WEBVTT - A Honest Conversation About Clown's Online w/ Curtiss King 0:00:00.320 --> 0:00:01.120 Speaks to the planet. 0:00:01.120 --> 0:00:02.640 I go by the name of Charlamagne Tha God and 0:00:02.680 --> 0:00:05.040 guess what, I can't wait to see y'all at the 0:00:05.080 --> 0:00:08.440 third annual Black Effect Podcast Festival. That's right, We're coming 0:00:08.480 --> 0:00:11.479 back to Atlanta, Georgia, Saturday, April twenty six at Poeman 0:00:11.560 --> 0:00:14.960 Yards and it's hosted by none other than Decisions Decisions, 0:00:15.000 --> 0:00:17.680 Mandy B and Weezy. Okay, we got the R and 0:00:17.760 --> 0:00:20.439 B Money podcast. We're taking Jay Valentine. We got the 0:00:20.480 --> 0:00:23.040 Women of All Podcasts with Sarah Jake Roberts, we got 0:00:23.079 --> 0:00:25.599 Good Mom's Bad Choices. Carrie Champion will be there with 0:00:25.640 --> 0:00:28.560 her next sports podcast, and the Trap Nerds podcast with 0:00:28.720 --> 0:00:31.320 more to be announced. And of course it's bigger than podcasts. 0:00:31.320 --> 0:00:34.280 We're bringing the Black Effect marketplace with black owned businesses, 0:00:34.400 --> 0:00:37.520 plus the food truck court to keep you fed while 0:00:37.520 --> 0:00:38.080 you visit us. 0:00:38.120 --> 0:00:40.639 All right, listen, you don't want to miss this. 0:00:40.840 --> 0:00:43.440 Tap in and grab your tickets now at Black Effect 0:00:43.560 --> 0:00:45.599 dot Com Flash Podcast Festival. 0:00:46.000 --> 0:00:49.880 Thanks to Chronic Goals, this is not your average show. 0:00:50.400 --> 0:00:54.400 You're now tuned into the Reil mc ain't Big Stairs, 0:00:55.840 --> 0:00:59.840 the Streets Jam. 0:01:03.040 --> 0:01:05.600 Welcome to the gangst the Chronicles podcast, The production of 0:01:05.640 --> 0:01:08.920 iHeart Radio and Black Effect Podcast Network. Make sure you 0:01:09.000 --> 0:01:11.800 download the iHeart app and subscribe to Against the Chronicles. 0:01:11.959 --> 0:01:14.679 For my Apple users, hit the Purple Michael your front screen, 0:01:14.680 --> 0:01:17.240 subscribe to Against the Chronicles, leave a five star rating 0:01:17.240 --> 0:01:20.919 and comment what's happening, What's happening, What's happening, What's appening? 0:01:21.000 --> 0:01:25.080 What's up? Another episode Against the Chronicles podcast, And I 0:01:25.080 --> 0:01:29.720 got some surprising news. Got the Homeboy Og Dazzy D 0:01:30.440 --> 0:01:32.399 about to be joining me in m C eight on 0:01:32.440 --> 0:01:34.959 the podcast here on out. You know I need that. 0:01:35.120 --> 0:01:37.360 I need that third wheel, man. You feel what I'm saying. 0:01:37.360 --> 0:01:39.800 We need that third wheel, and we needed another og, 0:01:40.000 --> 0:01:41.959 not just anybody. Daddy's cracking with you, ma'am. 0:01:42.680 --> 0:01:44.240 Hey man, you know how we do it. Brother, We're 0:01:44.240 --> 0:01:46.119 trying to keep it moving home. You know what I'm saying. 0:01:46.160 --> 0:01:47.640 I'm glad to be part of the team. Brother. 0:01:48.280 --> 0:01:51.760 We'll show you know the Homeboy Dazzy D man Og producer, 0:01:51.920 --> 0:01:55.600 rapper extraord. Now we got another person man that's real hot. 0:01:55.600 --> 0:01:57.240 And hear the night Man coming on with us to 0:01:57.280 --> 0:02:00.720 talk about state of hip hop. Come on, Curtis King 0:02:00.840 --> 0:02:02.760 of Honored man. You know Curtis is like one of 0:02:02.800 --> 0:02:06.720 those intellectual hip hop tights. Man. So I'm honored man 0:02:06.760 --> 0:02:08.680 to have him coming here man with us, Man, come 0:02:08.720 --> 0:02:10.880 in the ghetto one time, man and shocking up with 0:02:10.919 --> 0:02:13.239 the brothers you know on the corner with the forty ounces. 