1 00:00:00,320 --> 00:00:04,400 Speaker 1: The club expects their golf proth and their assistant pros 2 00:00:04,559 --> 00:00:05,960 Speaker 1: to make sure everything's perfect. 3 00:00:06,640 --> 00:00:08,399 Speaker 2: We want a club row that can play like Tiger, 4 00:00:08,600 --> 00:00:12,520 Speaker 2: teach like butch merchandise like Ralph Lauren, and tell jokes 5 00:00:12,520 --> 00:00:13,080 Speaker 2: like Bob Hope. 6 00:00:13,160 --> 00:00:15,920 Speaker 3: Right, it is absolutely The problem is the amount of 7 00:00:15,920 --> 00:00:17,000 Speaker 3: pay for the amount of work. 8 00:00:17,480 --> 00:00:19,760 Speaker 4: It doesn't mesh for clubs. 9 00:00:19,800 --> 00:00:22,119 Speaker 5: If you don't make these changes, you're not going to 10 00:00:22,120 --> 00:00:24,200 Speaker 5: get the people you want. Your product is going to suffer. 11 00:00:24,520 --> 00:00:26,000 Speaker 5: People are not going to want to come play there, 12 00:00:26,000 --> 00:00:28,159 Speaker 5: They're going to go elsewhere, and you're eventually going to 13 00:00:28,160 --> 00:00:28,880 Speaker 5: go out of business. 14 00:00:29,200 --> 00:00:33,040 Speaker 1: Is seth while helping He's the right guy in the 15 00:00:33,120 --> 00:00:36,800 Speaker 1: driver's seat, But is there a vehicle he can drive 16 00:00:37,400 --> 00:00:38,600 Speaker 1: that can make it any better? 17 00:00:38,920 --> 00:00:41,839 Speaker 2: People are put on earth to make everybody's lives better, right, Like? 18 00:00:42,200 --> 00:00:45,080 Speaker 2: How can he not want to be surrounded by those people? 19 00:00:45,320 --> 00:00:49,720 Speaker 6: Right then? And that's what our PGA professional is. 20 00:00:50,040 --> 00:00:52,600 Speaker 2: You know, it's not perfect, We're not perfect times far 21 00:00:52,680 --> 00:00:53,320 Speaker 2: from perfect. 22 00:00:53,520 --> 00:00:55,720 Speaker 6: We're moving the needle, making a lot. 23 00:00:55,560 --> 00:00:59,560 Speaker 2: Of progress and I hope people are noticing it. But 24 00:00:59,800 --> 00:01:02,640 Speaker 2: that's not the point either, right. The point is leaving 25 00:01:02,680 --> 00:01:05,000 Speaker 2: the room better. And I'm going to keep fighting to 26 00:01:05,040 --> 00:01:10,360 Speaker 2: do that every day. 27 00:01:11,600 --> 00:01:19,040 Speaker 7: Put another log on the fire. Nobody here is to 28 00:01:19,160 --> 00:01:19,839 Speaker 7: give the time. 29 00:01:24,560 --> 00:01:29,399 Speaker 4: Welcome to the fire pit with Matt Janella back for 30 00:01:29,480 --> 00:01:32,520 Speaker 4: episode four of this series of the Club Pro Crisis. 31 00:01:33,280 --> 00:01:36,080 Speaker 4: In episode one, there was some context and history of 32 00:01:36,120 --> 00:01:38,760 Speaker 4: the club pro and there were some baseline issues that 33 00:01:38,800 --> 00:01:43,240 Speaker 4: were identified and discussed. Here's Robin's Manly of Breckenridge, who 34 00:01:43,319 --> 00:01:46,640 Speaker 4: after twenty years as a PGA professional left the industry 35 00:01:46,760 --> 00:01:47,919 Speaker 4: and got into real estate. 36 00:01:48,680 --> 00:01:51,840 Speaker 3: I don't have the perfect answer, but it is absolutely 37 00:01:51,880 --> 00:01:53,960 Speaker 3: the problem is the amount of pay for the amount 38 00:01:54,000 --> 00:01:56,640 Speaker 3: of work, doesn't mesh. 39 00:01:56,840 --> 00:02:00,160 Speaker 4: Episode two was a deeper dive into where we are now. 40 00:02:00,200 --> 00:02:00,960 Speaker 4: Here's but charmon. 41 00:02:01,640 --> 00:02:03,440 Speaker 1: This is where we are, this is where we have 42 00:02:03,640 --> 00:02:07,720 Speaker 1: arrived at this position now. And there are so many 43 00:02:07,880 --> 00:02:12,640 Speaker 1: golf pros in the country today, head pros they can't 44 00:02:12,639 --> 00:02:16,320 Speaker 1: break eighty, that don't really know how to teach. Their 45 00:02:16,440 --> 00:02:18,919 Speaker 1: job is to sell shirts and hats and stuff and 46 00:02:19,440 --> 00:02:21,400 Speaker 1: clubs in the pro shops so the club can make 47 00:02:21,480 --> 00:02:23,680 Speaker 1: money on it. And they're paid a salary to do 48 00:02:23,760 --> 00:02:26,280 Speaker 1: that or maybe a small percentage of it. Well, that 49 00:02:26,600 --> 00:02:28,280 Speaker 1: to me is not a golf pro. That's a clerk 50 00:02:28,919 --> 00:02:32,200 Speaker 1: that's a golf pro, a guy that handles all the 51 00:02:32,280 --> 00:02:36,399 Speaker 1: teaching and clinics and everything. The men's associating women's association. 52 00:02:37,200 --> 00:02:38,760 Speaker 1: The clubs have taken all that over. 53 00:02:38,840 --> 00:02:40,560 Speaker 6: Committees run all those things. 54 00:02:40,320 --> 00:02:45,480 Speaker 1: Now, but yet the club expects their golf pros and 55 00:02:45,520 --> 00:02:49,160 Speaker 1: their assistant pros to make sure everything's perfect. Everything has 56 00:02:49,200 --> 00:02:51,200 Speaker 1: to be run right. We need this is what we 57 00:02:51,240 --> 00:02:54,119 Speaker 1: need to do. You go to apply for a job 58 00:02:54,160 --> 00:02:57,160 Speaker 1: today and you sit down with a committee that's doing 59 00:02:57,200 --> 00:02:59,200 Speaker 1: the interview and they're telling you, this is what we 60 00:02:59,240 --> 00:03:01,720 Speaker 1: need you to do. This is this is the pro 61 00:03:02,120 --> 00:03:04,280 Speaker 1: we want. This is what we want from our pro time. 62 00:03:04,880 --> 00:03:06,239 Speaker 1: What are you going to pay me? Well, this is 63 00:03:06,280 --> 00:03:08,040 Speaker 1: what we're paying to go. Really you want all that 64 00:03:08,120 --> 00:03:13,120 Speaker 1: for this and that sounds cruel, but that's reality. 65 00:03:13,880 --> 00:03:17,840 Speaker 4: And episode three was discussing some possible solutions. Here's Shane 66 00:03:17,960 --> 00:03:20,600 Speaker 4: Ryan again, who wrote the story for Golf Digest in 67 00:03:20,639 --> 00:03:23,959 Speaker 4: May of twenty twenty two, entitled the Club pro Crisis. 68 00:03:24,680 --> 00:03:26,960 Speaker 5: Yeah, in terms of fixing it, you know, the really 69 00:03:26,960 --> 00:03:29,480 Speaker 5: interesting thing I found when I started this, I thought 70 00:03:29,520 --> 00:03:31,040 Speaker 5: it would be a money thing that you know, they 71 00:03:31,080 --> 00:03:33,600 Speaker 5: weren't making enough money. That's really not the case. You know, 72 00:03:33,639 --> 00:03:36,960 Speaker 5: some head pros make really good money. Money for assistance 73 00:03:37,000 --> 00:03:39,200 Speaker 5: even has gone up, you know, quite well in the 74 00:03:39,280 --> 00:03:42,200 Speaker 5: last five to ten years. The problem is time. The 75 00:03:42,320 --> 00:03:45,360 Speaker 5: time is the thing that's killing them, and especially for 76 00:03:45,440 --> 00:03:47,680 Speaker 5: young people, either who are still in the industry but 77 00:03:47,720 --> 00:03:49,800 Speaker 5: thinking of getting out or the ones who did get out. 78 00:03:50,160 --> 00:03:52,640 Speaker 5: They're looking at the head pros they worked under, who 79 00:03:52,640 --> 00:03:54,480 Speaker 5: may have had the dream job right that they said, 80 00:03:54,520 --> 00:03:56,240 Speaker 5: this is where I want to be. And what they 81 00:03:56,240 --> 00:03:58,280 Speaker 5: see is that that head pro never sees his children, 82 00:03:58,320 --> 00:04:00,720 Speaker 5: that hed pro got divorced, he's an alcoholic, he's depressed. 83 00:04:00,880 --> 00:04:03,840 Speaker 5: Whatever the case is, they go, even the dream job 84 00:04:03,920 --> 00:04:06,880 Speaker 5: is doesn't look good. It's kind of terrible. And so 85 00:04:07,600 --> 00:04:10,960 Speaker 5: time is the critical issue. So you need to instead 86 00:04:10,960 --> 00:04:13,000 Speaker 5: of paying your assistant twenty thousand dollars more in your 87 00:04:13,000 --> 00:04:15,400 Speaker 5: head pro twenty thousand dollars more, you need to hire 88 00:04:15,440 --> 00:04:19,039 Speaker 5: another assistant, which is more expensive, right, but that's the thing. 89 00:04:19,600 --> 00:04:22,240 Speaker 5: More people is the only thing that reduces the collective 90 00:04:22,279 --> 00:04:25,200 Speaker 5: hours that everybody has to work. And the solution is 91 00:04:25,279 --> 00:04:28,560 Speaker 5: simple in that sense, but not simple for these clubs 92 00:04:28,600 --> 00:04:32,320 Speaker 5: to actually do because it is obviously a budgetary. 93 00:04:31,760 --> 00:04:33,719 Speaker 4: Cost is seth while helping. 94 00:04:35,080 --> 00:04:37,240 Speaker 5: You know, I think the PGA of America is doing 95 00:04:37,240 --> 00:04:39,960 Speaker 5: absolutely everything they can. I left thinking that, you know, 96 00:04:40,000 --> 00:04:43,719 Speaker 5: they understand the problem. I think there's limits to what 97 00:04:43,760 --> 00:04:46,120 Speaker 5: they can do, you know, I think they are They're 98 00:04:46,120 --> 00:04:49,400 Speaker 5: not a labor union, but they are providing mental health 99 00:04:49,920 --> 00:04:52,680 Speaker 5: counseling for people. They have, you know, tons of programs 100 00:04:52,680 --> 00:04:54,880 Speaker 5: to try to get people into the industry, and I think, 101 00:04:54,880 --> 00:04:57,839 Speaker 5: you know, in terms of the consultancy stuff when they're hired, 102 00:04:57,880 --> 00:04:59,880 Speaker 5: I think they are spreading the message to clubs that 103 00:05:00,080 --> 00:05:02,560 Speaker 5: these are the changes you should make. So I think 104 00:05:02,600 --> 00:05:03,880 Speaker 5: their heart is in the right place, and they have 105 00:05:03,960 --> 00:05:05,960 Speaker 5: the best of intentions, and I think they are doing good. 106 00:05:06,279 --> 00:05:08,640 Speaker 5: But I think that just by the nature of their organization, 107 00:05:09,120 --> 00:05:11,480 Speaker 5: you know, they can't wave a magic wand and change 108 00:05:11,520 --> 00:05:12,080 Speaker 5: this overnight. 109 00:05:12,640 --> 00:05:14,760 Speaker 1: And this is why I'll go back to seth. Wow, 110 00:05:15,600 --> 00:05:20,159 Speaker 1: he's the right guy in the driver's sept But is 111 00:05:20,160 --> 00:05:22,680 Speaker 1: there a vehicle he can drive that can make it 112 00:05:22,680 --> 00:05:25,440 Speaker 1: any better? Is he driving a Volkswagen or is he 113 00:05:25,520 --> 00:05:28,120 Speaker 1: driving a Mercedes? You know, well, what can we do 114 00:05:28,200 --> 00:05:30,760 Speaker 1: to make all of this better, To make make the 115 00:05:30,800 --> 00:05:33,760 Speaker 1: game better, make it better for all the people involved 116 00:05:33,800 --> 00:05:34,000 Speaker 1: in it. 117 00:05:34,360 --> 00:05:34,800 Speaker 8: I don't know. 118 00:05:35,680 --> 00:05:38,080 Speaker 4: Before we get to my conversation with Seth Wall, the 119 00:05:38,120 --> 00:05:41,000 Speaker 4: CEO of the PGA of America since twenty eighteen, I 120 00:05:41,040 --> 00:05:43,880 Speaker 4: want to thank a few sponsors who make this podcast possible. 121 00:05:44,360 --> 00:05:47,920 Speaker 4: Let's start with AG one by Athletic Greens Nutrition made 122 00:05:48,000 --> 00:05:51,200 Speaker 4: powerfully Simple. You've seen the ads and thought, what is that. 123 00:05:51,800 --> 00:05:54,359 Speaker 4: It's your daily supply of nutrients and gut health. 