1 00:00:09,522 --> 00:00:12,522 Speaker 1: Originals. This is an iHeart original. 2 00:00:14,962 --> 00:00:17,882 Speaker 2: So I was really intrigued by the idea of MySpace 3 00:00:18,402 --> 00:00:21,082 Speaker 2: and the sense of community it had. I was way 4 00:00:21,122 --> 00:00:23,482 Speaker 2: too young to use it back then. I mean I 5 00:00:23,562 --> 00:00:27,602 Speaker 2: was like three or four years old, but yeah, I 6 00:00:27,642 --> 00:00:31,762 Speaker 2: really liked the idea of this platform where everyone could 7 00:00:31,842 --> 00:00:35,282 Speaker 2: express their creativity because one of the main selling points 8 00:00:35,322 --> 00:00:39,202 Speaker 2: of MySpace was that people could create their own layouts, 9 00:00:39,362 --> 00:00:42,162 Speaker 2: could customize their profiles as much as they wanted, and 10 00:00:42,642 --> 00:00:45,802 Speaker 2: basically turned their profile into their own space on the Internet. 11 00:00:48,642 --> 00:00:52,402 Speaker 1: I'm Joanne McNeil and this is main accounts the story 12 00:00:52,562 --> 00:01:03,402 Speaker 1: of MySpace, Episode eight, MySpace Forever. In April of this year, 13 00:01:03,802 --> 00:01:07,442 Speaker 1: twenty twenty three, I did something that I haven't done 14 00:01:07,442 --> 00:01:10,682 Speaker 1: in well over a decade. I tried to log into 15 00:01:10,722 --> 00:01:15,242 Speaker 1: my Space. I reset my password, logged into a Yahoo 16 00:01:15,282 --> 00:01:19,962 Speaker 1: account that I also haven't accessed in ages, and there 17 00:01:20,042 --> 00:01:28,722 Speaker 1: I was. I'm right now typing MySpace dot com into 18 00:01:28,762 --> 00:01:37,242 Speaker 1: my web browser. That's Chrome. I see there's a headline here. 19 00:01:37,322 --> 00:01:40,922 Speaker 1: It says red Hot Chili Peppers, nine inch Nails, Slipknot 20 00:01:41,162 --> 00:01:45,962 Speaker 1: and Kiss to headline Louder than Life lineup. And this 21 00:01:46,162 --> 00:01:51,762 Speaker 1: is dated March ninth, twenty twenty two. It's a Spin 22 00:01:51,882 --> 00:01:57,802 Speaker 1: magazine piece, so not super recent, but not as far 23 00:01:57,842 --> 00:02:01,242 Speaker 1: back as two thousand and eight. On the front page 24 00:02:01,322 --> 00:02:06,402 Speaker 1: where music related news stories from twenty twenty two. Interestingly enough, 25 00:02:06,722 --> 00:02:09,442 Speaker 1: the first thing I see when I click on the 26 00:02:09,482 --> 00:02:14,082 Speaker 1: tab people is sign in with your Facebook account to 27 00:02:14,202 --> 00:02:18,482 Speaker 1: find friends who are already on MySpace. That was definitely 28 00:02:18,522 --> 00:02:21,242 Speaker 1: not the case in two thousand and eight. In fact, 29 00:02:21,322 --> 00:02:24,642 Speaker 1: I feel like my Space was very much trying the 30 00:02:24,722 --> 00:02:27,242 Speaker 1: opposite of this. In two thousand and eight, I see 31 00:02:27,282 --> 00:02:32,802 Speaker 1: a few musicians under discover People. One is Sam Smith. 32 00:02:33,202 --> 00:02:38,802 Speaker 1: I'm gonna click on Sam Smith's page and okay, it 33 00:02:38,962 --> 00:02:44,802 Speaker 1: says he's based in London, England. Personal site is samsmithworld 34 00:02:44,842 --> 00:02:51,602 Speaker 1: dot com. Looks like he added a video in November 35 00:02:51,642 --> 00:02:57,642 Speaker 1: of twenty fifteen, so yeah, this is almost a decade ago. 36 00:02:58,362 --> 00:03:02,082 Speaker 1: There was a list of featured artists and musicians. One 37 00:03:02,122 --> 00:03:05,762 Speaker 1: of them was Avril Levine, who, according to her MySpace profile, 38 00:03:05,922 --> 00:03:08,402 Speaker 1: had a new album out. I looked up that new 39 00:03:08,442 --> 00:03:14,842 Speaker 1: album and it was released in twenty thirteen. But it 40 00:03:14,922 --> 00:03:18,762 Speaker 1: wasn't just musicians who I found there. Fossilized in Amber, 41 00:03:19,282 --> 00:03:22,602 Speaker 1: I saw old friends and pictures of them from two 42 00:03:22,602 --> 00:03:25,722 Speaker 1: thousand and six or two thousand and seven. There wasn't 43 00:03:25,882 --> 00:03:29,082 Speaker 1: much and the site was difficult to navigate. Most of 44 00:03:29,122 --> 00:03:33,682 Speaker 1: what I saw were broken links, images that failed to load, gaps, 45 00:03:33,682 --> 00:03:36,642 Speaker 1: and profiles where there might have been media players or 46 00:03:36,722 --> 00:03:41,322 Speaker 1: testimonials before. It wasn't a journey to the past because 47 00:03:41,362 --> 00:03:44,682 Speaker 1: so much as missing now, with little of my own 48 00:03:44,762 --> 00:03:48,962 Speaker 1: MySpace content to excavate, I decided instead to try to 49 00:03:49,042 --> 00:03:53,202 Speaker 1: find people who use MySpace to this day. Who are they? 50 00:03:53,962 --> 00:03:56,002 Speaker 1: I figure there had to be someone using it like 51 00:03:56,082 --> 00:03:59,922 Speaker 1: a social network in twenty twenty three, right, I mean 52 00:04:00,202 --> 00:04:03,962 Speaker 1: it works. You can log in, you can add friends. 53 00:04:05,122 --> 00:04:09,322 Speaker 1: Someone in the world has to be doing that right now. No, 54 00:04:13,562 --> 00:04:16,682 Speaker 1: there's an option to search for men and women. I'm 55 00:04:16,682 --> 00:04:20,842 Speaker 1: just going to put it from thirty three to forty three. 56 00:04:21,882 --> 00:04:25,842 Speaker 1: See if anyone shows up here. Here's an actor named 57 00:04:25,882 --> 00:04:33,002 Speaker 1: Claire and I'm going to her page. She has nine 58 00:04:33,362 --> 00:04:40,722 Speaker 1: connections and nine hundred friends. I'm going to see about 59 00:04:40,722 --> 00:04:45,282 Speaker 1: trying to add her as a friend. This is definitely confusing. 