WEBVTT - Similarities lead to liking

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<v Speaker 1>Welcome to Before Breakfast, a production of iHeartRadio. Good Morning,

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<v Speaker 1>This is Laura. Welcome to the Before Breakfast podcast. Today's

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<v Speaker 1>tip is that similarities lead to liking, So when you

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<v Speaker 1>encounter someone new, by highlighting things you share, you may

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<v Speaker 1>be able to connect more quickly. Today's tip, like some

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<v Speaker 1>other ones will be doing soon, comes from Robert Chaldeeni's

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<v Speaker 1>book Pre Suasion, A Revolutionary Way to Influence and Persuade.

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<v Speaker 1>In Pre Suasion, Chaldeeny asserts that similarities lead to liking,

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<v Speaker 1>which makes sense. If you share common interests or a

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<v Speaker 1>common background with somebody, it can be easier to connect

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<v Speaker 1>and get to know each other, but can lead to

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<v Speaker 1>liking in more unexpected ways too. For instance, Chldeiny notes

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<v Speaker 1>that servers who are coached on echoing their customer's manner

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<v Speaker 1>of speaking were able to increase their tips. Random similarities

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<v Speaker 1>apparently pave the way for liking too. This insight will

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<v Speaker 1>pop up all over the place once you recognize it.

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<v Speaker 1>If you rent cars frequently when you travel, My hunch

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<v Speaker 1>is that you have had a lot of conversations with

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<v Speaker 1>rental car agents about your home state. You hand over

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<v Speaker 1>your driver's license and the agent says something like Tennessee

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<v Speaker 1>Peyton Manning was the best quarterback of all time. Then

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<v Speaker 1>you connect over your shared love of Tennessee football. Maybe

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<v Speaker 1>the next time you rent a car you find out that,

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<v Speaker 1>what a coincidence, the rental car agent's aunt lives in Nashville.

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<v Speaker 1>Maybe another time, the agent wants to go to Dollywood

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<v Speaker 1>next summer. Suddenly you are starting to wonder whether people

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<v Speaker 1>from Tennessee or whatever your home state is make up

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<v Speaker 1>a disproportionate number of rental car agents. Now that could

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<v Speaker 1>be the case, but my guess is that the managers

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<v Speaker 1>who train agents know what Chaldeani pointed out. We like

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<v Speaker 1>people that we perceive as similar So if you want

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<v Speaker 1>a customer to like you, you point out a similarity.

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<v Speaker 1>Since rental car agents have to look at people's driver's licenses,

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<v Speaker 1>this is a quick way to find something to talk about.

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<v Speaker 1>Probably every rental car agent can make some sort of

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<v Speaker 1>connection to a state where many of their renters come from.

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<v Speaker 1>When they start a conversation about your home state, you

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<v Speaker 1>feel connected. This similarity foster's liking, so you can cheerfully

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<v Speaker 1>pass the time while the agent completes your paperwork. If

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<v Speaker 1>an issue comes up, like them not having the sized

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<v Speaker 1>car that you reserved. You are predisposed to liking the

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<v Speaker 1>agent at this point, so everybody stays more calm. If

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<v Speaker 1>rental car agents can do this easily, so can you.

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<v Speaker 1>While you don't want to be manipulative, spotting similarities can

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<v Speaker 1>be helpful in many contexts. At the farmer's market, you

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<v Speaker 1>might notice that one of the vendors is wearing a

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<v Speaker 1>Chicago Cubs baseball hat. You let them know that you

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<v Speaker 1>are a fan too. Next thing you know, you are

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<v Speaker 1>getting too sample the peach crisp that is that vendor's specialty.

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<v Speaker 1>When you're sitting on the patio of a brewery and

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<v Speaker 1>a golden doodle wanders over, you could pet the dog

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<v Speaker 1>and let the owner know you have a golden doodle

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<v Speaker 1>at home as well. Next thing you know, you are

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<v Speaker 1>talking about a great dog groomer she just found who

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<v Speaker 1>has much more convenient appointment times than the place you

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<v Speaker 1>have been going. These similarities make for easy conversations, which

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<v Speaker 1>makes life feel a little more cheerful. We are positively

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<v Speaker 1>disposed to people, and suddenly we are no longer strangers.

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<v Speaker 1>In the meantime, this is Laura, Thanks for listening and

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<v Speaker 1>here's to making the most of our time. Thanks for

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<v Speaker 1>listening to Before Breakfast. If you've got questions, ideas, or feedback,

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<v Speaker 1>you can reach me at Laura at Laura vandercam dot com.

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<v Speaker 1>Before Breakfast is a production of iHeartMedia. For more podcasts

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