WEBVTT - Brendan Quinn 0:00:06.320 --> 0:00:08.399 It's the Son of a Butch podcast. We come to 0:00:08.400 --> 0:00:11.440 you every Wednesday. I am your host, Claude Harmon. This 0:00:11.480 --> 0:00:15.360 week's guest Brendan Quinn. I haven't had a journalist on. 0:00:15.400 --> 0:00:17.759 I've had some TV people on, but I hadn't had 0:00:17.800 --> 0:00:22.000 a journalist on full disclosure. We recorded this last Thursday 0:00:22.760 --> 0:00:25.040 during the day. We I mean everybody pretty much knew 0:00:25.120 --> 0:00:29.000 John Ram was signing with Live, but we did it 0:00:29.040 --> 0:00:32.000 as kind of a hypothetical. Even though we thought he 0:00:32.159 --> 0:00:33.680 was going to sign You never know. I mean, all 0:00:33.720 --> 0:00:38.160 these rumors, there's there's rumors about people all day every day. 0:00:38.280 --> 0:00:40.519 But I wanted to get a journalist on because I 0:00:40.520 --> 0:00:43.000 hadn't had one on before. I had some people that 0:00:43.080 --> 0:00:45.680 were in the TV space, but I wanted to get 0:00:45.680 --> 0:00:49.040 someone who writes. And the thing I like about Brendan 0:00:49.080 --> 0:00:52.680 he doesn't come from a golf background. He starts. He 0:00:52.760 --> 0:00:55.760 still writes college basketball. But I wanted to get someone's 0:00:55.800 --> 0:01:01.320 perspective that wasn't a kind of season golf journalists because 0:01:01.320 --> 0:01:04.800 I think in twenty twenty three, I think everybody's opinion 0:01:05.240 --> 0:01:07.960 kind of you know that is that is deeply, deeply 0:01:08.000 --> 0:01:12.479 embedded with all the tours is somewhat, I don't know, 0:01:13.000 --> 0:01:16.760 maybe compromise just because of their own bias. So I 0:01:16.760 --> 0:01:19.520 thought to get a fresh take Brendan. I really like 0:01:19.600 --> 0:01:22.520 his writing, and we talked about some good stuff. Listen. 0:01:22.560 --> 0:01:26.400 It's crazy times, and I don't want to bombard all 0:01:26.480 --> 0:01:29.520 you guys with tons of PGA tour lift stuff, but 0:01:29.600 --> 0:01:32.960 it's impossible, given you know, everything that's happened in the 0:01:33.000 --> 0:01:35.000 last week with John Rahm going to Live to not 0:01:35.120 --> 0:01:38.800 talk about where we are with that and where everything is. 0:01:39.120 --> 0:01:41.399 So I think it's a really good podcast, and we 0:01:41.480 --> 0:01:44.480 talked about some you know, some stuff that you know. Listen, 0:01:44.720 --> 0:01:46.880 it's been going on for the last two years, and 0:01:47.000 --> 0:01:50.600 I thought it was important to get another point of view. 0:01:50.840 --> 0:01:59.560 So sit back and enjoy listening to Brendan Quinn. I 0:01:59.560 --> 0:02:06.120 guess is Brendan Quinn, you write for the Athletic both basketball, 0:02:06.120 --> 0:02:08.959 college basketball and golf. But obviously we could talk about 0:02:09.000 --> 0:02:11.600 college basketball. But it's the end of the twenty twenty 0:02:11.639 --> 0:02:14.880 three season. The golf landscape Brendon over the last two 0:02:14.960 --> 0:02:18.560 years is just it's unrecognizable from what it once was. 0:02:19.600 --> 0:02:23.359 On the podcast, I've talked about this, I've had players 0:02:23.400 --> 0:02:25.320 talk about it, I've Caddy's stuff. But we're in the 0:02:25.360 --> 0:02:26.840 middle of it, right. Some of these guys are on 0:02:26.880 --> 0:02:29.120 the PGA Tour. Some of these guys are on live. 0:02:29.200 --> 0:02:31.440 But for those of us in the sport, I think 0:02:31.720 --> 0:02:35.600 it's hard to see the overall view of it when 0:02:35.600 --> 0:02:37.640 you're in the middle of it. And right now, it 0:02:37.680 --> 0:02:40.480 seems like there's two sides, right there's the PGA Tour 0:02:40.560 --> 0:02:44.480 guys and then there's the live guys. And as a 0:02:44.560 --> 0:02:48.560 journalist and someone watching