's Q four and we're we're talking Christmas time like 589 00:28:27,240 --> 00:28:30,720 Speaker 3: Black Friday, it's the Detroit vers is everybody, because everybody's 590 00:28:31,280 --> 00:28:34,199 Speaker 3: filling up their stockings and buying all the gifts like 591 00:28:34,240 --> 00:28:37,760 Speaker 3: people like the sales are crazy. But then when it's 592 00:28:37,800 --> 00:28:41,920 Speaker 3: like sports seasons, like it's the license like because that's sustaining. 593 00:28:42,000 --> 00:28:44,480 Speaker 3: Like so it's like I'm fighting, I'm constantly fighting the battle, 594 00:28:44,640 --> 00:28:47,040 Speaker 3: like are we doing license? He's getting mad at me, 595 00:28:47,240 --> 00:28:51,040 Speaker 3: like Sean, we just can't do it versus everybody, And 596 00:28:51,120 --> 00:28:55,680 Speaker 3: I'm like, well we can, you know, and so we're 597 00:28:55,680 --> 00:28:57,880 Speaker 3: about to It's about to get real interesting because we 598 00:28:58,040 --> 00:29:02,520 Speaker 3: just we just got a store in DTW Airport. So 599 00:29:02,640 --> 00:29:04,760 Speaker 3: a couple of days ago actually on East Side Golf, 600 00:29:05,000 --> 00:29:07,120 Speaker 3: they were like in the same package as us. So 601 00:29:07,200 --> 00:29:08,680 Speaker 3: we're doing We're doing a store in the d T 602 00:29:08,800 --> 00:29:10,520 Speaker 3: and the d T a W store in the center link. 603 00:29:11,000 --> 00:29:12,360 Speaker 3: So I don't know if you guys familiar with the 604 00:29:14,080 --> 00:29:17,480 Speaker 3: but the it's there, but not begin our own store now. Yeah, 605 00:29:17,480 --> 00:29:20,400 Speaker 3: because I've been in the airport. This is a crazy 606 00:29:20,480 --> 00:29:23,600 Speaker 3: job to ken my fight got reconnected. I had to 607 00:29:23,640 --> 00:29:26,680 Speaker 3: go to Detroit and was chilly. I was like, damn, 608 00:29:26,800 --> 00:29:28,480 Speaker 3: I don't got no. We were packing to go to camp. 609 00:29:28,880 --> 00:29:31,440 Speaker 3: Yeah yeah. I actually ended up buying it inside of 610 00:29:31,440 --> 00:29:34,280 Speaker 3: the airport. So y'all licenses at the store inside there. Yeah. Yeah, 611 00:29:35,440 --> 00:29:37,040 Speaker 3: I've got our own store. So it's about to get 612 00:29:37,080 --> 00:29:41,239 Speaker 3: interesting because that's gonna be a space where people can 613 00:29:41,320 --> 00:29:44,040 Speaker 3: come for short by the merch. But we made it 614 00:29:44,080 --> 00:29:44,600 Speaker 3: to interact. 615 00:29:45,920 --> 00:29:48,120 Speaker 4: This episode is brought to you by P and C Bank. 616 00:29:48,520 --> 00:29:51,240 Speaker 4: A lot of people think podcasts about work are boring, 617 00:29:51,520 --> 00:29:55,320 Speaker 4: and sure they definitely can be, but understanding of professionals 618 00:29:55,440 --> 00:29:58,640 Speaker 4: routine shows us how they achieved their success, little by little, 619 00:29:59,080 --> 00:30:02,720 Speaker 4: day after day. It's like banking with P and C Bank. 620 00:30:03,200 --> 00:30:06,000 Speaker 4: It might seem boring to safe plan and make calculated 621 00:30:06,000 --> 00:30:09,080 Speaker 4: decisions with your bank, but keeping your money boring is 622 00:30:09,160 --> 00:30:12,400 Speaker 4: what helps you live or more happily fulfilled life. P 623 00:30:12,600 --> 00:30:17,400 Speaker 4: and C Bank Brilliantly Boring since eighteen sixty five. Brilliantly 624 00:30:17,480 --> 00:30:20,080 Speaker 4: Boring since eighteen sixty five is a service mark of 625 00:30:20,160 --> 00:30:23,360 Speaker 4: the PNC Financial Service Group, Inc. P and C Bank 626 00:30:23,800 --> 00:30:26,480 Speaker 4: National Association member fdic. 627 00:30:29,120 --> 00:30:29,760 Speaker 3: Erners. 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If you're a business owner or even 638 00:31:02,880 --> 00:31:06,360 Speaker 4: just thinking about launching something soon, Square is hands down 639 00:31:06,400 --> 00:31:08,720 Speaker 4: one of the best tools out there to help you start, 640 00:31:09,160 --> 00:31:12,680 Speaker 4: run and grow. It's not just about payments, it's about 641 00:31:12,720 --> 00:31:15,120 Speaker 4: giving you time back so you can focus on what 642 00:31:15,360 --> 00:31:18,920 Speaker 4: matters most ready. To see how Square can transform your business, 643 00:31:19,240 --> 00:31:23,840 Speaker 4: visit Square dot com backslash, go backslash eyl to learn 644 00:31:23,960 --> 00:31:29,080 Speaker 4: more that Square dot com backslash, go backslash eyl. Don't wait, 645 00:31:29,440 --> 00:31:32,200 Speaker 4: don't hesitate. Let's Square handle the back end so you 646 00:31:32,280 --> 00:31:33,880 Speaker 4: can keep pushing your vision forward. 647 00:31:36,160 --> 00:31:39,760 Speaker 1: An illegal alien from Guatemala charged with raping a child 648 00:31:39,880 --> 00:31:43,640 Speaker 1: in Massachusetts. An MS thirteen gang member from El Salvador 649 00:31:43,920 --> 00:31:48,000 Speaker 1: accused of murdering a Texas man of Venezuelan charged with 650 00:31:48,120 --> 00:31:51,960 Speaker 1: filming and selling child pornography in Michigan. These are just 651 00:31:52,120 --> 00:31:55,840 Speaker 1: some of the heinous migrant criminals caught because of President 652 00:31:55,880 --> 00:31:59,400 Speaker 1: Donald J. Trump's leadership. I'm Christine Noman, the United States 653 00:31:59,440 --> 00:32:04,240 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 654 00:32:04,320 --> 00:32:07,840 Speaker 1: crossings are at the lowest levels ever recorded, and over 655 00:32:07,920 --> 00:32:11,080 Speaker 1: one hundred thousand illegal aliens have been arrested. If you 656 00:32:11,240 --> 00:32:15,040 Speaker 1: were here illegally, you're next. You will be fine Nearly 657 00:32:15,160 --> 00:32:19,120 Speaker 1: one thousand dollars a day imprisoned and deported, you will 658 00:32:19,240 --> 00:32:22,840 Speaker 1: never return. But if you register using our CBP home 659 00:32:22,920 --> 00:32:26,240 Speaker 1: app and leave now, you could be allowed to return legally. 660 00:32:26,640 --> 00:32:31,320 Speaker 1: Do what's right. Leave now. Under President Trump America's laws, 661 00:32:31,560 --> 00:32:34,000 Speaker 1: border and families will be protected. 662 00:32:34,080 --> 00:32:36,200 Speaker 2: Sponsored by the United States Department of Homeland Security. 663 00:32:36,440 --> 00:32:39,200 Speaker 3: Store so like we'll be promoting different are different versus 664 00:32:39,240 --> 00:32:46,000 Speaker 3: everybody's and that place has like well, that airport is 665 00:32:46,120 --> 00:32:49,160 Speaker 3: like thirty million people that go I don't know, that's 666 00:32:49,200 --> 00:32:51,080 Speaker 3: what they told me. It's like thirty million people that 667 00:32:51,160 --> 00:32:54,240 Speaker 3: go in that airport yearly. So it's going to really 668 00:32:54,320 --> 00:32:56,800 Speaker 3: open the brand up because you've seen it. That's like 669 00:32:56,840 --> 00:32:58,480 Speaker 3: the first thing you're going to see when you're going 670 00:32:58,560 --> 00:33:01,040 Speaker 3: into Detroit, right, going to see our brand right here 671 00:33:01,120 --> 00:33:02,880 Speaker 3: next I think it's I want to say, I think 672 00:33:02,960 --> 00:33:04,920 Speaker 3: they're building right now. So our store is gonna be 673 00:33:04,960 --> 00:33:07,120 Speaker 3: like on the when you're walking in to Detroit or 674 00:33:07,360 --> 00:33:10,200 Speaker 3: leaving out the airports on the left side and right 675 00:33:10,280 --> 00:33:12,360 Speaker 3: next right next to Starbucks, So like the first thing 676 00:33:12,360 --> 00:33:14,120 Speaker 3: you're gonna see. So even when you get up the 677 00:33:14,160 --> 00:33:16,240 Speaker 3: train and you gotta walk back, you got to see 678 00:33:16,280 --> 00:33:20,000 Speaker 3: this right so coming right so that it's gonna get 679 00:33:20,000 --> 00:33:22,640 Speaker 3: interesting because a lot of we're gonna get a lot 680 00:33:22,680 --> 00:33:25,600 Speaker 3: of like traction on the versus everybody side and also 681 00:33:25,680 --> 00:33:27,000 Speaker 3: on the Detroit versus everybody's side. 682 00:33:27,080 --> 00:33:28,720 Speaker 7: So how do you track like let's say the license 683 00:33:28,720 --> 00:33:31,960 Speaker 7: and let's say you do fifteen twenty percent or whatever, right. 