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Go to Dormy Workshop 134 00:06:27,120 --> 00:06:30,400 Speaker 4: dot com and use promo code fire Pit fifteen for 135 00:06:30,480 --> 00:06:34,080 Speaker 4: fifteen percent off your next purchase. Or go to the 136 00:06:34,080 --> 00:06:37,159 Speaker 4: Pit shop at Firepitcollective dot com and order one of 137 00:06:37,160 --> 00:06:40,680 Speaker 4: our dormy gift boxes which includes a new firepit headcover 138 00:06:40,800 --> 00:06:44,280 Speaker 4: and matching stash bag. Plus you get a sweater, hat 139 00:06:44,320 --> 00:06:47,680 Speaker 4: and T shirt. Okay, time now for my conversation with 140 00:06:47,720 --> 00:06:50,479 Speaker 4: Seth Waugh, CEO of the PGA of America for the 141 00:06:50,560 --> 00:06:53,960 Speaker 4: last five years. Waw is the former CEO of Deutsche Bank, 142 00:06:54,040 --> 00:06:56,720 Speaker 4: and prior to that, he was the CEO of Quantitative 143 00:06:56,760 --> 00:06:59,960 Speaker 4: Financial Strategies and he was the co head of Global 144 00:07:00,160 --> 00:07:04,080 Speaker 4: Debt Markets at Merrill Lynch. In other words, the man 145 00:07:04,160 --> 00:07:08,000 Speaker 4: knows a lot about money and leadership. He's incredibly well 146 00:07:08,000 --> 00:07:10,440 Speaker 4: connected and respected in the world of golf. He's a 147 00:07:10,480 --> 00:07:13,320 Speaker 4: member at some of the most prestigious clubs in the country, 148 00:07:13,440 --> 00:07:15,400 Speaker 4: and he worked with the PGA Tour to create the 149 00:07:15,440 --> 00:07:18,840 Speaker 4: Deutsche Bank Championship in Boston. He met his current wife, 150 00:07:18,880 --> 00:07:21,560 Speaker 4: Jane on a driving range. Wah has five kids, and 151 00:07:21,560 --> 00:07:24,640 Speaker 4: one of his sons, Clancy, played at Wake Forest and SMU. 152 00:07:25,400 --> 00:07:27,760 Speaker 4: Under his reign as CEO of the pg of America, 153 00:07:27,920 --> 00:07:32,160 Speaker 4: Waw has created a member Deferred Compensation Plan, a retirement 154 00:07:32,200 --> 00:07:35,880 Speaker 4: program for his twenty eight thousand pros. The program was 155 00:07:35,920 --> 00:07:38,600 Speaker 4: deemed a heavy lift and a huge success, with an 156 00:07:38,640 --> 00:07:41,560 Speaker 4: aim at improving the lives of his membership and to 157 00:07:41,680 --> 00:07:44,240 Speaker 4: help in an effort to recruit new members and or 158 00:07:44,360 --> 00:07:48,560 Speaker 4: retain current members. Waw, who's sixty five, has also been 159 00:07:48,600 --> 00:07:50,360 Speaker 4: at the wheel of the move of the pg of 160 00:07:50,400 --> 00:07:55,040 Speaker 4: America headquarters from South Florida to Frisco, Texas. It's a 161 00:07:55,160 --> 00:07:58,680 Speaker 4: six hundred acre piece of land with two championship courses, 162 00:07:58,920 --> 00:08:03,040 Speaker 4: a lit par three two acre putting course, an Omni resort, 163 00:08:03,080 --> 00:08:05,720 Speaker 4: and a one hundred and six thousand square foot building 164 00:08:05,920 --> 00:08:09,680 Speaker 4: which has an indoor golf performance lab and interactive exhibits 165 00:08:09,960 --> 00:08:13,280 Speaker 4: that inform visitors about the history of the PGA of America. 166 00:08:13,960 --> 00:08:17,120 Speaker 4: This was a five hundred million dollar partnership with Omni 167 00:08:17,160 --> 00:08:21,360 Speaker 4: Stillwater Woods, the City of Frisco, its economic and community 168 00:08:21,400 --> 00:08:25,320 Speaker 4: development corporations, and the Frisco Independent School District, and they 169 00:08:25,360 --> 00:08:28,440 Speaker 4: already have on the books twenty six future pg of 170 00:08:28,480 --> 00:08:32,440 Speaker 4: America championships. In one article in the PGA of America website, 171 00:08:32,480 --> 00:08:35,160 Speaker 4: Waw is quoted as saying, I think it's one of 172 00:08:35,200 --> 00:08:38,160 Speaker 4: those very few cases where the reality is better than 173 00:08:38,160 --> 00:08:41,600 Speaker 4: the dream, which brings us now to the reality of 174 00:08:41,679 --> 00:08:44,640 Speaker 4: the club pros in which for many of them has 175 00:08:44,720 --> 00:08:47,599 Speaker 4: looked a little more like a nightmare. This is my 176 00:08:47,720 --> 00:08:51,240 Speaker 4: conversation with Seth Waw, which took place last October, So 177 00:08:51,320 --> 00:08:53,000 Speaker 4: keep that in mind when I get to the question 178 00:08:53,040 --> 00:08:59,240 Speaker 4: about Live. I know you're busy. I really appreciate you 179 00:08:59,280 --> 00:09:02,040 Speaker 4: taking this time. I got into some hot water on 180 00:09:02,080 --> 00:09:06,680 Speaker 4: Twitter because I was in a podcast and someone asked me, 181 00:09:06,720 --> 00:09:08,319 Speaker 4: what are you excited about? And I said, oh, we're 182 00:09:08,320 --> 00:09:11,600 Speaker 4: doing a docuseries on the dreamers, these mid level tour 183 00:09:11,679 --> 00:09:16,400 Speaker 4: pros who are risking everything to chase the dream of 184 00:09:16,440 --> 00:09:19,520 Speaker 4: playing golf professionally and earn a living playing golf professionally. 185 00:09:19,520 --> 00:09:21,679 Speaker 4: And I said, you know, it's there's something wonky out there, 186 00:09:21,679 --> 00:09:25,440 Speaker 4: because the pool of people who can shoot sixty five 187 00:09:25,520 --> 00:09:28,080 Speaker 4: on any given day is getting bigger, the pool of 188 00:09:28,120 --> 00:09:30,880 Speaker 4: people who can earn a living playing professional golf is 189 00:09:30,920 --> 00:09:34,480 Speaker 4: getting smaller. I said, you know, as opposed to the 190 00:09:34,520 --> 00:09:37,720 Speaker 4: club pros, you know, in some cases can't break eighty 191 00:09:37,840 --> 00:09:40,959 Speaker 4: and they you know, they they they can make an earnest, 192 00:09:41,000 --> 00:09:43,200 Speaker 4: They can make an honest living out there, you know, 193 00:09:43,360 --> 00:09:45,800 Speaker 4: making on up to one hundred and fifty grand a year, 194 00:09:46,320 --> 00:09:49,880 Speaker 4: where these club pro these dreamers are going backwards eighty 195 00:09:49,880 --> 00:09:51,680 Speaker 4: to one hundred thousand a year. Well it was a 196 00:09:51,679 --> 00:09:54,080 Speaker 4: bit of a throwaway line. I shouldn't even have included 197 00:09:54,480 --> 00:09:58,640 Speaker 4: a comparison to club pros, you know, But I was 198 00:09:58,679 --> 00:10:01,240 Speaker 4: just trying to show the example of even you know. 199 00:10:01,720 --> 00:10:04,560 Speaker 4: And then well that clip got cut out. It got 200 00:10:04,559 --> 00:10:07,840 Speaker 4: put out on Twitter, and I got like an onslaught 201 00:10:07,880 --> 00:10:11,920 Speaker 4: of negative negativity from club pro saying, first of all, 202 00:10:11,960 --> 00:10:13,640 Speaker 4: I don't make one hundred and fifty grand. Second of all, 203 00:10:13,679 --> 00:10:15,560 Speaker 4: I work eighty hours a week. Third of all, like 204 00:10:15,640 --> 00:10:17,480 Speaker 4: you know, and I was like, well, hold on, I'm 205 00:10:17,520 --> 00:10:20,320 Speaker 4: not trying to pick a fight with club pros. I 206 00:10:20,360 --> 00:10:23,240 Speaker 4: was just trimply trying to you know, this got clipped, 207 00:10:23,280 --> 00:10:25,760 Speaker 4: I said, in full context, I talked about club pros 208 00:10:25,800 --> 00:10:28,520 Speaker 4: for forty five seconds in a one hour podcast. I 209 00:10:28,559 --> 00:10:31,600 Speaker 4: was talking about you know, mid level tour pros and 210 00:10:31,640 --> 00:10:34,360 Speaker 4: what we're doing as a docu series. And I said, 211 00:10:34,360 --> 00:10:38,720 Speaker 4: but welcome to Twitter, man, Yeah, no shit, right. But 212 00:10:38,800 --> 00:10:42,640 Speaker 4: what ended up happening seth is I I did get 213 00:10:42,760 --> 00:10:44,840 Speaker 4: you know, there was five percent who just got really 214 00:10:44,880 --> 00:10:46,640 Speaker 4: personal and nasty, and I was like, oh my god, 215 00:10:46,640 --> 00:10:49,240 Speaker 4: I can't even deal with that. But then I did 216 00:10:49,320 --> 00:10:52,240 Speaker 4: listen to a lot of people who were like, hold on, 217 00:10:52,280 --> 00:10:55,280 Speaker 4: you know, club pro has their own grind, you know. 218 00:10:55,320 --> 00:10:57,880 Speaker 4: And I was like, hey, I hey fair, you know, 219 00:10:58,160 --> 00:11:01,199 Speaker 4: just like Superintendent, like the agronomy aspect of the game too, right, 220 00:11:01,720 --> 00:11:03,400 Speaker 4: And I said, maybe this is an opportunity for me 221 00:11:03,480 --> 00:11:06,160 Speaker 4: to learn more about Club pros more, learn more about 222 00:11:06,200 --> 00:11:10,280 Speaker 4: what's going on. And so obviously, you know, I've now 223 00:11:10,800 --> 00:11:14,079 Speaker 4: interviewed upwards of eight different clipro giving me their all 224 00:11:14,080 --> 00:11:17,280 Speaker 4: different perspective, and I've got Shane Ryan coming on, and 225 00:11:17,320 --> 00:11:21,359 Speaker 4: I got all these different voices, and I thought, you know, obviously, 226 00:11:21,480 --> 00:11:24,559 Speaker 4: you being you and where you sit, this is a 227 00:11:24,559 --> 00:11:27,120 Speaker 4: great opportunity hear from you and I and I wanted 228 00:11:27,160 --> 00:11:29,160 Speaker 4: to start with you know, and I know you've told 229 00:11:29,160 --> 00:11:31,120 Speaker 4: me this, but I'd love to hear it again. Why 230 00:11:31,120 --> 00:11:34,600 Speaker 4: did you feel so inclined to jump in here and 231 00:11:34,679 --> 00:11:38,680 Speaker 4: try to help, you know, PGA Pros. Why did you 232 00:11:38,960 --> 00:11:41,720 Speaker 4: feel the desire and need to like get involved. 233 00:11:42,559 --> 00:11:45,600 Speaker 2: Yeah, well, look, you know my you know my background, 234 00:11:45,960 --> 00:11:48,959 Speaker 2: but I you know, I come from the son of 235 00:11:49,000 --> 00:11:51,040 Speaker 2: a couple of teachers. My father is a teacher and 236 00:11:51,080 --> 00:11:53,319 Speaker 2: a coach, and you know, I thought that's what I 237 00:11:53,320 --> 00:11:56,120 Speaker 2: would do, frankly, and somehow I found myself on Wall 238 00:11:56,120 --> 00:11:58,520 Speaker 2: Street and spent you know, thirty five years there and 239 00:11:59,080 --> 00:12:02,520 Speaker 2: have zero regret and had a great run and a 240 00:12:02,520 --> 00:12:05,319 Speaker 2: great experience. I'm really glad I did it. And then 241 00:12:05,360 --> 00:12:08,480 Speaker 2: I got asked to do this, and I, you know, 242 00:12:08,520 --> 00:12:11,160 Speaker 2: I was very comfortably I was. I was a partner 243 00:12:11,160 --> 00:12:14,160 Speaker 2: at a private equity firm and you know, had a 244 00:12:14,240 --> 00:12:17,920 Speaker 2: really you know, interesting job and a great trajectory. And 245 00:12:18,440 --> 00:12:20,800 Speaker 2: I kind of took a gulp and said, look, I'll 246 00:12:20,800 --> 00:12:23,480 Speaker 2: never have a chance to have more impact on more 247 00:12:23,559 --> 00:12:27,160 Speaker 2: lives than this, right, you know, golf, despite the fact 248 00:12:27,200 --> 00:12:29,960 Speaker 2: that I'm not particularly good at it, and I came 249 00:12:30,000 --> 00:12:31,800 Speaker 2: to it later in life. I played a lot of 250 00:12:31,800 --> 00:12:36,079 Speaker 2: other things. It's been you know, my family and my friends. 