the last couple of years, what's 0:02:48.600 --> 0:02:51.160 it been like and what are your thoughts? Because it's 0:02:52.320 --> 0:02:54.480 I mean, I even though I'm right in the middle 0:02:54.520 --> 0:02:56.440 of it, I work with three guys that are on live, 0:02:57.639 --> 0:03:00.640 two of the biggest guys on live. Still, to me 0:03:00.800 --> 0:03:03.520 is crazy that when I look back at, you know, 0:03:03.800 --> 0:03:07.120 the end of the year in twenty twenty one, you 0:03:07.240 --> 0:03:09.440 just couldn't have told me that we'd be where we 0:03:09.480 --> 0:03:10.000 are today. 0:03:10.200 --> 0:03:13.799 Yeah, you know, it's funny. It's for number one, it's 0:03:14.080 --> 0:03:16.240 not what I or a lot of people signed up for. 0:03:16.280 --> 0:03:18.359 When you're like, I wanna go cover golf, right, it's 0:03:18.760 --> 0:03:20.560 and then suddenly you're in the middle of like covering 0:03:20.600 --> 0:03:25.120 this like geopolitical just spionage. There's just you know, with 0:03:25.320 --> 0:03:28.160 all these layers and understanding. And I remember when when 0:03:28.160 --> 0:03:30.959 it all really started kind of bubbling to the surface, 0:03:32.160 --> 0:03:34.960 but that would have been like twenty one summer, right, 0:03:35.640 --> 0:03:38.800 I was coming out of basketball season and going to 0:03:39.240 --> 0:03:42.360 Augusta and this was like, right, things were really popping 0:03:42.360 --> 0:03:46.280 around Phil et cetera, et cetera. And my editor is like, 0:03:46.280 --> 0:03:49.320 you know, you want to write a column about you know, 0:03:50.080 --> 0:03:52.240 live and all these things going on and you know, 0:03:52.360 --> 0:03:54.640 right and wrong, because it was very much still the 0:03:55.080 --> 0:03:58.760 right and wrong portion of the conversation. And I said 0:03:58.760 --> 0:04:00.120 to my boss, I'm like, I gotta tell you, I 0:04:00.120 --> 0:04:02.160 don't know what a sovereign wealth fund is. 0:04:02.800 --> 0:04:04.120 Can we start there, you know? 0:04:04.200 --> 0:04:06.280 And I kind of embarked on it that way, and 0:04:06.640 --> 0:04:08.880 one of my first big stories on it was very much. 0:04:09.040 --> 0:04:09.600 Speaking to. 0:04:11.080 --> 0:04:16.440 Academics and finance people and journalists who work in that 0:04:16.600 --> 0:04:22.200 space of foreign governments and understanding governments stuff like that. 0:04:22.320 --> 0:04:27.640 This kind of involvement in sports there is I mean, 0:04:27.680 --> 0:04:29.800 it's crazy to me, you know, as someone that has 0:04:29.839 --> 0:04:33.599 been you know, part of I'm on tour on LIB 0:04:33.640 --> 0:04:35.400 the last two years because that's where my players went. 0:04:35.720 --> 0:04:39.719 But I find it crazy that as much as golf 0:04:39.839 --> 0:04:42.359 wants to be like everything else. Right, And one of 0:04:42.360 --> 0:04:45.520 the big things right now I think is the golfers. 0:04:45.560 --> 0:04:48.400 The Saudis have come in and started to pay professional 0:04:48.400 --> 0:04:51.960 golfers like other athletes get paid, like they get paid 0:04:52.000 --> 0:04:57.839 in American football, soccer, over in Europe, baseball, basketball. You know, 0:04:57.880 --> 0:05:00.440 some of the contracts, the film contract, the Bryson, the DJ, 0:05:00.600 --> 0:05:03.320 the Brooks, those big live contracts. We're on a par 0:05:03.520 --> 0:05:06.479 with what we see in basketball, baseball, other sports. Right, 0:05:06.760 --> 0:05:11.200 We've never seen that before, but we have seen governments 0:05:11.320 --> 0:05:16.919 countries get involved in sports through various companies and things 0:05:17.000 --> 0:05:20.240 like that. Right, Yeah, why do you think that golf 0:05:20.279 --> 0:05:25.000 has been so Why has this issue been so polarizing 0:05:25.960 --> 0:05:26.480 in golf? 0:05:26.640 --> 0:05:26.719 