684 00:33:31,920 --> 00:33:34,160 Speaker 3: How do you track that? That's and that's that's what 685 00:33:34,240 --> 00:33:36,280 Speaker 3: I'm saying. That's why it's like you got to kind 686 00:33:36,280 --> 00:33:38,960 Speaker 3: of you have to. That's why the Michigan deal like 687 00:33:39,160 --> 00:33:43,760 Speaker 3: doesn't go that far because it's hard to police it. 688 00:33:43,840 --> 00:33:45,880 Speaker 3: Like once they say they want to start doing their production, 689 00:33:46,160 --> 00:33:50,160 Speaker 3: now now I'm hunting them down for like, you know, received. 690 00:33:50,320 --> 00:33:53,760 Speaker 8: An integrity of partner, you know, saying something easy as 691 00:33:53,800 --> 00:33:55,280 Speaker 8: it's like we can cracktice. 692 00:33:55,440 --> 00:33:57,240 Speaker 3: Yeah, So it's not. It's not. It's not that simple. 693 00:33:57,320 --> 00:33:59,880 Speaker 3: So that's why we like to keep it internal, right, 694 00:34:00,320 --> 00:34:02,719 Speaker 3: so we were doing production before. We like to make 695 00:34:02,760 --> 00:34:06,480 Speaker 3: sure we're controlling it. But then that's why I'm always balanced, like, well, 696 00:34:06,720 --> 00:34:08,279 Speaker 3: I want to control it, but I still want to 697 00:34:08,280 --> 00:34:09,719 Speaker 3: get the brand. I still want to get that you know, 698 00:34:09,800 --> 00:34:13,040 Speaker 3: that payout. So it's like I'm do you is it. 699 00:34:13,040 --> 00:34:15,279 Speaker 7: A thing where it's like okay, I'll let you use it, 700 00:34:15,400 --> 00:34:17,560 Speaker 7: but I got to have access to the stripe and 701 00:34:17,840 --> 00:34:21,040 Speaker 7: we're gonna cold man and ship on the back end 702 00:34:21,120 --> 00:34:22,920 Speaker 7: so I can see deliverable and stuff like that. 703 00:34:23,680 --> 00:34:26,200 Speaker 8: In situations where we have like pop up shops and 704 00:34:26,280 --> 00:34:28,239 Speaker 8: stuff like that, we were handling it like that. But 705 00:34:28,400 --> 00:34:32,120 Speaker 8: like you know, if we're doing like a deal with 706 00:34:32,280 --> 00:34:36,600 Speaker 8: like the NFL or the or the airport, you know 707 00:34:36,640 --> 00:34:39,200 Speaker 8: what I'm saying, just somebody who already has their infrastructure 708 00:34:39,239 --> 00:34:42,920 Speaker 8: and manufacturing together, and it's not that simple. We kind 709 00:34:42,960 --> 00:34:45,800 Speaker 8: of got to go like off of their integrity and 710 00:34:45,800 --> 00:34:46,040 Speaker 8: the way. 711 00:34:46,160 --> 00:34:48,279 Speaker 3: Yeah, so that's why you don't do as many. 712 00:34:48,480 --> 00:34:49,160 Speaker 2: That's why we done. 713 00:34:49,280 --> 00:34:51,680 Speaker 3: It's tough for the track. Yeah, but how did you 714 00:34:52,000 --> 00:34:54,279 Speaker 3: I mean, a Gucci collaboration is a pretty big one. 715 00:34:55,560 --> 00:34:56,279 Speaker 8: Great partners too. 716 00:34:56,400 --> 00:35:00,520 Speaker 3: Yeah, did that work well? So they caught acted us. 717 00:35:01,080 --> 00:35:04,040 Speaker 3: This was like I would say, twenty nineteen twenty and 718 00:35:04,200 --> 00:35:07,920 Speaker 3: they were coming to the city. They have a story now, 719 00:35:08,000 --> 00:35:09,480 Speaker 3: so they were bringing like a store to the city. 720 00:35:09,520 --> 00:35:11,640 Speaker 3: So they were pretty much just checking out, checking out 721 00:35:11,680 --> 00:35:15,440 Speaker 3: the scene, tapping in with you know, the different local brands, 722 00:35:16,239 --> 00:35:19,239 Speaker 3: and our brand just stuck out to him and so 723 00:35:19,840 --> 00:35:20,520 Speaker 3: he was actually it. 724 00:35:20,560 --> 00:35:23,799 Speaker 8: Was Antoine Phillips. It was our rep who connected us. 725 00:35:24,440 --> 00:35:28,080 Speaker 8: He said that he came to the city and he 726 00:35:28,239 --> 00:35:30,800 Speaker 8: was looking for a brand to work with because you know, 727 00:35:30,840 --> 00:35:33,640 Speaker 8: at that time again they had just had they were 728 00:35:33,719 --> 00:35:34,239 Speaker 8: coming off. 729 00:35:34,200 --> 00:35:35,600 Speaker 3: Of the race. 730 00:35:35,920 --> 00:35:36,120 Speaker 2: Yeah. 731 00:35:36,400 --> 00:35:38,560 Speaker 8: Yeah, it was about three months later, three months after that, 732 00:35:38,640 --> 00:35:41,759 Speaker 8: you know what I'm saying. So I met, you know, 733 00:35:41,840 --> 00:35:43,960 Speaker 8: and it was it was it was diversity and inclusion. 734 00:35:44,080 --> 00:35:46,040 Speaker 3: That was the time of that that, you know. 735 00:35:46,960 --> 00:35:51,440 Speaker 8: So he came our store and and uh he said, Man, 736 00:35:51,560 --> 00:35:53,640 Speaker 8: when I walked in store, you know that I knew 737 00:35:53,680 --> 00:35:56,120 Speaker 8: that this was the brand that we needed to collaborate with, 738 00:35:56,239 --> 00:35:58,120 Speaker 8: you know. And it's like my main thing when I 739 00:35:58,280 --> 00:36:02,520 Speaker 8: was communicating with Antoine was like, hey, you know, this 740 00:36:02,760 --> 00:36:05,719 Speaker 8: can't be a project in which is just a one 741 00:36:05,800 --> 00:36:08,360 Speaker 8: off for one and done. You know, you gotta you 742 00:36:08,520 --> 00:36:11,640 Speaker 8: have to uh set us up for success. You know, 743 00:36:11,719 --> 00:36:14,240 Speaker 8: you're not gonna you can't come in here as a brand, 744 00:36:15,400 --> 00:36:19,160 Speaker 8: as an O G brand and use us to manipulate 745 00:36:19,200 --> 00:36:21,879 Speaker 8: the public for y'all benefit, you know what I'm saying. 746 00:36:22,480 --> 00:36:27,080 Speaker 8: And before he even he came to us, he knew that, 747 00:36:27,320 --> 00:36:32,080 Speaker 8: like that's you know, it's like they're the interaction that 748 00:36:32,200 --> 00:36:36,800 Speaker 8: we had with Gucci was not like anybody would have 749 00:36:37,280 --> 00:36:37,960 Speaker 8: assumed like that. 750 00:36:38,400 --> 00:36:44,160 Speaker 3: They they really care. Yeah, and they about their business too, 751 00:36:44,239 --> 00:36:47,880 Speaker 3: and they they showed up. It's like the bigger brands, 752 00:36:47,960 --> 00:36:50,600 Speaker 3: they show you the respect that you're supposed to have, 753 00:36:50,680 --> 00:36:52,840 Speaker 3: and then you start dealing with the people like it's like, 754 00:36:52,960 --> 00:36:56,200 Speaker 3: what the fun and it's like they don't want to 755 00:36:56,200 --> 00:36:58,560 Speaker 3: pay you. They't want to like it's like but then Gucci, man, 756 00:36:58,600 --> 00:37:01,360 Speaker 3: they took us. We went to the spring summer fashion 757 00:37:01,400 --> 00:37:03,319 Speaker 3: show that Lewis all like. 758 00:37:05,080 --> 00:37:07,960 Speaker 8: Two weeks took us to the Gucci hug at that time. 759 00:37:08,040 --> 00:37:13,000 Speaker 8: It was Alessandro Michael La was the was the. 760 00:37:14,719 --> 00:37:15,040 Speaker 3: Director. 