1 00:00:00,840 --> 00:00:05,920 Speaker 1: Welcome to Fitness Disrupted, a production of My Heart Radio. 2 00:00:11,880 --> 00:00:20,120 Speaker 1: I am Tom Holland and this is Fitness Disrupted. Way back, 3 00:00:20,640 --> 00:00:26,520 Speaker 1: way back. Mid nineties was when I made the conscious 4 00:00:26,560 --> 00:00:31,040 Speaker 1: decision to make my passion my vocation to be in 5 00:00:31,040 --> 00:00:34,200 Speaker 1: the fitness world, starting as a personal trainer and then 6 00:00:34,200 --> 00:00:40,560 Speaker 1: expanding out. It was scary. I was leaving behind many 7 00:00:40,600 --> 00:00:43,720 Speaker 1: other options that would have made me much more money. 8 00:00:45,400 --> 00:00:50,519 Speaker 1: But I'm extremely glad and would not change anything. But 9 00:00:50,640 --> 00:00:55,040 Speaker 1: back then personal trainer in New York City, group fitness instructor, 10 00:00:55,960 --> 00:01:01,000 Speaker 1: really starting to create my business, and I did create 11 00:01:01,120 --> 00:01:06,479 Speaker 1: Team Holland LLLC back then and just started branching off 12 00:01:06,920 --> 00:01:11,560 Speaker 1: into all different areas of the fitness world. And for 13 00:01:11,840 --> 00:01:16,600 Speaker 1: years as a child, I had gone to Nantucket It's 14 00:01:16,640 --> 00:01:19,880 Speaker 1: our family trip every summer, first two weeks of August, 15 00:01:20,600 --> 00:01:24,280 Speaker 1: and had been doing that since the mid seventies early seventies, 16 00:01:24,920 --> 00:01:30,640 Speaker 1: always the first two weeks of August to Nantucket. And 17 00:01:31,400 --> 00:01:36,000 Speaker 1: started dating my then girlfriend now wife back in the 18 00:01:36,080 --> 00:01:41,360 Speaker 1: nineties as well and started bringing her to Nantuckett and 19 00:01:41,840 --> 00:01:46,440 Speaker 1: the world started to collide where vacation and work and 20 00:01:46,520 --> 00:01:52,440 Speaker 1: now girlfriend and how do I make money started to 21 00:01:52,480 --> 00:01:57,480 Speaker 1: come up because anyone who is a personal trainer. Although 22 00:01:57,520 --> 00:01:59,640 Speaker 1: the world has changed a lot since then thanks to 23 00:02:00,080 --> 00:02:04,040 Speaker 1: line training and everything actually hugely. Uh So this is 24 00:02:04,080 --> 00:02:07,600 Speaker 1: not the issue that it was for me back then. 25 00:02:07,880 --> 00:02:12,480 Speaker 1: So back pre internet, Internet was just starting when I 26 00:02:12,560 --> 00:02:17,120 Speaker 1: started my Nantucket Beach fitness camp, because I would go 27 00:02:17,240 --> 00:02:22,520 Speaker 1: to Nantucket with my girlfriend and make no money, and 28 00:02:22,600 --> 00:02:26,200 Speaker 1: so June and July were stressful, and then August was 29 00:02:26,200 --> 00:02:29,720 Speaker 1: even more stressful because you made money by training, by 30 00:02:29,760 --> 00:02:33,440 Speaker 1: training clients, and your clients went away, and then you 31 00:02:33,480 --> 00:02:37,600 Speaker 1: went away, and it started in June and July, and 32 00:02:37,639 --> 00:02:41,840 Speaker 1: then August was generally the worst, and so you stressed. 33 00:02:42,600 --> 00:02:45,480 Speaker 1: I was making little to no money, just starting my 34 00:02:45,600 --> 00:02:51,600 Speaker 1: career and building a brand and not focusing on the money, 35 00:02:51,600 --> 00:02:54,720 Speaker 1: but focusing on building that brand. And that's what will 36 00:02:54,720 --> 00:02:58,919 Speaker 1: come up again and again in this podcast, a long 37 00:02:59,040 --> 00:03:04,639 Speaker 1: term approach. And so that's my girlfriend and I would 38 00:03:04,680 --> 00:03:09,480 Speaker 1: go to Nantucket. She works and still works full time, 39 00:03:10,680 --> 00:03:14,919 Speaker 1: but we were both starting our careers and money was 40 00:03:14,960 --> 00:03:18,040 Speaker 1: an object. So I thought, what do I do. I 41 00:03:18,040 --> 00:03:21,840 Speaker 1: want to enjoy this vacation, and I thought, what can 42 00:03:21,880 --> 00:03:25,040 Speaker 1: I do here on vacation? How can I make money 43 00:03:25,080 --> 00:03:28,160 Speaker 1: on Nantucket? Because I don't want to stop coming, but 44 00:03:28,200 --> 00:03:31,760 Speaker 1: I also don't want to stress this way for forever. 45 00:03:33,360 --> 00:03:39,080 Speaker 1: What are my options? And so I thought, does anyone 46 00:03:39,080 --> 00:03:42,800 Speaker 1: want to work out on vacation? You know this is vacation. 47 00:03:43,000 --> 00:03:49,800 Speaker 1: People come here, beautiful island, amazing location. Would those people 48 00:03:49,840 --> 00:03:53,280 Speaker 1: want to maybe get up a little bit early and 49 00:03:53,400 --> 00:03:58,000 Speaker 1: work out after the break? I will tell you what 50 00:03:58,160 --> 00:04:12,760 Speaker 1: happened quick break. We'll be right back, and we're back 51 00:04:13,720 --> 00:04:17,840 Speaker 1: talking about starting my career. And it just started mid nineties, 52 00:04:17,880 --> 00:04:20,800 Speaker 1: going to Nantucket as I did every summer, thinking can 53 00:04:20,839 --> 00:04:26,080 Speaker 1: I start something? Can I make money on vacation? And 54 00:04:26,160 --> 00:04:29,920 Speaker 1: actually there is a club on Nantucket where I taught 55 00:04:31,400 --> 00:04:35,600 Speaker 1: on vacation. I it's okay. You know, when you're an entrepreneur, 56 00:04:35,880 --> 00:04:39,280 Speaker 1: when you're making your passion, your vocation, you work three 57 00:04:41,080 --> 00:04:43,080 Speaker 1: are you always thinking about it? You make money whenever 58 00:04:43,200 --> 00:04:46,800 Speaker 1: you can, wherever you can. So became friendly with the 59 00:04:46,839 --> 00:04:50,960 Speaker 1: owners of the local gym and would teach some classes 60 00:04:51,000 --> 00:04:54,120 Speaker 1: there as well to make a little money. But I 61 00:04:54,160 --> 00:04:59,479 Speaker 1: needed more. I wanted more, and so the idea for 62 00:04:59,800 --> 00:05:03,560 Speaker 1: a beach fitness camp came to mind, and I thought, 63 00:05:03,640 --> 00:05:07,560 Speaker 1: this is the most amazing location. And I had a 64 00:05:07,600 --> 00:05:12,559 Speaker 1: beach in mind, Jetty's Beach in Nantucket like the most 65 00:05:12,680 --> 00:05:16,960 Speaker 1: idyllic location possible. So I'm gonna do it, and no 66 00:05:17,120 --> 00:05:22,040 Speaker 1: idea what I was facing. And so I scraped together 67 00:05:22,560 --> 00:05:29,240 Speaker 1: some pennies and there's a local newspaper, and I placed 68 00:05:29,360 --> 00:05:34,320 Speaker 1: a small ad before we went, a couple of months 69 00:05:34,320 --> 00:05:38,560 Speaker 1: before we went, placed an ad, actually a couple of weeks. 70 00:05:38,640 --> 00:05:44,320 Speaker 1: Thinking back, tiny ad. The Nantucket Beach boot camp is 71 00:05:44,360 --> 00:05:47,960 Speaker 1: what I called it back in the day. And this 72 00:05:48,040 --> 00:05:51,599 Speaker 1: shows you how long ago it was. The day the 73 00:05:51,680 --> 00:05:57,160 Speaker 1: ad ran, the day the newspaper was published. Remember exactly 74 00:05:57,200 --> 00:05:59,760 Speaker 1: where I was in Grand Central Terminal in New York City, 75 00:06:00,040 --> 00:06:02,160 Speaker 1: going from one club to the next to teach classes. 