60 00:04:45,362 --> 00:04:47,242 Speaker 1: I don't even know how to add her as a friend. 61 00:04:47,522 --> 00:04:52,842 Speaker 1: This is really tricky. It's not the easiest site to navigate. 62 00:04:53,042 --> 00:04:57,402 Speaker 1: Not that that's a huge surprise. But I'm just looking 63 00:04:57,442 --> 00:04:59,602 Speaker 1: for other people like me who are in Los Angeles. 64 00:04:59,682 --> 00:05:02,122 Speaker 1: I'm just going to search this whole thing eighteen to 65 00:05:02,162 --> 00:05:07,882 Speaker 1: fifty and see who pops up. I really had to 66 00:05:07,922 --> 00:05:12,122 Speaker 1: dig to find someone active on the site. Eventually I 67 00:05:12,202 --> 00:05:17,162 Speaker 1: found someone hanging around Jimmy Kimmel's page. At some point, 68 00:05:17,282 --> 00:05:22,082 Speaker 1: Jimmy Kimmel got verified on MySpace. This guy who goes 69 00:05:22,122 --> 00:05:26,802 Speaker 1: by kroc Ken left Jimmy a bunch of testimonials that 70 00:05:26,922 --> 00:05:31,762 Speaker 1: seemed relatively recent. There's some guy called k rock Ken, 71 00:05:32,442 --> 00:05:35,922 Speaker 1: and he left a post for him that says, kim 72 00:05:35,962 --> 00:05:40,682 Speaker 1: ol we miss your daily post on here, Kevin, Kevin 73 00:05:40,682 --> 00:05:42,922 Speaker 1: and Bean love you. I'm going to click on k 74 00:05:43,122 --> 00:05:47,482 Speaker 1: roc Ken because if he misses Jimmy Kimmel in twenty sixteen, 75 00:05:48,482 --> 00:05:51,722 Speaker 1: that means he was like hanging out here at some point. 76 00:05:52,082 --> 00:05:57,162 Speaker 1: I might even send ky rock Ken a message, if 77 00:05:57,162 --> 00:06:02,082 Speaker 1: I can figure out how to do that, or if 78 00:06:02,122 --> 00:06:08,522 Speaker 1: I could figure out how to leave a testimonial for him. 79 00:06:08,722 --> 00:06:14,602 Speaker 1: I don't see anywhere to message him at all. I like, 80 00:06:14,682 --> 00:06:18,882 Speaker 1: this is so confusing. I'm on k rock Ken's page. 81 00:06:19,122 --> 00:06:23,042 Speaker 1: He's definitely active on here. He's got a million connections, 82 00:06:23,842 --> 00:06:30,162 Speaker 1: eighty six thousand people connected to him. He's had some 83 00:06:30,682 --> 00:06:36,522 Speaker 1: kind of posts on his site, Like I think it's 84 00:06:36,562 --> 00:06:42,282 Speaker 1: a Twitter connection, Like maybe his tweets automatically Okay, that's 85 00:06:42,282 --> 00:06:47,282 Speaker 1: what it is. His tweets automatically show up on his 86 00:06:48,042 --> 00:06:51,802 Speaker 1: MySpace page. So it looks like he's super active on Twitter, 87 00:06:52,522 --> 00:06:55,522 Speaker 1: and that means he's had he has like a bunch 88 00:06:55,522 --> 00:07:01,122 Speaker 1: of updates to his page in the past. The past 89 00:07:01,922 --> 00:07:07,482 Speaker 1: couple of weeks. K rock Ken was another dead end. 90 00:07:09,082 --> 00:07:13,202 Speaker 1: Anyone who seemed active on MySpace was cross posting material 91 00:07:13,282 --> 00:07:18,522 Speaker 1: there from another platform like Twitter. So how did this happen? 92 00:07:19,242 --> 00:07:22,442 Speaker 1: How did my Space go from the number one website 93 00:07:22,482 --> 00:07:27,002 Speaker 1: in America to this hall of mirrors and broken links. 94 00:07:27,642 --> 00:07:30,482 Speaker 1: As we will find out in this episode, there were 95 00:07:30,522 --> 00:07:35,202 Speaker 1: a number of factors that contributed to my Space's demice factor. 96 00:07:35,282 --> 00:07:37,762 Speaker 1: Number one the News Corp Deal. 97 00:07:41,322 --> 00:07:45,642 Speaker 2: Silicon Valley is buzzing about whether Rupert Murdoch will dump 98 00:07:45,922 --> 00:07:48,642 Speaker 2: MySpace or not, but even if he does, will help 99 00:07:48,682 --> 00:07:49,842 Speaker 2: the stop One. 100 00:07:49,762 --> 00:07:53,162 Speaker 3: Of the biggest things about Murdoch's purchase of MySpace was 101 00:07:53,202 --> 00:07:57,882 Speaker 3: that it was actually a signal to the rest of 102 00:07:58,002 --> 00:08:02,082 Speaker 3: traditional media that you could do that kind of thing. 103 00:08:02,402 --> 00:08:06,242 Speaker 3: It was a bold move because the other media companies 104 00:08:06,682 --> 00:08:08,562 Speaker 3: were scared. 105 00:08:08,922 --> 00:08:13,602 Speaker 1: That's Julia Angwin, the author of Stealing MySpace, the battle 106 00:08:13,642 --> 00:08:16,522 Speaker 1: to control the most popular website in America. 107 00:08:17,042 --> 00:08:20,802 Speaker 3: They've been burned by their acquisitions during the dot com boom, 108 00:08:21,122 --> 00:08:23,882 Speaker 3: and no one was moving in this space. And Murdoch's 109 00:08:23,882 --> 00:08:27,842 Speaker 3: acquisition of MySpace was really the first big purchase at 110 00:08:27,882 --> 00:08:30,402 Speaker 3: the time. It's so funny because it was six hundred 111 00:08:30,482 --> 00:08:32,522 Speaker 3: million dollars and at the time everyone was like, oh 112 00:08:32,522 --> 00:08:35,322 Speaker 3: my god, he spent so much. Now, of course, all 113 00:08:35,402 --> 00:08:37,842 Speaker 3: these tech acquisitions are always in the billions, and so 114 00:08:37,962 --> 00:08:42,202 Speaker 3: that just seems like nothing. But everyone thought it's so bold, 115 00:08:42,802 --> 00:08:45,842 Speaker 3: he's being so aggressive. Oh my god, Murdoch, maybe he's 116 00:08:45,842 --> 