0:02:13.480 --> 0:02:14.640 I'm with it. I'm with it. 0:02:15.000 --> 0:02:17.560 Especially when when I got the call, I didn't pick 0:02:17.560 --> 0:02:19.240 I didn't get to pick up because I was live streaming, 0:02:19.280 --> 0:02:20.440 but I saw I had the call with you and 0:02:20.520 --> 0:02:23.440 G so I know he only hit up. He only 0:02:23.480 --> 0:02:26.600 hit me up when it's important, important business. So I 0:02:26.680 --> 0:02:28.520 appreciate you having me on for. 0:02:28.480 --> 0:02:30.680 Sure, man, you know, and you know, one of the 0:02:30.720 --> 0:02:33.560 things we'd be talking about offline, especially being daddy don't 0:02:33.600 --> 0:02:36.720 have this conversation a couple of times, is that him 0:02:36.800 --> 0:02:39.480 Pop is in this real weird space right now where 0:02:40.760 --> 0:02:42.560 it's a couple of these guys that are rappers. I 0:02:42.560 --> 0:02:44.280 don't even know they was rappers. I know them more 0:02:44.280 --> 0:02:46.919 from their online antis man than anything else. I don't 0:02:46.919 --> 0:02:50.480 hear no music. I can see antics, right, you know, 0:02:50.520 --> 0:02:52.720 whereas in my you know, in our day and time, Man, 0:02:52.760 --> 0:02:54.560 if he was a rapper, you're wreck. You didn't go 0:02:54.639 --> 0:02:56.840 out and you know beat people up. You didn't go 0:02:56.880 --> 0:03:01.040 out and instigate fights and beat and all this other stuff. 0:03:01.040 --> 0:03:02.720 You know what I'm saying. Just wreck you feel what 0:03:02.720 --> 0:03:05.840 I'm saying. We in this real weird space now, and 0:03:05.880 --> 0:03:07.080 I don't know if we do come out of it 0:03:07.160 --> 0:03:07.840 no time soon. 0:03:08.560 --> 0:03:13.200 M Yeah, I think you make a valid point. Ain't 0:03:13.200 --> 0:03:15.120 no mind you. I was born in eighty five, so 0:03:15.160 --> 0:03:18.040 I got to see what life was like before the Internet. 0:03:18.400 --> 0:03:20.080 I got to see what it was like when you 0:03:20.120 --> 0:03:24.119 were an artist and you couldn't lean on the Internet 0:03:24.440 --> 0:03:26.680 to get the worry out about what you're doing. So 0:03:26.720 --> 0:03:29.000 it's like I came into like I'm right there as 0:03:29.000 --> 0:03:31.560 a bridge between you know, some folks who might have 0:03:31.600 --> 0:03:34.080 missed the boat when it comes to the Internet, and 0:03:34.120 --> 0:03:35.080 then some folks. 0:03:34.960 --> 0:03:35.960 Only know the Internet. 0:03:36.360 --> 0:03:38.800 And because of that, I've been able to see, like, 0:03:39.960 --> 0:03:42.040 if they shut it down today, I'm gonna be all right. 0:03:43.440 --> 0:03:45.520 I know five or six things I can do next, 0:03:45.760 --> 0:03:48.040 because I feel like the most important scale that I 0:03:48.160 --> 0:03:52.040 mastered was how to talk to people, how to sell yourself, 0:03:52.920 --> 0:03:54.640 you know, shout out some merds taking me out on 0:03:54.720 --> 0:04:00.440 tour in twenty thirteen, he ain't put no money in 0:04:00.520 --> 0:04:02.280 our pockets in terms of like to start off with, 0:04:02.280 --> 0:04:03.880 it was like, you got if y'all want to make 0:04:03.880 --> 0:04:06.040 it to every date, you got to figure this out 0:04:06.040 --> 0:04:07.760 and how to sell yourself and talk to people. 0:04:07.800 --> 0:04:09.240 And so I'm talking. 0:04:09.080 --> 0:04:12.480 About a whole generation now that is used to only 0:04:12.520 --> 0:04:14.160 being on the internet and then you put them in 0:04:14.160 --> 0:04:15.960 front of somebody to sell a T shirt. 