251 00:12:36,120 --> 00:12:39,120 Speaker 2: It's like the biggest impact, you know, the biggest influence 252 00:12:39,160 --> 00:12:39,640 Speaker 2: of my life. 253 00:12:39,640 --> 00:12:41,400 Speaker 6: Like I wouldn't know you, I wouldn't know. 254 00:12:41,440 --> 00:12:44,840 Speaker 2: I can't remember the last relationship, deep relationship I have 255 00:12:44,920 --> 00:12:47,200 Speaker 2: that didn't have something to do with golf, either you know, 256 00:12:47,280 --> 00:12:49,480 Speaker 2: met him through golf him or hearth rough golf or 257 00:12:50,280 --> 00:12:53,920 Speaker 2: or you know, cement to a relationship or whatever. Right, 258 00:12:53,960 --> 00:12:57,400 Speaker 2: and so I think it's perhaps the greatest engine for 259 00:12:57,440 --> 00:12:59,840 Speaker 2: good on Earth, and I mean that, you know, charitably, 260 00:12:59,880 --> 00:13:02,880 Speaker 2: and all those numbers are mind boggling. Every other sport 261 00:13:02,960 --> 00:13:06,480 Speaker 2: borrows our sport to do that. It's everybody's not everybody's 262 00:13:06,640 --> 00:13:09,240 Speaker 2: most people's second sport. People fall in love with it. 263 00:13:09,760 --> 00:13:15,200 Speaker 2: The relationships, the lessons, the values that you learn, the 264 00:13:15,240 --> 00:13:17,440 Speaker 2: time you get to spound your family, the places you 265 00:13:17,480 --> 00:13:20,520 Speaker 2: get to go. I don't know what I do without golf, right, 266 00:13:20,520 --> 00:13:22,920 Speaker 2: and so here's this game. It's given me so much, 267 00:13:23,160 --> 00:13:26,840 Speaker 2: asking me to, you know, give back. I was very honored, 268 00:13:27,000 --> 00:13:29,880 Speaker 2: very flattered. And if you think about the PGA of America, 269 00:13:29,920 --> 00:13:32,680 Speaker 2: like we're the largest sports organization, or we've got twenty 270 00:13:32,679 --> 00:13:35,200 Speaker 2: eight thousand men and women that are out there, you know, 271 00:13:35,679 --> 00:13:38,760 Speaker 2: touching people. And my belief is that if I can 272 00:13:38,800 --> 00:13:40,959 Speaker 2: kind of make twenty eight thousand lives better, I can 273 00:13:41,000 --> 00:13:44,839 Speaker 2: make millions of lives better. I we you know, it's 274 00:13:44,840 --> 00:13:46,840 Speaker 2: got nothing to do with me really, but we can 275 00:13:46,920 --> 00:13:50,680 Speaker 2: make you know, millions lives better right through this incredible game. 276 00:13:51,840 --> 00:13:52,880 Speaker 6: And so that's it. 277 00:13:53,000 --> 00:13:55,440 Speaker 2: You know, it's it's pretty simple, and it's not like 278 00:13:55,960 --> 00:14:02,280 Speaker 2: some you know, angel or saint. It's it's it's selfish, 279 00:14:02,400 --> 00:14:05,320 Speaker 2: like I it makes me feel good to make people's 280 00:14:05,360 --> 00:14:07,440 Speaker 2: lives better. It's like, I don't know what could be 281 00:14:07,440 --> 00:14:10,240 Speaker 2: more fulfilling, and so for me it's kind of full circle. 282 00:14:10,280 --> 00:14:12,560 Speaker 2: I've kind of come back to being a teacher and coach, 283 00:14:12,679 --> 00:14:15,280 Speaker 2: if you will, in some ways. And I learned a 284 00:14:15,280 --> 00:14:18,320 Speaker 2: few skills and in my years in business that are applicable, 285 00:14:18,400 --> 00:14:23,880 Speaker 2: and I hope and you know, I just I feel like, 286 00:14:24,680 --> 00:14:28,360 Speaker 2: you know, this organization should have the most should be 287 00:14:28,360 --> 00:14:33,800 Speaker 2: the most balanced, most informed organization in the game because 288 00:14:33,800 --> 00:14:35,960 Speaker 2: we touch it at every level. The first shot you hit, 289 00:14:36,080 --> 00:14:42,680 Speaker 2: whether it's junior league to the Ryder Cup. You know, men, women, seniors, veterans, 290 00:14:42,880 --> 00:14:45,920 Speaker 2: you know, all our our our foundation, which is still 291 00:14:46,040 --> 00:14:49,400 Speaker 2: incredible stuff. You know, the ability to turn, you know, 292 00:14:49,520 --> 00:14:52,080 Speaker 2: make the game look more like the rest of the world. 293 00:14:52,120 --> 00:14:54,400 Speaker 2: So maybe the rest of the world will behave a 294 00:14:54,440 --> 00:14:56,680 Speaker 2: little bit more like the game. I mean, the possibility 295 00:14:56,720 --> 00:14:58,880 Speaker 2: is to get up every morning and you get you know, 296 00:14:59,000 --> 00:15:01,280 Speaker 2: fifty things that you do to try to leave the 297 00:15:01,360 --> 00:15:05,280 Speaker 2: room better you found it, and that's exciting and and 298 00:15:05,320 --> 00:15:07,360 Speaker 2: again a gift to me, you don't mean, to the 299 00:15:07,440 --> 00:15:10,200 Speaker 2: game that I get a chance to try to leave 300 00:15:10,240 --> 00:15:12,720 Speaker 2: the room better and impact those lives. 301 00:15:13,040 --> 00:15:15,240 Speaker 4: Where does it stand in terms of your progress of 302 00:15:15,400 --> 00:15:18,160 Speaker 4: having an impact on these twenty eight thousand people. 303 00:15:18,840 --> 00:15:19,480 Speaker 6: Well, look, I. 304 00:15:19,720 --> 00:15:21,880 Speaker 2: Hope we I hope we've had an impact. I think 305 00:15:21,920 --> 00:15:26,080 Speaker 2: we have. We've certainly moved the needle. I think, you know, again, 306 00:15:26,120 --> 00:15:28,320 Speaker 2: I wanted to make those twenty eight lives better. 307 00:15:28,520 --> 00:15:31,000 Speaker 6: And that continues to be, and that that will be forever. 308 00:15:31,200 --> 00:15:33,600 Speaker 2: You know. I have this image that someone has told 309 00:15:33,600 --> 00:15:36,200 Speaker 2: me that the Golden gate bridge is never They've never 310 00:15:36,240 --> 00:15:38,680 Speaker 2: stopped painting it, right, So I have this image of 311 00:15:38,720 --> 00:15:41,520 Speaker 2: a guy, you know, finishing the last breaststroke and picking 312 00:15:41,600 --> 00:15:43,240 Speaker 2: up his bucket and walking to the other side and 313 00:15:43,280 --> 00:15:46,600 Speaker 2: starting all over, right, And I think you know the 314 00:15:46,640 --> 00:15:48,840 Speaker 2: good news, you know this, Look, this is a perpetual 315 00:15:48,840 --> 00:15:52,240 Speaker 2: institution that is for you know, to make our members' 316 00:15:52,240 --> 00:15:55,120 Speaker 2: lives better and to you know, leave and grow the 317 00:15:55,120 --> 00:15:55,840 Speaker 2: game and make. 318 00:15:55,720 --> 00:15:56,360 Speaker 6: The game better. 319 00:15:56,880 --> 00:15:58,600 Speaker 2: And so that will never stop, right because you got 320 00:15:58,760 --> 00:16:00,520 Speaker 2: every year you've got to raise the bar and in 321 00:16:00,920 --> 00:16:03,880 Speaker 2: a variety of ways, and the principle, you know, sort 322 00:16:03,920 --> 00:16:07,600 Speaker 2: of remains the same. But we've you know, at first, 323 00:16:07,680 --> 00:16:09,840 Speaker 2: i'd start with, you know what we've had to deal with, right, 324 00:16:09,880 --> 00:16:13,760 Speaker 2: which was COVID, and and you know, sort of, you know, 325 00:16:13,800 --> 00:16:15,800 Speaker 2: because of my career in most I had to deal 326 00:16:15,840 --> 00:16:17,560 Speaker 2: with a few things like nine to eleven when we 327 00:16:17,640 --> 00:16:21,560 Speaker 2: lost a building and some lives and and you know, 328 00:16:21,600 --> 00:16:24,680 Speaker 2: the financial crisis, and so they're all you know, different 329 00:16:24,680 --> 00:16:28,240 Speaker 2: in how you respond, but you know that the principles are, 330 00:16:28,760 --> 00:16:31,080 Speaker 2: you know, getting everybody to the other side, right, Like, 331 00:16:31,160 --> 00:16:33,120 Speaker 2: how do you how do you figure that out, whether 332 00:16:33,160 --> 00:16:36,160 Speaker 2: that's you know, families in nine to eleven and a 333 00:16:36,240 --> 00:16:39,440 Speaker 2: business in nine to eleven, or you know, trying to 334 00:16:39,440 --> 00:16:43,600 Speaker 2: repair an economy that's hopelessly broken to you know, how 335 00:16:43,600 --> 00:16:47,120 Speaker 2: do you keep everybody safe? And and and uh uh 336 00:16:47,160 --> 00:16:48,760 Speaker 2: and those that are most in need, how do you 337 00:16:48,880 --> 00:16:51,400 Speaker 2: how do you bridge them to the other side of it? 338 00:16:52,000 --> 00:16:56,480 Speaker 2: And so you know that that's you know, I don't 339 00:16:56,480 --> 00:16:58,640 Speaker 2: want to say rewarding, but it was you know, I 340 00:16:58,640 --> 00:17:01,240 Speaker 2: think it was put in a place to try and 341 00:17:01,760 --> 00:17:06,200 Speaker 2: help when when it was needed. But in terms of priorities, 342 00:17:06,480 --> 00:17:07,960 Speaker 2: you know, one of the things I'm really proud of. 343 00:17:08,000 --> 00:17:11,040 Speaker 2: So we've created a deferred compensation plan which will create 344 00:17:12,320 --> 00:17:14,760 Speaker 2: you know, and we'll be in place next year, which 345 00:17:15,200 --> 00:17:17,440 Speaker 2: is one hundred years and making if you will, we 346 00:17:17,560 --> 00:17:19,560 Speaker 2: figured out how to how to create a. 347 00:17:19,520 --> 00:17:19,920 Speaker 6: Way to. 348 00:17:21,560 --> 00:17:26,600 Speaker 2: Uh to uh, you know, compensate our professionals in the 349 00:17:26,640 --> 00:17:31,040 Speaker 2: form of deferred compensation for for tasks that. 350 00:17:31,119 --> 00:17:32,720 Speaker 6: You know that are beyond the call of duty. 351 00:17:32,760 --> 00:17:35,639 Speaker 2: Like I can't pay a teaching pro more for for 352 00:17:35,680 --> 00:17:38,919 Speaker 2: giving lessons, but I can give them pension points if 353 00:17:38,920 --> 00:17:41,920 Speaker 2: you will, for uh, for coaching a junior league team 354 00:17:42,040 --> 00:17:44,120 Speaker 2: or a women's clinic or whatever it is. And so, 355 00:17:44,680 --> 00:17:47,159 Speaker 2: you know, hopefully we're creating a nest egg. You know, 356 00:17:47,440 --> 00:17:49,840 Speaker 2: so many of our pros are out there without a 357 00:17:49,960 --> 00:17:53,040 Speaker 2: safety ned right, there's no way to create wealth, and 358 00:17:53,119 --> 00:17:57,520 Speaker 2: they're kind of uh, you know, making a living hopefully 359 00:17:57,560 --> 00:18:00,480 Speaker 2: and surviving, but hard to sort of accumulate wealth. And 360 00:18:00,560 --> 00:18:03,800 Speaker 2: this will be an ability to to do that through 361 00:18:03,800 --> 00:18:06,960 Speaker 2: the power compounding. We're giving them small sums of money, 362 00:18:07,240 --> 00:18:10,760 Speaker 2: smallish sums of money every year that compound over a career, 363 00:18:11,800 --> 00:18:15,080 Speaker 2: and you know, you retire with something that is significant. 364 00:18:15,200 --> 00:18:18,399 Speaker 2: So very proud of that. I'm proud of how the 365 00:18:18,400 --> 00:18:21,440 Speaker 2: game has grown. You know, obviously everybody wants to give 366 00:18:21,520 --> 00:18:23,480 Speaker 2: COVID credit for it, and I think that's true to 367 00:18:23,480 --> 00:18:26,520 Speaker 2: a certain grief, But but I also think we were 368 00:18:26,520 --> 00:18:29,520 Speaker 2: pretty intentional about how we reopened the game and both 369 00:18:29,600 --> 00:18:31,400 Speaker 2: on the professional side of things. We were the first 370 00:18:31,400 --> 00:18:34,119 Speaker 2: sport back, first went back on TV, and from a 371 00:18:34,720 --> 00:18:39,560 Speaker 2: participation standpoint, we worked with the CDC and Doctor Fauci 372 00:18:39,680 --> 00:18:44,880 Speaker 2: to create kind of you know, we I had this 373 00:18:44,960 --> 00:18:48,119 Speaker 2: kind of belief that we could be part of the 374 00:18:48,160 --> 00:18:50,439 Speaker 2: solution as part of part of the problem, right and 375 00:18:50,440 --> 00:18:53,840 Speaker 2: and you know, so we got to Doctor Fauci, it 376 00:18:53,840 --> 00:18:56,440 Speaker 2: got us to CDC. It was okay, how do we 377 00:18:56,520 --> 00:18:59,280 Speaker 2: you know, at its core, in the height of COVID, 378 00:19:00,440 --> 00:19:02,879 Speaker 2: you know, people needed outlets, the need to do something 379 00:19:03,119 --> 00:19:06,719 Speaker 2: safe and you know, for mind and body. Uh and 380 00:19:06,760 --> 00:19:08,720 Speaker 2: I said, you know, I'm carrying my own bag on 381 00:19:08,800 --> 00:19:12,440 Speaker 2: two hundred acres, Like that's pretty safe, right, And uh 382 00:19:12,440 --> 00:19:14,880 Speaker 2: So we started out that way and you know. 383 00:19:15,920 --> 00:19:17,800 Speaker 6: Ten minute intervals, don't talk to anybody. 384 00:19:17,480 --> 00:19:19,600 Speaker 2: Don't touch the flag, all that stuff that we that 385 00:19:19,680 --> 00:19:23,120 Speaker 2: we did, and then as it's staged, it would sort 386 00:19:23,119 --> 00:19:25,520 Speaker 2: of okay, let's let's add cards and then let's add 387 00:19:25,520 --> 00:19:27,399 Speaker 2: a halfway house and like whatever. So we did this 388 00:19:27,440 --> 00:19:30,879 Speaker 2: thing back to golf and rallied the the industry around it, 389 00:19:30,960 --> 00:19:33,320 Speaker 2: which isvolved and to you know, make golf your thing, 390 00:19:33,359 --> 00:19:36,480 Speaker 2: which is an industry wide effort which we've kind of 391 00:19:36,520 --> 00:19:40,119 Speaker 2: championing to to both grow the game and diverse by 392 00:19:40,200 --> 00:19:43,439 Speaker 2: the game for what I talked about before, and we 393 00:19:43,560 --> 00:19:46,439 Speaker 2: have you know, one hundred and twenty people from all 394 00:19:46,480 --> 00:19:50,400 Speaker 2: the golf bodies, UH, the equipment companies, you know, Top Golf, 395 00:19:50,400 --> 00:19:52,600 Speaker 2: et cetera, et cetera, all those sort of entities that 396 00:19:52,640 --> 00:19:54,919 Speaker 2: have bought into this industry wide effort to do that 397 00:19:55,000 --> 00:19:58,720 Speaker 2: as opposed to you know, the the individual efforts by 398 00:19:58,760 --> 00:20:01,560 Speaker 2: each of those uh industry. So I'm proud that we've 399 00:20:01,640 --> 00:20:05,480 Speaker 2: kind of brought the industry closer together and in lots of 400 00:20:05,480 --> 00:20:08,000 Speaker 2: ways which think us to the benefit of everybody. 