00:08:50,082 Speaker 3: going to lose his shirt. But it did actually encourage 117 00:08:50,122 --> 00:08:53,002 Speaker 3: others to move into that space and follow his. 118 00:08:53,002 --> 00:08:57,322 Speaker 1: Lead, and the deal was a disaster. Six years after 119 00:08:57,442 --> 00:09:01,602 Speaker 1: news Corp acquired my Space, it put the company back 120 00:09:01,642 --> 00:09:07,202 Speaker 1: on sale again. Justin Timberlake, of all people, with a 121 00:09:07,242 --> 00:09:12,402 Speaker 1: company called Specific Media, bought it from news Corp. So yes, 122 00:09:12,602 --> 00:09:17,602 Speaker 1: at one point in my Space's long afterlife, Justin Timberlake 123 00:09:17,842 --> 00:09:22,282 Speaker 1: was the owner of MySpace. The fact that not too 124 00:09:22,282 --> 00:09:26,762 Speaker 1: many people know. This bit of trivia about MySpace kinda 125 00:09:26,922 --> 00:09:31,482 Speaker 1: tells you how well Timberlake and Company did reviving the 126 00:09:31,562 --> 00:09:42,522 Speaker 1: social network in the twenty teens. Time Inc. Acquired MySpace 127 00:09:42,642 --> 00:09:46,242 Speaker 1: at twenty sixteen, it was reported that the company valued 128 00:09:46,322 --> 00:09:49,682 Speaker 1: MySpace for its old user data. More on that in 129 00:09:49,722 --> 00:09:55,042 Speaker 1: a bit. In its current capacity barely functioning, full of deadlinks. 130 00:09:55,642 --> 00:10:01,002 Speaker 1: MySpace is the property of an advertising company called Viiant. Technology. 131 00:10:01,922 --> 00:10:07,122 Speaker 1: Factors two and three, which explained my Space's demise go 132 00:10:07,242 --> 00:10:13,322 Speaker 1: hand in hand. Factor two the rise of smartphones. When 133 00:10:13,362 --> 00:10:18,882 Speaker 1: my stays launched, broadband was swiftly overtaking dial up. Suddenly 134 00:10:18,922 --> 00:10:22,442 Speaker 1: the Internet was fast and you could quickly exchange music 135 00:10:22,482 --> 00:10:27,122 Speaker 1: and images. But then there was another big shift. With smartphones, 136 00:10:28,762 --> 00:10:31,482 Speaker 1: people had access to the internet. Twenty four to seven, 137 00:10:32,122 --> 00:10:36,402 Speaker 1: the Internet was with you, in your pocket. The next factor, 138 00:10:36,602 --> 00:10:40,802 Speaker 1: factor three. The global financial crisis in the late odds 139 00:10:41,482 --> 00:10:45,522 Speaker 1: was a period in which investors pumped money into Silicon Valley. 140 00:10:45,962 --> 00:10:49,442 Speaker 1: Any post Dot com crash, fears that this was a 141 00:10:49,522 --> 00:10:54,122 Speaker 1: risky bet were quelled by the landscape. It was assumed 142 00:10:54,202 --> 00:10:58,722 Speaker 1: by many that the tech sector couldn't plausibly be any 143 00:10:58,842 --> 00:11:02,442 Speaker 1: riskier than real estate. Or banking. In two thousand and eight, 144 00:11:03,002 --> 00:11:07,322 Speaker 1: startups flush with cash made a play for social media. 145 00:11:08,042 --> 00:11:13,842 Speaker 1: Companies were taking off left and right, companies like Twitter, Instagram, 146 00:11:13,922 --> 00:11:17,642 Speaker 1: four Square, and Tumblr, and each was suited for this 147 00:11:17,762 --> 00:11:22,002 Speaker 1: era of smartphones. You could post pictures to Instagram while 148 00:11:22,042 --> 00:11:26,882 Speaker 1: walking the dog tweet from the airport. MySpace was made 149 00:11:26,922 --> 00:11:30,642 Speaker 1: for an internet you accessed from a stationary computer in 150 00:11:30,682 --> 00:11:34,562 Speaker 1: your home. It didn't have a mobile strategy to speak of. 151 00:11:35,162 --> 00:11:39,122 Speaker 1: Its vernacular of testimonials and favorite bands you list in 152 00:11:39,162 --> 00:11:43,922 Speaker 1: your profile all felt antiquated. And that brings us to 153 00:11:44,002 --> 00:11:45,042 Speaker 1: factor number four. 154 00:11:48,522 --> 00:11:54,402 Speaker 2: Facebook, And we take Facebook seriously, and it's not a 155 00:11:54,482 --> 00:11:55,242 Speaker 2: head on fight. 156 00:11:55,842 --> 00:11:57,322 Speaker 3: I think a lot of people are on both. 157 00:11:57,842 --> 00:12:01,122 Speaker 1: Maybe it was never a head on fight, as Rupert 158 00:12:01,242 --> 00:12:04,002 Speaker 1: Murdoch put it back in two thousand and eight, but 159 00:12:04,122 --> 00:12:08,162 Speaker 1: one of the two was clearly the victor. More on 160 00:12:08,322 --> 00:12:12,722 Speaker 1: how Facebook came to dominate social media after the break. 161 00:12:25,122 --> 00:12:28,042 Speaker 1: Over the course of this series, I aim to show 162 00:12:28,082 --> 00:12:32,922 Speaker 1: how diverse MySpace was. So many people from so many 163 00:12:32,962 --> 00:12:36,642 Speaker 1: walks of life were on it. What was unifying about 164 00:12:36,682 --> 00:12:40,802 Speaker 1: the MySpace experience was that these users tended to be 165 00:12:40,962 --> 00:12:45,802 Speaker 1: very young. Facebook users were also very young at first 166 00:12:46,442 --> 00:12:50,922 Speaker 1: Facebook was limited to Harvard students when it launched, then 167 00:12:50,962 --> 00:12:55,082 Speaker 1: the social network selectively opened the gates to students at 168 00:12:55,402 --> 00:13:00,042 Speaker 1: other elite colleges. The earliest Facebook users were set to 169 00:13:00,082 --> 00:13:05,322 Speaker 1: be the ruling class, future Nobel Prize winners, future senators 170 00:13:05,362 --> 00:13:13,402 Speaker 1: and diplomats, your president's future Academy Award winners, the good kids. Meanwhile, 171 00:13:13,922 --> 00:13:16,402 