761 00:37:15,120 --> 00:37:16,920 Speaker 8: We had to sit with him for a couple of days. 762 00:37:18,640 --> 00:37:22,360 Speaker 8: We had hands on. We had to with hands on 763 00:37:22,480 --> 00:37:26,279 Speaker 8: with them with our manufact with the manufacturing, with the 764 00:37:27,520 --> 00:37:30,600 Speaker 8: model pick and it was just like they really didn't 765 00:37:30,640 --> 00:37:31,640 Speaker 8: try to take over the brand. 766 00:37:32,000 --> 00:37:35,799 Speaker 3: It's the Gucci versus everybody, Right, we did. 767 00:37:35,719 --> 00:37:38,960 Speaker 8: Twelve markets with them. We did, uh, we Didty versus everybody. 768 00:37:39,040 --> 00:37:43,720 Speaker 8: We did Toronto versus everybody, Detroit, h l A, Miami, 769 00:37:44,320 --> 00:37:46,239 Speaker 8: New York, New. 770 00:37:46,239 --> 00:37:50,759 Speaker 3: Orleans, Yeah, San Francisco, Yeah, it was twelve of them? 771 00:37:51,239 --> 00:37:51,520 Speaker 3: Was ten? 772 00:37:52,239 --> 00:37:52,560 Speaker 2: All right? 773 00:37:52,760 --> 00:37:54,200 Speaker 3: Is that still they still do that. 774 00:37:54,400 --> 00:37:55,200 Speaker 8: No, that saw it out. 775 00:37:55,880 --> 00:37:58,640 Speaker 3: So we did limited, limited, very limited. Like even I 776 00:37:58,719 --> 00:38:01,000 Speaker 3: heard I heard a story like Riot Carrey was trying 777 00:38:01,000 --> 00:38:02,680 Speaker 3: to get some New York shirts. She didn't get them. 778 00:38:02,680 --> 00:38:05,920 Speaker 3: So it's like, so are you still working? Yeah? In 779 00:38:06,000 --> 00:38:06,640 Speaker 3: what capacity? 780 00:38:06,960 --> 00:38:09,520 Speaker 8: Well, right now they have. They just created a so 781 00:38:09,640 --> 00:38:14,120 Speaker 8: they got an installation that like the Cyber Hotel and Detroit, Michigan. 782 00:38:14,440 --> 00:38:16,920 Speaker 8: So right now we're in the process of figuring out 783 00:38:16,920 --> 00:38:19,880 Speaker 8: our next uh, our next collaboration on next release. 784 00:38:19,960 --> 00:38:21,560 Speaker 3: What was part of the first capsule? Like I see 785 00:38:21,600 --> 00:38:23,600 Speaker 3: that it was the T shirts and we did the 786 00:38:23,640 --> 00:38:25,279 Speaker 3: T shirts and the first capsule of the T shirts 787 00:38:25,320 --> 00:38:27,360 Speaker 3: it was like the Gucci that was the first that 788 00:38:27,440 --> 00:38:29,240 Speaker 3: was the first year. The second drop, this the second 789 00:38:29,280 --> 00:38:32,239 Speaker 3: drop we did. We did hats and so we did 790 00:38:32,360 --> 00:38:35,839 Speaker 3: luge with the backpack, duffel bag and a fanny pack. 791 00:38:36,000 --> 00:38:38,440 Speaker 7: Yeah, So what was the feedback because I know that 792 00:38:38,640 --> 00:38:41,040 Speaker 7: there was a lot of controversial on social media when 793 00:38:41,080 --> 00:38:44,640 Speaker 7: you guys worked with Gucci and they felt like Gucci was, 794 00:38:45,560 --> 00:38:50,080 Speaker 7: you know, trying to just appease black people. It wasn't 795 00:38:50,160 --> 00:38:53,960 Speaker 7: sincere and people might have thought that you guys sold out. 796 00:38:54,760 --> 00:38:59,560 Speaker 7: So what was that feedback from the audience, it. 797 00:38:59,640 --> 00:39:03,440 Speaker 8: Was all I mean, of course you saw the uh 798 00:39:03,840 --> 00:39:08,160 Speaker 8: you know, but you expected Yeah, I mean I call it, 799 00:39:08,360 --> 00:39:09,399 Speaker 8: you know just the hate. 800 00:39:09,760 --> 00:39:11,840 Speaker 3: I mean you see that. But I think for the 801 00:39:11,960 --> 00:39:15,839 Speaker 3: most part, just who we represent as people like because 802 00:39:15,880 --> 00:39:17,400 Speaker 3: people know it, Like you can come to Detroit and 803 00:39:17,600 --> 00:39:19,160 Speaker 3: you know, if you're from Detroit, you can touch us, 804 00:39:19,200 --> 00:39:22,120 Speaker 3: like we're not We're accessible, right, like our stories right 805 00:39:22,120 --> 00:39:24,200 Speaker 3: in the heart of the city. You'll see me or him. 806 00:39:24,800 --> 00:39:28,200 Speaker 3: People can call us like, so we never like we 807 00:39:28,360 --> 00:39:32,239 Speaker 3: never like uh, left left our people behind, right, So 808 00:39:32,360 --> 00:39:35,080 Speaker 3: we always collaboring, always doing things with people in the city. 809 00:39:35,200 --> 00:39:38,160 Speaker 3: So for the most part, I mean everybody loved it. 810 00:39:38,280 --> 00:39:40,759 Speaker 3: Like everybody. It was more so like man, they're mad 811 00:39:40,800 --> 00:39:43,520 Speaker 3: at us, like why can't we get a shirt. I'm like, 812 00:39:43,800 --> 00:39:46,520 Speaker 3: I can't control the production on it. But like it 813 00:39:46,640 --> 00:39:49,239 Speaker 3: was more so that as opposed to like us selling out. 814 00:39:49,600 --> 00:39:50,160 Speaker 3: How much does that. 815 00:39:50,239 --> 00:39:52,839 Speaker 9: Relationship open the door for other relationships inside of big 816 00:39:52,920 --> 00:39:55,960 Speaker 9: fashion houses. Have other brands approached to you, like after 817 00:39:56,080 --> 00:39:58,640 Speaker 9: the success of this capsule or as Gucci said, look, 818 00:39:58,920 --> 00:40:01,279 Speaker 9: I know we did limit it. Let's expand a little 819 00:40:01,320 --> 00:40:03,879 Speaker 9: bit more, increase the relationship that you have with them. 820 00:40:04,520 --> 00:40:09,000 Speaker 8: Yeah, we kind of like married in with the Gucci, 821 00:40:09,080 --> 00:40:11,800 Speaker 8: with the Gucci family. Uh even you know with the 822 00:40:11,880 --> 00:40:14,680 Speaker 8: moves that they're making Detrade, they uh running past us, 823 00:40:14,960 --> 00:40:19,840 Speaker 8: you know what I'm saying. But as for like collaborations, 824 00:40:19,920 --> 00:40:23,040 Speaker 8: you know with other brands in the city, we like 825 00:40:23,120 --> 00:40:25,480 Speaker 8: to use our platform to do that, and like you 826 00:40:25,760 --> 00:40:29,640 Speaker 8: have our store, you know, we let let them use 827 00:40:29,680 --> 00:40:32,040 Speaker 8: our store to you know, promote and sellience and stuff 828 00:40:32,040 --> 00:40:32,200 Speaker 8: like that. 829 00:40:32,360 --> 00:40:36,600 Speaker 3: But so the activations yep, so okay. 830 00:40:36,719 --> 00:40:40,640 Speaker 8: So so about the song, the song was okay, so 831 00:40:40,800 --> 00:40:48,360 Speaker 8: the Detroit versus Everybody's song. What happened was, uh, Paul 832 00:40:49,040 --> 00:40:54,800 Speaker 8: Paul Rosenberg gave me a call and told me that 833 00:40:54,960 --> 00:41:01,560 Speaker 8: he was interested in doing a song with Eminem and 834 00:41:01,600 --> 00:41:03,480 Speaker 8: then he ran the different artists the other the rest 835 00:41:03,480 --> 00:41:06,319 Speaker 8: of the artists passed me, which were Rush of Five 836 00:41:06,480 --> 00:41:16,560 Speaker 8: nine Days Loaf, Big Sean, Danny Brown, and asked us 837 00:41:16,600 --> 00:41:19,359 Speaker 8: that we wanted to you know, uh, we put him 838 00:41:19,360 --> 00:41:21,560 Speaker 8: in contact with our lawyer, Joe, and then he wanted 839 00:41:21,600 --> 00:41:23,560 Speaker 8: us to see we could get a collaboration, I mean 840 00:41:23,840 --> 00:41:24,879 Speaker 8: a cameo in the video. 841 00:41:25,320 --> 00:41:27,959 Speaker 3: So they couldn't use the trip on a song. 842 00:41:28,760 --> 00:41:35,800 Speaker 8: Well, at that time, at that time they could have 843 00:41:36,200 --> 00:41:37,920 Speaker 8: could they just out of respect? 