401 00:20:08,040 --> 00:20:10,480 Speaker 6: I mean, you know, if you think about it. 402 00:20:10,400 --> 00:20:13,320 Speaker 2: From a business perspective, if you were setting up golf today, 403 00:20:13,359 --> 00:20:14,920 Speaker 2: you wouldn't set it up in the way that it 404 00:20:15,359 --> 00:20:18,640 Speaker 2: looks right. You wouldn't have five different bodies. When it's 405 00:20:18,640 --> 00:20:22,080 Speaker 2: the us GA, the RNA, ourselves, the PGA Tour. It 406 00:20:22,160 --> 00:20:24,160 Speaker 2: all kind of makes sense. But they used to view 407 00:20:24,200 --> 00:20:27,040 Speaker 2: themselves as competitors, and now we view ourselves as partners 408 00:20:27,119 --> 00:20:28,840 Speaker 2: kind of the board of directors of the game that 409 00:20:28,920 --> 00:20:30,639 Speaker 2: are going to work together to. 410 00:20:30,880 --> 00:20:32,399 Speaker 6: To to make it better. 411 00:20:33,119 --> 00:20:36,080 Speaker 2: And so I'm proud of how we've helped to unify 412 00:20:36,160 --> 00:20:40,359 Speaker 2: the game, you know, and proud of the growth. The 413 00:20:40,400 --> 00:20:44,240 Speaker 2: game looks very different than ever used to. It's getting younger, 414 00:20:45,080 --> 00:20:48,959 Speaker 2: you know, for the first time maybe ever. It's starting 415 00:20:49,160 --> 00:20:52,040 Speaker 2: you know, the two fastest growing cohorts or our women 416 00:20:52,119 --> 00:20:55,879 Speaker 2: and people of color. You know, that's that's good. We 417 00:20:55,960 --> 00:20:57,240 Speaker 2: had a lot more work to do there. I don't 418 00:20:57,240 --> 00:21:00,080 Speaker 2: mean we're declaring victory. So I think we've put a 419 00:21:00,080 --> 00:21:02,320 Speaker 2: lot of things in motion. And I think, you know, 420 00:21:02,359 --> 00:21:07,760 Speaker 2: we tended to be, you know, sort of a an 421 00:21:07,760 --> 00:21:10,760 Speaker 2: institution that was protecting kind of our grandparents game as 422 00:21:10,800 --> 00:21:14,119 Speaker 2: opposed to making it something for our grandkids. And so 423 00:21:14,240 --> 00:21:17,760 Speaker 2: the innovation aspect of it. I've lived in a world 424 00:21:17,760 --> 00:21:21,400 Speaker 2: of disruption, and I think you either get either disrupt 425 00:21:21,480 --> 00:21:24,960 Speaker 2: or you get disrupted, or you get run over. And 426 00:21:24,960 --> 00:21:27,280 Speaker 2: and that's going to happen. And we're seeing in a 427 00:21:27,320 --> 00:21:29,800 Speaker 2: lot of different ways in the game right now. But 428 00:21:29,960 --> 00:21:33,560 Speaker 2: the opportunity to be a part of that change, to 429 00:21:33,640 --> 00:21:38,680 Speaker 2: embrace that, embrace golf in every form, whether that's top golf, 430 00:21:38,720 --> 00:21:40,719 Speaker 2: which is at first was viewed as a thread and 431 00:21:40,760 --> 00:21:44,639 Speaker 2: now as you as a partner, as a gateway and 432 00:21:44,720 --> 00:21:48,159 Speaker 2: that sort of mindset and an innovative mindset is something 433 00:21:48,920 --> 00:21:50,600 Speaker 2: that's reruly key to. 434 00:21:50,560 --> 00:21:52,120 Speaker 6: What we're trying to do. 435 00:21:52,880 --> 00:21:55,439 Speaker 2: And then you know, trying to again in the aspect 436 00:21:55,480 --> 00:21:57,960 Speaker 2: of trying to make our members lives better. Like you know, 437 00:21:58,000 --> 00:21:59,960 Speaker 2: our guys are tired, right like this is you know, 438 00:22:00,080 --> 00:22:04,240 Speaker 2: it's been a great run, amazing, it's exactly what we 439 00:22:04,359 --> 00:22:07,639 Speaker 2: wanted to do, this incredible bull market. But they're not 440 00:22:07,680 --> 00:22:10,439 Speaker 2: necessarily benefiting from that in the way that they should, 441 00:22:10,520 --> 00:22:13,359 Speaker 2: right Like in a bowl market, everybody should do well. 442 00:22:13,400 --> 00:22:16,280 Speaker 2: And I don't mean our pros are doing less well, 443 00:22:16,720 --> 00:22:21,800 Speaker 2: but they're working you know, longer hours with just as 444 00:22:21,800 --> 00:22:23,400 Speaker 2: many or fewer resources. 445 00:22:24,040 --> 00:22:27,120 Speaker 6: Uh. And I think what's happened in our game over the. 446 00:22:27,119 --> 00:22:30,280 Speaker 2: Last you know whatever twenty years, let's say, is the 447 00:22:30,320 --> 00:22:34,520 Speaker 2: game has gone sideways, maybe even shrunk a little bit. 448 00:22:35,200 --> 00:22:37,920 Speaker 2: Is that the thing that you could squeeze was kind 449 00:22:37,920 --> 00:22:41,080 Speaker 2: of your your people, the kind of aspect of it 450 00:22:41,160 --> 00:22:44,399 Speaker 2: right where you kept investing in the golf course, you 451 00:22:44,600 --> 00:22:48,120 Speaker 2: had to have a perfect you know, augusta like you know, conditioning, 452 00:22:48,960 --> 00:22:51,720 Speaker 2: the experience was getting better, the F and B kind 453 00:22:51,760 --> 00:22:55,000 Speaker 2: of everything around it, and the one cost aspect you 454 00:22:55,000 --> 00:22:57,719 Speaker 2: could you could kind of squeeze was was you know, 455 00:22:58,200 --> 00:23:01,439 Speaker 2: the people and those are our our people, and and 456 00:23:01,480 --> 00:23:03,639 Speaker 2: so we really, you know, as the game has grown, 457 00:23:03,720 --> 00:23:07,080 Speaker 2: we haven't added in most cases, it's not true everywhere, 458 00:23:07,359 --> 00:23:09,480 Speaker 2: we haven't added any more resources. 459 00:23:09,480 --> 00:23:11,280 Speaker 6: So everybody's just working. 460 00:23:11,080 --> 00:23:15,440 Speaker 2: A lot harder for kind of the same amount and 461 00:23:15,920 --> 00:23:19,080 Speaker 2: that you know, and again these are broad generalizations. Obviously, 462 00:23:19,119 --> 00:23:22,760 Speaker 2: it's not true at every facility, and so we're trying 463 00:23:22,800 --> 00:23:25,040 Speaker 2: hard to sort of tell that story that look, if 464 00:23:25,200 --> 00:23:28,119 Speaker 2: if you're going to you know, this is great that 465 00:23:28,160 --> 00:23:29,880 Speaker 2: you've got this boom, but you're also going to need 466 00:23:29,880 --> 00:23:33,399 Speaker 2: to have that resources and and so we're trying to 467 00:23:33,400 --> 00:23:36,320 Speaker 2: build a pipeline. We're trying to educate facilities as to 468 00:23:36,359 --> 00:23:38,520 Speaker 2: what that means. There's been a number of articles kind 469 00:23:38,520 --> 00:23:41,200 Speaker 2: of written about it, which you know, I think is 470 00:23:41,640 --> 00:23:43,480 Speaker 2: is you know, I talked about at our annual meeting 471 00:23:43,560 --> 00:23:46,240 Speaker 2: last year, kind of shouting it from the rooftop. And 472 00:23:46,280 --> 00:23:49,280 Speaker 2: we've done that, and I think it's having some effect. 473 00:23:48,840 --> 00:23:54,440 Speaker 2: And our our compensation levels or which we track every year, 474 00:23:54,600 --> 00:23:58,640 Speaker 2: going up to a certain degree, probably not quite enough yet. Uh, 475 00:23:58,800 --> 00:24:01,399 Speaker 2: And we're getting a little a bigger pipeline at the 476 00:24:01,480 --> 00:24:04,280 Speaker 2: universities or PGM programs and other things. So we've got 477 00:24:04,280 --> 00:24:06,920 Speaker 2: some green shoots, but there's still a lot of work 478 00:24:06,960 --> 00:24:10,120 Speaker 2: to do there, and so that aspect of again making 479 00:24:10,320 --> 00:24:14,359 Speaker 2: our pros lives better is really important and getting changing 480 00:24:14,400 --> 00:24:19,200 Speaker 2: the mindset in the industry of of you know, taking 481 00:24:19,200 --> 00:24:21,280 Speaker 2: advantage is probably too strong. I don't think they're trying 482 00:24:21,320 --> 00:24:25,439 Speaker 2: to do that, but it you know, our guys have 483 00:24:25,480 --> 00:24:29,159 Speaker 2: service hearts, right, and guys and women have you know, 484 00:24:29,200 --> 00:24:31,600 Speaker 2: service hearts, and they're out there trying to please and 485 00:24:32,440 --> 00:24:35,600 Speaker 2: create a great experience, and therefore they're working. You know, 486 00:24:35,640 --> 00:24:37,440 Speaker 2: if they were working seventy hour weeks, a lot of 487 00:24:37,480 --> 00:24:39,440 Speaker 2: them are working eighty hour weeks because you know, the 488 00:24:39,920 --> 00:24:43,200 Speaker 2: pap sheets are full, and that's just what they do 489 00:24:43,320 --> 00:24:46,359 Speaker 2: is kind of survive, and we want them to thrive 490 00:24:46,480 --> 00:24:47,240 Speaker 2: rather than survive. 491 00:24:47,280 --> 00:24:48,440 Speaker 6: I guess what I'm trying to say. 492 00:24:50,200 --> 00:24:54,240 Speaker 4: Someone said it to me that, you know, tour players 493 00:24:54,359 --> 00:25:01,400 Speaker 4: or professional golfers could be considered takers, PGA pros would 494 00:25:01,400 --> 00:25:02,560 Speaker 4: be considered givers. 495 00:25:03,200 --> 00:25:04,040 Speaker 6: What do you think about that? 496 00:25:04,960 --> 00:25:07,160 Speaker 2: I think it's really well said, and that doesn't mean 497 00:25:07,160 --> 00:25:10,479 Speaker 2: that every PGA tour player doesn't give because I do 498 00:25:10,520 --> 00:25:14,040 Speaker 2: think they give the other ways. But I think, you know, again, 499 00:25:14,160 --> 00:25:16,960 Speaker 2: my parents are teachers. I think that's the soul that 500 00:25:17,000 --> 00:25:20,600 Speaker 2: our folks have right there. Their service minded there, you 501 00:25:20,680 --> 00:25:24,960 Speaker 2: want to make people's lives better. They're pleasers, and you 502 00:25:24,960 --> 00:25:27,360 Speaker 2: know they're trying to take something they love and give 503 00:25:27,359 --> 00:25:30,320 Speaker 2: it to everybody else. And if you already love it, 504 00:25:30,359 --> 00:25:32,560 Speaker 2: they want you to have the best experience you can have, 505 00:25:32,760 --> 00:25:35,600 Speaker 2: right And you know, I think to be a competitive 506 00:25:35,600 --> 00:25:38,240 Speaker 2: golfer to a certain any athlete, I shouldn't make a 507 00:25:38,320 --> 00:25:40,840 Speaker 2: golf you know, there is a sort of selfishness to 508 00:25:40,920 --> 00:25:43,919 Speaker 2: that in some ways. And and you have to be 509 00:25:44,119 --> 00:25:46,639 Speaker 2: in order to compete at you know, the highest levels. 510 00:25:46,880 --> 00:25:50,240 Speaker 2: And doesn't mean you're not a good person, just means 511 00:25:50,280 --> 00:25:53,879 Speaker 2: you you know, you're you're you're out there betting on 512 00:25:53,920 --> 00:25:59,160 Speaker 2: yourself and and you know, eating much kill right and 513 00:25:59,160 --> 00:26:01,480 Speaker 2: and so you know, these a lot of these guys 514 00:26:01,480 --> 00:26:02,520 Speaker 2: are amazing friends. 515 00:26:02,520 --> 00:26:03,800 Speaker 6: And I don't mean to. 516 00:26:04,600 --> 00:26:06,760 Speaker 2: I'm finding myself in a trap where I'm sort of 517 00:26:06,800 --> 00:26:09,520 Speaker 2: disparaging tor Pros because you know, they're some of my 518 00:26:09,520 --> 00:26:12,000 Speaker 2: favorite people on earth. So I don't mean to that 519 00:26:12,080 --> 00:26:14,080 Speaker 2: at all, But I think there is a different mindset 520 00:26:14,119 --> 00:26:18,960 Speaker 2: of you know, you know, eating what you kill as 521 00:26:18,960 --> 00:26:22,280 Speaker 2: opposed to you know, cooking something for somebody else to eat, right, 522 00:26:22,400 --> 00:26:26,159 Speaker 2: And I think that's that's what it's, you know, hunting 523 00:26:26,160 --> 00:26:29,160 Speaker 2: and gathering to feed people, right, And I think our 524 00:26:29,200 --> 00:26:32,159 Speaker 2: people are feeders and you know, feeding of people. 