Speaker 1: you'd open up the New York Times and see someone 172 00:13:16,482 --> 00:13:20,682 Speaker 1: compare MySpace to a trailer park. Michael Wolfe, who wrote 173 00:13:20,682 --> 00:13:24,642 Speaker 1: a biography of Rupert Murdoch, was quoted saying that, in 174 00:13:24,722 --> 00:13:28,842 Speaker 1: his words, nobody who has beyond an eighth grade education 175 00:13:29,202 --> 00:13:32,882 Speaker 1: is on MySpace, and that Murdoch acquired it in order 176 00:13:32,922 --> 00:13:38,282 Speaker 1: to capitalize on the rising lower class. I've seen a 177 00:13:38,322 --> 00:13:42,642 Speaker 1: few academics discuss the transition from MySpace to Facebook as 178 00:13:42,762 --> 00:13:47,282 Speaker 1: digital white flight, but I think this analysis is incomplete 179 00:13:47,762 --> 00:13:54,042 Speaker 1: because MySpace users were stigmatized and Facebook profited off that stigma. 180 00:13:54,802 --> 00:14:01,082 Speaker 1: MySpace was this stranger danger platform. Meanwhile, Facebook branded itself 181 00:14:01,242 --> 00:14:04,882 Speaker 1: with its ties to a school that any helicopter parent 182 00:14:05,042 --> 00:14:07,402 Speaker 1: hopes to send their kids one day. 183 00:14:07,482 --> 00:14:11,402 Speaker 3: Yeah, my Space really sort of became the focus of 184 00:14:11,522 --> 00:14:18,482 Speaker 3: this concern about predators using social network platforms to find victims. 185 00:14:18,762 --> 00:14:22,242 Speaker 3: But the reality is it was happening across the industry, right. 186 00:14:22,282 --> 00:14:25,882 Speaker 3: This was also happening at Craigslist. People were placing ads 187 00:14:26,482 --> 00:14:30,602 Speaker 3: to meet other people, and there were terrible things and 188 00:14:30,962 --> 00:14:35,002 Speaker 3: murders that happened as a result. That happened with It 189 00:14:35,042 --> 00:14:37,202 Speaker 3: happened a little bit less with Facebook because people use 190 00:14:37,242 --> 00:14:40,042 Speaker 3: their real names, and at this time Facebook was pretty 191 00:14:40,082 --> 00:14:43,922 Speaker 3: much limited to Ivy League institutions, so there was less 192 00:14:44,082 --> 00:14:50,842 Speaker 3: that at least I know of that happened to like that. 193 00:14:50,842 --> 00:14:54,402 Speaker 1: That's Joy Anguin, author of stealing MySpace. 194 00:14:54,962 --> 00:14:59,602 Speaker 3: All platforms where you can basically meet people and you 195 00:14:59,642 --> 00:15:03,762 Speaker 3: don't know who they really are face this problem. But 196 00:15:03,802 --> 00:15:07,242 Speaker 3: MySpace was just the biggest because they had such wild 197 00:15:07,322 --> 00:15:11,282 Speaker 3: success and grew so fast, and their target market was 198 00:15:11,402 --> 00:15:15,842 Speaker 3: really young girls. The people who loved decorating their pages 199 00:15:16,642 --> 00:15:20,602 Speaker 3: were teenage girls who previously used that energy to decorate 200 00:15:20,642 --> 00:15:23,842 Speaker 3: their lockers. So people could make them all different colors 201 00:15:23,882 --> 00:15:26,202 Speaker 3: and they could be shiny and glittery and they could 202 00:15:26,282 --> 00:15:29,602 Speaker 3: have blinking lights and all that stuff. And Facebook was 203 00:15:29,642 --> 00:15:31,682 Speaker 3: like this really boring place where it was like white 204 00:15:31,722 --> 00:15:34,082 Speaker 3: and blue and you couldn't do anything to your profile 205 00:15:34,122 --> 00:15:36,002 Speaker 3: and it was very much It was at that time 206 00:15:36,042 --> 00:15:39,242 Speaker 3: for only Ivy League kids, and it was definitely like 207 00:15:39,642 --> 00:15:41,962 Speaker 3: my Facebook was the bookstore. It was like the clean, 208 00:15:42,042 --> 00:15:46,522 Speaker 3: well lighted place for books, and MySpace was the nightclub. 209 00:15:47,922 --> 00:15:53,602 Speaker 1: Nowadays we associated Facebook with data harvesting and surveillance based advertising, 210 00:15:54,162 --> 00:15:57,922 Speaker 1: but when Facebook first launch, that really wasn't the case. 211 00:15:58,242 --> 00:16:01,402 Speaker 3: Facebook wasn't doing that at that time. They were not 212 00:16:02,762 --> 00:16:05,602 Speaker 3: They didn't start their ad business till after my Space 213 00:16:05,682 --> 00:16:09,482 Speaker 3: did my Space really start started this business of letting 214 00:16:10,162 --> 00:16:12,242 Speaker 3: advertisers buy different segments. 215 00:16:12,362 --> 00:16:15,722 Speaker 1: Some context on that point that Julia made. There was 216 00:16:15,762 --> 00:16:17,682 Speaker 1: a story of The New York Times in two thousand 217 00:16:17,722 --> 00:16:20,962 Speaker 1: and seven that showed a glimpse of the era of 218 00:16:21,002 --> 00:16:25,722 Speaker 1: surveillance capitalism soon to come, and it was all about MySpace. 