844 00:41:38,480 --> 00:41:41,440 Speaker 3: Respect? But also we had we did a collabor with 845 00:41:41,680 --> 00:41:44,719 Speaker 3: so we did Shady Versus Everybody prior to that. So 846 00:41:44,800 --> 00:41:47,719 Speaker 3: we did like a like a Shady Versus Everybody on 847 00:41:47,960 --> 00:41:52,920 Speaker 3: like what was it, uh? I think it was Black Friday, 848 00:41:53,200 --> 00:41:54,680 Speaker 3: and we sold out in like a hour, and it 849 00:41:54,800 --> 00:41:55,760 Speaker 3: was like, this is crazy. 850 00:41:55,960 --> 00:41:59,200 Speaker 8: We had a report exactly I had worked I worked 851 00:41:59,239 --> 00:42:00,839 Speaker 8: on an Eminem and y'a on projects too. 852 00:42:01,520 --> 00:42:03,560 Speaker 3: Yeah, and then we did we did the Monster Tour. 853 00:42:03,560 --> 00:42:06,000 Speaker 3: I think we did some more Shady Versus Everybody and 854 00:42:06,080 --> 00:42:08,200 Speaker 3: we sold them at Comerica Park when they came to 855 00:42:08,280 --> 00:42:10,960 Speaker 3: this leg, so we already had some traction with them, 856 00:42:11,960 --> 00:42:14,520 Speaker 3: and then that just made since at the time, Eminem 857 00:42:14,640 --> 00:42:16,239 Speaker 3: was coming up with that with his album and he 858 00:42:16,400 --> 00:42:19,640 Speaker 3: wanted to do that dedication song. So they came to 859 00:42:19,760 --> 00:42:21,560 Speaker 3: us and like, look, can we do this and then 860 00:42:21,880 --> 00:42:24,239 Speaker 3: then negotiate and then you know, tell me, I think 861 00:42:24,320 --> 00:42:26,279 Speaker 3: you and Will had a camera. We had a camp. 862 00:42:27,280 --> 00:42:29,640 Speaker 3: That's dope, and tell how that helps solves. 863 00:42:31,040 --> 00:42:31,080 Speaker 9: It. 864 00:42:31,600 --> 00:42:33,440 Speaker 3: It was like it wasn't like you just saw the 865 00:42:33,600 --> 00:42:36,960 Speaker 3: media impact, but now it's just like, oh man, you 866 00:42:37,000 --> 00:42:39,080 Speaker 3: guys want to detrip like so you hear so because 867 00:42:39,200 --> 00:42:40,879 Speaker 3: like a lot of it kind of pulled us into 868 00:42:40,960 --> 00:42:43,280 Speaker 3: a whole different demographic recognition. 869 00:42:43,480 --> 00:42:43,600 Speaker 9: You know. 870 00:42:43,840 --> 00:42:47,800 Speaker 8: It was like you know, it made it socially, you 871 00:42:47,880 --> 00:42:50,439 Speaker 8: know what I'm saying. It was like a really huge 872 00:42:50,480 --> 00:42:52,440 Speaker 8: step for us as a brand, just you know, just 873 00:42:52,680 --> 00:42:54,440 Speaker 8: with our just covering ground. 874 00:42:55,200 --> 00:42:58,800 Speaker 9: This is important because we've seen this happen, especially businesses 875 00:42:58,880 --> 00:43:01,040 Speaker 9: in our community and even people who've come on the show. 876 00:43:01,160 --> 00:43:02,759 Speaker 3: Was like, sometimes they scale too fast. 877 00:43:04,280 --> 00:43:07,400 Speaker 9: And so after the American idom moment, after the Shawn moment, 878 00:43:08,320 --> 00:43:11,000 Speaker 9: first you get the store, but you're not pressing the 879 00:43:11,120 --> 00:43:13,680 Speaker 9: teachers out your house anymore, right, like out the law, Like, 880 00:43:13,960 --> 00:43:14,799 Speaker 9: at what point do. 881 00:43:14,880 --> 00:43:17,480 Speaker 3: We realize we're scaling some We got to catch up 882 00:43:17,520 --> 00:43:17,680 Speaker 3: to this. 883 00:43:18,040 --> 00:43:21,759 Speaker 8: So we had purchased the failing screen print business, so 884 00:43:21,800 --> 00:43:25,160 Speaker 8: we had one machine. So but as we now two 885 00:43:25,239 --> 00:43:28,040 Speaker 8: fold at the same time, we were also manufacturing. We're 886 00:43:28,080 --> 00:43:30,560 Speaker 8: also focusing on like a manufacturing company. We had this 887 00:43:30,760 --> 00:43:33,040 Speaker 8: manufacturing company, sloo Ky Printing, in which we were printing 888 00:43:33,080 --> 00:43:36,279 Speaker 8: for other people in the city. So that leg of 889 00:43:36,320 --> 00:43:39,440 Speaker 8: the business was growing at the same time, and DBE 890 00:43:39,640 --> 00:43:42,759 Speaker 8: was allowing us to fund that by hiring up more 891 00:43:42,880 --> 00:43:45,799 Speaker 8: screen printers. So at that time, we might have had 892 00:43:45,880 --> 00:43:50,120 Speaker 8: like three three manual machines at that time. As we 893 00:43:50,239 --> 00:43:54,800 Speaker 8: work towards our automatic press, and we were handling ourselves 894 00:43:54,960 --> 00:43:59,360 Speaker 8: while Sean was out making deals with other manufacturers. Just 895 00:43:59,600 --> 00:44:02,000 Speaker 8: you know, it's hard to find a manufacturer that you like, 896 00:44:02,160 --> 00:44:04,320 Speaker 8: you know what I'm saying. So we we were trying 897 00:44:04,400 --> 00:44:06,920 Speaker 8: different people out and you know, letting them do fulfillment 898 00:44:07,080 --> 00:44:10,440 Speaker 8: and for online sales and stuff like that, as we 899 00:44:11,640 --> 00:44:15,040 Speaker 8: maintained our quality you know in house. 900 00:44:15,040 --> 00:44:18,239 Speaker 3: We are doing manufacturing domestically. Yeah, so we were like 901 00:44:18,320 --> 00:44:20,680 Speaker 3: we ended up getting so we got this upther store. 902 00:44:21,280 --> 00:44:23,040 Speaker 3: At some point we had like seven at one point 903 00:44:23,040 --> 00:44:24,600 Speaker 3: we had like seven stores. So in one of our 904 00:44:24,640 --> 00:44:27,719 Speaker 3: stores we had actually had a manufacturer and presence there. 905 00:44:28,400 --> 00:44:30,919 Speaker 3: And then as we started to like things started to move, 906 00:44:31,120 --> 00:44:34,080 Speaker 3: like like the partnership started to happen like crazy B 907 00:44:34,160 --> 00:44:36,120 Speaker 3: to B like yeah, the B to B so and 908 00:44:36,200 --> 00:44:38,719 Speaker 3: then those orders are bigger, you know than the you know, 909 00:44:38,960 --> 00:44:41,800 Speaker 3: just normal like two hundreds. Like sometime we're getting like 910 00:44:41,880 --> 00:44:45,439 Speaker 3: five ten thousand short orders and you got to knock 911 00:44:45,480 --> 00:44:48,239 Speaker 3: those out and you can't, like mister Allen's like there 912 00:44:48,320 --> 00:44:52,680 Speaker 3: was like this local brand or local like sports company. 913 00:44:53,080 --> 00:44:55,759 Speaker 3: So they have like fifteen doors. So they'll come in 914 00:44:56,200 --> 00:44:58,799 Speaker 3: and it's like one of my biggest invoices I've seen ever, 915 00:44:59,000 --> 00:44:59,799 Speaker 3: like the first one. 916 00:45:00,440 --> 00:45:02,160 Speaker 8: They you know, they like they feel like they just 917 00:45:02,239 --> 00:45:04,719 Speaker 8: found this first, so they will to make sure that, hey, everybody, 918 00:45:05,400 --> 00:45:07,000 Speaker 8: y'all can get us. They were trying to, you know, 919 00:45:07,480 --> 00:45:09,320 Speaker 8: forget about their store. You know what I'm saying, like 920 00:45:09,400 --> 00:45:10,480 Speaker 8: from to us. You know what I'm saying. 921 00:45:10,840 --> 00:45:13,320 Speaker 3: They placed an order for like what five thousand pieces 922 00:45:13,520 --> 00:45:15,960 Speaker 3: versus first order, and I'm like, this is a one 923 00:45:16,040 --> 00:45:19,440 Speaker 3: hundred thousand dollars invoice. So trying to print that in 924 00:45:19,520 --> 00:45:22,239 Speaker 3: the store where you got it's all clutters, like no. 925 00:45:22,440 --> 00:45:24,640 Speaker 3: So we end up after that situation, we end up 926 00:45:24,640 --> 00:45:28,920 Speaker 3: getting a warehouse that was like right on the custod Detroit. 927 00:45:29,560 --> 00:45:31,719 Speaker 3: I think it was like eight thousandsquir feet eight to 928 00:45:31,800 --> 00:45:34,000 Speaker 3: ten thousand. It was like two thousand for like office 929 00:45:34,000 --> 00:45:36,120 Speaker 3: space and then eight thousand for like the actual warehouse. 