525 00:26:32,880 --> 00:26:35,320 Speaker 4: Is this really just kind of an awareness issue? 526 00:26:35,880 --> 00:26:36,560 Speaker 6: I think it's. 527 00:26:36,600 --> 00:26:39,280 Speaker 2: I think it's an aware Look, we you know, are 528 00:26:39,359 --> 00:26:42,440 Speaker 2: twenty eight thousand are members, but they don't work for us, right, 529 00:26:42,480 --> 00:26:44,320 Speaker 2: like we're not you know, we work for them. 530 00:26:44,760 --> 00:26:45,800 Speaker 6: In fact, it's reverse. 531 00:26:45,880 --> 00:26:48,760 Speaker 2: And so you know, I can't pay them more, but 532 00:26:48,840 --> 00:26:51,120 Speaker 2: I can try to get people to pay them more 533 00:26:51,200 --> 00:26:54,520 Speaker 2: by having them understand and then having them realize that 534 00:26:54,560 --> 00:26:56,760 Speaker 2: they're not an asset, They're not a lever. You can 535 00:26:56,840 --> 00:27:00,439 Speaker 2: pull their people, right who have kids and coll and 536 00:27:00,520 --> 00:27:04,000 Speaker 2: tuitions to pay and and car payments and you know, 537 00:27:04,080 --> 00:27:08,080 Speaker 2: et cetera, et cetera, Right, and and and they work, 538 00:27:08,359 --> 00:27:11,000 Speaker 2: you know, in a great industry doing something they love, 539 00:27:11,080 --> 00:27:12,600 Speaker 2: but but ungodly hours. 540 00:27:12,680 --> 00:27:12,840 Speaker 1: Right. 541 00:27:13,000 --> 00:27:16,919 Speaker 2: And it's a little bit you know, too much chocolate 542 00:27:16,920 --> 00:27:19,480 Speaker 2: ice cream, right, Like it's great until you know you 543 00:27:19,560 --> 00:27:23,040 Speaker 2: have you have too much? Like people say, well, do 544 00:27:23,080 --> 00:27:24,800 Speaker 2: you play much? And go, no, I'm in the industry. 545 00:27:24,840 --> 00:27:27,280 Speaker 2: I don't play at all, right, And it's kind of like, well, 546 00:27:27,320 --> 00:27:30,560 Speaker 2: that's crazy, Like if we can't play, like, who can, right? Like, 547 00:27:31,240 --> 00:27:34,240 Speaker 2: so I think it's a matter of freeing our pros 548 00:27:34,320 --> 00:27:36,120 Speaker 2: up to do what they love is just to play more. 549 00:27:36,240 --> 00:27:39,200 Speaker 2: Play with members, play with guests, play with you know, 550 00:27:39,440 --> 00:27:42,359 Speaker 2: with if you're at a municipal course, play in a 551 00:27:42,640 --> 00:27:45,919 Speaker 2: you know, a Skins game or whatever it is you do, right, Like, 552 00:27:45,960 --> 00:27:47,919 Speaker 2: how else are you going to you know, understand your 553 00:27:47,920 --> 00:27:51,639 Speaker 2: customers better? And I think, you know, you know, I 554 00:27:51,720 --> 00:27:53,320 Speaker 2: guess has given us a lot of lessons, a lot 555 00:27:53,320 --> 00:27:58,080 Speaker 2: of things. But I'm told that Jack Stevens always had 556 00:27:58,119 --> 00:28:03,200 Speaker 2: to head professionals, which you know it's true today because 557 00:28:03,200 --> 00:28:06,159 Speaker 2: he realized that he always wanted somebody there. But he 558 00:28:06,240 --> 00:28:08,960 Speaker 2: realized if there was only one of them, that you know, 559 00:28:09,000 --> 00:28:10,640 Speaker 2: they weren't going to have a life and they weren't 560 00:28:10,640 --> 00:28:12,320 Speaker 2: going to last very long. And so we always had 561 00:28:12,359 --> 00:28:14,840 Speaker 2: two to to sort of so somebody could be there 562 00:28:14,840 --> 00:28:17,080 Speaker 2: and somebody could go to their kid's soccer game, right, 563 00:28:17,280 --> 00:28:20,400 Speaker 2: And I think it's really smart, and so I think, 564 00:28:20,640 --> 00:28:24,240 Speaker 2: you know, people got to realize that the crisis, right 565 00:28:24,280 --> 00:28:27,120 Speaker 2: now is a crisis of lifestyle and work balance and 566 00:28:27,280 --> 00:28:29,600 Speaker 2: you know and inflation and all the things that are 567 00:28:29,600 --> 00:28:32,840 Speaker 2: going on for our individuals. But the real crisis is 568 00:28:32,880 --> 00:28:35,959 Speaker 2: for the facilities, right because if you burn these folks 569 00:28:36,000 --> 00:28:39,600 Speaker 2: out there isn't you know, we don't have a pipeline 570 00:28:39,680 --> 00:28:44,200 Speaker 2: right now. That's because you know, young people coming into 571 00:28:44,200 --> 00:28:45,800 Speaker 2: the industry are looking at it and going like, well, 572 00:28:45,960 --> 00:28:47,600 Speaker 2: that's going to be my life. Like so I'm going 573 00:28:47,680 --> 00:28:50,560 Speaker 2: to work really hard and be an assistant and you know, 574 00:28:50,800 --> 00:28:53,480 Speaker 2: live in live in a dorm room and then you know, 575 00:28:53,920 --> 00:28:55,840 Speaker 2: fifteen years now, I'm going to get that. And that's 576 00:28:55,880 --> 00:28:59,360 Speaker 2: the reard. There has to be, you know, something that 577 00:28:59,400 --> 00:29:02,240 Speaker 2: you're working to an end. It's just like it's all passionate. 578 00:29:02,240 --> 00:29:03,880 Speaker 2: People aren't doing this to get rich. 579 00:29:03,920 --> 00:29:04,160 Speaker 6: I don't. 580 00:29:04,200 --> 00:29:06,720 Speaker 2: I don't mean to say that, but but they do 581 00:29:06,800 --> 00:29:09,120 Speaker 2: have to have a life and do have to you know, 582 00:29:09,320 --> 00:29:11,280 Speaker 2: be able to create a great life for their family. 583 00:29:11,840 --> 00:29:16,200 Speaker 2: And so you know, when you're choosing between you know, 584 00:29:16,520 --> 00:29:19,840 Speaker 2: re solting a fair way and you know and hiring 585 00:29:19,880 --> 00:29:23,520 Speaker 2: another professional or or paying the one you have more, 586 00:29:24,080 --> 00:29:26,800 Speaker 2: you got to you know, that's that's what the decisions 587 00:29:26,840 --> 00:29:29,560 Speaker 2: have to be made. And I think the facilities have 588 00:29:29,600 --> 00:29:33,000 Speaker 2: to understand that. You know, we had a demand problem, 589 00:29:33,160 --> 00:29:35,479 Speaker 2: you know, sort of pre COVID or it was, it 590 00:29:35,520 --> 00:29:37,400 Speaker 2: was auton arize a little bit anyway, but to call 591 00:29:37,440 --> 00:29:40,880 Speaker 2: it from the financial crisis till twenty eighteen or so. 592 00:29:42,120 --> 00:29:45,120 Speaker 2: And now we've got a supply problem, right, and they're 593 00:29:45,160 --> 00:29:48,600 Speaker 2: equally problems like you know in COVID. You know, we 594 00:29:48,680 --> 00:29:50,680 Speaker 2: had a demand problem that turned into a supply chain 595 00:29:50,720 --> 00:29:53,320 Speaker 2: problem because of all the issues around it. That's what's 596 00:29:53,360 --> 00:29:54,960 Speaker 2: going on here. Like I'm you know, I've been in 597 00:29:55,040 --> 00:29:58,480 Speaker 2: markets when all life and and something's got to give, right, 598 00:29:58,600 --> 00:30:01,680 Speaker 2: and so you know, how do you cure. 599 00:30:01,960 --> 00:30:02,720 Speaker 6: Supplying a man? 600 00:30:02,880 --> 00:30:05,240 Speaker 2: Well, if there's an undersupply, you're going to sort of 601 00:30:05,240 --> 00:30:08,560 Speaker 2: pay more and you know, create more supply. And and 602 00:30:08,600 --> 00:30:11,840 Speaker 2: I just think I think we're under resourced and probably 603 00:30:11,880 --> 00:30:17,040 Speaker 2: undervalued as a profession and and that needs that needs 604 00:30:17,080 --> 00:30:19,640 Speaker 2: to change. And I think awareness is the beginning of 605 00:30:19,640 --> 00:30:23,000 Speaker 2: that and then the reality of dealing with it. And 606 00:30:23,040 --> 00:30:25,720 Speaker 2: we're seeing that again. I'd say, there's green shoots people. 607 00:30:26,320 --> 00:30:28,920 Speaker 2: You know, I'm asked to speak about a lot. I've 608 00:30:28,960 --> 00:30:32,600 Speaker 2: spoken at you know, various kind of you know, whatever 609 00:30:32,640 --> 00:30:34,920 Speaker 2: it's the m G a annual meeting to you know 610 00:30:35,680 --> 00:30:37,920 Speaker 2: of club presidents, that kind of thing to talk and 611 00:30:38,040 --> 00:30:38,640 Speaker 2: talk about it. 612 00:30:38,680 --> 00:30:41,959 Speaker 6: And and so I hope, I think we're having an impact. 613 00:30:41,960 --> 00:30:44,320 Speaker 2: And that's what like, that's our job, right, We're a 614 00:30:44,320 --> 00:30:46,240 Speaker 2: fiduciary of a perpetual institution. 615 00:30:46,720 --> 00:30:51,760 Speaker 8: And and we need to you know, make sure that 616 00:30:51,840 --> 00:30:55,720 Speaker 8: as a national entity that we can do certain things 617 00:30:55,800 --> 00:30:59,160 Speaker 8: to to to promote the game, promote our members. 618 00:30:59,200 --> 00:31:03,920 Speaker 2: And and there's no bigger crisis from our perspective, that's 619 00:31:03,920 --> 00:31:05,000 Speaker 2: our crisis. 620 00:31:04,560 --> 00:31:07,080 Speaker 6: Now in the industry. In my view, it's not a 621 00:31:07,120 --> 00:31:08,640 Speaker 6: demand problem, it's a supply problem. 622 00:31:09,320 --> 00:31:15,560 Speaker 4: Is unionizing an option, you know, I. 623 00:31:17,240 --> 00:31:19,400 Speaker 6: Like to think that you can do it without that. 624 00:31:19,520 --> 00:31:23,160 Speaker 2: I mean, I'm not a not anti union, but I 625 00:31:23,200 --> 00:31:25,479 Speaker 2: think I think, you know, I am a I am 626 00:31:25,520 --> 00:31:28,880 Speaker 2: a market sky, right, like, I believe in supplying demand 627 00:31:29,000 --> 00:31:30,120 Speaker 2: and markets. 628 00:31:30,240 --> 00:31:32,760 Speaker 6: If you have a free market, they correct themselves. 629 00:31:33,000 --> 00:31:36,520 Speaker 2: And and so I'd rather have that be the solution 630 00:31:36,680 --> 00:31:43,040 Speaker 2: than some you know, you know, some sort of manufactured solution. 631 00:31:44,320 --> 00:31:47,840 Speaker 2: I just think, you know, owners need to need to 632 00:31:47,880 --> 00:31:50,160 Speaker 2: take care of their assets, and their assets the biggest 633 00:31:50,160 --> 00:31:52,400 Speaker 2: asset in any industry I've ever been in any business 634 00:31:52,400 --> 00:31:56,680 Speaker 2: anywhere or its people right, and so making sure they're 635 00:31:56,760 --> 00:32:00,560 Speaker 2: value properly is the first that right. 636 00:32:01,080 --> 00:32:02,479 Speaker 4: Is this fun for you? 637 00:32:04,800 --> 00:32:05,080 Speaker 6: Yeah? 638 00:32:05,240 --> 00:32:07,680 Speaker 2: I mean my wife Jane might have a different answer 639 00:32:08,440 --> 00:32:11,400 Speaker 2: than mine because she watches, you know, it all go on. 640 00:32:11,640 --> 00:32:12,200 Speaker 1: But it. 641 00:32:14,160 --> 00:32:15,080 Speaker 6: I love a challenge. 642 00:32:15,400 --> 00:32:17,320 Speaker 2: I'm much better if I have twenty things going on, 643 00:32:17,400 --> 00:32:19,160 Speaker 2: and if I have one, I might get a little 644 00:32:19,400 --> 00:32:21,280 Speaker 2: little floppy and lazy if I only have one. 645 00:32:21,360 --> 00:32:22,920 Speaker 6: If I have twenty, I know I have to kind 646 00:32:22,920 --> 00:32:25,160 Speaker 6: of go at them all. 647 00:32:27,160 --> 00:32:31,200 Speaker 2: So yeah, I'm pretty good at having fun. But you know, 648 00:32:31,320 --> 00:32:35,360 Speaker 2: I it's it's probably the most fulfilling job I've ever had, 649 00:32:35,440 --> 00:32:38,760 Speaker 2: Let's put it that way. And it hasn't been without 650 00:32:38,760 --> 00:32:43,440 Speaker 2: its challenges. And you know, we're we're a have historically 651 00:32:43,440 --> 00:32:45,560 Speaker 2: been a little bit of a slow moving institution and 652 00:32:45,560 --> 00:32:47,440 Speaker 2: we're trying to pick what we need to pick up 653 00:32:47,440 --> 00:32:49,320 Speaker 2: the pace in order to deal with a lot of 654 00:32:49,320 --> 00:32:52,120 Speaker 2: these things. And I think we're getting better at that. 655 00:32:52,200 --> 00:32:53,960 Speaker 6: I've got really good people that work with me. 656 00:32:54,520 --> 00:32:58,040 Speaker 2: And you know, the rewards are the sneaky ones, like 657 00:32:58,080 --> 00:32:59,800 Speaker 2: everybody says, oh, you know you're in and out of 658 00:32:59,880 --> 00:33:01,120 Speaker 2: right cup trophy or whatever. 