WEBVTT - How Hot Wheels Work 0:00:01.200 --> 0:00:04.360 Welcome to you stuff you should know from house stuff 0:00:04.360 --> 0:00:13.760 works dot com. Hey, welcome to the podcast. I'm Josh Clark, 0:00:13.800 --> 0:00:16.639 just Charles W. Chuck Bryant, and Jerry. You know, that 0:00:16.680 --> 0:00:19.800 just sounded like like that's what happens. Like you're having 0:00:19.800 --> 0:00:21.239 a nightmare and you mean wake you up in the 0:00:21.280 --> 0:00:23.000 middle of night and he just goes, hey, welcome to 0:00:23.000 --> 0:00:25.760 the podcast, and then she slaps you across the face. 0:00:25.840 --> 0:00:31.360 Real heart. H it's true. Yea, that is what that sounded. 0:00:32.120 --> 0:00:35.480 It sounded that's pretty accurate. I don't know what got 0:00:35.760 --> 0:00:40.199 into me. You were just super charged about this topic. 0:00:40.880 --> 0:00:45.280 That's terrible. Super charged. I'll get it. It's like a 0:00:45.320 --> 0:00:48.519 super charged engine. And I didn't even think about that. 0:00:48.560 --> 0:00:51.479 Oh good, that makes me feel a little better. Yeah. Um, 0:00:51.520 --> 0:00:53.440 you know Jerry, by the way, before when I told 0:00:53.440 --> 0:00:55.480 her what we were doing, so oh my gosh, that 0:00:55.560 --> 0:00:57.560 was my favorite toy when I was a kid. Nice 0:00:57.560 --> 0:01:00.200 hot wheels are pretty great. Yeah. I had a quite 0:01:00.240 --> 0:01:03.280 a collection, and I don't know where they are today. 0:01:03.160 --> 0:01:05.959 We're missing huh. Yeah. I don't know if they were 0:01:06.000 --> 0:01:11.360 thrown out or if if my brother has them, or 0:01:11.520 --> 0:01:13.480 they're my mom's attic or what. Because I'm kind of 0:01:13.480 --> 0:01:15.759 curious about have any value you need to find them? 0:01:16.240 --> 0:01:19.440 They could be apparently, as far as hot wheels collectors go, 0:01:19.640 --> 0:01:22.160 it could be in mint condition all the way down 0:01:22.240 --> 0:01:25.200 to beater condition. That was how they rank them. Yeah, 0:01:25.480 --> 0:01:27.600 mine would be beaters because I played with them like crazy. 0:01:27.800 --> 0:01:30.240 That's good. I mean, that's what they're for, you know. 0:01:30.680 --> 0:01:33.160 And there's value for a beater too, like some people 0:01:33.200 --> 0:01:37.640 apparently harvest them for parts to rebuild, like a you know, 0:01:38.080 --> 0:01:43.000 a new Frankenstein model. Yeah, that's pretty neat. There's a 0:01:43.040 --> 0:01:44.640 lot of stuff you could do with them. Yeah, and 0:01:44.640 --> 0:01:47.000 we should thank the fifth grader who wrote this article too. 0:01:48.440 --> 0:01:51.960 Sad face. I complained about that, autoued to Holly. I 0:01:52.040 --> 0:01:55.720 was like, this article actually says sad face like as 0:01:55.720 --> 0:02:02.680 a sentence. I know that issues. I'm glad you said something. Yeah, 0:02:02.960 --> 0:02:05.760 what if it was a fifth grader? Your feelings are 0:02:05.800 --> 0:02:08.720 all hurt. I think your feelings are hurt either way. Now, 0:02:09.040 --> 0:02:14.320 sad face, So we're talking about hot wheels today. I 0:02:14.360 --> 0:02:18.480 had a couple. Um, my favorite toy was g I Joe, 0:02:18.560 --> 0:02:22.840 but I appreciated hot wheels too, do Gi Joe episode 0:02:22.880 --> 0:02:24.960 Sometimes I had the older ones though, you probably had 0:02:25.200 --> 0:02:27.680 huge ones. Yeah, yeah, now I had the real ones. 0:02:29.000 --> 0:02:32.560 Oh yeah, I don't that's fighting words. Man. The ones 0:02:32.639 --> 0:02:35.440 that I had were so awesome. They were like there 0:02:35.480 --> 0:02:38.799 was a huge, fast collection of all of them. There 0:02:38.919 --> 0:02:41.880 was like cobra. Cobra didn't exist when you were collecting 0:02:41.919 --> 0:02:44.119 g I Joe. No, but how could you say, like, oh, 0:02:44.240 --> 0:02:47.919 that one that's ten inches tall and has real clothes 0:02:48.040 --> 0:02:52.120 and fuzzy hair and the kung fu grip is inferior 0:02:52.160 --> 0:02:54.960 to this little