WEBVTT - The Cadillac LYRIQ: Malcolm Gladwell meets an Electric Icon - Part Two

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<v Speaker 1>Pushkin.

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<v Speaker 2>This episode is sponsored by Cadillac.

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<v Speaker 1>Okay, what we got is we got one of these

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<v Speaker 1>massive wheelies, the kind that is like three exercise of

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<v Speaker 1>the one you put in overhead.

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<v Speaker 3>Definitely can't.

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<v Speaker 4>You can't carry this on.

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<v Speaker 1>You can't carry that. We've got two standard sized wheelies.

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<v Speaker 1>We got a car seat, car seat bottom. We got

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<v Speaker 1>a stroller, We've got two backpacks.

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<v Speaker 4>Whole bunch of audio recording, a.

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<v Speaker 1>Bunch of audio equipment. This is just warming up. Now,

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<v Speaker 1>we're not putting down the rear seats. I'm in New

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<v Speaker 1>York's Hudson Valley with my producers, Jacob and Joey, who

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<v Speaker 1>are helping me load the trunk of an suv with

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<v Speaker 1>all the luggage, car seats, and kid gear i can find.

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<v Speaker 1>We're calling this the helicopter parent test in the standard

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<v Speaker 1>helicopter twenty first century year. This is what an over

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<v Speaker 1>involved set of parents would take on a weekend daccation

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<v Speaker 1>and maybe a day trip, although you know, realistically you

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<v Speaker 1>could last for several weeks with abound stuff. We got

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<v Speaker 1>here not long before this day. Upstate, we got a

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<v Speaker 1>call a Pushkin HQ an offer to preview the brand

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<v Speaker 1>new all electric SUV that comes on the market next year,

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<v Speaker 1>the lead model in GM's pivot to electrification. I'm Malcolm Glabelle,

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<v Speaker 1>and you're listening to the second of two very special

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<v Speaker 1>episodes for Revision as History. Listeners join me and a

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<v Speaker 1>few friends as we embark on an all electric road trip.

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<v Speaker 1>The helicopter parent test was the start of our day.

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<v Speaker 1>In the Cadillac lyric, We've been favored by one of

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<v Speaker 1>those epically beautiful fall days, leaves turning sun glinting, a cool,

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<v Speaker 1>hushed breeze, sliding over the mountains, putting the lyric through

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<v Speaker 1>its paces. Ended overwhelmingly past the first test. This STUV

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<v Speaker 1>is cavernous enough to comfortably hold kids, parents, maybe even grandparents,

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<v Speaker 1>plus all the gear necessary for an obsessive twenty first

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<v Speaker 1>century parent like me to keep their kid happy for

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<v Speaker 1>at least a day. Even Cadillac's Chief marketing Officer, Melissa

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<v Speaker 1>Grady can relate to driving a jam packed vehicle, which

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<v Speaker 1>is where the rear camera mirror really comes in handy.

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<v Speaker 3>I'm a balloon person, so if I'm going to a party,

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<v Speaker 3>I'll have a lot of balloons in the back of

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<v Speaker 3>my car. Or if you are transporting I've done a

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<v Speaker 3>lot of remodeling lately, so when you're transporting a lot

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<v Speaker 3>of goods in the back of your vehicle or tile,

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<v Speaker 3>that camera.

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<v Speaker 2>Just really works to help see what's behind you. And

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<v Speaker 2>you mentioned the map as well.

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<v Speaker 3>That map is just it's great. Not only does it

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<v Speaker 3>have all the full navigation functionality, but it's very easy

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<v Speaker 3>to plot out your route and put the charging stations in.

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<v Speaker 1>Next up, a delicate bit of driving involving my daughter

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<v Speaker 1>at a high stakes moment in every toddler's day, nap time. Speedy.

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<v Speaker 1>We strapped her into a car seat to find out

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<v Speaker 1>if the Lyrics was quite enough to put her to sleep. Speedy, Okay, Okay, clearly,

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<v Speaker 1>this is a hugely demanding test speed. It's okay, it's okay.

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<v Speaker 1>I think we should drive. She's gonna be fine. I

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<v Speaker 1>think she just once she's she's getting a little used

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<v Speaker 1>to speeding this new experience you're in a car. Tears

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<v Speaker 1>is not the appropriate response to being in a luxury automobile. So, hush, baby,

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<v Speaker 1>don't get cars. Sick, Daddy's gonna buy you a Cadillac Lyric. Okay, one, two, three, Hush.

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<v Speaker 4>Little baby, don't get car. Sick, Daddy's gonna buy you

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<v Speaker 4>Cadillac lyric speeding, Do you have anything to say?

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<v Speaker 1>I think she's fall asleep. I sense the I sense

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<v Speaker 1>the quietude that pretends a deep and dreamless sleep. We

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<v Speaker 1>tuck Speedy back to her crip and set out once

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<v Speaker 1>more over to my friend Dan's place. He owns the

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<v Speaker 1>storage and maintenance garage where every serious gearhead in the

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<v Speaker 1>area keeps their pride and joy the car too nice

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<v Speaker 1>and too precious to keep it home, such as Dan's

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<v Speaker 1>immaculate vintage Cadillac.

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<v Speaker 5>This is a nineteen sixty three coup de Ville. This

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<v Speaker 5>has forty one thousand original miles. Yeah, original interior. It's

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<v Speaker 5>suited with a three to ninety cubic eng engine so

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<v Speaker 5>they all had in sixty three. This is Basildian green paint,

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<v Speaker 5>and of course the correct one inch white wall, or

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<v Speaker 5>else you get in big trouble with the Cadillac community

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<v Speaker 5>if you don't have the right white wall. Yeah.