219 00:16:26,842 --> 00:16:32,242 Speaker 1: The headline was MySpace minds data to tailor advertising. The 220 00:16:32,362 --> 00:16:36,922 Speaker 1: reporter Bradstone noted that MySpace can tailor ads to the 221 00:16:37,042 --> 00:16:40,482 Speaker 1: personal information that it's one hundred and ten million active 222 00:16:40,562 --> 00:16:46,282 Speaker 1: users leave on their profile pages. MySpace had algorithms that 223 00:16:46,442 --> 00:16:49,642 Speaker 1: scan users' pages for the purpose of what they called 224 00:16:50,162 --> 00:16:55,002 Speaker 1: interest based targeting. So users would get filtered into categories 225 00:16:55,402 --> 00:16:59,482 Speaker 1: like sports or fashion, and they'd see ads related to 226 00:16:59,522 --> 00:17:04,962 Speaker 1: these campaigns, but these algorithms evidently weren't all that advanced 227 00:17:05,242 --> 00:17:09,642 Speaker 1: or accurate. The story revealed that two hundred temporary workers, 228 00:17:10,362 --> 00:17:15,282 Speaker 1: which MySpace called relevance testers, would come into the MySpace 229 00:17:15,322 --> 00:17:19,202 Speaker 1: offices and manually check user profiles to see if they 230 00:17:19,202 --> 00:17:23,962 Speaker 1: were filtered correctly into these categories. Several years later, people 231 00:17:24,002 --> 00:17:26,362 Speaker 1: are now more aware of the harm that can come 232 00:17:26,402 --> 00:17:31,362 Speaker 1: from targeted ads because of scandals ranging from digital redlining 233 00:17:31,482 --> 00:17:35,242 Speaker 1: to Cambridge Analytica. But in two thousand and seven, when 234 00:17:35,282 --> 00:17:38,962 Speaker 1: this story ran, few might have predicted how pervasive and 235 00:17:39,042 --> 00:17:41,682 Speaker 1: abusive targeted ads would soon become. 236 00:17:42,682 --> 00:17:46,162 Speaker 3: I do think that I didn't quite understand how the 237 00:17:46,562 --> 00:17:49,122 Speaker 3: invasive this privacy was going to be and be how 238 00:17:49,162 --> 00:17:50,322 Speaker 3: profitable it was going to be. 239 00:17:52,402 --> 00:17:55,642 Speaker 1: And just so I'm following you correctly, would you say 240 00:17:56,442 --> 00:18:01,482 Speaker 1: that MySpace had it succeeded, would it be you know, 241 00:18:01,762 --> 00:18:05,642 Speaker 1: a monster of targeted ads, no less than Facebook and 242 00:18:05,762 --> 00:18:08,842 Speaker 1: Google today? I mean sit on track to do that 243 00:18:08,922 --> 00:18:12,042 Speaker 1: kind of to be that kind of business. 244 00:18:14,162 --> 00:18:16,802 Speaker 3: Yeah, I think that it would have been. My Space 245 00:18:16,922 --> 00:18:20,922 Speaker 3: had the potential to be as big as Facebook in 246 00:18:21,562 --> 00:18:27,362 Speaker 3: its ability to deliver targeted ads, and the you know, 247 00:18:27,482 --> 00:18:30,562 Speaker 3: Facebook is really the place if you're a small business 248 00:18:30,602 --> 00:18:34,842 Speaker 3: and you don't have a huge advertising budget, It's really 249 00:18:34,922 --> 00:18:37,402 Speaker 3: the best place to go is Facebook, because you just 250 00:18:37,482 --> 00:18:41,082 Speaker 3: go and you're like, Okay, my business is in Berkeley, California, 251 00:18:41,202 --> 00:18:43,962 Speaker 3: so I'll target Berkeley residents. I want this age, I 252 00:18:44,002 --> 00:18:47,642 Speaker 3: want this They're interested in flowers, and I have a 253 00:18:47,682 --> 00:18:50,482 Speaker 3: flower shop. My Space had a different models did They 254 00:18:50,522 --> 00:18:52,962 Speaker 3: allowed anonymity, so they were always going to have a 255 00:18:53,042 --> 00:18:59,002 Speaker 3: slightly less in depth look at their users. But they 256 00:18:59,802 --> 00:19:03,202 Speaker 3: but they did have so much information about everyone's interests, 257 00:19:03,242 --> 00:19:07,322 Speaker 3: and so if they had continued their growth, they could 258 00:19:07,322 --> 00:19:11,962 Speaker 3: have probably been a Facebook sized operation. But when I 259 00:19:12,042 --> 00:19:14,642 Speaker 3: was writing about MySpace, there wasn't really a sense that 260 00:19:14,722 --> 00:19:20,682 Speaker 3: this was an interesting or creepy world of selling user data. 261 00:19:20,762 --> 00:19:24,282 Speaker 3: It wasn't until I basically went back and started this 262 00:19:24,402 --> 00:19:27,722 Speaker 3: series on privacy that people started to think about it 263 00:19:27,762 --> 00:19:28,522 Speaker 3: as creepier. 264 00:19:29,722 --> 00:19:33,282 Speaker 1: Yeah, and now that data has come back to hot 265 00:19:33,482 --> 00:19:36,242 Speaker 1: users in a way because with the issue of how 266 00:19:36,362 --> 00:19:41,602 Speaker 1: Timing bought MySpace in twenty sixteen, and the old data 267 00:19:41,722 --> 00:19:44,042 Speaker 1: was cited as the reason that they would even want it. 268 00:19:44,082 --> 00:19:47,602 Speaker 1: So I'm kind of curious, like, what is this old 269 00:19:47,682 --> 00:19:51,682 Speaker 1: data even worth to data brokers and advertisers. Like, what's 270 00:19:51,722 --> 00:19:52,482 Speaker 1: going on there. 271 00:19:52,802 --> 00:19:56,362 Speaker 3: It's so interesting, right, the shady world of data brokers 272 00:19:56,402 --> 00:19:59,882 Speaker 3: and how they buy up the like what I call 273 00:20:00,002 --> 00:20:03,362 Speaker 3: zombie websites, you know, because websites don't really die, they 274 00:20:03,442 --> 00:20:06,722 Speaker 3: just sort of stay online. You know. Tumblr is still there, 275 00:20:06,962 --> 00:20:09,442 Speaker 3: my Space is still there, but like they're sort of 276 00:20:09,482 --> 00:20:13,522 Speaker 3: like not being tended to, you know, And that means 277 00:20:13,562 --> 00:20:15,642 Speaker 3: that there's still a lot of user data. There's the 278 00:20:15,762 --> 00:20:18,962 Speaker 3: user logins and this and that, but there's also just 279 00:20:19,162 --> 00:20:24,762 Speaker 3: user behavior. And in a world where user behavior data 280 00:20:25,042 --> 00:20:29,642 Speaker 3: is hard to find and is really valuable, people buy it. 281 00:20:29,682 --> 00:20:34,002 Speaker 3: And the reason it's valuable is because the world, the 282 00:20:34,082 --> 00:20:38,682 Speaker 3: online world these days, is really powered by algorithms and 283 00:20:39,482 --> 00:20:44,962 Speaker 3: algorithms that can predict user behavior right. Very specifically, the 284 00:20:45,922 --> 00:20:50,802 Speaker 3: main financial driver of most internet websites is advertising, and 285 00:20:50,962 --> 00:20:56,002 Speaker 3: advertisers want to know who people are and what they're 286 00:20:56,002 --> 00:20:57,762 Speaker 3: going to do in the future, and very specifically, are 287 00:20:57,762 --> 00:21:00,122 Speaker 3: they going to buy my shoes in the future? Right? 