plastic thing. I think you just said it. 0:02:55.040 --> 0:03:00.359 All the fuzzy hair says it right there. I don't 0:03:00.360 --> 0:03:02.280 really mean that, Chuck. I. I don't have a dog 0:03:02.280 --> 0:03:04.760 in that fight. Like, if you like the big g 0:03:04.880 --> 0:03:07.760 I Joes, that's cool. I got a problem. Yeah, it's 0:03:07.760 --> 0:03:10.840 a quick side note. I have to tell this story 0:03:11.000 --> 0:03:12.919 when you know how I used to do book reports 0:03:12.919 --> 0:03:15.880 and you would have to have a visual aid. Yeah, um, 0:03:15.919 --> 0:03:18.280 I might have told this before. If I do, I apologize, 0:03:18.360 --> 0:03:21.400 I don't recognize it. Um I did a report on 0:03:21.680 --> 0:03:24.240 Franco Harris went in a lunchary school because he was 0:03:24.320 --> 0:03:27.840 a football player. Yeah. I don't know why I did 0:03:28.040 --> 0:03:30.880 Branko Harris, but um, I got my mom to make 0:03:30.919 --> 0:03:33.200 me a little Pittsburgh Steelers uniform for my g I 0:03:33.320 --> 0:03:36.000 Joe because he looked like Franco Harris. Nice. Yeah, that 0:03:36.080 --> 0:03:37.960 was my visual aid. Do you still have it? No, 0:03:38.120 --> 0:03:40.600 of course not. We have the g I. Joe's, but 0:03:41.000 --> 0:03:44.680 I think the Steelers uniform is gone. Bye bye. That's said. Yeah, 0:03:45.040 --> 0:03:46.400 you know, I'm sure your mom put a lot of 0:03:46.440 --> 0:03:50.800 work into that. Now would feel guilty. Uh So, Chuck, 0:03:51.160 --> 0:03:53.720 I have a question for you. Yes, did you know 0:03:54.240 --> 0:03:57.920 that the number one vehicle manufacturer on the planet is, 0:03:57.960 --> 0:04:02.080 in fact hot wheels? I did it? Kind of It's 0:04:02.120 --> 0:04:05.320 astounding until you stop and think about it. Sure, Like 0:04:05.440 --> 0:04:09.600 apparently since night when hot wheels were first introduced, more 0:04:09.640 --> 0:04:13.200 than four billion hot wheels have been produced. That's more 0:04:13.240 --> 0:04:18.160 than the big four Detroit automakers combined. You're like wow, 0:04:18.480 --> 0:04:22.160 and then you think, oh, yeah, it costs a minute 0:04:22.200 --> 0:04:25.200 fraction of the cost to build a hot wheels and 0:04:25.279 --> 0:04:29.359 it does a normal car. Plus. Also, it's not like 0:04:29.400 --> 0:04:34.480 you're gonna go, I want this uh Bewick cutless supreme 0:04:35.040 --> 0:04:38.280 in every color it comes in, right, you know, with 0:04:38.400 --> 0:04:40.760 the hot wheels you can do that. Yeah, what's the 0:04:40.920 --> 0:04:44.840 lego stat is they're the biggest manufacturer of tires. Yeah there. Yeah. 0:04:44.920 --> 0:04:47.680 I wonder though, do these not count as tires because 0:04:47.720 --> 0:04:51.880 they're plastic? The count as wheels? I don't know, man, 0:04:51.960 --> 0:04:55.599 because four billion times four that's sixteen billion tires. That's 0:04:55.600 --> 0:04:58.719 a really great question. I mnna have to challenge Lego 0:04:59.320 --> 0:05:01.359 or maybe just look up how many times they manufacture 0:05:01.600 --> 0:05:04.240 Old Kirk Christiansen is not going to be happy about this. 0:05:05.000 --> 0:05:08.840 Who was that the founder of Lego? Remember that's right, 0:05:09.400 --> 0:05:15.880 I thought you were saying old ye so um, let's 0:05:15.920 --> 0:05:19.239 talk about the history of this stuff. Huh. So hot wheels, 0:05:19.279 --> 0:05:22.320 like I said, have been around since n And anybody 0:05:22.320 --> 0:05:26.960 who's heard the Barbie Trademark podcast will recognize the name 0:05:27.000 --> 0:05:31.440 Elliott Handler. That's Ruth Handler, the inventor of Barbie trade marks. 