659 00:33:01,720 --> 00:33:02,200 Speaker 6: That's cool. 660 00:33:02,240 --> 00:33:04,320 Speaker 2: That's great, but like you know, the day to day 661 00:33:04,320 --> 00:33:07,800 Speaker 2: when you bump into a professional somewhere who recognizes you 662 00:33:07,840 --> 00:33:10,560 Speaker 2: and says, hey, thank you for doing I really appreciate 663 00:33:10,600 --> 00:33:13,640 Speaker 2: what you're doing for the institution, or going to our 664 00:33:13,680 --> 00:33:17,600 Speaker 2: PGA Works Championship where you know, we it's essentially the 665 00:33:17,720 --> 00:33:22,200 Speaker 2: hbcu UH National Championship, which we've taken over and see 666 00:33:22,360 --> 00:33:24,600 Speaker 2: you know, having a workshop and seeing the hope and 667 00:33:24,680 --> 00:33:27,600 Speaker 2: those kids and what you're doing. I'm going to the 668 00:33:27,680 --> 00:33:32,080 Speaker 2: Junior League National Championship this week in Scottsdale at Greyhawk 669 00:33:32,200 --> 00:33:35,840 Speaker 2: and seeing those kids out there. So it's these these 670 00:33:35,840 --> 00:33:40,160 Speaker 2: moments that aren't on TV frankly, that are the ones that. 671 00:33:39,560 --> 00:33:40,480 Speaker 6: Keep coming back. 672 00:33:40,640 --> 00:33:43,360 Speaker 2: And the people that you meet, I mean, are you know, 673 00:33:43,400 --> 00:33:45,280 Speaker 2: we talked about it already, but like you know, our 674 00:33:45,360 --> 00:33:48,280 Speaker 2: people are put on earth to make everybody's lives better, right, Like, 675 00:33:48,640 --> 00:33:51,520 Speaker 2: how can you not want to be surrounded by those people? 676 00:33:51,720 --> 00:33:51,920 Speaker 6: Right? 677 00:33:52,000 --> 00:33:57,000 Speaker 2: And And that's what the PGA professional is and it 678 00:33:58,200 --> 00:33:59,200 Speaker 2: you know, it's not perfect. 679 00:33:59,200 --> 00:33:59,880 Speaker 6: We're not perfect. 680 00:34:00,080 --> 00:34:04,880 Speaker 2: I'm far from perfect, you know, if you've been competent 681 00:34:05,000 --> 00:34:08,719 Speaker 2: and but we're you know, I feel like we've were 682 00:34:08,760 --> 00:34:12,719 Speaker 2: moving the needle, making a lot of progress, and I 683 00:34:12,760 --> 00:34:14,440 Speaker 2: hope people are noticing it. 684 00:34:14,480 --> 00:34:17,880 Speaker 6: But you know that's not the point either, right. The 685 00:34:17,920 --> 00:34:19,160 Speaker 6: point is. 686 00:34:19,040 --> 00:34:22,480 Speaker 2: Leaving the room better, and I'm going to keep fighting 687 00:34:22,520 --> 00:34:23,439 Speaker 2: to do that every day. 688 00:34:24,200 --> 00:34:28,839 Speaker 4: The Shane Ryan article specifically highlighting all these different examples 689 00:34:29,040 --> 00:34:33,080 Speaker 4: or or these people's stories. And I've heard from a 690 00:34:33,080 --> 00:34:35,600 Speaker 4: lot of people that you meet with small groups from 691 00:34:35,600 --> 00:34:39,480 Speaker 4: time to time or invite groups and try to get feedback. 692 00:34:39,600 --> 00:34:42,720 Speaker 4: Is that sort of part of your process? Is just listen? 693 00:34:42,920 --> 00:34:44,600 Speaker 4: You doing a lot of listening obviously. 694 00:34:45,160 --> 00:34:45,480 Speaker 1: Yeah. 695 00:34:45,480 --> 00:34:48,040 Speaker 2: Look, I've never walked in their shoes, right, I've been 696 00:34:48,080 --> 00:34:50,000 Speaker 2: a member of great places. I know a bunch of 697 00:34:50,080 --> 00:34:52,719 Speaker 2: I knew coming in, a bunch of amazing pros, some 698 00:34:52,760 --> 00:34:54,040 Speaker 2: of the best on earth. 699 00:34:54,160 --> 00:34:55,920 Speaker 6: Right, I've been lucky enough to be around. 700 00:34:55,760 --> 00:34:59,360 Speaker 2: Them, and and but I'm trying to understand, you know, 701 00:34:59,680 --> 00:35:03,680 Speaker 2: every you know, walking in everybody's shoes. So you know, 702 00:35:05,280 --> 00:35:07,520 Speaker 2: I try to be with as many members as I 703 00:35:07,560 --> 00:35:11,360 Speaker 2: can be with in every form to understand, you know, 704 00:35:11,400 --> 00:35:13,080 Speaker 2: what their life is like and how do how do 705 00:35:13,160 --> 00:35:15,719 Speaker 2: we how do we make it better? So you know, 706 00:35:15,840 --> 00:35:19,560 Speaker 2: I have always had this belief in business that even 707 00:35:19,640 --> 00:35:21,640 Speaker 2: running a bank, which I was lucky enough to do. Like, 708 00:35:22,480 --> 00:35:24,160 Speaker 2: it's not diving to run in a restaurant, right, Like 709 00:35:24,440 --> 00:35:27,399 Speaker 2: you've got to be out there and and and see 710 00:35:27,440 --> 00:35:29,880 Speaker 2: what the you know, the customers are ordering, Like is 711 00:35:29,880 --> 00:35:33,120 Speaker 2: the you know, this is the stake medium rare and 712 00:35:33,640 --> 00:35:36,520 Speaker 2: the salad cold? And who's on the cash register? And 713 00:35:36,600 --> 00:35:39,680 Speaker 2: you know, what's the experience of your of your customers, right? 714 00:35:39,760 --> 00:35:42,680 Speaker 2: And so I always try to spend fifty percent of 715 00:35:42,719 --> 00:35:45,279 Speaker 2: my time with clients when I was at the bank, 716 00:35:45,400 --> 00:35:48,200 Speaker 2: because that was how I got to know what was 717 00:35:48,239 --> 00:35:50,719 Speaker 2: going on in the markets, what my you know, what 718 00:35:50,719 --> 00:35:53,839 Speaker 2: what we were serving, how good are people were, uh, 719 00:35:54,040 --> 00:35:57,120 Speaker 2: and what they needed? Right, And so I think it's 720 00:35:57,120 --> 00:35:59,040 Speaker 2: the same thing here, like trying to be out in 721 00:35:59,080 --> 00:36:03,200 Speaker 2: the field and experiencing it and understanding it. 722 00:36:03,239 --> 00:36:04,560 Speaker 6: There's the only way that you can really I mean, 723 00:36:04,560 --> 00:36:05,960 Speaker 6: I can have a theory around. 724 00:36:05,719 --> 00:36:08,880 Speaker 2: It, but I've also got to have a reality about 725 00:36:08,440 --> 00:36:12,479 Speaker 2: how it works. So I invited all the time, and 726 00:36:12,560 --> 00:36:16,000 Speaker 2: you know, if somebody stops me to talk, I you know, 727 00:36:16,160 --> 00:36:18,200 Speaker 2: I'm late for my next meeting, because I feel like 728 00:36:19,360 --> 00:36:21,400 Speaker 2: that's the most important thing to do at that moment 729 00:36:21,480 --> 00:36:25,240 Speaker 2: is learned from that person, and particularly if they have issues, 730 00:36:25,280 --> 00:36:28,440 Speaker 2: you know, we and obviously. 731 00:36:28,120 --> 00:36:30,640 Speaker 6: During the you know, the COVID crisis was. 732 00:36:31,239 --> 00:36:34,360 Speaker 2: It went from you know, oh my god, we're shutting down, 733 00:36:34,440 --> 00:36:36,040 Speaker 2: to how are we going to make a living? 734 00:36:36,120 --> 00:36:38,680 Speaker 6: To okay, we reopened it. That's awesome. 735 00:36:38,760 --> 00:36:40,839 Speaker 2: But now our pros were like, wait a second, we're 736 00:36:40,880 --> 00:36:44,680 Speaker 2: front line workers, Like nobody else is going to the supermarket, 737 00:36:44,719 --> 00:36:47,520 Speaker 2: and yet we're out here, you know, servicing people and 738 00:36:47,560 --> 00:36:50,640 Speaker 2: putting ourselves at risk, and so how do we make 739 00:36:50,680 --> 00:36:53,719 Speaker 2: them safe? And then how do we get the game 740 00:36:53,800 --> 00:36:56,040 Speaker 2: to come back and the way we did, and then 741 00:36:56,080 --> 00:36:59,080 Speaker 2: how do we deal with this incredible boom that has 742 00:36:59,320 --> 00:37:01,920 Speaker 2: happened because I think, you know, we were. 743 00:37:01,840 --> 00:37:04,960 Speaker 6: Intentional about bringing the game back, and I think, you. 744 00:37:04,920 --> 00:37:08,359 Speaker 2: Know, all of Golf's you know, sort of not all 745 00:37:08,400 --> 00:37:11,480 Speaker 2: of them, but a lot of the sort of barriers 746 00:37:11,520 --> 00:37:15,720 Speaker 2: became positives. It's like, okay, takes too long, right, Well 747 00:37:16,080 --> 00:37:19,640 Speaker 2: maybe that's okay, Maybe maybe I do need a four 748 00:37:19,680 --> 00:37:25,399 Speaker 2: hour walk and uh and you know it's it's outdoors 749 00:37:25,480 --> 00:37:27,799 Speaker 2: and like that's a good thing, and you know, so 750 00:37:28,800 --> 00:37:32,600 Speaker 2: it it. I think we've flipped the prism on the game. 751 00:37:33,040 --> 00:37:35,000 Speaker 2: And I think, you know, the greatest thing about what's 752 00:37:35,000 --> 00:37:37,680 Speaker 2: going on right now matt Is. The game has had 753 00:37:37,680 --> 00:37:40,520 Speaker 2: its ups and downs, for sure, but for the first time, 754 00:37:40,560 --> 00:37:42,880 Speaker 2: and it's it's it's history. 755 00:37:43,120 --> 00:37:46,640 Speaker 6: Golf is cool, and golf's never been cool. 756 00:37:46,680 --> 00:37:51,359 Speaker 2: Right, And and that's awesome, and we need to make 757 00:37:51,400 --> 00:37:55,319 Speaker 2: sure we continue to promote that, right and have all 758 00:37:55,360 --> 00:37:57,520 Speaker 2: these different ways to consume it now, Right, you have 759 00:37:58,000 --> 00:38:01,520 Speaker 2: top golf, you have put and all kinds of different 760 00:38:01,560 --> 00:38:05,600 Speaker 2: forms you've got you know, simulators you've got And I again, 761 00:38:05,640 --> 00:38:08,200 Speaker 2: I've always believed, like you know, if you go shoot 762 00:38:08,200 --> 00:38:11,000 Speaker 2: hoops in your backyard, you played basketball that day. It 763 00:38:11,040 --> 00:38:13,920 Speaker 2: wasn't five on five with reps, right, but it was 764 00:38:14,680 --> 00:38:18,880 Speaker 2: it was it was hoops. And and so you know, 765 00:38:18,880 --> 00:38:21,360 Speaker 2: if you put on your carpet today you play golf 766 00:38:21,840 --> 00:38:25,359 Speaker 2: and and you know, and you took up you know, 767 00:38:25,440 --> 00:38:27,359 Speaker 2: check out your swinging in a mirror like you play 768 00:38:27,400 --> 00:38:28,080 Speaker 2: golf that day. 769 00:38:28,320 --> 00:38:29,440 Speaker 6: And we've got. 770 00:38:29,320 --> 00:38:32,400 Speaker 2: To embrace it in every form we possibly can't part threes, 771 00:38:32,520 --> 00:38:35,279 Speaker 2: you know, three holes, you know, hitting balls in the 772 00:38:35,320 --> 00:38:38,560 Speaker 2: way like yes, like work for all of it every day. 773 00:38:38,760 --> 00:38:41,839 Speaker 2: Anything that is good for the game is ultimately good 774 00:38:41,920 --> 00:38:42,960 Speaker 2: for our professionals. 775 00:38:43,000 --> 00:38:44,759 Speaker 6: And and and. 776 00:38:44,760 --> 00:38:46,200 Speaker 2: So we're going to promote it and every way we 777 00:38:46,239 --> 00:38:49,359 Speaker 2: can and celebrate it and every way we can. We're 778 00:38:49,400 --> 00:38:52,640 Speaker 2: trying to create, you know, a digital platform that you know, 779 00:38:52,719 --> 00:38:56,239 Speaker 2: that becomes the kind of you know, digital highway for 780 00:38:56,280 --> 00:39:01,160 Speaker 2: our professionals and something that are know, I'm not even 781 00:39:01,160 --> 00:39:03,040 Speaker 2: sure they know they need yet, but like we got 782 00:39:03,080 --> 00:39:05,600 Speaker 2: to create it because that's that's where the puck's going. 783 00:39:05,960 --> 00:39:06,640 Speaker 6: And uh. 784 00:39:06,760 --> 00:39:09,160 Speaker 2: And so we're going to keep trying to you know, 785 00:39:10,280 --> 00:39:13,760 Speaker 2: you know, be forward thinking and innovative and again create 786 00:39:13,800 --> 00:39:15,360 Speaker 2: the game for our kids' kids. 787 00:39:15,440 --> 00:39:15,640 Speaker 6: Right. 