288 00:21:00,522 --> 00:21:05,202 Speaker 3: And so basically anyone who can come up with a 289 00:21:05,242 --> 00:21:08,762 Speaker 3: bucket of data and make somes can compete in this market. 290 00:21:08,802 --> 00:21:11,242 Speaker 3: And so there are all sorts of people out there 291 00:21:11,282 --> 00:21:14,322 Speaker 3: buying sort of these data trips. Now, one that is 292 00:21:14,362 --> 00:21:17,402 Speaker 3: old and stale like MySpace probably doesn't go for as 293 00:21:17,442 --> 00:21:21,082 Speaker 3: much as a fresher and better data source. But you know, 294 00:21:21,122 --> 00:21:23,202 Speaker 3: there are hundreds of these companies out there, and so 295 00:21:23,322 --> 00:21:24,442 Speaker 3: somebody is going to buy it. 296 00:21:25,082 --> 00:21:29,202 Speaker 1: MySpace, with what little of it exists today, has tried 297 00:21:29,242 --> 00:21:32,682 Speaker 1: to catch up on data mining like more robust, big 298 00:21:32,762 --> 00:21:37,642 Speaker 1: tech social media platforms. That's probably why logging into the 299 00:21:37,682 --> 00:21:41,122 Speaker 1: site in twenty twenty three is not a fun time. 300 00:21:42,042 --> 00:21:45,642 Speaker 1: What people are nostalgic for is something they can't find 301 00:21:45,722 --> 00:21:49,962 Speaker 1: on MySpace dot com, the energy and excitement that was 302 00:21:50,002 --> 00:21:54,762 Speaker 1: there in the oughts after the break. We'll meet someone 303 00:21:55,562 --> 00:22:06,842 Speaker 1: trying to revive that energy. 304 00:22:13,042 --> 00:22:15,762 Speaker 2: That'd love to talk to Tom one day. It's one 305 00:22:15,762 --> 00:22:16,442 Speaker 2: of my heroes. 306 00:22:16,482 --> 00:22:20,402 Speaker 1: I think that's Anton Rahm. He's the founder of a 307 00:22:20,442 --> 00:22:24,162 Speaker 1: MySpace clone called space Hey, and he's twenty years old. 308 00:22:25,882 --> 00:22:29,082 Speaker 2: I spent hours when developing space a on archive dot 309 00:22:29,162 --> 00:22:32,642 Speaker 2: org and on YouTube watching old videos and screen casts 310 00:22:32,682 --> 00:22:36,242 Speaker 2: of MySpace and checked how my space looked back then. 311 00:22:36,682 --> 00:22:40,282 Speaker 2: But I only saw a few aspects of MySpace, mainly 312 00:22:40,322 --> 00:22:43,442 Speaker 2: the homepage and some profiles. But I couldn't really get 313 00:22:43,442 --> 00:22:46,242 Speaker 2: the whole feeding for it, because yeah, I could only 314 00:22:46,282 --> 00:22:49,602 Speaker 2: see screenshots. I couldn't interact and feel how my space 315 00:22:49,762 --> 00:22:53,202 Speaker 2: was back then. So the main things that the main Yeah, 316 00:22:53,282 --> 00:22:57,282 Speaker 2: how I implemented and developed Space whereby just imagining, Okay, 317 00:22:57,882 --> 00:23:00,522 Speaker 2: the design is the one thing, but also how this 318 00:23:00,602 --> 00:23:04,002 Speaker 2: platform should feel, how this platform should work. In the background, 319 00:23:04,722 --> 00:23:07,762 Speaker 2: I just imagined how it could be with MySpace and 320 00:23:08,002 --> 00:23:11,642 Speaker 2: what are things that I don't currently like about modern 321 00:23:11,682 --> 00:23:15,482 Speaker 2: social media and put that all together and basically developed 322 00:23:15,602 --> 00:23:16,202 Speaker 2: something new. 323 00:23:16,682 --> 00:23:20,882 Speaker 1: Space. Hey looks like MySpace as you might remember it. 324 00:23:20,882 --> 00:23:23,322 Speaker 1: It was a sense of community that your anton to 325 00:23:23,322 --> 00:23:26,682 Speaker 1: build a clone of it. He feels like current offerings 326 00:23:26,722 --> 00:23:30,642 Speaker 1: don't give users the same possibilities as they had on MySpace. 327 00:23:33,842 --> 00:23:36,762 Speaker 2: So I was really intrigued by the idea of MySpace 328 00:23:37,282 --> 00:23:40,562 Speaker 2: and the sense of community it had back then. I 329 00:23:40,642 --> 00:23:43,082 Speaker 2: was way too young to use it back then. I 330 00:23:43,122 --> 00:23:47,282 Speaker 2: mean I was like three or four years old, but yeah, 331 00:23:47,362 --> 00:23:51,482 Speaker 2: I really liked the idea of this platform where everyone 332 00:23:51,482 --> 00:23:55,002 Speaker 2: could express their creativity. Because one of the main selling 333 00:23:55,002 --> 00:23:59,082 Speaker 2: points of MySpace was that people could create their own layouts, 334 00:23:59,322 --> 00:24:02,122 Speaker 2: could customize their profiles as much as they wanted, and 335 00:24:02,562 --> 00:24:05,762 Speaker 2: basically turn their profile into their own space on the Internet. 