76 00:06:02,160 --> 00:06:04,640 Speaker 1: I would run all over the city to teach, and 77 00:06:04,760 --> 00:06:08,840 Speaker 1: my beeper went off. Many of you listening, I have 78 00:06:08,920 --> 00:06:11,880 Speaker 1: no idea what a beeper even is. So why beeper 79 00:06:11,920 --> 00:06:14,800 Speaker 1: went off? Told me I had a message on my 80 00:06:14,839 --> 00:06:19,120 Speaker 1: answering service. Wow, there's a long time ago called it. 81 00:06:19,120 --> 00:06:24,200 Speaker 1: It was a town Parks and Wreck Department person from 82 00:06:24,279 --> 00:06:27,920 Speaker 1: Nantucket screaming at me, who do you think you are 83 00:06:28,839 --> 00:06:31,000 Speaker 1: putting on? Trying to put on? Because I didn't even 84 00:06:31,000 --> 00:06:38,040 Speaker 1: happen yet. I camp on Nantucket without permission. Whoops, So 85 00:06:38,160 --> 00:06:46,880 Speaker 1: call that number back. Person was angry, and I slowly 86 00:06:47,400 --> 00:06:52,440 Speaker 1: won the approval, talked about what I wanted to do, 87 00:06:52,520 --> 00:06:54,440 Speaker 1: why I wanted to do it, what I would do, 88 00:06:55,279 --> 00:07:00,560 Speaker 1: apologized profusely, and slowly the person warmed up to me 89 00:07:02,839 --> 00:07:05,080 Speaker 1: and they said, well, you have to go through certain channels, 90 00:07:05,120 --> 00:07:07,400 Speaker 1: you have to apply, you have to do these things. 91 00:07:07,880 --> 00:07:10,400 Speaker 1: And so I did all those things and they said 92 00:07:10,440 --> 00:07:14,400 Speaker 1: you also, when this is approved, you have to give 93 00:07:15,280 --> 00:07:20,520 Speaker 1: of your gross commission to the town and you have 94 00:07:20,560 --> 00:07:22,720 Speaker 1: to pay a fee. And I was like, oh my gosh, 95 00:07:23,160 --> 00:07:25,840 Speaker 1: I have no money. Pretty much put all the money 96 00:07:25,840 --> 00:07:28,600 Speaker 1: I had for marketing into that one AD. But I 97 00:07:28,600 --> 00:07:32,880 Speaker 1: said okay, and I went through the processes that he 98 00:07:33,080 --> 00:07:38,120 Speaker 1: outlined and we were on. But that was it. Had 99 00:07:38,120 --> 00:07:40,400 Speaker 1: no more money to run an ad, had no more 100 00:07:40,440 --> 00:07:43,200 Speaker 1: money to do anything. Girlfriend and I were staying in 101 00:07:43,200 --> 00:07:45,800 Speaker 1: a bed and breakfast. We had no car, we had 102 00:07:45,800 --> 00:07:50,360 Speaker 1: a bike, but we had a camp and so when 103 00:07:50,400 --> 00:07:53,400 Speaker 1: we got there, I ran around. We ran around, posting 104 00:07:53,440 --> 00:07:57,240 Speaker 1: flyers on our bike anywhere and everywhere we could. Guerilla 105 00:07:57,320 --> 00:08:01,840 Speaker 1: marketing at its finest, and that's all we could do. 106 00:08:04,120 --> 00:08:08,920 Speaker 1: But we were on and So we had our first 107 00:08:08,920 --> 00:08:12,320 Speaker 1: camp charged ten dollars. I thought that was a lot, 108 00:08:13,240 --> 00:08:16,560 Speaker 1: and back then it wasn't you know a little different 109 00:08:16,560 --> 00:08:19,960 Speaker 1: many years back, but ten dollars. We had a handful 110 00:08:19,960 --> 00:08:23,280 Speaker 1: of people, maybe five six on any given day and 111 00:08:23,320 --> 00:08:27,760 Speaker 1: it was one week, seven thirty to nine am, most 112 00:08:27,800 --> 00:08:31,600 Speaker 1: amazing location. I remember coming home from that first day 113 00:08:32,280 --> 00:08:34,400 Speaker 1: and throwing the cash on the bed of the bed 114 00:08:34,440 --> 00:08:39,080 Speaker 1: and breakfast with my girlfriend now wife, and thinking, we 115 00:08:39,160 --> 00:08:43,319 Speaker 1: made money. We're still losing money, but we made money 116 00:08:43,400 --> 00:08:48,040 Speaker 1: and I was doing what I loved in the most 117 00:08:48,280 --> 00:08:58,040 Speaker 1: amazing location on a beach looking out at the water. Incredible, incredible, 118 00:09:00,120 --> 00:09:01,920 Speaker 1: And so what is it? You go, Okay, so you 119 00:09:02,000 --> 00:09:04,080 Speaker 1: got a camp, what did you do now? This this 120 00:09:04,160 --> 00:09:08,040 Speaker 1: show is for fitness people who are starting out trying 121 00:09:08,080 --> 00:09:10,360 Speaker 1: to make a career and do different things and be 122 00:09:10,480 --> 00:09:15,480 Speaker 1: entrepreneurial as well as as I will talk about people 123 00:09:15,559 --> 00:09:18,280 Speaker 1: are trying to get in shape. People were trying to 124 00:09:18,280 --> 00:09:21,720 Speaker 1: do everything this show is about. It's all connected. So 125 00:09:21,720 --> 00:09:25,280 Speaker 1: whether you are a potential participant or someone who wants 126 00:09:25,320 --> 00:09:27,920 Speaker 1: to put it on, the show's for you, all right. 127 00:09:28,000 --> 00:09:33,840 Speaker 1: So that was twenty two years ago. Twenty three, we 128 00:09:34,040 --> 00:09:38,480 Speaker 1: just had my twenty second annual Nantucket Beach Fitness Camp, 129 00:09:38,480 --> 00:09:41,200 Speaker 1: and we missed last year because of COVID. The first 130 00:09:41,320 --> 00:09:47,839 Speaker 1: and only year, mind you, that on vacation, my main vacation, 131 00:09:49,360 --> 00:09:54,559 Speaker 1: I didn't hold this camp. And when we started, the 132 00:09:54,640 --> 00:09:56,880 Speaker 1: girlfriend was the girlfriend. Now she's the wife. We had 133 00:09:56,920 --> 00:09:59,959 Speaker 1: no kids, we had no car, we had no money, 134 00:10:00,760 --> 00:10:03,800 Speaker 1: but I had a long term approach, and I had 135 00:10:03,800 --> 00:10:06,200 Speaker 1: a love of fitness, and I had a love of 136 00:10:06,240 --> 00:10:08,160 Speaker 1: going on that vacation. I didn't want to put them 137 00:10:08,160 --> 00:10:12,680 Speaker 1: all together, and I knew it wasn't going to happen 138 00:10:12,840 --> 00:10:16,120 Speaker 1: right away. And I also knew something else that is 139 00:10:16,160 --> 00:10:19,720 Speaker 1: a major theme of this show, that the camp was 140 00:10:19,840 --> 00:10:26,480 Speaker 1: going to be so much more than just money. And 141 00:10:26,559 --> 00:10:28,240 Speaker 1: it turned out to be so much more than I 142 00:10:28,320 --> 00:10:34,240 Speaker 1: even thought. And so year after year we went through 143 00:10:34,240 --> 00:10:37,679 Speaker 1: the hoops, jumped through the hoops rather and that first year, 144 00:10:37,720 --> 00:10:40,800 Speaker 1: by the way made it was so in the red, 145 00:10:41,120 --> 00:10:45,800 Speaker 1: losing money, losing money. But we started to build it, 146 00:10:46,520 --> 00:10:49,800 Speaker 1: my wife and I girlfriend. At the time. I wrote 147 00:10:49,800 --> 00:10:53,120 Speaker 1: and sent out my own press releases. When the web 148 00:10:53,960 --> 00:11:01,200 Speaker 1: finally was a thing, I created my own website. And 149 00:11:01,280 --> 00:11:05,120 Speaker 1: what is the camp? I said, I can't bring nor 150 00:11:05,160 --> 00:11:06,840 Speaker 1: do I want to, nor would they allow me to 151 00:11:06,920 --> 00:11:09,800 Speaker 1: have equipment or you know, major equipment or music because 152 00:11:09,840 --> 00:11:12,400 Speaker 1: there was there is a restaurant right there on the beach. 153 00:11:13,240 --> 00:11:15,200 Speaker 1: Had to get their approval as well, not only the town, 154 00:11:15,200 --> 00:11:17,040 Speaker 1: but the approval of the owners of this restaurant that 155 00:11:17,120 --> 00:11:19,679 Speaker 1: was close enough, and the people lived upstairs so I 156 00:11:19,679 --> 00:11:24,400 Speaker 1: couldn't make noise, and so this amazing location. I got 157 00:11:24,400 --> 00:11:26,800 Speaker 1: four flags to go in the corners and I got 158 00:11:26,840 --> 00:11:31,440 Speaker 1: a bunch of colored cones and we did, and I 159 00:11:31,520 --> 00:11:37,520 Speaker 1: created a hour and a half long body weight, fun, 160 00:11:37,840 --> 00:11:45,199 Speaker 1: cardiovascular strength training, core team drills workout, and it evolved 161 00:11:45,240 --> 00:11:50,480 Speaker 1: over the years. But then I found a formula many 162 00:11:50,559 --> 00:11:52,560 Speaker 1: years ago and I said, this is what I'm gonna do. 163 00:11:53,360 --> 00:11:59,600 Speaker 1: Four flags, colored cones and that's it. Occasionally a rope 164 00:11:59,720 --> 00:12:03,600 Speaker 1: act that's the third piece, bring out for some biometric 165 00:12:03,679 --> 00:12:11,240 Speaker 1: stuff and different drills. But the bare minimum, the bare minimum, 166 00:12:11,280 --> 00:12:14,280 Speaker 1: and what I found and the line I came up 167 00:12:14,280 --> 00:12:17,839 Speaker 1: with many years ago thanks to this camp is a 168 00:12:17,920 --> 00:12:20,360 Speaker 1: push up is a push up. A squat's a squat. 