So? 0:05:26.800 --> 0:05:30.840 I think mainly it's there's a difference between buying a 0:05:30.880 --> 0:05:36.000 team and creating a league. So, you know, we're not 0:05:36.040 --> 0:05:38.039 going to go and rehash you know, should the tour 0:05:38.120 --> 0:05:40.280 have taken those initial calls, et cetera, etc. Right, it's 0:05:40.320 --> 0:05:43.799 a whole other thing. But there is something fundamentally different 0:05:43.880 --> 0:05:46.480 by creating a competitive league that's going to go up 0:05:46.520 --> 0:05:53.120 against your old school standard bearer, the brand, the institutional 0:05:53.240 --> 0:05:56.280 piece and go head to head. You know, that's that's 0:05:56.320 --> 0:05:59.480 not You've seen that happen in other sports. You've never 0:05:59.520 --> 0:06:03.119 seen it created this way though, and where the money 0:06:03.160 --> 0:06:04.760 came from and all that. So I think that was 0:06:04.800 --> 0:06:09.960 like the most baseline reason for why this has been 0:06:10.040 --> 0:06:12.120 so different. And then you know, I mean, we can 0:06:12.120 --> 0:06:15.600 get into all the geopolitical stuff of why it became 0:06:15.640 --> 0:06:18.000 a hot button issue and some people, I think, use 0:06:18.040 --> 0:06:20.440 that to their advantage and other people honestly felt that 0:06:20.480 --> 0:06:21.840 way and things like that, But it's. 0:06:21.760 --> 0:06:25.440 A journalist, it's just covering the sport. Yeah, what has 0:06:25.480 --> 0:06:28.360 surprised you about the last two years? 0:06:30.520 --> 0:06:36.880 You know, I think the biggest surprise is the kind 0:06:36.880 --> 0:06:41.360 of the constant lack of clarity, if that's it, Like everything. 0:06:41.000 --> 0:06:43.440 Is just everything speculative, everything. 0:06:43.240 --> 0:06:45.120 Speculative, speculative, speculative. 0:06:45.400 --> 0:06:47.480 You hear people say one thing, and like it took 0:06:47.520 --> 0:06:49.080 a while for a lot of people to just be like, Okay, 0:06:49.160 --> 0:06:52.279 let's just stop listening to what anyone says because the 0:06:52.360 --> 0:06:53.520 numbers it doesn't matter. 0:06:53.720 --> 0:06:58.600 Until right in the middle of John Rahm going to 0:06:58.680 --> 0:07:05.080 live rumor Mania three hundred six hundred and like, like 0:07:05.720 --> 0:07:08.799 I'm in the I know the people involved with making 0:07:08.839 --> 0:07:12.760 these decisions and the numbers that get thrown out, it's 0:07:12.840 --> 0:07:15.880 like you don't even know what to believe anything anymore. 0:07:15.960 --> 0:07:16.320 Mm hmm. 0:07:16.680 --> 0:07:18.280 And it's crazy, it's not like is it like that? 0:07:18.320 --> 0:07:19.720 And not? Do you think it's like that in the end? 0:07:19.880 --> 0:07:22.920 And do you think the rumor mill on let's say 0:07:23.720 --> 0:07:26.440 Patrick Mahomes is going to leave the Chiefs? I mean 0:07:26.480 --> 0:07:28.760 we saw that when Lebron was going when when the 0:07:28.840 --> 0:07:31.400 Lebron lottery was happening in the NBA are where was 0:07:31.480 --> 0:07:35.800 Lebron going to go? That was that was was big news. 0:07:35.880 --> 0:07:39.000 Well, there's there's rail, there's guardrails to all that stuff. 0:07:39.000 --> 0:07:41.600 There are dates on the calendar of when you can go, 0:07:41.720 --> 0:07:43.800 we know the length of It's nothing like that. 0:07:44.040 --> 0:07:46.320 There is nothing like that in this space. 0:07:46.040 --> 0:07:48.680 Where it's like, you know, six months ago, if you 0:07:48.720 --> 0:07:53.560 asked anybody about John Rahm as a non starter at 0:07:53.560 --> 0:07:55.600 that point, you know, I mean, it's one hundred and 0:07:56.640 --> 0:07:59.760 he's not going anywhere. You know, these guys are tent poles. 