930 00:45:36,560 --> 00:45:39,120 Speaker 3: So we end up getting that and then bought an 931 00:45:39,120 --> 00:45:43,879 Speaker 3: automatic press change. Yeah, it was expensive, but and that's 932 00:45:43,920 --> 00:45:46,320 Speaker 3: when I'm like, that's when I realized, like, man, the 933 00:45:46,440 --> 00:45:49,920 Speaker 3: cost of production is crazy, Like we're spending like for 934 00:45:50,040 --> 00:45:51,840 Speaker 3: the for the rent was like four thousand, and then 935 00:45:51,920 --> 00:45:54,840 Speaker 3: it's like twenty five hundred for the for the electric 936 00:45:54,960 --> 00:45:58,480 Speaker 3: bill and the gas, and then you're paying for your employees. 937 00:45:58,480 --> 00:46:00,120 Speaker 3: Then you're paying for the merch. 938 00:46:00,200 --> 00:46:03,000 Speaker 8: And dB take us so much till we not focused 939 00:46:03,040 --> 00:46:06,719 Speaker 8: on printing the rest of the the other customers. We 940 00:46:06,760 --> 00:46:09,399 Speaker 8: can't you know, it's like we can't handle you guys. 941 00:46:09,560 --> 00:46:12,279 Speaker 8: We had to handle ours, so that other income wasn't 942 00:46:12,320 --> 00:46:16,799 Speaker 8: coming in. It was just completely us going out. 943 00:46:17,200 --> 00:46:20,400 Speaker 3: So was it how quickly was it? Was it profitable 944 00:46:20,480 --> 00:46:22,640 Speaker 3: right away? I mean yeah, we never came out of 945 00:46:22,960 --> 00:46:25,680 Speaker 3: profit really, I mean we always stayed We always stayed 946 00:46:25,680 --> 00:46:28,399 Speaker 3: ahead of that. Like we surpprid ourselves on saying like man, 947 00:46:28,440 --> 00:46:30,440 Speaker 3: we don't really have that much debt, like we have 948 00:46:30,560 --> 00:46:32,840 Speaker 3: something we've acquired some over time just because of like 949 00:46:33,000 --> 00:46:35,799 Speaker 3: like COVID kind of set us back because we were 950 00:46:35,920 --> 00:46:38,560 Speaker 3: but prior to COVID, we was, like I said, we 951 00:46:38,640 --> 00:46:40,919 Speaker 3: had seven it was impressive, seven stores and we shut 952 00:46:40,960 --> 00:46:44,520 Speaker 3: down we actually shut down six of our stores going 953 00:46:44,560 --> 00:46:46,120 Speaker 3: into the Gucci deal. And this was like right at 954 00:46:46,160 --> 00:46:48,920 Speaker 3: the top of twenty twenty, right before COVID, and we 955 00:46:49,000 --> 00:46:51,080 Speaker 3: caught a lot of flag for it, like we was 956 00:46:51,120 --> 00:46:52,879 Speaker 3: in the new like they were bashing him in the news, 957 00:46:52,960 --> 00:46:56,239 Speaker 3: like we had seventy five employees, like we cut down 958 00:46:56,280 --> 00:46:59,359 Speaker 3: in like fifteen, like employees on TV, Like, yeah, they 959 00:46:59,400 --> 00:47:02,640 Speaker 3: did us dirty. It was crazy. And so COVID happens 960 00:47:02,800 --> 00:47:04,919 Speaker 3: and the like we looked like geniuses. But y'all knew. 961 00:47:05,120 --> 00:47:06,400 Speaker 3: Y all knew what's coming already. 962 00:47:06,520 --> 00:47:07,480 Speaker 8: Man, you know what I'm saying. 963 00:47:07,640 --> 00:47:09,960 Speaker 3: But then COVID happens, and then it kind of slowed 964 00:47:10,000 --> 00:47:13,120 Speaker 3: our traction up, like I was scared to like I'm 965 00:47:13,160 --> 00:47:16,600 Speaker 3: in the warehouse by myself, still pushing our orders, trying 966 00:47:16,640 --> 00:47:18,400 Speaker 3: to make ends meet, make sure we can keep our 967 00:47:18,440 --> 00:47:19,680 Speaker 3: you know, cause I don't know, Like we didn't know 968 00:47:19,760 --> 00:47:21,880 Speaker 3: that there was gonna be like a moratorium. 969 00:47:21,360 --> 00:47:23,319 Speaker 8: Just like right at the top of COVID. And then 970 00:47:23,360 --> 00:47:24,000 Speaker 8: we did the COVID. 971 00:47:24,200 --> 00:47:28,560 Speaker 3: Oh, and then what saved us was was Everybody Versus 972 00:47:28,640 --> 00:47:32,920 Speaker 3: COVID nineteen like switched it. So yeah, we switched it up. 973 00:47:32,960 --> 00:47:35,480 Speaker 3: We did. We did Everybody Versus COVID nineteen and partnership 974 00:47:35,520 --> 00:47:36,600 Speaker 3: with the city talk. 975 00:47:36,440 --> 00:47:38,680 Speaker 8: About that because we had a whole another leg that 976 00:47:38,840 --> 00:47:42,320 Speaker 8: we had like our philanthropic leg. So it's like we 977 00:47:42,440 --> 00:47:46,600 Speaker 8: have Everybody Versus COVID nineteen. It will be launched it 978 00:47:46,680 --> 00:47:50,879 Speaker 8: with everybody versus injustice, injustice, you know, the political rights. 979 00:47:51,000 --> 00:47:54,919 Speaker 3: And it just happened, right yeah, yeah, So every time, 980 00:47:55,040 --> 00:47:58,320 Speaker 3: Like so, we we also trademark Everybody versus. And so 981 00:47:58,440 --> 00:48:00,840 Speaker 3: we would use we would use every Everybody versus for 982 00:48:00,960 --> 00:48:02,800 Speaker 3: like any social campaigns. 983 00:48:02,800 --> 00:48:06,680 Speaker 8: Everybody versus cancer, everybody versus heart disease, everybody versus arthritists. 984 00:48:06,760 --> 00:48:08,279 Speaker 8: Like that's another leg for us to. 985 00:48:08,600 --> 00:48:10,959 Speaker 3: Write to work with. And so we did that during 986 00:48:11,120 --> 00:48:14,360 Speaker 3: COVID Everybody Versus COVID nineteen. Man, like we did masks 987 00:48:14,800 --> 00:48:19,239 Speaker 3: crazy that it was like, man, okay, this is what's 988 00:48:19,239 --> 00:48:21,439 Speaker 3: gonna keep us going during COVID, So that we rode 989 00:48:21,480 --> 00:48:24,360 Speaker 3: that way for like I'll say, eight months, we. 990 00:48:24,440 --> 00:48:27,120 Speaker 8: Had we did a concert with all the We had 991 00:48:27,160 --> 00:48:30,719 Speaker 8: like fifty artists in the trait Ye Digital Digital one 992 00:48:30,760 --> 00:48:33,120 Speaker 8: Line concert that was powered by the City of Detroit. 993 00:48:33,239 --> 00:48:35,920 Speaker 8: You know what I'm saying, promoting Everybody Versus COVID nineteen project. 994 00:48:36,719 --> 00:48:43,480 Speaker 7: So okay, So as far as the future brand's plans 995 00:48:43,520 --> 00:48:45,960 Speaker 7: for the brand, is it always going to be versus 996 00:48:46,239 --> 00:48:49,120 Speaker 7: or is it going to be something where the versus. 997 00:48:48,960 --> 00:48:53,120 Speaker 3: Is naughty doing well. So the way we're building it out, 998 00:48:53,120 --> 00:48:57,319 Speaker 3: it's like three components. So we got to Detroit versus everybody, right, 999 00:48:57,400 --> 00:49:00,560 Speaker 3: which is I like to say it's his baby, right, 1000 00:49:01,320 --> 00:49:03,680 Speaker 3: because he has this whole He's been in this like 1001 00:49:04,880 --> 00:49:07,800 Speaker 3: and beneficapsule for the past three years of how he 1002 00:49:07,920 --> 00:49:10,520 Speaker 3: wants to tell the story of Detroit versus everybody. Because 1003 00:49:10,520 --> 00:49:12,600 Speaker 3: you had a point like, how can we keep up 1004 00:49:12,640 --> 00:49:15,279 Speaker 3: with the business? We never would We never was able 1005 00:49:15,360 --> 00:49:18,120 Speaker 3: to really tell our story of what the brand, like 1006 00:49:18,200 --> 00:49:20,239 Speaker 3: everybody else was just taking it and saying what it 1007 00:49:20,400 --> 00:49:22,480 Speaker 3: was and what they wanted it to be. So now 1008 00:49:22,719 --> 00:49:25,080 Speaker 3: he's kind of taking a step back, Like after Gucci, 1009 00:49:25,120 --> 00:49:27,400 Speaker 3: he was like, look after this, we can't. We got 1010 00:49:27,480 --> 00:49:30,799 Speaker 3: to put our best foot forward. So too he's took 1011 00:49:30,840 --> 00:49:32,560 Speaker 3: it taking a step back, and he wants to tell 1012 00:49:32,600 --> 00:49:35,960 Speaker 3: Detroit story, right, and so he's working on that, and 1013 00:49:36,040 --> 00:49:40,920 Speaker 3: then I'm working on you know everything wholesale licensing. And 1014 00:49:41,000 --> 00:49:43,279 Speaker 3: then there's this other component of where we have like 1015 00:49:43,480 --> 00:49:47,600 Speaker 3: I would say, good will, right, And the reason why 1016 00:49:47,760 --> 00:49:52,239 Speaker 3: I call it good will is because it's just like 1017 00:49:52,360 --> 00:49:56,080 Speaker 3: this gray area of business that needs to get captured, right, 1018 00:49:56,440 --> 00:49:58,759 Speaker 3: So of course we got our licensing and our whole self, 1019 00:49:58,760 --> 00:50:02,279 Speaker 3: but there's so many other world's out there, so like 1020 00:50:02,360 --> 00:50:05,640 Speaker 3: you have the everybody versus right, like, and that's nonprofit world, 1021 00:50:05,680 --> 00:50:07,640 Speaker 3: but we're not a nonprofit. So you have everybody versus. 