0:05:31.720 --> 0:05:39.080 Husband sure um and Elliott apparently saw a real chance 0:05:39.200 --> 0:05:43.800 to muscle in on an already extent market by a 0:05:43.839 --> 0:05:47.920 company called Tycho that had a line of miniature metal 0:05:48.200 --> 0:05:51.960 cars die cast cars is what they're called, called Matchbox cars. 0:05:52.320 --> 0:05:55.320 By the time hot Whales came around, Matchbox was already 0:05:55.320 --> 0:05:59.360 there and had established a market, and Mattel said, let's 0:05:59.400 --> 0:06:02.120 get in on it. Yeah, and The rumor is that 0:06:02.400 --> 0:06:05.920 he saw his grandchildren playing with them and said, uh, 0:06:06.080 --> 0:06:09.320 they kind of snake. I can make these better cooler, 0:06:09.920 --> 0:06:12.240 and he had a um. As the story goes at 0:06:12.240 --> 0:06:14.920 a designer which we'll talk about in a second called 0:06:14.960 --> 0:06:19.200 Harry Bradley, and he had a hot rod and Elliott 0:06:19.240 --> 0:06:20.680 was in the parking lot one day. It said, man, 0:06:20.720 --> 0:06:23.920 those are some hot wheels. You got there? And and 0:06:23.960 --> 0:06:27.440 apparently if you go look look at the old original 0:06:27.440 --> 0:06:30.040 commercials for hot wheels, did they say that that's how well, 0:06:30.040 --> 0:06:33.640 that's how they pronounce it hot wheels to the hot wheels. Yeah, 0:06:33.800 --> 0:06:38.280 emphasis is on the hot It sounds awkward. They're like, 0:06:38.560 --> 0:06:42.719 race your hot wheels. You can make you can race them. 0:06:42.800 --> 0:06:46.160 Just go buy some hot wheels, that's what they That's 0:06:46.160 --> 0:06:50.200 how they say it, collect all your hot wheels. Yeah, 0:06:50.200 --> 0:06:52.320 but that makes more sense in the context of a sentence, 0:06:52.520 --> 0:06:55.680 it does, you know, having been raised right, you know 0:06:55.960 --> 0:07:01.800 post the in fact wheels hot wheel wheels. Now I'm 0:07:01.800 --> 0:07:03.480 trying to picture the guy in the parking lot saying, 0:07:03.480 --> 0:07:06.080 those are some hot wheels you got on your there, 0:07:07.040 --> 0:07:11.560 you'd say hot wheels you got there? You know? Yeah, 0:07:11.680 --> 0:07:15.240 oh boy, we can sure waste some time, we sure can. 0:07:16.000 --> 0:07:18.840 But the first in is like you said, when the 0:07:18.880 --> 0:07:24.680 first line came out of sixteen Hot Wheels they were 0:07:24.720 --> 0:07:29.000 sold initially for fifty nine cent apiece. Yeah, and like 0:07:29.040 --> 0:07:32.200 you said, the guy whose car originally inspired the name 0:07:32.280 --> 0:07:36.160 Hot Wheels UM was Harry Bradley and he was the 0:07:36.200 --> 0:07:40.800 designer of that first sixteen cars. They were also called UM. 0:07:41.160 --> 0:07:45.360 California Customs Miniatures. Was that first original sixteen group of 0:07:45.520 --> 0:07:49.960 Hot Wheels UM that were released in nineteen so, and 0:07:50.080 --> 0:07:54.240 Harry Bradley designed them all including apparently he got his 0:07:54.360 --> 0:07:56.720 hands on UM. The first one, by the way, that 0:07:56.760 --> 0:07:59.040 came out was a Chevy Camaro. Of course, the second 0:07:59.080 --> 0:08:02.640 one that came out was the Chevy Corvette. And apparently 0:08:02.760 --> 0:08:07.600 the Chevy Corvette came out before the actual Corvette came out, Yeah, 0:08:07.600 --> 0:08:10.360 the sixty nine Corvette. That is so. Harry Bradley was 0:08:10.360 --> 0:08:13.080 an old hand, and not just miniature car design, but 0:08:13.160 --> 0:08:15.600 car design in general. He was an old GM designer 0:08:16.000 --> 0:08:19.280 and I guess he had connections still at GM and 0:08:20.640 --> 0:08:25.160 probably under the table in a possibly illegal way, got 0:08:25.160 --> 0:08:27.400 his hands on the blueprints for the Corvette that hadn't 0:08:27.400 --> 0:08:30.600 been released yet, and Hot wheels beat GM to the 0:08:30.640 --> 0:08:36.800 punch and releasing the corvette. Yeah sixty nine, Um, thank you, 0:08:36.880 --> 0:08:40.240 that's all right. Thee as the lower goes. He supposedly 0:08:40.280 --> 0:08:42.840 knew that the cafeteria door was unlocked, so he snuck 0:08:42.880 --> 0:08:47.840 in through the cafeteria door. But that's called industrial espionage. Yeah, 0:08:47.960 --> 0:08:51.560 that sounds like a story like just lore. Okay, but 0:08:51.679 --> 0:08:57.320 maybe so maybe he committed industrial