0:08:00.000 --> 0:08:03.400 They're not going anywhere. Well, now it appears one of 0:08:03.400 --> 0:08:07.480 those tentpoles is gone, so okay, Well that means let's 0:08:07.520 --> 0:08:09.920 look at those other tempoles. How many of them are 0:08:09.960 --> 0:08:13.320 actually planted right, because this one, I mean, this is 0:08:13.800 --> 0:08:16.800 going to be It's obviously right now when we are 0:08:16.840 --> 0:08:19.120 speaking right now, this is still slightly speculative, but it 0:08:19.320 --> 0:08:20.480 seems like this is happening. 0:08:22.080 --> 0:08:24.040 This is a this is a different domino. 0:08:24.120 --> 0:08:26.120 In what way? In what way do you think John 0:08:26.200 --> 0:08:29.800 Rahm is a different domino at this point? So because 0:08:29.800 --> 0:08:34.760 obviously the biggest domino in my opinion, Yes, Phil was huge, Yeah, 0:08:34.800 --> 0:08:39.560 but DJ going to Live to me was the tipping 0:08:39.600 --> 0:08:42.920 point that changed everything. When a player of his caliber, 0:08:42.920 --> 0:08:46.920 with his resume, as beloved as he is by the fans, 0:08:47.320 --> 0:08:50.440 as popular as he is on the PGA tour. I 0:08:50.520 --> 0:08:52.800 remember getting the call from DJ and him telling me 0:08:52.880 --> 0:08:56.079 that he was going, and I was shocked, even though 0:08:56.120 --> 0:08:58.760 I'd been with him for the last five years and 0:08:58.800 --> 0:09:02.280 watched him entertain this and watched him agonize over to 0:09:02.320 --> 0:09:06.040 the decision. And he struggled after the Masters, after winning, 0:09:06.240 --> 0:09:08.240 for those two years after before he went to Live, 0:09:08.280 --> 0:09:12.520 because the question of do I do this? What is 0:09:12.559 --> 0:09:16.400 my legacy going to do? He played terror, He didn't 0:09:16.400 --> 0:09:18.959 play great for two years, not up to the standard 0:09:19.040 --> 0:09:22.560 that he's used to. And I think the struggle of 0:09:22.880 --> 0:09:26.319 the decision to do it, and I still remember rend 0:09:26.400 --> 0:09:29.520 In him calling me and even though I thought he 0:09:29.640 --> 0:09:33.160 might do it, I was shocked. I got off the 0:09:33.200 --> 0:09:36.160 call and I just went, holy shit, Yeah what just happened. 0:09:36.440 --> 0:09:39.240 And I think he was the domino. And if you 0:09:39.280 --> 0:09:43.959 talk to the people that subsequently went after DJ, they 0:09:44.000 --> 0:09:47.560 all will say, yeah, once DJ went, it made it 0:09:47.760 --> 0:09:52.319 more viable. Now John Rahm is a bigger dominant. I 0:09:52.360 --> 0:09:56.959 think for Live the three biggest dominoes have been DJ going, 0:09:57.480 --> 0:10:00.600 Brooks winning a major as a live player, and if 0:10:00.679 --> 0:10:04.240 John Rahm does go to Live, that is another domino 0:10:04.280 --> 0:10:09.600 because I think in the same way that maybe I 0:10:09.679 --> 0:10:11.960 know for a fact that after the Masters and Brooks 0:10:11.960 --> 0:10:17.040 almost winning, people went, Okay, we've got to figure out 0:10:17.080 --> 0:10:19.600 what is really happening, and we've got to try and 0:10:19.640 --> 0:10:23.079 figure something out because we thought that this wasn't going 0:10:23.120 --> 0:10:28.000 to happen, and it basically just did. And then he 0:10:28.080 --> 0:10:30.520 wins the PJ So that was a big domino to 0:10:30.559 --> 0:10:32.640 where then he's on the Ryder Cup team and all that. 0:10:33.040 --> 0:10:35.320 Do you think that the domino effect of John Rahm 0:10:35.440 --> 0:10:39.720 is he's such a big player, two time major champion, 0:10:40.440 --> 0:10:42.320 you know, all of the things that he's done up 0:10:42.360 --> 0:10:45.439 to this point in his career. Why is he such 0:10:45.440 --> 0:10:46.240 a big domino? 0:10:46.440 --> 0:10:50.000 Number One is age? Okay, So like obviously DJ was. 0:10:49.920 --> 0:10:54.680 Still incredibly mid thirties, could certainly pop up and win, 0:10:54.920 --> 0:10:57.640 you know, another major and no one would be stunned. 