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Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio.

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Speaker 1: I'm Scarlett Fool and I'm Mike Lynch and I'm Michael

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Speaker 1: barn This is the Bloomberg Business of Sports podcast where

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Speaker 1: we explore the big money issues in the world of sports.

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Speaker 1: And let's start off with a National foot all League.

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Speaker 1: I feel like someone needs to do a song now.

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Speaker 1: Oh guys, it was. It was just heaven. Well, if

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Speaker 1: you're less you're Alliance fan, But other than that, it

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Speaker 1: was it's nice to see week one of the National

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Speaker 1: Football League. Uh. One thing that I did notice, and

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Speaker 1: I saw this at a lot of stadiums, they were packed. Uh,

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Speaker 1: and I was surprised from the fact that you didn't

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Speaker 1: see as much spacing as I thought you would see. Scarlett. Yeah,

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Speaker 1: not only were they packed because most people or the

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Speaker 1: majority of the country now is vaccinated, and uh, most

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Speaker 1: stadiums have come up with protoco all for how to

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Speaker 1: allow live viewers to come in live spectators. Um, you

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Speaker 1: now have TV ratings on the rebound as well a

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Speaker 1: fifteen point nine overnight rating. I don't know the TV

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Speaker 1: rating metrics well enough to know what that means fifteen

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Speaker 1: point nine, but that is up six from last year's opener,

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Speaker 1: which is a big, big boon and I'm sure a

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Speaker 1: sigh relief for Roger Goodell and the NFL and all

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Speaker 1: the various sponsors. Yes, my goodness, and Lynchy. It was

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Speaker 1: a rough day for a lot of Let's say Homer's uh,

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Speaker 1: Let's let's say the Patriots lost, the Lions lost, Scarlett

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Speaker 1: your favorite team, it's got to be the Giants because

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Speaker 1: I'm from New York. Everybody was all in the despare category, Lyndsey.

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Speaker 1: But football is back. It's back, and last year the

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Speaker 1: owners of all the National Football League teams lost four

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Speaker 1: billion dollars with the without fans in the it's very

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Speaker 1: little small v Lynn playing right now, so that was

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Speaker 1: good news. But it was all good good news to

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Speaker 1: see almost every stadium had bright sunshine. The weather looked

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Speaker 1: great across the entire country. And the only place that

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Speaker 1: wasn't sold out was Jacksonville, which served as the home

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Speaker 1: field for the New Orleans Saints because of Hurricane I'd know,

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Speaker 1: they had to move out, and people were kind of

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Speaker 1: worried that would it be a home field advantage for

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Speaker 1: Green Bay or would it be for New Orleans and

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Speaker 1: judging from everything that I read and I saw, it

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Speaker 1: was like favor of Green Bay. But it didn't help

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Speaker 1: because the New Orleans Saints just wiped out the Green

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Speaker 1: Bay Packers thirty eight to three before a paltry crowd

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Speaker 1: barely thirty five thousand. I have seen something that has

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Speaker 1: I don't think I've ever seen Aaron Rodgers benched. Yeah,

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Speaker 1: magazine next week. I'm sure the game show host got benched.

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Speaker 1: Is like, my goodness, gracious, But now and here comes

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Speaker 1: all the speculation is that did he lose? Did you

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Speaker 1: know Rogers lose Foe kiss and blah blah blah blah blah.

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Speaker 1: But let me let me shift it to a business sense.

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Speaker 1: If you are Green Bay and you saw that performance

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Speaker 1: and the packer, you know how the packers are our

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Speaker 1: own There a lot of people in the public own

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Speaker 1: a share of the packers. Are you concerned? I think

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Speaker 1: you want to have him on there because that's in

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Speaker 1: the shareholder's interest and people want to see that. But yeah,

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Speaker 1: those are good questions. I honestly have not followed Aaron

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Speaker 1: Rodgers well enough to know um that much more. I mean,

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Speaker 1: I know he did a Olivia Mutton. Let me let

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Speaker 1: me just be out up front. I know he did

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Speaker 1: Olivia Mon and they broke up and that's about it. Well,

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Speaker 1: he was also with the race car driver Dankot Patrick.