1022 00:50:07,680 --> 00:50:10,840 Speaker 3: Then you have what I'm doing in Africa, Like Africa 1023 00:50:10,960 --> 00:50:12,279 Speaker 3: is not a place to where I can go and 1024 00:50:12,360 --> 00:50:16,000 Speaker 3: wholesale T shirt, Like it just doesn't make sense financially, 1025 00:50:16,719 --> 00:50:18,640 Speaker 3: you know, I can't go there and do a licensing deal. 1026 00:50:19,239 --> 00:50:22,360 Speaker 3: Like I think you guys posted something the other apples. 1027 00:50:22,400 --> 00:50:24,360 Speaker 3: I was looking and said ten million, I mean one 1028 00:50:24,440 --> 00:50:29,279 Speaker 3: hundred million dollars of revenue was made and afrobeats only 1029 00:50:29,320 --> 00:50:31,840 Speaker 3: two percent of that revenue went back to the continent. 1030 00:50:32,680 --> 00:50:35,560 Speaker 3: There's another stat because I've been like I go to 1031 00:50:35,719 --> 00:50:37,520 Speaker 3: I travel a lot. I went to this business conference 1032 00:50:37,600 --> 00:50:41,000 Speaker 3: in South Africa last year. They said ninety percent of 1033 00:50:41,440 --> 00:50:44,879 Speaker 3: the revenue made off the resources in Africa leave out, 1034 00:50:45,160 --> 00:50:47,640 Speaker 3: only three percent comes back. So it's the same deal. 1035 00:50:48,480 --> 00:50:50,600 Speaker 3: So that's why I'm like, I'm looking at this whole 1036 00:50:50,680 --> 00:50:53,840 Speaker 3: space here, like Africa versus everybody, all the other versus everybody. 1037 00:50:53,920 --> 00:50:56,640 Speaker 3: It's we want to use the brand as a platform 1038 00:50:56,719 --> 00:50:59,920 Speaker 3: to help to assist even though we're not a nonprofit. 1039 00:51:00,320 --> 00:51:03,359 Speaker 3: My partner Jeffrey Errison, he always says, we're a double 1040 00:51:03,400 --> 00:51:05,480 Speaker 3: bottom line business. Okay, we're for a profit, but we're 1041 00:51:05,480 --> 00:51:08,520 Speaker 3: also for the people. So we're using that good will 1042 00:51:08,600 --> 00:51:12,719 Speaker 3: space as our as our vehicle to help. And that's 1043 00:51:12,880 --> 00:51:15,040 Speaker 3: that's the space like ultimately where I think the brand 1044 00:51:15,120 --> 00:51:17,800 Speaker 3: is gonna live, Like of course we can detraivors everybody. 1045 00:51:17,800 --> 00:51:20,319 Speaker 3: It's cool. It's this you know, that's our bread and butter. Sorry, 1046 00:51:20,520 --> 00:51:23,359 Speaker 3: that's like the for me. That's like the culture every 1047 00:51:23,400 --> 00:51:26,279 Speaker 3: year it's right sports any space, right versus everybody that's 1048 00:51:26,320 --> 00:51:28,560 Speaker 3: there to make the money and the license and and 1049 00:51:28,640 --> 00:51:31,520 Speaker 3: sustain the brand. But then you have this other piece 1050 00:51:31,600 --> 00:51:33,719 Speaker 3: where like we really want to help, Like we have 1051 00:51:33,800 --> 00:51:36,160 Speaker 3: a we have a voice, we have a platform to 1052 00:51:36,280 --> 00:51:37,560 Speaker 3: really help to put put it. 1053 00:51:38,160 --> 00:51:40,440 Speaker 9: It's interestant because as you guys were saying, like obviously 1054 00:51:40,520 --> 00:51:44,920 Speaker 9: we know the afric whatever verse everybody, but the everybody 1055 00:51:45,040 --> 00:51:47,520 Speaker 9: verse even from a health initiative, and I'm not sure 1056 00:51:47,560 --> 00:51:49,279 Speaker 9: if you guys are doing it, but like every month 1057 00:51:49,440 --> 00:51:52,319 Speaker 9: is something like as I'm thinking, like October it's best cancer. 1058 00:51:52,400 --> 00:51:56,280 Speaker 9: So like we did that everybody, everybody, everybody verse autism. 1059 00:51:57,000 --> 00:51:59,239 Speaker 9: Changing the colors of the service. Is that like part 1060 00:51:59,280 --> 00:52:01,399 Speaker 9: of business plans like every because every month there. 1061 00:52:01,320 --> 00:52:03,600 Speaker 3: Is we've done it. We've done it. We just haven't 1062 00:52:03,719 --> 00:52:05,440 Speaker 3: went full scale with it, but we've done it. We've 1063 00:52:05,600 --> 00:52:10,200 Speaker 3: had a partnership with American Cancer Society, We've done heart disease. 1064 00:52:11,160 --> 00:52:15,400 Speaker 3: We just did something with who was it, uh African 1065 00:52:15,440 --> 00:52:19,320 Speaker 3: American Wellness. I found it, so they're based out of Columbus, 1066 00:52:19,400 --> 00:52:22,520 Speaker 3: but we did we did actually wellness for everybody. So 1067 00:52:22,680 --> 00:52:25,320 Speaker 3: like we got so we play around with different for 1068 00:52:25,440 --> 00:52:28,400 Speaker 3: everybody's Like everybody loves as well, everybody loves, so we 1069 00:52:28,440 --> 00:52:32,640 Speaker 3: did Everybody loves Cannabis, we did Everybody loves so, we 1070 00:52:32,680 --> 00:52:34,960 Speaker 3: did Everybody loves R and B. We did that the 1071 00:52:35,000 --> 00:52:36,640 Speaker 3: other that was like an R and B fest. 1072 00:52:38,560 --> 00:52:40,360 Speaker 7: So how many trademarks you have on that you have 1073 00:52:40,480 --> 00:52:43,960 Speaker 7: to versus everybody, everybody versus. 1074 00:52:44,680 --> 00:52:49,120 Speaker 3: Detroit versus everybody, everybody loves, everybody loves for everybody, and 1075 00:52:49,160 --> 00:52:52,800 Speaker 3: then we play around with different classes throughout those so 1076 00:52:53,000 --> 00:52:56,879 Speaker 3: like classes meaning like media, well like you got hard goods, 1077 00:52:56,920 --> 00:52:59,839 Speaker 3: you got T shirts, you got leather goods, like things 1078 00:52:59,880 --> 00:53:02,680 Speaker 3: like with fifty different classes and then you got services, 1079 00:53:02,840 --> 00:53:06,040 Speaker 3: and so we're about to really dab into like like 1080 00:53:06,160 --> 00:53:09,440 Speaker 3: the services because like the class thirty five and forty one, 1081 00:53:09,520 --> 00:53:12,399 Speaker 3: that's like for me, that's the next progression, especially doing 1082 00:53:12,400 --> 00:53:14,640 Speaker 3: the African stuff, because that's gonna get the message out 1083 00:53:15,080 --> 00:53:18,040 Speaker 3: right live events. So that's why I kind of focused 1084 00:53:18,040 --> 00:53:21,800 Speaker 3: on partnerships with these African festivals. So like Afrofuture, Affronation 1085 00:53:22,000 --> 00:53:24,239 Speaker 3: like to talk about that, what's the partnerships that you 1086 00:53:24,280 --> 00:53:27,600 Speaker 3: have with those. So we've done the first the first 1087 00:53:27,640 --> 00:53:32,640 Speaker 3: festival we partnered with Afrocheller now is Afro Future shout 1088 00:53:32,680 --> 00:53:34,799 Speaker 3: out to that duel. He gave He gave us an 1089 00:53:34,800 --> 00:53:37,960 Speaker 3: opportunity to use the brand ring the brand to the 1090 00:53:38,320 --> 00:53:41,200 Speaker 3: Afro Celler. I think this was twenty twenty two, and 1091 00:53:41,320 --> 00:53:43,279 Speaker 3: we sold merch and we did an Afro we sold 1092 00:53:43,320 --> 00:53:46,719 Speaker 3: merch there and we did an afro Chella versus Everybody shirt. 