0:10:59.080 --> 0:11:02.320 But also someone clearly on the back end of the career. 0:11:04.200 --> 0:11:07.760 Rom's twenty six, twenty seven. So A, you have all 0:11:07.840 --> 0:11:08.560 this runway. 0:11:08.679 --> 0:11:12.040 B you have his ranking, see you have he was 0:11:12.080 --> 0:11:16.400 a face of the tour without question, and. 0:11:16.600 --> 0:11:17.760 The face of the European tour. 0:11:17.960 --> 0:11:18.160 Sure. 0:11:18.280 --> 0:11:23.160 The thing that really I think is kind of the biggest, 0:11:23.880 --> 0:11:26.760 biggest piece of this though, is the legitimacy of the 0:11:26.800 --> 0:11:30.880 brand in terms of competition. When When Live wants to 0:11:30.880 --> 0:11:32.840 say we have a top three player in the world 0:11:32.960 --> 0:11:36.720 now and the reigning masters Chimp and Brooks at times 0:11:36.840 --> 0:11:38.360 is the top three player in the world, and other 0:11:38.400 --> 0:11:40.400 times he is not. I mean physically he is what 0:11:40.440 --> 0:11:42.400 he is. There are times you think he could be 0:11:42.400 --> 0:11:44.160 done in a year if his body doesn't hold up. 0:11:44.200 --> 0:11:47.720 Like John Rom ain't going anywhere for ten years, fifteen years, 0:11:47.720 --> 0:11:49.280 as long basically as long as he wants to go. 0:11:49.640 --> 0:11:52.480 So that's different and when you talk about what he 0:11:52.640 --> 0:11:57.360 has behind him in terms of brand potential and things 0:11:57.400 --> 0:11:59.400 like that. He's the face of Callaway, He's the face 0:11:59.400 --> 0:12:01.520 of a lot major pieces. 0:12:01.880 --> 0:12:04.080 He's one of the faces of the European Ryder Cup 0:12:04.080 --> 0:12:05.240 team for the next fifteen years. 0:12:05.360 --> 0:12:08.520 Is this the final one that gets a major brand 0:12:08.720 --> 0:12:11.640 to come in and say, we're gonna put X amount 0:12:11.640 --> 0:12:13.920 of dollars into your friend, he's gonna get his own team. 0:12:14.080 --> 0:12:16.160 We're gonna put X amount of dollars. Rumor is he's 0:12:16.160 --> 0:12:19.560 going to get his own Yeah, we're gonna put X 0:12:19.559 --> 0:12:23.720 amount of dollars. And when that happens, other brands seeing 0:12:23.760 --> 0:12:26.599 it and say, okay, well, now that brand's going to 0:12:26.640 --> 0:12:28.840 put in this money. You know, we all kind of 0:12:30.400 --> 0:12:32.080 roll our eyes a little bit where at some of 0:12:32.120 --> 0:12:34.920 the valuations of some of these franchises where it's like, oh, yeah, 0:12:34.960 --> 0:12:37.319 that Sergio's team's worth two billion, and you know, it's like, 0:12:37.520 --> 0:12:39.120 I feel like he just kind of pulled that number 0:12:39.720 --> 0:12:40.520 out of this guy. 0:12:41.040 --> 0:12:43.439 But I'm not saying that would be legitimate. 0:12:43.520 --> 0:12:47.760 But like someone like rom having his own team and 0:12:47.800 --> 0:12:49.120 being a guy who could go and. 0:12:49.040 --> 0:12:52.040 He could win multiple majors in a year, he is just. 0:12:52.200 --> 0:12:54.720 If John Rahm goes to live he could win five 0:12:54.800 --> 0:12:55.440 day times. 0:12:55.520 --> 0:12:57.640 He's that yeah, oh yeah right, And. 0:12:57.640 --> 0:13:00.319 Not to say that the other guys aren't. But I 0:13:00.720 --> 0:13:02.560 say this all the time on the podcast. Anytime we 0:13:02.559 --> 0:13:05.480 talk about John Rahm, we've had his coach, Dave Phillips on. 0:13:06.080 --> 0:13:08.640 I don't he is so talented. He is one of 0:13:08.640 --> 0:13:11.640 those players that you don't you don't understand how he 0:13:11.640 --> 0:13:14.600 doesn't win every week. Right, that's how great of that's 0:13:14.640 --> 0:13:17.000 how great his talent is. And I think the other 0:13:17.040 --> 0:13:22.080 thing that you're talking about internationally John Rahm is he's European. 