336 00:24:06,442 --> 00:24:09,882 Speaker 2: And I looked around online a bit and found that 337 00:24:10,002 --> 00:24:13,922 Speaker 2: there's no bladform quite like it nowadays. So if you 338 00:24:13,962 --> 00:24:17,482 Speaker 2: look at modern social media like Twitter, Facebook, Instagram, whatever, 339 00:24:18,562 --> 00:24:21,882 Speaker 2: I think that most profiles basically look the same. Sure, 340 00:24:21,922 --> 00:24:24,322 Speaker 2: you could customize your name and your profile pick in 341 00:24:24,442 --> 00:24:28,482 Speaker 2: your post, but that's basically it. And I really liked 342 00:24:28,482 --> 00:24:33,042 Speaker 2: the idea of giving people back the freedom of customizing 343 00:24:33,082 --> 00:24:38,642 Speaker 2: everything on a social network. And that's why when I 344 00:24:38,642 --> 00:24:41,802 Speaker 2: had the idea to basically recreate MySpace for the modern 345 00:24:41,802 --> 00:24:45,442 Speaker 2: era and for a new generation, so people could both 346 00:24:45,522 --> 00:24:49,162 Speaker 2: relivet those MySpace days now but also rediscover it like 347 00:24:49,282 --> 00:24:54,362 Speaker 2: me myself because I haven't experienced it. So yeah, that's 348 00:24:54,602 --> 00:24:57,642 Speaker 2: how space a came to be. I basically coded for 349 00:24:57,722 --> 00:25:01,562 Speaker 2: two three weeks straight and shared my progress on social 350 00:25:01,602 --> 00:25:05,322 Speaker 2: media and people really liked it. So yeah, I didn't 351 00:25:05,362 --> 00:25:08,522 Speaker 2: think it would become so big, but now one and 352 00:25:08,522 --> 00:25:10,882 Speaker 2: a half years later, it has over half a million 353 00:25:10,962 --> 00:25:14,002 Speaker 2: users and it's quite exciting to see how many people 354 00:25:14,962 --> 00:25:16,962 Speaker 2: love to relivet in my Space days. 355 00:25:17,522 --> 00:25:21,442 Speaker 1: Anton got a lot of interest early on. People were excited, 356 00:25:21,802 --> 00:25:23,682 Speaker 1: and it was a mix of people who had been 357 00:25:23,722 --> 00:25:27,242 Speaker 1: on MySpace and missed it, and people like Anton who 358 00:25:27,322 --> 00:25:31,562 Speaker 1: were too young to experience it, not even born yet perhaps, 359 00:25:32,402 --> 00:25:34,562 Speaker 1: but heard about it. I thought it sounded like a 360 00:25:34,602 --> 00:25:35,122 Speaker 1: fun time. 361 00:25:40,482 --> 00:25:46,282 Speaker 2: Technically, I don't track much about the user's data because 362 00:25:46,282 --> 00:25:48,962 Speaker 2: I try to be as privacy friendly as possible, But 363 00:25:49,042 --> 00:25:51,922 Speaker 2: by just looking at the profiles which pop up, I 364 00:25:51,922 --> 00:25:55,042 Speaker 2: can see that they're all kinds of people on space, 365 00:25:55,202 --> 00:25:58,002 Speaker 2: with all kinds of interests, in all groups of ages. 366 00:25:58,642 --> 00:26:02,682 Speaker 2: For example, I see a lot of people who, for example, 367 00:26:02,682 --> 00:26:05,322 Speaker 2: personally message me and say, wow, thank you so much 368 00:26:05,322 --> 00:26:08,442 Speaker 2: for recreating my space. Is because they were kind of 369 00:26:08,442 --> 00:26:11,482 Speaker 2: big on MySpace back then, with hundreds of thousands of friends. 370 00:26:12,522 --> 00:26:14,882 Speaker 2: But there are also lots of teens like me who 371 00:26:14,962 --> 00:26:19,322 Speaker 2: say wow, they also heard about MySpace from social media nowadays, 372 00:26:19,362 --> 00:26:22,042 Speaker 2: but couldn't really think about what it was back then, 373 00:26:22,402 --> 00:26:26,082 Speaker 2: and they're really happy to re experience it and get 374 00:26:26,082 --> 00:26:28,482 Speaker 2: to get the chance to like experience this for the 375 00:26:28,522 --> 00:26:32,042 Speaker 2: first time. And that's the really fascinating thing to see, 376 00:26:32,162 --> 00:26:33,882 Speaker 2: because it's really a mix of old and. 377 00:26:33,882 --> 00:26:39,682 Speaker 1: Young people enjoy the experience of a social network without 378 00:26:39,842 --> 00:26:44,082 Speaker 1: algorithms directing you to see viral content or not and 379 00:26:44,122 --> 00:26:47,042 Speaker 1: the absence of a timeline is also striking. 380 00:26:47,842 --> 00:26:52,482 Speaker 2: Yeah, it's quite fascinating because they're like there's no timeline 381 00:26:52,562 --> 00:26:56,322 Speaker 2: or anything on space A similar to MySpace, so they 382 00:26:56,362 --> 00:26:59,282 Speaker 2: can't just get thrown in. They have to friend people. 383 00:26:59,322 --> 00:27:01,282 Speaker 2: And also you can't just follow people, but you have 384 00:27:01,362 --> 00:27:03,242 Speaker 2: to send a request and they have to accept it 385 00:27:03,282 --> 00:27:07,522 Speaker 2: and it's mutual. So that's really interesting because that way, 386 00:27:07,562 --> 00:27:11,562 Speaker 2: they're like way different ones I think between the people, 387 00:27:11,602 --> 00:27:15,842 Speaker 2: and it's much more personal and honest. And that's what 388 00:27:15,922 --> 00:27:18,682 Speaker 2: I really really like because it's exciting to see so 389 00:27:18,762 --> 00:27:23,082 Speaker 2: many people get together and become some even real time, 390 00:27:23,602 --> 00:27:27,042 Speaker 2: real life friends on such a platform, and it's much 391 00:27:27,082 --> 00:27:30,602 Speaker 2: more personal than yes, say YouTube or Twitter or Instagram. 392 00:27:31,562 --> 00:27:35,922 Speaker 1: And how do you feel about the sustainability of these communities? 393 00:27:36,042 --> 00:27:39,082 Speaker 1: Like with most social media, it was built to scale 394 00:27:39,482 --> 00:27:44,402 Speaker 1: and make a lot of money through advertising, and how 395 00:27:44,442 --> 00:27:50,762 Speaker 1: do you kind of intend to preserve that simplicity, if 396 00:27:50,762 --> 00:27:53,522 Speaker 1: that's the right word, of connections that you have right 397 00:27:53,522 --> 00:27:54,482 Speaker 1: now on the platform. 