0:04:15.680 --> 0:04:19.280 That fucking lost, and so I'm not used to that. 0:04:19.320 --> 0:04:20.920 So then what they end up doing is coming to 0:04:21.000 --> 0:04:23.280 folks like me who are able to kind of like 0:04:24.080 --> 0:04:27.039 translate it in a way that says, you just got. 0:04:26.880 --> 0:04:27.360 To do more. 0:04:27.440 --> 0:04:30.280 You can't you can't rely upon just your personality, are 0:04:30.320 --> 0:04:33.799 your online presence to get this going. Like the reason 0:04:33.839 --> 0:04:37.320 I can get access to certain interviews and certain people 0:04:37.400 --> 0:04:39.280 is because I had to get my ass out there 0:04:39.320 --> 0:04:40.440 and put feet to pavement. 0:04:41.640 --> 0:04:45.400 Yes, real talk. And you know, with these kids nowadays, man, 0:04:45.680 --> 0:04:47.720 and I don't even want to call them kids necessarily. 0:04:47.760 --> 0:04:51.280 They're grown men, right, man, they're grown men. I might 0:04:51.320 --> 0:04:53.320 even gonna give them a pass to saying they little kids. 0:04:53.320 --> 0:04:55.800 A child to somebody who's nineteen years old. If you 0:04:55.800 --> 0:04:57.359 don't be twenty, you know what the hell going on? 0:04:57.400 --> 0:04:59.600 If you're eighteen, you really know what's going on right, 0:05:00.800 --> 0:05:02.800 I'm seeing these guys. Not to put out them names. 0:05:02.800 --> 0:05:05.160 I'm not here to blash nobody, because that's not what 0:05:05.200 --> 0:05:07.640 we do over here. But you see a lot of 0:05:07.680 --> 0:05:10.600 these guys, man, they've turned into content creators. I hate 0:05:10.600 --> 0:05:13.000 that word, you know, because I've been podcasting, man since 0:05:14.000 --> 0:05:16.960 I think it's twenty thirteen something like that. Man, since 0:05:17.000 --> 0:05:20.719 twenty thirteen, and we got to deal with Charlemagne maybe 0:05:20.800 --> 0:05:24.520 five years later. So I've been doing this a long time, man. 0:05:24.920 --> 0:05:26.800 And it got to the place man where I don't 0:05:26.800 --> 0:05:29.440 even post episodes on YouTube all the time because our 0:05:29.480 --> 0:05:33.760 online our audio following is so strong, and to be 0:05:33.760 --> 0:05:35.680 honest with you, I don't want to be putting the 0:05:35.720 --> 0:05:37.800 same category as some of these other people, you know, 0:05:37.880 --> 0:05:40.440 because that's the one thing. I meet people and they 0:05:40.440 --> 0:05:42.279 say they have a podcast, and I asked them, you know, 0:05:42.440 --> 0:05:45.800 with's your iTunes, you know, your your Apple podcasts one 0:05:45.960 --> 0:05:48.120 or whatever, And they say, no, it's on YouTube, And 0:05:48.120 --> 0:05:50.800 I tell them, man, all the podcasts the audio thing, man. 0:05:51.120 --> 0:05:55.920 You know, it's both because I respected I respected man, 0:05:55.960 --> 0:05:59.640 but it's like, and I don't want to use this word, man, 0:05:59.640 --> 0:06:03.200 but it's real, like almost some some of these dudes 0:06:03.240 --> 0:06:05.120 that like they learned and disabled. Man. You remember they 0:06:05.120 --> 0:06:08.919 had the LD classes. Yeah, yeah, school man. You know 0:06:08.960 --> 0:06:10.679 with some of the homies and like wild and stuff, 0:06:10.680 --> 0:06:13.240 they'll put them in there. It's like at the LD 0:06:13.360 --> 0:06:14.279 section on the internet. 0:06:14.320 --> 0:06:18.000 Now man, Well, I mean, look, I gotta, I gotta. 0:06:18.160 --> 0:06:20.279 I got one of my subscribers that always reminds me 0:06:20.520 --> 0:06:22.280 every time I get frustrated when I see some of 0:06:22.320 --> 0:06:24.440 this shit, She'll be like, don't forget Curtis before you 0:06:24.480 --> 0:06:28.240 get mad. The average reading level is level three or 0:06:28.279 --> 0:06:31.680 grade three. That's the average score. And it got only 0:06:31.720 --> 0:06:35.039 worse after the pandemic. And what I'm recognizing is like 0:06:35.120 --> 0:06:37.200 there was a point in time where it didn't matter, 0:06:37.279 --> 0:06:39.320 like what's your background. You could be the most gangst 0:06:39.320 --> 0:06:41.400 of gangster when you get in that room in any 0:06:41.440 --> 0:06:44.159 English class. If you struggling with them, with them words 0:06:44.520 --> 0:06:47.640 reading through like any I don't care if they the bully, 0:06:47.640 --> 0:06:49.800 no matter what it is, they finish, they finish clown you, right. 