0:13:22.600 --> 0:13:26.079 Even though he went to college in America, he's European. 0:13:26.520 --> 0:13:32.440 He's Spanish, and that plays another role in it as well. 0:13:32.480 --> 0:13:35.640 I think, and you know, I mean, this further fractures things. 0:13:35.679 --> 0:13:38.840 I mean, look, by the time this thing airs, who 0:13:38.840 --> 0:13:41.160 knows what the state of the framework agreement is at 0:13:41.200 --> 0:13:43.360 that time, if there is any more clarity as to 0:13:43.400 --> 0:13:46.400 what's going on. But like everyone's talked about the game 0:13:46.400 --> 0:13:50.280 being fractured in recent years, and like this is the 0:13:50.320 --> 0:13:52.679 epitome of it. Man, Like if we don't get to 0:13:52.679 --> 0:13:58.800 see Scottie, Rory and Ram playing each other at like 0:13:59.360 --> 0:14:03.480 on a regular basis beyond four weeks a year, then 0:14:03.480 --> 0:14:06.800 the game is fundamentally broken. At that it's already broken, 0:14:07.080 --> 0:14:10.520 but there's just something different, you know, even with DJ 0:14:10.720 --> 0:14:13.559 over on Live and Brooks, there's Jeff. 0:14:13.400 --> 0:14:14.320 Smith and the players. 0:14:14.400 --> 0:14:16.800 Yeah, like camp Smith Campus is a great example, and 0:14:17.080 --> 0:14:19.280 Bryson was a great example. But like right now, I 0:14:19.280 --> 0:14:20.880 think when you just think of like the best players 0:14:20.880 --> 0:14:22.920 in the world, that's the conversation. And Cam was in 0:14:23.000 --> 0:14:25.400 that conversation and it has changed, it feels like since 0:14:25.400 --> 0:14:26.000 he went over. 0:14:26.120 --> 0:14:28.200 And also I think if your Live, you're not gonna 0:14:28.240 --> 0:14:31.440 get Tiger. You're not gonna get Rory. You're not gonna 0:14:31.440 --> 0:14:34.080 get Scotti, Scheffler, you're not gonna get j t You're 0:14:34.080 --> 0:14:36.640 not gonna get Jordan, You're not gonna get the PGA 0:14:36.760 --> 0:14:39.080 Tours boys. Yeah, and they are their boys, right, they 0:14:39.120 --> 0:14:43.200 are the one you're not probably I'm ninety nine point 0:14:43.280 --> 0:14:45.840 nine percent sure you're not getting Max Homy either, right, 0:14:46.720 --> 0:14:50.000 So from Live standpoint, they're like, Okay, we're not gonna 0:14:50.000 --> 0:14:54.000 get Tiger and Rory. Rom is the closest thing we 0:14:54.080 --> 0:14:58.560 can get to. That to further our legitimacy of what 0:14:58.600 --> 0:15:01.960 we're trying to do. You said, obviously it's your opinion 0:15:02.080 --> 0:15:06.240 that golf professional golf is broken if it is broken, 0:15:06.280 --> 0:15:07.760 and that's up for debate, but there are a lot 0:15:07.800 --> 0:15:09.560 of people that share that center. 0:15:09.560 --> 0:15:10.200 That's how I feel. 0:15:10.280 --> 0:15:12.120 And if you and someone gonna make a noo counterpoint, 0:15:12.160 --> 0:15:13.920 and I'm fine with that, but that's how I feel. 0:15:14.000 --> 0:15:16.800 But if it is broken, is there a way to 0:15:16.880 --> 0:15:17.320 fix it? 0:15:18.240 --> 0:15:20.240 Well, we thought that that was there was the potential 0:15:20.280 --> 0:15:22.360 of it if LID was coming unto the umbrella of 0:15:22.400 --> 0:15:25.360 this for profit business being created by the pediator et cetera, 0:15:25.360 --> 0:15:27.320 et cetera, et cetera, with the investment fund from the 0:15:27.560 --> 0:15:31.160 public investment fund. Okay, we thought there was going to 0:15:31.280 --> 0:15:34.760 be some sort of marriage of the clans, right of 0:15:34.800 --> 0:15:38.400 the two sides. But this is like another This is 0:15:38.400 --> 0:15:41.080 a great example of when you're trying to understand things 0:15:41.120 --> 0:15:41.600 in real time. 0:15:41.640 --> 0:15:44.320 I'm like, wait a second, does rom doing this? Is 0:15:44.360 --> 0:15:48.200 that good for the framework deal? Is that bad for 