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Speaker 1: Oh see, all right, well there you go. That's why

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Speaker 1: I talked about People Magazine covering this because he's he's

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Speaker 1: a celebrity in its own right, not just as accelerate

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Speaker 1: his exit to Jeopardy host once again. Who knows, but yes,

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Speaker 1: because that post is open now it is. Let me

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Speaker 1: throw this one at you. When two thousand three, in

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Speaker 1: the season opener, the Patriots went up to Buffalo and

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Speaker 1: lost the Bills thirty one to nothing, and they had

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Speaker 1: already won one Super Bowl by then, and the world

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Speaker 1: was about to end here and they wound up going

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Speaker 1: to the Super Bowl and winning at the end of

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Speaker 1: that year. So, as Roger says, there are sixteen games

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Speaker 1: left in the season, maybe he could look back on

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Speaker 1: this thing and just shake his head though come December

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Speaker 1: or so. But it was not an inspiring performance yesterday

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Speaker 1: at all. Let's move on, speaking of football, but let's

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Speaker 1: move on to college football. Oh my goodness, here's more realignment.

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Speaker 1: The Big twelve says, you know what, come on, come on, Cincinnati,

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Speaker 1: Come on, Houston, come on in to our conference. Garlett, Well,

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Speaker 1: what confused me? And I don't know a whole lot

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Speaker 1: about college football. I'm revealing myself to not know a

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Speaker 1: whole lot about certain sports. But the Big twelve is

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Speaker 1: not the Big twelve. For a while, it was the

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Speaker 1: Big ten, and in twelve said it would not expand

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Speaker 1: beyond ten. But now that Oklahoma and Texas are leaving

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Speaker 1: for the SEC, the Big twelve will now add for

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Speaker 1: school so it'll be the Big fourteen until Oklahoman Texas leave,

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Speaker 1: probably before It's it's just kind of messy. Messy, is yes,

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Speaker 1: it's and lynchy this. I think there's one thing that

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Speaker 1: that it comes down to money, money, money, money, money, money, money, money, money, money, money,

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Speaker 1: and that's usually the root of everything. If you want

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Speaker 1: to dig deep enough, you'll find it that the conference

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Speaker 1: that got rated was the American Athletic Conference. And there

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Speaker 1: are schools like Cincinnati in Central Florida who have been

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Speaker 1: clamoring for some uh to validate their their greatness. I

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Speaker 1: guess it's a for lack of a better phrase, and

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Speaker 1: they're always sort of left out of the of the

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Speaker 1: playoff system. But now that they're going to be in

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Speaker 1: the Big Twelve. They're gonna get an awful lot of attention,

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Speaker 1: and they're also to get off a lot more money

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Speaker 1: because teams in the American Athletic Conference receive an average

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Speaker 1: of seven million dollars a year. By joining the Big Twelve,

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Speaker 1: it now pays every school thirty seven million dollars a year.

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Speaker 1: That is going to be adjusted back because they added

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Speaker 1: at three of the league, these two schools that were

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Speaker 1: making seven million dollars a year and I'm going to

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Speaker 1: make between twenty and five million dollars per year. And

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Speaker 1: that can go to a lot of professors, can go

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Speaker 1: to a lot of scholarships and go to US, or

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Speaker 1: go to a lot of equipment and facilities and coaches.

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Speaker 1: You bet you, on and on and on it goes.

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Speaker 1: This got started because of the SEC and the whole

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Speaker 1: thing when they said, you know what, we're gonna have

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Speaker 1: some more teams come in here, and all of the

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Speaker 1: big major conferences said, oh, my goodness, of my goodness,

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Speaker 1: we got to compete with this. And this is why

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Speaker 1: now Scarlett, you're seeing this. It's all about the existing

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Speaker 1: media contracts and and how you play around with all

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Speaker 1: that when they expire when they need to be renegotiated. Um,

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Speaker 1: which you know, ties into what we're also hearing about

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Speaker 1: Direct TV and the Sunday ticket, which is the only

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Speaker 1: reason why anyone seems to get direct TV these days

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Speaker 1: is so that they can get NFL Sunday ticket. Um.

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Speaker 1: That is going to be that that contract is going

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Speaker 1: to be coming up soon, it ends after the two

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Speaker 1: three season and their reports according to CNBC that Amazon

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Speaker 1: is the front runner to sign this multi year deal

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Speaker 1: with the NFL for Sunday ticket. And as the Great

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Speaker 1: Tom Keane Wood said, what a great segu because that

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Speaker 1: that's a great way to get into like he said

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Speaker 1: about the streaming and all of this that's going down, Lynchy,

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Speaker 1: I keep saying this over and over again. I'm an

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Speaker 1: old man and I have said this, and it's like

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Speaker 1: I'm just used to over the weekend. I was just

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Speaker 1: tuning in. It's like, okay, I'm been the dial, I

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Speaker 1: am I I'm looking for the dial and it's like,

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Speaker 1: you know, it's okay, no, no rabbit ears whatever. Streaming

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Speaker 1: now seems to be the way to go. Yeah, and

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Speaker 1: Amazon is gonna run the world pretty soon. We're gonna

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Speaker 1: be flying on an Amazon Airlines. We're gonna be filling

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Speaker 1: up our cars with Amazon oil and gat us. But

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Speaker 1: I don't think Direct TV, which currently holds the rights

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Speaker 1: to the Sunday Ticket, can hold on and can renew. Uh.