0:06:50.080 --> 0:06:52.160 And I think being in that environment forced us to 0:06:52.160 --> 0:06:55.760 be a different different generation of teens, a different generation 0:06:55.839 --> 0:06:57.080 of eventually. 0:06:56.560 --> 0:06:57.360 Twenty year olds. 0:06:57.839 --> 0:06:59.320 You talk about a lot of a lot of the 0:06:59.560 --> 0:07:01.720 young ones are coming up, and I happened to mentor 0:07:01.760 --> 0:07:05.839 a lot of them. I'm recognizing that even their experience 0:07:05.880 --> 0:07:09.200 with music and their expectation is so low because of 0:07:09.240 --> 0:07:09.640 all the. 0:07:09.520 --> 0:07:11.040 Distractions that got in front of them. 0:07:11.360 --> 0:07:14.160 Like what other time have we had where I could 0:07:14.160 --> 0:07:17.240 have the phone open, here, the iPad open the here, 0:07:17.480 --> 0:07:19.880 I could be gaming in front of the TV, I 0:07:19.880 --> 0:07:23.080 could be having music in the background. It don't It 0:07:23.080 --> 0:07:25.960 don't sound like a fun or at least before last year, 0:07:26.000 --> 0:07:28.920 it doesn't sound like a fun activity for them to 0:07:29.000 --> 0:07:32.280 sit there and decipher lyrics or sit there and listen 0:07:32.320 --> 0:07:33.200 to musicianship. 0:07:33.560 --> 0:07:35.840 All they want is quote unquote vibes. 0:07:36.600 --> 0:07:39.440 When I understood that, and I was like, that's why 0:07:39.640 --> 0:07:41.800 that's why you and I are disconnect talking about them. 0:07:41.920 --> 0:07:46.320 That's why we're disconnected because I look for I look 0:07:46.400 --> 0:07:49.560 for my music to be like medicine at times. I 0:07:49.560 --> 0:07:52.120 look for my music to be the difference between fast 0:07:52.160 --> 0:07:53.040 food and soul food. 0:07:53.800 --> 0:07:55.680 Yeah, it's sometimes where you just need to go grab 0:07:55.720 --> 0:07:56.040 something and. 0:07:56.080 --> 0:07:59.200 That's cool, but I need that that food to stick 0:07:59.240 --> 0:08:01.200 to the bone, Like what do we doing? And there's 0:08:01.200 --> 0:08:03.200 so much stuff that I think, like you said, you 0:08:03.240 --> 0:08:06.280 don't know whether or not they're part time artists and 0:08:06.360 --> 0:08:09.320 full time streamers, and uh, I think they trying to 0:08:09.320 --> 0:08:11.840 figure it out too, because I tell you, even I 0:08:11.960 --> 0:08:14.240 just turned forty this year, there's a part of me 0:08:14.320 --> 0:08:16.520 that's like, Okay, well, what is my voice in the space. 0:08:16.760 --> 0:08:20.040 And when I'm realizing, I'm so glad. I'm so glad 0:08:20.080 --> 0:08:23.240 that I'm so glad that y'all in the space. I'm 0:08:23.280 --> 0:08:27.840 so glad that there's there's outlets of wisdom because let 0:08:27.920 --> 0:08:31.640 the industry tell it many you know, this industry that 0:08:33.160 --> 0:08:35.040 I've always had the theory that they take all the 0:08:35.120 --> 0:08:38.560 energy they can, especially out of black men before they forties. 0:08:39.160 --> 0:08:41.440 They take you for your money, your masters, they take 0:08:41.440 --> 0:08:43.199 you for your your your. 0:08:43.080 --> 0:08:46.559 Drive, and all we got left is to hopefully be. 0:08:46.520 --> 0:08:48.920 Able to tell these stories, you know, on podcasts or 0:08:48.920 --> 0:08:51.319 whatever we're doing. But in terms of the creativity that 0:08:51.320 --> 0:08:53.640 everybody got to know about us, that's the first shit 0:08:53.720 --> 0:08:56.640 they take. And it's crazy enough, that's what colonizers do 0:08:56.840 --> 0:08:58.000 when they take over a country. 