espionage. Um. So, like 0:08:57.440 --> 0:09:00.480 you said, the those were the two of the first 0:09:00.679 --> 0:09:06.040 sixteen and that original lineup, that original collection, which if 0:09:06.120 --> 0:09:09.280 you have any of those, okay, yeah, you got some 0:09:09.320 --> 0:09:13.000 money because I mean like they went all out on those, 0:09:13.520 --> 0:09:17.400 that original line Like there were bushings to the suspension 0:09:18.880 --> 0:09:23.000 and the I mean the chassis. Um it had suspension 0:09:23.080 --> 0:09:25.040 like shocks, like you could press them down and it 0:09:25.080 --> 0:09:27.120 would bounce back. I had some of those. I don't 0:09:27.360 --> 0:09:30.680 think they were from sixty eight. But when did they 0:09:30.720 --> 0:09:33.480 quit making those to set up until seventies seven was 0:09:33.559 --> 0:09:37.240 when they stopped making the Um oh no, seventy is 0:09:37.280 --> 0:09:40.280 when the suspension got an overhaul. Okay, So for the 0:09:40.320 --> 0:09:43.040 first couple of years, like they were really putting a 0:09:43.040 --> 0:09:46.760 lot into these things. Um, the tires were red line 0:09:46.840 --> 0:09:50.840 racing slicks, um, and the things. The whole reason they 0:09:50.880 --> 0:09:53.520 went to so much trouble is because they really wanted 0:09:53.559 --> 0:09:57.319 to destroy their competitor, matchbox and one of the ways 0:09:57.400 --> 0:10:00.400 they did that was by making these things was far 0:10:00.440 --> 0:10:04.880 more functional, um than the match boxes were. The matchbox 0:10:04.920 --> 0:10:08.800 cars were, so they really could race. And if you 0:10:08.840 --> 0:10:11.920 put a matchbox car up against the comparable hot wheels, 0:10:12.280 --> 0:10:15.560 say the same model car, um, the hot wheels will 0:10:15.720 --> 0:10:18.120 destroy it every time, and the head to head race, 0:10:18.679 --> 0:10:21.480 as we saw on the internet a guy did that 0:10:21.520 --> 0:10:24.160 of course. Uh. He took a two volkswagons and two 0:10:24.280 --> 0:10:27.280 Outi eights I think in one match box and one 0:10:27.320 --> 0:10:30.120 hot wheel and he said they won by at least 0:10:30.120 --> 0:10:33.440 a car link every time he tried. And this was 0:10:33.520 --> 0:10:37.480 no loop de loop rain things is just the straight race. Um. 0:10:37.520 --> 0:10:40.960 They painted them originally in Spectra Flame, which was very 0:10:41.000 --> 0:10:44.880 shiny and sparkly and expensive. Um. And I don't think 0:10:44.880 --> 0:10:48.920 we said that all hot wheels are built at one scale. Yeah, 0:10:48.960 --> 0:10:51.640 that's a big point, but not necessarily all matchbot cars. 0:10:51.640 --> 0:10:55.600 They kind of vary here and there. Um. But like 0:10:55.679 --> 0:10:59.880 you said, that Spectra Flame and the red line tires 0:11:00.160 --> 0:11:03.679 didn't only last until seventy seven, and the suspension only 0:11:03.720 --> 0:11:07.520 lasted until nineteen seventy and they sadly a lot of 0:11:07.559 --> 0:11:09.000 that had to do with the fact that they moved 0:11:09.040 --> 0:11:13.760 them from Hawthorne, California to Hong Kong. Yeah, and like 0:11:13.800 --> 0:11:16.400 any product, you're like, hey, you can make it for 0:11:16.440 --> 0:11:19.080 half as much if you make it in China, so 0:11:19.160 --> 0:11:22.480 let's move, let's ship the operations overseas well. Not only that, 0:11:22.520 --> 0:11:26.040 it's the spectro flame pain is pretty expensive. It's awesome, 0:11:26.080 --> 0:11:30.040 it looks great, but it's pretty expensive. So um with 0:11:30.040 --> 0:11:34.360 with any collector's item. As they started to downgrade the 0:11:34.400 --> 0:11:38.600 components and the parts and the manufacturing and ultimately the 0:11:38.640 --> 0:11:41.839 final product, all that did was make the original stuff 0:11:41.880 --> 0:11:45.440 all the more valuable today because much fewer and fewer 0:11:45.480 --> 0:11:48.600 of them as the years go on, proportionately speaking. Yeah, 0:11:48.640 --> 0:11:51.120 they had actual axles, like you know, it was like 0:11:51.160 --> 0:11:54.240 a real They were designed by car designers. Uh, and 0:11:54.280 --> 0:11:57.120 they were made apparently to reach two hundred scale miles 0:11:57.120 --> 0:12:00.320 per hour. Yeah, that's pretty cool. That's way cool. Yeah. Remember, 0:12:00.440 --> 0:12:03.160 like in the cockroach episode, we talked about how they're 0:12:03.200 --> 0:12:07.640 the fastest animal on the planet relatively speaking. Pretty neat stuff. 