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<v Speaker 1>Time for what we call the heritage test. Can the

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<v Speaker 1>lyric win over a diehard Caddy enthusiast who thinks the

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<v Speaker 1>last fifty years have all been downhill for the automobile business.

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<v Speaker 1>We lined up Dan's old school Caddy in a parking

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<v Speaker 1>lot next to our lyric. Modernist meet postmodernist. It's funny

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<v Speaker 1>how much this kind of linear dash of the lyric

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<v Speaker 1>still kind of quotes the classic short Cadillac dash.

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<v Speaker 5>Yeah jewelry like in a way.

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<v Speaker 1>Yeah, oh yeah, yeah, it's really surprisingly similar. Our idea

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<v Speaker 1>was to run a classic experiment control versus treatment condition

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<v Speaker 1>cars run in succession over exactly the same route we

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<v Speaker 1>started in Dan's classic Kupe Deville.

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<v Speaker 5>I've got the caddy bug right.

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<v Speaker 1>Now, as they say, and what is it you love about?

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<v Speaker 5>It's like putting on a like a tailored suit. The

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<v Speaker 5>smoothness of this car for nineteen sixty three or any

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<v Speaker 5>of the Cadillacs of that error are just you know,

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<v Speaker 5>above the rest, I believe. Yeah, it really takes you

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<v Speaker 5>back in time driving this car.

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<v Speaker 1>This thing like it feels like we're gliding down the

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<v Speaker 1>road in some giant.

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<v Speaker 5>Ocean liner exactly. And this is you know, this is

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<v Speaker 5>how people traveled back then. You know, they got four

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<v Speaker 5>or five people in the car with the big trunk

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<v Speaker 5>and the suitcases in the back, and you know, taking

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<v Speaker 5>a two hour trip to say, you know, from the

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<v Speaker 5>city to the Adirondacks, and that was that was the

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<v Speaker 5>big trip of the summer.

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<v Speaker 1>Then we get back and we turned it down and say,

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<v Speaker 1>all right, now we drive the same route, only this

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<v Speaker 1>time in the lyric. He's a bit skeptical at first.

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<v Speaker 1>Dan needs gasoling around to feel happy.

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<v Speaker 5>So always bizarre to get into a car and not

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<v Speaker 5>hear an engine. But there is a nice sing if

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<v Speaker 5>you will to this car.

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<v Speaker 1>Could you see what I'm saying? Like how conceptually it's

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<v Speaker 1>it's a modern version of the exact experience we just.

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<v Speaker 5>It has that feel of, you know, putting that tailored

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<v Speaker 5>suit on. It's got that you know, It's just Cadillacs

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<v Speaker 5>always have this I don't know, this extra excellence feel

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<v Speaker 5>when you're driving it, just you know, it has this unrough,

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<v Speaker 5>floating feel.

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<v Speaker 1>Yeah, I'm unhurry, We're all going to be fine, right,

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<v Speaker 1>That's okay.

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<v Speaker 5>It doesn't, it doesn't. I'm in, I'm in the car.

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<v Speaker 5>That's great.

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<v Speaker 1>With Dan gushing over the look of our lyric, I'm

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<v Speaker 1>reminded of something Melissa Grady mentioned in our chat earlier.

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<v Speaker 2>Yeah, I think the design is so much better at

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<v Speaker 2>articulating this than I am. But there are definitely cues

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<v Speaker 2>taken from the past. Really, you know a lot of

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<v Speaker 2>the interior detailing that this book nature using all the

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<v Speaker 2>best materials. So I think when we look at returning

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<v Speaker 2>Cadillac to honestly like the standard of the world, you'll

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<v Speaker 2>see that as you as you look at the older catalacts.

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<v Speaker 1>What's next? What Cadillac can we what can we expect

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<v Speaker 1>from Cadillac.

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<v Speaker 2>So I can't give you details, but I can tell

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<v Speaker 2>you next year is going to be very exciting for Cadillac,

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<v Speaker 2>and exciting on more than one front.

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<v Speaker 1>So come on, you can't even give a say, come on, listen,

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<v Speaker 1>just a hint, come on, just a hint. Well, that's

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<v Speaker 1>enough fun for the day. Time to head home to

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<v Speaker 1>the family. And in case you're wondering, my daughter back home,

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<v Speaker 1>fast asleep, h.

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<v Speaker 4>Little baby, don't guitar sick dad, He's gonna buy you

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<v Speaker 4>Cadillac lyric Is.

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<v Speaker 1>Lyric Is twenty twenty three lyric orders are full. Go

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<v Speaker 1>to Cadillac dot com and complete a pre order from

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<v Speaker 1>model year twenty four to be among the first to

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<v Speaker 1>order a model year twenty four. When available. Safety or

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<v Speaker 1>driver assistant features are no substitute for the driver's responsibility

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<v Speaker 1>to operate the vehicle in a safe manner. Read the

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<v Speaker 1>vehicle's owner's manual for important feature limitations and information. Map

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<v Speaker 1>coverage available in the United States, Puerto Rico, and Canada.

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<v Speaker 1>This episode was produced by Jacob Smith and Joey fishground

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<v Speaker 1>Our editor is Julia Barton, Engineering by Nina Lawrence and

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<v Speaker 1>mastering by Sarah Bugair. Special thanks to Melissa Grady at

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<v Speaker 1>Cadillac and Carl Megliore. I'm Malcolm Glappo.