WEBVTT - Single Best Idea with Tom Keene: Julian Emanuel & Bill Priest

0:00:02.360 --> 0:00:15.840
<v Speaker 1>Bloomberg Audio Studios, podcasts, radio news. Single best idea is

0:00:15.880 --> 0:00:18.079
<v Speaker 1>you need to read a book. I've read all this

0:00:18.120 --> 0:00:21.360
<v Speaker 1>stuff in the zeitgeist recently, mostly from you know, young

0:00:21.440 --> 0:00:25.000
<v Speaker 1>twenty year old whipper snappers telling me that everything's great.

0:00:25.000 --> 0:00:27.520
<v Speaker 1>They haven't read a book in six years or six months.

0:00:27.840 --> 0:00:29.920
<v Speaker 1>Get it to read a book cover to cover. Today's

0:00:29.960 --> 0:00:33.120
<v Speaker 1>an act of God. Here's a book cover to cover

0:00:33.840 --> 0:00:37.200
<v Speaker 1>to read. William Priest is Iconic out of epic. There

0:00:37.240 --> 0:00:40.560
<v Speaker 1>are three major books on cash flow. One of them

0:00:40.760 --> 0:00:45.280
<v Speaker 1>is really really thick, really really accounting, really really necessary

0:00:45.320 --> 0:00:48.600
<v Speaker 1>for pros. Forget about it. There's another book that's sort

0:00:48.600 --> 0:00:51.400
<v Speaker 1>of midland size, four hundred and fifty five hundred pages,

0:00:52.080 --> 0:00:56.240
<v Speaker 1>sort of kind of like thick, exceptional, really smart. Okay,

0:00:56.280 --> 0:00:58.080
<v Speaker 1>we'll move on from that one. It's too long for

0:00:58.160 --> 0:01:04.679
<v Speaker 1>today's readers. Pre shareholder yield called free cash flow and

0:01:04.800 --> 0:01:08.680
<v Speaker 1>shareholder yield is short, sweet to the point you'll agree

0:01:08.680 --> 0:01:11.959
<v Speaker 1>you disagree, but it lets you explain how in two

0:01:11.959 --> 0:01:15.880
<v Speaker 1>thousand and seven, Apple was five dollars a share and

0:01:15.920 --> 0:01:19.320
<v Speaker 1>now Apple's two hundred and fifty dollars a share. Julian

0:01:19.319 --> 0:01:22.880
<v Speaker 1>Emmanuel worked for Bill Priest now Julian Emmanuel has a

0:01:22.920 --> 0:01:27.600
<v Speaker 1>privilege of working with Ed Haiman at Evercore ISI Julian

0:01:27.760 --> 0:01:29.480
<v Speaker 1>Emmanuel on the market forward.

0:01:29.880 --> 0:01:32.400
<v Speaker 2>So our view is it actually isn't a trade. It

0:01:32.520 --> 0:01:36.440
<v Speaker 2>is it is buy and hold secular theme. And what

0:01:36.520 --> 0:01:38.959
<v Speaker 2>the interesting thing is is that if you look at

0:01:39.000 --> 0:01:41.440
<v Speaker 2>the last year or two, we've had this bump in

0:01:41.520 --> 0:01:47.200
<v Speaker 2>productivity that really hasn't been attributable to AI. And it's

0:01:47.240 --> 0:01:49.919
<v Speaker 2>our view that when you think about twenty twenty five,

0:01:50.400 --> 0:01:55.000
<v Speaker 2>the upside surprise is likely to come by how much

0:01:55.160 --> 0:01:58.760
<v Speaker 2>and in what kind of creative ways Corporate America actually

0:01:58.840 --> 0:01:59.559
<v Speaker 2>deploys AI.

0:02:00.080 --> 0:02:02.520
<v Speaker 1>You even going from sixty one hundred to sixty eight hundred,

0:02:02.520 --> 0:02:06.840
<v Speaker 1>there are an SPX, but critically making clear that like

0:02:06.920 --> 0:02:11.080
<v Speaker 1>Brian Belsk, get demo capital markets, it's the structural bull market,

0:02:11.600 --> 0:02:14.799
<v Speaker 1>less so cyclical, volatile and all that. Just get on board,

0:02:15.200 --> 0:02:17.640
<v Speaker 1>find out what you need. And then we spoke to

0:02:17.680 --> 0:02:21.720
<v Speaker 1>Bill Priest of Epic, Julian Emmanuel's mentor on his book

0:02:21.760 --> 0:02:24.680
<v Speaker 1>Free cash Flow and Shareholder Yield. But of course Bill

0:02:24.720 --> 0:02:27.360
<v Speaker 1>Priest is not looking back twenty years to that classic.

0:02:27.800 --> 0:02:29.600
<v Speaker 1>Bill Priest is looking forward.

0:02:29.840 --> 0:02:33.200
<v Speaker 3>The secret sauce, though, is the substitute of bits for atoms.

0:02:33.480 --> 0:02:35.600
<v Speaker 3>So let's take information it comes to you in the

0:02:35.600 --> 0:02:39.160
<v Speaker 3>form of bits. Atoms would be the desk in front

0:02:39.200 --> 0:02:42.080
<v Speaker 3>of me, this microphone. We're made of atoms. If you

0:02:42.160 --> 0:02:45.320
<v Speaker 3>run a company and you can substitute technology in the

0:02:45.360 --> 0:02:47.840
<v Speaker 3>form of a bit for labor, which is a form

0:02:47.840 --> 0:02:50.720
<v Speaker 3>of an atom, and hold your revenues constant, your margins

0:02:50.760 --> 0:02:53.480
<v Speaker 3>go up. And if you can substitute a bit think

0:02:53.560 --> 0:02:56.840
<v Speaker 3>selling something over the internet as opposed to a physical store,

0:02:57.040 --> 0:03:00.000
<v Speaker 3>and hold your revenues constant, your sales for dollar assets

0:03:00.080 --> 0:03:01.920
<v Speaker 3>go up. So if you were to go back and

0:03:01.960 --> 0:03:04.519
<v Speaker 3>just look at return on equity, if I can substitute

0:03:04.520 --> 0:03:08.480
<v Speaker 3>technology for labor and physical assets and hold my revenue constant,

0:03:08.880 --> 0:03:12.200
<v Speaker 3>my Ris, he goes through the roof, and thoseies you need.

0:03:12.240 --> 0:03:15.359
<v Speaker 3>Every company should be focusing on that gap. And how

0:03:15.360 --> 0:03:18.560
<v Speaker 3>do I substitute technology for labor and physical assets?

0:03:18.880 --> 0:03:22.839
<v Speaker 1>Bill Priest buy the book free cash flow and shareholder yield?

0:03:23.160 --> 0:03:27.200
<v Speaker 1>What twenty takeaway three seventeen years ago and it is

0:03:27.320 --> 0:03:30.680
<v Speaker 1>still a right of passage. Thank you so much for

0:03:30.760 --> 0:03:34.280
<v Speaker 1>your attention to the show. The commute across America, this

0:03:34.400 --> 0:03:38.120
<v Speaker 1>build out, this mystery thing for me of YouTube, subscribe

0:03:38.160 --> 0:03:42.320
<v Speaker 1>to Bloomberg podcasts, building each and every day, and of

0:03:42.320 --> 0:03:49.720
<v Speaker 1>course on YouTube podcasts. This is single best idea