169 00:12:21,040 --> 00:12:23,280 Speaker 1: So for you fitness people out there, what was I 170 00:12:23,400 --> 00:12:30,360 Speaker 1: ultimately selling myself? And that's what you're selling. You're selling 171 00:12:30,360 --> 00:12:31,880 Speaker 1: yourself and there are good people who love you and 172 00:12:31,920 --> 00:12:34,920 Speaker 1: people who absolutely don't like you. And if you're in between, 173 00:12:35,240 --> 00:12:40,880 Speaker 1: probably not doing your job. Well, find out who you are, 174 00:12:42,320 --> 00:12:48,320 Speaker 1: what you're about, and that's what you're selling. Exercises haven't 175 00:12:48,400 --> 00:12:54,480 Speaker 1: changed much. It's you, and so I realized that. But 176 00:12:54,640 --> 00:12:57,520 Speaker 1: what it also is, and this is where I put 177 00:12:57,559 --> 00:13:01,680 Speaker 1: my own spin on it, and not only wanted to 178 00:13:01,720 --> 00:13:06,439 Speaker 1: give people a great workout, I wanted to entertain them. 179 00:13:06,480 --> 00:13:08,280 Speaker 1: That's a huge part of it. And this goes back 180 00:13:08,320 --> 00:13:11,199 Speaker 1: to my days as a stand up comic and actor, 181 00:13:12,040 --> 00:13:13,679 Speaker 1: along with all the fitness, and this is why it 182 00:13:13,760 --> 00:13:17,960 Speaker 1: all came together. And so when I talk about people saying, oh, failure, 183 00:13:18,000 --> 00:13:20,040 Speaker 1: you failed as a stand up comic, you fail as 184 00:13:20,040 --> 00:13:23,079 Speaker 1: an actor, No, it's not what I ultimately wanted to do. 185 00:13:23,760 --> 00:13:25,760 Speaker 1: I was always going to the gym and always working 186 00:13:25,800 --> 00:13:27,960 Speaker 1: out at two am, even when I was doing stand 187 00:13:28,040 --> 00:13:31,000 Speaker 1: up comic and stuff. I put all of my loves 188 00:13:31,040 --> 00:13:37,760 Speaker 1: together and so give a great workout, entertain the people, 189 00:13:37,880 --> 00:13:43,679 Speaker 1: and then educate. So within that hour actually started as 190 00:13:43,679 --> 00:13:46,760 Speaker 1: an hour and a half, people said, Hey, the mothers 191 00:13:46,960 --> 00:13:49,520 Speaker 1: who were generally you know, a big component of the camp, 192 00:13:50,080 --> 00:13:53,640 Speaker 1: mothers with kids who said to their spouses, I'm going 193 00:13:53,880 --> 00:13:55,600 Speaker 1: to work out in the morning. They said, you know what, 194 00:13:55,679 --> 00:13:58,480 Speaker 1: Tom and half, we don't want it that long. I 195 00:13:58,520 --> 00:14:00,480 Speaker 1: thought more was better for them, but now they said 196 00:14:00,520 --> 00:14:02,400 Speaker 1: eight to nine works better. So that's what it became. 197 00:14:03,559 --> 00:14:08,719 Speaker 1: And during that hour, educate how many calories to gain 198 00:14:08,840 --> 00:14:10,480 Speaker 1: or lose a pound? Throw it out there to the 199 00:14:10,480 --> 00:14:16,080 Speaker 1: camp so every day different myths, basically fit tips, NonStop. 200 00:14:17,559 --> 00:14:21,040 Speaker 1: And it started as one week Monday through Friday, and 201 00:14:21,080 --> 00:14:24,240 Speaker 1: then we expanded it to two weeks because people wanted more. 202 00:14:25,000 --> 00:14:27,760 Speaker 1: And at first I thought a week for me and 203 00:14:27,760 --> 00:14:30,880 Speaker 1: then give myself that second week and family over time 204 00:14:32,320 --> 00:14:37,280 Speaker 1: to enjoy the No two weeks eight to nine because 205 00:14:37,280 --> 00:14:39,600 Speaker 1: the lifeguards came on the beach at nine, people came 206 00:14:39,600 --> 00:14:43,040 Speaker 1: on the beach Monday through Friday. Started as one week, 207 00:14:43,240 --> 00:14:47,320 Speaker 1: ended up being two, but NonStop. Do that our not 208 00:14:47,360 --> 00:14:50,920 Speaker 1: only entertaining, not only giving a great workout, but what's 209 00:14:50,920 --> 00:14:52,840 Speaker 1: the best time of day to work out? Throw that 210 00:14:52,920 --> 00:14:55,840 Speaker 1: out to the campers as I call them, and then 211 00:14:55,840 --> 00:15:02,800 Speaker 1: tell them what the sciences and the education was, myths 212 00:15:02,960 --> 00:15:07,920 Speaker 1: and nutrition and you know, motivation, all of the above. 213 00:15:08,440 --> 00:15:13,040 Speaker 1: It's the podcast for an hour and I would argue 214 00:15:13,120 --> 00:15:17,840 Speaker 1: that's another huge benefit to the campers and something else 215 00:15:17,880 --> 00:15:21,120 Speaker 1: that made it unique, because we're doing push ups, and 216 00:15:21,160 --> 00:15:23,800 Speaker 1: we're doing sprints, and we're doing karaoke, and we're doing 217 00:15:23,840 --> 00:15:27,320 Speaker 1: warm up drills, and we're doing relay races and fun things. 218 00:15:29,280 --> 00:15:32,360 Speaker 1: But it's got to be more than that, all right, 219 00:15:32,960 --> 00:15:34,840 Speaker 1: So let me just give you the quick costs again 220 00:15:35,360 --> 00:15:38,440 Speaker 1: for the fitness people out there. We're thinking of doing 221 00:15:38,520 --> 00:15:43,360 Speaker 1: something like this T shirts. When I first started, someone 222 00:15:43,440 --> 00:15:46,640 Speaker 1: said that I bumped it up to actually said I 223 00:15:46,680 --> 00:15:52,160 Speaker 1: gotta do some T shirts. People want something, and they 224 00:15:52,200 --> 00:15:55,320 Speaker 1: were expensive and again had no money, so I am 225 00:15:55,400 --> 00:15:58,040 Speaker 1: running in the red using credit cards, people charging up 226 00:15:58,040 --> 00:16:02,960 Speaker 1: a store. Scary as heck, and for those first handful 227 00:16:02,960 --> 00:16:07,320 Speaker 1: of years, lost money. And after a couple of years, 228 00:16:07,400 --> 00:16:10,440 Speaker 1: when I started doing the T shirts, twenty dollars got 229 00:16:10,480 --> 00:16:13,240 Speaker 1: you a day of camp and a T shirt. I 230 00:16:13,280 --> 00:16:16,120 Speaker 1: remember someone saying this is the best deal on Nantucket. 231 00:16:16,680 --> 00:16:23,200 Speaker 1: But that was advertising for me, and I soon dropped 232 00:16:23,200 --> 00:16:25,520 Speaker 1: the word boot camp because I'm not a boot camp person. 233 00:16:26,440 --> 00:16:28,120 Speaker 1: If you listen to any of my podcast you know 234 00:16:28,200 --> 00:16:30,480 Speaker 1: that I'm not about screaming. I'm not about you know, 235 00:16:30,640 --> 00:16:37,600 Speaker 1: military drill type things. That's easy. That's easy. So boot 236 00:16:37,600 --> 00:16:42,000 Speaker 1: Camp went away, and ACT Fit is what I started 237 00:16:42,000 --> 00:16:44,920 Speaker 1: to call it, along with the Nantucket Beach Fitness Camp. 238 00:16:48,080 --> 00:16:50,040 Speaker 1: And ACT for those of you who don't know, are 239 00:16:50,080 --> 00:16:54,080 Speaker 1: the call letters the call sign of the airport A 240 00:16:54,240 --> 00:16:56,520 Speaker 1: C K. And it's a huge thing on Nantucket and 241 00:16:56,520 --> 00:16:58,840 Speaker 1: I got it. And by the way, became really friendly 242 00:16:58,880 --> 00:17:02,560 Speaker 1: with the owners of that Nantucket health club over the years. 