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Speaker 1: They get a price point of about three hundred dollars

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Speaker 1: per household, and they're losing money every year. They need

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Speaker 1: five million subscribers just to break even. And right now

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Speaker 1: they're barely a two million. Amazon by the way, we'll

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Speaker 1: come up with the two to two point five billion

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Speaker 1: that c NBC is reported that the Amazon. I mean,

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Speaker 1: well it is it's it's nothing. It's nothing to them

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Speaker 1: at all. And the big thing with Amazon is they

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Speaker 1: can parlay it into merchandise sales. Come on with Sunday Ticket.

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Speaker 1: Hey you're a Detroit Lions fan. While you're watching the

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Speaker 1: Lions today, Hey, you should have a Lion's hatter, a

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Speaker 1: Lions hoodie and our New York Giants hoodie and albut

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Speaker 1: New York Giants slippers for you, scarlett and uh, you know,

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Speaker 1: a blanket for the couch and banners for your son's bedroom.

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Speaker 1: And uh, so they're gonna they're they're gonna really expand

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Speaker 1: and capitalize on it. I see no way that Amazon

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Speaker 1: is not going to get the Sunday ticket when it

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Speaker 1: expires at the end of the twenty three season. Let's

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Speaker 1: talk about the US Open in tennis, and we've got

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Speaker 1: some history that was made. Let's start. Let's start with

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Speaker 1: the women's finals. Congratulations to Emma right a kind of

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Speaker 1: eighteen years old from Britain. It's her first Grand Slam

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Speaker 1: title and she beat nineteen year old Leila Fernandez from Canada.

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Speaker 1: Scarlett did first of all, I'm assuming you you saw

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Speaker 1: the highlights of it. I saw the highlights, and what

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Speaker 1: I'm most excited about is that both these women they're teenagers.

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Speaker 1: So the future of tennis is is is young. It's great.

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Speaker 1: They're both Asian American as well. Rodocanor's mom is Chinese

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Speaker 1: and Fernandez is half Filipina, so that in and of

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Speaker 1: itself just makes me really happy. Yeah, I mean this

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Speaker 1: is this was great to watch this and as you mentioned,

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Speaker 1: this is the future of tennis, which brings me to

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Speaker 1: the dollars and cents of it. Lynch, is this the

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Speaker 1: time now where tennis needs to say you know what,

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Speaker 1: Don't get me wrong. Serena Williams you're one of the greatest,

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Speaker 1: and I can go on. But now we youth must

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Speaker 1: be served. I wouldn't put Serena lt to pasture yet.

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Speaker 1: I wouldn't put djokovicil to pasture yet. But the future

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Speaker 1: does look very bright. These two women that played in

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Speaker 1: the finals, they they're talented, they're athletic, they're charismatic, and

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Speaker 1: they have enthusiasm. You know, I haven't seen many of

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Speaker 1: the players are there. They're they're robotic in nature when

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Speaker 1: they play, and these two had enthusiasm, especially Fernandez employing

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Speaker 1: the crowd to get behind her, and I love it.

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Speaker 1: So the future I think is very, very bright for tennis.

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Speaker 1: And that was a big purse, the biggest person I've

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Speaker 1: ever had. Fifty seven and a half million dollars divided up,

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Speaker 1: I mean the men and the twenty eight women. Which

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Speaker 1: one was it? Was it uh Radikano or was it Fernandez?

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Speaker 1: I forgot which one. But their teacher told them when

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Speaker 1: they were much younger, uh, stop paying attention so much

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Speaker 1: to tennis. You need to pay attention to your classes.

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Speaker 1: And they used that as a motivator to get to

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Speaker 1: this level of the game. And I've never ever heard

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Speaker 1: anyone talk about that for someone who's a professional athlete,

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Speaker 1: because it's all about specialization these days, right. I mean,

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Speaker 1: if you are a kid who has shown some natural

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Speaker 1: gifted ability in any kind of sport, then you are

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Speaker 1: doing that sport year round, um, all the time, and

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Speaker 1: every summer, every spring, every fall, every winter. You're doing that.