0:12:08.800 --> 0:12:12.360 Um so chuck right out of the gate. Mattel had 0:12:12.400 --> 0:12:15.320 a hit on his hands. Um. They released them in 0:12:15.400 --> 0:12:19.600 nineteen sixty eight. By nineteen seventy, Hot Wheels was a 0:12:19.640 --> 0:12:23.000 Saturday Morning cartoon in the vein of like Dune Buggy 0:12:23.120 --> 0:12:27.280 and Scooby Doo and all those guys. Hannah, Barbara, you're 0:12:27.320 --> 0:12:31.280 speed Buggy, Speed Buggy. Yeah, remember speed Buggy. Yeah. It 0:12:31.360 --> 0:12:35.319 was like a dune buggy that could talk, and it 0:12:35.360 --> 0:12:39.839 was basically wonder bug No, it's speed Buggy. Um, because 0:12:39.840 --> 0:12:42.160 there was like if you took Shaggy and put some 0:12:42.280 --> 0:12:45.600 like gracing goggles on him and then turned Scooby Doo 0:12:45.679 --> 0:12:50.640 into a speed a dune buggy, that's speed Buggy. Yeah. 0:12:50.920 --> 0:12:53.600 He went around solving mysteries and stuff like that. Yeah, 0:12:53.600 --> 0:12:56.840 wonderbug was I think that was live action. Oh, this 0:12:56.920 --> 0:13:00.600 was a cartoon, said Marty Cross. This is actually like 0:13:00.640 --> 0:13:02.839 Scooby Doo by the people who did Scooby Doo, using 0:13:02.880 --> 0:13:04.960 the same people who did the voices for Scooby Doo. 0:13:05.520 --> 0:13:10.720 It's just vaguely changed the characters. Hot Wheels was virtually 0:13:10.760 --> 0:13:12.840 the same thing, except it was about racing clubs. They 0:13:12.880 --> 0:13:15.200 were the bad guys and good guys. And do you 0:13:15.200 --> 0:13:17.839 know this cruise? What is the nineteen seventies of the 0:13:17.880 --> 0:13:20.920 doom Buggie was a very popular thing, remember seeing those 0:13:20.960 --> 0:13:22.920 on the road, Like I used to see him all 0:13:22.960 --> 0:13:25.320 the time. Not all the time, but in the seventies 0:13:25.320 --> 0:13:27.840 it was a common thing. Yeah, you don't see him anymore, 0:13:28.440 --> 0:13:32.600 very rarely. No, no gremlins, no hugos, no, no wonder bugs. 0:13:32.920 --> 0:13:36.600 You know I like gremlins, do you uh? They're okay 0:13:36.960 --> 0:13:40.960 for me. The kouded Gras of car design is the 0:13:41.040 --> 0:13:45.800 AMC Pacer. Yeah, it's like the for Mica Kitchen of cars. 0:13:46.280 --> 0:13:50.679 It's beautiful in all the weirdest ways. So much window. 0:13:50.880 --> 0:13:53.520 That would be my sodd after hot wheels if I 0:13:53.559 --> 0:13:55.880 had a hot wheels that, if I just could have 0:13:55.920 --> 0:13:58.920 one hot wheel, it would I don't know if that 0:13:58.960 --> 0:14:01.360 would be it. I'd be happy with that one. Now 0:14:01.400 --> 0:14:04.160 do they have that? That's a hot wheel? Oh? Yeah, okay? 0:14:04.200 --> 0:14:07.800 Because and if you look up a mc gremlin hot wheels, 0:14:08.280 --> 0:14:10.440 they went to town on those. They had some with 0:14:10.480 --> 0:14:13.440 like the the intakes like sticking out of the hood 0:14:13.600 --> 0:14:17.359 and um just all sorts of just awesome different variations 0:14:17.400 --> 0:14:21.480 like indiecr Gremlins and stuff. Like that, because and that 0:14:21.600 --> 0:14:24.040 raises a pretty good point. Hot wheels has always been 0:14:24.120 --> 0:14:29.160 about the racing design, like they've designed them to look 0:14:29.280 --> 0:14:32.200 like racing cars, because they've also manufactured them to actually 0:14:32.200 --> 0:14:33.880 be able to win a race, like we talked about 0:14:33.920 --> 0:14:36.920 with Matchbox. Yeah. And one of the differences, uh, that 