243 00:17:02,800 --> 00:17:04,880 Speaker 1: And the wife who was the business side is run 244 00:17:04,880 --> 00:17:07,640 Speaker 1: by a husband and wife. She told me years later 245 00:17:07,680 --> 00:17:10,040 Speaker 1: that she was really angry at me and her husband 246 00:17:10,040 --> 00:17:12,639 Speaker 1: because she told her husband that they should grab that 247 00:17:12,760 --> 00:17:16,600 Speaker 1: name that I trademarked, and he didn't do so, and 248 00:17:16,680 --> 00:17:19,719 Speaker 1: she saw that I grabbed it, and she was annoyed 249 00:17:19,720 --> 00:17:21,560 Speaker 1: with him and annoyed with me in a friendly way. 250 00:17:22,840 --> 00:17:26,280 Speaker 1: But things evolved over The camp got shorter because that's 251 00:17:26,320 --> 00:17:29,080 Speaker 1: what the people wanted, dropped some of the drills because 252 00:17:29,520 --> 00:17:32,880 Speaker 1: they weren't the right drills for the masses. So I listened, 253 00:17:33,000 --> 00:17:36,280 Speaker 1: I watched, I evolved the camp and then found what worked. 254 00:17:36,320 --> 00:17:39,639 Speaker 1: And now I stick with that. All right. When we 255 00:17:39,720 --> 00:17:42,120 Speaker 1: come back from the final break and talk about how 256 00:17:42,400 --> 00:17:45,920 Speaker 1: started to get noticed, got pr talk about sponsors, and 257 00:17:45,960 --> 00:17:49,399 Speaker 1: then when it got huge, too big, and I had 258 00:17:49,400 --> 00:17:51,119 Speaker 1: to pull it back, and you go, why would you 259 00:17:51,160 --> 00:17:53,920 Speaker 1: possibly do that quick break. I'll tell you why when 260 00:17:53,960 --> 00:18:06,960 Speaker 1: we come back, and we are back talking about my 261 00:18:07,040 --> 00:18:10,320 Speaker 1: Nantucket Beach fitness camp. A lot of lessons here for 262 00:18:10,920 --> 00:18:12,640 Speaker 1: those of you who are in the business and those 263 00:18:12,640 --> 00:18:16,240 Speaker 1: of you who are exercising. Do you take vacations? And 264 00:18:16,240 --> 00:18:18,560 Speaker 1: there's so much more to it than that. But I 265 00:18:18,560 --> 00:18:20,639 Speaker 1: was talking about the costs. So T shirts. One of 266 00:18:20,640 --> 00:18:24,440 Speaker 1: the main costs the ad from that little small one, 267 00:18:24,680 --> 00:18:28,760 Speaker 1: it got to be a few more, and then, as 268 00:18:28,760 --> 00:18:33,240 Speaker 1: I alluded to before the break, I pulled back those ads. 269 00:18:33,920 --> 00:18:36,240 Speaker 1: I'll talk about that in a second. Insurance. You gotta 270 00:18:36,280 --> 00:18:40,119 Speaker 1: get your insurance, fitness people. It's not expensive. I am 271 00:18:40,119 --> 00:18:43,879 Speaker 1: a fitness expert in lawsuits now an insurance with with 272 00:18:43,920 --> 00:18:49,240 Speaker 1: trainers and gyms who are uh, you know, having issues injuries. 273 00:18:49,600 --> 00:18:52,920 Speaker 1: You need your insurance. Not expensive and the town required it, 274 00:18:53,440 --> 00:18:57,040 Speaker 1: so that was an expense. I bought a canopy, which 275 00:18:57,080 --> 00:19:02,120 Speaker 1: was my major expense, so it images everything. People would 276 00:19:02,160 --> 00:19:05,480 Speaker 1: show up that canopy, custom canopy on the beach ready 277 00:19:05,520 --> 00:19:09,600 Speaker 1: to go, and then over the years, different things along 278 00:19:09,640 --> 00:19:12,000 Speaker 1: with the T shirts. I did water bottles, I did 279 00:19:12,000 --> 00:19:18,480 Speaker 1: at custom hats, I did towels, and those are marketing 280 00:19:18,560 --> 00:19:22,560 Speaker 1: for me and my company, Tom Hollands Nantucket Beach Fitness 281 00:19:22,600 --> 00:19:28,320 Speaker 1: Camp act Fit, and I designed a logo based on 282 00:19:28,480 --> 00:19:32,160 Speaker 1: an over sand permit for vehicles and made it an 283 00:19:32,200 --> 00:19:35,240 Speaker 1: overstand exercise permit that I used to this day. And 284 00:19:35,280 --> 00:19:37,640 Speaker 1: then finally the permit and that cost has changed over 285 00:19:37,640 --> 00:19:40,240 Speaker 1: the years. And by the way I have gone through 286 00:19:40,520 --> 00:19:43,520 Speaker 1: thanks to twenty two years of doing this, four or 287 00:19:43,640 --> 00:19:46,119 Speaker 1: five different people that I reach out to because I 288 00:19:46,160 --> 00:19:50,880 Speaker 1: have to get permission every single year, and the cost change, 289 00:19:51,200 --> 00:19:53,040 Speaker 1: you know, depending on who the person is. The cost 290 00:19:53,080 --> 00:19:56,480 Speaker 1: of that permit, uh, and that's one of the final 291 00:19:56,520 --> 00:20:00,040 Speaker 1: kind of fixed costs. But when I also start to 292 00:20:00,240 --> 00:20:04,080 Speaker 1: do was build goodwill within Nantucket because I knew I 293 00:20:04,119 --> 00:20:05,840 Speaker 1: had been there for years and I wanted and I 294 00:20:05,880 --> 00:20:07,159 Speaker 1: was going to be there for many years to come. 295 00:20:07,160 --> 00:20:09,000 Speaker 1: I'm gonna be going to Nanatucket for the rest of 296 00:20:09,000 --> 00:20:12,119 Speaker 1: my life. Even when I stopped doing this, which maybe 297 00:20:12,119 --> 00:20:14,960 Speaker 1: in sooner rather than later. Twenty two years a really 298 00:20:14,960 --> 00:20:18,960 Speaker 1: long time. But the Department of Public Works people come 299 00:20:19,040 --> 00:20:22,040 Speaker 1: collecting the garbage at the beach, I would throw them 300 00:20:22,080 --> 00:20:24,080 Speaker 1: and did it this year. Throw them T shirts every year. 301 00:20:25,080 --> 00:20:28,160 Speaker 1: The people who worked, the restaurant workers in that restaurant 302 00:20:28,240 --> 00:20:31,480 Speaker 1: right on the beach walk in there day one through 303 00:20:31,520 --> 00:20:34,640 Speaker 1: them all T shirts. Anyone I would come into contact 304 00:20:34,680 --> 00:20:38,600 Speaker 1: with that was remotely close to the camp, you got 305 00:20:38,640 --> 00:20:42,160 Speaker 1: something smile, a good morning, a T shirt, a hat 306 00:20:43,000 --> 00:20:46,879 Speaker 1: free and I would send them to the town parks 307 00:20:46,880 --> 00:20:49,320 Speaker 1: and wrecked people as well, and to the people at 308 00:20:49,440 --> 00:20:55,040 Speaker 1: the local paper, goodwill through the town all right. And finally, 309 00:20:55,080 --> 00:20:58,280 Speaker 1: even in those first years when couldn't afford anything, they 310 00:20:58,280 --> 00:21:00,679 Speaker 1: wanted of nothing, and I had to give them that 311 00:21:01,119 --> 00:21:04,679 Speaker 1: losing money, but had to go off the gross, I 312 00:21:04,720 --> 00:21:07,920 Speaker 1: found a local charity that had somewhat of a connection 313 00:21:07,960 --> 00:21:10,679 Speaker 1: to and I was donating to that as well, and 314 00:21:10,720 --> 00:21:13,720 Speaker 1: that would go in the ad portion of proceeds donated 315 00:21:13,760 --> 00:21:17,080 Speaker 1: to this charity, all right, and then solely but surely, 316 00:21:17,240 --> 00:21:19,720 Speaker 1: if you build it, they will come. And so that 317 00:21:19,880 --> 00:21:23,280 Speaker 1: five people turned into seven, turned into fifteen, turned into twenty, 318 00:21:23,640 --> 00:21:29,879 Speaker 1: turned into thirty, turned into eighty to a hundred, and 319 00:21:29,960 --> 00:21:34,600 Speaker 1: that was too many. Because I wanted to connect with 320 00:21:34,720 --> 00:21:40,240 Speaker 1: everyone during the camp, give everyone a hello, you know, 321 00:21:40,359 --> 00:21:44,359 Speaker 1: way to go, connect to everybody and that was too many, 322 00:21:44,440 --> 00:21:46,400 Speaker 1: even for the beach, which is a big beach, that's 323 00:21:46,400 --> 00:21:48,840 Speaker 1: a lot of people. And so I hired a trainer 324 00:21:48,920 --> 00:21:52,040 Speaker 1: friend of mine in the business, good at what he does, 325 00:21:53,480 --> 00:21:59,120 Speaker 1: but one or two classes days and I saw he's 326 00:21:59,160 --> 00:22:02,600 Speaker 1: not my philosoph fee right, which is fine, we all 327 00:22:02,640 --> 00:22:06,840 Speaker 1: have different philosophies. But again this started and ended with me, 328 00:22:07,920 --> 00:22:09,639 Speaker 1: and as good as he was at at what he 329 00:22:09,720 --> 00:22:13,880 Speaker 1: did and he is to this day, wasn't my philosophy. 