1093 00:53:47,320 --> 00:53:49,040 Speaker 3: So that was like the way cause I'm I'm like, 1094 00:53:49,280 --> 00:53:51,360 Speaker 3: for me to even make Africa makes sense, I got it. 1095 00:53:51,800 --> 00:53:53,279 Speaker 3: It has to be visible and that was like the 1096 00:53:53,360 --> 00:53:57,279 Speaker 3: only way to make make it visible. And then then 1097 00:53:57,320 --> 00:53:59,960 Speaker 3: I called when an Afro Nation, and I started move 1098 00:54:00,000 --> 00:54:03,200 Speaker 3: moving around with them too, and so for me, it 1099 00:54:03,280 --> 00:54:06,040 Speaker 3: was just like passing out merch. And then so we 1100 00:54:06,120 --> 00:54:09,560 Speaker 3: did affirmation Miami. We just took some We took I'm 1101 00:54:09,560 --> 00:54:12,839 Speaker 3: a piano versus everybody in Africa versus everybody. They gave 1102 00:54:12,920 --> 00:54:16,839 Speaker 3: us those shorts actually in green yep, yep, so that yeah, yep, sorry, 1103 00:54:16,880 --> 00:54:19,440 Speaker 3: I think video game on the shirts. But yeah, we 1104 00:54:19,520 --> 00:54:22,400 Speaker 3: actually trademarked I'm a piano the word I'm a piano. 1105 00:54:23,080 --> 00:54:26,279 Speaker 3: So yeah, so we own the word. Yeah, so how 1106 00:54:26,280 --> 00:54:29,680 Speaker 3: does that work? We don't know yet, but we trade 1107 00:54:30,520 --> 00:54:33,239 Speaker 3: trademarked the word because South Africa, we trade marked here 1108 00:54:33,239 --> 00:54:36,719 Speaker 3: in the US America. Yeah, and so so we have 1109 00:54:36,840 --> 00:54:39,200 Speaker 3: this brand because and it was it wasn't to just 1110 00:54:39,440 --> 00:54:41,360 Speaker 3: it wasn't more so of a business decision. It was 1111 00:54:41,440 --> 00:54:43,400 Speaker 3: like when we went to South Africa, we saw that 1112 00:54:44,280 --> 00:54:45,840 Speaker 3: I'm like, I'm listening to this music, but it's like 1113 00:54:45,880 --> 00:54:47,560 Speaker 3: it's not afrobeats. So a lot of people don't know 1114 00:54:48,400 --> 00:54:51,440 Speaker 3: the difference between afrobeats I'm a piano. So but it 1115 00:54:51,520 --> 00:54:55,960 Speaker 3: gets absorbed. Am a piano gets absorbed in Africa and afrobeats. 1116 00:54:56,440 --> 00:54:59,960 Speaker 3: So we saw it as an opportunity to show showcase 1117 00:55:00,000 --> 00:55:02,360 Speaker 3: these I'm a piano acts and so we built like 1118 00:55:02,440 --> 00:55:04,960 Speaker 3: a site like we did the trademark. We built the 1119 00:55:04,960 --> 00:55:07,000 Speaker 3: site I'm a piano versus everybody, and so this site 1120 00:55:07,080 --> 00:55:09,319 Speaker 3: is supposed to showcase like that I'm a piano acts 1121 00:55:09,480 --> 00:55:13,239 Speaker 3: in that whole world. Right. How often there's something we 1122 00:55:13,320 --> 00:55:14,719 Speaker 3: have to learn too? How often do you have to 1123 00:55:14,840 --> 00:55:17,600 Speaker 3: renew your trademarks because every five years you have to 1124 00:55:17,719 --> 00:55:20,759 Speaker 3: like do some maintenance on it, each one, each one. Yeah, 1125 00:55:21,800 --> 00:55:25,080 Speaker 3: and you guys gonna be investors, Oh yeah, for sure? 1126 00:55:25,600 --> 00:55:28,239 Speaker 3: What god about? So we're coming to invest f est. 1127 00:55:29,640 --> 00:55:33,040 Speaker 3: We have a vending situation, but we don't want to 1128 00:55:33,080 --> 00:55:35,360 Speaker 3: focus just on merchandise. We want to focus on like 1129 00:55:35,440 --> 00:55:38,920 Speaker 3: our different experiences because I mean, honestly, that's what investments 1130 00:55:39,000 --> 00:55:41,320 Speaker 3: to me, that's what investors invest best is. It's like 1131 00:55:41,600 --> 00:55:44,840 Speaker 3: you know, it's not it's not just me selling to 1132 00:55:44,880 --> 00:55:47,080 Speaker 3: a consumer. It's not direct to consumer. I'm actually talking 1133 00:55:47,120 --> 00:55:51,440 Speaker 3: to other businesses, other individuals, investors, angel investors that might 1134 00:55:51,520 --> 00:55:55,120 Speaker 3: want it to help push the play. So that experience 1135 00:55:55,239 --> 00:55:58,080 Speaker 3: is going to be mainly showing like what we're doing 1136 00:55:58,120 --> 00:56:00,640 Speaker 3: with versus everybody in Africa versus every body, and how 1137 00:56:00,680 --> 00:56:03,800 Speaker 3: we're building those experiences up and I'm. 1138 00:56:03,640 --> 00:56:05,279 Speaker 9: Looking forward to we got to package that. I saw 1139 00:56:05,320 --> 00:56:09,759 Speaker 9: the investments versus everybody appreciate that. Yeah, nowork E y 1140 00:56:09,880 --> 00:56:14,320 Speaker 9: L versus everybody appreciate that. So how are you finding that? 1141 00:56:15,480 --> 00:56:19,720 Speaker 9: Obviously corporations, but our entrepreneurs, this is a new journey, 1142 00:56:20,239 --> 00:56:23,040 Speaker 9: a new endeavor, especially document that where we're seeing a 1143 00:56:23,120 --> 00:56:24,600 Speaker 9: lot of entrepreneurs and small businesses. 1144 00:56:24,880 --> 00:56:25,920 Speaker 3: Have they reached out to you too? 1145 00:56:26,400 --> 00:56:28,480 Speaker 9: Is that something that you guys are interested in reach 1146 00:56:28,520 --> 00:56:30,399 Speaker 9: out to us in terms in terms of like having 1147 00:56:30,400 --> 00:56:31,960 Speaker 9: their brand versus everybody and maybe. 1148 00:56:32,080 --> 00:56:36,279 Speaker 3: Sending from the small business aspect. Yeah. Yeah, And that's 1149 00:56:36,360 --> 00:56:38,080 Speaker 3: like the dam I mean, that's like the like I said, 1150 00:56:38,080 --> 00:56:39,839 Speaker 3: I remember I said earlier, like the big the big 1151 00:56:39,920 --> 00:56:42,839 Speaker 3: business like they'll pay out right, they understand the head 1152 00:56:42,880 --> 00:56:45,879 Speaker 3: to cover it, right, But like the small businesses, it's hard. 1153 00:56:45,960 --> 00:56:48,280 Speaker 3: It's really hard to deal in that world sometimes because 1154 00:56:48,600 --> 00:56:50,840 Speaker 3: they don't understand that they have to pay. Like like 1155 00:56:50,920 --> 00:56:53,040 Speaker 3: I'll tell them I'm not gonna I want I want 1156 00:56:53,040 --> 00:56:55,560 Speaker 3: to say what the business is. But they'll they'll contact 1157 00:56:55,640 --> 00:56:57,320 Speaker 3: us and they'll say, well, we want to do this 1158 00:56:57,480 --> 00:56:59,360 Speaker 3: versus everybody, And I'll say, well, you know, there's a 1159 00:56:59,440 --> 00:57:01,480 Speaker 3: license fee with that, and I give them license to 1160 00:57:01,520 --> 00:57:03,000 Speaker 3: be like, well why would I I'm not going to 1161 00:57:03,040 --> 00:57:04,520 Speaker 3: pay that, why would I pay that? But but then 1162 00:57:04,560 --> 00:57:07,040 Speaker 3: they still want to use it. It's like, well, okay, 1163 00:57:07,160 --> 00:57:10,080 Speaker 3: let's just let's talk. Let's you know. So then we 1164 00:57:10,160 --> 00:57:14,360 Speaker 3: start negotiating, and sometimes it's just more more times than not, 1165 00:57:14,560 --> 00:57:17,200 Speaker 3: it doesn't work out because they just don't understand that, 1166 00:57:17,400 --> 00:57:20,680 Speaker 3: you know, you have to pay our price, like and 1167 00:57:20,800 --> 00:57:22,680 Speaker 3: so this one guy even even like well I looked 1168 00:57:22,680 --> 00:57:25,840 Speaker 3: at you guys valuation online and it just didn't match. 