0:14:37.080 --> 0:14:39.200 is one of the main differences between the matchbox and 0:14:39.240 --> 0:14:42.040 the hot wheel is they were just much more interested 0:14:42.080 --> 0:14:44.520 in being sportier, like you could get you could get 0:14:44.520 --> 0:14:48.920 a matchbox like a delivery truck, right, you know, they 0:14:49.200 --> 0:14:51.720 had they had, and but the match boxes looked more 0:14:51.760 --> 0:14:57.720 real They all were about looking realistic and not necessarily performance. Um. 0:14:57.760 --> 0:14:59.520 And hey, if you want a bread truck, you can 0:14:59.520 --> 0:15:01.680 get a bread truck, right exactly, but you can't get 0:15:01.720 --> 0:15:04.800 a bread truck hot wheel. You know. Uh, we'll talk 0:15:04.840 --> 0:15:27.000 more about all of this jam right after this. You 0:15:27.000 --> 0:15:28.200 want to go ahead and talk about some of the 0:15:28.200 --> 0:15:33.400 other differences between Matchbox and hot Wheel. Um, Matchbox or 0:15:33.440 --> 0:15:35.400 I'm sorry, hot Wheel is the one that is more 0:15:35.440 --> 0:15:40.160 likely to have branded versions, oh man. And do they 0:15:40.200 --> 0:15:44.920 ever like the Ghostbusters ectomobile right? Um? Or even more 0:15:45.000 --> 0:15:48.640 than that, like they have a deal with eminem Mars 0:15:48.720 --> 0:15:51.520 for two thousand fifteen. So they have like a TwixT 0:15:51.560 --> 0:15:55.120 trucks and a Skittles van and like all this stuff. 0:15:55.160 --> 0:15:58.880 They have licensing with d C and Marvel this year 0:15:59.000 --> 0:16:01.480 Fast and the Furious that they had a line. So 0:16:01.560 --> 0:16:04.360 they're they're really big time into branded and a lot 0:16:04.400 --> 0:16:08.120 of times they'll have like a store will just have exclusives, 0:16:09.240 --> 0:16:13.360 access to an exclusive line of Skittles cars or something 0:16:13.440 --> 0:16:16.600 like that that you can only get at KB Toys. Yeah. 0:16:16.600 --> 0:16:18.520 I think they have a NASCAR deal too, If I'm 0:16:18.560 --> 0:16:21.640 not mistaken, I would not be surprised. Uh. And the 0:16:21.680 --> 0:16:24.960 hot wheels usually have a little bit um wider, longer 0:16:25.000 --> 0:16:29.080 axle and wider wheels um, because it's just cooler if 0:16:29.080 --> 0:16:30.800 that wheel sticks up from the body a little bit, 0:16:30.880 --> 0:16:33.360 you know. Well, plus also supposedly, and we'll talk about 0:16:33.360 --> 0:16:35.280 this a little more, when you shrink a car down 0:16:35.680 --> 0:16:38.320 to scale, it looks a little weird. Yeah, you might 0:16:38.360 --> 0:16:40.480 as well go ahead and bring that up. Okay, it 0:16:40.520 --> 0:16:43.360 looks weird. You can't just shrink it and have it's 0:16:43.400 --> 0:16:46.600 in the same proportion and have it look normal, right like, 0:16:46.680 --> 0:16:50.160 it will be as far as like shrinking a car 0:16:50.240 --> 0:16:54.320 down by scale, it will be in the exact same proportion, 0:16:54.400 --> 0:16:57.400 but it's just awful a little bit. Like, So what 0:16:57.480 --> 0:17:01.320 they do to make a Hot Wheels paceable is they 0:17:01.360 --> 0:17:04.880 expand the wheel well a little more. Yeah, they break 0:17:04.920 --> 0:17:07.119 it out a little bit, which is why the wheel 0:17:07.160 --> 0:17:09.800 stick out some on on a Hot Wheels but not 0:17:09.880 --> 0:17:12.520 on a match box. That's right, because match boxes are 0:17:12.560 --> 0:17:15.040 all about realism. To heck with how it looks, as 0:17:15.040 --> 0:17:17.280 long as it's real. Uh. The um one of the 0:17:17.400 --> 0:17:19.600 my favorite ones, and I had one of these that 0:17:19.680 --> 0:17:23.600 they mentioned this article was the red baron. The person 0:17:23.600 --> 0:17:27.240 who wrote this that it was an inexplicable and inexplicably 0:17:27.280 --> 0:17:31.240 cool helmet over the cockpit. Um. I don't know, but inexplicable. 