0:08:58.000 --> 0:08:59.280 The first thing they do is take dart. 0:09:00.360 --> 0:09:04.200 Yeah for real, So really, you know, speaking of Calvinisers 0:09:04.200 --> 0:09:07.000 to go on, you know, On another note, I like 0:09:07.040 --> 0:09:09.280 to travel a lot, man, especially as I get older, 0:09:09.320 --> 0:09:11.120 it's some that I appreciate, you know, to go see 0:09:11.120 --> 0:09:11.520 the world. 0:09:11.559 --> 0:09:11.719 Man. 0:09:11.760 --> 0:09:15.240 I started going to Europe, like maybe two thousand and four, 0:09:15.640 --> 0:09:17.840 two thousand and three, I started going over to England 0:09:17.840 --> 0:09:21.040 and Germany and different places just to see. I was 0:09:21.040 --> 0:09:23.160 going over there on business, but it really became an 0:09:23.280 --> 0:09:26.520 educational thing for me. So we just came back from Aruba. 0:09:27.200 --> 0:09:28.920 You and my wife was out there last week and 0:09:29.640 --> 0:09:32.040 part of this weekend, and the one thing I noticed, man, 0:09:32.160 --> 0:09:34.800 was the amount of Dutch people over there, right, And 0:09:35.480 --> 0:09:38.559 I said, wow, man, these people really conquered the whole world. Man. 0:09:38.559 --> 0:09:41.160 They went over to Africa, you know, that was what 0:09:41.280 --> 0:09:43.640 slavery kidnapped us out of there. Then they came over 0:09:43.720 --> 0:09:45.839 to my islands like a Aruba in different places and 0:09:45.920 --> 0:09:48.760 took those over. And I was looking at their parliament, man, 0:09:48.800 --> 0:09:50.800 that had all of those you know, Dutch people in 0:09:50.800 --> 0:09:52.959 And I'm not nowhere near racist. I'm just keeping the 0:09:53.080 --> 0:09:55.720 one thousand man. And I looked at the stuff we 0:09:55.800 --> 0:09:58.199 got going on here in America while everybody else in 0:09:58.280 --> 0:10:00.600 the rest of the world is kind of serious mm hmm. 0:10:00.920 --> 0:10:02.719 Like I looked at them little kids over there in 0:10:02.760 --> 0:10:05.960 the room. But man, these young kids man, maybe fifteen sixteen, 0:10:06.320 --> 0:10:08.840 they working jobs. They talked to you when they greet 0:10:08.880 --> 0:10:11.640 with their hello, sir, hello man, And I called Kicky 0:10:11.760 --> 0:10:14.240 was tracking o gine. It wasn't like that these little 0:10:14.320 --> 0:10:16.760 dudentes are here working. And I said, man, we really 0:10:16.760 --> 0:10:20.439 are behind man, because I don't taking this disrespect man, 0:10:20.480 --> 0:10:22.320 but some of these little dudies be looking older than 0:10:22.320 --> 0:10:23.920 me and be hitting me up with what's up? Oc. 0:10:24.600 --> 0:10:26.960 Yeah, no, no, because because because that's what happened when 0:10:27.000 --> 0:10:28.839 you hold on this shit. That's what happened when you 0:10:29.280 --> 0:10:33.400 when you don't have a foundation of lean on. You know, 0:10:33.440 --> 0:10:36.800 I'm grateful, like people always make the joke that my 0:10:36.880 --> 0:10:40.160 pops look like milcaelm X, but he more so furious 0:10:40.160 --> 0:10:43.200 styles like that that Poppa was always in the picture 0:10:43.240 --> 0:10:46.680 for me and he never hid anything from me. So 0:10:47.200 --> 0:10:48.839 you know, just like you said earlier, You're like, I'm 0:10:48.880 --> 0:10:51.320 not racist. I'm not either, but I'm not gonna act 0:10:51.320 --> 0:10:53.560 like I don't got eyes. I'm not gonna act like 0:10:53.559 --> 0:10:55.800 I don't see this teacher who happens to be a 0:10:55.840 --> 0:10:58.480 white lady that is talking differently to her white her. 0:10:58.360 --> 0:11:00.000 White students that she tests to her black student. 