330 00:22:13,920 --> 00:22:16,119 Speaker 1: And even just a couple of exercises were things that 331 00:22:16,600 --> 00:22:19,639 Speaker 1: would say just didn't you know connect? And so I 332 00:22:19,640 --> 00:22:23,880 Speaker 1: had to stop that pretty quickly. And so I thought, 333 00:22:24,040 --> 00:22:26,879 Speaker 1: I have to make this smaller, and why did it 334 00:22:26,920 --> 00:22:29,639 Speaker 1: get bigger too? We started getting noticed. The local paper 335 00:22:29,960 --> 00:22:34,040 Speaker 1: started running stories every so often every couple of years, 336 00:22:34,119 --> 00:22:36,879 Speaker 1: big you know things on the camp. There was a 337 00:22:36,920 --> 00:22:39,760 Speaker 1: local TV station that would interview you know that I 338 00:22:39,840 --> 00:22:41,800 Speaker 1: reached out too, and then I would get interviewed on 339 00:22:42,200 --> 00:22:44,800 Speaker 1: plumb TV back in the day. For those of you 340 00:22:44,840 --> 00:22:48,760 Speaker 1: who any recollection, it was around five or six different markets, 341 00:22:48,800 --> 00:22:51,199 Speaker 1: started by the guys who started Nantucket Nector is just 342 00:22:51,240 --> 00:22:54,760 Speaker 1: really cool. And then I got a national TV segment 343 00:22:54,800 --> 00:23:00,720 Speaker 1: reached out to me coverage there, Vogue magazine on line, 344 00:23:01,359 --> 00:23:04,600 Speaker 1: Personal Trainer Magazine did a whole thing on the camp 345 00:23:04,800 --> 00:23:07,760 Speaker 1: and to talk about that. Shortly and slowly, more and 346 00:23:07,800 --> 00:23:10,800 Speaker 1: more people started charging more and more, but got too big, 347 00:23:11,840 --> 00:23:14,199 Speaker 1: and so I pulled back. You go, what are you crazy? 348 00:23:14,240 --> 00:23:16,840 Speaker 1: This was a lot of money. So we went from 349 00:23:16,840 --> 00:23:21,880 Speaker 1: ten dollars procession to fort and so that's simple math. 350 00:23:22,359 --> 00:23:25,119 Speaker 1: It is, but it isn't because we have expenses and 351 00:23:25,160 --> 00:23:29,480 Speaker 1: all of those things. But we built it up. And 352 00:23:29,480 --> 00:23:31,760 Speaker 1: when I say we, by the way myself and my 353 00:23:31,840 --> 00:23:34,960 Speaker 1: wife and then my kids, I can you know they're 354 00:23:35,000 --> 00:23:37,080 Speaker 1: part of all of this. But I pulled back the 355 00:23:37,119 --> 00:23:41,440 Speaker 1: ads because I wanted to deliver a great product and 356 00:23:41,440 --> 00:23:43,320 Speaker 1: I don't want people walking away saying that was too 357 00:23:43,320 --> 00:23:47,280 Speaker 1: many people. And so he was absolutely willing to make 358 00:23:47,400 --> 00:23:52,600 Speaker 1: less money to deliver a better product. And to this day, 359 00:23:52,880 --> 00:23:55,359 Speaker 1: having just gotten back from the two annual and we 360 00:23:55,400 --> 00:24:01,359 Speaker 1: had mostly the regulars, I want smaller and better, same 361 00:24:01,359 --> 00:24:04,720 Speaker 1: philosophy I have towards exercise, not the quantity of the 362 00:24:04,760 --> 00:24:10,040 Speaker 1: repetitions you do, it's the quality. And I found the 363 00:24:10,080 --> 00:24:14,639 Speaker 1: sweet spot. Two ads, same paper, and that was it. 364 00:24:15,080 --> 00:24:22,320 Speaker 1: No more press Releases website and that's it. So let 365 00:24:22,320 --> 00:24:26,400 Speaker 1: me get into really quickly the unique challenges and then 366 00:24:26,400 --> 00:24:31,879 Speaker 1: the unique moments. So many unique challenges for you fitness 367 00:24:31,960 --> 00:24:33,480 Speaker 1: people out there and those of you who have maybe 368 00:24:33,520 --> 00:24:35,920 Speaker 1: taken by camp and are listening, because we had hundreds 369 00:24:35,920 --> 00:24:39,760 Speaker 1: and hundreds and hundreds of people over the years, sand 370 00:24:41,160 --> 00:24:44,160 Speaker 1: totally different workout. According to research, two and a half 371 00:24:44,240 --> 00:24:49,320 Speaker 1: times more cowards burned because it's challenging. It moves, but 372 00:24:49,520 --> 00:24:52,760 Speaker 1: like everything else in fitness, there's a cost to that. 373 00:24:53,640 --> 00:24:56,960 Speaker 1: So high intensity training, what happens a greater likelihood of 374 00:24:57,000 --> 00:25:01,680 Speaker 1: injuring yourself, and that is exponential. In the sand, so 375 00:25:01,760 --> 00:25:04,320 Speaker 1: much easier to pull a hamstring, pull a groin muscle, 376 00:25:04,560 --> 00:25:07,239 Speaker 1: pull a hip flex or pull a calf muscle. So 377 00:25:07,400 --> 00:25:10,800 Speaker 1: I had to accommodate that. Would you go, Okay, what's 378 00:25:10,800 --> 00:25:14,240 Speaker 1: the big deal. Well, we had campers, and to this 379 00:25:14,320 --> 00:25:16,439 Speaker 1: day have campers that come for one week, come for 380 00:25:16,560 --> 00:25:21,159 Speaker 1: two weeks. They're coming every day, and so you have 381 00:25:21,320 --> 00:25:24,840 Speaker 1: those people, and then you have the one offs. People 382 00:25:24,840 --> 00:25:27,399 Speaker 1: are coming one time, which is awesome, and over the 383 00:25:27,480 --> 00:25:29,480 Speaker 1: years that has gotten less and less as people have said, 384 00:25:29,480 --> 00:25:31,720 Speaker 1: you know what, I'm coming every day, but I have 385 00:25:31,720 --> 00:25:33,800 Speaker 1: to commodate those people and give those people a great 386 00:25:33,840 --> 00:25:36,760 Speaker 1: workout too. So those of you who don't realize what 387 00:25:36,800 --> 00:25:39,560 Speaker 1: a challenge it is to teach group fitness and and 388 00:25:39,600 --> 00:25:42,399 Speaker 1: what risk it is to the people in the class 389 00:25:42,440 --> 00:25:47,480 Speaker 1: with the wrong instructor, it's crazy. So you have all 390 00:25:47,520 --> 00:25:52,399 Speaker 1: different ages, all different fitness abilities, coming for different number 391 00:25:52,400 --> 00:25:55,119 Speaker 1: of days, some back to back, someones. How do I 392 00:25:55,240 --> 00:25:59,000 Speaker 1: give a great workout to all those people? And that's 393 00:25:59,000 --> 00:26:01,200 Speaker 1: how I started to do or did design the camp 394 00:26:01,240 --> 00:26:03,640 Speaker 1: over the years is there's a method to the madness 395 00:26:04,800 --> 00:26:09,600 Speaker 1: and my analogy as I constructed the format in such 396 00:26:09,640 --> 00:26:11,919 Speaker 1: a way that it's like a treadmill. You could go 397 00:26:12,000 --> 00:26:15,639 Speaker 1: as hard or as easy as you wanted. Yes, I 398 00:26:15,680 --> 00:26:19,160 Speaker 1: would push you, but it was ultimately up to you 399 00:26:19,240 --> 00:26:22,439 Speaker 1: to give your best and to do as many you know, 400 00:26:22,560 --> 00:26:25,160 Speaker 1: different sprints and things like that as you could do. 401 00:26:27,320 --> 00:26:30,280 Speaker 1: And that was challenging. How do you give a great 402 00:26:30,320 --> 00:26:33,959 Speaker 1: workout to so many different people of so many different 403 00:26:34,359 --> 00:26:38,840 Speaker 1: abilities and goals coming for different amounts of time. And 404 00:26:38,920 --> 00:26:43,440 Speaker 1: one final really unique challenge on this Most people come 405 00:26:43,440 --> 00:26:45,040 Speaker 1: on Monday, right and they would sign up for one 406 00:26:45,119 --> 00:26:52,520 Speaker 1: day that first Monday of each week, and there are 407 00:26:52,600 --> 00:26:54,320 Speaker 1: many of them deciding whether or not they're going to 408 00:26:54,400 --> 00:26:56,240 Speaker 1: go for a full week, and I say, listen, you 409 00:26:56,280 --> 00:26:58,840 Speaker 1: come for the day one and I did give a 410 00:26:58,920 --> 00:27:01,680 Speaker 1: cheaper rate for one week or two. So if you 411 00:27:01,720 --> 00:27:03,720 Speaker 1: came Monday, you decided to stay for a week or 412 00:27:03,720 --> 00:27:05,760 Speaker 1: two weeks, I would pro rate it. You'd get the 413 00:27:05,800 --> 00:27:11,760 Speaker 1: week workout rate. But here's the thing, how many of 414 00:27:11,760 --> 00:27:14,520 Speaker 1: you understand delayed on st muscle sore nous. I did 415 00:27:14,560 --> 00:27:17,960 Speaker 1: that show that soreness you get two days after your workout, right? 