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Speaker 1: You're not focusing on anything else. Daniel Medvedev, he won

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Speaker 1: the men's final at the US Opening and he did

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Speaker 1: not teenager. Yeah, well he's he's what what would you say,

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Speaker 1: he's he's twenty five? Oh wait, I thought he was

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Speaker 1: a teenager. My bad. No, I think he and uh

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Speaker 1: he was. He denied the joker chance to uh pass Federer. Uh.

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Speaker 1: And and about the the titles, it is twenty major

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Speaker 1: titles that all three have and he would have won,

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Speaker 1: but it did not happen, and it would have been

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Speaker 1: a Grand Slam in a calendar year. Would have been

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Speaker 1: history for Djokovic, who I never counted it, even when

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Speaker 1: he lost the first two sets. He's been such an

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Speaker 1: animal coming back from down love too and winning so

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Speaker 1: many turns. I think he's done it ten or more times.

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Speaker 1: But Medvedev was just too too strong for him, and uh,

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Speaker 1: joke of the joker will be back. Two and a

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Speaker 1: half million dollars for the men's and women's winner, at

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Speaker 1: one point to five million for the runners up. A

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Speaker 1: pretty good payday. Good to see people back on the seats.

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Speaker 1: And what I love was the enthusiasm. There's nothing beats

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Speaker 1: in New York crowd. I felt a little bit bad

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Speaker 1: for Medvedev because they were buoying him when it was

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Speaker 1: getting near the end and it looked like match point

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Speaker 1: was coming up and Djokovic was crying into his towel.

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Speaker 1: It was very It was an emotional moment, but medved

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Speaker 1: have held that, you know pretty well. I mean some

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Speaker 1: people imagine that that was John macarrel getting booed. There

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Speaker 1: might have been a few hand signals going up towards

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Speaker 1: the crowd. Maybe huh oh, that never happened to John

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Speaker 1: McEnroe ever in his career. What do you what do

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Speaker 1: you think, Scarlett? I mean, you saw a pat crowd

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Speaker 1: for the finals. Is this a great sign that maybe

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Speaker 1: we are now post COVID? And I'm very I think

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Speaker 1: it would be foolish for anyone to say anything is

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Speaker 1: post COVID, but this is kind of what the this

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Speaker 1: is the best case scenario in terms of what the

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Speaker 1: organizers wanted certainly, which is they were able to host

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Speaker 1: the US Open. They had to adapt it for our

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Speaker 1: COVID reality, but um, they had this exciting finish to

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Speaker 1: the men's and the women's UH matches and it went

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Speaker 1: as well as it could have, all things considered, even

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Speaker 1: with the storm early on in the U S Open.

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Speaker 1: You know what, don't worry about the Detroit Lions, folks,

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Speaker 1: And don't worry about By the way, I do want

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Speaker 1: to say this right quick before we wrap this up,

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Speaker 1: Congratulations to Matt Stafford who got traded from Detroit and

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Speaker 1: now is with the Laws Angeles Rams. And yes he

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Speaker 1: was like, you know, the man and he just you know,

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Speaker 1: But I want to shut down this argument. Well, now

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Speaker 1: you see, if he was with Detroit, dudude and have

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Speaker 1: the weapons throw now he had Megatron to throw to.

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Speaker 1: The question is did he have the offensive line that

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Speaker 1: he's got now with the Rams that he had with Detroit.

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Speaker 1: And I'm gonna let you guys debate that out there

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Speaker 1: in the public. But I just had to get it

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Speaker 1: off my chest. Yeah, fine it anyway, this is the

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Speaker 1: Bloomberg business of sports. Podcast. I'm Michael Barrow on Twitter

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Speaker 1: at Big Bar Sports, and there's hope for the Patriots

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Speaker 1: next week they play the Jets, and hope for the Lions.

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Speaker 1: They play in checks and there's always hoping you play

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Speaker 1: Jets always, Mike Lynch. You can follow me at Lynchy

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Speaker 1: w c TV. And I'm Scarlett Foo. I'm at Scarlet

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Speaker 1: Foo on Twitter one t We are here each and

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Speaker 1: every Monday, Wednesday and Thursday exploring the world of money

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Speaker 1: and sports. Your listen Angeable Doomberg Business of Sports on

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Speaker 1: Bloomberg Radio around the world and online wherever you get

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Speaker 1: your funds. M