0:11:00.559 --> 0:11:02.280 And it's like, these are things that I came up, 0:11:02.320 --> 0:11:05.319 you know, coming up in Carson, California, coming up and 0:11:05.440 --> 0:11:07.040 you know, I stayed in down there for a little bit. 0:11:07.240 --> 0:11:10.360 I stayed in you know, uh Loan Beach for a 0:11:10.360 --> 0:11:12.719 little bit. I've seen a little mix and then I 0:11:12.760 --> 0:11:14.920 went to the ie in two thousand and nine and up. 0:11:15.360 --> 0:11:18.440 But I say that to say that I've seen a mix, 0:11:19.320 --> 0:11:21.480 and I do see the same thing that you're saying, 0:11:21.520 --> 0:11:25.360 and that people are aging so quickly because they taking 0:11:25.400 --> 0:11:28.640 on habits that usually you associate with, like you know, 0:11:28.720 --> 0:11:32.679 eighty year old, eighty year old, you know, the smoke 0:11:32.800 --> 0:11:35.240 of the cigarettes. I'm seeing like twenty year old chain 0:11:35.280 --> 0:11:39.040 smoking cigarettes. And I'm like, bro, what you stressing on? 0:11:40.760 --> 0:11:40.920 Man? 0:11:41.360 --> 0:11:43.320 I go back to this track thing. That's a big 0:11:43.360 --> 0:11:47.440 thing part got to figure. 0:11:47.280 --> 0:11:50.280 Out, you know. The funny part of the curtis it's 0:11:50.360 --> 0:11:54.640 like with these young cats, they're almost trying to talk 0:11:54.679 --> 0:11:56.840 to you, like when they talk about age, like it's 0:11:56.920 --> 0:11:59.480 just like it's like a horrible thing to get older. 0:11:59.720 --> 0:12:01.600 And I had asked one of the little cats one day, 0:12:01.600 --> 0:12:03.680 what you plan on dying at thirty five or something? 0:12:03.679 --> 0:12:06.120 Bro Like, like do you plan on not being here. 0:12:06.400 --> 0:12:08.520 And it's like if you're trying to use my age 0:12:08.600 --> 0:12:10.920 to like hurt me and made me feel bad, man, 0:12:10.960 --> 0:12:13.760 my age is my strength. It's about a wisdom. Man. 0:12:13.800 --> 0:12:15.520 This is you know behind these years come a lot 0:12:15.559 --> 0:12:17.160 of tears. I an't been through a lot of stuff. 0:12:17.200 --> 0:12:17.560 Man. 0:12:17.720 --> 0:12:19.920 That really just made me a better husband, made me 0:12:19.960 --> 0:12:23.280 a better father, made me a better businessman, entrepreneur, and 0:12:23.400 --> 0:12:26.240 just a better all around person. Like I was talking 0:12:26.280 --> 0:12:28.600 to Dashy the other day, man, and me and them 0:12:28.640 --> 0:12:31.680 met when we was both we here was that Dashy 0:12:32.040 --> 0:12:34.480 met with Tony Lane Lane with records? 0:12:34.920 --> 0:12:38.280 Yeah about that was about what ninety six ninety seven? 0:12:39.000 --> 0:12:41.560 Yeah, ninety six ninety seven, man, And it goes back 0:12:41.600 --> 0:12:43.160 there far. Man. You know we was in there with 0:12:43.200 --> 0:12:46.920 Sugar Free and you know Quick and all those cats, man, 0:12:47.120 --> 0:12:49.600 and time just flies, man, And I'm a whole different 0:12:49.600 --> 0:12:51.880 person than I was back then. I'm like, that's like 0:12:52.679 --> 0:12:54.800 to me eons ago. Man. I look at some of 0:12:54.800 --> 0:12:56.920 the stuff I used to do back then and be like, man, 0:12:57.000 --> 0:12:58.559 you know it was our own back then, you know 0:12:58.600 --> 0:12:58.959 what I mean? 0:12:59.280 --> 0:13:03.520 Less And I'm still here for real, you know here, 0:13:03.720 --> 0:13:06.079 And I even look at you know, these cats when 0:13:06.080 --> 0:13:06.440 they come. 0:13:06.360 --> 0:13:09.880 To the music and I talked to them, and I 0:13:09.920 --> 0:13:14.120 tell them, it really hasn't changed too much, man, not 0:13:14.120 --> 0:13:16.240 not to me, Not not to me anyway. I think 0:13:16.280 --> 0:13:20.079 it's I think, if anything, is kind of like regrets 0:13:20.120 --> 0:13:21.000 to just a little bit. 0:13:21.480 --> 0:13:21.720 Sure. 0:13:22.720 --> 0:13:24.240 I think we was a little and I'm not one 0:13:24.280 --> 0:13:25.960 of them dudes to be trying to give them a 0:13:25.960 --> 0:13:28.480 little homies heads man and talk about their music or whatever. 