788 00:39:16,520 --> 00:39:19,759 Speaker 4: I've spent a lot of time promoting superintendents because in 789 00:39:19,800 --> 00:39:21,759 Speaker 4: my mind, I'm kind of a superintendent of heart. If 790 00:39:21,760 --> 00:39:23,439 Speaker 4: I wasn't, if I didn't get a job at sports, 791 00:39:23,480 --> 00:39:24,839 Speaker 4: I ollciat I was going to go to Penn State 792 00:39:24,880 --> 00:39:27,400 Speaker 4: Agronomy school. So I've always and I grew up with 793 00:39:27,440 --> 00:39:29,520 Speaker 4: a club pro who was kind of a dick, you know, 794 00:39:29,600 --> 00:39:32,560 Speaker 4: he was kind of played head games and took golf 795 00:39:32,600 --> 00:39:34,600 Speaker 4: away from us, free golf. He was like he was 796 00:39:34,760 --> 00:39:38,719 Speaker 4: like he was squeezing us, you know what. Yeah, and 797 00:39:39,080 --> 00:39:41,000 Speaker 4: it wasn't a good guy. And and so I think 798 00:39:41,040 --> 00:39:43,120 Speaker 4: that probably had a little impact in sort of my 799 00:39:43,400 --> 00:39:46,000 Speaker 4: perception of the end, you know, like, oh, that guy's 800 00:39:46,080 --> 00:39:48,520 Speaker 4: just working everybody to the bone and not giving any 801 00:39:48,600 --> 00:39:52,360 Speaker 4: you know. And and he wasn't a good He was 802 00:39:52,440 --> 00:39:55,160 Speaker 4: good people person to the members, but not to his staff. Right, 803 00:39:55,280 --> 00:39:59,040 Speaker 4: there's there a difference, Right, some people can do And 804 00:39:59,120 --> 00:40:01,080 Speaker 4: I just think for whatever reason, maybe that was a 805 00:40:01,120 --> 00:40:05,560 Speaker 4: subconscious sort of gap for me. And now I'm learning 806 00:40:05,600 --> 00:40:05,919 Speaker 4: a lot. 807 00:40:06,080 --> 00:40:06,920 Speaker 6: Well it's sad, you know. 808 00:40:07,480 --> 00:40:10,680 Speaker 2: Again, father's a teacher and coach, and my kids have 809 00:40:10,840 --> 00:40:13,880 Speaker 2: had a variety of coaches. And I think the worst 810 00:40:13,880 --> 00:40:16,680 Speaker 2: thing that a coach could ever do, you know, as 811 00:40:16,719 --> 00:40:20,560 Speaker 2: a coach, is is drive somebody away from a game. 812 00:40:21,440 --> 00:40:23,799 Speaker 2: Like you know, when I coached literally or whatever, it 813 00:40:23,840 --> 00:40:25,520 Speaker 2: was always like I'm going to coach the worst. 814 00:40:25,400 --> 00:40:27,520 Speaker 6: Kid because the best kid's gonna be fine, They're going 815 00:40:27,560 --> 00:40:28,120 Speaker 6: to figure it out. 816 00:40:28,239 --> 00:40:30,160 Speaker 2: The worst kid, I want to keep them in the 817 00:40:30,200 --> 00:40:31,879 Speaker 2: game or her in the game for as long as 818 00:40:31,880 --> 00:40:34,920 Speaker 2: I can. And and I think, you know, the best 819 00:40:34,920 --> 00:40:38,120 Speaker 2: pros or that right, the best pros. And back in 820 00:40:38,160 --> 00:40:41,240 Speaker 2: the day, you know, if you think about a small 821 00:40:41,320 --> 00:40:43,959 Speaker 2: town like who who was the center of that town? 822 00:40:44,000 --> 00:40:47,080 Speaker 2: It was like a doctor and a lawyer and you know, 823 00:40:47,440 --> 00:40:50,839 Speaker 2: and probably the you know, chief of police and the 824 00:40:50,920 --> 00:40:53,480 Speaker 2: high school football coach and kind of the golf pro 825 00:40:53,600 --> 00:40:56,439 Speaker 2: right because he or she could hit a seven iron 826 00:40:56,480 --> 00:40:59,359 Speaker 2: and you wanted that magic sauce, right of how does 827 00:40:59,400 --> 00:41:02,560 Speaker 2: that work? And by the way, they were surrounded by 828 00:41:02,640 --> 00:41:05,879 Speaker 2: you know, probably the most influential people in town because 829 00:41:05,920 --> 00:41:08,560 Speaker 2: of the people that play golf, and so you know, 830 00:41:08,680 --> 00:41:11,680 Speaker 2: they they were the center of kind of you know, 831 00:41:12,200 --> 00:41:15,560 Speaker 2: one of the centers of the universe and in these places. 832 00:41:15,600 --> 00:41:18,480 Speaker 2: And and I think that's been lost because it's become 833 00:41:19,000 --> 00:41:22,000 Speaker 2: a business, right and like everything else, you kind of 834 00:41:22,480 --> 00:41:25,719 Speaker 2: everything's transactional now as opposed to a relationship, and and 835 00:41:26,080 --> 00:41:28,560 Speaker 2: you know, we need to get back to that. I 836 00:41:29,280 --> 00:41:31,359 Speaker 2: you know, this is off the subject, but I sort 837 00:41:31,400 --> 00:41:35,919 Speaker 2: of feel like, you know, gratitude is being replaced with entitlement, right, 838 00:41:36,080 --> 00:41:40,440 Speaker 2: and and that is really scary because gratitude is what 839 00:41:40,600 --> 00:41:44,200 Speaker 2: you know, makes societies work, and it's what like creates civilizations, 840 00:41:44,280 --> 00:41:49,640 Speaker 2: right and while we have cities and and uh, and 841 00:41:49,760 --> 00:41:52,480 Speaker 2: you know, if we if we lose that and just 842 00:41:52,640 --> 00:41:55,600 Speaker 2: assume we're entitled to something like I should be able 843 00:41:55,600 --> 00:41:57,759 Speaker 2: to hit a seven iron, like you know, you got 844 00:41:57,880 --> 00:42:00,400 Speaker 2: to you gotta do the sit ups, right, you like, 845 00:42:01,120 --> 00:42:02,640 Speaker 2: you know you're going to have to figure out how 846 00:42:02,640 --> 00:42:03,960 Speaker 2: to hissda and that's. 847 00:42:03,800 --> 00:42:04,680 Speaker 6: The beauty of the thing. 848 00:42:05,000 --> 00:42:11,440 Speaker 4: But anyway, no, I thanks again for all this. I 849 00:42:12,680 --> 00:42:15,520 Speaker 4: not not on subject, but I just can't help but 850 00:42:15,920 --> 00:42:17,440 Speaker 4: feel And I know you're in the middle of this 851 00:42:17,480 --> 00:42:20,719 Speaker 4: whole storm too, but I based on just all that 852 00:42:20,760 --> 00:42:24,560 Speaker 4: you say and just kind of agents of change and 853 00:42:24,680 --> 00:42:27,440 Speaker 4: just disruption, and you know, I got to feel like 854 00:42:28,880 --> 00:42:31,440 Speaker 4: you're out of this fight, right as in terms of 855 00:42:31,680 --> 00:42:33,960 Speaker 4: Live and the tour, right, I mean, I feel like, 856 00:42:34,360 --> 00:42:39,120 Speaker 4: why would the PGA of America. My sense is let 857 00:42:39,120 --> 00:42:42,560 Speaker 4: it all shake out? But your focus is on your membership, right, 858 00:42:42,680 --> 00:42:45,040 Speaker 4: Like would that be would that be fair to say 859 00:42:45,080 --> 00:42:47,719 Speaker 4: like you don't want to? I mean why would I? 860 00:42:48,680 --> 00:42:50,680 Speaker 2: Well, look, I think that would be short sighted, right 861 00:42:50,760 --> 00:42:54,759 Speaker 2: because at the end of the day, I'm for the ecosystem. 862 00:42:54,920 --> 00:42:57,440 Speaker 2: I'm for all things that are good for golf. If 863 00:42:57,480 --> 00:42:59,839 Speaker 2: I thought Live was a superior product and they were 864 00:42:59,840 --> 00:43:02,759 Speaker 2: really delivering something, I might actually embrace it because it 865 00:43:02,800 --> 00:43:05,560 Speaker 2: would be good for the game. And I don't think 866 00:43:05,560 --> 00:43:08,640 Speaker 2: it is right. I think it's getting away, you know, certainly, 867 00:43:08,640 --> 00:43:11,160 Speaker 2: I think the product that they're putting out and you know, 868 00:43:11,200 --> 00:43:13,360 Speaker 2: fifty four holes and shock and start like all that 869 00:43:13,719 --> 00:43:15,520 Speaker 2: can a you know, sort of arguing one way or another. 870 00:43:15,520 --> 00:43:17,680 Speaker 2: But I don't think it's superior, Like I don't think 871 00:43:17,840 --> 00:43:20,960 Speaker 2: like that. That's you know, game changing in and of itself. 872 00:43:21,440 --> 00:43:23,680 Speaker 2: And as I said before, like I've lived in a 873 00:43:23,680 --> 00:43:27,280 Speaker 2: world of disruption. I believe in disruption. I invite disruption. 874 00:43:27,560 --> 00:43:30,320 Speaker 2: I used to run an exercise at the bank where 875 00:43:30,760 --> 00:43:33,080 Speaker 2: you know, I'd say, okay, let's assume you know, we're 876 00:43:33,120 --> 00:43:35,360 Speaker 2: going to do an MBO of ourselves, so we're going 877 00:43:35,440 --> 00:43:38,359 Speaker 2: to own them, Like what would we do differently? How 878 00:43:38,360 --> 00:43:41,440 Speaker 2: would we make ourselves more efficient? What will we cut out, 879 00:43:41,480 --> 00:43:44,120 Speaker 2: what will we emphasize? What will we do Because if 880 00:43:44,120 --> 00:43:45,520 Speaker 2: we don't do that, somebody is going to do it 881 00:43:45,560 --> 00:43:48,600 Speaker 2: for us, right, some outside influence is going to do that. 882 00:43:49,080 --> 00:43:50,879 Speaker 2: So I think, like at the end of the day, 883 00:43:51,280 --> 00:43:55,399 Speaker 2: you know, Live is strangely a backhanded compliment to the game, 884 00:43:55,520 --> 00:43:58,439 Speaker 2: right because for the first time ever, it's cool, first 885 00:43:58,520 --> 00:44:01,600 Speaker 2: time ever, it's big enough that somebody really wants to 886 00:44:01,640 --> 00:44:05,719 Speaker 2: disrupt it and come in and take advantage of, you know, 887 00:44:06,080 --> 00:44:09,319 Speaker 2: being a fat and happy game, if you will. And 888 00:44:09,360 --> 00:44:11,120 Speaker 2: it's not a Christmas of the tour, it's a Christmas 889 00:44:11,160 --> 00:44:13,560 Speaker 2: of the whole game. And so you know, what does 890 00:44:13,640 --> 00:44:16,440 Speaker 2: disruption do to runs you over? You make yourself better 891 00:44:16,640 --> 00:44:20,040 Speaker 2: and and that's what has to happen. And by the way, 892 00:44:20,200 --> 00:44:22,640 Speaker 2: you know, Okay, so yeah, day to day, I'm focused 893 00:44:22,680 --> 00:44:24,840 Speaker 2: on exactly what we talked about, right, like it is 894 00:44:24,880 --> 00:44:28,319 Speaker 2: the game, but twice, you know, twice a year in 895 00:44:28,320 --> 00:44:30,799 Speaker 2: the form of the Men's Game, you know, or once 896 00:44:30,840 --> 00:44:33,200 Speaker 2: every other year, and then you know, in the form 897 00:44:33,200 --> 00:44:35,880 Speaker 2: of the Ryder Cup and in the PGA Championship, Like 898 00:44:36,239 --> 00:44:38,600 Speaker 2: you know, we're the center of the universe, right and 899 00:44:38,600 --> 00:44:42,560 Speaker 2: and those if you think about five waterfront properties, the 900 00:44:42,560 --> 00:44:45,320 Speaker 2: four majors in the Ryder Cup, in the Men's game, anyway, 901 00:44:45,800 --> 00:44:49,040 Speaker 2: we own forty percent of them, right and or not 902 00:44:49,080 --> 00:44:51,560 Speaker 2: really because we're own half of the Ryder Cup. But 903 00:44:51,560 --> 00:44:53,960 Speaker 2: but you understand my point. And so yeah, I care 904 00:44:53,960 --> 00:44:58,640 Speaker 2: about the ecosystem because my fiduciary responsibility is too is 905 00:44:58,680 --> 00:45:02,480 Speaker 2: to you know, make take a perpetual institution and put 906 00:45:02,480 --> 00:45:06,080 Speaker 2: it on a better course, not somehow put it at risk, 907 00:45:06,200 --> 00:45:09,920 Speaker 2: right and and our you know, we're able to do 908 00:45:10,000 --> 00:45:12,920 Speaker 2: all that we do for the game because we're looking 909 00:45:12,960 --> 00:45:16,080 Speaker 2: to have to have assets and you know, the KPMG 910 00:45:16,239 --> 00:45:19,000 Speaker 2: Women's that Men Senior, like a lot of those things 911 00:45:19,040 --> 00:45:21,439 Speaker 2: which allow us to do, you know, all these other 912 00:45:21,480 --> 00:45:24,799 Speaker 2: amazing things like the PJ Works Championship and where we're 913 00:45:24,840 --> 00:45:28,799 Speaker 2: trying to endow h P you know, HBCU golf programs 914 00:45:29,080 --> 00:45:30,440 Speaker 2: around the country because. 