416 00:27:19,200 --> 00:27:24,399 Speaker 1: And then now add the sand in. So many people 417 00:27:25,160 --> 00:27:28,400 Speaker 1: leave Monday of my camp saying yes, it's okay, it's hard, 418 00:27:28,440 --> 00:27:32,600 Speaker 1: but it wasn't that hard. You factor in delayed on set, 419 00:27:32,680 --> 00:27:37,199 Speaker 1: muscle sore nous and the sand doing something totally different. 420 00:27:37,800 --> 00:27:39,600 Speaker 1: Most people aren't working out in the sand. I don't 421 00:27:39,640 --> 00:27:41,600 Speaker 1: care how frequently you work out or how hard you 422 00:27:41,640 --> 00:27:44,240 Speaker 1: work out, totally different. Anything that's different is going to 423 00:27:44,280 --> 00:27:49,600 Speaker 1: get you. And so people leave on Monday. Ah, then 424 00:27:49,600 --> 00:27:53,560 Speaker 1: they wake up Tuesday sore if they went too hard, 425 00:27:55,600 --> 00:27:58,160 Speaker 1: or or Wednesday delayed on set muscles, so horness two 426 00:27:58,200 --> 00:28:01,919 Speaker 1: days later. So I had to give not only a 427 00:28:02,040 --> 00:28:05,280 Speaker 1: great workout to all these different abilities but knowing the 428 00:28:05,359 --> 00:28:08,199 Speaker 1: soreness and that they're gonna come multiple days and I 429 00:28:08,240 --> 00:28:10,400 Speaker 1: want them to come back, but I don't want them 430 00:28:10,400 --> 00:28:12,679 Speaker 1: to be sore they can't. And that's the line I 431 00:28:12,840 --> 00:28:17,040 Speaker 1: used in my first fitness video ever. I don't want 432 00:28:17,040 --> 00:28:18,639 Speaker 1: you to be so sore you can't get out of 433 00:28:18,640 --> 00:28:20,959 Speaker 1: bed in the morning, but just sore enough that I'm 434 00:28:21,000 --> 00:28:23,840 Speaker 1: the first thing you think about when you do. But 435 00:28:23,960 --> 00:28:25,639 Speaker 1: you also need to be able to do it again, 436 00:28:27,320 --> 00:28:33,399 Speaker 1: all right, unique moments, so many roadblocks along the way. 437 00:28:33,640 --> 00:28:37,840 Speaker 1: The Boston Pops used to perform. This was actually the 438 00:28:37,920 --> 00:28:39,520 Speaker 1: last two years. Of the first two years, they didn't 439 00:28:41,080 --> 00:28:43,920 Speaker 1: on the Friday of the first week on the same beach, 440 00:28:43,960 --> 00:28:46,080 Speaker 1: and so they would be building that out, and so 441 00:28:46,120 --> 00:28:49,280 Speaker 1: the town would say, you can't, we're on the camp. 442 00:28:49,280 --> 00:28:51,000 Speaker 1: And again I had to on that day as they 443 00:28:51,000 --> 00:28:54,200 Speaker 1: were building it out. Long story short, I sweet talked 444 00:28:54,240 --> 00:28:57,160 Speaker 1: them and we did it. We worked around it. Huge roadblock, 445 00:28:57,680 --> 00:29:01,200 Speaker 1: building a huge stage on that beach for a Saturday 446 00:29:01,320 --> 00:29:05,640 Speaker 1: show and we had a Friday class. But I figured 447 00:29:05,680 --> 00:29:10,320 Speaker 1: it out and I gave those people T shirts. I 448 00:29:10,400 --> 00:29:12,600 Speaker 1: had to get permission, as I said earlier, every year, 449 00:29:13,760 --> 00:29:16,680 Speaker 1: many different ways, many different people came and went running 450 00:29:16,680 --> 00:29:20,480 Speaker 1: that department. One year, they said, you have to come 451 00:29:20,560 --> 00:29:25,160 Speaker 1: up to our monthly meeting in person. I said, I 452 00:29:25,200 --> 00:29:27,960 Speaker 1: wanted to say, are you crazy? That's a four hour 453 00:29:28,160 --> 00:29:31,320 Speaker 1: three to four hour car ride. Then I have to 454 00:29:31,360 --> 00:29:34,160 Speaker 1: take the ferry over, which is another hour and a half, 455 00:29:34,920 --> 00:29:37,920 Speaker 1: and then I have to wait for a meeting. And 456 00:29:38,240 --> 00:29:53,080 Speaker 1: I said, okay, h and I drove up for a 457 00:29:53,080 --> 00:29:57,440 Speaker 1: couple of hours. I took the ferry over for a 458 00:29:57,480 --> 00:30:02,080 Speaker 1: couple of hours. I got to this meeting, walked to 459 00:30:02,160 --> 00:30:07,360 Speaker 1: this meeting and they said, oh, we're missing a couple 460 00:30:07,400 --> 00:30:09,680 Speaker 1: of people. We're not sure we can have the meeting. 461 00:30:09,680 --> 00:30:11,360 Speaker 1: You have to come back in a month. I said, oh, 462 00:30:11,400 --> 00:30:14,800 Speaker 1: oh my gosh. Luckily they found that person they needed 463 00:30:14,800 --> 00:30:18,000 Speaker 1: for the quore room. He literally shows up, looks at 464 00:30:18,000 --> 00:30:19,360 Speaker 1: me and said, oh, you're the guy who's been holding 465 00:30:19,400 --> 00:30:22,160 Speaker 1: that cap. Yeah, you're good. And I wanted to go, 466 00:30:22,200 --> 00:30:25,880 Speaker 1: are you kidding me? I just spent eight hours getting here, 467 00:30:25,880 --> 00:30:28,640 Speaker 1: I gotta spend eight hours getting back. I got home 468 00:30:28,680 --> 00:30:31,320 Speaker 1: like three four in the morning. But I did it. 469 00:30:31,600 --> 00:30:34,080 Speaker 1: I jumped through the hoops they asked me to. This 470 00:30:34,200 --> 00:30:37,960 Speaker 1: was after years of having it. People tried to do 471 00:30:38,040 --> 00:30:40,320 Speaker 1: the same thing, and one person actually reach out to 472 00:30:40,360 --> 00:30:42,440 Speaker 1: me in in through email and say, can you tell 473 00:30:42,440 --> 00:30:45,520 Speaker 1: me what you do, how much you charge and everything else? 474 00:30:46,040 --> 00:30:48,200 Speaker 1: And I said, well, I do what I think is appropriate. 475 00:30:48,240 --> 00:30:53,520 Speaker 1: You should charge what you believe um you're worth. And 476 00:30:54,600 --> 00:30:59,360 Speaker 1: long story short, they didn't succeed. It's toward people just 477 00:30:59,400 --> 00:31:02,920 Speaker 1: count the number of people on the beach and they 478 00:31:02,960 --> 00:31:04,920 Speaker 1: do the math, the simple math, but they don't know 479 00:31:05,000 --> 00:31:07,800 Speaker 1: the years and the operating in the red and the 480 00:31:08,400 --> 00:31:13,760 Speaker 1: everything I've been talking about, the challenges. One year hysterical 481 00:31:14,800 --> 00:31:19,880 Speaker 1: doing our sprints team sprints fun and all of a sudden, 482 00:31:19,880 --> 00:31:25,240 Speaker 1: four mascots come walking up the beach, like Major League 483 00:31:25,280 --> 00:31:28,480 Speaker 1: Baseball type mascots, you know, like a Hamburger and a gorilla, 484 00:31:28,960 --> 00:31:33,880 Speaker 1: like super expensive thousand dollars suit mascots, and they jump 485 00:31:33,920 --> 00:31:36,600 Speaker 1: into our camp and start doing the exercises with us, 486 00:31:36,600 --> 00:31:41,920 Speaker 1: and then they disappear. Weeks later, I'm googling something with 487 00:31:42,000 --> 00:31:44,840 Speaker 1: my name in it and a video comes up and 488 00:31:44,880 --> 00:31:51,000 Speaker 1: it was someone videotaping in the reads, And what a moment. 