0:17:31.280 --> 0:17:34.760 It was just the roof of the car was a helmet. Um. 0:17:34.760 --> 0:17:36.880 But I looked it up again today and I was like, oh, yeah, 0:17:36.920 --> 0:17:41.600 I had that thing, but it was it wasn't a 0:17:41.720 --> 0:17:44.760 Nazi helmet per se, but it was that shape of 0:17:44.760 --> 0:17:48.320 the helmet. Uh, Like the U. S soldiers have that 0:17:48.359 --> 0:17:50.840 shape now, you know, where it's cut lower around the 0:17:50.880 --> 0:17:53.840 ears instead of just a straight you know, like the 0:17:53.840 --> 0:17:57.159 World War two helmet. But the Nazis used those first, 0:17:57.520 --> 0:18:00.320 you know, because it's a better design for war and 0:18:00.359 --> 0:18:02.920 it also had a black iron cross on the side 0:18:02.960 --> 0:18:05.439 of it, well, hence the red baron, right, yeah, but 0:18:05.480 --> 0:18:08.240 it was It's easy now as an adulta look and 0:18:08.280 --> 0:18:10.560 say that looks like a little Nazi hot rod. Yeah, 0:18:10.600 --> 0:18:12.639 but the red baron was World War One. He was 0:18:12.680 --> 0:18:15.800 pre Nazi Germany. Yeah. And it was also I think 0:18:15.840 --> 0:18:18.320 at the time just like looked like the biker gang 0:18:19.040 --> 0:18:21.280 would wear like those helmet with the iron cross. Yeah. 0:18:21.320 --> 0:18:24.760 And all of it was Southern California hot rod culture 0:18:25.160 --> 0:18:27.760 because what gave rise to Hot Wheels, So it makes sense. Yeah, 0:18:27.760 --> 0:18:34.160 I don't I don't think there was any like yeah. Um, so, 0:18:34.480 --> 0:18:36.359 like I said, right out of the gate, Hot Wheels 0:18:36.440 --> 0:18:38.600 was a hit. They had a cartoon within a year 0:18:38.640 --> 0:18:42.960 or so of the first sixteen being released or um, 0:18:43.040 --> 0:18:46.840 the second release, they had I think twenty two new 0:18:46.880 --> 0:18:50.760 cars thirty three total, and then um, the third year 0:18:50.840 --> 0:18:54.560 they they had another. They released thirty three after that, 0:18:54.680 --> 0:18:57.439 right oh no, yeah, I'm sorry, thirty three by nineteen seventy, 0:18:57.560 --> 0:18:59.840 so they did sixteen, twenty four and then thirty three 0:18:59.840 --> 0:19:02.199 in all of them came in like different colors, right, So, 0:19:02.240 --> 0:19:04.560 like I said, if you had one that didn't mean 0:19:04.600 --> 0:19:06.480 you had them all. You wanted to collect them all. 0:19:06.880 --> 0:19:10.520 So kids were going crazy for it. And another way 0:19:10.560 --> 0:19:14.359 that Mattel very wisely targeted children was to get in 0:19:14.400 --> 0:19:18.040 with fast food. Uh. In nineteen seventy the first hot 0:19:18.080 --> 0:19:23.160 whales came out as a toy at Jack in the Boxes. Yeah. 0:19:23.520 --> 0:19:26.080 The big one, though, the one that like put them 0:19:26.160 --> 0:19:30.160 over the top, was in nineteen eighty three when kids 0:19:30.200 --> 0:19:33.800 who were lucky enough to be taken to McDonald's for 0:19:33.840 --> 0:19:38.680 dinner and to get at which is what they called 0:19:38.720 --> 0:19:41.919 them at the time, uh or could get one of 0:19:42.000 --> 0:19:46.440 fourteen hot wheels in three and they had some cool once. 0:19:46.440 --> 0:19:50.879 They had a Chevy Citation. Yeah, they had one that 0:19:50.960 --> 0:19:53.920 was one of my favorite. Actually it was a Toyota 0:19:54.040 --> 0:19:57.480 Mini Trek, which is a like a station wagon camper 0:19:58.040 --> 0:20:00.720 and it even said painted on the side, good time 0:20:00.800 --> 0:20:04.320 camper that you could get and you're happy meal. Which 0:20:04.520 --> 0:20:08.200 if I could have one hot wheel, it would probably 0:20:08.240 --> 0:20:10.240 be that. You know what they were doing now that 0:20:10.280 --> 0:20:13.720 I look back through my adult eyes, like snorting pot. No, 0:20:14.080 --> 0:20:18.080 they were giving you a bunch of crappy ones because 0:20:18.119 --> 0:20:21.000 you wanted to keep coming back to get the cool one. Yeah. 0:20:21.080 --> 0:20:23.520 Probably you're like, I got a citation, Like, can I 0:20:23.560 --> 0:20:25.240 go back because I want to get the hot rod? 0:20:26.160 --> 