0:15:48.320 --> 0:15:52.320 the good Dad? I just like, I don't pretend to 0:15:52.480 --> 0:15:54.560 I'm like, I'm not a smart man. I don't know. 0:15:54.720 --> 0:15:57.360 I don't know. And to me, it. 0:15:57.360 --> 0:16:02.360 Feels like if it changes the valuation of live without 0:16:02.440 --> 0:16:05.880 question beyond just the money that is going to Ram, 0:16:06.240 --> 0:16:08.720 it changes the valuation of the brand to have him 0:16:08.840 --> 0:16:11.280 associate with it. And then you've spent multiple months trying 0:16:11.280 --> 0:16:13.080 to come up with valuations for both the PGA Tour, 0:16:13.160 --> 0:16:16.640 all of its properties and live and all of its holdings. 0:16:17.280 --> 0:16:20.840 So this changes all of that, and the deadline is 0:16:21.760 --> 0:16:22.840 kind of on the clock here. 0:16:23.120 --> 0:16:25.600 If you're a regular listener to the pod, you know 0:16:25.680 --> 0:16:28.080 that I've been drinking ag one for about a year now. 0:16:28.240 --> 0:16:30.600 Why did I start doing that? I really wanted to 0:16:30.600 --> 0:16:35.520 try and work on my wellness, my eating habits, and 0:16:35.520 --> 0:16:38.440 as soon as I started drinking ag one daily, I 0:16:38.520 --> 0:16:43.040 noticed a massive, massive spike in my energy levels. Why. 0:16:43.360 --> 0:16:46.760 That's because ag one is a foundational nutritional supplement that 0:16:46.840 --> 0:16:52.280 supports your body's universal needs like gut optimization, stress management, 0:16:52.560 --> 0:16:56.240 and immune support. Since two thousand and one, ag One 0:16:56.600 --> 0:17:02.520 has led the future of foundational nutrition, continuously refining their 0:17:02.560 --> 0:17:08.280 formula to create a smarter, better way to elevate your baseline. 0:17:08.400 --> 0:17:12.200 Help listen, I've talked about this. I travel an enormous amount. 0:17:12.240 --> 0:17:14.360 I'm probably on the road over twenty weeks a year. 0:17:14.880 --> 0:17:18.080 It's hard for me to have the same kind of 0:17:18.160 --> 0:17:22.720 fitness and wellness regimen that I have when I'm at home, 0:17:23.200 --> 0:17:25.159 and that's what AG one has really done for me. 0:17:25.240 --> 0:17:28.000 Because I've said this before, I don't I don't need 0:17:28.000 --> 0:17:32.199 a lot of vegetables I should, but trying out AG one, 0:17:32.359 --> 0:17:36.119 it's it's made a massive, massive difference and it's something 0:17:36.280 --> 0:17:40.320 that I think you can do as well. AG one 0:17:40.480 --> 0:17:43.240 is the supplement I trust to provide the support my 0:17:43.280 --> 0:17:46.680 body needs daily and that's why they've been a partner 0:17:46.720 --> 0:17:49.159 for so long. If you want to take ownership of 0:17:49.240 --> 0:17:52.520 your health, it starts with ag one. Try ag one 0:17:52.600 --> 0:17:58.320 and get a free one year supply of Vitamin D three, 0:17:58.840 --> 0:18:03.320 K two, and five free AG one travel packs with 0:18:03.400 --> 0:18:05.879 your first purchase. That's what I do. Take it on 0:18:05.920 --> 0:18:09.919 the road with me. Go to drinkag one dot com 0:18:09.920 --> 0:18:15.760 backslash ch three. That's drink ag one dot com backslash 0:18:16.160 --> 0:18:19.720 ch three. Check it out if you want to improve 0:18:19.840 --> 0:18:26.080 your daily health and fitness regiment. There is an argument 0:18:26.200 --> 0:18:30.440 I think you can make that both both the tours 0:18:30.920 --> 0:18:35.320 as they are today are as strong as their biggest players. 