915 00:45:30,160 --> 00:45:32,680 Speaker 6: We have that platform. Funeral League. 916 00:45:32,680 --> 00:45:34,480 Speaker 2: Again, I talked about what I think is the coolest 917 00:45:34,480 --> 00:45:36,480 Speaker 2: thing in golf and one of the great golf you know, 918 00:45:37,080 --> 00:45:41,239 Speaker 2: engines in the game for growth, and and so I've 919 00:45:41,239 --> 00:45:43,080 Speaker 2: got to be thinking about all those things, like how 920 00:45:43,120 --> 00:45:47,160 Speaker 2: do I protect those assets because without those assets, we're. 921 00:45:46,920 --> 00:45:49,960 Speaker 6: Not we're not functional, and we're certainly not perpetual. 922 00:45:50,200 --> 00:45:54,000 Speaker 2: And so yeah, we're we're not in there, you know, 923 00:45:54,239 --> 00:45:57,719 Speaker 2: like Jay every day going hand to hand. But am I, 924 00:45:58,480 --> 00:46:01,319 Speaker 2: you know, thinking about it, having a lot of conversations, 925 00:46:01,360 --> 00:46:04,879 Speaker 2: doing everything I can to you know, leave the room 926 00:46:04,920 --> 00:46:08,200 Speaker 2: better than I found it one hundred percent. And and 927 00:46:08,400 --> 00:46:11,880 Speaker 2: you know, I've spent an enormous amount of time on it, 928 00:46:11,880 --> 00:46:15,239 Speaker 2: and I think I still will. But I'm hopeful in 929 00:46:15,280 --> 00:46:17,120 Speaker 2: the sense that, you know, if we get this right, 930 00:46:17,280 --> 00:46:19,000 Speaker 2: and you know, spend a lot of time talking to 931 00:46:19,040 --> 00:46:22,200 Speaker 2: players and the tigers and the roories of the world 932 00:46:22,239 --> 00:46:25,880 Speaker 2: and you know, and others and trying to figure it 933 00:46:25,880 --> 00:46:30,399 Speaker 2: all out so that we can you know, learn from 934 00:46:30,440 --> 00:46:34,319 Speaker 2: this and make ourselves better rather than you know, get 935 00:46:34,320 --> 00:46:35,480 Speaker 2: destroyed by it. 936 00:46:35,560 --> 00:46:39,360 Speaker 4: Quite a dynamic time. Again. I think we have the 937 00:46:39,440 --> 00:46:44,879 Speaker 4: right in you. We have someone who's obviously, uh incredibly 938 00:46:45,320 --> 00:46:48,360 Speaker 4: you know, I've your well positioned to have an incredible 939 00:46:48,360 --> 00:46:50,880 Speaker 4: impact in so many ways and shapes and forms. So 940 00:46:52,160 --> 00:46:54,520 Speaker 4: whatever I can do to help you or support you, 941 00:46:54,600 --> 00:46:58,239 Speaker 4: I I you know, I'm always I'm always in. I'm 942 00:46:58,280 --> 00:47:00,719 Speaker 4: a I'm a fan and in the man club of 943 00:47:01,440 --> 00:47:05,040 Speaker 4: your vision and execution and your style. And you know, 944 00:47:05,239 --> 00:47:11,080 Speaker 4: so it's cool, keep going for God speaking God speak, Well. 945 00:47:11,719 --> 00:47:14,960 Speaker 6: It takes takes the village man. But you know, if 946 00:47:15,000 --> 00:47:17,320 Speaker 6: you if you you know, if you're going to play football, 947 00:47:17,760 --> 00:47:19,440 Speaker 6: tackle football, you. 948 00:47:19,560 --> 00:47:22,840 Speaker 2: Gotta play tackle football like otherwise you're playing in traffic, 949 00:47:22,960 --> 00:47:26,680 Speaker 2: right and and so get your uniform dirty and and 950 00:47:26,760 --> 00:47:30,640 Speaker 2: hit and be hit and and this tackle football like 951 00:47:30,760 --> 00:47:32,480 Speaker 2: the whole you know, this whole. And I don't mean 952 00:47:32,560 --> 00:47:34,359 Speaker 2: just live, I just mean the whole thing is right. 953 00:47:34,440 --> 00:47:37,000 Speaker 2: And so if I'm me, I'm all in. I'm not 954 00:47:37,040 --> 00:47:40,600 Speaker 2: gonna you know, you can't the guy that the guy's 955 00:47:40,640 --> 00:47:42,520 Speaker 2: afraid to, you know, get hit as the one that's 956 00:47:42,560 --> 00:47:43,480 Speaker 2: gonna get hurt, right. 957 00:47:44,760 --> 00:47:47,879 Speaker 4: Amazing. We'll give my best to Jane and and thanks 958 00:47:47,920 --> 00:47:51,160 Speaker 4: again for this time, Seth. I really appreciate it. I know, 959 00:47:51,239 --> 00:47:53,920 Speaker 4: I know you're going a mile million miles, but in 960 00:47:54,000 --> 00:47:55,799 Speaker 4: a lot of different directions. But thank you for this. 961 00:47:55,920 --> 00:47:59,920 Speaker 6: So oh good man. Thanks brother prop a cross Paw 962 00:48:00,080 --> 00:48:03,279 Speaker 6: assume absolutely look forward to see man. Thank you. 963 00:48:09,239 --> 00:48:12,160 Speaker 4: Next up more on the future of club pros. 964 00:48:12,560 --> 00:48:14,719 Speaker 5: You know, one thing that Tom Wallace told me is 965 00:48:14,760 --> 00:48:18,480 Speaker 5: that when you find boards with younger people, you know, 966 00:48:18,520 --> 00:48:20,719 Speaker 5: the golf club boards with younger people, they get it more. 967 00:48:20,840 --> 00:48:23,040 Speaker 5: So it's a generational thing a little bit too. And 968 00:48:23,120 --> 00:48:25,200 Speaker 5: I think that, you know, obviously we all get older 969 00:48:25,239 --> 00:48:26,560 Speaker 5: and that's going to change with time. 970 00:48:26,960 --> 00:48:28,359 Speaker 4: So I think there is hope for sure. 971 00:48:28,600 --> 00:48:31,200 Speaker 5: I think it's a hard situation and there's reasons to 972 00:48:31,200 --> 00:48:34,200 Speaker 5: be pessimistic, there's reasons to be cynical, but I do 973 00:48:34,239 --> 00:48:35,759 Speaker 5: think there's reasons for hope as well. 974 00:48:36,239 --> 00:48:39,200 Speaker 4: And we talked to Brian Soulet, a PGA professional and 975 00:48:39,239 --> 00:48:43,280 Speaker 4: an assistant teaching professor at Penn State's PGA Golf Management Program. 976 00:48:43,600 --> 00:48:47,920 Speaker 9: Fifty five percent of PGA professionals are fifty five years 977 00:48:47,960 --> 00:48:52,080 Speaker 9: or older. So there's an old school mentality that I 978 00:48:52,160 --> 00:48:57,520 Speaker 9: think was perpetuated forever in this industry. And I'm hoping 979 00:48:57,560 --> 00:49:00,960 Speaker 9: that that that the changing of the guard allows for 980 00:49:01,000 --> 00:49:03,600 Speaker 9: the younger generation of PGA professionals to say, you know what, 981 00:49:03,600 --> 00:49:06,399 Speaker 9: the way we've always done it isn't right. We need 982 00:49:06,440 --> 00:49:10,279 Speaker 9: to change it. And I'm excited for that. I think 983 00:49:10,320 --> 00:49:13,880 Speaker 9: that that you're seeing some young minds come into the 984 00:49:13,920 --> 00:49:16,480 Speaker 9: industry that are that are fighting for, you know, for 985 00:49:16,560 --> 00:49:18,399 Speaker 9: some more balance. I think that's a really good thing. 986 00:49:19,280 --> 00:49:22,719 Speaker 4: And episode six is all Susie Whaley, who after one 987 00:49:22,800 --> 00:49:26,600 Speaker 4: hundred and two years, served as the first female president 988 00:49:26,640 --> 00:49:30,160 Speaker 4: of the PGA of America. When you're saying all that, 989 00:49:30,560 --> 00:49:33,840 Speaker 4: are you are you directly referring to women? Are you 990 00:49:33,920 --> 00:49:36,560 Speaker 4: referring to women in golf? Are you referring to women 991 00:49:36,680 --> 00:49:39,120 Speaker 4: in golf? Or are you referring to PGA you know, 992 00:49:39,600 --> 00:49:42,239 Speaker 4: PGA pros. Are you like or is it kind of 993 00:49:42,280 --> 00:49:43,520 Speaker 4: all of it like you want? 994 00:49:43,640 --> 00:49:52,000 Speaker 10: Yes, yes, you just forgot the media. That is the 995 00:49:52,080 --> 00:49:55,719 Speaker 10: bucket in there too. And again, I look at this, 996 00:49:55,960 --> 00:49:59,040 Speaker 10: it's not a it's not a it's something that I'm 997 00:50:00,200 --> 00:50:05,120 Speaker 10: about it's not sending them saying negatively. It's just I think, 998 00:50:05,200 --> 00:50:06,560 Speaker 10: you know, I think a lot of us are just 999 00:50:06,600 --> 00:50:08,960 Speaker 10: tired of saying we're grateful for the opportunity, and yeah, 1000 00:50:09,000 --> 00:50:12,240 Speaker 10: that's where women come in. Right, I'm done with hearing 1001 00:50:12,320 --> 00:50:15,719 Speaker 10: about why don't more people watch the LPGA. Well, where 1002 00:50:15,719 --> 00:50:18,480 Speaker 10: are we supposed to watch them? You know, where are they? 1003 00:50:18,600 --> 00:50:20,600 Speaker 10: Where are we seeing them? I mean, if you look 1004 00:50:20,600 --> 00:50:22,520 Speaker 10: at the paper, I won't if they're in it. If 1005 00:50:22,560 --> 00:50:24,759 Speaker 10: you look in any digital publication, not the paper, that's 1006 00:50:24,760 --> 00:50:28,839 Speaker 10: how we'll dam any digital publication, right, any any Twitter feed? 1007 00:50:29,200 --> 00:50:31,799 Speaker 10: I mean, does anybody know who won the last three 1008 00:50:31,920 --> 00:50:32,560 Speaker 10: LPGA event? 1009 00:50:32,719 --> 00:50:32,759 Speaker 4: Like? 1010 00:50:33,360 --> 00:50:37,600 Speaker 10: Honestly, like it's it's actually appalling to me. And I 1011 00:50:37,640 --> 00:50:40,600 Speaker 10: don't think it's necessarily intentional. I just think it's our 1012 00:50:40,640 --> 00:50:44,600 Speaker 10: culture in the game that needs to be changed. When 1013 00:50:44,640 --> 00:50:47,520 Speaker 10: people talk about the game, they talk about the professional 1014 00:50:47,560 --> 00:50:48,120 Speaker 10: men's game. 1015 00:50:48,880 --> 00:50:49,080 Speaker 1: Right. 1016 00:50:49,160 --> 00:50:52,120 Speaker 10: When I have conversations with my juniors, I always say, 1017 00:50:52,160 --> 00:50:53,600 Speaker 10: who's your favorite female player? 1018 00:50:54,239 --> 00:50:54,399 Speaker 7: Right? 1019 00:50:54,480 --> 00:50:57,440 Speaker 10: My juniors now know that, right, there's so many young 1020 00:50:57,520 --> 00:51:00,080 Speaker 10: girls playing and so many boys now watching women's go. 1021 00:51:00,320 --> 00:51:03,480 Speaker 10: But I don't understand why we're not seeing it more 1022 00:51:03,520 --> 00:51:06,440 Speaker 10: and Why is only five percent of media publications on 1023 00:51:06,480 --> 00:51:07,640 Speaker 10: women's sports in general? 1024 00:51:07,840 --> 00:51:10,160 Speaker 6: Why is that? That's just a question right. 1025 00:51:10,040 --> 00:51:12,680 Speaker 10: For people that lookay, that's where I get all the 1026 00:51:12,760 --> 00:51:14,640 Speaker 10: king on Twitter, Like people will write me back a 1027 00:51:14,719 --> 00:51:18,000 Speaker 10: thousand reasons why right, but none of them make any sense, 1028 00:51:18,840 --> 00:51:22,279 Speaker 10: Like that doesn't mean make sense just because you like 1029 00:51:22,320 --> 00:51:23,960 Speaker 10: to watch men's Okay, good, how are you glad to 1030 00:51:24,040 --> 00:51:26,120 Speaker 10: watch men's sports? But I watched men's sports and women 1031 00:51:26,200 --> 00:51:28,640 Speaker 10: sports and some of these different women, like women need 1032 00:51:28,680 --> 00:51:31,480 Speaker 10: to watch women's sports. This isn't all on men, right, 1033 00:51:31,520 --> 00:51:33,520 Speaker 10: we all we all just need to participate in it. 1034 00:51:33,600 --> 00:51:35,319 Speaker 10: And so I think when you ask me what is 1035 00:51:35,320 --> 00:51:39,120 Speaker 10: that all about? You know, it's about making sure that 1036 00:51:39,160 --> 00:51:43,440 Speaker 10: the next generation has it better than we have. Right, 1037 00:51:43,560 --> 00:51:46,560 Speaker 10: the next generation is that to fight so hard? And 1038 00:51:46,560 --> 00:51:48,759 Speaker 10: I'm here to tell you in golf women have to 1039 00:51:48,840 --> 00:51:52,239 Speaker 10: fight really hard. And there is space for women and 1040 00:51:52,280 --> 00:51:55,160 Speaker 10: there is space for junior girls in golf. We shouldn't 1041 00:51:55,200 --> 00:51:56,080 Speaker 10: have to fight this hard. 1042 00:52:12,920 --> 00:52:20,160 Speaker 7: Put another log on the fire. Nobody here is to 1043 00:52:20,440 --> 00:52:21,160 Speaker 7: get the time