0:20:29.080 That's exactly what they were doing. Sure, man, I feel 0:20:29.080 --> 0:20:32.720 so like manipulated. What did you think they were doing 0:20:32.760 --> 0:20:35.119 with happy meals? Well, I mean, I know it's all 0:20:35.119 --> 0:20:38.240 manipulation to get you to try and own all of them, 0:20:38.280 --> 0:20:40.520 but they should have been all cool ones. But you 0:20:40.560 --> 0:20:44.040 can't do that because the regular kid might be like, no, 0:20:44.160 --> 0:20:45.840 I got I got the cool one. I'm fine, But 0:20:45.880 --> 0:20:48.880 if you get this the citation, you feel dripped off 0:20:48.880 --> 0:20:50.520 and you really want to go back and get one 0:20:50.520 --> 0:20:55.120 of the hot rods. It's my eyes are wide open, 0:20:55.200 --> 0:20:57.720 my friends. Well, that's why our friends down under in 0:20:57.840 --> 0:21:01.720 Australia have like outlawed marketing directly to children, which I 0:21:01.720 --> 0:21:05.480 think is a fantastic move. Really, yeah, that's so unfair 0:21:05.600 --> 0:21:09.760 to market directly to children. It's just almost literally is 0:21:09.800 --> 0:21:15.439 like taking candy from a baby. Like kids aren't sophisticated 0:21:15.560 --> 0:21:19.560 enough to psychologically defend themselves from being like bombarded with 0:21:20.080 --> 0:21:22.840 by adults to say, go tell your parents to buy 0:21:22.880 --> 0:21:26.720 you this. You can't function correctly without this, trapper keeper, 0:21:27.119 --> 0:21:31.040 so go get it. Trafic keep. Yeah, what do they 0:21:31.080 --> 0:21:34.640 make a law. Yeah, really, Yeah, it's a big, very 0:21:34.640 --> 0:21:39.439 progressive law country should have adopt. Um. Well, in nineteen 0:21:39.520 --> 0:21:43.200 eighty three, I agree wholeheartedly. By the way, in is 0:21:43.240 --> 0:21:46.400 when that Happy Meal thing happened. And also the same 0:21:46.480 --> 0:21:51.200 year they moved from Hong Kong to Malaysia. Um and 0:21:51.200 --> 0:21:53.280 and it said that's when they added their economy cars, 0:21:53.359 --> 0:21:56.800 So that must have coincided with the citation. Yeah, the 0:21:56.840 --> 0:22:00.840 citation man one of the most disappointed Happy Meal toys 0:22:00.880 --> 0:22:04.720 you can possibly get. Yeah, because it reminded you of 0:22:04.760 --> 0:22:07.960 your dad who drove a citation right, who was always mad. 0:22:11.520 --> 0:22:20.200 Oh dear so chuckers. After not a lot happened, how 0:22:20.240 --> 0:22:23.719 Wills just kept going on, expanding more and more and more. Um. 0:22:23.760 --> 0:22:26.520 I think they had another Happy Meals joint in ninety 0:22:26.600 --> 0:22:31.960 one or something like that. Um and Uh, they said, 0:22:31.960 --> 0:22:34.840 we need to we need to do something big, and 0:22:34.880 --> 0:22:39.280 they did. They released something called Treasure Hunt series, which 0:22:39.359 --> 0:22:45.359 was a purposefully limited release car series of cars. Um. 0:22:45.400 --> 0:22:50.040 I think they did uh twelve models at ten thousand 0:22:50.119 --> 0:22:53.520 each originally and and hence the name Treasure Hunt. They 0:22:53.520 --> 0:22:55.600 were hard to find. Yeah. And one of the cooler 0:22:55.600 --> 0:22:58.920 ones for me, uh was the Oldsmobile for two. Yeah, 0:22:58.920 --> 0:23:01.520 the thing is neat do At my church had a 0:23:01.840 --> 0:23:05.640 four or forty two and it was just awesome. Man. 0:23:05.840 --> 0:23:07.399 He was he had like the only muscle car in 0:23:07.400 --> 0:23:12.359 the youth group. And years, like two years ago, my 0:23:12.400 --> 0:23:15.240 brother I was talking about this dude, Jason Singleton. I 0:23:15.280 --> 0:23:17.040 was like, whatever happened to him? He's like, oh, he 0:23:17.080 --> 0:23:18.600 still lives in the so and so and he went 0:23:18.760 --> 0:23:20.960 and you know what, dude, I went, no, went, he 0:23:21.080 --> 0:23:23.119 still got it. Oh yeah, why would you get rid 0:23:23.160 --> 0:23:25.120 of it? He still he still has the car. Went 0:23:25.119 --> 0:23:27.600