489 00:31:51,440 --> 00:31:54,800 Speaker 1: And actually I took the opportunity to say, oh, my 490 00:31:54,840 --> 00:31:58,160 Speaker 1: brothers have finally come to camp, because they come on 491 00:31:58,240 --> 00:32:03,200 Speaker 1: vacation as well, and then finally many many unique moments. 492 00:32:03,520 --> 00:32:08,400 Speaker 1: But there was one year after some fad really tough, 493 00:32:08,760 --> 00:32:13,440 Speaker 1: really hard workout routines started to become popular. Two people 494 00:32:13,440 --> 00:32:15,720 Speaker 1: took the camp when day one, when the camp was over, 495 00:32:15,760 --> 00:32:17,680 Speaker 1: and as I said, can't kill people on Monday. I'm 496 00:32:17,680 --> 00:32:20,680 Speaker 1: not going to kill people anytime. But they came up 497 00:32:20,680 --> 00:32:22,960 Speaker 1: to me after the camp was over day one and said, 498 00:32:23,920 --> 00:32:27,800 Speaker 1: that wasn't hard enough. I looked at them. I knew 499 00:32:28,000 --> 00:32:31,920 Speaker 1: what they did normally as workouts right away, and I said, 500 00:32:31,960 --> 00:32:35,360 Speaker 1: here's your money back. This isn't for you. That's fine. 501 00:32:36,080 --> 00:32:40,040 Speaker 1: It wasn't for them. It was also their fault. As 502 00:32:40,040 --> 00:32:43,120 Speaker 1: I said, this was a treadmill type structure that I 503 00:32:43,160 --> 00:32:48,160 Speaker 1: put together. They needed to push themselves. Topic for another day, 504 00:32:48,480 --> 00:32:50,400 Speaker 1: but at the end of the day, the onus is 505 00:32:50,440 --> 00:32:54,320 Speaker 1: on you. And again the format is such that we 506 00:32:54,400 --> 00:32:57,959 Speaker 1: have iron man people down to someone who's starting their 507 00:32:58,040 --> 00:33:00,360 Speaker 1: routine for the first time get great workouts at this camp. 508 00:33:01,200 --> 00:33:03,600 Speaker 1: It's a treadmill. You go faster, you go slower, you 509 00:33:03,640 --> 00:33:07,320 Speaker 1: do more reps. That's your choice. Okay, personal responsibility, but 510 00:33:07,320 --> 00:33:09,840 Speaker 1: I refunded it. Done kind of story. Let me finish 511 00:33:09,880 --> 00:33:13,320 Speaker 1: with this and this is the most important part this camp. 512 00:33:13,800 --> 00:33:16,040 Speaker 1: Even though I started it so I didn't have to 513 00:33:16,120 --> 00:33:18,200 Speaker 1: sweat and I could pay my bills, pay my rent, 514 00:33:18,320 --> 00:33:22,960 Speaker 1: pay my phone bill at the start, it became so 515 00:33:23,080 --> 00:33:25,719 Speaker 1: much more and it is so much more than money, 516 00:33:26,480 --> 00:33:29,240 Speaker 1: so much more than money. And that was one thing 517 00:33:29,280 --> 00:33:33,080 Speaker 1: that actually a little depressing when the Personal Trainer magazine 518 00:33:33,080 --> 00:33:34,840 Speaker 1: reached out and wanted me to do and I wrote 519 00:33:34,840 --> 00:33:38,400 Speaker 1: a couple of thousand word article on it and shared 520 00:33:38,440 --> 00:33:41,160 Speaker 1: a lot. All they cared about was the money, and 521 00:33:41,200 --> 00:33:43,440 Speaker 1: I get it for your personal trainers out there, and 522 00:33:43,440 --> 00:33:46,480 Speaker 1: that's why I shared much of that here the costs. 523 00:33:47,800 --> 00:33:50,080 Speaker 1: But it's so much more than that. And this goes 524 00:33:50,080 --> 00:33:54,200 Speaker 1: to my entire career, the long term approach that I 525 00:33:54,200 --> 00:33:56,280 Speaker 1: am building a brand, that you are building a brand 526 00:33:56,320 --> 00:33:58,960 Speaker 1: regardless of whether or not you're in fitness, whatever you're doing, 527 00:33:58,960 --> 00:34:03,080 Speaker 1: if you're an entrepreneur. And so, yeah, I was going 528 00:34:03,120 --> 00:34:05,120 Speaker 1: to work in the red for many years. Yeah, I 529 00:34:05,120 --> 00:34:07,240 Speaker 1: was going to give out as much stuff with my 530 00:34:07,320 --> 00:34:09,120 Speaker 1: name on it and my camp name on it as 531 00:34:09,160 --> 00:34:11,440 Speaker 1: possible to build that brand. I was going to refund 532 00:34:11,480 --> 00:34:16,839 Speaker 1: money when someone wasn't satisfied. Fine, so much more than money. 533 00:34:16,880 --> 00:34:20,760 Speaker 1: There's so many positives. It's a family event. People started 534 00:34:20,800 --> 00:34:24,440 Speaker 1: coming with their teenage kids. So many teenage kids use 535 00:34:24,480 --> 00:34:29,239 Speaker 1: it as conditioning now for their fall sports. So much 536 00:34:29,280 --> 00:34:33,759 Speaker 1: more than money. And for me, it's a time to 537 00:34:33,840 --> 00:34:36,800 Speaker 1: spend time with my family. My girlfriend who became my wife, 538 00:34:36,920 --> 00:34:40,080 Speaker 1: we worked together. And the funny thing is she's a 539 00:34:40,120 --> 00:34:44,080 Speaker 1: really you know, she big job, works full time and 540 00:34:44,160 --> 00:34:47,120 Speaker 1: she would check people in to the camp, take money, 541 00:34:47,800 --> 00:34:49,319 Speaker 1: you know, swipe credit cards and now all that kind 542 00:34:49,320 --> 00:34:51,520 Speaker 1: of stuff, and people thought, you know, she was an 543 00:34:51,560 --> 00:34:54,600 Speaker 1: employee of mine. She's she works full time. But we 544 00:34:54,640 --> 00:34:57,080 Speaker 1: got to spend that time together and we got to 545 00:34:57,120 --> 00:35:01,399 Speaker 1: build this together and no kids at the start. Then 546 00:35:01,440 --> 00:35:03,279 Speaker 1: my boys we had to get a babysitter when they 547 00:35:03,280 --> 00:35:06,560 Speaker 1: were babies, and that was an extra expense, losing money again. 548 00:35:07,200 --> 00:35:09,600 Speaker 1: And then they started taking the camp when it was appropriate, 549 00:35:10,360 --> 00:35:13,799 Speaker 1: and now they work the camp and get paid. So 550 00:35:13,840 --> 00:35:17,280 Speaker 1: we are working as a family and spending time together 551 00:35:17,320 --> 00:35:19,879 Speaker 1: as a family doing what I am passionate about. There's 552 00:35:20,000 --> 00:35:26,360 Speaker 1: nothing better money aside. Truthfully, for the past handful of years, 553 00:35:26,760 --> 00:35:29,919 Speaker 1: not even close to being about the money. They also 554 00:35:29,960 --> 00:35:33,719 Speaker 1: see dad and mom working together, and they see dad 555 00:35:33,760 --> 00:35:36,680 Speaker 1: and mom my wife now takes the camp. After checking 556 00:35:36,680 --> 00:35:39,840 Speaker 1: people in, she jumps in and does it. So many positives. 557 00:35:39,880 --> 00:35:42,319 Speaker 1: And that's why I talk about when you exercise at home, 558 00:35:42,360 --> 00:35:47,680 Speaker 1: when you live the life your kids see that so important, 559 00:35:49,680 --> 00:35:55,200 Speaker 1: so important family time, exercise, being healthy, being positive. How 560 00:35:55,239 --> 00:35:59,719 Speaker 1: I interact with the campers again as I call them 561 00:35:59,719 --> 00:36:04,920 Speaker 1: my see that kids are getting up early on vacation. 