1169 00:57:25,920 --> 00:57:28,720 Speaker 3: And it's like, well that's so that's something totally like 1170 00:57:28,760 --> 00:57:32,600 Speaker 3: you're not acquiring equity year like you're buying a service 1171 00:57:32,640 --> 00:57:34,560 Speaker 3: from this. So it's like, really what we make the 1172 00:57:34,640 --> 00:57:37,439 Speaker 3: price and we're I'm I'm just not throwing this price 1173 00:57:37,480 --> 00:57:40,080 Speaker 3: out from nowhere, you know, like there's a reason why 1174 00:57:40,200 --> 00:57:41,680 Speaker 3: we have to do it like this, and so they 1175 00:57:41,800 --> 00:57:45,320 Speaker 3: just they don't really understand it. So sometimes we let it, 1176 00:57:45,400 --> 00:57:47,680 Speaker 3: We let it ride, like if we want the relationship, 1177 00:57:47,800 --> 00:57:50,640 Speaker 3: or sometimes it's like bartering, like you know, we'll let 1178 00:57:50,720 --> 00:57:52,040 Speaker 3: you do this if you do this for us, So 1179 00:57:52,320 --> 00:57:57,360 Speaker 3: how much is your life? We started fifty K and 1180 00:57:57,440 --> 00:57:59,600 Speaker 3: then we work we either work our way up depending 1181 00:57:59,640 --> 00:58:02,760 Speaker 3: on what the scope of the project, or we work 1182 00:58:02,800 --> 00:58:05,600 Speaker 3: our way down and then that's when we just explore 1183 00:58:05,640 --> 00:58:06,200 Speaker 3: other options. 1184 00:58:07,560 --> 00:58:10,840 Speaker 9: Yeah, you said the valuation, so you said it's been proferable. 1185 00:58:10,880 --> 00:58:13,760 Speaker 9: How has the revenue been post the pandemic, right, you 1186 00:58:13,920 --> 00:58:14,479 Speaker 9: took a hit. 1187 00:58:14,480 --> 00:58:17,160 Speaker 3: In the middle of the pandemic. I mean, we're just 1188 00:58:17,280 --> 00:58:20,400 Speaker 3: not getting our bones back for real. Last year was 1189 00:58:21,560 --> 00:58:25,840 Speaker 3: was tough because we actually lost our store. Our store collapsed. Yeah, 1190 00:58:26,360 --> 00:58:31,840 Speaker 3: it collapsed structurally. Structurally yeah, yeah, wallfall, the wallfall, so 1191 00:58:31,920 --> 00:58:33,640 Speaker 3: that that we took a big hit with that. But 1192 00:58:33,760 --> 00:58:36,600 Speaker 3: then we actually a part our partner now with our 1193 00:58:36,800 --> 00:58:42,280 Speaker 3: current store, Olympia Development of so they're like a part 1194 00:58:42,320 --> 00:58:46,000 Speaker 3: of Illage Holdings that owns like Little Caesar's brand, Little 1195 00:58:46,040 --> 00:58:49,240 Speaker 3: Caesars Arena, the Tigers, Red Wings actually partner with us 1196 00:58:49,280 --> 00:58:51,720 Speaker 3: and our store nowity in the district Detroit, so prime 1197 00:58:51,960 --> 00:58:55,280 Speaker 3: real estate. So now we're starting to get our bones 1198 00:58:55,360 --> 00:58:58,520 Speaker 3: back and things are like this year is probably gonna 1199 00:58:58,520 --> 00:59:00,560 Speaker 3: be one of the most profitable years we've ever ever had. 1200 00:59:01,120 --> 00:59:05,200 Speaker 3: So things are looking looking up. But I'll say COVID, 1201 00:59:05,400 --> 00:59:08,200 Speaker 3: I was say COVID to like twenty twenty two, twenty three. 1202 00:59:08,840 --> 00:59:11,280 Speaker 3: It was we gotta make this work so your return, 1203 00:59:11,320 --> 00:59:12,160 Speaker 3: that the story and everybody. 1204 00:59:12,240 --> 00:59:15,880 Speaker 7: Yeah, yeah, well we appreciate youall guys for coming in. Man, 1205 00:59:16,040 --> 00:59:19,840 Speaker 7: very insightful conversation. How can they tap in? What's the socials? 1206 00:59:19,880 --> 00:59:21,040 Speaker 7: What's the website and all that? 1207 00:59:21,840 --> 00:59:24,840 Speaker 8: You can catch me at Tommy Walker at t L 1208 00:59:25,040 --> 00:59:29,160 Speaker 8: M M E Y Walker on Instagram and Detroit versus 1209 00:59:29,200 --> 00:59:31,360 Speaker 8: everybody LLC on Instagram as well. 1210 00:59:31,560 --> 00:59:34,920 Speaker 3: Shit, you can find me Sean s E A n X, 1211 00:59:35,080 --> 00:59:39,480 Speaker 3: Williams I and then also Africa versus everybody LLC and 1212 00:59:39,560 --> 00:59:41,480 Speaker 3: I just want to shout out are as the partner, 1213 00:59:41,760 --> 00:59:44,880 Speaker 3: Mark Russ Mark. Mark is supposed to be here today. 1214 00:59:44,920 --> 00:59:47,640 Speaker 3: He came on as our CFO and then now he's 1215 00:59:47,720 --> 00:59:51,440 Speaker 3: morphed into like our VP of Branding and marketing. So 1216 00:59:51,480 --> 00:59:53,320 Speaker 3: I just wanted to shot him out. But yeah, that's 1217 00:59:53,400 --> 00:59:55,280 Speaker 3: that's where you can find us at. Yeah. When when 1218 00:59:55,320 --> 00:59:57,560 Speaker 3: you have the store up and running like it's back back, 1219 00:59:57,760 --> 01:00:01,240 Speaker 3: it's back, Yeah, it's back. Job pictures and yeah, I 1220 01:00:01,360 --> 01:00:03,040 Speaker 3: want to make sure that our pictures up there. Yeah, 1221 01:00:03,200 --> 01:00:06,080 Speaker 3: we got pictures in there. I'm gonna show you one 1222 01:00:06,240 --> 01:00:08,840 Speaker 3: man actually, actually, y'all invite it out, man, I y'all 1223 01:00:08,840 --> 01:00:11,640 Speaker 3: got time. We're doing a block party leading into Afro 1224 01:00:11,760 --> 01:00:14,840 Speaker 3: Nation on August sixteenth. So we're doing a block party 1225 01:00:15,120 --> 01:00:17,840 Speaker 3: and we're doing a panel discussion at the store. Yeah, 1226 01:00:18,160 --> 01:00:19,240 Speaker 3: I'm gonna bring a picture with me. 1227 01:00:21,520 --> 01:00:24,120 Speaker 7: Shout out to Detroit. Yeah yeah man, Thank you guys 1228 01:00:24,160 --> 01:00:25,360 Speaker 7: and rocks to see you next week. 1229 01:00:25,440 --> 01:00:25,680 Speaker 3: Peace. 1230 01:00:26,400 --> 01:00:29,959 Speaker 1: An illegal alien from Guatemala charged with raping a child 1231 01:00:30,040 --> 01:00:33,840 Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador 1232 01:00:34,120 --> 01:00:38,200 Speaker 1: accused of murdering a Texas. Man of Venezuelan charged with 1233 01:00:38,320 --> 01:00:42,160 Speaker 1: filming and selling child pornography in Michigan. These are just 1234 01:00:42,280 --> 01:00:46,000 Speaker 1: some of the heinous migrant criminals caught because of President 1235 01:00:46,080 --> 01:00:49,600 Speaker 1: Donald J. Trump's leadership. I'm Christine Nohm, the United States 1236 01:00:49,680 --> 01:00:54,440 Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border 1237 01:00:54,520 --> 01:00:58,040 Speaker 1: crossings are at the lowest levels ever recorded, and over 1238 01:00:58,120 --> 01:01:01,520 Speaker 1: one hundred thousand illegal aliens been arrested. If you are 1239 01:01:01,640 --> 01:01:05,520 Speaker 1: here illegally, your next you will be fine nearly one 1240 01:01:05,600 --> 01:01:10,120 Speaker 1: thousand dollars a day, imprisoned and deported, you will never return. 1241 01:01:10,480 --> 01:01:13,440 Speaker 1: But if you register using our CBP home app and 1242 01:01:13,600 --> 01:01:16,880 Speaker 1: leave now, you could be allowed to return, legally, do 1243 01:01:17,080 --> 01:01:17,600 Speaker 1: what's right. 1244 01:01:18,240 --> 01:01:18,919 Speaker 9: Leave now. 1245 01:01:19,400 --> 01:01:23,680 Speaker 1: Under President Trump, America's laws, border and families. 1246 01:01:23,360 --> 01:01:24,160 Speaker 8: Will be protected. 1247 01:01:24,280 --> 01:01:26,400 Speaker 2: Sponsored by the United States Department of Homeland Security,