398 00:27:54,962 --> 00:27:58,242 Speaker 2: Yeah, that's one of the main challenges right now, because 399 00:27:58,722 --> 00:28:02,722 Speaker 2: I don't want to like put personalized advertisements or anything 400 00:28:02,762 --> 00:28:06,362 Speaker 2: on space A because I really don't want to track 401 00:28:06,402 --> 00:28:10,042 Speaker 2: anything about my users, because I think that's a way, 402 00:28:10,362 --> 00:28:12,642 Speaker 2: much more better way for the future of social media 403 00:28:12,682 --> 00:28:16,122 Speaker 2: to not be privacy invasive and just sell all the 404 00:28:16,202 --> 00:28:20,482 Speaker 2: data which gets stract to advertisers. So that's the challenge 405 00:28:20,562 --> 00:28:23,762 Speaker 2: right now. I'm trying to do like channel of sponsorship 406 00:28:23,882 --> 00:28:26,642 Speaker 2: or something with brand to get some money to run 407 00:28:26,682 --> 00:28:29,602 Speaker 2: Space A. But also one huge point right now is 408 00:28:29,642 --> 00:28:33,362 Speaker 2: that I'm selling stickers of the Space A logo, So 409 00:28:33,482 --> 00:28:36,402 Speaker 2: people who like Space can support me by naming their 410 00:28:36,402 --> 00:28:39,722 Speaker 2: own price and I'll send them personally some stickers for them. 411 00:28:39,762 --> 00:28:41,722 Speaker 2: But that's the main funding way right now. But it's 412 00:28:41,762 --> 00:28:43,442 Speaker 2: one of the challenges to keep it running in the 413 00:28:43,442 --> 00:28:47,282 Speaker 2: long run because yeah, as more and more people join 414 00:28:47,362 --> 00:28:51,362 Speaker 2: Space now over half a million, which is incredible, the 415 00:28:51,442 --> 00:28:56,042 Speaker 2: costs for servers and stuff goes up as well. So yeah, 416 00:28:56,082 --> 00:28:59,002 Speaker 2: that's the main thing I have to think about right now. 417 00:28:59,042 --> 00:29:03,242 Speaker 2: But it's only me working on it, so yeah, we'll see. 418 00:29:03,482 --> 00:29:07,922 Speaker 2: But it's it's true, it's a challenge to get even 419 00:29:08,042 --> 00:29:14,322 Speaker 2: some companies to talk to me with advertising with non personalized. 420 00:29:13,842 --> 00:29:18,562 Speaker 1: Ats anton with Space, Hay is coming upon the issue 421 00:29:18,802 --> 00:29:22,842 Speaker 1: that every social network has to grapple with that of scale. 422 00:29:23,122 --> 00:29:26,482 Speaker 1: There is no example in the history of the Internet 423 00:29:26,842 --> 00:29:31,122 Speaker 1: of a social network that is massively adopted without consequences, 424 00:29:31,522 --> 00:29:34,802 Speaker 1: which means there are a number of companies that we 425 00:29:34,962 --> 00:29:38,362 Speaker 1: have Main Accounts could devote our attention to, as we 426 00:29:38,402 --> 00:29:41,802 Speaker 1: did this season on MySpace. Thank you to all of 427 00:29:41,842 --> 00:29:45,482 Speaker 1: our guests for sharing their experiences with us, and thank 428 00:29:45,482 --> 00:29:48,162 Speaker 1: you to our listeners. I'd love to hear from you 429 00:29:48,202 --> 00:29:50,962 Speaker 1: as I get started on season two of Maine Accounts. 430 00:29:51,682 --> 00:29:54,562 Speaker 1: Is there a tech company or platform that you remember 431 00:29:54,642 --> 00:30:00,162 Speaker 1: well from years ago, Tumblr, Neopets, AOL, or something else. 432 00:30:00,642 --> 00:30:03,762 Speaker 1: I'd love to hear your stories. You can reach me 433 00:30:03,922 --> 00:30:08,882 Speaker 1: at Joe Miic on Twitter. Appears to be still around 434 00:30:09,082 --> 00:30:12,722 Speaker 1: at least this week, but who knows. That might be 435 00:30:12,802 --> 00:30:17,082 Speaker 1: the subject of our season three investigation. In any case, 436 00:30:17,482 --> 00:30:21,482 Speaker 1: thank you for listening. This has been Main Accounts, The 437 00:30:21,562 --> 00:30:27,042 Speaker 1: Story of MySpace and iHeart Original Podcast. Thanks for listening 438 00:30:27,042 --> 00:30:31,602 Speaker 1: to Main Accounts, The Story of MySpace and iHeart Original Podcast. 439 00:30:32,442 --> 00:30:36,402 Speaker 1: Main Accounts The Story of MySpace is written and hosted 440 00:30:36,402 --> 00:30:40,442 Speaker 1: by me Joanne McNeil, editing it's sound design by Mike 441 00:30:40,482 --> 00:30:45,842 Speaker 1: Coscarelli and Mary Do. Original music by Elise McCoy, mixing 442 00:30:45,882 --> 00:30:50,002 Speaker 1: and mastering by Josh Fisher. Research and fact checking by 443 00:30:50,042 --> 00:30:55,042 Speaker 1: Austin Thompson, Jocelyn Sears, and Marissa Brown. Show logo by 444 00:30:55,282 --> 00:31:00,202 Speaker 1: Lucy Kentania. Special thanks to Ryan Murdoch, Grace Views and 445 00:31:00,242 --> 00:31:04,482 Speaker 1: Behead Frasier. Our associate producer is Lauren Phillip, Our senior 446 00:31:04,522 --> 00:31:09,162 Speaker 1: producer is Mike Coscarelli, and our executive producer is Jason English. 447 00:31:09,602 --> 00:31:11,922 Speaker 1: If you're enjoying the show, leave us a rating and 448 00:31:12,042 --> 00:31:16,962 Speaker 1: review on your favorite podcast platform Sadly, my MySpace page 449 00:31:17,002 --> 00:31:19,242 Speaker 1: is no longer around, but you can find me on 450 00:31:19,282 --> 00:31:22,762 Speaker 1: Twitter at Joe Mick. Let us hear your MySpace story 451 00:31:23,402 --> 00:31:28,242 Speaker 1: and check out my book Lurking main accounts. The Story 452 00:31:28,282 --> 00:31:33,162 Speaker 1: of MySpace is a production of I Heard Podcasts.