562 00:36:05,680 --> 00:36:08,040 Speaker 1: They are now older, but at the age they don't 563 00:36:08,080 --> 00:36:13,440 Speaker 1: want to get it. They do am, never complain, and 564 00:36:13,480 --> 00:36:14,880 Speaker 1: I tell them you don't have to do this, this 565 00:36:14,920 --> 00:36:18,000 Speaker 1: is your choice. We're at the point now, as I've 566 00:36:18,040 --> 00:36:21,120 Speaker 1: said twenty two years in, you know, I'd like to 567 00:36:21,520 --> 00:36:25,200 Speaker 1: maybe wind this down. They love it, so I'm doing 568 00:36:25,200 --> 00:36:28,719 Speaker 1: it for that, along with the people who now make 569 00:36:28,840 --> 00:36:33,720 Speaker 1: their vacations around this camp. And so I have made 570 00:36:34,280 --> 00:36:38,080 Speaker 1: lifelong friends. So many people have made lifelong friendships from 571 00:36:38,120 --> 00:36:42,759 Speaker 1: this camp. There are people that have been coming for ten, twelve, fifteen, seventeen, 572 00:36:42,800 --> 00:36:47,440 Speaker 1: twenty years, and I'm helping people look better, feel better, 573 00:36:47,520 --> 00:36:51,840 Speaker 1: and live longer. Yeah, the money was why I started 574 00:36:51,880 --> 00:36:54,319 Speaker 1: to do it, but it was so much more than that. 575 00:36:55,480 --> 00:36:59,319 Speaker 1: And so for those of you fitness people, don't take 576 00:36:59,360 --> 00:37:03,080 Speaker 1: that short site it approach. Let me also say that 577 00:37:03,080 --> 00:37:05,400 Speaker 1: that ad that I run now two ads in the 578 00:37:05,440 --> 00:37:10,000 Speaker 1: same paper, that is more for my personal marketing to 579 00:37:10,120 --> 00:37:12,680 Speaker 1: build my brand, not to get people to come to 580 00:37:12,719 --> 00:37:15,759 Speaker 1: the camp. And so many things have come out of 581 00:37:15,800 --> 00:37:18,239 Speaker 1: that people who have not come to my camp. In 582 00:37:18,280 --> 00:37:20,600 Speaker 1: other words, there's so many people that read that ad, 583 00:37:20,840 --> 00:37:23,600 Speaker 1: some pretty influential people in that area at that time. 584 00:37:24,880 --> 00:37:27,560 Speaker 1: And I've gotten jobs from people who had no desire 585 00:37:27,600 --> 00:37:30,839 Speaker 1: to come to the camp but saw the ad. And 586 00:37:30,880 --> 00:37:34,080 Speaker 1: so that is so much more than just getting people 587 00:37:34,120 --> 00:37:38,279 Speaker 1: to come to the camp. I'm building my brand, and 588 00:37:38,360 --> 00:37:41,720 Speaker 1: far too many people just look at the simple economics, 589 00:37:42,480 --> 00:37:48,960 Speaker 1: not what that is doing long term. All right, looking back, 590 00:37:49,440 --> 00:37:52,239 Speaker 1: what I'm so proud of is that I created something 591 00:37:52,239 --> 00:37:54,680 Speaker 1: out of nothing. I took a risk, as I did 592 00:37:54,719 --> 00:37:56,839 Speaker 1: with my fitness videos, as I did with so much 593 00:37:56,840 --> 00:38:01,640 Speaker 1: in my career. There's no instruct and fitness people truly 594 00:38:01,680 --> 00:38:05,760 Speaker 1: how to do this, and back then you go, whatever, 595 00:38:06,239 --> 00:38:08,840 Speaker 1: it's easier. Now you got the Internet, you can you 596 00:38:08,840 --> 00:38:11,560 Speaker 1: don't have to worry in August the same way because 597 00:38:11,600 --> 00:38:13,879 Speaker 1: you have Zoom and the Internet and so many different 598 00:38:13,880 --> 00:38:16,080 Speaker 1: ways to make money that in this industry, if you 599 00:38:16,120 --> 00:38:18,640 Speaker 1: weren't in the gym. If you weren't teaching a class 600 00:38:18,800 --> 00:38:21,920 Speaker 1: in front of people, you didn't make money. So I'm 601 00:38:21,960 --> 00:38:24,040 Speaker 1: really proud of the fact that I created something that's 602 00:38:24,080 --> 00:38:28,680 Speaker 1: so positive out of nothing, and it's gone on for 603 00:38:28,840 --> 00:38:33,200 Speaker 1: twenty two years. I made my passion my vocation. I 604 00:38:33,239 --> 00:38:37,319 Speaker 1: created something that is unique and special. People are better 605 00:38:37,400 --> 00:38:40,560 Speaker 1: off because of it. And two final points, and that's it. 606 00:38:42,560 --> 00:38:46,160 Speaker 1: Now looking back over twenty years later, subtle tweaks to 607 00:38:46,239 --> 00:38:49,799 Speaker 1: the programming. As I said, But here's the one thing 608 00:38:49,840 --> 00:38:54,160 Speaker 1: I am truly most proud of. My philosophy has not changed. 609 00:38:55,120 --> 00:38:57,480 Speaker 1: The same stuff I was preaching twenty years ago to 610 00:38:57,560 --> 00:39:01,160 Speaker 1: those five people I'm preaching to day and I am 611 00:39:01,200 --> 00:39:07,400 Speaker 1: doing today, and the results speak for themselves. You can say, yeah, 612 00:39:07,520 --> 00:39:11,680 Speaker 1: you're lucky. You're an experiment of one whatever hadn't done 613 00:39:11,719 --> 00:39:17,200 Speaker 1: one iron man now had done a handful of marathons, 614 00:39:17,400 --> 00:39:21,440 Speaker 1: now seventy plus ultras and marathons, had not written a book. 615 00:39:23,040 --> 00:39:25,839 Speaker 1: All of these things came out of taking that risk 616 00:39:26,760 --> 00:39:31,960 Speaker 1: and building that self efficacy and believing in myself. You've 617 00:39:31,960 --> 00:39:34,919 Speaker 1: got to give a time like everything else, and that's 618 00:39:34,920 --> 00:39:38,640 Speaker 1: what works. If you have not yet rated the show. 619 00:39:38,719 --> 00:39:42,400 Speaker 1: Please do so comments leave those as well if you 620 00:39:42,480 --> 00:39:46,319 Speaker 1: can subscribe to the podcast. I hope you enjoyed this, 621 00:39:46,960 --> 00:39:49,759 Speaker 1: whether again you're in the industry or not. Wanted to 622 00:39:49,800 --> 00:39:52,680 Speaker 1: go into a little bit more about people exercising on vacation. 623 00:39:53,360 --> 00:39:57,279 Speaker 1: You get it talk about in other shows. You want 624 00:39:57,280 --> 00:40:00,000 Speaker 1: to reach out Tom h Fit Instagram and Twitter, Tom 625 00:40:00,160 --> 00:40:03,799 Speaker 1: h Fit Fitness Disrupted dot com. You can email me 626 00:40:03,840 --> 00:40:07,280 Speaker 1: through the site there learn more my new virtual Jim 627 00:40:07,320 --> 00:40:10,040 Speaker 1: still adding content to it. Thank you for those many 628 00:40:10,040 --> 00:40:12,640 Speaker 1: of you who have joined already, and thank you for 629 00:40:12,680 --> 00:40:14,799 Speaker 1: being patient as we add so much more to that. 630 00:40:14,880 --> 00:40:17,080 Speaker 1: All my content from all of these years is going 631 00:40:17,160 --> 00:40:21,080 Speaker 1: up there. Okay, I'm sorry. No better value in my 632 00:40:21,160 --> 00:40:24,560 Speaker 1: opinion when it comes to a monthly virtual gym membership. 633 00:40:24,640 --> 00:40:28,400 Speaker 1: So that's Tom holl And Fitness dot com and thank you. 634 00:40:28,400 --> 00:40:30,600 Speaker 1: You know I share these stories with you, so you 635 00:40:30,640 --> 00:40:34,920 Speaker 1: know you see that it's about trust and experience and 636 00:40:35,040 --> 00:40:37,600 Speaker 1: knowledge and passion when it comes to who you listen 637 00:40:37,640 --> 00:40:42,319 Speaker 1: to for your health and wellness advice. And I'm so 638 00:40:42,400 --> 00:40:45,960 Speaker 1: happy you know. People would say back then, aren't you 639 00:40:46,000 --> 00:40:48,200 Speaker 1: afraid of getting old in the fitness industry? Are you 640 00:40:48,280 --> 00:40:51,040 Speaker 1: kidding me? The person I am today and the person 641 00:40:51,120 --> 00:40:55,440 Speaker 1: I am when I started that camp. The value, the knowledge, 642 00:40:55,480 --> 00:40:59,040 Speaker 1: the experience I can bring to you. I'm really kind 643 00:40:59,040 --> 00:41:03,360 Speaker 1: of proud of that. Thank you for listening. And remember 644 00:41:03,360 --> 00:41:06,719 Speaker 1: there are three things we all control. How much we move, 645 00:41:06,880 --> 00:41:09,120 Speaker 1: what we put into our mouths, and our attitudes, and 646 00:41:09,280 --> 00:41:15,359 Speaker 1: that is awesome. I am Tom Holland. This is Fitness Disrupted. 647 00:41:15,840 --> 00:41:24,319 Speaker 1: Believe in Yourself. Fitness Disrupted is a production of I 648 00:41:24,480 --> 00:41:28,000 Speaker 1: heart Radio. For more podcasts from my heart Radio, visit 649 00:41:28,040 --> 00:41:31,319 Speaker 1: the i heart Radio app, Apple Podcasts, or wherever you 650 00:41:31,400 --> 00:41:32,840 Speaker 1: listen to your favorite shows.