0:18:35.840 --> 0:18:39.360 Because the PGA Tour, just like the Knock against Live 0:18:39.400 --> 0:18:41.440 as everybody goes, I don't even know half the people 0:18:41.440 --> 0:18:45.240 who are playing. But there is a large contingent of 0:18:45.480 --> 0:18:49.880 players playing on the PGA Tour that could walk into 0:18:50.280 --> 0:18:52.560 a restaurant and you not know where they are. And 0:18:52.600 --> 0:18:56.160 I think in a lot of ways, golfers fly under 0:18:56.160 --> 0:18:59.440 the radar like that, because if you're six foot eight 0:18:59.520 --> 0:19:01.800 and you're in great shape and you show up in 0:19:01.880 --> 0:19:04.119 e Bentley to a restaurant and you've got all the 0:19:04.480 --> 0:19:07.440 blade and the ice on, more than likely someone's gonna 0:19:07.440 --> 0:19:11.560 go I'm guessing that guy plays professional sports of some right. 0:19:11.640 --> 0:19:13.840 If you just walk in and you're like when Christian 0:19:13.920 --> 0:19:17.040 McCaffrey walks into a people are are they don't. That's 0:19:17.080 --> 0:19:21.399 not a normal guy, That's not normal, right, So golfers, 0:19:21.440 --> 0:19:25.280 I think I have had a lot of anonymity by 0:19:26.160 --> 0:19:29.359 the sport. Right up until Tiger. It wasn't athletic, it 0:19:29.440 --> 0:19:33.320 wasn't seen to be athletic. You know, nobody was in shape. 0:19:33.359 --> 0:19:35.280 It was a bunch of old people and stuff like that. 0:19:36.880 --> 0:19:39.960 But do you think that because if if Rom does 0:19:40.040 --> 0:19:43.399 go to live, it's Rom, it's Phil, it's Brooks, it's DJ, 0:19:43.520 --> 0:19:48.600 it's camp Smith, it's Bryson, it's Sergio, right, they're kind 0:19:48.640 --> 0:19:50.320 of the big ones, and then there's a bunch of 0:19:50.359 --> 0:19:52.199 other ones. If you're a golf fan, you might know 0:19:52.200 --> 0:19:54.520 who they are. But if you aren't a diehard golf fan, 0:19:54.560 --> 0:19:56.439 you might know that. But like I said, there's a 0:19:56.440 --> 0:19:59.040 lot of people, you know, these these opposite field events 0:19:59.480 --> 0:20:02.280 mississip it be and that's only gonna get worse now. 0:20:02.600 --> 0:20:05.000 And we have already been hearing from some people on 0:20:05.040 --> 0:20:06.800 the PGA to or that it seems like there's a cast, 0:20:06.920 --> 0:20:09.920 there's a there's a there's a two class system. There's 0:20:09.960 --> 0:20:13.119 the haves and the have nots. And so do you 0:20:13.200 --> 0:20:17.000 think that there's a case to be made that if 0:20:17.040 --> 0:20:19.760 you look at if Rom were to go, if you 0:20:19.840 --> 0:20:25.199 look at the stars, are they getting closer from an 0:20:25.240 --> 0:20:28.760 amount from a. 0:20:27.800 --> 0:20:30.680 Maybe who they say it's it depends on how you 0:20:30.720 --> 0:20:32.760 look at You can almost look at it inside out too, 0:20:32.880 --> 0:20:35.360 where it's like when when I say that the game 0:20:35.440 --> 0:20:39.800 is fractured, just Rom going to live. I don't think 0:20:39.880 --> 0:20:42.199 magically is gonna make people wake up on a Saturday 0:20:42.280 --> 0:20:44.680 or Sunday morning and be like, holy shit, I got sorry, 0:20:44.680 --> 0:20:46.720 I just clap in your mi like holy shit, I 0:20:46.720 --> 0:20:50.160 gotta watch John Rom today. I'm sure there's people in 0:20:50.200 --> 0:20:52.120 Spain who feel that way, and I'm sure there are 0:20:52.160 --> 0:20:55.040 some fans who do, but the large public, he just 0:20:55.040 --> 0:20:58.480 doesn't have that much sway. I don't know if anyone does. 0:20:58.720 --> 0:21:02.200 So here's the thing, what guy going I don't look 0:21:02.200 --> 0:21:05.560 at it as the like that much tilt on the scale. 0:21:06.040 --> 0:21:10.240 I look at it as that him going over there 0:21:10.640 --> 0:21:12.600 does make that product slightly smaller. I still don't think 0:21:12.600 --> 0:21:14.040 anyone particularly is going to be. 0:21:15.480 --> 0:21:17.160 Crawling to the. 0:21:17.080 --> 0:21:19.320 Remote to make sure that they are watching every week. 0:21:19.880 --> 0:21:22.440 The PGA Tour is getting more and more water down though, 0:21:22.560 --> 0:21:28.399 like the tour needs to have all of the best 0:21:28.400 --> 0:21:30.840