0:13:28.559 --> 0:13:31.959 But they just me getting order. I don't feel a 0:13:32.040 --> 0:13:33.640 connection with some of the stuff they're doing. 0:13:34.360 --> 0:13:36.000 Well, you know, you know, I don't. You know, I 0:13:36.000 --> 0:13:36.880 don't hold that to you. 0:13:37.040 --> 0:13:39.000 Is because I don't think they feel a connection to 0:13:39.040 --> 0:13:41.520 what they're listening and making. I don't think they their 0:13:41.559 --> 0:13:44.160 their their goal is connection. I think their goal is 0:13:46.240 --> 0:13:49.960 some level of relatability to the vibe, some relatability to 0:13:50.679 --> 0:13:52.560 this is what I want to have in the background. 0:13:52.600 --> 0:13:56.040 To me, it's no, it's not a coincidence that in 0:13:56.080 --> 0:13:58.360 the same era that you see a lot of the youth, 0:13:58.600 --> 0:13:59.719 and I want to say all of them, because some 0:13:59.760 --> 0:14:02.680 of them do really seek out the stuff from their uncles, 0:14:02.679 --> 0:14:04.679 and then you know, I would be considered unk it 0:14:04.679 --> 0:14:06.480 come looking for me to give them you know, God 0:14:06.520 --> 0:14:09.679 and some music. But for those who are not like that, 0:14:10.520 --> 0:14:13.280 it started dawning on me. A lot of the schools 0:14:13.280 --> 0:14:16.480 failed them too. And because the schools failed them, is 0:14:16.520 --> 0:14:18.800 a trickle down effect, is there's a there's a domino 0:14:18.880 --> 0:14:22.680 effect of if the schools are not doing their job, 0:14:23.400 --> 0:14:27.120 literary literacy rates are down. I watched the video where As, 0:14:27.120 --> 0:14:30.200 a documentary about why rappers are no longer writing anymore, 0:14:30.640 --> 0:14:34.160 and halfway through that documentary, it dawned on me, I 0:14:34.200 --> 0:14:36.360 don't think some of these some of these kids can 0:14:36.400 --> 0:14:40.520 read like legitimately put these ideas together. So the best 0:14:40.560 --> 0:14:44.640 thing they have is their memory, which stiff over exercised, 0:14:45.200 --> 0:14:47.880 and they just wrap whatever comes to them. It doesn't 0:14:47.920 --> 0:14:50.720 have a connection. You gotta really sit down when you 0:14:50.720 --> 0:14:51.000 want to. 0:14:51.000 --> 0:14:52.440 Write like a cube. 0:14:52.440 --> 0:14:54.280 You want to write you know, like like like like 0:14:54.280 --> 0:14:56.560 like some of the the like Biggie like, you want 0:14:56.560 --> 0:14:59.080 to write like Poc. You gotta have some passion first 0:14:59.080 --> 0:15:01.160 of all behind what you do. But you also got 0:15:01.160 --> 0:15:03.480 to have care. And they're living in a time where 0:15:03.480 --> 0:15:07.280 everything is so desensitized, right like they want to have 0:15:07.360 --> 0:15:10.160 you devoid of emotion and just look for a vibe 0:15:10.240 --> 0:15:13.760 or look for a playlist. I think for the first 0:15:13.760 --> 0:15:16.200 time last year. I feel like that was one of 0:15:16.200 --> 0:15:19.160 those what they call a cannon event that shook people 0:15:19.280 --> 0:15:22.040 up out of a hypnosis and they said, well, damn, 0:15:22.800 --> 0:15:24.720 if I want to have an ounce of success that 0:15:24.760 --> 0:15:27.200 I'm seeing with a Kendrick, I gotta do something different. 0:15:28.120 --> 0:15:29.880 You know. You know what's crazy, homie is. 0:15:31.320 --> 0:15:33.520 I remember about four years ago, right, I was at 0:15:33.520 --> 0:15:35.600 the studio we woul shooting video, but we were shooting 0:15:35.600 --> 0:15:39.120 at a recording studio, and man, the studio was immaculated. Bro, 0:15:39.200 --> 0:15:42.920 I'm talking about full press, right. So I talked to 0:15:42.960 --> 0:15:45.280 the owner. I was like, man, I know, you get 0:15:45.280 --> 0:15:46.880 a lot of traffic, you get a lot of business. 0:15:46.920 --> 0:15:50.120 Is the studio beautiful? He was like, he was like, bru. 0:15:50.440 --> 0:15:52.080 The kind of clients we get these days. 0:15:52.080 --> 0:15:54.440 They be youngsters, and when they don't even come in 0:15:54.520 --> 0:15:57.400 with their own beats or producers, first thing they want 0:15:57.440 --> 0:16:01.640 to do is hop on YouTube and pick them YouTube beats. Now, 0:16:01.680 --> 0:16:04.560 I gotta download that, throw that in the doll and 0:16:04.600 --> 0:16:07.160 then they want to get high and then go in 0:16:07.160 --> 0:16:09.360 there freestyle for two or three hours trying to figure 0:16:09.400 --> 0:16:12.160 out until they got enough to make a rap song. 0:16:12.240 --> 0:16:13.840 I was like that, ain't it? 0:16:14.400 --> 0:16:14.640 You know? 0:16:14.720 --> 0:16:16.560 You know that would have got me laughed at the 0:16:16.560 --> 0:16:18.120 studio like I would have never been able to get 0:16:18.120 --> 0:16:20.920 back in there. And there was a point in time 0:16:20.960 --> 0:16:25.400 where you know, relationships was your ultimate value. You could 0:16:25.400 --> 0:16:26.880 have the best beats in the world, you could have 0:16:26.920 --> 0:16:30.320 the best production people. Gotta really sit there, the ones 0:16:30.360 --> 0:16:32.160 who are in charge of that room, gotta really sit 0:16:32.200 --> 0:16:33.480 there and say, do I feel like dealing with this 0:16:33.520 --> 0:16:34.120 nigga today? 0:16:34.520 --> 0:16:35.120 Real talk? 0:16:35.800 --> 0:16:38.400 I'd rather deal with somebody else that's not as talented. 0:16:38.440 --> 0:16:40.640 And that's how I kept getting invited back into the 0:16:40.680 --> 0:16:45.000 TD studios. I wasn't more talented than sound Way, I 0:16:45.080 --> 0:16:47.880 wasn't more talented than Tabs and and all these other 0:16:47.920 --> 0:16:51.560 other Willie b But one thing I was is if 0:16:51.600 --> 0:16:53.760 ILI call me and say two o'clock in the morning, 0:16:53.800 --> 0:16:56.840 can you get those stems to me, I'm gonna be 0:16:56.960 --> 0:16:59.640 like groaning and be mad and shit, but I'm gonna 0:16:59.640 --> 0:17:02.040 still get up and I'm gonna go email that because 0:17:02.120 --> 0:17:04.800 I understand the way that business is conducted, and I 0:17:04.960 --> 0:17:07.560 know the industry. I chose a lot of a lot 0:17:07.560 --> 0:17:09.840 of folks, a lot of and I hate just put 0:17:09.840 --> 0:17:11.680 it on you because it's it's artist, my age. 0:17:11.720 --> 0:17:12.720 I still ain't got that shit. 0:17:13.440 --> 0:17:15.480 They treat this like it's a hobby, and wonder why 0:17:15.520 --> 0:17:19.960 they got hobby results. We gotta if you want this 0:17:20.040 --> 0:17:22.800 to be a business, you gotta really And that's what 0:17:22.840 --> 0:17:25.359 started getting me to questioning things like why do we 0:17:25.480 --> 0:17:28.359 push so hard on streaming when they don't give us 0:17:28.359 --> 0:17:31.960 our data, no emails, no phone numbers. I'm like, you 0:17:32.040 --> 0:17:34.800 can't run a business this way. No business can be 0:17:34.960 --> 0:17:40.480 run successful without data from their customers. Treat us like, 0:17:40.600 --> 0:17:43.080 you know, like like we're customers, because it really is. 0:17:43.119 --> 0:17:45.480 That's what it is. We buy studio time, not to 0:17:45.600 --> 0:17:47.359 use it, just to put it on the ground. 0:17:47.760 --> 0:17:50.840